People Are Asking ChatGPT to Find Them a Church. Are You Showing Up?

Here's a scenario that is already Here's a scenario that is already happening all the time. A new family happening all the time. A new family happening all the time. A new family moves to town. Instead of going on moves to town. Instead of going on moves to town. Instead of going on Google and searching churches near me, Google and searching churches near me, Google and searching churches near me, they open up Chat GPT and ask a question they open up Chat GPT and ask a question they open up Chat GPT and ask a question like, "What's a family-friendly church like, "What's a family-friendly church like, "What's a family-friendly church in Franklin, Tennessee?" And 3 seconds in Franklin, Tennessee?" And 3 seconds in Franklin, Tennessee?" And 3 seconds later, they get a curated list with later, they get a curated list with later, they get a curated list with descriptions, vibes, and even parking descriptions, vibes, and even parking descriptions, vibes, and even parking info. There's no ads, no SEO games, just info. There's no ads, no SEO games, just info. There's no ads, no SEO games, just a direct recommendation from the AI that a direct recommendation from the AI that a direct recommendation from the AI that they already trust more than Google. So, they already trust more than Google. So, they already trust more than Google. So, here's the question: Is your church on here's the question: Is your church on here's the question: Is your church on that list? that list? that list? >> If you're unsure, this episode is >> If you're unsure, this episode is >> If you're unsure, this episode is dedicated to changing that so that your dedicated to changing that so that your dedicated to changing that so that your church can be discovered in this new era church can be discovered in this new era church can be discovered in this new era of online search. We've got a simple of online search. We've got a simple of online search. We've got a simple five-step checklist for you. five-step checklist for you. five-step checklist for you. >> Well, hey there and welcome to the Pro >> Well, hey there and welcome to the Pro >> Well, hey there and welcome to the Pro Church Tools Show. We're here to help Church Tools Show. We're here to help Church Tools Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Shear, your host. I'm joined as Brady Shear, your host. I'm joined as Brady Shear, your host. I'm joined as always by my co-host. We call him the always by my co-host. We call him the always by my co-host. We call him the Chevrolet Shepherd. It's Alexander Chevrolet Shepherd. It's Alexander Chevrolet Shepherd. It's Alexander Mills. Mills. Mills. >> Hello, hello. >> Hello, hello. >> Hello, hello. >> So, we're in the middle of a big shift. >> So, we're in the middle of a big shift. >> So, we're in the middle of a big shift. I just said that. I just said that. I just said that. >> Uh not that shift, though. >> Uh not that shift, though. >> Uh not that shift, though. >> Right. A new one. And that is dedicated >> Right. A new one. And that is dedicated >> Right. A new one. And that is dedicated to search engine optimization.

to search engine optimization. to search engine optimization. Chat GPT has 800 million weekly users as Chat GPT has 800 million weekly users as Chat GPT has 800 million weekly users as of early 2026, and that comes directly of early 2026, and that comes directly of early 2026, and that comes directly from them, OpenAI. from them, OpenAI. from them, OpenAI. >> many people. >> many people. >> many people. >> It's a lot of users. And we're going to >> It's a lot of users. And we're going to >> It's a lot of users. And we're going to use Chat GPT as the stand-in for use Chat GPT as the stand-in for use Chat GPT as the stand-in for basically all of the big AI tools. Uh basically all of the big AI tools. Uh basically all of the big AI tools. Uh you know, full disclosure, you know, full disclosure, you know, full disclosure, I don't use Chat GPT or any of the I don't use Chat GPT or any of the I don't use Chat GPT or any of the OpenAI tools regularly right now. I am OpenAI tools regularly right now. I am OpenAI tools regularly right now. I am an Anthropic and Claude boy, and that's an Anthropic and Claude boy, and that's an Anthropic and Claude boy, and that's what I've been in. Same thing. Okay, what I've been in. Same thing. Okay, what I've been in. Same thing. Okay, everything we're about to say applies to everything we're about to say applies to everything we're about to say applies to to both and to Perplexity, surely, and to both and to Perplexity, surely, and to both and to Perplexity, surely, and Gemini, and Grok. Gemini, and Grok. Gemini, and Grok. Back to the data. 52% of Americans use Back to the data. 52% of Americans use Back to the data. 52% of Americans use AI chat platforms at least weekly, and AI chat platforms at least weekly, and AI chat platforms at least weekly, and that's per SSRS. And that is a very, that's per SSRS. And that is a very, that's per SSRS. And that is a very, very reliable figure because it uses a very reliable figure because it uses a very reliable figure because it uses a rigorous methodological rigorous methodological rigorous methodological uh like way of finding it out. The uh like way of finding it out. The uh like way of finding it out. The reason I'm saying that is because there reason I'm saying that is because there reason I'm saying that is because there is a lot of data online that's just like is a lot of data online that's just like is a lot of data online that's just like a company a company a company that did a really like small survey of that did a really like small survey of that did a really like small survey of like its customers like its customers like its customers and then like printed it and said, "This and then like printed it and said, "This and then like printed it and said, "This is true."

is true." is true." And that's actually that's actually one And that's actually that's actually one And that's actually that's actually one of the great new uses of AI is that I of the great new uses of AI is that I of the great new uses of AI is that I can go, "What was the methodology for can go, "What was the methodology for can go, "What was the methodology for gathering this data and was it rigorous gathering this data and was it rigorous gathering this data and was it rigorous and is it like high or low percentage of and is it like high or low percentage of and is it like high or low percentage of it to be wrong?" it to be wrong?" it to be wrong?" >> I actually do this every week. I host a >> I actually do this every week. I host a >> I actually do this every week. I host a live class for Nucleus every week on live class for Nucleus every week on live class for Nucleus every week on Thursdays 2:00 p.m. Eastern Standard Thursdays 2:00 p.m. Eastern Standard Thursdays 2:00 p.m. Eastern Standard Time. And we're talking about the class Time. And we're talking about the class Time. And we're talking about the class right now this season and we're talking right now this season and we're talking right now this season and we're talking about Nucleus sermons and part of the about Nucleus sermons and part of the about Nucleus sermons and part of the class is discussing uploading your class is discussing uploading your class is discussing uploading your sermons to YouTube and how like making a sermons to YouTube and how like making a sermons to YouTube and how like making a case that they deserve to be there case that they deserve to be there case that they deserve to be there because we know now this is recent because we know now this is recent because we know now this is recent published that published that published that YouTube is now the most cited source for YouTube is now the most cited source for YouTube is now the most cited source for these large language models search these large language models search these large language models search results. Used to be Reddit but now it's results. Used to be Reddit but now it's results. Used to be Reddit but now it's YouTube. And so my whole thesis is like YouTube. And so my whole thesis is like YouTube. And so my whole thesis is like your sermon deserves to be on YouTube. your sermon deserves to be on YouTube. your sermon deserves to be on YouTube. And I ask in the Zoom class the Zoom And I ask in the Zoom class the Zoom And I ask in the Zoom class the Zoom class through a poll class through a poll class through a poll how many times per week are you are you how many times per week are you are you how many times per week are you are you using AI at least once a day, using AI at least once a day, using AI at least once a day, three to five days, or every day, or three to five days, or every day, or three to five days, or every day, or none at all. And none at all. And none at all. And almost never is none at all getting almost never is none at all getting almost never is none at all getting selected. So most folks who are working selected. So most folks who are working selected. So most folks who are working in church comms or signing up for this in church comms or signing up for this in church comms or signing up for this live class every week are are using chat live class every week are are using chat live class every week are are using chat at least once a week but it's usually at least once a week but it's usually at least once a week but it's usually the the three to five day mark where the the three to five day mark where the the three to five day mark where most of the votes fall in. So most of the votes fall in. So most of the votes fall in. So anecdotally that's the small sample anecdotally that's the small sample anecdotally that's the small sample survey that I'm taking but I'm I'm survey that I'm taking but I'm I'm survey that I'm taking but I'm I'm getting that feedback every week that getting that feedback every week that getting that feedback every week that like the folks that work in in our space like the folks that work in in our space like the folks that work in in our space here are chatting with these bots, you here are chatting with these bots, you here are chatting with these bots, you know, every week.

know, every week. know, every week. >> So >> So >> So that is demonstrating a very big shift. that is demonstrating a very big shift. that is demonstrating a very big shift. People are not going to Google to get People are not going to Google to get People are not going to Google to get these search queries answered anymore. these search queries answered anymore. these search queries answered anymore. And even when they are, we're relying so And even when they are, we're relying so And even when they are, we're relying so much on that Gemini summary at the top much on that Gemini summary at the top much on that Gemini summary at the top of the page. of the page. of the page. And so like search engine optimization And so like search engine optimization And so like search engine optimization that means that means that means is is is done? done? done? Like we're in a brand new era already. Like we're in a brand new era already. Like we're in a brand new era already. More data to share. Zero click searches More data to share. Zero click searches More data to share. Zero click searches where the user gets their answer without where the user gets their answer without where the user gets their answer without ever clicking a website are also ever clicking a website are also ever clicking a website are also growing. And that's how it feels like to growing. And that's how it feels like to growing. And that's how it feels like to interact with a chat search, right? Like interact with a chat search, right? Like interact with a chat search, right? Like you're not just like scrolling and you're not just like scrolling and you're not just like scrolling and clicking and then going, "Hmm, that's clicking and then going, "Hmm, that's clicking and then going, "Hmm, that's not what I want. Back." Scrolling, not what I want. Back." Scrolling, not what I want. Back." Scrolling, clicking, back. You're basically asking clicking, back. You're basically asking clicking, back. You're basically asking a question, getting a response. And if a question, getting a response. And if a question, getting a response. And if you want clarification or to dive you want clarification or to dive you want clarification or to dive deeper, you're just like writing back deeper, you're just like writing back deeper, you're just like writing back and it becomes this conversational back and it becomes this conversational back and it becomes this conversational back and forth. and forth. and forth. Here's what's promising but needs Here's what's promising but needs Here's what's promising but needs caveats because this has been shared caveats because this has been shared caveats because this has been shared relatively um a lot in different circles relatively um a lot in different circles relatively um a lot in different circles anyways is that AI search traffic anyways is that AI search traffic anyways is that AI search traffic converts dramatically better than converts dramatically better than converts dramatically better than traditional search traffic. So, there's traditional search traffic. So, there's traditional search traffic. So, there's this widely cited uh analysis by a this widely cited uh analysis by a this widely cited uh analysis by a company called Super Prompt. They had 12 company called Super Prompt. They had 12 company called Super Prompt. They had 12 million website visits and they found million website visits and they found million website visits and they found that AI referral traffic converts at 14% that AI referral traffic converts at 14% that AI referral traffic converts at 14% compared to Google organic at just 3% compared to Google organic at just 3% compared to Google organic at just 3% roughly, which is of course like a big roughly, which is of course like a big roughly, which is of course like a big difference. Uh a few of the caveats here difference. Uh a few of the caveats here difference. Uh a few of the caveats here and this gets to kind of the methodology and this gets to kind of the methodology and this gets to kind of the methodology that we talked about. Super Prompt is an that we talked about. Super Prompt is an that we talked about. Super Prompt is an AI marketing tool company. So, they do AI marketing tool company. So, they do AI marketing tool company. So, they do have a commercial interest in AI traffic have a commercial interest in AI traffic have a commercial interest in AI traffic being much better at converting. And being much better at converting. And being much better at converting. And this was specifically for e-commerce and

