IoT Coffee Talk: Episode 321 - Show Me The Money! (The Forward Deployed Engineer Edition)

>> Yes. >> Yes. There you go, Mr. Lifeson. There you go, Mr. Lifeson. There you go, Mr. Lifeson. >> [cheering] >> Good stuff. Come on, the Rush. >> Good stuff. Come on, the Rush. >> Roll, Tom Sawyer. >> Roll, Tom Sawyer. >> Roll, Tom Sawyer. >> Absolutely. >> Absolutely. >> Absolutely. >> By Rush. >> By Rush. >> By Rush. >> You know, that was the >> You know, that was the >> You know, that was the >> groups ever. >> groups ever. >> groups ever. >> That song changed the direction of that >> That song changed the direction of that >> That song changed the direction of that band. band. band. You know You know You know >> Yeah, yeah, they kind of turned poppish. >> Yeah, yeah, they kind of turned poppish. >> Yeah, yeah, they kind of turned poppish. Everything else that they wrote was like Everything else that they wrote was like Everything else that they wrote was like >> Prior to that, it was all like 17-minute >> Prior to that, it was all like 17-minute >> Prior to that, it was all like 17-minute long rock deals, you know, with no long rock deals, you know, with no long rock deals, you know, with no vocals and different things like that vocals and different things like that vocals and different things like that and and and >> Yeah, yeah, yeah. >> Yeah, yeah, yeah. >> Yeah, yeah, yeah. >> And the people that listened to them, it >> And the people that listened to them, it >> And the people that listened to them, it was just this was just this was just this dedicated group of hardcore folks. And dedicated group of hardcore folks. And dedicated group of hardcore folks. And then then then >> Yeah. >> Yeah. >> Yeah. >> the Moving Pictures album came out with >> the Moving Pictures album came out with >> the Moving Pictures album came out with that song and it wasn't 17 minutes long. that song and it wasn't 17 minutes long. that song and it wasn't 17 minutes long. It was maybe 3 and 1/2 or whatever and It was maybe 3 and 1/2 or whatever and It was maybe 3 and 1/2 or whatever and it was a hit on the radio for everybody. it was a hit on the radio for everybody. it was a hit on the radio for everybody. >> Yeah. >> Yeah. >> Yeah. >> Game changer for them. >> Game changer for them. >> Game changer for them. >> Yeah. And um >> Yeah. And um >> Yeah. And um they they they they then went sort of poppish. I think they then went sort of poppish. I think they then went sort of poppish. I think at that point. Hey, how's going Demetri?

at that point. Hey, how's going Demetri? at that point. Hey, how's going Demetri? >> Hey, hey. >> Hey, hey. >> Hey, hey. >> Um >> Um >> Um >> Hey guys. >> Hey guys. >> Hey guys. >> You know, and they were famous actually >> You know, and they were famous actually >> You know, and they were famous actually back then for not going commercial. back then for not going commercial. back then for not going commercial. >> Yeah. >> Yeah. >> Yeah. >> They going commercial was a big deal. >> They going commercial was a big deal. >> They going commercial was a big deal. >> Yeah, you didn't sell out and they >> Yeah, you didn't sell out and they >> Yeah, you didn't sell out and they stayed true to their um stayed true to their um stayed true to their um their artistic selves and uh their artistic selves and uh their artistic selves and uh uh I don't know. Yeah, and you can't uh I don't know. Yeah, and you can't uh I don't know. Yeah, and you can't really say that they sold out, but they really say that they sold out, but they really say that they sold out, but they definitely start to have much more of a definitely start to have much more of a definitely start to have much more of a poppy flavor, you know. poppy flavor, you know. poppy flavor, you know. >> And I and I hate to say that it's pop >> And I and I hate to say that it's pop >> And I and I hate to say that it's pop cuz it wasn't pop. It was still them, cuz it wasn't pop. It was still them, cuz it wasn't pop. It was still them, but but you're right. They were shorter, but but you're right. They were shorter, but but you're right. They were shorter, they were catchier, they were stuff that they were catchier, they were stuff that they were catchier, they were stuff that would work on the radio. You're right. would work on the radio. You're right. would work on the radio. You're right. >> Yeah. >> Yeah. >> Yeah. >> And then that's when they started having >> And then that's when they started having >> And then that's when they started having all their hits and wide distribution, all their hits and wide distribution, all their hits and wide distribution, mass people listening to them. Still no mass people listening to them. Still no mass people listening to them. Still no women listening to them. Still a women listening to them. Still a women listening to them. Still a guy-only band. guy-only band. guy-only band. >> Yeah. >> Yeah. >> Yeah. >> Anyone who's ever been to a Rush >> Anyone who's ever been to a Rush >> Anyone who's ever been to a Rush concert, it's like there's no women concert, it's like there's no women concert, it's like there's no women here. here. here. >> What what what what what kind of entity >> What what what what what kind of entity >> What what what what what kind of entity am I you talking about, guys? am I you talking about, guys? am I you talking about, guys? >> Rush. >> Rush. >> Rush. >> [laughter] >> [laughter] >> [laughter] >> The Rush LLM.

>> The Rush LLM. >> The Rush LLM. >> The Rush LLM. Yeah. >> The Rush LLM. Yeah. >> The Rush LLM. Yeah. >> The LLM of progressive music. >> The LLM of progressive music. >> The LLM of progressive music. >> Yeah. >> Yeah. >> Yeah. >> Well, you know, you think about it like >> Well, you know, you think about it like >> Well, you know, you think about it like Yes, the great band Yes, never really Yes, the great band Yes, never really Yes, the great band Yes, never really had had had I mean, I went to a couple of their I mean, I went to a couple of their I mean, I went to a couple of their concerts and there weren't like a ton of concerts and there weren't like a ton of concerts and there weren't like a ton of women in women in women in Like their most well-known song is uh Like their most well-known song is uh Like their most well-known song is uh Owner of a Lonely Heart, right? Owner of a Lonely Heart, right? Owner of a Lonely Heart, right? >> Right. >> Right. >> Right. >> Yes. >> Yes. >> Yes. >> What is that song THAT STARTS LIKE >> OH, YEAH. Um >> OH, YEAH. Um >> Um >> Um >> Um like Changes or something. I don't know. like Changes or something. I don't know. like Changes or something. I don't know. >> Yeah, yeah, yeah, yeah, yeah. >> Yeah, yeah, yeah, yeah, yeah. >> Yeah, yeah, yeah, yeah, yeah. >> Yeah. But you're right. It was a unique >> Yeah. But you're right. It was a unique >> Yeah. But you're right. It was a unique a unique sound that's not going to work a unique sound that's not going to work a unique sound that's not going to work for everybody, but it was really cool. for everybody, but it was really cool. for everybody, but it was really cool. Yes was a good band. No doubt. Yes was a good band. No doubt. Yes was a good band. No doubt. >> Oh, come on. Not just good. They were >> Oh, come on. Not just good. They were >> Oh, come on. Not just good. They were incredible. incredible. incredible. >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> And who And who can forget the >> And who And who can forget the >> And who And who can forget the supergroup supergroup supergroup that pulled from Yes and Emerson, Lake that pulled from Yes and Emerson, Lake that pulled from Yes and Emerson, Lake and Palmer and a few others to create and Palmer and a few others to create and Palmer and a few others to create Asia? Asia? Asia? >> Ah. They had some really, really amazing They had some really, really amazing bands back then.

bands back then. bands back then. >> one album. I mean, I'm sure they made >> one album. I mean, I'm sure they made >> one album. I mean, I'm sure they made other albums, but they had that one Asia other albums, but they had that one Asia other albums, but they had that one Asia with the dragon thing going out of the with the dragon thing going out of the with the dragon thing going out of the water and they had a bunch of hit songs water and they had a bunch of hit songs water and they had a bunch of hit songs and then never heard from them again. and then never heard from them again. and then never heard from them again. >> Yeah. >> Yeah. >> Yeah. >> Um >> Um >> Um >> Yeah, but if you think about it, the >> Yeah, but if you think about it, the >> Yeah, but if you think about it, the music that they were that they were music that they were that they were music that they were that they were making at the time was making at the time was making at the time was really, I mean, it was progressive. really, I mean, it was progressive. really, I mean, it was progressive. >> Yeah. >> Yeah. >> Yeah. Yeah. Yeah. Yeah. >> It was so different and virtuosity at a >> It was so different and virtuosity at a >> It was so different and virtuosity at a different level, you know, the not only different level, you know, the not only different level, you know, the not only in, you know, in, you know, in, you know, the musicality, but also just the the musicality, but also just the the musicality, but also just the composition, you know, composition, you know, composition, you know, and you know, like the stuff that Rush and you know, like the stuff that Rush and you know, like the stuff that Rush was well known for or was known for at was well known for or was known for at was well known for or was known for at the time the time the time was sort of being this they were sort of was sort of being this they were sort of was sort of being this they were sort of this uh this uh this uh futuristic, you know, a lot of the futuristic, you know, a lot of the futuristic, you know, a lot of the themes are futuristic and uh you know, themes are futuristic and uh you know, themes are futuristic and uh you know, sci-fi-ish, dystopian yeah. sci-fi-ish, dystopian yeah. sci-fi-ish, dystopian yeah. >> Yeah. >> Yeah. >> Yeah. >> stuff and I think uh it >> stuff and I think uh it >> stuff and I think uh it it it resonated with uh the it it resonated with uh the it it resonated with uh the counterculture counterculture counterculture at the time, you know, at the time, you know, at the time, you know, >> sci-fi nerds.

>> sci-fi nerds. >> sci-fi nerds. >> If you look at video clips of when >> If you look at video clips of when >> If you look at video clips of when they're doing concerts in the '70s and they're doing concerts in the '70s and they're doing concerts in the '70s and they're like wearing these outfits, they're like wearing these outfits, they're like wearing these outfits, these futuristic robes or whatever. these futuristic robes or whatever. these futuristic robes or whatever. >> But I can bring in yeah, sci-fi wizards. >> But I can bring in yeah, sci-fi wizards. >> But I can bring in yeah, sci-fi wizards. >> Yeah, >> Yeah, >> Yeah, >> [laughter] >> [laughter] >> [laughter] >> the exactly. >> the exactly. >> the exactly. >> It's actually quite interesting because >> It's actually quite interesting because >> It's actually quite interesting because I had a amazingly enough a similar I had a amazingly enough a similar I had a amazingly enough a similar conversation with one of my conversation with one of my conversation with one of my colleagues for a few or a few beers with colleagues for a few or a few beers with colleagues for a few or a few beers with the boys last night. And we we were the boys last night. And we we were the boys last night. And we we were actually actually actually arguing that this was an era like arguing that this was an era like arguing that this was an era like let's say 70s, 80s and let's say 70s, 80s and let's say 70s, 80s and before social media where people would before social media where people would before social media where people would really identify as a group around their really identify as a group around their really identify as a group around their music. They would dress like they would music. They would dress like they would music. They would dress like they would organize it. I think it's less the case organize it. I think it's less the case organize it. I think it's less the case nowadays with you know the massive you nowadays with you know the massive you nowadays with you know the massive you know TikTok Taylor Swift. It tends to be know TikTok Taylor Swift. It tends to be know TikTok Taylor Swift. It tends to be more the artist that directs the people more the artist that directs the people more the artist that directs the people as opposed to you associated with the as opposed to you associated with the as opposed to you associated with the lifestyle, the genre, the type of the lifestyle, the genre, the type of the lifestyle, the genre, the type of the music and basically being in a music and basically being in a music and basically being in a community. So I don't have raw data community. So I don't have raw data community. So I don't have raw data evidence of that but I I think it would evidence of that but I I think it would evidence of that but I I think it would still be an interesting thing to analyze still be an interesting thing to analyze still be an interesting thing to analyze a little more because I really feel that a little more because I really feel that a little more because I really feel that the communities do not come from you we the communities do not come from you we the communities do not come from you we have our own idea and we organize around have our own idea and we organize around have our own idea and we organize around the style of music. It's more we're the style of music. It's more we're the style of music. It's more we're bombarded by that and we just follow. So bombarded by that and we just follow. So bombarded by that and we just follow. So anyway, interesting.

anyway, interesting. anyway, interesting. >> That's interesting. You never know. You >> That's interesting. You never know. You >> That's interesting. You never know. You never know. There were certainly guys never know. There were certainly guys never know. There were certainly guys who's like I want to be a part of a who's like I want to be a part of a who's like I want to be a part of a band. I don't want to be a solo band. I don't want to be a solo band. I don't want to be a solo or I don't want to or I don't want to or I don't want to Um I don't know if this is a good Um I don't know if this is a good Um I don't know if this is a good example or not. I remember I watched I I example or not. I remember I watched I I example or not. I remember I watched I I was on the airplane once and I watched was on the airplane once and I watched was on the airplane once and I watched the it was a documentary about the band the it was a documentary about the band the it was a documentary about the band Chicago. Chicago. Chicago. >> Yeah. >> Yeah. >> Yeah. >> Um and you know >> Um and you know >> Um and you know they it was always noticeable that if they it was always noticeable that if they it was always noticeable that if you saw any of the band members from you saw any of the band members from you saw any of the band members from Chicago on the street no one would know Chicago on the street no one would know Chicago on the street no one would know who they were. who they were. who they were. Um you know of course they're known as a Um you know of course they're known as a Um you know of course they're known as a a rock band with horns. a rock band with horns. a rock band with horns. >> [laughter] >> [laughter] >> [laughter] >> And um but I the part that was >> And um but I the part that was >> And um but I the part that was interesting you know cuz it was like interesting you know cuz it was like interesting you know cuz it was like there's there was no lead in the band. there's there was no lead in the band. there's there was no lead in the band. Uh and so I guess what's the guy's name? Uh and so I guess what's the guy's name? Uh and so I guess what's the guy's name? His last name was Foster who's like a His last name was Foster who's like a His last name was Foster who's like a total hit maker out of LA producer. total hit maker out of LA producer. total hit maker out of LA producer. And when they had their album in the And when they had their album in the And when they had their album in the early 80s early 80s early 80s um um um I forgot which Chicago they're all I forgot which Chicago they're all I forgot which Chicago they're all numbered. Um and that was the first numbered. Um and that was the first numbered. Um and that was the first thing he did. He's like who's the leader thing he did. He's like who's the leader thing he did. He's like who's the leader of this band? And they're like there are of this band? And they're like there are of this band? And they're like there are no leaders. We're all just a band. We're no leaders. We're all just a band. We're no leaders. We're all just a band. We're all together. And he goes no someone has all together. And he goes no someone has all together. And he goes no someone has to be the leader. And so he made Peter to be the leader. And so he made Peter to be the leader. And so he made Peter Cetera be the leader cuz he was singing Cetera be the leader cuz he was singing Cetera be the leader cuz he was singing a lot of the songs and crafted this a lot of the songs and crafted this a lot of the songs and crafted this whole narrative and everything and it whole narrative and everything and it whole narrative and everything and it worked. They had some mega probably worked. They had some mega probably worked. They had some mega probably their biggest hits.

