IoT Coffee Talk: Episode 280 - "Make IoT Great This Time" (The Things Conference Episode)

from space. from space. Well, look who it is. We are coming to Well, look who it is. We are coming to Well, look who it is. We are coming to you from the future, way, way ahead. you from the future, way, way ahead. you from the future, way, way ahead. We're coming to you from the edge of the We're coming to you from the edge of the We're coming to you from the edge of the galaxy. We are live reporting at the galaxy. We are live reporting at the galaxy. We are live reporting at the Things Conference 2025 in Amsterdam in Things Conference 2025 in Amsterdam in Things Conference 2025 in Amsterdam in the Netherlands, the lowlands, the the Netherlands, the lowlands, the the Netherlands, the lowlands, the Netherlands. We are here um at doing a Netherlands. We are here um at doing a Netherlands. We are here um at doing a special uh little side quest of IoT special uh little side quest of IoT special uh little side quest of IoT Coffee Talk to talk about what we've Coffee Talk to talk about what we've Coffee Talk to talk about what we've seen on the show, the good, the bad, and seen on the show, the good, the bad, and seen on the show, the good, the bad, and the ugly. Yet, a special uh edition of the ugly. Yet, a special uh edition of the ugly. Yet, a special uh edition of IoT Coffee Talk. As usual, our IoT Coffee Talk. As usual, our IoT Coffee Talk. As usual, our disclosure, do not make financial disclosure, do not make financial disclosure, do not make financial decisions based on anything you hear decisions based on anything you hear decisions based on anything you hear from us ever because you will be ruined from us ever because you will be ruined from us ever because you will be ruined and then you have to do what we do, and then you have to do what we do, and then you have to do what we do, which is work for the IoT uh industry. which is work for the IoT uh industry. which is work for the IoT uh industry. So, yeah. So, what's up, guys? Lovely to So, yeah. So, what's up, guys? Lovely to So, yeah. So, what's up, guys? Lovely to be with you guys in the same situ. be with you guys in the same situ. be with you guys in the same situ. Yeah, it's been great. It's like uh, you Yeah, it's been great. It's like uh, you Yeah, it's been great. It's like uh, you know, hands off to Vinky Gisman and the know, hands off to Vinky Gisman and the know, hands off to Vinky Gisman and the team to put together a really cool team to put together a really cool team to put together a really cool community event. And I think there's a community event. And I think there's a community event. And I think there's a couple thousand people here maybe and uh couple thousand people here maybe and uh couple thousand people here maybe and uh big hall and you know for the first time big hall and you know for the first time big hall and you know for the first time they've connected the lurang community they've connected the lurang community they've connected the lurang community with Wi-Fi Bluetooth community edi with Wi-Fi Bluetooth community edi with Wi-Fi Bluetooth community edi so there's a lot of different folks here so there's a lot of different folks here so there's a lot of different folks here under one roof kind of collaborating and under one roof kind of collaborating and under one roof kind of collaborating and showing off their stuff so it's all showing off their stuff so it's all showing off their stuff so it's all good.

good. good. >> Yeah. What what are your first uh first >> Yeah. What what are your first uh first >> Yeah. What what are your first uh first observations? observations? observations? Yeah, I think it's it's super Yeah, I think it's it's super Yeah, I think it's it's super interesting, right, to open the scope of interesting, right, to open the scope of interesting, right, to open the scope of uh this Laura one community to other uh this Laura one community to other uh this Laura one community to other communities and try to Yeah, because at communities and try to Yeah, because at communities and try to Yeah, because at the end everyone will meet everyone, the end everyone will meet everyone, the end everyone will meet everyone, right, in projects and uh so it's good right, in projects and uh so it's good right, in projects and uh so it's good to have at least like this selection of to have at least like this selection of to have at least like this selection of all of these partners that we are going all of these partners that we are going all of these partners that we are going to be in projects together instead of to be in projects together instead of to be in projects together instead of just narrowing to Laura one that it's I just narrowing to Laura one that it's I just narrowing to Laura one that it's I mean it's a small market now. Oh yeah, mean it's a small market now. Oh yeah, mean it's a small market now. Oh yeah, we need to see that this is uh no in 26 we need to see that this is uh no in 26 we need to see that this is uh no in 26 we see it bigger and bigger and uh and we see it bigger and bigger and uh and we see it bigger and bigger and uh and and actually you know I would like I and actually you know I would like I and actually you know I would like I would love to have KPIs from these type would love to have KPIs from these type would love to have KPIs from these type of big events like how much business has of big events like how much business has of big events like how much business has been produced here right maybe in long been produced here right maybe in long been produced here right maybe in long term right in a couple of years like or term right in a couple of years like or term right in a couple of years like or something like that and and really something like that and and really something like that and and really understand that uh that they help understand that uh that they help understand that uh that they help >> companies no it's it's uh I mean these >> companies no it's it's uh I mean these >> companies no it's it's uh I mean these kinds of events you find partners you kinds of events you find partners you kinds of events you find partners you know you discover partners Sometimes you know you discover partners Sometimes you know you discover partners Sometimes you discover business. I think they do have discover business. I think they do have discover business. I think they do have like I think buyers to this event are like I think buyers to this event are like I think buyers to this event are it's free. Uh so I don't I don't know it's free. Uh so I don't I don't know it's free. Uh so I don't I don't know how many buyers there are that are how many buyers there are that are how many buyers there are that are floating around here. Probably some I floating around here. Probably some I floating around here. Probably some I mean that's always a challenge to get mean that's always a challenge to get mean that's always a challenge to get them to show up but uh certainly them to show up but uh certainly them to show up but uh certainly strengthening the the partnerships strengthening the the partnerships strengthening the the partnerships working together was pretty cool. And working together was pretty cool. And working together was pretty cool. And the talks I heard some good talks which the talks I heard some good talks which the talks I heard some good talks which is nice. They had like each my keynote is nice. They had like each my keynote is nice. They had like each my keynote all the keynotes were like 15 minutes so all the keynotes were like 15 minutes so all the keynotes were like 15 minutes so you had to get up there and like get to you had to get up there and like get to you had to get up there and like get to the point.

the point. the point. >> Yeah. >> Yeah. >> Yeah. >> Yeah. The panel session was 25 minutes. >> Yeah. The panel session was 25 minutes. >> Yeah. The panel session was 25 minutes. >> Panel was we were jamming on the panels. >> Panel was we were jamming on the panels. >> Panel was we were jamming on the panels. Yeah, Yeah, Yeah, >> exactly. was too short. But yeah, it was >> exactly. was too short. But yeah, it was >> exactly. was too short. But yeah, it was interesting. And all the rooms are interesting. And all the rooms are interesting. And all the rooms are completely packed. So interested on completely packed. So interested on completely packed. So interested on >> Although we I mentioned before the rooms >> Although we I mentioned before the rooms >> Although we I mentioned before the rooms were supposed to be twice as big, so were supposed to be twice as big, so were supposed to be twice as big, so they're maybe they're packed because they're maybe they're packed because they're maybe they're packed because they're half the size, but no, they were they're half the size, but no, they were they're half the size, but no, they were packed and people were wearing packed and people were wearing packed and people were wearing headphones. headphones. headphones. >> So it's like a silent microphone goes to >> So it's like a silent microphone goes to >> So it's like a silent microphone goes to the headphones. So it's like a very the headphones. So it's like a very the headphones. So it's like a very interesting interesting interesting >> silent disco effect, >> silent disco effect, >> silent disco effect, >> I think. Uh um so you know to you folks >> I think. Uh um so you know to you folks >> I think. Uh um so you know to you folks looking at us uh from the interwebs and looking at us uh from the interwebs and looking at us uh from the interwebs and you see this padded room uh no we're not you see this padded room uh no we're not you see this padded room uh no we're not in the crazy house but uh you have these in the crazy house but uh you have these in the crazy house but uh you have these semi soundproof rooms semi soundproof rooms semi soundproof rooms >> inflatable >> inflatable >> inflatable >> uh that are inflatable and create a good >> uh that are inflatable and create a good >> uh that are inflatable and create a good uh we're in in a meeting room that we uh we're in in a meeting room that we uh we're in in a meeting room that we selected but for some of the uh sessions selected but for some of the uh sessions selected but for some of the uh sessions you go into a bigger roofed dome where you go into a bigger roofed dome where you go into a bigger roofed dome where you have to wear wireless headphones you have to wear wireless headphones you have to wear wireless headphones >> and those are also also inflatable. >> and those are also also inflatable. >> and those are also also inflatable. Yeah. Yes, they were definitely Yeah. Yes, they were definitely Yeah. Yes, they were definitely inflatable. I I had to actually inflatable. I I had to actually inflatable. I I had to actually >> blow mine. Yeah, the headphones so that >> blow mine. Yeah, the headphones so that >> blow mine. Yeah, the headphones so that they could work.

