Your Pastor Says "I Don't Like It" But Can't Say Why

The most frustrating feedback loop in The most frustrating feedback loop in church creative. You spend hours on a church creative. You spend hours on a church creative. You spend hours on a video, a graphic, an announcement, and video, a graphic, an announcement, and video, a graphic, an announcement, and the feedback that you get is, "I just the feedback that you get is, "I just the feedback that you get is, "I just don't like it or it feels off with no don't like it or it feels off with no don't like it or it feels off with no extra explanation." It's not that your extra explanation." It's not that your extra explanation." It's not that your pastor is being difficult, [music] they pastor is being difficult, [music] they pastor is being difficult, [music] they just genuinely can't articulate why. just genuinely can't articulate why. just genuinely can't articulate why. Today, we're going to fix that. Let's Today, we're going to fix that. Let's Today, we're going to fix that. Let's dive in. [music] dive in. [music] dive in. [music] Well, hey there and welcome to the Well, hey there and welcome to the Well, hey there and welcome to the ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm pretty sure you're host. I'm joined as pretty sure you're host. I'm joined as pretty sure you're host. I'm joined as always by my co-host. It's Alexander always by my co-host. It's Alexander always by my co-host. It's Alexander Mills. And you can't spell that without Mills. And you can't spell that without Mills. And you can't spell that without AI. Am I right, people? [laughter] AI. Am I right, people? [laughter] AI. Am I right, people? [laughter] I think he's right. Hello. Hello. We I think he's right. Hello. Hello. We I think he's right. Hello. Hello. We just dropped a YouTube video on this just dropped a YouTube video on this just dropped a YouTube video on this exact topic on the Brady Sheer channel. exact topic on the Brady Sheer channel. exact topic on the Brady Sheer channel. It's called Why Your Church Only It's called Why Your Church Only It's called Why Your Church Only Attracts One Type of Person. Attracts One Type of Person. Attracts One Type of Person. >> And you might think that title has >> And you might think that title has >> And you might think that title has nothing to do with the podcast title of nothing to do with the podcast title of nothing to do with the podcast title of this episode. And that's true. But the this episode. And that's true. But the this episode. And that's true. But the exercise that is contained within that exercise that is contained within that exercise that is contained within that YouTube video is so powerful that it YouTube video is so powerful that it YouTube video is so powerful that it affects so many different avenues in affects so many different avenues in affects so many different avenues in church life, including the focus of this church life, including the focus of this church life, including the focus of this episode, which is why can I not get my episode, which is why can I not get my episode, which is why can I not get my pastor and I on the same page? Or it pastor and I on the same page? Or it pastor and I on the same page? Or it might not even be your pastor. Sometimes might not even be your pastor. Sometimes might not even be your pastor. Sometimes it's like people on the same team. You it's like people on the same team. You it's like people on the same team. You know, perhaps like Alex is working along know, perhaps like Alex is working along know, perhaps like Alex is working along like a peer in his church and they're like a peer in his church and they're like a peer in his church and they're like they can't see eye to eye. Or if like they can't see eye to eye. Or if like they can't see eye to eye. Or if you have a team of more than two people, you have a team of more than two people, you have a team of more than two people, you got one group on one side, one group you got one group on one side, one group you got one group on one side, one group on the other side. We're not redoing the on the other side. We're not redoing the on the other side. We're not redoing the exercise on this episode. So, go to that exercise on this episode. So, go to that exercise on this episode. So, go to that video, watch it through. There is a video, watch it through. There is a video, watch it through. There is a template. I walk you through the exact template. I walk you through the exact template. I walk you through the exact exercise and how to do it. What is that exercise and how to do it. What is that exercise and how to do it. What is that exercise? We talk through establishing exercise? We talk through establishing exercise? We talk through establishing your church's brand voice.

your church's brand voice. your church's brand voice. >> Now, if you hear that language and you >> Now, if you hear that language and you >> Now, if you hear that language and you go, "Brand voice sounds a little go, "Brand voice sounds a little go, "Brand voice sounds a little corporate." The reality is your church corporate." The reality is your church corporate." The reality is your church has a brand voice already. You've maybe has a brand voice already. You've maybe has a brand voice already. You've maybe defined it. Most churches haven't. defined it. Most churches haven't. defined it. Most churches haven't. >> Sure. And what happens is, as I >> Sure. And what happens is, as I >> Sure. And what happens is, as I discussed in that video, you end up like discussed in that video, you end up like discussed in that video, you end up like attracting one type of person usually attracting one type of person usually attracting one type of person usually and then repelling all others. and then repelling all others. and then repelling all others. >> And that's >> And that's >> And that's >> because of because of the language you >> because of because of the language you >> because of because of the language you use, use, use, >> right? Because what happens is that >> right? Because what happens is that >> right? Because what happens is that language almost always reflects like the language almost always reflects like the language almost always reflects like the person who's been there the longest or person who's been there the longest or person who's been there the longest or the pastor. And then you see these the pastor. And then you see these the pastor. And then you see these churches that are all very homogeneous churches that are all very homogeneous churches that are all very homogeneous and they're all like one type. And and they're all like one type. And and they're all like one type. And >> that doesn't only have weaknesses. That >> that doesn't only have weaknesses. That >> that doesn't only have weaknesses. That has its strengths. But I think that we has its strengths. But I think that we has its strengths. But I think that we can all agree the church is at its best can all agree the church is at its best can all agree the church is at its best when it is this like boiling pot of when it is this like boiling pot of when it is this like boiling pot of people from a range of ethnicities and people from a range of ethnicities and people from a range of ethnicities and ages and demographics and backgrounds. ages and demographics and backgrounds. ages and demographics and backgrounds. That doesn't mean like every church is That doesn't mean like every church is That doesn't mean like every church is meant to be a haven for every single meant to be a haven for every single meant to be a haven for every single type of person. That's not realistic. type of person. That's not realistic. type of person. That's not realistic. But I think if you looked at a church But I think if you looked at a church But I think if you looked at a church and it was just all one type, that would and it was just all one type, that would and it was just all one type, that would probably reflect something underneath probably reflect something underneath probably reflect something underneath that could be improved. And so we walk that could be improved. And so we walk that could be improved. And so we walk through this exercise to basically through this exercise to basically through this exercise to basically establish like who are the people that establish like who are the people that establish like who are the people that your churches were trying to reach? And your churches were trying to reach? And your churches were trying to reach? And now that you have that, how do you talk now that you have that, how do you talk now that you have that, how do you talk in such a way where you communicate in in such a way where you communicate in in such a way where you communicate in ways that they can receive it? And when ways that they can receive it? And when ways that they can receive it? And when you do this, you don't just become a you do this, you don't just become a you do this, you don't just become a haven for one group and then hostile to haven for one group and then hostile to haven for one group and then hostile to everyone else. You become a church that everyone else. You become a church that everyone else. You become a church that can be accepting of all the people that can be accepting of all the people that can be accepting of all the people that tend to naturally be in your orbit.

