Church Welcome Video Frameworks with Trey VanCamp

[Music] [Music] I did want to apologize to Trey for I did want to apologize to Trey for I did want to apologize to Trey for bringing him on a typical weekday. bringing him on a typical weekday. bringing him on a typical weekday. Essentially after co like every church Essentially after co like every church Essentially after co like every church is a church plant. is a church plant. is a church plant. My non-believing friend has never been My non-believing friend has never been My non-believing friend has never been to church. So even if you're an to church. So even if you're an to church. So even if you're an established church, you need a plan your established church, you need a plan your established church, you need a plan your visit video because they have they have visit video because they have they have visit video because they have they have no idea what that looks like. Well, hey no idea what that looks like. Well, hey no idea what that looks like. Well, hey there and welcome to the ProChurch Tools there and welcome to the ProChurch Tools there and welcome to the ProChurch Tools Show. We're here to help you and your Show. We're here to help you and your Show. We're here to help you and your church navigate the biggest church navigate the biggest church navigate the biggest communication shift to 500 years. I'm communication shift to 500 years. I'm communication shift to 500 years. I'm Brady Sheer, your host. I'm joined as Brady Sheer, your host. I'm joined as Brady Sheer, your host. I'm joined as always by my co-host. He's the Peterson always by my co-host. He's the Peterson always by my co-host. He's the Peterson Prodigy. It's Alexander Mills. Prodigy. It's Alexander Mills. Prodigy. It's Alexander Mills. Hello. Hello. Hello. Hello. Hello. Hello. And we are also joined by a lead pastor And we are also joined by a lead pastor And we are also joined by a lead pastor of Passion Creek Church, Trey Vancamp. of Passion Creek Church, Trey Vancamp. of Passion Creek Church, Trey Vancamp. Trey, welcome to the show. Trey, welcome to the show. Trey, welcome to the show. Man, it's so good to be on. I can't say Man, it's so good to be on. I can't say Man, it's so good to be on. I can't say enough good things about ProChurch Tools enough good things about ProChurch Tools enough good things about ProChurch Tools and you, Brady, you're an amazing and you, Brady, you're an amazing and you, Brady, you're an amazing person. It's so weird that we're the person. It's so weird that we're the person. It's so weird that we're the same age. Like, you've done so much with same age. Like, you've done so much with same age. Like, you've done so much with your life. So, I'm really grateful for your life. So, I'm really grateful for your life. So, I'm really grateful for you, man. And then me and Alex, I just you, man. And then me and Alex, I just you, man. And then me and Alex, I just feel like we're on the same wavelength feel like we're on the same wavelength feel like we're on the same wavelength as far as the things we read and how we as far as the things we read and how we as far as the things we read and how we want to pastor. So, it is a privilege want to pastor. So, it is a privilege want to pastor. So, it is a privilege and an honor to be with you guys today. and an honor to be with you guys today. and an honor to be with you guys today. Well, that's very kind of you, Trey.

Well, that's very kind of you, Trey. Well, that's very kind of you, Trey. What I can't say I've done that you have What I can't say I've done that you have What I can't say I've done that you have is be the spitting image of a younger is be the spitting image of a younger is be the spitting image of a younger Matt Damon. How does it feel? Matt Damon. How does it feel? Matt Damon. How does it feel? Wow, Wow, Wow, dude. I've actually gotten that before dude. I've actually gotten that before dude. I've actually gotten that before and then I gained weight from CO and and then I gained weight from CO and and then I gained weight from CO and I've never heard that again. So, I'll I've never heard that again. So, I'll I've never heard that again. So, I'll take it, man. Or is that because he take it, man. Or is that because he take it, man. Or is that because he gained weight for the Nike movie? So, gained weight for the Nike movie? So, gained weight for the Nike movie? So, now we're back. now we're back. now we're back. You were about to say that. Yes, you You were about to say that. Yes, you You were about to say that. Yes, you were. were. were. Have you seen Air? Have you seen Have you seen Air? Have you seen Have you seen Air? Have you seen Oenheimer? Oenheimer? Oenheimer? Yes. Yes, that's too good. Yes. Yes, that's too good. Yes. Yes, that's too good. Trey, a few years ago, we did a YouTube Trey, a few years ago, we did a YouTube Trey, a few years ago, we did a YouTube video highlighting a welcome video that video highlighting a welcome video that video highlighting a welcome video that you did for your church and recently you you did for your church and recently you you did for your church and recently you published a new one and that's why we published a new one and that's why we published a new one and that's why we wanted to kind of recheck in with you. wanted to kind of recheck in with you. wanted to kind of recheck in with you. But if you could contextualize for But if you could contextualize for But if you could contextualize for ProChurch Nation, those listening and ProChurch Nation, those listening and ProChurch Nation, those listening and watching, tell us a little bit about watching, tell us a little bit about watching, tell us a little bit about your church, the location, and its your church, the location, and its your church, the location, and its history. history. history. Yeah, absolutely. I my church family saw Yeah, absolutely. I my church family saw Yeah, absolutely. I my church family saw your shout out last week and they felt your shout out last week and they felt your shout out last week and they felt compelled to defend our church in the compelled to defend our church in the compelled to defend our church in the comments. I'm like listen never go to comments. I'm like listen never go to comments. I'm like listen never go to Brady Shar's comments. It's just it's Brady Shar's comments. It's just it's Brady Shar's comments. It's just it's not worth defending. But you were not worth defending. But you were not worth defending. But you were defending us. So here's some context. It defending us. So here's some context. It defending us. So here's some context. It was hilarious cuz we were called a mega was hilarious cuz we were called a mega was hilarious cuz we were called a mega church. My whole church laughed. Uh so church. My whole church laughed. Uh so church. My whole church laughed. Uh so we are about like a 120 person church.

we are about like a 120 person church. we are about like a 120 person church. We meet at a middle school. We launched We meet at a middle school. We launched We meet at a middle school. We launched our church actually in 2016 at a movie our church actually in 2016 at a movie our church actually in 2016 at a movie theater. Uh, and so that's when I I was theater. Uh, and so that's when I I was theater. Uh, and so that's when I I was the lead pastor then, still am now. And the lead pastor then, still am now. And the lead pastor then, still am now. And um, with the movie theaters, it was the um, with the movie theaters, it was the um, with the movie theaters, it was the genesis of everybody was like, "Hey, I'm genesis of everybody was like, "Hey, I'm genesis of everybody was like, "Hey, I'm terrified. Like, what does church look terrified. Like, what does church look terrified. Like, what does church look like in a movies?" So that's when we like in a movies?" So that's when we like in a movies?" So that's when we started that plan your visit video started that plan your visit video started that plan your visit video forever ago. It was just a very basic forever ago. It was just a very basic forever ago. It was just a very basic need because we were finding people need because we were finding people need because we were finding people maybe liking our content online um, but maybe liking our content online um, but maybe liking our content online um, but really scared to take the step. And I really scared to take the step. And I really scared to take the step. And I always thought I was dumb thinking always thought I was dumb thinking always thought I was dumb thinking everybody's been to the movies so it'd everybody's been to the movies so it'd everybody's been to the movies so it'd be easy, but it's not, right? because be easy, but it's not, right? because be easy, but it's not, right? because there's so much anxiety that comes to there's so much anxiety that comes to there's so much anxiety that comes to going to a church and then when you put going to a church and then when you put going to a church and then when you put it into a a place that's not a church it it into a a place that's not a church it it into a a place that's not a church it gets even more confusing. So I made that gets even more confusing. So I made that gets even more confusing. So I made that video. Anyways, some more context of our video. Anyways, some more context of our video. Anyways, some more context of our church. Co hit all of us. We got kicked church. Co hit all of us. We got kicked church. Co hit all of us. We got kicked out of the movie theater. We had to meet out of the movie theater. We had to meet out of the movie theater. We had to meet at another local church on Sunday night at another local church on Sunday night at another local church on Sunday night for a while which was really really for a while which was really really for a while which was really really difficult but we persevered. It was a difficult but we persevered. It was a difficult but we persevered. It was a great moment to build our leaders. And great moment to build our leaders. And great moment to build our leaders. And then this last February on Super Bowl then this last February on Super Bowl then this last February on Super Bowl Sunday, we launched again. Well, we were Sunday, we launched again. Well, we were Sunday, we launched again. Well, we were still a church, but we were moved to still a church, but we were moved to still a church, but we were moved to into another location out of middle into another location out of middle into another location out of middle school where I actually went to middle school where I actually went to middle school where I actually went to middle school. And the same PE coach that was school. And the same PE coach that was school. And the same PE coach that was there is still there today. And so I there is still there today. And so I there is still there today. And so I have some good relationships with them.

have some good relationships with them. have some good relationships with them. We love actually meeting there because We love actually meeting there because We love actually meeting there because we're serving the junior high students we're serving the junior high students we're serving the junior high students in really tangible ways. And the staff in really tangible ways. And the staff in really tangible ways. And the staff and faculty, but yeah, we're a smaller and faculty, but yeah, we're a smaller and faculty, but yeah, we're a smaller church. It depends on what you call it, church. It depends on what you call it, church. It depends on what you call it, right? Everybody has different metric right? Everybody has different metric right? Everybody has different metric systems. To us, we feel pretty pretty systems. To us, we feel pretty pretty systems. To us, we feel pretty pretty big compared to our former days. Um, but big compared to our former days. Um, but big compared to our former days. Um, but yeah, so now that we're at middle yeah, so now that we're at middle yeah, so now that we're at middle school, we're like, we got to make school, we're like, we got to make school, we're like, we got to make another plan your visit video because another plan your visit video because another plan your visit video because there's so many questions. Where's the there's so many questions. Where's the there's so many questions. Where's the entrance? Where are my kids going? And entrance? Where are my kids going? And entrance? Where are my kids going? And so that's why we wanted to meet that so that's why we wanted to meet that so that's why we wanted to meet that tangible need. tangible need. tangible need. At what point in a church plant's At what point in a church plant's At what point in a church plant's journey do you stop referring to journey do you stop referring to journey do you stop referring to yourself as a church plant? yourself as a church plant? yourself as a church plant? I know. So technically in our I know. So technically in our I know. So technically in our denomination, it's after 3 years. Um, denomination, it's after 3 years. Um, denomination, it's after 3 years. Um, oh, there's a rule. oh, there's a rule. oh, there's a rule. There is a rule. When you talk to church There is a rule. When you talk to church There is a rule. When you talk to church planters though, planters though, planters though, if you're if you're planting in a if you're if you're planting in a if you're if you're planting in a context that really needs church plants, context that really needs church plants, context that really needs church plants, you're not going to be self-sufficient you're not going to be self-sufficient you're not going to be self-sufficient by year three, right? Like it it takes a by year three, right? Like it it takes a by year three, right? Like it it takes a lot of work. So this is why and other lot of work. So this is why and other lot of work. So this is why and other people say you're a church plant till people say you're a church plant till people say you're a church plant till you have your own building. So maybe you have your own building. So maybe you have your own building. So maybe that's why I say, well, I reference us that's why I say, well, I reference us that's why I say, well, I reference us as a church plant because we are still as a church plant because we are still as a church plant because we are still pretty brand new when you look at the pretty brand new when you look at the pretty brand new when you look at the life of a church. Um, but yeah, a lot of life of a church. Um, but yeah, a lot of life of a church. Um, but yeah, a lot of people I don't tell people I'm a church people I don't tell people I'm a church people I don't tell people I'm a church plant in like denominational plant in like denominational plant in like denominational conversations. I'm not invited to those conversations. I'm not invited to those conversations. I'm not invited to those parties anymore. But until you have a parties anymore. But until you have a parties anymore. But until you have a building, you feel like a church plant building, you feel like a church plant building, you feel like a church plant cuz you're constantly mobile.

cuz you're constantly mobile. cuz you're constantly mobile. Well, there's that thing that I've said Well, there's that thing that I've said Well, there's that thing that I've said on the show before that somebody else on the show before that somebody else on the show before that somebody else said that I can't remember, so I can't said that I can't remember, so I can't said that I can't remember, so I can't accredit them appropriately, but accredit them appropriately, but accredit them appropriately, but somebody said in the wake of reopening somebody said in the wake of reopening somebody said in the wake of reopening our churches after CO, they said, "Well, our churches after CO, they said, "Well, our churches after CO, they said, "Well, essentially after CO, like every church essentially after CO, like every church essentially after CO, like every church is a church plant because we asked a lot is a church plant because we asked a lot is a church plant because we asked a lot of brand new questions during that time of brand new questions during that time of brand new questions during that time and and are relearning how to reather." and and are relearning how to reather." and and are relearning how to reather." And it sounds like that may have been um And it sounds like that may have been um And it sounds like that may have been um a part of your journey moving from a a part of your journey moving from a a part of your journey moving from a movie theater to a new location at a movie theater to a new location at a movie theater to a new location at a middle school. And so Trey, I I had seen middle school. And so Trey, I I had seen middle school. And so Trey, I I had seen your new welcome video uh shortly after your new welcome video uh shortly after your new welcome video uh shortly after you published it about 4 months ago. And you published it about 4 months ago. And you published it about 4 months ago. And then I spent some more time watching it then I spent some more time watching it then I spent some more time watching it today. Uh there are a few things that today. Uh there are a few things that today. Uh there are a few things that stood out to me in that video that that stood out to me in that video that that stood out to me in that video that that I want to mention in a few moments, but I want to mention in a few moments, but I want to mention in a few moments, but why don't you go ahead and tell me like why don't you go ahead and tell me like why don't you go ahead and tell me like when you were when you were deciding, when you were when you were deciding, when you were when you were deciding, okay, we need to make a new video for okay, we need to make a new video for okay, we need to make a new video for Sorry. Sorry. Just before we get into Sorry. Sorry. Just before we get into Sorry. Sorry. Just before we get into the actual video, I did want to the actual video, I did want to the actual video, I did want to apologize to Trey for bringing him apologize to Trey for bringing him apologize to Trey for bringing him on a typical weekday. He's just living on a typical weekday. He's just living on a typical weekday. He's just living his life. You know, he's trying to his life. You know, he's trying to his life. You know, he's trying to survive the summers of Arizona and then survive the summers of Arizona and then survive the summers of Arizona and then I publish a video and suddenly he's I publish a video and suddenly he's I publish a video and suddenly he's mired in a controversy. Listen, here's mired in a controversy. Listen, here's mired in a controversy. Listen, here's the thing about the discovery algorithms the thing about the discovery algorithms the thing about the discovery algorithms of social media. If you make a video of social media. If you make a video of social media. If you make a video that people enjoy, new audiences see it that people enjoy, new audiences see it that people enjoy, new audiences see it and they do not have a rapport with you and they do not have a rapport with you and they do not have a rapport with you as a creator. And so, especially in the as a creator. And so, especially in the as a creator. And so, especially in the church world, people are just kind of on church world, people are just kind of on church world, people are just kind of on the the lookout for what's something the the lookout for what's something the the lookout for what's something that I could get upset about. So, I I'm that I could get upset about. So, I I'm that I could get upset about. So, I I'm down to just read a few comments here, down to just read a few comments here, down to just read a few comments here, but but Trey, maybe you could just but but Trey, maybe you could just but but Trey, maybe you could just share.

share. share. So, that's not normal for you. This is So, that's not normal for you. This is So, that's not normal for you. This is not normal for you, the kind of comments not normal for you, the kind of comments not normal for you, the kind of comments we got. we got. we got. It's uh it's normal as of this year, but It's uh it's normal as of this year, but It's uh it's normal as of this year, but like we've we've gotten like 40% of our like we've we've gotten like 40% of our like we've we've gotten like 40% of our entire Instagram audience. I think we've entire Instagram audience. I think we've entire Instagram audience. I think we've almost doubled now actually in in um almost doubled now actually in in um almost doubled now actually in in um like one year. And that's all because like one year. And that's all because like one year. And that's all because we've been doing reels and and we've we've been doing reels and and we've we've been doing reels and and we've been on Instagram for 10 years. And so been on Instagram for 10 years. And so been on Instagram for 10 years. And so it's not like we are a newer account in it's not like we are a newer account in it's not like we are a newer account in in our space pretty saturated already. in our space pretty saturated already. in our space pretty saturated already. Um and and yet we're finding all these Um and and yet we're finding all these Um and and yet we're finding all these new people and that's great. And I think new people and that's great. And I think new people and that's great. And I think the upside of this is well worth it. We the upside of this is well worth it. We the upside of this is well worth it. We see the same thing with the churches see the same thing with the churches see the same thing with the churches that we work with at Social Sermons that we work with at Social Sermons that we work with at Social Sermons where they'll publish something. We where they'll publish something. We where they'll publish something. We reached way more people than ever reached way more people than ever reached way more people than ever before. Also, some people are very angry before. Also, some people are very angry before. Also, some people are very angry at us and this is new for them. So uh it at us and this is new for them. So uh it at us and this is new for them. So uh it it I did not anticipate this video it I did not anticipate this video it I did not anticipate this video specifically. Sometimes I know what I'm specifically. Sometimes I know what I'm specifically. Sometimes I know what I'm getting myself into. This time I was getting myself into. This time I was getting myself into. This time I was like, "Hey, wouldn't it be great if when like, "Hey, wouldn't it be great if when like, "Hey, wouldn't it be great if when people are thinking of visiting your people are thinking of visiting your people are thinking of visiting your church for the first time, you could church for the first time, you could church for the first time, you could show them what it's like so they could show them what it's like so they could show them what it's like so they could plan." And people were like, plan." And people were like, plan." And people were like, "Preach the gospel, bro." "Preach the gospel, bro." "Preach the gospel, bro." That That's not a church. That's a That That's not a church. That's a That That's not a church. That's a conference center. To conference center. To conference center. To which I responded, you know, it's which I responded, you know, it's which I responded, you know, it's actually just a junior high church.

actually just a junior high church. actually just a junior high church. Oh man, this church, welcome to the Oh man, this church, welcome to the Oh man, this church, welcome to the American church. Or this user, we don't American church. Or this user, we don't American church. Or this user, we don't have time for you. Just give us your have time for you. Just give us your have time for you. Just give us your money. to to which I said, "We literally money. to to which I said, "We literally money. to to which I said, "We literally have so much time for you, we're going have so much time for you, we're going have so much time for you, we're going to make a video walking through what to make a video walking through what to make a video walking through what it's like to visit our church for the it's like to visit our church for the it's like to visit our church for the first time so you can decide if it's a first time so you can decide if it's a first time so you can decide if it's a good fit for you and your family and good fit for you and your family and good fit for you and your family and feel comfortable knowing what to expect feel comfortable knowing what to expect feel comfortable knowing what to expect if you decide to visit us." Or my if you decide to visit us." Or my if you decide to visit us." Or my favorite, my favorite one, if your favorite, my favorite one, if your favorite, my favorite one, if your church is that big and can't welcome church is that big and can't welcome church is that big and can't welcome someone at the door, chat to them and someone at the door, chat to them and someone at the door, chat to them and answer their questions. That's a answer their questions. That's a answer their questions. That's a business, not a church. I was like, "No, business, not a church. I was like, "No, business, not a church. I was like, "No, like this church DOES BOTH. WHAT IS like this church DOES BOTH. WHAT IS like this church DOES BOTH. WHAT IS happening right now?" So, apologies, happening right now?" So, apologies, happening right now?" So, apologies, Trey. Trey. Trey. Hey, you're good, man. I've done this Hey, you're good, man. I've done this Hey, you're good, man. I've done this world long enough where I I laugh at all world long enough where I I laugh at all world long enough where I I laugh at all comments. I do not take online hate comments. I do not take online hate comments. I do not take online hate personal. I love that about myself. I personal. I love that about myself. I personal. I love that about myself. I take real life take real life take real life stuff very personal. Right. Just this stuff very personal. Right. Just this stuff very personal. Right. Just this morning I had a terrible phone call and morning I had a terrible phone call and morning I had a terrible phone call and like I'm still kind of shaking from it, like I'm still kind of shaking from it, like I'm still kind of shaking from it, but that's cuz I know the person, right? but that's cuz I know the person, right? but that's cuz I know the person, right? So dealing with that right now. Um but So dealing with that right now. Um but So dealing with that right now. Um but that is just funny. But my church is not that is just funny. But my church is not that is just funny. But my church is not used to that and they were all I used to that and they were all I used to that and they were all I reshared. reshared. reshared. Yeah. So one of my worship leaders, Yeah. So one of my worship leaders, Yeah. So one of my worship leaders, Lexi, she posted on there, "This is a Lexi, she posted on there, "This is a Lexi, she posted on there, "This is a really nice church." Like I'm like, really nice church." Like I'm like, really nice church." Like I'm like, "Hey, you don't have to do that. like "Hey, you don't have to do that. like "Hey, you don't have to do that. like we're good. These people will never we're good. These people will never we're good. These people will never actually hearken our doors. We're fine.

actually hearken our doors. We're fine. actually hearken our doors. We're fine. So, So, So, one comment we did get though was a one comment we did get though was a one comment we did get though was a person that said, "Hey, when you gave uh person that said, "Hey, when you gave uh person that said, "Hey, when you gave uh when you made when you put a highlight when you made when you put a highlight when you made when you put a highlight onto Passion Creek years ago, I realized onto Passion Creek years ago, I realized onto Passion Creek years ago, I realized they were in my area, I ended up they were in my area, I ended up they were in my area, I ended up checking them out and now I attend this checking them out and now I attend this checking them out and now I attend this church." So, if one person gets church." So, if one person gets church." So, if one person gets connected to Passion Creek for real in connected to Passion Creek for real in connected to Passion Creek for real in real life tangibly, and then there are a real life tangibly, and then there are a real life tangibly, and then there are a dozen comments of people that are just, dozen comments of people that are just, dozen comments of people that are just, you know, completely not recognizing the you know, completely not recognizing the you know, completely not recognizing the purpose of the video, hey, so be it. purpose of the video, hey, so be it. purpose of the video, hey, so be it. No, seriously, Spencer and Emily, they No, seriously, Spencer and Emily, they No, seriously, Spencer and Emily, they came because of your shout out and they came because of your shout out and they came because of your shout out and they are like topofthe line. I owe you a lot are like topofthe line. I owe you a lot are like topofthe line. I owe you a lot of money for somehow getting them to of money for somehow getting them to of money for somehow getting them to come to our door. I'm telling you. Hey, come to our door. I'm telling you. Hey, come to our door. I'm telling you. Hey, I am a happy customer of Nucleus. I hope I am a happy customer of Nucleus. I hope I am a happy customer of Nucleus. I hope that provides enough for you guys. But that provides enough for you guys. But that provides enough for you guys. But seriously, we love them. so much. seriously, we love them. so much. seriously, we love them. so much. They've been amazing. They've been amazing. They've been amazing. No, you're all good, Trey. Okay. So, so No, you're all good, Trey. Okay. So, so No, you're all good, Trey. Okay. So, so the video, so you've you've come out of the video, so you've you've come out of the video, so you've you've come out of you've come out of CO. You are in a new you've come out of CO. You are in a new you've come out of CO. You are in a new location that, like you said already, is location that, like you said already, is location that, like you said already, is not your own building. You're sharing a not your own building. You're sharing a not your own building. You're sharing a building with a middle school that comes building with a middle school that comes building with a middle school that comes with its own unique challenges, I with its own unique challenges, I with its own unique challenges, I assume. So, you're setting out to make a assume. So, you're setting out to make a assume. So, you're setting out to make a new welcome video. Walk me through um new welcome video. Walk me through um new welcome video. Walk me through um maybe not your story board, but kind of maybe not your story board, but kind of maybe not your story board, but kind of your idea when you're when you're making your idea when you're when you're making your idea when you're when you're making this video, like what's going through this video, like what's going through this video, like what's going through your head? What are you trying to your head? What are you trying to your head? What are you trying to address and accomplish with a video like address and accomplish with a video like address and accomplish with a video like this? If you're in the Queen Creek area this? If you're in the Queen Creek area this? If you're in the Queen Creek area and you were looking for a church, and you were looking for a church, and you were looking for a church, we believe we can be a great community we believe we can be a great community we believe we can be a great community for you. We love Jesus and we believe for you. We love Jesus and we believe for you. We love Jesus and we believe that he not only gives us a better way that he not only gives us a better way that he not only gives us a better way to life, but he also gives us a better to life, but he also gives us a better to life, but he also gives us a better way to live. Now, we do meet at Queen way to live. Now, we do meet at Queen way to live. Now, we do meet at Queen Creek Junior High, which comes with all

