Trending Sounds Church Social Media Report

today on the show we're talking about today on the show we're talking about trending sounds on social and how you trending sounds on social and how you trending sounds on social and how you can create Church social media posts out can create Church social media posts out can create Church social media posts out of them we're joined by Ron Starling of them we're joined by Ron Starling of them we're joined by Ron Starling who's going to be breaking down five who's going to be breaking down five who's going to be breaking down five options for us so if you're wondering options for us so if you're wondering options for us so if you're wondering what to post on social media this week what to post on social media this week what to post on social media this week don't worry we got you let's dive don't worry we got you let's dive don't worry we got you let's dive in well hey there and welcome to the pro in well hey there and welcome to the pro in well hey there and welcome to the pro Church tools show we're here to help you Church tools show we're here to help you Church tools show we're here to help you and your church navigate the biggest and your church navigate the biggest and your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady USU your host I'm joined as always Brady USU your host I'm joined as always Brady USU your host I'm joined as always by my co-host it's Alexander Mills hello by my co-host it's Alexander Mills hello by my co-host it's Alexander Mills hello hello and we're joined on his hello and we're joined on his hello and we're joined on his turn uh session on the pro Church tool turn uh session on the pro Church tool turn uh session on the pro Church tool show by Ron Starling Ron welcome back show by Ron Starling Ron welcome back show by Ron Starling Ron welcome back what it do guys this this is going to be what it do guys this this is going to be what it do guys this this is going to be fun I'm very excited that's all I can fun I'm very excited that's all I can fun I'm very excited that's all I can say yes we're introducing a new segment say yes we're introducing a new segment say yes we're introducing a new segment today it's called Ron's rankings where today it's called Ron's rankings where today it's called Ron's rankings where without telling us Ron has collected a without telling us Ron has collected a without telling us Ron has collected a series of digital and social media series of digital and social media series of digital and social media trends that he has been observing uh Ron trends that he has been observing uh Ron trends that he has been observing uh Ron spends a ton of time creating content in spends a ton of time creating content in spends a ton of time creating content in the church space creating content the church space creating content the church space creating content outside of the church space and uh outside of the church space and uh outside of the church space and uh Consulting and working alongside some of Consulting and working alongside some of Consulting and working alongside some of the most prolific uh content creators the most prolific uh content creators the most prolific uh content creators and spiritual leaders and Pastors in the and spiritual leaders and Pastors in the and spiritual leaders and Pastors in the church space as well so there is perhaps church space as well so there is perhaps church space as well so there is perhaps no one better equipped than him to no one better equipped than him to no one better equipped than him to basically tell us hey here's what's basically tell us hey here's what's basically tell us hey here's what's working right now but we're going to do working right now but we're going to do working right now but we're going to do this with a little bit of a Twist what this with a little bit of a Twist what this with a little bit of a Twist what Ron has done is specifically identified Ron has done is specifically identified Ron has done is specifically identified Trends and creative formats and things Trends and creative formats and things Trends and creative formats and things that are popping off right now that are that are popping off right now that are that are popping off right now that are outside of the church space if you are a outside of the church space if you are a outside of the church space if you are a listener a viewer of this show you know listener a viewer of this show you know listener a viewer of this show you know that one of my preferred ways of that one of my preferred ways of that one of my preferred ways of creating content is not riffing off

creating content is not riffing off creating content is not riffing off what's happening trend-wise in the what's happening trend-wise in the what's happening trend-wise in the church space but what's happening in church space but what's happening in church space but what's happening in other Industries looking at stuff that other Industries looking at stuff that other Industries looking at stuff that is happening outside of our world and is happening outside of our world and is happening outside of our world and then bringing that into the church space then bringing that into the church space then bringing that into the church space is one of the best ways to Breathe new is one of the best ways to Breathe new is one of the best ways to Breathe new fresh air into what we're doing and so fresh air into what we're doing and so fresh air into what we're doing and so Ron has done that but he hasn't told us Ron has done that but he hasn't told us Ron has done that but he hasn't told us and so he is going to go through each of and so he is going to go through each of and so he is going to go through each of the trends that he's identified we're the trends that he's identified we're the trends that he's identified we're going to react to them in real time so going to react to them in real time so going to react to them in real time so Ron take us away Ron's rankings the Ron take us away Ron's rankings the Ron take us away Ron's rankings the debut with the very first one all right debut with the very first one all right debut with the very first one all right we're going to start at number five this we're going to start at number five this we're going to start at number five this is where you go from the bottom to top is where you go from the bottom to top is where you go from the bottom to top okay number five we're going to start okay number five we're going to start okay number five we're going to start with a trend that um I've seeing happen with a trend that um I've seeing happen with a trend that um I've seeing happen a little bit in church and and but I a little bit in church and and but I a little bit in church and and but I haven't seen it fully make a trans uh a haven't seen it fully make a trans uh a haven't seen it fully make a trans uh a crossover just yet but it's a trend um crossover just yet but it's a trend um crossover just yet but it's a trend um it's an original sound if you did not it's an original sound if you did not it's an original sound if you did not know original sounds are it right now know original sounds are it right now know original sounds are it right now it's not exactly about the music that it's not exactly about the music that it's not exactly about the music that everyone's doing original sounds everyone's doing original sounds everyone's doing original sounds Instagram is actually telling us that Instagram is actually telling us that Instagram is actually telling us that they're going to boost original sounds they're going to boost original sounds they're going to boost original sounds that are catching Trend or even if you that are catching Trend or even if you that are catching Trend or even if you start an original sound which is a start an original sound which is a start an original sound which is a little bit harder but I'm going to start little bit harder but I'm going to start little bit harder but I'm going to start with this trend it's made by this person with this trend it's made by this person with this trend it's made by this person named the the hodi named the the hodi named the the hodi Jean I don't know who that is we don't Jean I don't know who that is we don't Jean I don't know who that is we don't have to know about who that is but we have to know about who that is but we have to know about who that is but we know that it's trending and it goes like know that it's trending and it goes like know that it's trending and it goes like this part of me feels so bad but ooh not this part of me feels so bad but ooh not this part of me feels so bad but ooh not that that that [Music] [Music] [Music] bad not now if you track with me here bad not now if you track with me here bad not now if you track with me here you could use this for almost anything a you could use this for almost anything a you could use this for almost anything a pardon me feels so bad for talking about pardon me feels so bad for talking about pardon me feels so bad for talking about Jesus all the time time well then say Jesus all the time time well then say Jesus all the time time well then say that you don't you don't love Jesus

that you don't you don't love Jesus that you don't you don't love Jesus Anymore whoa not that bad right I'm Anymore whoa not that bad right I'm Anymore whoa not that bad right I'm flipping the trend I've seen tons of flipping the trend I've seen tons of flipping the trend I've seen tons of people use it for makeup I've seen tons people use it for makeup I've seen tons people use it for makeup I've seen tons of people use it for fashion I've seen of people use it for fashion I've seen of people use it for fashion I've seen tons of people use it for cooking um so tons of people use it for cooking um so tons of people use it for cooking um so many different types of ways that we can many different types of ways that we can many different types of ways that we can use that people have already used this use that people have already used this use that people have already used this trend and all we have to do is take it trend and all we have to do is take it trend and all we have to do is take it for for for ourselves um for example I went to ourselves um for example I went to ourselves um for example I went to church a couple of uh weekends ago was church a couple of uh weekends ago was church a couple of uh weekends ago was father said and it's like pardon me father said and it's like pardon me father said and it's like pardon me feels bad for um for not having a dad feels bad for um for not having a dad feels bad for um for not having a dad inside or you know what you could flip inside or you know what you could flip inside or you know what you could flip anything into this trend and uh actually anything into this trend and uh actually anything into this trend and uh actually just saw recently someone use it uh in just saw recently someone use it uh in just saw recently someone use it uh in the context of Jesus and it already has the context of Jesus and it already has the context of Jesus and it already has 85,000 views right and he says following 85,000 views right and he says following 85,000 views right and he says following Jesus is kind of hard it is following Jesus is kind of hard it is following Jesus is kind of hard it is following Jesus is difficult and then the context Jesus is difficult and then the context Jesus is difficult and then the context is go back to your old self then whoa is go back to your old self then whoa is go back to your old self then whoa buddy not that bad so it's an easy Trend buddy not that bad so it's an easy Trend buddy not that bad so it's an easy Trend to flip it takes 10 seconds to record it to flip it takes 10 seconds to record it to flip it takes 10 seconds to record it should take you no longer or no more should take you no longer or no more should take you no longer or no more than three actual drives to get this than three actual drives to get this than three actual drives to get this right it might take longer for you to right it might take longer for you to right it might take longer for you to think about what you want to say you can think about what you want to say you can think about what you want to say you can utilize this from the context of the utilize this from the context of the utilize this from the context of the sermon that was preached on Sunday you sermon that was preached on Sunday you sermon that was preached on Sunday you can utilize a point that is actually um can utilize a point that is actually um can utilize a point that is actually um that was from the sermon you can utilize that was from the sermon you can utilize that was from the sermon you can utilize this in the context of just reading your this in the context of just reading your this in the context of just reading your Bible and utilize this from the context Bible and utilize this from the context Bible and utilize this from the context of having a struggle with God and saying of having a struggle with God and saying of having a struggle with God and saying you know what the struggle is not worth you know what the struggle is not worth you know what the struggle is not worth not worth leaving God behind and you not worth leaving God behind and you not worth leaving God behind and you could EAS easily use this in the context could EAS easily use this in the context could EAS easily use this in the context of Hebrews I think it's six or seven it of Hebrews I think it's six or seven it of Hebrews I think it's six or seven it says flee right free flee from our old

says flee right free flee from our old says flee right free flee from our old life and cling on to hope that's an easy life and cling on to hope that's an easy life and cling on to hope that's an easy switch you know what like it's hard to switch you know what like it's hard to switch you know what like it's hard to hold on to hope well then go back to hold on to hope well then go back to hold on to hope well then go back to your old self wow not that bad so how your old self wow not that bad so how your old self wow not that bad so how does that sound that's you rocking with does that sound that's you rocking with does that sound that's you rocking with me yeah so what I love about this is me yeah so what I love about this is me yeah so what I love about this is It's a switch in perception and what we It's a switch in perception and what we It's a switch in perception and what we know about uh everyday life is that know about uh everyday life is that know about uh everyday life is that humans are extremely adaptable and so humans are extremely adaptable and so humans are extremely adaptable and so what happens is no matter how good or what happens is no matter how good or what happens is no matter how good or how bad things are around us uh we will how bad things are around us uh we will how bad things are around us uh we will find issues with what's happening in our find issues with what's happening in our find issues with what's happening in our life and often all we need is a change life and often all we need is a change life and often all we need is a change in uh perception uh if I can illustrate in uh perception uh if I can illustrate in uh perception uh if I can illustrate this in extremely powerful way so I was this in extremely powerful way so I was this in extremely powerful way so I was talking with someone uh the other day talking with someone uh the other day talking with someone uh the other day and they were talking about a period in and they were talking about a period in and they were talking about a period in their life where they were struggling their life where they were struggling their life where they were struggling with depression and they went to a with depression and they went to a with depression and they went to a counselor and this was a Christian counselor and this was a Christian counselor and this was a Christian counselor but also a person that counselor but also a person that counselor but also a person that understood some of the best and most understood some of the best and most understood some of the best and most recent compelling science around recent compelling science around recent compelling science around depression and so what they had this depression and so what they had this depression and so what they had this person do was take an MRI of their brain person do was take an MRI of their brain person do was take an MRI of their brain at the very beginning of their therapy at the very beginning of their therapy at the very beginning of their therapy sessions together and then every 3 sessions together and then every 3 sessions together and then every 3 months they would take another MRI and months they would take another MRI and months they would take another MRI and at the beginning of them doing these at the beginning of them doing these at the beginning of them doing these sessions together they said hey look sessions together they said hey look sessions together they said hey look this is your brain and this is what an this is your brain and this is what an this is your brain and this is what an MRI of a trauma victim's brain looks MRI of a trauma victim's brain looks MRI of a trauma victim's brain looks like and they were comparable in fact like and they were comparable in fact like and they were comparable in fact this therapist suggested that this this therapist suggested that this this therapist suggested that this person who was going into therapy like person who was going into therapy like person who was going into therapy like had it worse than their Baseline trauma had it worse than their Baseline trauma had it worse than their Baseline trauma victim MRI scan and the person so was victim MRI scan and the person so was victim MRI scan and the person so was like okay so like what how do we fix like okay so like what how do we fix like okay so like what how do we fix this this and the counselor said look this this and the counselor said look this this and the counselor said look this is going to sound really cheesy but this is going to sound really cheesy but this is going to sound really cheesy but all it is is just changing your