tend to naturally be in your orbit. tend to naturally be in your orbit. >> How does this then reflect and inform >> How does this then reflect and inform >> How does this then reflect and inform the problem where I make a design and the problem where I make a design and the problem where I make a design and Alex, my pastor, goes, "I don't know, Alex, my pastor, goes, "I don't know, Alex, my pastor, goes, "I don't know, man. I'm not feeling it." And I go, man. I'm not feeling it." And I go, man. I'm not feeling it." And I go, "That's not helpful." [laughter] "That's not helpful." [laughter] "That's not helpful." [laughter] and also not surprising. and also not surprising. and also not surprising. >> The big idea number one is this. I don't >> The big idea number one is this. I don't >> The big idea number one is this. I don't like it that Alex just shared. What a like it that Alex just shared. What a like it that Alex just shared. What a jerk is a symptom, not the problem jerk is a symptom, not the problem jerk is a symptom, not the problem itself. I think the easy thing is for me itself. I think the easy thing is for me itself. I think the easy thing is for me to then look at Alex and say like, I to then look at Alex and say like, I to then look at Alex and say like, I have this pastor [clears throat] have this pastor [clears throat] have this pastor [clears throat] problem. problem. problem. >> That is almost never the case. When a >> That is almost never the case. When a >> That is almost never the case. When a pastor or leader or peer cannot pastor or leader or peer cannot pastor or leader or peer cannot articulate feedback, it's almost always articulate feedback, it's almost always articulate feedback, it's almost always because there's no shared vocabulary. because there's no shared vocabulary. because there's no shared vocabulary. This happened the other day when my This happened the other day when my This happened the other day when my laundry machine stopped working and my laundry machine stopped working and my laundry machine stopped working and my LG frontload washer showed a code and it LG frontload washer showed a code and it LG frontload washer showed a code and it said LE. And thankfully, praise God for said LE. And thankfully, praise God for said LE. And thankfully, praise God for the tool of AI in this specific context the tool of AI in this specific context the tool of AI in this specific context because I am not a handy person. I have because I am not a handy person. I have because I am not a handy person. I have no handymanness in my lineage. no handymanness in my lineage. no handymanness in my lineage. And previously, I would just kind of And previously, I would just kind of And previously, I would just kind of like look up like look up like look up >> oh, what does this mean? And maybe I >> oh, what does this mean? And maybe I >> oh, what does this mean? And maybe I would get like a generic like it could would get like a generic like it could would get like a generic like it could mean this, this, or this. With AI, what mean this, this, or this. With AI, what mean this, this, or this. With AI, what I was able to do was like take a picture I was able to do was like take a picture I was able to do was like take a picture of my model and then walk through a of my model and then walk through a of my model and then walk through a bunch of troubleshooting steps and we bunch of troubleshooting steps and we bunch of troubleshooting steps and we got down to like this is the exact got down to like this is the exact got down to like this is the exact issue. It was a hall sensor issue. So, issue. It was a hall sensor issue. So, issue. It was a hall sensor issue. So, what I was able to do was talk to the what I was able to do was talk to the what I was able to do was talk to the technician and we got to the solution technician and we got to the solution technician and we got to the solution right away because we had shared right away because we had shared right away because we had shared vocabulary. I wasn't going, well, it vocabulary. I wasn't going, well, it vocabulary. I wasn't going, well, it doesn't spin. Make it spin. Okay. Well, doesn't spin. Make it spin. Okay. Well, doesn't spin. Make it spin. Okay. Well, there could be a million reasons why. I there could be a million reasons why. I there could be a million reasons why. I had gotten down to within a matter of had gotten down to within a matter of had gotten down to within a matter of moments the exact shared vocabulary. You moments the exact shared vocabulary. You moments the exact shared vocabulary. You cannot just use AI to do this in your

cannot just use AI to do this in your cannot just use AI to do this in your church. You have to go through the church. You have to go through the church. You have to go through the exercise that we outline in that YouTube exercise that we outline in that YouTube exercise that we outline in that YouTube video. video. video. What this avoids when you get to that What this avoids when you get to that What this avoids when you get to that point is you avoid like the vague point is you avoid like the vague point is you avoid like the vague wording of like, oh, make it more wording of like, oh, make it more wording of like, oh, make it more welcoming or make it more friendly. Like welcoming or make it more friendly. Like welcoming or make it more friendly. Like the type of generic language that exists the type of generic language that exists the type of generic language that exists in like virtually every church. Um, we in like virtually every church. Um, we in like virtually every church. Um, we all know that cliche of like, make it all know that cliche of like, make it all know that cliche of like, make it pop more, which is like the design pop more, which is like the design pop more, which is like the design feedback that doesn't actually like mean feedback that doesn't actually like mean feedback that doesn't actually like mean anything or it can mean so many anything or it can mean so many anything or it can mean so many different things to different people different things to different people different things to different people that it's not actionable. that it's not actionable. that it's not actionable. The problem is that if you don't fix The problem is that if you don't fix The problem is that if you don't fix this, what invariably ends up happening this, what invariably ends up happening this, what invariably ends up happening is that the creative feels attacked. is that the creative feels attacked. is that the creative feels attacked. [clears throat] [clears throat] [clears throat] >> The pastor feels unheard and everyone is >> The pastor feels unheard and everyone is >> The pastor feels unheard and everyone is frustrated. frustrated. frustrated. Yeah. I we you and I share you and I have we you and I share you and I have differing opinions on uh the use of AI, differing opinions on uh the use of AI, differing opinions on uh the use of AI, but you what you and I do share is an but you what you and I do share is an but you what you and I do share is an affinity for language and words both affinity for language and words both affinity for language and words both individual and put together. And we just individual and put together. And we just individual and put together. And we just have a a a high value on the words we have a a a high value on the words we have a a a high value on the words we use and how we use them. and working on use and how we use them. and working on use and how we use them. and working on a team together and in this team here a team together and in this team here a team together and in this team here because that's a value from the top down because that's a value from the top down because that's a value from the top down it it um we are quick to make it it um we are quick to make it it um we are quick to make adjustments in this area. But what I adjustments in this area. But what I adjustments in this area. But what I find is to to to kind of how you were find is to to to kind of how you were find is to to to kind of how you were opening the the show today about how you opening the the show today about how you opening the the show today about how you know if your church is kind of looking know if your church is kind of looking know if your church is kind of looking homogeneous that that may be for a homogeneous that that may be for a homogeneous that that may be for a reason and and the reason often is like reason and and the reason often is like reason and and the reason often is like is happening by accident, right? You've

is happening by accident, right? You've is happening by accident, right? You've just like you just don't know what you just like you just don't know what you just like you just don't know what you don't know. And so when it comes to to don't know. And so when it comes to to don't know. And so when it comes to to this like kind of negative feedback loop this like kind of negative feedback loop this like kind of negative feedback loop you get in when when you don't have a you get in when when you don't have a you get in when when you don't have a high priority on um clear and and high priority on um clear and and high priority on um clear and and concise and and um established maybe concise and and um established maybe concise and and um established maybe codified language in some senses codified language in some senses codified language in some senses >> you just like you're feeling this pain >> you just like you're feeling this pain >> you just like you're feeling this pain and this frustration because you don't and this frustration because you don't and this frustration because you don't know how to get out how to get unstuck. know how to get out how to get unstuck. know how to get out how to get unstuck. And I guess our our thesis here is that And I guess our our thesis here is that And I guess our our thesis here is that by codifying some language for your by codifying some language for your by codifying some language for your church, for your teams, for how you talk church, for your teams, for how you talk church, for your teams, for how you talk about things, it could be not only a about things, it could be not only a about things, it could be not only a path to get like unstuck and and to path to get like unstuck and and to path to get like unstuck and and to solve this problem, but like really solve this problem, but like really solve this problem, but like really accelerate the work that you can do accelerate the work that you can do accelerate the work that you can do together interpersonally, together interpersonally, together interpersonally, interprofessionally on a team and on a interprofessionally on a team and on a interprofessionally on a team and on a ministry team of of folks who are just ministry team of of folks who are just ministry team of of folks who are just we're just trying to like lead people in we're just trying to like lead people in we're just trying to like lead people in steps towards Jesus. And it's it's so steps towards Jesus. And it's it's so steps towards Jesus. And it's it's so unfortunate to get stuck in areas like unfortunate to get stuck in areas like unfortunate to get stuck in areas like this where a few simple adjustments this where a few simple adjustments this where a few simple adjustments could really help move us forward. The could really help move us forward. The could really help move us forward. The objection I can hear is like this is not objection I can hear is like this is not objection I can hear is like this is not something that we need. The reality is something that we need. The reality is something that we need. The reality is that that is not the correct that that is not the correct that that is not the correct interpretation.

