IoT Coffee Talk: Episode 165 - It's Getting Hot In Here! (The Scorched Earth Episode)

thank you thank you foxy lady foxy lady foxy lady you know you almost want to do like lean you know you almost want to do like lean you know you almost want to do like lean and Garf or they had kept remember Garth and Garf or they had kept remember Garth and Garf or they had kept remember Garth [ __ ] actually Purple Haze but for some [ __ ] actually Purple Haze but for some [ __ ] actually Purple Haze but for some reason when I did a little break I felt reason when I did a little break I felt reason when I did a little break I felt like saying I felt like say epoxy lady like saying I felt like say epoxy lady like saying I felt like say epoxy lady didn't you yeah yeah it sounded they didn't you yeah yeah it sounded they didn't you yeah yeah it sounded they sound similar to each other a little bit sound similar to each other a little bit sound similar to each other a little bit yeah they are actually yeah boards are yeah they are actually yeah boards are yeah they are actually yeah boards are very similar so you have a really good very similar so you have a really good very similar so you have a really good ear you have a really good ear rob you ear you have a really good ear rob you ear you have a really good ear rob you should be a musician actually you are a should be a musician actually you are a should be a musician actually you are a musician you are dude you do and I'm a musician you are dude you do and I'm a musician you are dude you do and I'm a fashionista oh fashionista oh fashionista oh nice wow Coffee Talk nice wow Coffee Talk nice wow Coffee Talk you probably could I'm impressed and I you probably could I'm impressed and I you probably could I'm impressed and I was like ranting like crazy and you was like ranting like crazy and you was like ranting like crazy and you couldn't even hear me how are you guys couldn't even hear me how are you guys couldn't even hear me how are you guys doing doing doing just woke up oh you did yeah we all just just woke up oh you did yeah we all just just woke up oh you did yeah we all just woke up for iot coffee talk hey woke up for iot coffee talk hey woke up for iot coffee talk hey everybody how's it going thanks for everybody how's it going thanks for everybody how's it going thanks for joining us joining us joining us yeah I'm still asleep yeah so it's a yeah I'm still asleep yeah so it's a yeah I'm still asleep yeah so it's a dream dream dream well Rob is still revving up well Rob is still revving up well Rob is still revving up um to get into like full speed here um to get into like full speed here um to get into like full speed here mentally uh just want to welcome mentally uh just want to welcome mentally uh just want to welcome everyone and remember we are all about everyone and remember we are all about everyone and remember we are all about the digital divide so the digital divide so the digital divide so um if you are into charity please um if you are into charity please um if you are into charity please consider donating to uh consider donating to uh consider donating to uh elevatorkids.org okay and we will help elevatorkids.org okay and we will help elevatorkids.org okay and we will help bridge the digital divide for kids K

bridge the digital divide for kids K bridge the digital divide for kids K through 12 and underserved and unserved through 12 and underserved and unserved through 12 and underserved and unserved communities and if you're not into communities and if you're not into communities and if you're not into charity you can buy one of these shirts charity you can buy one of these shirts charity you can buy one of these shirts so you just go to the website or reach so you just go to the website or reach so you just go to the website or reach out to Stephanie Atkinson and you know out to Stephanie Atkinson and you know out to Stephanie Atkinson and you know look cool she'll give you the hookup look cool she'll give you the hookup look cool she'll give you the hookup right yeah she'll hook you up and you right yeah she'll hook you up and you right yeah she'll hook you up and you can look cool can look cool can look cool Etsy yeah oh yeah go to Etsy that's Etsy yeah oh yeah go to Etsy that's Etsy yeah oh yeah go to Etsy that's right that's where it is say why because we're all the crafty say why because we're all the crafty craftsy things on the internet are on craftsy things on the internet are on craftsy things on the internet are on Etsy you know Etsy you know Etsy you know yeah yeah yeah yeah yeah yeah it still works maybe yeah maybe yeah the internet the internet the internet the internet yeah it still works that's the internet yeah it still works that's the internet yeah it still works that's uh you know last I heard so yeah but uh uh you know last I heard so yeah but uh uh you know last I heard so yeah but uh you know what yeah today here in in you know what yeah today here in in you know what yeah today here in in Spain is predicted like the hottest day Spain is predicted like the hottest day Spain is predicted like the hottest day of the whole history really wow yeah in of the whole history really wow yeah in of the whole history really wow yeah in Spain how hot and since yesterday I'm Spain how hot and since yesterday I'm Spain how hot and since yesterday I'm crying because I write a tweet saying uh crying because I write a tweet saying uh crying because I write a tweet saying uh uh today is like the coldest day from uh today is like the coldest day from uh today is like the coldest day from the next till the end of your life uh how how hot did it say it's going to uh how how hot did it say it's going to be today in Spain so it was 42 yeah that be today in Spain so it was 42 yeah that be today in Spain so it was 42 yeah that it's like 90 something and I'm not sure

it's like 90 something and I'm not sure it's like 90 something and I'm not sure how many Fahrenheit yeah but there's do how many Fahrenheit yeah but there's do how many Fahrenheit yeah but there's do you think there's hotter places in other you think there's hotter places in other you think there's hotter places in other parts of Spain yeah sure yeah of course parts of Spain yeah sure yeah of course parts of Spain yeah sure yeah of course no it's 107. he's by the um the sea no it's 107. he's by the um the sea no it's 107. he's by the um the sea right you're by the manager behind it right you're by the manager behind it right you're by the manager behind it and then humidity it's like yeah 60 or and then humidity it's like yeah 60 or and then humidity it's like yeah 60 or something like that okay okay wow so something like that okay okay wow so something like that okay okay wow so it's it's it's it's it's it's um yesterday I was sweating so I went to um yesterday I was sweating so I went to um yesterday I was sweating so I went to the yeah yeah you know what I hate is the yeah yeah you know what I hate is the yeah yeah you know what I hate is that whenever I post something related that whenever I post something related that whenever I post something related to climate change or even if I don't say to climate change or even if I don't say to climate change or even if I don't say the words and I just put a picture of the words and I just put a picture of the words and I just put a picture of how hot it's getting people come out and how hot it's getting people come out and how hot it's getting people come out and attack me attack me attack me really yeah yeah they do they say that really yeah yeah they do they say that really yeah yeah they do they say that I'm messed up that I'm a weirdo that I'm messed up that I'm a weirdo that I'm messed up that I'm a weirdo that it's not real and stop doing this and it's not real and stop doing this and it's not real and stop doing this and stop trying to say that it's fossil stop trying to say that it's fossil stop trying to say that it's fossil fuels are talking about carbon and CO2 fuels are talking about carbon and CO2 fuels are talking about carbon and CO2 and and I won't even say anything I'll and and I won't even say anything I'll and and I won't even say anything I'll just like post a picture it's like wow just like post a picture it's like wow just like post a picture it's like wow it's getting pretty hot out there and it's getting pretty hot out there and it's getting pretty hot out there and people just it's like people a lot of people just it's like people a lot of people just it's like people a lot of times it'll be people I never hardly see times it'll be people I never hardly see times it'll be people I never hardly see on different social media channels but on different social media channels but on different social media channels but it's like an alarm goes off for them it's like an alarm goes off for them it's like an alarm goes off for them that they need to come attack me for for that they need to come attack me for for that they need to come attack me for for making a comment about that making a comment about that making a comment about that yeah it's weird yeah so this is maybe yeah it's weird yeah so this is maybe yeah it's weird yeah so this is maybe related with uh something that I share related with uh something that I share related with uh something that I share with you in the chat uh my morning that with you in the chat uh my morning that with you in the chat uh my morning that I I was listening Lex I I was listening Lex I I was listening Lex um podcast yeah with Harare and actually um podcast yeah with Harare and actually um podcast yeah with Harare and actually he was saying hey if if a robot it's now

he was saying hey if if a robot it's now he was saying hey if if a robot it's now if you're interacting with a robot no it if you're interacting with a robot no it if you're interacting with a robot no it shouldn't be a fake human so it should shouldn't be a fake human so it should shouldn't be a fake human so it should uh introduce itself as a hey I'm a robot uh introduce itself as a hey I'm a robot uh introduce itself as a hey I'm a robot um I'm gonna insult you because you are um I'm gonna insult you because you are um I'm gonna insult you because you are talking about climate change yeah talking about climate change yeah talking about climate change yeah instead of you thinking that apparently instead of you thinking that apparently instead of you thinking that apparently it's a human being I don't know trying it's a human being I don't know trying it's a human being I don't know trying to argue about the climate change right to argue about the climate change right to argue about the climate change right yeah yeah yeah yeah exactly I agree because you know I yeah exactly I agree because you know I yeah exactly I agree because you know I think there's one of the creepiest think there's one of the creepiest think there's one of the creepiest things in the world that a human can do things in the world that a human can do things in the world that a human can do is start to attribute gender and is start to attribute gender and is start to attribute gender and personality to an AI or a robot personality to an AI or a robot personality to an AI or a robot um you know obviously they're going to um you know obviously they're going to um you know obviously they're going to be there are people who try to do it be there are people who try to do it be there are people who try to do it mostly in the adult industry but I mean mostly in the adult industry but I mean mostly in the adult industry but I mean yeah you know come on people do it it's yeah you know come on people do it it's yeah you know come on people do it it's not a she people do it with Siri they not a she people do it with Siri they not a she people do it with Siri they call her call her call her yeah which is creepy I mean yeah which is creepy I mean yeah which is creepy I mean they do it yeah yeah yeah they do it yeah yeah yeah they do it yeah yeah yeah um I really like Lex Friedman's podcast um I really like Lex Friedman's podcast um I really like Lex Friedman's podcast he's he does good conversations with he's he does good conversations with he's he does good conversations with folks I think they're good yeah really folks I think they're good yeah really folks I think they're good yeah really long like our show yeah long like our show yeah long like our show yeah yeah I know it's good yeah I know it's good yeah I know it's good and I know I and I know I and I know I I've worried about getting attacked I I've worried about getting attacked I I've worried about getting attacked I think he got attacked for doing an think he got attacked for doing an think he got attacked for doing an interview with Benjamin Netanyahu and um interview with Benjamin Netanyahu and um interview with Benjamin Netanyahu and um but he kind of came out with a statement but he kind of came out with a statement but he kind of came out with a statement it's like I'm gonna keep doing this it's like I'm gonna keep doing this it's like I'm gonna keep doing this people are going to attack me it's people are going to attack me it's people are going to attack me it's important he he he's a believer that you

important he he he's a believer that you important he he he's a believer that you know maybe many of the world's biggest know maybe many of the world's biggest know maybe many of the world's biggest problems could be solved through problems could be solved through problems could be solved through conversation you know you need to get conversation you know you need to get conversation you know you need to get people in the room and and have a people in the room and and have a people in the room and and have a conversation to work through instead of conversation to work through instead of conversation to work through instead of shouting at each other from far away shouting at each other from far away shouting at each other from far away and and it's important to have and and it's important to have and and it's important to have conversations with people who don't conversations with people who don't conversations with people who don't you don't like or people who think you don't like or people who think you don't like or people who think differently you know well I like I like differently you know well I like I like differently you know well I like I like Michael Greaves and he posted on uh one Michael Greaves and he posted on uh one Michael Greaves and he posted on uh one of my newsletter of my newsletter of my newsletter um comment sections and obviously he um comment sections and obviously he um comment sections and obviously he doesn't agree with me but that's fine I doesn't agree with me but that's fine I doesn't agree with me but that's fine I mean it's not about what I believe or or mean it's not about what I believe or or mean it's not about what I believe or or what he believes it's about having a what he believes it's about having a what he believes it's about having a constructive dialogue and I encouraged constructive dialogue and I encouraged constructive dialogue and I encouraged him hey share your stuff I mean you're him hey share your stuff I mean you're him hey share your stuff I mean you're like Godfather of digital twin uh but like Godfather of digital twin uh but like Godfather of digital twin uh but you know everyone should be uh having a you know everyone should be uh having a you know everyone should be uh having a debate dialogue evolving I mean because debate dialogue evolving I mean because debate dialogue evolving I mean because you know he he came up with this stuff you know he he came up with this stuff you know he he came up with this stuff what like 20 years ago or you know he what like 20 years ago or you know he what like 20 years ago or you know he framed it 20 years ago and obviously framed it 20 years ago and obviously framed it 20 years ago and obviously it's gonna evolve over time and it it's gonna evolve over time and it it's gonna evolve over time and it definitely the idea of digital twin definitely the idea of digital twin definitely the idea of digital twin really went outside of what he really went outside of what he really went outside of what he originated with and you know there's a originated with and you know there's a originated with and you know there's a lot of Merit to uh definitely a lot of lot of Merit to uh definitely a lot of lot of Merit to uh definitely a lot of Merit to what he framed and hopefully we Merit to what he framed and hopefully we Merit to what he framed and hopefully we can get him on the show how dumb we are how dumb we are yeah yeah he tries to keep it simple you yeah yeah he tries to keep it simple you yeah yeah he tries to keep it simple you know it's like there's this prototype know it's like there's this prototype know it's like there's this prototype the model you know there's an instance

the model you know there's an instance the model you know there's an instance there's an aggregate this is don't try there's an aggregate this is don't try there's an aggregate this is don't try to overthink it you know to overthink it you know to overthink it you know um you know and on the other hand maybe um you know and on the other hand maybe um you know and on the other hand maybe the length of the of the conversations the length of the of the conversations the length of the of the conversations it's an important thing because uh it's an important thing because uh it's an important thing because uh probably at some point you open more probably at some point you open more probably at some point you open more yourself so if you want to keep it at yourself so if you want to keep it at yourself so if you want to keep it at one hour as we do sometimes the best uh one hour as we do sometimes the best uh one hour as we do sometimes the best uh no I conversations come when we just no I conversations come when we just no I conversations come when we just stopped recording right right um stopped recording right right um stopped recording right right um maybe it looks like yeah now we are maybe it looks like yeah now we are maybe it looks like yeah now we are warming up right so that's right right warming up right so that's right right warming up right so that's right right yeah people who are listening in are yeah people who are listening in are yeah people who are listening in are probably going what the hell these guys probably going what the hell these guys probably going what the hell these guys talking about where is this going damn talking about where is this going damn talking about where is this going damn it it it let's move I'll tell you where it's in let's move I'll tell you where it's in let's move I'll tell you where it's in the end like you know I'll tell you like the end like you know I'll tell you like the end like you know I'll tell you like back like the climate change or you know back like the climate change or you know back like the climate change or you know global warming because it's just getting global warming because it's just getting global warming because it's just getting hot out there yeah I think there's a hot out there yeah I think there's a hot out there yeah I think there's a song it's getting hot in here song it's getting hot in here song it's getting hot in here um and it's um and it's um and it's I'm almost at the point now it's clear I'm almost at the point now it's clear I'm almost at the point now it's clear that no one's going to do anything about that no one's going to do anything about that no one's going to do anything about it we've been talking about it we've it we've been talking about it we've it we've been talking about it we've been talking about what we need to do been talking about what we need to do been talking about what we need to do and almost no one seems to care and so I and almost no one seems to care and so I and almost no one seems to care and so I almost feel like it's time to talk about almost feel like it's time to talk about almost feel like it's time to talk about mitigation mitigation mitigation um um um adaptation adaptation adaptation since no one's done anything to solve since no one's done anything to solve since no one's done anything to solve the root cause and it doesn't appear the root cause and it doesn't appear the root cause and it doesn't appear that's going to happen then we have to that's going to happen then we have to that's going to happen then we have to let's talk about how we're going to let's talk about how we're going to let's talk about how we're going to adapt to a hot planet adapt to a hot planet adapt to a hot planet dude

