7 Unpopular Truths About Church Online

let's talk about some unpopular truths let's talk about some unpopular truths about Church online these are about Church online these are about Church online these are conversations really none of us want to conversations really none of us want to conversations really none of us want to have the value of these discussions have the value of these discussions have the value of these discussions though is that once we actually though is that once we actually though is that once we actually understand reality we can better Channel understand reality we can better Channel understand reality we can better Channel our Church's efforts and resources in our Church's efforts and resources in our Church's efforts and resources in the best possible way let's dive the best possible way let's dive the best possible way let's dive in well hey there and welcome to the BR in well hey there and welcome to the BR in well hey there and welcome to the BR Church tools show we're here to help you Church tools show we're here to help you Church tools show we're here to help you and your church navigate the biggest and your church navigate the biggest and your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady Sherer your host I'm joined as Brady Sherer your host I'm joined as Brady Sherer your host I'm joined as always by my coost we call him Reverend always by my coost we call him Reverend always by my coost we call him Reverend rasling it's Alexander Mills hello hello rasling it's Alexander Mills hello hello rasling it's Alexander Mills hello hello today we're talking about seven today we're talking about seven today we're talking about seven unpopular truths about Church online unpopular truths about Church online unpopular truths about Church online let's not waste any time Reverend let's not waste any time Reverend let's not waste any time Reverend wrestling get us into number one all wrestling get us into number one all wrestling get us into number one all right B the first unpopular truth about right B the first unpopular truth about right B the first unpopular truth about Church online is that you care about Church online is that you care about Church online is that you care about your aesthetic but your church probably your aesthetic but your church probably your aesthetic but your church probably doesn't yes this is the unpopular truth doesn't yes this is the unpopular truth doesn't yes this is the unpopular truth that we all need to come to terms with that we all need to come to terms with that we all need to come to terms with it's as simple as design defining it it's as simple as design defining it it's as simple as design defining it like this you likely are a creative like this you likely are a creative like this you likely are a creative person at your church and for most person at your church and for most person at your church and for most churches your audience is not full of a churches your audience is not full of a churches your audience is not full of a bunch of creatives and sometimes bunch of creatives and sometimes bunch of creatives and sometimes specifically on social media what's most specifically on social media what's most specifically on social media what's most effective goes against the gra what your effective goes against the gra what your effective goes against the gra what your creative lens might want to actually do creative lens might want to actually do creative lens might want to actually do and what we always say to churches is and what we always say to churches is and what we always say to churches is Mission over method and we have to Mission over method and we have to Mission over method and we have to basically come to the table and look at basically come to the table and look at basically come to the table and look at what we're doing and ask ourselves am I what we're doing and ask ourselves am I what we're doing and ask ourselves am I doing this because like I find it doing this because like I find it doing this because like I find it creatively fulfilling and rewarding and creatively fulfilling and rewarding and creatively fulfilling and rewarding and if so it's not a bad thing on its own if if so it's not a bad thing on its own if if so it's not a bad thing on its own if I am pursuing that does it at all I am pursuing that does it at all I am pursuing that does it at all interfere with what's most effective let interfere with what's most effective let interfere with what's most effective let me give you a practical example of this me give you a practical example of this me give you a practical example of this sometimes I'll go to a Church's sometimes I'll go to a Church's sometimes I'll go to a Church's Instagram feed and I'll look at their

Instagram feed and I'll look at their Instagram feed and I'll look at their grid and grid aesthetic is a really grid and grid aesthetic is a really grid and grid aesthetic is a really great like singular Focus for this but great like singular Focus for this but great like singular Focus for this but we're talking all aesthetic I go to we're talking all aesthetic I go to we're talking all aesthetic I go to their grip and I'll look through their their grip and I'll look through their their grip and I'll look through their reels and all of their reels the cover reels and all of their reels the cover reels and all of their reels the cover will just be like this really um will just be like this really um will just be like this really um beautiful photo that is unrelated from beautiful photo that is unrelated from beautiful photo that is unrelated from the real whatsoever right you click on the real whatsoever right you click on the real whatsoever right you click on the real it might be a sermon clip it the real it might be a sermon clip it the real it might be a sermon clip it might be an event promo it could be might be an event promo it could be might be an event promo it could be anything the cover has nothing to do anything the cover has nothing to do anything the cover has nothing to do with the actual real itself and when you with the actual real itself and when you with the actual real itself and when you look at it you're like wow look at all look at it you're like wow look at all look at it you're like wow look at all these beautiful photos and the grid these beautiful photos and the grid these beautiful photos and the grid aesthetic looks nice but if I'm a person aesthetic looks nice but if I'm a person aesthetic looks nice but if I'm a person evaluating your church and I go to your evaluating your church and I go to your evaluating your church and I go to your Instagram fee because nowadays we do Instagram fee because nowadays we do Instagram fee because nowadays we do that just as much as going to a website that just as much as going to a website that just as much as going to a website and I'm looking I'm actually not able to and I'm looking I'm actually not able to and I'm looking I'm actually not able to like predictably know what I'm clicking like predictably know what I'm clicking like predictably know what I'm clicking on which is not a good experience and on which is not a good experience and on which is not a good experience and moreover it doesn't allow for Discovery moreover it doesn't allow for Discovery moreover it doesn't allow for Discovery like there was a church that had done like there was a church that had done like there was a church that had done this and they had this reel that had this and they had this reel that had this and they had this reel that had like 500 plus thousand views and the like 500 plus thousand views and the like 500 plus thousand views and the reason was because it had this great reason was because it had this great reason was because it had this great hook at the beginning and I was looking hook at the beginning and I was looking hook at the beginning and I was looking cuz I wanted to this church and I cuz I wanted to this church and I cuz I wanted to this church and I couldn't even find the real and so like couldn't even find the real and so like couldn't even find the real and so like that is this byproduct of this church that is this byproduct of this church that is this byproduct of this church and this creative being like I want my and this creative being like I want my and this creative being like I want my aesthetic to look great but it was aesthetic to look great but it was aesthetic to look great but it was interfering with Effectiveness one more interfering with Effectiveness one more interfering with Effectiveness one more practical example churches will dress up practical example churches will dress up practical example churches will dress up their sermon clips and they'll be like their sermon clips and they'll be like their sermon clips and they'll be like oh if I put this decorative trim around oh if I put this decorative trim around oh if I put this decorative trim around here and I put this like really here and I put this like really here and I put this like really pulsating you know sound underneath and pulsating you know sound underneath and pulsating you know sound underneath and I'm going to create all and all that's I'm going to create all and all that's I'm going to create all and all that's doing is creating more distance between doing is creating more distance between doing is creating more distance between you and the person because all that you and the person because all that you and the person because all that decorative trim and fanciness and decorative trim and fanciness and decorative trim and fanciness and beautiful design granted has been proven beautiful design granted has been proven beautiful design granted has been proven to be less effective than if you just to be less effective than if you just to be less effective than if you just like took the sermon clip and made it

like took the sermon clip and made it like took the sermon clip and made it full frame so what do you say about full frame so what do you say about full frame so what do you say about because I hear this a lot from creatives because I hear this a lot from creatives because I hear this a lot from creatives and church creatives who will counteract and church creatives who will counteract and church creatives who will counteract this conversation and say like oh but this conversation and say like oh but this conversation and say like oh but like the call of my creativity in church like the call of my creativity in church like the call of my creativity in church is Excellence like I I'm just in in is Excellence like I I'm just in in is Excellence like I I'm just in in creating this grid aesthetic and in creating this grid aesthetic and in creating this grid aesthetic and in doing these like these really high doing these like these really high doing these like these really high quality designs like I'm just I'm I'm quality designs like I'm just I'm I'm quality designs like I'm just I'm I'm operating in my gifting and and operating in my gifting and and operating in my gifting and and executing at at an at an an excellent executing at at an at an an excellent executing at at an at an an excellent quality what what do you say to that quality what what do you say to that quality what what do you say to that like the pursuit of Excellence intention like the pursuit of Excellence intention like the pursuit of Excellence intention with like actually serving the church with like actually serving the church with like actually serving the church how they need to be served so Mission how they need to be served so Mission how they need to be served so Mission over method Excellence is the over method Excellence is the over method Excellence is the Fulfillment of mission not Peak creative Fulfillment of mission not Peak creative Fulfillment of mission not Peak creative expression in your methodology expression in your methodology expression in your methodology Excellence is not you taking your method Excellence is not you taking your method Excellence is not you taking your method and like proving it at the highest level and like proving it at the highest level and like proving it at the highest level Excellence is Effectiveness in the Excellence is Effectiveness in the Excellence is Effectiveness in the mission and at the end of the day you'll mission and at the end of the day you'll mission and at the end of the day you'll probably have to like figure out is this probably have to like figure out is this probably have to like figure out is this creative Endeavor in any way interfering creative Endeavor in any way interfering creative Endeavor in any way interfering with our Miss I gave you two practical with our Miss I gave you two practical with our Miss I gave you two practical examples sometimes like they intersect examples sometimes like they intersect examples sometimes like they intersect perfectly totally but we've also all perfectly totally but we've also all perfectly totally but we've also all been on like websites before where like been on like websites before where like been on like websites before where like the website is like frustrating to the website is like frustrating to the website is like frustrating to actually scroll because like it's actually scroll because like it's actually scroll because like it's overdone with animation and they're like overdone with animation and they're like overdone with animation and they're like if you scroll every single thing will if you scroll every single thing will if you scroll every single thing will Cascade across the screen and and and Cascade across the screen and and and Cascade across the screen and and and and and then you will know that I am the and and then you will know that I am the and and then you will know that I am the creative development wizard of this site creative development wizard of this site creative development wizard of this site just like I cannot figure anything out just like I cannot figure anything out just like I cannot figure anything out and like churches um don't suffer too and like churches um don't suffer too and like churches um don't suffer too much on the web front but we've all been much on the web front but we've all been much on the web front but we've all been to like a site for like a product and to like a site for like a product and to like a site for like a product and like their website becomes like this

