Church social media strategies that DIED in 2025

R today it's our list of social media R today it's our list of social media strategies that died in 2025 so if strategies that died in 2025 so if strategies that died in 2025 so if you're still using these it's best to you're still using these it's best to you're still using these it's best to stop here's the good news though saying stop here's the good news though saying stop here's the good news though saying goodbye to these formerly effective goodbye to these formerly effective goodbye to these formerly effective strategies means that you can refocus strategies means that you can refocus strategies means that you can refocus your effort and energy into what your effort and energy into what your effort and energy into what actually is working let's dive actually is working let's dive actually is working let's dive in well hey there and welcome to the pro in well hey there and welcome to the pro in well hey there and welcome to the pro Church tools show we're here to help you Church tools show we're here to help you Church tools show we're here to help you and your church navigate the biggest and your church navigate the biggest and your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady sheer your host I'm joined as Brady sheer your host I'm joined as Brady sheer your host I'm joined as always by my co-host we call him Pastor always by my co-host we call him Pastor always by my co-host we call him Pastor Pinchy craft pinch pinch it's Alexander Pinchy craft pinch pinch it's Alexander Pinchy craft pinch pinch it's Alexander Mills hello hello and today we are Mills hello hello and today we are Mills hello hello and today we are revisiting an episode format that we did revisiting an episode format that we did revisiting an episode format that we did in 2024 which was church social media in 2024 which was church social media in 2024 which was church social media strategies that have died rest in peace strategies that have died rest in peace strategies that have died rest in peace bringing them back for 2025 what is no bringing them back for 2025 what is no bringing them back for 2025 what is no longer worth your time your energy your longer worth your time your energy your longer worth your time your energy your focus your commitment and uh Alex Pastor focus your commitment and uh Alex Pastor focus your commitment and uh Alex Pastor Pinchy crab pinch pinch let's kick it Pinchy crab pinch pinch let's kick it Pinchy crab pinch pinch let's kick it off with number one uh from dust these off with number one uh from dust these off with number one uh from dust these Trends came and to dust we send them to Trends came and to dust we send them to Trends came and to dust we send them to return the first Trend that has died you return the first Trend that has died you return the first Trend that has died you just simply wrote down just simply wrote down just simply wrote down followers yeah followers uh okay let's followers yeah followers uh okay let's followers yeah followers uh okay let's let's make this clear with data I've let's make this clear with data I've let's make this clear with data I've been observing this for a while we've been observing this for a while we've been observing this for a while we've talked about the changing eras of social talked about the changing eras of social talked about the changing eras of social the previous era the social graph era the previous era the social graph era the previous era the social graph era now we're in the discovery era that's now we're in the discovery era that's now we're in the discovery era that's nothing new that's been five six seven nothing new that's been five six seven nothing new that's been five six seven years in the making but the value of the years in the making but the value of the years in the making but the value of the follower on your account has been follower on your account has been follower on your account has been continually undervalued as we've continually undervalued as we've continually undervalued as we've transitioned from one era to the next transitioned from one era to the next transitioned from one era to the next and let's just talk about some examples and let's just talk about some examples and let's just talk about some examples of this I have on the main YouTube of this I have on the main YouTube of this I have on the main YouTube channel Channel at Brady Sher

154,50 subscribers as of this morning if 154,50 subscribers as of this morning if you look in the last 28 days of the you look in the last 28 days of the you look in the last 28 days of the views that we've received views that we've received views that we've received 75.3% have come from non subscribers wow 75.3% have come from non subscribers wow 75.3% have come from non subscribers wow so despite a non small amount of so despite a non small amount of so despite a non small amount of subscribers two uh 3/4 of the views in subscribers two uh 3/4 of the views in subscribers two uh 3/4 of the views in the past month have been from the past month have been from the past month have been from non-subscribers that's on YouTube on non-subscribers that's on YouTube on non-subscribers that's on YouTube on Instagram similar amount of followers3 Instagram similar amount of followers3 Instagram similar amount of followers3 37,000 in the past month 1.6 million 37,000 in the past month 1.6 million 37,000 in the past month 1.6 million views on Instagram views on Instagram views on Instagram 51.6% are from followers so just 51.6% are from followers so just 51.6% are from followers so just slightly more than half have come from slightly more than half have come from slightly more than half have come from followers so this is not isolated to a followers so this is not isolated to a followers so this is not isolated to a single platform all platforms have single platform all platforms have single platform all platforms have embraced the discovery algorithms and embraced the discovery algorithms and embraced the discovery algorithms and what this is what this has resulted in what this is what this has resulted in what this is what this has resulted in and translated to today is your content and translated to today is your content and translated to today is your content and what you publish you have to think and what you publish you have to think and what you publish you have to think about your followers maybe almost second about your followers maybe almost second about your followers maybe almost second to the broad appeal and accessibility of to the broad appeal and accessibility of to the broad appeal and accessibility of your content overall and I think this is your content overall and I think this is your content overall and I think this is a good thing you know it's easy to look a good thing you know it's easy to look a good thing you know it's easy to look at it negatively and be like oh like at it negatively and be like oh like at it negatively and be like oh like these people chose to follow me like I these people chose to follow me like I these people chose to follow me like I want to be able to reach them but if we want to be able to reach them but if we want to be able to reach them but if we think about our own behavior on social think about our own behavior on social think about our own behavior on social the reality is is that as much as we the reality is is that as much as we the reality is is that as much as we might think this to be true our Behavior might think this to be true our Behavior might think this to be true our Behavior would suggest otherwise we don't want to would suggest otherwise we don't want to would suggest otherwise we don't want to see every single new piece of content see every single new piece of content see every single new piece of content from a person that we follow certainly from a person that we follow certainly from a person that we follow certainly there are some accounts that this would there are some accounts that this would there are some accounts that this would you know be different for and perhaps I you know be different for and perhaps I you know be different for and perhaps I wouldn't be surprised if Alex would say wouldn't be surprised if Alex would say wouldn't be surprised if Alex would say to me no no I only follow eight people to me no no I only follow eight people to me no no I only follow eight people and I want to see only their content as and I want to see only their content as and I want to see only their content as an example but there's a chef that I an example but there's a chef that I an example but there's a chef that I subscribe to on YouTube as an example subscribe to on YouTube as an example subscribe to on YouTube as an example and he publishes new videos on Thursday

and he publishes new videos on Thursday and he publishes new videos on Thursday and I think if I met this Chef in real and I think if I met this Chef in real and I think if I met this Chef in real life I would say to him oh I love your life I would say to him oh I love your life I would say to him oh I love your stuff like I subscribe I follow I watch stuff like I subscribe I follow I watch stuff like I subscribe I follow I watch everything and yet I would be one of the everything and yet I would be one of the everything and yet I would be one of the people in his like audience that would people in his like audience that would people in his like audience that would be not watching on a month-to-month be not watching on a month-to-month be not watching on a month-to-month basis because my behavior for watching basis because my behavior for watching basis because my behavior for watching is to go and like binge through eight is to go and like binge through eight is to go and like binge through eight videos all at once when I feel like the videos all at once when I feel like the videos all at once when I feel like the need but on a regular Thursday when he need but on a regular Thursday when he need but on a regular Thursday when he publishes it's probably not something publishes it's probably not something publishes it's probably not something that I to watch right now in that moment that I to watch right now in that moment that I to watch right now in that moment it's not like attention viewing the only it's not like attention viewing the only it's not like attention viewing the only types of content that exist in culture types of content that exist in culture types of content that exist in culture that do that now are the shows that are that do that now are the shows that are that do that now are the shows that are increasingly less common that are like increasingly less common that are like increasingly less common that are like the water cooler shows where like if you the water cooler shows where like if you the water cooler shows where like if you didn't watch it you're not going to be didn't watch it you're not going to be didn't watch it you're not going to be keeping up with it right so probably two keeping up with it right so probably two keeping up with it right so probably two shows in the Zeitgeist right now at the shows in the Zeitgeist right now at the shows in the Zeitgeist right now at the time of this recording that hit that time of this recording that hit that time of this recording that hit that Severance and the new season of White Severance and the new season of White Severance and the new season of White Lotus everything else unless it's like a Lotus everything else unless it's like a Lotus everything else unless it's like a playoff game for sports but even Sports playoff game for sports but even Sports playoff game for sports but even Sports have become less attention viewing we have become less attention viewing we have become less attention viewing we have we we we consume it on our own time have we we we consume it on our own time have we we we consume it on our own time so what that means is so what that means is so what that means is as soon as you publish something if as soon as you publish something if as soon as you publish something if you're only going to publish it to your you're only going to publish it to your you're only going to publish it to your followers they're probably not going to followers they're probably not going to followers they're probably not going to see it so the discovery algorithms have see it so the discovery algorithms have see it so the discovery algorithms have said okay it's our job to identify who said okay it's our job to identify who said okay it's our job to identify who needs to see this specific recipe video needs to see this specific recipe video needs to see this specific recipe video about lasagna maybe Brady is not going about lasagna maybe Brady is not going about lasagna maybe Brady is not going to watch it for you know another couple to watch it for you know another couple to watch it for you know another couple of months but there are people that care of months but there are people that care of months but there are people that care about lasia right now the likelihood about lasia right now the likelihood about lasia right now the likelihood that they follow this Chef is low so we that they follow this Chef is low so we that they follow this Chef is low so we have to get the content in front of them have to get the content in front of them have to get the content in front of them right and I hear what you're saying but right and I hear what you're saying but right and I hear what you're saying but and I I agree but for the the the and I I agree but for the the the and I I agree but for the the the pastors the social media interns the pastors the social media interns the pastors the social media interns the volunteers the church staff that are volunteers the church staff that are volunteers the church staff that are listening to the show who are pastoring listening to the show who are pastoring listening to the show who are pastoring the average Church in America who are

