Social Media’s Hidden Gift to Small Churches

Smaller churches have access to one of Smaller churches have access to one of the most important features on social the most important features on social the most important features on social media. And the smaller your church is, media. And the smaller your church is, media. And the smaller your church is, the more valuable this feature is. This the more valuable this feature is. This the more valuable this feature is. This approach to social can be truly approach to social can be truly approach to social can be truly transformative to your church. And if transformative to your church. And if transformative to your church. And if you're a bigger church, you don't have you're a bigger church, you don't have you're a bigger church, you don't have access to this. Let's dive in. access to this. Let's dive in. access to this. Let's dive in. >> Well, hey there and welcome to the >> Well, hey there and welcome to the >> Well, hey there and welcome to the ProChurch Tool Show. We're here to help ProChurch Tool Show. We're here to help ProChurch Tool Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Sheer, your host. I'm joined as Brady Sheer, your host. I'm joined as Brady Sheer, your host. I'm joined as always by my co-host. We call him the always by my co-host. We call him the always by my co-host. We call him the shepherd of the chicane. It's Alex shepherd of the chicane. It's Alex shepherd of the chicane. It's Alex Center. Center. Center. >> Hello. Hello. On last week's episode, we >> Hello. Hello. On last week's episode, we >> Hello. Hello. On last week's episode, we talked about historically the two social talked about historically the two social talked about historically the two social media metrics I have cared about the media metrics I have cared about the media metrics I have cared about the most. That being followers and most. That being followers and most. That being followers and individual post metrics. And we individual post metrics. And we individual post metrics. And we discussed how instead of tracking those discussed how instead of tracking those discussed how instead of tracking those as they are no longer really as they are no longer really as they are no longer really representative of what we're trying to representative of what we're trying to representative of what we're trying to achieve on social, we should exchange achieve on social, we should exchange achieve on social, we should exchange those two metrics for two other ones. At those two metrics for two other ones. At those two metrics for two other ones. At the end of that episode, we culminated the end of that episode, we culminated the end of that episode, we culminated with this tease for the current episode with this tease for the current episode with this tease for the current episode that if you're just getting tired of that if you're just getting tired of that if you're just getting tired of social, social, social, >> you've had enough of the changes. If >> you've had enough of the changes. If >> you've had enough of the changes. If you're like, you know what, you're like, you know what, you're like, you know what, >> enough, no more, we were going to >> enough, no more, we were going to >> enough, no more, we were going to introduce a brand new way of doing introduce a brand new way of doing introduce a brand new way of doing social specific to smaller churches. The social specific to smaller churches. The social specific to smaller churches. The smaller the better, in fact.

smaller the better, in fact. smaller the better, in fact. >> Yeah. on this episode to lay the >> Yeah. on this episode to lay the >> Yeah. on this episode to lay the foundation for this we have to foundation for this we have to foundation for this we have to understand how we've arrived at this understand how we've arrived at this understand how we've arrived at this moment in time on social media. So one moment in time on social media. So one moment in time on social media. So one of the realities of this current era of the realities of this current era of the realities of this current era which we call the discovery era that is which we call the discovery era that is which we call the discovery era that is marked by the fact that you don't see on marked by the fact that you don't see on marked by the fact that you don't see on your feed the people that you choose to your feed the people that you choose to your feed the people that you choose to follow you see content related to your follow you see content related to your follow you see content related to your personal interests your viewing habits personal interests your viewing habits personal interests your viewing habits and your local geographic location. What and your local geographic location. What and your local geographic location. What this has translated to for creators like this has translated to for creators like this has translated to for creators like us as churches is the reality that we do us as churches is the reality that we do us as churches is the reality that we do not have an entitlement to the feeds of not have an entitlement to the feeds of not have an entitlement to the feeds of our followers. our followers. our followers. >> Right? >> Right? >> Right? >> And what this has meant is that >> And what this has meant is that >> And what this has meant is that time-sensitive updates on social are not time-sensitive updates on social are not time-sensitive updates on social are not really a viable strategy. In fact, really a viable strategy. In fact, really a viable strategy. In fact, that's not even saying it strongly that's not even saying it strongly that's not even saying it strongly enough. Not only are they not viable, it enough. Not only are they not viable, it enough. Not only are they not viable, it is like the worst thing that you can do. is like the worst thing that you can do. is like the worst thing that you can do. >> Yeah. It's it has negative effect. >> Yeah. It's it has negative effect. >> Yeah. It's it has negative effect. >> Yeah. >> Yeah. >> Yeah. >> Right. Negative aura, frankly. So what >> Right. Negative aura, frankly. So what >> Right. Negative aura, frankly. So what this led to and our recommendation this led to and our recommendation this led to and our recommendation dating back to you know as early as 2018 dating back to you know as early as 2018 dating back to you know as early as 2018 with Tik Tok but really like coming out with Tik Tok but really like coming out with Tik Tok but really like coming out of the pandemic like 22 23 is that we of the pandemic like 22 23 is that we of the pandemic like 22 23 is that we need to create content that could reach need to create content that could reach need to create content that could reach as broad of an audience as possible as broad of an audience as possible as broad of an audience as possible because the paradox was okay if we can't because the paradox was okay if we can't because the paradox was okay if we can't reach our followers predictably we now reach our followers predictably we now reach our followers predictably we now have to create content that could be have to create content that could be have to create content that could be accessible to as many people as accessible to as many people as accessible to as many people as possible. And the paradox is the more possible. And the paradox is the more possible. And the paradox is the more viral you reach in this sense, the more viral you reach in this sense, the more viral you reach in this sense, the more local that you end up reaching. Because local that you end up reaching. Because local that you end up reaching. Because if there is a local element to discovery if there is a local element to discovery if there is a local element to discovery algorithms, if I can reach 10,000 people algorithms, if I can reach 10,000 people algorithms, if I can reach 10,000 people and 2% are local, well, that's more and 2% are local, well, that's more and 2% are local, well, that's more local people than if I reach 100 people,

local people than if I reach 100 people, local people than if I reach 100 people, >> yes, >> yes, >> yes, >> and 10% are local. >> and 10% are local. >> and 10% are local. >> And so this led to this diagram, the >> And so this led to this diagram, the >> And so this led to this diagram, the social ministry mountain, where we social ministry mountain, where we social ministry mountain, where we basically walked churches through the basically walked churches through the basically walked churches through the stages of effectiveness on social. The stages of effectiveness on social. The stages of effectiveness on social. The baseline, no weeks off. Find that baseline, no weeks off. Find that baseline, no weeks off. Find that sustainable publishing rhythm. From sustainable publishing rhythm. From sustainable publishing rhythm. From there, viral for me posts. there, viral for me posts. there, viral for me posts. >> We said like one to three% of your posts >> We said like one to three% of your posts >> We said like one to three% of your posts are going to hit this qualifier. What is are going to hit this qualifier. What is are going to hit this qualifier. What is viral for me? 10x reach of a normal viral for me? 10x reach of a normal viral for me? 10x reach of a normal post. So if you normally reach a,000 post. So if you normally reach a,000 post. So if you normally reach a,000 people, a viral for me post would be one people, a viral for me post would be one people, a viral for me post would be one that reaches 10,000. that reaches 10,000. that reaches 10,000. >> What that would be illustrative of is >> What that would be illustrative of is >> What that would be illustrative of is your church reaching new audiences and your church reaching new audiences and your church reaching new audiences and growing. The more of those that we growing. The more of those that we growing. The more of those that we stockpile, the sooner we could hit the stockpile, the sooner we could hit the stockpile, the sooner we could hit the next layer. We call the 10x growth rate. next layer. We call the 10x growth rate. next layer. We call the 10x growth rate. 4% monthly growth on social. That 4% monthly growth on social. That 4% monthly growth on social. That compounds and adds up over 5 years to compounds and adds up over 5 years to compounds and adds up over 5 years to 10x growth. 1,000 followers today, 10x growth. 1,000 followers today, 10x growth. 1,000 followers today, 10,000 followers in 5 years. And for 24, 10,000 followers in 5 years. And for 24, 10,000 followers in 5 years. And for 24, 36, 48 months, this was the best 36, 48 months, this was the best 36, 48 months, this was the best strategy on social. You could reach your strategy on social. You could reach your strategy on social. You could reach your followers. You could also grow your followers. You could also grow your followers. You could also grow your church. You could introduce your church church. You could introduce your church church. You could introduce your church to new people, which was amazing.

