IoT Coffee Talk: Episode 284 - "Learn Yourself Something" (Step Into Our House!)

[Music] [Music] Wow, that was good. That was Wow, that was good. That was Wow, that was good. That was >> long photograph. Longer duration. It >> long photograph. Longer duration. It >> long photograph. Longer duration. It sounds like you could have gone through sounds like you could have gone through sounds like you could have gone through the whole song actually. the whole song actually. the whole song actually. >> Uh yeah, I play it with my >> Uh yeah, I play it with my >> Uh yeah, I play it with my brother-in-law and I can't brother-in-law and I can't brother-in-law and I can't >> Yeah, you know, folks, you you could >> Yeah, you know, folks, you you could >> Yeah, you know, folks, you you could make the case that the song Photograph make the case that the song Photograph make the case that the song Photograph is really when De Leopard just went into is really when De Leopard just went into is really when De Leopard just went into the stratosphere. that really, you know, the stratosphere. that really, you know, the stratosphere. that really, you know, they had the album, you know, High Dry they had the album, you know, High Dry they had the album, you know, High Dry or whatever and bringing on the or whatever and bringing on the or whatever and bringing on the Heartbreak, which was good, but Heartbreak, which was good, but Heartbreak, which was good, but Photograph made them huge with Photograph made them huge with Photograph made them huge with everybody. everybody. everybody. >> Romania, one of the best rock albums >> Romania, one of the best rock albums >> Romania, one of the best rock albums ever. Yeah. ever. Yeah. ever. Yeah. >> Yeah. It's pretty awesome. It really >> Yeah. It's pretty awesome. It really >> Yeah. It's pretty awesome. It really >> Yeah. >> Yeah. >> Yeah. >> Have you ever gotten to see them? >> Have you ever gotten to see them? >> Have you ever gotten to see them? >> Yeah, I have. Long time ago. Um, >> Yeah, I have. Long time ago. Um, >> Yeah, I have. Long time ago. Um, you know, in high school and, uh, early you know, in high school and, uh, early you know, in high school and, uh, early college years, I mean, that was like college years, I mean, that was like college years, I mean, that was like they were the, you know, pour some sugar they were the, you know, pour some sugar they were the, you know, pour some sugar on me. What was that? The Histori album. on me. What was that? The Histori album. on me. What was that? The Histori album. >> That's right. >> That's right. >> That's right. >> Yeah. That >> Yeah. That >> Yeah. That >> pour some sugar on me. Ain't that like >> pour some sugar on me. Ain't that like >> pour some sugar on me. Ain't that like the number one stripper song? the number one stripper song? the number one stripper song? >> Oh, yeah.

>> Oh, yeah. >> Oh, yeah. >> Pour some sugar on me. >> Pour some sugar on me. >> Pour some sugar on me. >> I'm pretty sure that if you're one of >> I'm pretty sure that if you're one of >> I'm pretty sure that if you're one of those clubs that, you know, those clubs that, you know, those clubs that, you know, >> all the dancers are fighting >> all the dancers are fighting >> all the dancers are fighting >> to get that song. >> to get that song. >> to get that song. talk about that anymore. Yeah. talk about that anymore. Yeah. talk about that anymore. Yeah. >> You know, I'm sure in the dressing room >> You know, I'm sure in the dressing room >> You know, I'm sure in the dressing room they really fought over that with the they really fought over that with the they really fought over that with the DJ, right? DJ, right? DJ, right? >> Yeah. >> Yeah. >> Yeah. >> Exactly. >> Exactly. >> Exactly. >> Hey, Debbie. >> Hey, Debbie. >> Hey, Debbie. >> Oh my god. >> Oh my god. >> Oh my god. >> So good to see you. >> So good to see you. >> So good to see you. >> Yeah. So, hey everybody. Welcome to IoT >> Yeah. So, hey everybody. Welcome to IoT >> Yeah. So, hey everybody. Welcome to IoT Coffee Talk. And while we wait for Coffee Talk. And while we wait for Coffee Talk. And while we wait for Debbie to enter the real world world Debbie to enter the real world world Debbie to enter the real world world from the metaverse, from the metaverse, from the metaverse, >> Yes. >> Yes. >> Yes. >> Uh we're going to give you a warning. We >> Uh we're going to give you a warning. We >> Uh we're going to give you a warning. We warn you, warn you, warn you, take us seriously at your own peril. In take us seriously at your own peril. In take us seriously at your own peril. In fact, we encourage you to take out some fact, we encourage you to take out some fact, we encourage you to take out some insurance because all liabilities of insurance because all liabilities of insurance because all liabilities of anything that you do based on anything anything that you do based on anything anything that you do based on anything we say is entirely on you. we say is entirely on you. we say is entirely on you. >> So, um Yeah. >> So, um Yeah. >> So, um Yeah. >> And yet the most vital information that >> And yet the most vital information that >> And yet the most vital information that most people get in there every week most people get in there every week most people get in there every week comes from right here.

comes from right here. comes from right here. >> Yeah. Leaving. Yeah. as as as >> Yeah. Leaving. Yeah. as as as >> Yeah. Leaving. Yeah. as as as Garage Band and Wayne's World, which was Garage Band and Wayne's World, which was Garage Band and Wayne's World, which was our initial inspiration for this whole our initial inspiration for this whole our initial inspiration for this whole thing. So, if you ever wonder why is thing. So, if you ever wonder why is thing. So, if you ever wonder why is like this so like like this so like like this so like >> Yeah. >> Yeah. >> Yeah. >> You know, sort of low, you know, >> You know, sort of low, you know, >> You know, sort of low, you know, production quality. production quality. production quality. >> Yeah. >> Yeah. >> Yeah. >> We're actually proud of it because it's >> We're actually proud of it because it's >> We're actually proud of it because it's supposed We're supposed to be supposed We're supposed to be supposed We're supposed to be >> giving off that whole in the basement. >> giving off that whole in the basement. >> giving off that whole in the basement. >> We're in the basement >> We're in the basement >> We're in the basement >> pirate radio kind of feel, right? We're >> pirate radio kind of feel, right? We're >> pirate radio kind of feel, right? We're in the basement in Aurora, Illinois in the basement in Aurora, Illinois in the basement in Aurora, Illinois >> and outside of Chicago. It's so cool. >> and outside of Chicago. It's so cool. >> and outside of Chicago. It's so cool. And I hear we're gonna have Madonna on And I hear we're gonna have Madonna on And I hear we're gonna have Madonna on the show this time. the show this time. the show this time. >> Oh, well, we have the data diva. Who >> Oh, well, we have the data diva. Who >> Oh, well, we have the data diva. Who gives a crap about Madonna, man? gives a crap about Madonna, man? gives a crap about Madonna, man? >> Okay, we got the data divid. >> Okay, we got the data divid. >> Okay, we got the data divid. >> What's going on? >> What's going on? >> What's going on? >> Hello, Jeff. How's everyone? >> Hello, Jeff. How's everyone? >> Hello, Jeff. How's everyone? >> Good, good, good. Are you gonna be >> Good, good, good. Are you gonna be >> Good, good, good. Are you gonna be >> Are you going to be virtual this time? >> Are you going to be virtual this time? >> Are you going to be virtual this time? >> Yes. >> Yes. >> Yes. >> Sounds like you're out and about. Oh, >> Sounds like you're out and about. Oh, >> Sounds like you're out and about. Oh, okay. I am. I am.

okay. I am. I am. okay. I am. I am. >> I'm out in the I'm out in these streets >> I'm out in the I'm out in these streets >> I'm out in the I'm out in these streets with her. with her. with her. >> She's out in the streets. All right. >> She's out in the streets. All right. >> She's out in the streets. All right. That's where world That's where the real That's where world That's where the real That's where world That's where the real world happens. Out in the streets, world happens. Out in the streets, world happens. Out in the streets, >> you know. That's where we meet. >> you know. That's where we meet. >> you know. That's where we meet. >> Uh anyway. >> Uh anyway. >> Uh anyway. >> Oh my god. >> Oh my god. >> Oh my god. >> That's uh what do you call round and >> That's uh what do you call round and >> That's uh what do you call round and round, right? round, right? round, right? >> Round and round. Yeah. Every almost >> Round and round. Yeah. Every almost >> Round and round. Yeah. Every almost every few words that we say, it turns every few words that we say, it turns every few words that we say, it turns out it's either from a song or movie out it's either from a song or movie out it's either from a song or movie quotes or something like that. In fact, quotes or something like that. In fact, quotes or something like that. In fact, we could probably do the whole show with we could probably do the whole show with we could probably do the whole show with just movie and music quotes. just movie and music quotes. just movie and music quotes. >> String them together. >> String them together. >> String them together. >> You know, >> You know, >> You know, >> maybe we should come up with an AI >> maybe we should come up with an AI >> maybe we should come up with an AI product that actually does that. Um, product that actually does that. Um, product that actually does that. Um, anyway, there's that. anyway, there's that. anyway, there's that. >> That would be kind of cool. >> That would be kind of cool. >> That would be kind of cool. >> Yeah. So, Debbie, where are you if >> Yeah. So, Debbie, where are you if >> Yeah. So, Debbie, where are you if you're able to excuse me, disclose? you're able to excuse me, disclose? you're able to excuse me, disclose? >> Yes. Well, just out and about >> Yes. Well, just out and about >> Yes. Well, just out and about doing errands like Friday is my Friday doing errands like Friday is my Friday doing errands like Friday is my Friday is my Saturday. So, is my Saturday. So, is my Saturday. So, >> ah, okay.

>> ah, okay. >> ah, okay. >> Yeah, I thought you might be in Dubai or >> Yeah, I thought you might be in Dubai or >> Yeah, I thought you might be in Dubai or something like that and talking at a something like that and talking at a something like that and talking at a security or AI conference. security or AI conference. security or AI conference. >> In December, confirming details on that. confirming details on that. >> Yeah. Is that like official AI month? >> Yeah. Is that like official AI month? >> Yeah. Is that like official AI month? you know, is is that you know, is is that you know, is is that >> seems like >> seems like >> seems like Yeah, it seems like every every person Yeah, it seems like every every person Yeah, it seems like every every person and their uh their mother has a AI and their uh their mother has a AI and their uh their mother has a AI conference coming out nowadays, conference coming out nowadays, conference coming out nowadays, you know. you know. you know. >> Oh, it's true. It's true. Well, you >> Oh, it's true. It's true. Well, you >> Oh, it's true. It's true. Well, you know, everyone's expert now. know, everyone's expert now. know, everyone's expert now. >> Yeah. >> Yeah. >> Yeah. >> Yeah. We're experts. All PhDs, >> Yeah. We're experts. All PhDs, >> Yeah. We're experts. All PhDs, >> all those people. >> all those people. >> all those people. >> Yeah. Yeah. But you know what's really >> Yeah. Yeah. But you know what's really >> Yeah. Yeah. But you know what's really hilarious, Debbie? hilarious, Debbie? hilarious, Debbie? uh you know I go to all these uh you know I go to all these uh you know I go to all these conferences now and all the conferences now and all the conferences now and all the conversations kind of it is turning conversations kind of it is turning conversations kind of it is turning right where people are trying to get right where people are trying to get right where people are trying to get much more practical about AI and all the much more practical about AI and all the much more practical about AI and all the all the stuff that we're talking about all the stuff that we're talking about all the stuff that we're talking about two years ago and now people are two years ago and now people are two years ago and now people are starting to realize you know and it's so starting to realize you know and it's so starting to realize you know and it's so funny and then you have these guys who funny and then you have these guys who funny and then you have these guys who were the ones that created a lot of the were the ones that created a lot of the were the ones that created a lot of the hype right put out these surveys and hype right put out these surveys and hype right put out these surveys and saying hey this is going to be saying hey this is going to be saying hey this is going to be exponential and blah blah blah and it's exponential and blah blah blah and it's exponential and blah blah blah and it's going to be a gazillion dollar going to be a gazillion dollar going to be a gazillion dollar opportunity. Um, now they're trying to opportunity. Um, now they're trying to opportunity. Um, now they're trying to backtrack into more of the practical AI backtrack into more of the practical AI backtrack into more of the practical AI narrative and I'm going, "No, no, no, narrative and I'm going, "No, no, no, narrative and I'm going, "No, no, no, no. You need to be accountable for the

no. You need to be accountable for the no. You need to be accountable for the [ __ ] you you kind of pedled." So, [ __ ] you you kind of pedled." So, [ __ ] you you kind of pedled." So, uh, no, no, that this is our house, uh, no, no, that this is our house, uh, no, no, that this is our house, right, Debbie? That's right, Debbie? That's right, Debbie? That's >> right. >> right. >> right. >> This is the house of IoT coffee talk. >> This is the house of IoT coffee talk. >> This is the house of IoT coffee talk. you you you step off, you know, um you you you you step off, you know, um you you you you step off, you know, um you don't you don't qualify to come into don't you don't qualify to come into don't you don't qualify to come into this house. this house. this house. >> That's right. You step off. >> That's right. You step off. >> That's right. You step off. >> Yeah. >> Yeah. >> Yeah. >> So, when I think of a conference in like >> So, when I think of a conference in like >> So, when I think of a conference in like in Dubai or the Middle East, I think we in Dubai or the Middle East, I think we in Dubai or the Middle East, I think we just had the was it how do you say it? just had the was it how do you say it? just had the was it how do you say it? Git Tex, Giteex, Giteex, whatever. Git Tex, Giteex, Giteex, whatever. Git Tex, Giteex, Giteex, whatever. >> Like that's be that was a giant mega >> Like that's be that was a giant mega >> Like that's be that was a giant mega event. event. event. >> Yeah. Like 20,000 200,000 people, right? >> Yeah. Like 20,000 200,000 people, right? >> Yeah. Like 20,000 200,000 people, right? >> That's insane. Yeah. cuz I heard it's >> That's insane. Yeah. cuz I heard it's >> That's insane. Yeah. cuz I heard it's like the biggest tech event in the like the biggest tech event in the like the biggest tech event in the world. world. world. >> Yeah. Well, you know, all those guys are >> Yeah. Well, you know, all those guys are >> Yeah. Well, you know, all those guys are trying to diversify like crazy, but trying to diversify like crazy, but trying to diversify like crazy, but >> Yeah. No, because there's there's a >> Yeah. No, because there's there's a >> Yeah. No, because there's there's a number of IDC folks that were there. Uh number of IDC folks that were there. Uh number of IDC folks that were there. Uh yeah, that's Yeah. you know, uh, KSA is yeah, that's Yeah. you know, uh, KSA is yeah, that's Yeah. you know, uh, KSA is doing some big buildout throughout the doing some big buildout throughout the doing some big buildout throughout the kingdom and they're trying to modernize kingdom and they're trying to modernize kingdom and they're trying to modernize and I heard they're trying to build they and I heard they're trying to build they and I heard they're trying to build they want to build a tower that's twice as want to build a tower that's twice as want to build a tower that's twice as tall as the Burge Khalifa.

