The Worst Part Of Church Comms (According To You)

I asked you all, "What's one thing that I asked you all, "What's one thing that frustrates you about church frustrates you about church frustrates you about church communications?" Today, we're sharing communications?" Today, we're sharing communications?" Today, we're sharing the most popular answers. We'll go in the most popular answers. We'll go in the most popular answers. We'll go in order, saving the most popular response order, saving the most popular response order, saving the most popular response for last, and we'll share some of our for last, and we'll share some of our for last, and we'll share some of our advice from the trenches on how to fix advice from the trenches on how to fix advice from the trenches on how to fix these recurring issues. Let's dive in. these recurring issues. Let's dive in. these recurring issues. Let's dive in. >> Well, hey there and welcome to the >> Well, hey there and welcome to the >> Well, hey there and welcome to the ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Sheer, your host. I'm joined as Brady Sheer, your host. I'm joined as Brady Sheer, your host. I'm joined as always by my co-host. We call him Pastor always by my co-host. We call him Pastor always by my co-host. We call him Pastor Pasta. It's Alexander M. Pasta. It's Alexander M. Pasta. It's Alexander M. >> Hello. Hello. And we recently asked you >> Hello. Hello. And we recently asked you >> Hello. Hello. And we recently asked you all on Instagram, what's the worst part all on Instagram, what's the worst part all on Instagram, what's the worst part of being involved in churchcoms? And we of being involved in churchcoms? And we of being involved in churchcoms? And we tabulated all the responses. We have tabulated all the responses. We have tabulated all the responses. We have ordered them in reverse chronological ordered them in reverse chronological ordered them in reverse chronological order. Many of them were the same. Many. order. Many of them were the same. Many. order. Many of them were the same. Many. Some of them were strange. We've omitted Some of them were strange. We've omitted Some of them were strange. We've omitted those, but many of those, but many of those, but many of >> them unfiltered. Can't share those. >> them unfiltered. Can't share those. >> them unfiltered. Can't share those. >> Yes. Yes. >> Yes. Yes. >> Yes. Yes. You know, the internet is forever You know, the internet is forever You know, the internet is forever people, even when it is a DM. But hey, people, even when it is a DM. But hey, people, even when it is a DM. But hey, you know, your call. So, we have got the you know, your call. So, we have got the you know, your call. So, we have got the seven most popular responses. And as I seven most popular responses. And as I seven most popular responses. And as I was looking through them, what stood out was looking through them, what stood out was looking through them, what stood out to me is that all of these issues are to me is that all of these issues are to me is that all of these issues are downstream from not having things like downstream from not having things like downstream from not having things like comm's systems policy and infrastructure comm's systems policy and infrastructure comm's systems policy and infrastructure established in your church. And so as we established in your church. And so as we established in your church. And so as we go through the items, we'll be go through the items, we'll be go through the items, we'll be highlighting how these problems get highlighting how these problems get highlighting how these problems get fixed with better systems. We've got fixed with better systems. We've got fixed with better systems. We've got real examples uh to share with you. The real examples uh to share with you. The real examples uh to share with you. The good news is this. You're probably going good news is this. You're probably going good news is this. You're probably going to be familiar with one or multiple of to be familiar with one or multiple of to be familiar with one or multiple of these, but there are solutions. These do these, but there are solutions. These do these, but there are solutions. These do not exist in every single church. and not exist in every single church. and not exist in every single church. and we're gonna talk about how to shore them we're gonna talk about how to shore them we're gonna talk about how to shore them up.

up. up. >> Hey, that's one of our values here in >> Hey, that's one of our values here in >> Hey, that's one of our values here in this company, which is when there is a this company, which is when there is a this company, which is when there is a problem to come at it with a solution in problem to come at it with a solution in problem to come at it with a solution in mind. So, it's better than just rattling mind. So, it's better than just rattling mind. So, it's better than just rattling off all of the pains that people are off all of the pains that people are off all of the pains that people are feeling in church comms and say, "Hey, feeling in church comms and say, "Hey, feeling in church comms and say, "Hey, there's a bunch of problems." But in there's a bunch of problems." But in there's a bunch of problems." But in fact, there are certainly some solves fact, there are certainly some solves fact, there are certainly some solves for these. Uh, so you want to get going for these. Uh, so you want to get going for these. Uh, so you want to get going reverse chronological with number seven. reverse chronological with number seven. reverse chronological with number seven. >> Number seven. >> Number seven. >> Number seven. >> All right. This is the lack of >> All right. This is the lack of >> All right. This is the lack of risktaking and defaulting to the same risktaking and defaulting to the same risktaking and defaulting to the same old comfortable and easy thing. old comfortable and easy thing. old comfortable and easy thing. >> Right? So said differently, the we've >> Right? So said differently, the we've >> Right? So said differently, the we've always done it this way syndrome. And always done it this way syndrome. And always done it this way syndrome. And this is pretty typical in smaller this is pretty typical in smaller this is pretty typical in smaller churches where there isn't maybe like a churches where there isn't maybe like a churches where there isn't maybe like a ton of new blood coming in the door. ton of new blood coming in the door. ton of new blood coming in the door. There isn't a ton of novelty in terms of There isn't a ton of novelty in terms of There isn't a ton of novelty in terms of >> events and ministries and perhaps >> events and ministries and perhaps >> events and ministries and perhaps there's some level of lack in terms of there's some level of lack in terms of there's some level of lack in terms of vision from senior leadership. And so vision from senior leadership. And so vision from senior leadership. And so what happens is you just start like what happens is you just start like what happens is you just start like recycling the same things over and over recycling the same things over and over recycling the same things over and over again which then translates to a again which then translates to a again which then translates to a recycling of attitude and mindset and recycling of attitude and mindset and recycling of attitude and mindset and belief for what's possible. belief for what's possible. belief for what's possible. >> One of the most powerful exercises that >> One of the most powerful exercises that >> One of the most powerful exercises that you can do to get rid of this behavior you can do to get rid of this behavior you can do to get rid of this behavior or at least start to like fight against or at least start to like fight against or at least start to like fight against it. Um because you know if you are not it. Um because you know if you are not it. Um because you know if you are not the senior leader perhaps you're like the senior leader perhaps you're like the senior leader perhaps you're like feeling powerless. Um but one of the feeling powerless. Um but one of the feeling powerless. Um but one of the things that you can do is go through an things that you can do is go through an things that you can do is go through an exercise to create audience personas.

exercise to create audience personas. exercise to create audience personas. And this audience uh this exercise is And this audience uh this exercise is And this audience uh this exercise is done with the objective of trying to done with the objective of trying to done with the objective of trying to understand what's a person type that my understand what's a person type that my understand what's a person type that my church wants to reach church wants to reach church wants to reach >> and how would what we're doing as a >> and how would what we're doing as a >> and how would what we're doing as a church perhaps intersect with that type church perhaps intersect with that type church perhaps intersect with that type of person. of person. of person. >> And this can get you out of your own >> And this can get you out of your own >> And this can get you out of your own shoes and into theirs. And so we're not shoes and into theirs. And so we're not shoes and into theirs. And so we're not going to go through the full exercise on going to go through the full exercise on going to go through the full exercise on how to do that. We do that in ProChurch how to do that. We do that in ProChurch how to do that. We do that in ProChurch Certified, but I wanted to give you one Certified, but I wanted to give you one Certified, but I wanted to give you one of the audience personas that we of the audience personas that we of the audience personas that we developed in the logo and branding developed in the logo and branding developed in the logo and branding module from Certified. So, this person module from Certified. So, this person module from Certified. So, this person is called far away Fiona. is called far away Fiona. is called far away Fiona. >> Nice. >> Nice. >> Nice. >> Here's a rule of audience personas. If >> Here's a rule of audience personas. If >> Here's a rule of audience personas. If they're not illiterative, you will fail. they're not illiterative, you will fail. they're not illiterative, you will fail. Okay? Because what happens is you you Okay? Because what happens is you you Okay? Because what happens is you you we'll get through like the full we'll get through like the full we'll get through like the full description of this uh you know description of this uh you know description of this uh you know hypothetical individual here in a hypothetical individual here in a hypothetical individual here in a moment, moment, moment, >> but the shortorthhand will become their >> but the shortorthhand will become their >> but the shortorthhand will become their name. name. name. >> Yes. >> Yes. >> Yes. >> If you use it enough, as you should >> If you use it enough, as you should >> If you use it enough, as you should because it's such a tremendously useful because it's such a tremendously useful because it's such a tremendously useful asset in so many different applications, asset in so many different applications, asset in so many different applications, you'll just say like, "Oh, far away you'll just say like, "Oh, far away you'll just say like, "Oh, far away Fiona." and everyone will know what Fiona." and everyone will know what Fiona." and everyone will know what you're talking about. So far away Fiona you're talking about. So far away Fiona you're talking about. So far away Fiona is described like this. Fiona is in her is described like this. Fiona is in her is described like this. Fiona is in her mid20s. She's in a stable relationship mid20s. She's in a stable relationship mid20s. She's in a stable relationship with a nice guy following a messy with a nice guy following a messy with a nice guy following a messy breakup. They've talked about marriage.

breakup. They've talked about marriage. breakup. They've talked about marriage. Fiona works as an aesthetician, but Fiona works as an aesthetician, but Fiona works as an aesthetician, but sometimes wishes she had followed a path sometimes wishes she had followed a path sometimes wishes she had followed a path into holistic nutrition. She's open to into holistic nutrition. She's open to into holistic nutrition. She's open to spiritual things. Right now, that looks spiritual things. Right now, that looks spiritual things. Right now, that looks like sound bowl therapy and healing like sound bowl therapy and healing like sound bowl therapy and healing crystals. crystals. crystals. >> Of course, it does. >> Of course, it does. >> Of course, it does. >> Christian stuff has always felt a little >> Christian stuff has always felt a little >> Christian stuff has always felt a little bit too dogmatic for her. Fiona needs a bit too dogmatic for her. Fiona needs a bit too dogmatic for her. Fiona needs a communication style that is communication style that is communication style that is compassionate and leaves space for her compassionate and leaves space for her compassionate and leaves space for her questions so she can start to open questions so she can start to open questions so she can start to open herself up to ideas that she's typically herself up to ideas that she's typically herself up to ideas that she's typically been closed off to. One of the easy ways been closed off to. One of the easy ways been closed off to. One of the easy ways to create audience personas is to think to create audience personas is to think to create audience personas is to think about who currently exists in our about who currently exists in our about who currently exists in our church, what type of people, and who do church, what type of people, and who do church, what type of people, and who do we want to reach in church? What type of we want to reach in church? What type of we want to reach in church? What type of people? Typically, four should be good people? Typically, four should be good people? Typically, four should be good enough. They're not all meant to be enough. They're not all meant to be enough. They're not all meant to be people that you're trying to reach. Like people that you're trying to reach. Like people that you're trying to reach. Like one of our audience personas is Kathy one of our audience personas is Kathy one of our audience personas is Kathy Christian. She's like a person that is Christian. She's like a person that is Christian. She's like a person that is like devoted to church and is coming all like devoted to church and is coming all like devoted to church and is coming all the time. the time. the time. >> That's one of the people that our church >> That's one of the people that our church >> That's one of the people that our church in this example is good um and equipped in this example is good um and equipped in this example is good um and equipped to reach. to reach. to reach. >> I like to use real people and real >> I like to use real people and real >> I like to use real people and real details from their lives but not their details from their lives but not their details from their lives but not their actual names. So like if you were actual names. So like if you were actual names. So like if you were listening to that and you're like that listening to that and you're like that listening to that and you're like that was some highly specific stuff. It's was some highly specific stuff. It's was some highly specific stuff. It's because like it's based on a compilation because like it's based on a compilation because like it's based on a compilation of a couple real people that I know in of a couple real people that I know in of a couple real people that I know in my life my life my life >> and I think about like them and okay how >> and I think about like them and okay how >> and I think about like them and okay how how could they get connected to church?