the average Church in America who are the average Church in America who are not you know an internet Chef who are not you know an internet Chef who are not you know an internet Chef who are they're not trying to build their they're not trying to build their they're not trying to build their audience so that they can sell a audience so that they can sell a audience so that they can sell a cookbook they're trying to do local cookbook they're trying to do local cookbook they're trying to do local Ministry and the posts that they post on Ministry and the posts that they post on Ministry and the posts that they post on Instagram for example like are topical Instagram for example like are topical Instagram for example like are topical to the local Ministry and the people to the local Ministry and the people to the local Ministry and the people that live in Minneapolis or Salt Lake that live in Minneapolis or Salt Lake that live in Minneapolis or Salt Lake City or whatever what do we say to them City or whatever what do we say to them City or whatever what do we say to them to their social strategy as a local to their social strategy as a local to their social strategy as a local church because they're not trying to church because they're not trying to church because they're not trying to sell a cookbook they're not trying to sell a cookbook they're not trying to sell a cookbook they're not trying to grow an international brand they're grow an international brand they're grow an international brand they're trying to serve the church um in Salt trying to serve the church um in Salt trying to serve the church um in Salt Lake City how does this intersect with Lake City how does this intersect with Lake City how does this intersect with with the the unique position of ministry with the the unique position of ministry with the the unique position of ministry online um from a local church online um from a local church online um from a local church perspective well it depends on what perspective well it depends on what perspective well it depends on what you're trying to accomplish specifically you're trying to accomplish specifically you're trying to accomplish specifically so if we're lamenting in this case our so if we're lamenting in this case our so if we're lamenting in this case our ability to reach followers on demand ability to reach followers on demand ability to reach followers on demand then you just need to use different then you just need to use different then you just need to use different tools that social media provides for you tools that social media provides for you tools that social media provides for you so for example if on Instagram you're so for example if on Instagram you're so for example if on Instagram you're like I would really like to publish a like I would really like to publish a like I would really like to publish a post and know that people that have post and know that people that have post and know that people that have opted in will see it there's two things opted in will see it there's two things opted in will see it there's two things that you can do one emphasize a that you can do one emphasize a that you can do one emphasize a broadcast channel yes where B basically broadcast channel yes where B basically broadcast channel yes where B basically people are opting in to get updates from people are opting in to get updates from people are opting in to get updates from you specifically we've talked about this you specifically we've talked about this you specifically we've talked about this recently on the show or two ask people recently on the show or two ask people recently on the show or two ask people to put you in their uh like close to put you in their uh like close to put you in their uh like close friends or in the for what the drop down friends or in the for what the drop down friends or in the for what the drop down is called there's like a specific it's is called there's like a specific it's is called there's like a specific it's like show me first sort of thing look like show me first sort of thing look like show me first sort of thing look yeah look look up on Instagram because yeah look look up on Instagram because yeah look look up on Instagram because there's following and there's like this there's following and there's like this there's following and there's like this special category that you can like opt special category that you can like opt special category that you can like opt somebody into add to favorites favor so somebody into add to favorites favor so somebody into add to favorites favor so you can have I think it has been called you can have I think it has been called you can have I think it has been called different things at different times different things at different times different things at different times shocking so unlike Instagram and we made shocking so unlike Instagram and we made shocking so unlike Instagram and we made a slide on a episode in the past where

a slide on a episode in the past where a slide on a episode in the past where we like hey download this slide and show we like hey download this slide and show we like hey download this slide and show it in your like pre-roll at service it in your like pre-roll at service it in your like pre-roll at service where it said don't just follow us but where it said don't just follow us but where it said don't just follow us but add to favorites and I do this for add to favorites and I do this for add to favorites and I do this for accounts you know I follow several accounts you know I follow several accounts you know I follow several hundred accounts there are a few that I hundred accounts there are a few that I hundred accounts there are a few that I never want to miss an update for so I've never want to miss an update for so I've never want to miss an update for so I've added them to favorites and I always see added them to favorites and I always see added them to favorites and I always see them so Instagram provides these tools them so Instagram provides these tools them so Instagram provides these tools and this is what happens as platforms and this is what happens as platforms and this is what happens as platforms evolve right like as as a you know evolve right like as as a you know evolve right like as as a you know company that manages software so nucleus company that manages software so nucleus company that manages software so nucleus our website builder for churches is like our website builder for churches is like our website builder for churches is like 8 years old now and like with every year 8 years old now and like with every year 8 years old now and like with every year that it's now getting older and growing that it's now getting older and growing that it's now getting older and growing up you have to make decisions where up you have to make decisions where up you have to make decisions where you're like people want this feature but you're like people want this feature but you're like people want this feature but every new feature we add introduces every new feature we add introduces every new feature we add introduces complexity which makes it less easy to complexity which makes it less easy to complexity which makes it less easy to use and we've all seen this on social use and we've all seen this on social use and we've all seen this on social right and and this is it's so difficult right and and this is it's so difficult right and and this is it's so difficult it's like okay I want the ability to it's like okay I want the ability to it's like okay I want the ability to reach I'm a small account I don't want reach I'm a small account I don't want reach I'm a small account I don't want to just be like limited because I'm a to just be like limited because I'm a to just be like limited because I'm a small account I want to be able to reach small account I want to be able to reach small account I want to be able to reach the world okay we've done that for you the world okay we've done that for you the world okay we've done that for you but now my followers don't see but now my followers don't see but now my followers don't see everything exactly right but oh okay everything exactly right but oh okay everything exactly right but oh okay well we'll create something it's called well we'll create something it's called well we'll create something it's called favorites but people don't know how to favorites but people don't know how to favorites but people don't know how to use that I like use that I like use that I like well so so you have to do a little bit well so so you have to do a little bit well so so you have to do a little bit of Education um but but those do exist of Education um but but those do exist of Education um but but those do exist and I I think the great thing about this and I I think the great thing about this and I I think the great thing about this for smaller accounts for churches is for smaller accounts for churches is for smaller accounts for churches is that you now are not limited by your that you now are not limited by your that you now are not limited by your physical inperson presence like social physical inperson presence like social physical inperson presence like social the great upside here and we just the great upside here and we just the great upside here and we just discussed the downsides the great upside discussed the downsides the great upside discussed the downsides the great upside is that that you have the ability to is that that you have the ability to is that that you have the ability to introduce your church to people that introduce your church to people that introduce your church to people that have never heard of you that are local have never heard of you that are local have never heard of you that are local to your church because there are local to your church because there are local to your church because there are local components to the Discovery algorithms components to the Discovery algorithms components to the Discovery algorithms we've talked about this Paradox the best we've talked about this Paradox the best we've talked about this Paradox the best way to reach local is to reach viral

way to reach local is to reach viral way to reach local is to reach viral right if you just do the math if you right if you just do the math if you right if you just do the math if you reach you know 100,000 people on a post reach you know 100,000 people on a post reach you know 100,000 people on a post and 1% are local oh great that's a and 1% are local oh great that's a and 1% are local oh great that's a thousand local people if you reach a thousand local people if you reach a thousand local people if you reach a th000 people on a post and 50% are local th000 people on a post and 50% are local th000 people on a post and 50% are local oh that's only you know 500 people and oh that's only you know 500 people and oh that's only you know 500 people and so the more people that you can reach so the more people that you can reach so the more people that you can reach the more likely more of them are local the more likely more of them are local the more likely more of them are local to you and so that the main feed and to you and so that the main feed and to you and so that the main feed and then if you really care about the then if you really care about the then if you really care about the substance and the depth that's what substance and the depth that's what substance and the depth that's what other platforms are for or what other other platforms are for or what other other platforms are for or what other features within the social platforms are features within the social platforms are features within the social platforms are for the worst thing that you can do is for the worst thing that you can do is for the worst thing that you can do is fight the tide fight the wave you want fight the tide fight the wave you want fight the tide fight the wave you want to go with the wave if you don't be to go with the wave if you don't be to go with the wave if you don't be stubborn here and say no I want to reach stubborn here and say no I want to reach stubborn here and say no I want to reach everyone on the Main feed without them everyone on the Main feed without them everyone on the Main feed without them choosing to put me in their favorites choosing to put me in their favorites choosing to put me in their favorites it's like okay like you've just it's like okay like you've just it's like okay like you've just basically surrendered at that point um basically surrendered at that point um basically surrendered at that point um so understand what is no longer working so understand what is no longer working so understand what is no longer working and that's the entire point of this and that's the entire point of this and that's the entire point of this episode like it's so hard to do social episode like it's so hard to do social episode like it's so hard to do social because it requires Vigilant effort because it requires Vigilant effort because it requires Vigilant effort every single week and there are changes every single week and there are changes every single week and there are changes so our job is to keep you informed with so our job is to keep you informed with so our job is to keep you informed with those changes and then it's best to kind those changes and then it's best to kind those changes and then it's best to kind of just let it go and you know as of just let it go and you know as of just let it go and you know as someone that is now approaching his someone that is now approaching his someone that is now approaching his mid-30s turning 34 next month like it's mid-30s turning 34 next month like it's mid-30s turning 34 next month like it's kind of annoying seeing things that used kind of annoying seeing things that used kind of annoying seeing things that used to work no longer work and and me be to work no longer work and and me be to work no longer work and and me be like right but I'm at the center of the like right but I'm at the center of the like right but I'm at the center of the universe for social social like no universe for social social like no universe for social social like no you're not old man they are and I'm like you're not old man they are and I'm like you're not old man they are and I'm like wait so I have to learn what they're wait so I have to learn what they're wait so I have to learn what they're doing they're like yep or just expect to doing they're like yep or just expect to doing they're like yep or just expect to only continue to read your kind of only continue to read your kind of only continue to read your kind of existing people that want to be like you existing people that want to be like you existing people that want to be like you it's like oh okay interesting yeah so it's like oh okay interesting yeah so it's like oh okay interesting yeah so there's good news there for churches there's good news there for churches there's good news there for churches that are feeling that frustration there that are feeling that frustration there that are feeling that frustration there are features in these platforms you are features in these platforms you are features in these platforms you don't have to go somewhere else to don't have to go somewhere else to don't have to go somewhere else to accomplish it you can uh but there are accomplish it you can uh but there are accomplish it you can uh but there are features baked into this platform to