dude dude I think you already mentioned some years I think you already mentioned some years I think you already mentioned some years ago he's on LinkedIn I don't know to see ago he's on LinkedIn I don't know to see ago he's on LinkedIn I don't know to see that thread about the water the main that thread about the water the main that thread about the water the main problem with the fresh water right yeah problem with the fresh water right yeah problem with the fresh water right yeah right yeah anything else we can produce right yeah anything else we can produce right yeah anything else we can produce unlimited energy right with solar power unlimited energy right with solar power unlimited energy right with solar power uh things like that but the problem is uh things like that but the problem is uh things like that but the problem is if you don't have water and I'm sure that this will be available and I'm sure that this will be available really soon I mean should we be building really soon I mean should we be building really soon I mean should we be building cities underground should we be living cities underground should we be living cities underground should we be living under the ocean should we be you know under the ocean should we be you know under the ocean should we be you know the water is super expensive you know it the water is super expensive you know it the water is super expensive you know it is it is super expensive you're right is it is super expensive you're right is it is super expensive you're right yeah but at least underwater you don't yeah but at least underwater you don't yeah but at least underwater you don't have to dig have to dig have to dig yeah you just create like what you're yeah you just create like what you're yeah you just create like what you're you were suggesting uh I think it was you were suggesting uh I think it was you were suggesting uh I think it was that and was it at mwc or CES just uh that and was it at mwc or CES just uh that and was it at mwc or CES just uh have these submersibles and then live in have these submersibles and then live in have these submersibles and then live in cities under the ocean you know under cities under the ocean you know under cities under the ocean you know under the waves how do you get electricity the waves how do you get electricity the waves how do you get electricity there and how do you get water and Fresh there and how do you get water and Fresh there and how do you get water and Fresh Products there you can build certain Products there you can build certain Products there you can build certain things above surface just like a Paris you know what um you know what um we actually know how to have unlimited we actually know how to have unlimited we actually know how to have unlimited energy and we've known how to do it energy and we've known how to do it energy and we've known how to do it since the 1930s and 40s we just don't do since the 1930s and 40s we just don't do since the 1930s and 40s we just don't do it we already know the answer I want to it we already know the answer I want to it we already know the answer I want to get unlimited energy it's called nuclear get unlimited energy it's called nuclear get unlimited energy it's called nuclear power power power yeah it just works and it's a 10 000 yeah it just works and it's a 10 000 yeah it just works and it's a 10 000 times more powerful than the number two times more powerful than the number two times more powerful than the number two source of energy that we use out there

source of energy that we use out there source of energy that we use out there per unit per unit per unit um so it's totally but this is limited um so it's totally but this is limited um so it's totally but this is limited erupt um I mean there are limited erupt um I mean there are limited erupt um I mean there are limited sources of nuclear or Atomic uranium sources of nuclear or Atomic uranium sources of nuclear or Atomic uranium elements and all yeah so yeah at some elements and all yeah so yeah at some elements and all yeah so yeah at some point I feel I agree it probably it will point I feel I agree it probably it will point I feel I agree it probably it will be in millions of years right be in millions of years right be in millions of years right wasn't there some news in the last two wasn't there some news in the last two wasn't there some news in the last two weeks about some new breakthrough in weeks about some new breakthrough in weeks about some new breakthrough in solar where they got solar where they got solar where they got more efficient you know there's always more efficient you know there's always more efficient you know there's always been solar is not very efficient they been solar is not very efficient they been solar is not very efficient they can't get past 30 or something like I can't get past 30 or something like I can't get past 30 or something like I don't know anyway somebody had a don't know anyway somebody had a don't know anyway somebody had a breakthrough they did a different design breakthrough they did a different design breakthrough they did a different design and it broke through that previous and it broke through that previous and it broke through that previous barrier barrier barrier um which is interesting you know yeah um which is interesting you know yeah um which is interesting you know yeah you should yes it's sunnier and hotter you should yes it's sunnier and hotter you should yes it's sunnier and hotter there's plenty of Sun there's a there's there's plenty of Sun there's a there's there's plenty of Sun there's a there's a nuclear fire right above our head a nuclear fire right above our head a nuclear fire right above our head that's on every day that's on every day that's on every day um you know what it's the problem with um you know what it's the problem with um you know what it's the problem with human beings you know at least at least human beings you know at least at least human beings you know at least at least my my way I look at it over time is my my way I look at it over time is my my way I look at it over time is people humans even though they know a people humans even though they know a people humans even though they know a problem is coming down the road towards problem is coming down the road towards problem is coming down the road towards them they don't seem to do anything they them they don't seem to do anything they them they don't seem to do anything they may talk about it they might say we may talk about it they might say we may talk about it they might say we should do something but they don't do it should do something but they don't do it should do something but they don't do it until it's knocking on your front door until it's knocking on your front door until it's knocking on your front door of your house and your house is on fire of your house and your house is on fire of your house and your house is on fire and it's a horrible thing about human and it's a horrible thing about human and it's a horrible thing about human nature because we're smarter than that nature because we're smarter than that nature because we're smarter than that the only reason humans are still around the only reason humans are still around the only reason humans are still around is because we know how to adapt you know is because we know how to adapt you know is because we know how to adapt you know and they say that's one of the biggest and they say that's one of the biggest and they say that's one of the biggest uh markers or whatever you want to call uh markers or whatever you want to call uh markers or whatever you want to call it for intelligence is a species ability

it for intelligence is a species ability it for intelligence is a species ability to adapt to changing because some that to adapt to changing because some that to adapt to changing because some that don't adapt they die off right they're don't adapt they die off right they're don't adapt they die off right they're like nope I'm only this way and so we like nope I'm only this way and so we like nope I'm only this way and so we don't want to be like don't want to be like don't want to be like other extinct species we have to adapt other extinct species we have to adapt other extinct species we have to adapt but but we can't wait till your house is but but we can't wait till your house is but but we can't wait till your house is on fire to adapt right well you know on fire to adapt right well you know on fire to adapt right well you know we're we're like we're tribal that's the we're we're like we're tribal that's the we're we're like we're tribal that's the problem that's why I like these like problem that's why I like these like problem that's why I like these like uber let's say Universal Star Trek type uber let's say Universal Star Trek type uber let's say Universal Star Trek type Concepts like you know uh a Global Concepts like you know uh a Global Concepts like you know uh a Global Currency and you know Global regulation Currency and you know Global regulation Currency and you know Global regulation and all these Kumbaya Concepts don't and all these Kumbaya Concepts don't and all these Kumbaya Concepts don't work is because we're tribal you know work is because we're tribal you know work is because we're tribal you know it's about okay as long as my house it's about okay as long as my house it's about okay as long as my house doesn't burn first and other people's doesn't burn first and other people's doesn't burn first and other people's homes burn and other people's homes burn and other people's homes burn and other people's um you know countries uh flood in you um you know countries uh flood in you um you know countries uh flood in you know submerge underneath the uh Rising know submerge underneath the uh Rising know submerge underneath the uh Rising tides tides tides that that is that is humanity that that is that is humanity that that is that is humanity you know uh unfortunately and yeah you know uh unfortunately and yeah you know uh unfortunately and yeah there's a there is a larger there's a there is a larger there's a there is a larger Consciousness that tunes into the danger Consciousness that tunes into the danger Consciousness that tunes into the danger but man yeah it's almost like we're but man yeah it's almost like we're but man yeah it's almost like we're stupid collectively we are dumb it feels stupid collectively we are dumb it feels stupid collectively we are dumb it feels that way it's so sad because we have that way it's so sad because we have that way it's so sad because we have intelligent conversations along the way intelligent conversations along the way intelligent conversations along the way as we hit head to the road of our doom as we hit head to the road of our doom as we hit head to the road of our doom and and demise we'll have conversations and and demise we'll have conversations and and demise we'll have conversations like you know I think we should do this like you know I think we should do this like you know I think we should do this yeah yeah let's do this and Nobody Does yeah yeah let's do this and Nobody Does yeah yeah let's do this and Nobody Does it right

it right it right um yeah because we're driven by um yeah because we're driven by um yeah because we're driven by money money money yeah uh shirt short-term goals yeah uh shirt short-term goals yeah uh shirt short-term goals short-term needs well you know and also short-term needs well you know and also short-term needs well you know and also it's easy to get caught up in the it's easy to get caught up in the it's easy to get caught up in the day-to-day life and you forget day-to-day life and you forget day-to-day life and you forget that this is big problems looming it's that this is big problems looming it's that this is big problems looming it's like oh well you know I'll worry about like oh well you know I'll worry about like oh well you know I'll worry about that tomorrow that tomorrow that tomorrow um yeah I gotta go do whatever I'm gonna um yeah I gotta go do whatever I'm gonna um yeah I gotta go do whatever I'm gonna go see procrastination on climate change go see procrastination on climate change go see procrastination on climate change you mean yeah yeah people live their you mean yeah yeah people live their you mean yeah yeah people live their lives and they just get busy and they lives and they just get busy and they lives and they just get busy and they forget about it I heard there was like a forget about it I heard there was like a forget about it I heard there was like a ranking of top concerns of people and ranking of top concerns of people and ranking of top concerns of people and apparently climate change is down almost apparently climate change is down almost apparently climate change is down almost to number 20 or 19 or something like to number 20 or 19 or something like to number 20 or 19 or something like that that's how people don't even care that that's how people don't even care that that's how people don't even care um and a lot of people are like oh um and a lot of people are like oh um and a lot of people are like oh you've made it political and now it's US you've made it political and now it's US you've made it political and now it's US versus them the climate people it's a versus them the climate people it's a versus them the climate people it's a politics thing and I'm like why does it politics thing and I'm like why does it politics thing and I'm like why does it have to be politics it's just science have to be politics it's just science have to be politics it's just science yeah it's all it is is science oh you yeah it's all it is is science oh you yeah it's all it is is science oh you know do you think that we have like know do you think that we have like know do you think that we have like limited amount of years the the humans limited amount of years the the humans limited amount of years the the humans we have limited amount of years in the we have limited amount of years in the we have limited amount of years in the planet like yeah 10 yeah I mean planet like yeah 10 yeah I mean planet like yeah 10 yeah I mean let's make sure we'll cut out the let's make sure we'll cut out the let's make sure we'll cut out the politics we won't talk about fossil politics we won't talk about fossil politics we won't talk about fossil fuels or anything fuels or anything fuels or anything let's just say we were observing that let's just say we were observing that let's just say we were observing that the Earth is getting really hot and the Earth is getting really hot and the Earth is getting really hot and every year we keep heading a new record every year we keep heading a new record every year we keep heading a new record I'm sure next summer Espana will hit a I'm sure next summer Espana will hit a I'm sure next summer Espana will hit a new high temperature record that will new high temperature record that will new high temperature record that will break today's record break today's record break today's record um and so you're right at some point

um and so you're right at some point um and so you're right at some point there'll be there are regions of the there'll be there are regions of the there'll be there are regions of the earth earth earth that are now hitting or starting to that are now hitting or starting to that are now hitting or starting to exceed the limits of the human body can exceed the limits of the human body can exceed the limits of the human body can survive right yeah survive right yeah survive right yeah um um um you know you know you know old stuff there's I got I can't remember old stuff there's I got I can't remember old stuff there's I got I can't remember the name we may have talked about this the name we may have talked about this the name we may have talked about this guy a long time ago guy a long time ago guy a long time ago um Lovejoy or something like that he was um Lovejoy or something like that he was um Lovejoy or something like that he was a scientist I don't even know if he's a scientist I don't even know if he's a scientist I don't even know if he's alive anymore it's a guy from the UK alive anymore it's a guy from the UK alive anymore it's a guy from the UK he talked about this stuff he he he talked about this stuff he he he talked about this stuff he he actually said it was already too late 20 actually said it was already too late 20 actually said it was already too late 20 years ago he's he said the whole climate years ago he's he said the whole climate years ago he's he said the whole climate the warming and everything was like a the warming and everything was like a the warming and everything was like a speeding train and there's so much speeding train and there's so much speeding train and there's so much momentum behind it and anything that momentum behind it and anything that momentum behind it and anything that we're trying to do to stop it is like we're trying to do to stop it is like we're trying to do to stop it is like shooting a BB gun at the train it won't shooting a BB gun at the train it won't shooting a BB gun at the train it won't make any difference he goes he goes even make any difference he goes he goes even make any difference he goes he goes even if we did giant things if we started if we did giant things if we started if we did giant things if we started sucking CO2 out of the air we did all sucking CO2 out of the air we did all sucking CO2 out of the air we did all these great things today these great things today these great things today it the effects of that we wouldn't see it the effects of that we wouldn't see it the effects of that we wouldn't see the effects of that for several hundred the effects of that for several hundred the effects of that for several hundred years years years um and so uh he was talking about um and so uh he was talking about um and so uh he was talking about adaptation and mitigation 20 years ago adaptation and mitigation 20 years ago adaptation and mitigation 20 years ago he was you we needed and he talked about he was you we needed and he talked about he was you we needed and he talked about something that I've written about something that I've written about something that I've written about called Lifeboat regions called Lifeboat regions called Lifeboat regions and this is the opposite of those and this is the opposite of those and this is the opposite of those regions of the earth that are now you regions of the earth that are now you regions of the earth that are now you know you've heard stories when we talk know you've heard stories when we talk know you've heard stories when we talk about like the sea level rise you're about like the sea level rise you're about like the sea level rise you're hearing about island nations where the hearing about island nations where the hearing about island nations where the whole nation is having to leave their whole nation is having to leave their whole nation is having to leave their country because the ocean's getting too country because the ocean's getting too country because the ocean's getting too high high high um there's also countries and regions um there's also countries and regions um there's also countries and regions where it's just too hot to live and