tall as the Burge Khalifa. tall as the Burge Khalifa. >> Yeah, it's like more than it's like a >> Yeah, it's like more than it's like a >> Yeah, it's like more than it's like a mile and a half. mile and a half. mile and a half. >> That's that's really tall. How how wide >> That's that's really tall. How how wide >> That's that's really tall. How how wide at the base is it going to have to be? at the base is it going to have to be? at the base is it going to have to be? Would we still do like what is it like Would we still do like what is it like Would we still do like what is it like seven to one or I forgot? There used to seven to one or I forgot? There used to seven to one or I forgot? There used to be a ratio for skyscrapers. I don't be a ratio for skyscrapers. I don't be a ratio for skyscrapers. I don't know. know. know. >> Yeah. The largest ones I've seen are the >> Yeah. The largest ones I've seen are the >> Yeah. The largest ones I've seen are the ones in uh it's the one in Shanghai, the ones in uh it's the one in Shanghai, the ones in uh it's the one in Shanghai, the financial tower in financial tower in financial tower in >> and then they have some big ones in >> and then they have some big ones in >> and then they have some big ones in Shenzhen. Now, Shenzhen. Now, Shenzhen. Now, >> this is one that's just >> this is one that's just >> this is one that's just really thick. Um really thick. Um really thick. Um >> yeah, >> yeah, >> yeah, >> and when you step up next to that thing, >> and when you step up next to that thing, >> and when you step up next to that thing, >> it's just incredible how big that >> it's just incredible how big that >> it's just incredible how big that building is. You know, it makes the building is. You know, it makes the building is. You know, it makes the Empire State Building feel like a a Empire State Building feel like a a Empire State Building feel like a a regular building. It's just a regular regular building. It's just a regular regular building. It's just a regular old building, you know, nothing special. old building, you know, nothing special. old building, you know, nothing special. >> Yeah. >> Yeah. >> Yeah. >> Yeah. So, um, >> Yeah. So, um, >> Yeah. So, um, >> so we had a good week this week with >> so we had a good week this week with >> so we had a good week this week with Lenovo. Lenovo. Lenovo. >> Yeah. >> Yeah. >> Yeah. >> You know, I I feel like we are in the >> You know, I I feel like we are in the >> You know, I I feel like we are in the land of ThinkPads. land of ThinkPads. land of ThinkPads. >> Yes, we are.

>> Yes, we are. >> Yes, we are. >> But don't just But don't just pigeon >> But don't just But don't just pigeon >> But don't just But don't just pigeon hole us with ThinkPads because we got hole us with ThinkPads because we got hole us with ThinkPads because we got liquid cooled servers for your AI liquid cooled servers for your AI liquid cooled servers for your AI workload. workload. workload. >> Yeah. Yeah. that. >> Yeah. Yeah. that. >> Yeah. Yeah. that. >> Yeah, absolutely. You know, like and it >> Yeah, absolutely. You know, like and it >> Yeah, absolutely. You know, like and it was really cool that we had that special was really cool that we had that special was really cool that we had that special episode episode episode at the bar, you know, in true true IoT at the bar, you know, in true true IoT at the bar, you know, in true true IoT Coffee Talk style, right? Coffee Talk style, right? Coffee Talk style, right? >> Yeah. >> Yeah. >> Yeah. >> With your your bosses, right? So now IoT >> With your your bosses, right? So now IoT >> With your your bosses, right? So now IoT Coffee Talk is super legit. It is IDC Coffee Talk is super legit. It is IDC Coffee Talk is super legit. It is IDC certified. certified. certified. >> It's IDC certified. So, you know, >> It's IDC certified. So, you know, >> It's IDC certified. So, you know, >> did you know that? Did you know that, >> did you know that? Did you know that, >> did you know that? Did you know that, Debbie? We're We're Debbie? We're We're Debbie? We're We're >> Yeah. Yeah. We had um we had >> Yeah. Yeah. We had um we had >> Yeah. Yeah. We had um we had >> Very good. Very good. >> Very good. Very good. >> Very good. Very good. >> Yeah. >> Yeah. >> Yeah. >> We're too legit to quit. >> We're too legit to quit. >> We're too legit to quit. >> Yeah. So, we had um um Matt Eastwood who >> Yeah. So, we had um um Matt Eastwood who >> Yeah. So, we had um um Matt Eastwood who is SVP of something really really long is SVP of something really really long is SVP of something really really long >> enterprise infrastructure data center >> enterprise infrastructure data center >> enterprise infrastructure data center cloud blah blah blah. Yeah. cloud blah blah blah. Yeah. cloud blah blah blah. Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yes. He is like my I have Dave who's my >> Yes. He is like my I have Dave who's my >> Yes. He is like my I have Dave who's my boss over our cloud group. Then I have boss over our cloud group. Then I have boss over our cloud group. Then I have Ashish who's his boss.

Ashish who's his boss. Ashish who's his boss. And then I've got Matt who's a she's And then I've got Matt who's a she's And then I've got Matt who's a she's boss. boss. boss. >> And then you got Crawford. So there you >> And then you got Crawford. So there you >> And then you got Crawford. So there you go. go. go. >> Yeah. Yeah. And um Crawford is >> Yeah. Yeah. And um Crawford is >> Yeah. Yeah. And um Crawford is president. Nice convenient title. Very president. Nice convenient title. Very president. Nice convenient title. Very easy. easy. easy. >> President. >> President. >> President. >> Very short. President. >> Very short. President. >> Very short. President. >> Exactly. Exactly. >> Exactly. Exactly. >> Exactly. Exactly. >> But it's funny because Matt runs around >> But it's funny because Matt runs around >> But it's funny because Matt runs around just calling himself SVP and I'm always just calling himself SVP and I'm always just calling himself SVP and I'm always wondering what SVP of what are you like wondering what SVP of what are you like wondering what SVP of what are you like just the senior vice president or just the senior vice president or just the senior vice president or >> Yeah. Yeah. No. Yeah. I think there's >> Yeah. Yeah. No. Yeah. I think there's >> Yeah. Yeah. No. Yeah. I think there's like four SVPs. You know, you you can like four SVPs. You know, you you can like four SVPs. You know, you you can imagine you have different kind of imagine you have different kind of imagine you have different kind of product lines or whatever, you know, and product lines or whatever, you know, and product lines or whatever, you know, and so so so >> I live and a bunch of us kind of live in >> I live and a bunch of us kind of live in >> I live and a bunch of us kind of live in that infrastructure world, you know. Um that infrastructure world, you know. Um that infrastructure world, you know. Um and there's other people doing totally and there's other people doing totally and there's other people doing totally different things. different things. different things. >> Um but yeah, that was great. That was a >> Um but yeah, that was great. That was a >> Um but yeah, that was great. That was a lot of fun with them. They were great lot of fun with them. They were great lot of fun with them. They were great sports to do that with us. Um, sports to do that with us. Um, sports to do that with us. Um, >> God, I don't even I don't I don't think >> God, I don't even I don't I don't think >> God, I don't even I don't I don't think they knew what they were getting they knew what they were getting they knew what they were getting themselves into. But themselves into. But themselves into. But >> yeah, but I think they but now they've >> yeah, but I think they but now they've >> yeah, but I think they but now they've entered a new world that they probably entered a new world that they probably entered a new world that they probably don't want to leave behind. I think they don't want to leave behind. I think they don't want to leave behind. I think they feel like I'm a new person. I'm all feel like I'm a new person. I'm all feel like I'm a new person. I'm all about this from now on. I want to be on about this from now on. I want to be on about this from now on. I want to be on coffee talk every week.

coffee talk every week. coffee talk every week. >> Um, who else should I tell you? >> Um, who else should I tell you? >> Um, who else should I tell you? >> Crawford >> Crawford >> Crawford Crawford. Oh my god. I mean, and and I Crawford. Oh my god. I mean, and and I Crawford. Oh my god. I mean, and and I think we met with a number of think we met with a number of think we met with a number of executives, executives, executives, vice presidents at Lenovo who expressed vice presidents at Lenovo who expressed vice presidents at Lenovo who expressed interest in being on the show. interest in being on the show. interest in being on the show. >> Um, Scott Scott Tease. >> Um, Scott Scott Tease. >> Um, Scott Scott Tease. >> Oh, yeah, dude. >> Oh, yeah, dude. >> Oh, yeah, dude. >> He says he totally wants to be on the >> He says he totally wants to be on the >> He says he totally wants to be on the show. show. show. >> We should have. >> We should have. >> We should have. >> And I told him, dude, it's it's tech, >> And I told him, dude, it's it's tech, >> And I told him, dude, it's it's tech, but it's like Sports Center. It's but it's like Sports Center. It's but it's like Sports Center. It's totally reverent. He's like, that's totally reverent. He's like, that's totally reverent. He's like, that's that's my style. that's my style. that's my style. >> Oh, yeah. Yeah. Yeah. Yeah. Yeah, >> Oh, yeah. Yeah. Yeah. Yeah. Yeah, >> Oh, yeah. Yeah. Yeah. Yeah. Yeah, >> we're we're going to make irreverent the >> we're we're going to make irreverent the >> we're we're going to make irreverent the thing. It's going to be the new modality thing. It's going to be the new modality thing. It's going to be the new modality of tech conversation, right? And debate. of tech conversation, right? And debate. of tech conversation, right? And debate. >> Most other tech shows, podcasts are >> Most other tech shows, podcasts are >> Most other tech shows, podcasts are really serious. really serious. really serious. >> Yeah. Yeah. Yeah. >> Yeah. Yeah. Yeah. >> Yeah. Yeah. Yeah. >> Totally. >> Totally. >> Totally. >> Boring. >> Boring. >> Boring. >> It is boring. Life's too short to be >> It is boring. Life's too short to be >> It is boring. Life's too short to be boring, right? boring, right? boring, right? >> Absolutely. >> Absolutely. >> Absolutely. >> Yeah. We're not boring. more like this >> Yeah. We're not boring. more like this >> Yeah. We're not boring. more like this is more like when people worked in the is more like when people worked in the is more like when people worked in the office, we get off work on Friday and go office, we get off work on Friday and go office, we get off work on Friday and go to a bar. So, this is kind of what to a bar. So, this is kind of what to a bar. So, this is kind of what without alcohol, without alcohol, without alcohol, >> right?

>> right? >> right? >> That's what this is. >> That's what this is. >> That's what this is. >> That's what the Yeah, >> That's what the Yeah, >> That's what the Yeah, >> exactly. And think about it. Uh, you >> exactly. And think about it. Uh, you >> exactly. And think about it. Uh, you know, we were at the bar, we're having know, we were at the bar, we're having know, we were at the bar, we're having drinks, drinks, drinks, and then we just came up with the idea, and then we just came up with the idea, and then we just came up with the idea, hey, maybe let's just record something. hey, maybe let's just record something. hey, maybe let's just record something. I ran upstairs, got my camera gear. Um, I ran upstairs, got my camera gear. Um, I ran upstairs, got my camera gear. Um, >> which by the way, I think you should be >> which by the way, I think you should be >> which by the way, I think you should be like being sponsored by DJI, >> you know. I think they should give you >> you know. I think they should give you some love. I think some love. I think some love. I think >> you got you got some great camera gear >> you got you got some great camera gear >> you got you got some great camera gear that's very portable. that's very portable. that's very portable. And it's so funny because, you know, And it's so funny because, you know, And it's so funny because, you know, because Matt and Crawford were so because Matt and Crawford were so because Matt and Crawford were so curious as to how. So, here we are at curious as to how. So, here we are at curious as to how. So, here we are at the bar and he pulls out, Leonard pulls the bar and he pulls out, Leonard pulls the bar and he pulls out, Leonard pulls out, you know, this one camera that's out, you know, this one camera that's out, you know, this one camera that's sitting on a stand and everything. He sitting on a stand and everything. He sitting on a stand and everything. He talks about he got it at Costco and it's talks about he got it at Costco and it's talks about he got it at Costco and it's got the camera and then two wireless got the camera and then two wireless got the camera and then two wireless lavalier, you know, mics to put on lavalier, you know, mics to put on lavalier, you know, mics to put on there, the lapels, and then a separate there, the lapels, and then a separate there, the lapels, and then a separate stand with his iPhone with a plug-in stand with his iPhone with a plug-in stand with his iPhone with a plug-in thing. and then our two lavaliers.

thing. and then our two lavaliers. thing. and then our two lavaliers. Uh, and you had two cameras pointing at Uh, and you had two cameras pointing at Uh, and you had two cameras pointing at two groups of people. two groups of people. two groups of people. And the big question was, how do in the And the big question was, how do in the And the big question was, how do in the world does all this get put together, world does all this get put together, world does all this get put together, this stitching it together? Cuz I I this stitching it together? Cuz I I this stitching it together? Cuz I I think, you know, and as you said, you think, you know, and as you said, you think, you know, and as you said, you know, yeah, Final Cut Pro and I just put know, yeah, Final Cut Pro and I just put know, yeah, Final Cut Pro and I just put it together and a whole bunch of magic it together and a whole bunch of magic it together and a whole bunch of magic happens, but can you imagine how hard happens, but can you imagine how hard happens, but can you imagine how hard that must have been to do something like that must have been to do something like that must have been to do something like that in the past? that in the past? that in the past? >> Oh my god, it was it was impossible. >> Oh my god, it was it was impossible. >> Oh my god, it was it was impossible. Well, see that's the thing. Um, Well, see that's the thing. Um, Well, see that's the thing. Um, yeah. And when we think about how AI yeah. And when we think about how AI yeah. And when we think about how AI helps, it helps in really useful but helps, it helps in really useful but helps, it helps in really useful but really incremental ways, right? like um really incremental ways, right? like um really incremental ways, right? like um even something like magic mask or what even something like magic mask or what even something like magic mask or what they call u Apple calls it something they call u Apple calls it something they call u Apple calls it something different but um uh that in of itself different but um uh that in of itself different but um uh that in of itself that allows you to apply a a green that allows you to apply a a green that allows you to apply a a green screen effect around people and objects screen effect around people and objects screen effect around people and objects that's like amazing right and it come that's like amazing right and it come that's like amazing right and it come becomes really useful because when I was becomes really useful because when I was becomes really useful because when I was at Snapdragon Summit and I was recording at Snapdragon Summit and I was recording at Snapdragon Summit and I was recording with Jim uh McGregor these people just with Jim uh McGregor these people just with Jim uh McGregor these people just kept walking in a shot and then while kept walking in a shot and then while kept walking in a shot and then while we're recording it was hilarious cuz Jim we're recording it was hilarious cuz Jim we're recording it was hilarious cuz Jim was reprimanding all of the Get the hell was reprimanding all of the Get the hell was reprimanding all of the Get the hell out of the shot.

