IoT Coffee Talk: Episode 176 - Do Events Make Sense Anymore? (Live from MWC LV 2023)

all right all right all right we gotta all right all right all right we gotta pretend we're rocking out dude we are pretend we're rocking out dude we are pretend we're rocking out dude we are rocking out big time rocking out live rocking out big time rocking out live rocking out big time rocking out live yeah here at mwc Las Vegas yeah here at mwc Las Vegas yeah here at mwc Las Vegas 2023 and that rhymes I'm rapping this 2023 and that rhymes I'm rapping this 2023 and that rhymes I'm rapping this morning it's crazy right I love it it's morning it's crazy right I love it it's morning it's crazy right I love it it's just pure Insanity yeah so here we are just pure Insanity yeah so here we are just pure Insanity yeah so here we are in the big Lobby this Atrium area of in the big Lobby this Atrium area of in the big Lobby this Atrium area of what I think this is the West Hall right what I think this is the West Hall right what I think this is the West Hall right yeah I think that's right yeah and you yeah I think that's right yeah and you yeah I think that's right yeah and you can see the massive crowds here can see the massive crowds here can see the massive crowds here oh my God the guys at gsma are gonna oh my God the guys at gsma are gonna oh my God the guys at gsma are gonna kick my ass there's like at least kick my ass there's like at least kick my ass there's like at least there's at least 20 people at the event there's at least 20 people at the event there's at least 20 people at the event there that's great man yeah yeah yeah there that's great man yeah yeah yeah there that's great man yeah yeah yeah and then you know what here's the big and then you know what here's the big and then you know what here's the big news actually this is the big news you news actually this is the big news you news actually this is the big news you see the uh the Dome thingy back there see the uh the Dome thingy back there see the uh the Dome thingy back there you know the if I can show you guys if I can show you guys yeah that thing is uh opening up this yeah that thing is uh opening up this yeah that thing is uh opening up this weekend with YouTube playing ah playing weekend with YouTube playing ah playing weekend with YouTube playing ah playing there yeah that is awesome I love it there yeah that is awesome I love it there yeah that is awesome I love it yeah that is the thing you know it is it yeah that is the thing you know it is it yeah that is the thing you know it is it is much better than mwc 2023 is much better than mwc 2023 is much better than mwc 2023 unfortunately but wow would you say how unfortunately but wow would you say how unfortunately but wow would you say how are you doing I'm good it's the turnout are you doing I'm good it's the turnout are you doing I'm good it's the turnout smaller this year than last year yeah smaller this year than last year yeah smaller this year than last year yeah notably so I think um you know a lot of notably so I think um you know a lot of notably so I think um you know a lot of the vendors that I talk to and The the vendors that I talk to and The the vendors that I talk to and The Operators you know they were saying yeah Operators you know they were saying yeah Operators you know they were saying yeah you know it seems a little bit lighter you know it seems a little bit lighter you know it seems a little bit lighter yeah

yeah yeah some of them use the the term a lot some of them use the the term a lot some of them use the the term a lot lighter a lot lighter but uh yeah that's lighter a lot lighter but uh yeah that's lighter a lot lighter but uh yeah that's weird I mean last year it was pretty weird I mean last year it was pretty weird I mean last year it was pretty light right it was light last year yeah light right it was light last year yeah light right it was light last year yeah yeah that's kind of where my head was at yeah that's kind of where my head was at yeah that's kind of where my head was at when thinking about whether I should go when thinking about whether I should go when thinking about whether I should go or not because last year was kind of not or not because last year was kind of not or not because last year was kind of not that big a deal that big a deal that big a deal you know the problem is this can have a you know the problem is this can have a you know the problem is this can have a Snowball Effect because you know events Snowball Effect because you know events Snowball Effect because you know events like this are driven by The exhibitors like this are driven by The exhibitors like this are driven by The exhibitors Who are paying money to be there and if Who are paying money to be there and if Who are paying money to be there and if they don't see enough customers or they don't see enough customers or they don't see enough customers or enough stuff then they're gonna pull out enough stuff then they're gonna pull out enough stuff then they're gonna pull out and then it'll you know how it goes yeah and then it'll you know how it goes yeah and then it'll you know how it goes yeah I mean I guess for the analysts it's I mean I guess for the analysts it's I mean I guess for the analysts it's okay because we get the announcements we okay because we get the announcements we okay because we get the announcements we get these free breakfasts in the morning get these free breakfasts in the morning get these free breakfasts in the morning and you know and you know and you know um um um yeah as long as it's okay this little yeah as long as it's okay this little yeah as long as it's okay this little handful of people are taken care of with handful of people are taken care of with handful of people are taken care of with this multi-million dollar event this multi-million dollar event this multi-million dollar event just having you guys all fly to some just having you guys all fly to some just having you guys all fly to some small office in Silicon Valley or small office in Silicon Valley or small office in Silicon Valley or something yeah something yeah something yeah it's just nonsense right I wonder um is it's just nonsense right I wonder um is it's just nonsense right I wonder um is this does it I wonder if this is this does it I wonder if this is this does it I wonder if this is indicative at all you know when we think indicative at all you know when we think indicative at all you know when we think about we try to find signals in the about we try to find signals in the about we try to find signals in the economy how well economy is doing or economy how well economy is doing or economy how well economy is doing or different sectors of the economy is different sectors of the economy is different sectors of the economy is doing and yeah and you you always wonder doing and yeah and you you always wonder doing and yeah and you you always wonder um if the signals you know obviously um if the signals you know obviously um if the signals you know obviously things were fine in Barcelona this last things were fine in Barcelona this last things were fine in Barcelona this last time we were there seeing or seemed like time we were there seeing or seemed like time we were there seeing or seemed like it yeah hopefully you'll be there this it yeah hopefully you'll be there this it yeah hopefully you'll be there this year I mean this year Barcelona will

year I mean this year Barcelona will year I mean this year Barcelona will will be a really good one will be a really good one will be a really good one um um um it's just you you are you're right it's it's just you you are you're right it's it's just you you are you're right it's indicative of the industry and I think indicative of the industry and I think indicative of the industry and I think this is a little bit expected because this is a little bit expected because this is a little bit expected because the the the operators the big guys uh but the operators the big guys uh but the operators the big guys uh but the exception maybe maybe T-Mobile or exception maybe maybe T-Mobile or exception maybe maybe T-Mobile or um you know ramping down their spending um you know ramping down their spending um you know ramping down their spending so yeah and I think you know so yeah and I think you know so yeah and I think you know I talked to a few uh folks about what I talked to a few uh folks about what I talked to a few uh folks about what about quote 5G monetization and you know about quote 5G monetization and you know about quote 5G monetization and you know they're trying but they're trying but they're trying but um you know they've been trying for a um you know they've been trying for a um you know they've been trying for a long time and you know I don't know if long time and you know I don't know if long time and you know I don't know if they actually have new tricks that that they actually have new tricks that that they actually have new tricks that that um they can play to make it happen I um they can play to make it happen I um they can play to make it happen I think they keep going back to the same think they keep going back to the same think they keep going back to the same Playbook right so you right the business Playbook right so you right the business Playbook right so you right the business uh you know these different business uh you know these different business uh you know these different business groups groups groups in these operator organizations uh doing in these operator organizations uh doing in these operator organizations uh doing iot and it's just like look guys [ __ ] iot and it's just like look guys [ __ ] iot and it's just like look guys [ __ ] kind of looks the same that's what you kind of looks the same that's what you kind of looks the same that's what you guys did last time and it didn't work guys did last time and it didn't work guys did last time and it didn't work because you didn't approach it right and because you didn't approach it right and because you didn't approach it right and you know and you know and you know and um yeah and we'll see I mean yeah um yeah and we'll see I mean yeah um yeah and we'll see I mean yeah T-Mobile uh T-Mobile business you have T-Mobile uh T-Mobile business you have T-Mobile uh T-Mobile business you have Verizon business ATT Business let's see Verizon business ATT Business let's see Verizon business ATT Business let's see if these guys can find some game you if these guys can find some game you if these guys can find some game you know but yeah know but yeah know but yeah if they're banking on private 5G if they're banking on private 5G if they're banking on private 5G networks it's like I was on a panel