they could work. they could work. >> Starting to deflate on you a little bit. >> Starting to deflate on you a little bit. >> Starting to deflate on you a little bit. >> Yeah. No, it's okay. Um, another cool >> Yeah. No, it's okay. Um, another cool >> Yeah. No, it's okay. Um, another cool thing about the the event um you know, thing about the the event um you know, thing about the the event um you know, and this was the expectation set by and this was the expectation set by and this was the expectation set by Benji and the and the team is that it Benji and the and the team is that it Benji and the and the team is that it was supposed to be really collaborative. was supposed to be really collaborative. was supposed to be really collaborative. And I think that folks from all the And I think that folks from all the And I think that folks from all the shops showing uh the product and the shops showing uh the product and the shops showing uh the product and the speakers and the keynote speakers like speakers and the keynote speakers like speakers and the keynote speakers like everyone is talking to each other like everyone is talking to each other like everyone is talking to each other like what are you doing? How you're attacking what are you doing? How you're attacking what are you doing? How you're attacking this challenge? um you know I've hung this challenge? um you know I've hung this challenge? um you know I've hung out the edge um impulse booth for out the edge um impulse booth for out the edge um impulse booth for obvious reasons today and you know all obvious reasons today and you know all obvious reasons today and you know all of these conversations from these folks of these conversations from these folks of these conversations from these folks that have an IoT solution trying to that have an IoT solution trying to that have an IoT solution trying to figure out hey you know here's what I'm figure out hey you know here's what I'm figure out hey you know here's what I'm doing but how will you guys fit it into doing but how will you guys fit it into doing but how will you guys fit it into my edge strategy and uh Pete loves to my edge strategy and uh Pete loves to my edge strategy and uh Pete loves to hear that that you know they're asking hear that that you know they're asking hear that that you know they're asking for this stuff but it's been super for this stuff but it's been super for this stuff but it's been super interactive very collaborative and you interactive very collaborative and you interactive very collaborative and you know and Mark maybe to your point like know and Mark maybe to your point like know and Mark maybe to your point like yeah how much business hopefully some yeah how much business hopefully some yeah how much business hopefully some business how much business will result business how much business will result business how much business will result out of these events to keep them going out of these events to keep them going out of these events to keep them going another, you know, 5 10 years. We'll another, you know, 5 10 years. We'll another, you know, 5 10 years. We'll find out.

find out. find out. >> Yeah. Yeah. No, it'll be interesting. >> Yeah. Yeah. No, it'll be interesting. >> Yeah. Yeah. No, it'll be interesting. And I mean, this is also very much a And I mean, this is also very much a And I mean, this is also very much a developer show, too. I mean, there's a developer show, too. I mean, there's a developer show, too. I mean, there's a lot of developers here learning stuff. I lot of developers here learning stuff. I lot of developers here learning stuff. I know there's a lot of workshops know there's a lot of workshops know there's a lot of workshops happening and like hands-on labs and happening and like hands-on labs and happening and like hands-on labs and things like that. So, getting familiar things like that. So, getting familiar things like that. So, getting familiar with Laura Wan and all that sort of with Laura Wan and all that sort of with Laura Wan and all that sort of thing. So, yeah. No, it was good good thing. So, yeah. No, it was good good thing. So, yeah. No, it was good good connection. I know you had your little connection. I know you had your little connection. I know you had your little list of uh list of uh list of uh >> Yeah. >> Yeah. >> Yeah. >> companies. I see you have check marks >> companies. I see you have check marks >> companies. I see you have check marks next to them. I is that good or bad to next to them. I is that good or bad to next to them. I is that good or bad to have a check mark? have a check mark? have a check mark? >> Well, I'm not going to tell you. Uh, but >> Well, I'm not going to tell you. Uh, but >> Well, I'm not going to tell you. Uh, but hey, IoT coffee. hey, IoT coffee. hey, IoT coffee. >> At least you don't have an X or any of >> At least you don't have an X or any of >> At least you don't have an X or any of that. that. that. >> No, no, no X's here. Um, yeah, the, you >> No, no, no X's here. Um, yeah, the, you >> No, no, no X's here. Um, yeah, the, you know, I spent quite a bit of time, you know, I spent quite a bit of time, you know, I spent quite a bit of time, you know, talking to, you know, to folks. know, talking to, you know, to folks. know, talking to, you know, to folks. It's, you know, I keep um I keep saying It's, you know, I keep um I keep saying It's, you know, I keep um I keep saying it with a chuckle that you you you do it with a chuckle that you you you do it with a chuckle that you you you do something for long enough and then you something for long enough and then you something for long enough and then you end up like knowing all of the players. end up like knowing all of the players. end up like knowing all of the players. like this came, you know, it's like, oh, like this came, you know, it's like, oh, like this came, you know, it's like, oh, like people that I've worked with for a like people that I've worked with for a like people that I've worked with for a long long time and it's all friends and long long time and it's all friends and long long time and it's all friends and they're all here. Uh, so that's been they're all here. Uh, so that's been they're all here. Uh, so that's been that's been super cool. But yeah, I made that's been super cool. But yeah, I made that's been super cool. But yeah, I made a selection of um of companies where we a selection of um of companies where we a selection of um of companies where we have friends, you know, we have Ray have friends, you know, we have Ray have friends, you know, we have Ray Aussiey's Blues, you know, they're here.

