IoT Coffee Talk: Episode 242 - 2025: The Year of Analog

I got a CD player to go with at my amp I got a CD player to go with at my amp you you you know you want to just play that welcome know you want to just play that welcome know you want to just play that welcome to welcome to 2025 a CD player to welcome to 2025 a CD player to welcome to 2025 a CD player okay can you hear it yeah yeah that's okay can you hear it yeah yeah that's okay can you hear it yeah yeah that's good quality good quality good quality yeah oh yeah hey people we're starting off 2025 yeah hey people we're starting off 2025 with yach rock baby happy New Year baby happy New Year everyone oh my everyone oh my everyone oh my God happy New Year God happy New Year God happy New Year happy New Year oh boy takes me back where's Year oh boy takes me back where's where's my lighter where's my my lighter all right lighter all right woohoo were you feeling the love there woohoo were you feeling the love there woohoo were you feeling the love there way to bring it in way to bring it in way to bring it in way to bring it in way to bring it in way to bring it in yeah in we brought it in with seals and yeah in we brought it in with seals and yeah in we brought it in with seals and cross you know you know you know I cross you know you know you know I cross you know you know you know I pulled out my all my old CDs you pulled out my all my old CDs you pulled out my all my old CDs you know exist greatest hits you know Ryan know exist greatest hits you know Ryan know exist greatest hits you know Ryan is going what the hell is this music how is going what the hell is this music how is going what the hell is this music how could they have Greatest Hits I've never could they have Greatest Hits I've never could they have Greatest Hits I've never even heard of them how do they even have even heard of them how do they even have even heard of them how do they even have a a a hit you know what you know what's hot hit you know what you know what's hot hit you know what you know what's hot right now Rob is also uh cassette tapes right now Rob is also uh cassette tapes right now Rob is also uh cassette tapes so I was in a record store the other so I was in a record store the other so I was in a record store the other day that's like a hot thing now I don't day that's like a hot thing now I don't day that's like a hot thing now I don't know if you've seen the movie um uh

know if you've seen the movie um uh know if you've seen the movie um uh perfect days uh it's the great movie and perfect days uh it's the great movie and perfect days uh it's the great movie and and he has a cassette deck in his it's and he has a cassette deck in his it's and he has a cassette deck in his it's an older guy who cleans toilets in Tokyo an older guy who cleans toilets in Tokyo an older guy who cleans toilets in Tokyo and kind of is very like I love that and kind of is very like I love that and kind of is very like I love that goes through his life and he has a tape goes through his life and he has a tape goes through his life and he has a tape deck in his car and these young people deck in his car and these young people deck in his car and these young people who he befriends kind of discovers these who he befriends kind of discovers these who he befriends kind of discovers these cassettes pre-recorded cassettes you cassettes pre-recorded cassettes you cassettes pre-recorded cassettes you know well you whenever Young Folks hear know well you whenever Young Folks hear know well you whenever Young Folks hear the word mixtape that's what we're the word mixtape that's what we're the word mixtape that's what we're talking about my God what the hell I talking about my God what the hell I talking about my God what the hell I know how do you guys have all this crap know how do you guys have all this crap know how do you guys have all this crap in your of in your of in your of crap I think we discussed that in one of crap I think we discussed that in one of crap I think we discussed that in one of the shows I'm actually buying back DVDs the shows I'm actually buying back DVDs the shows I'm actually buying back DVDs and CDs and and LPS because I'm sick and and CDs and and LPS because I'm sick and and CDs and and LPS because I'm sick and tired of those streaming services tired of those streaming services tired of those streaming services deciding where I can stream things on deciding where I can stream things on deciding where I can stream things on Art and you don't own the music anymore Art and you don't own the music anymore Art and you don't own the music anymore so I was for the New Year's days usually so I was for the New Year's days usually so I was for the New Year's days usually I do a little bit of mix on my my mixer I do a little bit of mix on my my mixer I do a little bit of mix on my my mixer and every year the same thing happen I I and every year the same thing happen I I and every year the same thing happen I I fire the thing it's on tractor it's fire the thing it's on tractor it's fire the thing it's on tractor it's connected to Apple musics and half of connected to Apple musics and half of connected to Apple musics and half of the songs I can't use because there some the songs I can't use because there some the songs I can't use because there some kind of digital Rights kind of digital Rights kind of digital Rights Management or disappears from the C Management or disappears from the C Management or disappears from the C yeah you in the yes yes that's right I yeah you in the yes yes that's right I yeah you in the yes yes that's right I hate that you know it's no.0 so the hate that you know it's no.0 so the hate that you know it's no.0 so the cassette thing go ahead about the cassette I want thing go ahead about the cassette I want to hear it I want to hear it I don't to hear it I want to hear it I don't to hear it I want to hear it I don't have I just noticed Pete saw cassettes I have I just noticed Pete saw cassettes I have I just noticed Pete saw cassettes I I went to um the sub poop store at I went to um the sub poop store at I went to um the sub poop store at Seattle seac airport and they do have a

Seattle seac airport and they do have a Seattle seac airport and they do have a whole section of cassettes you know or whole section of cassettes you know or whole section of cassettes you know or you can get Pearl Jam on cassette you you can get Pearl Jam on cassette you you can get Pearl Jam on cassette you know or something like that so I would know or something like that so I would know or something like that so I would love to have a tape deck you know with love to have a tape deck you know with love to have a tape deck you know with dolc hit your local Goodwill it's the dolc hit your local Goodwill it's the dolc hit your local Goodwill it's the best place to buy a tape deck these days best place to buy a tape deck these days best place to buy a tape deck these days the local Goodwill yeah yeah you know the local Goodwill yeah yeah you know the local Goodwill yeah yeah you know when you look at old retro audio gear when you look at old retro audio gear when you look at old retro audio gear from the Golden Age of highi like the from the Golden Age of highi like the from the Golden Age of highi like the 70s and early 80s it's hard to find tape 70s and early 80s it's hard to find tape 70s and early 80s it's hard to find tape decks because they have a lot of moving decks because they have a lot of moving decks because they have a lot of moving parts and they wear down unlike an Amper parts and they wear down unlike an Amper parts and they wear down unlike an Amper tuner or something you know that it's tuner or something you know that it's tuner or something you know that it's solid state so um true these is a modern solid state so um true these is a modern solid state so um true these is a modern version of it and it's it's actually version of it and it's it's actually version of it and it's it's actually pretty cool in quality it's all brand pretty cool in quality it's all brand pretty cool in quality it's all brand new so uh oh wow yeah it's really nice new so uh oh wow yeah it's really nice new so uh oh wow yeah it's really nice it's kind of a USB USB out because it'd it's kind of a USB USB out because it'd it's kind of a USB USB out because it'd be cool to rip the tape no it's not a be cool to rip the tape no it's not a be cool to rip the tape no it's not a USB out just just a player so USB out just just a player so USB out just just a player so it but it's yeah it's a little bigger it but it's yeah it's a little bigger it but it's yeah it's a little bigger than the original wman but than the original wman but than the original wman but it's that happen yeah yeah really can it's that happen yeah yeah really can it's that happen yeah yeah really can you can you you can you you can you plug smaller can you plug it into your plug smaller can you plug it into your plug smaller can you plug it into your yeah yeah there there's a regular simple yeah yeah there there's a regular simple yeah yeah there there's a regular simple line out AIO out and little switch and line out AIO out and little switch and line out AIO out and little switch and the only difference that it just just the only difference that it just just the only difference that it just just uses in internal battery doesn't use I uses in internal battery doesn't use I uses in internal battery doesn't use I mean the rechargeable battery but it's mean the rechargeable battery but it's mean the rechargeable battery but it's have optical audio out can I do op no have optical audio out can I do op no have optical audio out can I do op no it's there's no there's no digital it's it's there's no there's no digital it's it's there's no there's no digital it's a pure analog a pure analog a pure analog thing so hey guys we got to usher in the thing so hey guys we got to usher in the thing so hey guys we got to usher in the show in the new so yes so uh key theme

show in the new so yes so uh key theme show in the new so yes so uh key theme for 2025 is obviously it is the year of for 2025 is obviously it is the year of for 2025 is obviously it is the year of an analog which is actually apropo an analog which is actually apropo an analog which is actually apropo because guess what the next Frontier of because guess what the next Frontier of because guess what the next Frontier of AI Computing is actually analog it's not AI Computing is actually analog it's not AI Computing is actually analog it's not digital so that's kind of a that's cool digital so that's kind of a that's cool digital so that's kind of a that's cool how we've landed our we're kicking how we've landed our we're kicking how we've landed our we're kicking things off with this topic but it's things off with this topic but it's things off with this topic but it's about the real world it's about yeah about the real world it's about yeah about the real world it's about yeah welcome to iot Coffee Talk um just welcome to iot Coffee Talk um just welcome to iot Coffee Talk um just disclaimer take us seriously at your own disclaimer take us seriously at your own disclaimer take us seriously at your own risk remember that if you do something risk remember that if you do something risk remember that if you do something stupid based on what we've said on any stupid based on what we've said on any stupid based on what we've said on any of our episodes it's on you present and of our episodes it's on you present and of our episodes it's on you present and past and future it's your own fault it past and future it's your own fault it past and future it's your own fault it conferred or explicitly stated yeah conferred or explicitly stated yeah conferred or explicitly stated yeah point the finger at yourself and um deal point the finger at yourself and um deal point the finger at yourself and um deal entertainment purposes only yeah and entertainment purposes only yeah and entertainment purposes only yeah and we're just entertainers here yes big we're just entertainers here yes big we're just entertainers here yes big entertainment value entertainment value entertainment value though longest longest disclaimer ever though longest longest disclaimer ever though longest longest disclaimer ever but yes we are it's a group thing we but yes we are it's a group thing we but yes we are it's a group thing we we're collaborators you know we we're we're collaborators you know we we're we're collaborators you know we we're we're we just work like that but we're we just work like that but we're we just work like that but remember um you know tax season all remember um you know tax season all remember um you know tax season all right uh charity reduces your taxes so right uh charity reduces your taxes so right uh charity reduces your taxes so oh yes if um if Christmas didn't do for oh yes if um if Christmas didn't do for oh yes if um if Christmas didn't do for you okay if Hanukkah Quanza you know all you okay if Hanukkah Quanza you know all you okay if Hanukkah Quanza you know all these uh holidays that happen in the these uh holidays that happen in the these uh holidays that happen in the quote unquote giving season didn't move quote unquote giving season didn't move quote unquote giving season didn't move you to donate to um Elevate our kids

you to donate to um Elevate our kids you to donate to um Elevate our kids then uh just pick up a T-shirt and we then uh just pick up a T-shirt and we then uh just pick up a T-shirt and we have hoodies just go to the elevate have hoodies just go to the elevate have hoodies just go to the elevate ourkids website at www. elevar kids.org ourkids website at www. elevar kids.org ourkids website at www. elevar kids.org and um pick up some iot coffee talk and um pick up some iot coffee talk and um pick up some iot coffee talk merch all proceeds go fully to uh the merch all proceeds go fully to uh the merch all proceeds go fully to uh the charity charity charity and um also consider making a very very and um also consider making a very very and um also consider making a very very large domination and help kids K through large domination and help kids K through large domination and help kids K through 12 um participate in our digital and 12 um participate in our digital and 12 um participate in our digital and apparently analog future of incredible apparently analog future of incredible apparently analog future of incredible AI especially the generative stuff and AI especially the generative stuff and AI especially the generative stuff and um they they will thank you for it um they they will thank you for it um they they will thank you for it especially the kids in Asheville who uh especially the kids in Asheville who uh especially the kids in Asheville who uh are in communities that have been put are in communities that have been put are in communities that have been put under distress if not just tragedy uh under distress if not just tragedy uh under distress if not just tragedy uh due to uh hurricane Helen and um so yes due to uh hurricane Helen and um so yes due to uh hurricane Helen and um so yes um remember uh it's a tax deduction they um remember uh it's a tax deduction they um remember uh it's a tax deduction they need your help feel good you want to need your help feel good you want to need your help feel good you want to feel good you will look feel good you will look feel good you will look good you know who's helping them Amish good you know who's helping them Amish good you know who's helping them Amish people what how really have you been people what how really have you been people what how really have you been watching the news people have been watching the news people have been watching the news people have been building little tiny houses for the building little tiny houses for the building little tiny houses for the folks in folks in folks in Asheville that's awesome oh that's Asheville that's awesome oh that's Asheville that's awesome oh that's really cool cool and to stir the pot us really cool cool and to stir the pot us really cool cool and to stir the pot us government's telling them stop doing government's telling them stop doing government's telling them stop doing that and they're like well no one's that and they're like well no one's that and they're like well no one's helping them so we're going to keep helping them so we're going to keep helping them so we're going to keep building these houses speaking of analog

building these houses speaking of analog building these houses speaking of analog yeah of analog that's yeah Amish yeah of analog that's yeah Amish yeah of analog that's yeah Amish is Prett yeah yeah that's awesome it is is Prett yeah yeah that's awesome it is is Prett yeah yeah that's awesome it is awesome yeah and and you know and also awesome yeah and and you know and also awesome yeah and and you know and also we're doing this in uh in partnership we're doing this in uh in partnership we're doing this in uh in partnership with um uh T-mobile so that's something with um uh T-mobile so that's something with um uh T-mobile so that's something else to remember as part of their else to remember as part of their else to remember as part of their project uh 10 project uh 10 project uh 10 million um so connectivity and devices million um so connectivity and devices million um so connectivity and devices so anyway there you go so leard so so anyway there you go so leard so so anyway there you go so leard so Leonard if if 2025 is the of analog Leonard if if 2025 is the of analog Leonard if if 2025 is the of analog though as we transition are we going to though as we transition are we going to though as we transition are we going to need a digital to analog converter AAP need a digital to analog converter AAP need a digital to analog converter AAP yeah yes that's the ironic thing isn't yeah yes that's the ironic thing isn't yeah yes that's the ironic thing isn't it we even need a digital digital to it we even need a digital digital to it we even need a digital digital to Quantum uh converter right at the moment Quantum uh converter right at the moment Quantum uh converter right at the moment or analog to or analog to or analog to Quantum Quantum why not a2q the a2q if Quantum Quantum why not a2q the a2q if Quantum Quantum why not a2q the a2q if you stretch if you stretch the concept A you stretch if you stretch the concept A you stretch if you stretch the concept A little bit this is fundamentally what little bit this is fundamentally what little bit this is fundamentally what we're trying to do with Gen and agent we're trying to do with Gen and agent we're trying to do with Gen and agent we're trying to get the digital world we're trying to get the digital world we're trying to get the digital world and making you know analog friendly with and making you know analog friendly with and making you know analog friendly with humans so it's already on its way it's humans so it's already on its way it's humans so it's already on its way it's you had to bring up agentic AI didn't you had to bring up agentic AI didn't you had to bring up agentic AI didn't you you're gonna trigger yeah but by the you you're gonna trigger yeah but by the you you're gonna trigger yeah but by the way what what's the big deals about all way what what's the big deals about all way what what's the big deals about all these agentic AI thing because I haven't these agentic AI thing because I haven't these agentic AI thing because I haven't started to look into it but apparently started to look into it but apparently started to look into it but apparently gen is done now it's all gentic so guys gen is done now it's all gentic so guys gen is done now it's all gentic so guys explain that to me I thought the example someone used me I thought the example someone used was like you can ask Chad gbt to do a

