How To Never Run Out Of Creative Ideas At Church

You're stuck. You've got a project on You're stuck. You've got a project on your desk at church, but you've run out your desk at church, but you've run out your desk at church, but you've run out of creative ideas. What do you do next? of creative ideas. What do you do next? of creative ideas. What do you do next? Today, we're here to share our internal Today, we're here to share our internal Today, we're here to share our internal systems for never running out of systems for never running out of systems for never running out of creative ideas and show how you can do creative ideas and show how you can do creative ideas and show how you can do the same. Let's dive in. the same. Let's dive in. the same. Let's dive in. >> Well, hey there and welcome to the >> Well, hey there and welcome to the >> Well, hey there and welcome to the ProChurch Tool Show. We're here to help ProChurch Tool Show. We're here to help ProChurch Tool Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Sheer, your host. I'm joined as Brady Sheer, your host. I'm joined as Brady Sheer, your host. I'm joined as always by my co-host. We call him the always by my co-host. We call him the always by my co-host. We call him the creative clergyman. It's Alexander creative clergyman. It's Alexander creative clergyman. It's Alexander Mills. Mills. Mills. >> Hello. Hello. I was on a trip to the >> Hello. Hello. I was on a trip to the >> Hello. Hello. I was on a trip to the east in the past couple of weeks. east in the past couple of weeks. east in the past couple of weeks. >> Visited the great countries of New >> Visited the great countries of New >> Visited the great countries of New Zealand and also Singapore. And while I Zealand and also Singapore. And while I Zealand and also Singapore. And while I was on that trip, I was able to meet up was on that trip, I was able to meet up was on that trip, I was able to meet up with eight different churches. Met up with eight different churches. Met up with eight different churches. Met up with five in New Zealand on the day that with five in New Zealand on the day that with five in New Zealand on the day that our skydiving was canceled for the third our skydiving was canceled for the third our skydiving was canceled for the third time. time. time. >> Wow. Rude. >> Wow. Rude. >> Wow. Rude. >> Put out a call on IG stories. Hey, who >> Put out a call on IG stories. Hey, who >> Put out a call on IG stories. Hey, who wants to hang? And we basically met up wants to hang? And we basically met up wants to hang? And we basically met up with five churches. We did dessert. We with five churches. We did dessert. We with five churches. We did dessert. We did dinner. We did kind of back to back did dinner. We did kind of back to back did dinner. We did kind of back to back to back in a coffee shop. It was great. to back in a coffee shop. It was great. to back in a coffee shop. It was great. And then in Singapore, had a similar And then in Singapore, had a similar And then in Singapore, had a similar experience. Uh, no skydiving experience. Uh, no skydiving experience. Uh, no skydiving cancellation, but put out an IGS. Hey, cancellation, but put out an IGS. Hey, cancellation, but put out an IGS. Hey, who wants to to meet up? We got to meet who wants to to meet up? We got to meet who wants to to meet up? We got to meet up with three different churches. Uh, up with three different churches. Uh, up with three different churches. Uh, some fine Singaporean folks took us out some fine Singaporean folks took us out some fine Singaporean folks took us out for some coffee. Very nice.

for some coffee. Very nice. for some coffee. Very nice. >> Took us out for some Singaporean chili >> Took us out for some Singaporean chili >> Took us out for some Singaporean chili crab. crab. crab. >> Ah, there it is. >> Ah, there it is. >> Ah, there it is. >> The first church that we met up with, >> The first church that we met up with, >> The first church that we met up with, >> can we can we put the picture of you >> can we can we put the picture of you >> can we can we put the picture of you wearing a bib uh up here? wearing a bib uh up here? wearing a bib uh up here? >> You can put the picture up with the bib. >> You can put the picture up with the bib. >> You can put the picture up with the bib. Tristan and I tried to resist the bib. Tristan and I tried to resist the bib. Tristan and I tried to resist the bib. Uh but after I we had gone to a Uh but after I we had gone to a Uh but after I we had gone to a Taiwanese place the the day before and Taiwanese place the the day before and Taiwanese place the the day before and we had been served uh crab and I was we had been served uh crab and I was we had been served uh crab and I was like, "Oh, this can be very messy." And like, "Oh, this can be very messy." And like, "Oh, this can be very messy." And they come by the table and they put like they come by the table and they put like they come by the table and they put like this little, you know, uh square package this little, you know, uh square package this little, you know, uh square package in front of you and you're like, "Oh, in front of you and you're like, "Oh, in front of you and you're like, "Oh, perfect. That's wet wipes." So you go perfect. That's wet wipes." So you go perfect. That's wet wipes." So you go through your entire meal, you're covered through your entire meal, you're covered through your entire meal, you're covered in goo. You open it up. Nope, it was in goo. You open it up. Nope, it was in goo. You open it up. Nope, it was gloves. gloves. gloves. >> I was going to say there were gloves >> I was going to say there were gloves >> I was going to say there were gloves involved also in this photo. involved also in this photo. involved also in this photo. >> Yes. So on the second time, I knew to >> Yes. So on the second time, I knew to >> Yes. So on the second time, I knew to put the gloves on ahead of time and our put the gloves on ahead of time and our put the gloves on ahead of time and our hosts were kind enough to join us and hosts were kind enough to join us and hosts were kind enough to join us and wear the bibs. Now, someone did say when wear the bibs. Now, someone did say when wear the bibs. Now, someone did say when they saw the photo, you look unnatural they saw the photo, you look unnatural they saw the photo, you look unnatural wearing the bibs, they look natural. I wearing the bibs, they look natural. I wearing the bibs, they look natural. I don't know what that means. don't know what that means. don't know what that means. >> Same bib, but it can confirm uh that is >> Same bib, but it can confirm uh that is >> Same bib, but it can confirm uh that is true. true. true. >> Anyway, why do I tell you these stories? >> Anyway, why do I tell you these stories? >> Anyway, why do I tell you these stories? Uh the number one question that those Uh the number one question that those Uh the number one question that those eight churches brought up was how do you eight churches brought up was how do you eight churches brought up was how do you keep coming up with creative ideas in keep coming up with creative ideas in keep coming up with creative ideas in church? We talked about a lot of church? We talked about a lot of church? We talked about a lot of different things and I'm always different things and I'm always different things and I'm always interested like what are the interested like what are the interested like what are the commonalities that churches are facing?

commonalities that churches are facing? commonalities that churches are facing? We met with big churches, we met with We met with big churches, we met with We met with big churches, we met with small churches, everywhere in between. small churches, everywhere in between. small churches, everywhere in between. What are the common problems they're What are the common problems they're What are the common problems they're facing? and this was the one that was facing? and this was the one that was facing? and this was the one that was most frequently asked and so we wanted most frequently asked and so we wanted most frequently asked and so we wanted to dedicate an episode to it and to dedicate an episode to it and to dedicate an episode to it and basically I'll share my process for how basically I'll share my process for how basically I'll share my process for how I come up with recurring streams of I come up with recurring streams of I come up with recurring streams of creative ideas. That's such a great creative ideas. That's such a great creative ideas. That's such a great insight to to glean from churches that insight to to glean from churches that insight to to glean from churches that are not in the west and like you said um are not in the west and like you said um are not in the west and like you said um very diverse in the sense of of size and very diverse in the sense of of size and very diverse in the sense of of size and complexion and to hear like this common complexion and to hear like this common complexion and to hear like this common thread of like this common pain point um thread of like this common pain point um thread of like this common pain point um it's valuable to hear and and and I'm it's valuable to hear and and and I'm it's valuable to hear and and and I'm I'm glad we're going to talk about it I'm glad we're going to talk about it I'm glad we're going to talk about it today because for anyone who's present today because for anyone who's present today because for anyone who's present on the internet or responsible for on the internet or responsible for on the internet or responsible for creating content on the internet I think creating content on the internet I think creating content on the internet I think we know we all kind of feel that that we know we all kind of feel that that we know we all kind of feel that that pressure to constantly definitely be pressure to constantly definitely be pressure to constantly definitely be creating. And there there there's an creating. And there there there's an creating. And there there there's an element to that of like maybe element to that of like maybe element to that of like maybe a bit of holy resistance in in pushing a bit of holy resistance in in pushing a bit of holy resistance in in pushing back against like that pressure, but back against like that pressure, but back against like that pressure, but also like we're online to tell a story also like we're online to tell a story also like we're online to tell a story and we we create a lot of content in our and we we create a lot of content in our and we we create a lot of content in our church services, whether it be sermons church services, whether it be sermons church services, whether it be sermons or what have you. And so that that or what have you. And so that that or what have you. And so that that pressure exists and in some cases pressure exists and in some cases pressure exists and in some cases neutral. And we all feel it. It's it's neutral. And we all feel it. It's it's neutral. And we all feel it. It's it's kind of this universal thing, but kind of this universal thing, but kind of this universal thing, but especially being online, it's like especially being online, it's like especially being online, it's like everyone's kind of churning out more everyone's kind of churning out more everyone's kind of churning out more content than ever. Um the the the bar in content than ever. Um the the the bar in content than ever. Um the the the bar in some senses for quality of content is some senses for quality of content is some senses for quality of content is raising, and that pressure can feel a raising, and that pressure can feel a raising, and that pressure can feel a lot. And so, we're going to speak to lot. And so, we're going to speak to lot. And so, we're going to speak to that today.

