The Mystery Woman Behind Our Favorite Church Designs

what if I told you that there was one what if I told you that there was one person behind many of the most person behind many of the most person behind many of the most influential Church brands in the world influential Church brands in the world influential Church brands in the world today we're talking contributions to VU today we're talking contributions to VU today we're talking contributions to VU Church Maverick City Music Tim Ross tea Church Maverick City Music Tim Ross tea Church Maverick City Music Tim Ross tea Tasha cobs Leonard and she's even worked Tasha cobs Leonard and she's even worked Tasha cobs Leonard and she's even worked with Kanye her name is Caitlyn huin with Kanye her name is Caitlyn huin with Kanye her name is Caitlyn huin she's here with us today we're going to she's here with us today we're going to she's here with us today we're going to ask her every big question you've ever ask her every big question you've ever ask her every big question you've ever had about church branding typography had about church branding typography had about church branding typography colors and everything in between so colors and everything in between so colors and everything in between so let's dive let's dive let's dive in well hey there and welcome to the pro in well hey there and welcome to the pro in well hey there and welcome to the pro Church to show we're here to help you in Church to show we're here to help you in Church to show we're here to help you in your church navigate the biggest your church navigate the biggest your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady sheerer your host I'm joined as Brady sheerer your host I'm joined as Brady sheerer your host I'm joined as always by my co-host it's Alexander always by my co-host it's Alexander always by my co-host it's Alexander Mills hello hello and today we are also Mills hello hello and today we are also Mills hello hello and today we are also joined by Caitlyn huband a church joined by Caitlyn huband a church joined by Caitlyn huband a church branding Savant that's the word that I'm branding Savant that's the word that I'm branding Savant that's the word that I'm going with uh the woman who has going with uh the woman who has going with uh the woman who has contributed to many of what I would say contributed to many of what I would say contributed to many of what I would say are the most beloved Church Brands uh are the most beloved Church Brands uh are the most beloved Church Brands uh today Caitlyn welcome to the show thank today Caitlyn welcome to the show thank today Caitlyn welcome to the show thank you so much for having me this is you so much for having me this is you so much for having me this is awesome thrilled to be here thanks to awesome thrilled to be here thanks to awesome thrilled to be here thanks to our mutual friend Ron Starling for our mutual friend Ron Starling for our mutual friend Ron Starling for connecting us and and I really want to connecting us and and I really want to connecting us and and I really want to start by talking about uh your work at start by talking about uh your work at start by talking about uh your work at Vu Church in 2021 this is Miami Florida Vu Church in 2021 this is Miami Florida Vu Church in 2021 this is Miami Florida Pastor Rich Wilkerson Jr uh first like Pastor Rich Wilkerson Jr uh first like Pastor Rich Wilkerson Jr uh first like how did you get connected with Vu uh to how did you get connected with Vu uh to how did you get connected with Vu uh to begin with yeah so that was completely a begin with yeah so that was completely a begin with yeah so that was completely a God thing I really can't take credit for God thing I really can't take credit for God thing I really can't take credit for it um I felt God telling me and leading it um I felt God telling me and leading it um I felt God telling me and leading me to move down to Miami Florida in the me to move down to Miami Florida in the me to move down to Miami Florida in the middle of the pandemic didn't make any middle of the pandemic didn't make any middle of the pandemic didn't make any sense at all um got down there in 2020 sense at all um got down there in 2020 sense at all um got down there in 2020 and within eight months I had made and within eight months I had made and within eight months I had made really good friends with the creative really good friends with the creative really good friends with the creative team down there there was just a lot of team down there there was just a lot of team down there there was just a lot of mutual respect mutual respect mutual respect I loved their work they loved mine and

I loved their work they loved mine and I loved their work they loved mine and within eight months um Pastor Rich within eight months um Pastor Rich within eight months um Pastor Rich approached me and said hey would you approached me and said hey would you approached me and said hey would you ever consider working for a church I ever consider working for a church I ever consider working for a church I know that you kind of do the freelance know that you kind of do the freelance know that you kind of do the freelance thing and you do things on the sign on a thing and you do things on the sign on a thing and you do things on the sign on a contract basis but would you ever work contract basis but would you ever work contract basis but would you ever work for a church and I was like if the Lord for a church and I was like if the Lord for a church and I was like if the Lord tells me to absolutely so that's really tells me to absolutely so that's really tells me to absolutely so that's really where it started and I worked there for where it started and I worked there for where it started and I worked there for about a year and worked on a lot of about a year and worked on a lot of about a year and worked on a lot of amazing projects and it was such a fun amazing projects and it was such a fun amazing projects and it was such a fun uh year it was such a blast a few of uh year it was such a blast a few of uh year it was such a blast a few of those projects include Vu summer vibes those projects include Vu summer vibes those projects include Vu summer vibes uh several items for Vu worship Vu basil uh several items for Vu worship Vu basil uh several items for Vu worship Vu basil you were part of several of those you were part of several of those you were part of several of those creative projects and I know that like creative projects and I know that like creative projects and I know that like the word creative director means uh many the word creative director means uh many the word creative director means uh many different different different things what to someone that has no things what to someone that has no things what to someone that has no experience or something like that aka me experience or something like that aka me experience or something like that aka me what does it mean to creative direct what does it mean to creative direct what does it mean to creative direct projects of that size yeah well you projects of that size yeah well you projects of that size yeah well you absolutely have to be able to cast absolutely have to be able to cast absolutely have to be able to cast Vision to a lot of people and a lot of Vision to a lot of people and a lot of Vision to a lot of people and a lot of things and you need to be able to things and you need to be able to things and you need to be able to foresight things you need to be able to foresight things you need to be able to foresight things you need to be able to understand your client or your Church's understand your client or your Church's understand your client or your Church's vision for it you know what's the vision for it you know what's the vision for it you know what's the aesthetic what's the vibe what do you aesthetic what's the vibe what do you aesthetic what's the vibe what do you want it to feel like what do you want want it to feel like what do you want want it to feel like what do you want people to walk away with um and so you people to walk away with um and so you people to walk away with um and so you really have to be able to to see that really have to be able to to see that really have to be able to to see that and then you also have to be able to and then you also have to be able to and then you also have to be able to lead a creative team and help bring them lead a creative team and help bring them lead a creative team and help bring them alongside your vision so that they can alongside your vision so that they can alongside your vision so that they can help execute it um because it's one help execute it um because it's one help execute it um because it's one thing to creative direct um a look and a thing to creative direct um a look and a thing to creative direct um a look and a feel it's a whole another thing to have feel it's a whole another thing to have feel it's a whole another thing to have 25 people taking it and running with it 25 people taking it and running with it 25 people taking it and running with it in other different areas whether that's in other different areas whether that's in other different areas whether that's the social media team that's that's the the social media team that's that's the the social media team that's that's the web team that's the production team web team that's the production team web team that's the production team that's photo and video teams you really

that's photo and video teams you really that's photo and video teams you really have to be able to communicate that and have to be able to communicate that and have to be able to communicate that and Empower them to keep pushing that Vision Empower them to keep pushing that Vision Empower them to keep pushing that Vision forward okay so how did you get to the forward okay so how did you get to the forward okay so how did you get to the point where this almost sounds like an point where this almost sounds like an point where this almost sounds like an air traffic controller you know we were air traffic controller you know we were air traffic controller you know we were just on our corporate retreat so maybe just on our corporate retreat so maybe just on our corporate retreat so maybe air travel with many children is is at air travel with many children is is at air travel with many children is is at the Forefront of my mind but you know the Forefront of my mind but you know the Forefront of my mind but you know you think about uh an airline and you you think about uh an airline and you you think about uh an airline and you got the pilots but you got the flight got the pilots but you got the flight got the pilots but you got the flight attendants you got people loading the attendants you got people loading the attendants you got people loading the baggage you got to make sure that Canada baggage you got to make sure that Canada baggage you got to make sure that Canada maybe the wings need de icing before you maybe the wings need de icing before you maybe the wings need de icing before you can take off now you being in Minnesota can take off now you being in Minnesota can take off now you being in Minnesota surely you can relate and then you got surely you can relate and then you got surely you can relate and then you got Air Traffic Control right and they're Air Traffic Control right and they're Air Traffic Control right and they're making sure there's a lot of planes making sure there's a lot of planes making sure there's a lot of planes coming and going that everyone is safe coming and going that everyone is safe coming and going that everyone is safe and on time as much as we can be did you and on time as much as we can be did you and on time as much as we can be did you first gain experience in all of like the first gain experience in all of like the first gain experience in all of like the minutia the stuff on the ground like oh minutia the stuff on the ground like oh minutia the stuff on the ground like oh yeah I know all about colors and fonts yeah I know all about colors and fonts yeah I know all about colors and fonts and logo design and Photoshop and and logo design and Photoshop and and logo design and Photoshop and illustrator and photography and then illustrator and photography and then illustrator and photography and then eventually you graduate to where you can eventually you graduate to where you can eventually you graduate to where you can direct people or are you like kind of direct people or are you like kind of direct people or are you like kind of just going straight to Direction that's just going straight to Direction that's just going straight to Direction that's a really good question and great analogy a really good question and great analogy a really good question and great analogy with the air traffic control absolutely with the air traffic control absolutely with the air traffic control absolutely um I was in the creative field for about um I was in the creative field for about um I was in the creative field for about 10 years and I I really just gained 10 years and I I really just gained 10 years and I I really just gained confidence in my own personal craft it's confidence in my own personal craft it's confidence in my own personal craft it's really hard to explain or ask someone to really hard to explain or ask someone to really hard to explain or ask someone to do things and have an expectation if you do things and have an expectation if you do things and have an expectation if you don't first understand the weight of don't first understand the weight of don't first understand the weight of what you're asking um so you really need what you're asking um so you really need what you're asking um so you really need to at least to some degree know the to at least to some degree know the to at least to some degree know the nuances of the creative process and even nuances of the creative process and even nuances of the creative process and even though I may not you know know how to though I may not you know know how to though I may not you know know how to develop a website or I may not you know develop a website or I may not you know develop a website or I may not you know do personally videography I at least do personally videography I at least do personally videography I at least know enough about it to know what I'm

know enough about it to know what I'm know enough about it to know what I'm asking of of the team um and you really asking of of the team um and you really asking of of the team um and you really have to get to know your team as well have to get to know your team as well have to get to know your team as well you have to know what their strengths you have to know what their strengths you have to know what their strengths are what their giftings are what you're are what their giftings are what you're are what their giftings are what you're asking of them there's a lot of asking of them there's a lot of asking of them there's a lot of relationship Equity that goes into that relationship Equity that goes into that relationship Equity that goes into that as well of mutual understanding and as well of mutual understanding and as well of mutual understanding and great collaboration you have to create great collaboration you have to create great collaboration you have to create an environment where creatives can an environment where creatives can an environment where creatives can create um there's a lot of environments create um there's a lot of environments create um there's a lot of environments where creatives feel squashed um they where creatives feel squashed um they where creatives feel squashed um they feel like intimidated um they can't be feel like intimidated um they can't be feel like intimidated um they can't be intimidated by as a leader even if they intimidated by as a leader even if they intimidated by as a leader even if they look up to you um but it's kind of like look up to you um but it's kind of like look up to you um but it's kind of like mentoring like when you're at a place um mentoring like when you're at a place um mentoring like when you're at a place um of of wisdom that's maybe a little bit of of wisdom that's maybe a little bit of of wisdom that's maybe a little bit further along you're able to then you further along you're able to then you further along you're able to then you know input that that wisdom into your know input that that wisdom into your know input that that wisdom into your team and so you know if people look up team and so you know if people look up team and so you know if people look up to you it's really important to you know to you it's really important to you know to you it's really important to you know come alongside them on their creative come alongside them on their creative come alongside them on their creative process and their creative journey and I process and their creative journey and I process and their creative journey and I think just having gone through that for think just having gone through that for think just having gone through that for 10 years I knew what it was like and 10 years I knew what it was like and 10 years I knew what it was like and these people are so talented too I'm not these people are so talented too I'm not these people are so talented too I'm not saying I'm you know farther along as saying I'm you know farther along as saying I'm you know farther along as them than in the creative space but them than in the creative space but them than in the creative space but after 10 years of just working in that after 10 years of just working in that after 10 years of just working in that space you realize you know how to come space you realize you know how to come space you realize you know how to come alongside a creative you know if they're alongside a creative you know if they're alongside a creative you know if they're not gifted in something don't force them not gifted in something don't force them not gifted in something don't force them to do something really get them in their to do something really get them in their to do something really get them in their sweet spot and if you can get your sweet spot and if you can get your sweet spot and if you can get your creatives in your sweet spot like your creatives in your sweet spot like your creatives in your sweet spot like your team will soar and so I think it's just team will soar and so I think it's just team will soar and so I think it's just an art of of knowing how to navigate an art of of knowing how to navigate an art of of knowing how to navigate that and collaborate well with your that and collaborate well with your that and collaborate well with your people it's the Perfect Analogy bra to people it's the Perfect Analogy bra to people it's the Perfect Analogy bra to bring up air traffic control because we bring up air traffic control because we bring up air traffic control because we were we were like mid-flight last week were we were like mid-flight last week were we were like mid-flight last week from pun to Canon my Rebecca my wife she from pun to Canon my Rebecca my wife she from pun to Canon my Rebecca my wife she looked over at me she's like isn't it