networks it's like I was on a panel networks it's like I was on a panel and all I can say is people have to watch all I can say is people have to watch iot iot iot we have already talked about this stuff we have already talked about this stuff we have already talked about this stuff right we have already talked about this right we have already talked about this right we have already talked about this stuff for three years and it's stuff for three years and it's stuff for three years and it's documented we've been talking about this documented we've been talking about this documented we've been talking about this stuff yeah you gotta watch the show stop stuff yeah you gotta watch the show stop stuff yeah you gotta watch the show stop watching all this other nonsense because watching all this other nonsense because watching all this other nonsense because we keep it real right I mean absolutely we keep it real right I mean absolutely we keep it real right I mean absolutely and you know what what I've I'm starting and you know what what I've I'm starting and you know what what I've I'm starting to find is a lot of companies are are to find is a lot of companies are are to find is a lot of companies are are valuing reality you know what I'm saying valuing reality you know what I'm saying valuing reality you know what I'm saying because a lot of the fluff you just because a lot of the fluff you just because a lot of the fluff you just can't sell it right now right you can't can't sell it right now right you can't can't sell it right now right you can't sell OBS it just doesn't work you know sell OBS it just doesn't work you know sell OBS it just doesn't work you know what there are so many interesting what there are so many interesting what there are so many interesting signals signals signals in the marketplace or in the economy in the marketplace or in the economy in the marketplace or in the economy generally speaking I went to take my car generally speaking I went to take my car generally speaking I went to take my car in to do a little whatever service on it in to do a little whatever service on it in to do a little whatever service on it at the Infiniti dealership yesterday and at the Infiniti dealership yesterday and at the Infiniti dealership yesterday and I'm talking to the guy in the service I'm talking to the guy in the service I'm talking to the guy in the service area there who's kind of managing me area there who's kind of managing me area there who's kind of managing me whatever whatever and he's managing you whatever whatever and he's managing you whatever whatever and he's managing you yeah he's managing my car it might like yeah he's managing my car it might like yeah he's managing my car it might like whatever my oil change and whatever whatever my oil change and whatever whatever my oil change and whatever other BS thing they did to it but other BS thing they did to it but other BS thing they did to it but comments from him was he was in sales comments from him was he was in sales comments from him was he was in sales and he had to go into service because he and he had to go into service because he and he had to go into service because he said nobody's buying any cars in fact he said nobody's buying any cars in fact he said nobody's buying any cars in fact he goes not just their cars no cars and goes not just their cars no cars and goes not just their cars no cars and then he started talking about his then he started talking about his then he started talking about his friends who were in real estate and friends who were in real estate and friends who were in real estate and they're not selling anything and it it they're not selling anything and it it they're not selling anything and it it was you know you hear about the high

was you know you hear about the high was you know you hear about the high interest rates interest rates interest rates um yeah it's like it's like stalling a um yeah it's like it's like stalling a um yeah it's like it's like stalling a lot of purchases or a lot of things are lot of purchases or a lot of things are lot of purchases or a lot of things are not happening that obviously we just not happening that obviously we just not happening that obviously we just came from a world of cheap money came from a world of cheap money came from a world of cheap money where interest rates were close to zero where interest rates were close to zero where interest rates were close to zero and so VCS were just flooding the market and so VCS were just flooding the market and so VCS were just flooding the market with cheap free money and it helped and with cheap free money and it helped and with cheap free money and it helped and now money's not cheap anymore and it now money's not cheap anymore and it now money's not cheap anymore and it it's having an impact on everyone I it's having an impact on everyone I it's having an impact on everyone I think think think um it's just it's interesting another um it's just it's interesting another um it's just it's interesting another interesting signal I got related to interesting signal I got related to interesting signal I got related to Telecom and the edge specifically Telecom and the edge specifically Telecom and the edge specifically so I'm a co-chair for this connected so I'm a co-chair for this connected so I'm a co-chair for this connected intelligence Council up here in the intelligence Council up here in the intelligence Council up here in the Seattle Bellevue area you know which Seattle Bellevue area you know which Seattle Bellevue area you know which yeah came out of our Washington iot yeah came out of our Washington iot yeah came out of our Washington iot Council and so all the people who are Council and so all the people who are Council and so all the people who are part of that Council we had our meeting part of that Council we had our meeting part of that Council we had our meeting yesterday and they're they're the who's yesterday and they're they're the who's yesterday and they're they're the who's who's in Tech and they all work for yeah who's in Tech and they all work for yeah who's in Tech and they all work for yeah and people at particular mobile and people at particular mobile and people at particular mobile operators and others that I won't name operators and others that I won't name operators and others that I won't name there they said yeah I'm working on Mech there they said yeah I'm working on Mech there they said yeah I'm working on Mech and I'm working this like well how's and I'm working this like well how's and I'm working this like well how's that going that going that going and they're like well it's been a lot of and they're like well it's been a lot of and they're like well it's been a lot of marketing and talk but it really you marketing and talk but it really you marketing and talk but it really you know we made we made deals with know we made we made deals with know we made we made deals with different players to have our Mech different players to have our Mech different players to have our Mech offering for 5G any goats offering for 5G any goats offering for 5G any goats there's no traction it's talk but no there's no traction it's talk but no there's no traction it's talk but no traction uh yeah same with private 5G traction uh yeah same with private 5G traction uh yeah same with private 5G the the same people who were involved in the the same people who were involved in the the same people who were involved in their operator would were trying to roll their operator would were trying to roll their operator would were trying to roll out private 5G it you know yeah it

out private 5G it you know yeah it out private 5G it you know yeah it hasn't been this big giant hasn't been this big giant hasn't been this big giant Avalanche of customers like oh thank God Avalanche of customers like oh thank God Avalanche of customers like oh thank God I can get 5G in my building yeah yeah I I can get 5G in my building yeah yeah I I can get 5G in my building yeah yeah I just haven't seen it they just yeah it's just haven't seen it they just yeah it's just haven't seen it they just yeah it's just you know there was a lot of Hope a just you know there was a lot of Hope a just you know there was a lot of Hope a lot of talk a lot of whatever and you lot of talk a lot of whatever and you lot of talk a lot of whatever and you know well you know I I told the T-Mobile guys well you know I I told the T-Mobile guys it's like yeah you know it's like yeah you know it's like yeah you know um it's like how much longer are you um it's like how much longer are you um it's like how much longer are you guys gonna put up the same like you know guys gonna put up the same like you know guys gonna put up the same like you know use cases and blah blah blah for every use cases and blah blah blah for every use cases and blah blah blah for every revamping of this whole 5G story and revamping of this whole 5G story and revamping of this whole 5G story and it's like you know at this point it's it's like you know at this point it's it's like you know at this point it's [ __ ] so when you guys put stuff up [ __ ] so when you guys put stuff up [ __ ] so when you guys put stuff up like that it uses lose credibility it like that it uses lose credibility it like that it uses lose credibility it basically means you don't know what the basically means you don't know what the basically means you don't know what the answer is you're you're just going back answer is you're you're just going back answer is you're you're just going back to the same to the same to the same script script script and I I don't know is the network going and I I don't know is the network going and I I don't know is the network going to save you to save you to save you um um um yeah and you know it's just yeah it's just a and you know it's just yeah it's just a convenient thing it's like the convenient thing it's like the convenient thing it's like the boilerplate stuff it's like how can you boilerplate stuff it's like how can you boilerplate stuff it's like how can you keep using boilerplate perspectives and keep using boilerplate perspectives and keep using boilerplate perspectives and who's feeding this stuff to you guys you who's feeding this stuff to you guys you who's feeding this stuff to you guys you know what I'm saying it's like none of know what I'm saying it's like none of know what I'm saying it's like none of the stuff has worked right um you know the stuff has worked right um you know the stuff has worked right um you know we don't see drones everywhere we don't we don't see drones everywhere we don't we don't see drones everywhere we don't have you know friggin uh have you know friggin uh have you know friggin uh intercontinental ballistic intercontinental ballistic intercontinental ballistic um you know sidewalk um you know sidewalk um you know sidewalk surgery and crap like that robotic surgery and crap like that robotic surgery and crap like that robotic surgery it's just not happening you know

surgery it's just not happening you know surgery it's just not happening you know um so when when are you gonna put um so when when are you gonna put um so when when are you gonna put something out there that actually makes something out there that actually makes something out there that actually makes sense and is thoughtful do you know what sense and is thoughtful do you know what sense and is thoughtful do you know what I'm saying not just some convenient I'm saying not just some convenient I'm saying not just some convenient flashy BS that it never works for you in flashy BS that it never works for you in flashy BS that it never works for you in the to begin with you know what I'm the to begin with you know what I'm the to begin with you know what I'm saying it's like how many times are you saying it's like how many times are you saying it's like how many times are you gonna repeat this stuff gonna repeat this stuff gonna repeat this stuff yeah you know especially now when no one yeah you know especially now when no one yeah you know especially now when no one has an appetite for stuff that doesn't has an appetite for stuff that doesn't has an appetite for stuff that doesn't deliver value you know and more deliver value you know and more deliver value you know and more importantly importantly importantly you know you're not even able to deliver you know you're not even able to deliver you know you're not even able to deliver on that that promise right so why do you on that that promise right so why do you on that that promise right so why do you keep putting it up there yeah 5G can do keep putting it up there yeah 5G can do keep putting it up there yeah 5G can do that because your network can't do that that because your network can't do that that because your network can't do that so stop showing that stuff unless you're so stop showing that stuff unless you're so stop showing that stuff unless you're really going to invest in getting the really going to invest in getting the really going to invest in getting the kind of coverage and uh you know uh and kind of coverage and uh you know uh and kind of coverage and uh you know uh and making these things fantasies quite making these things fantasies quite making these things fantasies quite honestly possible because it's just honestly possible because it's just honestly possible because it's just fantasy yeah you know fantasy yeah you know fantasy yeah you know um no you're right you're right I mean um no you're right you're right I mean um no you're right you're right I mean but you know that's the disturbing but you know that's the disturbing but you know that's the disturbing things that you have pretty much all of things that you have pretty much all of things that you have pretty much all of them just going and you're feeling the them just going and you're feeling the them just going and you're feeling the same crap it's like last week you know Steve Bremer and I last week you know Steve Bremer and I and Bill Pugh were at that applied and Bill Pugh were at that applied and Bill Pugh were at that applied intelligence live event at Austin intelligence live event at Austin intelligence live event at Austin it felt a little light there too it felt a little light there too it felt a little light there too really it was light yeah yeah the expo really it was light yeah yeah the expo really it was light yeah yeah the expo hall it was like I talked to exhibitors