features baked into this platform to features baked into this platform to enable you to communicate to the folks enable you to communicate to the folks enable you to communicate to the folks who have chosen to show up for you and who have chosen to show up for you and who have chosen to show up for you and reach locally um in addition to the reach locally um in addition to the reach locally um in addition to the great possibility that we now have in great possibility that we now have in great possibility that we now have in the discovery era so good news a good the discovery era so good news a good the discovery era so good news a good parallel example because I feel like parallel example because I feel like parallel example because I feel like this is maybe the most important on our this is maybe the most important on our this is maybe the most important on our list of five is Rule changes in sports list of five is Rule changes in sports list of five is Rule changes in sports mm so every few years a sport will mm so every few years a sport will mm so every few years a sport will introduce a rule change and the introduce a rule change and the introduce a rule change and the commissioner and the league directors commissioner and the league directors commissioner and the league directors will make that change because they're will make that change because they're will make that change because they're trying to rectify something in the game trying to rectify something in the game trying to rectify something in the game that is not commercially viable or is that is not commercially viable or is that is not commercially viable or is making the game not true to how it's making the game not true to how it's making the game not true to how it's meant to be and what happens you might meant to be and what happens you might meant to be and what happens you might hate the rule change but if you are a hate the rule change but if you are a hate the rule change but if you are a competitor and want to win you have to competitor and want to win you have to competitor and want to win you have to play with that new change um you know we play with that new change um you know we play with that new change um you know we saw this with the NFL when they made saw this with the NFL when they made saw this with the NFL when they made like defense a little bit more difficult like defense a little bit more difficult like defense a little bit more difficult okay you know what we're not going to okay you know what we're not going to okay you know what we're not going to allow you to play this physical allow you to play this physical allow you to play this physical quarterbacks against wide receivers quarterbacks against wide receivers quarterbacks against wide receivers because we want big plays where because we want big plays where because we want big plays where quarterback throws ball receiver catches quarterback throws ball receiver catches quarterback throws ball receiver catches ball score yay that's exciting not ball score yay that's exciting not ball score yay that's exciting not quarterback grabs and tackles boo we quarterback grabs and tackles boo we quarterback grabs and tackles boo we don't care about that right so that don't care about that right so that don't care about that right so that wasn't commercially viable you can hate wasn't commercially viable you can hate wasn't commercially viable you can hate that as a you know true lover of the that as a you know true lover of the that as a you know true lover of the game oh I'm actually a big fan of game oh I'm actually a big fan of game oh I'm actually a big fan of defense or you could hate that as a team defense or you could hate that as a team defense or you could hate that as a team that hasn't built their team that way that hasn't built their team that way that hasn't built their team that way great you have to make changes the rules great you have to make changes the rules great you have to make changes the rules have changed the same is true for this have changed the same is true for this have changed the same is true for this entire episode rules are changing we entire episode rules are changing we entire episode rules are changing we have to adjust okay this next one have to adjust okay this next one have to adjust okay this next one bothers me a little bit um they're all bothers me a little bit um they're all bothers me a little bit um they're all going to bother us well yeah this is um going to bother us well yeah this is um going to bother us well yeah this is um another strategy that died in 2025 um another strategy that died in 2025 um another strategy that died in 2025 um publishing posts to your stories yeah publishing posts to your stories yeah publishing posts to your stories yeah this is just going to sync your reach on this is just going to sync your reach on this is just going to sync your reach on your stories we've done more experiments your stories we've done more experiments your stories we've done more experiments with this in the last few weeks and

with this in the last few weeks and with this in the last few weeks and we've seen the STK contrasts it's we've seen the STK contrasts it's we've seen the STK contrasts it's challenging because one of the truisms challenging because one of the truisms challenging because one of the truisms if that's a word of social for its if that's a word of social for its if that's a word of social for its history has been if they create a history has been if they create a history has been if they create a feature it means they want you to use it feature it means they want you to use it feature it means they want you to use it you'd think but as we've just discussed you'd think but as we've just discussed you'd think but as we've just discussed as social's been around for so many as social's been around for so many as social's been around for so many years years certain features that were years years certain features that were years years certain features that were created have now been leapfrogged by created have now been leapfrogged by created have now been leapfrogged by newer features so the the reality is newer features so the the reality is newer features so the the reality is that yes there was a time when that was that yes there was a time when that was that yes there was a time when that was a feature worth using but has been since a feature worth using but has been since a feature worth using but has been since replaced in terms of Effectiveness but replaced in terms of Effectiveness but replaced in terms of Effectiveness but in the UI it hasn't been replaced yeah in the UI it hasn't been replaced yeah in the UI it hasn't been replaced yeah so you might look at a feature and say so you might look at a feature and say so you might look at a feature and say oh this feature exists it's next to this oh this feature exists it's next to this oh this feature exists it's next to this feature I'm so sorry for that I'm so feature I'm so sorry for that I'm so feature I'm so sorry for that I'm so sorry here let's just listen to this for sorry here let's just listen to this for sorry here let's just listen to this for a second sorry I was what I was trying a second sorry I was what I was trying a second sorry I was what I was trying to do was pull up the share um tab in to do was pull up the share um tab in to do was pull up the share um tab in Instagram now to visualize how the the Instagram now to visualize how the the Instagram now to visualize how the the share to your stories still exists but share to your stories still exists but share to your stories still exists but it's been deprioritized okay so they it's been deprioritized okay so they it's been deprioritized okay so they have done that that's nice right so like have done that that's nice right so like have done that that's nice right so like now when you click share it the first now when you click share it the first now when you click share it the first thing it wants you to do is share it thing it wants you to do is share it thing it wants you to do is share it with people it shows you people you with people it shows you people you with people it shows you people you normally interact with they want you to normally interact with they want you to normally interact with they want you to start a DM conversation which we've start a DM conversation which we've start a DM conversation which we've talked about at length on this show Adam talked about at length on this show Adam talked about at length on this show Adam Asser has come out and said you know Asser has come out and said you know Asser has come out and said you know most most interaction on this Instagram most most interaction on this Instagram most most interaction on this Instagram platform happens in private it happens platform happens in private it happens platform happens in private it happens in DMS so they're telling you this is in DMS so they're telling you this is in DMS so they're telling you this is where we want you to share this we don't where we want you to share this we don't where we want you to share this we don't want you to share this to your story want you to share this to your story want you to share this to your story although you can still share it to your although you can still share it to your although you can still share it to your story from there so the Legacy story from there so the Legacy story from there so the Legacy functionality still exists but like use functionality still exists but like use functionality still exists but like use the perfect word it has been leapfrogged the perfect word it has been leapfrogged the perfect word it has been leapfrogged by some new avenues where they they're by some new avenues where they they're by some new avenues where they they're telling you we want you to share this telling you we want you to share this telling you we want you to share this just not here we want you to share it just not here we want you to share it just not here we want you to share it somewhere else yeah and it's the same

somewhere else yeah and it's the same somewhere else yeah and it's the same with adding like the link button to your with adding like the link button to your with adding like the link button to your stories yeah that that is also going to stories yeah that that is also going to stories yeah that that is also going to really just sync your reach and you can really just sync your reach and you can really just sync your reach and you can do ab tests and see it for yourself you do ab tests and see it for yourself you do ab tests and see it for yourself you know when you do like the poll precursor know when you do like the poll precursor know when you do like the poll precursor strategy where you put a poll before the strategy where you put a poll before the strategy where you put a poll before the actual you substance of the post that actual you substance of the post that actual you substance of the post that you want to get to in stories and you you want to get to in stories and you you want to get to in stories and you make it multiple slides you can see how make it multiple slides you can see how make it multiple slides you can see how much that actual engagement will surge much that actual engagement will surge much that actual engagement will surge your overall views and then you can your overall views and then you can your overall views and then you can compare it to a link and see how little compare it to a link and see how little compare it to a link and see how little distribution it gets this has been true distribution it gets this has been true distribution it gets this has been true for a couple of years I've never seen it for a couple of years I've never seen it for a couple of years I've never seen it so transparently obvious that Instagram so transparently obvious that Instagram so transparently obvious that Instagram is just saying no yeah we just won't is just saying no yeah we just won't is just saying no yeah we just won't show this to people and and there's no show this to people and and there's no show this to people and and there's no way to work around it we're just not way to work around it we're just not way to work around it we're just not going to do it and so you really don't going to do it and so you really don't going to do it and so you really don't want to publish a post and and do that want to publish a post and and do that want to publish a post and and do that because not only will it hurt that because not only will it hurt that because not only will it hurt that specific thing you're trying to promote specific thing you're trying to promote specific thing you're trying to promote or you're trying to highlight it's also or you're trying to highlight it's also or you're trying to highlight it's also going to detract from future posts and going to detract from future posts and going to detract from future posts and this is the reality of social again we this is the reality of social again we this is the reality of social again we are appreciative to misseri and are appreciative to misseri and are appreciative to misseri and Instagram because they are probably the Instagram because they are probably the Instagram because they are probably the most transparent with how the algorithm most transparent with how the algorithm most transparent with how the algorithm works but they look for signals and that works but they look for signals and that works but they look for signals and that determines reach distribution one of the determines reach distribution one of the determines reach distribution one of the signals is previous history how have signals is previous history how have signals is previous history how have people interacted in the previous so one people interacted in the previous so one people interacted in the previous so one of the best things that you can do is of the best things that you can do is of the best things that you can do is like when you want to promote something like when you want to promote something like when you want to promote something is like value value value make sure is like value value value make sure is like value value value make sure you're delivering great content that you're delivering great content that you're delivering great content that everyone's liking and then promote everyone's liking and then promote everyone's liking and then promote because you'll have kind of built up because you'll have kind of built up because you'll have kind of built up that Goodwill but you have to understand that Goodwill but you have to understand that Goodwill but you have to understand that that promotion will come probably that that promotion will come probably that that promotion will come probably at a cost and there is that sweet spot at a cost and there is that sweet spot at a cost and there is that sweet spot you know we talk about the one in five you know we talk about the one in five you know we talk about the one in five rule that is probably leaning closer to rule that is probably leaning closer to rule that is probably leaning closer to the 1 in 10 rule as these algorithms the 1 in 10 rule as these algorithms the 1 in 10 rule as these algorithms become even more focused on the person