like their website becomes like this like their website becomes like this expression of like how many different expression of like how many different expression of like how many different cool things can we do with a website and cool things can we do with a website and cool things can we do with a website and it interferes with our ability to just it interferes with our ability to just it interferes with our ability to just evaluate the product yeah it's like how evaluate the product yeah it's like how evaluate the product yeah it's like how much is the thing that's all I'm here to much is the thing that's all I'm here to much is the thing that's all I'm here to know it sounds like creative know it sounds like creative know it sounds like creative specifically Church creatives really specifically Church creatives really specifically Church creatives really need a creative Outlet space whether need a creative Outlet space whether need a creative Outlet space whether it's inside their role at the church it's inside their role at the church it's inside their role at the church where they kind of have like this where they kind of have like this where they kind of have like this playground whether it's I I don't know playground whether it's I I don't know playground whether it's I I don't know what it could be but a creative what it could be but a creative what it could be but a creative playground where you can try something playground where you can try something playground where you can try something out of the box that is not detracting out of the box that is not detracting out of the box that is not detracting from Mission or maybe you just need to from Mission or maybe you just need to from Mission or maybe you just need to to spend an hour a day on your side gig to spend an hour a day on your side gig to spend an hour a day on your side gig designing something crazy for somebody designing something crazy for somebody designing something crazy for somebody else well and ideally and assuredly else well and ideally and assuredly else well and ideally and assuredly there are things in church where you can there are things in church where you can there are things in church where you can exercise that full creative expression exercise that full creative expression exercise that full creative expression in a way that doesn't interfere with in a way that doesn't interfere with in a way that doesn't interfere with Mission and so like if you just do it in Mission and so like if you just do it in Mission and so like if you just do it in those Arenas that you've identified those Arenas that you've identified those Arenas that you've identified that's fine yeah just remind yourself that's fine yeah just remind yourself that's fine yeah just remind yourself Mission over method and the fact is that Mission over method and the fact is that Mission over method and the fact is that you are likely not your audience now if you are likely not your audience now if you are likely not your audience now if you look at your church and there are you look at your church and there are you look at your church and there are like these younger trendy churches that like these younger trendy churches that like these younger trendy churches that are made up of like you know all hipster are made up of like you know all hipster are made up of like you know all hipster Millennials because they live in like a Millennials because they live in like a Millennials because they live in like a you know it's a big in in a metropolis you know it's a big in in a metropolis you know it's a big in in a metropolis if that's you then you could disregard if that's you then you could disregard if that's you then you could disregard this but if you look at your Church's this but if you look at your Church's this but if you look at your Church's audience and it's like you know what I audience and it's like you know what I audience and it's like you know what I do not see mostly me out there then you do not see mostly me out there then you do not see mostly me out there then you have to just at the very least come to have to just at the very least come to have to just at the very least come to your your mission and your your your mission and your your your mission and your responsibilities in the church with a responsibilities in the church with a responsibilities in the church with a humility and understand that the people humility and understand that the people humility and understand that the people that I'm trying to reach and the people that I'm trying to reach and the people that I'm trying to reach and the people that I'm trying to like communicate to that I'm trying to like communicate to that I'm trying to like communicate to and use these creative platforms to and use these creative platforms to and use these creative platforms to inspire next steps they probably will inspire next steps they probably will inspire next steps they probably will not be seeing what I'm doing in the same not be seeing what I'm doing in the same not be seeing what I'm doing in the same way that I see it and and that's part of way that I see it and and that's part of way that I see it and and that's part of the job translating what you're doing to the job translating what you're doing to the job translating what you're doing to your target audience yeah and they'll

your target audience yeah and they'll your target audience yeah and they'll vote you'll be able to see that likely vote you'll be able to see that likely vote you'll be able to see that likely reflected in your metrics as well like reflected in your metrics as well like reflected in your metrics as well like your your church Community will vote on your your church Community will vote on your your church Community will vote on what resonates with them and what what resonates with them and what what resonates with them and what doesn't based off how they like and doesn't based off how they like and doesn't based off how they like and comment and share your your post how comment and share your your post how comment and share your your post how they engage with it so um you know I've they engage with it so um you know I've they engage with it so um you know I've been I've I've been uh at fault on my been I've I've been uh at fault on my been I've I've been uh at fault on my own in this area where trying to create own in this area where trying to create own in this area where trying to create something really special visually for something really special visually for something really special visually for our church feeds and being really proud our church feeds and being really proud our church feeds and being really proud of the design but it falls flat with the of the design but it falls flat with the of the design but it falls flat with the audience because I was actually I audience because I was actually I audience because I was actually I learned I was creating that for me and learned I was creating that for me and learned I was creating that for me and not for them I wasn't speaking their not for them I wasn't speaking their not for them I wasn't speaking their language and so you can probably see um language and so you can probably see um language and so you can probably see um in the metrics you know what is in the metrics you know what is in the metrics you know what is resonating with your community and what resonating with your community and what resonating with your community and what is not and if you're not like that is not and if you're not like that is not and if you're not like that little hipster you know uh young little hipster you know uh young little hipster you know uh young Community congregation that really Community congregation that really Community congregation that really resonates with that high level design resonates with that high level design resonates with that high level design stuff you'll probably notice it in your stuff you'll probably notice it in your stuff you'll probably notice it in your metrics as well this also goes both ways metrics as well this also goes both ways metrics as well this also goes both ways I was speaking with an older pastor and I was speaking with an older pastor and I was speaking with an older pastor and they they were like I I think we should they they were like I I think we should they they were like I I think we should try more on social but like my my Elders try more on social but like my my Elders try more on social but like my my Elders like don't necessarily agree they don't like don't necessarily agree they don't like don't necessarily agree they don't like social and I was like like has like social and I was like like has like social and I was like like has nothing to do with it Mission over nothing to do with it Mission over nothing to do with it Mission over method like every single human is on method like every single human is on method like every single human is on social media and you can reach them for social media and you can reach them for social media and you can reach them for free and they'll be local to your area free and they'll be local to your area free and they'll be local to your area do you want to do that as a church yes do you want to do that as a church yes do you want to do that as a church yes great Mission over method I don't care great Mission over method I don't care great Mission over method I don't care if you like it or not do you think I if you like it or not do you think I if you like it or not do you think I love social I use social because of its love social I use social because of its love social I use social because of its Effectiveness there are plenty of things Effectiveness there are plenty of things Effectiveness there are plenty of things that I don't like about it but it's my that I don't like about it but it's my that I don't like about it but it's my responsibility as a leader of this responsibility as a leader of this responsibility as a leader of this organization to use it in that way one organization to use it in that way one organization to use it in that way one more expression of this is we just more expression of this is we just more expression of this is we just jumped into the podcast Booth after I I jumped into the podcast Booth after I I jumped into the podcast Booth after I I was reviewing a video out there and we was reviewing a video out there and we was reviewing a video out there and we were looking at some text treatment in were looking at some text treatment in were looking at some text treatment in the video and I was like I don't like the video and I was like I don't like the video and I was like I don't like this text treatment and I told myself as

this text treatment and I told myself as this text treatment and I told myself as I got in here I was like it doesn't I got in here I was like it doesn't I got in here I was like it doesn't really matter that you like it because really matter that you like it because really matter that you like it because after we had made some changes it's in a after we had made some changes it's in a after we had made some changes it's in a fine spot it does what it needs to do fine spot it does what it needs to do fine spot it does what it needs to do yes you look at it and like creatively yes you look at it and like creatively yes you look at it and like creatively it could be better at the end of the day it could be better at the end of the day it could be better at the end of the day just ship it and so this is another just ship it and so this is another just ship it and so this is another thing that can happen with creatives thing that can happen with creatives thing that can happen with creatives where like we don't finish the job where like we don't finish the job where like we don't finish the job because we keep staring at it and we're because we keep staring at it and we're because we keep staring at it and we're like I just want to finesse I want to like I just want to finesse I want to like I just want to finesse I want to finesse that's the same expression of finesse that's the same expression of finesse that's the same expression of this like just ship it if it's not going this like just ship it if it's not going this like just ship it if it's not going to like be problematic in terms of to like be problematic in terms of to like be problematic in terms of Effectiveness it doesn't matter if it's Effectiveness it doesn't matter if it's Effectiveness it doesn't matter if it's fulfilling and rewarding every single fulfilling and rewarding every single fulfilling and rewarding every single creative Iota within you just get to creative Iota within you just get to creative Iota within you just get to work all right talked a lot about that work all right talked a lot about that work all right talked a lot about that next on popular truth social media next on popular truth social media next on popular truth social media success it's a marathon it is not a success it's a marathon it is not a success it's a marathon it is not a Sprint yeah so social media is Sprint yeah so social media is Sprint yeah so social media is historically basically the coolest thing historically basically the coolest thing historically basically the coolest thing ever in respect to we can reach anyone ever in respect to we can reach anyone ever in respect to we can reach anyone at any time for free there's just at any time for free there's just at any time for free there's just nothing like that in human history it's nothing like that in human history it's nothing like that in human history it's the biggest communication shift in the the biggest communication shift in the the biggest communication shift in the last 500 years Baran categorically last 500 years Baran categorically last 500 years Baran categorically definitionally there's nothing else like definitionally there's nothing else like definitionally there's nothing else like it what that means is it's not just your it what that means is it's not just your it what that means is it's not just your church but every human and every church but every human and every church but every human and every industry wants a piece of it and so industry wants a piece of it and so industry wants a piece of it and so sometimes what I see in conversations sometimes what I see in conversations sometimes what I see in conversations with churches is they jump into social with churches is they jump into social with churches is they jump into social media and they uh you know they they're media and they uh you know they they're media and they uh you know they they're like well when is it going to work like like well when is it going to work like like well when is it going to work like when are we going to see this I was like when are we going to see this I was like when are we going to see this I was like it's a marathon on a Sprint if you stick it's a marathon on a Sprint if you stick it's a marathon on a Sprint if you stick to it no weeks off and you keep reaching to it no weeks off and you keep reaching to it no weeks off and you keep reaching people and you take your sermon content people and you take your sermon content people and you take your sermon content and you translate it and you look for and you translate it and you look for and you translate it and you look for those viral for me posts and the more of those viral for me posts and the more of those viral for me posts and the more of those stack stock pil you're starting to those stack stock pil you're starting to those stack stock pil you're starting to grow faster like this will work but most grow faster like this will work but most grow faster like this will work but most churches give up too soon because churches give up too soon because churches give up too soon because they're like well we were on social like they're like well we were on social like they're like well we were on social like didn't it work I like if it was that

