The Secret Weapon of Church Communications [Building Block #3]

The average church does more than seven The average church does more than seven announcements in every single service. announcements in every single service. announcements in every single service. Why does this happen? Well, because Why does this happen? Well, because Why does this happen? Well, because churches want everyone to know churches want everyone to know churches want everyone to know everything about what's going on. But, everything about what's going on. But, everything about what's going on. But, this tends to backfire because the more this tends to backfire because the more this tends to backfire because the more you announce, the less they listen. In a you announce, the less they listen. In a you announce, the less they listen. In a perfect world, you would just do fewer perfect world, you would just do fewer perfect world, you would just do fewer announcements, but then some ministries announcements, but then some ministries announcements, but then some ministries or events would never get announced. Do or events would never get announced. Do or events would never get announced. Do you see the conundrum? Stuck between a you see the conundrum? Stuck between a you see the conundrum? Stuck between a rock and a hard place. This is where rock and a hard place. This is where rock and a hard place. This is where most church communicators find most church communicators find most church communicators find themselves. [music] We know, deep down, themselves. [music] We know, deep down, themselves. [music] We know, deep down, that endless announcements, logistics, that endless announcements, logistics, that endless announcements, logistics, and times, and dates, and information is and times, and dates, and information is and times, and dates, and information is not the solution, but we don't really not the solution, but we don't really not the solution, but we don't really have an alternative. Some churches do have an alternative. Some churches do have an alternative. Some churches do [music] though, a secret weapon that [music] though, a secret weapon that [music] though, a secret weapon that finally solves this tension once and for finally solves this tension once and for finally solves this tension once and for all. We're here to deep dive into this all. We're here to deep dive into this all. We're here to deep dive into this solution, explain it thoroughly, and solution, explain it thoroughly, and solution, explain it thoroughly, and show you how to install [music] it. show you how to install [music] it. show you how to install [music] it. Well, hey there and welcome to the Pro Well, hey there and welcome to the Pro Well, hey there and welcome to the Pro Church Tool Show. We're here to help you Church Tool Show. We're here to help you Church Tool Show. We're here to help you and your church navigate the biggest and your church navigate the biggest and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Shear, your host. I'm joined as Brady Shear, your host. I'm joined as Brady Shear, your host. I'm joined as always by my co-host. We call him Pastor always by my co-host. We call him Pastor always by my co-host. We call him Pastor Posts. Posts. Posts. >> It's Alexander Mills. >> It's Alexander Mills. >> It's Alexander Mills. >> Hello, hello. And today we are >> Hello, hello. And today we are >> Hello, hello. And today we are continuing our summer series on the continuing our summer series on the continuing our summer series on the seven building blocks, which is our seven building blocks, which is our seven building blocks, which is our rulebook for church communications, our rulebook for church communications, our rulebook for church communications, our methodology. To summarize all seven, methodology. To summarize all seven, methodology. To summarize all seven, we're going to go over them briefly just we're going to go over them briefly just we're going to go over them briefly just now. Number one, assign levels to every now. Number one, assign levels to every now. Number one, assign levels to every ministry. Number two, publish policy.

ministry. Number two, publish policy. ministry. Number two, publish policy. Number three, that's this episode, give Number three, that's this episode, give Number three, that's this episode, give every ministry a home. Number four, every ministry a home. Number four, every ministry a home. Number four, supply promotions playbooks. Number supply promotions playbooks. Number supply promotions playbooks. Number five, create the weekly bulletin. Number five, create the weekly bulletin. Number five, create the weekly bulletin. Number six, commit to the church announcements six, commit to the church announcements six, commit to the church announcements formula. And number seven, launch your formula. And number seven, launch your formula. And number seven, launch your central hub. central hub. central hub. What are the seven building blocks? They What are the seven building blocks? They What are the seven building blocks? They are seven steps to once and for all are seven steps to once and for all are seven steps to once and for all eliminate the chaos, the guesswork, and eliminate the chaos, the guesswork, and eliminate the chaos, the guesswork, and the politics that exist both internally the politics that exist both internally the politics that exist both internally and externally in church communications. and externally in church communications. and externally in church communications. Internally, that feeling where Sunday's Internally, that feeling where Sunday's Internally, that feeling where Sunday's coming around and you have all these coming around and you have all these coming around and you have all these announcements to give and maybe you're announcements to give and maybe you're announcements to give and maybe you're the person that's just thrust on stage the person that's just thrust on stage the person that's just thrust on stage with a piece of paper in your hand and with a piece of paper in your hand and with a piece of paper in your hand and you're like, "I've got to talk through you're like, "I've got to talk through you're like, "I've got to talk through all of these things." Externally, that all of these things." Externally, that all of these things." Externally, that feeling when you are sitting in the pews feeling when you are sitting in the pews feeling when you are sitting in the pews at a church service and you're like, at a church service and you're like, at a church service and you're like, "Oh, here come the announcements. Great. "Oh, here come the announcements. Great. "Oh, here come the announcements. Great. Worship, loved it. Sermon, looking Worship, loved it. Sermon, looking Worship, loved it. Sermon, looking forward to it. We got to get through forward to it. We got to get through forward to it. We got to get through this right now. It's a grind." And this this right now. It's a grind." And this this right now. It's a grind." And this matters because your church has amazing matters because your church has amazing matters because your church has amazing events, it has amazing ministries, and events, it has amazing ministries, and events, it has amazing ministries, and people getting involved in those things people getting involved in those things people getting involved in those things and not just being those that sit in the and not just being those that sit in the and not just being those that sit in the pews matters for discipleship and for pews matters for discipleship and for pews matters for discipleship and for formation and for the health and growth formation and for the health and growth formation and for the health and growth of your church overall. And so of your church overall. And so of your church overall. And so communications is not just this communications is not just this communications is not just this department that gets relegated to the department that gets relegated to the department that gets relegated to the corner. Communications is what makes corner. Communications is what makes corner. Communications is what makes every single thing in your church go or every single thing in your church go or every single thing in your church go or in many cases not really go.

in many cases not really go. in many cases not really go. >> Mhm. >> Mhm. >> Mhm. >> And so the first two episodes, building >> And so the first two episodes, building >> And so the first two episodes, building block number one and building block block number one and building block block number one and building block number two, to kind of set the stage number two, to kind of set the stage number two, to kind of set the stage with where we're at right now. What they with where we're at right now. What they with where we're at right now. What they did was building block one established did was building block one established did was building block one established hierarchy hierarchy hierarchy and structure where we basically said and structure where we basically said and structure where we basically said give every single ministry a level of 1 give every single ministry a level of 1 give every single ministry a level of 1 2 3 or 4 and then treat them 2 3 or 4 and then treat them 2 3 or 4 and then treat them differently. A level four ministry differently. A level four ministry differently. A level four ministry should not have the same visibility and should not have the same visibility and should not have the same visibility and surfacing in church wide promotions and surfacing in church wide promotions and surfacing in church wide promotions and announcements and communications as a announcements and communications as a announcements and communications as a level one. level one. level one. >> And that's the problem we see in so many >> And that's the problem we see in so many >> And that's the problem we see in so many church announcements for example is that church announcements for example is that church announcements for example is that every ministry is getting equal weight, every ministry is getting equal weight, every ministry is getting equal weight, equal time in the church announcement equal time in the church announcement equal time in the church announcement section whether it's before worship, section whether it's before worship, section whether it's before worship, after worship, in the middle of worship, after worship, in the middle of worship, after worship, in the middle of worship, after the service, whether the after the service, whether the after the service, whether the announcement times is 3 minutes, 7 announcement times is 3 minutes, 7 announcement times is 3 minutes, 7 minutes, 10 minutes, sometimes upwards minutes, 10 minutes, sometimes upwards minutes, 10 minutes, sometimes upwards of 12 minutes. of 12 minutes. of 12 minutes. >> Yikes. >> Yikes. >> Yikes. >> Each ministry getting equal weight and >> Each ministry getting equal weight and >> Each ministry getting equal weight and that's how these these announcement that's how these these announcement that's how these these announcement times get elongated into being 12 times get elongated into being 12 times get elongated into being 12 minutes long because your church like minutes long because your church like minutes long because your church like you said has a lot of really great you said has a lot of really great you said has a lot of really great things going on, a lot of really things going on, a lot of really things going on, a lot of really valuable opportunities to take next valuable opportunities to take next valuable opportunities to take next steps but when you have so many and you steps but when you have so many and you steps but when you have so many and you feel the burden to talk about them all feel the burden to talk about them all feel the burden to talk about them all equally you get into a bit of a mess.

equally you get into a bit of a mess. equally you get into a bit of a mess. >> So then we got to building block two >> So then we got to building block two >> So then we got to building block two which was publishing policy which was which was publishing policy which was which was publishing policy which was for the purpose of installing language for the purpose of installing language for the purpose of installing language where if Alex and I are trying to figure where if Alex and I are trying to figure where if Alex and I are trying to figure out what we need to promote on Sunday we out what we need to promote on Sunday we out what we need to promote on Sunday we can go to the language and say okay well can go to the language and say okay well can go to the language and say okay well Sunday is not your savior. The more you Sunday is not your savior. The more you Sunday is not your savior. The more you announce the less they listen and these announce the less they listen and these announce the less they listen and these types of stances that are meant to types of stances that are meant to types of stances that are meant to establish and enforce boundaries. If establish and enforce boundaries. If establish and enforce boundaries. If level one is about hierarchy level two level one is about hierarchy level two level one is about hierarchy level two is about boundaries. is about boundaries. is about boundaries. What does that mean? Well we get to What does that mean? Well we get to What does that mean? Well we get to building block three and you've got some building block three and you've got some building block three and you've got some irritated people. irritated people. irritated people. Some people that are maybe in charge of Some people that are maybe in charge of Some people that are maybe in charge of men's ministry or the running club men's ministry or the running club men's ministry or the running club and are thinking to themselves, "Well, and are thinking to themselves, "Well, and are thinking to themselves, "Well, wait a minute. Yes, wait a minute. Yes, wait a minute. Yes, sure, intellectually I understand the sure, intellectually I understand the sure, intellectually I understand the importance of building blocks one and importance of building blocks one and importance of building blocks one and two, but all they do is make sure that I two, but all they do is make sure that I two, but all they do is make sure that I never get to talk about my thing to never get to talk about my thing to never get to talk about my thing to anyone." anyone." anyone." Which is what we don't want. Which is what we don't want. Which is what we don't want. If we If we If we Now, at this point, they're right. Now, at this point, they're right. Now, at this point, they're right. >> Yes. >> Yes. >> Yes. >> We have done that. The purpose of >> We have done that. The purpose of >> We have done that. The purpose of building block three and the fact that building block three and the fact that building block three and the fact that hey, there are seven building blocks for hey, there are seven building blocks for hey, there are seven building blocks for a reason is to introduce a new a reason is to introduce a new a reason is to introduce a new communication medium for them that not communication medium for them that not communication medium for them that not only replaces what was available to them only replaces what was available to them only replaces what was available to them prior, but is superior in every way.

prior, but is superior in every way. prior, but is superior in every way. And And And this is critical because this is critical because this is critical because I think if you serve in a church, you I think if you serve in a church, you I think if you serve in a church, you know that communications aren't working know that communications aren't working know that communications aren't working right now. Let me just illustrate, okay? right now. Let me just illustrate, okay? right now. Let me just illustrate, okay? These are actual These are actual These are actual transcriptions from five different transcriptions from five different transcriptions from five different churches as they were preparing to give churches as they were preparing to give churches as they were preparing to give announcements. I'm not going to read announcements. I'm not going to read announcements. I'm not going to read their church names out loud, okay? their church names out loud, okay? their church names out loud, okay? Church A, quote, "We're going to get Church A, quote, "We're going to get Church A, quote, "We're going to get these announcements out of the way these announcements out of the way these announcements out of the way because we've got a lot of them." Church because we've got a lot of them." Church because we've got a lot of them." Church B, "Just two more announcements. I B, "Just two more announcements. I B, "Just two more announcements. I swear, I'll be done very soon." swear, I'll be done very soon." swear, I'll be done very soon." Church C, "I'm going to breeze through Church C, "I'm going to breeze through Church C, "I'm going to breeze through these as fast as possible." these as fast as possible." these as fast as possible." Church D, Church D, Church D, "Thanks for taking a lot of "Thanks for taking a lot of "Thanks for taking a lot of announcements with us this morning, announcements with us this morning, announcements with us this morning, uh-huh." And Church E, "I have to hurry. uh-huh." And Church E, "I have to hurry. uh-huh." And Church E, "I have to hurry. You see, I already have the first You see, I already have the first You see, I already have the first service telling me I have to hurry." service telling me I have to hurry." service telling me I have to hurry." >> [laughter] >> [laughter] >> [laughter] >> So, >> So, >> So, what are those reflective of? what are those reflective of? what are those reflective of? Communicators on stage, whether they are Communicators on stage, whether they are Communicators on stage, whether they are pastors or volunteers or staff members, pastors or volunteers or staff members, pastors or volunteers or staff members, that recognize, "Man, what I'm about to that recognize, "Man, what I'm about to that recognize, "Man, what I'm about to do here is chaotic and it is not do here is chaotic and it is not do here is chaotic and it is not especially edifying for me or the people especially edifying for me or the people especially edifying for me or the people listening, and yet I have no other listening, and yet I have no other listening, and yet I have no other option. I could think of no other better option. I could think of no other better option. I could think of no other better way to do this." And so, if you're way to do this." And so, if you're way to do this." And so, if you're looking for an alternative, if you're looking for an alternative, if you're looking for an alternative, if you're like, "Yes, I know what we're doing like, "Yes, I know what we're doing like, "Yes, I know what we're doing isn't working, but I have no idea what isn't working, but I have no idea what isn't working, but I have no idea what we should do," then this episode should we should do," then this episode should we should do," then this episode should be illuminating for you.