Aussiey's Blues, you know, they're here. Aussiey's Blues, you know, they're here. They have a super cool booth. Spent They have a super cool booth. Spent They have a super cool booth. Spent quite a bit of time talking to them quite a bit of time talking to them quite a bit of time talking to them about their new modules that are about their new modules that are about their new modules that are including uh satellite connectivity. including uh satellite connectivity. including uh satellite connectivity. Now, it's not like satellite Now, it's not like satellite Now, it's not like satellite connectivity is new, but it seems to be connectivity is new, but it seems to be connectivity is new, but it seems to be all the rage. And what um many uh all the rage. And what um many uh all the rage. And what um many uh companies you know makes me think of companies you know makes me think of companies you know makes me think of orcom was not here by the way but you orcom was not here by the way but you orcom was not here by the way but you know they've been doing satellite and know they've been doing satellite and know they've been doing satellite and cellular for a long time but I think now cellular for a long time but I think now cellular for a long time but I think now uh because the um things are becoming uh uh because the um things are becoming uh uh because the um things are becoming uh cheaper from a module perspective and we cheaper from a module perspective and we cheaper from a module perspective and we have more satellite constellation have more satellite constellation have more satellite constellation choices that we had before. It's uh it's choices that we had before. It's uh it's choices that we had before. It's uh it's becoming it's I don't want to say becoming it's I don't want to say becoming it's I don't want to say mainstream but it's it's definitely part mainstream but it's it's definitely part mainstream but it's it's definitely part of the show. But interest the yeah the of the show. But interest the yeah the of the show. But interest the yeah the most interesting from blues actually is most interesting from blues actually is most interesting from blues actually is as well the inter the developer as well the inter the developer as well the inter the developer experience right so you can use lower experience right so you can use lower experience right so you can use lower one you can use satellites cellular uh one you can use satellites cellular uh one you can use satellites cellular uh Wi-Fi but actually your code use the Wi-Fi but actually your code use the Wi-Fi but actually your code use the same exactly the same code you don't same exactly the same code you don't same exactly the same code you don't care so actually you abstract the care so actually you abstract the care so actually you abstract the connectivity from your code so sending connectivity from your code so sending connectivity from your code so sending data over one or the other is exactly data over one or the other is exactly data over one or the other is exactly the same API call so you yeah you don't the same API call so you yeah you don't the same API call so you yeah you don't need to take So I guess no if you need need to take So I guess no if you need need to take So I guess no if you need to use cellular or NVIT or satellite to use cellular or NVIT or satellite to use cellular or NVIT or satellite it's a completely different 80 80 it's a completely different 80 80 it's a completely different 80 80 commands on the modem depending on the commands on the modem depending on the commands on the modem depending on the modem. So what they are doing it's modem. So what they are doing it's modem. So what they are doing it's reducing the friction there and I think reducing the friction there and I think reducing the friction there and I think this is super amazing that it reduce the this is super amazing that it reduce the this is super amazing that it reduce the friction a lot for developers to send

friction a lot for developers to send friction a lot for developers to send data uh nowadays to the internet because data uh nowadays to the internet because data uh nowadays to the internet because at the end you want to connect your at the end you want to connect your at the end you want to connect your asset right you don't care asset right you don't care asset right you don't care >> so I think it's uh yeah it's amazing the >> so I think it's uh yeah it's amazing the >> so I think it's uh yeah it's amazing the product that they are doing product that they are doing product that they are doing >> you know also um and they uh you know in >> you know also um and they uh you know in >> you know also um and they uh you know in the in the typical NVNO model the in the typical NVNO model the in the typical NVNO model >> where you know the IoT developer the IoT >> where you know the IoT developer the IoT >> where you know the IoT developer the IoT shop you know embeds some connectivity shop you know embeds some connectivity shop you know embeds some connectivity and I'm sticking to the this multi- uh and I'm sticking to the this multi- uh and I'm sticking to the this multi- uh multimodal connectivity here that we're multimodal connectivity here that we're multimodal connectivity here that we're talking about. Um I think it's also cool talking about. Um I think it's also cool talking about. Um I think it's also cool that Blues makes it seamless from a that Blues makes it seamless from a that Blues makes it seamless from a billing perspective. I know bill I know billing perspective. I know bill I know billing perspective. I know bill I know billing is not tech but to the end billing is not tech but to the end billing is not tech but to the end customer if they're if they're selecting customer if they're if they're selecting customer if they're if they're selecting uh multiple choices of connectivity uh multiple choices of connectivity uh multiple choices of connectivity that's what they want. Let it connect. that's what they want. Let it connect. that's what they want. Let it connect. And if I chose satellite because I was And if I chose satellite because I was And if I chose satellite because I was going through, I don't know, going through, I don't know, going through, I don't know, >> some area with no coverage, but I still >> some area with no coverage, but I still >> some area with no coverage, but I still needed my data. I got my data and I paid needed my data. I got my data and I paid needed my data. I got my data and I paid for it. And they do uh everything uh for it. And they do uh everything uh for it. And they do uh everything uh super uh seamless over there. So super uh seamless over there. So super uh seamless over there. So >> yeah, demonstrated that I'm technical >> yeah, demonstrated that I'm technical >> yeah, demonstrated that I'm technical and you are sales, right? Because you and you are sales, right? Because you and you are sales, right? Because you check the pricing. I check the check the pricing. I check the check the pricing. I check the >> Yes. Yeah. Well, it's got to work all >> Yes. Yeah. Well, it's got to work all >> Yes. Yeah. Well, it's got to work all together.

together. together. Um Arduino, you know, they're here. They Um Arduino, you know, they're here. They Um Arduino, you know, they're here. They have a big booth, lots of gear, um lots have a big booth, lots of gear, um lots have a big booth, lots of gear, um lots of um uh lots of shielded rugged uh toys of um uh lots of shielded rugged uh toys of um uh lots of shielded rugged uh toys uh to play with. Um you know, I know, uh to play with. Um you know, I know, uh to play with. Um you know, I know, you know, personally when I think you know, personally when I think you know, personally when I think Arduino, I always think of the the pet Arduino, I always think of the the pet Arduino, I always think of the the pet projects, the things that I'm going to projects, the things that I'm going to projects, the things that I'm going to do with my kids, the bird cam feeder, s do with my kids, the bird cam feeder, s do with my kids, the bird cam feeder, s you know, simple things, but you know, you know, simple things, but you know, you know, simple things, but you know, they continue to uh be a a a you know, a they continue to uh be a a a you know, a they continue to uh be a a a you know, a great partner for a lot of industrial great partner for a lot of industrial great partner for a lot of industrial projects. Um, and you know, they're here projects. Um, and you know, they're here projects. Um, and you know, they're here and had a great show. Uh, great booth I and had a great show. Uh, great booth I and had a great show. Uh, great booth I should say. Um, who else is here? should say. Um, who else is here? should say. Um, who else is here? >> And just to remark that, yeah, Arduino >> And just to remark that, yeah, Arduino >> And just to remark that, yeah, Arduino hardware, it's really good. So, it's hardware, it's really good. So, it's hardware, it's really good. So, it's it's really it's really it's really it's it's a amazing piece of hardware. it's it's a amazing piece of hardware. it's it's a amazing piece of hardware. Yeah, it it works. Yeah, it it works. Yeah, it it works. >> It it does >> It it does >> It it does >> and it's perfect to start project as you >> and it's perfect to start project as you >> and it's perfect to start project as you mentioned. mentioned. mentioned. >> You know, in terms of big names, Bosch >> You know, in terms of big names, Bosch >> You know, in terms of big names, Bosch is here. Um I mean Bosch does a lot of is here. Um I mean Bosch does a lot of is here. Um I mean Bosch does a lot of things and um they were showing their um things and um they were showing their um things and um they were showing their um IoT platform and their and their IoT platform and their and their IoT platform and their and their dashboard. Obviously they're also uh dashboard. Obviously they're also uh dashboard. Obviously they're also uh talk about eating your own uh your own talk about eating your own uh your own talk about eating your own uh your own food, drinking your own champagne. Um food, drinking your own champagne. Um food, drinking your own champagne. Um they you know is that what they're they you know is that what they're they you know is that what they're doing?