was like you can ask Chad gbt to do a was like you can ask Chad gbt to do a report but you can program an agent to report but you can program an agent to report but you can program an agent to automatically run that report and do it automatically run that report and do it automatically run that report and do it like autonomously I think that that's like autonomously I think that that's like autonomously I think that that's where it was explained to me oh it's where it was explained to me oh it's where it was explained to me oh it's cown be complet completely wrong though cown be complet completely wrong though cown be complet completely wrong though I'm not saying this person was right I'm not saying this person was right I'm not saying this person was right fact check me I mean anyone else it's fact check me I mean anyone else it's fact check me I mean anyone else it's like imagine a Genta G is like a travel like imagine a Genta G is like a travel like imagine a Genta G is like a travel agent you say like instead of searching agent you say like instead of searching agent you say like instead of searching for flights when just say like you know for flights when just say like you know for flights when just say like you know book me some I have this trip to Austin book me some I have this trip to Austin book me some I have this trip to Austin February 25th or 27th by the way which February 25th or 27th by the way which February 25th or 27th by the way which is with the a a foundation event is is with the a a foundation event is is with the a a foundation event is happening in Austin so be there but if happening in Austin so be there but if happening in Austin so be there but if you were to use a gentic AI you could you were to use a gentic AI you could you were to use a gentic AI you could say get me there and get me some nice say get me there and get me some nice say get me there and get me some nice accommodations and it would go around accommodations and it would go around accommodations and it would go around and use your credit card in all these and use your credit card in all these and use your credit card in all these different sites perfectly safe and uh different sites perfectly safe and uh different sites perfectly safe and uh buy you an Airbnb and tickets and all buy you an Airbnb and tickets and all buy you an Airbnb and tickets and all this stuff and reservations at your this stuff and reservations at your this stuff and reservations at your favorite favorite favorite restaurants and uh and all that good restaurants and uh and all that good restaurants and uh and all that good stuff that would be gentic scenario Pete stuff that would be gentic scenario Pete stuff that would be gentic scenario Pete sounds like every CEO doing his keynote sounds like every CEO doing his keynote sounds like every CEO doing his keynote this last year right com to you in 2040 this last year right com to you in 2040 this last year right com to you in 2040 while they're all in to agentic AI I've while they're all in to agentic AI I've while they're all in to agentic AI I've all I've even you been watching football all I've even you been watching football all I've even you been watching football and C I've seen a thousand and C I've seen a thousand and C I've seen a thousand salesforce.com ads with Matthew mccon salesforce.com ads with Matthew mccon salesforce.com ads with Matthew mccon sitting in the rain and they're talking sitting in the rain and they're talking sitting in the rain and they're talking about agent force and and he talks just about agent force and and he talks just about agent force and and he talks just like you did the agent would have booked like you did the agent would have booked like you did the agent would have booked my hot my restaurant and not in the rain my hot my restaurant and not in the rain my hot my restaurant and not in the rain picked up my link continental and here's picked up my link continental and here's picked up my link continental and here's what I want to tell all you kids out what I want to tell all you kids out what I want to tell all you kids out there this is your uncle Robbie here

there this is your uncle Robbie here there this is your uncle Robbie here listen up kids there are no agents listen up kids there are no agents listen up kids there are no agents deployed anywhere right now there a lot deployed anywhere right now there a lot deployed anywhere right now there a lot of people talking about agentic AI as if of people talking about agentic AI as if of people talking about agentic AI as if they already have it and have built it they already have it and have built it they already have it and have built it and it's deployed it's not they're just and it's deployed it's not they're just and it's deployed it's not they're just talking talking bumping their price so talking talking bumping their price so talking talking bumping their price so it's not real yet there's lots of it's not real yet there's lots of it's not real yet there's lots of description Pete did a great description description Pete did a great description description Pete did a great description so how do you build that thing that he so how do you build that thing that he so how do you build that thing that he just just just described we got to build it first but a described we got to build it first but a described we got to build it first but a lot of people are talking out ahead of lot of people are talking out ahead of lot of people are talking out ahead of the Innovation you know whatever my thing is we have stuff we whatever my thing is we have stuff we have technology out right now that's not have technology out right now that's not have technology out right now that's not ident to anything that doesn't work ident to anything that doesn't work ident to anything that doesn't work right so why don't we fix that before we right so why don't we fix that before we right so why don't we fix that before we you know like let's say you you call you know like let's say you you call you know like let's say you you call into any company and you get this into any company and you get this into any company and you get this automated message saying you know you automated message saying you know you automated message saying you know you want this press one you want this press want this press one you want this press want this press one you want this press two you want this press three and the two you want this press three and the two you want this press three and the thing that you want is never those three thing that you want is never those three thing that you want is never those three things right you're like agent agent you things right you're like agent agent you things right you're like agent agent you know other other right so I feel like know other other right so I feel like know other other right so I feel like we're really jumping where right exactly we're really jumping where right exactly we're really jumping where right exactly where the things that we have the way where the things that we have the way where the things that we have the way that we're using technology Now isn't that we're using technology Now isn't that we're using technology Now isn't really working as well as it should work really working as well as it should work really working as well as it should work and so we're really leaping way far in and so we're really leaping way far in and so we're really leaping way far in the future it's like if we're not if we the future it's like if we're not if we the future it's like if we're not if we can't get this this basic stuff right we can't get this this basic stuff right we can't get this this basic stuff right we aren't going to be able to achieve all aren't going to be able to achieve all aren't going to be able to achieve all this other this other this other stuff that's true but that's stuff that's true but that's stuff that's true but that's you're talking about someone on the buy you're talking about someone on the buy you're talking about someone on the buy side on that like so sell side they've

side on that like so sell side they've side on that like so sell side they've already sold you that thing so now they already sold you that thing so now they already sold you that thing so now they need yeah that's the thing the the very need yeah that's the thing the the very need yeah that's the thing the the very fundamental that you know actually it's fundamental that you know actually it's fundamental that you know actually it's better to sell you more things that better to sell you more things that better to sell you more things that doesn't work trying to fix them doesn't doesn't work trying to fix them doesn't doesn't work trying to fix them doesn't sell more but you say oh it doesn't work sell more but you say oh it doesn't work sell more but you say oh it doesn't work buy this agent well it is a competitive buy this agent well it is a competitive buy this agent well it is a competitive opportunity for someone to come in there opportunity for someone to come in there opportunity for someone to come in there and say rip out all your old stuff that and say rip out all your old stuff that and say rip out all your old stuff that doesn't work and use this new stuff so I doesn't work and use this new stuff so I doesn't work and use this new stuff so I think Debbie has a good point there yeah when we used to tell people there yeah when we used to tell people that we could do all this stuff that we could do all this stuff that we could do all this stuff vaporware com in the next version if you vaporware com in the next version if you vaporware com in the next version if you buy this version you'll get it in the buy this version you'll get it in the buy this version you'll get it in the next version yeah I mean no that's the next version yeah I mean no that's the next version yeah I mean no that's the worst this is like RPA you remember all worst this is like RPA you remember all worst this is like RPA you remember all the RPA stuff robotic process the RPA stuff robotic process the RPA stuff robotic process automation that was big early Co wasn't automation that was big early Co wasn't automation that was big early Co wasn't it RPA was all the rage yeah but then it RPA was all the rage yeah but then it RPA was all the rage yeah but then all a lot of these Frameworks already all a lot of these Frameworks already all a lot of these Frameworks already exist you have like sort of this chatbot exist you have like sort of this chatbot exist you have like sort of this chatbot stuff stuff that's now converging with stuff stuff that's now converging with stuff stuff that's now converging with the RPA feature so you're creating that the RPA feature so you're creating that the RPA feature so you're creating that kind of closed loop of semi intelligence kind of closed loop of semi intelligence kind of closed loop of semi intelligence or intellig quote unquote intelligence or intellig quote unquote intelligence or intellig quote unquote intelligence and and and control and you're creating these um API control and you're creating these um API control and you're creating these um API libraries where now the agent or the libraries where now the agent or the libraries where now the agent or the intelligent thingy can now access stuff intelligent thingy can now access stuff intelligent thingy can now access stuff in the real world or Institute trans in the real world or Institute trans in the real world or Institute trans actions which is actually pretty scary actions which is actually pretty scary actions which is actually pretty scary given how we're I mean these things

given how we're I mean these things given how we're I mean these things hallucinate like crazy and Debbie like hallucinate like crazy and Debbie like hallucinate like crazy and Debbie like what we were talking about you know when what we were talking about you know when what we were talking about you know when we've talked about here on iot coffee we've talked about here on iot coffee we've talked about here on iot coffee talk you scale out a a small percentage talk you scale out a a small percentage talk you scale out a a small percentage it could even be 1% percent at a massive it could even be 1% percent at a massive it could even be 1% percent at a massive scale like what you can do with scale like what you can do with scale like what you can do with networked um or these collaborative um networked um or these collaborative um networked um or these collaborative um AI that AI that AI that you're going to create a problem so you're going to create a problem so you're going to create a problem so large that it's going to take a ton of large that it's going to take a ton of large that it's going to take a ton of humans to fix it and if this humans to fix it and if this humans to fix it and if this persistently happens it's just like persistently happens it's just like persistently happens it's just like snowballs right so sometimes being able snowballs right so sometimes being able snowballs right so sometimes being able to do stuff slow is better than doing to do stuff slow is better than doing to do stuff slow is better than doing things um fast and poorly right and you things um fast and poorly right and you things um fast and poorly right and you know I don't think people have grasped know I don't think people have grasped know I don't think people have grasped that and then if you don't have that that and then if you don't have that that and then if you don't have that control uh and filter instituted in the control uh and filter instituted in the control uh and filter instituted in the entire system system all the errors just entire system system all the errors just entire system system all the errors just compound right I mean it it's so so well compound right I mean it it's so so well compound right I mean it it's so so well I mean you're you're creating new I mean you're you're creating new I mean you're you're creating new problems right so you're basic problems problems right so you're basic problems problems right so you're basic problems you already have problems but now you're you already have problems but now you're you already have problems but now you're creating new problems that you didn't creating new problems that you didn't creating new problems that you didn't have before that someone is have before that someone is have before that someone is very at a speed that nobody can you know very at a speed that nobody can you know very at a speed that nobody can you know people can't remediate and that's the people can't remediate and that's the people can't remediate and that's the thing our job in the future may be to thing our job in the future may be to thing our job in the future may be to clean up the mess constantly plumbers clean up the mess constantly plumbers clean up the mess constantly plumbers right Rob yeah cleaning cleaning crap up right Rob yeah cleaning cleaning crap up right Rob yeah cleaning cleaning crap up is gonna be we're all gonna become is gonna be we're all gonna become is gonna be we're all gonna become janitors so could a new tagine a new

janitors so could a new tagine a new janitors so could a new tagine a new tagline for a high-tech company be like tagline for a high-tech company be like tagline for a high-tech company be like we create new problems at the speed of we create new problems at the speed of we create new problems at the speed of Fu whatever fter no Rob faster than the Fu whatever fter no Rob faster than the Fu whatever fter no Rob faster than the speed of speed of speed of f because it's aen there we go the f because it's aen there we go the f because it's aen there we go the messaging guy faster than the of salt messaging guy faster than the of salt messaging guy faster than the of salt because it's power AI Power by create because it's power AI Power by create because it's power AI Power by create new problems that you didn't even have new problems that you didn't even have new problems that you didn't even have yet for you and then we and you'll pay yet for you and then we and you'll pay yet for you and then we and you'll pay us for it and think that we did us for it and think that we did us for it and think that we did something good for you yeah you forgot something good for you yeah you forgot something good for you yeah you forgot something though remember at scale at something though remember at scale at something though remember at scale at scale it always has to scale it always has to scale it always has to be be be scale I think when you're saying that scale I think when you're saying that scale I think when you're saying that letter and I'm thinking in a letter and I'm thinking in a letter and I'm thinking in a manufacturing environment how fast that manufacturing environment how fast that manufacturing environment how fast that would go wrong right you're building a would go wrong right you're building a would go wrong right you're building a product right and imagine if you're just product right and imagine if you're just product right and imagine if you're just messing up all the set points on the messing up all the set points on the messing up all the set points on the machine for the first station in the machine for the first station in the machine for the first station in the process how process how process how that's going to be down the line you that's going to be down the line you that's going to be down the line you break one little thing and people are break one little thing and people are break one little thing and people are like why isn't AI in manufacturing more like why isn't AI in manufacturing more like why isn't AI in manufacturing more it's like because of this like if you it's like because of this like if you it's like because of this like if you have you know if you have a Salesforce have you know if you have a Salesforce have you know if you have a Salesforce implementation that might dump the implementation that might dump the implementation that might dump the contact info into the wrong you know CRM contact info into the wrong you know CRM contact info into the wrong you know CRM contact that's fixable no one's going to contact that's fixable no one's going to contact that's fixable no one's going to die right but you put the wrong machine die right but you put the wrong machine die right but you put the wrong machine set points in manufacturing facility set points in manufacturing facility set points in manufacturing facility robots start crashing you know product robots start crashing you know product robots start crashing you know product probably going to see a lot probably going to see a lot probably going to see a lot of that's why probably going to see a of that's why probably going to see a of that's why probably going to see a lot of the stuff on the consumer first lot of the stuff on the consumer first lot of the stuff on the consumer first right is