become even more focused on the person become even more focused on the person watching and the fact that we don't want watching and the fact that we don't want watching and the fact that we don't want to see stuff that isn't like you know to see stuff that isn't like you know to see stuff that isn't like you know hitting that dopamine Center in our in hitting that dopamine Center in our in hitting that dopamine Center in our in our brains right away it will come at a our brains right away it will come at a our brains right away it will come at a cost that's sweet spot yeah one in five cost that's sweet spot yeah one in five cost that's sweet spot yeah one in five 1 in 10 you can get away you're not 1 in 10 you can get away you're not 1 in 10 you can get away you're not going to hurt your overall momentum um going to hurt your overall momentum um going to hurt your overall momentum um and Rhythm but yeah sharing to stories and Rhythm but yeah sharing to stories and Rhythm but yeah sharing to stories uh you know it happened to me yesterday uh you know it happened to me yesterday uh you know it happened to me yesterday there's a pastor I follow and they had there's a pastor I follow and they had there's a pastor I follow and they had published something and then I also saw published something and then I also saw published something and then I also saw that they were at the top of my stories that they were at the top of my stories that they were at the top of my stories I was like oh and I clicked and I was I was like oh and I clicked and I was I was like oh and I clicked and I was like oh my gosh it's going to happen like oh my gosh it's going to happen like oh my gosh it's going to happen it's the same post and and and and it it's the same post and and and and it it's the same post and and and and it was and it was the exact same post I was was and it was the exact same post I was was and it was the exact same post I was like and you swiping away from that so like and you swiping away from that so like and you swiping away from that so quickly so signal to the algorithm that quickly so signal to the algorithm that quickly so signal to the algorithm that says oh we showed this to someone and says oh we showed this to someone and says oh we showed this to someone and they did not want to see it yeah you they did not want to see it yeah you they did not want to see it yeah you showed this to that person because like showed this to that person because like showed this to that person because like they were very engaged and even they they were very engaged and even they they were very engaged and even they yeah the and just to remind folks uh the yeah the and just to remind folks uh the yeah the and just to remind folks uh the one in five rule is to say no more than one in five rule is to say no more than one in five rule is to say no more than one out of every five posts on social one out of every five posts on social one out of every five posts on social should be promotional in nature and you should be promotional in nature and you should be promotional in nature and you alluded to it we're we're coming into an alluded to it we're we're coming into an alluded to it we're we're coming into an era where maybe that's maybe that's it's era where maybe that's maybe that's it's era where maybe that's maybe that's it's it's more applicable to be one in 10 as it's more applicable to be one in 10 as it's more applicable to be one in 10 as far as um promotion goes but we are far as um promotion goes but we are far as um promotion goes but we are tempted to share post to our stories tempted to share post to our stories tempted to share post to our stories because we put thought and effort and because we put thought and effort and because we put thought and effort and intention and there's a lot of value in intention and there's a lot of value in intention and there's a lot of value in the things we post to to our grid we can the things we post to to our grid we can the things we post to to our grid we can be really proud of them they can be be really proud of them they can be be really proud of them they can be objectively great and so the Temptation objectively great and so the Temptation objectively great and so the Temptation is like well I want I want everyone to is like well I want I want everyone to is like well I want I want everyone to see this um and so I I say that to lead see this um and so I I say that to lead see this um and so I I say that to lead us into the next one which which is um us into the next one which which is um us into the next one which which is um choosing quantity over quality when it choosing quantity over quality when it choosing quantity over quality when it comes to the types of posts we are comes to the types of posts we are comes to the types of posts we are creating on social yeah it's an endless creating on social yeah it's an endless creating on social yeah it's an endless balance between the two always has been balance between the two always has been balance between the two always has been right like should I post more or should right like should I post more or should right like should I post more or should I post better and the answer has always I post better and the answer has always I post better and the answer has always been both yeah which is not a helpful

been both yeah which is not a helpful been both yeah which is not a helpful answer so what that means is at all answer so what that means is at all answer so what that means is at all times there should be based on maybe an times there should be based on maybe an times there should be based on maybe an individual person's account that you individual person's account that you individual person's account that you could evaluate or macro Trends we should could evaluate or macro Trends we should could evaluate or macro Trends we should be able to look and say okay right now be able to look and say okay right now be able to look and say okay right now if you had to air on one side or the if you had to air on one side or the if you had to air on one side or the other it's probably better to go in the other it's probably better to go in the other it's probably better to go in the quality direction or the quantity quality direction or the quantity quality direction or the quantity Direction and what Alex just spoke to Direction and what Alex just spoke to Direction and what Alex just spoke to the one in five rule maybe becoming the the one in five rule maybe becoming the the one in five rule maybe becoming the 1 and 10 rule speaks to what the quality 1 and 10 rule speaks to what the quality 1 and 10 rule speaks to what the quality of content being that much more of content being that much more of content being that much more important as social has become that much important as social has become that much important as social has become that much more saturated because it is the coolest more saturated because it is the coolest more saturated because it is the coolest invention ever for reaching people like invention ever for reaching people like invention ever for reaching people like imagine introducing your church to imagine introducing your church to imagine introducing your church to millions of people for free no that millions of people for free no that millions of people for free no that doesn't exist ever so it didn't exist 10 doesn't exist ever so it didn't exist 10 doesn't exist ever so it didn't exist 10 years ago never never mind 30 years ago years ago never never mind 30 years ago years ago never never mind 30 years ago at the the the Advent of the internet so at the the the Advent of the internet so at the the the Advent of the internet so naturally it becomes saturated because naturally it becomes saturated because naturally it becomes saturated because everyone's like oh cool I want to do everyone's like oh cool I want to do everyone's like oh cool I want to do this not just for my church but for this not just for my church but for this not just for my church but for every institution and individual that every institution and individual that every institution and individual that cares about reaching people and so what cares about reaching people and so what cares about reaching people and so what this means is the threshold for Quality this means is the threshold for Quality this means is the threshold for Quality has continually been bumped up and we has continually been bumped up and we has continually been bumped up and we talk about this internally where we'll talk about this internally where we'll talk about this internally where we'll look at the YouTube videos that we're look at the YouTube videos that we're look at the YouTube videos that we're publishing and be like if I was sorting publishing and be like if I was sorting publishing and be like if I was sorting today my most po our most popular today my most po our most popular today my most po our most popular YouTube videos and the top like 10 are YouTube videos and the top like 10 are YouTube videos and the top like 10 are from many years ago and I watched them from many years ago and I watched them from many years ago and I watched them I'm I'm I'm like this because it was less saturated like this because it was less saturated like this because it was less saturated yeah and so like for that video to reach yeah and so like for that video to reach yeah and so like for that video to reach that high it's because like maybe that that high it's because like maybe that that high it's because like maybe that was the only video that was talking was the only video that was talking was the only video that was talking about that specific thing and and about that specific thing and and about that specific thing and and nowadays like we have to work that much nowadays like we have to work that much nowadays like we have to work that much harder to get the same reach or like harder to get the same reach or like harder to get the same reach or like turn turnout for for the views and the turn turnout for for the views and the turn turnout for for the views and the quality is arguably the best it's ever quality is arguably the best it's ever quality is arguably the best it's ever been right the good thing is is that the been right the good thing is is that the been right the good thing is is that the longer you're able to stay in people's longer you're able to stay in people's longer you're able to stay in people's lives you do have that longevity of

lives you do have that longevity of lives you do have that longevity of relationship and so that is something relationship and so that is something relationship and so that is something that is really difficult to quantify but that is really difficult to quantify but that is really difficult to quantify but does really make a difference um but does really make a difference um but does really make a difference um but right now we are publishing maximum five right now we are publishing maximum five right now we are publishing maximum five posts per week on Instagram a year ago posts per week on Instagram a year ago posts per week on Instagram a year ago it was four posts per week and a year or it was four posts per week and a year or it was four posts per week and a year or two before that it was like two or three two before that it was like two or three two before that it was like two or three because for me there's a a certain because for me there's a a certain because for me there's a a certain threshold where like if I go beyond that threshold where like if I go beyond that threshold where like if I go beyond that the quality falls off it really does and the quality falls off it really does and the quality falls off it really does and so like every year I Endeavor to publish so like every year I Endeavor to publish so like every year I Endeavor to publish more content that maintains that level more content that maintains that level more content that maintains that level of quality recognizing that that level of quality recognizing that that level of quality recognizing that that level of quality on a slider is kind of of quality on a slider is kind of of quality on a slider is kind of needing to go up every single year and needing to go up every single year and needing to go up every single year and so you can't remain stagnant and so what so you can't remain stagnant and so what so you can't remain stagnant and so what that means is if you are listening and that means is if you are listening and that means is if you are listening and going wow I am despairing right now it's going wow I am despairing right now it's going wow I am despairing right now it's okay to pull back a little bit on the okay to pull back a little bit on the okay to pull back a little bit on the quantity if if you feel like you know quantity if if you feel like you know quantity if if you feel like you know what I need to push harder on the what I need to push harder on the what I need to push harder on the quality or pull back a little bit on the quality or pull back a little bit on the quality or pull back a little bit on the quantity to ensure that you maintain quantity to ensure that you maintain quantity to ensure that you maintain that no weeks off Rhythm the singular that no weeks off Rhythm the singular that no weeks off Rhythm the singular non-negotiable of social because here's non-negotiable of social because here's non-negotiable of social because here's the good news if we go back to followers the good news if we go back to followers the good news if we go back to followers don't matter in the same way that they don't matter in the same way that they don't matter in the same way that they once did and and and and I don't know if once did and and and and I don't know if once did and and and and I don't know if I'd go as far to say in the church space I'd go as far to say in the church space I'd go as far to say in the church space they don't matter but like it's close they don't matter but like it's close they don't matter but like it's close like in some Industries they just really like in some Industries they just really like in some Industries they just really don't matter in the church space because don't matter in the church space because don't matter in the church space because we're such a tight-knit community they we're such a tight-knit community they we're such a tight-knit community they do matter but of course it's being do matter but of course it's being do matter but of course it's being undervalued year-over-year what this undervalued year-over-year what this undervalued year-over-year what this means is if you make something that is means is if you make something that is means is if you make something that is accessible accessible accessible to a broad audience and that's not hard to a broad audience and that's not hard to a broad audience and that's not hard when we're pulling from the wisdom of when we're pulling from the wisdom of when we're pulling from the wisdom of scripture for all people for all time if scripture for all people for all time if scripture for all people for all time if it's good it will find its audience and it's good it will find its audience and it's good it will find its audience and so that means if you publish two really so that means if you publish two really so that means if you publish two really good posts in a week and not four pretty good posts in a week and not four pretty good posts in a week and not four pretty good ones those two could dramatically