their biggest hits. their biggest hits. But I heard that they weren't But I heard that they weren't But I heard that they weren't comfortable with it. You know, it wasn't comfortable with it. You know, it wasn't comfortable with it. You know, it wasn't that they weren't that they weren't that they weren't >> That that was how my band was well you >> That that was how my band was well you >> That that was how my band was well you know, I was in a originals band and know, I was in a originals band and know, I was in a originals band and that's how we kind of organized that's how we kind of organized that's how we kind of organized ourselves. ourselves. ourselves. Because you know, when you do original Because you know, when you do original Because you know, when you do original music there's a music there's a music there's a especially with horns. especially with horns. especially with horns. >> [laughter] >> [laughter] >> [laughter] >> There's a lot of freaking attitude man >> There's a lot of freaking attitude man >> There's a lot of freaking attitude man and everybody wants to either be part of and everybody wants to either be part of and everybody wants to either be part of the creative process or um and they the creative process or um and they the creative process or um and they usually are, right? Yeah. Or they want usually are, right? Yeah. Or they want usually are, right? Yeah. Or they want to lead. They want their idea to to lead. They want their idea to to lead. They want their idea to be in there and you do have to kind of be in there and you do have to kind of be in there and you do have to kind of have a have a have a democratized process, you know, there's democratized process, you know, there's democratized process, you know, there's friction that you have to deal with. friction that you have to deal with. friction that you have to deal with. Um but you know, you have to have kind Um but you know, you have to have kind Um but you know, you have to have kind of of of like what they you know, they call like like what they you know, they call like like what they you know, they call like a a a headless band in order to in order to headless band in order to in order to headless band in order to in order to keep people around, you know, keep people around, you know, keep people around, you know, you have you have you have a reasonable amount of constructive a reasonable amount of constructive a reasonable amount of constructive friction friction friction that that that keeps the band together and it's that keeps the band together and it's that keeps the band together and it's that creative thing. It's not like being a creative thing. It's not like being a creative thing. It's not like being a cover band. Cover band nobody gives a cover band. Cover band nobody gives a cover band. Cover band nobody gives a Everybody sound exactly like the Everybody sound exactly like the Everybody sound exactly like the recording, right? But you're writing recording, right? But you're writing recording, right? But you're writing your own music it becomes a hugely your own music it becomes a hugely your own music it becomes a hugely personal thing and so yeah, it's really personal thing and so yeah, it's really personal thing and so yeah, it's really difficult unless the difficult unless the difficult unless the person is like remarkable and people person is like remarkable and people person is like remarkable and people just gravitate around that person like just gravitate around that person like just gravitate around that person like Michael Jackson. Yeah. You know, Michael

Michael Jackson. Yeah. You know, Michael Michael Jackson. Yeah. You know, Michael Jackson Jackson Jackson you didn't tell Michael Jackson what to you didn't tell Michael Jackson what to you didn't tell Michael Jackson what to do, you know, you might do something he do, you know, you might do something he do, you know, you might do something he likes it and he'll take it but that's on likes it and he'll take it but that's on likes it and he'll take it but that's on his own volition and all likelihood, his own volition and all likelihood, his own volition and all likelihood, right? right? right? >> I finally I finally saw the movie. I >> I finally I finally saw the movie. I >> I finally I finally saw the movie. I went and saw Michael went and saw Michael went and saw Michael >> How How it? >> How How it? >> How How it? >> It was great. It was great. I can see >> It was great. It was great. I can see >> It was great. It was great. I can see why it's the biggest selling biopic of why it's the biggest selling biopic of why it's the biggest selling biopic of all time. I think it's probably almost all time. I think it's probably almost all time. I think it's probably almost reached a billion dollars. reached a billion dollars. reached a billion dollars. Um Um Um >> Wow. >> Wow. >> Wow. >> And there was a lot of haters cuz it's >> And there was a lot of haters cuz it's >> And there was a lot of haters cuz it's like, "Oh, you're not telling the whole like, "Oh, you're not telling the whole like, "Oh, you're not telling the whole story about all the bad stuff, you story about all the bad stuff, you story about all the bad stuff, you know?" And they're like, "Well, that's know?" And they're like, "Well, that's know?" And they're like, "Well, that's not the story we want to tell. We want not the story we want to tell. We want not the story we want to tell. We want to tell the rise of this kid, the to tell the rise of this kid, the to tell the rise of this kid, the Jackson 5, the Jacksons." Um Jackson 5, the Jacksons." Um Jackson 5, the Jacksons." Um heavy influence on the dad heavy influence on the dad heavy influence on the dad >> Yeah. >> Yeah. >> Yeah. >> and how he was just, you know, hardcore >> and how he was just, you know, hardcore >> and how he was just, you know, hardcore abusive on Michael and the brothers. Uh abusive on Michael and the brothers. Uh abusive on Michael and the brothers. Uh and and like, "Well, you got to do this and and like, "Well, you got to do this and and like, "Well, you got to do this or you're going to end up working in a or you're going to end up working in a or you're going to end up working in a steel mill like your old man." steel mill like your old man." steel mill like your old man." >> Oh, crap. That sounds like me. >> Oh, crap. That sounds like me. >> Oh, crap. That sounds like me. >> [laughter] >> [laughter] >> [laughter] >> Well, he he you know, he was kind of he >> Well, he he you know, he was kind of he >> Well, he he you know, he was kind of he was kind of right.

was kind of right. was kind of right. >> Sounds like every tiger mom out there. >> Sounds like every tiger mom out there. >> Sounds like every tiger mom out there. Asian Asian Asian >> He was definitely He was a tiger dad, >> He was definitely He was a tiger dad, >> He was definitely He was a tiger dad, and I think he went too far, but at the and I think he went too far, but at the and I think he went too far, but at the same time, you probably can't argue that same time, you probably can't argue that same time, you probably can't argue that if it wasn't for all the stuff he kept if it wasn't for all the stuff he kept if it wasn't for all the stuff he kept pushing those boys to do, pushing those boys to do, pushing those boys to do, then they never would have They would then they never would have They would then they never would have They would still been living in Gary, Indiana, and still been living in Gary, Indiana, and still been living in Gary, Indiana, and never would have done anything. Um but never would have done anything. Um but never would have done anything. Um but yeah, but at the same time, he was yeah, but at the same time, he was yeah, but at the same time, he was abusive and way too far. abusive and way too far. abusive and way too far. But uh gosh, you know, what a And it's But uh gosh, you know, what a And it's But uh gosh, you know, what a And it's really interesting. He did not like the really interesting. He did not like the really interesting. He did not like the idea of Michael's stardom. idea of Michael's stardom. idea of Michael's stardom. He he wanted it all to be equal across He he wanted it all to be equal across He he wanted it all to be equal across all the brothers. all the brothers. all the brothers. >> Oh, wow. >> Oh, wow. >> Oh, wow. >> And and And of course, all these, >> And and And of course, all these, >> And and And of course, all these, you know, you know, you know, Quincy Jones and people who actually Quincy Jones and people who actually Quincy Jones and people who actually matter in that world were like, matter in that world were like, matter in that world were like, "This kid has something that no one's "This kid has something that no one's "This kid has something that no one's ever had before, and he's the the magic ever had before, and he's the the magic ever had before, and he's the the magic for the whole deal. These other guys, for the whole deal. These other guys, for the whole deal. These other guys, great, you know, whatever." great, you know, whatever." great, you know, whatever." >> Dude, think about Okay, so really >> Dude, think about Okay, so really >> Dude, think about Okay, so really quickly, and then we'll we'll jump back quickly, and then we'll we'll jump back quickly, and then we'll we'll jump back on Michael Jackson. Hey, welcome to IoT on Michael Jackson. Hey, welcome to IoT on Michael Jackson. Hey, welcome to IoT Coffee Talk. Remember to take us Coffee Talk. Remember to take us Coffee Talk. Remember to take us seriously at your own risk, and yes, we seriously at your own risk, and yes, we seriously at your own risk, and yes, we will eventually talk about IoT and tech will eventually talk about IoT and tech will eventually talk about IoT and tech at some point, but we're like mired in at some point, but we're like mired in at some point, but we're like mired in all this music stuff.

all this music stuff. all this music stuff. But, yes, take us seriously at your own But, yes, take us seriously at your own But, yes, take us seriously at your own risk if we're here just have fun. And risk if we're here just have fun. And risk if we're here just have fun. And also, if you're into fashion also, if you're into fashion also, if you're into fashion and you're not into charity, pick up a and you're not into charity, pick up a and you're not into charity, pick up a IoT coffee talk t-shirt. A lot of folks IoT coffee talk t-shirt. A lot of folks IoT coffee talk t-shirt. A lot of folks out there don't know that you can, but out there don't know that you can, but out there don't know that you can, but yeah, just go to yeah, just go to yeah, just go to www.iotcoffeetalk.com and there's a link. And also, make sure and there's a link. And also, make sure to check out our charity, which is to check out our charity, which is to check out our charity, which is Elevate Communities. And we're going to Elevate Communities. And we're going to Elevate Communities. And we're going to be centering this be centering this be centering this let's call it a reinvention of Elevate let's call it a reinvention of Elevate let's call it a reinvention of Elevate Our Kids to focus more on communities Our Kids to focus more on communities Our Kids to focus more on communities that are maybe underfunded. They don't that are maybe underfunded. They don't that are maybe underfunded. They don't have the funds to have the funds to have the funds to capitalize or utilize capitalize or utilize capitalize or utilize >> [clears throat] >> [clears throat] >> [clears throat] >> technologies that are out there that >> technologies that are out there that >> technologies that are out there that many of which are cited in Rob's many of which are cited in Rob's many of which are cited in Rob's upcoming book upcoming book upcoming book to help their communities be more to help their communities be more to help their communities be more resilient and prepared for natural resilient and prepared for natural resilient and prepared for natural disasters and any other things that can disasters and any other things that can disasters and any other things that can can bring a community down. We want to can bring a community down. We want to can bring a community down. We want to elevate community. So, with that, BACK elevate community. So, with that, BACK elevate community. So, with that, BACK TO MICHAEL JACKSON.

TO MICHAEL JACKSON. TO MICHAEL JACKSON. >> [laughter] >> [laughter] >> [laughter] >> YEAH. WHAT A GREAT HOW Michael Jackson made up WHAT A GREAT HOW Michael Jackson made up words. Yeah. words. Yeah. words. Yeah. >> Like there's a lot of songs he just made >> Like there's a lot of songs he just made >> Like there's a lot of songs he just made up words and sounds and stuff like that. up words and sounds and stuff like that. up words and sounds and stuff like that. What was interesting though, when you What was interesting though, when you What was interesting though, when you think about sounds, um think about sounds, um think about sounds, um >> Well, you know who you got it from is >> Well, you know who you got it from is >> Well, you know who you got it from is James Brown. [laughter] James Brown. [laughter] James Brown. [laughter] >> Oh, yeah, sure. Yeah, James Brown did a >> Oh, yeah, sure. Yeah, James Brown did a >> Oh, yeah, sure. Yeah, James Brown did a lot of that. You're right. lot of that. You're right. lot of that. You're right. >> Most of what James Brown was singing you >> Most of what James Brown was singing you >> Most of what James Brown was singing you couldn't understand. You didn't couldn't understand. You didn't couldn't understand. You didn't >> [laughter] >> Well, because some of the interesting >> Well, because some of the interesting stuff about the movie is there are stuff about the movie is there are stuff about the movie is there are certain people who declined to be a part certain people who declined to be a part certain people who declined to be a part of the movie. of the movie. of the movie. Like Janet Jackson is not anywhere to be Like Janet Jackson is not anywhere to be Like Janet Jackson is not anywhere to be found in the movie. But if you you read found in the movie. But if you you read found in the movie. But if you you read the history of it, when he did his first the history of it, when he did his first the history of it, when he did his first solo album Off the Wall, there's lots of solo album Off the Wall, there's lots of solo album Off the Wall, there's lots of weird sounds and spoons and metal and weird sounds and spoons and metal and weird sounds and spoons and metal and tin cans and stuff like that. And that tin cans and stuff like that. And that tin cans and stuff like that. And that was little Janet as a little girl making was little Janet as a little girl making was little Janet as a little girl making all these crazy sounds for the all these crazy sounds for the all these crazy sounds for the background for some of the songs that background for some of the songs that background for some of the songs that were huge hits. Um were huge hits. Um were huge hits. Um and then uh and then uh and then uh gosh, who's the other person who's gosh, who's the other person who's gosh, who's the other person who's really tight with Michael? She declined really tight with Michael? She declined really tight with Michael? She declined to be involved in it or I think they to be involved in it or I think they to be involved in it or I think they shot shot shot >> Huh?

>> Huh? >> Huh? >> La Toya Jackson? >> La Toya Jackson? >> La Toya Jackson? >> No, uh uh not a Jackson. Uh what's her >> No, uh uh not a Jackson. Uh what's her >> No, uh uh not a Jackson. Uh what's her name? name? name? I'm coming up. Um I'm coming up. Um I'm coming up. Um anyway anyway anyway >> Oh, Diana Ross. >> Oh, Diana Ross. >> Oh, Diana Ross. >> Diana Ross cuz if you remember Diana >> Diana Ross cuz if you remember Diana >> Diana Ross cuz if you remember Diana Ross and Michael were in a relationship. Ross and Michael were in a relationship. Ross and Michael were in a relationship. >> It's Jimmy Fallon. >> It's Jimmy Fallon. >> It's Jimmy Fallon. >> Yeah, and apparently they filmed a lot >> Yeah, and apparently they filmed a lot >> Yeah, and apparently they filmed a lot of stuff with her in part of it. And at of stuff with her in part of it. And at of stuff with her in part of it. And at some point she said, "I don't want to be some point she said, "I don't want to be some point she said, "I don't want to be a part of this." or something and they a part of this." or something and they a part of this." or something and they had to reshoot do Yeah, it's probably a had to reshoot do Yeah, it's probably a had to reshoot do Yeah, it's probably a a a a mess. mess. mess. Um Um Um >> Yeah. >> Yeah. >> Yeah. >> But >> But >> But but yeah, you know what? You watch the but yeah, you know what? You watch the but yeah, you know what? You watch the movie and it's it's all the best stuff. movie and it's it's all the best stuff. movie and it's it's all the best stuff. >> Yeah. >> Yeah. >> Yeah. >> And you And for the people who don't >> And you And for the people who don't >> And you And for the people who don't know the history, when you see that know the history, when you see that know the history, when you see that first Jackson 5 band playing and an first Jackson 5 band playing and an first Jackson 5 band playing and an 8-year-old little kid is the lead for 8-year-old little kid is the lead for 8-year-old little kid is the lead for the band, you knew there was something the band, you knew there was something the band, you knew there was something different going on here, something different going on here, something different going on here, something magical, right? It's like, how is this magical, right? It's like, how is this magical, right? It's like, how is this 8-year-old little boy the lead of this 8-year-old little boy the lead of this 8-year-old little boy the lead of this band and all these hits, you know? It's band and all these hits, you know? It's band and all these hits, you know? It's unbelievable. unbelievable. unbelievable. >> Yeah, I mean, at some point, >> Yeah, I mean, at some point, >> Yeah, I mean, at some point, you know, it's like you know, it's like you know, it's like um if you have a problem with uh Michael um if you have a problem with uh Michael um if you have a problem with uh Michael Jackson, then you have a problem with Jackson, then you have a problem with Jackson, then you have a problem with Picasso.

