Steal These Viral Hooks: Church Social Media Edition

The hook of your social media post is The hook of your social media post is 80% of its success. Because if you can't 80% of its success. Because if you can't 80% of its success. Because if you can't get somebody's attention, it doesn't get somebody's attention, it doesn't get somebody's attention, it doesn't really matter what's going on in the really matter what's going on in the really matter what's going on in the rest of your content. So, here's what rest of your content. So, here's what rest of your content. So, here's what we've done. We have analyzed thousands we've done. We have analyzed thousands we've done. We have analyzed thousands of social media posts that we have of social media posts that we have of social media posts that we have created for churches and we've created for churches and we've created for churches and we've identified the best of the best, the top identified the best of the best, the top identified the best of the best, the top performing hooks in the last year for 63 performing hooks in the last year for 63 performing hooks in the last year for 63 churches that we work with every single churches that we work with every single churches that we work with every single week. We can't wait to share them with week. We can't wait to share them with week. We can't wait to share them with you. Some of the results surprised even you. Some of the results surprised even you. Some of the results surprised even us. Let's dive in. us. Let's dive in. us. Let's dive in. Well, hey there and welcome to the Well, hey there and welcome to the Well, hey there and welcome to the ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Sherry, your host. I'm joined as Brady Sherry, your host. I'm joined as Brady Sherry, your host. I'm joined as always by my co-host. We call him Elder always by my co-host. We call him Elder always by my co-host. We call him Elder Elder Berry. It is Alexander Mills. Elder Berry. It is Alexander Mills. Elder Berry. It is Alexander Mills. >> Hello. Hello. And today we are Sorry, >> Hello. Hello. And today we are Sorry, >> Hello. Hello. And today we are Sorry, that one caught me off guard. That's that one caught me off guard. That's that one caught me off guard. That's good stuff. Uh I asked my team to gather good stuff. Uh I asked my team to gather good stuff. Uh I asked my team to gather this info for me yesterday. So, thanks this info for me yesterday. So, thanks this info for me yesterday. So, thanks to them for coming through on short to them for coming through on short to them for coming through on short notice. What we have done is we looked notice. What we have done is we looked notice. What we have done is we looked at several dozen of the churches that we at several dozen of the churches that we at several dozen of the churches that we work with at socials.com. work with at socials.com. work with at socials.com. We go and we looked at the last year of We go and we looked at the last year of We go and we looked at the last year of content that this church has been content that this church has been content that this church has been publishing and then we sorted it by publishing and then we sorted it by publishing and then we sorted it by impressions. Which singular post from impressions. Which singular post from impressions. Which singular post from sermon clips got the most impressions?

sermon clips got the most impressions? sermon clips got the most impressions? It wasn't always the singular post cuz It wasn't always the singular post cuz It wasn't always the singular post cuz usually if a church says, "Happy usually if a church says, "Happy usually if a church says, "Happy birthday, pastor." That will always get birthday, pastor." That will always get birthday, pastor." That will always get the most impressions. If only we could the most impressions. If only we could the most impressions. If only we could post that every single day, that would post that every single day, that would post that every single day, that would make things a lot easier. make things a lot easier. make things a lot easier. >> So, what we've also done is take all >> So, what we've also done is take all >> So, what we've also done is take all these hooks. I think there are 62 of these hooks. I think there are 62 of these hooks. I think there are 62 of them and they are in a download linked them and they are in a download linked them and they are in a download linked in the description on this podcast. So, in the description on this podcast. So, in the description on this podcast. So, we're going to read through them all. we're going to read through them all. we're going to read through them all. What I've done also is categorize them What I've done also is categorize them What I've done also is categorize them into five categories because what I into five categories because what I into five categories because what I noticed was there was certain through noticed was there was certain through noticed was there was certain through lines that I was picking up on. Hey, lines that I was picking up on. Hey, lines that I was picking up on. Hey, there's a consistency when we approach a there's a consistency when we approach a there's a consistency when we approach a hook in this way. It tends to perform hook in this way. It tends to perform hook in this way. It tends to perform well. So, there's five different well. So, there's five different well. So, there's five different buckets. If you're like, "Ah, how am I buckets. If you're like, "Ah, how am I buckets. If you're like, "Ah, how am I going to keep track of all these hooks?" going to keep track of all these hooks?" going to keep track of all these hooks?" So, you can check that out. Of course, So, you can check that out. Of course, So, you can check that out. Of course, the title of this podcast is like steal the title of this podcast is like steal the title of this podcast is like steal these viral hooks, but they might not these viral hooks, but they might not these viral hooks, but they might not perfectly translate over to like your perfectly translate over to like your perfectly translate over to like your sermon clip. The idea here is sermon clip. The idea here is sermon clip. The idea here is recognizing the factors behind the exact recognizing the factors behind the exact recognizing the factors behind the exact words so that you can replicate that in words so that you can replicate that in words so that you can replicate that in your own hooks. Final thing we should your own hooks. Final thing we should your own hooks. Final thing we should talk about before we get into the five talk about before we get into the five talk about before we get into the five categories is that every hook is from a categories is that every hook is from a categories is that every hook is from a piece of content that was from a sermon.

piece of content that was from a sermon. piece of content that was from a sermon. First, there are going to be realels and First, there are going to be realels and First, there are going to be realels and carousels, mostly reals, but there are carousels, mostly reals, but there are carousels, mostly reals, but there are some carousels, some notable carousels some carousels, some notable carousels some carousels, some notable carousels that we will highlight. Why do we care that we will highlight. Why do we care that we will highlight. Why do we care about viral? about viral? about viral? >> I understand that the title steal these >> I understand that the title steal these >> I understand that the title steal these viral hooks could be a triggering word viral hooks could be a triggering word viral hooks could be a triggering word for some. And the idea here is simple. for some. And the idea here is simple. for some. And the idea here is simple. We want broad distribution. Mhm. We want broad distribution. Mhm. We want broad distribution. Mhm. >> We want to reach widely. If those are >> We want to reach widely. If those are >> We want to reach widely. If those are better words than viral, feel free to better words than viral, feel free to better words than viral, feel free to substitute them. If you think about what substitute them. If you think about what substitute them. If you think about what predated social top of this episode, predated social top of this episode, predated social top of this episode, biggest communication shift in 500 biggest communication shift in 500 biggest communication shift in 500 years. That's the printing press. The years. That's the printing press. The years. That's the printing press. The Bible is the most printed book of all Bible is the most printed book of all Bible is the most printed book of all time. Pastor Alex, is that a good thing time. Pastor Alex, is that a good thing time. Pastor Alex, is that a good thing or is it a bad thing? or is it a bad thing? or is it a bad thing? >> I would posit that that's an overall >> I would posit that that's an overall >> I would posit that that's an overall good thing. good thing. good thing. >> Overall good thing. So when we have a >> Overall good thing. So when we have a >> Overall good thing. So when we have a post that is repurposed from a sermon, post that is repurposed from a sermon, post that is repurposed from a sermon, the word of God going forth and then we the word of God going forth and then we the word of God going forth and then we publish it on social and it gets seen by publish it on social and it gets seen by publish it on social and it gets seen by many people many people that don't many people many people that don't many people many people that don't follow that church. Yeah. follow that church. Yeah. follow that church. Yeah. >> Importantly don't even know God. That is >> Importantly don't even know God. That is >> Importantly don't even know God. That is a good thing. Yeah. a good thing. Yeah. a good thing. Yeah. >> So there's of course a limit to what we >> So there's of course a limit to what we >> So there's of course a limit to what we want to do where we are no longer want to do where we are no longer want to do where we are no longer representing the church in an accurate representing the church in an accurate representing the church in an accurate way or we're no longer representing the way or we're no longer representing the way or we're no longer representing the scriptures in an accurate way or we're scriptures in an accurate way or we're scriptures in an accurate way or we're no longer representing the sermon in an no longer representing the sermon in an no longer representing the sermon in an accurate way. We don't want to do that.

accurate way. We don't want to do that. accurate way. We don't want to do that. And what's great about 62 hooks is that And what's great about 62 hooks is that And what's great about 62 hooks is that as you're listening to this, you can as you're listening to this, you can as you're listening to this, you can find ones that feel like they align with find ones that feel like they align with find ones that feel like they align with your way of writing. your way of writing. your way of writing. >> And uh that's what we're going to do >> And uh that's what we're going to do >> And uh that's what we're going to do here. here. here. >> Hey, before we get into them, if you're >> Hey, before we get into them, if you're >> Hey, before we get into them, if you're watching the show on YouTube, you watching the show on YouTube, you watching the show on YouTube, you probably clicked the title because it probably clicked the title because it probably clicked the title because it was compelling to you because you're was compelling to you because you're was compelling to you because you're always looking for more viral hooks for always looking for more viral hooks for always looking for more viral hooks for your uh social posts. It's possible your uh social posts. It's possible your uh social posts. It's possible though that you are in your podcast though that you are in your podcast though that you are in your podcast player and maybe this episode just player and maybe this episode just player and maybe this episode just autoplayed next from whatever you were autoplayed next from whatever you were autoplayed next from whatever you were listening to or maybe you've been listening to or maybe you've been listening to or maybe you've been following the show for some time and you following the show for some time and you following the show for some time and you you you know you listen a week at a time you you know you listen a week at a time you you know you listen a week at a time and this is this week's episode. Can you and this is this week's episode. Can you and this is this week's episode. Can you before we go on just briefly define a before we go on just briefly define a before we go on just briefly define a hook and describe its position on like a hook and describe its position on like a hook and describe its position on like a sermon reel? Right. So a social media sermon reel? Right. So a social media sermon reel? Right. So a social media post's success is largely determined by post's success is largely determined by post's success is largely determined by its hook. Let's say 80% of the outcome its hook. Let's say 80% of the outcome its hook. Let's say 80% of the outcome of a social post comes down to the hook. of a social post comes down to the hook. of a social post comes down to the hook. Everything that comes after is so far Everything that comes after is so far Everything that comes after is so far secondary because if you can't first secondary because if you can't first secondary because if you can't first earn someone's attention and stop their earn someone's attention and stop their earn someone's attention and stop their scroll, it really doesn't matter what scroll, it really doesn't matter what scroll, it really doesn't matter what comes next. Now, a hook looks different comes next. Now, a hook looks different comes next. Now, a hook looks different in different creative formats. So, a in different creative formats. So, a in different creative formats. So, a carousel would just be text on screen.