that today. that today. >> Yeah. And obviously, as a church >> Yeah. And obviously, as a church >> Yeah. And obviously, as a church creative, you're probably in charge of a creative, you're probably in charge of a creative, you're probably in charge of a number of different outputs, whether number of different outputs, whether number of different outputs, whether that's graphic design or making a video that's graphic design or making a video that's graphic design or making a video testimony or a pre-ervice slide, testimony or a pre-ervice slide, testimony or a pre-ervice slide, whatever it might be. But even if we whatever it might be. But even if we whatever it might be. But even if we just look exclusively at social media, just look exclusively at social media, just look exclusively at social media, there's no upper limit in this era on there's no upper limit in this era on there's no upper limit in this era on how much content you can publish. The how much content you can publish. The how much content you can publish. The bottom line is this, and we've seen this bottom line is this, and we've seen this bottom line is this, and we've seen this in reporting from Buffer. We covered in reporting from Buffer. We covered in reporting from Buffer. We covered this in a previous episode. The more you this in a previous episode. The more you this in a previous episode. The more you post, the more you reach, post, the more you reach, post, the more you reach, >> the more people hear the good news and >> the more people hear the good news and >> the more people hear the good news and are introduced to your church with are introduced to your church with are introduced to your church with virtually no upper limit. No upper limit virtually no upper limit. No upper limit virtually no upper limit. No upper limit that a church could realistically touch. that a church could realistically touch. that a church could realistically touch. So what this means is like sometimes So what this means is like sometimes So what this means is like sometimes your effectiveness on a platform like your effectiveness on a platform like your effectiveness on a platform like social could be purely limited by your social could be purely limited by your social could be purely limited by your creative ideas andor the resources you creative ideas andor the resources you creative ideas andor the resources you have at your disposal. So maybe you're have at your disposal. So maybe you're have at your disposal. So maybe you're not going to be able to work more hours not going to be able to work more hours not going to be able to work more hours or dedicate more of your overall or dedicate more of your overall or dedicate more of your overall schedule to social as one example. schedule to social as one example. schedule to social as one example. You're not going to have more You're not going to have more You're not going to have more volunteers. You're not going to have volunteers. You're not going to have volunteers. You're not going to have more uh salary or more pay to hire more more uh salary or more pay to hire more more uh salary or more pay to hire more people. Okay. Well, what can we do? we people. Okay. Well, what can we do? we people. Okay. Well, what can we do? we can make sure that our creative ideas can make sure that our creative ideas can make sure that our creative ideas are not the bottleneck to what we're are not the bottleneck to what we're are not the bottleneck to what we're publishing online. So, first thing that publishing online. So, first thing that publishing online. So, first thing that I do is I emphasize to myself and to I do is I emphasize to myself and to I do is I emphasize to myself and to everyone of you listening and watching everyone of you listening and watching everyone of you listening and watching that you probably need less creative that you probably need less creative that you probably need less creative variety than you think.

variety than you think. variety than you think. >> So, let's just eliminate this limiting >> So, let's just eliminate this limiting >> So, let's just eliminate this limiting belief from the offset. Hey, I need belief from the offset. Hey, I need belief from the offset. Hey, I need every single post to look unique. I need every single post to look unique. I need every single post to look unique. I need every single design to be a revamp, to every single design to be a revamp, to every single design to be a revamp, to be an overhaul, to be a reimagining of be an overhaul, to be a reimagining of be an overhaul, to be a reimagining of what's possible. No. In fact, if you go what's possible. No. In fact, if you go what's possible. No. In fact, if you go to my Instagram, perhaps there's the to my Instagram, perhaps there's the to my Instagram, perhaps there's the best example of this. You will see the best example of this. You will see the best example of this. You will see the same carousel format reused over and same carousel format reused over and same carousel format reused over and over again. And we are now past 3 years. over again. And we are now past 3 years. over again. And we are now past 3 years. >> I was just going to say, how long have >> I was just going to say, how long have >> I was just going to say, how long have you been doing that now? you been doing that now? you been doing that now? >> 3 years of using this. >> 3 years of using this. >> 3 years of using this. >> It's literally a content like a design >> It's literally a content like a design >> It's literally a content like a design template. template. template. >> Yeah. And it's about as simple as you >> Yeah. And it's about as simple as you >> Yeah. And it's about as simple as you can get, too. If you look at it, you're can get, too. If you look at it, you're can get, too. If you look at it, you're not going to look at that and be like, not going to look at that and be like, not going to look at that and be like, "Wow, okay, I understand why they keep "Wow, okay, I understand why they keep "Wow, okay, I understand why they keep reusing that." It is literally color reusing that." It is literally color reusing that." It is literally color background, a color, one color. Choose background, a color, one color. Choose background, a color, one color. Choose one color. one one color. one one color. one >> and then text. Choose another color. >> and then text. Choose another color. >> and then text. Choose another color. >> Yes. >> Yes. >> Yes. >> Done. >> Done. >> Done. >> Yeah. >> Yeah. >> Yeah. >> And that is the stop the scroll hook >> And that is the stop the scroll hook >> And that is the stop the scroll hook grabbing design that we have been using grabbing design that we have been using grabbing design that we have been using for three plus years. And guess what? for three plus years. And guess what? for three plus years. And guess what? Not only have we not seen any downward Not only have we not seen any downward Not only have we not seen any downward performance, but this has been like our performance, but this has been like our performance, but this has been like our best performing design because it's that best performing design because it's that best performing design because it's that consistent branding and familiar consistent branding and familiar consistent branding and familiar framework that's actually causing people framework that's actually causing people framework that's actually causing people to stop scrolling because when they see to stop scrolling because when they see to stop scrolling because when they see it, they're like, "Oh, yeah. I like it, they're like, "Oh, yeah. I like it, they're like, "Oh, yeah. I like this. And it's the type of design that this. And it's the type of design that this. And it's the type of design that enables you to post multiple of those a enables you to post multiple of those a enables you to post multiple of those a week if you want.