all it is is just changing your all it is is just changing your perception and like leaning into the perception and like leaning into the perception and like leaning into the good and not emphasizing the bad and so good and not emphasizing the bad and so good and not emphasizing the bad and so this person um was told by the counselor this person um was told by the counselor this person um was told by the counselor to basically just like write down things to basically just like write down things to basically just like write down things that you're grateful for write down that you're grateful for write down that you're grateful for write down things like despite all the tough things things like despite all the tough things things like despite all the tough things that are going on in your life and that are going on in your life and that are going on in your life and believe me they it was a very bad scene believe me they it was a very bad scene believe me they it was a very bad scene for this person write down the positive for this person write down the positive for this person write down the positive and then every three months they would and then every three months they would and then every three months they would do a new MRI and this person like fully do a new MRI and this person like fully do a new MRI and this person like fully recovered they've been off meds for a recovered they've been off meds for a recovered they've been off meds for a year which was what they really wanted year which was what they really wanted year which was what they really wanted to do to do to do and it was all from changing their and it was all from changing their and it was all from changing their perception now am I suggesting that perception now am I suggesting that perception now am I suggesting that Ron's rankings post here is going to Ron's rankings post here is going to Ron's rankings post here is going to contribute anything in the same contribute anything in the same contribute anything in the same no Pastor Al says yes but what we know no Pastor Al says yes but what we know no Pastor Al says yes but what we know is that social often as we scroll is that social often as we scroll is that social often as we scroll through it it's just like a lot of like through it it's just like a lot of like through it it's just like a lot of like not good things like think about how not good things like think about how not good things like think about how many times on social you've been many times on social you've been many times on social you've been scrolling and you've seen something that scrolling and you've seen something that scrolling and you've seen something that like brought some angst into your life like brought some angst into your life like brought some angst into your life that didn't otherwise need to be there that didn't otherwise need to be there that didn't otherwise need to be there right like for me I just see like a lot right like for me I just see like a lot right like for me I just see like a lot of climate Doom I had to unfollow of climate Doom I had to unfollow of climate Doom I had to unfollow someone who was a reputable journalist someone who was a reputable journalist someone who was a reputable journalist the other day on X because I think I saw the other day on X because I think I saw the other day on X because I think I saw like six posts of a in a row there new like six posts of a in a row there new like six posts of a in a row there new data suggests you're going to die and I data suggests you're going to die and I data suggests you're going to die and I was like you know even if this is true I was like you know even if this is true I was like you know even if this is true I don't really need this right now let me don't really need this right now let me don't really need this right now let me ignore it precisely so a post like this ignore it precisely so a post like this ignore it precisely so a post like this you come across it and you're like oh you come across it and you're like oh you come across it and you're like oh that does resonate with me at the that does resonate with me at the that does resonate with me at the beginning I think the key to pulling beginning I think the key to pulling beginning I think the key to pulling this post off is that initial bad thing this post off is that initial bad thing this post off is that initial bad thing it has to be resonant it can't be so it has to be resonant it can't be so it has to be resonant it can't be so outrageous or so uh incomplete like outrageous or so uh incomplete like outrageous or so uh incomplete like really lacking a punch it has to have an really lacking a punch it has to have an really lacking a punch it has to have an element of truth to it so universal element of truth to it so universal element of truth to it so universal truth yeah and it has to make you go you

truth yeah and it has to make you go you truth yeah and it has to make you go you know what like oh maybe they're kind of know what like oh maybe they're kind of know what like oh maybe they're kind of saying the quiet part out loud there saying the quiet part out loud there saying the quiet part out loud there that is hard and then you invert the that is hard and then you invert the that is hard and then you invert the expectations so you draw them in and expectations so you draw them in and expectations so you draw them in and then you smack them back the other way then you smack them back the other way then you smack them back the other way and then root them in the most important and then root them in the most important and then root them in the most important truth that's actually incredibly true so truth that's actually incredibly true so truth that's actually incredibly true so the psychology behind social media is I the psychology behind social media is I the psychology behind social media is I actually will watch something that actually will watch something that actually will watch something that includes you or uh directly relates uh includes you or uh directly relates uh includes you or uh directly relates uh to me and should perform because what to me and should perform because what to me and should perform because what what is my explore page doing it's what is my explore page doing it's what is my explore page doing it's looking for an opportunity to relate to looking for an opportunity to relate to looking for an opportunity to relate to me and show me content that I'm actually me and show me content that I'm actually me and show me content that I'm actually going through so just recently uh just going through so just recently uh just going through so just recently uh just being transparent I went through uh like being transparent I went through uh like being transparent I went through uh like a a huge transition in my life and I a a huge transition in my life and I a a huge transition in my life and I lost an important person I lost a couple lost an important person I lost a couple lost an important person I lost a couple a couple important people I had a death a couple important people I had a death a couple important people I had a death I had a breakup all happened at the same I had a breakup all happened at the same I had a breakup all happened at the same time and all of my content that kept time and all of my content that kept time and all of my content that kept being put in my face was all about grief being put in my face was all about grief being put in my face was all about grief and uh restarting your life and I'm like and uh restarting your life and I'm like and uh restarting your life and I'm like why is what how is thisen happening but why is what how is thisen happening but why is what how is thisen happening but every post felt relatable even though I every post felt relatable even though I every post felt relatable even though I didn't want to watch it I was like you didn't want to watch it I was like you didn't want to watch it I was like you know what let's get this off of my feed know what let's get this off of my feed know what let's get this off of my feed and Instagram wants actually Instagram and Instagram wants actually Instagram and Instagram wants actually Instagram wants us to make content that is wants us to make content that is wants us to make content that is relatable to other people then the last relatable to other people then the last relatable to other people then the last thing I want to say is this you also thing I want to say is this you also thing I want to say is this you also want to post at the ey line right if you want to post at the ey line right if you want to post at the ey line right if you split your phone up into threes you want split your phone up into threes you want split your phone up into threes you want your text that someone's going to read your text that someone's going to read your text that someone's going to read immediately to be at the top third of of immediately to be at the top third of of immediately to be at the top third of of your content so if you're if we're your content so if you're if we're your content so if you're if we're filming something and I'm right here and filming something and I'm right here and filming something and I'm right here and I have the top third which is is where I have the top third which is is where I have the top third which is is where someone will watch on their phone that's someone will watch on their phone that's someone will watch on their phone that's the first place that their eyes go I the first place that their eyes go I the first place that their eyes go I want my words to be there words are want my words to be there words are want my words to be there words are there and it's relatable it's actually there and it's relatable it's actually there and it's relatable it's actually going to be more potent uh content wise

going to be more potent uh content wise going to be more potent uh content wise so what you're saying is when folks are so what you're saying is when folks are so what you're saying is when folks are scrolling they're often looking at that scrolling they're often looking at that scrolling they're often looking at that upper third line on the rule of thirds upper third line on the rule of thirds upper third line on the rule of thirds grid because that's where people's grid because that's where people's grid because that's where people's eyelines typically are and so if you put eyelines typically are and so if you put eyelines typically are and so if you put your text there as someone Scrolls your text there as someone Scrolls your text there as someone Scrolls they're kind of like already going to they're kind of like already going to they're kind of like already going to start there whereas if your text is in a start there whereas if your text is in a start there whereas if your text is in a different spot it's kind of requiring different spot it's kind of requiring different spot it's kind of requiring them to like move their attention in a them to like move their attention in a them to like move their attention in a different part of the frame 1,00% so if different part of the frame 1,00% so if different part of the frame 1,00% so if you're let's just say you're doing a you're let's just say you're doing a you're let's just say you're doing a talking at video you want your eyes to talking at video you want your eyes to talking at video you want your eyes to be where those crosshairs are and that be where those crosshairs are and that be where those crosshairs are and that that what rule of thirds line or move that what rule of thirds line or move that what rule of thirds line or move down and have the words be right above down and have the words be right above down and have the words be right above it so that it makes sense in the context it so that it makes sense in the context it so that it makes sense in the context of your video fascinating okay and and of your video fascinating okay and and of your video fascinating okay and and yeah you were gonna say I was just GNA yeah you were gonna say I was just GNA yeah you were gonna say I was just GNA say so Ron before we before we move on say so Ron before we before we move on say so Ron before we before we move on like to the next Trend can we just talk like to the next Trend can we just talk like to the next Trend can we just talk about the actual um specifics of pulling about the actual um specifics of pulling about the actual um specifics of pulling off a post like this you know you just off a post like this you know you just off a post like this you know you just hit on it talking about the text for a hit on it talking about the text for a hit on it talking about the text for a church to pull pull this off and pull church to pull pull this off and pull church to pull pull this off and pull this off well you can have like a good this off well you can have like a good this off well you can have like a good concept but when it comes to like the concept but when it comes to like the concept but when it comes to like the actual mechanics of the post do you actual mechanics of the post do you actual mechanics of the post do you recommend like editing this right in the recommend like editing this right in the recommend like editing this right in the Instagram editor using the like you're Instagram editor using the like you're Instagram editor using the like you're talking about where to put the text but talking about where to put the text but talking about where to put the text but maybe that's even One Step Beyond like maybe that's even One Step Beyond like maybe that's even One Step Beyond like what a church would actually think to do what a church would actually think to do what a church would actually think to do like maybe it wouldn't be first instinct like maybe it wouldn't be first instinct like maybe it wouldn't be first instinct to put text on this post um so just talk to put text on this post um so just talk to put text on this post um so just talk about like the actual mechanics of about like the actual mechanics of about like the actual mechanics of creating a post like this um you know creating a post like this um you know creating a post like this um you know what kind of text you're adding to the what kind of text you're adding to the what kind of text you're adding to the screen you just talked about where it screen you just talked about where it screen you just talked about where it should be and then are you using the should be and then are you using the should be and then are you using the Instagram editor or are you editing this Instagram editor or are you editing this Instagram editor or are you editing this video somewhere else yeah um I actually video somewhere else yeah um I actually video somewhere else yeah um I actually use the Instagram editor for almost use the Instagram editor for almost use the Instagram editor for almost everything almost exclusively I'm using everything almost exclusively I'm using everything almost exclusively I'm using Instagram editor um unless I make a Instagram editor um unless I make a Instagram editor um unless I make a video on premere Pro or on a third party video on premere Pro or on a third party video on premere Pro or on a third party app like cap cut or anything like that

app like cap cut or anything like that app like cap cut or anything like that but if you're if it's a simple video but if you're if it's a simple video but if you're if it's a simple video like this that you know only takes a like this that you know only takes a like this that you know only takes a couple of seconds why not just record it couple of seconds why not just record it couple of seconds why not just record it on on Instagram or record it in your on on Instagram or record it in your on on Instagram or record it in your pment app and then upload it straight to pment app and then upload it straight to pment app and then upload it straight to Instagram and edit the words on Instagram and edit the words on Instagram and edit the words on Instagram apparently in the API and all Instagram apparently in the API and all Instagram apparently in the API and all the details Instagram can tell when you the details Instagram can tell when you the details Instagram can tell when you do those things really likes it when you do those things really likes it when you do those things really likes it when you actually edit on the platform um I don't actually edit on the platform um I don't actually edit on the platform um I don't have any hard proof of that but maybe we have any hard proof of that but maybe we have any hard proof of that but maybe we can ask Adam one day maybe but fact of can ask Adam one day maybe but fact of can ask Adam one day maybe but fact of the matter is I simply just record the matter is I simply just record the matter is I simply just record things on my phone uh in the app or I'll things on my phone uh in the app or I'll things on my phone uh in the app or I'll even uh edit it in a reel right I'll go even uh edit it in a reel right I'll go even uh edit it in a reel right I'll go to the reels put something together with to the reels put something together with to the reels put something together with a song um and I might not want to post a song um and I might not want to post a song um and I might not want to post it as a real I might just use it as a it as a real I might just use it as a it as a real I might just use it as a story so I'll cut it together in story so I'll cut it together in story so I'll cut it together in Instagram reals Instagram reals Instagram reals save it and then put all my stories and save it and then put all my stories and save it and then put all my stories and then utilize uh that sound so that it then utilize uh that sound so that it then utilize uh that sound so that it just matches I like to keep it all just matches I like to keep it all just matches I like to keep it all cohesive because I'm really about cohesive because I'm really about cohesive because I'm really about efficiency and low effort the point is efficiency and low effort the point is efficiency and low effort the point is that we have to do this for a long time that we have to do this for a long time that we have to do this for a long time you're a social media manager you've got you're a social media manager you've got you're a social media manager you've got 52 weeks ahead of you at least for this 52 weeks ahead of you at least for this 52 weeks ahead of you at least for this year and if Christmas is coming Easter's year and if Christmas is coming Easter's year and if Christmas is coming Easter's coming all the things are on the way all coming all the things are on the way all coming all the things are on the way all the time but if I can use the least the time but if I can use the least the time but if I can use the least amount of effort and get the maximum amount of effort and get the maximum amount of effort and get the maximum amount of efficiency amount of efficiency amount of efficiency I think we win and the best place to do I think we win and the best place to do I think we win and the best place to do that is Instagram yep I think every that is Instagram yep I think every that is Instagram yep I think every Church listening says yes and amen to Church listening says yes and amen to Church listening says yes and amen to efficiency with lower effort uh that's a efficiency with lower effort uh that's a efficiency with lower effort uh that's a recipe for Success uh and just for