to new people, which was amazing. to new people, which was amazing. >> Here's the problem. >> Here's the problem. >> Here's the problem. Growth rate on social has slowed Growth rate on social has slowed Growth rate on social has slowed considerably. We talked about this via a considerably. We talked about this via a considerably. We talked about this via a study from Buffer in last week's study from Buffer in last week's study from Buffer in last week's episode. The reason that growth rate has episode. The reason that growth rate has episode. The reason that growth rate has slowed so much is because the supply slowed so much is because the supply slowed so much is because the supply versus demand ratio has become versus demand ratio has become versus demand ratio has become dramatically imbalanced where there's so dramatically imbalanced where there's so dramatically imbalanced where there's so much content and not enough eyeballs much content and not enough eyeballs much content and not enough eyeballs that are consuming that content. that are consuming that content. that are consuming that content. >> In the Buffer study, they stated that if >> In the Buffer study, they stated that if >> In the Buffer study, they stated that if you were publishing 10 plus posts per you were publishing 10 plus posts per you were publishing 10 plus posts per week, week, week, which is like not realistic for most which is like not realistic for most which is like not realistic for most churches. churches. churches. >> Yeah. That's so many posts per week. >> Yeah. That's so many posts per week. >> Yeah. That's so many posts per week. >> And 10 plus doesn't just mean like check >> And 10 plus doesn't just mean like check >> And 10 plus doesn't just mean like check in the box. Like 10 good posts, in the box. Like 10 good posts, in the box. Like 10 good posts, >> you could expect a 66% follower growth >> you could expect a 66% follower growth >> you could expect a 66% follower growth rate. So for example, if you had 5,000 rate. So for example, if you had 5,000 rate. So for example, if you had 5,000 followers and were posting 10 plus times followers and were posting 10 plus times followers and were posting 10 plus times per week, you could expect 33 more per week, you could expect 33 more per week, you could expect 33 more followers per week. Now, if you recall followers per week. Now, if you recall followers per week. Now, if you recall on the social ministry mountain, what on the social ministry mountain, what on the social ministry mountain, what was the growth rate percentage that I was the growth rate percentage that I was the growth rate percentage that I was saying was what we were trying to was saying was what we were trying to was saying was what we were trying to achieve?

achieve? achieve? >> 10x, >> 10x, >> 10x, >> which is 4%. >> which is 4%. >> which is 4%. >> Yeah. not 66%. >> Yeah. not 66%. >> Yeah. not 66%. >> 4% was something we saw with churches >> 4% was something we saw with churches >> 4% was something we saw with churches all the time in the past 24, 36, and 48 all the time in the past 24, 36, and 48 all the time in the past 24, 36, and 48 months. But now we have not seen that. months. But now we have not seen that. months. But now we have not seen that. >> And we're seeing here from Buffer this >> And we're seeing here from Buffer this >> And we're seeing here from Buffer this Instagramwide study, which was 100,000 Instagramwide study, which was 100,000 Instagramwide study, which was 100,000 plus accounts and 2 million individual plus accounts and 2 million individual plus accounts and 2 million individual posts that it's not just like, oh, posts that it's not just like, oh, posts that it's not just like, oh, churches, like this is like universal. churches, like this is like universal. churches, like this is like universal. >> Yeah. >> Yeah. >> Yeah. >> What has this led to? >> What has this led to? >> What has this led to? >> Despair. >> Despair. >> Despair. >> Yes. It has led well to social media >> Yes. It has led well to social media >> Yes. It has led well to social media fatigue, let's call it, amongst the fatigue, let's call it, amongst the fatigue, let's call it, amongst the people that work in church on social people that work in church on social people that work in church on social where you're like, and I see this with where you're like, and I see this with where you're like, and I see this with my own content, like I know I'm my own content, like I know I'm my own content, like I know I'm publishing content that is just as good. publishing content that is just as good. publishing content that is just as good. It's actually better. It's actually better. It's actually better. >> It's better. Yeah. >> It's better. Yeah. >> It's better. Yeah. >> But it is not producing the same fruit. >> But it is not producing the same fruit. >> But it is not producing the same fruit. So what this means is we're putting in a So what this means is we're putting in a So what this means is we're putting in a ton of effort in the past 12 months for ton of effort in the past 12 months for ton of effort in the past 12 months for a smaller harvest a smaller harvest a smaller harvest >> relative to 21, 22, 23, 24. >> relative to 21, 22, 23, 24. >> relative to 21, 22, 23, 24. >> Yeah. And that's discouraging like just >> Yeah. And that's discouraging like just >> Yeah. And that's discouraging like just plainly said. Yes. So, where do we go plainly said. Yes. So, where do we go plainly said. Yes. So, where do we go from here?

from here? from here? >> To the woods. >> To the woods. >> To the woods. >> Okay. You ever heard of go ever heard of >> Okay. You ever heard of go ever heard of >> Okay. You ever heard of go ever heard of becoming a lite? becoming a lite? becoming a lite? >> Okay. Father, father fun guy, go pick up >> Okay. Father, father fun guy, go pick up >> Okay. Father, father fun guy, go pick up your mushrooms. your mushrooms. your mushrooms. >> Hey, this is all about playing within >> Hey, this is all about playing within >> Hey, this is all about playing within the rules of the landscape, right? Like the rules of the landscape, right? Like the rules of the landscape, right? Like you we we've charted the history of the you we we've charted the history of the you we we've charted the history of the social graph era where you could post social graph era where you could post social graph era where you could post timesensitive if if your church service timesensitive if if your church service timesensitive if if your church service was going to be canceled because of was going to be canceled because of was going to be canceled because of weather, you could post it to Instagram weather, you could post it to Instagram weather, you could post it to Instagram and know that like the people who follow and know that like the people who follow and know that like the people who follow your church on social are going to see your church on social are going to see your church on social are going to see it and not come to church. it and not come to church. it and not come to church. >> And then the rules changed. the the the >> And then the rules changed. the the the >> And then the rules changed. the the the algorithm changed and started ranking algorithm changed and started ranking algorithm changed and started ranking posts based off all these different posts based off all these different posts based off all these different metrics and so we changed our efforts. metrics and so we changed our efforts. metrics and so we changed our efforts. We encourage churches to change our We encourage churches to change our We encourage churches to change our efforts on social and some churches did efforts on social and some churches did efforts on social and some churches did and some churches different didn't and some churches different didn't and some churches different didn't pardon me. Now the rules have changed pardon me. Now the rules have changed pardon me. Now the rules have changed again where we are in a new era where again where we are in a new era where again where we are in a new era where there is just too much supply compared there is just too much supply compared there is just too much supply compared to the demand on social and so we have to the demand on social and so we have to the demand on social and so we have to evolve or or refine reform our to evolve or or refine reform our to evolve or or refine reform our strategies within kind of the confines strategies within kind of the confines strategies within kind of the confines of just the reality of the space that of just the reality of the space that of just the reality of the space that we're putting this content into. And so, we're putting this content into. And so, we're putting this content into. And so, yeah, it it can lead to and we joke and yeah, it it can lead to and we joke and yeah, it it can lead to and we joke and and but also it's it is it is and but also it's it is it is and but also it's it is it is discouraging to put in in in our case in discouraging to put in in in our case in discouraging to put in in in our case in a lot of churches we work with um the a lot of churches we work with um the a lot of churches we work with um the the highest quality the the most effort the highest quality the the most effort the highest quality the the most effort you've ever put in resulting in the you've ever put in resulting in the you've ever put in resulting in the highest quality posts you've ever posted highest quality posts you've ever posted highest quality posts you've ever posted and to not see the results that you're and to not see the results that you're and to not see the results that you're expecting to see. That is discouraging.

expecting to see. That is discouraging. expecting to see. That is discouraging. But there is a path forward. But there is a path forward. But there is a path forward. >> Yeah. And and a lot of us have warm >> Yeah. And and a lot of us have warm >> Yeah. And and a lot of us have warm memories of the previous era of social. memories of the previous era of social. memories of the previous era of social. The idea that you could publish The idea that you could publish The idea that you could publish inclement weather inclement weather inclement weather >> and and people would see it like, oh >> and and people would see it like, oh >> and and people would see it like, oh yeah, the good old times. Yeah, yeah, the good old times. Yeah, yeah, the good old times. Yeah, absolutely. absolutely. absolutely. >> Timesensitive updates not working in >> Timesensitive updates not working in >> Timesensitive updates not working in this era of social because we are not this era of social because we are not this era of social because we are not entitled to the real estate on our entitled to the real estate on our entitled to the real estate on our followers feeds. The question is, followers feeds. The question is, followers feeds. The question is, >> what if we were? What if? What if we >> what if we were? What if? What if we >> what if we were? What if? What if we were? What are you getting at? What are were? What are you getting at? What are were? What are you getting at? What are you getting at? This is where small you getting at? This is where small you getting at? This is where small churches have a massive advantage. And churches have a massive advantage. And churches have a massive advantage. And the smaller you are, the greater the the smaller you are, the greater the the smaller you are, the greater the advantage is. Hence why I put the word advantage is. Hence why I put the word advantage is. Hence why I put the word tiny in the title of this episode. What tiny in the title of this episode. What tiny in the title of this episode. What is the advantage? What does a church is the advantage? What does a church is the advantage? What does a church have over a creator like me? You have an have over a creator like me? You have an have over a creator like me? You have an in-person assembly in-person assembly in-person assembly >> every single week of your congregation. >> every single week of your congregation. >> every single week of your congregation. I don't have that. I have a podcast. I don't have that. I have a podcast. I don't have that. I have a podcast. >> Yeah. >> Yeah. >> Yeah. >> And you guys come and watch listen to >> And you guys come and watch listen to >> And you guys come and watch listen to the podcast. We don't meet on Sundays. the podcast. We don't meet on Sundays. the podcast. We don't meet on Sundays. Your church does. And so what this means Your church does. And so what this means Your church does. And so what this means is we can leverage is we can leverage is we can leverage this group into shaping social platforms this group into shaping social platforms this group into shaping social platforms in our image, in our image, in our image, >> right?

