Your Toughest Church Social Media Questions Answered

today we're giving answers to your today we're giving answers to your toughest Church social media questions toughest Church social media questions toughest Church social media questions and these are the types of questions you and these are the types of questions you and these are the types of questions you likely won't find answers for in search likely won't find answers for in search likely won't find answers for in search engines why well because they're too engines why well because they're too engines why well because they're too specific too obscure or too Niche to the specific too obscure or too Niche to the specific too obscure or too Niche to the church world the kinds of questions that church world the kinds of questions that church world the kinds of questions that leave you uncertain about your approach leave you uncertain about your approach leave you uncertain about your approach to Social and if you're doing it right to Social and if you're doing it right to Social and if you're doing it right at all let's dive at all let's dive at all let's dive in well hey there and welcome to the pro in well hey there and welcome to the pro in well hey there and welcome to the pro Church tool show we're here to help you Church tool show we're here to help you Church tool show we're here to help you and your church navigate the biggest and your church navigate the biggest and your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady sheer your host I'm joined as Brady sheer your host I'm joined as Brady sheer your host I'm joined as always by my co-host we call him father always by my co-host we call him father always by my co-host we call him father F1 it's Alexander Mills hello hello and F1 it's Alexander Mills hello hello and F1 it's Alexander Mills hello hello and today we're answering some of your today we're answering some of your today we're answering some of your toughest questions about social media toughest questions about social media toughest questions about social media just a little house housekeeping before just a little house housekeeping before just a little house housekeeping before we kick that off I want to encourage you we kick that off I want to encourage you we kick that off I want to encourage you to go and watch one of our most recent to go and watch one of our most recent to go and watch one of our most recent YouTube videos it was all about YouTube videos it was all about YouTube videos it was all about disposable camera photography for disposable camera photography for disposable camera photography for churches we went to Australia we visited churches we went to Australia we visited churches we went to Australia we visited a couple of churches in person we handed a couple of churches in person we handed a couple of churches in person we handed them these disposable photo cameras and them these disposable photo cameras and them these disposable photo cameras and said like take photos we're going to said like take photos we're going to said like take photos we're going to make like some cool content out of them make like some cool content out of them make like some cool content out of them and we show you how to do this as a and we show you how to do this as a and we show you how to do this as a church we we don't live near any like church we we don't live near any like church we we don't live near any like good like developing places we actually good like developing places we actually good like developing places we actually like put these cameras in the mail we like put these cameras in the mail we like put these cameras in the mail we sent them off we get the digital scans sent them off we get the digital scans sent them off we get the digital scans back we make content out of it lots and back we make content out of it lots and back we make content out of it lots and lots of fun so go check that out and lots of fun so go check that out and lots of fun so go check that out and we're going to talk a lot about social we're going to talk a lot about social we're going to talk a lot about social media on this episode today if you want media on this episode today if you want media on this episode today if you want to work directly with us head to social to work directly with us head to social to work directly with us head to social sermons.com we have five open spots each sermons.com we have five open spots each sermons.com we have five open spots each month you can book a call with me month you can book a call with me month you can book a call with me directly on that page and we can figure directly on that page and we can figure directly on that page and we can figure out if we're a good fit for one another out if we're a good fit for one another out if we're a good fit for one another Alexander please kick us off with the Alexander please kick us off with the Alexander please kick us off with the first question I will folks writing us first question I will folks writing us first question I will folks writing us all the time with questions about social all the time with questions about social all the time with questions about social media so we kind of cherry-pick some of media so we kind of cherry-pick some of media so we kind of cherry-pick some of the more unique ones for today's show the more unique ones for today's show the more unique ones for today's show this first one's asking about the idea

this first one's asking about the idea this first one's asking about the idea of a banner on an Instagram grid so when of a banner on an Instagram grid so when of a banner on an Instagram grid so when you land on an Instagram brid grid um you land on an Instagram brid grid um you land on an Instagram brid grid um selecting the first three kind of top selecting the first three kind of top selecting the first three kind of top pin posts to look like a cohesive Banner pin posts to look like a cohesive Banner pin posts to look like a cohesive Banner so they ask do you have any tips for a so they ask do you have any tips for a so they ask do you have any tips for a pinned Banner one of my main goals right pinned Banner one of my main goals right pinned Banner one of my main goals right now is to make a banner so that the now is to make a banner so that the now is to make a banner so that the profile page is more welcoming have you profile page is more welcoming have you profile page is more welcoming have you made any of these before one of my made any of these before one of my made any of these before one of my thoughts is that I could make it like a thoughts is that I could make it like a thoughts is that I could make it like a modular Banner making the last Square modular Banner making the last Square modular Banner making the last Square interchangeable so that it can be kept interchangeable so that it can be kept interchangeable so that it can be kept up to date and I can just make a regular up to date and I can just make a regular up to date and I can just make a regular post with a correct background so that post with a correct background so that post with a correct background so that it seamlessly matches the rest of the it seamlessly matches the rest of the it seamlessly matches the rest of the banner wondering whether you have any banner wondering whether you have any banner wondering whether you have any experience or Insight on this yeah experience or Insight on this yeah experience or Insight on this yeah so undisputedly this idea is cool the so undisputedly this idea is cool the so undisputedly this idea is cool the thought of having like three grid so thought of having like three grid so thought of having like three grid so three po side by side at the very top of three po side by side at the very top of three po side by side at the very top of your grid so taking up a full row and your grid so taking up a full row and your grid so taking up a full row and then like the final of the three on the then like the final of the three on the then like the final of the three on the right being interchangeable so that it right being interchangeable so that it right being interchangeable so that it could always you know like yes could always you know like yes could always you know like yes creatively it's a cool idea I just want creatively it's a cool idea I just want creatively it's a cool idea I just want to share some metrics from my own to share some metrics from my own to share some metrics from my own Instagram in the last 30 days my content Instagram in the last 30 days my content Instagram in the last 30 days my content has has has 81,000 views reaching 232,000 81,000 views reaching 232,000 81,000 views reaching 232,000 accounts do you want to guess how many accounts do you want to guess how many accounts do you want to guess how many profile visits that I have not 232,000 profile visits that I have not 232,000 profile visits that I have not 232,000 11,000 okay 11,000 profile views to 11,000 okay 11,000 profile views to 11,000 okay 11,000 profile views to 81,000 content views meaning I have 73 81,000 content views meaning I have 73 81,000 content views meaning I have 73 times more content views than profile times more content views than profile times more content views than profile visits if you're listening and the visits if you're listening and the visits if you're listening and the numbers seem very big to you in the numbers seem very big to you in the numbers seem very big to you in the first don't worry about that think about first don't worry about that think about first don't worry about that think about the multiplier 73 times more content the multiplier 73 times more content the multiplier 73 times more content views than profile views the issue that