carousel would just be text on screen. carousel would just be text on screen. Um, a hook in a skit reel of a church Um, a hook in a skit reel of a church Um, a hook in a skit reel of a church might be like someone doing something might be like someone doing something might be like someone doing something kind of strange that makes you pause and kind of strange that makes you pause and kind of strange that makes you pause and go like, "What is happening here?" A go like, "What is happening here?" A go like, "What is happening here?" A hook in a sermon clip has the hook in a sermon clip has the hook in a sermon clip has the responsibility of one stopping the responsibility of one stopping the responsibility of one stopping the scroll of course chief importance there scroll of course chief importance there scroll of course chief importance there >> but then it also has to contextualize a >> but then it also has to contextualize a >> but then it also has to contextualize a person who's landing in the middle of a person who's landing in the middle of a person who's landing in the middle of a sermon that didn't see the rest of it. sermon that didn't see the rest of it. sermon that didn't see the rest of it. So the hook in a way is almost the key So the hook in a way is almost the key So the hook in a way is almost the key to unlock the remaining 30 60 90 seconds to unlock the remaining 30 60 90 seconds to unlock the remaining 30 60 90 seconds that come after so that a person can be that come after so that a person can be that come after so that a person can be like oh okay this is the subject matter like oh okay this is the subject matter like oh okay this is the subject matter this is the promise of this post and this is the promise of this post and this is the promise of this post and then they can immediately start then they can immediately start then they can immediately start understanding what's being said to them. understanding what's being said to them. understanding what's being said to them. >> So it's a in short it's a phrase or a >> So it's a in short it's a phrase or a >> So it's a in short it's a phrase or a title text on the screen that serves two title text on the screen that serves two title text on the screen that serves two purposes. One to gain attention to stop purposes. One to gain attention to stop purposes. One to gain attention to stop the scroll and then two to give context the scroll and then two to give context the scroll and then two to give context for whatever is about to unfold over the for whatever is about to unfold over the for whatever is about to unfold over the next 30 45 60 seconds. next 30 45 60 seconds. next 30 45 60 seconds. >> Yeah. And hook is the word that we use >> Yeah. And hook is the word that we use >> Yeah. And hook is the word that we use for social media. Yeah. for social media. Yeah. for social media. Yeah. >> But like the headline of a newspaper >> But like the headline of a newspaper >> But like the headline of a newspaper article, that's doing the same thing. article, that's doing the same thing. article, that's doing the same thing. The title of this podcast episode is The title of this podcast episode is The title of this podcast episode is doing the same thing. Same thing. The doing the same thing. Same thing. The doing the same thing. Same thing. The title of a book title of a book title of a book >> is doing the same thing. It's just a way >> is doing the same thing. It's just a way >> is doing the same thing. It's just a way of representing a piece of content and of representing a piece of content and of representing a piece of content and helping people immediately understand, helping people immediately understand, helping people immediately understand, oh, okay, this is what this is about.

oh, okay, this is what this is about. oh, okay, this is what this is about. You have my attention. And now tell me You have my attention. And now tell me You have my attention. And now tell me more. more. more. >> All right. So, we're about to read >> All right. So, we're about to read >> All right. So, we're about to read through 62 hook examples, which is why through 62 hook examples, which is why through 62 hook examples, which is why the downloadable sheet is going to be so the downloadable sheet is going to be so the downloadable sheet is going to be so helpful for you. You're not going to helpful for you. You're not going to helpful for you. You're not going to remember all 62. Download the free thing remember all 62. Download the free thing remember all 62. Download the free thing and you can have it for easy reference and you can have it for easy reference and you can have it for easy reference for, you know, inevitably next week when for, you know, inevitably next week when for, you know, inevitably next week when you're staring at your screen, you're you're staring at your screen, you're you're staring at your screen, you're like, I just need a little bit of help like, I just need a little bit of help like, I just need a little bit of help with this hook. That's what this with this hook. That's what this with this hook. That's what this resource is for. The first category of resource is for. The first category of resource is for. The first category of hooks are inversion hooks. Inversion. hooks are inversion hooks. Inversion. hooks are inversion hooks. Inversion. So, let's read through a few of them. So, let's read through a few of them. So, let's read through a few of them. What club sports are really costing What club sports are really costing What club sports are really costing families? Holiness requires more than families? Holiness requires more than families? Holiness requires more than avoiding sin. Is ambition wrong? Why you avoiding sin. Is ambition wrong? Why you avoiding sin. Is ambition wrong? Why you can't trust your own understanding? can't trust your own understanding? can't trust your own understanding? We'll go on, but let's pause. The idea We'll go on, but let's pause. The idea We'll go on, but let's pause. The idea of an inversion hook is you present of an inversion hook is you present of an inversion hook is you present something that would be accepted as ah something that would be accepted as ah something that would be accepted as ah this is true and then you go this is true and then you go this is true and then you go >> or is it >> or is it >> or is it >> right? >> right? >> right? >> And the reason this is compelling is >> And the reason this is compelling is >> And the reason this is compelling is because common knowledge is rarely because common knowledge is rarely because common knowledge is rarely confronted. So when you confront confronted. So when you confront confronted. So when you confront something that is universally something that is universally something that is universally understood, what you're suggesting is understood, what you're suggesting is understood, what you're suggesting is that hey, there's actually something that hey, there's actually something that hey, there's actually something here that's going on that you're not here that's going on that you're not here that's going on that you're not aware of. And it's a bit of a a shocker aware of. And it's a bit of a a shocker aware of. And it's a bit of a a shocker because you're expecting one thing and because you're expecting one thing and because you're expecting one thing and then you get a different one. I also then you get a different one. I also then you get a different one. I also want to remind everyone each of these want to remind everyone each of these want to remind everyone each of these hooks is representative of one church's hooks is representative of one church's hooks is representative of one church's most highly shared, most impressions most highly shared, most impressions most highly shared, most impressions from a singular post in the last year.

from a singular post in the last year. from a singular post in the last year. So these are all different churches and So these are all different churches and So these are all different churches and they're their best post. Prayer not they're their best post. Prayer not they're their best post. Prayer not changing anything. This is why the real changing anything. This is why the real changing anything. This is why the real reason to look forward to heaven. Okay, reason to look forward to heaven. Okay, reason to look forward to heaven. Okay, so that's suggesting that like I so that's suggesting that like I so that's suggesting that like I probably am thinking about, oh, heaven probably am thinking about, oh, heaven probably am thinking about, oh, heaven good because I'll be reunited with my good because I'll be reunited with my good because I'll be reunited with my loved ones or heaven good because no loved ones or heaven good because no loved ones or heaven good because no more suffering or heaven good because more suffering or heaven good because more suffering or heaven good because there will be eternal praises. Maybe there will be eternal praises. Maybe there will be eternal praises. Maybe there's something else. there's something else. there's something else. >> I have to keep watching to find out what >> I have to keep watching to find out what >> I have to keep watching to find out what this what heresy this church is about to this what heresy this church is about to this what heresy this church is about to tell me. tell me. tell me. >> Here's a good one. Did God tell you to >> Here's a good one. Did God tell you to >> Here's a good one. Did God tell you to marry him? marry him? marry him? >> Nice. You have to watch that. >> Nice. You have to watch that. >> Nice. You have to watch that. >> Now I just need to know. Is that like >> Now I just need to know. Is that like >> Now I just need to know. Is that like saying God did he tell you to marry God? saying God did he tell you to marry God? saying God did he tell you to marry God? >> Right. Lots of uh marital imagery in the >> Right. Lots of uh marital imagery in the >> Right. Lots of uh marital imagery in the in the text in the text in the text >> or did God tell you to marry that dude? >> or did God tell you to marry that dude? >> or did God tell you to marry that dude? >> Yeah. >> Yeah. >> Yeah. Uh this is actually what matters to God. Uh this is actually what matters to God. Uh this is actually what matters to God. It's not what you think. Okay. So that It's not what you think. Okay. So that It's not what you think. Okay. So that one's like not that one's right on the one's like not that one's right on the one's like not that one's right on the nose. Like here's what you think. It's nose. Like here's what you think. It's nose. Like here's what you think. It's probably not that. This is why revenge probably not that. This is why revenge probably not that. This is why revenge doesn't work. This is the problem with doesn't work. This is the problem with doesn't work. This is the problem with Jesus. Jesus. Jesus. >> Great inversion. You've heard about the >> Great inversion. You've heard about the >> Great inversion. You've heard about the good teacher. Is he good? Is he? good teacher. Is he good? Is he? good teacher. Is he good? Is he? >> Spoiler alert. He is.

