IoT Coffee Talk: Episode 198 - The Hype Fix (Live from MWC 2024) #mwc2024

yeah all right rock and roll rock and yeah all right rock and roll rock and roll roll does anybody have a roll does anybody have a guitar yeah you can play really bad guitar yeah you can play really bad guitar yeah you can play really bad music it's music it's music it's fine remember fine remember fine remember [Music] [Music] [Music] that hey Leonard you can do the guitar that hey Leonard you can do the guitar that hey Leonard you can do the guitar right yeah Leonard why you do air guitar right yeah Leonard why you do air guitar right yeah Leonard why you do air guitar okay yeah that sucks to Leonard for the okay yeah that sucks to Leonard for the okay yeah that sucks to Leonard for the for the official recording here leard for the official recording here leard for the official recording here leard why don't you kick us off kind of doing why don't you kick us off kind of doing why don't you kick us off kind of doing the hey we're live we're the hey we're live we're the hey we're live we're live say hi hello how are you I'm good live say hi hello how are you I'm good live say hi hello how are you I'm good how you doing I can't hear you but I can how you doing I can't hear you but I can how you doing I can't hear you but I can say hello to you yeah get out of here say hello to you yeah get out of here say hello to you yeah get out of here I this has been happening to me all week I this has been happening to me all week I this has been happening to me all week it's it's it's like that's what happens yeah offard like that's what happens yeah offard like that's what happens yeah offard Leonard so why don't you kick us off and Leonard so why don't you kick us off and Leonard so why don't you kick us off and say hey we're live from Mobile World say hey we're live from Mobile World say hey we're live from Mobile World Congress blah blah blah for iot yes okay Congress blah blah blah for iot yes okay Congress blah blah blah for iot yes okay yes we are live here at Mobile World yes we are live here at Mobile World yes we are live here at Mobile World Congress 2024 in Congress 2024 in Congress 2024 in barela remember it's pronounced balona barela remember it's pronounced balona barela remember it's pronounced balona not Barcelona nobody does that and it's not Barcelona nobody does that and it's not Barcelona nobody does that and it's like Madness it's crazy it's like it is like Madness it's crazy it's like it is like Madness it's crazy it's like it is actually pretty crazy look it's um five actually pretty crazy look it's um five actually pretty crazy look it's um five five o'clock yeah and the place is still five o'clock yeah and the place is still five o'clock yeah and the place is still packed and um oh by the way I gotta give packed and um oh by the way I gotta give packed and um oh by the way I gotta give props to Folks at Sienna I'm at their props to Folks at Sienna I'm at their props to Folks at Sienna I'm at their booth and just basically getting free

booth and just basically getting free booth and just basically getting free drinks and you know having some or derbs drinks and you know having some or derbs drinks and you know having some or derbs it's all about the free drinks right it's all about the free drinks right it's all about the free drinks right yeah but you know what I I got to say yeah but you know what I I got to say yeah but you know what I I got to say one thing man um Mobile World Congress one thing man um Mobile World Congress one thing man um Mobile World Congress is not the same without Rob Tiffany course I know I know I know Tiffany course I know I know I know everything is not the same that's same that's touching I'm really I'm really it's like touching I'm really I'm really it's like touching I'm really I'm really it's like I'm making a scene here it's like crazy I'm making a scene here it's like crazy I'm making a scene here it's like crazy people are freaking out that I'm like people are freaking out that I'm like people are freaking out that I'm like talking to you guys here but um welcome talking to you guys here but um welcome talking to you guys here but um welcome everybody there's a lot of analysts you everybody there's a lot of analysts you everybody there's a lot of analysts you know looking like they're talking to know looking like they're talking to know looking like they're talking to themselves and they're crazy people as themselves and they're crazy people as themselves and they're crazy people as they walk around I've seen lots of those they walk around I've seen lots of those they walk around I've seen lots of those videos hey everybody look here I'm videos hey everybody look here I'm videos hey everybody look here I'm talking to these amazing people who've talking to these amazing people who've talking to these amazing people who've never been here before and they think never been here before and they think never been here before and they think the world yeah anyway it's the world yeah anyway it's the world yeah anyway it's crazy so you know so you're you're at crazy so you know so you're you're at crazy so you know so you're you're at the end of the day on Wednesday so the end of the day on Wednesday so the end of the day on Wednesday so Mobile World Congress is really winding Mobile World Congress is really winding Mobile World Congress is really winding down but as you said there's a lot of down but as you said there's a lot of down but as you said there's a lot of people around still you know I think people around still you know I think people around still you know I think it's still gonna be pretty hot man um I it's still gonna be pretty hot man um I it's still gonna be pretty hot man um I think there's gonna be a lot of people think there's gonna be a lot of people think there's gonna be a lot of people here still on Thursday and uh I I'm here still on Thursday and uh I I'm here still on Thursday and uh I I'm looking forward to a break man you know looking forward to a break man you know looking forward to a break man you know smaller crowds you can't you cannot you smaller crowds you can't you cannot you smaller crowds you can't you cannot you cannot walk through the Halls it's like cannot walk through the Halls it's like cannot walk through the Halls it's like almost impossible there's so many people

almost impossible there's so many people almost impossible there's so many people yeah and uh they'll probably next year yeah and uh they'll probably next year yeah and uh they'll probably next year they'll probably expand I suspect and they'll probably expand I suspect and they'll probably expand I suspect and you'll have the what's that four years you'll have the what's that four years you'll have the what's that four years from now from now from now now yeah yeah they'll probably have to now yeah yeah they'll probably have to now yeah yeah they'll probably have to kick those the startups over to kick those the startups over to kick those the startups over to whatever yeah right old days you have to whatever yeah right old days you have to whatever yeah right old days you have to freaking roll in a stupid bus to get freaking roll in a stupid bus to get freaking roll in a stupid bus to get over there yeah right I always hated I over there yeah right I always hated I over there yeah right I always hated I always hate that too yeah but at least always hate that too yeah but at least always hate that too yeah but at least it wasn't but at least it wasn't as it wasn't but at least it wasn't as it wasn't but at least it wasn't as stupid as stupid as stupid as when the Windows Phone people thought it when the Windows Phone people thought it when the Windows Phone people thought it was a good idea to have the whole was a good idea to have the whole was a good idea to have the whole Windows Windows Windows Phone event over over at uh the hotel Phone event over over at uh the hotel Phone event over over at uh the hotel you know rayan Carlos which was nowhere you know rayan Carlos which was nowhere you know rayan Carlos which was nowhere near the event I'm sure people want to near the event I'm sure people want to near the event I'm sure people want to ride buses to go see our new ride buses to go see our new ride buses to go see our new phone nobody came yeah nobody want phone nobody came yeah nobody want phone nobody came yeah nobody want that's kind of lame no it is lame and we that's kind of lame no it is lame and we that's kind of lame no it is lame and we you know you spend millions of dollars you know you spend millions of dollars you know you spend millions of dollars and you decorate this hotel and you have and you decorate this hotel and you have and you decorate this hotel and you have all this nice stuff and it's like you're all this nice stuff and it's like you're all this nice stuff and it's like you're waiting for all the people to show up waiting for all the people to show up waiting for all the people to show up and nobody because nobody wants to leave and nobody because nobody wants to leave and nobody because nobody wants to leave you're at Grand via you know yeah you're at Grand via you know yeah you're at Grand via you know yeah wow wow wow yeah maybe first time hey there yeah good to maybe first time hey there yeah good to have you back on man yeah I know I've have you back on man yeah I know I've have you back on man yeah I know I've been uh been been missing you guys it's been uh been been missing you guys it's been uh been been missing you guys it's just been crazy trying to find time on just been crazy trying to find time on just been crazy trying to find time on this time on on a on a Wednesday but this time on on a on a Wednesday but this time on on a on a Wednesday but today I'm open so glad to be here

today I'm open so glad to be here today I'm open so glad to be here again you back bro absolutely I follow again you back bro absolutely I follow again you back bro absolutely I follow some of you guys have been having a lot some of you guys have been having a lot some of you guys have been having a lot of fun of fun of fun we are having we are having we are having hey okay all right hey okay all right hey okay all right okay all right keep talking guys all okay all right keep talking guys all okay all right keep talking guys all right awkward okay good to see you hey right awkward okay good to see you hey right awkward okay good to see you hey Mark you mark what Mark what do you tell Mark you mark what Mark what do you tell Mark you mark what Mark what do you tell us mark one of you give much I suck last us mark one of you give much I suck last us mark one of you give much I suck last night give us a recap of uh iot night give us a recap of uh iot night give us a recap of uh iot [Laughter] [Laughter] [Laughter] Stars so yeah we had 100 almost 120 Stars so yeah we had 100 almost 120 Stars so yeah we had 100 almost 120 people people joining aadan venue that I people people joining aadan venue that I people people joining aadan venue that I think it was a fantastic space for the think it was a fantastic space for the think it was a fantastic space for the iot Stars again where we celebrated five iot Stars again where we celebrated five iot Stars again where we celebrated five editions and um and it was actually I I editions and um and it was actually I I editions and um and it was actually I I really enjoyed the content that everyone really enjoyed the content that everyone really enjoyed the content that everyone provides so um we had first of all um a provides so um we had first of all um a provides so um we had first of all um a company based in well what where the company based in well what where the company based in well what where the founder is based in Barcelona it's a founder is based in Barcelona it's a founder is based in Barcelona it's a German company where they were speaking German company where they were speaking German company where they were speaking about um how iot devices speak about about um how iot devices speak about about um how iot devices speak about geolocation so so usually humans don't geolocation so so usually humans don't geolocation so so usually humans don't speak the same language than GPS speak the same language than GPS speak the same language than GPS trackers so they were explaining that trackers so they were explaining that trackers so they were explaining that they have an API and they help companies they have an API and they help companies they have an API and they help companies to yeah translate what machines say to yeah translate what machines say to yeah translate what machines say about about about geolocation uh then we had um if I'm not geolocation uh then we had um if I'm not geolocation uh then we had um if I'm not wrong the panel discussion with Blues wrong the panel discussion with Blues wrong the panel discussion with Blues Wireless sorom and multitech okay and

Wireless sorom and multitech okay and Wireless sorom and multitech okay and this year we we made a little change so this year we we made a little change so this year we we made a little change so we enabled the the audience to vote on we enabled the the audience to vote on we enabled the the audience to vote on the topics that the that the panel might the topics that the that the panel might the topics that the that the panel might talk about you like it talk about you like it talk about you like it Leonard power to the Leonard power to the Leonard power to the people so yeah power to the people give people so yeah power to the people give people so yeah power to the people give them voting rights democracy yeah uh so yeah I think rights democracy yeah uh so yeah I think that was that was fun after that we had that was that was fun after that we had that was that was fun after that we had um itamar from monoto speaking about um itamar from monoto speaking about um itamar from monoto speaking about softare uh what how do you call it softare uh what how do you call it softare uh what how do you call it software software software um s um s um s something something something to um Communications Communications to um Communications Communications to um Communications Communications Communications okay yeah software Communications okay yeah software Communications okay yeah software defined communication and actually defined communication and actually defined communication and actually people really like it hold people really like it hold people really like it hold on and fin we had weird guy joining on on and fin we had weird guy joining on on and fin we had weird guy joining on stage called leard Le oh bad stage called leard Le oh bad stage called leard Le oh bad idea hey party people R so is he just getting r people people R so is he just getting r people then he is he is we can't hear him then he is he is we can't hear him then he is he is we can't hear him anyway yeah he's a anyway yeah he's a anyway yeah he's a weirdo so actually a lot of people told weirdo so actually a lot of people told weirdo so actually a lot of people told me that they really love Leonards me that they really love Leonards me that they really love Leonards um actually he called me some minutes um actually he called me some minutes um actually he called me some minutes before uh iot stars because he was late before uh iot stars because he was late before uh iot stars because he was late and what he told me is what do you want and what he told me is what do you want and what he told me is what do you want to talk that iot is

to talk that iot is to talk that iot is that and um and then I start this way no that and um and then I start this way no that and um and then I start this way no actually leard just called me some actually leard just called me some actually leard just called me some minutes ago asking so should we change minutes ago asking so should we change minutes ago asking so should we change the name and it was funny that the the name and it was funny that the the name and it was funny that the people just was interacting from from people just was interacting from from people just was interacting from from the audience that's fine and and yeah so the audience that's fine and and yeah so the audience that's fine and and yeah so he he gave a very good um actually kind he he gave a very good um actually kind he he gave a very good um actually kind of summary of what we do at IOD coffee of summary of what we do at IOD coffee of summary of what we do at IOD coffee talk and some of the conclusions that we talk and some of the conclusions that we talk and some of the conclusions that we got here and I don't know how um that got here and I don't know how um that got here and I don't know how um that happened but our last iot Coffee Talk happened but our last iot Coffee Talk happened but our last iot Coffee Talk got viral yeah it did so of people a lot got viral yeah it did so of people a lot got viral yeah it did so of people a lot of people stopped me right on Congress of people stopped me right on Congress of people stopped me right on Congress to talk about the last episode yeah I to talk about the last episode yeah I to talk about the last episode yeah I you know what it's it's sad to say but I you know what it's it's sad to say but I you know what it's it's sad to say but I think people it's like the news business think people it's like the news business think people it's like the news business whenever there's a plane crash or some whenever there's a plane crash or some whenever there's a plane crash or some horrible news that's when people want to horrible news that's when people want to horrible news that's when people want to watch and the fact that that last watch and the fact that that last watch and the fact that that last episode was about iot Central dying and episode was about iot Central dying and episode was about iot Central dying and all that talk a whole lot of people was all that talk a whole lot of people was all that talk a whole lot of people was were interested in that um and you're were interested in that um and you're were interested in that um and you're right it did go viral right it did go viral right it did go viral yeah so so maybe that's our secret sauce yeah so so maybe that's our secret sauce yeah so so maybe that's our secret sauce we need to find some bad horrible news we need to find some bad horrible news we need to find some bad horrible news every week about somebody in iot and every week about somebody in iot and every week about somebody in iot and then people will be excited about then people will be excited about then people will be excited about it like the news the news is about that it like the news the news is about that it like the news the news is about that right it is in the US but at least here right it is in the US but at least here right it is in the US but at least here in Catalonia it's about that about bad in Catalonia it's about that about bad in Catalonia it's about that about bad things the news is about how many how things the news is about how many how things the news is about how many how many murders did we have today how many

