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AI Engineer September 1, 2026 21m

Beyond the Lethal Trifecta: Agentic Commerce on the Open Internet — David Levine, Kiduna Club

Read full transcript 17 segments
  1. >> Okay, well, this is the very last >> Okay, well, this is the very last session of the entire conference. I hope session of the entire conference. I hope session of the entire conference. I hope you guys have had a great time and we're you guys have had a great time and we're you guys have had a great time and we're going to try and keep the energy high going to try and keep the energy high going to try and keep the energy high for the very end. So, we're going to for the very end. So, we're going to for the very end. So, we're going to cover cover cover the lethal trifecta the lethal trifecta the lethal trifecta and most importantly how to get past it. and most importantly how to get past it. and most importantly how to get past it. So, for those of you who don't know, the So, for those of you who don't know, the So, for those of you who don't know, the lethal trifecta is what is keeping us lethal trifecta is what is keeping us lethal trifecta is what is keeping us from having true agentic commerce, a from having true agentic commerce, a from having true agentic commerce, a full economy on the open internet. full economy on the open internet. full economy on the open internet. So, the agentic economy starts right So, the agentic economy starts right So, the agentic economy starts right here, right now. here, right now. here, right now. And to really explain this, I want to go And to really explain this, I want to go And to really explain this, I want to go way back in time to November 1993 when I way back in time to November 1993 when I way back in time to November 1993 when I was at the wedding of a college was at the wedding of a college was at the wedding of a college roommate. roommate. roommate. And a friend of mine there gave me this And a friend of mine there gave me this And a friend of mine there gave me this little piece of paper and said, "You've little piece of paper and said, "You've little piece of paper and said, "You've got to join us on the MOO." got to join us on the MOO." got to join us on the MOO." And that paper said And that paper said And that paper said lambda.park.xerox.com port 8888. And this being the '90s, I walked down And this being the '90s, I walked down the block once I got home to Egghead the block once I got home to Egghead the block once I got home to Egghead Software, bought a 9600 baud modem, Software, bought a 9600 baud modem, Software, bought a 9600 baud modem, plugged it in, and plugged it in, and plugged it in, and my old life ended. Um my old life ended. Um my old life ended. Um uh that's a beautiful blonde girl in my uh that's a beautiful blonde girl in my uh that's a beautiful blonde girl in my bed and I was sitting there on the MOO bed and I was sitting there on the MOO bed and I was sitting there on the MOO uh in the uh in the uh in the coat closet. And the reason was coat closet. And the reason was coat closet. And the reason was you had a real sense of community. It you had a real sense of community. It you had a real sense of community. It was like the true virtual world where was like the true virtual world where was like the true virtual world where it was just text, but it didn't feel it was just text, but it didn't feel it was just text, but it didn't feel like text. And there was a reason for

  2. like text. And there was a reason for like text. And there was a reason for that, this concept of composability. So, that, this concept of composability. So, that, this concept of composability. So, someone would come up with a cool It was someone would come up with a cool It was someone would come up with a cool It was all just nouns and verbs. Someone would all just nouns and verbs. Someone would all just nouns and verbs. Someone would come up with a really cool program come up with a really cool program come up with a really cool program and everybody would then change their and everybody would then change their and everybody would then change their player class to that program so they player class to that program so they player class to that program so they could morph, they could create a could morph, they could create a could morph, they could create a motorcycle out of a scooter, they could motorcycle out of a scooter, they could motorcycle out of a scooter, they could do all kinds of things because it had do all kinds of things because it had do all kinds of things because it had coherence within the entire universe. And all of this was running on this guy And all of this was running on this guy Pavel Curtis' Spark 10 Pavel Curtis' Spark 10 Pavel Curtis' Spark 10 sitting somewhere in Xerox Park. It sitting somewhere in Xerox Park. It sitting somewhere in Xerox Park. It seemed like this infinite world, but it seemed like this infinite world, but it seemed like this infinite world, but it was just this little box. was just this little box. was just this little box. And this was big enough that there were And this was big enough that there were And this was big enough that there were books written about it like my friend books written about it like my friend books written about it like my friend Julian Dibell wrote My Tiny Life. Julian Dibell wrote My Tiny Life. Julian Dibell wrote My Tiny Life. The magic came from four things all The magic came from four things all The magic came from four things all composing together. The governance, how composing together. The governance, how composing together. The governance, how it was run, there was an architectural it was run, there was an architectural it was run, there was an architectural review board, wizards, etc. The review board, wizards, etc. The review board, wizards, etc. The technology was all right there. The technology was all right there. The technology was all right there. The economics, it was all funded by Xerox economics, it was all funded by Xerox economics, it was all funded by Xerox Park, and the culture was most Park, and the culture was most Park, and the culture was most important. A lot of people don't really important. A lot of people don't really important. A lot of people don't really think about or understand culture.

