The Ultimate Guide To Social Media Metrics For Churches

how do you know if your church is doing how do you know if your church is doing well on social media is there a well on social media is there a well on social media is there a universal rule for how many likes or universal rule for how many likes or universal rule for how many likes or comments a church of a certain size comments a church of a certain size comments a church of a certain size should be getting the answer is probably should be getting the answer is probably should be getting the answer is probably not what you're expecting but there is a not what you're expecting but there is a not what you're expecting but there is a way that every church can analyze what way that every church can analyze what way that every church can analyze what they're doing on social media this is they're doing on social media this is they're doing on social media this is The Ultimate Guide to social media The Ultimate Guide to social media The Ultimate Guide to social media metrics for metrics for metrics for churches churches churches well hey there and welcome to the pro well hey there and welcome to the pro well hey there and welcome to the pro Church tool show we're here to help you Church tool show we're here to help you Church tool show we're here to help you in your church navigate the biggest in your church navigate the biggest in your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady sheerer your host I'm joined as Brady sheerer your host I'm joined as Brady sheerer your host I'm joined as always by my co host we call him Bishop always by my co host we call him Bishop always by my co host we call him Bishop Back Country it's Alexander Mills hello Back Country it's Alexander Mills hello Back Country it's Alexander Mills hello hello and today it's everyone's favorite hello and today it's everyone's favorite hello and today it's everyone's favorite show format it's bro Church tools we're show format it's bro Church tools we're show format it's bro Church tools we're open we say that because people people open we say that because people people open we say that because people people say that people tell us is it also our say that people tell us is it also our say that people tell us is it also our favorite who's to say but you say that favorite who's to say but you say that favorite who's to say but you say that this is your favorite show format we're this is your favorite show format we're this is your favorite show format we're opening the mailbag answering questions opening the mailbag answering questions opening the mailbag answering questions before we get to the first question we before we get to the first question we before we get to the first question we want to mention that portraits by social want to mention that portraits by social want to mention that portraits by social sermons our brand new product is open sermons our brand new product is open sermons our brand new product is open forign enrollment and registration you forign enrollment and registration you forign enrollment and registration you go to social sermons.com go to social sermons.com go to social sermons.com portraits uh or click the banner on portraits uh or click the banner on portraits uh or click the banner on social sermons.com uh enrollment is for social sermons.com uh enrollment is for social sermons.com uh enrollment is for a limited time and we are launching um a limited time and we are launching um a limited time and we are launching um as we want to do with a discount you as we want to do with a discount you as we want to do with a discount you keep the discount as long as you stay keep the discount as long as you stay keep the discount as long as you stay subscribed what is portraits by social subscribed what is portraits by social subscribed what is portraits by social sermons it is custom social media sermons it is custom social media sermons it is custom social media content made for your church from content made for your church from content made for your church from in-person photo shoots we send a person in-person photo shoots we send a person in-person photo shoots we send a person a photographer a professional to your a photographer a professional to your a photographer a professional to your church every 90 days we then develop church every 90 days we then develop church every 90 days we then develop those photos into custom social media

those photos into custom social media those photos into custom social media content for your church delivered on the content for your church delivered on the content for your church delivered on the first of the month you get eight new first of the month you get eight new first of the month you get eight new portraits every single month we call portraits every single month we call portraits every single month we call these portraits because they are these portraits because they are these portraits because they are portraits of your actual Church the portraits of your actual Church the portraits of your actual Church the people in your church the life of your people in your church the life of your people in your church the life of your church the humanity of your church and church the humanity of your church and church the humanity of your church and the likeness of Jesus in the people uh the likeness of Jesus in the people uh the likeness of Jesus in the people uh and the lifeblood of your church unlike and the lifeblood of your church unlike and the lifeblood of your church unlike anything that we've ever done before you anything that we've ever done before you anything that we've ever done before you do not need to social sermon do not need to social sermon do not need to social sermon subscription to sign up for portraits by subscription to sign up for portraits by subscription to sign up for portraits by social sermons uh but we encourage you social sermons uh but we encourage you social sermons uh but we encourage you to check it out and and explore that to check it out and and explore that to check it out and and explore that lifetime discount that you can only get lifetime discount that you can only get lifetime discount that you can only get during this first week of the launch uh during this first week of the launch uh during this first week of the launch uh the launch closes next Tuesday which is the launch closes next Tuesday which is the launch closes next Tuesday which is January the 23rd uh So based on this January the 23rd uh So based on this January the 23rd uh So based on this published date uh six more days until we published date uh six more days until we published date uh six more days until we close close it all down um and if you're close close it all down um and if you're close close it all down um and if you're like well what do these posts actually like well what do these posts actually like well what do these posts actually look like uh we did a pilot project with look like uh we did a pilot project with look like uh we did a pilot project with a couple of churches you can go see real a couple of churches you can go see real a couple of churches you can go see real examples every month gets delivered to examples every month gets delivered to examples every month gets delivered to you in this portal uh and you get all of you in this portal uh and you get all of you in this portal uh and you get all of your photos so you can use those in your photos so you can use those in your photos so you can use those in other creative applications as well and other creative applications as well and other creative applications as well and understated value of this service you understated value of this service you understated value of this service you also get all the photos from the photo also get all the photos from the photo also get all the photos from the photo shoot yeah so you can recycle your shoot yeah so you can recycle your shoot yeah so you can recycle your photos on your website every 90 days you photos on your website every 90 days you photos on your website every 90 days you can make your own social post out of can make your own social post out of can make your own social post out of them Facebook uh header images literally them Facebook uh header images literally them Facebook uh header images literally whatever you want to use photos for whatever you want to use photos for whatever you want to use photos for you're getting a whole photo shoots you're getting a whole photo shoots you're getting a whole photo shoots worth of photos every 90 days for your worth of photos every 90 days for your worth of photos every 90 days for your church yeah the cost of just the photo church yeah the cost of just the photo church yeah the cost of just the photo shoot four photo shoots in a year would shoot four photo shoots in a year would shoot four photo shoots in a year would easily equal the cost of this service or easily equal the cost of this service or easily equal the cost of this service or exceed it and how often do we hear from exceed it and how often do we hear from exceed it and how often do we hear from churches yeah Brady Alex I hear you I

churches yeah Brady Alex I hear you I churches yeah Brady Alex I hear you I want to do I want my website to look want to do I want my website to look want to do I want my website to look like this but I just don't have any good like this but I just don't have any good like this but I just don't have any good photos of my church I don't have a photos of my church I don't have a photos of my church I don't have a photographer I don't have I know I've photographer I don't have I know I've photographer I don't have I know I've got the cool I got the iPhone 15 I got got the cool I got the iPhone 15 I got got the cool I got the iPhone 15 I got the portrait mode but like I don't know the portrait mode but like I don't know the portrait mode but like I don't know how to take a good photo well forget how to take a good photo well forget how to take a good photo well forget portrait mode get portraits by social portrait mode get portraits by social portrait mode get portraits by social sermons social sermons.com portraits sermons social sermons.com portraits sermons social sermons.com portraits first question Bishop Back Country first first question Bishop Back Country first first question Bishop Back Country first question do you have a place where you question do you have a place where you question do you have a place where you post social media kpi benchmarks for post social media kpi benchmarks for post social media kpi benchmarks for churches across platforms that would be churches across platforms that would be churches across platforms that would be so helpful kpi is an acronym it stands so helpful kpi is an acronym it stands so helpful kpi is an acronym it stands for key performance indicator the idea for key performance indicator the idea for key performance indicator the idea is irrespective of business this is what is irrespective of business this is what is irrespective of business this is what good numbers look like for a specific good numbers look like for a specific good numbers look like for a specific discipline so the question this person discipline so the question this person discipline so the question this person is basically asking is how many likes is basically asking is how many likes is basically asking is how many likes should a church of my size be getting should a church of my size be getting should a church of my size be getting per post right or what ratio of per post right or what ratio of per post right or what ratio of Engagement to reach is good for a church Engagement to reach is good for a church Engagement to reach is good for a church now in the past I have been adamant uh now in the past I have been adamant uh now in the past I have been adamant uh that there's really no such thing as a that there's really no such thing as a that there's really no such thing as a universal kpi for churches uh for this universal kpi for churches uh for this universal kpi for churches uh for this sort of thing instead I have sort of thing instead I have sort of thing instead I have historically recommended the equation historically recommended the equation historically recommended the equation engagement divided by reach so you can engagement divided by reach so you can engagement divided by reach so you can go through all of your posts for the go through all of your posts for the go through all of your posts for the last 90 last 90 last 90 days run them through that formula and days run them through that formula and days run them through that formula and then you can rank them according to the then you can rank them according to the then you can rank them according to the score that each post gets and you know score that each post gets and you know score that each post gets and you know see what you might learn from the top 10 see what you might learn from the top 10 see what you might learn from the top 10 see what you might learn from the bottom see what you might learn from the bottom see what you might learn from the bottom 10 what commonalities exist um here's 10 what commonalities exist um here's 10 what commonalities exist um here's the problem in the previous era of the problem in the previous era of the problem in the previous era of social the discovery era pardon me the social the discovery era pardon me the social the discovery era pardon me the social graph ERA this exercise was a lot social graph ERA this exercise was a lot social graph ERA this exercise was a lot more useful because uh reach was this more useful because uh reach was this more useful because uh reach was this usually static

usually static usually static metric because you weren't getting free metric because you weren't getting free metric because you weren't getting free organic reach if you wanted that you had organic reach if you wanted that you had organic reach if you wanted that you had to pay for it and so engagement that to pay for it and so engagement that to pay for it and so engagement that number that would change proposed but number that would change proposed but number that would change proposed but reach would almost always stay the same reach would almost always stay the same reach would almost always stay the same so you would see like oh engagement was so you would see like oh engagement was so you would see like oh engagement was really high on these posts but reach really high on these posts but reach really high on these posts but reach stayed about the same well in the stayed about the same well in the stayed about the same well in the discovery era now it's not uncommon for discovery era now it's not uncommon for discovery era now it's not uncommon for a social media post for a church to get a social media post for a church to get a social media post for a church to get 10 to 100 times the reach of normal post 10 to 100 times the reach of normal post 10 to 100 times the reach of normal post right and so if you run those posts right and so if you run those posts right and so if you run those posts which by virtue of their reach are which by virtue of their reach are which by virtue of their reach are easily the most successful posts but if easily the most successful posts but if easily the most successful posts but if you run them through this equation they you run them through this equation they you run them through this equation they actually get penalized because the more actually get penalized because the more actually get penalized because the more people you reach the less engagement people you reach the less engagement people you reach the less engagement that you're going to get of right like that you're going to get of right like that you're going to get of right like if you're reaching 5 million people on a if you're reaching 5 million people on a if you're reaching 5 million people on a post versus like 500 that you normally post versus like 500 that you normally post versus like 500 that you normally get like you're just going to get fewer get like you're just going to get fewer get like you're just going to get fewer likes and comments and shares on the 5 likes and comments and shares on the 5 likes and comments and shares on the 5 million because the more people you million because the more people you million because the more people you reach just the engagement goes down reach just the engagement goes down reach just the engagement goes down that's just like one of the laws of that's just like one of the laws of that's just like one of the laws of anything sure so we don't want to use anything sure so we don't want to use anything sure so we don't want to use this equation in the modern era the this equation in the modern era the this equation in the modern era the discovery era of social because we're discovery era of social because we're discovery era of social because we're actually penalizing those posts so what actually penalizing those posts so what actually penalizing those posts so what do we do because the biggest question do we do because the biggest question do we do because the biggest question that I've got in the 15 years of helping that I've got in the 15 years of helping that I've got in the 15 years of helping churches with social is like okay how churches with social is like okay how churches with social is like okay how does this post affect iners and that's does this post affect iners and that's does this post affect iners and that's what this person is also indirectly what this person is also indirectly what this person is also indirectly asking like what's a good kpi like if we asking like what's a good kpi like if we asking like what's a good kpi like if we were doing social well what would we be were doing social well what would we be were doing social well what would we be seeing right so we don't have an exact seeing right so we don't have an exact seeing right so we don't have an exact kpi but the framework that I've kpi but the framework that I've kpi but the framework that I've developed is called the Social Ministry developed is called the Social Ministry developed is called the Social Ministry Mountain we've discussed it before on Mountain we've discussed it before on Mountain we've discussed it before on the show but it is one of the most

the show but it is one of the most the show but it is one of the most important Concepts and Frameworks to important Concepts and Frameworks to important Concepts and Frameworks to understand if you help your church with understand if you help your church with understand if you help your church with digital if you help your church with digital if you help your church with digital if you help your church with social we made it into a nice PDF we're social we made it into a nice PDF we're social we made it into a nice PDF we're going to go through it now but you can going to go through it now but you can going to go through it now but you can also go to Pro church tools.com and also go to Pro church tools.com and also go to Pro church tools.com and download it for download it for download it for yourself prch tools.com so good it'll be yourself prch tools.com so good it'll be yourself prch tools.com so good it'll be linked in the description along with linked in the description along with linked in the description along with social sermons.com portraits the Social social sermons.com portraits the Social social sermons.com portraits the Social Ministry Mountain there are four layers Ministry Mountain there are four layers Ministry Mountain there are four layers to the mountain and we'll have it on the to the mountain and we'll have it on the to the mountain and we'll have it on the screen as well if you're watching at the screen as well if you're watching at the screen as well if you're watching at the very top of the mountain is the summit very top of the mountain is the summit very top of the mountain is the summit that's where you want to ascend to we that's where you want to ascend to we that's where you want to ascend to we call that the crossover the crossover is call that the crossover the crossover is call that the crossover the crossover is when you begin to see and you can when you begin to see and you can when you begin to see and you can clearly observe them your online efforts clearly observe them your online efforts clearly observe them your online efforts translating to in person before we get translating to in person before we get translating to in person before we get to crossover events we have to scale the to crossover events we have to scale the to crossover events we have to scale the first three layers levels of the first three layers levels of the first three layers levels of the mountain the base layer we call this no mountain the base layer we call this no mountain the base layer we call this no weeks off every church that affects life weeks off every church that affects life weeks off every church that affects life change online does it a bit differently change online does it a bit differently change online does it a bit differently but the one constant is that are all but the one constant is that are all but the one constant is that are all creating consistently great content for creating consistently great content for creating consistently great content for their their their Community what we've seen is that very Community what we've seen is that very Community what we've seen is that very few churches are able to even achieve few churches are able to even achieve few churches are able to even achieve this first layer right indefinitely what this first layer right indefinitely what this first layer right indefinitely what happens is you listen to an episode like happens is you listen to an episode like happens is you listen to an episode like this you watch one of our YouTube videos this you watch one of our YouTube videos this you watch one of our YouTube videos you follow another Creator you get you follow another Creator you get you follow another Creator you get inspired your church is posting on inspired your church is posting on inspired your church is posting on social you're feeling great but we all social you're feeling great but we all social you're feeling great but we all wear multiple hats in Ministry so you wear multiple hats in Ministry so you wear multiple hats in Ministry so you get pulled on to a different project get pulled on to a different project get pulled on to a different project your attention is needed elsewhere and your attention is needed elsewhere and your attention is needed elsewhere and suddenly you start to see this drop off suddenly you start to see this drop off suddenly you start to see this drop off on social and then people come to me and on social and then people come to me and on social and then people come to me and they're like we're just not seeing it they're like we're just not seeing it they're like we're just not seeing it social doesn't work for us and I'm like social doesn't work for us and I'm like social doesn't work for us and I'm like you haven't even achieved the first you haven't even achieved the first you haven't even achieved the first layer on the Social Ministry Mountain

layer on the Social Ministry Mountain layer on the Social Ministry Mountain like once you stop and you're not doing like once you stop and you're not doing like once you stop and you're not doing no weeks off anymore guess what you go no weeks off anymore guess what you go no weeks off anymore guess what you go back down to the bottom of the mountain back down to the bottom of the mountain back down to the bottom of the mountain you're we're not getting to the top of you're we're not getting to the top of you're we're not getting to the top of the mountain social doesn't work this the mountain social doesn't work this the mountain social doesn't work this mountain it can't be scaled I'm like mountain it can't be scaled I'm like mountain it can't be scaled I'm like well no you just you went back down to well no you just you went back down to well no you just you went back down to the bottom like you you have to keep the bottom like you you have to keep the bottom like you you have to keep going up the going up the going up the mountain the bottom layer no weeks off mountain the bottom layer no weeks off mountain the bottom layer no weeks off from there in this new era of social from there in this new era of social from there in this new era of social what we're looking for are what we call what we're looking for are what we call what we're looking for are what we call viral viral for me posts a viral for me viral viral for me posts a viral for me viral viral for me posts a viral for me post is defined simply as any post that post is defined simply as any post that post is defined simply as any post that you publish that reaches 10x the you publish that reaches 10x the you publish that reaches 10x the audience of a typical post of yours audience of a typical post of yours audience of a typical post of yours right we just talked about those kinds right we just talked about those kinds right we just talked about those kinds of posts and how they broke the previous of posts and how they broke the previous of posts and how they broke the previous equation in the previous era of social equation in the previous era of social equation in the previous era of social for how we measured our efforts online a for how we measured our efforts online a for how we measured our efforts online a viral for me post those are realistic viral for me post those are realistic viral for me post those are realistic for any church of any size in this era for any church of any size in this era for any church of any size in this era of social because if you make something of social because if you make something of social because if you make something that's good and compelling and people that's good and compelling and people that's good and compelling and people want to watch it social now is like want to watch it social now is like want to watch it social now is like great we want to give free organic reach great we want to give free organic reach great we want to give free organic reach to this content to this content to this content which is amazing the more viral for me which is amazing the more viral for me which is amazing the more viral for me posts that you stockpile the sooner you posts that you stockpile the sooner you posts that you stockpile the sooner you can reach the third level of the Social can reach the third level of the Social can reach the third level of the Social Ministry Mountain we call this the 10x Ministry Mountain we call this the 10x Ministry Mountain we call this the 10x growth rate which is defined as 4% growth rate which is defined as 4% growth rate which is defined as 4% monthly growth on any social platform so monthly growth on any social platform so monthly growth on any social platform so if you had 1,000 followers on Instagram if you had 1,000 followers on Instagram if you had 1,000 followers on Instagram and you had achieved the 10x growth rate and you had achieved the 10x growth rate and you had achieved the 10x growth rate which is defined as 4% monthly growth which is defined as 4% monthly growth which is defined as 4% monthly growth what is 4% of 1,000 Alex uh 400 no that what is 4% of 1,000 Alex uh 400 no that what is 4% of 1,000 Alex uh 400 no that would be 40% ah okay 40 very good yeah would be 40% ah okay 40 very good yeah would be 40% ah okay 40 very good yeah sorry I shouldn't have put you on the sorry I shouldn't have put you on the sorry I shouldn't have put you on the spot with that math no it's all good so spot with that math no it's all good so spot with that math no it's all good so 1,000 in one month becomes 1,40 but this 1,000 in one month becomes 1,40 but this 1,000 in one month becomes 1,40 but this is a good uh teaching Point as well that

is a good uh teaching Point as well that is a good uh teaching Point as well that seems really modest right like if we seems really modest right like if we seems really modest right like if we were growing at a 10x rate we would be were growing at a 10x rate we would be were growing at a 10x rate we would be going from 1,000 to 1,400 right no you going from 1,000 to 1,400 right no you going from 1,000 to 1,400 right no you just need 4% each month because when just need 4% each month because when just need 4% each month because when that gets combined with no weeks off and that gets combined with no weeks off and that gets combined with no weeks off and it compounds month over month it compounds month over month it compounds month over month year-over-year over five years 1,000 year-over-year over five years 1,000 year-over-year over five years 1,000 becomes 10,000 at that percentage of becomes 10,000 at that percentage of becomes 10,000 at that percentage of growth that's what's amazing about growth that's what's amazing about growth that's what's amazing about compounding and why like you have to be compounding and why like you have to be compounding and why like you have to be committed to no weeks off like if you committed to no weeks off like if you committed to no weeks off like if you can't do it sign up for something like can't do it sign up for something like can't do it sign up for something like social sermons.com social sermons.com social sermons.com portraits hire someone do anything you portraits hire someone do anything you portraits hire someone do anything you can to consistently create good content can to consistently create good content can to consistently create good content that is the prerequisite to everything that is the prerequisite to everything that is the prerequisite to everything else and 10x growth would have been just else and 10x growth would have been just else and 10x growth would have been just something that would have not been something that would have not been something that would have not been possible in the previous era of social possible in the previous era of social possible in the previous era of social unless as I always say you had a very unless as I always say you had a very unless as I always say you had a very very famous Pastor or you spent a lot of very famous Pastor or you spent a lot of very famous Pastor or you spent a lot of money on ads but this is achievable for money on ads but this is achievable for money on ads but this is achievable for any church in this modern era of social any church in this modern era of social any church in this modern era of social media the final layer the summit we media the final layer the summit we media the final layer the summit we talked about this this is the crossover talked about this this is the crossover talked about this this is the crossover what are crossover events this is when what are crossover events this is when what are crossover events this is when visitor cards get returned and someone visitor cards get returned and someone visitor cards get returned and someone selected hey I was hearing about your selected hey I was hearing about your selected hey I was hearing about your church on social media you're having a church on social media you're having a church on social media you're having a conversation in the lobby with a new conversation in the lobby with a new conversation in the lobby with a new family you recognize they say we were family you recognize they say we were family you recognize they say we were following you online before we found you following you online before we found you following you online before we found you in person or the one that we love to in person or the one that we love to in person or the one that we love to site because it is so fun and pastors site because it is so fun and pastors site because it is so fun and pastors love it it's when you're in the love it it's when you're in the love it it's when you're in the community as a senior leader throughout community as a senior leader throughout community as a senior leader throughout the week and someone's recognizing you the week and someone's recognizing you the week and someone's recognizing you are you a pastor you were on my are you a pastor you were on my are you a pastor you were on my Instagram feed this week are you are you Instagram feed this week are you are you Instagram feed this week are you are you a pastor I saw you on Tik Tok this week a pastor I saw you on Tik Tok this week a pastor I saw you on Tik Tok this week why because there is a local component why because there is a local component why because there is a local component to these Discovery algorithms it is the