views than profile views the issue that views than profile views the issue that I have with churches prioritizing the I have with churches prioritizing the I have with churches prioritizing the Grid or doing this albeit creative Grid or doing this albeit creative Grid or doing this albeit creative expression of a banner that is a expression of a banner that is a expression of a banner that is a compilation of multiple posts is that it compilation of multiple posts is that it compilation of multiple posts is that it prioritizes the part of your page that prioritizes the part of your page that prioritizes the part of your page that is not the main attraction on Instagram is not the main attraction on Instagram is not the main attraction on Instagram and what it does will what it does is it and what it does will what it does is it and what it does will what it does is it invariably means you're going to make invariably means you're going to make invariably means you're going to make make decisions that make decisions that make decisions that prioritize the Integrity of this Banner prioritize the Integrity of this Banner prioritize the Integrity of this Banner Over what is going to be most effective Over what is going to be most effective Over what is going to be most effective on your feed and even if you're able to on your feed and even if you're able to on your feed and even if you're able to thread the needle of creating a post thread the needle of creating a post thread the needle of creating a post that is effective on Feed and effective that is effective on Feed and effective that is effective on Feed and effective on grid you still approached it on grid you still approached it on grid you still approached it creatively and content-wise from the creatively and content-wise from the creatively and content-wise from the position of how can I make this work position of how can I make this work position of how can I make this work with the grid which is a fun cool with the grid which is a fun cool with the grid which is a fun cool creative thing to do but it's focusing creative thing to do but it's focusing creative thing to do but it's focusing on this tiny tiny part and you're on this tiny tiny part and you're on this tiny tiny part and you're neglecting the actual responsibility neglecting the actual responsibility neglecting the actual responsibility that you have on Instagram this is not that you have on Instagram this is not that you have on Instagram this is not the first time we've had this the first time we've had this the first time we've had this conversation conversation conversation this is the first time it's been asked this is the first time it's been asked this is the first time it's been asked in this context about you know those in this context about you know those in this context about you know those three pin post making a banner again three pin post making a banner again three pin post making a banner again really cool creative idea but folks have really cool creative idea but folks have really cool creative idea but folks have been doing Creative Expressions using been doing Creative Expressions using been doing Creative Expressions using the grid for a long time I remember it the grid for a long time I remember it the grid for a long time I remember it was actually one of my first creative was actually one of my first creative was actually one of my first creative projects here like eight years ago when projects here like eight years ago when projects here like eight years ago when making you know 9 by9 or 3x3 so a nine making you know 9 by9 or 3x3 so a nine making you know 9 by9 or 3x3 so a nine image grid on Instagram was actually image grid on Instagram was actually image grid on Instagram was actually like pretty popular um I spent like days like pretty popular um I spent like days like pretty popular um I spent like days worth of work at this real company worth of work at this real company worth of work at this real company making this photo grid of all of our making this photo grid of all of our making this photo grid of all of our camera gear and big drone in the middle camera gear and big drone in the middle camera gear and big drone in the middle we were like measuring pixels like doing we were like measuring pixels like doing we were like measuring pixels like doing this whole thing and that was a fun

this whole thing and that was a fun this whole thing and that was a fun creative project and I was we were creative project and I was we were creative project and I was we were really proud of it but it didn't account really proud of it but it didn't account really proud of it but it didn't account for anything back then and that type of for anything back then and that type of for anything back then and that type of creative work is actually going to creative work is actually going to creative work is actually going to account for Less now in this age of account for Less now in this age of account for Less now in this age of Discovery algorithm um so I hear what Discovery algorithm um so I hear what Discovery algorithm um so I hear what you're saying and I totally agree with you're saying and I totally agree with you're saying and I totally agree with you that you know if you're a creative you that you know if you're a creative you that you know if you're a creative Super Genius you may be able to thread Super Genius you may be able to thread Super Genius you may be able to thread the needle to pull this off but for most the needle to pull this off but for most the needle to pull this off but for most folks creating content that um is is folks creating content that um is is folks creating content that um is is finding itself at the intersection of finding itself at the intersection of finding itself at the intersection of faith and culture is hard enough for faith and culture is hard enough for faith and culture is hard enough for folks on social media that you shouldn't folks on social media that you shouldn't folks on social media that you shouldn't be putting too much effort taking effort be putting too much effort taking effort be putting too much effort taking effort away from that to pull off something away from that to pull off something away from that to pull off something like this yeah and usually what happens like this yeah and usually what happens like this yeah and usually what happens is we see these types of things on like is we see these types of things on like is we see these types of things on like really popular accounts I saw it from a really popular accounts I saw it from a really popular accounts I saw it from a celebrity the other day and and and for celebrity the other day and and and for celebrity the other day and and and for the life of me I can't remember who it the life of me I can't remember who it the life of me I can't remember who it was or why I even searched her up on was or why I even searched her up on was or why I even searched her up on Instagram I remember it was I I can't Instagram I remember it was I I can't Instagram I remember it was I I can't recall but I was looking at um the likes recall but I was looking at um the likes recall but I was looking at um the likes on each of her posts and they were like on each of her posts and they were like on each of her posts and they were like you know just in the insane numbers like you know just in the insane numbers like you know just in the insane numbers like they had like 17 million followers or they had like 17 million followers or they had like 17 million followers or something like that and then at the top something like that and then at the top something like that and then at the top she had creative directed for a for a she had creative directed for a for a she had creative directed for a for a brand and she had made the top a banner brand and she had made the top a banner brand and she had made the top a banner and I went in there and yeah each post and I went in there and yeah each post and I went in there and yeah each post had like you know 60,000 likes but that had like you know 60,000 likes but that had like you know 60,000 likes but that was like down from her normal 4 million was like down from her normal 4 million was like down from her normal 4 million right because like that wasn't what right because like that wasn't what right because like that wasn't what people are looking for and you can see people are looking for and you can see people are looking for and you can see that and be like wow what a good that and be like wow what a good that and be like wow what a good creative expression but like you can creative expression but like you can creative expression but like you can also see like it wasn't effective in also see like it wasn't effective in also see like it wasn't effective in terms of like maximizing reach on the terms of like maximizing reach on the terms of like maximizing reach on the platform and for churches that do not platform and for churches that do not platform and for churches that do not have 18 million followers and do not have 18 million followers and do not have 18 million followers and do not have the luxury to basically like you have the luxury to basically like you have the luxury to basically like you know play creative funest on our social