week if you want. week if you want. >> Right. Absolutely. And so, let's just >> Right. Absolutely. And so, let's just >> Right. Absolutely. And so, let's just start this off by a lot of times start this off by a lot of times start this off by a lot of times churches are limiting their own creative churches are limiting their own creative churches are limiting their own creative output because they're like, I need to output because they're like, I need to output because they're like, I need to come up with something new every single come up with something new every single come up with something new every single time. No, subject matter can be time. No, subject matter can be time. No, subject matter can be reposted. Design formats can be reposted. Design formats can be reposted. Design formats can be reposted. reposted. reposted. >> Next up, I love to repurpose from other >> Next up, I love to repurpose from other >> Next up, I love to repurpose from other industries. That initial carousel design industries. That initial carousel design industries. That initial carousel design that you will now see that you will now see that you will now see >> in a lot of places in the church space >> in a lot of places in the church space >> in a lot of places in the church space was I believe initially seen on my like was I believe initially seen on my like was I believe initially seen on my like for you page uh or my discovery page for you page uh or my discovery page for you page uh or my discovery page explore tab in Instagram from like explore tab in Instagram from like explore tab in Instagram from like another industry probably related to another industry probably related to another industry probably related to like entrepreneurship or something or like entrepreneurship or something or like entrepreneurship or something or like some type of recipe or fashion like some type of recipe or fashion like some type of recipe or fashion thing that you know something else that thing that you know something else that thing that you know something else that I follow just recreationally and I I follow just recreationally and I I follow just recreationally and I thought oh wow that really stopped my thought oh wow that really stopped my thought oh wow that really stopped my scroll let's bring that into the church scroll let's bring that into the church scroll let's bring that into the church world and so let's say you're you need world and so let's say you're you need world and so let's say you're you need to come up with like a YouTube to come up with like a YouTube to come up with like a YouTube thumbnail. Typically, what churches do thumbnail. Typically, what churches do thumbnail. Typically, what churches do is they'll go straight to YouTube and is they'll go straight to YouTube and is they'll go straight to YouTube and look up Elevation Church Life Church and look up Elevation Church Life Church and look up Elevation Church Life Church and see what other churches are doing. And see what other churches are doing. And see what other churches are doing. And I'm not here to despair on that idea I'm not here to despair on that idea I'm not here to despair on that idea overall. Nothing wrong with gaining overall. Nothing wrong with gaining overall. Nothing wrong with gaining inspiration from other churches and inspiration from other churches and inspiration from other churches and cataloging that. We're going to get to cataloging that. We're going to get to cataloging that. We're going to get to that here in a moment. But I like to that here in a moment. But I like to that here in a moment. But I like to look at other industries rather than look at other industries rather than look at other industries rather than simply recycle what's already happening simply recycle what's already happening simply recycle what's already happening in our industry. So maybe I'll go to in our industry. So maybe I'll go to in our industry. So maybe I'll go to like, oh, what are health and fitness like, oh, what are health and fitness like, oh, what are health and fitness podcasters doing podcasters doing podcasters doing >> in their YouTube thumbnails? And what >> in their YouTube thumbnails? And what >> in their YouTube thumbnails? And what could I glean from that? Because what's could I glean from that? Because what's could I glean from that? Because what's true is that these creative formats are true is that these creative formats are true is that these creative formats are agnostic.

agnostic. agnostic. >> The subject matter is on cholesterol. >> The subject matter is on cholesterol. >> The subject matter is on cholesterol. >> Totally >> Totally >> Totally >> great. We have nothing to gain from >> great. We have nothing to gain from >> great. We have nothing to gain from that. But the creative formatting is that. But the creative formatting is that. But the creative formatting is going to be agnostic. And so what I can going to be agnostic. And so what I can going to be agnostic. And so what I can do is I can bring something from another do is I can bring something from another do is I can bring something from another industry that is foreign to mine. Bring industry that is foreign to mine. Bring industry that is foreign to mine. Bring that into my niche. Bring that into my that into my niche. Bring that into my that into my niche. Bring that into my world. And now I have this novel world. And now I have this novel world. And now I have this novel creative format simply because I've creative format simply because I've creative format simply because I've looked beyond my own world. And it's looked beyond my own world. And it's looked beyond my own world. And it's valuable to acknowledge that that each valuable to acknowledge that that each valuable to acknowledge that that each creative industry has kind of like this creative industry has kind of like this creative industry has kind of like this silo effect. If you're a church creative silo effect. If you're a church creative silo effect. If you're a church creative and your Instagram account, the the and your Instagram account, the the and your Instagram account, the the explore page for you is church creative explore page for you is church creative explore page for you is church creative stuff as you you you could scroll pretty stuff as you you you could scroll pretty stuff as you you you could scroll pretty quickly and just see a lot of familiar quickly and just see a lot of familiar quickly and just see a lot of familiar design, which is fine. But if you were design, which is fine. But if you were design, which is fine. But if you were to go to a fragrance house website or a to go to a fragrance house website or a to go to a fragrance house website or a health and wellness website or a tech health and wellness website or a tech health and wellness website or a tech startup website, you'll see design startup website, you'll see design startup website, you'll see design elements that you don't see in the elements that you don't see in the elements that you don't see in the church space. But if you were to, you church space. But if you were to, you church space. But if you were to, you know, if if your Instagram feed was to know, if if your Instagram feed was to know, if if your Instagram feed was to was to be all um fragrance houses, they was to be all um fragrance houses, they was to be all um fragrance houses, they would share a lot of the similarities. would share a lot of the similarities. would share a lot of the similarities. Same with health and wellness, same Same with health and wellness, same Same with health and wellness, same likely with tech startups. And so it is likely with tech startups. And so it is likely with tech startups. And so it is a really valuable exercise to kind of a really valuable exercise to kind of a really valuable exercise to kind of dip your toes into other industries, dip your toes into other industries, dip your toes into other industries, whether it's through training your whether it's through training your whether it's through training your algorithm, like for me, my explore page algorithm, like for me, my explore page algorithm, like for me, my explore page is like mostly pizza content. And so, is like mostly pizza content. And so, is like mostly pizza content. And so, but you'll see a lot of commonalities in but you'll see a lot of commonalities in but you'll see a lot of commonalities in pizza content. And sometimes I will do pizza content. And sometimes I will do pizza content. And sometimes I will do this exact same thing. I will look at this exact same thing. I will look at this exact same thing. I will look at the pizza world and see, oh, like what's the pizza world and see, oh, like what's the pizza world and see, oh, like what's a what's a creative expression that I a what's a creative expression that I a what's a creative expression that I could bring over into the church space could bring over into the church space could bring over into the church space because there's not any overlap really because there's not any overlap really because there's not any overlap really creatively between those spaces. So, creatively between those spaces. So, creatively between those spaces. So, it's a good exercise to do on YouTube or it's a good exercise to do on YouTube or it's a good exercise to do on YouTube or on Instagram or um yeah, go check out a on Instagram or um yeah, go check out a on Instagram or um yeah, go check out a a fragrance website or what was that

a fragrance website or what was that a fragrance website or what was that website that that we used to use in the website that that we used to use in the website that that we used to use in the early 2000s? Like stumble upon. You early 2000s? Like stumble upon. You early 2000s? Like stumble upon. You remember that where it was like just remember that where it was like just remember that where it was like just random website gener. random website gener. random website gener. >> Yeah. Like just choose a random >> Yeah. Like just choose a random >> Yeah. Like just choose a random industry, maybe one you have no interest industry, maybe one you have no interest industry, maybe one you have no interest in and explore kind of the best creative in and explore kind of the best creative in and explore kind of the best creative expressions of that industry and you're expressions of that industry and you're expressions of that industry and you're sure to find an element that you can sure to find an element that you can sure to find an element that you can replay in your church creative context. replay in your church creative context. replay in your church creative context. I think Alex keeps referencing fragrance I think Alex keeps referencing fragrance I think Alex keeps referencing fragrance houses because I put one extra spray on houses because I put one extra spray on houses because I put one extra spray on this morning and I'm just choking us all this morning and I'm just choking us all this morning and I'm just choking us all out in this studio. out in this studio. out in this studio. >> Maybe subliminally. Yeah. >> Maybe subliminally. Yeah. >> Maybe subliminally. Yeah. >> The fact that Alex mentioned pizza >> The fact that Alex mentioned pizza >> The fact that Alex mentioned pizza content is illuminating for me because content is illuminating for me because content is illuminating for me because that would never show up on my for you that would never show up on my for you that would never show up on my for you page. And so what's unique about this is page. And so what's unique about this is page. And so what's unique about this is that if we're just looking within the that if we're just looking within the that if we're just looking within the church space, okay, we're all going to church space, okay, we're all going to church space, okay, we're all going to go I'm going to go to transformation, go I'm going to go to transformation, go I'm going to go to transformation, I'm going to go to Elevation, I'm going I'm going to go to Elevation, I'm going I'm going to go to Elevation, I'm going to go to uh insert influential church to go to uh insert influential church to go to uh insert influential church here, and we're probably all going to go here, and we're probably all going to go here, and we're probably all going to go to some of the similar places. to some of the similar places. to some of the similar places. >> I don't have pizza content. Alex does. >> I don't have pizza content. Alex does. >> I don't have pizza content. Alex does. That's like a unique recreational hobby, That's like a unique recreational hobby, That's like a unique recreational hobby, right, right, right, >> for him. And so what that means is he >> for him. And so what that means is he >> for him. And so what that means is he can bring novel creative ideas into his can bring novel creative ideas into his can bring novel creative ideas into his church, into our church world that are church, into our church world that are church, into our church world that are novel to him. Maybe I'm watching novel to him. Maybe I'm watching novel to him. Maybe I'm watching fragrance videos or I'm watching fitness fragrance videos or I'm watching fitness fragrance videos or I'm watching fitness videos or I'm watching videos or I'm watching videos or I'm watching >> San Francisco sadness videos and I'm >> San Francisco sadness videos and I'm >> San Francisco sadness videos and I'm seeing like content that's unique to seeing like content that's unique to seeing like content that's unique to that world and they're all recycling that world and they're all recycling that world and they're all recycling each other but it's unique.

