IoT Coffee Talk: Episode 210 - "Her"

[Applause] [Applause] [Music] [Music] [Music] [Applause] 17 to that song that was that song like 17 to that song that was that song like she's only 17 yeah yeah Winger she's only 17 yeah yeah Winger she's only 17 yeah yeah Winger Winger wow I met Kip Winger in Austin no Winger wow I met Kip Winger in Austin no Winger wow I met Kip Winger in Austin no way yeah he played with a friend of mine way yeah he played with a friend of mine way yeah he played with a friend of mine that's awesome yeah he has the he has he that's awesome yeah he has the he has he that's awesome yeah he has the he has he continues to have the best teeth in the continues to have the best teeth in the continues to have the best teeth in the business didn't see that coming oh my business didn't see that coming oh my business didn't see that coming oh my gosh you know when I think of Winger I gosh you know when I think of Winger I gosh you know when I think of Winger I just think of beas and Butthead making just think of beas and Butthead making just think of beas and Butthead making fun of fun of fun of Winger it's like it's like that Winger Winger it's like it's like that Winger Winger it's like it's like that Winger video yeah video yeah video yeah be of Butthead have made a comeback be of Butthead have made a comeback be of Butthead have made a comeback because of SNL you gotta love that oh because of SNL you gotta love that oh because of SNL you gotta love that oh that's that's that's true what was the what was the theme of true what was the what was the theme of true what was the what was the theme of that song she's only 17 was he like kind that song she's only 17 was he like kind that song she's only 17 was he like kind of of of borderline well you know in some states borderline well you know in some states borderline well you know in some states see this can't be any worse than kiss's see this can't be any worse than kiss's see this can't be any worse than kiss's big hit Christine 16 yeah when I saw big hit Christine 16 yeah when I saw big hit Christine 16 yeah when I saw when I saw her coming out of the school when I saw her coming out of the school when I saw her coming out of the school that day yeah or the or The Runaways that day yeah or the or The Runaways that day yeah or the or The Runaways Cherry bump yeah it's like wow yeah Cherry bump yeah it's like wow yeah Cherry bump yeah it's like wow yeah right great way to start the show F all this in post yeah sorry show F all this in post yeah sorry there's no such thing so basically we're there's no such thing so basically we're there's no such thing so basically we're just the world made up of rock bands

just the world made up of rock bands just the world made up of rock bands talking about underage girls is what it talking about underage girls is what it talking about underage girls is what it sounds like I think it get it get started with like I think it get it get started with Buddy Holly I believe yeah true yeah Buddy Holly I believe yeah true yeah Buddy Holly I believe yeah true yeah yeah that really going into the toilet yeah that really going into the toilet yeah that really going into the toilet very early on in the show hey welcome very early on in the show hey welcome very early on in the show hey welcome everyone to everyone to everyone to coffee take anything seriously bring it coffee take anything seriously bring it coffee take anything seriously bring it back on the rails let's just transport back on the rails let's just transport back on the rails let's just transport ourselves back through time and start ourselves back through time and start ourselves back through time and start this kind of like not be but head but this kind of like not be but head but this kind of like not be but head but like Wayne's like Wayne's like Wayne's World you World you World you know we got we got to bring back that know we got we got to bring back that know we got we got to bring back that intro we we have an episode where we did intro we we have an episode where we did intro we we have an episode where we did that that that right wow love that this is like episode right wow love that this is like episode right wow love that this is like episode um um um 210 can you believe that yikes wow that 210 can you believe that yikes wow that 210 can you believe that yikes wow that means we got a whole lot of nothing means we got a whole lot of nothing means we got a whole lot of nothing going on going on going on yeah yeah I mean I can already tell this yeah yeah I mean I can already tell this yeah yeah I mean I can already tell this is really gonna we're going to need to is really gonna we're going to need to is really gonna we're going to need to uh we're going to need to make our uh we're going to need to make our uh we're going to need to make our disclaimer right disclaimer right disclaimer right now before we could have done it already now before we could have done it already now before we could have done it already some yeah so nc7 number one yeah some yeah so nc7 number one yeah some yeah so nc7 number one yeah remember take us seriously at your own remember take us seriously at your own remember take us seriously at your own risk risk risk please uh we're just here having fun and please uh we're just here having fun and please uh we're just here having fun and we also have an underlying intent to be we also have an underlying intent to be we also have an underlying intent to be informative and

informative and informative and insightful uh but first and foremost insightful uh but first and foremost insightful uh but first and foremost we're about charity and helping to we're about charity and helping to we're about charity and helping to bridge the digital Equity divide uh bridge the digital Equity divide uh bridge the digital Equity divide uh through through through Elevate Elevate Elevate our kids yeah I was about to say our kids yeah I was about to say our kids yeah I was about to say children at Elevate our kids.org where children at Elevate our kids.org where children at Elevate our kids.org where we are buying laptops and uh you know we are buying laptops and uh you know we are buying laptops and uh you know giving them to kids in uh underserved giving them to kids in uh underserved giving them to kids in uh underserved and unserved communities there's still a and unserved communities there's still a and unserved communities there's still a lot of them out there and so we're lot of them out there and so we're lot of them out there and so we're trying to help all of these kids engage trying to help all of these kids engage trying to help all of these kids engage in a digital future that we all look in a digital future that we all look in a digital future that we all look forward to with with AI and chat Bots forward to with with AI and chat Bots forward to with with AI and chat Bots and all this wonderful generative AI and all this wonderful generative AI and all this wonderful generative AI stuff so you know you don't not looking stuff so you know you don't not looking stuff so you know you don't not looking forward to it yeah and you want to they forward to it yeah and you want to they forward to it yeah and you want to they need to be able to do all this on device need to be able to do all this on device need to be able to do all this on device to protect their privacy there you go to protect their privacy there you go to protect their privacy there you go please maybe you could put tiny ML on please maybe you could put tiny ML on please maybe you could put tiny ML on your your your device with a small language model yeah device with a small language model yeah device with a small language model yeah yeah look at that look at the little yeah look at that look at the little yeah look at that look at the little logo there you know I'm loveing official logo there you know I'm loveing official logo there you know I'm loveing official here and better a small multimodal model here and better a small multimodal model here and better a small multimodal model there you go there you go there you go wow with completely private Advent and wow with completely private Advent and wow with completely private Advent and everyone you know it's funny The Edge everyone you know it's funny The Edge everyone you know it's funny The Edge everyone have like the exact same timing everyone have like the exact same timing everyone have like the exact same timing and announcing the same thing uh within and announcing the same thing uh within and announcing the same thing uh within days of each other you know um you had

days of each other you know um you had days of each other you know um you had um you had open AI introduced um you um you had open AI introduced um you um you had open AI introduced um you know what was know what was know what was that yeah yeah yeah Scarlet that yeah yeah yeah Scarlet that yeah yeah yeah Scarlet Johansson so I think we called that Johansson so I think we called that Johansson so I think we called that didn't we where she's suing she's now didn't we where she's suing she's now didn't we where she's suing she's now suing them for uh using her voice and uh suing them for uh using her voice and uh suing them for uh using her voice and uh oh she is she is you know what Scarlet oh she is she is you know what Scarlet oh she is she is you know what Scarlet right right right here my pocket frankly you think that here my pocket frankly you think that here my pocket frankly you think that was do you think that was just a PR Ploy was do you think that was just a PR Ploy was do you think that was just a PR Ploy right to raise regard regardless very right to raise regard regardless very right to raise regard regardless very clever Tom I really think think Sam uh clever Tom I really think think Sam uh clever Tom I really think think Sam uh this is his only way of getting close to this is his only way of getting close to this is his only way of getting close to scarla scarla scarla Johansson know and and and and what's Johansson know and and and and what's Johansson know and and and and what's really scary is that right now there's really scary is that right now there's really scary is that right now there's like a humanoid bot robot in his house like a humanoid bot robot in his house like a humanoid bot robot in his house that looks strikingly like her and that looks strikingly like her and that looks strikingly like her and they're having conversations right now they're having conversations right now they're having conversations right now there you go I mean seriously you know there you go I mean seriously you know there you go I mean seriously you know in Japan you know you can you can make in Japan you know you can you can make in Japan you know you can you can make those robots those animatronic robots those robots those animatronic robots those robots those animatronic robots yeah know they're making them kind of yeah know they're making them kind of yeah know they're making them kind of likeness you know bring home to Mommy likeness you know bring home to Mommy likeness you know bring home to Mommy yeah hey here's my girlfriend friend and yeah hey here's my girlfriend friend and yeah hey here's my girlfriend friend and she wouldn't know any she wouldn't know any she wouldn't know any different you have really nice skin what different you have really nice skin what different you have really nice skin what kind of you use I mean we've already got kind of you use I mean we've already got kind of you use I mean we've already got companies out there there's girlfriend.

companies out there there's girlfriend. companies out there there's girlfriend. there's partner. it's probably one of there's partner. it's probably one of there's partner. it's probably one of the hottest growth areas of generative the hottest growth areas of generative the hottest growth areas of generative AI is the is the you know companionship AI is the is the you know companionship AI is the is the you know companionship scenario yeah I think you're right you scenario yeah I think you're right you scenario yeah I think you're right you know more plus but that's a whole other know more plus but that's a whole other know more plus but that's a whole other you're right Eric y internet yep yeah oh you're right Eric y internet yep yeah oh you're right Eric y internet yep yeah oh dat joining hey dat joining hey dat joining hey JB hell hello sound like you sound like JB hell hello sound like you sound like JB hell hello sound like you sound like Samantha it's too creepy oh Lord you Samantha it's too creepy oh Lord you Samantha it's too creepy oh Lord you gonna come on we have to see your face gonna come on we have to see your face gonna come on we have to see your face to make sure that you're real and you're to make sure that you're real and you're to make sure that you're real and you're not just a AI chat bot oh my goodness not just a AI chat bot oh my goodness not just a AI chat bot oh my goodness see I have a face for radio today I've see I have a face for radio today I've see I have a face for radio today I've been up I had a speak at a conference at been up I had a speak at a conference at been up I had a speak at a conference at 3:00 a.m. you all do don't 3:00 a.m. you all do don't 3:00 a.m. you all do don't this morning that's going to be the next morning that's going to be the next capture turn on your camera so I can see capture turn on your camera so I can see capture turn on your camera so I can see that you're a human yeah yeah well that that you're a human yeah yeah well that that you're a human yeah yeah well that may not even be enough right it may not may not even be enough right it may not may not even be enough right it may not be enough you're right coming soon to a be enough you're right coming soon to a be enough you're right coming soon to a Microsoft Microsoft Microsoft PC Plus+ po Plus+ complete history how PC Plus+ po Plus+ complete history how PC Plus+ po Plus+ complete history how do I prove that is crazy you know I did do I prove that is crazy you know I did do I prove that is crazy you know I did check the the the valuation of my check the the the valuation of my check the the the valuation of my windows seven physical hard diss it's windows seven physical hard diss it's windows seven physical hard diss it's just hockey stick right now I'm going to just hockey stick right now I'm going to just hockey stick right now I'm going to make millions you're like I want to make millions you're like I want to make millions you're like I want to downgrade I want give you Windows 10 and downgrade I want give you Windows 10 and downgrade I want give you Windows 10 and before are you saying that you're not a