know play creative funest on our social know play creative funest on our social platforms we have to always prioritize platforms we have to always prioritize platforms we have to always prioritize Mission over method and in this case Mission over method and in this case Mission over method and in this case this fun little method cannot take the this fun little method cannot take the this fun little method cannot take the place of mission and it will invariably place of mission and it will invariably place of mission and it will invariably you will make choices that prioritize you will make choices that prioritize you will make choices that prioritize this over mission that is not what we this over mission that is not what we this over mission that is not what we are called to do okay very quickly bonus are called to do okay very quickly bonus are called to do okay very quickly bonus question what three posts should question what three posts should question what three posts should churches pin to those three uh places on churches pin to those three uh places on churches pin to those three uh places on the grid if they're going to pin the grid if they're going to pin the grid if they're going to pin anything on their Instagram great anything on their Instagram great anything on their Instagram great question you should pin your most question you should pin your most question you should pin your most popular posts because people have voted popular posts because people have voted popular posts because people have voted with their time attention and engagement with their time attention and engagement with their time attention and engagement have said we like this it's the best have said we like this it's the best have said we like this it's the best thing that you do and also by the way thing that you do and also by the way thing that you do and also by the way you don't need to use a fancy Banner you don't need to use a fancy Banner you don't need to use a fancy Banner highlights still exist on Instagram highlights still exist on Instagram highlights still exist on Instagram highlights exist for you to promote highlights exist for you to promote highlights exist for you to promote things if you go to my Instagram you things if you go to my Instagram you things if you go to my Instagram you will see promotions for the pro-church will see promotions for the pro-church will see promotions for the pro-church scholarship that we have and our master scholarship that we have and our master scholarship that we have and our master classes and our products in the classes and our products in the classes and our products in the highlights I'm going to use the highlights I'm going to use the highlights I'm going to use the highlights for that because Instagram highlights for that because Instagram highlights for that because Instagram has created that feature we don't need has created that feature we don't need has created that feature we don't need to invent that feature and misuse the to invent that feature and misuse the to invent that feature and misuse the core feature to use it for that all core feature to use it for that all core feature to use it for that all right next question how do you create right next question how do you create right next question how do you create engagement with followers pardon me with engagement with followers pardon me with engagement with followers pardon me with a new church Instagram page so the great a new church Instagram page so the great a new church Instagram page so the great thing about the era of social that we're thing about the era of social that we're thing about the era of social that we're in right now is that any account of any in right now is that any account of any in right now is that any account of any size can reach any amount of people so size can reach any amount of people so size can reach any amount of people so the question here I would push back on the question here I would push back on the question here I would push back on it's like you don't actually need to do it's like you don't actually need to do it's like you don't actually need to do anything differently as a new account anything differently as a new account anything differently as a new account versus an established account yes the versus an established account yes the versus an established account yes the great thing about a church is unlike a great thing about a church is unlike a great thing about a church is unlike a new brand account that has like zero new brand account that has like zero new brand account that has like zero following like promote it in church and following like promote it in church and following like promote it in church and say like hey like we have a new say like hey like we have a new say like hey like we have a new Instagram account it's important to us Instagram account it's important to us Instagram account it's important to us if you're on Instagram follow us in the if you're on Instagram follow us in the if you're on Instagram follow us in the next 30 days one of you that follows us next 30 days one of you that follows us next 30 days one of you that follows us we're going to give a $25 gift card to we're going to give a $25 gift card to we're going to give a $25 gift card to like the local Mexican restaurant that

like the local Mexican restaurant that like the local Mexican restaurant that everybody loves do that like you know everybody loves do that like you know everybody loves do that like you know that that that's a that's a Timeless that that that's a that's a Timeless that that that's a that's a Timeless strategy of crossplatform promotion strategy of crossplatform promotion strategy of crossplatform promotion where you already have an audience in where you already have an audience in where you already have an audience in real life as a church and you want to real life as a church and you want to real life as a church and you want to reach them on Instagram if you had a reach them on Instagram if you had a reach them on Instagram if you had a Facebook account I would do the same if Facebook account I would do the same if Facebook account I would do the same if you had an email list I would do the you had an email list I would do the you had an email list I would do the same um but aside from that in terms of same um but aside from that in terms of same um but aside from that in terms of reaching audiences on Instagram you will reaching audiences on Instagram you will reaching audiences on Instagram you will not be penalized for being a smaller not be penalized for being a smaller not be penalized for being a smaller account in get Bo of instr has come out account in get Bo of instr has come out account in get Bo of instr has come out and we priori plats Chels and smaller and we priori plats Chels and smaller and we priori plats Chels and smaller accounts we don't want them to feel like accounts we don't want them to feel like accounts we don't want them to feel like they cannot reach new audiences we're they cannot reach new audiences we're they cannot reach new audiences we're going to get to church plants on social going to get to church plants on social going to get to church plants on social in a later question that's when you in a later question that's when you in a later question that's when you would want to have a different approach would want to have a different approach would want to have a different approach to social before you're meeting in to social before you're meeting in to social before you're meeting in person and actually like having Church person and actually like having Church person and actually like having Church like church if you're having Church like like church if you're having Church like like church if you're having Church like church it doesn't matter if you're a big church it doesn't matter if you're a big church it doesn't matter if you're a big account or a small account the approach account or a small account the approach account or a small account the approach Remains the Same and I would point you Remains the Same and I would point you Remains the Same and I would point you to the church social media m class on to the church social media m class on to the church social media m class on our YouTube channel it's an hour it's in our YouTube channel it's an hour it's in our YouTube channel it's an hour it's in depth and it goes through everything depth and it goes through everything depth and it goes through everything that I would recommend that you do we've that I would recommend that you do we've that I would recommend that you do we've been critical about jumping on viral been critical about jumping on viral been critical about jumping on viral trends for the sake of jumping on viral trends for the sake of jumping on viral trends for the sake of jumping on viral Trends sure what do you think about this Trends sure what do you think about this Trends sure what do you think about this circumstance you think it would be an circumstance you think it would be an circumstance you think it would be an opportunity to jump on a viral Trend or opportunity to jump on a viral Trend or opportunity to jump on a viral Trend or two to give yourself a chance to have a two to give yourself a chance to have a two to give yourself a chance to have a you know jump on a train that's already you know jump on a train that's already you know jump on a train that's already moving when you're starting a new moving when you're starting a new moving when you're starting a new Instagram page I mean if that were true Instagram page I mean if that were true Instagram page I mean if that were true I don't think it would change for a new I don't think it would change for a new I don't think it would change for a new page or an existing page like page or an existing page like page or an existing page like as long as the trend intersects with as long as the trend intersects with as long as the trend intersects with your Church's values and makes sense your Church's values and makes sense your Church's values and makes sense absolutely yeah again I I'll use the absolutely yeah again I I'll use the absolutely yeah again I I'll use the example from two summers ago the Wes example from two summers ago the Wes example from two summers ago the Wes Anderson your life Trend yeah do that on