>> They all everybody's flawed. I don't >> They all everybody's flawed. I don't Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. >> I mean >> I mean >> I mean She go to the Picasso museum in She go to the Picasso museum in She go to the Picasso museum in Barcelona. I thought I was like I'm Barcelona. I thought I was like I'm Barcelona. I thought I was like I'm like, "What the hell?" like, "What the hell?" like, "What the hell?" >> [laughter] >> [laughter] >> [laughter] >> Right? It's like, "What is this dude >> Right? It's like, "What is this dude >> Right? It's like, "What is this dude into?" You know what I'm saying? into?" You know what I'm saying? into?" You know what I'm saying? And And back then it And And back then it And And back then it >> [snorts] >> [snorts] >> [snorts] >> I don't >> I don't >> I don't I don't know. I I don't want to give any I don't know. I I don't want to give any I don't know. I I don't want to give any excuses for excuses for excuses for people, but you know, the people, but you know, the people, but you know, the it's weird that uh it's weird that uh it's weird that uh uh some of the most uh some of the most uh some of the most revolutionary art revolutionary art revolutionary art um and you know, Michael Jackson hands um and you know, Michael Jackson hands um and you know, Michael Jackson hands down is like a freaking remarkable down is like a freaking remarkable down is like a freaking remarkable genius, right? Um genius, right? Um genius, right? Um but yeah, sometimes that comes with but yeah, sometimes that comes with but yeah, sometimes that comes with flaws. Uh flaws. Uh flaws. Uh >> Yeah. Well, I think they also get kind >> Yeah. Well, I think they also get kind >> Yeah. Well, I think they also get kind of a lot of people didn't realize, you of a lot of people didn't realize, you of a lot of people didn't realize, you know, when you think of him know, when you think of him know, when you think of him uh he never really I don't want to say uh he never really I don't want to say uh he never really I don't want to say he never grew up in a bad way, but he he never grew up in a bad way, but he he never grew up in a bad way, but he was a he had this mind of a child and he was a he had this mind of a child and he was a he had this mind of a child and he still was a child at every age. And the still was a child at every age. And the still was a child at every age. And the things he did and things he surrounded things he did and things he surrounded things he did and things he surrounded he was just really all about that. Toys, he was just really all about that. Toys, he was just really all about that. Toys, animals, stuffed animals, buying weird animals, stuffed animals, buying weird animals, stuffed animals, buying weird animals living at their house.

animals living at their house. animals living at their house. >> Neverland and all that stuff. >> Neverland and all that stuff. >> Neverland and all that stuff. >> Never Yeah, it was he was always very >> Never Yeah, it was he was always very >> Never Yeah, it was he was always very childlike. childlike. childlike. The things he was into. Uh The things he was into. Uh The things he was into. Uh >> So, I do have a essential question. What >> So, I do have a essential question. What >> So, I do have a essential question. What does all of this have to do Any of this does all of this have to do Any of this does all of this have to do Any of this have to do with IMDB? [laughter] have to do with IMDB? [laughter] have to do with IMDB? [laughter] Oh, you know what? Oh, you know what? Oh, you know what? Bring it back, man. Bring it back, man. Bring it back, man. >> We're going to bring it back. >> We're going to bring it back. >> We're going to bring it back. We're going to bring it back. All right, We're going to bring it back. All right, We're going to bring it back. All right, ACTUALLY I WANTED TO highlight ACTUALLY I WANTED TO highlight ACTUALLY I WANTED TO highlight something. You just made an interesting something. You just made an interesting something. You just made an interesting comment um about maybe you're not into comment um about maybe you're not into comment um about maybe you're not into charity, maybe you're not into doing charity, maybe you're not into doing charity, maybe you're not into doing good things, but you still want the good things, but you still want the good things, but you still want the merch. And so, the whole deal is like, merch. And so, the whole deal is like, merch. And so, the whole deal is like, well, at least buy some merch, you get a well, at least buy some merch, you get a well, at least buy some merch, you get a t-shirt and you'll still help even if t-shirt and you'll still help even if t-shirt and you'll still help even if you could care less about the good we're you could care less about the good we're you could care less about the good we're doing. doing. doing. That That That hit me in the latter stage of writing hit me in the latter stage of writing hit me in the latter stage of writing this new book. this new book. this new book. >> Yeah. >> Yeah. >> Yeah. >> Uh at some point I was like >> Uh at some point I was like >> Uh at some point I was like okay, I've killed myself with these 100 okay, I've killed myself with these 100 okay, I've killed myself with these 100 use cases and all this stuff and it's use cases and all this stuff and it's use cases and all this stuff and it's all about doing good and saving the all about doing good and saving the all about doing good and saving the planet. And I was like, oh my god, planet. And I was like, oh my god, planet. And I was like, oh my god, there's a lot of people who could give a there's a lot of people who could give a about any of this stuff. about any of this stuff. And I was like, what do we do for all And I was like, what do we do for all And I was like, what do we do for all the people who don't care about any of the people who don't care about any of the people who don't care about any of that stuff and the only thing they care that stuff and the only thing they care that stuff and the only thing they care about is ching ching, the money.

about is ching ching, the money. about is ching ching, the money. And so, because of that And so, because of that And so, because of that towards the very end, I was almost done towards the very end, I was almost done towards the very end, I was almost done with the book, I went through a all the with the book, I went through a all the with the book, I went through a all the use cases and added a section on use cases and added a section on use cases and added a section on economic benefits for every one of them economic benefits for every one of them economic benefits for every one of them and how it will show you the money and how it will show you the money and how it will show you the money or save you the money or things like or save you the money or things like or save you the money or things like that. that. that. >> Yeah. >> Yeah. >> Yeah. >> Um because you're right, there's a lot >> Um because you're right, there's a lot >> Um because you're right, there's a lot of people that's like, "Yeah, I don't of people that's like, "Yeah, I don't of people that's like, "Yeah, I don't care. Whatever, you know." care. Whatever, you know." care. Whatever, you know." >> Yeah, I mean I mean [clears throat] it >> Yeah, I mean I mean [clears throat] it >> Yeah, I mean I mean [clears throat] it sounds like a really screwed up thing to sounds like a really screwed up thing to sounds like a really screwed up thing to say, but you have to invest a lot of say, but you have to invest a lot of say, but you have to invest a lot of marketing and energy into tapping in marketing and energy into tapping in marketing and energy into tapping in you know, doing good. I mean I don't you know, doing good. I mean I don't you know, doing good. I mean I don't know. It's like weird. It's the weirdest know. It's like weird. It's the weirdest know. It's like weird. It's the weirdest experience, right? You would think that experience, right? You would think that experience, right? You would think that people would jump on board and you know, people would jump on board and you know, people would jump on board and you know, we hear all the time, "Oh yeah, you we hear all the time, "Oh yeah, you we hear all the time, "Oh yeah, you know, you guys have a great show and we know, you guys have a great show and we know, you guys have a great show and we love what you talk about." And it's love what you talk about." And it's love what you talk about." And it's like, "Okay, well, we're we're not like, "Okay, well, we're we're not like, "Okay, well, we're we're not talking about the fluffy stuff. We're talking about the fluffy stuff. We're talking about the fluffy stuff. We're getting you much closer to what it takes getting you much closer to what it takes getting you much closer to what it takes to implement IoT related stuff in a way to implement IoT related stuff in a way to implement IoT related stuff in a way that is beneficial and not nonsensical that is beneficial and not nonsensical that is beneficial and not nonsensical and and and but yeah, you're right. Everyone's but yeah, you're right. Everyone's but yeah, you're right. Everyone's chasing dollars and the worst part of it chasing dollars and the worst part of it chasing dollars and the worst part of it I think and the most difficult part of I think and the most difficult part of I think and the most difficult part of this is that most of the use cases of this is that most of the use cases of this is that most of the use cases of IoT IoT IoT it's insurance.

it's insurance. it's insurance. It's like insurance related. And nobody It's like insurance related. And nobody It's like insurance related. And nobody wants to pay for insurance. [laughter] No, yeah, they just wish they had No, yeah, they just wish they had insurance when the disaster happens. insurance when the disaster happens. insurance when the disaster happens. That's true. It happens. [laughter] That's true. It happens. [laughter] That's true. It happens. [laughter] >> When the rainy day comes. >> When the rainy day comes. >> When the rainy day comes. >> Like, "Shit, you know, God, I wish I got >> Like, "Shit, you know, God, I wish I got >> Like, "Shit, you know, God, I wish I got fire insurance." And then you know fire insurance." And then you know fire insurance." And then you know >> And >> And >> And and and and and the and and and and the and and and and the the the root cause of that is that the the root cause of that is that the the root cause of that is that insurance company do a little job of insurance company do a little job of insurance company do a little job of communicating that they're trying to do communicating that they're trying to do communicating that they're trying to do good as opposed to they're just trying good as opposed to they're just trying good as opposed to they're just trying to make money. So, I think that's a it's to make money. So, I think that's a it's to make money. So, I think that's a it's interesting point because maybe that's interesting point because maybe that's interesting point because maybe that's actually actually actually a good dimension to explore. Is there a good dimension to explore. Is there a good dimension to explore. Is there you know, how can insurance company can you know, how can insurance company can you know, how can insurance company can transform their self into "Hey, we're transform their self into "Hey, we're transform their self into "Hey, we're not here just to pump your money. We're not here just to pump your money. We're not here just to pump your money. We're here to do good and we have to mutualize here to do good and we have to mutualize here to do good and we have to mutualize and blah blah blah and blah blah." So, and blah blah blah and blah blah." So, and blah blah blah and blah blah." So, that's that's but I think it's it's that's that's but I think it's it's that's that's but I think it's it's their problem. their problem. their problem. >> Well, they they don't want to buy >> Well, they they don't want to buy >> Well, they they don't want to buy insurance. insurance. insurance. >> They they find that fear works a hell of >> They they find that fear works a hell of >> They they find that fear works a hell of a lot better than a lot better than a lot better than >> Yeah, I know. I know because again, we >> Yeah, I know. I know because again, we >> Yeah, I know. I know because again, we always go back to the same thing. The always go back to the same thing. The always go back to the same thing. The primary objective is to make money, it's primary objective is to make money, it's primary objective is to make money, it's not to make good. So, that's that's the not to make good. So, that's that's the not to make good. So, that's that's the point. Yeah, point. Yeah, point. Yeah, listen to what Rob just said. My primary listen to what Rob just said. My primary listen to what Rob just said. My primary objective was to make good, but if I objective was to make good, but if I objective was to make good, but if I don't put the money in first, the guys don't put the money in first, the guys don't put the money in first, the guys away, it doesn't work. So, away, it doesn't work. So, away, it doesn't work. So, >> Right.

>> Right. >> Right. >> we're running around circle races. So, >> we're running around circle races. So, >> we're running around circle races. So, and you you've heard me say that several and you you've heard me say that several and you you've heard me say that several times on the show. As long as we don't times on the show. As long as we don't times on the show. As long as we don't change the real roots from Diamond Z or change the real roots from Diamond Z or change the real roots from Diamond Z or what we teach in MBAs, and add a little what we teach in MBAs, and add a little what we teach in MBAs, and add a little bit, yeah, it's good to make freaking F bit, yeah, it's good to make freaking F bit, yeah, it's good to make freaking F money, but you also have to take into a money, but you also have to take into a money, but you also have to take into a consideration 1 2 3, consideration 1 2 3, consideration 1 2 3, nothing's going to change. nothing's going to change. nothing's going to change. >> Right. >> Right. >> Right. >> Yeah, that's right. You know, I remember >> Yeah, that's right. You know, I remember >> Yeah, that's right. You know, I remember the insurance thing, you know, that hit the insurance thing, you know, that hit the insurance thing, you know, that hit both Leonard and I in the head when we both Leonard and I in the head when we both Leonard and I in the head when we were at this that IoT World Congress were at this that IoT World Congress were at this that IoT World Congress thing like in 2018 thing like in 2018 thing like in 2018 or whatever it was, and we met the or whatever it was, and we met the or whatever it was, and we met the relayor guys. relayor guys. relayor guys. >> Yeah. >> Yeah. >> Yeah. >> And we're and heard the whole story, and >> And we're and heard the whole story, and >> And we're and heard the whole story, and it was all about insurance and actuarial it was all about insurance and actuarial it was all about insurance and actuarial tables. tables. tables. And you know, you got a product, leak And you know, you got a product, leak And you know, you got a product, leak detection for the home, you have a detection for the home, you have a detection for the home, you have a direct sales force, you're trying your direct sales force, you're trying your direct sales force, you're trying your best, but still not happening. And then best, but still not happening. And then best, but still not happening. And then somebody's friends with somebody who somebody's friends with somebody who somebody's friends with somebody who works for a homeowner's insurance works for a homeowner's insurance works for a homeowner's insurance company in Germany, and they had their company in Germany, and they had their company in Germany, and they had their actuarial guy take a look at the tables actuarial guy take a look at the tables actuarial guy take a look at the tables and the statistics, and they go, "Our and the statistics, and they go, "Our and the statistics, and they go, "Our biggest payouts are for flooding of a biggest payouts are for flooding of a biggest payouts are for flooding of a home, which is crazy. I thought it'd be home, which is crazy. I thought it'd be home, which is crazy. I thought it'd be fire." And um fire." And um fire." And um and they did the numbers, and they and they did the numbers, and they and they did the numbers, and they decided it's cheaper for them to for the decided it's cheaper for them to for the decided it's cheaper for them to for the insurance company to buy the leak insurance company to buy the leak insurance company to buy the leak detection IoT gear and give it to their detection IoT gear and give it to their detection IoT gear and give it to their policy holders for free.