recipe for Success uh and just for recipe for Success uh and just for clarification we are going to have clarification we are going to have clarification we are going to have examples for all these uh Linked In the examples for all these uh Linked In the examples for all these uh Linked In the description on YouTube and in the description on YouTube and in the description on YouTube and in the podcast description so if you're podcast description so if you're podcast description so if you're listening you're like yeah like I think listening you're like yeah like I think listening you're like yeah like I think I'm understanding like the purpose of I'm understanding like the purpose of I'm understanding like the purpose of this post but can I can I actually like this post but can I can I actually like this post but can I can I actually like see what it looks like uh we will have see what it looks like uh we will have see what it looks like uh we will have those examples for you to check out okay those examples for you to check out okay those examples for you to check out okay Ron uh one down you said that was number Ron uh one down you said that was number Ron uh one down you said that was number five we're going in reverse five we're going in reverse five we're going in reverse chronological building anticipation chronological building anticipation chronological building anticipation building excitement uh take us to the building excitement uh take us to the building excitement uh take us to the next one on your list yes there is next one on your list yes there is next one on your list yes there is another sound that I've been singing on another sound that I've been singing on another sound that I've been singing on my own time and it's just I don't know my own time and it's just I don't know my own time and it's just I don't know who the artist is but she's a newer who the artist is but she's a newer who the artist is but she's a newer artist and apparently her dad is an artist and apparently her dad is an artist and apparently her dad is an actual musician but she made the song actual musician but she made the song actual musician but she made the song called not my problem right that's just called not my problem right that's just called not my problem right that's just not my problem right simple as that you not my problem right simple as that you not my problem right simple as that you know this is not my problem that's just know this is not my problem that's just know this is not my problem that's just not my problem that's just not my not my problem that's just not my not my problem that's just not my problem and the thing is you want to use problem and the thing is you want to use problem and the thing is you want to use things that get stuck in people's heads things that get stuck in people's heads things that get stuck in people's heads and flip it I'm I'm surprised hasn't and flip it I'm I'm surprised hasn't and flip it I'm I'm surprised hasn't made it into your household yet no I I I made it into your household yet no I I I made it into your household yet no I I I I I I Ron was like doing some like I I I Ron was like doing some like I I I Ron was like doing some like pre-work ahead of this and he was pre-work ahead of this and he was pre-work ahead of this and he was scrolling through his feed like being scrolling through his feed like being scrolling through his feed like being like oh you know what I want to show you like oh you know what I want to show you like oh you know what I want to show you this one and all I heard was the start this one and all I heard was the start this one and all I heard was the start of Not Like Us by Kendrick and I just of Not Like Us by Kendrick and I just of Not Like Us by Kendrick and I just got triggered and now that stuck in my got triggered and now that stuck in my got triggered and now that stuck in my head all I can hear is w w w w like you head all I can hear is w w w w like you head all I can hear is w w w w like you know like the the torontonians like Alex know like the the torontonians like Alex know like the the torontonians like Alex and I went to Montreal the other day and and I went to Montreal the other day and and I went to Montreal the other day and it was just nice to get out of Toronto it was just nice to get out of Toronto it was just nice to get out of Toronto just to like get a fresh breath of air just to like get a fresh breath of air just to like get a fresh breath of air from just the clouds that have descended from just the clouds that have descended from just the clouds that have descended upon our city and region after you know upon our city and region after you know upon our city and region after you know we took massive L yeah well thank you we took massive L yeah well thank you we took massive L yeah well thank you appreciate your thoughts and prayers at

appreciate your thoughts and prayers at appreciate your thoughts and prayers at this time anyway sorry back back to ROM this time anyway sorry back back to ROM this time anyway sorry back back to ROM not my problem it has not hit my feed it not my problem it has not hit my feed it not my problem it has not hit my feed it will now but presumably all the will now but presumably all the will now but presumably all the algorithms are listening and it will now algorithms are listening and it will now algorithms are listening and it will now yes for all my church friends you can yes for all my church friends you can yes for all my church friends you can flip that too I um I heard someone last flip that too I um I heard someone last flip that too I um I heard someone last weekend quote Kendall gamar in their in weekend quote Kendall gamar in their in weekend quote Kendall gamar in their in their Sermon Just thr that up I'm so their Sermon Just thr that up I'm so their Sermon Just thr that up I'm so sorry I just need to get this out there sorry I just need to get this out there sorry I just need to get this out there okay this is an extra one it's free w okay this is an extra one it's free w okay this is an extra one it's free w w w that's me fighting the devil w w that's me fighting the devil w w that's me fighting the devil okay there you okay there you okay there you go it's me fighting the devil it's so go it's me fighting the devil it's so go it's me fighting the devil it's so again like Drake is the devil here which again like Drake is the devil here which again like Drake is the devil here which I'm not I'm not here to contend that and I'm not I'm not here to contend that and I'm not I'm not here to contend that and certifiably lost the war and the battle certifiably lost the war and the battle certifiably lost the war and the battle so okay first of all first of all first so okay first of all first of all first so okay first of all first of all first of all there are wins and lessons Okay of all there are wins and lessons Okay of all there are wins and lessons Okay that's all we have here wins and lessons that's all we have here wins and lessons that's all we have here wins and lessons all right I had a had one of our editors all right I had a had one of our editors all right I had a had one of our editors reach out to me this week and he said reach out to me this week and he said reach out to me this week and he said like I don't know how you feel about like I don't know how you feel about like I don't know how you feel about this but like I just really feel like this but like I just really feel like this but like I just really feel like using not like us in the hook of one of using not like us in the hook of one of using not like us in the hook of one of these social sermons is really and I was these social sermons is really and I was these social sermons is really and I was like listen if you enjoy your like listen if you enjoy your like listen if you enjoy your employment hey man if you want to still employment hey man if you want to still employment hey man if you want to still be employed here let's not do that let's be employed here let's not do that let's be employed here let's not do that let's actually put drink in all of them but oh actually put drink in all of them but oh actually put drink in all of them but oh okay okay the the next one is not my okay okay the the next one is not my okay okay the the next one is not my problem not my problem that's not my problem not my problem that's not my problem not my problem that's not my problem it's so it's so simple another 3 problem it's so it's so simple another 3 problem it's so it's so simple another 3 to 4 second video because shorter videos to 4 second video because shorter videos to 4 second video because shorter videos will do can do a lot better over time will do can do a lot better over time will do can do a lot better over time and you just got to have it with a and you just got to have it with a and you just got to have it with a potent quote potent quote potent quote um I I can't believe you believe in a um I I can't believe you believe in a um I I can't believe you believe in a God that you can't see man that's just

God that you can't see man that's just God that you can't see man that's just not my problem I that hey you you've got not my problem I that hey you you've got not my problem I that hey you you've got other problems you need to deal with and other problems you need to deal with and other problems you need to deal with and those don't belong to me that's not my those don't belong to me that's not my those don't belong to me that's not my problem this could apply to anything um problem this could apply to anything um problem this could apply to anything um you can utilize this in the context of you can utilize this in the context of you can utilize this in the context of like missing an event at a church oh like missing an event at a church oh like missing an event at a church oh like this looks so fun like whatever the like this looks so fun like whatever the like this looks so fun like whatever the well maybe not that one in in particular well maybe not that one in in particular well maybe not that one in in particular but I would utilize this to your but I would utilize this to your but I would utilize this to your advantage hey it's the exact opposite of advantage hey it's the exact opposite of advantage hey it's the exact opposite of what was spoken on in the sermon or what was spoken on in the sermon or what was spoken on in the sermon or something that's just going on within something that's just going on within something that's just going on within your church I can't say because I don't your church I can't say because I don't your church I can't say because I don't have a a specific play-by-play of what's have a a specific play-by-play of what's have a a specific play-by-play of what's happening at your church in your space happening at your church in your space happening at your church in your space in your world in your universe but I in your world in your universe but I in your world in your universe but I want you to think of this if you're want you to think of this if you're want you to think of this if you're listening to us I want you to think of listening to us I want you to think of listening to us I want you to think of this how how would me saying that's not this how how would me saying that's not this how how would me saying that's not my problem actually fit actually you can my problem actually fit actually you can my problem actually fit actually you can actually use the scripture there's a actually use the scripture there's a actually use the scripture there's a scripture I believe it's in first scripture I believe it's in first scripture I believe it's in first Thessalonians where it basically says to Thessalonians where it basically says to Thessalonians where it basically says to mind your business and when you realize mind your business and when you realize mind your business and when you realize other people are gossiping when you other people are gossiping when you other people are gossiping when you realize other people are talking about realize other people are talking about realize other people are talking about things that has nothing to do with you things that has nothing to do with you things that has nothing to do with you you can sit there and say that's just you can sit there and say that's just you can sit there and say that's just not my problem and keep it moving what I not my problem and keep it moving what I not my problem and keep it moving what I love about using trending sounds is that love about using trending sounds is that love about using trending sounds is that when you look at a blank canvas and a when you look at a blank canvas and a when you look at a blank canvas and a blank a blinking cursor and it's mocking blank a blinking cursor and it's mocking blank a blinking cursor and it's mocking you as you go to prepare content there you as you go to prepare content there you as you go to prepare content there are so many different elements that you are so many different elements that you are so many different elements that you need to consider when you're creating need to consider when you're creating need to consider when you're creating social social media content there is the social social media content there is the social social media content there is the obviously like the big idea and there is obviously like the big idea and there is obviously like the big idea and there is the visuals you have to contend with and the visuals you have to contend with and the visuals you have to contend with and there's the sound that you have to there's the sound that you have to there's the sound that you have to contend with and then there's the contend with and then there's the contend with and then there's the question of like is this going to question of like is this going to question of like is this going to resonate with people the reason resonate with people the reason resonate with people the reason piggybacking on trending sounds and

piggybacking on trending sounds and piggybacking on trending sounds and trending formats for creating content is trending formats for creating content is trending formats for creating content is useful is because unlike that blinking useful is because unlike that blinking useful is because unlike that blinking cursor that is laughing at you when you cursor that is laughing at you when you cursor that is laughing at you when you have 0% of a post done piggybacking on a have 0% of a post done piggybacking on a have 0% of a post done piggybacking on a trending sound means like 80% of the trending sound means like 80% of the trending sound means like 80% of the post is already done so all you have to post is already done so all you have to post is already done so all you have to do is remix it to make it make sense for do is remix it to make it make sense for do is remix it to make it make sense for your context make it make sense for your your context make it make sense for your your context make it make sense for your audience and you're done and so this in audience and you're done and so this in audience and you're done and so this in respect to what Ron said about respect to what Ron said about respect to what Ron said about efficiency and low effort can become efficiency and low effort can become efficiency and low effort can become this awesome tool to leverage if you can this awesome tool to leverage if you can this awesome tool to leverage if you can identify what's trending now personally identify what's trending now personally identify what's trending now personally as we've just learned I am clearly not as we've just learned I am clearly not as we've just learned I am clearly not privy to what's trending uh you know I privy to what's trending uh you know I privy to what's trending uh you know I am not the I'm over too wow was like am not the I'm over too wow was like am not the I'm over too wow was like yeah this trend it's everywhere right yeah this trend it's everywhere right yeah this trend it's everywhere right now I'm like I not outside I guess I am now I'm like I not outside I guess I am now I'm like I not outside I guess I am inside hiding from the world and I you inside hiding from the world and I you inside hiding from the world and I you know sometimes you have to pop out and know sometimes you have to pop out and know sometimes you have to pop out and demonstrate to people and I am not being demonstrate to people and I am not being demonstrate to people and I am not being demonstrated to it this time what I love demonstrated to it this time what I love demonstrated to it this time what I love most about churches choosing to engage most about churches choosing to engage most about churches choosing to engage with trending moments trending audio for with trending moments trending audio for with trending moments trending audio for these two's examples is that it shows to these two's examples is that it shows to these two's examples is that it shows to your audience you know your the the your audience you know your the the your audience you know your the the folks in your church who are spending a folks in your church who are spending a folks in your church who are spending a lot of time on social media that you're lot of time on social media that you're lot of time on social media that you're not above like or separate from you're not above like or separate from you're not above like or separate from you're not making you're not drawing boundary not making you're not drawing boundary not making you're not drawing boundary lines between like sacred and secular on lines between like sacred and secular on lines between like sacred and secular on social that it's like yeah we can social that it's like yeah we can social that it's like yeah we can participate in this like the the the the participate in this like the the the the participate in this like the the the the the world the proverbial world is the world the proverbial world is the world the proverbial world is enjoying this like cultural moment of enjoying this like cultural moment of enjoying this like cultural moment of singing this not my problem song or this singing this not my problem song or this singing this not my problem song or this legendary rap battle between you know legendary rap battle between you know legendary rap battle between you know two of the greats and we're not above two of the greats and we're not above two of the greats and we're not above this we don't have to be separate from this we don't have to be separate from this we don't have to be separate from this we can like we can engage with this

this we can like we can engage with this this we can like we can engage with this and be part of this like that that that and be part of this like that that that and be part of this like that that that adds a bit of like um you know relevancy adds a bit of like um you know relevancy adds a bit of like um you know relevancy to what you're trying to do on social as to what you're trying to do on social as to what you're trying to do on social as a church page because sometimes it can a church page because sometimes it can a church page because sometimes it can feel like you're fighting against stuff feel like you're fighting against stuff feel like you're fighting against stuff that's going on on social but if you can that's going on on social but if you can that's going on on social but if you can enter into it in a way that like is Holy enter into it in a way that like is Holy enter into it in a way that like is Holy and does glorify God and can be playful and does glorify God and can be playful and does glorify God and can be playful that like that I think will will go a that like that I think will will go a that like that I think will will go a long way with your audience and the long way with your audience and the long way with your audience and the folks who come across your church on folks who come across your church on folks who come across your church on social media and this is a form of social media and this is a form of social media and this is a form of leadership I I say this all the time all leadership I I say this all the time all leadership I I say this all the time all we've got to do is stay up reproach and we've got to do is stay up reproach and we've got to do is stay up reproach and it's not difficult to do that although it's not difficult to do that although it's not difficult to do that although there might be a song with a curse word there might be a song with a curse word there might be a song with a curse word in it or it might be explicit that does in it or it might be explicit that does in it or it might be explicit that does not mean that I'm participating in the not mean that I'm participating in the not mean that I'm participating in the explicit part all I'm doing is flipping explicit part all I'm doing is flipping explicit part all I'm doing is flipping it and telling it so that now your brain it and telling it so that now your brain it and telling it so that now your brain switches and goes all all I'm doing is switches and goes all all I'm doing is switches and goes all all I'm doing is changing your brain pattern every 3 changing your brain pattern every 3 changing your brain pattern every 3 months I'm letting you know hey this is months I'm letting you know hey this is months I'm letting you know hey this is what it was before but I'm showing you what it was before but I'm showing you what it was before but I'm showing you the good this is what it looked like the good this is what it looked like the good this is what it looked like before but I'm changing it for you I'm before but I'm changing it for you I'm before but I'm changing it for you I'm I'm remixing it I'm re-sharing it at at I'm remixing it I'm re-sharing it at at I'm remixing it I'm re-sharing it at at TC we would call it representing uh TC we would call it representing uh TC we would call it representing uh re-sharing uh uh re reowing you what re-sharing uh uh re reowing you what re-sharing uh uh re reowing you what what this is really supposed to look what this is really supposed to look what this is really supposed to look like and um that that means that I don't like and um that that means that I don't like and um that that means that I don't I don't have to curse I don't have to I don't have to curse I don't have to I don't have to curse I don't have to utilize uh that part of the sound I can utilize uh that part of the sound I can utilize uh that part of the sound I can skip it I actually just recently did a skip it I actually just recently did a skip it I actually just recently did a sound like that a couple of weeks ago sound like that a couple of weeks ago sound like that a couple of weeks ago where I was dancing to uh a newer Tommy where I was dancing to uh a newer Tommy where I was dancing to uh a newer Tommy uh I forget what his name is but it's uh I forget what his name is but it's uh I forget what his name is but it's song and everyone's doing the love out song and everyone's doing the love out song and everyone's doing the love out uh love D Costa Thing dance to it and uh love D Costa Thing dance to it and uh love D Costa Thing dance to it and I'm like man this is this is my culture I'm like man this is this is my culture I'm like man this is this is my culture this is my history I grew up watching this is my history I grew up watching this is my history I grew up watching this movie I've known this dance for a this movie I've known this dance for a this movie I've known this dance for a decade I'm gonna do this dance and I