Anderson your life Trend yeah do that on Anderson your life Trend yeah do that on a Sunday morning that's really cool but a Sunday morning that's really cool but a Sunday morning that's really cool but it might be a trend that doesn't fit at it might be a trend that doesn't fit at it might be a trend that doesn't fit at all and I have seen churches try to all and I have seen churches try to all and I have seen churches try to force it and that's when it's like yeah force it and that's when it's like yeah force it and that's when it's like yeah like that's a bit it's it's engagement like that's a bit it's it's engagement like that's a bit it's it's engagement farming a little bit and it feels too farming a little bit and it feels too farming a little bit and it feels too detached from Mission all right next detached from Mission all right next detached from Mission all right next question um for any account of any size question um for any account of any size question um for any account of any size how frequently should you be posting so how frequently should you be posting so how frequently should you be posting so thing to understand about the era of thing to understand about the era of thing to understand about the era of social that we're in right now um and we social that we're in right now um and we social that we're in right now um and we did a recent YouTube video called the did a recent YouTube video called the did a recent YouTube video called the exposing Church social media M another exposing Church social media M another exposing Church social media M another video that we'll plug on our main Brady video that we'll plug on our main Brady video that we'll plug on our main Brady sheerer YouTube channel and we kind of sheerer YouTube channel and we kind of sheerer YouTube channel and we kind of talk through in that about things that talk through in that about things that talk through in that about things that churches misunderstand it's worth churches misunderstand it's worth churches misunderstand it's worth watching that for the context of what watching that for the context of what watching that for the context of what I'm about to say and then also a couple I'm about to say and then also a couple I'm about to say and then also a couple weeks ago we did the church social media weeks ago we did the church social media weeks ago we did the church social media trends for 20125 episode on the podcast trends for 20125 episode on the podcast trends for 20125 episode on the podcast and what was the main Trend in there ah and what was the main Trend in there ah and what was the main Trend in there ah it's pretty much the same yeah it's pretty much the same yeah it's pretty much the same yeah so what that means is like this what I'm so what that means is like this what I'm so what that means is like this what I'm about to describe is not anything new about to describe is not anything new about to describe is not anything new but I still think churches are getting but I still think churches are getting but I still think churches are getting the hang of it you know seven years into the hang of it you know seven years into the hang of it you know seven years into this new era of social where the this new era of social where the this new era of social where the lifespan of a social media post is not lifespan of a social media post is not lifespan of a social media post is not 24 to 48 hours which is how it was in 24 to 48 hours which is how it was in 24 to 48 hours which is how it was in the first 10 years of social which is the first 10 years of social which is the first 10 years of social which is why back then it really mattered if you why back then it really mattered if you why back then it really mattered if you published at 9:38 a.m. because maybe published at 9:38 a.m. because maybe published at 9:38 a.m. because maybe most of your followers were online at most of your followers were online at most of your followers were online at that time and it was critical that you that time and it was critical that you that time and it was critical that you grab their attention if they were on the grab their attention if they were on the grab their attention if they were on the platform nowadays like yeah publish at platform nowadays like yeah publish at platform nowadays like yeah publish at 1:00 a.m. sure when everyone's asleep 1:00 a.m. sure when everyone's asleep 1:00 a.m. sure when everyone's asleep and you're in the Eastern Time Zone and and you're in the Eastern Time Zone and and you're in the Eastern Time Zone and you publish that but if you publish you publish that but if you publish you publish that but if you publish something good people will find it and something good people will find it and something good people will find it and the lifespan of a post could be weeks or the lifespan of a post could be weeks or the lifespan of a post could be weeks or even months honestly yeah and so what

even months honestly yeah and so what even months honestly yeah and so what that means is frequency matters a lot that means is frequency matters a lot that means is frequency matters a lot less because what we're looking for in less because what we're looking for in less because what we're looking for in terms of growing our account are viral terms of growing our account are viral terms of growing our account are viral for me posts viral for me post any piece for me posts viral for me post any piece for me posts viral for me post any piece of content we publish that reaches 10x of content we publish that reaches 10x of content we publish that reaches 10x the audience of a typical post of ours the audience of a typical post of ours the audience of a typical post of ours only 3 to 5% of your posts are going to only 3 to 5% of your posts are going to only 3 to 5% of your posts are going to fall into that category so don't don't fall into that category so don't don't fall into that category so don't don't get it twisted like a viral for me post get it twisted like a viral for me post get it twisted like a viral for me post is not a common thing 3 to 5% of your is not a common thing 3 to 5% of your is not a common thing 3 to 5% of your posts hit that posts hit that posts hit that qualifier of course the more posts you qualifier of course the more posts you qualifier of course the more posts you publish the more itats you have the publish the more itats you have the publish the more itats you have the higher the likelihood that you have a higher the likelihood that you have a higher the likelihood that you have a viral from me post but you can't just viral from me post but you can't just viral from me post but you can't just publish junk so in terms of actual publish junk so in terms of actual publish junk so in terms of actual numbers you can publish as few as two numbers you can publish as few as two numbers you can publish as few as two times per week that will achieve our no times per week that will achieve our no times per week that will achieve our no weeks off demand which is the most weeks off demand which is the most weeks off demand which is the most important singular non-negotiable ass important singular non-negotiable ass important singular non-negotiable ass social you can go all the way up to social you can go all the way up to social you can go all the way up to multiple times a day I've never got multiple times a day I've never got multiple times a day I've never got there I'm right around like five times there I'm right around like five times there I'm right around like five times per week at this point last year I was per week at this point last year I was per week at this point last year I was at four times per week I've got like oh at four times per week I've got like oh at four times per week I've got like oh every year I get a little bit better so every year I get a little bit better so every year I get a little bit better so I'm at like five times per week right I'm at like five times per week right I'm at like five times per week right now maybe your church could get to Seven now maybe your church could get to Seven now maybe your church could get to Seven um I would say for the vast majority of um I would say for the vast majority of um I would say for the vast majority of churches you're in between that two and churches you're in between that two and churches you're in between that two and seven times per week on the platforms seven times per week on the platforms seven times per week on the platforms you care about and that doesn't mean you care about and that doesn't mean you care about and that doesn't mean you're on every single platform you know you're on every single platform you know you're on every single platform you know we're going to have a question later on we're going to have a question later on we're going to have a question later on about Facebook like we're getting to the about Facebook like we're getting to the about Facebook like we're getting to the point where like if a if you're on a point where like if a if you're on a point where like if a if you're on a platform and you're doing everything platform and you're doing everything platform and you're doing everything right and it's just like you're not right and it's just like you're not right and it's just like you're not seeing traction like and you have other seeing traction like and you have other seeing traction like and you have other platforms that are really succeeding platforms that are really succeeding platforms that are really succeeding like I don't know if I want to waste my like I don't know if I want to waste my like I don't know if I want to waste my time on a platform that just like time on a platform that just like time on a platform that just like doesn't want to love me back yeah doesn't want to love me back yeah doesn't want to love me back yeah totally and and we've said it so many totally and and we've said it so many totally and and we've said it so many times on the show um but it's very times on the show um but it's very times on the show um but it's very possible that someone's hearing it for possible that someone's hearing it for possible that someone's hearing it for the first time on this episode or maybe

