IoT Coffee Talk: Episode 258 - "IoT 5.0! (It's like buttah!)"

Okay, that was really bad. That'll do. Okay, that was really bad. That'll do. That'll do, man. You're good. That'll do, man. You're good. That'll do, man. You're good. Yes, that was plush by Stone Temple Yes, that was plush by Stone Temple Yes, that was plush by Stone Temple Pilots. And if Rob was here, we would Pilots. And if Rob was here, we would Pilots. And if Rob was here, we would force him to sing. force him to sing. force him to sing. I don't think we need to force him to I don't think we need to force him to I don't think we need to force him to sing. Yeah, he'd probably be inspired to sing. Yeah, he'd probably be inspired to sing. Yeah, he'd probably be inspired to sing. Hey, how's it going, Pete? sing. Hey, how's it going, Pete? sing. Hey, how's it going, Pete? Uh, well, you Uh, well, you Uh, well, you know, you have good days and you have know, you have good days and you have know, you have good days and you have bad days. And that was not exactly a bad days. And that was not exactly a bad days. And that was not exactly a great day, but uh, you know, karaoke. great day, but uh, you know, karaoke. great day, but uh, you know, karaoke. So, we appreciate everyone tolerating So, we appreciate everyone tolerating So, we appreciate everyone tolerating this, but this is the Annie that you this, but this is the Annie that you this, but this is the Annie that you have to pay to listen to the rest of the have to pay to listen to the rest of the have to pay to listen to the rest of the 1-hour rant that we're going to engage 1-hour rant that we're going to engage 1-hour rant that we're going to engage in. U crazy knowledge. I mean, you know, U crazy knowledge. I mean, you know, stuff drops out of all these organic stuff drops out of all these organic stuff drops out of all these organic conversations unscripted. Obviously, conversations unscripted. Obviously, conversations unscripted. Obviously, obviously. No plans ahead. No, there obviously. No plans ahead. No, there obviously. No plans ahead. No, there isn't. Actually, we don't really know isn't. Actually, we don't really know isn't. Actually, we don't really know what we're going to talk about, but we what we're going to talk about, but we what we're going to talk about, but we always figure something out, right? So, always figure something out, right? So, always figure something out, right? So, um, welcome everyone to IoT Coffee Talk.

um, welcome everyone to IoT Coffee Talk. um, welcome everyone to IoT Coffee Talk. And, um, remember um, we're here just to And, um, remember um, we're here just to And, um, remember um, we're here just to have fun. So, take us seriously at your have fun. So, take us seriously at your have fun. So, take us seriously at your own risk. And we would qualify the risk own risk. And we would qualify the risk own risk. And we would qualify the risk on a scale of 1 to 10. You know, being on a scale of 1 to 10. You know, being on a scale of 1 to 10. You know, being pretty way up there. I I I mean, Pete, I pretty way up there. I I I mean, Pete, I pretty way up there. I I I mean, Pete, I don't know what would you say around a don't know what would you say around a don't know what would you say around a eight on the RTOR scale. Yeah, we're at eight on the RTOR scale. Yeah, we're at eight on the RTOR scale. Yeah, we're at least least least Yeah, I mean we're we're talking about Yeah, I mean we're we're talking about Yeah, I mean we're we're talking about seismic level and potential uh destruction associated and potential uh destruction associated with that. So, yeah, we're we're going with that. So, yeah, we're we're going with that. So, yeah, we're we're going to try to be we're going to try to keep to try to be we're going to try to keep to try to be we're going to try to keep it a little bit lower this week, you it a little bit lower this week, you it a little bit lower this week, you know, just be nice to our audience here. know, just be nice to our audience here. know, just be nice to our audience here. But we do it all for the kids, right But we do it all for the kids, right But we do it all for the kids, right guys? We even though none of us are guys? We even though none of us are guys? We even though none of us are wearing a I you know IoT coffee talk wearing a I you know IoT coffee talk wearing a I you know IoT coffee talk shirt but uh yes we have a charity it's shirt but uh yes we have a charity it's shirt but uh yes we have a charity it's called elevate our called elevate our called elevate our kids at www.elevate our kids at www.elevate our kids at www.elevate our kids.org and um it's a charity that um kids.org and um it's a charity that um kids.org and um it's a charity that um we've established to help kids K through we've established to help kids K through we've established to help kids K through 12 um bridge the digital divide. And so 12 um bridge the digital divide. And so 12 um bridge the digital divide. And so these are who are living in underserved these are who are living in underserved these are who are living in underserved and unserved communities. And so we're and unserved communities. And so we're and unserved communities. And so we're our mission is uh to help these kids um our mission is uh to help these kids um our mission is uh to help these kids um have a shot and uh to be engaged um with have a shot and uh to be engaged um with have a shot and uh to be engaged um with um digital education, digital economy in um digital education, digital economy in um digital education, digital economy in the future and be part of um our

the future and be part of um our the future and be part of um our precious digital workforce. So hopefully precious digital workforce. So hopefully precious digital workforce. So hopefully you will find it in your hearts to uh you will find it in your hearts to uh you will find it in your hearts to uh donate and again just go to www.elevatearchids.org and if you're not www.elevatearchids.org and if you're not into charity but you are into fashion we into charity but you are into fashion we into charity but you are into fashion we have a bunch of merch so purchase a have a bunch of merch so purchase a have a bunch of merch so purchase a hoodie or t-shirt uh we have IoT con hoodie or t-shirt uh we have IoT con hoodie or t-shirt uh we have IoT con stuff as well as elevate our kids stuff. stuff as well as elevate our kids stuff. stuff as well as elevate our kids stuff. So, all proceeds go to the charity. And So, all proceeds go to the charity. And So, all proceeds go to the charity. And um with that, hey guys, what's up? Hey, um with that, hey guys, what's up? Hey, um with that, hey guys, what's up? Hey, I was going to say those kids also those I was going to say those kids also those I was going to say those kids also those kids will be able to play baseball and kids will be able to play baseball and kids will be able to play baseball and pay their taxes and write poems and all pay their taxes and write poems and all pay their taxes and write poems and all the other stuff that that regular kids the other stuff that that regular kids the other stuff that that regular kids can do. So, that's a good thing. Yeah. can do. So, that's a good thing. Yeah. can do. So, that's a good thing. Yeah. Yeah. Yeah. Exactly. We need to we need Yeah. Yeah. Exactly. We need to we need Yeah. Yeah. Exactly. We need to we need to train humans. It's called human to train humans. It's called human to train humans. It's called human training, right? AI training so that training, right? AI training so that training, right? AI training so that they can inference human in the loop. Human inferencing. human in the loop. Human inferencing. Yeah. Human in the loop. We That's a hot Yeah. Human in the loop. We That's a hot Yeah. Human in the loop. We That's a hot topically, man. Because that's what topically, man. Because that's what topically, man. Because that's what everyone's discovering is like we still everyone's discovering is like we still everyone's discovering is like we still have to have people in the middle, have to have people in the middle, have to have people in the middle, right? Um and like what we were talking right? Um and like what we were talking right? Um and like what we were talking about earlier, Olivier, you know, AI is about earlier, Olivier, you know, AI is about earlier, Olivier, you know, AI is a tool. And I've recently seen somebody a tool. And I've recently seen somebody a tool. And I've recently seen somebody post that uh you don't get it if you post that uh you don't get it if you post that uh you don't get it if you think AI is just tool, which I thought think AI is just tool, which I thought think AI is just tool, which I thought was an interesting comment. I don't know was an interesting comment. I don't know was an interesting comment. I don't know what do you guys It's a bit of a it's a what do you guys It's a bit of a it's a what do you guys It's a bit of a it's a bit of an existential statement around bit of an existential statement around bit of an existential statement around tools. You know, when we think of tools,

tools. You know, when we think of tools, tools. You know, when we think of tools, we think of inert objects like hammers we think of inert objects like hammers we think of inert objects like hammers and screwdrivers and stuff, but you and screwdrivers and stuff, but you and screwdrivers and stuff, but you know, AI is arguably, you know, way know, AI is arguably, you know, way know, AI is arguably, you know, way beyond that in terms of its flexibility beyond that in terms of its flexibility beyond that in terms of its flexibility and and it's a tool that almost like and and it's a tool that almost like and and it's a tool that almost like puts in the screws by itself, you know. puts in the screws by itself, you know. puts in the screws by itself, you know. I mean, it's so it's it's a little bit I mean, it's so it's it's a little bit I mean, it's so it's it's a little bit different than that. I think that's different than that. I think that's different than that. I think that's fair. Does it would you It's just a it's fair. Does it would you It's just a it's fair. Does it would you It's just a it's an to me it's an evolution of existing an to me it's an evolution of existing an to me it's an evolution of existing tools because it comes in addition to tools because it comes in addition to tools because it comes in addition to existing tools. Think of the power existing tools. Think of the power existing tools. Think of the power tools. you know, you you were able to tools. you know, you you were able to tools. you know, you you were able to tight on the screw on your own with a tight on the screw on your own with a tight on the screw on your own with a screwdriver before and then with power screwdriver before and then with power screwdriver before and then with power tools, you still have to aim. You don't tools, you still have to aim. You don't tools, you still have to aim. You don't have to put as much effort yourself, have to put as much effort yourself, have to put as much effort yourself, right? But you know if you have to put right? But you know if you have to put right? But you know if you have to put in a certain torque and so on you can in a certain torque and so on you can in a certain torque and so on you can use the tool for that and so on and and use the tool for that and so on and and use the tool for that and so on and and you save well you don't have to spend you save well you don't have to spend you save well you don't have to spend that kind of resource which is your that kind of resource which is your that kind of resource which is your energy anymore and eventually you know energy anymore and eventually you know energy anymore and eventually you know be fascinated and AI definitely uh you be fascinated and AI definitely uh you be fascinated and AI definitely uh you know augments the tools that we have know augments the tools that we have know augments the tools that we have some of those elements. Yeah. Yeah. some of those elements. Yeah. Yeah. some of those elements. Yeah. Yeah. Yeah. Yeah. Like um what are those? The Yeah. Yeah. Like um what are those? The Yeah. Yeah. Like um what are those? The pneumatic guns or the um not guns. Uh pneumatic guns or the um not guns. Uh pneumatic guns or the um not guns. Uh hammer. Nail guns. The nail guns. Guns.

hammer. Nail guns. The nail guns. Guns. hammer. Nail guns. The nail guns. Guns. Yeah, the nail guns, those things. Yeah, the nail guns, those things. Yeah, the nail guns, those things. Yeah. Yeah. Careful with those. I mean Yeah. Yeah. Careful with those. I mean Yeah. Yeah. Careful with those. I mean Yeah. Yeah. But then you know you still Yeah. Yeah. But then you know you still Yeah. Yeah. But then you know you still have no country for old men. Yeah. But I have no country for old men. Yeah. But I have no country for old men. Yeah. But I mean obviously I mean there's different mean obviously I mean there's different mean obviously I mean there's different it enables different processes right it enables different processes right it enables different processes right different ways of approaching the same different ways of approaching the same different ways of approaching the same problem and then gaining um if designed problem and then gaining um if designed problem and then gaining um if designed correctly gaining uh additional correctly gaining uh additional correctly gaining uh additional efficiencies. I don't think by default efficiencies. I don't think by default efficiencies. I don't think by default it does it can create more problems as it does it can create more problems as it does it can create more problems as well as at an exponential rate sure like well as at an exponential rate sure like well as at an exponential rate sure like any tool like any tool but but I think any tool like any tool but but I think any tool like any tool but but I think it's important to understand the nature it's important to understand the nature it's important to understand the nature of tools tooling and how they get of tools tooling and how they get of tools tooling and how they get applied in a particular applied in a particular applied in a particular operation and then evaluating operation and then evaluating operation and then evaluating uh risk reliability and um outcome right uh risk reliability and um outcome right uh risk reliability and um outcome right in terms of a uh productivity or in terms of a uh productivity or in terms of a uh productivity or whatever it is that target benefit that whatever it is that target benefit that whatever it is that target benefit that you're looking to achieve using that you're looking to achieve using that you're looking to achieve using that tool. But um it there's typically a tool. But um it there's typically a tool. But um it there's typically a person in the middle and automation I person in the middle and automation I person in the middle and automation I mean I think we we can't confuse mean I think we we can't confuse mean I think we we can't confuse automation automation automation um with intelligence. Intelligence can um with intelligence. Intelligence can um with intelligence. Intelligence can augment different modalities of augment different modalities of augment different modalities of automation and um intelligence doesn't automation and um intelligence doesn't automation and um intelligence doesn't inherently automate stuff, right? And inherently automate stuff, right? And inherently automate stuff, right? And even if it's a cognitive thing, like even if it's a cognitive thing, like even if it's a cognitive thing, like when you look at a lot of these um

when you look at a lot of these um when you look at a lot of these um agentic agentic agentic frameworks, they're frameworks, they're frameworks, they're they're designed with human intent and they're designed with human intent and they're designed with human intent and human articulation of what an operation human articulation of what an operation human articulation of what an operation or workflow or process flow is. And or workflow or process flow is. And or workflow or process flow is. And there can be some degree of automation, there can be some degree of automation, there can be some degree of automation, but the discernment often times I mean but the discernment often times I mean but the discernment often times I mean the thing is statistically the the thing is statistically the the thing is statistically the discernment is missing. and to automate discernment is missing. and to automate discernment is missing. and to automate let's say an error at massive let's say an error at massive let's say an error at massive scale is a business risk right and so scale is a business risk right and so scale is a business risk right and so um I think that's that whole learning um I think that's that whole learning um I think that's that whole learning that I think a lot of folks are doing in that I think a lot of folks are doing in that I think a lot of folks are doing in PC's as they're trying to figure out PC's as they're trying to figure out PC's as they're trying to figure out what is the best way to use this um the what is the best way to use this um the what is the best way to use this um the generative AI oric technology generative AI oric technology generative AI oric technology uh and Yeah. So, I was going to say uh and Yeah. So, I was going to say uh and Yeah. So, I was going to say about Aentic AI, I published a post this about Aentic AI, I published a post this about Aentic AI, I published a post this week cuz we're now seeing it's funny. week cuz we're now seeing it's funny. week cuz we're now seeing it's funny. Aentic AI is is kind of suffering Aentic AI is is kind of suffering Aentic AI is is kind of suffering through some of the challenges of IoT through some of the challenges of IoT through some of the challenges of IoT and that that how do you how do you have and that that how do you how do you have and that that how do you how do you have agents working together and agents working together and agents working together and communicating together? There's like the communicating together? There's like the communicating together? There's like the MCP protocol for some basic, you know, MCP protocol for some basic, you know, MCP protocol for some basic, you know, AI API access, but now there's A2A, AI API access, but now there's A2A, AI API access, but now there's A2A, there's Nambda, there's like Cisco's got there's Nambda, there's like Cisco's got there's Nambda, there's like Cisco's got a thing. So how you know the protocol a thing. So how you know the protocol a thing. So how you know the protocol for agents to sort of work together has for agents to sort of work together has for agents to sort of work together has now become like as as we expect you know now become like as as we expect you know now become like as as we expect you know sort of a Cambrian explosion of mess and sort of a Cambrian explosion of mess and sort of a Cambrian explosion of mess and now it's like well yeah there's like now it's like well yeah there's like now it's like well yeah there's like nine different ways of doing it. So so