decade I'm gonna do this dance and I decade I'm gonna do this dance and I step flip it turn it towards Scott and step flip it turn it towards Scott and step flip it turn it towards Scott and the part where there was a curse word I the part where there was a curse word I the part where there was a curse word I just cut it out it's not for me so um just cut it out it's not for me so um just cut it out it's not for me so um it's all a part of being a buer approach it's all a part of being a buer approach it's all a part of being a buer approach and you can then see wow I'm wait I can and you can then see wow I'm wait I can and you can then see wow I'm wait I can do that too and once I did that it do that too and once I did that it do that too and once I did that it allowed other people in the church world allowed other people in the church world allowed other people in the church world to say I can use this trend too and I to say I can use this trend too and I to say I can use this trend too and I just don't need to use the curse word just don't need to use the curse word just don't need to use the curse word and that to me is a win because now and that to me is a win because now and that to me is a win because now we're impacting and uh uh get we're we're impacting and uh uh get we're we're impacting and uh uh get we're reaching culture and we're saying I'm reaching culture and we're saying I'm reaching culture and we're saying I'm not like you they're not like us that's not like you they're not like us that's not like you they're not like us that's what I'm really saying I'm gonna blow what I'm really saying I'm gonna blow what I'm really saying I'm gonna blow I'm just gon G Breeze right by that you I'm just gon G Breeze right by that you I'm just gon G Breeze right by that you know um if you're listening to this know um if you're listening to this know um if you're listening to this you're watching this and you're like I you're watching this and you're like I you're watching this and you're like I this is like a strange part of social this is like a strange part of social this is like a strange part of social media that maybe I'm like not normally media that maybe I'm like not normally media that maybe I'm like not normally in like I get like translating our in like I get like translating our in like I get like translating our sermon clips into vertical videos but sermon clips into vertical videos but sermon clips into vertical videos but like uh piggybacking on trending sounds like uh piggybacking on trending sounds like uh piggybacking on trending sounds I don't really understand these trending I don't really understand these trending I don't really understand these trending sounds I don't really understand these sounds I don't really understand these sounds I don't really understand these jokes um there have always been cultural jokes um there have always been cultural jokes um there have always been cultural moments that have been so big that moments that have been so big that moments that have been so big that churches have jumped on the back of them churches have jumped on the back of them churches have jumped on the back of them so two that probably everyone remembers so two that probably everyone remembers so two that probably everyone remembers the first is going to be the Harlem the first is going to be the Harlem the first is going to be the Harlem Shake so the Harlem Shake is like 10 Shake so the Harlem Shake is like 10 Shake so the Harlem Shake is like 10 years old at this point this is when you years old at this point this is when you years old at this point this is when you had like one person dancing to that had like one person dancing to that had like one person dancing to that Harlem Shake song and then the beat Harlem Shake song and then the beat Harlem Shake song and then the beat would drop and suddenly it would go from would drop and suddenly it would go from would drop and suddenly it would go from one person dancing to everyone dancing one person dancing to everyone dancing one person dancing to everyone dancing in these like bombastic costumes like in these like bombastic costumes like in these like bombastic costumes like there was so many about that that was so there was so many about that that was so there was so many about that that was so good so many churches so many youth good so many churches so many youth good so many churches so many youth groups did like that was so big like groups did like that was so big like groups did like that was so big like basketball teams like professional basketball teams like professional basketball teams like professional sports leagues were doing it like in sports leagues were doing it like in sports leagues were doing it like in their locker rooms like that was like a their locker rooms like that was like a their locker rooms like that was like a cultural moment and the second one that

cultural moment and the second one that cultural moment and the second one that I'm thinking about was the ice bucket I'm thinking about was the ice bucket I'm thinking about was the ice bucket challenge this was another thing that challenge this was another thing that challenge this was another thing that was like everywhere and you would have was like everywhere and you would have was like everywhere and you would have people dumping a bucket of ice on the people dumping a bucket of ice on the people dumping a bucket of ice on the back of somebody's head and was to raise back of somebody's head and was to raise back of somebody's head and was to raise money and awareness for ALS and and money and awareness for ALS and and money and awareness for ALS and and churches got on board with that and churches got on board with that and churches got on board with that and jumped on back on the back of that Trend jumped on back on the back of that Trend jumped on back on the back of that Trend as well so just think of these as like as well so just think of these as like as well so just think of these as like micro versions of that and the reason micro versions of that and the reason micro versions of that and the reason that your church would might want to get that your church would might want to get that your church would might want to get involved is because basically you're involved is because basically you're involved is because basically you're piggybacking on shared language and that piggybacking on shared language and that piggybacking on shared language and that shared language helps you reach more shared language helps you reach more shared language helps you reach more people but it also helps you speak the people but it also helps you speak the people but it also helps you speak the same language of the culture and then same language of the culture and then same language of the culture and then you basically get to present your you basically get to present your you basically get to present your worldview within the Frameworks of the worldview within the Frameworks of the worldview within the Frameworks of the culture now if your church is mostly 50 culture now if your church is mostly 50 culture now if your church is mostly 50 and 60 plus these kinds of posts likely and 60 plus these kinds of posts likely and 60 plus these kinds of posts likely won't be relevant for you but when won't be relevant for you but when won't be relevant for you but when people ask me about like what should we people ask me about like what should we people ask me about like what should we be posting for Millennials what should be posting for Millennials what should be posting for Millennials what should we be posting for Gen X what should we we be posting for Gen X what should we we be posting for Gen X what should we be posting for Gen Alpha and our youth be posting for Gen Alpha and our youth be posting for Gen Alpha and our youth ministry and our Young Adult Ministry ministry and our Young Adult Ministry ministry and our Young Adult Ministry and this is that language and you and this is that language and you and this is that language and you wouldn't want to have your entire social wouldn't want to have your entire social wouldn't want to have your entire social media strategy be only piggybacking on media strategy be only piggybacking on media strategy be only piggybacking on sounds but and I don't want to like jump sounds but and I don't want to like jump sounds but and I don't want to like jump in front of what Ron might get to in his in front of what Ron might get to in his in front of what Ron might get to in his top three of Ron's rankings but what top three of Ron's rankings but what top three of Ron's rankings but what have we seen all summer long so far it's have we seen all summer long so far it's have we seen all summer long so far it's it's been churches that have been it's been churches that have been it's been churches that have been jumping on the back of sounds and Trends jumping on the back of sounds and Trends jumping on the back of sounds and Trends to invite people to church and and if we to invite people to church and and if we to invite people to church and and if we can do that which is just an invite we can do that which is just an invite we can do that which is just an invite we can also do this which is basically can also do this which is basically can also do this which is basically taking a pearl of wisdom from scripture taking a pearl of wisdom from scripture taking a pearl of wisdom from scripture and presenting it in a way in that and presenting it in a way in that and presenting it in a way in that shared language framework that people shared language framework that people shared language framework that people are already uh finding accessible and if are already uh finding accessible and if are already uh finding accessible and if you're a pastor of a of a local church

you're a pastor of a of a local church you're a pastor of a of a local church like mine that's like a smaller church like mine that's like a smaller church like mine that's like a smaller church and maybe maybe you're the person you're and maybe maybe you're the person you're and maybe maybe you're the person you're the man you're the woman who's like in the man you're the woman who's like in the man you're the woman who's like in charge of social media right now you're charge of social media right now you're charge of social media right now you're hearing us talk and you're like I just hearing us talk and you're like I just hearing us talk and you're like I just don't speak that language I'm plugged don't speak that language I'm plugged don't speak that language I'm plugged into that side of social media and and into that side of social media and and into that side of social media and and getting plugged in learning a new getting plugged in learning a new getting plugged in learning a new language online like does not sound like language online like does not sound like language online like does not sound like something I have the time for well that something I have the time for well that something I have the time for well that just highlights the importance of like just highlights the importance of like just highlights the importance of like empowering a young person to to like empowering a young person to to like empowering a young person to to like take take the phone and start working take take the phone and start working take take the phone and start working some of this out in your church so you some of this out in your church so you some of this out in your church so you give them an opportunity to exercise give them an opportunity to exercise give them an opportunity to exercise their gift their interest and you I I their gift their interest and you I I their gift their interest and you I I love to reference the conversation we love to reference the conversation we love to reference the conversation we had on this show with Dr Cara Powell You had on this show with Dr Cara Powell You had on this show with Dr Cara Powell You prioritize young people in your church prioritize young people in your church prioritize young people in your church Dr Carwell said churches that are are Dr Carwell said churches that are are Dr Carwell said churches that are are growing are um disproportionately growing are um disproportionately growing are um disproportionately prioritizing young people and so this is prioritizing young people and so this is prioritizing young people and so this is a great example of a way to do that a great example of a way to do that a great example of a way to do that Empower a young person or young people Empower a young person or young people Empower a young person or young people in your church to take the Reigns and in your church to take the Reigns and in your church to take the Reigns and start speaking the language of younger start speaking the language of younger start speaking the language of younger people through your social channels at people through your social channels at people through your social channels at church and if I can say one more thing church and if I can say one more thing church and if I can say one more thing about this if you don't feel like you about this if you don't feel like you about this if you don't feel like you know this language we're going to have know this language we're going to have know this language we're going to have the sounds the trending sounds like the sounds the trending sounds like the sounds the trending sounds like Linked In the description go look at one Linked In the description go look at one Linked In the description go look at one of the posts that we have linked then of the posts that we have linked then of the posts that we have linked then click on the trending sound now you will click on the trending sound now you will click on the trending sound now you will have only posts that have used that have only posts that have used that have only posts that have used that sound scroll through 30 of them and sound scroll through 30 of them and sound scroll through 30 of them and you'll see oh okay this is how makeup you'll see oh okay this is how makeup you'll see oh okay this is how makeup artist Ed this sound for her industry artist Ed this sound for her industry artist Ed this sound for her industry this is how uh you know another Fitness this is how uh you know another Fitness this is how uh you know another Fitness content creator used this for their content creator used this for their content creator used this for their industry and you can see how people are industry and you can see how people are industry and you can see how people are applying it it's just a formula it's applying it it's just a formula it's applying it it's just a formula it's just a framework and then you can be just a framework and then you can be just a framework and then you can be like okay how can I in interject the like okay how can I in interject the like okay how can I in interject the Christian worldview into this formula Christian worldview into this formula Christian worldview into this formula and framework again it's mostly done for and framework again it's mostly done for and framework again it's mostly done for you this is you know what this is I just

you this is you know what this is I just you this is you know what this is I just realized this is church signs for 2024 realized this is church signs for 2024 realized this is church signs for 2024 that's exactly what this is okay okay that's exactly what this is okay okay that's exactly what this is okay okay I'm going to put you all on game right I'm going to put you all on game right I'm going to put you all on game right now okay to quote quote Kendrick um when now okay to quote quote Kendrick um when now okay to quote quote Kendrick um when I was growing up in a Baptist Church my I was growing up in a Baptist Church my I was growing up in a Baptist Church my mom was in charge of the church sign and mom was in charge of the church sign and mom was in charge of the church sign and forgive me Mom because I don't remember forgive me Mom because I don't remember forgive me Mom because I don't remember surely some of your most pithy and surely some of your most pithy and surely some of your most pithy and clever signs because I was a child the clever signs because I was a child the clever signs because I was a child the two that I remember distinctly are one two that I remember distinctly are one two that I remember distinctly are one the play on this is so bad like this is the play on this is so bad like this is the play on this is so bad like this is not even fair to my mom okay this is the not even fair to my mom okay this is the not even fair to my mom okay this is the one I remember because it was the only one I remember because it was the only one I remember because it was the only reference I got as an 8-year-old instead reference I got as an 8-year-old instead reference I got as an 8-year-old instead of built Ford tough the scientist said of built Ford tough the scientist said of built Ford tough the scientist said built Lord built Lord built Lord tough oh Monica no and then she tough oh Monica no and then she tough oh Monica no and then she she had another one that was just even she had another one that was just even she had another one that was just even The Simpsons go to The Simpsons go to The Simpsons go to church which which is funnier so this is church which which is funnier so this is church which which is funnier so this is just that right the py church sign that just that right the py church sign that just that right the py church sign that you drive by this is that in 2024 Ron I you drive by this is that in 2024 Ron I you drive by this is that in 2024 Ron I think we cracked the code everyone think we cracked the code everyone think we cracked the code everyone understands what we're doing now yes and understands what we're doing now yes and understands what we're doing now yes and if you need a little bit more help I if you need a little bit more help I if you need a little bit more help I just want to add scripture to it for just want to add scripture to it for just want to add scripture to it for just a moment because sir that's it's just a moment because sir that's it's just a moment because sir that's it's all we're doing so if you look at Paul's all we're doing so if you look at Paul's all we're doing so if you look at Paul's entire life he does everything he entire life he does everything he entire life he does everything he possibly can to reach all people he went possibly can to reach all people he went possibly can to reach all people he went to school 19,000 different times so he to school 19,000 different times so he to school 19,000 different times so he can understand every language and speak can understand every language and speak can understand every language and speak to every single person he who was the to every single person he who was the to every single person he who was the most efficient Paul who spread the most efficient Paul who spread the most efficient Paul who spread the gospel in the most cities Paul because gospel in the most cities Paul because gospel in the most cities Paul because he he here's here's what it is he became he he here's here's what it is he became he he here's here's what it is he became all things to all people L if you read 1 all things to all people L if you read 1 all things to all people L if you read 1 Corinthians 9 uh I'm just going to read Corinthians 9 uh I'm just going to read Corinthians 9 uh I'm just going to read 20 I think it's what 23 or 22 to the