looked over at me she's like isn't it looked over at me she's like isn't it just a miracle that like we don't crash just a miracle that like we don't crash just a miracle that like we don't crash into other planes and my response is into other planes and my response is into other planes and my response is like yeah air traffic control like like yeah air traffic control like like yeah air traffic control like computers do a lot of things but air computers do a lot of things but air computers do a lot of things but air traffic control is like it's a personal traffic control is like it's a personal traffic control is like it's a personal job and it's an important job and so job and it's an important job and so job and it's an important job and so Caitlyn I I'd like for you for a moment Caitlyn I I'd like for you for a moment Caitlyn I I'd like for you for a moment to talk a little bit about like if air to talk a little bit about like if air to talk a little bit about like if air traffic control is one of the most traffic control is one of the most traffic control is one of the most important roles in the sky and keeping important roles in the sky and keeping important roles in the sky and keeping everybody safe like you're directing everybody safe like you're directing everybody safe like you're directing creative projects creativity in the creative projects creativity in the creative projects creativity in the church can you talk to us a little bit church can you talk to us a little bit church can you talk to us a little bit more about what you think the role that more about what you think the role that more about what you think the role that creativity plays in the church I I got a creativity plays in the church I I got a creativity plays in the church I I got a little bit of insight from your your um little bit of insight from your your um little bit of insight from your your um your agency's website you have this big your agency's website you have this big your agency's website you have this big headline that says uh enliven culture headline that says uh enliven culture headline that says uh enliven culture and expand creativity so I'm I'm and expand creativity so I'm I'm and expand creativity so I'm I'm thinking that that your vision for thinking that that your vision for thinking that that your vision for creativity in the church is not just to creativity in the church is not just to creativity in the church is not just to be creative unto itself but there's more be creative unto itself but there's more be creative unto itself but there's more of a broader spectrum of what you think of a broader spectrum of what you think of a broader spectrum of what you think creativity the role creativity plays in creativity the role creativity plays in creativity the role creativity plays in church can you talk to us about that for church can you talk to us about that for church can you talk to us about that for a moment if air tra air traffic control a moment if air tra air traffic control a moment if air tra air traffic control is keeping the the skies safe and clear is keeping the the skies safe and clear is keeping the the skies safe and clear what role does creativity play in the what role does creativity play in the what role does creativity play in the church yeah absolutely um I really church yeah absolutely um I really church yeah absolutely um I really believe that it's my life's mission to believe that it's my life's mission to believe that it's my life's mission to activate creativity in the church both activate creativity in the church both activate creativity in the church both in the church and in people you know the in the church and in people you know the in the church and in people you know the church we all kind of know it that the church we all kind of know it that the church we all kind of know it that the church is about 10 years behind church is about 10 years behind church is about 10 years behind creatively um and really I just truly creatively um and really I just truly creatively um and really I just truly believe that the church should be the believe that the church should be the believe that the church should be the ones influencing culture and culture ones influencing culture and culture ones influencing culture and culture shouldn't be influencing the church it shouldn't be influencing the church it shouldn't be influencing the church it should really be the other way around we should really be the other way around we should really be the other way around we are con connected to the most creative are con connected to the most creative are con connected to the most creative being in the entire universe we should being in the entire universe we should being in the entire universe we should be the most creative beings out there be the most creative beings out there be the most creative beings out there because we have the direct connection to because we have the direct connection to because we have the direct connection to the source and so really that tagline of

the source and so really that tagline of the source and so really that tagline of En liven culture and activate creativity En liven culture and activate creativity En liven culture and activate creativity is just that I want to be able to awaken is just that I want to be able to awaken is just that I want to be able to awaken people's minds to what possibilities are people's minds to what possibilities are people's minds to what possibilities are out there you know that's Innovation out there you know that's Innovation out there you know that's Innovation that's through creative ideas that's that's through creative ideas that's that's through creative ideas that's through creative thinking that's through through creative thinking that's through through creative thinking that's through new ways of doing things looking at new ways of doing things looking at new ways of doing things looking at things in a different way and I just I things in a different way and I just I things in a different way and I just I really do think it comes down to the really do think it comes down to the really do think it comes down to the leadership and I'm so thankful to have leadership and I'm so thankful to have leadership and I'm so thankful to have worked under Pastor Rich and DC because worked under Pastor Rich and DC because worked under Pastor Rich and DC because they let creatives soar and they approve they let creatives soar and they approve they let creatives soar and they approve things that other church leaders and things that other church leaders and things that other church leaders and church pastors wouldn't understand or church pastors wouldn't understand or church pastors wouldn't understand or wouldn't approve and so the fact that he wouldn't approve and so the fact that he wouldn't approve and so the fact that he gave us so um so much freedom in our gave us so um so much freedom in our gave us so um so much freedom in our creativity really allowed us to be able creativity really allowed us to be able creativity really allowed us to be able to do some really impactful things um to do some really impactful things um to do some really impactful things um even being a part of Basil you know in even being a part of Basil you know in even being a part of Basil you know in being a part of the fashion industry in being a part of the fashion industry in being a part of the fashion industry in Miami and being to work being able to Miami and being to work being able to Miami and being to work being able to work with Virgil Blau Who was the work with Virgil Blau Who was the work with Virgil Blau Who was the creative director of Louis Vuitton at creative director of Louis Vuitton at creative director of Louis Vuitton at the time like what other church is being the time like what other church is being the time like what other church is being able to merge faith and culture and able to merge faith and culture and able to merge faith and culture and creativity and fashion like what other creativity and fashion like what other creativity and fashion like what other leader has has been able to enable that leader has has been able to enable that leader has has been able to enable that so I really believe our jobs as so I really believe our jobs as so I really believe our jobs as creatives is to awaken a culture um and creatives is to awaken a culture um and creatives is to awaken a culture um and move them to through compassion and move them to through compassion and move them to through compassion and through whatever creativity you're through whatever creativity you're through whatever creativity you're creating and compel them to carry creating and compel them to carry creating and compel them to carry forward the mission that you're wanting forward the mission that you're wanting forward the mission that you're wanting you know if you're a brand or or if you know if you're a brand or or if you know if you're a brand or or if you're a church you know it still you're a church you know it still you're a church you know it still carries the same way if you're working carries the same way if you're working carries the same way if you're working with Brands you know they have a mission with Brands you know they have a mission with Brands you know they have a mission they want to change lives in the baby they want to change lives in the baby they want to change lives in the baby industry they want to change lives in

industry they want to change lives in industry they want to change lives in music they want to change lives in and music they want to change lives in and music they want to change lives in and there's usually a genuine beautiful there's usually a genuine beautiful there's usually a genuine beautiful heart behind what they're creating and heart behind what they're creating and heart behind what they're creating and so my job as a creative is to look at my so my job as a creative is to look at my so my job as a creative is to look at my clients whether that's a brand or that's clients whether that's a brand or that's clients whether that's a brand or that's a church and say what's your goal here a church and say what's your goal here a church and say what's your goal here what's your mission and how can we as what's your mission and how can we as what's your mission and how can we as creative support that and push that creative support that and push that creative support that and push that forward so again when people interact forward so again when people interact forward so again when people interact with your brand when they interact with with your brand when they interact with with your brand when they interact with your church through social media through your church through social media through your church through social media through a website you're compelling them they're a website you're compelling them they're a website you're compelling them they're sending a message there's a call to sending a message there's a call to sending a message there's a call to action there's something you want them action there's something you want them action there's something you want them to do and so branding helps push that to do and so branding helps push that to do and so branding helps push that mission forward as as pastors are mission forward as as pastors are mission forward as as pastors are communicating and on stage your brand is communicating and on stage your brand is communicating and on stage your brand is communicating it for you before they've communicating it for you before they've communicating it for you before they've even walked into the doors of your even walked into the doors of your even walked into the doors of your church so what message are you sending church so what message are you sending church so what message are you sending are you sending to them hey where people are you sending to them hey where people are you sending to them hey where people just like you you know we're we're just like you you know we're we're just like you you know we're we're broken we're messed up you can come as broken we're messed up you can come as broken we're messed up you can come as you are you know you don't have to be you are you know you don't have to be you are you know you don't have to be intim liated to walk into a religious intim liated to walk into a religious intim liated to walk into a religious space we not know it all you know what space we not know it all you know what space we not know it all you know what is the message you know we're fun you is the message you know we're fun you is the message you know we're fun you can find Community here like there's can find Community here like there's can find Community here like there's always a message with whatever you're always a message with whatever you're always a message with whatever you're putting out there and so we have to be putting out there and so we have to be putting out there and so we have to be really fine-tuned to what is that really fine-tuned to what is that really fine-tuned to what is that message we're are communicating and does message we're are communicating and does message we're are communicating and does that align with my client's Vision you that align with my client's Vision you that align with my client's Vision you mentioned not being an expert in maybe mentioned not being an expert in maybe mentioned not being an expert in maybe web design Dev videography you also said web design Dev videography you also said web design Dev videography you also said pre- creative Direction era for Caitlyn pre- creative Direction era for Caitlyn pre- creative Direction era for Caitlyn there was 10 years of working creatively there was 10 years of working creatively there was 10 years of working creatively I'd like to know like what were your I'd like to know like what were your I'd like to know like what were your areas of expertise uh that you kind of areas of expertise uh that you kind of areas of expertise uh that you kind of got before jumping into kind of the air got before jumping into kind of the air got before jumping into kind of the air traffic control role yeah for sure so I

traffic control role yeah for sure so I traffic control role yeah for sure so I went to school for graphic design um got went to school for graphic design um got went to school for graphic design um got a a four-year degree with that and that a a four-year degree with that and that a a four-year degree with that and that was amazing and I I was so lucky that was amazing and I I was so lucky that was amazing and I I was so lucky that right out of college I got a job at a right out of college I got a job at a right out of college I got a job at a full service agency um here in full service agency um here in full service agency um here in Minneapolis and the amazing part about Minneapolis and the amazing part about Minneapolis and the amazing part about that is even though I was technically that is even though I was technically that is even though I was technically drafted into the digital department drafted into the digital department drafted into the digital department where we worked with social media we where we worked with social media we where we worked with social media we worked with um digital ads we worked in worked with um digital ads we worked in worked with um digital ads we worked in web um it was a full service agency so I web um it was a full service agency so I web um it was a full service agency so I got to see how we did things in print I got to see how we did things in print I got to see how we did things in print I got to see how we do branding I got to got to see how we do branding I got to got to see how we do branding I got to see how we did commercials I got to see see how we did commercials I got to see see how we did commercials I got to see how we did copywriting I got to see how how we did copywriting I got to see how how we did copywriting I got to see how we did events and activations so like we did events and activations so like we did events and activations so like the full spectrum of things I think that the full spectrum of things I think that the full spectrum of things I think that was pivotal in my junior career to be was pivotal in my junior career to be was pivotal in my junior career to be able to see like wow this impacts and able to see like wow this impacts and able to see like wow this impacts and affects so many more things than just affects so many more things than just affects so many more things than just like my little role like my little role like my little role and I I kind of hate when clients come and I I kind of hate when clients come and I I kind of hate when clients come to me and they ask me to do this one to me and they ask me to do this one to me and they ask me to do this one small thing cuz I'm like there's a whole small thing cuz I'm like there's a whole small thing cuz I'm like there's a whole picture at play and you might think that picture at play and you might think that picture at play and you might think that you want just this one thing but maybe you want just this one thing but maybe you want just this one thing but maybe like let's look at the whole big picture like let's look at the whole big picture like let's look at the whole big picture and and are you sending a cohesive and and are you sending a cohesive and and are you sending a cohesive message throughout the entire thing so I message throughout the entire thing so I message throughout the entire thing so I think that's why I kind of got think that's why I kind of got think that's why I kind of got passionate about like making sure um the passionate about like making sure um the passionate about like making sure um the dots are connecting between departments dots are connecting between departments dots are connecting between departments because the bigger you get the more you because the bigger you get the more you because the bigger you get the more you know Islands there are and division know Islands there are and division know Islands there are and division there is between different department there is between different department there is between different department department so I think it's super department so I think it's super department so I think it's super important to have that person that's important to have that person that's important to have that person that's like hey are you guys talking to each like hey are you guys talking to each like hey are you guys talking to each other and making sure that it's all other and making sure that it's all other and making sure that it's all staying consistent and you mentioned staying consistent and you mentioned staying consistent and you mentioned when you were at Vu you are the creative

when you were at Vu you are the creative when you were at Vu you are the creative director so there's like that tier um director so there's like that tier um director so there's like that tier um you're working in that capacity so then you're working in that capacity so then you're working in that capacity so then there are going to be creatives there are going to be creatives there are going to be creatives underneath you that are working on underneath you that are working on underneath you that are working on specific tasks in the overall project specific tasks in the overall project specific tasks in the overall project but then above you is Pastor Rich the but then above you is Pastor Rich the but then above you is Pastor Rich the senior leadership team and they're kind senior leadership team and they're kind senior leadership team and they're kind of casting vision is that an accurate of casting vision is that an accurate of casting vision is that an accurate like depiction like almost like three like depiction like almost like three like depiction like almost like three tiers three levels to get something of tiers three levels to get something of tiers three levels to get something of that scale done yeah potentially it can that scale done yeah potentially it can that scale done yeah potentially it can be cuz you you always have the client be cuz you you always have the client be cuz you you always have the client you always have the business owner you you always have the business owner you you always have the business owner you always have the main lead Pastor always have the main lead Pastor always have the main lead Pastor executive Pastor they're the people in executive Pastor they're the people in executive Pastor they're the people in the boardrooms calling the shots making the boardrooms calling the shots making the boardrooms calling the shots making decisions and really as designers we decisions and really as designers we decisions and really as designers we need to be chameleons it's not our need to be chameleons it's not our need to be chameleons it's not our vision and we might find oursel in the vision and we might find oursel in the vision and we might find oursel in the Target demographic of that vision and we Target demographic of that vision and we Target demographic of that vision and we might connect with it and I think that's might connect with it and I think that's might connect with it and I think that's a really fortunate thing that Christ a really fortunate thing that Christ a really fortunate thing that Christ Christian creatives have when they work Christian creatives have when they work Christian creatives have when they work at a church is you're on board with the at a church is you're on board with the at a church is you're on board with the vision like you are a member of the vision like you are a member of the vision like you are a member of the congregation so you are the Target congregation so you are the Target congregation so you are the Target demographic but at the end of the day demographic but at the end of the day demographic but at the end of the day it's not about what you want and what I it's not about what you want and what I it's not about what you want and what I like to create yes I have a style yes I like to create yes I have a style yes I like to create yes I have a style yes I have an aesthetic yes I have things that have an aesthetic yes I have things that have an aesthetic yes I have things that I like but is this right for that church I like but is this right for that church I like but is this right for that church and I work with churches so many times and I work with churches so many times and I work with churches so many times that um they want to be you know like a that um they want to be you know like a that um they want to be you know like a Vu Church in Miami or they want to be Vu Church in Miami or they want to be Vu Church in Miami or they want to be like an elevation or fill in the blank like an elevation or fill in the blank like an elevation or fill in the blank but they are in Small Town Tennessee and but they are in Small Town Tennessee and but they are in Small Town Tennessee and there is no you know cool coffee shops there is no you know cool coffee shops there is no you know cool coffee shops around and so you have to think about around and so you have to think about around and so you have to think about okay but who is walking into the doors okay but who is walking into the doors okay but who is walking into the doors of your church are these people creative