the first time on this episode or maybe the first time on this episode or maybe actually hearing it for the first time actually hearing it for the first time actually hearing it for the first time on this episode thanks Bishop it's the on this episode thanks Bishop it's the on this episode thanks Bishop it's the no weeks off kind of Axiom that is that no weeks off kind of Axiom that is that no weeks off kind of Axiom that is that is the the key is the the key is the the key to success algorithmic success on social to success algorithmic success on social to success algorithmic success on social the way it is right now in this the way it is right now in this the way it is right now in this discovery era and that should be an discovery era and that should be an discovery era and that should be an encouraging word for churches to here encouraging word for churches to here encouraging word for churches to here that you don't have to post every day in that you don't have to post every day in that you don't have to post every day in fact you probably shouldn't post every fact you probably shouldn't post every fact you probably shouldn't post every day but as long as you're posting at day but as long as you're posting at day but as long as you're posting at least twice a week which for a lot of least twice a week which for a lot of least twice a week which for a lot of churches because we are are posting on churches because we are are posting on churches because we are are posting on on the back of this major piece of on the back of this major piece of on the back of this major piece of content that we're not responsible for content that we're not responsible for content that we're not responsible for creating or most of us aren't creating or most of us aren't creating or most of us aren't responsible of creating uh a sermon is responsible of creating uh a sermon is responsible of creating uh a sermon is getting preached in your church likely getting preached in your church likely getting preached in your church likely every week that's a huge pie piece of every week that's a huge pie piece of every week that's a huge pie piece of content that you can chop up and content that you can chop up and content that you can chop up and repurpose because churches have that repurpose because churches have that repurpose because churches have that every week every week every week generally two posts a week is is not generally two posts a week is is not generally two posts a week is is not that big of an ask and you can post as that big of an ask and you can post as that big of an ask and you can post as many times as you want as long as the many times as you want as long as the many times as you want as long as the the quality is high but the no weeks off the quality is high but the no weeks off the quality is high but the no weeks off thing should be really encouraging to thing should be really encouraging to thing should be really encouraging to churches to hear that that's that's a churches to hear that that's that's a churches to hear that that's that's a sustainable pace for just about I Pastor sustainable pace for just about I Pastor sustainable pace for just about I Pastor a small Church like you know like a tiny a small Church like you know like a tiny a small Church like you know like a tiny little church here in Niagara and so I little church here in Niagara and so I little church here in Niagara and so I know the the the feeling of the pressure know the the the feeling of the pressure know the the the feeling of the pressure of like I've got to post something on of like I've got to post something on of like I've got to post something on social like but but no no weeks off not social like but but no no weeks off not social like but but no no weeks off not no days off no weeks off should be no days off no weeks off should be no days off no weeks off should be encouraging to just about everyone encouraging to just about everyone encouraging to just about everyone listening um and it's a path to success listening um and it's a path to success listening um and it's a path to success um in this era of social um in this era of social um in this era of social media okay you mentioned the church media okay you mentioned the church media okay you mentioned the church plant so this question comes in uh we're plant so this question comes in uh we're plant so this question comes in uh we're planting a church starting in April what planting a church starting in April what planting a church starting in April what do you think we should be doing right do you think we should be doing right do you think we should be doing right now so there are a few archetypes of

now so there are a few archetypes of now so there are a few archetypes of social media content that just always social media content that just always social media content that just always win and always work and one of these win and always work and one of these win and always work and one of these Shire archetypes is like we're building Shire archetypes is like we're building Shire archetypes is like we're building something new and launching it yes we're something new and launching it yes we're something new and launching it yes we're going to take you behind the scenes of going to take you behind the scenes of going to take you behind the scenes of that so an that so an that so an example someone like is building a house example someone like is building a house example someone like is building a house like well we building my dream home and like well we building my dream home and like well we building my dream home and every month I give you an update on what every month I give you an update on what every month I give you an update on what we've built so far yeah like I can't we've built so far yeah like I can't we've built so far yeah like I can't literally cannot stop watching Always literally cannot stop watching Always literally cannot stop watching Always Wins when we were doing our church Wins when we were doing our church Wins when we were doing our church building every time we'd publish about building every time we'd publish about building every time we'd publish about like hey here's an update on the church like hey here's an update on the church like hey here's an update on the church the building oh yeah High performer the building oh yeah High performer the building oh yeah High performer every single time so as a church plant every single time so as a church plant every single time so as a church plant you often feel like we don't have live you often feel like we don't have live you often feel like we don't have live Services we don't have live sermons we Services we don't have live sermons we Services we don't have live sermons we are at a disadvantage on the contrary are at a disadvantage on the contrary are at a disadvantage on the contrary you have something that very few you have something that very few you have something that very few churches have unless they're in the mid churches have unless they're in the mid churches have unless they're in the mid middle of a building middle of a building middle of a building is you launching new let's take you is you launching new let's take you is you launching new let's take you behind the scenes so this could be asle behind the scenes so this could be asle behind the scenes so this could be asle as oh you know those people that stand as oh you know those people that stand as oh you know those people that stand outside some churches with signs that go outside some churches with signs that go outside some churches with signs that go like we love you welcome to church like we love you welcome to church like we love you welcome to church parking lot this way oh today we got our parking lot this way oh today we got our parking lot this way oh today we got our signs we're like opening up the box cuz signs we're like opening up the box cuz signs we're like opening up the box cuz the signs got delivered or we're picking the signs got delivered or we're picking the signs got delivered or we're picking up the printed signs like and you just up the printed signs like and you just up the printed signs like and you just do a quick reel of that like now you're do a quick reel of that like now you're do a quick reel of that like now you're bringing me into the story of the launch bringing me into the story of the launch bringing me into the story of the launch which makes me more aware of the launch which makes me more aware of the launch which makes me more aware of the launch which makes me that much more likely to which makes me that much more likely to which makes me that much more likely to participate when the launch actually participate when the launch actually participate when the launch actually happens take us behind the scen me yes happens take us behind the scen me yes happens take us behind the scen me yes you don't have sermon content this is you don't have sermon content this is you don't have sermon content this is the same with churches that are like we the same with churches that are like we the same with churches that are like we don't have the resources of businesses don't have the resources of businesses don't have the resources of businesses like right but like no business has like right but like no business has like right but like no business has their senior leader creating an entire their senior leader creating an entire their senior leader creating an entire message every single week that you can message every single week that you can message every single week that you can repurpose you have a huge Advantage repurpose you have a huge Advantage repurpose you have a huge Advantage Church Plant huge Advantage lean into Church Plant huge Advantage lean into Church Plant huge Advantage lean into that soon that'll be gone and soon