20 I think it's what 23 or 22 to the 20 I think it's what 23 or 22 to the week I became weak to Wi the we I have week I became weak to Wi the we I have week I became weak to Wi the we I have become all things to all people by all become all things to all people by all become all things to all people by all possible means so that I might have some possible means so that I might have some possible means so that I might have some to all this for the sake of the gospel to all this for the sake of the gospel to all this for the sake of the gospel and share its blessings that's all we're and share its blessings that's all we're and share its blessings that's all we're doing we're becoming all things to all doing we're becoming all things to all doing we're becoming all things to all people and we're fighting for attention people and we're fighting for attention people and we're fighting for attention everyone's attention is on their phone everyone's attention is on their phone everyone's attention is on their phone and if we get if we get there first if and if we get if we get there first if and if we get if we get there first if we get their second or third or fourth we get their second or third or fourth we get their second or third or fourth or fifth that's I'm okay with that I'm or fifth that's I'm okay with that I'm or fifth that's I'm okay with that I'm okay with us getting there to shift what okay with us getting there to shift what okay with us getting there to shift what people are seeing and thinking and you people are seeing and thinking and you people are seeing and thinking and you never know who's going to be impacted never know who's going to be impacted never know who's going to be impacted who's going to say I came to your church who's going to say I came to your church who's going to say I came to your church because of that one crazy video of you because of that one crazy video of you because of that one crazy video of you blinking we're g to get to that in a blinking we're g to get to that in a blinking we're g to get to that in a moment um and and that was the reason moment um and and that was the reason moment um and and that was the reason why I decided to come to church and it's why I decided to come to church and it's why I decided to come to church and it's because of something simple as you BL because of something simple as you BL because of something simple as you BL and I was doing research on a church and I was doing research on a church and I was doing research on a church just this week and I saw a big spike in just this week and I saw a big spike in just this week and I saw a big spike in their Instagram following and I was like their Instagram following and I was like their Instagram following and I was like oh like they doubled their account they oh like they doubled their account they oh like they doubled their account they were at, 1500 and they went to like were at, 1500 and they went to like were at, 1500 and they went to like 3,500 followers on Instagram in like 48 3,500 followers on Instagram in like 48 3,500 followers on Instagram in like 48 hours I wonder what happened and I hours I wonder what happened and I hours I wonder what happened and I tracked down their social post and it tracked down their social post and it tracked down their social post and it was like one of these videos and next to was like one of these videos and next to was like one of these videos and next to one of these videos was sermon clips of one of these videos was sermon clips of one of these videos was sermon clips of this church and so if you're saying like this church and so if you're saying like this church and so if you're saying like well I just I brought in all these well I just I brought in all these well I just I brought in all these people I'm like sure there's a pearl of people I'm like sure there's a pearl of people I'm like sure there's a pearl of scriptural wisdom in there but like it's scriptural wisdom in there but like it's scriptural wisdom in there but like it's almost like done in a jovial way like almost like done in a jovial way like almost like done in a jovial way like you know like this is serious um it's you know like this is serious um it's you know like this is serious um it's like that clip doubled Their audience in like that clip doubled Their audience in like that clip doubled Their audience in one day in two days and then the posts

one day in two days and then the posts one day in two days and then the posts before that and after that we're all before that and after that we're all before that and after that we're all like a pastor preaching and so again like a pastor preaching and so again like a pastor preaching and so again this becomes a really useful tool in this becomes a really useful tool in this becomes a really useful tool in your social media toolkit doesn't mean your social media toolkit doesn't mean your social media toolkit doesn't mean that all 365 posts of the year if you're that all 365 posts of the year if you're that all 365 posts of the year if you're posting daily need to do this but like posting daily need to do this but like posting daily need to do this but like it becomes almost like the spice add a it becomes almost like the spice add a it becomes almost like the spice add a little spice into all of your uh into little spice into all of your uh into little spice into all of your uh into your social media calendar for the month your social media calendar for the month your social media calendar for the month and it plays an integral role at maybe and it plays an integral role at maybe and it plays an integral role at maybe reaching the most people so if we talk reaching the most people so if we talk reaching the most people so if we talk about social media the axes of depth and about social media the axes of depth and about social media the axes of depth and width if these posts are going to reach width if these posts are going to reach width if these posts are going to reach like the widest of the why but they have like the widest of the why but they have like the widest of the why but they have virtually no depth very little what they virtually no depth very little what they virtually no depth very little what they do is they bring in all the they're the do is they bring in all the they're the do is they bring in all the they're the top of the funnel and then people are top of the funnel and then people are top of the funnel and then people are more likely to see your content the next more likely to see your content the next more likely to see your content the next time and now you're hitting both axes if time and now you're hitting both axes if time and now you're hitting both axes if all you did was this it would just be all you did was this it would just be all you did was this it would just be like meme pages that have millions of like meme pages that have millions of like meme pages that have millions of followers but like anytime a meme page followers but like anytime a meme page followers but like anytime a meme page is like we're selling merch and is like we're selling merch and is like we're selling merch and everyone's like we revolt against you everyone's like we revolt against you everyone's like we revolt against you we're here for jokes only you wouldn't we're here for jokes only you wouldn't we're here for jokes only you wouldn't only want that but if all you do is like only want that but if all you do is like only want that but if all you do is like deep deep deep well you're only reaching deep deep deep well you're only reaching deep deep deep well you're only reaching like this really small group of people like this really small group of people like this really small group of people and you're limiting the number of people and you're limiting the number of people and you're limiting the number of people that could hear the wisdom of scripture that could hear the wisdom of scripture that could hear the wisdom of scripture in the gospel all right Ron enough of us in the gospel all right Ron enough of us in the gospel all right Ron enough of us talking you mentioned blinking is that talking you mentioned blinking is that talking you mentioned blinking is that where you heading next or I I want I where you heading next or I I want I where you heading next or I I want I want that to be I'll I'll just you got want that to be I'll I'll just you got want that to be I'll I'll just you got to stay with us okay stay with us we'll to stay with us okay stay with us we'll to stay with us okay stay with us we'll talk about that one later the next one talk about that one later the next one talk about that one later the next one is actually a trend that was made by a is actually a trend that was made by a is actually a trend that was made by a Christian influencer I think I could be Christian influencer I think I could be Christian influencer I think I could be wrong but I saw her do it first and it's wrong but I saw her do it first and it's wrong but I saw her do it first and it's her sound that's trending shout out to her sound that's trending shout out to her sound that's trending shout out to Ali OST um she's been absolutely killing Ali OST um she's been absolutely killing Ali OST um she's been absolutely killing it but there's this one Trend where uh it but there's this one Trend where uh it but there's this one Trend where uh uh she's standing behind her best friend

uh she's standing behind her best friend uh she's standing behind her best friend and there's a sound and it goes number and there's a sound and it goes number and there's a sound and it goes number 44 woo 44 that's me get some cold cuts 44 woo 44 that's me get some cold cuts 44 woo 44 that's me get some cold cuts get some cold cuts it's the epitome of get some cold cuts it's the epitome of get some cold cuts it's the epitome of community it's the epitome of when you community it's the epitome of when you community it's the epitome of when you found someone that's just like you and found someone that's just like you and found someone that's just like you and what does that sound like it's the what does that sound like it's the what does that sound like it's the epitome of community it's the epitome of epitome of community it's the epitome of epitome of community it's the epitome of uh of small groups it's the epitome of uh of small groups it's the epitome of uh of small groups it's the epitome of what it looks like when you get baptized what it looks like when you get baptized what it looks like when you get baptized and your best friend gets baptized it's and your best friend gets baptized it's and your best friend gets baptized it's the epitome of bring your friend to the epitome of bring your friend to the epitome of bring your friend to church it's the epitome of this person church it's the epitome of this person church it's the epitome of this person I've been pray for finally get saved I've been pray for finally get saved I've been pray for finally get saved it's does that make sense and um I can't it's does that make sense and um I can't it's does that make sense and um I can't wait to show you this TR wait to show you this TR wait to show you this TR in video but it's so playful it's so fun in video but it's so playful it's so fun in video but it's so playful it's so fun it I did I did it just the other day and it I did I did it just the other day and it I did I did it just the other day and it took maybe three tries even without it took maybe three tries even without it took maybe three tries even without the sound in the background um and it the sound in the background um and it the sound in the background um and it did really well so this could do really did really well so this could do really did really well so this could do really well for your church this could do well for your church this could do well for your church this could do really well for your Young Adult really well for your Young Adult really well for your Young Adult Ministry for your youth ministry for Ministry for your youth ministry for Ministry for your youth ministry for women's any Ministry really just do it women's any Ministry really just do it women's any Ministry really just do it throw a little dance in there hide throw a little dance in there hide throw a little dance in there hide behind the person show yourself 44 behind the person show yourself 44 behind the person show yourself 44 that's me get some cold cuts start that's me get some cold cuts start that's me get some cold cuts start dancing and that's it so it's a call and dancing and that's it so it's a call and dancing and that's it so it's a call and response and this works great when there response and this works great when there response and this works great when there are multiple people so of course you are multiple people so of course you are multiple people so of course you could do this in youth ministry in a way could do this in youth ministry in a way could do this in youth ministry in a way that works great I think a fun way to do that works great I think a fun way to do that works great I think a fun way to do this as well would be do it in youth this as well would be do it in youth this as well would be do it in youth ministry and then like do it with two of ministry and then like do it with two of ministry and then like do it with two of the pastors on staff that's like a fish the pastors on staff that's like a fish the pastors on staff that's like a fish out of water copying the trend and those out of water copying the trend and those out of water copying the trend and those always perform really well right when uh always perform really well right when uh always perform really well right when uh if you think about like school

if you think about like school if you think about like school fundraisers it's like you get to throw a fundraisers it's like you get to throw a fundraisers it's like you get to throw a pie at the teacher or you dunk the uh pie at the teacher or you dunk the uh pie at the teacher or you dunk the uh dunk the principal those types of things dunk the principal those types of things dunk the principal those types of things where you have um adults that are doing where you have um adults that are doing where you have um adults that are doing goofy things um that's Timeless that goofy things um that's Timeless that goofy things um that's Timeless that that that it brings out the kid in all that that it brings out the kid in all that that it brings out the kid in all of us so you have like the senior pastor of us so you have like the senior pastor of us so you have like the senior pastor and the worship Pastor do that together and the worship Pastor do that together and the worship Pastor do that together or the youth pastor and the senior or the youth pastor and the senior or the youth pastor and the senior pastor or whatever it might be then you pastor or whatever it might be then you pastor or whatever it might be then you have like a fun Twist on that as well have like a fun Twist on that as well have like a fun Twist on that as well yeah and this post so so in a in a yeah and this post so so in a in a yeah and this post so so in a in a social media era before trending audio social media era before trending audio social media era before trending audio one of the best performing posts for one of the best performing posts for one of the best performing posts for churches was consistently like these churches was consistently like these churches was consistently like these these testimony style posts that like these testimony style posts that like these testimony style posts that like feature people's stories uh those worked feature people's stories uh those worked feature people's stories uh those worked really well for us in the past and and really well for us in the past and and really well for us in the past and and really well for lots of churches we work really well for lots of churches we work really well for lots of churches we work with and so this post archetype actually with and so this post archetype actually with and so this post archetype actually gives you an gives you an gives you an opportunity uh to Center someone or opportunity uh to Center someone or opportunity uh to Center someone or something tell a story about someone in something tell a story about someone in something tell a story about someone in your church in the caption um because your church in the caption um because your church in the caption um because this the actual the actual creative this the actual the actual creative this the actual the actual creative itself is going to be short it's it's itself is going to be short it's it's itself is going to be short it's it's fun it's a trend that a lot of people fun it's a trend that a lot of people fun it's a trend that a lot of people are familiar with uh but you're like are familiar with uh but you're like are familiar with uh but you're like you're centering a person like this is you're centering a person like this is you're centering a person like this is my people this is my Ron you mentioned my people this is my Ron you mentioned my people this is my Ron you mentioned it baptism story small group this that it baptism story small group this that it baptism story small group this that and the other so in the caption this and the other so in the caption this and the other so in the caption this gives you an opportunity to like Center gives you an opportunity to like Center gives you an opportunity to like Center the person that you're featuring in the the person that you're featuring in the the person that you're featuring in the video and tell their story a bit uh video and tell their story a bit uh video and tell their story a bit uh there there's there's a real opportunity there there's there's a real opportunity there there's there's a real opportunity here with this post archetype in here with this post archetype in here with this post archetype in particular um to pull that off okay Alec particular um to pull that off okay Alec particular um to pull that off okay Alec this is why we do these things live and this is why we do these things live and this is why we do these things live and we don't because you just like stumble we don't because you just like stumble we don't because you just like stumble across great ideas so we always talk across great ideas so we always talk across great ideas so we always talk about using social for Ministry and not about using social for Ministry and not about using social for Ministry and not to promote Ministry and we have all to promote Ministry and we have all to promote Ministry and we have all these rules that basically don't let these rules that basically don't let these rules that basically don't let churches promote anything right and then