out of the shot. out of the shot. >> Get out of the shot. >> Get out of the shot. >> Get out of the shot. >> Yeah. Yeah. But what I ended up doing is >> Yeah. Yeah. But what I ended up doing is >> Yeah. Yeah. But what I ended up doing is where we weren't able to redo the shot. where we weren't able to redo the shot. where we weren't able to redo the shot. I just, you know, applied the magic mask I just, you know, applied the magic mask I just, you know, applied the magic mask to us and then I put a background to us and then I put a background to us and then I put a background um that covered those those people. I um that covered those those people. I um that covered those those people. I created a layer that covered the people created a layer that covered the people created a layer that covered the people in the background uh that were coming in the background uh that were coming in the background uh that were coming into our shot. And you know what? It's into our shot. And you know what? It's into our shot. And you know what? It's awesome. You know what I'm saying? It's awesome. You know what I'm saying? It's awesome. You know what I'm saying? It's like the those types of niche but highly like the those types of niche but highly like the those types of niche but highly um uh money-saving or important tasks or um uh money-saving or important tasks or um uh money-saving or important tasks or capabilities. It actually allows you to capabilities. It actually allows you to capabilities. It actually allows you to do them when they were otherwise do them when they were otherwise do them when they were otherwise impossible or you would have to go and impossible or you would have to go and impossible or you would have to go and redo the whole whole shot or whatever, redo the whole whole shot or whatever, redo the whole whole shot or whatever, right? So, it's it's pretty cool. Yeah. right? So, it's it's pretty cool. Yeah. right? So, it's it's pretty cool. Yeah. And you can do all kinds of stuff. Um, And you can do all kinds of stuff. Um, And you can do all kinds of stuff. Um, and yeah, I I I can I can I did that and yeah, I I I can I can I did that and yeah, I I I can I can I did that whole production on my iPad of all whole production on my iPad of all whole production on my iPad of all things, things, things, >> right? That's amazing. You did it on >> right? That's amazing. You did it on >> right? That's amazing. You did it on your iPad. your iPad. your iPad. >> Yeah. >> Yeah. >> Yeah. >> So, you pull it all together because I >> So, you pull it all together because I >> So, you pull it all together because I remember you having conversations back remember you having conversations back remember you having conversations back when there the iPad Pro was getting when there the iPad Pro was getting when there the iPad Pro was getting really powerful and there was some kind really powerful and there was some kind really powerful and there was some kind of different graphics uh tools and of different graphics uh tools and of different graphics uh tools and stuff. I remember you talking about and stuff. I remember you talking about and stuff. I remember you talking about and it's like, is it possible to do this it's like, is it possible to do this it's like, is it possible to do this stuff on an iPad? In the past, it was stuff on an iPad? In the past, it was stuff on an iPad? In the past, it was not really possible. Um, but then the not really possible. Um, but then the not really possible. Um, but then the iPad crossed the chasm, if you will, of iPad crossed the chasm, if you will, of iPad crossed the chasm, if you will, of performance and the ability to run apps performance and the ability to run apps performance and the ability to run apps that would normally only be on your that would normally only be on your that would normally only be on your laptop or desktop. Yeah.

laptop or desktop. Yeah. laptop or desktop. Yeah. >> Yeah. It's all about >> Yeah. It's all about >> Yeah. It's all about >> a pen. >> a pen. >> a pen. Use a pen when you have to use a pen Use a pen when you have to use a pen Use a pen when you have to use a pen >> like a like a stylus when you use the >> like a like a stylus when you use the >> like a like a stylus when you use the iPad for instance. iPad for instance. iPad for instance. >> No. No. They adapted the controls for >> No. No. They adapted the controls for >> No. No. They adapted the controls for touch. You could use a pen, but they touch. You could use a pen, but they touch. You could use a pen, but they just assumed that you're going to use just assumed that you're going to use just assumed that you're going to use touch. So, all of the um features and touch. So, all of the um features and touch. So, all of the um features and the controls are geared the whole user the controls are geared the whole user the controls are geared the whole user interface is geared toward uh touch. And interface is geared toward uh touch. And interface is geared toward uh touch. And it it's really cool. There's a bit of a it it's really cool. There's a bit of a it it's really cool. There's a bit of a learning curve, right? because it it the learning curve, right? because it it the learning curve, right? because it it the the way that the application works is the way that the application works is the way that the application works is and functions the interface is different and functions the interface is different and functions the interface is different from the Mac version, right? Uh but it's from the Mac version, right? Uh but it's from the Mac version, right? Uh but it's extremely powerful. It even has like extremely powerful. It even has like extremely powerful. It even has like things like voice isolation. Remember things like voice isolation. Remember things like voice isolation. Remember when we were we were in that bar? It was when we were we were in that bar? It was when we were we were in that bar? It was really loud. really loud. really loud. >> Really loud. Yeah. >> Really loud. Yeah. >> Really loud. Yeah. >> Yeah. And uh Crawford was asking whether >> Yeah. And uh Crawford was asking whether >> Yeah. And uh Crawford was asking whether or not, you know, the recording would or not, you know, the recording would or not, you know, the recording would even work. And I told him, "Dude, don't even work. And I told him, "Dude, don't even work. And I told him, "Dude, don't even worry." Remember?

even worry." Remember? even worry." Remember? >> Yeah. And it's hard to believe you that >> Yeah. And it's hard to believe you that >> Yeah. And it's hard to believe you that to you know it's like there's no way to you know it's like there's no way to you know it's like there's no way >> that's >> that's >> that's AI. So AI is good when it's a tool AI. So AI is good when it's a tool AI. So AI is good when it's a tool narrowly focused helping. narrowly focused helping. narrowly focused helping. >> Yeah. >> Yeah. >> Yeah. >> Bad when it takes over the planet, >> Bad when it takes over the planet, >> Bad when it takes over the planet, >> right? So good as a tool, bad take over >> right? So good as a tool, bad take over >> right? So good as a tool, bad take over planet. planet. planet. >> Or or or if you try to uh Hey, Debbie. >> Or or or if you try to uh Hey, Debbie. >> Or or or if you try to uh Hey, Debbie. >> Or if you or if you try to u uh have it >> Or if you or if you try to u uh have it >> Or if you or if you try to u uh have it manage your network. manage your network. manage your network. >> Yes. or your cloud infrastructure >> Yes. or your cloud infrastructure >> Yes. or your cloud infrastructure >> or your fleet of intercontinental >> or your fleet of intercontinental >> or your fleet of intercontinental ballistic missiles maybe. ballistic missiles maybe. ballistic missiles maybe. >> Oh, speaking about cloud infrastructure, >> Oh, speaking about cloud infrastructure, >> Oh, speaking about cloud infrastructure, we have to talk about how we started off we have to talk about how we started off we have to talk about how we started off the week. Oh my god. the week. Oh my god. the week. Oh my god. >> Ouch. >> Ouch. >> Ouch. >> I was like, was that like the biggest >> I was like, was that like the biggest >> I was like, was that like the biggest cloud outage ever? cloud outage ever? cloud outage ever? >> What the hell was that? >> What the hell was that? >> What the hell was that? >> It feels It's big. It's big. And it was >> It feels It's big. It's big. And it was >> It feels It's big. It's big. And it was longer. A lot of people are, oh, they longer. A lot of people are, oh, they longer. A lot of people are, oh, they were down for two hours. like no I saw were down for two hours. like no I saw were down for two hours. like no I saw 15 16 hours 15 16 hours 15 16 hours um and then you saw the logos of all the um and then you saw the logos of all the um and then you saw the logos of all the companies that were down because of it.

companies that were down because of it. companies that were down because of it. >> Yeah. >> Yeah. >> Yeah. >> Widespread outage for it just hit >> Widespread outage for it just hit >> Widespread outage for it just hit everybody. So did you guys check out the everybody. So did you guys check out the everybody. So did you guys check out the root cause? They they finally released root cause? They they finally released root cause? They they finally released something. Uh Dave McCarthy posted something. Uh Dave McCarthy posted something. Uh Dave McCarthy posted something um and sent some emails something um and sent some emails something um and sent some emails around. around. around. >> Really? When was this in the morning? >> Really? When was this in the morning? >> Really? When was this in the morning? >> It might have been last night. I don't >> It might have been last night. I don't >> It might have been last night. I don't know. Um, but it it was it the gist of know. Um, but it it was it the gist of know. Um, but it it was it the gist of it was because you know we've been all it was because you know we've been all it was because you know we've been all been saying DNS DNS whatever been saying DNS DNS whatever been saying DNS DNS whatever >> and this might be wrong. It seems like >> and this might be wrong. It seems like >> and this might be wrong. It seems like they might be, you know, how they have they might be, you know, how they have they might be, you know, how they have their Dynamo DB. Um, it's like they their Dynamo DB. Um, it's like they their Dynamo DB. Um, it's like they might be using their Dynamo DB as like a might be using their Dynamo DB as like a might be using their Dynamo DB as like a DNS deal and all the companies and all DNS deal and all the companies and all DNS deal and all the companies and all the that are in the cloud are all the that are in the cloud are all the that are in the cloud are all registered in there and then maybe there registered in there and then maybe there registered in there and then maybe there was a race condition and something new was a race condition and something new was a race condition and something new came in and something got deleted and came in and something got deleted and came in and something got deleted and all of a sudden it looked like there all of a sudden it looked like there all of a sudden it looked like there were no companies listed on the cloud were no companies listed on the cloud were no companies listed on the cloud anymore or something like that and then anymore or something like that and then anymore or something like that and then they're trying to get them back. I don't they're trying to get them back. I don't they're trying to get them back. I don't know. There was like a we'll have to know. There was like a we'll have to know. There was like a we'll have to post it. Dave McCarthy posted a great post it. Dave McCarthy posted a great post it. Dave McCarthy posted a great thing where it was like Chad GBT gave a thing where it was like Chad GBT gave a thing where it was like Chad GBT gave a explanation in layman's terms of how to explanation in layman's terms of how to explanation in layman's terms of how to think about it, you know. Um but think about it, you know. Um but think about it, you know. Um but something like that, you know, so I was something like that, you know, so I was something like that, you know, so I was like, "Wow." And it was all that, you like, "Wow." And it was all that, you like, "Wow." And it was all that, you know, overused region in Virginia, you know, overused region in Virginia, you know, overused region in Virginia, you know, know, know, >> um that US East where there's tons of >> um that US East where there's tons of >> um that US East where there's tons of stuff there in Northern Virginia, just stuff there in Northern Virginia, just stuff there in Northern Virginia, just data center central over there. And so, data center central over there. And so, data center central over there. And so, uh, in fact, I've seen, you know, you

uh, in fact, I've seen, you know, you uh, in fact, I've seen, you know, you know how in the past we've seen that know how in the past we've seen that know how in the past we've seen that whole whatever Atlas shrug deal where whole whatever Atlas shrug deal where whole whatever Atlas shrug deal where they're holding up the planet and and they're holding up the planet and and they're holding up the planet and and typically it was say Nvidia holding up typically it was say Nvidia holding up typically it was say Nvidia holding up the entire global financial system. the entire global financial system. the entire global financial system. >> Yeah. Yeah. This one, this one was or >> Yeah. Yeah. This one, this one was or >> Yeah. Yeah. This one, this one was or the picture the entire internet being the picture the entire internet being the picture the entire internet being held up by these data centers in held up by these data centers in held up by these data centers in Virginia or something like that or or Virginia or something like that or or Virginia or something like that or or it's the other one, you know, they see it's the other one, you know, they see it's the other one, you know, they see like the castle that's made out of all like the castle that's made out of all like the castle that's made out of all these toys, Tinker Toy things and the these toys, Tinker Toy things and the these toys, Tinker Toy things and the whole system and then one little tiny whole system and then one little tiny whole system and then one little tiny thing at the bottom little leg is thing at the bottom little leg is thing at the bottom little leg is holding up the whole thing. It used to holding up the whole thing. It used to holding up the whole thing. It used to be like some guy living in his mom's be like some guy living in his mom's be like some guy living in his mom's basement, you know, with with a patch basement, you know, with with a patch basement, you know, with with a patch for some software is holding up the for some software is holding up the for some software is holding up the whole system. And in this case, it was whole system. And in this case, it was whole system. And in this case, it was the that US East, you know, Virginia the that US East, you know, Virginia the that US East, you know, Virginia data center. So, uh, pretty interesting data center. So, uh, pretty interesting data center. So, uh, pretty interesting stuff. Um, and so the takeaway from stuff. Um, and so the takeaway from stuff. Um, and so the takeaway from that, and it's a takeaway, it's stuff that, and it's a takeaway, it's stuff that, and it's a takeaway, it's stuff we've always preached, we've always preached, we've always preached, and you know, and not to let AWS off the and you know, and not to let AWS off the and you know, and not to let AWS off the hook, but you know, to have hook, but you know, to have hook, but you know, to have availability, there are things you got availability, there are things you got availability, there are things you got to do. And it started in the olden days, to do. And it started in the olden days, to do. And it started in the olden days, kids, you know, where you did load kids, you know, where you did load kids, you know, where you did load balanced web servers, maybe you had balanced web servers, maybe you had balanced web servers, maybe you had clustered database servers, things like clustered database servers, things like clustered database servers, things like that. And then and then that. And then and then that. And then and then >> failovers and all that.