this was specifically for e-commerce and this was specifically for e-commerce and SaaS data. SaaS being software as a SaaS data. SaaS being software as a SaaS data. SaaS being software as a service. Alex mentioned Nucleus. Nucleus service. Alex mentioned Nucleus. Nucleus service. Alex mentioned Nucleus. Nucleus is a software as a service platform. is a software as a service platform. is a software as a service platform. And the comparison is a bit like skewed And the comparison is a bit like skewed And the comparison is a bit like skewed there in how they did it, which is that there in how they did it, which is that there in how they did it, which is that like AI referral traffic is going to be like AI referral traffic is going to be like AI referral traffic is going to be pre-filtered. People are asking specific pre-filtered. People are asking specific pre-filtered. People are asking specific questions. They already have the uh questions. They already have the uh questions. They already have the uh desire. You know, we talk about that desire. You know, we talk about that desire. You know, we talk about that like, "Hey, this person is like looking like, "Hey, this person is like looking like, "Hey, this person is like looking for something. They're already in like a for something. They're already in like a for something. They're already in like a state where they're ready to take a next state where they're ready to take a next state where they're ready to take a next step." But the reason we share that, step." But the reason we share that, step." But the reason we share that, even though it's like caveat this, even though it's like caveat this, even though it's like caveat this, caveat that, is that the directional caveat that, is that the directional caveat that, is that the directional insight is likely correct. insight is likely correct. insight is likely correct. >> Right. >> Right. >> Right. >> People arriving from AI search are >> People arriving from AI search are >> People arriving from AI search are probably higher intent visitors. probably higher intent visitors. probably higher intent visitors. And that matters because if someone And that matters because if someone And that matters because if someone visits your church website and has a visits your church website and has a visits your church website and has a higher intent of then visiting in higher intent of then visiting in higher intent of then visiting in person, that's great. And if you had to person, that's great. And if you had to person, that's great. And if you had to choose between like optimizing your choose between like optimizing your choose between like optimizing your website or optimizing your digital website or optimizing your digital website or optimizing your digital footprint towards a high intent traffic footprint towards a high intent traffic footprint towards a high intent traffic source or a lower-intent traffic source, source or a lower-intent traffic source, source or a lower-intent traffic source, you would want to skew it towards the you would want to skew it towards the you would want to skew it towards the higher intent. One important data point higher intent. One important data point higher intent. One important data point that complicates the narrative, and this that complicates the narrative, and this that complicates the narrative, and this is specifically for churches. This comes is specifically for churches. This comes is specifically for churches. This comes from Orbit Media's own internal data.

from Orbit Media's own internal data. from Orbit Media's own internal data. They showed that local and business They showed that local and business They showed that local and business queries are where AI chat has the queries are where AI chat has the queries are where AI chat has the weakest adoption. That's churches, weakest adoption. That's churches, weakest adoption. That's churches, right? So, right? So, right? So, their numbers were only 24% prefer AI their numbers were only 24% prefer AI their numbers were only 24% prefer AI chat for local churches in 2026, which chat for local churches in 2026, which chat for local churches in 2026, which is actually down from 26% the year is actually down from 26% the year is actually down from 26% the year before. I before. I before. I totally understand this. totally understand this. totally understand this. When I first tried planning a trip When I first tried planning a trip When I first tried planning a trip with with with an AI tool, an AI tool, an AI tool, like last year, I remember it giving me like last year, I remember it giving me like last year, I remember it giving me like, "Go to this restaurant." And then like, "Go to this restaurant." And then like, "Go to this restaurant." And then I like looked online, and the restaurant I like looked online, and the restaurant I like looked online, and the restaurant like closed like 3 years ago, and it like closed like 3 years ago, and it like closed like 3 years ago, and it didn't have like anything relevant. And didn't have like anything relevant. And didn't have like anything relevant. And now, it's like a year later, and it's so now, it's like a year later, and it's so now, it's like a year later, and it's so much better. But, I think like much better. But, I think like much better. But, I think like that's that's that's a resounding spot where Google was still a resounding spot where Google was still a resounding spot where Google was still performing better, and the AI tools are performing better, and the AI tools are performing better, and the AI tools are still catching up. The reason I wanted still catching up. The reason I wanted still catching up. The reason I wanted to include that is because to include that is because to include that is because you know, you might have heard all that you know, you might have heard all that you know, you might have heard all that first bit of data, 800 million users on first bit of data, 800 million users on first bit of data, 800 million users on chat, and more than half of Americans chat, and more than half of Americans chat, and more than half of Americans are using chat tools for search weekly, are using chat tools for search weekly, are using chat tools for search weekly, and be like, "Oh my goodness, we are so and be like, "Oh my goodness, we are so and be like, "Oh my goodness, we are so behind." behind." behind." Like, no. I don't think that's Like, no. I don't think that's Like, no. I don't think that's necessarily true for churches because we necessarily true for churches because we necessarily true for churches because we are local, and so this is not like a are local, and so this is not like a are local, and so this is not like a five-alarm fire. It's like, "Hey, this five-alarm fire. It's like, "Hey, this five-alarm fire. It's like, "Hey, this is where things are going, and you got is where things are going, and you got is where things are going, and you got plenty of time to adapt, and we're going plenty of time to adapt, and we're going plenty of time to adapt, and we're going to get into how to do that."

to get into how to do that." to get into how to do that." Let's move to how AI decides which Let's move to how AI decides which Let's move to how AI decides which churches to recommend. We've established churches to recommend. We've established churches to recommend. We've established that this is happening. So, how does it that this is happening. So, how does it that this is happening. So, how does it actually work? actually work? actually work? Well, it is different from Google. AI Well, it is different from Google. AI Well, it is different from Google. AI does not rank websites the way that does not rank websites the way that does not rank websites the way that Google does. What did Google care about? Google does. What did Google care about? Google does. What did Google care about? They cared about backlinks. They cared They cared about backlinks. They cared They cared about backlinks. They cared about domain authority. I got an email about domain authority. I got an email about domain authority. I got an email today that said, "Want to swap today that said, "Want to swap today that said, "Want to swap backlinks?" You ever get emails like backlinks?" You ever get emails like backlinks?" You ever get emails like that? Yeah. that? Yeah. that? Yeah. >> Not anymore. >> Not anymore. >> Not anymore. >> If you want to like link to my site, >> If you want to like link to my site, >> If you want to like link to my site, I'll link to your site. Back in the day, I'll link to your site. Back in the day, I'll link to your site. Back in the day, there were like entire forums that you there were like entire forums that you there were like entire forums that you could join, like backlink farming. could join, like backlink farming. could join, like backlink farming. >> blogging strategy, right? >> blogging strategy, right? >> blogging strategy, right? >> Oh yeah, right. Like you would guest >> Oh yeah, right. Like you would guest >> Oh yeah, right. Like you would guest post on uh post on uh post on uh another site, provide them a valuable another site, provide them a valuable another site, provide them a valuable piece of content, and then they would piece of content, and then they would piece of content, and then they would within that post link back to your site, within that post link back to your site, within that post link back to your site, and that would create this relationship and that would create this relationship and that would create this relationship that Google could say, "Okay, a high that Google could say, "Okay, a high that Google could say, "Okay, a high authority site linked to your site, we authority site linked to your site, we authority site linked to your site, we are going to raise your authority and are going to raise your authority and are going to raise your authority and from that from that from that >> right? >> Right. >> Like that was a strategy that that was >> Like that was a strategy that that was >> Like that was a strategy that that was really profitable, mutually profitable really profitable, mutually profitable really profitable, mutually profitable for for both folks in that in that for for both folks in that in that for for both folks in that in that circumstance. I still get emails like circumstance. I still get emails like circumstance. I still get emails like that on my my personal blog with folks that on my my personal blog with folks that on my my personal blog with folks offering to write guest articles, and it offering to write guest articles, and it offering to write guest articles, and it it's it's a bit disorienting how quickly it's it's a bit disorienting how quickly it's it's a bit disorienting how quickly the digital landscape, the the online the digital landscape, the the online the digital landscape, the the online search landscape has has truly evolved, search landscape has has truly evolved, search landscape has has truly evolved, because just a few years ago backlinking because just a few years ago backlinking because just a few years ago backlinking would have been still a profitable SEO would have been still a profitable SEO would have been still a profitable SEO strategy. But in today where where we strategy. But in today where where we strategy. But in today where where we are in in, you know, the second quarter are in in, you know, the second quarter are in in, you know, the second quarter of the year of our Lord 2026, of the year of our Lord 2026, of the year of our Lord 2026, um we we can see the numbers, we can see um we we can see the numbers, we can see um we we can see the numbers, we can see the data, we can we can um evaluate our the data, we can we can um evaluate our the data, we can we can um evaluate our our our own behavior online, how we

our our own behavior online, how we our our own behavior online, how we search for things, how we search for things, how we search for things, how we e- even if we're searching on Google, e- even if we're searching on Google, e- even if we're searching on Google, how far we read past the Gemini summary how far we read past the Gemini summary how far we read past the Gemini summary or not, or not, or not, and realize that wow, the landscape and realize that wow, the landscape and realize that wow, the landscape really has shifted and changed, evolved, really has shifted and changed, evolved, really has shifted and changed, evolved, our behavior is changing in step with our behavior is changing in step with our behavior is changing in step with it, and we're we're beyond backlinking it, and we're we're beyond backlinking it, and we're we're beyond backlinking at this point. at this point. at this point. >> Yes. So, what are we not beyond? What >> Yes. So, what are we not beyond? What >> Yes. So, what are we not beyond? What does AI do? So, they look for structured does AI do? So, they look for structured does AI do? So, they look for structured data in the form of what's called schema data in the form of what's called schema data in the form of what's called schema markup. And Alex just recently, today, markup. And Alex just recently, today, markup. And Alex just recently, today, >> Yeah. >> Yeah. >> Yeah. >> did this for his church. And so, he's >> did this for his church. And so, he's >> did this for his church. And so, he's going to talk about how exactly he made going to talk about how exactly he made going to talk about how exactly he made sense of that, because if you hear sense of that, because if you hear sense of that, because if you hear schema markup and go, "What am I schema markup and go, "What am I schema markup and go, "What am I listening to?" That's okay. It's okay. listening to?" That's okay. It's okay. listening to?" That's okay. It's okay. Just hold tight. Alex is going to make Just hold tight. Alex is going to make Just hold tight. Alex is going to make it simple. it simple. it simple. >> Well, in the research for this episode, >> Well, in the research for this episode, >> Well, in the research for this episode, right? We're we're trying to because right? We're we're trying to because right? We're we're trying to because okay, I was talking with someone earlier okay, I was talking with someone earlier okay, I was talking with someone earlier this week saying, "We know that online this week saying, "We know that online this week saying, "We know that online search has changed, but it still feels search has changed, but it still feels search has changed, but it still feels uncertain how it has changed, how these uncertain how it has changed, how these uncertain how it has changed, how these AI bots are surfacing the these results, AI bots are surfacing the these results, AI bots are surfacing the these results, what they're looking for. In our what they're looking for. In our what they're looking for. In our research, we found that they're they're research, we found that they're they're research, we found that they're they're looking for structured data in the form looking for structured data in the form looking for structured data in the form of schema, which um you know, for of schema, which um you know, for of schema, which um you know, for churches is specific to like churches is specific to like churches is specific to like organization um schema, uh FAQ page organization um schema, uh FAQ page organization um schema, uh FAQ page schema, and local business schema. So, schema, and local business schema. So, schema, and local business schema. So, if those are words that you don't if those are words that you don't if those are words that you don't understand, let me try and put it in uh understand, let me try and put it in uh understand, let me try and put it in uh poor man's English here for you, okay?