of your church are these people creative of your church are these people creative are they business owners are they are they business owners are they are they business owners are they entrepreneurs are they young families entrepreneurs are they young families entrepreneurs are they young families are they gen are they Gen X are they gen are they gen are they Gen X are they gen are they gen are they Gen X are they gen Z you know what's the age what are they Z you know what's the age what are they Z you know what's the age what are they into what are they like you have to be into what are they like you have to be into what are they like you have to be able to speak to the people that are able to speak to the people that are able to speak to the people that are coming to your church or coming to that coming to your church or coming to that coming to your church or coming to that brand um and I think that is a Miss brand um and I think that is a Miss brand um and I think that is a Miss sometimes is people it creatives in the sometimes is people it creatives in the sometimes is people it creatives in the church just want to make a really cool church just want to make a really cool church just want to make a really cool thing and want to make something that's thing and want to make something that's thing and want to make something that's trendy which might not be totally wrong trendy which might not be totally wrong trendy which might not be totally wrong but does it work for your demographic in but does it work for your demographic in but does it work for your demographic in your your your congregation yeah there's so much of congregation yeah there's so much of congregation yeah there's so much of design that like carries over to so many design that like carries over to so many design that like carries over to so many different verticals uh like I think of different verticals uh like I think of different verticals uh like I think of fashion and I can think about uh let's fashion and I can think about uh let's fashion and I can think about uh let's take a singular piece of really trendy take a singular piece of really trendy take a singular piece of really trendy fashion right now the Adidas sample fashion right now the Adidas sample fashion right now the Adidas sample so sambas are this narrow shoe great for so sambas are this narrow shoe great for so sambas are this narrow shoe great for men great for women and I don't own a men great for women and I don't own a men great for women and I don't own a pair of sambas um if it's sambas and pair of sambas um if it's sambas and pair of sambas um if it's sambas and everyone's yelling at me I apologize uh everyone's yelling at me I apologize uh everyone's yelling at me I apologize uh I saw a Tik Tok where people were I saw a Tik Tok where people were I saw a Tik Tok where people were arguing about it and now I can't arguing about it and now I can't arguing about it and now I can't remember which one was the right way of remember which one was the right way of remember which one was the right way of pronouncing it Caitlin is it do you know pronouncing it Caitlin is it do you know pronouncing it Caitlin is it do you know Samba Samba I have no idea go with Samba Samba Samba I have no idea go with Samba Samba Samba I have no idea go with Samba and call the Canadian pronunciation then and call the Canadian pronunciation then and call the Canadian pronunciation then you're safe oh yeah but okay so uh you're safe oh yeah but okay so uh you're safe oh yeah but okay so uh sambas isolated you might look at them sambas isolated you might look at them sambas isolated you might look at them on somebody else else and say that's a on somebody else else and say that's a on somebody else else and say that's a great shoe that's so trendy right now I great shoe that's so trendy right now I great shoe that's so trendy right now I want it but you have to consider it in want it but you have to consider it in want it but you have to consider it in your body type you have to consider it your body type you have to consider it your body type you have to consider it in the context of the other clothes that in the context of the other clothes that in the context of the other clothes that you wear do you have the right jeans you wear do you have the right jeans you wear do you have the right jeans that are going to go with the shoe for that are going to go with the shoe for that are going to go with the shoe for instance and then are you a trendy

instance and then are you a trendy instance and then are you a trendy person right like it might might not person right like it might might not person right like it might might not make sense for you to be like on Trend make sense for you to be like on Trend make sense for you to be like on Trend with shoes Footwear that gen Z is with shoes Footwear that gen Z is with shoes Footwear that gen Z is wearing or do you have the right foot wearing or do you have the right foot wearing or do you have the right foot like literally does the shoe fit because like literally does the shoe fit because like literally does the shoe fit because they are a more narrow shoe and it's they are a more narrow shoe and it's they are a more narrow shoe and it's like maybe you don't have a narrow foot like maybe you don't have a narrow foot like maybe you don't have a narrow foot yeah yeah people always talk about that yeah yeah people always talk about that yeah yeah people always talk about that they're like oh my foot I just can't they're like oh my foot I just can't they're like oh my foot I just can't wear do you think that's just I've never wear do you think that's just I've never wear do you think that's just I've never experienced such a thing maybe I have I experienced such a thing maybe I have I experienced such a thing maybe I have I must not have I experienc it okay sorry must not have I experienc it okay sorry must not have I experienc it okay sorry for this Caitlyn you can you can tune for this Caitlyn you can you can tune for this Caitlyn you can you can tune out for a second um in the Canadian out for a second um in the Canadian out for a second um in the Canadian context of hockey skates well there's context of hockey skates well there's context of hockey skates well there's hockey in Minnesota that's true um there hockey in Minnesota that's true um there hockey in Minnesota that's true um there for hockey skates there are W like w for hockey skates there are W like w for hockey skates there are W like w sizes like wide sizes and not wide sizes sizes like wide sizes and not wide sizes sizes like wide sizes and not wide sizes so it's got to be true okay that sidebar so it's got to be true okay that sidebar so it's got to be true okay that sidebar that aside I if you're okay with it that aside I if you're okay with it that aside I if you're okay with it kayin I wanted to get really granular on kayin I wanted to get really granular on kayin I wanted to get really granular on a specific project to flesh out what a specific project to flesh out what a specific project to flesh out what we're talking about uh philosophically we're talking about uh philosophically we're talking about uh philosophically in terms of okay an actual project that in terms of okay an actual project that in terms of okay an actual project that got done so let's talk about Vu summer got done so let's talk about Vu summer got done so let's talk about Vu summer Vibes and if you are listening to this Vibes and if you are listening to this Vibes and if you are listening to this episode feel free to come over to the episode feel free to come over to the episode feel free to come over to the YouTube channel and watch because we're YouTube channel and watch because we're YouTube channel and watch because we're going to have uh some of the creative going to have uh some of the creative going to have uh some of the creative work that that Caitlyn and others at Vu work that that Caitlyn and others at Vu work that that Caitlyn and others at Vu worked on to bring this to life on worked on to bring this to life on worked on to bring this to life on screen so you can see it Vu summer Vibes screen so you can see it Vu summer Vibes screen so you can see it Vu summer Vibes was this a sermon series was it a was this a sermon series was it a was this a sermon series was it a project a campaign what was it project a campaign what was it project a campaign what was it specifically at the church yeah so it specifically at the church yeah so it specifically at the church yeah so it was actually a unique challenge because was actually a unique challenge because was actually a unique challenge because it was a month and a half when pastors it was a month and a half when pastors it was a month and a half when pastors were going to be on sabatical and they were going to be on sabatical and they were going to be on sabatical and they weren't going to be at the church you weren't going to be at the church you weren't going to be at the church you also have a challenge in the summertime also have a challenge in the summertime also have a challenge in the summertime when everybody you know if especially if when everybody you know if especially if when everybody you know if especially if a young congregation everybody's leaving a young congregation everybody's leaving a young congregation everybody's leaving and going home for Co you know going and going home for Co you know going and going home for Co you know going home from college and people are going home from college and people are going home from college and people are going on summer vacations people have summer

on summer vacations people have summer on summer vacations people have summer plans it's really hard challenge to get plans it's really hard challenge to get plans it's really hard challenge to get people into to your church in the people into to your church in the people into to your church in the summertime um so to create hype and summertime um so to create hype and summertime um so to create hype and excitement around it and to really get excitement around it and to really get excitement around it and to really get um people involved and really get people um people involved and really get people um people involved and really get people excited to for coming to church we had excited to for coming to church we had excited to for coming to church we had um a lineup of it was either four or six um a lineup of it was either four or six um a lineup of it was either four or six guest speakers um me being uh Lisa guest speakers um me being uh Lisa guest speakers um me being uh Lisa Harper Judith Smith Irwin mcmanis and Harper Judith Smith Irwin mcmanis and Harper Judith Smith Irwin mcmanis and I'm blanking on the last one right now I'm blanking on the last one right now I'm blanking on the last one right now um but we had this lineup of incredible um but we had this lineup of incredible um but we had this lineup of incredible pastors from out of town who were coming pastors from out of town who were coming pastors from out of town who were coming in we also had an amazing opportunity in we also had an amazing opportunity in we also had an amazing opportunity because these P this was in the middle because these P this was in the middle because these P this was in the middle of the pandemic these pastors hadn't yet of the pandemic these pastors hadn't yet of the pandemic these pastors hadn't yet gotten their um their Sunday sermons gotten their um their Sunday sermons gotten their um their Sunday sermons uh being able to be recorded because uh being able to be recorded because uh being able to be recorded because everything was still so shut down and I everything was still so shut down and I everything was still so shut down and I know if you remember um FL Miami opened know if you remember um FL Miami opened know if you remember um FL Miami opened up first and so we were actually having up first and so we were actually having up first and so we were actually having church so these pastors were not church so these pastors were not church so these pastors were not speaking in front of a live audience speaking in front of a live audience speaking in front of a live audience they were still speaking in front of a they were still speaking in front of a they were still speaking in front of a camera so it was like oh my gosh like a camera so it was like oh my gosh like a camera so it was like oh my gosh like a gold mine for them and actually Judith gold mine for them and actually Judith gold mine for them and actually Judith Smith when he came in he he preached six Smith when he came in he he preached six Smith when he came in he he preached six sermons in one day because he preached a sermons in one day because he preached a sermons in one day because he preached a different message at every single one of different message at every single one of different message at every single one of our our sermons so that he could take it our our sermons so that he could take it our our sermons so that he could take it home and have a sermon series is ready home and have a sermon series is ready home and have a sermon series is ready to go for his church because he to go for his church because he to go for his church because he otherwise he's not preaching in front of otherwise he's not preaching in front of otherwise he's not preaching in front of a live audience and for a preacher a live audience and for a preacher a live audience and for a preacher that's just a nightmare so we had this that's just a nightmare so we had this that's just a nightmare so we had this Challenge and the task was hey we're Challenge and the task was hey we're Challenge and the task was hey we're creating the sermon series Vu summer creating the sermon series Vu summer creating the sermon series Vu summer Vibes we need it to be fun we need to be Vibes we need it to be fun we need to be Vibes we need it to be fun we need to be it to be exciting we need it to create

it to be exciting we need it to create it to be exciting we need it to create um excitement and hype while pastors are um excitement and hype while pastors are um excitement and hype while pastors are out of town we don't want people to drop out of town we don't want people to drop out of town we don't want people to drop off and so even the role out of how we off and so even the role out of how we off and so even the role out of how we teased um who was coming to that um we teased um who was coming to that um we teased um who was coming to that um we did a whole thing like experience IAL um did a whole thing like experience IAL um did a whole thing like experience IAL um environments in the courtyard of environments in the courtyard of environments in the courtyard of different activations and different different activations and different different activations and different things people could be a part of and things people could be a part of and things people could be a part of and like different cookouts and things like like different cookouts and things like like different cookouts and things like that to get people excited about coming that to get people excited about coming that to get people excited about coming to church so um it was super creative it to church so um it was super creative it to church so um it was super creative it was really vibrant it was really playful was really vibrant it was really playful was really vibrant it was really playful and again it was just hey come to church and again it was just hey come to church and again it was just hey come to church even though it's summertime we're having even though it's summertime we're having even though it's summertime we're having some really fun things happening right some really fun things happening right some really fun things happening right so you're starting with the people so you're starting with the people so you're starting with the people you're starting with the problem and you're starting with the problem and you're starting with the problem and that's what's inspiring the direction so that's what's inspiring the direction so that's what's inspiring the direction so how do we get from there to the actual how do we get from there to the actual how do we get from there to the actual font choices typography choices are font choices typography choices are font choices typography choices are those kind of just gut feelings of hey those kind of just gut feelings of hey those kind of just gut feelings of hey this is the mission for this project this is the mission for this project this is the mission for this project here is the font that I think best here is the font that I think best here is the font that I think best embodies that uh and and does that kind embodies that uh and and does that kind embodies that uh and and does that kind of just come down to to personal of just come down to to personal of just come down to to personal preference yeah so what's really unique preference yeah so what's really unique preference yeah so what's really unique about working on sermon series and I I about working on sermon series and I I about working on sermon series and I I tell every church that I work with um tell every church that I work with um tell every church that I work with um this this same thing your brand has to this this same thing your brand has to this this same thing your brand has to be so Timeless like your logo whatever be so Timeless like your logo whatever be so Timeless like your logo whatever colors you're using whatever your colors you're using whatever your colors you're using whatever your signage that has to be timeless because signage that has to be timeless because signage that has to be timeless because that has to last for the longevity of that has to last for the longevity of that has to last for the longevity of your church and you don't want to have your church and you don't want to have your church and you don't want to have to go through a Rebrand in 10 years to go through a Rebrand in 10 years to go through a Rebrand in 10 years sermon series are so unique because they sermon series are so unique because they sermon series are so unique because they can be they can be as trendy as you want can be they can be as trendy as you want can be they can be as trendy as you want they can be as fun as you want because they can be as fun as you want because they can be as fun as you want because they're here for 6 weeks and then you they're here for 6 weeks and then you they're here for 6 weeks and then you never see it again so creatives kind of