Creek Junior High, which comes with all Creek Junior High, which comes with all sorts of questions on how that works. sorts of questions on how that works. sorts of questions on how that works. So, let me show you what it looks like So, let me show you what it looks like So, let me show you what it looks like on a Sunday morning at 10:00 a.m. Now, on a Sunday morning at 10:00 a.m. Now, on a Sunday morning at 10:00 a.m. Now, Google Maps will take you to the right Google Maps will take you to the right Google Maps will take you to the right spot, but to remember parking, it's best spot, but to remember parking, it's best spot, but to remember parking, it's best to remember we are the church behind to remember we are the church behind to remember we are the church behind Black Rockck, which I'm not really mad Black Rockck, which I'm not really mad Black Rockck, which I'm not really mad about at all. about at all. about at all. To make things easier, we also have a To make things easier, we also have a To make things easier, we also have a parking sign. So, you're going to go parking sign. So, you're going to go parking sign. So, you're going to go down that way. This is the front of down that way. This is the front of down that way. This is the front of Queen Creek Junior High, school that we Queen Creek Junior High, school that we Queen Creek Junior High, school that we dearly love, and just go over here to dearly love, and just go over here to dearly love, and just go over here to the right and park. So, after you go to the right and park. So, after you go to the right and park. So, after you go to the parking lot, you will make your way the parking lot, you will make your way the parking lot, you will make your way into here. You'll be greeted by the most into here. You'll be greeted by the most into here. You'll be greeted by the most wonderful people. walk down this wonderful people. walk down this wonderful people. walk down this hallway. So, after you get all the way hallway. So, after you get all the way hallway. So, after you get all the way down, here's your little sign. So, kids down, here's your little sign. So, kids down, here's your little sign. So, kids will be that direction, which we'll go will be that direction, which we'll go will be that direction, which we'll go show you right now. Worship's here. show you right now. Worship's here. show you right now. Worship's here. Bathrooms are right here. We make sure Bathrooms are right here. We make sure Bathrooms are right here. We make sure they're clean every week. This is a they're clean every week. This is a they're clean every week. This is a junior high, but we make it work. And junior high, but we make it work. And junior high, but we make it work. And then we have a courtyard, which is a then we have a courtyard, which is a then we have a courtyard, which is a great place to hang out. So, when you great place to hang out. So, when you great place to hang out. So, when you turn the corner, you will see Miss turn the corner, you will see Miss turn the corner, you will see Miss Jessica. She will direct you this way Jessica. She will direct you this way Jessica. She will direct you this way for the check-in for your children. This for the check-in for your children. This for the check-in for your children. This seems like too much of a walk. Hold on. seems like too much of a walk. Hold on. seems like too much of a walk. Hold on. All right, Jubel. What do we call this? All right, Jubel. What do we call this? All right, Jubel. What do we call this? This is our check-in booth. This is This is our check-in booth. This is This is our check-in booth. This is where you come in. Um, if you're new, we where you come in. Um, if you're new, we where you come in. Um, if you're new, we take down your information. We make sure take down your information. We make sure take down your information. We make sure that your kids have a name tag. This is that your kids have a name tag. This is that your kids have a name tag. This is going to be the name part of the name going to be the name part of the name going to be the name part of the name tag that you'll bring back for checkout tag that you'll bring back for checkout tag that you'll bring back for checkout and we'll scan to make sure your kid and we'll scan to make sure your kid and we'll scan to make sure your kid gets checked out properly. And then once gets checked out properly. And then once gets checked out properly. And then once they're checked in, they're going to go they're checked in, they're going to go they're checked in, they're going to go in through this door. And this is the in through this door. And this is the in through this door. And this is the only entrance into this building where only entrance into this building where only entrance into this building where they're going to go into their they're going to go into their they're going to go into their classrooms. You'll see we have our classrooms. You'll see we have our classrooms. You'll see we have our entrance to prek sign. So, this is entrance to prek sign. So, this is entrance to prek sign. So, this is anybody who's 0 to 5. We bring them into anybody who's 0 to 5. We bring them into anybody who's 0 to 5. We bring them into this room. As you can see, we already this room. As you can see, we already this room. As you can see, we already got some volunteers and kids in here.

got some volunteers and kids in here. got some volunteers and kids in here. Woo. So, Jubel and Jessica are our kids Woo. So, Jubel and Jessica are our kids Woo. So, Jubel and Jessica are our kids directors. So, Jessica, what is it like directors. So, Jessica, what is it like directors. So, Jessica, what is it like a typical service look like for our a typical service look like for our a typical service look like for our littles, our preschoolers? littles, our preschoolers? littles, our preschoolers? Well, they will have some type of lesson Well, they will have some type of lesson Well, they will have some type of lesson or video that is played on the TV. And or video that is played on the TV. And or video that is played on the TV. And then we have folders that typically have then we have folders that typically have then we have folders that typically have some kind of craft that go tie in with some kind of craft that go tie in with some kind of craft that go tie in with the story. the story. the story. Perfect. And then we also have what I Perfect. And then we also have what I Perfect. And then we also have what I call big kids. So, let's look at what call big kids. So, let's look at what call big kids. So, let's look at what the big kids room looks like and then the big kids room looks like and then the big kids room looks like and then also what they'll learn. What are the also what they'll learn. What are the also what they'll learn. What are the grades for that? grades for that? grades for that? Our grades for that are kinder to fit. Our grades for that are kinder to fit. Our grades for that are kinder to fit. And so with with this crew, they And so with with this crew, they And so with with this crew, they actually get to be in worship with us actually get to be in worship with us actually get to be in worship with us for the first three songs and then they for the first three songs and then they for the first three songs and then they have a security guard and a teacher. We have a security guard and a teacher. We have a security guard and a teacher. We bring them over here to learn. So what bring them over here to learn. So what bring them over here to learn. So what does this classroom look like? does this classroom look like? does this classroom look like? It's actually very similar to preschool. It's actually very similar to preschool. It's actually very similar to preschool. They do get a video lesson that um deals They do get a video lesson that um deals They do get a video lesson that um deals with a specific topic. This week we're with a specific topic. This week we're with a specific topic. This week we're talking about courage. And so then we go talking about courage. And so then we go talking about courage. And so then we go through the video. They have sometimes a through the video. They have sometimes a through the video. They have sometimes a craft or a worksheet. craft or a worksheet. craft or a worksheet. Wonderful. So we love just making sure Wonderful. So we love just making sure Wonderful. So we love just making sure our kids have a good time teaching them our kids have a good time teaching them our kids have a good time teaching them about Jesus. One of our mottos is we about Jesus. One of our mottos is we about Jesus. One of our mottos is we love Jesus, safety, and fun. We value love Jesus, safety, and fun. We value love Jesus, safety, and fun. We value all three of those things. So now we're all three of those things. So now we're all three of those things. So now we're here where worship is. So our order of here where worship is. So our order of here where worship is. So our order of service is three songs. We typically service is three songs. We typically service is three songs. We typically have a welcome, a story from someone have a welcome, a story from someone have a welcome, a story from someone from our church. I give a 30 to 35 from our church. I give a 30 to 35 from our church. I give a 30 to 35 minute message based on somewhere in the minute message based on somewhere in the minute message based on somewhere in the Bible. We do two more songs in response.

Bible. We do two more songs in response. Bible. We do two more songs in response. We have communion each and every week. We have communion each and every week. We have communion each and every week. We'd love to answer any questions you We'd love to answer any questions you We'd love to answer any questions you have. We meet here at Queen Creek Junior have. We meet here at Queen Creek Junior have. We meet here at Queen Creek Junior High every Sunday morning at 1000 a.m. High every Sunday morning at 1000 a.m. High every Sunday morning at 1000 a.m. And to thank you for coming, you will And to thank you for coming, you will And to thank you for coming, you will receive a red box and it is a gift from receive a red box and it is a gift from receive a red box and it is a gift from us to you. It's some goodies. If you us to you. It's some goodies. If you us to you. It's some goodies. If you want to know what's in it, you're going want to know what's in it, you're going want to know what's in it, you're going to have to come. The strength of our to have to come. The strength of our to have to come. The strength of our church is in Jesus and it's in our church is in Jesus and it's in our church is in Jesus and it's in our people. A more success story for us is people. A more success story for us is people. A more success story for us is not how big our church grows, is how not how big our church grows, is how not how big our church grows, is how much you grow, how much you become more much you grow, how much you become more much you grow, how much you become more like Jesus. And everything we do is for like Jesus. And everything we do is for like Jesus. And everything we do is for that end. Go to the link that end. Go to the link that end. Go to the link passion.urch/new passion.urch/new passion.urch/new to let us know you're coming. Grace and to let us know you're coming. Grace and to let us know you're coming. Grace and peace. peace. peace. [Music] [Music] [Music] Yeah, it's this is fresh too because Yeah, it's this is fresh too because Yeah, it's this is fresh too because we're probably going to make another one we're probably going to make another one we're probably going to make another one um because some of our rooms have um because some of our rooms have um because some of our rooms have updated and so I think every time you updated and so I think every time you updated and so I think every time you update your space you need to update the update your space you need to update the update your space you need to update the video. We're also flirting with the idea video. We're also flirting with the idea video. We're also flirting with the idea of making it vertical this time. So I of making it vertical this time. So I of making it vertical this time. So I would love your guys' feedback on that. would love your guys' feedback on that. would love your guys' feedback on that. But um that way it kind of fits better But um that way it kind of fits better But um that way it kind of fits better in some ads and whatnot. Um however, so in some ads and whatnot. Um however, so in some ads and whatnot. Um however, so yeah. So, some of the thoughts we had is yeah. So, some of the thoughts we had is yeah. So, some of the thoughts we had is one idea we use from the beginning is I one idea we use from the beginning is I one idea we use from the beginning is I always have like a 15-second bumper to always have like a 15-second bumper to always have like a 15-second bumper to begin to try to grab their attention.

begin to try to grab their attention. begin to try to grab their attention. One time when I made a my very first One time when I made a my very first One time when I made a my very first plan your visit video, I didn't say, plan your visit video, I didn't say, plan your visit video, I didn't say, "Hey, Queen Creek, Arizona, I just "Hey, Queen Creek, Arizona, I just "Hey, Queen Creek, Arizona, I just assumed that cuz I was like behind a assumed that cuz I was like behind a assumed that cuz I was like behind a Harkkins and it looks like it's in Queen Harkkins and it looks like it's in Queen Harkkins and it looks like it's in Queen Creek." So, you know, when ads I know Creek." So, you know, when ads I know Creek." So, you know, when ads I know I'm targeting my city, but they don't I'm targeting my city, but they don't I'm targeting my city, but they don't know that. And so, they're like, "This know that. And so, they're like, "This know that. And so, they're like, "This is some random ad for some random is some random ad for some random is some random ad for some random church. I don't know where it's at." So, church. I don't know where it's at." So, church. I don't know where it's at." So, we've learned to do like a 15-second pre we've learned to do like a 15-second pre we've learned to do like a 15-second pre before you actually go to the space just before you actually go to the space just before you actually go to the space just to grab their attention, say, "Hey, I'm to grab their attention, say, "Hey, I'm to grab their attention, say, "Hey, I'm I'm talking to you in Queen Creek, I'm talking to you in Queen Creek, I'm talking to you in Queen Creek, Arizona." What we wound up doing with Arizona." What we wound up doing with Arizona." What we wound up doing with that is we wound up making several that is we wound up making several that is we wound up making several different iterations of that 15 seconds. different iterations of that 15 seconds. different iterations of that 15 seconds. And and so, like when Christmas comes And and so, like when Christmas comes And and so, like when Christmas comes around, I just update those 15 seconds. around, I just update those 15 seconds. around, I just update those 15 seconds. Hey, we have Christmas coming on. And Hey, we have Christmas coming on. And Hey, we have Christmas coming on. And then I do a transition shot to where now then I do a transition shot to where now then I do a transition shot to where now I'm in the parking lot, right, of going I'm in the parking lot, right, of going I'm in the parking lot, right, of going to the space. So, I think it's really to the space. So, I think it's really to the space. So, I think it's really helpful to think through that first 15 helpful to think through that first 15 helpful to think through that first 15 seconds. you can constantly change uh seconds. you can constantly change uh seconds. you can constantly change uh depending on the season of the year or depending on the season of the year or depending on the season of the year or whatever, right? Like call to action. whatever, right? Like call to action. whatever, right? Like call to action. Hey young adults, this church is for Hey young adults, this church is for Hey young adults, this church is for you. You know, you can target those you. You know, you can target those you. You know, you can target those kinds of things. Um but some of the kinds of things. Um but some of the kinds of things. Um but some of the basic things we were thinking about for basic things we were thinking about for basic things we were thinking about for us was location. So we are a middle us was location. So we are a middle us was location. So we are a middle school that's been here forever. So I'm school that's been here forever. So I'm school that's been here forever. So I'm from Queen Creek, so like it's where I from Queen Creek, so like it's where I from Queen Creek, so like it's where I went to middle school, but it's now went to middle school, but it's now went to middle school, but it's now hidden behind like a really popular hidden behind like a really popular hidden behind like a really popular coffee place called Black Rockck. And so coffee place called Black Rockck. And so coffee place called Black Rockck. And so I'm like, okay, the only way people know I'm like, okay, the only way people know I'm like, okay, the only way people know about this place is that we're behind about this place is that we're behind about this place is that we're behind Black Rock. And so in the intro, like, Black Rock. And so in the intro, like, Black Rock. And so in the intro, like, hey, if you, you know, we're Passion hey, if you, you know, we're Passion hey, if you, you know, we're Passion Creek Church, we meet at Queen Creek Creek Church, we meet at Queen Creek Creek Church, we meet at Queen Creek Junior High. I show a drone shot. We're Junior High. I show a drone shot. We're Junior High. I show a drone shot. We're actually right behind Black Rock Coffee.

actually right behind Black Rock Coffee. actually right behind Black Rock Coffee. Uh, and I'm drinking a coffee, right? So Uh, and I'm drinking a coffee, right? So Uh, and I'm drinking a coffee, right? So location was a big thing for us. And location was a big thing for us. And location was a big thing for us. And then, uh, how do you get in? So we like then, uh, how do you get in? So we like then, uh, how do you get in? So we like not only just we show and tell, right? not only just we show and tell, right? not only just we show and tell, right? So I talk about it, but then I literally So I talk about it, but then I literally So I talk about it, but then I literally show us walking through the middle, show us walking through the middle, show us walking through the middle, right? I talk about like you're going to right? I talk about like you're going to right? I talk about like you're going to go down this hallway. Um we are finding go down this hallway. Um we are finding go down this hallway. Um we are finding at our church we have a lot of uh my at our church we have a lot of uh my at our church we have a lot of uh my generation especially our generation generation especially our generation generation especially our generation very very uh shy very uh an like huge very very uh shy very uh an like huge very very uh shy very uh an like huge anxiety when it comes to going to a anxiety when it comes to going to a anxiety when it comes to going to a public space and so that's like the public space and so that's like the public space and so that's like the major reason we're doing this. So I'm major reason we're doing this. So I'm major reason we're doing this. So I'm trying to dispel like what are some of trying to dispel like what are some of trying to dispel like what are some of the anxieties people have? Where do I the anxieties people have? Where do I the anxieties people have? Where do I go? Where do I sit? Where do I do with go? Where do I sit? Where do I do with go? Where do I sit? Where do I do with my kids? So we try to quickly go to okay my kids? So we try to quickly go to okay my kids? So we try to quickly go to okay once you're here if you have kids you go once you're here if you have kids you go once you're here if you have kids you go over there and we explain the check-in over there and we explain the check-in over there and we explain the check-in process because Christians know like process because Christians know like process because Christians know like we're not doing anything unique for the we're not doing anything unique for the we're not doing anything unique for the check-in right it's planning center it's check-in right it's planning center it's check-in right it's planning center it's the check-in system yada yada but the the check-in system yada yada but the the check-in system yada yada but the non-believer has no idea about a non-believer has no idea about a non-believer has no idea about a check-in system so you have to keep check-in system so you have to keep check-in system so you have to keep assuming they know nothing about a assuming they know nothing about a assuming they know nothing about a general how how a church flow works so general how how a church flow works so general how how a church flow works so we try to address that kids is huge we we try to address that kids is huge we we try to address that kids is huge we try to show the space about the kids and try to show the space about the kids and try to show the space about the kids and then we also try to show what a typical then we also try to show what a typical then we also try to show what a typical worship service looks like so they're worship service looks like so they're worship service looks like so they're not shocked. Um, we're Baptists, which I not shocked. Um, we're Baptists, which I not shocked. Um, we're Baptists, which I have a lot of other different roots that have a lot of other different roots that have a lot of other different roots that I pull from, but with that, like we're I pull from, but with that, like we're I pull from, but with that, like we're not going to have a random three-hour not going to have a random three-hour not going to have a random three-hour service, like so I can say like we're service, like so I can say like we're service, like so I can say like we're going to be done in an hour and 15 going to be done in an hour and 15 going to be done in an hour and 15 minutes. Like that's a probably a minutes. Like that's a probably a minutes. Like that's a probably a general rule for us. So dispelling that, general rule for us. So dispelling that, general rule for us. So dispelling that, right? Talking about how long the right? Talking about how long the right? Talking about how long the message is, you know, how what your next message is, you know, how what your next message is, you know, how what your next call to action is. So we try to think call to action is. So we try to think call to action is. So we try to think through all of it. But another huge

through all of it. But another huge through all of it. But another huge thing for us is we want to keep it in thing for us is we want to keep it in thing for us is we want to keep it in that 2 and 1 half to 3 minute marker so that 2 and 1 half to 3 minute marker so that 2 and 1 half to 3 minute marker so that they don't get bored. if I'm that they don't get bored. if I'm that they don't get bored. if I'm remaking this video now like uh again remaking this video now like uh again remaking this video now like uh again because things changed the school because things changed the school because things changed the school changed stuff on us and that's totally changed stuff on us and that's totally changed stuff on us and that's totally amazing. It's fine. Um but I think we'd amazing. It's fine. Um but I think we'd amazing. It's fine. Um but I think we'd spent a little too much time on the kids spent a little too much time on the kids spent a little too much time on the kids and so we're going to try to shore that and so we're going to try to shore that and so we're going to try to shore that up a little bit more and make it a up a little bit more and make it a up a little bit more and make it a little bit shorter. But we're tell me if little bit shorter. But we're tell me if little bit shorter. But we're tell me if I'm talking too much but we're we're I'm talking too much but we're we're I'm talking too much but we're we're trying to also we're realizing um that trying to also we're realizing um that trying to also we're realizing um that video is almost the second video people video is almost the second video people video is almost the second video people need to watch. So, like they've found need to watch. So, like they've found need to watch. So, like they've found interest in some sort of clip or interest in some sort of clip or interest in some sort of clip or something we're teaching or I I used something we're teaching or I I used something we're teaching or I I used another ad to get them in. And the another ad to get them in. And the another ad to get them in. And the landing page is, hey, now that you know landing page is, hey, now that you know landing page is, hey, now that you know about us, here's a walkthrough of what about us, here's a walkthrough of what about us, here's a walkthrough of what our church service looks like. So, our church service looks like. So, our church service looks like. So, that's why we're comfortable with it that's why we're comfortable with it that's why we're comfortable with it being 2 and 1 half to 3 minutes long being 2 and 1 half to 3 minutes long being 2 and 1 half to 3 minutes long because they've already shown some because they've already shown some because they've already shown some interest, but now they have the obstacle interest, but now they have the obstacle interest, but now they have the obstacle of how do I get there? What does it look of how do I get there? What does it look of how do I get there? What does it look like? And so, we have that on a landing like? And so, we have that on a landing like? And so, we have that on a landing page for us. Um, we actually bought a page for us. Um, we actually bought a page for us. Um, we actually bought a shorter URL. So, we're Passion Creek shorter URL. So, we're Passion Creek shorter URL. So, we're Passion Creek Church. So, we just bought PC.urch. And Church. So, we just bought PC.urch. And Church. So, we just bought PC.urch. And so, now we're going to say in the newest so, now we're going to say in the newest so, now we're going to say in the newest plan your visit video, hey, just go to plan your visit video, hey, just go to plan your visit video, hey, just go to PC.urch to check, you know, to find all PC.urch to check, you know, to find all PC.urch to check, you know, to find all the directions and all that. And that's the directions and all that. And that's the directions and all that. And that's going to pop up. Plan your visit video.