>> Spoiler alert. He is. >> Spoiler alert. He is. >> Yes. The devil is powerful. See, that's >> Yes. The devil is powerful. See, that's >> Yes. The devil is powerful. See, that's great because the inversion is you great because the inversion is you great because the inversion is you wouldn't expect that from the source. I wouldn't expect that from the source. I wouldn't expect that from the source. I think we Oh, yeah. Like the devil, think we Oh, yeah. Like the devil, think we Oh, yeah. Like the devil, >> enemy of our souls, probably powerful, >> enemy of our souls, probably powerful, >> enemy of our souls, probably powerful, but for a church to have that as their but for a church to have that as their but for a church to have that as their hook. They're like, that's the inversion hook. They're like, that's the inversion hook. They're like, that's the inversion is is is >> like, no, you're supposed to be saying >> like, no, you're supposed to be saying >> like, no, you're supposed to be saying God is powerful. God is powerful. God is powerful. >> No, didn't you see our last one? The >> No, didn't you see our last one? The >> No, didn't you see our last one? The real problem is Jesus. real problem is Jesus. real problem is Jesus. >> And then finally, the real reason Jesus >> And then finally, the real reason Jesus >> And then finally, the real reason Jesus heals us. So the inversion framework is heals us. So the inversion framework is heals us. So the inversion framework is incredibly potent and incredibly incredibly potent and incredibly incredibly potent and incredibly powerful and I think it lends itself powerful and I think it lends itself powerful and I think it lends itself really well to churches. Now you might really well to churches. Now you might really well to churches. Now you might be listening. You might be like I don't be listening. You might be like I don't be listening. You might be like I don't know if I like this copyrightiting flare know if I like this copyrightiting flare know if I like this copyrightiting flare to present something as not as it is to to present something as not as it is to to present something as not as it is to go against conventional wisdom. Ah bait go against conventional wisdom. Ah bait go against conventional wisdom. Ah bait and switch. No not bait and switch. and switch. No not bait and switch. and switch. No not bait and switch. Consider the faith that we hold to the Consider the faith that we hold to the Consider the faith that we hold to the upside down kingdom. The worldly upside down kingdom. The worldly upside down kingdom. The worldly knowledge going against what we know the knowledge going against what we know the knowledge going against what we know the wisdom of God is. They are often at wisdom of God is. They are often at wisdom of God is. They are often at odds. They are antithetical to one odds. They are antithetical to one odds. They are antithetical to one another. So by virtue of that, as we another. So by virtue of that, as we another. So by virtue of that, as we repurpose our sermon clips, the sermon repurpose our sermon clips, the sermon repurpose our sermon clips, the sermon themselves should basically be going, themselves should basically be going, themselves should basically be going, you've heard it said, Jesus says this.

you've heard it said, Jesus says this. you've heard it said, Jesus says this. That is literally the inversion formula That is literally the inversion formula That is literally the inversion formula and framework sourced directly from and framework sourced directly from and framework sourced directly from scripture. That's why it's so powerful. scripture. That's why it's so powerful. scripture. That's why it's so powerful. And we talk about the intersection of And we talk about the intersection of And we talk about the intersection of faith and culture. What does our faith faith and culture. What does our faith faith and culture. What does our faith say? And how does that overlap with what say? And how does that overlap with what say? And how does that overlap with what is accessible to people? The inversion is accessible to people? The inversion is accessible to people? The inversion framework of presenting truth is framework of presenting truth is framework of presenting truth is incredibly psychologically compelling. incredibly psychologically compelling. incredibly psychologically compelling. Yeah. And it also overlaps with how the Yeah. And it also overlaps with how the Yeah. And it also overlaps with how the scriptures talk about the wisdom of the scriptures talk about the wisdom of the scriptures talk about the wisdom of the world and how Jesus reveals the wisdom world and how Jesus reveals the wisdom world and how Jesus reveals the wisdom of God and life to us. And when we have of God and life to us. And when we have of God and life to us. And when we have those overlaps, that means it is genuine those overlaps, that means it is genuine those overlaps, that means it is genuine to us. It's not us posturing. It's not to us. It's not us posturing. It's not to us. It's not us posturing. It's not us taking sales tactics or acting like us taking sales tactics or acting like us taking sales tactics or acting like the corporate world or the business the corporate world or the business the corporate world or the business world. In fact, when they talk like world. In fact, when they talk like world. In fact, when they talk like this, they're copying us. this, they're copying us. this, they're copying us. >> Wow. You'll notice as we go through >> Wow. You'll notice as we go through >> Wow. You'll notice as we go through these five categories, these 62 these five categories, these 62 these five categories, these 62 examples, that if you don't have a examples, that if you don't have a examples, that if you don't have a particular skill set yet at writing particular skill set yet at writing particular skill set yet at writing these hooks, it's going to feel like these hooks, it's going to feel like these hooks, it's going to feel like exercising a muscle to start to think exercising a muscle to start to think exercising a muscle to start to think about, okay, how do I frame this sermon about, okay, how do I frame this sermon about, okay, how do I frame this sermon clip? How do I frame this um you know, clip? How do I frame this um you know, clip? How do I frame this um you know, this teaching that I'm I'm going to this teaching that I'm I'm going to this teaching that I'm I'm going to break out and put into a carousel? How break out and put into a carousel? How break out and put into a carousel? How do I how do I frame a hook to, you know, do I how do I frame a hook to, you know, do I how do I frame a hook to, you know, be an inversion on what I'm about to be an inversion on what I'm about to be an inversion on what I'm about to say? And the first few times you do it, say? And the first few times you do it, say? And the first few times you do it, it's going to feel maybe a little it's going to feel maybe a little it's going to feel maybe a little uncomfortable, a little foreign to you.

uncomfortable, a little foreign to you. uncomfortable, a little foreign to you. But it is just like exercising a muscle. But it is just like exercising a muscle. But it is just like exercising a muscle. As you practice, your brain, you watch, As you practice, your brain, you watch, As you practice, your brain, you watch, if you do this enough, your brain will if you do this enough, your brain will if you do this enough, your brain will start to think in inversions or uh you start to think in inversions or uh you start to think in inversions or uh you know, going on into the next category, know, going on into the next category, know, going on into the next category, which is meeting people in their pain. which is meeting people in their pain. which is meeting people in their pain. >> Yeah. So, this one was a bit of a >> Yeah. So, this one was a bit of a >> Yeah. So, this one was a bit of a surprise to me. And I think what was surprise to me. And I think what was surprise to me. And I think what was really rewarding for me doing this really rewarding for me doing this really rewarding for me doing this exercise was seeing like what were the exercise was seeing like what were the exercise was seeing like what were the number one number one number one >> performing social posts for all of these >> performing social posts for all of these >> performing social posts for all of these different churches, dozens and dozens of different churches, dozens and dozens of different churches, dozens and dozens of churches. And I I don't know if I would churches. And I I don't know if I would churches. And I I don't know if I would have like pinpointed this category as have like pinpointed this category as have like pinpointed this category as one that I don't know if I didn't count one that I don't know if I didn't count one that I don't know if I didn't count them up, but like this category might them up, but like this category might them up, but like this category might have the most overall. I think it does. have the most overall. I think it does. have the most overall. I think it does. >> Yeah, it looks like it. >> Yeah, it looks like it. >> Yeah, it looks like it. >> So, let's just read through a few of >> So, let's just read through a few of >> So, let's just read through a few of them. Does everything feel dark and them. Does everything feel dark and them. Does everything feel dark and gray? Do this. gray? Do this. gray? Do this. >> The antidote to stress and anxiety. You >> The antidote to stress and anxiety. You >> The antidote to stress and anxiety. You can do this every week. Why bad habits can do this every week. Why bad habits can do this every week. Why bad habits are hard to break? The secret to peace are hard to break? The secret to peace are hard to break? The secret to peace when you're waiting. Okay, so that when you're waiting. Okay, so that when you're waiting. Okay, so that fourth one, the secret to peace when fourth one, the secret to peace when fourth one, the secret to peace when you're waiting. I think if you asked me you're waiting. I think if you asked me you're waiting. I think if you asked me yesterday, yesterday, yesterday, hey, what do you think about this hook? hey, what do you think about this hook? hey, what do you think about this hook? Great it out of 10.