doing? doing? >> Yeah. Their IoT management platform. >> Yeah. Their IoT management platform. >> Yeah. Their IoT management platform. Yeah. So they're showing that off too. Yeah. So they're showing that off too. Yeah. So they're showing that off too. We had some uh partners for Edi We had some uh partners for Edi We had some uh partners for Edi Foundation here. didn't have boots but Foundation here. didn't have boots but Foundation here. didn't have boots but like Initara was here CEO of Initera like Initara was here CEO of Initera like Initara was here CEO of Initera which does the neuromorphic computing we which does the neuromorphic computing we which does the neuromorphic computing we have Adam here out of Austin Texas which have Adam here out of Austin Texas which have Adam here out of Austin Texas which does the Wenbased kind of MLOps does the Wenbased kind of MLOps does the Wenbased kind of MLOps orchestration orchestration orchestration uh so we have a so some folks have uh so we have a so some folks have uh so we have a so some folks have booths other folks just kind of walking booths other folks just kind of walking booths other folks just kind of walking around so it's pretty cool around so it's pretty cool around so it's pretty cool >> yeah that you know that's another you >> yeah that you know that's another you >> yeah that you know that's another you know maybe we'll talk to uh you know know maybe we'll talk to uh you know know maybe we'll talk to uh you know Samch and Nordic because they have they Samch and Nordic because they have they Samch and Nordic because they have they have big booths they're showing a lot of have big booths they're showing a lot of have big booths they're showing a lot of stuff you know we want to hear about, stuff you know we want to hear about, stuff you know we want to hear about, you know, they think this was a a good you know, they think this was a a good you know, they think this was a a good idea to give Veni all that money for idea to give Veni all that money for idea to give Veni all that money for that show space. We sure think it is that show space. We sure think it is that show space. We sure think it is that it cost us anything. that it cost us anything. that it cost us anything. >> Um, but the that's another thing that's >> Um, but the that's another thing that's >> Um, but the that's another thing that's here. It's not no one is has overwhelmed here. It's not no one is has overwhelmed here. It's not no one is has overwhelmed the space like sometimes you see at a at the space like sometimes you see at a at the space like sometimes you see at a at a Mobile World Congress or at the you a Mobile World Congress or at the you a Mobile World Congress or at the you know at a distributor tech if you're in know at a distributor tech if you're in know at a distributor tech if you're in the energy industry um you know or you the energy industry um you know or you the energy industry um you know or you know or say um yeah where you basically know or say um yeah where you basically know or say um yeah where you basically have one vendor that you know basically have one vendor that you know basically have one vendor that you know basically takes over the space.

takes over the space. takes over the space. >> Uh that's that's not here. No, >> Uh that's that's not here. No, >> Uh that's that's not here. No, >> that at all. >> that at all. >> that at all. >> Edge impulse with the statistic. >> Edge impulse with the statistic. >> Edge impulse with the statistic. You have the best demo of the show. You have the best demo of the show. You have the best demo of the show. >> Uh, Edge impulse has the best demo by >> Uh, Edge impulse has the best demo by >> Uh, Edge impulse has the best demo by far. Uh, we'll have to do a side video far. Uh, we'll have to do a side video far. Uh, we'll have to do a side video to show it to show it to you. to show it to show it to you. to show it to show it to you. >> SWAT cars. >> SWAT cars. >> SWAT cars. >> SWAT cars. Super cool. Um, I crashed a >> SWAT cars. Super cool. Um, I crashed a >> SWAT cars. Super cool. Um, I crashed a bunch of times. bunch of times. bunch of times. >> I need more practice, but it did capture >> I need more practice, but it did capture >> I need more practice, but it did capture my data accurately every single time. my data accurately every single time. my data accurately every single time. >> So, I know when I crashed. Do you know >> So, I know when I crashed. Do you know >> So, I know when I crashed. Do you know when you crash? I know when I crashed. when you crash? I know when I crashed. when you crash? I know when I crashed. And the machine learning model running And the machine learning model running And the machine learning model running in the edge as well, right? in the edge as well, right? in the edge as well, right? >> Yes. >> Yes. >> Yes. Um well, uh you know, Simon and Data Um well, uh you know, Simon and Data Um well, uh you know, Simon and Data Cake, you know, they're here. Uh super Cake, you know, they're here. Uh super Cake, you know, they're here. Uh super cool visualization, uh platform. Um I cool visualization, uh platform. Um I cool visualization, uh platform. Um I think the the coolest thing I talked to think the the coolest thing I talked to think the the coolest thing I talked to them quite a bit, but I think that the them quite a bit, but I think that the them quite a bit, but I think that the coolest thing that I heard from Data coolest thing that I heard from Data coolest thing that I heard from Data Cake is that uh yes, they're capturing Cake is that uh yes, they're capturing Cake is that uh yes, they're capturing data. Yes, they're showing you data on data. Yes, they're showing you data on data. Yes, they're showing you data on the dashboard, but they're making it the dashboard, but they're making it the dashboard, but they're making it easy if the end customer wants to easy if the end customer wants to easy if the end customer wants to actuate on that data by building web actuate on that data by building web actuate on that data by building web hooks that you can let an agent talk to hooks that you can let an agent talk to hooks that you can let an agent talk to an agent and actuate in the real world.

an agent and actuate in the real world. an agent and actuate in the real world. Simple scenario is going to be if the Simple scenario is going to be if the Simple scenario is going to be if the light turns on after 2 minutes like light turns on after 2 minutes like light turns on after 2 minutes like physically turn a switch off. Uh that's physically turn a switch off. Uh that's physically turn a switch off. Uh that's built in. Um which I thought it was built in. Um which I thought it was built in. Um which I thought it was super cool because it's nothing that super cool because it's nothing that super cool because it's nothing that needed to be coded by somebody else. the needed to be coded by somebody else. the needed to be coded by somebody else. the the infrastructure is already there to the infrastructure is already there to the infrastructure is already there to let agent to agent. let agent to agent. let agent to agent. >> What you say is that they are providing >> What you say is that they are providing >> What you say is that they are providing an MCP protocol for aentic AI to an MCP protocol for aentic AI to an MCP protocol for aentic AI to interact with the data stored on the interact with the data stored on the interact with the data stored on the cake or cake or cake or >> u I am going to simplify it as it's a >> u I am going to simplify it as it's a >> u I am going to simplify it as it's a web hook that was already part of their web hook that was already part of their web hook that was already part of their template. Okay, template. Okay, template. Okay, >> I don't know the technical details, so I >> I don't know the technical details, so I >> I don't know the technical details, so I don't want to I don't want to answer it don't want to I don't want to answer it don't want to I don't want to answer it again. The way I took it was the the again. The way I took it was the the again. The way I took it was the the work was done for me to now grab, you work was done for me to now grab, you work was done for me to now grab, you know, an agent to consume this data from know, an agent to consume this data from know, an agent to consume this data from data and act in the real world. data and act in the real world. data and act in the real world. >> Very cool. Yeah, I'm going to check this >> Very cool. Yeah, I'm going to check this >> Very cool. Yeah, I'm going to check this demo tomorrow. demo tomorrow. demo tomorrow. >> You'll be the technical checker, not me. >> You'll be the technical checker, not me. >> You'll be the technical checker, not me. >> Uh who else did I talk to? Uh our >> Uh who else did I talk to? Uh our >> Uh who else did I talk to? Uh our friends at Flowfuse are here. Big note friends at Flowfuse are here. Big note friends at Flowfuse are here. Big note from Flowfuse. they were not blowing any from Flowfuse. they were not blowing any from Flowfuse. they were not blowing any fuses. Um, fuses. Um, fuses. Um, super cool. Um my favorite thing is that super cool. Um my favorite thing is that super cool. Um my favorite thing is that so once again we love to talk about the so once again we love to talk about the so once again we love to talk about the separation of IT and OT and all the separation of IT and OT and all the separation of IT and OT and all the reasons why that is and the cultural reasons why that is and the cultural reasons why that is and the cultural reasons and they have a very uh friendly reasons and they have a very uh friendly reasons and they have a very uh friendly way where OT data can interact with OT way where OT data can interact with OT way where OT data can interact with OT data to be able to find uh efficiencies data to be able to find uh efficiencies data to be able to find uh efficiencies on the OT side like that is their target