didn't it work I like if it was that didn't it work I like if it was that simple I mean it's already the most simple I mean it's already the most simple I mean it's already the most valuable way of getting attention like I valuable way of getting attention like I valuable way of getting attention like I can't if it was as simple as that like I can't if it was as simple as that like I can't if it was as simple as that like I mean every Church would be overflowing mean every Church would be overflowing mean every Church would be overflowing every business would have you know every business would have you know every business would have you know hundreds of billions of dollars it's hundreds of billions of dollars it's hundreds of billions of dollars it's like Fitness it's not complex but that like Fitness it's not complex but that like Fitness it's not complex but that doesn't mean it's doesn't mean it's doesn't mean it's not doesn't mean it's easy M and that's not doesn't mean it's easy M and that's not doesn't mean it's easy M and that's why the churches that are consistent and why the churches that are consistent and why the churches that are consistent and approach it with that way are the ones approach it with that way are the ones approach it with that way are the ones that succeed in the long term and the that succeed in the long term and the that succeed in the long term and the key to it all which you just mentioned key to it all which you just mentioned key to it all which you just mentioned but I'll be it very briefly the key to but I'll be it very briefly the key to but I'll be it very briefly the key to succeeding at the marathon type Pace succeeding at the marathon type Pace succeeding at the marathon type Pace that social media success is is taking that social media success is is taking that social media success is is taking no weeks off it's not about taking no no weeks off it's not about taking no no weeks off it's not about taking no days off it's not about posting the days off it's not about posting the days off it's not about posting the highest quality stuff every single day highest quality stuff every single day highest quality stuff every single day it's just about showing up every single it's just about showing up every single it's just about showing up every single week in a way that is sustainable over week in a way that is sustainable over week in a way that is sustainable over the course of of not just 3 months 6 the course of of not just 3 months 6 the course of of not just 3 months 6 months 12 months but like indefinitely months 12 months but like indefinitely months 12 months but like indefinitely show up every week and we we have so show up every week and we we have so show up every week and we we have so many case studies that we can look back many case studies that we can look back many case studies that we can look back on of churches we work with to prove on of churches we work with to prove on of churches we work with to prove that prove that this really works when that prove that this really works when that prove that this really works when you show up on time yeah and when I get you show up on time yeah and when I get you show up on time yeah and when I get on calls with churches it's it's funny on calls with churches it's it's funny on calls with churches it's it's funny how many times you hear the same thing how many times you hear the same thing how many times you hear the same thing like yeah I was doing social for a like yeah I was doing social for a like yeah I was doing social for a little while but it dropped off or we little while but it dropped off or we little while but it dropped off or we had someone but then they can't do it had someone but then they can't do it had someone but then they can't do it anymore and that's why they reach out to anymore and that's why they reach out to anymore and that's why they reach out to us um if you want to book a call with me us um if you want to book a call with me us um if you want to book a call with me with the team you can go to social with the team you can go to social with the team you can go to social sermons.com book a call we can explore sermons.com book a call we can explore sermons.com book a call we can explore if you know working with you is a good if you know working with you is a good if you know working with you is a good fit number three next one's a bit of a fit number three next one's a bit of a fit number three next one's a bit of a paradox reaching locally means reaching paradox reaching locally means reaching paradox reaching locally means reaching broadly yeah so I had a conversation broadly yeah so I had a conversation broadly yeah so I had a conversation with a pastor this week and this really with a pastor this week and this really with a pastor this week and this really like like like clarified something in my mind that I clarified something in my mind that I clarified something in my mind that I understood but like I had never understood but like I had never understood but like I had never explained in a good way because I saw in explained in a good way because I saw in explained in a good way because I saw in this pastor like he understood it and I this pastor like he understood it and I this pastor like he understood it and I was like okay this is how I need to

was like okay this is how I need to was like okay this is how I need to explain it so he comes to me and he says explain it so he comes to me and he says explain it so he comes to me and he says it's not our goal to go viral because we it's not our goal to go viral because we it's not our goal to go viral because we don't want to reach like people like we don't want to reach like people like we don't want to reach like people like we don't care if like oh tens of thousands don't care if like oh tens of thousands don't care if like oh tens of thousands of people in another country or in of people in another country or in of people in another country or in another state saw us we want to reach another state saw us we want to reach another state saw us we want to reach locally and what I said to him was I locally and what I said to him was I locally and what I said to him was I want you to imagine two scenarios want you to imagine two scenarios want you to imagine two scenarios scenario number one is you publish uh scenario number one is you publish uh scenario number one is you publish uh piece of content and to sermon clip and piece of content and to sermon clip and piece of content and to sermon clip and it reaches 300 people and 50% of those it reaches 300 people and 50% of those it reaches 300 people and 50% of those people are local because we know that people are local because we know that people are local because we know that local distribution is a part of these local distribution is a part of these local distribution is a part of these algorithms so imagine that half of the algorithms so imagine that half of the algorithms so imagine that half of the people are local I want you to imagine people are local I want you to imagine people are local I want you to imagine another post and in this post another post and in this post another post and in this post unfortunately only 10% of the reach is unfortunately only 10% of the reach is unfortunately only 10% of the reach is local the difference is this post local the difference is this post local the difference is this post reached 300,000 people so in colum a we reached 300,000 people so in colum a we reached 300,000 people so in colum a we have a 300 person post reach 150 people have a 300 person post reach 150 people have a 300 person post reach 150 people are local and in in the option 300,000 are local and in in the option 300,000 are local and in in the option 300,000 are reached 10% of which are local which are reached 10% of which are local which are reached 10% of which are local which is 30,000 which one do you want like is 30,000 which one do you want like is 30,000 which one do you want like well I'd prefer to reach 30,000 local well I'd prefer to reach 30,000 local well I'd prefer to reach 30,000 local people rather than 150 right that's only people rather than 150 right that's only people rather than 150 right that's only a byproduct of going quote unquote viral a byproduct of going quote unquote viral a byproduct of going quote unquote viral you have to reach as broad of an you have to reach as broad of an you have to reach as broad of an audience as possible to then reach as audience as possible to then reach as audience as possible to then reach as broad of a local audience as possible broad of a local audience as possible broad of a local audience as possible and this is a bit of a paradox it's and this is a bit of a paradox it's and this is a bit of a paradox it's almost counterintuitive and this is why almost counterintuitive and this is why almost counterintuitive and this is why we talk about the intersection of faith we talk about the intersection of faith we talk about the intersection of faith and culture when you're identifying and culture when you're identifying and culture when you're identifying social content because it needs to be social content because it needs to be social content because it needs to be accessible to people that know Jesus it accessible to people that know Jesus it accessible to people that know Jesus it needs to be accessible to people that needs to be accessible to people that needs to be accessible to people that don't know Jesus the wisdom of scripture don't know Jesus the wisdom of scripture don't know Jesus the wisdom of scripture is for all time for all people when you is for all time for all people when you is for all time for all people when you can position your social media content

can position your social media content can position your social media content in such a way then you have these posts in such a way then you have these posts in such a way then you have these posts that go viral and the great thing is is that go viral and the great thing is is that go viral and the great thing is is that that also means they go viral in that that also means they go viral in that that also means they go viral in your local community but the your local community but the your local community but the prerequisite is reaching first as prerequisite is reaching first as prerequisite is reaching first as broadly as you can so then that begs broadly as you can so then that begs broadly as you can so then that begs like the clarifying question is the goal like the clarifying question is the goal like the clarifying question is the goal for posting to social media for churches for posting to social media for churches for posting to social media for churches of all sizes is the primary goal to go of all sizes is the primary goal to go of all sizes is the primary goal to go viral the goal goal is for every post to viral the goal goal is for every post to viral the goal goal is for every post to be as accessible as it can for as many be as accessible as it can for as many be as accessible as it can for as many people as possible and when you have people as possible and when you have people as possible and when you have that as your target inevitably that as your target inevitably that as your target inevitably invariably when you have that no weeks invariably when you have that no weeks invariably when you have that no weeks off approach you have these viral for me off approach you have these viral for me off approach you have these viral for me posts that eventually happen yeah and posts that eventually happen yeah and posts that eventually happen yeah and those viral for me posts are really also those viral for me posts are really also those viral for me posts are really also great data points because they have great data points because they have great data points because they have Illustrated to you this is where your Illustrated to you this is where your Illustrated to you this is where your Church's values and DNA intersected with Church's values and DNA intersected with Church's values and DNA intersected with the needs of the world and there is the needs of the world and there is the needs of the world and there is something specific about what you did something specific about what you did something specific about what you did here that can be repli at there's a here that can be repli at there's a here that can be repli at there's a lesson that can be learned and now lesson that can be learned and now lesson that can be learned and now permanently going forward we can build permanently going forward we can build permanently going forward we can build into our social media strategy hey this into our social media strategy hey this into our social media strategy hey this worked let's do more of that or let's worked let's do more of that or let's worked let's do more of that or let's understand what worked about that and understand what worked about that and understand what worked about that and then how can we you know go back to that then how can we you know go back to that then how can we you know go back to that well that's where repeat the best forget well that's where repeat the best forget well that's where repeat the best forget the rest continue to test comes in the rest continue to test comes in the rest continue to test comes in that's so good okay this next one that's so good okay this next one that's so good okay this next one piggybacks on the last one your social piggybacks on the last one your social piggybacks on the last one your social media post will invariably attract media post will invariably attract media post will invariably attract criticism and the only thing I would say criticism and the only thing I would say criticism and the only thing I would say to that is post anyway you reach broadly to that is post anyway you reach broadly to that is post anyway you reach broadly you're a church you're talking about the you're a church you're talking about the you're a church you're talking about the existential matters of faith and life existential matters of faith and life existential matters of faith and life you know this is where it's actually you know this is where it's actually you know this is where it's actually more difficult for churches than it is more difficult for churches than it is more difficult for churches than it is for me MH because my audience is for me MH because my audience is for me MH because my audience is reaching churches and yes I can say reaching churches and yes I can say reaching churches and yes I can say stuff that Ruffles feathers but like it