nine different ways of doing it. So so nine different ways of doing it. So so we'll see how that gets settled but we'll see how that gets settled but we'll see how that gets settled but hopefully it doesn't it's not a hopefully it doesn't it's not a hopefully it doesn't it's not a multi-year journey to find something multi-year journey to find something multi-year journey to find something that everyone can work with. It'll be that everyone can work with. It'll be that everyone can work with. It'll be multi-year. Okay. I was hoping it wasn't multi-year. Okay. I was hoping it wasn't multi-year. Okay. I was hoping it wasn't going to be multi-year, but I mean, going to be multi-year, but I mean, going to be multi-year, but I mean, yeah, if you want to get into the Aente yeah, if you want to get into the Aente yeah, if you want to get into the Aente Connectivity Consulting business, you Connectivity Consulting business, you Connectivity Consulting business, you probably have lifetime employment for probably have lifetime employment for probably have lifetime employment for this. It's a hot thing. You know what this. It's a hot thing. You know what this. It's a hot thing. You know what they say, where there's mystery, there's they say, where there's mystery, there's they say, where there's mystery, there's margin. Yeah. margin. Yeah. margin. Yeah. Yeah. There you go. But yeah, it's a hot Yeah. There you go. But yeah, it's a hot Yeah. There you go. But yeah, it's a hot topic these days, especially if we I'm topic these days, especially if we I'm topic these days, especially if we I'm going to this thing next week on a it's going to this thing next week on a it's going to this thing next week on a it's like and from an edge perspective and like and from an edge perspective and like and from an edge perspective and you can imagine, we haven't figured out you can imagine, we haven't figured out you can imagine, we haven't figured out we're we're this we're in the steam age we're we're this we're in the steam age we're we're this we're in the steam age of figuring it out on the cloud. But of figuring it out on the cloud. But of figuring it out on the cloud. But imagine trying to get Agentic AI to work imagine trying to get Agentic AI to work imagine trying to get Agentic AI to work with devices. I expect to see at least with devices. I expect to see at least with devices. I expect to see at least 1,000 Aentic AI conferences this year. 1,000 Aentic AI conferences this year. 1,000 Aentic AI conferences this year. That's right. Put on by people who That's right. Put on by people who That's right. Put on by people who really don't even know what it is, but really don't even know what it is, but really don't even know what it is, but we're putting it together, baby. There we're putting it together, baby. There we're putting it together, baby. There you go. Atenticai.com. you go. Atenticai.com. you go. Atenticai.com. Yeah. And you know, uh there's there's Yeah. And you know, uh there's there's Yeah. And you know, uh there's there's also a lot of confusion about what also a lot of confusion about what also a lot of confusion about what Agentic AI is. Um when you go to the Agentic AI is. Um when you go to the Agentic AI is. Um when you go to the Nvidia conference or GTC, they talk Nvidia conference or GTC, they talk Nvidia conference or GTC, they talk about it as if uh it is all this um you about it as if uh it is all this um you about it as if uh it is all this um you know um what they call the um thinking know um what they call the um thinking know um what they call the um thinking time scale stuff, you know, like the the time scale stuff, you know, like the the time scale stuff, you know, like the the reasoning models that they call it a reasoning models that they call it a reasoning models that they call it a reasoning model. They should just reasoning model. They should just reasoning model. They should just probably call it that. But having that probably call it that. But having that probably call it that. But having that sort of auto reggressive um uh cycle of

sort of auto reggressive um uh cycle of sort of auto reggressive um uh cycle of allowing a LLM to think through a allowing a LLM to think through a allowing a LLM to think through a process, right? process, right? process, right? Um that they call agentic, but that's Um that they call agentic, but that's Um that they call agentic, but that's more that's more at the model level, more that's more at the model level, more that's more at the model level, right? Right. Uh what? But yeah, I I right? Right. Uh what? But yeah, I I right? Right. Uh what? But yeah, I I don't see why they're using agentic AI don't see why they're using agentic AI don't see why they're using agentic AI in that way to describe a reasoning in that way to describe a reasoning in that way to describe a reasoning models architecture. Then you have the models architecture. Then you have the models architecture. Then you have the agentic AI that I think most of us are agentic AI that I think most of us are agentic AI that I think most of us are familiar with and are referring to, familiar with and are referring to, familiar with and are referring to, which is sort of that RPA plus LLM or which is sort of that RPA plus LLM or which is sort of that RPA plus LLM or reasoning model type of um uh solution reasoning model type of um uh solution reasoning model type of um uh solution or framework. Do you know what I'm or framework. Do you know what I'm or framework. Do you know what I'm saying? Uh so there's now you have saying? Uh so there's now you have saying? Uh so there's now you have people talking past each other, right? people talking past each other, right? people talking past each other, right? You have one camp talking about the RPA You have one camp talking about the RPA You have one camp talking about the RPA plus LLM whatever reasoning model and plus LLM whatever reasoning model and plus LLM whatever reasoning model and then on the other side you have folks then on the other side you have folks then on the other side you have folks talking about going from an LLM to a talking about going from an LLM to a talking about going from an LLM to a reasoning model. You know what I'm reasoning model. You know what I'm reasoning model. You know what I'm saying? Forget about the third camp.

saying? Forget about the third camp. saying? Forget about the third camp. What's that? Remember a few years ago I What's that? Remember a few years ago I What's that? Remember a few years ago I invented a Gentic digital twins powered invented a Gentic digital twins powered invented a Gentic digital twins powered by AI. by AI. by AI. Oh crap. Oh crap. Oh crap. I can show you the blog post. I wrote it I can show you the blog post. I wrote it I can show you the blog post. I wrote it on an airplane flying to Stockholm. on an airplane flying to Stockholm. on an airplane flying to Stockholm. So, boom. So, boom. So, boom. Boom. Is that like agot? Is that is that Boom. Is that like agot? Is that is that Boom. Is that like agot? Is that is that Yeah, it's like AG IoT. Aent is that. Yeah, IoT is critical to the success. Yeah, IoT is critical to the success. Agentic AI. Agentic AI. Agentic AI. It's not a uh it's not a a fantasy. uh It's not a uh it's not a a fantasy. uh It's not a uh it's not a a fantasy. uh you know at CES actually have a video you know at CES actually have a video you know at CES actually have a video coming out about this you know as you coming out about this you know as you coming out about this you know as you looked at a lot of the things they put looked at a lot of the things they put looked at a lot of the things they put out it's a lot of IoT with AI embedded out it's a lot of IoT with AI embedded out it's a lot of IoT with AI embedded in some way right um like uh the video in some way right um like uh the video in some way right um like uh the video I'm going to do is about smart smart I'm going to do is about smart smart I'm going to do is about smart smart fridge Samsung had their smart fridge fridge Samsung had their smart fridge fridge Samsung had their smart fridge and so it's a it is a partnership with and so it's a it is a partnership with and so it's a it is a partnership with Instacart and then they have a camera on Instacart and then they have a camera on Instacart and then they have a camera on the the refrigerator that shows what the the refrigerator that shows what the the refrigerator that shows what goes in and out other fridge. They can goes in and out other fridge. They can goes in and out other fridge. They can tell what's in the fridge and obviously tell what's in the fridge and obviously tell what's in the fridge and obviously it has a app obviously and so that's it has a app obviously and so that's it has a app obviously and so that's spoiler alert. No one will buy that.

spoiler alert. No one will buy that. spoiler alert. No one will buy that. Yeah. Yeah. Yeah. Surprise. Yeah. I I I said well Surprise. Yeah. I I I said well Surprise. Yeah. I I I said well everybody's seen what happens with this everybody's seen what happens with this everybody's seen what happens with this or how people use it, you know. And then or how people use it, you know. And then or how people use it, you know. And then another thing with all these super another thing with all these super another thing with all these super advanced things they're doing is just advanced things they're doing is just advanced things they're doing is just raising the cost of these appliances, raising the cost of these appliances, raising the cost of these appliances, right? So if someone can get a fridge right? So if someone can get a fridge right? So if someone can get a fridge that does just the cooling and stuff that does just the cooling and stuff that does just the cooling and stuff that it's supposed to do without all that it's supposed to do without all that it's supposed to do without all this other shenanigans that I'm sure this other shenanigans that I'm sure this other shenanigans that I'm sure they choose that, right? So a lot of they choose that, right? So a lot of they choose that, right? So a lot of these markets, just like in the car these markets, just like in the car these markets, just like in the car market, the the biggest seller the market, the the biggest seller the market, the the biggest seller the highest margins are the Escalades and highest margins are the Escalades and highest margins are the Escalades and the big SUVs. So they they have to the big SUVs. So they they have to the big SUVs. So they they have to that's where the margin is. And they the that's where the margin is. And they the that's where the margin is. And they the economy cars actually turns out it's economy cars actually turns out it's economy cars actually turns out it's about 2% of the market. But the big SUVs about 2% of the market. But the big SUVs about 2% of the market. But the big SUVs and pickup trucks and they're loaded. So and pickup trucks and they're loaded. So and pickup trucks and they're loaded. So that's why they take these appliances that's why they take these appliances that's why they take these appliances that are low margin white goods and try that are low margin white goods and try that are low margin white goods and try to add all this good stuff into it. But to add all this good stuff into it. But to add all this good stuff into it. But I think Samsung's introduced that smart I think Samsung's introduced that smart I think Samsung's introduced that smart fridge for about 10 years now at every fridge for about 10 years now at every fridge for about 10 years now at every CEO. It gets a little smarter and CEO. It gets a little smarter and CEO. It gets a little smarter and smarter, but never never smart enough smarter, but never never smart enough smarter, but never never smart enough that so anyone would buy one. So still that so anyone would buy one. So still that so anyone would buy one. So still working on it. This is the classical AI working on it. This is the classical AI working on it. This is the classical AI uh example since the 60s. So the smart uh example since the 60s. So the smart uh example since the 60s. So the smart fridge. So I've made an observation over fridge. So I've made an observation over fridge. So I've made an observation over the last however many years. every the last however many years. every the last however many years. every almost every AI use case I've been almost every AI use case I've been almost every AI use case I've been hearing are the exact they're just hearing are the exact they're just hearing are the exact they're just reusing the same IoT use cases that we reusing the same IoT use cases that we reusing the same IoT use cases that we had years ago. Like seriously, I'll hear had years ago. Like seriously, I'll hear had years ago. Like seriously, I'll hear people say, "Oh, with AI you can do blah people say, "Oh, with AI you can do blah people say, "Oh, with AI you can do blah blah blah." I'm like, "No, we already

blah blah." I'm like, "No, we already blah blah." I'm like, "No, we already said that 10 years ago for IoT." I mean, said that 10 years ago for IoT." I mean, said that 10 years ago for IoT." I mean, seriously, they're just rehashing the seriously, they're just rehashing the seriously, they're just rehashing the same use cases like it's like this time same use cases like it's like this time same use cases like it's like this time it's this time it's real. This time it's it's this time it's real. This time it's it's this time it's real. This time it's serious because we have AI brings AI. serious because we have AI brings AI. serious because we have AI brings AI. Yeah. And all these use cases don't Yeah. And all these use cases don't Yeah. And all these use cases don't require AI. Yeah, they are just fine require AI. Yeah, they are just fine require AI. Yeah, they are just fine with But I mean, look at the classic with But I mean, look at the classic with But I mean, look at the classic example. example. example. Yeah. But look at the classic example of Yeah. But look at the classic example of Yeah. But look at the classic example of like Amazon Alexa. Arguably Arguably like Amazon Alexa. Arguably Arguably like Amazon Alexa. Arguably Arguably Amazon has done more damage to the IoT Amazon has done more damage to the IoT Amazon has done more damage to the IoT market than any other company on Earth market than any other company on Earth market than any other company on Earth because of Alexa and pushing this thing because of Alexa and pushing this thing because of Alexa and pushing this thing out that never freaking worked. And like out that never freaking worked. And like out that never freaking worked. And like they've trained everyone to like not they've trained everyone to like not they've trained everyone to like not ever use any of the stuff or their ever use any of the stuff or their ever use any of the stuff or their lights or their house again. But now lights or their house again. But now lights or their house again. But now they can put an LLM on the back end and they can put an LLM on the back end and they can put an LLM on the back end and it's actually like the the new slogan is it's actually like the the new slogan is it's actually like the the new slogan is now works you know. Uh so now it works now works you know. Uh so now it works now works you know. Uh so now it works now with functionality that works. Okay. now with functionality that works. Okay. now with functionality that works. Okay. Well, you know that Well, you know that Well, you know that I'm just kidding. That's that's I'm just kidding. That's that's I'm just kidding. That's that's but that's the issue is the stuff got but that's the issue is the stuff got but that's the issue is the stuff got introduced early. It didn't really work.