be illuminating for you. be illuminating for you. >> Yeah. >> Yeah. >> Yeah. >> So, let's walk through the word-by-word >> So, let's walk through the word-by-word >> So, let's walk through the word-by-word definition for building block number definition for building block number definition for building block number three. three. three. And I will point you to the PDF linked And I will point you to the PDF linked And I will point you to the PDF linked in the description for this episode for in the description for this episode for in the description for this episode for this podcast where you can no opt-in this podcast where you can no opt-in this podcast where you can no opt-in required, just get the seven building required, just get the seven building required, just get the seven building blocks PDF in its fullness with the blocks PDF in its fullness with the blocks PDF in its fullness with the descriptions in-depth for every single descriptions in-depth for every single descriptions in-depth for every single item. You can go to the playlist on the item. You can go to the playlist on the item. You can go to the playlist on the YouTube channel and find the building YouTube channel and find the building YouTube channel and find the building blocks playlist and watch through blocks playlist and watch through blocks playlist and watch through episodes one and episodes two. Episode episodes one and episodes two. Episode episodes one and episodes two. Episode one was called Church Communications 101 one was called Church Communications 101 one was called Church Communications 101 where we talked about the first building where we talked about the first building where we talked about the first building block and the second one was the rule block and the second one was the rule block and the second one was the rule book for church communications where we book for church communications where we book for church communications where we talked about talked about talked about Did I say the second the second building Did I say the second the second building Did I say the second the second building block? block? block? >> And now we're in three and we will >> And now we're in three and we will >> And now we're in three and we will continue in this summer series until we continue in this summer series until we continue in this summer series until we get through all seven. Building block get through all seven. Building block get through all seven. Building block number three, give each ministry a home. number three, give each ministry a home. number three, give each ministry a home. What is this step? Create clear, What is this step? Create clear, What is this step? Create clear, appropriate digital real estate for appropriate digital real estate for appropriate digital real estate for every ministry so that visibility does every ministry so that visibility does every ministry so that visibility does not depend on stage time or church-wide not depend on stage time or church-wide not depend on stage time or church-wide channels. Why does this matter? Most channels. Why does this matter? Most channels. Why does this matter? Most ministry frustration comes from having ministry frustration comes from having ministry frustration comes from having nowhere to send people. Make sense. We nowhere to send people. Make sense. We nowhere to send people. Make sense. We just took everything away from them in just took everything away from them in just took everything away from them in building blocks building blocks building blocks Giving ministries a home reduces Giving ministries a home reduces Giving ministries a home reduces pressure on announcements while pressure on announcements while pressure on announcements while increasing autonomy. And those are the increasing autonomy. And those are the increasing autonomy. And those are the two things. We want to Right now, all two things. We want to Right now, all two things. We want to Right now, all we've done is reduce the pressure on the we've done is reduce the pressure on the we've done is reduce the pressure on the announcements. Building blocks one and announcements. Building blocks one and announcements. Building blocks one and two have done that effectively.

two have done that effectively. two have done that effectively. >> Yeah. >> Yeah. >> Yeah. >> But we've stripped the autonomy from >> But we've stripped the autonomy from >> But we've stripped the autonomy from these other ministries. We've given them these other ministries. We've given them these other ministries. We've given them no other option. We need to do both A no other option. We need to do both A no other option. We need to do both A and B simultaneously. Any church can do and B simultaneously. Any church can do and B simultaneously. Any church can do one of the other. Sure. Alex was talking one of the other. Sure. Alex was talking one of the other. Sure. Alex was talking about these churches that have these about these churches that have these about these churches that have these endless announcements. I was just endless announcements. I was just endless announcements. I was just reading reading reading them and what they're saying from stage. them and what they're saying from stage. them and what they're saying from stage. Those churches have not reduced the Those churches have not reduced the Those churches have not reduced the pressure, but they have kept the pressure, but they have kept the pressure, but they have kept the autonomy. But that's not working. You autonomy. But that's not working. You autonomy. But that's not working. You need both. This new solution will do need both. This new solution will do need both. This new solution will do that. that. that. How to do it? How to do it? How to do it? It's with a principle that we call post It's with a principle that we call post It's with a principle that we call post collections. We'll get into those in a collections. We'll get into those in a collections. We'll get into those in a moment. And this was uh this will be moment. And this was uh this will be moment. And this was uh this will be completed when every ministry has a completed when every ministry has a completed when every ministry has a clear destination that they can clear destination that they can clear destination that they can confidently point people to without confidently point people to without confidently point people to without overloading and oversaturating your overloading and oversaturating your overloading and oversaturating your communications. communications. communications. >> This is the point where your ministry >> This is the point where your ministry >> This is the point where your ministry leaders should feel empowered, right? If leaders should feel empowered, right? If leaders should feel empowered, right? If you get to the end of building block you get to the end of building block you get to the end of building block number two, and you tell all your number two, and you tell all your number two, and you tell all your ministry leaders, "You know what? Brady ministry leaders, "You know what? Brady ministry leaders, "You know what? Brady said Sunday's not our savior, and we said Sunday's not our savior, and we said Sunday's not our savior, and we tend to agree. So, you're no longer tend to agree. So, you're no longer tend to agree. So, you're no longer getting stage announcements." getting stage announcements." getting stage announcements." They may feel deflated and discouraged They may feel deflated and discouraged They may feel deflated and discouraged because it's like, "Hey, you mentioned because it's like, "Hey, you mentioned because it's like, "Hey, you mentioned it. The real estate that I had, which it. The real estate that I had, which it. The real estate that I had, which was the 12-minute long announcement was the 12-minute long announcement was the 12-minute long announcement portion of our Sunday service, now portion of our Sunday service, now portion of our Sunday service, now you're saying we can't announce my thing you're saying we can't announce my thing you're saying we can't announce my thing there anymore. So, then what?" Well, there anymore. So, then what?" Well, there anymore. So, then what?" Well, giving each ministry a digital home, giving each ministry a digital home, giving each ministry a digital home, this area where they have autonomy, they this area where they have autonomy, they this area where they have autonomy, they have permission to promote their events, have permission to promote their events, have permission to promote their events, now they should feel empowered, excited now they should feel empowered, excited now they should feel empowered, excited even. It's like, "Oh, now I know what I even. It's like, "Oh, now I know what I even. It's like, "Oh, now I know what I have, and not only not only do do I have have, and not only not only do do I have have, and not only not only do do I have it in replacement of what I had on it in replacement of what I had on it in replacement of what I had on Sunday, but it's actually going to be Sunday, but it's actually going to be Sunday, but it's actually going to be more effective than what we were doing more effective than what we were doing more effective than what we were doing on Sunday previously."

on Sunday previously." on Sunday previously." >> Yes, and I know that installing a new >> Yes, and I know that installing a new >> Yes, and I know that installing a new system means change, and more system means change, and more system means change, and more importantly, running the new system importantly, running the new system importantly, running the new system indefinitely means vigilance. But, I indefinitely means vigilance. But, I indefinitely means vigilance. But, I just want you to reflect on what's just want you to reflect on what's just want you to reflect on what's happening right now. happening right now. happening right now. If you are the average church doing If you are the average church doing If you are the average church doing seven plus announcements a week, seven plus announcements a week, seven plus announcements a week, do you think adding one more for that do you think adding one more for that do you think adding one more for that one extra ministry is really going to one extra ministry is really going to one extra ministry is really going to make all the difference and lead to that make all the difference and lead to that make all the difference and lead to that life change and formation that that life change and formation that that life change and formation that that ministry truly should because of how ministry truly should because of how ministry truly should because of how great it is? great it is? great it is? No. We have to consider alternatives, No. We have to consider alternatives, No. We have to consider alternatives, right? Like, in a perfect world, you right? Like, in a perfect world, you right? Like, in a perfect world, you would just be able to get up there, hold would just be able to get up there, hold would just be able to get up there, hold out a piece of paper, read it for out a piece of paper, read it for out a piece of paper, read it for 18 minutes, however long you need, and 18 minutes, however long you need, and 18 minutes, however long you need, and then everyone would perfectly remember then everyone would perfectly remember then everyone would perfectly remember everything and get involved without any everything and get involved without any everything and get involved without any second reminders. Yeah. But, that's not second reminders. Yeah. But, that's not second reminders. Yeah. But, that's not how it would work. We need a system. how it would work. We need a system. how it would work. We need a system. That's what the seven building blocks That's what the seven building blocks That's what the seven building blocks is. To prime the pump for you, I want to is. To prime the pump for you, I want to is. To prime the pump for you, I want to read a testimony from a church that read a testimony from a church that read a testimony from a church that installed this third building block installed this third building block installed this third building block specifically, this idea of post specifically, this idea of post specifically, this idea of post collections. I understand that word yet collections. I understand that word yet collections. I understand that word yet has no meaning to you. It will in a has no meaning to you. It will in a has no meaning to you. It will in a moment. So, this church said this, moment. So, this church said this, moment. So, this church said this, quote, "Game changer. Instead of working quote, "Game changer. Instead of working quote, "Game changer. Instead of working so hard on cramming all relevant so hard on cramming all relevant so hard on cramming all relevant information into a massive email that information into a massive email that information into a massive email that went out each week." And replace the went out each week." And replace the went out each week." And replace the word email with announcements, text, word email with announcements, text, word email with announcements, text, whatever it might be.

whatever it might be. whatever it might be. We now have a post on our website, a We now have a post on our website, a We now have a post on our website, a collection of them with all the info, collection of them with all the info, collection of them with all the info, and we send it out via email. The email and we send it out via email. The email and we send it out via email. The email has a note from the senior pastor, and has a note from the senior pastor, and has a note from the senior pastor, and then one most important announcement. then one most important announcement. then one most important announcement. And then for everything else happening And then for everything else happening And then for everything else happening in the life of the church, which takes in the life of the church, which takes in the life of the church, which takes you to the overall collection. Better you to the overall collection. Better you to the overall collection. Better yet, we've gotten all the ministry yet, we've gotten all the ministry yet, we've gotten all the ministry newsletters to do the same. So, they're newsletters to do the same. So, they're newsletters to do the same. So, they're describing each ministry having its own describing each ministry having its own describing each ministry having its own home, right? That's the key. home, right? That's the key. home, right? That's the key. Now, new people can be directed to the Now, new people can be directed to the Now, new people can be directed to the post hub overall, where they see all of post hub overall, where they see all of post hub overall, where they see all of the different collections and all of our the different collections and all of our the different collections and all of our standalone posts within them. standalone posts within them. standalone posts within them. And there's a link to subscribe. I say And there's a link to subscribe. I say And there's a link to subscribe. I say again, game changer. Last thing, it's again, game changer. Last thing, it's again, game changer. Last thing, it's editable. So many times I would send editable. So many times I would send editable. So many times I would send something out in the email newsletter, something out in the email newsletter, something out in the email newsletter, it would be out of date by the end of it would be out of date by the end of it would be out of date by the end of the day. Now, we can edit it, so it's the day. Now, we can edit it, so it's the day. Now, we can edit it, so it's always accurate and relevant. always accurate and relevant. always accurate and relevant. We want to stress now at the beginning We want to stress now at the beginning We want to stress now at the beginning that the idea of post collections that the idea of post collections that the idea of post collections is a philosophy. is a philosophy. is a philosophy. We're going to talk about how to do it We're going to talk about how to do it We're going to talk about how to do it on the technological front, on the technological front, on the technological front, but it's less about the technology and but it's less about the technology and but it's less about the technology and it's more about the philosophy. it's more about the philosophy. it's more about the philosophy. So, So, So, I want you to imagine, and we're going I want you to imagine, and we're going I want you to imagine, and we're going to show you on the screen if you're to show you on the screen if you're to show you on the screen if you're watching the YouTube video, so you can watching the YouTube video, so you can watching the YouTube video, so you can see this.