stuff that Ruffles feathers but like it stuff that Ruffles feathers but like it doesn't ruffle feathers in the way that doesn't ruffle feathers in the way that doesn't ruffle feathers in the way that scripture Ruffles feathers yeah and so a scripture Ruffles feathers yeah and so a scripture Ruffles feathers yeah and so a lot of churches worry about this and it lot of churches worry about this and it lot of churches worry about this and it actually can affect their ability to actually can affect their ability to actually can affect their ability to invest in Social or their willingness to invest in Social or their willingness to invest in Social or their willingness to continue to post because the loudest continue to post because the loudest continue to post because the loudest voices are always going to be those voices are always going to be those voices are always going to be those critics it's that minority that we hear critics it's that minority that we hear critics it's that minority that we hear louder than anyone else and it's really louder than anyone else and it's really louder than anyone else and it's really just worth emphasizing to everyone just worth emphasizing to everyone just worth emphasizing to everyone listening this is part of the game you listening this is part of the game you listening this is part of the game you know it's like it's like athletes it know it's like it's like athletes it know it's like it's like athletes it doesn't matter how good of an athlete doesn't matter how good of an athlete doesn't matter how good of an athlete you are if you're on that big of a stage you are if you're on that big of a stage you are if you're on that big of a stage you are going to be criticized you're you are going to be criticized you're you are going to be criticized you're going to have haters I have seen and going to have haters I have seen and going to have haters I have seen and I've said this before the most vanilla I've said this before the most vanilla I've said this before the most vanilla social media posts from churches that social media posts from churches that social media posts from churches that are just like God loves you and people are just like God loves you and people are just like God loves you and people that are very upset in the comments and that are very upset in the comments and that are very upset in the comments and so it doesn't matter what you say yes so it doesn't matter what you say yes so it doesn't matter what you say yes there are parts of scripture that are there are parts of scripture that are there are parts of scripture that are going to antagonize or irritate people going to antagonize or irritate people going to antagonize or irritate people because the worldview of scripture in because the worldview of scripture in because the worldview of scripture in many ways runs counterculture to the many ways runs counterculture to the many ways runs counterculture to the worldview of the world but sometimes the worldview of the world but sometimes the worldview of the world but sometimes the good news even upsets people the good good news even upsets people the good good news even upsets people the good news being like Jesus loves you and news being like Jesus loves you and news being like Jesus loves you and there's hope for your future and people there's hope for your future and people there's hope for your future and people are like I hate my future how dare you are like I hate my future how dare you are like I hate my future how dare you say There's Hope for my future I want to say There's Hope for my future I want to say There's Hope for my future I want to be miserable and and that's just part of be miserable and and that's just part of be miserable and and that's just part of it and so you have to remind yourself it and so you have to remind yourself it and so you have to remind yourself this is unavoidable churches will think this is unavoidable churches will think this is unavoidable churches will think you know what if I said this differently you know what if I said this differently you know what if I said this differently if I did this differently and sometimes if I did this differently and sometimes if I did this differently and sometimes there are things to learn where it's there are things to learn where it's there are things to learn where it's like yeah you could have positioned like yeah you could have positioned like yeah you could have positioned yourself in a better way you could have yourself in a better way you could have yourself in a better way you could have said this better um but unlike me where said this better um but unlike me where said this better um but unlike me where when I reflect on my content oh you know when I reflect on my content oh you know when I reflect on my content oh you know as was a bit of brace of there or I as was a bit of brace of there or I as was a bit of brace of there or I could have I could have put a disclaimer could have I could have put a disclaimer could have I could have put a disclaimer in there that would have told the whole in there that would have told the whole in there that would have told the whole story in a better way you can get it

story in a better way you can get it story in a better way you can get it perfect and this is still going to perfect and this is still going to perfect and this is still going to happen this will still be a byproduct we happen this will still be a byproduct we happen this will still be a byproduct we just recently did an episode of this just recently did an episode of this just recently did an episode of this podcast about how to deal with negative podcast about how to deal with negative podcast about how to deal with negative comments online we'll link that in the comments online we'll link that in the comments online we'll link that in the show notes below um but this kind of show notes below um but this kind of show notes below um but this kind of underscores to me at least what it means underscores to me at least what it means underscores to me at least what it means to use social media as Ministry because to use social media as Ministry because to use social media as Ministry because we're preaching the same gospel online we're preaching the same gospel online we're preaching the same gospel online that we are in person and we'll often that we are in person and we'll often that we are in person and we'll often hear from churches I I I don't want to hear from churches I I I don't want to hear from churches I I I don't want to do this online because I'm scared of the do this online because I'm scared of the do this online because I'm scared of the negative feedback or blowback I'm going negative feedback or blowback I'm going negative feedback or blowback I'm going to get from this well we don't hear a to get from this well we don't hear a to get from this well we don't hear a lot of churches say about say that about lot of churches say about say that about lot of churches say about say that about their inperson Ministry we get up every their inperson Ministry we get up every their inperson Ministry we get up every week and we we invite people to worship week and we we invite people to worship week and we we invite people to worship God and we present the gospel and so God and we present the gospel and so God and we present the gospel and so when we reflect on our social media um when we reflect on our social media um when we reflect on our social media um use as churches as Ministry well then we use as churches as Ministry well then we use as churches as Ministry well then we get to engage with it in the same way get to engage with it in the same way get to engage with it in the same way that we do with iners Ministry they're that we do with iners Ministry they're that we do with iners Ministry they're not they're not divorced from one not they're not divorced from one not they're not divorced from one another they're actually congruent um another they're actually congruent um another they're actually congruent um and so in the same way that that we and so in the same way that that we and so in the same way that that we preach the gospel on Sundays and we're preach the gospel on Sundays and we're preach the gospel on Sundays and we're prepared for any sort of criticism or prepared for any sort of criticism or prepared for any sort of criticism or push back we get on the gospel as we push back we get on the gospel as we push back we get on the gospel as we present it we can do that online too and present it we can do that online too and present it we can do that online too and navigate those Waters in a similar way navigate those Waters in a similar way navigate those Waters in a similar way moving on next one your character moving on next one your character moving on next one your character capacity and competency cannot outpace capacity and competency cannot outpace capacity and competency cannot outpace your growth or at least you should hope your growth or at least you should hope your growth or at least you should hope it doesn't outpace your growth I have it doesn't outpace your growth I have it doesn't outpace your growth I have these three C's character capacity these three C's character capacity these three C's character capacity competency and I I feel like we've been competency and I I feel like we've been competency and I I feel like we've been very blessed at Pro Church tools because very blessed at Pro Church tools because very blessed at Pro Church tools because our growth as an organization has been our growth as an organization has been our growth as an organization has been gradual over the 10 years we've been in gradual over the 10 years we've been in gradual over the 10 years we've been in existence there's no point in our existence there's no point in our existence there's no point in our 10-year history where I can point to you 10-year history where I can point to you 10-year history where I can point to you know a 90-day period where it was like know a 90-day period where it was like know a 90-day period where it was like wow just parabolic growth up into the

wow just parabolic growth up into the wow just parabolic growth up into the right sort of thing and I'm grateful for right sort of thing and I'm grateful for right sort of thing and I'm grateful for that because if your character that because if your character that because if your character competency or capacity is not in a place competency or capacity is not in a place competency or capacity is not in a place where it can handle that growth that where it can handle that growth that where it can handle that growth that growth can actually spell like your growth can actually spell like your growth can actually spell like your downfall downfall downfall yeah um for example like if you were a yeah um for example like if you were a yeah um for example like if you were a company and you were not prepared to company and you were not prepared to company and you were not prepared to have you know twice as many customers have you know twice as many customers have you know twice as many customers and then overnight you got twice as many and then overnight you got twice as many and then overnight you got twice as many customers and they all had a bad customers and they all had a bad customers and they all had a bad experience then maybe your reputation experience then maybe your reputation experience then maybe your reputation overall decreases those customers don't overall decreases those customers don't overall decreases those customers don't stick around because they had a bad stick around because they had a bad stick around because they had a bad experience and you're actually in a experience and you're actually in a experience and you're actually in a worse place than where you were at the worse place than where you were at the worse place than where you were at the beginning even though if I told you like beginning even though if I told you like beginning even though if I told you like hey you're a company you're going to hey you're a company you're going to hey you're a company you're going to double your customers that'd be great double your customers that'd be great double your customers that'd be great same thing for your church if I said hey same thing for your church if I said hey same thing for your church if I said hey tomorrow you're going to like 10x like tomorrow you're going to like 10x like tomorrow you're going to like 10x like uh I'm not prepared like I have like I uh I'm not prepared like I have like I uh I'm not prepared like I have like I have one kid Ministry volunteer right have one kid Ministry volunteer right have one kid Ministry volunteer right and so just remind yourself that you and so just remind yourself that you and so just remind yourself that you know God is going to bring growth in know God is going to bring growth in know God is going to bring growth in things but what we can control are these things but what we can control are these things but what we can control are these three CS character competency and three CS character competency and three CS character competency and capacity and I heard this on oh you know capacity and I heard this on oh you know capacity and I heard this on oh you know this is embarrassing it was probably this is embarrassing it was probably this is embarrassing it was probably like in like a woo woo like tick Tok of like in like a woo woo like tick Tok of like in like a woo woo like tick Tok of like build your like build your like build your business I business I business I apologize but I think the lesson that apologize but I think the lesson that apologize but I think the lesson that was in within it was sound and the was in within it was sound and the was in within it was sound and the person was recounting some of their most person was recounting some of their most person was recounting some of their most difficult experiences and they said you difficult experiences and they said you difficult experiences and they said you know what what I've come to learn and know what what I've come to learn and know what what I've come to learn and I've come to remind myself in the next I've come to remind myself in the next I've come to remind myself in the next time I face these experiences is these time I face these experiences is these time I face these experiences is these difficult times become the best stories difficult times become the best stories difficult times become the best stories and in these moments I am being shaped and in these moments I am being shaped and in these moments I am being shaped in a way to prepare myself for what's to

in a way to prepare myself for what's to in a way to prepare myself for what's to come yes and I think the reason I come yes and I think the reason I come yes and I think the reason I resonated with that is because you know resonated with that is because you know resonated with that is because you know all truth is God's truth and I think we all truth is God's truth and I think we all truth is God's truth and I think we can see like the wisdom of scripture in can see like the wisdom of scripture in can see like the wisdom of scripture in that that that statement and the reality is you don't statement and the reality is you don't statement and the reality is you don't want your growth to outpace those three want your growth to outpace those three want your growth to outpace those three things because it can be uh really bad things because it can be uh really bad things because it can be uh really bad yeah and I guess that also underscores yeah and I guess that also underscores yeah and I guess that also underscores the importance if you have a vision for the importance if you have a vision for the importance if you have a vision for growth online or you found a strategy growth online or you found a strategy growth online or you found a strategy that's like okay this this could really that's like okay this this could really that's like okay this this could really turn into a lot of growth for us turn into a lot of growth for us turn into a lot of growth for us underlines the importance of really underlines the importance of really underlines the importance of really doubling down on the things that you can doubling down on the things that you can doubling down on the things that you can control in step with that growth which control in step with that growth which control in step with that growth which is those three C's your character is those three C's your character is those three C's your character capacity and and um competency and so capacity and and um competency and so capacity and and um competency and so doubling down on um spiritual doubling down on um spiritual doubling down on um spiritual disciplines and spiritual formation and disciplines and spiritual formation and disciplines and spiritual formation and taking care of yourself your mind your taking care of yourself your mind your taking care of yourself your mind your heart your body taking care of your heart your body taking care of your heart your body taking care of your teams at church so that as you do teams at church so that as you do teams at church so that as you do experience the growth as God brings it experience the growth as God brings it experience the growth as God brings it um you are growing in step with that as um you are growing in step with that as um you are growing in step with that as well okay this next one's really well okay this next one's really well okay this next one's really unpopular you will never be able to unpopular you will never be able to unpopular you will never be able to track what post leads to a guest track what post leads to a guest track what post leads to a guest visiting in person realize as we're visiting in person realize as we're visiting in person realize as we're going through each of these that every going through each of these that every going through each of these that every one of these unpopular truths has come one of these unpopular truths has come one of these unpopular truths has come from a conversation with a pastor right from a conversation with a pastor right from a conversation with a pastor right or in this case really in most cases or in this case really in most cases or in this case really in most cases like many of the same conversation with like many of the same conversation with like many of the same conversation with pastors over and over and over again pastors over and over and over again pastors over and over and over again again you want to book a call go to again you want to book a call go to again you want to book a call go to social sermons.com if you're like hey we social sermons.com if you're like hey we social sermons.com if you're like hey we need someone to to help us with social need someone to to help us with social need someone to to help us with social media do I get to talk to you if I book media do I get to talk to you if I book media do I get to talk to you if I book The call right now I do every single The call right now I do every single The call right now I do every single call that's crazy please do not book a call that's crazy please do not book a call that's crazy please do not book a call if you are not serious about call if you are not serious about call if you are not serious about partnering with us I have had to cancel partnering with us I have had to cancel partnering with us I have had to cancel some calls because they've been like I some calls because they've been like I some calls because they've been like I just want to pick your brand I'm like I just want to pick your brand I'm like I just want to pick your brand I'm like I understand your desire to do this but understand your desire to do this but understand your desire to do this but this is for evaluating if we are a good