churches promote anything right and then churches promote anything right and then they come to me and they say okay but they come to me and they say okay but they come to me and they say okay but like when am I going to promote and I like when am I going to promote and I like when am I going to promote and I say well one of my favorite ways is say well one of my favorite ways is say well one of my favorite ways is called a smuggle promotion a smuggle called a smuggle promotion a smuggle called a smuggle promotion a smuggle promotion is where the post itself is promotion is where the post itself is promotion is where the post itself is valuable on its own but then there's a valuable on its own but then there's a valuable on its own but then there's a promo at the end this allows you to promo at the end this allows you to promo at the end this allows you to promote indefinitely without hurting promote indefinitely without hurting promote indefinitely without hurting your distribution and reach whatsoever your distribution and reach whatsoever your distribution and reach whatsoever so let's imagine this example precisely so let's imagine this example precisely so let's imagine this example precisely you're we're heading into the fall we're you're we're heading into the fall we're you're we're heading into the fall we're gearing up for a new semester of small gearing up for a new semester of small gearing up for a new semester of small groups right so the small group leader groups right so the small group leader groups right so the small group leader is the person that does the call and a is the person that does the call and a is the person that does the call and a person that attended the small group is person that attended the small group is person that attended the small group is someone that does the response so as an someone that does the response so as an someone that does the response so as an example we're going to say the person uh example we're going to say the person uh example we're going to say the person uh running this small group her name is running this small group her name is running this small group her name is Tracy and the person that attended this Tracy and the person that attended this Tracy and the person that attended this small group her name is Melissa okay so small group her name is Melissa okay so small group her name is Melissa okay so the post is this 4 second like number 44 the post is this 4 second like number 44 the post is this 4 second like number 44 he I'm Number 44 call and response and he I'm Number 44 call and response and he I'm Number 44 call and response and then the caption is Tracy runs a small then the caption is Tracy runs a small then the caption is Tracy runs a small group for uh you know this this group for uh you know this this group for uh you know this this Christian devotional series that we ran Christian devotional series that we ran Christian devotional series that we ran and Melissa had never been to a small and Melissa had never been to a small and Melissa had never been to a small group before Melissa started going and group before Melissa started going and group before Melissa started going and then you just tell the story of how then you just tell the story of how then you just tell the story of how Melissa got plugged into small groups Melissa got plugged into small groups Melissa got plugged into small groups and then at the end you say and we want and then at the end you say and we want and then at the end you say and we want you to find the same um home for you at you to find the same um home for you at you to find the same um home for you at you know Grace Church register for small you know Grace Church register for small you know Grace Church register for small groups at link to your website or link groups at link to your website or link groups at link to your website or link and bio or comment small groups and and bio or comment small groups and and bio or comment small groups and we'll send you the small group directory we'll send you the small group directory we'll send you the small group directory whatever it might be right now you've whatever it might be right now you've whatever it might be right now you've done a post that promotes the up done a post that promotes the up done a post that promotes the up upcoming small group semester but you've upcoming small group semester but you've upcoming small group semester but you've actually done it in a way that makes the actually done it in a way that makes the actually done it in a way that makes the next post you publish more likely to be next post you publish more likely to be next post you publish more likely to be seen this is how you thread the needle seen this is how you thread the needle seen this is how you thread the needle promote what's going on in the church promote what's going on in the church promote what's going on in the church but you promote it in a way that people but you promote it in a way that people but you promote it in a way that people will actually respond to the reason we will actually respond to the reason we will actually respond to the reason we have all these rules for social it's not have all these rules for social it's not have all these rules for social it's not because we're no fun it's not because

because we're no fun it's not because because we're no fun it's not because we're like social should just be about we're like social should just be about we're like social should just be about like you know these Trends and stuff like you know these Trends and stuff like you know these Trends and stuff it's like no we want people to get it's like no we want people to get it's like no we want people to get involved in your church publishing a involved in your church publishing a involved in your church publishing a still graphic that says small group fair still graphic that says small group fair still graphic that says small group fair this week after church will not result this week after church will not result this week after church will not result in more people getting involved it just in more people getting involved it just in more people getting involved it just won't because people aren't going to see won't because people aren't going to see won't because people aren't going to see it because the algorithm will determine it because the algorithm will determine it because the algorithm will determine yeah like we showed this to like eight yeah like we showed this to like eight yeah like we showed this to like eight people and they all were like I don't people and they all were like I don't people and they all were like I don't care and kept scrolling so we're not care and kept scrolling so we're not care and kept scrolling so we're not going to show it to anyone else so it's going to show it to anyone else so it's going to show it to anyone else so it's not worth doing that how do you promote not worth doing that how do you promote not worth doing that how do you promote small groups this is just one way of a small groups this is just one way of a small groups this is just one way of a smuggle promotion here's how I think smuggle promotion here's how I think smuggle promotion here's how I think about about about promotions I uh don't want to promote promotions I uh don't want to promote promotions I uh don't want to promote the thing I want to promote who you the thing I want to promote who you the thing I want to promote who you become After experiencing the thing I become After experiencing the thing I become After experiencing the thing I would rather show you the the end would rather show you the the end would rather show you the the end product I would rather and I would product I would rather and I would product I would rather and I would rather communicate to the target rather communicate to the target rather communicate to the target audience and show what the what the audience and show what the what the audience and show what the what the target audience achieves or gets or target audience achieves or gets or target audience achieves or gets or grows from I think that's a way better grows from I think that's a way better grows from I think that's a way better because I would much rather someone say because I would much rather someone say because I would much rather someone say can I get that rather than me say can can I get that rather than me say can can I get that rather than me say can you come to this and it just works a lot you come to this and it just works a lot you come to this and it just works a lot better when people are saying oh wow I better when people are saying oh wow I better when people are saying oh wow I need that and then you get other people need that and then you get other people need that and then you get other people talking about it it the propensity is talking about it it the propensity is talking about it it the propensity is insane so I'd rather talk about the end insane so I'd rather talk about the end insane so I'd rather talk about the end product who you become rather than tell product who you become rather than tell product who you become rather than tell you about what actually uh what what's you about what actually uh what what's you about what actually uh what what's coming up yes brilliant pivot great I coming up yes brilliant pivot great I coming up yes brilliant pivot great I hope everyone heard what Ron said don't hope everyone heard what Ron said don't hope everyone heard what Ron said don't promote the details promote the end promote the details promote the end promote the details promote the end result what is achieved by you going to result what is achieved by you going to result what is achieved by you going to small groups what is the reason we want small groups what is the reason we want small groups what is the reason we want you to go to small groups what is the

you to go to small groups what is the you to go to small groups what is the end result it's Tracy and Melissa right end result it's Tracy and Melissa right end result it's Tracy and Melissa right here instead of us just telling you here instead of us just telling you here instead of us just telling you about the small groups fair this is why about the small groups fair this is why about the small groups fair this is why we do small groups this is Ministry now we do small groups this is Ministry now we do small groups this is Ministry now you are actually using social to do you are actually using social to do you are actually using social to do ministry and not just promote it that's ministry and not just promote it that's ministry and not just promote it that's right all right Ron is number two right all right Ron is number two right all right Ron is number two blinking no it's not it's not number two blinking no it's not it's not number two blinking no it's not it's not number two is inside out um I've watched this movie is inside out um I've watched this movie is inside out um I've watched this movie Inside Out too the movie now twice I'm Inside Out too the movie now twice I'm Inside Out too the movie now twice I'm going to watch it a third time have you going to watch it a third time have you going to watch it a third time have you seen it yet no I haven't seen inside out seen it yet no I haven't seen inside out seen it yet no I haven't seen inside out one oh but everyone keeps talking about one oh but everyone keeps talking about one oh but everyone keeps talking about Inside Out 2 it's my whole feed right Inside Out 2 it's my whole feed right Inside Out 2 it's my whole feed right now it's like the most successful movie now it's like the most successful movie now it's like the most successful movie of the year so far take that D it is the of the year so far take that D it is the of the year so far take that D it is the most successful movie of the year and most successful movie of the year and most successful movie of the year and it's for a reason and I'm convinced it's for a reason and I'm convinced it's for a reason and I'm convinced someone that loves Jesus was a producer someone that loves Jesus was a producer someone that loves Jesus was a producer in this movie because to look at anxiety in this movie because to look at anxiety in this movie because to look at anxiety and say I can't tell you if you haven't and say I can't tell you if you haven't and say I can't tell you if you haven't seen the movie I'm not going to tell you seen the movie I'm not going to tell you seen the movie I'm not going to tell you but here's what we can do we can flip but here's what we can do we can flip but here's what we can do we can flip that go like God actually has emotions that go like God actually has emotions that go like God actually has emotions as well but also God is in control of as well but also God is in control of as well but also God is in control of his emotions and the thing is he's given his emotions and the thing is he's given his emotions and the thing is he's given us the role book to be able to to take us the role book to be able to to take us the role book to be able to to take heed of the to CU we're the boss of our heed of the to CU we're the boss of our heed of the to CU we're the boss of our emotions um and we can utilize um the emotions um and we can utilize um the emotions um and we can utilize um the movie within itself and say hey I know movie within itself and say hey I know movie within itself and say hey I know that these are emotions that you might that these are emotions that you might that these are emotions that you might be feeling but we actually have dominion be feeling but we actually have dominion be feeling but we actually have dominion over our feelings and let us actually over our feelings and let us actually over our feelings and let us actually talk about how to how to do that there's talk about how to how to do that there's talk about how to how to do that there's a scripture behind every single one of a scripture behind every single one of a scripture behind every single one of them so just recently there's a post them so just recently there's a post them so just recently there's a post going around that a church ended up going around that a church ended up going around that a church ended up doing what they did was they took every doing what they did was they took every doing what they did was they took every emotion and gave a scripture behind it emotion and gave a scripture behind it emotion and gave a scripture behind it and said this is this is actually how and said this is this is actually how and said this is this is actually how we're supposed to respond to that we're supposed to respond to that we're supposed to respond to that emotion and I thought that that was emotion and I thought that that was emotion and I thought that that was beautiful it may not be what their

beautiful it may not be what their beautiful it may not be what their sermon series is about right now but sermon series is about right now but sermon series is about right now but it's what culture is talking about and it's what culture is talking about and it's what culture is talking about and we can't be quiet on what culture is we can't be quiet on what culture is we can't be quiet on what culture is talking about we need to speak about it talking about we need to speak about it talking about we need to speak about it this is a sure in the movie is about this is a sure in the movie is about this is a sure in the movie is about anxiety anxiety don't belong to us anxiety anxiety don't belong to us anxiety anxiety don't belong to us that's not for us to have God says not that's not for us to have God says not that's not for us to have God says not to worry not to have anxiety inste pray to worry not to have anxiety inste pray to worry not to have anxiety inste pray about everything so we actually have about everything so we actually have about everything so we actually have something to say here and it doesn't something to say here and it doesn't something to say here and it doesn't have to be a video although it could be have to be a video although it could be have to be a video although it could be um and it's and it's not just a photo um and it's and it's not just a photo um and it's and it's not just a photo this is a graphic that saw that went this is a graphic that saw that went this is a graphic that saw that went triple platinum on Instagram and I triple platinum on Instagram and I triple platinum on Instagram and I believe that if we said something about believe that if we said something about believe that if we said something about it if we spoke about it from our it if we spoke about it from our it if we spoke about it from our perspective to speak to our community or perspective to speak to our community or perspective to speak to our community or even just re-shared their their Carousel even just re-shared their their Carousel even just re-shared their their Carousel it would do better in the Kingdom than it would do better in the Kingdom than it would do better in the Kingdom than us thinking to just make a post for us thinking to just make a post for us thinking to just make a post for ourselves or to try ourselves because ourselves or to try ourselves because ourselves or to try ourselves because we're we're also sh saying hey this we're we're also sh saying hey this we're we're also sh saying hey this church is amazing too and they have church is amazing too and they have church is amazing too and they have something great to say we can say it as something great to say we can say it as something great to say we can say it as well we do summer at the movies we do well we do summer at the movies we do well we do summer at the movies we do Christmas at the movies that is one of Christmas at the movies that is one of Christmas at the movies that is one of the most popular sermon series in in the most popular sermon series in in the most popular sermon series in in North America North America North America and and why the idea is people far from and and why the idea is people far from and and why the idea is people far from God are going to understand these movies God are going to understand these movies God are going to understand these movies and we are going to use those as and we are going to use those as and we are going to use those as springboards to illustrate that some of springboards to illustrate that some of springboards to illustrate that some of the wisdom and Truth Within These movies the wisdom and Truth Within These movies the wisdom and Truth Within These movies is actually God's truth that we believe is actually God's truth that we believe is actually God's truth that we believe is God breathed and fundamental to The is God breathed and fundamental to The is God breathed and fundamental to The Human Experience and The Human Human Experience and The Human Human Experience and The Human Experience that at its best is seen Experience that at its best is seen Experience that at its best is seen Through The Eyes of Jesus and someone Through The Eyes of Jesus and someone Through The Eyes of Jesus and someone that has no history with faith that has no history with faith that has no history with faith whatsoever that can actually be a great whatsoever that can actually be a great whatsoever that can actually be a great entry point for them now some people