poor man's English here for you, okay? poor man's English here for you, okay? >> heck is schema, help? >> heck is schema, help? >> heck is schema, help? >> So, it's structured data in the form of >> So, it's structured data in the form of >> So, it's structured data in the form of like HTML. like HTML. like HTML. >> Okay. >> Okay. >> Okay. >> So, if you go online and search um >> So, if you go online and search um >> So, if you go online and search um schema markup generator, a bunch of free schema markup generator, a bunch of free schema markup generator, a bunch of free results are going to pop up. The one I results are going to pop up. The one I results are going to pop up. The one I used is like technicalseo.com. used is like technicalseo.com. used is like technicalseo.com. >> Okay. >> Okay. >> Okay. >> And there, you can choose what kind of >> And there, you can choose what kind of >> And there, you can choose what kind of structured data do you want to create? structured data do you want to create? structured data do you want to create? And so, I went for the organization And so, I went for the organization And so, I went for the organization type, cuz that's what our churches are. type, cuz that's what our churches are. type, cuz that's what our churches are. They are a local organization. They are a local organization. They are a local organization. >> Okay. >> Okay. >> Okay. >> And what it's going to do is just give >> And what it's going to do is just give >> And what it's going to do is just give you a little form. Organization name, you a little form. Organization name, you a little form. Organization name, organization type, organization um organization type, organization um organization type, organization um uh details, phone number, email, uh details, phone number, email, uh details, phone number, email, address, um organization like um address, um organization like um address, um organization like um specialties. Uh so, I put like Jesus, specialties. Uh so, I put like Jesus, specialties. Uh so, I put like Jesus, God, God, God, church, life, death, you know, things church, life, death, you know, things church, life, death, you know, things that like we kind of specialize in. And that like we kind of specialize in. And that like we kind of specialize in. And then, you click generate, and it's just then, you click generate, and it's just then, you click generate, and it's just going to write up uh this brief HTML going to write up uh this brief HTML going to write up uh this brief HTML snippet. snippet. snippet. >> Okay. >> Okay. >> Okay. >> All you have to do >> All you have to do >> All you have to do >> So, code? >> So, code? >> So, code? >> Yes. >> Yes. >> Yes. >> You're making me code. >> You're making me code. >> You're making me code. >> But, the internet's going to do it for >> But, the internet's going to do it for >> But, the internet's going to do it for you. you. you. >> Ah, okay. >> Ah, okay. >> Ah, okay. >> You fill in the form. >> You fill in the form. >> You fill in the form. The the schema markup generator is going The the schema markup generator is going The the schema markup generator is going to generate the code. It's not more than to generate the code. It's not more than to generate the code. It's not more than 12 or 14 lines.

12 or 14 lines. 12 or 14 lines. >> Yep. >> Yep. >> Yep. >> Copy and paste that into your church >> Copy and paste that into your church >> Copy and paste that into your church website builder of ch- of choice. website builder of ch- of choice. website builder of ch- of choice. >> Yep. >> Yep. >> Yep. >> So, if you're using Squarespace, if >> So, if you're using Squarespace, if >> So, if you're using Squarespace, if you're using Wix, if you're using you're using Wix, if you're using you're using Wix, if you're using Nucleus, all of these um CMSs are going Nucleus, all of these um CMSs are going Nucleus, all of these um CMSs are going to have uh code injection area. Right. to have uh code injection area. Right. to have uh code injection area. Right. You just inject that as an HTML head You just inject that as an HTML head You just inject that as an HTML head code, and save it. code, and save it. code, and save it. And that's what these bots are crawling. And that's what these bots are crawling. And that's what these bots are crawling. That's what they're It's It's That's what they're It's It's That's what they're It's It's predominantly what they're looking for. predominantly what they're looking for. predominantly what they're looking for. >> Right. >> Right. >> Right. >> Because they're they are they are that. >> Because they're they are they are that. >> Because they're they are they are that. They're bots, right? And so, structured They're bots, right? And so, structured They're bots, right? And so, structured data is a type of information that is data is a type of information that is data is a type of information that is kind of the language they speak. And so, kind of the language they speak. And so, kind of the language they speak. And so, when they see this in the code of the when they see this in the code of the when they see this in the code of the website, they can parse it easily, website, they can parse it easily, website, they can parse it easily, categorize your church appropriately. categorize your church appropriately. categorize your church appropriately. This is a local church in this area This is a local church in this area This is a local church in this area code. They're open during these times. code. They're open during these times. code. They're open during these times. This is what they specialize in. And This is what they specialize in. And This is what they specialize in. And that gives them the context they need to that gives them the context they need to that gives them the context they need to surface your church as a result when surface your church as a result when surface your church as a result when someone asks, "Hey, I'm looking for I'm someone asks, "Hey, I'm looking for I'm someone asks, "Hey, I'm looking for I'm new to the area. I'm looking for a new to the area. I'm looking for a new to the area. I'm looking for a church in Angra that has a young church in Angra that has a young church in Angra that has a young multi-ethnic congregation." And if multi-ethnic congregation." And if multi-ethnic congregation." And if you've done your part to input some of you've done your part to input some of you've done your part to input some of that information into your structured that information into your structured that information into your structured data on your church website is not data on your church website is not data on your church website is not visible, right? That's all on the base visible, right? That's all on the base visible, right? That's all on the base layer of the the code layer of your layer of the the code layer of your layer of the the code layer of your website, the bots are going to like website, the bots are going to like website, the bots are going to like that.

that. that. >> Okay. So, that's a simple thing that >> Okay. So, that's a simple thing that >> Okay. So, that's a simple thing that everyone listening can do. Technical SEO everyone listening can do. Technical SEO everyone listening can do. Technical SEO >> .com .com >> .com .com >> .com .com >> Yeah, or just search schema markup >> Yeah, or just search schema markup >> Yeah, or just search schema markup generator on Google. generator on Google. generator on Google. >> Or >> Or >> Or fill out the form of your LLM of choice. fill out the form of your LLM of choice. fill out the form of your LLM of choice. Click generate, and then copy that code Click generate, and then copy that code Click generate, and then copy that code into your website. This is super easy to into your website. This is super easy to into your website. This is super easy to do, do, do, and there's no reason why it won't. It and there's no reason why it won't. It and there's no reason why it won't. It should take you 5 minutes to do. should take you 5 minutes to do. should take you 5 minutes to do. Everyone can do that. Now, that's kind Everyone can do that. Now, that's kind Everyone can do that. Now, that's kind of like the baseline, but these tools of like the baseline, but these tools of like the baseline, but these tools are not so ignorant that they can only are not so ignorant that they can only are not so ignorant that they can only read like structured code. So, what read like structured code. So, what read like structured code. So, what other things are they looking for? other things are they looking for? other things are they looking for? Importantly, consistent Importantly, consistent Importantly, consistent information about contacting or visiting information about contacting or visiting information about contacting or visiting your church. I cannot believe how your church. I cannot believe how your church. I cannot believe how frequently this is still being messed up frequently this is still being messed up frequently this is still being messed up by churches. This is like not by churches. This is like not by churches. This is like not low-hanging fruit. This is fruit you're low-hanging fruit. This is fruit you're low-hanging fruit. This is fruit you're tripping over. It has fallen on the tripping over. It has fallen on the tripping over. It has fallen on the ground. That's how low it is. It's ground. That's how low it is. It's ground. That's how low it is. It's literally there for you. So, make sure literally there for you. So, make sure literally there for you. So, make sure that your name, address, phone number that your name, address, phone number that your name, address, phone number are consistent. Put them in the footer, are consistent. Put them in the footer, are consistent. Put them in the footer, and put the footer on every page of your and put the footer on every page of your and put the footer on every page of your church church church >> Make sure that your Google business >> Make sure that your Google business >> Make sure that your Google business profile does not have something profile does not have something profile does not have something different. Okay? The number of times different. Okay? The number of times different. Okay? The number of times that I see even that, that is like a big that I see even that, that is like a big that I see even that, that is like a big red flag for an LLM to evaluate. Okay, red flag for an LLM to evaluate. Okay, red flag for an LLM to evaluate. Okay, their website says this, but they're I their website says this, but they're I their website says this, but they're I don't know how to recommend don't know how to recommend don't know how to recommend >> Yeah.

>> Yeah. >> Yeah. >> the right answer to the person that's >> the right answer to the person that's >> the right answer to the person that's asking the question. asking the question. asking the question. >> Yeah. >> Yeah. >> Yeah. >> And then finally, rich answer-formatted >> And then finally, rich answer-formatted >> And then finally, rich answer-formatted content. What are these? content. What are these? content. What are these? FAQ pages. FAQ pages. FAQ pages. >> Mhm. >> Mhm. >> Mhm. >> The about us page that has a ton about >> The about us page that has a ton about >> The about us page that has a ton about your mission and your vision, what to your mission and your vision, what to your mission and your vision, what to expect. expect. expect. Plan a visit. All of these types of Plan a visit. All of these types of Plan a visit. All of these types of pages that make it so that the AIs can pages that make it so that the AIs can pages that make it so that the AIs can answer the questions real people are answer the questions real people are answer the questions real people are going to be asking, right? Which is going to be asking, right? Which is going to be asking, right? Which is like, "Okay, but what do they have for like, "Okay, but what do they have for like, "Okay, but what do they have for kids?" "Okay, so where do I park?" kids?" "Okay, so where do I park?" kids?" "Okay, so where do I park?" That information is probably going to be That information is probably going to be That information is probably going to be pulled from those types of areas on your pulled from those types of areas on your pulled from those types of areas on your website. So, let's turn this into a website. So, let's turn this into a website. So, let's turn this into a simple checklist, okay? The first one is simple checklist, okay? The first one is simple checklist, okay? The first one is claim and optimize your Google Business claim and optimize your Google Business claim and optimize your Google Business Profile. Profile. Profile. >> long have we been saying that? A decade? >> long have we been saying that? A decade? >> long have we been saying that? A decade? More? More? More? >> We did an episode on it last year. You >> We did an episode on it last year. You >> We did an episode on it last year. You can find it. We'll link it in these show can find it. We'll link it in these show can find it. We'll link it in these show notes, okay? The non-negotiable AI notes, okay? The non-negotiable AI notes, okay? The non-negotiable AI engines are looking for your website and engines are looking for your website and engines are looking for your website and then they're looking for these industry then they're looking for these industry then they're looking for these industry standard, world standard, it's not even standard, world standard, it's not even standard, world standard, it's not even industry, world standard databases that industry, world standard databases that industry, world standard databases that should match. should match. should match. >> And like corroboration. >> And like corroboration. >> And like corroboration. >> Exactly, right? That one is verifiable >> Exactly, right? That one is verifiable >> Exactly, right? That one is verifiable and then that's rented real estate.