going to pop up. Plan your visit video. going to pop up. Plan your visit video. Uh, you know, let us know ahead of time Uh, you know, let us know ahead of time Uh, you know, let us know ahead of time if you're coming. Check in your child, if you're coming. Check in your child, if you're coming. Check in your child, all those kind of basic things that help all those kind of basic things that help all those kind of basic things that help people have a better experience when people have a better experience when people have a better experience when they come on a Sunday morning. they come on a Sunday morning. they come on a Sunday morning. Is PC.urch live right now? Is PC.urch live right now? Is PC.urch live right now? Yeah, if you go to PC.urch, church, it Yeah, if you go to PC.urch, church, it Yeah, if you go to PC.urch, church, it autodirects it forwards to passion autodirects it forwards to passion autodirects it forwards to passion creek. Sundays and so it's just the, you creek. Sundays and so it's just the, you creek. Sundays and so it's just the, you know, just the kind of general what do I know, just the kind of general what do I know, just the kind of general what do I need to look for? How do I get there need to look for? How do I get there need to look for? How do I get there kind of kind of a web page? kind of kind of a web page? kind of kind of a web page? I think so many important points worth I think so many important points worth I think so many important points worth emphasizing that you just mentioned. One emphasizing that you just mentioned. One emphasizing that you just mentioned. One of them is the calling out of the of them is the calling out of the of them is the calling out of the audience. Sounds like you made previous audience. Sounds like you made previous audience. Sounds like you made previous videos realized, hey, this is a missing videos realized, hey, this is a missing videos realized, hey, this is a missing element. Sometimes folks ask us, hey, if element. Sometimes folks ask us, hey, if element. Sometimes folks ask us, hey, if we're going to do advertisements, we're we're going to do advertisements, we're we're going to do advertisements, we're going to do paid promo, how are we going going to do paid promo, how are we going going to do paid promo, how are we going to select our demographic? select our to select our demographic? select our to select our demographic? select our local area and what I always say is you local area and what I always say is you local area and what I always say is you can do that in the creative itself and can do that in the creative itself and can do that in the creative itself and you know you can do it with 5 to 10 you know you can do it with 5 to 10 you know you can do it with 5 to 10 miles in your you know geographic miles in your you know geographic miles in your you know geographic location on something like Facebook ads location on something like Facebook ads location on something like Facebook ads but it's always been best practice to in but it's always been best practice to in but it's always been best practice to in your copy which I would do back in the your copy which I would do back in the your copy which I would do back in the day hey pastor or hey church at the day hey pastor or hey church at the day hey pastor or hey church at the beginning or in the creative itself like beginning or in the creative itself like beginning or in the creative itself like you said hey we're in this area right at you said hey we're in this area right at you said hey we're in this area right at the beginning to contextualize very the beginning to contextualize very the beginning to contextualize very similar like in cinema like you need to similar like in cinema like you need to similar like in cinema like you need to have that establishing shot to have that establishing shot to have that establishing shot to contextualize for the viewer what where contextualize for the viewer what where contextualize for the viewer what where are we and You mentioned even like a are we and You mentioned even like a are we and You mentioned even like a drone shot which can be helpful uh for drone shot which can be helpful uh for drone shot which can be helpful uh for that. Have you have you used a lot of that. Have you have you used a lot of that. Have you have you used a lot of aerial shots in these videos?

aerial shots in these videos? aerial shots in these videos? Yeah. So that's actually something I'm Yeah. So that's actually something I'm Yeah. So that's actually something I'm going to fix. Um we use aerial shot but going to fix. Um we use aerial shot but going to fix. Um we use aerial shot but it's about halfway through. It's funny it's about halfway through. It's funny it's about halfway through. It's funny because I haven't watched this plan your because I haven't watched this plan your because I haven't watched this plan your visit video in a while. It's at least visit video in a while. It's at least visit video in a while. It's at least halfway through. It's not towards the halfway through. It's not towards the halfway through. It's not towards the beginning. So um we actually got a brand beginning. So um we actually got a brand beginning. So um we actually got a brand new drone. Long story short, we have a new drone. Long story short, we have a new drone. Long story short, we have a detective that goes to our church. So he detective that goes to our church. So he detective that goes to our church. So he has legit drones like for filming crazy has legit drones like for filming crazy has legit drones like for filming crazy stuff. And so we're actually going to do stuff. And so we're actually going to do stuff. And so we're actually going to do a aerial shot next time of Black Rockck a aerial shot next time of Black Rockck a aerial shot next time of Black Rockck and then showing the school while I'm and then showing the school while I'm and then showing the school while I'm explaining that feature. So the one explaining that feature. So the one explaining that feature. So the one critique I have on myself is I didn't critique I have on myself is I didn't critique I have on myself is I didn't show it soon enough to give people show it soon enough to give people show it soon enough to give people familiarity of the place. I did show the familiarity of the place. I did show the familiarity of the place. I did show the place but just handheld, but I want to place but just handheld, but I want to place but just handheld, but I want to do a drone shot next time. do a drone shot next time. do a drone shot next time. So Trey, this video So Trey, this video So Trey, this video Yeah, for sure. I I and to hype you up a Yeah, for sure. I I and to hype you up a Yeah, for sure. I I and to hype you up a little bit, although maybe the aerial little bit, although maybe the aerial little bit, although maybe the aerial shot comes in a little bit later. I shot comes in a little bit later. I shot comes in a little bit later. I think the way that you physically walk think the way that you physically walk think the way that you physically walk people through the landscape, uh I people through the landscape, uh I people through the landscape, uh I remember the shot of you standing out remember the shot of you standing out remember the shot of you standing out front of the coffee shop, calling out front of the coffee shop, calling out front of the coffee shop, calling out the coffee shop, which like you said is the coffee shop, which like you said is the coffee shop, which like you said is a very known landmark to the people of a very known landmark to the people of a very known landmark to the people of of your city, standing out there with a of your city, standing out there with a of your city, standing out there with a coffee cup. You did the clever coffee cup. You did the clever coffee cup. You did the clever transition. The way you walked people transition. The way you walked people transition. The way you walked people through with the camera. I thought that through with the camera. I thought that through with the camera. I thought that that really accomplished um what what that really accomplished um what what that really accomplished um what what you were going for, which is to put you were going for, which is to put you were going for, which is to put people in your in the shoes that they're people in your in the shoes that they're people in your in the shoes that they're going to walk if they choose to visit going to walk if they choose to visit going to walk if they choose to visit your church. Um but this video uh I'm your church. Um but this video uh I'm your church. Um but this video uh I'm going to link it in the description so going to link it in the description so going to link it in the description so everyone can go ahead and watch it. But everyone can go ahead and watch it. But everyone can go ahead and watch it. But if you go to your church's YouTube if you go to your church's YouTube if you go to your church's YouTube channel, it's going to be the first channel, it's going to be the first channel, it's going to be the first video that you see. It's the featured video that you see. It's the featured video that you see. It's the featured video there, which I think is a great video there, which I think is a great video there, which I think is a great spot for it. But I noticed that your spot for it. But I noticed that your spot for it. But I noticed that your YouTube videos on your church's YouTube YouTube videos on your church's YouTube YouTube videos on your church's YouTube page usually get a few hundred views,

page usually get a few hundred views, page usually get a few hundred views, which is which is great. It's a that's which is which is great. It's a that's which is which is great. It's a that's you know 3x 4x 5x your congregation you know 3x 4x 5x your congregation you know 3x 4x 5x your congregation size. But this video in particular is size. But this video in particular is size. But this video in particular is the most popular video on your YouTube the most popular video on your YouTube the most popular video on your YouTube channel. It has almost 25,000 views. So channel. It has almost 25,000 views. So channel. It has almost 25,000 views. So that leads me to assume that you are that leads me to assume that you are that leads me to assume that you are host you're it's it's kind of hosted in host you're it's it's kind of hosted in host you're it's it's kind of hosted in a few other places that people are a few other places that people are a few other places that people are running into it. Can you tell us where running into it. Can you tell us where running into it. Can you tell us where else someone might encounter that video else someone might encounter that video else someone might encounter that video that's not on your YouTube channel? that's not on your YouTube channel? that's not on your YouTube channel? Yeah, well you guys helped probably. We Yeah, well you guys helped probably. We Yeah, well you guys helped probably. We probably got a bump of views the last probably got a bump of views the last probably got a bump of views the last week when you guys shouted us out, but week when you guys shouted us out, but week when you guys shouted us out, but sorry about that again. a bunch of sorry about that again. a bunch of sorry about that again. a bunch of deleting all the hate comments. Yeah, deleting all the hate comments. Yeah, deleting all the hate comments. Yeah, we've been deleting all the hate. I'm we've been deleting all the hate. I'm we've been deleting all the hate. I'm just kidding. We haven't gotten just kidding. We haven't gotten just kidding. We haven't gotten anything. Um, yeah. So, actually it's anything. Um, yeah. So, actually it's anything. Um, yeah. So, actually it's it's been paid ads. So, we have found it's been paid ads. So, we have found it's been paid ads. So, we have found more success on YouTube ads than for more success on YouTube ads than for more success on YouTube ads than for Facebook for us personally. Um, and Facebook for us personally. Um, and Facebook for us personally. Um, and again, we have to admit we're a again, we have to admit we're a again, we have to admit we're a generally younger church. So, like I'm generally younger church. So, like I'm generally younger church. So, like I'm 31. That's kind of the median age of our 31. That's kind of the median age of our 31. That's kind of the median age of our church staff. And so, with that, they're church staff. And so, with that, they're church staff. And so, with that, they're not on Facebook. Like, I don't remember not on Facebook. Like, I don't remember not on Facebook. Like, I don't remember the last time I was on Facebook the last time I was on Facebook the last time I was on Facebook personally. Um, now we need to put it on personally. Um, now we need to put it on personally. Um, now we need to put it on Facebook because of we need to reach the Facebook because of we need to reach the Facebook because of we need to reach the older generation. We we us as a church, older generation. We we us as a church, older generation. We we us as a church, we have those, but we need to do a we have those, but we need to do a we have those, but we need to do a better job specifically reaching them.

better job specifically reaching them. better job specifically reaching them. Um, but yeah, so that's a huge reason Um, but yeah, so that's a huge reason Um, but yeah, so that's a huge reason why it's so high. We have dedicated um why it's so high. We have dedicated um why it's so high. We have dedicated um we we are dedicating $5 a day on YouTube we we are dedicating $5 a day on YouTube we we are dedicating $5 a day on YouTube uh to use for ads uh to reaching people uh to use for ads uh to reaching people uh to use for ads uh to reaching people in our city. So I yesterday I was at the in our city. So I yesterday I was at the in our city. So I yesterday I was at the grocery store and a random guy came up grocery store and a random guy came up grocery store and a random guy came up to me. He's like, I know you from to me. He's like, I know you from to me. He's like, I know you from somewhere. somewhere. somewhere. I'm like, I don't know, man. I you know I'm like, I don't know, man. I you know I'm like, I don't know, man. I you know like and I was like telling him my like and I was like telling him my like and I was like telling him my history of where I'm from and this and history of where I'm from and this and history of where I'm from and this and that and he goes oh YouTube I watched that and he goes oh YouTube I watched that and he goes oh YouTube I watched you on YouTube yesterday and I and I was you on YouTube yesterday and I and I was you on YouTube yesterday and I and I was like oh yeah and so yeah that's why we like oh yeah and so yeah that's why we like oh yeah and so yeah that's why we have that high of a view we for that one have that high of a view we for that one have that high of a view we for that one specifically just the broad one cuz we specifically just the broad one cuz we specifically just the broad one cuz we have some unlisted plan your visit have some unlisted plan your visit have some unlisted plan your visit videos that target people more videos that target people more videos that target people more specifically. Uh but that one yeah is specifically. Uh but that one yeah is specifically. Uh but that one yeah is just a five mile radius from that school just a five mile radius from that school just a five mile radius from that school and it and it's five bucks a day so it's and it and it's five bucks a day so it's and it and it's five bucks a day so it's constantly being shown to people. I was constantly being shown to people. I was constantly being shown to people. I was hoping he'd be like, "Oh, oh, Goodwill hoping he'd be like, "Oh, oh, Goodwill hoping he'd be like, "Oh, oh, Goodwill Hunting, it was you, wasn't it?" Oh, Hunting, it was you, wasn't it?" Oh, Hunting, it was you, wasn't it?" Oh, Oceans 11. Oceans 11. Oceans 11. Dude, that's so funny. When I was in Dude, that's so funny. When I was in Dude, that's so funny. When I was in Malaysia, someone came up to me and was Malaysia, someone came up to me and was Malaysia, someone came up to me and was like, "Matt Damon, sign my shirt." And I like, "Matt Damon, sign my shirt." And I like, "Matt Damon, sign my shirt." And I couldn't do it. I couldn't do it, man.

couldn't do it. I couldn't do it, man. couldn't do it. I couldn't do it, man. I couldn't get myself to do it, but I It I couldn't get myself to do it, but I It I couldn't get myself to do it, but I It felt amazing. felt amazing. felt amazing. So, you said $5 a day, five mile radius So, you said $5 a day, five mile radius So, you said $5 a day, five mile radius from the church's physical location. from the church's physical location. from the church's physical location. Yeah. Yeah. Yeah. Is there like a third five and we can Is there like a third five and we can Is there like a third five and we can create like the five five5 rule? Uh, you create like the five five5 rule? Uh, you create like the five five5 rule? Uh, you know, fewer than five minute video. know, fewer than five minute video. know, fewer than five minute video. There you go. There you go. There you go. Yeah, the 555. I'm all about it. Yeah, the 555. I'm all about it. Yeah, the 555. I'm all about it. And so, does the whole the whole video And so, does the whole the whole video And so, does the whole the whole video is there, right? Like it's the full is there, right? Like it's the full is there, right? Like it's the full three minute video. three minute video. three minute video. Yeah. Yeah. Yeah. Okay. Okay. Okay. Yeah. Yeah. Yeah. Excellent. Excellent. Excellent. And really, it's just kind of brand And really, it's just kind of brand And really, it's just kind of brand awareness, right? And so then we're also awareness, right? And so then we're also awareness, right? And so then we're also assuming when I make more videos, assuming when I make more videos, assuming when I make more videos, specific call to actions, Easter, specific call to actions, Easter, specific call to actions, Easter, Christmas, some sort of service project Christmas, some sort of service project Christmas, some sort of service project we're doing, they kind of have we're doing, they kind of have we're doing, they kind of have familiarity with who we are. That's the familiarity with who we are. That's the familiarity with who we are. That's the idea, the theory at least. I would spend idea, the theory at least. I would spend idea, the theory at least. I would spend more money if we had it, but you know, more money if we had it, but you know, more money if we had it, but you know, we're a smaller church. I want to have a we're a smaller church. I want to have a we're a smaller church. I want to have a bigger staff and so right now it's just bigger staff and so right now it's just bigger staff and so right now it's just five bucks a day. five bucks a day. five bucks a day. I think the other element to me that I think the other element to me that I think the other element to me that stands out to this video why it's so stands out to this video why it's so stands out to this video why it's so successful and Alex already hit on this successful and Alex already hit on this successful and Alex already hit on this was there's like this incarnational was there's like this incarnational was there's like this incarnational nature to it or let's just say it's MTV nature to it or let's just say it's MTV nature to it or let's just say it's MTV Cribs or the modern version which is Cribs or the modern version which is Cribs or the modern version which is Architecture Digest showing up and being Architecture Digest showing up and being Architecture Digest showing up and being like, "Hi, it's it's me, famous person, like, "Hi, it's it's me, famous person, like, "Hi, it's it's me, famous person, Margot Robbie. Here's my home." home and Margot Robbie. Here's my home." home and Margot Robbie. Here's my home." home and you walk around their home, you're you walk around their home, you're you walk around their home, you're you're standing in the spot outside the you're standing in the spot outside the you're standing in the spot outside the coffee shop. You're walking people coffee shop. You're walking people coffee shop. You're walking people through the hall of the middle school. I through the hall of the middle school. I through the hall of the middle school. I think this might on first glance not think this might on first glance not think this might on first glance not really be considered as a big deal. But really be considered as a big deal. But really be considered as a big deal. But the reason this video is so successful the reason this video is so successful the reason this video is so successful is because it's as if you were meeting is because it's as if you were meeting is because it's as if you were meeting someone at the front door of your church someone at the front door of your church someone at the front door of your church and giving them a tour for the first and giving them a tour for the first and giving them a tour for the first time.

time. time. Absolutely right. Without having to Absolutely right. Without having to Absolutely right. Without having to waste their time that Sunday morning, waste their time that Sunday morning, waste their time that Sunday morning, they already know what's going on. they already know what's going on. they already know what's going on. And you mentioned the anxiety element. And you mentioned the anxiety element. And you mentioned the anxiety element. To me, that's like why I think this is To me, that's like why I think this is To me, that's like why I think this is so uh valuable because like, okay, after so uh valuable because like, okay, after so uh valuable because like, okay, after this interview, we are going to a this interview, we are going to a this interview, we are going to a restaurant as we do every Wednesday with restaurant as we do every Wednesday with restaurant as we do every Wednesday with the team. So, we're going to Kitchen 76, the team. So, we're going to Kitchen 76, the team. So, we're going to Kitchen 76, which is this Italian joint in Niagara which is this Italian joint in Niagara which is this Italian joint in Niagara on the Lake. I have been there before, on the Lake. I have been there before, on the Lake. I have been there before, but I remember the first time that I but I remember the first time that I but I remember the first time that I went there and every time I go to a new went there and every time I go to a new went there and every time I go to a new place, this is me. I'm like, this is a place, this is me. I'm like, this is a place, this is me. I'm like, this is a giant winery. It's just huge. Like, giant winery. It's just huge. Like, giant winery. It's just huge. Like, there's a restaurant in there somewhere, there's a restaurant in there somewhere, there's a restaurant in there somewhere, right? But where is it? So, I remember right? But where is it? So, I remember right? But where is it? So, I remember parking. I walk up to the front and I parking. I walk up to the front and I parking. I walk up to the front and I remember there were all these signs that remember there were all these signs that remember there were all these signs that were and I was not the only one that was were and I was not the only one that was were and I was not the only one that was disoriented. People were going to the disoriented. People were going to the disoriented. People were going to the left, people were going to the right. left, people were going to the right. left, people were going to the right. There's a helipad like don't don't step There's a helipad like don't don't step There's a helipad like don't don't step on the helipad by accident. on the helipad by accident. on the helipad by accident. You walk inside like it took me a while You walk inside like it took me a while You walk inside like it took me a while to find the restaurant. And it's one to find the restaurant. And it's one to find the restaurant. And it's one thing like okay it's just me going out thing like okay it's just me going out thing like okay it's just me going out to a restaurant. I can figure that out. to a restaurant. I can figure that out. to a restaurant. I can figure that out. But when I think about bringing the But when I think about bringing the But when I think about bringing the kids, getting all the kids ready, we're kids, getting all the kids ready, we're kids, getting all the kids ready, we're getting everyone out the door on time. getting everyone out the door on time. getting everyone out the door on time. We're getting to this new church. And We're getting to this new church. And We're getting to this new church. And it's not like a restaurant, right? this it's not like a restaurant, right? this it's not like a restaurant, right? this is a little bit they're not going to be is a little bit they're not going to be is a little bit they're not going to be catering to my every need the way that a catering to my every need the way that a catering to my every need the way that a restaurant server would be like hey we restaurant server would be like hey we restaurant server would be like hey we we got to figure this out on our own a we got to figure this out on our own a we got to figure this out on our own a bit and that can be the deciding reason bit and that can be the deciding reason bit and that can be the deciding reason for why people are like you know what for why people are like you know what for why people are like you know what let's not do it this week let's let's let's not do it this week let's let's let's not do it this week let's let's not not not and and then not to mention the brand and and then not to mention the brand and and then not to mention the brand awareness side as well but you know I awareness side as well but you know I awareness side as well but you know I think for planning a visit and feeling think for planning a visit and feeling think for planning a visit and feeling comfortable as a family this type of comfortable as a family this type of comfortable as a family this type of thing can be extremely critical and we thing can be extremely critical and we thing can be extremely critical and we did see that in the comments folks being did see that in the comments folks being did see that in the comments folks being like yeah I think about planning a visit like yeah I think about planning a visit like yeah I think about planning a visit to my church and I check it out I'm like to my church and I check it out I'm like to my church and I check it out I'm like ah I got to figure out so much on my own ah I got to figure out so much on my own ah I got to figure out so much on my own this would things so much easier in

this would things so much easier in this would things so much easier in three minutes. Like you said, not three minutes. Like you said, not three minutes. Like you said, not wasting their time. In three minutes, wasting their time. In three minutes, wasting their time. In three minutes, you know everything you need to know. you know everything you need to know. you know everything you need to know. Yeah. And we are our church our church Yeah. And we are our church our church Yeah. And we are our church our church is for the non-believer, right? Like is for the non-believer, right? Like is for the non-believer, right? Like obviously to build up our believers and obviously to build up our believers and obviously to build up our believers and I know our conversation is going to be I know our conversation is going to be I know our conversation is going to be steered that way in a few minutes, but steered that way in a few minutes, but steered that way in a few minutes, but yeah. Like I know my non-believing yeah. Like I know my non-believing yeah. Like I know my non-believing friend has never been to church. So even friend has never been to church. So even friend has never been to church. So even if you're an established church, you if you're an established church, you if you're an established church, you need a plan your visit video because need a plan your visit video because need a plan your visit video because they have they have no idea what that they have they have no idea what that they have they have no idea what that looks like. There's nothing else in our looks like. There's nothing else in our looks like. There's nothing else in our culture that mirrors like a gathering culture that mirrors like a gathering culture that mirrors like a gathering like like church does. And so there's so like like church does. And so there's so like like church does. And so there's so many questions people have. many questions people have. many questions people have. I think one of the questions we saw when I think one of the questions we saw when I think one of the questions we saw when we talked about your welcome video was we talked about your welcome video was we talked about your welcome video was folks being like, "Well, why don't you folks being like, "Well, why don't you folks being like, "Well, why don't you just put this on the website?" Because just put this on the website?" Because just put this on the website?" Because plan a visit has been more prolific than plan a visit has been more prolific than plan a visit has been more prolific than these type of plan of visit videos, just these type of plan of visit videos, just these type of plan of visit videos, just the plan of visit form or the plan of the plan of visit form or the plan of the plan of visit form or the plan of visit page that answers the same visit page that answers the same visit page that answers the same questions. Here what we have for your questions. Here what we have for your questions. Here what we have for your kids. Here's what to expect. Here's when kids. Here's what to expect. Here's when kids. Here's what to expect. Here's when we meet. You know, here's what some we meet. You know, here's what some we meet. You know, here's what some people are comfortable wearing. And I people are comfortable wearing. And I people are comfortable wearing. And I think the distinction I made was there's think the distinction I made was there's think the distinction I made was there's a big difference between reading a a big difference between reading a a big difference between reading a screenplay and watching a movie. You screenplay and watching a movie. You screenplay and watching a movie. You know, we mentioned Oppenheimer. I saw know, we mentioned Oppenheimer. I saw know, we mentioned Oppenheimer. I saw that twice. I'm now listening to the that twice. I'm now listening to the that twice. I'm now listening to the biography that Christopher Nolan based a biography that Christopher Nolan based a biography that Christopher Nolan based a lot of the screenplay on, American lot of the screenplay on, American lot of the screenplay on, American Prometheus. And I can tell you it's a Prometheus. And I can tell you it's a Prometheus. And I can tell you it's a very different experience. It's a lot very different experience. It's a lot very different experience. It's a lot more dense and I'm relying on the more dense and I'm relying on the more dense and I'm relying on the visuals. That's not something Alex could visuals. That's not something Alex could visuals. That's not something Alex could ever do. Uh but that's last week's ever do. Uh but that's last week's ever do. Uh but that's last week's episode. Sorry. Sorry. Sorry. Sorry for episode. Sorry. Sorry. Sorry. Sorry for episode. Sorry. Sorry. Sorry. Sorry for the inside joke, Trey. Alex can't see the inside joke, Trey. Alex can't see the inside joke, Trey. Alex can't see things when he closes his eyes. He's things when he closes his eyes. He's things when he closes his eyes. He's like 1 to 3% of the population. He has like 1 to 3% of the population. He has like 1 to 3% of the population. He has um what's called mind blindness.