interpretation. interpretation. >> If you're married, you know it's >> If you're married, you know it's >> If you're married, you know it's something that you need something that you need something that you need >> and it's something that everyone already >> and it's something that everyone already >> and it's something that everyone already has. has. has. >> There's no such thing as like we don't >> There's no such thing as like we don't >> There's no such thing as like we don't have culture. You have culture. You've have culture. You have culture. You've have culture. You have culture. You've either informed it or you've let it either informed it or you've let it either informed it or you've let it happen. We don't have policy in this happen. We don't have policy in this happen. We don't have policy in this church. Yeah, you do. church. Yeah, you do. church. Yeah, you do. >> It's either formal or informal. We don't >> It's either formal or informal. We don't >> It's either formal or informal. We don't have a brand voice. You do. either you have a brand voice. You do. either you have a brand voice. You do. either you cared to put in the work to decide what cared to put in the work to decide what cared to put in the work to decide what that was going to be based on things that was going to be based on things that was going to be based on things that were meaningful or you just let it that were meaningful or you just let it that were meaningful or you just let it happen based on like here's the person happen based on like here's the person happen based on like here's the person that has the most power or the most that has the most power or the most that has the most power or the most platform in this church, right? So like platform in this church, right? So like platform in this church, right? So like this is not like a we're going to have this is not like a we're going to have this is not like a we're going to have this or we're going to not. this or we're going to not. this or we're going to not. >> The question is do you care to do it >> The question is do you care to do it >> The question is do you care to do it intentionally or do you let it happen intentionally or do you let it happen intentionally or do you let it happen accidentally? And this is like 98% of accidentally? And this is like 98% of accidentally? And this is like 98% of churches at least are just letting it churches at least are just letting it churches at least are just letting it happen accidentally. And the point that happen accidentally. And the point that happen accidentally. And the point that I want to prove to you is that if you I want to prove to you is that if you I want to prove to you is that if you put in the work to do this exercise, not put in the work to do this exercise, not put in the work to do this exercise, not only will it help your church more only will it help your church more only will it help your church more effectively serve the people that you effectively serve the people that you effectively serve the people that you care about reaching, but even internally care about reaching, but even internally care about reaching, but even internally >> Mhm. >> Mhm. >> Mhm. >> in this example where people are trying >> in this example where people are trying >> in this example where people are trying to like get to the same place where the to like get to the same place where the to like get to the same place where the announcement we're making, the announcement we're making, the announcement we're making, the newsletter we're sending, the graphic newsletter we're sending, the graphic newsletter we're sending, the graphic that we're designing communicates what that we're designing communicates what that we're designing communicates what we want it to communicate. We need we want it to communicate. We need we want it to communicate. We need shared language. So what is the shared language. So what is the shared language. So what is the solution?

solution? solution? >> There needs to be four words for what >> There needs to be four words for what >> There needs to be four words for what your voice is. and then four words for your voice is. and then four words for your voice is. and then four words for what your voice is not. And in that what your voice is not. And in that what your voice is not. And in that YouTube video, I walk through a YouTube video, I walk through a YouTube video, I walk through a hypothetical church where I create their hypothetical church where I create their hypothetical church where I create their brand voice. And so the four words that brand voice. And so the four words that brand voice. And so the four words that we use that our voice will be is our we use that our voice will be is our we use that our voice will be is our voice is accessible, it is honest, it is voice is accessible, it is honest, it is voice is accessible, it is honest, it is compassionate, and it is galvanizing. compassionate, and it is galvanizing. compassionate, and it is galvanizing. >> And then the four words that we walk >> And then the four words that we walk >> And then the four words that we walk through and say our brain voice will not through and say our brain voice will not through and say our brain voice will not be is our brain voice is not chaotic, be is our brain voice is not chaotic, be is our brain voice is not chaotic, stale, elitist or flaky. stale, elitist or flaky. stale, elitist or flaky. Now, how did I come upon those words? Now, how did I come upon those words? Now, how did I come upon those words? >> thesaurus.com. >> thesaurus.com. >> thesaurus.com. >> Uh wordhippo.com is actually my >> Uh wordhippo.com is actually my >> Uh wordhippo.com is actually my preference for when like you know when I preference for when like you know when I preference for when like you know when I got to the word elitist. No, what was got to the word elitist. No, what was got to the word elitist. No, what was the word? Oh, stale. I was like I the word? Oh, stale. I was like I the word? Oh, stale. I was like I started with like same old same old and started with like same old same old and started with like same old same old and then I was like then I was like then I was like >> well that's not good enough. So then I >> well that's not good enough. So then I >> well that's not good enough. So then I went to wordhippo.com which is kind of went to wordhippo.com which is kind of went to wordhippo.com which is kind of my favorite tool for this. And then I my favorite tool for this. And then I my favorite tool for this. And then I put in same old and then I was like put in same old and then I was like put in same old and then I was like other words for this and they're like other words for this and they're like other words for this and they're like what about routine? And I was like okay what about routine? And I was like okay what about routine? And I was like okay closer. And then it said what about closer. And then it said what about closer. And then it said what about >> one that starts with an S. [laughter] No >> one that starts with an S. [laughter] No >> one that starts with an S. [laughter] No alliteration necessary for this part of alliteration necessary for this part of alliteration necessary for this part of the exercise. And then I think from the exercise. And then I think from the exercise. And then I think from routine it it got to stale. And I was routine it it got to stale. And I was routine it it got to stale. And I was like, "Oh yeah, that's like that that's like, "Oh yeah, that's like that that's like, "Oh yeah, that's like that that's perfect what what I'm going for."

perfect what what I'm going for." perfect what what I'm going for." >> You know, sometimes the word is out of >> You know, sometimes the word is out of >> You know, sometimes the word is out of reach. Even for wordsmiths like myself, reach. Even for wordsmiths like myself, reach. Even for wordsmiths like myself, which which which >> famously to myself anyway was a word >> famously to myself anyway was a word >> famously to myself anyway was a word that one of my college professors say, that one of my college professors say, that one of my college professors say, "You're quite a wordssmith." And I was "You're quite a wordssmith." And I was "You're quite a wordssmith." And I was like, "This is embarrassing. I don't like, "This is embarrassing. I don't like, "This is embarrassing. I don't know what that word means. I had know what that word means. I had know what that word means. I had [laughter] to look it up." [laughter] to look it up." [laughter] to look it up." The irony. So where do these words come The irony. So where do these words come The irony. So where do these words come from? Yes, wordhippo.com. But that down from? Yes, wordhippo.com. But that down from? Yes, wordhippo.com. But that down is downstream from the audience personas is downstream from the audience personas is downstream from the audience personas >> that we outline. >> that we outline. >> that we outline. >> And for most churches there there are >> And for most churches there there are >> And for most churches there there are going to be four. There's going to be going to be four. There's going to be going to be four. There's going to be new Nicole or new whoever. This is like new Nicole or new whoever. This is like new Nicole or new whoever. This is like the person that's new to faith. There's the person that's new to faith. There's the person that's new to faith. There's going to be Kathy Christian, the person going to be Kathy Christian, the person going to be Kathy Christian, the person who's like a lifelong follower of Jesus. who's like a lifelong follower of Jesus. who's like a lifelong follower of Jesus. There's going to be seeker Sam, the There's going to be seeker Sam, the There's going to be seeker Sam, the person that's like interested in faith person that's like interested in faith person that's like interested in faith but is just like still new, like doesn't but is just like still new, like doesn't but is just like still new, like doesn't really understand it. And then there's really understand it. And then there's really understand it. And then there's far away Fiona, which is like the person far away Fiona, which is like the person far away Fiona, which is like the person who's like, "Oh, I'm spiritually open to who's like, "Oh, I'm spiritually open to who's like, "Oh, I'm spiritually open to things, but I have like really no things, but I have like really no things, but I have like really no connection whatsoever to Christianity." connection whatsoever to Christianity." connection whatsoever to Christianity." Those generally speaking are the four Those generally speaking are the four Those generally speaking are the four types of people in the orbits of most types of people in the orbits of most types of people in the orbits of most churches in the West anyway. Okay? You churches in the West anyway. Okay? You churches in the West anyway. Okay? You can in this exercise, we recommend you can in this exercise, we recommend you can in this exercise, we recommend you give them names that you want, right?