and then that's rented real estate. and then that's rented real estate. Okay, great. They're going to see some Okay, great. They're going to see some Okay, great. They're going to see some social pages and then there's your social pages and then there's your social pages and then there's your website. Okay, it's all forming the website. Okay, it's all forming the website. Okay, it's all forming the picture that I'm looking for to give the picture that I'm looking for to give the picture that I'm looking for to give the answer to the person that made the query answer to the person that made the query answer to the person that made the query in the AI chat. in the AI chat. in the AI chat. >> Mhm. >> Mhm. >> Mhm. >> Number two. Add the data to your website >> Number two. Add the data to your website >> Number two. Add the data to your website in the footer, but also that schema. in the footer, but also that schema. in the footer, but also that schema. >> Yeah. >> Yeah. >> Yeah. >> Okay? Step number three. Build a robust >> Okay? Step number three. Build a robust >> Okay? Step number three. Build a robust what to expect page. Have some FAQs on what to expect page. Have some FAQs on what to expect page. Have some FAQs on there, okay? Uh I just booked like a there, okay? Uh I just booked like a there, okay? Uh I just booked like a getaway for my wife and I later this getaway for my wife and I later this getaway for my wife and I later this month and it was like a brand new month and it was like a brand new month and it was like a brand new resort. And I felt like it was risky. resort. And I felt like it was risky. resort. And I felt like it was risky. Yeah, yeah. Lots of good reviews, but Yeah, yeah. Lots of good reviews, but Yeah, yeah. Lots of good reviews, but they had a good deal. they had a good deal. they had a good deal. >> Okay. >> Okay. >> Okay. >> But it was risky cuz like I'm on the >> But it was risky cuz like I'm on the >> But it was risky cuz like I'm on the site and the number of times like they site and the number of times like they site and the number of times like they sent an email saying, "Great, you're sent an email saying, "Great, you're sent an email saying, "Great, you're booked. How about you rent a a cabana?" booked. How about you rent a a cabana?" booked. How about you rent a a cabana?" And I was like, "Okay, click." 404. And And I was like, "Okay, click." 404. And And I was like, "Okay, click." 404. And I was like, "Well, that's not a good I was like, "Well, that's not a good I was like, "Well, that's not a good sign." "Why don't you book a reservation sign." "Why don't you book a reservation sign." "Why don't you book a reservation at a restaurant?" Click it. 404. I was at a restaurant?" Click it. 404. I was at a restaurant?" Click it. 404. I was like, "Uh that's another bad sign." like, "Uh that's another bad sign." like, "Uh that's another bad sign." And then I went to their FAQs page and And then I went to their FAQs page and And then I went to their FAQs page and it was so long. It had every possible it was so long. It had every possible it was so long. It had every possible answer I was looking for. answer I was looking for. answer I was looking for. >> feeling. >> feeling. >> feeling. >> Yes, because it >> Yes, because it >> Yes, because it it was undoing some of the some of the it was undoing some of the some of the it was undoing some of the some of the lower trust. Like it was building trust lower trust. Like it was building trust lower trust. Like it was building trust after it was already after it was already after it was already um undercut in a few different ways. So, um undercut in a few different ways. So, um undercut in a few different ways. So, a what to expect page, a a plan a visit a what to expect page, a a plan a visit a what to expect page, a a plan a visit page, like an about us page that also page, like an about us page that also page, like an about us page that also has those questions.

has those questions. has those questions. You know, you can put information in a You know, you can put information in a You know, you can put information in a paragraph where you're just describing paragraph where you're just describing paragraph where you're just describing something, but you could also put it in something, but you could also put it in something, but you could also put it in FAQ form where it's collapsed inside of FAQ form where it's collapsed inside of FAQ form where it's collapsed inside of an accordion, let's say. We love the an accordion, let's say. We love the an accordion, let's say. We love the accordion website device. This resort accordion website device. This resort accordion website device. This resort had everything in an accordion. So, I had everything in an accordion. So, I had everything in an accordion. So, I was looking for oh, okay, should I just was looking for oh, okay, should I just was looking for oh, okay, should I just like book transportation to and from the like book transportation to and from the like book transportation to and from the airport myself or can I just like ask airport myself or can I just like ask airport myself or can I just like ask the hotel to arrange that? And that was the hotel to arrange that? And that was the hotel to arrange that? And that was one of the FAQs, so I click on that, it one of the FAQs, so I click on that, it one of the FAQs, so I click on that, it gives me the information that I need, gives me the information that I need, gives me the information that I need, wonderful. wonderful. wonderful. Fourth thing that you can do is get Fourth thing that you can do is get Fourth thing that you can do is get listed in church directories. Specific. listed in church directories. Specific. listed in church directories. Specific. We already talked about databases like We already talked about databases like We already talked about databases like Google, but being in church finder, find Google, but being in church finder, find Google, but being in church finder, find a church, a denominational directory, if a church, a denominational directory, if a church, a denominational directory, if your uh your uh your uh denomination has that, those can also be denomination has that, those can also be denomination has that, those can also be helpful. helpful. helpful. >> Our local town has a local business >> Our local town has a local business >> Our local town has a local business directory and they email every year and directory and they email every year and directory and they email every year and they're like, "We're updating the the they're like, "We're updating the the they're like, "We're updating the the directory, just confirming that all your directory, just confirming that all your directory, just confirming that all your information is the same." And so, you information is the same." And so, you information is the same." And so, you know, you know, we we we belong to a know, you know, we we we belong to a know, you know, we we we belong to a town of 20,000 people, so rather small town of 20,000 people, so rather small town of 20,000 people, so rather small place. I don't know how many towns or place. I don't know how many towns or place. I don't know how many towns or cities have directories like that cities have directories like that cities have directories like that anymore. Ours actually still prints it anymore. Ours actually still prints it anymore. Ours actually still prints it out, which is pretty out, which is pretty out, which is pretty pretty metal, but yeah, maybe a local pretty metal, but yeah, maybe a local pretty metal, but yeah, maybe a local town directory could could suffice as town directory could could suffice as town directory could could suffice as well.

well. well. >> Yep. So, >> Yep. So, >> Yep. So, we're almost describing we're almost describing we're almost describing what? The modern version of backlinks. what? The modern version of backlinks. what? The modern version of backlinks. >> Yeah, totally. >> Yeah, totally. >> Yeah, totally. >> But instead of coming from like Alex's >> But instead of coming from like Alex's >> But instead of coming from like Alex's site that he schemed up because he's a site that he schemed up because he's a site that he schemed up because he's a part of this, you know, money-making part of this, you know, money-making part of this, you know, money-making operation where him and I are trading operation where him and I are trading operation where him and I are trading backlinks and it's all like, you know, backlinks and it's all like, you know, backlinks and it's all like, you know, gray gray market tactics, basically. gray gray market tactics, basically. gray gray market tactics, basically. Um Um Um it's from a verifiable database. it's from a verifiable database. it's from a verifiable database. And then the final thing is to ask for And then the final thing is to ask for And then the final thing is to ask for more Google reviews. And and find a way more Google reviews. And and find a way more Google reviews. And and find a way to do this consistently. We mentioned to do this consistently. We mentioned to do this consistently. We mentioned this in great depth in the Google My this in great depth in the Google My this in great depth in the Google My Business Profile episode that we'll have Business Profile episode that we'll have Business Profile episode that we'll have linked in the description. linked in the description. linked in the description. But to illustrate this point, yesterday But to illustrate this point, yesterday But to illustrate this point, yesterday I had asked uh Claude CoWork to do some I had asked uh Claude CoWork to do some I had asked uh Claude CoWork to do some research for a country that I'm uh research for a country that I'm uh research for a country that I'm uh preparing to visit later this year. preparing to visit later this year. preparing to visit later this year. Um which one was it specifically? It was Um which one was it specifically? It was Um which one was it specifically? It was South Africa. South Africa. South Africa. And I asked, "Hey, I don't know anything And I asked, "Hey, I don't know anything And I asked, "Hey, I don't know anything about South Africa. I don't know about South Africa. I don't know about South Africa. I don't know anything about Cape Town, where we'll anything about Cape Town, where we'll anything about Cape Town, where we'll be." be." be." First, First, First, there are a million Airbnbs here. So, I there are a million Airbnbs here. So, I there are a million Airbnbs here. So, I don't know how to search don't know how to search don't know how to search for like for like for like I I could find a great Airbnb and then I I could find a great Airbnb and then I I could find a great Airbnb and then find out it's in a terrible location.

find out it's in a terrible location. find out it's in a terrible location. So, I want you to recommend like 10 So, I want you to recommend like 10 So, I want you to recommend like 10 Airbnbs to me. Airbnbs to me. Airbnbs to me. Contextualize them by saying, "It's in Contextualize them by saying, "It's in Contextualize them by saying, "It's in this neighborhood, which is known for this neighborhood, which is known for this neighborhood, which is known for this. You might like it for this reason. this. You might like it for this reason. this. You might like it for this reason. Here's some things to consider." Here's some things to consider." Here's some things to consider." And then report back. And then report back. And then report back. >> Mhm. >> Mhm. >> Mhm. >> And >> And >> And it only came back to me with places that it only came back to me with places that it only came back to me with places that had like more than 20 had like more than 20 had like more than 20 reviews. reviews. reviews. >> Mhm. >> Mhm. >> Mhm. >> And the few times it didn't, it >> And the few times it didn't, it >> And the few times it didn't, it literally noted it as a negative. literally noted it as a negative. literally noted it as a negative. >> Right. >> Right. >> Right. >> And so the the AI then was showing to me >> And so the the AI then was showing to me >> And so the the AI then was showing to me >> Yeah. >> Yeah. >> Yeah. >> it is evaluating based on what I said. I >> it is evaluating based on what I said. I >> it is evaluating based on what I said. I never said, "Look at reviews." never said, "Look at reviews." never said, "Look at reviews." >> Mhm. >> Mhm. >> Mhm. >> I never said that. >> I never said that. >> I never said that. >> Mhm. >> Mhm. >> Mhm. >> And it came back and said, "I want to >> And it came back and said, "I want to >> And it came back and said, "I want to provide good answers so that this person provide good answers so that this person provide good answers so that this person has a good experience so they will ask has a good experience so they will ask has a good experience so they will ask me more questions and I can make more me more questions and I can make more me more questions and I can make more money money money >> Mhm. >> Mhm. >> Mhm. >> as a company. >> as a company. >> as a company. And I'm going to make sure that I trust And I'm going to make sure that I trust And I'm going to make sure that I trust what real humans say about this rather what real humans say about this rather what real humans say about this rather than just the schema, just the markup, than just the schema, just the markup, than just the schema, just the markup, just and that is so true, right? Like just and that is so true, right? Like just and that is so true, right? Like back in the day with Google, you could back in the day with Google, you could back in the day with Google, you could like hack your way through a lot of this like hack your way through a lot of this like hack your way through a lot of this >> Mhm. >> Mhm. >> Mhm. >> and and rise the rankings. Case in >> and and rise the rankings. Case in >> and and rise the rankings. Case in point, the first website that we ever point, the first website that we ever point, the first website that we ever had that sold a product as our company had that sold a product as our company had that sold a product as our company was video announcements for churches.