um what's called mind blindness. um what's called mind blindness. Yes. Blindness of the mind. Aphantasia Yes. Blindness of the mind. Aphantasia Yes. Blindness of the mind. Aphantasia uh for the uh clinical diagnosis. uh for the uh clinical diagnosis. uh for the uh clinical diagnosis. Blindness of the mind. Yeah. So, so he Blindness of the mind. Yeah. So, so he Blindness of the mind. Yeah. So, so he can't even if he did read the book, he can't even if he did read the book, he can't even if he did read the book, he still wouldn't be able to imagine though still wouldn't be able to imagine though still wouldn't be able to imagine though he did see the movie himself. Point he did see the movie himself. Point he did see the movie himself. Point being, there's a big distinction. Now, being, there's a big distinction. Now, being, there's a big distinction. Now, you do have this page on your website. you do have this page on your website. you do have this page on your website. People can go see it. PC.urch. But can People can go see it. PC.urch. But can People can go see it. PC.urch. But can you just highlight some of the important you just highlight some of the important you just highlight some of the important things that are on this landing page for things that are on this landing page for things that are on this landing page for folks that watch the video and do want folks that watch the video and do want folks that watch the video and do want to begin planning a visit to Passion to begin planning a visit to Passion to begin planning a visit to Passion Creek? Yeah. So, we try to address some Creek? Yeah. So, we try to address some Creek? Yeah. So, we try to address some more questions people have that I don't more questions people have that I don't more questions people have that I don't address in the video, right? So, like address in the video, right? So, like address in the video, right? So, like what are your beliefs? You know, are you what are your beliefs? You know, are you what are your beliefs? You know, are you going to ask are you gonna all I think going to ask are you gonna all I think going to ask are you gonna all I think one question is is all you want is my one question is is all you want is my one question is is all you want is my money? And so, we address that. Um, in money? And so, we address that. Um, in money? And so, we address that. Um, in case it wasn't clear enough, what do case it wasn't clear enough, what do case it wasn't clear enough, what do people wear? Right? And I thought it was people wear? Right? And I thought it was people wear? Right? And I thought it was clear. I think it's clear because it's clear. I think it's clear because it's clear. I think it's clear because it's in the video, right? I'm showing people in the video, right? I'm showing people in the video, right? I'm showing people coming to church, so you kind of know. coming to church, so you kind of know. coming to church, so you kind of know. But the big thing for the landing page But the big thing for the landing page But the big thing for the landing page that I push people towards is we really that I push people towards is we really that I push people towards is we really want an efficient process to help them want an efficient process to help them want an efficient process to help them uh not be anxious. A big part of that is uh not be anxious. A big part of that is uh not be anxious. A big part of that is the check-in system, especially for the check-in system, especially for the check-in system, especially for kids. And so what we use is um we use kids. And so what we use is um we use kids. And so what we use is um we use planning center check-in, right? Because planning center check-in, right? Because planning center check-in, right? Because that's our check-in system. So we just that's our check-in system. So we just that's our check-in system. So we just have a link uh and then it says, "Hey, have a link uh and then it says, "Hey, have a link uh and then it says, "Hey, let us know you're coming. Uh do you let us know you're coming. Uh do you let us know you're coming. Uh do you have any children?" You check it and have any children?" You check it and have any children?" You check it and then you fill it all out. That way when then you fill it all out. That way when then you fill it all out. That way when you come you immediately, you don't have you come you immediately, you don't have you come you immediately, you don't have to sit there and put all the new to sit there and put all the new to sit there and put all the new information. and you just say your name information. and you just say your name information. and you just say your name and we already have your info and your and we already have your info and your and we already have your info and your kid is checked in. So, that's the kid is checked in. So, that's the kid is checked in. So, that's the biggest win for why we do that. It also biggest win for why we do that. It also biggest win for why we do that. It also now grabs an email. So, now I have them now grabs an email. So, now I have them now grabs an email. So, now I have them in our weekly email of what's coming up in our weekly email of what's coming up in our weekly email of what's coming up and all those sorts of things. So, I we

and all those sorts of things. So, I we and all those sorts of things. So, I we also have it where you don't have to also have it where you don't have to also have it where you don't have to have kids. I just say, "Hey, if you're have kids. I just say, "Hey, if you're have kids. I just say, "Hey, if you're going to come, let us know. Click that going to come, let us know. Click that going to come, let us know. Click that below and we'll help you even more." and below and we'll help you even more." and below and we'll help you even more." and we have automated workflows to help we have automated workflows to help we have automated workflows to help people, you know, here's the address people, you know, here's the address people, you know, here's the address just just in case you need that, you just just in case you need that, you just just in case you need that, you know, text me, you know, reply if you know, text me, you know, reply if you know, text me, you know, reply if you need any help, that kind of thing. Uh, need any help, that kind of thing. Uh, need any help, that kind of thing. Uh, and so that's been really helpful. and so that's been really helpful. and so that's been really helpful. And then what about gear, Trey? I think And then what about gear, Trey? I think And then what about gear, Trey? I think folks want to know, what did you shoot folks want to know, what did you shoot folks want to know, what did you shoot this with? And is it possible to create this with? And is it possible to create this with? And is it possible to create a video like this if you're not a video like this if you're not a video like this if you're not especially tech proficient? especially tech proficient? especially tech proficient? Yeah. So, I'm somewhere So, I always Yeah. So, I'm somewhere So, I always Yeah. So, I'm somewhere So, I always shock people. I'm not a gear head. I shock people. I'm not a gear head. I shock people. I'm not a gear head. I don't know a lot of things. Like I'm don't know a lot of things. Like I'm don't know a lot of things. Like I'm actually bothered on this interview actually bothered on this interview actually bothered on this interview right now. I just shooting in auto and right now. I just shooting in auto and right now. I just shooting in auto and it keeps going in and out of ISO. I'm it keeps going in and out of ISO. I'm it keeps going in and out of ISO. I'm like dang it. But I don't know how to like dang it. But I don't know how to like dang it. But I don't know how to fix it cuz that's just who I am. I'm a fix it cuz that's just who I am. I'm a fix it cuz that's just who I am. I'm a storyteller. I don't know. Uh so I used storyteller. I don't know. Uh so I used storyteller. I don't know. Uh so I used a Sony A74 which I think you guys would a Sony A74 which I think you guys would a Sony A74 which I think you guys would approve of. Um and then I have a road approve of. Um and then I have a road approve of. Um and then I have a road video mic pro plus. It's a mouthful. Uh video mic pro plus. It's a mouthful. Uh video mic pro plus. It's a mouthful. Uh that's just a shotgun mic on top of it. that's just a shotgun mic on top of it. that's just a shotgun mic on top of it. And that's all I used. And then I used And that's all I used. And then I used And that's all I used. And then I used um what are those cool things guys that um what are those cool things guys that um what are those cool things guys that the if it flips out? It's metal. It's the if it flips out? It's metal. It's the if it flips out? It's metal. It's the it's the better version of Joby the it's the better version of Joby the it's the better version of Joby tripods. I just use a little, you know, tripods. I just use a little, you know, tripods. I just use a little, you know, thing that I hold. What's that thing thing that I hold. What's that thing thing that I hold. What's that thing called? It's right. Anyways, I just use called? It's right. Anyways, I just use called? It's right. Anyways, I just use a little handheld mini tripod thing. You a little handheld mini tripod thing. You a little handheld mini tripod thing. You guys are helping.

guys are helping. guys are helping. Oh, uh, it's a switchbod. Oh, uh, it's a switchbod. Oh, uh, it's a switchbod. Yes, Yes, Yes, switchbod. Thank you so much. Yeah, it switchbod. Thank you so much. Yeah, it switchbod. Thank you so much. Yeah, it just shows I I don't really care about just shows I I don't really care about just shows I I don't really care about those things, but it's helpful. So, those things, but it's helpful. So, those things, but it's helpful. So, that's all I use. And then I use this that's all I use. And then I use this that's all I use. And then I use this lens here, which is a 16 to 35 uh Sony lens here, which is a 16 to 35 uh Sony lens here, which is a 16 to 35 uh Sony lens, wide angle. That way, it could lens, wide angle. That way, it could lens, wide angle. That way, it could show me show my surroundings. And that show me show my surroundings. And that show me show my surroundings. And that one you want to be able to see as much one you want to be able to see as much one you want to be able to see as much as possible to kind of get a grasp of as possible to kind of get a grasp of as possible to kind of get a grasp of what's around. Uh but I during our what's around. Uh but I during our what's around. Uh but I during our B-roll shots we used our 70 mm you know B-roll shots we used our 70 mm you know B-roll shots we used our 70 mm you know of people doing worship and stuff just a of people doing worship and stuff just a of people doing worship and stuff just a little bit but most of it was from our little bit but most of it was from our little bit but most of it was from our 16 to35. 16 to35. 16 to35. Cool. Right. So to provide some context Cool. Right. So to provide some context Cool. Right. So to provide some context on that gear, any any camera nowadays, on that gear, any any camera nowadays, on that gear, any any camera nowadays, any mirrorless or DSLR camera, you know, any mirrorless or DSLR camera, you know, any mirrorless or DSLR camera, you know, the newly releasleased Sony A6700, the newly releasleased Sony A6700, the newly releasleased Sony A6700, I think it was that came out a couple of I think it was that came out a couple of I think it was that came out a couple of weeks ago that I believe is under weeks ago that I believe is under weeks ago that I believe is under $1,000, roughly $1,000. Like all of $1,000, roughly $1,000. Like all of $1,000, roughly $1,000. Like all of these cameras nowadays can reliably do these cameras nowadays can reliably do these cameras nowadays can reliably do autofocus, which is important for a autofocus, which is important for a autofocus, which is important for a video like this because Trey, we video like this because Trey, we video like this because Trey, we described that the Joby or the Switch described that the Joby or the Switch described that the Joby or the Switch Pod. Basically what that is, it's a Pod. Basically what that is, it's a Pod. Basically what that is, it's a handheld tripod. So, it's a tripod handheld tripod. So, it's a tripod handheld tripod. So, it's a tripod that's really short, so you can hold it that's really short, so you can hold it that's really short, so you can hold it and walk around and look at the camera and walk around and look at the camera and walk around and look at the camera instead of having to like extend your instead of having to like extend your instead of having to like extend your arm as far as possible and hold the arm as far as possible and hold the arm as far as possible and hold the camera facing you, but then you could camera facing you, but then you could camera facing you, but then you could also put it down on a table and then, also put it down on a table and then, also put it down on a table and then, you know, have this mini tripod setup.

you know, have this mini tripod setup. you know, have this mini tripod setup. So, any camera nowadays is going to be So, any camera nowadays is going to be So, any camera nowadays is going to be able to shoot autofocus. And then the able to shoot autofocus. And then the able to shoot autofocus. And then the lens choice, a 16 mm lens is about as lens choice, a 16 mm lens is about as lens choice, a 16 mm lens is about as wide angle as you can get. And if you're wide angle as you can get. And if you're wide angle as you can get. And if you're going to do this vlog style where you're going to do this vlog style where you're going to do this vlog style where you're holding the camera facing yourself on a holding the camera facing yourself on a holding the camera facing yourself on a little mini tripod, you want to get as little mini tripod, you want to get as little mini tripod, you want to get as wide of a camera angle as you can with wide of a camera angle as you can with wide of a camera angle as you can with as wide of a lens as you can. One, as wide of a lens as you can. One, as wide of a lens as you can. One, because well, your arm is only so long. because well, your arm is only so long. because well, your arm is only so long. And two, because it's it it feels more And two, because it's it it feels more And two, because it's it it feels more immersive and it's a different point of immersive and it's a different point of immersive and it's a different point of view. The the human eye is very similar view. The the human eye is very similar view. The the human eye is very similar to a 50 mm lens. So a 16 mm lens, it to a 50 mm lens. So a 16 mm lens, it to a 50 mm lens. So a 16 mm lens, it provides this POV that is very uh unlike provides this POV that is very uh unlike provides this POV that is very uh unlike what we see with the human eye. Every what we see with the human eye. Every what we see with the human eye. Every single reel that we publish, including single reel that we publish, including single reel that we publish, including the one that mired Trey and this the one that mired Trey and this the one that mired Trey and this controversy of which he may never controversy of which he may never controversy of which he may never recover, is shot on a wide angle first. recover, is shot on a wide angle first. recover, is shot on a wide angle first. And the reason we do that in those first And the reason we do that in those first And the reason we do that in those first 3 to 5 seconds is because it's this 3 to 5 seconds is because it's this 3 to 5 seconds is because it's this really wide shot that you can see like really wide shot that you can see like really wide shot that you can see like my feet and way past my head and you can my feet and way past my head and you can my feet and way past my head and you can see like our ceiling and you can see see like our ceiling and you can see see like our ceiling and you can see leg tats. Mhm. leg tats. Mhm. leg tats. Mhm. Hey, let's again another controversy. Hey, let's again another controversy. Hey, let's again another controversy. You know, I am a real drama.

You know, I am a real drama. You know, I am a real drama. So, that is a distinct look that is So, that is a distinct look that is So, that is a distinct look that is really eye grabbing and really eye grabbing and really eye grabbing and attentiongrabbing. That being said, you attentiongrabbing. That being said, you attentiongrabbing. That being said, you could also just shoot this on your could also just shoot this on your could also just shoot this on your phone, right? Like pe people, it's not phone, right? Like pe people, it's not phone, right? Like pe people, it's not uncommon on social media now to kind of uncommon on social media now to kind of uncommon on social media now to kind of like walk people around using your like walk people around using your like walk people around using your phone. And so, don't let tech kind of be phone. And so, don't let tech kind of be phone. And so, don't let tech kind of be the thing that stands in your way with the thing that stands in your way with the thing that stands in your way with this. this. this. One more thing worth mentioning in One more thing worth mentioning in One more thing worth mentioning in respect to the production are on screen respect to the production are on screen respect to the production are on screen captions. That's new from the previous captions. That's new from the previous captions. That's new from the previous video, right? video, right? video, right? Uh, incorrect. I think I always do Uh, incorrect. I think I always do Uh, incorrect. I think I always do captions. I might be wrong, man, but I captions. I might be wrong, man, but I captions. I might be wrong, man, but I Yeah, incorrect. Yeah, incorrect. Yeah, incorrect. So, what is the reason behind the So, what is the reason behind the So, what is the reason behind the on-creen captions on a YouTube video? on-creen captions on a YouTube video? on-creen captions on a YouTube video? Normal for vertical, but maybe not so Normal for vertical, but maybe not so Normal for vertical, but maybe not so normal on a YouTube video. normal on a YouTube video. normal on a YouTube video. Yeah, sure. It's just another way to Yeah, sure. It's just another way to Yeah, sure. It's just another way to stay keeping attention and it's another stay keeping attention and it's another stay keeping attention and it's another way to keep that information in your way to keep that information in your way to keep that information in your brain. So, for me, I learned with words brain. So, for me, I learned with words brain. So, for me, I learned with words and so it's just helpful to me. I use and so it's just helpful to me. I use and so it's just helpful to me. I use Descript. I just I edited the whole Descript. I just I edited the whole Descript. I just I edited the whole thing in Premiere Pro and at the very thing in Premiere Pro and at the very thing in Premiere Pro and at the very end I throw it in the dscript platform end I throw it in the dscript platform end I throw it in the dscript platform and then um yeah I just have it where and then um yeah I just have it where and then um yeah I just have it where you know it highlights each word as I you know it highlights each word as I you know it highlights each word as I say it. It's super easy. Uh and it's say it. It's super easy. Uh and it's say it. It's super easy. Uh and it's just another way to keep people's just another way to keep people's just another way to keep people's attention. That's it. It's on the low attention. That's it. It's on the low attention. That's it. It's on the low like I don't have it in the middle to like I don't have it in the middle to like I don't have it in the middle to where you know it just takes up the where you know it just takes up the where you know it just takes up the whole screen but it is a pretty large whole screen but it is a pretty large whole screen but it is a pretty large font that I use. Um, it's just another, font that I use. Um, it's just another, font that I use. Um, it's just another, again, I'll say it one more time, like, again, I'll say it one more time, like, again, I'll say it one more time, like, you know, you never know, people watch a you know, you never know, people watch a you know, you never know, people watch a lot of things with the mute button on.

lot of things with the mute button on. lot of things with the mute button on. And so I try to keep that in mind. And so I try to keep that in mind. And so I try to keep that in mind. That's important because why do we do That's important because why do we do That's important because why do we do captions on vertical videos? Because captions on vertical videos? Because captions on vertical videos? Because people are scrolling with the sound off people are scrolling with the sound off people are scrolling with the sound off and they're coming across videos that and they're coming across videos that and they're coming across videos that they didn't choose to watch. Those they didn't choose to watch. Those they didn't choose to watch. Those videos are being served to them videos are being served to them videos are being served to them automatically via the algorithm. That automatically via the algorithm. That automatically via the algorithm. That shares a lot of similarities with a shares a lot of similarities with a shares a lot of similarities with a YouTube ad video. People didn't choose YouTube ad video. People didn't choose YouTube ad video. People didn't choose to watch this video. It's being served to watch this video. It's being served to watch this video. It's being served to them as an ad. They may or may not to them as an ad. They may or may not to them as an ad. They may or may not have the audio on yet. They just clicked have the audio on yet. They just clicked have the audio on yet. They just clicked on a video they intend to watch. They're on a video they intend to watch. They're on a video they intend to watch. They're being shown something else. By having being shown something else. By having being shown something else. By having the captions there, you're giving the captions there, you're giving the captions there, you're giving yourself one more chance, like you said, yourself one more chance, like you said, yourself one more chance, like you said, to grab attention, but also to make to grab attention, but also to make to grab attention, but also to make clear the message at the very beginning. clear the message at the very beginning. clear the message at the very beginning. You know, we do this with our reels in You know, we do this with our reels in You know, we do this with our reels in the same way. There's a big title that the same way. There's a big title that the same way. There's a big title that explains kind of the promise and context explains kind of the promise and context explains kind of the promise and context of the video. And then there's the of the video. And then there's the of the video. And then there's the written hook that I've handcrafted in written hook that I've handcrafted in written hook that I've handcrafted in those first, you know, 5 seconds to also those first, you know, 5 seconds to also those first, you know, 5 seconds to also make a promise and grab attention. So make a promise and grab attention. So make a promise and grab attention. So even though this is a horizontal video even though this is a horizontal video even though this is a horizontal video and not a vertical video, I think and not a vertical video, I think and not a vertical video, I think contextually there's a lot of contextually there's a lot of contextually there's a lot of similarities. So it makes sense. similarities. So it makes sense. similarities. So it makes sense. Mhm. I will add too like we Mhm. I will add too like we Mhm. I will add too like we intentionally like I could have done intentionally like I could have done intentionally like I could have done better gear like I have nicer cinematic better gear like I have nicer cinematic better gear like I have nicer cinematic lenses as you're noting it's better to lenses as you're noting it's better to lenses as you're noting it's better to do wide angle. I have like a principle do wide angle. I have like a principle do wide angle. I have like a principle in all my social media stuff is that in all my social media stuff is that in all my social media stuff is that personal is more powerful than personal is more powerful than personal is more powerful than professional professional professional and so it feels a bit more personal. I and so it feels a bit more personal. I and so it feels a bit more personal. I don't I didn't even want like one of don't I didn't even want like one of don't I didn't even want like one of those microphones that clip onto your those microphones that clip onto your those microphones that clip onto your shirt. Like that just seems a little bit shirt. Like that just seems a little bit shirt. Like that just seems a little bit more distance. So it felt like I didn't more distance. So it felt like I didn't more distance. So it felt like I didn't have a mic.