>> failovers and all that. >> failovers and all that. >> Yeah. AB absolutely. So load balancing >> Yeah. AB absolutely. So load balancing >> Yeah. AB absolutely. So load balancing failover and then we went into the cloud failover and then we went into the cloud failover and then we went into the cloud era and we said okay we have era and we said okay we have era and we said okay we have availability zones and we actually have availability zones and we actually have availability zones and we actually have different zones inside data centers. You different zones inside data centers. You different zones inside data centers. You know how the deal like your data is know how the deal like your data is know how the deal like your data is copied three locations and stuff like copied three locations and stuff like copied three locations and stuff like that. And so there's availability that. And so there's availability that. And so there's availability smaller availability zones within cloud smaller availability zones within cloud smaller availability zones within cloud data centers that are different racks data centers that are different racks data centers that are different racks different sectors you know in case a different sectors you know in case a different sectors you know in case a power outage happens in one. And then power outage happens in one. And then power outage happens in one. And then the larger kind of availability zones the larger kind of availability zones the larger kind of availability zones where it's not really just one data where it's not really just one data where it's not really just one data center. It's like a little campus, a center. It's like a little campus, a center. It's like a little campus, a little pad, you know, and there might be little pad, you know, and there might be little pad, you know, and there might be two or three data centers there that two or three data centers there that two or three data centers there that combine that makes up US East blah blah combine that makes up US East blah blah combine that makes up US East blah blah blah. And an availability might zone blah. And an availability might zone blah. And an availability might zone might be having your in your stuff in might be having your in your stuff in might be having your in your stuff in two of those data centers. But maybe two of those data centers. But maybe two of those data centers. But maybe that's not enough and you need to have that's not enough and you need to have that's not enough and you need to have regional load balancing. That was such a regional load balancing. That was such a regional load balancing. That was such a big deal. Like I remember the earliest big deal. Like I remember the earliest big deal. Like I remember the earliest days of building Azure and we're getting days of building Azure and we're getting days of building Azure and we're getting going and you started having customers going and you started having customers going and you started having customers ask for that. It's like I want a load ask for that. It's like I want a load ask for that. It's like I want a load balance across regions balance across regions balance across regions because a whole region could go out from because a whole region could go out from because a whole region could go out from a power outage or something like that.

a power outage or something like that. a power outage or something like that. And I remember we didn't have an answer And I remember we didn't have an answer And I remember we didn't have an answer for a long time, you know, to load for a long time, you know, to load for a long time, you know, to load balance across regions. And they have balance across regions. And they have balance across regions. And they have stuff like that now because there would stuff like that now because there would stuff like that now because there would be there were a lot of hype, you know, be there were a lot of hype, you know, be there were a lot of hype, you know, the early days of cloud, most of the the early days of cloud, most of the the early days of cloud, most of the people who were using the cloud were people who were using the cloud were people who were using the cloud were startups back then, right? startups back then, right? startups back then, right? >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> Um and you'd see these huge outages and >> Um and you'd see these huge outages and >> Um and you'd see these huge outages and stuff like that. And so it's like okay I stuff like that. And so it's like okay I stuff like that. And so it's like okay I need to be in the west and the central need to be in the west and the central need to be in the west and the central and the east or the whatever uh and be and the east or the whatever uh and be and the east or the whatever uh and be able to flex across that kind of stuff. able to flex across that kind of stuff. able to flex across that kind of stuff. Of course the hard part is the data diva Of course the hard part is the data diva Of course the hard part is the data diva knows is when you are trying to do knows is when you are trying to do knows is when you are trying to do failover across regions. We always talk failover across regions. We always talk failover across regions. We always talk about how slow the speed of light is and about how slow the speed of light is and about how slow the speed of light is and you're having to do data replication to you're having to do data replication to you're having to do data replication to because you need to make sure those because you need to make sure those because you need to make sure those databases are in sync right in two databases are in sync right in two databases are in sync right in two different regions. And so you're doing different regions. And so you're doing different regions. And so you're doing transactions and stuff on one database transactions and stuff on one database transactions and stuff on one database in Virginia and you're trying to in Virginia and you're trying to in Virginia and you're trying to replicate those changes to either a replicate those changes to either a replicate those changes to either a failover or maybe active active that's failover or maybe active active that's failover or maybe active active that's in Quincy Washington or in Oregon by a in Quincy Washington or in Oregon by a in Quincy Washington or in Oregon by a dam or something like that. Um, it's dam or something like that. Um, it's dam or something like that. Um, it's tough stuff. And so, and then the next tough stuff. And so, and then the next tough stuff. And so, and then the next level, go ahead.

level, go ahead. level, go ahead. >> Expect the next level after that then is the next level after that then is multicloud. multicloud. multicloud. Multicloud across different vendors, you Multicloud across different vendors, you Multicloud across different vendors, you know, do I have because there's a lot of know, do I have because there's a lot of know, do I have because there's a lot of things, you know, that are kind of the things, you know, that are kind of the things, you know, that are kind of the same. it dep if you're not using if same. it dep if you're not using if same. it dep if you're not using if you're you take dependencies on very you're you take dependencies on very you're you take dependencies on very specific pass offerings from a specific pass offerings from a specific pass offerings from a particular cloud provider that's harder particular cloud provider that's harder particular cloud provider that's harder to do it but if you were just doing VMs to do it but if you were just doing VMs to do it but if you were just doing VMs or Kubernetes or something like that or Kubernetes or something like that or Kubernetes or something like that where you say yes a VM is a VM is a VM where you say yes a VM is a VM is a VM where you say yes a VM is a VM is a VM and I'm running the same Linux or and I'm running the same Linux or and I'm running the same Linux or Windows server and same database and Windows server and same database and Windows server and same database and same everything then I could replicate same everything then I could replicate same everything then I could replicate across between AWS and GCP for instance across between AWS and GCP for instance across between AWS and GCP for instance or Azure or whatever uh and have or Azure or whatever uh and have or Azure or whatever uh and have multicloud and And it's not just power multicloud and And it's not just power multicloud and And it's not just power outages or people screwing up, you know, outages or people screwing up, you know, outages or people screwing up, you know, a software patch or a DNS sentry. It a software patch or a DNS sentry. It a software patch or a DNS sentry. It could be a virus or a cyber attack, could be a virus or a cyber attack, could be a virus or a cyber attack, right? right? right? >> Yeah. >> Yeah. >> Yeah. >> Um, you know, and someone attacks GCP >> Um, you know, and someone attacks GCP >> Um, you know, and someone attacks GCP and you need to be able to make sure you and you need to be able to make sure you and you need to be able to make sure you can cut over to to Azure. All this is can cut over to to Azure. All this is can cut over to to Azure. All this is easy for us to say here, boys and girls, easy for us to say here, boys and girls, easy for us to say here, boys and girls, but I totally get that it's hard to but I totally get that it's hard to but I totally get that it's hard to implement. And also not every company implement. And also not every company implement. And also not every company has the staff and the knowhow or the has the staff and the knowhow or the has the staff and the knowhow or the money to do that.

money to do that. money to do that. >> It's incredibly difficult. It's >> It's incredibly difficult. It's >> It's incredibly difficult. It's incredibly difficult to do. incredibly difficult to do. incredibly difficult to do. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> And so you want to stay up and remember >> And so you want to stay up and remember >> And so you want to stay up and remember also a lot of these startups were also also a lot of these startups were also also a lot of these startups were also still and some are still go are still still and some are still go are still still and some are still go are still and some are going back to also having and some are going back to also having and some are going back to also having onrem having their own data centers be onrem having their own data centers be onrem having their own data centers be part of that failover part of that failover part of that failover um as well. um as well. um as well. >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> Or maybe even going the other way. It's >> Or maybe even going the other way. It's >> Or maybe even going the other way. It's like you host most of it. Well, you like you host most of it. Well, you like you host most of it. Well, you know, know, know, Matt Garmin gets up on stage and and uh Matt Garmin gets up on stage and and uh Matt Garmin gets up on stage and and uh so did Andy Jasse back when he was so did Andy Jasse back when he was so did Andy Jasse back when he was running AWS. Only a small fraction of a running AWS. Only a small fraction of a running AWS. Only a small fraction of a um IT workloads and applications are in um IT workloads and applications are in um IT workloads and applications are in the cloud, right? So they would the cloud, right? So they would the cloud, right? So they would continually continually continually um you know push that uh statistic out um you know push that uh statistic out um you know push that uh statistic out there to give folks this impression or there to give folks this impression or there to give folks this impression or this notion that the opportunity for this notion that the opportunity for this notion that the opportunity for cloud is larger, right? Uh that they cloud is larger, right? Uh that they cloud is larger, right? Uh that they they aren't tapped out. But the the fact they aren't tapped out. But the the fact they aren't tapped out. But the the fact is is you still have a lot of these is is you still have a lot of these is is you still have a lot of these operational systems that are still onrem operational systems that are still onrem operational systems that are still onrem or you know it's mixed vendor type of um or you know it's mixed vendor type of um or you know it's mixed vendor type of um you know situation you know situation you know situation a and they're often used for for offload a and they're often used for for offload a and they're often used for for offload right so some of the some of the large right so some of the some of the large right so some of the some of the large um let's say operational deployments um let's say operational deployments um let's say operational deployments that you see with um with uh Amazon that you see with um with uh Amazon that you see with um with uh Amazon whether it's like um Netflix or others whether it's like um Netflix or others whether it's like um Netflix or others that maybe use some of the CDN services

that maybe use some of the CDN services that maybe use some of the CDN services and stuff like that. I mean, I I the and stuff like that. I mean, I I the and stuff like that. I mean, I I the these customers are not stupid, right? I these customers are not stupid, right? I these customers are not stupid, right? I think one of the things that I noticed think one of the things that I noticed think one of the things that I noticed about this whole um reaction to the about this whole um reaction to the about this whole um reaction to the outage was everybody jumped to outage was everybody jumped to outage was everybody jumped to conclusion and then they excluded these conclusion and then they excluded these conclusion and then they excluded these things without literally knowing things without literally knowing things without literally knowing nothing. uh uh other than a couple of nothing. uh uh other than a couple of nothing. uh uh other than a couple of tidbits that came out out of uh press tidbits that came out out of uh press tidbits that came out out of uh press releases where even the AWS people releases where even the AWS people releases where even the AWS people weren't quite sure what happened. Right. weren't quite sure what happened. Right. weren't quite sure what happened. Right. Right. And like to your point, Right. And like to your point, Right. And like to your point, >> Rob, >> Rob, >> Rob, this thing is still ongoing. It it this thing is still ongoing. It it this thing is still ongoing. It it hasn't been not all of the issues have hasn't been not all of the issues have hasn't been not all of the issues have been resolved. Not all of the customers been resolved. Not all of the customers been resolved. Not all of the customers have been restored. And I I think you have been restored. And I I think you have been restored. And I I think you know all these folks that race to get know all these folks that race to get know all these folks that race to get their um peace out to gain eyeballs their um peace out to gain eyeballs their um peace out to gain eyeballs right and mind share are pumping out right and mind share are pumping out right and mind share are pumping out misinformation misinformation misinformation just like Crowd Strike. That's exactly just like Crowd Strike. That's exactly just like Crowd Strike. That's exactly how Crowd Strike how Crowd Strike how Crowd Strike >> turned out. all these so-called security >> turned out. all these so-called security >> turned out. all these so-called security experts came out and said they experts came out and said they experts came out and said they pontificated about what it was and it pontificated about what it was and it pontificated about what it was and it ended up being faulty config, right?

ended up being faulty config, right? ended up being faulty config, right? Push. Uh, and Push. Uh, and Push. Uh, and >> it it's like why are you guys jumping to >> it it's like why are you guys jumping to >> it it's like why are you guys jumping to conclusions? Why are you are you not conclusions? Why are you are you not conclusions? Why are you are you not asking about root cause, but you're asking about root cause, but you're asking about root cause, but you're pedalling the what? The what? Anyone can pedalling the what? The what? Anyone can pedalling the what? The what? Anyone can Yeah, the what is pretty obvious. The Yeah, the what is pretty obvious. The Yeah, the what is pretty obvious. The freaking crap went down. Anyone can say freaking crap went down. Anyone can say freaking crap went down. Anyone can say that, but who can explain how it that, but who can explain how it that, but who can explain how it happened? And that's like more the happened? And that's like more the happened? And that's like more the important question. And that was when important question. And that was when important question. And that was when you got to the how, that's how it became you got to the how, that's how it became you got to the how, that's how it became very clear that Crowd Strike was at very clear that Crowd Strike was at very clear that Crowd Strike was at fault, right, for pushing out the stuff fault, right, for pushing out the stuff fault, right, for pushing out the stuff even though they tried to push even though they tried to push even though they tried to push everything on Microsoft. Then you had a everything on Microsoft. Then you had a everything on Microsoft. Then you had a separate narrative where everyone was separate narrative where everyone was separate narrative where everyone was trying to blame Microsoft, right? trying to blame Microsoft, right? trying to blame Microsoft, right? >> Right. Yeah, that's right. And that >> Right. Yeah, that's right. And that >> Right. Yeah, that's right. And that didn't end up being um right didn't end up being um right didn't end up being um right >> and you end up arriving at the wrong >> and you end up arriving at the wrong >> and you end up arriving at the wrong conclusion. And I think this is exactly conclusion. And I think this is exactly conclusion. And I think this is exactly what's happening with with uh AWS and what's happening with with uh AWS and what's happening with with uh AWS and this outage and everyone going around um this outage and everyone going around um this outage and everyone going around um pushing their convenient narrative like pushing their convenient narrative like pushing their convenient narrative like multicloud right and XYZ and you need to multicloud right and XYZ and you need to multicloud right and XYZ and you need to do you know that yeah these you know do you know that yeah these you know do you know that yeah these you know it's not like AWS is stupid it's not like AWS is stupid it's not like AWS is stupid >> you know what I'm saying but what what >> you know what I'm saying but what what >> you know what I'm saying but what what could have caused this because it's could have caused this because it's could have caused this because it's unusual it's really weird unusual it's really weird unusual it's really weird >> and so could it have Then, you know, and >> and so could it have Then, you know, and >> and so could it have Then, you know, and then all these guys that were basically then all these guys that were basically then all these guys that were basically saying, "Well, it's not a cyber security saying, "Well, it's not a cyber security saying, "Well, it's not a cyber security attack." Well, how the how the [ __ ] do attack." Well, how the how the [ __ ] do attack." Well, how the how the [ __ ] do you know?

you know? you know? >> What are all the stuff that you don't >> What are all the stuff that you don't >> What are all the stuff that you don't even know about? even know about? even know about? >> Okay, that could cause a catastrophic, >> Okay, that could cause a catastrophic, >> Okay, that could cause a catastrophic, you know, like maybe a sustained and you know, like maybe a sustained and you know, like maybe a sustained and measured intelligent DOS attack. How do measured intelligent DOS attack. How do measured intelligent DOS attack. How do you know it's not that, you know? you know it's not that, you know? you know it's not that, you know? >> I think most people kind of rush. >> I think most people kind of rush. >> I think most people kind of rush. >> Ridiculous. Yeah. rush to a to they want >> Ridiculous. Yeah. rush to a to they want >> Ridiculous. Yeah. rush to a to they want to rush to be the first person to say a to rush to be the first person to say a to rush to be the first person to say a story because they get the like all the story because they get the like all the story because they get the like all the clicks and the likes and stuff like that clicks and the likes and stuff like that clicks and the likes and stuff like that and then right and then right and then right >> when dust settles is you know it's so >> when dust settles is you know it's so >> when dust settles is you know it's so funny cuz when you look back at those funny cuz when you look back at those funny cuz when you look back at those people you're like wow you're like wrong people you're like wow you're like wrong people you're like wow you're like wrong all the time all the time all the time wrong wrong wrong >> yeah because you don't think do you know >> yeah because you don't think do you know >> yeah because you don't think do you know what I'm saying it's like you have to what I'm saying it's like you have to what I'm saying it's like you have to think you have to think and I think think you have to think and I think think you have to think and I think there's wisdom that you can convey and there's wisdom that you can convey and there's wisdom that you can convey and credibility you can build upon just you credibility you can build upon just you credibility you can build upon just you know, kind of observing and asking know, kind of observing and asking know, kind of observing and asking questions instead of jumping to questions instead of jumping to questions instead of jumping to conclusions, right? conclusions, right? conclusions, right? >> You know, if you say jumping to >> You know, if you say jumping to >> You know, if you say jumping to conclusions one more time, I'm going to conclusions one more time, I'm going to conclusions one more time, I'm going to have to make reference to office space have to make reference to office space have to make reference to office space and the jump to conclusions mat.