to these Discovery algorithms it is the to these Discovery algorithms it is the most amazing thing for us as local most amazing thing for us as local most amazing thing for us as local organizations as churches it is the best organizations as churches it is the best organizations as churches it is the best time to be doing Social Ministry you as time to be doing Social Ministry you as time to be doing Social Ministry you as a user of social maybe you prefer the a user of social maybe you prefer the a user of social maybe you prefer the previous era a lot of us do forget about previous era a lot of us do forget about previous era a lot of us do forget about that as a user as a Creator on social that as a user as a Creator on social that as a user as a Creator on social media it has never been a better time media it has never been a better time media it has never been a better time and it is uniquely good for churches as and it is uniquely good for churches as and it is uniquely good for churches as local organizations the Social Ministry local organizations the Social Ministry local organizations the Social Ministry mountain is the framework to help the mountain is the framework to help the mountain is the framework to help the senior leaders in your church understand senior leaders in your church understand senior leaders in your church understand here's what we're trying to achieve it's here's what we're trying to achieve it's here's what we're trying to achieve it's useful for yourself to understand here's useful for yourself to understand here's useful for yourself to understand here's what we're trying to do where are you on what we're trying to do where are you on what we're trying to do where are you on the Social Ministry Mountain most the Social Ministry Mountain most the Social Ministry Mountain most churches listening if you're being churches listening if you're being churches listening if you're being honest you're still at that base level honest you're still at that base level honest you're still at that base level you have not indefinitely achieved a you have not indefinitely achieved a you have not indefinitely achieved a sustainable Rhythm to have no weeks off sustainable Rhythm to have no weeks off sustainable Rhythm to have no weeks off you don't have to do no days off you're you don't have to do no days off you're you don't have to do no days off you're not John Cena you're not the Rock and not John Cena you're not the Rock and not John Cena you're not the Rock and you're also not an influencer that has you're also not an influencer that has you're also not an influencer that has to sell ads based on Impressions which to sell ads based on Impressions which to sell ads based on Impressions which means you just need as many questions as means you just need as many questions as means you just need as many questions as you can possibly get you're a church you you can possibly get you're a church you you can possibly get you're a church you can publish as little as two times per can publish as little as two times per can publish as little as two times per week if the posts are very good and you week if the posts are very good and you week if the posts are very good and you can do that indefinitely ideally closer can do that indefinitely ideally closer can do that indefinitely ideally closer to every other day if you're doing every to every other day if you're doing every to every other day if you're doing every day and you're confident that every day and you're confident that every day and you're confident that every single post is great even better that's single post is great even better that's single post is great even better that's great but it has to be no weeks off great but it has to be no weeks off great but it has to be no weeks off achieve that then we go to viral for me achieve that then we go to viral for me achieve that then we go to viral for me then we go to the 10x growth rate then then we go to the 10x growth rate then then we go to the 10x growth rate then we go to crossover events you can we go to crossover events you can we go to crossover events you can download this framework at prur download this framework at prur download this framework at prur tools.com tools.com tools.com so in an effort to answer the actual so in an effort to answer the actual so in an effort to answer the actual question do you think that that's question do you think that that's question do you think that that's reasonable to say that like a key reasonable to say that like a key reasonable to say that like a key performance indicator of um you know performance indicator of um you know performance indicator of um you know being a church on social in a discovery

being a church on social in a discovery being a church on social in a discovery era is a 10x growth era is a 10x growth era is a 10x growth rate for every Church yeah yeah I think rate for every Church yeah yeah I think rate for every Church yeah yeah I think any church can achieve this wow yeah any church can achieve this wow yeah any church can achieve this wow yeah absolutely wow I I I I have yet to absolutely wow I I I I have yet to absolutely wow I I I I have yet to encounter a reason why it's not encounter a reason why it's not encounter a reason why it's not achievable like 4% is not you know who achievable like 4% is not you know who achievable like 4% is not you know who might not be able to achieve it like might not be able to achieve it like might not be able to achieve it like really big churches right right like the really big churches right right like the really big churches right right like the and they're probably not asking this and they're probably not asking this and they're probably not asking this question the more challenging it becomes question the more challenging it becomes question the more challenging it becomes but like I like to use us as an example but like I like to use us as an example but like I like to use us as an example in 2023 we went from like 40,000 to like in 2023 we went from like 40,000 to like in 2023 we went from like 40,000 to like 990,000 on Instagram we are we do not 990,000 on Instagram we are we do not 990,000 on Instagram we are we do not have the potential reach that your have the potential reach that your have the potential reach that your church does you might be like Brady like church does you might be like Brady like church does you might be like Brady like you you you have a much bigger reach you you you have a much bigger reach you you you have a much bigger reach right but like we're talking about right but like we're talking about right but like we're talking about digital help for churches you're talking digital help for churches you're talking digital help for churches you're talking in our space we were one of the biggest in our space we were one of the biggest in our space we were one of the biggest already like accounts already but our already like accounts already but our already like accounts already but our potential upside is way smaller than a potential upside is way smaller than a potential upside is way smaller than a church that just talks about the the church that just talks about the the church that just talks about the the Lord right the universal story right Lord right the universal story right Lord right the universal story right like that is applicable to way more like that is applicable to way more like that is applicable to way more people than us helping churches with people than us helping churches with people than us helping churches with seizing the 167 and digital media so we seizing the 167 and digital media so we seizing the 167 and digital media so we went already after 10 years of Instagram went already after 10 years of Instagram went already after 10 years of Instagram in a small Niche from 40 to 90 that's in a small Niche from 40 to 90 that's in a small Niche from 40 to 90 that's way past 4% 4% is achievable and what's way past 4% 4% is achievable and what's way past 4% 4% is achievable and what's great is about these platforms is like great is about these platforms is like great is about these platforms is like maybe you're not seeing 4% on Facebook maybe you're not seeing 4% on Facebook maybe you're not seeing 4% on Facebook right like we're not seeing 4% on right like we're not seeing 4% on right like we're not seeing 4% on Facebook we are seeing it on YouTube and Facebook we are seeing it on YouTube and Facebook we are seeing it on YouTube and Instagram Tik Tok we saw like way more Instagram Tik Tok we saw like way more Instagram Tik Tok we saw like way more than 10x growth rate and then it kind of than 10x growth rate and then it kind of than 10x growth rate and then it kind of stalled out because well churches just stalled out because well churches just stalled out because well churches just didn't move over to Tik Tok right like didn't move over to Tik Tok right like didn't move over to Tik Tok right like one in 10 churches in our audience are one in 10 churches in our audience are one in 10 churches in our audience are active on Tik Tok okay so like our active on Tik Tok okay so like our active on Tik Tok okay so like our audience maybe isn't there and this is audience maybe isn't there and this is audience maybe isn't there and this is where the stratification of social media

where the stratification of social media where the stratification of social media is important to understand that it's is important to understand that it's is important to understand that it's broken up by age demos so you ask the broken up by age demos so you ask the broken up by age demos so you ask the question is this achievable probably not question is this achievable probably not question is this achievable probably not on every platform but there will on every platform but there will on every platform but there will certainly be one at least maybe two certainly be one at least maybe two certainly be one at least maybe two probably two maybe even three of the probably two maybe even three of the probably two maybe even three of the main platforms where your church can main platforms where your church can main platforms where your church can achieve a 10x growth rate because very achieve a 10x growth rate because very achieve a 10x growth rate because very few churches already have you know 100K few churches already have you know 100K few churches already have you know 100K Plus on a platform if you already passed Plus on a platform if you already passed Plus on a platform if you already passed 100K on a platform it might be more 100K on a platform it might be more 100K on a platform it might be more challenging uh but for every church challenging uh but for every church challenging uh but for every church under absolutely achievable wow there under absolutely achievable wow there under absolutely achievable wow there you go okay next question Brady I've got you go okay next question Brady I've got you go okay next question Brady I've got a question here's some context the a question here's some context the a question here's some context the leadership at my church is awesome and I leadership at my church is awesome and I leadership at my church is awesome and I love what I get to do as the Director of love what I get to do as the Director of love what I get to do as the Director of communications I feel like I'm the communications I feel like I'm the communications I feel like I'm the minority in this world and that I feel minority in this world and that I feel minority in this world and that I feel valued listen to respect it wow it seems valued listen to respect it wow it seems valued listen to respect it wow it seems like you've got it made my issue is that like you've got it made my issue is that like you've got it made my issue is that we're a multi-site church and I really we're a multi-site church and I really we're a multi-site church and I really need to start getting better at being a need to start getting better at being a need to start getting better at being a director and not just a maker if that director and not just a maker if that director and not just a maker if that makes any sense I just don't have the makes any sense I just don't have the makes any sense I just don't have the time to do all the things unfortunately time to do all the things unfortunately time to do all the things unfortunately we don't have the budget to hire more we don't have the budget to hire more we don't have the budget to hire more full-time staff so I have to rely on our full-time staff so I have to rely on our full-time staff so I have to rely on our admin team as well as working on maybe a admin team as well as working on maybe a admin team as well as working on maybe a volunteer team or an internship program volunteer team or an internship program volunteer team or an internship program I'm assuming that as nucleus has grown I'm assuming that as nucleus has grown I'm assuming that as nucleus has grown there are things that you used to do there are things that you used to do there are things that you used to do that you need to let go and train others that you need to let go and train others that you need to let go and train others to do even if you could do it better or to do even if you could do it better or to do even if you could do it better or at least that was true for a time so at least that was true for a time so at least that was true for a time so here's the question how did you go from here's the question how did you go from here's the question how did you go from a maker role to more of an overseer or a a maker role to more of an overseer or a a maker role to more of an overseer or a coach what did you do to set up others coach what did you do to set up others coach what did you do to set up others to to to win I recall reading a book very early win I recall reading a book very early win I recall reading a book very early in the pr Church tools company Journey in the pr Church tools company Journey in the pr Church tools company Journey so this this is probably 5 years before so this this is probably 5 years before so this this is probably 5 years before nucleus six or seven years before nucleus six or seven years before nucleus six or seven years before nucleus but I began delegating and put nucleus but I began delegating and put nucleus but I began delegating and put others in positions uh well before we others in positions uh well before we others in positions uh well before we began software and that book very famous

began software and that book very famous began software and that book very famous book is called the emth Revisited by book is called the emth Revisited by book is called the emth Revisited by Michael Gerber and the book is it has a Michael Gerber and the book is it has a Michael Gerber and the book is it has a weird title I don't really understand weird title I don't really understand weird title I don't really understand the title I haven't read it recently so the title I haven't read it recently so the title I haven't read it recently so perhaps if I rewr it it would make sense perhaps if I rewr it it would make sense perhaps if I rewr it it would make sense but that book gave very clear but that book gave very clear but that book gave very clear instructions and principles on how to instructions and principles on how to instructions and principles on how to not be the person that has to do not be the person that has to do not be the person that has to do everything and to begin to delegate everything and to begin to delegate everything and to begin to delegate certain certain certain tasks two things I have um two ways I've tasks two things I have um two ways I've tasks two things I have um two ways I've done this myself uh the number one is done this myself uh the number one is done this myself uh the number one is putting someone in the role who was putting someone in the role who was putting someone in the role who was better than me and I I know what you're better than me and I I know what you're better than me and I I know what you're think you're like no they're they're not think you're like no they're they're not think you're like no they're they're not as skilled as I am I I I assure you and as skilled as I am I I I assure you and as skilled as I am I I I assure you and you're probably right until you're not you're probably right until you're not you're probably right until you're not uh because for the longest time I was uh because for the longest time I was uh because for the longest time I was the best at most things in the business the best at most things in the business the best at most things in the business until one day I wasn't right and and until one day I wasn't right and and until one day I wasn't right and and right now you might still be the best at right now you might still be the best at right now you might still be the best at every single role that you are doing in every single role that you are doing in every single role that you are doing in your church and maybe no one is better your church and maybe no one is better your church and maybe no one is better at any of them but there will come a at any of them but there will come a at any of them but there will come a point where you would do so many things point where you would do so many things point where you would do so many things that you are no longer specialized in that you are no longer specialized in that you are no longer specialized in any of them which means if someone just any of them which means if someone just any of them which means if someone just specialized in one of those things they specialized in one of those things they specialized in one of those things they would very quickly become uh better than would very quickly become uh better than would very quickly become uh better than you and I'll never forget how that you and I'll never forget how that you and I'll never forget how that changed my perspective when I realized changed my perspective when I realized changed my perspective when I realized that like I was the bottleneck in what that like I was the bottleneck in what that like I was the bottleneck in what we were doing uh not necessarily because we were doing uh not necessarily because we were doing uh not necessarily because of my skills um capabilities or even of my skills um capabilities or even of my skills um capabilities or even potential but simply because of like my potential but simply because of like my potential but simply because of like my time and focus and responsibilities I time and focus and responsibilities I time and focus and responsibilities I simply couldn't dedicate the time I simply couldn't dedicate the time I simply couldn't dedicate the time I needed to everything the way that I needed to everything the way that I needed to everything the way that I might want to might want to might want to ideally so color grading was the first ideally so color grading was the first ideally so color grading was the first example of this so I put Tristan in

example of this so I put Tristan in example of this so I put Tristan in charge of color grading and at first I charge of color grading and at first I charge of color grading and at first I was much better than he was for a for a was much better than he was for a for a was much better than he was for a for a little while and then one day I wasn't little while and then one day I wasn't little while and then one day I wasn't and then one day he was doing things and and then one day he was doing things and and then one day he was doing things and he was just running circles around what he was just running circles around what he was just running circles around what I could do and that was because he could I could do and that was because he could I could do and that was because he could dedicate time to that that I couldn't dedicate time to that that I couldn't dedicate time to that that I couldn't and I wanted to but I just couldn't it and I wanted to but I just couldn't it and I wanted to but I just couldn't it was one of the things on the chopping was one of the things on the chopping was one of the things on the chopping block and so he was doing like masks and block and so he was doing like masks and block and so he was doing like masks and power windows and tracking and I was power windows and tracking and I was power windows and tracking and I was like what about teal and orange you know like what about teal and orange you know like what about teal and orange you know like and he was like sir just you need like and he was like sir just you need like and he was like sir just you need to listen to my direction and so then we to listen to my direction and so then we to listen to my direction and so then we moved to a place where I would basically moved to a place where I would basically moved to a place where I would basically find inspiration and create the mood find inspiration and create the mood find inspiration and create the mood boards and I'd be like execute on this boards and I'd be like execute on this boards and I'd be like execute on this and he'd be like I will do this and he and he'd be like I will do this and he and he'd be like I will do this and he would just be able to replicate would just be able to replicate would just be able to replicate basically any look that I gave him I was basically any look that I gave him I was basically any look that I gave him I was like I would have no idea how he got like I would have no idea how he got like I would have no idea how he got from A to B I would just set the vision from A to B I would just set the vision from A to B I would just set the vision and then he would actually see it and then he would actually see it and then he would actually see it through and with those things you often through and with those things you often through and with those things you often don't know who that's going to be who don't know who that's going to be who don't know who that's going to be who has the potential to usurp you in or or has the potential to usurp you in or or has the potential to usurp you in or or at the very least do what you're doing at the very least do what you're doing at the very least do what you're doing as good as you were doing it um until as good as you were doing it um until as good as you were doing it um until you kind of hand the proverbial Keys you kind of hand the proverbial Keys you kind of hand the proverbial Keys over and and let them go with it over and and let them go with it over and and let them go with it precisely and then the second thing is precisely and then the second thing is precisely and then the second thing is and this was helpful for myself defining and this was helpful for myself defining and this was helpful for myself defining what is an acceptable level of quality what is an acceptable level of quality what is an acceptable level of quality because when you hand it off at the because when you hand it off at the because when you hand it off at the beginning it's very likely that there beginning it's very likely that there beginning it's very likely that there will be a drop off so if you're able to will be a drop off so if you're able to will be a drop off so if you're able to achieve X is 80% of X acceptable right achieve X is 80% of X acceptable right achieve X is 80% of X acceptable right and to me I kind of put it around that and to me I kind of put it around that and to me I kind of put it around that 70 to 80% like if we can do 70 to 80% of 70 to 80% like if we can do 70 to 80% of 70 to 80% like if we can do 70 to 80% of what I'm doing then this is is is what I'm doing then this is is is what I'm doing then this is is is acceptable good enough but we've gotten

acceptable good enough but we've gotten acceptable good enough but we've gotten to the point where whether it's video to the point where whether it's video to the point where whether it's video editing it's color grading it's sound editing it's color grading it's sound editing it's color grading it's sound design it's uh web design graphic design design it's uh web design graphic design design it's uh web design graphic design like I am now being lapped by all of the like I am now being lapped by all of the like I am now being lapped by all of the people that we delegate these things to people that we delegate these things to people that we delegate these things to and I don't even want to use the word and I don't even want to use the word and I don't even want to use the word delicate Champion these people to do delicate Champion these people to do delicate Champion these people to do because they are supremely more skilled because they are supremely more skilled because they are supremely more skilled than I am and now I have just become than I am and now I have just become than I am and now I have just become like the the director in a sense right like the the director in a sense right like the the director in a sense right we've got the cinematographer and we we've got the cinematographer and we we've got the cinematographer and we have the editor and we have um the sound have the editor and we have um the sound have the editor and we have um the sound and I they're all better than me but as and I they're all better than me but as and I they're all better than me but as the Director I have to see the Grand the Director I have to see the Grand the Director I have to see the Grand Vision for everything and I have to put Vision for everything and I have to put Vision for everything and I have to put them all in places to succeed and that them all in places to succeed and that them all in places to succeed and that is interesting because it requires a is interesting because it requires a is interesting because it requires a different muscle to flex like if you different muscle to flex like if you different muscle to flex like if you open my email right now now and I delete open my email right now now and I delete open my email right now now and I delete the first three that are the first three that are the first three that are spam what do you spam what do you spam what do you see uh I see things for review three see uh I see things for review three see uh I see things for review three emails and each of them are review yeah emails and each of them are review yeah emails and each of them are review yeah one a branding review one a YouTube one a branding review one a YouTube one a branding review one a YouTube review one a short video review so these review one a short video review so these review one a short video review so these are all people skilled more than me but are all people skilled more than me but are all people skilled more than me but I have to be the one that goes in and I have to be the one that goes in and I have to be the one that goes in and goes okay this thing needs tweaking and goes okay this thing needs tweaking and goes okay this thing needs tweaking and I have to see all of the pieces on the I have to see all of the pieces on the I have to see all of the pieces on the board and know where those pieces need board and know where those pieces need board and know where those pieces need to go but I'm not the person I'm not the to go but I'm not the person I'm not the to go but I'm not the person I'm not the individual piece moving and like you individual piece moving and like you individual piece moving and like you said that like have you had to you said said that like have you had to you said said that like have you had to you said that that's a new muscle you have to that that's a new muscle you have to that that's a new muscle you have to flex like has has that been a skill in flex like has has that been a skill in flex like has has that been a skill in and of itself that you've had to hone as and of itself that you've had to hone as and of itself that you've had to hone as you learn to hand things over yeah and you learn to hand things over yeah and you learn to hand things over yeah and it's not it hasn't always been easy and

it's not it hasn't always been easy and it's not it hasn't always been easy and sometimes it's frustrating like I'll get sometimes it's frustrating like I'll get sometimes it's frustrating like I'll get something back and sometimes you work on something back and sometimes you work on something back and sometimes you work on a review and and they just like saw a review and and they just like saw a review and and they just like saw something on on the project that you something on on the project that you something on on the project that you didn't and then when you see what they didn't and then when you see what they didn't and then when you see what they did you're like oh wow that was great did you're like oh wow that was great did you're like oh wow that was great and then other times you're like are you and then other times you're like are you and then other times you're like are you blind what are we doing and so I always blind what are we doing and so I always blind what are we doing and so I always again take that on myself and go okay I again take that on myself and go okay I again take that on myself and go okay I was not clear enough and and it feels was not clear enough and and it feels was not clear enough and and it feels great when like people are picking great when like people are picking great when like people are picking things up that are unsaid and you feel things up that are unsaid and you feel things up that are unsaid and you feel like there's this Synergy and and you like there's this Synergy and and you like there's this Synergy and and you feel like that Synergy will just be like feel like that Synergy will just be like feel like that Synergy will just be like indefinite across all projects and then indefinite across all projects and then indefinite across all projects and then like you'll get something back you're like you'll get something back you're like you'll get something back you're like what the heck was this and and so like what the heck was this and and so like what the heck was this and and so like it's really just um a reminder that like it's really just um a reminder that like it's really just um a reminder that like I'm still learning this skill like I'm still learning this skill like I'm still learning this skill because clearly they were not put in a because clearly they were not put in a because clearly they were not put in a place to succeed and now we have to go place to succeed and now we have to go place to succeed and now we have to go to revision one two and three to get to revision one two and three to get to revision one two and three to get there previous project was like done there previous project was like done there previous project was like done right away okay was this a different right away okay was this a different right away okay was this a different person was the expectations articulated person was the expectations articulated person was the expectations articulated in a different way last time and not in a different way last time and not in a different way last time and not this time and so yeah it's definitely this time and so yeah it's definitely this time and so yeah it's definitely it's definitely a skill that I'm de it's definitely a skill that I'm de it's definitely a skill that I'm de developing and it was it was it was for developing and it was it was it was for developing and it was it was it was for there's something really satisfying there's something really satisfying there's something really satisfying about when it all comes together too about when it all comes together too about when it all comes together too because you realize that the outcome because you realize that the outcome because you realize that the outcome wouldn't have been possible if you did wouldn't have been possible if you did wouldn't have been possible if you did it yourself like you are not skilled it yourself like you are not skilled it yourself like you are not skilled enough to do this so you removed enough to do this so you removed enough to do this so you removed yourself as the bottleneck but then you yourself as the bottleneck but then you yourself as the bottleneck but then you still had to find way to Champion them still had to find way to Champion them still had to find way to Champion them and like give them the information they and like give them the information they and like give them the information they need right it's like they had the skills need right it's like they had the skills need right it's like they had the skills but you had the vision before you had but you had the vision before you had but you had the vision before you had the vision and maybe not the skills so the vision and maybe not the skills so the vision and maybe not the skills so two is better than one but the process two is better than one but the process two is better than one but the process of getting there is so different that of getting there is so different that of getting there is so different that sometimes it's frustrating and then sometimes it's frustrating and then sometimes it's frustrating and then other times it's like electrifying as it

other times it's like electrifying as it other times it's like electrifying as it all comes together without too much all comes together without too much all comes together without too much that's curious you say that because my that's curious you say that because my that's curious you say that because my assumption was that it's it wouldn't be assumption was that it's it wouldn't be assumption was that it's it wouldn't be as fulfilling as doing the making as fulfilling as doing the making as fulfilling as doing the making yourself cuz those of us who are yourself cuz those of us who are yourself cuz those of us who are creatives are makers like you know like creatives are makers like you know like creatives are makers like you know like when you put something together that you when you put something together that you when you put something together that you had a vision for and you did it with had a vision for and you did it with had a vision for and you did it with your own hands when you see it come to your own hands when you see it come to your own hands when you see it come to Fran it's like oh man like I made that Fran it's like oh man like I made that Fran it's like oh man like I made that like that looks awesome or that sounds like that looks awesome or that sounds like that looks awesome or that sounds awesome or yeah that project came awesome or yeah that project came awesome or yeah that project came together exactly how I wanted so I together exactly how I wanted so I together exactly how I wanted so I assumed that maybe there wouldn't be as assumed that maybe there wouldn't be as assumed that maybe there wouldn't be as much fulfillment um now that you're less much fulfillment um now that you're less much fulfillment um now that you're less Hands-On yeah my guess is that or just Hands-On yeah my guess is that or just Hands-On yeah my guess is that or just different type I guess it's the same as different type I guess it's the same as different type I guess it's the same as like I guess a director or an architect like I guess a director or an architect like I guess a director or an architect or like a chef where like you weren't or like a chef where like you weren't or like a chef where like you weren't the one like constructing the building the one like constructing the building the one like constructing the building or pulling Focus or like maybe putting or pulling Focus or like maybe putting or pulling Focus or like maybe putting the ingredients together but when you the ingredients together but when you the ingredients together but when you look and you see see the dish served in look and you see see the dish served in look and you see see the dish served in the restaurant you see like the building the restaurant you see like the building the restaurant you see like the building yeah unveiled or you see the movies yeah unveiled or you see the movies yeah unveiled or you see the movies Premiere and you're like yeah like I was Premiere and you're like yeah like I was Premiere and you're like yeah like I was the architect behind all of this and so the architect behind all of this and so the architect behind all of this and so you still get that same I publish the you still get that same I publish the you still get that same I publish the post the website goes live the new video post the website goes live the new video post the website goes live the new video goes up whether I was the one that like goes up whether I was the one that like goes up whether I was the one that like clicked export or not like I was the clicked export or not like I was the clicked export or not like I was the still you know had my hands in all of it still you know had my hands in all of it still you know had my hands in all of it from the very beginning yeah that makes from the very beginning yeah that makes from the very beginning yeah that makes sense hey Alex and Brady I agree with sense hey Alex and Brady I agree with sense hey Alex and Brady I agree with most people here you go I agree with most people here you go I agree with most people here you go I agree with most people that the question and answer most people that the question and answer most people that the question and answer episodes are probably my favorite so episodes are probably my favorite so episodes are probably my favorite so here I am submitting my very own here I am submitting my very own here I am submitting my very own question I know money is an icky topic question I know money is an icky topic question I know money is an icky topic and I hate to ask it but how much do you and I hate to ask it but how much do you and I hate to ask it but how much do you make no that's not what it says we we make no that's not what it says we we make no that's not what it says we we have a growing Church Plant in New York have a growing Church Plant in New York have a growing Church Plant in New York City recently conversations around paid City recently conversations around paid City recently conversations around paid staff versus volunteers have started to staff versus volunteers have started to staff versus volunteers have started to come up because we're a church plant come up because we're a church plant come up because we're a church plant funds are limited so we're looking to funds are limited so we're looking to funds are limited so we're looking to Steward our finances well but also not