where it's just too hot to live and where it's just too hot to live and people are just burning up your body people are just burning up your body people are just burning up your body can't survive it and then on the can't survive it and then on the can't survive it and then on the opposite side there's what this guy opposite side there's what this guy opposite side there's what this guy called Lifeboat regions which there are called Lifeboat regions which there are called Lifeboat regions which there are certain parts around the world that stay certain parts around the world that stay certain parts around the world that stay cooler they're damp and and I live in cooler they're damp and and I live in cooler they're damp and and I live in one the Pacific Northwest of the United one the Pacific Northwest of the United one the Pacific Northwest of the United States and British Columbia and Canada States and British Columbia and Canada States and British Columbia and Canada is a Lifeboat region yeah well we're in is a Lifeboat region yeah well we're in is a Lifeboat region yeah well we're in the middle of the summer and all our the middle of the summer and all our the middle of the summer and all our days start off in the 50s in Fahrenheit days start off in the 50s in Fahrenheit days start off in the 50s in Fahrenheit you know so it's very cold and so it's you know so it's very cold and so it's you know so it's very cold and so it's always cooler here that I was surprised always cooler here that I was surprised always cooler here that I was surprised when I moved here from Texas years ago when I moved here from Texas years ago when I moved here from Texas years ago that nobody had air conditioning and I that nobody had air conditioning and I that nobody had air conditioning and I was like what are you crazy it's because was like what are you crazy it's because was like what are you crazy it's because they don't need it now do we have some they don't need it now do we have some they don't need it now do we have some heat waves here yeah but compared to heat waves here yeah but compared to heat waves here yeah but compared to living in most of the rest yeah because living in most of the rest yeah because living in most of the rest yeah because yeah you probably you know the other yeah you probably you know the other yeah you probably you know the other morning I saw you know like the weather morning I saw you know like the weather morning I saw you know like the weather man weather woman puts map on the TV man weather woman puts map on the TV man weather woman puts map on the TV it's all red the whole country is red on it's all red the whole country is red on it's all red the whole country is red on Sunday morning Sunday morning Sunday morning they showed the typical thing for the they showed the typical thing for the they showed the typical thing for the United States and almost the whole United States and almost the whole United States and almost the whole country's red except for this little country's red except for this little country's red except for this little tiny part way up here in the corner tiny part way up here in the corner tiny part way up here in the corner where I live San Diego and San Diego where I live San Diego and San Diego where I live San Diego and San Diego yeah and then but then they go but it's yeah and then but then they go but it's yeah and then but then they go but it's getting so bad they showed Europe as getting so bad they showed Europe as getting so bad they showed Europe as well and most of Europe was all red well and most of Europe was all red well and most of Europe was all red yeah yeah yeah um yeah and and yeah it's terrifying I um yeah and and yeah it's terrifying I um yeah and and yeah it's terrifying I think think think a long time ago even Generals in the U.S a long time ago even Generals in the U.S a long time ago even Generals in the U.S military The Joint Chiefs the staff military The Joint Chiefs the staff military The Joint Chiefs the staff level recognized

level recognized level recognized politics aside this was happening yeah politics aside this was happening yeah politics aside this was happening yeah and they said that in the future we and they said that in the future we and they said that in the future we should prepare for mass migrations of should prepare for mass migrations of should prepare for mass migrations of people from parts of the world where people from parts of the world where people from parts of the world where it's too hot to parts of the world where it's too hot to parts of the world where it's too hot to parts of the world where it's cooler and that they will be it's cooler and that they will be it's cooler and that they will be beating on the walls of your border of beating on the walls of your border of beating on the walls of your border of your country to get in your country to get in your country to get in if you're a cooler place you know you if you're a cooler place you know you if you're a cooler place you know you can imagine a lot of people might want can imagine a lot of people might want can imagine a lot of people might want to be in Canada to be in Canada to be in Canada um hey I mean um hey I mean um hey I mean I love doing like I'll spend time doing I love doing like I'll spend time doing I love doing like I'll spend time doing agriculture for instance and a lot of agriculture for instance and a lot of agriculture for instance and a lot of guys in farming don't believe in climate guys in farming don't believe in climate guys in farming don't believe in climate change you know they think it's politics change you know they think it's politics change you know they think it's politics [Music] [Music] [Music] it's just it's just different people it's just it's just different people it's just it's just different people it's fine and so it's fine and so it's fine and so but the way you have to do is like you but the way you have to do is like you but the way you have to do is like you just kind of go wow look at the just kind of go wow look at the just kind of go wow look at the temperature it sure is getting hot temperature it sure is getting hot temperature it sure is getting hot around here what are we going to do around here what are we going to do around here what are we going to do about it you're already seeing about it you're already seeing about it you're already seeing in the wine industry the fact that in the wine industry the fact that in the wine industry the fact that tattinger in France in the Champaign tattinger in France in the Champaign tattinger in France in the Champaign region region region several years ago bought land in north several years ago bought land in north several years ago bought land in north in England in the UK and they're growing in England in the UK and they're growing in England in the UK and they're growing grapes to make champagne there which 20 grapes to make champagne there which 20 grapes to make champagne there which 20 or 30 years ago someone would say that's or 30 years ago someone would say that's or 30 years ago someone would say that's insane but now because everything insane but now because everything insane but now because everything happens here yeah is moving up happens here yeah is moving up happens here yeah is moving up what places that were previously great what places that were previously great what places that were previously great growing regions are starting to get too growing regions are starting to get too growing regions are starting to get too hot places that were too cold that were hot places that were too cold that were hot places that were too cold that were not good growing regions now are growing

not good growing regions now are growing not good growing regions now are growing regions right as you go further north regions right as you go further north regions right as you go further north um and so you can look at signs all um and so you can look at signs all um and so you can look at signs all around you besides even looking at what around you besides even looking at what around you besides even looking at what the temperature says you can just see the temperature says you can just see the temperature says you can just see where things are happening people are where things are happening people are where things are happening people are growing things in different places and growing things in different places and growing things in different places and things are burning up in places yeah I things are burning up in places yeah I things are burning up in places yeah I mean CIA I think yeah the mean CIA I think yeah the mean CIA I think yeah the um a lot of uh U.S intelligence agencies um a lot of uh U.S intelligence agencies um a lot of uh U.S intelligence agencies were talking about that right that uh were talking about that right that uh were talking about that right that uh um climate change is one of the biggest um climate change is one of the biggest um climate change is one of the biggest threats to threats to threats to humanity uh and that like you know it's humanity uh and that like you know it's humanity uh and that like you know it's a national security threat but you know a national security threat but you know a national security threat but you know it falls on deaf here the bottom line is it falls on deaf here the bottom line is it falls on deaf here the bottom line is like we said who pays for it and that's like we said who pays for it and that's like we said who pays for it and that's like a typical iot problem too right so like a typical iot problem too right so like a typical iot problem too right so all of this somehow relates to iot and all of this somehow relates to iot and all of this somehow relates to iot and the challenges you know the challenges you know the challenges you know um when you go and you try to sell an um when you go and you try to sell an um when you go and you try to sell an iot solution or value proposition iot solution or value proposition iot solution or value proposition to the folks who've designed the to the folks who've designed the to the folks who've designed the solution and the solution we're looking solution and the solution we're looking solution and the solution we're looking at challenges an industry has these at challenges an industry has these at challenges an industry has these things look obvious it's like why things look obvious it's like why things look obvious it's like why wouldn't you want to do this why wouldn't you want to do this why wouldn't you want to do this why wouldn't you want to be have predictive wouldn't you want to be have predictive wouldn't you want to be have predictive monitoring all that stuff but you know monitoring all that stuff but you know monitoring all that stuff but you know the problem is is okay yeah we love it the problem is is okay yeah we love it the problem is is okay yeah we love it but who's gonna pay for it right and so but who's gonna pay for it right and so but who's gonna pay for it right and so yeah a lot of the folks who have to yeah a lot of the folks who have to yeah a lot of the folks who have to um you know um you know um you know um um um try to sell these things it's almost

try to sell these things it's almost try to sell these things it's almost kind of a similar Dynamic that they're kind of a similar Dynamic that they're kind of a similar Dynamic that they're they're facing because Solutions tend to they're facing because Solutions tend to they're facing because Solutions tend to be quiet especially ones that are not be quiet especially ones that are not be quiet especially ones that are not Revenue generating are oftentimes very Revenue generating are oftentimes very Revenue generating are oftentimes very difficult to sell it's almost like difficult to sell it's almost like difficult to sell it's almost like selling yes hey you know uh climate selling yes hey you know uh climate selling yes hey you know uh climate change change change um is happening to some folks right um is happening to some folks right um is happening to some folks right they'll just say yeah it's getting a they'll just say yeah it's getting a they'll just say yeah it's getting a little bit hotter but so what little bit hotter but so what little bit hotter but so what lots of people lots of people keep lots of people lots of people keep lots of people lots of people keep moving to the Phoenix Arizona area moving to the Phoenix Arizona area moving to the Phoenix Arizona area still today lots of them are moving still today lots of them are moving still today lots of them are moving there and they're building fans in there and they're building fans in there and they're building fans in Arizona Arizona Arizona it's like theoretically there's supposed it's like theoretically there's supposed it's like theoretically there's supposed to be no water and you need water to be no water and you need water to be no water and you need water anyway right yeah let's all move to Ethiopia you know let's all move to Ethiopia you know it'll be fine it'll be fine it'll be fine so that we can stay cool so that we can stay cool so that we can stay cool yes you know but you know to your point yes you know but you know to your point yes you know but you know to your point about iot you know I think what we've about iot you know I think what we've about iot you know I think what we've learned and you know this is this goes learned and you know this is this goes learned and you know this is this goes across every kind of product and across every kind of product and across every kind of product and industry it's easier to sell things that industry it's easier to sell things that industry it's easier to sell things that make people money right away than it is make people money right away than it is make people money right away than it is to sell things where you say I'm gonna to sell things where you say I'm gonna to sell things where you say I'm gonna save you money yeah yeah and maybe save you money yeah yeah and maybe save you money yeah yeah and maybe that's what climate change is it's on that's what climate change is it's on that's what climate change is it's on the save you money side of the category the save you money side of the category the save you money side of the category instead of the you want that dopamine instead of the you want that dopamine instead of the you want that dopamine hit you want that oh yeah I'm making hit you want that oh yeah I'm making hit you want that oh yeah I'm making more money money's going up from this more money money's going up from this more money money's going up from this thing that I did that's that's what thing that I did that's that's what thing that I did that's that's what people want rather than it's not as people want rather than it's not as people want rather than it's not as satisfying it's like look at all the satisfying it's like look at all the satisfying it's like look at all the money I saved

money I saved money I saved yeah well you know which brings up an yeah well you know which brings up an yeah well you know which brings up an interesting thing and I'd like to get interesting thing and I'd like to get interesting thing and I'd like to get your guys take on this so yesterday your guys take on this so yesterday your guys take on this so yesterday Microsoft announced that they're um Microsoft announced that they're um Microsoft announced that they're um they're gonna be offering uh what is it they're gonna be offering uh what is it they're gonna be offering uh what is it uh 365 or Microsoft 365 uh 365 or Microsoft 365 uh 365 or Microsoft 365 um you know um you know um you know what do you call a copilot right a what do you call a copilot right a what do you call a copilot right a version of their Suite of productivity version of their Suite of productivity version of their Suite of productivity tools for thirty dollars more you meant tools for thirty dollars more you meant tools for thirty dollars more you meant the clip or something you know clippy the clip or something you know clippy the clip or something you know clippy and that was stupid no clippy on and that was stupid no clippy on and that was stupid no clippy on steroids uh basically you know they're steroids uh basically you know they're steroids uh basically you know they're infusing infusing infusing um these large language model or gen AI um these large language model or gen AI um these large language model or gen AI tools and what they call tools and what they call tools and what they call um what they call co-pilots all over the um what they call co-pilots all over the um what they call co-pilots all over the place place place uh and so what do you guys think about uh and so what do you guys think about uh and so what do you guys think about that because riffing off what you just that because riffing off what you just that because riffing off what you just said said said um Rob um Rob um Rob um you know uh so you're referring to um you know uh so you're referring to um you know uh so you're referring to the whole open source AI big the whole open source AI big the whole open source AI big announcement Yesterday by Microsoft and announcement Yesterday by Microsoft and announcement Yesterday by Microsoft and meta are you talking about different meta are you talking about different meta are you talking about different that's different than how they're going that's different than how they're going that's different than how they're going to sell it or you know that's that's a to sell it or you know that's that's a to sell it or you know that's that's a different one different one different one um that's a different announcement um that's a different announcement um that's a different announcement there's a separate announcement about uh there's a separate announcement about uh there's a separate announcement about uh yeah you know they're going to charge yeah you know they're going to charge yeah you know they're going to charge hey look here's the the non-gen AI hey look here's the the non-gen AI hey look here's the the non-gen AI enhanced version of 365 and then here's enhanced version of 365 and then here's enhanced version of 365 and then here's one where we've layered on

one where we've layered on one where we've layered on um layered on a copilot you know 365 um layered on a copilot you know 365 um layered on a copilot you know 365 co-pilot co-pilot co-pilot yeah I mean what do you guys think their stock price went up a lot their stock price went up a lot yesterday it hit their all-time high at yesterday it hit their all-time high at yesterday it hit their all-time high at Microsoft yesterday yeah I think because Microsoft yesterday yeah I think because Microsoft yesterday yeah I think because of this announcement because they said of this announcement because they said of this announcement because they said look how much money we're gonna make look how much money we're gonna make look how much money we're gonna make selling this AI copilot thing yeah so I selling this AI copilot thing yeah so I selling this AI copilot thing yeah so I had to I had I had the lunch some weeks had to I had I had the lunch some weeks had to I had I had the lunch some weeks ago with some friends who were not ago with some friends who were not ago with some friends who were not Technical and they asked me what do you Technical and they asked me what do you Technical and they asked me what do you think about generative AI and I asked think about generative AI and I asked think about generative AI and I asked them are they using certificate and all them are they using certificate and all them are they using certificate and all of them that are non-technical people of them that are non-technical people of them that are non-technical people like from doctors to presidents of like from doctors to presidents of like from doctors to presidents of Health companies to Health companies to Health companies to whatever what a house uh whatever what a house uh whatever what a house uh companies so everyone was using chat GPD companies so everyone was using chat GPD companies so everyone was using chat GPD at one point or another yeah with some at one point or another yeah with some at one point or another yeah with some and uh so and uh so and uh so I think it's a no-brainer feature to no I think it's a no-brainer feature to no I think it's a no-brainer feature to no to add these days to add these days to add these days right I'm not sure how easy this is right I'm not sure how easy this is right I'm not sure how easy this is gonna end but um yeah gonna end but um yeah gonna end but um yeah yeah I mean do you guys do you guys yeah I mean do you guys do you guys yeah I mean do you guys do you guys think that uh that the value is going to think that uh that the value is going to think that uh that the value is going to be able to justify a 30 percent or a be able to justify a 30 percent or a be able to justify a 30 percent or a thirty dollar you know uplift on the thirty dollar you know uplift on the thirty dollar you know uplift on the subscription subscription subscription I don't know so it's thirty dollar a I don't know so it's thirty dollar a I don't know so it's thirty dollar a month