this is for evaluating if we are a good this is for evaluating if we are a good fit for you and you are a good fit for fit for you and you are a good fit for fit for you and you are a good fit for us so a pastor will say okay we're ready us so a pastor will say okay we're ready us so a pastor will say okay we're ready to go the question I have for you is to go the question I have for you is to go the question I have for you is like like when cuz my elders they're like like when cuz my elders they're like like when cuz my elders they're going to ask when can I say like hey see going to ask when can I say like hey see going to ask when can I say like hey see this post this L to this and I was like this post this L to this and I was like this post this L to this and I was like uh never and they'll be like well we uh never and they'll be like well we uh never and they'll be like well we can't move I guess we're not a good fit can't move I guess we're not a good fit can't move I guess we're not a good fit and I'll say to them you booked this and I'll say to them you booked this and I'll say to them you booked this call with me you were qualified as a call with me you were qualified as a call with me you were qualified as a potential customer you were ready to potential customer you were ready to potential customer you were ready to move forward but like what post it was move forward but like what post it was move forward but like what post it was one post right which one was it and they one post right which one was it and they one post right which one was it and they go oh ah you got me I understand because go oh ah you got me I understand because go oh ah you got me I understand because it'll never be just one post it will be it'll never be just one post it will be it'll never be just one post it will be an aggregate the rule of seven in an aggregate the rule of seven in an aggregate the rule of seven in marketing maybe up to seven different marketing maybe up to seven different marketing maybe up to seven different interactions some online some in person interactions some online some in person interactions some online some in person some you hear about something some I some you hear about something some I some you hear about something some I checked out their Instagram I I checked checked out their Instagram I I checked checked out their Instagram I I checked their website I came across a Google ad their website I came across a Google ad their website I came across a Google ad Grant whatever it might be all of these Grant whatever it might be all of these Grant whatever it might be all of these different things that in the aggregate different things that in the aggregate different things that in the aggregate move us forward with a church or move us move us forward with a church or move us move us forward with a church or move us forward with that new restaurant oh I forward with that new restaurant oh I forward with that new restaurant oh I drove by it what is that I looked them drove by it what is that I looked them drove by it what is that I looked them up oh okay A friend or family an up oh okay A friend or family an up oh okay A friend or family an acquaintance went there I heard good acquaintance went there I heard good acquaintance went there I heard good things about it hey did I asked someone things about it hey did I asked someone things about it hey did I asked someone at work did you hear about that any oh I at work did you hear about that any oh I at work did you hear about that any oh I heard yeah I heard good things okay heard yeah I heard good things okay heard yeah I heard good things okay that's four I drive by it again that's that's four I drive by it again that's that's four I drive by it again that's five I look it up yeah they're open this five I look it up yeah they're open this five I look it up yeah they're open this Friday night that's six I book a Friday night that's six I book a Friday night that's six I book a reservation seven I show show up like reservation seven I show show up like reservation seven I show show up like that's how it works that's how it always that's how it works that's how it always that's how it works that's how it always works and social is a part of all of works and social is a part of all of works and social is a part of all of these things again sometimes people these things again sometimes people these things again sometimes people misunderstand Brady you're such a good misunderstand Brady you're such a good misunderstand Brady you're such a good social media influencer oh wait wait now social media influencer oh wait wait now social media influencer oh wait wait now I am not a social media influencer I'm a I am not a social media influencer I'm a I am not a social media influencer I'm a business operator I publish content on business operator I publish content on business operator I publish content on social media because the best way to social media because the best way to social media because the best way to reach people to build attention and to reach people to build attention and to reach people to build attention and to build trust with them is to reach them

build trust with them is to reach them build trust with them is to reach them on social and invariably they will on social and invariably they will on social and invariably they will eventually translate to hey maybe we eventually translate to hey maybe we eventually translate to hey maybe we want to work together the same thing is want to work together the same thing is want to work together the same thing is true with your church we get back to true with your church we get back to true with your church we get back to that idea of reaching a broad audience that idea of reaching a broad audience that idea of reaching a broad audience the more broad the audience is the more the more broad the audience is the more the more broad the audience is the more likely you are to reach more people likely you are to reach more people likely you are to reach more people locally and the more that you publish on locally and the more that you publish on locally and the more that you publish on social the more frequently you can reach social the more frequently you can reach social the more frequently you can reach them in terms of the rule of s maybe them in terms of the rule of s maybe them in terms of the rule of s maybe three of those seven touch points become three of those seven touch points become three of those seven touch points become the social media post like oh yeah I've the social media post like oh yeah I've the social media post like oh yeah I've seen that Pastor three times now on my seen that Pastor three times now on my seen that Pastor three times now on my social feed every time I hear them like social feed every time I hear them like social feed every time I hear them like I'm like oh wow that's a oh they're I'm like oh wow that's a oh they're I'm like oh wow that's a oh they're local to me fascinating like that's how local to me fascinating like that's how local to me fascinating like that's how this works and so it's Fool's Gold to this works and so it's Fool's Gold to this works and so it's Fool's Gold to like chase after a metric where you can like chase after a metric where you can like chase after a metric where you can definitively prove it was this post that definitively prove it was this post that definitively prove it was this post that led to this and so that's why we have led to this and so that's why we have led to this and so that's why we have the Social Ministry Mountain you know go the Social Ministry Mountain you know go the Social Ministry Mountain you know go to prur tools.com Mountain you can to prur tools.com Mountain you can to prur tools.com Mountain you can download the diagram this is how we download the diagram this is how we download the diagram this is how we basically quantify our efforts on social basically quantify our efforts on social basically quantify our efforts on social like we don't want it to just be a shot like we don't want it to just be a shot like we don't want it to just be a shot in the dark but it also can't be so in the dark but it also can't be so in the dark but it also can't be so crystal clear that it was like yeah 18 crystal clear that it was like yeah 18 crystal clear that it was like yeah 18 recurring givers came from Tuesday's recurring givers came from Tuesday's recurring givers came from Tuesday's Instagram post yeah and then in a Instagram post yeah and then in a Instagram post yeah and then in a previous era of like digital marketing previous era of like digital marketing previous era of like digital marketing or digital presence online a lot of your or digital presence online a lot of your or digital presence online a lot of your discoverability if not all of it was discoverability if not all of it was discoverability if not all of it was required uh investment like Financial required uh investment like Financial required uh investment like Financial investment you had to pay to play on investment you had to pay to play on investment you had to pay to play on Facebook if you wanted to get Facebook if you wanted to get Facebook if you wanted to get um your stuff in front of people who um your stuff in front of people who um your stuff in front of people who didn't follow you and so even then you didn't follow you and so even then you didn't follow you and so even then you were paying for ads you were boosting were paying for ads you were boosting were paying for ads you were boosting posts you were you were putting up posts you were you were putting up posts you were you were putting up Billboards you were setting up flyers Billboards you were setting up flyers Billboards you were setting up flyers and it's like you couldn't you couldn't and it's like you couldn't you couldn't and it's like you couldn't you couldn't even track the metrics back then either even track the metrics back then either even track the metrics back then either and that cost you money now the things and that cost you money now the things and that cost you money now the things we're talking about the the ministry we're talking about the the ministry we're talking about the the ministry we're encouraging you to engage in we're encouraging you to engage in we're encouraging you to engage in online is free and so it's no different

online is free and so it's no different online is free and so it's no different that you can't track who came because of that you can't track who came because of that you can't track who came because of what touch point but it's like now the what touch point but it's like now the what touch point but it's like now the stakes are so much lower because it's stakes are so much lower because it's stakes are so much lower because it's free and you're already making the high free and you're already making the high free and you're already making the high quality content on Sundays right your quality content on Sundays right your quality content on Sundays right your pastors already preaching this 20 30 40 pastors already preaching this 20 30 40 pastors already preaching this 20 30 40 minute sermon where you can extract a minute sermon where you can extract a minute sermon where you can extract a few clips and simply you know arrange a few clips and simply you know arrange a few clips and simply you know arrange a clever hook and put it online and and clever hook and put it online and and clever hook and put it online and and let the algorithms do their work and let let the algorithms do their work and let let the algorithms do their work and let the let the story of Jesus do its work the let the story of Jesus do its work the let the story of Jesus do its work um through the discovery algorithm and um through the discovery algorithm and um through the discovery algorithm and and and watch folks respond to it uh and and watch folks respond to it uh and and watch folks respond to it uh hopefully in person that's the goal um hopefully in person that's the goal um hopefully in person that's the goal um and and like I said it's it comes at no and and like I said it's it comes at no and and like I said it's it comes at no cost in this era in 2024 and the cost in this era in 2024 and the cost in this era in 2024 and the discovery algorithm era so why not take discovery algorithm era so why not take discovery algorithm era so why not take a swing one more side note worth a swing one more side note worth a swing one more side note worth mentioning on this is that that if mentioning on this is that that if mentioning on this is that that if you're publishing content and it does you're publishing content and it does you're publishing content and it does reach a broad audience and this goes reach a broad audience and this goes reach a broad audience and this goes back to one of the earlier unpopular back to one of the earlier unpopular back to one of the earlier unpopular truths let's say you reach those 300,000 truths let's say you reach those 300,000 truths let's say you reach those 300,000 people 30,000 are local oh that's people 30,000 are local oh that's people 30,000 are local oh that's awesome that means 270,000 are not local awesome that means 270,000 are not local awesome that means 270,000 are not local if they see that that also might be the if they see that that also might be the if they see that that also might be the rule of seven for them that moves them rule of seven for them that moves them rule of seven for them that moves them towards their own local church totally towards their own local church totally towards their own local church totally and that matters and you can't quantify and that matters and you can't quantify and that matters and you can't quantify that and that doesn't matter you you'll that and that doesn't matter you you'll that and that doesn't matter you you'll know in eternity it's like oh a person know in eternity it's like oh a person know in eternity it's like oh a person actually ended up going back to church actually ended up going back to church actually ended up going back to church in a different state or in a different in a different state or in a different in a different state or in a different country because of this sermon real our country because of this sermon real our country because of this sermon real our church never got any financial gain from church never got any financial gain from church never got any financial gain from it we never met them in person but we it we never met them in person but we it we never met them in person but we were part of the rule of seven for the were part of the rule of seven for the were part of the rule of seven for the church they had inevitably went to church they had inevitably went to church they had inevitably went to because they first saw our Sur clip because they first saw our Sur clip because they first saw our Sur clip which just softened their heart just which just softened their heart just which just softened their heart just enough to like look something up which enough to like look something up which enough to like look something up which led them to this other church and that's led them to this other church and that's led them to this other church and that's again what's amazing about social media again what's amazing about social media again what's amazing about social media yes the small SE Church yours but the yes the small SE Church yours but the yes the small SE Church yours but the big sea church the more of us are active big sea church the more of us are active big sea church the more of us are active in sharing the good news on these in sharing the good news on these in sharing the good news on these platforms the more people keep