before are you saying that you're not a before are you saying that you're not a fan of fan of fan of recall recall we're gonna copy recall recall we're gonna copy recall recall we're gonna copy everything screenshot everything you do everything screenshot everything you do everything screenshot everything you do forever wow I don't know you know I'm forever wow I don't know you know I'm forever wow I don't know you know I'm good I I hate that I hate that I don't good I I hate that I hate that I don't good I I hate that I hate that I don't like it right so my my Timo hat people like it right so my my Timo hat people like it right so my my Timo hat people you know they the it started bringing you know they the it started bringing you know they the it started bringing those uh you those uh you those uh you know it put up the red flag we're like know it put up the red flag we're like know it put up the red flag we're like wait a minute wait a wait a minute wait a wait a minute wait a minute we don't like this we don't like minute we don't like this we don't like minute we don't like this we don't like this yeah well we this is a 10f foil hat this yeah well we this is a 10f foil hat this yeah well we this is a 10f foil hat group right here group right here group right here actually you know here's the interesting actually you know here's the interesting actually you know here's the interesting thing about it though is if you know you thing about it though is if you know you thing about it though is if you know you have a Mac the backup mechanism is have a Mac the backup mechanism is have a Mac the backup mechanism is called time machine right and so time called time machine right and so time called time machine right and so time machine's been around for a long time machine's been around for a long time machine's been around for a long time yeah and it also takes up crap tons of yeah and it also takes up crap tons of yeah and it also takes up crap tons of your storage if you have it you know uh your storage if you have it you know uh your storage if you have it you know uh going on in the background going on in the background going on in the background unfeathered un you know like going un unfeathered un you know like going un unfeathered un you know like going un feathered un feathered hey guys I prefer my chicken feathered hey guys I prefer my chicken unfeathered I got like four hours of I unfeathered I got like four hours of I unfeathered I got like four hours of I got four hours of sleep because my we got four hours of sleep because my we got four hours of sleep because my we know what you mean we know what youan know what you mean we know what youan know what you mean we know what youan you can you can reather and tether your you can you can reather and tether your you can you can reather and tether your ma to an external hard drive and just ma to an external hard drive and just ma to an external hard drive and just time machine was to use that word and by time machine was to use that word and by time machine was to use that word and by the way I'm losing my vocabulary and I the way I'm losing my vocabulary and I the way I'm losing my vocabulary and I blame it on my

blame it on my blame it on my smartphone um yeah well you're going to smartphone um yeah well you're going to smartphone um yeah well you're going to lose the other half now with your aipc lose the other half now with your aipc lose the other half now with your aipc but I mean you know it's like basically but I mean you know it's like basically but I mean you know it's like basically putting a llm on top of you know putting a llm on top of you know putting a llm on top of you know your yeah and then doing queries off of your yeah and then doing queries off of your yeah and then doing queries off of it you know yeah and yeah it is super it you know yeah and yeah it is super it you know yeah and yeah it is super creepy and I it's like I don't get it creepy and I it's like I don't get it creepy and I it's like I don't get it it's like give me search that works you it's like give me search that works you it's like give me search that works you know on my on my um my personal devices know on my on my um my personal devices know on my on my um my personal devices that are indexed on my content so that I that are indexed on my content so that I that are indexed on my content so that I don't have to you know um search to all don't have to you know um search to all don't have to you know um search to all these documents that are poorly indexed these documents that are poorly indexed these documents that are poorly indexed and search that works also help me and search that works also help me and search that works also help me everything do that's I think it should everything do that's I think it should everything do that's I think it should also it should also help not only do a also it should also help not only do a also it should also help not only do a better search but also so help help me better search but also so help help me better search but also so help help me as a human deliver a better query to as a human deliver a better query to as a human deliver a better query to what I'm looking for I was having this what I'm looking for I was having this what I'm looking for I was having this chatel my 8-year-old yesterday and she's chatel my 8-year-old yesterday and she's chatel my 8-year-old yesterday and she's Googling um because Googling is a verb Googling um because Googling is a verb Googling um because Googling is a verb but she was just looking for information but she was just looking for information but she was just looking for information on um on first second third and fourth on um on first second third and fourth on um on first second third and fourth degree burns and her query was skin degree burns and her query was skin degree burns and her query was skin burns and before she hit enter I'm like burns and before she hit enter I'm like burns and before she hit enter I'm like wait what are you doing yikes like well wait what are you doing yikes like well wait what are you doing yikes like well I need to learn about all these things I need to learn about all these things I need to learn about all these things I'm like okay but then if you ask if you I'm like okay but then if you ask if you I'm like okay but then if you ask if you just ask to me skin burns I have to just ask to me skin burns I have to just ask to me skin burns I have to guess what you're trying to say so all guess what you're trying to say so all guess what you're trying to say so all this to say yes give us better search this to say yes give us better search this to say yes give us better search but when we this this we're used to it but when we this this we're used to it but when we this this we're used to it because you could type skin burns enter

because you could type skin burns enter because you could type skin burns enter and we got a ton of results you get Ken and we got a ton of results you get Ken and we got a ton of results you get Ken Burns yeah or Mr Burns what about Mr Burns yeah or Mr Burns what about Mr Burns yeah or Mr Burns what about Mr Burns or Mr Burns or Mr Burns or Mr Burns yeah that's true excellent you Burns yeah that's true excellent you Burns yeah that's true excellent you know what I guess this has been going on know what I guess this has been going on know what I guess this has been going on a while Pete will probably remember when a while Pete will probably remember when a while Pete will probably remember when we were at micros oft we built an we were at micros oft we built an we were at micros oft we built an operating system we called Longhorn for operating system we called Longhorn for operating system we called Longhorn for a while at least and one of the features a while at least and one of the features a while at least and one of the features is we were using like a we were it was a is we were using like a we were it was a is we were using like a we were it was a win FS is like new file system it was win FS is like new file system it was win FS is like new file system it was almost like let's use SQL Server almost like let's use SQL Server almost like let's use SQL Server database as the new file system database as the new file system database as the new file system obviously that ended up not shipping but obviously that ended up not shipping but obviously that ended up not shipping but the idea was it was way more queriable the idea was it was way more queriable the idea was it was way more queriable and right you know it was just a a and right you know it was just a a and right you know it was just a a different way of storing files rather different way of storing files rather different way of storing files rather than your file system I think I think than your file system I think I think than your file system I think I think the new feature they needed to produced the new feature they needed to produced the new feature they needed to produced was not rewind but fast forward so I was not rewind but fast forward so I was not rewind but fast forward so I want to predict the future a month from want to predict the future a month from want to predict the future a month from now what is what is on my PC a month now what is what is on my PC a month now what is what is on my PC a month from now and have generative AI just from now and have generative AI just from now and have generative AI just create that based on my past I just create that based on my past I just create that based on my past I just thought of the prediction Kate the thought of the prediction Kate the thought of the prediction Kate the prediction it shows you a video of prediction it shows you a video of prediction it shows you a video of police breaking down your front police breaking down your front police breaking down your front door coming into your office seizing door coming into your office seizing door coming into your office seizing your computer we need a fast forward your computer we need a fast forward your computer we need a fast forward feature Minority Report feature Minority Report feature Minority Report yeah I think link yeah I think link yeah I think link what I we'll what I we'll what I we'll delete I want all those other things delete I want all those other things delete I want all those other things that I normally delete that I normally delete that I normally delete deleted GE I think Steve you need to deleted GE I think Steve you need to deleted GE I think Steve you need to tweak your microphone or something tweak your microphone or something tweak your microphone or something you're a little far from the a did you

you're a little far from the a did you you're a little far from the a did you see that they une the uh original search see that they une the uh original search see that they une the uh original search engine engine engine Archie they they they they found Archie Archie they they they they found Archie Archie they they they they found Archie and they they reinvigorated him really and they they reinvigorated him really and they they reinvigorated him really yes it's so Archie was was way back in yes it's so Archie was was way back in yes it's so Archie was was way back in kind of the dawn of the internet era kind of the dawn of the internet era kind of the dawn of the internet era yeah actually the internet's first yeah actually the internet's first yeah actually the internet's first search engine rescued and search engine rescued and search engine rescued and running where did they find him next to running where did they find him next to running where did they find him next to us they found him in a they found him us they found him in a they found him us they found him in a they found him like in a like they had lost him and like in a like they had lost him and like in a like they had lost him and they found like a beta version of him they found like a beta version of him they found like a beta version of him somewhere and brought him back to life somewhere and brought him back to life somewhere and brought him back to life just for for history just for for history just for for history sake alista ask ge's all those good ones sake alista ask ge's all those good ones sake alista ask ge's all those good ones yeah yes Al I used to use alista I yeah yes Al I used to use alista I yeah yes Al I used to use alista I remember Archie how old I amsh seek remember Archie how old I amsh seek remember Archie how old I amsh seek infos seek c those are all my clients infos seek c those are all my clients infos seek c those are all my clients back in the day wow wow like I said I back in the day wow wow like I said I back in the day wow wow like I said I got to see all the dirty stuff in the got to see all the dirty stuff in the got to see all the dirty stuff in the back back end of all this stuff was was back back end of all this stuff was was back back end of all this stuff was was Google a client no no probably not a Google a client no no probably not a Google a client no no probably not a good end all that Google was just up and good end all that Google was just up and good end all that Google was just up and coming at that point because y they coming at that point because y they coming at that point because y they weren't nobody they were like the 20 ton weren't nobody they were like the 20 ton weren't nobody they were like the 20 ton gorilla in the room at the time Yahoo gorilla in the room at the time Yahoo gorilla in the room at the time Yahoo remember yeah Yahoo remember remember yeah Yahoo remember remember yeah Yahoo remember them yeah still around still around yeah them yeah still around still around yeah them yeah still around still around yeah were of were of were of mine I worked at the campuses that mine I worked at the campuses that mine I worked at the campuses that became Yahoo but they originally the Gap became Yahoo but they originally the Gap became Yahoo but they originally the Gap out in San Bruno oh the Gap the

out in San Bruno oh the Gap the out in San Bruno oh the Gap the Gap yeah Debbie I'm glad you brought up Gap yeah Debbie I'm glad you brought up Gap yeah Debbie I'm glad you brought up ASG because they were like supposedly ASG because they were like supposedly ASG because they were like supposedly the first natural language uh query um the first natural language uh query um the first natural language uh query um search yeah that was their search yeah that was their search yeah that was their yeah that was their whole yeah they were yeah that was their whole yeah they were yeah that was their whole yeah they were they they had a good they had a good they they had a good they had a good they they had a good they had a good idea they definitely had a good idea idea they definitely had a good idea idea they definitely had a good idea yeah yeah yeah yeah yeah yeah and at the time I thought yeah yeah yeah and at the time I thought yeah yeah yeah and at the time I thought they were gonna they were going to they were gonna they were going to they were gonna they were going to disrupt and that's what I thought yeah disrupt and that's what I thought yeah disrupt and that's what I thought yeah yeah yeah that's exactly what I thought yeah yeah that's exactly what I thought yeah yeah that's exactly what I thought absolutely that's an issue where the absolutely that's an issue where the absolutely that's an issue where the product truth doesn't meet the doesn't product truth doesn't meet the doesn't product truth doesn't meet the doesn't meet the marketing unfortunately so back meet the marketing unfortunately so back meet the marketing unfortunately so back then all the search engines were based then all the search engines were based then all the search engines were based on your web page you put all your on your web page you put all your on your web page you put all your keywords at the top and what was the keywords at the top and what was the keywords at the top and what was the tags so basically they're all just tags so basically they're all just tags so basically they're all just indexing indexing indexing that Yahoo was the only one that was that Yahoo was the only one that was that Yahoo was the only one that was different it was human different it was human different it was human curated yeah and then right Google was curated yeah and then right Google was curated yeah and then right Google was like let's not use any of that stuff and like let's not use any of that stuff and like let's not use any of that stuff and let's do it based on how many people are let's do it based on how many people are let's do it based on how many people are linked show how awesome you are which linked show how awesome you are which linked show how awesome you are which was a different way of looking at it was a different way of looking at it was a different way of looking at it Yahoo was shocking yeah it's shocking Yahoo was shocking yeah it's shocking Yahoo was shocking yeah it's shocking where they were they're like the where they were they're like the where they were they're like the Blackberry I guess of like internet I Blackberry I guess of like internet I Blackberry I guess of like internet I just don't know what happened with them just don't know what happened with them just don't know what happened with them oh geez you know what's equally shocking oh geez you know what's equally shocking oh geez you know what's equally shocking Debbie is that Steve Balmer wanted to Debbie is that Steve Balmer wanted to Debbie is that Steve Balmer wanted to buy Yahoo for a while remember buy Yahoo for a while remember buy Yahoo for a while remember that thousands uh yeah billions it was