you want somebody you want to build you want somebody you want to build decisive answer I totally get it no and decisive answer I totally get it no and decisive answer I totally get it no and I'm asleep yeah I'm asleep yeah I'm asleep yeah um um um yeah I'm have to dive into it I saw the yeah I'm have to dive into it I saw the yeah I'm have to dive into it I saw the announcement I saw the other announcement I saw the other announcement I saw the other announcement the bigger the one with announcement the bigger the one with announcement the bigger the one with meta the Llama yeah yeah I saw that too meta the Llama yeah yeah I saw that too meta the Llama yeah yeah I saw that too open open source AI is what I guess some open open source AI is what I guess some open open source AI is what I guess some of this stuff will run in Azure as well of this stuff will run in Azure as well of this stuff will run in Azure as well as this the open AI stuff which is not as this the open AI stuff which is not as this the open AI stuff which is not open at all but we have to do one iot open at all but we have to do one iot open at all but we have to do one iot coffee talk uh llama and coffee talk uh llama and coffee talk uh llama and yeah so you can ask hey what drops yeah so you can ask hey what drops yeah so you can ask hey what drops things about this or what Leonard yeah things about this or what Leonard yeah things about this or what Leonard yeah or Rick or Rick or Rick it's always more interesting to hear it's always more interesting to hear it's always more interesting to hear what Rick thinks about things yeah what Rick thinks about things yeah what Rick thinks about things yeah which he promised to be on a while back which he promised to be on a while back which he promised to be on a while back and he's broken that promise and he's broken that promise and he's broken that promise so oh well so oh well so oh well he he's he's he he's he's he he's he's uh he's leaving us on the dangle so uh he's leaving us on the dangle so uh he's leaving us on the dangle so right and you do yeah well I was talking right and you do yeah well I was talking right and you do yeah well I was talking with a friend some weeks ago about him with a friend some weeks ago about him with a friend some weeks ago about him and and my friend gave a really and and my friend gave a really and and my friend gave a really interesting point about Rick and what he interesting point about Rick and what he interesting point about Rick and what he said is that he's doing a really good said is that he's doing a really good said is that he's doing a really good job job job um putting on in check a lot of people um putting on in check a lot of people um putting on in check a lot of people in the industry and and thanks to the in the industry and and thanks to the in the industry and and thanks to the work that he's doing work that he's doing work that he's doing it's a lot of companies are rethinking a it's a lot of companies are rethinking a it's a lot of companies are rethinking a lot of industrial IOD and iot strategies lot of industrial IOD and iot strategies lot of industrial IOD and iot strategies and things because he's like super

and things because he's like super and things because he's like super active on active on active on yeah on putting everyone in check the yeah on putting everyone in check the yeah on putting everyone in check the constructive and making everyone sort of constructive and making everyone sort of constructive and making everyone sort of think what they do yeah he's a think what they do yeah he's a think what they do yeah he's a constructive troll he comes off really constructive troll he comes off really constructive troll he comes off really rough but you know if you listen rough but you know if you listen rough but you know if you listen absolutely then you realize the dude absolutely then you realize the dude absolutely then you realize the dude actually knows what he's talking about yeah I think I I don't know if he yeah yeah I think I I don't know if he yeah someone has to do this right someone has someone has to do this right someone has someone has to do this right someone has to to to well no but nobody has to do it but it's well no but nobody has to do it but it's well no but nobody has to do it but it's it's really cool that he is he's it's really cool that he is he's it's really cool that he is he's actually doing people a favor you know actually doing people a favor you know actually doing people a favor you know the industry a favor and he points out a the industry a favor and he points out a the industry a favor and he points out a lot of great stuff you know lot of great stuff you know lot of great stuff you know um right um right um right he really doesn't need to think about he really doesn't need to think about he really doesn't need to think about this stuff because he's kind of been this stuff because he's kind of been this stuff because he's kind of been there done that and so it's just kind of there done that and so it's just kind of there done that and so it's just kind of a fabric of who he is you know so a fabric of who he is you know so a fabric of who he is you know so um but you know that that's that's why I um but you know that that's that's why I um but you know that that's that's why I think it's like going back what we're think it's like going back what we're think it's like going back what we're talking about before what the why is talking about before what the why is talking about before what the why is everything ringing everything ringing everything ringing um one question about uh sorry let me go um one question about uh sorry let me go um one question about uh sorry let me go back like 10 minutes ago if that makes back like 10 minutes ago if that makes back like 10 minutes ago if that makes sense to you about the return of the sense to you about the return of the sense to you about the return of the investment of iot projects yeah and you investment of iot projects yeah and you investment of iot projects yeah and you were talking at some point about were talking at some point about were talking at some point about a predictive maintenance return of a predictive maintenance return of a predictive maintenance return of investment investment investment it's not clear I have a question here it's not clear I have a question here it's not clear I have a question here yeah uh and I would like to get your yeah uh and I would like to get your yeah uh and I would like to get your feedback here so feedback here so feedback here so I mean I think if you as a company if

I mean I think if you as a company if I mean I think if you as a company if you invest enough money to get you invest enough money to get you invest enough money to get everything set up to to have predictive everything set up to to have predictive everything set up to to have predictive maintenance from all your whatever you maintenance from all your whatever you maintenance from all your whatever you have have have I'm sure that the return of investment I'm sure that the return of investment I'm sure that the return of investment can be pretty immediate can be pretty immediate can be pretty immediate if you have some predictive whatever if if you have some predictive whatever if if you have some predictive whatever if it works well it works well it works well I think uh the question is I think uh the question is I think uh the question is we can discuss if I'm right or not but we can discuss if I'm right or not but we can discuss if I'm right or not but but my question is okay I have a return but my question is okay I have a return but my question is okay I have a return of investment of X percent of investment of X percent of investment of X percent how what's a business model of this how what's a business model of this how what's a business model of this predictive uh thing because it predicts predictive uh thing because it predicts predictive uh thing because it predicts once now you get this return of once now you get this return of once now you get this return of investment but I'm not sure next time investment but I'm not sure next time investment but I'm not sure next time you get will get bigger return of you get will get bigger return of you get will get bigger return of investment next time I predict something investment next time I predict something investment next time I predict something all right or uh I'm not sure if all right or uh I'm not sure if all right or uh I'm not sure if predicting I don't know predicting I don't know predicting I don't know um maybe yeah it's it maybe a boy it's um maybe yeah it's it maybe a boy it's um maybe yeah it's it maybe a boy it's like a stopping a factory or something like a stopping a factory or something like a stopping a factory or something and not predicting and making some but and not predicting and making some but and not predicting and making some but yeah I think it makes sense when the yeah I think it makes sense when the yeah I think it makes sense when the house is already on fire house is already on fire house is already on fire you know you know you know um and when you when you look at the um and when you when you look at the um and when you when you look at the scenarios where people are actually scenarios where people are actually scenarios where people are actually investing in predictive maintenance or investing in predictive maintenance or investing in predictive maintenance or anything like that is uh when the Fear anything like that is uh when the Fear anything like that is uh when the Fear Factor and the the actual impact on the Factor and the the actual impact on the Factor and the the actual impact on the business is so high that it's easy for business is so high that it's easy for business is so high that it's easy for you to prove benefit through predictive you to prove benefit through predictive you to prove benefit through predictive maintenance or predictive maintenance or predictive maintenance or predictive capabilities that you can uh you can

capabilities that you can uh you can capabilities that you can uh you can help the bottom line right uh help the bottom line right uh help the bottom line right uh now can you do that for an entire now can you do that for an entire now can you do that for an entire Factory or everything I think that has Factory or everything I think that has Factory or everything I think that has proven to be a lot more difficult proven to be a lot more difficult proven to be a lot more difficult because you know we've been talking because you know we've been talking because you know we've been talking about predictive maintenance with about predictive maintenance with about predictive maintenance with analytics and doing all this and you analytics and doing all this and you analytics and doing all this and you know uh Advanced um you know statistical know uh Advanced um you know statistical know uh Advanced um you know statistical as well as AI uh anomaly detection and as well as AI uh anomaly detection and as well as AI uh anomaly detection and blah blah blah and you know what it's blah blah blah and you know what it's blah blah blah and you know what it's always been a hard sell it and you we always been a hard sell it and you we always been a hard sell it and you we still have people going around with the still have people going around with the still have people going around with the same you know PowerPoint decks trying to same you know PowerPoint decks trying to same you know PowerPoint decks trying to convince customers hey look this stuff convince customers hey look this stuff convince customers hey look this stuff is valuable is valuable is valuable and it it hasn't gotten I don't think and it it hasn't gotten I don't think and it it hasn't gotten I don't think it's really gotten that much easier to it's really gotten that much easier to it's really gotten that much easier to sell the solutions or you know the lucky sell the solutions or you know the lucky sell the solutions or you know the lucky ones are the ones you've found customers ones are the ones you've found customers ones are the ones you've found customers that have fires already going on or you that have fires already going on or you that have fires already going on or you know their country is already under know their country is already under know their country is already under water do you know what I'm saying uh water do you know what I'm saying uh water do you know what I'm saying uh that's when the cost of doing nothing the cost of doing nothing uh is uh higher than the cost of uh is uh higher than the cost of uh is uh higher than the cost of bringing a belena in and red bison in to bringing a belena in and red bison in to bringing a belena in and red bison in to solve the problem I mean that's that's solve the problem I mean that's that's solve the problem I mean that's that's when they pulled the trigger you know when they pulled the trigger you know when they pulled the trigger you know um it's just um it's just um it's just I mean it's weird how we started this I mean it's weird how we started this I mean it's weird how we started this conversation and it conversation and it conversation and it full circle you know it this is the full circle you know it this is the full circle you know it this is the Nugget right

badly badly sadly the thing that gets most people's sadly the thing that gets most people's sadly the thing that gets most people's attention in iot is if you can replace attention in iot is if you can replace attention in iot is if you can replace employees yeah we'll order that employees yeah we'll order that employees yeah we'll order that yeah yeah yeah as we've been trying to do the as we've been trying to do the as we've been trying to do the predictive we talked about predictive predictive we talked about predictive predictive we talked about predictive maintenance for a long time and it maintenance for a long time and it maintenance for a long time and it sometimes works yeah and so um it's a it's an old story yeah and so um it's a it's an old story we've been beating that drum for a long we've been beating that drum for a long we've been beating that drum for a long time yeah when you but if you propose an time yeah when you but if you propose an time yeah when you but if you propose an iot solution that literally takes the iot solution that literally takes the iot solution that literally takes the place of an employee place of an employee place of an employee um which kind of like we worry about AI um which kind of like we worry about AI um which kind of like we worry about AI taking the place of all of us sadly when taking the place of all of us sadly when taking the place of all of us sadly when you the the option that gets people you the the option that gets people you the the option that gets people excited is when you say oh yeah think of excited is when you say oh yeah think of excited is when you say oh yeah think of iot as your new employee and it's it's iot as your new employee and it's it's iot as your new employee and it's it's monitored it's doing this thing that a monitored it's doing this thing that a monitored it's doing this thing that a fully fully fully the fully loaded costs the salary the fully loaded costs the salary the fully loaded costs the salary benefits Healthcare blah blah blah of an benefits Healthcare blah blah blah of an benefits Healthcare blah blah blah of an employee is this much and this iot employee is this much and this iot employee is this much and this iot thing thing thing is going to do all the same tasks that is going to do all the same tasks that is going to do all the same tasks that the employee does then they go oh okay the employee does then they go oh okay the employee does then they go oh okay so I can get rid of some of my Workforce so I can get rid of some of my Workforce so I can get rid of some of my Workforce and replace it with iot just like you and replace it with iot just like you and replace it with iot just like you just like you hear them wanting to just like you hear them wanting to just like you hear them wanting to replace people with robots right it's replace people with robots right it's replace people with robots right it's the same similar thing right yeah um the same similar thing right yeah um the same similar thing right yeah um that gets them excited because they that gets them excited because they that gets them excited because they immediately think oh good I got you know immediately think oh good I got you know immediately think oh good I got you know they want to run their business with as they want to run their business with as they want to run their business with as few employees as possible and so it's a few employees as possible and so it's a few employees as possible and so it's a sad but true thing you know it's at sad but true thing you know it's at sad but true thing you know it's at least that's what I see as opposed to

least that's what I see as opposed to least that's what I see as opposed to all these other things that we've been all these other things that we've been all these other things that we've been talking about for years as as being a talking about for years as as being a talking about for years as as being a good reason you know uptime uptime good reason you know uptime uptime good reason you know uptime uptime eliminating unplanned downtime on eliminating unplanned downtime on eliminating unplanned downtime on machines and factories all that kind of machines and factories all that kind of machines and factories all that kind of stuff yeah we'll figure stuff yeah we'll figure stuff yeah we'll figure yeah and I I think you know and I think yeah and I I think you know and I think yeah and I I think you know and I think that's why industry 4.0 and all these that's why industry 4.0 and all these that's why industry 4.0 and all these other Concepts other Concepts other Concepts you know these visions of where you know these visions of where you know these visions of where manufacturing and manufacturing and manufacturing and um um um you know what the future of you know what the future of you know what the future of manufacturing and supply chain all those manufacturing and supply chain all those manufacturing and supply chain all those things will be things will be things will be um are so difficult to progress right um are so difficult to progress right um are so difficult to progress right it's like where's the fire where is the it's like where's the fire where is the it's like where's the fire where is the where's the burning planet where's the burning planet where's the burning planet is really yeah and and it's true because is really yeah and and it's true because is really yeah and and it's true because it's and maybe that that's also a it's and maybe that that's also a it's and maybe that that's also a statement of why we treat the climate statement of why we treat the climate statement of why we treat the climate situation the way we do it's like it we situation the way we do it's like it we situation the way we do it's like it we have too much Brownfield stuff no pun have too much Brownfield stuff no pun have too much Brownfield stuff no pun intended intended intended um you know we have Brownfield or Legacy um you know we have Brownfield or Legacy um you know we have Brownfield or Legacy energy energy energy um sources that we rely on there's we um sources that we rely on there's we um sources that we rely on there's we have our our habits you know our have our our habits you know our have our our habits you know our lifestyles right our the our economies lifestyles right our the our economies lifestyles right our the our economies and the way that they're structured our and the way that they're structured our and the way that they're structured our infrastructure infrastructure infrastructure um you know saving the planet would um you know saving the planet would um you know saving the planet would entail changing more than you know what entail changing more than you know what entail changing more than you know what we use for energy it we use for energy it we use for energy it huge transformation of how we live you huge transformation of how we live you huge transformation of how we live you know yeah and