introduced early. It didn't really work. introduced early. It didn't really work. And so you can say yeah now I put some And so you can say yeah now I put some And so you can say yeah now I put some AI against it. It's probably going to AI against it. It's probably going to AI against it. It's probably going to work better. So there's nothing wrong work better. So there's nothing wrong work better. So there's nothing wrong with that. I've been improving their with that. I've been improving their with that. I've been improving their scenario. I agree it's the same scenario. I agree it's the same scenario. I agree it's the same scenario. scenario. scenario. ADT, home security platform better, but ADT, home security platform better, but ADT, home security platform better, but you know, things like that get you know, things like that get you know, things like that get introduced, you you know, home security market definitely is know, home security market definitely is know, home security market definitely is uh that's a boom. Yeah. Yeah. You know, uh that's a boom. Yeah. Yeah. You know, uh that's a boom. Yeah. Yeah. You know, instead of someone calling the police instead of someone calling the police instead of someone calling the police when your ADT security alarm goes off, when your ADT security alarm goes off, when your ADT security alarm goes off, it's just going to have an LLM to decide it's just going to have an LLM to decide it's just going to have an LLM to decide what to what to what to do. And it might say, "Buy some milk. do. And it might say, "Buy some milk. do. And it might say, "Buy some milk. [Laughter] [Laughter] [Laughter] probably. Yeah, I always need the Easter probably. Yeah, I always need the Easter probably. Yeah, I always need the Easter egg to be able to talk with a human egg to be able to talk with a human egg to be able to talk with a human person when I I get into this rabbit person when I I get into this rabbit person when I I get into this rabbit hole of the of press one if you want to hole of the of press one if you want to hole of the of press one if you want to do this, press two if you want to talk do this, press two if you want to talk do this, press two if you want to talk with someone else. with someone else. with someone else. I think most people do that. So yeah, I think most people do that. So yeah, I think most people do that. So yeah, there, you know, I think it's always a there, you know, I think it's always a there, you know, I think it's always a problem when companies try to make AI as problem when companies try to make AI as problem when companies try to make AI as a barrier between them and the customer.

a barrier between them and the customer. a barrier between them and the customer. People don't want that. People don't want that. People don't want that. Like you make stuff that works maybe Like you make stuff that works maybe Like you make stuff that works maybe when you call you so much or if you let when you call you so much or if you let when you call you so much or if you let us talk to a human because for for us talk to a human because for for us talk to a human because for for whatever reason the choices they give whatever reason the choices they give whatever reason the choices they give you is never what you want. Yeah. Yeah. you is never what you want. Yeah. Yeah. you is never what you want. Yeah. Yeah. You need those three things. But but you You need those three things. But but you You need those three things. But but you know what? just improving the front end know what? just improving the front end know what? just improving the front end of an IVR, right, I think is valuable. of an IVR, right, I think is valuable. of an IVR, right, I think is valuable. Um, yeah, as long as it's not wasting Um, yeah, as long as it's not wasting Um, yeah, as long as it's not wasting your time. The problem is I think a lot your time. The problem is I think a lot your time. The problem is I think a lot of and and this hearkens back to my my of and and this hearkens back to my my of and and this hearkens back to my my days doing the you know what they call days doing the you know what they call days doing the you know what they call um CTI you know the computer telefan um CTI you know the computer telefan um CTI you know the computer telefan integration projects back in you know integration projects back in you know integration projects back in you know the early days of the early days of the early days of CRM designing these things even if you CRM designing these things even if you CRM designing these things even if you had like great tools was still really had like great tools was still really had like great tools was still really really tough and um back then we ended really tough and um back then we ended really tough and um back then we ended up uh implementing things that were up uh implementing things that were up uh implementing things that were complete annoyances to um the uh complete annoyances to um the uh complete annoyances to um the uh customers, right? And so if you can customers, right? And so if you can customers, right? And so if you can continue to leverage technologies like continue to leverage technologies like continue to leverage technologies like um you know generative AR or large um you know generative AR or large um you know generative AR or large language models uh and even reasoning language models uh and even reasoning language models uh and even reasoning models to augment and improve the models to augment and improve the models to augment and improve the existing experiences that's that's existing experiences that's that's existing experiences that's that's great. Is it is it like this exponential great. Is it is it like this exponential great. Is it is it like this exponential thing? um typically not you know you thing? um typically not you know you thing? um typically not you know you still have to somehow engineer and apply

still have to somehow engineer and apply still have to somehow engineer and apply um quality guard rails on these things um quality guard rails on these things um quality guard rails on these things so they don't end up recreating uh the so they don't end up recreating uh the so they don't end up recreating uh the problems that we already have with these problems that we already have with these problems that we already have with these automated systems right automated systems right automated systems right um you know and so um you know and so um you know and so um proper design is really really tough um proper design is really really tough um proper design is really really tough especially uh as you start to go into especially uh as you start to go into especially uh as you start to go into these PC's and you explore what's these PC's and you explore what's these PC's and you explore what's possible. Um, you know, it goes back to possible. Um, you know, it goes back to possible. Um, you know, it goes back to what we've been saying for a while on what we've been saying for a while on what we've been saying for a while on the show and what I I tell all my the show and what I I tell all my the show and what I I tell all my clients and end users I talk to is um, clients and end users I talk to is um, clients and end users I talk to is um, you know, you need to start off with you know, you need to start off with you know, you need to start off with understanding what the limitations of understanding what the limitations of understanding what the limitations of the technology are. There's fundamental the technology are. There's fundamental the technology are. There's fundamental limitations. Yeah. That you cannot limitations. Yeah. That you cannot limitations. Yeah. That you cannot overcome. If you go and you talk to the overcome. If you go and you talk to the overcome. If you go and you talk to the researchers, they will they will tell researchers, they will they will tell researchers, they will they will tell you we don't have a solution for this. you we don't have a solution for this. you we don't have a solution for this. This is a fundamental limitation of this This is a fundamental limitation of this This is a fundamental limitation of this technology. You need to start with that. technology. You need to start with that. technology. You need to start with that. Anything else above that I if you if you Anything else above that I if you if you Anything else above that I if you if you are not aligned to that foundational are not aligned to that foundational are not aligned to that foundational truth, you are going to get yourself in truth, you are going to get yourself in truth, you are going to get yourself in trouble. That's it. Do you know what I'm trouble. That's it. Do you know what I'm trouble. That's it. Do you know what I'm saying? And um saying? And um saying? And um yeah. Yeah. And people didn't do that yeah. Yeah. And people didn't do that yeah. Yeah. And people didn't do that with generative AI. They're still not with generative AI. They're still not with generative AI. They're still not doing that. That's why they keep 90 what doing that. That's why they keep 90 what doing that. That's why they keep 90 what is it like 88% of PC's is it like 88% of PC's is it like 88% of PC's um fail. That's a really high number. 88 um fail. That's a really high number. 88 um fail. That's a really high number. 88 I mean I think IoT was like 75% or I mean I think IoT was like 75% or I mean I think IoT was like 75% or something. 88% is like dude you you're

something. 88% is like dude you you're something. 88% is like dude you you're like getting everything like getting everything like getting everything wrong, you know? Maybe the uh maybe the wrong, you know? Maybe the uh maybe the wrong, you know? Maybe the uh maybe the Blue Origin rockets are actually a PO Blue Origin rockets are actually a PO Blue Origin rockets are actually a PO and it fundamentally is not capable of and it fundamentally is not capable of and it fundamentally is not capable of going higher than 60 miles and it just going higher than 60 miles and it just going higher than 60 miles and it just keeps failing to make it into orbit. keeps failing to make it into orbit. keeps failing to make it into orbit. Maybe that's what's really happening. Maybe that's what's really happening. Maybe that's what's really happening. Yeah, they're Yeah, they're Yeah, they're astronauts. Uh, hey, you can build a you astronauts. Uh, hey, you can build a you astronauts. Uh, hey, you can build a you can pivot and build a a space tourism a can pivot and build a a space tourism a can pivot and build a a space tourism a semi- space tourism or or semiorbital semi- space tourism or or semiorbital semi- space tourism or or semiorbital space tourism business off of that, space tourism business off of that, space tourism business off of that, right? Pseudo orbital. Almost. Almost. It's Bill. Hey, what's up, Bill? What's It's Bill. Hey, what's up, Bill? What's It's Bill. Hey, what's up, Bill? What's up? You can just ride Space Mountain up? You can just ride Space Mountain up? You can just ride Space Mountain down in Disneyland. That's probably down in Disneyland. That's probably down in Disneyland. That's probably Exactly. You're right. Save yourself a Exactly. You're right. Save yourself a Exactly. You're right. Save yourself a lot of money. Oh, sure. Although, have lot of money. Oh, sure. Although, have lot of money. Oh, sure. Although, have you seen the prices? Yeah. For one day you seen the prices? Yeah. For one day you seen the prices? Yeah. For one day ticket at Disneyland. Yeah, it's got ticket at Disneyland. Yeah, it's got ticket at Disneyland. Yeah, it's got pretty high. We were just there. So, it pretty high. We were just there. So, it pretty high. We were just there. So, it is borderline between Origin and Disney.

is borderline between Origin and Disney. is borderline between Origin and Disney. I standing corrected. I standing corrected. I standing corrected. Prices are very similar. Yeah. And and Prices are very similar. Yeah. And and Prices are very similar. Yeah. And and even worse, when you're at Disney, if even worse, when you're at Disney, if even worse, when you're at Disney, if you want to do any of the rides and not you want to do any of the rides and not you want to do any of the rides and not wait two hours, you have to pay extra to wait two hours, you have to pay extra to wait two hours, you have to pay extra to get to that fast lightning lane. get to that fast lightning lane. get to that fast lightning lane. Lightning pass. Everyone goes into Lightning pass. Everyone goes into Lightning pass. Everyone goes into paying that additional thing which you paying that additional thing which you paying that additional thing which you have to like that's that's becoming have to like that's that's becoming have to like that's that's becoming stupid cuz you're paying very high stupid cuz you're paying very high stupid cuz you're paying very high ticket for getting in line for two hours ticket for getting in line for two hours ticket for getting in line for two hours several times a day. Well, the the cheat several times a day. Well, the the cheat several times a day. Well, the the cheat code is to have a a uh a residential code is to have a a uh a residential code is to have a a uh a residential address in California. Yeah, that's the address in California. Yeah, that's the address in California. Yeah, that's the first thing. Yeah. And and that'll get first thing. Yeah. And and that'll get first thing. Yeah. And and that'll get you that'll get you a significant you that'll get you a significant you that'll get you a significant discount. discount. discount. Just to go to Disney, I will buy a house Just to go to Disney, I will buy a house Just to go to Disney, I will buy a house there, which is like totally crazy there, which is like totally crazy there, which is like totally crazy prices just to go to Disney. Yeah, prices just to go to Disney. Yeah, prices just to go to Disney. Yeah, I'm sure you could buy a residential I'm sure you could buy a residential I'm sure you could buy a residential address on the dark web, you know. Oh, address on the dark web, you know. Oh, address on the dark web, you know. Oh, yeah. I'll sell you one. yeah. I'll sell you one. yeah. I'll sell you one. There you go. I didn't need to go to the There you go. I didn't need to go to the There you go. I didn't need to go to the dark web. I just need to go I Coffee dark web. I just need to go I Coffee dark web. I just need to go I Coffee Talk. You just go to the dark guy. I Talk. You just go to the dark guy. I Talk. You just go to the dark guy. I mean, I can But you know, you're right, Olivia. When But you know, you're right, Olivia. When everybody everybody everybody Everybody buys those lightning passes Everybody buys those lightning passes Everybody buys those lightning passes and so it doesn't help you. It's kind of and so it doesn't help you. It's kind of and so it doesn't help you. It's kind of like air travel. Everyone has status on like air travel. Everyone has status on like air travel. Everyone has status on the airplane. Oh, no. The worst is the the airplane. Oh, no. The worst is the the airplane. Oh, no. The worst is the TSA now. Like I was in San Francisco TSA now. Like I was in San Francisco TSA now. Like I was in San Francisco yesterday airport. The TSA line is huge.

yesterday airport. The TSA line is huge. yesterday airport. The TSA line is huge. Everyone was like pre-check. I'm like, Everyone was like pre-check. I'm like, Everyone was like pre-check. I'm like, well, I mean, I'm go back to regular. I well, I mean, I'm go back to regular. I well, I mean, I'm go back to regular. I think it's faster. Yeah, actually carry think it's faster. Yeah, actually carry think it's faster. Yeah, actually carry both. Clear and TSA. Oh, I I there's a both. Clear and TSA. Oh, I I there's a both. Clear and TSA. Oh, I I there's a better better solution. Just uh if better better solution. Just uh if better better solution. Just uh if you're on Southwest, I shouldn't tell you're on Southwest, I shouldn't tell you're on Southwest, I shouldn't tell anyone this because this is anyone this because this is anyone this because this is Yeah, this Don't worry, no one's Yeah, this Don't worry, no one's Yeah, this Don't worry, no one's listening. Then everyone's going to do listening. Then everyone's going to do listening. Then everyone's going to do it and I'm going to shoot myself in the it and I'm going to shoot myself in the it and I'm going to shoot myself in the foot. So, you know, you guys know I I I foot. So, you know, you guys know I I I foot. So, you know, you guys know I I I had a delay in my renewal for my uh had a delay in my renewal for my uh had a delay in my renewal for my uh global entry, right? global entry, right? global entry, right? Ouch. Yeah, it really sucked. And I Ouch. Yeah, it really sucked. And I Ouch. Yeah, it really sucked. And I thought, "Oh my god, this is going to be thought, "Oh my god, this is going to be thought, "Oh my god, this is going to be a nightmare. I can't go through the TSA a nightmare. I can't go through the TSA a nightmare. I can't go through the TSA line." Well, to everyone's point, yeah, line." Well, to everyone's point, yeah, line." Well, to everyone's point, yeah, the TSA line sometimes can be slower the TSA line sometimes can be slower the TSA line sometimes can be slower than just the regular line. But the best than just the regular line. But the best than just the regular line. But the best line to be in is the A-List line or the line to be in is the A-List line or the line to be in is the A-List line or the premier line. So, if you have status, premier line. So, if you have status, premier line. So, if you have status, just go through there. Don't even waste just go through there. Don't even waste just go through there. Don't even waste your time with TSA. There's like your time with TSA. There's like your time with TSA. There's like literally no line and and so like when I literally no line and and so like when I literally no line and and so like when I fly out of town so uh I don't even fly out of town so uh I don't even fly out of town so uh I don't even bother going to TSA line anymore. I just bother going to TSA line anymore. I just bother going to TSA line anymore. I just go through the the A-list line up front.