have a mic. have a mic. We hate them. They're awful. We hate them. They're awful. We hate them. They're awful. Okay, nice. Yeah. So, you know, it felt Okay, nice. Yeah. So, you know, it felt Okay, nice. Yeah. So, you know, it felt like this gap, you know. So, that's like this gap, you know. So, that's like this gap, you know. So, that's another reason it's just a little bit another reason it's just a little bit another reason it's just a little bit more personal. Like, I've even noticed more personal. Like, I've even noticed more personal. Like, I've even noticed like on TikTok, I think they're so dumb like on TikTok, I think they're so dumb like on TikTok, I think they're so dumb when they have the ads when it's super when they have the ads when it's super when they have the ads when it's super polished. Like, I know it's an ad, so I polished. Like, I know it's an ad, so I polished. Like, I know it's an ad, so I swipe, you know, I'm like gh, you know, swipe, you know, I'm like gh, you know, swipe, you know, I'm like gh, you know, and so, uh, but also I like a little bit and so, uh, but also I like a little bit and so, uh, but also I like a little bit of quality, you know, but I try to make of quality, you know, but I try to make of quality, you know, but I try to make it where this is clearly like somebody it where this is clearly like somebody it where this is clearly like somebody may have just made this. This might not may have just made this. This might not may have just made this. This might not be an ad. This is just somebody a be an ad. This is just somebody a be an ad. This is just somebody a creator making something fun. So, I try creator making something fun. So, I try creator making something fun. So, I try to keep that in mind. to keep that in mind. to keep that in mind. I call it curated casual. I call it curated casual. I call it curated casual. Wow. Wow. Wow. It's meant to come off like, oh, I just It's meant to come off like, oh, I just It's meant to come off like, oh, I just threw this together, but it took a lot threw this together, but it took a lot threw this together, but it took a lot of effort. of effort. of effort. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Hey, well, to to those to those folks Hey, well, to to those to those folks Hey, well, to to those to those folks who are listening or watching the show who are listening or watching the show who are listening or watching the show if you haven't already seen this welcome if you haven't already seen this welcome if you haven't already seen this welcome video. Go ahead and check it out. It's video. Go ahead and check it out. It's video. Go ahead and check it out. It's it'll be linked in the description so it'll be linked in the description so it'll be linked in the description so you can watch it. Um, but Trey, I mean, you can watch it. Um, but Trey, I mean, you can watch it. Um, but Trey, I mean, you've talked at length about how you've talked at length about how you've talked at length about how effective and efficient this video has effective and efficient this video has effective and efficient this video has been for uh helping first-time visitors been for uh helping first-time visitors been for uh helping first-time visitors come to your church, find your church, come to your church, find your church, come to your church, find your church, feel comfortable when they show up to feel comfortable when they show up to feel comfortable when they show up to your church for the first time, your church for the first time, your church for the first time, especially uh being vulnerable, checking especially uh being vulnerable, checking especially uh being vulnerable, checking in kids. Like, this video does a great in kids. Like, this video does a great in kids. Like, this video does a great job of addressing all those sorts of job of addressing all those sorts of job of addressing all those sorts of things. But now you've got people in the things. But now you've got people in the things. But now you've got people in the room, you've got uh people who are room, you've got uh people who are room, you've got uh people who are attending your church because of this attending your church because of this attending your church because of this video. The next step for any pastor for video. The next step for any pastor for video. The next step for any pastor for any church is discipling the folks who any church is discipling the folks who any church is discipling the folks who choose to show up on Sundays. And choose to show up on Sundays. And choose to show up on Sundays. And something that you've been doing for as something that you've been doing for as something that you've been doing for as long as we've known you is using digital long as we've known you is using digital long as we've known you is using digital means, digital media to disciple people, means, digital media to disciple people, means, digital media to disciple people, whether it's through your personal whether it's through your personal whether it's through your personal YouTube channel, doing your vlogs, or YouTube channel, doing your vlogs, or YouTube channel, doing your vlogs, or your short your short form videos. Uh, your short your short form videos. Uh, your short your short form videos. Uh, but something that you've started doing but something that you've started doing but something that you've started doing a little bit more recently is this a little bit more recently is this a little bit more recently is this podcast. It's called the Formed by Jesus podcast. It's called the Formed by Jesus podcast. It's called the Formed by Jesus podcast. And I want to hear a little bit

podcast. And I want to hear a little bit podcast. And I want to hear a little bit more from you about your vision for this more from you about your vision for this more from you about your vision for this show. Um, on last week's episode, Brad show. Um, on last week's episode, Brad show. Um, on last week's episode, Brad and I were talking about how a lot of and I were talking about how a lot of and I were talking about how a lot of people are people are people are ambitious to start podcasts and usually ambitious to start podcasts and usually ambitious to start podcasts and usually fizz fizzle out by the 10th episode or fizz fizzle out by the 10th episode or fizz fizzle out by the 10th episode or so, but you've pushed through. You're in so, but you've pushed through. You're in so, but you've pushed through. You're in the second season if I'm if I'm not the second season if I'm if I'm not the second season if I'm if I'm not wrong. And so, just wrong. And so, just wrong. And so, just started third season. Yep. started third season. Yep. started third season. Yep. Okay. Third season. There you go. Let's Okay. Third season. There you go. Let's Okay. Third season. There you go. Let's go. So, you've pushed past that that 10 go. So, you've pushed past that that 10 go. So, you've pushed past that that 10 episode mark. You're well into your episode mark. You're well into your episode mark. You're well into your third season. And so, talk to me more third season. And so, talk to me more third season. And so, talk to me more about the vision behind discipling about the vision behind discipling about the vision behind discipling people through the digital means of people through the digital means of people through the digital means of podcasting. podcasting. podcasting. Bro, I'm so excited about this. So, I'm Bro, I'm so excited about this. So, I'm Bro, I'm so excited about this. So, I'm really grateful you brought this up. Uh really grateful you brought this up. Uh really grateful you brought this up. Uh I I have a passion to disciple people. I I I have a passion to disciple people. I I I have a passion to disciple people. I love that's where the bread and butter love that's where the bread and butter love that's where the bread and butter is at for me. And so I do plan your is at for me. And so I do plan your is at for me. And so I do plan your visit as a necessity, but like this is visit as a necessity, but like this is visit as a necessity, but like this is the stuff I love to think a lot about. the stuff I love to think a lot about. the stuff I love to think a lot about. And so we have our our vision. You know And so we have our our vision. You know And so we have our our vision. You know what we'll say every week at our church what we'll say every week at our church what we'll say every week at our church is we're formed by Jesus together for is we're formed by Jesus together for is we're formed by Jesus together for others. So in our mind, those are the others. So in our mind, those are the others. So in our mind, those are the three components to a healthy life that three components to a healthy life that three components to a healthy life that is apprenticing under Jesus. And so we is apprenticing under Jesus. And so we is apprenticing under Jesus. And so we have a lot of influences with people have a lot of influences with people have a lot of influences with people like Dallas Willard, Richard Foster, like Dallas Willard, Richard Foster, like Dallas Willard, Richard Foster, Eugene Peterson, you know, just to give Eugene Peterson, you know, just to give Eugene Peterson, you know, just to give context to that kind of stream of how we context to that kind of stream of how we context to that kind of stream of how we do things. A modern-day trans, you know, do things. A modern-day trans, you know, do things. A modern-day trans, you know, translator of that is John Mark Comr, translator of that is John Mark Comr, translator of that is John Mark Comr, John Tyson, those types of guys. And so, John Tyson, those types of guys. And so, John Tyson, those types of guys. And so, uh, we're we're trying to contextualize uh, we're we're trying to contextualize uh, we're we're trying to contextualize it for our own church. And so we realize it for our own church. And so we realize it for our own church. And so we realize um there's about 10 practices of Jesus um there's about 10 practices of Jesus um there's about 10 practices of Jesus that really need to be embedded into the that really need to be embedded into the that really need to be embedded into the life of our church for us to be healthy life of our church for us to be healthy life of our church for us to be healthy uh to be uh living the good life that uh to be uh living the good life that uh to be uh living the good life that Jesus offers uh all throughout the Jesus offers uh all throughout the Jesus offers uh all throughout the Bible. And so we kind of we sat through

Bible. And so we kind of we sat through Bible. And so we kind of we sat through this was right before launching uh into this was right before launching uh into this was right before launching uh into the new space. We're like this is a the new space. We're like this is a the new space. We're like this is a great excuse to start something new and great excuse to start something new and great excuse to start something new and to start this disciplehip journey. And to start this disciplehip journey. And to start this disciplehip journey. And so we started week one um you know day so we started week one um you know day so we started week one um you know day one at the new space with how are we one at the new space with how are we one at the new space with how are we formed by Sabbath. And so the this is formed by Sabbath. And so the this is formed by Sabbath. And so the this is the whole general idea. Okay. I'm the whole general idea. Okay. I'm the whole general idea. Okay. I'm excited about it. So it's at formed excited about it. So it's at formed excited about it. So it's at formed byjesus.com. So it's like got its own byjesus.com. So it's like got its own byjesus.com. So it's like got its own thing. Um it's connected to our website thing. Um it's connected to our website thing. Um it's connected to our website but it's also a standalone of just the but it's also a standalone of just the but it's also a standalone of just the practices. And so at formbyjesus.com we practices. And so at formbyjesus.com we practices. And so at formbyjesus.com we started with Sabbath. We do four-week started with Sabbath. We do four-week started with Sabbath. We do four-week series on it. I want to nerd out and do series on it. I want to nerd out and do series on it. I want to nerd out and do 12-week teaching, but we want to help 12-week teaching, but we want to help 12-week teaching, but we want to help make it accessible for those who come in make it accessible for those who come in make it accessible for those who come in later. Like, oh, I can listen to four later. Like, oh, I can listen to four later. Like, oh, I can listen to four messages, not 12. You know what I'm messages, not 12. You know what I'm messages, not 12. You know what I'm saying? So, if you're new to the life of saying? So, if you're new to the life of saying? So, if you're new to the life of our church, we want to make it a little our church, we want to make it a little our church, we want to make it a little more accessible to jump in. So, we do more accessible to jump in. So, we do more accessible to jump in. So, we do four weeks on a practice, and then the four weeks on a practice, and then the four weeks on a practice, and then the next uh the next eight weeks, we do next uh the next eight weeks, we do next uh the next eight weeks, we do something in the Bible like verse by something in the Bible like verse by something in the Bible like verse by verse that actually kind of still points verse that actually kind of still points verse that actually kind of still points back to that previous practice. So we back to that previous practice. So we back to that previous practice. So we did four by Sabbath for four weeks.

did four by Sabbath for four weeks. did four by Sabbath for four weeks. Stop, rest, delight, worship. And then Stop, rest, delight, worship. And then Stop, rest, delight, worship. And then we looked at the I am statements of we looked at the I am statements of we looked at the I am statements of Jesus in the book of John. And we always Jesus in the book of John. And we always Jesus in the book of John. And we always kept tying it back to the practice of kept tying it back to the practice of kept tying it back to the practice of look when we Sabbath, we remember he is look when we Sabbath, we remember he is look when we Sabbath, we remember he is the bread of life. Like when we Sabbath, the bread of life. Like when we Sabbath, the bread of life. Like when we Sabbath, we remember that he is the water, right? we remember that he is the water, right? we remember that he is the water, right? That will he is the well that we will That will he is the well that we will That will he is the well that we will never thirst, right? So we try to tie it never thirst, right? So we try to tie it never thirst, right? So we try to tie it back. So in our together guys which are back. So in our together guys which are back. So in our together guys which are up at formyjesus.com up at formyjesus.com up at formyjesus.com it's these it's our groups are it's these it's our groups are it's these it's our groups are practice-based so we're saying how does practice-based so we're saying how does practice-based so we're saying how does Sabbath go this week uh all that sort so Sabbath go this week uh all that sort so Sabbath go this week uh all that sort so it's a threemon full emphasis so we did it's a threemon full emphasis so we did it's a threemon full emphasis so we did that for 3 months then we did form by that for 3 months then we did form by that for 3 months then we did form by scripture so we gave just four weeks scripture so we gave just four weeks scripture so we gave just four weeks basic interpretation skills what is the basic interpretation skills what is the basic interpretation skills what is the Bible all about what are we called to do Bible all about what are we called to do Bible all about what are we called to do with it and then we decided to study the with it and then we decided to study the with it and then we decided to study the hardest book in the Bible which is hardest book in the Bible which is hardest book in the Bible which is Revelation so over the summer we Revelation so over the summer we Revelation so over the summer we wrestled with the book of Revelation And wrestled with the book of Revelation And wrestled with the book of Revelation And we kept reminding people of those we kept reminding people of those we kept reminding people of those principles we learned in scripture and principles we learned in scripture and principles we learned in scripture and applying it to the book of revelation. applying it to the book of revelation. applying it to the book of revelation. It was actually really lifegiving. So It was actually really lifegiving. So It was actually really lifegiving. So last Sunday 3 days ago we now started a last Sunday 3 days ago we now started a last Sunday 3 days ago we now started a form by simplicity series. And so we're form by simplicity series. And so we're form by simplicity series. And so we're having this whole idea of okay Sabbath having this whole idea of okay Sabbath having this whole idea of okay Sabbath and scripture are wonderful foundations and scripture are wonderful foundations and scripture are wonderful foundations but we're also realizing until we but we're also realizing until we but we're also realizing until we simplify our digital life, our material simplify our digital life, our material simplify our digital life, our material lives, the way that we relate to each lives, the way that we relate to each lives, the way that we relate to each other, none of this is really working.

other, none of this is really working. other, none of this is really working. And so now we're doing four weeks on And so now we're doing four weeks on And so now we're doing four weeks on removing all of those things. Like what removing all of those things. Like what removing all of those things. Like what does it look like to remove possessions does it look like to remove possessions does it look like to remove possessions in our life, remove digital distractions in our life, remove digital distractions in our life, remove digital distractions in our life, and then for the next eight in our life, and then for the next eight in our life, and then for the next eight weeks, we're going to look at uh weeks, we're going to look at uh weeks, we're going to look at uh actually the seven letters to the actually the seven letters to the actually the seven letters to the churches because I would argue a lot of churches because I would argue a lot of churches because I would argue a lot of them their issue was they kept adding on them their issue was they kept adding on them their issue was they kept adding on that the culture kept telling them to that the culture kept telling them to that the culture kept telling them to add on and it brought them away from add on and it brought them away from add on and it brought them away from what Jesus intended the church to be. So what Jesus intended the church to be. So what Jesus intended the church to be. So with that, we now also want to make sure with that, we now also want to make sure with that, we now also want to make sure the emphasis is on our people actually the emphasis is on our people actually the emphasis is on our people actually practicing. We want to be practitioners practicing. We want to be practitioners practicing. We want to be practitioners of the way of Jesus. So for the four of the way of Jesus. So for the four of the way of Jesus. So for the four weeks, me and my associate pastor Caleb weeks, me and my associate pastor Caleb weeks, me and my associate pastor Caleb kind of deep dive into the sermon that kind of deep dive into the sermon that kind of deep dive into the sermon that we had just talked about and we mention we had just talked about and we mention we had just talked about and we mention all the things we didn't have time to all the things we didn't have time to all the things we didn't have time to mention. So it's just a fun conversation mention. So it's just a fun conversation mention. So it's just a fun conversation debrief. That's not unique to us. A lot debrief. That's not unique to us. A lot debrief. That's not unique to us. A lot of churches do that. At least I'm of churches do that. At least I'm of churches do that. At least I'm noticing that more and more. And then noticing that more and more. And then noticing that more and more. And then the next eight weeks, the plan is to get the next eight weeks, the plan is to get the next eight weeks, the plan is to get as many of those people experimenting as many of those people experimenting as many of those people experimenting with the practice as possible to come with the practice as possible to come with the practice as possible to come into our studio and interview them. into our studio and interview them. into our studio and interview them. What's your experience with Simplicity? What's your experience with Simplicity? What's your experience with Simplicity? How has it been going? Which one has How has it been going? Which one has How has it been going? Which one has changed your life the most? Have you changed your life the most? Have you changed your life the most? Have you ever done this before? Why is this so ever done this before? Why is this so ever done this before? Why is this so hard? So, we want to make it really hard? So, we want to make it really hard? So, we want to make it really personalized. It's the plan is not to personalized. It's the plan is not to personalized. It's the plan is not to like go global with this podcast. It like go global with this podcast. It like go global with this podcast. It really is to serve our church where we really is to serve our church where we really is to serve our church where we are at. It's to connect people to are at. It's to connect people to are at. It's to connect people to recognize, hey, I know that person now recognize, hey, I know that person now recognize, hey, I know that person now because I know their story on podcast because I know their story on podcast because I know their story on podcast version. And so, it's really been really version. And so, it's really been really version. And so, it's really been really fruitful for us so far. Maybe not in the fruitful for us so far. Maybe not in the fruitful for us so far. Maybe not in the algorithm and any of those sorts of algorithm and any of those sorts of algorithm and any of those sorts of things, but it's been really helpful for things, but it's been really helpful for things, but it's been really helpful for disciplehip at our church.

disciplehip at our church. disciplehip at our church. Well, isn't that what matters? Like, we Well, isn't that what matters? Like, we Well, isn't that what matters? Like, we talk here a lot of ProChurch Tools about talk here a lot of ProChurch Tools about talk here a lot of ProChurch Tools about the 167 hours beyond your Sunday the 167 hours beyond your Sunday the 167 hours beyond your Sunday service. And we agree that that one hour service. And we agree that that one hour service. And we agree that that one hour in our Sunday service is important, but in our Sunday service is important, but in our Sunday service is important, but there are 167 other hours where there are 167 other hours where there are 167 other hours where sometimes our our folks in our sometimes our our folks in our sometimes our our folks in our congregation aren't even hearing from congregation aren't even hearing from congregation aren't even hearing from our our church. They feel sometimes our our church. They feel sometimes our our church. They feel sometimes disconnected with our from our church disconnected with our from our church disconnected with our from our church during those hours. So for us at during those hours. So for us at during those hours. So for us at ProChurch Tools, that has a lot to do ProChurch Tools, that has a lot to do ProChurch Tools, that has a lot to do with how we use social media, how we use with how we use social media, how we use with how we use social media, how we use email and such. But you're using email and such. But you're using email and such. But you're using podcasting in a really um unique way to podcasting in a really um unique way to podcasting in a really um unique way to continue the conversation that you start continue the conversation that you start continue the conversation that you start on Sunday to put that that preaching on Sunday to put that that preaching on Sunday to put that that preaching into practice and really form Disciples into practice and really form Disciples into practice and really form Disciples of Jesus in your church. Um, when I came of Jesus in your church. Um, when I came of Jesus in your church. Um, when I came across your podcast, Trey, I felt really across your podcast, Trey, I felt really across your podcast, Trey, I felt really inspired both as a pastor and just as a inspired both as a pastor and just as a inspired both as a pastor and just as a person um by what you're doing and and person um by what you're doing and and person um by what you're doing and and it's it's just so great to hear hear it's it's just so great to hear hear it's it's just so great to hear hear more about it and and you you've always more about it and and you you've always more about it and and you you've always been good at this about about finding a been good at this about about finding a been good at this about about finding a unique angle to use digital means unique angle to use digital means unique angle to use digital means whether it's YouTube or social or now whether it's YouTube or social or now whether it's YouTube or social or now podcasting using finding a unique angle podcasting using finding a unique angle podcasting using finding a unique angle to leverage this technology, leverage to leverage this technology, leverage to leverage this technology, leverage these medias um for the formation of these medias um for the formation of these medias um for the formation of your church. So, I I've I've always your church. So, I I've I've always your church. So, I I've I've always really admired that of you and and uh I really admired that of you and and uh I really admired that of you and and uh I I I think you've you've earned a new I I think you've you've earned a new I I think you've you've earned a new listener to your your uh Formed by Jesus listener to your your uh Formed by Jesus listener to your your uh Formed by Jesus podcast.

podcast. podcast. That's kind of you, man. I appreciate That's kind of you, man. I appreciate That's kind of you, man. I appreciate that. We uploaded our new one this that. We uploaded our new one this that. We uploaded our new one this morning. So, uh yeah, that's when we morning. So, uh yeah, that's when we morning. So, uh yeah, that's when we started season 3 with Simplicity. And started season 3 with Simplicity. And started season 3 with Simplicity. And so, it's been good, man. We really love so, it's been good, man. We really love so, it's been good, man. We really love it. It's been It's been a good ride so it. It's been It's been a good ride so it. It's been It's been a good ride so far. far. far. So, Trey, like you're vlogging on your So, Trey, like you're vlogging on your So, Trey, like you're vlogging on your personal channel, you're making YouTube personal channel, you're making YouTube personal channel, you're making YouTube content for your church channel. You're content for your church channel. You're content for your church channel. You're on social now. you've got a podcast. on social now. you've got a podcast. on social now. you've got a podcast. That's a lot of your a book. Like that's That's a lot of your a book. Like that's That's a lot of your a book. Like that's a lot of content that you are producing a lot of content that you are producing a lot of content that you are producing as a person, as a pastor, as a church. as a person, as a pastor, as a church. as a person, as a pastor, as a church. Um, Um, Um, but it's it's uh it's ironic, I guess, but it's it's uh it's ironic, I guess, but it's it's uh it's ironic, I guess, that you're moving into this third that you're moving into this third that you're moving into this third season talking about simplicity. Like season talking about simplicity. Like season talking about simplicity. Like talk to me about the dichotomy of of talk to me about the dichotomy of of talk to me about the dichotomy of of being a content creator for the purpose being a content creator for the purpose being a content creator for the purpose of sharing the gospel of Jesus while of sharing the gospel of Jesus while of sharing the gospel of Jesus while also trying to like have a personal also trying to like have a personal also trying to like have a personal ethic of digital simplicity and being ethic of digital simplicity and being ethic of digital simplicity and being unplugged and not having your phone or a unplugged and not having your phone or a unplugged and not having your phone or a camera in your hand at all times. You camera in your hand at all times. You camera in your hand at all times. You can be present and be be a model of what can be present and be be a model of what can be present and be be a model of what what how you're trying to disciple your what how you're trying to disciple your what how you're trying to disciple your church.

church. church. Yeah. I look at the rhythm that Jesus Yeah. I look at the rhythm that Jesus Yeah. I look at the rhythm that Jesus had where he would constantly retreat had where he would constantly retreat had where he would constantly retreat and then return. Um we were just looking and then return. Um we were just looking and then return. Um we were just looking with our faith with our family uh last with our faith with our family uh last with our faith with our family uh last week about um all throughout the the week about um all throughout the the week about um all throughout the the gospels Jesus was like the ministry was gospels Jesus was like the ministry was gospels Jesus was like the ministry was ramping up and then he would take his ramping up and then he would take his ramping up and then he would take his disciples and go let's go let's go away disciples and go let's go let's go away disciples and go let's go let's go away for a while right let's go retreat and for a while right let's go retreat and for a while right let's go retreat and then they would go back and it was like then they would go back and it was like then they would go back and it was like American mentality no momentum's here American mentality no momentum's here American mentality no momentum's here like we'll rest later we need to like we'll rest later we need to like we'll rest later we need to capitalize on this and so thinking that capitalize on this and so thinking that capitalize on this and so thinking that through a lot I also view digital uh the through a lot I also view digital uh the through a lot I also view digital uh the digital world there's a difference digital world there's a difference digital world there's a difference between creating for the digital world between creating for the digital world between creating for the digital world and consuming ing the digital world, and consuming ing the digital world, and consuming ing the digital world, right? And so a big warning we give to right? And so a big warning we give to right? And so a big warning we give to our church family is the quickest way to our church family is the quickest way to our church family is the quickest way to corruption is to be careless with corruption is to be careless with corruption is to be careless with consumption. So if you're just not even consumption. So if you're just not even consumption. So if you're just not even really mindful about what you're really mindful about what you're really mindful about what you're consuming and how often you're consuming consuming and how often you're consuming consuming and how often you're consuming it, it is eventually going to be it, it is eventually going to be it, it is eventually going to be consuming you. And so I view it as in consuming you. And so I view it as in consuming you. And so I view it as in the digital space, it is always my job the digital space, it is always my job the digital space, it is always my job to create content for it. But I need to to create content for it. But I need to to create content for it. But I need to be very wise and measured in how I be very wise and measured in how I be very wise and measured in how I consume that content. Now there is consume that content. Now there is consume that content. Now there is content out there that is helpful for content out there that is helpful for content out there that is helpful for me. You guys have helped me so many me. You guys have helped me so many me. You guys have helped me so many different times along the way. I love to different times along the way. I love to different times along the way. I love to learn and I love to take what the learn and I love to take what the learn and I love to take what the culture is talking about and tie it in, culture is talking about and tie it in, culture is talking about and tie it in, you know, in sermon intros or whatever.