know yeah and know yeah and um you know um you know um you know um I mean think about it you got like um I mean think about it you got like um I mean think about it you got like 1.6 billion folks in India 1.6 billion folks in India 1.6 billion folks in India uh who are looking to have an American uh who are looking to have an American uh who are looking to have an American lifestyle and one point x you know like lifestyle and one point x you know like lifestyle and one point x you know like three billion Chinese same thing three billion Chinese same thing three billion Chinese same thing um what do you mean by American um what do you mean by American um what do you mean by American lifestyle lifestyle lifestyle you know they want from a specific you know they want from a specific you know they want from a specific serious lifestyle you may not everybody serious lifestyle you may not everybody serious lifestyle you may not everybody wants the Barcelona lifestyle yeah they wants the Barcelona lifestyle yeah they wants the Barcelona lifestyle yeah they want to okay Barcelona line okay they want to okay Barcelona line okay they want to okay Barcelona line okay they want to live in Barcelona and it's the want to live in Barcelona and it's the want to live in Barcelona and it's the same thing with the Western the whatever same thing with the Western the whatever same thing with the Western the whatever lifestyle yeah I'm just kidding but no I lifestyle yeah I'm just kidding but no I lifestyle yeah I'm just kidding but no I don't know if it's Kentucky lifestyle or don't know if it's Kentucky lifestyle or don't know if it's Kentucky lifestyle or San Diego lifestyle Kentucky they want San Diego lifestyle Kentucky they want San Diego lifestyle Kentucky they want they want like two acres a mule yeah yeah a tractor a barn a Red Barn and a 6 000 square foot home and a 6 000 square foot home never been in Kentucky is so happy if never been in Kentucky is so happy if never been in Kentucky is so happy if anyone invites me there huh anyone invites me there huh anyone invites me there huh never been in Kentucky but happy to be never been in Kentucky but happy to be never been in Kentucky but happy to be there if anyone wants to invite me they there if anyone wants to invite me they there if anyone wants to invite me they have horses yeah they do better horses I have horses yeah they do better horses I have horses yeah they do better horses I have a horse race there barbecue have a horse race there barbecue have a horse race there barbecue and of course race the Kentucky Derby and of course race the Kentucky Derby and of course race the Kentucky Derby yeah yeah yeah but I think you know for the sales folks but I think you know for the sales folks but I think you know for the sales folks people who are trying to sell people who are trying to sell people who are trying to sell um a bourbon yeah they just need Bourbon um a bourbon yeah they just need Bourbon um a bourbon yeah they just need Bourbon and give it to them up a little bit and they have babe some

up a little bit and they have babe some good college basketball yeah yeah yeah good college basketball yeah yeah yeah good college basketball yeah yeah yeah they can go there take your customers go they can go there take your customers go they can go there take your customers go play go play for Louisville or play go play for Louisville or play go play for Louisville or University of Kentucky go play University of Kentucky go play University of Kentucky go play basketball basketball basketball you know that's the good basketball so you know that's the good basketball so you know that's the good basketball so yeah Kentucky is a good place yeah good yeah Kentucky is a good place yeah good yeah Kentucky is a good place yeah good call dude and that's how you sell iot call dude and that's how you sell iot call dude and that's how you sell iot Solutions that was awesome if we if you rewind that was awesome if we if you rewind back that was like you know two Jazz uh back that was like you know two Jazz uh back that was like you know two Jazz uh you know instrumentalists riffing off of you know instrumentalists riffing off of you know instrumentalists riffing off of each other like you know they're just each other like you know they're just each other like you know they're just improvising so because of our country improvising so because of our country improvising so because of our country this is a controversial early comments this is a controversial early comments this is a controversial early comments that we made about global warming yeah I that we made about global warming yeah I that we made about global warming yeah I was I started typing I started typing a was I started typing I started typing a was I started typing I started typing a post while we were talking about it for post while we were talking about it for post while we were talking about it for LinkedIn and I know that I will be LinkedIn and I know that I will be LinkedIn and I know that I will be attacked today attacked today attacked today all right people I'll put it on Twitter all right people I'll put it on Twitter all right people I'll put it on Twitter where even more people will attack me where even more people will attack me where even more people will attack me um where I talk about some places being um where I talk about some places being um where I talk about some places being uninhabitable for humans and that I uninhabitable for humans and that I uninhabitable for humans and that I happen to live in a place that's a happen to live in a place that's a happen to live in a place that's a Lifeboat region that's cooler and wetter Lifeboat region that's cooler and wetter Lifeboat region that's cooler and wetter yeah and I fully expect people to yeah and I fully expect people to yeah and I fully expect people to migrate migrate migrate from hot places where they can't live from hot places where they can't live from hot places where they can't live anymore to cool places and I think this anymore to cool places and I think this anymore to cool places and I think this will cause great conflict across Nations will cause great conflict across Nations will cause great conflict across Nations yeah you know um yeah you know um yeah you know um uh the people are going to be accusing uh the people are going to be accusing uh the people are going to be accusing you of trying to uh raise the raise the you of trying to uh raise the raise the

you of trying to uh raise the raise the price of real estate in in the uh price of real estate in in the uh price of real estate in in the uh Washington and Seattle yeah in the Washington and Seattle yeah in the Washington and Seattle yeah in the Northwest yeah it's a bit of racism what Northwest yeah it's a bit of racism what Northwest yeah it's a bit of racism what you do or huh you do or huh you do or huh well it's a racist of uh habitual well it's a racist of uh habitual well it's a racist of uh habitual regions racism of that there will be accusations of racism when there will be accusations of racism when if it whether it's true or not when a if it whether it's true or not when a if it whether it's true or not when a certain region starts going well no no certain region starts going well no no certain region starts going well no no it's just for us yeah you guys can't it's just for us yeah you guys can't it's just for us yeah you guys can't come here you're not from here this is come here you're not from here this is come here you're not from here this is our place our place our place uh and and inevitably yes they'll say oh uh and and inevitably yes they'll say oh uh and and inevitably yes they'll say oh you're racist or you're whatever it's not for you this place it's not for it's not for you this place it's not for you it's sometimes I'm just a messenger you it's sometimes I'm just a messenger you it's sometimes I'm just a messenger telling people I looked out the window telling people I looked out the window telling people I looked out the window and I I felt the air and I noticed that and I I felt the air and I noticed that and I I felt the air and I noticed that some places are cooler than others and some places are cooler than others and some places are cooler than others and people from hot places are going to move people from hot places are going to move people from hot places are going to move to cool places and conflict will occur to cool places and conflict will occur to cool places and conflict will occur because of it because of it because of it and that's you know yeah but right now and that's you know yeah but right now and that's you know yeah but right now most people migrate around the world most people migrate around the world most people migrate around the world from Bad countries with you know from Bad countries with you know from Bad countries with you know authoritarian leaders it's all about authoritarian leaders it's all about authoritarian leaders it's all about geopolitics or it's about famine they geopolitics or it's about famine they geopolitics or it's about famine they have no food and so you see people in have no food and so you see people in have no food and so you see people in boats coming across the ocean to another boats coming across the ocean to another boats coming across the ocean to another continent another country to have a continent another country to have a continent another country to have a better life and they it's a never-ending better life and they it's a never-ending better life and they it's a never-ending stream of people doing that

stream of people doing that stream of people doing that and over time we'll see similar things and over time we'll see similar things and over time we'll see similar things based on climate you know based on heat um it's just seems like common sense to um it's just seems like common sense to me yeah it's not heat as well it's uh me yeah it's not heat as well it's uh me yeah it's not heat as well it's uh the lack of water yeah like a foot the lack of water yeah like a foot the lack of water yeah like a foot because of like water right and so on because of like water right and so on because of like water right and so on big problems yeah big problems yeah big problems yeah um um um yeah sorry sorry we totally screwed up this sorry sorry we totally screwed up this iot discussion I don't know if we really iot discussion I don't know if we really iot discussion I don't know if we really did honestly climate if you kind of you did honestly climate if you kind of you did honestly climate if you kind of you know shovel through all of the know shovel through all of the know shovel through all of the all the climate change talk I mean all the climate change talk I mean all the climate change talk I mean there's there's nuggets in here there's there's nuggets in here there's there's nuggets in here seriously yeah yeah I mean you know I seriously yeah yeah I mean you know I seriously yeah yeah I mean you know I mean iot should be about solving mean iot should be about solving mean iot should be about solving problems and uh you know selling it is problems and uh you know selling it is problems and uh you know selling it is like selling like selling like selling so let me show you my uh earn out uh so let me show you my uh earn out uh so let me show you my uh earn out uh with Blues so I so okay it's very hot with Blues so I so okay it's very hot with Blues so I so okay it's very hot but the problem is that it's it's super but the problem is that it's it's super but the problem is that it's it's super polluted as well polluted as well polluted as well so I usually don't have these moderate so I usually don't have these moderate so I usually don't have these moderate air quality yeah so yesterday it was 72 air quality yeah so yesterday it was 72 air quality yeah so yesterday it was 72 uh on today's 16. yeah so it's super uh on today's 16. yeah so it's super uh on today's 16. yeah so it's super polluted is that moderate is nice yeah polluted is that moderate is nice yeah polluted is that moderate is nice yeah look at this look at this look at this ew yeah let's look at the air quality ew yeah let's look at the air quality ew yeah let's look at the air quality the last days that it's more hot yeah the last days that it's more hot yeah the last days that it's more hot yeah right right right right right right it's great it's great it's great pollution pollution pollution yeah look at this this is all the

yeah look at this this is all the yeah look at this this is all the pollutants in the last days pollutants in the last days pollutants in the last days yeah yeah yeah and higher return see if it wasn't for and higher return see if it wasn't for and higher return see if it wasn't for iot you wouldn't know any of that stuff iot you wouldn't know any of that stuff iot you wouldn't know any of that stuff think about that that's measurement iot think about that that's measurement iot think about that that's measurement iot is measurement is measurement is measurement it's remotely yes um well you know well you know it's the early warning signs so the it's the early warning signs so the it's the early warning signs so the scientists had this stuff they had scientists had this stuff they had scientists had this stuff they had probes and they had monitors all over probes and they had monitors all over probes and they had monitors all over the place telling them hey wait a minute the place telling them hey wait a minute the place telling them hey wait a minute something's funky funky is going on so something's funky funky is going on so something's funky funky is going on so they did the first stage in they did the first stage in they did the first stage in um the in iot which is provide um the in iot which is provide um the in iot which is provide visibility right and that allowed them visibility right and that allowed them visibility right and that allowed them the scientists to generate some the scientists to generate some the scientists to generate some awareness but then they encountered uh awareness but then they encountered uh awareness but then they encountered uh denial right people saying ah you know denial right people saying ah you know denial right people saying ah you know the science must be wrong and that that the science must be wrong and that that the science must be wrong and that that could be you know like the iot buyer could be you know like the iot buyer could be you know like the iot buyer who's listening to the iot sales guy who's listening to the iot sales guy who's listening to the iot sales guy going going going you know what you know what you know what my my factory is not burning you know my my factory is not burning you know my my factory is not burning you know but but you know you know one one of the but but you know you know one one of the but but you know you know one one of the games that I played with that showed my games that I played with that showed my games that I played with that showed my daughters on the science museum some daughters on the science museum some daughters on the science museum some weeks ago it was a game for children weeks ago it was a game for children weeks ago it was a game for children um it was about so it was an exposition um it was about so it was an exposition um it was about so it was an exposition about the sun and the sun storms that about the sun and the sun storms that about the sun and the sun storms that lately are affecting the year in the our lately are affecting the year in the our lately are affecting the year in the our planet right and um planet right and um planet right and um and the thing is that you as a children and the thing is that you as a children and the thing is that you as a children had you were like a NASA manager or

had you were like a NASA manager or had you were like a NASA manager or something and and you were in charge of something and and you were in charge of something and and you were in charge of moving the satellites to don't get moving the satellites to don't get moving the satellites to don't get affected by the sun storms affected by the sun storms affected by the sun storms so like the uh whatever race comes from so like the uh whatever race comes from so like the uh whatever race comes from the sand don't have done kill the the sand don't have done kill the the sand don't have done kill the satellites and then you have GPS satellites and then you have GPS satellites and then you have GPS Etc and it was like so my daughters were Etc and it was like so my daughters were Etc and it was like so my daughters were like oh yeah we want to play more and like oh yeah we want to play more and like oh yeah we want to play more and more but like okay but you understand more but like okay but you understand more but like okay but you understand what's what's going on here so you have what's what's going on here so you have what's what's going on here so you have to move the satellites quick because if to move the satellites quick because if to move the satellites quick because if not they will not get uh internet uh GPS not they will not get uh internet uh GPS not they will not get uh internet uh GPS and a lot of things so and it's like so and a lot of things so and it's like so and a lot of things so and it's like so the background story about this game the background story about this game the background story about this game this video game was like oh my God so we this video game was like oh my God so we this video game was like oh my God so we are actually in fire are actually in fire are actually in fire yeah every day yeah yeah there's a yeah every day yeah yeah there's a yeah every day yeah yeah there's a reason why astronauts have to limit how reason why astronauts have to limit how reason why astronauts have to limit how long they can do a spacewalk yeah it's long they can do a spacewalk yeah it's long they can do a spacewalk yeah it's because of the radiation that's hitting because of the radiation that's hitting because of the radiation that's hitting them them them um you and you you think oh but it's so um you and you you think oh but it's so um you and you you think oh but it's so cold out there and it's dark where's cold out there and it's dark where's cold out there and it's dark where's that what are you talking about that what are you talking about that what are you talking about it's like and that same radiation hits it's like and that same radiation hits it's like and that same radiation hits the Earth but luckily we have the ozone the Earth but luckily we have the ozone the Earth but luckily we have the ozone layer and a bunch of stuff and we have a layer and a bunch of stuff and we have a layer and a bunch of stuff and we have a magnetic field uh that protects us the magnetic field uh that protects us the magnetic field uh that protects us the Earth is a Lifeboat Planet actually Earth is a Lifeboat Planet actually Earth is a Lifeboat Planet actually other planets don't have magnetic fields other planets don't have magnetic fields other planets don't have magnetic fields to take care of all that problem yeah um to take care of all that problem yeah um to take care of all that problem yeah um so there you have it folks you know so there you have it folks you know so there you have it folks you know we're pretty lucky but we'll we will we're pretty lucky but we'll we will we're pretty lucky but we'll we will find a way to screw it up