entry point for them now some people entry point for them now some people don't like that idea and it might not be don't like that idea and it might not be don't like that idea and it might not be for every Church oh why are we going to for every Church oh why are we going to for every Church oh why are we going to like bring in like these you know this like bring in like these you know this like bring in like these you know this secular teaching into the world and secular teaching into the world and secular teaching into the world and maybe you don't bring that into the maybe you don't bring that into the maybe you don't bring that into the pulpit like every church but like this pulpit like every church but like this pulpit like every church but like this low stakes version of doing it on social low stakes version of doing it on social low stakes version of doing it on social is a great way of being like hey $1 is a great way of being like hey $1 is a great way of being like hey $1 billion were spent at the box office for billion were spent at the box office for billion were spent at the box office for people seeing this movie so like right people seeing this movie so like right people seeing this movie so like right now and probably through the end of now and probably through the end of now and probably through the end of summer although you know maybe summer although you know maybe summer although you know maybe despicable me too is or four minions despicable me too is or four minions despicable me too is or four minions five four one maybe that one's going to five four one maybe that one's going to five four one maybe that one's going to like outdo it um but like this is what like outdo it um but like this is what like outdo it um but like this is what the culture is talking about right now the culture is talking about right now the culture is talking about right now we talk about the intersection of faith we talk about the intersection of faith we talk about the intersection of faith and culture not everything culture talks and culture not everything culture talks and culture not everything culture talks about the church needs to jump in on about the church needs to jump in on about the church needs to jump in on it's like this is not really for us but it's like this is not really for us but it's like this is not really for us but when what the culture is talking about when what the culture is talking about when what the culture is talking about intersects with what the Bible speaks intersects with what the Bible speaks intersects with what the Bible speaks about the wisdom of scripture is for all about the wisdom of scripture is for all about the wisdom of scripture is for all people for all time and all truth is people for all time and all truth is people for all time and all truth is God's truth that's my belief so when God's truth that's my belief so when God's truth that's my belief so when culture has like stumbled upon something culture has like stumbled upon something culture has like stumbled upon something they're like hey there's like some truth they're like hey there's like some truth they're like hey there's like some truth in here what is that that's God's truth in here what is that that's God's truth in here what is that that's God's truth just being presented in that specific just being presented in that specific just being presented in that specific you know animation medium for inside out you know animation medium for inside out you know animation medium for inside out too talk about smuggle promotions too talk about smuggle promotions too talk about smuggle promotions clearly one of the producers in here was clearly one of the producers in here was clearly one of the producers in here was smuggling in the gospel truths while smuggling in the gospel truths while smuggling in the gospel truths while working at Pixar Animation so Ron you're working at Pixar Animation so Ron you're working at Pixar Animation so Ron you're like you're more plugged into to taking like you're more plugged into to taking like you're more plugged into to taking advantage of like these trending audio advantage of like these trending audio advantage of like these trending audio Bits And even like trending topics than Bits And even like trending topics than Bits And even like trending topics than than we are clearly Brady hasn't heard than we are clearly Brady hasn't heard than we are clearly Brady hasn't heard the uh not my problem audio yet um so so the uh not my problem audio yet um so so the uh not my problem audio yet um so so like talk me through your strategy with like talk me through your strategy with like talk me through your strategy with a cultural Moment Like This so like we a cultural Moment Like This so like we a cultural Moment Like This so like we know how much money's been spent at the know how much money's been spent at the know how much money's been spent at the box office watching this film we see the box office watching this film we see the box office watching this film we see the conversation online but it's not a conversation online but it's not a conversation online but it's not a trending audio in the sense where like

trending audio in the sense where like trending audio in the sense where like you have a template online to like build you have a template online to like build you have a template online to like build a post off of so what's your strategy a post off of so what's your strategy a post off of so what's your strategy for creating a post that like is for creating a post that like is for creating a post that like is piggybacking on the cultural piggybacking on the cultural piggybacking on the cultural conversation but doesn't have like conversation but doesn't have like conversation but doesn't have like trending creative already you have to trending creative already you have to trending creative already you have to start the creative from scratch like start the creative from scratch like start the creative from scratch like where would you start with creating a where would you start with creating a where would you start with creating a post that's talking about this cultural post that's talking about this cultural post that's talking about this cultural thing and is referencing a movie that is thing and is referencing a movie that is thing and is referencing a movie that is like not inside out to branded it's like not inside out to branded it's like not inside out to branded it's really funny because we we think Trends really funny because we we think Trends really funny because we we think Trends are new and Brady said this 10 years ago are new and Brady said this 10 years ago are new and Brady said this 10 years ago we were doing the Harlem Shake I was we were doing the Harlem Shake I was we were doing the Harlem Shake I was actually that person that was in a panda actually that person that was in a panda actually that person that was in a panda outfit and did it myself um the fact of outfit and did it myself um the fact of outfit and did it myself um the fact of the matter is it doesn't necessarily the matter is it doesn't necessarily the matter is it doesn't necessarily have to be a trend um because culture have to be a trend um because culture have to be a trend um because culture will always move the culture is always will always move the culture is always will always move the culture is always going to do something hey just a couple going to do something hey just a couple going to do something hey just a couple days ago we had a presidential debate days ago we had a presidential debate days ago we had a presidential debate and it could have stuck it really didn't and it could have stuck it really didn't and it could have stuck it really didn't because no one really wants to pay because no one really wants to pay because no one really wants to pay attention to it as much as want to pay attention to it as much as want to pay attention to it as much as want to pay attention to what's actually happening attention to what's actually happening attention to what's actually happening in our lives but we could have utilized in our lives but we could have utilized in our lives but we could have utilized that there are people talking about it that there are people talking about it that there are people talking about it over the weekend weekend's over it's now over the weekend weekend's over it's now over the weekend weekend's over it's now Wednesday but like I want to I I have to Wednesday but like I want to I I have to Wednesday but like I want to I I have to keep an eye on what's happening because keep an eye on what's happening because keep an eye on what's happening because if I don't then I won't really be able if I don't then I won't really be able if I don't then I won't really be able to explain what it is that I'm doing for to explain what it is that I'm doing for to explain what it is that I'm doing for the kingdom for example Jesus literally the kingdom for example Jesus literally the kingdom for example Jesus literally utilized I think if Jesus lived today he utilized I think if Jesus lived today he utilized I think if Jesus lived today he would use things like movies he would would use things like movies he would would use things like movies he would use um how people are working to I'm use um how people are working to I'm use um how people are working to I'm positive Jesus would actually use a positive Jesus would actually use a positive Jesus would actually use a parable about social media rather than parable about social media rather than parable about social media rather than talking about farming but thousands of talking about farming but thousands of talking about farming but thousands of years ago that's what people understood years ago that's what people understood years ago that's what people understood a parable is really just a story told

a parable is really just a story told a parable is really just a story told that you understand to explain something that you understand to explain something that you understand to explain something that you don't understand so that's kind that you don't understand so that's kind that you don't understand so that's kind of sort of what we should be doing so in of sort of what we should be doing so in of sort of what we should be doing so in the context of this maybe it's not a the context of this maybe it's not a the context of this maybe it's not a trending sound but maybe you communicate trending sound but maybe you communicate trending sound but maybe you communicate it in a way where you have a hook and it in a way where you have a hook and it in a way where you have a hook and it's like are you dealing with anxiety I it's like are you dealing with anxiety I it's like are you dealing with anxiety I just watch this movie called inside out just watch this movie called inside out just watch this movie called inside out too and I actually have a i God has a too and I actually have a i God has a too and I actually have a i God has a lot to say about this situation or uh lot to say about this situation or uh lot to say about this situation or uh maybe you just make a graphic and you maybe you just make a graphic and you maybe you just make a graphic and you use this the the images or the graphics use this the the images or the graphics use this the the images or the graphics or the characters from the movie and and or the characters from the movie and and or the characters from the movie and and now it gives people a sense of now it gives people a sense of now it gives people a sense of familiarity oh I want to watch this familiarity oh I want to watch this familiarity oh I want to watch this movie what does this have to say wait movie what does this have to say wait movie what does this have to say wait this is my church saying something about this is my church saying something about this is my church saying something about this okay wait let me scroll so I can this okay wait let me scroll so I can this okay wait let me scroll so I can actually see and understand um so actually see and understand um so actually see and understand um so utilizing visuals utilizing logos utilizing visuals utilizing logos utilizing visuals utilizing logos utilizing uh uh just key things that utilizing uh uh just key things that utilizing uh uh just key things that make me say oh wait I know what this is make me say oh wait I know what this is make me say oh wait I know what this is um and then also talking about it um and then also talking about it um and then also talking about it utilizing strong hooks that get people utilizing strong hooks that get people utilizing strong hooks that get people kind of reeled into what it is you're kind of reeled into what it is you're kind of reeled into what it is you're about to say and do really can help you about to say and do really can help you about to say and do really can help you start that creative um if there's start that creative um if there's start that creative um if there's nothing to uh there's no original Trend nothing to uh there's no original Trend nothing to uh there's no original Trend that kind of gives you a platform to that kind of gives you a platform to that kind of gives you a platform to start that or a foundation to start that start that or a foundation to start that start that or a foundation to start that but to all my creative friends that's but to all my creative friends that's but to all my creative friends that's probably exactly what you want to do probably exactly what you want to do probably exactly what you want to do because you might be tired of creating because you might be tired of creating because you might be tired of creating Trends and the thing is you don't have Trends and the thing is you don't have Trends and the thing is you don't have to utilize a trend you actually do it to utilize a trend you actually do it to utilize a trend you actually do it yourself but you have to do it right you yourself but you have to do it right you yourself but you have to do it right you have to communicate in the way that have to communicate in the way that have to communicate in the way that people are being communicated to if people are being communicated to if people are being communicated to if you're starting all of your videos you're starting all of your videos you're starting all of your videos uh with a certain saying you have a uh with a certain saying you have a uh with a certain saying you have a two-minute intro ain't nobody paying two-minute intro ain't nobody paying two-minute intro ain't nobody paying attention to that everyone's attention attention to that everyone's attention attention to that everyone's attention sping 3 to 5 seconds I need you to start

sping 3 to 5 seconds I need you to start sping 3 to 5 seconds I need you to start immediately with what it is you have to immediately with what it is you have to immediately with what it is you have to say give the meat give the information say give the meat give the information say give the meat give the information give the points and end it with a call give the points and end it with a call give the points and end it with a call to action end it with another hook that to action end it with another hook that to action end it with another hook that is how people listen right now so um is how people listen right now so um is how people listen right now so um there's so many different ways to do it there's so many different ways to do it there's so many different ways to do it and starting it is equally as okay but and starting it is equally as okay but and starting it is equally as okay but you have to do it in the way that people you have to do it in the way that people you have to do it in the way that people like to communicate if I was if if you like to communicate if I was if if you like to communicate if I was if if you were dating someone right and they said were dating someone right and they said were dating someone right and they said that their love language is uh uh that their love language is uh uh that their love language is uh uh physical touch but you're like I'm going physical touch but you're like I'm going physical touch but you're like I'm going to give you to give you to give you gifts we're not compatible we're not gifts we're not compatible we're not gifts we're not compatible we're not talking the right way that the are talking the right way that the are talking the right way that the are there's a language barrier and I don't there's a language barrier and I don't there's a language barrier and I don't want to create a language barrier when I want to create a language barrier when I want to create a language barrier when I actually as a leader have the actually as a leader have the actually as a leader have the opportunity to know how to talk to opportunity to know how to talk to opportunity to know how to talk to people and to affirm what Ron said I saw people and to affirm what Ron said I saw people and to affirm what Ron said I saw him talk about inside out to on his him talk about inside out to on his him talk about inside out to on his Instagram and the way that he did it Instagram and the way that he did it Instagram and the way that he did it creatively was he just filmed himself creatively was he just filmed himself creatively was he just filmed himself sitting in the driver's seat of his car sitting in the driver's seat of his car sitting in the driver's seat of his car and he was just talking about the movie and he was just talking about the movie and he was just talking about the movie and so sometimes when the shared and so sometimes when the shared and so sometimes when the shared language that being the film that is language that being the film that is language that being the film that is like having this big cultural moment is like having this big cultural moment is like having this big cultural moment is so uh saturated in the culture you can so uh saturated in the culture you can so uh saturated in the culture you can just like riff off of it right you don't just like riff off of it right you don't just like riff off of it right you don't need to necessarily like do anything need to necessarily like do anything need to necessarily like do anything outrageous to make it happen MH all outrageous to make it happen MH all outrageous to make it happen MH all right Ron Trad number one I'm quite right Ron Trad number one I'm quite right Ron Trad number one I'm quite convinced it has to do with blinking and convinced it has to do with blinking and convinced it has to do with blinking and if it doesn't frankly I'm going to be if it doesn't frankly I'm going to be if it doesn't frankly I'm going to be upset it all has to do with blinking upset it all has to do with blinking upset it all has to do with blinking it's a one to two second sound and it's it's a one to two second sound and it's it's a one to two second sound and it's just a loud blink and it is I think the just a loud blink and it is I think the just a loud blink and it is I think the number three most trending sound right