go through the the A-list line up front. go through the the A-list line up front. Boom. You're through. The only thing you Boom. You're through. The only thing you Boom. You're through. The only thing you have to do is take off your shoes. What have to do is take off your shoes. What have to do is take off your shoes. What is this A-list line you're talking is this A-list line you're talking is this A-list line you're talking about? There's a premium like a CAC. about? There's a premium like a CAC. about? There's a premium like a CAC. There's like a premium line. Yeah. There's like a premium line. Yeah. There's like a premium line. Yeah. Really? Yeah. You have to be you have to Really? Yeah. You have to be you have to Really? Yeah. You have to be you have to be rich or have a lot of miles. A lot. be rich or have a lot of miles. A lot. be rich or have a lot of miles. A lot. Nice. Like that doesn't work though for Nice. Like that doesn't work though for Nice. Like that doesn't work though for American or United. American or United. American or United. I'm not aware of this line. I You're I'm not aware of this line. I You're I'm not aware of this line. I You're right. I do. I've got the TSA. That's right. I do. I've got the TSA. That's right. I do. I've got the TSA. That's It's kind of awkward that Rob doesn't It's kind of awkward that Rob doesn't It's kind of awkward that Rob doesn't know that. Yeah. I mean, know that. Yeah. I mean, know that. Yeah. I mean, you can be You can be platinum platinum you can be You can be platinum platinum you can be You can be platinum platinum on United or American and that does not on United or American and that does not on United or American and that does not work. It only works with Southwest. work. It only works with Southwest. work. It only works with Southwest. Have you really tried it? I've tried it. Have you really tried it? I've tried it. Have you really tried it? I've tried it. Okay. cuz I've I I've done it on United. Okay. cuz I've I I've done it on United. Okay. cuz I've I I've done it on United. I think it's just we have a bias. I'm a I think it's just we have a bias. I'm a I think it's just we have a bias. I'm a peasant. I'm just a peasant. The fastest way to stay the line is just The fastest way to stay the line is just fly private. That's why you just need to fly private. That's why you just need to fly private. That's why you just need to be fly. What is this obscure theory of be fly. What is this obscure theory of be fly. What is this obscure theory of cues? Uh so what type of cues do you cues? Uh so what type of cues do you cues? Uh so what type of cues do you have when you get into an airplane? We have when you get into an airplane? We have when you get into an airplane? We have Well, the security line we've got have Well, the security line we've got have Well, the security line we've got the regular and then we've got this for the regular and then we've got this for the regular and then we've got this for pre-check. Okay. It's a pre-check is you pre-check. Okay. It's a pre-check is you pre-check. Okay. It's a pre-check is you pay 75 bucks for like five year thing.

pay 75 bucks for like five year thing. pay 75 bucks for like five year thing. So you're pre kind of pre So you're pre kind of pre So you're pre kind of pre you're not being a a terrorist or a you're not being a a terrorist or a you're not being a a terrorist or a Yeah. You're not a total horrible Yeah. You're not a total horrible Yeah. You're not a total horrible person. You're just you're just a person. You're just you're just a person. You're just you're just a questionable person. You're not a questionable person. You're not a questionable person. You're not a horrible person which means your shoes horrible person which means your shoes horrible person which means your shoes on. It's theater. It really is just on. It's theater. It really is just on. It's theater. It really is just theater. It is theater like ridiculous. theater. It is theater like ridiculous. theater. It is theater like ridiculous. like the like the line they have the like the like the line they have the like the like the line they have the first class and all the other you know first class and all the other you know first class and all the other you know people can get on first and then people can get on first and then people can get on first and then steerage as everybody else but we're all steerage as everybody else but we're all steerage as everybody else but we're all getting on the same place and playing getting on the same place and playing getting on the same place and playing and getting on you know going to the and getting on you know going to the and getting on you know going to the same place but okay well even Delta's same place but okay well even Delta's same place but okay well even Delta's got like they have Delta 360 now which got like they have Delta 360 now which got like they have Delta 360 now which is like an invite only club yes so if is like an invite only club yes so if is like an invite only club yes so if you're a diamond medallion you may get you're a diamond medallion you may get you're a diamond medallion you may get invited to join Delta 360 I'm like what invited to join Delta 360 I'm like what invited to join Delta 360 I'm like what is this global entry yes global entry is this global entry yes global entry is this global entry yes global entry but global services. Yeah, United Global but global services. Yeah, United Global but global services. Yeah, United Global Service. It's like another tier above. Service. It's like another tier above. Service. It's like another tier above. No, you're right, Pete. I further fell No, you're right, Pete. I further fell No, you're right, Pete. I further fell into peasant land cuz you're right. I into peasant land cuz you're right. I into peasant land cuz you're right. I was Delta Diamond forever and never got was Delta Diamond forever and never got was Delta Diamond forever and never got invited to 360. Is that the one where invited to 360. Is that the one where invited to 360. Is that the one where people are like getting picked up in the people are like getting picked up in the people are like getting picked up in the Porsche outside Porsche outside Porsche outside and taken to the Yeah. And we had and taken to the Yeah. And we had and taken to the Yeah. And we had friends, Olivia and I have got friends friends, Olivia and I have got friends friends, Olivia and I have got friends who at Microsoft that I would see doing who at Microsoft that I would see doing who at Microsoft that I would see doing that and I'm like, "Dude, dude, hook a that and I'm like, "Dude, dude, hook a that and I'm like, "Dude, dude, hook a brother up.

brother up. brother up. Yeah, Yeah, Yeah, they have like their own clubs and club they have like their own clubs and club they have like their own clubs and club sections now and stuff. Those tight sections now and stuff. Those tight sections now and stuff. Those tight connections where you need a, you know, connections where you need a, you know, connections where you need a, you know, a Porsche, you know, to take you like, a Porsche, you know, to take you like, a Porsche, you know, to take you like, "Oh, here you go, sir. I'm going to We "Oh, here you go, sir. I'm going to We "Oh, here you go, sir. I'm going to We actually have a human that's going to actually have a human that's going to actually have a human that's going to carry you out of the plane and down onto carry you out of the plane and down onto carry you out of the plane and down onto the top." That's right. Right. Piggy the top." That's right. Right. Piggy the top." That's right. Right. Piggy back. Just jump on the back of that back. Just jump on the back of that back. Just jump on the back of that person, put you into a Porsche, drive 50 person, put you into a Porsche, drive 50 person, put you into a Porsche, drive 50 miles an hour and blaze around and get miles an hour and blaze around and get miles an hour and blaze around and get you to your plane so you don't miss your you to your plane so you don't miss your you to your plane so you don't miss your tight connection. But But Pete, you had tight connection. But But Pete, you had tight connection. But But Pete, you had the right you had I think you had the the right you had I think you had the the right you had I think you had the right answer. Just fly semi-private. right answer. Just fly semi-private. right answer. Just fly semi-private. That's right. That's right. That's right. JSX JSX has a good deal. JSX JSX has a good deal. JSX JSX has a good deal. You don't get more than like 40 people You don't get more than like 40 people You don't get more than like 40 people on the plane on the plane on the plane and you skip TSA and go straight to the and you skip TSA and go straight to the and you skip TSA and go straight to the tarmac. There you go. Boom. Bill, tarmac. There you go. Boom. Bill, tarmac. There you go. Boom. Bill, I think the be the best videos on Tik I think the be the best videos on Tik I think the be the best videos on Tik Tok these days are is that guy Colin Tok these days are is that guy Colin Tok these days are is that guy Colin from a Malfi Jets where Oh yeah, I see from a Malfi Jets where Oh yeah, I see from a Malfi Jets where Oh yeah, I see that guy. That's hilarious. That's not that guy. That's hilarious. That's not that guy. That's hilarious. That's not real. Hey Colin, this is McKenna. I real. Hey Colin, this is McKenna. I real. Hey Colin, this is McKenna. I really need to get to London like by really need to get to London like by really need to get to London like by today. My boyfriend broke up with me.

today. My boyfriend broke up with me. today. My boyfriend broke up with me. Okay, that'll be $300,000. No problem, Okay, that'll be $300,000. No problem, Okay, that'll be $300,000. No problem, you know? I mean, it's hilarious. I love you know? I mean, it's hilarious. I love you know? I mean, it's hilarious. I love those. Yeah. We'll have to I'll have to those. Yeah. We'll have to I'll have to those. Yeah. We'll have to I'll have to fly you guys on the Edji Foundation jet fly you guys on the Edji Foundation jet fly you guys on the Edji Foundation jet for our next event in Milan. Milan, July for our next event in Milan. Milan, July for our next event in Milan. Milan, July 2nd through the 4th. Make sure you get 2nd through the 4th. Make sure you get 2nd through the 4th. Make sure you get your tickets. your tickets. your tickets. We got to fly private to Milan. I would We got to fly private to Milan. I would We got to fly private to Milan. I would love love love Exactly. I'll bring the bourbon. For Exactly. I'll bring the bourbon. For Exactly. I'll bring the bourbon. For that, I recommend you citation C50X that, I recommend you citation C50X that, I recommend you citation C50X playing for that. That's right. That's playing for that. That's right. That's playing for that. That's right. That's right. You know, we'll have to do a right. You know, we'll have to do a right. You know, we'll have to do a refueling refueling refueling stopover. You know, we'll make sure stopover. You know, we'll make sure stopover. You know, we'll make sure there's caviar and steaks and lobster there's caviar and steaks and lobster there's caviar and steaks and lobster before you on the before you on the before you on the plane. A Bentley will pick you up at the plane. A Bentley will pick you up at the plane. A Bentley will pick you up at the airport and take you to the conference airport and take you to the conference airport and take you to the conference for the EJI conference. No problem. for the EJI conference. No problem. for the EJI conference. No problem. There you go. No problem. That's how we There you go. No problem. That's how we There you go. No problem. That's how we roll. roll. roll. Bread and butter. Bread and butter in Bread and butter. Bread and butter in Bread and butter. Bread and butter in the car. Yeah. With flaky salt. That's the car. Yeah. With flaky salt. That's the car. Yeah. With flaky salt. That's right. Yes. Some great bupans. Of right. Yes. Some great bupans. Of right. Yes. Some great bupans. Of course. And have my French butter.

course. And have my French butter. course. And have my French butter. French butter that everybody's making French butter that everybody's making French butter that everybody's making fun of me, but it's so good. Oh, yeah. fun of me, but it's so good. Oh, yeah. fun of me, but it's so good. Oh, yeah. It's so good. Don't ask for butter in It's so good. Don't ask for butter in It's so good. Don't ask for butter in Italy. Rob, be careful. Yeah. Good Italy. Rob, be careful. Yeah. Good Italy. Rob, be careful. Yeah. Good point. Good point. Italy. point. Good point. Italy. point. Good point. Italy. Yeah. Be good. Pretty good. They don't Yeah. Be good. Pretty good. They don't Yeah. Be good. Pretty good. They don't have Olivier. I will have to we'll have have Olivier. I will have to we'll have have Olivier. I will have to we'll have to go one night or whatever. There's a to go one night or whatever. There's a to go one night or whatever. There's a little tiny French restaurant downtown little tiny French restaurant downtown little tiny French restaurant downtown Seattle that's mostly just jerky boards Seattle that's mostly just jerky boards Seattle that's mostly just jerky boards and bread and everything or um and bread and everything or um and bread and everything or um it's I'll I'll find it in a second. Or it's I'll I'll find it in a second. Or it's I'll I'll find it in a second. Or is it the one next to Pine uh to to Pike is it the one next to Pine uh to to Pike is it the one next to Pine uh to to Pike Market? No, it's not. It's like it's in Market? No, it's not. It's like it's in Market? No, it's not. It's like it's in it's the bottom of one of the it's the bottom of one of the it's the bottom of one of the skyscrapers and uh it's a little higher skyscrapers and uh it's a little higher skyscrapers and uh it's a little higher up the hill, but Okay. Um, up the hill, but Okay. Um, up the hill, but Okay. Um, Lavist Laist. Never been to that one. Lavist Laist. Never been to that one. Lavist Laist. Never been to that one. Okay. Very small. Guys, if you're in the Okay. Very small. Guys, if you're in the Okay. Very small. Guys, if you're in the Seattle area, that's an open invitation Seattle area, that's an open invitation Seattle area, that's an open invitation to go. Uh, to go. Uh, to go. Uh, anyway, that's where I learned about anyway, that's where I learned about anyway, that's where I learned about that butter. Yeah. that butter. Yeah. that butter. Yeah. And I should expect a very expensive And I should expect a very expensive And I should expect a very expensive bill cuz uh considering you're buying bill cuz uh considering you're buying bill cuz uh considering you're buying your butter like how much? 39 bucks. It your butter like how much? 39 bucks. It your butter like how much? 39 bucks. It was 39 bucks to ship it. Hey, and they was 39 bucks to ship it. Hey, and they was 39 bucks to ship it. Hey, and they maintained the cold chain. I mean, it maintained the cold chain. I mean, it maintained the cold chain. I mean, it came in a refrigerated box and came in a refrigerated box and came in a refrigerated box and everything because that's part of the everything because that's part of the everything because that's part of the deal. How do you know? How do you know?

deal. How do you know? How do you know? deal. How do you know? How do you know? Did you get access to an IoT platform Did you get access to an IoT platform Did you get access to an IoT platform that gave you all data points with the that gave you all data points with the that gave you all data points with the timestamps and and the charts and timestamps and and the charts and timestamps and and the charts and everything? They did. I saw this little everything? They did. I saw this little everything? They did. I saw this little writing at the bottom. It said the writing at the bottom. It said the writing at the bottom. It said the things.io all along the time stamps. Oh, things.io all along the time stamps. Oh, things.io all along the time stamps. Oh, okay. All right. There's a lot of okay. All right. There's a lot of okay. All right. There's a lot of there's a lot of places that are that there's a lot of places that are that there's a lot of places that are that are getting pretty good at that. I mean, are getting pretty good at that. I mean, are getting pretty good at that. I mean, I get like I get my pork imported from I get like I get my pork imported from I get like I get my pork imported from Spain and then and it comes like in a Spain and then and it comes like in a Spain and then and it comes like in a matter of a day and a half. Wow. Oh. Oh. matter of a day and a half. Wow. Oh. Oh. matter of a day and a half. Wow. Oh. Oh. I mean, you can't buy Ibero pork around I mean, you can't buy Ibero pork around I mean, you can't buy Ibero pork around here. You can buy all the beef you want here. You can buy all the beef you want here. You can buy all the beef you want in Texas, but you can't find Ibero pork. in Texas, but you can't find Ibero pork. in Texas, but you can't find Ibero pork. Really? Yeah. Really? There you go. Really? Yeah. Really? There you go. Really? Yeah. Really? There you go. That's a business idea for IoT coffee That's a business idea for IoT coffee That's a business idea for IoT coffee talk. And then tie your tie your IoT talk. And then tie your tie your IoT talk. And then tie your tie your IoT platform to it. Done. That's right. You platform to it. Done. That's right. You platform to it. Done. That's right. You know, you know that butter if salted know, you know that butter if salted know, you know that butter if salted does not really need to be refrigerated does not really need to be refrigerated does not really need to be refrigerated if maintained below 70°.