that thousands uh yeah billions it was that thousands uh yeah billions it was in the Microsoft was building out their in the Microsoft was building out their in the Microsoft was building out their ad muscle and they thank God passed on ad muscle and they thank God passed on ad muscle and they thank God passed on Yahoo but yeah yeah who and and who Yahoo but yeah yeah who and and who Yahoo but yeah yeah who and and who bought him bought him bought him Verizon wasn't it Verizon ouch the only thing worse it Verizon ouch the only thing worse than buying that would be like buying I than buying that would be like buying I than buying that would be like buying I don't know AOL or something I was about don't know AOL or something I was about don't know AOL or something I was about to say remember to say remember to say remember AOL people still have people still have a coming back but it's one of those a coming back but it's one of those stories of products that don't ship stories of products that don't ship stories of products that don't ship because you know at at the time you know because you know at at the time you know because you know at at the time you know Yahoo had so much um individual browsing Yahoo had so much um individual browsing Yahoo had so much um individual browsing history browsing behavior on millions of history browsing behavior on millions of history browsing behavior on millions of consumers and then there's a mobile consumers and then there's a mobile consumers and then there's a mobile network database that can match a a network database that can match a a network database that can match a a consumer mobile habits to browsing consumer mobile habits to browsing consumer mobile habits to browsing habits but now we have microl habits but now we have microl habits but now we have microl location um and there were so many um location um and there were so many um location um and there were so many um discussions of how it could be monetized discussions of how it could be monetized discussions of how it could be monetized like if you were retailer you know you like if you were retailer you know you like if you were retailer you know you want to open up shop where you have a want to open up shop where you have a want to open up shop where you have a lot of traffic well what a trop of data lot of traffic well what a trop of data lot of traffic well what a trop of data if someone can tell you hey the people if someone can tell you hey the people if someone can tell you hey the people in Eric's age group you know live in in Eric's age group you know live in in Eric's age group you know live in this part of New York City and they look this part of New York City and they look this part of New York City and they look for these shopping things when they're for these shopping things when they're for these shopping things when they're going online so I would put a gap not a going online so I would put a gap not a going online so I would put a gap not a I don't know not a Nordstroms on 42nd I don't know not a Nordstroms on 42nd I don't know not a Nordstroms on 42nd and Broadway sort of thing but uh there and Broadway sort of thing but uh there and Broadway sort of thing but uh there were a lot of privacy issues uh and that

were a lot of privacy issues uh and that were a lot of privacy issues uh and that thing I mean it came cycles and cycles thing I mean it came cycles and cycles thing I mean it came cycles and cycles and cycles and nothing shipped there was and cycles and nothing shipped there was and cycles and nothing shipped there was never a merger of those to uh never a merger of those to uh never a merger of those to uh databases uh maybe it was a bad idea or databases uh maybe it was a bad idea or databases uh maybe it was a bad idea or you know maybe maybe people couldn't you know maybe maybe people couldn't you know maybe maybe people couldn't find their way out of a paperbag I don't find their way out of a paperbag I don't find their way out of a paperbag I don't I think it's that I think it's that the I think it's that I think it's that the I think it's that I think it's that the paperbag thing or they didn't know how paperbag thing or they didn't know how paperbag thing or they didn't know how to use a ETL system to move databases I to use a ETL system to move databases I to use a ETL system to move databases I don't don't don't know like come on P hey you know ETL is know like come on P hey you know ETL is know like come on P hey you know ETL is not that easy people think that that's not that easy people think that that's not that easy people think that that's so so easy drag and drop this table in so so easy drag and drop this table in so so easy drag and drop this table in this database to this one you know which this database to this one you know which this database to this one you know which dat base which table and what you know dat base which table and what you know dat base which table and what you know it has the cool graphical has the line it has the cool graphical has the line it has the cool graphical has the line you know it goes Arrow yeah I think it you know it goes Arrow yeah I think it you know it goes Arrow yeah I think it was fear Rob I I think cuz you know like was fear Rob I I think cuz you know like was fear Rob I I think cuz you know like in the early days here's the thing like in the early days here's the thing like in the early days here's the thing like 15 years ago that probably sounded scary 15 years ago that probably sounded scary 15 years ago that probably sounded scary that there could be a database that has that there could be a database that has that there could be a database that has all these behavioral predictions from all these behavioral predictions from all these behavioral predictions from you yeah look where we are now look you yeah look where we are now look you yeah look where we are now look where we are now you know it's on every where we are now you know it's on every where we are now you know it's on every app you know like that all this data is app you know like that all this data is app you know like that all this data is out there look where we are now we are out there look where we are now we are out there look where we are now we are in an episode of Black Mirror and we in an episode of Black Mirror and we in an episode of Black Mirror and we didn't look where we're going yeah I didn't look where we're going yeah I didn't look where we're going yeah I mean I know a lot of times people talk mean I know a lot of times people talk mean I know a lot of times people talk about you know the future being like about you know the future being like about you know the future being like 1984 I'm like we going like way past 1984 I'm like we going like way past 1984 I'm like we going like way past that way you're right she's ridiculous the

way you're right she's ridiculous the data diva is data diva is data diva is mesmerized you're like freaking just mesmerized you're like freaking just mesmerized you're like freaking just going oh my goodness going oh my goodness going oh my goodness but hey you know what Debbie I wanted to but hey you know what Debbie I wanted to but hey you know what Debbie I wanted to ask you a question I mean we have like ask you a question I mean we have like ask you a question I mean we have like you know the data Diva on this is like you know the data Diva on this is like you know the data Diva on this is like freaking awesome you know it's it's very freaking awesome you know it's it's very freaking awesome you know it's it's very unfortunate because there's a bunch of unfortunate because there's a bunch of unfortunate because there's a bunch of dudes and you're like the only one that dudes and you're like the only one that dudes and you're like the only one that is representing diversity you know is representing diversity you know is representing diversity you know gender and we can't see you you know but gender and we can't see you you know but gender and we can't see you you know but anyways we have I'm a black woman for anyways we have I'm a black woman for anyways we have I'm a black woman for anyone who doesn't know anyone who doesn't know anyone who doesn't know oh Brown all day long from birth all day oh Brown all day long from birth all day oh Brown all day long from birth all day long it doesn't switch off or anything long it doesn't switch off or anything long it doesn't switch off or anything but you know I mean are you are you are but you know I mean are you are you are but you know I mean are you are you are you hearing like a um I mean how much you hearing like a um I mean how much you hearing like a um I mean how much are we looking at folks scraping the are we looking at folks scraping the are we looking at folks scraping the dark web to dark web to dark web to create marketing create marketing create marketing data oh everything anything anything any data oh everything anything anything any data oh everything anything anything any shred any ounce of data about you shred any ounce of data about you shred any ounce of data about you they're going to try to use it because they're going to try to use it because they're going to try to use it because oh yeah it doesn't have to be accurate oh yeah it doesn't have to be accurate oh yeah it doesn't have to be accurate for them to sell it right they just want for them to sell it right they just want for them to sell it right they just want to sell it to you right so they sell you to sell it to you right so they sell you to sell it to you right so they sell you if they sell you 100 data points and if they sell you 100 data points and if they sell you 100 data points and only one or two of them is accurate I only one or two of them is accurate I only one or two of them is accurate I mean they're still going to get that mean they're still going to get that mean they're still going to get that money for all the things that they gave money for all the things that they gave money for all the things that they gave you right and so that is the reason why you right and so that is the reason why you right and so that is the reason why these ad Revenue markets work really these ad Revenue markets work really these ad Revenue markets work really well for companies to sell it because well for companies to sell it because well for companies to sell it because they don't really have to be super

they don't really have to be super they don't really have to be super accurate uh but when they are accurate accurate uh but when they are accurate accurate uh but when they are accurate it's it's it's scary accurate in bad ways right yeah scary accurate in bad ways right yeah scary accurate in bad ways right yeah when they when they're inaccurate it's when they when they're inaccurate it's when they when they're inaccurate it's scary when're I still get scary when're I still get scary when're I still get congratulations on your iot Woman of the congratulations on your iot Woman of the congratulations on your iot Woman of the Year Awards which they know something I Year Awards which they know something I Year Awards which they know something I don't know right my wife is shocked that don't know right my wife is shocked that don't know right my wife is shocked that could be an episode that could be an could be an episode that could be an could be an episode that could be an episode right there it could be a series episode right there it could be a series episode right there it could be a series David series it could be yeah Debbie so David series it could be yeah Debbie so David series it could be yeah Debbie so you mean to tell me that that list of you mean to tell me that that list of you mean to tell me that that list of influential CEOs their emails last for influential CEOs their emails last for influential CEOs their emails last for the Social Security that I get offered the Social Security that I get offered the Social Security that I get offered for $29.99 is not all for $29.99 is not all for $29.99 is not all accurate No some of them maybe some of accurate No some of them maybe some of accurate No some of them maybe some of them stop you don't know which ones are them stop you don't know which ones are them stop you don't know which ones are accurate that's the stop paying for it accurate that's the stop paying for it accurate that's the stop paying for it and stop emailing me for crying out loud and stop emailing me for crying out loud and stop emailing me for crying out loud David leave me alone they basically David leave me alone they basically David leave me alone they basically spray and pray right so they'll and you spray and pray right so they'll and you spray and pray right so they'll and you know there's a whole underbelly of like know there's a whole underbelly of like know there's a whole underbelly of like fake websites you know click Farms where fake websites you know click Farms where fake websites you know click Farms where you know they'll sell you at Revenue but you know they'll sell you at Revenue but you know they'll sell you at Revenue but it's really going to this faceless it's really going to this faceless it's really going to this faceless website that nobody but Bots visit right website that nobody but Bots visit right website that nobody but Bots visit right but you don't know that you can't visit but you don't know that you can't visit but you don't know that you can't visit millions of websites but those numbers millions of websites but those numbers millions of websites but those numbers look good on pages right so they like to look good on pages right so they like to look good on pages right so they like to they like to Mesmerize people oh look at they like to Mesmerize people oh look at they like to Mesmerize people oh look at all the places your ad was placed and all the places your ad was placed and all the places your ad was placed and most of them are not even being seen by most of them are not even being seen by most of them are not even being seen by humans uh funny thing so I don't know if humans uh funny thing so I don't know if humans uh funny thing so I don't know if you know um Dr Augustine Fu he does he's

you know um Dr Augustine Fu he does he's you know um Dr Augustine Fu he does he's like a ad fraud person and he teaches I like a ad fraud person and he teaches I like a ad fraud person and he teaches I think he teaches in New York um at a think he teaches in New York um at a think he teaches in New York um at a university but one thing that he said he university but one thing that he said he university but one thing that he said he asked the students he's like list out asked the students he's like list out asked the students he's like list out 10 websites that you go to every day and 10 websites that you go to every day and 10 websites that you go to every day and he said most of the students can't even he said most of the students can't even he said most of the students can't even list 10 right they go to every day and list 10 right they go to every day and list 10 right they go to every day and it's it's it's like when you think about that you're like when you think about that you're like when you think about that you're like so why are there these gazillion like so why are there these gazillion like so why are there these gazillion websites oh my God only going to a few websites oh my God only going to a few websites oh my God only going to a few websites literally but they're like like websites literally but they're like like websites literally but they're like like a gazillion websites and who's on them a gazillion websites and who's on them a gazillion websites and who's on them like nobody's on them like Bots are on like nobody's on them like Bots are on like nobody's on them like Bots are on them yeah AI is on them not real people them yeah AI is on them not real people them yeah AI is on them not real people yeah so I think the what the ad people yeah so I think the what the ad people yeah so I think the what the ad people want is what they really really want is want is what they really really want is want is what they really really want is to find out if you're a real human right to find out if you're a real human right to find out if you're a real human right that's gonna be hard because they're that's gonna be hard because they're that's gonna be hard because they're like does this person have money is this like does this person have money is this like does this person have money is this first of all is a real human they can first of all is a real human they can first of all is a real human they can spend money on the thing that I want to spend money on the thing that I want to spend money on the thing that I want to and so but they're going to throw you a and so but they're going to throw you a and so but they're going to throw you a lot of dunk for you to be able to get lot of dunk for you to be able to get lot of dunk for you to be able to get those few people real people who really those few people real people who really those few people real people who really want the thing that you want to want the thing that you want to want the thing that you want to sell yeah and you know what's crazy um sell yeah and you know what's crazy um sell yeah and you know what's crazy um we always talk about dirty laundry stuff we always talk about dirty laundry stuff we always talk about dirty laundry stuff that's like the ultimate dirty laundry that's like the ultimate dirty laundry that's like the ultimate dirty laundry this whole digital marketing ecosystem this whole digital marketing ecosystem this whole digital marketing ecosystem that you're talking about the underbelly that you're talking about the underbelly that you're talking about the underbelly it it it's all this I mean it's it's it it it's all this I mean it's it's it it it's all this I mean it's it's like crypto it's like crypto it's like crypto it's just they're just making stuff you know