  3. think about or understand culture. think about or understand culture. So what happened between 1995 So what happened between 1995 So what happened between 1995 and 2025? Over the course of 30 years, and 2025? Over the course of 30 years, and 2025? Over the course of 30 years, all of these communities, all the things all of these communities, all the things all of these communities, all the things that in the early days of the internet that in the early days of the internet that in the early days of the internet people really loved just got crushed by people really loved just got crushed by people really loved just got crushed by platforms. They got crushed by platforms. They got crushed by platforms. They got crushed by algorithms. algorithms. algorithms. Because platforms and algorithms are by Because platforms and algorithms are by Because platforms and algorithms are by their very nature extractive. They look their very nature extractive. They look their very nature extractive. They look for whatever value they can remove from for whatever value they can remove from for whatever value they can remove from whatever that community is. So if you whatever that community is. So if you whatever that community is. So if you have a group on Facebook or LinkedIn or have a group on Facebook or LinkedIn or have a group on Facebook or LinkedIn or wherever, what they're doing is saying, wherever, what they're doing is saying, wherever, what they're doing is saying, "Okay, "Okay, "Okay, this advertising message is more this advertising message is more this advertising message is more important or I can keep this person more important or I can keep this person more important or I can keep this person more engaged if I put in this dancing person engaged if I put in this dancing person engaged if I put in this dancing person and it just leads to the infinite scroll and it just leads to the infinite scroll and it just leads to the infinite scroll and not real connection. So there is no and not real connection. So there is no and not real connection. So there is no real economy of the internet anymore. real economy of the internet anymore. real economy of the internet anymore. It's just a bunch of siloed platforms. It's just a bunch of siloed platforms. It's just a bunch of siloed platforms. Now, people suddenly thought, "Okay, I Now, people suddenly thought, "Okay, I Now, people suddenly thought, "Okay, I really have something." In January 2026, really have something." In January 2026, really have something." In January 2026, Open Cloud, which had been available for Open Cloud, which had been available for Open Cloud, which had been available for quite a few months, suddenly blew up.

  4. quite a few months, suddenly blew up. quite a few months, suddenly blew up. And And And something weird happened because the something weird happened because the something weird happened because the internet wasn't really designed for all internet wasn't really designed for all internet wasn't really designed for all these agents running around. It was these agents running around. It was these agents running around. It was still designed for these closed still designed for these closed still designed for these closed platforms. platforms. platforms. So, other agents and miners took So, other agents and miners took So, other agents and miners took advantage of that. advantage of that. advantage of that. They did what we call prompt injections. They did what we call prompt injections. They did what we call prompt injections. An agent is incredibly naive. It takes An agent is incredibly naive. It takes An agent is incredibly naive. It takes It doesn't do much except take It doesn't do much except take It doesn't do much except take information in as a prompt. Now, information in as a prompt. Now, information in as a prompt. Now, normally that information is several normally that information is several normally that information is several pieces. There's a system prompt, there's pieces. There's a system prompt, there's pieces. There's a system prompt, there's context, there's words, but it's very context, there's words, but it's very context, there's words, but it's very easy to hijack by putting easy to hijack by putting easy to hijack by putting convincing this convincing this convincing this naive agent that your its principal and naive agent that your its principal and naive agent that your its principal and convincing it to take that private data convincing it to take that private data convincing it to take that private data and send it someplace else. and send it someplace else. and send it someplace else. So, this is what we call, well, Simon So, this is what we call, well, Simon So, this is what we call, well, Simon William Willison came up with this term, William Willison came up with this term, William Willison came up with this term, the lethal trifecta. So, you have your the lethal trifecta. So, you have your the lethal trifecta. So, you have your computer computer computer with with with your private data, your bank account your private data, your bank account your private data, your bank account information, your logins, um information, your logins, um information, your logins, um all kinds of spreadsheets, documents, all kinds of spreadsheets, documents, all kinds of spreadsheets, documents, memos, your notepad, and memos, your notepad, and memos, your notepad, and your agents have access to that. And your agents have access to that. And your agents have access to that. And then there's all this content out there then there's all this content out there then there's all this content out there on the internet, on the internet, on the internet, which is basically untrusted. I mean, which is basically untrusted. I mean, which is basically untrusted. I mean, you you you see all these websites it's you you you see all these websites it's you you you see all these websites it's searching, but it's very hard for an searching, but it's very hard for an searching, but it's very hard for an agent to know that that's a real job