if maintained below 70°. if maintained below 70°. No. No. For real. I mean, butter does No. No. For real. I mean, butter does No. No. For real. I mean, butter does not need to go in the fridge if it's not need to go in the fridge if it's not need to go in the fridge if it's salted. Don't do that. You don't have salted. Don't do that. You don't have salted. Don't do that. You don't have to. Don't tell me this stuff. No, it's to. Don't tell me this stuff. No, it's to. Don't tell me this stuff. No, it's true. It's true. I mean, but I don't I true. It's true. I mean, but I don't I true. It's true. I mean, but I don't I don't know. I mean, I don't know about don't know. I mean, I don't know about don't know. I mean, I don't know about you guys, but man, I I never grew up you guys, but man, I I never grew up you guys, but man, I I never grew up with butter in the fridge. with butter in the fridge. with butter in the fridge. Yeah. Yeah. Yeah. Butter without Yeah. Yeah. Yeah. Yeah. Butter without Yeah. Yeah. Yeah. Yeah. Butter without Yeah. It was It was It was out and and that It was It was It was out and and that It was It was It was out and and that was it. was it. was it. My experience with this butter is it's My experience with this butter is it's My experience with this butter is it's so good. You're at the restaurant and so good. You're at the restaurant and so good. You're at the restaurant and you get all these cheeses and all these you get all these cheeses and all these you get all these cheeses and all these amazing things that you can put on your amazing things that you can put on your amazing things that you can put on your bread and it turns out the butter tastes bread and it turns out the butter tastes bread and it turns out the butter tastes better than anything there is at the better than anything there is at the better than anything there is at the whole restaurant. It blows you away. whole restaurant. It blows you away. whole restaurant. It blows you away. It's so good. It's like a metaphor. And It's so good. It's like a metaphor. And It's so good. It's like a metaphor. And that's the that's the butter you find that's the that's the butter you find that's the that's the butter you find for three bucks at a regular supermarket for three bucks at a regular supermarket for three bucks at a regular supermarket in France. No, that's that's a different in France. No, that's that's a different in France. No, that's that's a different one. That's the cheap version. You one. That's the cheap version. You one. That's the cheap version. You should be a pick. No, no, that's the should be a pick. No, no, that's the should be a pick. No, no, that's the same one. That's the same one. That's same one. That's the same one. That's same one. That's the same one. That's Well, we are changing the color to ship Well, we are changing the color to ship Well, we are changing the color to ship to the US so that people in the US think to the US so that people in the US think to the US so that people in the US think that they're buying some luxury thing, that they're buying some luxury thing, that they're buying some luxury thing, but it's the regular basic.

Let's change the topic before Rob gets Let's change the topic before Rob gets depressed. The thing is by 39 bucks I found it for The thing is by 39 bucks I found it for 330 on a on a French online supermarket. 330 on a on a French online supermarket. 330 on a on a French online supermarket. Oh my gosh. Order it. You should order Oh my gosh. Order it. You should order Oh my gosh. Order it. You should order it for my parents to ship it. No, it for my parents to ship it. No, it for my parents to ship it. No, go through the process yourself and see go through the process yourself and see go through the process yourself and see if you can find a better deal shipping if you can find a better deal shipping if you can find a better deal shipping it here to your house. No, I'm sure. I it here to your house. No, I'm sure. I it here to your house. No, I'm sure. I mean like you anything imported anyways mean like you anything imported anyways mean like you anything imported anyways is the price of gold today. So like I'm is the price of gold today. So like I'm is the price of gold today. So like I'm not even trying that before tries get not even trying that before tries get not even trying that before tries get get in. Yeah. The butter terror get in. Yeah. The butter terror get in. Yeah. The butter terror butter issue because I I learned about butter issue because I I learned about butter issue because I I learned about the butter at the restaurant. My wife the butter at the restaurant. My wife the butter at the restaurant. My wife loved it so much we asked the owner and loved it so much we asked the owner and loved it so much we asked the owner and they told us what it was um and said they told us what it was um and said they told us what it was um and said maybe you can find it at such and such maybe you can find it at such and such maybe you can find it at such and such market downtown every once in a while or market downtown every once in a while or market downtown every once in a while or you can have it shipped from France. And you can have it shipped from France. And you can have it shipped from France. And we searched and we struggled and then we searched and we struggled and then we searched and we struggled and then there's someone taking us for a ride. there's someone taking us for a ride. there's someone taking us for a ride. It's selling us through It's selling us through It's selling us through Amazon and um you know stupid Americans Amazon and um you know stupid Americans Amazon and um you know stupid Americans for the win.

for the win. for the win. Yeah. 79 bucks on Amazon. That's crazy. Yeah. 79 bucks on Amazon. That's crazy. Yeah. 79 bucks on Amazon. That's crazy. But you're you're happy. You like it. But you're you're happy. You like it. But you're you're happy. You like it. I'm happy. Exactly. It's fabulous. So I'm happy. Exactly. It's fabulous. So I'm happy. Exactly. It's fabulous. So it's so it's worth it. It was totally it's so it's worth it. It was totally it's so it's worth it. It was totally worth it. It was totally worth it. Price worth it. It was totally worth it. Price worth it. It was totally worth it. Price based on value, not cost. That's right. based on value, not cost. That's right. based on value, not cost. That's right. Exactly. It's a valuebased thing here. Exactly. It's a valuebased thing here. Exactly. It's a valuebased thing here. That's right. All about butter. Here's a That's right. All about butter. Here's a That's right. All about butter. Here's a question. Does it feel Does it taste question. Does it feel Does it taste question. Does it feel Does it taste better if it's more expensive? Do you better if it's more expensive? Do you better if it's more expensive? Do you feel better driving a super expensive feel better driving a super expensive feel better driving a super expensive car than a cheaper one? The psyche says car than a cheaper one? The psyche says car than a cheaper one? The psyche says yes. Yes. Your mind says yes. It's well, yes. Yes. Your mind says yes. It's well, yes. Yes. Your mind says yes. It's well, you know, all this stuff we're talking you know, all this stuff we're talking you know, all this stuff we're talking about is really mind games like first about is really mind games like first about is really mind games like first class and the the special lane. And I class and the the special lane. And I class and the the special lane. And I kind of crack up about the whole thing. kind of crack up about the whole thing. kind of crack up about the whole thing. Even when I'm on first class, I like to Even when I'm on first class, I like to Even when I'm on first class, I like to get on the plane last because I don't get on the plane last because I don't get on the plane last because I don't feel like getting hit by everybody's feel like getting hit by everybody's feel like getting hit by everybody's luggage while they walk past. Right. I luggage while they walk past. Right. I luggage while they walk past. Right. I don't want to I don't want to sit there don't want to I don't want to sit there don't want to I don't want to sit there and watch people do their poverty walk and watch people do their poverty walk and watch people do their poverty walk to the standard seats. to the standard seats. to the standard seats. [Laughter] [Laughter] [Laughter] Actually, Olivia, what I read, I read a Actually, Olivia, what I read, I read a Actually, Olivia, what I read, I read a study that said that people like more, study that said that people like more, study that said that people like more, for example, for IKEA furniture, they for example, for IKEA furniture, they for example, for IKEA furniture, they they like more their furniture if they they like more their furniture if they they like more their furniture if they make it themselves.

make it themselves. make it themselves. Oh. Instead if they buy it made by Oh. Instead if they buy it made by Oh. Instead if they buy it made by someone else. Okay. if it's less someone else. Okay. if it's less someone else. Okay. if it's less comfortable or so just assembling the comfortable or so just assembling the comfortable or so just assembling the furniture kind of like making the furniture kind of like making the furniture kind of like making the furniture feels furniture feels furniture feels like you feel like out. No, like I don't like you feel like out. No, like I don't like you feel like out. No, like I don't know about them. I I rather have if it's know about them. I I rather have if it's know about them. I I rather have if it's going to be made I'd rather have going to be made I'd rather have going to be made I'd rather have somebody else make it so I have somebody somebody else make it so I have somebody somebody else make it so I have somebody to blame if something's wrong. to blame if something's wrong. to blame if something's wrong. There you go. Yeah, probably you never There you go. Yeah, probably you never There you go. Yeah, probably you never to blame, right? If you made it to blame, right? If you made it to blame, right? If you made it yourself. Speaking of making stuff, go yourself. Speaking of making stuff, go yourself. Speaking of making stuff, go to Trader to Trader to Trader Joe's. Ah, Trader Joe's. What's that? Joe's. Ah, Trader Joe's. What's that? Joe's. Ah, Trader Joe's. What's that? What do they have? It's pre carneasada. What do they have? It's pre carneasada. What do they have? It's pre carneasada. Oh, is it good? Yeah, it's like Oh, is it good? Yeah, it's like Oh, is it good? Yeah, it's like prepackaged and it's kind of already in prepackaged and it's kind of already in prepackaged and it's kind of already in its marinade for me. And so and so, uh, its marinade for me. And so and so, uh, its marinade for me. And so and so, uh, yeah, you know, basically I put some yeah, you know, basically I put some yeah, you know, basically I put some more I squeeze some limes in there and more I squeeze some limes in there and more I squeeze some limes in there and everything, but do like, you know, you everything, but do like, you know, you everything, but do like, you know, you could do it on the grill or a med or could do it on the grill or a med or could do it on the grill or a med or cast iron skillet, like medium high, 2 cast iron skillet, like medium high, 2 cast iron skillet, like medium high, 2 minutes on each side, and take your minutes on each side, and take your minutes on each side, and take your carneasada, you know, whatever tacos, carneasada, you know, whatever tacos, carneasada, you know, whatever tacos, put them on. Blasphemy. You never buy put them on. Blasphemy. You never buy put them on. Blasphemy. You never buy prepackaged carneasada. That is, prepackaged carneasada. That is, prepackaged carneasada. That is, you can't do that.

you can't do that. you can't do that. Rob, I'm disappointed. But the but the Rob, I'm disappointed. But the but the Rob, I'm disappointed. But the but the guy lane at the airport told me about it guy lane at the airport told me about it guy lane at the airport told me about it and said, "You got to do it, bro." Oh my and said, "You got to do it, bro." Oh my and said, "You got to do it, bro." Oh my god. Say you did and don't. Oh my goodness. Oh my goodness. Go get you a good piece of of Wagu skirt Go get you a good piece of of Wagu skirt Go get you a good piece of of Wagu skirt steak and and marinate it yourself. steak and and marinate it yourself. steak and and marinate it yourself. Throw that stuff on the grill. High Throw that stuff on the grill. High Throw that stuff on the grill. High temp. Grill it. Slice it up. Get you temp. Grill it. Slice it up. Get you temp. Grill it. Slice it up. Get you make your own tortillas as well. What? make your own tortillas as well. What? make your own tortillas as well. What? Oh, yeah. Definitely. I wouldn't go that Oh, yeah. Definitely. I wouldn't go that Oh, yeah. Definitely. I wouldn't go that far. I make almost everything, but I far. I make almost everything, but I far. I make almost everything, but I wouldn't make my own tortillas to make wouldn't make my own tortillas to make wouldn't make my own tortillas to make my own corn tortillas all day long. It my own corn tortillas all day long. It my own corn tortillas all day long. It makes a huge difference making your own makes a huge difference making your own makes a huge difference making your own corn tortillas. Totally different. Yeah. corn tortillas. Totally different. Yeah. corn tortillas. Totally different. Yeah. Oh, man. Is there I'm all in with Bill Oh, man. Is there I'm all in with Bill Oh, man. Is there I'm all in with Bill on that one. All right. Send me a link on that one. All right. Send me a link on that one. All right. Send me a link to the YouTube video that shows me how to the YouTube video that shows me how to the YouTube video that shows me how to make my own tortillas. Okay. So go to to make my own tortillas. Okay. So go to to make my own tortillas. Okay. So go to masianda.com and buy your tortilla masianda.com and buy your tortilla masianda.com and buy your tortilla press. Okay. They they also have the the press. Okay. They they also have the the press. Okay. They they also have the the mixture if you you know want to do that mixture if you you know want to do that mixture if you you know want to do that if you don't want to make the other the if you don't want to make the other the if you don't want to make the other the masa and everything from your you know masa and everything from your you know masa and everything from your you know from scratch. But go to masienda get the from scratch. But go to masienda get the from scratch. But go to masienda get the tortilla tortilla tortilla press press press and go just do it. All right. Or I can and go just do it. All right. Or I can and go just do it. All right. Or I can Yeah. It's not that hard. It's not that Yeah. It's not that hard. It's not that Yeah. It's not that hard. It's not that hard. Okay. And it's fast. It's I mean hard. Okay. And it's fast. It's I mean hard. Okay. And it's fast. It's I mean once you have everything prepped, you once you have everything prepped, you once you have everything prepped, you press those things out, throw them in press those things out, throw them in press those things out, throw them in the skillet, watch them puff up. Man, the skillet, watch them puff up. Man, the skillet, watch them puff up. Man, let's just be really clear about let's just be really clear about let's just be really clear about tortillas. The ones at a good Mexican

tortillas. The ones at a good Mexican tortillas. The ones at a good Mexican restaurant in Tahas are so much better restaurant in Tahas are so much better restaurant in Tahas are so much better than the crap at the grocery store, in than the crap at the grocery store, in than the crap at the grocery store, in fact, I would say it feels like most of fact, I would say it feels like most of fact, I would say it feels like most of the tortillas in the package at the the tortillas in the package at the the tortillas in the package at the grocery store, they're almost like grocery store, they're almost like grocery store, they're almost like rubber kind of consistency. They're not rubber kind of consistency. They're not rubber kind of consistency. They're not good. They have a lot of preservative good. They have a lot of preservative good. They have a lot of preservative stuff in there. Yeah. Yeah. If you can stuff in there. Yeah. Yeah. If you can stuff in there. Yeah. Yeah. If you can avoid preservatives, I highly recommend avoid preservatives, I highly recommend avoid preservatives, I highly recommend it. Yeah, you're right. No, that you get it. Yeah, you're right. No, that you get it. Yeah, you're right. No, that you get the masa corn, you put some water in it, the masa corn, you put some water in it, the masa corn, you put some water in it, you kind of roll out your little ping you kind of roll out your little ping you kind of roll out your little ping pong balls and you flatten them. It's pong balls and you flatten them. It's pong balls and you flatten them. It's like a whole different food. It's a like a whole different food. It's a like a whole different food. It's a whole different press is so cheap, too. whole different press is so cheap, too. whole different press is so cheap, too. Is it similar when you're building Is it similar when you're building Is it similar when you're building making your flour tortillas for fajitas? Similar. It's similar. Yeah. Okay. But I Similar. It's similar. Yeah. Okay. But I mean, just I don't I don't I don't do mean, just I don't I don't I don't do mean, just I don't I don't I don't do flour tortillas at all. Everything is flour tortillas at all. Everything is flour tortillas at all. Everything is corn tortillas. I agree. I'm down with corn tortillas. I agree. I'm down with corn tortillas. I agree. I'm down with corn. Absolutely. corn. Absolutely. corn. Absolutely. Sometimes it's corn and sometimes it's Sometimes it's corn and sometimes it's Sometimes it's corn and sometimes it's flour. It depends. But you may be anti- flour. It depends. But you may be anti- flour. It depends. But you may be anti- grain person. And I'm just anti flour grain person. And I'm just anti flour grain person. And I'm just anti flour tortillas. Yeah, me too. I see. I'm f tortillas. Yeah, me too. I see. I'm f tortillas. Yeah, me too. I see. I'm f same same. Can you start a blog post same same. Can you start a blog post same same. Can you start a blog post where all you do is just rail against where all you do is just rail against where all you do is just rail against flour tortilla?