many murders did we have today how many many murders did we have today how many you know all this bad stuff and so so uh you know all this bad stuff and so so uh you know all this bad stuff and so so uh yeah I guess that worked for us yeah so hey Mark how did I do because us yeah so hey Mark how did I do because I felt like yesterday I babbled or it I felt like yesterday I babbled or it I felt like yesterday I babbled or it was Monday right it was on was Monday right it was on was Monday right it was on Monday Monday Monday yes yeah yeah yeah yeah today Wednesday yes yeah yeah yeah yeah today Wednesday yes yeah yeah yeah yeah today Wednesday yeah that was two days ago yeah I think yeah that was two days ago yeah I think yeah that was two days ago yeah I think you did a great job you were trying to you did a great job you were trying to you did a great job you were trying to explain the first second and and then explain the first second and and then explain the first second and and then you were at some point the the Third you were at some point the the Third you were at some point the the Third yeah and then I went too long but this yeah and then I went too long but this yeah and then I went too long but this guy he stole my punchline he stole my guy he stole my punchline he stole my guy he stole my punchline he stole my joke I can't believe that so I was I was joke I can't believe that so I was I was joke I can't believe that so I was I was supposed to get up on stage and just say supposed to get up on stage and just say supposed to get up on stage and just say hey guys I have bad news iot is dead you hey guys I have bad news iot is dead you hey guys I have bad news iot is dead you know and then I know and then I know and then I said iot is dead but you know now is you said iot is dead but you know now is you said iot is dead but you know now is you know the time for generative AI you know know the time for generative AI you know know the time for generative AI you know and it's it's changed and it's it's changed and it's it's changed the everything that from iot stars to the everything that from iot stars to the everything that from iot stars to generative AI stars and freaking um Ray generative AI stars and freaking um Ray generative AI stars and freaking um Ray Azie in the back was like Azie in the back was like Azie in the back was like yeah like yeah like yeah like hilarious I had a chance to meet him hilarious I had a chance to meet him hilarious I had a chance to meet him he's a really cool really cool guy he's a really cool really cool guy he's a really cool really cool guy actually um Ray and um Alistair were the actually um Ray and um Alistair were the actually um Ray and um Alistair were the first um first company or you know BL first um first company or you know BL first um first company or you know BL was the first company that I met um for was the first company that I met um for was the first company that I met um for NWC

NWC NWC 2024 they were the first bing that I got 2024 they were the first bing that I got 2024 they were the first bing that I got so it was pretty cool and it was great so it was pretty cool and it was great so it was pretty cool and it was great to meet Ray I'm hope I'm hoping both of to meet Ray I'm hope I'm hoping both of to meet Ray I'm hope I'm hoping both of those guys come on the show yeah you those guys come on the show yeah you those guys come on the show yeah you know really cool yeah yeah I'm here know really cool yeah yeah I'm here know really cool yeah yeah I'm here right you're watching this I'm sure see right you're watching this I'm sure see right you're watching this I'm sure see you talk yes here Mir yes today yeah you talk yes here Mir yes today yeah you talk yes here Mir yes today yeah what's happening out in Mobile World what's happening out in Mobile World what's happening out in Mobile World Congress around satellites is there a Congress around satellites is there a Congress around satellites is there a lot of satellite discussion going lot of satellite discussion going lot of satellite discussion going on you sound kind of on you sound kind of on you sound kind of echoey yeah you you'll echoey yeah you you'll echoey yeah you you'll very times better that's 100 times very times better that's 100 times very times better that's 100 times better better what's I was goingon to better better what's I was goingon to better better what's I was goingon to ask what's going on with satellites at ask what's going on with satellites at ask what's going on with satellites at Mobile World Congress this year Leonard Mobile World Congress this year Leonard Mobile World Congress this year Leonard anything exciting going on NTN stuff anything exciting going on NTN stuff anything exciting going on NTN stuff yeah I think there's like a a lot of yeah I think there's like a a lot of yeah I think there's like a a lot of hype um a lot of people I think justly hype um a lot of people I think justly hype um a lot of people I think justly curious but I just bumped into a curious but I just bumped into a curious but I just bumped into a gentleman his name is laurant who works gentleman his name is laurant who works gentleman his name is laurant who works on yeah he was he worked on the original on yeah he was he worked on the original on yeah he was he worked on the original project Lon you know the Google project project Lon you know the Google project project Lon you know the Google project Lon HS thingy and he just he just Lon HS thingy and he just he just Lon HS thingy and he just he just unloaded unloaded a bunch of reality on unloaded unloaded a bunch of reality on unloaded unloaded a bunch of reality on my app uh when I had a chat with them my app uh when I had a chat with them my app uh when I had a chat with them and um I think I think a lot of the and um I think I think a lot of the and um I think I think a lot of the satellite guys are going to be up for satellite guys are going to be up for satellite guys are going to be up for rude rude rude awakening because uh you know things awakening because uh you know things awakening because uh you know things like power transmit power capacity those like power transmit power capacity those like power transmit power capacity those are all like really huge

are all like really huge are all like really huge but they're not being talked about at but they're not being talked about at but they're not being talked about at the moment because I think people are the moment because I think people are the moment because I think people are really enamored with the idea of like really enamored with the idea of like really enamored with the idea of like satellite and right making something of satellite and right making something of satellite and right making something of it but I mean when you talk to him the it but I mean when you talk to him the it but I mean when you talk to him the guy just like freaking lays out the guy just like freaking lays out the guy just like freaking lays out the physics for you know what I'm saying and physics for you know what I'm saying and physics for you know what I'm saying and that's what I love about Mobile World that's what I love about Mobile World that's what I love about Mobile World Congress is you can bump into these guys Congress is you can bump into these guys Congress is you can bump into these guys who've done it been there and they just who've done it been there and they just who've done it been there and they just they give you the details you know they they give you the details you know they they give you the details you know they share their experience and um they be share their experience and um they be share their experience and um they be there um what I think is a much more there um what I think is a much more there um what I think is a much more grounded perspective on where things are grounded perspective on where things are grounded perspective on where things are going versus all the folks that are just going versus all the folks that are just going versus all the folks that are just Market you know floting marketing Market you know floting marketing Market you know floting marketing [ __ ] you know so yeah how's that for [ __ ] you know so yeah how's that for [ __ ] you know so yeah how's that for an answer are you happy good all right an answer are you happy good all right an answer are you happy good all right good I saw that I saw that Qualcomm good I saw that I saw that Qualcomm good I saw that I saw that Qualcomm announced the new their new x80 modem announced the new their new x80 modem announced the new their new x80 modem thing with built-in satellite NTN and thing with built-in satellite NTN and thing with built-in satellite NTN and yes yes and I'm glad that you brought yes yes and I'm glad that you brought yes yes and I'm glad that you brought that up because I think that up because I think that up because I think um all that stuff got um all that stuff got um all that stuff got completely I just completely I just completely I just posted all of that stuff got completely posted all of that stuff got completely posted all of that stuff got completely ignored because nobody here is talking ignored because nobody here is talking ignored because nobody here is talking about about about 5G so what are you saying 5G is 5G so what are you saying 5G is 5G so what are you saying 5G is dead they think so but this is dead they think so but this is dead they think so but this is absolutely not the time to start digging absolutely not the time to start digging absolutely not the time to start digging a grade for 5G it's like absolutely the a grade for 5G it's like absolutely the a grade for 5G it's like absolutely the worst time to be doing that right you worst time to be doing that right you worst time to be doing that right you know could uh um could could 5G have a

know could uh um could could 5G have a know could uh um could could 5G have a grave site right next to iot could they grave site right next to iot could they grave site right next to iot could they be buried next to each be buried next to each be buried next to each [Laughter] [Laughter] [Laughter] other um it could I think it's really other um it could I think it's really other um it could I think it's really more about intent but I'll tell you more about intent but I'll tell you more about intent but I'll tell you right now I don't think right now I don't think right now I don't think the I don't think um particular country the I don't think um particular country the I don't think um particular country is thinking that they're going to do is thinking that they're going to do is thinking that they're going to do that and so I don't think it's a that and so I don't think it's a that and so I don't think it's a particularly good idea for rest of us to particularly good idea for rest of us to particularly good idea for rest of us to do think like that and do that you know do think like that and do that you know do think like that and do that you know yeah but 5G is kind of in execution mode yeah but 5G is kind of in execution mode yeah but 5G is kind of in execution mode right 5G is in execution mode it's not a right 5G is in execution mode it's not a right 5G is in execution mode it's not a product announcement story anymore yeah product announcement story anymore yeah product announcement story anymore yeah right are you talking but are you right are you talking but are you right are you talking but are you talking about 5G as a private Network or talking about 5G as a private Network or talking about 5G as a private Network or as a as a global network no just Global as a as a global network no just Global as a as a global network no just Global Network Global Network the private stuff Network Global Network the private stuff Network Global Network the private stuff really has a challenge and um you know really has a challenge and um you know really has a challenge and um you know the the the hype has just completely the the the hype has just completely the the the hype has just completely been deflated there um I think a lot of been deflated there um I think a lot of been deflated there um I think a lot of folks who really banked on it uh last folks who really banked on it uh last folks who really banked on it uh last year have year have year have gotten uh I mean they went to the route gotten uh I mean they went to the route gotten uh I mean they went to the route Awakening and some them were getting Awakening and some them were getting Awakening and some them were getting hurt right there was a lot some big hurt right there was a lot some big hurt right there was a lot some big ements that we're counting on some big ements that we're counting on some big ements that we're counting on some big numbers uh turning out I we're finding numbers uh turning out I we're finding numbers uh turning out I we're finding out that one of that stuff is true and out that one of that stuff is true and out that one of that stuff is true and you know last year we talked about this you know last year we talked about this you know last year we talked about this stuff right we said hey private networks stuff right we said hey private networks stuff right we said hey private networks have 5G networks are going to face the have 5G networks are going to face the have 5G networks are going to face the iot economics and it's going to be

iot economics and it's going to be iot economics and it's going to be really hard for folks to translate you really hard for folks to translate you really hard for folks to translate you know macro macro Network economics down know macro macro Network economics down know macro macro Network economics down to like these much more uh constrained to like these much more uh constrained to like these much more uh constrained and smaller uh private network uh uh and smaller uh private network uh uh and smaller uh private network uh uh situations situations situations and come on SO 5G is satellite iot is and come on SO 5G is satellite iot is and come on SO 5G is satellite iot is dead and NTN is dead what What Not Dead dead and NTN is dead what What Not Dead dead and NTN is dead what What Not Dead you know what's you know what's you know what's left of left of left of course of course but if you work if you course of course but if you work if you course of course but if you work if you work in the marketing department for work in the marketing department for work in the marketing department for Huawei we've got Huawei we've got Huawei we've got 5.5g that's 5.5g that's 5.5g that's it 5.5g no but um yeah yeah probably not 5.5g no but um yeah yeah probably not exactly 5G Advanced but everyone exactly 5G Advanced but everyone exactly 5G Advanced but everyone hello coming to you from Auburn Alabama hello coming to you from Auburn Alabama hello coming to you from Auburn Alabama oh wow Au yeah some some go to Barcelona oh wow Au yeah some some go to Barcelona oh wow Au yeah some some go to Barcelona others go to Auburn Alabama for the week others go to Auburn Alabama for the week others go to Auburn Alabama for the week you have a kid there my son is a junior you have a kid there my son is a junior you have a kid there my son is a junior Here Yeah so we visit him um we take a Here Yeah so we visit him um we take a Here Yeah so we visit him um we take a week every semester to to visit him week every semester to to visit him week every semester to to visit him here is that the war here is that the war here is that the war eagles yeah that's right War Eagle go eagles yeah that's right War Eagle go eagles yeah that's right War Eagle go War Eagle all right there you go well War Eagle all right there you go well War Eagle all right there you go well you know knowledge of college football