see this. see this. You land on You land on You land on a page on your website. a page on your website. a page on your website. And what it shows you at the top is And what it shows you at the top is And what it shows you at the top is a brief little intro and it says like, a brief little intro and it says like, a brief little intro and it says like, "Hey, find updates about the church "Hey, find updates about the church "Hey, find updates about the church here." And then right below is a here." And then right below is a here." And then right below is a subscribe button where you can subscribe subscribe button where you can subscribe subscribe button where you can subscribe to updates. And then below that are to updates. And then below that are to updates. And then below that are individual rows that represent individual rows that represent individual rows that represent individual ministries in your church. individual ministries in your church. individual ministries in your church. So, perhaps there's one for men's So, perhaps there's one for men's So, perhaps there's one for men's ministry, and then there's one for ministry, and then there's one for ministry, and then there's one for women's ministry. women's ministry. women's ministry. And then you can click into that And then you can click into that And then you can click into that specific collection of specific collection of specific collection of posts, posts, posts, and you find the men's ministry page, and you find the men's ministry page, and you find the men's ministry page, where you can subscribe specifically to where you can subscribe specifically to where you can subscribe specifically to the men's ministry. And then below that the men's ministry. And then below that the men's ministry. And then below that are individual updates are individual updates are individual updates for the men's ministry. So, maybe they for the men's ministry. So, maybe they for the men's ministry. So, maybe they have one for their upcoming man cave have one for their upcoming man cave have one for their upcoming man cave event. You can click into that, and then event. You can click into that, and then event. You can click into that, and then all the information about that singular all the information about that singular all the information about that singular happening is there. happening is there. happening is there. It is part of the men's ministry post It is part of the men's ministry post It is part of the men's ministry post collection overall, collection overall, collection overall, which is part of the church's posts hub which is part of the church's posts hub which is part of the church's posts hub overall. So, it's this like overall. So, it's this like overall. So, it's this like hierarchical thing where if I'm running hierarchical thing where if I'm running hierarchical thing where if I'm running the men's ministry, I have my men's the men's ministry, I have my men's the men's ministry, I have my men's ministry post collection.

ministry post collection. ministry post collection. And anytime I want to like create a new And anytime I want to like create a new And anytime I want to like create a new post that documents something that we're post that documents something that we're post that documents something that we're doing, I can create it. And then the doing, I can create it. And then the doing, I can create it. And then the critical part is, I can get people in critical part is, I can get people in critical part is, I can get people in the church like Alex to subscribe to the the church like Alex to subscribe to the the church like Alex to subscribe to the men's ministry post collection men's ministry post collection men's ministry post collection specifically. So, that when I publish specifically. So, that when I publish specifically. So, that when I publish something or when I want to communicate something or when I want to communicate something or when I want to communicate with Alex, I can just send him an email with Alex, I can just send him an email with Alex, I can just send him an email or I can just send him an SMS, whatever or I can just send him an SMS, whatever or I can just send him an SMS, whatever it is. it is. it is. And now I don't have to rely And now I don't have to rely And now I don't have to rely on someone in the church saying, "All on someone in the church saying, "All on someone in the church saying, "All right, fine. The men's ministry can talk right, fine. The men's ministry can talk right, fine. The men's ministry can talk about their man cave, but you can only about their man cave, but you can only about their man cave, but you can only talk about it this week because Brady talk about it this week because Brady talk about it this week because Brady keeps saying we need to have fewer keeps saying we need to have fewer keeps saying we need to have fewer announcements and I'm trying to but I announcements and I'm trying to but I announcements and I'm trying to but I understand if we don't talk about it understand if we don't talk about it understand if we don't talk about it from say where else are people going to from say where else are people going to from say where else are people going to hear about it?" And now hear about it?" And now hear about it?" And now I have the men's ministry leader the I have the men's ministry leader the I have the men's ministry leader the autonomy to create something autonomy to create something autonomy to create something and the church overall can start abiding and the church overall can start abiding and the church overall can start abiding by the rules overall. Now, I'm going to by the rules overall. Now, I'm going to by the rules overall. Now, I'm going to pass this over to Alex for a bit because pass this over to Alex for a bit because pass this over to Alex for a bit because he is really intimately working closely he is really intimately working closely he is really intimately working closely with churches that are installing post with churches that are installing post with churches that are installing post collections and has done it himself. collections and has done it himself. collections and has done it himself. Post collection specifically is a Post collection specifically is a Post collection specifically is a feature of our church website builder, feature of our church website builder, feature of our church website builder, Nucleus.

Nucleus. Nucleus. If you want, you can go to If you want, you can go to If you want, you can go to makeover.church makeover.church makeover.church and we will give you a free and we will give you a free and we will give you a free communications makeover and we will communications makeover and we will communications makeover and we will build all this for you. So, if you're build all this for you. So, if you're build all this for you. So, if you're like, "Wow, it sounds like I don't know. like, "Wow, it sounds like I don't know. like, "Wow, it sounds like I don't know. Could I even do that?" We'll just build Could I even do that?" We'll just build Could I even do that?" We'll just build it for you, okay? it for you, okay? it for you, okay? And then it'll be easy for you. Um And then it'll be easy for you. Um And then it'll be easy for you. Um but Alex, please tell us about your but Alex, please tell us about your but Alex, please tell us about your experience with post collections so far. experience with post collections so far. experience with post collections so far. >> Yeah, I will and but just first, you >> Yeah, I will and but just first, you >> Yeah, I will and but just first, you mentioned how that gives the ministry mentioned how that gives the ministry mentioned how that gives the ministry leader autonomy and we've talked about leader autonomy and we've talked about leader autonomy and we've talked about that pretty thoroughly already on this that pretty thoroughly already on this that pretty thoroughly already on this episode, which by the way happens to be episode, which by the way happens to be episode, which by the way happens to be episode 900 of this podcast. episode 900 of this podcast. episode 900 of this podcast. >> That's true. I did kind of forget that. >> That's true. I did kind of forget that. >> That's true. I did kind of forget that. >> How could we forget that? 900 [laughter] >> How could we forget that? 900 [laughter] >> How could we forget that? 900 [laughter] episodes of this. Um episodes of this. Um episodes of this. Um but what but what but what >> Biggest communication shift in 500 >> Biggest communication shift in 500 >> Biggest communication shift in 500 years. What you know is we've been years. What you know is we've been years. What you know is we've been actually podcasting [laughter] for 500 actually podcasting [laughter] for 500 actually podcasting [laughter] for 500 years. years. years. >> What occurred to me as you were >> What occurred to me as you were >> What occurred to me as you were describing it was downstream of the the describing it was downstream of the the describing it was downstream of the the ministry leader having autonomy, the ministry leader having autonomy, the ministry leader having autonomy, the church people actually get a new sense church people actually get a new sense church people actually get a new sense of autonomy in opting in to getting of autonomy in opting in to getting of autonomy in opting in to getting notified about men's ministry, but not notified about men's ministry, but not notified about men's ministry, but not opting in to get notified about women's opting in to get notified about women's opting in to get notified about women's ministry. ministry. ministry. >> Which is the problem with announcements, >> Which is the problem with announcements, >> Which is the problem with announcements, right? You're sitting there and there right? You're sitting there and there right? You're sitting there and there might be one announcement that I it's might be one announcement that I it's might be one announcement that I it's relevant to me, but I got to sit through relevant to me, but I got to sit through relevant to me, but I got to sit through all the other ones and then invariably I all the other ones and then invariably I all the other ones and then invariably I just tune out of all of them. The same just tune out of all of them. The same just tune out of all of them. The same is true for digital.

is true for digital. is true for digital. >> Exactly. So, the only autonomy you have >> Exactly. So, the only autonomy you have >> Exactly. So, the only autonomy you have during announcement time at church is to during announcement time at church is to during announcement time at church is to tune out. And so, you pick up your phone tune out. And so, you pick up your phone tune out. And so, you pick up your phone when they're talking about women's when they're talking about women's when they're talking about women's ministry or you pick up your phone when ministry or you pick up your phone when ministry or you pick up your phone when they're talking about men's small group they're talking about men's small group they're talking about men's small group or you close your eyes and get a little or you close your eyes and get a little or you close your eyes and get a little shuteye. You do whatever you do because shuteye. You do whatever you do because shuteye. You do whatever you do because that's the only power you have in that that's the only power you have in that that's the only power you have in that in that moment. The person has the in that moment. The person has the in that moment. The person has the microphone and they're talking, they're microphone and they're talking, they're microphone and they're talking, they're still talking. They're still doing still talking. They're still doing still talking. They're still doing announcements. Um so, the post announcements. Um so, the post announcements. Um so, the post collection strategy with the subscribe collection strategy with the subscribe collection strategy with the subscribe action is really strong because it gives action is really strong because it gives action is really strong because it gives your every ministry at home it gives all your every ministry at home it gives all your every ministry at home it gives all your leaders autonomy to post about your leaders autonomy to post about your leaders autonomy to post about their events whenever they want. But, it their events whenever they want. But, it their events whenever they want. But, it also gives your church people autonomy also gives your church people autonomy also gives your church people autonomy to say, "Hey, I really want to hear to say, "Hey, I really want to hear to say, "Hey, I really want to hear about this thing every time it gets about this thing every time it gets about this thing every time it gets posted about and I don't need to hear posted about and I don't need to hear posted about and I don't need to hear about these other things when they're about these other things when they're about these other things when they're getting posted about." So, you alluded getting posted about." So, you alluded getting posted about." So, you alluded to it. Yes, um we have recently um to it. Yes, um we have recently um to it. Yes, um we have recently um introduced posts to the Nucleus introduced posts to the Nucleus introduced posts to the Nucleus ecosystem. Posts is a product that I ecosystem. Posts is a product that I ecosystem. Posts is a product that I have been working on um in the kind of have been working on um in the kind of have been working on um in the kind of architecture phase for a long time. So, architecture phase for a long time. So, architecture phase for a long time. So, to see it out in the wild and to see to see it out in the wild and to see to see it out in the wild and to see churches using the post hub strategy so churches using the post hub strategy so churches using the post hub strategy so successfully is is so exciting for me uh successfully is is so exciting for me uh successfully is is so exciting for me uh both in my work here, but then just both in my work here, but then just both in my work here, but then just personally as a pastor to see uh pastors personally as a pastor to see uh pastors personally as a pastor to see uh pastors and ministry leaders using posts to and ministry leaders using posts to and ministry leaders using posts to communicate uh more effectively with communicate uh more effectively with communicate uh more effectively with their church people is like it it really their church people is like it it really their church people is like it it really gets me excited. But, what kind of sets gets me excited. But, what kind of sets gets me excited. But, what kind of sets posts apart from posts apart from posts apart from just there are a few things that set it just there are a few things that set it just there are a few things that set it apart as a successful communication apart as a successful communication apart as a successful communication strategy, communications tool. Um first strategy, communications tool. Um first strategy, communications tool. Um first and foremost, the thing that comes to and foremost, the thing that comes to and foremost, the thing that comes to mind is like just adding more pages to mind is like just adding more pages to mind is like just adding more pages to your website to try and do this is not a your website to try and do this is not a your website to try and do this is not a successful strategy. Adding a page from successful strategy. Adding a page from successful strategy. Adding a page from men's men's ministry and a page for

men's men's ministry and a page for men's men's ministry and a page for women's ministry and a page for Jake's women's ministry and a page for Jake's women's ministry and a page for Jake's running club and a page for all these running club and a page for all these running club and a page for all these things and linking them all in your nav things and linking them all in your nav things and linking them all in your nav just ends up bloating your church just ends up bloating your church just ends up bloating your church website and website and website and very likely overwhelming folks who are very likely overwhelming folks who are very likely overwhelming folks who are just coming to your church website just coming to your church website just coming to your church website looking for maybe your service times. looking for maybe your service times. looking for maybe your service times. And so that's what we want to stay away And so that's what we want to stay away And so that's what we want to stay away from is just bloating the website with from is just bloating the website with from is just bloating the website with more pages to accomplish this very thing more pages to accomplish this very thing more pages to accomplish this very thing which is giving every ministry a home. which is giving every ministry a home. which is giving every ministry a home. Well, not to mention if you gave the Well, not to mention if you gave the Well, not to mention if you gave the men's ministry a page men's ministry a page men's ministry a page >> a page is kind of like a static >> a page is kind of like a static >> a page is kind of like a static introduction to the ministry overall. introduction to the ministry overall. introduction to the ministry overall. So, it might talk about the vision of So, it might talk about the vision of So, it might talk about the vision of men's ministry. It might talk about, men's ministry. It might talk about, men's ministry. It might talk about, hey, these are kind of the rhythms of hey, these are kind of the rhythms of hey, these are kind of the rhythms of the year, but you can't get into the year, but you can't get into the year, but you can't get into specifics. You can't get into like specifics. You can't get into like specifics. You can't get into like granular updates about the most recent granular updates about the most recent granular updates about the most recent thing because a page doesn't have thing because a page doesn't have thing because a page doesn't have hierarchy at all. It doesn't have any hierarchy at all. It doesn't have any hierarchy at all. It doesn't have any like levels. It's just one singular like levels. It's just one singular like levels. It's just one singular thing. It can't be this living organism. thing. It can't be this living organism. thing. It can't be this living organism. And the idea of a post collection is And the idea of a post collection is And the idea of a post collection is that in the same way that a blog is a that in the same way that a blog is a that in the same way that a blog is a living organism, a post collection is a living organism, a post collection is a living organism, a post collection is a living organism. living organism. living organism. >> Yeah. >> Yeah. >> Yeah. >> But now we can create one not just for >> But now we can create one not just for >> But now we can create one not just for the church overall, but we can hand this the church overall, but we can hand this the church overall, but we can hand this tool to individual ministries.