flour tortilla? flour tortilla? I mean, it's just I don't know. I mean, I mean, it's just I don't know. I mean, I mean, it's just I don't know. I mean, it I hate flour tortillas. That was the it I hate flour tortillas. That was the it I hate flour tortillas. That was the thing when when I came out here to Texas thing when when I came out here to Texas thing when when I came out here to Texas and they was talking about everyone was and they was talking about everyone was and they was talking about everyone was talking about breakfast tacos. I'm like, talking about breakfast tacos. I'm like, talking about breakfast tacos. I'm like, "Oh, well, hell, let me go check." And "Oh, well, hell, let me go check." And "Oh, well, hell, let me go check." And it were flour tortillas. Yeah, they are it were flour tortillas. Yeah, they are it were flour tortillas. Yeah, they are blasphemy. They are. You went to Taco blasphemy. They are. You went to Taco blasphemy. They are. You went to Taco Cabana drive-thru to get your breakfast Cabana drive-thru to get your breakfast Cabana drive-thru to get your breakfast tacos and ah Well, here in in in tacos and ah Well, here in in in tacos and ah Well, here in in in Dripping Springs, you can you I mean, Dripping Springs, you can you I mean, Dripping Springs, you can you I mean, you got these little trucks and you got these little trucks and you got these little trucks and everything. and you go and get them. And everything. and you go and get them. And everything. and you go and get them. And I'm like, what are you guys doing? I'm like, what are you guys doing? I'm like, what are you guys doing? The guys at the trucks even did it The guys at the trucks even did it The guys at the trucks even did it wrong. Yes. No way. That's it's they you wrong. Yes. No way. That's it's they you wrong. Yes. No way. That's it's they you know what their answer was? Oh, it's know what their answer was? Oh, it's know what their answer was? Oh, it's Techmex. I'm like, yeah, I looked that Techmex. I'm like, yeah, I looked that Techmex. I'm like, yeah, I looked that one up. There's no definition for it. I one up. There's no definition for it. I one up. There's no definition for it. I thought food trucks were the last best thought food trucks were the last best thought food trucks were the last best hope for humanity. hope for humanity. hope for humanity. Car will be really upset about that. Car will be really upset about that. Car will be really upset about that. It's a truck. I'll probably have to meet It's a truck. I'll probably have to meet It's a truck. I'll probably have to meet Olivier for lunch today at some Mexican Olivier for lunch today at some Mexican Olivier for lunch today at some Mexican place in Isiqua Highlands. Yeah. Bring place in Isiqua Highlands. Yeah. Bring place in Isiqua Highlands. Yeah. Bring your butter.

your butter. your butter. Long game. Bring your butter. Long game. Bring your butter. Long game. Bring your butter. That's a new catchphrase. Bring your That's a new catchphrase. Bring your That's a new catchphrase. Bring your butter. Yeah. Yeah. Hey, that agave butter. Yeah. Yeah. Hey, that agave butter. Yeah. Yeah. Hey, that agave place in Isiqua Highlands, man. They place in Isiqua Highlands, man. They place in Isiqua Highlands, man. They have good queso with chorizo. Yep. Yeah. have good queso with chorizo. Yep. Yeah. have good queso with chorizo. Yep. Yeah. It's good stuff. They have um good It's good stuff. They have um good It's good stuff. They have um good homemade guacamole. They have They're homemade guacamole. They have They're homemade guacamole. They have They're pretty decent. Yeah, it's pretty good. pretty decent. Yeah, it's pretty good. pretty decent. Yeah, it's pretty good. Pretty good for being way up here in the Pretty good for being way up here in the Pretty good for being way up here in the Pacific Northwest, oblivious to Mexican Pacific Northwest, oblivious to Mexican Pacific Northwest, oblivious to Mexican food. So, it's not bad. Not bad. You food. So, it's not bad. Not bad. You food. So, it's not bad. Not bad. You know, kind of like being oblivious to know, kind of like being oblivious to know, kind of like being oblivious to the right kind of French butter and the right kind of French butter and the right kind of French butter and or the right kind of tortillas. Or the or the right kind of tortillas. Or the or the right kind of tortillas. Or the right kind of tortillas. Exactly. Don't right kind of tortillas. Exactly. Don't right kind of tortillas. Exactly. Don't get here. Yeah. You've been school. get here. Yeah. You've been school. get here. Yeah. You've been school. You've been IoT. That's right. IoT. You've been IoT. That's right. IoT. You've been IoT. That's right. IoT. Yeah. Cold chain. That's the excuse to Yeah. Cold chain. That's the excuse to Yeah. Cold chain. That's the excuse to talk about it. Cold chain. Cold chain's talk about it. Cold chain. Cold chain's talk about it. Cold chain. Cold chain's the thing. And they kept it cold all the the thing. And they kept it cold all the the thing. And they kept it cold all the way. And I had to pay extra for the cold way. And I had to pay extra for the cold way. And I had to pay extra for the cold chain. Yes. Cold plane.

chain. Yes. Cold plane. chain. Yes. Cold plane. Remember, you don't have to refrigerate Remember, you don't have to refrigerate Remember, you don't have to refrigerate the butter. It's based on But this is the butter. It's based on But this is the butter. It's based on But this is special French butter. Yeah. So trying special French butter. Yeah. So trying special French butter. Yeah. So trying trying to stir uh something I wanted to trying to stir uh something I wanted to trying to stir uh something I wanted to to bring up before we went into the to bring up before we went into the to bring up before we went into the butter thing is is actually related is butter thing is is actually related is butter thing is is actually related is uh you know you you started uh Leonard uh you know you you started uh Leonard uh you know you you started uh Leonard renting about the fact you have enough renting about the fact you have enough renting about the fact you have enough time and you're getting overwhelmed and time and you're getting overwhelmed and time and you're getting overwhelmed and we're talking about the right tools and we're talking about the right tools and we're talking about the right tools and easy the right tools. We're trying to easy the right tools. We're trying to easy the right tools. We're trying to reconstruct how we get to got to where reconstruct how we get to got to where reconstruct how we get to got to where we're at. But uh the one thing the one we're at. But uh the one thing the one we're at. But uh the one thing the one thing I wanted to bring up is the fact thing I wanted to bring up is the fact thing I wanted to bring up is the fact that sometimes enough is enough. that sometimes enough is enough. that sometimes enough is enough. Sometimes you don't need an additional Sometimes you don't need an additional Sometimes you don't need an additional tool or a tool that does more than what tool or a tool that does more than what tool or a tool that does more than what you just need. And so like refrigerated, you just need. And so like refrigerated, you just need. And so like refrigerated, you know, containers, maybe you don't you know, containers, maybe you don't you know, containers, maybe you don't need it. Maybe you don't need cold need it. Maybe you don't need cold need it. Maybe you don't need cold chain. I don't know. I mean, like some chain. I don't know. I mean, like some chain. I don't know. I mean, like some customers are just like, I want to have customers are just like, I want to have customers are just like, I want to have the full shebang thing with digital twin the full shebang thing with digital twin the full shebang thing with digital twin and all the tracking and everything and all the tracking and everything and all the tracking and everything I and you're just like, no, you don't. I and you're just like, no, you don't. I and you're just like, no, you don't. No, you don't need that. So like No, you don't need that. So like No, you don't need that. So like sometimes sometimes well, always the sometimes sometimes well, always the sometimes sometimes well, always the right tool is the right tool. And so right tool is the right tool. And so right tool is the right tool. And so about all the AI jeri that is put in about all the AI jeri that is put in about all the AI jeri that is put in front of customers. Well, maybe it's not front of customers. Well, maybe it's not front of customers. Well, maybe it's not the right AI the right tool that is put the right AI the right tool that is put the right AI the right tool that is put in front of customers trying to do in front of customers trying to do in front of customers trying to do something that does too much and does something that does too much and does something that does too much and does not do it right and doesn't really solve not do it right and doesn't really solve not do it right and doesn't really solve the problem and and basically basically the problem and and basically basically the problem and and basically basically it's too much sometimes or most often I it's too much sometimes or most often I it's too much sometimes or most often I would say enough is enough and you don't would say enough is enough and you don't would say enough is enough and you don't need more. Yeah, enough is enough. I need more. Yeah, enough is enough. I need more. Yeah, enough is enough. I think you can get there as long as you think you can get there as long as you think you can get there as long as you um you get past the discovery phase,

um you get past the discovery phase, um you get past the discovery phase, right? You know, um sometimes you just right? You know, um sometimes you just right? You know, um sometimes you just need to go to Home Depot and get the need to go to Home Depot and get the need to go to Home Depot and get the simple tool. Yeah. Sometimes you need a simple tool. Yeah. Sometimes you need a simple tool. Yeah. Sometimes you need a hammer. Sometimes you just need a hammer. Sometimes you just need a hammer. Sometimes you just need a hammer. Yeah. I mean, things that are hammer. Yeah. I mean, things that are hammer. Yeah. I mean, things that are known, right? And you know what you can known, right? And you know what you can known, right? And you know what you can do with a hammer, what it's capable of. do with a hammer, what it's capable of. do with a hammer, what it's capable of. um you know uh what you might be looking um you know uh what you might be looking um you know uh what you might be looking for in terms of the specific attributes for in terms of the specific attributes for in terms of the specific attributes of that tool. The thing is is you have of that tool. The thing is is you have of that tool. The thing is is you have to start off with to start off with to start off with understanding the tool and I don't think understanding the tool and I don't think understanding the tool and I don't think what generative AI it's pretty obvious. what generative AI it's pretty obvious. what generative AI it's pretty obvious. A lot of companies are not right there. A lot of companies are not right there. A lot of companies are not right there. It's not a magic wand. It's not a magic It's not a magic wand. It's not a magic It's not a magic wand. It's not a magic wand to just fix problems magically. wand to just fix problems magically. wand to just fix problems magically. Yeah. to even get to understanding what Yeah. to even get to understanding what Yeah. to even get to understanding what good enough is, which is in that realm good enough is, which is in that realm good enough is, which is in that realm of okay, now you're solutioning based on of okay, now you're solutioning based on of okay, now you're solutioning based on an understanding of the tool that is an understanding of the tool that is an understanding of the tool that is still way out there. You know, um that still way out there. You know, um that still way out there. You know, um that Gartner study which floated that number Gartner study which floated that number Gartner study which floated that number of 88% failure rate of PC's, which is of 88% failure rate of PC's, which is of 88% failure rate of PC's, which is horrific by the way, everyone. Um those horrific by the way, everyone. Um those horrific by the way, everyone. Um those people suck problem. Yeah. It's like people suck problem. Yeah. It's like people suck problem. Yeah. It's like you're just you're following some weird you're just you're following some weird you're just you're following some weird evangelist person saying that this stuff evangelist person saying that this stuff evangelist person saying that this stuff is magic and you're trying to do magic is magic and you're trying to do magic is magic and you're trying to do magic tricks on your business. It it doesn't tricks on your business. It it doesn't tricks on your business. It it doesn't work that way. This is like such simple work that way. This is like such simple work that way. This is like such simple stuff, but I think the big problem is stuff, but I think the big problem is stuff, but I think the big problem is we're increasingly becoming prone to uh

we're increasingly becoming prone to uh we're increasingly becoming prone to uh technocultism where I mean we literally technocultism where I mean we literally technocultism where I mean we literally have people de demonizing people that have people de demonizing people that have people de demonizing people that actually know what they're talking about actually know what they're talking about actually know what they're talking about as being lites or whatever when they as being lites or whatever when they as being lites or whatever when they themselves didn't even do the basic themselves didn't even do the basic themselves didn't even do the basic research or homework on these research or homework on these research or homework on these technologies, right? Or flat out don't technologies, right? Or flat out don't technologies, right? Or flat out don't like uh I don't know who said that. I like uh I don't know who said that. I like uh I don't know who said that. I think it was you Rob. flat out don't think it was you Rob. flat out don't think it was you Rob. flat out don't even have experience implementing even have experience implementing even have experience implementing anything, you know. Um, but they make a anything, you know. Um, but they make a anything, you know. Um, but they make a crap ton of money off of What is it you crap ton of money off of What is it you crap ton of money off of What is it you say you do here? Exactly. Huh? say you do here? Exactly. Huh? say you do here? Exactly. Huh? They're going to bring in the Bobs, the They're going to bring in the Bobs, the They're going to bring in the Bobs, the consultants. What is it you say you do consultants. What is it you say you do consultants. What is it you say you do here? Exactly. I'm a people here? Exactly. I'm a people here? Exactly. I'm a people person. I talk to the goddamn engineers person. I talk to the goddamn engineers person. I talk to the goddamn engineers so that the customer doesn't have to so that the customer doesn't have to so that the customer doesn't have to talk to them if they don't know how to talk to them if they don't know how to talk to them if they don't know how to talk to people. talk to people. talk to people. Office space. Oh my gosh. Yeah. Office Office space. Oh my gosh. Yeah. Office Office space. Oh my gosh. Yeah. Office space is my guide for everything in space is my guide for everything in space is my guide for everything in life. It is. Oh, it is. Same with life. It is. Oh, it is. Same with life. It is. Oh, it is. Same with idiocracy increasingly these days.