>> Yeah. Yeah. It's a tie in there. And >> Yeah. Yeah. It's a tie in there. And >> a lot of people know what I'm talking >> a lot of people know what I'm talking >> a lot of people know what I'm talking about. about. about. >> What What a What a genius. >> What What a What a genius. >> What What a What a genius. >> That's all I can say. >> That's all I can say. >> That's all I can say. >> Yeah. >> Yeah. >> Yeah. >> Predicted the predicted our future. >> Predicted the predicted our future. >> Predicted the predicted our future. >> Exactly. Really did. really did. >> Exactly. Really did. really did. >> Exactly. Really did. really did. >> You know, those those three word phrases >> You know, those those three word phrases >> You know, those those three word phrases are like perfect for movies. So, movie are like perfect for movies. So, movie are like perfect for movies. So, movie title. So, jumping to conclusion would title. So, jumping to conclusion would title. So, jumping to conclusion would be perfect. >> Absolutely. Absolutely. Well, what do we >> Absolutely. Absolutely. Well, what do we always say? And it's not just a tech always say? And it's not just a tech always say? And it's not just a tech thing. It's just in general. Those who thing. It's just in general. Those who thing. It's just in general. Those who know the least are the ones who often know the least are the ones who often know the least are the ones who often say the most in public. And those who say the most in public. And those who say the most in public. And those who know the most are the ones who say the know the most are the ones who say the know the most are the ones who say the least. least. least. >> That's true. >> That's true. >> That's true. Don't say I love Don't say I love Don't say I love >> Yeah, you always have a lot of people >> Yeah, you always have a lot of people >> Yeah, you always have a lot of people talking who don't know what the hell talking who don't know what the hell talking who don't know what the hell they're talking about. In fact, they all they're talking about. In fact, they all they're talking about. In fact, they all work for this new tech analyst firm work for this new tech analyst firm work for this new tech analyst firm called Weatherman Analyst Firm. We get called Weatherman Analyst Firm. We get called Weatherman Analyst Firm. We get to be We're wrong every day. >> we build our reputation on being wrong.

>> we build our reputation on being wrong. >> Exactly. Exactly. >> Exactly. Exactly. >> Exactly. Exactly. >> Oh, yeah. I mean but you you you you saw >> Oh, yeah. I mean but you you you you saw >> Oh, yeah. I mean but you you you you saw the game. I mean we were at Lenovo the game. I mean we were at Lenovo the game. I mean we were at Lenovo global analyst you know global industry global analyst you know global industry global analyst you know global industry analyst conference right um you know the analyst conference right um you know the analyst conference right um you know the thing is is you can have differing thing is is you can have differing thing is is you can have differing opinions but about things right you can opinions but about things right you can opinions but about things right you can have different numbers but it's about have different numbers but it's about have different numbers but it's about it's a credibility game you know and so it's a credibility game you know and so it's a credibility game you know and so um um um >> and you probably noticed being in these >> and you probably noticed being in these >> and you probably noticed being in these sessions you have to have thick skin sessions you have to have thick skin sessions you have to have thick skin right then you also have to remember right then you also have to remember right then you also have to remember it's like what I always told my teams it's like what I always told my teams it's like what I always told my teams when I managed uh you know tech leads when I managed uh you know tech leads when I managed uh you know tech leads who came from different backgrounds. who came from different backgrounds. who came from different backgrounds. It's all about the customer. You're not It's all about the customer. You're not It's all about the customer. You're not here for yourself, right? But whatever here for yourself, right? But whatever here for yourself, right? But whatever it is that you can contribute to the it is that you can contribute to the it is that you can contribute to the conversation, your perspective, your conversation, your perspective, your conversation, your perspective, your research. research. research. You put it out to be debated, right? And You put it out to be debated, right? And You put it out to be debated, right? And you will not always be wrong or you you will not always be wrong or you you will not always be wrong or you won't win a debate. But you know, it's won't win a debate. But you know, it's won't win a debate. But you know, it's not about sitting in the back. You know not about sitting in the back. You know not about sitting in the back. You know uh the value that you give to these uh uh the value that you give to these uh uh the value that you give to these uh these companies where we uh go and we uh these companies where we uh go and we uh these companies where we uh go and we uh have these u deep conversations with have these u deep conversations with have these u deep conversations with them is to help them right them is to help them right them is to help them right >> and yeah it and it is about at the end >> and yeah it and it is about at the end >> and yeah it and it is about at the end of the day credibility right because of the day credibility right because of the day credibility right because they will listen to people who have they will listen to people who have they will listen to people who have credibility and that requires you to be credibility and that requires you to be credibility and that requires you to be right right right you know and have like a a a perspective you know and have like a a a perspective you know and have like a a a perspective that will strategically support these um

that will strategically support these um that will strategically support these um different companies that we work with. different companies that we work with. different companies that we work with. >> Yeah. You can't be the guy who throws >> Yeah. You can't be the guy who throws >> Yeah. You can't be the guy who throws the grenade and leave the room, right? the grenade and leave the room, right? the grenade and leave the room, right? >> That's for sure. Yeah, >> That's for sure. Yeah, >> That's for sure. Yeah, >> you're right. >> you're right. >> you're right. >> Yeah, pretty much. >> Yeah, pretty much. >> Yeah, pretty much. >> You know, the other thing though, also, >> You know, the other thing though, also, >> You know, the other thing though, also, >> it's important to have a strong point of >> it's important to have a strong point of >> it's important to have a strong point of view. It it needs to be based on your view. It it needs to be based on your view. It it needs to be based on your own experience. Are you really seeing own experience. Are you really seeing own experience. Are you really seeing it? You're not just full of it. it? You're not just full of it. it? You're not just full of it. There's too many people who are afraid There's too many people who are afraid There's too many people who are afraid to take a stand on anything in life and to take a stand on anything in life and to take a stand on anything in life and and really say this is what I believe and really say this is what I believe and really say this is what I believe this because that's what customers are this because that's what customers are this because that's what customers are looking for. There's a lot of looking for. There's a lot of looking for. There's a lot of wishy-washy people who are afraid to wishy-washy people who are afraid to wishy-washy people who are afraid to really say I this is what we should do really say I this is what we should do really say I this is what we should do or whatever and they're just like oh you or whatever and they're just like oh you or whatever and they're just like oh you know it's kind of like I don't know who know it's kind of like I don't know who know it's kind of like I don't know who said the I don't if it was Mark Twain or said the I don't if it was Mark Twain or said the I don't if it was Mark Twain or whatever it was had about about you know whatever it was had about about you know whatever it was had about about you know if you haven't made any enemies in your if you haven't made any enemies in your if you haven't made any enemies in your life it means you haven't really said life it means you haven't really said life it means you haven't really said anything or done anything in your life anything or done anything in your life anything or done anything in your life as well it people when you start seeing as well it people when you start seeing as well it people when you start seeing people throwing stones at you and when people throwing stones at you and when people throwing stones at you and when you see them ripping you online for you see them ripping you online for you see them ripping you online for something you've said and I don't mean something you've said and I don't mean something you've said and I don't mean saying crude bad stuff but just stuff in saying crude bad stuff but just stuff in saying crude bad stuff but just stuff in tech tech or whatever ever that is uh tech tech or whatever ever that is uh tech tech or whatever ever that is uh you know based on your experience you know based on your experience you know based on your experience that it means you're doing something that it means you're doing something that it means you're doing something right. A lot of times people will get right. A lot of times people will get right. A lot of times people will get beat up online on LinkedIn or whatever beat up online on LinkedIn or whatever beat up online on LinkedIn or whatever or Twitter and they immediately pull or Twitter and they immediately pull or Twitter and they immediately pull back and to a shell and they don't want back and to a shell and they don't want back and to a shell and they don't want to venture out. If you're getting beaten to venture out. If you're getting beaten to venture out. If you're getting beaten up, it means you're doing the right up, it means you're doing the right up, it means you're doing the right thing and you need to keep doing it. Um, thing and you need to keep doing it. Um, thing and you need to keep doing it. Um, life life is really really short as it life life is really really short as it life life is really really short as it turns out and you really need to go out turns out and you really need to go out turns out and you really need to go out there and uh, you know, lay it down. Put there and uh, you know, lay it down. Put there and uh, you know, lay it down. Put it down. Get out there.

it down. Get out there. it down. Get out there. >> You have those elbows. Pointy elbows. >> You have those elbows. Pointy elbows. >> You have those elbows. Pointy elbows. >> Yes. Yes. You're right. Pointy elbows >> Yes. Yes. You're right. Pointy elbows >> Yes. Yes. You're right. Pointy elbows for the win. for the win. for the win. >> Absolutely. >> Absolutely. >> Absolutely. >> Yeah. And um you know I did a podcast >> Yeah. And um you know I did a podcast >> Yeah. And um you know I did a podcast with um um Peter Linder. You know your with um um Peter Linder. You know your with um um Peter Linder. You know your our buddy Peter Linder about thought our buddy Peter Linder about thought our buddy Peter Linder about thought leadership. It's exactly the same thing. leadership. It's exactly the same thing. leadership. It's exactly the same thing. It's you know it's all about um coming It's you know it's all about um coming It's you know it's all about um coming up with original thought. Thought up with original thought. Thought up with original thought. Thought leadership is not about regurgitating leadership is not about regurgitating leadership is not about regurgitating someone else's stuff and taking credit someone else's stuff and taking credit someone else's stuff and taking credit for it. That's what a lot of like for it. That's what a lot of like for it. That's what a lot of like self-proclaimed thought leaders do. self-proclaimed thought leaders do. self-proclaimed thought leaders do. >> That's so true. >> That's so true. >> That's so true. >> Self-proclaimed, right? What they do is >> Self-proclaimed, right? What they do is >> Self-proclaimed, right? What they do is it's a study from Carnegie Melon and it's a study from Carnegie Melon and it's a study from Carnegie Melon and they they take a picture of a cool they they take a picture of a cool they they take a picture of a cool graph, they stick it on LinkedIn and graph, they stick it on LinkedIn and graph, they stick it on LinkedIn and then they copy and paste most of the then they copy and paste most of the then they copy and paste most of the text. text. text. >> Yes. >> Yes. >> Yes. >> Of the abstract, they throw it in there >> Of the abstract, they throw it in there >> Of the abstract, they throw it in there and then at some point they may give and then at some point they may give and then at some point they may give credit to the That's not thought credit to the That's not thought credit to the That's not thought leadership, dude. You're just like leadership, dude. You're just like leadership, dude. You're just like regurgitating, you know, somebody you're regurgitating, you know, somebody you're regurgitating, you know, somebody you're taking credit for someone else's actual taking credit for someone else's actual taking credit for someone else's actual thought leadership. They came up with thought leadership. They came up with thought leadership. They came up with the idea. They came up with the diagram.

the idea. They came up with the diagram. the idea. They came up with the diagram. you're going out there and now taking you're going out there and now taking you're going out there and now taking credit for it. And that's not right. credit for it. And that's not right. credit for it. And that's not right. >> You should, you're just an influencer. >> You should, you're just an influencer. >> You should, you're just an influencer. But people don't understand the But people don't understand the But people don't understand the distinction, right? They they give distinction, right? They they give distinction, right? They they give credit to these people. And there's credit to these people. And there's credit to these people. And there's plenty of people that do that, plenty of people that do that, plenty of people that do that, especially with like the popular science especially with like the popular science especially with like the popular science kind of nonsense, quantum or, you know, kind of nonsense, quantum or, you know, kind of nonsense, quantum or, you know, faking, you know, some Star Trek kind of faking, you know, some Star Trek kind of faking, you know, some Star Trek kind of technology that there's no proof that technology that there's no proof that technology that there's no proof that any of this crap works like cold fusion, any of this crap works like cold fusion, any of this crap works like cold fusion, right? Um and but then real thought right? Um and but then real thought right? Um and but then real thought leadership is practical. Do you know leadership is practical. Do you know leadership is practical. Do you know what I'm saying? It it it addresses an what I'm saying? It it it addresses an what I'm saying? It it it addresses an immediate mindset shift that needs to h immediate mindset shift that needs to h immediate mindset shift that needs to h uh to happen in order to catalyze a uh to happen in order to catalyze a uh to happen in order to catalyze a change whether it's for a small problem, change whether it's for a small problem, change whether it's for a small problem, it's industry scale problem and um yeah, it's industry scale problem and um yeah, it's industry scale problem and um yeah, you get beat up, man. Um I know that you get beat up, man. Um I know that you get beat up, man. Um I know that Peter's gotten beat up. Peter's gotten beat up. Peter's gotten beat up. >> Yeah. >> Yeah. >> Yeah. >> Quite a bit. You know what I'm saying? >> Quite a bit. You know what I'm saying? >> Quite a bit. You know what I'm saying? and beat up internally within Erikson, and beat up internally within Erikson, and beat up internally within Erikson, but also gets beat up outside of but also gets beat up outside of but also gets beat up outside of Ericson. Exactly. Ericson. Exactly. Ericson. Exactly. >> So, you're you're so spot on because >> So, you're you're so spot on because >> So, you're you're so spot on because he's trying to introduce new thought, he's trying to introduce new thought, he's trying to introduce new thought, right? He's uh right? He's uh right? He's uh >> Yeah. And what's he doing? We overuse >> Yeah. And what's he doing? We overuse >> Yeah. And what's he doing? We overuse the It's not even a cliche. We over you the It's not even a cliche. We over you the It's not even a cliche. We over you know, you know, the the whole Teddy know, you know, the the whole Teddy know, you know, the the whole Teddy Roosevelt man in the arena thing. At Roosevelt man in the arena thing. At Roosevelt man in the arena thing. At least he's in the arena putting himself least he's in the arena putting himself least he's in the arena putting himself out there with original thought. Uh, and out there with original thought. Uh, and out there with original thought. Uh, and yeah, all kinds of people are throwing yeah, all kinds of people are throwing yeah, all kinds of people are throwing tomatoes at you from the stands and tomatoes at you from the stands and tomatoes at you from the stands and booing you and what do you know? But booing you and what do you know? But booing you and what do you know? But what did those people ever do in their what did those people ever do in their what did those people ever do in their life?