on the OT side like that is their target on the OT side like that is their target but caring for the IT side of the house but caring for the IT side of the house but caring for the IT side of the house caring for an ERP caring for an ERP caring for an ERP or CRM so that the entire business uh is or CRM so that the entire business uh is or CRM so that the entire business uh is able to um get the efficiencies from uh able to um get the efficiencies from uh able to um get the efficiencies from uh from the OT data. Uh super cool, easy from the OT data. Uh super cool, easy from the OT data. Uh super cool, easy platform, you know, machine agnostics, platform, you know, machine agnostics, platform, you know, machine agnostics, all the uh you know, supports tons of all the uh you know, supports tons of all the uh you know, supports tons of protocols, uh tons of MQTT brokers. Uh protocols, uh tons of MQTT brokers. Uh protocols, uh tons of MQTT brokers. Uh so another example someone who's here to so another example someone who's here to so another example someone who's here to collaborate in a in a in an open uh in collaborate in a in a in an open uh in collaborate in a in a in an open uh in an open system open source uh like super an open system open source uh like super an open system open source uh like super cool shop. cool shop. cool shop. Uh we're not going to walk you through Uh we're not going to walk you through Uh we're not going to walk you through the list. So I I'll end with Centropy the list. So I I'll end with Centropy the list. So I I'll end with Centropy AI. I've never heard of them till today. AI. I've never heard of them till today. AI. I've never heard of them till today. They they've been around for uh less They they've been around for uh less They they've been around for uh less than a year. uh startup out of uh Milan than a year. uh startup out of uh Milan than a year. uh startup out of uh Milan and they have uh you know a hardware and and they have uh you know a hardware and and they have uh you know a hardware and software machine monitoring um widget. software machine monitoring um widget. software machine monitoring um widget. >> Uh but one thing that I found uh super >> Uh but one thing that I found uh super >> Uh but one thing that I found uh super cool that they're doing is that they cool that they're doing is that they cool that they're doing is that they have uh an idea to focus on specific have uh an idea to focus on specific have uh an idea to focus on specific niches even though they know they can do niches even though they know they can do niches even though they know they can do other things. When I asked the question other things. When I asked the question other things. When I asked the question of like, hey, do you have to focus on of like, hey, do you have to focus on of like, hey, do you have to focus on one thing, one thing, one thing, >> right?

>> right? >> right? >> I I got a super cool answer of whether >> I I got a super cool answer of whether >> I I got a super cool answer of whether focus is even though they can do other focus is even though they can do other focus is even though they can do other things with the same solution. things with the same solution. things with the same solution. >> And u and this is something that, you >> And u and this is something that, you >> And u and this is something that, you know, I talked to a few founders here know, I talked to a few founders here know, I talked to a few founders here today. Um makes me feel really old that today. Um makes me feel really old that today. Um makes me feel really old that I'm like, yeah, like how old is your I'm like, yeah, like how old is your I'm like, yeah, like how old is your company? Oh, one, oh, you're just out of company? Oh, one, oh, you're just out of company? Oh, one, oh, you're just out of uni. Oh, wow. Yeah. Let me talk to you uni. Oh, wow. Yeah. Let me talk to you uni. Oh, wow. Yeah. Let me talk to you about things from a from a long time about things from a from a long time about things from a from a long time ago. But uh but a lot of uh a lot of ago. But uh but a lot of uh a lot of ago. But uh but a lot of uh a lot of young founders you know asking the young founders you know asking the young founders you know asking the questions of what is the right motion questions of what is the right motion questions of what is the right motion you know what is the right strategy you you know what is the right strategy you you know what is the right strategy you know if I hear that the aggregate market know if I hear that the aggregate market know if I hear that the aggregate market is this big is that where I should put is this big is that where I should put is this big is that where I should put my efforts or should I just think how do my efforts or should I just think how do my efforts or should I just think how do I just grab a slice of the market where I just grab a slice of the market where I just grab a slice of the market where I can do repeatable reproducible I can do repeatable reproducible I can do repeatable reproducible uh deliveries of solutions and it's I'm uh deliveries of solutions and it's I'm uh deliveries of solutions and it's I'm not providing the answer but this has not providing the answer but this has not providing the answer but this has been a conversation that I had at least been a conversation that I had at least been a conversation that I had at least six times today. So anyway, I'm six times today. So anyway, I'm six times today. So anyway, I'm misinforming folks on both sides.

misinforming folks on both sides. misinforming folks on both sides. >> That's very good that you put that you >> That's very good that you put that you >> That's very good that you put that you create those conversations because this create those conversations because this create those conversations because this is not the usual conversation that uh is not the usual conversation that uh is not the usual conversation that uh that you have with companies. Uh even that you have with companies. Uh even that you have with companies. Uh even the the the shareholders or investors don't even ask shareholders or investors don't even ask shareholders or investors don't even ask about that. So I think it's important about that. So I think it's important about that. So I think it's important someone can go there and and ask these someone can go there and and ask these someone can go there and and ask these hard questions uh and make the founders hard questions uh and make the founders hard questions uh and make the founders to start thinking on what the what the to start thinking on what the what the to start thinking on what the what the hell this guy is asking us. I don't had hell this guy is asking us. I don't had hell this guy is asking us. I don't had any idea that we had a we needed a any idea that we had a we needed a any idea that we had a we needed a strategy. What is a what does a strategy strategy. What is a what does a strategy strategy. What is a what does a strategy mean? mean? mean? >> No, I >> No, I >> No, I >> I think uh and especially those on the >> I think uh and especially those on the >> I think uh and especially those on the outside sometimes we take for granted outside sometimes we take for granted outside sometimes we take for granted here's the thing you're a founder and here's the thing you're a founder and here's the thing you're a founder and and you're after growth that is your and you're after growth that is your and you're after growth that is your focus like you you you you live and you focus like you you you you live and you focus like you you you you live and you that is your focus. is not we also don't that is your focus. is not we also don't that is your focus. is not we also don't need to make it a negative that oh you need to make it a negative that oh you need to make it a negative that oh you didn't think about this you're an idiot. didn't think about this you're an idiot. didn't think about this you're an idiot. No it's just it's a it's a sign of No it's just it's a it's a sign of No it's just it's a it's a sign of hyperfocus. hyperfocus. hyperfocus. >> If if it's your first company for sure >> If if it's your first company for sure >> If if it's your first company for sure that probably yeah you don't have any of that probably yeah you don't have any of that probably yeah you don't have any of these because you don't know these because you don't know these because you don't know >> Yeah. And now Pete you did like 17 >> Yeah. And now Pete you did like 17 >> Yeah. And now Pete you did like 17 panels today. I did. You're you're like panels today. I did. You're you're like panels today. I did. You're you're like panelist Pete today.

panelist Pete today. panelist Pete today. um what um you know what were some of um what um you know what were some of um what um you know what were some of the you know what were I mean we know the you know what were I mean we know the you know what were I mean we know what you were talking about but like what you were talking about but like what you were talking about but like what were you know maybe some curious what were you know maybe some curious what were you know maybe some curious questions where are some of the questions where are some of the questions where are some of the interactions what were folks asking uh interactions what were folks asking uh interactions what were folks asking uh of uh of what you guys were doing here of uh of what you guys were doing here of uh of what you guys were doing here >> yeah I mean you know general theme of >> yeah I mean you know general theme of >> yeah I mean you know general theme of >> where is edge AI at where it's going uh >> where is edge AI at where it's going uh >> where is edge AI at where it's going uh you know what's real and uh what's you know what's real and uh what's you know what's real and uh what's doable and some of the challenges I mean doable and some of the challenges I mean doable and some of the challenges I mean we had a panel on we call the farthest we had a panel on we call the farthest we had a panel on we call the farthest edge which is like the ultra light below edge which is like the ultra light below edge which is like the ultra light below low MCU level edge AI stuff which is low MCU level edge AI stuff which is low MCU level edge AI stuff which is pretty cool. Um and then we had other pretty cool. Um and then we had other pretty cool. Um and then we had other questions around from Imagine Mom had a questions around from Imagine Mom had a questions around from Imagine Mom had a panel which is pretty cool on IoT panel which is pretty cool on IoT panel which is pretty cool on IoT development and edge AI. So I think development and edge AI. So I think development and edge AI. So I think everyone's just kind of like you know everyone's just kind of like you know everyone's just kind of like you know turning this thing over and seeing like turning this thing over and seeing like turning this thing over and seeing like what's how is this part of our strategy? what's how is this part of our strategy? what's how is this part of our strategy? What can we do with it? What's happening What can we do with it? What's happening What can we do with it? What's happening next? Um, but yeah, it was great, you next? Um, but yeah, it was great, you next? Um, but yeah, it was great, you know, to the show organizers to put on a know, to the show organizers to put on a know, to the show organizers to put on a lot of AJI content for people to get lot of AJI content for people to get lot of AJI content for people to get educated a little bit. Maybe they come educated a little bit. Maybe they come educated a little bit. Maybe they come in from the Laurent space and they leave in from the Laurent space and they leave in from the Laurent space and they leave with a little more education. Uh, we had with a little more education. Uh, we had with a little more education. Uh, we had our scavenger hunt which is underway.