platforms the more people keep platforms the more people keep encountering them wisdom of scripture encountering them wisdom of scripture encountering them wisdom of scripture all people all time and that is what all people all time and that is what all people all time and that is what changes lives yeah all right last one changes lives yeah all right last one changes lives yeah all right last one the most boring post to create the most boring post to create the most boring post to create are the ones that perform the best yeah are the ones that perform the best yeah are the ones that perform the best yeah so like this is an unpopular truth that so like this is an unpopular truth that so like this is an unpopular truth that I put last so as few people hear it as I put last so as few people hear it as I put last so as few people hear it as possible because I have wanted to talk possible because I have wanted to talk possible because I have wanted to talk about this and every time I've written a about this and every time I've written a about this and every time I've written a post I've deleted it the thesis of of of post I've deleted it the thesis of of of post I've deleted it the thesis of of of what I'm about to say is this I'm going what I'm about to say is this I'm going what I'm about to say is this I'm going to criticize a certain type of social to criticize a certain type of social to criticize a certain type of social media post because I don't think it's media post because I don't think it's media post because I don't think it's incredibly effective the reason I don't incredibly effective the reason I don't incredibly effective the reason I don't is because the worst thing that you can is because the worst thing that you can is because the worst thing that you can do is like go to a group of people that do is like go to a group of people that do is like go to a group of people that are trying and say like you know what are trying and say like you know what are trying and say like you know what you're doing is not the most effective you're doing is not the most effective you're doing is not the most effective it's like if someone went to the gym and it's like if someone went to the gym and it's like if someone went to the gym and they're like you know I'm ready to they're like you know I'm ready to they're like you know I'm ready to change my life and then you're like it's change my life and then you're like it's change my life and then you're like it's really not how you should bench you know really not how you should bench you know really not how you should bench you know bench press it's like okay like just bench press it's like okay like just bench press it's like okay like just they're here just let them be here so I they're here just let them be here so I they're here just let them be here so I saved it to the very end presumably only saved it to the very end presumably only saved it to the very end presumably only the sickos are listening right now so the sickos are listening right now so the sickos are listening right now so it's these uh Church invite it's these uh Church invite it's these uh Church invite posts the ones where someone does like a posts the ones where someone does like a posts the ones where someone does like a trust fall and they're like that's why trust fall and they're like that's why trust fall and they're like that's why you shouldn't trust in man trust in God you shouldn't trust in man trust in God you shouldn't trust in man trust in God Alone come to our church this week they Alone come to our church this week they Alone come to our church this week they became very popular this summer and the became very popular this summer and the became very popular this summer and the reason is because our churches don't reason is because our churches don't reason is because our churches don't really know how to do ministry on social really know how to do ministry on social really know how to do ministry on social we only know how to promote Ministry and we only know how to promote Ministry and we only know how to promote Ministry and when one Church did this successfully we when one Church did this successfully we when one Church did this successfully we were all like oh I get that I can do were all like oh I get that I can do were all like oh I get that I can do that I understand that I can do that and that I understand that I can do that and that I understand that I can do that and what happened was there was this massive what happened was there was this massive what happened was there was this massive wave of churches creating all of these wave of churches creating all of these wave of churches creating all of these very creative so funny very funny very very creative so funny very funny very very creative so funny very funny very well done Church invite posts do you well done Church invite posts do you well done Church invite posts do you know why I liked them because I was the know why I liked them because I was the know why I liked them because I was the target audience yeah the church

target audience yeah the church target audience yeah the church subculture my belief is that these posts subculture my belief is that these posts subculture my belief is that these posts were very good at doing the rounds in were very good at doing the rounds in were very good at doing the rounds in the church the church the church churches and Carousel and again I'm churches and Carousel and again I'm churches and Carousel and again I'm equid that they wereing people that did equid that they wereing people that did equid that they wereing people that did not go to church and convincing them oh not go to church and convincing them oh not go to church and convincing them oh I should go to church right now that I should go to church right now that I should go to church right now that doesn't mean they're without value 100% doesn't mean they're without value 100% doesn't mean they're without value 100% going back to what I just said going back to what I just said going back to what I just said presumably someone that used to go to presumably someone that used to go to presumably someone that used to go to church that was no longer in church church that was no longer in church church that was no longer in church could see that and they could be like Oh could see that and they could be like Oh could see that and they could be like Oh okay that's kind of funny and maybe that okay that's kind of funny and maybe that okay that's kind of funny and maybe that becomes like them going back to church becomes like them going back to church becomes like them going back to church or more importantly it's for the or more importantly it's for the or more importantly it's for the existing Saints in your congregation existing Saints in your congregation existing Saints in your congregation that see that and go hey I recognize that see that and go hey I recognize that see that and go hey I recognize that person that's a funny church in that person that's a funny church in that person that's a funny church in maybe they were thinking of skipping maybe they were thinking of skipping maybe they were thinking of skipping that's the thing that puts them over the that's the thing that puts them over the that's the thing that puts them over the edge to not skip church that week so edge to not skip church that week so edge to not skip church that week so they're not without value but the amount they're not without value but the amount they're not without value but the amount of effort that was put into these was of effort that was put into these was of effort that was put into these was not proportionate to the amount of Roi not proportionate to the amount of Roi not proportionate to the amount of Roi that I think and it was every week they that I think and it was every week they that I think and it was every week they get we saw churches crafting entire get we saw churches crafting entire get we saw churches crafting entire social strategies around building these social strategies around building these social strategies around building these posts right and because they were doing posts right and because they were doing posts right and because they were doing well and that was like the problem was well and that was like the problem was well and that was like the problem was because like look at the numbers like because like look at the numbers like because like look at the numbers like repeat the best like right I get it and repeat the best like right I get it and repeat the best like right I get it and that's why we haven't talked about this that's why we haven't talked about this that's why we haven't talked about this because like this is a really like got because like this is a really like got because like this is a really like got to thread the needle type thing it's to thread the needle type thing it's to thread the needle type thing it's like my sense is that this is doing like my sense is that this is doing like my sense is that this is doing numbers in the church space which so numbers in the church space which so numbers in the church space which so like just as an example like okay but like just as an example like okay but like just as an example like okay but bra like what would be an example of a bra like what would be an example of a bra like what would be an example of a church doing Ministry I came across this church doing Ministry I came across this church doing Ministry I came across this re when I was doing um prep today we'll re when I was doing um prep today we'll re when I was doing um prep today we'll put it on the screen but the title for put it on the screen but the title for put it on the screen but the title for this reel and it's a really quick reel this reel and it's a really quick reel this reel and it's a really quick reel like 10 seconds or less the title is like 10 seconds or less the title is like 10 seconds or less the title is emergency numbers for marriage and then emergency numbers for marriage and then emergency numbers for marriage and then it goes to her list facing conflict need it goes to her list facing conflict need it goes to her list facing conflict need wisdom struggling with communication and wisdom struggling with communication and wisdom struggling with communication and every single issue the number is a Bible every single issue the number is a Bible every single issue the number is a Bible verse the hook got me so hard it's a

verse the hook got me so hard it's a verse the hook got me so hard it's a great hook emergency numbers for your great hook emergency numbers for your great hook emergency numbers for your mind and it's like some stock clip in mind and it's like some stock clip in mind and it's like some stock clip in the background and it Loops really the background and it Loops really the background and it Loops really quickly did they use the like the tech quickly did they use the like the tech quickly did they use the like the tech the Instagram real text editor like it's the Instagram real text editor like it's the Instagram real text editor like it's a very unglamorous post to create 100% a very unglamorous post to create 100% a very unglamorous post to create 100% but what's great about it is that it's but what's great about it is that it's but what's great about it is that it's doing Ministry yes it's not just doing Ministry yes it's not just doing Ministry yes it's not just promoting Ministry so that's a good promoting Ministry so that's a good promoting Ministry so that's a good example but the other part of this is example but the other part of this is example but the other part of this is the first part which is the most boring the first part which is the most boring the first part which is the most boring posts to create are the ones that posts to create are the ones that posts to create are the ones that perform the best social media has two perform the best social media has two perform the best social media has two axes there's depth and there's width the axes there's depth and there's width the axes there's depth and there's width the posts that reach wide are the ones that posts that reach wide are the ones that posts that reach wide are the ones that are going to be taken from sermons that are going to be taken from sermons that are going to be taken from sermons that are inspired by the w of scripture so are inspired by the w of scripture so are inspired by the w of scripture so they don't have to be sermons but for they don't have to be sermons but for they don't have to be sermons but for the most part we're preaching and we're the most part we're preaching and we're the most part we're preaching and we're preaching from scripture so that's the preaching from scripture so that's the preaching from scripture so that's the content that has the potential to reach content that has the potential to reach content that has the potential to reach wide because posts that reach deep are wide because posts that reach deep are wide because posts that reach deep are like the ones like oh a carousel of like the ones like oh a carousel of like the ones like oh a carousel of people in your church amazing for people in your church amazing for people in your church amazing for reaching deep with your existing reaching deep with your existing reaching deep with your existing followers and your existing congregation followers and your existing congregation followers and your existing congregation Faith Community but like someone like me Faith Community but like someone like me Faith Community but like someone like me and I see that like I don't recognize and I see that like I don't recognize and I see that like I don't recognize old people I'm not going to see it it's old people I'm not going to see it it's old people I'm not going to see it it's not going to reach wide for that reason not going to reach wide for that reason not going to reach wide for that reason so the posts that reach broadly I see so the posts that reach broadly I see so the posts that reach broadly I see are the ones that churches are spending are the ones that churches are spending are the ones that churches are spending the least amount of time on because the the least amount of time on because the the least amount of time on because the reality is this to make a good sermon reality is this to make a good sermon reality is this to make a good sermon clip is an incredibly monotonous task clip is an incredibly monotonous task clip is an incredibly monotonous task and it is the same task every single and it is the same task every single and it is the same task every single week you have to sit down and re-watch a week you have to sit down and re-watch a week you have to sit down and re-watch a sermon with intense Focus that you've sermon with intense Focus that you've sermon with intense Focus that you've probably already listened to Once in an probably already listened to Once in an probably already listened to Once in an effort to pull the clip to then write a effort to pull the clip to then write a effort to pull the clip to then write a hook for it you don't I'm going to tell hook for it you don't I'm going to tell hook for it you don't I'm going to tell you and you hear my voice in your head you and you hear my voice in your head you and you hear my voice in your head Brady says I can't make this even pretty Brady says I can't make this even pretty Brady says I can't make this even pretty I can't like put a decorative trim I can't like put a decorative trim I can't like put a decorative trim around it so I'm just like oh I'm taking around it so I'm just like oh I'm taking around it so I'm just like oh I'm taking a horizontal canvas of our live stream