life? life? >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> Exactly. It's very easy to throw throw >> Exactly. It's very easy to throw throw >> Exactly. It's very easy to throw throw dirt from the sidelines to get into the dirt from the sidelines to get into the dirt from the sidelines to get into the ring. ring. ring. >> Yeah. >> Yeah. >> Yeah. >> Right. >> Right. >> Right. >> Absolutely. All these brave people >> Absolutely. All these brave people >> Absolutely. All these brave people behind their keyboards, right? behind their keyboards, right? behind their keyboards, right? >> Yeah. >> Yeah. >> Yeah. >> Exactly. >> Exactly. >> Exactly. >> Exactly. >> Exactly. >> Exactly. >> They're thumb thugging. That's what we >> They're thumb thugging. That's what we >> They're thumb thugging. That's what we call it. Thumbing. call it. Thumbing. call it. Thumbing. >> Thumb thugging. I like that. That's >> Thumb thugging. I like that. That's >> Thumb thugging. I like that. That's >> You guys are just a bunch of thumb >> You guys are just a bunch of thumb >> You guys are just a bunch of thumb thuggers. thuggers. thuggers. >> I love that. That is awesome. That's >> I love that. That is awesome. That's >> I love that. That is awesome. That's really good. I like that. Um, but that's really good. I like that. Um, but that's really good. I like that. Um, but that's that is And so, you know what? In the that is And so, you know what? In the that is And so, you know what? In the short period of time that we have on short period of time that we have on short period of time that we have on this earth, this earth, this earth, >> don't be a thumb thugger. >> don't be a thumb thugger. >> don't be a thumb thugger. >> Stay in the arena. Make reason thoughts. >> Stay in the arena. Make reason thoughts. >> Stay in the arena. Make reason thoughts. Don't just say crazy stuff that has no Don't just say crazy stuff that has no Don't just say crazy stuff that has no bearing in anything, but based on what bearing in anything, but based on what bearing in anything, but based on what you've done and what you know and your you've done and what you know and your you've done and what you know and your brain power and maybe discussions you brain power and maybe discussions you brain power and maybe discussions you have with other bright people. Put stuff have with other bright people. Put stuff have with other bright people. Put stuff out there and keep putting it out there. out there and keep putting it out there. out there and keep putting it out there. You know, that's the only way that's the You know, that's the only way that's the You know, that's the only way that's the only way you're going to get hired only way you're going to get hired only way you're going to get hired >> as an analyst. >> as an analyst. >> as an analyst. >> Yeah. >> Yeah. >> Yeah. >> You know, for real. >> You know, for real. >> You know, for real. >> And yeah, you know, but yeah, and it's >> And yeah, you know, but yeah, and it's >> And yeah, you know, but yeah, and it's not just about have like we you said not just about have like we you said not just about have like we you said earlier, it's not just about talking earlier, it's not just about talking earlier, it's not just about talking becoming a talking head. I said, where's becoming a talking head. I said, where's becoming a talking head. I said, where's your freaking experience? cuz you know your freaking experience? cuz you know your freaking experience? cuz you know that was one of the things that I tal that was one of the things that I tal that was one of the things that I tal you know uh Peter and I talked about you you know uh Peter and I talked about you you know uh Peter and I talked about you don't just become a thought leader you don't just become a thought leader you don't just become a thought leader you need to know like what you said Rob you need to know like what you said Rob you need to know like what you said Rob you need to know what the freaking hell need to know what the freaking hell need to know what the freaking hell you're talking about if you don't have you're talking about if you don't have you're talking about if you don't have experience you haven't been in the experience you haven't been in the experience you haven't been in the trenches you're like a lieutenant who trenches you're like a lieutenant who trenches you're like a lieutenant who just graduated from uh freaking West just graduated from uh freaking West just graduated from uh freaking West Point right and then they pushed you out Point right and then they pushed you out Point right and then they pushed you out into the front lines and you're going to into the front lines and you're going to into the front lines and you're going to be commanding a bunch of you know troops

be commanding a bunch of you know troops be commanding a bunch of you know troops who know what war is like better than who know what war is like better than who know what war is like better than you. It's a joke, right? So, you have to you. It's a joke, right? So, you have to you. It's a joke, right? So, you have to have gotten dirt underneath your nails have gotten dirt underneath your nails have gotten dirt underneath your nails and solved problems, gone through that and solved problems, gone through that and solved problems, gone through that whole dynamic. It doesn't mean that you whole dynamic. It doesn't mean that you whole dynamic. It doesn't mean that you you that's what you do today, right? Cuz you that's what you do today, right? Cuz you that's what you do today, right? Cuz there's a there's a there's a >> That's why that second lieutenant needs >> That's why that second lieutenant needs >> That's why that second lieutenant needs to listen. That's why they need to to listen. That's why they need to to listen. That's why they need to listen to their sergeant when they're listen to their sergeant when they're listen to their sergeant when they're out there. out there. out there. >> Yeah. There you go. >> Yeah. There you go. >> Yeah. There you go. >> Someone who's seen a few rodeos, right? >> Someone who's seen a few rodeos, right? >> Someone who's seen a few rodeos, right? >> Yeah. And then knows how to smack people >> Yeah. And then knows how to smack people >> Yeah. And then knows how to smack people around and get like the troops to go in around and get like the troops to go in around and get like the troops to go in the right direction. But um yeah no and the right direction. But um yeah no and the right direction. But um yeah no and so yeah there are there is there is this so yeah there are there is there is this so yeah there are there is there is this requirement literally for for the sake requirement literally for for the sake requirement literally for for the sake of credibility because thought leaders of credibility because thought leaders of credibility because thought leaders should be credible that you actually should be credible that you actually should be credible that you actually have been in the trenches. You've done have been in the trenches. You've done have been in the trenches. You've done [ __ ] and that's called experience. Do [ __ ] and that's called experience. Do [ __ ] and that's called experience. Do you know what I'm saying? It's not you know what I'm saying? It's not you know what I'm saying? It's not academic. Academics are not necessarily academic. Academics are not necessarily academic. Academics are not necessarily >> thought leaders because anyone who's >> thought leaders because anyone who's >> thought leaders because anyone who's been in the trenches can typically tear been in the trenches can typically tear been in the trenches can typically tear any of those guys apart in a second. And any of those guys apart in a second. And any of those guys apart in a second. And I do that quite frank frequently with I do that quite frank frequently with I do that quite frank frequently with professors who are supposed to be professors who are supposed to be professors who are supposed to be experts in the domain. Do you know what experts in the domain. Do you know what experts in the domain. Do you know what I'm saying? It's like you find out I'm saying? It's like you find out I'm saying? It's like you find out they've never done anything and then a they've never done anything and then a they've never done anything and then a lot of their theories, a lot of their lot of their theories, a lot of their lot of their theories, a lot of their observations don't end up having observations don't end up having observations don't end up having substance. So, you know, I I I really substance. So, you know, I I I really substance. So, you know, I I I really think if you haven't been there, you think if you haven't been there, you think if you haven't been there, you haven't done that, you really don't have haven't done that, you really don't have haven't done that, you really don't have anything to say. you know, um that means anything to say. you know, um that means anything to say. you know, um that means you need to be a listener, but more than you need to be a listener, but more than you need to be a listener, but more than that, like you're saying, um and this is that, like you're saying, um and this is that, like you're saying, um and this is probably coaching for any of the, you

probably coaching for any of the, you probably coaching for any of the, you know, like the two or three or minus 20 know, like the two or three or minus 20 know, like the two or three or minus 20 younger generation folks who watch our younger generation folks who watch our younger generation folks who watch our show. You you got to you got to you got show. You you got to you got to you got show. You you got to you got to you got to you know, you have to get that to you know, you have to get that to you know, you have to get that experience. Otherwise, um experience. Otherwise, um experience. Otherwise, um >> you're not going to you're just going to >> you're not going to you're just going to >> you're not going to you're just going to be part of the noise. And we have way be part of the noise. And we have way be part of the noise. And we have way too much noise right now. too much noise right now. too much noise right now. >> Right. >> Right. >> Right. >> Exactly. >> Exactly. >> Exactly. >> Way too >> Way too >> Way too more. more. more. >> You got to learn yourself some stuff. >> You got to learn yourself some stuff. >> You got to learn yourself some stuff. That's right. That's right. That's right. >> That's right. Absolutely. >> That's right. Absolutely. >> That's right. Absolutely. >> That'll learn you. That'll learn you. >> That'll learn you. That'll learn you. >> That'll learn you. That'll learn you. >> Like, why why are we up here? Is it >> Like, why why are we up here? Is it >> Like, why why are we up here? Is it because we just read a couple of because we just read a couple of because we just read a couple of textbooks and a couple of, you know, top textbooks and a couple of, you know, top textbooks and a couple of, you know, top bestsellers on whatever some, you know, bestsellers on whatever some, you know, bestsellers on whatever some, you know, reading list, top XYZ read. No. Right. reading list, top XYZ read. No. Right. reading list, top XYZ read. No. Right. We have like decades probably some of us We have like decades probably some of us We have like decades probably some of us of actual experience. That's why we can of actual experience. That's why we can of actual experience. That's why we can we afford ourselves the incredibly big we afford ourselves the incredibly big we afford ourselves the incredibly big mouths that we have. mouths that we have. mouths that we have. >> That's right. And also, I'm from >> That's right. And also, I'm from >> That's right. And also, I'm from Chicago, so I'm like, roll up. Roll up. Chicago, so I'm like, roll up. Roll up. Chicago, so I'm like, roll up. Roll up. >> Roll up, girl. Yeah.

>> Roll up, girl. Yeah. >> Roll up, girl. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> Some of us have been here for hundreds >> Some of us have been here for hundreds >> Some of us have been here for hundreds of years, you know? of years, you know? of years, you know? >> That's right. >> That's right. >> That's right. >> We're vampires. >> We're vampires. >> We're vampires. >> We're Some are vampires. Some are like >> We're Some are vampires. Some are like >> We're Some are vampires. Some are like the Highlander. Kind of have an the Highlander. Kind of have an the Highlander. Kind of have an occasional sword fight, you know? See occasional sword fight, you know? See occasional sword fight, you know? See who's going to be the one. I don't. who's going to be the one. I don't. who's going to be the one. I don't. >> Anyway, >> Anyway, >> Anyway, >> walking around with the guitar, too. >> walking around with the guitar, too. >> walking around with the guitar, too. >> Maybe. So, maybe. I don't know. >> Maybe. So, maybe. I don't know. >> Maybe. So, maybe. I don't know. >> Was that Was that the crow? >> Was that Was that the crow? >> Was that Was that the crow? >> Somebody told me they're Someone told me >> Somebody told me they're Someone told me >> Somebody told me they're Someone told me they're going to make a remake of the they're going to make a remake of the they're going to make a remake of the Highlander. The OG one. I don't know. Highlander. The OG one. I don't know. Highlander. The OG one. I don't know. >> Really? >> Really? >> Really? >> We'll see. >> We'll see. >> We'll see. >> You know. >> You know. >> You know. >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> So, I went to a thing this morning. So, >> So, I went to a thing this morning. So, >> So, I went to a thing this morning. So, in Houston, which is kind of like in Houston, which is kind of like in Houston, which is kind of like Chicago but warmer, um, but a similar Chicago but warmer, um, but a similar Chicago but warmer, um, but a similar size city. They have a place called the size city. They have a place called the size city. They have a place called the ion which is kind of this cool tech ion which is kind of this cool tech ion which is kind of this cool tech startup meetup place huge huge facility startup meetup place huge huge facility startup meetup place huge huge facility uh a lot of investment like from Rice uh a lot of investment like from Rice uh a lot of investment like from Rice University and then a lot of the major University and then a lot of the major University and then a lot of the major oil companies to you know for innovation oil companies to you know for innovation oil companies to you know for innovation and stuff like that and so on Fridays a and stuff like that and so on Fridays a and stuff like that and so on Fridays a good friend of mine Joey Sanchez he's good friend of mine Joey Sanchez he's good friend of mine Joey Sanchez he's been doing this thing there called cup been doing this thing there called cup been doing this thing there called cup of joey and it's basically people show of joey and it's basically people show of joey and it's basically people show up like at 8:30 in the morning at this up like at 8:30 in the morning at this up like at 8:30 in the morning at this deal with coffee and it's just a lot of deal with coffee and it's just a lot of deal with coffee and it's just a lot of founders some mentors founders some mentors founders some mentors um you know talking about startups um you know talking about startups um you know talking about startups talking about what they're working on talking about what they're working on talking about what they're working on and and part of the deal is what is it and and part of the deal is what is it and and part of the deal is what is it you're working on or sometimes it's like you're working on or sometimes it's like you're working on or sometimes it's like what is your why in your life what is what is your why in your life what is what is your why in your life what is your why are you here what's your big your why are you here what's your big your why are you here what's your big thing what's that big giant thing you're thing what's that big giant thing you're thing what's that big giant thing you're about and so um people put that on their

about and so um people put that on their about and so um people put that on their hello name tag so you see I have a name hello name tag so you see I have a name hello name tag so you see I have a name tag normally I have something serious on tag normally I have something serious on tag normally I have something serious on there but this time I just said, there but this time I just said, there but this time I just said, "Make tequila. >> Make tequila. >> Make tequila. >> Make tequila. >> Make tequila. >> Make tequila. >> Make tequila. You probably for >> Make tequila. You probably for >> Make tequila. You probably for >> Yes. So, I'm really going to get that >> Yes. So, I'm really going to get that >> Yes. So, I'm really going to get that going. You for We're in the growing going. You for We're in the growing going. You for We're in the growing phase, you know, of that agave out at phase, you know, of that agave out at phase, you know, of that agave out at the ranch out in the Texas Hill Country. the ranch out in the Texas Hill Country. the ranch out in the Texas Hill Country. But eventually, one day, there'll be But eventually, one day, there'll be But eventually, one day, there'll be real tequila. We won't be able to call real tequila. We won't be able to call real tequila. We won't be able to call it tequila because it's not from it tequila because it's not from it tequila because it's not from Halisco, but it'll be real something. Halisco, but it'll be real something. Halisco, but it'll be real something. Mezcow or Tex tequila or who knows? Mezcow or Tex tequila or who knows? Mezcow or Tex tequila or who knows? >> Agave funny juice. >> Agave funny juice. >> Agave funny juice. >> Agave funny juice. And then some people >> Agave funny juice. And then some people >> Agave funny juice. And then some people use agave is like a sweetener. I've use agave is like a sweetener. I've use agave is like a sweetener. I've noticed, you know, um in fact, you'll noticed, you know, um in fact, you'll noticed, you know, um in fact, you'll see like margaritas, you know, like a see like margaritas, you know, like a see like margaritas, you know, like a you heard the like the terms skinny you heard the like the terms skinny you heard the like the terms skinny margarita. margarita. margarita. um you know and and try to because you um you know and and try to because you um you know and and try to because you know so many margaritas the mix is just know so many margaritas the mix is just know so many margaritas the mix is just so much sugar and everything like that.