that soon that'll be gone and soon that soon that'll be gone and soon you'll be like every other Church you'll be like every other Church you'll be like every other Church repurposing sermon content so that repurposing sermon content so that repurposing sermon content so that season will come the season you're in season will come the season you're in season will come the season you're in right now is so special we did that right now is so special we did that right now is so special we did that strategy uh when we were building our strategy uh when we were building our strategy uh when we were building our our coffee trailer we built this mobile our coffee trailer we built this mobile our coffee trailer we built this mobile Cafe and we were having a built so I Cafe and we were having a built so I Cafe and we were having a built so I would just document the process and would just document the process and would just document the process and share it with our Instagram followers share it with our Instagram followers share it with our Instagram followers and similarly to a church plant what's and similarly to a church plant what's and similarly to a church plant what's so great about that is sure the post so great about that is sure the post so great about that is sure the post generally perform well which is good but generally perform well which is good but generally perform well which is good but that's not the goal is for the post to that's not the goal is for the post to that's not the goal is for the post to go off the goal is for people to take go off the goal is for people to take go off the goal is for people to take the next step and when it comes to a the next step and when it comes to a the next step and when it comes to a coffee trailer where you're eventually coffee trailer where you're eventually coffee trailer where you're eventually going to be able to come and buy coffee going to be able to come and buy coffee going to be able to come and buy coffee or when it comes to a church plant when or when it comes to a church plant when or when it comes to a church plant when you're going to eventually be able to you're going to eventually be able to you're going to eventually be able to come and worship when folks get invested come and worship when folks get invested come and worship when folks get invested in the journey for of something like in the journey for of something like in the journey for of something like that when it's done they want to be able that when it's done they want to be able that when it's done they want to be able to experience what they were invested in to experience what they were invested in to experience what they were invested in the whole time and so for us it was like the whole time and so for us it was like the whole time and so for us it was like yeah we we've watched you build this cof yeah we we've watched you build this cof yeah we we've watched you build this cof trailer I want to come and it I want to trailer I want to come and it I want to trailer I want to come and it I want to like I want to see the actual scale of like I want to see the actual scale of like I want to see the actual scale of it I want to I want to taste your coffee it I want to I want to taste your coffee it I want to I want to taste your coffee and the same thing for this church plan and the same thing for this church plan and the same thing for this church plan it's like you've hooked me into the it's like you've hooked me into the it's like you've hooked me into the journey which is great I've enjoyed it journey which is great I've enjoyed it journey which is great I've enjoyed it but now I want to see it in real life but now I want to see it in real life but now I want to see it in real life and so that could really translate into and so that could really translate into and so that could really translate into quite a few folks coming to visit uh for quite a few folks coming to visit uh for quite a few folks coming to visit uh for your first Sunday in April uh also if your first Sunday in April uh also if your first Sunday in April uh also if you're not a church plant and you're you're not a church plant and you're you're not a church plant and you're listening this can work for listening this can work for listening this can work for any church uh Alex this year launched any church uh Alex this year launched any church uh Alex this year launched like his beehive Ministry like his beehive Ministry like his beehive Ministry yes okay 30 seconds on what it actually yes okay 30 seconds on what it actually yes okay 30 seconds on what it actually was we have have a big uh plot of vacant was we have have a big uh plot of vacant was we have have a big uh plot of vacant land on our property we didn't want to land on our property we didn't want to land on our property we didn't want to develop it we wanted it to be a develop it we wanted it to be a develop it we wanted it to be a protected nature so we got involved with protected nature so we got involved with protected nature so we got involved with a local um um beekeeper and asked said a local um um beekeeper and asked said a local um um beekeeper and asked said hey do you want to bring some of your hey do you want to bring some of your hey do you want to bring some of your bees to our property he's like bees to our property he's like bees to our property he's like absolutely I'd love to so we documented

absolutely I'd love to so we documented absolutely I'd love to so we documented the Journey of documented the journey the Journey of documented the journey the Journey of documented the journey yeah of him bringing his beehives to the yeah of him bringing his beehives to the yeah of him bringing his beehives to the church property and it remained some of church property and it remained some of church property and it remained some of our best performing social content so our best performing social content so our best performing social content so what you're about to say is churches are what you're about to say is churches are what you're about to say is churches are you're doing stuff all the time whether you're doing stuff all the time whether you're doing stuff all the time whether it's prepping for the Christmas service it's prepping for the Christmas service it's prepping for the Christmas service that we just left in the past or that we just left in the past or that we just left in the past or Easter's looking forward or you're doing Easter's looking forward or you're doing Easter's looking forward or you're doing a building project or you're painting a building project or you're painting a building project or you're painting the kids' rooms or you got beehives or the kids' rooms or you got beehives or the kids' rooms or you got beehives or literally whatever you for us last literally whatever you for us last literally whatever you for us last summer it was uh picnic tables we were summer it was uh picnic tables we were summer it was uh picnic tables we were raising money to buy picnic tables then raising money to buy picnic tables then raising money to buy picnic tables then we were putting the picnic tables we were putting the picnic tables we were putting the picnic tables together then we were finally having together then we were finally having together then we were finally having Church picnics it's like churches are Church picnics it's like churches are Church picnics it's like churches are doing this stuff all the time so that doing this stuff all the time so that doing this stuff all the time so that behind the scenes look into what you're behind the scenes look into what you're behind the scenes look into what you're doing can really is not just going to be doing can really is not just going to be doing can really is not just going to be good performing social content which it good performing social content which it good performing social content which it will be but it's going to translate very will be but it's going to translate very will be but it's going to translate very likely into more next steps likely into more next steps likely into more next steps 100% um I just lost note but I am back 100% um I just lost note but I am back 100% um I just lost note but I am back in a big way in the good place um who in a big way in the good place um who in a big way in the good place um who should be in front of the camera should be in front of the camera should be in front of the camera staff-wise one of our social media staff-wise one of our social media staff-wise one of our social media principles is congruency so what are you principles is congruency so what are you principles is congruency so what are you doing in person how does that inform doing in person how does that inform doing in person how does that inform what happens online who's on St stage what happens online who's on St stage what happens online who's on St stage the most at church right that's who the most at church right that's who the most at church right that's who should be on stage the most online should be on stage the most online should be on stage the most online congruency now if you want to go in a congruency now if you want to go in a congruency now if you want to go in a completely different direction for a completely different direction for a completely different direction for a purpose and you're like yeah we're going purpose and you're like yeah we're going purpose and you're like yeah we're going to have an actual person who's the face to have an actual person who's the face to have an actual person who's the face of our online um and yeah like they're of our online um and yeah like they're of our online um and yeah like they're not the pastor um they're not the not the pastor um they're not the not the pastor um they're not the leadership team and you're intentionally leadership team and you're intentionally leadership team and you're intentionally doing that because of bandwidth because doing that because of bandwidth because doing that because of bandwidth because of passion because of skill set sure but of passion because of skill set sure but of passion because of skill set sure but generally speaking it's just about generally speaking it's just about generally speaking it's just about congruency we don't need to over congruency we don't need to over congruency we don't need to over complicate this the person on stage at complicate this the person on stage at complicate this the person on stage at church is likely the person that's most church is likely the person that's most church is likely the person that's most on stage on the platform and so if on stage on the platform and so if on stage on the platform and so if you're repurposing sermon content and you're repurposing sermon content and you're repurposing sermon content and you're publishing two sermon reels a