>> right? >> right? >> Thanks be to God. >> Thanks be to God. >> Thanks be to God. >> Yes. >> Yes. >> Yes. >> Because as these platforms have evolved, >> Because as these platforms have evolved, >> Because as these platforms have evolved, there are a variety of different there are a variety of different there are a variety of different mechanisms for using them in different mechanisms for using them in different mechanisms for using them in different ways. ways. ways. So the strategy we're about to outline So the strategy we're about to outline So the strategy we're about to outline which I think will come as like a which I think will come as like a which I think will come as like a rejoicing like resounding good news for rejoicing like resounding good news for rejoicing like resounding good news for a lot of churches. It's not that this a lot of churches. It's not that this a lot of churches. It's not that this strategy was impossible in the past 12 strategy was impossible in the past 12 strategy was impossible in the past 12 24 36 months. It's that the opportunity 24 36 months. It's that the opportunity 24 36 months. It's that the opportunity was so great was so great was so great >> in the form of free reach that we were >> in the form of free reach that we were >> in the form of free reach that we were like like like >> take what the platforms give you. And so >> take what the platforms give you. And so >> take what the platforms give you. And so the the the metaphor that I've been the the the metaphor that I've been the the the metaphor that I've been using when I've talked to churches about using when I've talked to churches about using when I've talked to churches about this individually is like let's imagine this individually is like let's imagine this individually is like let's imagine you and I were in a car together and we you and I were in a car together and we you and I were in a car together and we were talking about like okay we're going were talking about like okay we're going were talking about like okay we're going to drive to this destination and we had to drive to this destination and we had to drive to this destination and we had two paths. We can take the highway or we two paths. We can take the highway or we two paths. We can take the highway or we can take the scenic route. The scenic can take the scenic route. The scenic can take the scenic route. The scenic route is like preferred. We would get to route is like preferred. We would get to route is like preferred. We would get to see like way more beautiful landscape. see like way more beautiful landscape. see like way more beautiful landscape. Take our time. Stop at like a pie stand Take our time. Stop at like a pie stand Take our time. Stop at like a pie stand on the way. Love it. Sounds great. on the way. Love it. Sounds great. on the way. Love it. Sounds great. >> The problem is is like it's going to >> The problem is is like it's going to >> The problem is is like it's going to take 2 hours longer and it's a 1-hour take 2 hours longer and it's a 1-hour take 2 hours longer and it's a 1-hour drive. It's just not worth it. Sure, drive. It's just not worth it. Sure, drive. It's just not worth it. Sure, we'll take the highway. Except I just we'll take the highway. Except I just we'll take the highway. Except I just found out that there was an accident on found out that there was an accident on found out that there was an accident on the highway. And so now it's not the highway. And so now it's not the highway. And so now it's not actually faster to go that way. So now, actually faster to go that way. So now, actually faster to go that way. So now, might as well take the scenic route.

might as well take the scenic route. might as well take the scenic route. >> There we go. >> There we go. >> There we go. >> And that is an imperfect analogy and >> And that is an imperfect analogy and >> And that is an imperfect analogy and metaphor for what's happening on social metaphor for what's happening on social metaphor for what's happening on social right now because the previous right now because the previous right now because the previous opportunity was, yes, we get it. You opportunity was, yes, we get it. You opportunity was, yes, we get it. You can't reach your church directly. And can't reach your church directly. And can't reach your church directly. And ideally, we would use these social ideally, we would use these social ideally, we would use these social platforms as broadcast platforms. platforms as broadcast platforms. platforms as broadcast platforms. They're not that anymore. They are media They're not that anymore. They are media They're not that anymore. They are media syndication platforms. syndication platforms. syndication platforms. >> You're not getting a pie today, right? >> You're not getting a pie today, right? >> You're not getting a pie today, right? And so you're going to reach people that And so you're going to reach people that And so you're going to reach people that follow you. You're going to reach just follow you. You're going to reach just follow you. You're going to reach just as many, if not more, of people that as many, if not more, of people that as many, if not more, of people that don't follow you. Some will be local, don't follow you. Some will be local, don't follow you. Some will be local, but a lot won't be. That's how it is. but a lot won't be. That's how it is. but a lot won't be. That's how it is. Good luck. Okay, we're going to shape Good luck. Okay, we're going to shape Good luck. Okay, we're going to shape our strategy around that. Well, now I'm our strategy around that. Well, now I'm our strategy around that. Well, now I'm not even reaching new people. 1 to 3% of not even reaching new people. 1 to 3% of not even reaching new people. 1 to 3% of my posts being viral for me, that's not my posts being viral for me, that's not my posts being viral for me, that's not happening anymore. happening anymore. happening anymore. >> A 4% growth rate, that's not happening >> A 4% growth rate, that's not happening >> A 4% growth rate, that's not happening anymore unless you are outperforming the anymore unless you are outperforming the anymore unless you are outperforming the averages. averages. averages. >> Before we weren't telling churches, like >> Before we weren't telling churches, like >> Before we weren't telling churches, like you have to do dramatic stuff. We're you have to do dramatic stuff. We're you have to do dramatic stuff. We're like, just post regularly and social like, just post regularly and social like, just post regularly and social will give you free distribution. I was will give you free distribution. I was will give you free distribution. I was getting DMs every single week. every getting DMs every single week. every getting DMs every single week. every single week. Oh my gosh, this many single week. Oh my gosh, this many single week. Oh my gosh, this many million views on a post. Oh my goodness, million views on a post. Oh my goodness, million views on a post. Oh my goodness, 3,000 new followers overnight and they 3,000 new followers overnight and they 3,000 new followers overnight and they have become less and less have become less and less have become less and less >> because when an opportunity like that >> because when an opportunity like that >> because when an opportunity like that exists that is that great, everyone exists that is that great, everyone exists that is that great, everyone rushes to the platform. When a highway rushes to the platform. When a highway rushes to the platform. When a highway you can drive that fast, we're all on you can drive that fast, we're all on you can drive that fast, we're all on the highway. Guess what's happening now?

the highway. Guess what's happening now? the highway. Guess what's happening now? Traffic jam jam. Not so fast anymore. Traffic jam jam. Not so fast anymore. Traffic jam jam. Not so fast anymore. >> Oh, metaphor. Not so bad. In real time. >> Oh, metaphor. Not so bad. In real time. >> Oh, metaphor. Not so bad. In real time. So So So >> Instagram does have a mechanism for >> Instagram does have a mechanism for >> Instagram does have a mechanism for reaching your followers every single reaching your followers every single reaching your followers every single time. Did you know this? time. Did you know this? time. Did you know this? >> I didn't actually. Really? I You don't >> I didn't actually. Really? I You don't >> I didn't actually. Really? I You don't You don't use this personally? You don't use this personally? You don't use this personally? >> No, not at all. >> No, not at all. >> No, not at all. >> Oh, >> Oh, >> Oh, >> and it's interesting because it's why I >> and it's interesting because it's why I >> and it's interesting because it's why I don't scroll my Instagram feed anymore. don't scroll my Instagram feed anymore. don't scroll my Instagram feed anymore. Rebecca and I were just talking about Rebecca and I were just talking about Rebecca and I were just talking about this the other day about how on this the other day about how on this the other day about how on Instagram we literally don't scroll on Instagram we literally don't scroll on Instagram we literally don't scroll on the feed. It's we just go there for the feed. It's we just go there for the feed. It's we just go there for stories because we know that and the the stories because we know that and the the stories because we know that and the the story we've talked about this on the story we've talked about this on the story we've talked about this on the show, the story algorithm is independent show, the story algorithm is independent show, the story algorithm is independent from the feed. Um not that they they from the feed. Um not that they they from the feed. Um not that they they don't relate to each other, but there don't relate to each other, but there don't relate to each other, but there different signals and and different different signals and and different different signals and and different >> stories is mostly for people you know in >> stories is mostly for people you know in >> stories is mostly for people you know in real life. real life. real life. >> Yeah. And so when I go on Instagram, I'm >> Yeah. And so when I go on Instagram, I'm >> Yeah. And so when I go on Instagram, I'm I swipe through stories of people that I I swipe through stories of people that I I swipe through stories of people that I know in real life. I see their kids or know in real life. I see their kids or know in real life. I see their kids or whatever and and then I leave the the whatever and and then I leave the the whatever and and then I leave the the the platform. But now that I know that the platform. But now that I know that the platform. But now that I know that this feature exists and I have the power this feature exists and I have the power this feature exists and I have the power to curate my actual feed the way I want to curate my actual feed the way I want to curate my actual feed the way I want and guarantee that anytime Brady posts, and guarantee that anytime Brady posts, and guarantee that anytime Brady posts, well maybe it won't be Brady who makes well maybe it won't be Brady who makes well maybe it won't be Brady who makes it into my feed.