just they're just making stuff you know just they're just making stuff you know all right let's let's start the pot here all right let's let's start the pot here all right let's let's start the pot here let's you you Dem you brought up ads and let's you you Dem you brought up ads and let's you you Dem you brought up ads and websites um we've seen so many Tech websites um we've seen so many Tech websites um we've seen so many Tech launches and things over the last few launches and things over the last few launches and things over the last few days last weeks or whatever and I'm days last weeks or whatever and I'm days last weeks or whatever and I'm wondering ads on the web you know like wondering ads on the web you know like wondering ads on the web you know like everybody else Google did their big everybody else Google did their big everybody else Google did their big thing their Google IO and when you're thing their Google IO and when you're thing their Google IO and when you're doing a Google search or anything now doing a Google search or anything now doing a Google search or anything now it's all this AI stuff and it's coming it's all this AI stuff and it's coming it's all this AI stuff and it's coming up is is Google's own AI going to D up is is Google's own AI going to D up is is Google's own AI going to D destroy its primary business of AdWords destroy its primary business of AdWords destroy its primary business of AdWords I mean selling AdWords ad placement on I mean selling AdWords ad placement on I mean selling AdWords ad placement on links on a web page is how most people links on a web page is how most people links on a web page is how most people are driving traffic to their sites and are driving traffic to their sites and are driving traffic to their sites and if all of a sudden everything is like a if all of a sudden everything is like a if all of a sudden everything is like a query to an AI thing is that going to query to an AI thing is that going to query to an AI thing is that going to disrupt or destroy their primary disrupt or destroy their primary disrupt or destroy their primary borderline only business I'm just I'm borderline only business I'm just I'm borderline only business I'm just I'm just throwing this just throwing this just throwing this out I think I think they're gonna always out I think I think they're gonna always out I think I think they're gonna always find a way to make money um they the find a way to make money um they the find a way to make money um they the thing that they're doing with their thing that they're doing with their thing that they're doing with their privacy sandbox where they're basically privacy sandbox where they're basically privacy sandbox where they're basically breaking apart the pieces or making it breaking apart the pieces or making it breaking apart the pieces or making it harder creating more friction for these harder creating more friction for these harder creating more friction for these uh companies that want to be able to get uh companies that want to be able to get uh companies that want to be able to get data from them and so they're giving data from them and so they're giving data from them and so they're giving them data in chunk chunks or pieces so them data in chunk chunks or pieces so them data in chunk chunks or pieces so that they can't really it makes it that they can't really it makes it that they can't really it makes it harder for them to try to fingerprint harder for them to try to fingerprint harder for them to try to fingerprint and figure out who it is that they are

and figure out who it is that they are and figure out who it is that they are actually Target right so basically it's actually Target right so basically it's actually Target right so basically it's kind of a grab bag of advertising so I kind of a grab bag of advertising so I kind of a grab bag of advertising so I think I think companies should be think I think companies should be think I think companies should be concerned um because if people are concerned um because if people are concerned um because if people are interacting with Google instead of you interacting with Google instead of you interacting with Google instead of you and your site you know they may not they and your site you know they may not they and your site you know they may not they may never go to your site right they'll may never go to your site right they'll may never go to your site right they'll they that's the end of it like like they that's the end of it like like they that's the end of it like like Amazon where you you pick a product it's Amazon where you you pick a product it's Amazon where you you pick a product it's like hey somebody else has a better like hey somebody else has a better like hey somebody else has a better price you know what I'm saying so maybe price you know what I'm saying so maybe price you know what I'm saying so maybe they'll maybe they'll do that um I think they'll maybe they'll do that um I think they'll maybe they'll do that um I think that's definitely a concern I think what that's definitely a concern I think what that's definitely a concern I think what they're trying to do means in my view they're trying to do means in my view they're trying to do means in my view that they're going to have to change that they're going to have to change that they're going to have to change their business model yeah um because you their business model yeah um because you their business model yeah um because you know what what they really want to do is know what what they really want to do is know what what they really want to do is take as much or get as much information take as much or get as much information take as much or get as much information from people so that they don't have to from people so that they don't have to from people so that they don't have to rely on these other sites does that make rely on these other sites does that make rely on these other sites does that make so and they tried to do this before so and they tried to do this before so and they tried to do this before wasn't successful I can't remember what wasn't successful I can't remember what wasn't successful I can't remember what the feature was called where they try to the feature was called where they try to the feature was called where they try to do some type of summary of what you try do some type of summary of what you try do some type of summary of what you try to look for before you got on to the to look for before you got on to the to look for before you got on to the page and I was like kind of page and I was like kind of page and I was like kind of controversial from a privacy perspective controversial from a privacy perspective controversial from a privacy perspective but then also the companies that were but then also the companies that were but then also the companies that were buying these ass were also of sex buying these ass were also of sex buying these ass were also of sex they're like hey we want people to click they're like hey we want people to click they're like hey we want people to click through to our site not to your little through to our site not to your little through to our site not to your little quasi web page but what they want to do quasi web page but what they want to do quasi web page but what they want to do is they want to know more about you and is they want to know more about you and is they want to know more about you and so if you're interacting with them and

so if you're interacting with them and so if you're interacting with them and these little AI spaces you know all these little AI spaces you know all these little AI spaces you know all they're doing is adding all that to to they're doing is adding all that to to they're doing is adding all that to to adding information that they would not adding information that they would not adding information that they would not not have ever gotten about you to what not have ever gotten about you to what not have ever gotten about you to what they already know about they already know about they already know about you yeah I mean I think a lot of the you yeah I mean I think a lot of the you yeah I mean I think a lot of the like the whole AGI play and what open AI like the whole AGI play and what open AI like the whole AGI play and what open AI is doing is really sort of a dis is doing is really sort of a dis is doing is really sort of a dis intermediation play but I think Google intermediation play but I think Google intermediation play but I think Google is still has a lot of defenses um and um is still has a lot of defenses um and um is still has a lot of defenses um and um you know technologies that they can work you know technologies that they can work you know technologies that they can work with to to you know basically pivot with to to you know basically pivot with to to you know basically pivot themselves so and that's an unusual themselves so and that's an unusual themselves so and that's an unusual situation right I mean um I just don't situation right I mean um I just don't situation right I mean um I just don't know what you know I'm just you know know what you know I'm just you know know what you know I'm just you know we're all experiencing it you're on your we're all experiencing it you're on your we're all experiencing it you're on your phones or on the web and you asked phones or on the web and you asked phones or on the web and you asked Google for something and now you get Google for something and now you get Google for something and now you get this and it's gonna answer your question this and it's gonna answer your question this and it's gonna answer your question and then it's not about links and it's and then it's not about links and it's and then it's not about links and it's not about page Rank and it's not and so not about page Rank and it's not and so not about page Rank and it's not and so if I'm a business owner and I'm trying if I'm a business owner and I'm trying if I'm a business owner and I'm trying to drive traffic and I'm paying money to drive traffic and I'm paying money to drive traffic and I'm paying money for afterwards and you don't get sent to for afterwards and you don't get sent to for afterwards and you don't get sent to my page instead AI is answering some my page instead AI is answering some my page instead AI is answering some kind of question I might be feeling like kind of question I might be feeling like kind of question I might be feeling like wow there's no love I think it's going wow there's no love I think it's going wow there's no love I think it's going to get a lot more obtuse instead of to get a lot more obtuse instead of to get a lot more obtuse instead of maybe buying physical AdWords you're maybe buying physical AdWords you're maybe buying physical AdWords you're saying I want this outcome you know and saying I want this outcome you know and saying I want this outcome you know and then then Google will do what it needs then then Google will do what it needs then then Google will do what it needs to do to give you that outcome you'll to do to give you that outcome you'll to do to give you that outcome you'll pay for the outcome as opposed to the pay for the outcome as opposed to the pay for the outcome as opposed to the adword also I think on you good yeah adword also I think on you good yeah adword also I think on you good yeah it'll be something like almost like it'll be something like almost like it'll be something like almost like LinkedIn did remember how LinkedIn you LinkedIn did remember how LinkedIn you LinkedIn did remember how LinkedIn you say hey there many people clicked on say hey there many people clicked on say hey there many people clicked on your thing now they say oh you

your thing now they say oh you your thing now they say oh you Impressions whatever the hell that is Impressions whatever the hell that is Impressions whatever the hell that is right so maybe they'll say well you know right so maybe they'll say well you know right so maybe they'll say well you know when the person clicked we could have when the person clicked we could have when the person clicked we could have showed them your ad you know it's a showed them your ad you know it's a showed them your ad you know it's a possibility we show up in your ad you're possibility we show up in your ad you're possibility we show up in your ad you're gonna pay us for that anyway right so it gonna pay us for that anyway right so it gonna pay us for that anyway right so it does get a lot more does get a lot more does get a lot more ambiguous um question in the favor of ambiguous um question in the favor of ambiguous um question in the favor of Google right where where they could say Google right where where they could say Google right where where they could say well you know we can still make you pay well you know we can still make you pay well you know we can still make you pay for it even though we're going to give for it even though we're going to give for it even though we're going to give you kind of less you know it may be less you kind of less you know it may be less you kind of less you know it may be less accurate or more I think what they're accurate or more I think what they're accurate or more I think what they're going to do is come up with going to do is come up with going to do is come up with metric a metric a metric a newc you know you could have gotten show newc you know you could have gotten show newc you know you could have gotten show them to these people maybe you pay us them to these people maybe you pay us them to these people maybe you pay us more we we'll actually you know have more we we'll actually you know have more we we'll actually you know have people click through or something like people click through or something like people click through or something like that is isn't this the beginning of the that is isn't this the beginning of the that is isn't this the beginning of the end of the web page could be could be at end of the web page could be could be at end of the web page could be could be at the end of the day this is all about the end of the day this is all about the end of the day this is all about data oh you and if AI is going the dire data oh you and if AI is going the dire data oh you and if AI is going the dire I mean it's going to accelerate in 10 20 I mean it's going to accelerate in 10 20 I mean it's going to accelerate in 10 20 years we'll be laughing that we were years we'll be laughing that we were years we'll be laughing that we were looking at web pages right we're just looking at web pages right we're just looking at web pages right we're just going to be talking to yeah intelligent going to be talking to yeah intelligent going to be talking to yeah intelligent machines and they're going to be giving machines and they're going to be giving machines and they're going to be giving us answers and we're not going to be us answers and we're not going to be us answers and we're not going to be reading it on a web page reading it on a web page reading it on a web page well yeah you might have like agents of well yeah you might have like agents of well yeah you might have like agents of Agents talking to each other right so Agents talking to each other right so Agents talking to each other right so that might be the the next gen in but that might be the the next gen in but that might be the the next gen in but those are your agents you know and yeah those are your agents you know and yeah those are your agents you know and yeah they're Eric's they're Eric's they're Eric's agents anent agents anent agents anent Fury as Debbie was say all this is is