Steward our finances well but also not Steward our finances well but also not abuse the gifts of our church members I abuse the gifts of our church members I abuse the gifts of our church members I feel like there are structures in place feel like there are structures in place feel like there are structures in place for paying the kids team and there are for paying the kids team and there are for paying the kids team and there are structures in place oh sorry I just read structures in place oh sorry I just read structures in place oh sorry I just read that sentence twice uh for paying the that sentence twice uh for paying the that sentence twice uh for paying the kids team and worship team in the pastor kids team and worship team in the pastor kids team and worship team in the pastor staff but in the context of creative staff but in the context of creative staff but in the context of creative teams of social media Graphics teams of social media Graphics teams of social media Graphics photography Etc at what point should you photography Etc at what point should you photography Etc at what point should you start paying these volunteers if ever in start paying these volunteers if ever in start paying these volunteers if ever in general how do we make sure that we're general how do we make sure that we're general how do we make sure that we're not exploiting our volunteers gifts by not exploiting our volunteers gifts by not exploiting our volunteers gifts by always looking to them to serve thanks always looking to them to serve thanks always looking to them to serve thanks and love your podcast so I'm going to and love your podcast so I'm going to and love your podcast so I'm going to defer this question to a person that has defer this question to a person that has defer this question to a person that has a lot more experience in this and it's a lot more experience in this and it's a lot more experience in this and it's not me the other day I got a call not me the other day I got a call not me the other day I got a call because we all work for free of my because we all work for free of my because we all work for free of my choice uh I get a call from my OG you choice uh I get a call from my OG you choice uh I get a call from my OG you know my vet uh the pastor that you know know my vet uh the pastor that you know know my vet uh the pastor that you know put me on years ago Church planter has put me on years ago Church planter has put me on years ago Church planter has planted many a church grown many a planted many a church grown many a planted many a church grown many a church and he lives on the other side of church and he lives on the other side of church and he lives on the other side of the country so I got a call Not Unusual the country so I got a call Not Unusual the country so I got a call Not Unusual I'm like oh great perfect time for us to I'm like oh great perfect time for us to I'm like oh great perfect time for us to chat and he's like yeah I'm like 40 chat and he's like yeah I'm like 40 chat and he's like yeah I'm like 40 minutes down the street like can I come minutes down the street like can I come minutes down the street like can I come over and I was like the interprovincial over and I was like the interprovincial over and I was like the interprovincial Poppin yeah this is different I'm not a Poppin yeah this is different I'm not a Poppin yeah this is different I'm not a huge fan of the poppin but an huge fan of the poppin but an huge fan of the poppin but an interprovincial Poppin you respect the interprovincial Poppin you respect the interprovincial Poppin you respect the grind so he comes over we're just such a grind so he comes over we're just such a grind so he comes over we're just such a flex just like flex just like flex just like no not no not no not today a flex I mean oh gosh today a flex I mean oh gosh today a flex I mean oh gosh um so he we're talking and he kind of um so he we're talking and he kind of um so he we're talking and he kind of brings this up and he says we're just brings this up and he says we're just brings this up and he says we're just talking about church planting advice and talking about church planting advice and talking about church planting advice and like what he's learned and he says like what he's learned and he says like what he's learned and he says paying your volunteers is one of the paying your volunteers is one of the paying your volunteers is one of the worst things that you can do and and worst things that you can do and and worst things that you can do and and he's like people get this wrong all the he's like people get this wrong all the he's like people get this wrong all the time he's like what it does is it time he's like what it does is it time he's like what it does is it permanently changes the dynamic of the

permanently changes the dynamic of the permanently changes the dynamic of the relationship not just for that person relationship not just for that person relationship not just for that person but for the department and for the but for the department and for the but for the department and for the church as a whole and he's like and you church as a whole and he's like and you church as a whole and he's like and you can never put the lid back on once that can never put the lid back on once that can never put the lid back on once that jar is open and he's like usually it jar is open and he's like usually it jar is open and he's like usually it starts with worship team or it starts starts with worship team or it starts starts with worship team or it starts with like that one person that one with like that one person that one with like that one person that one volunteer that like you can't even volunteer that like you can't even volunteer that like you can't even imagine doing Church Without yeah and imagine doing Church Without yeah and imagine doing Church Without yeah and he's like it's not that they don't he's like it's not that they don't he's like it's not that they don't deserve to be recognized and appreciated deserve to be recognized and appreciated deserve to be recognized and appreciated but he's like there's a great but he's like there's a great but he's like there's a great alternative give them just a gift once alternative give them just a gift once alternative give them just a gift once per year he's like it could be the per year he's like it could be the per year he's like it could be the identical monetary value of what you identical monetary value of what you identical monetary value of what you would have paid them monthly it could be would have paid them monthly it could be would have paid them monthly it could be more than that but they will appreciate more than that but they will appreciate more than that but they will appreciate it so much more it so much more it so much more and it will achieve the same outcome in and it will achieve the same outcome in and it will achieve the same outcome in terms of acknowledging them and making terms of acknowledging them and making terms of acknowledging them and making them feel valued and not have them get them feel valued and not have them get them feel valued and not have them get that creeping feeling that they're being that creeping feeling that they're being that creeping feeling that they're being exploited or that they're not being exploited or that they're not being exploited or that they're not being appreciated for all that they do but appreciated for all that they do but appreciated for all that they do but what it doesn't do is it doesn't change what it doesn't do is it doesn't change what it doesn't do is it doesn't change the dynamic of the relationship it's the dynamic of the relationship it's the dynamic of the relationship it's like look you could pay that volunteer like look you could pay that volunteer like look you could pay that volunteer like oh 200 bucks per month you could like oh 200 bucks per month you could like oh 200 bucks per month you could also just buy them the new iPhone every also just buy them the new iPhone every also just buy them the new iPhone every single year it would cost the same and single year it would cost the same and single year it would cost the same and it would actually achieve what you're it would actually achieve what you're it would actually achieve what you're wanting it to achieve right so it would wanting it to achieve right so it would wanting it to achieve right so it would be I mean because the person asks like be I mean because the person asks like be I mean because the person asks like how do we not exploit their talents it how do we not exploit their talents it how do we not exploit their talents it it it might I'm not saying it would it it it might I'm not saying it would it it it might I'm not saying it would it might be exploitation if you recognize might be exploitation if you recognize might be exploitation if you recognize that they are worth a but choose not to that they are worth a but choose not to that they are worth a but choose not to acknowledge that worth at all and what acknowledge that worth at all and what acknowledge that worth at all and what your friend is saying is like okay you your friend is saying is like okay you your friend is saying is like okay you recognize okay we would we want to pay recognize okay we would we want to pay recognize okay we would we want to pay them x amount of dollars a month there them x amount of dollars a month there them x amount of dollars a month there is a way to reward them or or to see

is a way to reward them or or to see is a way to reward them or or to see them with like you said possibly the them with like you said possibly the them with like you said possibly the same monetary value but just not in a same monetary value but just not in a same monetary value but just not in a way that looks like a recurring wage um way that looks like a recurring wage um way that looks like a recurring wage um that does honor their gifting does honor that does honor their gifting does honor that does honor their gifting does honor their service uh but doesn't uh like their service uh but doesn't uh like their service uh but doesn't uh like your friend said like pop the cap off of your friend said like pop the cap off of your friend said like pop the cap off of something that you could never really something that you could never really something that you could never really put back on yeah I just think the put back on yeah I just think the put back on yeah I just think the dynamic of serving and volunteering in dynamic of serving and volunteering in dynamic of serving and volunteering in church when you switch that to people church when you switch that to people church when you switch that to people getting paid like you just you slip into getting paid like you just you slip into getting paid like you just you slip into Enterprise so quickly and it doesn't Enterprise so quickly and it doesn't Enterprise so quickly and it doesn't just like affect like people giving to just like affect like people giving to just like affect like people giving to the church but like everyone kind of the church but like everyone kind of the church but like everyone kind of sees things as now sees things as now sees things as now transactional transactional transactional and I understand the place this question and I understand the place this question and I understand the place this question comes from and you have to be considered comes from and you have to be considered comes from and you have to be considered of where it's coming from too like this of where it's coming from too like this of where it's coming from too like this is coming from New York City the church is coming from New York City the church is coming from New York City the church has a long history of like you know has a long history of like you know has a long history of like you know demanding a lot from its volunteers not demanding a lot from its volunteers not demanding a lot from its volunteers not giving them anything and then the giving them anything and then the giving them anything and then the pastors are just right there's that pastors are just right there's that pastors are just right there's that picture of the pastor that's just like picture of the pastor that's just like picture of the pastor that's just like living lavishly and that's not most living lavishly and that's not most living lavishly and that's not most churches but most people have that as an churches but most people have that as an churches but most people have that as an image in their mind of what the church image in their mind of what the church image in their mind of what the church can be and can be and can be and is and then in the second world there's is and then in the second world there's is and then in the second world there's the whole like never do an unpaid the whole like never do an unpaid the whole like never do an unpaid internship never work for free every internship never work for free every internship never work for free every internship should be paid every unpaid internship should be paid every unpaid internship should be paid every unpaid thing should be abolished it's not right thing should be abolished it's not right thing should be abolished it's not right and I think that is coming from a place and I think that is coming from a place and I think that is coming from a place of just acknowledgement that like the of just acknowledgement that like the of just acknowledgement that like the the gap between the rich and the poor is the gap between the rich and the poor is the gap between the rich and the poor is continuing to widen and so like even continuing to widen and so like even continuing to widen and so like even just taking on an unpaid internship just taking on an unpaid internship just taking on an unpaid internship isn't even just tenable for living

isn't even just tenable for living isn't even just tenable for living especially in a city maybe as expensive especially in a city maybe as expensive especially in a city maybe as expensive as New York City and so like I think as New York City and so like I think as New York City and so like I think there are a lot more Dynam dyamics going there are a lot more Dynam dyamics going there are a lot more Dynam dyamics going on here that are not even related to on here that are not even related to on here that are not even related to church and then the church has some church and then the church has some church and then the church has some Dynamics here despite that and I am Dynamics here despite that and I am Dynamics here despite that and I am sympathetic towards that I think what my sympathetic towards that I think what my sympathetic towards that I think what my vet was saying is correct which is like vet was saying is correct which is like vet was saying is correct which is like once you take the lid off of that once once you take the lid off of that once once you take the lid off of that once you open Pandora's Box like you can you open Pandora's Box like you can you open Pandora's Box like you can never go back and it changes the dynamic never go back and it changes the dynamic never go back and it changes the dynamic of the church Things become more of the church Things become more of the church Things become more transactional and and you can't then transactional and and you can't then transactional and and you can't then remove that quality in the DNA and it remove that quality in the DNA and it remove that quality in the DNA and it sounds like maybe this church has sounds like maybe this church has sounds like maybe this church has already done that and so perhaps they're already done that and so perhaps they're already done that and so perhaps they're already down the Street far enough that already down the Street far enough that already down the Street far enough that like they need to find like different like they need to find like different like they need to find like different ways and you need to set up like what we ways and you need to set up like what we ways and you need to set up like what we do in HR um which is like hey at this do in HR um which is like hey at this do in HR um which is like hey at this volunteer rule here's the tier of what volunteer rule here's the tier of what volunteer rule here's the tier of what compensation might look like upper end compensation might look like upper end compensation might look like upper end lower end at this tier of volunteer lower end at this tier of volunteer lower end at this tier of volunteer upper end lower end and perhaps that is upper end lower end and perhaps that is upper end lower end and perhaps that is feasible in a metropolitan City you know feasible in a metropolitan City you know feasible in a metropolitan City you know perhaps there is a a church where this perhaps there is a a church where this perhaps there is a a church where this Dynamic can work um I think I lean Dynamic can work um I think I lean Dynamic can work um I think I lean towards the side of my pastor who would towards the side of my pastor who would towards the side of my pastor who would say avoid it at as much as you can yeah say avoid it at as much as you can yeah say avoid it at as much as you can yeah and it sounds like this question might and it sounds like this question might and it sounds like this question might be coming from someone who is working in be coming from someone who is working in be coming from someone who is working in a church that is growing they're like a church that is growing they're like a church that is growing they're like growing out of the type of church and growing out of the type of church and growing out of the type of church and the type of size where everything or the type of size where everything or the type of size where everything or most things can be volunteer run and most things can be volunteer run and most things can be volunteer run and growing into the size we like okay what growing into the size we like okay what growing into the size we like okay what was a volunteer role that required four was a volunteer role that required four was a volunteer role that required four hours a week 6 hours a week now requires hours a week 6 hours a week now requires hours a week 6 hours a week now requires like 10 20 30 hours a week and that's to like 10 20 30 hours a week and that's to like 10 20 30 hours a week and that's to your unpaid internship thing which is your unpaid internship thing which is your unpaid internship thing which is like internships usually account for like internships usually account for like internships usually account for like 30 40 hours a week so it's like like 30 40 hours a week so it's like like 30 40 hours a week so it's like those deserve to be paid because you those deserve to be paid because you those deserve to be paid because you don't actually have the time in your

don't actually have the time in your don't actually have the time in your week to go out and actually do work that week to go out and actually do work that week to go out and actually do work that you do get paid for in church often the you do get paid for in church often the you do get paid for in church often the volunteer positions in a church size volunteer positions in a church size volunteer positions in a church size like mine 65 75 people account for 1 two like mine 65 75 people account for 1 two like mine 65 75 people account for 1 two 3 hours a week you still have time to 3 hours a week you still have time to 3 hours a week you still have time to work your full-time job you're not work your full-time job you're not work your full-time job you're not relying on the church and that time to relying on the church and that time to relying on the church and that time to be compensated for to pay your bills but be compensated for to pay your bills but be compensated for to pay your bills but I I sympathize for churches who are in I I sympathize for churches who are in I I sympathize for churches who are in that kind of messy Middle where you're that kind of messy Middle where you're that kind of messy Middle where you're growing out of a church size like mine growing out of a church size like mine growing out of a church size like mine where everything can be uh volunteer run where everything can be uh volunteer run where everything can be uh volunteer run but growing into a into a size or a but growing into a into a size or a but growing into a into a size or a volume or a situation where it's like volume or a situation where it's like volume or a situation where it's like okay if we keep growing or even at this okay if we keep growing or even at this okay if we keep growing or even at this state like this this position position A state like this this position position A state like this this position position A or B requires a double digit hours a or B requires a double digit hours a or B requires a double digit hours a week to be executed and so that deserves week to be executed and so that deserves week to be executed and so that deserves to be compensated in some way we're to be compensated in some way we're to be compensated in some way we're advocating for compensating finding advocating for compensating finding advocating for compensating finding creative ways to compensate before you creative ways to compensate before you creative ways to compensate before you before you um bring people on on salary before you um bring people on on salary before you um bring people on on salary I uh Eugene Peterson told a story about I uh Eugene Peterson told a story about I uh Eugene Peterson told a story about needing to um hire a needing to um hire a needing to um hire a secretary and instead I think it was 10 secretary and instead I think it was 10 secretary and instead I think it was 10 women I think he got I think it I think women I think he got I think it I think women I think he got I think it I think the number was 10 instead he divided the the number was 10 instead he divided the the number was 10 instead he divided the role role role the the role that people were expecting the the role that people were expecting the the role that people were expecting him to hire one person to do he him to hire one person to do he him to hire one person to do he delegated amongst 10 women uh like a delegated amongst 10 women uh like a delegated amongst 10 women uh like a rotating schedule and never ended up rotating schedule and never ended up rotating schedule and never ended up paying anyone to do the work because it paying anyone to do the work because it paying anyone to do the work because it was subdivided so much so that that it was subdivided so much so that that it was subdivided so much so that that it was a small enough amount of volunteer was a small enough amount of volunteer was a small enough amount of volunteer hours that it like didn't require hours that it like didn't require hours that it like didn't require financial compensation um so that that's financial compensation um so that that's financial compensation um so that that's a creative way that I'm just reminding a creative way that I'm just reminding a creative way that I'm just reminding of now because I I read that in a book a of now because I I read that in a book a of now because I I read that in a book a few weeks ago so there are creative ways

few weeks ago so there are creative ways few weeks ago so there are creative ways I and I mean this is coming from a guy I and I mean this is coming from a guy I and I mean this is coming from a guy who like who p a church that is so small who like who p a church that is so small who like who p a church that is so small that none of our volunteer that none of our volunteer that none of our volunteer positions account for so much time that positions account for so much time that positions account for so much time that they require being compensated and they require being compensated and they require being compensated and there's like there's a real measure of there's like there's a real measure of there's like there's a real measure of Liberation in that because um like like Liberation in that because um like like Liberation in that because um like like your friend said like there's no there your friend said like there's no there your friend said like there's no there has been no transaction um uh we haven't has been no transaction um uh we haven't has been no transaction um uh we haven't popped the lid off anything and we all popped the lid off anything and we all popped the lid off anything and we all kind of abide by that you know early kind of abide by that you know early kind of abide by that you know early church Mantra of like we all just share church Mantra of like we all just share church Mantra of like we all just share everything we have and make sure everything we have and make sure everything we have and make sure everyone has enough and so that's kind everyone has enough and so that's kind everyone has enough and so that's kind of like how we exist but I recognize of like how we exist but I recognize of like how we exist but I recognize that for churches organ organizations that for churches organ organizations that for churches organ organizations that are that are bigger than that have that are that are bigger than that have that are that are bigger than that have more moving pieces that may not always more moving pieces that may not always more moving pieces that may not always be feasible so here's what's interesting be feasible so here's what's interesting be feasible so here's what's interesting I was talking to my pastor about that I was talking to my pastor about that I was talking to my pastor about that same thing and he said that he's been same thing and he said that he's been same thing and he said that he's been spending a lot more time with churches spending a lot more time with churches spending a lot more time with churches in the East and not the West he's like in the East and not the West he's like in the East and not the West he's like there are um churches in the East and he there are um churches in the East and he there are um churches in the East and he and he used Australia as an example he's and he used Australia as an example he's and he used Australia as an example he's like you know the planet shakers of the like you know the planet shakers of the like you know the planet shakers of the hill song that had a very like Western hill song that had a very like Western hill song that had a very like Western model of church and were very big and model of church and were very big and model of church and were very big and they kind of exported um their model to they kind of exported um their model to they kind of exported um their model to the West he's like there are other the West he's like there are other the West he's like there are other churches and forgive me he named a churches and forgive me he named a churches and forgive me he named a couple that I can't remember the names I couple that I can't remember the names I couple that I can't remember the names I just tried to look it up briefly but just tried to look it up briefly but just tried to look it up briefly but couldn't get it he's like that are like couldn't get it he's like that are like couldn't get it he's like that are like just as big but like have never kind of just as big but like have never kind of just as big but like have never kind of exported to the west and he's like exported to the west and he's like exported to the west and he's like there're these big churches and they there're these big churches and they there're these big churches and they have very small staffs relative to their have very small staffs relative to their have very small staffs relative to their size and so he's like there's a model in size and so he's like there's a model in size and so he's like there's a model in a different hemisphere that is a different hemisphere that is a different hemisphere that is unfamiliar to us that kind of challenges unfamiliar to us that kind of challenges unfamiliar to us that kind of challenges the idea that the bigger you are the the idea that the bigger you are the the idea that the bigger you are the more staff you need it's like no the more staff you need it's like no the more staff you need it's like no the bigger they were the fewer staff that bigger they were the fewer staff that bigger they were the fewer staff that they need because they kept empowering they need because they kept empowering they need because they kept empowering um volunteers and here in the west it's um volunteers and here in the west it's um volunteers and here in the west it's kind of like I want to like rise the