you know knowledge of college football you know knowledge of college football is important on this show you know which is important on this show you know which is important on this show you know which everyone will learn when they come this everyone will learn when they come this everyone will learn when they come this summer to the iot Coffee Talk conference summer to the iot Coffee Talk conference summer to the iot Coffee Talk conference in Las Vegas um they're gonna get the in Las Vegas um they're gonna get the in Las Vegas um they're gonna get the real story about everything talk about real story about everything talk about real story about everything talk about iot 5G iot 5G iot 5G satellite ridiculous things like satellite ridiculous things like satellite ridiculous things like industry 5.0 maybe industry 5.55 Maybe industry 5.0 maybe industry 5.55 Maybe industry 5.0 maybe industry 5.55 Maybe why not why not why not yeah you mean 4.5 is it yeah you mean 4.5 is it yeah you mean 4.5 is it 4.5 well you you can have 5.5 for uh for 4.5 well you you can have 5.5 for uh for 4.5 well you you can have 5.5 for uh for cellula why not iot I think I think so cellula why not iot I think I think so cellula why not iot I think I think so oh we look at Bill he's looking Dapper W oh we look at Bill he's looking Dapper W oh we look at Bill he's looking Dapper W well you got to do it every now and then well you got to do it every now and then well you got to do it every now and then right yeah oh yeah I'm I'm out here I'm right yeah oh yeah I'm I'm out here I'm right yeah oh yeah I'm I'm out here I'm out here in uh Orlando at distribute out here in uh Orlando at distribute out here in uh Orlando at distribute Tech Tech Tech distributech yeah wow keeping it real distributech yeah wow keeping it real distributech yeah wow keeping it real that's right we were that's right we were that's right we were all we were all at in San Diego this all we were all at in San Diego this all we were all at in San Diego this time this last year right there's no time this last year right there's no time this last year right there's no other there's no other way you have to other there's no other way you have to other there's no other way you have to keep it real yeah oh by the way I want keep it real yeah oh by the way I want keep it real yeah oh by the way I want hey I I have a question for all of you hey I I have a question for all of you hey I I have a question for all of you guys you know there was a particular guys you know there was a particular guys you know there was a particular someone on LinkedIn that accused us of someone on LinkedIn that accused us of someone on LinkedIn that accused us of not having done [ __ ] you know what do not having done [ __ ] you know what do not having done [ __ ] you know what do you guys say to that yeah I know that you guys say to that yeah I know that you guys say to that yeah I know that guy and I I I invited him on the show to guy and I I I invited him on the show to guy and I I I invited him on the show to show us how much we haven't we don't show us how much we haven't we don't show us how much we haven't we don't know what the [ __ ] we're talking about know what the [ __ ] we're talking about know what the [ __ ] we're talking about so yeah you know what do you guys think

so yeah you know what do you guys think so yeah you know what do you guys think what he was saying is that we have not what he was saying is that we have not what he was saying is that we have not worked in manufacturing and supply chain worked in manufacturing and supply chain worked in manufacturing and supply chain right so if you if you look at myself right so if you if you look at myself right so if you if you look at myself right I've worked for many many years right I've worked for many many years right I've worked for many many years for a for a for a manufacturer right but how many of those manufacturer right but how many of those manufacturer right but how many of those years did I work in years did I work in years did I work in manufacturing or in supply chain per se manufacturing or in supply chain per se manufacturing or in supply chain per se or deal with spting issues ETC I think or deal with spting issues ETC I think or deal with spting issues ETC I think that's where he was getting at you know that's where he was getting at you know that's where he was getting at you know what if you watch what this person posts what if you watch what this person posts what if you watch what this person posts all over LinkedIn you'll notice that all over LinkedIn you'll notice that all over LinkedIn you'll notice that he's a unhappy he's a unhappy he's a unhappy person trolls yeah does not have person trolls yeah does not have person trolls yeah does not have anything nice to say ever about anybody anything nice to say ever about anybody anything nice to say ever about anybody so yeah it's not good so yeah it's not good so yeah it's not good yeah you're right yeah yeah know I I personally have right yeah yeah know I I personally have a lot of experience in supply chain a lot of experience in supply chain a lot of experience in supply chain having done supply chain having done supply chain having done supply chain transformation and I have a lot of transformation and I have a lot of transformation and I have a lot of experience working experience working experience working with setting with setting with setting up yeah up yeah up yeah you do it anymore you do it anymore you do it anymore because better things huh sorry does because better things huh sorry does because better things huh sorry does everybody have an issue I can't everybody have an issue I can't everybody have an issue I can't understand what Leonard is saying understand what Leonard is saying understand what Leonard is saying Leonard's kind of garbled you know those Leonard's kind of garbled you know those Leonard's kind of garbled you know those iPod IP iPod IP iPod IP good never good never good never mind that stuff man you need to mind that stuff man you need to mind that stuff man you need to upgrade if you face the camera I can

upgrade if you face the camera I can upgrade if you face the camera I can read your read your read your lips yeah there you lips yeah there you lips yeah there you go Sony no that's good that's perfect go Sony no that's good that's perfect go Sony no that's good that's perfect like the Sony MX whatever thing that's like the Sony MX whatever thing that's like the Sony MX whatever thing that's that's the real good stuff for those that's the real good stuff for those that's the real good stuff for those better those better yeah so Bill what's better those better yeah so Bill what's better those better yeah so Bill what's going on with distribute Tech what's going on with distribute Tech what's going on with distribute Tech what's that event all about dude know that they that event all about dude know that they that event all about dude know that they have they have two tracks going on right have they have two tracks going on right have they have two tracks going on right so distribute Tech is the is is the so distribute Tech is the is is the so distribute Tech is the is is the largest utility largest utility largest utility conference conference conference worldwide worldwide worldwide um the thing that they did this year um the thing that they did this year um the thing that they did this year that's totally different is number one that's totally different is number one that's totally different is number one they're focusing heavily on they're focusing heavily on they're focusing heavily on electrification number two they're tying electrification number two they're tying electrification number two they're tying their utility track to a city their utility track to a city their utility track to a city track okay and and I've heard so I just track okay and and I've heard so I just track okay and and I've heard so I just got through um sharing two sessions all got through um sharing two sessions all got through um sharing two sessions all around the use of synthetic data and uh around the use of synthetic data and uh around the use of synthetic data and uh digital Twins and how someone said it digital Twins and how someone said it digital Twins and how someone said it you cannot have a smart City without you cannot have a smart City without you cannot have a smart City without having a smart having a smart having a smart grd oh really I just I just asked I said really I just I just asked I said where'd you hear that at people just say stuff it's because they know if you say stuff it's because they know if you say it enough times most people are sheep it enough times most people are sheep it enough times most people are sheep and they'll believe it they're like oh and they'll believe it they're like oh and they'll believe it they're like oh yeah and they'll Echo it it's it's it's yeah and they'll Echo it it's it's it's yeah and they'll Echo it it's it's it's a real thing um but but no it's it's um

a real thing um but but no it's it's um a real thing um but but no it's it's um it's it's an amazing I mean it's it's an it's it's an amazing I mean it's it's an it's it's an amazing I mean it's it's an amazing event 30,000 people wow that's big 30 yeah 30 people wow that's big 30 yeah 30 yeah that's I think there's a real yeah that's I think there's a real yeah that's I think there's a real Resurgence in people wanting to get out Resurgence in people wanting to get out Resurgence in people wanting to get out there and get into these events you know there and get into these events you know there and get into these events you know think I'm going to be at Nvidia GTC in think I'm going to be at Nvidia GTC in think I'm going to be at Nvidia GTC in March oh okay that's G to be a packed March oh okay that's G to be a packed March oh okay that's G to be a packed house in San Jose oh you know it will I house in San Jose oh you know it will I house in San Jose oh you know it will I think a lot of these events there's a think a lot of these events there's a think a lot of these events there's a Resurgence of folks getting in there Resurgence of folks getting in there Resurgence of folks getting in there whether it's Leonard in Barcelona who's whether it's Leonard in Barcelona who's whether it's Leonard in Barcelona who's apparently left to have some more wine apparently left to have some more wine apparently left to have some more wine yeah or uh where Bill is at or the Bay yeah or uh where Bill is at or the Bay yeah or uh where Bill is at or the Bay Area I think it's going to be there's Area I think it's going to be there's Area I think it's going to be there's going to be some hot tickets this year going to be some hot tickets this year going to be some hot tickets this year at some of these events so that's at some of these events so that's at some of these events so that's exciting yeah yeah is this the first exciting yeah yeah is this the first exciting yeah yeah is this the first time GTC is in person since co uh I time GTC is in person since co uh I time GTC is in person since co uh I think they did it last year kind of think they did it last year kind of think they did it last year kind of hybrid yeah but they will have some hybrid yeah but they will have some hybrid yeah but they will have some online sessions this year but I'm gonna online sessions this year but I'm gonna online sessions this year but I'm gonna I'll be down there in person I've been I'll be down there in person I've been I'll be down there in person I've been attending online since Co and yeah yeah attending online since Co and yeah yeah attending online since Co and yeah yeah they were brilliant but I think I've they were brilliant but I think I've they were brilliant but I think I've register I already made my plan now uh register I already made my plan now uh register I already made my plan now uh also online but I think some of the also online but I think some of the also online but I think some of the sessions are not offered online because sessions are not offered online because sessions are not offered online because I I could not select well same with mwc I I could not select well same with mwc I I could not select well same with mwc I saw I you know Leonard's not here but I saw I you know Leonard's not here but I saw I you know Leonard's not here but I don't know if anyone saw Brad Smith's I don't know if anyone saw Brad Smith's I don't know if anyone saw Brad Smith's keynote at mwc about AI principles keynote at mwc about AI principles keynote at mwc about AI principles Microsoft's principles around Ai and Microsoft's principles around Ai and Microsoft's principles around Ai and he's he made some really interesting he's he made some really interesting he's he made some really interesting analogies of AI to the printing press analogies of AI to the printing press analogies of AI to the printing press and stuff like that I thought it was and stuff like that I thought it was and stuff like that I thought it was pretty I thought it was pretty well put pretty I thought it was pretty well put pretty I thought it was pretty well put together obviously he's it's a it's a together obviously he's it's a it's a together obviously he's it's a it's a talk he's given before uh but um I

talk he's given before uh but um I talk he's given before uh but um I thought it was kind of interesting to to thought it was kind of interesting to to thought it was kind of interesting to to use the stage to talk about that sort of use the stage to talk about that sort of use the stage to talk about that sort of thing but hey thing but hey thing but hey to welcome back bro long time I know to welcome back bro long time I know to welcome back bro long time I know it's been a while how you doing you okay it's been a while how you doing you okay it's been a while how you doing you okay we're good it's good to see you good I we're good it's good to see you good I we're good it's good to see you good I thought I thought I'd come on uh I had thought I thought I'd come on uh I had thought I thought I'd come on uh I had basically at a free moment I'm going on basically at a free moment I'm going on basically at a free moment I'm going on holiday vacation tomorrow you're going holiday vacation tomorrow you're going holiday vacation tomorrow you're going on holiday I looked in my diary and it on holiday I looked in my diary and it on holiday I looked in my diary and it sounds right here that I have holiday sounds right here that I have holiday sounds right here that I have holiday yes that's right so um I basically had yes that's right so um I basically had yes that's right so um I basically had some free time so I thought I'd jump on some free time so I thought I'd jump on some free time so I thought I'd jump on um and in celebration of the 10,000 is um and in celebration of the 10,000 is um and in celebration of the 10,000 is it the 10,000th episode yeah 10,000 of it the 10,000th episode yeah 10,000 of it the 10,000th episode yeah 10,000 of the podcast the yeah the audio EP the podcast the yeah the audio EP the podcast the yeah the audio EP episode not yet not yet not the 10,000 episode not yet not yet not the 10,000 episode not yet not yet not the 10,000 episode yet 10,000 episode but you're episode yet 10,000 episode but you're episode yet 10,000 episode but you're right but we are right but we are right but we are Clos Clos Clos right sounds great anyway whatever it is right sounds great anyway whatever it is right sounds great anyway whatever it is it's great but yeah it's good to be back it's great but yeah it's good to be back it's great but yeah it's good to be back hope you keep well everyone but we're hope you keep well everyone but we're hope you keep well everyone but we're getting we're getting very close to our getting we're getting very close to our getting we're getting very close to our 200th episode though uh which will be 200th episode though uh which will be 200th episode though uh which will be coming up very soon so that's exciting coming up very soon so that's exciting coming up very soon so that's exciting for sure have to do something crazy for for sure have to do something crazy for for sure have to do something crazy for that um wow so and I I you're having a that um wow so and I I you're having a that um wow so and I I you're having a birthday right it's my it's my birthday birthday right it's my it's my birthday birthday right it's my it's my birthday on Monday yeah that's right thank you on Monday yeah that's right thank you on Monday yeah that's right thank you for liking the post absolutely I'm here for liking the post absolutely I'm here for liking the post absolutely I'm here for you so March 4 March 4th Yeah March for you so March 4 March 4th Yeah March for you so March 4 March 4th Yeah March 4th yeah I heard I heard a rumor you 4th yeah I heard I heard a rumor you 4th yeah I heard I heard a rumor you won't be a won't be I heard a rumor you won't be a won't be I heard a rumor you won't be a won't be I heard a rumor you won't be a young man won't be a young man won't be a young man anymore well I'm 39 on Monday so it's my