good ones those two could dramatically good ones those two could dramatically outperform the four and so this is like outperform the four and so this is like outperform the four and so this is like the endless evaluation that you do when the endless evaluation that you do when the endless evaluation that you do when you're creating social content which is you're creating social content which is you're creating social content which is understanding your resources which understanding your resources which understanding your resources which includes your Creative Energy and the includes your Creative Energy and the includes your Creative Energy and the time that you have in a given week time that you have in a given week time that you have in a given week recognizing okay here's what I'm trying recognizing okay here's what I'm trying recognizing okay here's what I'm trying to accomplish on social here are the to accomplish on social here are the to accomplish on social here are the parameters that I'm working on okay parameters that I'm working on okay parameters that I'm working on okay Brady always talks about no weeks off so Brady always talks about no weeks off so Brady always talks about no weeks off so that has to matter okay and I have this that has to matter okay and I have this that has to matter okay and I have this much time and I have this much Creative much time and I have this much Creative much time and I have this much Creative Energy oh no that only means two posts a Energy oh no that only means two posts a Energy oh no that only means two posts a week it only means four posts a week week it only means four posts a week week it only means four posts a week like that's okay keep the quantity like like that's okay keep the quantity like like that's okay keep the quantity like unit static don't move that and then unit static don't move that and then unit static don't move that and then adjust as long as you're publishing we adjust as long as you're publishing we adjust as long as you're publishing we we have that floor of like twice per we have that floor of like twice per we have that floor of like twice per week and this happens when we travel you week and this happens when we travel you week and this happens when we travel you know when we travel like we were on the know when we travel like we were on the know when we travel like we were on the you know third annual Pro Church tools you know third annual Pro Church tools you know third annual Pro Church tools Retreat abroad recently like I had Retreat abroad recently like I had Retreat abroad recently like I had content ready to go and then it was like content ready to go and then it was like content ready to go and then it was like 10: and I was like playing with a kid or 10: and I was like playing with a kid or 10: and I was like playing with a kid or I was at the pool or I was just lazing I was at the pool or I was just lazing I was at the pool or I was just lazing around like I don't want to set up around like I don't want to set up around like I don't want to set up Automation and publish this cuz I don't Automation and publish this cuz I don't Automation and publish this cuz I don't schedule content I was like ah whatever schedule content I was like ah whatever schedule content I was like ah whatever and I ended up publishing like two and I ended up publishing like two and I ended up publishing like two pieces of content in a week or we were pieces of content in a week or we were pieces of content in a week or we were at Disney and I was like oh like I'm at Disney and I was like oh like I'm at Disney and I was like oh like I'm just I'm I'm up at 6 and I'm in bed at just I'm I'm up at 6 and I'm in bed at just I'm I'm up at 6 and I'm in bed at 10:00 and like we're just walking all 10:00 and like we're just walking all 10:00 and like we're just walking all day and doing stuff like I didn't get day and doing stuff like I didn't get day and doing stuff like I didn't get the post up today that's all right we we the post up today that's all right we we the post up today that's all right we we publish twice per week so we we publish twice per week so we we publish twice per week so we we maintained that but uh yeah maintained that but uh yeah maintained that but uh yeah understanding those twoo quality quanti understanding those twoo quality quanti understanding those twoo quality quanti is stuff well and you just said it if is stuff well and you just said it if is stuff well and you just said it if you post two quality posts a week and you post two quality posts a week and you post two quality posts a week and prioritize that over posting five six prioritize that over posting five six prioritize that over posting five six low quality posts a week you can trust low quality posts a week you can trust low quality posts a week you can trust that the quality posts are going to that the quality posts are going to that the quality posts are going to reach the your intended audience and so reach the your intended audience and so reach the your intended audience and so that eliminates the anxiety to be that eliminates the anxiety to be that eliminates the anxiety to be publishing your post to your stories publishing your post to your stories publishing your post to your stories just with some desperate hope that just with some desperate hope that just with some desperate hope that somebody's going to see it because if

somebody's going to see it because if somebody's going to see it because if you choose to invest in the quality the you choose to invest in the quality the you choose to invest in the quality the algorithm is going to going to respond algorithm is going to going to respond algorithm is going to going to respond to that and ensure that that people see to that and ensure that that people see to that and ensure that that people see your post you don't have to feel the your post you don't have to feel the your post you don't have to feel the anxiety like share it to your stories anxiety like share it to your stories anxiety like share it to your stories and send it to all your friends and to and send it to all your friends and to and send it to all your friends and to make sure that everyone sees it and I do make sure that everyone sees it and I do make sure that everyone sees it and I do think we should provide an alternative think we should provide an alternative think we should provide an alternative to publishing posts or links to stories to publishing posts or links to stories to publishing posts or links to stories and say don't do that be like what and say don't do that be like what and say don't do that be like what should I do instead here's here's what I should I do instead here's here's what I should I do instead here's here's what I would do so let's imagine okay this is would do so let's imagine okay this is would do so let's imagine okay this is going on in my church right now we are going on in my church right now we are going on in my church right now we are releasing the registration for summer releasing the registration for summer releasing the registration for summer camp soon okay traditionally what would camp soon okay traditionally what would camp soon okay traditionally what would we do we'd publish to feed and we'd say we do we'd publish to feed and we'd say we do we'd publish to feed and we'd say summer camps link and bio we then would summer camps link and bio we then would summer camps link and bio we then would share that post to share that post to share that post to stories with the goal of me seeing it stories with the goal of me seeing it stories with the goal of me seeing it either on the feed or on stories either on the feed or on stories either on the feed or on stories clicking the post reading Lincoln bio clicking the post reading Lincoln bio clicking the post reading Lincoln bio going to linoln bio finding it and going to linoln bio finding it and going to linoln bio finding it and signing up instead here's what you could signing up instead here's what you could signing up instead here's what you could do do do create an Instagram story slide with a create an Instagram story slide with a create an Instagram story slide with a photo from summer camp and keep that in photo from summer camp and keep that in photo from summer camp and keep that in like the bottom third is of the graphic like the bottom third is of the graphic like the bottom third is of the graphic and then the text could and then the text could and then the text could read we just announced dates for summer read we just announced dates for summer read we just announced dates for summer camps this year camps this year camps this year reply summer reply summer reply summer and we'll send them to and we'll send them to and we'll send them to you that's you that's you that's it for me I'm like oh great all I have it for me I'm like oh great all I have it for me I'm like oh great all I have to do is reply summer it's it's one it's to do is reply summer it's it's one it's to do is reply summer it's it's one it's one thing you have to do it's in the one thing you have to do it's in the one thing you have to do it's in the stories it's a direct message this is stories it's a direct message this is stories it's a direct message this is not me publicly commenting summer on a not me publicly commenting summer on a not me publicly commenting summer on a post and you're like I care about summer post and you're like I care about summer post and you're like I care about summer camp it's like completely Anonymous and camp it's like completely Anonymous and camp it's like completely Anonymous and I get the details right away I don't

I get the details right away I don't I get the details right away I don't have to leave and navigate to link and have to leave and navigate to link and have to leave and navigate to link and bio figure out which of the eight links bio figure out which of the eight links bio figure out which of the eight links that is there and find it and because that is there and find it and because that is there and find it and because that will trigger and we talked about that will trigger and we talked about that will trigger and we talked about this in you know episode of a few few this in you know episode of a few few this in you know episode of a few few look for the title social hack that's look for the title social hack that's look for the title social hack that's actually helpful we break this strategy actually helpful we break this strategy actually helpful we break this strategy down in full because that will trigger down in full because that will trigger down in full because that will trigger an actual conversation in the DMS an actual conversation in the DMS an actual conversation in the DMS between the church and me that will be between the church and me that will be between the church and me that will be the signal that Instagram weighs more the signal that Instagram weighs more the signal that Instagram weighs more heavily than any other which fast heavily than any other which fast heavily than any other which fast forward an hour 2 three and suddenly forward an hour 2 three and suddenly forward an hour 2 three and suddenly everyone's receiving this church everyone's receiving this church everyone's receiving this church Instagram story and now Alex who despite Instagram story and now Alex who despite Instagram story and now Alex who despite being the pastor actually the church being the pastor actually the church being the pastor actually the church around the corner I'm signing my kids around the corner I'm signing my kids around the corner I'm signing my kids why why central show Clicks on it oh why why central show Clicks on it oh why why central show Clicks on it oh Summer Camps Summer Camps Summer Camps summer don't tell summer don't tell summer don't tell oh they're off to submer Camp Central as oh they're off to submer Camp Central as oh they're off to submer Camp Central as well and so like there are effective well and so like there are effective well and so like there are effective strategies and we just need to and I I strategies and we just need to and I I strategies and we just need to and I I get it like I was having this get it like I was having this get it like I was having this conversation recently I was like man the conversation recently I was like man the conversation recently I was like man the stuff that I used to do used to always stuff that I used to do used to always stuff that I used to do used to always work now it doesn't and like yeah that's work now it doesn't and like yeah that's work now it doesn't and like yeah that's how everything has always worked forever how everything has always worked forever how everything has always worked forever you were just young and so you learned you were just young and so you learned you were just young and so you learned something and it worked right away now something and it worked right away now something and it worked right away now you have to like learn the new thing all you have to like learn the new thing all you have to like learn the new thing all over again and it's not just like over again and it's not just like over again and it's not just like learning a new skill it's learning the learning a new skill it's learning the learning a new skill it's learning the new skill in in the area of expertise new skill in in the area of expertise new skill in in the area of expertise that you already have which is like a that you already have which is like a that you already have which is like a little bit different like it's one thing little bit different like it's one thing little bit different like it's one thing to like oh I want to pick up to like oh I want to pick up to like oh I want to pick up snowboarding I've never done that before snowboarding I've never done that before snowboarding I've never done that before it's like if snowboarding was like oh no it's like if snowboarding was like oh no it's like if snowboarding was like oh no no now instead of going like your strong no now instead of going like your strong no now instead of going like your strong foot forward we all ride sloppy yeah you foot forward we all ride sloppy yeah you foot forward we all ride sloppy yeah you have to it's like but I don't want to have to it's like but I don't want to have to it's like but I don't want to sorry this is the rules now I we get sorry this is the rules now I we get sorry this is the rules now I we get it's tough hey all the more reason to it's tough hey all the more reason to it's tough hey all the more reason to subscribe to this show if you're