how could they get connected to church? how could they get connected to church? So to our original point of that it's So to our original point of that it's So to our original point of that it's always been done this way syndrome. If always been done this way syndrome. If always been done this way syndrome. If you basically take what you're doing as you basically take what you're doing as you basically take what you're doing as a church and then evaluate it through a church and then evaluate it through a church and then evaluate it through the lens of far away Fiona. the lens of far away Fiona. the lens of far away Fiona. >> That's a good way if you're kind of >> That's a good way if you're kind of >> That's a good way if you're kind of stuck in that cycle of we're just doing stuck in that cycle of we're just doing stuck in that cycle of we're just doing the same things over and over again and the same things over and over again and the same things over and over again and so we're approaching them in the same so we're approaching them in the same so we're approaching them in the same way and now that's entrenched ourselves way and now that's entrenched ourselves way and now that's entrenched ourselves into this like well you know so be it into this like well you know so be it into this like well you know so be it type of mindset. This can break you free type of mindset. This can break you free type of mindset. This can break you free from that. If you're the senior leader from that. If you're the senior leader from that. If you're the senior leader listening to this show today and this is listening to this show today and this is listening to this show today and this is resonating with you, you have the power resonating with you, you have the power resonating with you, you have the power to like be self-aware about that and to like be self-aware about that and to like be self-aware about that and bring this to your team from the top bring this to your team from the top bring this to your team from the top down and say, "Hey, I'm noticing this down and say, "Hey, I'm noticing this down and say, "Hey, I'm noticing this about us. Here's how we're going to get about us. Here's how we're going to get about us. Here's how we're going to get unstuck here." But Brady, if I'm the unstuck here." But Brady, if I'm the unstuck here." But Brady, if I'm the young gun listening to this show today young gun listening to this show today young gun listening to this show today and I feel this painoint and I have the and I feel this painoint and I have the and I feel this painoint and I have the energy to like get us unstuck, how do I energy to like get us unstuck, how do I energy to like get us unstuck, how do I bring this? How do I broach this to our bring this? How do I broach this to our bring this? How do I broach this to our senior leadership? senior leadership? senior leadership? >> Here's what's great about audience >> Here's what's great about audience >> Here's what's great about audience personas. They're just stories. personas. They're just stories. personas. They're just stories. >> This Far Away Fiona description is a >> This Far Away Fiona description is a >> This Far Away Fiona description is a story about a real person, a couple of story about a real person, a couple of story about a real person, a couple of real people. It's a story about a real real people. It's a story about a real real people. It's a story about a real type of person. And so when you present type of person. And so when you present type of person. And so when you present something like this, what often happens something like this, what often happens something like this, what often happens is the senior leader starts thinking is the senior leader starts thinking is the senior leader starts thinking about people in their own life. So the about people in their own life. So the about people in their own life. So the senior leader is like, "Oh, you know senior leader is like, "Oh, you know senior leader is like, "Oh, you know what? Yeah, like when I go to the gym, what? Yeah, like when I go to the gym, what? Yeah, like when I go to the gym, there's always this guy." Or, "You know there's always this guy." Or, "You know there's always this guy." Or, "You know what? When I play, you know, flag what? When I play, you know, flag what? When I play, you know, flag football or I play pickleball, there's football or I play pickleball, there's football or I play pickleball, there's always this one guy on my team." And he always this one guy on my team." And he always this one guy on my team." And he starts thinking about that person. She starts thinking about that person. She starts thinking about that person. She starts thinking about that person. And starts thinking about that person. And starts thinking about that person. And now you can form an audience persona now you can form an audience persona now you can form an audience persona around that. And it's a it's it's the around that. And it's a it's it's the around that. And it's a it's it's the what's so great about storytelling is what's so great about storytelling is what's so great about storytelling is that it's really the only type of that it's really the only type of that it's really the only type of communication that can actually force us

communication that can actually force us communication that can actually force us to change our minds. Not through logic, to change our minds. Not through logic, to change our minds. Not through logic, not through convincing, but through not through convincing, but through not through convincing, but through inspiration. And so if you come and you inspiration. And so if you come and you inspiration. And so if you come and you bring this to the table, if nothing bring this to the table, if nothing bring this to the table, if nothing else, it helps everyone evaluate else, it helps everyone evaluate else, it helps everyone evaluate whatever you're stuck on through a whatever you're stuck on through a whatever you're stuck on through a different lens, which is powerful enough different lens, which is powerful enough different lens, which is powerful enough on its own, but it can also spearhead on its own, but it can also spearhead on its own, but it can also spearhead this type of thinking and storytelling this type of thinking and storytelling this type of thinking and storytelling in the minds of the senior leadership. in the minds of the senior leadership. in the minds of the senior leadership. >> It certainly does appeal to a pastoral >> It certainly does appeal to a pastoral >> It certainly does appeal to a pastoral sense, but does require these personas sense, but does require these personas sense, but does require these personas if you if you dare to craft them and if you if you dare to craft them and if you if you dare to craft them and employ the strategy at your church. It employ the strategy at your church. It employ the strategy at your church. It does require like an acute sense of does require like an acute sense of does require like an acute sense of place. You can't be crafting personas of place. You can't be crafting personas of place. You can't be crafting personas of people who don't belong to your people who don't belong to your people who don't belong to your geographical location. If you're a rural geographical location. If you're a rural geographical location. If you're a rural church like mine, there's a very church like mine, there's a very church like mine, there's a very particular type of person who belongs to particular type of person who belongs to particular type of person who belongs to our church. And honestly, a particular our church. And honestly, a particular our church. And honestly, a particular type of person that might stumble upon type of person that might stumble upon type of person that might stumble upon our church, might might be interested in our church, might might be interested in our church, might might be interested in joining our church compared to an inner joining our church compared to an inner joining our church compared to an inner city church, which is an entirely city church, which is an entirely city church, which is an entirely different um geographical location um different um geographical location um different um geographical location um reaching a totally different type of reaching a totally different type of reaching a totally different type of socioeconomic position. So, it does socioeconomic position. So, it does socioeconomic position. So, it does require like an acute sense of place as require like an acute sense of place as require like an acute sense of place as well. Moving on to number six. Most well. Moving on to number six. Most well. Moving on to number six. Most people care about doing the thing rather people care about doing the thing rather people care about doing the thing rather than being effective at the thing. I than being effective at the thing. I than being effective at the thing. I just wanted to read the first three line just wanted to read the first three line just wanted to read the first three line items in our church comm's policy items in our church comm's policy items in our church comm's policy because it really does help provide because it really does help provide because it really does help provide boundaries to communications and boundaries to communications and boundaries to communications and fulfilling the projects in your church.

fulfilling the projects in your church. fulfilling the projects in your church. The first item is awareness is not The first item is awareness is not The first item is awareness is not interest. And it reads like this. interest. And it reads like this. interest. And it reads like this. Getting to know uh getting people to Getting to know uh getting people to Getting to know uh getting people to know about an event is not the goal. The know about an event is not the goal. The know about an event is not the goal. The goal is to move them toward action. goal is to move them toward action. goal is to move them toward action. Every communication should drive a clear Every communication should drive a clear Every communication should drive a clear next step, not just passive awareness. next step, not just passive awareness. next step, not just passive awareness. Okay, that's number one. Awareness is Okay, that's number one. Awareness is Okay, that's number one. Awareness is not interest. Number two, Sunday is not not interest. Number two, Sunday is not not interest. Number two, Sunday is not your savior. It reads like this. A stage your savior. It reads like this. A stage your savior. It reads like this. A stage announcement won't magically solve low announcement won't magically solve low announcement won't magically solve low attendance or engagement. The belief attendance or engagement. The belief attendance or engagement. The belief that Sunday morning can fix every promo that Sunday morning can fix every promo that Sunday morning can fix every promo will keep our church from building real will keep our church from building real will keep our church from building real solutions. And then finally, number solutions. And then finally, number solutions. And then finally, number three, the more you announce, the less three, the more you announce, the less three, the more you announce, the less they listen. Overloading people with they listen. Overloading people with they listen. Overloading people with information backfires when everything is information backfires when everything is information backfires when everything is emphasized, nothing feels important, and emphasized, nothing feels important, and emphasized, nothing feels important, and response rates go down. To summarize, response rates go down. To summarize, response rates go down. To summarize, awareness is not interest. Number one, awareness is not interest. Number one, awareness is not interest. Number one, Sunday is not your savior. Number two, Sunday is not your savior. Number two, Sunday is not your savior. Number two, and the more you announce, the less they and the more you announce, the less they and the more you announce, the less they listen. Number three, to the complaint listen. Number three, to the complaint listen. Number three, to the complaint from the churchcom's people of the from the churchcom's people of the from the churchcom's people of the world. Most people care about doing the world. Most people care about doing the world. Most people care about doing the thing rather than being effective at the thing rather than being effective at the thing rather than being effective at the thing. When you have policy that is thing. When you have policy that is thing. When you have policy that is installed, installed, installed, >> this problem becomes antithetical to the >> this problem becomes antithetical to the >> this problem becomes antithetical to the policy. And the policy is the anchor.

policy. And the policy is the anchor. policy. And the policy is the anchor. Not your belief church communicator, not Not your belief church communicator, not Not your belief church communicator, not the feelings or opinions of other people the feelings or opinions of other people the feelings or opinions of other people in the church. The policy is the anchor. in the church. The policy is the anchor. in the church. The policy is the anchor. And the policy is the anchor because And the policy is the anchor because And the policy is the anchor because it's been formally installed and because it's been formally installed and because it's been formally installed and because it is itself anchored to the mission of it is itself anchored to the mission of it is itself anchored to the mission of the church, which is the ultimate the church, which is the ultimate the church, which is the ultimate accountability matrix for everything accountability matrix for everything accountability matrix for everything that you do. So if someone that you do. So if someone that you do. So if someone >> something some idea becomes prevalent of >> something some idea becomes prevalent of >> something some idea becomes prevalent of like, well, we just got to check the like, well, we just got to check the like, well, we just got to check the box. Okay. Well, you know, no, our goal box. Okay. Well, you know, no, our goal box. Okay. Well, you know, no, our goal is not even just to like let people know is not even just to like let people know is not even just to like let people know about an event, just check the box. We about an event, just check the box. We about an event, just check the box. We did the announcement. We did it and it did the announcement. We did it and it did the announcement. We did it and it was from stage. We did the announcement. was from stage. We did the announcement. was from stage. We did the announcement. No, that's not the goal. The goal is to No, that's not the goal. The goal is to No, that's not the goal. The goal is to get people to respond. And the more you get people to respond. And the more you get people to respond. And the more you announce, the less they listen. So, we announce, the less they listen. So, we announce, the less they listen. So, we can't just like do endless can't just like do endless can't just like do endless announcements. And Sunday is not your announcements. And Sunday is not your announcements. And Sunday is not your savior. Meaning like we're not just savior. Meaning like we're not just savior. Meaning like we're not just going to get a stage announcement and going to get a stage announcement and going to get a stage announcement and share your details about the event and share your details about the event and share your details about the event and like magically see response rates like like magically see response rates like like magically see response rates like go beyond what we can even hold in a go beyond what we can even hold in a go beyond what we can even hold in a room. And then awareness is not room. And then awareness is not room. And then awareness is not interest. And so like if you can anchor interest. And so like if you can anchor interest. And so like if you can anchor these problems to policy, what we always these problems to policy, what we always these problems to policy, what we always say on the show is that one, now it's say on the show is that one, now it's say on the show is that one, now it's not becoming you versus this other not becoming you versus this other not becoming you versus this other person. And two, and we'll get to this a person. And two, and we'll get to this a person. And two, and we'll get to this a little bit later in one of the other little bit later in one of the other little bit later in one of the other problems, it demonstrates to other problems, it demonstrates to other problems, it demonstrates to other people that you know what you're doing.

people that you know what you're doing. people that you know what you're doing. >> Mhm. >> Mhm. >> Mhm. >> Because >> Because >> Because the unspoken the unspoken the unspoken problem with all of these uh concerns problem with all of these uh concerns problem with all of these uh concerns that people have shared that people have shared that people have shared >> is that they do demonstrate a lack of >> is that they do demonstrate a lack of >> is that they do demonstrate a lack of system policy and infrastructure. And system policy and infrastructure. And system policy and infrastructure. And look, I'm I'm going to speak honest look, I'm I'm going to speak honest look, I'm I'm going to speak honest here, okay? Not holding back. If I was here, okay? Not holding back. If I was here, okay? Not holding back. If I was in a church where it was clear to me in a church where it was clear to me in a church where it was clear to me that the person in charge of comms that the person in charge of comms that the person in charge of comms didn't have any rhyme or reason for why didn't have any rhyme or reason for why didn't have any rhyme or reason for why they were doing things, my confidence in they were doing things, my confidence in they were doing things, my confidence in them would not be high them would not be high them would not be high >> because they don't have a plan. They >> because they don't have a plan. They >> because they don't have a plan. They don't have a vision. They're just like don't have a vision. They're just like don't have a vision. They're just like fulfilling creative projects. And this fulfilling creative projects. And this fulfilling creative projects. And this is what happens when the creative in the is what happens when the creative in the is what happens when the creative in the church gets put in charge of these church gets put in charge of these church gets put in charge of these things. They were put in charge because things. They were put in charge because things. They were put in charge because they're good at Photoshop and suddenly they're good at Photoshop and suddenly they're good at Photoshop and suddenly they're in charge of like figuring out they're in charge of like figuring out they're in charge of like figuring out how to get people to go to events. Like how to get people to go to events. Like how to get people to go to events. Like that's not easy. So, I'm not trying to that's not easy. So, I'm not trying to that's not easy. So, I'm not trying to share this with a lack of compassion, share this with a lack of compassion, share this with a lack of compassion, but simply put to say if you can install but simply put to say if you can install but simply put to say if you can install these things, you'll probably start these things, you'll probably start these things, you'll probably start getting more respect. getting more respect. getting more respect. >> Yeah, that's certainly true. Now, to the >> Yeah, that's certainly true. Now, to the >> Yeah, that's certainly true. Now, to the last problem and our the solution we last problem and our the solution we last problem and our the solution we proposed, there was a sense of like um proposed, there was a sense of like um proposed, there was a sense of like um place and particularity particularity place and particularity particularity place and particularity particularity that was required to kind of craft those that was required to kind of craft those that was required to kind of craft those personas for your church. this this um personas for your church. this this um personas for your church. this this um uh church comps policy. Is this good to uh church comps policy. Is this good to uh church comps policy. Is this good to like do you think it's appropriate to like do you think it's appropriate to like do you think it's appropriate to literally copy and paste this and literally copy and paste this and literally copy and paste this and install this at your church? Do you install this at your church? Do you install this at your church? Do you think that this needs much like think that this needs much like think that this needs much like tailoring to a specific church or is tailoring to a specific church or is tailoring to a specific church or is this one like yeah copy paste install?