number three most trending sound right number three most trending sound right now well let's see I think it has how now well let's see I think it has how now well let's see I think it has how many uses does it have right now many uses does it have right now many uses does it have right now tons tons tons 37,000 uses it's number four in trending 37,000 uses it's number four in trending 37,000 uses it's number four in trending but there's at least three to four other but there's at least three to four other but there's at least three to four other versions of this one sound and people versions of this one sound and people versions of this one sound and people are just like what the original says me are just like what the original says me are just like what the original says me realizing I made a goal of 10,000 realizing I made a goal of 10,000 realizing I made a goal of 10,000 followers by 24 but I've already gained followers by 24 but I've already gained followers by 24 but I've already gained 20,000 followers and it's only me I'm in 20,000 followers and it's only me I'm in 20,000 followers and it's only me I'm in disbelief right I'm in utter shock disbelief right I'm in utter shock disbelief right I'm in utter shock people are using this trend for so many people are using this trend for so many people are using this trend for so many different things and we could use that different things and we could use that different things and we could use that for church in a second quite literally for church in a second quite literally for church in a second quite literally guys guess what I've heard this one guys guess what I've heard this one guys guess what I've heard this one before you're plugged in I'm very before you're plugged in I'm very before you're plugged in I'm very relevant don't know if you knew that hey relevant don't know if you knew that hey relevant don't know if you knew that hey it's the number one so uh that means it's the number one so uh that means it's the number one so uh that means that you're relevant and you do a lot that you're relevant and you do a lot that you're relevant and you do a lot about inside out so there's that um but about inside out so there's that um but about inside out so there's that um but yeah it's a that is a crazy easy Trend yeah it's a that is a crazy easy Trend yeah it's a that is a crazy easy Trend all you have to do is Blink on command all you have to do is Blink on command all you have to do is Blink on command and people are going to see what it is and people are going to see what it is and people are going to see what it is and you're talking about it's if and you're talking about it's if and you're talking about it's if 34,000 people have already used that one 34,000 people have already used that one 34,000 people have already used that one version of the sound and it's being version of the sound and it's being version of the sound and it's being boosted the top s the top uses of this boosted the top s the top uses of this boosted the top s the top uses of this sound 7 million 32 A5 million 3.3 sound 7 million 32 A5 million 3.3 sound 7 million 32 A5 million 3.3 million 662 th000 11.7 million look I million 662 th000 11.7 million look I million 662 th000 11.7 million look I don't need to reach 11.7 million people don't need to reach 11.7 million people don't need to reach 11.7 million people 100K is just okay with me and the the 100K is just okay with me and the the 100K is just okay with me and the the top nine top nine top nine uh are in the millions or multiple uh are in the millions or multiple uh are in the millions or multiple hundreds of thousands there's hundreds of thousands there's hundreds of thousands there's possibility for me to reach a lot of possibility for me to reach a lot of possibility for me to reach a lot of people with me just blinking so I I people with me just blinking so I I people with me just blinking so I I challenge you utilize this trend to your

challenge you utilize this trend to your challenge you utilize this trend to your advantage um because that is a win 100% advantage um because that is a win 100% advantage um because that is a win 100% Ron you said just briefly you just said Ron you said just briefly you just said Ron you said just briefly you just said these posts using the sound are getting these posts using the sound are getting these posts using the sound are getting boosted talk to me a little bit more boosted talk to me a little bit more boosted talk to me a little bit more about that and like just the the the about that and like just the the the about that and like just the the the philosophy um of using trending sounds philosophy um of using trending sounds philosophy um of using trending sounds like even just just right now when like even just just right now when like even just just right now when you're going through your phone to like you're going through your phone to like you're going through your phone to like find how many uses this sound has and find how many uses this sound has and find how many uses this sound has and you're like pulling up the the top um you're like pulling up the the top um you're like pulling up the the top um the top videos top pieces of content the top videos top pieces of content the top videos top pieces of content made with the sound it's so clear that made with the sound it's so clear that made with the sound it's so clear that you are just like so well-versed in you are just like so well-versed in you are just like so well-versed in navigating trending audio so just talk navigating trending audio so just talk navigating trending audio so just talk to me about that for a second about like to me about that for a second about like to me about that for a second about like what it means to to be posting using a what it means to to be posting using a what it means to to be posting using a trending sound when it's still trending trending sound when it's still trending trending sound when it's still trending and how that translates possibly to like and how that translates possibly to like and how that translates possibly to like to more reach or more possibility for to more reach or more possibility for to more reach or more possibility for for dramatic or viral reach a secret a for dramatic or viral reach a secret a for dramatic or viral reach a secret a friend of a friend of a friend had an friend of a friend of a friend had an friend of a friend of a friend had an interview with meta recently they're in interview with meta recently they're in interview with meta recently they're in okay this is one of the questions that okay this is one of the questions that okay this is one of the questions that they asked does it matter where an they asked does it matter where an they asked does it matter where an instram prod use an original sound or a instram prod use an original sound or a instram prod use an original sound or a trending sound does it with fed for trending sound does it with fed for trending sound does it with fed for engagement does meta prefer engagement does meta prefer engagement does meta prefer originality uh well I'm not gonna I'm originality uh well I'm not gonna I'm originality uh well I'm not gonna I'm I'm not I'm G to say everything that I'm not I'm G to say everything that I'm not I'm G to say everything that they said but I am G to say this they said but I am G to say this they said but I am G to say this original sounds work better right uh original sounds work better right uh original sounds work better right uh than trending sounds but you if you find than trending sounds but you if you find than trending sounds but you if you find either a trending sound on original either a trending sound on original either a trending sound on original sound you wanted to sound you wanted to sound you wanted to have two to 10,000 uses right anything have two to 10,000 uses right anything have two to 10,000 uses right anything around there means it's probably on its around there means it's probably on its around there means it's probably on its way up right that usually if you can

way up right that usually if you can way up right that usually if you can find it between the beginning and there find it between the beginning and there find it between the beginning and there um it know let's say say it does bad um it know let's say say it does bad um it know let's say say it does bad right and bad in our world it's 50,000 right and bad in our world it's 50,000 right and bad in our world it's 50,000 people end up using that trending sound people end up using that trending sound people end up using that trending sound that within itself he said a lot of that within itself he said a lot of that within itself he said a lot of people use utilizing a trend and tons of people use utilizing a trend and tons of people use utilizing a trend and tons of people are going to watch it how you people are going to watch it how you people are going to watch it how you know it's going to do well well the know it's going to do well well the know it's going to do well well the first couple uses of the sound will have first couple uses of the sound will have first couple uses of the sound will have a million 2 million 3 million you want a million 2 million 3 million you want a million 2 million 3 million you want to stay within that realm if you can to stay within that realm if you can to stay within that realm if you can find a trend even if it's not anything find a trend even if it's not anything find a trend even if it's not anything that that everyone's talking about right that that everyone's talking about right that that everyone's talking about right now that just means that you're an early now that just means that you're an early now that just means that you're an early adopter um anywhere between two to adopter um anywhere between two to adopter um anywhere between two to 10,000 uses you probably want to jump on 10,000 uses you probably want to jump on 10,000 uses you probably want to jump on that or just plan for it later see how that or just plan for it later see how that or just plan for it later see how you can utilize this to your advantage you can utilize this to your advantage you can utilize this to your advantage um and I would say that that is probably um and I would say that that is probably um and I would say that that is probably the most effective way to figure out the most effective way to figure out the most effective way to figure out what what's trending and then Instagram what what's trending and then Instagram what what's trending and then Instagram just did this recently so Instagram did just did this recently so Instagram did just did this recently so Instagram did this thing where if you look on a trend this thing where if you look on a trend this thing where if you look on a trend you actually click that up arrow and you actually click that up arrow and you actually click that up arrow and it'll give you the the 50 most used it'll give you the the 50 most used it'll give you the the 50 most used sounds in the current in that current sounds in the current in that current sounds in the current in that current moment now some of those sounds are kind moment now some of those sounds are kind moment now some of those sounds are kind of whack I'm not going to lie like I of whack I'm not going to lie like I of whack I'm not going to lie like I don't necessarily like them but hey if don't necessarily like them but hey if don't necessarily like them but hey if it's top 50 I have no problem figuring it's top 50 I have no problem figuring it's top 50 I have no problem figuring out how I can utilize those now some of out how I can utilize those now some of out how I can utilize those now some of those might be over that $10,000 sound those might be over that $10,000 sound those might be over that $10,000 sound use limit so I'm not I'm not going to use limit so I'm not I'm not going to use limit so I'm not I'm not going to sit here at limit you but Instagram is sit here at limit you but Instagram is sit here at limit you but Instagram is giving us free game they're telling us giving us free game they're telling us giving us free game they're telling us exactly what do they're showing us exactly what do they're showing us exactly what do they're showing us exactly what works so I would say uh pay

exactly what works so I would say uh pay exactly what works so I would say uh pay attention to how many people are using attention to how many people are using attention to how many people are using it and then look at the actual since it and then look at the actual since it and then look at the actual since those top nine are doing numbers you those top nine are doing numbers you those top nine are doing numbers you want to be number 10 I don't need to be want to be number 10 I don't need to be want to be number 10 I don't need to be number one and we did a number one and we did a number one and we did a podcast four weeks ago or so called podcast four weeks ago or so called podcast four weeks ago or so called Instagram's most important metric Instagram's most important metric Instagram's most important metric revealed and we were basically doing revealed and we were basically doing revealed and we were basically doing commentary on the conversation that Adam commentary on the conversation that Adam commentary on the conversation that Adam head of Instagram had with Colin and head of Instagram had with Colin and head of Instagram had with Colin and Samir on that podcast about how sends SL Samir on that podcast about how sends SL Samir on that podcast about how sends SL Shares are the most important metric on Shares are the most important metric on Shares are the most important metric on Instagram as says the head of Instagram Instagram as says the head of Instagram Instagram as says the head of Instagram so it would track that these clips where so it would track that these clips where so it would track that these clips where you're piggybacking on viral sounds are you're piggybacking on viral sounds are you're piggybacking on viral sounds are getting quote unquote boosted by the getting quote unquote boosted by the getting quote unquote boosted by the algorithm um because they're probably algorithm um because they're probably algorithm um because they're probably driving a lot of shares like if you driving a lot of shares like if you driving a lot of shares like if you think about the videos and posts that think about the videos and posts that think about the videos and posts that you share with your friends and your or you share with your friends and your or you share with your friends and your or partner um what are they they're usually partner um what are they they're usually partner um what are they they're usually like oh it's the trending sound that you like oh it's the trending sound that you like oh it's the trending sound that you sent me but then I send it back to you sent me but then I send it back to you sent me but then I send it back to you and you send it to me and so if they're and you send it to me and so if they're and you send it to me and so if they're driving that type of community that we driving that type of community that we driving that type of community that we know Instagram wants it would also make know Instagram wants it would also make know Instagram wants it would also make sense that they're performing well in sense that they're performing well in sense that they're performing well in the algorithms uh Ron we want to thank the algorithms uh Ron we want to thank the algorithms uh Ron we want to thank you so much for your time once again in you so much for your time once again in you so much for your time once again in this debut episode of Ron's rankings uh this debut episode of Ron's rankings uh this debut episode of Ron's rankings uh tell us a little bit more about uh what tell us a little bit more about uh what tell us a little bit more about uh what you're up to or any just kind of final you're up to or any just kind of final you're up to or any just kind of final words that you want to leave with words that you want to leave with words that you want to leave with churches you know now that they've been churches you know now that they've been churches you know now that they've been inspired and and really equipped with inspired and and really equipped with inspired and and really equipped with some new social media posts and creative some new social media posts and creative some new social media posts and creative formats to experiment with man I I I I formats to experiment with man I I I I formats to experiment with man I I I I firmly believe that this is part of what firmly believe that this is part of what firmly believe that this is part of what it is that I'm made to do it comes so it is that I'm made to do it comes so it is that I'm made to do it comes so naturally um it's it's such a very

naturally um it's it's such a very naturally um it's it's such a very second thought for me um and I'm really second thought for me um and I'm really second thought for me um and I'm really excited to continue helping churches I excited to continue helping churches I excited to continue helping churches I think equipping creatives and uh really think equipping creatives and uh really think equipping creatives and uh really equip equipping creative leaders to help equip equipping creative leaders to help equip equipping creative leaders to help build their teams and um push push The build their teams and um push push The build their teams and um push push The Narrative further and show people how to Narrative further and show people how to Narrative further and show people how to actually reach reach this world for God actually reach reach this world for God actually reach reach this world for God is something that I'm I'm just getting is something that I'm I'm just getting is something that I'm I'm just getting to do being able to travel and help to do being able to travel and help to do being able to travel and help churches have been the coolest thing in churches have been the coolest thing in churches have been the coolest thing in the world since the last time I saw you the world since the last time I saw you the world since the last time I saw you I think I've been to like maybe 15 or so I think I've been to like maybe 15 or so I think I've been to like maybe 15 or so different churches just helping them and different churches just helping them and different churches just helping them and I'm like I don't want to stop because I'm like I don't want to stop because I'm like I don't want to stop because there's so many people to be helped um there's so many people to be helped um there's so many people to be helped um and so many teams to be reached so and so many teams to be reached so and so many teams to be reached so hopefully I'll see you or whoever's hopefully I'll see you or whoever's hopefully I'll see you or whoever's watching this at your church because watching this at your church because watching this at your church because I'm just here to help us get better and I'm just here to help us get better and I'm just here to help us get better and if you want to keep most up to date with if you want to keep most up to date with if you want to keep most up to date with the trending sounds you can follow Ron the trending sounds you can follow Ron the trending sounds you can follow Ron on on on Instagraming r o n Ron Starling and Instagraming r o n Ron Starling and Instagraming r o n Ron Starling and basically you can just see what he's basically you can just see what he's basically you can just see what he's using and say hey Ron's using it just using and say hey Ron's using it just using and say hey Ron's using it just use it yourself must be current 100% all use it yourself must be current 100% all use it yourself must be current 100% all right thanks Ron great to catch up with right thanks Ron great to catch up with right thanks Ron great to catch up with you and we will talk to you soon and you and we will talk to you soon and you and we will talk to you soon and thanks to everyone else for listening thanks to everyone else for listening thanks to everyone else for listening and viewing appreciate your time and viewing appreciate your time and viewing appreciate your time attention and Trust we'll talk to you attention and Trust we'll talk to you attention and Trust we'll talk to you next next next Wednesday Ron Ron Wednesday Ron Ron Wednesday Ron Ron Ron we're dming Ron we're dming Ron we're dming Ron Ron Ron Ron Ron Ron run run run run

run run run