subscribe to this show if you're subscribe to this show if you're watching on YouTube subscribe to this watching on YouTube subscribe to this watching on YouTube subscribe to this show wow in your uh podcast feed of show wow in your uh podcast feed of show wow in your uh podcast feed of preference because that's part of our preference because that's part of our preference because that's part of our you and I our our function our role you and I our our function our role you and I our our function our role um in this space is to stay on top of um in this space is to stay on top of um in this space is to stay on top of these things and put together strategies these things and put together strategies these things and put together strategies Frameworks to help the the regular Frameworks to help the the regular Frameworks to help the the regular Church staff or volunteer who is feeling Church staff or volunteer who is feeling Church staff or volunteer who is feeling behind on all these changes and and behind on all these changes and and behind on all these changes and and algorithms and all these things that's algorithms and all these things that's algorithms and all these things that's that's that's what the show is for yeah that's that's what the show is for yeah that's that's what the show is for yeah so okay talk to me about the next one so okay talk to me about the next one so okay talk to me about the next one ignoring the value of the repost this ignoring the value of the repost this ignoring the value of the repost this has saved me in the past year and I just has saved me in the past year and I just has saved me in the past year and I just want more people to do this so what I want more people to do this so what I want more people to do this so what I did this last year one of our social did this last year one of our social did this last year one of our social media mantras is repeat the best forget media mantras is repeat the best forget media mantras is repeat the best forget the rest continue to test repeat the the rest continue to test repeat the the rest continue to test repeat the best used to mean you found a framework best used to mean you found a framework best used to mean you found a framework that works for you return to it so if that works for you return to it so if that works for you return to it so if you're a church and your best performing you're a church and your best performing you're a church and your best performing sermon re ever was talking about sermon re ever was talking about sermon re ever was talking about parenting content like here's what the parenting content like here's what the parenting content like here's what the Bible says about parenting two words you Bible says about parenting two words you Bible says about parenting two words you should never say as a parent and it's should never say as a parent and it's should never say as a parent and it's based in the wisdom of scripture okay based in the wisdom of scripture okay based in the wisdom of scripture okay next time there's a sermon with any type next time there's a sermon with any type next time there's a sermon with any type of par parenting cont it yeah clip that of par parenting cont it yeah clip that of par parenting cont it yeah clip that and bring that to social it has become and bring that to social it has become and bring that to social it has become literally publish the same post again literally publish the same post again literally publish the same post again because speaking back to to that first because speaking back to to that first because speaking back to to that first rip trend of followers not really rip trend of followers not really rip trend of followers not really mattering what that also means is like mattering what that also means is like mattering what that also means is like every post is kind of like grab the every post is kind of like grab the every post is kind of like grab the lever pull it and see who you're lever pull it and see who you're lever pull it and see who you're reaching yeah and this was first true on reaching yeah and this was first true on reaching yeah and this was first true on Tik Tok it is now true everywhere and I Tik Tok it is now true everywhere and I Tik Tok it is now true everywhere and I have enough data that I'm confident in have enough data that I'm confident in have enough data that I'm confident in saying this that at the end of last year saying this that at the end of last year saying this that at the end of last year I went through all of our posts on I went through all of our posts on I went through all of our posts on social and I looked for like the top 20

social and I looked for like the top 20 social and I looked for like the top 20 in each format so top 20 reals top 20 in each format so top 20 reals top 20 in each format so top 20 reals top 20 carousels for carousels specifically I carousels for carousels specifically I carousels for carousels specifically I wrote down the top 20 High performing wrote down the top 20 High performing wrote down the top 20 High performing and sometimes I would base it on high and sometimes I would base it on high and sometimes I would base it on high performing based on shares sometimes it performing based on shares sometimes it performing based on shares sometimes it was likes sometimes it was views was likes sometimes it was views was likes sometimes it was views sometimes it was saves but I found the sometimes it was saves but I found the sometimes it was saves but I found the top performers and I wrote them down in top performers and I wrote them down in top performers and I wrote them down in a note called repeat the best in a note called repeat the best in a note called repeat the best in Evernote and any day I wake up or on Evernote and any day I wake up or on Evernote and any day I wake up or on vacation I'm like I have nothing to post vacation I'm like I have nothing to post vacation I'm like I have nothing to post today I look in my repeat the best and I today I look in my repeat the best and I today I look in my repeat the best and I see the ones I've already done and I see the ones I've already done and I see the ones I've already done and I find it and then I publish it find it and then I publish it find it and then I publish it identically all over again yes and if identically all over again yes and if identically all over again yes and if you think to yourself man but like you think to yourself man but like you think to yourself man but like people see it again let me let me okay people see it again let me let me okay people see it again let me let me okay here's here's the point I'm about to here's here's the point I'm about to here's here's the point I'm about to make literally no I'm going to I'm about make literally no I'm going to I'm about make literally no I'm going to I'm about to put someone on blast okay is it me to put someone on blast okay is it me to put someone on blast okay is it me it's not you okay thank God this is um it's not you okay thank God this is um it's not you okay thank God this is um John Rush who is a youth pastor and has John Rush who is a youth pastor and has John Rush who is a youth pastor and has you know 18,000 followers on Instagram you know 18,000 followers on Instagram you know 18,000 followers on Instagram good good good guy johnw Rush good guy at not great guy johnw Rush good guy at not great guy johnw Rush good guy at not great memory because the post that I reposted memory because the post that I reposted memory because the post that I reposted this week because we were just coming this week because we were just coming this week because we were just coming home from the retreat was best youth home from the retreat was best youth home from the retreat was best youth group social accounts as of right now group social accounts as of right now group social accounts as of right now it's got like 2600 likes in the first it's got like 2600 likes in the first it's got like 2600 likes in the first day and it has like that that that's day and it has like that that that's day and it has like that that that's good the well yeah one of the top good the well yeah one of the top good the well yeah one of the top comments from John well done the reason comments from John well done the reason comments from John well done the reason this stood out to me is because the last this stood out to me is because the last this stood out to me is because the last time I post this was the last time John time I post this was the last time John time I post this was the last time John commented on one of my commented on one of my commented on one of my posts because we mutually follow each posts because we mutually follow each posts because we mutually follow each other so I always see his notifications other so I always see his notifications other so I always see his notifications at the top and the last time I posted at the top and the last time I posted at the top and the last time I posted this he was like great this he was like great this he was like great work so either that's not that's not his

work so either that's not that's not his work so either that's not that's not his fault right and and maybe he's seen it fault right and and maybe he's seen it fault right and and maybe he's seen it before and he's but overall point is before and he's but overall point is before and he's but overall point is that what's more likely is that this that what's more likely is that this that what's more likely is that this content just resonates with him and I content just resonates with him and I content just resonates with him and I knew this like I knew I was confident knew this like I knew I was confident knew this like I knew I was confident this was going to be a banger like we this was going to be a banger like we this was going to be a banger like we all know the feeling we're like this is all know the feeling we're like this is all know the feeling we're like this is a great post and then it's crickets a great post and then it's crickets a great post and then it's crickets you're like what we also know the you're like what we also know the you're like what we also know the feeling we're like oh this is the throw feeling we're like oh this is the throw feeling we're like oh this is the throw away that's the one that you all like it away that's the one that you all like it away that's the one that you all like it has been so comforting knowing I have has been so comforting knowing I have has been so comforting knowing I have this Bank of 20 posts and I only use this Bank of 20 posts and I only use this Bank of 20 posts and I only use them when I need them we use them a lot them when I need them we use them a lot them when I need them we use them a lot coming out of PR Church certified coming out of PR Church certified coming out of PR Church certified because I'm making so much content because I'm making so much content because I'm making so much content around the launch of a new product that around the launch of a new product that around the launch of a new product that then I'm like uhoh I got to post a feed then I'm like uhoh I got to post a feed then I'm like uhoh I got to post a feed as well so you lean into that inventory as well so you lean into that inventory as well so you lean into that inventory of content recycle it and you're of content recycle it and you're of content recycle it and you're guaranteed to like do well with it I guaranteed to like do well with it I guaranteed to like do well with it I actually used it as a buildup to actually used it as a buildup to actually used it as a buildup to certified because I was like hm if I certified because I was like hm if I certified because I was like hm if I want to get as many eyeballs on want to get as many eyeballs on want to get as many eyeballs on certified as possible approach your certified as possible approach your certified as possible approach your certified.com join the weight list for certified.com join the weight list for certified.com join the weight list for 2026 I'll need to like have a string of 2026 I'll need to like have a string of 2026 I'll need to like have a string of good content and just play the hits I good content and just play the hits I good content and just play the hits I was like you know what sometimes you go was like you know what sometimes you go was like you know what sometimes you go in you're like this is going to build in you're like this is going to build in you're like this is going to build momentum and it doesn't you're like oh momentum and it doesn't you're like oh momentum and it doesn't you're like oh no I'm not building momentum for this no I'm not building momentum for this no I'm not building momentum for this launch oh no so instead you got Easter launch oh no so instead you got Easter launch oh no so instead you got Easter coming out just like play recycle the coming out just like play recycle the coming out just like play recycle the hits from last year and then do the hits from last year and then do the hits from last year and then do the Easter Pro promo on stories using the Easter Pro promo on stories using the Easter Pro promo on stories using the exact framework we just said we're like exact framework we just said we're like exact framework we just said we're like comment you know whatever and you'll get comment you know whatever and you'll get comment you know whatever and you'll get like more information about Easter and like more information about Easter and like more information about Easter and now you're really starting to cook with now you're really starting to cook with now you're really starting to cook with gas cuz you're not fighting the way of gas cuz you're not fighting the way of gas cuz you're not fighting the way of your riding totally folks like you and I your riding totally folks like you and I your riding totally folks like you and I who produce content in Niche spaces you who produce content in Niche spaces you who produce content in Niche spaces you digital for churches me specialty coffee digital for churches me specialty coffee digital for churches me specialty coffee and certainly others who are listening and certainly others who are listening and certainly others who are listening to the show we know the feeling where to the show we know the feeling where to the show we know the feeling where it's like okay I've got a lot of good it's like okay I've got a lot of good it's like okay I've got a lot of good things to say about the thing that I things to say about the thing that I things to say about the thing that I have to talk about but I'm not really have to talk about but I'm not really have to talk about but I'm not really sure what else I have to say I've said a