give them names that you want, right? give them names that you want, right? Like Like Like >> get on wordhippo.com for yourself. >> get on wordhippo.com for yourself. >> get on wordhippo.com for yourself. >> Well, I mean, if you're like Fiona, what >> Well, I mean, if you're like Fiona, what >> Well, I mean, if you're like Fiona, what what am I in Shrek? There ain't no what am I in Shrek? There ain't no what am I in Shrek? There ain't no person named that in my Okay, great. Far person named that in my Okay, great. Far person named that in my Okay, great. Far away Frank. Far away Fabio, you know, away Frank. Far away Fabio, you know, away Frank. Far away Fabio, you know, whatever your culture is going to whatever your culture is going to whatever your culture is going to inform. And so we basically outline, inform. And so we basically outline, inform. And so we basically outline, okay, who is Kathy Christian? okay, who is Kathy Christian? okay, who is Kathy Christian? >> And we say, okay, Kathy Christian is the >> And we say, okay, Kathy Christian is the >> And we say, okay, Kathy Christian is the type of person that's going to church type of person that's going to church type of person that's going to church her whole life. She is like a integrated her whole life. She is like a integrated her whole life. She is like a integrated member of the church. She's been there member of the church. She's been there member of the church. She's been there for decades. If you asked her, she'd for decades. If you asked her, she'd for decades. If you asked her, she'd probably say, you know, church sometimes probably say, you know, church sometimes probably say, you know, church sometimes feels like that same old same old feels like that same old same old feels like that same old same old routine. And for her, she really like routine. And for her, she really like routine. And for her, she really like hears the she gets the wisdom of hears the she gets the wisdom of hears the she gets the wisdom of scripture fresh when she hears about how scripture fresh when she hears about how scripture fresh when she hears about how it's transforming people's lives. And it's transforming people's lives. And it's transforming people's lives. And that's like her communication style. that's like her communication style. that's like her communication style. Okay. So that's Kathy Christian. So then Okay. So that's Kathy Christian. So then Okay. So that's Kathy Christian. So then if we were going to communicate to her, if we were going to communicate to her, if we were going to communicate to her, what would our brand voice be? It would what would our brand voice be? It would what would our brand voice be? It would be honest. That's what we would want be honest. That's what we would want be honest. That's what we would want because at the heart of like what she's because at the heart of like what she's because at the heart of like what she's describing is that if things do become describing is that if things do become describing is that if things do become so routine, so routine, so routine, >> you can kind of just go through the >> you can kind of just go through the >> you can kind of just go through the motions. You know what like a good motions. You know what like a good motions. You know what like a good church person looks like. You put up the church person looks like. You put up the church person looks like. You put up the mask. Not even the mask. You just like mask. Not even the mask. You just like mask. Not even the mask. You just like play the role. It's not even like this play the role. It's not even like this play the role. It's not even like this insidious thing. So then how do we break insidious thing. So then how do we break insidious thing. So then how do we break through that? We want to encourage Kathy through that? We want to encourage Kathy through that? We want to encourage Kathy Christian to be honest to pull back Christian to be honest to pull back Christian to be honest to pull back those layers and get to like the heart those layers and get to like the heart those layers and get to like the heart of like what does it mean when things of like what does it mean when things of like what does it mean when things become routine. And so then what we become routine. And so then what we become routine. And so then what we don't want our brand voice to be is don't want our brand voice to be is don't want our brand voice to be is stale. So the words of our brand voice stale. So the words of our brand voice stale. So the words of our brand voice is honest and our church if you don't is honest and our church if you don't is honest and our church if you don't want to use brand our church's voice is want to use brand our church's voice is want to use brand our church's voice is not stale. They come from Kathy not stale. They come from Kathy not stale. They come from Kathy Christian who is a person in our Christian who is a person in our Christian who is a person in our church's orbit that we know intimately church's orbit that we know intimately church's orbit that we know intimately well and we care about.

well and we care about. well and we care about. >> So there's an is and is not that's >> So there's an is and is not that's >> So there's an is and is not that's informed by each of these four personas, informed by each of these four personas, informed by each of these four personas, >> right? And then you do it for the other >> right? And then you do it for the other >> right? And then you do it for the other people. And what I what I encourage in people. And what I what I encourage in people. And what I what I encourage in the in that episode, and I'll say it the in that episode, and I'll say it the in that episode, and I'll say it here, too, is like you want these to be here, too, is like you want these to be here, too, is like you want these to be based on real people. So, in the based on real people. So, in the based on real people. So, in the hypothetical that I do, they're real hypothetical that I do, they're real hypothetical that I do, they're real people. Now, I don't use their names, people. Now, I don't use their names, people. Now, I don't use their names, >> right? >> right? >> right? >> But they're like real people thing that >> But they're like real people thing that >> But they're like real people thing that Andy Stanley's famous for, right? Like I Andy Stanley's famous for, right? Like I Andy Stanley's famous for, right? Like I forget what he I forget what he called forget what he I forget what he called forget what he I forget what he called him, but he always like preached to I him, but he always like preached to I him, but he always like preached to I don't know, don't know, don't know, >> whatever he gave the the the the >> whatever he gave the the the the >> whatever he gave the the the the fictitious person's name, but whenever fictitious person's name, but whenever fictitious person's name, but whenever he got up to preach, he was always he got up to preach, he was always he got up to preach, he was always imagining this person here. It's the imagining this person here. It's the imagining this person here. It's the same thing. It's like you can look same thing. It's like you can look same thing. It's like you can look around your congregation or or just sit around your congregation or or just sit around your congregation or or just sit in in your in your office and close your in in your in your office and close your in in your in your office and close your eyes for a moment and and imagine your eyes for a moment and and imagine your eyes for a moment and and imagine your the current complexion of your church, the current complexion of your church, the current complexion of your church, the current complexion of your city, the current complexion of your city, the current complexion of your city, wherever you live and move and and wherever you live and move and and wherever you live and move and and pastor. It's different from from mine. pastor. It's different from from mine. pastor. It's different from from mine. It's different from the next person It's different from the next person It's different from the next person listening to this show. And it it it listening to this show. And it it it listening to this show. And it it it probably will not take take a whole lot probably will not take take a whole lot probably will not take take a whole lot of effort to come up with these four of effort to come up with these four of effort to come up with these four personas that will be unique to your personas that will be unique to your personas that will be unique to your church, right? So then how does this church, right? So then how does this church, right? So then how does this inform our problem from the beginning?