anymore well I'm 39 on Monday so it's my anymore well I'm 39 on Monday so it's my last year of being in the 30s yeah so um last year of being in the 30s yeah so um last year of being in the 30s yeah so um yeah got got to make got to make it yeah got got to make got to make it yeah got got to make got to make it worthwhile right uh that's right but uh worthwhile right uh that's right but uh worthwhile right uh that's right but uh yeah no I'm um yeah I'm looking forward yeah no I'm um yeah I'm looking forward yeah no I'm um yeah I'm looking forward to it what is going on what's going on to it what is going on what's going on to it what is going on what's going on in your world of iot and everything in your world of iot and everything in your world of iot and everything anything exciting so yeah I guess so so anything exciting so yeah I guess so so anything exciting so yeah I guess so so we're we're just filming season five of we're we're just filming season five of we're we're just filming season five of the podcast um so we've had some great the podcast um so we've had some great the podcast um so we've had some great people on we just shot with um kodp so people on we just shot with um kodp so people on we just shot with um kodp so if you guys remember Ron black X rambus if you guys remember Ron black X rambus if you guys remember Ron black X rambus Etc so Ron's over at Kip so we shot with Etc so Ron's over at Kip so we shot with Etc so Ron's over at Kip so we shot with him yesterday uh Cod a really him yesterday uh Cod a really him yesterday uh Cod a really interesting business around Cherry their interesting business around Cherry their interesting business around Cherry their initiative on how to stop um kind of initiative on how to stop um kind of initiative on how to stop um kind of memory tax um and and actually the memory tax um and and actually the memory tax um and and actually the business is really cool what they're business is really cool what they're business is really cool what they're doing so it's kind of like a kind of doing so it's kind of like a kind of doing so it's kind of like a kind of risk risk risk five similar five similar five similar concept um and an old friend of mine concept um and an old friend of mine concept um and an old friend of mine that's a security architect that I I've that's a security architect that I I've that's a security architect that I I've known for years from the pay TV industry known for years from the pay TV industry known for years from the pay TV industry yeah um we we also shot with Eric Bowman yeah um we we also shot with Eric Bowman yeah um we we also shot with Eric Bowman who is the current CTO of TomTom but who is the current CTO of TomTom but who is the current CTO of TomTom but it's moving on so um did a shoot with it's moving on so um did a shoot with it's moving on so um did a shoot with him him him um and a little closer to home we did um and a little closer to home we did um and a little closer to home we did one with um I forgot the chat's name now one with um I forgot the chat's name now one with um I forgot the chat's name now but with silicon labs in Austin oh guys but with silicon labs in Austin oh guys but with silicon labs in Austin oh guys yeah yeah yeah so we we shot with yeah yeah yeah so we we shot with yeah yeah yeah so we we shot with cynical Labs which is really cool great cynical Labs which is really cool great cynical Labs which is really cool great business um we actually work with them business um we actually work with them business um we actually work with them as well right so we provide them

as well right so we provide them as well right so we provide them resources and stuff so uh yeah so guess resources and stuff so uh yeah so guess resources and stuff so uh yeah so guess he's kind of busy really and it's nice he's kind of busy really and it's nice he's kind of busy really and it's nice to it's nice to be talking to people in to it's nice to be talking to people in to it's nice to be talking to people in filming again absolutely so are you in filming again absolutely so are you in filming again absolutely so are you in Florida or are you in where are you now Florida or are you in where are you now Florida or are you in where are you now uh still in the UK so la la yeah so last uh still in the UK so la la yeah so last uh still in the UK so la la yeah so last last year was pretty tough for a lot of last year was pretty tough for a lot of last year was pretty tough for a lot of people in technology yeah last year was people in technology yeah last year was people in technology yeah last year was pretty tough um it was tough for us if pretty tough um it was tough for us if pretty tough um it was tough for us if I'm being frank um when I mean the I'm being frank um when I mean the I'm being frank um when I mean the predominant source of our business and predominant source of our business and predominant source of our business and income is derived from staing right so income is derived from staing right so income is derived from staing right so when people are making layoffs obviously when people are making layoffs obviously when people are making layoffs obviously it's difficult to uh to keep the lights it's difficult to uh to keep the lights it's difficult to uh to keep the lights on um so we yeah so so we kind of put it on um so we yeah so so we kind of put it on um so we yeah so so we kind of put it put it aside for a year put it aside for a year put it aside for a year um but but but in general things I think um but but but in general things I think um but but but in general things I think things are picking up right there seems things are picking up right there seems things are picking up right there seems to be a bit more confidence out there uh to be a bit more confidence out there uh to be a bit more confidence out there uh announcements it's a new year and we announcements it's a new year and we announcements it's a new year and we know it's gonna be better this year and know it's gonna be better this year and know it's gonna be better this year and it's different somehow we're gonna it's different somehow we're gonna it's different somehow we're gonna believe believe believe that layoffs oh I heard just heard that layoffs oh I heard just heard that layoffs oh I heard just heard Expedia is doing layoffs all right Expedia is doing layoffs all right Expedia is doing layoffs all right whatever well I think the thing is did whatever well I think the thing is did whatever well I think the thing is did so I caught Pete just before he left so I caught Pete just before he left so I caught Pete just before he left talking about obviously conferences so I talking about obviously conferences so I talking about obviously conferences so I think the conferences and the trade think the conferences and the trade think the conferences and the trade shows obviously mwc is on right now I shows obviously mwc is on right now I shows obviously mwc is on right now I think they're usually a good precursor think they're usually a good precursor think they're usually a good precursor to these things so you know are the to these things so you know are the to these things so you know are the sales people selling stuff are people sales people selling stuff are people sales people selling stuff are people buying things is is the wheels keeping buying things is is the wheels keeping buying things is is the wheels keeping to move right so it'll be interesting to to move right so it'll be interesting to to move right so it'll be interesting to see the outcome of of some of the see the outcome of of some of the see the outcome of of some of the conferences and announcements that conferences and announcements that conferences and announcements that happen in coming weeks right yeah happen in coming weeks right yeah happen in coming weeks right yeah absolutely absolutely um so Yan what's

absolutely absolutely um so Yan what's absolutely absolutely um so Yan what's going on with you in the industry 4.0 going on with you in the industry 4.0 going on with you in the industry 4.0 world what's going on so uh yeah um we world what's going on so uh yeah um we world what's going on so uh yeah um we just had a one of our live streams just had a one of our live streams just had a one of our live streams yesterday um on uh uh Lura which was yesterday um on uh uh Lura which was yesterday um on uh uh Lura which was kind of interesting we had uh actually kind of interesting we had uh actually kind of interesting we had uh actually one of my colleagues on from one of our one of my colleagues on from one of our one of my colleagues on from one of our Acquisitions YC system that are doing Acquisitions YC system that are doing Acquisitions YC system that are doing Laura van on U um like lot of the their Laura van on U um like lot of the their Laura van on U um like lot of the their customers are like w and gas Water waste customers are like w and gas Water waste customers are like w and gas Water waste water uh you know large areas and uh water uh you know large areas and uh water uh you know large areas and uh they have uh also for in in Factory and they have uh also for in in Factory and they have uh also for in in Factory and and all gas they have an intrinsically and all gas they have an intrinsically and all gas they have an intrinsically safe uh lower van Solution that's very safe uh lower van Solution that's very safe uh lower van Solution that's very interesting but it's it's a topic that interesting but it's it's a topic that interesting but it's it's a topic that we don't talk a lot about typically when we don't talk a lot about typically when we don't talk a lot about typically when we talk about it's either Wi-Fi or we talk about it's either Wi-Fi or we talk about it's either Wi-Fi or Ethernet or it's cellular right yeah so Ethernet or it's cellular right yeah so Ethernet or it's cellular right yeah so this is actually uh it's not a perfect this is actually uh it's not a perfect this is actually uh it's not a perfect solution for everything because it's uh solution for everything because it's uh solution for everything because it's uh low bandwidth you got to you got to low bandwidth you got to you got to low bandwidth you got to you got to really focus on on specific things you really focus on on specific things you really focus on on specific things you want to collect but it's a very want to collect but it's a very want to collect but it's a very interesting to uh technology that is interesting to uh technology that is interesting to uh technology that is growing it's and it's a very new growing it's and it's a very new growing it's and it's a very new technology too so so very very technology too so so very very technology too so so very very interesting session there got some good interesting session there got some good interesting session there got some good information about about what to do and information about about what to do and information about about what to do and how to start up with that then IRA and I how to start up with that then IRA and I how to start up with that then IRA and I Ira sharp he couldn't couldn't attend Ira sharp he couldn't couldn't attend Ira sharp he couldn't couldn't attend yesterday he had a conflict so I had uh yesterday he had a conflict so I had uh yesterday he had a conflict so I had uh one of my other co-founders on but we one of my other co-founders on but we one of my other co-founders on but we we're starting up here again for the we're starting up here again for the we're starting up here again for the year with uh manufacturing future and uh year with uh manufacturing future and uh year with uh manufacturing future and uh and uh we're looking a little bit on on and uh we're looking a little bit on on and uh we're looking a little bit on on various different topics um this this various different topics um this this various different topics um this this month here was uh like iot connectivity

month here was uh like iot connectivity month here was uh like iot connectivity and uh yeah and I think rob you kind of and uh yeah and I think rob you kind of and uh yeah and I think rob you kind of stole a little bit of a thunder with stole a little bit of a thunder with stole a little bit of a thunder with teal on your your previous session that teal on your your previous session that teal on your your previous session that you posted so well we're going to do you posted so well we're going to do you posted so well we're going to do something similar but now we're going to something similar but now we're going to something similar but now we're going to find something else to do I think find something else to do I think find something else to do I think because we don't want to well I'm I'm an because we don't want to well I'm I'm an because we don't want to well I'm I'm an adviser to teal so it's unfair yeah adviser to teal so it's unfair yeah adviser to teal so it's unfair yeah exactly so but we have some other things exactly so but we have some other things exactly so but we have some other things we want to look at as well and then then we want to look at as well and then then we want to look at as well and then then right now here in March April all the right now here in March April all the right now here in March April all the all the different conferences are coming all the different conferences are coming all the different conferences are coming up so we're going to talk a little bit up so we're going to talk a little bit up so we're going to talk a little bit about those um we typically have a about those um we typically have a about those um we typically have a partnership with uh iot iot World on partnership with uh iot iot World on partnership with uh iot iot World on Hanover M so we're going to work with Hanover M so we're going to work with Hanover M so we're going to work with them on that that's good you know them on that that's good you know them on that that's good you know when you bring up Laur and Industry 40 when you bring up Laur and Industry 40 when you bring up Laur and Industry 40 or manufacturing and I'm sure a lot of or manufacturing and I'm sure a lot of or manufacturing and I'm sure a lot of people kind of scratch their head people kind of scratch their head people kind of scratch their head because you're right you think about because you're right you think about because you're right you think about higher volumes of data coming from higher volumes of data coming from higher volumes of data coming from machines and plc's and things like that machines and plc's and things like that machines and plc's and things like that and you wonder if if there's a a fit or and you wonder if if there's a a fit or and you wonder if if there's a a fit or a place for lyer R in that world but you a place for lyer R in that world but you a place for lyer R in that world but you think about uh you know like a large think about uh you know like a large think about uh you know like a large water Wastewater um you know somebody water Wastewater um you know somebody water Wastewater um you know somebody have to go out and uh and and test have to go out and uh and and test have to go out and uh and and test something you know on on the truck is of something you know on on the truck is of something you know on on the truck is of putting a little sensor up and you get putting a little sensor up and you get putting a little sensor up and you get some data I mean just fact you talking some data I mean just fact you talking some data I mean just fact you talking about up to 10 mile range yeah I mean about up to 10 mile range yeah I mean about up to 10 mile range yeah I mean that that's really uncommon for any that that's really uncommon for any that that's really uncommon for any other technology except cellular so it other technology except cellular so it other technology except cellular so it has some interesting potential as long has some interesting potential as long has some interesting potential as long as you can live with the low bandwidth as you can live with the low bandwidth as you can live with the low bandwidth that's a good point is there anything that's a good point is there anything that's a good point is there anything new happening in Laura is that know you