this one like yeah copy paste install? this one like yeah copy paste install? >> This is copy and paste. Big church, >> This is copy and paste. Big church, >> This is copy and paste. Big church, small church, medium church. small church, medium church. small church, medium church. >> This is true for all ministries of all >> This is true for all ministries of all >> This is true for all ministries of all sizes. And we often say like the the sizes. And we often say like the the sizes. And we often say like the the type of church that comes to me and is type of church that comes to me and is type of church that comes to me and is ready to install this is the church that ready to install this is the church that ready to install this is the church that like went from like 200 to 600 and like went from like 200 to 600 and like went from like 200 to 600 and they're like, "Praise God, oh my god." they're like, "Praise God, oh my god." they're like, "Praise God, oh my god." Also, Also, Also, >> what are we doing? This is impossible. >> what are we doing? This is impossible. >> what are we doing? This is impossible. They're like, "We everyone's excited, They're like, "We everyone's excited, They're like, "We everyone's excited, but like everything is chaotic and but like everything is chaotic and but like everything is chaotic and disorganized." And then we have to go disorganized." And then we have to go disorganized." And then we have to go through the process of basically like through the process of basically like through the process of basically like building the plane as the trip is in building the plane as the trip is in building the plane as the trip is in motion. So like if you are a smaller motion. So like if you are a smaller motion. So like if you are a smaller church, now is the time to install these church, now is the time to install these church, now is the time to install these things, especially because when you are things, especially because when you are things, especially because when you are a smaller church, everyone's a little a smaller church, everyone's a little a smaller church, everyone's a little bit more intimately familiar with each bit more intimately familiar with each bit more intimately familiar with each other. And so like the potential for other. And so like the potential for other. And so like the potential for interpersonal conflict is even higher interpersonal conflict is even higher interpersonal conflict is even higher because you're all putting your hands in because you're all putting your hands in because you're all putting your hands in the different the different the different >> pots. Yeah, certainly. >> pots. Yeah, certainly. >> pots. Yeah, certainly. >> So go ahead if you're listening, copy >> So go ahead if you're listening, copy >> So go ahead if you're listening, copy and paste that one. Feel completely and paste that one. Feel completely and paste that one. Feel completely free. free. free. >> Go back just like back, you know, 30 >> Go back just like back, you know, 30 >> Go back just like back, you know, 30 seconds, 90 seconds, whatever seconds. seconds, 90 seconds, whatever seconds. seconds, 90 seconds, whatever seconds. Just listen. Just listen. Just listen. >> You know, you can get like auto >> You know, you can get like auto >> You know, you can get like auto transcriptions nowadays from podcast. transcriptions nowadays from podcast. transcriptions nowadays from podcast. You copy and paste. You copy and paste. You copy and paste. >> Yeah. All right, moving on. Number five. >> Yeah. All right, moving on. Number five. >> Yeah. All right, moving on. Number five. We just have too many events to talk We just have too many events to talk We just have too many events to talk about. I recently did an exercise um for about. I recently did an exercise um for about. I recently did an exercise um for ProChurch Certified where we were ProChurch Certified where we were ProChurch Certified where we were creating a threemonth promotional creating a threemonth promotional creating a threemonth promotional calendar for events and I wanted to go calendar for events and I wanted to go calendar for events and I wanted to go like expert level impossible edition. So like expert level impossible edition. So like expert level impossible edition. So I did my church's calendar. So I scraped I did my church's calendar. So I scraped I did my church's calendar. So I scraped my church's calendar.

my church's calendar. my church's calendar. >> A big church. Lots of events. >> A big church. Lots of events. >> A big church. Lots of events. >> 90 days. How many events do you think we >> 90 days. How many events do you think we >> 90 days. How many events do you think we had in 90 days? October, November, had in 90 days? October, November, had in 90 days? October, November, December. December. December. >> So I I know a little bit about your >> So I I know a little bit about your >> So I I know a little bit about your church. I know there's at least one church. I know there's at least one church. I know there's at least one event per day because you're renting out event per day because you're renting out event per day because you're renting out the building. So I'm going to the building. So I'm going to the building. So I'm going to >> This is not including like this is only >> This is not including like this is only >> This is not including like this is only church stuff. Okay. Only church. church stuff. Okay. Only church. church stuff. Okay. Only church. >> This is not like, "Oh, we got pickle >> This is not like, "Oh, we got pickle >> This is not like, "Oh, we got pickle ball rental, you know, just just ball rental, you know, just just ball rental, you know, just just church." church." church." >> Okay. But you still have a high priority >> Okay. But you still have a high priority >> Okay. But you still have a high priority on your on your connect group. So, I'm on your on your connect group. So, I'm on your on your connect group. So, I'm still I'm still going to say at least still I'm still going to say at least still I'm still going to say at least one per day. I'm going to I'm going to one per day. I'm going to I'm going to one per day. I'm going to I'm going to push it to three per day. push it to three per day. push it to three per day. >> Yeah. >> Yeah. >> Yeah. >> So, that's 90* 3. >> So, that's 90* 3. >> So, that's 90* 3. >> 270. >> 270. >> 270. >> About double that. >> About double that. >> About double that. >> Really? >> Really? >> Really? >> It was like 492. And that's with like >> It was like 492. And that's with like >> It was like 492. And that's with like the final week of December. Nothing the final week of December. Nothing the final week of December. Nothing happens, happens, happens, >> right? >> right? >> right? >> So, that's like a handicapped quarter. >> So, that's like a handicapped quarter. >> So, that's like a handicapped quarter. >> 492 events. Now, some of those are >> 492 events. Now, some of those are >> 492 events. Now, some of those are recurring events like, oh, we have recurring events like, oh, we have recurring events like, oh, we have junior youth on Wednesdays, but that's junior youth on Wednesdays, but that's junior youth on Wednesdays, but that's still like a thing that's happening. still like a thing that's happening. still like a thing that's happening. 492. 492. 492. >> That is a lot of events. That's a it's a >> That is a lot of events. That's a it's a >> That is a lot of events. That's a it's a real problem. We have too many events. real problem. We have too many events. real problem. We have too many events. How can you talk about that? How can you talk about that? How can you talk about that? >> I took 492 events and I put them into a >> I took 492 events and I put them into a >> I took 492 events and I put them into a promotional calendar and it's slayed. promotional calendar and it's slayed. promotional calendar and it's slayed. Okay. So, trust me when I say Okay. So, trust me when I say Okay. So, trust me when I say >> for 99.99% of the people listening, I >> for 99.99% of the people listening, I >> for 99.99% of the people listening, I have more events. And so, this is have more events. And so, this is have more events. And so, this is actually not a problem so long as you actually not a problem so long as you actually not a problem so long as you can organize events. The problem can organize events. The problem can organize events. The problem churches run into is they treat all churches run into is they treat all churches run into is they treat all events equally. That is not how this events equally. That is not how this events equally. That is not how this should be done. The running club morning should be done. The running club morning should be done. The running club morning group that meets every other Saturday group that meets every other Saturday group that meets every other Saturday does not warrant the same level of does not warrant the same level of does not warrant the same level of promotion and attention in the church as promotion and attention in the church as promotion and attention in the church as trunk or treat where 5,000 people will trunk or treat where 5,000 people will trunk or treat where 5,000 people will come and like visit the church's campus.

come and like visit the church's campus. come and like visit the church's campus. >> Yes. >> Yes. >> Yes. >> So what we do is we separate our events >> So what we do is we separate our events >> So what we do is we separate our events into five levels. And this is like again into five levels. And this is like again into five levels. And this is like again a full exercise we do in certified a full exercise we do in certified a full exercise we do in certified enrollment is opening again in 2026 enrollment is opening again in 2026 enrollment is opening again in 2026 prochurchcertified.com. prochurchcertified.com. prochurchcertified.com. >> But like let me give you the breakdown >> But like let me give you the breakdown >> But like let me give you the breakdown of the five levels right now. Level one of the five levels right now. Level one of the five levels right now. Level one is any event that applies to 80% or more is any event that applies to 80% or more is any event that applies to 80% or more of the congregation or of the congregation or of the congregation or >> is a bridge event. >> is a bridge event. >> is a bridge event. >> So what would fall under that uh service >> So what would fall under that uh service >> So what would fall under that uh service time change that would apply to time change that would apply to time change that would apply to everyone? VBS, fall festival, Christmas, everyone? VBS, fall festival, Christmas, everyone? VBS, fall festival, Christmas, Easter, level one events. They get the Easter, level one events. They get the Easter, level one events. They get the highest priority communications and the highest priority communications and the highest priority communications and the most churchwide promotion. Makes sense. most churchwide promotion. Makes sense. most churchwide promotion. Makes sense. >> Level two events are core next steps. >> Level two events are core next steps. >> Level two events are core next steps. These are the things that everyone needs These are the things that everyone needs These are the things that everyone needs for disciplehip and church integration. for disciplehip and church integration. for disciplehip and church integration. Doesn't mean everyone's doing them, but Doesn't mean everyone's doing them, but Doesn't mean everyone's doing them, but you like want them to be done. Small you like want them to be done. Small you like want them to be done. Small groups, volunteering, giving, groups, volunteering, giving, groups, volunteering, giving, assimilation class like growth track, assimilation class like growth track, assimilation class like growth track, new visitor connection, baptism, right? new visitor connection, baptism, right? new visitor connection, baptism, right? >> Virtually the same in almost every >> Virtually the same in almost every >> Virtually the same in almost every church. That's level two. Level three is church. That's level two. Level three is church. That's level two. Level three is nextgen. gets its own level because as nextgen. gets its own level because as nextgen. gets its own level because as we've discussed so many times, NextGen we've discussed so many times, NextGen we've discussed so many times, NextGen is unique in church life in how it is unique in church life in how it is unique in church life in how it affects vitality and growth and overall affects vitality and growth and overall affects vitality and growth and overall health. It doesn't not nec it's not health. It doesn't not nec it's not health. It doesn't not nec it's not proportionate to attendance or how many proportionate to attendance or how many proportionate to attendance or how many students, kids or young adults are in students, kids or young adults are in students, kids or young adults are in your ministry. It needs to be treated on your ministry. It needs to be treated on your ministry. It needs to be treated on its own.

its own. its own. >> Growing young Fuller Institute, all the >> Growing young Fuller Institute, all the >> Growing young Fuller Institute, all the research based on that. So good. That's research based on that. So good. That's research based on that. So good. That's what justifies that. Level four what justifies that. Level four what justifies that. Level four >> are individual departments, ministries, >> are individual departments, ministries, >> are individual departments, ministries, and groups. Level five are individual and groups. Level five are individual and groups. Level five are individual events within individual ministries. So events within individual ministries. So events within individual ministries. So level four is like level four is like level four is like >> the running club. That's the small >> the running club. That's the small >> the running club. That's the small group. And then level five is the group. And then level five is the group. And then level five is the Saturday morning meetup that happens Saturday morning meetup that happens Saturday morning meetup that happens every, you know, fourth Saturday at every, you know, fourth Saturday at every, you know, fourth Saturday at Jake's Cafe or whatever. Jake's Cafe or whatever. Jake's Cafe or whatever. >> Once you've separated your events into >> Once you've separated your events into >> Once you've separated your events into these five different levels, these five different levels, these five different levels, >> now you can begin basically deciding, >> now you can begin basically deciding, >> now you can begin basically deciding, okay, if I was a level one event, what okay, if I was a level one event, what okay, if I was a level one event, what type of promotional assets would I type of promotional assets would I type of promotional assets would I deserve? Would I deserve a stage deserve? Would I deserve a stage deserve? Would I deserve a stage announcement? Sure. If I was a level announcement? Sure. If I was a level announcement? Sure. If I was a level five event, Jake's running club. Would I five event, Jake's running club. Would I five event, Jake's running club. Would I deserve a stage announcement? deserve a stage announcement? deserve a stage announcement? >> Probably not. And you can go through and >> Probably not. And you can go through and >> Probably not. And you can go through and figure out what gets what. You cannot figure out what gets what. You cannot figure out what gets what. You cannot hear me. Doesn't matter what size of hear me. Doesn't matter what size of hear me. Doesn't matter what size of church you are. I have been to churches church you are. I have been to churches church you are. I have been to churches of 13 people and they do 13 of 13 people and they do 13 of 13 people and they do 13 announcements and they last 28 minutes. announcements and they last 28 minutes. announcements and they last 28 minutes. Okay? Don't go, "Oh, he's talking about Okay? Don't go, "Oh, he's talking about Okay? Don't go, "Oh, he's talking about big churches here." I'm actually only big churches here." I'm actually only big churches here." I'm actually only talking about small churches. You are talking about small churches. You are talking about small churches. You are the worst offenders. We are the worst the worst offenders. We are the worst the worst offenders. We are the worst offenders. Okay?