hall it was like I talked to exhibitors hall it was like I talked to exhibitors they were not happy they're not happy they were not happy they're not happy they were not happy they're not happy because they spend a lot of money and because they spend a lot of money and because they spend a lot of money and time to go there time to go there time to go there to sponsor the set up their gear all to sponsor the set up their gear all to sponsor the set up their gear all that stuff for the whole point of leads that stuff for the whole point of leads that stuff for the whole point of leads and meeting customers to make to do and meeting customers to make to do and meeting customers to make to do business and when it it was light and business and when it it was light and business and when it it was light and the individual session rooms that I was the individual session rooms that I was the individual session rooms that I was speaking at and built you know if you're speaking at and built you know if you're speaking at and built you know if you're on the headline stage it seemed kind of on the headline stage it seemed kind of on the headline stage it seemed kind of okay even though it's not a giant okay even though it's not a giant okay even though it's not a giant audience if you're back in the breakout audience if you're back in the breakout audience if you're back in the breakout rooms just doing the normal panels and rooms just doing the normal panels and rooms just doing the normal panels and breakout sessions you know when you when breakout sessions you know when you when breakout sessions you know when you when you're in a room and there's like 10 you're in a room and there's like 10 you're in a room and there's like 10 people in there people in there people in there you start to question why did I fly to you start to question why did I fly to you start to question why did I fly to this place and spend money and time this place and spend money and time this place and spend money and time uh for a handful of people you know uh for a handful of people you know uh for a handful of people you know yeah and then they didn't even record it yeah and then they didn't even record it yeah and then they didn't even record it so you know there's no record of your so you know there's no record of your so you know there's no record of your magnificent magnificent magnificent yeah panel perspective you know it's yeah panel perspective you know it's yeah panel perspective you know it's like yeah I know yeah it does like yeah I know yeah it does like yeah I know yeah it does it did suck you know and so uh you know it did suck you know and so uh you know it did suck you know and so uh you know yeah I I was like why the hell did I fly yeah I I was like why the hell did I fly yeah I I was like why the hell did I fly why did I spend the money it wasn't like why did I spend the money it wasn't like why did I spend the money it wasn't like they're paying me to come there like they're paying me to come there like they're paying me to come there like other events were the speakers get paid other events were the speakers get paid other events were the speakers get paid yeah yeah and so yeah yeah and so yeah yeah and so oh gosh all this stuff has an impact you oh gosh all this stuff has an impact you oh gosh all this stuff has an impact you know do it I know and we just sound like know do it I know and we just sound like know do it I know and we just sound like such Debbie downers it's like sad yeah such Debbie downers it's like sad yeah such Debbie downers it's like sad yeah depressed well I but you know that's the depressed well I but you know that's the depressed well I but you know that's the state how much longer is FWC going on

state how much longer is FWC going on state how much longer is FWC going on for for for today uh tomorrow and then actually today uh tomorrow and then actually today uh tomorrow and then actually until Thursday I don't know if I expect to have a lot I don't know if I expect to have a lot of people in there by nine or not I of people in there by nine or not I of people in there by nine or not I don't know don't know don't know oh what do you mean where you are you oh what do you mean where you are you oh what do you mean where you are you know oh you're you're um not right now I know oh you're you're um not right now I know oh you're you're um not right now I mean you're at the West Hall and it's mean you're at the West Hall and it's mean you're at the West Hall and it's pretty empty but maybe people are still pretty empty but maybe people are still pretty empty but maybe people are still asleep asleep asleep wow wow wow I don't know I don't know either you I don't know I don't know either you I don't know I don't know either you know I don't know how many people go to know I don't know how many people go to know I don't know how many people go to mwc I don't know how many people go to mwc I don't know how many people go to mwc I don't know how many people go to mwc either there or Barca or anywhere mwc either there or Barca or anywhere mwc either there or Barca or anywhere specifically for breakout sessions specifically for breakout sessions specifically for breakout sessions I really feel like that event is more I really feel like that event is more I really feel like that event is more about the expo hall all the vendors about the expo hall all the vendors about the expo hall all the vendors yeah yeah I mean you know yeah yeah I mean you know yeah yeah I mean you know um I think it is much better to spend time I think it is much better to spend time in the exhibition Halls just because in the exhibition Halls just because in the exhibition Halls just because um you get so much more um you get so much more um you get so much more I'm just talking to I'm just talking to I'm just talking to the the you know the real folks right the the you know the real folks right the the you know the real folks right not listening to the CEO not listening to the CEO not listening to the CEO catches and stuff that end up being you catches and stuff that end up being you catches and stuff that end up being you know it's like okay you guys put out a know it's like okay you guys put out a know it's like okay you guys put out a press release but I want to get into press release but I want to get into press release but I want to get into dirty details so right dirty details so right dirty details so right right let's talk about that instead of right let's talk about that instead of right let's talk about that instead of all this all this all this high level stuff

high level stuff high level stuff yeah and uh that helps yeah but um yeah and uh that helps yeah but um yeah and uh that helps yeah but um yeah you're right but there's not much yeah you're right but there's not much yeah you're right but there's not much of an exhibition Hall here you know you of an exhibition Hall here you know you of an exhibition Hall here you know you can cover it in like 30 seconds almost can cover it in like 30 seconds almost can cover it in like 30 seconds almost oh that's terrifying that's so scary oh oh that's terrifying that's so scary oh oh that's terrifying that's so scary oh so it's like last year but a little bit so it's like last year but a little bit so it's like last year but a little bit lighter so you know what also it's a bad lighter so you know what also it's a bad lighter so you know what also it's a bad view is so many of us were just there view is so many of us were just there view is so many of us were just there for CES which was giant yeah and some so for CES which was giant yeah and some so for CES which was giant yeah and some so many people hundreds of thousands of many people hundreds of thousands of many people hundreds of thousands of people people people four Halls plus full of Expo you know of four Halls plus full of Expo you know of four Halls plus full of Expo you know of vendors stuff like that vendors stuff like that vendors stuff like that um we saw Blues Wireless kind of do um we saw Blues Wireless kind of do um we saw Blues Wireless kind of do their coming out party at CES this last their coming out party at CES this last their coming out party at CES this last time time time um that was crazy yeah and so you know I um that was crazy yeah and so you know I um that was crazy yeah and so you know I know my friends over at teal are there know my friends over at teal are there know my friends over at teal are there this time and they were I gotta drop by this time and they were I gotta drop by this time and they were I gotta drop by yeah yeah um uh you know I saw Robbie yeah yeah um uh you know I saw Robbie yeah yeah um uh you know I saw Robbie and Rob Burke and Rob Burke and Rob Burke yeah yeah right so yeah yeah right so yeah yeah right so I gotta I gotta I'm gonna go and say hi I gotta I gotta I'm gonna go and say hi I gotta I gotta I'm gonna go and say hi to them to them to them all over Congress it's just one venue all over Congress it's just one venue all over Congress it's just one venue one hole or multiple Hall I think you're one hole or multiple Hall I think you're one hole or multiple Hall I think you're bigger than this Mobile World Congress bigger than this Mobile World Congress bigger than this Mobile World Congress quite honestly quite honestly quite honestly right yeah quite literally you're and right yeah quite literally you're and right yeah quite literally you're and people probably don't recognize how people probably don't recognize how people probably don't recognize how gigantic you are gigantic you are gigantic you are but you are much bigger than this mwc but you are much bigger than this mwc but you are much bigger than this mwc so yeah remember how we would complain