never see it again so creatives kind of never see it again so creatives kind of have a field day when they work on have a field day when they work on have a field day when they work on sermon series because it's just fun and sermon series because it's just fun and sermon series because it's just fun and again when you're under creative again when you're under creative again when you're under creative leadership who just like trusts you and leadership who just like trusts you and leadership who just like trusts you and lets you run with it and lets you create lets you run with it and lets you create lets you run with it and lets you create um it can be a really fun assignment to um it can be a really fun assignment to um it can be a really fun assignment to have um but you do have to take into have um but you do have to take into have um but you do have to take into consideration you know honestly when I consideration you know honestly when I consideration you know honestly when I was approached they said Caitlyn this is was approached they said Caitlyn this is was approached they said Caitlyn this is a six week sermon series um it needs to a six week sermon series um it needs to a six week sermon series um it needs to be fun vibrant playful and we need to be fun vibrant playful and we need to be fun vibrant playful and we need to have a lot of Courtyard activations go have a lot of Courtyard activations go have a lot of Courtyard activations go like that was my creative brief I didn't like that was my creative brief I didn't like that was my creative brief I didn't get you know I didn't get to read get you know I didn't get to read get you know I didn't get to read through the sermons and like C catch the through the sermons and like C catch the through the sermons and like C catch the vision it it's a very short creative vision it it's a very short creative vision it it's a very short creative brief and you just have to trust your brief and you just have to trust your brief and you just have to trust your gut and gut and gut and go look for inspiration and put together go look for inspiration and put together go look for inspiration and put together a mood board and ultimately at the end a mood board and ultimately at the end a mood board and ultimately at the end of the day you send a mood board to of the day you send a mood board to of the day you send a mood board to leadership and say hey does this sound leadership and say hey does this sound leadership and say hey does this sound okay does this look okay and they're okay does this look okay and they're okay does this look okay and they're like yep go and you go and create some like yep go and you go and create some like yep go and you go and create some things and hope that they like it maybe things and hope that they like it maybe things and hope that they like it maybe they'll come back with some minor edits they'll come back with some minor edits they'll come back with some minor edits but you really have a lot of creative but you really have a lot of creative but you really have a lot of creative freedom which is fun with VB so I took a freedom which is fun with VB so I took a freedom which is fun with VB so I took a very colorful classic Miami creative very colorful classic Miami creative very colorful classic Miami creative artsy approach um to that project before artsy approach um to that project before artsy approach um to that project before we move to anything else you just we move to anything else you just we move to anything else you just mentioned mood boards and I feel feel mentioned mood boards and I feel feel mentioned mood boards and I feel feel like that's something that could be like that's something that could be like that's something that could be extremely useful for people I know that extremely useful for people I know that extremely useful for people I know that one of the challenging things when one of the challenging things when one of the challenging things when you're working in the creative space you're working in the creative space you're working in the creative space with senior leaders who in sounds like with senior leaders who in sounds like with senior leaders who in sounds like in your case are very well versed in the in your case are very well versed in the in your case are very well versed in the world of creativity but for many world of creativity but for many world of creativity but for many churches their senior leader doesn't churches their senior leader doesn't churches their senior leader doesn't really have that and so one of the really have that and so one of the really have that and so one of the challenges is you like something you

challenges is you like something you challenges is you like something you work on it you take it a certain way work on it you take it a certain way work on it you take it a certain way down the you know completion uh project down the you know completion uh project down the you know completion uh project road then you give it to them like I road then you give it to them like I road then you give it to them like I don't this is no good and it sounds like don't this is no good and it sounds like don't this is no good and it sounds like this mood board idea is for you to kind this mood board idea is for you to kind this mood board idea is for you to kind of like of like of like hey here's kind of the Arena that we hey here's kind of the Arena that we hey here's kind of the Arena that we want to live in what what are your want to live in what what are your want to live in what what are your thoughts on it so can you tell me really thoughts on it so can you tell me really thoughts on it so can you tell me really practical you said you go out and look practical you said you go out and look practical you said you go out and look for inspiration where are you looking for inspiration where are you looking for inspiration where are you looking for inspiration how are you compiling for inspiration how are you compiling for inspiration how are you compiling that into a mood board is there a that into a mood board is there a that into a mood board is there a certain software platform that you're certain software platform that you're certain software platform that you're using to do the mood mood board is just using to do the mood mood board is just using to do the mood mood board is just like a Pinterest board what are you like a Pinterest board what are you like a Pinterest board what are you doing there so I work in Adobe doing there so I work in Adobe doing there so I work in Adobe Illustrator so that would be my platform Illustrator so that would be my platform Illustrator so that would be my platform for compiling the mood boards um I try for compiling the mood boards um I try for compiling the mood boards um I try to gather inspiration as I go throughout to gather inspiration as I go throughout to gather inspiration as I go throughout life um so I am really addicted to saves life um so I am really addicted to saves life um so I am really addicted to saves on Instagram whenever I see something I on Instagram whenever I see something I on Instagram whenever I see something I save it I have Graphics video social save it I have Graphics video social save it I have Graphics video social media content um art Direction photo media content um art Direction photo media content um art Direction photo shoots I have a lot of different uh shoots I have a lot of different uh shoots I have a lot of different uh folders there I love that they kind of folders there I love that they kind of folders there I love that they kind of turned Instagram into Pinterest because turned Instagram into Pinterest because turned Instagram into Pinterest because then I can I can save things but then then I can I can save things but then then I can I can save things but then Pinterest um I'm a classic classic Pinterest um I'm a classic classic Pinterest um I'm a classic classic Pinterest girl I'm on Pinterest every Pinterest girl I'm on Pinterest every Pinterest girl I'm on Pinterest every single day it's so creative there's single day it's so creative there's single day it's so creative there's other ones like dribble and design other ones like dribble and design other ones like dribble and design inspiration um but I personally inspiration um but I personally inspiration um but I personally gravitate towards Pinterest the most um gravitate towards Pinterest the most um gravitate towards Pinterest the most um and then it kind of you know it feeds me and then it kind of you know it feeds me and then it kind of you know it feeds me things at random and I just I I could things at random and I just I I could things at random and I just I I could spend hours on Pinterest as a creative spend hours on Pinterest as a creative spend hours on Pinterest as a creative um but yeah so I I think the first um but yeah so I I think the first um but yeah so I I think the first question I'm asking and if you get a question I'm asking and if you get a question I'm asking and if you get a chance a lot of times you don't get a chance a lot of times you don't get a chance a lot of times you don't get a chance to ask questions you're just kind chance to ask questions you're just kind chance to ask questions you're just kind of told go make something um but if you of told go make something um but if you of told go make something um but if you get a chance to ask you know what get a chance to ask you know what get a chance to ask you know what feeling or emotion do you want to um

feeling or emotion do you want to um feeling or emotion do you want to um portray through this sermon series cuz portray through this sermon series cuz portray through this sermon series cuz we just got out of a mental health we just got out of a mental health we just got out of a mental health collection which would be completely collection which would be completely collection which would be completely different than V summer vibes you know different than V summer vibes you know different than V summer vibes you know it was it was definitely Moody it was a it was it was definitely Moody it was a it was it was definitely Moody it was a little more creative it was like what's little more creative it was like what's little more creative it was like what's going on in my mind like it's like it's going on in my mind like it's like it's going on in my mind like it's like it's almost mysterious and so it definitely almost mysterious and so it definitely almost mysterious and so it definitely had a moodier Vibe um whereas that was had a moodier Vibe um whereas that was had a moodier Vibe um whereas that was very fun and playful so you you really very fun and playful so you you really very fun and playful so you you really yeah I write down a few words to yeah I write down a few words to yeah I write down a few words to describe what we want this collection to describe what we want this collection to describe what we want this collection to feel like and I put I put a list of feel like and I put I put a list of feel like and I put I put a list of words and then I put all my images and I words and then I put all my images and I words and then I put all my images and I try to go through it depends on how try to go through it depends on how try to go through it depends on how expansive the project is but sometimes expansive the project is but sometimes expansive the project is but sometimes I'll put together a mood board for you I'll put together a mood board for you I'll put together a mood board for you know the collection I'll put together a know the collection I'll put together a know the collection I'll put together a mood board for let's say if I'm working mood board for let's say if I'm working mood board for let's say if I'm working on a a brick-and-mortar client example I on a a brick-and-mortar client example I on a a brick-and-mortar client example I just worked on a coffee shop I'll put just worked on a coffee shop I'll put just worked on a coffee shop I'll put together an interior design mood board together an interior design mood board together an interior design mood board I'll put together a merch mood board I'll put together a merch mood board I'll put together a merch mood board I'll put together um a photo shoot CU I'll put together um a photo shoot CU I'll put together um a photo shoot CU there's maybe there's a photo shoot there's maybe there's a photo shoot there's maybe there's a photo shoot involved I'll put together typography involved I'll put together typography involved I'll put together typography and fonts and colors so there's really a and fonts and colors so there's really a and fonts and colors so there's really a lot of different aspects and you you hit lot of different aspects and you you hit lot of different aspects and you you hit the nail on the head like that's so the nail on the head like that's so the nail on the head like that's so great if the person person you're great if the person person you're great if the person person you're talking to is creative but if if they're talking to is creative but if if they're talking to is creative but if if they're not you really have to help them get not you really have to help them get not you really have to help them get there um and if they're expressing there um and if they're expressing there um and if they're expressing things to you you have to be able to things to you you have to be able to things to you you have to be able to interpret and listen because they might interpret and listen because they might interpret and listen because they might be saying they want simple clean which be saying they want simple clean which be saying they want simple clean which every client says they want a clean every client says they want a clean every client says they want a clean brand you have to know what they mean by brand you have to know what they mean by brand you have to know what they mean by Clean does that mean thin lines does

Clean does that mean thin lines does Clean does that mean thin lines does that mean oh does that mean sif's fonts that mean oh does that mean sif's fonts that mean oh does that mean sif's fonts does that mean maybe they think sand does that mean maybe they think sand does that mean maybe they think sand serif fonts are clean so you have to ask serif fonts are clean so you have to ask serif fonts are clean so you have to ask them questions as to why do you like them questions as to why do you like them questions as to why do you like this tell me more about what you're this tell me more about what you're this tell me more about what you're seeing in this image that's making you seeing in this image that's making you seeing in this image that's making you attracted to it know kitlin that Vu Su attracted to it know kitlin that Vu Su attracted to it know kitlin that Vu Su revives project sounds like every revives project sounds like every revives project sounds like every creative's dream like for all the creative's dream like for all the creative's dream like for all the creatives listening they know what it creatives listening they know what it creatives listening they know what it feels like to be kind of Unleashed on a feels like to be kind of Unleashed on a feels like to be kind of Unleashed on a project project that doesn't have too project project that doesn't have too project project that doesn't have too many boundaries or restrictions and as many boundaries or restrictions and as many boundaries or restrictions and as creatives we know like when you just get creatives we know like when you just get creatives we know like when you just get to go play and design something that you to go play and design something that you to go play and design something that you want to design or design something that want to design or design something that want to design or design something that that you love that's a project that like that you love that's a project that like that you love that's a project that like gives you Creative Energy gives you Creative Energy gives you Creative Energy um but on the inverse of that there are um but on the inverse of that there are um but on the inverse of that there are projects especially when you are projects especially when you are projects especially when you are submitting to leadership in church where submitting to leadership in church where submitting to leadership in church where a vision comes down and it's not maybe a vision comes down and it's not maybe a vision comes down and it's not maybe your particular aesthetic as a creative your particular aesthetic as a creative your particular aesthetic as a creative or it doesn't give you the same kind of or it doesn't give you the same kind of or it doesn't give you the same kind of energy that a v some revives project energy that a v some revives project energy that a v some revives project would so how do you counsil creatives on would so how do you counsil creatives on would so how do you counsil creatives on your team or what would you say to your team or what would you say to your team or what would you say to creatives that are listening who maybe creatives that are listening who maybe creatives that are listening who maybe it's that creative who's working in that it's that creative who's working in that it's that creative who's working in that smalltown Tennessee Church who wants to smalltown Tennessee Church who wants to smalltown Tennessee Church who wants to design stuff that looks like Vu church design stuff that looks like Vu church design stuff that looks like Vu church but that doesn't resonate with their but that doesn't resonate with their but that doesn't resonate with their because their congregation doesn't look because their congregation doesn't look because their congregation doesn't look like that how do you Council creatives like that how do you Council creatives like that how do you Council creatives that are in that situation to still do that are in that situation to still do that are in that situation to still do great work even though maybe it's not great work even though maybe it's not great work even though maybe it's not particularly inspiring or congruent with particularly inspiring or congruent with particularly inspiring or congruent with how they want to design that's really how they want to design that's really how they want to design that's really really good and that is very challenging really good and that is very challenging really good and that is very challenging and can be soul soul crushing for a lot and can be soul soul crushing for a lot and can be soul soul crushing for a lot of creatives went straight there of creatives went straight there of creatives went straight there okay Soul crushing is very true cuz you

okay Soul crushing is very true cuz you okay Soul crushing is very true cuz you know I've worked on a few Brands and the know I've worked on a few Brands and the know I've worked on a few Brands and the response that I get from you know some response that I get from you know some response that I get from you know some pastors is like yeah we want to be we pastors is like yeah we want to be we pastors is like yeah we want to be we want to be fresh we want to be edgy we want to be fresh we want to be edgy we want to be fresh we want to be edgy we want to be new we want to do what no one want to be new we want to do what no one want to be new we want to do what no one else is doing and then I show them three else is doing and then I show them three else is doing and then I show them three concepts and three brands and they end concepts and three brands and they end concepts and three brands and they end up going with the safest one and they up going with the safest one and they up going with the safest one and they actually you know maybe downplay it and actually you know maybe downplay it and actually you know maybe downplay it and make it even safer and so there is a make it even safer and so there is a make it even safer and so there is a little bit of handholding that you can little bit of handholding that you can little bit of handholding that you can do I don't know if anybody's ever read do I don't know if anybody's ever read do I don't know if anybody's ever read the book influencer um it's funny cuz the book influencer um it's funny cuz the book influencer um it's funny cuz that book came out way before influencer that book came out way before influencer that book came out way before influencer marketing was even a thing through marketing was even a thing through marketing was even a thing through Instagram I think it came out like 15 20 Instagram I think it came out like 15 20 Instagram I think it came out like 15 20 years ago but it's about how to years ago but it's about how to years ago but it's about how to influence up influence down and influence up influence down and influence up influence down and influence next to you how to influence influence next to you how to influence influence next to you how to influence people to get the results that you want people to get the results that you want people to get the results that you want so one of the challenges for that so one of the challenges for that so one of the challenges for that creative is how can you subtly begin to creative is how can you subtly begin to creative is how can you subtly begin to influence your leadership above you and influence your leadership above you and influence your leadership above you and get them on board how can you handhold get them on board how can you handhold get them on board how can you handhold them and and walk them through okay them and and walk them through okay them and and walk them through okay pastor so and so who's you know maybe 6 pastor so and so who's you know maybe 6 pastor so and so who's you know maybe 6 years old maybe he's a little out of years old maybe he's a little out of years old maybe he's a little out of touch with with something that's touch with with something that's touch with with something that's happening you know what's happening in happening you know what's happening in happening you know what's happening in culture culture culture um the church obviously wants this but um the church obviously wants this but um the church obviously wants this but there's some fear on the board because there's some fear on the board because there's some fear on the board because there's usually a board of 10 people you there's usually a board of 10 people you there's usually a board of 10 people you know Manning certain things depending on know Manning certain things depending on know Manning certain things depending on how big your church how big your church how big your church is Manning is Manning is Manning indeed yes so being able to you know indeed yes so being able to you know indeed yes so being able to you know sometimes it's like turning the Titanic sometimes it's like turning the Titanic sometimes it's like turning the Titanic around it's like this organization has around it's like this organization has around it's like this organization has been around for 20 years you're coming been around for 20 years you're coming been around for 20 years you're coming in you're trying to bring some relevancy