offenders. Okay? offenders. Okay? separated them into levels. You cannot separated them into levels. You cannot separated them into levels. You cannot treat them equally. treat them equally. treat them equally. >> And once you've done that, you can now >> And once you've done that, you can now >> And once you've done that, you can now start to build out a promo calendar start to build out a promo calendar start to build out a promo calendar because you can say, "Okay, we're going because you can say, "Okay, we're going because you can say, "Okay, we're going to slot in all the level one events." to slot in all the level one events." to slot in all the level one events." Look, we have a limit on how many emails Look, we have a limit on how many emails Look, we have a limit on how many emails we're willing to send a week. You do. we're willing to send a week. You do. we're willing to send a week. You do. How many emails? You probably don't have How many emails? You probably don't have How many emails? You probably don't have a number that you've said out loud. a number that you've said out loud. a number that you've said out loud. >> Exactly. >> Exactly. >> Exactly. >> Do you send 100? It's fewer. Okay. Is it >> Do you send 100? It's fewer. Okay. Is it >> Do you send 100? It's fewer. Okay. Is it Is it two? Is it more? Like, it's Is it two? Is it more? Like, it's Is it two? Is it more? Like, it's probably a range. Okay. So, based on probably a range. Okay. So, based on probably a range. Okay. So, based on just natural organic email sending, you just natural organic email sending, you just natural organic email sending, you probably say we we will send up to three probably say we we will send up to three probably say we we will send up to three emails a week on a normal week. two. emails a week on a normal week. two. emails a week on a normal week. two. Okay, great. You got two email slots a Okay, great. You got two email slots a Okay, great. You got two email slots a week. week. week. >> What level? What level of event >> What level? What level of event >> What level? What level of event deserves? Okay, well, if all events and deserves? Okay, well, if all events and deserves? Okay, well, if all events and let's say you did treat it equally. let's say you did treat it equally. let's say you did treat it equally. Let's say you did. Okay, you don't Let's say you did. Okay, you don't Let's say you did. Okay, you don't listen to anything I say. listen to anything I say. listen to anything I say. >> If nothing else, it would make sense to >> If nothing else, it would make sense to >> If nothing else, it would make sense to start with level one. start with level one. start with level one. >> Okay, so you say, "These are all of our >> Okay, so you say, "These are all of our >> Okay, so you say, "These are all of our different promotional slots in our different promotional slots in our different promotional slots in our church." Okay, we have two emails. Well, church." Okay, we have two emails. Well, church." Okay, we have two emails. Well, we have two level one events this week we have two level one events this week we have two level one events this week that we have to talk about. GREAT. YOUR that we have to talk about. GREAT. YOUR that we have to talk about. GREAT. YOUR EMAILS ARE GONE. EMAILS ARE GONE. EMAILS ARE GONE. >> MHM. >> MHM. >> MHM. >> SO, now you have to find other ways to >> SO, now you have to find other ways to >> SO, now you have to find other ways to promote. And when you set up this promote. And when you set up this promote. And when you set up this infrastructure and when you set up this infrastructure and when you set up this infrastructure and when you set up this system, one, you get the respect because system, one, you get the respect because system, one, you get the respect because you have a system that people you have a system that people you have a system that people understand, okay, there's rhyme and understand, okay, there's rhyme and understand, okay, there's rhyme and reason to this. It's anchored to reason to this. It's anchored to reason to this. It's anchored to mission. And two, you are not pulling mission. And two, you are not pulling mission. And two, you are not pulling your hair out and going crazy because your hair out and going crazy because your hair out and going crazy because you have 492 events and you think that you have 492 events and you think that you have 492 events and you think that you need they all need a stage you need they all need a stage you need they all need a stage announcement.

announcement. announcement. >> Yeah. And you can see how all of these >> Yeah. And you can see how all of these >> Yeah. And you can see how all of these problems are are kind of interconnected problems are are kind of interconnected problems are are kind of interconnected in the sense that without a formal in the sense that without a formal in the sense that without a formal policy, the the execution really does policy, the the execution really does policy, the the execution really does fall apart and the result is often fall apart and the result is often fall apart and the result is often interpersonal conflict. Right? If you interpersonal conflict. Right? If you interpersonal conflict. Right? If you don't have a policy for why Jake's don't have a policy for why Jake's don't have a policy for why Jake's running club doesn't get a stage running club doesn't get a stage running club doesn't get a stage announcement, well, Jake, the organizer announcement, well, Jake, the organizer announcement, well, Jake, the organizer of the running club, like he's going to of the running club, like he's going to of the running club, like he's going to feel slighted. But when But he does know feel slighted. But when But he does know feel slighted. But when But he does know even though he loves his running club even though he loves his running club even though he loves his running club more than he loves the Lord, he does more than he loves the Lord, he does more than he loves the Lord, he does know that it's not it doesn't deserve know that it's not it doesn't deserve know that it's not it doesn't deserve the same priority as advertising for the same priority as advertising for the same priority as advertising for Christmas. Like he would not disagree Christmas. Like he would not disagree Christmas. Like he would not disagree with that. So when you all acknowledge with that. So when you all acknowledge with that. So when you all acknowledge the thing that we all believe which is the thing that we all believe which is the thing that we all believe which is some events get deserve more priority some events get deserve more priority some events get deserve more priority than others when you put that in a than others when you put that in a than others when you put that in a policy in a in a five tiered chart if policy in a in a five tiered chart if policy in a in a five tiered chart if you care to follow kind of our framework you care to follow kind of our framework you care to follow kind of our framework here then you can at least visualize it here then you can at least visualize it here then you can at least visualize it and then Jake and everyone else has to and then Jake and everyone else has to and then Jake and everyone else has to submit to the policy and there's very submit to the policy and there's very submit to the policy and there's very little to argue about it's like yeah little to argue about it's like yeah little to argue about it's like yeah okay I love running and I love my run okay I love running and I love my run okay I love running and I love my run club and I'm allowed to run it but I we club and I'm allowed to run it but I we club and I'm allowed to run it but I we all agree here that it just it doesn't all agree here that it just it doesn't all agree here that it just it doesn't deserve the same priority. priority as deserve the same priority. priority as deserve the same priority. priority as Christmas or trunk or treat or insert Christmas or trunk or treat or insert Christmas or trunk or treat or insert other level one or two thing. And so other level one or two thing. And so other level one or two thing. And so then he doesn't get disappointed when then he doesn't get disappointed when then he doesn't get disappointed when the answer first stage announcement is the answer first stage announcement is the answer first stage announcement is no because he understands that there is no because he understands that there is no because he understands that there is a yes somewhere else. No, you can't have a yes somewhere else. No, you can't have a yes somewhere else. No, you can't have this. You can't. We're not emailing the this. You can't. We're not emailing the this. You can't. We're not emailing the church about your running club on church about your running club on church about your running club on Tuesday, but we will Tuesday, but we will Tuesday, but we will >> make the church aware of it in these >> make the church aware of it in these >> make the church aware of it in these other ways. So, he gets to he gets to other ways. So, he gets to he gets to other ways. So, he gets to he gets to feel seen and heard and people the feel seen and heard and people the feel seen and heard and people the people who want to hear about the people who want to hear about the people who want to hear about the running club, the people who want to running club, the people who want to running club, the people who want to feel uh informed about the running club,

feel uh informed about the running club, feel uh informed about the running club, they're going to get their they're going to get their they're going to get their communication. It's just not going to communication. It's just not going to communication. It's just not going to come from stage. come from stage. come from stage. >> Yeah. And and in certified, we have >> Yeah. And and in certified, we have >> Yeah. And and in certified, we have playbooks for every single level of playbooks for every single level of playbooks for every single level of event. So, like I literally hand you in event. So, like I literally hand you in event. So, like I literally hand you in a download the level four and five a download the level four and five a download the level four and five playbook for promoting these events. And playbook for promoting these events. And playbook for promoting these events. And you can take that to Jake and be, okay, you can take that to Jake and be, okay, you can take that to Jake and be, okay, here's what you are allowed. Here's how here's what you are allowed. Here's how here's what you are allowed. Here's how you can promote this. And there are ways you can promote this. And there are ways you can promote this. And there are ways of doing churchwide promotion for these of doing churchwide promotion for these of doing churchwide promotion for these events. You just have to understand like events. You just have to understand like events. You just have to understand like the correct channels and how to do it the correct channels and how to do it the correct channels and how to do it properly. And then what's great is that properly. And then what's great is that properly. And then what's great is that you treat Jake equally to how you treat you treat Jake equally to how you treat you treat Jake equally to how you treat the movie, you know, the cinnaphile the movie, you know, the cinnaphile the movie, you know, the cinnaphile small group, whatever, the ballroom small group, whatever, the ballroom small group, whatever, the ballroom dancing small group, the Portuguese dancing small group, the Portuguese dancing small group, the Portuguese Bible study ball small group. They're Bible study ball small group. They're Bible study ball small group. They're all treated the same. And so like, you all treated the same. And so like, you all treated the same. And so like, you know, know, know, >> Jim, who runs the cinnaphile group, is >> Jim, who runs the cinnaphile group, is >> Jim, who runs the cinnaphile group, is not being like favored more because it not being like favored more because it not being like favored more because it just so happens that the comm's director just so happens that the comm's director just so happens that the comm's director is part of the caphile group, is part of the caphile group, is part of the caphile group, >> right? Everyone's being treated equally >> right? Everyone's being treated equally >> right? Everyone's being treated equally and you give them resource like, "Okay, and you give them resource like, "Okay, and you give them resource like, "Okay, so here's how I need to do this. Great. so here's how I need to do this. Great. so here's how I need to do this. Great. I can operate within this workflow." I can operate within this workflow." I can operate within this workflow." >> Yeah. You listen to us long enough, your >> Yeah. You listen to us long enough, your >> Yeah. You listen to us long enough, your pastor is certainly going to throw Jake pastor is certainly going to throw Jake pastor is certainly going to throw Jake a sprinkle promo when he's talking about a sprinkle promo when he's talking about a sprinkle promo when he's talking about running the race in his sermon. running the race in his sermon. running the race in his sermon. >> There you go. That's organic. That's >> There you go. That's organic. That's >> There you go. That's organic. That's natural.

natural. natural. >> Jake is going to be seen and heard. He's >> Jake is going to be seen and heard. He's >> Jake is going to be seen and heard. He's all right. all right. all right. >> All right, moving on. Uh, that was too >> All right, moving on. Uh, that was too >> All right, moving on. Uh, that was too many events. Number four, pastor or many events. Number four, pastor or many events. Number four, pastor or staff um does not understand how long staff um does not understand how long staff um does not understand how long this stuff takes. this stuff takes. this stuff takes. >> This has such an easy solution. You just >> This has such an easy solution. You just >> This has such an easy solution. You just need to establish expectations need to establish expectations need to establish expectations for deliverables. So, you're saying on for deliverables. So, you're saying on for deliverables. So, you're saying on Saturday night when pastor emails and Saturday night when pastor emails and Saturday night when pastor emails and says, "Hey, uh, we're I the sermon I says, "Hey, uh, we're I the sermon I says, "Hey, uh, we're I the sermon I told you I was going to preach, the told you I was going to preach, the told you I was going to preach, the spirit came upon me. I have been swayed spirit came upon me. I have been swayed spirit came upon me. I have been swayed in a different direction. I need an in a different direction. I need an in a different direction. I need an entirely new, uh, video intro stinger entirely new, uh, video intro stinger entirely new, uh, video intro stinger for tomorrow morning." You're saying for tomorrow morning." You're saying for tomorrow morning." You're saying that doesn't quite fit to the policy. We'll we'll we'll get later to actual We'll we'll we'll get later to actual verbiage and language to use for this verbiage and language to use for this verbiage and language to use for this type of thing. type of thing. type of thing. >> I I am empathetic to senior leaders. >> I I am empathetic to senior leaders. >> I I am empathetic to senior leaders. >> I no I am not empathetic to senior >> I no I am not empathetic to senior >> I no I am not empathetic to senior leaders. I am empathetic to the people leaders. I am empathetic to the people leaders. I am empathetic to the people listening who serve senior leaders who listening who serve senior leaders who listening who serve senior leaders who chronically do this. Chronic disregard chronically do this. Chronic disregard chronically do this. Chronic disregard for people is is not is not great. And for people is is not is not great. And for people is is not is not great. And we talked about this on I think it was we talked about this on I think it was we talked about this on I think it was last week's episode.