it into my feed. it into my feed. >> You don't need to do anything, >> You don't need to do anything, >> You don't need to do anything, >> you know, but like anytime that somebody >> you know, but like anytime that somebody >> you know, but like anytime that somebody >> This is me telling you about this >> This is me telling you about this >> This is me telling you about this strategy. You already made me sit and strategy. You already made me sit and strategy. You already made me sit and listen to him for an hour. Um, but uh listen to him for an hour. Um, but uh listen to him for an hour. Um, but uh yeah, anytime somebody uh that I follow yeah, anytime somebody uh that I follow yeah, anytime somebody uh that I follow posts, I can guarantee that I'm going to posts, I can guarantee that I'm going to posts, I can guarantee that I'm going to see that post in my feed, that might see that post in my feed, that might see that post in my feed, that might shape the way that I interact with this shape the way that I interact with this shape the way that I interact with this platform. And surely with the content platform. And surely with the content platform. And surely with the content that the folks that I choose to follow, that the folks that I choose to follow, that the folks that I choose to follow, there's 400 and something of them. The there's 400 and something of them. The there's 400 and something of them. The way I interact with their content uh way I interact with their content uh way I interact with their content uh kind of evolves. Yeah. So, I did this on kind of evolves. Yeah. So, I did this on kind of evolves. Yeah. So, I did this on my feed about 2 years ago. I follow my feed about 2 years ago. I follow my feed about 2 years ago. I follow >> Yeah. It's not a new feature. >> Yeah. It's not a new feature. >> Yeah. It's not a new feature. >> I follow 426 people and that was still >> I follow 426 people and that was still >> I follow 426 people and that was still too many people. too many people. too many people. >> Yes. Not to mention that most of my >> Yes. Not to mention that most of my >> Yes. Not to mention that most of my feed, let's say 2/3 or more, was not feed, let's say 2/3 or more, was not feed, let's say 2/3 or more, was not those 426 people, those 426 people, those 426 people, >> right? Recommended posts, ads. >> right? Recommended posts, ads. >> right? Recommended posts, ads. >> Yeah. And there were, let's say, 10 to >> Yeah. And there were, let's say, 10 to >> Yeah. And there were, let's say, 10 to 15 in there that I was like, I really 15 in there that I was like, I really 15 in there that I was like, I really always want to see what they publish. always want to see what they publish. always want to see what they publish. So, what you can do is you can go to a So, what you can do is you can go to a So, what you can do is you can go to a person's account and you can click add person's account and you can click add person's account and you can click add to favorites. This will give them this to favorites. This will give them this to favorites. This will give them this little green star. And when you have little green star. And when you have little green star. And when you have selected that account as add to selected that account as add to selected that account as add to favorites, they will always show at the favorites, they will always show at the favorites, they will always show at the top of your feed when they publish new top of your feed when they publish new top of your feed when they publish new content. So, you get to tell Instagram, content. So, you get to tell Instagram, content. So, you get to tell Instagram, "I want to see this content from this "I want to see this content from this "I want to see this content from this person." And Instagram will say, person." And Instagram will say, person." And Instagram will say, >> "Okay, and I am asking all of you >> "Okay, and I am asking all of you >> "Okay, and I am asking all of you listening to do that with my content."

listening to do that with my content." listening to do that with my content." But guess what? That's not going to But guess what? That's not going to But guess what? That's not going to work, right? work, right? work, right? >> There's too many of you. And I'm not >> There's too many of you. And I'm not >> There's too many of you. And I'm not asking you face to face. asking you face to face. asking you face to face. >> I'm not asking you in a room. I'm asking >> I'm not asking you in a room. I'm asking >> I'm not asking you in a room. I'm asking you in a podcast. You chuckle. You're you in a podcast. You chuckle. You're you in a podcast. You chuckle. You're not going to do that. not going to do that. not going to do that. >> But if you're a church of 65 people, >> But if you're a church of 65 people, >> But if you're a church of 65 people, That's right. and you have every single That's right. and you have every single That's right. and you have every single person in a room every week, you can person in a room every week, you can person in a room every week, you can actually get them to do this. actually get them to do this. actually get them to do this. >> And so what we've created for you that >> And so what we've created for you that >> And so what we've created for you that you can find in the podcast description you can find in the podcast description you can find in the podcast description in your listening app of choice or on in your listening app of choice or on in your listening app of choice or on the YouTube description is a pre-ervice the YouTube description is a pre-ervice the YouTube description is a pre-ervice slide and an announcement slide that has slide and an announcement slide that has slide and an announcement slide that has a visual of what it actually looks like a visual of what it actually looks like a visual of what it actually looks like to click on an account and add to to click on an account and add to to click on an account and add to favorites. Download the slide favorites. Download the slide favorites. Download the slide >> and then here is what we are going to >> and then here is what we are going to >> and then here is what we are going to do. Okay, we are going to make an do. Okay, we are going to make an do. Okay, we are going to make an announcement in church about this. We're announcement in church about this. We're announcement in church about this. We're going to put the slide on the screen and going to put the slide on the screen and going to put the slide on the screen and we are going to ask the people in our we are going to ask the people in our we are going to ask the people in our church to add to favorites as an church to add to favorites as an church to add to favorites as an announcement. We are going to run the announcement. We are going to run the announcement. We are going to run the pre-ervice slide. pre-ervice slide. pre-ervice slide. >> We are going to run a contest where we >> We are going to run a contest where we >> We are going to run a contest where we say say say >> if you add us to favorites, you will be >> if you add us to favorites, you will be >> if you add us to favorites, you will be eligible for a $25 gift card to the eligible for a $25 gift card to the eligible for a $25 gift card to the Mexican restaurant that everyone loves, Mexican restaurant that everyone loves, Mexican restaurant that everyone loves, the local one. Okay? And then over the the local one. Okay? And then over the the local one. Okay? And then over the next four weeks, you're going to talk to next four weeks, you're going to talk to next four weeks, you're going to talk to every single person in the lobby and be every single person in the lobby and be every single person in the lobby and be like, "Hey, you know that contest? Did like, "Hey, you know that contest? Did like, "Hey, you know that contest? Did you add us to favorites?" And they're you add us to favorites?" And they're you add us to favorites?" And they're going to going to going to >> Give me your phone. I'll do it for you.

>> Give me your phone. I'll do it for you. >> Give me your phone. I'll do it for you. >> I'll do it for you right now. Cuz you >> I'll do it for you right now. Cuz you >> I'll do it for you right now. Cuz you can do that. In the same way, you will can do that. In the same way, you will can do that. In the same way, you will go to those people and be like, "Hey, we go to those people and be like, "Hey, we go to those people and be like, "Hey, we need a volunteer for kids ministry. You need a volunteer for kids ministry. You need a volunteer for kids ministry. You in?" And they're like, "Um, yeah, in?" And they're like, "Um, yeah, in?" And they're like, "Um, yeah, >> I'm in." >> I'm in." >> I'm in." >> The same exact thing. >> The same exact thing. >> The same exact thing. >> And the great thing about this >> And the great thing about this >> And the great thing about this >> is once it's been done once, it never >> is once it's been done once, it never >> is once it's been done once, it never gets undone. People don't go in and gets undone. People don't go in and gets undone. People don't go in and remove you from favorites. I never remove you from favorites. I never remove you from favorites. I never removed anyone from favorites. What removed anyone from favorites. What removed anyone from favorites. What happened was now I just have like these happened was now I just have like these happened was now I just have like these eight people that are just always on my eight people that are just always on my eight people that are just always on my feed. And some of them like I'm just feed. And some of them like I'm just feed. And some of them like I'm just like, they're just there now. I just like, they're just there now. I just like, they're just there now. I just always see their content. I don't even always see their content. I don't even always see their content. I don't even know if I like their It's just always know if I like their It's just always know if I like their It's just always there. And and I'm not mad about it. there. And and I'm not mad about it. there. And and I'm not mad about it. >> Not friends with those people anymore. >> Not friends with those people anymore. >> Not friends with those people anymore. >> I'm not in love with it. I'm not mad at >> I'm not in love with it. I'm not mad at >> I'm not in love with it. I'm not mad at it. It's like it is what it is. it. It's like it is what it is. it. It's like it is what it is. >> Yeah. >> Yeah. >> Yeah. >> In parallel with this, you are also >> In parallel with this, you are also >> In parallel with this, you are also going to start a broadcast channel going to start a broadcast channel going to start a broadcast channel >> and the contest will run in both ways. >> and the contest will run in both ways. >> and the contest will run in both ways. Add to favorites and then join the Add to favorites and then join the Add to favorites and then join the broadcast channel. A broadcast channel broadcast channel. A broadcast channel broadcast channel. A broadcast channel is another mechanism that Instagram is another mechanism that Instagram is another mechanism that Instagram allows that gives you the ability to allows that gives you the ability to allows that gives you the ability to communicate directly to a group of communicate directly to a group of communicate directly to a group of people and then they will see that in people and then they will see that in people and then they will see that in their stories because this is what we their stories because this is what we their stories because this is what we also know is true. Um or they'll see it also know is true. Um or they'll see it also know is true. Um or they'll see it in their DMs. People like Alex, they in their DMs. People like Alex, they in their DMs. People like Alex, they don't go on Instagram to see the feed. don't go on Instagram to see the feed. don't go on Instagram to see the feed. Maybe that's going to change once he Maybe that's going to change once he Maybe that's going to change once he starts curating. They go to see their starts curating. They go to see their starts curating. They go to see their stories. They go into their direct stories. They go into their direct stories. They go into their direct messages. Broadcast channels show up in messages. Broadcast channels show up in messages. Broadcast channels show up in direct messages. And the algorithms for direct messages. And the algorithms for direct messages. And the algorithms for DMs and stories are distinct from the DMs and stories are distinct from the DMs and stories are distinct from the algorithms for the feed and for reals.