so yeah remember how we would complain so yeah remember how we would complain about how they would always do it in LA about how they would always do it in LA about how they would always do it in LA at the downtown convention center I'm at the downtown convention center I'm at the downtown convention center I'm glad they don't do it it always sucks glad they don't do it it always sucks glad they don't do it it always sucks man that's horrible don't don't even man that's horrible don't don't even man that's horrible don't don't even bring it up I mean that place is such a bring it up I mean that place is such a bring it up I mean that place is such a pit it is such a horrible pit it is such a horrible pit it is such a horrible but it looked more full but it looked more full but it looked more full than this place oh yeah no no no hey than this place oh yeah no no no hey than this place oh yeah no no no hey we've come a long way in in the wrong we've come a long way in in the wrong we've come a long way in in the wrong direction with this show yeah but you direction with this show yeah but you direction with this show yeah but you know they're trying and what can you say know they're trying and what can you say know they're trying and what can you say that's not their fault I think it's you that's not their fault I think it's you that's not their fault I think it's you know if know if know if um I think it's just vendors they their um I think it's just vendors they their um I think it's just vendors they their budgets are tight budgets are tight budgets are tight right right right um you know everyone's uh penny pinching um you know everyone's uh penny pinching um you know everyone's uh penny pinching right now you know and they're really right now you know and they're really right now you know and they're really um evaluating where they spend their um evaluating where they spend their um evaluating where they spend their their marketing dollars and you know their marketing dollars and you know their marketing dollars and you know what this place is getting hit pretty what this place is getting hit pretty what this place is getting hit pretty hard so yeah yeah but guys I gotta I hard so yeah yeah but guys I gotta I hard so yeah yeah but guys I gotta I gotta take off have a great discussion gotta take off have a great discussion gotta take off have a great discussion and uh two Coffee Talk guys and see you and uh two Coffee Talk guys and see you and uh two Coffee Talk guys and see you later and say what are you about to do later and say what are you about to do later and say what are you about to do an analyst briefing an analyst briefing an analyst briefing man I'm hungry oh come on come on all right come on all right come on all right come on are they speaking is this a robot are they speaking is this a robot are they speaking is this a robot um um um AWS guys are kicking me out they're not AWS guys are kicking me out they're not AWS guys are kicking me out they're not letting me in letting me in letting me in when Jeff Dylan finds out he's gonna

when Jeff Dylan finds out he's gonna when Jeff Dylan finds out he's gonna freak out wowed in there's no love for you from wowed in there's no love for you from AWS I know wow okay Amazon the last AWS I know wow okay Amazon the last AWS I know wow okay Amazon the last company that has any money company that has any money company that has any money I know well you know what Jeff I love I know well you know what Jeff I love I know well you know what Jeff I love you okay you're my buddy so don't worry you okay you're my buddy so don't worry you okay you're my buddy so don't worry about it you get it passed I'll see you about it you get it passed I'll see you about it you get it passed I'll see you guys later all right all right adios guys later all right all right adios guys later all right all right adios have fun oh my gosh that's craziness I have fun oh my gosh that's craziness I have fun oh my gosh that's craziness I remember I went like uh I don't know remember I went like uh I don't know remember I went like uh I don't know maybe five seven years ago at mobile or maybe five seven years ago at mobile or maybe five seven years ago at mobile or congress Shanghai yeah it was depressing congress Shanghai yeah it was depressing congress Shanghai yeah it was depressing as well so coming from the Barcelona as well so coming from the Barcelona as well so coming from the Barcelona Edition yeah everything looks a small Edition yeah everything looks a small Edition yeah everything looks a small price yeah yeah price yeah yeah price yeah yeah I don't know if it's worth it to do I don't know if it's worth it to do I don't know if it's worth it to do those events they're so small those events they're so small those events they're so small um and and so I mean they they try right um and and so I mean they they try right um and and so I mean they they try right they try to to do one in each continent they try to to do one in each continent they try to to do one in each continent or I don't know how to call it yeah or or I don't know how to call it yeah or or I don't know how to call it yeah or in Asia one in America one in Europe in Asia one in America one in Europe in Asia one in America one in Europe yeah it's it's yeah as you mentioned the yeah it's it's yeah as you mentioned the yeah it's it's yeah as you mentioned the budget of the companies budget of the companies budget of the companies uh yeah it's not unlimited and on the uh yeah it's not unlimited and on the uh yeah it's not unlimited and on the other hand yeah if they plan to have other hand yeah if they plan to have other hand yeah if they plan to have these side events outside events but these side events outside events but these side events outside events but these Continental events for other these Continental events for other these Continental events for other companies that don't go to Barcelona companies that don't go to Barcelona companies that don't go to Barcelona yeah Main Event It's tricky because yeah yeah Main Event It's tricky because yeah yeah Main Event It's tricky because yeah they are not that big or they don't want they are not that big or they don't want they are not that big or they don't want to invest to invest to invest it's true everybody's going to spend it's true everybody's going to spend it's true everybody's going to spend their budget to for Barcelona I wouldn't their budget to for Barcelona I wouldn't their budget to for Barcelona I wouldn't spend it for anything else you know spend it for anything else you know spend it for anything else you know um and so yeah just seeing just seeing

um and so yeah just seeing just seeing um and so yeah just seeing just seeing Leonard walk around almost empty Leonard walk around almost empty Leonard walk around almost empty building building building is really sad is really sad is really sad and and and and yeah sad for all the and and and and yeah sad for all the and and and and yeah sad for all the vendors who spent money to pay to be vendors who spent money to pay to be vendors who spent money to pay to be there spent money to build out their there spent money to build out their there spent money to build out their their stand their booth their stand their booth their stand their booth all their stuff there the people they all their stuff there the people they all their stuff there the people they flew there hotels flew there hotels flew there hotels demos all for the purpose of doing the demos all for the purpose of doing the demos all for the purpose of doing the do business to get leads to get meet do business to get leads to get meet do business to get leads to get meet customers and there's nobody there or customers and there's nobody there or customers and there's nobody there or not very many people there and so you not very many people there and so you not very many people there and so you start to rethink your priorities for start to rethink your priorities for start to rethink your priorities for your business so where you're going to your business so where you're going to your business so where you're going to spend I mean these you know these are spend I mean these you know these are spend I mean these you know these are marketing events and and then so it's marketing events and and then so it's marketing events and and then so it's it's your marketing Budget Sales budget it's your marketing Budget Sales budget it's your marketing Budget Sales budget and so I'm sure it makes people rethink and so I'm sure it makes people rethink and so I'm sure it makes people rethink you know if they're going to show up you know if they're going to show up you know if they're going to show up yeah absolutely no it's it's super yeah absolutely no it's it's super yeah absolutely no it's it's super interesting it's reflection because yeah interesting it's reflection because yeah interesting it's reflection because yeah and actually it's it's really and actually it's it's really and actually it's it's really interesting that the type of people that interesting that the type of people that interesting that the type of people that go to Mobile World Congress in Barcelona go to Mobile World Congress in Barcelona go to Mobile World Congress in Barcelona which I think that it's yeah maybe some which I think that it's yeah maybe some which I think that it's yeah maybe some sales people go there but basically I sales people go there but basically I sales people go there but basically I don't think it's it's a lot well don't think it's it's a lot well don't think it's it's a lot well probably it's for selling products but probably it's for selling products but probably it's for selling products but it's more for meeting other community it's more for meeting other community it's more for meeting other community members right and then I remember so members right and then I remember so members right and then I remember so that the audience of for example that the audience of for example that the audience of for example embedded walls is completely different embedded walls is completely different embedded walls is completely different yeah and it's for selling uh no to yeah and it's for selling uh no to yeah and it's for selling uh no to customers and or to resellers or customers and or to resellers or customers and or to resellers or whatever right and there is no CX uh oh

whatever right and there is no CX uh oh whatever right and there is no CX uh oh people going to call it just sales people going to call it just sales people going to call it just sales people there selling oh yeah people right people right um yeah meeting other sea type people um yeah meeting other sea type people um yeah meeting other sea type people it's interesting yeah it doesn't seem as it's interesting yeah it doesn't seem as it's interesting yeah it doesn't seem as overtly about sales even though I do overtly about sales even though I do overtly about sales even though I do know it's about Saints know it's about Saints know it's about Saints I mean yeah I mean yeah I mean yeah um you know obviously some of the folks um you know obviously some of the folks um you know obviously some of the folks I worked with this last year in I worked with this last year in I worked with this last year in Barcelona you know they had their sales Barcelona you know they had their sales Barcelona you know they had their sales team there and you're right they were team there and you're right they were team there and you're right they were just trying to have meetings they're just trying to have meetings they're just trying to have meetings they're trying to show off their product trying to show off their product trying to show off their product you know if you're doing it right it you know if you're doing it right it you know if you're doing it right it looks like all you're doing is educating looks like all you're doing is educating looks like all you're doing is educating people on something and it doesn't look people on something and it doesn't look people on something and it doesn't look like you're selling uh but you hope that like you're selling uh but you hope that like you're selling uh but you hope that that will turn into to sales uh because that will turn into to sales uh because that will turn into to sales uh because I certainly hear back from people they I certainly hear back from people they I certainly hear back from people they kind of like go okay how many qualified kind of like go okay how many qualified kind of like go okay how many qualified leads did I get from our investment in leads did I get from our investment in leads did I get from our investment in Barcelona this year you know and and was Barcelona this year you know and and was Barcelona this year you know and and was that was it worth our time to go there that was it worth our time to go there that was it worth our time to go there you know and for for a lot of people you know and for for a lot of people you know and for for a lot of people it's yes you know like Steve brummer it's yes you know like Steve brummer it's yes you know like Steve brummer always talks about what he likes about always talks about what he likes about always talks about what he likes about going to CES or or going to Mobile World going to CES or or going to Mobile World going to CES or or going to Mobile World Congress it kind of like to your point Congress it kind of like to your point Congress it kind of like to your point about meetings it goes everybody that I about meetings it goes everybody that I about meetings it goes everybody that I want to meet with which the meeting want to meet with which the meeting want to meet with which the meeting while it can be friendly we know each while it can be friendly we know each while it can be friendly we know each other and everything ultimately it's other and everything ultimately it's other and everything ultimately it's about business about business about business he's like I would have to fly to so many he's like I would have to fly to so many he's like I would have to fly to so many different cities around the world to