our scavenger hunt which is underway. our scavenger hunt which is underway. So, we'll see who wins the coffee mugs. So, we'll see who wins the coffee mugs. So, we'll see who wins the coffee mugs. Uh, so, but yeah, it's been fun. Uh, so, but yeah, it's been fun. Uh, so, but yeah, it's been fun. >> And do you think it's so I mean uh in um >> And do you think it's so I mean uh in um >> And do you think it's so I mean uh in um the the L in Laura when it's about low the the L in Laura when it's about low the the L in Laura when it's about low power, right? that's it's all around us. power, right? that's it's all around us. power, right? that's it's all around us. Um uh and obviously with uh you guys Um uh and obviously with uh you guys Um uh and obviously with uh you guys doing a lot of cool things at the edge doing a lot of cool things at the edge doing a lot of cool things at the edge which also have to be low power because which also have to be low power because which also have to be low power because there's only so much processing that we there's only so much processing that we there's only so much processing that we have on these uh on these devices. What have on these uh on these devices. What have on these uh on these devices. What would you say like is is this um is this would you say like is is this um is this would you say like is is this um is this a commonality made in heaven that's a commonality made in heaven that's a commonality made in heaven that's making these folks who've been doing making these folks who've been doing making these folks who've been doing Laura one for a long time consider edge Laura one for a long time consider edge Laura one for a long time consider edge architectures now? Well, there is the I architectures now? Well, there is the I architectures now? Well, there is the I think I mentioned this in my keynote think I mentioned this in my keynote think I mentioned this in my keynote talk was like the efficiency is the new talk was like the efficiency is the new talk was like the efficiency is the new currency, right? So, anything you can do currency, right? So, anything you can do currency, right? So, anything you can do to create more efficiency with your to create more efficiency with your to create more efficiency with your platform is monetizable usually uh platform is monetizable usually uh platform is monetizable usually uh because people could do more with less because people could do more with less because people could do more with less less power, less cost, you know, more less power, less cost, you know, more less power, less cost, you know, more impact, faster deployments. So, I think impact, faster deployments. So, I think impact, faster deployments. So, I think people that are doing in the radio space people that are doing in the radio space people that are doing in the radio space and people who do in the AI space, and people who do in the AI space, and people who do in the AI space, there's definitely a common cousins in there's definitely a common cousins in there's definitely a common cousins in that space. Although I would say for that space. Although I would say for that space. Although I would say for partners in our space, it's also it's partners in our space, it's also it's partners in our space, it's also it's efficiency also applies to the MPU efficiency also applies to the MPU efficiency also applies to the MPU space. I mean, just because you have a space. I mean, just because you have a space. I mean, just because you have a an MPU rack mounted, you know, 17in an MPU rack mounted, you know, 17in an MPU rack mounted, you know, 17in thing doesn't mean you shouldn't try to thing doesn't mean you shouldn't try to thing doesn't mean you shouldn't try to extract all the efficiencies that you extract all the efficiencies that you extract all the efficiencies that you can out because you're going to need the can out because you're going to need the can out because you're going to need the performance, performance, performance, >> it is going to consume power. There's >> it is going to consume power. There's >> it is going to consume power. There's thermal and heat dissipation issues. You thermal and heat dissipation issues. You thermal and heat dissipation issues. You know, imagine if we had data centers know, imagine if we had data centers know, imagine if we had data centers that didn't have all these thermal and

that didn't have all these thermal and that didn't have all these thermal and data heat issues, right? data heat issues, right? data heat issues, right? um that that's kind of when Edi holds um that that's kind of when Edi holds um that that's kind of when Edi holds the promise of doing things so much more the promise of doing things so much more the promise of doing things so much more efficiently. I was mentioning it's kind efficiently. I was mentioning it's kind efficiently. I was mentioning it's kind of like the steam engine era for edge AI of like the steam engine era for edge AI of like the steam engine era for edge AI right now or AI in general, right? It's right now or AI in general, right? It's right now or AI in general, right? It's like it works. You had to put a bunch of like it works. You had to put a bunch of like it works. You had to put a bunch of coal in there. You know, this this thing coal in there. You know, this this thing coal in there. You know, this this thing is coming down the tracks. You're like, is coming down the tracks. You're like, is coming down the tracks. You're like, okay, kind of I get it, but it's okay, kind of I get it, but it's okay, kind of I get it, but it's horribly inefficient. And so now at the horribly inefficient. And so now at the horribly inefficient. And so now at the frontiers like efficiency and whether frontiers like efficiency and whether frontiers like efficiency and whether that's radios or or AI, it's the same, that's radios or or AI, it's the same, that's radios or or AI, it's the same, you know, goal, right? So I think people you know, goal, right? So I think people you know, goal, right? So I think people are putting their thinking caps on and are putting their thinking caps on and are putting their thinking caps on and and you know, showing some breakaway and you know, showing some breakaway and you know, showing some breakaway stuff by being more efficient. So it's stuff by being more efficient. So it's stuff by being more efficient. So it's pretty cool. That's cool. pretty cool. That's cool. pretty cool. That's cool. >> Absolutely. But as well something um >> Absolutely. But as well something um >> Absolutely. But as well something um today I was talking with a company who today I was talking with a company who today I was talking with a company who were doing uh sensors and for example were doing uh sensors and for example were doing uh sensors and for example now he was uh the guy was showing me the now he was uh the guy was showing me the now he was uh the guy was showing me the CO2 sensor and I said okay what what CO2 sensor and I said okay what what CO2 sensor and I said okay what what does this sensor do? Ah it sends CO2 does this sensor do? Ah it sends CO2 does this sensor do? Ah it sends CO2 data readings every X vor one.