kind of like I want to like rise the kind of like I want to like rise the ranks to become on staff at a church ranks to become on staff at a church ranks to become on staff at a church where there they're like the last thing where there they're like the last thing where there they're like the last thing you want is to be on staff like you want you want is to be on staff like you want you want is to be on staff like you want to be a person that's like serving this to be a person that's like serving this to be a person that's like serving this church in really substantive ways that church in really substantive ways that church in really substantive ways that has a lot of like Authority and has a lot of like Authority and has a lot of like Authority and Leadership and responsibility but like Leadership and responsibility but like Leadership and responsibility but like is in the marketplace and that was like is in the marketplace and that was like is in the marketplace and that was like considered the desirable outcome and so considered the desirable outcome and so considered the desirable outcome and so I think it's worth acknowledging that I think it's worth acknowledging that I think it's worth acknowledging that like culture plays a big role in this like culture plays a big role in this like culture plays a big role in this and there might be people thinking and there might be people thinking and there might be people thinking reasonably that you don't want to reasonably that you don't want to reasonably that you don't want to exploit people and like people deserve exploit people and like people deserve exploit people and like people deserve to be compensated for their work and I to be compensated for their work and I to be compensated for their work and I think one interpretation of that could think one interpretation of that could think one interpretation of that could be that's a secular mindset infiltrating be that's a secular mindset infiltrating be that's a secular mindset infiltrating the church yeah I don't disagree that's the church yeah I don't disagree that's the church yeah I don't disagree that's Enterprise and we're taking that and Enterprise and we're taking that and Enterprise and we're taking that and applying it on the church where we are applying it on the church where we are applying it on the church where we are the upside down kingdom and we shouldn't the upside down kingdom and we shouldn't the upside down kingdom and we shouldn't reflect the the world the ironic part of reflect the the world the ironic part of reflect the the world the ironic part of that is that we would look at the world that is that we would look at the world that is that we would look at the world not compensating unpaid internships and not compensating unpaid internships and not compensating unpaid internships and say like that's Injustice that's wrong say like that's Injustice that's wrong say like that's Injustice that's wrong and we as the church can correct that and we as the church can correct that and we as the church can correct that and we can be a just organization that and we can be a just organization that and we can be a just organization that does compensate our volunteers years and does compensate our volunteers years and does compensate our volunteers years and in doing that end up reflecting what we in doing that end up reflecting what we in doing that end up reflecting what we like what is actually a secular mindset like what is actually a secular mindset like what is actually a secular mindset in the church so it's really messy and in the church so it's really messy and in the church so it's really messy and tricky I think there are a ton of tricky I think there are a ton of tricky I think there are a ton of different expressions for this uh I different expressions for this uh I different expressions for this uh I would just hesitate for any of what would just hesitate for any of what would just hesitate for any of what we're saying to be cut and dve of like we're saying to be cut and dve of like we're saying to be cut and dve of like this is how it must be this is how it this is how it must be this is how it this is how it must be this is how it should be and anytime you think this is should be and anytime you think this is should be and anytime you think this is how it has to be start challenging that how it has to be start challenging that how it has to be start challenging that mindset because the upside down kingdom mindset because the upside down kingdom mindset because the upside down kingdom is meant to look dramatically different is meant to look dramatically different is meant to look dramatically different perhaps of what you see around you in

perhaps of what you see around you in perhaps of what you see around you in Metropolitan New York yeah Metropolitan New York yeah Metropolitan New York yeah wow next question everyone's favorite wow next question everyone's favorite wow next question everyone's favorite question what's wrong lately okay I have question what's wrong lately okay I have question what's wrong lately okay I have been waiting for this been waiting for this been waiting for this so streaming platforms dramatically so streaming platforms dramatically so streaming platforms dramatically changed the music industry right and one changed the music industry right and one changed the music industry right and one of the things that has come out of that of the things that has come out of that of the things that has come out of that is that we can find any song that we is that we can find any song that we is that we can find any song that we want by searching in apple music in want by searching in apple music in want by searching in apple music in Spotify it used to be and Alex still Spotify it used to be and Alex still Spotify it used to be and Alex still abides by this like you'd buy the record abides by this like you'd buy the record abides by this like you'd buy the record from the musician or the artist that you from the musician or the artist that you from the musician or the artist that you love you play the record nowadays you love you play the record nowadays you love you play the record nowadays you can just search for the song you can can just search for the song you can can just search for the song you can create a playlist and once these create a playlist and once these create a playlist and once these platforms became like search engine is platforms became like search engine is platforms became like search engine is people started understandably gaming the people started understandably gaming the people started understandably gaming the system to have their songs searchable system to have their songs searchable system to have their songs searchable and who would have thought that you and who would have thought that you and who would have thought that you would name a song for search but let me would name a song for search but let me would name a song for search but let me tell you it happens all the time and tell you it happens all the time and tell you it happens all the time and it's the worst thing about music right it's the worst thing about music right it's the worst thing about music right now so for example anytime there's like now so for example anytime there's like now so for example anytime there's like a young person vernacular someone will a young person vernacular someone will a young person vernacular someone will name their song that right a few name their song that right a few name their song that right a few examples uh the first one that I saw was examples uh the first one that I saw was examples uh the first one that I saw was maybe 10 years ago and it was when Steve maybe 10 years ago and it was when Steve maybe 10 years ago and it was when Steve ioki the DJ came up with a song called ioki the DJ came up with a song called ioki the DJ came up with a song called lit remember when everyone was saying lit remember when everyone was saying lit remember when everyone was saying like it's lit yeah and so he was like like it's lit yeah and so he was like like it's lit yeah and so he was like we're going to call this song Lit so we're going to call this song Lit so we're going to call this song Lit so when people would search for lit cuz when people would search for lit cuz when people would search for lit cuz they would be looking for like a they would be looking for like a they would be looking for like a playlist like oh a lit playlist and then playlist like oh a lit playlist and then playlist like oh a lit playlist and then they'd find that song so it wasn't like they'd find that song so it wasn't like they'd find that song so it wasn't like out of the out of the out of the creative organic expression they named

creative organic expression they named creative organic expression they named it that it was like people are searching it that it was like people are searching it that it was like people are searching for this it's like they're doing SEO on for this it's like they're doing SEO on for this it's like they're doing SEO on search yeah a few others when we were search yeah a few others when we were search yeah a few others when we were all saying like you understood the all saying like you understood the all saying like you understood the assignment you can find songs that are assignment you can find songs that are assignment you can find songs that are like called that um oh oh someone said like called that um oh oh someone said like called that um oh oh someone said in the previous question this is an icky in the previous question this is an icky in the previous question this is an icky topic a bunch of songs called like you topic a bunch of songs called like you topic a bunch of songs called like you know gave me the ick like I know gave me the ick like I know gave me the ick like I just it I will not listen to these songs just it I will not listen to these songs just it I will not listen to these songs I don't care if they're good songs if I I don't care if they're good songs if I I don't care if they're good songs if I can see the manufacturing in that clear can see the manufacturing in that clear can see the manufacturing in that clear of way like I know that we're all just of way like I know that we're all just of way like I know that we're all just being manipulated by Enterprise in the being manipulated by Enterprise in the being manipulated by Enterprise in the form of music I get that I get that I form of music I get that I get that I form of music I get that I get that I just want to not be aware of it I want just want to not be aware of it I want just want to not be aware of it I want it to be happening in a way where I it to be happening in a way where I it to be happening in a way where I don't see it don't see it don't see it so Miriam Miriam wber Miriam wesbar easy so Miriam Miriam wber Miriam wesbar easy so Miriam Miriam wber Miriam wesbar easy for me to say Miriam Webers for me to say Miriam Webers for me to say Miriam Webers Websters I don't know any of the words Websters I don't know any of the words Websters I don't know any of the words you're saying right now the dictionary you're saying right now the dictionary you're saying right now the dictionary Miriam Webster oh word of the Year 2023 Miriam Webster oh word of the Year 2023 Miriam Webster oh word of the Year 2023 last year of Our Lord year year of the last year of Our Lord year year of the last year of Our Lord year year of the uh word of the year ick no uh word of the year ick no uh word of the year ick no Riz no the we're living in the worst Riz no the we're living in the worst Riz no the we're living in the worst timeline okay RZ for those of us who timeline okay RZ for those of us who timeline okay RZ for those of us who don't listen it's short form for don't listen it's short form for don't listen it's short form for Charisma it's what the kids are saying I Charisma it's what the kids are saying I Charisma it's what the kids are saying I just searched Riz in apple music y first just searched Riz in apple music y first just searched Riz in apple music y first song Riz second song Riz third song Riz song Riz second song Riz third song Riz song Riz second song Riz third song Riz fourth song Riz all caps oh I got a good fourth song Riz all caps oh I got a good fourth song Riz all caps oh I got a good one for you last rizus stop next song one for you last rizus stop next song one for you last rizus stop next song Riz with a period next song RZ RZ RZ RZ Riz with a period next song RZ RZ RZ RZ Riz with a period next song RZ RZ RZ RZ slow down Riz nightore version RZ I

slow down Riz nightore version RZ I slow down Riz nightore version RZ I cannot say that next one um anyways cannot say that next one um anyways cannot say that next one um anyways those are all different songs all just those are all different songs all just those are all different songs all just called Riz uh to ACC accentuate your called Riz uh to ACC accentuate your called Riz uh to ACC accentuate your point it's giving there's so many songs point it's giving there's so many songs point it's giving there's so many songs but it's just it's giving yeah I can't but it's just it's giving yeah I can't but it's just it's giving yeah I can't it's giving worst timeline oh my it's giving worst timeline oh my it's giving worst timeline oh my gosh the F this is the worst thing I've gosh the F this is the worst thing I've gosh the F this is the worst thing I've ever seen the first song on here by ever seen the first song on here by ever seen the first song on here by Chris Brown it's giving Christmas h no Chris Brown it's giving Christmas h no Chris Brown it's giving Christmas h no we're done yeah end Society yeah we're done yeah end Society yeah we're done yeah end Society yeah finished Society I take it all back finished Society I take it all back finished Society I take it all back surely the East is not doing this we surely the East is not doing this we surely the East is not doing this we should model them the West is cooked should model them the West is cooked should model them the West is cooked cooked you know that's in there um the cooked you know that's in there um the cooked you know that's in there um the state of pop music in general really is state of pop music in general really is state of pop music in general really is it's it's dismal it's not a good scene it's it's dismal it's not a good scene it's it's dismal it's not a good scene it's a bad scene don't search cooked on it's a bad scene don't search cooked on it's a bad scene don't search cooked on Apple music don't all right let's get to Apple music don't all right let's get to Apple music don't all right let's get to your what's wrong lately well it's your what's wrong lately well it's your what's wrong lately well it's January here in Canada specifically January here in Canada specifically January here in Canada specifically Southern Ontario uh winter is upon us um Southern Ontario uh winter is upon us um Southern Ontario uh winter is upon us um whether there's snow on the ground it's whether there's snow on the ground it's whether there's snow on the ground it's cold outside it's giving cold outside it's giving cold outside it's giving chili it's giving dismal and we have chili it's giving dismal and we have chili it's giving dismal and we have entered entered entered into my least favorite seasonal timeline into my least favorite seasonal timeline into my least favorite seasonal timeline which is the what seems to be the which is the what seems to be the which is the what seems to be the Eternal and and daily struggle over Eternal and and daily struggle over Eternal and and daily struggle over settling on an indoor temperature you've settling on an indoor temperature you've settling on an indoor temperature you've been going on about this for a long time been going on about this for a long time been going on about this for a long time what's the worst about this is that it's

what's the worst about this is that it's what's the worst about this is that it's not just like this battle's going on not just like this battle's going on not just like this battle's going on within the confines of my own home I'm within the confines of my own home I'm within the confines of my own home I'm married to a woman from South Carolina married to a woman from South Carolina married to a woman from South Carolina and so her opinions on what is hot and and so her opinions on what is hot and and so her opinions on what is hot and cold are much different than mine but cold are much different than mine but cold are much different than mine but like this dispute transcends just the like this dispute transcends just the like this dispute transcends just the house where I'm respons we're I'm house where I'm respons we're I'm house where I'm respons we're I'm responsible for our you know my own responsible for our you know my own responsible for our you know my own thermostat we pay our own bills it's thermostat we pay our own bills it's thermostat we pay our own bills it's like at work you're you're wrestling like at work you're you're wrestling like at work you're you're wrestling with people about what the ideal with people about what the ideal with people about what the ideal temperature is in a workspace at church temperature is in a workspace at church temperature is in a workspace at church um it's either too hot or too cold for um it's either too hot or too cold for um it's either too hot or too cold for folks they just they can't decide they folks they just they can't decide they folks they just they can't decide they can't agree you go into someone else's can't agree you go into someone else's can't agree you go into someone else's home and they are in their own home and they are in their own home and they are in their own interpersonal dispute with their own interpersonal dispute with their own interpersonal dispute with their own spouse about it and now you come in and spouse about it and now you come in and spouse about it and now you come in and you're too hot or you're too cold but you're too hot or you're too cold but you're too hot or you're too cold but you can't say anything about it because you can't say anything about it because you can't say anything about it because it's not your own house like I just in it's not your own house like I just in it's not your own house like I just in some senses I just wish that temperature some senses I just wish that temperature some senses I just wish that temperature indoor temperature was dictated by the indoor temperature was dictated by the indoor temperature was dictated by the outdoor temperature and then controlled outdoor temperature and then controlled outdoor temperature and then controlled by like give it to the government let by like give it to the government let by like give it to the government let the government control the thermostats the government control the thermostats the government control the thermostats right if it's negative if it's minus two right if it's negative if it's minus two right if it's negative if it's minus two outside it's you know 19 inside if it's outside it's you know 19 inside if it's outside it's you know 19 inside if it's plus 18 outside it's you know 20 inside plus 18 outside it's you know 20 inside plus 18 outside it's you know 20 inside whatever it is let's all just agree on a whatever it is let's all just agree on a whatever it is let's all just agree on a central system let the government central system let the government central system let the government control the thermostats I don't care control the thermostats I don't care control the thermostats I don't care they can have it I'm just I'm done they can have it I'm just I'm done they can have it I'm just I'm done arguing with people about it I'm done arguing with people about it I'm done arguing with people about it I'm done being uncomfortable in different indoor being uncomfortable in different indoor being uncomfortable in different indoor situations let's just agree and move situations let's just agree and move situations let's just agree and move forward right because we know our human forward right because we know our human forward right because we know our human bodies are very good at acclimating bodies are very good at acclimating bodies are very good at acclimating right but if you're constantly giving right but if you're constantly giving right but if you're constantly giving different things to your body it's

different things to your body it's different things to your body it's always going to be like never always going to be like never always going to be like never comfortable so it's not even about like comfortable so it's not even about like comfortable so it's not even about like this is too cold if we just had it this is too cold if we just had it this is too cold if we just had it constant you're saying we would all constant you're saying we would all constant you're saying we would all adjust we' all we'd all our bodies would adjust we' all we'd all our bodies would adjust we' all we'd all our bodies would just get in sync when I leave my house just get in sync when I leave my house just get in sync when I leave my house in the morning and it's 19° and I come in the morning and it's 19° and I come in the morning and it's 19° and I come to this hellscape in here like I say to this hellscape in here like I say to this hellscape in here like I say hellscape because it feels like it's hellscape because it feels like it's hellscape because it feels like it's Eternal fire when I walk in and somebody Eternal fire when I walk in and somebody Eternal fire when I walk in and somebody said the therm out to 23 degrees said the therm out to 23 degrees said the therm out to 23 degrees C well here's the thing though you know C well here's the thing though you know C well here's the thing though you know one part one Coast compared to another one part one Coast compared to another one part one Coast compared to another Coast well it's a wet Coast well it's a wet Coast well it's a wet cold okay it's a dry cold so let the cold okay it's a dry cold so let the cold okay it's a dry cold so let the governments install some humidifiers or governments install some humidifiers or governments install some humidifiers or whatever so we can all get on the same whatever so we can all get on the same whatever so we can all get on the same measure of humidity okay but here just measure of humidity okay but here just measure of humidity okay but here just one concern one small concern about the one concern one small concern about the one concern one small concern about the government and and surely people are government and and surely people are government and and surely people are like you can't trust the government with like you can't trust the government with like you can't trust the government with five I'm willing to trust them with this five I'm willing to trust them with this five I'm willing to trust them with this you know what we trusted them with last you know what we trusted them with last you know what we trusted them with last time like you know what this time of time like you know what this time of time like you know what this time of year it's a little dark at this time year it's a little dark at this time year it's a little dark at this time this time of year it's a little light at this time of year it's a little light at this time of year it's a little light at this time what if like maybe once twice this time what if like maybe once twice this time what if like maybe once twice a year we were just like let's just move a year we were just like let's just move a year we were just like let's just move the clocks an hour and they created this the clocks an hour and they created this the clocks an hour and they created this hellscape again for our sleeping hellscape again for our sleeping hellscape again for our sleeping patterns it's bad for kids bad for patterns it's bad for kids bad for patterns it's bad for kids bad for adults bad for adults with kids they did adults bad for adults with kids they did adults bad for adults with kids they did that to us did the government do that or that to us did the government do that or that to us did the government do that or did the farmers do that does anyone did the farmers do that does anyone did the farmers do that does anyone really know big farmer I've heard we really know big farmer I've heard we really know big farmer I've heard we should farm this is big should farm this is big should farm this is big farmer so that's what we're going farmer so that's what we're going farmer so that's what we're going through currently hey uh one more call through currently hey uh one more call through currently hey uh one more call back too I think it was this question on back too I think it was this question on back too I think it was this question on a on a much former episode what's wrong a on a much former episode what's wrong a on a much former episode what's wrong lately I think it was this question when lately I think it was this question when lately I think it was this question when you brought up those like staged videos you brought up those like staged videos you brought up those like staged videos on Tik Tok yeah yeah yeah yeah I've been

on Tik Tok yeah yeah yeah yeah I've been on Tik Tok yeah yeah yeah yeah I've been seeing more of those yeah because they seeing more of those yeah because they seeing more of those yeah because they work because they take so much effort to work because they take so much effort to work because they take so much effort to distinguish if they're real or not but distinguish if they're real or not but distinguish if they're real or not but what I don't understand is the purpose what I don't understand is the purpose what I don't understand is the purpose like is it just the watch time for like is it just the watch time for like is it just the watch time for Revenue uh yeah I think so and and Revenue uh yeah I think so and and Revenue uh yeah I think so and and because like those videos work and because like those videos work and because like those videos work and impressions are the currency attention impressions are the currency attention impressions are the currency attention is the currency yeah I just I've been is the currency yeah I just I've been is the currency yeah I just I've been seeing them more lately yeah it's seeing them more lately yeah it's seeing them more lately yeah it's they're bad yeah it's like you can spot they're bad yeah it's like you can spot they're bad yeah it's like you can spot them if you've seen one you can it's them if you've seen one you can it's them if you've seen one you can it's it's very quick to learn how to spot it's very quick to learn how to spot it's very quick to learn how to spot them like pretty quickly yes and I just them like pretty quickly yes and I just them like pretty quickly yes and I just yeah it's too much it's too yeah it's too much it's too yeah it's too much it's too much next question hey guys I've been on much next question hey guys I've been on much next question hey guys I've been on staff leading my church's social media staff leading my church's social media staff leading my church's social media for about a year and a half now for about a year and a half now for about a year and a half now modernizing our platforms from what was modernizing our platforms from what was modernizing our platforms from what was basically a bulletin board to something basically a bulletin board to something basically a bulletin board to something that gives value to people's lives it's that gives value to people's lives it's that gives value to people's lives it's been an ongoing process but a lot of been an ongoing process but a lot of been an ongoing process but a lot of progress has been made my question a lot progress has been made my question a lot progress has been made my question a lot of our congregation doesn't follow our of our congregation doesn't follow our of our congregation doesn't follow our interact with us on social how do we interact with us on social how do we interact with us on social how do we encourage our people to support our encourage our people to support our encourage our people to support our social channels to increase the reach of social channels to increase the reach of social channels to increase the reach of our accounts to more people so the big our accounts to more people so the big our accounts to more people so the big part of change in the culture is first part of change in the culture is first part of change in the culture is first helping people realize the value of helping people realize the value of helping people realize the value of something the reality is a lot of folks something the reality is a lot of folks something the reality is a lot of folks think social media is a waste of time think social media is a waste of time think social media is a waste of time the irony is that they spend a lot of the irony is that they spend a lot of the irony is that they spend a lot of time on social media I think one of the time on social media I think one of the time on social media I think one of the challenges I often offer to a person challenges I often offer to a person challenges I often offer to a person with a question like this is sometimes with a question like this is sometimes with a question like this is sometimes people say well my church is just isn't people say well my church is just isn't people say well my church is just isn't active online active online active online and I don't know this church personally and I don't know this church personally and I don't know this church personally it's possible but what I have it's possible but what I have it's possible but what I have encountered n times out of 10 is when a

encountered n times out of 10 is when a encountered n times out of 10 is when a person or a group of persons in this person or a group of persons in this person or a group of persons in this case says oh we're just not active on case says oh we're just not active on case says oh we're just not active on this it turns out like they are but just this it turns out like they are but just this it turns out like they are but just like not for church stuff or not on that like not for church stuff or not on that like not for church stuff or not on that platform so a person might say I'm not platform so a person might say I'm not platform so a person might say I'm not on social media and then you look at on social media and then you look at on social media and then you look at their like screen time and they're their like screen time and they're their like screen time and they're spending hours on Reddit okay so you are spending hours on Reddit okay so you are spending hours on Reddit okay so you are right or you're on Twitch or you're on right or you're on Twitch or you're on right or you're on Twitch or you're on YouTube YouTube and they're like oh yeah YouTube YouTube and they're like oh yeah YouTube YouTube and they're like oh yeah I guess I am on social media or even the I guess I am on social media or even the I guess I am on social media or even the way they use a certain platform like way they use a certain platform like way they use a certain platform like some folks I'm thinking about Facebook some folks I'm thinking about Facebook some folks I'm thinking about Facebook right now some folks like like we can't right now some folks like like we can't right now some folks like like we can't get anyone to engage with our church get anyone to engage with our church get anyone to engage with our church anyone in our church to engage with our anyone in our church to engage with our anyone in our church to engage with our church Facebook page not our group our church Facebook page not our group our church Facebook page not our group our group goes off we can talk about groups group goes off we can talk about groups group goes off we can talk about groups um that's not to say they're not active um that's not to say they're not active um that's not to say they're not active on Facebook of course they are they're on Facebook of course they are they're on Facebook of course they are they're like they're reposting reals or you know like they're reposting reals or you know like they're reposting reals or you know like uh on Facebook all the time they're like uh on Facebook all the time they're like uh on Facebook all the time they're just not interacting with the content just not interacting with the content just not interacting with the content that we are presenting them with on that that we are presenting them with on that that we are presenting them with on that platform yeah and there's and some of it platform yeah and there's and some of it platform yeah and there's and some of it is because like people people are kind is because like people people are kind is because like people people are kind of like embarrassed of what they do on of like embarrassed of what they do on of like embarrassed of what they do on social that's that's true and if you social that's that's true and if you social that's that's true and if you asked them they' be like social man wow asked them they' be like social man wow asked them they' be like social man wow again what a hellscape and then you again what a hellscape and then you again what a hellscape and then you would monitor their behavior and like I would monitor their behavior and like I would monitor their behavior and like I mean you sure are on it a lot aren't you mean you sure are on it a lot aren't you mean you sure are on it a lot aren't you and and and and and there's this like and and and and and there's this like and and and and and there's this like dissonance between their behavior and dissonance between their behavior and dissonance between their behavior and like their perspective which is why if like their perspective which is why if like their perspective which is why if your church publicly talks about the your church publicly talks about the your church publicly talks about the value of Social and how like hey it's value of Social and how like hey it's value of Social and how like hey it's really important when you see our really important when you see our really important when you see our content to interact with it because content to interact with it because content to interact with it because what's amazing about social media is what's amazing about social media is what's amazing about social media is that it shares our content when you that it shares our content when you that it shares our content when you share it with people in our local region share it with people in our local region share it with people in our local region social's changed in the last few years social's changed in the last few years social's changed in the last few years when you like when you comment when you