tool to individual ministries. tool to individual ministries. >> Yeah. So, we'll show you an example here >> Yeah. So, we'll show you an example here >> Yeah. So, we'll show you an example here on the screen as I'm kind of talking on the screen as I'm kind of talking on the screen as I'm kind of talking through it, but nucleus post when you through it, but nucleus post when you through it, but nucleus post when you land on it, we call it the post hub. land on it, we call it the post hub. land on it, we call it the post hub. You've used that language already and You've used that language already and You've used that language already and and you've got kind of an intro and you've got kind of an intro and you've got kind of an intro paragraph at the top that just briefly paragraph at the top that just briefly paragraph at the top that just briefly says, "Hey, here's what's going on in says, "Hey, here's what's going on in says, "Hey, here's what's going on in our church." The subscribe action which our church." The subscribe action which our church." The subscribe action which is going to when you use the subscribe is going to when you use the subscribe is going to when you use the subscribe action at the top of the post hub, action at the top of the post hub, action at the top of the post hub, that's you get to designate what that's you get to designate what that's you get to designate what collection those folks get subscribed collection those folks get subscribed collection those folks get subscribed to. We suggest like your weekly to. We suggest like your weekly to. We suggest like your weekly bulletin, your weekly updates, and I'll bulletin, your weekly updates, and I'll bulletin, your weekly updates, and I'll touch on that in a moment. But right touch on that in a moment. But right touch on that in a moment. But right below that you've got a featured post below that you've got a featured post below that you've got a featured post section which you can set to be whatever section which you can set to be whatever section which you can set to be whatever you want, your most latest post overall, you want, your most latest post overall, you want, your most latest post overall, your most latest post from a certain your most latest post from a certain your most latest post from a certain collection. I prefer that to set that to collection. I prefer that to set that to collection. I prefer that to set that to the most latest post overall, but just the most latest post overall, but just the most latest post overall, but just below the fold there if you keep below the fold there if you keep below the fold there if you keep scrolling, you'll see most recent posts. scrolling, you'll see most recent posts. scrolling, you'll see most recent posts. So, kind of in chronological order there So, kind of in chronological order there So, kind of in chronological order there in in order of last posted. So, you can in in order of last posted. So, you can in in order of last posted. So, you can see all the posts from your weekly see all the posts from your weekly see all the posts from your weekly updates collections, your missionary updates collections, your missionary updates collections, your missionary updates collections, your youth updates collections, your youth updates collections, your youth collections. They're all going to show collections. They're all going to show collections. They're all going to show there in chronological order. If you there in chronological order. If you there in chronological order. If you keep scrolling, you're going to see the keep scrolling, you're going to see the keep scrolling, you're going to see the collections. We've been talking about collections. We've been talking about collections. We've been talking about this so thoroughly, which is a this so thoroughly, which is a this so thoroughly, which is a collection is the home for each collection is the home for each collection is the home for each ministry. So, the men's ministry ministry. So, the men's ministry ministry. So, the men's ministry collection is the home for that collection is the home for that collection is the home for that ministry. The kids ministry collection ministry. The kids ministry collection ministry. The kids ministry collection is the home for that ministry. When you is the home for that ministry. When you is the home for that ministry. When you click in, then you've mentioned it that click in, then you've mentioned it that click in, then you've mentioned it that the hierarchical structure of the post the hierarchical structure of the post the hierarchical structure of the post hub, that's where you get to see all the hub, that's where you get to see all the hub, that's where you get to see all the posts from that ministry. Now, the posts from that ministry. Now, the posts from that ministry. Now, the subscribe feature is what really sets subscribe feature is what really sets subscribe feature is what really sets this this this piece of tech apart as a successful piece of tech apart as a successful piece of tech apart as a successful communication strategy because without communication strategy because without communication strategy because without it, you're just posting and hoping that it, you're just posting and hoping that it, you're just posting and hoping that people find that information on their people find that information on their people find that information on their own. But, with the subscribe feature,

own. But, with the subscribe feature, own. But, with the subscribe feature, now anytime a post gets posted, uh the now anytime a post gets posted, uh the now anytime a post gets posted, uh the people who have opted in and said, "Hey, people who have opted in and said, "Hey, people who have opted in and said, "Hey, I you have my attention here. I want to I you have my attention here. I want to I you have my attention here. I want to know what's going on in kids ministry. know what's going on in kids ministry. know what's going on in kids ministry. I'm a parent. I want to know what's I'm a parent. I want to know what's I'm a parent. I want to know what's going on next week." Anytime you make a going on next week." Anytime you make a going on next week." Anytime you make a post, you can send that out through post, you can send that out through post, you can send that out through email. You can send that out through email. You can send that out through email. You can send that out through Nucleus messages. But, we didn't stop Nucleus messages. But, we didn't stop Nucleus messages. But, we didn't stop there. We've integrated all these post there. We've integrated all these post there. We've integrated all these post collections with Planning Center. And collections with Planning Center. And collections with Planning Center. And then we thought after Planning Center, then we thought after Planning Center, then we thought after Planning Center, what are most people What are the other what are most people What are the other what are most people What are the other CHMS's that that church people are CHMS's that that church people are CHMS's that that church people are using? Well, there are many. So, what using? Well, there are many. So, what using? Well, there are many. So, what shall we do about that? We integrated it shall we do about that? We integrated it shall we do about that? We integrated it with Zapier. So, you can actually with Zapier. So, you can actually with Zapier. So, you can actually integrate your post collections with integrate your post collections with integrate your post collections with just about any tool that you're using. just about any tool that you're using. just about any tool that you're using. Mailchimp. I've got a Slack integration Mailchimp. I've got a Slack integration Mailchimp. I've got a Slack integration set up through Zapier. So, anytime set up through Zapier. So, anytime set up through Zapier. So, anytime someone subscribes to a post collection, someone subscribes to a post collection, someone subscribes to a post collection, I get pinged and say, "Hey, this person I get pinged and say, "Hey, this person I get pinged and say, "Hey, this person just signed up for GriefShare." So, then just signed up for GriefShare." So, then just signed up for GriefShare." So, then as a pastor, when I'm, you know, doing as a pastor, when I'm, you know, doing as a pastor, when I'm, you know, doing my office work on Tuesday, someone my office work on Tuesday, someone my office work on Tuesday, someone signed up for for GriefShare, I can just signed up for for GriefShare, I can just signed up for for GriefShare, I can just send them a quick text and say, "Hey, I send them a quick text and say, "Hey, I send them a quick text and say, "Hey, I see you. Do you want to Do you want to see you. Do you want to Do you want to see you. Do you want to Do you want to hop on a phone call before our next hop on a phone call before our next hop on a phone call before our next GriefShare meeting, which happens to be GriefShare meeting, which happens to be GriefShare meeting, which happens to be next Friday?" So, like the world here, next Friday?" So, like the world here, next Friday?" So, like the world here, we've just kind of broken it wide open we've just kind of broken it wide open we've just kind of broken it wide open for follow-up and for basically for follow-up and for basically for follow-up and for basically syndication, um for folks to receive the syndication, um for folks to receive the syndication, um for folks to receive the updates when you post them. And that's updates when you post them. And that's updates when you post them. And that's really what establishes this as a really what establishes this as a really what establishes this as a successful communication strategy. But successful communication strategy. But successful communication strategy. But like you said, the the giving each like you said, the the giving each like you said, the the giving each ministry a home, this this third ministry a home, this this third ministry a home, this this third building block, is kind of tool building block, is kind of tool building block, is kind of tool agnostic. You can do this with other agnostic. You can do this with other agnostic. You can do this with other tools. The the testimonial that you tools. The the testimonial that you tools. The the testimonial that you read, they're not using Nucleus for read, they're not using Nucleus for read, they're not using Nucleus for their Post stuff. I don't even know what their Post stuff. I don't even know what their Post stuff. I don't even know what tool it was, but they pulled it off.

tool it was, but they pulled it off. tool it was, but they pulled it off. They're using some other web builder, They're using some other web builder, They're using some other web builder, and they've pretty much architected the and they've pretty much architected the and they've pretty much architected the same structure, this hierarchical same structure, this hierarchical same structure, this hierarchical structure, and it's working for them. structure, and it's working for them. structure, and it's working for them. Now, we've identified this as as uh kind Now, we've identified this as as uh kind Now, we've identified this as as uh kind of a unique issue amongst churches of of a unique issue amongst churches of of a unique issue amongst churches of any size. Churches of five, churches of any size. Churches of five, churches of any size. Churches of five, churches of 50, churches of 500, churches of 5,000. 50, churches of 500, churches of 5,000. 50, churches of 500, churches of 5,000. This is a problem that churches have in This is a problem that churches have in This is a problem that churches have in this area of communicating uh from and this area of communicating uh from and this area of communicating uh from and for all these different ministry levels. for all these different ministry levels. for all these different ministry levels. So, in identifying that problem, we So, in identifying that problem, we So, in identifying that problem, we thought, "Hey, we should make a thought, "Hey, we should make a thought, "Hey, we should make a solution." Post Hub is our effort there. solution." Post Hub is our effort there. solution." Post Hub is our effort there. Um I'm using it at my church. We We're a Um I'm using it at my church. We We're a Um I'm using it at my church. We We're a small church, 65, 70 people. I don't small church, 65, 70 people. I don't small church, 65, 70 people. I don't know. I don't count, but somewhere know. I don't count, but somewhere know. I don't count, but somewhere around there. Maybe I should count. And around there. Maybe I should count. And around there. Maybe I should count. And uh yeah, maybe it's a I start counting, uh yeah, maybe it's a I start counting, uh yeah, maybe it's a I start counting, it's like, "Wait, there's actually 13 it's like, "Wait, there's actually 13 it's like, "Wait, there's actually 13 people that belong to this church." people that belong to this church." people that belong to this church." >> There you go. >> There you go. >> There you go. >> Um so, the post collections we have >> Um so, the post collections we have >> Um so, the post collections we have right now is um of course church right now is um of course church right now is um of course church updates. That would be like your weekly updates. That would be like your weekly updates. That would be like your weekly bulletin. We think that's probably the bulletin. We think that's probably the bulletin. We think that's probably the most important post collection for you most important post collection for you most important post collection for you to have um to keep your church to have um to keep your church to have um to keep your church up-to-date. And something we haven't up-to-date. And something we haven't up-to-date. And something we haven't touched on is your search engine touched on is your search engine touched on is your search engine optimization in the world of AI search. optimization in the world of AI search. optimization in the world of AI search. Updating We We We mentioned this on an Updating We We We mentioned this on an Updating We We We mentioned this on an earlier episode. We've got a blog post earlier episode. We've got a blog post earlier episode. We've got a blog post on the Nucleus uh blog about this. But on the Nucleus uh blog about this. But on the Nucleus uh blog about this. But it should be noted that choosing it should be noted that choosing it should be noted that choosing this communication strategy, choosing to this communication strategy, choosing to this communication strategy, choosing to publish all of your updates on your publish all of your updates on your publish all of your updates on your website through posts, is going to blow website through posts, is going to blow website through posts, is going to blow your SEO performance through the roof.