in you're trying to bring some relevancy in you're trying to bring some relevancy and gaining trust with your leader like and gaining trust with your leader like and gaining trust with your leader like whoever you're Direct report is if you whoever you're Direct report is if you whoever you're Direct report is if you can get them to advocate for you to let can get them to advocate for you to let can get them to advocate for you to let you own your lane because the reality is you own your lane because the reality is you own your lane because the reality is those pastors and those leaders are those pastors and those leaders are those pastors and those leaders are owning their Lane but there might be owning their Lane but there might be owning their Lane but there might be some fear of letting go to let you run some fear of letting go to let you run some fear of letting go to let you run in your lane um so as much as you can in your lane um so as much as you can in your lane um so as much as you can back up and have an artist statement if back up and have an artist statement if back up and have an artist statement if we're going back to college you have to we're going back to college you have to we're going back to college you have to have the reasoning and the facts and the have the reasoning and the facts and the have the reasoning and the facts and the data behind why you're choosing specific data behind why you're choosing specific data behind why you're choosing specific fonts for colors for example there's fonts for colors for example there's fonts for colors for example there's there's reasoning behind why specific there's reasoning behind why specific there's reasoning behind why specific colors portray specific moods there's colors portray specific moods there's colors portray specific moods there's reasoning behind different font choices reasoning behind different font choices reasoning behind different font choices and different things so if you can just and different things so if you can just and different things so if you can just help educate them in um and handhold help educate them in um and handhold help educate them in um and handhold them through that process and explain to them through that process and explain to them through that process and explain to them why you're making the creative them why you're making the creative them why you're making the creative choices that you're making if you're choices that you're making if you're choices that you're making if you're just making creative choices cuz like I just making creative choices cuz like I just making creative choices cuz like I think this is dope and this is me and think this is dope and this is me and think this is dope and this is me and you're salty because you know you're you're salty because you know you're you're salty because you know you're you're not getting to do and express you're not getting to do and express you're not getting to do and express what you want to do make sure actually what you want to do make sure actually what you want to do make sure actually backing up your creative with true backing up your creative with true backing up your creative with true reasoning as to this actually needs and reasoning as to this actually needs and reasoning as to this actually needs and you're also going to have more like you're also going to have more like you're also going to have more like oomph and confidence in your argument oomph and confidence in your argument oomph and confidence in your argument because you're like I actually believe because you're like I actually believe because you're like I actually believe that this is what the church needs and that this is what the church needs and that this is what the church needs and this is why and here's my five reasons this is why and here's my five reasons this is why and here's my five reasons why and walk into the room prepared to why and walk into the room prepared to why and walk into the room prepared to say that that that's outstanding advice say that that that's outstanding advice say that that that's outstanding advice I think that's medicine that every I think that's medicine that every I think that's medicine that every creative may not enjoy taking but we all creative may not enjoy taking but we all creative may not enjoy taking but we all need to uh nonetheless because let's be

need to uh nonetheless because let's be need to uh nonetheless because let's be honest a lot of the times we make honest a lot of the times we make honest a lot of the times we make choices because we're like look this is choices because we're like look this is choices because we're like look this is this is it this is dope this looks great this is it this is dope this looks great this is it this is dope this looks great and I know that because in my circle and and I know that because in my circle and and I know that because in my circle and what I'm influenced by this is it and what I'm influenced by this is it and what I'm influenced by this is it and what we're looking at are the trends in what we're looking at are the trends in what we're looking at are the trends in our universe our age group our our universe our age group our our universe our age group our demographic and we're not considering demographic and we're not considering demographic and we're not considering people that are in a completely people that are in a completely people that are in a completely different demographic that are like what different demographic that are like what different demographic that are like what is that even so if we're just making is that even so if we're just making is that even so if we're just making decisions based on personal preferences decisions based on personal preferences decisions based on personal preferences we're almost never going to because the we're almost never going to because the we're almost never going to because the church at its best is meant to be this church at its best is meant to be this church at its best is meant to be this Mosaic of all these different people Mosaic of all these different people Mosaic of all these different people that presumably would have different that presumably would have different that presumably would have different tastes and different preferences and it tastes and different preferences and it tastes and different preferences and it sounds like maybe different than many sounds like maybe different than many sounds like maybe different than many creatives the time that Caitlyn you creatives the time that Caitlyn you creatives the time that Caitlyn you spent in actual school getting your spent in actual school getting your spent in actual school getting your degree laid a foundation that truthfully degree laid a foundation that truthfully degree laid a foundation that truthfully so many of us in the church don't have so many of us in the church don't have so many of us in the church don't have they have the story of Alex and I which they have the story of Alex and I which they have the story of Alex and I which are like someone put a camera in my hand are like someone put a camera in my hand are like someone put a camera in my hand and said go for it and I just kind of and said go for it and I just kind of and said go for it and I just kind of went to YouTube University and learned went to YouTube University and learned went to YouTube University and learned on the fly it sounds like maybe that on the fly it sounds like maybe that on the fly it sounds like maybe that Foundation that you have has been really Foundation that you have has been really Foundation that you have has been really helpful in helping you define why you helpful in helping you define why you helpful in helping you define why you made the choices that you dohm I think made the choices that you dohm I think made the choices that you dohm I think with every project I try to go into it with every project I try to go into it with every project I try to go into it like Hey we're in design school like like Hey we're in design school like like Hey we're in design school like even when I'm collaborating I have even when I'm collaborating I have even when I'm collaborating I have several um people that I hire to help several um people that I hire to help several um people that I hire to help out with Monarch Collective and even out with Monarch Collective and even out with Monarch Collective and even when we're working on a project like when we're working on a project like when we're working on a project like we're in design school we're like cool we're in design school we're like cool we're in design school we're like cool so do we like that why do we like that so do we like that why do we like that so do we like that why do we like that and and it's fun and we're learning as and and it's fun and we're learning as and and it's fun and we're learning as we go I I definitely think we should we go I I definitely think we should we go I I definitely think we should keep entitlement far away from our keep entitlement far away from our keep entitlement far away from our resume no matter how thick it gets um resume no matter how thick it gets um resume no matter how thick it gets um but a perfect example just to TI not on

but a perfect example just to TI not on but a perfect example just to TI not on the last conversation is um thinking the last conversation is um thinking the last conversation is um thinking through um like YouTube and the digital through um like YouTube and the digital through um like YouTube and the digital space and advocating for production at space and advocating for production at space and advocating for production at your church I think you know there's a your church I think you know there's a your church I think you know there's a lot of churches who are really far lot of churches who are really far lot of churches who are really far behind I think 2020 really helped push behind I think 2020 really helped push behind I think 2020 really helped push that forward but perfect argument to that forward but perfect argument to that forward but perfect argument to bring to the table there is hey I know bring to the table there is hey I know bring to the table there is hey I know that um you might not feel like social that um you might not feel like social that um you might not feel like social media is valuable to you but I just need media is valuable to you but I just need media is valuable to you but I just need to show you how impactful being able to to show you how impactful being able to to show you how impactful being able to empower the the video production team or empower the the video production team or empower the the video production team or the social media team to hire someone the social media team to hire someone the social media team to hire someone for social media to make reals to make for social media to make reals to make for social media to make reals to make Clips to encourage people on social Clips to encourage people on social Clips to encourage people on social media to let them know what's happening media to let them know what's happening media to let them know what's happening in in the life of the church um being in in the life of the church um being in in the life of the church um being able to have a a solid website this is able to have a a solid website this is able to have a a solid website this is pure information that we're able to pure information that we're able to pure information that we're able to multiply and you're able to to touch multiply and you're able to to touch multiply and you're able to to touch people's lives who would never step foot people's lives who would never step foot people's lives who would never step foot into a church and if we're truly I'm I'm into a church and if we're truly I'm I'm into a church and if we're truly I'm I'm assuming well I shouldn't assume but assuming well I shouldn't assume but assuming well I shouldn't assume but there's a lot of Seeker friendly there's a lot of Seeker friendly there's a lot of Seeker friendly churches out there you have to it's the churches out there you have to it's the churches out there you have to it's the front door of your church people see front door of your church people see front door of your church people see what's online way before they what's online way before they what's online way before they see before they actually walk into the see before they actually walk into the see before they actually walk into the church and they see you and meet you in church and they see you and meet you in church and they see you and meet you in person so as far as advocating for person so as far as advocating for person so as far as advocating for YouTube Pages for anything related YouTube Pages for anything related YouTube Pages for anything related digital it's I mean with this podcast digital it's I mean with this podcast digital it's I mean with this podcast you're proving it so many people want to you're proving it so many people want to you're proving it so many people want to hear your content and could you could hear your content and could you could hear your content and could you could get it in so many more people's hands if get it in so many more people's hands if get it in so many more people's hands if you just would like utilize the tools so you just would like utilize the tools so you just would like utilize the tools so there's so many reasons to advocate for

there's so many reasons to advocate for there's so many reasons to advocate for pushing forward creativity in the church pushing forward creativity in the church pushing forward creativity in the church when I looked through your portfolio when I looked through your portfolio when I looked through your portfolio that we'll have Linked In the the show that we'll have Linked In the the show that we'll have Linked In the the show notes I feel like there was this notes I feel like there was this notes I feel like there was this signature look to so many of the signature look to so many of the signature look to so many of the different creative briefs that you put different creative briefs that you put different creative briefs that you put together projects that you had worked on together projects that you had worked on together projects that you had worked on which makes sense right if you think which makes sense right if you think which makes sense right if you think about music producers they had that about music producers they had that about music producers they had that signature sound I watched on the flight signature sound I watched on the flight signature sound I watched on the flight home The Dark Knight on the flight there home The Dark Knight on the flight there home The Dark Knight on the flight there I watched I watched I watched Inception Oppenheimer when you're Inception Oppenheimer when you're Inception Oppenheimer when you're listening to this you'll have known the listening to this you'll have known the listening to this you'll have known the results of the Oscars from the past results of the Oscars from the past results of the Oscars from the past weekend presumably going to win a lot of weekend presumably going to win a lot of weekend presumably going to win a lot of Awards this weekend Christopher Nolan Awards this weekend Christopher Nolan Awards this weekend Christopher Nolan has that signature look about his has that signature look about his has that signature look about his Direction how would you define and this Direction how would you define and this Direction how would you define and this might be challenging defining your own might be challenging defining your own might be challenging defining your own signature look Caitlin but I love to signature look Caitlin but I love to signature look Caitlin but I love to hear even just self-reflection oh you hear even just self-reflection oh you hear even just self-reflection oh you know what project after after project I know what project after after project I know what project after after project I reach for a yellow Hue or it's this type reach for a yellow Hue or it's this type reach for a yellow Hue or it's this type of font that I gravitate towards how of font that I gravitate towards how of font that I gravitate towards how would you define your kind of signature would you define your kind of signature would you define your kind of signature look yeah um I really think it was a look yeah um I really think it was a look yeah um I really think it was a couple years ago cuz I think in the couple years ago cuz I think in the couple years ago cuz I think in the beginning of your career you're playing beginning of your career you're playing beginning of your career you're playing and you're trying things you're like do and you're trying things you're like do and you're trying things you're like do I like packaging design do I like this I like packaging design do I like this I like packaging design do I like this kind of design what what is what is my kind of design what what is what is my kind of design what what is what is my identity is a creative I think identity is a creative I think identity is a creative I think everyone's just kind of trying to figure everyone's just kind of trying to figure everyone's just kind of trying to figure that out and they're dabbling in a lot that out and they're dabbling in a lot that out and they're dabbling in a lot of things and I think you need to stay of things and I think you need to stay of things and I think you need to stay in that creative space for a long time in that creative space for a long time in that creative space for a long time um or as long as you need to but then um or as long as you need to but then um or as long as you need to but then yeah once you figure it out um I think yeah once you figure it out um I think yeah once you figure it out um I think for me I figured it out probably like 3 for me I figured it out probably like 3 for me I figured it out probably like 3 or four years ago and I ultimately or four years ago and I ultimately or four years ago and I ultimately realized how much I loved working with realized how much I loved working with realized how much I loved working with color and it's funny because I didn't color and it's funny because I didn't color and it's funny because I didn't even identify it it was other people who

even identify it it was other people who even identify it it was other people who came to me they're like kayln you're the came to me they're like kayln you're the came to me they're like kayln you're the color Queen like everything you do color Queen like everything you do color Queen like everything you do whenever you put color palettes together whenever you put color palettes together whenever you put color palettes together like you smash it and I think that was like you smash it and I think that was like you smash it and I think that was just something that I was naturally just something that I was naturally just something that I was naturally gifted at of like knowing how colors gifted at of like knowing how colors gifted at of like knowing how colors work together and how they should work together and how they should work together and how they should balance each other out and I would see balance each other out and I would see balance each other out and I would see people put together color palettes and I people put together color palettes and I people put together color palettes and I would cringe and I'm like H I'm on the would cringe and I'm like H I'm on the would cringe and I'm like H I'm on the fight against bad color palettes so I fight against bad color palettes so I fight against bad color palettes so I think uh it definitely starts there and think uh it definitely starts there and think uh it definitely starts there and I also just was really real with myself I also just was really real with myself I also just was really real with myself and this is something I'm super and this is something I'm super and this is something I'm super passionate about every creative every passionate about every creative every passionate about every creative every Christian needs to know their identity Christian needs to know their identity Christian needs to know their identity in Christ and when you know your in Christ and when you know your in Christ and when you know your identity in Christ you'll know God identity in Christ you'll know God identity in Christ you'll know God placed this gifting and anointing on me placed this gifting and anointing on me placed this gifting and anointing on me X Y and Z whatever it is it took me so X Y and Z whatever it is it took me so X Y and Z whatever it is it took me so long to admit to myself oh my gosh I long to admit to myself oh my gosh I long to admit to myself oh my gosh I love fashion I don't know why it was so love fashion I don't know why it was so love fashion I don't know why it was so hard for me to admit it I think always hard for me to admit it I think always hard for me to admit it I think always every creative has impostor syndrome if every creative has impostor syndrome if every creative has impostor syndrome if soon as I realized that I realized a lot soon as I realized that I realized a lot soon as I realized that I realized a lot of my references were coming from the of my references were coming from the of my references were coming from the editorial world the Fashion World I editorial world the Fashion World I editorial world the Fashion World I really admire and look at big fashion really admire and look at big fashion really admire and look at big fashion houses like Louis Vuitton I pay houses like Louis Vuitton I pay houses like Louis Vuitton I pay attention to Fel I pay attention to attention to Fel I pay attention to attention to Fel I pay attention to Street Wear I pray attention to any Street Wear I pray attention to any Street Wear I pray attention to any clothing line that's happening and I clothing line that's happening and I clothing line that's happening and I think I really draw a lot of even think I really draw a lot of even think I really draw a lot of even photography inspiration from editorial photography inspiration from editorial photography inspiration from editorial shoots because they're more edgy to me shoots because they're more edgy to me shoots because they're more edgy to me they're different they're fun um so I they're different they're fun um so I they're different they're fun um so I think that's where I drive a lot of my think that's where I drive a lot of my think that's where I drive a lot of my inspiration from I also really value inspiration from I also really value inspiration from I also really value just High creativity High Innovation so just High creativity High Innovation so just High creativity High Innovation so even when I'm at a photo shoot I love