like before anyone from in the like before anyone from in the industrial world is gonna take a bet on industrial world is gonna take a bet on industrial world is gonna take a bet on it and that's and that that that's the it and that's and that that that's the it and that's and that that that's the biggest danger I mean Leon just reminded biggest danger I mean Leon just reminded biggest danger I mean Leon just reminded us but we we discussed that I think a us but we we discussed that I think a us but we we discussed that I think a few months ago is as soon as we start few months ago is as soon as we start few months ago is as soon as we start letting those local intelligence digital letting those local intelligence digital letting those local intelligence digital thing have a clear action ability in the thing have a clear action ability in the thing have a clear action ability in the physical world which actually it's an physical world which actually it's an physical world which actually it's an interesting reflection about digital interesting reflection about digital interesting reflection about digital twins because you know there were twins because you know there were twins because you know there were digital artifacts and now they are digital artifacts and now they are digital artifacts and now they are coming back becoming intelligent and coming back becoming intelligent and coming back becoming intelligent and we're going to reconnect them into the we're going to reconnect them into the we're going to reconnect them into the real world so you have a digital copy of real world so you have a digital copy of real world so you have a digital copy of yourself which is not yourself anymore yourself which is not yourself anymore yourself which is not yourself anymore doing things on your behalf so it's doing things on your behalf so it's doing things on your behalf so it's that's to me that's the biggest biggest that's to me that's the biggest biggest that's to me that's the biggest biggest danger because when we do that ale I danger because when we do that ale I danger because when we do that ale I mean it's it's sket you mean it's it's sket you mean it's it's sket you know it's the Visionary of the the idea know it's the Visionary of the the idea know it's the Visionary of the the idea is that you have a digital entity that is that you have a digital entity that is that you have a digital entity that is noncontrollable and it's connected to is noncontrollable and it's connected to is noncontrollable and it's connected to the physical world where do you put the physical world where do you put the physical world where do you put we're already having problems uh we're already having problems uh we're already having problems uh managing and controlling our identities managing and controlling our identities managing and controlling our identities already so now we're g to create agent already so now we're g to create agent already so now we're g to create agent supposed to do stuff for us all I mean supposed to do stuff for us all I mean supposed to do stuff for us all I mean it's like it's like a honey pot but then it's like it's like a honey pot but then it's like it's like a honey pot but then you can create an agent to monitor the you can create an agent to monitor the you can create an agent to monitor the security of your security of your security of your identity agents on agents now agent identity agents on agents now agent identity agents on agents now agent stacking we're going down the agent hole stacking we're going down the agent hole stacking we're going down the agent hole the agent Rabbit Hole like LIF lock the agent Rabbit Hole like LIF lock the agent Rabbit Hole like LIF lock agentic AI or whatever it's going to be agentic AI or whatever it's going to be agentic AI or whatever it's going to be Yeah so basically a cyber criminal they Yeah so basically a cyber criminal they Yeah so basically a cyber criminal they don't have to break into your don't have to break into your don't have to break into your information they just go get the agent information they just go get the agent information they just go get the agent and then make the agent do you know use and then make the agent do you know use and then make the agent do you know use your credit card for buy them play your credit card for buy them play your credit card for buy them play ticket someplace you know what I ticket someplace you know what I ticket someplace you know what I mean this is very profound you're saying mean this is very profound you're saying mean this is very profound you're saying Deb because I've been claiming I work in

Deb because I've been claiming I work in Deb because I've been claiming I work in for identity companies I've been working for identity companies I've been working for identity companies I've been working that for three years now and I've been that for three years now and I've been that for three years now and I've been advocating that we are going to have to advocating that we are going to have to advocating that we are going to have to put identities to the digital things put identities to the digital things put identities to the digital things that we expect to do things for us that we expect to do things for us that we expect to do things for us because otherwise how we going to be because otherwise how we going to be because otherwise how we going to be able to do traceability and transparency able to do traceability and transparency able to do traceability and transparency about that oh yeah yeah yeah important about that oh yeah yeah yeah important about that oh yeah yeah yeah important so I'm I'm going to coin a new term iot so I'm I'm going to coin a new term iot so I'm I'm going to coin a new term iot Coffee Talk term it's called the Coffee Talk term it's called the Coffee Talk term it's called the detrimental flywheel of stupidity so detrimental flywheel of stupidity so detrimental flywheel of stupidity so when you get these I mean one of the when you get these I mean one of the when you get these I mean one of the things that is the most shocking that I things that is the most shocking that I things that is the most shocking that I and probably one of the most and probably one of the most and probably one of the most irresponsible things that a tech leader irresponsible things that a tech leader irresponsible things that a tech leader can ever say is that you're going to put can ever say is that you're going to put can ever say is that you're going to put a billion of these things out there and a billion of these things out there and a billion of these things out there and then have them interact on your behalf then have them interact on your behalf then have them interact on your behalf that is like the scariest thought and that is like the scariest thought and that is like the scariest thought and it's so devoid of you know it's so devoid of you know it's so devoid of you know uh uh uh acknowledging the experimental state of acknowledging the experimental state of acknowledging the experimental state of the technology I'm sorry guys it's the technology I'm sorry guys it's the technology I'm sorry guys it's experimental still all you want proof experimental still all you want proof experimental still all you want proof just go to Google and do a search and just go to Google and do a search and just go to Google and do a search and look at the what do they call that crap look at the what do they call that crap look at the what do they call that crap the Gemini overview on the bottom it the Gemini overview on the bottom it the Gemini overview on the bottom it says generative AI is experimental not says generative AI is experimental not says generative AI is experimental not even R&D not beta it's freaking even R&D not beta it's freaking even R&D not beta it's freaking experimental I mean don't take it from experimental I mean don't take it from experimental I mean don't take it from me take it from Google me take it from Google me take it from Google but you're you're gonna I want to see but you're you're gonna I want to see but you're you're gonna I want to see Ryan take this experimental stuff at Ryan take this experimental stuff at Ryan take this experimental stuff at scale problem agents go to Toyota City scale problem agents go to Toyota City scale problem agents go to Toyota City in Japan and deploy it in assly line the in Japan and deploy it in assly line the in Japan and deploy it in assly line the world's largest auto manufacturer and

world's largest auto manufacturer and world's largest auto manufacturer and create a whole bunch of new cars with create a whole bunch of new cars with create a whole bunch of new cars with problem agent Ai and see what problem agent Ai and see what problem agent Ai and see what happens be p network they're going to be happens be p network they're going to be happens be p network they're going to be pulling the andon cord the whole time be pulling the andon cord the whole time be pulling the andon cord the whole time be like something's wrong something's wrong like something's wrong something's wrong like something's wrong something's wrong yes kaen Pull the Rope the yes kaen Pull the Rope the yes kaen Pull the Rope the yeah you simply don't say stuff like yeah you simply don't say stuff like yeah you simply don't say stuff like that do you know what I'm saying it's that do you know what I'm saying it's that do you know what I'm saying it's like when I was at um reinvent there was like when I was at um reinvent there was like when I was at um reinvent there was a gentleman they brought him on up on a gentleman they brought him on up on a gentleman they brought him on up on stage to talk about Quantum Computing stage to talk about Quantum Computing stage to talk about Quantum Computing the dude just like sat up there and said the dude just like sat up there and said the dude just like sat up there and said chill out chill out chill out people this is this is people this is this is people this is this is research he did an extremely responsible research he did an extremely responsible research he did an extremely responsible Thing by getting up on the stage in Thing by getting up on the stage in Thing by getting up on the stage in front of a bunch of analysts who are front of a bunch of analysts who are front of a bunch of analysts who are wondering why the hell is this guy up wondering why the hell is this guy up wondering why the hell is this guy up here and that was actually like a lot of here and that was actually like a lot of here and that was actually like a lot of commentary is like why is up up here commentary is like why is up up here commentary is like why is up up here talk it downplaying um the Pro near-term talk it downplaying um the Pro near-term talk it downplaying um the Pro near-term Prospects of quantum um Computing and I Prospects of quantum um Computing and I Prospects of quantum um Computing and I told some of my analyst colleagues they told some of my analyst colleagues they told some of my analyst colleagues they like no he did the responsible thing you like no he did the responsible thing you like no he did the responsible thing you know that IBM did this five years ago know that IBM did this five years ago know that IBM did this five years ago when they introduced the what do you when they introduced the what do you when they introduced the what do you call it their the Q whatever one you call it their the Q whatever one you call it their the Q whatever one you know that machine at know that machine at know that machine at CES uh 20089 I think they had like CES uh 20089 I think they had like CES uh 20089 I think they had like Evangel anti- evangelist basic saying oh Evangel anti- evangelist basic saying oh Evangel anti- evangelist basic saying oh um are you interested in this oh by the um are you interested in this oh by the um are you interested in this oh by the way this is experiment experimental so way this is experiment experimental so way this is experiment experimental so don't get your hopes up too high don't get your hopes up too high don't get your hopes up too high literally put people on the floor to do literally put people on the floor to do literally put people on the floor to do that I thought that was a super that I thought that was a super that I thought that was a super responsible thing so this guy gets up responsible thing so this guy gets up responsible thing so this guy gets up there but then for these Tech leaders to

there but then for these Tech leaders to there but then for these Tech leaders to get up on stage and and you get up on stage and and you get up on stage and and you know make claims about a technology that know make claims about a technology that know make claims about a technology that hasn't been proven to to do what they hasn't been proven to to do what they hasn't been proven to to do what they claim and then suggest doing something claim and then suggest doing something claim and then suggest doing something you know irresponsible which is put a you know irresponsible which is put a you know irresponsible which is put a billion of these things out there and billion of these things out there and billion of these things out there and let them run your business you know I let them run your business you know I let them run your business you know I mean have any of you guys scary any of mean have any of you guys scary any of mean have any of you guys scary any of you guys seen any analysts like put out you guys seen any analysts like put out you guys seen any analysts like put out forecast for like the next year saying forecast for like the next year saying forecast for like the next year saying that Quantum is going to generate like 8 that Quantum is going to generate like 8 that Quantum is going to generate like 8 billion in revenue or something like billion in revenue or something like billion in revenue or something like that oh no where's the hardware where's that oh no where's the hardware where's that oh no where's the hardware where's the hardware washing it's Quantum the hardware washing it's Quantum the hardware washing it's Quantum washing where's the hardware they're washing where's the hardware they're washing where's the hardware they're hosting all these Solutions on is what I hosting all these Solutions on is what I hosting all these Solutions on is what I want to know I I've want to know I I've want to know I I've go go go ahead I still think you know to me this ahead I still think you know to me this ahead I still think you know to me this is one of the first major ways of is one of the first major ways of is one of the first major ways of Technology you know push that I've seen Technology you know push that I've seen Technology you know push that I've seen where basically they're saying you know where basically they're saying you know where basically they're saying you know you you know it's we're GNA profit you you know it's we're GNA profit you you know it's we're GNA profit because we're going to sell you this because we're going to sell you this because we're going to sell you this thing but whatever you do with it is thing but whatever you do with it is thing but whatever you do with it is your problem right so I mean it's very your problem right so I mean it's very your problem right so I mean it's very the way that it's being sold is very the way that it's being sold is very the way that it's being sold is very devoid of responsibility from the people devoid of responsibility from the people devoid of responsibility from the people who are selling it and you know I mean who are selling it and you know I mean who are selling it and you know I mean think back to cars and like why we have think back to cars and like why we have think back to cars and like why we have lemon laws right lemon laws right lemon laws right where yeah well let me sell you a piece where yeah well let me sell you a piece where yeah well let me sell you a piece of junk and then we don't care that it of junk and then we don't care that it of junk and then we don't care that it doesn't work or we didn't do it the

doesn't work or we didn't do it the doesn't work or we didn't do it the right way right so mean that's what right way right so mean that's what right way right so mean that's what that's what we're doing we're you know that's what we're doing we're you know that's what we're doing we're you know they're selling they're selling lemons they're selling they're selling lemons they're selling they're selling lemons they're like well you know it's it's on they're like well you know it's it's on they're like well you know it's it's on you that you you know what you're going you that you you know what you're going you that you you know what you're going to do and so I feel it it is is a bad to do and so I feel it it is is a bad to do and so I feel it it is is a bad place to be in especially if you're the place to be in especially if you're the place to be in especially if you're the person who has to really try to person who has to really try to person who has to really try to implement this or talk to people about implement this or talk to people about implement this or talk to people about it because that's where the rubber it because that's where the rubber it because that's where the rubber reallys roll I mean you know I it's reallys roll I mean you know I it's reallys roll I mean you know I it's scary because I mean I've seen I've scary because I mean I've seen I've scary because I mean I've seen I've heard CEOs of like big big companies heard CEOs of like big big companies heard CEOs of like big big companies talking about how they're going to throw talking about how they're going to throw talking about how they're going to throw everything that they're doing into a gen everything that they're doing into a gen everything that they're doing into a gen AI blender and everything is GNA AI blender and everything is GNA AI blender and everything is GNA magically you know come out like a magically you know come out like a magically you know come out like a diamond in the end without them the cost diamond in the end without them the cost diamond in the end without them the cost and pain and the the hassle of using and pain and the the hassle of using and pain and the the hassle of using humans and it's like it's that's not humans and it's like it's that's not humans and it's like it's that's not real that's not true but the in the real that's not true but the in the real that's not true but the in the platform business I mean I saw an platform business I mean I saw an platform business I mean I saw an interesting throwback you know uh ad interesting throwback you know uh ad interesting throwback you know uh ad from like a PC or computer from like from like a PC or computer from like from like a PC or computer from like 1980 you know even back then a platform 1980 you know even back then a platform 1980 you know even back then a platform is like now they said oh when you get is like now they said oh when you get is like now they said oh when you get this computer and you get it home and this computer and you get it home and this computer and you get it home and you turn it on it's not going to do you turn it on it's not going to do you turn it on it's not going to do anything like you have to put software anything like you have to put software anything like you have to put software into it you have to do stuff like and into it you have to do stuff like and into it you have to do stuff like and that's always been the case for that's always been the case for that's always been the case for platforms right and so I'm okay with platforms right and so I'm okay with platforms right and so I'm okay with people going out there and saying we people going out there and saying we people going out there and saying we have a platform you can do what you want have a platform you can do what you want have a platform you can do what you want with it and here's what's possible I with it and here's what's possible I with it and here's what's possible I think that's always going to be the case think that's always going to be the case think that's always going to be the case right unless it's completely packaged right unless it's completely packaged right unless it's completely packaged Solutions we need platforms we need open Solutions we need platforms we need open Solutions we need platforms we need open platforms that give us freedom to do platforms that give us freedom to do platforms that give us freedom to do things just like those original PCS and things just like those original PCS and things just like those original PCS and got got it home you you powered it up got got it home you you powered it up got got it home you you powered it up you spent 2,000 bucks on it it didn't do you spent 2,000 bucks on it it didn't do you spent 2,000 bucks on it it didn't do anything until you actually wrote some anything until you actually wrote some anything until you actually wrote some we need platforms with good