new happening in Laura is that know you new happening in Laura is that know you mention new the word new earlier and the mention new the word new earlier and the mention new the word new earlier and the latest latest I heard is that they now latest latest I heard is that they now latest latest I heard is that they now have like a the capability of a of a have like a the capability of a of a have like a the capability of a of a repeater so you have typically get repeater so you have typically get repeater so you have typically get devices with L van and then you have devices with L van and then you have devices with L van and then you have gateways but now if you if you if you gateways but now if you if you if you gateways but now if you if you if you have a obstruction or larger than 10 have a obstruction or larger than 10 have a obstruction or larger than 10 miles or whatever you can put a a I miles or whatever you can put a a I miles or whatever you can put a a I think they call the repeater in between think they call the repeater in between think they call the repeater in between that basically just take the the signal that basically just take the the signal that basically just take the the signal from the sensor and send it onto the from the sensor and send it onto the from the sensor and send it onto the Gateway so that's a new technology um Gateway so that's a new technology um Gateway so that's a new technology um that they just uh put in standard I that they just uh put in standard I that they just uh put in standard I guess yeah that's very correct I guess yeah that's very correct I guess yeah that's very correct I experimented with this last summer a experimented with this last summer a experimented with this last summer a little bit so there is now is a setup little bit so there is now is a setup little bit so there is now is a setup you can make those so you can multiply you can make those so you can multiply you can make those so you can multiply actually all those little devices with actually all those little devices with actually all those little devices with little batteries and that will really little batteries and that will really little batteries and that will really real mesh Network that is not only based real mesh Network that is not only based real mesh Network that is not only based on clients but also based on repeaters on clients but also based on repeaters on clients but also based on repeaters so it's it's actually pretty cool yeah I so it's it's actually pretty cool yeah I so it's it's actually pretty cool yeah I think that yeah and the other thing to think that yeah and the other thing to think that yeah and the other thing to think about too is that it's low power think about too is that it's low power think about too is that it's low power right so so you you can you can give a a right so so you you can you can give a a right so so you you can you can give a a guy a sensor in a little box and send guy a sensor in a little box and send guy a sensor in a little box and send him out to his normal location he just him out to his normal location he just him out to his normal location he just put it put it in you know put a put it put it in you know put a put it put it in you know put a temperature center in where he needs and temperature center in where he needs and temperature center in where he needs and don't have to worry about getting power don't have to worry about getting power don't have to worry about getting power up pulled or anything like that so so up pulled or anything like that so so up pulled or anything like that so so and you can have based on the low and you can have based on the low and you can have based on the low bandwidth you can have potentially 1 2 3 bandwidth you can have potentially 1 2 3 bandwidth you can have potentially 1 2 3 5 6 8 years of uh battery life depending 5 6 8 years of uh battery life depending 5 6 8 years of uh battery life depending on the sensor and the data right so on the sensor and the data right so on the sensor and the data right so cool and did you see the rack Wireless cool and did you see the rack Wireless cool and did you see the rack Wireless sticker tracker sticker they made a a sticker tracker sticker they made a a sticker tracker sticker they made a a sticker like a proper sticker that you sticker like a proper sticker that you sticker like a proper sticker that you just stick it on the product that you

just stick it on the product that you just stick it on the product that you want and I think it has like one month want and I think it has like one month want and I think it has like one month of um battery life but the battery it's of um battery life but the battery it's of um battery life but the battery it's it's in the sticker so it's pretty it's in the sticker so it's pretty it's in the sticker so it's pretty amazing cool that's is that like supply amazing cool that's is that like supply amazing cool that's is that like supply chain thing you you put it on your chain thing you you put it on your chain thing you you put it on your package and it'll at least track it for package and it'll at least track it for package and it'll at least track it for the for the period of of it shipping or the for the period of of it shipping or the for the period of of it shipping or something like that that's cool I love something like that that's cool I love something like that that's cool I love that and that's yeah that's disposable that and that's yeah that's disposable that and that's yeah that's disposable yeah trackers and yeah they are pretty yeah trackers and yeah they are pretty yeah trackers and yeah they are pretty cheaper than normal but yeah yeah yeah cheaper than normal but yeah yeah yeah cheaper than normal but yeah yeah yeah the battery it's not that long but the battery it's not that long but the battery it's not that long but there's a friend of mine who's a CEO of there's a friend of mine who's a CEO of there's a friend of mine who's a CEO of a company that does thin film batteries a company that does thin film batteries a company that does thin film batteries that are flat kind of like and to power that are flat kind of like and to power that are flat kind of like and to power a package that it's cool stuff no doubt a package that it's cool stuff no doubt a package that it's cool stuff no doubt about it um and last year I I always I about it um and last year I I always I about it um and last year I I always I me participated in these oil and gas me participated in these oil and gas me participated in these oil and gas events you know whether it's a events you know whether it's a events you know whether it's a digitalization or this carbon tracking digitalization or this carbon tracking digitalization or this carbon tracking thing and uh I talk about using the thing and uh I talk about using the thing and uh I talk about using the lauran lauran lauran repeater to daisy chain you know when repeater to daisy chain you know when repeater to daisy chain you know when you're in a very very remote location you're in a very very remote location you're in a very very remote location maybe even more remote than Laura can maybe even more remote than Laura can maybe even more remote than Laura can reach you can imagine like a a a natural reach you can imagine like a a a natural reach you can imagine like a a a natural gas pipeline an oil pipeline or gas pipeline an oil pipeline or gas pipeline an oil pipeline or something way out in the middle of something way out in the middle of something way out in the middle of nowhere nowhere nowhere and creating repeaters to keep hopping and creating repeaters to keep hopping and creating repeaters to keep hopping back to a place where maybe you have back to a place where maybe you have back to a place where maybe you have regular internet or something like that regular internet or something like that regular internet or something like that um sounds sounds really valuable to have um sounds sounds really valuable to have um sounds sounds really valuable to have that rep and then the the other thing to that rep and then the the other thing to that rep and then the the other thing to think about too is that uh um it think about too is that uh um it think about too is that uh um it wouldn't really work for oil and gas but wouldn't really work for oil and gas but wouldn't really work for oil and gas but there are open public there are open public there are open public Lan um system being built right now so Lan um system being built right now so Lan um system being built right now so if you're in a rural or not rural if if you're in a rural or not rural if if you're in a rural or not rural if you're in a city area right now what

you're in a city area right now what you're in a city area right now what they're looking at for example is like they're looking at for example is like they're looking at for example is like meter readings um you know you got to meter readings um you know you got to meter readings um you know you got to have a reading per day instead of having have a reading per day instead of having have a reading per day instead of having to set up gateways you now set up to set up gateways you now set up to set up gateways you now set up something that covers a whole city or something that covers a whole city or something that covers a whole city or town or whatever right I'm having town or whatever right I'm having town or whatever right I'm having flashbacks to helium yeah I sound some EOS and I I'm helium yeah I sound some EOS and I I'm probably Leonard is trying to connect probably Leonard is trying to connect probably Leonard is trying to connect now to zoom to yeah yeah I was I was now to zoom to yeah yeah I was I was now to zoom to yeah yeah I was I was having flashbacks to yaax so oh there having flashbacks to yaax so oh there having flashbacks to yaax so oh there you go oh wow yeah yes I think we talked you go oh wow yeah yes I think we talked you go oh wow yeah yes I think we talked about that I think it it's just my mind about that I think it it's just my mind about that I think it it's just my mind seriously went straight back to 2010 seriously went straight back to 2010 seriously went straight back to 2010 when I visited some facilities in when I visited some facilities in when I visited some facilities in Massachusetts that were using wmax for Massachusetts that were using wmax for Massachusetts that were using wmax for metering and um there was a lot of talk metering and um there was a lot of talk metering and um there was a lot of talk early on about using YX to connect early on about using YX to connect early on about using YX to connect offshore drilling offshore drilling offshore drilling rigs whether whether it's in the North rigs whether whether it's in the North rigs whether whether it's in the North Sea or in the Gulf of Mexico or whatever Sea or in the Gulf of Mexico or whatever Sea or in the Gulf of Mexico or whatever to have that connectivity you know to have that connectivity you know to have that connectivity you know high-speed connectivity to get it back high-speed connectivity to get it back high-speed connectivity to get it back to shore um lots of Trials things happen to shore um lots of Trials things happen to shore um lots of Trials things happen and then ymax kind of died and LTE won and then ymax kind of died and LTE won and then ymax kind of died and LTE won that battle um but Sprint Sprint went that battle um but Sprint Sprint went that battle um but Sprint Sprint went all in on ymax Sprint bet heavy on ymax all in on ymax Sprint bet heavy on ymax all in on ymax Sprint bet heavy on ymax and didn't work out see Aur is not new and didn't work out see Aur is not new and didn't work out see Aur is not new and it has and it has and it has survived because of the value survived because of the value survived because of the value proposition right well that that's

proposition right well that that's proposition right well that that's that's an interesting topic why did that's an interesting topic why did that's an interesting topic why did Laura survive why did why did sigf Fox Laura survive why did why did sigf Fox Laura survive why did why did sigf Fox have problems and Laura did not have have problems and Laura did not have have problems and Laura did not have those same problems even though they're those same problems even though they're those same problems even though they're very similar very similar very similar Technologies was it Technologies was it Technologies was it the no absolutely not I think that it's the no absolutely not I think that it's the no absolutely not I think that it's the target audience so SX it's a Global the target audience so SX it's a Global the target audience so SX it's a Global Network right and and Laura one has been Network right and and Laura one has been Network right and and Laura one has been thought or the Inception is for private thought or the Inception is for private thought or the Inception is for private networks mhm so I think the best yeah networks mhm so I think the best yeah networks mhm so I think the best yeah the model is completely different the the model is completely different the the model is completely different the target audience different it's much more target audience different it's much more target audience different it's much more you know open source mesh networks local you know open source mesh networks local you know open source mesh networks local and you can you know buy all those kind and you can you know buy all those kind and you can you know buy all those kind of little things I I experiment with a of little things I I experiment with a of little things I I experiment with a bunch of them with a little battery and bunch of them with a little battery and bunch of them with a little battery and you can build a little local network you can build a little local network you can build a little local network I'll build one for emergency response I'll build one for emergency response I'll build one for emergency response you know in case of a disaster I do some you know in case of a disaster I do some you know in case of a disaster I do some volunteering in in my community for that volunteering in in my community for that volunteering in in my community for that so I have a little box six or seven of so I have a little box six or seven of so I have a little box six or seven of them and if we have a disaster and need them and if we have a disaster and need them and if we have a disaster and need to callate team just can put them around to callate team just can put them around to callate team just can put them around and we can communicate between teams and we can communicate between teams and we can communicate between teams it's basic messaging so it's uh it's it's basic messaging so it's uh it's it's basic messaging so it's uh it's very flexible and super easy to use so very flexible and super easy to use so very flexible and super easy to use so there's a lot of I think it's probably a there's a lot of I think it's probably a there's a lot of I think it's probably a fragmented use case thing so it might fragmented use case thing so it might fragmented use case thing so it might never become kind of a global everybody never become kind of a global everybody never become kind of a global everybody you know one big network but a lot of you know one big network but a lot of you know one big network but a lot of little networks very effective for that little networks very effective for that little networks very effective for that yeah definitely has the specific yeah definitely has the specific yeah definitely has the specific purposes so it's not a generic use for purposes so it's not a generic use for purposes so it's not a generic use for like like Rob was saying if you have a like like Rob was saying if you have a like like Rob was saying if you have a lot of data going through and you lot of data going through and you lot of data going through and you definitely can't share like images or definitely can't share like images or definitely can't share like images or video Whatever anything like that right video Whatever anything like that right video Whatever anything like that right um but but if you have a specific you um but but if you have a specific you um but but if you have a specific you know use case with low bandwidth data

know use case with low bandwidth data know use case with low bandwidth data that that's hard to get to because of that that's hard to get to because of that that's hard to get to because of distance distance distance power it's a perfect perfect power it's a perfect perfect power it's a perfect perfect solution yeah absolutely yeah and yeah I solution yeah absolutely yeah and yeah I solution yeah absolutely yeah and yeah I don't want to start a discussion about don't want to start a discussion about don't want to start a discussion about what is open source or not from Sig fox what is open source or not from Sig fox what is open source or not from Sig fox versus Laura but yeah it's it's versus Laura but yeah it's it's versus Laura but yeah it's it's interesting where the yeah the IP is in interesting where the yeah the IP is in interesting where the yeah the IP is in one it's on the hardware and the other one it's on the hardware and the other one it's on the hardware and the other is in the cloud so it's a sorry Laura has survived in a context a sorry Laura has survived in a context of comparing to um 3gpp Technologies of comparing to um 3gpp Technologies of comparing to um 3gpp Technologies right with right with right with nbot yeah yeah was before nbiot now nbot yeah yeah was before nbiot now nbot yeah yeah was before nbiot now it's I'm surprised that Dimitri hasn't it's I'm surprised that Dimitri hasn't it's I'm surprised that Dimitri hasn't just chimed in to just remind us all just chimed in to just remind us all just chimed in to just remind us all that both the sigf fox and Laura that both the sigf fox and Laura that both the sigf fox and Laura technology originated in France sigx is Sig Fox still a thing um France sigx is Sig Fox still a thing um they changed their name or they got right yeah s Fox was acquired by the by right yeah s Fox was acquired by the by this Taiwanese and Singapore uh operator this Taiwanese and Singapore uh operator this Taiwanese and Singapore uh operator called yabis yes yeah so yabis was a is called yabis yes yeah so yabis was a is called yabis yes yeah so yabis was a is a successful Hardware manufacturer a successful Hardware manufacturer a successful Hardware manufacturer mostly focus on on Sig Fox devices but mostly focus on on Sig Fox devices but mostly focus on on Sig Fox devices but as well on other Technologies so they as well on other Technologies so they as well on other Technologies so they have now Sig Fox as another Network have now Sig Fox as another Network have now Sig Fox as another Network where they can provide you products or