inform our problem from the beginning? inform our problem from the beginning? Let's circle back to that. So, Alex and Let's circle back to that. So, Alex and Let's circle back to that. So, Alex and I are in conflict. I've created I are in conflict. I've created I are in conflict. I've created something, an announcement, a graphic, a something, an announcement, a graphic, a something, an announcement, a graphic, a new page on the website, and he goes new page on the website, and he goes new page on the website, and he goes like, "Yeah, I'm just not feeling it." like, "Yeah, I'm just not feeling it." like, "Yeah, I'm just not feeling it." And I'm frustrated. And then he feels And I'm frustrated. And then he feels And I'm frustrated. And then he feels unheard because like his feedback, which unheard because like his feedback, which unheard because like his feedback, which should matter. I'm should matter. I'm should matter. I'm >> like, "My feeling about it is valid." >> like, "My feeling about it is valid." >> like, "My feeling about it is valid." >> And I'm just stonewalling you because >> And I'm just stonewalling you because >> And I'm just stonewalling you because I'm like, "That's not useful." And he's I'm like, "That's not useful." And he's I'm like, "That's not useful." And he's interpreting that as like, "Oh, I'm just interpreting that as like, "Oh, I'm just interpreting that as like, "Oh, I'm just being like a stick in the mud or I'm being like a stick in the mud or I'm being like a stick in the mud or I'm being like this." you know, being like this." you know, being like this." you know, I'm lacking any willingness to hear what I'm lacking any willingness to hear what I'm lacking any willingness to hear what he has to say, which is not true for me, he has to say, which is not true for me, he has to say, which is not true for me, but that's how he's receiving. but that's how he's receiving. but that's how he's receiving. >> Okay. So, we install this language. So, >> Okay. So, we install this language. So, >> Okay. So, we install this language. So, now now now >> instead of him saying, "I don't like >> instead of him saying, "I don't like >> instead of him saying, "I don't like it," it," it," >> it's his responsibility to provide >> it's his responsibility to provide >> it's his responsibility to provide feedback based around how we have feedback based around how we have feedback based around how we have defined how we want to communicate, defined how we want to communicate, defined how we want to communicate, >> right? How do we talk around here? >> right? How do we talk around here? >> right? How do we talk around here? >> Or if or if he's like not even in that >> Or if or if he's like not even in that >> Or if or if he's like not even in that place, I can go and say, "Okay, I hear place, I can go and say, "Okay, I hear place, I can go and say, "Okay, I hear you don't like it. Here is what I you don't like it. Here is what I you don't like it. Here is what I understand our church's voice to be." understand our church's voice to be." understand our church's voice to be." And so I have used that to inspire what And so I have used that to inspire what And so I have used that to inspire what I've made. I've made. I've made. >> Where would you disagree? And we >> Where would you disagree? And we >> Where would you disagree? And we basically have now this set of rules.

basically have now this set of rules. basically have now this set of rules. Like imagine if a cop pulled you over Like imagine if a cop pulled you over Like imagine if a cop pulled you over and said, "You're in trouble now." Like and said, "You're in trouble now." Like and said, "You're in trouble now." Like why? Because we wouldn't accept that. why? Because we wouldn't accept that. why? Because we wouldn't accept that. Like okay, there are rules for how you Like okay, there are rules for how you Like okay, there are rules for how you drive on the road and you either broke drive on the road and you either broke drive on the road and you either broke this rule or you did not break this this rule or you did not break this this rule or you did not break this rule. And sometimes there's a rule. And sometimes there's a rule. And sometimes there's a disagreement and that's when you like go disagreement and that's when you like go disagreement and that's when you like go to court and you go and you figure it to court and you go and you figure it to court and you go and you figure it out. Well, that's this example here out. Well, that's this example here out. Well, that's this example here where it's like, okay, you don't like where it's like, okay, you don't like where it's like, okay, you don't like it. Is the problem that it's not it. Is the problem that it's not it. Is the problem that it's not accessible enough? Is the problem that accessible enough? Is the problem that accessible enough? Is the problem that it's not galvanizing? Does it feel it's not galvanizing? Does it feel it's not galvanizing? Does it feel elitist? What is it? And now the elitist? What is it? And now the elitist? What is it? And now the feedback is objective and not personal. feedback is objective and not personal. feedback is objective and not personal. We're moving away from Alex feels We're moving away from Alex feels We're moving away from Alex feels unheard and I feel frustrated because unheard and I feel frustrated because unheard and I feel frustrated because I'm not interpreting his feedback as I'm I'm not interpreting his feedback as I'm I'm not interpreting his feedback as I'm not good enough and he's not not good enough and he's not not good enough and he's not interpreting my feedback as you're not interpreting my feedback as you're not interpreting my feedback as you're not willing to listen to me and nobody ever willing to listen to me and nobody ever willing to listen to me and nobody ever cares about my opinion just because I'm cares about my opinion just because I'm cares about my opinion just because I'm not a graphic designer. not a graphic designer. not a graphic designer. >> Objective, not personal. Yeah, >> Objective, not personal. Yeah, >> Objective, not personal. Yeah, >> the creative now knows what to fix and >> the creative now knows what to fix and >> the creative now knows what to fix and the pastor feels heard without having to the pastor feels heard without having to the pastor feels heard without having to articulate their vague feelings in maybe articulate their vague feelings in maybe articulate their vague feelings in maybe a realm that they're not comfortable in. a realm that they're not comfortable in. a realm that they're not comfortable in. Right. I don't know anything about Right. I don't know anything about Right. I don't know anything about washers, but thankfully I was able to washers, but thankfully I was able to washers, but thankfully I was able to sus out like, oh, it was this specific sus out like, oh, it was this specific sus out like, oh, it was this specific issue, which helped us get to the issue, which helped us get to the issue, which helped us get to the solution faster.

solution faster. solution faster. >> Yeah. There was a real problem with your >> Yeah. There was a real problem with your >> Yeah. There was a real problem with your washer that you could at least identify washer that you could at least identify washer that you could at least identify in part by a symptom. in part by a symptom. in part by a symptom. >> Don't spin. >> Don't spin. >> Don't spin. >> Right. No go. But you were able to to >> Right. No go. But you were able to to >> Right. No go. But you were able to to find your way to shared language to be find your way to shared language to be find your way to shared language to be able to communicate why it wasn't able to communicate why it wasn't able to communicate why it wasn't working and then let the technician do working and then let the technician do working and then let the technician do do their part, right? And fix do their part, right? And fix do their part, right? And fix [clears throat] the thing so that you [clears throat] the thing so that you [clears throat] the thing so that you both could frankly move on with your both could frankly move on with your both could frankly move on with your life. And on the surface, if I didn't life. And on the surface, if I didn't life. And on the surface, if I didn't have that language, I would go, "Oh, no, have that language, I would go, "Oh, no, have that language, I would go, "Oh, no, don't spin." don't spin." don't spin." >> If no spin, what problem? >> If no spin, what problem? >> If no spin, what problem? >> Motor, no power. But that wasn't it. >> Motor, no power. But that wasn't it. >> Motor, no power. But that wasn't it. Like most of the modern things, the Like most of the modern things, the Like most of the modern things, the motor was fine. It was a sensor that was motor was fine. It was a sensor that was motor was fine. It was a sensor that was reading something that wasn't actually reading something that wasn't actually reading something that wasn't actually there and disallowing the motor to even there and disallowing the motor to even there and disallowing the motor to even function. But the motor was fine. That function. But the motor was fine. That function. But the motor was fine. That is like a perfect parallel for this is like a perfect parallel for this is like a perfect parallel for this where you might just go like it's no where you might just go like it's no where you might just go like it's no good. Oh, you must think I suck. No, good. Oh, you must think I suck. No, good. Oh, you must think I suck. No, that's not it at all. There's something that's not it at all. There's something that's not it at all. There's something that's unspoken that has not been that's unspoken that has not been that's unspoken that has not been articulated. That is the actual Why are articulated. That is the actual Why are articulated. That is the actual Why are you smirking at me? It it's just it's you smirking at me? It it's just it's you smirking at me? It it's just it's amazing the way God brings these things amazing the way God brings these things amazing the way God brings these things into our our life at the perfect time. into our our life at the perfect time. into our our life at the perfect time. He had to bring the the L error to your He had to bring the the L error to your He had to bring the the L error to your uh to your laundry room to provide the uh to your laundry room to provide the uh to your laundry room to provide the perfect example. It's not your motor no perfect example. It's not your motor no perfect example. It's not your motor no good. It's your sensor bad. Okay, let me good. It's your sensor bad. Okay, let me good. It's your sensor bad. Okay, let me tell you what actually happened though tell you what actually happened though tell you what actually happened though here. Okay, brief story time. So, our here. Okay, brief story time. So, our here. Okay, brief story time. So, our washer, as the technician told me, he's washer, as the technician told me, he's washer, as the technician told me, he's like, "By the way, never replace this like, "By the way, never replace this like, "By the way, never replace this washer." He's like, "The new ones all washer." He's like, "The new ones all washer." He's like, "The new ones all suck. This is 10 years old. This is a suck. This is 10 years old. This is a suck. This is 10 years old. This is a real one. The new ones, they all break."