you know, in sermon intros or whatever. you know, in sermon intros or whatever. And so there is a time and and place. So And so there is a time and and place. So And so there is a time and and place. So for me personally, the boundaries I have for me personally, the boundaries I have for me personally, the boundaries I have in my life are from 5 to 10:00 a.m. I in my life are from 5 to 10:00 a.m. I in my life are from 5 to 10:00 a.m. I call it 5:10 to win. I'm not on my call it 5:10 to win. I'm not on my call it 5:10 to win. I'm not on my phone. I am not on the digital world. phone. I am not on the digital world. phone. I am not on the digital world. I'm writing a sermon. I'm reading a I'm writing a sermon. I'm reading a I'm writing a sermon. I'm reading a book. Like I'm really contemplating uh book. Like I'm really contemplating uh book. Like I'm really contemplating uh the goodness of God and what he is the goodness of God and what he is the goodness of God and what he is teaching me in the scriptures. And then teaching me in the scriptures. And then teaching me in the scriptures. And then 5:10 for them is 5:00 p.m. to 10 p.m. 5:10 for them is 5:00 p.m. to 10 p.m. 5:10 for them is 5:00 p.m. to 10 p.m. I'm again off my phone. I put it in I'm again off my phone. I put it in I'm again off my phone. I put it in another room. There's some research that another room. There's some research that another room. There's some research that shows if it's on your pocket, it's still shows if it's on your pocket, it's still shows if it's on your pocket, it's still going to be distracting. So, I put it in going to be distracting. So, I put it in going to be distracting. So, I put it in another space and I'm present with my another space and I'm present with my another space and I'm present with my family, right? I have three little family, right? I have three little family, right? I have three little girls. I'm present. Last night, we had girls. I'm present. Last night, we had girls. I'm present. Last night, we had our our together group, right? And so, I our our together group, right? And so, I our our together group, right? And so, I wanted to be in the moment. And so, that wanted to be in the moment. And so, that wanted to be in the moment. And so, that rhythm's been helpful. So, from 10:00 rhythm's been helpful. So, from 10:00 rhythm's been helpful. So, from 10:00 a.m. to 5:00 p.m., that's still more a.m. to 5:00 p.m., that's still more a.m. to 5:00 p.m., that's still more than enough time to find some spaces to than enough time to find some spaces to than enough time to find some spaces to learn from other creators. But the how learn from other creators. But the how learn from other creators. But the how you begin your day and how you end your you begin your day and how you end your you begin your day and how you end your day, I think is so crucial. And those day, I think is so crucial. And those day, I think is so crucial. And those are the times when I'm most tempted to are the times when I'm most tempted to are the times when I'm most tempted to to distract my mind or to get off to distract my mind or to get off to distract my mind or to get off course, right? And so how I start and course, right? And so how I start and course, right? And so how I start and how I finish is crucial. That's why I've how I finish is crucial. That's why I've how I finish is crucial. That's why I've I've made that boundary for sure. No I've made that boundary for sure. No I've made that boundary for sure. No digital intake during those times. But digital intake during those times. But digital intake during those times. But there's seasons where I'm no digital at there's seasons where I'm no digital at there's seasons where I'm no digital at all. Right? When I was writing my book, all. Right? When I was writing my book, all. Right? When I was writing my book, I just like shut off from the digital I just like shut off from the digital I just like shut off from the digital world and I felt this weird pain that I world and I felt this weird pain that I world and I felt this weird pain that I wasn't creating anymore, but I knew I wasn't creating anymore, but I knew I wasn't creating anymore, but I knew I needed it just even for my own soul. So needed it just even for my own soul. So needed it just even for my own soul. So I go through different seasons and I I go through different seasons and I I go through different seasons and I give myself grace to do that.

give myself grace to do that. give myself grace to do that. One one thing that really stood out to One one thing that really stood out to One one thing that really stood out to me that you said Trey was that you at me that you said Trey was that you at me that you said Trey was that you at your at your core you are a shepherd and your at your core you are a shepherd and your at your core you are a shepherd and this digital stuff this plan of visit this digital stuff this plan of visit this digital stuff this plan of visit video that we brought you on the show video that we brought you on the show video that we brought you on the show for it doesn't really come naturally to for it doesn't really come naturally to for it doesn't really come naturally to you. That's not an expression of like you. That's not an expression of like you. That's not an expression of like you in like your lane for your purpose, you in like your lane for your purpose, you in like your lane for your purpose, but you're doing it because you but you're doing it because you but you're doing it because you understand the necessity. And and even understand the necessity. And and even understand the necessity. And and even as you describe creation versus as you describe creation versus as you describe creation versus consumption, there is this consumption, there is this consumption, there is this misunderstanding that we see all the misunderstanding that we see all the misunderstanding that we see all the time. And I fully I fully get why it time. And I fully I fully get why it time. And I fully I fully get why it happens because this is how we present happens because this is how we present happens because this is how we present ourselves online. People might see you, ourselves online. People might see you, ourselves online. People might see you, people might see me like, "Wow, they people might see me like, "Wow, they people might see me like, "Wow, they just love social media. They just love just love social media. They just love just love social media. They just love digital media." What is misunderstood is digital media." What is misunderstood is digital media." What is misunderstood is that we do this for our organizations that we do this for our organizations that we do this for our organizations because we see it as perhaps the best because we see it as perhaps the best because we see it as perhaps the best way to fulfill the mission of our way to fulfill the mission of our way to fulfill the mission of our organizations without a ton of money, organizations without a ton of money, organizations without a ton of money, right? Like I started as just, you know, right? Like I started as just, you know, right? Like I started as just, you know, nobody Brady, 21 years old in his 14th nobody Brady, 21 years old in his 14th nobody Brady, 21 years old in his 14th floor apartment in Edmonton. There was floor apartment in Edmonton. There was floor apartment in Edmonton. There was no budget.

no budget. no budget. There was no money at all. It was what There was no money at all. It was what There was no money at all. It was what can I do? I can create and I can, you can I do? I can create and I can, you can I do? I can create and I can, you know, reach people via the internet with know, reach people via the internet with know, reach people via the internet with what I create. And that's why we what I create. And that's why we what I create. And that's why we recommend churches use this, not because recommend churches use this, not because recommend churches use this, not because I love digital media or social media, I love digital media or social media, I love digital media or social media, but because I see it as perhaps the best but because I see it as perhaps the best but because I see it as perhaps the best vehicle to fulfill the mission of the vehicle to fulfill the mission of the vehicle to fulfill the mission of the church, not the mission of actually church, not the mission of actually church, not the mission of actually discipling people. That's what the discipling people. That's what the discipling people. That's what the shepherd's job is, but in reaching shepherd's job is, but in reaching shepherd's job is, but in reaching people and then in the 167 hours beyond people and then in the 167 hours beyond people and then in the 167 hours beyond the Sunday service, helping them connect the Sunday service, helping them connect the Sunday service, helping them connect to Jesus and the church and next steps to Jesus and the church and next steps to Jesus and the church and next steps that way. But I think this is an that way. But I think this is an that way. But I think this is an encouragement to everyone listening encouragement to everyone listening encouragement to everyone listening because one of the comments we get all because one of the comments we get all because one of the comments we get all the time is like, "This doesn't come the time is like, "This doesn't come the time is like, "This doesn't come naturally to me. This this isn't like naturally to me. This this isn't like naturally to me. This this isn't like what I love to do." what I love to do." what I love to do." Trey is literally saying as the expert Trey is literally saying as the expert Trey is literally saying as the expert who was brought on the show for the who was brought on the show for the who was brought on the show for the purpose of, "Hey, Trey, you're doing purpose of, "Hey, Trey, you're doing purpose of, "Hey, Trey, you're doing such a great job at this." He's saying, such a great job at this." He's saying, such a great job at this." He's saying, "Yeah, I don't even like it. "Yeah, I don't even like it. "Yeah, I don't even like it. I don't even want to do it, but I did it I don't even want to do it, but I did it I don't even want to do it, but I did it because of how important I saw it to because of how important I saw it to because of how important I saw it to be." And that should be an encouragement be." And that should be an encouragement be." And that should be an encouragement to all of us because it's okay. It to all of us because it's okay. It to all of us because it's okay. It doesn't have to be your natural skill doesn't have to be your natural skill doesn't have to be your natural skill set. It doesn't have to be you being set. It doesn't have to be you being set. It doesn't have to be you being like, you know, nothing makes me come like, you know, nothing makes me come like, you know, nothing makes me come alive more than taking a 16 millimeter alive more than taking a 16 millimeter alive more than taking a 16 millimeter lens and pointing it at myself as I lens and pointing it at myself as I lens and pointing it at myself as I stand on the highway outside of a coffee stand on the highway outside of a coffee stand on the highway outside of a coffee shop and be like, "Our church meets in shop and be like, "Our church meets in shop and be like, "Our church meets in the middle school behind this coffee."

the middle school behind this coffee." the middle school behind this coffee." Hey, you know what? That might feel Hey, you know what? That might feel Hey, you know what? That might feel really weird and really awkward, but the really weird and really awkward, but the really weird and really awkward, but the fruit that might come from it is worth fruit that might come from it is worth fruit that might come from it is worth the effort and worth you pushing through the effort and worth you pushing through the effort and worth you pushing through that discomfort. that discomfort. that discomfort. Yeah. I And to be fair, I love Yeah. I And to be fair, I love Yeah. I And to be fair, I love storytelling and I love vlogging and storytelling and I love vlogging and storytelling and I love vlogging and that's why I'm trying this new version that's why I'm trying this new version that's why I'm trying this new version in YouTube shorts. But um I don't love in YouTube shorts. But um I don't love in YouTube shorts. But um I don't love being salesy. Yeah. I don't love the being salesy. Yeah. I don't love the being salesy. Yeah. I don't love the hey, you know. Uh and so that's that's hey, you know. Uh and so that's that's hey, you know. Uh and so that's that's the big fear for me. And what really the big fear for me. And what really the big fear for me. And what really does drive me is that how are we using does drive me is that how are we using does drive me is that how are we using this to disciple people? So when we look this to disciple people? So when we look this to disciple people? So when we look at our reach, when I like try to at our reach, when I like try to at our reach, when I like try to encourage our team, what God is doing, I encourage our team, what God is doing, I encourage our team, what God is doing, I only look at our physical bodies. Like I only look at our physical bodies. Like I only look at our physical bodies. Like I look at our people that we know by name, look at our people that we know by name, look at our people that we know by name, uh that are taking their actual next uh that are taking their actual next uh that are taking their actual next steps. As you guys constantly emphasize, steps. As you guys constantly emphasize, steps. As you guys constantly emphasize, we don't, our team doesn't know how well we don't, our team doesn't know how well we don't, our team doesn't know how well our YouTube channel is doing cuz I don't our YouTube channel is doing cuz I don't our YouTube channel is doing cuz I don't really see the value in pumping that up. really see the value in pumping that up. really see the value in pumping that up. um because at the end of the day, those um because at the end of the day, those um because at the end of the day, those people haven't made that next step that people haven't made that next step that people haven't made that next step that we're looking for and doing life we're looking for and doing life we're looking for and doing life together, right? And real face tof face together, right? And real face tof face together, right? And real face tof face interaction. And so, we want to keep interaction. And so, we want to keep interaction. And so, we want to keep making that that's the value of our making that that's the value of our making that that's the value of our church, getting them in the door, loving church, getting them in the door, loving church, getting them in the door, loving them where they're at and making them, them where they're at and making them, them where they're at and making them, you know, leading them towards that you know, leading them towards that you know, leading them towards that journey of being formed by Jesus journey of being formed by Jesus journey of being formed by Jesus together for others.

together for others. together for others. There's a common thread between what There's a common thread between what There's a common thread between what Trey is describing and what Jeremy Trey is describing and what Jeremy Trey is describing and what Jeremy described from Mosaic Dubai in our described from Mosaic Dubai in our described from Mosaic Dubai in our interview with him a couple of weeks ago interview with him a couple of weeks ago interview with him a couple of weeks ago and what a great follow on Twitter Ian and what a great follow on Twitter Ian and what a great follow on Twitter Ian Harbor describes as local digital media Harbor describes as local digital media Harbor describes as local digital media and again misunder excellent. So a and again misunder excellent. So a and again misunder excellent. So a misunderstanding might be from what we misunderstanding might be from what we misunderstanding might be from what we describe like hey the whole point is to describe like hey the whole point is to describe like hey the whole point is to reach like millions online and that is reach like millions online and that is reach like millions online and that is the stuff that like stands out. It's the the stuff that like stands out. It's the the stuff that like stands out. It's the glamorous stuff, but what we really all glamorous stuff, but what we really all glamorous stuff, but what we really all we care about are real people meeting we care about are real people meeting we care about are real people meeting together as a body of believers and all together as a body of believers and all together as a body of believers and all of us committing to follow Jesus Christ. of us committing to follow Jesus Christ. of us committing to follow Jesus Christ. and digital media. One of the byproducts and digital media. One of the byproducts and digital media. One of the byproducts of it because of how easy it is to reach of it because of how easy it is to reach of it because of how easy it is to reach people is often there are going to be people is often there are going to be people is often there are going to be these like wide reaching posts and and these like wide reaching posts and and these like wide reaching posts and and those are great because the byproduct of those are great because the byproduct of those are great because the byproduct of that is maybe someone that you never that is maybe someone that you never that is maybe someone that you never know but on the other side of eternity know but on the other side of eternity know but on the other side of eternity they tell you I heard the good news in a they tell you I heard the good news in a they tell you I heard the good news in a place where I never had heard the good place where I never had heard the good place where I never had heard the good news until I saw your video. And yes, news until I saw your video. And yes, news until I saw your video. And yes, that will not uh boost the membership or that will not uh boost the membership or that will not uh boost the membership or the tithes or the activity and communal the tithes or the activity and communal the tithes or the activity and communal uh living of your church body because uh living of your church body because uh living of your church body because it's from far away, but that's an it's from far away, but that's an it's from far away, but that's an awesome byproduct. And then if you don't awesome byproduct. And then if you don't awesome byproduct. And then if you don't have a post that goes really viral, have a post that goes really viral, have a post that goes really viral, which is what happens, you know, the which is what happens, you know, the which is what happens, you know, the vast majority of the time, guess what?

vast majority of the time, guess what? vast majority of the time, guess what? You're serving your existing church You're serving your existing church You're serving your existing church well. You're creating this podcast. Hey, well. You're creating this podcast. Hey, well. You're creating this podcast. Hey, we have these phones with us at all the we have these phones with us at all the we have these phones with us at all the time. we can reach people in the 167 time. we can reach people in the 167 time. we can reach people in the 167 hours beyond Sunday and help them in hours beyond Sunday and help them in hours beyond Sunday and help them in their formation towards Jesus. their formation towards Jesus. their formation towards Jesus. Yeah, Yeah, Yeah, that's so good, man. I really believe that's so good, man. I really believe that's so good, man. I really believe the future is local. You know, I just the future is local. You know, I just the future is local. You know, I just finished Amusing Ourselves to death by finished Amusing Ourselves to death by finished Amusing Ourselves to death by Neil Postman. You guys ever heard of Neil Postman. You guys ever heard of Neil Postman. You guys ever heard of that book? that book? that book? Oh, of course. Oh, of course. Oh, of course. Um Yeah, of course. Right. Yeah. Yeah. Um Yeah, of course. Right. Yeah. Yeah. Um Yeah, of course. Right. Yeah. Yeah. Who am I talking to? Duh. Um but I love Who am I talking to? Duh. Um but I love Who am I talking to? Duh. Um but I love Sorry. The only reason I mean that is is Sorry. The only reason I mean that is is Sorry. The only reason I mean that is is is because I don't know if you saw it, is because I don't know if you saw it, is because I don't know if you saw it, but someone used that as a criticism on but someone used that as a criticism on but someone used that as a criticism on your post in the comments. Like did your post in the comments. Like did your post in the comments. Like did someone ever someone ever someone ever Yeah. They're like, "Maybe you should Yeah. They're like, "Maybe you should Yeah. They're like, "Maybe you should read Amusing Ourselves dead by Neil read Amusing Ourselves dead by Neil read Amusing Ourselves dead by Neil Postman because clearly you're doing Postman because clearly you're doing Postman because clearly you're doing it." Which is what I'm saying. Like it." Which is what I'm saying. Like it." Which is what I'm saying. Like that's the misunderstanding that's the misunderstanding that's the misunderstanding about all of this. about all of this. about all of this. That literally I think that day I That literally I think that day I That literally I think that day I uploaded my vlog about amusing ourselves uploaded my vlog about amusing ourselves uploaded my vlog about amusing ourselves to death. So that's hilarious. But the to death. So that's hilarious. But the to death. So that's hilarious. But the irony but he but he argues, you know, irony but he but he argues, you know, irony but he but he argues, you know, the invention of the telegraph was like the invention of the telegraph was like the invention of the telegraph was like so such a terrible thing for America so such a terrible thing for America so such a terrible thing for America because it began this idea where you can because it began this idea where you can because it began this idea where you can hear bad news and you can't do anything hear bad news and you can't do anything hear bad news and you can't do anything about it because it's like, "Oh, cool.

about it because it's like, "Oh, cool. about it because it's like, "Oh, cool. Like I'm here in Arizona. You know, Like I'm here in Arizona. You know, Like I'm here in Arizona. You know, there's a house burning down in there's a house burning down in there's a house burning down in Missouri. there's nothing I can do to Missouri. there's nothing I can do to Missouri. there's nothing I can do to help. It used to be where news was, no, help. It used to be where news was, no, help. It used to be where news was, no, Joe next door, his barn is on fire. Joe next door, his barn is on fire. Joe next door, his barn is on fire. Let's all get together and help this Let's all get together and help this Let's all get together and help this guy, right? And so, and there's I I guy, right? And so, and there's I I guy, right? And so, and there's I I really think like we get so stressed out really think like we get so stressed out really think like we get so stressed out about the world's problems, which sure about the world's problems, which sure about the world's problems, which sure there is a lot of issues, but I think it there is a lot of issues, but I think it there is a lot of issues, but I think it starts the local like what can we do for starts the local like what can we do for starts the local like what can we do for our city? What can we do for our people? our city? What can we do for our people? our city? What can we do for our people? That's where we can actually begin to That's where we can actually begin to That's where we can actually begin to do. And Jesus is constantly saying that do. And Jesus is constantly saying that do. And Jesus is constantly saying that all throughout the scriptures. Don't all throughout the scriptures. Don't all throughout the scriptures. Don't just be hearers of the word, but be just be hearers of the word, but be just be hearers of the word, but be doers. And so, that's our emphasis, doers. And so, that's our emphasis, doers. And so, that's our emphasis, right? Like I don't want just people to right? Like I don't want just people to right? Like I don't want just people to hear what we got going on. I want to hear what we got going on. I want to hear what we got going on. I want to empower them to help do the word. And um empower them to help do the word. And um empower them to help do the word. And um and that's a local thing in my mind. and that's a local thing in my mind. and that's a local thing in my mind. That's like life on life. I can't do a That's like life on life. I can't do a That's like life on life. I can't do a facade like I can do online. I I got to facade like I can do online. I I got to facade like I can do online. I I got to do it face to face. But as you always do it face to face. But as you always do it face to face. But as you always say, the online world is the front door. say, the online world is the front door. say, the online world is the front door. And we are more than happy to use that And we are more than happy to use that And we are more than happy to use that as much as we can to get them into the as much as we can to get them into the as much as we can to get them into the actual front door of our church. actual front door of our church. actual front door of our church. Okay. Okay. So, Trey, talk to me more Okay. Okay. So, Trey, talk to me more Okay. Okay. So, Trey, talk to me more about that because throughout this about that because throughout this about that because throughout this conversation, you've mentioned next conversation, you've mentioned next conversation, you've mentioned next steps a few times and that sounds like a steps a few times and that sounds like a steps a few times and that sounds like a central piece to your strategy as a central piece to your strategy as a central piece to your strategy as a church is getting folks to take their church is getting folks to take their church is getting folks to take their next step in their life of following next step in their life of following next step in their life of following Jesus Christ. And so, uh, talk to me Jesus Christ. And so, uh, talk to me Jesus Christ. And so, uh, talk to me about your vehicle and your strategy for about your vehicle and your strategy for about your vehicle and your strategy for helping people in your church or people helping people in your church or people helping people in your church or people visiting your church from from the visiting your church from from the visiting your church from from the online front door to take a next step online front door to take a next step online front door to take a next step with Jesus.

with Jesus. with Jesus. Yeah, that's so good. Um, I appreciate Yeah, that's so good. Um, I appreciate Yeah, that's so good. Um, I appreciate you guys. We use um you guys call it the you guys. We use um you guys call it the you guys. We use um you guys call it the nucleus launcher, correct? Right. Where nucleus launcher, correct? Right. Where nucleus launcher, correct? Right. Where it's on the bottom right of the website. it's on the bottom right of the website. it's on the bottom right of the website. So, we try to make those next steps So, we try to make those next steps So, we try to make those next steps really clear and open. And I love how really clear and open. And I love how really clear and open. And I love how you guys literally you can it can say you guys literally you can it can say you guys literally you can it can say next steps on it. So, we push people to next steps on it. So, we push people to next steps on it. So, we push people to our website to click a next step all the our website to click a next step all the our website to click a next step all the time. Um but yeah, so we have like a time. Um but yeah, so we have like a time. Um but yeah, so we have like a series we're this is something we've series we're this is something we've series we're this is something we've tightened up over the summer. Um tightened up over the summer. Um tightened up over the summer. Um realizing we need to make it as clear as realizing we need to make it as clear as realizing we need to make it as clear as possible because clarity is kindness. possible because clarity is kindness. possible because clarity is kindness. And so for newcomers, they have a And so for newcomers, they have a And so for newcomers, they have a specific set of next steps. So we have specific set of next steps. So we have specific set of next steps. So we have on the first Sunday of the month, come on the first Sunday of the month, come on the first Sunday of the month, come to pizza with the pastor right after the to pizza with the pastor right after the to pizza with the pastor right after the service. It's just 20 minutes long. It's service. It's just 20 minutes long. It's service. It's just 20 minutes long. It's just a five of our cultural values, just a five of our cultural values, just a five of our cultural values, bring in the kids, all the stuff. You bring in the kids, all the stuff. You bring in the kids, all the stuff. You kind of get to know us a little bit more kind of get to know us a little bit more kind of get to know us a little bit more and we answer any questions at the end. and we answer any questions at the end. and we answer any questions at the end. And then we invite them to their next And then we invite them to their next And then we invite them to their next step on the growth track, which is just step on the growth track, which is just step on the growth track, which is just Jesus 101. So the plan is to share the Jesus 101. So the plan is to share the Jesus 101. So the plan is to share the gospel with them in 20 minutes and our gospel with them in 20 minutes and our gospel with them in 20 minutes and our idea of apprenticeship to Jesus. Then idea of apprenticeship to Jesus. Then idea of apprenticeship to Jesus. Then it's together 101. What do groups look it's together 101. What do groups look it's together 101. What do groups look like? How do they interact? We're going like? How do they interact? We're going like? How do they interact? We're going to do like a mock trial of that with the to do like a mock trial of that with the to do like a mock trial of that with the people and get them signed up. like the people and get them signed up. like the people and get them signed up. like the next step for that one is to actually next step for that one is to actually next step for that one is to actually join a group and then others 101 is like join a group and then others 101 is like join a group and then others 101 is like here's all the places to serve where here's all the places to serve where here's all the places to serve where would you like to serve? So um those are would you like to serve? So um those are would you like to serve? So um those are like our our our next steps for those like our our our next steps for those like our our our next steps for those who are newer. And then you know the big who are newer. And then you know the big who are newer. And then you know the big next step is like hey try simplicity next step is like hey try simplicity next step is like hey try simplicity this week you know like that's the focus this week you know like that's the focus this week you know like that's the focus right now. What does it look like to right now. What does it look like to right now. What does it look like to simplify your life to put away the simplify your life to put away the simplify your life to put away the digital space and make more space for digital space and make more space for digital space and make more space for the grace of God? Right? And so we're the grace of God? Right? And so we're the grace of God? Right? And so we're not perfect at that. That's something not perfect at that. That's something not perfect at that. That's something I'm constantly thinking through. That's I'm constantly thinking through. That's I'm constantly thinking through. That's like my main obsession right now. How do like my main obsession right now. How do like my main obsession right now. How do we make it so clear, so obvious? How do we make it so clear, so obvious? How do we make it so clear, so obvious? How do we reward that behavior when they take

we reward that behavior when they take we reward that behavior when they take that next step? But those are some of that next step? But those are some of that next step? But those are some of the things that we're trying. the things that we're trying. the things that we're trying. And something standing out to me as And something standing out to me as And something standing out to me as you're talking, Trey, is clearly you you're talking, Trey, is clearly you you're talking, Trey, is clearly you have a lot of pathy sayings or have a lot of pathy sayings or have a lot of pathy sayings or oneliners. And I think sometimes that oneliners. And I think sometimes that oneliners. And I think sometimes that can be misconstrued as like, oh, pastor can be misconstrued as like, oh, pastor can be misconstrued as like, oh, pastor talk. The reason why I respect that and talk. The reason why I respect that and talk. The reason why I respect that and wanted to acknowledge it is because we wanted to acknowledge it is because we wanted to acknowledge it is because we speak so frequently about establishing speak so frequently about establishing speak so frequently about establishing the mission in your church and clearly the mission in your church and clearly the mission in your church and clearly articulating it. And and the fact of the articulating it. And and the fact of the articulating it. And and the fact of the matter is if you can introduce some matter is if you can introduce some matter is if you can introduce some alliteration, if you can introduce some alliteration, if you can introduce some alliteration, if you can introduce some rhyming, if you can introduce, you know, rhyming, if you can introduce, you know, rhyming, if you can introduce, you know, the 555 rule, or hey, people still tell the 555 rule, or hey, people still tell the 555 rule, or hey, people still tell to me, hey, we're trying to stop the to me, hey, we're trying to stop the to me, hey, we're trying to stop the scroll. Well, that was a a phrase that scroll. Well, that was a a phrase that scroll. Well, that was a a phrase that we came up with several years ago and it we came up with several years ago and it we came up with several years ago and it was sticky with people. And when a was sticky with people. And when a was sticky with people. And when a phrase is sticky, it can actually be phrase is sticky, it can actually be phrase is sticky, it can actually be actionable, right? If it's an abstract actionable, right? If it's an abstract actionable, right? If it's an abstract idea, it it's not easy to implement. But idea, it it's not easy to implement. But idea, it it's not easy to implement. But if you can remember, oh, okay, if you can remember, oh, okay, if you can remember, oh, okay, consumption to corruption. Okay, right. consumption to corruption. Okay, right. consumption to corruption. Okay, right. Oh, I have to be mindful of my consuming Oh, I have to be mindful of my consuming Oh, I have to be mindful of my consuming habits. I heard that one time and I've habits. I heard that one time and I've habits. I heard that one time and I've already remembered it because it had already remembered it because it had already remembered it because it had that nice rhyme to it. that nice rhyme to it. that nice rhyme to it. Obviously, you're not doing this Obviously, you're not doing this Obviously, you're not doing this accidentally, right, Trey?