  5. agent to know that that's a real job agent to know that that's a real job board versus someone has put something board versus someone has put something board versus someone has put something up to fool it. They really don't know. up to fool it. They really don't know. up to fool it. They really don't know. And then they can take actions. So, they And then they can take actions. So, they And then they can take actions. So, they fill out a form, an email comes in, that fill out a form, an email comes in, that fill out a form, an email comes in, that email they read and all of a sudden it email they read and all of a sudden it email they read and all of a sudden it tells them to expose some secret. So, tells them to expose some secret. So, tells them to expose some secret. So, there's really no way to solve this. there's really no way to solve this. there's really no way to solve this. Except, so what did enterprises do? They Except, so what did enterprises do? They Except, so what did enterprises do? They basically said, "Okay, we're keeping basically said, "Okay, we're keeping basically said, "Okay, we're keeping our agents within the enterprise. So, our agents within the enterprise. So, our agents within the enterprise. So, you have your your agents in Slack and you have your your agents in Slack and you have your your agents in Slack and your agents in Salesforce and your your agents in Salesforce and your your agents in Salesforce and your agents in Notion and your agents in all agents in Notion and your agents in all agents in Notion and your agents in all these different things. Then you have to these different things. Then you have to these different things. Then you have to do all this work with APIs and MCP do all this work with APIs and MCP do all this work with APIs and MCP servers to try and integrate all of servers to try and integrate all of servers to try and integrate all of these pieces, these pieces, these pieces, but you lose a ton of context. You don't but you lose a ton of context. You don't but you lose a ton of context. You don't there's no there's no there's no you basically have your sales agents and you basically have your sales agents and you basically have your sales agents and you have your finance agents and you you have your finance agents and you you have your finance agents and you have your research agents, but it just have your research agents, but it just have your research agents, but it just takes a huge amount of work to figure takes a huge amount of work to figure takes a huge amount of work to figure out how do we get this all together.

  6. This was a problem literally until This was a problem literally until today. today. today. And this is And this is And this is the miracles of synchronicity, but the miracles of synchronicity, but the miracles of synchronicity, but there's a new law there's a new law there's a new law in the state of West Virginia, but in the state of West Virginia, but in the state of West Virginia, but applicable globally, applicable globally, applicable globally, that went into effect yesterday. that went into effect yesterday. that went into effect yesterday. And about 2 hours before And about 2 hours before And about 2 hours before uh uh uh I'm here, I got I FedExed the documents I'm here, I got I FedExed the documents I'm here, I got I FedExed the documents and I got this reply from the Secretary and I got this reply from the Secretary and I got this reply from the Secretary of State saying, "We have registered of State saying, "We have registered of State saying, "We have registered your DUNA your DUNA your DUNA with the Secretary of State's office and with the Secretary of State's office and with the Secretary of State's office and you have this organization number you have this organization number you have this organization number 628407. So, now we have legal standing for an So, now we have legal standing for an organization composed of intelligent organization composed of intelligent organization composed of intelligent agents. And again, there aren't very agents. And again, there aren't very agents. And again, there aren't very many people here. The end of the thing many people here. The end of the thing many people here. The end of the thing I'm going to take a picture because this I'm going to take a picture because this I'm going to take a picture because this is historic and it's um it's going to be is historic and it's um it's going to be is historic and it's um it's going to be cool that we said 2 4 6 8 10 12 14 16 18 cool that we said 2 4 6 8 10 12 14 16 18 cool that we said 2 4 6 8 10 12 14 16 18 20 21 people 20 21 people 20 21 people um got to experience this moment. So, um got to experience this moment. So, um got to experience this moment. So, what is a Duna?