different cities around the world to different cities around the world to have these meetings but I know that have these meetings but I know that have these meetings but I know that everyone's coming to Barcelona and so I everyone's coming to Barcelona and so I everyone's coming to Barcelona and so I get to hit everybody all in one place get to hit everybody all in one place get to hit everybody all in one place which is great which is great which is great um yeah yeah yeah and yeah and that's um yeah yeah yeah and yeah and that's um yeah yeah yeah and yeah and that's interesting well you you maybe my interesting well you you maybe my interesting well you you maybe my English is not good enough to understand English is not good enough to understand English is not good enough to understand the concept of uh worth your time right the concept of uh worth your time right the concept of uh worth your time right maybe more of your time means that you maybe more of your time means that you maybe more of your time means that you had a lot of had a lot of had a lot of I'm like the right people but lately I'm like the right people but lately I'm like the right people but lately sorry sorry lately I'm getting this uh a sorry sorry lately I'm getting this uh a sorry sorry lately I'm getting this uh a question of what's the return of question of what's the return of question of what's the return of investment of going to event X or even investment of going to event X or even investment of going to event X or even why this it's not exactly the same if why this it's not exactly the same if why this it's not exactly the same if it's worth your time it's worth your time it's worth your time no that's that's what I meant that's no that's that's what I meant that's no that's that's what I meant that's what I meant return on investment what I meant return on investment what I meant return on investment yeah so I'm I'm company X and I'm going yeah so I'm I'm company X and I'm going yeah so I'm I'm company X and I'm going to spend this much money to spend this much money to spend this much money to go to Barcelona to go to Barcelona to go to Barcelona and I hope that I'm gonna get this many and I hope that I'm gonna get this many and I hope that I'm gonna get this many leads or deals done or whatever leads or deals done or whatever leads or deals done or whatever and so for this amount of investment I and so for this amount of investment I and so for this amount of investment I hope my return is this hope my return is this hope my return is this if I go if I go to like where Leonard is if I go if I go to like where Leonard is if I go if I go to like where Leonard is right now in Vegas right now in Vegas right now in Vegas you know and so it will cause those people to and so it will cause those people to question if if it wasn't a good return question if if it wasn't a good return question if if it wasn't a good return on investment they may not grow next on investment they may not grow next on investment they may not grow next year year year um you know um you know um you know um and especially kind of I was like say

um and especially kind of I was like say um and especially kind of I was like say in the winter I was like anyone who was in the winter I was like anyone who was in the winter I was like anyone who was just there in January at CES in Vegas just there in January at CES in Vegas just there in January at CES in Vegas it's giant like bmwc Barcelona it's giant like bmwc Barcelona it's giant like bmwc Barcelona and it's but and even though you know and it's but and even though you know and it's but and even though you know you're at a different event you can't you're at a different event you can't you're at a different event you can't help but say I'm in the same buildings help but say I'm in the same buildings help but say I'm in the same buildings seeing similar people seeing similar people seeing similar people and there's like nobody here and there's like nobody here and there's like nobody here and I was like oh maybe I'll just wait and I was like oh maybe I'll just wait and I was like oh maybe I'll just wait for I'll just wait you know because like for I'll just wait you know because like for I'll just wait you know because like CES you know our friends from igne we're CES you know our friends from igne we're CES you know our friends from igne we're there Blue's wire a lot of a lot of there Blue's wire a lot of a lot of there Blue's wire a lot of a lot of wireless and iot players were at CES wireless and iot players were at CES wireless and iot players were at CES and they had dedicated a certain Hall and they had dedicated a certain Hall and they had dedicated a certain Hall area just for them uh separate from all area just for them uh separate from all area just for them uh separate from all the other giant big companies doing the other giant big companies doing the other giant big companies doing their thing and it I think it worked for their thing and it I think it worked for their thing and it I think it worked for them and so I'm not sure this is working them and so I'm not sure this is working them and so I'm not sure this is working for them for them for them yeah you know but one question as well I yeah you know but one question as well I yeah you know but one question as well I have been thinking lately is have been thinking lately is have been thinking lately is when two years ago or three years ago we when two years ago or three years ago we when two years ago or three years ago we started this iot coffee talk yeah we started this iot coffee talk yeah we started this iot coffee talk yeah we didn't know how events would be again didn't know how events would be again didn't know how events would be again right a remote work and online meetings right a remote work and online meetings right a remote work and online meetings online meetups and so on so honestly I online meetups and so on so honestly I online meetups and so on so honestly I thought that it would be more hybrid or thought that it would be more hybrid or thought that it would be more hybrid or it could change more but actually it it could change more but actually it it could change more but actually it looks like it's exactly the same that we looks like it's exactly the same that we looks like it's exactly the same that we had before right had before right had before right what do you think I think you're right I what do you think I think you're right I what do you think I think you're right I think you're right it does look the same think you're right it does look the same think you're right it does look the same absolutely absolutely absolutely um um um and so so many virtual events are still

and so so many virtual events are still and so so many virtual events are still happening happening happening um um um you know I did some little you know I did some little you know I did some little what was it called last week future what was it called last week future what was it called last week future digital twin which was virtual I I had digital twin which was virtual I I had digital twin which was virtual I I had to I was in Austin to I was in Austin to I was in Austin at the supplied intelligence live thing at the supplied intelligence live thing at the supplied intelligence live thing and that was in person but in between and that was in person but in between and that was in person but in between sessions I was doing there I had to go sessions I was doing there I had to go sessions I was doing there I had to go into a hotel room and do a virtual into a hotel room and do a virtual into a hotel room and do a virtual conference and and I'm you know I the conference and and I'm you know I the conference and and I'm you know I the people who put on the virtual stuff you people who put on the virtual stuff you people who put on the virtual stuff you know know know I'm always curious if if they're making I'm always curious if if they're making I'm always curious if if they're making back the money they're you know back the money they're you know back the money they're you know they're they're charging 50 bucks or they're they're charging 50 bucks or they're they're charging 50 bucks or whatever to get people to come watch you whatever to get people to come watch you whatever to get people to come watch you know one day full of know one day full of know one day full of online speakers and panels and so uh online speakers and panels and so uh online speakers and panels and so uh you know and I didn't go to my you know and I didn't go to my you know and I didn't go to my there was kind of the iot and oil and there was kind of the iot and oil and there was kind of the iot and oil and gas conference that I usually go to in gas conference that I usually go to in gas conference that I usually go to in Houston which is also in September Houston which is also in September Houston which is also in September and I didn't go to that because I had to and I didn't go to that because I had to and I didn't go to that because I had to be somewhere else and be somewhere else and be somewhere else and and you know that event they feel like and you know that event they feel like and you know that event they feel like they're doing okay they're doing okay they're doing okay with a thousand people showing up you with a thousand people showing up you with a thousand people showing up you know which seems very small know which seems very small know which seems very small um but maybe for them it's okay I don't um but maybe for them it's okay I don't um but maybe for them it's okay I don't know it's a smaller venue know it's a smaller venue know it's a smaller venue um and maybe they get the targeted um and maybe they get the targeted um and maybe they get the targeted decision makers they're hoping to get I decision makers they're hoping to get I decision makers they're hoping to get I don't know don't know don't know yeah it's a niche right you try to meet yeah it's a niche right you try to meet yeah it's a niche right you try to meet the niche where yeah you can find the niche where yeah you can find the niche where yeah you can find customers providers and not on all of customers providers and not on all of customers providers and not on all of them