Fury as Debbie was say all this is is Fury as Debbie was say all this is is the web page is data right we're just the web page is data right we're just the web page is data right we're just crawling data and very few people are crawling data and very few people are crawling data and very few people are actually looking at web pages and so actually looking at web pages and so actually looking at web pages and so it's it's an input mechanism and over it's it's an input mechanism and over it's it's an input mechanism and over time we just start getting it from a time we just start getting it from a time we just start getting it from a different Source we stop tagging web different Source we stop tagging web different Source we stop tagging web pages putting words on web pages and pages putting words on web pages and pages putting words on web pages and we're talking to yeah AI if you're we're talking to yeah AI if you're we're talking to yeah AI if you're asking your agent for like I want a a asking your agent for like I want a a asking your agent for like I want a a vacation in this place and here's my vacation in this place and here's my vacation in this place and here's my criteria show me some areas you know criteria show me some areas you know criteria show me some areas you know instead of you looking at the resort web instead of you looking at the resort web instead of you looking at the resort web page it may bring up that stuff for you page it may bring up that stuff for you page it may bring up that stuff for you and you know and then then book stuff on and you know and then then book stuff on and you know and then then book stuff on your behalf so instead of you browsing I your behalf so instead of you browsing I your behalf so instead of you browsing I mean part of it is you I think people mean part of it is you I think people mean part of it is you I think people don't always know what they need what don't always know what they need what don't always know what they need what they're looking for and so they want to they're looking for and so they want to they're looking for and so they want to be browsing too so I think there's still be browsing too so I think there's still be browsing too so I think there's still GNA be that but personal Agency for AI GNA be that but personal Agency for AI GNA be that but personal Agency for AI is probably the next GD leap that an is probably the next GD leap that an is probably the next GD leap that an agent that can transcend screens and agent that can transcend screens and agent that can transcend screens and devices on my behalf eventually I'm just devices on my behalf eventually I'm just devices on my behalf eventually I'm just scraping right I'm just scraping photos scraping right I'm just scraping photos scraping right I'm just scraping photos from people posting from different from people posting from different from people posting from different locations around the world and and locations around the world and and locations around the world and and drawing from all this data it all drawing from all this data it all drawing from all this data it all curates it and and comes up with a a curates it and and comes up with a a curates it and and comes up with a a synopsis on look here you want to go to synopsis on look here you want to go to synopsis on look here you want to go to bise here's here's all the good things bise here's here's all the good things bise here's here's all the good things about B I'm gonna play out a typical about B I'm gonna play out a typical about B I'm gonna play out a typical scenario A Day in the Life at Clear scenario A Day in the Life at Clear scenario A Day in the Life at Clear blade Eric goes in and talks to the blade Eric goes in and talks to the blade Eric goes in and talks to the chief marketing officer hey we just won chief marketing officer hey we just won chief marketing officer hey we just won some kind of edge award or something I I some kind of edge award or something I I some kind of edge award or something I I need you to buy some AdWords related to need you to buy some AdWords related to need you to buy some AdWords related to Edge Computing and so that we can pull Edge Computing and so that we can pull Edge Computing and so that we can pull people in and gravy train on this word

people in and gravy train on this word people in and gravy train on this word and and and then Ed add words don't work anymore and then Ed add words don't work anymore and then Ed add words don't work anymore and it s you to somebody else or something I it s you to somebody else or something I it s you to somebody else or something I don't know but Rob on that point the you don't know but Rob on that point the you don't know but Rob on that point the you know I I think something that might be know I I think something that might be know I I think something that might be needed is the the needs of a eyeball to needed is the the needs of a eyeball to needed is the the needs of a eyeball to clear blades is very different than the clear blades is very different than the clear blades is very different than the need say of I don't know New Era hats on need say of I don't know New Era hats on need say of I don't know New Era hats on the website like the amount I I I think the website like the amount I I I think the website like the amount I I I think that there is some validated marketing that there is some validated marketing that there is some validated marketing science that talks about hey if you saw science that talks about hey if you saw science that talks about hey if you saw New Era hats New Era hats new er hats New Era hats New Era hats new er hats New Era hats New Era hats new er hats major league players and you're like major league players and you're like major league players and you're like okay you're going to buy this thing at okay you're going to buy this thing at okay you're going to buy this thing at some point so there could be a value of some point so there could be a value of some point so there could be a value of eyeballs or impressions for this but I eyeballs or impressions for this but I eyeballs or impressions for this but I think we also almost see like a a new think we also almost see like a a new think we also almost see like a a new financial model where for Eric and team financial model where for Eric and team financial model where for Eric and team to pay for human clickthrough not just to pay for human clickthrough not just to pay for human clickthrough not just an eyeball an eyeball an eyeball and and that and that model doesn't and and that and that model doesn't and and that and that model doesn't really exist the way you buy Google really exist the way you buy Google really exist the way you buy Google AdWords as New Era will be the same as AdWords as New Era will be the same as AdWords as New Era will be the same as clear blade and the results are hit or clear blade and the results are hit or clear blade and the results are hit or miss you know there's no uh there's no miss you know there's no uh there's no miss you know there's no uh there's no warm lead coming in from Google right warm lead coming in from Google right warm lead coming in from Google right not right that's where I think it needs not right that's where I think it needs not right that's where I think it needs to be more outcome based right so Eric's to be more outcome based right so Eric's to be more outcome based right so Eric's won this award said I want to promote won this award said I want to promote won this award said I want to promote that I that we won this award to my that I that we won this award to my that I that we won this award to my target audience and then that's the target audience and then that's the target audience and then that's the statement yeah and you know Google or statement yeah and you know Google or statement yeah and you know Google or Microsoft or someone will come up with Microsoft or someone will come up with Microsoft or someone will come up with the right place of the right stuff to

the right place of the right stuff to the right place of the right stuff to get that hopefully would pay on the get that hopefully would pay on the get that hopefully would pay on the outcome but you're right but today outcome but you're right but today outcome but you're right but today there's no automated way to do that you there's no automated way to do that you there's no automated way to do that you need no there isn't no someone at Clear need no there isn't no someone at Clear need no there isn't no someone at Clear blade to come with account-based blade to come with account-based blade to come with account-based marketing right and say okay we got this marketing right and say okay we got this marketing right and say okay we got this award why did they get it okay who's the award why did they get it okay who's the award why did they get it okay who's the target audience okay hey man there's 79 target audience okay hey man there's 79 target audience okay hey man there's 79 companies that match this thing and companies that match this thing and companies that match this thing and we're going to do this very specific we're going to do this very specific we're going to do this very specific campaign specific messaging with the campaign specific messaging with the campaign specific messaging with the right words now let's buy it and now we right words now let's buy it and now we right words now let's buy it and now we do do a little bit of of praying or do do a little bit of of praying or do do a little bit of of praying or hollering or whatever it is that you hollering or whatever it is that you hollering or whatever it is that you search results eventually we just get an search results eventually we just get an search results eventually we just get an AI to do my job and we do way better as AI to do my job and we do way better as AI to do my job and we do way better as a company because thei is much smarter a company because thei is much smarter a company because thei is much smarter than I am and and then I can I go to than I am and and then I can I go to than I am and and then I can I go to bise and let the AI do its thing I bise and let the AI do its thing I bise and let the AI do its thing I noticed that AI has been saying it noticed that AI has been saying it noticed that AI has been saying it doesn't believe Aaron albrook when he's doesn't believe Aaron albrook when he's doesn't believe Aaron albrook when he's posting stuff anymore it's like that's posting stuff anymore it's like that's posting stuff anymore it's like that's not Aaron that's not Aaron it's because not Aaron that's not Aaron it's because not Aaron that's not Aaron it's because of the haircut it's because of the of the haircut it's because of the of the haircut it's because of the haircut you need to Paul Aon he needs to haircut you need to Paul Aon he needs to haircut you need to Paul Aon he needs to get on here we need to we need to tell get on here we need to we need to tell get on here we need to we need to tell you need to grow the long hair no one you need to grow the long hair no one you need to grow the long hair no one knows who you knows who you knows who you are oh so hey I I used I used um uh GPT are oh so hey I I used I used um uh GPT are oh so hey I I used I used um uh GPT four and I asked it to summarize some of four and I asked it to summarize some of four and I asked it to summarize some of my stuff right my stuff right my stuff right just with it and it was hilarious it just with it and it was hilarious it just with it and it was hilarious it literally regurgitated exactly the same literally regurgitated exactly the same literally regurgitated exactly the same thing thing thing back I mean I I I'm just us accurate I back I mean I I I'm just us accurate I back I mean I I I'm just us accurate I mean I don't know maybe maybe the bar is

mean I don't know maybe maybe the bar is mean I don't know maybe maybe the bar is like so low um and that's the problem like so low um and that's the problem like so low um and that's the problem it's like um I think the problem is it's like um I think the problem is it's like um I think the problem is people it it's not the technology we're people it it's not the technology we're people it it's not the technology we're just we're just low no it's the just we're just low no it's the just we're just low no it's the technology what technology what technology what it's I think I right I think the problem it's I think I right I think the problem it's I think I right I think the problem is the people right because I know we're is the people right because I know we're is the people right because I know we're all talking about how oh my goodness AI all talking about how oh my goodness AI all talking about how oh my goodness AI is going so fast it's going to be you is going so fast it's going to be you is going so fast it's going to be you know so accurate it's G to take over know so accurate it's G to take over know so accurate it's G to take over human stuff and yeah it's G to be uh human stuff and yeah it's G to be uh human stuff and yeah it's G to be uh sentient well that's never going to sentient well that's never going to sentient well that's never going to happen but it doesn't really need to be happen but it doesn't really need to be happen but it doesn't really need to be sentient to be dangerous right it just sentient to be dangerous right it just sentient to be dangerous right it just needs someone who thinks a sentient to needs someone who thinks a sentient to needs someone who thinks a sentient to Advocate their human judgment to it use Advocate their human judgment to it use Advocate their human judgment to it use we're already there right we're we're we're already there right we're we're we're already there right we're we're there now and that's a problem uh there now and that's a problem uh there now and that's a problem uh especially I see people hey let's let AI especially I see people hey let's let AI especially I see people hey let's let AI cure cancer like you don't need to see a cure cancer like you don't need to see a cure cancer like you don't need to see a doctor look at a chat bot Leonard let doctor look at a chat bot Leonard let doctor look at a chat bot Leonard let them tell you all wrong stuff and it's them tell you all wrong stuff and it's them tell you all wrong stuff and it's all good you're going to take all the all good you're going to take all the all good you're going to take all the liability and so I think like we're liability and so I think like we're liability and so I think like we're there now we're there now it doesn't there now we're there now it doesn't there now we're there now it doesn't even have to be better you know I I mean even have to be better you know I I mean even have to be better you know I I mean people are already this is like to me people are already this is like to me people are already this is like to me this is like not this is like not this is like not novelty parlor trick Carnival yeah novelty parlor trick Carnival yeah novelty parlor trick Carnival yeah I'm glad that I'm glad that I'm glad that you glad that you said it's not going to you glad that you said it's not going to you glad that you said it's not going to be sentient be sentient be sentient this all this AGI talk makes me a little this all this AGI talk makes me a little this all this AGI talk makes me a little bit crazy we don't even understand how bit crazy we don't even understand how bit crazy we don't even understand how the human brain really works and we're

the human brain really works and we're the human brain really works and we're starting to talk that we're approaching starting to talk that we're approaching starting to talk that we're approaching AGI give me a break we're nowhere close AGI give me a break we're nowhere close AGI give me a break we're nowhere close to that yeah yeah it's math folks it's to that yeah yeah it's math folks it's to that yeah yeah it's math folks it's math yeah I tell people just because a math yeah I tell people just because a math yeah I tell people just because a hammer is better at putting a nail on hammer is better at putting a nail on hammer is better at putting a nail on the wall than it is for me to do my bare the wall than it is for me to do my bare the wall than it is for me to do my bare hands doesn't mean that a hammer is hands doesn't mean that a hammer is hands doesn't mean that a hammer is smarter than me right right oh my God smarter than me right right oh my God smarter than me right right oh my God that's a quote of the year right there that's a quote of the year right there that's a quote of the year right there there you go that's like golden right there you go that's like golden right there you go that's like golden right there what's going on in the UK Tom yeah there what's going on in the UK Tom yeah there what's going on in the UK Tom yeah I was just about to say we're I was just about to say we're I was just about to say we're synchronized dude this guy didn't say a synchronized dude this guy didn't say a synchronized dude this guy didn't say a word and that's word and that's word and that's illegal what's up man well I was do you illegal what's up man well I was do you illegal what's up man well I was do you know what I was actually gonna comment know what I was actually gonna comment know what I was actually gonna comment on what David just said about the the on what David just said about the the on what David just said about the the kind of AD revenue and the whole kind of kind of AD revenue and the whole kind of kind of AD revenue and the whole kind of complex situation about how you would complex situation about how you would complex situation about how you would would would fund this moving forward would would fund this moving forward would would fund this moving forward right but it seems to me the simplest right but it seems to me the simplest right but it seems to me the simplest way to do it is if someone's typing in a way to do it is if someone's typing in a way to do it is if someone's typing in a query into an AI language model and say query into an AI language model and say query into an AI language model and say talk about holidays the simplest way to talk about holidays the simplest way to talk about holidays the simplest way to monetize that is to have you know 50 75 monetize that is to have you know 50 75 monetize that is to have you know 50 75 firms that have paid for their names to firms that have paid for their names to firms that have paid for their names to come up right so in that free version of come up right so in that free version of come up right so in that free version of that language model and then you get that language model and then you get that language model and then you get directed to their website or to their directed to their website or to their directed to their website or to their blogs to their material and say you're blogs to their material and say you're blogs to their material and say you're paying for the language model then you paying for the language model then you paying for the language model then you get more agnostic approach right where get more agnostic approach right where get more agnostic approach right where actually you just get the answer to the actually you just get the answer to the actually you just get the answer to the outcome so that seems to me like if outcome so that seems to me like if outcome so that seems to me like if we're looking at ad revenue and AdWords we're looking at ad revenue and AdWords we're looking at ad revenue and AdWords and how Google might shoot themselves in and how Google might shoot themselves in and how Google might shoot themselves in the foot then that clearly has to be the the foot then that clearly has to be the the foot then that clearly has to be the next step doesn't it right that funded next step doesn't it right that funded next step doesn't it right that funded model um because I think we've seen it model um because I think we've seen it model um because I think we've seen it in the streaming world and by no means