so much sugar and everything like that. so much sugar and everything like that. Um and so yeah a lot of them you'll see Um and so yeah a lot of them you'll see Um and so yeah a lot of them you'll see them use agave syrup to sweeten it them use agave syrup to sweeten it them use agave syrup to sweeten it without having a lot of calories. without having a lot of calories. without having a lot of calories. >> Yeah. You know it's like it's like oil >> Yeah. You know it's like it's like oil >> Yeah. You know it's like it's like oil man. It's oil. You can make like paint man. It's oil. You can make like paint man. It's oil. You can make like paint stripper out of it too probably. Right. stripper out of it too probably. Right. stripper out of it too probably. Right. >> There you go. There you go. >> There you go. There you go. >> There you go. There you go. >> There you go. Organic. All organic. >> There you go. Organic. All organic. >> There you go. Organic. All organic. >> We're all organic. Absolutely. >> We're all organic. Absolutely. >> We're all organic. Absolutely. Absolutely. Absolutely. Absolutely. >> I don't even know why I went down the >> I don't even know why I went down the >> I don't even know why I went down the tequila road but it's something I did tequila road but it's something I did tequila road but it's something I did today. So that's part of my life, you today. So that's part of my life, you today. So that's part of my life, you know. Um know. Um know. Um >> you know, >> you know, >> you know, >> but usually usually I'll say save the >> but usually usually I'll say save the >> but usually usually I'll say save the planet with IoT. planet with IoT. planet with IoT. Um you know, with Moab or Thunder Um you know, with Moab or Thunder Um you know, with Moab or Thunder Struck. Struck. Struck. >> And the cool thing is is with some >> And the cool thing is is with some >> And the cool thing is is with some friends, we're going to help bring some friends, we're going to help bring some friends, we're going to help bring some of that stuff to life with our Elevate of that stuff to life with our Elevate of that stuff to life with our Elevate Communities. We're going to actually use Communities. We're going to actually use Communities. We're going to actually use real tech and apply real tech and help real tech and apply real tech and help real tech and apply real tech and help give things away to people to help them give things away to people to help them give things away to people to help them out. You know, we talk about, out. You know, we talk about, out. You know, we talk about, >> right? >> right? >> right? some disasters, problems that are some disasters, problems that are some disasters, problems that are happening, you know. happening, you know. happening, you know. >> Yeah. Well, hopefully we can get now >> Yeah. Well, hopefully we can get now >> Yeah. Well, hopefully we can get now that Qualcomm's acquiring Arduino and uh that Qualcomm's acquiring Arduino and uh that Qualcomm's acquiring Arduino and uh >> Yes. Our buddies. Yeah. Maybe we can get >> Yes. Our buddies. Yeah. Maybe we can get >> Yes. Our buddies. Yeah. Maybe we can get those guys to sponsor those guys to sponsor those guys to sponsor >> Yeah.

>> Yeah. >> Yeah. >> fake communities and you know cuz you >> fake communities and you know cuz you >> fake communities and you know cuz you know uh know uh know uh >> um and you know they're all about uh >> um and you know they're all about uh >> um and you know they're all about uh digital chassis and blueprints and stuff digital chassis and blueprints and stuff digital chassis and blueprints and stuff and those those are going to be and those those are going to be and those those are going to be foundational, right? And then you need foundational, right? And then you need foundational, right? And then you need an ecosystem that will participate in an ecosystem that will participate in an ecosystem that will participate in delivering some of these um these delivering some of these um these delivering some of these um these blueprints or these solutions to the blueprints or these solutions to the blueprints or these solutions to the field. So field. So field. So >> absolutely and I know they all want to >> absolutely and I know they all want to >> absolutely and I know they all want to help. help. help. >> Yeah. Nicole, if you're watching, >> Yeah. Nicole, if you're watching, >> Yeah. Nicole, if you're watching, you know, talk to talk to some of your you know, talk to talk to some of your you know, talk to talk to some of your uh marketing folks or whatever and see uh marketing folks or whatever and see uh marketing folks or whatever and see if you guys can get into this. if you guys can get into this. if you guys can get into this. >> Yeah. >> Yeah. >> Yeah. >> So, and then hopefully um uh Yeah. >> So, and then hopefully um uh Yeah. >> So, and then hopefully um uh Yeah. Hopefully Hopefully Hopefully we can make an impact here because it's we can make an impact here because it's we can make an impact here because it's not like I mean we can say that not like I mean we can say that not like I mean we can say that uh ESG doesn't matter or whatever these uh ESG doesn't matter or whatever these uh ESG doesn't matter or whatever these goals because I AI is the priority right goals because I AI is the priority right goals because I AI is the priority right and we're going to create these and we're going to create these and we're going to create these self-inflicted self-inflicted self-inflicted >> energy crisis >> energy crisis >> energy crisis >> around the world but at the end of the >> around the world but at the end of the >> around the world but at the end of the day day day >> you know um the weather isn't getting >> you know um the weather isn't getting >> you know um the weather isn't getting any climate's not getting any better.

any climate's not getting any better. any climate's not getting any better. >> Little toasty out here. >> Little toasty out here. >> Little toasty out here. >> Yeah, it's going to be more disaster. >> Yeah, it's going to be more disaster. >> Yeah, it's going to be more disaster. So, how do we how do we help uh So, how do we how do we help uh So, how do we how do we help uh communities be more resilient? I think communities be more resilient? I think communities be more resilient? I think >> it's getting hot in here, you know. >> Yeah, >> Yeah, that's stuff's real. That stuff's real, that's stuff's real. That stuff's real, that's stuff's real. That stuff's real, you know, and and that Yeah. back to us you know, and and that Yeah. back to us you know, and and that Yeah. back to us being thought, you know, sometimes being thought, you know, sometimes being thought, you know, sometimes you're in a weird mixed company or in a you're in a weird mixed company or in a you're in a weird mixed company or in a weird location where it it doesn't it's weird location where it it doesn't it's weird location where it it doesn't it's not as easy or it feels awkward to talk not as easy or it feels awkward to talk not as easy or it feels awkward to talk about certain things. Um, you know, and about certain things. Um, you know, and about certain things. Um, you know, and so, uh, but yeah, I do feel like things so, uh, but yeah, I do feel like things so, uh, but yeah, I do feel like things are getting a little toasty out there are getting a little toasty out there are getting a little toasty out there and lots of people are suffering from and lots of people are suffering from and lots of people are suffering from drought and all kinds of stuff. And you drought and all kinds of stuff. And you drought and all kinds of stuff. And you know long time ago all of us have been know long time ago all of us have been know long time ago all of us have been doing this IoT stuff for so long and we doing this IoT stuff for so long and we doing this IoT stuff for so long and we had that epiphany after living in had that epiphany after living in had that epiphany after living in factories and stuff. It's like you know factories and stuff. It's like you know factories and stuff. It's like you know maybe we could use this for something maybe we could use this for something maybe we could use this for something else you know that might be helpful for else you know that might be helpful for else you know that might be helpful for all of humanity. And so that's kind of all of humanity. And so that's kind of all of humanity. And so that's kind of you know that led to elevate our kids you know that led to elevate our kids you know that led to elevate our kids and now elevate communities to to make and now elevate communities to to make and now elevate communities to to make it real make that impact real for sure.

it real make that impact real for sure. it real make that impact real for sure. So it's good stuff. Good stuff. So it's good stuff. Good stuff. So it's good stuff. Good stuff. hopefully. Um, hopefully. Um, hopefully. Um, >> what was the big thing you did in your >> what was the big thing you did in your >> what was the big thing you did in your life? life? life? Did you just go to the office? Were you Did you just go to the office? Were you Did you just go to the office? Were you just trying to get a paycheck? You know, just trying to get a paycheck? You know, just trying to get a paycheck? You know, most people that's the that's the right most people that's the that's the right most people that's the that's the right actually the answer. actually the answer. actually the answer. >> Yeah. >> Yeah. >> Yeah. >> You know, you know, what's the big giant >> You know, you know, what's the big giant >> You know, you know, what's the big giant thing? You know, you hear that term thing? You know, you hear that term thing? You know, you hear that term legacy. A lot of people probably don't legacy. A lot of people probably don't legacy. A lot of people probably don't have much legacy. I was here. have much legacy. I was here. have much legacy. I was here. >> I think this is more about um companies. >> I think this is more about um companies. >> I think this is more about um companies. um um um less than about individuals. I think less than about individuals. I think less than about individuals. I think it's you know um what what do companies it's you know um what what do companies it's you know um what what do companies want to do in terms of being um want to do in terms of being um want to do in terms of being um responsible, thoughtful to the responsible, thoughtful to the responsible, thoughtful to the communities out there? Do you know what communities out there? Do you know what communities out there? Do you know what I'm saying? I'm saying? I'm saying? >> They can help, right? Um >> They can help, right? Um >> They can help, right? Um >> right. Most individuals have limited >> right. Most individuals have limited >> right. Most individuals have limited resources and capabilities to make an resources and capabilities to make an resources and capabilities to make an impact. But um you know, how do you how impact. But um you know, how do you how impact. But um you know, how do you how do you channel do you channel do you channel um the leverage that you have as an um the leverage that you have as an um the leverage that you have as an organization um to help out, you know?

organization um to help out, you know? organization um to help out, you know? >> Yeah. And um you know I I think what >> Yeah. And um you know I I think what >> Yeah. And um you know I I think what we're trying to do with well I know this we're trying to do with well I know this we're trying to do with well I know this this is what we're trying to do with this is what we're trying to do with this is what we're trying to do with elevate communities is create again I'm elevate communities is create again I'm elevate communities is create again I'm going to use that term again that going to use that term again that going to use that term again that blueprint for doing that blueprint for doing that blueprint for doing that >> because these things don't come together >> because these things don't come together >> because these things don't come together all that easily right and if we can all that easily right and if we can all that easily right and if we can build a community to help communities I build a community to help communities I build a community to help communities I think that's pretty cool you know the think that's pretty cool you know the think that's pretty cool you know the question is how do we structure it and question is how do we structure it and question is how do we structure it and then then then >> how do we create those channels for >> how do we create those channels for >> how do we create those channels for companies to get involved in um helping companies to get involved in um helping companies to get involved in um helping out and you know in the process you're out and you know in the process you're out and you know in the process you're you're promoting your technology right you're promoting your technology right you're promoting your technology right you're exhibiting how your technology you're exhibiting how your technology you're exhibiting how your technology can make a difference can make a difference can make a difference >> uh because like you know what what what >> uh because like you know what what what >> uh because like you know what what what has been the challenge in IoT all this has been the challenge in IoT all this has been the challenge in IoT all this time it's how do we how do we align time it's how do we how do we align time it's how do we how do we align around a solution around a solution around a solution well it kind of helps to have a well it kind of helps to have a well it kind of helps to have a blueprint and if you could scale that blueprint and if you could scale that blueprint and if you could scale that out then that's even better but that's out then that's even better but that's out then that's even better but that's always been so elusive.

always been so elusive. always been so elusive. >> Well, and then solving problems. I think >> Well, and then solving problems. I think >> Well, and then solving problems. I think sometimes we get so enamored with the sometimes we get so enamored with the sometimes we get so enamored with the coolness coolness coolness >> Yeah. >> Yeah. >> Yeah. >> of technology that we're like, well, >> of technology that we're like, well, >> of technology that we're like, well, what exactly is it that we're trying to what exactly is it that we're trying to what exactly is it that we're trying to do, you know, do, you know, do, you know, >> right? At the end of that the at the end >> right? At the end of that the at the end >> right? At the end of that the at the end of the day that's really what technology of the day that's really what technology of the day that's really what technology should be doing is solving problems not should be doing is solving problems not should be doing is solving problems not creating problems or just you know being creating problems or just you know being creating problems or just you know being so enamored with you know the excitement so enamored with you know the excitement so enamored with you know the excitement of technology that you're not really of technology that you're not really of technology that you're not really solving problems that's an issue solving problems that's an issue solving problems that's an issue >> right absolutely absolutely >> right absolutely absolutely >> right absolutely absolutely >> yeah yeah >> yeah yeah >> yeah yeah >> and then that has been like the dilemma >> and then that has been like the dilemma >> and then that has been like the dilemma for the IoT community because a lot of for the IoT community because a lot of for the IoT community because a lot of lot lot lot The companies are small. They tend to The companies are small. They tend to The companies are small. They tend to pro provide a a a cog or a wheel or a pro provide a a a cog or a wheel or a pro provide a a a cog or a wheel or a certain component to a a solution, certain component to a a solution, certain component to a a solution, but they don't have a solution identity. but they don't have a solution identity. but they don't have a solution identity. Do you know what I'm saying? They really Do you know what I'm saying? They really Do you know what I'm saying? They really don't. They're just so far removed from don't. They're just so far removed from don't. They're just so far removed from anything that you would really call a anything that you would really call a anything that you would really call a end market solution. And that that and end market solution. And that that and end market solution. And that that and and so that's kind of like the pivot and so that's kind of like the pivot and so that's kind of like the pivot that we saw with um things conference, that we saw with um things conference, that we saw with um things conference, right? and right? and right? and >> [ __ ] and uh the whole crew. I mean, we >> [ __ ] and uh the whole crew. I mean, we >> [ __ ] and uh the whole crew. I mean, we we've been the IoT coffee talk crew and we've been the IoT coffee talk crew and we've been the IoT coffee talk crew and the guys at the things um industries the guys at the things um industries the guys at the things um industries have been aligned on a lot of the stuff, have been aligned on a lot of the stuff, have been aligned on a lot of the stuff, right? And dare I say that we've right? And dare I say that we've right? And dare I say that we've influenced them influenced them influenced them >> um over the years.