we need platforms with good we need platforms with good documentation okay as soon as you force documentation okay as soon as you force documentation okay as soon as you force me if it's not intuitive enough for me me if it's not intuitive enough for me me if it's not intuitive enough for me to do it on my own with documentation to do it on my own with documentation to do it on my own with documentation and gu videos it's never going to work and gu videos it's never going to work and gu videos it's never going to work out there's nothing worse than an over out there's nothing worse than an over out there's nothing worse than an over complicated platform you have to hire complicated platform you have to hire complicated platform you have to hire and pay people hundreds of Consulting and pay people hundreds of Consulting and pay people hundreds of Consulting hours you need to buy this service hours you need to buy this service hours you need to buy this service contract with the platform I'm not doing contract with the platform I'm not doing contract with the platform I'm not doing that I want to do this at 3: a.m. okay that I want to do this at 3: a.m. okay that I want to do this at 3: a.m. okay no folks this is the kind of words of no folks this is the kind of words of no folks this is the kind of words of wisdom that you used to only be able to wisdom that you used to only be able to wisdom that you used to only be able to get when you're on clubhouse listening get when you're on clubhouse listening get when you're on clubhouse listening to the industry 4 and Yen hasn't said anything so that's 4 and Yen hasn't said anything so that's I got I gotta jump jump in but yeah yeah I got I gotta jump jump in but yeah yeah I got I gotta jump jump in but yeah yeah I want to say one thing um up to this I want to say one thing um up to this I want to say one thing um up to this point and I'm going to be dropping off point and I'm going to be dropping off point and I'm going to be dropping off but up to this point for our iot but up to this point for our iot but up to this point for our iot community uh listeners what we're trying community uh listeners what we're trying community uh listeners what we're trying to say here is to say here is to say here is 2025 is not the year of gen aiot so 2025 is not the year of gen aiot so 2025 is not the year of gen aiot so marketing teams lay off of that crap marketing teams lay off of that crap marketing teams lay off of that crap okay be okay be okay be responsible know responsible we are responsible know responsible we are responsible know responsible we are coming after your ass okay all right cuz coming after your ass okay all right cuz coming after your ass okay all right cuz that's what we do and with that that's what we do and with that that's what we do and with that gentlemen um and the data gentlemen um and the data gentlemen um and the data Diva merry New Year merry New Year merry Diva merry New Year merry New Year merry Diva merry New Year merry New Year merry New Year merry New Year leard all right New Year merry New Year leard all right New Year merry New Year leard all right see you see you see you guys go get on the train let see how I

guys go get on the train let see how I guys go get on the train let see how I get out of yeah yeah yeah I have a yeah yeah yeah I have a question question what do you guys think question question what do you guys think question question what do you guys think about you know I I read that um apple is about you know I I read that um apple is about you know I I read that um apple is going deeper in the going deeper in the going deeper in the smartphone like they're they're doing smartphone like they're they're doing smartphone like they're they're doing cameras and different things like cameras and different things like cameras and different things like doorbells stuff like that I just want doorbells stuff like that I just want doorbells stuff like that I just want your thoughts on that they have a whole your thoughts on that they have a whole your thoughts on that they have a whole lot of people that are now not doing lot of people that are now not doing lot of people that are now not doing anything so they got to find something anything so they got to find something anything so they got to find something to do yeah well yeah the home kid stuff to do yeah well yeah the home kid stuff to do yeah well yeah the home kid stuff people people never bought into the home people people never bought into the home people people never bought into the home kit stuff and so they have to make it kit stuff and so they have to make it kit stuff and so they have to make it themselves and obviously they have the themselves and obviously they have the themselves and obviously they have the channel and the partners to do it so I'm channel and the partners to do it so I'm channel and the partners to do it so I'm sure they they've got somebody contract sure they they've got somebody contract sure they they've got somebody contract manufacturing this stuff and getting manufacturing this stuff and getting manufacturing this stuff and getting very low margin for it and apple State very low margin for it and apple State very low margin for it and apple State huge but they killed the autonomous car huge but they killed the autonomous car huge but they killed the autonomous car project yeah the car thing that's a project yeah the car thing that's a project yeah the car thing that's a little that's a bridge too far but I little that's a bridge too far but I little that's a bridge too far but I think they killed the project and they think they killed the project and they think they killed the project and they had a whole lot of people yeah I see had a whole lot of people yeah I see had a whole lot of people yeah I see yeah probably repurpose them here and yeah probably repurpose them here and yeah probably repurpose them here and that's where they came up with natural that's where they came up with natural that's where they came up with natural brand extension for Apple to sell brand extension for Apple to sell brand extension for Apple to sell doorbells and garage door openers I'd doorbells and garage door openers I'd doorbells and garage door openers I'd buy a garage door opener from Apple my buy a garage door opener from Apple my buy a garage door opener from Apple my my chamber of course you would of course my chamber of course you would of course my chamber of course you would of course you would you you'd like to build a new you would you you'd like to build a new you would you you'd like to build a new Apple digital dashboard for your Volvo Apple digital dashboard for your Volvo Apple digital dashboard for your Volvo there you go yeah I think Apple instead there you go yeah I think Apple instead there you go yeah I think Apple instead of building cars they should have Built of building cars they should have Built of building cars they should have Built Homes you know they should Built Homes Homes you know they should Built Homes Homes you know they should Built Homes and then just smart home the entire home

and then just smart home the entire home and then just smart home the entire home that would have been more successful that would have been more successful that would have been more successful than them trying to build cars I think than them trying to build cars I think than them trying to build cars I think they could do one of those Disney they could do one of those Disney they could do one of those Disney communities you know communities you know communities you know is the autonomous car maker Building is the autonomous car maker Building is the autonomous car maker Building Homes I heard something about a Tesla Homes I heard something about a Tesla Homes I heard something about a Tesla home Tesla uh small what they call it uh home Tesla uh small what they call it uh home Tesla uh small what they call it uh mini home cyber home yeah the mini mini mini home cyber home yeah the mini mini mini home cyber home yeah the mini mini homes well they're 3D printing homes too homes well they're 3D printing homes too homes well they're 3D printing homes too I've seen a lot more of those are I've seen a lot more of those are I've seen a lot more of those are becoming popular too like with cement becoming popular too like with cement becoming popular too like with cement and the wire you are in Texas I think and the wire you are in Texas I think and the wire you are in Texas I think yeah they have a whole neighborhood yeah they have a whole neighborhood yeah they have a whole neighborhood Apple's going to come out and say you Apple's going to come out and say you Apple's going to come out and say you don't want those boring beige 3D printed don't want those boring beige 3D printed don't want those boring beige 3D printed hog you want an apple IH home that's hog you want an apple IH home that's hog you want an apple IH home that's fabulous you know and it's going to be fabulous you know and it's going to be fabulous you know and it's going to be amazing and it's going to translucent amazing and it's going to translucent amazing and it's going to translucent strawberry straberry you know it's gonna strawberry straberry you know it's gonna strawberry straberry you know it's gonna glow so oh yeah the glow I like that glow so oh yeah the glow I like that glow so oh yeah the glow I like that update on the phone the glow and your update on the phone the glow and your update on the phone the glow and your phone will your home will glow and phone will your home will glow and phone will your home will glow and things will happen so enough of those things will happen so enough of those things will happen so enough of those 1990s beige boring mini homes let's get 1990s beige boring mini homes let's get 1990s beige boring mini homes let's get something called I think they're going something called I think they're going something called I think they're going to do they'll do a community in in to do they'll do a community in in to do they'll do a community in in Florida in the Panhandle and call it or Florida in the Panhandle and call it or Florida in the Panhandle and call it or whatever get the first you get the IH whatever get the first you get the IH whatever get the first you get the IH home and then you get the air home the home and then you get the air home the home and then you get the air home the air home yes oh my gosh we should create air home yes oh my gosh we should create air home yes oh my gosh we should create a TV show called Apple Town Apple town no those gen film tools to movie use S

no those gen film tools to movie use S to create a movie called Apple town no I to create a movie called Apple town no I to create a movie called Apple town no I I I I would I definitely see apple like I I I would I definitely see apple like I I I would I definitely see apple like if they can find a good margin business if they can find a good margin business if they can find a good margin business that's like that can leverage you know that's like that can leverage you know that's like that can leverage you know their Channel and why not you know yeah their Channel and why not you know yeah their Channel and why not you know yeah because the homekit stuff like nobody's because the homekit stuff like nobody's because the homekit stuff like nobody's doing homekit and yeah and as you know doing homekit and yeah and as you know doing homekit and yeah and as you know everyone here is try to do smart home everyone here is try to do smart home everyone here is try to do smart home stuff and it's such a pain to get even a stuff and it's such a pain to get even a stuff and it's such a pain to get even a light bulb to work then it's like with light bulb to work then it's like with light bulb to work then it's like with it works didn't Tim Cook come out I'm it works didn't Tim Cook come out I'm it works didn't Tim Cook come out I'm probably wrong about this like you're probably wrong about this like you're probably wrong about this like you're right shutting down the car thing all right shutting down the car thing all right shutting down the car thing all stuff didn't he kind of come out and stuff didn't he kind of come out and stuff didn't he kind of come out and say you're not really going to expect say you're not really going to expect say you're not really going to expect any giant Innovations from us like the any giant Innovations from us like the any giant Innovations from us like the iPhone you know or so we're going to iPhone you know or so we're going to iPhone you know or so we're going to make smart home rank doorbells I don't make smart home rank doorbells I don't make smart home rank doorbells I don't know it just seems like it was like I know it just seems like it was like I know it just seems like it was like I remember remember remember reading came out and said Don't expect reading came out and said Don't expect reading came out and said Don't expect any new big Innovations from Apple well any new big Innovations from Apple well any new big Innovations from Apple well they've tried with the Vision Pro but it they've tried with the Vision Pro but it they've tried with the Vision Pro but it sounds like they got cold fee you know sounds like they got cold fee you know sounds like they got cold fee you know it's it's it's like look at the quest a lot of the a lot of the quest a lot of the a lot of the Innovations maybe some of the patents Innovations maybe some of the patents Innovations maybe some of the patents that they did with the car and with the that they did with the car and with the that they did with the car and with the Vision Pro Vision Pro Vision Pro I think that stuff end up being I think that stuff end up being I think that stuff end up being sprinkled into whatever they do with sprinkled into whatever they do with sprinkled into whatever they do with smart home some type of way I don't smart home some type of way I don't smart home some type of way I don't think I don't think it's all for not I think I don't think it's all for not I think I don't think it's all for not I think they're gonna use that stuff maybe think they're gonna use that stuff maybe think they're gonna use that stuff maybe Apple could have followed a Apple could have followed a Apple could have followed a 1999.com business model where they gave 1999.com business model where they gave 1999.com business model where they gave away the Apple Vision Pro for free or away the Apple Vision Pro for free or away the Apple Vision Pro for free or for $100 at a loss since they're a

for $100 at a loss since they're a for $100 at a loss since they're a multi-trillion dollar company and like multi-trillion dollar company and like multi-trillion dollar company and like all the dotc companies said but all the dotc companies said but all the dotc companies said but eventually those people will become eventually those people will become eventually those people will become paying people and it'll just switch and paying people and it'll just switch and paying people and it'll just switch and it's going to be great you know when we it's going to be great you know when we it's going to be great you know when we do the hockey stick thing with the yeah do the hockey stick thing with the yeah do the hockey stick thing with the yeah I don't know they you know they could I don't know they you know they could I don't know they you know they could have sold it at a loss think about the Xbox Xbox PlayStation many years before they got PlayStation many years before they got PlayStation many years before they got profitable on that absolutely just to profitable on that absolutely just to profitable on that absolutely just to get just to get the Box in your house so get just to get the Box in your house so get just to get the Box in your house so they could sell you other stuff but you they could sell you other stuff but you they could sell you other stuff but you know actually the one reason why I know actually the one reason why I know actually the one reason why I brought up this apple thing they brought up this apple thing they brought up this apple thing they recently settled a case this is like off recently settled a case this is like off recently settled a case this is like off crust where uh apparently Siri was crust where uh apparently Siri was crust where uh apparently Siri was listening to more than she was supposed listening to more than she was supposed listening to more than she was supposed to be listening to um and and so you to be listening to um and and so you to be listening to um and and so you know of course they said there was no know of course they said there was no know of course they said there was no wrongdoing but then they you know paid wrongdoing but then they you know paid wrongdoing but then they you know paid this settlement think it was like $95 this settlement think it was like $95 this settlement think it was like $95 million or something like that but I million or something like that but I million or something like that but I mean it just got me thinking when they mean it just got me thinking when they mean it just got me thinking when they say they're moving in smart home because say they're moving in smart home because say they're moving in smart home because this is like a huge problem with iot this is like a huge problem with iot this is like a huge problem with iot which is the retention of that data and which is the retention of that data and which is the retention of that data and people not really being aware of what people not really being aware of what people not really being aware of what those devices are doing so it it just it those devices are doing so it it just it those devices are doing so it it just it it spark my interest so that's what I it spark my interest so that's what I it spark my interest so that's what I wanted well also there's there a market wanted well also there's there a market wanted well also there's there a market for uh for uh you know multi multi-unit for uh for uh you know multi multi-unit for uh for uh you know multi multi-unit housing there's a pretty big Market housing there's a pretty big Market housing there's a pretty big Market there's a lot of cool automation stuff there's a lot of cool automation stuff there's a lot of cool automation stuff out there for multi-unit housing and out there for multi-unit housing and out there for multi-unit housing and automating that so town homes and small automating that so town homes and small automating that so town homes and small apartment buildings and things like that apartment buildings and things like that apartment buildings and things like that so that's an interesting more vertical