was video announcements for churches. was video announcements for churches. The URL? The URL? The URL? provideoannouncements.com. provideoannouncements.com. provideoannouncements.com. We ranked pretty high. We ranked pretty high. We ranked pretty high. Cuz the search key term was in the URL Cuz the search key term was in the URL Cuz the search key term was in the URL and that was like a tactic that actually and that was like a tactic that actually and that was like a tactic that actually worked um at least in a highly worked um at least in a highly worked um at least in a highly uncompetitive field. uncompetitive field. uncompetitive field. So, asking for reviews as as church is So, asking for reviews as as church is So, asking for reviews as as church is maybe hard to know because we can't maybe hard to know because we can't maybe hard to know because we can't understand the exact waiting of understand the exact waiting of understand the exact waiting of everything behind the scenes, but that everything behind the scenes, but that everything behind the scenes, but that might be like the biggest mover for your might be like the biggest mover for your might be like the biggest mover for your church more reliably showing up in church more reliably showing up in church more reliably showing up in Google search. Google search. Google search. >> You've got a unique advantage here as a >> You've got a unique advantage here as a >> You've got a unique advantage here as a church because, you know, Rebecca and I church because, you know, Rebecca and I church because, you know, Rebecca and I went to a restaurant we hadn't been to went to a restaurant we hadn't been to went to a restaurant we hadn't been to before a couple weeks ago and you know, before a couple weeks ago and you know, before a couple weeks ago and you know, you get the the email from the you get the the email from the you get the the email from the restaurant afterwards be like, restaurant afterwards be like, restaurant afterwards be like, "Alexander, did you enjoy your dinner? "Alexander, did you enjoy your dinner? "Alexander, did you enjoy your dinner? If so, please leave a Google review." If so, please leave a Google review." If so, please leave a Google review." And it's an automated email and I didn't And it's an automated email and I didn't And it's an automated email and I didn't bite cuz I of didn't care and was too bite cuz I of didn't care and was too bite cuz I of didn't care and was too busy doing other things. busy doing other things. busy doing other things. >> Perhaps you finish a Netflix show and it >> Perhaps you finish a Netflix show and it >> Perhaps you finish a Netflix show and it says, "Did you like this show? Did you says, "Did you like this show? Did you says, "Did you like this show? Did you not like this show? not like this show? not like this show? Are you confounded by this show?" Are you confounded by this show?" Are you confounded by this show?" >> Um >> Um >> Um but as a church you have a unique but as a church you have a unique but as a church you have a unique opportunity because Google reviews are opportunity because Google reviews are opportunity because Google reviews are actually linked to your mission. You get actually linked to your mission. You get actually linked to your mission. You get to stand uh you get to you get to devote to stand uh you get to you get to devote to stand uh you get to you get to devote a stage announcement to this and say, a stage announcement to this and say, a stage announcement to this and say, "Hey church, uh you've noticed, you "Hey church, uh you've noticed, you "Hey church, uh you've noticed, you know, there's new families coming to know, there's new families coming to know, there's new families coming to church and we just love what God's doing church and we just love what God's doing church and we just love what God's doing here at Central Community Church. Um the here at Central Community Church. Um the here at Central Community Church. Um the folks are searching online for a church folks are searching online for a church folks are searching online for a church in our area. You know, there's a new in our area. You know, there's a new in our area. You know, there's a new neighborhood being built behind our neighborhood being built behind our neighborhood being built behind our church here and there's a bunch of church here and there's a bunch of church here and there's a bunch of people that are going to be moving in people that are going to be moving in people that are going to be moving in that are going to be asking Google for a that are going to be asking Google for a that are going to be asking Google for a church. Um Google reviews go a long way church. Um Google reviews go a long way church. Um Google reviews go a long way for our church showing up in those um for our church showing up in those um for our church showing up in those um search results and we really believe in search results and we really believe in search results and we really believe in what God is doing here at Central. So,

what God is doing here at Central. So, what God is doing here at Central. So, if you want to help our, you know, if you want to help our, you know, if you want to help our, you know, online performance, would you fill out a online performance, would you fill out a online performance, would you fill out a Google review for us? In fact, you know Google review for us? In fact, you know Google review for us? In fact, you know what, take out your phone and do it what, take out your phone and do it what, take out your phone and do it right now. This is the time that you're right now. This is the time that you're right now. This is the time that you're allowed to use your phone at church, allowed to use your phone at church, allowed to use your phone at church, blah blah blah blah blah. But it's blah blah blah blah blah. But it's blah blah blah blah blah. But it's linked to your mission, which is making linked to your mission, which is making linked to your mission, which is making disciples and so it's not a big ask to disciples and so it's not a big ask to disciples and so it's not a big ask to literally ask your church on a Sunday literally ask your church on a Sunday literally ask your church on a Sunday morning if you care to because it's morning if you care to because it's morning if you care to because it's linked to your mission and vision. linked to your mission and vision. linked to your mission and vision. >> So, the five-step checklist. Number one, >> So, the five-step checklist. Number one, >> So, the five-step checklist. Number one, claim and optimize your Google Business claim and optimize your Google Business claim and optimize your Google Business Profile. Number two, add the data to Profile. Number two, add the data to Profile. Number two, add the data to your website. Schema. your website. Schema. your website. Schema. Basic information about phone number, Basic information about phone number, Basic information about phone number, address, service times. address, service times. address, service times. Number three, build a robust what to Number three, build a robust what to Number three, build a robust what to expect page and hold that thought right expect page and hold that thought right expect page and hold that thought right there. Number four, get listed in there. Number four, get listed in there. Number four, get listed in directories and number five, ask for directories and number five, ask for directories and number five, ask for Google reviews and find a way to do that Google reviews and find a way to do that Google reviews and find a way to do that consistently. That third step, build a consistently. That third step, build a consistently. That third step, build a robust what to expect page. I want to robust what to expect page. I want to robust what to expect page. I want to dive deeper into that. That's like one dive deeper into that. That's like one dive deeper into that. That's like one of the easier examples. That's just of the easier examples. That's just of the easier examples. That's just really just a stand-in though for really just a stand-in though for really just a stand-in though for creating more and more content that creating more and more content that creating more and more content that shows what your church is about. And shows what your church is about. And shows what your church is about. And this is maybe like after reviews, I this is maybe like after reviews, I this is maybe like after reviews, I think the biggest mover think the biggest mover think the biggest mover that will make a difference. Because that will make a difference. Because that will make a difference. Because what we're seeing with AI search is that what we're seeing with AI search is that what we're seeing with AI search is that it is tremendously more specific than it is tremendously more specific than it is tremendously more specific than previous Google search. What did Google previous Google search. What did Google previous Google search. What did Google train us to do? We understood that train us to do? We understood that train us to do? We understood that there was work on our part. We had to there was work on our part. We had to there was work on our part. We had to get the search results roughly get the search results roughly get the search results roughly triangulated where we needed them to be, triangulated where we needed them to be, triangulated where we needed them to be, and then we could evaluate each result and then we could evaluate each result and then we could evaluate each result as it came. So, I would look church as it came. So, I would look church as it came. So, I would look church Niagara Falls.

Niagara Falls. Niagara Falls. And then I would kind of like evaluate And then I would kind of like evaluate And then I would kind of like evaluate all the responses. And you kind of know all the responses. And you kind of know all the responses. And you kind of know that Google is going to show me if I that Google is going to show me if I that Google is going to show me if I search church Niagara Falls, I know search church Niagara Falls, I know search church Niagara Falls, I know Google's going to show me churches, Google's going to show me churches, Google's going to show me churches, they're probably going to be in Niagara they're probably going to be in Niagara they're probably going to be in Niagara Falls, Falls, Falls, and they're probably going to be ranked and they're probably going to be ranked and they're probably going to be ranked based off of their online presence. Like based off of their online presence. Like based off of their online presence. Like the the the the first church here in the the the the first church here in the the the the first church here in these search results is probably going these search results is probably going these search results is probably going to be the most reviewed. to be the most reviewed. to be the most reviewed. And And And >> Maybe it's the biggest for that reason. >> Maybe it's the biggest for that reason. >> Maybe it's the biggest for that reason. >> And and so you kind of have context for >> And and so you kind of have context for >> And and so you kind of have context for how Google is going to surface you these how Google is going to surface you these how Google is going to surface you these results. results. results. >> We were all taught how to parse through >> We were all taught how to parse through >> We were all taught how to parse through Google. Google. Google. >> Yeah, it was like it was >> Yeah, it was like it was >> Yeah, it was like it was it was internet search literacy that was it was internet search literacy that was it was internet search literacy that was pretty standard for pretty standard for pretty standard for a couple decades. Like most of like our a couple decades. Like most of like our a couple decades. Like most of like our our lives. our lives. our lives. >> of the internet. >> of the internet. >> of the internet. >> So, now what happens? >> So, now what happens? >> So, now what happens? I can ask incredibly specific questions. I can ask incredibly specific questions. I can ask incredibly specific questions. I don't have to just say church Niagara I don't have to just say church Niagara I don't have to just say church Niagara Falls and then evaluate it myself. The Falls and then evaluate it myself. The Falls and then evaluate it myself. The new literacy is figuring out like what new literacy is figuring out like what new literacy is figuring out like what am I actually looking for? Understanding am I actually looking for? Understanding am I actually looking for? Understanding that and then being able to ask that that and then being able to ask that that and then being able to ask that question. So, I might say, "Hey, I'm question. So, I might say, "Hey, I'm question. So, I might say, "Hey, I'm looking for a church in Niagara Falls.