where they can provide you products or where they can provide you products or conect product you want conect product you want conect product you want the fact just talking about Sig Fox at the fact just talking about Sig Fox at the fact just talking about Sig Fox at Mobile World Congress because many of us Mobile World Congress because many of us Mobile World Congress because many of us were there many years ago when Sig Fox were there many years ago when Sig Fox were there many years ago when Sig Fox was launched and the CEO was there and was launched and the CEO was there and was launched and the CEO was there and he announced this big 50 million euro he announced this big 50 million euro he announced this big 50 million euro you know investment and everything and you know investment and everything and you know investment and everything and that guy I don't know did he think he that guy I don't know did he think he that guy I don't know did he think he was like trying to be like Steve Jobs or was like trying to be like Steve Jobs or was like trying to be like Steve Jobs or he was kind of kind of crazy maybe a he was kind of kind of crazy maybe a he was kind of kind of crazy maybe a little bit you know uh he was going to little bit you know uh he was going to little bit you know uh he was going to take over the take over the take over the world similar chirp Technologies one world similar chirp Technologies one world similar chirp Technologies one group said we're going to build group said we're going to build group said we're going to build equivalent of mobile operators and equivalent of mobile operators and equivalent of mobile operators and mobile network kind of things like you mobile network kind of things like you mobile network kind of things like you know in a way other one got bought you know in a way other one got bought you know in a way other one got bought you know and ended up north of Los Angeles know and ended up north of Los Angeles know and ended up north of Los Angeles and they didn't do that and they just and they didn't do that and they just and they didn't do that and they just sold chipsets to people and Laura sold chipsets to people and Laura sold chipsets to people and Laura W was something that you know vany and W was something that you know vany and W was something that you know vany and all those guys you know in Amsterdam all those guys you know in Amsterdam all those guys you know in Amsterdam kind of did the power to the people kind of did the power to the people kind of did the power to the people building The Things Network and it was a building The Things Network and it was a building The Things Network and it was a different path it was stream a network different path it was stream a network different path it was stream a network together but it was free and it wasn't together but it was free and it wasn't together but it was free and it wasn't trying to you know be a big business and trying to you know be a big business and trying to you know be a big business and so some people use Laura W but a lot of so some people use Laura W but a lot of so some people use Laura W but a lot of people don't they just use Laura and people don't they just use Laura and people don't they just use Laura and built if I'm in the middle of nowhere I built if I'm in the middle of nowhere I built if I'm in the middle of nowhere I need to create connectivity I can build need to create connectivity I can build need to create connectivity I can build my own private network if I'm on a farm my own private network if I'm on a farm my own private network if I'm on a farm or ranch or big area I can do that and or ranch or big area I can do that and or ranch or big area I can do that and so they didn't have to keep a giant so they didn't have to keep a giant so they didn't have to keep a giant business a giant company in business business a giant company in business business a giant company in business like sigf Fox was trying to get you know

like sigf Fox was trying to get you know like sigf Fox was trying to get you know and maybe that's part of the difference and maybe that's part of the difference and maybe that's part of the difference there um I don't know absolutely well in there um I don't know absolutely well in there um I don't know absolutely well in the end you have to build infrastructure the end you have to build infrastructure the end you have to build infrastructure so if you try to build a global so if you try to build a global so if you try to build a global infrasture the global infrastructure the infrasture the global infrastructure the infrasture the global infrastructure the cost of Entry is extremely high and then cost of Entry is extremely high and then cost of Entry is extremely high and then you're dependent on the operator to or you're dependent on the operator to or you're dependent on the operator to or not so if you kind of crowdsource that not so if you kind of crowdsource that not so if you kind of crowdsource that with those little local mesh devices you with those little local mesh devices you with those little local mesh devices you resolve the problem so that's why the resolve the problem so that's why the resolve the problem so that's why the use cases are probably limited to close use cases are probably limited to close use cases are probably limited to close environment that your local environments environment that your local environments environment that your local environments I want do things but it's very flexible I want do things but it's very flexible I want do things but it's very flexible you can spin up your those things are 20 you can spin up your those things are 20 you can spin up your those things are 20 so you buy 100 of them is 2,000 bucks so you buy 100 of them is 2,000 bucks so you buy 100 of them is 2,000 bucks and you have a good Network for a and you have a good Network for a and you have a good Network for a certain area so you don't need to wait certain area so you don't need to wait certain area so you don't need to wait on your operator building gen one gen on your operator building gen one gen on your operator building gen one gen two gen 3 gen five that become Obsolete two gen 3 gen five that become Obsolete two gen 3 gen five that become Obsolete and all these kind of things so I think and all these kind of things so I think and all these kind of things so I think it's a very approach to networking which it's a very approach to networking which it's a very approach to networking which is the decentralize and and mesh as is the decentralize and and mesh as is the decentralize and and mesh as opposed to centralized Universal which opposed to centralized Universal which opposed to centralized Universal which is the battle that we probably seeing is the battle that we probably seeing is the battle that we probably seeing here and the argument would be that we here and the argument would be that we here and the argument would be that we probably need more Global centralized probably need more Global centralized probably need more Global centralized Network there are enough they can fight Network there are enough they can fight Network there are enough they can fight they fight against between each other they fight against between each other they fight against between each other and you know we just want them pipes for and you know we just want them pipes for and you know we just want them pipes for that but for local it's better so I that but for local it's better so I that but for local it's better so I think it's yeah this is why when you I think it's yeah this is why when you I think it's yeah this is why when you I don't know who asked about the 5G on on don't know who asked about the 5G on on don't know who asked about the 5G on on the mobile Congress if 5G was dead or the mobile Congress if 5G was dead or the mobile Congress if 5G was dead or not on this Edition I saw a lot of um not on this Edition I saw a lot of um not on this Edition I saw a lot of um companies enabling for private 5G and I companies enabling for private 5G and I companies enabling for private 5G and I think no maybe this is this will be one think no maybe this is this will be one think no maybe this is this will be one of the success stories of the 5G know of the success stories of the 5G know of the success stories of the 5G know that enables to create private networks that enables to create private networks that enables to create private networks that that as far as I understood was not that that as far as I understood was not that that as far as I understood was not possible with other Technologies right

possible with other Technologies right possible with other Technologies right Technologies we touch on that in the Technologies we touch on that in the Technologies we touch on that in the beginning of the podcast but it doesn't beginning of the podcast but it doesn't beginning of the podcast but it doesn't seems to be happening I don't know why I seems to be happening I don't know why I seems to be happening I don't know why I I suspect is the cost because I think I suspect is the cost because I think I suspect is the cost because I think the cost of the even if you have to the cost of the even if you have to the cost of the even if you have to build yourself build yourself build yourself locally pretty expensive and that's the locally pretty expensive and that's the locally pretty expensive and that's the problem you don't have with laowa of problem you don't have with laowa of problem you don't have with laowa of course it's totally different use cases course it's totally different use cases course it's totally different use cases yeah it's a complet different yeah yeah yeah it's a complet different yeah yeah yeah it's a complet different yeah yeah it's a complet different use case yeah it's a complet different use case yeah it's a complet different use case yeah no no I can agree that maybe the the no no I can agree that maybe the the no no I can agree that maybe the the cost is and the thing that the thing cost is and the thing that the thing cost is and the thing that the thing that always SC is the the 5G kind of that always SC is the the 5G kind of that always SC is the the 5G kind of private is uh the biggest value prop is private is uh the biggest value prop is private is uh the biggest value prop is really security and uh once you start really security and uh once you start really security and uh once you start with security it's it's never a good with security it's it's never a good with security it's it's never a good business model because security is business model because security is business model because security is always I mean you I mean if you want to always I mean you I mean if you want to always I mean you I mean if you want to make money you put it at the end because make money you put it at the end because make money you put it at the end because it's expensive you never put it first it's expensive you never put it first it's expensive you never put it first except if you're government type of except if you're government type of except if you're government type of agency so that's the the shaky in the v agency so that's the the shaky in the v agency so that's the the shaky in the v prop element yeah I would love I'm a prop element yeah I would love I'm a prop element yeah I would love I'm a hacker I'd love to put Security First hacker I'd love to put Security First hacker I'd love to put Security First but the reality of the world is no but the reality of the world is no but the reality of the world is no security security first is dead too yeah security security first is dead too yeah security security first is dead too yeah yeah I would say you know we discussed yeah I would say you know we discussed yeah I would say you know we discussed private net works I think at length over private net works I think at length over private net works I think at length over the last couple of years that I've the last couple of years that I've the last couple of years that I've joined the our iot uh coffee talk and joined the our iot uh coffee talk and joined the our iot uh coffee talk and probably if if Leonard were still here probably if if Leonard were still here probably if if Leonard were still here he would say yeah yeah no it's not going he would say yeah yeah no it's not going he would say yeah yeah no it's not going anywhere um but I think it's about anywhere um but I think it's about anywhere um but I think it's about timing right it's about timing I think timing right it's about timing I think timing right it's about timing I think you know 5G needed a few new you know 5G needed a few new you know 5G needed a few new developments in order to make it it's developments in order to make it it's developments in order to make it it's not it is affordability for sure but I not it is affordability for sure but I not it is affordability for sure but I think there's some architectural think there's some architectural think there's some architectural flexibility that it's required for 5G so

flexibility that it's required for 5G so flexibility that it's required for 5G so now that we have this year we're seeing now that we have this year we're seeing now that we have this year we're seeing 5G Standalone launched we've seen in the 5G Standalone launched we've seen in the 5G Standalone launched we've seen in the last what six months I can't recall last what six months I can't recall last what six months I can't recall exactly but Network slicing becoming a exactly but Network slicing becoming a exactly but Network slicing becoming a reality with you know proper management reality with you know proper management reality with you know proper management of of of resources um we're seeing um open Rand resources um we're seeing um open Rand resources um we're seeing um open Rand we're seeing you know Edge Computing to we're seeing you know Edge Computing to we're seeing you know Edge Computing to take different forms because you got to take different forms because you got to take different forms because you got to have that for private networks right you have that for private networks right you have that for private networks right you can't uh rely on everything being can't uh rely on everything being can't uh rely on everything being centralized so I think the architecture centralized so I think the architecture centralized so I think the architecture and the materializing of new and the materializing of new and the materializing of new architecture architecture architecture principles um it's going to create principles um it's going to create principles um it's going to create opening for private networks that's my opening for private networks that's my opening for private networks that's my take on things yeah and you're right you take on things yeah and you're right you take on things yeah and you're right you know we um we we did private LTE you know we um we we did private LTE you know we um we we did private LTE you know Erikson was selling private LTE a know Erikson was selling private LTE a know Erikson was selling private LTE a long time ago uh the problem was you long time ago uh the problem was you long time ago uh the problem was you could buy all the gear but you still had could buy all the gear but you still had could buy all the gear but you still had to get connect with the mobile operator to get connect with the mobile operator to get connect with the mobile operator and have them carve out some Spectrum and have them carve out some Spectrum and have them carve out some Spectrum for you which is not easy to do they for you which is not easy to do they for you which is not easy to do they don't want to do that and it would cost don't want to do that and it would cost don't want to do that and it would cost a lot of money and so it just never went a lot of money and so it just never went a lot of money and so it just never went anywhere probably because of the expense anywhere probably because of the expense anywhere probably because of the expense you you you know uh private fight yeah yeah you're know uh private fight yeah yeah you're know uh private fight yeah yeah you're right we talked about cbrs and all that right we talked about cbrs and all that right we talked about cbrs and all that other kind of stuff at length no doubt other kind of stuff at length no doubt other kind of stuff at length no doubt about it um I had a lot of feedback I about it um I had a lot of feedback I about it um I had a lot of feedback I was just kind of talking was just kind of talking was just kind of talking about uh private 5G versus wi-fi 7 um about uh private 5G versus wi-fi 7 um about uh private 5G versus wi-fi 7 um Wi-Fi is going to have like Wi-Fi is going to have like Wi-Fi is going to have like 47 gigabit speeds it's insane how fast