algorithms for the feed and for reals. algorithms for the feed and for reals. And so, if we can get our 65 people in a And so, if we can get our 65 people in a And so, if we can get our 65 people in a broadcast channel and we can get a good broadcast channel and we can get a good broadcast channel and we can get a good percentage of those 65 people to add us percentage of those 65 people to add us percentage of those 65 people to add us to favorites, what has this done? It has to favorites, what has this done? It has to favorites, what has this done? It has shaped Instagram into the image of our shaped Instagram into the image of our shaped Instagram into the image of our church church church >> and it has now given us direct >> and it has now given us direct >> and it has now given us direct predictable access to those people when predictable access to those people when predictable access to those people when we want. we want. we want. >> And now our content strategy is wide >> And now our content strategy is wide >> And now our content strategy is wide open. open. open. >> Totally. Now, now you have the freedom >> Totally. Now, now you have the freedom >> Totally. Now, now you have the freedom to post time-sensitive things if you to post time-sensitive things if you to post time-sensitive things if you care to or you need to. If service is care to or you need to. If service is care to or you need to. If service is canceled for whatever reason, you have canceled for whatever reason, you have canceled for whatever reason, you have your 65 folks there in the broadcast your 65 folks there in the broadcast your 65 folks there in the broadcast channel. And sure, you can still send channel. And sure, you can still send channel. And sure, you can still send out an email. you can still still do all out an email. you can still still do all out an email. you can still still do all the other things, but you know that that the other things, but you know that that the other things, but you know that that guaranteed those people who have who guaranteed those people who have who guaranteed those people who have who have accepted your invite or who have have accepted your invite or who have have accepted your invite or who have added you to favorites, they are very added you to favorites, they are very added you to favorites, they are very likely to see that post. Whereas, if you likely to see that post. Whereas, if you likely to see that post. Whereas, if you choose not to do this strategy, you you choose not to do this strategy, you you choose not to do this strategy, you you have removed Instagram as an avenue to have removed Instagram as an avenue to have removed Instagram as an avenue to communicate with people in this way. So, communicate with people in this way. So, communicate with people in this way. So, it really does kind of open up the field it really does kind of open up the field it really does kind of open up the field for what you can do with your for what you can do with your for what you can do with your communication strategy with the folks communication strategy with the folks communication strategy with the folks who actually forget about the the the who actually forget about the the the who actually forget about the the the the discovery algorithm and the the discovery algorithm and the the discovery algorithm and the potential to reach new folks. These are potential to reach new folks. These are potential to reach new folks. These are the folks who follow you and say like the folks who follow you and say like the folks who follow you and say like and who actually show up on a Sunday and and who actually show up on a Sunday and and who actually show up on a Sunday and say, "I actually do. I belong to this say, "I actually do. I belong to this say, "I actually do. I belong to this church, not just digitally, but like church, not just digitally, but like church, not just digitally, but like incarnationally."

incarnationally." incarnationally." Now, you've harnessed Instagram at where Now, you've harnessed Instagram at where Now, you've harnessed Instagram at where we know so many folks in your church are we know so many folks in your church are we know so many folks in your church are already spending their time. They're already spending their time. They're already spending their time. They're using it as a communication tool. Now, using it as a communication tool. Now, using it as a communication tool. Now, now you've opened it up as a tool at now you've opened it up as a tool at now you've opened it up as a tool at your church's disposal to talk to them your church's disposal to talk to them your church's disposal to talk to them in ways and about things that if you in ways and about things that if you in ways and about things that if you don't use the strategy, it will just don't use the strategy, it will just don't use the strategy, it will just fall on deaf ears. fall on deaf ears. fall on deaf ears. >> Absolutely. Now, does this mean that we >> Absolutely. Now, does this mean that we >> Absolutely. Now, does this mean that we want to go straight back to using our want to go straight back to using our want to go straight back to using our Instagram like a bulletin board where Instagram like a bulletin board where Instagram like a bulletin board where every single post is like a graphic every single post is like a graphic every single post is like a graphic about an upcoming event? Like maybe, but about an upcoming event? Like maybe, but about an upcoming event? Like maybe, but I would still not suggest that. We talk I would still not suggest that. We talk I would still not suggest that. We talk about the principle of congruency and about the principle of congruency and about the principle of congruency and how we want our online platforms to how we want our online platforms to how we want our online platforms to reflect in person. And so what does your reflect in person. And so what does your reflect in person. And so what does your inerson service have? It has worship. It inerson service have? It has worship. It inerson service have? It has worship. It has got community rubbing shoulders in has got community rubbing shoulders in has got community rubbing shoulders in in the lobby with people that attend in the lobby with people that attend in the lobby with people that attend your church. It has announcements and it your church. It has announcements and it your church. It has announcements and it has a sermon. has a sermon. has a sermon. >> So I would still do sermon reels. I >> So I would still do sermon reels. I >> So I would still do sermon reels. I would still create these little would still create these little would still create these little standalone moments where the wisdom of standalone moments where the wisdom of standalone moments where the wisdom of scripture is scar uh is shared and it scripture is scar uh is shared and it scripture is scar uh is shared and it has a compelling hook at the beginning has a compelling hook at the beginning has a compelling hook at the beginning because even if that is going to because even if that is going to because even if that is going to automatically come across a person's automatically come across a person's automatically come across a person's feed, we still want to compel them to feed, we still want to compel them to feed, we still want to compel them to stop scrolling. it. They're going to see stop scrolling. it. They're going to see stop scrolling. it. They're going to see it. That's step number one. But we still it. That's step number one. But we still it. That's step number one. But we still need to compel them to stop scrolling need to compel them to stop scrolling need to compel them to stop scrolling and engage with it.

and engage with it. and engage with it. I would include photos of church life I would include photos of church life I would include photos of church life because you want people to see the space because you want people to see the space because you want people to see the space that they attend on the weekend and the that they attend on the weekend and the that they attend on the weekend and the people that they rub shoulders with and people that they rub shoulders with and people that they rub shoulders with and remind them that when the saints are remind them that when the saints are remind them that when the saints are scattered, they are still part of this scattered, they are still part of this scattered, they are still part of this church family. And then yeah, you can church family. And then yeah, you can church family. And then yeah, you can absolutely work in promotional content absolutely work in promotional content absolutely work in promotional content as well. What did we used to say about as well. What did we used to say about as well. What did we used to say about promotional content? The one in five promotional content? The one in five promotional content? The one in five rule. The one in five rule basically rule. The one in five rule basically rule. The one in five rule basically said that so long as your promotional said that so long as your promotional said that so long as your promotional posts do not exceed 20% one out of every posts do not exceed 20% one out of every posts do not exceed 20% one out of every five posts you are not going to exhaust five posts you are not going to exhaust five posts you are not going to exhaust your followers attention. your followers attention. your followers attention. >> What that eventually became was the zero >> What that eventually became was the zero >> What that eventually became was the zero and five rule because social became so and five rule because social became so and five rule because social became so competitive that if you promote it at competitive that if you promote it at competitive that if you promote it at all all all you just the content was just going to you just the content was just going to you just the content was just going to reach basically no one. So what did we reach basically no one. So what did we reach basically no one. So what did we start talking about? Sprinkle promotions start talking about? Sprinkle promotions start talking about? Sprinkle promotions where the substance of the post was the where the substance of the post was the where the substance of the post was the core ingredient and then you had a core ingredient and then you had a core ingredient and then you had a little sprinkle a little garnish on the little sprinkle a little garnish on the little sprinkle a little garnish on the top of the promotion at the end. That is top of the promotion at the end. That is top of the promotion at the end. That is still the best way to promote on social still the best way to promote on social still the best way to promote on social unless you've gone through this process unless you've gone through this process unless you've gone through this process and achieved this like and achieved this like and achieved this like >> this is like if you're a church and you >> this is like if you're a church and you >> this is like if you're a church and you do this. This is like when you achieve do this. This is like when you achieve do this. This is like when you achieve financial freedom where you're like I financial freedom where you're like I financial freedom where you're like I have enough money in the bank that I have enough money in the bank that I have enough money in the bank that I don't have to work again. Like that's don't have to work again. Like that's don't have to work again. Like that's like what you've achieved here. So, if like what you've achieved here. So, if like what you've achieved here. So, if you achieve this, you no longer have to you achieve this, you no longer have to you achieve this, you no longer have to follow those rules, follow those rules, follow those rules, >> but behavior on social and what people >> but behavior on social and what people >> but behavior on social and what people what people prefer is still not going to what people prefer is still not going to what people prefer is still not going to change. Now, you're going to have a lot change. Now, you're going to have a lot change. Now, you're going to have a lot more leeway than a regular account.