accidentally, right, Trey? accidentally, right, Trey? Right. You know, uh you you've known me Right. You know, uh you you've known me Right. You know, uh you you've known me for a long time, Brady. There was a time for a long time, Brady. There was a time for a long time, Brady. There was a time where I did too much. Uh so, I have where I did too much. Uh so, I have where I did too much. Uh so, I have lessened some of the the pathy slogans. lessened some of the the pathy slogans. lessened some of the the pathy slogans. Uh but I have recognized the importance Uh but I have recognized the importance Uh but I have recognized the importance of them. So, I kind of created a of them. So, I kind of created a of them. So, I kind of created a document of things that I want us to document of things that I want us to document of things that I want us to constantly say all the time. Like constantly say all the time. Like constantly say all the time. Like another one for Bible reading or the another one for Bible reading or the another one for Bible reading or the spiritual disciplines in general, we spiritual disciplines in general, we spiritual disciplines in general, we constantly say at our church, look, it's constantly say at our church, look, it's constantly say at our church, look, it's not about marking off tallies for God. not about marking off tallies for God. not about marking off tallies for God. It's marking out time with God. And It's marking out time with God. And It's marking out time with God. And that's been a huge change mind shift for that's been a huge change mind shift for that's been a huge change mind shift for people, you know, like and a lot of the people, you know, like and a lot of the people, you know, like and a lot of the over tallies. over tallies. over tallies. Yes. You know, and and the disciplines, Yes. You know, and and the disciplines, Yes. You know, and and the disciplines, it's a lot about actually doing less, it's a lot about actually doing less, it's a lot about actually doing less, not doing more. And so we always tell not doing more. And so we always tell not doing more. And so we always tell people, look, it's not removal to get people, look, it's not removal to get people, look, it's not removal to get approval, but it's making space for approval, but it's making space for approval, but it's making space for God's grace. So, we're trying to find God's grace. So, we're trying to find God's grace. So, we're trying to find these little statements that it's the these little statements that it's the these little statements that it's the biggest thing that it's the it's so hard biggest thing that it's the it's so hard biggest thing that it's the it's so hard for them to understand. But if we get for them to understand. But if we get for them to understand. But if we get something where they remember it, you something where they remember it, you something where they remember it, you know, it could help them in their moment know, it could help them in their moment know, it could help them in their moment of weakness or they're trying to figure of weakness or they're trying to figure of weakness or they're trying to figure out XYZ. So, that's why we do it. But, out XYZ. So, that's why we do it. But, out XYZ. So, that's why we do it. But, man, it used to be I had like three or man, it used to be I had like three or man, it used to be I had like three or four per sermon. I now maybe have one four per sermon. I now maybe have one four per sermon. I now maybe have one per message. I've realized I you kind of per message. I've realized I you kind of per message. I've realized I you kind of dilute the rest if you're always doing dilute the rest if you're always doing dilute the rest if you're always doing something. So, uh yeah, I'm the worst something. So, uh yeah, I'm the worst something. So, uh yeah, I'm the worst example of that, but I've tried to be example of that, but I've tried to be example of that, but I've tried to be better. I've been humbled enough over better. I've been humbled enough over better. I've been humbled enough over seven years of being a lead pastor. I seven years of being a lead pastor. I seven years of being a lead pastor. I don't do that as often.

don't do that as often. don't do that as often. I'm just thinking like a practical I'm just thinking like a practical I'm just thinking like a practical example of this though, right? Like if example of this though, right? Like if example of this though, right? Like if you are part of a a of an a legalistic you are part of a a of an a legalistic you are part of a a of an a legalistic upbringing, which a lot of us have. And upbringing, which a lot of us have. And upbringing, which a lot of us have. And so you have this compulsion to feel so you have this compulsion to feel so you have this compulsion to feel like, you know, if I don't do this much, like, you know, if I don't do this much, like, you know, if I don't do this much, if I don't pray and then uh worship and if I don't pray and then uh worship and if I don't pray and then uh worship and then listen to the weekly message and then listen to the weekly message and then listen to the weekly message and then I I'm not fulfilling what God has then I I'm not fulfilling what God has then I I'm not fulfilling what God has for me. You might just have that come to for me. You might just have that come to for me. You might just have that come to your mind. Okay, time over tallies. It's your mind. Okay, time over tallies. It's your mind. Okay, time over tallies. It's not about how many little things that I not about how many little things that I not about how many little things that I can do for God and say, "Hey, look, I can do for God and say, "Hey, look, I can do for God and say, "Hey, look, I completed my five steps every day." No, completed my five steps every day." No, completed my five steps every day." No, did I spend time with God today? And did I spend time with God today? And did I spend time with God today? And that just simple three-word phrase in that just simple three-word phrase in that just simple three-word phrase in your mind, time over tallies can kind of your mind, time over tallies can kind of your mind, time over tallies can kind of catch you in that moment where you're catch you in that moment where you're catch you in that moment where you're you're falling back into legalism you're falling back into legalism you're falling back into legalism because you you came from that because you you came from that because you you came from that tradition. And so you your compulsion is tradition. And so you your compulsion is tradition. And so you your compulsion is to fall back into it because it's to fall back into it because it's to fall back into it because it's habitual and you can remember that and habitual and you can remember that and habitual and you can remember that and it's just a little bit that little it's just a little bit that little it's just a little bit that little reminder that you need. Yeah. Yeah. This reminder that you need. Yeah. Yeah. This reminder that you need. Yeah. Yeah. This this is this is me be being more like this is this is me be being more like this is this is me be being more like Jesus. I'm just spending time with him. Jesus. I'm just spending time with him. Jesus. I'm just spending time with him. I'm not trying to like check off a box I'm not trying to like check off a box I'm not trying to like check off a box to earn anything. It's just about to earn anything. It's just about to earn anything. It's just about walking step by step with him. The big walking step by step with him. The big walking step by step with him. The big question I have uh in respect to the 555 question I have uh in respect to the 555 question I have uh in respect to the 555 rule, this incredible invention that we rule, this incredible invention that we rule, this incredible invention that we came up with, five bucks a day, five came up with, five bucks a day, five came up with, five bucks a day, five mile radius from your church mile radius from your church mile radius from your church video.

video. video. That's right. Absolutely. Hey, you know That's right. Absolutely. Hey, you know That's right. Absolutely. Hey, you know what? what? what? Hey, once we press record, it's going to Hey, once we press record, it's going to Hey, once we press record, it's going to be a race to get the Is it actually working, Trey? Like Is it actually working, Trey? Like 25,000 views. What What has that 25,000 views. What What has that 25,000 views. What What has that translated to actually? you know, translated to actually? you know, translated to actually? you know, hundreds and hundreds of dollars spent hundreds and hundreds of dollars spent hundreds and hundreds of dollars spent uh like can you tell us a a story of uh like can you tell us a a story of uh like can you tell us a a story of someone that that came and is now someone that that came and is now someone that that came and is now connected. Can you tell us about connected. Can you tell us about connected. Can you tell us about conversations? Can you tell us about how conversations? Can you tell us about how conversations? Can you tell us about how it has translated to from online to to it has translated to from online to to it has translated to from online to to offline? offline? offline? Absolutely. Um I can give several Absolutely. Um I can give several Absolutely. Um I can give several illustrations. So last night we had our illustrations. So last night we had our illustrations. So last night we had our group, we just started up again because group, we just started up again because group, we just started up again because in the you know the fall is starting. in the you know the fall is starting. in the you know the fall is starting. School already started around here in School already started around here in School already started around here in Arizona because it's too hot to do Arizona because it's too hot to do Arizona because it's too hot to do anything else. But a good friend of ours anything else. But a good friend of ours anything else. But a good friend of ours now, Tim Tui, he uh was far from God for now, Tim Tui, he uh was far from God for now, Tim Tui, he uh was far from God for a long time and he saw the ad when we a long time and he saw the ad when we a long time and he saw the ad when we were in the movie theater and he's like, were in the movie theater and he's like, were in the movie theater and he's like, "Man, that's crazy. I can't believe a "Man, that's crazy. I can't believe a "Man, that's crazy. I can't believe a church would do that." And he showed up church would do that." And he showed up church would do that." And he showed up that first Sunday with his wife Bobby that first Sunday with his wife Bobby that first Sunday with his wife Bobby and they literally have never missed and they literally have never missed and they literally have never missed since. Um they're incredible people. since. Um they're incredible people. since. Um they're incredible people. They show up for setup every Saturday They show up for setup every Saturday They show up for setup every Saturday morning and they stay after for tear morning and they stay after for tear morning and they stay after for tear down. Uh they're just incred. It's down. Uh they're just incred. It's down. Uh they're just incred. It's amazing to see how much God has has amazing to see how much God has has amazing to see how much God has has really moved in their life. this last really moved in their life. this last really moved in their life. this last Sunday because it was first Sunday, we Sunday because it was first Sunday, we Sunday because it was first Sunday, we had a pizza with the pastors and we had, had a pizza with the pastors and we had, had a pizza with the pastors and we had, you know, like um I I think we had the you know, like um I I think we had the you know, like um I I think we had the tally was 18 folks coming in just kind tally was 18 folks coming in just kind tally was 18 folks coming in just kind of learning about the church and 14 of of learning about the church and 14 of of learning about the church and 14 of them uh heard about us because of the them uh heard about us because of the them uh heard about us because of the plan your visit video. Um part of that I plan your visit video. Um part of that I plan your visit video. Um part of that I get discouraged cuz I'm like y'all you get discouraged cuz I'm like y'all you get discouraged cuz I'm like y'all you need to be inviting, you know, like it need to be inviting, you know, like it need to be inviting, you know, like it needs to be life on life, you know, like needs to be life on life, you know, like needs to be life on life, you know, like let's stop being so introverted as a let's stop being so introverted as a let's stop being so introverted as a church. But the other part of it, I'm so

church. But the other part of it, I'm so church. But the other part of it, I'm so encouraged because that they found a encouraged because that they found a encouraged because that they found a way, you know, we found a way into their way, you know, we found a way into their way, you know, we found a way into their life. And so, and several of them said, life. And so, and several of them said, life. And so, and several of them said, "Yeah, we've know, we've seen that video "Yeah, we've know, we've seen that video "Yeah, we've know, we've seen that video like a, you know, 10 times, 15 times. We like a, you know, 10 times, 15 times. We like a, you know, 10 times, 15 times. We finally made the decision after seeing finally made the decision after seeing finally made the decision after seeing the ad again. You know what? Let's check the ad again. You know what? Let's check the ad again. You know what? Let's check it out. Maybe it's a sign from God." it out. Maybe it's a sign from God." it out. Maybe it's a sign from God." Like that's how people treat it. And so Like that's how people treat it. And so Like that's how people treat it. And so we also realized that that hey, you we also realized that that hey, you we also realized that that hey, you know, that five bucks a day, uh, they're know, that five bucks a day, uh, they're know, that five bucks a day, uh, they're going to have to see it multiple times, going to have to see it multiple times, going to have to see it multiple times, but the moment they start giving, you but the moment they start giving, you but the moment they start giving, you really do make up for that for five really do make up for that for five really do make up for that for five bucks a day, right? So yeah, we have bucks a day, right? So yeah, we have bucks a day, right? So yeah, we have story after story. The majority of our story after story. The majority of our story after story. The majority of our people at this point um, who are like people at this point um, who are like people at this point um, who are like newer, they're they first heard about us newer, they're they first heard about us newer, they're they first heard about us and hearkened our doors because of the and hearkened our doors because of the and hearkened our doors because of the plan your visit video without a doubt. plan your visit video without a doubt. plan your visit video without a doubt. So the majority of new visitors and now So the majority of new visitors and now So the majority of new visitors and now the majority of the new people to your the majority of the new people to your the majority of the new people to your church are you saying since inception church are you saying since inception church are you saying since inception like since the core group in 2016 17 like since the core group in 2016 17 like since the core group in 2016 17 pardon me I forget the actual year. pardon me I forget the actual year. pardon me I forget the actual year. Yeah we started in 16 you're good. Um Yeah we started in 16 you're good. Um Yeah we started in 16 you're good. Um yeah I would say like postcoid right yeah I would say like postcoid right yeah I would say like postcoid right like the majority of those who are new like the majority of those who are new like the majority of those who are new since we moved into this new building. U since we moved into this new building. U since we moved into this new building. U definitely the plan your visit video.

definitely the plan your visit video. definitely the plan your visit video. Absolutely. Absolutely. Absolutely. That's that's the demarcation. Yeah. That's that's the demarcation. Yeah. That's that's the demarcation. Yeah. Yeah. It's amazing. I think also a Yeah. It's amazing. I think also a Yeah. It's amazing. I think also a thread worth pulling out and emphasizing thread worth pulling out and emphasizing thread worth pulling out and emphasizing to everyone listening is in marketing we to everyone listening is in marketing we to everyone listening is in marketing we call it the rule of seven whatever you call it the rule of seven whatever you call it the rule of seven whatever you want to call it. It's unlikely that the want to call it. It's unlikely that the want to call it. It's unlikely that the first time someone sees your plan of first time someone sees your plan of first time someone sees your plan of visit visit video they're like you know visit visit video they're like you know visit visit video they're like you know what I am now a fully integrated member what I am now a fully integrated member what I am now a fully integrated member of this church. That's not how anything of this church. That's not how anything of this church. That's not how anything works but it's these multiple touch works but it's these multiple touch works but it's these multiple touch points that eventually lead people to points that eventually lead people to points that eventually lead people to consider something and then maybe take consider something and then maybe take consider something and then maybe take that next step. It's all about just that next step. It's all about just that next step. It's all about just progressing the relationship bit by bit. progressing the relationship bit by bit. progressing the relationship bit by bit. We do this with our content online. We do this with our content online. We do this with our content online. People are going to come across a real People are going to come across a real People are going to come across a real and they'll see me like, "Oh, okay. and they'll see me like, "Oh, okay. and they'll see me like, "Oh, okay. That's an interesting thing." They'll That's an interesting thing." They'll That's an interesting thing." They'll swipe away. Oh, no. They didn't follow swipe away. Oh, no. They didn't follow swipe away. Oh, no. They didn't follow me. That's okay. That's the first touch me. That's okay. That's the first touch me. That's okay. That's the first touch point. And then maybe they're going to point. And then maybe they're going to point. And then maybe they're going to come across something on YouTube. Oh, I come across something on YouTube. Oh, I come across something on YouTube. Oh, I think I recognize that him. Or they see think I recognize that him. Or they see think I recognize that him. Or they see a second reel. Whatever it might be. And a second reel. Whatever it might be. And a second reel. Whatever it might be. And then eventually you have people that are then eventually you have people that are then eventually you have people that are like, "Okay, wow. May maybe this is uh like, "Okay, wow. May maybe this is uh like, "Okay, wow. May maybe this is uh something that's worth looking into." something that's worth looking into." something that's worth looking into." They look into it. Oh, this church has a They look into it. Oh, this church has a They look into it. Oh, this church has a lot of good reviews online. They filled lot of good reviews online. They filled lot of good reviews online. They filled out their Google My Business listing. out their Google My Business listing. out their Google My Business listing. I'm going to check out their YouTube I'm going to check out their YouTube I'm going to check out their YouTube video. Oh, I saw this plan a visit video. Oh, I saw this plan a visit video. Oh, I saw this plan a visit video. I think I only watched like 30 video. I think I only watched like 30 video. I think I only watched like 30 seconds. Let me watch the whole thing.

seconds. Let me watch the whole thing. seconds. Let me watch the whole thing. And this is just how natural And this is just how natural And this is just how natural relationships work. Like Alex and I relationships work. Like Alex and I relationships work. Like Alex and I first time we met saw him at this first time we met saw him at this first time we met saw him at this conference and I was like a man bun. conference and I was like a man bun. conference and I was like a man bun. Okay. And I kept I kept it pushing. And Okay. And I kept I kept it pushing. And Okay. And I kept I kept it pushing. And then a friend of ours was like, hey, then a friend of ours was like, hey, then a friend of ours was like, hey, let's go to a baseball game. Do you mind let's go to a baseball game. Do you mind let's go to a baseball game. Do you mind if Alex tags along? I was like, okay. if Alex tags along? I was like, okay. if Alex tags along? I was like, okay. And then Alex was, hey, this guy's kind And then Alex was, hey, this guy's kind And then Alex was, hey, this guy's kind of cool. And then eventually, hey, we of cool. And then eventually, hey, we of cool. And then eventually, hey, we had a job opening. May maybe Alex would had a job opening. May maybe Alex would had a job opening. May maybe Alex would be someone worth it. Oh, now we're the be someone worth it. Oh, now we're the be someone worth it. Oh, now we're the best of friends. Like it didn't happen best of friends. Like it didn't happen best of friends. Like it didn't happen on that first visit. In fact, maybe he on that first visit. In fact, maybe he on that first visit. In fact, maybe he that was our version of leaving a that was our version of leaving a that was our version of leaving a negative comment on the video, right? negative comment on the video, right? negative comment on the video, right? Like, you know, oh wow, he didn't he Like, you know, oh wow, he didn't he Like, you know, oh wow, he didn't he just doesn't make a good first just doesn't make a good first just doesn't make a good first impression. He's too quiet, you know? impression. He's too quiet, you know? impression. He's too quiet, you know? He's too reserved. He's so oh pastoral. He's too reserved. He's so oh pastoral. He's too reserved. He's so oh pastoral. It's like, have some fun. Let loose a It's like, have some fun. Let loose a It's like, have some fun. Let loose a little bit. little bit. little bit. That's right. That's right. That's right. Let your hair down. Let your hair down. Let your hair down. Take it out of the hair. Does it even Take it out of the hair. Does it even Take it out of the hair. Does it even come down? Who knows? We'll never know. come down? Who knows? We'll never know. come down? Who knows? We'll never know. Uh Uh Uh we have another guy at our church, too, we have another guy at our church, too, we have another guy at our church, too, where he was turned off because of how where he was turned off because of how where he was turned off because of how much videos I made. Like my face was on much videos I made. Like my face was on much videos I made. Like my face was on it, you know, and he was like, "Bro, it, you know, and he was like, "Bro, it, you know, and he was like, "Bro, like you're just all about yourself." like you're just all about yourself." like you're just all about yourself." and but it just constant exposure. He's and but it just constant exposure. He's and but it just constant exposure. He's like, "Oh, I realize like the heartbeat like, "Oh, I realize like the heartbeat like, "Oh, I realize like the heartbeat behind what you're doing and now he's behind what you're doing and now he's behind what you're doing and now he's fully integrated into the life of what fully integrated into the life of what fully integrated into the life of what we're doing." But yeah, he was super we're doing." But yeah, he was super we're doing." But yeah, he was super turned off and I get it, you know. Um turned off and I get it, you know. Um turned off and I get it, you know. Um that's just part of the process.