data readings every X vor one. data readings every X vor one. Okay. And uh so when I get 25 what does Okay. And uh so when I get 25 what does Okay. And uh so when I get 25 what does it mean? Is it good or bad? Why don't it mean? Is it good or bad? Why don't it mean? Is it good or bad? Why don't you train a machine learning model you train a machine learning model you train a machine learning model running in the edge of that running in the edge of that running in the edge of that microcontroller microcontroller microcontroller >> and basically detect anomaly detections >> and basically detect anomaly detections >> and basically detect anomaly detections or or predict uh specific patterns that or or predict uh specific patterns that or or predict uh specific patterns that can happen in the near future depending can happen in the near future depending can happen in the near future depending on a time series data that you have on a time series data that you have on a time series data that you have captured and and then you're giving a captured and and then you're giving a captured and and then you're giving a value right you're giving you're um value right you're giving you're um value right you're giving you're um showing that yeah something can happen showing that yeah something can happen showing that yeah something can happen and you can do and you can do and you can do >> dump pipe >> dump pipe >> dump pipe >> huh >> huh >> huh >> it's not just a dump pipe >> it's not just a dump pipe >> it's not just a dump pipe >> exactly because then all the business >> exactly because then all the business >> exactly because then all the business logic needs to be running somewhere logic needs to be running somewhere logic needs to be running somewhere that of course triggering alarms or that of course triggering alarms or that of course triggering alarms or whatever can happen can happen somewhere whatever can happen can happen somewhere whatever can happen can happen somewhere else but with the lower one I think it else but with the lower one I think it else but with the lower one I think it makes a lot of sense to because I think makes a lot of sense to because I think makes a lot of sense to because I think it's still the most um it's still the most um it's still the most um uh power hungry thing uh even in lower uh power hungry thing uh even in lower uh power hungry thing uh even in lower one I'm not sure about what I'm going to one I'm not sure about what I'm going to one I'm not sure about what I'm going to say 100% but probably it's sending data say 100% but probably it's sending data say 100% but probably it's sending data >> yeah I think getting stuff off chip is >> yeah I think getting stuff off chip is >> yeah I think getting stuff off chip is bad enough getting it off the device to bad enough getting it off the device to bad enough getting it off the device to the cloud it's like the cloud it's like the cloud it's like >> like someone gave an example of a cool >> like someone gave an example of a cool >> like someone gave an example of a cool scenario with the ultra low power AI was scenario with the ultra low power AI was scenario with the ultra low power AI was a I think it was fire. It was like a a I think it was fire. It was like a a I think it was fire. It was like a smoke detector that had a room uh person smoke detector that had a room uh person smoke detector that had a room uh person counter in the smoke detector. So, it counter in the smoke detector. So, it counter in the smoke detector. So, it could use heartbeat detection to count could use heartbeat detection to count could use heartbeat detection to count how many people were in the room. So, how many people were in the room. So, how many people were in the room. So, imagine in a hotel, right, and there's a imagine in a hotel, right, and there's a imagine in a hotel, right, and there's a fire, you don't know how many people are fire, you don't know how many people are fire, you don't know how many people are left where whatever. This thing could left where whatever. This thing could left where whatever. This thing could not only warn you of the smoke, but also not only warn you of the smoke, but also not only warn you of the smoke, but also count how many people were in the room count how many people were in the room count how many people were in the room using just, you know, radar type stuff,

using just, you know, radar type stuff, using just, you know, radar type stuff, not a camera. And that's with a battery not a camera. And that's with a battery not a camera. And that's with a battery that would last like 5 years. So now that would last like 5 years. So now that would last like 5 years. So now it's like your smoke detector is so much it's like your smoke detector is so much it's like your smoke detector is so much smarter because if you count occupancy. smarter because if you count occupancy. smarter because if you count occupancy. Um so I think stuff like that is just Um so I think stuff like that is just Um so I think stuff like that is just inevitable. But again it's about getting inevitable. But again it's about getting inevitable. But again it's about getting so efficient where the battery is just so efficient where the battery is just so efficient where the battery is just like it's just 5year battery, 10 year like it's just 5year battery, 10 year like it's just 5year battery, 10 year battery. You have to think about it. battery. You have to think about it. battery. You have to think about it. We're talking about the guy with the We're talking about the guy with the We're talking about the guy with the cows today. cows today. cows today. >> Yeah. >> Yeah. >> Yeah. >> Those cows the the cows are monitored >> Those cows the the cows are monitored >> Those cows the the cows are monitored and the cow runs low on your cows run and the cow runs low on your cows run and the cow runs low on your cows run out of battery. out of battery. out of battery. >> You got to recharge your cow. It's like >> You got to recharge your cow. It's like >> You got to recharge your cow. It's like a little thing that hangs around the a little thing that hangs around the a little thing that hangs around the neck or whatever. But so yeah, stuff neck or whatever. But so yeah, stuff neck or whatever. But so yeah, stuff like that is like imagine if it was so like that is like imagine if it was so like that is like imagine if it was so efficient that you didn't have bad efficient that you didn't have bad efficient that you didn't have bad issues. Um yeah, and I think that's issues. Um yeah, and I think that's issues. Um yeah, and I think that's where we're getting to with AI. I think where we're getting to with AI. I think where we're getting to with AI. I think we are Yeah, we are in the we are Yeah, we are in the we are Yeah, we are in the >> in the birth of edge AI, right? And a >> in the birth of edge AI, right? And a >> in the birth of edge AI, right? And a lot of companies have started to realize lot of companies have started to realize lot of companies have started to realize that it makes a lot of sense. It creates that it makes a lot of sense. It creates that it makes a lot of sense. It creates a lot of added value in their current a lot of added value in their current a lot of added value in their current products just to edi products just to edi products just to edi >> because it doesn't involve any hardware >> because it doesn't involve any hardware >> because it doesn't involve any hardware change or any change or any change or any >> Yeah. >> Yeah. >> Yeah. >> anything. Well, I was mentioning to >> anything. Well, I was mentioning to >> anything. Well, I was mentioning to folks, you know, like the hyperscaler folks, you know, like the hyperscaler folks, you know, like the hyperscaler model is a cool model for them because model is a cool model for them because model is a cool model for them because they charge you for getting on the train they charge you for getting on the train they charge you for getting on the train and then they charge you to get off the and then they charge you to get off the and then they charge you to get off the train, you know. So, imagine if you had train, you know. So, imagine if you had train, you know. So, imagine if you had a subway system like that where charge a subway system like that where charge a subway system like that where charge you twice, but that's kind of the cloud you twice, but that's kind of the cloud you twice, but that's kind of the cloud model.

>> Um, now you got me thinking about the >> Um, now you got me thinking about the the cows the cows the cows >> and the sheep was >> and the sheep was >> and the sheep was >> and the sheep earring. >> and the sheep earring. >> and the sheep earring. >> Yeah. Super super cool. and and but also >> Yeah. Super super cool. and and but also >> Yeah. Super super cool. and and but also your example with the with a CO2 monitor your example with the with a CO2 monitor your example with the with a CO2 monitor and again, you know, back to why as a and again, you know, back to why as a and again, you know, back to why as a collective we're all better. You know, collective we're all better. You know, collective we're all better. You know, maybe this guy figured out like, hey, maybe this guy figured out like, hey, maybe this guy figured out like, hey, this actually a good solution. If I can this actually a good solution. If I can this actually a good solution. If I can just tell someone, hey, here's your CO2 just tell someone, hey, here's your CO2 just tell someone, hey, here's your CO2 over here. Like, that might be good over here. Like, that might be good over here. Like, that might be good enough. enough. enough. But if if this is a business But if if this is a business But if if this is a business and we're asking the question of like and we're asking the question of like and we're asking the question of like what would you do with this data and what would you do with this data and what would you do with this data and what what system could this interact what what system could this interact what what system could this interact with to give you a better value like you with to give you a better value like you with to give you a better value like you know what and but sometimes again we know what and but sometimes again we know what and but sometimes again we just don't know everything if I'm just don't know everything if I'm just don't know everything if I'm focused on hey I'm just going to make focused on hey I'm just going to make focused on hey I'm just going to make the best CO2 sensor there is and I'm the best CO2 sensor there is and I'm the best CO2 sensor there is and I'm going to figure out the smallest payload going to figure out the smallest payload going to figure out the smallest payload possible because I'm going to use lower possible because I'm going to use lower possible because I'm going to use lower like that's it right and you know I'm like that's it right and you know I'm like that's it right and you know I'm not not not >> so how Why don't we take a step back and >> so how Why don't we take a step back and >> so how Why don't we take a step back and seriously put uh put our feet in the seriously put uh put our feet in the seriously put uh put our feet in the shoes of the buyer shoes of the buyer shoes of the buyer >> and and if you can't because you have >> and and if you can't because you have >> and and if you can't because you have the and this Yes. Yes. Very very the and this Yes. Yes. Very very the and this Yes. Yes. Very very cultural and accurate comment there. Uh cultural and accurate comment there. Uh cultural and accurate comment there. Uh we we place our feet in the clogs we we place our feet in the clogs we we place our feet in the clogs >> um of the buyer. And if you can't cuz >> um of the buyer. And if you can't cuz >> um of the buyer. And if you can't cuz you don't understand the buyer, well you don't understand the buyer, well you don't understand the buyer, well then be honest with the buyer like how then be honest with the buyer like how then be honest with the buyer like how how else would you use this? Because if how else would you use this? Because if how else would you use this? Because if uh if uh if if the CO2 monitor happens uh if uh if if the CO2 monitor happens uh if uh if if the CO2 monitor happens to be in a you know in a hotel space and

