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AI Engineer July 29, 2025

Building Alice’s Brain: an AI Sales Rep that Learns Like a Human - Sherwood & Satwik, 11x

Summary

The transcript discusses 11X's AI sales development representative (SDR) named Alice, which automates lead generation and engagement by sending personalized emails at scale. The company builds digital workers for go-to-market organizations, with Alice capable of sending 50,000 emails daily across 300 business campaigns by leveraging contextual information provided by sellers. The key practical takeaway is that AI can dramatically enhance sales outreach by learning and adapting like a human, dramatically increasing communication volume and personalization compared to traditional sales approaches.

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