idiocracy increasingly these days. idiocracy increasingly these days. Exactly. Exactly. Exactly. You've been missing a little work You've been missing a little work You've been missing a little work lately. Wouldn't say I've been missing lately. Wouldn't say I've been missing lately. Wouldn't say I've been missing it, Bob. Yeah. it, Bob. Yeah. it, Bob. Yeah. Make sure you get those TPS reports in. Make sure you get those TPS reports in. Make sure you get those TPS reports in. Exactly. Reports. Exactly. You know, Exactly. Reports. Exactly. You know, Exactly. Reports. Exactly. You know, here's the weird thing, and I know I here's the weird thing, and I know I here's the weird thing, and I know I misheard it when Olivier was talking a misheard it when Olivier was talking a misheard it when Olivier was talking a moment ago, and he said IoT, and he said moment ago, and he said IoT, and he said moment ago, and he said IoT, and he said something right after it, and it sounded something right after it, and it sounded something right after it, and it sounded like the word five. I'm sure it was like the word five. I'm sure it was like the word five. I'm sure it was something else, but I instantly go, I something else, but I instantly go, I something else, but I instantly go, I think we just launched IoT 5.0 think we just launched IoT 5.0 think we just launched IoT 5.0 know at this moment, but knowing that we know at this moment, but knowing that we know at this moment, but knowing that we have so much power as those cheesy have so much power as those cheesy have so much power as those cheesy evangelists, we could just start saying evangelists, we could just start saying evangelists, we could just start saying IoT 5 just launched and we could say IoT 5 just launched and we could say IoT 5 just launched and we could say what it is and I guarantee you most of what it is and I guarantee you most of what it is and I guarantee you most of the population will believe us. Yeah, the population will believe us. Yeah, the population will believe us. Yeah, but you can't do that because because but you can't do that because because but you can't do that because because Stephanie had IoT 6 a long time ago. I Stephanie had IoT 6 a long time ago. I Stephanie had IoT 6 a long time ago. I remember going to that. Okay, so we need remember going to that. Okay, so we need remember going to that. Okay, so we need to do IOT7. We can go. No, no, wait, to do IOT7. We can go. No, no, wait, to do IOT7. We can go. No, no, wait, wait, Rob. IoTX.

wait, Rob. IoTX. wait, Rob. IoTX. There you go. Oh, IoTX like 10, you There you go. Oh, IoTX like 10, you There you go. Oh, IoTX like 10, you know. I think that's that's where we're know. I think that's that's where we're know. I think that's that's where we're at. Wow. I don't know. That might be at. Wow. I don't know. That might be at. Wow. I don't know. That might be associated with our good buddy Elon. associated with our good buddy Elon. associated with our good buddy Elon. Yeah. Oh gosh. Maybe you need to go to Yeah. Oh gosh. Maybe you need to go to Yeah. Oh gosh. Maybe you need to go to 11. You need to need to go all the way 11. You need to need to go all the way 11. You need to need to go all the way to Okay. So, maybe we launch IoT7 and we to Okay. So, maybe we launch IoT7 and we to Okay. So, maybe we launch IoT7 and we start all of us just start blogging and start all of us just start blogging and start all of us just start blogging and writing about it. We'll come up with the writing about it. We'll come up with the writing about it. We'll come up with the list of what's new, which actually will list of what's new, which actually will list of what's new, which actually will be old And the funny thing is is be old And the funny thing is is be old And the funny thing is is going to be that no one will ask what going to be that no one will ask what going to be that no one will ask what where 6543 and two. where 6543 and two. where 6543 and two. You know what? I have this domain. Oh, You know what? I have this domain. Oh, You know what? I have this domain. Oh, true. I have a domain I never use. It's true. I have a domain I never use. It's true. I have a domain I never use. It's like literally the internet of like literally the internet of like literally the internet of things. Maybe I should just start things. Maybe I should just start things. Maybe I should just start writing on there and launching IoT7 and writing on there and launching IoT7 and writing on there and launching IoT7 and just start writing about it. We start just start writing about it. We start just start writing about it. We start and boom, it's the thing. And if you and boom, it's the thing. And if you and boom, it's the thing. And if you want I if you want real authentic want I if you want real authentic want I if you want real authentic IoT7, here are the actual list of IoT7, here are the actual list of IoT7, here are the actual list of vendors and tech people that you have to vendors and tech people that you have to vendors and tech people that you have to go to to get it. Well, I think you have go to to get it. Well, I think you have go to to get it. Well, I think you have to make it a subscription service first. to make it a subscription service first. to make it a subscription service first. Oh, so that we can all get paid. Got to Oh, so that we can all get paid. Got to Oh, so that we can all get paid. Got to get paid. IOT7 is about getting paid.

get paid. IOT7 is about getting paid. get paid. IOT7 is about getting paid. There. There. There. Then they can't say nobody's made money Then they can't say nobody's made money Then they can't say nobody's made money off of IoT. That's right. And the off of IoT. That's right. And the off of IoT. That's right. And the working group that put together IoT7 working group that put together IoT7 working group that put together IoT7 incorporated digital twins as part of incorporated digital twins as part of incorporated digital twins as part of the IoT spec. Yeah. Yes. Yeah. And the IoT spec. Yeah. Yes. Yeah. And the IoT spec. Yeah. Yes. Yeah. And because we're seven on that call that we because we're seven on that call that we because we're seven on that call that we are will be publishing. People will are will be publishing. People will are will be publishing. People will think that uh that the seven comes from think that uh that the seven comes from think that uh that the seven comes from the sevens. We talked about it first. I the sevens. We talked about it first. I the sevens. We talked about it first. I don't don't don't know. There's some there's some history know. There's some there's some history know. There's some there's some history here. We're making history. here. We're making history. here. We're making history. IOT7 might be an IoT7 conference in IOT7 might be an IoT7 conference in IOT7 might be an IoT7 conference in Milan this summer. Yeah. Ah. Ah, yeah. Milan this summer. Yeah. Ah. Ah, yeah. Milan this summer. Yeah. Ah. Ah, yeah. It never ends. It never ends. I love it. It never ends. It never ends. I love it. It never ends. It never ends. I love it. I love it. That's what we're all about. I love it. That's what we're all about. I love it. That's what we're all about. We're the power of persuasion and the We're the power of persuasion and the We're the power of persuasion and the power of Yeah. Yeah. And the power of corn tortillas Yeah. And the power of corn tortillas and French butter. So, IoT7.com on and French butter. So, IoT7.com on and French butter. So, IoT7.com on GoDaddy is GoDaddy is GoDaddy is $1,500. Someone booked that $1,500. Someone booked that $1,500. Someone booked that IOT7.com domain already. No way. That IOT7.com domain already. No way. That IOT7.com domain already. No way. That means someone's already thought about means someone's already thought about means someone's already thought about this and is anticipating. What is that?

this and is anticipating. What is that? this and is anticipating. What is that? I think there's a spy. I think there's a spy. I think there's a spy. I think somebody just did it. They knew I think somebody just did it. They knew I think somebody just did it. They knew we invented IoT7 right here. And it's we invented IoT7 right here. And it's we invented IoT7 right here. And it's not even pointing to anything. It's not not even pointing to anything. It's not not even pointing to anything. It's not used. No, they just reserved it. Lots of used. No, they just reserved it. Lots of used. No, they just reserved it. Lots of people are dom, you know, by domain. people are dom, you know, by domain. people are dom, you know, by domain. Usually it's not at that price. They Usually it's not at that price. They Usually it's not at that price. They come at like 50, you know, $90, but not come at like 50, you know, $90, but not come at like 50, you know, $90, but not 1500. In fact, I recently got in trouble 1500. In fact, I recently got in trouble 1500. In fact, I recently got in trouble with my wife for owning too many with my wife for owning too many with my wife for owning too many domains. And she's like, "We just keep domains. And she's like, "We just keep domains. And she's like, "We just keep spending all this money every year for spending all this money every year for spending all this money every year for all these domains you have. What What's all these domains you have. What What's all these domains you have. What What's the upside? When do we get what's the the upside? When do we get what's the the upside? When do we get what's the payday on that?" Yeah. It's like the payday on that?" Yeah. It's like the payday on that?" Yeah. It's like the lottery, right? It's like someday it's lottery, right? It's like someday it's lottery, right? It's like someday it's going to pay maybe. Yeah. One of these going to pay maybe. Yeah. One of these going to pay maybe. Yeah. One of these days, right? Right. Oh my gosh. days, right? Right. Oh my gosh. days, right? Right. Oh my gosh. So, I'm going camping this weekend So, I'm going camping this weekend So, I'm going camping this weekend and I'm going to go camping with the and I'm going to go camping with the and I'm going to go camping with the guys who helped create IoT back in the guys who helped create IoT back in the guys who helped create IoT back in the early 90s. Um, a bunch of oldtimers. I'm early 90s. Um, a bunch of oldtimers. I'm early 90s. Um, a bunch of oldtimers. I'm still a young 20some, luckily. And it's still a young 20some, luckily. And it's still a young 20some, luckily. And it's uh we go out to, not that any of you uh we go out to, not that any of you uh we go out to, not that any of you would know this unless you live in would know this unless you live in would know this unless you live in Washington State, but you drive all the Washington State, but you drive all the Washington State, but you drive all the way out on I 98 to the center of the way out on I 98 to the center of the way out on I 98 to the center of the state like to Moses Lake. Yeah. And then state like to Moses Lake. Yeah. And then state like to Moses Lake. Yeah. And then there you drive south to this area there you drive south to this area there you drive south to this area called potholes. And then there's these called potholes. And then there's these called potholes. And then there's these weird obscure things called seep lakes.

weird obscure things called seep lakes. weird obscure things called seep lakes. And you'd have to be a geologist fan to And you'd have to be a geologist fan to And you'd have to be a geologist fan to know about this. But what's really know about this. But what's really know about this. But what's really notable about that side of Washington is notable about that side of Washington is notable about that side of Washington is it was it's called the scab lands. It it was it's called the scab lands. It it was it's called the scab lands. It was literally ripped apart by the last was literally ripped apart by the last was literally ripped apart by the last ice age. Uh what and there's something ice age. Uh what and there's something ice age. Uh what and there's something called the Missoula floods and this ice called the Missoula floods and this ice called the Missoula floods and this ice age. And so you if you go to certain age. And so you if you go to certain age. And so you if you go to certain parts of eastern Washington, you will parts of eastern Washington, you will parts of eastern Washington, you will see the most strange looking land and see the most strange looking land and see the most strange looking land and water and it's crazy looking and it's water and it's crazy looking and it's water and it's crazy looking and it's like literally just scraped apart when like literally just scraped apart when like literally just scraped apart when it was by ice. And so anyway, this gang it was by ice. And so anyway, this gang it was by ice. And so anyway, this gang from this company, Realtime Data, that I from this company, Realtime Data, that I from this company, Realtime Data, that I worked at when I got out of the Navy, worked at when I got out of the Navy, worked at when I got out of the Navy, when I was in my 20s, where we did the when I was in my 20s, where we did the when I was in my 20s, where we did the vending machines of IoT, have been going vending machines of IoT, have been going vending machines of IoT, have been going on camping trips out there since 1995. on camping trips out there since 1995. on camping trips out there since 1995. Wow. And so we are celebrating our 30th Wow. And so we are celebrating our 30th Wow. And so we are celebrating our 30th anniversary. Not everybody's been to anniversary. Not everybody's been to anniversary. Not everybody's been to every trip. Sometimes you can't make it. every trip. Sometimes you can't make it. every trip. Sometimes you can't make it. But uh Mhm. It started out of, hey yo, But uh Mhm. It started out of, hey yo, But uh Mhm. It started out of, hey yo, let's go fishing and then it just turned let's go fishing and then it just turned let's go fishing and then it just turned into a thing. And so uh it's always good into a thing. And so uh it's always good into a thing. And so uh it's always good to hang out and reminisce, sit around to hang out and reminisce, sit around to hang out and reminisce, sit around the campfire and you know Yeah, the campfire and you know Yeah, the campfire and you know Yeah, definitely. Talk about how we invented definitely. Talk about how we invented definitely. Talk about how we invented IoT 1.0.

IoT 1.0. IoT 1.0. And they'll be they'll be excited to And they'll be they'll be excited to And they'll be they'll be excited to know that IoT 7 has launched. Yeah, know that IoT 7 has launched. Yeah, know that IoT 7 has launched. Yeah, exactly. I'll make sure and tell them exactly. I'll make sure and tell them exactly. I'll make sure and tell them that tomorrow. You'll have to report that tomorrow. You'll have to report that tomorrow. You'll have to report back next week. Yeah. IoT coffee talk. back next week. Yeah. IoT coffee talk. back next week. Yeah. IoT coffee talk. Tell us what you guys talked about and Tell us what you guys talked about and Tell us what you guys talked about and what the next big thing is with IoT7, what the next big thing is with IoT7, what the next big thing is with IoT7, you know. Oh, yeah. I'm going to be you know. Oh, yeah. I'm going to be you know. Oh, yeah. I'm going to be working on all weekend by the campfire working on all weekend by the campfire working on all weekend by the campfire what what what IoT7 incorporates. I promise. I promise IoT7 incorporates. I promise. I promise IoT7 incorporates. I promise. I promise it will not include flour or tortillas. it will not include flour or tortillas. it will not include flour or tortillas. Oh my god. Oh my god. Oh my god. Yeah. Yeah. Yeah. It might might include some chorizo It might might include some chorizo It might might include some chorizo though. though. though. Yeah, sounds great. Take pe maybe maybe Yeah, sounds great. Take pe maybe maybe Yeah, sounds great. Take pe maybe maybe we'll use these different words that we we'll use these different words that we we'll use these different words that we like to represent different technologies like to represent different technologies like to represent different technologies like chorizo might be something you like chorizo might be something you like chorizo might be something you know. Well, if you ever if you ever end know. Well, if you ever if you ever end know. Well, if you ever if you ever end up starting a software company, you can up starting a software company, you can up starting a software company, you can call all your releases different call all your releases different call all your releases different varieties of Mexican food. Yeah. Right. varieties of Mexican food. Yeah. Right. varieties of Mexican food. Yeah. Right. And I think that's smart. Yeah. Yeah.