47 gigabit speeds it's insane how fast 47 gigabit speeds it's insane how fast it is and so my personal take to plant a it is and so my personal take to plant a it is and so my personal take to plant a steak in the ground because I don't want steak in the ground because I don't want steak in the ground because I don't want to be wishy-washy and in the to be wishy-washy and in the to be wishy-washy and in the middle Wi-Fi will continue to dominate middle Wi-Fi will continue to dominate middle Wi-Fi will continue to dominate and it will dominate not just because and it will dominate not just because and it will dominate not just because it's faster and more bandwidth but it's faster and more bandwidth but it's faster and more bandwidth but because of familiarity and cost yeah because of familiarity and cost yeah because of familiarity and cost yeah everybody knows Wi-Fi you have Wi-Fi at everybody knows Wi-Fi you have Wi-Fi at everybody knows Wi-Fi you have Wi-Fi at your house every every company has Wi-Fi your house every every company has Wi-Fi your house every every company has Wi-Fi every Factory has Wi-Fi every corporate every Factory has Wi-Fi every corporate every Factory has Wi-Fi every corporate campus has access points it's the campus has access points it's the campus has access points it's the incumbent it's already there everybody incumbent it's already there everybody incumbent it's already there everybody knows it it's hard to dislodge something knows it it's hard to dislodge something knows it it's hard to dislodge something if you have to have something that's a if you have to have something that's a if you have to have something that's a lot better 5x better 10x better faster lot better 5x better 10x better faster lot better 5x better 10x better faster cheaper whatever to dislodge something cheaper whatever to dislodge something cheaper whatever to dislodge something that's already in place that provides that's already in place that provides that's already in place that provides that same that same that same solution it's a bit like it's a bit solution it's a bit like it's a bit solution it's a bit like it's a bit betamax and VHS right yeah yeah one be betamax and VHS right yeah yeah one be betamax and VHS right yeah yeah one be better than the other but and to better than the other but and to better than the other but and to your Rob I think you also have a great your Rob I think you also have a great your Rob I think you also have a great point which yeah it's probably a big point which yeah it's probably a big point which yeah it's probably a big part of the answer if you add the part of the answer if you add the part of the answer if you add the friction on having to deal with getting friction on having to deal with getting friction on having to deal with getting access to Spectrum just forget it access to Spectrum just forget it access to Spectrum just forget it because this is extremely complicated so because this is extremely complicated so because this is extremely complicated so if you operate on spectrums which are if you operate on spectrums which are if you operate on spectrums which are defined and open like you know in y and defined and open like you know in y and defined and open like you know in y and actually in Laura you're fine you you actually in Laura you're fine you you actually in Laura you're fine you you don't need any you don't need any more don't need any you don't need any more don't need any you don't need any more frequency now you might reach saturation frequency now you might reach saturation frequency now you might reach saturation at some point but if you have have to I at some point but if you have have to I at some point but if you have have to I didn't know that because I'm not a didn't know that because I'm not a didn't know that because I'm not a specialist on Mt but I didn't know that specialist on Mt but I didn't know that specialist on Mt but I didn't know that if you have to have this carving of if you have to have this carving of if you have to have this carving of spectrum between the different users

spectrum between the different users spectrum between the different users this is too much friction it's this is too much friction it's this is too much friction it's awful but it's almost if you look at awful but it's almost if you look at awful but it's almost if you look at your your home Wi-Fi network and you you your your home Wi-Fi network and you you your your home Wi-Fi network and you you put your your your uh router in you put your your your uh router in you put your your your uh router in you always have your own network and you always have your own network and you always have your own network and you have a guest Network yeah so From have a guest Network yeah so From have a guest Network yeah so From manufactur perspective that almost have manufactur perspective that almost have manufactur perspective that almost have to be a standard so if I as an omem come to be a standard so if I as an omem come to be a standard so if I as an omem come in with a piece of equipment if if in with a piece of equipment if if in with a piece of equipment if if there's a uh a low friction way for me there's a uh a low friction way for me there's a uh a low friction way for me to connect and get my data back without to connect and get my data back without to connect and get my data back without having they look the company it all over having they look the company it all over having they look the company it all over me whatever right but right now that is me whatever right but right now that is me whatever right but right now that is the that's that's the problem right the that's that's the problem right the that's that's the problem right that's why we go with cellular because that's why we go with cellular because that's why we go with cellular because that's low friction I go in I don't have that's low friction I go in I don't have that's low friction I go in I don't have to talk to anybody I'm getting my data to talk to anybody I'm getting my data to talk to anybody I'm getting my data back and don't have to worry about it back and don't have to worry about it back and don't have to worry about it but for Wi-Fi to be successful for you but for Wi-Fi to be successful for you but for Wi-Fi to be successful for you almost have to have that same similar almost have to have that same similar almost have to have that same similar that hey we have our own Wi-Fi network that hey we have our own Wi-Fi network that hey we have our own Wi-Fi network on the plant and then we have a I don't on the plant and then we have a I don't on the plant and then we have a I don't know what you want to call it but know what you want to call it but know what you want to call it but something that that you can you can something that that you can you can something that that you can you can connect to and it doesn't connect back connect to and it doesn't connect back connect to and it doesn't connect back to our Network it just completely to our Network it just completely to our Network it just completely separates everything and you can get separates everything and you can get separates everything and you can get your data into your Cloud whatever you your data into your Cloud whatever you your data into your Cloud whatever you want to do right I gotcha so friction is want to do right I gotcha so friction is want to do right I gotcha so friction is the key word the key word the key word there um you know people don't like this there um you know people don't like this there um you know people don't like this is not news friction is not dead for is not news friction is not dead for is not news friction is not dead for sure will always be with us whenever sure will always be with us whenever sure will always be with us whenever friction you have problem in a business friction you have problem in a business friction you have problem in a business model that's yeah that's so true that's model that's yeah that's so true that's model that's yeah that's so true that's so true you know when you when you it's so true you know when you when you it's so true you know when you when you it's funny Don when you're talking about funny Don when you're talking about funny Don when you're talking about a separate guest Network or cellular to a separate guest Network or cellular to a separate guest Network or cellular to bypass the existing Network whatever a bypass the existing Network whatever a bypass the existing Network whatever a good example of that in

good example of that in good example of that in software was the rise of SAS software software was the rise of SAS software software was the rise of SAS software from salesforce.com they were the first from salesforce.com they were the first from salesforce.com they were the first ones to do it they bypass the IT ones to do it they bypass the IT ones to do it they bypass the IT department all those architects who said department all those architects who said department all those architects who said we're going to decide which software we we're going to decide which software we we're going to decide which software we allow to use and all of a sudden with allow to use and all of a sudden with allow to use and all of a sudden with SAS they went right to the sales guys SAS they went right to the sales guys SAS they went right to the sales guys and sold to them and that was was and sold to them and that was was and sold to them and that was was revolutionary in the way it could bypass revolutionary in the way it could bypass revolutionary in the way it could bypass the friction of a of a no absolutely the friction of a of a no absolutely the friction of a of a no absolutely absolutely I I remember one of my absolutely I I remember one of my absolutely I I remember one of my previous uh Employments don't want to previous uh Employments don't want to previous uh Employments don't want to mention name here but we went to sap and mention name here but we went to sap and mention name here but we went to sap and at the time probably still the sacm at the time probably still the sacm at the time probably still the sacm sucked and so the sales guys just went sucked and so the sales guys just went sucked and so the sales guys just went ahead and got a couple licenses for ahead and got a couple licenses for ahead and got a couple licenses for Salesforce and that's what they were Salesforce and that's what they were Salesforce and that's what they were using yeah yeah by the way sa didn't using yeah yeah by the way sa didn't using yeah yeah by the way sa didn't invented that in the early analytics invented that in the early analytics invented that in the early analytics days we were doing the same as long as days we were doing the same as long as days we were doing the same as long as you had a network plug and an Oracle you had a network plug and an Oracle you had a network plug and an Oracle username and account you had those boxes username and account you had those boxes username and account you had those boxes what was ntiza that you were connected what was ntiza that you were connected what was ntiza that you were connected to them they were sucking the data and to them they were sucking the data and to them they were sucking the data and then they were giving you an analytics then they were giving you an analytics then they were giving you an analytics you know locally in local department so you know locally in local department so you know locally in local department so whenever there is a way for people to do whenever there is a way for people to do whenever there is a way for people to do their job without going after it they their job without going after it they their job without going after it they they just do it now say SC do it at they just do it now say SC do it at they just do it now say SC do it at scale by using the idea of the cloud but scale by using the idea of the cloud but scale by using the idea of the cloud but the idea fundamentally was not new if I the idea fundamentally was not new if I the idea fundamentally was not new if I can get the data on my I mean in Excel can get the data on my I mean in Excel can get the data on my I mean in Excel it was the same thing people were it was the same thing people were it was the same thing people were downloading data from Main frames downloading data from Main frames downloading data from Main frames putting in Excel and start writing putting in Excel and start writing putting in Excel and start writing macros and doing applications so it's macros and doing applications so it's macros and doing applications so it's it's all over again the same story it's all over again the same story it's all over again the same story so so unrelated to anything since that I so so unrelated to anything since that I so so unrelated to anything since that I have to do this because I just spent the

have to do this because I just spent the have to do this because I just spent the weekend my oldest son just got weekend my oldest son just got weekend my oldest son just got married so there's Nick conratulations married so there's Nick conratulations married so there's Nick conratulations yeah so that's he just got married over yeah so that's he just got married over yeah so that's he just got married over the weekend so that was a lot of fun you the weekend so that was a lot of fun you the weekend so that was a lot of fun you look good in a suit Rob well I'm trying look good in a suit Rob well I'm trying look good in a suit Rob well I'm trying you you you know you're going to clim the next step know you're going to clim the next step know you're going to clim the next step of being older soon when when we can of being older soon when when we can of being older soon when when we can told you Grandpa robber oh told you Grandpa robber oh told you Grandpa robber oh God yeah you know what it's coming you God yeah you know what it's coming you God yeah you know what it's coming you know oh my God you know it's know oh my God you know it's know oh my God you know it's coming can I introduce one of the topics coming can I introduce one of the topics coming can I introduce one of the topics of the iot Stars uh speakers dinner yeah of the iot Stars uh speakers dinner yeah of the iot Stars uh speakers dinner yeah so one of the topics at the end of the so one of the topics at the end of the so one of the topics at the end of the dinner was um about the Cyber resilience dinner was um about the Cyber resilience dinner was um about the Cyber resilience Act of this European law that is going Act of this European law that is going Act of this European law that is going to appear very soon uh that talks about to appear very soon uh that talks about to appear very soon uh that talks about that all the the iot products or all the that all the the iot products or all the that all the the iot products or all the connected products needs to have a level connected products needs to have a level connected products needs to have a level of cyber security and involves like yeah of cyber security and involves like yeah of cyber security and involves like yeah security uh for the data but as well for security uh for the data but as well for security uh for the data but as well for the user and as well that the device the user and as well that the device the user and as well that the device needs a product life cycle and then the needs a product life cycle and then the needs a product life cycle and then the other topic was more uh related with other topic was more uh related with other topic was more uh related with politics um and uh someone in in the politics um and uh someone in in the politics um and uh someone in in the dinner mentioned that if Trump wins the dinner mentioned that if Trump wins the dinner mentioned that if Trump wins the election what Europe is going to do is election what Europe is going to do is election what Europe is going to do is to ban any to send data from Europe to ban any to send data from Europe to ban any to send data from Europe users to the us and that create like a users to the us and that create like a users to the us and that create like a big conflict so so what do you think how big conflict so so what do you think how big conflict so so what do you think how do you see from the US is uh

this this second go ahead Demetri I said good luck second go ahead Demetri I said good luck second go ahead Demetri I said good luck with that first what you want to cut cut with that first what you want to cut cut with that first what you want to cut cut the internet I mean the problem is the internet I mean the problem is the internet I mean the problem is European lows that they are interesting European lows that they are interesting European lows that they are interesting but they don't go far enough into I mean but they don't go far enough into I mean but they don't go far enough into I mean I did a whole one of my uh vacation it I did a whole one of my uh vacation it I did a whole one of my uh vacation it is I went to a security conference in is I went to a security conference in is I went to a security conference in Finland and I need a whole I did a whole Finland and I need a whole I did a whole Finland and I need a whole I did a whole talk about the the danger of gen and talk about the the danger of gen and talk about the the danger of gen and data collecting on on democracies and data collecting on on democracies and data collecting on on democracies and one aspect is people say oh no but we one aspect is people say oh no but we one aspect is people say oh no but we have regulation we are safer yeah well have regulation we are safer yeah well have regulation we are safer yeah well good luck with that we can talk about good luck with that we can talk about good luck with that we can talk about that the that the that the regulation you me regulations are regulation you me regulations are regulation you me regulations are basically there you know we we did fire basically there you know we we did fire basically there you know we we did fire extinguisher when we had fire we put Sy extinguisher when we had fire we put Sy extinguisher when we had fire we put Sy belt where people start dying in cars so belt where people start dying in cars so belt where people start dying in cars so we just react after but we don't see we just react after but we don't see we just react after but we don't see three or four steps forward so that's a three or four steps forward so that's a three or four steps forward so that's a good point initial reaction on that we good point initial reaction on that we good point initial reaction on that we can actually elaborate on that I I have can actually elaborate on that I I have can actually elaborate on that I I have some very interesting points about I have really crude sounding very about I have really crude sounding very American comments to make on that that American comments to make on that that American comments to make on that that are actually just reality every time the are actually just reality every time the are actually just reality every time the EU decides to put in some new regulation EU decides to put in some new regulation EU decides to put in some new regulation or whatever because it's basically they or whatever because it's basically they or whatever because it's basically they just hate that America has all the tech just hate that America has all the tech just hate that America has all the tech companies I hate to say it it sounds so companies I hate to say it it sounds so companies I hate to say it it sounds so evil and and they're just going to put evil and and they're just going to put evil and and they're just going to put in regulation that and you're right in regulation that and you're right in regulation that and you're right let's just go all the way and cut off let's just go all the way and cut off let's just go all the way and cut off and have no data going from Europe to and have no data going from Europe to and have no data going from Europe to America all that's going to happen America all that's going to happen America all that's going to happen America could give a [ __ ] is the reality America could give a [ __ ] is the reality America could give a [ __ ] is the reality it it could care less all that will it it could care less all that will it it could care less all that will happen is Europe will just further happen is Europe will just further happen is Europe will just further isolate itself and be an island and have