so that's an interesting more vertical so that's an interesting more vertical Market than one at a time kind of Home Market than one at a time kind of Home Market than one at a time kind of Home Depot andap Market yeah so maybe we even Depot andap Market yeah so maybe we even Depot andap Market yeah so maybe we even go into more of that stuff too I don't go into more of that stuff too I don't go into more of that stuff too I don't know Debbie I thought that Apple was all know Debbie I thought that Apple was all know Debbie I thought that Apple was all about privacy and security but they but they can do it security but they but they can do it right I think because to to the to the right I think because to to the to the right I think because to to the to the earlier point the thing that most of earlier point the thing that most of earlier point the thing that most of home automation of Home Technology sucks home automation of Home Technology sucks home automation of Home Technology sucks right now if you're not a techie back to right now if you're not a techie back to right now if you're not a techie back to what Ryan was saying it's extremely what Ryan was saying it's extremely what Ryan was saying it's extremely complicated to make it work so and if complicated to make it work so and if complicated to make it work so and if you remember people who used to say in you remember people who used to say in you remember people who used to say in the very beginning oh the iPod is just a the very beginning oh the iPod is just a the very beginning oh the iPod is just a poor MP3 player they lay to the game poor MP3 player they lay to the game poor MP3 player they lay to the game blah blah blah blah what they did with blah blah blah blah what they did with blah blah blah blah what they did with the iPod that was unique is the the iPod that was unique is the the iPod that was unique is the ecosystem so it was the of the iPod ecosystem so it was the of the iPod ecosystem so it was the of the iPod iTunes and the and the artist feeding iTunes and the and the artist feeding iTunes and the and the artist feeding the the songs so if they can crack that the the songs so if they can crack that the the songs so if they can crack that because I I do have a bunch of those because I I do have a bunch of those because I I do have a bunch of those home automation things at home and the home automation things at home and the home automation things at home and the switches they're not Apple made and they switches they're not Apple made and they switches they're not Apple made and they suck so they conect they disconnect so suck so they conect they disconnect so suck so they conect they disconnect so and and I want different network for and and I want different network for and and I want different network for privacy and I can't do it very easily I privacy and I can't do it very easily I privacy and I can't do it very easily I to have complicated routers and rules to have complicated routers and rules to have complicated routers and rules and and I can do it because I have the and and I can do it because I have the and and I can do it because I have the knowledge but the average person cannot knowledge but the average person cannot knowledge but the average person cannot so if they can translate the same idea so if they can translate the same idea so if they can translate the same idea of bringing the ecosystem together so it of bringing the ecosystem together so it of bringing the ecosystem together so it just freaking works but is that the idea just freaking works but is that the idea just freaking works but is that the idea behind the matter standard is to have behind the matter standard is to have behind the matter standard is to have that uh interoperability between smart that uh interoperability between smart that uh interoperability between smart home yeah but GNA have IM matter instead home yeah but GNA have IM matter instead home yeah but GNA have IM matter instead yeah but it's matter yeah yeah it's yeah but it's matter yeah yeah it's yeah but it's matter yeah yeah it's interoperability for geeks I mean it's interoperability for geeks I mean it's interoperability for geeks I mean it's not interoperability for the rest of us not interoperability for the rest of us not interoperability for the rest of us it's it still doesn't work very well out

it's it still doesn't work very well out it's it still doesn't work very well out of the box they have a QR code and but of the box they have a QR code and but of the box they have a QR code and but again it's not it's not it's not again it's not it's not it's not again it's not it's not it's not reliable is the point I was just thinking that you know point I was just thinking that you know I was thinking of how Apple approached I was thinking of how Apple approached I was thinking of how Apple approached the market differently than Microsoft the market differently than Microsoft the market differently than Microsoft and all the PC manufacturers they built and all the PC manufacturers they built and all the PC manufacturers they built the whole thing jobs even said that the whole thing jobs even said that the whole thing jobs even said that you've got to build the hardware and the you've got to build the hardware and the you've got to build the hardware and the software and own it all together and software and own it all together and software and own it all together and everything like that if you want it to everything like that if you want it to everything like that if you want it to be great you know insanely great and so be great you know insanely great and so be great you know insanely great and so it's really the epiphan is happening it's really the epiphan is happening it's really the epiphan is happening it's it's going to be an apple town it's it's it's going to be an apple town it's it's it's going to be an apple town it's going to be the I home Apple needs to going to be the I home Apple needs to going to be the I home Apple needs to build the whole house yeah whole home build the whole house yeah whole home build the whole house yeah whole home the townhouse the whatever they drop it the townhouse the whatever they drop it the townhouse the whatever they drop it in there it's already pre-done all Apple in there it's already pre-done all Apple in there it's already pre-done all Apple stuff everywhere TV smart everything stuff everywhere TV smart everything stuff everywhere TV smart everything instead of the you know onesy tuy you instead of the you know onesy tuy you instead of the you know onesy tuy you know putting it together by people who know putting it together by people who know putting it together by people who don't know what they're doing and trying don't know what they're doing and trying don't know what they're doing and trying to use matter and antimatter and things to use matter and antimatter and things to use matter and antimatter and things like that an hi like that an hi like that an hi home although although they you you home although although they you you home although although they you you bypass a lot of that when you have like bypass a lot of that when you have like bypass a lot of that when you have like uh these town homes and and multi-unit uh these town homes and and multi-unit uh these town homes and and multi-unit dwellings when you have a professional dwellings when you have a professional dwellings when you have a professional installer do it for everybody the installer do it for everybody the installer do it for everybody the problem is where it breaks down is when problem is where it breaks down is when problem is where it breaks down is when you have the Home Depot endcap and you have the Home Depot endcap and you have the Home Depot endcap and someone buys a doorbell and it doesn't someone buys a doorbell and it doesn't someone buys a doorbell and it doesn't work and then that's that where the work and then that's that where the work and then that's that where the ecosystem gets gets kind of dark or when ecosystem gets gets kind of dark or when ecosystem gets gets kind of dark or when a person moves out or sells their their a person moves out or sells their their a person moves out or sells their their unit they the previous owner still has unit they the previous owner still has unit they the previous owner still has access that Stu access that Stu access that Stu yeah yeah for ownership it's like yeah yeah for ownership it's like yeah yeah for ownership it's like logging into your Air logging into your

logging into your Air logging into your logging into your Air logging into your Netflix account at the Airbnb and then Netflix account at the Airbnb and then Netflix account at the Airbnb and then like forgetting that it's there we're like forgetting that it's there we're like forgetting that it's there we're going to see Town Homes multif family going to see Town Homes multif family going to see Town Homes multif family dwellings skyscraper condos all built by dwellings skyscraper condos all built by dwellings skyscraper condos all built by Apple all every just Apple just you Apple all every just Apple just you Apple all every just Apple just you heard it here first wired inless one thing that one thing that inless one thing that one thing that they said Steve Jobs was working on they said Steve Jobs was working on they said Steve Jobs was working on before he passed away and man I wish he before he passed away and man I wish he before he passed away and man I wish he was still here to do this and that was was still here to do this and that was was still here to do this and that was you wanted to somehow you wanted to somehow you wanted to somehow put together this ecosystem so that put together this ecosystem so that put together this ecosystem so that people didn't have to go to all these people didn't have to go to all these people didn't have to go to all these different streaming different streaming different streaming services to watch stuff right so for services to watch stuff right so for services to watch stuff right so for example Cas in point uh there was a show example Cas in point uh there was a show example Cas in point uh there was a show that a friend of mine told me about that a friend of mine told me about that a friend of mine told me about called the agency and it's on paramont called the agency and it's on paramont called the agency and it's on paramont plus and I swear it took me like an hour plus and I swear it took me like an hour plus and I swear it took me like an hour to find where I where I had to go to get to find where I where I had to go to get to find where I where I had to go to get it right so Paramount plus you can get it right so Paramount plus you can get it right so Paramount plus you can get it on Stars you can get it on uh it on Stars you can get it on uh it on Stars you can get it on uh uh I mean it was just all over the place uh I mean it was just all over the place uh I mean it was just all over the place right so that to me is a huge problem right so that to me is a huge problem right so that to me is a huge problem fact that if you want to watch something fact that if you want to watch something fact that if you want to watch something you have to go hunt all these different you have to go hunt all these different you have to go hunt all these different places to find it so that was something places to find it so that was something places to find it so that was something that he was trying to work on but I that he was trying to work on but I that he was trying to work on but I wonder if their foray into the smart wonder if their foray into the smart wonder if their foray into the smart home home home will somehow Dove tail into something will somehow Dove tail into something will somehow Dove tail into something like that I don't know I would love like that I don't know I would love like that I don't know I would love remember like Microsoft solve that with

remember like Microsoft solve that with remember like Microsoft solve that with Xbox when they try to aggregate all yeah Xbox when they try to aggregate all yeah Xbox when they try to aggregate all yeah but the problem the problem is that it but the problem the problem is that it but the problem the problem is that it will never be solved for a very simple will never be solved for a very simple will never be solved for a very simple reason for a very simple reason is the reason for a very simple reason is the reason for a very simple reason is the monetization because you think about it monetization because you think about it monetization because you think about it we went from you know cable TV with we went from you know cable TV with we went from you know cable TV with channels and advertising on all those channels and advertising on all those channels and advertising on all those channels to streaming services that channels to streaming services that channels to streaming services that Aggregates and now they are Aggregates and now they are Aggregates and now they are disaggregating again because they want disaggregating again because they want disaggregating again because they want to monetize so it's the monetization to monetize so it's the monetization to monetize so it's the monetization issue that is not solved unless issue that is not solved unless issue that is not solved unless disaggregating and then they're bundling disaggregating and then they're bundling disaggregating and then they're bundling so yeah so unless you have a way to so yeah so unless you have a way to so yeah so unless you have a way to directly go back to the artist and pay directly go back to the artist and pay directly go back to the artist and pay him and then the pipe is free to get it him and then the pipe is free to get it him and then the pipe is free to get it to you this the only way to solve that to you this the only way to solve that to you this the only way to solve that problem well I think after TV there's a problem well I think after TV there's a problem well I think after TV there's a search button on it though and I think search button on it though and I think search button on it though and I think it searches it does it does some of it it searches it does it does some of it it searches it does it does some of it but does that too Xfinity will search but does that too Xfinity will search but does that too Xfinity will search across streaming service yeah but this across streaming service yeah but this across streaming service yeah but this is also this is also corrupted by the is also this is also corrupted by the is also this is also corrupted by the the the the the the the business model the the the the the the business model the the the the the the business model because it presents you things and then because it presents you things and then because it presents you things and then when you click on it say oh you have to when you click on it say oh you have to when you click on it say oh you have to subscribe to that or buy it so I wish subscribe to that or buy it so I wish subscribe to that or buy it so I wish that I want the button of those Services that I want the button of those Services that I want the button of those Services which is go me only what is free to me which is go me only what is free to me which is go me only what is free to me with no ad and forget with no ad and forget with no ad and forget fre they don't want that because then it fre they don't want that because then it fre they don't want that because then it removes the monetization opportunity so removes the monetization opportunity so removes the monetization opportunity so at the end of the day it's always a at the end of the day it's always a at the end of the day it's always a monetization problem all all you monetization problem all all you monetization problem all all you jailbreakers out there jailbreak the jailbreakers out there jailbreak the jailbreakers out there jailbreak the Apple TV we want the filter we don't Apple TV we want the filter we don't Apple TV we want the filter we don't want to pay for Buton that's count on want to pay for Buton that's count on want to pay for Buton that's count on the jailbreaking Community to give us the jailbreaking Community to give us the jailbreaking Community to give us what Apple want you know I think I know what Apple want you know I think I know what Apple want you know I think I know I think the greatest innovation of Apple