in the streaming world and by no means in the streaming world and by no means have they got it right you know I think have they got it right you know I think have they got it right you know I think that's a whole other can of can of worms that's a whole other can of can of worms that's a whole other can of can of worms but I think that's for me quite logical but I think that's for me quite logical but I think that's for me quite logical but yeah I wanted to say that earlier um but yeah I wanted to say that earlier um but yeah I wanted to say that earlier um but yeah I'm all good I'm glad to be but yeah I'm all good I'm glad to be but yeah I'm all good I'm glad to be here sorry I haven't been here for a here sorry I haven't been here for a here sorry I haven't been here for a little while uh but uh yeah he's good to little while uh but uh yeah he's good to little while uh but uh yeah he's good to be back that's that's a good point there be back that's that's a good point there be back that's that's a good point there is a potential for the disintermediation is a potential for the disintermediation is a potential for the disintermediation to completely undermine the entire um to completely undermine the entire um to completely undermine the entire um like um The Dirty Laundry underneath the like um The Dirty Laundry underneath the like um The Dirty Laundry underneath the the current digital the current digital the current digital marketing um you know ecosystem well marketing um you know ecosystem well marketing um you know ecosystem well that's speaks to the transparency as that's speaks to the transparency as that's speaks to the transparency as like when are you getting a biased like when are you getting a biased like when are you getting a biased answer and when are you getting accurate answer and when are you getting accurate answer and when are you getting accurate answers and who's paying for the answer answers and who's paying for the answer answers and who's paying for the answer yeah that needs to be transparent to the yeah that needs to be transparent to the yeah that needs to be transparent to the user and currently it's not so yeah but user and currently it's not so yeah but user and currently it's not so yeah but there's there's you need you need the there's there's you need you need the there's there's you need you need the Duck Duck Go of language models Duck Duck Go of language models Duck Duck Go of language models right right right boom yeah I mean that's that's one boom yeah I mean that's that's one boom yeah I mean that's that's one reason why I think you know they're reason why I think you know they're reason why I think you know they're doing all this recall stuff because doing all this recall stuff because doing all this recall stuff because they're like hey if we have more they're like hey if we have more they're like hey if we have more information on the activities of people information on the activities of people information on the activities of people over time then we can differentiate them over time then we can differentiate them over time then we can differentiate them from perhaps a Bots right that may not from perhaps a Bots right that may not from perhaps a Bots right that may not operate the same way that a human would operate the same way that a human would operate the same way that a human would so maybe that brings them more value so maybe that brings them more value so maybe that brings them more value because they think we have a reasonable because they think we have a reasonable because they think we have a reasonable you know um deterministic way to you know um deterministic way to you know um deterministic way to determine that okay determine that okay determine that okay uh Leonard is a real person because of uh Leonard is a real person because of uh Leonard is a real person because of the way that he operates right on his the way that he operates right on his the way that he operates right on his system that a bot wouldn't do it that

system that a bot wouldn't do it that system that a bot wouldn't do it that way so maybe part of that in addition to way so maybe part of that in addition to way so maybe part of that in addition to being just a very sneaky data grab maybe being just a very sneaky data grab maybe being just a very sneaky data grab maybe part of that is also to say hey we're part of that is also to say hey we're part of that is also to say hey we're gonna uh charge you more because we know gonna uh charge you more because we know gonna uh charge you more because we know that this guy is real based on the way that this guy is real based on the way that this guy is real based on the way he operates yeah boils down to trust I he operates yeah boils down to trust I he operates yeah boils down to trust I mean you know and you have all these mean you know and you have all these mean you know and you have all these companies now gen companies big ones too companies now gen companies big ones too companies now gen companies big ones too some of the biggest going around talking some of the biggest going around talking some of the biggest going around talking about how they have a trusted AI um about how they have a trusted AI um about how they have a trusted AI um chatbot or service and and you see this chatbot or service and and you see this chatbot or service and and you see this is where I have a real big problem uh I is where I have a real big problem uh I is where I have a real big problem uh I can't can't can't reconcile th those claims with what the reconcile th those claims with what the reconcile th those claims with what the tech what the limitations of the tech what the limitations of the tech what the limitations of the technology like for instance Vector technology like for instance Vector technology like for instance Vector databases right um they're they're not databases right um they're they're not databases right um they're they're not they're not they're not they're not accurate you know um they're not like a accurate you know um they're not like a accurate you know um they're not like a rdbms but then people don't understand rdbms but then people don't understand rdbms but then people don't understand that these things are not rdbms's right that these things are not rdbms's right that these things are not rdbms's right like relational databases that most like relational databases that most like relational databases that most people are familiar with they just think people are familiar with they just think people are familiar with they just think oh hey it's a vector database and it oh hey it's a vector database and it oh hey it's a vector database and it does these similarity uh embeddings and does these similarity uh embeddings and does these similarity uh embeddings and stuff like that and uh it spits out the stuff like that and uh it spits out the stuff like that and uh it spits out the truth and that that's absolutely not the truth and that that's absolutely not the truth and that that's absolutely not the case and um case and um case and um yeah you know this is this is like yeah you know this is this is like yeah you know this is this is like getting pretty out of control you know getting pretty out of control you know getting pretty out of control you know if you want to make some quick money if you want to make some quick money if you want to make some quick money launch a new Vector database startup cuz launch a new Vector database startup cuz launch a new Vector database startup cuz you'll become a unicorn next

you'll become a unicorn next you'll become a unicorn next week yeah Vector db. a yeah doesn't week yeah Vector db. a yeah doesn't week yeah Vector db. a yeah doesn't everyone know what a vector is other everyone know what a vector is other everyone know what a vector is other Lang that's a vector in Java it's an Lang that's a vector in Java it's an Lang that's a vector in Java it's an array list and other languages that's array list and other languages that's array list and other languages that's how you make tables in a database it's how you make tables in a database it's how you make tables in a database it's essentially a vector there you go index essentially a vector there you go index essentially a vector there you go index well you gotta give it a catch well you gotta give it a catch well you gotta give it a catch name what's wrong with all these people name what's wrong with all these people name what's wrong with all these people k t r that's mean k t r that's mean k t r that's mean Vector yeah hey it looks like the hacker Vector yeah hey it looks like the hacker Vector yeah hey it looks like the hacker from Barcelona is here I from Barcelona is here I from Barcelona is here I like with your hood up you know oh look like with your hood up you know oh look like with your hood up you know oh look at that three smart watches no less at that three smart watches no less at that three smart watches no less corroborating your a corroborating your a corroborating your a still still still thing the 90s and the Quantified Self is thing the 90s and the Quantified Self is thing the 90s and the Quantified Self is calling you back yeah they they already calling you back yeah they they already calling you back yeah they they already solved that problem Mark Mark so we we really need to know what Mark so we we really need to know what was the final count of the attendees for was the final count of the attendees for was the final count of the attendees for the iot World Congress in Barcelona was the iot World Congress in Barcelona was the iot World Congress in Barcelona was it 10 people was it 75 was it 10,000 the it 10 people was it 75 was it 10,000 the it 10 people was it 75 was it 10,000 the traffic come to a halt in Barcelona Oh traffic come to a halt in Barcelona Oh traffic come to a halt in Barcelona Oh yeah talk to us man you know I have a yeah talk to us man you know I have a yeah talk to us man you know I have a privileged Vision you know from from the privileged Vision you know from from the privileged Vision you know from from the top of everyone so I could count now so top of everyone so I could count now so top of everyone so I could count now so so yeah yesterday I visited the iot so yeah yesterday I visited the iot so yeah yesterday I visited the iot soltion World Congress here in soltion World Congress here in soltion World Congress here in Barcelona and yeah I expected more Barcelona and yeah I expected more Barcelona and yeah I expected more people actually but I don't know maybe people actually but I don't know maybe people actually but I don't know maybe it's a first day today was a second day it's a first day today was a second day it's a first day today was a second day us it's a main day I didn't go so I'm

us it's a main day I didn't go so I'm us it's a main day I didn't go so I'm not sure but yeah a few thousands of not sure but yeah a few thousands of not sure but yeah a few thousands of people but 10,000 I think it's already people but 10,000 I think it's already people but 10,000 I think it's already optimistic and um well it's interesting optimistic and um well it's interesting optimistic and um well it's interesting it's actually one Hall but uh like it's actually one Hall but uh like it's actually one Hall but uh like onethird of the hall it's theur oneir is a cyber security theur oneir is a cyber security conference or Congress or something oh conference or Congress or something oh conference or Congress or something oh yeah okay and it was super pack so all yeah okay and it was super pack so all yeah okay and it was super pack so all the booth were super so really next to the booth were super so really next to the booth were super so really next to the others the others the others and you have all of the iot pedlers and you have all of the iot pedlers and you have all of the iot pedlers coming to the middle to figure out how coming to the middle to figure out how coming to the middle to figure out how do I secure this thing that I shipped do I secure this thing that I shipped do I secure this thing that I shipped six months ago yeah what about what six months ago yeah what about what six months ago yeah what about what about no you know what I was explaining about no you know what I was explaining about no you know what I was explaining to some people about so they were asking to some people about so they were asking to some people about so they were asking what is Valena I was explaining yeah so what is Valena I was explaining yeah so what is Valena I was explaining yeah so if you do iot you will need to update if you do iot you will need to update if you do iot you will need to update the software and the operating system the software and the operating system the software and the operating system running on your iot devices and was like running on your iot devices and was like running on your iot devices and was like what huh yeah of course I need that I what huh yeah of course I need that I what huh yeah of course I need that I didn't have any clue that I need didn't have any clue that I need didn't have any clue that I need something like this I was like what the something like this I was like what the something like this I was like what the I think they jumped the iot space last I think they jumped the iot space last I think they jumped the iot space last week yes yeah exactly you know that week yes yeah exactly you know that week yes yeah exactly you know that actually someone came to me from the actually someone came to me from the actually someone came to me from the things sorry David some someone from the things sorry David some someone from the things sorry David some someone from the things industries like yeah I have a things industries like yeah I have a things industries like yeah I have a Gateway running on balena since five Gateway running on balena since five Gateway running on balena since five years ago and I was like yeah this is years ago and I was like yeah this is years ago and I was like yeah this is super cool but then you have a security super cool but then you have a security super cool but then you have a security problem right system yeah update your software this is system yeah update your software this is how people think about generative AI at how people think about generative AI at how people think about generative AI at the moment they don't think they don't the moment they don't think they don't the moment they don't think they don't consider that the models can have issues