more leeway than a regular account. more leeway than a regular account. >> Totally. >> Totally. >> Totally. >> So, if you want to push promotions to be >> So, if you want to push promotions to be >> So, if you want to push promotions to be like every other post, you do one sermon like every other post, you do one sermon like every other post, you do one sermon clip a week and you have like one photo clip a week and you have like one photo clip a week and you have like one photo of uh people in your church and then you of uh people in your church and then you of uh people in your church and then you have two promos and those are the four have two promos and those are the four have two promos and those are the four posts that you publish each week. You're posts that you publish each week. You're posts that you publish each week. You're like, "Yeah, this is what we do." Great. like, "Yeah, this is what we do." Great. like, "Yeah, this is what we do." Great. That's like kind of congruent. It's like That's like kind of congruent. It's like That's like kind of congruent. It's like a little more announcements than like a little more announcements than like a little more announcements than like inerson services, but like that's kind inerson services, but like that's kind inerson services, but like that's kind of congruent with an inerson service. of congruent with an inerson service. of congruent with an inerson service. And I think that that would be totally And I think that that would be totally And I think that that would be totally acceptable acceptable. acceptable acceptable. acceptable acceptable. >> And then you can also do the direct >> And then you can also do the direct >> And then you can also do the direct promos inside of the broadcast channel. promos inside of the broadcast channel. promos inside of the broadcast channel. >> Yes. >> Yes. >> Yes. >> If you need post strategies and ideas, >> If you need post strategies and ideas, >> If you need post strategies and ideas, we also have a ton of episodes on this. we also have a ton of episodes on this. we also have a ton of episodes on this. So if you're like, okay, I know I'm So if you're like, okay, I know I'm So if you're like, okay, I know I'm going to promote, maybe I want to do going to promote, maybe I want to do going to promote, maybe I want to do sermon reels, maybe I want to do sermon reels, maybe I want to do sermon reels, maybe I want to do carousels. Love that as well. Repurpose carousels. Love that as well. Repurpose carousels. Love that as well. Repurpose sermon content into a carousel. Like for sermon content into a carousel. Like for sermon content into a carousel. Like for the churches that we're working with at the churches that we're working with at the churches that we're working with at social sermons, it's not like we're social sermons, it's not like we're social sermons, it's not like we're sending them like different content. sending them like different content. sending them like different content. We're like, "Hey, if you want to do We're like, "Hey, if you want to do We're like, "Hey, if you want to do this, go through it. We'll send you the this, go through it. We'll send you the this, go through it. We'll send you the same content." And guess what? Now you same content." And guess what? Now you same content." And guess what? Now you can promote again. So when we queue up can promote again. So when we queue up can promote again. So when we queue up the content in theuler for your sermon the content in theuler for your sermon the content in theuler for your sermon reels and your carousels and all that reels and your carousels and all that reels and your carousels and all that stuff, if you want, you can put like two stuff, if you want, you can put like two stuff, if you want, you can put like two or three promotional posts also in the or three promotional posts also in the or three promotional posts also in the calendar where before we were like, calendar where before we were like, calendar where before we were like, "Yeah, you really shouldn't do that."

"Yeah, you really shouldn't do that." "Yeah, you really shouldn't do that." Like, it's probably going to hurt your Like, it's probably going to hurt your Like, it's probably going to hurt your strategy overall. Post the uh podcast strategy overall. Post the uh podcast strategy overall. Post the uh podcast we've done in the past. These are the we've done in the past. These are the we've done in the past. These are the titles to look up. Why your church's titles to look up. Why your church's titles to look up. Why your church's Instagram stories flop. The busy Instagram stories flop. The busy Instagram stories flop. The busy pastor's guide to Instagram stories. 20 pastor's guide to Instagram stories. 20 pastor's guide to Instagram stories. 20 church social media ideas you've never church social media ideas you've never church social media ideas you've never tried. Steal these 15 church social tried. Steal these 15 church social tried. Steal these 15 church social media posts for summer. Spoiler alert, media posts for summer. Spoiler alert, media posts for summer. Spoiler alert, any season is fine. The 2025 church any season is fine. The 2025 church any season is fine. The 2025 church social media calendar and then steal social media calendar and then steal social media calendar and then steal these viral hooks. Church social media these viral hooks. Church social media these viral hooks. Church social media edition. That one's got a bonus edition. That one's got a bonus edition. That one's got a bonus download. 63 download. 63 download. 63 viral hooks that we've tried and tested viral hooks that we've tried and tested viral hooks that we've tried and tested from real churches. You can download and from real churches. You can download and from real churches. You can download and kind of use them as a template. kind of use them as a template. kind of use them as a template. >> Yeah. So, think about this new >> Yeah. So, think about this new >> Yeah. So, think about this new phenomenon, this new paradigm, what it phenomenon, this new paradigm, what it phenomenon, this new paradigm, what it could mean for churches. If you're could mean for churches. If you're could mean for churches. If you're feeling the social media fatigue, if feeling the social media fatigue, if feeling the social media fatigue, if you've like just had enough of creating you've like just had enough of creating you've like just had enough of creating the posts the posts the posts >> because in the past 12 months you >> because in the past 12 months you >> because in the past 12 months you haven't seen the fruit. You know, you're haven't seen the fruit. You know, you're haven't seen the fruit. You know, you're putting in the effort, but like this putting in the effort, but like this putting in the effort, but like this harvest is getting smaller and smaller harvest is getting smaller and smaller harvest is getting smaller and smaller and you're like, I don't know if I I and you're like, I don't know if I I and you're like, I don't know if I I want to do this anymore. want to do this anymore. want to do this anymore. >> Mhm. >> Mhm. >> Mhm. >> There's another opportunity. There's >> There's another opportunity. There's >> There's another opportunity. There's another option. And if you are a church, another option. And if you are a church, another option. And if you are a church, averagesized 50 to 125, you can averagesized 50 to 125, you can averagesized 50 to 125, you can absolutely leverage this. Do the work absolutely leverage this. Do the work absolutely leverage this. Do the work once. Run the contest. Ask people face once. Run the contest. Ask people face once. Run the contest. Ask people face to face. Run the pre-ervice slide. Do to face. Run the pre-ervice slide. Do to face. Run the pre-ervice slide. Do the announcements.