policy holders for free. policy holders for free. Um and all of a sudden, Um and all of a sudden, Um and all of a sudden, that IoT company is now successful, not that IoT company is now successful, not that IoT company is now successful, not by the path that they thought it would by the path that they thought it would by the path that they thought it would be. It was be. It was be. It was >> still around? >> still around? >> still around? >> They ultimately got acquired by Munich >> They ultimately got acquired by Munich >> They ultimately got acquired by Munich Re, a reinsurer. Re, a reinsurer. Re, a reinsurer. >> That's right. That's right. >> That's right. That's right. >> That's right. That's right. >> And the insurance >> And the insurance >> And the insurance >> said this IoT stuff is so valuable that >> said this IoT stuff is so valuable that >> said this IoT stuff is so valuable that it's worth it to give it to our it's worth it to give it to our it's worth it to give it to our customers for free. And we And we pay customers for free. And we And we pay customers for free. And we And we pay >> Yeah, but the >> Yeah, but the >> Yeah, but the Yeah, but but but but the so valuable Yeah, but but but but the so valuable Yeah, but but but but the so valuable was not driven by hey, we're going to was not driven by hey, we're going to was not driven by hey, we're going to save water for the planet. Because we're save water for the planet. Because we're save water for the planet. Because we're going to save freaking money. going to save freaking money. going to save freaking money. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> But you you you you >> But you you you you >> But you you you you >> Yeah, so yeah. >> Yeah, so yeah. >> Yeah, so yeah. >> That's like six degrees of freedom right >> That's like six degrees of freedom right >> That's like six degrees of freedom right over there. over there. over there. >> [laughter] >> [laughter] >> [laughter] >> Yeah, so >> Yeah, so >> Yeah, so So that's [clears throat] why and and So that's [clears throat] why and and So that's [clears throat] why and and then you we can hope at some point that then you we can hope at some point that then you we can hope at some point that you know you know you know there will be a variation that's Because there will be a variation that's Because there will be a variation that's Because again, I'm not saying you you should go again, I'm not saying you you should go again, I'm not saying you you should go all the way on the other side. It's only all the way on the other side. It's only all the way on the other side. It's only the good and the poor, but it's the the good and the poor, but it's the the good and the poor, but it's the balance between the profit aspect and balance between the profit aspect and balance between the profit aspect and the other parameter that doesn't exist, the other parameter that doesn't exist, the other parameter that doesn't exist, which I think is coming. which I think is coming. which I think is coming. >> Well, see, that's why like I think >> Well, see, that's why like I think >> Well, see, that's why like I think science and good statistics and math are science and good statistics and math are science and good statistics and math are the important bridge between the important bridge between the important bridge between you know, what people believe and what you know, what people believe and what you know, what people believe and what drives action and the situation they're drives action and the situation they're drives action and the situation they're in, right? I mean, look at what's in, right? I mean, look at what's in, right? I mean, look at what's happening all over the world. What's happening all over the world. What's happening all over the world. What's happening in Europe? Oh my god.

happening in Europe? Oh my god. happening in Europe? Oh my god. You know, the these are You know, the these are You know, the these are what How often do we hear about extreme what How often do we hear about extreme what How often do we hear about extreme weather events? weather events? weather events? It's like literally It's like literally It's like literally >> More and more frequently. >> More and more frequently. >> More and more frequently. >> every day. Not just on a local >> every day. Not just on a local >> every day. Not just on a local scale. We're talking about like entire scale. We're talking about like entire scale. We're talking about like entire region, right? Or entire continent, the region, right? Or entire continent, the region, right? Or entire continent, the entire world. People go, "Ah, People go, "Ah, you know, it's like uh cows farting is you know, it's like uh cows farting is you know, it's like uh cows farting is what's causing Well, that might be it. what's causing Well, that might be it. what's causing Well, that might be it. >> But to to your point, Leonard, >> But to to your point, Leonard, >> But to to your point, Leonard, scientists have been saying that for scientists have been saying that for scientists have been saying that for decades now. But because we couldn't decades now. But because we couldn't decades now. But because we couldn't attach any monetary aspect, we Now it's attach any monetary aspect, we Now it's attach any monetary aspect, we Now it's Now it's going to come because yes, Now it's going to come because yes, Now it's going to come because yes, insurance are going to stop losing their insurance are going to stop losing their insurance are going to stop losing their shirt. So maybe somebody's going to do shirt. So maybe somebody's going to do shirt. So maybe somebody's going to do something. But uh I don't think they're something. But uh I don't think they're something. But uh I don't think they're going to do anything. They're just going going to do anything. They're just going going to do anything. They're just going to raise the premium and cancel your to raise the premium and cancel your to raise the premium and cancel your contract. contract. contract. >> Oh, yeah. >> Oh, yeah. >> Oh, yeah. So yeah, maybe we give props to So yeah, maybe we give props to So yeah, maybe we give props to scientists. You're right. Let's give it scientists. You're right. Let's give it scientists. You're right. Let's give it up for up for up for They were right all along. They were right all along. They were right all along. >> Yeah. >> Yeah. >> Yeah. >> Science matters, people. >> Science matters, people. >> Science matters, people. They were right all along. The numbers They were right all along. The numbers They were right all along. The numbers show it. show it. show it. There's a lot of people who don't There's a lot of people who don't There's a lot of people who don't believe in things. It's not a belief.

believe in things. It's not a belief. believe in things. It's not a belief. It's not a religion. It's just data It's not a religion. It's just data It's not a religion. It's just data about what's really happening. about what's really happening. about what's really happening. >> Yeah. And and the business I'm in right >> Yeah. And and the business I'm in right >> Yeah. And and the business I'm in right now where you know we we we we basically now where you know we we we we basically now where you know we we we we basically provide provide provide you measurements for for construction you measurements for for construction you measurements for for construction and insurance industry. You have these and insurance industry. You have these and insurance industry. You have these three starting to see this game where three starting to see this game where three starting to see this game where the events are actually say, "Oh, the events are actually say, "Oh, the events are actually say, "Oh, there's going to be more and more you there's going to be more and more you there's going to be more and more you know weather events in your area. Your know weather events in your area. Your know weather events in your area. Your roof is going to leak. So, your roof is going to leak. So, your roof is going to leak. So, your premium's going to go up because your premium's going to go up because your premium's going to go up because your roof is too old." Which now the roof is too old." Which now the roof is too old." Which now the construction guy gets also the same data construction guy gets also the same data construction guy gets also the same data to put into the customer and say, "Hey, to put into the customer and say, "Hey, to put into the customer and say, "Hey, you have an old roof. If you don't want you have an old roof. If you don't want you have an old roof. If you don't want your insurance premium to go up." So, your insurance premium to go up." So, your insurance premium to go up." So, there's this cycle running around. But, there's this cycle running around. But, there's this cycle running around. But, the the frustrating on the biggest scale the the frustrating on the biggest scale the the frustrating on the biggest scale is that it's still all about who's is that it's still all about who's is that it's still all about who's making a profit. It's not, "Oh, we need making a profit. It's not, "Oh, we need making a profit. It's not, "Oh, we need to have better homes because our to have better homes because our to have better homes because our children's going to get wet if the roof children's going to get wet if the roof children's going to get wet if the roof leaks." leaks." leaks." >> Yeah. >> Yeah. >> Yeah. >> You're right. You're so right. You know, >> You're right. You're so right. You know, >> You're right. You're so right. You know, crazy weather. I was uh So, I just got crazy weather. I was uh So, I just got crazy weather. I was uh So, I just got home from vacation. I was in the Pacific home from vacation. I was in the Pacific home from vacation. I was in the Pacific Northwest cruising around with Cathy. Um Northwest cruising around with Cathy. Um Northwest cruising around with Cathy. Um all over the place and we stayed a few all over the place and we stayed a few all over the place and we stayed a few days days days you've probably never heard of this you've probably never heard of this you've probably never heard of this area, Lake Chelan. It's in Eastern area, Lake Chelan. It's in Eastern area, Lake Chelan. It's in Eastern Washington. Beautiful huge lake. It's Washington. Beautiful huge lake. It's Washington. Beautiful huge lake. It's like kind of It's kind of like where a like kind of It's kind of like where a like kind of It's kind of like where a lot of people up there go in the lot of people up there go in the lot of people up there go in the summertime. Uh and there were wildfires summertime. Uh and there were wildfires summertime. Uh and there were wildfires all over the place while we were there.

all over the place while we were there. all over the place while we were there. And we were watching I got video And we were watching I got video And we were watching I got video uh not only the helicopters with the big uh not only the helicopters with the big uh not only the helicopters with the big scoops scooping water out of the lake scoops scooping water out of the lake scoops scooping water out of the lake and then flying over and dumping but and then flying over and dumping but and then flying over and dumping but airplanes. And I was looking for the airplanes. And I was looking for the airplanes. And I was looking for the scoops and they weren't there and and scoops and they weren't there and and scoops and they weren't there and and then you watch it this type of airplane then you watch it this type of airplane then you watch it this type of airplane literally be on the surface of the water literally be on the surface of the water literally be on the surface of the water and it had some internal thing that and it had some internal thing that and it had some internal thing that filled up and then it would take off filled up and then it would take off filled up and then it would take off again. So, you couldn't see an external again. So, you couldn't see an external again. So, you couldn't see an external container of water. And and they and container of water. And and they and container of water. And and they and those guys work so hard these those guys work so hard these those guys work so hard these firefighters on planes and helicopters firefighters on planes and helicopters firefighters on planes and helicopters it's just constant rotation. Lake, pick it's just constant rotation. Lake, pick it's just constant rotation. Lake, pick up water, dump, come back lake, pick up up water, dump, come back lake, pick up up water, dump, come back lake, pick up water. And then they had to have people water. And then they had to have people water. And then they had to have people cuz cuz cuz lots of people are out boating and water lots of people are out boating and water lots of people are out boating and water skiing and everything and they had had skiing and everything and they had had skiing and everything and they had had firefighters with a big boat out there firefighters with a big boat out there firefighters with a big boat out there with megaphones telling people to get with megaphones telling people to get with megaphones telling people to get their boats out of the way their boats out of the way their boats out of the way of the landing zone for these planes of the landing zone for these planes of the landing zone for these planes that needed to land on the lake to grab that needed to land on the lake to grab that needed to land on the lake to grab water to go up. And so cuz you had a water to go up. And so cuz you had a water to go up. And so cuz you had a whole lot of people who were like, whole lot of people who were like, whole lot of people who were like, "Well, don't ruin my vacation, you "Well, don't ruin my vacation, you "Well, don't ruin my vacation, you know." know." know." >> Oh, yeah.

>> Oh, yeah. >> Oh, yeah. >> [laughter] >> [laughter] >> [laughter] >> As their resorts going up in flames. >> As their resorts going up in flames. >> As their resorts going up in flames. >> Yeah, I've got tons I've got tons of >> Yeah, I've got tons I've got tons of >> Yeah, I've got tons I've got tons of videos. It's crazy the the fires and so videos. It's crazy the the fires and so videos. It's crazy the the fires and so in the end, I think the like a hundred in the end, I think the like a hundred in the end, I think the like a hundred different structures burned to the different structures burned to the different structures burned to the ground, you know, I think maybe a third ground, you know, I think maybe a third ground, you know, I think maybe a third of those were homes. Um it was it was of those were homes. Um it was it was of those were homes. Um it was it was horrible. horrible. horrible. >> Yeah. >> Yeah. >> Yeah. >> I finished the I finally put the final >> I finished the I finally put the final >> I finished the I finally put the final finish finish finish the book while in finish finish finish the book while in finish finish finish the book while in the fires. [laughter] All the last details I had to have All the last details I had to have before I pushed it through the process before I pushed it through the process before I pushed it through the process through Amazon, you know, to and it's through Amazon, you know, to and it's through Amazon, you know, to and it's and the fact that it's a hard cover and the fact that it's a hard cover and the fact that it's a hard cover which means it's going to cost me more which means it's going to cost me more which means it's going to cost me more to print. to print. to print. Um Yeah, so the last thing I did is I Um Yeah, so the last thing I did is I Um Yeah, so the last thing I did is I had to create an index. had to create an index. had to create an index. >> [laughter] >> [laughter] >> [laughter] >> Stupid right? At the end of the >> Stupid right? At the end of the >> Stupid right? At the end of the book. All that kind of stuff, right? book. All that kind of stuff, right? book. All that kind of stuff, right? Um but yeah, it was it was kind of Um but yeah, it was it was kind of Um but yeah, it was it was kind of interesting and maybe apropos that it interesting and maybe apropos that it interesting and maybe apropos that it happened there in the middle of all happened there in the middle of all happened there in the middle of all these fires. It's like this shit's real. these fires. It's like this shit's real. these fires. It's like this shit's real. It's really happening. Lots of lots of It's really happening. Lots of lots of It's really happening. Lots of lots of money, you know, money, you know, money, you know, was lost. Uh one person died. Um was lost. Uh one person died. Um was lost. Uh one person died. Um >> Yeah. >> Yeah. >> Yeah. >> This is happening more and more.

>> This is happening more and more. >> This is happening more and more. >> No, Utah firefighters died. >> No, Utah firefighters died. >> No, Utah firefighters died. >> [clears throat] >> [clears throat] >> [clears throat] >> I witnessed a similar phenomenon two >> I witnessed a similar phenomenon two >> I witnessed a similar phenomenon two years ago in the in Lake Isabella by by years ago in the in Lake Isabella by by years ago in the in Lake Isabella by by Bakersfield where the bottom on fire. It Bakersfield where the bottom on fire. It Bakersfield where the bottom on fire. It was the same thing. You had all the was the same thing. You had all the was the same thing. You had all the helicopters. It was not only helicopters helicopters. It was not only helicopters helicopters. It was not only helicopters there because it's it's in the valley so there because it's it's in the valley so there because it's it's in the valley so the planes couldn't really do it. the planes couldn't really do it. the planes couldn't really do it. But it was it was horrible and But it was it was horrible and But it was it was horrible and crazy. crazy. crazy. >> Yeah. Yeah, and recently, you know, >> Yeah. Yeah, and recently, you know, >> Yeah. Yeah, and recently, you know, I think like wasn't there like a post I think like wasn't there like a post I think like wasn't there like a post Stephanie posted it, she shared her Stephanie posted it, she shared her Stephanie posted it, she shared her regarding regarding regarding Qualcomm what they're doing with IoT for Qualcomm what they're doing with IoT for Qualcomm what they're doing with IoT for fire fire fire detection detection detection you know, early warning stuff. So, you know, early warning stuff. So, you know, early warning stuff. So, there's solutions out there, you know? there's solutions out there, you know? there's solutions out there, you know? >> Yes. >> Yes. >> Yes. >> Uh things that could help >> Uh things that could help >> Uh things that could help >> [laughter] >> [laughter] >> [laughter] >> save lives, save properties. And >> save lives, save properties. And >> save lives, save properties. And instead, everyone's dumping all this instead, everyone's dumping all this instead, everyone's dumping all this money into AI infrastructure. money into AI infrastructure. money into AI infrastructure. And then these guys talk about, "Oh, And then these guys talk about, "Oh, And then these guys talk about, "Oh, hey, you know, hey, you know, hey, you know, uh we can almost reduce the you know, uh we can almost reduce the you know, uh we can almost reduce the you know, the water entirely used by data centers the water entirely used by data centers the water entirely used by data centers and these closed loop blah blah blahs."

and these closed loop blah blah blahs." and these closed loop blah blah blahs." Uh what about the heat? Uh what about the heat? Uh what about the heat? >> [laughter] >> [laughter] >> [laughter] >> How are you going to >> How are you going to >> How are you going to Oh, hey, we're going to use nuclear. Oh, hey, we're going to use nuclear. Oh, hey, we're going to use nuclear. Like, what about the heat? How are you Like, what about the heat? How are you Like, what about the heat? How are you going to dissipate the heat? Are you going to dissipate the heat? Are you going to dissipate the heat? Are you going to inject it into space? I mean, going to inject it into space? I mean, going to inject it into space? I mean, you know, um priorities are totally you know, um priorities are totally you know, um priorities are totally twisted. And for what, you know? For twisted. And for what, you know? For twisted. And for what, you know? For what? Seriously. what? Seriously. what? Seriously. >> out of work. It's a revolution. Where's >> out of work. It's a revolution. Where's >> out of work. It's a revolution. Where's the revolution? the revolution? the revolution? >> Right? >> Right? >> Right? >> Make more Make more money. >> Make more Make more money. >> Make more Make more money. >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> Make more chips. And then you have >> Make more chips. And then you have >> Make more chips. And then you have >> Yeah, did you see you know, we've often >> Yeah, did you see you know, we've often >> Yeah, did you see you know, we've often talked about We've often talked about talked about We've often talked about talked about We've often talked about how much Oracle is going into debt to do how much Oracle is going into debt to do how much Oracle is going into debt to do this, the financing. But there was a this, the financing. But there was a this, the financing. But there was a blurb about Amazon blurb about Amazon blurb about Amazon AWS just did another huge debt offering. AWS just did another huge debt offering. AWS just did another huge debt offering. Um you know, cuz there there were a lot Um you know, cuz there there were a lot Um you know, cuz there there were a lot of companies that, you know, oh, well, of companies that, you know, oh, well, of companies that, you know, oh, well, we have all that kind of cash sitting in we have all that kind of cash sitting in we have all that kind of cash sitting in the bank, so we can do it. And then the bank, so we can do it. And then the bank, so we can do it. And then there were others that don't have that there were others that don't have that there were others that don't have that much money, and they were having to do much money, and they were having to do much money, and they were having to do debt offerings, sell bonds, things like debt offerings, sell bonds, things like debt offerings, sell bonds, things like that. And so, uh that. And so, uh that. And so, uh yes, that's spreading.