when you like when you comment when you when you like when you comment when you watch through when you share it with watch through when you share it with watch through when you share it with your friends but even just when you your friends but even just when you your friends but even just when you interact that makes it more likely that interact that makes it more likely that interact that makes it more likely that your neighbor will see it on their own your neighbor will see it on their own your neighbor will see it on their own phone isn't that amazing you don't have phone isn't that amazing you don't have phone isn't that amazing you don't have to drop a flyer at their door they'll to drop a flyer at their door they'll to drop a flyer at their door they'll see that reel of our pastor preaching see that reel of our pastor preaching see that reel of our pastor preaching organically because of their geographic organically because of their geographic organically because of their geographic location our church is building and now location our church is building and now location our church is building and now next time the opportunity comes up they next time the opportunity comes up they next time the opportunity comes up they aren't trying to like implicit I don't aren't trying to like implicit I don't aren't trying to like implicit I don't think people are thinking about this think people are thinking about this think people are thinking about this acely but they're not trying to like acely but they're not trying to like acely but they're not trying to like hide their behavior they're not like hide their behavior they're not like hide their behavior they're not like embar like oh yeah social media is a embar like oh yeah social media is a embar like oh yeah social media is a mission field this has been redeemed I mission field this has been redeemed I mission field this has been redeemed I can reclaim this you just Empower them can reclaim this you just Empower them can reclaim this you just Empower them to behave differently and it changes how to behave differently and it changes how to behave differently and it changes how they see that platform and that can make they see that platform and that can make they see that platform and that can make a big difference yeah and to this a big difference yeah and to this a big difference yeah and to this question like the person who asked question like the person who asked question like the person who asked mentioned well our social channels were mentioned well our social channels were mentioned well our social channels were like a bulletin board now we're like a bulletin board now we're like a bulletin board now we're highlighting more people's lives and highlighting more people's lives and highlighting more people's lives and they say it's an ongoing process but a they say it's an ongoing process but a they say it's an ongoing process but a lot of progress has been made made and lot of progress has been made made and lot of progress has been made made and I'm sure that's very true I'm sure on I'm sure that's very true I'm sure on I'm sure that's very true I'm sure on the pages a lot of progress has been the pages a lot of progress has been the pages a lot of progress has been made but if they weree a bulletin board made but if they weree a bulletin board made but if they weree a bulletin board before that's not content that really before that's not content that really before that's not content that really resonates with a lot of folks online resonates with a lot of folks online resonates with a lot of folks online especially as far as engagement goes you especially as far as engagement goes you especially as far as engagement goes you have conditioned them to expect that have conditioned them to expect that have conditioned them to expect that type of content from you so now that you type of content from you so now that you type of content from you so now that you progress is being made and you are progress is being made and you are progress is being made and you are posting better content the the the posting better content the the the posting better content the the the process and the progress for them to process and the progress for them to process and the progress for them to become re-engaged with the content is is become re-engaged with the content is is become re-engaged with the content is is now going it's going to start now yeah now going it's going to start now yeah now going it's going to start now yeah it doesn't happen in step with your with it doesn't happen in step with your with it doesn't happen in step with your with your process it happens after your pages your process it happens after your pages your process it happens after your pages have been revitalized and you're have been revitalized and you're have been revitalized and you're consistently taking no weeks off posting consistently taking no weeks off posting consistently taking no weeks off posting really valuable content now their really valuable content now their really valuable content now their process starts of recalibrating of what process starts of recalibrating of what process starts of recalibrating of what to expect from your church online and

to expect from your church online and to expect from your church online and with Discovery algorithms if their with Discovery algorithms if their with Discovery algorithms if their behavior with your Church's page has behavior with your Church's page has behavior with your Church's page has signal to the algorithm that they don't signal to the algorithm that they don't signal to the algorithm that they don't want to see it you've got a lot of work want to see it you've got a lot of work want to see it you've got a lot of work ahead of yourself to get your content ahead of yourself to get your content ahead of yourself to get your content even though it's great to get it back in even though it's great to get it back in even though it's great to get it back in front of them uh on a consistent basis front of them uh on a consistent basis front of them uh on a consistent basis so so be patient uh but also like you so so be patient uh but also like you so so be patient uh but also like you said bra like explicit messaging like said bra like explicit messaging like said bra like explicit messaging like take give a stage announcement to it you take give a stage announcement to it you take give a stage announcement to it you know every once a month or something and know every once a month or something and know every once a month or something and and and um tell a story about life and and um tell a story about life and and um tell a story about life change that has happened celebrate every change that has happened celebrate every change that has happened celebrate every win exactly and that's a a real way to win exactly and that's a a real way to win exactly and that's a a real way to compel people to re-engage because compel people to re-engage because compel people to re-engage because they'll see they'll see the value and they'll see they'll see the value and they'll see they'll see the value and they'll want to become a part of of that they'll want to become a part of of that they'll want to become a part of of that work online as well we're always telling work online as well we're always telling work online as well we're always telling people the what like share follow they people the what like share follow they people the what like share follow they need to understand the why or else their need to understand the why or else their need to understand the why or else their heart won't be in it so cast The Vision heart won't be in it so cast The Vision heart won't be in it so cast The Vision celebrate the wins and keep doing the celebrate the wins and keep doing the celebrate the wins and keep doing the right thing be patient yeah next right thing be patient yeah next right thing be patient yeah next question I love your recent podcast question I love your recent podcast question I love your recent podcast episode about the updates to the episode about the updates to the episode about the updates to the Instagram algorithm I'm the sole person Instagram algorithm I'm the sole person Instagram algorithm I'm the sole person on a new church plant social media on a new church plant social media on a new church plant social media account and I found that my congregation account and I found that my congregation account and I found that my congregation really only cares to engage with really only cares to engage with really only cares to engage with pictures of people they know via the pictures of people they know via the pictures of people they know via the church account with a like that's fine church account with a like that's fine church account with a like that's fine but is it a waste of my time to try and but is it a waste of my time to try and but is it a waste of my time to try and come up with things they can engage with come up with things they can engage with come up with things they can engage with in stories if that's the case do you in stories if that's the case do you in stories if that's the case do you already have a post or podcast about already have a post or podcast about already have a post or podcast about creating stories for church accounts on creating stories for church accounts on creating stories for church accounts on what actually is the easiest way to get what actually is the easiest way to get what actually is the easiest way to get engagement from a congregation that engagement from a congregation that engagement from a congregation that historically hasn't been into it if not historically hasn't been into it if not historically hasn't been into it if not maybe it's a future topic thanks for maybe it's a future topic thanks for maybe it's a future topic thanks for everything you share with church everything you share with church everything you share with church creators yeah so yes and no polls are creators yeah so yes and no polls are creators yeah so yes and no polls are like one of the easiest ways to do this like one of the easiest ways to do this like one of the easiest ways to do this I Instagram stories has continued to I Instagram stories has continued to I Instagram stories has continued to evolve and I'm just going to pull up

evolve and I'm just going to pull up evolve and I'm just going to pull up some metrics here for you while you do some metrics here for you while you do some metrics here for you while you do that can I tell you a story about some that can I tell you a story about some that can I tell you a story about some strange behavior of mine on your strange behavior of mine on your strange behavior of mine on your Instagram Stories the other Instagram Stories the other Instagram Stories the other day you created an Instagram story I day you created an Instagram story I day you created an Instagram story I don't even remember what the polls were don't even remember what the polls were don't even remember what the polls were about yeah oh maybe it was movies yeah about yeah oh maybe it was movies yeah about yeah oh maybe it was movies yeah yeah and it was like I don't know eight yeah and it was like I don't know eight yeah and it was like I don't know eight or 10 slides in a row yes or no polls or 10 slides in a row yes or no polls or 10 slides in a row yes or no polls yeah the ones that my answer was yes for yeah the ones that my answer was yes for yeah the ones that my answer was yes for I smashed the yes button yes button the I smashed the yes button yes button the I smashed the yes button yes button the ones that my answer was no for I swiped ones that my answer was no for I swiped ones that my answer was no for I swiped to the next story yeah what is that to the next story yeah what is that to the next story yeah what is that about yeah it's because you don't want about yeah it's because you don't want about yeah it's because you don't want people to know like it's it's like people to know like it's it's like people to know like it's it's like admitting that you did like you're in admitting that you did like you're in admitting that you did like you're in the negative yeah it was weird I got to the negative yeah it was weird I got to the negative yeah it was weird I got to the end I was like what did I just do the end I was like what did I just do the end I was like what did I just do wrong with me 100% a thing to affirm you wrong with me 100% a thing to affirm you wrong with me 100% a thing to affirm you your uh Instagram stories lately and your uh Instagram stories lately and your uh Instagram stories lately and your your your your polling strategy these little back your polling strategy these little back your polling strategy these little back and forth questions have been and forth questions have been and forth questions have been invigorating I've been all up in your invigorating I've been all up in your invigorating I've been all up in your stories lately okay so I just got to stories lately okay so I just got to stories lately okay so I just got to keep casting the vision and stay patient keep casting the vision and stay patient keep casting the vision and stay patient that's right so here was um I did a yes that's right so here was um I did a yes that's right so here was um I did a yes or no poll where I basically said like or no poll where I basically said like or no poll where I basically said like which thumbnail for an video should we which thumbnail for an video should we which thumbnail for an video should we do I love those do I love those do I love those 12,000 views on the story so that's just 12,000 views on the story so that's just 12,000 views on the story so that's just for context that's crazy yeah it's for context that's crazy yeah it's for context that's crazy yeah it's insane and only 23 of those were insane and only 23 of those were insane and only 23 of those were non-followers so 12,000 and3 of my non-followers so 12,000 and3 of my non-followers so 12,000 and3 of my 90,000 and that's I we've talked about 90,000 and that's I we've talked about 90,000 and that's I we've talked about this on the show before I'll reiterate this on the show before I'll reiterate this on the show before I'll reiterate it right now that is because the first I it right now that is because the first I it right now that is because the first I don't know how many no one knows how don't know how many no one knows how don't know how many no one knows how many first dozen first few dozen first many first dozen first few dozen first many first dozen first few dozen first few hundred people who saw that story

few hundred people who saw that story few hundred people who saw that story were compelled to answer that poll and were compelled to answer that poll and were compelled to answer that poll and because they were Instagram and the because they were Instagram and the because they were Instagram and the algorithm saw oh this is an engaging algorithm saw oh this is an engaging algorithm saw oh this is an engaging piece of content and it prioritize your piece of content and it prioritize your piece of content and it prioritize your story in the order uh that it will show story in the order uh that it will show story in the order uh that it will show up for all your followers and we've seen up for all your followers and we've seen up for all your followers and we've seen this happen time and time again with the this happen time and time again with the this happen time and time again with the poll feature on Instagram you get a few poll feature on Instagram you get a few poll feature on Instagram you get a few people a few dozen people a few hundred people a few dozen people a few hundred people a few dozen people a few hundred people to engage with that poll and people to engage with that poll and people to engage with that poll and Instagram's like heck yeah people love Instagram's like heck yeah people love Instagram's like heck yeah people love this content so do we and they fire it this content so do we and they fire it this content so do we and they fire it right up to the front of the line and right up to the front of the line and right up to the front of the line and you got 13,000 people seeing your story you got 13,000 people seeing your story you got 13,000 people seeing your story like that's crazy uh same week I like that's crazy uh same week I like that's crazy uh same week I published new published new published new video which was just showing uh it's a video which was just showing uh it's a video which was just showing uh it's a really nice design slide yeah I add on a really nice design slide yeah I add on a really nice design slide yeah I add on a YouTube YouTube YouTube video graphic and then I use the link video graphic and then I use the link video graphic and then I use the link button button button 2,600 accounts exactly so like the 2,600 accounts exactly so like the 2,600 accounts exactly so like the disparity between those two is is not disparity between those two is is not disparity between those two is is not small yeah now interestingly I did a small yeah now interestingly I did a small yeah now interestingly I did a Instagram poll yesterday 2,000 accounts Instagram poll yesterday 2,000 accounts Instagram poll yesterday 2,000 accounts reached on those movie ones so way lower reached on those movie ones so way lower reached on those movie ones so way lower and that was actually like really and that was actually like really and that was actually like really confusing for me now it also was Monday confusing for me now it also was Monday confusing for me now it also was Monday and it was after a bunch of non pole and it was after a bunch of non pole and it was after a bunch of non pole ones okay so that was going to be that's ones okay so that was going to be that's ones okay so that was going to be that's been my experience I was going to say I been my experience I was going to say I been my experience I was going to say I think that's my idea so I'm assuming think that's my idea so I'm assuming think that's my idea so I'm assuming that the day that you did the the that the day that you did the the that the day that you did the the YouTube thumbnail one that was the first YouTube thumbnail one that was the first YouTube thumbnail one that was the first story you posted that's right so what story you posted that's right so what story you posted that's right so what happens is if your first story that you happens is if your first story that you happens is if your first story that you post is not highly engaged it hits a th post is not highly engaged it hits a th post is not highly engaged it hits a th people 2,000 people the next ones are people 2,000 people the next ones are people 2,000 people the next ones are going to follow a suit if you have one

going to follow a suit if you have one going to follow a suit if you have one that goes off the next ones that you that goes off the next ones that you that goes off the next ones that you post in that 24 hours are going to get post in that 24 hours are going to get post in that 24 hours are going to get served to the same people exactly so the served to the same people exactly so the served to the same people exactly so the key is start with the engagement and key is start with the engagement and key is start with the engagement and then add the promo after right it's the then add the promo after right it's the then add the promo after right it's the church announcements formula one story church announcements formula one story church announcements formula one story plus one next step you can't start with plus one next step you can't start with plus one next step you can't start with the next step exactly you have to start the next step exactly you have to start the next step exactly you have to start with the story so I think for for this with the story so I think for for this with the story so I think for for this person asking the question the simplest person asking the question the simplest person asking the question the simplest thing is to start with some yes or no thing is to start with some yes or no thing is to start with some yes or no poll just like don't don't make it be poll just like don't don't make it be poll just like don't don't make it be like a hard Choice yes or no there are like a hard Choice yes or no there are like a hard Choice yes or no there are so many different ways that you can do so many different ways that you can do so many different ways that you can do this that are aligned with scripture this that are aligned with scripture this that are aligned with scripture that are you know like oh what here here that are you know like oh what here here that are you know like oh what here here here's the two here are two songs we here's the two here are two songs we here's the two here are two songs we sang last week which one like you know sang last week which one like you know sang last week which one like you know did you enjoy singing more you know he did you enjoy singing more you know he did you enjoy singing more you know he choose yes or no or it doesn't have to choose yes or no or it doesn't have to choose yes or no or it doesn't have to be even like one where it feels like be even like one where it feels like be even like one where it feels like negative choosing no it could just be negative choosing no it could just be negative choosing no it could just be like you know oh um your ch you're like you know oh um your ch you're like you know oh um your ch you're getting a vacation to the Holy Land getting a vacation to the Holy Land getting a vacation to the Holy Land which of these two spots would you be which of these two spots would you be which of these two spots would you be most excited to visit oh I want to visit most excited to visit oh I want to visit most excited to visit oh I want to visit you know this spot in Israel or this you know this spot in Israel or this you know this spot in Israel or this spot you know whatever it might be these spot you know whatever it might be these spot you know whatever it might be these just off the top of my head um it could just off the top of my head um it could just off the top of my head um it could be related to like local favorite be related to like local favorite be related to like local favorite Cuisine this is a fa a favorite of our Cuisine this is a fa a favorite of our Cuisine this is a fa a favorite of our like oh you know Johnny's beastro down like oh you know Johnny's beastro down like oh you know Johnny's beastro down the street like they're they're famous the street like they're they're famous the street like they're they're famous for their pasta and their lasagna like for their pasta and their lasagna like for their pasta and their lasagna like what do you love most at Johnny's what do you love most at Johnny's what do you love most at Johnny's beastro something like that okay here's beastro something like that okay here's beastro something like that okay here's a free social media strategy right you a free social media strategy right you a free social media strategy right you didn't like Johnny's beastro no I did didn't like Johnny's beastro no I did didn't like Johnny's beastro no I did but in the context of your story about but in the context of your story about but in the context of your story about the movies so for those listeners who the movies so for those listeners who the movies so for those listeners who didn't see it the first slide was you didn't see it the first slide was you didn't see it the first slide was you said hey uh one of the one of the best said hey uh one of the one of the best said hey uh one of the one of the best improvements I've made in my life the improvements I've made in my life the improvements I've made in my life the last year is I've stared doing more last year is I've stared doing more last year is I've stared doing more level two cardio is that what it's

level two cardio is that what it's level two cardio is that what it's called it's a zone two zone two uh where called it's a zone two zone two uh where called it's a zone two zone two uh where your heart rate is up I don't know up your heart rate is up I don't know up your heart rate is up I don't know up above above 300 beats per minute or above above 300 beats per minute or above above 300 beats per minute or whatever it is mine one between 128 and whatever it is mine one between 128 and whatever it is mine one between 128 and 140 for me it's different for everyone 140 for me it's different for everyone 140 for me it's different for everyone so you bought a stationary bike you so you bought a stationary bike you so you bought a stationary bike you riding that was the first story and then riding that was the first story and then riding that was the first story and then you go on to say hey while I'm riding you go on to say hey while I'm riding you go on to say hey while I'm riding I'm watching all these movies you get I'm watching all these movies you get I'm watching all these movies you get into the into the polls have you seen into the into the polls have you seen into the into the polls have you seen this movie have you seen this movie one this movie have you seen this movie one this movie have you seen this movie one way to post the exact same content but way to post the exact same content but way to post the exact same content but to game this algorithmic system is to to game this algorithmic system is to to game this algorithmic system is to post one poll first yeah take a picture post one poll first yeah take a picture post one poll first yeah take a picture of whatever movie you're watching right of whatever movie you're watching right of whatever movie you're watching right now and say have you seen this movie yes now and say have you seen this movie yes now and say have you seen this movie yes or no and then so you're just you're or no and then so you're just you're or no and then so you're just you're just reversing the order y then you say just reversing the order y then you say just reversing the order y then you say one of the the next story is one of the one of the the next story is one of the one of the the next story is one of the best improvements I made in my life Zone best improvements I made in my life Zone best improvements I made in my life Zone 2 cardio uh blah blah blah blah blah so 2 cardio uh blah blah blah blah blah so 2 cardio uh blah blah blah blah blah so all you have to do is reverse the order all you have to do is reverse the order all you have to do is reverse the order you get people with the engagement first you get people with the engagement first you get people with the engagement first and you get 12,000 people voting on that and you get 12,000 people voting on that and you get 12,000 people voting on that first story then you're going to get you first story then you're going to get you first story then you're going to get you know 12,000 people seeing the next one know 12,000 people seeing the next one know 12,000 people seeing the next one as opposed to 2,000 people because they as opposed to 2,000 people because they as opposed to 2,000 people because they swipe past the first one do you have swipe past the first one do you have swipe past the first one do you have good pictures of your church no yes no good pictures of your church no yes no good pictures of your church no yes no portraits social exact it's right there portraits social exact it's right there portraits social exact it's right there yeah you'll see that on your on your yeah you'll see that on your on your yeah you'll see that on your on your feed next week feed next week feed next week probably polls man they've been around probably polls man they've been around probably polls man they've been around for a long time I noticed I was in for a long time I noticed I was in for a long time I noticed I was in Instagram the other day posting a story Instagram the other day posting a story Instagram the other day posting a story and I noticed there was like a whole and I noticed there was like a whole and I noticed there was like a whole bunch of new features in the story panel bunch of new features in the story panel bunch of new features in the story panel like new stickers and stuff I was so I'm like new stickers and stuff I was so I'm like new stickers and stuff I was so I'm so old I was so overwhelmed I just like so old I was so overwhelmed I just like so old I was so overwhelmed I just like I left you cooked but polls that's been I left you cooked but polls that's been I left you cooked but polls that's been a sticker that's been around forever a sticker that's been around forever a sticker that's been around forever we've been doing like back in the day we've been doing like back in the day we've been doing like back in the day you know on the nucleus social media

you know on the nucleus social media you know on the nucleus social media program FSE like it just it always wins program FSE like it just it always wins program FSE like it just it always wins true or false Bible trivia yes oh love a true or false Bible trivia yes oh love a true or false Bible trivia yes oh love a Bible trivia I love Bible trivia this is Bible trivia I love Bible trivia this is Bible trivia I love Bible trivia this is so bad because you can expose what so bad because you can expose what so bad because you can expose what people think they believe the Bible to people think they believe the Bible to people think they believe the Bible to say and that it actually doesn't I say and that it actually doesn't I say and that it actually doesn't I you're such a sicko you're such a sicko you're such a sicko you're such a sicko you're such a sicko you're such a sicko I love that anyways next question what's I love that anyways next question what's I love that anyways next question what's one weird thing your family did as a kid one weird thing your family did as a kid one weird thing your family did as a kid okay so this came up because I mentioned okay so this came up because I mentioned okay so this came up because I mentioned it to my wife and she was like o gross it to my wife and she was like o gross it to my wife and she was like o gross Nobody Does Nobody Does Nobody Does that so so I see what you wrote yeah that so so I see what you wrote yeah that so so I see what you wrote yeah yeah yeah and I have an idea about why yeah yeah and I have an idea about why yeah yeah and I have an idea about why you wrote it okay but I just want to you wrote it okay but I just want to you wrote it okay but I just want to hear you talk about okay okay so so I hear you talk about okay okay so so I hear you talk about okay okay so so I grew up in like a lower middle class grew up in like a lower middle class grew up in like a lower middle class family income at least for the first 10 family income at least for the first 10 family income at least for the first 10 years okay so my dad was a firefighter years okay so my dad was a firefighter years okay so my dad was a firefighter which um as he climbed the ranks we which um as he climbed the ranks we which um as he climbed the ranks we became middle class and mom was a became middle class and mom was a became middle class and mom was a librarian so she like contributed income librarian so she like contributed income librarian so she like contributed income a little bit later but not when we were a little bit later but not when we were a little bit later but not when we were kids so we grew up like really in the kids so we grew up like really in the kids so we grew up like really in the country um you know Bishop Back Country country um you know Bishop Back Country country um you know Bishop Back Country right here that's right that's right um right here that's right that's right um right here that's right that's right um Baby Back Country baby back ribs sorry Baby Back Country baby back ribs sorry Baby Back Country baby back ribs sorry not for I'm so hungry right now no no no not for I'm so hungry right now no no no not for I'm so hungry right now no no no we were making those chicken links we were making those chicken links we were making those chicken links chicken legs boiled stretch don't be chicken legs boiled stretch don't be chicken legs boiled stretch don't be like frozen corn um so what would we do like frozen corn um so what would we do like frozen corn um so what would we do for leisure we get in the in the truck for leisure we get in the in the truck for leisure we get in the in the truck we go to the dump and then we drop off we go to the dump and then we drop off we go to the dump and then we drop off whatever we were dropping off and then whatever we were dropping off and then whatever we were dropping off and then Dad would be like oh just grab one thing