each other but it's unique. each other but it's unique. >> And so like look at your hobbies. Don't >> And so like look at your hobbies. Don't >> And so like look at your hobbies. Don't feel like you have to go like I'm going feel like you have to go like I'm going feel like you have to go like I'm going to look at the number one to look at the number one to look at the number one entrepreneurial podcast. Maybe there's entrepreneurial podcast. Maybe there's entrepreneurial podcast. Maybe there's something to gain there. Absolutely. But something to gain there. Absolutely. But something to gain there. Absolutely. But like what are your unique hobbies? Alex like what are your unique hobbies? Alex like what are your unique hobbies? Alex is into hunting as well. What is the is into hunting as well. What is the is into hunting as well. What is the hunting world on YouTube doing in their hunting world on YouTube doing in their hunting world on YouTube doing in their creative formatting? Hey, that's a creative formatting? Hey, that's a creative formatting? Hey, that's a perfect example. Perfect example perfect example. Perfect example perfect example. Perfect example >> because we're we've tried content on the >> because we're we've tried content on the >> because we're we've tried content on the ProChurch Tools on the main channel that ProChurch Tools on the main channel that ProChurch Tools on the main channel that was inspired by something that I saw in was inspired by something that I saw in was inspired by something that I saw in the hunting world that you have never the hunting world that you have never the hunting world that you have never seen. It was a content format that I seen. It was a content format that I seen. It was a content format that I sent to you and said, "Hey, in this sent to you and said, "Hey, in this sent to you and said, "Hey, in this industry, this is the type of content industry, this is the type of content industry, this is the type of content that is really resonating right now." that is really resonating right now." that is really resonating right now." And and we gleaned something from that. And and we gleaned something from that. And and we gleaned something from that. So, that's a perfect example. And this So, that's a perfect example. And this So, that's a perfect example. And this gets to the next item on our list, gets to the next item on our list, gets to the next item on our list, >> which is repeat the best, forget the >> which is repeat the best, forget the >> which is repeat the best, forget the rest, continue to test. One of our rest, continue to test. One of our rest, continue to test. One of our values for creativity, for social media, values for creativity, for social media, values for creativity, for social media, for any type of content creation, the for any type of content creation, the for any type of content creation, the continue to test. continue to test. continue to test. >> Yeah. >> Yeah. >> Yeah. >> Stanza in that value. Well, we perfectly >> Stanza in that value. Well, we perfectly >> Stanza in that value. Well, we perfectly just and we mentioned that there was just and we mentioned that there was just and we mentioned that there was this like casual talking head rough this like casual talking head rough this like casual talking head rough style of video from the hunting world style of video from the hunting world style of video from the hunting world that we were like, "Oh, okay. How can we that we were like, "Oh, okay. How can we that we were like, "Oh, okay. How can we take this idea and express it in our own take this idea and express it in our own take this idea and express it in our own way in our world?" And we tested with way in our world?" And we tested with way in our world?" And we tested with that video format one that we had never that video format one that we had never that video format one that we had never tried before. That carousel format that tried before. That carousel format that tried before. That carousel format that today is one of our top performing today is one of our top performing today is one of our top performing creative formats was originally a creative formats was originally a creative formats was originally a continue to test. We had never published continue to test. We had never published continue to test. We had never published anything like that. And I thought, "Wow, anything like that. And I thought, "Wow, anything like that. And I thought, "Wow, I was compelled to stop scrolling when I I was compelled to stop scrolling when I I was compelled to stop scrolling when I saw this. I wonder if it'll carry over saw this. I wonder if it'll carry over saw this. I wonder if it'll carry over into our world." And then what happens into our world." And then what happens into our world." And then what happens is you can get the unvarnished feedback is you can get the unvarnished feedback is you can get the unvarnished feedback from social. What a huge benefit. Don't from social. What a huge benefit. Don't from social. What a huge benefit. Don't have to spend a ton of money on market

have to spend a ton of money on market have to spend a ton of money on market research. Social media will just give research. Social media will just give research. Social media will just give you feedback as people vote with their you feedback as people vote with their you feedback as people vote with their time and attention. and you can see your time and attention. and you can see your time and attention. and you can see your top performers and your worst performers top performers and your worst performers top performers and your worst performers and then you can try to identify the and then you can try to identify the and then you can try to identify the commonalities. We saw again and again commonalities. We saw again and again commonalities. We saw again and again that carousel creative format rose to that carousel creative format rose to that carousel creative format rose to the top. So then it went from a continue the top. So then it went from a continue the top. So then it went from a continue to test item to a repeat the best item to test item to a repeat the best item to test item to a repeat the best item in our repeat the best forget the rest in our repeat the best forget the rest in our repeat the best forget the rest continue to test value and we've just continue to test value and we've just continue to test value and we've just continued going to that well again and continued going to that well again and continued going to that well again and again. One of the best ways to stay again. One of the best ways to stay again. One of the best ways to stay creative and to stay effective is to creative and to stay effective is to creative and to stay effective is to know what works and to continue know what works and to continue know what works and to continue hammering on what works. to go back to hammering on what works. to go back to hammering on what works. to go back to our original item which was hey you our original item which was hey you our original item which was hey you don't need as much content variety as don't need as much content variety as don't need as much content variety as you think. I always like to use Dave you think. I always like to use Dave you think. I always like to use Dave Ramsey for this as an example. The man Ramsey for this as an example. The man Ramsey for this as an example. The man has been talking about the same things has been talking about the same things has been talking about the same things for 30 years for 30 years for 30 years >> in the same way >> in the same way >> in the same way >> and he's as influential as ever. I you >> and he's as influential as ever. I you >> and he's as influential as ever. I you know like for me I remember listening to know like for me I remember listening to know like for me I remember listening to him for about 24 months and being like him for about 24 months and being like him for about 24 months and being like all right well all right well all right well >> I got this like nothing else I need to >> I got this like nothing else I need to >> I got this like nothing else I need to gain from hearing him talk to someone gain from hearing him talk to someone gain from hearing him talk to someone and be like Dave like I think a credit and be like Dave like I think a credit and be like Dave like I think a credit card would be good for me card would be good for me card would be good for me >> and being like no one should have a >> and being like no one should have a >> and being like no one should have a credit card ever next caller over and credit card ever next caller over and credit card ever next caller over and over and over again. Okay so like this over and over again. Okay so like this over and over again. Okay so like this is what Dave Ramsey believes and he just is what Dave Ramsey believes and he just is what Dave Ramsey believes and he just keeps hitting and hammering on that same keeps hitting and hammering on that same keeps hitting and hammering on that same thing over and over again. And so repeat thing over and over again. And so repeat thing over and over again. And so repeat the best also can mean reposting content the best also can mean reposting content the best also can mean reposting content that you have realized works well just that you have realized works well just that you have realized works well just this week you can go to our carousel and this week you can go to our carousel and this week you can go to our carousel and this is like an example of all these this is like an example of all these this is like an example of all these things coming together. I just came home things coming together. I just came home things coming together. I just came home from this trip and when I come home from this trip and when I come home from this trip and when I come home usually I've exhausted my like content usually I've exhausted my like content usually I've exhausted my like content vault and I have to start like building vault and I have to start like building vault and I have to start like building it up again. And so it up again. And so it up again. And so >> my content volume on social it kind of