  7. what is a Duna? what is a Duna? It's a true internet native agentic It's a true internet native agentic It's a true internet native agentic organization. It stands for organization. It stands for organization. It stands for decentralized decentralized decentralized unincorporated unincorporated unincorporated nonprofit association. nonprofit association. nonprofit association. And these organizations can build the And these organizations can build the And these organizations can build the agentic economy. agentic economy. agentic economy. They're composable They're composable They're composable which means well, we know what that which means well, we know what that which means well, we know what that means. You can build agents on top of means. You can build agents on top of means. You can build agents on top of other agents. Permissionless. other agents. Permissionless. other agents. Permissionless. It's not like Facebook or your bank It's not like Facebook or your bank It's not like Facebook or your bank where someone can tell you if you're where someone can tell you if you're where someone can tell you if you're banned or not banned. You can have an banned or not banned. You can have an banned or not banned. You can have an account or not banned. Anybody can account or not banned. Anybody can account or not banned. Anybody can connect. connect. connect. They're accountable. They're registered They're accountable. They're registered They're accountable. They're registered somewhere. They're safe and they're somewhere. They're safe and they're somewhere. They're safe and they're secure. So, the things that they're not, secure. So, the things that they're not, secure. So, the things that they're not, you don't need a board of directors, you you don't need a board of directors, you you don't need a board of directors, you don't need any executives. don't need any executives. don't need any executives. There's no corporate shell. There's no corporate shell. There's no corporate shell. One thing that's important you can be One thing that's important you can be One thing that's important you can be very profitable, but you can't very profitable, but you can't very profitable, but you can't distribute profits to members. If you distribute profits to members. If you distribute profits to members. If you did that, then the membership units did that, then the membership units did that, then the membership units would be securities. It would be like would be securities. It would be like would be securities. It would be like selling membership units in an LLC or selling membership units in an LLC or selling membership units in an LLC or selling membership units in a C corp or selling membership units in a C corp or selling membership units in a C corp or selling stock in a C corp. So, there are selling stock in a C corp. So, there are selling stock in a C corp. So, there are plenty of still ways to distribute there plenty of still ways to distribute there plenty of still ways to distribute there that value. You can't do it based on that value. You can't do it based on that value. You can't do it based on ownership. So, what is it? That's what ownership. So, what is it? That's what ownership. So, what is it? That's what it's not. It's member governed.

  8. it's not. It's member governed. it's not. It's member governed. You have full legal standing. You can You have full legal standing. You can You have full legal standing. You can own assets and property. So, your agents own assets and property. So, your agents own assets and property. So, your agents can go out and literally can go out and literally can go out and literally buy an apartment building and market it. buy an apartment building and market it. buy an apartment building and market it. You know, you can design agents in ways You know, you can design agents in ways You know, you can design agents in ways you were never able to do before. Can you were never able to do before. Can you were never able to do before. Can enter into agreements. You can raise enter into agreements. You can raise enter into agreements. You can raise capital. capital. capital. You can earn profits. You can open bank You can earn profits. You can open bank You can earn profits. You can open bank accounts, hire people, fire them. And accounts, hire people, fire them. And accounts, hire people, fire them. And very importantly, this is all blockchain very importantly, this is all blockchain very importantly, this is all blockchain verified. verified. verified. Now, this was designed by Andreessen Now, this was designed by Andreessen Now, this was designed by Andreessen Horowitz for the blockchain. Horowitz for the blockchain. Horowitz for the blockchain. And what was really interesting for And what was really interesting for And what was really interesting for DAOs, for crypto projects, but what I DAOs, for crypto projects, but what I DAOs, for crypto projects, but what I found was that this is even better for found was that this is even better for found was that this is even better for autonomous agents than it is for autonomous agents than it is for autonomous agents than it is for blockchains. A lot of people say blockchains. A lot of people say blockchains. A lot of people say blockchains are a solution looking for a blockchains are a solution looking for a blockchains are a solution looking for a problem. Well, they've finally found the problem. Well, they've finally found the problem. Well, they've finally found the problem, which is verifying agentic problem, which is verifying agentic problem, which is verifying agentic identity. Because you can't trick the identity. Because you can't trick the identity. Because you can't trick the blockchain. They you know, blockchain. They you know, blockchain. They you know, when an agent is associated with a when an agent is associated with a when an agent is associated with a particular account on the blockchain, particular account on the blockchain, particular account on the blockchain, you can resolve that account to a whole you can resolve that account to a whole you can resolve that account to a whole process that went from here to here, the process that went from here to here, the process that went from here to here, the money went from here to here. If someone money went from here to here. If someone money went from here to here. If someone sues an agent in court, you can trace it sues an agent in court, you can trace it sues an agent in court, you can trace it back to who is responsible for that back to who is responsible for that back to who is responsible for that agent. So, it just opens up a whole agent. So, it just opens up a whole agent. So, it just opens up a whole world of possibility in terms of the world of possibility in terms of the world of possibility in terms of the agentic economy.