because we are good at screwing stuff up because we are good at screwing stuff up we're talking about Humanity this is we're talking about Humanity this is we're talking about Humanity this is probably like the most depressing probably like the most depressing probably like the most depressing episode of iot coffee talk episode of iot coffee talk episode of iot coffee talk Rob woke up on the wrong side of the bed Rob woke up on the wrong side of the bed Rob woke up on the wrong side of the bed sorry my bad I decided to talk about sorry my bad I decided to talk about sorry my bad I decided to talk about global warming and Lifeboat regions and global warming and Lifeboat regions and global warming and Lifeboat regions and uninhabitable regions of the earth and uninhabitable regions of the earth and uninhabitable regions of the earth and mass migrations and mass migrations and mass migrations and how we don't take care of business or we how we don't take care of business or we how we don't take care of business or we see problems coming but and we talk see problems coming but and we talk see problems coming but and we talk about it but we don't really do anything about it but we don't really do anything about it but we don't really do anything about it until your house is on fire and about it until your house is on fire and about it until your house is on fire and then we do something about it but it's then we do something about it but it's then we do something about it but it's too late yeah that's what we've been too late yeah that's what we've been too late yeah that's what we've been talking about yeah oh you chose the talking about yeah oh you chose the talking about yeah oh you chose the dystopian future yes the the verse the dystopian future yes the the verse the dystopian future yes the the verse the dystopian one that's going to be true actually more in reality than it it actually more in reality than it it wasn't it wasn't an episode of Black wasn't it wasn't an episode of Black wasn't it wasn't an episode of Black Mirror Mirror Mirror [Laughter] cities don't get off the ground everyone cities don't get off the ground everyone talks about the value proposition but no talks about the value proposition but no talks about the value proposition but no you know like what we're saying it's you know like what we're saying it's you know like what we're saying it's like well I mean I mean like well I mean I mean like well I mean I mean that's a huge question right I mean but that's a huge question right I mean but that's a huge question right I mean but the first the first thing that I'll say the first the first thing that I'll say the first the first thing that I'll say is let's stop putting everything into is let's stop putting everything into is let's stop putting everything into the box right I mean Smart City it's the box right I mean Smart City it's the box right I mean Smart City it's overused yes and it's just a way to overused yes and it's just a way to overused yes and it's just a way to categorize everything but as I've said a categorize everything but as I've said a categorize everything but as I've said a million times every city is a snowflake million times every city is a snowflake million times every city is a snowflake there are there is no cookie cutter there are there is no cookie cutter there are there is no cookie cutter thing that you're going to drop into a thing that you're going to drop into a thing that you're going to drop into a city and just go it works just like that city and just go it works just like that city and just go it works just like that one it's different so if I mean if we one it's different so if I mean if we one it's different so if I mean if we adopt something that's maybe more

adopt something that's maybe more adopt something that's maybe more realistic uh connected communities realistic uh connected communities realistic uh connected communities intelligent communities I don't know intelligent communities I don't know intelligent communities I don't know something something else because it's something something else because it's something something else because it's about the people yeah much more than the about the people yeah much more than the about the people yeah much more than the tag yeah I mean also there's a whole tag yeah I mean also there's a whole tag yeah I mean also there's a whole angle so you know when people talk about angle so you know when people talk about angle so you know when people talk about digital transformation all this stuff digital transformation all this stuff digital transformation all this stuff they usually talk about the outcome and they usually talk about the outcome and they usually talk about the outcome and the technology but they don't really the technology but they don't really the technology but they don't really talk about the stuff in between right talk about the stuff in between right talk about the stuff in between right which is which is which is um the prerequisite of all this stuff is um the prerequisite of all this stuff is um the prerequisite of all this stuff is you're modernizing something whether you're modernizing something whether you're modernizing something whether it's the infrastructure the applications it's the infrastructure the applications it's the infrastructure the applications and the stuff that runs on top of that and the stuff that runs on top of that and the stuff that runs on top of that infrastructure if you don't have that infrastructure if you don't have that infrastructure if you don't have that then nothing above it none of these then nothing above it none of these then nothing above it none of these fancy you know slide where you know fancy you know slide where you know fancy you know slide where you know presentations from academics and you presentations from academics and you presentations from academics and you know uh industry you know like sort of know uh industry you know like sort of know uh industry you know like sort of these business transformation these business transformation these business transformation evangelists matter you know you can talk evangelists matter you know you can talk evangelists matter you know you can talk all that stuff all day long and pressure all that stuff all day long and pressure all that stuff all day long and pressure companies to invest and do all that companies to invest and do all that companies to invest and do all that stuff but the first critical step is how stuff but the first critical step is how stuff but the first critical step is how do you how do we modernize the do you how do we modernize the do you how do we modernize the foundation right and so foundation right and so foundation right and so um it yeah and it's all about um it yeah and it's all about um it yeah and it's all about capabilities if you can't enable capabilities if you can't enable capabilities if you can't enable the new features and functions that are the new features and functions that are the new features and functions that are going to bring benefit to Citizens and going to bring benefit to Citizens and going to bring benefit to Citizens and communities and all that stuff it all communities and all that stuff it all communities and all that stuff it all becomes nonsense right and that's why I becomes nonsense right and that's why I becomes nonsense right and that's why I think that that that's that tough sell think that that that's that tough sell think that that that's that tough sell and um it is

and um it is and um it is like he said bill every environment is like he said bill every environment is like he said bill every environment is different which is why at the edge when different which is why at the edge when different which is why at the edge when you're dealing with snowflakes which is you're dealing with snowflakes which is you're dealing with snowflakes which is probably not the greatest giving us probably not the greatest giving us probably not the greatest giving us connotation is probably not the greatest connotation is probably not the greatest connotation is probably not the greatest term to use it's snowflake all the situations are different so all the situations are different so these these platforms these platform these these platforms these platform these these platforms these platform strategies don't work all that well you strategies don't work all that well you strategies don't work all that well you know like what know like what know like what we've been talking about forever you we've been talking about forever you we've been talking about forever you can't there's again you know can't there's again you know can't there's again you know you can give it a name uh I mean it's you can give it a name uh I mean it's you can give it a name uh I mean it's it's and and to your point I mean you it's and and to your point I mean you it's and and to your point I mean you know I think I think a lot of instances know I think I think a lot of instances know I think I think a lot of instances people organizations companies want to people organizations companies want to people organizations companies want to go in and go in and go in and they and one first and foremost they they and one first and foremost they they and one first and foremost they lead with tech lead with tech lead with tech and and that's I mean again Tech is the and and that's I mean again Tech is the and and that's I mean again Tech is the enabler and yeah there's a lot of neat enabler and yeah there's a lot of neat enabler and yeah there's a lot of neat neat stuff out there but if you're not neat stuff out there but if you're not neat stuff out there but if you're not in there looking at what is economic in there looking at what is economic in there looking at what is economic development doing what is Public Works development doing what is Public Works development doing what is Public Works doing what are this what are the doing what are this what are the doing what are this what are the residents and citizens saying that they residents and citizens saying that they residents and citizens saying that they want because it's all about workability want because it's all about workability want because it's all about workability livability and sustainability I mean livability and sustainability I mean livability and sustainability I mean those are the the core tenants to to those are the the core tenants to to those are the the core tenants to to delivering any of this delivering any of this delivering any of this um and and it and it I've said it a um and and it and it I've said it a um and and it and it I've said it a million times I when I start with the million times I when I start with the million times I when I start with the city it's never the sexy stuff it's city it's never the sexy stuff it's city it's never the sexy stuff it's always the foundational stuff it's you always the foundational stuff it's you always the foundational stuff it's you know what does your it infrastructure

know what does your it infrastructure know what does your it infrastructure look like how's your security how often look like how's your security how often look like how's your security how often do you audit how I mean all of these do you audit how I mean all of these do you audit how I mean all of these things yeah the energy the stuff that things yeah the energy the stuff that things yeah the energy the stuff that you always talk about if you don't have you always talk about if you don't have you always talk about if you don't have power you don't have anything right power you don't have anything right power you don't have anything right right yes how do you modernize that how right yes how do you modernize that how right yes how do you modernize that how do you integrate it how do you create do you integrate it how do you create do you integrate it how do you create that sort of minimum that sort of minimum that sort of minimum you know minimum uh first phase of your you know minimum uh first phase of your you know minimum uh first phase of your on the maturity curve that stack you on the maturity curve that stack you on the maturity curve that stack you know otherwise I mean not much happens know otherwise I mean not much happens know otherwise I mean not much happens you know and there's so much Brownfield you know and there's so much Brownfield you know and there's so much Brownfield you have to deal with right you have to deal with right you have to deal with right yeah um that maybe maybe MVC should yeah um that maybe maybe MVC should yeah um that maybe maybe MVC should stand for minimum viable City I would say I would say I would say that yeah I would say that yeah I would say that yeah I mean you can look at that but that I I mean you can look at that but that I I mean you can look at that but that I mean minimal viable okay so yeah you're mean minimal viable okay so yeah you're mean minimal viable okay so yeah you're talking about urban and rural talking about urban and rural talking about urban and rural I thought it stood for minimally minimum I thought it stood for minimally minimum I thought it stood for minimally minimum viable crap viable crap viable crap you know the whole fling the dung you know the whole fling the dung you know the whole fling the dung against the wall technique you know against the wall technique you know against the wall technique you know but actually in Barcelona like 10 years but actually in Barcelona like 10 years but actually in Barcelona like 10 years ago when a smart city was a hype here ago when a smart city was a hype here ago when a smart city was a hype here they start with the street so maybe that they start with the street so maybe that they start with the street so maybe that was called minimum buyable Street yeah yeah yeah yeah yeah then Santander was where I first saw then Santander was where I first saw then Santander was where I first saw things and you know how is Santander things and you know how is Santander things and you know how is Santander today

today today it's vacant it's a it's it's nothing it's vacant it's a it's it's nothing it's vacant it's a it's it's nothing is it Tombstone Arizona all the signs is it Tombstone Arizona all the signs is it Tombstone Arizona all the signs are all uh all the sensors off and there's a cost for intelligence you know there's a cost for intelligence you know well there's a cost it's it's piloting well there's a cost it's it's piloting well there's a cost it's it's piloting yourself to death and proof of yourself to death and proof of yourself to death and proof of concepting yourself to death uh I mean concepting yourself to death uh I mean concepting yourself to death uh I mean we have to get past the that whole thing we have to get past the that whole thing we have to get past the that whole thing um you know you what happens is um you know you what happens is um you know you what happens is companies go in they they do that whole companies go in they they do that whole companies go in they they do that whole showcase showcase showcase and then they it was paid by the and then they it was paid by the and then they it was paid by the European Union by the way so that was European Union by the way so that was European Union by the way so that was free free free okay nothing's free no I was gonna say okay nothing's free no I was gonna say okay nothing's free no I was gonna say somebody yeah that was paid with taxes somebody yeah that was paid with taxes somebody yeah that was paid with taxes but uh yeah there you go you paid for it but uh yeah there you go you paid for it but uh yeah there you go you paid for it but on the other hand I remember I had a but on the other hand I remember I had a but on the other hand I remember I had a conversation with the measure of conversation with the measure of conversation with the measure of Santander Santander Santander and and someone asks this question like and and someone asks this question like and and someone asks this question like if all the sensors that you put if all the sensors that you put if all the sensors that you put demonstrate that the Sun that you have demonstrate that the Sun that you have demonstrate that the Sun that you have in the city in the city in the city um um um makes the people that is living in the makes the people that is living in the makes the people that is living in the city get skin cancer easily because and city get skin cancer easily because and city get skin cancer easily because and and you discover that because of the and you discover that because of the and you discover that because of the data of course you're gonna share that data of course you're gonna share that data of course you're gonna share that data right with your citizens yeah and data right with your citizens yeah and data right with your citizens yeah and he was like no no I'm not gonna share he was like no no I'm not gonna share he was like no no I'm not gonna share the data so yeah there is data that it's

so yeah there is data that it's important to share other data that it's important to share other data that it's important to share other data that it's not relevant yeah yeah wow not relevant yeah yeah wow not relevant yeah yeah wow tribalism right people want to own the tribalism right people want to own the tribalism right people want to own the data data data oh my God the data well they don't want oh my God the data well they don't want oh my God the data well they don't want to share it people will discover that to share it people will discover that to share it people will discover that it's an it's an it's an uninhabitable place this is not a live uninhabitable place this is not a live uninhabitable place this is not a live boat uh not region so they would leave boat uh not region so they would leave boat uh not region so they would leave to Rob's garden to Rob's garden to Rob's garden [Laughter] [Laughter] [Laughter] and everything obviously nothing lasts and everything obviously nothing lasts and everything obviously nothing lasts forever you know this is why I started forever you know this is why I started forever you know this is why I started that Moab stuff so many years ago as that Moab stuff so many years ago as that Moab stuff so many years ago as soon as I realized that iot could be soon as I realized that iot could be soon as I realized that iot could be used to help this stuff instead of just used to help this stuff instead of just used to help this stuff instead of just business that's is you know after a business that's is you know after a business that's is you know after a while you like the light bulb comes on while you like the light bulb comes on while you like the light bulb comes on and you can connect the dots and it's and you can connect the dots and it's and you can connect the dots and it's like oh maybe we should probably do this like oh maybe we should probably do this like oh maybe we should probably do this um um um will it make a difference I don't know will it make a difference I don't know will it make a difference I don't know yeah yeah yeah yeah I mean and I think sometimes the yeah I mean and I think sometimes the yeah I mean and I think sometimes the problems are so big that even iot their problems are so big that even iot their problems are so big that even iot their IIT is not a savior right I mean what IIT is not a savior right I mean what IIT is not a savior right I mean what like what you're saying rob like what you're saying rob like what you're saying rob um these the wine industry uh has known um these the wine industry uh has known um these the wine industry uh has known for years that there is something not for years that there is something not for years that there is something not right they have known for a long time right they have known for a long time right they have known for a long time because climate microclimates are because climate microclimates are because climate microclimates are everything uh to a water and and a wine everything uh to a water and and a wine everything uh to a water and and a wine maker maker maker it's everything right you know you hear it's everything right you know you hear it's everything right you know you hear about good years and bad years is about good years and bad years is about good years and bad years is because the micro climate was slightly because the micro climate was slightly because the micro climate was slightly different that year now I mean if if the