>> my content volume on social it kind of >> my content volume on social it kind of dips for a brief little while. Now I dips for a brief little while. Now I dips for a brief little while. Now I know I don't miss a week remember no know I don't miss a week remember no know I don't miss a week remember no weeks off but it might go from like you weeks off but it might go from like you weeks off but it might go from like you know three to five posts a week to oh know three to five posts a week to oh know three to five posts a week to oh it's a week of one or two. And what I'll it's a week of one or two. And what I'll it's a week of one or two. And what I'll often do and have been doing even more often do and have been doing even more often do and have been doing even more is taking a piece of content that I know is taking a piece of content that I know is taking a piece of content that I know is a guaranteed winner, a predictable is a guaranteed winner, a predictable is a guaranteed winner, a predictable high performer, and publishing it again. high performer, and publishing it again. high performer, and publishing it again. >> I talked with the church about this >> I talked with the church about this >> I talked with the church about this yesterday. They said, "When you say like yesterday. They said, "When you say like yesterday. They said, "When you say like repost your winners," like, "What do you repost your winners," like, "What do you repost your winners," like, "What do you mean?" I said, "You literally repost mean?" I said, "You literally repost mean?" I said, "You literally repost it." it." it." >> I said, "I went to my Dropbox and I >> I said, "I went to my Dropbox and I >> I said, "I went to my Dropbox and I downloaded the slides. I went to the downloaded the slides. I went to the downloaded the slides. I went to the previous last year's post. previous last year's post. previous last year's post. >> I copied the caption. I loaded it up and >> I copied the caption. I loaded it up and >> I copied the caption. I loaded it up and I pressed send." And guess what? I pressed send." And guess what? I pressed send." And guess what? Everyone was like, "Oh, this is a great Everyone was like, "Oh, this is a great Everyone was like, "Oh, this is a great post. This post is so good." And that's post. This post is so good." And that's post. This post is so good." And that's like a great way to continue to be like a great way to continue to be like a great way to continue to be effective and repeat the best. Repeat effective and repeat the best. Repeat effective and repeat the best. Repeat the same creative formats. Sure, the same creative formats. Sure, the same creative formats. Sure, >> dial back into the same subject matter >> dial back into the same subject matter >> dial back into the same subject matter that you've seen perform well that you've seen perform well that you've seen perform well >> or republish winners exactly as they >> or republish winners exactly as they >> or republish winners exactly as they are. And Dave Ramsey, he he intersects are. And Dave Ramsey, he he intersects are. And Dave Ramsey, he he intersects my my feeds every once in a while. I my my feeds every once in a while. I my my feeds every once in a while. I noticed, and you said it, he's been noticed, and you said it, he's been noticed, and you said it, he's been saying the same thing in the same way saying the same thing in the same way saying the same thing in the same way for a long time. yet because it works, for a long time. yet because it works, for a long time. yet because it works, it actually earns him new audiences, it actually earns him new audiences, it actually earns him new audiences, like an evergreen audience, right? Like like an evergreen audience, right? Like like an evergreen audience, right? Like there's folks hearing Dave Ramsey say there's folks hearing Dave Ramsey say there's folks hearing Dave Ramsey say this thing for the first time. Um, and this thing for the first time. Um, and this thing for the first time. Um, and it's because he's repeating not just the it's because he's repeating not just the it's because he's repeating not just the content format, but the content itself.

content format, but the content itself. content format, but the content itself. And so the same is true like for Brady And so the same is true like for Brady And so the same is true like for Brady Sheerer on Instagram, right? You post Sheerer on Instagram, right? You post Sheerer on Instagram, right? You post literally the same post with the same literally the same post with the same literally the same post with the same caption and it actually earns you an caption and it actually earns you an caption and it actually earns you an entire new audience. And that's thanks entire new audience. And that's thanks entire new audience. And that's thanks to the era of social that we're in. But to the era of social that we're in. But to the era of social that we're in. But it's not just you're not just playing it's not just you're not just playing it's not just you're not just playing the hits to the same audience who the hits to the same audience who the hits to the same audience who reacted well to it last time. You're reacted well to it last time. You're reacted well to it last time. You're earning yourself an entirely new earning yourself an entirely new earning yourself an entirely new audience. That's a discovery area of audience. That's a discovery area of audience. That's a discovery area of social that we're in right now. social that we're in right now. social that we're in right now. >> And this carries over to Sunday morning, >> And this carries over to Sunday morning, >> And this carries over to Sunday morning, too. We know people come to church on too. We know people come to church on too. We know people come to church on average two out of every five Sundays. average two out of every five Sundays. average two out of every five Sundays. And look, I I'm not sure exactly how And look, I I'm not sure exactly how And look, I I'm not sure exactly how farreaching those consequences will farreaching those consequences will farreaching those consequences will have, but if you know the average person have, but if you know the average person have, but if you know the average person comes 40% of the time, what does that comes 40% of the time, what does that comes 40% of the time, what does that mean for how well they know the song mean for how well they know the song mean for how well they know the song that you are just exhausted singing? How that you are just exhausted singing? How that you are just exhausted singing? How well are they familiar with an upcoming well are they familiar with an upcoming well are they familiar with an upcoming event that you've promoted every single event that you've promoted every single event that you've promoted every single week, but one, you're, you know, week, but one, you're, you know, week, but one, you're, you know, promoting an event, so people are promoting an event, so people are promoting an event, so people are probably not listening that much anyway, probably not listening that much anyway, probably not listening that much anyway, and they were only there two to five and they were only there two to five and they were only there two to five Sundays. How does that translate to the Sundays. How does that translate to the Sundays. How does that translate to the same like subject matter that you're same like subject matter that you're same like subject matter that you're hitting on in your sermons, right? We hitting on in your sermons, right? We hitting on in your sermons, right? We talk about church values and the talk about church values and the talk about church values and the importance of just repeating them over importance of just repeating them over importance of just repeating them over and over again from stage. Well, that's and over again from stage. Well, that's and over again from stage. Well, that's even more important if people are coming even more important if people are coming even more important if people are coming 40% of the time and not 100% of the 40% of the time and not 100% of the 40% of the time and not 100% of the time. Why are you giggling? I laughed time. Why are you giggling? I laughed time. Why are you giggling? I laughed when you said that because um for any when you said that because um for any when you said that because um for any pastor or preacher who teaches from like pastor or preacher who teaches from like pastor or preacher who teaches from like a lectionary a lectionary a lectionary um they'll know that like the same um they'll know that like the same um they'll know that like the same scriptures will recycle about every 3 scriptures will recycle about every 3 scriptures will recycle about every 3 years or so. And so just last week I years or so. And so just last week I years or so. And so just last week I preached um on a gospel on on one of the preached um on a gospel on on one of the preached um on a gospel on on one of the parable parables of Jesus that I had parable parables of Jesus that I had parable parables of Jesus that I had preached on exactly three years earlier preached on exactly three years earlier preached on exactly three years earlier because we preach from a lectionary. Um,

because we preach from a lectionary. Um, because we preach from a lectionary. Um, and someone who is I would categorize a and someone who is I would categorize a and someone who is I would categorize a superurcher. Like they come to church superurcher. Like they come to church superurcher. Like they come to church >> almost every week. They came up to me >> almost every week. They came up to me >> almost every week. They came up to me after that sermon. They said, after that sermon. They said, after that sermon. They said, >> "I just like I'm not sure I've ever >> "I just like I'm not sure I've ever >> "I just like I'm not sure I've ever heard that parable before." And I wanted heard that parable before." And I wanted heard that parable before." And I wanted to say to them was um you heard that to say to them was um you heard that to say to them was um you heard that here 3 years ago and I almost preached here 3 years ago and I almost preached here 3 years ago and I almost preached it in the exact same way. like I took it in the exact same way. like I took it in the exact same way. like I took the content from that that sermon and the content from that that sermon and the content from that that sermon and and borrowed a lot of it, brought it and borrowed a lot of it, brought it and borrowed a lot of it, brought it over because I know that like over because I know that like over because I know that like sermonizing is is like just not a very sermonizing is is like just not a very sermonizing is is like just not a very effective means of formation. So, I have effective means of formation. So, I have effective means of formation. So, I have no hesitancy to like to to borrow if I'm no hesitancy to like to to borrow if I'm no hesitancy to like to to borrow if I'm preaching from the same text, borrow preaching from the same text, borrow preaching from the same text, borrow something that I've said two or three something that I've said two or three something that I've said two or three years earlier. And it was just it was it years earlier. And it was just it was it years earlier. And it was just it was it was such a uh was such a uh was such a uh >> kind of a humorous example of that, >> kind of a humorous example of that, >> kind of a humorous example of that, which is like, oh my gosh, I've never which is like, oh my gosh, I've never which is like, oh my gosh, I've never heard that before. It's like, no, you heard that before. It's like, no, you heard that before. It's like, no, you heard that here before. And that that's heard that here before. And that that's heard that here before. And that that's just like there's we're inundated with just like there's we're inundated with just like there's we're inundated with so much content. It's easy to forget so much content. It's easy to forget so much content. It's easy to forget that I've seen this post from Brady on that I've seen this post from Brady on that I've seen this post from Brady on Instagram before. And so maybe when I Instagram before. And so maybe when I Instagram before. And so maybe when I see it a year later or six months later, see it a year later or six months later, see it a year later or six months later, it feels like fresh revelation. And that it feels like fresh revelation. And that it feels like fresh revelation. And that matters, right?