  9. agentic economy. agentic economy. So, here it is in a really simple way. So, here it is in a really simple way. So, here it is in a really simple way. We call agents within the agentic We call agents within the agentic We call agents within the agentic economy allies. So, you have an ally. economy allies. So, you have an ally. economy allies. So, you have an ally. And you also have an agentic And you also have an agentic And you also have an agentic organization, which we call a kiduna. organization, which we call a kiduna. organization, which we call a kiduna. So, it's based on a So, it's based on a So, it's based on a duna, and then we added the kinship duna, and then we added the kinship duna, and then we added the kinship because these are all related. So, it's because these are all related. So, it's because these are all related. So, it's a kiduna. a kiduna. a kiduna. Now, your you create your ally Now, your you create your ally Now, your you create your ally very simply. You inform it, which means very simply. You inform it, which means very simply. You inform it, which means you put a bunch of material into the you put a bunch of material into the you put a bunch of material into the vector database. You infuse it with vector database. You infuse it with vector database. You infuse it with wisdom. So, it it knows all about what wisdom. So, it it knows all about what wisdom. So, it it knows all about what you want it to know about. Now, it still you want it to know about. Now, it still you want it to know about. Now, it still has has has you know, whatever LLM you want behind you know, whatever LLM you want behind you know, whatever LLM you want behind it, but what's really important about it, but what's really important about it, but what's really important about this is the the information that you this is the the information that you this is the the information that you give it if you're a scientist or a give it if you're a scientist or a give it if you're a scientist or a programmer or a psychotherapist or a programmer or a psychotherapist or a programmer or a psychotherapist or a lawyer, lawyer, lawyer, you can give it all all information that you can give it all all information that you can give it all all information that you have. Then you instruct it. That's you have. Then you instruct it. That's you have. Then you instruct it. That's basically setting up the system prompt, basically setting up the system prompt, basically setting up the system prompt, giving it its character, its stance, giving it its character, its stance, giving it its character, its stance, knowing who he is, who it is, she is, knowing who he is, who it is, she is, knowing who he is, who it is, she is, how they how they how they interact with the world. Then you interact with the world. Then you interact with the world. Then you empower it. You connect up all your empower it. You connect up all your empower it. You connect up all your accounts, your enterprise accounts, your accounts, your enterprise accounts, your accounts, your enterprise accounts, your uh Slack, your Telegram, your Twitter.

  10. uh Slack, your Telegram, your Twitter. uh Slack, your Telegram, your Twitter. Um then you set up in enact is giving it Um then you set up in enact is giving it Um then you set up in enact is giving it specific abilities and automation. So, specific abilities and automation. So, specific abilities and automation. So, you can do very deep agents, long-term you can do very deep agents, long-term you can do very deep agents, long-term goals that it works for extended periods goals that it works for extended periods goals that it works for extended periods of time. And finally, alignment. Really of time. And finally, alignment. Really of time. And finally, alignment. Really giving it a purpose giving it a purpose giving it a purpose so that so that so that your ally in different contexts works your ally in different contexts works your ally in different contexts works for you in the way that you want it to. for you in the way that you want it to. for you in the way that you want it to. Then your organizations get really cool Then your organizations get really cool Then your organizations get really cool cuz you're building software, but you're cuz you're building software, but you're cuz you're building software, but you're building your company, your organization building your company, your organization building your company, your organization literally as software. It's not literally as software. It's not literally as software. It's not Okay, I have software and then I have Okay, I have software and then I have Okay, I have software and then I have all these people and all the people have all these people and all the people have all these people and all the people have to sign paperwork. This is really to sign paperwork. This is really to sign paperwork. This is really designing the entire organization as designing the entire organization as designing the entire organization as software. So, it can discover new software. So, it can discover new software. So, it can discover new customers, share value. When you have customers, share value. When you have customers, share value. When you have profits, when you have revenue, you can profits, when you have revenue, you can profits, when you have revenue, you can reinvest it. It just all works in a reinvest it. It just all works in a reinvest it. It just all works in a completely new way. completely new way. completely new way. So, then the agentic economy is just So, then the agentic economy is just So, then the agentic economy is just connecting all these allies and connecting all these allies and connecting all these allies and organizations in all these new organizations in all these new organizations in all these new completely flexible ways. And completely flexible ways. And completely flexible ways. And this this this this whole capability did not exist this whole capability did not exist this whole capability did not exist until yesterday. And today we have the until yesterday. And today we have the until yesterday. And today we have the first actual uh first actual uh first actual uh agentic uh organizations.