yes, that's spreading. yes, that's spreading. >> Yeah. >> Yeah. >> Yeah. >> Which makes them leveraged more as a >> Which makes them leveraged more as a >> Which makes them leveraged more as a company. company. company. >> And then now >> And then now >> And then now >> And if all this stuff doesn't work out, >> And if all this stuff doesn't work out, >> And if all this stuff doesn't work out, >> And then now there everybody is doing >> And then now there everybody is doing >> And then now there everybody is doing this forward this forward this forward forward deploy forward deploy forward deploy >> deploy >> deploy >> deploy >> your thing. >> your thing. >> your thing. I mean, okay, Microsoft, whatever you I mean, okay, Microsoft, whatever you I mean, okay, Microsoft, whatever you call it. call it. call it. Um Um Um AWS AWS AWS I don't know. It's like one or two I don't know. It's like one or two I don't know. It's like one or two people. people. people. >> Yeah. >> Yeah. >> Yeah. >> You have Google doing it. You have uh >> You have Google doing it. You have uh >> You have Google doing it. You have uh I think it's now Salesforce doing it. I think it's now Salesforce doing it. I think it's now Salesforce doing it. Um I don't doubt that all of the AI Um I don't doubt that all of the AI Um I don't doubt that all of the AI um um um you know, pumping ISVs are going to do you know, pumping ISVs are going to do you know, pumping ISVs are going to do it. But that's that's incredible, right? it. But that's that's incredible, right? it. But that's that's incredible, right? And then the GSIs are saying you know, And then the GSIs are saying you know, And then the GSIs are saying you know, the the the >> Yeah. >> Yeah. >> Yeah. >> Deloitte's and the Accentures of the >> Deloitte's and the Accentures of the >> Deloitte's and the Accentures of the world are on the sidelines going, "Okay, world are on the sidelines going, "Okay, world are on the sidelines going, "Okay, what's going on, you know?" what's going on, you know?" what's going on, you know?" Isn't that supposed to [laughter] be us? Isn't that supposed to [laughter] be us? Isn't that supposed to [laughter] be us? I was like, "Yeah, isn't that supposed I was like, "Yeah, isn't that supposed I was like, "Yeah, isn't that supposed to be you?" to be you?" to be you?" >> to be you. You didn't react fast enough. >> to be you. You didn't react fast enough. >> to be you. You didn't react fast enough. You didn't listen to Alex Karp when he You didn't listen to Alex Karp when he You didn't listen to Alex Karp when he invented that concept two decades ago.

invented that concept two decades ago. invented that concept two decades ago. Uh and and and it and not to say that Uh and and and it and not to say that Uh and and and it and not to say that it's a silver bullet for anything, but it's a silver bullet for anything, but it's a silver bullet for anything, but you know, whatever. you know, whatever. you know, whatever. >> But but I think it's still I had a >> But but I think it's still I had a >> But but I think it's still I had a conversation recently on LinkedIn with conversation recently on LinkedIn with conversation recently on LinkedIn with one of my my French friend on that as one of my my French friend on that as one of my my French friend on that as well. I think it's temporary because well. I think it's temporary because well. I think it's temporary because I mean, well, it it feels like we're I mean, well, it it feels like we're I mean, well, it it feels like we're going back to the C3.ai Palantir model going back to the C3.ai Palantir model going back to the C3.ai Palantir model where you know, you sell your AI where you know, you sell your AI where you know, you sell your AI platform and you have to sell a body of platform and you have to sell a body of platform and you have to sell a body of forward deployment engineer for a year forward deployment engineer for a year forward deployment engineer for a year that you charge a fortune to implement that you charge a fortune to implement that you charge a fortune to implement the crap. I think it's selling a very the crap. I think it's selling a very the crap. I think it's selling a very fundamental misunderstanding of what fundamental misunderstanding of what fundamental misunderstanding of what this technology promised. Because if this technology promised. Because if this technology promised. Because if this technology really promise on this technology really promise on this technology really promise on delivers on the promises, sorry, which delivers on the promises, sorry, which delivers on the promises, sorry, which is cheap intelligence at scale, you is cheap intelligence at scale, you is cheap intelligence at scale, you don't need those deployment forward don't need those deployment forward don't need those deployment forward deployment engineers. You just need to deployment engineers. You just need to deployment engineers. You just need to think correctly, have your content well think correctly, have your content well think correctly, have your content well organized, and you can actually organized, and you can actually organized, and you can actually eliminate all these guys. eliminate all these guys. eliminate all these guys. >> Well, so I think it's very temporary. >> Well, so I think it's very temporary. >> Well, so I think it's very temporary. >> Here's >> Here's >> Here's uh yeah, it's going to be temporary cuz uh yeah, it's going to be temporary cuz uh yeah, it's going to be temporary cuz it's not going to work. Um where are you it's not going to work. Um where are you it's not going to work. Um where are you going to find these people?

going to find these people? going to find these people? >> No, but that's the point. Yeah, but >> No, but that's the point. Yeah, but >> No, but that's the point. Yeah, but that's why anyway that's why anyway that's why anyway >> Where are you going to find if they're >> Where are you going to find if they're >> Where are you going to find if they're not already with the GSIs? not already with the GSIs? not already with the GSIs? >> Yeah, but because it's it's you know, >> Yeah, but because it's it's you know, >> Yeah, but because it's it's you know, for me for me for me >> Where are you going to find them? >> Where are you going to find them? >> Where are you going to find them? >> Yeah, but >> Yeah, but >> Yeah, but but actually I have a different point of but actually I have a different point of but actually I have a different point of view about it because view about it because view about it because the the the the things you can do with the the the the things you can do with the the the the things you can do with AI when it's really mature for hacking AI when it's really mature for hacking AI when it's really mature for hacking enough is that you can start from an enough is that you can start from an enough is that you can start from an idea and a context, and you can totally idea and a context, and you can totally idea and a context, and you can totally like you can totally automate like you can totally automate like you can totally automate implementation. That's what he's good implementation. That's what he's good implementation. That's what he's good for. It is not good for re-process for. It is not good for re-process for. It is not good for re-process engineering your thing. If your thing is engineering your thing. If your thing is engineering your thing. If your thing is bad and not well done, bad and not well done, bad and not well done, not any not not any any system not any not not any any system not any not not any any system integrator or consultant is going to fix integrator or consultant is going to fix integrator or consultant is going to fix it with AI. It's just going to make it it with AI. It's just going to make it it with AI. It's just going to make it look like it is bad, and it will look like it is bad, and it will look like it is bad, and it will disappear. disappear. disappear. >> Yeah. >> Yeah. >> Yeah. Well, but see that the thing is is Well, but see that the thing is is Well, but see that the thing is is everyone thinks that everyone thinks that everyone thinks that you can do the latter, you can do the latter, you can do the latter, right? You can transform right? You can transform right? You can transform >> Yeah, but we say Yeah, but we say But we >> Yeah, but we say Yeah, but we say But we >> Yeah, but we say Yeah, but we say But we say But we say say But we say say But we say >> the AI revolution. Where are those >> the AI revolution. Where are those >> the AI revolution. Where are those people who can do this stuff? Because people who can do this stuff? Because people who can do this stuff? Because they've had three almost four years to they've had three almost four years to they've had three almost four years to figure it out.

figure it out. figure it out. >> Yeah, but >> Yeah, but >> Yeah, but I agree with you. I agree with you. I agree with you. I agree with you. I agree with you. I agree with you. >> That's why everybody listening should >> That's why everybody listening should >> That's why everybody listening should but ask the question, where do you find but ask the question, where do you find but ask the question, where do you find these people? And what's their these people? And what's their these people? And what's their experience? Have they actually experience? Have they actually experience? Have they actually implemented something? Dude, I I talk to implemented something? Dude, I I talk to implemented something? Dude, I I talk to so many so many of these so many so many of these so many so many of these companies, and I talk to their companies, and I talk to their companies, and I talk to their engineers, project managers. Man, dude, engineers, project managers. Man, dude, engineers, project managers. Man, dude, where are the people who can actually where are the people who can actually where are the people who can actually deliver value? deliver value? deliver value? And all of these things are still in And all of these things are still in And all of these things are still in freaking POC, man. It's like So freaking POC, man. It's like So freaking POC, man. It's like So >> to just take a bunch of their >> to just take a bunch of their >> to just take a bunch of their consultants and go ding, consultants and go ding, consultants and go ding, you're now an AI expert. you're now an AI expert. you're now an AI expert. >> Like some analysts some analysts go, oh, >> Like some analysts some analysts go, oh, >> Like some analysts some analysts go, oh, you know, they have you know, you know, they have you know, you know, they have you know, self-proclaimed analysts. They have no self-proclaimed analysts. They have no self-proclaimed analysts. They have no experience, don't know and it's experience, don't know and it's experience, don't know and it's like, oh, yeah, well, you know, just like, oh, yeah, well, you know, just like, oh, yeah, well, you know, just call yourself an analyst. call yourself an analyst. call yourself an analyst. And then get on the list. Oh. And then get on the list. Oh. And then get on the list. Oh. >> I I >> I I >> I I have a publication have a publication have a publication >> But that has been the same. My point >> But that has been the same. My point >> But that has been the same. My point >> That's a joke. This is a joke. >> That's a joke. This is a joke. >> That's a joke. This is a joke. >> Agreed. But you know, the reality is >> Agreed. But you know, the reality is >> Agreed. But you know, the reality is that that's been the same with that that's been the same with that that's been the same with consulting firms from the beginning.

consulting firms from the beginning. consulting firms from the beginning. You're getting these kids out of school You're getting these kids out of school You're getting these kids out of school at Ernst & Young and they were thrown at Ernst & Young and they were thrown at Ernst & Young and they were thrown into businesses where they had into businesses where they had into businesses where they had absolutely no clue, but because they absolutely no clue, but because they absolutely no clue, but because they were smart, they were supposed to sit were smart, they were supposed to sit were smart, they were supposed to sit with you and tell you how to reorganize with you and tell you how to reorganize with you and tell you how to reorganize your business based on what they learned your business based on what they learned your business based on what they learned at school. at school. at school. So, the point is if we reach a So, the point is if we reach a So, the point is if we reach a maturity in this AI technology when maturity in this AI technology when maturity in this AI technology when there is a true form of real there is a true form of real there is a true form of real intelligence that becomes free, this is intelligence that becomes free, this is intelligence that becomes free, this is going to change probably the industry. going to change probably the industry. going to change probably the industry. Because then the people who understand Because then the people who understand Because then the people who understand the business problem will be able to the business problem will be able to the business problem will be able to articulate it and get the automation to articulate it and get the automation to articulate it and get the automation to implement the system where it means implement the system where it means implement the system where it means those things. those things. those things. >> We heard this during metaverse, >> We heard this during metaverse, >> We heard this during metaverse, too. Okay, and 20 that that business. 20 that that business. Here here's the thing. Here's the Here here's the thing. Here's the Here here's the thing. Here's the difference. difference. difference. You know, we OJT people, right? Yeah, You know, we OJT people, right? Yeah, You know, we OJT people, right? Yeah, definitely. There is on-the-job definitely. There is on-the-job definitely. There is on-the-job training, but there is always somebody training, but there is always somebody training, but there is always somebody on the team who actually knew something on the team who actually knew something on the team who actually knew something especially the especially the especially the regarding the domain and could lead a regarding the domain and could lead a regarding the domain and could lead a team to solution, right? We had some team to solution, right? We had some team to solution, right? We had some great technical folks who actually knew great technical folks who actually knew great technical folks who actually knew the technology and could work with the technology and could work with the technology and could work with a a a teams to deliver the solution.

teams to deliver the solution. teams to deliver the solution. Initially, it's super painful, right? Initially, it's super painful, right? Initially, it's super painful, right? And then also, the economics didn't work And then also, the economics didn't work And then also, the economics didn't work out all that well for those initial out all that well for those initial out all that well for those initial engagements cuz we had to do invest. engagements cuz we had to do invest. engagements cuz we had to do invest. Okay, there is investment. Okay, there is investment. Okay, there is investment. Then we have some folks who can Then we have some folks who can Then we have some folks who can implement implement implement solutions solutions solutions um in an accelerated fashion with um in an accelerated fashion with um in an accelerated fashion with competency, right? Before then, no. But, competency, right? Before then, no. But, competency, right? Before then, no. But, there's a learning curve. We usually there's a learning curve. We usually there's a learning curve. We usually took the hits on those took the hits on those took the hits on those in the early projects. in the early projects. in the early projects. And this is what I experienced And this is what I experienced And this is what I experienced building the dot-com practice building the dot-com practice building the dot-com practice uh for E&Y back then. uh for E&Y back then. uh for E&Y back then. The you know, the the GSIs had a The you know, the the GSIs had a The you know, the the GSIs had a opportunity to do this for 3 years, opportunity to do this for 3 years, opportunity to do this for 3 years, dude. dude. dude. And to start introducing And to start introducing And to start introducing these forward deployed engineers now these forward deployed engineers now these forward deployed engineers now is a joke because is a joke because is a joke because there should the GSI should have already there should the GSI should have already there should the GSI should have already been able to been able to been able to drive quote unquote adoption as well as drive quote unquote adoption as well as drive quote unquote adoption as well as figure out figure out figure out valuable AI is. Do you know what I'm valuable AI is. Do you know what I'm valuable AI is. Do you know what I'm saying? And at this point yeah for saying? And at this point yeah for saying? And at this point yeah for everyone still trying to figure out what everyone still trying to figure out what everyone still trying to figure out what the hell.

the hell. the hell. >> Yeah, exactly. That's what I'm saying. I >> Yeah, exactly. That's what I'm saying. I >> Yeah, exactly. That's what I'm saying. I don't disagree with this, but I do don't disagree with this, but I do don't disagree with this, but I do believe that I do believe that the believe that I do believe that the believe that I do believe that the long-term model is not going to be that long-term model is not going to be that long-term model is not going to be that you need a consultant to tell you how to you need a consultant to tell you how to you need a consultant to tell you how to use the technology because it's it's use the technology because it's it's use the technology because it's it's going beyond tooling. It's going into going beyond tooling. It's going into going beyond tooling. It's going into the the the cognitive and the the the the cognitive and the the the the cognitive and the intelligent part. So, my hypothesis is intelligent part. So, my hypothesis is intelligent part. So, my hypothesis is that that that there's two things going to happen. there's two things going to happen. there's two things going to happen. Businesses which are not founded on a Businesses which are not founded on a Businesses which are not founded on a real true idea are going to be real true idea are going to be real true idea are going to be eliminated because they're going to be eliminated because they're going to be eliminated because they're going to be replaced by people who have a real replaced by people who have a real replaced by people who have a real vision and how have this automated vision and how have this automated vision and how have this automated intelligence to implement it much much intelligence to implement it much much intelligence to implement it much much much more faster. much more faster. much more faster. So, that's the way I think about it. And So, that's the way I think about it. And So, that's the way I think about it. And and it's no forward engineer from GSIs and it's no forward engineer from GSIs and it's no forward engineer from GSIs or from vendors or anybody. I don't or from vendors or anybody. I don't or from vendors or anybody. I don't think forward engineers are going to think forward engineers are going to think forward engineers are going to exist in 5 or 10 years. They'll be gone. exist in 5 or 10 years. They'll be gone. exist in 5 or 10 years. They'll be gone. >> be right. You might be right. >> be right. You might be right. >> be right. You might be right. >> They'll be totally gone. You're going to >> They'll be totally gone. You're going to >> They'll be totally gone. You're going to have people with ideas with intelligent have people with ideas with intelligent have people with ideas with intelligent automated tools that can do stuff. This automated tools that can do stuff. This automated tools that can do stuff. This is what you're going to get. All those is what you're going to get. All those is what you're going to get. All those idiots are going to disappear. idiots are going to disappear. idiots are going to disappear. >> I I wouldn't call them idiots. They're >> I I wouldn't call them idiots. They're >> I I wouldn't call them idiots. They're they're the essential resources that we they're the essential resources that we they're the essential resources that we need.