I think the greatest innovation of Apple I think the greatest innovation of Apple TV is just the screen TV is just the screen TV is just the screen savers love those savers love those savers love those they're cruising go and then you go into they're cruising go and then you go into they're cruising go and then you go into Hong Kong and it's gorgeous that's like Hong Kong and it's gorgeous that's like Hong Kong and it's gorgeous that's like the best part of Apple TV it is yeah I the best part of Apple TV it is yeah I the best part of Apple TV it is yeah I think the Dubai ones the overhead and think the Dubai ones the overhead and think the Dubai ones the overhead and the cars mov you get that free so if the cars mov you get that free so if the cars mov you get that free so if you're okay with staring at screen you're okay with staring at screen you're okay with staring at screen savers like that which are mesmerizing savers like that which are mesmerizing savers like that which are mesmerizing and pretty cool like apple does you're and pretty cool like apple does you're and pretty cool like apple does you're good to go bro so yeah know yeah just good to go bro so yeah know yeah just good to go bro so yeah know yeah just just put nice record on the vinyl that just put nice record on the vinyl that just put nice record on the vinyl that you bought yourself or in the cassette you bought yourself or in the cassette you bought yourself or in the cassette or your cassette or your cassette or your cassette watch you know also speaking of watch you know also speaking of watch you know also speaking of cassettes and vinyl and everything the cassettes and vinyl and everything the cassettes and vinyl and everything the CD here I'm just making a big CD here I'm just making a big CD here I'm just making a big announcement for 2025 since I am the announcement for 2025 since I am the announcement for 2025 since I am the inventor of digital twins I'm hereby inventor of digital twins I'm hereby inventor of digital twins I'm hereby decided dise with that I've hereby decided dise with that I've hereby decided dise with that I've hereby decided to change the name of digital decided to change the name of digital decided to change the name of digital twins to seals and crofs seals and crofs twins to seals and crofs seals and crofs twins to seals and crofs seals and crofs greatest hits seals and crosss is what greatest hits seals and crosss is what greatest hits seals and crosss is what we're going to call digital twins from we're going to call digital twins from we're going to call digital twins from now on they now on they now on they sounds good here it's been decided it's sounds good here it's been decided it's sounds good here it's been decided it's been decideded I'm the decider I've um bre by the way on this topic you know bre by the way on this topic you know Rob there's no real digital twins but Rob there's no real digital twins but Rob there's no real digital twins but it's coming because the twin I'm sorry it's coming because the twin I'm sorry it's coming because the twin I'm sorry twins they are not the same identity twins they are not the same identity twins they are not the same identity what we've been trying to do with what we've been trying to do with what we've been trying to do with digital twins for a couple of decades digital twins for a couple of decades digital twins for a couple of decades you and I now almost is take a physical you and I now almost is take a physical you and I now almost is take a physical system and create a digital artifact system and create a digital artifact system and create a digital artifact that represent it with High Fidelity

that represent it with High Fidelity that represent it with High Fidelity that's what it was supposed to be but that's what it was supposed to be but that's what it was supposed to be but that's not a twin so now what's that's not a twin so now what's that's not a twin so now what's happening is that people are to say well happening is that people are to say well happening is that people are to say well I can take this twin I can separate it I can take this twin I can separate it I can take this twin I can separate it from the phys I can separate it from the from the phys I can separate it from the from the phys I can separate it from the analog twin run some Ai and I lives on analog twin run some Ai and I lives on analog twin run some Ai and I lives on his own so that becomes a real twin at his own so that becomes a real twin at his own so that becomes a real twin at this point and if you wait for five this point and if you wait for five this point and if you wait for five years that twin would have done years that twin would have done years that twin would have done something different that myself for something different that myself for something different that myself for instance so it's finally starting to instance so it's finally starting to instance so it's finally starting to happen so that's why I've always said happen so that's why I've always said happen so that's why I've always said and I had this conversation with Michel and I had this conversation with Michel and I had this conversation with Michel Greaves and we disagreed on that and Greaves and we disagreed on that and Greaves and we disagreed on that and because it was telling me well digital because it was telling me well digital because it was telling me well digital twin is by the way it's a metaphor twin is by the way it's a metaphor twin is by the way it's a metaphor because it is not a Twi a twin that you because it is not a Twi a twin that you because it is not a Twi a twin that you it is a digital self yeah I mean you it is a digital self yeah I mean you it is a digital self yeah I mean you know it's a sem bit of a semantic issue know it's a sem bit of a semantic issue know it's a sem bit of a semantic issue with the word come but going back to with the word come but going back to with the word come but going back to reality and lies and things that don't reality and lies and things that don't reality and lies and things that don't exist pretty close words are important exist pretty close words are important exist pretty close words are important words we call it digital clone can we words we call it digital clone can we words we call it digital clone can we call it call it call it digal a digital no it's a digital self a digal a digital no it's a digital self a digal a digital no it's a digital self a clone is something different it's a copy clone is something different it's a copy clone is something different it's a copy and same thing the copy will not behave and same thing the copy will not behave and same thing the copy will not behave the same way over time so it's a digital the same way over time so it's a digital the same way over time so it's a digital self if you on the right word dri do you self if you on the right word dri do you self if you on the right word dri do you think that's why my Japanese friends at think that's why my Japanese friends at think that's why my Japanese friends at Hitachi preferred the term asset Hitachi preferred the term asset Hitachi preferred the term asset Avatar 100% 100% my digital twin 100% Avatar 100% 100% my digital twin 100% Avatar 100% 100% my digital twin 100% because culturally culturally they are because culturally culturally they are because culturally culturally they are much more accurate than we are so I've much more accurate than we are so I've much more accurate than we are so I've always been and the way the day I saw always been and the way the day I saw always been and the way the day I saw that Rob you can can't be so right the that Rob you can can't be so right the that Rob you can can't be so right the day I saw that I said damn those guys day I saw that I said damn those guys day I saw that I said damn those guys are right and I went to my BS and yeah

are right and I went to my BS and yeah are right and I went to my BS and yeah the same thing that Pete was saying Tre the same thing that Pete was saying Tre the same thing that Pete was saying Tre you toally troll you do this you do that you toally troll you do this you do that you toally troll you do this you do that blah blah blah we need money blah blah blah blah blah we need money blah blah blah blah blah we need money blah blah blah so you need to when are we going to blah so you need to when are we going to blah so you need to when are we going to get the get the get the intelligent digital twin that's going to intelligent digital twin that's going to intelligent digital twin that's going to be representing me in in teams meetings be representing me in in teams meetings be representing me in in teams meetings as so I can go do something else well it as so I can go do something else well it as so I can go do something else well it depends what you want do you want a depends what you want do you want a depends what you want do you want a really a digital self that will really a digital self that will really a digital self that will represent you exactly or do you want represent you exactly or do you want represent you exactly or do you want something that going to start making up something that going to start making up something that going to start making up things that you wouldn't necessarily do things that you wouldn't necessarily do things that you wouldn't necessarily do yourself yourself yourself exactly again you you want a digital exactly again you you want a digital exactly again you you want a digital self you want something that you know self you want something that you know self you want something that you know does things on your behalf and react does things on your behalf and react does things on your behalf and react exactly like you so the question would exactly like you so the question would exactly like you so the question would be you know it's like the T Test of the be you know it's like the T Test of the be you know it's like the T Test of the future if I ask you a question and I ask future if I ask you a question and I ask future if I ask you a question and I ask you digital s the question do I get the you digital s the question do I get the you digital s the question do I get the same answer well it's like you want a same answer well it's like you want a same answer well it's like you want a personal digital assistant or personal digital assistant or personal digital assistant or something a Palm Pilot those exist there you go way new in 2025 PDA go there you go way new in 2025 PDA go going back to the to the original going back to the to the original going back to the to the original definition uh you talking something definition uh you talking something definition uh you talking something different if you want a digital artifact different if you want a digital artifact different if you want a digital artifact to represent yourself it's not a digital to represent yourself it's not a digital to represent yourself it's not a digital twin again the digital twin concept was twin again the digital twin concept was twin again the digital twin concept was created to be able to represent created to be able to represent created to be able to represent something physical in the digital world something physical in the digital world something physical in the digital world with high Precision so you want it to be with high Precision so you want it to be with high Precision so you want it to be the exact same thing I the exact same thing I the exact same thing I think joking but I I have I have of the think joking but I I have I have of the think joking but I I have I have of the idea of having something that represents idea of having something that represents idea of having something that represents your general thoughts so that you can

your general thoughts so that you can your general thoughts so that you can have a a have a a have a a visible AI representative of you that visible AI representative of you that visible AI representative of you that everybody knows is an AI but they can everybody knows is an AI but they can everybody knows is an AI but they can ask the questions that says it would be ask the questions that says it would be ask the questions that says it would be approximate this is what my thought approximate this is what my thought approximate this is what my thought would be and so you can actually I mean would be and so you can actually I mean would be and so you can actually I mean think about all the times I'm triple and think about all the times I'm triple and think about all the times I'm triple and quadruple book but at least on those quadruple book but at least on those quadruple book but at least on those other three meetings I couldn't couldn't other three meetings I couldn't couldn't other three meetings I couldn't couldn't be I could have a representative they be I could have a representative they be I could have a representative they could if they had a question they could could if they had a question they could could if they had a question they could and of course I would want to know and of course I would want to know and of course I would want to know afterwards what the what the damn thing afterwards what the what the damn thing afterwards what the what the damn thing told them right um but it's but I think told them right um but it's but I think told them right um but it's but I think the AI note takers are a couple of the AI note takers are a couple of the AI note takers are a couple of clicks away from that but with otter you clicks away from that but with otter you clicks away from that but with otter you train the model with enough of your train the model with enough of your train the model with enough of your personal on data you will have a static personal on data you will have a static personal on data you will have a static statistical approximation it's like statistical approximation it's like statistical approximation it's like asking a friend what would Jan say and asking a friend what would Jan say and asking a friend what would Jan say and knowing you and having heard what you knowing you and having heard what you knowing you and having heard what you say oh I think you might say that yeah say oh I think you might say that yeah say oh I think you might say that yeah that I think that's that's a that I think that's that's a that I think that's that's a couple doesn't need to be visual though couple doesn't need to be visual though couple doesn't need to be visual though I mean I think I think could be just I mean I think I think could be just I mean I think I think could be just like right like prompt like in the like right like prompt like in the like right like prompt like in the meeting like what do you think Yan bot meeting like what do you think Yan bot meeting like what do you think Yan bot you know I want to see you know I want to see you know I want to see that don't don't make the the very that don't don't make the the very that don't don't make the the very classic usual mistake that people do classic usual mistake that people do classic usual mistake that people do when they talk about digital twins which when they talk about digital twins which when they talk about digital twins which is they only focus on the visualization is they only focus on the visualization is they only focus on the visualization on the way you communicate with it no no on the way you communicate with it no no on the way you communicate with it no no no that's that's the least important no that's that's the least important no that's that's the least important thing yeah the interface is thing yeah the interface is thing yeah the interface is interchangeable interchangeable interchangeable yeah I think people get hung up on that yeah I think people get hung up on that yeah I think people get hung up on that back back to Apple home things what do back back to Apple home things what do back back to Apple home things what do you guys think is the viability of what

you guys think is the viability of what you guys think is the viability of what they're trying to do uh what I'm they're trying to do uh what I'm they're trying to do uh what I'm thinking here is that that what they've thinking here is that that what they've thinking here is that that what they've done so far is they've kind of taken done so far is they've kind of taken done so far is they've kind of taken over the ecosystem and made made it over the ecosystem and made made it over the ecosystem and made made it theirs for most of the stuff they've theirs for most of the stuff they've theirs for most of the stuff they've done but when you're talking about the done but when you're talking about the done but when you're talking about the smart home there are so many components smart home there are so many components smart home there are so many components that's why matter is there and other that's why matter is there and other that's why matter is there and other things right that if they try to create things right that if they try to create things right that if they try to create their their own IM matter or whatever their their own IM matter or whatever their their own IM matter or whatever they going to call it and say everything they going to call it and say everything they going to call it and say everything has to be has to be has to be adaptable to that I don't I think adaptable to that I don't I think adaptable to that I don't I think they're going to fail I don't they're going to fail I don't they're going to fail I don't think they got so much cash laying think they got so much cash laying think they got so much cash laying around they're just going to build the around they're just going to build the around they're just going to build the whole thing all at once just like just whole thing all at once just like just whole thing all at once just like just like wait for it we had lots of MP3 like wait for it we had lots of MP3 like wait for it we had lots of MP3 players prior to the iPod and you're players prior to the iPod and you're players prior to the iPod and you're right we said the iPod was super late to right we said the iPod was super late to right we said the iPod was super late to the game but what does the Apple have the game but what does the Apple have the game but what does the Apple have that no one else has they have this that no one else has they have this that no one else has they have this cultural thing I don't want to say the cultural thing I don't want to say the cultural thing I don't want to say the word cult or anything but people think word cult or anything but people think word cult or anything but people think it's cool and that is more powerful than it's cool and that is more powerful than it's cool and that is more powerful than feeds and speeds any day well there's a feeds and speeds any day well there's a feeds and speeds any day well there's a brand promise sure yeah I'm with you brand promise sure yeah I'm with you brand promise sure yeah I'm with you there because but there was just an iPod there because but there was just an iPod there because but there was just an iPod or an iPhone or something but when you or an iPhone or something but when you or an iPhone or something but when you talk about the smart home it's going to talk about the smart home it's going to talk about the smart home it's going to be uh cameras locks it's going to be be uh cameras locks it's going to be be uh cameras locks it's going to be sensors it's going to be uh I think sensors it's going to be uh I think sensors it's going to be uh I think there's a finite so many different there's a finite so many different there's a finite so many different things right that uh that they they have things right that uh that they they have things right that uh that they they have to pay nice in order to succeed I think to pay nice in order to succeed I think to pay nice in order to succeed I think their typical way yeah but they can can their typical way yeah but they can can their typical way yeah but they can can they have part frankly they have they have part frankly they have they have part frankly they have Partners building that stuff already and Partners building that stuff already and Partners building that stuff already and they could they could you know invest in they could they could you know invest in they could they could you know invest in those Partners to have apple branded those Partners to have apple branded those Partners to have apple branded versions using the matter spec and just

versions using the matter spec and just versions using the matter spec and just saying this is the reference this is the saying this is the reference this is the saying this is the reference this is the working reference and you know maybe working reference and you know maybe working reference and you know maybe there's a licensing deal for third there's a licensing deal for third there's a licensing deal for third parties after that but they they have parties after that but they they have parties after that but they they have partners that can build all that stuff I partners that can build all that stuff I partners that can build all that stuff I mean Apple has succeeded in being able mean Apple has succeeded in being able mean Apple has succeeded in being able to especially if you have their products to especially if you have their products to especially if you have their products make their ecosystem work together so make their ecosystem work together so make their ecosystem work together so the experience of probably be a lot the experience of probably be a lot the experience of probably be a lot better than what people have today which better than what people have today which better than what people have today which is trying to Cobble stuff together so I is trying to Cobble stuff together so I is trying to Cobble stuff together so I think they have an advantage there but think they have an advantage there but think they have an advantage there but it just depends on how deep they want to it just depends on how deep they want to it just depends on how deep they want to go into that what's the margin for them go into that what's the margin for them go into that what's the margin for them at the end of the day what's the margin at the end of the day what's the margin at the end of the day what's the margin opportunity here yeah well and to the opportunity here yeah well and to the opportunity here yeah well and to the margin thing why does Apple build margin thing why does Apple build margin thing why does Apple build manufacturer where they manufacture manufacturer where they manufacture manufacturer where they manufacture right and so when you order your new I right and so when you order your new I right and so when you order your new I home to live in apple town in Northern home to live in apple town in Northern home to live in apple town in Northern Florida in the Panhandle you're going to Florida in the Panhandle you're going to Florida in the Panhandle you're going to get to watch online as your IH home gets get to watch online as your IH home gets get to watch online as your IH home gets built by foxcon in China you know built by foxcon in China you know built by foxcon in China you know hopefully we'll have a limited number of hopefully we'll have a limited number of hopefully we'll have a limited number of people trying to jump out of the windows people trying to jump out of the windows people trying to jump out of the windows and get caught by the Nets you know and and get caught by the Nets you know and and get caught by the Nets you know and stuff like that when they're out yeah stuff like that when they're out yeah stuff like that when they're out yeah and then they'll build there and then and then they'll build there and then and then they'll build there and then they'll ship it in containers to the they'll ship it in containers to the they'll ship it in containers to the Estados unitos they'll go through the Estados unitos they'll go through the Estados unitos they'll go through the Panama Canal who knows who's going to Panama Canal who knows who's going to Panama Canal who knows who's going to own own own that and then it's going to come up the that and then it's going to come up the that and then it's going to come up the other side to Florida uh to APPL toown other side to Florida uh to APPL toown other side to Florida uh to APPL toown and then they'll assemble it final and then they'll assemble it final and then they'll assemble it final assembly and everything like that and assembly and everything like that and assembly and everything like that and you'll have your Apple your I home and you'll have your Apple your I home and you'll have your Apple your I home and it's going to be it's going to be it's going to be amazing your phone against front door amazing your phone against front door amazing your phone against front door and Greenland from they're GNA buy the US