isolate itself and be an island and have isolate itself and be an island and have access to nothing is What will is if all access to nothing is What will is if all access to nothing is What will is if all the guys in Brussels have their way to the guys in Brussels have their way to the guys in Brussels have their way to keep doing that to protect everyone in keep doing that to protect everyone in keep doing that to protect everyone in Europe I totally I get the idea I Europe I totally I get the idea I Europe I totally I get the idea I understand you know there's a lot of understand you know there's a lot of understand you know there's a lot of crazy [ __ ] happening uh and uh but the crazy [ __ ] happening uh and uh but the crazy [ __ ] happening uh and uh but the but you know you always have these but you know you always have these but you know you always have these unintended consequences you unintended consequences you unintended consequences you know protect from what so Mark was that know protect from what so Mark was that know protect from what so Mark was that a serious a serious a serious comment you think oh well be people comment you think oh well be people comment you think oh well be people people want to shut down I mean there's people want to shut down I mean there's people want to shut down I mean there's different states in the United States different states in the United States different states in the United States that want to shut down Facebook or or that want to shut down Facebook or or that want to shut down Facebook or or Twitter or Tik Tok because they they Twitter or Tik Tok because they they Twitter or Tik Tok because they they think it's having a negative impact on think it's having a negative impact on think it's having a negative impact on young people and there may be evidence young people and there may be evidence young people and there may be evidence just you know Instagram is making young just you know Instagram is making young just you know Instagram is making young girls girls girls sad because it's all just pretty girls sad because it's all just pretty girls sad because it's all just pretty girls on there and they feel like I can't be on there and they feel like I can't be on there and they feel like I can't be like that I mean there's news like that like that I mean there's news like that like that I mean there's news like that all the all the all the time well you know parenting is hard but time well you know parenting is hard but time well you know parenting is hard but I think we need to focus on that yeah no I think we need to focus on that yeah no I think we need to focus on that yeah no matter what parenting you're right matter what parenting you're right matter what parenting you're right you're right that's my answer yeah you're right that's my answer yeah you're right that's my answer yeah better parenting I agree what are you better parenting I agree what are you better parenting I agree what are you thinking Yan I said they haven't heard thinking Yan I said they haven't heard thinking Yan I said they haven't heard of of of VPN bpn there you go that's what we use VPN bpn there you go that's what we use VPN bpn there you go that's what we use China China China I I I I was surprised when my uh when my I I I I was surprised when my uh when my I I I I was surprised when my uh when my teenagers started talking about VPN and teenagers started talking about VPN and teenagers started talking about VPN and said you know what a VPN is yeah of said you know what a VPN is yeah of said you know what a VPN is yeah of course isn't that interesting well I I course isn't that interesting well I I course isn't that interesting well I I think I said that story my my wake up think I said that story my my wake up think I said that story my my wake up woman is when my 10 years old girl who's woman is when my 10 years old girl who's woman is when my 10 years old girl who's not interested in Tech at all but love

not interested in Tech at all but love not interested in Tech at all but love to play games came home one day and say to play games came home one day and say to play games came home one day and say Dad we need to open the hole in the Dad we need to open the hole in the Dad we need to open the hole in the firewall wow wow it's a good it's a good firewall wow wow it's a good it's a good firewall wow wow it's a good it's a good point though right because uh you spoke point though right because uh you spoke point though right because uh you spoke earlier about WiFi being in a earlier about WiFi being in a earlier about WiFi being in a predominant technology you the kids know predominant technology you the kids know predominant technology you the kids know about vpns because they're playing about vpns because they're playing about vpns because they're playing online gaming or they're watching free online gaming or they're watching free online gaming or they're watching free movies you know yeah so that's why they movies you know yeah so that's why they movies you know yeah so that's why they know about this stuff because it's in know about this stuff because it's in know about this stuff because it's in the mainstream they have to they have to the mainstream they have to they have to the mainstream they have to they have to learn it they have to understand it learn it they have to understand it learn it they have to understand it you're right you know it's a door opener you're right you know it's a door opener you're right you know it's a door opener right yeah for that it's a door opener right yeah for that it's a door opener right yeah for that it's a door opener kids are gonna learn this kids are gonna learn this kids are gonna learn this stuff yeah I think in North Carolina stuff yeah I think in North Carolina stuff yeah I think in North Carolina they the sale of VPN went up like crazy they the sale of VPN went up like crazy they the sale of VPN went up like crazy this last month because North Carolina this last month because North Carolina this last month because North Carolina shub oh wow oh B versus beta yeah what shub oh wow oh B versus beta yeah what shub oh wow oh B versus beta yeah what we're saying we're saying we're saying here kids kids are not learning about here kids kids are not learning about here kids kids are not learning about this Tech in school or going to a this Tech in school or going to a this Tech in school or going to a special they're learning it from their special they're learning it from their special they're learning it from their friends because they want to get to friends because they want to get to friends because they want to get to things they want to sneak away get things they want to sneak away get things they want to sneak away get through the walls get to yeah okay all through the walls get to yeah okay all through the walls get to yeah okay all right yeah but but V vpns are like the right yeah but but V vpns are like the right yeah but but V vpns are like the modern day equivalent of um of burning modern day equivalent of um of burning modern day equivalent of um of burning your own CD on on line wire or Napster your own CD on on line wire or Napster your own CD on on line wire or Napster right if you look at if you if you look right if you look at if you if you look right if you look at if you if you look if you look at the influences on on if you look at the influences on on if you look at the influences on on YouTube um because we do quite a lot of YouTube um because we do quite a lot of YouTube um because we do quite a lot of analytics about kind of like what people analytics about kind of like what people analytics about kind of like what people are interested in most of the paid ads are interested in most of the paid ads are interested in most of the paid ads are for expressvpn or nordvpn right

are for expressvpn or nordvpn right are for expressvpn or nordvpn right which is two of the largest VPN which is two of the largest VPN which is two of the largest VPN providers but there's clearly a demand providers but there's clearly a demand providers but there's clearly a demand and and and and that's that's why it's and and and and that's that's why it's and and and and that's that's why it's so prevalent in the mainstream because so prevalent in the mainstream because so prevalent in the mainstream because it's just being pumped on people's froes it's just being pumped on people's froes it's just being pumped on people's froes all the time yeah I always hear ads like all the time yeah I always hear ads like all the time yeah I always hear ads like on the radio or on XM or whatever for on the radio or on XM or whatever for on the radio or on XM or whatever for nordvpn all the nordvpn all the nordvpn all the time all the time so people people know time all the time so people people know time all the time so people people know about it yeah I run all vpm for about it yeah I run all vpm for about it yeah I run all vpm for legitimate reasons I like to add well there is a cyber security add well there is a cyber security aspect of it that you also need to think aspect of it that you also need to think aspect of it that you also need to think about for sure so yeah no you're right about for sure so yeah no you're right about for sure so yeah no you're right yeah but the mainstream D demand is yeah but the mainstream D demand is yeah but the mainstream D demand is driven by you know being able to be driven by you know being able to be driven by you know being able to be located somewhere else to get better located somewhere else to get better located somewhere else to get better airlin you get to access better content airlin you get to access better content airlin you get to access better content on Netflix that's on Netflix that's on Netflix that's the the youngsters want to have that so the the youngsters want to have that so the the youngsters want to have that so well oray pay the lowest price for well oray pay the lowest price for well oray pay the lowest price for YouTube membership I heard YouTube membership I heard YouTube membership I heard that among kids in Europe I'll give you that among kids in Europe I'll give you that among kids in Europe I'll give you another example you know like because another example you know like because another example you know like because you're right in order to watch a certain you're right in order to watch a certain you're right in order to watch a certain program or to buy a certain thing you program or to buy a certain thing you program or to buy a certain thing you need to appear like you're somewhere need to appear like you're somewhere need to appear like you're somewhere else and so you might VPN to another else and so you might VPN to another else and so you might VPN to another country and have a proxy where it looks country and have a proxy where it looks country and have a proxy where it looks like you live in that country in order like you live in that country in order like you live in that country in order to watch a certain program on TV or to to watch a certain program on TV or to to watch a certain program on TV or to buy something um my son was involved in buy something um my son was involved in buy something um my son was involved in you know the whole sneaker thing all the you know the whole sneaker thing all the you know the whole sneaker thing all the rare you know they do a drop on the new rare you know they do a drop on the new rare you know they do a drop on the new sneakers like Yeezys or Air Jordans and sneakers like Yeezys or Air Jordans and sneakers like Yeezys or Air Jordans and stuff like that and they're very stuff like that and they're very stuff like that and they're very expensive and apparently the way things

expensive and apparently the way things expensive and apparently the way things would go around the world it's like they would go around the world it's like they would go around the world it's like they would allocate so many number of these would allocate so many number of these would allocate so many number of these sneakers s shoes in different countries sneakers s shoes in different countries sneakers s shoes in different countries and so these kids use VPN proxies to and so these kids use VPN proxies to and so these kids use VPN proxies to look like they live in Singapore or Hong look like they live in Singapore or Hong look like they live in Singapore or Hong Kong or different places so that they Kong or different places so that they Kong or different places so that they could buy these items as if they live in could buy these items as if they live in could buy these items as if they live in those countries and then be able to get those countries and then be able to get those countries and then be able to get them because the allocation for the US them because the allocation for the US them because the allocation for the US may only be this big um which is a great may only be this big um which is a great may only be this big um which is a great example on how retailers are stupid example on how retailers are stupid example on how retailers are stupid because the the constraint should be because the the constraint should be because the the constraint should be where you ship that for where you where you ship that for where you where you ship that for where you buy yeah they're kind of stupid aren't buy yeah they're kind of stupid aren't buy yeah they're kind of stupid aren't they they they yeah ex me absolutely absolutely I mean yeah ex me absolutely absolutely I mean yeah ex me absolutely absolutely I mean by stupid I means they don't understand by stupid I means they don't understand by stupid I means they don't understand the impact of digital technology I maybe the impact of digital technology I maybe the impact of digital technology I maybe be positive on that because if they be positive on that because if they be positive on that because if they would they would say oh yeah now would they would say oh yeah now would they would say oh yeah now wherever you buy from you I cannot wherever you buy from you I cannot wherever you buy from you I cannot control so what can I control I can control so what can I control I can control so what can I control I can control I can ship at least can always control I can ship at least can always control I can ship at least can always but at least you're making the bar much but at least you're making the bar much but at least you're making the bar much higher if you control where you sh higher if you control where you sh higher if you control where you sh because lots of e-commerce sites are because lots of e-commerce sites are because lots of e-commerce sites are basically just checking IP ranges to basically just checking IP ranges to basically just checking IP ranges to find out where you're coming from um by find out where you're coming from um by find out where you're coming from um by the way if you use GoDaddy I was in the way if you use GoDaddy I was in the way if you use GoDaddy I was in Finland impossible to connect to their Finland impossible to connect to their Finland impossible to connect to their website without having a front page in website without having a front page in website without having a front page in Finnish so they assume that if you're in Finnish so they assume that if you're in Finnish so they assume that if you're in a country you speak language of the a country you speak language of the a country you speak language of the country so if somebody from good is country so if somebody from good is country so if somebody from good is watch listening to the show please reach watch listening to the show please reach watch listening to the show please reach out because is stupid oh my gosh yeah out because is stupid oh my gosh yeah out because is stupid oh my gosh yeah I've seen that before I've been on I've seen that before I've been on I've seen that before I've been on Google on different things that I'm in

Google on different things that I'm in Google on different things that I'm in different countries and it just assumes different countries and it just assumes different countries and it just assumes that I speak that language and it's that I speak that language and it's that I speak that language and it's based on IP addresses they just oh based on IP addresses they just oh based on IP addresses they just oh you're coming from here usually you have you're coming from here usually you have you're coming from here usually you have a little thing in the corner you can a little thing in the corner you can a little thing in the corner you can choose your country you couldn't F yeah choose your country you couldn't F yeah choose your country you couldn't F yeah all right everybody we got a take off all right everybody we got a take off all right everybody we got a take off people have to go live their lives and people have to go live their lives and people have to go live their lives and make real money do business and stuff make real money do business and stuff make real money do business and stuff like that so thanks for joining us for like that so thanks for joining us for like that so thanks for joining us for iot Coffee Talk Mobile World Congress iot Coffee Talk Mobile World Congress iot Coffee Talk Mobile World Congress Edition 2024 much love from Mark in Edition 2024 much love from Mark in Edition 2024 much love from Mark in Barcelona with iot star sounds like it Barcelona with iot star sounds like it Barcelona with iot star sounds like it was a big success uh as always great was a big success uh as always great was a big success uh as always great stuff so thanks for joining us and stuff so thanks for joining us and stuff so thanks for joining us and exciting you thanks for supporting our exciting you thanks for supporting our exciting you thanks for supporting our podcast you know wherever you listen to podcast you know wherever you listen to podcast you know wherever you listen to us over 10,000 so that's exciting so us over 10,000 so that's exciting so us over 10,000 so that's exciting so we're going uh much love we will see you we're going uh much love we will see you we're going uh much love we will see you next time we are next time we are next time we are [Music]