matters, right? matters, right? >> I had six calls with churches yesterday. >> I had six calls with churches yesterday. >> I had six calls with churches yesterday. I had six calls with churches the day I had six calls with churches the day I had six calls with churches the day before. 12 calls. before. 12 calls. before. 12 calls. >> If you're on a call with me, you're a >> If you're on a call with me, you're a >> If you're on a call with me, you're a customer and you are likely someone who customer and you are likely someone who customer and you are likely someone who has been following our content for a has been following our content for a has been following our content for a long time. Virtually every one of these long time. Virtually every one of these long time. Virtually every one of these calls with a church includes at some calls with a church includes at some calls with a church includes at some point them going, "By the way, love your point them going, "By the way, love your point them going, "By the way, love your stuff. I have to watch it all the time. stuff. I have to watch it all the time. stuff. I have to watch it all the time. >> Then I then say exactly what I say on >> Then I then say exactly what I say on >> Then I then say exactly what I say on this podcast every week and they go let this podcast every week and they go let this podcast every week and they go let me write that down. me write that down. me write that down. >> I'm like no weeks off. They're like >> I'm like no weeks off. They're like >> I'm like no weeks off. They're like whoa. whoa. whoa. >> And that's to nobody's fault, right? >> And that's to nobody's fault, right? >> And that's to nobody's fault, right? That's just human nature. That's just human nature. That's just human nature. >> And it's like why I want to emphasize if >> And it's like why I want to emphasize if >> And it's like why I want to emphasize if you take away anything from this you take away anything from this you take away anything from this episode. Like maybe it's just okay. I episode. Like maybe it's just okay. I episode. Like maybe it's just okay. I can probably recycle things a little bit can probably recycle things a little bit can probably recycle things a little bit more. more. more. >> To the point of Dave Ramsey, I don't >> To the point of Dave Ramsey, I don't >> To the point of Dave Ramsey, I don't know if you've seen the Dave Ramsey meme know if you've seen the Dave Ramsey meme know if you've seen the Dave Ramsey meme that is very popular right now. The fact that is very popular right now. The fact that is very popular right now. The fact that he's so consistent in his responses that he's so consistent in his responses that he's so consistent in his responses has birthed a meme. There's a photo of has birthed a meme. There's a photo of has birthed a meme. There's a photo of Dave Ramsey and we can put this on the Dave Ramsey and we can put this on the Dave Ramsey and we can put this on the screen screen screen >> with his arms crossed and he's on his >> with his arms crossed and he's on his >> with his arms crossed and he's on his radio show. So like he has his headset radio show. So like he has his headset radio show. So like he has his headset on. You can tell he's listening to a on. You can tell he's listening to a on. You can tell he's listening to a caller and he has his like arms crossed caller and he has his like arms crossed caller and he has his like arms crossed and the idea is just like okay Dave and the idea is just like okay Dave and the idea is just like okay Dave keeps encountering the same people doing keeps encountering the same people doing keeps encountering the same people doing the same things.

the same things. the same things. >> No credit cards. Make sure you own your >> No credit cards. Make sure you own your >> No credit cards. Make sure you own your car. car. car. >> Yeah. And then so we've translated that >> Yeah. And then so we've translated that >> Yeah. And then so we've translated that to another world where people are to another world where people are to another world where people are talking to Dave Ramsey and they keep talking to Dave Ramsey and they keep talking to Dave Ramsey and they keep making like the same types of mistakes making like the same types of mistakes making like the same types of mistakes but not in the financial world. So the but not in the financial world. So the but not in the financial world. So the caller goes, "So so Dave Dave, this is caller goes, "So so Dave Dave, this is caller goes, "So so Dave Dave, this is Dave. So the devil promised you a fiddle Dave. So the devil promised you a fiddle Dave. So the devil promised you a fiddle made of gold." That's right, Dave. But made of gold." That's right, Dave. But made of gold." That's right, Dave. But you had to wager your eternal soul. you had to wager your eternal soul. you had to wager your eternal soul. Yeah. In a fiddling contest. Correct. Yeah. In a fiddling contest. Correct. Yeah. In a fiddling contest. Correct. Against the devil. Uhhuh. Against the devil. Uhhuh. Against the devil. Uhhuh. >> That's how every one of his calls goes. >> That's how every one of his calls goes. >> That's how every one of his calls goes. >> Yeah. Yeah. I thought credit cards were >> Yeah. Yeah. I thought credit cards were >> Yeah. Yeah. I thought credit cards were going to be good for us, Dave. going to be good for us, Dave. going to be good for us, Dave. Okay, let's talk about repurposing Okay, let's talk about repurposing Okay, let's talk about repurposing sermon content because as much as we've sermon content because as much as we've sermon content because as much as we've never talked about this before, never talked about this before, never talked about this before, >> as much as I harp on the church >> as much as I harp on the church >> as much as I harp on the church advantage, this was one of the things advantage, this was one of the things advantage, this was one of the things that came up in our conversation with that came up in our conversation with that came up in our conversation with one of the churches, I can't remember if one of the churches, I can't remember if one of the churches, I can't remember if it was in New Zealand or Singapore, it was in New Zealand or Singapore, it was in New Zealand or Singapore, where they were like, "How do I come up where they were like, "How do I come up where they were like, "How do I come up with like new ideas?" And I said, like, with like new ideas?" And I said, like, with like new ideas?" And I said, like, you have hundreds of sermons that you you have hundreds of sermons that you you have hundreds of sermons that you can dive into. And what I told this can dive into. And what I told this can dive into. And what I told this person was 5 to 10 years ago, the only person was 5 to 10 years ago, the only person was 5 to 10 years ago, the only way to realistically realistically way to realistically realistically way to realistically realistically repurpose that content would have been a repurpose that content would have been a repurpose that content would have been a ton of manual labor. Like listening ton of manual labor. Like listening ton of manual labor. Like listening through a sermon from through a sermon from through a sermon from >> 2 and a half years ago and trying to >> 2 and a half years ago and trying to >> 2 and a half years ago and trying to identify like okay what could we identify like okay what could we identify like okay what could we repurpose here?

repurpose here? repurpose here? >> The wisdom of scripture is for all >> The wisdom of scripture is for all >> The wisdom of scripture is for all people for all time. And so like people for all time. And so like people for all time. And so like everything in a sermon is evergreen if everything in a sermon is evergreen if everything in a sermon is evergreen if it can be repurposed. I said now this is it can be repurposed. I said now this is it can be repurposed. I said now this is one of the best uses of chat GBPT where one of the best uses of chat GBPT where one of the best uses of chat GBPT where we take source material and something we take source material and something we take source material and something that would have taken us one two or that would have taken us one two or that would have taken us one two or three hours of actual focused energy. We three hours of actual focused energy. We three hours of actual focused energy. We can put this into chat GBT. Say, "Okay, can put this into chat GBT. Say, "Okay, can put this into chat GBT. Say, "Okay, transcribe." Okay, great. If chat GBT transcribe." Okay, great. If chat GBT transcribe." Okay, great. If chat GBT won't transcribe it, use some AI that'll won't transcribe it, use some AI that'll won't transcribe it, use some AI that'll transcribe it transcribe it transcribe it >> free. Then put the transcription into >> free. Then put the transcription into >> free. Then put the transcription into chat and say, "Okay, let's identify chat and say, "Okay, let's identify chat and say, "Okay, let's identify parts of this transcription that would parts of this transcription that would parts of this transcription that would make sense for social media posts." Or, make sense for social media posts." Or, make sense for social media posts." Or, "Hey, identify anytime the speaker in "Hey, identify anytime the speaker in "Hey, identify anytime the speaker in this transcription tells a story. this transcription tells a story. this transcription tells a story. Identify any part of scriptural Identify any part of scriptural Identify any part of scriptural exposition, whatever it might be. exposition, whatever it might be. exposition, whatever it might be. Identify any part of this where there Identify any part of this where there Identify any part of this where there are strong scriptural applications in are strong scriptural applications in are strong scriptural applications in any one of these categories and then you any one of these categories and then you any one of these categories and then you can like outline the categories and can like outline the categories and can like outline the categories and maybe you run a sermon and you get maybe you run a sermon and you get maybe you run a sermon and you get nothing. So then run the next one and nothing. So then run the next one and nothing. So then run the next one and run the next one and then what you can run the next one and then what you can run the next one and then what you can do and I told this person was you could do and I told this person was you could do and I told this person was you could literally go to your pastor and say, literally go to your pastor and say, literally go to your pastor and say, "Hey, you preached a sermon on this date "Hey, you preached a sermon on this date "Hey, you preached a sermon on this date and in it you talked about this and I and in it you talked about this and I and in it you talked about this and I think that that is the perfect story or think that that is the perfect story or think that that is the perfect story or the perfect scriptural observation that the perfect scriptural observation that the perfect scriptural observation that would make sense as the leadin to an would make sense as the leadin to an would make sense as the leadin to an event promotion about this thing."