to be in a you know in a hotel space and to be in a you know in a hotel space and that means that air quality is bad. Do I that means that air quality is bad. Do I that means that air quality is bad. Do I need to do I need to flush the hback? need to do I need to flush the hback? need to do I need to flush the hback? Right. Ju just not tell me because Right. Ju just not tell me because Right. Ju just not tell me because there's going to be a young person at there's going to be a young person at there's going to be a young person at reception. We always blame the young reception. We always blame the young reception. We always blame the young people at the reception of oh I got the people at the reception of oh I got the people at the reception of oh I got the CO I got some alert that says CO2 high. CO I got some alert that says CO2 high. CO I got some alert that says CO2 high. I don't know what that is. What's CO? I don't know what that is. What's CO? I don't know what that is. What's CO? >> Yeah. CO25. So it says it's all in red. >> Yeah. CO25. So it says it's all in red. >> Yeah. CO25. So it says it's all in red. Is that Is that Is that >> it's branched? Yeah. So, blinking red. >> Anyway, we're coming up on I know we >> Anyway, we're coming up on I know we hope you have enough hard drive space to hope you have enough hard drive space to hope you have enough hard drive space to kind of record all of our stuff here. kind of record all of our stuff here. kind of record all of our stuff here. So, I know we're coming up. So, I know we're coming up. So, I know we're coming up. >> We'll deploy this at the edge. >> We'll deploy this at the edge. >> We'll deploy this at the edge. >> Yeah, that's true. That's true. But uh >> Yeah, that's true. That's true. But uh >> Yeah, that's true. That's true. But uh >> and um we have to talk about swag. >> and um we have to talk about swag. >> and um we have to talk about swag. >> Swag. Yes. >> Swag. Yes. >> Swag. Yes. >> Uh listen, look, just cuz I have it >> Uh listen, look, just cuz I have it >> Uh listen, look, just cuz I have it right here. right here. right here. >> If you don't know what these are, you >> If you don't know what these are, you >> If you don't know what these are, you need Edge AI socks. and the pole socks. need Edge AI socks. and the pole socks. need Edge AI socks. and the pole socks. >> This is gonna This is gonna make uh Pete >> This is gonna This is gonna make uh Pete >> This is gonna This is gonna make uh Pete tennis champion. tennis champion. tennis champion. >> Yeah, that's right. I'm gonna wear these >> Yeah, that's right. I'm gonna wear these >> Yeah, that's right. I'm gonna wear these to the playoffs and take care of itself to the playoffs and take care of itself to the playoffs and take care of itself >> and uh take your game to the next edge.

>> and uh take your game to the next edge. >> and uh take your game to the next edge. >> Take take the game to the edge. >> Um yeah, so I think that's uh you know, >> Um yeah, so I think that's uh you know, good recap of what's happening here. good recap of what's happening here. good recap of what's happening here. Today is day one out of two. We are very Today is day one out of two. We are very Today is day one out of two. We are very close to uh beer o'clock uh in in close to uh beer o'clock uh in in close to uh beer o'clock uh in in Amsterdam. It is about that time here Amsterdam. It is about that time here Amsterdam. It is about that time here and um I don't know any any closing and um I don't know any any closing and um I don't know any any closing words from you Mr. Mark sir. words from you Mr. Mark sir. words from you Mr. Mark sir. >> Yeah I'm really looking forward what's >> Yeah I'm really looking forward what's >> Yeah I'm really looking forward what's um next in the Yeah I'm really excited um next in the Yeah I'm really excited um next in the Yeah I'm really excited about this year to have these many about this year to have these many about this year to have these many friends together here right in in friends together here right in in friends together here right in in Amsterdam and looking forward to see Amsterdam and looking forward to see Amsterdam and looking forward to see what's next on this 2026 season. I think what's next on this 2026 season. I think what's next on this 2026 season. I think we are going to have like a massive uh we are going to have like a massive uh we are going to have like a massive uh news really soon in the ecosystem. news really soon in the ecosystem. news really soon in the ecosystem. So yeah, looking forward to see how the So yeah, looking forward to see how the So yeah, looking forward to see how the community or the ecosystem reacts community or the ecosystem reacts community or the ecosystem reacts because as as Vinka said, right, it's because as as Vinka said, right, it's because as as Vinka said, right, it's about ecosystem. It's about being all about ecosystem. It's about being all about ecosystem. It's about being all together open and helping each other. So together open and helping each other. So together open and helping each other. So together together together >> Yeah, apparently the tagline. >> Yeah, apparently the tagline. >> Yeah, apparently the tagline. >> That is a tagline. >> That is a tagline. >> That is a tagline. >> Last thoughts for you, Pete?

>> Last thoughts for you, Pete? >> Last thoughts for you, Pete? >> I think it's been great. I mean, you >> I think it's been great. I mean, you >> I think it's been great. I mean, you know, this is kind of what it's all know, this is kind of what it's all know, this is kind of what it's all about and uh you know, this is such a about and uh you know, this is such a about and uh you know, this is such a worldwide phenomenon. you know, you do worldwide phenomenon. you know, you do worldwide phenomenon. you know, you do see some people, the same people in some see some people, the same people in some see some people, the same people in some cases around, but there's also so many cases around, but there's also so many cases around, but there's also so many regional companies that are doing cool regional companies that are doing cool regional companies that are doing cool things, whether it's here, it's in things, whether it's here, it's in things, whether it's here, it's in Taiwan, or it's in Texas or whatever. Taiwan, or it's in Texas or whatever. Taiwan, or it's in Texas or whatever. So, um, that's another cool thing is I So, um, that's another cool thing is I So, um, that's another cool thing is I think that there's a lot of opportunity think that there's a lot of opportunity think that there's a lot of opportunity around the world for this stuff. So, around the world for this stuff. So, around the world for this stuff. So, >> nice. With that, you've made it to the >> nice. With that, you've made it to the >> nice. With that, you've made it to the end of a special episode, end of a special episode, end of a special episode, >> right? >> right? >> right? >> Live from Amsterdam in the Netherlands, >> Live from Amsterdam in the Netherlands, >> Live from Amsterdam in the Netherlands, coming from the future. Very Stanley coming from the future. Very Stanley coming from the future. Very Stanley Cubri Space Odyssey. uh background here. Cubri Space Odyssey. uh background here. Cubri Space Odyssey. uh background here. Hopefully the aliens won't come out and Hopefully the aliens won't come out and Hopefully the aliens won't come out and eat us. But uh thank you for watching. eat us. But uh thank you for watching. eat us. But uh thank you for watching. Uh remember IoT Coffee Talk. If you're Uh remember IoT Coffee Talk. If you're Uh remember IoT Coffee Talk. If you're not following us on YouTube, you're not following us on YouTube, you're not following us on YouTube, you're missing out. If you have extra money missing out. If you have extra money missing out. If you have extra money from your uh Nvidia um stock sale, from your uh Nvidia um stock sale, from your uh Nvidia um stock sale, >> please please send us your dividends to >> please please send us your dividends to >> please please send us your dividends to elevate our kids.org. Refresh Mission. elevate our kids.org. Refresh Mission. elevate our kids.org. Refresh Mission. We're making sure that we're trying to We're making sure that we're trying to We're making sure that we're trying to close the digital divide. Uh folks are close the digital divide. Uh folks are close the digital divide. Uh folks are doing a great job with that program.

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