you're publishing two sermon reels a you're publishing two sermon reels a week which is our recommendation you week which is our recommendation you week which is our recommendation you wouldn't want to go too much more than wouldn't want to go too much more than wouldn't want to go too much more than that if you want to go one that's fine that if you want to go one that's fine that if you want to go one that's fine too they're that ptor and the person on too they're that ptor and the person on too they're that ptor and the person on stage is going to be platformed on your stage is going to be platformed on your stage is going to be platformed on your social platforms so that congruency is social platforms so that congruency is social platforms so that congruency is there built in there built in there built in so it's pretty cut and dry in that in so it's pretty cut and dry in that in so it's pretty cut and dry in that in that sense if you're not doing sermon that sense if you're not doing sermon that sense if you're not doing sermon Clips like our church is not if because Clips like our church is not if because Clips like our church is not if because we don't record our services what do you we don't record our services what do you we don't record our services what do you say to the social media manager who's say to the social media manager who's say to the social media manager who's like okay but my senior leader says like okay but my senior leader says like okay but my senior leader says they're not comfortable on camera I mean they're not comfortable on camera I mean they're not comfortable on camera I mean they're comfortable on stage right so I they're comfortable on stage right so I they're comfortable on stage right so I would say it's not about Comfort it's would say it's not about Comfort it's would say it's not about Comfort it's about Mission and objective so in all about Mission and objective so in all about Mission and objective so in all things we approach it from our values things we approach it from our values things we approach it from our values right like you and I do everything uh right like you and I do everything uh right like you and I do everything uh some things every day as parents and as some things every day as parents and as some things every day as parents and as uh husbands and and and that are not our uh husbands and and and that are not our uh husbands and and and that are not our preference or our comfort sure but we do preference or our comfort sure but we do preference or our comfort sure but we do them because of our values and we them because of our values and we them because of our values and we actually get joy in those things over actually get joy in those things over actually get joy in those things over time um even when they're uncomfortable time um even when they're uncomfortable time um even when they're uncomfortable at first because of our values and at first because of our values and at first because of our values and because of like our love for people so because of like our love for people so because of like our love for people so if you love your church and this is the if you love your church and this is the if you love your church and this is the value that you have and the mission that value that you have and the mission that value that you have and the mission that you have then this is the expression of you have then this is the expression of you have then this is the expression of the mission I'm not comfortable I don't the mission I'm not comfortable I don't the mission I'm not comfortable I don't have that skill set okay but like you have that skill set okay but like you have that skill set okay but like you will in like 30 days and also nobody has will in like 30 days and also nobody has will in like 30 days and also nobody has that skill set or has comfort with any that skill set or has comfort with any that skill set or has comfort with any new skill ever so none of those reasons new skill ever so none of those reasons new skill ever so none of those reasons to me are very good that does not to me are very good that does not to me are very good that does not dismiss at all the power dynamic between dismiss at all the power dynamic between dismiss at all the power dynamic between you as a person who's under that Pastor you as a person who's under that Pastor you as a person who's under that Pastor well actually I don't care I get that well actually I don't care I get that well actually I don't care I get that which is why tactfully you always want which is why tactfully you always want which is why tactfully you always want to approach things from a mission to approach things from a mission to approach things from a mission standpoint and so if you approach it in standpoint and so if you approach it in standpoint and so if you approach it in that way and you describe it that way at that way and you describe it that way at that way and you describe it that way at the very least you've done your job and the very least you've done your job and the very least you've done your job and presented it in a hey this is the way of

presented it in a hey this is the way of presented it in a hey this is the way of being faithful to the mission if we're being faithful to the mission if we're being faithful to the mission if we're going to go in a different way we have going to go in a different way we have going to go in a different way we have to then explain how this other option is to then explain how this other option is to then explain how this other option is equally if not more so faithful to the equally if not more so faithful to the equally if not more so faithful to the vision or why we're just saying we're vision or why we're just saying we're vision or why we're just saying we're not going to do it this way yeah that's not going to do it this way yeah that's not going to do it this way yeah that's super helpful all right moving on why super helpful all right moving on why super helpful all right moving on why has our Facebook engagement drastically has our Facebook engagement drastically has our Facebook engagement drastically dropped our staff rarely even sees post dropped our staff rarely even sees post dropped our staff rarely even sees post until I text them to go directly to our until I text them to go directly to our until I text them to go directly to our page and look for them our engagement page and look for them our engagement page and look for them our engagement was great and then very quickly slowed was great and then very quickly slowed was great and then very quickly slowed down frankly I don't know what's down frankly I don't know what's down frankly I don't know what's happening on happening on happening on Facebook I noticed I didn't pick up on Facebook I noticed I didn't pick up on Facebook I noticed I didn't pick up on this until months after that I kind of this until months after that I kind of this until months after that I kind of just stopped publishing on Facebook last just stopped publishing on Facebook last just stopped publishing on Facebook last year um we have 30,000 followers on year um we have 30,000 followers on year um we have 30,000 followers on Facebook um for PR Church tools and I Facebook um for PR Church tools and I Facebook um for PR Church tools and I just like stopped publishing because just like stopped publishing because just like stopped publishing because like the reals there didn't perform as like the reals there didn't perform as like the reals there didn't perform as well on our real as our reals on well on our real as our reals on well on our real as our reals on Instagram which is owned by meta and you Instagram which is owned by meta and you Instagram which is owned by meta and you can turn on the feature of allow can turn on the feature of allow can turn on the feature of allow Facebook to recommend when you publish Facebook to recommend when you publish Facebook to recommend when you publish on Instagram so I was like okay basis on Instagram so I was like okay basis on Instagram so I was like okay basis covered there I can't post carousels on covered there I can't post carousels on covered there I can't post carousels on Facebook is a big part of your Social Facebook is a big part of your Social Facebook is a big part of your Social strategy so what am I using Facebook for strategy so what am I using Facebook for strategy so what am I using Facebook for what am I publishing for the Facebook what am I publishing for the Facebook what am I publishing for the Facebook group yeah we have Facebook group for group yeah we have Facebook group for group yeah we have Facebook group for nucleus insiders for those that use our nucleus insiders for those that use our nucleus insiders for those that use our platform that's what I use Facebook for platform that's what I use Facebook for platform that's what I use Facebook for I don't even know whose content I'm I don't even know whose content I'm I don't even know whose content I'm seeing on Facebook it's not people I seeing on Facebook it's not people I seeing on Facebook it's not people I care about evened never Facebook because having evened never Facebook because having reasons and so this could just be my reasons and so this could just be my reasons and so this could just be my experience but what we have known for experience but what we have known for experience but what we have known for years cly the experience of people our years cly the experience of people our years cly the experience of people our age I think exactly and Facebook's age I think exactly and Facebook's age I think exactly and Facebook's growth has like dramatically slowed they growth has like dramatically slowed they growth has like dramatically slowed they don't really care because they have don't really care because they have don't really care because they have Instagram which is like on top and they