Dad would be like oh just grab one thing Dad would be like oh just grab one thing to bring home as a toy so like I'd like to bring home as a toy so like I'd like to bring home as a toy so like I'd like grab a tennis racket this is not why I grab a tennis racket this is not why I grab a tennis racket this is not why I thought going to the dump I have a new thought going to the dump I have a new thought going to the dump I have a new tennis racket I did not know that this tennis racket I did not know that this tennis racket I did not know that this was I I just I did not know that this was I I just I did not know that this was I I just I did not know that this was the state of your childhood so like was the state of your childhood so like was the state of your childhood so like I told Brit and she's like yeah we went I told Brit and she's like yeah we went I told Brit and she's like yeah we went to the dump to leave things and I was to the dump to leave things and I was to the dump to leave things and I was like yeah that's what we did but like like yeah that's what we did but like like yeah that's what we did but like also like someone else's trash is also like someone else's trash is also like someone else's trash is someone else's treasure and so when you someone else's treasure and so when you someone else's treasure and so when you wrote went to the dump in the notes when wrote went to the dump in the notes when wrote went to the dump in the notes when I read it I thought oh he went like to I read it I thought oh he went like to I read it I thought oh he went like to watch the watch the watch the Bears which is what I used to go to the Bears which is what I used to go to the Bears which is what I used to go to the dump dump dump for oh like up at the cottage you if you for oh like up at the cottage you if you for oh like up at the cottage you if you want to see a bear you just like go to want to see a bear you just like go to want to see a bear you just like go to the dump and see Bears rummaging around the dump and see Bears rummaging around the dump and see Bears rummaging around in the trash no but I purposely didn't in the trash no but I purposely didn't in the trash no but I purposely didn't include what I was going for cuz I include what I was going for cuz I include what I was going for cuz I wanted to get your reaction so so so so wanted to get your reaction so so so so wanted to get your reaction so so so so did you go I know you're a rich boy you did you go I know you're a rich boy you did you go I know you're a rich boy you know we didn't even go to drop off know we didn't even go to drop off know we didn't even go to drop off things no you I don't know where you had things no you I don't know where you had things no you I don't know where you had someone else dispose your garbage for someone else dispose your garbage for someone else dispose your garbage for you yeah understood understood wow oh you yeah understood understood wow oh you yeah understood understood wow oh side note not related to this whatsoever side note not related to this whatsoever side note not related to this whatsoever but related to where we live I bought but related to where we live I bought but related to where we live I bought ice wine yesterday and famously dropped ice wine yesterday and famously dropped ice wine yesterday and famously dropped it saw that in your Instagram story yeah it saw that in your Instagram story yeah it saw that in your Instagram story yeah but um I got the ice wine oh sorry so but um I got the ice wine oh sorry so but um I got the ice wine oh sorry so you dropped the bottle in or outside the you dropped the bottle in or outside the you dropped the bottle in or outside the store inside so did they replace it for store inside so did they replace it for store inside so did they replace it for free yeah they just said go grab another free yeah they just said go grab another free yeah they just said go grab another one so I which I interpreted as take one one so I which I interpreted as take one one so I which I interpreted as take one for free and just walked out of the for free and just walked out of the for free and just walked out of the store and they let you do that yeah no store and they let you do that yeah no store and they let you do that yeah no okay so last week I dropped a whole okay so last week I dropped a whole okay so last week I dropped a whole thing of cranberries which is not is $6 thing of cranberries which is not is $6 thing of cranberries which is not is $6 yeah ice wine is $60 yeah uh a whole

yeah ice wine is $60 yeah uh a whole yeah ice wine is $60 yeah uh a whole thing of cranberries outside the store thing of cranberries outside the store thing of cranberries outside the store and I know that I Pro Rebecca said oh and I know that I Pro Rebecca said oh and I know that I Pro Rebecca said oh you should have just gone back in and you should have just gone back in and you should have just gone back in and told them and they would have let you told them and they would have let you told them and they would have let you take another one no you're outside the take another one no you're outside the take another one no you're outside the store and I I just went I didn't talk to store and I I just went I didn't talk to store and I I just went I didn't talk to anyone I just went in and bought another anyone I just went in and bought another anyone I just went in and bought another one once you're outside the store it's one once you're outside the store it's one once you're outside the store it's right you're done okay and then they right you're done okay and then they right you're done okay and then they asked me they're like hey do you need a asked me they're like hey do you need a asked me they're like hey do you need a box and I was like no I'm holding it up box and I was like no I'm holding it up box and I was like no I'm holding it up the right side this time cuz it was in the right side this time cuz it was in the right side this time cuz it was in it wasn't regular wine no no no it it wasn't regular wine no no no it it wasn't regular wine no no no it wasn't it was ice wine in like a wasn't it was ice wine in like a wasn't it was ice wine in like a decorative box and so I pay for it after decorative box and so I pay for it after decorative box and so I pay for it after getting ided at the age of 32 and the getting ided at the age of 32 and the getting ided at the age of 32 and the man in his 50 goes I was way off on that man in his 50 goes I was way off on that man in his 50 goes I was way off on that one good for you second time in the last one good for you second time in the last one good for you second time in the last week and I don't ever get ID because I week and I don't ever get ID because I week and I don't ever get ID because I don't buy things that need ID don't buy things that need ID don't buy things that need ID both times one man one woman thought for both times one man one woman thought for both times one man one woman thought for sure I was it's not 21 in this country sure I was it's not 21 in this country sure I was it's not 21 in this country 19 in this province boom baby face 19 in this province boom baby face 19 in this province boom baby face assassin finally coming in handy my assassin finally coming in handy my assassin finally coming in handy my whole life n you're cute but not hot whole life n you're cute but not hot whole life n you're cute but not hot well hope you all like looking wrinkly well hope you all like looking wrinkly well hope you all like looking wrinkly someone asked me where I got my Botox someone asked me where I got my Botox someone asked me where I got my Botox the other day I was like I was like the other day I was like I was like the other day I was like I was like let's go anyway um so I I pay and I'm let's go anyway um so I I pay and I'm let's go anyway um so I I pay and I'm feeling you know great and I pick up I feeling you know great and I pick up I feeling you know great and I pick up I had one bottle of white one bottle of had one bottle of white one bottle of had one bottle of white one bottle of red so I'm holding those in my left hand red so I'm holding those in my left hand red so I'm holding those in my left hand and one de Christmas Box holding the ice and one de Christmas Box holding the ice and one de Christmas Box holding the ice wine and it's in a decorative box so I wine and it's in a decorative box so I wine and it's in a decorative box so I guess I'm holding it upside down but guess I'm holding it upside down but guess I'm holding it upside down but it's in a box the top wasn't sealed it it's in a box the top wasn't sealed it it's in a box the top wasn't sealed it was magnetized H so like it just was magnetized H so like it just was magnetized H so like it just obviously opened and then it just obviously opened and then it just obviously opened and then it just exploded yeah yeah yeah that sucks so I exploded yeah yeah yeah that sucks so I exploded yeah yeah yeah that sucks so I got another one walked out and the whole got another one walked out and the whole got another one walked out and the whole time I'm walking out like they didn't time I'm walking out like they didn't time I'm walking out like they didn't expressly say don't pay but just go grab expressly say don't pay but just go grab expressly say don't pay but just go grab another one sweetie grab another one and

another one sweetie grab another one and another one sweetie grab another one and I was like okay so I grabbed another one I was like okay so I grabbed another one I was like okay so I grabbed another one walked out anyway it's ice wine from walked out anyway it's ice wine from walked out anyway it's ice wine from chatau to charms so I'm going to drink chatau to charms so I'm going to drink chatau to charms so I'm going to drink the ice wine with my family on Christmas the ice wine with my family on Christmas the ice wine with my family on Christmas and then point see the wiy that's the and then point see the wiy that's the and then point see the wiy that's the that's the vines right behind our house that's the vines right behind our house that's the vines right behind our house that's the vines that this ice wi is that's the vines that this ice wi is that's the vines that this ice wi is from I told Brit yesterday she just from I told Brit yesterday she just from I told Brit yesterday she just shook her head in disgust and walked shook her head in disgust and walked shook her head in disgust and walked away no interest in my cute little like away no interest in my cute little like away no interest in my cute little like anyway no it's amazing so went to the anyway no it's amazing so went to the anyway no it's amazing so went to the dump and got a tennis racket it's a good dump and got a tennis racket it's a good dump and got a tennis racket it's a good tennis racket sure like obviously I've tennis racket sure like obviously I've tennis racket sure like obviously I've got nothing against that like got nothing against that like got nothing against that like repurposing things that people throw repurposing things that people throw repurposing things that people throw that like maybe shouldn't be thrown out that like maybe shouldn't be thrown out that like maybe shouldn't be thrown out gave Brit the ick yeah it's like a gave Brit the ick yeah it's like a gave Brit the ick yeah it's like a little little little sad how often dad he said I have no sad how often dad he said I have no sad how often dad he said I have no memory of this and it definitely wasn't memory of this and it definitely wasn't memory of this and it definitely wasn't a thing okay so I remember it being a a thing okay so I remember it being a a thing okay so I remember it being a thing I was we go to the dump we got one thing I was we go to the dump we got one thing I was we go to the dump we got one free toy he says I don't think you free toy he says I don't think you free toy he says I don't think you remember that right and this was all remember that right and this was all remember that right and this was all before grade two so this is pretty young before grade two so this is pretty young before grade two so this is pretty young I might be Mis remembering wow so when I I might be Mis remembering wow so when I I might be Mis remembering wow so when I saw this question in the notes I thought saw this question in the notes I thought saw this question in the notes I thought about it for quite some time and this is about it for quite some time and this is about it for quite some time and this is not to say that like bougie rich boy did not to say that like bougie rich boy did not to say that like bougie rich boy did nothing weird in his house no this is nothing weird in his house no this is nothing weird in his house no this is not to say that like that our family not to say that like that our family not to say that like that our family doesn't have their own things but I like doesn't have their own things but I like doesn't have their own things but I like bra I probably spent 10 to 15 minutes bra I probably spent 10 to 15 minutes bra I probably spent 10 to 15 minutes thinking about this trying to excavate thinking about this trying to excavate thinking about this trying to excavate something weird yeah this is making it something weird yeah this is making it something weird yeah this is making it worse for you I couldn't come up with worse for you I couldn't come up with worse for you I couldn't come up with anything except for some like some foods anything except for some like some foods anything except for some like some foods that we would eat that are a little bit that we would eat that are a little bit that we would eat that are a little bit weird Okay so the first one that came to weird Okay so the first one that came to weird Okay so the first one that came to mind was like it's a hockey night

mind was like it's a hockey night mind was like it's a hockey night tradition so we would make nachos and tradition so we would make nachos and tradition so we would make nachos and instead of doing them when I grew up and instead of doing them when I grew up and instead of doing them when I grew up and I became in charge of the nachos I was I became in charge of the nachos I was I became in charge of the nachos I was doing like nachos like the realway and doing like nachos like the realway and doing like nachos like the realway and the oven doing the whole thing but when the oven doing the whole thing but when the oven doing the whole thing but when I was a kid we would take the little I was a kid we would take the little I was a kid we would take the little like circular tsos chips of course um like circular tsos chips of course um like circular tsos chips of course um shredded cheese in the microwave yeah of shredded cheese in the microwave yeah of shredded cheese in the microwave yeah of course that was I mean that when we when course that was I mean that when we when course that was I mean that when we when we did nacho night yeah it was on the we did nacho night yeah it was on the we did nacho night yeah it was on the pan in the oven fancy but when it was pan in the oven fancy but when it was pan in the oven fancy but when it was coming home from school quick snack on coming home from school quick snack on coming home from school quick snack on the plate Shred the cheese throw it in the plate Shred the cheese throw it in the plate Shred the cheese throw it in okay so you're with me so okay so you're with me so okay so you're with me so far the one thing that I don't know how far the one thing that I don't know how far the one thing that I don't know how it became thing maybe it is something it became thing maybe it is something it became thing maybe it is something like maybe I'm going to say you're going like maybe I'm going to say you're going like maybe I'm going to say you're going to be like yeah that's like common okay to be like yeah that's like common okay to be like yeah that's like common okay but this is something that we did that I but this is something that we did that I but this is something that we did that I haven't seen anywhere else oh you're haven't seen anywhere else oh you're haven't seen anywhere else oh you're about to say the most non-toxic thing about to say the most non-toxic thing about to say the most non-toxic thing and I'm going to lose my mind no it's and I'm going to lose my mind no it's and I'm going to lose my mind no it's and it's simple it's just a little bit and it's simple it's just a little bit and it's simple it's just a little bit it's a little bit it's a little bit it's a little bit off um Tostito salsa yeah the jar sure off um Tostito salsa yeah the jar sure off um Tostito salsa yeah the jar sure in a bowl yeah cheese in the bowl on top in a bowl yeah cheese in the bowl on top in a bowl yeah cheese in the bowl on top of the salsa in the microwave it's of the salsa in the microwave it's of the salsa in the microwave it's disgusting you're a sicko okay so it's disgusting you're a sicko okay so it's disgusting you're a sicko okay so it's weird right that's not hot salsa with weird right that's not hot salsa with weird right that's not hot salsa with melted cheese in the microwave and you melted cheese in the microwave and you melted cheese in the microwave and you Stir It Up Stir It Up Stir It Up oh and you dip your little microwave oh and you dip your little microwave oh and you dip your little microwave chips into the hot salsa and cheese hot chips into the hot salsa and cheese hot chips into the hot salsa and cheese hot salsa I know so I don't know where this salsa I know so I don't know where this salsa I know so I don't know where this came from I don't know I know it wasn't came from I don't know I know it wasn't came from I don't know I know it wasn't my brainchild I know that like so my my brainchild I know that like so my my brainchild I know that like so my brother's 10 years older than me hockey brother's 10 years older than me hockey brother's 10 years older than me hockey kns were usually with his friends so I kns were usually with his friends so I kns were usually with his friends so I don't know if it was an idea that came

don't know if it was an idea that came don't know if it was an idea that came into our house let's move to the next into our house let's move to the next into our house let's move to the next question I don't I don't want to hear question I don't I don't want to hear question I don't I don't want to hear any another bit of an anomaly in our any another bit of an anomaly in our any another bit of an anomaly in our family um there's more cold apple pie oh family um there's more cold apple pie oh family um there's more cold apple pie oh sure yeah you dig into the pie you're sure yeah you dig into the pie you're sure yeah you dig into the pie you're like I ain't eating this up from the like I ain't eating this up from the like I ain't eating this up from the next day I'm just digging in so that's next day I'm just digging in so that's next day I'm just digging in so that's not it you're serving it chilled so it's not it you're serving it chilled so it's not it you're serving it chilled so it's Thanksgiving it's Christmas it's at my Thanksgiving it's Christmas it's at my Thanksgiving it's Christmas it's at my grandmother's house she's with her Lord grandmother's house she's with her Lord grandmother's house she's with her Lord and Savior so you have to be careful how and Savior so you have to be careful how and Savior so you have to be careful how we talk about this okay she made the pie we talk about this okay she made the pie we talk about this okay she made the pie from scratch yeah it's still to this day from scratch yeah it's still to this day from scratch yeah it's still to this day my favorite apple pie the the apples my favorite apple pie the the apples my favorite apple pie the the apples still have integrity it's not still have integrity it's not still have integrity it's not mush um yeah you need that but she mush um yeah you need that but she mush um yeah you need that but she served it cold well what do you mean served it cold well what do you mean served it cold well what do you mean cold like like room temperature nope I cold like like room temperature nope I cold like like room temperature nope I mean like out of the fridge cold and I mean like out of the fridge cold and I mean like out of the fridge cold and I don't again I don't know how it started don't again I don't know how it started don't again I don't know how it started but it became to be this thing where but it became to be this thing where but it became to be this thing where other people in the family were like other people in the family were like other people in the family were like yeah this is weird it's better warm you yeah this is weird it's better warm you yeah this is weird it's better warm you put in the ice cream on top yes but to put in the ice cream on top yes but to put in the ice cream on top yes but to me it's because it was at a formative me it's because it was at a formative me it's because it was at a formative time of my life my favorite way to eat time of my life my favorite way to eat time of my life my favorite way to eat apple pie still whipped cream or ice apple pie still whipped cream or ice apple pie still whipped cream or ice cream on top of the chilled apple pie it cream on top of the chilled apple pie it cream on top of the chilled apple pie it just depends what's served at at just depends what's served at at just depends what's served at at Grandma's house it was usually uh Grandma's house it was usually uh Grandma's house it was usually uh whipped cream is she is she making it a whipped cream is she is she making it a whipped cream is she is she making it a couple days ahead putting it in the couple days ahead putting it in the couple days ahead putting it in the fridge to preserve it yeah and then it fridge to preserve it yeah and then it fridge to preserve it yeah and then it just became like oh I didn't take it out just became like oh I didn't take it out just became like oh I didn't take it out to let it sometimes it would be like she to let it sometimes it would be like she to let it sometimes it would be like she took it out of the freezer cuz she had took it out of the freezer cuz she had took it out of the freezer cuz she had made it earlier and the very center made it earlier and the very center made it earlier and the very center Frozen o yeah interesting so I would we Frozen o yeah interesting so I would we Frozen o yeah interesting so I would we would always eat our pies like room would always eat our pies like room would always eat our pies like room temperature okay reasonable yeah yeah temperature okay reasonable yeah yeah temperature okay reasonable yeah yeah and then if you add a cold ice cream or and then if you add a cold ice cream or and then if you add a cold ice cream or a room temperature whipped cream on top a room temperature whipped cream on top a room temperature whipped cream on top it's fine it's not melting that pie is it's fine it's not melting that pie is it's fine it's not melting that pie is so much less offensive than boiling

so much less offensive than boiling so much less offensive than boiling salsa the salsa thing is weird Okay so I salsa the salsa thing is weird Okay so I salsa the salsa thing is weird Okay so I came up with something that was weird came up with something that was weird came up with something that was weird okay okay okay okay it's not weird it's okay okay okay okay it's not weird it's okay okay okay okay it's not weird it's offensive okay one more I'm going to do offensive okay one more I'm going to do offensive okay one more I'm going to do Rebecca dirty now okay oh yeah yes Rebecca dirty now okay oh yeah yes Rebecca dirty now okay oh yeah yes please so she grew up it sounds like please so she grew up it sounds like please so she grew up it sounds like similar like socioeconomic um like level similar like socioeconomic um like level similar like socioeconomic um like level as you uh not a whole lot of to be clear as you uh not a whole lot of to be clear as you uh not a whole lot of to be clear these weren't even the good rackets these weren't even the good rackets these weren't even the good rackets these were the wooden ones with the these were the wooden ones with the these were the wooden ones with the really long stem in the tiny surface really long stem in the tiny surface really long stem in the tiny surface area like you had to be extremely area like you had to be extremely area like you had to be extremely accurate jez um one of her snacks of accurate jez um one of her snacks of accurate jez um one of her snacks of choice as a child uh there's some trauma choice as a child uh there's some trauma choice as a child uh there's some trauma associated with this as well so we don't associated with this as well so we don't associated with this as well so we don't need to dig into it too much but was need to dig into it too much but was need to dig into it too much but was wonderbrad yeah butter sure sugar which is why we eat so look it's a sugar which is why we eat so look it's a carbon of fat right like it's why we eat carbon of fat right like it's why we eat carbon of fat right like it's why we eat so clean now is because we have a lot of so clean now is because we have a lot of so clean now is because we have a lot of work to undo from like from Wonderbread work to undo from like from Wonderbread work to undo from like from Wonderbread and sugar so that's fascinating cuz I and sugar so that's fascinating cuz I and sugar so that's fascinating cuz I grew up poor but only eating healthy grew up poor but only eating healthy grew up poor but only eating healthy right so it was like why are we poor we right so it was like why are we poor we right so it was like why are we poor we spent all of it on our 1995 I mean spent all of it on our 1995 I mean spent all of it on our 1995 I mean Rebecca and I asked ourselves that same Rebecca and I asked ourselves that same Rebecca and I asked ourselves that same question last week why don't we have any question last week why don't we have any question last week why don't we have any money and and we said it's because we money and and we said it's because we money and and we said it's because we choose to buy the most of food so as choose to buy the most of food so as choose to buy the most of food so as soon as I got a job I was like and my soon as I got a job I was like and my soon as I got a job I was like and my girlfriend works at McDonald's 50% off girlfriend works at McDonald's 50% off girlfriend works at McDonald's 50% off all food yeah eight Junior chickens run all food yeah eight Junior chickens run all food yeah eight Junior chickens run it yeah and I'm still dealing with that it yeah and I'm still dealing with that it yeah and I'm still dealing with that trauma that's trauma that's trauma that's right okay moving on back to some things right okay moving on back to some things right okay moving on back to some things that are uh hopefully more a little more that are uh hopefully more a little more that are uh hopefully more a little more helpful what are your thoughts on using helpful what are your thoughts on using helpful what are your thoughts on using QR codes to get info on announcements QR codes to get info on announcements QR codes to get info on announcements our church puts a QR code on the graphic our church puts a QR code on the graphic our church puts a QR code on the graphic for every announcement given from stage for every announcement given from stage for every announcement given from stage it seems like a lot to ask people to

it seems like a lot to ask people to it seems like a lot to ask people to continually scan the screen do you have continually scan the screen do you have continually scan the screen do you have thoughts on QR codes versus website for thoughts on QR codes versus website for thoughts on QR codes versus website for announcements events Etc yeah I've announcements events Etc yeah I've announcements events Etc yeah I've really come around on QR codes even on really come around on QR codes even on really come around on QR codes even on the screen on what screen like like the screen on what screen like like the screen on what screen like like they're saying they put it on on the they're saying they put it on on the they're saying they put it on on the screen for announcements really yeah I screen for announcements really yeah I screen for announcements really yeah I used it uh I scanned one at church the used it uh I scanned one at church the used it uh I scanned one at church the other day okay and I was like and and it other day okay and I was like and and it other day okay and I was like and and it went to the launcher and I was like oh went to the launcher and I was like oh went to the launcher and I was like oh yeah that worked perfectly um we put QR yeah that worked perfectly um we put QR yeah that worked perfectly um we put QR codes on our connect card template um codes on our connect card template um codes on our connect card template um that you can download and use YouTube that you can download and use YouTube that you can download and use YouTube protols.com on the blog why do QR codes protols.com on the blog why do QR codes protols.com on the blog why do QR codes work you know we've always encouraged work you know we've always encouraged work you know we've always encouraged one destination for every Next Step yeah one destination for every Next Step yeah one destination for every Next Step yeah and that can be a URL life abundant. CAO right uh or uh vanity URL that CAO right uh or uh vanity URL that redirects you know like um life abundant redirects you know like um life abundant redirects you know like um life abundant dot yeah likego Pizza dot whatever and dot yeah likego Pizza dot whatever and dot yeah likego Pizza dot whatever and then dot yeah sure um XYZ and then that then dot yeah sure um XYZ and then that then dot yeah sure um XYZ and then that goes to the hub and if you use that over goes to the hub and if you use that over goes to the hub and if you use that over and over and over again it becomes and over and over again it becomes and over and over again it becomes ingrained in people's minds that that is ingrained in people's minds that that is ingrained in people's minds that that is the one place to go what's unique about the one place to go what's unique about the one place to go what's unique about QR codes is that you can have one call QR codes is that you can have one call QR codes is that you can have one call to action scan the QR code yeah and to action scan the QR code yeah and to action scan the QR code yeah and every time it's scan the QR code but every time it's scan the QR code but every time it's scan the QR code but what you can do is every single QR code what you can do is every single QR code what you can do is every single QR code is unique that's right and so you can is unique that's right and so you can is unique that's right and so you can have one single call to action that for have one single call to action that for have one single call to action that for the person taking the next step it's the person taking the next step it's the person taking the next step it's identical so you achieve that but you're