Greenland from they're GNA buy the US instead because everything in the US is instead because everything in the US is instead because everything in the US is for sale for sale for sale even buy except the government no I even buy except the government no I even buy except the government no I think that's a great idea i' think that's a great idea i' think that's a great idea i' love Denmark and and if things goes the love Denmark and and if things goes the love Denmark and and if things goes the way it might go it might be cheap to buy way it might go it might be cheap to buy way it might go it might be cheap to buy the US with a cryptocurrency because the US with a cryptocurrency because the US with a cryptocurrency because cryptocurrencies now so once you once cryptocurrencies now so once you once cryptocurrencies now so once you once you hack crypto with Quantum then it's you hack crypto with Quantum then it's you hack crypto with Quantum then it's you know I would take that thought very you know I would take that thought very you know I would take that thought very not rightfully I would take it very not rightfully I would take it very not rightfully I would take it very seriously the Dogecoin is going to be seriously the Dogecoin is going to be seriously the Dogecoin is going to be the new US Government standard I heard the new US Government standard I heard the new US Government standard I heard Dogecoin true Dogecoin true Dogecoin true Susan my my Dogecoin went to the roof so Susan my my Dogecoin went to the roof so Susan my my Dogecoin went to the roof so I'm so happy oh I think I think this apple ecos oh I think I think this apple ecos system question I think a lot of this system question I think a lot of this system question I think a lot of this software and Hardware I think it's for software and Hardware I think it's for software and Hardware I think it's for the past few years it's it's been a the past few years it's it's been a the past few years it's it's been a really relevant discussion because I really relevant discussion because I really relevant discussion because I think nowadays in the industrial side think nowadays in the industrial side think nowadays in the industrial side I'm seeing more people asking about I'm seeing more people asking about I'm seeing more people asking about Hardware they're saying hey I tried Hardware they're saying hey I tried Hardware they're saying hey I tried running this predictive maintenance running this predictive maintenance running this predictive maintenance Solution on the edge because now we have Solution on the edge because now we have Solution on the edge because now we have all these software platforms you have all these software platforms you have all these software platforms you have plenty of options to run AI on the edge plenty of options to run AI on the edge plenty of options to run AI on the edge now but I don't see a lot of Hardware now but I don't see a lot of Hardware now but I don't see a lot of Hardware solutions that are either reasonably solutions that are either reasonably solutions that are either reasonably priced so you always have the Nvidia GPU priced so you always have the Nvidia GPU priced so you always have the Nvidia GPU powered option but I haven't seen I powered option but I haven't seen I powered option but I haven't seen I haven't been too happy with all the oems haven't been too happy with all the oems haven't been too happy with all the oems that have integrated the Nvidia gpus and that have integrated the Nvidia gpus and that have integrated the Nvidia gpus and I think right yeah I think that I think I think right yeah I think that I think I think right yeah I think that I think there's probably an over over

there's probably an over over there's probably an over over integration from Edge manufacturers on integration from Edge manufacturers on integration from Edge manufacturers on Nvidia because they there are so many Nvidia because they there are so many Nvidia because they there are so many other Alternatives with Qualcomm other Alternatives with Qualcomm other Alternatives with Qualcomm snapdragons and nxs and more and more snapdragons and nxs and more and more snapdragons and nxs and more and more stuff that you could run AI models on so stuff that you could run AI models on so stuff that you could run AI models on so I think that'll actually be interesting I think that'll actually be interesting I think that'll actually be interesting in 2025 2026 I think we'll see more in 2025 2026 I think we'll see more in 2025 2026 I think we'll see more options like if you go to advant Tech options like if you go to advant Tech options like if you go to advant Tech right now and say I want to I want to right now and say I want to I want to right now and say I want to I want to run a gen a small language model on the run a gen a small language model on the run a gen a small language model on the edge you what kind of gateways do you edge you what kind of gateways do you edge you what kind of gateways do you have you know really they have kind of have you know really they have kind of have you know really they have kind of big Nvidia ones that are great but big Nvidia ones that are great but big Nvidia ones that are great but they're expensive they're $5,000 and they're expensive they're $5,000 and they're expensive they're $5,000 and they ex heat I think a year from now they ex heat I think a year from now they ex heat I think a year from now you'll see options that are th000 bucks you'll see options that are th000 bucks you'll see options that are th000 bucks or less and uh and they'll be running or less and uh and they'll be running or less and uh and they'll be running you know arm-based silicon from other you know arm-based silicon from other you know arm-based silicon from other parties and there'll be more options out parties and there'll be more options out parties and there'll be more options out there but so it's coming but I think the there but so it's coming but I think the there but so it's coming but I think the starting point is like well let's take starting point is like well let's take starting point is like well let's take an Nvidia chip cuz that's what's in the an Nvidia chip cuz that's what's in the an Nvidia chip cuz that's what's in the cloud and let's stuff it into a box yeah cloud and let's stuff it into a box yeah cloud and let's stuff it into a box yeah I it's also an architectural issue I it's also an architectural issue I it's also an architectural issue because we I do believe that they we're because we I do believe that they we're because we I do believe that they we're going to see a separation between going to see a separation between going to see a separation between Hardware that runs the model and Hardware that runs the model and Hardware that runs the model and Hardware that trains the model which we Hardware that trains the model which we Hardware that trains the model which we don't really exactly it's one same thing don't really exactly it's one same thing don't really exactly it's one same thing because you now manufacturing is going because you now manufacturing is going because you now manufacturing is going to be tricky because there are used to be tricky because there are used to be tricky because there are used cases where you want actually both cases where you want actually both cases where you want actually both capabilities you want to be able to not capabilities you want to be able to not capabilities you want to be able to not only run the model but you also want to only run the model but you also want to only run the model but you also want to be able to train it on the machine be able to train it on the machine be able to train it on the machine itself so what is the architecture do itself so what is the architecture do itself so what is the architecture do you do that centrally and deploy it or you do that centrally and deploy it or you do that centrally and deploy it or do you do it on the same well I think I do you do it on the same well I think I do you do it on the same well I think I think you'll see the Train the original think you'll see the Train the original think you'll see the Train the original training happening on very high training happening on very high training happening on very high performance cloud-based stuff but then performance cloud-based stuff but then performance cloud-based stuff but then you'll see reinforcement learning or you'll see reinforcement learning or you'll see reinforcement learning or continuous learning happening on the continuous learning happening on the continuous learning happening on the edge and that'll become that's Whata

edge and that'll become that's Whata edge and that'll become that's Whata when does that report back that's always when does that report back that's always when does that report back that's always my question right because you have like my question right because you have like my question right because you have like this big trained model on the Heap data this big trained model on the Heap data this big trained model on the Heap data set then you have your local Edge that's set then you have your local Edge that's set then you have your local Edge that's training when do you that's good ml training when do you that's good ml training when do you that's good ml question is like how do you that's the question is like how do you that's the question is like how do you that's the AR that's the architectural issu that AR that's the architectural issu that AR that's the architectural issu that needs to be solved and we're not very needs to be solved and we're not very needs to be solved and we're not very good at that doing at doing that up good at that doing at doing that up good at that doing at doing that up front as but but yeah you you're front as but but yeah you you're front as but but yeah you you're pointing out on the the issues there so pointing out on the the issues there so pointing out on the the issues there so that was actually amazingly enough you that was actually amazingly enough you that was actually amazingly enough you Rob I don't know if you had the same Rob I don't know if you had the same Rob I don't know if you had the same experience at at Itachi but when I was experience at at Itachi but when I was experience at at Itachi but when I was at G I was actually trying to force at G I was actually trying to force at G I was actually trying to force conversation about that is what is what conversation about that is what is what conversation about that is what is what is the cycle what is the life cycle how is the cycle what is the life cycle how is the cycle what is the life cycle how does that work how do I train them with does that work how do I train them with does that work how do I train them with an initial data set run it on an edge an initial data set run it on an edge an initial data set run it on an edge collect more data feed that back and collect more data feed that back and collect more data feed that back and retrain and how does that whole works retrain and how does that whole works retrain and how does that whole works and how is it safely done and secur and how is it safely done and secur and how is it safely done and secur that's the mlops question that's why that's the mlops question that's why that's the mlops question that's why there's mlops companies out there now there's mlops companies out there now there's mlops companies out there now making some good money making some good money making some good money on put the word in the end of on put the word in the end of on put the word in the end of everything problem through that noise everything problem through that noise everything problem through that noise your your your you're outdated not mlops your your your you're outdated not mlops your your your you're outdated not mlops it's AI Ops AI Ops ml Ops AI Ops you it's AI Ops AI Ops ml Ops AI Ops you it's AI Ops AI Ops ml Ops AI Ops you know Pete would tell you you don't want know Pete would tell you you don't want know Pete would tell you you don't want to end up on the ash heap of History to end up on the ash heap of History to end up on the ash heap of History calling yourself ml something exactly calling yourself ml something exactly calling yourself ml something exactly become agent Ops become agent Ops become agent Ops soon scale all the information in my soon scale all the information in my soon scale all the information in my algorithm right now is still stuck on algorithm right now is still stuck on algorithm right now is still stuck on what is predictive maintenance what is what is predictive maintenance what is what is predictive maintenance what is AI what is you know gen AI but I want to

AI what is you know gen AI but I want to AI what is you know gen AI but I want to see more of the mlops right like how I see more of the mlops right like how I see more of the mlops right like how I want to execute this right I want to run want to execute this right I want to run want to execute this right I want to run open CV I want verify I want Hardware I open CV I want verify I want Hardware I open CV I want verify I want Hardware I want sample architecture for Hardware want sample architecture for Hardware want sample architecture for Hardware with software I want the tech stack you with software I want the tech stack you with software I want the tech stack you know I haven't seen and there's a lot of know I haven't seen and there's a lot of know I haven't seen and there's a lot of customers that are calling us right now customers that are calling us right now customers that are calling us right now and they're saying Hey I want to run a and they're saying Hey I want to run a and they're saying Hey I want to run a Machine Vision solution in the middle of Machine Vision solution in the middle of Machine Vision solution in the middle of nowhere yep what what do how do I do nowhere yep what what do how do I do nowhere yep what what do how do I do that and I'm like that's a question Ryan that and I'm like that's a question Ryan that and I'm like that's a question Ryan you're G be really happy you're gonna be you're G be really happy you're gonna be you're G be really happy you're gonna be really happy another announcement hot on really happy another announcement hot on really happy another announcement hot on the heels of APPL toown and the iHome the heels of APPL toown and the iHome the heels of APPL toown and the iHome and the new seals and crofs digital twin and the new seals and crofs digital twin and the new seals and crofs digital twin announcement this year we are now also announcement this year we are now also announcement this year we are now also announcing announcing announcing ifactory iory Apple looked at all these ifactory iory Apple looked at all these ifactory iory Apple looked at all these industrial iot platform companies and industrial iot platform companies and industrial iot platform companies and all the sensor makers and all that and all the sensor makers and all that and all the sensor makers and all that and they said you know what it's just a they said you know what it's just a they said you know what it's just a giant fragmented market like MP3 players giant fragmented market like MP3 players giant fragmented market like MP3 players we're just going to take over the whole we're just going to take over the whole we're just going to take over the whole thing and so now it's going to be thing and so now it's going to be thing and so now it's going to be ifactory and Apple's just going to lock ifactory and Apple's just going to lock ifactory and Apple's just going to lock in the little Edge thing you're talking in the little Edge thing you're talking in the little Edge thing you're talking about it's a little apple M4 Cube thing about it's a little apple M4 Cube thing about it's a little apple M4 Cube thing yeah I would buy it Rob that's a crazy yeah I would buy it Rob that's a crazy yeah I would buy it Rob that's a crazy part every Apple user experience buy part every Apple user experience buy part every Apple user experience buy your Apple watch right you take it out your Apple watch right you take it out your Apple watch right you take it out of the box you power it out it's got of the box you power it out it's got of the box you power it out it's got like this weird like Globe like spinny like this weird like Globe like spinny like this weird like Globe like spinny thing that's moving it's thing that's moving it's thing that's moving it's like right it's by the way Rob is just like right it's by the way Rob is just like right it's by the way Rob is just joking Rob ising no he's not please joking Rob ising no he's not please joking Rob ising no he's not please don't I want the ey Factory don't take don't I want the ey Factory don't take don't I want the ey Factory don't take it away but seriously I think we it's gonna happen could you imagine