real one. The new ones, they all break." real one. The new ones, they all break." I was like, "Okay, good to know." He's I was like, "Okay, good to know." He's I was like, "Okay, good to know." He's like, "Pay for the repair." It was like, like, "Pay for the repair." It was like, like, "Pay for the repair." It was like, you know, 500 bucks to repair it. you know, 500 bucks to repair it. you know, 500 bucks to repair it. >> Um, and I guess washers are what, a few >> Um, and I guess washers are what, a few >> Um, and I guess washers are what, a few thousand? thousand? thousand? >> Sure. >> Sure. >> Sure. >> So, like it wouldn't be like >> So, like it wouldn't be like >> So, like it wouldn't be like unconscionable to say, "Okay, we'll just unconscionable to say, "Okay, we'll just unconscionable to say, "Okay, we'll just get the new one." get the new one." get the new one." >> He's like, "Don't do that." So, our >> He's like, "Don't do that." So, our >> He's like, "Don't do that." So, our washer breaks. It's no big deal. Like I washer breaks. It's no big deal. Like I washer breaks. It's no big deal. Like I was washing some towels, but then like was washing some towels, but then like was washing some towels, but then like it didn't drain. So I had to like drain it didn't drain. So I had to like drain it didn't drain. So I had to like drain it from the hose. And then I had to take it from the hose. And then I had to take it from the hose. And then I had to take out each towel and ring it. out each towel and ring it. out each towel and ring it. >> And now all of that like damp clothing >> And now all of that like damp clothing >> And now all of that like damp clothing is just like sitting in the sink next to is just like sitting in the sink next to is just like sitting in the sink next to the the the >> Yeah. Thank goodness there was a sink >> Yeah. Thank goodness there was a sink >> Yeah. Thank goodness there was a sink otherwise like I don't even know where otherwise like I don't even know where otherwise like I don't even know where it's all and and towels they're like so it's all and and towels they're like so it's all and and towels they're like so heavy. [laughter] heavy. [laughter] heavy. [laughter] >> Oh my gosh. I'm ringing it and I I was >> Oh my gosh. I'm ringing it and I I was >> Oh my gosh. I'm ringing it and I I was sick at the time. I had some like you sick at the time. I had some like you sick at the time. I had some like you know stomach bug so I can barely stand know stomach bug so I can barely stand know stomach bug so I can barely stand up straight and I have no strike. I'm up straight and I have no strike. I'm up straight and I have no strike. I'm trying to ring these towels one by one. trying to ring these towels one by one. trying to ring these towels one by one. Chat GBT can can sus out your error Chat GBT can can sus out your error Chat GBT can can sus out your error code. Cannot ring your towels. code. Cannot ring your towels. code. Cannot ring your towels. >> No. [laughter] No. And cannot make me >> No. [laughter] No. And cannot make me >> No. [laughter] No. And cannot make me well. well. well. >> So I'm like, it's all right. You don't >> So I'm like, it's all right. You don't >> So I'm like, it's all right. You don't need laundry is not urgent. The thing is need laundry is not urgent. The thing is need laundry is not urgent. The thing is I was the last one in my family to get I was the last one in my family to get I was the last one in my family to get this stomach bug. this stomach bug. this stomach bug. >> And our youngest was the third person. >> And our youngest was the third person. >> And our youngest was the third person. So she was sick before me. And because So she was sick before me. And because So she was sick before me. And because she's only like 3 years old, her stomach she's only like 3 years old, her stomach she's only like 3 years old, her stomach is a little bit more sensitive. And she is a little bit more sensitive. And she is a little bit more sensitive. And she has a pattern of when she feels a has a pattern of when she feels a has a pattern of when she feels a negative like gut sensation, she will negative like gut sensation, she will negative like gut sensation, she will then then then >> naturally go down the path of this bad >> naturally go down the path of this bad >> naturally go down the path of this bad thing is going to happen even when not.

thing is going to happen even when not. thing is going to happen even when not. You get older and I have nausea. I will You get older and I have nausea. I will You get older and I have nausea. I will not puke. She gets it and she thinks not puke. She gets it and she thinks not puke. She gets it and she thinks it's over for me. So if you get motion it's over for me. So if you get motion it's over for me. So if you get motion sickness, you think it's over for me. sickness, you think it's over for me. sickness, you think it's over for me. And that sometimes becomes a And that sometimes becomes a And that sometimes becomes a self-fulfilling prophecy. self-fulfilling prophecy. self-fulfilling prophecy. >> So that night with the washer not >> So that night with the washer not >> So that night with the washer not working, she's in her bed. She's a great working, she's in her bed. She's a great working, she's in her bed. She's a great sleeper. And she starts going owie, sleeper. And she starts going owie, sleeper. And she starts going owie, which is her code for my stomach hurts. which is her code for my stomach hurts. which is her code for my stomach hurts. And it's become like a trigger where you And it's become like a trigger where you And it's become like a trigger where you hear it and you're like you start to hear it and you're like you start to hear it and you're like you start to find. find. find. >> So I go into her room and I'm like >> So I go into her room and I'm like >> So I go into her room and I'm like >> this is all happening when while I'm at >> this is all happening when while I'm at >> this is all happening when while I'm at the party that you're supposed to be at the party that you're supposed to be at the party that you're supposed to be at in my skinny jeans. Is this all in my skinny jeans. Is this all in my skinny jeans. Is this all happening at the same time? happening at the same time? happening at the same time? >> Roughly the [laughter] same time range. >> Roughly the [laughter] same time range. >> Roughly the [laughter] same time range. Yeah. Yeah. Yeah. >> I'm sorry. So I pick her up and I try to >> I'm sorry. So I pick her up and I try to >> I'm sorry. So I pick her up and I try to comfort her. But when she's nauseous, comfort her. But when she's nauseous, comfort her. But when she's nauseous, she just won't be comforted. And and she just won't be comforted. And and she just won't be comforted. And and she's like almost always like a perfect she's like almost always like a perfect she's like almost always like a perfect kid. So this is like rare for her. But kid. So this is like rare for her. But kid. So this is like rare for her. But I'm like, "Okay." Normally the wave of I'm like, "Okay." Normally the wave of I'm like, "Okay." Normally the wave of nausea passes, but this one's nausea passes, but this one's nausea passes, but this one's intensifying. And I'm like, "Uh-oh." And intensifying. And I'm like, "Uh-oh." And intensifying. And I'm like, "Uh-oh." And like I go in a second time and she's on like I go in a second time and she's on like I go in a second time and she's on her back and she starts vomiting and her back and she starts vomiting and her back and she starts vomiting and it's like falling into her mouth. So I'm it's like falling into her mouth. So I'm it's like falling into her mouth. So I'm like uh oh. I pick her up and as I pick like uh oh. I pick her up and as I pick like uh oh. I pick her up and as I pick her up it now projects projectiles her up it now projects projectiles her up it now projects projectiles across the entire wall onto the carpet across the entire wall onto the carpet across the entire wall onto the carpet onto toys onto handmade blocks onto the onto toys onto handmade blocks onto the onto toys onto handmade blocks onto the and then we finally get to the toilet and then we finally get to the toilet and then we finally get to the toilet and then it's like you know all over and and then it's like you know all over and and then it's like you know all over and she was really good throughout this she was really good throughout this she was really good throughout this whole stomach bug of using the toilet whole stomach bug of using the toilet whole stomach bug of using the toilet and and and Brit comes in my wife. She's and and and Brit comes in my wife. She's and and and Brit comes in my wife. She's like oh my gosh. [laughter] like oh my gosh. [laughter] like oh my gosh. [laughter] And I go, "Don't worry, the washing And I go, "Don't worry, the washing And I go, "Don't worry, the washing machine is broken." [laughter] machine is broken." [laughter] machine is broken." [laughter] >> Like, of course, >> Like, of course, >> Like, of course, >> that's great.