different that year now I mean if if the different that year now I mean if if the only solution is man this stuff is so only solution is man this stuff is so only solution is man this stuff is so wacky you know these variations are so wacky you know these variations are so wacky you know these variations are so wacky and I have absolutely no idea how wacky and I have absolutely no idea how wacky and I have absolutely no idea how to grow good wine in this region anymore to grow good wine in this region anymore to grow good wine in this region anymore you just buy buying the southern tip of you just buy buying the southern tip of you just buy buying the southern tip of I will just keep moving North you know I will just keep moving North you know I will just keep moving North you know like my wife and I started to go wine like my wife and I started to go wine like my wife and I started to go wine tasting in the Okanagan region of tasting in the Okanagan region of tasting in the Okanagan region of British Columbia it's like how could British Columbia it's like how could British Columbia it's like how could this be possible how could they have this be possible how could they have this be possible how could they have Cabernet Sauvignon grapes this far north Cabernet Sauvignon grapes this far north Cabernet Sauvignon grapes this far north well in the past they could not but now well in the past they could not but now well in the past they could not but now they can yeah I wonder how that happened they can yeah I wonder how that happened they can yeah I wonder how that happened you know how does the wine industry keep you know how does the wine industry keep you know how does the wine industry keep chucking along in California as chucking along in California as chucking along in California as California gets so hot well a lot of California gets so hot well a lot of California gets so hot well a lot of those wine regions are near closer to those wine regions are near closer to those wine regions are near closer to the coast and you know and California the coast and you know and California the coast and you know and California actually the whole West Coast if you're actually the whole West Coast if you're actually the whole West Coast if you're within five miles or so of the coast within five miles or so of the coast within five miles or so of the coast it's dramatically cooler and sometimes it's dramatically cooler and sometimes it's dramatically cooler and sometimes cold cold cold uh but then you start going 5 10 15 uh but then you start going 5 10 15 uh but then you start going 5 10 15 miles Inland and it's scorching hot miles Inland and it's scorching hot miles Inland and it's scorching hot right you know because the Marine layer right you know because the Marine layer right you know because the Marine layer from the Ocean Pacific Ocean is super from the Ocean Pacific Ocean is super from the Ocean Pacific Ocean is super cold you know yeah yeah I have to go all right go fight the yeah I have to go all right go fight the fight Mark yeah go tell everybody you fight Mark yeah go tell everybody you fight Mark yeah go tell everybody you know you're gonna save the Earth man you know you're gonna save the Earth man you know you're gonna save the Earth man you know yeah know yeah know yeah the other thing is when we started the other thing is when we started the other thing is when we started talking about this whole climate thing talking about this whole climate thing talking about this whole climate thing and it was also because I just had

and it was also because I just had and it was also because I just had mention that when I post anything about mention that when I post anything about mention that when I post anything about warming or heat I get attacked on warming or heat I get attacked on warming or heat I get attacked on LinkedIn and Twitter by lots of people LinkedIn and Twitter by lots of people LinkedIn and Twitter by lots of people like a lot of people attacked me and say like a lot of people attacked me and say like a lot of people attacked me and say I'm an idiot and lots of lots of bad I'm an idiot and lots of lots of bad I'm an idiot and lots of lots of bad stuff saying that it's not real stuff saying that it's not real stuff saying that it's not real and so oh women you're suggesting that and so oh women you're suggesting that and so oh women you're suggesting that global warming is real is that what global warming is real is that what global warming is real is that what you're saying yes yes I know I probably you're saying yes yes I know I probably you're saying yes yes I know I probably I probably crossed a line there didn't I I probably crossed a line there didn't I I probably crossed a line there didn't I just a little bit just a little bit just just a little bit just a little bit just just a little bit just a little bit just a little bit hey a little bit hey a little bit hey I just made some observations you know I just made some observations you know I just made some observations you know it's all my friends in Texas are burning it's all my friends in Texas are burning it's all my friends in Texas are burning alive right now alive right now alive right now oh yeah you know oh yeah you know oh yeah you know so uh yeah I grew up in Texas and it was so uh yeah I grew up in Texas and it was so uh yeah I grew up in Texas and it was hot but it wasn't that hot hot but it wasn't that hot hot but it wasn't that hot yeah it's I mean it's it's ridiculous yeah it's I mean it's it's ridiculous yeah it's I mean it's it's ridiculous yeah you're there right Bill yes it is yeah you're there right Bill yes it is yeah you're there right Bill yes it is it is absolutely ridiculous I mean I it is absolutely ridiculous I mean I it is absolutely ridiculous I mean I walk outside and I'm like oh hell no and walk outside and I'm like oh hell no and walk outside and I'm like oh hell no and I'll go right back I'm gonna get I'll go right back I'm gonna get I'll go right back I'm gonna get underneath my Big Ass Fans that's it I mean yeah there's an that's it I mean yeah there's an industry you should invest in it's the industry you should invest in it's the industry you should invest in it's the generator industry because generator industry because generator industry because a lot of friends you know it's if if we a lot of friends you know it's if if we a lot of friends you know it's if if we lose power in the Pacific Northwest and lose power in the Pacific Northwest and lose power in the Pacific Northwest and you don't have lights it's still kind of you don't have lights it's still kind of you don't have lights it's still kind of okay if you lose power in Texas or okay if you lose power in Texas or okay if you lose power in Texas or Phoenix Phoenix Phoenix you're burning alive in your house you you're burning alive in your house you you're burning alive in your house you are burning and and people and so it are burning and and people and so it are burning and and people and so it sucks and so I have more and more sucks and so I have more and more sucks and so I have more and more friends I know who've bought generators

friends I know who've bought generators friends I know who've bought generators um um um to pollute more the space that that to pollute more the space that that to pollute more the space that that contribute yes they do yeah but in contribute yes they do yeah but in contribute yes they do yeah but in exchange for that temporary comfort and exchange for that temporary comfort and exchange for that temporary comfort and convenience right which goes back to our convenience right which goes back to our convenience right which goes back to our early conversation right it's like what early conversation right it's like what early conversation right it's like what have you done for me like me how do I have you done for me like me how do I have you done for me like me how do I feel right now climate change will feel right now climate change will feel right now climate change will probably happen after I'm dead I wouldn't be comfortable so you know I wouldn't be comfortable so you know yeah so uh it's interesting alternative yeah so uh it's interesting alternative yeah so uh it's interesting alternative sources of power to make sure your air sources of power to make sure your air sources of power to make sure your air conditioning keeps going or right people conditioning keeps going or right people conditioning keeps going or right people whose air conditioning goes out it dies whose air conditioning goes out it dies whose air conditioning goes out it dies during the summer in Texas and they're during the summer in Texas and they're during the summer in Texas and they're like going it's a short-term game for a like going it's a short-term game for a like going it's a short-term game for a long-term pain yes I mean right I don't I agree I mean right I don't I agree wholeheartedly the uh I'm sorry yeah the wholeheartedly the uh I'm sorry yeah the wholeheartedly the uh I'm sorry yeah the the generator piece of it is is is the generator piece of it is is is the generator piece of it is is is important but so someone like myself important but so someone like myself important but so someone like myself goes solar goes solar goes solar and Storage and Storage and Storage so I'm bi-directional on all fronts yeah so I'm bi-directional on all fronts yeah so I'm bi-directional on all fronts yeah and and I have I mean everything was and and I have I mean everything was and and I have I mean everything was designed such that if I have an outage designed such that if I have an outage designed such that if I have an outage not my not just my critical information not my not just my critical information not my not just my critical information my entire house will run my entire house will run my entire house will run for the next week for the next week for the next week is that all solar or do you have a is that all solar or do you have a is that all solar or do you have a diesel like a natural gas or whatever diesel like a natural gas or whatever diesel like a natural gas or whatever generator as well no natural gas generator as well no natural gas generator as well no natural gas generator I have storage okay all right

generator I have storage okay all right generator I have storage okay all right so you got a lot a bunch of batteries so you got a lot a bunch of batteries so you got a lot a bunch of batteries he's moderate I got a big giant two big he's moderate I got a big giant two big he's moderate I got a big giant two big giant batteries yeah big ones well two giant batteries yeah big ones well two giant batteries yeah big ones well two big giant boxes with a bunch of big giant boxes with a bunch of big giant boxes with a bunch of batteries inside batteries inside batteries inside right yeah right he's doing it right right yeah right he's doing it right right yeah right he's doing it right cool yeah that's crazy yeah did you buy cool yeah that's crazy yeah did you buy cool yeah that's crazy yeah did you buy those from Elon those from Elon those from Elon no I'm not going Powerball man okay I'm no I'm not going Powerball man okay I'm no I'm not going Powerball man okay I'm curious how well I I don't know how well curious how well I I don't know how well curious how well I I don't know how well Powerball is doing in in sales or a lot Powerball is doing in in sales or a lot Powerball is doing in in sales or a lot of people are buying that stuff my of people are buying that stuff my of people are buying that stuff my neighbors two doors down neighbors two doors down neighbors two doors down um have have uh they have four of them um have have uh they have four of them um have have uh they have four of them in their garage okay in their garage okay in their garage okay um you know and that's you know I looked um you know and that's you know I looked um you know and that's you know I looked at it I was like nah I like I like a lot at it I was like nah I like I like a lot at it I was like nah I like I like a lot of Elon stuff but when it comes to when of Elon stuff but when it comes to when of Elon stuff but when it comes to when it comes to that it comes to that it comes to that folks like Generac and others are are folks like Generac and others are are folks like Generac and others are are better yeah yeah so I I you would know better yeah yeah so I I you would know better yeah yeah so I I you would know but generac's a really well-known but generac's a really well-known but generac's a really well-known generator company and their primary generator company and their primary generator company and their primary business is you know gasoline or diesel business is you know gasoline or diesel business is you know gasoline or diesel powered generators powered generators powered generators um I didn't know they were making um I didn't know they were making um I didn't know they were making batteries as well that's cool yes batteries as well that's cool yes batteries as well that's cool yes starter yes sir all right all right starter yes sir all right all right starter yes sir all right all right because a lot of people will have that because a lot of people will have that because a lot of people will have that generators connected in with their generators connected in with their generators connected in with their natural gas line coming into their house natural gas line coming into their house natural gas line coming into their house and so yeah I I mean I mean well you've and so yeah I I mean I mean well you've and so yeah I I mean I mean well you've been out to the house so yeah it's I been out to the house so yeah it's I been out to the house so yeah it's I mean it's a lot of space to to cool off mean it's a lot of space to to cool off mean it's a lot of space to to cool off and yeah

and yeah and yeah right yeah right absolutely absolutely right yeah right absolutely absolutely right yeah right absolutely absolutely oh hell I I just had a flipping 500 oh hell I I just had a flipping 500 oh hell I I just had a flipping 500 water bill water bill water bill what wow what wow what wow wait we're actually going to charge wait we're actually going to charge wait we're actually going to charge people for water what I mean come on man people for water what I mean come on man people for water what I mean come on man I'm like and then I went out there and I I'm like and then I went out there and I I'm like and then I went out there and I looked because I was like you know 500 looked because I was like you know 500 looked because I was like you know 500 and I'm like I'm looking at the math um and I'm like I'm looking at the math um and I'm like I'm looking at the math um you know how much per gallon and then I you know how much per gallon and then I you know how much per gallon and then I saw that they were charging me a premium saw that they were charging me a premium saw that they were charging me a premium because of how much I was watering but because of how much I was watering but because of how much I was watering but you you see how much grass I have in the you you see how much grass I have in the you you see how much grass I have in the back back back yeah yeah yeah time to get astro turf time to get astro turf time to get astro turf I'm serious I thought I thought about it I'm serious I thought I thought about it I'm serious I thought I thought about it I'm like I'm like there's just I'm like I'm like there's just I'm like I'm like there's just so much so much so much cost built in to you know having trying cost built in to you know having trying cost built in to you know having trying to do anything so Landscaping is going to do anything so Landscaping is going to do anything so Landscaping is going to be it's a killer yeah to be it's a killer yeah to be it's a killer yeah and for all you people in California and for all you people in California and for all you people in California looking to move to Texas thinking you're looking to move to Texas thinking you're looking to move to Texas thinking you're going to get the hookup because going to get the hookup because going to get the hookup because everything's so cheap there'll be hidden everything's so cheap there'll be hidden everything's so cheap there'll be hidden costs costs costs um that you don't they're not hidden um that you don't they're not hidden um that you don't they're not hidden they're not hidden let's lift up the they're not hidden let's lift up the they're not hidden let's lift up the hood on that one yeah hood on that one yeah hood on that one yeah you'll realize ooh this place is not you'll realize ooh this place is not you'll realize ooh this place is not that cheap yeah you'll go oh the house that cheap yeah you'll go oh the house that cheap yeah you'll go oh the house only costs this much compared to it only costs this much compared to it only costs this much compared to it costing this much in Palo Alto it what a costing this much in Palo Alto it what a costing this much in Palo Alto it what a deal but then there's all these extra deal but then there's all these extra deal but then there's all these extra the taxes the taxes the taxes monthly taxes mud taxes all kinds of monthly taxes mud taxes all kinds of monthly taxes mud taxes all kinds of things blah blah blah property tax how things blah blah blah property tax how things blah blah blah property tax how about that about that about that yeah

yeah yeah bill you look like you want to come back bill you look like you want to come back bill you look like you want to come back to California well I mean you know I'm still good in well I mean you know I'm still good in California so uh you know California so uh you know California so uh you know I'm still I'm still good I mean that was I'm still I'm still good I mean that was I'm still I'm still good I mean that was one of the things you know realtor was one of the things you know realtor was one of the things you know realtor was like well if you if you sell your house like well if you if you sell your house like well if you if you sell your house I'm like who said I'm selling I'm like who said I'm selling I'm like who said I'm selling good for you man God exactly that's why good for you man God exactly that's why good for you man God exactly that's why I tell a lot of folks is like look I tell a lot of folks is like look I tell a lot of folks is like look um just rent your place open it up that um just rent your place open it up that um just rent your place open it up that yeah whatever you make uh in profit yeah whatever you make uh in profit yeah whatever you make uh in profit you'll be able to use to pay for your you'll be able to use to pay for your you'll be able to use to pay for your house anywhere else but you know if you house anywhere else but you know if you house anywhere else but you know if you sell you will you won't be able to come sell you will you won't be able to come sell you will you won't be able to come back back back it it yeah yeah pretty much you're like it it yeah yeah pretty much you're like it it yeah yeah pretty much you're like you're like you're like you're like in right in right in right a lot you will not be able to return a lot you will not be able to return a lot you will not be able to return that's a good point good start moving on that's a good point good start moving on that's a good point good start moving on your part dude yeah for you Bill yeah your part dude yeah for you Bill yeah your part dude yeah for you Bill yeah but I I'll tell you I I I I I joined but I I'll tell you I I I I I joined but I I'll tell you I I I I I joined late and everything I mean it's I got I late and everything I mean it's I got I late and everything I mean it's I got I gotta head down to Austin but gotta head down to Austin but gotta head down to Austin but um that post um that post um that post about our good friends using active about our good friends using active about our good friends using active directory directory directory boy you lit me up with that one who who boy you lit me up with that one who who boy you lit me up with that one who who me you oh yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah what was the post about active it was what was the post about active it was what was the post about active it was about about about um the um the Microsoft uh hack email um the um the Microsoft uh hack email um the um the Microsoft uh hack email hack yeah through a software hack yeah through a software hack yeah through a software vulnerability uh and it just happened to vulnerability uh and it just happened to vulnerability uh and it just happened to be for uh you know the dod I think right