identical so you achieve that but you're identical so you achieve that but you're able to swap it out so it goes to a able to swap it out so it goes to a able to swap it out so it goes to a different destination every single time different destination every single time different destination every single time without the problem saying okay for this without the problem saying okay for this without the problem saying okay for this go to this person for this do this for go to this person for this do this for go to this person for this do this for this do this different thing and so they this do this different thing and so they this do this different thing and so they have to remember okay I wanted to do have to remember okay I wanted to do have to remember okay I wanted to do this is it talk to the pastor is it this is it talk to the pastor is it this is it talk to the pastor is it download the app is it go to the website download the app is it go to the website download the app is it go to the website is it uh call the church you can achieve is it uh call the church you can achieve is it uh call the church you can achieve that different destination but for them that different destination but for them that different destination but for them it's the same destination and only QR it's the same destination and only QR it's the same destination and only QR codes can do that now some people don't codes can do that now some people don't codes can do that now some people don't like QR codes and some churches are like like QR codes and some churches are like like QR codes and some churches are like no one in my church likes QR codes and I no one in my church likes QR codes and I no one in my church likes QR codes and I hear you yeah hear you yeah hear you yeah I I've come around I used to think they I I've come around I used to think they I I've come around I used to think they were not great because the tech had a were not great because the tech had a were not great because the tech had a lot of when you had to use the QR lot of when you had to use the QR lot of when you had to use the QR Scanner app or something there were a Scanner app or something there were a Scanner app or something there were a lot of hurdles now some people say like lot of hurdles now some people say like lot of hurdles now some people say like it's still not great on every single it's still not great on every single it's still not great on every single phone and so maybe there is still some phone and so maybe there is still some phone and so maybe there is still some some technological Hur hurdles um I've some technological Hur hurdles um I've some technological Hur hurdles um I've come around I think it's great for come around I think it's great for come around I think it's great for saving on paper it does a lot of good um saving on paper it does a lot of good um saving on paper it does a lot of good um we do them on our YouTube videos now so we do them on our YouTube videos now so we do them on our YouTube videos now so if we have a free resource at the end of if we have a free resource at the end of if we have a free resource at the end of the video I'll say scan the QR code on the video I'll say scan the QR code on the video I'll say scan the QR code on the screen or click the link in the the screen or click the link in the the screen or click the link in the description the reason we do that is description the reason we do that is description the reason we do that is because a lot of people more and more because a lot of people more and more because a lot of people more and more are watching YouTube videos on their TVs are watching YouTube videos on their TVs are watching YouTube videos on their TVs and so you can't say Link in the and so you can't say Link in the and so you can't say Link in the description when someone's on a TV and description when someone's on a TV and description when someone's on a TV and so it doesn't make sense for them if you so it doesn't make sense for them if you so it doesn't make sense for them if you say scan the QR code they can do it as say scan the QR code they can do it as say scan the QR code they can do it as they watch the video and then I also say they watch the video and then I also say they watch the video and then I also say or click the link in description so if or click the link in description so if or click the link in description so if you're on mobile or your computer you're you're on mobile or your computer you're you're on mobile or your computer you're probably not going to scan a QR code probably not going to scan a QR code probably not going to scan a QR code especially on mobile because you can't especially on mobile because you can't especially on mobile because you can't scan it because you're watching it yeah scan it because you're watching it yeah scan it because you're watching it yeah on your phone and then you can click the on your phone and then you can click the on your phone and then you can click the link in the description so it seems like link in the description so it seems like link in the description so it seems like these this Tech is becoming more these this Tech is becoming more these this Tech is becoming more integrated I feel like pre pandemic it integrated I feel like pre pandemic it integrated I feel like pre pandemic it felt like they were going to kind of felt like they were going to kind of felt like they were going to kind of just like come and go but then they kind

just like come and go but then they kind just like come and go but then they kind of became a thing th and now they're of became a thing th and now they're of became a thing th and now they're still around so I I'm I'm Pro the I mean still around so I I'm I'm Pro the I mean still around so I I'm I'm Pro the I mean the restaurant downstairs here has never the restaurant downstairs here has never the restaurant downstairs here has never transitioned back to paper menus they transitioned back to paper menus they transitioned back to paper menus they still use the QR code which again people still use the QR code which again people still use the QR code which again people have like strong opinions about and I'm have like strong opinions about and I'm have like strong opinions about and I'm like this is this is great they can like this is this is great they can like this is this is great they can update the menu whenever they want which update the menu whenever they want which update the menu whenever they want which they do they do it daily day there's no they do they do it daily day there's no they do they do it daily day there's no paper like I I I don't know I've always paper like I I I don't know I've always paper like I I I don't know I've always been a fan of QR codes even when it was been a fan of QR codes even when it was been a fan of QR codes even when it was clunky when you needed the the scanner clunky when you needed the the scanner clunky when you needed the the scanner app now that it's integrated before they app now that it's integrated before they app now that it's integrated before they were big yeah now that it's like were big yeah now that it's like were big yeah now that it's like integrated into into most phones um just integrated into into most phones um just integrated into into most phones um just with the camera app I don't know man with the camera app I don't know man with the camera app I don't know man like I I I really see how they Propel like I I I really see how they Propel like I I I really see how they Propel people to take next steps so um Rebecca people to take next steps so um Rebecca people to take next steps so um Rebecca she's a midwife she works at a clinic she's a midwife she works at a clinic she's a midwife she works at a clinic and part of one of her projects right and part of one of her projects right and part of one of her projects right now is like is um asking their clients now is like is um asking their clients now is like is um asking their clients to fill out Google reviews and so to fill out Google reviews and so to fill out Google reviews and so they're just like asking people to do it they're just like asking people to do it they're just like asking people to do it and nobody's doing it and the other day and nobody's doing it and the other day and nobody's doing it and the other day we went to a new chiropractor and at the we went to a new chiropractor and at the we went to a new chiropractor and at the counter where I'm paying they had it's counter where I'm paying they had it's counter where I'm paying they had it's not a QR code it's like a an what do not a QR code it's like a an what do not a QR code it's like a an what do they call an NFC tag it's like this they call an NFC tag it's like this they call an NFC tag it's like this little plastic thing and it says tap little plastic thing and it says tap little plastic thing and it says tap here to leave a Google review so here to leave a Google review so here to leave a Google review so functionally the same thing as a QR code functionally the same thing as a QR code functionally the same thing as a QR code what do you think I did I tapped it what do you think I did I tapped it what do you think I did I tapped it because I was standing there paying all because I was standing there paying all because I was standing there paying all I had to do is like move my phone over I had to do is like move my phone over I had to do is like move my phone over the Google review thing pops up and now the Google review thing pops up and now the Google review thing pops up and now they've compelled me to take a Next Step they've compelled me to take a Next Step they've compelled me to take a Next Step that otherwise I'm really not sure I that otherwise I'm really not sure I that otherwise I'm really not sure I would have yeah and and and what we know would have yeah and and and what we know would have yeah and and and what we know about human psychology is that once about human psychology is that once about human psychology is that once you've begun down that path you're going you've begun down that path you're going you've begun down that path you're going to complete it right so instead of like to complete it right so instead of like to complete it right so instead of like making that first step difficult make making that first step difficult make making that first step difficult make the first step as easy as possible and the first step as easy as possible and the first step as easy as possible and then even if like the overall process is then even if like the overall process is then even if like the overall process is just as com to complete once You'

just as com to complete once You' just as com to complete once You' started you're like oh I already started started you're like oh I already started started you're like oh I already started this I have to finish if I don't start I this I have to finish if I don't start I this I have to finish if I don't start I never have to finish it yeah uh it's never have to finish it yeah uh it's never have to finish it yeah uh it's okay if you don't have an answer for okay if you don't have an answer for okay if you don't have an answer for this but is there a free QR code this but is there a free QR code this but is there a free QR code generator that you prefer so we use like generator that you prefer so we use like generator that you prefer so we use like qr-code-generator.com yeah that seems to qr-code-generator.com yeah that seems to qr-code-generator.com yeah that seems to be like the first result on Google yeah be like the first result on Google yeah be like the first result on Google yeah and we have a paid account with them but and we have a paid account with them but and we have a paid account with them but they also let you do stuff for free they also let you do stuff for free they also let you do stuff for free bit.ly we've been using because QR code bit.ly we've been using because QR code bit.ly we've been using because QR code generator like we pay but they still generator like we pay but they still generator like we pay but they still have a Max and we exceeded the max so have a Max and we exceeded the max so have a Max and we exceeded the max so now we also have been using bitly Max of now we also have been using bitly Max of now we also have been using bitly Max of codes you can create yeah okay yeah codes you can create yeah okay yeah codes you can create yeah okay yeah which was strange I thought yeah which was strange I thought yeah which was strange I thought yeah cool next question I want examples of cool next question I want examples of cool next question I want examples of how a 33-year-old man should dress so I how a 33-year-old man should dress so I how a 33-year-old man should dress so I got sent this tweet um and I think got sent this tweet um and I think got sent this tweet um and I think Millennials are having a really Millennials are having a really Millennials are having a really difficult time we're lost because difficult time we're lost because difficult time we're lost because fashion has basically inverted and I'll fashion has basically inverted and I'll fashion has basically inverted and I'll get to what I mean on that in a second get to what I mean on that in a second get to what I mean on that in a second and when it changes so dramatically and when it changes so dramatically and when it changes so dramatically people are like I've dressed this this people are like I've dressed this this people are like I've dressed this this way my whole life and now now you're way my whole life and now now you're way my whole life and now now you're saying like this this this silhouette is saying like this this this silhouette is saying like this this this silhouette is completely opposite of what's right like completely opposite of what's right like completely opposite of what's right like it's hard to transition I am a pretty it's hard to transition I am a pretty it's hard to transition I am a pretty fashion forward guy and I took about 24 fashion forward guy and I took about 24 fashion forward guy and I took about 24 months to transition fully um to the new months to transition fully um to the new months to transition fully um to the new silhouette so here's the simplest way of silhouette so here's the simplest way of silhouette so here's the simplest way of explaining it explaining it explaining it Millennials we wore big tops and tight Millennials we wore big tops and tight Millennials we wore big tops and tight bottoms didn't we if you think about the bottoms didn't we if you think about the bottoms didn't we if you think about the most extreme expression of this remember most extreme expression of this remember most extreme expression of this remember worship leaders that basically wore like worship leaders that basically wore like worship leaders that basically wore like dresses as tops they were like down to dresses as tops they were like down to dresses as tops they were like down to our knees and then like skin tight our knees and then like skin tight our knees and then like skin tight jeans what's popular now is the big

jeans what's popular now is the big jeans what's popular now is the big bottoms and the smaller tops literally bottoms and the smaller tops literally bottoms and the smaller tops literally cropped in some s so I'm wearing a cropped in some s so I'm wearing a cropped in some s so I'm wearing a sweater that is like basically finishes sweater that is like basically finishes sweater that is like basically finishes like upper fly on my jeans like almost like upper fly on my jeans like almost like upper fly on my jeans like almost at waist length I'm a bit shorter than at waist length I'm a bit shorter than at waist length I'm a bit shorter than the average guy I'm 5'9 so like if the average guy I'm 5'9 so like if the average guy I'm 5'9 so like if averag is like 510 or 11 then this would averag is like 510 or 11 then this would averag is like 510 or 11 then this would probably finish at the waistline as it's probably finish at the waistline as it's probably finish at the waistline as it's intended to fit and my bottoms are um intended to fit and my bottoms are um intended to fit and my bottoms are um relaxed fit um now I have pretty big relaxed fit um now I have pretty big relaxed fit um now I have pretty big legs and booty and so they don't look as legs and booty and so they don't look as legs and booty and so they don't look as relaxed as they might on somebody else relaxed as they might on somebody else relaxed as they might on somebody else um and I have even more relaxed jeans um and I have even more relaxed jeans um and I have even more relaxed jeans than this so imagine if your whole life than this so imagine if your whole life than this so imagine if your whole life you wore like really skinny jeans and you wore like really skinny jeans and you wore like really skinny jeans and now like relaxed jeans are popular like now like relaxed jeans are popular like now like relaxed jeans are popular like you would feel very uncomfortable in you would feel very uncomfortable in you would feel very uncomfortable in that and then same like if you're used that and then same like if you're used that and then same like if you're used to like tight tops and now and long tops to like tight tops and now and long tops to like tight tops and now and long tops now it's supposed to be cropped and when now it's supposed to be cropped and when now it's supposed to be cropped and when I say small tops it can be um cropped I say small tops it can be um cropped I say small tops it can be um cropped but it can also be like slim fit one of but it can also be like slim fit one of but it can also be like slim fit one of the fun silouettes I've been working the fun silouettes I've been working the fun silouettes I've been working with is like relaxed bottoms and like a with is like relaxed bottoms and like a with is like relaxed bottoms and like a smaller shirt so the shirt is still like smaller shirt so the shirt is still like smaller shirt so the shirt is still like um like tailored it's fit but the jeans um like tailored it's fit but the jeans um like tailored it's fit but the jeans are relaxed but you can also go baggy up are relaxed but you can also go baggy up are relaxed but you can also go baggy up top baggie below so just kind of big top baggie below so just kind of big top baggie below so just kind of big picture advice for anyone that cares picture advice for anyone that cares picture advice for anyone that cares about this um you want to have a vision about this um you want to have a vision about this um you want to have a vision basically for three things silhouette basically for three things silhouette basically for three things silhouette fabrics and just like the overall fabrics and just like the overall fabrics and just like the overall feeling that you're trying to capture feeling that you're trying to capture feeling that you're trying to capture where people get mixed up is they will where people get mixed up is they will where people get mixed up is they will see one outfit that they like and see one outfit that they like and see one outfit that they like and they'll say I like the look of that they'll say I like the look of that they'll say I like the look of that outfit I want to wear that outfit the

outfit I want to wear that outfit the outfit I want to wear that outfit the reason that is a problematic uh path to reason that is a problematic uh path to reason that is a problematic uh path to go down is one it's unlikely that your go down is one it's unlikely that your go down is one it's unlikely that your wardrobe has anything in that outfit wardrobe has anything in that outfit wardrobe has anything in that outfit right now if you are a millennial that's right now if you are a millennial that's right now if you are a millennial that's coming from one silhouette to like this coming from one silhouette to like this coming from one silhouette to like this brand new one and then secondly the brand new one and then secondly the brand new one and then secondly the chances that that outfit works on your chances that that outfit works on your chances that that outfit works on your body body body type just as one random outfit is is type just as one random outfit is is type just as one random outfit is is unlikely and this is why it's better to unlikely and this is why it's better to unlikely and this is why it's better to have a vision for overall have a vision for overall have a vision for overall silhouette Fabrics that you like and silhouette Fabrics that you like and silhouette Fabrics that you like and then just kind of the feeling that then just kind of the feeling that then just kind of the feeling that you're trying to to capture and so what you're trying to to capture and so what you're trying to to capture and so what I mean by that is silhouette is really I mean by that is silhouette is really I mean by that is silhouette is really just like okay my body type is this and just like okay my body type is this and just like okay my body type is this and so I like wearing clothes that fit in a so I like wearing clothes that fit in a so I like wearing clothes that fit in a silhouette like this and then that is silhouette like this and then that is silhouette like this and then that is what your ideal should be to Aspire to what your ideal should be to Aspire to what your ideal should be to Aspire to not this is one cool outfit I saw on not this is one cool outfit I saw on not this is one cool outfit I saw on Instagram on a guy that may or may not Instagram on a guy that may or may not Instagram on a guy that may or may not have a body type like me at all have a body type like me at all have a body type like me at all different height different weight different height different weight different height different weight different build and they already don't different build and they already don't different build and they already don't you know took both of those items to the you know took both of those items to the you know took both of those items to the tailor MH so for me me um my personal tailor MH so for me me um my personal tailor MH so for me me um my personal style properties like in terms of style properties like in terms of style properties like in terms of feeling are masculine clean and elevated feeling are masculine clean and elevated feeling are masculine clean and elevated so anything I'm already as we discussed so anything I'm already as we discussed so anything I'm already as we discussed already baby face I can't grow a beard I already baby face I can't grow a beard I already baby face I can't grow a beard I have very delicate features my fingers have very delicate features my fingers have very delicate features my fingers are not wide man fingers they're skinny are not wide man fingers they're skinny are not wide man fingers they're skinny lady fingers that's okay but that means lady fingers that's okay but that means lady fingers that's okay but that means that there are certain things that I that there are certain things that I that there are certain things that I like that if I wear become very feminine like that if I wear become very feminine like that if I wear become very feminine because I already have delicate features because I already have delicate features because I already have delicate features whereas if a person who had like much whereas if a person who had like much whereas if a person who had like much broader shoulders who was 5 in taller

broader shoulders who was 5 in taller broader shoulders who was 5 in taller who had a beard um could wear that and who had a beard um could wear that and who had a beard um could wear that and he would like almost offset their he would like almost offset their he would like almost offset their masculinity with like some feminine masculinity with like some feminine masculinity with like some feminine qualities whereas mine I'm already like qualities whereas mine I'm already like qualities whereas mine I'm already like farther along the feminine so I have to farther along the feminine so I have to farther along the feminine so I have to wear more masculine things which is why wear more masculine things which is why wear more masculine things which is why soon my entire body will be covered in soon my entire body will be covered in soon my entire body will be covered in tattoos it's the only path forward for tattoos it's the only path forward for tattoos it's the only path forward for me hey fdct if you want to link me up me hey fdct if you want to link me up me hey fdct if you want to link me up with the HGH and you will be able to with the HGH and you will be able to with the HGH and you will be able to pull off a v-neck because it'll reveal pull off a v-neck because it'll reveal pull off a v-neck because it'll reveal the masculine tattoo beneath yeah the masculine tattoo beneath yeah the masculine tattoo beneath yeah started wearing some like you know vests started wearing some like you know vests started wearing some like you know vests um formerly called wife beaters and they um formerly called wife beaters and they um formerly called wife beaters and they show off like you know the the tattoo a show off like you know the the tattoo a show off like you know the the tattoo a bit okay great that that's working for bit okay great that that's working for bit okay great that that's working for me I can't grow any chest hair so I gota me I can't grow any chest hair so I gota me I can't grow any chest hair so I gota like just you know draw it on like just you know draw it on like just you know draw it on essentially yes so masculine clean and essentially yes so masculine clean and essentially yes so masculine clean and elevated are kind of my looks like I'm elevated are kind of my looks like I'm elevated are kind of my looks like I'm not going to look sloppy in what I wear not going to look sloppy in what I wear not going to look sloppy in what I wear it's very like put together it's very it's very like put together it's very it's very like put together it's very like almost manicured in a way and then like almost manicured in a way and then like almost manicured in a way and then elevated how do you elevate you elevate elevated how do you elevate you elevate elevated how do you elevate you elevate by taking something that's basic and the by taking something that's basic and the by taking something that's basic and the silhouette is slightly more refined or silhouette is slightly more refined or silhouette is slightly more refined or the fabric you can tell is slightly more the fabric you can tell is slightly more the fabric you can tell is slightly more refined U and so like love knit Fabrics refined U and so like love knit Fabrics refined U and so like love knit Fabrics I love denim um I don't wear a ton of I love denim um I don't wear a ton of I love denim um I don't wear a ton of trousers just because like you know the trousers just because like you know the trousers just because like you know the Booty's too popping in the trousers but Booty's too popping in the trousers but Booty's too popping in the trousers but also because like that's a bit of a also because like that's a bit of a also because like that's a bit of a delicate you know fabric kind of goes delicate you know fabric kind of goes delicate you know fabric kind of goes against the delicate features it's too against the delicate features it's too against the delicate features it's too much a very stiff Fabric in the trouser much a very stiff Fabric in the trouser much a very stiff Fabric in the trouser can work like almost like a work wear can work like almost like a work wear can work like almost like a work wear pant type fabric that can work for me um pant type fabric that can work for me um pant type fabric that can work for me um and then in terms of silhouette you know and then in terms of silhouette you know and then in terms of silhouette you know relaxed bottoms cropped um and by relaxed bottoms cropped um and by relaxed bottoms cropped um and by cropped we just mean like cropped for cropped we just mean like cropped for cropped we just mean like cropped for our standards not like above the belly our standards not like above the belly our standards not like above the belly um but cropped lengths um or tighter

um but cropped lengths um or tighter um but cropped lengths um or tighter tops that kind of like show off like the tops that kind of like show off like the tops that kind of like show off like the muscles um which can also help with the muscles um which can also help with the muscles um which can also help with the masculine feel so that's kind of you masculine feel so that's kind of you masculine feel so that's kind of you know what I've been going with but it's know what I've been going with but it's know what I've been going with but it's a lot of trial and error you know I now a lot of trial and error you know I now a lot of trial and error you know I now have a tailor that is on speed dial I have a tailor that is on speed dial I have a tailor that is on speed dial I was there yesterday and I'm you know was there yesterday and I'm you know was there yesterday and I'm you know some great guy um he's a Syrian fellow some great guy um he's a Syrian fellow some great guy um he's a Syrian fellow that is now doing his tailoring out of that is now doing his tailoring out of that is now doing his tailoring out of his garage so like I walk into the his garage so like I walk into the his garage so like I walk into the garage garage garage and you know it's always cash only of and you know it's always cash only of and you know it's always cash only of course on the WhatsApp and I'm like hey course on the WhatsApp and I'm like hey course on the WhatsApp and I'm like hey got this got this got this jacket can we like shorten it by like a jacket can we like shorten it by like a jacket can we like shorten it by like a half inch and he's like yeah you are a half inch and he's like yeah you are a half inch and he's like yeah you are a real sicko I love you for this like and real sicko I love you for this like and real sicko I love you for this like and we've gotten to kind of that stage um we've gotten to kind of that stage um we've gotten to kind of that stage um but the first step is just you know but the first step is just you know but the first step is just you know understanding the silhouette understanding the silhouette understanding the silhouette understanding your body type and if you understanding your body type and if you understanding your body type and if you are coming from this probably the last are coming from this probably the last are coming from this probably the last thing I've talked a lot of like gobble thing I've talked a lot of like gobble thing I've talked a lot of like gobble deg about fashion here this is a real deg about fashion here this is a real deg about fashion here this is a real good takeaway if you remember being in good takeaway if you remember being in good takeaway if you remember being in high school and going to look at the high school and going to look at the high school and going to look at the graduating classes on the wall and you'd graduating classes on the wall and you'd graduating classes on the wall and you'd go back and you'd find your mom or your go back and you'd find your mom or your go back and you'd find your mom or your dad or you'd find someone like your dad or you'd find someone like your dad or you'd find someone like your parents age and you'd be like why did parents age and you'd be like why did parents age and you'd be like why did they all have they all have they all have mullets and I always thought as a kid mullets and I always thought as a kid mullets and I always thought as a kid what is our thing going to be what is what is our thing going to be what is what is our thing going to be what is our I thought I thought it was going to our I thought I thought it was going to our I thought I thought it was going to be a hairstyle I just assumed what is be a hairstyle I just assumed what is be a hairstyle I just assumed what is our hairstyle going to be skinny jeans our hairstyle going to be skinny jeans our hairstyle going to be skinny jeans and our skinny jeans are our parents and our skinny jeans are our parents and our skinny jeans are our parents mullets yeah where you look back and mullets yeah where you look back and mullets yeah where you look back and you're like what were why did you all you're like what were why did you all you're like what were why did you all have mullets why were you all wearing have mullets why were you all wearing have mullets why were you all wearing skin tight jeans literally leggings yeah skin tight jeans literally leggings yeah skin tight jeans literally leggings yeah and so if you it doesn't make sense and so if you it doesn't make sense and so if you it doesn't make sense probably for you to go from skinny jeans probably for you to go from skinny jeans probably for you to go from skinny jeans to relaxed because your all your friends