them them making business so maybe you know if making business so maybe you know if making business so maybe you know if they they they I can imagine that they have done the I can imagine that they have done the I can imagine that they have done the research and they see that yeah that research and they see that yeah that research and they see that yeah that makes sense for them yeah makes sense for them yeah makes sense for them yeah I'm excited though to hear about iot I'm excited though to hear about iot I'm excited though to hear about iot stars coming back stars coming back stars coming back so yeah he's coming back and it's coming so yeah he's coming back and it's coming so yeah he's coming back and it's coming back to the old factory of estrey Adams back to the old factory of estrey Adams back to the old factory of estrey Adams so it's awesome or you could run the so it's awesome or you could run the so it's awesome or you could run the space again after two years outside and space again after two years outside and space again after two years outside and testing actually we we did some tests testing actually we we did some tests testing actually we we did some tests um we wanted to experiment to have a um we wanted to experiment to have a um we wanted to experiment to have a venue next to the mobile Congress venue next to the mobile Congress venue next to the mobile Congress um venue right yeah and uh and I think um venue right yeah and uh and I think um venue right yeah and uh and I think it was a nice experiment but what we it was a nice experiment but what we it was a nice experiment but what we learned is that people prefer to go to learned is that people prefer to go to learned is that people prefer to go to the city center of Barcelona instead of the city center of Barcelona instead of the city center of Barcelona instead of just walking 10 minutes yeah because just walking 10 minutes yeah because just walking 10 minutes yeah because around the Mobile World Congress venue around the Mobile World Congress venue around the Mobile World Congress venue it's not really very beautiful right it's not really very beautiful right it's not really very beautiful right scary but it's a more Industrial Area scary but it's a more Industrial Area scary but it's a more Industrial Area you know and yeah you know and yeah you know and yeah hey right you know not very many people hey right you know not very many people hey right you know not very many people stay in hotels near figure Grande they stay in hotels near figure Grande they stay in hotels near figure Grande they stay in the city center stay in the city center stay in the city center because the real reason they're in because the real reason they're in because the real reason they're in Barcelona is to go have fun Barcelona is to go have fun Barcelona is to go have fun and go to the restaurants and go to the and go to the restaurants and go to the and go to the restaurants and go to the bars and all that and so I totally I bars and all that and so I totally I bars and all that and so I totally I totally get that totally get that totally get that um you know it'll be interesting to um you know it'll be interesting to um you know it'll be interesting to Think Through the kind of program you Think Through the kind of program you Think Through the kind of program you want to do this year at the at the want to do this year at the at the want to do this year at the at the brewery in Estrella Dam

brewery in Estrella Dam brewery in Estrella Dam um you know we are still thinking we are um you know we are still thinking we are um you know we are still thinking we are still thinking about the program do you still thinking about the program do you still thinking about the program do you have any recommendation any suggestion have any recommendation any suggestion have any recommendation any suggestion anyone in the audience that is watching anyone in the audience that is watching anyone in the audience that is watching this video has any recommendation about this video has any recommendation about this video has any recommendation about the program the program the program I think like if I compare it like this I think like if I compare it like this I think like if I compare it like this last one we just did I think it should last one we just did I think it should last one we just did I think it should be longer be longer be longer than this last one than this last one than this last one this last one seemed to end short I this last one seemed to end short I this last one seemed to end short I don't know it felt like oh it's over you don't know it felt like oh it's over you don't know it felt like oh it's over you know what I mean know what I mean know what I mean um yeah I don't know that's a very good discussion to be that's a very good discussion to be honest honest honest this was done in purpose so we wanted to this was done in purpose so we wanted to this was done in purpose so we wanted to do the shortest the better because our do the shortest the better because our do the shortest the better because our feeling is that people is tired and and feeling is that people is tired and and feeling is that people is tired and and don't want to I don't know I don't know don't want to I don't know I don't know don't want to I don't know I don't know after being uh eight hours at Mobile after being uh eight hours at Mobile after being uh eight hours at Mobile World Congress I'm not sure if people World Congress I'm not sure if people World Congress I'm not sure if people want to sit down and listen more people want to sit down and listen more people want to sit down and listen more people or they prefer to talk with and interact or they prefer to talk with and interact or they prefer to talk with and interact with other people I had a lot of with other people I had a lot of with other people I had a lot of feedback that it was it was good length feedback that it was it was good length feedback that it was it was good length it was about 45-50 minutes some people it was about 45-50 minutes some people it was about 45-50 minutes some people told me I was about to get bored just at told me I was about to get bored just at told me I was about to get bored just at the moment that it finished so that's the moment that it finished so that's the moment that it finished so that's perfect right it's like if you go to the perfect right it's like if you go to the perfect right it's like if you go to the charge you're getting more than it's charge you're getting more than it's charge you're getting more than it's finished right that's a good point finished right that's a good point finished right that's a good point that's a good point so that's a good point so that's a good point so um yeah I don't know uh we are thinking um yeah I don't know uh we are thinking um yeah I don't know uh we are thinking if we should disrupt the event at all if we should disrupt the event at all if we should disrupt the event at all and don't have any talk or any final and don't have any talk or any final and don't have any talk or any final session or anything but I don't know we session or anything but I don't know we session or anything but I don't know we are still thinking yeah are still thinking yeah are still thinking yeah we have lots of crazy ideas

we have lots of crazy ideas we have lots of crazy ideas I mean you know I was I mean you know I was I mean you know I was having us do our coffee talk thing on having us do our coffee talk thing on having us do our coffee talk thing on stage during the event in front of stage during the event in front of stage during the event in front of everybody everybody everybody is interesting I think and fun is interesting I think and fun is interesting I think and fun you know I I agree especially being back you know I I agree especially being back you know I I agree especially being back at the brewery in Australia Dam get at the brewery in Australia Dam get at the brewery in Australia Dam get there have that first what is it is it there have that first what is it is it there have that first what is it is it 30 minutes it's an hour where people are 30 minutes it's an hour where people are 30 minutes it's an hour where people are just drinking whatever talking just drinking whatever talking just drinking whatever talking um yeah it's about yeah yeah it's one um yeah it's about yeah yeah it's one um yeah it's about yeah yeah it's one hour 45 minutes yeah then get into hour 45 minutes yeah then get into hour 45 minutes yeah then get into yeah no Auditorium yeah no Auditorium yeah no Auditorium have the DJ have the DJ have the DJ DJ it was fun DJ it was fun DJ it was fun um and then and then the room is great um and then and then the room is great um and then and then the room is great there at Australia Dam and um it was there at Australia Dam and um it was there at Australia Dam and um it was such a good you know obviously the the such a good you know obviously the the such a good you know obviously the the program used to be about startups program used to be about startups program used to be about startups pitching you know that was the main pitching you know that was the main pitching you know that was the main purpose purpose purpose um and that was always so cool I like um and that was always so cool I like um and that was always so cool I like that it was exciting to see young that it was exciting to see young that it was exciting to see young startups you know from Barcelona uh we startups you know from Barcelona uh we startups you know from Barcelona uh we saw lots of great Innovations saw lots of great Innovations saw lots of great Innovations um you know in fact I would say we saw um you know in fact I would say we saw um you know in fact I would say we saw we saw I would say we saw Innovations we saw I would say we saw Innovations we saw I would say we saw Innovations ideas in iot very early ideas in iot very early ideas in iot very early that people still talk about today as a that people still talk about today as a that people still talk about today as a use case they think it's something new use case they think it's something new use case they think it's something new and we saw really smart bright young and we saw really smart bright young and we saw really smart bright young people come up with really good ideas people come up with really good ideas people come up with really good ideas uh very early on at iot stars you know uh very early on at iot stars you know uh very early on at iot stars you know um um um no absolutely that was that was one of

no absolutely that was that was one of no absolutely that was that was one of the goals right yeah the iot stars or the goals right yeah the iot stars or the goals right yeah the iot stars or iot startups that would make it in the iot startups that would make it in the iot startups that would make it in the future yeah and we almost get this future yeah and we almost get this future yeah and we almost get this journeyed on I mean actually we got a journeyed on I mean actually we got a journeyed on I mean actually we got a startup so startup so startup so so one thing one success story is that so one thing one success story is that so one thing one success story is that we got one startup that actually by we got one startup that actually by we got one startup that actually by surprise that I didn't expect that won surprise that I didn't expect that won surprise that I didn't expect that won the iot star that that year at history the iot star that that year at history the iot star that that year at history of them of them of them and then they asked for a sponsoring and then they asked for a sponsoring and then they asked for a sponsoring another Edition another Edition another Edition so it's like another the circle the loop so it's like another the circle the loop so it's like another the circle the loop was closed that's awesome was closed that's awesome was closed that's awesome it didn't happen because it was it didn't happen because it was it didn't happen because it was pandemics but pandemics but pandemics but um yeah that was super interesting um yeah that was super interesting um yeah that was super interesting what I discovered is that the startup um what I discovered is that the startup um what I discovered is that the startup um application was just increasing a lot application was just increasing a lot application was just increasing a lot and I I got into this point where yeah and I I got into this point where yeah and I I got into this point where yeah iot it's it's not trendy at all uh no iot it's it's not trendy at all uh no iot it's it's not trendy at all uh no the startup is getting only into the the startup is getting only into the the startup is getting only into the high probably yeah yeah and there was high probably yeah yeah and there was high probably yeah yeah and there was not this kind of innovation not this kind of innovation not this kind of innovation um in the iot probably as well one of um in the iot probably as well one of um in the iot probably as well one of the things I think is that yeah that's true yeah that's true so instead of having like uh you know so instead of having like uh you know so instead of having like uh you know one two three very good startups and the one two three very good startups and the one two three very good startups and the other is very bad uploadsy or other is very bad uploadsy or other is very bad uploadsy or right prefer to produce the time of right prefer to produce the time of right prefer to produce the time of startups and focus on companies that startups and focus on companies that startups and focus on companies that maybe are as well as startup right lose maybe are as well as startup right lose maybe are as well as startup right lose Wireless in speaking or others yeah yeah