last week's episode. last week's episode. >> Yeah. >> Yeah. >> Yeah. >> Right. We talked about emotional >> Right. We talked about emotional >> Right. We talked about emotional instability in leaders might have been a instability in leaders might have been a instability in leaders might have been a couple of weeks ago and how that gets couple of weeks ago and how that gets couple of weeks ago and how that gets expressed. Sometimes it's just like expressed. Sometimes it's just like expressed. Sometimes it's just like moody people who like you know come in moody people who like you know come in moody people who like you know come in and they're just like in a bad mood like and they're just like in a bad mood like and they're just like in a bad mood like your past week I don't know we're your past week I don't know we're your past week I don't know we're getting a good good day or a bad day. getting a good good day or a bad day. getting a good good day or a bad day. Other times emotional instability is Other times emotional instability is Other times emotional instability is expressed as disorganization expressed as disorganization expressed as disorganization >> and like it can lead to this type of >> and like it can lead to this type of >> and like it can lead to this type of thing. thing. thing. When you have timelines in place, if When you have timelines in place, if When you have timelines in place, if nothing else, your senior leader will nothing else, your senior leader will nothing else, your senior leader will understand what they're asking of you, understand what they're asking of you, understand what they're asking of you, >> right? >> right? >> right? >> The heart of the concern >> The heart of the concern >> The heart of the concern is here saying like people don't is here saying like people don't is here saying like people don't understand. They don't know what goes understand. They don't know what goes understand. They don't know what goes into it. Okay? Like, have you into it. Okay? Like, have you into it. Okay? Like, have you established timelines so that they're established timelines so that they're established timelines so that they're aware? Most people aren't creative. Most aware? Most people aren't creative. Most aware? Most people aren't creative. Most people are just like, "Oh, AI makes a people are just like, "Oh, AI makes a people are just like, "Oh, AI makes a graphic now. It's like 30 seconds, you graphic now. It's like 30 seconds, you graphic now. It's like 30 seconds, you know, 3 seconds." Like even an email, it know, 3 seconds." Like even an email, it know, 3 seconds." Like even an email, it takes like you and I both write takes like you and I both write takes like you and I both write regularly write emails like this. It regularly write emails like this. It regularly write emails like this. It takes it could take an hour to to really takes it could take an hour to to really takes it could take an hour to to really write a well-crafted email that's write a well-crafted email that's write a well-crafted email that's leading to an important next step. It leading to an important next step. It leading to an important next step. It doesn't just take 5 minutes to fire off doesn't just take 5 minutes to fire off doesn't just take 5 minutes to fire off an email. And so you're right, but just an email. And so you're right, but just an email. And so you're right, but just by setting expectations to say like, by setting expectations to say like, by setting expectations to say like, hey, actually, you may assume that it hey, actually, you may assume that it hey, actually, you may assume that it takes me 5 minutes to fire off an email, takes me 5 minutes to fire off an email, takes me 5 minutes to fire off an email, but it actually takes this long for but it actually takes this long for but it actually takes this long for these reasons. that helps um set and in these reasons. that helps um set and in these reasons. that helps um set and in many cases reframe um the expectations many cases reframe um the expectations many cases reframe um the expectations of of you as a communications director of of you as a communications director of of you as a communications director or whoever you are that's responsible or whoever you are that's responsible or whoever you are that's responsible for communications whether it's emailing for communications whether it's emailing for communications whether it's emailing or like you said graphic design video or like you said graphic design video or like you said graphic design video creation whatever it is creation whatever it is creation whatever it is >> we are providing in the description of >> we are providing in the description of >> we are providing in the description of this episode on YouTube and in your this episode on YouTube and in your this episode on YouTube and in your podcast player a download from ProChurch

podcast player a download from ProChurch podcast player a download from ProChurch certified you just giving the whole certified you just giving the whole certified you just giving the whole program away for free today or program away for free today or program away for free today or >> I mean this download has two project request this download has two project request timelines from two different real timelines from two different real timelines from two different real churches that you can look at as an churches that you can look at as an churches that you can look at as an example to see like what are other example to see like what are other example to see like what are other churches kind of setting for churches kind of setting for churches kind of setting for expectations here. As an example, church expectations here. As an example, church expectations here. As an example, church number one graphics sermon series number one graphics sermon series number one graphics sermon series pre-show slide lower slides 4 to 6 pre-show slide lower slides 4 to 6 pre-show slide lower slides 4 to 6 hours. No, four to 6 weeks is their like hours. No, four to 6 weeks is their like hours. No, four to 6 weeks is their like turnaround time for them. turnaround time for them. turnaround time for them. >> The other church graphic design minimum >> The other church graphic design minimum >> The other church graphic design minimum of 3 weeks before delivery date. of 3 weeks before delivery date. of 3 weeks before delivery date. That's a little different than night That's a little different than night That's a little different than night before. before. before. >> That that's what real churches are >> That that's what real churches are >> That that's what real churches are installing because they care about their installing because they care about their installing because they care about their creatives. They care about organization creatives. They care about organization creatives. They care about organization and they care about every single and they care about every single and they care about every single promotional need being served. promotional need being served. promotional need being served. >> And that's not possible when you don't >> And that's not possible when you don't >> And that's not possible when you don't have expectations and when people just have expectations and when people just have expectations and when people just demand things willy-nilly. You just demand things willy-nilly. You just demand things willy-nilly. You just wouldn't do that in a lot of other wouldn't do that in a lot of other wouldn't do that in a lot of other ministries, ministries, ministries, >> right? >> right? >> right? >> Or workplaces.

>> Or workplaces. >> Or workplaces. >> Again, why I want to put the >> Again, why I want to put the >> Again, why I want to put the responsibility on the people listening. responsibility on the people listening. responsibility on the people listening. Why? Because responsibility when it's Why? Because responsibility when it's Why? Because responsibility when it's put on you means that you have autonomy. put on you means that you have autonomy. put on you means that you have autonomy. You have agency in this situation. Have You have agency in this situation. Have You have agency in this situation. Have you established systems, scaffolding, you established systems, scaffolding, you established systems, scaffolding, infrastructure? No. Well, then no wonder infrastructure? No. Well, then no wonder infrastructure? No. Well, then no wonder you're being treated like crap. you're being treated like crap. you're being treated like crap. >> Mhm. Yeah, that's certainly true. >> Mhm. Yeah, that's certainly true. >> Mhm. Yeah, that's certainly true. >> I'm being mean today. I didn't I didn't >> I'm being mean today. I didn't I didn't >> I'm being mean today. I didn't I didn't anticipate this. anticipate this. anticipate this. >> Want to move to the top three? >> Want to move to the top three? >> Want to move to the top three? >> Hopefully not any meaner than we've been >> Hopefully not any meaner than we've been >> Hopefully not any meaner than we've been so far. so far. so far. >> All right, top three. People complain >> All right, top three. People complain >> All right, top three. People complain that there isn't enough info and they that there isn't enough info and they that there isn't enough info and they complain when there's too much. complain when there's too much. complain when there's too much. >> So the >> So the >> So the >> So you just can't win. I try. >> So you just can't win. I try. >> So you just can't win. I try. >> Yeah. So, this comes down to are you an >> Yeah. So, this comes down to are you an >> Yeah. So, this comes down to are you an inspiration church or are you an inspiration church or are you an inspiration church or are you an information church? Here's what we say information church? Here's what we say information church? Here's what we say about inspiration over information. about inspiration over information. about inspiration over information. Facts and details don't move people. Facts and details don't move people. Facts and details don't move people. Stories do. We use storytelling to Stories do. We use storytelling to Stories do. We use storytelling to inspire next steps instead of drowning inspire next steps instead of drowning inspire next steps instead of drowning people in data. The heart of this people in data. The heart of this people in data. The heart of this complaint is what people complain there complaint is what people complain there complaint is what people complain there isn't enough info and they complain when isn't enough info and they complain when isn't enough info and they complain when there's too much. That is the symptom of there's too much. That is the symptom of there's too much. That is the symptom of an information church an information church an information church >> where >> where >> where >> they share things by listing out >> they share things by listing out >> they share things by listing out information and details and information and details and information and details and >> people will not absorb any of that data >> people will not absorb any of that data >> people will not absorb any of that data >> and so then they get upset >> and so then they get upset >> and so then they get upset or annoyed when they have to sit through or annoyed when they have to sit through or annoyed when they have to sit through announcements through all information announcements through all information announcements through all information >> ironically not absorbing the thing that >> ironically not absorbing the thing that >> ironically not absorbing the thing that they claim they want.

they claim they want. they claim they want. >> Right? The fix here, and we've seen this >> Right? The fix here, and we've seen this >> Right? The fix here, and we've seen this work in so many churches, is to move work in so many churches, is to move work in so many churches, is to move from an inspiration uh information from an inspiration uh information from an inspiration uh information church to an inspiration church where church to an inspiration church where church to an inspiration church where you give the people in your congregation you give the people in your congregation you give the people in your congregation the agency to get the information they the agency to get the information they the agency to get the information they need when they need it and you just need when they need it and you just need when they need it and you just focus on telling stories and inspiring focus on telling stories and inspiring focus on telling stories and inspiring them. Why? Goes back to the earlier them. Why? Goes back to the earlier them. Why? Goes back to the earlier policy item. Awareness is not interest. policy item. Awareness is not interest. policy item. Awareness is not interest. So even if you did have a congregation, So even if you did have a congregation, So even if you did have a congregation, let's hypothetically talk about this. let's hypothetically talk about this. let's hypothetically talk about this. They're just all robots and they They're just all robots and they They're just all robots and they perfectly retain information. They never perfectly retain information. They never perfectly retain information. They never forget it. that still wouldn't drive forget it. that still wouldn't drive forget it. that still wouldn't drive them towards next steps. them towards next steps. them towards next steps. >> That's right. >> That's right. >> That's right. >> If I tell you about a movie, there's a >> If I tell you about a movie, there's a >> If I tell you about a movie, there's a movie. This is its name. movie. This is its name. movie. This is its name. >> I'm so glad you brought this up. I was >> I'm so glad you brought this up. I was >> I'm so glad you brought this up. I was just going to say we've used this just going to say we've used this just going to say we've used this analogy for a decade and and it's analogy for a decade and and it's analogy for a decade and and it's because it's it's the best analogy. because it's it's the best analogy. because it's it's the best analogy. There's no way to get away from this, There's no way to get away from this, There's no way to get away from this, but like when when a when a when a but like when when a when a when a but like when when a when a when a theater or a production house wants you theater or a production house wants you theater or a production house wants you to go see their movie, they're showing to go see their movie, they're showing to go see their movie, they're showing you a trailer and ending the trailer by you a trailer and ending the trailer by you a trailer and ending the trailer by saying in theaters soon. saying in theaters soon. saying in theaters soon. >> I'm going to tell you about this movie. >> I'm going to tell you about this movie. >> I'm going to tell you about this movie. It's called The Heart of Imagination. It's called The Heart of Imagination. It's called The Heart of Imagination. It's playing on Tuesday night at 7, at It's playing on Tuesday night at 7, at It's playing on Tuesday night at 7, at 9:30, and at 11:10. The movie is 2 hours 9:30, and at 11:10. The movie is 2 hours 9:30, and at 11:10. The movie is 2 hours and 11 minutes in runtime. Okay. And and 11 minutes in runtime. Okay. And and 11 minutes in runtime. Okay. And it's starring Jack Quaid.

it's starring Jack Quaid. it's starring Jack Quaid. >> You want to go? >> You want to go? >> You want to go? >> I don't feel inspired to go at all. In >> I don't feel inspired to go at all. In >> I don't feel inspired to go at all. In fact, I tuned out while you were saying fact, I tuned out while you were saying fact, I tuned out while you were saying that until you said Jack Quaid, and I that until you said Jack Quaid, and I that until you said Jack Quaid, and I thought, who's Jack Quaid? thought, who's Jack Quaid? thought, who's Jack Quaid? >> Well, that just shows how out of touch >> Well, that just shows how out of touch >> Well, that just shows how out of touch you are. I think that's a real actor. I you are. I think that's a real actor. I you are. I think that's a real actor. I think it's Dennis Quaid's son. think it's Dennis Quaid's son. think it's Dennis Quaid's son. >> Okay. >> Okay. >> Okay. >> You know Dennis Quaid? Yeah. Okay. Um, >> You know Dennis Quaid? Yeah. Okay. Um, >> You know Dennis Quaid? Yeah. Okay. Um, what would that movie do? First of all, what would that movie do? First of all, what would that movie do? First of all, not a real movie. Invented it right now. not a real movie. Invented it right now. not a real movie. Invented it right now. If that movie existed, they would make a If that movie existed, they would make a If that movie existed, they would make a trailer cutting together the most trailer cutting together the most trailer cutting together the most exciting parts and at the end would be exciting parts and at the end would be exciting parts and at the end would be like, you know, coming soon or find like, you know, coming soon or find like, you know, coming soon or find Showtimes online. And then if you were Showtimes online. And then if you were Showtimes online. And then if you were inspired, you would then find the inspired, you would then find the inspired, you would then find the Showtimes Showtimes Showtimes >> because I know how. I know how to go to >> because I know how. I know how to go to >> because I know how. I know how to go to cinnoflex.com. cinnoflex.com. cinnoflex.com. >> And guess what? The people in your >> And guess what? The people in your >> And guess what? The people in your church do that when they go to movies. church do that when they go to movies. church do that when they go to movies. They are competent humans and they can They are competent humans and they can They are competent humans and they can track down show times. You might say, track down show times. You might say, track down show times. You might say, "Well, my church is old." Yeah. Have "Well, my church is old." Yeah. Have "Well, my church is old." Yeah. Have they ever been to a movie? They can go they ever been to a movie? They can go they ever been to a movie? They can go into the newspaper. They can track it. into the newspaper. They can track it. into the newspaper. They can track it. They are competent humans. So you then They are competent humans. So you then They are competent humans. So you then just need to create the destination. And just need to create the destination. And just need to create the destination. And this is why the central hub website is this is why the central hub website is this is why the central hub website is so critical and so crucial. You need to so critical and so crucial. You need to so critical and so crucial. You need to have that singular next step every have that singular next step every have that singular next step every single time. I know in our country we single time. I know in our country we single time. I know in our country we have cinniplex. I know to go to have cinniplex. I know to go to have cinniplex. I know to go to cinniplex.com because that's always cinniplex.com because that's always cinniplex.com because that's always where they have the show times. Does where they have the show times. Does where they have the show times. Does your church know to go to your website?