be for uh you know the dod I think right be for uh you know the dod I think right yeah yeah so yeah yeah so yeah yeah so um you know um you know um you know had some uh folks and it was pretty had some uh folks and it was pretty had some uh folks and it was pretty interesting you know it's like yeah the interesting you know it's like yeah the interesting you know it's like yeah the government is like about 10 years behind government is like about 10 years behind government is like about 10 years behind on what best practices are in I.T and on what best practices are in I.T and on what best practices are in I.T and one of them is you number one whoever one of them is you number one whoever one of them is you number one whoever came out with the first Jedi proposal came out with the first Jedi proposal came out with the first Jedi proposal was like it should have done their was like it should have done their was like it should have done their homework because we were way past single homework because we were way past single homework because we were way past single sourcing cloud services sourcing cloud services sourcing cloud services multi-cloud okay maybe a little bit multi-cloud okay maybe a little bit multi-cloud okay maybe a little bit better but don't put everything up in better but don't put everything up in better but don't put everything up in the cloud because we're in the era of the cloud because we're in the era of the cloud because we're in the era of hybrid cloud and people trying to keep hybrid cloud and people trying to keep hybrid cloud and people trying to keep things on premises you know and so now things on premises you know and so now things on premises you know and so now while the government and the dod and all while the government and the dod and all while the government and the dod and all those guys are going up to the cloud those guys are going up to the cloud those guys are going up to the cloud everyone is going the other way and so everyone is going the other way and so everyone is going the other way and so we'll probably see a shift in thinking we'll probably see a shift in thinking we'll probably see a shift in thinking over the next 10 years there was some over the next 10 years there was some over the next 10 years there was some irony there but it's far behind as the irony there but it's far behind as the irony there but it's far behind as the government is it was the government that government is it was the government that government is it was the government that detected the security problem and the detected the security problem and the detected the security problem and the hack was not Microsoft they had to tell hack was not Microsoft they had to tell hack was not Microsoft they had to tell Microsoft that that treasure was hosed Microsoft that that treasure was hosed Microsoft that that treasure was hosed really and I mean but that that happens really and I mean but that that happens really and I mean but that that happens quite a bit I mean log 4J wasn't quite a bit I mean log 4J wasn't quite a bit I mean log 4J wasn't discovered by the cloud providers discovered by the cloud providers discovered by the cloud providers oh and by the way log 4J was not an oh and by the way log 4J was not an oh and by the way log 4J was not an anomaly either right people were like oh anomaly either right people were like oh anomaly either right people were like oh well that's a once no no it's not it is

well that's a once no no it's not it is well that's a once no no it's not it is a warning people that's right it's a a warning people that's right it's a a warning people that's right it's a warning warning warning if you actively did a cve scan on your if you actively did a cve scan on your if you actively did a cve scan on your systems you would find a number of them systems you would find a number of them systems you would find a number of them that are just there that are just there that are just there we never patched them we never did we never patched them we never did we never patched them we never did anything about them but they don't anything about them but they don't anything about them but they don't consider them a threat they're dormant consider them a threat they're dormant consider them a threat they're dormant and then they're exposed later and and then they're exposed later and and then they're exposed later and people are like shocked you know what people are like shocked you know what people are like shocked you know what the funny thing is we had an episode the funny thing is we had an episode the funny thing is we had an episode about this on open source uh software about this on open source uh software about this on open source uh software right and right and right and um um um you know somebody noted wow only if you know somebody noted wow only if you know somebody noted wow only if um you know the log for Jay guys knew um you know the log for Jay guys knew um you know the log for Jay guys knew about watched this episode because we about watched this episode because we about watched this episode because we had been talking about it a couple of had been talking about it a couple of had been talking about it a couple of months before that thing happened Coffee Talk man I mean I'm sorry I'm Coffee Talk man I mean I'm sorry I'm sorry you just have to watch and then sorry you just have to watch and then sorry you just have to watch and then look at the timeline and we're just like look at the timeline and we're just like look at the timeline and we're just like on hit everywhere it's like scary it's on hit everywhere it's like scary it's on hit everywhere it's like scary it's kind of scary oh my God we did that we talked about oh my God we did that we talked about that and it's just like oh wow that and it's just like oh wow that and it's just like oh wow but it's very prophetic but it's very prophetic but it's very prophetic well you know we just don't assume that well you know we just don't assume that well you know we just don't assume that you know these techno you know take you know these techno you know take you know these techno you know take don't take a techno religious stance on don't take a techno religious stance on don't take a techno religious stance on anything be practical you know and then anything be practical you know and then anything be practical you know and then and then don't subscribe to all the hype

and then don't subscribe to all the hype and then don't subscribe to all the hype and then you're gonna be much better off and then you're gonna be much better off and then you're gonna be much better off I mean it's really what it boils down to I mean it's really what it boils down to I mean it's really what it boils down to right I don't think it's anybody right I don't think it's anybody right I don't think it's anybody trustworthy no matter how much you love trustworthy no matter how much you love trustworthy no matter how much you love the brand the brand the brand we were we were talking about s-bombs we were we were talking about s-bombs we were we were talking about s-bombs like two years ago yeah and the like two years ago yeah and the like two years ago yeah and the importance of them and how they could be importance of them and how they could be importance of them and how they could be used and what they should be doing and used and what they should be doing and used and what they should be doing and you tell our audience what that acronym you tell our audience what that acronym you tell our audience what that acronym stands for software bill of materials stands for software bill of materials stands for software bill of materials folks yeah and that's something we've folks yeah and that's something we've folks yeah and that's something we've done forever it you know what it the done forever it you know what it the done forever it you know what it the thing about it that there's never been thing about it that there's never been thing about it that there's never been an audit against them right okay and an audit against them right okay and an audit against them right okay and that's what you need you need a hub or that's what you need you need a hub or that's what you need you need a hub or something that holds it's just that something that holds it's just that something that holds it's just that configuration management right yeah configuration management right yeah configuration management right yeah yeah um but but you know you want to yeah um but but you know you want to yeah um but but you know you want to take it to the next level that's why take it to the next level that's why take it to the next level that's why it's starting with any entity that I it's starting with any entity that I it's starting with any entity that I work with we have to get the foundation work with we have to get the foundation work with we have to get the foundation right because if you're talking about right because if you're talking about right because if you're talking about deploying anything on the OT side of the deploying anything on the OT side of the deploying anything on the OT side of the world and your foundation is not right world and your foundation is not right world and your foundation is not right all you did was increase your attack all you did was increase your attack all you did was increase your attack surface surface surface now well you now well you now well you um you know the White House introduced um you know the White House introduced um you know the White House introduced that new measure what is it a trusted that new measure what is it a trusted that new measure what is it a trusted smart device thing right smart device thing right smart device thing right um you know um you know um you know um let me see if I can get his name um let me see if I can get his name um let me see if I can get his name right who sent it to us right who sent it to us right who sent it to us he's going to kill me for not getting he's going to kill me for not getting he's going to kill me for not getting government seal of approval with a QR government seal of approval with a QR government seal of approval with a QR code yeah Luke's uh Luke's uh uh Lucas Lucas yeah Luke's uh Luke's uh uh Lucas Lucas uh malinowski we're going to give you uh malinowski we're going to give you uh malinowski we're going to give you props here yeah I mean it we probably

props here yeah I mean it we probably props here yeah I mean it we probably need more than s-bomb you know yeah no need more than s-bomb you know yeah no need more than s-bomb you know yeah no you do you do need more than that it it you do you do need more than that it it you do you do need more than that it it you need you need you need some some you need you need you need some some you need you need you need some some diligence you need some cve monitoring diligence you need some cve monitoring diligence you need some cve monitoring you need these other things for for look you need these other things for for look you need these other things for for look cities utilities municipalities cities utilities municipalities cities utilities municipalities Educators all of that Educators all of that Educators all of that there are solutions out there there are solutions out there there are solutions out there that you are depending on that will not that you are depending on that will not that you are depending on that will not do what you need them to do you will be do what you need them to do you will be do what you need them to do you will be exposed exposed exposed um and and I mean if you don't um and and I mean if you don't um and and I mean if you don't understand cve management and cve understand cve management and cve understand cve management and cve monitoring and how to patch and what to monitoring and how to patch and what to monitoring and how to patch and what to patch and uh those types of things you patch and uh those types of things you patch and uh those types of things you need to talk to someone yeah need to talk to someone yeah need to talk to someone yeah um and figure figure that out because um and figure figure that out because um and figure figure that out because I'm not even going to give those those I'm not even going to give those those I'm not even going to give those those Solutions uh any any name cred but Solutions uh any any name cred but Solutions uh any any name cred but um we all know who they are um we all know who they are um we all know who they are um and you're you're not protected I've um and you're you're not protected I've um and you're you're not protected I've still seen cities get hacked and they go still seen cities get hacked and they go still seen cities get hacked and they go to these services that are supposed to to these services that are supposed to to these services that are supposed to be monitoring their infrastructure and be monitoring their infrastructure and be monitoring their infrastructure and monitoring their environments and monitoring their environments and monitoring their environments and everything and all they can tell them is everything and all they can tell them is everything and all they can tell them is an IP address that attacked them an IP address that attacked them an IP address that attacked them yeah I I don't I don't want to I don't yeah I I don't I don't want to I don't yeah I I don't I don't want to I don't want forensic information I want want forensic information I want want forensic information I want prevention prevention yeah well that prevention prevention yeah well that prevention prevention yeah well that that's tough I want ransomware oh my God this is like I want ransomware oh my God this is like the longest longest the longest longest the longest longest hey you know even after I did that post

hey you know even after I did that post hey you know even after I did that post on LinkedIn my usual one about sales on LinkedIn my usual one about sales on LinkedIn my usual one about sales people contacting me and all that kind people contacting me and all that kind people contacting me and all that kind of [ __ ] there's like five or six more of [ __ ] there's like five or six more of [ __ ] there's like five or six more people today hey yeah I know our paths people today hey yeah I know our paths people today hey yeah I know our paths crossed somewhere I noticed we're still crossed somewhere I noticed we're still crossed somewhere I noticed we're still we're in the same whatever industry if we're in the same whatever industry if we're in the same whatever industry if we could get on a call I mean it just we could get on a call I mean it just we could get on a call I mean it just never stops I like post stuff out there never stops I like post stuff out there never stops I like post stuff out there and they see it and they still yeah and they see it and they still yeah and they see it and they still yeah yeah yeah yeah you know what you should do you know you know what you should do you know you know what you should do you know what you should do and I'll and I'll what you should do and I'll and I'll what you should do and I'll and I'll leave it at this you should you should leave it at this you should you should leave it at this you should you should tell them yeah get on their calendar and tell them yeah get on their calendar and tell them yeah get on their calendar and then never show up then never show up then never show up exactly I love what Stephanie said we've exactly I love what Stephanie said we've exactly I love what Stephanie said we've we've talked about this before too the we've talked about this before too the we've talked about this before too the sales comp person comes to pitch you sales comp person comes to pitch you sales comp person comes to pitch you let's get a call and then they they say let's get a call and then they they say let's get a call and then they they say use my calendar link to schedule a use my calendar link to schedule a use my calendar link to schedule a meeting with me and they're the one meeting with me and they're the one meeting with me and they're the one who's pitching you yeah and it's like who's pitching you yeah and it's like who's pitching you yeah and it's like I'm not going I'm not taking the effort I'm not going I'm not taking the effort I'm not going I'm not taking the effort to go to your calendly link is that a to go to your calendly link is that a to go to your calendly link is that a meeting for you to you know spam me with meeting for you to you know spam me with meeting for you to you know spam me with whatever [ __ ] thing you want me to whatever [ __ ] thing you want me to whatever [ __ ] thing you want me to buy buy buy well you know it's like yeah you're the well you know it's like yeah you're the well you know it's like yeah you're the one who's supposed to be bending over one who's supposed to be bending over one who's supposed to be bending over backwards to hopefully get me to listen backwards to hopefully get me to listen backwards to hopefully get me to listen to you for 15 minutes the link is the opposite of what a sales the link is the opposite of what a sales person should be doing yeah so like net person should be doing yeah so like net person should be doing yeah so like net net piss off people score will go up up net piss off people score will go up up net piss off people score will go up up folks that's what it is I'm telling you folks that's what it is I'm telling you folks that's what it is I'm telling you man for any of those folks anyone that's man for any of those folks anyone that's man for any of those folks anyone that's listening that's trying to sell me

listening that's trying to sell me listening that's trying to sell me anything I got I only got two things for anything I got I only got two things for anything I got I only got two things for you hard times and wooden nickels you hard times and wooden nickels you hard times and wooden nickels laughs I'm fresh out of wooden nickels laughs I'm fresh out of wooden nickels laughs I'm fresh out of wooden nickels uh I thought you were I got a trash can uh I thought you were I got a trash can uh I thought you were I got a trash can for you for you for you jump in I said I I those are the only two things I said I I those are the only two things I have for you I have nothing else okay I have for you I have nothing else okay I have for you I have nothing else okay maybe you should you go to these maybe you should you go to these maybe you should you go to these people's calendly and fill up their people's calendly and fill up their people's calendly and fill up their entire calendar that's too funny actually yeah spam that's too funny actually yeah spam their calendar their calendar their calendar or whatever that's for it yeah ask for or whatever that's for it yeah ask for or whatever that's for it yeah ask for it it's like I'm not gonna jump on but it it's like I'm not gonna jump on but it it's like I'm not gonna jump on but hey I booked your entire so you can't do hey I booked your entire so you can't do hey I booked your entire so you can't do this to anyone else because your this to anyone else because your this to anyone else because your calendar is booked exactly I'll be free calendar is booked exactly I'll be free calendar is booked exactly I'll be free one of those days yeah one of those days yeah one of those days yeah maybe all right who wants to take us out maybe all right who wants to take us out maybe all right who wants to take us out rob you gotta do it now that you're like rob you gotta do it now that you're like rob you gotta do it now that you're like refreshed and ready to close out this refreshed and ready to close out this refreshed and ready to close out this episode episode episode thanks everyone for coming thanks for thanks everyone for coming thanks for thanks everyone for coming thanks for waking me up this morning you know it it waking me up this morning you know it it waking me up this morning you know it it truly is coffee talk right you know I truly is coffee talk right you know I truly is coffee talk right you know I started off in the days and then we got started off in the days and then we got started off in the days and then we got super controversial talked about lots of super controversial talked about lots of super controversial talked about lots of stuff that have nothing to do with iot stuff that have nothing to do with iot stuff that have nothing to do with iot it might be important you know it might be important you know it might be important you know um hopefully you take our advice on um hopefully you take our advice on um hopefully you take our advice on filling up sales guys calendly calendars filling up sales guys calendly calendars filling up sales guys calendly calendars you know I think that's important you you know I think that's important you you know I think that's important you know uh and then if you want to learn know uh and then if you want to learn know uh and then if you want to learn more about us and what we talk about go more about us and what we talk about go more about us and what we talk about go to iotcoffee talk.com which will

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