Great it out of 10. Great it out of 10. >> I'd be like, okay, like you know, six, >> I'd be like, okay, like you know, six, >> I'd be like, okay, like you know, six, seven, seven, seven, >> I don't think it would have stood out to >> I don't think it would have stood out to >> I don't think it would have stood out to me as like that is a really well done me as like that is a really well done me as like that is a really well done hook. Whereas like an inversion hook is hook. Whereas like an inversion hook is hook. Whereas like an inversion hook is like so quintessential copyrightiting like so quintessential copyrightiting like so quintessential copyrightiting 101. 101. 101. >> Yeah. Last night, I was uh in my >> Yeah. Last night, I was uh in my >> Yeah. Last night, I was uh in my 10-year-old's bed because she was having 10-year-old's bed because she was having 10-year-old's bed because she was having bad dreams. And as I was in her bed bad dreams. And as I was in her bed bad dreams. And as I was in her bed connected to the Jack and Jill bathroom, connected to the Jack and Jill bathroom, connected to the Jack and Jill bathroom, our three-year-old was screaming for me, our three-year-old was screaming for me, our three-year-old was screaming for me, >> of course. >> of course. >> of course. >> And so, I was kind of just going back >> And so, I was kind of just going back >> And so, I was kind of just going back and forth and Alex and I were filming and forth and Alex and I were filming and forth and Alex and I were filming this morning. this morning. this morning. >> I had an early wake up call at 5:00 and >> I had an early wake up call at 5:00 and >> I had an early wake up call at 5:00 and I've got, you know, a long work day I've got, you know, a long work day I've got, you know, a long work day today, roughly 12 to 13 hours. And I was today, roughly 12 to 13 hours. And I was today, roughly 12 to 13 hours. And I was thinking in that bed and I was like, I'm thinking in that bed and I was like, I'm thinking in that bed and I was like, I'm starting to feel a little anxiety. starting to feel a little anxiety. starting to feel a little anxiety. >> And I'm not really the type to feel >> And I'm not really the type to feel >> And I'm not really the type to feel anxious. And I wouldn't label this like, anxious. And I wouldn't label this like, anxious. And I wouldn't label this like, you know, capital A anxiety. It was just you know, capital A anxiety. It was just you know, capital A anxiety. It was just like the feeling of being anxious where like the feeling of being anxious where like the feeling of being anxious where you're just like, you're just like, you're just like, >> well, this is not going how I would like >> well, this is not going how I would like >> well, this is not going how I would like it to go. it to go. it to go. >> And in that moment, I thought, you know >> And in that moment, I thought, you know >> And in that moment, I thought, you know what? I get to claim something though what? I get to claim something though what? I get to claim something though that followers of Jesus get. I was like, that followers of Jesus get. I was like, that followers of Jesus get. I was like, I get to claim peace that surpasses I get to claim peace that surpasses I get to claim peace that surpasses understanding. Right now, I have no understanding. Right now, I have no understanding. Right now, I have no reason to have peace apart from God. And reason to have peace apart from God. And reason to have peace apart from God. And I remember feeling a distinct change in I remember feeling a distinct change in I remember feeling a distinct change in that bed when I just like was like, you that bed when I just like was like, you that bed when I just like was like, you know what, Lord? And I just started like know what, Lord? And I just started like know what, Lord? And I just started like repeating the scripture and like saying, repeating the scripture and like saying, repeating the scripture and like saying, "This is mine. I, as a child of God, am "This is mine. I, as a child of God, am "This is mine. I, as a child of God, am allowed access to this allowed access to this allowed access to this >> and it like really changed the night."

>> and it like really changed the night." >> and it like really changed the night." Now, a few minutes later, the child Now, a few minutes later, the child Now, a few minutes later, the child screamed again and I lost it. But I was screamed again and I lost it. But I was screamed again and I lost it. But I was able to get it back afterwards and I had able to get it back afterwards and I had able to get it back afterwards and I had to keep repeating the process. Such is to keep repeating the process. Such is to keep repeating the process. Such is life. life. life. >> I saw this hook at 6:00 a.m. this >> I saw this hook at 6:00 a.m. this >> I saw this hook at 6:00 a.m. this morning because my team had done the morning because my team had done the morning because my team had done the work of compiling it all for me into a work of compiling it all for me into a work of compiling it all for me into a nice spreadsheet. thank you team and I nice spreadsheet. thank you team and I nice spreadsheet. thank you team and I sat down and I read that hook and I sat down and I read that hook and I sat down and I read that hook and I found it insanely compelling found it insanely compelling found it insanely compelling >> because it met me in my pain. >> because it met me in my pain. >> because it met me in my pain. >> Yes. >> Yes. >> Yes. >> It's not that like the copywriting is >> It's not that like the copywriting is >> It's not that like the copywriting is like worldchanging. What it is though is like worldchanging. What it is though is like worldchanging. What it is though is identifying pain and using the wisdom of identifying pain and using the wisdom of identifying pain and using the wisdom of scripture, the person of Jesus and the scripture, the person of Jesus and the scripture, the person of Jesus and the story of the Bible to meet that pain and story of the Bible to meet that pain and story of the Bible to meet that pain and ultimately dismantle it or trade your ultimately dismantle it or trade your ultimately dismantle it or trade your sorrows as the song says. Trade that sorrows as the song says. Trade that sorrows as the song says. Trade that pain for like the better truth of Jesus. pain for like the better truth of Jesus. pain for like the better truth of Jesus. Yeah, here's a 63rd hook. This is a Yeah, here's a 63rd hook. This is a Yeah, here's a 63rd hook. This is a bonus one. Okay, this is a social post bonus one. Okay, this is a social post bonus one. Okay, this is a social post we posted to our our social account at we posted to our our social account at we posted to our our social account at church last week. It's a carousel post. church last week. It's a carousel post. church last week. It's a carousel post. It's just a quote from Dallas Willard, It's just a quote from Dallas Willard, It's just a quote from Dallas Willard, but the way I positioned it was I put I but the way I positioned it was I put I but the way I positioned it was I put I I kind of spliced out the quote and made I kind of spliced out the quote and made I kind of spliced out the quote and made a hook, manufactured a hook out of the a hook, manufactured a hook out of the a hook, manufactured a hook out of the quote. And on the first slide, it says, quote. And on the first slide, it says, quote. And on the first slide, it says, "You are not meant to live in a constant "You are not meant to live in a constant "You are not meant to live in a constant state of fatigue." That's all it says, state of fatigue." That's all it says, state of fatigue." That's all it says, right? And which again like meets people right? And which again like meets people right? And which again like meets people where they're at in their busy in their where they're at in their busy in their where they're at in their busy in their busyness and their tiredness people busyness and their tiredness people busyness and their tiredness people where they're at, where they're at, where they're at, >> right? and then you swipe and then >> right? and then you swipe and then >> right? and then you swipe and then there's the whole quote in context. But there's the whole quote in context. But there's the whole quote in context. But that's just an example of instead of that's just an example of instead of that's just an example of instead of just posting the quote just posting the quote just posting the quote >> which is the quote is the substance of >> which is the quote is the substance of >> which is the quote is the substance of this post, right? But it doesn't start this post, right? But it doesn't start this post, right? But it doesn't start that way and so it doesn't have the that way and so it doesn't have the that way and so it doesn't have the attentiongrabbing attentiongrabbing attentiongrabbing um sauce basically that it needs to stop um sauce basically that it needs to stop um sauce basically that it needs to stop somebody's scroll. So I just spliced out

somebody's scroll. So I just spliced out somebody's scroll. So I just spliced out part of it, made a cover for the part of it, made a cover for the part of it, made a cover for the carousel and now I've got folks carousel and now I've got folks carousel and now I've got folks attention because I'm meeting them in attention because I'm meeting them in attention because I'm meeting them in their pain. They swipe and boom, there's their pain. They swipe and boom, there's their pain. They swipe and boom, there's the there's the full piece of content. the there's the full piece of content. the there's the full piece of content. The hardest paths teach the deepest The hardest paths teach the deepest The hardest paths teach the deepest truths. Yeah, like last night. truths. Yeah, like last night. truths. Yeah, like last night. Is the world going to get better? Is the world going to get better? Is the world going to get better? Unsatisfied? This may be why you only Unsatisfied? This may be why you only Unsatisfied? This may be why you only need one thing to make it. What to do need one thing to make it. What to do need one thing to make it. What to do when you don't see results. When you when you don't see results. When you when you don't see results. When you want to quit? Watch this first. Why want to quit? Watch this first. Why want to quit? Watch this first. Why Christians are more equipped to deal Christians are more equipped to deal Christians are more equipped to deal with suffering. Worried about money? with suffering. Worried about money? with suffering. Worried about money? This will help. Feeling far from God? This will help. Feeling far from God? This will help. Feeling far from God? Try this. Feel like you've hit rock Try this. Feel like you've hit rock Try this. Feel like you've hit rock bottom? God is there with you. Have you bottom? God is there with you. Have you bottom? God is there with you. Have you ever felt like God left you? stuck in a ever felt like God left you? stuck in a ever felt like God left you? stuck in a problem, let God handle it. Think about problem, let God handle it. Think about problem, let God handle it. Think about the metaphors in scripture. Bread of the metaphors in scripture. Bread of the metaphors in scripture. Bread of life, living water. We are told time and life, living water. We are told time and life, living water. We are told time and time again, we are insufficient on our time again, we are insufficient on our time again, we are insufficient on our own. own. own. >> We need Jesus. >> We need Jesus. >> We need Jesus. >> And so, it makes total sense that so >> And so, it makes total sense that so >> And so, it makes total sense that so much of a sermon will be like landing on much of a sermon will be like landing on much of a sermon will be like landing on these scriptures that are like, "Hey, these scriptures that are like, "Hey, these scriptures that are like, "Hey, you might have come in here lacking.