your church know to go to your website? your church know to go to your website? Is your website properly resourced? Go Is your website properly resourced? Go Is your website properly resourced? Go watch on YouTube the church website watch on YouTube the church website watch on YouTube the church website masterclass on the Brady Sheer channel. masterclass on the Brady Sheer channel. masterclass on the Brady Sheer channel. Build your website. Go to nucleus.urch. Build your website. Go to nucleus.urch. Build your website. Go to nucleus.urch. Get a free website makeover. We'll build Get a free website makeover. We'll build Get a free website makeover. We'll build the whole thing for you. You'll have a the whole thing for you. You'll have a the whole thing for you. You'll have a central hub website. point people there central hub website. point people there central hub website. point people there every single time. every single time. every single time. >> You will not have this problem anymore. >> You will not have this problem anymore. >> You will not have this problem anymore. It will take six months and you have to It will take six months and you have to It will take six months and you have to stick to it. You have to follow the stick to it. You have to follow the stick to it. You have to follow the process. Okay? This is like fitness and process. Okay? This is like fitness and process. Okay? This is like fitness and nutrition. You can't just have one great nutrition. You can't just have one great nutrition. You can't just have one great workout, eat Taco Bell in bed, Brady, workout, eat Taco Bell in bed, Brady, workout, eat Taco Bell in bed, Brady, and then think it's all going to be and then think it's all going to be and then think it's all going to be okay. I'm talking to you. Me. okay. I'm talking to you. Me. okay. I'm talking to you. Me. >> Who are you really upset with today? >> Who are you really upset with today? >> Who are you really upset with today? >> YOU KNOW WHAT THAT WOW. THERAPY HOUR. >> YOU KNOW WHAT THAT WOW. THERAPY HOUR. >> YOU KNOW WHAT THAT WOW. THERAPY HOUR. CRAZY. All right, moving on. Uh the CRAZY. All right, moving on. Uh the CRAZY. All right, moving on. Uh the second most um written in complaint from second most um written in complaint from second most um written in complaint from churchcoms people is this. people who churchcoms people is this. people who churchcoms people is this. people who are not in comms thinking that they know are not in comms thinking that they know are not in comms thinking that they know best. best. best. >> The reality is that there are always >> The reality is that there are always >> The reality is that there are always going to be people in church that suck going to be people in church that suck going to be people in church that suck because there are people that suck. because there are people that suck. because there are people that suck. >> Yeah. >> Yeah. >> Yeah. >> And there will always be that prototype. >> And there will always be that prototype. >> And there will always be that prototype. Maybe they're one of your audience Maybe they're one of your audience Maybe they're one of your audience personas. One that prototype who just personas. One that prototype who just personas. One that prototype who just can point out the problems and be like can point out the problems and be like can point out the problems and be like insinuate imply that they could do insinuate imply that they could do insinuate imply that they could do things better and they're a know-it-all things better and they're a know-it-all things better and they're a know-it-all and you know in your heart of hearts and you know in your heart of hearts and you know in your heart of hearts that they have no idea what they're that they have no idea what they're that they have no idea what they're talking about.

talking about. talking about. >> That is true irrespective of anything >> That is true irrespective of anything >> That is true irrespective of anything that you do. But this problem gets that you do. But this problem gets that you do. But this problem gets exaggerated as we've discussed already exaggerated as we've discussed already exaggerated as we've discussed already >> when you don't have any systems in >> when you don't have any systems in >> when you don't have any systems in place. Yeah. Because downstream of that place. Yeah. Because downstream of that place. Yeah. Because downstream of that is a lack of confidence in you. The is a lack of confidence in you. The is a lack of confidence in you. The informality of the comm's role is at the informality of the comm's role is at the informality of the comm's role is at the heart of this issue because who gets put heart of this issue because who gets put heart of this issue because who gets put in charge of comms? Usually someone in charge of comms? Usually someone in charge of comms? Usually someone who's like good at creative, right? who's like good at creative, right? who's like good at creative, right? >> And they don't really know what they're >> And they don't really know what they're >> And they don't really know what they're doing. And I I have compassion for that. doing. And I I have compassion for that. doing. And I I have compassion for that. That was me when I was first in this That was me when I was first in this That was me when I was first in this role. The thing about comms is that role. The thing about comms is that role. The thing about comms is that unlike unlike unlike being the video editor, it has such more being the video editor, it has such more being the video editor, it has such more farreaching consequences than like did farreaching consequences than like did farreaching consequences than like did your graphic look good or not, right? your graphic look good or not, right? your graphic look good or not, right? >> Because comms is essentially like are >> Because comms is essentially like are >> Because comms is essentially like are people getting involved in the life of people getting involved in the life of people getting involved in the life of this church? Is disciplehip taking this church? Is disciplehip taking this church? Is disciplehip taking place? Because if you can't inspire place? Because if you can't inspire place? Because if you can't inspire people to like give and volunteer and people to like give and volunteer and people to like give and volunteer and get baptized and serve, get baptized and serve, get baptized and serve, >> then you're not >> then you're not >> then you're not >> building a church of active >> building a church of active >> building a church of active participants. You just have a p a church participants. You just have a p a church participants. You just have a p a church of passive spectators. And guess what? of passive spectators. And guess what? of passive spectators. And guess what? They only come on average two out of They only come on average two out of They only come on average two out of five Sundays. So they're barely even five Sundays. So they're barely even five Sundays. So they're barely even coming to church every other week.

coming to church every other week. coming to church every other week. They're not. And so comms is like, "Wow, They're not. And so comms is like, "Wow, They're not. And so comms is like, "Wow, we really need this to work because if we really need this to work because if we really need this to work because if we can inspire people to action, we can we can inspire people to action, we can we can inspire people to action, we can transform the entire landscape of this transform the entire landscape of this transform the entire landscape of this church." church." church." >> Yeah. >> Yeah. >> Yeah. >> And yet the person in charge is me at 21 >> And yet the person in charge is me at 21 >> And yet the person in charge is me at 21 being like, "Uh um I downloaded a being like, "Uh um I downloaded a being like, "Uh um I downloaded a Photoshop template." Like that was me, Photoshop template." Like that was me, Photoshop template." Like that was me, you know, 15 years ago. And this you know, 15 years ago. And this you know, 15 years ago. And this informality, what does it do? It creates informality, what does it do? It creates informality, what does it do? It creates this byproduct of people trying to tell this byproduct of people trying to tell this byproduct of people trying to tell you what to do because they can tell, you what to do because they can tell, you what to do because they can tell, you know what, this is not a confident you know what, this is not a confident you know what, this is not a confident department right now. You install all department right now. You install all department right now. You install all these systems and as we'll get to in a these systems and as we'll get to in a these systems and as we'll get to in a moment, you enforce them and you will at moment, you enforce them and you will at moment, you enforce them and you will at very least basically prove to people very least basically prove to people very least basically prove to people that you know what, this is how I do that you know what, this is how I do that you know what, this is how I do things. You may disagree with how things. You may disagree with how things. You may disagree with how they're done, but you can't look at how they're done, but you can't look at how they're done, but you can't look at how I'm doing them and be like, they don't I'm doing them and be like, they don't I'm doing them and be like, they don't have a plan. Mhm. have a plan. Mhm. have a plan. Mhm. >> And now we can talk about like if you >> And now we can talk about like if you >> And now we can talk about like if you like the plan, if you don't like the like the plan, if you don't like the like the plan, if you don't like the plan, which is very different from like plan, which is very different from like plan, which is very different from like when you look at someone, you're like, when you look at someone, you're like, when you look at someone, you're like, "Ah, they're drowning." "Ah, they're drowning." "Ah, they're drowning." >> Mhm. >> Mhm. >> Mhm. >> I'm going to step in and help. >> I'm going to step in and help. >> I'm going to step in and help. >> That's right. You want to get to it? >> That's right. You want to get to it? >> That's right. You want to get to it? >> Sure. >> Sure. >> Sure. >> The most popular painoint written in by >> The most popular painoint written in by >> The most popular painoint written in by people who work in church homes.

people who work in church homes. people who work in church homes. >> We alluded to it briefly. It's last >> We alluded to it briefly. It's last >> We alluded to it briefly. It's last minute requests. minute requests. minute requests. >> Yeah. This was far and away number one. >> Yeah. This was far and away number one. >> Yeah. This was far and away number one. Not really close. Not really close. Not really close. >> Trying to call these senior pastors, of >> Trying to call these senior pastors, of >> Trying to call these senior pastors, of which I'm one, so I get I get to say which I'm one, so I get I get to say which I'm one, so I get I get to say something like that, but something like that, but something like that, but >> you are the problem. >> you are the problem. >> you are the problem. >> We really are the problem. >> We really are the problem. >> We really are the problem. >> You're a senior pastor. Well, I mean, we >> You're a senior pastor. Well, I mean, we >> You're a senior pastor. Well, I mean, we share the burden. share the burden. share the burden. >> Oh, >> Oh, >> Oh, >> okay. I was like, something happened? >> okay. I was like, something happened? >> okay. I was like, something happened? >> No. >> No. >> No. >> Okay. >> Okay. >> Okay. >> Yes. Last night, my dad. >> Yes. Last night, my dad. >> Yes. Last night, my dad. >> Yeah. >> Yeah. >> Yeah. >> What a big ceremony. Where were you? >> What a big ceremony. Where were you? >> What a big ceremony. Where were you? >> I didn't even show up. >> I didn't even show up. >> I didn't even show up. >> Taco Bell in bed. >> Taco Bell in bed. >> Taco Bell in bed. >> Oh gosh. >> Oh gosh. >> Oh gosh. >> I don't want to talk about it. >> I don't want to talk about it. >> I don't want to talk about it. >> I had a good run with Taco Bell. I was >> I had a good run with Taco Bell. I was >> I had a good run with Taco Bell. I was real happy. real happy. real happy. >> Like of abstinence. >> Like of abstinence. >> Like of abstinence. >> No. No. Of enjoying it. >> No. No. Of enjoying it. >> No. No. Of enjoying it. >> Like digestively living my best life. It >> Like digestively living my best life. It >> Like digestively living my best life. It tasted great. Well, they opened a new tasted great. Well, they opened a new tasted great. Well, they opened a new Taco Bell that was really close to my Taco Bell that was really close to my Taco Bell that was really close to my house. So, if I door dashed it at 10:00, house. So, if I door dashed it at 10:00, house. So, if I door dashed it at 10:00, >> it would come and it was still kind of >> it would come and it was still kind of >> it would come and it was still kind of hot. Like, Taco Bell degrades faster hot. Like, Taco Bell degrades faster hot. Like, Taco Bell degrades faster than any fast food. The only way I used than any fast food. The only way I used than any fast food. The only way I used to eat it was like twice a year in my to eat it was like twice a year in my to eat it was like twice a year in my sadness. Okay, OJ's lose the World sadness. Okay, OJ's lose the World sadness. Okay, OJ's lose the World Series. What do I do? Next day, I go Series. What do I do? Next day, I go Series. What do I do? Next day, I go drive through Taco Bell. I sit in their drive through Taco Bell. I sit in their drive through Taco Bell. I sit in their parking lot and I eat it cuz otherwise parking lot and I eat it cuz otherwise parking lot and I eat it cuz otherwise it dies. it dies. it dies. >> It's dark. >> It's dark. >> It's dark. >> It was so close to my house. I was like, >> It was so close to my house. I was like, >> It was so close to my house. I was like, "Okay, maybe it'll" And the first couple "Okay, maybe it'll" And the first couple "Okay, maybe it'll" And the first couple times, last couple times, oh my gosh, times, last couple times, oh my gosh, times, last couple times, oh my gosh, like just awful. Couldn't finish it that like just awful. Couldn't finish it that like just awful. Couldn't finish it that bad.