event promotion about this thing." event promotion about this thing." >> Okay? >> Okay? >> Okay? >> And then what you can do is basically >> And then what you can do is basically >> And then what you can do is basically give them the transcription. You can say give them the transcription. You can say give them the transcription. You can say to chat again, we're not using chat to to chat again, we're not using chat to to chat again, we're not using chat to come up with source material. come up with source material. come up with source material. >> Yes, it's not generating any >> Yes, it's not generating any >> Yes, it's not generating any >> which is like rule number one of AI >> which is like rule number one of AI >> which is like rule number one of AI policy for churches. Okay, chat, we've policy for churches. Okay, chat, we've policy for churches. Okay, chat, we've identified this portion. Rewrite this in identified this portion. Rewrite this in identified this portion. Rewrite this in fewer than x amount of characters um as fewer than x amount of characters um as fewer than x amount of characters um as a social media script can rewrite it and a social media script can rewrite it and a social media script can rewrite it and then you can hand that to your pastor then you can hand that to your pastor then you can hand that to your pastor and be like, I want you to look into and be like, I want you to look into and be like, I want you to look into this camera and share this story and at this camera and share this story and at this camera and share this story and at the end be like, and this is why we want the end be like, and this is why we want the end be like, and this is why we want you to sign up for fall festival this you to sign up for fall festival this you to sign up for fall festival this year year year >> and I'm going to post that on social >> and I'm going to post that on social >> and I'm going to post that on social media. you have come up with a brand new media. you have come up with a brand new media. you have come up with a brand new creative idea using creative idea using creative idea using >> information. Yes. That your pastor >> information. Yes. That your pastor >> information. Yes. That your pastor created, even if it was months or years created, even if it was months or years created, even if it was months or years ago, you then can go to them and get ago, you then can go to them and get ago, you then can go to them and get them on camera and they're probably them on camera and they're probably them on camera and they're probably going to be pretty familiar with this going to be pretty familiar with this going to be pretty familiar with this one because you've already done the work one because you've already done the work one because you've already done the work for them and the work was based on work for them and the work was based on work for them and the work was based on work they already did. they already did. they already did. >> And so we think about this sermon >> And so we think about this sermon >> And so we think about this sermon content as, oh, I have this week's content as, oh, I have this week's content as, oh, I have this week's sermon from last Sunday. How can I sermon from last Sunday. How can I sermon from last Sunday. How can I repurpose it? No, no, no. Like in the repurpose it? No, no, no. Like in the repurpose it? No, no, no. Like in the same way that I have 10 years of social same way that I have 10 years of social same way that I have 10 years of social content, YouTube content, and podcasts, content, YouTube content, and podcasts, content, YouTube content, and podcasts, all of which can be mined all of which can be mined all of which can be mined >> to be recycled. Your church has the >> to be recycled. Your church has the >> to be recycled. Your church has the exact same thing. And you're the only exact same thing. And you're the only exact same thing. And you're the only organization in the world that does it.

organization in the world that does it. organization in the world that does it. There are two types of people, churches There are two types of people, churches There are two types of people, churches and content creators. Nobody else has and content creators. Nobody else has and content creators. Nobody else has it. it. it. >> I'm going to the dentist this afternoon. >> I'm going to the dentist this afternoon. >> I'm going to the dentist this afternoon. My dentist can't go, "Well, I'm going to My dentist can't go, "Well, I'm going to My dentist can't go, "Well, I'm going to just look through the messages I've been just look through the messages I've been just look through the messages I've been preparing for the past 10 years." No, preparing for the past 10 years." No, preparing for the past 10 years." No, no, no. All they can do is like share no, no. All they can do is like share no, no. All they can do is like share x-rays or something. That's what they x-rays or something. That's what they x-rays or something. That's what they have in their vault. And so finding new have in their vault. And so finding new have in their vault. And so finding new and novel ways to repurpose this and novel ways to repurpose this and novel ways to repurpose this content. And I think we are at the very content. And I think we are at the very content. And I think we are at the very beginning stages of this being possible. beginning stages of this being possible. beginning stages of this being possible. 24 months ago, not a thing. This is a 24 months ago, not a thing. This is a 24 months ago, not a thing. This is a brand new creative process that we can brand new creative process that we can brand new creative process that we can leverage and regain time. Something that leverage and regain time. Something that leverage and regain time. Something that it just wouldn't have been realistic it just wouldn't have been realistic it just wouldn't have been realistic because like it's hard enough to look because like it's hard enough to look because like it's hard enough to look through one sermon each week and turn through one sermon each week and turn through one sermon each week and turn that into social content. When I say that into social content. When I say that into social content. When I say that, I mean your most recent sermon to that, I mean your most recent sermon to that, I mean your most recent sermon to go back into the vault. I just have that go back into the vault. I just have that go back into the vault. I just have that kind of time. No, you don't need that kind of time. No, you don't need that kind of time. No, you don't need that time. Chat can do it for you. time. Chat can do it for you. time. Chat can do it for you. >> Well, and you've just talked about maybe >> Well, and you've just talked about maybe >> Well, and you've just talked about maybe going back retroactively and doing that going back retroactively and doing that going back retroactively and doing that work. But now that you've said that and work. But now that you've said that and work. But now that you've said that and to the the social media managers that to the the social media managers that to the the social media managers that are listening, that's another antenna are listening, that's another antenna are listening, that's another antenna that you get to put up when you're going that you get to put up when you're going that you get to put up when you're going through your weekly sermons. You're through your weekly sermons. You're through your weekly sermons. You're going through your weekly sermons going through your weekly sermons going through your weekly sermons looking for two maybe three short um looking for two maybe three short um looking for two maybe three short um clips to post to social media as as clips to post to social media as as clips to post to social media as as these these sermon shorts, but now you these these sermon shorts, but now you these these sermon shorts, but now you have this other antenna to put up and have this other antenna to put up and have this other antenna to put up and pay attention to, like you said, stories pay attention to, like you said, stories pay attention to, like you said, stories or scriptural applications that are or scriptural applications that are or scriptural applications that are going to be relevant to your events that going to be relevant to your events that going to be relevant to your events that are upcoming. So it's not just you don't are upcoming. So it's not just you don't are upcoming. So it's not just you don't have to go back only retroactively but have to go back only retroactively but have to go back only retroactively but now in your ongoing kind of evergreen now in your ongoing kind of evergreen now in your ongoing kind of evergreen process that's just kind of another process that's just kind of another process that's just kind of another thing to put up and say oh I can pastor thing to put up and say oh I can pastor thing to put up and say oh I can pastor shared this story I don't want to share shared this story I don't want to share shared this story I don't want to share that to to social this week but we have that to to social this week but we have that to to social this week but we have this event coming up where that is going this event coming up where that is going this event coming up where that is going to be really applicable for some content to be really applicable for some content to be really applicable for some content that we can make for that looking a that we can make for that looking a that we can make for that looking a little bit ahead and this gets to our little bit ahead and this gets to our little bit ahead and this gets to our final point which is a vault of