looking for a church in Niagara Falls. looking for a church in Niagara Falls. Here are like the eight things that are Here are like the eight things that are Here are like the eight things that are important to me. I'm a new family. Like important to me. I'm a new family. Like important to me. I'm a new family. Like these are the five things that are these are the five things that are these are the five things that are important to me." And Alex was on the important to me." And Alex was on the important to me." And Alex was on the receiving end of this. receiving end of this. receiving end of this. So, what happened this past Sunday? So, what happened this past Sunday? So, what happened this past Sunday? >> Well, I was just I was just going to say >> Well, I was just I was just going to say >> Well, I was just I was just going to say to take it a step further, you don't to take it a step further, you don't to take it a step further, you don't even have to in some cases because these even have to in some cases because these even have to in some cases because these LLMs have context and memory, you don't LLMs have context and memory, you don't LLMs have context and memory, you don't even have to put all of your requests or even have to put all of your requests or even have to put all of your requests or what you might want or need from a what you might want or need from a what you might want or need from a church in your question about church church in your question about church church in your question about church because it has it has context. So, uh because it has it has context. So, uh because it has it has context. So, uh this past Sunday, there was a a new this past Sunday, there was a a new this past Sunday, there was a a new family at our church. We've got a small family at our church. We've got a small family at our church. We've got a small church, so they kind of stick out like a church, so they kind of stick out like a church, so they kind of stick out like a sore thumb and you know, it's part of my sore thumb and you know, it's part of my sore thumb and you know, it's part of my job as a pastor to to get to them before job as a pastor to to get to them before job as a pastor to to get to them before after service and introduce myself and after service and introduce myself and after service and introduce myself and welcome them, make them feel comfortable welcome them, make them feel comfortable welcome them, make them feel comfortable and and one of my, you know, standard and and one of my, you know, standard and and one of my, you know, standard questions because Niagara is such a questions because Niagara is such a questions because Niagara is such a tourist destination. Sometimes we'll tourist destination. Sometimes we'll tourist destination. Sometimes we'll have folks that that are coming they're have folks that that are coming they're have folks that that are coming they're just in town uh for the weekend. Um just in town uh for the weekend. Um just in town uh for the weekend. Um we have this one family that's from the we have this one family that's from the we have this one family that's from the states. They come to Niagara once a states. They come to Niagara once a states. They come to Niagara once a year. So, we see them once a year. year. So, we see them once a year. year. So, we see them once a year. Um Um Um and I just asked this woman like, "Hey, and I just asked this woman like, "Hey, and I just asked this woman like, "Hey, what brings you here today?" And her what brings you here today?" And her what brings you here today?" And her response was, "Well, I was talking to response was, "Well, I was talking to response was, "Well, I was talking to chat and chat know she said this word chat and chat know she said this word chat and chat know she said this word for word. Chat knows that I'm reading for word. Chat knows that I'm reading for word. Chat knows that I'm reading Practicing the Way Practicing the Way Practicing the Way by John Mark Comer.

by John Mark Comer. by John Mark Comer. And she said, "So, when I searched for a And she said, "So, when I searched for a And she said, "So, when I searched for a church, your church came up church, your church came up church, your church came up as a church that would kind of fit that as a church that would kind of fit that as a church that would kind of fit that vibe for lack of a better term." vibe for lack of a better term." vibe for lack of a better term." And we didn't dig too much into that. I And we didn't dig too much into that. I And we didn't dig too much into that. I was just I I thanked her for coming, was just I I thanked her for coming, was just I I thanked her for coming, told her she was welcome. We talked told her she was welcome. We talked told her she was welcome. We talked about her son, blah blah blah. about her son, blah blah blah. about her son, blah blah blah. And later on I'm reflecting on this and And later on I'm reflecting on this and And later on I'm reflecting on this and I'm thinking, "Well, first of all, I'm thinking, "Well, first of all, I'm thinking, "Well, first of all, that's amazing about how that happened." that's amazing about how that happened." that's amazing about how that happened." But second of all, I'm thinking about But second of all, I'm thinking about But second of all, I'm thinking about Practicing the Way and I'm realizing we Practicing the Way and I'm realizing we Practicing the Way and I'm realizing we did that course at our church a year and did that course at our church a year and did that course at our church a year and a half ago. It's a small group. And I a half ago. It's a small group. And I a half ago. It's a small group. And I built a landing page for that course, so built a landing page for that course, so built a landing page for that course, so we did sign ups online. So, it it we did sign ups online. So, it it we did sign ups online. So, it it happened on a page on our church happened on a page on our church happened on a page on our church website, but that was a year and a half website, but that was a year and a half website, but that was a year and a half ago and I I went back to our our church ago and I I went back to our our church ago and I I went back to our our church website built with Nucleus and I I website built with Nucleus and I I website built with Nucleus and I I wanted to see if that page was still wanted to see if that page was still wanted to see if that page was still published cuz it's not linked anywhere. published cuz it's not linked anywhere. published cuz it's not linked anywhere. It's not in the nav anymore. It's not on It's not in the nav anymore. It's not on It's not in the nav anymore. It's not on the website. But I wanted to see if it the website. But I wanted to see if it the website. But I wanted to see if it was still published and sure enough, it was still published and sure enough, it was still published and sure enough, it is. If you go to is. If you go to is. If you go to lifeabundant.info/practicingtheway, lifeabundant.info/practicingtheway, lifeabundant.info/practicingtheway, probably it's going to show up. probably it's going to show up. probably it's going to show up. And that kind of it was like a one of And that kind of it was like a one of And that kind of it was like a one of those eureka moments where it's like, those eureka moments where it's like, those eureka moments where it's like, "Oh, "Oh, "Oh, these LLMs are because this is still on these LLMs are because this is still on these LLMs are because this is still on the internet, are using this as context.

the internet, are using this as context. the internet, are using this as context. They're building a a contextual picture They're building a a contextual picture They're building a a contextual picture of what life at our church is like based of what life at our church is like based of what life at our church is like based off of what I have put on our church off of what I have put on our church off of what I have put on our church website. website. website. And no not maybe not no longer what is And no not maybe not no longer what is And no not maybe not no longer what is currently running at our church, but currently running at our church, but currently running at our church, but because it has happened and because it's because it has happened and because it's because it has happened and because it's still kind of there, it's still relevant still kind of there, it's still relevant still kind of there, it's still relevant context to in this case chat GPT and it context to in this case chat GPT and it context to in this case chat GPT and it brought this woman and her family to brought this woman and her family to brought this woman and her family to church. And it not just it was it's not church. And it not just it was it's not church. And it not just it was it's not just about us, it's not that it brought just about us, it's not that it brought just about us, it's not that it brought her to our church, it's that it led her her to our church, it's that it led her her to our church, it's that it led her to a church that is talking about the to a church that is talking about the to a church that is talking about the same things in the same way as she is same things in the same way as she is same things in the same way as she is kind of working through in her own life kind of working through in her own life kind of working through in her own life right now. So, that's a really high right now. So, that's a really high right now. So, that's a really high quality whether she comes back this quality whether she comes back this quality whether she comes back this weekend or not, that was at least a very weekend or not, that was at least a very weekend or not, that was at least a very high quality result. It it's risky going high quality result. It it's risky going high quality result. It it's risky going to a new church, it's vulnerable. And to a new church, it's vulnerable. And to a new church, it's vulnerable. And she didn't have to just kind of, you she didn't have to just kind of, you she didn't have to just kind of, you know, pick one of the names of churches know, pick one of the names of churches know, pick one of the names of churches in Niagara out of a hat or do her own in Niagara out of a hat or do her own in Niagara out of a hat or do her own work by parsing through them on Google work by parsing through them on Google work by parsing through them on Google and making a her best informed guess. and making a her best informed guess. and making a her best informed guess. Chat GPT made a a pretty well informed Chat GPT made a a pretty well informed Chat GPT made a a pretty well informed recommendation for her and I think it recommendation for her and I think it recommendation for her and I think it paid dividends.

paid dividends. paid dividends. >> Yeah, and and like what a remarkable >> Yeah, and and like what a remarkable >> Yeah, and and like what a remarkable story to hear the other side of it. story to hear the other side of it. story to hear the other side of it. Because what this suggests to me is that Because what this suggests to me is that Because what this suggests to me is that I I always say to churches, "They got to I I always say to churches, "They got to I I always say to churches, "They got to have calls with me." And the the number have calls with me." And the the number have calls with me." And the the number of times I hear a church say, "And like of times I hear a church say, "And like of times I hear a church say, "And like we're not like the big churches." we're not like the big churches." we're not like the big churches." >> Mhm. >> Mhm. >> Mhm. >> And I always have to say like, "You >> And I always have to say like, "You >> And I always have to say like, "You know, that's not a bad thing." Like just know, that's not a bad thing." Like just know, that's not a bad thing." Like just because there's a type of church that is because there's a type of church that is because there's a type of church that is highly visible online, does not mean highly visible online, does not mean highly visible online, does not mean that that's the only type of church that that's the only type of church that that's the only type of church people want to go to. people want to go to. people want to go to. >> Yeah. >> Yeah. >> Yeah. >> That would be absurd to think that. And >> That would be absurd to think that. And >> That would be absurd to think that. And your church has a unique makeup, unique your church has a unique makeup, unique your church has a unique makeup, unique DNA, DNA, DNA, and is the type of church that a type of and is the type of church that a type of and is the type of church that a type of person wants to be a part of. person wants to be a part of. person wants to be a part of. And if we can create the right digital And if we can create the right digital And if we can create the right digital footprint footprint footprint that is congruent to our in-person that is congruent to our in-person that is congruent to our in-person experience, experience, experience, perhaps we can reliably trust in this perhaps we can reliably trust in this perhaps we can reliably trust in this new era of search for the right type of new era of search for the right type of new era of search for the right type of person to be better matched with us, person to be better matched with us, person to be better matched with us, rather than us hoping the right person rather than us hoping the right person rather than us hoping the right person stumbles on us that we're number nine on stumbles on us that we're number nine on stumbles on us that we're number nine on 10 listings on the first page of Google.