Wireless in speaking or others yeah yeah Wireless in speaking or others yeah yeah as well kind of startups uh or books so I don't know we should make it easy so I don't know we should make it easy for people to get more beer while for people to get more beer while for people to get more beer while they're down there at the event watching they're down there at the event watching they're down there at the event watching the sessions the sessions the sessions um um um no but they don't allow to drink in no but they don't allow to drink in no but they don't allow to drink in their auditorial so yeah maybe we should their auditorial so yeah maybe we should their auditorial so yeah maybe we should do more things on the on the Broadway do more things on the on the Broadway do more things on the on the Broadway itself yeah people can drink itself yeah people can drink itself yeah people can drink yeah yeah yeah yeah yeah yeah go ahead go ahead go ahead go ahead go ahead go ahead I think I just think all of us sitting I think I just think all of us sitting I think I just think all of us sitting together on a couch together on a couch together on a couch you know in chairs doing coffee talk and you know in chairs doing coffee talk and you know in chairs doing coffee talk and talking Loosely and maybe interacting talking Loosely and maybe interacting talking Loosely and maybe interacting with the audience people asking with the audience people asking with the audience people asking questions stuff like that and being questions stuff like that and being questions stuff like that and being funny funny funny and being like we are and being like we are and being like we are while people are drinking hopefully while people are drinking hopefully while people are drinking hopefully is is good yeah you know what people is is good yeah you know what people is is good yeah you know what people have a good time they learn something have a good time they learn something have a good time they learn something it's fun it's not boring yeah because a it's fun it's not boring yeah because a it's fun it's not boring yeah because a lot of times lot of times lot of times it's inevitable in a lot of events you it's inevitable in a lot of events you it's inevitable in a lot of events you know people who are sponsors also paid know people who are sponsors also paid know people who are sponsors also paid to be able to speak and they get up to be able to speak and they get up to be able to speak and they get up there and they basically are pitching there and they basically are pitching there and they basically are pitching their product and sometimes people don't their product and sometimes people don't their product and sometimes people don't like that sometimes it's okay I know like that sometimes it's okay I know like that sometimes it's okay I know it's part of the game you know people it's part of the game you know people it's part of the game you know people pay to play right pay to play right pay to play right um and so um and so um and so and that will quite still happen but and that will quite still happen but and that will quite still happen but trying to make that work as well as trying to make that work as well as trying to make that work as well as possible possible possible um or have people not just roll their um or have people not just roll their um or have people not just roll their eyes going oh crap another product pitch

eyes going oh crap another product pitch eyes going oh crap another product pitch but we have to listen to it because this but we have to listen to it because this but we have to listen to it because this guy's a sponsor or this guy's paying for guy's a sponsor or this guy's paying for guy's a sponsor or this guy's paying for the beer exactly so making an event is extremely exactly so making an event is extremely expensive so yeah someone has to pay for expensive so yeah someone has to pay for expensive so yeah someone has to pay for the beer right if you want to limit the the beer right if you want to limit the the beer right if you want to limit the beer yeah you have to accept that some beer yeah you have to accept that some beer yeah you have to accept that some advertising no it's gonna yeah it's advertising no it's gonna yeah it's advertising no it's gonna yeah it's right there but right there but right there but um I I really enjoyed the uh so last um I I really enjoyed the uh so last um I I really enjoyed the uh so last year now we made this experiment of year now we made this experiment of year now we made this experiment of doing an iot Coffee Talk uh not prior doing an iot Coffee Talk uh not prior doing an iot Coffee Talk uh not prior the really band yeah and actually some the really band yeah and actually some the really band yeah and actually some people came to me and say Mark but you people came to me and say Mark but you people came to me and say Mark but you say that the event was starting at seven say that the event was starting at seven say that the event was starting at seven what the hell is this so the band what the hell is this so the band what the hell is this so the band already start already start already start and I was like no no just some people is and I was like no no just some people is and I was like no no just some people is having fun with a microphone right right having fun with a microphone right right having fun with a microphone right right but people was thinking that that was but people was thinking that that was but people was thinking that that was the iot stops you and Leonard to the the iot stops you and Leonard to the the iot stops you and Leonard to the microphone I'm just talking around and microphone I'm just talking around and microphone I'm just talking around and talking with people around the talking with people around the talking with people around the auditorium auditorium auditorium that's funny that's funny that's funny but but you know it could be it can part but but you know it could be it can part but but you know it could be it can part of it could be like that of it could be like that of it could be like that uh I guess if you know if we find it you uh I guess if you know if we find it you uh I guess if you know if we find it you know interesting because yeah you know know interesting because yeah you know know interesting because yeah you know you're right we had we went upstairs to you're right we had we went upstairs to you're right we had we went upstairs to that studio I didn't even realize all that studio I didn't even realize all that studio I didn't even realize all that that that audio video gear was gonna be upstairs audio video gear was gonna be upstairs audio video gear was gonna be upstairs that was pretty impressive that was pretty impressive that was pretty impressive um um um an interesting company that was selling an interesting company that was selling an interesting company that was selling those those equipments yeah I would have those those equipments yeah I would have those those equipments yeah I would have loved it though if all that stuff we did

loved it though if all that stuff we did loved it though if all that stuff we did upstairs was downstairs on the stage in upstairs was downstairs on the stage in upstairs was downstairs on the stage in front of everybody that would have been front of everybody that would have been front of everybody that would have been amazing amazing amazing um I've been to events um I've been to events um I've been to events where there were a couple of guys that where there were a couple of guys that where there were a couple of guys that maybe they're podcasters or they've been maybe they're podcasters or they've been maybe they're podcasters or they've been online they're very popular and they online they're very popular and they online they're very popular and they went on a nationwide tour where they went on a nationwide tour where they went on a nationwide tour where they just go to different venues and they're just go to different venues and they're just go to different venues and they're literally up on stage and there may be a literally up on stage and there may be a literally up on stage and there may be a thousand people and they're just sitting thousand people and they're just sitting thousand people and they're just sitting there broadcasting live what they would there broadcasting live what they would there broadcasting live what they would normally do on video and talk about the normally do on video and talk about the normally do on video and talk about the same thing and having audience same thing and having audience same thing and having audience interaction and sometimes it works interaction and sometimes it works interaction and sometimes it works really well if it's interesting really well if it's interesting really well if it's interesting um it's um like there's two guys the um it's um like there's two guys the um it's um like there's two guys the minimalists I don't know if you ever minimalists I don't know if you ever minimalists I don't know if you ever heard of those guys heard of those guys heard of those guys you know the whole deal about trying to you know the whole deal about trying to you know the whole deal about trying to get all the extra stuff out of your life get all the extra stuff out of your life get all the extra stuff out of your life and all the junk and like Marie kondo and all the junk and like Marie kondo and all the junk and like Marie kondo there are these two guys the middle is there are these two guys the middle is there are these two guys the middle is they made a documentary about how we they made a documentary about how we they made a documentary about how we live for having too much stuff and live for having too much stuff and live for having too much stuff and buying consumer stuff anyway they got buying consumer stuff anyway they got buying consumer stuff anyway they got really popular they do their stuff really popular they do their stuff really popular they do their stuff online they have lots of followers online they have lots of followers online they have lots of followers and they go to events and then they just and they go to events and then they just and they go to events and then they just started doing a tour where they said started doing a tour where they said started doing a tour where they said what if we just did the same thing it's what if we just did the same thing it's what if we just did the same thing it's just like us right now saying what if we just like us right now saying what if we just like us right now saying what if we just did what we do now but we go to just did what we do now but we go to just did what we do now but we go to different venues and we sit on stage and different venues and we sit on stage and different venues and we sit on stage and we do coffee talk we record it we do coffee talk we record it we do coffee talk we record it and we have audience participation and and we have audience participation and and we have audience participation and we have fun and it's light we have fun and it's light we have fun and it's light um you know it might work um you know it might work um you know it might work or at least it could work for a part of or at least it could work for a part of or at least it could work for a part of the program maybe of the session I don't