final point which is a vault of final point which is a vault of inspiration. inspiration. inspiration. The word vault is meant to convey the The word vault is meant to convey the The word vault is meant to convey the idea that you are adding to this thing. idea that you are adding to this thing. idea that you are adding to this thing. >> And when it's needed, you can open up >> And when it's needed, you can open up >> And when it's needed, you can open up that vault and dip into the reserves. that vault and dip into the reserves. that vault and dip into the reserves. >> And so, let's say you added this one >> And so, let's say you added this one >> And so, let's say you added this one extra step each week to your content extra step each week to your content extra step each week to your content creation pipeline where you review an creation pipeline where you review an creation pipeline where you review an older sermon, just one a week, older sermon, just one a week, older sermon, just one a week, >> and you put it through, you know, five >> and you put it through, you know, five >> and you put it through, you know, five different prompts. We just gave you a different prompts. We just gave you a different prompts. We just gave you a few different examples. And we're just few different examples. And we're just few different examples. And we're just exploring these creative ideas right exploring these creative ideas right exploring these creative ideas right now. You're probably listening to this now. You're probably listening to this now. You're probably listening to this and thinking, "Oh, I I could ask this and thinking, "Oh, I I could ask this and thinking, "Oh, I I could ask this question as well. I could give it this question as well. I could give it this question as well. I could give it this prompt." Great. Let's say one of the prompt." Great. Let's say one of the prompt." Great. Let's say one of the questions you ask is what stories are questions you ask is what stories are questions you ask is what stories are being told in this transcription and you being told in this transcription and you being told in this transcription and you just asked chat to identify those for just asked chat to identify those for just asked chat to identify those for you and within a second it has given you you and within a second it has given you you and within a second it has given you like the two stories the pastor told. I like the two stories the pastor told. I like the two stories the pastor told. I would copy and paste those stories and would copy and paste those stories and would copy and paste those stories and put them inside of your vault of put them inside of your vault of put them inside of your vault of inspiration or put them inside of your inspiration or put them inside of your inspiration or put them inside of your story vault if you keep them separate story vault if you keep them separate story vault if you keep them separate >> and mark it story about peace or story >> and mark it story about peace or story >> and mark it story about peace or story about whatever. So then when you need to about whatever. So then when you need to about whatever. So then when you need to present an announcement or prepare a present an announcement or prepare a present an announcement or prepare a promotion and you're using the church promotion and you're using the church promotion and you're using the church announcements for formula which is one announcements for formula which is one announcements for formula which is one story plus one next step you can look story plus one next step you can look story plus one next step you can look into your story vault and you are now into your story vault and you are now into your story vault and you are now not even coming up with your own stories not even coming up with your own stories not even coming up with your own stories cuz historically when we've talked about cuz historically when we've talked about cuz historically when we've talked about story vaults or vaults of inspiration we story vaults or vaults of inspiration we story vaults or vaults of inspiration we have always talked about okay something have always talked about okay something have always talked about okay something happens to me in real life I'm going to happens to me in real life I'm going to happens to me in real life I'm going to write that down as a story vault. So write that down as a story vault. So write that down as a story vault. So let's say you're not the pastor. Now let's say you're not the pastor. Now let's say you're not the pastor. Now what you can do is uh you know pastor what you can do is uh you know pastor what you can do is uh you know pastor told this story a few years ago but when told this story a few years ago but when told this story a few years ago but when he was younger and you can like tell the he was younger and you can like tell the he was younger and you can like tell the story on behalf of pastor and then use story on behalf of pastor and then use story on behalf of pastor and then use that as the lead into the fall festival that as the lead into the fall festival that as the lead into the fall festival promotion and now you're not using your promotion and now you're not using your promotion and now you're not using your own. It's a recycled story. It was a own. It's a recycled story. It was a own. It's a recycled story. It was a story that your pastor deemed useful

story that your pastor deemed useful story that your pastor deemed useful enough to share in a sermon. And so you enough to share in a sermon. And so you enough to share in a sermon. And so you now have essentially implicit license to now have essentially implicit license to now have essentially implicit license to use it elsewhere from stage. You know, use it elsewhere from stage. You know, use it elsewhere from stage. You know, there are some stories where they would there are some stories where they would there are some stories where they would be weird if you told them yourself, but be weird if you told them yourself, but be weird if you told them yourself, but most stories that are told in the most stories that are told in the most stories that are told in the context of church are stories that if context of church are stories that if context of church are stories that if you told on behalf of someone else are you told on behalf of someone else are you told on behalf of someone else are perfectly accessible and not, you know, perfectly accessible and not, you know, perfectly accessible and not, you know, strange whatsoever. strange whatsoever. strange whatsoever. >> The point of the vault of inspiration is >> The point of the vault of inspiration is >> The point of the vault of inspiration is to start one right now. to start one right now. to start one right now. >> I told you if you take anything from >> I told you if you take anything from >> I told you if you take anything from this episode, let it be that you can this episode, let it be that you can this episode, let it be that you can have less variety in your overall have less variety in your overall have less variety in your overall content. Maybe on equal terms or 1 A and content. Maybe on equal terms or 1 A and content. Maybe on equal terms or 1 A and 1 B is start your inspiration vault now. 1 B is start your inspiration vault now. 1 B is start your inspiration vault now. Anytime you see something that you Anytime you see something that you Anytime you see something that you think, "Oh, that looks cool." Save it. think, "Oh, that looks cool." Save it. think, "Oh, that looks cool." Save it. You never know when you might need it. You never know when you might need it. You never know when you might need it. And the biggest way to protect yourself And the biggest way to protect yourself And the biggest way to protect yourself from a lack of creative inspiration down from a lack of creative inspiration down from a lack of creative inspiration down the road is to build up reserves for the road is to build up reserves for the road is to build up reserves for when you need it. We do this when you need it. We do this when you need it. We do this financially, right? financially, right? financially, right? >> Totally. Yeah. You pave the runway like >> Totally. Yeah. You pave the runway like >> Totally. Yeah. You pave the runway like infinite runway for achieving the no infinite runway for achieving the no infinite runway for achieving the no weeks off, right? Because the rainy day weeks off, right? Because the rainy day weeks off, right? Because the rainy day will come, right? that that week leading will come, right? that that week leading will come, right? that that week leading up to Christmas or like or after Easter up to Christmas or like or after Easter up to Christmas or like or after Easter or like something, you know, like or or like something, you know, like or or like something, you know, like or someone gets unexpectedly sick or someone gets unexpectedly sick or someone gets unexpectedly sick or someone's on vacation like that Slack someone's on vacation like that Slack someone's on vacation like that Slack week is going to come and week is going to come and week is going to come and having this vault of inspiration and in having this vault of inspiration and in having this vault of inspiration and in some cases like actual content, not just some cases like actual content, not just some cases like actual content, not just inspiration, but like actually fully inspiration, but like actually fully inspiration, but like actually fully fleshed content that's just like ready fleshed content that's just like ready fleshed content that's just like ready to go. I don't know. I I sleep better at to go. I don't know. I I sleep better at to go. I don't know. I I sleep better at night knowing that I have I have a vault night knowing that I have I have a vault night knowing that I have I have a vault of inspiration. So to recap, number one, of inspiration. So to recap, number one, of inspiration. So to recap, number one, you need less variety than you think.

you need less variety than you think. you need less variety than you think. Number two, repurpose from other Number two, repurpose from other Number two, repurpose from other industries. Number three, repeat the industries. Number three, repeat the industries. Number three, repeat the best, forget the rest, continue to test. best, forget the rest, continue to test. best, forget the rest, continue to test. Number four, repurpose sermon content. Number four, repurpose sermon content. Number four, repurpose sermon content. And number five, build your vault of And number five, build your vault of And number five, build your vault of inspiration of stories so that when you inspiration of stories so that when you inspiration of stories so that when you need them, you've got plenty. Thanks as need them, you've got plenty. Thanks as need them, you've got plenty. Thanks as always for your time, attention, and always for your time, attention, and always for your time, attention, and trust. We will talk to you next trust. We will talk to you next trust. We will talk to you next Wednesday. My apologies, Owen, for not Wednesday. My apologies, Owen, for not Wednesday. My apologies, Owen, for not showing you the gray card last week. I showing you the gray card last week. I showing you the gray card last week. I know you were very magenta know you were very magenta know you were very magenta compared to me. I keep looking like I'm compared to me. I keep looking like I'm compared to me. I keep looking like I'm hunching honcho. hunching honcho. hunching honcho. >> The whole show or the the just these >> The whole show or the the just these >> The whole show or the the just these intros I come like hi