consider that the models can have issues consider that the models can have issues as they continue to yeah um learn and as they continue to yeah um learn and as they continue to yeah um learn and evolve yeah they don't think well the evolve yeah they don't think well the evolve yeah they don't think well the problem is the OT world has always problem is the OT world has always problem is the OT world has always operated if it's not broken don't touch operated if it's not broken don't touch operated if it's not broken don't touch it right right don't update it yeah and it right right don't update it yeah and it right right don't update it yeah and that's the problem it's that mindset and that's the problem it's that mindset and that's the problem it's that mindset and it's like well you know there are it's like well you know there are it's like well you know there are security vulnerabilities that appear security vulnerabilities that appear security vulnerabilities that appear over time and you have to update your over time and you have to update your over time and you have to update your software constantly well two comments software constantly well two comments software constantly well two comments here and I'll come back to the L one here and I'll come back to the L one here and I'll come back to the L one from Eric uh but back to the whole uh from Eric uh but back to the whole uh from Eric uh but back to the whole uh updating the device this this happens updating the device this this happens updating the device this this happens when you have companies that have when you have companies that have when you have companies that have capabilities and they can do things but capabilities and they can do things but capabilities and they can do things but they haven't deployed and they haven't they haven't deployed and they haven't they haven't deployed and they haven't learn they don't know that once I put learn they don't know that once I put learn they don't know that once I put that Gateway on a field somewhere and it that Gateway on a field somewhere and it that Gateway on a field somewhere and it cost me a lot of money for you know the cost me a lot of money for you know the cost me a lot of money for you know the installation that if I have to go back installation that if I have to go back installation that if I have to go back again in 12 years I just made no money again in 12 years I just made no money again in 12 years I just made no money but they don't know because they haven't but they don't know because they haven't but they don't know because they haven't deployed and then the OT comment I mean deployed and then the OT comment I mean deployed and then the OT comment I mean I think Rocko this week basically put I think Rocko this week basically put I think Rocko this week basically put out a press release paraphrasing here out a press release paraphrasing here out a press release paraphrasing here hey uh just because we put ethernet on hey uh just because we put ethernet on hey uh just because we put ethernet on it doesn't mean you should be connecting it doesn't mean you should be connecting it doesn't mean you should be connecting it to the internet I'm like are you it to the internet I'm like are you it to the internet I'm like are you kidding me hey well that the Ultimate Security is hey well that the Ultimate Security is air gap yeah y yeah but yeah I was air gap yeah y yeah but yeah I was air gap yeah y yeah but yeah I was speaking with a guy that it's an expert speaking with a guy that it's an expert speaking with a guy that it's an expert of PLC I didn't know him uh yesterday of PLC I didn't know him uh yesterday of PLC I didn't know him uh yesterday and he said yeah so we might need this

and he said yeah so we might need this and he said yeah so we might need this but you know 80% of the products that we but you know 80% of the products that we but you know 80% of the products that we sell are cement Rockwell uh so they sell are cement Rockwell uh so they sell are cement Rockwell uh so they don't they don't need that they don't do don't they don't need that they don't do don't they don't need that they don't do that that's pretty sad you know there that that's pretty sad you know there that that's pretty sad you know there that's gonna have to change you're right that's gonna have to change you're right that's gonna have to change you're right we commonly hear about ot not a updating we commonly hear about ot not a updating we commonly hear about ot not a updating firmware software cuz it's air gapped firmware software cuz it's air gapped firmware software cuz it's air gapped and they were fine until those it guys and they were fine until those it guys and they were fine until those it guys showed up and tried to connect to them showed up and tried to connect to them showed up and tried to connect to them and then everything went to hell in a and then everything went to hell in a and then everything went to hell in a hand basket hand basket hand basket yeah just just because you're updating yeah just just because you're updating yeah just just because you're updating some parts of your software there I some parts of your software there I some parts of your software there I don't want to get the IT people off the don't want to get the IT people off the don't want to get the IT people off the hook just yet I could go I could talk hook just yet I could go I could talk hook just yet I could go I could talk for weeks on every giant company it for weeks on every giant company it for weeks on every giant company it Department that hasn't updated anything Department that hasn't updated anything Department that hasn't updated anything and they try and they do whatever they and they try and they do whatever they and they try and they do whatever they can to not have to migrate or whatever can to not have to migrate or whatever can to not have to migrate or whatever they want to run old stuff as long as they want to run old stuff as long as they want to run old stuff as long as can and it gets a budget every year can and it gets a budget every year can and it gets a budget every year right the CIO gets a budget and they right the CIO gets a budget and they right the CIO gets a budget and they want to use it on cool new stuff for the want to use it on cool new stuff for the want to use it on cool new stuff for the business what they don't want to do is business what they don't want to do is business what they don't want to do is use on old things or you know use on old things or you know use on old things or you know modernizing systems anything yeah I'll modernizing systems anything yeah I'll modernizing systems anything yeah I'll talk about main we go back to the talk about main we go back to the talk about main we go back to the Mainframe same thing I'm not going to Mainframe same thing I'm not going to Mainframe same thing I'm not going to update my db2 version or my CICS because update my db2 version or my CICS because update my db2 version or my CICS because I do it right yeah they don't do isn't I do it right yeah they don't do isn't I do it right yeah they don't do isn't that why 5G private 5G on a factory that why 5G private 5G on a factory that why 5G private 5G on a factory floor is going to save everything floor is going to save everything floor is going to save everything why that's why Joker 5G on the factory floor if we Joker 5G on the factory floor if we could just find some robots that use 5G could just find some robots that use 5G could just find some robots that use 5G yeah we're gonna wait for six and 7g yeah we're gonna wait for six and 7g yeah we're gonna wait for six and 7g maybe seven if they have ethernet that's

maybe seven if they have ethernet that's maybe seven if they have ethernet that's enough right right yeah yeah you know enough right right yeah yeah you know enough right right yeah yeah you know what I'll defend this I'll defend this what I'll defend this I'll defend this what I'll defend this I'll defend this for a second they are there are lots of for a second they are there are lots of for a second they are there are lots of factory environments that have a network factory environments that have a network factory environments that have a network that's for OT only that one only could that's for OT only that one only could that's for OT only that one only could support that OT equipment so there's no support that OT equipment so there's no support that OT equipment so there's no additional capacity without an upgrade additional capacity without an upgrade additional capacity without an upgrade or B they don't want to mess with it or B they don't want to mess with it or B they don't want to mess with it because it ain't broken right so the now because it ain't broken right so the now because it ain't broken right so the now I'm not advocating for private cellular I'm not advocating for private cellular I'm not advocating for private cellular but the premise of a parallel Network but the premise of a parallel Network but the premise of a parallel Network into that same site to run something into that same site to run something into that same site to run something else is there and I think a lot of a lot else is there and I think a lot of a lot else is there and I think a lot of a lot of arguments for private cellular do fit of arguments for private cellular do fit of arguments for private cellular do fit in here the issue the issue is that when in here the issue the issue is that when in here the issue the issue is that when you have a responsible bean counter that you have a responsible bean counter that you have a responsible bean counter that says okay hold on how much is this says okay hold on how much is this says okay hold on how much is this parallel Network going to cost me yeah parallel Network going to cost me yeah parallel Network going to cost me yeah versus man we could upgrade this uh this versus man we could upgrade this uh this versus man we could upgrade this uh this circuit that's been here since 72 and we circuit that's been here since 72 and we circuit that's been here since 72 and we can just you know transform the can just you know transform the can just you know transform the infrastructure and then that's when the infrastructure and then that's when the infrastructure and then that's when the other thing doesn't take off because you other thing doesn't take off because you other thing doesn't take off because you don't need necessarily two networks you don't need necessarily two networks you don't need necessarily two networks you just need a network that supports all just need a network that supports all just need a network that supports all the things that you need that you need the things that you need that you need the things that you need that you need to do uh so anyway you trigger me Rob to do uh so anyway you trigger me Rob to do uh so anyway you trigger me Rob like I'm here to trigger you hey since like I'm here to trigger you hey since like I'm here to trigger you hey since you're the only guy wearing some kind of you're the only guy wearing some kind of you're the only guy wearing some kind of New York thing does anyone remember I New York thing does anyone remember I New York thing does anyone remember I there was it was in the news probably there was it was in the news probably there was it was in the news probably the last few years I think it was the last few years I think it was the last few years I think it was talking about the New York Subway system talking about the New York Subway system talking about the New York Subway system like Hey we're going to finally get off like Hey we're going to finally get off like Hey we're going to finally get off of os2 or something to that like the

of os2 or something to that like the of os2 or something to that like the subway system was still being operated subway system was still being operated subway system was still being operated with with with os2 os2 os2 yeah that's just a classic it's like yeah that's just a classic it's like yeah that's just a classic it's like we're who knows who we're paying money we're who knows who we're paying money we're who knows who we're paying money to because IBM won't support it anymore to because IBM won't support it anymore to because IBM won't support it anymore uh I mean this is real stuff people like uh I mean this is real stuff people like uh I mean this is real stuff people like to not go back to stuff they built to not go back to stuff they built to not go back to stuff they built they're just like all right it's we're they're just like all right it's we're they're just like all right it's we're up we're done I did I did work on the up we're done I did I did work on the up we're done I did I did work on the BART system os2 small talk just there BART system os2 small talk just there BART system os2 small talk just there you go don't don't blame me though I was you go don't don't blame me though I was you go don't don't blame me though I was my fault just like this is why my fault just like this is why my fault just like this is why generative this is why generative AI has generative this is why generative AI has generative this is why generative AI has been invented right to maintain os2 been invented right to maintain os2 been invented right to maintain os2 yes that's the quote of the day just yes that's the quote of the day just yes that's the quote of the day just send me the manual every year the man send me the manual every year the man send me the manual every year the man no think about all the Cobalt guys we no think about all the Cobalt guys we no think about all the Cobalt guys we were grabbing out of retirement for Y2K were grabbing out of retirement for Y2K were grabbing out of retirement for Y2K you know they were told this thing we're you know they were told this thing we're you know they were told this thing we're building on these main frames or as 400s building on these main frames or as 400s building on these main frames or as 400s is a lifespan of 10 or 15 years and then is a lifespan of 10 or 15 years and then is a lifespan of 10 or 15 years and then they're calling us and the lifespan's they're calling us and the lifespan's they're calling us and the lifespan's now been 25 and they better do this Y2K now been 25 and they better do this Y2K now been 25 and they better do this Y2K thing with the dates and they're like thing with the dates and they're like thing with the dates and they're like this was supposed to been retired years this was supposed to been retired years this was supposed to been retired years ago retire old software they keep ago retire old software they keep ago retire old software they keep running it forever if they can I did running it forever if they can I did running it forever if they can I did some working I did some new work in New some working I did some new work in New some working I did some new work in New York when we were converting old Cobalt York when we were converting old Cobalt York when we were converting old Cobalt and this is not that long ago by the way and this is not that long ago by the way and this is not that long ago by the way and uh this young girl had this Cobalt and uh this young girl had this Cobalt and uh this young girl had this Cobalt book I'm like wow you're a Cobalt book I'm like wow you're a Cobalt book I'm like wow you're a Cobalt programmer and where'd you get this book programmer and where'd you get this book programmer and where'd you get this book it was an ancient book she's like oh it was an ancient book she's like oh it was an ancient book she's like oh that's that's Bob's book and I go that's that's Bob's book and I go that's that's Bob's book and I go where's Bob Bob passed away last week where's Bob Bob passed away last week where's Bob Bob passed away last week Bob's so and this stuff runs government