>> that's great. >> that's great. >> So, then that's fine. I go and get the >> So, then that's fine. I go and get the >> So, then that's fine. I go and get the cleaner, which cleaner, which cleaner, which >> part of that is fine. >> part of that is fine. >> part of that is fine. >> I get the cleaner, which always works. >> I get the cleaner, which always works. >> I get the cleaner, which always works. So, like I I take This is going to get So, like I I take This is going to get So, like I I take This is going to get real graphic real [laughter] quick. So, real graphic real [laughter] quick. So, real graphic real [laughter] quick. So, I take one of like the kitchen like I take one of like the kitchen like I take one of like the kitchen like scrapers and I'm scraping the carpet scrapers and I'm scraping the carpet scrapers and I'm scraping the carpet because like you can't pick up puke like because like you can't pick up puke like because like you can't pick up puke like you have to scrape it off. The same way you have to scrape it off. The same way you have to scrape it off. The same way like when I have cutting when I'm like when I have cutting when I'm like when I have cutting when I'm cutting broccoli on the wooden block, I cutting broccoli on the wooden block, I cutting broccoli on the wooden block, I have to use the scraper because how are have to use the scraper because how are have to use the scraper because how are you going to pick up the little nodules you going to pick up the little nodules you going to pick up the little nodules of brock in the same way the little of brock in the same way the little of brock in the same way the little nodules of vomit are being scraped nodules of vomit are being scraped nodules of vomit are being scraped across and that's also kind of picking across and that's also kind of picking across and that's also kind of picking up some of the juices that have embedded up some of the juices that have embedded up some of the juices that have embedded deep deep into the shag. So I get all deep deep into the shag. So I get all deep deep into the shag. So I get all that done. My wife is meanwhile like that done. My wife is meanwhile like that done. My wife is meanwhile like >> cleaning the handmade toys and like >> cleaning the handmade toys and like >> cleaning the handmade toys and like whispering under her breath. My whispering under her breath. My whispering under her breath. My three-year-old is in a full stoop three-year-old is in a full stoop three-year-old is in a full stoop position, fetal position going, "I'm position, fetal position going, "I'm position, fetal position going, "I'm sorry." because she's always apologetic sorry." because she's always apologetic sorry." because she's always apologetic and we're like, "It's not your fault." and we're like, "It's not your fault." and we're like, "It's not your fault." >> And now I break out the spray, which >> And now I break out the spray, which >> And now I break out the spray, which works really well because it's actually works really well because it's actually works really well because it's actually like pet stain spray that we use. It's like pet stain spray that we use. It's like pet stain spray that we use. It's stop nothing can stop it. Here's what stop nothing can stop it. Here's what stop nothing can stop it. Here's what can stop it. The spray took three sprays can stop it. The spray took three sprays can stop it. The spray took three sprays and it was empty.

and it was empty. and it was empty. >> So the vomit that cannot be cleaned in >> So the vomit that cannot be cleaned in >> So the vomit that cannot be cleaned in the in the clothes and cannot be cleaned the in the clothes and cannot be cleaned the in the clothes and cannot be cleaned in the shag. in the shag. in the shag. >> So where'd you spend the night? Not at >> So where'd you spend the night? Not at >> So where'd you spend the night? Not at home, surely. home, surely. home, surely. >> So Brit replaced all of the bedding. >> So Brit replaced all of the bedding. >> So Brit replaced all of the bedding. sleeps sack was just decimated. There sleeps sack was just decimated. There sleeps sack was just decimated. There was no sleeps sack. We put her in a was no sleeps sack. We put her in a was no sleeps sack. We put her in a bunch of like extra extra bedding, extra bunch of like extra extra bedding, extra bunch of like extra extra bedding, extra blankets, and she slept the rest of the blankets, and she slept the rest of the blankets, and she slept the rest of the night. And praise God again for AI, it night. And praise God again for AI, it night. And praise God again for AI, it helped me identify what we were doing helped me identify what we were doing helped me identify what we were doing >> to actually like exacerbate her feeling >> to actually like exacerbate her feeling >> to actually like exacerbate her feeling of nausea. And yesterday we had a of nausea. And yesterday we had a of nausea. And yesterday we had a perfectly clean day where she was back perfectly clean day where she was back perfectly clean day where she was back to her normal self. And again, this is to her normal self. And again, this is to her normal self. And again, this is one of the values of something like one of the values of something like one of the values of something like these tools where you can put in like these tools where you can put in like these tools where you can put in like your exact strange situation that is your exact strange situation that is your exact strange situation that is very specific that you couldn't Google, very specific that you couldn't Google, very specific that you couldn't Google, >> right? >> right? >> right? >> No person is all you get is generic >> No person is all you get is generic >> No person is all you get is generic advice. You can get very specific. Oh, advice. You can get very specific. Oh, advice. You can get very specific. Oh, you're doing this. Well, if you do that, you're doing this. Well, if you do that, you're doing this. Well, if you do that, it's actually going to affect this, it's actually going to affect this, it's actually going to affect this, which will do this, which will do this. which will do this, which will do this. which will do this, which will do this. And thus, you invented the nausea. I And thus, you invented the nausea. I And thus, you invented the nausea. I [laughter] was like, oh my gosh, I'm a [laughter] was like, oh my gosh, I'm a [laughter] was like, oh my gosh, I'm a terrible parent. terrible parent. terrible parent. >> Anyway, >> Anyway, >> Anyway, >> wow. [snorts] >> wow. [snorts] >> wow. [snorts] >> Alex made me tell that story. >> Alex made me tell that story. >> Alex made me tell that story. >> I did. Yeah. Meanwhile, he's dressed in >> I did. Yeah. Meanwhile, he's dressed in >> I did. Yeah. Meanwhile, he's dressed in eyeliner and his checkered Vans having eyeliner and his checkered Vans having eyeliner and his checkered Vans having the time of his life. It's the time of his life. It's the time of his life. It's >> true.