10 listings on the first page of Google. 10 listings on the first page of Google. >> Mhm. >> Mhm. >> Mhm. >> So, how do we make this more likely? >> So, how do we make this more likely? >> So, how do we make this more likely? What could we be responsible for? What could we be responsible for? What could we be responsible for? And this gets to the fact that Alex had And this gets to the fact that Alex had And this gets to the fact that Alex had a sign up for a ministry, created an a sign up for a ministry, created an a sign up for a ministry, created an online page for it, it had information. online page for it, it had information. online page for it, it had information. That page is that linked anywhere in That page is that linked anywhere in That page is that linked anywhere in your site right now? your site right now? your site right now? >> No. >> No. >> No. >> So, it just exists in the ether. Like, >> So, it just exists in the ether. Like, >> So, it just exists in the ether. Like, you didn't delete it. you didn't delete it. you didn't delete it. >> Yes. >> Yes. >> Yes. >> But, it's just there. It's not linked on >> But, it's just there. It's not linked on >> But, it's just there. It's not linked on the navigation menu. the navigation menu. the navigation menu. >> At first I thought it was like, oh I >> At first I thought it was like, oh I >> At first I thought it was like, oh I should go and publish that. Like, that should go and publish that. Like, that should go and publish that. Like, that was my first instinct. Like, oh that was my first instinct. Like, oh that was my first instinct. Like, oh that shouldn't be there anymore. But, then I shouldn't be there anymore. But, then I shouldn't be there anymore. But, then I was like, wait, maybe it should be there was like, wait, maybe it should be there was like, wait, maybe it should be there unpublished. Like, or published but not unpublished. Like, or published but not unpublished. Like, or published but not linked anywhere. Maybe it should be linked anywhere. Maybe it should be linked anywhere. Maybe it should be there in perpetuity. And maybe I should there in perpetuity. And maybe I should there in perpetuity. And maybe I should think about my website differently. think about my website differently. think about my website differently. Maybe I should have some more stuff that Maybe I should have some more stuff that Maybe I should have some more stuff that has a little bit more longevity on our has a little bit more longevity on our has a little bit more longevity on our site to make that context available to site to make that context available to site to make that context available to the LLMs that are surfacing these the LLMs that are surfacing these the LLMs that are surfacing these results to people who are looking for results to people who are looking for results to people who are looking for churches. churches. churches. >> So, how do we make this actionable? One >> So, how do we make this actionable? One >> So, how do we make this actionable? One of our foundational principles of of our foundational principles of of our foundational principles of communication, every ministry needs a communication, every ministry needs a communication, every ministry needs a home. home. home. >> Mhm. >> Mhm. >> Mhm. >> So, the what to expect page is an >> So, the what to expect page is an >> So, the what to expect page is an example of like a plan of visit page. example of like a plan of visit page. example of like a plan of visit page. This Practicing the Way ministry was a This Practicing the Way ministry was a This Practicing the Way ministry was a small group. Was it a small group? Is an small group. Was it a small group? Is an small group. Was it a small group? Is an example of a ministry having a home example of a ministry having a home example of a ministry having a home online. online. online. >> Mhm. >> Mhm. >> Mhm. >> The principle, every ministry needs a >> The principle, every ministry needs a >> The principle, every ministry needs a home. One of the major features that we home. One of the major features that we home. One of the major features that we pushed at Nucleus this year, our church pushed at Nucleus this year, our church pushed at Nucleus this year, our church website builder, is Nucleus Posts. And website builder, is Nucleus Posts. And website builder, is Nucleus Posts. And what it does is you can create a post what it does is you can create a post what it does is you can create a post collection for every single ministry. In collection for every single ministry. In collection for every single ministry. In fact, when we initialize sites for fact, when we initialize sites for fact, when we initialize sites for churches, you can go to makeover.church, churches, you can go to makeover.church, churches, you can go to makeover.church, get a free makeover, we'll do it all for get a free makeover, we'll do it all for get a free makeover, we'll do it all for you.

you. you. When we initialize a site for a church, When we initialize a site for a church, When we initialize a site for a church, um um um we now create these post collections we now create these post collections we now create these post collections where where where we already have one for your men's we already have one for your men's we already have one for your men's ministry. We already have one for, you ministry. We already have one for, you ministry. We already have one for, you know, whatever it might be. know, whatever it might be. know, whatever it might be. >> You just fill in your details. >> You just fill in your details. >> You just fill in your details. >> Exactly. >> Exactly. >> Exactly. And practically speaking, if I'm the And practically speaking, if I'm the And practically speaking, if I'm the leader of the Practicing the Way small leader of the Practicing the Way small leader of the Practicing the Way small group and I really want lots of people group and I really want lots of people group and I really want lots of people to come that are part of our church, to come that are part of our church, to come that are part of our church, it's great for me because now I have it's great for me because now I have it's great for me because now I have real estate that belongs to me on our real estate that belongs to me on our real estate that belongs to me on our website. And I can feel like autonomy website. And I can feel like autonomy website. And I can feel like autonomy over it, and maybe like I don't get a over it, and maybe like I don't get a over it, and maybe like I don't get a stage announcement every single week stage announcement every single week stage announcement every single week because there are tons of things that because there are tons of things that because there are tons of things that need a stage announcement, but I'm not need a stage announcement, but I'm not need a stage announcement, but I'm not just waiting for that. Like I have like just waiting for that. Like I have like just waiting for that. Like I have like a home for all of our stuff. a home for all of our stuff. a home for all of our stuff. So, So, So, that just makes sense internally for that just makes sense internally for that just makes sense internally for like navigating the politics. But what like navigating the politics. But what like navigating the politics. But what we're also seeing is if every ministry we're also seeing is if every ministry we're also seeing is if every ministry has a home, when someone looks up for has a home, when someone looks up for has a home, when someone looks up for I'm looking for a church that has like I'm looking for a church that has like I'm looking for a church that has like robust small groups, and I I I I don't robust small groups, and I I I I don't robust small groups, and I I I I don't know if I've found one. And the LLM know if I've found one. And the LLM know if I've found one. And the LLM already knows about a bunch of things already knows about a bunch of things already knows about a bunch of things that I like, and then your church has that I like, and then your church has that I like, and then your church has every single small group with an active every single small group with an active every single small group with an active collection of content on your site. collection of content on your site. collection of content on your site. >> Mhm.

>> Mhm. >> Mhm. >> The amount of dense information that >> The amount of dense information that >> The amount of dense information that that LLM can scrape through and find and that LLM can scrape through and find and that LLM can scrape through and find and match to the person, match to the person, match to the person, like like like that can make all the difference. And that can make all the difference. And that can make all the difference. And what does that mean for the behavior of what does that mean for the behavior of what does that mean for the behavior of someone showing up? If I find your someone showing up? If I find your someone showing up? If I find your church on Google, I'm going in with church on Google, I'm going in with church on Google, I'm going in with like, well, I saw this on Google. like, well, I saw this on Google. like, well, I saw this on Google. I saw this on their website. I saw this on their website. I saw this on their website. Hopefully it matches. Hopefully it matches. Hopefully it matches. >> Mhm. >> Mhm. >> Mhm. >> If I ask an LLM, >> If I ask an LLM, >> If I ask an LLM, what about a church that has a great what about a church that has a great what about a church that has a great men's ministry? And they reply with, men's ministry? And they reply with, men's ministry? And they reply with, yeah, you should go to Life Abundant. yeah, you should go to Life Abundant. yeah, you should go to Life Abundant. They have a Yeah, they have a vibrant They have a Yeah, they have a vibrant They have a Yeah, they have a vibrant men's ministry. Just last week they had men's ministry. Just last week they had men's ministry. Just last week they had a pancake breakfast, and they did it. a pancake breakfast, and they did it. a pancake breakfast, and they did it. And it's pulling it all from the content And it's pulling it all from the content And it's pulling it all from the content you've published in like your Nucleus you've published in like your Nucleus you've published in like your Nucleus posts or whatever site that you're posts or whatever site that you're posts or whatever site that you're using, using, using, I go into church with confidence that I go into church with confidence that I go into church with confidence that I'm in the right place. That is such a I'm in the right place. That is such a I'm in the right place. That is such a stark difference. I think a lot of the stark difference. I think a lot of the stark difference. I think a lot of the times someone visiting church for the times someone visiting church for the times someone visiting church for the first time where it's like I hope and first time where it's like I hope and first time where it's like I hope and see. see. see. >> Right. You come in almost suspicious or >> Right. You come in almost suspicious or >> Right. You come in almost suspicious or on guard. on guard. on guard. >> Right. >> Right. >> Right. >> Rather than coming in with confidence >> Rather than coming in with confidence >> Rather than coming in with confidence and and at least a higher level of and and at least a higher level of and and at least a higher level of confidence um that you could have. Like confidence um that you could have. Like confidence um that you could have. Like with this woman who came to church, I I with this woman who came to church, I I with this woman who came to church, I I hope Like I said, we didn't get into it, hope Like I said, we didn't get into it, hope Like I said, we didn't get into it, but I hope that she came in with that but I hope that she came in with that but I hope that she came in with that confidence knowing that like, okay, I'm confidence knowing that like, okay, I'm confidence knowing that like, okay, I'm going through this book. This church did going through this book. This church did going through this book. This church did this course. Like, yeah, this feels like this course. Like, yeah, this feels like this course. Like, yeah, this feels like this feels like this could be a good this feels like this could be a good this feels like this could be a good fit. Rather than just kind of walking fit. Rather than just kind of walking fit. Rather than just kind of walking into I mentioned earlier how vulnerable into I mentioned earlier how vulnerable into I mentioned earlier how vulnerable it is trying a new church for the first it is trying a new church for the first it is trying a new church for the first time. Walking into a space like that time. Walking into a space like that time. Walking into a space like that with complete unknowing and just hoping with complete unknowing and just hoping with complete unknowing and just hoping that there's something here that that there's something here that that there's something here that connects with me. So, step three on this connects with me. So, step three on this connects with me. So, step three on this checklist is like, you know, uh checklist is like, you know, uh checklist is like, you know, uh build a robust what to expect page.

build a robust what to expect page. build a robust what to expect page. That's just a stand-in for like every That's just a stand-in for like every That's just a stand-in for like every ministry deserves a home. ministry deserves a home. ministry deserves a home. >> Mhm. >> Mhm. >> Mhm. >> And one of our foundational >> And one of our foundational >> And one of our foundational one of our, you know, foundational one of our, you know, foundational one of our, you know, foundational principles for web design is not principles for web design is not principles for web design is not everything needs a page. So, okay, I everything needs a page. So, okay, I everything needs a page. So, okay, I have a foundational principle for web have a foundational principle for web have a foundational principle for web design and I have a foundational design and I have a foundational design and I have a foundational principle for communications. One is not principle for communications. One is not principle for communications. One is not everything needs a page, the other one everything needs a page, the other one everything needs a page, the other one is every ministry needs a home. is every ministry needs a home. is every ministry needs a home. >> Or even Jake's running group. >> Or even Jake's running group. >> Or even Jake's running group. >> Yeah, that's right. Now, before that >> Yeah, that's right. Now, before that >> Yeah, that's right. Now, before that confuses you, confuses you, confuses you, the whole point is understanding the whole point is understanding the whole point is understanding structure, right? A page might be like structure, right? A page might be like structure, right? A page might be like home page, about us, staff, like the big home page, about us, staff, like the big home page, about us, staff, like the big stuff. And then you can have individual stuff. And then you can have individual stuff. And then you can have individual collections of posts for all these collections of posts for all these collections of posts for all these different ministries. So, that in and of different ministries. So, that in and of different ministries. So, that in and of itself is structured data by like itself is structured data by like itself is structured data by like weighting of importance. And what this weighting of importance. And what this weighting of importance. And what this does is it doesn't mean you have to does is it doesn't mean you have to does is it doesn't mean you have to create a page for every single thing, create a page for every single thing, create a page for every single thing, but something smaller like a post that's but something smaller like a post that's but something smaller like a post that's part of an overall collection, right? part of an overall collection, right? part of an overall collection, right? Like so, think about this. You have your Like so, think about this. You have your Like so, think about this. You have your own post collection for men's ministry, own post collection for men's ministry, own post collection for men's ministry, okay? Think of a post collection as okay? Think of a post collection as okay? Think of a post collection as a playlist like on Spotify. So, you're a playlist like on Spotify. So, you're a playlist like on Spotify. So, you're just adding like all the different songs just adding like all the different songs just adding like all the different songs that you like. So, the playlist overall that you like. So, the playlist overall that you like. So, the playlist overall is like men's ministry. Same way you is like men's ministry. Same way you is like men's ministry. Same way you would subscribe to a playlist, it's would subscribe to a playlist, it's would subscribe to a playlist, it's like, you know, gym bangers, whatever it like, you know, gym bangers, whatever it like, you know, gym bangers, whatever it is.