the program maybe of the session I don't the program maybe of the session I don't know noted yeah no no one of the goals know noted yeah no no one of the goals know noted yeah no no one of the goals is to do yeah to have iot coffee talk is to do yeah to have iot coffee talk is to do yeah to have iot coffee talk before iot stars for sure yeah so yeah before iot stars for sure yeah so yeah before iot stars for sure yeah so yeah let's think on that and let's think uh let's think on that and let's think uh let's think on that and let's think uh no I would love yeah that uh that we can no I would love yeah that uh that we can no I would love yeah that uh that we can do an event that yeah it's just uh do an event that yeah it's just uh do an event that yeah it's just uh people speaking and interacting and people speaking and interacting and people speaking and interacting and networking for me it's about that right networking for me it's about that right networking for me it's about that right it's about to meet the iot people coming it's about to meet the iot people coming it's about to meet the iot people coming to Barcelona yeah so no it would be to Barcelona yeah so no it would be to Barcelona yeah so no it would be really interesting to to have that really interesting to to have that really interesting to to have that everyone knows it meets everyone everyone knows it meets everyone everyone knows it meets everyone yeah yeah and and we can make that yeah yeah and and we can make that yeah yeah and and we can make that happen I don't know but yeah I'm still happen I don't know but yeah I'm still happen I don't know but yeah I'm still thinking how to do it properly thinking how to do it properly thinking how to do it properly and everyone is happy I remember one and everyone is happy I remember one and everyone is happy I remember one year we I don't know if you were there year we I don't know if you were there year we I don't know if you were there we brought a philosopher we brought a philosopher we brought a philosopher I don't know I can't remember if I I don't know I can't remember if I I don't know I can't remember if I remember philosopher that was the first remember philosopher that was the first remember philosopher that was the first edition edition edition okay okay so we had a still 10 startups okay okay so we had a still 10 startups okay okay so we had a still 10 startups that was the last one with the full that was the last one with the full that was the last one with the full startups uh probably you were there of startups uh probably you were there of startups uh probably you were there of course and uh as a jury member oh yeah course and uh as a jury member oh yeah course and uh as a jury member oh yeah uh so uh probably you miss it because uh so uh probably you miss it because uh so uh probably you miss it because you were judging the startups but you were judging the startups but you were judging the startups but actually after the five I started a actually after the five I started a actually after the five I started a pitch he was going on stage and sharing pitch he was going on stage and sharing pitch he was going on stage and sharing what philosophers would say about those what philosophers would say about those what philosophers would say about those Innovations and how life could change or Innovations and how life could change or Innovations and how life could change or not okay and I remember I got some not okay and I remember I got some not okay and I remember I got some messages like what the [ __ ] is this Mark messages like what the [ __ ] is this Mark messages like what the [ __ ] is this Mark and then I I have been having fun with a

and then I I have been having fun with a and then I I have been having fun with a lot of friends who tell me [ __ ] about lot of friends who tell me [ __ ] about lot of friends who tell me [ __ ] about that yeah after the years they told me that yeah after the years they told me that yeah after the years they told me wow that was super Innovative that was wow that was super Innovative that was wow that was super Innovative that was disruptive yeah I didn't understand that disruptive yeah I didn't understand that disruptive yeah I didn't understand that but uh having a philosopher talking no but uh having a philosopher talking no but uh having a philosopher talking no mixing classic philosophy or you know mixing classic philosophy or you know mixing classic philosophy or you know yeah or or not uh with uh like a real yeah or or not uh with uh like a real yeah or or not uh with uh like a real Innovation that was really no that's Innovation that was really no that's Innovation that was really no that's kind of cool kind of cool kind of cool people if you think about the time where people if you think about the time where people are standing around drinking beer like are standing around drinking beer like are standing around drinking beer like upstairs upstairs upstairs in the brewery maybe that other side of in the brewery maybe that other side of in the brewery maybe that other side of that room kind of like where ocean would that room kind of like where ocean would that room kind of like where ocean would be with the DJ the return tables or be with the DJ the return tables or be with the DJ the return tables or music maybe against that wall music maybe against that wall music maybe against that wall we could set up there we could set up there we could set up there and have us do something live while and have us do something live while and have us do something live while people are standing around being able to people are standing around being able to people are standing around being able to drink beer I don't know drink beer I don't know drink beer I don't know um because I was definitely thinking um because I was definitely thinking um because I was definitely thinking about people love to drink about people love to drink about people love to drink if I don't know if if you do something if I don't know if if you do something if I don't know if if you do something fun and light while in the area where fun and light while in the area where fun and light while in the area where you're allowed to drink I don't know you're allowed to drink I don't know you're allowed to drink I don't know um um um yeah then we have to be careful with yeah then we have to be careful with yeah then we have to be careful with with people that gets a bit uh Tipsy with people that gets a bit uh Tipsy with people that gets a bit uh Tipsy right so yeah yeah true true but yeah right so yeah yeah true true but yeah right so yeah yeah true true but yeah and it's but it's always someone who who and it's but it's always someone who who and it's but it's always someone who who drinks too much that's true that's true drinks too much that's true that's true drinks too much that's true that's true I was very excited to see so I was in I was very excited to see so I was in I was very excited to see so I was in the UK last week I had to go to a

the UK last week I had to go to a the UK last week I had to go to a wedding for our my wife and I are niece wedding for our my wife and I are niece wedding for our my wife and I are niece she got married in Exeter England and she got married in Exeter England and she got married in Exeter England and we're we go to a we're we go to a we're we go to a it was like a it wasn't even the it was like a it wasn't even the it was like a it wasn't even the rehearsal dinner it was like a the night rehearsal dinner it was like a the night rehearsal dinner it was like a the night before and it was really cool bar Pub before and it was really cool bar Pub before and it was really cool bar Pub and all of a sudden I saw Australia Dam and all of a sudden I saw Australia Dam and all of a sudden I saw Australia Dam there to drink I was like yes everyone there to drink I was like yes everyone there to drink I was like yes everyone else is drinking Guinness else is drinking Guinness else is drinking Guinness but I but I had my favorite beer from but I but I had my favorite beer from but I but I had my favorite beer from Barcelona so I was very happy it was Barcelona so I was very happy it was Barcelona so I was very happy it was awesome that's the best that's such good awesome that's the best that's such good awesome that's the best that's such good beer they do a great job beer they do a great job beer they do a great job yeah good good yes look look what they yeah good good yes look look what they yeah good good yes look look what they are making now happening if just for are making now happening if just for are making now happening if just for making events at their venue yeah making events at their venue yeah making events at their venue yeah exactly exactly yeah sure but yeah something else it's yeah sure but yeah something else it's funny that it's interesting that they funny that it's interesting that they funny that it's interesting that they are also digitalizing everything that are also digitalizing everything that are also digitalizing everything that they do so I think that could be a super they do so I think that could be a super they do so I think that could be a super interesting success story maybe to share interesting success story maybe to share interesting success story maybe to share at some point yeah yeah maybe they're a at some point yeah yeah maybe they're a at some point yeah yeah maybe they're a good success story use case yes you're good success story use case yes you're good success story use case yes you're right I think that's a good idea I never right I think that's a good idea I never right I think that's a good idea I never expected to see them in a small town in expected to see them in a small town in expected to see them in a small town in England England England yeah that was pretty cool but actually yeah that was pretty cool but actually yeah that was pretty cool but actually in the US I I have been drinking as well in the US I I have been drinking as well in the US I I have been drinking as well I remember in some bars in Manhattan I remember in some bars in Manhattan I remember in some bars in Manhattan okay and in San Francisco as well yeah okay and in San Francisco as well yeah okay and in San Francisco as well yeah they were like bottles not uh not tap they were like bottles not uh not tap they were like bottles not uh not tap beer not tap okay I gotcha wow beer not tap okay I gotcha wow beer not tap okay I gotcha wow excellent well

excellent well excellent well it's been another great day another it's been another great day another it's been another great day another great coyote Coffee Talk great coyote Coffee Talk great coyote Coffee Talk we had Leonard at Mobile World Congress we had Leonard at Mobile World Congress we had Leonard at Mobile World Congress in Vegas looking for people looking for in Vegas looking for people looking for in Vegas looking for people looking for something exciting to happen we might something exciting to happen we might something exciting to happen we might have to where are they I think they're have to where are they I think they're have to where are they I think they're in the I think they're in Catalan is in the I think they're in Catalan is in the I think they're in Catalan is where they are um no this has been great I'm so looking um no this has been great I'm so looking forward to getting back to to the real forward to getting back to to the real forward to getting back to to the real Mobile World Congress and iot stars I Mobile World Congress and iot stars I Mobile World Congress and iot stars I think it's gonna be so much fun that's think it's gonna be so much fun that's think it's gonna be so much fun that's gonna be good stuff gonna be good stuff gonna be good stuff um but anyway thanks for joining um but anyway thanks for joining um but anyway thanks for joining everybody hope you learned something everybody hope you learned something everybody hope you learned something crazy or real I don't know uh check us crazy or real I don't know uh check us crazy or real I don't know uh check us out on YouTube out on YouTube out on YouTube iotcopytalk.com or wherever you get your iotcopytalk.com or wherever you get your iotcopytalk.com or wherever you get your podcasts listen to us while you're going podcasts listen to us while you're going podcasts listen to us while you're going for a jog or a walk or driving your car for a jog or a walk or driving your car for a jog or a walk or driving your car you never know you never know you never know we are out adios we are out adios we are out adios adios