your SEO performance through the roof. your SEO performance through the roof. Because now, all these large language Because now, all these large language Because now, all these large language models, where most of your church people models, where most of your church people models, where most of your church people are asking their questions now, have are asking their questions now, have are asking their questions now, have more context about your church and more context about your church and more context about your church and what's going on at your church than they what's going on at your church than they what's going on at your church than they ever have. So, when a single woman in in ever have. So, when a single woman in in ever have. So, when a single woman in in your community, who is not ready to your community, who is not ready to your community, who is not ready to chat, say, "Hey, find me a church that's chat, say, "Hey, find me a church that's chat, say, "Hey, find me a church that's great for single people." But chat has great for single people." But chat has great for single people." But chat has the context that she's single because the context that she's single because the context that she's single because she's talking to chat about it. So, she she's talking to chat about it. So, she she's talking to chat about it. So, she says, "Hey chat, I'm looking for a new says, "Hey chat, I'm looking for a new says, "Hey chat, I'm looking for a new church this weekend. What do you think?" church this weekend. What do you think?" church this weekend. What do you think?" Chat has context about her and chat has Chat has context about her and chat has Chat has context about her and chat has all this context about your church and all this context about your church and all this context about your church and chat knows about your church that you chat knows about your church that you chat knows about your church that you have a singles mixer next weekend and have a singles mixer next weekend and have a singles mixer next weekend and you know, insert all the other you know, insert all the other you know, insert all the other information that chat knows and it's information that chat knows and it's information that chat knows and it's going to match up that person with your going to match up that person with your going to match up that person with your church and they're going to be able to church and they're going to be able to church and they're going to be able to walk into your church with like a pretty walk into your church with like a pretty walk into your church with like a pretty high level of confidence that they're a high level of confidence that they're a high level of confidence that they're a good fit here because chat has all that good fit here because chat has all that good fit here because chat has all that shared context. Well, let's imagine you shared context. Well, let's imagine you shared context. Well, let's imagine you have a post collection dedicated to the have a post collection dedicated to the have a post collection dedicated to the singles ministry, right? Um or dedicated singles ministry, right? Um or dedicated singles ministry, right? Um or dedicated to the women's ministry or whatever it to the women's ministry or whatever it to the women's ministry or whatever it was. Now, the query of these searching was. Now, the query of these searching was. Now, the query of these searching tools is not just on a singular page tools is not just on a singular page tools is not just on a singular page that says, "This ministry exists." Now, that says, "This ministry exists." Now, that says, "This ministry exists." Now, the response that these tools can give the response that these tools can give the response that these tools can give to a person that's searching can be to a person that's searching can be to a person that's searching can be dense because presumably you have 18 dense because presumably you have 18 dense because presumably you have 18 posts now cuz it's been 12 months since posts now cuz it's been 12 months since posts now cuz it's been 12 months since you launched this post collection for you launched this post collection for you launched this post collection for this individual ministry and it can this individual ministry and it can this individual ministry and it can query and index all of the things. So, query and index all of the things. So, query and index all of the things. So, it doesn't just say, "Yes, this church it doesn't just say, "Yes, this church it doesn't just say, "Yes, this church claims to have this ministry that claims to have this ministry that claims to have this ministry that exists." It can give granular details exists." It can give granular details exists." It can give granular details and that speaks to what Alex is saying and that speaks to what Alex is saying and that speaks to what Alex is saying about a person arriving in church about a person arriving in church about a person arriving in church already highly confident that this is

already highly confident that this is already highly confident that this is the right place for them. the right place for them. the right place for them. That is such a critical distinction from That is such a critical distinction from That is such a critical distinction from the normal like wary position of, "Wow, the normal like wary position of, "Wow, the normal like wary position of, "Wow, I know church is important, but this is I know church is important, but this is I know church is important, but this is a really uncomfortable and high anxiety a really uncomfortable and high anxiety a really uncomfortable and high anxiety inducing moment for me." inducing moment for me." inducing moment for me." If you're struggling to grasp the idea If you're struggling to grasp the idea If you're struggling to grasp the idea of post collections, of post collections, of post collections, there are again, tons of technological there are again, tons of technological there are again, tons of technological precedents that exist for this outside precedents that exist for this outside precedents that exist for this outside of the church world. Think about a of the church world. Think about a of the church world. Think about a Substack where a person you know, a Substack where a person you know, a Substack where a person you know, a Substack is essentially a blog with Substack is essentially a blog with Substack is essentially a blog with syndication baked in, right? The syndication baked in, right? The syndication baked in, right? The blogging sphere predates Substack and blogging sphere predates Substack and blogging sphere predates Substack and things like Beehiiv. But a blog was you things like Beehiiv. But a blog was you things like Beehiiv. But a blog was you have a site have a site have a site and instead of just a static page, you and instead of just a static page, you and instead of just a static page, you have a page that people can land on and have a page that people can land on and have a page that people can land on and then they can choose a post that is then they can choose a post that is then they can choose a post that is relevant to them. So, you might land on relevant to them. So, you might land on relevant to them. So, you might land on a church's blog post and you can read a church's blog post and you can read a church's blog post and you can read about any of the things that they've about any of the things that they've about any of the things that they've published. published. published. Then, Substack and Beehive came along Then, Substack and Beehive came along Then, Substack and Beehive came along and they said, "What we're going to do and they said, "What we're going to do and they said, "What we're going to do is we're going to pair a syndication is we're going to pair a syndication is we're going to pair a syndication tool, a communications medium like tool, a communications medium like tool, a communications medium like Mailchimp, with a blog." Mailchimp, with a blog." Mailchimp, with a blog." >> Mhm.

>> Mhm. >> Mhm. >> And now, not only can you publish on >> And now, not only can you publish on >> And now, not only can you publish on real estate that you own, but you can real estate that you own, but you can real estate that you own, but you can then communicate with people that have then communicate with people that have then communicate with people that have chosen to hear from you. That's the chosen to hear from you. That's the chosen to hear from you. That's the evolution. So, we're taking that idea, evolution. So, we're taking that idea, evolution. So, we're taking that idea, but we're not just saying like your but we're not just saying like your but we're not just saying like your church should have a global church should have a global church should have a global solution there. It may very well can. It solution there. It may very well can. It solution there. It may very well can. It should. should. should. But then we want to grant that to the But then we want to grant that to the But then we want to grant that to the individual ministries as well. And in individual ministries as well. And in individual ministries as well. And in the terms of like how admin access the terms of like how admin access the terms of like how admin access works, like you don't have to give them works, like you don't have to give them works, like you don't have to give them admin access to like every part of the admin access to like every part of the admin access to like every part of the website, but they would have the ability website, but they would have the ability website, but they would have the ability in here to do things. So, they can't in here to do things. So, they can't in here to do things. So, they can't email the whole church, but they can email the whole church, but they can email the whole church, but they can email their people. Yes. email their people. Yes. email their people. Yes. >> Yes. >> Yes. >> Yes. >> And >> And >> And if you're thinking about a metaphor, cuz if you're thinking about a metaphor, cuz if you're thinking about a metaphor, cuz like I'm not familiar with Beehive, I'm like I'm not familiar with Beehive, I'm like I'm not familiar with Beehive, I'm not familiar with Substack, so I want not familiar with Substack, so I want not familiar with Substack, so I want you to imagine your desktop. you to imagine your desktop. you to imagine your desktop. And I want you to imagine church And I want you to imagine church And I want you to imagine church communications currently, which is I communications currently, which is I communications currently, which is I keep all my files on my desktop. keep all my files on my desktop. keep all my files on my desktop. >> [laughter] >> [laughter] >> [laughter] >> Well, let let me ask you. >> Well, let let me ask you. >> Well, let let me ask you. Are all your files there? Yeah, I Are all your files there? Yeah, I Are all your files there? Yeah, I announce it every week. announce it every week. announce it every week. >> Mhm. >> Mhm. >> Mhm. >> Right. >> Right. >> Right. But can you find it when you need it? But can you find it when you need it? But can you find it when you need it? No, it's the worst thing to look at. So, No, it's the worst thing to look at. So, No, it's the worst thing to look at. So, the first thing that you would do is you the first thing that you would do is you the first thing that you would do is you would create maybe 10 folders and put would create maybe 10 folders and put would create maybe 10 folders and put the files in the 10 different folders.

the files in the 10 different folders. the files in the 10 different folders. That would be step one. That would be That would be step one. That would be That would be step one. That would be like, okay, we're creating a website like, okay, we're creating a website like, okay, we're creating a website that has like a navigation menu. that has like a navigation menu. that has like a navigation menu. Folders with subfolders is what post Folders with subfolders is what post Folders with subfolders is what post collections is. So, you could have a collections is. So, you could have a collections is. So, you could have a folder that says just church updates and folder that says just church updates and folder that says just church updates and you click into that and then you find you click into that and then you find you click into that and then you find your ministry. I'm looking for ministry your ministry. I'm looking for ministry your ministry. I'm looking for ministry updates specific to kids, men, young updates specific to kids, men, young updates specific to kids, men, young adults. And you can take this a step adults. And you can take this a step adults. And you can take this a step further where if a ministry does reach further where if a ministry does reach further where if a ministry does reach the point where it would qualify for a the point where it would qualify for a the point where it would qualify for a page on a site, cuz there are some there page on a site, cuz there are some there page on a site, cuz there are some there are some ministries like the running are some ministries like the running are some ministries like the running club, like it just doesn't need its own club, like it just doesn't need its own club, like it just doesn't need its own page. But the kids ministry does need page. But the kids ministry does need page. But the kids ministry does need its own page and it might also benefit its own page and it might also benefit its own page and it might also benefit from a post collection. So, you could from a post collection. So, you could from a post collection. So, you could have hopechurch.com/kids have hopechurch.com/kids have hopechurch.com/kids and the page is dedicated to this is and the page is dedicated to this is and the page is dedicated to this is what our vision is for kids. This is who what our vision is for kids. This is who what our vision is for kids. This is who leads it. Stunning visuals that show off leads it. Stunning visuals that show off leads it. Stunning visuals that show off what it's all about. And then you can what it's all about. And then you can what it's all about. And then you can embed the post collection section onto embed the post collection section onto embed the post collection section onto the page. So then I can get to the part the page. So then I can get to the part the page. So then I can get to the part where oh look, the VBS thing is where oh look, the VBS thing is where oh look, the VBS thing is happening and I can click on that and happening and I can click on that and happening and I can click on that and now I have a post dedicated to that. But now I have a post dedicated to that. But now I have a post dedicated to that. But I don't have to overhaul the page to I don't have to overhaul the page to I don't have to overhaul the page to introduce a section or to like say we introduce a section or to like say we introduce a section or to like say we got to put a banner at the top just for got to put a banner at the top just for got to put a banner at the top just for VBS. Like it's such a cleaner, more VBS. Like it's such a cleaner, more VBS. Like it's such a cleaner, more elegant solution. That matters because elegant solution. That matters because elegant solution. That matters because it means that people can navigate it it means that people can navigate it it means that people can navigate it better and ultimately find what they're better and ultimately find what they're better and ultimately find what they're looking for. And it's why I mentioned looking for. And it's why I mentioned looking for. And it's why I mentioned the size of my church because the size of my church because the size of my church because our church doesn't have a women's our church doesn't have a women's our church doesn't have a women's ministry, but we do events for women.

ministry, but we do events for women. ministry, but we do events for women. Our church doesn't have a men's Our church doesn't have a men's Our church doesn't have a men's ministry, but we do events for men. Our ministry, but we do events for men. Our ministry, but we do events for men. Our church doesn't have some of these church doesn't have some of these church doesn't have some of these ministries that larger churches have, ministries that larger churches have, ministries that larger churches have, but we do events for those people. So at but we do events for those people. So at but we do events for those people. So at my church right now, like there isn't a my church right now, like there isn't a my church right now, like there isn't a women's ministry collection, but I'm women's ministry collection, but I'm women's ministry collection, but I'm leaning on that that weekly bulletin or leaning on that that weekly bulletin or leaning on that that weekly bulletin or the church updates collection because the church updates collection because the church updates collection because that's where I can post when we're doing that's where I can post when we're doing that's where I can post when we're doing a women's event. That's when I can post a women's event. That's when I can post a women's event. That's when I can post when we're doing a kids event. That's when we're doing a kids event. That's when we're doing a kids event. That's when I can post insert event. Um and so when I can post insert event. Um and so when I can post insert event. Um and so so that's how and and again to the to so that's how and and again to the to so that's how and and again to the to the SEO bit, that's how we can still the SEO bit, that's how we can still the SEO bit, that's how we can still kind of bolster our SEO and tell kind of bolster our SEO and tell kind of bolster our SEO and tell the LLMs that like yeah, we're doing a the LLMs that like yeah, we're doing a the LLMs that like yeah, we're doing a women's thing next week without having a women's thing next week without having a women's thing next week without having a women's ministry collection. That's women's ministry collection. That's women's ministry collection. That's unique to a church of our size, but I unique to a church of our size, but I unique to a church of our size, but I know that the church of my size is is know that the church of my size is is know that the church of my size is is the common size of the church in the common size of the church in the common size of the church in America. So it speaks to a lot of us. Uh America. So it speaks to a lot of us. Uh America. So it speaks to a lot of us. Uh the other post collections we have on the other post collections we have on the other post collections we have on our church website right right now are our church website right right now are our church website right right now are pastoral letters. I write letters to our pastoral letters. I write letters to our pastoral letters. I write letters to our church every other week. Um so it's church every other week. Um so it's church every other week. Um so it's functionally a blog. It like that's how functionally a blog. It like that's how functionally a blog. It like that's how it looks. Um and it's beautiful and I'm it looks. Um and it's beautiful and I'm it looks. Um and it's beautiful and I'm grateful because previously to this, I grateful because previously to this, I grateful because previously to this, I was doing a a a new page every week, a was doing a a a new page every week, a was doing a a a new page every week, a hidden page on our church website every hidden page on our church website every hidden page on our church website every week. And so I'm so glad to be done week. And so I'm so glad to be done week. And so I'm so glad to be done doing that. Um and then the third doing that. Um and then the third doing that. Um and then the third collection we have is a missionary collection we have is a missionary collection we have is a missionary update. Um our family's actually going update. Um our family's actually going update. Um our family's actually going to Uganda for the summer. And so that's to Uganda for the summer. And so that's to Uganda for the summer. And so that's people have been asking, "Hey, where are people have been asking, "Hey, where are people have been asking, "Hey, where are you going to put like be posting you going to put like be posting you going to put like be posting updates?" Previous to posts, my idea updates?" Previous to posts, my idea updates?" Previous to posts, my idea was, "Oh, I'll just like make a was, "Oh, I'll just like make a was, "Oh, I'll just like make a newsletter." But now that posts exist, I newsletter." But now that posts exist, I newsletter." But now that posts exist, I am going to be publishing them on our am going to be publishing them on our am going to be publishing them on our website. And for the people who have website. And for the people who have website. And for the people who have shown up and said, "I want to get