I I don't I I don't I don't think we're going to get I don't think we're going to get I don't think we're going to get where you're thinking as quickly as where you're thinking as quickly as where you're thinking as quickly as because you know, people are because you know, people are because you know, people are truly truly truly you know, they're discovering you know, they're discovering you know, they're discovering what these things can't do, right? I what these things can't do, right? I what these things can't do, right? I mean, we're we're now we're already mean, we're we're now we're already mean, we're we're now we're already seeing people talk back some of their seeing people talk back some of their seeing people talk back some of their bull, you know, aspirational bull, you know, aspirational bull, you know, aspirational about vibe coding. about vibe coding. about vibe coding. People are Now, vibe coding is becoming People are Now, vibe coding is becoming People are Now, vibe coding is becoming a joke. It's like, "Hey, you're You vibe a joke. It's like, "Hey, you're You vibe a joke. It's like, "Hey, you're You vibe coded this thing? coded this thing? coded this thing? Oh, no way this is going into Oh, no way this is going into Oh, no way this is going into production." production." production." >> So, essentially you said that >> So, essentially you said that >> So, essentially you said that >> Yeah, but >> Yeah, but >> Yeah, but >> There's so much so much walking back of >> There's so much so much walking back of >> There's so much so much walking back of almost everything, dude. I mean, it's almost everything, dude. I mean, it's almost everything, dude. I mean, it's like we're in a constant cycle of this. like we're in a constant cycle of this. like we're in a constant cycle of this. >> But but it's it's it's too immature, >> But but it's it's it's too immature, >> But but it's it's it's too immature, Leonard, because what you mean by vibe Leonard, because what you mean by vibe Leonard, because what you mean by vibe coding? If by vibe coding you mean I coding? If by vibe coding you mean I coding? If by vibe coding you mean I writing two sentences and I expect a writing two sentences and I expect a writing two sentences and I expect a production system, yes, total production system, yes, total production system, yes, total Now, if you write in a very structured Now, if you write in a very structured Now, if you write in a very structured way, your context, your specification, way, your context, your specification, way, your context, your specification, exactly describe your system, and use exactly describe your system, and use exactly describe your system, and use intelligent automation to implement it, intelligent automation to implement it, intelligent automation to implement it, you can get results.

you can get results. you can get results. >> Yeah, but you need an engineer to come >> Yeah, but you need an engineer to come >> Yeah, but you need an engineer to come up with the prompt. It's up with the prompt. It's up with the prompt. It's >> do need engineers who actually know what >> do need engineers who actually know what >> do need engineers who actually know what they're talking about. they're talking about. they're talking about. >> I disagree I disagree with that. I >> I disagree I disagree with that. I >> I disagree I disagree with that. I disagree The problem is disagree The problem is disagree The problem is I I I think my personal experience is I I I think my personal experience is I I I think my personal experience is that the prompt is the least of the that the prompt is the least of the that the prompt is the least of the importance. What is important is the importance. What is important is the importance. What is important is the documented context in text documented context in text documented context in text that you point the AI with, and then you that you point the AI with, and then you that you point the AI with, and then you give the objective to the AI. give the objective to the AI. give the objective to the AI. >> That's part of the prompt. That's >> That's part of the prompt. That's >> That's part of the prompt. That's context. context. context. >> No. >> No. >> No. >> I was talking to a friend of mine while >> I was talking to a friend of mine while >> I was talking to a friend of mine while I was on a trip here. He works for I was on a trip here. He works for I was on a trip here. He works for salesforce.com, and salesforce.com, and salesforce.com, and they their leadership got the word that they their leadership got the word that they their leadership got the word that doing, you know, using AI for coding and doing, you know, using AI for coding and doing, you know, using AI for coding and maybe some vibe coding was going to make maybe some vibe coding was going to make maybe some vibe coding was going to make their engineers 10x more productive. their engineers 10x more productive. their engineers 10x more productive. They were going to create 10x more They were going to create 10x more They were going to create 10x more products and code and everything. products and code and everything. products and code and everything. And so they told all of the engineers, And so they told all of the engineers, And so they told all of the engineers, "You got to start doing this." And what "You got to start doing this." And what "You got to start doing this." And what they found is maybe they're getting two they found is maybe they're getting two they found is maybe they're getting two or three x, because what they had to do or three x, because what they had to do or three x, because what they had to do is the the code is generated, but then is the the code is generated, but then is the the code is generated, but then engineers who actually know what they're engineers who actually know what they're engineers who actually know what they're talking about are now having to go line talking about are now having to go line talking about are now having to go line by line to check the code, because they by line to check the code, because they by line to check the code, because they are on the hook.

are on the hook. are on the hook. They are responsible for the outcome of They are responsible for the outcome of They are responsible for the outcome of the product, cuz you know how AI What's the product, cuz you know how AI What's the product, cuz you know how AI What's AI? It's not responsible for anything, AI? It's not responsible for anything, AI? It's not responsible for anything, right? IBM made some comment decades ago right? IBM made some comment decades ago right? IBM made some comment decades ago that you can't the computer cannot be that you can't the computer cannot be that you can't the computer cannot be the final arbiter, the final voice, or the final arbiter, the final voice, or the final arbiter, the final voice, or the responsible thing for what happens. the responsible thing for what happens. the responsible thing for what happens. It has to be a human. And so, anyway, It has to be a human. And so, anyway, It has to be a human. And so, anyway, long story short, they've been playing long story short, they've been playing long story short, they've been playing around with this and they're live coding around with this and they're live coding around with this and they're live coding and they're doing real stuff, but they and they're doing real stuff, but they and they're doing real stuff, but they have to write tests and they have to have to write tests and they have to have to write tests and they have to double-check and everything like that. double-check and everything like that. double-check and everything like that. And so, it's it this 10x thing didn't And so, it's it this 10x thing didn't And so, it's it this 10x thing didn't happen for them because they got happen for them because they got happen for them because they got >> But but but Rob, Rob, look. Get Take >> But but but Rob, Rob, look. Get Take >> But but but Rob, Rob, look. Get Take Take the Let me give you an analogy on Take the Let me give you an analogy on Take the Let me give you an analogy on that. Doing implementing AI this way to that. Doing implementing AI this way to that. Doing implementing AI this way to generate code is like saying, "You know generate code is like saying, "You know generate code is like saying, "You know what? We used to write write in assembly what? We used to write write in assembly what? We used to write write in assembly code and we were writing everything in code and we were writing everything in code and we were writing everything in assembly code. Now we have this C assembly code. Now we have this C assembly code. Now we have this C language and a compiler, but every language and a compiler, but every language and a compiler, but every developer is going to have to use the developer is going to have to use the developer is going to have to use the compiler and go check the assembly compiler and go check the assembly compiler and go check the assembly code." code." code." >> Mhm. >> Mhm. >> Mhm. >> That's the analogy. What I'm saying is >> That's the analogy. What I'm saying is >> That's the analogy. What I'm saying is that as you create that as you create that as you create >> analogy.

>> analogy. >> analogy. >> And this is the point. You see, >> And this is the point. You see, >> And this is the point. You see, if you create the context and and then if you create the context and and then if you create the context and and then you call it prompt if you want, but if you call it prompt if you want, but if you call it prompt if you want, but if you have the documentation, the you have the documentation, the you have the documentation, the cleanness, the organization in a text cleanness, the organization in a text cleanness, the organization in a text way of what you want the system to way of what you want the system to way of what you want the system to deliver, there is going to be a point deliver, there is going to be a point deliver, there is going to be a point and you might not be there yet. I agree. and you might not be there yet. I agree. and you might not be there yet. I agree. There is going to be a point where the There is going to be a point where the There is going to be a point where the automation from that clear context to an automation from that clear context to an automation from that clear context to an implemented code coded system that works implemented code coded system that works implemented code coded system that works will be totally automatic and will not will be totally automatic and will not will be totally automatic and will not require a developer to go look at that. require a developer to go look at that. require a developer to go look at that. So, I'm 100% with you if what So, I'm 100% with you if what So, I'm 100% with you if what corporation are doing is that, "Oh, I'm corporation are doing is that, "Oh, I'm corporation are doing is that, "Oh, I'm giving AI to to those engineers, but I giving AI to to those engineers, but I giving AI to to those engineers, but I expect them to check the code generated expect them to check the code generated expect them to check the code generated there works." Yeah, this is there works." Yeah, this is there works." Yeah, this is stupid and and we never stupid and and we never stupid and and we never deliver anything. Totally agree. But we deliver anything. Totally agree. But we deliver anything. Totally agree. But we need to rethink Again, we need to need to rethink Again, we need to need to rethink Again, we need to rethink the way from A, now I have rethink the way from A, now I have rethink the way from A, now I have cognitive and intelligent tools, which cognitive and intelligent tools, which cognitive and intelligent tools, which is not something that just make me go is not something that just make me go is not something that just make me go faster faster faster in my usual way to do things. It is I in my usual way to do things. It is I in my usual way to do things. It is I have an intelligent assistant. What do I have an intelligent assistant. What do I have an intelligent assistant. What do I use this intelligent assistant for? What use this intelligent assistant for? What use this intelligent assistant for? What it can do and integrate that into a a it can do and integrate that into a a it can do and integrate that into a a workflow. So, that's why I'm telling workflow. So, that's why I'm telling workflow. So, that's why I'm telling those people. So, So, it's a those people. So, So, it's a those people. So, So, it's a re-engineering on the way we create re-engineering on the way we create re-engineering on the way we create systems.

systems. systems. >> Yeah, but yeah, we That that contract is >> Yeah, but yeah, we That that contract is >> Yeah, but yeah, we That that contract is not new. It's about a year and a half not new. It's about a year and a half not new. It's about a year and a half old around the agentic stuff. What You old around the agentic stuff. What You old around the agentic stuff. What You know, the problem with it is you assume know, the problem with it is you assume know, the problem with it is you assume that the models will be reliable that the models will be reliable that the models will be reliable partners and reliable participants in in partners and reliable participants in in partners and reliable participants in in your workflow and your your workflow and your your workflow and your >> Lionel, Lionel, totally no disagreement >> Lionel, Lionel, totally no disagreement >> Lionel, Lionel, totally no disagreement on that, but I'm saying that there is on that, but I'm saying that there is on that, but I'm saying that there is going to be a point where they are. going to be a point where they are. going to be a point where they are. That's just But, it's my hypothesis. That's just But, it's my hypothesis. That's just But, it's my hypothesis. >> So, I think we've already hit walls. >> So, I think we've already hit walls. >> So, I think we've already hit walls. We've already hit We've already hit We've already hit models. Now, all they're doing is models. Now, all they're doing is models. Now, all they're doing is they're It's the harness that it is they're It's the harness that it is they're It's the harness that it is starting to build up as you try to starting to build up as you try to starting to build up as you try to extend the model into sort of these extend the model into sort of these extend the model into sort of these agentic functions and get them to be agentic functions and get them to be agentic functions and get them to be active participants in in a task or active participants in in a task or active participants in in a task or workflow or block. workflow or block. workflow or block. >> I think we're doing agentic the wrong >> I think we're doing agentic the wrong >> I think we're doing agentic the wrong >> is I mean, it's it's like right in front >> is I mean, it's it's like right in front >> is I mean, it's it's like right in front of your everyone's faces how much of your everyone's faces how much of your everyone's faces how much coding, I mean, it's like ridiculous how coding, I mean, it's like ridiculous how coding, I mean, it's like ridiculous how much how much much how much much how much code has to be used like traditional code has to be used like traditional code has to be used like traditional software to create a harness around a software to create a harness around a software to create a harness around a model. It's like freaking ridiculous.

model. It's like freaking ridiculous. model. It's like freaking ridiculous. It and it's it's to the point where It and it's it's to the point where It and it's it's to the point where actually using an agent safely actually using an agent safely actually using an agent safely ends up becoming more bloated than just ends up becoming more bloated than just ends up becoming more bloated than just using a script. using a script. using a script. It and and so, the whole approach to It and and so, the whole approach to It and and so, the whole approach to this stuff is this stuff is this stuff is is wrong. is wrong. is wrong. >> Again, Lionel, I >> Again, Lionel, I >> Again, Lionel, I I It's not a disagreement. I think that I It's not a disagreement. I think that I It's not a disagreement. I think that your approach we're taking to using your approach we're taking to using your approach we're taking to using agentic is wrong. The approach will be agentic is wrong. The approach will be agentic is wrong. The approach will be very centered on the again, the very centered on the again, the very centered on the again, the documentation, the contextualization, documentation, the contextualization, documentation, the contextualization, and using the tool for exactly this for and using the tool for exactly this for and using the tool for exactly this for >> And that's >> And that's >> And that's >> No, no, no, no. >> No, no, no, no. >> No, no, no, no. >> That's what this >> That's what this >> That's what this stuff is. stuff is. stuff is. >> No, because for example for example, >> No, because for example for example, >> No, because for example for example, I went through the route of using I went through the route of using I went through the route of using Let me finish. I went through the route Let me finish. I went through the route Let me finish. I went through the route of of going to use Open Trial LMS. And of of going to use Open Trial LMS. And of of going to use Open Trial LMS. And when you start using those frameworks when you start using those frameworks when you start using those frameworks for a while, after a while you realize for a while, after a while you realize for a while, after a while you realize that they are starting to deviate. that they are starting to deviate. that they are starting to deviate. >> Yeah. >> Yeah. >> Yeah. >> Because they they try to invent the >> Because they they try to invent the >> Because they they try to invent the context from the tiny little few context from the tiny little few context from the tiny little few sentences you give them. sentences you give them. sentences you give them. I'm on the opposite direction. I write a I'm on the opposite direction. I write a I'm on the opposite direction. I write a gigantic amount of text that I give to gigantic amount of text that I give to gigantic amount of text that I give to the AI and the more text I write, the the AI and the more text I write, the the AI and the more text I write, the better result I have.