>> true. >> true. >> Me at home scraping vomit nodules out of >> Me at home scraping vomit nodules out of >> Me at home scraping vomit nodules out of the shag. Some of us are just blessed, I the shag. Some of us are just blessed, I the shag. Some of us are just blessed, I suppose. Pastor privilege ever heard of. suppose. Pastor privilege ever heard of. suppose. Pastor privilege ever heard of. >> How many of speaking of eight words, how >> How many of speaking of eight words, how >> How many of speaking of eight words, how many many many how many cuss words came out of out of how many cuss words came out of out of how many cuss words came out of out of your mouth during that escapade under your mouth during that escapade under your mouth during that escapade under your breath? I am um I I I am the type your breath? I am um I I I am the type your breath? I am um I I I am the type of person that gets very agitated by of person that gets very agitated by of person that gets very agitated by small things and I am very calm under small things and I am very calm under small things and I am very calm under pressure and locked in in big things and pressure and locked in in big things and pressure and locked in in big things and my wife is the opposite. So she was my wife is the opposite. So she was my wife is the opposite. So she was having a bit of a breakdown and I was having a bit of a breakdown and I was having a bit of a breakdown and I was like locked in and at the end she's like like locked in and at the end she's like like locked in and at the end she's like thanks for like you know anchoring us thanks for like you know anchoring us thanks for like you know anchoring us there. Meanwhile, a small thing happens there. Meanwhile, a small thing happens there. Meanwhile, a small thing happens like my internet like won't like work like my internet like won't like work like my internet like won't like work and I start throwing stuff. I'm losing and I start throwing stuff. I'm losing and I start throwing stuff. I'm losing it. I'm screaming at children. So it's a it. I'm screaming at children. So it's a it. I'm screaming at children. So it's a nice complimentary uh position that we nice complimentary uh position that we nice complimentary uh position that we have there. And in many ways what's also have there. And in many ways what's also have there. And in many ways what's also nice about these axioms is that they are nice about these axioms is that they are nice about these axioms is that they are complimentary in that they remove in a complimentary in that they remove in a complimentary in that they remove in a group the problem where one group is group the problem where one group is group the problem where one group is like hey this is too soft one group is like hey this is too soft one group is like hey this is too soft one group is saying this is too harsh.

saying this is too harsh. saying this is too harsh. >> When you have that group without these >> When you have that group without these >> When you have that group without these defined voice you're trying to please defined voice you're trying to please defined voice you're trying to please everyone. And we all know this feeling everyone. And we all know this feeling everyone. And we all know this feeling right where you're like you make a good right where you're like you make a good right where you're like you make a good point and you make a good point. point and you make a good point. point and you make a good point. >> Whose point >> Whose point >> Whose point >> do I like go with? And and that's where >> do I like go with? And and that's where >> do I like go with? And and that's where you need to have standards and measuring you need to have standards and measuring you need to have standards and measuring sticks that are outside of people making sticks that are outside of people making sticks that are outside of people making good points. good points. good points. >> Yeah. >> Yeah. >> Yeah. >> Because you can make a good point in >> Because you can make a good point in >> Because you can make a good point in isolation that if it is in conflict with isolation that if it is in conflict with isolation that if it is in conflict with someone else now you're choosing. You're someone else now you're choosing. You're someone else now you're choosing. You're playing favorites or you're just kind of playing favorites or you're just kind of playing favorites or you're just kind of >> going off how you feel in the moment. >> going off how you feel in the moment. >> going off how you feel in the moment. That's not good leadership. You need to That's not good leadership. You need to That's not good leadership. You need to have this policy. And again, you have it have this policy. And again, you have it have this policy. And again, you have it informally right now. Do the exercise. informally right now. Do the exercise. informally right now. Do the exercise. It takes 30 minutes and it will be It takes 30 minutes and it will be It takes 30 minutes and it will be transformative. transformative. transformative. >> Final thing that you need to do is then >> Final thing that you need to do is then >> Final thing that you need to do is then share it with everyone. Once you've got share it with everyone. Once you've got share it with everyone. Once you've got your eight words, print them out. Once your eight words, print them out. Once your eight words, print them out. Once you've got your audience personas, print you've got your audience personas, print you've got your audience personas, print them out. Give them to every volunteer, them out. Give them to every volunteer, them out. Give them to every volunteer, every staff member, every pastor. Now, every staff member, every pastor. Now, every staff member, every pastor. Now, what you'll have is eventually, won't what you'll have is eventually, won't what you'll have is eventually, won't happen overnight. Sure. happen overnight. Sure. happen overnight. Sure. >> Everyone's evaluating creative >> Everyone's evaluating creative >> Everyone's evaluating creative >> with the same vocabulary. It's like >> with the same vocabulary. It's like >> with the same vocabulary. It's like you'll have a bunch of technicians who you'll have a bunch of technicians who you'll have a bunch of technicians who are all geniuses looking at the same are all geniuses looking at the same are all geniuses looking at the same washer be like, probably the hall washer be like, probably the hall washer be like, probably the hall sensor. Could be the hall sensor. I sensor. Could be the hall sensor. I sensor. Could be the hall sensor. I check [laughter] this, but it's likely check [laughter] this, but it's likely check [laughter] this, but it's likely the hall sensor. Instead of six idiots the hall sensor. Instead of six idiots the hall sensor. Instead of six idiots like me going like motor, no go. Mhm.

like me going like motor, no go. Mhm. like me going like motor, no go. Mhm. >> Have you tried unplugging it? Motor >> Have you tried unplugging it? Motor >> Have you tried unplugging it? Motor [snorts] might be broken. Buy a new [snorts] might be broken. Buy a new [snorts] might be broken. Buy a new house. Bunch of idiots making terrible house. Bunch of idiots making terrible house. Bunch of idiots making terrible points. No more guessing. No more points. No more guessing. No more points. No more guessing. No more vibesbased feedback. Go and watch that vibesbased feedback. Go and watch that vibesbased feedback. Go and watch that YouTube video. It's on the main Brady YouTube video. It's on the main Brady YouTube video. It's on the main Brady Sheerer channel. It has a template. It Sheerer channel. It has a template. It Sheerer channel. It has a template. It has the exact exercise how to go through has the exact exercise how to go through has the exact exercise how to go through it. And then you can fill it in yourself it. And then you can fill it in yourself it. And then you can fill it in yourself on the main Brady Sheer channel. on the main Brady Sheer channel. on the main Brady Sheer channel. Subscribe there if you haven't already. Subscribe there if you haven't already. Subscribe there if you haven't already. Subscribe here if you haven't already. Subscribe here if you haven't already. Subscribe here if you haven't already. Different types of content. Yeah. Different types of content. Yeah. Different types of content. Yeah. >> Right. You might get like the more like >> Right. You might get like the more like >> Right. You might get like the more like instructional. There's no broccoli talk instructional. There's no broccoli talk instructional. There's no broccoli talk on that other channel. on that other channel. on that other channel. >> Learning about vomit [laughter] scraping >> Learning about vomit [laughter] scraping >> Learning about vomit [laughter] scraping on that channel. It's just not going to on that channel. It's just not going to on that channel. It's just not going to happen. Maybe unsubscribe from this one. happen. Maybe unsubscribe from this one. happen. Maybe unsubscribe from this one. I know. [laughter] I know. [laughter] I know. [laughter] >> Thanks as always for your time, >> Thanks as always for your time, >> Thanks as always for your time, attention, and trust. We'll talk to you attention, and trust. We'll talk to you attention, and trust. We'll talk to you next week. We're going to finish at next week. We're going to finish at next week. We're going to finish at noon. We are going [music] to hit our noon. We are going [music] to hit our noon. We are going [music] to hit our time. We are going to create the full time. We are going to create the full time. We are going to create the full amount of space for our afternoon amount of space for our afternoon amount of space for our afternoon meeting. I'm going to leave and get a meeting. I'm going to leave and get a meeting. I'm going to leave and get a massage because [music] it has been massage because [music] it has been massage because [music] it has been weeks and I am sore.