the announcements. the announcements. >> Get people in a broadcast channel. Get >> Get people in a broadcast channel. Get >> Get people in a broadcast channel. Get people to add your church to favorites. people to add your church to favorites. people to add your church to favorites. You do that once over a one-mon period You do that once over a one-mon period You do that once over a one-mon period and you can decouple yourself from this and you can decouple yourself from this and you can decouple yourself from this hamster wheel if it feels like you're hamster wheel if it feels like you're hamster wheel if it feels like you're stuck on it. stuck on it. stuck on it. >> Yeah. >> Yeah. >> Yeah. >> And you can like re-enter, not even >> And you can like re-enter, not even >> And you can like re-enter, not even re-enter like the old paradigm. You have re-enter like the old paradigm. You have re-enter like the old paradigm. You have invented a new social media paradigm. invented a new social media paradigm. invented a new social media paradigm. Wow. that is unique to churches because Wow. that is unique to churches because Wow. that is unique to churches because only a church could pull this off. only a church could pull this off. only a church could pull this off. >> I don't think this is a big ask. Like as >> I don't think this is a big ask. Like as >> I don't think this is a big ask. Like as someone who pastors a small church and someone who pastors a small church and someone who pastors a small church and who also is responsible for the social who also is responsible for the social who also is responsible for the social media accounts at our church, I don't media accounts at our church, I don't media accounts at our church, I don't think this is a big ask of folks, think this is a big ask of folks, think this is a big ask of folks, especially if you pair with a contest to especially if you pair with a contest to especially if you pair with a contest to like win a $25 gift card to the local like win a $25 gift card to the local like win a $25 gift card to the local restaurant. That's that's easy. But restaurant. That's that's easy. But restaurant. That's that's easy. But folks want to see folks who belong to folks want to see folks who belong to folks want to see folks who belong to your church. They want to see what your church. They want to see what your church. They want to see what you're posting. And I know this to be you're posting. And I know this to be you're posting. And I know this to be true because I true because I true because I if there's one thing about social media if there's one thing about social media if there's one thing about social media that that really rubs me the wrong way, that that really rubs me the wrong way, that that really rubs me the wrong way, it's missing out on announcements of new it's missing out on announcements of new it's missing out on announcements of new music. music. music. >> So Friday morning is like the best >> So Friday morning is like the best >> So Friday morning is like the best morning of the week to me because I get morning of the week to me because I get morning of the week to me because I get to go to Apple Music and I get I get to to go to Apple Music and I get I get to to go to Apple Music and I get I get to see, you know, what artist that I follow see, you know, what artist that I follow see, you know, what artist that I follow or that I listen to regularly has or that I listen to regularly has or that I listen to regularly has released new music today. It's just the released new music today. It's just the released new music today. It's just the modern rhythm of how we release music modern rhythm of how we release music modern rhythm of how we release music now. It's Friday mornings, right? And now. It's Friday mornings, right? And now. It's Friday mornings, right? And the thing that drives me crazy is when the thing that drives me crazy is when the thing that drives me crazy is when somebody releases new music, the Apple somebody releases new music, the Apple somebody releases new music, the Apple Music algorithm fails me. They don't Music algorithm fails me. They don't Music algorithm fails me. They don't they don't show it. And then I see it they don't show it. And then I see it they don't show it. And then I see it like weeks later on Instagram and I'm like weeks later on Instagram and I'm like weeks later on Instagram and I'm like, "How did I not see this? I I love like, "How did I not see this? I I love like, "How did I not see this? I I love your music. You're you're an artist I your music. You're you're an artist I your music. You're you're an artist I follow. I want to know when you're follow. I want to know when you're follow. I want to know when you're releasing new new music. I don't want to

releasing new new music. I don't want to releasing new new music. I don't want to miss that. I want to see your content." miss that. I want to see your content." miss that. I want to see your content." But thanks to the discovery algorithm But thanks to the discovery algorithm But thanks to the discovery algorithm gods, I never see any of that stuff gods, I never see any of that stuff gods, I never see any of that stuff >> because that's promotional, >> because that's promotional, >> because that's promotional, >> right? >> right? >> right? >> So they're not going to show that to >> So they're not going to show that to >> So they're not going to show that to people. people. people. >> Exactly. And so in the same way, I think >> Exactly. And so in the same way, I think >> Exactly. And so in the same way, I think your church members, the people who your church members, the people who your church members, the people who actually show up in body, in person on actually show up in body, in person on actually show up in body, in person on Sundays, like they want to know when the Sundays, like they want to know when the Sundays, like they want to know when the next potluck meal is, they want to know next potluck meal is, they want to know next potluck meal is, they want to know these things. They don't want to have these things. They don't want to have these things. They don't want to have that feeling of either missing out. that feeling of either missing out. that feeling of either missing out. That's that's like the most regrettable. That's that's like the most regrettable. That's that's like the most regrettable. It's like missing something altogether It's like missing something altogether It's like missing something altogether or finding out last minute be like, "Oh, or finding out last minute be like, "Oh, or finding out last minute be like, "Oh, I wish I would have known." I've heard I wish I would have known." I've heard I wish I would have known." I've heard that from folks at our church. Um uh I that from folks at our church. Um uh I that from folks at our church. Um uh I forget what the exact circumstance was, forget what the exact circumstance was, forget what the exact circumstance was, but someone came to me and they're like, but someone came to me and they're like, but someone came to me and they're like, "I wish I would have known." And I was "I wish I would have known." And I was "I wish I would have known." And I was able to say like, "Oh, but we posted we able to say like, "Oh, but we posted we able to say like, "Oh, but we posted we did this, this, and this." They're like, did this, this, and this." They're like, did this, this, and this." They're like, "Yeah, but I didn't see it." So, folks "Yeah, but I didn't see it." So, folks "Yeah, but I didn't see it." So, folks really want to see the stuff you're really want to see the stuff you're really want to see the stuff you're posting. It's not a vague ask to say, posting. It's not a vague ask to say, posting. It's not a vague ask to say, "Hey, like to to come to this "Hey, like to to come to this "Hey, like to to come to this conversation with that kind of conversation with that kind of conversation with that kind of assumption that folks want to see." And assumption that folks want to see." And assumption that folks want to see." And it's like, I know this is what you want, it's like, I know this is what you want, it's like, I know this is what you want, so this is how to get it. so this is how to get it. so this is how to get it. >> Yeah. And and think about like the >> Yeah. And and think about like the >> Yeah. And and think about like the behavior that you had to create on behavior that you had to create on behavior that you had to create on Friday. You an act of your own valition Friday. You an act of your own valition Friday. You an act of your own valition go to Apple to see them summarize all go to Apple to see them summarize all go to Apple to see them summarize all the new music.

the new music. the new music. >> Yeah. putting my faith in their >> Yeah. putting my faith in their >> Yeah. putting my faith in their algorithm to show me the stuff algorithm to show me the stuff algorithm to show me the stuff >> and and I the same thing happens to me >> and and I the same thing happens to me >> and and I the same thing happens to me on Spotify. I go to my release radar, on Spotify. I go to my release radar, on Spotify. I go to my release radar, which is like mine, and like sometimes a which is like mine, and like sometimes a which is like mine, and like sometimes a song I'd expect to be there is not song I'd expect to be there is not song I'd expect to be there is not >> right. It's like it's imperfect. >> right. It's like it's imperfect. >> right. It's like it's imperfect. >> Yes. >> Yes. >> Yes. >> And then the artist is like, "Okay, I'm >> And then the artist is like, "Okay, I'm >> And then the artist is like, "Okay, I'm going to send an email to my list. I'm going to send an email to my list. I'm going to send an email to my list. I'm going to post on social and no one saw going to post on social and no one saw going to post on social and no one saw anything." Great. Okay. So, this is just anything." Great. Okay. So, this is just anything." Great. Okay. So, this is just a broken system. And and if the goal is a broken system. And and if the goal is a broken system. And and if the goal is to promote, then yes, it's just not made to promote, then yes, it's just not made to promote, then yes, it's just not made for that anymore. But what's amazing is for that anymore. But what's amazing is for that anymore. But what's amazing is that unlike an artist who can't, it's that unlike an artist who can't, it's that unlike an artist who can't, it's just not realistic to ask their 300,000 just not realistic to ask their 300,000 just not realistic to ask their 300,000 fans, please add to favorites because fans, please add to favorites because fans, please add to favorites because guess what also going to happen then? guess what also going to happen then? guess what also going to happen then? You're going to get a bunch of tour You're going to get a bunch of tour You're going to get a bunch of tour updates that are just like, okay, well, updates that are just like, okay, well, updates that are just like, okay, well, I don't live in Glascow, right? I don't live in Glascow, right? I don't live in Glascow, right? >> And so, >> And so, >> And so, >> it's just tough luck for them. But for >> it's just tough luck for them. But for >> it's just tough luck for them. But for churches, we can leverage our in-person churches, we can leverage our in-person churches, we can leverage our in-person assembly. It's something that is unique assembly. It's something that is unique assembly. It's something that is unique to us that nobody else has. In the same to us that nobody else has. In the same to us that nobody else has. In the same way we have the advantage of senior way we have the advantage of senior way we have the advantage of senior leaders creating sermons every single leaders creating sermons every single leaders creating sermons every single week, we have the advantage of assembly. week, we have the advantage of assembly. week, we have the advantage of assembly. Well, restaurants are in person. Yeah, Well, restaurants are in person. Yeah, Well, restaurants are in person. Yeah, but like but like but like not everyone goes to the restaurant at not everyone goes to the restaurant at not everyone goes to the restaurant at the same time. Like if you can't tell, the same time. Like if you can't tell, the same time. Like if you can't tell, like this really excites me because I've like this really excites me because I've like this really excites me because I've been sitting on this idea for about like been sitting on this idea for about like been sitting on this idea for about like 90 days and I've been like thinking 90 days and I've been like thinking 90 days and I've been like thinking about all the different like ways to to about all the different like ways to to about all the different like ways to to make it work. And I finally got a final make it work. And I finally got a final make it work. And I finally got a final piece a few pieces of the puzzle to make piece a few pieces of the puzzle to make piece a few pieces of the puzzle to make it like all come together and because I it like all come together and because I it like all come together and because I have heard the cries from churches like have heard the cries from churches like have heard the cries from churches like I just I don't know if like this I just I don't know if like this I just I don't know if like this discovery era is for me. And and discovery era is for me. And and discovery era is for me. And and churches almost always are like, "Okay, churches almost always are like, "Okay, churches almost always are like, "Okay, like we're going to we're going to do like we're going to we're going to do like we're going to we're going to do it. We're going to like make it happen it. We're going to like make it happen it. We're going to like make it happen and make it work." And for like 3 years, and make it work." And for like 3 years, and make it work." And for like 3 years, it was just this glorious period of

