Recsys Keynote: Improving Recommendation Systems & Search in the Age of LLMs - Eugene Yan, Amazon
Summary
The main theme is merging recommendation systems with language models, focusing on advancements beyond traditional item embeddings and RNNs. Key subjects discussed include transformers, attention mechanisms for long-range dependencies, semantic IDs, data augmentation, and unified models to address issues like cold start and sparsity. The practical takeaway is the need for techniques like semantic IDs, potentially involving multimodal content, to overcome limitations in current recommendation systems and better learn from vast user interaction data.