we it's gonna happen could you imagine what Rockwell would do if they found out what Rockwell would do if they found out what Rockwell would do if they found out that Apple was going to simplify the Y that Apple was going to simplify the Y that Apple was going to simplify the Y and the user experience in the factory I and the user experience in the factory I and the user experience in the factory I would be panicking if I were Rockwell would be panicking if I were Rockwell would be panicking if I were Rockwell their their components look like they're their their components look like they're their their components look like they're from the from the from the 80s say all of them right seens 80s say all of them right seens 80s say all of them right seens leadership from Rockwell Seamans all of leadership from Rockwell Seamans all of leadership from Rockwell Seamans all of them they're on the phone right now with them they're on the phone right now with them they're on the phone right now with Tim Cook hoping to get acquired by Apple Tim Cook hoping to get acquired by Apple Tim Cook hoping to get acquired by Apple before they get destroyed by Apple before they get destroyed by Apple before they get destroyed by Apple that's what's happening in the that's what's happening in the that's what's happening in the background I can hear the phone ringing background I can hear the phone ringing background I can hear the phone ringing like think about that onboarding Apple like think about that onboarding Apple like think about that onboarding Apple user experience they make it very simple user experience they make it very simple user experience they make it very simple they make it very pretty you know you they make it very pretty you know you they make it very pretty you know you pay for that experience but I don't see pay for that experience but I don't see pay for that experience but I don't see anyone who does that well in the anyone who does that well in the anyone who does that well in the industrial space and even if you see big industrial space and even if you see big industrial space and even if you see big companies like Rockwell GE all these big companies like Rockwell GE all these big companies like Rockwell GE all these big even if they buy these little pretty even if they buy these little pretty even if they buy these little pretty software companies they don't integrate software companies they don't integrate software companies they don't integrate it into their entire it into their entire it into their entire ecosystem oh you want pretty you want ecosystem oh you want pretty you want ecosystem oh you want pretty you want pretty here we have a pretty you know pretty here we have a pretty you know pretty here we have a pretty you know subsection of our product over here that subsection of our product over here that subsection of our product over here that you can pay a lot for but it's not going you can pay a lot for but it's not going you can pay a lot for but it's not going to integrate with the rest of the to integrate with the rest of the to integrate with the rest of the ecosystem as well I want Apple Ryan the problem with that to me is the Ryan the problem with that to me is the similar problem the reason why there is similar problem the reason why there is similar problem the reason why there is no standardized iot platform that no standardized iot platform that no standardized iot platform that emerged is because if you look at emerged is because if you look at emerged is because if you look at industrial use cases they are industrial use cases they are industrial use cases they are fundamentally system integration fundamentally system integration fundamentally system integration projects they're not out of the you projects they're not out of the you projects they're not out of the you don't buy I always say that I was saying don't buy I always say that I was saying don't buy I always say that I was saying that at G as well you don't go on Amazon that at G as well you don't go on Amazon that at G as well you don't go on Amazon and buy an O rig you buy a bunch of and buy an O rig you buy a bunch of and buy an O rig you buy a bunch of parts and you spend billions of or parts and you spend billions of or

parts and you spend billions of or hundreds of millions of dollars with hundreds of millions of dollars with hundreds of millions of dollars with Engineers to assemble them together to Engineers to assemble them together to Engineers to assemble them together to deliver whatever you have to do and this deliver whatever you have to do and this deliver whatever you have to do and this is why the importance of the platforms is why the importance of the platforms is why the importance of the platforms and the components is not high enough to and the components is not high enough to and the components is not high enough to make it a compelling reason to make it a compelling reason to make it a compelling reason to standardize because people make money by standardize because people make money by standardize because people make money by the service assembly component they the service assembly component they the service assembly component they don't with the hardware people that go don't with the hardware people that go don't with the hardware people that go stack you can standardize so much then stack you can standardize so much then stack you can standardize so much then need and and I insist on that because to need and and I insist on that because to need and and I insist on that because to me this is the fundamental reason we are me this is the fundamental reason we are me this is the fundamental reason we are we've been talking about iot and we've been talking about iot and we've been talking about iot and Industrial iot for now decades and it Industrial iot for now decades and it Industrial iot for now decades and it doesn't materialize as a scalable soft doesn't materialize as a scalable soft doesn't materialize as a scalable soft of platform because it's just a very of platform because it's just a very of platform because it's just a very little components of the whole little components of the whole little components of the whole problem how much of that goes away how problem how much of that goes away how problem how much of that goes away how much of that goes away Demitri if they much of that goes away Demitri if they much of that goes away Demitri if they buy if Apple buys ignition or apple buys buy if Apple buys ignition or apple buys buy if Apple buys ignition or apple buys a mature iot platform with the drivers a mature iot platform with the drivers a mature iot platform with the drivers and the connectors and everything in the and the connectors and everything in the and the connectors and everything in the factory that still still factory that still still factory that still still exists I'm cool with apple with exists I'm cool with apple with exists I'm cool with apple with doorbells but not with doorbells but not with doorbells but not with uh well I've seen I mean uh well I've seen I mean uh well I've seen I mean seen I haven't seen it happen yet I seen I haven't seen it happen yet I seen I haven't seen it happen yet I Haven been Prov remember what you read Haven been Prov remember what you read Haven been Prov remember what you read from Peter teal in zero to one you have from Peter teal in zero to one you have from Peter teal in zero to one you have to go to strive to be a to go to strive to be a to go to strive to be a monopoly and then yeah government so monopoly and then yeah government so monopoly and then yeah government so they can't break you up I get I get I they can't break you up I get I get I they can't break you up I get I get I get the Monopoly but industrial as a get the Monopoly but industrial as a get the Monopoly but industrial as a monopoly is a much bigger bigger use monopoly is a much bigger bigger use monopoly is a much bigger bigger use case because we're gonna solve it today case because we're gonna solve it today case because we're gonna solve it today the system integrators have little the system integrators have little the system integrators have little incentive to use a standardized platform

incentive to use a standardized platform incentive to use a standardized platform because the competitors can do it that's because the competitors can do it that's because the competitors can do it that's true no but is no this is not true no but is no this is not true no but is no this is not it is really the problem I mean I've it is really the problem I mean I've it is really the problem I mean I've been trying for 10 years it doesn't work been trying for 10 years it doesn't work been trying for 10 years it doesn't work in this industry because it's a in this industry because it's a in this industry because it's a fundamentally an engineering system fundamentally an engineering system fundamentally an engineering system integration elements integration elements integration elements andiz agree so hot on the heels of Apple andiz agree so hot on the heels of Apple andiz agree so hot on the heels of Apple town and iHome and then new digital twin town and iHome and then new digital twin town and iHome and then new digital twin seals and crops and the ey Factory that seals and crops and the ey Factory that seals and crops and the ey Factory that I just invented today I'm making an I just invented today I'm making an I just invented today I'm making an addition to iot I'm going to put the addition to iot I'm going to put the addition to iot I'm going to put the letter i in front of the other I in iot letter i in front of the other I in iot letter i in front of the other I in iot just like the I it's going be called I I just like the I it's going be called I I just like the I it's going be called I I and that's gonna in an apple way I I iot and that's gonna in an apple way I I iot and that's gonna in an apple way I I iot we tried that we tried that already walk we tried that we tried that already walk we tried that we tried that already walk there you're gonna see the Apple watch there you're gonna see the Apple watch there you're gonna see the Apple watch mesmerizing thing mesmerizing thing mesmerizing thing going going going and it's gonna integrate and it's all and it's gonna integrate and it's all and it's gonna integrate and it's all just going to work and you're be so just going to work and you're be so just going to work and you're be so happy but to your point rob it could happy but to your point rob it could happy but to your point rob it could work for home I believe because it is a work for home I believe because it is a work for home I believe because it is a narrow or home users totally it could narrow or home users totally it could narrow or home users totally it could work for that but the whole indust GMO work for that but the whole indust GMO work for that but the whole indust GMO no the only thing that's going to unify no the only thing that's going to unify no the only thing that's going to unify the The Edge and iot is going to be the the The Edge and iot is going to be the the The Edge and iot is going to be the cloud frankly so the cloud devops the cloud frankly so the cloud devops the cloud frankly so the cloud devops the cloud orchestration the cloud you know cloud orchestration the cloud you know cloud orchestration the cloud you know all the way to the far Edge and that's all the way to the far Edge and that's all the way to the far Edge and that's the only unifying principle I think the only unifying principle I think the only unifying principle I think that's going to make all this stuff work that's going to make all this stuff work that's going to make all this stuff work together so yeah you got to have together so yeah you got to have together so yeah you got to have something that's your Rosetta Stone something that's your Rosetta Stone something that's your Rosetta Stone translating all this all this not from translating all this all this not from translating all this all this not from the edge to the cloud is from the cloud the edge to the cloud is from the cloud the edge to the cloud is from the cloud to the edge remember one thing that I

to the edge remember one thing that I to the edge remember one thing that I shared on this show I me a couple of shared on this show I me a couple of shared on this show I me a couple of times that was told me one day by a times that was told me one day by a times that was told me one day by a Garner uh analyst about you know Garner uh analyst about you know Garner uh analyst about you know standardization Partners not IDC take standardization Partners not IDC take standardization Partners not IDC take the take the most simple use case in the take the most simple use case in the take the most simple use case in word commerce which is a purchase order word commerce which is a purchase order word commerce which is a purchase order on invoice there is no worldwide Global on invoice there is no worldwide Global on invoice there is no worldwide Global common standards of metadata to exchange common standards of metadata to exchange common standards of metadata to exchange an invoice we haven't solved that so try an invoice we haven't solved that so try an invoice we haven't solved that so try to solve all the kind of things you to solve all the kind of things you to solve all the kind of things you talked about today talking about de talked about today talking about de talked about today talking about de problems to solve that's a simple problems to solve that's a simple problems to solve that's a simple problem to solve there is no single problem to solve there is no single problem to solve there is no single unified digital Quick Books on it's just unified digital Quick Books on it's just unified digital Quick Books on it's just like we've we've heard about the you like we've we've heard about the you like we've we've heard about the you know the whole jobs to be done thing know the whole jobs to be done thing know the whole jobs to be done thing right and then we turn that I'm creating right and then we turn that I'm creating right and then we turn that I'm creating now the Steve Jobs to be done Steve Jobs now the Steve Jobs to be done Steve Jobs now the Steve Jobs to be done Steve Jobs to be Steve Jobs Jobs sjv this has been an amazing intro to sjv this has been an amazing intro to sjv this has been an amazing intro to 20125 I can't believe the break so many 20125 I can't believe the break so many 20125 I can't believe the break so many problems to solve and have been solved problems to solve and have been solved problems to solve and have been solved today and we've vised the future I mean today and we've vised the future I mean today and we've vised the future I mean can you imagine what it's going to be can you imagine what it's going to be can you imagine what it's going to be like when we wake up a year from now on like when we wake up a year from now on like when we wake up a year from now on 2026 we'll all be living in a compound 2026 we'll all be living in a compound 2026 we'll all be living in a compound in APPL toown it's going to be crazy in APPL toown it's going to be crazy in APPL toown it's going to be crazy John and Brian will be going to their John and Brian will be going to their John and Brian will be going to their eye Factory they'll walk in there eye Factory they'll walk in there eye Factory they'll walk in there they'll be they'll be they'll be this put on his his smok with a little this put on his his smok with a little this put on his his smok with a little Apple logo on it yeah it's incredible Apple logo on it yeah it's incredible Apple logo on it yeah it's incredible the lever and you know you know I'll be the lever and you know you know I'll be the lever and you know you know I'll be going to my new house in Denmark or

going to my new house in Denmark or going to my new house in Denmark or Iceland or May all the machine controls are going to be all the machine controls are going to be Touch ID you know face ID Touch ID Touch ID you know face ID Touch ID Touch ID you know face ID Touch ID everything you guys are far too everything you guys are far too everything you guys are far too optimistic we'll be stuck in our ioms optimistic we'll be stuck in our ioms optimistic we'll be stuck in our ioms and our digital twins will be outside and our digital twins will be outside and our digital twins will be outside having fun that's true you're lucky having fun that's true you're lucky having fun that's true you're lucky you'll be in your IE pod which is you'll be in your IE pod which is you'll be in your IE pod which is actually like the Matrix you know I Matrix you know I sell exactly so thanks everyone for sell exactly so thanks everyone for sell exactly so thanks everyone for joining us on I coffee talk as we kick joining us on I coffee talk as we kick joining us on I coffee talk as we kick off see Folks at CES by the way yeah off see Folks at CES by the way yeah off see Folks at CES by the way yeah we'll see you at C yeah I won be there we'll see you at C yeah I won be there we'll see you at C yeah I won be there yeah absolutely CES yeah rep yes we're yeah absolutely CES yeah rep yes we're yeah absolutely CES yeah rep yes we're looking forward to a great year of looking forward to a great year of looking forward to a great year of exciting nonsense and vision coming from exciting nonsense and vision coming from exciting nonsense and vision coming from this show and um you know we'll see you this show and um you know we'll see you this show and um you know we'll see you every week and definitely don't forget every week and definitely don't forget every week and definitely don't forget to help our Elevate our kids charity so to help our Elevate our kids charity so to help our Elevate our kids charity so we can bridge that digital divide we're we can bridge that digital divide we're we can bridge that digital divide we're not just talking we actually do it we do not just talking we actually do it we do not just talking we actually do it we do it get your hoodies your hoodies you it get your hoodies your hoodies you it get your hoodies your hoodies you know you might need a special I hoodie know you might need a special I hoodie know you might need a special I hoodie you know I've heard they're coming out you know I've heard they're coming out you know I've heard they're coming out with that next week so anyway um stand with that next week so anyway um stand with that next week so anyway um stand by thanks for joining us and we will see by thanks for joining us and we will see by thanks for joining us and we will see you next you next you next week happy New Year happy New Year happy week happy New Year happy New Year happy week happy New Year happy New Year happy New Year by