Bob's so and this stuff runs government Bob's so and this stuff runs government agencies this stuff runs Banks this agencies this stuff runs Banks this agencies this stuff runs Banks this stuff I mean Enterprise modernization stuff I mean Enterprise modernization stuff I mean Enterprise modernization yeah is what what clear blade used to do yeah is what what clear blade used to do yeah is what what clear blade used to do before we decided to jump into the before we decided to jump into the before we decided to jump into the exciting world of iot now did you she exciting world of iot now did you she exciting world of iot now did you she probably went to the London Library probably went to the London Library probably went to the London Library which I believe is the oldest library in which I believe is the oldest library in which I believe is the oldest library in the United Kingdom and she grabbed that the United Kingdom and she grabbed that the United Kingdom and she grabbed that book from 1842 that said Cobalt and book from 1842 that said Cobalt and book from 1842 that said Cobalt and brought it over hopefully they didn't brought it over hopefully they didn't brought it over hopefully they didn't have to taxis to bring it in I found an have to taxis to bring it in I found an have to taxis to bring it in I found an older one I went to the library in older one I went to the library in older one I went to the library in Alexandria in Alexandria in Alexandria in Egypt Sanskrit Cobalt Sanskrit yes Egypt Sanskrit Cobalt Sanskrit yes Egypt Sanskrit Cobalt Sanskrit yes exactly well you know you know in exactly well you know you know in exactly well you know you know in scenarios like that scenarios like that scenarios like that generative AI could be helpful right um generative AI could be helpful right um generative AI could be helpful right um yes for sure but um you better you know yes for sure but um you better you know yes for sure but um you better you know Bob better have written a real a very Bob better have written a real a very Bob better have written a real a very damn good damn good damn good FD that for that application otherwise FD that for that application otherwise FD that for that application otherwise you can't test it and Trust the Gen AI you can't test it and Trust the Gen AI you can't test it and Trust the Gen AI right but at least gen AI can um spit right but at least gen AI can um spit right but at least gen AI can um spit out some code that looks like it works out some code that looks like it works out some code that looks like it works good thing most programmers document good thing most programmers document good thing most programmers document their code their code their code excellently so that was my experience excellently so that was my experience excellently so that was my experience everything is is very well document everything is is very well document everything is is very well document structured and well refactored you know structured and well refactored you know structured and well refactored you know I'm so glad that Eric's business is in I'm so glad that Eric's business is in I'm so glad that Eric's business is in the iot space but I can see Vegas the iot space but I can see Vegas the iot space but I can see Vegas oddsmakers kind of doing like clear oddsmakers kind of doing like clear oddsmakers kind of doing like clear blade for cball maintaining existing blade for cball maintaining existing blade for cball maintaining existing stuff or clear blade for iot which is

stuff or clear blade for iot which is stuff or clear blade for iot which is going to be a better Money Maker it's I going to be a better Money Maker it's I going to be a better Money Maker it's I I still think it's a coin flip on that I still think it's a coin flip on that I still think it's a coin flip on that one I still think we'll we will see I've one I still think we'll we will see I've one I still think we'll we will see I've got a good friend who's still in the got a good friend who's still in the got a good friend who's still in the business synchrony system so a plug for business synchrony system so a plug for business synchrony system so a plug for synchrony if you ever need to modernize synchrony if you ever need to modernize synchrony if you ever need to modernize your old Cobalt small talk talk to my your old Cobalt small talk talk to my your old Cobalt small talk talk to my friend Slavic zorin there you go there friend Slavic zorin there you go there friend Slavic zorin there you go there you go boom boom I'm gonna go get one of you go boom boom I'm gonna go get one of you go boom boom I'm gonna go get one of those books learn cobal in 24 hours back those books learn cobal in 24 hours back those books learn cobal in 24 hours back how do we modernize the trains here I how do we modernize the trains here I how do we modernize the trains here I mean do we just grab some infrastructure mean do we just grab some infrastructure mean do we just grab some infrastructure tax money because I know I know Steve tax money because I know I know Steve tax money because I know I know Steve loves to give away uh tax money how loves to give away uh tax money how loves to give away uh tax money how about we send bunch of people to other about we send bunch of people to other about we send bunch of people to other countries that have proper and clean countries that have proper and clean countries that have proper and clean train stations pick your country and train stations pick your country and train stations pick your country and then bring him back here so that we can then bring him back here so that we can then bring him back here so that we can get the train of the 21st century David get the train of the 21st century David get the train of the 21st century David David I was in Toronto last week for David I was in Toronto last week for David I was in Toronto last week for three days and they have this new light three days and they have this new light three days and they have this new light rail system under the rail system under the rail system under the underr that is not working because they underr that is not working because they underr that is not working because they can't can't can't communicate any of the technology along communicate any of the technology along communicate any of the technology along the new rail tracks from Station to the new rail tracks from Station to the new rail tracks from Station to Station I mean paved on top everything Station I mean paved on top everything Station I mean paved on top everything is done on top the stations are already is done on top the stations are already is done on top the stations are already done but closed they can't communicate done but closed they can't communicate done but closed they can't communicate wirelessly between stations because they wirelessly between stations because they wirelessly between stations because they didn't use didn't use didn't use os2 that's it os2 that's it os2 that's it multitasking preemptive go ahead sorry no in preemptive go ahead sorry no in Barcelona we had one week without train Barcelona we had one week without train Barcelona we had one week without train almost uh around the city because

almost uh around the city because almost uh around the city because someone stole the someone stole the someone stole the copper the the copper of the connections copper the the copper of the connections copper the the copper of the connections of a town nearby like 20 kilometers from of a town nearby like 20 kilometers from of a town nearby like 20 kilometers from Barcelona like a lot of kilometers of Barcelona like a lot of kilometers of Barcelona like a lot of kilometers of copper lots of people stealing copper copper lots of people stealing copper copper lots of people stealing copper these days yeah in the US as well these days yeah in the US as well these days yeah in the US as well yeah just like forget it steal the yeah just like forget it steal the yeah just like forget it steal the copper taking down the traffic lights copper taking down the traffic lights copper taking down the traffic lights it's just a four-way stop don't worry it's just a four-way stop don't worry it's just a four-way stop don't worry about it there you go well there was an about it there you go well there was an about it there you go well there was an article in the last few days about a article in the last few days about a article in the last few days about a train that has been bricked the way we train that has been bricked the way we train that has been bricked the way we talk about a smartphone being bricked talk about a smartphone being bricked talk about a smartphone being bricked for an update and it it took some for an update and it it took some for an update and it it took some hackers to get the trains running again hackers to get the trains running again hackers to get the trains running again because this is the problem as we moved because this is the problem as we moved because this is the problem as we moved in the future we're making everything so in the future we're making everything so in the future we're making everything so high-tech so many chips so much software high-tech so many chips so much software high-tech so many chips so much software so less just basic mechanical that now so less just basic mechanical that now so less just basic mechanical that now it's a computer on Wheels and so yeah I it's a computer on Wheels and so yeah I it's a computer on Wheels and so yeah I forgot it was in the last two days a forgot it was in the last two days a forgot it was in the last two days a bricked train it might have been bricked train it might have been bricked train it might have been multiple trains and it was a bunch of multiple trains and it was a bunch of multiple trains and it was a bunch of hackers outside hackers that came in and hackers outside hackers that came in and hackers outside hackers that came in and did good hacking yeah um to save the day did good hacking yeah um to save the day did good hacking yeah um to save the day who and this is why OT people don't want who and this is why OT people don't want who and this is why OT people don't want to update software someone updated the to update software someone updated the to update software someone updated the software on the and they bricked it they software on the and they bricked it they software on the and they bricked it they bricked the train you know in the good bricked the train you know in the good bricked the train you know in the good old days you would use a human being and old days you would use a human being and old days you would use a human being and they would just like push a button and they would just like push a button and they would just like push a button and it would go and even if there was no it would go and even if there was no it would go and even if there was no copper it would still work somehow Hound copper it would still work somehow Hound copper it would still work somehow Hound yeah and they would do the choo choo and yeah and they would do the choo choo and yeah and they would do the choo choo and all that kind of stuff people are good all that kind of stuff people are good all that kind of stuff people are good at things it's amazing you go to you got at things it's amazing you go to you got at things it's amazing you go to you got to give it to these people that steal to give it to these people that steal to give it to these people that steal copper cuz some of it is life wire and

copper cuz some of it is life wire and copper cuz some of it is life wire and it could as as is Bill if Bill PE was it could as as is Bill if Bill PE was it could as as is Bill if Bill PE was here he would say is good enough good here he would say is good enough good here he would say is good enough good enough to kill you right wait is this enough to kill you right wait is this enough to kill you right wait is this like the Darwin like the Darwin like the Darwin Awards well here's the thing man like Awards well here's the thing man like Awards well here's the thing man like somehow I don't know what it is but not somehow I don't know what it is but not somehow I don't know what it is but not not enough of them are dying while not enough of them are dying while not enough of them are dying while stealing the copper therefore you know stealing the copper therefore you know stealing the copper therefore you know it continues to happen yeah we need we it continues to happen yeah we need we it continues to happen yeah we need we need to solution this solution this how need to solution this solution this how need to solution this solution this how about if you go arrest the people that about if you go arrest the people that about if you go arrest the people that are buying the copper oh your way are buying the copper oh your way are buying the copper oh your way backwards what do you think about that backwards what do you think about that backwards what do you think about that idea see that is a slippery slope let's idea see that is a slippery slope let's idea see that is a slippery slope let's not go there on this show here here we stay on The show here here we stay on The Superficial problem we don't go down Superficial problem we don't go down Superficial problem we don't go down into why the problem exists in the first into why the problem exists in the first into why the problem exists in the first place all right guys looks like we got place all right guys looks like we got place all right guys looks like we got to wrap this up uh yeah hey uh Debbie to wrap this up uh yeah hey uh Debbie to wrap this up uh yeah hey uh Debbie thanks for jumping on it's awesome to thanks for jumping on it's awesome to thanks for jumping on it's awesome to have have have you yeah thank you thank you this has you yeah thank you thank you this has you yeah thank you thank you this has been great Illuminating as always yeah been great Illuminating as always yeah been great Illuminating as always yeah and and and and and and um hopefully next time you you know you um hopefully next time you you know you um hopefully next time you you know you won't be uh you won't be in uh Samantha won't be uh you won't be in uh Samantha won't be uh you won't be in uh Samantha or her mode yeah because we tell if or her mode yeah because we tell if or her mode yeah because we tell if you're real or not for all we know we're you're real or not for all we know we're you're real or not for all we know we're talking to chat GPT that's right that's talking to chat GPT that's right that's talking to chat GPT that's right that's right sassy a sassy black version of it right sassy a sassy black version of it right sassy a sassy black version of it yeah abely Debbie just passed the yeah abely Debbie just passed the yeah abely Debbie just passed the touring test on touring test on touring test on I you could sue open AI if they use your

I you could sue open AI if they use your I you could sue open AI if they use your likeness yeah that's right that's right likeness yeah that's right that's right likeness yeah that's right that's right oh my just so much fun thank you thank oh my just so much fun thank you thank oh my just so much fun thank you thank you I'm happy I was able to jump in you I'm happy I was able to jump in you I'm happy I was able to jump in today yeah today yeah today yeah and all the time uh so who wants to take and all the time uh so who wants to take and all the time uh so who wants to take us us us out look at David David go ahead and do out look at David David go ahead and do out look at David David go ahead and do it every you know folks you make it to it every you know folks you make it to it every you know folks you make it to this part of the show and every week the this part of the show and every week the this part of the show and every week the question of who's going to take us out question of who's going to take us out question of who's going to take us out it's me this is the only value I bring it's me this is the only value I bring it's me this is the only value I bring to this conversation so if you made it to this conversation so if you made it to this conversation so if you made it this far we thank you for spending time this far we thank you for spending time this far we thank you for spending time with on iot coffee talk we have people with on iot coffee talk we have people with on iot coffee talk we have people from all over the place from London to from all over the place from London to from all over the place from London to Spain to Pete hon space if you look at Spain to Pete hon space if you look at Spain to Pete hon space if you look at his tiny ml background so couple of his tiny ml background so couple of his tiny ml background so couple of reminders do not make financial reminders do not make financial reminders do not make financial decisions based on anything you hear in decisions based on anything you hear in decisions based on anything you hear in this show past performance is not this show past performance is not this show past performance is not indicative of future success do not cut indicative of future success do not cut indicative of future success do not cut copper anywhere it's bad for you is back copper anywhere it's bad for you is back copper anywhere it's bad for you is back for the train system and if you have any for the train system and if you have any for the train system and if you have any spare money and you want to help us spare money and you want to help us spare money and you want to help us close the uh digital divide please close the uh digital divide please close the uh digital divide please remember elevat our kids.org every penny remember elevat our kids.org every penny remember elevat our kids.org every penny that we get goes there we don't pay the that we get goes there we don't pay the that we get goes there we don't pay the copper to the copper to the copper to the kids and when and if you steal copper kids and when and if you steal copper kids and when and if you steal copper just give it just donate the money just give it just donate the money just give it just donate the money there's our solution right there copper there's our solution right there copper there's our solution right there copper to the kids yes copper to the kids so to the kids yes copper to the kids so to the kids yes copper to the kids so folks with that stay safe do not break folks with that stay safe do not break folks with that stay safe do not break your systems if it ain't broke don't fix your systems if it ain't broke don't fix your systems if it ain't broke don't fix it and we will see you next week on

it and we will see you next week on it and we will see you next week on another episode of iot Coffee Talk peace another episode of iot Coffee Talk peace another episode of iot Coffee Talk peace awesome nice job nice job that's awesome nice job nice job that's awesome nice job nice job that's impressive impressive impressive [Music]