Instagram which is like on top and they Instagram which is like on top and they have WhatsApp and so like they've made have WhatsApp and so like they've made have WhatsApp and so like they've made Acquisitions that for them are you know Acquisitions that for them are you know Acquisitions that for them are you know massive um you know Zuckerberg announced massive um you know Zuckerberg announced massive um you know Zuckerberg announced recently that they're like loosening on recently that they're like loosening on recently that they're like loosening on certain types of speech that they had certain types of speech that they had certain types of speech that they had cracked down on I would not suggest that cracked down on I would not suggest that cracked down on I would not suggest that this is the underlying thing but like this is the underlying thing but like this is the underlying thing but like maybe your church was not getting as maybe your church was not getting as maybe your church was not getting as much distribution because you were in much distribution because you were in much distribution because you were in like the religion category so like maybe like the religion category so like maybe like the religion category so like maybe you tried again like but I think just you tried again like but I think just you tried again like but I think just broader Facebook's just like not it broader Facebook's just like not it broader Facebook's just like not it anymore um Instagram still exists and is anymore um Instagram still exists and is anymore um Instagram still exists and is massive and Discovery there is huge our massive and Discovery there is huge our massive and Discovery there is huge our Instagram account grew 48% in 2024 and Instagram account grew 48% in 2024 and Instagram account grew 48% in 2024 and we started with 990,000 followers so we we started with 990,000 followers so we we started with 990,000 followers so we were an established account yeah mature were an established account yeah mature were an established account yeah mature account of 10 years years and we grew account of 10 years years and we grew account of 10 years years and we grew 50% because of how great discovery is 50% because of how great discovery is 50% because of how great discovery is there right now we have 150k on YouTube there right now we have 150k on YouTube there right now we have 150k on YouTube and we only grew I think 9% there um we and we only grew I think 9% there um we and we only grew I think 9% there um we didn't publish as much because YouTube didn't publish as much because YouTube didn't publish as much because YouTube videos are a lot more involved the this videos are a lot more involved the this videos are a lot more involved the this channel the Pro Tools show channel grew channel the Pro Tools show channel grew channel the Pro Tools show channel grew like 5x but like from 1K to 5K so like like 5x but like from 1K to 5K so like like 5x but like from 1K to 5K so like that's not comparable because it was not that's not comparable because it was not that's not comparable because it was not as mature of a channel so I wouldn't as mature of a channel so I wouldn't as mature of a channel so I wouldn't sweat too much on Facebook but groups sweat too much on Facebook but groups sweat too much on Facebook but groups groups still groups can still be good groups still groups can still be good groups still groups can still be good absolutely all right last question for absolutely all right last question for absolutely all right last question for today's show what do we do with bad today's show what do we do with bad today's show what do we do with bad comments on our Church's Instagram page comments on our Church's Instagram page comments on our Church's Instagram page you delete you delete you delete them we'll talk to you next week them we'll talk to you next week them we'll talk to you next week previous era of social bad comments came previous era of social bad comments came previous era of social bad comments came in they were probably one degree of in they were probably one degree of in they were probably one degree of separation to your church so if you separation to your church so if you separation to your church so if you deleted that comment if if you hid that deleted that comment if if you hid that deleted that comment if if you hid that comment then someone could be upset like

comment then someone could be upset like comment then someone could be upset like oh my uncle saw something on our church oh my uncle saw something on our church oh my uncle saw something on our church then you said my comment was deleted is then you said my comment was deleted is then you said my comment was deleted is that true like he doesn't come to our that true like he doesn't come to our that true like he doesn't come to our church but in the discovery era you are church but in the discovery era you are church but in the discovery era you are connecting your church to people that connecting your church to people that connecting your church to people that are far from you physically that are far are far from you physically that are far are far from you physically that are far from you worldview wise and so what from you worldview wise and so what from you worldview wise and so what happens is vulgar comments come in happens is vulgar comments come in happens is vulgar comments come in vulgarity is where I draw the line vulgarity is where I draw the line vulgarity is where I draw the line vulgarity does not necessarily just mean vulgarity does not necessarily just mean vulgarity does not necessarily just mean four-letter words vulgarity is like we four-letter words vulgarity is like we four-letter words vulgarity is like we know it when we see it if the comment is know it when we see it if the comment is know it when we see it if the comment is vulgar I delete it simple as that vulgar I delete it simple as that vulgar I delete it simple as that there's nothing to gain by like well there's nothing to gain by like well there's nothing to gain by like well engagement it's like no like what we do engagement it's like no like what we do engagement it's like no like what we do with behavior is we watch something we with behavior is we watch something we with behavior is we watch something we go straight to the comments so people go straight to the comments so people go straight to the comments so people are going straight to the comments and are going straight to the comments and are going straight to the comments and they're seeing vulgarity it one looks they're seeing vulgarity it one looks they're seeing vulgarity it one looks bad on you because it's like oh people bad on you because it's like oh people bad on you because it's like oh people disagree with this maybe I should disagree with this maybe I should disagree with this maybe I should disagree with this and two it's just not disagree with this and two it's just not disagree with this and two it's just not a good experience for people that like a good experience for people that like a good experience for people that like let's say you love Jesus and you're like let's say you love Jesus and you're like let's say you love Jesus and you're like oh what are people saying oh my God yeah oh what are people saying oh my God yeah oh what are people saying oh my God yeah I don't want to see that and so I I just I don't want to see that and so I I just I don't want to see that and so I I just delete those comments you the question delete those comments you the question delete those comments you the question was bad comments um comments that are was bad comments um comments that are was bad comments um comments that are critical comments that are pushing back critical comments that are pushing back critical comments that are pushing back on the big idea those come in all the on the big idea those come in all the on the big idea those come in all the time for me and I I don't know if that's time for me and I I don't know if that's time for me and I I don't know if that's what this person is referencing as bad what this person is referencing as bad what this person is referencing as bad comments I like to respond to those comments I like to respond to those comments I like to respond to those comments I like to sometimes pin a comments I like to sometimes pin a comments I like to sometimes pin a critical comment because maybe they're critical comment because maybe they're critical comment because maybe they're asking a question that the real or the asking a question that the real or the asking a question that the real or the post in in question didn't fully answer post in in question didn't fully answer post in in question didn't fully answer especially if it's one of your viral for especially if it's one of your viral for especially if it's one of your viral for me posts and this gives me an this G me me posts and this gives me an this G me me posts and this gives me an this G me an opportunity to like provide more an opportunity to like provide more an opportunity to like provide more clarity or more context that was missing clarity or more context that was missing clarity or more context that was missing from the post that's great but vulgarity from the post that's great but vulgarity from the post that's great but vulgarity nah it's just not worth it there you go nah it's just not worth it there you go nah it's just not worth it there you go and you're worth it pro chice listener and you're worth it pro chice listener and you're worth it pro chice listener thank you so much for your time thank you so much for your time thank you so much for your time attention and Trust we'll talk to you attention and Trust we'll talk to you attention and Trust we'll talk to you next Wednesday I know enough to know

next Wednesday I know enough to know next Wednesday I know enough to know that you can call me that you can call me that you can call me that yeah I don't know everything I that yeah I don't know everything I that yeah I don't know everything I don't I don't know everything either don't I don't know everything either don't I don't know everything either what I do know is like oh I know that what I do know is like oh I know that what I do know is like oh I know that kind of scares me yeah don't put that