shown up and said, "I want to get shown up and said, "I want to get notified." they're going to get it in notified." they're going to get it in notified." they're going to get it in their email inbox. their email inbox. their email inbox. >> Right. And next time you have your men's >> Right. And next time you have your men's >> Right. And next time you have your men's ministry meet up, right? If you're doing ministry meet up, right? If you're doing ministry meet up, right? If you're doing attendance, if you're doing sign-in, attendance, if you're doing sign-in, attendance, if you're doing sign-in, like that can be the source of your like that can be the source of your like that can be the source of your first, you know, 18 people that are in first, you know, 18 people that are in first, you know, 18 people that are in your men's ministry list that are your men's ministry list that are your men's ministry list that are getting the updates. And so, it doesn't getting the updates. And so, it doesn't getting the updates. And so, it doesn't have to even start where you say, have to even start where you say, have to even start where you say, "Please go to the men's ministry list "Please go to the men's ministry list "Please go to the men's ministry list and subscribe." If that happens through and subscribe." If that happens through and subscribe." If that happens through just incidentally, great. But you can just incidentally, great. But you can just incidentally, great. But you can start with just your next in-person start with just your next in-person start with just your next in-person meeting. If you're a small group, right? meeting. If you're a small group, right? meeting. If you're a small group, right? Your own small group could have a post Your own small group could have a post Your own small group could have a post collection. Like imagine that. Prior to collection. Like imagine that. Prior to collection. Like imagine that. Prior to this, your small group was virtually this, your small group was virtually this, your small group was virtually invisible digitally because there was no invisible digitally because there was no invisible digitally because there was no realistic realistic realistic way that you could give an individual way that you could give an individual way that you could give an individual small group real estate. You could have small group real estate. You could have small group real estate. You could have a groups page. And it might link to an a groups page. And it might link to an a groups page. And it might link to an individual group that would then individual group that would then individual group that would then redirect to Church Center where you redirect to Church Center where you redirect to Church Center where you could like sign up for that individual could like sign up for that individual could like sign up for that individual group or something of that mechanism. group or something of that mechanism. group or something of that mechanism. But to give individual real estate to a But to give individual real estate to a But to give individual real estate to a small group of seven people that has small group of seven people that has small group of seven people that has been, you know, meeting or whatever, been, you know, meeting or whatever, been, you know, meeting or whatever, like that's not functional. That's not a like that's not functional. That's not a like that's not functional. That's not a mechanism that exists. Well, mechanism that exists. Well, mechanism that exists. Well, the thing about post collections and the thing about post collections and the thing about post collections and this idea, this principle of this idea, this principle of this idea, this principle of structure and hierarchy structure and hierarchy structure and hierarchy is that it's fully customizable. So, if is that it's fully customizable. So, if is that it's fully customizable. So, if you're Alex's church and you're like, you're Alex's church and you're like, you're Alex's church and you're like, "Yeah, we don't have a formal men's or "Yeah, we don't have a formal men's or "Yeah, we don't have a formal men's or women's ministry." That's perfectly all women's ministry." That's perfectly all women's ministry." That's perfectly all right. Label the folders in the right. Label the folders in the right. Label the folders in the subfolders, to go back to our desktop subfolders, to go back to our desktop subfolders, to go back to our desktop files analogy, label the post files analogy, label the post files analogy, label the post collections collections collections in a way that is in a way that is in a way that is genuine to your church.

genuine to your church. genuine to your church. And then And then And then the person listening, you can do the the person listening, you can do the the person listening, you can do the same. And now you can tailor an approach same. And now you can tailor an approach same. And now you can tailor an approach and tailor a communication strategy that and tailor a communication strategy that and tailor a communication strategy that is distinct and is distinct and is distinct and consistent with what you're doing in consistent with what you're doing in consistent with what you're doing in person. person. person. I would probably recommend in the nav I would probably recommend in the nav I would probably recommend in the nav menu overall, just having like a church menu overall, just having like a church menu overall, just having like a church updates or whatever as a primary updates or whatever as a primary updates or whatever as a primary navigation menu item and put that in the navigation menu item and put that in the navigation menu item and put that in the launcher as well. Embed that section on launcher as well. Embed that section on launcher as well. Embed that section on your home page perhaps in those three your home page perhaps in those three your home page perhaps in those three places to make it visible. You could places to make it visible. You could places to make it visible. You could have a pre-service slide that runs with have a pre-service slide that runs with have a pre-service slide that runs with a QR code. Heck, the thing about a QR code. Heck, the thing about a QR code. Heck, the thing about pre-service slides is if you want to run pre-service slides is if you want to run pre-service slides is if you want to run 72 of them, that's fine. So, you could 72 of them, that's fine. So, you could 72 of them, that's fine. So, you could do an individual do an individual do an individual post collection QR code slide for post collection QR code slide for post collection QR code slide for men's ministry, women's ministry, Jake's men's ministry, women's ministry, Jake's men's ministry, women's ministry, Jake's running club small group. Like if you running club small group. Like if you running club small group. Like if you just had a photo of like Jake's running just had a photo of like Jake's running just had a photo of like Jake's running club with a QR code, say like all right, club with a QR code, say like all right, club with a QR code, say like all right, like if I'm looking for that, I'm like if I'm looking for that, I'm like if I'm looking for that, I'm scanning that and instead of just like scanning that and instead of just like scanning that and instead of just like landing on the church center landing on the church center landing on the church center like blank page that says the time, like like blank page that says the time, like like blank page that says the time, like now you're getting something that is now you're getting something that is now you're getting something that is alive and current and that much more alive and current and that much more alive and current and that much more powerful. It could [clears throat] powerful. It could [clears throat] powerful. It could [clears throat] eventually link to the church center eventually link to the church center eventually link to the church center sign up by the way if that's what you're sign up by the way if that's what you're sign up by the way if that's what you're doing like registration, but that's doing like registration, but that's doing like registration, but that's distinct from promotion and syndication.

distinct from promotion and syndication. distinct from promotion and syndication. And this is the challenge that most And this is the challenge that most And this is the challenge that most churches face. churches face. churches face. How does this play overall in the How does this play overall in the How does this play overall in the building blocks? So, building block one, building blocks? So, building block one, building blocks? So, building block one, you assign levels to every ministry, you assign levels to every ministry, you assign levels to every ministry, one, two, three, or four. Okay. one, two, three, or four. Okay. one, two, three, or four. Okay. I'm a level four. That means that I am I'm a level four. That means that I am I'm a level four. That means that I am not entitled to regular stage not entitled to regular stage not entitled to regular stage announcements. Why? Because everyone announcements. Why? Because everyone announcements. Why? Because everyone hates me? No, because we recognize that hates me? No, because we recognize that hates me? No, because we recognize that for the vitality of this church overall, for the vitality of this church overall, for the vitality of this church overall, we cannot promote the running club small we cannot promote the running club small we cannot promote the running club small group as much as we promote Easter. group as much as we promote Easter. group as much as we promote Easter. Right. We just can't. There has to exist Right. We just can't. There has to exist Right. We just can't. There has to exist some level of hierarchy. We're not going some level of hierarchy. We're not going some level of hierarchy. We're not going to do it informally, we are going to do to do it informally, we are going to do to do it informally, we are going to do it formally. Okay. it formally. Okay. it formally. Okay. Building block two, publish policy. We Building block two, publish policy. We Building block two, publish policy. We talked all about the six rules in last talked all about the six rules in last talked all about the six rules in last week's episode. That policy becomes week's episode. That policy becomes week's episode. That policy becomes shared language. For example, the more shared language. For example, the more shared language. For example, the more you announce, the less you announce, the less you announce, the less they listen. What does this observe? they listen. What does this observe? they listen. What does this observe? That adding more announcements actually That adding more announcements actually That adding more announcements actually won't fulfill the goal that we all have, won't fulfill the goal that we all have, won't fulfill the goal that we all have, which is our ministries are full of which is our ministries are full of which is our ministries are full of people that belong there and are being people that belong there and are being people that belong there and are being formed to be more like Jesus. Okay, if formed to be more like Jesus. Okay, if formed to be more like Jesus. Okay, if that's true, what are we doing? Building that's true, what are we doing? Building that's true, what are we doing? Building block number three, give every ministry block number three, give every ministry block number three, give every ministry a home. Now, every single ministry has a a home. Now, every single ministry has a a home. Now, every single ministry has a place to call their own that they can place to call their own that they can place to call their own that they can shape and update as they see fit, and shape and update as they see fit, and shape and update as they see fit, and they can communicate with people as they they can communicate with people as they they can communicate with people as they see fit, and it still gets church-wide see fit, and it still gets church-wide see fit, and it still gets church-wide visibility in a pre-service slide, in visibility in a pre-service slide, in visibility in a pre-service slide, in the post hub overall for the church, in the post hub overall for the church, in the post hub overall for the church, in the launcher, whatever it might be. And the launcher, whatever it might be. And the launcher, whatever it might be. And if you go back if you go back if you go back to our episode on good announcements to our episode on good announcements to our episode on good announcements versus great announcements, if you go

versus great announcements, if you go versus great announcements, if you go back to our previous episode on sprinkle back to our previous episode on sprinkle back to our previous episode on sprinkle promotions, smuggle promotions, and promotions, smuggle promotions, and promotions, smuggle promotions, and sprint promotions, the smuggle promotion sprint promotions, the smuggle promotion sprint promotions, the smuggle promotion idea was where you have a stage idea was where you have a stage idea was where you have a stage announcement for, let's say, groups announcement for, let's say, groups announcement for, let's say, groups overall, because that's a core next overall, because that's a core next overall, because that's a core next step, and you want people to get step, and you want people to get step, and you want people to get involved with groups. And then you use involved with groups. And then you use involved with groups. And then you use that to smuggle in, well, how are you that to smuggle in, well, how are you that to smuggle in, well, how are you going to write that announcement? I'd going to write that announcement? I'd going to write that announcement? I'd recommend you highlight a specific recommend you highlight a specific recommend you highlight a specific group. Okay, maybe we highlight, group. Okay, maybe we highlight, group. Okay, maybe we highlight, finally, Jake's running club group, and finally, Jake's running club group, and finally, Jake's running club group, and he gets highlighted there, and the next he gets highlighted there, and the next he gets highlighted there, and the next step is to go to the post collection, step is to go to the post collection, step is to go to the post collection, whatever it might be. If you're at all intimidated about If you're at all intimidated about putting this all together, we are happy putting this all together, we are happy putting this all together, we are happy to do it for you for free. We created to do it for you for free. We created to do it for you for free. We created post collections to solve post collections to solve post collections to solve the problem that we were seeing in the problem that we were seeing in the problem that we were seeing in communications overall. communications overall. communications overall. The reason we titled this episode the The reason we titled this episode the The reason we titled this episode the secret weapon of church communications secret weapon of church communications secret weapon of church communications is that it is the unlock that makes is that it is the unlock that makes is that it is the unlock that makes everything else possible. everything else possible. everything else possible. Give every ministry a home. Reduce the Give every ministry a home. Reduce the Give every ministry a home. Reduce the pressure on the church-wide promotions. pressure on the church-wide promotions. pressure on the church-wide promotions. Give autonomy to the ministries that Give autonomy to the ministries that Give autonomy to the ministries that should not be getting a ton of should not be getting a ton of should not be getting a ton of church-wide promotion.