you might have come in here lacking. you might have come in here lacking. Guess what? You don't need to lack." Guess what? You don't need to lack." Guess what? You don't need to lack." What does what does Psalm 23 say? you What does what does Psalm 23 say? you What does what does Psalm 23 say? you know, I lack nothing. know, I lack nothing. know, I lack nothing. >> And so I think in retrospect kind of >> And so I think in retrospect kind of >> And so I think in retrospect kind of shows like my naivity, my ignorance shows like my naivity, my ignorance shows like my naivity, my ignorance >> and this is what I I love about using >> and this is what I I love about using >> and this is what I I love about using real data because we can teach the real data because we can teach the real data because we can teach the principles and then we can see like how principles and then we can see like how principles and then we can see like how it plays out in real life. These hooks it plays out in real life. These hooks it plays out in real life. These hooks are not 10 out of 10 in terms of are not 10 out of 10 in terms of are not 10 out of 10 in terms of copywriting pros, copywriting pros, copywriting pros, >> but they are 10 out of 10 in meeting >> but they are 10 out of 10 in meeting >> but they are 10 out of 10 in meeting people in their pain, confronting them people in their pain, confronting them people in their pain, confronting them in their sorrow, and saying there's in their sorrow, and saying there's in their sorrow, and saying there's something better. something better. something better. >> That's such a valuable insight. Speaking >> That's such a valuable insight. Speaking >> That's such a valuable insight. Speaking of copyrightiting pros, uh quick of copyrightiting pros, uh quick of copyrightiting pros, uh quick question about punctuation. question about punctuation. question about punctuation. >> A lot of these hooks kind of set you up >> A lot of these hooks kind of set you up >> A lot of these hooks kind of set you up for what's next. Try this. Consider for what's next. Try this. Consider for what's next. Try this. Consider this. Um this may be why this. Um this may be why this. Um this may be why how do you prefer to to punctuate the how do you prefer to to punctuate the how do you prefer to to punctuate the end of that that uh setup? Colons, end of that that uh setup? Colons, end of that that uh setup? Colons, ellipses, nothing at all. Is there is ellipses, nothing at all. Is there is ellipses, nothing at all. Is there is there is there a how do you instruct there is there a how do you instruct there is there a how do you instruct your copyriters? your copyriters? your copyriters? >> Look, I'm okay with getting my frecon >> Look, I'm okay with getting my frecon >> Look, I'm okay with getting my frecon with hooks. I think I've done the dot with hooks. I think I've done the dot with hooks. I think I've done the dot dot dots and ellipses. I've done colons.

dot dots and ellipses. I've done colons. dot dots and ellipses. I've done colons. I do have one rule where if there's two I do have one rule where if there's two I do have one rule where if there's two stanzas, for example, worried about stanzas, for example, worried about stanzas, for example, worried about money, this will help. Worried about money, this will help. Worried about money, this will help. Worried about money, question mark, this will help. money, question mark, this will help. money, question mark, this will help. Nothing. Nothing. Nothing. >> Okay, >> Okay, >> Okay, >> there was no sentence. There doesn't >> there was no sentence. There doesn't >> there was no sentence. There doesn't need to be an end because it was a need to be an end because it was a need to be an end because it was a question mark. The first stanza was a question mark. The first stanza was a question mark. The first stanza was a question mark. This is a dumb rule. This question mark. This is a dumb rule. This question mark. This is a dumb rule. This is my rule. Okay, is my rule. Okay, is my rule. Okay, >> the first stanza had a question mark. >> the first stanza had a question mark. >> the first stanza had a question mark. That's not a sentence. That's not a sentence. That's not a sentence. >> I know it's a sentence, but it's not in >> I know it's a sentence, but it's not in >> I know it's a sentence, but it's not in my brain. So, the second one doesn't my brain. So, the second one doesn't my brain. So, the second one doesn't need a dot. need a dot. need a dot. >> Okay, >> Okay, >> Okay, >> this is my rule. >> this is my rule. >> this is my rule. >> All right. >> All right. >> All right. >> I think honestly like follow your heart. >> I think honestly like follow your heart. >> I think honestly like follow your heart. Like I think the ellipses is great. I Like I think the ellipses is great. I Like I think the ellipses is great. I think the colon works. The idea here and think the colon works. The idea here and think the colon works. The idea here and we talk about this in the three C's we talk about this in the three C's we talk about this in the three C's exercise when writing quotes. Curiosity, exercise when writing quotes. Curiosity, exercise when writing quotes. Curiosity, common, and care. Curiosity. There needs common, and care. Curiosity. There needs common, and care. Curiosity. There needs to be an open loop, to be an open loop, to be an open loop, >> right? So like >> right? So like >> right? So like >> that's it. Worried about money. This >> that's it. Worried about money. This >> that's it. Worried about money. This will help. The punctuation is of course will help. The punctuation is of course will help. The punctuation is of course like personal preference and you know like personal preference and you know like personal preference and you know it's not even necessarily about like it's not even necessarily about like it's not even necessarily about like what's right. As long as you're not what's right. As long as you're not what's right. As long as you're not doing something blatantly wrong. Brady doing something blatantly wrong. Brady doing something blatantly wrong. Brady question mark is a sentence. Nope, it's question mark is a sentence. Nope, it's question mark is a sentence. Nope, it's not. not. not. >> The idea here is curiosity. Leave that >> The idea here is curiosity. Leave that >> The idea here is curiosity. Leave that open loop. You hear that in so many of open loop. You hear that in so many of open loop. You hear that in so many of these. is like, "Hey, this is where you these. is like, "Hey, this is where you these. is like, "Hey, this is where you are now."

are now." are now." >> Like, question. >> Like, question. >> Like, question. >> Mhm. >> Mhm. >> Mhm. >> It's like, "Okay, I'm interested. Tell >> It's like, "Okay, I'm interested. Tell >> It's like, "Okay, I'm interested. Tell me more." me more." me more." >> Yeah. All right. Moving on to the next >> Yeah. All right. Moving on to the next >> Yeah. All right. Moving on to the next category, which is missing info. category, which is missing info. category, which is missing info. >> Okay. Well, that kind of just is there >> Okay. Well, that kind of just is there >> Okay. Well, that kind of just is there right there. The open loop. right there. The open loop. right there. The open loop. >> Uh before you watch another reel, >> Uh before you watch another reel, >> Uh before you watch another reel, consider this. The deeper impact of consider this. The deeper impact of consider this. The deeper impact of negative thoughts. What is it? The negative thoughts. What is it? The negative thoughts. What is it? The ultimate tragedy and how to avoid it. ultimate tragedy and how to avoid it. ultimate tragedy and how to avoid it. >> Three ways the enemy tries to silence >> Three ways the enemy tries to silence >> Three ways the enemy tries to silence every believer. I got to know. Maybe I every believer. I got to know. Maybe I every believer. I got to know. Maybe I know one way, maybe two. I don't know know one way, maybe two. I don't know know one way, maybe two. I don't know all three. all three. all three. >> Don't be that Christian. So, this is a >> Don't be that Christian. So, this is a >> Don't be that Christian. So, this is a carousel. Don't be that Christian. It carousel. Don't be that Christian. It carousel. Don't be that Christian. It has 700,000 has 700,000 has 700,000 impressions. And what I wanted to do was impressions. And what I wanted to do was impressions. And what I wanted to do was uh just read it verbatim because the uh just read it verbatim because the uh just read it verbatim because the hook is obviously great, but then what hook is obviously great, but then what hook is obviously great, but then what follows is equally great. So, it's got follows is equally great. So, it's got follows is equally great. So, it's got 14,000 likes. Don't be that Christian. 14,000 likes. Don't be that Christian. 14,000 likes. Don't be that Christian. Second slide. And I'll just read. I'm Second slide. And I'll just read. I'm Second slide. And I'll just read. I'm going to be swiping through a bunch of going to be swiping through a bunch of going to be swiping through a bunch of different slides here. I'm just going to different slides here. I'm just going to different slides here. I'm just going to read it. Some of you are Bible black read it. Some of you are Bible black read it. Some of you are Bible black belts. You know, every verse, every belts. You know, every verse, every belts. You know, every verse, every song, every story. But don't forget, song, every story. But don't forget, song, every story. But don't forget, someone near you is brand new. They someone near you is brand new. They someone near you is brand new. They don't know what you know. They haven't don't know what you know. They haven't don't know what you know. They haven't learned what you've learned. So when learned what you've learned. So when learned what you've learned. So when they speak up in small group and say they speak up in small group and say they speak up in small group and say something totally off, it's not something totally off, it's not something totally off, it's not rebellion. It's inexperience. What do rebellion. It's inexperience. What do rebellion. It's inexperience. What do you do with that? Shame them, roll your you do with that? Shame them, roll your you do with that? Shame them, roll your eyes, drop a Bible bomb, they might end eyes, drop a Bible bomb, they might end eyes, drop a Bible bomb, they might end up not wanting to come to your small up not wanting to come to your small up not wanting to come to your small group. No one likes being corrected like group. No one likes being corrected like group. No one likes being corrected like a child. You were new once, too. You had a child. You were new once, too. You had a child. You were new once, too. You had questions. you got things wrong. So give questions. you got things wrong. So give questions. you got things wrong. So give others the same grace you were given.