  11. agentic uh organizations. agentic uh organizations. So, resolving the lethal trifecta. What So, resolving the lethal trifecta. What So, resolving the lethal trifecta. What happens? The happens? The happens? The The lethal trifecta was private data The lethal trifecta was private data The lethal trifecta was private data going meeting untrusted content and then going meeting untrusted content and then going meeting untrusted content and then taking actions on that content, which taking actions on that content, which taking actions on that content, which can then reveal your private data and can then reveal your private data and can then reveal your private data and cause all kinds of chaos. cause all kinds of chaos. cause all kinds of chaos. So, here So, here So, here these these these agents at a deep level establish agents at a deep level establish agents at a deep level establish identity, authority, and boundaries identity, authority, and boundaries identity, authority, and boundaries within an organization, between within an organization, between within an organization, between organizations. How do we do that? With organizations. How do we do that? With organizations. How do we do that? With cryptographic tokens. So, we just use cryptographic tokens. So, we just use cryptographic tokens. So, we just use JWT, extremely simple, the whole web JWT, extremely simple, the whole web JWT, extremely simple, the whole web runs on JWT tokens. And they just do runs on JWT tokens. And they just do runs on JWT tokens. And they just do that very quickly so that they know that very quickly so that they know that very quickly so that they know who where it all goes up. So, ultimately who where it all goes up. So, ultimately who where it all goes up. So, ultimately at the top level, what organization is at the top level, what organization is at the top level, what organization is registered? And this becomes a lot like registered? And this becomes a lot like registered? And this becomes a lot like the domain name system. So, all of a the domain name system. So, all of a the domain name system. So, all of a sudden, the Secretary of State of West sudden, the Secretary of State of West sudden, the Secretary of State of West Virginia is like, I can Virginia is like, I can Virginia is like, I can and saying, okay, you can resolve it to and saying, okay, you can resolve it to and saying, okay, you can resolve it to uh Kaiser Permanente or Disney or Pepsi.

  12. uh Kaiser Permanente or Disney or Pepsi. uh Kaiser Permanente or Disney or Pepsi. You know, not some fentanyl dealer from You know, not some fentanyl dealer from You know, not some fentanyl dealer from North Korea. However, you know, they North Korea. However, you know, they North Korea. However, you know, they can't fool each other because they're can't fool each other because they're can't fool each other because they're resolving these tokens that are resolving these tokens that are resolving these tokens that are ultimately registered with an authority. ultimately registered with an authority. ultimately registered with an authority. And you can you can look up by name and And you can you can look up by name and And you can you can look up by name and say, okay, organization ID. Well, if I say, okay, organization ID. Well, if I say, okay, organization ID. Well, if I go to that organization, it's got it'll go to that organization, it's got it'll go to that organization, it's got it'll have an audit trail on the blockchain have an audit trail on the blockchain have an audit trail on the blockchain all the way down to this action that was all the way down to this action that was all the way down to this action that was taken here. So, governance in the agentic economy is So, governance in the agentic economy is extremely important. extremely important. extremely important. Because every organization really is Because every organization really is Because every organization really is always focused on two different things, always focused on two different things, always focused on two different things, and both of those things are extremely and both of those things are extremely and both of those things are extremely important. One of that of those things important. One of that of those things important. One of that of those things is sustainability, growth, is sustainability, growth, is sustainability, growth, its own viability as an organization, its own viability as an organization, its own viability as an organization, but it the other is what's its mission? but it the other is what's its mission? but it the other is what's its mission? And these organizations might have And these organizations might have And these organizations might have hundreds, thousands of people, hundreds, thousands of people, hundreds, thousands of people, eventually millions of people. And so, eventually millions of people. And so, eventually millions of people. And so, we use a technology called decision we use a technology called decision we use a technology called decision markets, which is very much like markets, which is very much like markets, which is very much like prediction markets, like polymarket.