a horizontal canvas of our live stream a horizontal canvas of our live stream and cropping it to a vertical canv no and cropping it to a vertical canv no and cropping it to a vertical canv no creative expression Auto caption using creative expression Auto caption using creative expression Auto caption using the AI in my tool thank you great use of the AI in my tool thank you great use of the AI in my tool thank you great use of AI and then all I did was write a hook AI and then all I did was write a hook AI and then all I did was write a hook and I had to pay so much attention to and I had to pay so much attention to and I had to pay so much attention to this 30-minute sermon yes because that's this 30-minute sermon yes because that's this 30-minute sermon yes because that's the work that translates to reaching a the work that translates to reaching a the work that translates to reaching a broad audience if I can give you two broad audience if I can give you two broad audience if I can give you two examples and it's not this simple but examples and it's not this simple but examples and it's not this simple but the shortcut we see churches take all the shortcut we see churches take all the shortcut we see churches take all the time is they use AI so I'm going to the time is they use AI so I'm going to the time is they use AI so I'm going to use an AI tool I'm going to upload my use an AI tool I'm going to upload my use an AI tool I'm going to upload my sermon and I'm going to get like 30 sermon and I'm going to get like 30 sermon and I'm going to get like 30 clips from it and all the work was done clips from it and all the work was done clips from it and all the work was done for me I know how important this work is for me I know how important this work is for me I know how important this work is we hear people talk about it Brady talks we hear people talk about it Brady talks we hear people talk about it Brady talks about it social media like I did the job about it social media like I did the job about it social media like I did the job and again I saved this for the very last and again I saved this for the very last and again I saved this for the very last one and we're not going to post this on one and we're not going to post this on one and we're not going to post this on social because I don't want to disparage social because I don't want to disparage social because I don't want to disparage churches that are trying and I churches that are trying and I churches that are trying and I understand that me saying these AI tools understand that me saying these AI tools understand that me saying these AI tools are not going to fulfill the are not going to fulfill the are not going to fulfill the requirements of these posts sounds self- requirements of these posts sounds self- requirements of these posts sounds self- serving because like we have an agency serving because like we have an agency serving because like we have an agency that charges way more to do it for your that charges way more to do it for your that charges way more to do it for your custom the only thing I can say to that custom the only thing I can say to that custom the only thing I can say to that is I have continually investigated all is I have continually investigated all is I have continually investigated all of these AI Tools in an effort to offer of these AI Tools in an effort to offer of these AI Tools in an effort to offer this service to churches because what we this service to churches because what we this service to churches because what we all know about AI is that it's not the all know about AI is that it's not the all know about AI is that it's not the tool it's the prompt m so presumably tool it's the prompt m so presumably tool it's the prompt m so presumably that means that hiring someone for a that means that hiring someone for a that means that hiring someone for a small fee let's say the let's say the small fee let's say the let's say the small fee let's say the let's say the tool costs 50 bucks a month okay so tool costs 50 bucks a month okay so tool costs 50 bucks a month okay so maybe we charge a 100 bucks a month we maybe we charge a 100 bucks a month we maybe we charge a 100 bucks a month we use the AI tool but we do it every week use the AI tool but we do it every week use the AI tool but we do it every week for 150 churches or at that scale you for 150 churches or at that scale you for 150 churches or at that scale you know thousands of churches and so we know thousands of churches and so we know thousands of churches and so we know the exact prompts to predictably know the exact prompts to predictably know the exact prompts to predictably get the best stuff every single time but get the best stuff every single time but get the best stuff every single time but it never worked yeah I'd put it in and it never worked yeah I'd put it in and it never worked yeah I'd put it in and the AI would do well with captions it the AI would do well with captions it the AI would do well with captions it would do well with reframing the pastor would do well with reframing the pastor would do well with reframing the pastor it would write a hook it would choose a it would write a hook it would choose a it would write a hook it would choose a section all automatically and it just

section all automatically and it just section all automatically and it just wouldn't be potent enough it wouldn't be wouldn't be potent enough it wouldn't be wouldn't be potent enough it wouldn't be the type of post that would reach the type of post that would reach the type of post that would reach broadly and I know that because I can broadly and I know that because I can broadly and I know that because I can evaluate and say like look I can never evaluate and say like look I can never evaluate and say like look I can never tell you which post is going to go viral tell you which post is going to go viral tell you which post is going to go viral or not but I can tell you which ones or not but I can tell you which ones or not but I can tell you which ones will not um that one is not going to will not um that one is not going to will not um that one is not going to ever have a chance and so then I tell ever have a chance and so then I tell ever have a chance and so then I tell these churches like you need to tell these churches like you need to tell these churches like you need to tell your creatives to um do this mind your creatives to um do this mind your creatives to um do this mind numbing task every single week and the numbing task every single week and the numbing task every single week and the reality is is that none of us creatives reality is is that none of us creatives reality is is that none of us creatives want to do that like we're we're want to do that like we're we're want to do that like we're we're creative every week we want to do creative every week we want to do creative every week we want to do something new and novel and fun and something new and novel and fun and something new and novel and fun and that's why churches end up working with that's why churches end up working with that's why churches end up working with us a lot of the times cuz like we want us a lot of the times cuz like we want us a lot of the times cuz like we want our creative team to make like these our creative team to make like these our creative team to make like these really cool posts and they're going to really cool posts and they're going to really cool posts and they're going to make really cool mini movies and every make really cool mini movies and every make really cool mini movies and every week it's going to be something week it's going to be something week it's going to be something different and then you are going to do different and then you are going to do different and then you are going to do this non-glamorous job of week after this non-glamorous job of week after this non-glamorous job of week after week watching through the sermon and week watching through the sermon and week watching through the sermon and that's why in our team with social that's why in our team with social that's why in our team with social sermons and if you're doing this sermons and if you're doing this sermons and if you're doing this yourself so much of what you have to yourself so much of what you have to yourself so much of what you have to remind yourself of is I need to approach remind yourself of is I need to approach remind yourself of is I need to approach this with vigilance because over time this with vigilance because over time this with vigilance because over time you're just going to like pay less you're just going to like pay less you're just going to like pay less attention you're not going to have that attention you're not going to have that attention you're not going to have that same intense focus and the work will same intense focus and the work will same intense focus and the work will suffer and in this case when the work suffer and in this case when the work suffer and in this case when the work suffers that means fewer people are suffers that means fewer people are suffers that means fewer people are reached the post does not get reached the post does not get reached the post does not get distributed as broadly as you would have distributed as broadly as you would have distributed as broadly as you would have H and yes you got it done you but you H and yes you got it done you but you H and yes you got it done you but you didn't publish with the same purpose and didn't publish with the same purpose and didn't publish with the same purpose and focus and the results showed that yeah I focus and the results showed that yeah I focus and the results showed that yeah I mean that's that's too that that kind of mean that's that's too that that kind of mean that's that's too that that kind of circles back like right to our first circles back like right to our first circles back like right to our first unpopular truth about um creative unpopular truth about um creative unpopular truth about um creative intention and aesthetic like this intention and aesthetic like this intention and aesthetic like this ministry online to to achieve the goals ministry online to to achieve the goals ministry online to to achieve the goals that we're talking about here which is that we're talking about here which is that we're talking about here which is which is um you know reaching broad which is um you know reaching broad which is um you know reaching broad audiences and going deep with your audiences and going deep with your audiences and going deep with your existing audience to do ministry well

existing audience to do ministry well existing audience to do ministry well online to do it responsibly to be a good online to do it responsibly to be a good online to do it responsibly to be a good Steward of it requires a lot of like Steward of it requires a lot of like Steward of it requires a lot of like setting aside your your personal setting aside your your personal setting aside your your personal preference and um uh creative needs in preference and um uh creative needs in preference and um uh creative needs in some senses to do the ministry the way some senses to do the ministry the way some senses to do the ministry the way that the way that it needs to be done to that the way that it needs to be done to that the way that it needs to be done to be able to succeed online and that's be able to succeed online and that's be able to succeed online and that's that's what's so unique about churches that's what's so unique about churches that's what's so unique about churches online comparatively to any other online comparatively to any other online comparatively to any other industry is that like we have this industry is that like we have this industry is that like we have this bigger mission and vision for what we're bigger mission and vision for what we're bigger mission and vision for what we're trying to do online we're not just trying to do online we're not just trying to do online we're not just trying to sell a product we're not just trying to sell a product we're not just trying to sell a product we're not just trying to impress people we're just trying to impress people we're just trying to impress people we're just we're not just trying to get likes we're we're not just trying to get likes we're we're not just trying to get likes we're trying to like achieve and promote real trying to like achieve and promote real trying to like achieve and promote real life change and and and in a lot of life change and and and in a lot of life change and and and in a lot of cases spiritual formation online this is cases spiritual formation online this is cases spiritual formation online this is Ministry it's not just a means to Ministry it's not just a means to Ministry it's not just a means to promote the ministry we're doing in promote the ministry we're doing in promote the ministry we're doing in person so to do it well requires um a person so to do it well requires um a person so to do it well requires um a great word that you just use like great word that you just use like great word that you just use like vigilance and it's often not glamorous vigilance and it's often not glamorous vigilance and it's often not glamorous and for any of us who do ministry in and for any of us who do ministry in and for any of us who do ministry in person we know that as well that person we know that as well that person we know that as well that Ministry in person often requires uh a Ministry in person often requires uh a Ministry in person often requires uh a lot of vigilance lot of vigilance lot of vigilance and behind the scenes is not very and behind the scenes is not very and behind the scenes is not very glamorous at all regardless of what you glamorous at all regardless of what you glamorous at all regardless of what you see on Sunday mornings and so online see on Sunday mornings and so online see on Sunday mornings and so online Ministry is the same thing and this is a Ministry is the same thing and this is a Ministry is the same thing and this is a call to like expose the unpopular truths call to like expose the unpopular truths call to like expose the unpopular truths but acknowledge that they are true um but acknowledge that they are true um but acknowledge that they are true um and to do ministry online and to do it and to do ministry online and to do it and to do ministry online and to do it well we ought to pay attention to these well we ought to pay attention to these well we ought to pay attention to these things it's also a reality in many other things it's also a reality in many other things it's also a reality in many other Industries like as a pilot like what you Industries like as a pilot like what you Industries like as a pilot like what you do is the same thing over and over and do is the same thing over and over and do is the same thing over and over and over again and I imagine cuz you know I over again and I imagine cuz you know I over again and I imagine cuz you know I fly enough and I'm like oh we have to fly enough and I'm like oh we have to fly enough and I'm like oh we have to sit through another safety demonstration