others the same grace you were given. others the same grace you were given. We're not all in the same place and We're not all in the same place and We're not all in the same place and that's exactly how it should be. So that's exactly how it should be. So that's exactly how it should be. So that's a carousel that we made for a that's a carousel that we made for a that's a carousel that we made for a church and it was sourced in a sermon. church and it was sourced in a sermon. church and it was sourced in a sermon. So we identified a part of the sermon So we identified a part of the sermon So we identified a part of the sermon that we thought was really compelling. that we thought was really compelling. that we thought was really compelling. We took that part and we transcribed it We took that part and we transcribed it We took that part and we transcribed it verbatim. The transcription of course verbatim. The transcription of course verbatim. The transcription of course did not sound like that but the big idea did not sound like that but the big idea did not sound like that but the big idea was there. And so then one of the people was there. And so then one of the people was there. And so then one of the people on our team, the editor who works with on our team, the editor who works with on our team, the editor who works with this church exclusively, would have this church exclusively, would have this church exclusively, would have taken that portion of the sermon and taken that portion of the sermon and taken that portion of the sermon and written out a carousel, designed it into written out a carousel, designed it into written out a carousel, designed it into a bunch of slides to make it easily a bunch of slides to make it easily a bunch of slides to make it easily scannable, and you kind of build scannable, and you kind of build scannable, and you kind of build momentum as you slide each one. I think, momentum as you slide each one. I think, momentum as you slide each one. I think, you know, there's probably like close to you know, there's probably like close to you know, there's probably like close to 10 slides there, if not a few more. Um, 10 slides there, if not a few more. Um, 10 slides there, if not a few more. Um, and it tells this complete thought. You and it tells this complete thought. You and it tells this complete thought. You stop the scroll, you gain attention with stop the scroll, you gain attention with stop the scroll, you gain attention with the hook, the hook, the hook, >> and then you follow through with the >> and then you follow through with the >> and then you follow through with the wisdom of scripture that was sourced wisdom of scripture that was sourced wisdom of scripture that was sourced from the original sermon. And from that from the original sermon. And from that from the original sermon. And from that you get, you know, 2/3 of a million you get, you know, 2/3 of a million you get, you know, 2/3 of a million impressions, 14,000 likes, and something impressions, 14,000 likes, and something impressions, 14,000 likes, and something that I think is is is really profound. that I think is is is really profound. that I think is is is really profound. >> Yeah, exactly. >> Yeah, exactly. >> Yeah, exactly. >> Uh, all right. Don't let culture choose >> Uh, all right. Don't let culture choose >> Uh, all right. Don't let culture choose for you. That's the next one. If you're for you. That's the next one. If you're for you. That's the next one. If you're dating someone, pay close attention to dating someone, pay close attention to dating someone, pay close attention to this thing. What will your kids know this thing. What will your kids know this thing. What will your kids know about God from you? One habit that will about God from you? One habit that will about God from you? One habit that will transform your life. This habit will transform your life. This habit will transform your life. This habit will unlock spiritual growth. Could they be unlock spiritual growth. Could they be unlock spiritual growth. Could they be the same habit?

the same habit? the same habit? >> Probably not, because it was two >> Probably not, because it was two >> Probably not, because it was two different sermons. Uh, the one thing different sermons. Uh, the one thing different sermons. Uh, the one thing you'll only find in Christianity. you'll only find in Christianity. you'll only find in Christianity. >> Oh, good one. >> Oh, good one. >> Oh, good one. >> This is why Easter still matters. So, >> This is why Easter still matters. So, >> This is why Easter still matters. So, you can see all these like there's you can see all these like there's you can see all these like there's something missing, right? Like there's something missing, right? Like there's something missing, right? Like there's there's okay, I have the premise of this there's okay, I have the premise of this there's okay, I have the premise of this post, but I'm missing the key post, but I'm missing the key post, but I'm missing the key ingredient. And that gets back to the ingredient. And that gets back to the ingredient. And that gets back to the curiosity quotient of those three C's, curiosity quotient of those three C's, curiosity quotient of those three C's, curiosity, common, and care. This one is curiosity, common, and care. This one is curiosity, common, and care. This one is a bit wonky. Can't function without a bit wonky. Can't function without a bit wonky. Can't function without coffee. Listen to this. coffee. Listen to this. coffee. Listen to this. >> That one is all to its own. And that's >> That one is all to its own. And that's >> That one is all to its own. And that's what I love about including all of what I love about including all of what I love about including all of these. You get one, you're like, I don't these. You get one, you're like, I don't these. You get one, you're like, I don't know. Sometimes know. Sometimes know. Sometimes >> you can track down that rail to see to >> you can track down that rail to see to >> you can track down that rail to see to see what it what it followed through see what it what it followed through see what it what it followed through with. with. with. >> This is why we repeat the best. Forget >> This is why we repeat the best. Forget >> This is why we repeat the best. Forget the rest. Continue to test. Continue to the rest. Continue to test. Continue to the rest. Continue to test. Continue to test. Who would have thought this hook test. Who would have thought this hook test. Who would have thought this hook would have performed so well? One would have performed so well? One would have performed so well? One parenting shift that changed everything parenting shift that changed everything parenting shift that changed everything for me. It's possible to be patient for me. It's possible to be patient for me. It's possible to be patient because of this one thing. Want to make because of this one thing. Want to make because of this one thing. Want to make the world better? Start here. The the world better? Start here. The the world better? Start here. The ultimate challenge in life. Understand ultimate challenge in life. Understand ultimate challenge in life. Understand this and you will never pray the same this and you will never pray the same this and you will never pray the same again. Missing info. again. Missing info. again. Missing info. Moving on. Fourth category. questions Moving on. Fourth category. questions Moving on. Fourth category. questions about God.

about God. about God. >> Okay. Another big >> Okay. Another big >> Okay. Another big revelation for me. revelation for me. revelation for me. >> Talk about the intersection of faith and >> Talk about the intersection of faith and >> Talk about the intersection of faith and culture and how you want there to be culture and how you want there to be culture and how you want there to be overlap there. overlap there. overlap there. Common and care, two of the C's in that Common and care, two of the C's in that Common and care, two of the C's in that 3C exercise. You need something that 3C exercise. You need something that 3C exercise. You need something that people care about broadly. You need people care about broadly. You need people care about broadly. You need something that is common to the something that is common to the something that is common to the experience of people who know Jesus but experience of people who know Jesus but experience of people who know Jesus but also are outside of the faith. M also are outside of the faith. M also are outside of the faith. M >> what's really interesting is that by far >> what's really interesting is that by far >> what's really interesting is that by far one of the big categories was questions one of the big categories was questions one of the big categories was questions that were specific to God even specific that were specific to God even specific that were specific to God even specific to Christianity to Christianity to Christianity >> now I do think that's a byproduct of >> now I do think that's a byproduct of >> now I do think that's a byproduct of most of the churches that we're working most of the churches that we're working most of the churches that we're working with being in the states and all of them with being in the states and all of them with being in the states and all of them being in the west proper where the being in the west proper where the being in the west proper where the largest religion is this largest religion is this largest religion is this >> but what it suggests is that people are >> but what it suggests is that people are >> but what it suggests is that people are seeking for truth in the form of seeking for truth in the form of seeking for truth in the form of spirituality in the form of religion and spirituality in the form of religion and spirituality in the form of religion and we all have questions we all have questions we all have questions And those questions are not exclusive to And those questions are not exclusive to And those questions are not exclusive to people that attend church. In fact, people that attend church. In fact, people that attend church. In fact, those questions and presenting them in those questions and presenting them in those questions and presenting them in the form of these hooks that we're about the form of these hooks that we're about the form of these hooks that we're about to go we're about to go through are one to go we're about to go through are one to go we're about to go through are one of the ways to cross over into more of the ways to cross over into more of the ways to cross over into more quote unquote mainstream culture or quote unquote mainstream culture or quote unquote mainstream culture or secular culture and not only introduce secular culture and not only introduce secular culture and not only introduce your church to people, your church to people, your church to people, >> but do the good work of the church, >> but do the good work of the church, >> but do the good work of the church, capital C, and introduce people to the capital C, and introduce people to the capital C, and introduce people to the wisdom of scripture, how it should be wisdom of scripture, how it should be wisdom of scripture, how it should be properly understood. Mhm. What makes a properly understood. Mhm. What makes a properly understood. Mhm. What makes a marriage Christian and why it matters?

marriage Christian and why it matters? marriage Christian and why it matters? How do we know the Bible is real? Will How do we know the Bible is real? Will How do we know the Bible is real? Will God leave me if I mess up? What kind of God leave me if I mess up? What kind of God leave me if I mess up? What kind of judge is God? Why Jesus kept the company judge is God? Why Jesus kept the company judge is God? Why Jesus kept the company of sinners? of sinners? of sinners? How good do you have to be to go to How good do you have to be to go to How good do you have to be to go to heaven? The truth about Satan. I uh saw heaven? The truth about Satan. I uh saw heaven? The truth about Satan. I uh saw a previous one. It's that he's very a previous one. It's that he's very a previous one. It's that he's very powerful. powerful. powerful. Why young people don't want anything to Why young people don't want anything to Why young people don't want anything to do with the church. If the Bible was do with the church. If the Bible was do with the church. If the Bible was written by humans, how can it be the written by humans, how can it be the written by humans, how can it be the word of God? If God is all powerful, why word of God? If God is all powerful, why word of God? If God is all powerful, why does he allow pain? If Jesus saves us, does he allow pain? If Jesus saves us, does he allow pain? If Jesus saves us, what about other religions? 1 2 3 4 5 6 what about other religions? 1 2 3 4 5 6 what about other religions? 1 2 3 4 5 6 7 8 9 10 11 12 11 or 12. Real churches, 7 8 9 10 11 12 11 or 12. Real churches, 7 8 9 10 11 12 11 or 12. Real churches, a year's worth of posting for each. a year's worth of posting for each. a year's worth of posting for each. Their most popular post measured by Their most popular post measured by Their most popular post measured by impressions was answering questions impressions was answering questions impressions was answering questions people have about Jesus, God, and people have about Jesus, God, and people have about Jesus, God, and Christianity. Christianity. Christianity. We've talked about this strategy on We've talked about this strategy on We've talked about this strategy on YouTube and how it's the number two YouTube and how it's the number two YouTube and how it's the number two search engine in the world owned by the search engine in the world owned by the search engine in the world owned by the largest search engine in the world and largest search engine in the world and largest search engine in the world and how we can take our sermons and how we can take our sermons and how we can take our sermons and repurpose them in the form of these repurpose them in the form of these repurpose them in the form of these types of questions so that when people types of questions so that when people types of questions so that when people look for those things they can find look for those things they can find look for those things they can find them.