to relaxed because your all your friends to relaxed because your all your friends and family going to be like what are you and family going to be like what are you and family going to be like what are you wearing but then also you're going to wearing but then also you're going to wearing but then also you're going to look and feel like what am I wearing so look and feel like what am I wearing so look and feel like what am I wearing so you won't feel comfortable and you'll be you won't feel comfortable and you'll be you won't feel comfortable and you'll be self-conscious because everyone else self-conscious because everyone else self-conscious because everyone else will be looking at you so you just go will be looking at you so you just go will be looking at you so you just go and it becomes gradual I never intended and it becomes gradual I never intended and it becomes gradual I never intended to go to relaxed fit I just wanted to go to go to relaxed fit I just wanted to go to go to relaxed fit I just wanted to go from um skinny to slim and then I went from um skinny to slim and then I went from um skinny to slim and then I went from slim to straight and then I went from slim to straight and then I went from slim to straight and then I went from straight to relaxed and I haven't from straight to relaxed and I haven't from straight to relaxed and I haven't gone from relaxed to like baggy yet but gone from relaxed to like baggy yet but gone from relaxed to like baggy yet but maybe I will you just keep like working maybe I will you just keep like working maybe I will you just keep like working the silhouette and the more you wear the silhouette and the more you wear the silhouette and the more you wear different things you'll realize oh I different things you'll realize oh I different things you'll realize oh I actually look better in this because actually look better in this because actually look better in this because when you grow up you only dress the way when you grow up you only dress the way when you grow up you only dress the way everyone else dresses it doesn't mean it everyone else dresses it doesn't mean it everyone else dresses it doesn't mean it looks good on you it looks good on looks good on you it looks good on looks good on you it looks good on somebody but it might not look good on somebody but it might not look good on somebody but it might not look good on you unless you're very very slim so any you unless you're very very slim so any you unless you're very very slim so any muscles at all or any like you know muscles at all or any like you know muscles at all or any like you know excess weight at all skinny doesn't look excess weight at all skinny doesn't look excess weight at all skinny doesn't look good mhm it looks good if you're very good mhm it looks good if you're very good mhm it looks good if you're very slim and small but if you're like a slim and small but if you're like a slim and small but if you're like a bigger person like any anything that's bigger person like any anything that's bigger person like any anything that's relaxed is going to flatter your figure relaxed is going to flatter your figure relaxed is going to flatter your figure better and so the challenge to anyone better and so the challenge to anyone better and so the challenge to anyone listening is to say are you dressing listening is to say are you dressing listening is to say are you dressing because it's what looks best on you or because it's what looks best on you or because it's what looks best on you or are you dressing because that was the are you dressing because that was the are you dressing because that was the only way we dressed as teenagers and as only way we dressed as teenagers and as only way we dressed as teenagers and as young adults and you're still dressing young adults and you're still dressing young adults and you're still dressing that way if so it's probably not the that way if so it's probably not the that way if so it's probably not the most flattering silhouette on you that most flattering silhouette on you that most flattering silhouette on you that doesn't mean you need to embrace all the doesn't mean you need to embrace all the doesn't mean you need to embrace all the current trends but it's worth exploring current trends but it's worth exploring current trends but it's worth exploring what might look best on your body type what might look best on your body type what might look best on your body type because as we have said before and I because as we have said before and I because as we have said before and I believe fully everyone can look great in believe fully everyone can look great in believe fully everyone can look great in clothes anyone can be an eight out of 10 clothes anyone can be an eight out of 10 clothes anyone can be an eight out of 10 on the pretty scale it's achievable for on the pretty scale it's achievable for on the pretty scale it's achievable for all of us get in the gym wear clothes all of us get in the gym wear clothes all of us get in the gym wear clothes that fit you wash your face um the baggy

that fit you wash your face um the baggy that fit you wash your face um the baggy to parachute pant transition is what I'm to parachute pant transition is what I'm to parachute pant transition is what I'm really looking forward to from you it's really looking forward to from you it's really looking forward to from you it's only a matter of time yep hey I'm a only a matter of time yep hey I'm a only a matter of time yep hey I'm a student Pastor from South Arkansas which student Pastor from South Arkansas which student Pastor from South Arkansas which can we talk about why we call it Kansas can we talk about why we call it Kansas can we talk about why we call it Kansas but then we pronounce it Arkansas not AR but then we pronounce it Arkansas not AR but then we pronounce it Arkansas not AR Kansas we never know quick question Kansas we never know quick question Kansas we never know quick question about utilizing some social platforms about utilizing some social platforms about utilizing some social platforms what do you do with Facebook there what do you do with Facebook there what do you do with Facebook there aren't as many students on there so it's aren't as many students on there so it's aren't as many students on there so it's not as engaging I'm wanting to make it not as engaging I'm wanting to make it not as engaging I'm wanting to make it more parent adult Church Focus for more parent adult Church Focus for more parent adult Church Focus for engaging the adults who have students in engaging the adults who have students in engaging the adults who have students in our ministry but maybe I have the wrong our ministry but maybe I have the wrong our ministry but maybe I have the wrong mindset it just doesn't get the same mindset it just doesn't get the same mindset it just doesn't get the same traction as things like Instagram do you traction as things like Instagram do you traction as things like Instagram do you have any suggestions it doesn't get the have any suggestions it doesn't get the have any suggestions it doesn't get the same traction as things like Instagram same traction as things like Instagram same traction as things like Instagram why because of the stratification of why because of the stratification of why because of the stratification of social platforms social platforms are social platforms social platforms are social platforms social platforms are now classified by generation and not now classified by generation and not now classified by generation and not feature set it used to be you would just feature set it used to be you would just feature set it used to be you would just jump on every platform you'd use every jump on every platform you'd use every jump on every platform you'd use every platform there would be someone on every platform there would be someone on every platform there would be someone on every platform nowadays different age demos platform nowadays different age demos platform nowadays different age demos are on different platforms so you don't are on different platforms so you don't are on different platforms so you don't need to force it if you want to set up a need to force it if you want to set up a need to force it if you want to set up a Facebook group for the parent where Facebook group for the parent where Facebook group for the parent where they're probably active on Facebook that they're probably active on Facebook that they're probably active on Facebook that might be a great idea but the students might be a great idea but the students might be a great idea but the students are probably not going to engage there are probably not going to engage there are probably not going to engage there they might not even have Facebook they might not even have Facebook they might not even have Facebook accounts exactly ride the wave as we accounts exactly ride the wave as we accounts exactly ride the wave as we always say don't stand in the ocean always say don't stand in the ocean always say don't stand in the ocean trying to fight against the waves you trying to fight against the waves you trying to fight against the waves you will lose go with the rhythm of of will lose go with the rhythm of of will lose go with the rhythm of of social that's right okay next question social that's right okay next question social that's right okay next question loving the recent interviews but I have loving the recent interviews but I have loving the recent interviews but I have an important question now that the an important question now that the an important question now that the season has changed what's your top season has changed what's your top season has changed what's your top cologne recommendation for the cold cologne recommendation for the cold cologne recommendation for the cold weather I looked for your list from the weather I looked for your list from the weather I looked for your list from the summer and I couldn't find it let's go summer and I couldn't find it let's go summer and I couldn't find it let's go winter frag need a new he's looking for winter frag need a new he's looking for winter frag need a new he's looking for list we need a a new blog post series on list we need a a new blog post series on list we need a a new blog post series on the nucleus blog Brady's fragrance the nucleus blog Brady's fragrance the nucleus blog Brady's fragrance recommendations I love it yeah I have recommendations I love it yeah I have recommendations I love it yeah I have style properties believe it or not I style properties believe it or not I style properties believe it or not I have fragrance properties you better have fragrance properties you better have fragrance properties you better believe it masculine again youthful and believe it masculine again youthful and believe it masculine again youthful and longlasting if you are going to be in

longlasting if you are going to be in longlasting if you are going to be in the permanent rotation you need to hit the permanent rotation you need to hit the permanent rotation you need to hit those three things what's in the those three things what's in the those three things what's in the rotation for winter rotation for winter rotation for winter 2024 Tom Ford Black Orchid parfum which 2024 Tom Ford Black Orchid parfum which 2024 Tom Ford Black Orchid parfum which has a boozy Plum notes probably the most has a boozy Plum notes probably the most has a boozy Plum notes probably the most feminine on this list it's pretty unisex feminine on this list it's pretty unisex feminine on this list it's pretty unisex nothing smells like Tom Black Orchid nothing smells like Tom Black Orchid nothing smells like Tom Black Orchid nothing uh parfams dearle Pegasus nothing uh parfams dearle Pegasus nothing uh parfams dearle Pegasus exclusive this is a dark and spicy exclusive this is a dark and spicy exclusive this is a dark and spicy almond very masculine which just like almond very masculine which just like almond very masculine which just like that tinge of Al which is just a fun that tinge of Al which is just a fun that tinge of Al which is just a fun it's a fun note they have there's it's a fun note they have there's it's a fun note they have there's Pegasus by PDM params de Marley not Pegasus by PDM params de Marley not Pegasus by PDM params de Marley not nearly as good as Pegasus nearly as good as Pegasus nearly as good as Pegasus exclusive uh Tom Ford Noir extreme oh exclusive uh Tom Ford Noir extreme oh exclusive uh Tom Ford Noir extreme oh Banger I've been wearing this for Banger I've been wearing this for Banger I've been wearing this for multiple Winters one of my favorites multiple Winters one of my favorites multiple Winters one of my favorites just Comfort on a cold Winter's Night just Comfort on a cold Winter's Night just Comfort on a cold Winter's Night vanilla spice chocolate manliness vanilla spice chocolate manliness vanilla spice chocolate manliness Killian Angel share this is a boozy C Killian Angel share this is a boozy C Killian Angel share this is a boozy C cinnamon roll very sweet Gourmand just cinnamon roll very sweet Gourmand just cinnamon roll very sweet Gourmand just want to eat you up so yummy uh Killian want to eat you up so yummy uh Killian want to eat you up so yummy uh Killian Black Phantom this is coffee rum and Black Phantom this is coffee rum and Black Phantom this is coffee rum and chocolate I can smell it on this knit chocolate I can smell it on this knit chocolate I can smell it on this knit from the previous year it's just it's from the previous year it's just it's from the previous year it's just it's like spraying coffee and chocolate on like spraying coffee and chocolate on like spraying coffee and chocolate on you I mean yes doesn't like that yes uh you I mean yes doesn't like that yes uh you I mean yes doesn't like that yes uh I put this on before a Christmas party I put this on before a Christmas party I put this on before a Christmas party my neighbor a man walked up to me gave my neighbor a man walked up to me gave my neighbor a man walked up to me gave me a hug said you me a hug said you me a hug said you delicious he's right in the rotation delicious he's right in the rotation delicious he's right in the rotation facts uh Valentino wo intense the most facts uh Valentino wo intense the most facts uh Valentino wo intense the most affordable on this list this is a affordable on this list this is a affordable on this list this is a designer fragrance you're going to get designer fragrance you're going to get designer fragrance you're going to get this for you know anywhere between 75 this for you know anywhere between 75 this for you know anywhere between 75 and 125 bucks powdery Iris uh iris is a

and 125 bucks powdery Iris uh iris is a and 125 bucks powdery Iris uh iris is a very distinctive note it's very fresh very distinctive note it's very fresh very distinctive note it's very fresh almost like um like a clean suit that's almost like um like a clean suit that's almost like um like a clean suit that's kind of what I want to wear this with um kind of what I want to wear this with um kind of what I want to wear this with um masculine very it's not formal but it is masculine very it's not formal but it is masculine very it's not formal but it is professional a great scent to wear professional a great scent to wear professional a great scent to wear around the office like if you don't want around the office like if you don't want around the office like if you don't want want your pastor being like you smell want your pastor being like you smell want your pastor being like you smell delicious today and are more like no no delicious today and are more like no no delicious today and are more like no no no you're a professional worship Pastor no you're a professional worship Pastor no you're a professional worship Pastor that also manages social media in this that also manages social media in this that also manages social media in this church perhaps Valentino wo intense wo church perhaps Valentino wo intense wo church perhaps Valentino wo intense wo is u o and finally the new edition for is u o and finally the new edition for is u o and finally the new edition for 2024 Louis Vuitton ombre Nomad I just 2024 Louis Vuitton ombre Nomad I just 2024 Louis Vuitton ombre Nomad I just wrote down this is for your villain era wrote down this is for your villain era wrote down this is for your villain era okay using some more vacular don't look okay using some more vacular don't look okay using some more vacular don't look that up on SEO for songs when you're that up on SEO for songs when you're that up on SEO for songs when you're looking you know you're just just bad looking you know you're just just bad looking you know you're just just bad boy aesthetic boy aesthetic boy aesthetic okay Louis Vuitton ombre Nomad all right okay Louis Vuitton ombre Nomad all right okay Louis Vuitton ombre Nomad all right for when you you know I'm not the hero for when you you know I'm not the hero for when you you know I'm not the hero in the story okay how did that come into in the story okay how did that come into in the story okay how did that come into your rotation so Louis Vuitton your rotation so Louis Vuitton your rotation so Louis Vuitton fragrances are very expensive and fragrances are very expensive and fragrances are very expensive and they're only sold at Louis Vuitton so they're only sold at Louis Vuitton so they're only sold at Louis Vuitton so you can't get them on Discounters and you can't get them on Discounters and you can't get them on Discounters and you can't even get them like at Sephora you can't even get them like at Sephora you can't even get them like at Sephora or through a different platform or through a different platform or through a different platform different company and so I had never different company and so I had never different company and so I had never really explored them until they kind of really explored them until they kind of really explored them until they kind of came on my radar and then I I sampled a came on my radar and then I I sampled a came on my radar and then I I sampled a few I bought my first one in Portugal few I bought my first one in Portugal few I bought my first one in Portugal earlier this year which is uh was it earlier this year which is uh was it earlier this year which is uh was it imagination which is just one of my imagination which is just one of my imagination which is just one of my favorite summer scents and the other one favorite summer scents and the other one favorite summer scents and the other one that I smelled that I really liked and I that I smelled that I really liked and I that I smelled that I really liked and I had heard great reviews from I think had heard great reviews from I think had heard great reviews from I think ombre Nomad first came from a person in ombre Nomad first came from a person in ombre Nomad first came from a person in Pro Church Nation dming me on Instagram Pro Church Nation dming me on Instagram Pro Church Nation dming me on Instagram uh was a one I had on my radar for uh was a one I had on my radar for uh was a one I had on my radar for winter so I waited pulled the trigger um

winter so I waited pulled the trigger um winter so I waited pulled the trigger um there's no holiday sale because Louis there's no holiday sale because Louis there's no holiday sale because Louis Vuitton sucks of course um but it's it Vuitton sucks of course um but it's it Vuitton sucks of course um but it's it it's masculine it's youthful and it's it it's masculine it's youthful and it's it it's masculine it's youthful and it's it just lasts forever and when I say just lasts forever and when I say just lasts forever and when I say youthful I don't mean like um childish youthful I don't mean like um childish youthful I don't mean like um childish no like oh the Hollister smell I just no like oh the Hollister smell I just no like oh the Hollister smell I just don't want one of those old smelling don't want one of those old smelling don't want one of those old smelling scents like a a classic fuer that smells scents like a a classic fuer that smells scents like a a classic fuer that smells like you know your grandfather um no no like you know your grandfather um no no like you know your grandfather um no no offense to those I dress like my offense to those I dress like my offense to those I dress like my grandfather so um I'm just not ready for grandfather so um I'm just not ready for grandfather so um I'm just not ready for that kind of scent Yeah final question that kind of scent Yeah final question that kind of scent Yeah final question on today's episode I was scrolling on today's episode I was scrolling on today's episode I was scrolling Instagram and a real showed up that Instagram and a real showed up that Instagram and a real showed up that baited me with the hook here's why baited me with the hook here's why baited me with the hook here's why you're seeing this in the text of the you're seeing this in the text of the you're seeing this in the text of the real the creator gives several things to real the creator gives several things to real the creator gives several things to do so that your reels are favored by the do so that your reels are favored by the do so that your reels are favored by the algorithm many of which you already algorithm many of which you already algorithm many of which you already recommend keeping it short using a good recommend keeping it short using a good recommend keeping it short using a good hook Etc she also recommended using only hook Etc she also recommended using only hook Etc she also recommended using only three to six hashtags and using hashtags three to six hashtags and using hashtags three to six hashtags and using hashtags that aren't popular I'm wondering what that aren't popular I'm wondering what that aren't popular I'm wondering what your thoughts are on that last bit of your thoughts are on that last bit of your thoughts are on that last bit of advice do you agree from your personal advice do you agree from your personal advice do you agree from your personal experience and if so would this beer on experience and if so would this beer on experience and if so would this beer on other platforms with there different other platforms with there different other platforms with there different algorithms or does this advice only algorithms or does this advice only algorithms or does this advice only apply to Instagram so the importance of apply to Instagram so the importance of apply to Instagram so the importance of hashtags is still very misunderstood uh hashtags is still very misunderstood uh hashtags is still very misunderstood uh still held in high esteem because people still held in high esteem because people still held in high esteem because people feel like it's like a magical unlock for feel like it's like a magical unlock for feel like it's like a magical unlock for the algorithm I agree with the Creator the algorithm I agree with the Creator the algorithm I agree with the Creator on everything they said uh in terms of on everything they said uh in terms of on everything they said uh in terms of like the number of hashtags 3 to six I like the number of hashtags 3 to six I like the number of hashtags 3 to six I often put three um in terms of the not often put three um in terms of the not often put three um in terms of the not popular my guess is there meaning behind popular my guess is there meaning behind popular my guess is there meaning behind that is you wouldn't want to use a that is you wouldn't want to use a that is you wouldn't want to use a hashtag that's so popular like hasht hashtag that's so popular like hasht hashtag that's so popular like hasht coffee yeah that you just have no chance coffee yeah that you just have no chance coffee yeah that you just have no chance of breaking through so you kind of want of breaking through so you kind of want of breaking through so you kind of want to find that sweet spot of like you to find that sweet spot of like you to find that sweet spot of like you don't want to use one that no one is don't want to use one that no one is don't want to use one that no one is searching for you know oh there's 102 searching for you know oh there's 102 searching for you know oh there's 102 posts with this hashtag you also don't

posts with this hashtag you also don't posts with this hashtag you also don't want one that has you know 1.2 billion want one that has you know 1.2 billion want one that has you know 1.2 billion um posts on this hashtag it's like one um posts on this hashtag it's like one um posts on this hashtag it's like one that has like more than 100,000 fewer that has like more than 100,000 fewer that has like more than 100,000 fewer than 750,000 you know it's like you know than 750,000 you know it's like you know than 750,000 you know it's like you know morning coffee or you know like morning coffee or you know like morning coffee or you know like specialty coffee specialty coffee that's specialty coffee specialty coffee that's specialty coffee specialty coffee that's a great one a great one a great one um presumably and and there are lots of um presumably and and there are lots of um presumably and and there are lots of websites that you can use we use INF websites that you can use we use INF websites that you can use we use INF fl.com I think to look for hashtags and fl.com I think to look for hashtags and fl.com I think to look for hashtags and their um popularity uh but you can also their um popularity uh but you can also their um popularity uh but you can also see it right on many platforms now and see it right on many platforms now and see it right on many platforms now and so you can just look there uh and then so you can just look there uh and then so you can just look there uh and then we kind of keep a log in ever note like we kind of keep a log in ever note like we kind of keep a log in ever note like these are the hashtags we use and every these are the hashtags we use and every these are the hashtags we use and every post we kind of like let's say we have post we kind of like let's say we have post we kind of like let's say we have 10 we cycle through three different ones 10 we cycle through three different ones 10 we cycle through three different ones in a different combination we've looked in a different combination we've looked in a different combination we've looked through posts we've looked at the data 3 through posts we've looked at the data 3 through posts we've looked at the data 3 to 5% boost if your hashtags get like to 5% boost if your hashtags get like to 5% boost if your hashtags get like actually indexed they do well it's not actually indexed they do well it's not actually indexed they do well it's not going to make her break the post if going to make her break the post if going to make her break the post if anything it'll push it a little bit anything it'll push it a little bit anything it'll push it a little bit farther or do nothing so don't get hung farther or do nothing so don't get hung farther or do nothing so don't get hung up on it people still get hung up on it up on it people still get hung up on it up on it people still get hung up on it in 2024 um little cherry on top nothing in 2024 um little cherry on top nothing in 2024 um little cherry on top nothing more there you go thank you for your more there you go thank you for your more there you go thank you for your time attention and Trust send in your time attention and Trust send in your time attention and Trust send in your questions at always as always and we'll questions at always as always and we'll questions at always as always and we'll talk to you real soon I thought you were talk to you real soon I thought you were talk to you real soon I thought you were going to say Bishop backstroke going to say Bishop backstroke going to say Bishop backstroke truthfully when uh when you hit me with truthfully when uh when you hit me with truthfully when uh when you hit me with the intro there but we don't reuse the intro there but we don't reuse the intro there but we don't reuse intros what do you take me for the first intros what do you take me for the first intros what do you take me for the first one was breaststroke when you said back one was breaststroke when you said back one was breaststroke when you said back I thought you were going to say I thought you were going to say I thought you were going to say backstroke oh no it's Bishop butterfly backstroke oh no it's Bishop butterfly backstroke oh no it's Bishop butterfly h