  13. prediction markets, like polymarket. prediction markets, like polymarket. Yet, instead so they trade pass and fail Yet, instead so they trade pass and fail Yet, instead so they trade pass and fail tokens on policies. Any member can tokens on policies. Any member can tokens on policies. Any member can propose a policy. propose a policy. propose a policy. What's really interesting is, instead of What's really interesting is, instead of What's really interesting is, instead of saying, um saying, um saying, um "Well, I'm persuaded. I'm going to vote "Well, I'm persuaded. I'm going to vote "Well, I'm persuaded. I'm going to vote for this." It's not votes. They actually for this." It's not votes. They actually for this." It's not votes. They actually trade pass and fail tokens. So, LLMs are trade pass and fail tokens. So, LLMs are trade pass and fail tokens. So, LLMs are always goal-oriented. They want rewards. always goal-oriented. They want rewards. always goal-oriented. They want rewards. They want to win. And you actually get They want to win. And you actually get They want to win. And you actually get better decisions if they're not just better decisions if they're not just better decisions if they're not just convincing each other, but ultimately convincing each other, but ultimately convincing each other, but ultimately they're they're they're they're they're they're you get more value. Your tokens are you get more value. Your tokens are you get more value. Your tokens are worth more if you side with the winning worth more if you side with the winning worth more if you side with the winning group. So, they sort of see them going group. So, they sort of see them going group. So, they sort of see them going back and forth and what the value of the back and forth and what the value of the back and forth and what the value of the tokens are. tokens are. tokens are. So, it's and apparently, all this So, it's and apparently, all this So, it's and apparently, all this science says you reach much better science says you reach much better science says you reach much better decisions this way. By infusing the decisions this way. By infusing the decisions this way. By infusing the agents with your purpose, with your agents with your purpose, with your agents with your purpose, with your values, with your experiences, with your values, with your experiences, with your values, with your experiences, with your aspirations, and then let them argue aspirations, and then let them argue aspirations, and then let them argue instead of, you know, someone convincing instead of, you know, someone convincing instead of, you know, someone convincing you of something.

  14. you of something. you of something. So, we're right now So, we're right now So, we're right now in this wonderful in this wonderful in this wonderful back small communities who are getting back small communities who are getting back small communities who are getting together for purposes, and we can now together for purposes, and we can now together for purposes, and we can now build this agentic economy together. build this agentic economy together. build this agentic economy together. Nobody can say how to do it. It's really Nobody can say how to do it. It's really Nobody can say how to do it. It's really up to us. Build your agents, build your up to us. Build your agents, build your up to us. Build your agents, build your organizations. organizations. organizations. So, now, just like my friend Matthew So, now, just like my friend Matthew So, now, just like my friend Matthew Pahr gave me this little scrap of paper Pahr gave me this little scrap of paper Pahr gave me this little scrap of paper uh way back in November 1993 at my uh way back in November 1993 at my uh way back in November 1993 at my roommate Van's wedding, I'm saying, roommate Van's wedding, I'm saying, roommate Van's wedding, I'm saying, "Here's your invitation to join us." And "Here's your invitation to join us." And "Here's your invitation to join us." And um um um you know, let's let's blow this whole you know, let's let's blow this whole you know, let's let's blow this whole thing up. Let's uh really make it work. thing up. Let's uh really make it work. thing up. Let's uh really make it work. So, it's [email protected]. So, it's [email protected]. So, it's [email protected]. You can reach me. You can reach me. You can reach me. LinkedIn, um it's {slash} motodave. LinkedIn, um it's {slash} motodave. LinkedIn, um it's {slash} motodave. Um I probably haven't updated my Um I probably haven't updated my Um I probably haven't updated my LinkedIn in 5 or 6 years. But, um LinkedIn in 5 or 6 years. But, um LinkedIn in 5 or 6 years. But, um if you go to kaduna.club, you can sign if you go to kaduna.club, you can sign if you go to kaduna.club, you can sign up for early access. And in just a few up for early access. And in just a few up for early access. And in just a few weeks, you'll be the very very first weeks, you'll be the very very first weeks, you'll be the very very first people people people who will be building this first um who will be building this first um who will be building this first um uh this first Kaduna, as it's called, is uh this first Kaduna, as it's called, is uh this first Kaduna, as it's called, is for builders. It's very specifically for for builders. It's very specifically for for builders. It's very specifically for builders. We have templates, all kinds builders. We have templates, all kinds builders. We have templates, all kinds of different agentic templates um to of different agentic templates um to of different agentic templates um to say, you know, I'm going to build my say, you know, I'm going to build my say, you know, I'm going to build my sales agents, I'm going to build my sales agents, I'm going to build my sales agents, I'm going to build my uh social media agents, I'm going to uh social media agents, I'm going to uh social media agents, I'm going to build my lawyer agents. And we really build my lawyer agents. And we really build my lawyer agents. And we really want a whole bunch of different people

  15. want a whole bunch of different people want a whole bunch of different people in there contributing to this cuz then in there contributing to this cuz then in there contributing to this cuz then you can spin out your own organization you can spin out your own organization you can spin out your own organization for all kinds of purposes. for all kinds of purposes. for all kinds of purposes. Um I purposefully went through this Um I purposefully went through this Um I purposefully went through this fairly quickly so that I could take a fairly quickly so that I could take a fairly quickly so that I could take a couple questions if anyone couple questions if anyone couple questions if anyone if anyone has them. if anyone has them. if anyone has them. Yes. Can you just stand up and yell a little Can you just stand up and yell a little loud? Yes. So, the idea is the reason we I set Yes. So, the idea is the reason we I set up this first very broad um up this first very broad um up this first very broad um uh organization is because anybody can uh organization is because anybody can uh organization is because anybody can just register it. You can just say, my just register it. You can just say, my just register it. You can just say, my agent is part of an organization, and agent is part of an organization, and agent is part of an organization, and it'll trace to it. So, you don't have to it'll trace to it. So, you don't have to it'll trace to it. So, you don't have to set up your own organization. The first set up your own organization. The first set up your own organization. The first one is just a big umbrella organization.