them. them. >> In this era of social media that type of >> In this era of social media that type of >> In this era of social media that type of discovery behavior and like searching discovery behavior and like searching discovery behavior and like searching behavior is happening but it's happening behavior is happening but it's happening behavior is happening but it's happening not through people typing in the not through people typing in the not through people typing in the questions. It's happening through people questions. It's happening through people questions. It's happening through people having those internal questions and having those internal questions and having those internal questions and algorithms recognizing that and matching algorithms recognizing that and matching algorithms recognizing that and matching answers to those internal questions that answers to those internal questions that answers to those internal questions that the algorithms have identified by the the algorithms have identified by the the algorithms have identified by the information they have on us. information they have on us. information they have on us. >> Fascinating stuff. I never would have >> Fascinating stuff. I never would have >> Fascinating stuff. I never would have guessed that this many highly specific guessed that this many highly specific guessed that this many highly specific >> Christian God church questions >> Christian God church questions >> Christian God church questions translated to a church's best performing translated to a church's best performing translated to a church's best performing reel. And here's what's also reel. And here's what's also reel. And here's what's also interesting. One of our editors, shouts interesting. One of our editors, shouts interesting. One of our editors, shouts to her, Alisa, created each of the to her, Alisa, created each of the to her, Alisa, created each of the following hooks. Remember, each one is following hooks. Remember, each one is following hooks. Remember, each one is for a different church. How good do you for a different church. How good do you for a different church. How good do you have to be to go to heaven? The truth have to be to go to heaven? The truth have to be to go to heaven? The truth about Satan. Why young people don't want about Satan. Why young people don't want about Satan. Why young people don't want anything to do with the church? If the anything to do with the church? If the anything to do with the church? If the Bible was written by humans, how can it Bible was written by humans, how can it Bible was written by humans, how can it be the word of God? If God is all be the word of God? If God is all be the word of God? If God is all powerful, why does he allow pain? If powerful, why does he allow pain? If powerful, why does he allow pain? If Jesus saves, what about other religions? Jesus saves, what about other religions? Jesus saves, what about other religions? What does that sound like to me? That What does that sound like to me? That What does that sound like to me? That sounds like a sermon series that you do sounds like a sermon series that you do sounds like a sermon series that you do in the summer of like, let's ask big in the summer of like, let's ask big in the summer of like, let's ask big questions, but it wasn't. This is not an questions, but it wasn't. This is not an questions, but it wasn't. This is not an internal church thing. It was the internal church thing. It was the internal church thing. It was the biggest social post for the church in an biggest social post for the church in an biggest social post for the church in an external way. Fascinating insights. And external way. Fascinating insights. And external way. Fascinating insights. And that's one of the most valuable insights that's one of the most valuable insights that's one of the most valuable insights from this episode in particular is not from this episode in particular is not from this episode in particular is not just that these are 62 or 63 good just that these are 62 or 63 good just that these are 62 or 63 good examples of of hooks that we have examples of of hooks that we have examples of of hooks that we have written or we will write the these each written or we will write the these each written or we will write the these each of these represent like you just said of these represent like you just said of these represent like you just said the the best performing social post out the the best performing social post out the the best performing social post out of the last calendar year from an of the last calendar year from an of the last calendar year from an individual church. And so that that

individual church. And so that that individual church. And so that that gives us such deep insight not only into gives us such deep insight not only into gives us such deep insight not only into like what makes a good hook, but also like what makes a good hook, but also like what makes a good hook, but also what what what people who are watching these and people who are watching these and people who are watching these and sharing these posts online, what they're sharing these posts online, what they're sharing these posts online, what they're looking for, what they're doubletapping looking for, what they're doubletapping looking for, what they're doubletapping on, what is getting their attention. Um, on, what is getting their attention. Um, on, what is getting their attention. Um, so to reverse engineer it that way, so to reverse engineer it that way, so to reverse engineer it that way, that's such valuable insight. Do you that's such valuable insight. Do you that's such valuable insight. Do you want to bring it home with the last want to bring it home with the last want to bring it home with the last category? category? category? >> Last category. >> Last category. >> Last category. >> How's and wise. >> How's and wise. >> How's and wise. >> Yeah. So we've got, I think, six here. >> Yeah. So we've got, I think, six here. >> Yeah. So we've got, I think, six here. The importance of recognizing your own The importance of recognizing your own The importance of recognizing your own faults. How you can know Jesus told the faults. How you can know Jesus told the faults. How you can know Jesus told the truth. How to win an argument every truth. How to win an argument every truth. How to win an argument every time. How to beat the comparison trap. time. How to beat the comparison trap. time. How to beat the comparison trap. Why your testimony matters. And God's Why your testimony matters. And God's Why your testimony matters. And God's design for marriage. God's design for design for marriage. God's design for design for marriage. God's design for marriage. We've got another carousel marriage. We've got another carousel marriage. We've got another carousel here. How many? Just shy 600,000 impressions. How many? Just shy 600,000 impressions. >> 600,000 impressions. >> 600,000 impressions. >> 600,000 impressions. 6,000 likes. Let's read it up. Last one 6,000 likes. Let's read it up. Last one 6,000 likes. Let's read it up. Last one for the day. God's design for marriage. for the day. God's design for marriage. for the day. God's design for marriage. God's design for marriage is simple. One God's design for marriage is simple. One God's design for marriage is simple. One man, one woman for life. That's why man, one woman for life. That's why man, one woman for life. That's why divorce is never the first option for a divorce is never the first option for a divorce is never the first option for a Christian. It's not something we should Christian. It's not something we should Christian. It's not something we should be quick to consider. Paul makes this be quick to consider. Paul makes this be quick to consider. Paul makes this clear in 1 Corinthians 7. He writes, clear in 1 Corinthians 7. He writes, clear in 1 Corinthians 7. He writes, quote, "The wife should not separate quote, "The wife should not separate quote, "The wife should not separate from her husband." And quote, "The from her husband." And quote, "The from her husband." And quote, "The husband should not divorce his wife." He husband should not divorce his wife." He husband should not divorce his wife." He was speaking to the church in Corinth.

was speaking to the church in Corinth. was speaking to the church in Corinth. Today, this truth still speaks to us Today, this truth still speaks to us Today, this truth still speaks to us whether in West Palm Beach or anywhere whether in West Palm Beach or anywhere whether in West Palm Beach or anywhere else. Christian couples are called to else. Christian couples are called to else. Christian couples are called to honor marriage. Divorce is never a good honor marriage. Divorce is never a good honor marriage. Divorce is never a good option. We aim to stay away from it. option. We aim to stay away from it. option. We aim to stay away from it. Marriage should be lifted high. It's Marriage should be lifted high. It's Marriage should be lifted high. It's meant to be beautiful, special, and meant to be beautiful, special, and meant to be beautiful, special, and strong. Marriage is a covenant, not a strong. Marriage is a covenant, not a strong. Marriage is a covenant, not a transaction. It's not about what can you transaction. It's not about what can you transaction. It's not about what can you do for me. It's about a deep lasting do for me. It's about a deep lasting do for me. It's about a deep lasting promise before God. God takes marriage promise before God. God takes marriage promise before God. God takes marriage vows seriously. Let's do the same. Let's vows seriously. Let's do the same. Let's vows seriously. Let's do the same. Let's build marriages that reflect his love build marriages that reflect his love build marriages that reflect his love and commitment. Final slide. Need prayer and commitment. Final slide. Need prayer and commitment. Final slide. Need prayer or want to speak to a pastor? Send us a or want to speak to a pastor? Send us a or want to speak to a pastor? Send us a DM. DM. DM. >> Awesome. So, love using that in a >> Awesome. So, love using that in a >> Awesome. So, love using that in a carousel. Uh precursor for greater carousel. Uh precursor for greater carousel. Uh precursor for greater connection. So 600,000 people or connection. So 600,000 people or connection. So 600,000 people or whatever it was. whatever it was. whatever it was. >> Yeah. There's a nonzero chance that that >> Yeah. There's a nonzero chance that that >> Yeah. There's a nonzero chance that that nobody took a next step through that nobody took a next step through that nobody took a next step through that post. post. post. >> Yeah. And that matters. >> Yeah. And that matters. >> Yeah. And that matters. >> Yeah. And and it hit them where they >> Yeah. And and it hit them where they >> Yeah. And and it hit them where they were at. You know what? I do believe were at. You know what? I do believe were at. You know what? I do believe that about marriage, but that about marriage, but that about marriage, but >> that doesn't mean it's like I'm in a >> that doesn't mean it's like I'm in a >> that doesn't mean it's like I'm in a good place right now. What do I do? good place right now. What do I do? good place right now. What do I do? >> Oh, there's an opportunity for me to >> Oh, there's an opportunity for me to >> Oh, there's an opportunity for me to connect to real pastoral care. And like connect to real pastoral care. And like connect to real pastoral care. And like to the question that kind of kicked off to the question that kind of kicked off to the question that kind of kicked off this episode, this episode, this episode, >> it's like why do we care about virality?