even when I'm at a photo shoot I love even when I'm at a photo shoot I love effects I love throwing filters and effects I love throwing filters and effects I love throwing filters and prisms over things I love throwing color prisms over things I love throwing color prisms over things I love throwing color splashes on things I love um doing splashes on things I love um doing splashes on things I love um doing things in post production pulling things things in post production pulling things things in post production pulling things out extracting it layering it I love out extracting it layering it I love out extracting it layering it I love love love seeing how we can take love love seeing how we can take love love seeing how we can take something I love when I look at something I love when I look at something I love when I look at something and I have to sit there I'm something and I have to sit there I'm something and I have to sit there I'm like how did they made that like I don't like how did they made that like I don't like how did they made that like I don't I don't understand how they made that I don't understand how they made that I don't understand how they made that and so I love playing and I I was I was and so I love playing and I I was I was and so I love playing and I I was I was listening to a podcast recently and it listening to a podcast recently and it listening to a podcast recently and it was talking about um the people who made was talking about um the people who made was talking about um the people who made Star Wars they were in this um small Star Wars they were in this um small Star Wars they were in this um small film studio and they were just goofing film studio and they were just goofing film studio and they were just goofing off playing collaborating with each off playing collaborating with each off playing collaborating with each other like truly in design in film other like truly in design in film other like truly in design in film School even though they're experts and School even though they're experts and School even though they're experts and they figured out how to do green screens they figured out how to do green screens they figured out how to do green screens for the first time ever they literally for the first time ever they literally for the first time ever they literally invented a whole genre of special invented a whole genre of special invented a whole genre of special effects because they were goofing off so effects because they were goofing off so effects because they were goofing off so I never want to I never want to I never want to lose that heart of like try that like lose that heart of like try that like lose that heart of like try that like what is what are you doing there try and what is what are you doing there try and what is what are you doing there try and and then when you work with other and then when you work with other and then when you work with other creatives and collaborate you you spin creatives and collaborate you you spin creatives and collaborate you you spin off of each other and you might not have off of each other and you might not have off of each other and you might not have seen you see something in a way that you seen you see something in a way that you seen you see something in a way that you might not have seen it without their might not have seen it without their might not have seen it without their hand in it so I really think playing and hand in it so I really think playing and hand in it so I really think playing and collaborating like I just I love the collaborating like I just I love the collaborating like I just I love the creative process I have a creative creative process I have a creative creative process I have a creative studio and there's just toys in it and studio and there's just toys in it and studio and there's just toys in it and fun things to play with to try to like fun things to play with to try to like fun things to play with to try to like mess the happy accidents as Bob Ross mess the happy accidents as Bob Ross mess the happy accidents as Bob Ross would say I think that's that's the most would say I think that's that's the most would say I think that's that's the most successful thing get a creative in a fun

successful thing get a creative in a fun successful thing get a creative in a fun creative Innovative inspiring space creative Innovative inspiring space creative Innovative inspiring space where they're not afraid to fail and where they're not afraid to fail and where they're not afraid to fail and you'll come up with something amazing you'll come up with something amazing you'll come up with something amazing what you just said there is so deeply what you just said there is so deeply what you just said there is so deeply resonant with me when you said you resonant with me when you said you resonant with me when you said you finally admitted to yourself in the finally admitted to yourself in the finally admitted to yourself in the context of your identity in Christ that context of your identity in Christ that context of your identity in Christ that like that you loved fashion and that was like that you loved fashion and that was like that you loved fashion and that was okay and that informs like your best okay and that informs like your best okay and that informs like your best Creative Expressions because I'm a Creative Expressions because I'm a Creative Expressions because I'm a pastor of a local church and one of my pastor of a local church and one of my pastor of a local church and one of my biggest like creative projects is a biggest like creative projects is a biggest like creative projects is a weekly sermon and that's a common weekly sermon and that's a common weekly sermon and that's a common refrain you hear from from folks who are refrain you hear from from folks who are refrain you hear from from folks who are some of the best preachers in the world some of the best preachers in the world some of the best preachers in the world is like you know when you're young you is like you know when you're young you is like you know when you're young you start you start trying different start you start trying different start you start trying different preaching voices to try and find who you preaching voices to try and find who you preaching voices to try and find who you are and then you start sounding like the are and then you start sounding like the are and then you start sounding like the five preachers you listen to the most five preachers you listen to the most five preachers you listen to the most and then at a certain point in your and then at a certain point in your and then at a certain point in your maturity you start to find your own maturity you start to find your own maturity you start to find your own voice and um uh one of my favorite voice and um uh one of my favorite voice and um uh one of my favorite preachers Eugene Peterson his son says preachers Eugene Peterson his son says preachers Eugene Peterson his son says you every preacher finds their one you every preacher finds their one you every preacher finds their one sermon and sermon and sermon and I think yeah that just like really I think yeah that just like really I think yeah that just like really struck a cord in me to to admit that struck a cord in me to to admit that struck a cord in me to to admit that like this is this is who I am this is my like this is this is who I am this is my like this is this is who I am this is my identity and I'm going to own it and identity and I'm going to own it and identity and I'm going to own it and that will be the best expressions of my that will be the best expressions of my that will be the best expressions of my creativity across a broad spectrum of of creativity across a broad spectrum of of creativity across a broad spectrum of of of projects when I know who I am what I of projects when I know who I am what I of projects when I know who I am what I like what inspires me what drives me um like what inspires me what drives me um like what inspires me what drives me um yes so I just I just wanted to highlight yes so I just I just wanted to highlight yes so I just I just wanted to highlight that before before we moved on but let's that before before we moved on but let's that before before we moved on but let's get granular now again I want to talk get granular now again I want to talk get granular now again I want to talk about church branding and and you've about church branding and and you've about church branding and and you've you've hit on a few projects that that you've hit on a few projects that that you've hit on a few projects that that you've been responsible for that that you've been responsible for that that you've been responsible for that that aren't uh Church specific but now we're aren't uh Church specific but now we're aren't uh Church specific but now we're talking to small midsize churches which

talking to small midsize churches which talking to small midsize churches which are the uh the represent the biggest are the uh the represent the biggest are the uh the represent the biggest part of our audience when you are part of our audience when you are part of our audience when you are creating a new brand a new brand project creating a new brand a new brand project creating a new brand a new brand project for a church what are the typical order for a church what are the typical order for a church what are the typical order of operations for you as the creative of operations for you as the creative of operations for you as the creative director uh the Creative Marketing director uh the Creative Marketing director uh the Creative Marketing marketing agency or maybe just a marketing agency or maybe just a marketing agency or maybe just a singular creative volunteering or singular creative volunteering or singular creative volunteering or working in a small local church what are working in a small local church what are working in a small local church what are the typical order of operations for You the typical order of operations for You the typical order of operations for You When approaching a new brand for a When approaching a new brand for a When approaching a new brand for a church church church yeah I think in the last couple years um yeah I think in the last couple years um yeah I think in the last couple years um we've really fine-tuned our process for we've really fine-tuned our process for we've really fine-tuned our process for this and not there's not a rinse and this and not there's not a rinse and this and not there's not a rinse and repeat one size fits-all process there's repeat one size fits-all process there's repeat one size fits-all process there's other creatives who come up with other creatives who come up with other creatives who come up with brilliant processes as well for us um we brilliant processes as well for us um we brilliant processes as well for us um we lead our pastors through an entire lead our pastors through an entire lead our pastors through an entire hourlong meeting called a branding hourlong meeting called a branding hourlong meeting called a branding Discovery call and what we do in that Discovery call and what we do in that Discovery call and what we do in that hourong is we just listen we we listen hourong is we just listen we we listen hourong is we just listen we we listen to the pastor's heart we get to know who to the pastor's heart we get to know who to the pastor's heart we get to know who they are as a person we get to know what they are as a person we get to know what they are as a person we get to know what sets them apart sets them apart sets them apart um we get to know you know what drives um we get to know you know what drives um we get to know you know what drives them um what gives them their passion them um what gives them their passion them um what gives them their passion why they chose to be a pastor um the why they chose to be a pastor um the why they chose to be a pastor um the vision of their Church where they're vision of their Church where they're vision of their Church where they're taking it where it's it going where is taking it where it's it going where is taking it where it's it going where is it going to be in the next 5 10 years it going to be in the next 5 10 years it going to be in the next 5 10 years whatever we create has to support that whatever we create has to support that whatever we create has to support that if they're not making it today and they if they're not making it today and they if they're not making it today and they don't have capacity to do it today it don't have capacity to do it today it don't have capacity to do it today it needs to support that um and then asking needs to support that um and then asking needs to support that um and then asking them about their Target demographic um them about their Target demographic um them about their Target demographic um asking them all of their value uh asking them all of their value uh asking them all of their value uh statements if they have like six value statements if they have like six value statements if they have like six value statements like we want to hear them and statements like we want to hear them and statements like we want to hear them and there's usually a very strong chord or there's usually a very strong chord or there's usually a very strong chord or thread of we're passionate about worship

thread of we're passionate about worship thread of we're passionate about worship um we're passionate about um reaching um we're passionate about um reaching um we're passionate about um reaching our city and doing I love my City events our city and doing I love my City events our city and doing I love my City events uh my church here is like our heart is uh my church here is like our heart is uh my church here is like our heart is global um they're so passionate about global um they're so passionate about global um they're so passionate about reaching missions um and and doing tons reaching missions um and and doing tons reaching missions um and and doing tons of missions trips sending out of missions trips sending out of missions trips sending out missionaries so there's always a like missionaries so there's always a like missionaries so there's always a like driving force and you you need to hear driving force and you you need to hear driving force and you you need to hear that sound you need to know what that is that sound you need to know what that is that sound you need to know what that is um you can't just again it's not um you can't just again it's not um you can't just again it's not branding is not a rinse and repeat like branding is not a rinse and repeat like branding is not a rinse and repeat like oh I can make a brand without ever oh I can make a brand without ever oh I can make a brand without ever talking to the client your brand has to talking to the client your brand has to talking to the client your brand has to match the client's vision and I always match the client's vision and I always match the client's vision and I always um put that back whatever we land on for um put that back whatever we land on for um put that back whatever we land on for that Vision I always put that back in that Vision I always put that back in that Vision I always put that back in front of the pastors before we go front of the pastors before we go front of the pastors before we go through brand Concepts after we go through brand Concepts after we go through brand Concepts after we go through brand Concepts hey here's our through brand Concepts hey here's our through brand Concepts hey here's our mood board here's I put together after mood board here's I put together after mood board here's I put together after that convers that convers that convers the next meeting I do is an art the next meeting I do is an art the next meeting I do is an art Direction review and I take all of those Direction review and I take all of those Direction review and I take all of those words all of that heart all of that words all of that heart all of that words all of that heart all of that emotion um and then I put it into um an emotion um and then I put it into um an emotion um and then I put it into um an art Direction a mood board and I put it art Direction a mood board and I put it art Direction a mood board and I put it into brand language so if they don't into brand language so if they don't into brand language so if they don't already have a mission statement already have a mission statement already have a mission statement sometimes it's Church plants I help them sometimes it's Church plants I help them sometimes it's Church plants I help them summarize okay what I heard from you is summarize okay what I heard from you is summarize okay what I heard from you is you want to be like this this this this you want to be like this this this this you want to be like this this this this and this does that sound accurate and and this does that sound accurate and and this does that sound accurate and usually they're like oh my gosh yes you usually they're like oh my gosh yes you usually they're like oh my gosh yes you nailed it and they feel so validated nailed it and they feel so validated nailed it and they feel so validated it's the classic like therapy technique it's the classic like therapy technique it's the classic like therapy technique of like so what I hear you saying is of like so what I hear you saying is of like so what I hear you saying is this does that sound right and they're this does that sound right and they're this does that sound right and they're like yes I feel so heard by you and I

like yes I feel so heard by you and I like yes I feel so heard by you and I promise you at that meeting they trust promise you at that meeting they trust promise you at that meeting they trust you they're like this girl hears me this you they're like this girl hears me this you they're like this girl hears me this person knows me they're nailing it like person knows me they're nailing it like person knows me they're nailing it like already they feel so like okay and you already they feel so like okay and you already they feel so like okay and you just sat with them for an hour to listen just sat with them for an hour to listen just sat with them for an hour to listen cuz the tricky thing with churches is cuz the tricky thing with churches is cuz the tricky thing with churches is you're branding their B you're branding their B you're branding their B baby and there's an emotional connection baby and there's an emotional connection baby and there's an emotional connection to they want this thing to be absolutely to they want this thing to be absolutely to they want this thing to be absolutely perfect so when you take that time you perfect so when you take that time you perfect so when you take that time you know it might feel like oh that's know it might feel like oh that's know it might feel like oh that's excessive I can do that in a 10-minute excessive I can do that in a 10-minute excessive I can do that in a 10-minute call it's the most important thing it's call it's the most important thing it's call it's the most important thing it's setting the stage for your relationship setting the stage for your relationship setting the stage for your relationship it's setting the stage for trust it's setting the stage for trust it's setting the stage for trust obviously they hired you so they they obviously they hired you so they they obviously they hired you so they they trust you at least somewhat but that trust you at least somewhat but that trust you at least somewhat but that conversation like I've gotten pastors to conversation like I've gotten pastors to conversation like I've gotten pastors to literally break down walls I was just literally break down walls I was just literally break down walls I was just working with a pastor um and he's he working with a pastor um and he's he working with a pastor um and he's he he's a part of a well-known Church um he's a part of a well-known Church um he's a part of a well-known Church um it's like I think the church is like it's like I think the church is like it's like I think the church is like 8,000 people um and he he kind of 8,000 people um and he he kind of 8,000 people um and he he kind of cringes at the thought of like making cringes at the thought of like making cringes at the thought of like making his own personal social media like a his own personal social media like a his own personal social media like a he's not trying to be a celebrity Pastor he's not trying to be a celebrity Pastor he's not trying to be a celebrity Pastor it kind of cringes him but his whole it kind of cringes him but his whole it kind of cringes him but his whole team is like but you don't understand team is like but you don't understand team is like but you don't understand building your platform as a p so we're building your platform as a p so we're building your platform as a p so we're personal branding him um to support his personal branding him um to support his personal branding him um to support his church because a lot of people look up church because a lot of people look up church because a lot of people look up to him a lot of people Mentor him and to to him a lot of people Mentor him and to to him a lot of people Mentor him and to help him understand like no this isn't help him understand like no this isn't help him understand like no this isn't like a cringey thing this is is this is like a cringey thing this is is this is like a cringey thing this is is this is your ministry being pushed forward and your ministry being pushed forward and your ministry being pushed forward and more people are going to be able to hear more people are going to be able to hear more people are going to be able to hear it and you could see his like all his it and you could see his like all his it and you could see his like all his walls like came down when we put it like walls like came down when we put it like walls like came down when we put it like that and now there was trust now he