  16. one is just a big umbrella organization. one is just a big umbrella organization. So, that kind of So, it's the idea of So, that kind of So, it's the idea of So, that kind of So, it's the idea of now in the open internet, anybody can now in the open internet, anybody can now in the open internet, anybody can just get a code. So, these are just JWT just get a code. So, these are just JWT just get a code. So, these are just JWT tokens. I can put it on my website. I tokens. I can put it on my website. I tokens. I can put it on my website. I can put it here. I can say if you want can put it here. I can say if you want can put it here. I can say if you want to interact with my agent on Slack or to interact with my agent on Slack or to interact with my agent on Slack or wherever, wherever, wherever, people will just at at a certain point people will just at at a certain point people will just at at a certain point we're going to have to get the message we're going to have to get the message we're going to have to get the message out, but it's sort of like email at the out, but it's sort of like email at the out, but it's sort of like email at the beginning. You know, people had to know beginning. You know, people had to know beginning. You know, people had to know that SMTP, like people were on all kinds that SMTP, like people were on all kinds that SMTP, like people were on all kinds of different mail systems. At some point of different mail systems. At some point of different mail systems. At some point they agreed, "Okay, we're going to use they agreed, "Okay, we're going to use they agreed, "Okay, we're going to use SMTP." Everyone was, you know, using SMTP." Everyone was, you know, using SMTP." Everyone was, you know, using different FTP servers and some people different FTP servers and some people different FTP servers and some people were using different ways to do file and were using different ways to do file and were using different ways to do file and everyone sort of agreed at some point on everyone sort of agreed at some point on everyone sort of agreed at some point on HTTP. So, my hope is that I mean, HTTP. So, my hope is that I mean, HTTP. So, my hope is that I mean, someone's got to do it and it makes more someone's got to do it and it makes more someone's got to do it and it makes more sense for sense for sense for a state, a secretary of state, which has a state, a secretary of state, which has a state, a secretary of state, which has standing in a public office to be that standing in a public office to be that standing in a public office to be that registry rather than trying to get all registry rather than trying to get all registry rather than trying to get all these different companies together and these different companies together and these different companies together and say, "Here's how to do it."

  17. Yes, it each um Yes, it each um we're just at the end of this, so let's we're just at the end of this, so let's we're just at the end of this, so let's talk out out front, but basically the talk out out front, but basically the talk out out front, but basically the idea is you can create all kinds of idea is you can create all kinds of idea is you can create all kinds of different tokens for different purposes different tokens for different purposes different tokens for different purposes and you can set different times to live. and you can set different times to live. and you can set different times to live. You can say what it has access to. You You can say what it has access to. You You can say what it has access to. You can give it access to different things. can give it access to different things. can give it access to different things. The idea is just it's more the standard The idea is just it's more the standard The idea is just it's more the standard and you set a series of claims and it and you set a series of claims and it and you set a series of claims and it says it gives a blockchain address. It says it gives a blockchain address. It says it gives a blockchain address. It gives all the information you need so it gives all the information you need so it gives all the information you need so it can look up and validate before you say, can look up and validate before you say, can look up and validate before you say, "Okay, now we're starting to work "Okay, now we're starting to work "Okay, now we're starting to work together." together." together." Okay? Okay? Okay? So, thanks so much and uh if anyone So, thanks so much and uh if anyone So, thanks so much and uh if anyone appreciate it. I guess I'll let me do appreciate it. I guess I'll let me do appreciate it. I guess I'll let me do this uh picture. this uh picture. this uh picture. Um Um Um uh so we can uh so we can uh so we can see all the people. see all the people. see all the people. All right. You're all going to be famous someday. You're all going to be famous someday. Thanks.

Summary

This session addresses the "lethal trifecta" hindering agentic commerce on the open internet, drawing historical parallels to the early composable virtual world of MOO in 1993. The takeaway is that overcoming current obstacles requires a harmonious blend of governance, technology, economics, and a strong culture, echoing the foundational elements of early online communities.

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