sure what else I have to say I've said a sure what else I have to say I've said a lot like you know you've been doing lot like you know you've been doing lot like you know you've been doing proach church toools for 13 years I've proach church toools for 13 years I've proach church toools for 13 years I've been writing about coffee online for 10 been writing about coffee online for 10 been writing about coffee online for 10 or 12 it's like what else do I really or 12 it's like what else do I really or 12 it's like what else do I really have to say and we're getting into our have to say and we're getting into our have to say and we're getting into our mid-30s like we believe what we believe mid-30s like we believe what we believe mid-30s like we believe what we believe so it's like what else do I have to say so it's like what else do I have to say so it's like what else do I have to say and in the coffee space um I I love one and in the coffee space um I I love one and in the coffee space um I I love one of my strengths is is publishing recipes of my strengths is is publishing recipes of my strengths is is publishing recipes uh for for brewing coffee at home and uh for for brewing coffee at home and uh for for brewing coffee at home and it's been some of my best performing it's been some of my best performing it's been some of my best performing content but I'm the type of person to to content but I'm the type of person to to content but I'm the type of person to to try to find recipes that are replicable try to find recipes that are replicable try to find recipes that are replicable for folks and and repeatable um for folks and and repeatable um for folks and and repeatable um once I once I figure it out it's like once I once I figure it out it's like once I once I figure it out it's like that's it that's the recipe you know you that's it that's the recipe you know you that's it that's the recipe you know you kind of hit a ceiling other folks in the kind of hit a ceiling other folks in the kind of hit a ceiling other folks in the specialty coffee space they'll start specialty coffee space they'll start specialty coffee space they'll start doing crazy stuff with Citrus they'll be doing crazy stuff with Citrus they'll be doing crazy stuff with Citrus they'll be pouring pouring their coffee through a pouring pouring their coffee through a pouring pouring their coffee through a grapefruit rind or whatever and it's grapefruit rind or whatever and it's grapefruit rind or whatever and it's like okay in that world the like okay in that world the like okay in that world the opportunities for new content are opportunities for new content are opportunities for new content are endless but for me it's like why I have endless but for me it's like why I have endless but for me it's like why I have a go-to recipe and and it goes off so a go-to recipe and and it goes off so a go-to recipe and and it goes off so every year or so I'll just like repost every year or so I'll just like repost every year or so I'll just like repost that exact same recipe lately uh because that exact same recipe lately uh because that exact same recipe lately uh because of the conversations you and I have had of the conversations you and I have had of the conversations you and I have had about this very specific topic I've been about this very specific topic I've been about this very specific topic I've been posting not just the same content but posting not just the same content but posting not just the same content but the not not just the same like copy but the not not just the same like copy but the not not just the same like copy but the same creative that I posted a year the same creative that I posted a year the same creative that I posted a year ago like literally copy paste and it ago like literally copy paste and it ago like literally copy paste and it goes off because it's what I have to say goes off because it's what I have to say goes off because it's what I have to say about that thing people resonated with about that thing people resonated with about that thing people resonated with it the first time and so they resonate it the first time and so they resonate it the first time and so they resonate with it again especially in a discovery with it again especially in a discovery with it again especially in a discovery era because Instagram is going to show era because Instagram is going to show era because Instagram is going to show it to a whole new host of people who are it to a whole new host of people who are it to a whole new host of people who are not the 18,000 people who currently not the 18,000 people who currently not the 18,000 people who currently follow me um the one question I have is follow me um the one question I have is follow me um the one question I have is what do you think the minimum amount of what do you think the minimum amount of what do you think the minimum amount of time elaps should be for a church to

time elaps should be for a church to time elaps should be for a church to replay a hit I for me I keep it at 6 replay a hit I for me I keep it at 6 replay a hit I for me I keep it at 6 months okay um ideally a year but I'll months okay um ideally a year but I'll months okay um ideally a year but I'll look at the previous publish date and look at the previous publish date and look at the previous publish date and I'm like it's been six months good I'm like it's been six months good I'm like it's been six months good enough and especially if you're posting enough and especially if you're posting enough and especially if you're posting three four five times a week six months three four five times a week six months three four five times a week six months of but even if you're not people are of but even if you're not people are of but even if you're not people are seeing a million there totally like that seeing a million there totally like that seeing a million there totally like that was my first thought as well it's like was my first thought as well it's like was my first thought as well it's like okay my posting volume matters no it okay my posting volume matters no it okay my posting volume matters no it actually doesn't it's the behavior of actually doesn't it's the behavior of actually doesn't it's the behavior of the user that matters and they're going the user that matters and they're going the user that matters and they're going to see just as many posts in between to see just as many posts in between to see just as many posts in between whether it's you know 6 months and you whether it's you know 6 months and you whether it's you know 6 months and you published eight times or it's 6 months published eight times or it's 6 months published eight times or it's 6 months and you published you know 800 times and you published you know 800 times and you published you know 800 times yeah okay let's bring it home the fifth yeah okay let's bring it home the fifth yeah okay let's bring it home the fifth uh Church social media strategy that has uh Church social media strategy that has uh Church social media strategy that has died is ignoring consistent branding oh died is ignoring consistent branding oh died is ignoring consistent branding oh wow okay so this is another little bit wow okay so this is another little bit wow okay so this is another little bit of a 180 I'm going to start by saying no of a 180 I'm going to start by saying no of a 180 I'm going to start by saying no it's not what you think like the the it's not what you think like the the it's not what you think like the the grid aesthetic still like it doesn't grid aesthetic still like it doesn't grid aesthetic still like it doesn't matter but this is like a complete 180 matter but this is like a complete 180 matter but this is like a complete 180 from what used to work in like the late from what used to work in like the late from what used to work in like the late 20 m i remember that era so clearly so 20 m i remember that era so clearly so 20 m i remember that era so clearly so we go with the OTS or the 20 yeah late we go with the OTS or the 20 yeah late we go with the OTS or the 20 yeah late OTS the whole thing was you only reach OTS the whole thing was you only reach OTS the whole thing was you only reach your followers ever you got to switch it your followers ever you got to switch it your followers ever you got to switch it up somehow bet you never seen post like up somehow bet you never seen post like up somehow bet you never seen post like this what what is this oh it's Brady this what what is this oh it's Brady this what what is this oh it's Brady again he stopped my scroll got him so again he stopped my scroll got him so again he stopped my scroll got him so what stops the scroll nowadays familiar what stops the scroll nowadays familiar what stops the scroll nowadays familiar because everything you see on your feet because everything you see on your feet because everything you see on your feet is from creators and from um accounts is from creators and from um accounts is from creators and from um accounts that you've chosen not to follow as you that you've chosen not to follow as you that you've chosen not to follow as you see something that you like you see see something that you like you see see something that you like you see someone you know oh finally an anchor of someone you know oh finally an anchor of someone you know oh finally an anchor of familiarity in this feed of chaos and familiarity in this feed of chaos and familiarity in this feed of chaos and your you're probably going to talk about your you're probably going to talk about your you're probably going to talk about this but your Carousel posts do such a this but your Carousel posts do such a this but your Carousel posts do such a great are so effective at this because great are so effective at this because great are so effective at this because you've been posting the same Carousel

you've been posting the same Carousel you've been posting the same Carousel post design framework for now years like post design framework for now years like post design framework for now years like more than more than one year they look more than more than one year they look more than more than one year they look the same they feel familiar so that when the same they feel familiar so that when the same they feel familiar so that when I'm scrolling on on my feet or I open I'm scrolling on on my feet or I open I'm scrolling on on my feet or I open Instagram for the first time and your Instagram for the first time and your Instagram for the first time and your post is the first one up there and I post is the first one up there and I post is the first one up there and I recognize it as oh I know this is Brady recognize it as oh I know this is Brady recognize it as oh I know this is Brady Shear because it's the color it's the Shear because it's the color it's the Shear because it's the color it's the style I feel comfortable to to stop my style I feel comfortable to to stop my style I feel comfortable to to stop my scroll and pay attention to what I'm scroll and pay attention to what I'm scroll and pay attention to what I'm seeing yeah and the same is true of seeing yeah and the same is true of seeing yeah and the same is true of shooting in our studio when I put the shooting in our studio when I put the shooting in our studio when I put the yellow text behind me we've experimented yellow text behind me we've experimented yellow text behind me we've experimented with me standing in different parts of with me standing in different parts of with me standing in different parts of the office oh we're going to mix it up the office oh we're going to mix it up the office oh we're going to mix it up and the posts perform measurably worse and the posts perform measurably worse and the posts perform measurably worse consistently because people don't consistently because people don't consistently because people don't immediately recognize it as me and if immediately recognize it as me and if immediately recognize it as me and if you're delivering quality content every you're delivering quality content every you're delivering quality content every time you see the carousel that I publish time you see the carousel that I publish time you see the carousel that I publish or me in the studio if you like what I or me in the studio if you like what I or me in the studio if you like what I do you're likely to stop because you're do you're likely to stop because you're do you're likely to stop because you're like you know what last time this visual like you know what last time this visual like you know what last time this visual cue triggered I paused and I found value cue triggered I paused and I found value cue triggered I paused and I found value in it so if I have to choose between in it so if I have to choose between in it so if I have to choose between this post and a bunch of others that I this post and a bunch of others that I this post and a bunch of others that I don't recognize I'm more likely to stop don't recognize I'm more likely to stop don't recognize I'm more likely to stop here because I recognize this and I know here because I recognize this and I know here because I recognize this and I know value is going to come from it and so value is going to come from it and so value is going to come from it and so that's where the branding of your format that's where the branding of your format that's where the branding of your format can actually be really good um you know can actually be really good um you know can actually be really good um you know I liked one of my friends in the I liked one of my friends in the I liked one of my friends in the creative space that does this is Nick creative space that does this is Nick creative space that does this is Nick Goodner so he built a studio last year Goodner so he built a studio last year Goodner so he built a studio last year and now he's kind of like in this like and now he's kind of like in this like and now he's kind of like in this like studio with like this baby blue backdrop studio with like this baby blue backdrop studio with like this baby blue backdrop and he always films there and last year and he always films there and last year and he always films there and last year he shifted his content approach a little he shifted his content approach a little he shifted his content approach a little bit but like his account went from like bit but like his account went from like bit but like his account went from like 10,000 to like 200,000 followers in a 10,000 to like 200,000 followers in a 10,000 to like 200,000 followers in a year on Instagram because he was year on Instagram because he was year on Instagram because he was consistent but because he stayed in that consistent but because he stayed in that consistent but because he stayed in that same format and he built this