that and now there was trust now he that and now there was trust now he didn't feel cringey about it like he didn't feel cringey about it like he didn't feel cringey about it like he felt so heard and validated so anyways felt so heard and validated so anyways felt so heard and validated so anyways getting back to the art direction we put getting back to the art direction we put getting back to the art direction we put all that back in front of them and we all that back in front of them and we all that back in front of them and we show them a few mood boards and say all show them a few mood boards and say all show them a few mood boards and say all right this is the first time we're going right this is the first time we're going right this is the first time we're going from words to pictures does it feel from words to pictures does it feel from words to pictures does it feel right what what do you like what do you right what what do you like what do you right what what do you like what do you like what do you not like on this board like what do you not like on this board like what do you not like on this board sometimes if it's clear I'll put sometimes if it's clear I'll put sometimes if it's clear I'll put together one board if it's not clear together one board if it's not clear together one board if it's not clear they're kind of not sure what they want they're kind of not sure what they want they're kind of not sure what they want I put together five boards and we walk I put together five boards and we walk I put together five boards and we walk through all of them and I and I sit through all of them and I and I sit through all of them and I and I sit there with them and I ask them why do there with them and I ask them why do there with them and I ask them why do you like this why do you not like that you like this why do you not like that you like this why do you not like that explain um tell me more about that and explain um tell me more about that and explain um tell me more about that and and you can catch it in their language and you can catch it in their language and you can catch it in their language of descri that's why I will never I will of descri that's why I will never I will of descri that's why I will never I will never send a mood board over email never send a mood board over email never send a mood board over email because I can't hear them and and I because I can't hear them and and I because I can't hear them and and I don't think that they're going to don't think that they're going to don't think that they're going to respond they're going to type out all of respond they're going to type out all of respond they're going to type out all of their reasoning I have to hear them it's their reasoning I have to hear them it's their reasoning I have to hear them it's either a oh my gosh yes or it's a I either a oh my gosh yes or it's a I either a oh my gosh yes or it's a I don't know about that one yes to that so don't know about that one yes to that so don't know about that one yes to that so yes you have to go through that yes you have to go through that yes you have to go through that interpretation phase and then from there interpretation phase and then from there interpretation phase and then from there once we have the target once they've once we have the target once they've once we have the target once they've approved the mood board they've approved approved the mood board they've approved approved the mood board they've approved all the brand language um and you put all the brand language um and you put all the brand language um and you put all that back in front of them then we all that back in front of them then we all that back in front of them then we say okay are we on the right track I'm say okay are we on the right track I'm say okay are we on the right track I'm like are you with me okay we're doing like are you with me okay we're doing like are you with me okay we're doing this all right next phase I'm going to this all right next phase I'm going to this all right next phase I'm going to meet with you in a couple of weeks and meet with you in a couple of weeks and meet with you in a couple of weeks and I'm going to put together three I'm going to put together three I'm going to put together three different directions this is how we do different directions this is how we do different directions this is how we do it this is why I say creatives can do it it this is why I say creatives can do it it this is why I say creatives can do it so differently we put together three so differently we put together three so differently we put together three different directions um that are different directions um that are different directions um that are completely BL baked start to finish I completely BL baked start to finish I completely BL baked start to finish I don't show them 20 logos which I think don't show them 20 logos which I think don't show them 20 logos which I think is a huge mistake that creatives make um

is a huge mistake that creatives make um is a huge mistake that creatives make um because then they get really nitpicky because then they get really nitpicky because then they get really nitpicky and granular like we as the creatives and granular like we as the creatives and granular like we as the creatives put the best three logos in front of put the best three logos in front of put the best three logos in front of them we show it to them in black and them we show it to them in black and them we show it to them in black and white we show it to them in every single white we show it to them in every single white we show it to them in every single Direction um that's left Justified Direction um that's left Justified Direction um that's left Justified centered horizontal vertical a patch you centered horizontal vertical a patch you centered horizontal vertical a patch you know whatever it is all the different know whatever it is all the different know whatever it is all the different expressions of it the icon the word Mark expressions of it the icon the word Mark expressions of it the icon the word Mark everything then we introduce color then everything then we introduce color then everything then we introduce color then we introduce fonts we we walk them we introduce fonts we we walk them we introduce fonts we we walk them through the this strategy of using the through the this strategy of using the through the this strategy of using the two to three fonts here's how they're two to three fonts here's how they're two to three fonts here's how they're going to be used and then we show them going to be used and then we show them going to be used and then we show them the brand and color now so that starts the brand and color now so that starts the brand and color now so that starts to come to life the logo starts to come to come to life the logo starts to come to come to life the logo starts to come to life then we don't stop there we need to life then we don't stop there we need to life then we don't stop there we need to put this in marketing we need to show to put this in marketing we need to show to put this in marketing we need to show a few mockups of you know what a church a few mockups of you know what a church a few mockups of you know what a church invite could be what the front page of a invite could be what the front page of a invite could be what the front page of a website could be what a social media website could be what a social media website could be what a social media post could look like um what some merch post could look like um what some merch post could look like um what some merch could look like you know whatever um could look like you know whatever um could look like you know whatever um marketing examples are helpful to get marketing examples are helpful to get marketing examples are helpful to get your mission across um we show those your mission across um we show those your mission across um we show those show some mockups then we do a summary show some mockups then we do a summary show some mockups then we do a summary now I show the other three and then we now I show the other three and then we now I show the other three and then we we walk through all of it and ask them we walk through all of it and ask them we walk through all of it and ask them what they think so the the point of what they think so the the point of what they think so the the point of going from that start to finish is you going from that start to finish is you going from that start to finish is you can't Envision a brand with just a logo can't Envision a brand with just a logo can't Envision a brand with just a logo you have to see okay what does that mean you have to see okay what does that mean you have to see okay what does that mean now on a flag outside at the now on a flag outside at the now on a flag outside at the front that changes everything you have front that changes everything you have front that changes everything you have to see the colors the design elements to see the colors the design elements to see the colors the design elements the fonts the photography photography the fonts the photography photography the fonts the photography photography it's something that a lot of people it's something that a lot of people it's something that a lot of people forget and skimp on um so you have to forget and skimp on um so you have to forget and skimp on um so you have to see all of that working together to know see all of that working together to know see all of that working together to know if you like the essence of the brand and

if you like the essence of the brand and if you like the essence of the brand and again we're putting all that brand again we're putting all that brand again we're putting all that brand language and that art Direction in back language and that art Direction in back language and that art Direction in back in front of them saying this is what you in front of them saying this is what you in front of them saying this is what you said you wanted it to feel like these said you wanted it to feel like these said you wanted it to feel like these three directions better feel like that three directions better feel like that three directions better feel like that and usually when I use that process and usually when I use that process and usually when I use that process I get so they usually pick One Direction I get so they usually pick One Direction I get so they usually pick One Direction and there's very minimal edits that was and there's very minimal edits that was and there's very minimal edits that was gold that was Caitlyn in her branding gold that was Caitlyn in her branding gold that was Caitlyn in her branding bag laying out the wisdom I uh I there's bag laying out the wisdom I uh I there's bag laying out the wisdom I uh I there's so many questions I have for you so I'm so many questions I have for you so I'm so many questions I have for you so I'm just going to go straight to the next just going to go straight to the next just going to go straight to the next one and not waste any time with anyone one and not waste any time with anyone one and not waste any time with anyone listening to me you mention photography listening to me you mention photography listening to me you mention photography at the end of uh that outstanding um at the end of uh that outstanding um at the end of uh that outstanding um outline of what you're doing and that outline of what you're doing and that outline of what you're doing and that clearly when I'm looking through your clearly when I'm looking through your clearly when I'm looking through your portfolio plays a big role in the brands portfolio plays a big role in the brands portfolio plays a big role in the brands that you're putting together uh when that you're putting together uh when that you're putting together uh when Kanye was doing his Sunday service tour Kanye was doing his Sunday service tour Kanye was doing his Sunday service tour and came through Miami uh you were doing and came through Miami uh you were doing and came through Miami uh you were doing photography for that so how does photography for that so how does photography for that so how does photography play a role in this or maybe photography play a role in this or maybe photography play a role in this or maybe even a better question is like okay what even a better question is like okay what even a better question is like okay what are the best practices for photography are the best practices for photography are the best practices for photography and integrating those within a brand and integrating those within a brand and integrating those within a brand what is your creative eye seeing with what is your creative eye seeing with what is your creative eye seeing with photos yeah so photography is something photos yeah so photography is something photos yeah so photography is something that I have a huge passion for I love that I have a huge passion for I love that I have a huge passion for I love being in a studio I love playing with being in a studio I love playing with being in a studio I love playing with lighting I want to be the first to say lighting I want to be the first to say lighting I want to be the first to say I'm not a photo expert I didn't go to I'm not a photo expert I didn't go to I'm not a photo expert I didn't go to school for phot photography I didn't I I school for phot photography I didn't I I school for phot photography I didn't I I learn I can dabble a a camera slightly learn I can dabble a a camera slightly learn I can dabble a a camera slightly but I bring people in who are experts at but I bring people in who are experts at but I bring people in who are experts at what they do I art direct and I maybe I what they do I art direct and I maybe I what they do I art direct and I maybe I influence the stage the set the influence the stage the set the influence the stage the set the aesthetic of the whole shoot and then I aesthetic of the whole shoot and then I aesthetic of the whole shoot and then I bring in an excellent photographer I

bring in an excellent photographer I bring in an excellent photographer I bring in um someone who's bomb at bring in um someone who's bomb at bring in um someone who's bomb at lighting because to get a cool lighting lighting because to get a cool lighting lighting because to get a cool lighting effect like you have to know what you're effect like you have to know what you're effect like you have to know what you're doing um so I always bring the experts doing um so I always bring the experts doing um so I always bring the experts along in it with me to help support the along in it with me to help support the along in it with me to help support the vision and even creatively if I don't vision and even creatively if I don't vision and even creatively if I don't know how to do an animation I'm hiring know how to do an animation I'm hiring know how to do an animation I'm hiring I'm bringing on an animator so um I I'm bringing on an animator so um I I'm bringing on an animator so um I think that's super important to not be think that's super important to not be think that's super important to not be afraid to bring more people in I think afraid to bring more people in I think afraid to bring more people in I think sometimes people hold and they're like sometimes people hold and they're like sometimes people hold and they're like this is my project and they they feel this is my project and they they feel this is my project and they they feel you know a sense of control that they're you know a sense of control that they're you know a sense of control that they're afraid but you you got to let people in afraid but you you got to let people in afraid but you you got to let people in it's going to make things so much better it's going to make things so much better it's going to make things so much better so um process with photography um I I do so um process with photography um I I do so um process with photography um I I do the same thing I put together a mood the same thing I put together a mood the same thing I put together a mood board put together a Vibe and an board put together a Vibe and an board put together a Vibe and an aesthetic aesthetic aesthetic um I definitely think it's something um I definitely think it's something um I definitely think it's something within a brand that can take your brand within a brand that can take your brand within a brand that can take your brand to the next level I tell people all the to the next level I tell people all the to the next level I tell people all the time get outside of your computer I know time get outside of your computer I know time get outside of your computer I know that you're a designer I know that like that you're a designer I know that like that you're a designer I know that like this is your tool and this is your space this is your tool and this is your space this is your tool and this is your space get outside of a computer like even get outside of a computer like even get outside of a computer like even printing out a graphic and taking a printing out a graphic and taking a printing out a graphic and taking a photo of it like changes the entire photo of it like changes the entire photo of it like changes the entire graphic and so working with multiple graphic and so working with multiple graphic and so working with multiple mediums um I think is is very it's just mediums um I think is is very it's just mediums um I think is is very it's just a really good practice to be able to do a really good practice to be able to do a really good practice to be able to do that um and then yeah when you're that um and then yeah when you're that um and then yeah when you're working on a brand or a sermon series working on a brand or a sermon series working on a brand or a sermon series our best sermon series or collection of our best sermon series or collection of our best sermon series or collection of talks um was the the best ones were when talks um was the the best ones were when talks um was the the best ones were when we did an entire photo shoot around it we did an entire photo shoot around it we did an entire photo shoot around it so Vu girl we did one for V for crew so Vu girl we did one for V for crew so Vu girl we did one for V for crew catchup we did like this camping theme