it was just this glorious period of it was just this glorious period of like, "Oh my gosh, we are growing. So like, "Oh my gosh, we are growing. So like, "Oh my gosh, we are growing. So many people are seeing our content. many people are seeing our content. many people are seeing our content. People are coming to church." People are coming to church." People are coming to church." >> And then in a world where that is the >> And then in a world where that is the >> And then in a world where that is the reality, everyone starts doing it. Not reality, everyone starts doing it. Not reality, everyone starts doing it. Not just churches, but every industry. Oh my just churches, but every industry. Oh my just churches, but every industry. Oh my gosh, they're just giving out free gosh, they're just giving out free gosh, they're just giving out free reach, free distribution. Traditional reach, free distribution. Traditional reach, free distribution. Traditional media wouldn't give you media wouldn't give you media wouldn't give you >> a single set of eyeballs as free >> a single set of eyeballs as free >> a single set of eyeballs as free distribution. Social's like, "You want a distribution. Social's like, "You want a distribution. Social's like, "You want a million people? Come on down. Why? Why million people? Come on down. Why? Why million people? Come on down. Why? Why not?" And then we all come here and then not?" And then we all come here and then not?" And then we all come here and then eventually it's like the cable cable eventually it's like the cable cable eventually it's like the cable cable bill. It's like, "Oh, your promotional bill. It's like, "Oh, your promotional bill. It's like, "Oh, your promotional rate has gone up." I was paying $8 a rate has gone up." I was paying $8 a rate has gone up." I was paying $8 a month. Well, it's $800 now. Sorry. month. Well, it's $800 now. Sorry. month. Well, it's $800 now. Sorry. That's just So, best I can do is $800. That's just So, best I can do is $800. That's just So, best I can do is $800. >> Yes. >> Yes. >> Yes. >> And so, that's that's where we're at >> And so, that's that's where we're at >> And so, that's that's where we're at now. now. now. >> A lot of people don't have an out. >> A lot of people don't have an out. >> A lot of people don't have an out. >> Your church has an out. >> Your church has an out. >> Your church has an out. >> If you are a smaller ministry, >> If you are a smaller ministry, >> If you are a smaller ministry, >> if you're a larger church, you have >> if you're a larger church, you have >> if you're a larger church, you have other advantages. This is not meant to other advantages. This is not meant to other advantages. This is not meant to be woe is me. All the stuff that we've be woe is me. All the stuff that we've be woe is me. All the stuff that we've been talking about with sprinkle been talking about with sprinkle been talking about with sprinkle promotions, that is so viable. Guess promotions, that is so viable. Guess promotions, that is so viable. Guess what? That's all I do. Go back to last what? That's all I do. Go back to last what? That's all I do. Go back to last week week's episode where we talked week week's episode where we talked week week's episode where we talked about views per day, where we talk about about views per day, where we talk about about views per day, where we talk about uh publishing volume. If you're a bigger uh publishing volume. If you're a bigger uh publishing volume. If you're a bigger church, church, church, >> you can do that. >> you can do that. >> you can do that. >> Yeah. >> Yeah. >> Yeah. >> If you're a bigger church, you can >> If you're a bigger church, you can >> If you're a bigger church, you can publish 10 plus posts per week, which is publish 10 plus posts per week, which is publish 10 plus posts per week, which is going to maximize your views per post.

going to maximize your views per post. going to maximize your views per post. And if you do a sprinkle promotion on And if you do a sprinkle promotion on And if you do a sprinkle promotion on every single post and you're getting every single post and you're getting every single post and you're getting thousands of views per day thousands of views per day thousands of views per day >> because you can do the volume because >> because you can do the volume because >> because you can do the volume because you have the team and the staff and you you have the team and the staff and you you have the team and the staff and you can build the workflows to do it. can build the workflows to do it. can build the workflows to do it. Smaller churches can't do that. So, this Smaller churches can't do that. So, this Smaller churches can't do that. So, this is not meant to be like if you're a big is not meant to be like if you're a big is not meant to be like if you're a big church being like, "Man, I really wish I church being like, "Man, I really wish I church being like, "Man, I really wish I could do this." Yeah. You know, you could do this." Yeah. You know, you could do this." Yeah. You know, you could, but you're not going to get 3,000 could, but you're not going to get 3,000 could, but you're not going to get 3,000 people to click add to favorites, and people to click add to favorites, and people to click add to favorites, and you're not going to talk to 3,000 you're not going to talk to 3,000 you're not going to talk to 3,000 people. And that means you're just not people. And that means you're just not people. And that means you're just not going to have the buyin from those going to have the buyin from those going to have the buyin from those people because the dynamics of the people because the dynamics of the people because the dynamics of the church are different. church are different. church are different. >> That's how it is. >> That's how it is. >> That's how it is. >> My church is a couple thousand people. >> My church is a couple thousand people. >> My church is a couple thousand people. That's not going to work for us. We're That's not going to work for us. We're That's not going to work for us. We're not going to get them all to add to not going to get them all to add to not going to get them all to add to favor. It's just not going to happen. favor. It's just not going to happen. favor. It's just not going to happen. Al's church Al's church Al's church >> around the corner, he has access to >> around the corner, he has access to >> around the corner, he has access to this. this. this. >> Yeah. >> Yeah. >> Yeah. >> Praise God for the tiny churches. >> Praise God for the tiny churches. >> Praise God for the tiny churches. >> Hey, make sure you download the like we >> Hey, make sure you download the like we >> Hey, make sure you download the like we made this pres-ervice slide. You don't made this pres-ervice slide. You don't made this pres-ervice slide. You don't have to customize it at all. literally have to customize it at all. literally have to customize it at all. literally download it and upload it to Proresenter download it and upload it to Proresenter download it and upload it to Proresenter or Presenter as we know or Presenter as we know or Presenter as we know >> or free alternative free show free >> or free alternative free show free >> or free alternative free show free alternative alternative alternative >> and uh and use the the creative that >> and uh and use the the creative that >> and uh and use the the creative that we've already kind of mocked up for you. we've already kind of mocked up for you. we've already kind of mocked up for you. It's ready to go. It's ready to go. It's ready to go. >> And when you've done this, let us know >> And when you've done this, let us know >> And when you've done this, let us know how it goes. Let us know how it has how it goes. Let us know how it has how it goes. Let us know how it has changed social in your church. changed social in your church. changed social in your church. >> You have any new testimonials because >> You have any new testimonials because >> You have any new testimonials because we're not getting the oh my goodness, I we're not getting the oh my goodness, I we're not getting the oh my goodness, I got a million views.

got a million views. got a million views. >> Eight people saw my reel. Praise God. >> Eight people saw my reel. Praise God. >> Eight people saw my reel. Praise God. No, no. Eight people of our church of 65 No, no. Eight people of our church of 65 No, no. Eight people of our church of 65 signed up for this thing because they signed up for this thing because they signed up for this thing because they all saw it on social. That is we want all saw it on social. That is we want all saw it on social. That is we want what we want to hear. And what we want what we want to hear. And what we want what we want to hear. And what we want is for you to return next week. We'll be is for you to return next week. We'll be is for you to return next week. We'll be back. back. back. >> Thanks for your time, attention, and >> Thanks for your time, attention, and >> Thanks for your time, attention, and trust. See you next Wednesday. trust. See you next Wednesday. trust. See you next Wednesday. >> It's podcast. All right. Allegedly. >> It's podcast. All right. Allegedly. >> It's podcast. All right. Allegedly. Coffee on the table. Yeah, that's fine. Coffee on the table. Yeah, that's fine. Coffee on the table. Yeah, that's fine. >> Hey, we're just here to be honest. Look, >> Hey, we're just here to be honest. Look, >> Hey, we're just here to be honest. Look, this is Oh, there's a little spillage on this is Oh, there's a little spillage on this is Oh, there's a little spillage on that side. We got to clean that up. that side. We got to clean that up. that side. We got to clean that up. >> Yeah, we're going to look like look like >> Yeah, we're going to look like look like >> Yeah, we're going to look like look like idiots. idiots. idiots. [Music] [Music] [Music] Trop greener.