church-wide promotion. church-wide promotion. When both of those things exist, all of When both of those things exist, all of When both of those things exist, all of the other building blocks can exist in the other building blocks can exist in the other building blocks can exist in harmony. But you need to actually build harmony. But you need to actually build harmony. But you need to actually build it. So, then we thought, okay, we've it. So, then we thought, okay, we've it. So, then we thought, okay, we've been doing free makeovers for churches been doing free makeovers for churches been doing free makeovers for churches for close to 2 years now. We've for close to 2 years now. We've for close to 2 years now. We've delivered more than a thousand of them. delivered more than a thousand of them. delivered more than a thousand of them. Let's upgrade this and do it in an even Let's upgrade this and do it in an even Let's upgrade this and do it in an even bigger way, a free communications bigger way, a free communications bigger way, a free communications makeover overall. Now, I did get an makeover overall. Now, I did get an makeover overall. Now, I did get an email recently from someone who opted in email recently from someone who opted in email recently from someone who opted in for their free communications makeover, for their free communications makeover, for their free communications makeover, and they said, "Yeah, just to be clear, and they said, "Yeah, just to be clear, and they said, "Yeah, just to be clear, why is this free?" why is this free?" why is this free?" >> [laughter] >> [laughter] >> [laughter] >> And >> And >> And it's a perfectly valid question. I it's a perfectly valid question. I it's a perfectly valid question. I responded and said, "You know what? On responded and said, "You know what? On responded and said, "You know what? On second thought, good question." second thought, good question." second thought, good question." >> [laughter] >> Typically, and we'll pull back >> Typically, and we'll pull back the curtain a bit on like business here. the curtain a bit on like business here. the curtain a bit on like business here. If you're me, the director of this If you're me, the director of this If you're me, the director of this company, and you're like, "We want more company, and you're like, "We want more company, and you're like, "We want more people to be using our solutions because people to be using our solutions because people to be using our solutions because we think more people using our solutions we think more people using our solutions we think more people using our solutions means greater fulfillment of mission, means greater fulfillment of mission, means greater fulfillment of mission, maybe we'll run ads." maybe we'll run ads." maybe we'll run ads." And we found And we found And we found that the free makeover solution that the free makeover solution that the free makeover solution is a lot more fun than ads.

is a lot more fun than ads. is a lot more fun than ads. Because instead of me spending a bunch Because instead of me spending a bunch Because instead of me spending a bunch of money on Meta or Google and then of money on Meta or Google and then of money on Meta or Google and then hoping that you click, hoping that you click, hoping that you click, I can spend that money like building you I can spend that money like building you I can spend that money like building you a website, sending a photographer to a website, sending a photographer to a website, sending a photographer to your church, your church, your church, migrating your existing content. migrating your existing content. migrating your existing content. It costs the same, It costs the same, It costs the same, and you end up as a customer both ways, and you end up as a customer both ways, and you end up as a customer both ways, if ads work correctly, except now you if ads work correctly, except now you if ads work correctly, except now you have something that's way more awesome have something that's way more awesome have something that's way more awesome as a starting point. as a starting point. as a starting point. >> Yeah. >> Yeah. >> Yeah. >> And so when we discovered that, it was >> And so when we discovered that, it was >> And so when we discovered that, it was like, "Why would we spend money on ads like, "Why would we spend money on ads like, "Why would we spend money on ads as like our primary way of growing when as like our primary way of growing when as like our primary way of growing when we could just offer these free we could just offer these free we could just offer these free makeovers? makeovers? makeovers? And now we can send a photographer to And now we can send a photographer to And now we can send a photographer to this church in person to capture this church in person to capture this church in person to capture beautiful visuals so we can make sure beautiful visuals so we can make sure beautiful visuals so we can make sure that we're putting their best foot that we're putting their best foot that we're putting their best foot forward. forward. forward. >> Mhm. >> Mhm. >> Mhm. >> We can build them an entire new website. >> We can build them an entire new website. >> We can build them an entire new website. We can install post collections. We can install post collections. We can install post collections. We can migrate their existing site. We We can migrate their existing site. We We can migrate their existing site. We can build them all of this can build them all of this can build them all of this communications infrastructure. And yeah, communications infrastructure. And yeah, communications infrastructure. And yeah, it's free for them. Guess what? It's not it's free for them. Guess what? It's not it's free for them. Guess what? It's not free for us. free for us. free for us. >> [laughter] >> [laughter] >> [laughter] >> It costs real money. There's no like AI >> It costs real money. There's no like AI >> It costs real money. There's no like AI that's doing all this. I can point you that's doing all this. I can point you that's doing all this. I can point you to the people outside of this room with to the people outside of this room with to the people outside of this room with their real names that are building these their real names that are building these their real names that are building these sites and the real photographers from sites and the real photographers from sites and the real photographers from our private network that we send to our private network that we send to our private network that we send to churches and visit in person with real churches and visit in person with real churches and visit in person with real cameras. Like that it's expensive.

cameras. Like that it's expensive. cameras. Like that it's expensive. >> Yeah. >> Yeah. >> Yeah. >> But it's like roughly the same price as >> But it's like roughly the same price as >> But it's like roughly the same price as ads, and so this is a better solution ads, and so this is a better solution ads, and so this is a better solution for everyone. And that's how it's free. for everyone. And that's how it's free. for everyone. And that's how it's free. Is it free? No, it costs us money. It's Is it free? No, it costs us money. It's Is it free? No, it costs us money. It's free to you. [laughter] free to you. [laughter] free to you. [laughter] And the metaphor that I always like to And the metaphor that I always like to And the metaphor that I always like to use for this is that when you're buying use for this is that when you're buying use for this is that when you're buying or investing in a new website, you're or investing in a new website, you're or investing in a new website, you're moving platforms, you're running a moving platforms, you're running a moving platforms, you're running a communications engine, there's always communications engine, there's always communications engine, there's always going to be the cost to like build the going to be the cost to like build the going to be the cost to like build the thing and then host the thing. So, it's thing and then host the thing. So, it's thing and then host the thing. So, it's like you buy a car and then you have to like you buy a car and then you have to like you buy a car and then you have to pay for the gas to make it go. The pay for the gas to make it go. The pay for the gas to make it go. The makeover, the free communications makeover, the free communications makeover, the free communications makeover is we will buy and build the makeover is we will buy and build the makeover is we will buy and build the car for you. It's more than $10,000 of car for you. It's more than $10,000 of car for you. It's more than $10,000 of value. Like we have charged churches value. Like we have charged churches value. Like we have charged churches more than $10,000 of their actual money more than $10,000 of their actual money more than $10,000 of their actual money to do this historically. And now we're to do this historically. And now we're to do this historically. And now we're doing it for free. doing it for free. doing it for free. And we will build the car for you and And we will build the car for you and And we will build the car for you and then you just pay the hosting going then you just pay the hosting going then you just pay the hosting going forward. Hosting your website and forward. Hosting your website and forward. Hosting your website and communications engine on Nucleus is $99 communications engine on Nucleus is $99 communications engine on Nucleus is $99 a month. a month. a month. Don't pay $10,000 plus $99. You're Don't pay $10,000 plus $99. You're Don't pay $10,000 plus $99. You're paying hosting somewhere. paying hosting somewhere. paying hosting somewhere. This is an option. This is an option. This is an option. So, that's how we do it for free. If you So, that's how we do it for free. If you So, that's how we do it for free. If you want to opt into that, makeover.church want to opt into that, makeover.church want to opt into that, makeover.church is the easiest way to check it out, but is the easiest way to check it out, but is the easiest way to check it out, but I would encourage you to first go to I would encourage you to first go to I would encourage you to first go to churchchaos.com. The five churches that churchchaos.com. The five churches that churchchaos.com. The five churches that I mentioned at the beginning of this I mentioned at the beginning of this I mentioned at the beginning of this that we kept anonymous, but we read how that we kept anonymous, but we read how that we kept anonymous, but we read how they were announcing from stage, they they were announcing from stage, they they were announcing from stage, they went to churchchaos.com and they got went to churchchaos.com and they got went to churchchaos.com and they got their church chaos score, which is the their church chaos score, which is the their church chaos score, which is the score from 0 to 100 that ranks score from 0 to 100 that ranks score from 0 to 100 that ranks how much friction is in your existing how much friction is in your existing how much friction is in your existing church communications. The lower the church communications. The lower the church communications. The lower the score, the healthier the ministry. Good, score, the healthier the ministry. Good, score, the healthier the ministry. Good, low score good, high score less good.

low score good, high score less good. low score good, high score less good. And I want to commend all five of those And I want to commend all five of those And I want to commend all five of those churches because they wanted to know churches because they wanted to know churches because they wanted to know where they stand and they wanted things where they stand and they wanted things where they stand and they wanted things to get better. to get better. to get better. And so, you can go directly to And so, you can go directly to And so, you can go directly to makeover.church, claim your makeover, makeover.church, claim your makeover, makeover.church, claim your makeover, start right away. We'll schedule the start right away. We'll schedule the start right away. We'll schedule the photographer. Yay. If you go to photographer. Yay. If you go to photographer. Yay. If you go to churchchaos.com and you fill out that churchchaos.com and you fill out that churchchaos.com and you fill out that form, it takes about 3 minutes, it's form, it takes about 3 minutes, it's form, it takes about 3 minutes, it's still going to then on the opposite end still going to then on the opposite end still going to then on the opposite end say, "Hey, a makeover is something that say, "Hey, a makeover is something that say, "Hey, a makeover is something that is an option for you." But, we'll is an option for you." But, we'll is an option for you." But, we'll understand better where you're starting understand better where you're starting understand better where you're starting from. Send us three full services and from. Send us three full services and from. Send us three full services and your website. We'll look through every your website. We'll look through every your website. We'll look through every single thing that you're saying from single thing that you're saying from single thing that you're saying from stage. We'll cross-reference that with stage. We'll cross-reference that with stage. We'll cross-reference that with your site. We'll give you a score out of your site. We'll give you a score out of your site. We'll give you a score out of 100 and then we'll put you in one of 100 and then we'll put you in one of 100 and then we'll put you in one of four four four quadrants. Low chaos, which is where we quadrants. Low chaos, which is where we quadrants. Low chaos, which is where we all want to be. Moderate chaos, which is all want to be. Moderate chaos, which is all want to be. Moderate chaos, which is like, okay, there's there's friction and like, okay, there's there's friction and like, okay, there's there's friction and so we want to make an improvement, but so we want to make an improvement, but so we want to make an improvement, but you know, it could be worse. Although, you know, it could be worse. Although, you know, it could be worse. Although, what I always say about the moderate what I always say about the moderate what I always say about the moderate chaos quadrant is that like things chaos quadrant is that like things chaos quadrant is that like things aren't so bad that you feel like you aren't so bad that you feel like you aren't so bad that you feel like you need to change. So churches tend to like need to change. So churches tend to like need to change. So churches tend to like stay here forever. Then there's high stay here forever. Then there's high stay here forever. Then there's high chaos and then there's critical chaos chaos and then there's critical chaos chaos and then there's critical chaos where it's like, look, honestly, I where it's like, look, honestly, I where it's like, look, honestly, I didn't know that many announcements from didn't know that many announcements from didn't know that many announcements from stage were possible, but [laughter] stage were possible, but [laughter] stage were possible, but [laughter] congrats on the record.

If you have that personalized starting If you have that personalized starting point, then the plan that comes after it point, then the plan that comes after it point, then the plan that comes after it can be more targeted for you and for us, can be more targeted for you and for us, can be more targeted for you and for us, which is ideal. Again, which is ideal. Again, which is ideal. Again, if you just want to get started on the if you just want to get started on the if you just want to get started on the makeover makeover.church, but makeover makeover.church, but makeover makeover.church, but churchchaos.com is where to go to get churchchaos.com is where to go to get churchchaos.com is where to go to get that score. that score. that score. Build post collections, Build post collections, Build post collections, even if you don't use Nucleus. even if you don't use Nucleus. even if you don't use Nucleus. >> Yeah. >> Yeah. >> Yeah. >> The church that we highlighted, we >> The church that we highlighted, we >> The church that we highlighted, we highlighted for a reason. highlighted for a reason. highlighted for a reason. Because when I was coming up with the Because when I was coming up with the Because when I was coming up with the idea for post collections, before the idea for post collections, before the idea for post collections, before the tech existed, tech existed, tech existed, a church a church a church at the same time sent me this DM and I at the same time sent me this DM and I at the same time sent me this DM and I was like, okay, this means we're in the was like, okay, this means we're in the was like, okay, this means we're in the right direction. They had basically right direction. They had basically right direction. They had basically figured it out on their own. figured it out on their own. figured it out on their own. And then when I talked about it, they And then when I talked about it, they And then when I talked about it, they were like, yo, we actually just did were like, yo, we actually just did were like, yo, we actually just did this. And it worked and I was like, this. And it worked and I was like, this. And it worked and I was like, okay, great. We're on the right path. okay, great. We're on the right path. okay, great. We're on the right path. And now here we are a year later and And now here we are a year later and And now here we are a year later and posts is out in the wild and it's being posts is out in the wild and it's being posts is out in the wild and it's being used by, you know, many, many churches. used by, you know, many, many churches. used by, you know, many, many churches. And we're seeing it be transformative in And we're seeing it be transformative in And we're seeing it be transformative in that way. that way. that way. But whether you use a beehive or a But whether you use a beehive or a But whether you use a beehive or a substack or you architect your own, substack or you architect your own, substack or you architect your own, don't leave all your files on your don't leave all your files on your don't leave all your files on your desktop. Just don't do it. You will desktop. Just don't do it. You will desktop. Just don't do it. You will suffer. suffer. suffer. You'll look at it every day and you'll You'll look at it every day and you'll You'll look at it every day and you'll be like, this is an ugly desktop. I be like, this is an ugly desktop. I be like, this is an ugly desktop. I don't like it. And then people in church don't like it. And then people in church don't like it. And then people in church will suffer.