>> it's like why do we care about virality? >> it's like why do we care about virality? Mhm. Mhm. Mhm. >> Well, because if 600,000 people see this >> Well, because if 600,000 people see this >> Well, because if 600,000 people see this and resonate with it, it means that if and resonate with it, it means that if and resonate with it, it means that if it was 6,000 people, a lot more people it was 6,000 people, a lot more people it was 6,000 people, a lot more people saw it who want to believe that and want saw it who want to believe that and want saw it who want to believe that and want to claim that truth for their own to claim that truth for their own to claim that truth for their own marriage, but have their doubts or maybe marriage, but have their doubts or maybe marriage, but have their doubts or maybe their partners on not on board or maybe their partners on not on board or maybe their partners on not on board or maybe they're going through a very difficult they're going through a very difficult they're going through a very difficult season and they want to get there, but season and they want to get there, but season and they want to get there, but they know they're not the ideal yet. And they know they're not the ideal yet. And they know they're not the ideal yet. And then there's a route for them to get then there's a route for them to get then there's a route for them to get pastoral care which then puts them on pastoral care which then puts them on pastoral care which then puts them on the path toward restoration, the path toward restoration, the path toward restoration, improvement, whatever it is to get to improvement, whatever it is to get to improvement, whatever it is to get to where they want to be and live the life where they want to be and live the life where they want to be and live the life and have the marriage that God wants for and have the marriage that God wants for and have the marriage that God wants for them. them. them. >> Yeah, >> Yeah, >> Yeah, >> that's good. >> that's good. >> that's good. >> Yes. >> Yes. >> Yes. >> If the Bible is the most printed book of >> If the Bible is the most printed book of >> If the Bible is the most printed book of all time, is that a good thing or a bad all time, is that a good thing or a bad all time, is that a good thing or a bad thing, pastor? thing, pastor? thing, pastor? >> I think it's a good thing. >> I think it's a good thing. >> I think it's a good thing. >> It's a good thing. >> It's a good thing. >> It's a good thing. >> The house and wise category is really >> The house and wise category is really >> The house and wise category is really just the same as the missing info just the same as the missing info just the same as the missing info category. It just represents, I think, a category. It just represents, I think, a category. It just represents, I think, a different tolerance for like different tolerance for like different tolerance for like copyrighting flare copyrighting flare copyrighting flare >> because these are very like just matter >> because these are very like just matter >> because these are very like just matter of fact, God's design for marriage. You of fact, God's design for marriage. You of fact, God's design for marriage. You could like rephrase that as could like rephrase that as could like rephrase that as >> the one thing most marriages are >> the one thing most marriages are >> the one thing most marriages are missing. missing. missing. >> And then you get into that. Now, one >> And then you get into that. Now, one >> And then you get into that. Now, one church might hear that second hook and church might hear that second hook and church might hear that second hook and be like, "Oo, compelling." Another be like, "Oo, compelling." Another be like, "Oo, compelling." Another church might hear it and go like, I I church might hear it and go like, I I church might hear it and go like, I I kind of like the more matterof fact kind of like the more matterof fact kind of like the more matterof fact thing. And you know what? The matterof thing. And you know what? The matterof thing. And you know what? The matterof fact thing might perform worse. In this fact thing might perform worse. In this fact thing might perform worse. In this case, 600,000 impressions. Yeah. And so case, 600,000 impressions. Yeah. And so case, 600,000 impressions. Yeah. And so sometimes that lack of copyrighting sometimes that lack of copyrighting sometimes that lack of copyrighting flare being matter of fact is a way to flare being matter of fact is a way to flare being matter of fact is a way to like subvert the expectation inversion like subvert the expectation inversion like subvert the expectation inversion that you're going to do something little that you're going to do something little that you're going to do something little sensational and say, "Oh wow, this sensational and say, "Oh wow, this sensational and say, "Oh wow, this wasn't s sensational at all. It's so wasn't s sensational at all. It's so wasn't s sensational at all. It's so matter of fact, it must be trustworthy."

matter of fact, it must be trustworthy." matter of fact, it must be trustworthy." Yeah. Yeah. Yeah. >> So I like that there's a a wide variety >> So I like that there's a a wide variety >> So I like that there's a a wide variety of successful hooks here of successful hooks here of successful hooks here >> cuz I think what it suggests is you >> cuz I think what it suggests is you >> cuz I think what it suggests is you don't have to represent your church, the don't have to represent your church, the don't have to represent your church, the sermon or God in a way that doesn't feel sermon or God in a way that doesn't feel sermon or God in a way that doesn't feel genuine to you. you can find it in a way genuine to you. you can find it in a way genuine to you. you can find it in a way that is compelling, that will hit that that is compelling, that will hit that that is compelling, that will hit that wide distribution, broad reach, but is wide distribution, broad reach, but is wide distribution, broad reach, but is still genuine to you. And that's kind of still genuine to you. And that's kind of still genuine to you. And that's kind of the sweet spot for all these things. the sweet spot for all these things. the sweet spot for all these things. >> Yeah. >> Yeah. >> Yeah. >> If you want to offload any of your >> If you want to offload any of your >> If you want to offload any of your social media work, we would love to social media work, we would love to social media work, we would love to assist with that. socialerms.com. Every assist with that. socialerms.com. Every assist with that. socialerms.com. Every single one of these hooks is from a real single one of these hooks is from a real single one of these hooks is from a real church that we work with one-on-one. church that we work with one-on-one. church that we work with one-on-one. They have an editor that works with They have an editor that works with They have an editor that works with their church exclusively. Every week we their church exclusively. Every week we their church exclusively. Every week we start watch through the church's sermon start watch through the church's sermon start watch through the church's sermon in its entirety. We then repurpose that in its entirety. We then repurpose that in its entirety. We then repurpose that sermon into social media content. And I sermon into social media content. And I sermon into social media content. And I think when you see the outcomes of think when you see the outcomes of think when you see the outcomes of these, these, these, >> that comes from our understanding of a >> that comes from our understanding of a >> that comes from our understanding of a church on a deep level, right? church on a deep level, right? church on a deep level, right? >> Because it's one person watching through >> Because it's one person watching through >> Because it's one person watching through the sermon every single week. At the the sermon every single week. At the the sermon every single week. At the same time, we don't attend that church. same time, we don't attend that church. same time, we don't attend that church. We're kind of the proxy for the social We're kind of the proxy for the social We're kind of the proxy for the social media audience. We're not so close to media audience. We're not so close to media audience. We're not so close to the creative work that we don't know the creative work that we don't know the creative work that we don't know what it's like to experience that church what it's like to experience that church what it's like to experience that church for the first time. And that unique for the first time. And that unique for the first time. And that unique perspective, I think, does pay perspective, I think, does pay perspective, I think, does pay dividends. for the month of August only.

dividends. for the month of August only. dividends. for the month of August only. What are we halfway through the month of What are we halfway through the month of What are we halfway through the month of August? Two-thirds of the month of August? Two-thirds of the month of August? Two-thirds of the month of August. August. August. >> Crazy. >> Crazy. >> Crazy. >> You can get three months free on any >> You can get three months free on any >> You can get three months free on any annual plan. social sermons.com. annual plan. social sermons.com. annual plan. social sermons.com. >> Maybe you get to work with Alisa. >> Maybe you get to work with Alisa. >> Maybe you get to work with Alisa. >> Maybe you will. I I'm going to tell >> Maybe you will. I I'm going to tell >> Maybe you will. I I'm going to tell everyone else to just do what Alisa is everyone else to just do what Alisa is everyone else to just do what Alisa is doing because doing because doing because clearly that's working. And you know, clearly that's working. And you know, clearly that's working. And you know, that is the great thing about having all that is the great thing about having all that is the great thing about having all these different editors because they these different editors because they these different editors because they also have their own like perspective on also have their own like perspective on also have their own like perspective on the world. Yes. And how that intersects the world. Yes. And how that intersects the world. Yes. And how that intersects with each individual sermon. Very with each individual sermon. Very with each individual sermon. Very special, very unique. um social uh you special, very unique. um social uh you special, very unique. um social uh you can see there's a banner at the top of can see there's a banner at the top of can see there's a banner at the top of the site. It says enter the code three the site. It says enter the code three the site. It says enter the code three free at checkout. Number three f re e. free at checkout. Number three f re e. free at checkout. Number three f re e. Enter that at checkout. It'll unlock the Enter that at checkout. It'll unlock the Enter that at checkout. It'll unlock the third month free. Annual plans come with third month free. Annual plans come with third month free. Annual plans come with two months free. This special promo two months free. This special promo two months free. This special promo gives you a third month free as well. If gives you a third month free as well. If gives you a third month free as well. If you want, you can book a call on the you want, you can book a call on the you want, you can book a call on the site too. That call will be with me. We site too. That call will be with me. We site too. That call will be with me. We can talk about your church, your needs, can talk about your church, your needs, can talk about your church, your needs, and how uh we might be able to fit and how uh we might be able to fit and how uh we might be able to fit together on that front. Otherwise, together on that front. Otherwise, together on that front. Otherwise, thanks as always for your time, thanks as always for your time, thanks as always for your time, attention, and trust. We will talk to attention, and trust. We will talk to attention, and trust. We will talk to you next week. I was on a call with a you next week. I was on a call with a you next week. I was on a call with a pastor yesterday and he was asking about pastor yesterday and he was asking about pastor yesterday and he was asking about evaluation of social sermons and I was evaluation of social sermons and I was evaluation of social sermons and I was showing all the good that we had done showing all the good that we had done showing all the good that we had done and he was like cool like he's like yeah and he was like cool like he's like yeah and he was like cool like he's like yeah I like to start my day with 90 minutes I like to start my day with 90 minutes I like to start my day with 90 minutes and um I'll pray and I'll read and I was and um I'll pray and I'll read and I was and um I'll pray and I'll read and I was like ah that sounds delightful.

like ah that sounds delightful. like ah that sounds delightful. >> Mhm. >> Mhm. >> Mhm. >> And I was like I'll doom scroll >> And I was like I'll doom scroll >> And I was like I'll doom scroll and and chug some coffee cuz I have work and and chug some coffee cuz I have work and and chug some coffee cuz I have work to do before these wiener kids wake up. to do before these wiener kids wake up. to do before these wiener kids wake up. >> Mhm. >> Mhm. >> Mhm. >> Psych. They're up.