is. is. Do you subscribe to that one? Do you subscribe to that one? Do you subscribe to that one? >> No, I don't. >> No, I don't. >> No, I don't. >> Look at that. >> Look at that. >> Look at that. >> Bangers with a Z for sure. >> Bangers with a Z for sure. >> Bangers with a Z for sure. >> It's a couple of Z's. >> It's a couple of Z's. >> It's a couple of Z's. >> Um >> Um >> Um >> that's like what a post collection is. >> that's like what a post collection is. >> that's like what a post collection is. So, it's men's ministry. And then So, it's men's ministry. And then So, it's men's ministry. And then every month there's like a new update every month there's like a new update every month there's like a new update from the men's ministry in there. Like from the men's ministry in there. Like from the men's ministry in there. Like you couldn't do that if it was a page on you couldn't do that if it was a page on you couldn't do that if it was a page on a website. a website. a website. >> bloated. >> bloated. >> bloated. >> Right, exactly. But you can do it in >> Right, exactly. But you can do it in >> Right, exactly. But you can do it in this way. So, now imagine a year this way. So, now imagine a year this way. So, now imagine a year forward, two years forward, all this forward, two years forward, all this forward, two years forward, all this information about men's ministry. information about men's ministry. information about men's ministry. And now when someone starts looking for And now when someone starts looking for And now when someone starts looking for that, the men who are, you know, coming that, the men who are, you know, coming that, the men who are, you know, coming back to church apparently in droves, back to church apparently in droves, back to church apparently in droves, >> Yeah. >> Yeah. >> Yeah. >> demystified in the data in previous >> demystified in the data in previous >> demystified in the data in previous episode, episode, episode, >> right? >> right? >> right? They're looking up like I want a church They're looking up like I want a church They're looking up like I want a church that like, you know, has an emphasis is that like, you know, has an emphasis is that like, you know, has an emphasis is there a place for me as like a guy? And there a place for me as like a guy? And there a place for me as like a guy? And it gives you all that information back. it gives you all that information back. it gives you all that information back. Stuff you were already doing in person. Stuff you were already doing in person. Stuff you were already doing in person. This is the whole point, congruency, and This is the whole point, congruency, and This is the whole point, congruency, and making these like matches easier. You're making these like matches easier. You're making these like matches easier. You're already doing it in person. Now it's already doing it in person. Now it's already doing it in person. Now it's being represented online. People are being represented online. People are being represented online. People are finding that. They're coming to church finding that. They're coming to church finding that. They're coming to church pre-loaded, confident, ready, and pre-loaded, confident, ready, and pre-loaded, confident, ready, and probably convinced that this is the probably convinced that this is the probably convinced that this is the right church for them.

right church for them. right church for them. >> Yeah, it's it's amazing. >> Yeah, it's it's amazing. >> Yeah, it's it's amazing. >> Like I I can't overstate like how big of >> Like I I can't overstate like how big of >> Like I I can't overstate like how big of a thing this is. You are responsible for a thing this is. You are responsible for a thing this is. You are responsible for a few things. Have the Google Business a few things. Have the Google Business a few things. Have the Google Business Profile, start creating all of this Profile, start creating all of this Profile, start creating all of this data. Again, if you want us to do it for data. Again, if you want us to do it for data. Again, if you want us to do it for you, you, you, go to makeover.church, we'll give you a go to makeover.church, we'll give you a go to makeover.church, we'll give you a brand new free website. We'll build this brand new free website. We'll build this brand new free website. We'll build this all in. It'll all be structured, and all in. It'll all be structured, and all in. It'll all be structured, and then all you have to do is like keep it then all you have to do is like keep it then all you have to do is like keep it up to date. If it feels like this is too up to date. If it feels like this is too up to date. If it feels like this is too much, the schema, go to that website. much, the schema, go to that website. much, the schema, go to that website. We'll have it linked in the show notes. We'll have it linked in the show notes. We'll have it linked in the show notes. Get the copy and paste code, put it in Get the copy and paste code, put it in Get the copy and paste code, put it in the uh the uh the uh code injection part of your website code injection part of your website code injection part of your website builder, and then that schema is there. builder, and then that schema is there. builder, and then that schema is there. All of these things. All of these things. All of these things. We're not going back to the previous era We're not going back to the previous era We're not going back to the previous era of search. This is just how things are of search. This is just how things are of search. This is just how things are now. now. now. >> One of the most popular ways we've seen >> One of the most popular ways we've seen >> One of the most popular ways we've seen churches start to use posts is actually churches start to use posts is actually churches start to use posts is actually just with the weekly bulletin. just with the weekly bulletin. just with the weekly bulletin. >> Yeah. >> Yeah. >> Yeah. >> Which even if if they didn't accept our >> Which even if if they didn't accept our >> Which even if if they didn't accept our our our principle here that every our our principle here that every our our principle here that every ministry in your church needs a home ministry in your church needs a home ministry in your church needs a home online, if you were just posting the online, if you were just posting the online, if you were just posting the bulletin, bulletin, bulletin, like like like that's not that's not enough, but it's that's not that's not enough, but it's that's not that's not enough, but it's pretty close to enough because if the pretty close to enough because if the pretty close to enough because if the bulletin bulletin bulletin bulletin is like documenting everything bulletin is like documenting everything bulletin is like documenting everything that's going on in your church. Like all that's going on in your church. Like all that's going on in your church. Like all the data's there. the data's there. the data's there. >> Yeah, absolutely. And you don't have to >> Yeah, absolutely. And you don't have to >> Yeah, absolutely. And you don't have to print it, throw up a slide at the print it, throw up a slide at the print it, throw up a slide at the beginning of every service with a QR beginning of every service with a QR beginning of every service with a QR code. Hey, check out what's happening code. Hey, check out what's happening code. Hey, check out what's happening this week at church. It takes you to the this week at church. It takes you to the this week at church. It takes you to the weekly bulletin collection weekly bulletin collection weekly bulletin collection of posts, and then there's a new post of posts, and then there's a new post of posts, and then there's a new post for every single week of the bulletin.

for every single week of the bulletin. for every single week of the bulletin. The LLM could scrape that and be like, The LLM could scrape that and be like, The LLM could scrape that and be like, oh yeah, like I can see like they had oh yeah, like I can see like they had oh yeah, like I can see like they had this event for men's, they had this this event for men's, they had this this event for men's, they had this event for men's. event for men's. event for men's. Game changer. Game changer. Game changer. >> Yeah. >> Yeah. >> Yeah. >> Wow. I don't know. I'm just I'm just like I don't know. I'm just I'm just like hearing your story about the person hearing your story about the person hearing your story about the person coming to church, and then thinking coming to church, and then thinking coming to church, and then thinking about like what we can do on our side of about like what we can do on our side of about like what we can do on our side of things. And so so sometimes you're in things. And so so sometimes you're in things. And so so sometimes you're in the the tech world, and you're like, the the tech world, and you're like, the the tech world, and you're like, man, I'm just like man, I'm just like man, I'm just like beating my head up against the wall. And beating my head up against the wall. And beating my head up against the wall. And then sometimes you have like an then sometimes you have like an then sometimes you have like an opportunity like this and you're like, opportunity like this and you're like, opportunity like this and you're like, oh my goodness. Like I can see what's oh my goodness. Like I can see what's oh my goodness. Like I can see what's possible. I can see the fruit of it on possible. I can see the fruit of it on possible. I can see the fruit of it on the other side and it gets you like the other side and it gets you like the other side and it gets you like really excited. really excited. really excited. >> Well, it's nice also when a conceptual >> Well, it's nice also when a conceptual >> Well, it's nice also when a conceptual idea kind of puts on flesh in whatever idea kind of puts on flesh in whatever idea kind of puts on flesh in whatever way that happens. For the last few way that happens. For the last few way that happens. For the last few months in my church website analytics, months in my church website analytics, months in my church website analytics, you can see, you know, where traffic you can see, you know, where traffic you can see, you know, where traffic comes from on your church website. And comes from on your church website. And comes from on your church website. And I've been noticing that like traffic is I've been noticing that like traffic is I've been noticing that like traffic is coming from chat.openai.com or Claude or coming from chat.openai.com or Claude or coming from chat.openai.com or Claude or and I'm and I'm and I'm I've been struggling to wrap my head I've been struggling to wrap my head I've been struggling to wrap my head around like how to around like how to around like how to Yeah, like how to cater to that. How to Yeah, like how to cater to that. How to Yeah, like how to cater to that. How to Yeah, make changes to my website to to Yeah, make changes to my website to to Yeah, make changes to my website to to adapt and evolve to the AI search um adapt and evolve to the AI search um adapt and evolve to the AI search um kind of world that we're living in now.

kind of world that we're living in now. kind of world that we're living in now. And then when someone comes through the And then when someone comes through the And then when someone comes through the door and tells me their story and puts door and tells me their story and puts door and tells me their story and puts flesh on the idea, it's like, oh, like I flesh on the idea, it's like, oh, like I flesh on the idea, it's like, oh, like I it I can see the picture now. I totally it I can see the picture now. I totally it I can see the picture now. I totally get it. Um and that that affirms kind get it. Um and that that affirms kind get it. Um and that that affirms kind of, you know, what many of us are doing of, you know, what many of us are doing of, you know, what many of us are doing currently at church, but also really currently at church, but also really currently at church, but also really gives us um energy and and vision for gives us um energy and and vision for gives us um energy and and vision for what changes to make and what to do next what changes to make and what to do next what changes to make and what to do next in the digital age that we're currently in the digital age that we're currently in the digital age that we're currently living through. living through. living through. >> Five-step checklist, execute those >> Five-step checklist, execute those >> Five-step checklist, execute those things and let's move into the new era. things and let's move into the new era. things and let's move into the new era. Thank you for your time, your attention, Thank you for your time, your attention, Thank you for your time, your attention, and your trust. We'll talk to you next and your trust. We'll talk to you next and your trust. We'll talk to you next week. Buy one, get one at Dairy Queen. week. Buy one, get one at Dairy Queen. week. Buy one, get one at Dairy Queen. What? What? What? >> And Uber Eats now. >> And Uber Eats now. >> And Uber Eats now. What is the the grams of a dipped cone What is the the grams of a dipped cone What is the the grams of a dipped cone at Dairy Queen? And then I get to eat at Dairy Queen? And then I get to eat at Dairy Queen? And then I get to eat the dipped cone. the dipped cone. the dipped cone. The winner gets to eat the dipped cone.