catchup we did like this camping theme catchup we did like this camping theme and we did like a very West and we did like a very West and we did like a very West Anderson um photo shoot that went along Anderson um photo shoot that went along Anderson um photo shoot that went along with it and it was like hey grab your with it and it was like hey grab your with it and it was like hey grab your friends go to crew catch it was just it friends go to crew catch it was just it friends go to crew catch it was just it came so much more to life when like you came so much more to life when like you came so much more to life when like you when you had that to bring to the table when you had that to bring to the table when you had that to bring to the table cuz photos in of itself like I know it's cuz photos in of itself like I know it's cuz photos in of itself like I know it's cliche but a picture is worth a thousand cliche but a picture is worth a thousand cliche but a picture is worth a thousand thousand words and to bring that thousand words and to bring that thousand words and to bring that alongside color and now clip things out alongside color and now clip things out alongside color and now clip things out put filters on it create fun effects um put filters on it create fun effects um put filters on it create fun effects um it it tells a really cool story and it it it tells a really cool story and it it it tells a really cool story and it also begins to look like something also begins to look like something also begins to look like something you've never seen before because even if you've never seen before because even if you've never seen before because even if you tried to perfect you tried to perfect you tried to perfect perfectly um mimic a photo that you see perfectly um mimic a photo that you see perfectly um mimic a photo that you see like this is our inspiration photo this like this is our inspiration photo this like this is our inspiration photo this is what we want it to look like you're is what we want it to look like you're is what we want it to look like you're not going to nail it it's going to be not going to nail it it's going to be not going to nail it it's going to be creative and beautiful in its own way creative and beautiful in its own way creative and beautiful in its own way and it's it's one of a kind so I think and it's it's one of a kind so I think and it's it's one of a kind so I think photography makes things really oneof a photography makes things really oneof a photography makes things really oneof a kind final thing I wanted to ask you kind final thing I wanted to ask you kind final thing I wanted to ask you about was your work with Maverick City about was your work with Maverick City about was your work with Maverick City Grammy nominated work amen that's Grammy nominated work amen that's Grammy nominated work amen that's correct praise God yeah tell us about uh correct praise God yeah tell us about uh correct praise God yeah tell us about uh what you were doing there yeah so again what you were doing there yeah so again what you were doing there yeah so again this is just you know the Lord's favor this is just you know the Lord's favor this is just you know the Lord's favor and I literally can take no credit for and I literally can take no credit for and I literally can take no credit for this but um when I was working at Vu um this but um when I was working at Vu um this but um when I was working at Vu um well after I actually done working at Vu well after I actually done working at Vu well after I actually done working at Vu afterwards um you never know who's afterwards um you never know who's afterwards um you never know who's watching you and that's the beautiful watching you and that's the beautiful watching you and that's the beautiful thing about social media is you know you thing about social media is you know you thing about social media is you know you never know who's listening to this show never know who's listening to this show never know who's listening to this show you know you never know who's paying you know you never know who's paying you know you never know who's paying attention who is really inspired by you

attention who is really inspired by you attention who is really inspired by you and and um I had his name is Norman and and and um I had his name is Norman and and and um I had his name is Norman and he is the founder of tribal records um he is the founder of tribal records um he is the founder of tribal records um so founder of Maverick city house fires so founder of Maverick city house fires so founder of Maverick city house fires um Naomi Chandler everyone under his um Naomi Chandler everyone under his um Naomi Chandler everyone under his label the the Rosses I believe are label the the Rosses I believe are label the the Rosses I believe are actually under his label as well um and actually under his label as well um and actually under his label as well um and so he approached me and so he approached me and so he approached me and he right out of the gates just said hey he right out of the gates just said hey he right out of the gates just said hey I've been keeping tabs on you for the I've been keeping tabs on you for the I've been keeping tabs on you for the last year I love everything you touch last year I love everything you touch last year I love everything you touch love your creativity um we're actually love your creativity um we're actually love your creativity um we're actually working on an all women's tour this was working on an all women's tour this was working on an all women's tour this was called its time tour that was with called its time tour that was with called its time tour that was with Natalie Grant Tasha cobs Leonard um TAA Natalie Grant Tasha cobs Leonard um TAA Natalie Grant Tasha cobs Leonard um TAA gaw Roger and um na rain and those four gaw Roger and um na rain and those four gaw Roger and um na rain and those four ladies ended up coming together to be ladies ended up coming together to be ladies ended up coming together to be four leading women voices so it was one four leading women voices so it was one four leading women voices so it was one of the first all girls tour to happen of the first all girls tour to happen of the first all girls tour to happen and he was like we really want a female and he was like we really want a female and he was like we really want a female creative director who can sit down with creative director who can sit down with creative director who can sit down with these ladies and really understand how these ladies and really understand how these ladies and really understand how to take four very different to take four very different to take four very different personalities and mash it into one tour personalities and mash it into one tour personalities and mash it into one tour and we think you're the girl for the job and we think you're the girl for the job and we think you're the girl for the job and he straight up told me he's like you and he straight up told me he's like you and he straight up told me he's like you don't have to send us a resume portfolio don't have to send us a resume portfolio don't have to send us a resume portfolio he's like you're hired like we want you he's like you're hired like we want you he's like you're hired like we want you and that was probably the most and that was probably the most and that was probably the most flattering thing ever to happen um and flattering thing ever to happen um and flattering thing ever to happen um and so I started literally the next week we so I started literally the next week we so I started literally the next week we went and did a Content shoot and it was went and did a Content shoot and it was went and did a Content shoot and it was a whirlwind from there because it was a a whirlwind from there because it was a a whirlwind from there because it was a very short timeline um and turnaround very short timeline um and turnaround very short timeline um and turnaround time but I basically got to creative time but I basically got to creative time but I basically got to creative direct the entire tour um oversee the direct the entire tour um oversee the direct the entire tour um oversee the content shoot oversee the social media content shoot oversee the social media content shoot oversee the social media um oversee all the graphics that were

um oversee all the graphics that were um oversee all the graphics that were going out for it and then through that going out for it and then through that going out for it and then through that so that was obviously under the tribal so that was obviously under the tribal so that was obviously under the tribal records label so then the next ask from records label so then the next ask from records label so then the next ask from them was hey Maverick city is coming out them was hey Maverick city is coming out them was hey Maverick city is coming out with an album they haven't come out with with an album they haven't come out with with an album they haven't come out with an album in a few years fans are really an album in a few years fans are really an album in a few years fans are really like anticipating this new release um we like anticipating this new release um we like anticipating this new release um we want you to design the album covers for want you to design the album covers for want you to design the album covers for it and we want you to create a direct it and we want you to create a direct it and we want you to create a direct kind of the whole essence of the tour um kind of the whole essence of the tour um kind of the whole essence of the tour um as well in a similar vein that you did as well in a similar vein that you did as well in a similar vein that you did with its time and that again just so so with its time and that again just so so with its time and that again just so so honoring um but it's funny because honoring um but it's funny because honoring um but it's funny because there's so many designers that could be there's so many designers that could be there's so many designers that could be in that position and so many incredible in that position and so many incredible in that position and so many incredible people out there that it just really people out there that it just really people out there that it just really felt like right place right time right felt like right place right time right felt like right place right time right opportunity and to say I'm so thankful opportunity and to say I'm so thankful opportunity and to say I'm so thankful and you never know when you're creating and you never know when you're creating and you never know when you're creating something if it's going to get nominated something if it's going to get nominated something if it's going to get nominated for a Grammy obviously you're hoping for for a Grammy obviously you're hoping for for a Grammy obviously you're hoping for that but that was just a really that but that was just a really that but that was just a really beautiful moment to see that to see your beautiful moment to see that to see your beautiful moment to see that to see your work up at the Grammys um so that was work up at the Grammys um so that was work up at the Grammys um so that was just very rewarding as a creative but um just very rewarding as a creative but um just very rewarding as a creative but um yeah for that again they barely gave me yeah for that again they barely gave me yeah for that again they barely gave me anything and Norman was like kov we anything and Norman was like kov we anything and Norman was like kov we trust you I know you're going to smash trust you I know you're going to smash trust you I know you're going to smash it go do your thing and I was like okay it go do your thing and I was like okay it go do your thing and I was like okay like on one hand you're like sick can like on one hand you're like sick can like on one hand you're like sick can make anything I want on the other hand make anything I want on the other hand make anything I want on the other hand it's like can you give me a word can you it's like can you give me a word can you it's like can you give me a word can you give me something and at this point give me something and at this point give me something and at this point those songs weren't even fully recorded those songs weren't even fully recorded those songs weren't even fully recorded yet they gave me like five songs they yet they gave me like five songs they yet they gave me like five songs they had God problems um they had obviously had God problems um they had obviously had God problems um they had obviously more than able they had they had already more than able they had they had already more than able they had they had already a few songs out um and so I kind of a few songs out um and so I kind of a few songs out um and so I kind of caught the essence of it um but I really caught the essence of it um but I really caught the essence of it um but I really had to just pull and pray because they

had to just pull and pray because they had to just pull and pray because they asked me for Concepts within 3 days and asked me for Concepts within 3 days and asked me for Concepts within 3 days and so I came up with 33 Concepts in 3 days so I came up with 33 Concepts in 3 days so I came up with 33 Concepts in 3 days and I was like I don't know what you and I was like I don't know what you and I was like I don't know what you want here's a bunch of stuff I hope it want here's a bunch of stuff I hope it want here's a bunch of stuff I hope it sticks what do you like and they were sticks what do you like and they were sticks what do you like and they were cool we they were like cool we want cool we they were like cool we want cool we they were like cool we want these seven we want these ones for these these seven we want these ones for these these seven we want these ones for these singles we want these ones for the album singles we want these ones for the album singles we want these ones for the album we want this one for the EP and um yeah we want this one for the EP and um yeah we want this one for the EP and um yeah from there then I exported it and from there then I exported it and from there then I exported it and created like a branding style guide cuz created like a branding style guide cuz created like a branding style guide cuz then their team took it and put it on then their team took it and put it on then their team took it and put it on all the pre-release Graphics the all the pre-release Graphics the all the pre-release Graphics the promotional graphics and it really got promotional graphics and it really got promotional graphics and it really got blown out from there um so it's funny blown out from there um so it's funny blown out from there um so it's funny you think about oh I'm just creating an you think about oh I'm just creating an you think about oh I'm just creating an album cover it's like no you're creative album cover it's like no you're creative album cover it's like no you're creative directing the whole essence of what this directing the whole essence of what this directing the whole essence of what this thing is going to be for the next six thing is going to be for the next six thing is going to be for the next six months so with that in mind there still months so with that in mind there still months so with that in mind there still has to be you know meaning and intention has to be you know meaning and intention has to be you know meaning and intention behind it you can't just randomly make behind it you can't just randomly make behind it you can't just randomly make something that looks cool so that was a something that looks cool so that was a something that looks cool so that was a whirlwind of a project they're they're whirlwind of a project they're they're whirlwind of a project they're they're notorious for very short timelines so it notorious for very short timelines so it notorious for very short timelines so it was fun and I really needed God to help was fun and I really needed God to help was fun and I really needed God to help me but we got through me but we got through me but we got through it uh kayn you can hear just the years it uh kayn you can hear just the years it uh kayn you can hear just the years of wisdom and how much work you've done of wisdom and how much work you've done of wisdom and how much work you've done coming out in every single answer and coming out in every single answer and coming out in every single answer and truly appreciate your time if people truly appreciate your time if people truly appreciate your time if people want to connect with you uh work with want to connect with you uh work with want to connect with you uh work with you what is the best way to do that yeah you what is the best way to do that yeah you what is the best way to do that yeah um my personal Instagram would be kov um um my personal Instagram would be kov um um my personal Instagram would be kov um k a y h o v um I post a lot of creative k a y h o v um I post a lot of creative k a y h o v um I post a lot of creative stuff on there my journey there um if stuff on there my journey there um if stuff on there my journey there um if they want to work with me I have two they want to work with me I have two they want to work with me I have two different sources for that I have different sources for that I have different sources for that I have Monarch Collective um my studio um we're

Monarch Collective um my studio um we're Monarch Collective um my studio um we're we're kind of a we're operating as like we're kind of a we're operating as like we're kind of a we're operating as like a full service studio so monarch c. a full service studio so monarch c. a full service studio so monarch c. studio is the website um and then if studio is the website um and then if studio is the website um and then if they're a church um and they really want they're a church um and they really want they're a church um and they really want help rebranding relaunching I have a ton help rebranding relaunching I have a ton help rebranding relaunching I have a ton of resources um on brandou church. and I of resources um on brandou church. and I of resources um on brandou church. and I really created Brandy church. because I really created Brandy church. because I really created Brandy church. because I was working with so many churches was working with so many churches was working with so many churches creating custom content for them custom creating custom content for them custom creating custom content for them custom branding and that just really adds up branding and that just really adds up branding and that just really adds up but doesn't matter what creative you're but doesn't matter what creative you're but doesn't matter what creative you're hiring it can become really expensive to hiring it can become really expensive to hiring it can become really expensive to work on marketing for an entire year work on marketing for an entire year work on marketing for an entire year um but I noticed that all these churches um but I noticed that all these churches um but I noticed that all these churches were actually looking for a very similar were actually looking for a very similar were actually looking for a very similar thing um and so rather than having thing um and so rather than having thing um and so rather than having people come and ask for custom work for people come and ask for custom work for people come and ask for custom work for me I created a ton of templates um me I created a ton of templates um me I created a ton of templates um social media uh templates um best social media uh templates um best social media uh templates um best practices I basically created templates practices I basically created templates practices I basically created templates for the 10 key areas of um a church and for the 10 key areas of um a church and for the 10 key areas of um a church and that would be um social media merch um a that would be um social media merch um a that would be um social media merch um a Sunday Ser Sunday series whether that's Sunday Ser Sunday series whether that's Sunday Ser Sunday series whether that's announcement Graphics or series Graphics announcement Graphics or series Graphics announcement Graphics or series Graphics um they growth track whatever they call um they growth track whatever they call um they growth track whatever they call their next steps class the connect their next steps class the connect their next steps class the connect Corner the welcome experience um their Corner the welcome experience um their Corner the welcome experience um their launch plan pack um and I really just launch plan pack um and I really just launch plan pack um and I really just created a ton of tools and resources so created a ton of tools and resources so created a ton of tools and resources so go to brander church. for anything go to brander church. for anything go to brander church. for anything related to that um yeah I can vouch for related to that um yeah I can vouch for related to that um yeah I can vouch for Brandy church. I was on that website all Brandy church. I was on that website all Brandy church. I was on that website all morning and it looks outstanding and morning and it looks outstanding and morning and it looks outstanding and surely is a great investment for uh for surely is a great investment for uh for surely is a great investment for uh for many many churches thanks again uh to many many churches thanks again uh to many many churches thanks again uh to Caitlyn greatly appreciate her time and

Caitlyn greatly appreciate her time and Caitlyn greatly appreciate her time and thank you for your time attention and thank you for your time attention and thank you for your time attention and trust we'll talk real soon her name is trust we'll talk real soon her name is trust we'll talk real soon her name is Caitlyn huband and she's here today Caitlyn huband and she's here today Caitlyn huband and she's here today we're going to ask her every question we're going to ask her every question we're going to ask her every question you've ever had about church branding you've ever had about church branding you've ever had about church branding typography fonts that's the same as typography fonts that's the same as typography fonts that's the same as typography her name is Caitlyn Loveland typography her name is Caitlyn Loveland typography her name is Caitlyn Loveland no her name is not it's freaking what is no her name is not it's freaking what is no her name is not it's freaking what is wrong with me I don't know