better result I have. better result I have. The question I always ask to people is The question I always ask to people is The question I always ask to people is how much do you tell your AI? If you how much do you tell your AI? If you how much do you tell your AI? If you just say two 10 sentences and expect just say two 10 sentences and expect just say two 10 sentences and expect something brilliant and stuff, you don't something brilliant and stuff, you don't something brilliant and stuff, you don't get it. get it. get it. >> But but but but you think think about >> But but but but you think think about >> But but but but you think think about all the effort that you put into writing all the effort that you put into writing all the effort that you put into writing all those documents all those documents all those documents >> Yes, but >> Yes, but >> Yes, but >> creating the inputs into the prompt. But >> creating the inputs into the prompt. But >> creating the inputs into the prompt. But you know, as I listen to you, you know, as I listen to you, you know, as I listen to you, you're completely discounting your you're completely discounting your you're completely discounting your experience, your knowledge, your experience, your knowledge, your experience, your knowledge, your expertise, your your human competence. expertise, your your human competence. expertise, your your human competence. >> No, not at >> No, not at >> No, not at >> that it has nothing to do with >> that it has nothing to do with >> that it has nothing to do with >> [laughter] >> [laughter] >> [laughter] >> No, not not No, no, no, not at all. Not >> No, not not No, no, no, not at all. Not >> No, not not No, no, no, not at all. Not Not at all. And I wanted to make that Not at all. And I wanted to make that Not at all. And I wanted to make that comment, but don't necessarily when comment, but don't necessarily when comment, but don't necessarily when Robert was saying that he the the Robert was saying that he the the Robert was saying that he the the whoever you mentioned gave the agentic whoever you mentioned gave the agentic whoever you mentioned gave the agentic tool to the engineer and expect that. tool to the engineer and expect that. tool to the engineer and expect that. I think you cannot expect 100% of the I think you cannot expect 100% of the I think you cannot expect 100% of the software engineers to be able to software engineers to be able to software engineers to be able to do the things right and use them right. do the things right and use them right. do the things right and use them right. I think only the 5 or 10% who understand I think only the 5 or 10% who understand I think only the 5 or 10% who understand architecture, who understand the overall architecture, who understand the overall architecture, who understand the overall pictures are going to be able to pictures are going to be able to pictures are going to be able to document it document it document it >> And here's the >> And here's the >> And here's the >> so that the outcome is good. >> so that the outcome is good. >> so that the outcome is good. >> It it's supposed to be magic.

>> It it's supposed to be magic. >> It it's supposed to be magic. >> No. No. >> No. No. >> No. No. >> No, no, no, no, no. >> No, no, no, no, no. >> No, no, no, no, no. >> But but but that's what I'm saying. >> But but but that's what I'm saying. >> But but but that's what I'm saying. >> as magic. >> as magic. >> as magic. >> But but yeah, but so though this >> But but yeah, but so though this >> But but yeah, but so though this agreement or that, I'm not saying that agreement or that, I'm not saying that agreement or that, I'm not saying that all the vendors all the vendors all the vendors >> But that's not what I'm saying here now. >> But that's not what I'm saying here now. >> But that's not what I'm saying here now. >> It it that's the But my point is that >> It it that's the But my point is that >> It it that's the But my point is that it's the wrong answer. The wrong answer it's the wrong answer. The wrong answer it's the wrong answer. The wrong answer is not to try to fix the wrong problem. is not to try to fix the wrong problem. is not to try to fix the wrong problem. The problem is that you're right, we are The problem is that you're right, we are The problem is that you're right, we are not understanding or explaining well not understanding or explaining well not understanding or explaining well what is the real value of the system and what is the real value of the system and what is the real value of the system and how they should be integrated at work so how they should be integrated at work so how they should be integrated at work so we expect to put a little and the we expect to put a little and the we expect to put a little and the workflow to happen by magic. This is workflow to happen by magic. This is workflow to happen by magic. This is never going to happen, and no Ford never going to happen, and no Ford never going to happen, and no Ford engineer is going to fix that. We're engineer is going to fix that. We're engineer is going to fix that. We're going to have to going to have to going to have to >> I know. >> I know. >> I know. >> We're going to have to take some >> We're going to have to take some >> We're going to have to take some distance, understand again, now I have distance, understand again, now I have distance, understand again, now I have cognitive power. That cognitive power is cognitive power. That cognitive power is cognitive power. That cognitive power is great for this. How can I leverage that great for this. How can I leverage that great for this. How can I leverage that cognitive power? Not just say that cognitive power? Not just say that cognitive power? Not just say that thing, "Hey, go do the thing for me." thing, "Hey, go do the thing for me." thing, "Hey, go do the thing for me." That That doesn't work. You have to be That That doesn't work. You have to be That That doesn't work. You have to be very more specific. So, anyway, very more specific. So, anyway, very more specific. So, anyway, >> Hey. >> Hey. >> Hey. >> I'm rambling, but uh >> I'm rambling, but uh >> I'm rambling, but uh >> say something that Can I say something >> say something that Can I say something >> say something that Can I say something that maybe is controversial and that maybe is controversial and that maybe is controversial and unrelated to this discussion? Can I unrelated to this discussion? Can I unrelated to this discussion? Can I break this away? Leonard mentioned break this away? Leonard mentioned break this away? Leonard mentioned briefly in one of y'all's diatribes briefly in one of y'all's diatribes briefly in one of y'all's diatribes something about the metaverse.

something about the metaverse. something about the metaverse. And my my controversial statement is And my my controversial statement is And my my controversial statement is if Mark Zuckerberg didn't own 51% of if Mark Zuckerberg didn't own 51% of if Mark Zuckerberg didn't own 51% of Facebook, he'd be out on the street Facebook, he'd be out on the street Facebook, he'd be out on the street right now. right now. right now. He has blown so much money at that He has blown so much money at that He has blown so much money at that place. place. place. Tens of billions, 80 billion, 100 Tens of billions, 80 billion, 100 Tens of billions, 80 billion, 100 billion, 100 200 billion on all these billion, 100 200 billion on all these billion, 100 200 billion on all these adventures that have gone nowhere for adventures that have gone nowhere for adventures that have gone nowhere for that company. that company. that company. >> Why do you think >> Why do you think >> Why do you think >> But he's he's the only CEO in this world >> But he's he's the only CEO in this world >> But he's he's the only CEO in this world that has complete control over the whole that has complete control over the whole that has complete control over the whole company. The board can't fire him. company. The board can't fire him. company. The board can't fire him. >> Bulletproof. >> Bulletproof. >> Bulletproof. >> Musk, too. Musk, too. Yeah. And that's >> Musk, too. Musk, too. Yeah. And that's >> Musk, too. Musk, too. Yeah. And that's why I was saying, why do you think Elon why I was saying, why do you think Elon why I was saying, why do you think Elon Musk and Mark Zuckerberg keep that Musk and Mark Zuckerberg keep that Musk and Mark Zuckerberg keep that power? Why do you think they do? power? Why do you think they do? power? Why do you think they do? >> Yeah. >> Yeah. >> Yeah. >> Don't believe Don't believe them. I >> Don't believe Don't believe them. I >> Don't believe Don't believe them. I mean, mean, mean, >> Yeah. Yeah. And so, it's, you know, I >> Yeah. Yeah. And so, it's, you know, I >> Yeah. Yeah. And so, it's, you know, I mean, that's why mean, that's why mean, that's why >> I mean, he's going to be he's going to >> I mean, he's going to be he's going to >> I mean, he's going to be he's going to be more He's going to be more funny for be more He's going to be more funny for be more He's going to be more funny for all the CEOs of other companies nowadays all the CEOs of other companies nowadays all the CEOs of other companies nowadays who are burning these gigantic amounts who are burning these gigantic amounts who are burning these gigantic amounts of money in companies that they don't of money in companies that they don't of money in companies that they don't own 51%. own 51%. own 51%. >> Right. Right. >> Right. Right. >> Right. Right. >> Yeah. You know, that that that they're >> Yeah. You know, that that that they're >> Yeah. You know, that that that they're they're um they're um they're um perceived as being sort of the perceived as being sort of the perceived as being sort of the um the cushion when things um the cushion when things um the cushion when things fall, you know?

fall, you know? fall, you know? >> But But you know, it's all timing. It >> But But you know, it's all timing. It >> But But you know, it's all timing. It depends how long you time. Because, you depends how long you time. Because, you depends how long you time. Because, you know, if you give you go back to an know, if you give you go back to an know, if you give you go back to an example, I mean, the the the glorious example, I mean, the the the glorious example, I mean, the the the glorious day of globalization in 2000, 2002, 2010 day of globalization in 2000, 2002, 2010 day of globalization in 2000, 2002, 2010 or 15, where we outsourced all the or 15, where we outsourced all the or 15, where we outsourced all the manufacturing outside of our country. manufacturing outside of our country. manufacturing outside of our country. All the CEOs that we did that were they All the CEOs that we did that were they All the CEOs that we did that were they right now? Retired in Florida with tens right now? Retired in Florida with tens right now? Retired in Florida with tens of millions of dollars. And now we're of millions of dollars. And now we're of millions of dollars. And now we're realizing that we're depending on other realizing that we're depending on other realizing that we're depending on other countries. So, it really depends what countries. So, it really depends what countries. So, it really depends what you do you do you do if the change happens during your if the change happens during your if the change happens during your lifetime, so you get the blame from it lifetime, so you get the blame from it lifetime, so you get the blame from it and you correct it, or if it doesn't and and you correct it, or if it doesn't and and you correct it, or if it doesn't and then you retire you get the money you then you retire you get the money you then you retire you get the money you don't give a crap. don't give a crap. don't give a crap. >> Yeah. >> Yeah. >> Yeah. >> It is all >> It is all >> It is all >> Yeah, you know, that whole globalization >> Yeah, you know, that whole globalization >> Yeah, you know, that whole globalization thing works as long as everybody plays thing works as long as everybody plays thing works as long as everybody plays by some set of rules and it's it it it by some set of rules and it's it it it by some set of rules and it's it it it it makes the most efficient use of it makes the most efficient use of it makes the most efficient use of everything, for sure. everything, for sure. everything, for sure. >> Yeah, but >> Yeah, but >> Yeah, but >> But the problem is is humans are the >> But the problem is is humans are the >> But the problem is is humans are the problem. We have wars, we'll have trade problem. We have wars, we'll have trade problem. We have wars, we'll have trade wars, tariffs, things like that that wars, tariffs, things like that that wars, tariffs, things like that that just or or of or a virus that totally just or or of or a virus that totally just or or of or a virus that totally disrupts that smooth efficient disrupts that smooth efficient disrupts that smooth efficient >> Yeah, exactly. Well, let me let me tell >> Yeah, exactly. Well, let me let me tell >> Yeah, exactly. Well, let me let me tell you a little secret about humanity.

you a little secret about humanity. you a little secret about humanity. The secret about the humans. The secret about the humans. The secret about the humans. We believe we are friends. We believe we are friends. We believe we are friends. >> We're what? >> We're what? >> We're what? >> We are friends. >> We are friends. >> We are friends. We believe we are friends. We believe we are friends. We believe we are friends. >> Yeah, so I almost thought you said that >> Yeah, so I almost thought you said that >> Yeah, so I almost thought you said that we are France. we are France. we are France. >> No, we believe we have or we are >> No, we believe we have or we are >> No, we believe we have or we are actually. We believe we have or we are actually. We believe we have or we are actually. We believe we have or we are friends. friends. friends. >> Yeah. >> Yeah. >> Yeah. >> But the hardcore reality is all we have >> But the hardcore reality is all we have >> But the hardcore reality is all we have is interest. is interest. is interest. >> Yeah. >> Yeah. >> Yeah. Thanks, Ayn Rand. Thanks, Ayn Rand. Thanks, Ayn Rand. >> And and and and that's and that's and >> And and and and that's and that's and >> And and and and that's and that's and that's totally true at the level of that's totally true at the level of that's totally true at the level of states and this is where I criticize a states and this is where I criticize a states and this is where I criticize a lot of geopolitics actually worldwide, lot of geopolitics actually worldwide, lot of geopolitics actually worldwide, not just in our country. not just in our country. not just in our country. >> Yeah. >> Yeah. >> Yeah. >> States don't have friends. They might >> States don't have friends. They might >> States don't have friends. They might have allies, but primarily they have have allies, but primarily they have have allies, but primarily they have interest. interest. interest. >> You're right. >> You're right. >> You're right. >> So, whatever So, whenever you engage >> So, whatever So, whenever you engage >> So, whatever So, whenever you engage into any kind of diplomacy of cross into any kind of diplomacy of cross into any kind of diplomacy of cross states relationship, you have to think states relationship, you have to think states relationship, you have to think about oh, is he my friend? No, about oh, is he my friend? No, about oh, is he my friend? No, What is his interest? What is my What is his interest? What is my What is his interest? What is my interest? And negotiate something that interest? And negotiate something that interest? And negotiate something that is beneficial for both. As soon as you is beneficial for both. As soon as you is beneficial for both. As soon as you get out of this picture, you get into get out of this picture, you get into get out of this picture, you get into the shitty world we are nowadays.