bad. bad. I was trying to think of what is the I was trying to think of what is the I was trying to think of what is the best way to serve the need here of best way to serve the need here of best way to serve the need here of people who have sent in this concern. people who have sent in this concern. people who have sent in this concern. Worst part of my job, lastm minute Worst part of my job, lastm minute Worst part of my job, lastm minute requests. I wanted to read from you requests. I wanted to read from you requests. I wanted to read from you actual communications policy from a real actual communications policy from a real actual communications policy from a real church. church. church. >> Okay, >> Okay, >> Okay, >> I'm going to read it verbatim so that >> I'm going to read it verbatim so that >> I'm going to read it verbatim so that you can see how this is being solved in you can see how this is being solved in you can see how this is being solved in other ministries. other ministries. other ministries. >> This is a good one, good example. >> This is a good one, good example. >> This is a good one, good example. >> This problem exists in many churches. It >> This problem exists in many churches. It >> This problem exists in many churches. It doesn't exist in every church. There is doesn't exist in every church. There is doesn't exist in every church. There is a solution. That solution is policy that a solution. That solution is policy that a solution. That solution is policy that is enforced. And so here's how one is enforced. And so here's how one is enforced. And so here's how one church who said we could share it with church who said we could share it with church who said we could share it with you uh wrote it. you uh wrote it. you uh wrote it. Since the communications team works with Since the communications team works with Since the communications team works with every department, we've got our hands in every department, we've got our hands in every department, we've got our hands in everything. We work on everything from everything. We work on everything from everything. We work on everything from designing graphics for sermon series to designing graphics for sermon series to designing graphics for sermon series to apparel for the resource booth to apparel for the resource booth to apparel for the resource booth to editing videos for service and social editing videos for service and social editing videos for service and social media to helping plan events and media to helping plan events and media to helping plan events and promoting serving opportunities and promoting serving opportunities and promoting serving opportunities and more. Collecting info for projects more. Collecting info for projects more. Collecting info for projects through email just doesn't cut it. So we through email just doesn't cut it. So we through email just doesn't cut it. So we use a project request system. This use a project request system. This use a project request system. This system helps us handle our tasks so that system helps us handle our tasks so that system helps us handle our tasks so that we can focus on the needs of our guests we can focus on the needs of our guests we can focus on the needs of our guests while meeting the needs of the while meeting the needs of the while meeting the needs of the ministries. Inputting your request in a ministries. Inputting your request in a ministries. Inputting your request in a timely manner helps us help you submit timely manner helps us help you submit timely manner helps us help you submit your requests at and then they shared your requests at and then they shared your requests at and then they shared their internal URL which we will keep their internal URL which we will keep their internal URL which we will keep private here. This church goes on to on private here. This church goes on to on private here. This church goes on to on to describe their request system and how to describe their request system and how to describe their request system and how it works in greater detail. Quote, first it works in greater detail. Quote, first it works in greater detail. Quote, first you must submit a request for each you must submit a request for each you must submit a request for each project. We do not accept projects via project. We do not accept projects via project. We do not accept projects via email, Microsoft Teams, Carrier Pigeons, email, Microsoft Teams, Carrier Pigeons, email, Microsoft Teams, Carrier Pigeons, text messages, hallway conversations, or text messages, hallway conversations, or text messages, hallway conversations, or smoke signals. Choose the correct form smoke signals. Choose the correct form smoke signals. Choose the correct form and fill it out completely. If our team and fill it out completely. If our team and fill it out completely. If our team doesn't have all the info, we may not be doesn't have all the info, we may not be doesn't have all the info, we may not be able to fulfill your project. After you

able to fulfill your project. After you able to fulfill your project. After you smash that submit button, a member of smash that submit button, a member of smash that submit button, a member of the comm team will assign your request the comm team will assign your request the comm team will assign your request to the right person. If the team doesn't to the right person. If the team doesn't to the right person. If the team doesn't have the capacity to fulfill your have the capacity to fulfill your have the capacity to fulfill your project, we will help you find a project, we will help you find a project, we will help you find a solution, which may include working with solution, which may include working with solution, which may include working with a volunteer or a contractor. Now, you a volunteer or a contractor. Now, you a volunteer or a contractor. Now, you can tailor this, this is me talking now, can tailor this, this is me talking now, can tailor this, this is me talking now, to your own church. They're obviously a to your own church. They're obviously a to your own church. They're obviously a church that has a comm team. Sure, church that has a comm team. Sure, church that has a comm team. Sure, volunteer almost certainly, maybe a volunteer almost certainly, maybe a volunteer almost certainly, maybe a couple of paid creatives. So something couple of paid creatives. So something couple of paid creatives. So something comes in and they go, "Okay, this is for comes in and they go, "Okay, this is for comes in and they go, "Okay, this is for our graphic designer Katie. Okay, this our graphic designer Katie. Okay, this our graphic designer Katie. Okay, this is for our video director Johnny." And is for our video director Johnny." And is for our video director Johnny." And it goes to the right person. For you, it goes to the right person. For you, it goes to the right person. For you, you might just remove this part that you might just remove this part that you might just remove this part that says, "A member of the comm team will says, "A member of the comm team will says, "A member of the comm team will assign your request to the right assign your request to the right assign your request to the right person." Because it would read, "A person." Because it would read, "A person." Because it would read, "A member of the comm team, aka me only, member of the comm team, aka me only, member of the comm team, aka me only, will assign this to me." will assign this to me." will assign this to me." >> I want to pause and just acknowledge the >> I want to pause and just acknowledge the >> I want to pause and just acknowledge the it shouldn't come as a surprise. This is it shouldn't come as a surprise. This is it shouldn't come as a surprise. This is the com, but how well written this is. the com, but how well written this is. the com, but how well written this is. It is firm but fun. This is how you It is firm but fun. This is how you It is firm but fun. This is how you navigate these tricky situations. Okay, navigate these tricky situations. Okay, navigate these tricky situations. Okay, firm but fun. Think of some of the firm but fun. Think of some of the firm but fun. Think of some of the language used. We do not accept requests language used. We do not accept requests language used. We do not accept requests except through the system. They then go except through the system. They then go except through the system. They then go on to say here are some ways that won't on to say here are some ways that won't on to say here are some ways that won't work. Smoke signals, carrier pigeons, work. Smoke signals, carrier pigeons, work. Smoke signals, carrier pigeons, right? So, they're being like right? So, they're being like right? So, they're being like lighthearted about it while still saying lighthearted about it while still saying lighthearted about it while still saying this is how we function.

this is how we function. this is how we function. >> Firm but fun. >> Firm but fun. >> Firm but fun. >> And can I say just a brief aside to the >> And can I say just a brief aside to the >> And can I say just a brief aside to the all all the adults in the room, we can all all the adults in the room, we can all all the adults in the room, we can we can achieve this tone firm but fun we can achieve this tone firm but fun we can achieve this tone firm but fun without emojis. without emojis. without emojis. >> Okay, Mr. I only send GIFs. >> Okay, Mr. I only send GIFs. >> Okay, Mr. I only send GIFs. >> Okay, that's different. We're No, no, >> Okay, that's different. We're No, no, >> Okay, that's different. We're No, no, we're talking about policy. we're talking about policy. we're talking about policy. >> I was thinking about this yesterday. I >> I was thinking about this yesterday. I >> I was thinking about this yesterday. I was driving. You know how he just things was driving. You know how he just things was driving. You know how he just things come to you. Sure. And I was thinking come to you. Sure. And I was thinking come to you. Sure. And I was thinking about you and I was like, you know, he about you and I was like, you know, he about you and I was like, you know, he never uses emojis. He thinks he's so never uses emojis. He thinks he's so never uses emojis. He thinks he's so mature. And I was like, uh, he sent me a mature. And I was like, uh, he sent me a mature. And I was like, uh, he sent me a Rachel McAdams notebook GIF yesterday. Rachel McAdams notebook GIF yesterday. Rachel McAdams notebook GIF yesterday. Not mature. Not mature. Not mature. >> No, but I'm talking about policy. >> No, but I'm talking about policy. >> No, but I'm talking about policy. >> If your pastor sent you a Rachel McAdams >> If your pastor sent you a Rachel McAdams >> If your pastor sent you a Rachel McAdams notebook gif, what would you think? I'd notebook gif, what would you think? I'd notebook gif, what would you think? I'd have some questions. have some questions. have some questions. >> Do you not agree? from the POV of Rachel >> Do you not agree? from the POV of Rachel >> Do you not agree? from the POV of Rachel McAdams to be clear. Not I'm Ryan McAdams to be clear. Not I'm Ryan McAdams to be clear. Not I'm Ryan Goslick. I'm Rachel McAdams. He was Goslick. I'm Rachel McAdams. He was Goslick. I'm Rachel McAdams. He was Rachel McAdams. Rachel McAdams. Rachel McAdams. >> I worked hard for that GIF. >> I worked hard for that GIF. >> I worked hard for that GIF. >> Yeah. >> Yeah. >> Yeah. >> Yeah. But in writing formal policy, >> Yeah. But in writing formal policy, >> Yeah. But in writing formal policy, whether it's printed or like or digital whether it's printed or like or digital whether it's printed or like or digital if you're saving it in notion or if you're saving it in notion or if you're saving it in notion or wherever, Teams, whatever. I think you wherever, Teams, whatever. I think you wherever, Teams, whatever. I think you can achieve this tone and this this can achieve this tone and this this can achieve this tone and this this church proves it. You can achieve this church proves it. You can achieve this church proves it. You can achieve this tone of like a little bit of levity tone of like a little bit of levity tone of like a little bit of levity while also saying something like like while also saying something like like while also saying something like like drawing some pretty like like stark drawing some pretty like like stark drawing some pretty like like stark barriers, hard lines here. Yep. Uh but barriers, hard lines here. Yep. Uh but barriers, hard lines here. Yep. Uh but without like getting into emojis or a without like getting into emojis or a without like getting into emojis or a little lol at the end, you know, like I little lol at the end, you know, like I little lol at the end, you know, like I think there I think there's an adult think there I think there's an adult think there I think there's an adult way.

way. way. >> Well, and not being cold. >> Well, and not being cold. >> Well, and not being cold. >> Yes. Because that's the other side of >> Yes. Because that's the other side of >> Yes. Because that's the other side of this where you just come off as a jerk. this where you just come off as a jerk. this where you just come off as a jerk. >> Yes. Exactly. >> Yes. Exactly. >> Yes. Exactly. >> Because there are those people that are >> Because there are those people that are >> Because there are those people that are like power- hungry like power- hungry like power- hungry >> that just want to have like their world >> that just want to have like their world >> that just want to have like their world and they control it as if it was like a and they control it as if it was like a and they control it as if it was like a dictatorship. I remember coming across dictatorship. I remember coming across dictatorship. I remember coming across this type of person for the first time this type of person for the first time this type of person for the first time when I worked at the deli. Um that was when I worked at the deli. Um that was when I worked at the deli. Um that was my first job in a grocery store and like my first job in a grocery store and like my first job in a grocery store and like the department manager the department manager the department manager >> would always talk about what was going >> would always talk about what was going >> would always talk about what was going on in the um possessive. So if you start on in the um possessive. So if you start on in the um possessive. So if you start noticing this, you'll see it everywhere, noticing this, you'll see it everywhere, noticing this, you'll see it everywhere, >> but you'll be like, "Um, hi. Yeah, can I >> but you'll be like, "Um, hi. Yeah, can I >> but you'll be like, "Um, hi. Yeah, can I get um some potato wedges? You know, my get um some potato wedges? You know, my get um some potato wedges? You know, my potato wedges aren't ready yet. I have potato wedges aren't ready yet. I have potato wedges aren't ready yet. I have for you. Here's what I have right now. I for you. Here's what I have right now. I for you. Here's what I have right now. I have It's like as if it was like their have It's like as if it was like their have It's like as if it was like their like everything belonged to them. Yeah. like everything belonged to them. Yeah. like everything belonged to them. Yeah. >> You know, I don't have any slots >> You know, I don't have any slots >> You know, I don't have any slots available for that right now in my available for that right now in my available for that right now in my calendar. I have this. I have this. I calendar. I have this. I have this. I calendar. I have this. I have this. I have this. I always just thought and have this. I always just thought and have this. I always just thought and this is a small thing and this shows why this is a small thing and this shows why this is a small thing and this shows why I'm in communications but like I would I'm in communications but like I would I'm in communications but like I would speak about that is like hm the calendar speak about that is like hm the calendar speak about that is like hm the calendar not like my calendar or like I don't not like my calendar or like I don't not like my calendar or like I don't have any potato wedges it's like oh we have any potato wedges it's like oh we have any potato wedges it's like oh we don't have any potato wedges I would don't have any potato wedges I would don't have any potato wedges I would talk about but it was just like they talk about but it was just like they talk about but it was just like they wanted full control wanted full control wanted full control >> and we see that in church like I have I >> and we see that in church like I have I >> and we see that in church like I have I remember having sound people like this remember having sound people like this remember having sound people like this that they're kind of the famous ones that they're kind of the famous ones that they're kind of the famous ones like hi can I have more um guitar in my like hi can I have more um guitar in my like hi can I have more um guitar in my ears nope ears nope ears nope >> in fact you're going to get less >> in fact you're going to get less >> in fact you're going to get less >> they're my ears sorry can't do it >> they're my ears sorry can't do it >> they're my ears sorry can't do it >> all right >> all right >> all right >> so we know what that's like you want to >> so we know what that's like you want to >> so we know what that's like you want to establish the tone which is firm but fun establish the tone which is firm but fun establish the tone which is firm but fun because then you are approachable and because then you are approachable and because then you are approachable and they kind of go on to like figuring out they kind of go on to like figuring out they kind of go on to like figuring out and this is kind of like the this here's and this is kind of like the this here's and this is kind of like the this here's what been floating over this entire what been floating over this entire what been floating over this entire conversation. Well, what about when conversation. Well, what about when conversation. Well, what about when people just don't listen? What about people just don't listen? What about people just don't listen? What about when they don't follow through and they