same format and he built this same format and he built this familiarity with this audience that he familiarity with this audience that he familiarity with this audience that he was growing because people saw his stuff was growing because people saw his stuff was growing because people saw his stuff and then the next time they saw it as and then the next time they saw it as and then the next time they saw it as they found him from a viral reel MH they they found him from a viral reel MH they they found him from a viral reel MH they saw him again in the exact same spot and saw him again in the exact same spot and saw him again in the exact same spot and he was like they're oh you know what he was like they're oh you know what he was like they're oh you know what that's familiar that is actually good I that's familiar that is actually good I that's familiar that is actually good I want that so this is where you have to want that so this is where you have to want that so this is where you have to understand the tide or the wave and are understand the tide or the wave and are understand the tide or the wave and are you like going with it or are you going you like going with it or are you going you like going with it or are you going against it before late a everything you against it before late a everything you against it before late a everything you saw was familiar you never saw something saw was familiar you never saw something saw was familiar you never saw something strange and so if you wanted to reach strange and so if you wanted to reach strange and so if you wanted to reach people you kind of had to do something people you kind of had to do something people you kind of had to do something different because it was just the Sea of different because it was just the Sea of different because it was just the Sea of familiarity so you had to be different familiarity so you had to be different familiarity so you had to be different well now it's the Sea of difference so well now it's the Sea of difference so well now it's the Sea of difference so you need to be familiar and this is kind you need to be familiar and this is kind you need to be familiar and this is kind of like going against the negatives of of like going against the negatives of of like going against the negatives of the current state of Social and so the current state of Social and so the current state of Social and so investing in this can be useful we have investing in this can be useful we have investing in this can be useful we have to work for at our company you as a to work for at our company you as a to work for at our company you as a church don't because you have a pastor church don't because you have a pastor church don't because you have a pastor who is the same Pastor as the previous who is the same Pastor as the previous who is the same Pastor as the previous week in the same stage and so you can week in the same stage and so you can week in the same stage and so you can build this consistent brand just because build this consistent brand just because build this consistent brand just because the building itself is the brand and so the building itself is the brand and so the building itself is the brand and so you don't have to like work really hard you don't have to like work really hard you don't have to like work really hard and be like we're going to construct a and be like we're going to construct a and be like we're going to construct a studio no no no like you already have studio no no no like you already have studio no no no like you already have have it baked into the rhythm of church have it baked into the rhythm of church have it baked into the rhythm of church and so it is a strength to lean into in and so it is a strength to lean into in and so it is a strength to lean into in addition to that to the the sermon Clips addition to that to the the sermon Clips addition to that to the the sermon Clips same Pastor same stage um a few more same Pastor same stage um a few more same Pastor same stage um a few more strategies I could think of off the top strategies I could think of off the top strategies I could think of off the top of my head is the carousel text post of my head is the carousel text post of my head is the carousel text post which is like honing in on a comfortable which is like honing in on a comfortable which is like honing in on a comfortable clean um Carousel aesthetic that you can clean um Carousel aesthetic that you can clean um Carousel aesthetic that you can repeat maybe once a week or once every repeat maybe once a week or once every repeat maybe once a week or once every other week whatever um you know um Pace other week whatever um you know um Pace other week whatever um you know um Pace kind of fits fits your your church and kind of fits fits your your church and kind of fits fits your your church and your social strategy another one is like your social strategy another one is like your social strategy another one is like um your pastor does a good job of this um your pastor does a good job of this um your pastor does a good job of this uh pastor Bill he'll do like these

uh pastor Bill he'll do like these uh pastor Bill he'll do like these talking head uh reels and so if your talking head uh reels and so if your talking head uh reels and so if your pastor is comfortable doing that or pastor is comfortable doing that or pastor is comfortable doing that or that's part of your Social strategy just that's part of your Social strategy just that's part of your Social strategy just like shoot it in his office every time like shoot it in his office every time like shoot it in his office every time like don't move them around the building like don't move them around the building like don't move them around the building like just shoot them in in a place where like just shoot them in in a place where like just shoot them in in a place where it it can be predictable it can be it it can be predictable it can be it it can be predictable it can be familiar um if that type of content is familiar um if that type of content is familiar um if that type of content is resonating with with your audience um resonating with with your audience um resonating with with your audience um but yeah I I it's it's so funny that but yeah I I it's it's so funny that but yeah I I it's it's so funny that five six seven years ago something was five six seven years ago something was five six seven years ago something was very true and now here we are and the very true and now here we are and the very true and now here we are and the opposite like the literal inverse is is opposite like the literal inverse is is opposite like the literal inverse is is just as true um and that's not because just as true um and that's not because just as true um and that's not because anyone was was wrong back then that's anyone was was wrong back then that's anyone was was wrong back then that's just the tides of the algorithms that just the tides of the algorithms that just the tides of the algorithms that we're all just like trying to ride here we're all just like trying to ride here we're all just like trying to ride here you know yeah you just have to have to you know yeah you just have to have to you know yeah you just have to have to remain adaptable I guess as these remain adaptable I guess as these remain adaptable I guess as these platforms adapt which they do um at platforms adapt which they do um at platforms adapt which they do um at rapid Pace Adam misser is talking about rapid Pace Adam misser is talking about rapid Pace Adam misser is talking about um um changes to the grid and and um um changes to the grid and and um um changes to the grid and and customizing your grid and how it shows customizing your grid and how it shows customizing your grid and how it shows up so I'm sure we'll have um even some up so I'm sure we'll have um even some up so I'm sure we'll have um even some more changes to talk about later on into more changes to talk about later on into more changes to talk about later on into the year and and how people interact the year and and how people interact the year and and how people interact with your your posts and and and what with your your posts and and and what with your your posts and and and what they see on their feeds but as for today they see on their feeds but as for today they see on their feeds but as for today uh this is the State of the Union I uh this is the State of the Union I uh this is the State of the Union I guess and it's not just social this is guess and it's not just social this is guess and it's not just social this is true of every industry to go back to our true of every industry to go back to our true of every industry to go back to our Sports metaphor you know from previous I Sports metaphor you know from previous I Sports metaphor you know from previous I am not an expert in football but I've am not an expert in football but I've am not an expert in football but I've heard it talked about in the context of heard it talked about in the context of heard it talked about in the context of like the Kansas City Chiefs as they were like the Kansas City Chiefs as they were like the Kansas City Chiefs as they were working on you know like building this working on you know like building this working on you know like building this dynasty is that like when they had a you dynasty is that like when they had a you dynasty is that like when they had a you know the team that first kicked it off know the team that first kicked it off know the team that first kicked it off you know they were known for just like you know they were known for just like you know they were known for just like these deep threats you got Tyreek Hill these deep threats you got Tyreek Hill these deep threats you got Tyreek Hill streaming down the field and Patrick streaming down the field and Patrick streaming down the field and Patrick Mahomes this young gun with this huge Mahomes this young gun with this huge Mahomes this young gun with this huge arm and he's just throwing it and he's arm and he's just throwing it and he's arm and he's just throwing it and he's throwing it to Kelsey and so like the throwing it to Kelsey and so like the throwing it to Kelsey and so like the the defense was like okay what we need the defense was like okay what we need the defense was like okay what we need to do is like we need to stop this team

to do is like we need to stop this team to do is like we need to stop this team from going deep now all you can do is from going deep now all you can do is from going deep now all you can do is just like Dink and dunk you're getting just like Dink and dunk you're getting just like Dink and dunk you're getting four yards here six yards here seven four yards here six yards here seven four yards here six yards here seven yards here why is that not going to work yards here why is that not going to work yards here why is that not going to work because the more times you do something because the more times you do something because the more times you do something little like that the more likely one of little like that the more likely one of little like that the more likely one of them is going to go wrong and there's them is going to go wrong and there's them is going to go wrong and there's going to be a fumble there's going to be going to be a fumble there's going to be going to be a fumble there's going to be an interception there's going to be a an interception there's going to be a an interception there's going to be a sack whereas if you have like these you sack whereas if you have like these you sack whereas if you have like these you know huge throws you can score in like know huge throws you can score in like know huge throws you can score in like one throw and so then what the Chiefs one throw and so then what the Chiefs one throw and so then what the Chiefs did was okay that's how you're going to did was okay that's how you're going to did was okay that's how you're going to defend us they became experts at these defend us they became experts at these defend us they became experts at these small yardage plays and then it kind of small yardage plays and then it kind of small yardage plays and then it kind of like went again and it changed again and like went again and it changed again and like went again and it changed again and that's true like if you're playing that's true like if you're playing that's true like if you're playing tennis and you know the strength of your tennis and you know the strength of your tennis and you know the strength of your opponent you're going to like sit on opponent you're going to like sit on opponent you're going to like sit on that strength and try to force them into that strength and try to force them into that strength and try to force them into their weakness okay you know your their weakness okay you know your their weakness okay you know your basketball opponent has a dominant right basketball opponent has a dominant right basketball opponent has a dominant right hand force him left force him left and hand force him left force him left and hand force him left force him left and so then it's this constant cat and mouse so then it's this constant cat and mouse so then it's this constant cat and mouse game and that is true of marketing as game and that is true of marketing as game and that is true of marketing as well it always has been if something's well it always has been if something's well it always has been if something's working what do we do we spam it we working what do we do we spam it we working what do we do we spam it we saturate it and then people saturate it and then people saturate it and then people subconsciously get used to it and it subconsciously get used to it and it subconsciously get used to it and it stops losing its potency it's lost that stops losing its potency it's lost that stops losing its potency it's lost that so what do we do we find a new Avenue so what do we do we find a new Avenue so what do we do we find a new Avenue and we repeat it and so again that's why and we repeat it and so again that's why and we repeat it and so again that's why it's worth following along because we it's worth following along because we it's worth following along because we are in the job of keeping you appraised are in the job of keeping you appraised are in the job of keeping you appraised on what's Happening and what's working on what's Happening and what's working on what's Happening and what's working so we will be back again next Wednesday so we will be back again next Wednesday so we will be back again next Wednesday we'll talk to you then thank you for we'll talk to you then thank you for we'll talk to you then thank you for your time attention and your time attention and your time attention and Trust we went to counterpart and Linda Trust we went to counterpart and Linda Trust we went to counterpart and Linda said you guys look beautiful and my said you guys look beautiful and my said you guys look beautiful and my honest response was we do yeah I said it honest response was we do yeah I said it honest response was we do yeah I said it out loud I'm like I know like we just do out loud I'm like I know like we just do out loud I'm like I know like we just do facts we had so many comments from the facts we had so many comments from the facts we had so many comments from the grocery store today saying you guys must grocery store today saying you guys must grocery store today saying you guys must have just come home from vacation have just come home from vacation have just come home from vacation because they not like us no they are because they not like us no they are because they not like us no they are most of our our homelanders do not look

most of our our homelanders do not look most of our our homelanders do not look like us currently