sit through another safety demonstration sit through another safety demonstration like if pilot you're doing the exact like if pilot you're doing the exact like if pilot you're doing the exact same checks over and over again because same checks over and over again because same checks over and over again because the one time you miss it is like the end the one time you miss it is like the end the one time you miss it is like the end of your career and maybe like the end of of your career and maybe like the end of of your career and maybe like the end of people's lives right like so you have to people's lives right like so you have to people's lives right like so you have to have this intense vigilance and focus have this intense vigilance and focus have this intense vigilance and focus and that's true of you know surgeons and that's true of you know surgeons and that's true of you know surgeons it's true of like there are tons of it's true of like there are tons of it's true of like there are tons of Industries like this it doesn't usually Industries like this it doesn't usually Industries like this it doesn't usually align well with creatives and so this align well with creatives and so this align well with creatives and so this unpopular truth is that creative you unpopular truth is that creative you unpopular truth is that creative you might be predisposed to operate in a might be predisposed to operate in a might be predisposed to operate in a certain way but Mission over method in certain way but Mission over method in certain way but Mission over method in this specific case in this specific era this specific case in this specific era this specific case in this specific era of social that has been around for 6 of social that has been around for 6 of social that has been around for 6 years and at this point we'll probably years and at this point we'll probably years and at this point we'll probably do a social media trends video in the do a social media trends video in the do a social media trends video in the new year and the one Trend I have so far new year and the one Trend I have so far new year and the one Trend I have so far is guess what not much is changing it's is guess what not much is changing it's is guess what not much is changing it's the anti-trend like people tend to think the anti-trend like people tend to think the anti-trend like people tend to think social's changing really dramatically social's changing really dramatically social's changing really dramatically macro wise usually not that much micro macro wise usually not that much micro macro wise usually not that much micro changes sure but macro hey these are the changes sure but macro hey these are the changes sure but macro hey these are the posts that are still going to reach posts that are still going to reach posts that are still going to reach broadly as we've discussed those of the broadly as we've discussed those of the broadly as we've discussed those of the posts that are going to matter the most posts that are going to matter the most posts that are going to matter the most in terms of mission and guess what it in terms of mission and guess what it in terms of mission and guess what it might not align with your skills right might not align with your skills right might not align with your skills right now guess what character competency now guess what character competency now guess what character competency capacity this is all three of those capacity this is all three of those capacity this is all three of those things you need to push to grow them or things you need to push to grow them or things you need to push to grow them or find someone else that can do them some find someone else that can do them some find someone else that can do them some creatives are like me I'm kind of 50/50 creatives are like me I'm kind of 50/50 creatives are like me I'm kind of 50/50 so I can do really well in the like so I can do really well in the like so I can do really well in the like monotonous repeatable and then I can monotonous repeatable and then I can monotonous repeatable and then I can also excel in like the hey let's have also excel in like the hey let's have also excel in like the hey let's have novelty um so long as I kind of have novelty um so long as I kind of have novelty um so long as I kind of have both and so I have to operate within both and so I have to operate within both and so I have to operate within that skill set and understanding my own that skill set and understanding my own that skill set and understanding my own limitations in that way if you asked me limitations in that way if you asked me limitations in that way if you asked me to only do one or the other I couldn't to only do one or the other I couldn't to only do one or the other I couldn't if you're the creative that's pure if you're the creative that's pure if you're the creative that's pure creative and I'm asking you to do the creative and I'm asking you to do the creative and I'm asking you to do the pragmatic task and you're like I just pragmatic task and you're like I just pragmatic task and you're like I just I'm going to suck at this repeatedly I'm going to suck at this repeatedly I'm going to suck at this repeatedly great so then either you grow or you great so then either you grow or you great so then either you grow or you hand it off elsewhere but embrace these

hand it off elsewhere but embrace these hand it off elsewhere but embrace these unpopular truths is the first part to unpopular truths is the first part to unpopular truths is the first part to solving that problem sure hope it's not solving that problem sure hope it's not solving that problem sure hope it's not just the sickos down here at the end of just the sickos down here at the end of just the sickos down here at the end of the episode cuz we really got into the the episode cuz we really got into the the episode cuz we really got into the good stuff there at the end yeah yeah good stuff there at the end yeah yeah good stuff there at the end yeah yeah that well here you know that that it's that well here you know that that it's that well here you know that that it's the unpopular medicine you know it's the the unpopular medicine you know it's the the unpopular medicine you know it's the truth you don't want to hear uh that's truth you don't want to hear uh that's truth you don't want to hear uh that's why we saved to the end even if it is why we saved to the end even if it is why we saved to the end even if it is the good stuff so uh in terms of content the good stuff so uh in terms of content the good stuff so uh in terms of content this is the last podcast we'll be doing this is the last podcast we'll be doing this is the last podcast we'll be doing no oh we are going to be off next week I no oh we are going to be off next week I no oh we are going to be off next week I am having surgery it's about in my am having surgery it's about in my am having surgery it's about in my surgeons terms that's why I was saying surgeons terms that's why I was saying surgeons terms that's why I was saying surgeons they have to do every single surgeons they have to do every single surgeons they have to do every single time the anesthesiologist got to do the time the anesthesiologist got to do the time the anesthesiologist got to do the same thing um in terms of what my same thing um in terms of what my same thing um in terms of what my surgeon said he's like I could fix this surgeon said he's like I could fix this surgeon said he's like I could fix this in 3 minutes he's like this is the most in 3 minutes he's like this is the most in 3 minutes he's like this is the most minor surgery ever if you saw an you minor surgery ever if you saw an you minor surgery ever if you saw an you don't need people online interceding for don't need people online interceding for don't need people online interceding for you well I mean you can this is my first you well I mean you can this is my first you well I mean you can this is my first time doing surgery we tried alternative time doing surgery we tried alternative time doing surgery we tried alternative roots to fix it because he's like I roots to fix it because he's like I roots to fix it because he's like I you've never had surgery before you're you've never had surgery before you're you've never had surgery before you're young I don't want to put you under and young I don't want to put you under and young I don't want to put you under and do this um if I don't have to um if you do this um if I don't have to um if you do this um if I don't have to um if you saw Pro Church tools inc episode from a saw Pro Church tools inc episode from a saw Pro Church tools inc episode from a while back there was a again saved it while back there was a again saved it while back there was a again saved it for the end of the video it's talking for the end of the video it's talking for the end of the video it's talking about I have this gangan assist on my about I have this gangan assist on my about I have this gangan assist on my ACL joint you don't really know why ACL joint you don't really know why ACL joint you don't really know why these happen having it there is pretty these happen having it there is pretty these happen having it there is pretty rare usually these are the things that rare usually these are the things that rare usually these are the things that you get on like your um like your wrists you get on like your um like your wrists you get on like your um like your wrists or your fingers your your your feet um I or your fingers your your your feet um I or your fingers your your your feet um I have it on my ACL so my knee's fine had have it on my ACL so my knee's fine had have it on my ACL so my knee's fine had an MRI knee's great but I can't really an MRI knee's great but I can't really an MRI knee's great but I can't really walk for long periods of time I can't walk for long periods of time I can't walk for long periods of time I can't really do any type of resistance really do any type of resistance really do any type of resistance training with my leg I definitely cannot training with my leg I definitely cannot training with my leg I definitely cannot bike um and so like I haven't been been bike um and so like I haven't been been bike um and so like I haven't been been able to do like really any things this able to do like really any things this able to do like really any things this year yeah it's been since like February year yeah it's been since like February year yeah it's been since like February is when I got the like figured okay I is when I got the like figured okay I is when I got the like figured okay I need to fix this so it predates that

need to fix this so it predates that need to fix this so it predates that this surgery is happening in December W this surgery is happening in December W this surgery is happening in December W so it's been a year that's happening the so it's been a year that's happening the so it's been a year that's happening the day before we normally publish so next day before we normally publish so next day before we normally publish so next week there will be no podcast because I week there will be no podcast because I week there will be no podcast because I will be at home because it's just day will be at home because it's just day will be at home because it's just day surgery but you know not in the place surgery but you know not in the place surgery but you know not in the place where I I I'll probably be fuzzy right where I I I'll probably be fuzzy right where I I I'll probably be fuzzy right who knows what I might saybe we should who knows what I might saybe we should who knows what I might saybe we should do a maybe we should do a live podcast do a maybe we should do a live podcast do a maybe we should do a live podcast next week well thankfully you're also next week well thankfully you're also next week well thankfully you're also away um you orchestrated this oh oh no away um you orchestrated this oh oh no away um you orchestrated this oh oh no oh no so we'll be back the week after oh no so we'll be back the week after oh no so we'll be back the week after for the final pod of 2024 before we head for the final pod of 2024 before we head for the final pod of 2024 before we head into the holidays so we'll talk to you into the holidays so we'll talk to you into the holidays so we'll talk to you then and thanks as always for your time then and thanks as always for your time then and thanks as always for your time attention and attention and attention and Trust I listen to podcasts all the time Trust I listen to podcasts all the time Trust I listen to podcasts all the time they're like hey we're not going to be they're like hey we're not going to be they're like hey we're not going to be here next week and I never care right here next week and I never care right here next week and I never care right that's got to be preferable over that's got to be preferable over that's got to be preferable over creating a bad podcast where I'm forcing creating a bad podcast where I'm forcing creating a bad podcast where I'm forcing it cuz this was another good one yeah it cuz this was another good one yeah it cuz this was another good one yeah what what that was not affirmative what what that was not affirmative what what that was not affirmative there's no conviction in that yeah that there's no conviction in that yeah that there's no conviction in that yeah that was a good was a good was a good podcast it was good that's crazy