that's just part of the process. that's just part of the process. I think that's a common fear that so I think that's a common fear that so I think that's a common fear that so many churches have. Like I don't want many churches have. Like I don't want many churches have. Like I don't want our social content to be all a pastor our social content to be all a pastor our social content to be all a pastor because we're so much more than that. because we're so much more than that. because we're so much more than that. And and what I always say is, hey, And and what I always say is, hey, And and what I always say is, hey, that's definitely a worthwhile thing to that's definitely a worthwhile thing to that's definitely a worthwhile thing to pursue. And you wouldn't want your pursue. And you wouldn't want your pursue. And you wouldn't want your pastor to be the only thing on uh on pastor to be the only thing on uh on pastor to be the only thing on uh on social media, but consider your social media, but consider your social media, but consider your in-person expression of church. And how in-person expression of church. And how in-person expression of church. And how can you make your online expression can you make your online expression can you make your online expression congruent? And for most churches, the congruent? And for most churches, the congruent? And for most churches, the majority of the service is lead pastor majority of the service is lead pastor majority of the service is lead pastor onstage preaching. So if that is our onstage preaching. So if that is our onstage preaching. So if that is our in-person value and how we express, in-person value and how we express, in-person value and how we express, should online not mirror that? And if it should online not mirror that? And if it should online not mirror that? And if it and if we think it shouldn't, maybe does and if we think it shouldn't, maybe does and if we think it shouldn't, maybe does that mean we need to consider redoing a that mean we need to consider redoing a that mean we need to consider redoing a bit of our in-person experience as well, bit of our in-person experience as well, bit of our in-person experience as well, right? right? right? And I love what Trey mentioned about his And I love what Trey mentioned about his And I love what Trey mentioned about his podcast bringing people in and like podcast bringing people in and like podcast bringing people in and like let's highlight the real people in the let's highlight the real people in the let's highlight the real people in the church and how what we're talking about church and how what we're talking about church and how what we're talking about and teaching about and how we're and teaching about and how we're and teaching about and how we're journeying together, how is it affecting journeying together, how is it affecting journeying together, how is it affecting their life? Again, common thread between their life? Again, common thread between their life? Again, common thread between him and Pastor Jeremy at Mosaic a couple him and Pastor Jeremy at Mosaic a couple him and Pastor Jeremy at Mosaic a couple of weeks ago when he would bring on, of weeks ago when he would bring on, of weeks ago when he would bring on, let's say, Gary, not a professional let's say, Gary, not a professional let's say, Gary, not a professional Christian to use his words. Instead of a Christian to use his words. Instead of a Christian to use his words. Instead of a 40-minute message, he's doing a 40-minute message, he's doing a 40-minute message, he's doing a 20-minute message. bring on Gary to talk 20-minute message. bring on Gary to talk 20-minute message. bring on Gary to talk about how this is affecting his life.

about how this is affecting his life. about how this is affecting his life. Trey is doing something very similar. I Trey is doing something very similar. I Trey is doing something very similar. I think that's something we'd love to see think that's something we'd love to see think that's something we'd love to see more churches explore if we truly more churches explore if we truly more churches explore if we truly believe, hey, it's it's this body of believe, hey, it's it's this body of believe, hey, it's it's this body of believers. It's not just the pastor. believers. It's not just the pastor. believers. It's not just the pastor. Okay, great. How can we highlight that Okay, great. How can we highlight that Okay, great. How can we highlight that with the time of our services and the with the time of our services and the with the time of our services and the real estate we have online? real estate we have online? real estate we have online? And we clip those conversations and make And we clip those conversations and make And we clip those conversations and make them into reals, you know? So, like them into reals, you know? So, like them into reals, you know? So, like there's more places than just that there's more places than just that there's more places than just that podcast to see the full interview. We podcast to see the full interview. We podcast to see the full interview. We want to show a minute long version of want to show a minute long version of want to show a minute long version of what they said. And so I do want our what they said. And so I do want our what they said. And so I do want our Instagram profile to be a bunch of Instagram profile to be a bunch of Instagram profile to be a bunch of different faces. Absolutely. different faces. Absolutely. different faces. Absolutely. Maybe the final question that I have for Maybe the final question that I have for Maybe the final question that I have for you, uh, Trey, a common question we you, uh, Trey, a common question we you, uh, Trey, a common question we receive. And so I'm just going to pass receive. And so I'm just going to pass receive. And so I'm just going to pass it off to you. Hopefully you can solve it off to you. Hopefully you can solve it off to you. Hopefully you can solve it for me. Uh, folks, write in. I'm a it for me. Uh, folks, write in. I'm a it for me. Uh, folks, write in. I'm a pastor. I want to spend time reading the pastor. I want to spend time reading the pastor. I want to spend time reading the word. I have to prepare my sermon. And I word. I have to prepare my sermon. And I word. I have to prepare my sermon. And I am a shepherd. So I'm doing pastoral am a shepherd. So I'm doing pastoral am a shepherd. So I'm doing pastoral care. Like how do I find the time? So to care. Like how do I find the time? So to care. Like how do I find the time? So to you, Trey, where do you find the time you, Trey, where do you find the time you, Trey, where do you find the time for all this? for all this? for all this? Well, I love this is going to take me a Well, I love this is going to take me a Well, I love this is going to take me a while to get there, but let me help you. while to get there, but let me help you. while to get there, but let me help you. So, so I love DJ Bonhaofer's cost of So, so I love DJ Bonhaofer's cost of So, so I love DJ Bonhaofer's cost of disciplehip, right? This whole idea of disciplehip, right? This whole idea of disciplehip, right? This whole idea of like it's going to cost you a lot. When like it's going to cost you a lot. When like it's going to cost you a lot. When he calls him, he calls him to come and he calls him, he calls him to come and he calls him, he calls him to come and die. But I also really love Dallas die. But I also really love Dallas die. But I also really love Dallas Willer when he says there is a greater Willer when he says there is a greater Willer when he says there is a greater cost to non-disciplehip, cost to non-disciplehip, cost to non-disciplehip, right? Like there is a huge tax to your right? Like there is a huge tax to your right? Like there is a huge tax to your soul when you don't follow the way of soul when you don't follow the way of soul when you don't follow the way of Jesus. It's actually not a good life. Uh Jesus. It's actually not a good life. Uh Jesus. It's actually not a good life. Uh even here in the present, not just for even here in the present, not just for even here in the present, not just for eternity. And so I view that like I have eternity. And so I view that like I have eternity. And so I view that like I have to think through yes there is pain that to think through yes there is pain that to think through yes there is pain that comes with doing digital creation but comes with doing digital creation but comes with doing digital creation but the pain of not doing it is even

the pain of not doing it is even the pain of not doing it is even greater. The pain of an idea of not greater. The pain of an idea of not greater. The pain of an idea of not reaching people in my community. Okay I reaching people in my community. Okay I reaching people in my community. Okay I can put forth diff more time into this can put forth diff more time into this can put forth diff more time into this because it does fulfill the mission that because it does fulfill the mission that because it does fulfill the mission that I have and reaching more people for I have and reaching more people for I have and reaching more people for Jesus. And so that's how I view it. And Jesus. And so that's how I view it. And Jesus. And so that's how I view it. And when you do that perspective shift, you when you do that perspective shift, you when you do that perspective shift, you find time for it and you realize your find time for it and you realize your find time for it and you realize your sermons don't have to be combed over 20 sermons don't have to be combed over 20 sermons don't have to be combed over 20 hours a week, right? You you figure hours a week, right? You you figure hours a week, right? You you figure things out. You move things around. And things out. You move things around. And things out. You move things around. And so that's been a helpful perspective for so that's been a helpful perspective for so that's been a helpful perspective for me. me. me. And what did you say earlier? Mindless And what did you say earlier? Mindless And what did you say earlier? Mindless consumption online is what's going to consumption online is what's going to consumption online is what's going to lead to corruption. Our first lead to corruption. Our first lead to corruption. Our first way to corruption is to be careless with way to corruption is to be careless with way to corruption is to be careless with consumption. Yes. consumption. Yes. consumption. Yes. Wow. Wow. Wow. Thank you, pastor. Our version which Thank you, pastor. Our version which Thank you, pastor. Our version which doesn't rhyme and clearly is inferior is doesn't rhyme and clearly is inferior is doesn't rhyme and clearly is inferior is hey indiscriminate use of social will be hey indiscriminate use of social will be hey indiscriminate use of social will be harmful. We're saying the exact same harmful. We're saying the exact same harmful. We're saying the exact same thing. Yours is poetic. Mine is thing. Yours is poetic. Mine is thing. Yours is poetic. Mine is objective and empirical. Who would have objective and empirical. Who would have objective and empirical. Who would have thought? Uh the point is even you thought? Uh the point is even you thought? Uh the point is even you precisely you describing your day precisely you describing your day precisely you describing your day earlier was uh something that stood out earlier was uh something that stood out earlier was uh something that stood out to me greatly. Hey, from 5:00 to 10:00, to me greatly. Hey, from 5:00 to 10:00, to me greatly. Hey, from 5:00 to 10:00, that's when I'm doing my creative time.

that's when I'm doing my creative time. that's when I'm doing my creative time. And then from 5:00 to 10:00 in the And then from 5:00 to 10:00 in the And then from 5:00 to 10:00 in the evening, that's when I'm spending time evening, that's when I'm spending time evening, that's when I'm spending time with my family. And truthfully, if you with my family. And truthfully, if you with my family. And truthfully, if you want as a church leader, as a pastor, if want as a church leader, as a pastor, if want as a church leader, as a pastor, if you do want to do something that's you do want to do something that's you do want to do something that's that's amazing, there's going to be a that's amazing, there's going to be a that's amazing, there's going to be a lot of self-discipline required to keep lot of self-discipline required to keep lot of self-discipline required to keep yourself working when you need to work, yourself working when you need to work, yourself working when you need to work, not working when you don't need to work. not working when you don't need to work. not working when you don't need to work. And if you just kind of let things slip And if you just kind of let things slip And if you just kind of let things slip and it happens a little bit bit by bit, and it happens a little bit bit by bit, and it happens a little bit bit by bit, you look back and you're not achieving you look back and you're not achieving you look back and you're not achieving what you want to achieve, you're not what you want to achieve, you're not what you want to achieve, you're not doing what you want to do. And it's doing what you want to do. And it's doing what you want to do. And it's coming at this cost that is almost not coming at this cost that is almost not coming at this cost that is almost not feeling like it was worth it. Especially feeling like it was worth it. Especially feeling like it was worth it. Especially when you consider what's actually being when you consider what's actually being when you consider what's actually being effective and and the outcomes. And I'm effective and and the outcomes. And I'm effective and and the outcomes. And I'm the same way. Like from 5 to 10, that's the same way. Like from 5 to 10, that's the same way. Like from 5 to 10, that's when I do my creative work and I I I when I do my creative work and I I I when I do my creative work and I I I guard it very uh intensely. And then guard it very uh intensely. And then guard it very uh intensely. And then from like 10 till noon, I'm like doing a from like 10 till noon, I'm like doing a from like 10 till noon, I'm like doing a lot of movement. That's when I like get lot of movement. That's when I like get lot of movement. That's when I like get my exercise. That's when I move around. my exercise. That's when I move around. my exercise. That's when I move around. And then it's the afternoons that I'm And then it's the afternoons that I'm And then it's the afternoons that I'm doing all my meetings, podcasts like doing all my meetings, podcasts like doing all my meetings, podcasts like this, we're meeting up with folks, and this, we're meeting up with folks, and this, we're meeting up with folks, and then it's the evening with with family then it's the evening with with family then it's the evening with with family time. If those segments of the day start time. If those segments of the day start time. If those segments of the day start to blend into each other, something is to blend into each other, something is to blend into each other, something is being harmed by that. Either my creative being harmed by that. Either my creative being harmed by that. Either my creative work is not being done because I didn't work is not being done because I didn't work is not being done because I didn't go to bed early enough, so I couldn't go to bed early enough, so I couldn't go to bed early enough, so I couldn't wake up in time, and now I didn't create wake up in time, and now I didn't create wake up in time, and now I didn't create what I needed to create, and now I have what I needed to create, and now I have what I needed to create, and now I have to make up for that. So, I'm not getting to make up for that. So, I'm not getting to make up for that. So, I'm not getting like my movement that I need to do, and like my movement that I need to do, and like my movement that I need to do, and now my physical body is suffering, or I now my physical body is suffering, or I now my physical body is suffering, or I still do my movement, but I don't spend still do my movement, but I don't spend still do my movement, but I don't spend the time in the evening with the family.

the time in the evening with the family. the time in the evening with the family. Like, something is getting hurt. And so Like, something is getting hurt. And so Like, something is getting hurt. And so so much of this is not necessarily like so much of this is not necessarily like so much of this is not necessarily like sacrificing something so you can do sacrificing something so you can do sacrificing something so you can do other work. It's just about how other work. It's just about how other work. It's just about how disciplined are you with your time and disciplined are you with your time and disciplined are you with your time and does your time budget match up with what does your time budget match up with what does your time budget match up with what you claim your values are. you claim your values are. you claim your values are. Yes. I just want to honor you Brady. You Yes. I just want to honor you Brady. You Yes. I just want to honor you Brady. You you are such a disciplined person and I you are such a disciplined person and I you are such a disciplined person and I know that's because of the fruit of the know that's because of the fruit of the know that's because of the fruit of the spirit that God has manifested right in spirit that God has manifested right in spirit that God has manifested right in your life as you learn the value of your life as you learn the value of your life as you learn the value of self-control. But you really are a self-control. But you really are a self-control. But you really are a person on a mission to really just be a person on a mission to really just be a person on a mission to really just be a genuine genuine genuine help to churches like me. And so I just help to churches like me. And so I just help to churches like me. And so I just want to say thank you. I know you've want to say thank you. I know you've want to say thank you. I know you've gone through a lot of heartache. I can't gone through a lot of heartache. I can't gone through a lot of heartache. I can't imagine the type of businesses you've imagine the type of businesses you've imagine the type of businesses you've created to help us, a guy like me. I created to help us, a guy like me. I created to help us, a guy like me. I know you've done a lot of leg work. You know you've done a lot of leg work. You know you've done a lot of leg work. You deal with a lot of crazy commenters. And deal with a lot of crazy commenters. And deal with a lot of crazy commenters. And yet in the middle of it all, like you yet in the middle of it all, like you yet in the middle of it all, like you have stayed really single-minded as I'm have stayed really single-minded as I'm have stayed really single-minded as I'm reading Matthew 6 this morning. Like he reading Matthew 6 this morning. Like he reading Matthew 6 this morning. Like he who has a single heart like is healthy. who has a single heart like is healthy. who has a single heart like is healthy. And I just I just want to honor you in And I just I just want to honor you in And I just I just want to honor you in that, man. like you're leading by that, man. like you're leading by that, man. like you're leading by example to so many pastors by the way example to so many pastors by the way example to so many pastors by the way you lead your life. So I respect that.

you lead your life. So I respect that. you lead your life. So I respect that. I'm grateful for you and how you do I'm grateful for you and how you do I'm grateful for you and how you do that. that. that. Well, it's good that you're not here in Well, it's good that you're not here in Well, it's good that you're not here in person because Alex sees a different person because Alex sees a different person because Alex sees a different side. side. side. And and you know if you really knew And and you know if you really knew And and you know if you really knew that's right if if you could take a that's right if if you could take a that's right if if you could take a compliment, brother. compliment, brother. compliment, brother. He even sounds like Matt Damon. Like I He even sounds like Matt Damon. Like I He even sounds like Matt Damon. Like I draw there, draw there, draw there, right? Like am I crazy? Um, Trey, as as right? Like am I crazy? Um, Trey, as as right? Like am I crazy? Um, Trey, as as we kind of sign off, we've asked you a we kind of sign off, we've asked you a we kind of sign off, we've asked you a lot of questions, but you know, you lot of questions, but you know, you lot of questions, but you know, you being in the trenches with with the being in the trenches with with the being in the trenches with with the welcome video and the podcast, like, is welcome video and the podcast, like, is welcome video and the podcast, like, is there anything else pastors might need there anything else pastors might need there anything else pastors might need to hear um in respect to, you know, to hear um in respect to, you know, to hear um in respect to, you know, modeling what you've done so well? modeling what you've done so well? modeling what you've done so well? Wow. Um, anything else they need to hear? We gave anything else they need to hear? We gave them a lot. Uh I I would say something them a lot. Uh I I would say something them a lot. Uh I I would say something that I man there's a book I'm reading that I man there's a book I'm reading that I man there's a book I'm reading right now the power of silence by Robert right now the power of silence by Robert right now the power of silence by Robert Cardinal Sarra and he talks about this Cardinal Sarra and he talks about this Cardinal Sarra and he talks about this idea that a man isn't healthy until he idea that a man isn't healthy until he idea that a man isn't healthy until he can be alone. But then there is like can be alone. But then there is like can be alone. But then there is like this line where it's like you need to be this line where it's like you need to be this line where it's like you need to be at such a place of contentment with at such a place of contentment with at such a place of contentment with Christ that fame or no one knowing your Christ that fame or no one knowing your Christ that fame or no one knowing your name you're totally fine with, right?

name you're totally fine with, right? name you're totally fine with, right? You're totally content with being known You're totally content with being known You're totally content with being known or never remembered at all. And that is or never remembered at all. And that is or never remembered at all. And that is such a temptation for the pastor. Um, I such a temptation for the pastor. Um, I such a temptation for the pastor. Um, I know we say a lot in our space like know we say a lot in our space like know we say a lot in our space like don't think about it as chasing don't think about it as chasing don't think about it as chasing greatness. Instead, think about it as greatness. Instead, think about it as greatness. Instead, think about it as choosing goodness. Like, how can I bring choosing goodness. Like, how can I bring choosing goodness. Like, how can I bring goodness to the world? I think that goodness to the world? I think that goodness to the world? I think that really does sh change your perspective. really does sh change your perspective. really does sh change your perspective. Oh my god, Oh my god, Oh my god, I just like passed out under that one. I just like passed out under that one. I just like passed out under that one. Oh my. Yeah, the air is taking here Oh my. Yeah, the air is taking here Oh my. Yeah, the air is taking here after that. Yeah, after that. Yeah, after that. Yeah, it changes your perspective on why it changes your perspective on why it changes your perspective on why you're creating. you're creating. you're creating. The Baptist over here is like taking the The Baptist over here is like taking the The Baptist over here is like taking the Pentecostals. She's taking us to church. Pentecostals. She's taking us to church. Pentecostals. She's taking us to church. Uh, yeah. So, you know, um yeah, that's Uh, yeah. So, you know, um yeah, that's Uh, yeah. So, you know, um yeah, that's a big one that helps that helps me know, a big one that helps that helps me know, a big one that helps that helps me know, oh, I'm doing this for the right oh, I'm doing this for the right oh, I'm doing this for the right reasons. I'm choosing goodness. I don't, reasons. I'm choosing goodness. I don't, reasons. I'm choosing goodness. I don't, you know, the result is up to the Lord. you know, the result is up to the Lord. you know, the result is up to the Lord. He's the one who builds his church. I'm He's the one who builds his church. I'm He's the one who builds his church. I'm just a tool right in the garden. Um but just a tool right in the garden. Um but just a tool right in the garden. Um but there's so much joy in knowing that I'm there's so much joy in knowing that I'm there's so much joy in knowing that I'm bringing goodness to the world. I'm bringing goodness to the world. I'm bringing goodness to the world. I'm helping part of that process of helping part of that process of helping part of that process of restoration that we know is God's restoration that we know is God's restoration that we know is God's ultimate plan for the world. ultimate plan for the world. ultimate plan for the world. Yeah, man. When I first started making Yeah, man. When I first started making Yeah, man. When I first started making like content in that 14th bedroom like content in that 14th bedroom like content in that 14th bedroom apartment, like I said, 14th floor apartment, like I said, 14th floor apartment, like I said, 14th floor apartment, pardon me, 14th bedroom apartment, pardon me, 14th bedroom apartment, pardon me, 14th bedroom apartment. It was a humble humble beginn apartment. It was a humble humble beginn apartment. It was a humble humble beginn humble beginnings. Yeah.

humble beginnings. Yeah. humble beginnings. Yeah. When I first started doing that, I When I first started doing that, I When I first started doing that, I remember all I wanted was for the the remember all I wanted was for the the remember all I wanted was for the the the other students in my Bible college the other students in my Bible college the other students in my Bible college when they got their first jobs to feel when they got their first jobs to feel when they got their first jobs to feel like, "Oh, I could also make a Facebook like, "Oh, I could also make a Facebook like, "Oh, I could also make a Facebook page for my church." Like, if you told page for my church." Like, if you told page for my church." Like, if you told me, "Hey, fast forward. This is where me, "Hey, fast forward. This is where me, "Hey, fast forward. This is where the company will be in 10 years." I I the company will be in 10 years." I I the company will be in 10 years." I I would have been like, uh, seems bad. I would have been like, uh, seems bad. I would have been like, uh, seems bad. I don't think I want that. It You choose don't think I want that. It You choose don't think I want that. It You choose goodness. You don't chase greatness. You goodness. You don't chase greatness. You goodness. You don't chase greatness. You know, hey, this is what I'm doing today. know, hey, this is what I'm doing today. know, hey, this is what I'm doing today. This is what I'm going to publish today. This is what I'm going to publish today. This is what I'm going to publish today. This is what I'm going to create today. This is what I'm going to create today. This is what I'm going to create today. I'm going to go to lunch with my team. I'm going to go to lunch with my team. I'm going to go to lunch with my team. I'm going to spend time with my kids. I'm going to spend time with my kids. I'm going to spend time with my kids. We're going to practice diving with my We're going to practice diving with my We're going to practice diving with my 8-year-olds. We're going to, you know, 8-year-olds. We're going to, you know, 8-year-olds. We're going to, you know, practice walking and not crashing into practice walking and not crashing into practice walking and not crashing into furniture with my 14-month-old. And furniture with my 14-month-old. And furniture with my 14-month-old. And we'll do it all again tomorrow. And we'll do it all again tomorrow. And we'll do it all again tomorrow. And whatever might come from that, whatever might come from that, whatever might come from that, praise God. Thank you so much, Trey. praise God. Thank you so much, Trey. praise God. Thank you so much, Trey. every time we talk, man, I I'm so every time we talk, man, I I'm so every time we talk, man, I I'm so enriched by our time together. So, thank enriched by our time together. So, thank enriched by our time together. So, thank you uh for being the person that you are you uh for being the person that you are you uh for being the person that you are and dedicating your time. Even you and dedicating your time. Even you and dedicating your time. Even you discussing, hey, you had a tough phone discussing, hey, you had a tough phone discussing, hey, you had a tough phone call this morning. We're thinking about call this morning. We're thinking about call this morning. We're thinking about you and you know, the pastoral work that you and you know, the pastoral work that you and you know, the pastoral work that in the trenches is so heart-wrenching so in the trenches is so heart-wrenching so in the trenches is so heart-wrenching so much of the time. Um glad that you were much of the time. Um glad that you were much of the time. Um glad that you were able to spend this time with us. Uh able to spend this time with us. Uh able to spend this time with us. Uh anyway, so thank you.

anyway, so thank you. anyway, so thank you. Appreciate that. Grace and peace to you Appreciate that. Grace and peace to you Appreciate that. Grace and peace to you guys guys guys and thank you for your time, attention, and thank you for your time, attention, and thank you for your time, attention, and trust. ProChurch Nation, we'll talk and trust. ProChurch Nation, we'll talk and trust. ProChurch Nation, we'll talk to you next week. Test. One, two, to you next week. Test. One, two, to you next week. Test. One, two, one, two, three. one, two, three. one, two, three. Hey, hey, hey. Hey, hey, hey. Hey, hey, hey. Check a one, two. It's weird. I already changed to the It's weird. I already changed to the AirPods and it wasn't working either.