>> um over the years. >> um over the years. >> You're an influencer. >> You're an influencer. >> You're an influencer. >> Yeah. No, we've we've been thought >> Yeah. No, we've we've been thought >> Yeah. No, we've we've been thought leadershiping them. How's that? leadershiping them. How's that? leadershiping them. How's that? >> That's right. No, it is straight up >> That's right. No, it is straight up >> That's right. No, it is straight up thought leadership because no, you know, thought leadership because no, you know, thought leadership because no, you know, when we were talking about all this when we were talking about all this when we were talking about all this stuff, nobody was really talking about stuff, nobody was really talking about stuff, nobody was really talking about they were talking about who had the they were talking about who had the they were talking about who had the greatest like freaking sensor or a you greatest like freaking sensor or a you greatest like freaking sensor or a you know module or something like that, know module or something like that, know module or something like that, right? right? right? >> Seriously, that solutions conversation >> Seriously, that solutions conversation >> Seriously, that solutions conversation was very foreign when we started the was very foreign when we started the was very foreign when we started the show, even before Rob when you and I show, even before Rob when you and I show, even before Rob when you and I were walking the halls of uh FRA IO IoT. were walking the halls of uh FRA IO IoT. were walking the halls of uh FRA IO IoT. Remember that? way back when Remember that? way back when Remember that? way back when >> around all this IoT stuffing >> around all this IoT stuffing >> around all this IoT stuffing around all kinds of platform not you around all kinds of platform not you around all kinds of platform not you know like nonsense know like nonsense know like nonsense >> where any of that go you know what I'm >> where any of that go you know what I'm >> where any of that go you know what I'm saying where'd it go you and I were saying where'd it go you and I were saying where'd it go you and I were there going it's not going to work oh there going it's not going to work oh there going it's not going to work oh wow that's not going to work wow that's not going to work wow that's not going to work >> right >> right >> right >> you know >> you know >> you know >> right what's your solution what are you >> right what's your solution what are you >> right what's your solution what are you solving solving solving >> yeah what's what are you solving and >> yeah what's what are you solving and >> yeah what's what are you solving and that simple question very few people that simple question very few people that simple question very few people could answer they would say oh but we could answer they would say oh but we could answer they would say oh but we have this module have this module have this module >> right >> right >> right >> hey we have AI or we got this big data >> hey we have AI or we got this big data >> hey we have AI or we got this big data thing.

thing. thing. >> Yeah. >> Yeah. >> Yeah. >> [ __ ] You know, it's like what are you >> [ __ ] You know, it's like what are you >> [ __ ] You know, it's like what are you trying to solve? trying to solve? trying to solve? >> Yeah. Yeah. Absolutely. What are you >> Yeah. Yeah. Absolutely. What are you >> Yeah. Yeah. Absolutely. What are you trying to solve? trying to solve? trying to solve? >> We have to be more connected. We have to >> We have to be more connected. We have to >> We have to be more connected. We have to have more connected thinking. I feel have more connected thinking. I feel have more connected thinking. I feel like a lot of companies are like Santa's like a lot of companies are like Santa's like a lot of companies are like Santa's workshop where everyone does their own workshop where everyone does their own workshop where everyone does their own little piece. And so thinking about it little piece. And so thinking about it little piece. And so thinking about it more holistically. more holistically. more holistically. >> Yeah. >> Yeah. >> Yeah. >> Again, around problem solving will help >> Again, around problem solving will help >> Again, around problem solving will help cut out a lot of the shenanigans that we cut out a lot of the shenanigans that we cut out a lot of the shenanigans that we see. see. see. >> You're right. What would Santa say? >> You're right. What would Santa say? >> You're right. What would Santa say? >> That's right. >> That's right. >> That's right. >> You know, you know, I mean, >> You know, you know, I mean, >> You know, you know, I mean, >> that's right. Santa knew how to solve >> that's right. Santa knew how to solve >> that's right. Santa knew how to solve problems. Okay. problems. Okay. problems. Okay. >> Exactly. >> Exactly. >> Exactly. >> Go down that hole, right? >> Go down that hole, right? >> Go down that hole, right? >> Across a broad range, you know, things. >> Across a broad range, you know, things. >> Across a broad range, you know, things. Um, you know, cuz sometimes Buddy the Um, you know, cuz sometimes Buddy the Um, you know, cuz sometimes Buddy the Elf is over there in his own world Elf is over there in his own world Elf is over there in his own world trying to make the clown come out of the trying to make the clown come out of the trying to make the clown come out of the box when you, you know, maybe that's not box when you, you know, maybe that's not box when you, you know, maybe that's not what people want. I don't know. what people want. I don't know. what people want. I don't know. But sometimes you have to pull a lot of But sometimes you have to pull a lot of But sometimes you have to pull a lot of people together to create Christmas people together to create Christmas people together to create Christmas cheer to get that sleigh going, right?

cheer to get that sleigh going, right? cheer to get that sleigh going, right? >> Oh, that's right. >> Oh, that's right. >> Oh, that's right. >> Yeah. >> Yeah. >> Yeah. >> Gosh, you're a genius. >> Gosh, you're a genius. >> Gosh, you're a genius. >> That was very creative. >> That was very creative. >> That was very creative. >> Singing, you know, singing at Christmas >> Singing, you know, singing at Christmas >> Singing, you know, singing at Christmas carols there in Central Park and it carols there in Central Park and it carols there in Central Park and it saved the day. And so sometimes a lot of saved the day. And so sometimes a lot of saved the day. And so sometimes a lot of people get get together for a problem people get get together for a problem people get get together for a problem that's bigger than themselves. that's bigger than themselves. that's bigger than themselves. >> Delivering presents to Bobby Boucher's >> Delivering presents to Bobby Boucher's >> Delivering presents to Bobby Boucher's family. Yeah. family. Yeah. family. Yeah. celebrate. There'll be different celebrate. There'll be different celebrate. There'll be different versions of Jesus versions of Jesus versions of Jesus >> beet. >> beet. >> beet. I love it. I love it. Oh my god. I love it. I love it. Oh my god. I love it. I love it. Oh my god. >> You know, um yeah, >> You know, um yeah, >> You know, um yeah, >> the non-commercial side of Christmas. >> the non-commercial side of Christmas. >> the non-commercial side of Christmas. >> That's right. There you go. There you >> That's right. There you go. There you >> That's right. There you go. There you go. Oh my gosh. go. Oh my gosh. go. Oh my gosh. >> All right. >> All right. >> All right. >> Oh, you guys are great. Um All right. >> Oh, you guys are great. Um All right. >> Oh, you guys are great. Um All right. Let's call it. Let's call it. Let's call it. >> Let's call it. Absolutely. you know, but >> Let's call it. Absolutely. you know, but >> Let's call it. Absolutely. you know, but not not the way Javier Barden says call not not the way Javier Barden says call not not the way Javier Barden says call it and No Country for Old Men. it and No Country for Old Men. it and No Country for Old Men. >> Don't be that kind of call it. >> Don't be that kind of call it. >> Don't be that kind of call it. >> No, no, no, no. You don't want that. >> No, no, no, no. You don't want that. >> No, no, no, no. You don't want that. >> You don't want that. You don't want >> You don't want that. You don't want >> You don't want that. You don't want that. And for those of you who've never that. And for those of you who've never that. And for those of you who've never seen that movie, I highly encourage you seen that movie, I highly encourage you seen that movie, I highly encourage you to watch it over the weekend. That's to watch it over the weekend. That's to watch it over the weekend. That's probably one of the best movies ever probably one of the best movies ever probably one of the best movies ever made.

made. made. >> It's incredible. I love the ones anyway, >> It's incredible. I love the ones anyway, >> It's incredible. I love the ones anyway, but that's but that's but that's >> they're good. They're great filmmakers. >> they're good. They're great filmmakers. >> they're good. They're great filmmakers. Absolutely. Absolutely. Absolutely. >> They are. >> They are. >> They are. >> Yeah, totally. So, there's your weekend >> Yeah, totally. So, there's your weekend >> Yeah, totally. So, there's your weekend movie tip. You know, it won a zillion movie tip. You know, it won a zillion movie tip. You know, it won a zillion Academy Awards. It was really good. Call Academy Awards. It was really good. Call Academy Awards. It was really good. Call it. But I love the backstory. Javier it. But I love the backstory. Javier it. But I love the backstory. Javier Bardin's like the most harmless Bardin's like the most harmless Bardin's like the most harmless antiviolence person in the world and antiviolence person in the world and antiviolence person in the world and them trying to convince him to take on them trying to convince him to take on them trying to convince him to take on this role. And he's like, "That's not this role. And he's like, "That's not this role. And he's like, "That's not me." And they go, "That's why we want me." And they go, "That's why we want me." And they go, "That's why we want you to do it." you to do it." you to do it." Absolutely. So, thanks for everybody for Absolutely. So, thanks for everybody for Absolutely. So, thanks for everybody for joining us on IT Coffee Talk. Uh, we joining us on IT Coffee Talk. Uh, we joining us on IT Coffee Talk. Uh, we talked about a lot of good stuff today. talked about a lot of good stuff today. talked about a lot of good stuff today. We spent time, we talked about Lenovo. We spent time, we talked about Lenovo. We spent time, we talked about Lenovo. Obviously, we had the AWS outage and Obviously, we had the AWS outage and Obviously, we had the AWS outage and some tips to help you in that uh problem some tips to help you in that uh problem some tips to help you in that uh problem and about putting a stake in the ground. and about putting a stake in the ground. and about putting a stake in the ground. And you know, if you're a thought And you know, if you're a thought And you know, if you're a thought leader, it's cuz you got real things to leader, it's cuz you got real things to leader, it's cuz you got real things to say. You're not copying what everybody say. You're not copying what everybody say. You're not copying what everybody else is saying and copying and pasting. else is saying and copying and pasting. else is saying and copying and pasting. Uh put your stake in the ground. Be Uh put your stake in the ground. Be Uh put your stake in the ground. Be brave, you know, and know that when brave, you know, and know that when brave, you know, and know that when people are shooting arrows at you, people are shooting arrows at you, people are shooting arrows at you, you're actually on the right track.

you're actually on the right track. you're actually on the right track. That's what it really means. Um, it That's what it really means. Um, it That's what it really means. Um, it doesn't mean it's time to retreat from doesn't mean it's time to retreat from doesn't mean it's time to retreat from life or retreat from your beliefs. It life or retreat from your beliefs. It life or retreat from your beliefs. It means you're on the right track means you're on the right track means you're on the right track actually. So, thanks a lot. We got to actually. So, thanks a lot. We got to actually. So, thanks a lot. We got to talk a little bit about our little our talk a little bit about our little our talk a little bit about our little our project Elevate Communities that we're project Elevate Communities that we're project Elevate Communities that we're building and that we're going to do a building and that we're going to do a building and that we're going to do a lot of good for a lot of people and lot of good for a lot of people and lot of good for a lot of people and that's the main reason we do this deal that's the main reason we do this deal that's the main reason we do this deal to raise money for that. So, definitely to raise money for that. So, definitely to raise money for that. So, definitely go check out elevate communities.org and go check out elevate communities.org and go check out elevate communities.org and donate. Uh, uh, and then all of you donate. Uh, uh, and then all of you donate. Uh, uh, and then all of you friends in the IoT space and sensor friends in the IoT space and sensor friends in the IoT space and sensor space and communications cuz remember space and communications cuz remember space and communications cuz remember what is IoT? It's actually just a what is IoT? It's actually just a what is IoT? It's actually just a collection of enabling technologies that collection of enabling technologies that collection of enabling technologies that we kind of glom together to build a we kind of glom together to build a we kind of glom together to build a what? Wait for it. what? Wait for it. what? Wait for it. >> A solution. >> A solution. >> A solution. >> Platform. >> Platform. >> Platform. >> Yeah. Right. >> Yeah. Right. >> Yeah. Right. >> No, dude. Platform. >> No, dude. Platform. >> No, dude. Platform. >> Platform. Build a platform. >> Platform. Build a platform. >> Platform. Build a platform. >> Platform. >> Platform. >> Platform. >> That's what everybody needs. I need a >> That's what everybody needs. I need a >> That's what everybody needs. I need a platform. Yes. Exactly. Um and so, but platform. Yes. Exactly. Um and so, but platform. Yes. Exactly. Um and so, but yes, we've been to a few rodeos and now yes, we've been to a few rodeos and now yes, we've been to a few rodeos and now we're going to build that platform for we're going to build that platform for we're going to build that platform for good. good. good. >> Exactly. So, anyway, have a great >> Exactly. So, anyway, have a great >> Exactly. So, anyway, have a great weekend and we will see you next week.

weekend and we will see you next week. weekend and we will see you next week. Thank you, gents. Thank you, gents. Thank you, gents. >> Oh, look at that. >> Oh, look at that. >> Oh, look at that. >> Okay, that's pretty cool. >> Okay, that's pretty cool. >> Okay, that's pretty cool. >> I didn't even know that was going to >> I didn't even know that was going to >> I didn't even know that was going to happen. happen. happen. >> It didn't do anything. Oh well. I didn't >> It didn't do anything. Oh well. I didn't >> It didn't do anything. Oh well. I didn't have my turn on. have my turn on. have my turn on. >> All right. >> All right. >> All right. >> All right. See y'all later. >> All right. See y'all later. >> All right. See y'all later. >> Bye. >> Bye. >> Bye. [Music]