will suffer. will suffer. >> I'm just going to put something more on >> I'm just going to put something more on >> I'm just going to put something more on there. there. there. >> There is a little more space. >> There is a little more space. >> There is a little more space. >> [laughter] >> [laughter] >> [laughter] >> And if I >> And if I >> And if I if I shrink the icon size if I shrink the icon size if I shrink the icon size globally, globally, globally, oh, look at [laughter] all this more oh, look at [laughter] all this more oh, look at [laughter] all this more space. space. space. Final thoughts. Final thoughts. Final thoughts. Pastor posts. Pastor posts. Pastor posts. >> Well, hey, you pulled the curtain back >> Well, hey, you pulled the curtain back >> Well, hey, you pulled the curtain back almost all the way, but I'm going to almost all the way, but I'm going to almost all the way, but I'm going to pull it all the way back and tell pull it all the way back and tell pull it all the way back and tell churches churches churches a little bit of a a secret that we're a little bit of a a secret that we're a little bit of a a secret that we're giving them in this communications giving them in this communications giving them in this communications makeover. makeover. makeover. Throughout this series so far, some of Throughout this series so far, some of Throughout this series so far, some of the content's been like a little dense, the content's been like a little dense, the content's been like a little dense, right? Like we're talking about seven right? Like we're talking about seven right? Like we're talking about seven building blocks. We're talking about a building blocks. We're talking about a building blocks. We're talking about a whole new way to think about church whole new way to think about church whole new way to think about church communications. We're talking about communications. We're talking about communications. We're talking about ministry levels. We're talking about ministry levels. We're talking about ministry levels. We're talking about policy. Soon we're going to be talking policy. Soon we're going to be talking policy. Soon we're going to be talking about playbooks. It's a lot. about playbooks. It's a lot. about playbooks. It's a lot. >> We're trying to lasso churches with like >> We're trying to lasso churches with like >> We're trying to lasso churches with like dozens of people and dozens of dozens of people and dozens of dozens of people and dozens of ministries. There are so many moving ministries. There are so many moving ministries. There are so many moving pieces, which is why the baseline is pieces, which is why the baseline is pieces, which is why the baseline is chaos. chaos. chaos. >> Yes. >> Yes. >> Yes. >> Everything Pastor Poste is saying is >> Everything Pastor Poste is saying is >> Everything Pastor Poste is saying is correct. correct. correct. >> And so many folks who are listening to >> And so many folks who are listening to >> And so many folks who are listening to this show and are taking a next step, this show and are taking a next step, this show and are taking a next step, they're comms directors. They're the they're comms directors. They're the they're comms directors. They're the people who are in charge and they're people who are in charge and they're people who are in charge and they're catching the vision. But they feel the catching the vision. But they feel the catching the vision. But they feel the burden of disseminating the vision to burden of disseminating the vision to burden of disseminating the vision to all of their ministry leaders. So what all of their ministry leaders. So what all of their ministry leaders. So what we're doing for you in through this we're doing for you in through this we're doing for you in through this communications makeover is we're communications makeover is we're communications makeover is we're actually installing actually installing actually installing a hidden post collection.

a hidden post collection. a hidden post collection. >> Ooh. >> Ooh. >> Ooh. >> in posts. It's called Mission Control. >> in posts. It's called Mission Control. >> in posts. It's called Mission Control. >> Come on. >> Come on. >> Come on. >> And inside of Mission Control, it's >> And inside of Mission Control, it's >> And inside of Mission Control, it's meant to be your internal record of meant to be your internal record of meant to be your internal record of truth. Your Your Your meant to truth. Your Your Your meant to truth. Your Your Your meant to disseminate it to all of your ministry disseminate it to all of your ministry disseminate it to all of your ministry leaders and say, "Hey, here are the leaders and say, "Hey, here are the leaders and say, "Hey, here are the plays we're going to run." Inside of plays we're going to run." Inside of plays we're going to run." Inside of Mission Control, we've got a post for Mission Control, we've got a post for Mission Control, we've got a post for the seven building blocks that lays it the seven building blocks that lays it the seven building blocks that lays it out. We've got your your home base for out. We've got your your home base for out. We've got your your home base for all of your ministry level assignments. all of your ministry level assignments. all of your ministry level assignments. It shows your ministry leaders um It shows your ministry leaders um It shows your ministry leaders um what the ministry levels are and you can what the ministry levels are and you can what the ministry levels are and you can show them what level they're in. All show them what level they're in. All show them what level they're in. All this policy we're talking about, we've this policy we're talking about, we've this policy we're talking about, we've published it there inside of this hidden published it there inside of this hidden published it there inside of this hidden collection. collection. collection. >> Mhm. >> Mhm. >> Mhm. >> We are going to give you all of our >> We are going to give you all of our >> We are going to give you all of our playbooks. So for levels one through playbooks. So for levels one through playbooks. So for levels one through four, we're going to give you the four, we're going to give you the four, we're going to give you the promotion playbooks all inside Mission promotion playbooks all inside Mission promotion playbooks all inside Mission Control so that when you receive this Control so that when you receive this Control so that when you receive this communication makeover, not only do you communication makeover, not only do you communication makeover, not only do you now have a new tool, but you have this now have a new tool, but you have this now have a new tool, but you have this really dense resource of all the stuff really dense resource of all the stuff really dense resource of all the stuff we've talked we've talked about that you we've talked we've talked about that you we've talked we've talked about that you can lay on the table for your team and can lay on the table for your team and can lay on the table for your team and say, "Hey, this is the reason that we're say, "Hey, this is the reason that we're say, "Hey, this is the reason that we're making these changes. This is what we making these changes. This is what we making these changes. This is what we need to rally around." So instead of you need to rally around." So instead of you need to rally around." So instead of you just like transcribing this podcast and just like transcribing this podcast and just like transcribing this podcast and making a Google Doc out of it, we've making a Google Doc out of it, we've making a Google Doc out of it, we've done it for you in a hidden post done it for you in a hidden post done it for you in a hidden post collection. So not only is it all in the collection. So not only is it all in the collection. So not only is it all in the same place where all your other stuff same place where all your other stuff same place where all your other stuff is, it looks beautiful, too. You just is, it looks beautiful, too. You just is, it looks beautiful, too. You just have to copy the link and send it to have to copy the link and send it to have to copy the link and send it to your team. So that's a little bit That's your team. So that's a little bit That's your team. So that's a little bit That's like That's as inside baseball as the like That's as inside baseball as the like That's as inside baseball as the baseball gets.

baseball gets. baseball gets. >> And and that's like reflective of the >> And and that's like reflective of the >> And and that's like reflective of the internal struggle and the external internal struggle and the external internal struggle and the external struggle. Church chaos does not just struggle. Church chaos does not just struggle. Church chaos does not just exist on stage. exist on stage. exist on stage. It does not just exist in staff It does not just exist in staff It does not just exist in staff meetings. It does not just exist in the meetings. It does not just exist in the meetings. It does not just exist in the pews. It exists everywhere. pews. It exists everywhere. pews. It exists everywhere. >> [laughter] >> [laughter] >> [laughter] >> And so Post Collections is the external >> And so Post Collections is the external >> And so Post Collections is the external tool that is meant to facilitate sanity tool that is meant to facilitate sanity tool that is meant to facilitate sanity for you and the church. for you and the church. for you and the church. But then internally, how do you keep But then internally, how do you keep But then internally, how do you keep everyone in lockstep? That's what everyone in lockstep? That's what everyone in lockstep? That's what Mission Control is for. The internal Mission Control is for. The internal Mission Control is for. The internal Post Collection that you can only access Post Collection that you can only access Post Collection that you can only access if you are if you are if you are a qualified volunteer or a staff member a qualified volunteer or a staff member a qualified volunteer or a staff member or a pastor. But now, again, it's not or a pastor. But now, again, it's not or a pastor. But now, again, it's not just the circulated Google Doc on the just the circulated Google Doc on the just the circulated Google Doc on the same platform where you are sending same platform where you are sending same platform where you are sending people to take their next steps, the people to take their next steps, the people to take their next steps, the church internally church internally church internally can manage itself with the policy and can manage itself with the policy and can manage itself with the policy and all the infrastructure. all the infrastructure. all the infrastructure. You can tell we're very excited. You can tell we're very excited. You can tell we're very excited. >> Yeah. >> Yeah. >> Yeah. >> What are we going to do on episode >> What are we going to do on episode >> What are we going to do on episode 1,000? Cuz this is [laughter] 900 and 1,000? Cuz this is [laughter] 900 and 1,000? Cuz this is [laughter] 900 and we're doing things big. we're doing things big. we're doing things big. A few final resources for you. We're A few final resources for you. We're A few final resources for you. We're through three of the seven building through three of the seven building through three of the seven building blocks, the deep dives for each in this blocks, the deep dives for each in this blocks, the deep dives for each in this podcast summer series. If you want to podcast summer series. If you want to podcast summer series. If you want to speed run through all seven, go to the speed run through all seven, go to the speed run through all seven, go to the Brady Shearer YouTube channel and find Brady Shearer YouTube channel and find Brady Shearer YouTube channel and find the Church Communications Masterclass or the Church Communications Masterclass or the Church Communications Masterclass or just search the Church Communications just search the Church Communications just search the Church Communications Masterclass. It's 30 minutes. It's me Masterclass. It's 30 minutes. It's me Masterclass. It's 30 minutes. It's me speed running through all seven.

speed running through all seven. speed running through all seven. Download the seven building blocks PDF Download the seven building blocks PDF Download the seven building blocks PDF in the description. in the description. in the description. That is also there for you. That is also there for you. That is also there for you. Go to churchchaos.com. Go to churchchaos.com. Go to churchchaos.com. Get your church chaos score, 0 to 100. Get your church chaos score, 0 to 100. Get your church chaos score, 0 to 100. And then And then And then or if you must bypass, get your free or if you must bypass, get your free or if you must bypass, get your free makeover at makeover.church. We can put makeover at makeover.church. We can put makeover at makeover.church. We can put this this this into action. Summertime is one of the into action. Summertime is one of the into action. Summertime is one of the best times to do this. If you're best times to do this. If you're best times to do this. If you're watching after, don't let it not be watching after, don't let it not be watching after, don't let it not be summertime not not do it. But summertime not not do it. But summertime not not do it. But your church is your church is your church is vibrant if you live in a place where it vibrant if you live in a place where it vibrant if you live in a place where it is sometimes winter like we do. is sometimes winter like we do. is sometimes winter like we do. And And And even though we're doing the entire even though we're doing the entire even though we're doing the entire migration and project for you, anytime migration and project for you, anytime migration and project for you, anytime you're doing a new website is a big you're doing a new website is a big you're doing a new website is a big deal. And so doing it in this period deal. And so doing it in this period deal. And so doing it in this period where there's not as much going on can where there's not as much going on can where there's not as much going on can sometimes be the right window of time. sometimes be the right window of time. sometimes be the right window of time. >> Kick off your new site with your with >> Kick off your new site with your with >> Kick off your new site with your with your fall kick off. your fall kick off. your fall kick off. >> Absolutely. What will we be doing next >> Absolutely. What will we be doing next >> Absolutely. What will we be doing next week on building block number four, week on building block number four, week on building block number four, supply promotions play books. I'm a supply promotions play books. I'm a supply promotions play books. I'm a level four event. I'm a level two event. level four event. I'm a level two event. level four event. I'm a level two event. I'm a level one event. I understand I'm a level one event. I understand I'm a level one event. I understand level four that I don't get regular level four that I don't get regular level four that I don't get regular stage announcements. What do I get?

stage announcements. What do I get? stage announcements. What do I get? Well, now that you have your own digital Well, now that you have your own digital Well, now that you have your own digital real estate, real estate, real estate, you have what you need, but you can get you have what you need, but you can get you have what you need, but you can get more than that. We have promotions play more than that. We have promotions play more than that. We have promotions play books for level one, level two, level books for level one, level two, level books for level one, level two, level three, and level four. We'll be three, and level four. We'll be three, and level four. We'll be exploring that in the next episode. Make exploring that in the next episode. Make exploring that in the next episode. Make sure you're subscribed. Make sure you sure you're subscribed. Make sure you sure you're subscribed. Make sure you are following along with this fun summer are following along with this fun summer are following along with this fun summer series. And thank you for your time, series. And thank you for your time, series. And thank you for your time, attention, and trust. We will talk to attention, and trust. We will talk to attention, and trust. We will talk to you next week. you next week. you next week. >> I >> I >> I I'm sure [music] I'm sure [music] I'm sure [music] Well, maybe. Well, maybe. Well, maybe. >> Have you ever had a dreams that >> Have you ever had a dreams that >> Have you ever had a dreams that that you um you had