the shitty world we are nowadays. the shitty world we are nowadays. >> So Dimitri just gave us a little >> So Dimitri just gave us a little >> So Dimitri just gave us a little synopsis of Atlas Shrugged by Ayn Rand. synopsis of Atlas Shrugged by Ayn Rand. synopsis of Atlas Shrugged by Ayn Rand. Um and sadly he's probably right. Um and sadly he's probably right. Um and sadly he's probably right. Because people are self-interested. They Because people are self-interested. They Because people are self-interested. They may talk a good game about stuff but in may talk a good game about stuff but in may talk a good game about stuff but in the end they're just self-interested. the end they're just self-interested. the end they're just self-interested. And you're right, these countries And you're right, these countries And you're right, these countries >> And by the way, if you if you live in >> And by the way, if you if you live in >> And by the way, if you if you live in the Middle Eastern culture, you the Middle Eastern culture, you the Middle Eastern culture, you understand that very well because this understand that very well because this understand that very well because this is the primary driver. And I mean and is the primary driver. And I mean and is the primary driver. And I mean and again, I'm not judging. Just You have to again, I'm not judging. Just You have to again, I'm not judging. Just You have to look at the reality of the people and look at the reality of the people and look at the reality of the people and the the way we function. It's just the the the way we function. It's just the the the way we function. It's just the reality and and this is partly in this reality and and this is partly in this reality and and this is partly in this specific instance, is it partly it is specific instance, is it partly it is specific instance, is it partly it is majority of ignorance on our side of the majority of ignorance on our side of the majority of ignorance on our side of the cultural aspect of this this cultural aspect of this this cultural aspect of this this civilization. We're not better, they're civilization. We're not better, they're civilization. We're not better, they're not better. It doesn't matter. It's just not better. It doesn't matter. It's just not better. It doesn't matter. It's just if you don't understand how they if you don't understand how they if you don't understand how they function. function. function. >> Yeah. >> Yeah. >> Yeah. >> You get You get >> You get You get >> You get You get >> this is because of what Dimitri just >> this is because of what Dimitri just >> this is because of what Dimitri just said is why I had to go in with every said is why I had to go in with every said is why I had to go in with every use case in my book about giving good use case in my book about giving good use case in my book about giving good to the world, I had to show you the to the world, I had to show you the to the world, I had to show you the money in every way because money in every way because money in every way because >> You see where I was going. You see where >> You see where I was going. You see where >> You see where I was going. You see where I was going. Well, I was going. Well, I was going. Well, >> Interest, right? Nobody's really >> Interest, right? Nobody's really >> Interest, right? Nobody's really interested in saving All right, but if I interested in saving All right, but if I interested in saving All right, but if I feel like I can feel like I can feel like I can make a lot of money here saving and make a lot of money here saving and make a lot of money here saving and helping kids, they're not interested in helping kids, they're not interested in helping kids, they're not interested in elevating communities.

elevating communities. elevating communities. >> And the and the the end [laughter] >> And the and the the end [laughter] >> And the and the the end [laughter] effect Rob is they're going to read your effect Rob is they're going to read your effect Rob is they're going to read your book say, "Oh, I love this guy. He's in book say, "Oh, I love this guy. He's in book say, "Oh, I love this guy. He's in my friend." my friend." my friend." >> [laughter] >> [laughter] >> [laughter] >> Because now I see my interests. >> Because now I see my interests. >> Because now I see my interests. But guys, I mean But guys, I mean But guys, I mean Think about it. Really really I'm so Think about it. Really really I'm so Think about it. Really really I'm so convinced of that at my age. Once you convinced of that at my age. Once you convinced of that at my age. Once you understand this framework, life becomes understand this framework, life becomes understand this framework, life becomes much easier. much easier. much easier. >> You're right. >> You're right. >> You're right. You're right. And it is as Bob Sugar You're right. And it is as Bob Sugar You're right. And it is as Bob Sugar said in Jerry Maguire, "It ain't show said in Jerry Maguire, "It ain't show said in Jerry Maguire, "It ain't show friends, it's show business." friends, it's show business." friends, it's show business." >> business. Yeah. Yeah. >> business. Yeah. Yeah. >> business. Yeah. Yeah. >> Yeah. And it's actually yeah. It's it's >> Yeah. And it's actually yeah. It's it's >> Yeah. And it's actually yeah. It's it's almost exactly the same thing. So almost exactly the same thing. So almost exactly the same thing. So >> Yeah. >> Yeah. >> Yeah. >> Very cool. Well, we we we we've solved >> Very cool. Well, we we we we've solved >> Very cool. Well, we we we we've solved the world problem. the world problem. the world problem. >> [laughter] >> [laughter] >> [laughter] >> Once you >> Once you >> Once you So, to your audience, once you So, to your audience, once you So, to your audience, once you understand that understand that understand that >> [laughter] >> [laughter] >> [laughter] >> Yeah. >> Yeah. >> Yeah. Yeah, but no, but reflect on that and Yeah, but no, but reflect on that and Yeah, but no, but reflect on that and you can I mean you can I mean you can I mean >> Well, then we can we can advance >> Well, then we can we can advance >> Well, then we can we can advance humanity once everybody recognizes we're humanity once everybody recognizes we're humanity once everybody recognizes we're all selfish all selfish all selfish >> Yeah, I mean the first the first step of >> Yeah, I mean the first the first step of >> Yeah, I mean the first the first step of change change change The first step of change is awareness.

The first step of change is awareness. The first step of change is awareness. >> Sure. >> Sure. >> Sure. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. Yeah. Yeah. Yeah. >> Beautiful. >> Beautiful. >> Beautiful. >> There you go. Well, thank you. >> There you go. Well, thank you. >> There you go. Well, thank you. >> Hey, wait. How was your 4th of July, >> Hey, wait. How was your 4th of July, >> Hey, wait. How was your 4th of July, guys? guys? guys? >> It was [snorts] great. >> It was [snorts] great. >> It was [snorts] great. >> I miss I miss last week, so >> I miss I miss last week, so >> I miss I miss last week, so >> Everything was on fire around me during >> Everything was on fire around me during >> Everything was on fire around me during the 4th of July, so yeah, it was great, the 4th of July, so yeah, it was great, the 4th of July, so yeah, it was great, you know. It was you know. It was you know. It was Oh my gosh. Oh my gosh. Oh my gosh. Oh, man. What a weird 4th of July, you Oh, man. What a weird 4th of July, you Oh, man. What a weird 4th of July, you know. Um know. Um know. Um I mean, locally speaking, you're fine. I mean, locally speaking, you're fine. I mean, locally speaking, you're fine. Um I don't know if the all the big 250 Um I don't know if the all the big 250 Um I don't know if the all the big 250 plans plans plans at at in Washington, D.C. played out the at at in Washington, D.C. played out the at at in Washington, D.C. played out the way people thought it would. way people thought it would. way people thought it would. Um I don't know. Um I don't know. Um I don't know. >> It didn't affect much from what we saw, >> It didn't affect much from what we saw, >> It didn't affect much from what we saw, but you I I don't trust anything I see but you I I don't trust anything I see but you I I don't trust anything I see now on TV or on any social media, so I now on TV or on any social media, so I now on TV or on any social media, so I don't know. don't know. don't know. >> Well, yeah. I mean, um >> Well, yeah. I mean, um >> Well, yeah. I mean, um now it's cooler. now it's cooler. now it's cooler. >> [laughter] >> [laughter] >> [laughter] >> Bad time to talk about timing. That was >> Bad time to talk about timing. That was >> Bad time to talk about timing. That was really, really bad timing. really, really bad timing. really, really bad timing. >> Yeah, there's a there's another big heat >> Yeah, there's a there's another big heat >> Yeah, there's a there's another big heat wave coming, I think, in Europe and wave coming, I think, in Europe and wave coming, I think, in Europe and specifically in France. And this weekend specifically in France. And this weekend specifically in France. And this weekend is one of the biggest people going to is one of the biggest people going to is one of the biggest people going to the vacation kind of weekend.

the vacation kind of weekend. the vacation kind of weekend. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. So, there's a there's another >> Yeah. So, there's a there's another >> Yeah. So, there's a there's another massive one. So, hey, talking about massive one. So, hey, talking about massive one. So, hey, talking about France, are you guys watching the World France, are you guys watching the World France, are you guys watching the World Cup? Cup? Cup? >> We are. >> We are. >> We are. >> Yes. >> Yes. >> Yes. >> My my kid is all into it, and he knows >> My my kid is all into it, and he knows >> My my kid is all into it, and he knows >> And you know >> And you know >> And you know >> plenty of the players. >> plenty of the players. >> plenty of the players. >> I figured if >> I figured if >> I figured if France lost, I know all the police and France lost, I know all the police and France lost, I know all the police and everybody in Paris were standing by for everybody in Paris were standing by for everybody in Paris were standing by for cars on fire and the Champs-Élysées cars on fire and the Champs-Élysées cars on fire and the Champs-Élysées burning, but they won, and so it was the burning, but they won, and so it was the burning, but they won, and so it was the luckily the local Moroccan population in luckily the local Moroccan population in luckily the local Moroccan population in Paris that decided to burn the city down Paris that decided to burn the city down Paris that decided to burn the city down last night, you know. last night, you know. last night, you know. >> I've been checking that news. >> I've been checking that news. >> I've been checking that news. >> I saw lots of videos. It's ugly. >> I saw lots of videos. It's ugly. >> I saw lots of videos. It's ugly. >> Oh, yeah. Okay. >> Oh, yeah. Okay. >> Oh, yeah. Okay. >> Yeah. >> Yeah. >> Yeah. >> Talking about Talking about that, you >> Talking about Talking about that, you >> Talking about Talking about that, you know, I I told you guys I think many few know, I I told you guys I think many few know, I I told you guys I think many few episodes ago that episodes ago that episodes ago that I had the I had the vision that I had the I had the vision that I had the I had the vision that advertising would die because of AI. I advertising would die because of AI. I advertising would die because of AI. I give you an anecdote on that World Cup give you an anecdote on that World Cup give you an anecdote on that World Cup topic. topic. topic. I was so sick of it because I I I had an I was so sick of it because I I I had an I was so sick of it because I I I had an extremely busy week or 2 weeks. extremely busy week or 2 weeks. extremely busy week or 2 weeks. Anyway, so I don't really have time. So, Anyway, so I don't really have time. So, Anyway, so I don't really have time. So, I wanted to find out, you know, what is I wanted to find out, you know, what is I wanted to find out, you know, what is the status of the World Cup on a weekly the status of the World Cup on a weekly the status of the World Cup on a weekly basis.

basis. basis. Now, you go on the Fox app on the FIFA Now, you go on the Fox app on the FIFA Now, you go on the Fox app on the FIFA app, and you're bombarded by the shitty app, and you're bombarded by the shitty app, and you're bombarded by the shitty advertising, and here is the news and advertising, and here is the news and advertising, and here is the news and the content. I wrote a prompt the content. I wrote a prompt the content. I wrote a prompt that every morning or on demand gives me that every morning or on demand gives me that every morning or on demand gives me a terminal style status of the World a terminal style status of the World a terminal style status of the World Cup, and it works like magic. Cup, and it works like magic. Cup, and it works like magic. >> Really? >> Really? >> Really? >> even have to go from Yeah, magic. No >> even have to go from Yeah, magic. No >> even have to go from Yeah, magic. No advertising, no no things. I just go to advertising, no no things. I just go to advertising, no no things. I just go to my prompt, please status update. my prompt, please status update. my prompt, please status update. Terminal style, very clear. So, I think Terminal style, very clear. So, I think Terminal style, very clear. So, I think advertisers should think about that advertisers should think about that advertisers should think about that because, you know, world where content because, you know, world where content because, you know, world where content is actually quite freely available, is actually quite freely available, is actually quite freely available, you're trying to channel your crap in you're trying to channel your crap in you're trying to channel your crap in the middle of it. the middle of it. the middle of it. You can Now, I know what's going to You can Now, I know what's going to You can Now, I know what's going to happen. We're still like, you know, in happen. We're still like, you know, in happen. We're still like, you know, in '94, '95 in the internet before '94, '95 in the internet before '94, '95 in the internet before advertising, so they're going to find a advertising, so they're going to find a advertising, so they're going to find a way to inject in their answers. But way to inject in their answers. But way to inject in their answers. But right now, right now, right now, it is goddamn simple core. it is goddamn simple core. it is goddamn simple core. >> Yeah, cool. >> Yeah, cool. >> Yeah, cool. All right. Well, I got to jump. I have a All right. Well, I got to jump. I have a All right. Well, I got to jump. I have a call, but call, but call, but >> Got me too, actually. >> Got me too, actually. >> Got me too, actually. >> You want to >> You want to >> You want to >> No worries, man. >> No worries, man. >> No worries, man. >> You want to take us out? Should I do >> You want to take us out? Should I do >> You want to take us out? Should I do that? that? that? >> I think Demetri should take us out.

>> I think Demetri should take us out. >> I think Demetri should take us out. >> Demetri, you do it. Yes. >> Demetri, you do it. Yes. >> Demetri, you do it. Yes. >> I I I I don't know how to do that well, >> I I I I don't know how to do that well, >> I I I I don't know how to do that well, guys. guys. guys. >> [laughter] >> [laughter] >> [laughter] >> So, now you can do your job. >> So, now you can do your job. >> So, now you can do your job. >> No, I Okay. Okay, let me try. Let me >> No, I Okay. Okay, let me try. Let me >> No, I Okay. Okay, let me try. Let me try. So, I think it was a try. So, I think it was a try. So, I think it was a it was quite an unusual episode today it was quite an unusual episode today it was quite an unusual episode today because we spent a lot of time on music, because we spent a lot of time on music, because we spent a lot of time on music, and that was very very refreshing. and that was very very refreshing. and that was very very refreshing. Very very refreshing, more than usual. Very very refreshing, more than usual. Very very refreshing, more than usual. So, So, So, and then and then yeah, when I jumped in and then and then yeah, when I jumped in and then and then yeah, when I jumped in I was listening to you guys and I I was listening to you guys and I I was listening to you guys and I thought you were talking about an LLM thought you were talking about an LLM thought you were talking about an LLM model, but you were talking about robot model, but you were talking about robot model, but you were talking about robot music. So So we talked about music then music. So So we talked about music then music. So So we talked about music then we went into a Rob's comic book where we we went into a Rob's comic book where we we went into a Rob's comic book where we realized that just positioning and doing realized that just positioning and doing realized that just positioning and doing it for the good was not enough. We had it for the good was not enough. We had it for the good was not enough. We had to talk to the audience's interest as to talk to the audience's interest as to talk to the audience's interest as well, which actually adds a very great well, which actually adds a very great well, which actually adds a very great dimension to the book dimension to the book dimension to the book about Rob. So we are we are looking about Rob. So we are we are looking about Rob. So we are we are looking forward to doing that. So and then we forward to doing that. So and then we forward to doing that. So and then we went to his usual controversial views on went to his usual controversial views on went to his usual controversial views on everything in life, everything in life, everything in life, but I do do believe that there is a very but I do do believe that there is a very but I do do believe that there is a very interesting upcoming changes and a interesting upcoming changes and a interesting upcoming changes and a revolution with AI. So which leads us to revolution with AI. So which leads us to revolution with AI. So which leads us to a don't forget we are doing this not a don't forget we are doing this not a don't forget we are doing this not only for the fun, but doing the we're only for the fun, but doing the we're only for the fun, but doing the we're trying to do at a level this for good.

trying to do at a level this for good. trying to do at a level this for good. So we are going to elevate our So we are going to elevate our So we are going to elevate our communities. So look at us, look at some communities. So look at us, look at some communities. So look at us, look at some announcements, get some swag, announcements, get some swag, announcements, get some swag, hopefully it will pique your interest on hopefully it will pique your interest on hopefully it will pique your interest on site for a second and make friends for site for a second and make friends for site for a second and make friends for good. And I think that's about a good good. And I think that's about a good good. And I think that's about a good wrap. wrap. wrap. >> Yeah. >> Yeah. >> Yeah. >> Don't take us seriously, especially me. >> Don't take us seriously, especially me. >> Don't take us seriously, especially me. >> Like, share, and >> Like, share, and >> Like, share, and >> Good stuff. >> Good stuff. >> Good stuff. >> Good stuff. >> Good stuff. >> Good stuff. >> guys. See you. >> guys. See you. >> guys. See you. >> Have a good weekend. >> Have a good weekend. >> Have a good weekend. >> Yeah. >> Yeah. >> Yeah. >> [music]