when they don't follow through and they when they don't follow through and they talk about that because invariably when talk about that because invariably when talk about that because invariably when you have firm policy people will be left you have firm policy people will be left you have firm policy people will be left out of options, right? Like, hey, this out of options, right? Like, hey, this out of options, right? Like, hey, this is the policy. Someone's not going to is the policy. Someone's not going to is the policy. Someone's not going to come on time. come on time. come on time. >> Your pastor is going to say on Sunday >> Your pastor is going to say on Sunday >> Your pastor is going to say on Sunday morning like morning like morning like this is this is the curveball of all this is this is the curveball of all this is this is the curveball of all curve balls. I everything that I told curve balls. I everything that I told curve balls. I everything that I told you we're doing today, we're not and you we're doing today, we're not and you we're doing today, we're not and we're doing this, so you better figure we're doing this, so you better figure we're doing this, so you better figure it out. it out. it out. >> They say we get it. Sometimes life >> They say we get it. Sometimes life >> They say we get it. Sometimes life happens. See, again, like we get it happens. See, again, like we get it happens. See, again, like we get it empathizing. You're not going to get it. empathizing. You're not going to get it. empathizing. You're not going to get it. You're graphic, but we understand. We You're graphic, but we understand. We You're graphic, but we understand. We get it how you arrived at the situation. get it how you arrived at the situation. get it how you arrived at the situation. Sometimes life happens and submitting a Sometimes life happens and submitting a Sometimes life happens and submitting a project request gets put on the back project request gets put on the back project request gets put on the back burner. If you realize that you forgot burner. If you realize that you forgot burner. If you realize that you forgot to put in a request and need something to put in a request and need something to put in a request and need something last minute, you may submit a request or last minute, you may submit a request or last minute, you may submit a request or shoot us a team's message in our, you shoot us a team's message in our, you shoot us a team's message in our, you know, we would use Slack here. Shoot us know, we would use Slack here. Shoot us know, we would use Slack here. Shoot us a Slack message to see if we have the a Slack message to see if we have the a Slack message to see if we have the time and ability to take on the project. time and ability to take on the project. time and ability to take on the project. While we will do our best to help you, While we will do our best to help you, While we will do our best to help you, we cannot guarantee we cannot guarantee we cannot guarantee that we can help with every single last that we can help with every single last that we can help with every single last minute request. And a gentle reminder. minute request. And a gentle reminder. minute request. And a gentle reminder. Love this. A gentle reminder. A lack of Love this. A gentle reminder. A lack of Love this. A gentle reminder. A lack of planning on the part of the requester planning on the part of the requester planning on the part of the requester does not constitute change in priority does not constitute change in priority does not constitute change in priority level. So, please plan ahead. A gentle level. So, please plan ahead. A gentle level. So, please plan ahead. A gentle reminder. A lack of planning.

reminder. A lack of planning. reminder. A lack of planning. >> Winky face emoji. >> Winky face emoji. >> Winky face emoji. >> Yeah. Rachel McAdams. GIF. A lack of >> Yeah. Rachel McAdams. GIF. A lack of >> Yeah. Rachel McAdams. GIF. A lack of planning on the part of the requester planning on the part of the requester planning on the part of the requester does not constitute a change in priority does not constitute a change in priority does not constitute a change in priority level. So, please plan ahead. level. So, please plan ahead. level. So, please plan ahead. >> Copy and paste that. And >> Copy and paste that. And >> Copy and paste that. And >> let's imagine Alex comes to me. Okay. >> let's imagine Alex comes to me. Okay. >> let's imagine Alex comes to me. Okay. And the problem pastor that he is, it's And the problem pastor that he is, it's And the problem pastor that he is, it's Saturday night. He's like, I need a Saturday night. He's like, I need a Saturday night. He's like, I need a graphic. graphic. graphic. >> First offense, I'm going to do it. And >> First offense, I'm going to do it. And >> First offense, I'm going to do it. And then Sunday's going to happen. I'm not then Sunday's going to happen. I'm not then Sunday's going to happen. I'm not going to bring up anything on Sunday. going to bring up anything on Sunday. going to bring up anything on Sunday. It's going to happen. I'm not going to It's going to happen. I'm not going to It's going to happen. I'm not going to mention anything on Saturday. Tuesday, mention anything on Saturday. Tuesday, mention anything on Saturday. Tuesday, my first day at the office. I come in my first day at the office. I come in my first day at the office. I come in and I'm going to say, "Hey, here's the and I'm going to say, "Hey, here's the and I'm going to say, "Hey, here's the policy that we have. Remember when we policy that we have. Remember when we policy that we have. Remember when we had our meeting and you agreed to this had our meeting and you agreed to this had our meeting and you agreed to this policy? I didn't unilaterally install policy? I didn't unilaterally install policy? I didn't unilaterally install this. We had the the chat. So when you this. We had the the chat. So when you this. We had the the chat. So when you submitted that request to me on Saturday submitted that request to me on Saturday submitted that request to me on Saturday night, it made things really challenging night, it made things really challenging night, it made things really challenging because I don't normally work then because I don't normally work then because I don't normally work then >> or I had other things in my workflow >> or I had other things in my workflow >> or I had other things in my workflow that were properly put into the that were properly put into the that were properly put into the channels. channels. channels. >> So like we really can't have that happen >> So like we really can't have that happen >> So like we really can't have that happen again. Like emergencies happen, sure, again. Like emergencies happen, sure, again. Like emergencies happen, sure, but like we don't want this to become but like we don't want this to become but like we don't want this to become chronic. Guaranteed your pastor will chronic. Guaranteed your pastor will chronic. Guaranteed your pastor will say, "Oh, right. I do remember say, "Oh, right. I do remember say, "Oh, right. I do remember establishing that." It's not Sunday establishing that." It's not Sunday establishing that." It's not Sunday morning. They're focused. They're back morning. They're focused. They're back morning. They're focused. They're back at work. They're not like in a thought, at work. They're not like in a thought, at work. They're not like in a thought, "Oh, oh, okay. I won't do that again."

"Oh, oh, okay. I won't do that again." "Oh, oh, okay. I won't do that again." Like they don't have other things to Like they don't have other things to Like they don't have other things to focus on right now. and they will focus on right now. and they will focus on right now. and they will respect that. Now, if you have a pastor respect that. Now, if you have a pastor respect that. Now, if you have a pastor who every single week does this and who every single week does this and who every single week does this and every week you meet with them and they every week you meet with them and they every week you meet with them and they go, "Absolutely, I will change." And go, "Absolutely, I will change." And go, "Absolutely, I will change." And okay, great. You have a toxic leader. I okay, great. You have a toxic leader. I okay, great. You have a toxic leader. I like that like in nine out of 10 cases, like that like in nine out of 10 cases, like that like in nine out of 10 cases, you have reasonable humans. Totally. you have reasonable humans. Totally. you have reasonable humans. Totally. >> And what can happen is let's say Pastor >> And what can happen is let's say Pastor >> And what can happen is let's say Pastor Alex does this on week two. I'm probably Alex does this on week two. I'm probably Alex does this on week two. I'm probably not going to do it on week two. not going to do it on week two. not going to do it on week two. >> How will I avoid it? Maybe I just don't >> How will I avoid it? Maybe I just don't >> How will I avoid it? Maybe I just don't respond to the text. Sorry, I didn't get respond to the text. Sorry, I didn't get respond to the text. Sorry, I didn't get it. it. it. >> I'm on do not disturb. So, I actually >> I'm on do not disturb. So, I actually >> I'm on do not disturb. So, I actually didn't get it. I'm not lying to my didn't get it. I'm not lying to my didn't get it. I'm not lying to my pastor here, people. pastor here, people. pastor here, people. Or maybe I just say sorry I don't have Or maybe I just say sorry I don't have Or maybe I just say sorry I don't have the bandwidth for that right now the bandwidth for that right now the bandwidth for that right now >> because it doesn't matter who is like >> because it doesn't matter who is like >> because it doesn't matter who is like all leaders are accountable to the all leaders are accountable to the all leaders are accountable to the mission of the church and departmental mission of the church and departmental mission of the church and departmental policies are expressions of the mission policies are expressions of the mission policies are expressions of the mission of the church and the senior leader of the church and the senior leader of the church and the senior leader >> does not have the authority to go above >> does not have the authority to go above >> does not have the authority to go above the mission of the church. They are the mission of the church. They are the mission of the church. They are accountable to that. They are a servant accountable to that. They are a servant accountable to that. They are a servant to that because the mission of the to that because the mission of the to that because the mission of the church is ultimately church is ultimately church is ultimately >> brought on by God and we are all >> brought on by God and we are all >> brought on by God and we are all servants of God. servants of God. servants of God. >> So ultimately the pastor must do what I >> So ultimately the pastor must do what I >> So ultimately the pastor must do what I say in policy. Well, I mean say in policy. Well, I mean say in policy. Well, I mean >> that was a glib at the end.

>> that was a glib at the end. >> that was a glib at the end. >> No, but installing policy like that this >> No, but installing policy like that this >> No, but installing policy like that this protects people who are um lower in the protects people who are um lower in the protects people who are um lower in the hierarchal hierarchical org chart. hierarchal hierarchical org chart. hierarchal hierarchical org chart. >> Sure. >> Sure. >> Sure. >> Um but it also protects the senior >> Um but it also protects the senior >> Um but it also protects the senior leader from leader from leader from >> from abusing their position, right? >> from abusing their position, right? >> from abusing their position, right? Because if if they agree and acknowledge Because if if they agree and acknowledge Because if if they agree and acknowledge that like yeah, it's the final word is that like yeah, it's the final word is that like yeah, it's the final word is like is it does not come out of my like is it does not come out of my like is it does not come out of my mouth. It's this agreed upon kind of mouth. It's this agreed upon kind of mouth. It's this agreed upon kind of living document that that all of our living document that that all of our living document that that all of our team has collaborated on that submits team has collaborated on that submits team has collaborated on that submits and keeps us anchored to the mission and and keeps us anchored to the mission and and keeps us anchored to the mission and vision of our church. Then it also vision of our church. Then it also vision of our church. Then it also protects the the senior leader from protects the the senior leader from protects the the senior leader from abusing their authority in the church. abusing their authority in the church. abusing their authority in the church. So um you know it's I I think at the end So um you know it's I I think at the end So um you know it's I I think at the end of this conversation it's it's plain to of this conversation it's it's plain to of this conversation it's it's plain to see how so many and I would say all of see how so many and I would say all of see how so many and I would say all of these pain points that that folks wrote these pain points that that folks wrote these pain points that that folks wrote in and said like hey this is what I'm in and said like hey this is what I'm in and said like hey this is what I'm really going through in my job in really going through in my job in really going through in my job in churchcoms. There is a solve here churchcoms. There is a solve here churchcoms. There is a solve here through installing like clear sometimes through installing like clear sometimes through installing like clear sometimes concise but like clear policy so that concise but like clear policy so that concise but like clear policy so that you know decisions or behavior in your you know decisions or behavior in your you know decisions or behavior in your church and and in in your teams and and church and and in in your teams and and church and and in in your teams and and even in your congregation isn't um even in your congregation isn't um even in your congregation isn't um dependent on thoughts or feelings or or dependent on thoughts or feelings or or dependent on thoughts or feelings or or positions in the org chart. But it's positions in the org chart. But it's positions in the org chart. But it's like no, we all have this agreed upon um like no, we all have this agreed upon um like no, we all have this agreed upon um kind of external thing that is not is kind of external thing that is not is kind of external thing that is not is not written on stone tablets. I just not written on stone tablets. I just not written on stone tablets. I just mentioned I just used the phrase earlier mentioned I just used the phrase earlier mentioned I just used the phrase earlier like a living document and it can like like a living document and it can like like a living document and it can like these policies can can bend over time as these policies can can bend over time as these policies can can bend over time as your church community and your culture your church community and your culture your church community and your culture evolves for sure, but like this type of evolves for sure, but like this type of evolves for sure, but like this type of strategy, these systems really do shield strategy, these systems really do shield strategy, these systems really do shield you from a lot of these pain points.

you from a lot of these pain points. you from a lot of these pain points. >> Make sure to download the project >> Make sure to download the project >> Make sure to download the project request timelines prochurch certified request timelines prochurch certified request timelines prochurch certified doc in the description. Not saying that doc in the description. Not saying that doc in the description. Not saying that that is not script like gospel. You that is not script like gospel. You that is not script like gospel. You don't have to look and be like, "All don't have to look and be like, "All don't have to look and be like, "All right, we must have 3 to 6 weeks on our right, we must have 3 to 6 weeks on our right, we must have 3 to 6 weeks on our our our graphics." The point is to see our our graphics." The point is to see our our graphics." The point is to see like, okay, there these are actual like, okay, there these are actual like, okay, there these are actual timelines that real churches have timelines that real churches have timelines that real churches have established. So, make sure to download established. So, make sure to download established. So, make sure to download that. Thank you for your time, that. Thank you for your time, that. Thank you for your time, attention, and trust. We will talk to attention, and trust. We will talk to attention, and trust. We will talk to you next Wednesday. Rachel McAdams, our you next Wednesday. Rachel McAdams, our you next Wednesday. Rachel McAdams, our Canadian goat. Canadian goat. Canadian goat. >> Looks like things getting a little >> Looks like things getting a little >> Looks like things getting a little easier. Just kind of falls in line, right? wife. Just kind of falls in line, right? wife. Yeah.