And I think that's smart. Yeah. Yeah. And I think that's smart. Yeah. Yeah. That's That's crazy enough to actually That's That's crazy enough to actually That's That's crazy enough to actually work. Yeah. Crazy enough. Did you work. Yeah. Crazy enough. Did you work. Yeah. Crazy enough. Did you install guacamole install guacamole install guacamole on your struggling? We were struggling on your struggling? We were struggling on your struggling? We were struggling with efficient connectivity for IoT with efficient connectivity for IoT with efficient connectivity for IoT devices, but we use this new salted devices, but we use this new salted devices, but we use this new salted butter wireless technology and it smooth butter wireless technology and it smooth butter wireless technology and it smooth things out and it works like butter. things out and it works like butter. things out and it works like butter. Yeah. Like pico de gallo. Yeah, exactly. Yeah. Like pico de gallo. Yeah, exactly. Yeah. Like pico de gallo. Yeah, exactly. Pico, you know, you know what that is? Pico, you know, you know what that is? Pico, you know, you know what that is? That is crazy enough to kind of work. I That is crazy enough to kind of work. I That is crazy enough to kind of work. I remember a startup that we were at um remember a startup that we were at um remember a startup that we were at um every network interface card that we every network interface card that we every network interface card that we created for a variety of meters was created for a variety of meters was created for a variety of meters was named after a named after a named after a disease. So we would have botulism disease. So we would have botulism disease. So we would have botulism legionnaire and and there was a there legionnaire and and there was a there legionnaire and and there was a there was a rationale behind it and it was was a rationale behind it and it was was a rationale behind it and it was because of firmware because of firmware because of firmware updates and the way that you did the updates and the way that you did the updates and the way that you did the firmware updates they spread like a firmware updates they spread like a firmware updates they spread like a disease. It was Yeah. Okay. disease. It was Yeah. Okay. disease. It was Yeah. Okay. I love that one called Garrhea.

I love that one called Garrhea. I love that one called Garrhea. No, no, no. We didn't have any no STDs. No, no, no. We didn't have any no STDs. No, no, no. We didn't have any no STDs. They They They were they were they were all like, you were they were they were all like, you were they were they were all like, you know, Yeah. Okay, good. That that's know, Yeah. Okay, good. That that's know, Yeah. Okay, good. That that's probably smart thing. But yeah, I do probably smart thing. But yeah, I do probably smart thing. But yeah, I do like the fact that IoT7 is the queso like the fact that IoT7 is the queso like the fact that IoT7 is the queso conjuro release. conjuro release. conjuro release. So that's that's exciting. Yeah. Yeah. So that's that's exciting. Yeah. Yeah. So that's that's exciting. Yeah. Yeah. Yeah. You know, and this Yeah. This is Yeah. You know, and this Yeah. This is Yeah. You know, and this Yeah. This is awesome, man. We are we are creating the awesome, man. We are we are creating the awesome, man. We are we are creating the future right now. Yeah. This is a future right now. Yeah. This is a future right now. Yeah. This is a sociology experiment that we are doing sociology experiment that we are doing sociology experiment that we are doing right now and we're going to hoist it right now and we're going to hoist it right now and we're going to hoist it upon the unsuspecting public and they upon the unsuspecting public and they upon the unsuspecting public and they will believe it. I feel sorry for the will believe it. I feel sorry for the will believe it. I feel sorry for the public. public. public. [Laughter] [Laughter] [Laughter] No, but it's going to work because No, but it's going to work because No, but it's going to work because Pete's got Edi, so it's going to work. Pete's got Edi, so it's going to work. Pete's got Edi, so it's going to work. There you go. Edji is a It's a real There you go. Edji is a It's a real There you go. Edji is a It's a real thing. It's legit, right? That's thing. It's legit, right? That's thing. It's legit, right? That's actually a legit thing. No, that's a actually a legit thing. No, that's a actually a legit thing. No, that's a it's a totally legit thing. And you've it's a totally legit thing. And you've it's a totally legit thing. And you've got Jensen talking about it now. He just got Jensen talking about it now. He just got Jensen talking about it now. He just put out a little Yeah, he's on the put out a little Yeah, he's on the put out a little Yeah, he's on the train. Yeah, that that I mean, get on train. Yeah, that that I mean, get on train. Yeah, that that I mean, get on board. It it's it's it's out there and board. It it's it's it's out there and board. It it's it's it's out there and uh Yeah, but I mean we we we need to uh Yeah, but I mean we we we need to uh Yeah, but I mean we we we need to talk about securing things at the edge talk about securing things at the edge talk about securing things at the edge is not as easy as most would think. No, is not as easy as most would think. No, is not as easy as most would think. No, not even close, man. um so exposed out not even close, man. um so exposed out not even close, man. um so exposed out there at the edge, you know, it's really there at the edge, you know, it's really there at the edge, you know, it's really Yeah. more easily attacked out there at Yeah. more easily attacked out there at Yeah. more easily attacked out there at the edge. You know, it's tough. It's a

the edge. You know, it's tough. It's a the edge. You know, it's tough. It's a rough life out there. And if you're rough life out there. And if you're rough life out there. And if you're talking about a gentic AI at the edge, talking about a gentic AI at the edge, talking about a gentic AI at the edge, really, that sounds like a big attack really, that sounds like a big attack really, that sounds like a big attack service to me. service to me. service to me. Yes. Yeah. Um and then it's it's an Yes. Yeah. Um and then it's it's an Yes. Yeah. Um and then it's it's an those are environments that are those are environments that are those are environments that are traditionally not um they're not secure traditionally not um they're not secure traditionally not um they're not secure in a lot of different ways, right? Yeah. in a lot of different ways, right? Yeah. in a lot of different ways, right? Yeah. Because you know, Rob, when we used to Because you know, Rob, when we used to Because you know, Rob, when we used to go to IoT um IoT World Congress, go to IoT um IoT World Congress, go to IoT um IoT World Congress, Solutions World Congress, right? It was Solutions World Congress, right? It was Solutions World Congress, right? It was funny to go to all the different telco funny to go to all the different telco funny to go to all the different telco booths and talk to them about um OT booths and talk to them about um OT booths and talk to them about um OT security, right? And they would all security, right? And they would all security, right? And they would all freak out and show, oh my god, these freak out and show, oh my god, these freak out and show, oh my god, these environments, there's no security there. environments, there's no security there. environments, there's no security there. It's like, yeah, because they were It's like, yeah, because they were It's like, yeah, because they were airgapped and airgapped and airgapped and so they didn't have to worry about that so they didn't have to worry about that so they didn't have to worry about that kind of crap. I mean, everything's kind of crap. I mean, everything's kind of crap. I mean, everything's wired, so Right. Right. you know, but wired, so Right. Right. you know, but wired, so Right. Right. you know, but for a telco guy or a cloud guy, even the for a telco guy or a cloud guy, even the for a telco guy or a cloud guy, even the Google back then, this is like what 200 Google back then, this is like what 200 Google back then, this is like what 200 freaking five 15 or whatever, the the freaking five 15 or whatever, the the freaking five 15 or whatever, the the Google guys, the AWS guys were freaking Google guys, the AWS guys were freaking Google guys, the AWS guys were freaking out cuz they had never seen these kind out cuz they had never seen these kind out cuz they had never seen these kind of environments before apparently. I of environments before apparently. I of environments before apparently. I don't know. It was like weird. But they don't know. It was like weird. But they don't know. It was like weird. But they they took up the uh the banner of um they took up the uh the banner of um they took up the uh the banner of um security and basically try to vilify all security and basically try to vilify all security and basically try to vilify all these OT um practitioners for not these OT um practitioners for not these OT um practitioners for not practicing hygiene or even the minimum practicing hygiene or even the minimum practicing hygiene or even the minimum level of security in these environments.

level of security in these environments. level of security in these environments. So, So, So, um, yeah, when we start to see this push um, yeah, when we start to see this push um, yeah, when we start to see this push of, um, AI stuff to the edge, that of, um, AI stuff to the edge, that of, um, AI stuff to the edge, that security conversation, we're going to security conversation, we're going to security conversation, we're going to bump butt into the same thing cuz that bump butt into the same thing cuz that bump butt into the same thing cuz that initial push was it trying to converge initial push was it trying to converge initial push was it trying to converge and push its push its way out to the OT and push its push its way out to the OT and push its push its way out to the OT environments and um, I don't think that environments and um, I don't think that environments and um, I don't think that much has been solved. Well, so yeah, I much has been solved. Well, so yeah, I much has been solved. Well, so yeah, I mean they just the thing is like the all mean they just the thing is like the all mean they just the thing is like the all the all the solutions are there. It's the all the solutions are there. It's the all the solutions are there. It's just a matter of making sure someone just a matter of making sure someone just a matter of making sure someone implements them on the device and in the implements them on the device and in the implements them on the device and in the system. Like there's no shortage of ways system. Like there's no shortage of ways system. Like there's no shortage of ways to do encryption. Oh yeah. But the issue to do encryption. Oh yeah. But the issue to do encryption. Oh yeah. But the issue is in the in the development and is in the in the development and is in the in the development and deployment, you know, people start sort deployment, you know, people start sort deployment, you know, people start sort of try to cut the schedule and cut costs of try to cut the schedule and cut costs of try to cut the schedule and cut costs and things like that, then all of a and things like that, then all of a and things like that, then all of a sudden that stuff gets pushed to the sudden that stuff gets pushed to the sudden that stuff gets pushed to the end. So um yeah, so hopefully people end. So um yeah, so hopefully people end. So um yeah, so hopefully people will be more cognizant of that. But we will be more cognizant of that. But we will be more cognizant of that. But we actually do have a security panel all actually do have a security panel all actually do have a security panel all skinny aside at our event in Milan to skinny aside at our event in Milan to skinny aside at our event in Milan to talk about security for Edgi devices. So talk about security for Edgi devices. So talk about security for Edgi devices. So yeah, let's talk about that. Make sure yeah, let's talk about that. Make sure yeah, let's talk about that. Make sure they bring up DTLS they bring up DTLS they bring up DTLS just in case you're a UDP person.

just in case you're a UDP person. just in case you're a UDP person. Yeah. Yeah. And next time we'll talk Yeah. Yeah. And next time we'll talk Yeah. Yeah. And next time we'll talk about postquantum cryptography. So we'll about postquantum cryptography. So we'll about postquantum cryptography. So we'll um I love those guys. Our security um I love those guys. Our security um I love those guys. Our security solution is solution is solution is postquantum certified. Well, it's it postquantum certified. Well, it's it postquantum certified. Well, it's it will support anything quantum. Okay. But will support anything quantum. Okay. But will support anything quantum. Okay. But you know it but it wasn't it funny like you know it but it wasn't it funny like you know it but it wasn't it funny like uh at um Google Cloud Next or Next Cloud uh at um Google Cloud Next or Next Cloud uh at um Google Cloud Next or Next Cloud or whatever. Uh they released a new or whatever. Uh they released a new or whatever. Uh they released a new u AI edge solution or cloud cloud. I u AI edge solution or cloud cloud. I u AI edge solution or cloud cloud. I forgot what it was called, but they have forgot what it was called, but they have forgot what it was called, but they have a an airgapped um option. So, that I a an airgapped um option. So, that I a an airgapped um option. So, that I thought that was really interesting. thought that was really interesting. thought that was really interesting. It's a hybrid cl a hybrid cloud It's a hybrid cl a hybrid cloud It's a hybrid cl a hybrid cloud solution, but they offer an airgapped um solution, but they offer an airgapped um solution, but they offer an airgapped um variety or you know, deployment option, variety or you know, deployment option, variety or you know, deployment option, which I thought was interesting. Yeah. which I thought was interesting. Yeah. which I thought was interesting. Yeah. Yeah. You would never think that you Yeah. You would never think that you Yeah. You would never think that you would hear that from a a cloud player, would hear that from a a cloud player, would hear that from a a cloud player, right? Yeah. If you're right? Yeah. If you're right? Yeah. If you're to hybrid. If you're customer obsessed, to hybrid. If you're customer obsessed, to hybrid. If you're customer obsessed, you will give them something they're you will give them something they're you will give them something they're asking for like airgapped cloud. Yes.

asking for like airgapped cloud. Yes. asking for like airgapped cloud. Yes. Isn't that weird? Airgapped hybrid cloud Isn't that weird? Airgapped hybrid cloud Isn't that weird? Airgapped hybrid cloud solution. It's not that weird. It's solution. It's not that weird. It's solution. It's not that weird. It's notable. It's not mainstream. It's not notable. It's not mainstream. It's not notable. It's not mainstream. It's not that weird. But I mean, but I mean, that weird. But I mean, but I mean, that weird. But I mean, but I mean, look, let's let's just talk about the look, let's let's just talk about the look, let's let's just talk about the fact that it needs to be designed from fact that it needs to be designed from fact that it needs to be designed from the beginning because that's where the the beginning because that's where the the beginning because that's where the problems come in. As things continue to problems come in. As things continue to problems come in. As things continue to roll, layers from one through three, we roll, layers from one through three, we roll, layers from one through three, we know we know that you need things like know we know that you need things like know we know that you need things like TLS, DTLS, all of these other things TLS, DTLS, all of these other things TLS, DTLS, all of these other things need to be they need to be in there and need to be they need to be in there and need to be they need to be in there and you need to support uh UDP and TCP. So I you need to support uh UDP and TCP. So I you need to support uh UDP and TCP. So I I mean, what are you going to say? Oh, I mean, what are you going to say? Oh, I mean, what are you going to say? Oh, we're UDP. We don't accept TCP we're UDP. We don't accept TCP we're UDP. We don't accept TCP connections. Get the hell out of here. connections. Get the hell out of here. connections. Get the hell out of here. Hell out of here. Exactly. The whole Hell out of here. Exactly. The whole Hell out of here. Exactly. The whole world runs on TCP. Yes. And and by the world runs on TCP. Yes. And and by the world runs on TCP. Yes. And and by the way, and you know, I mean, of course, way, and you know, I mean, of course, way, and you know, I mean, of course, have the conversation about, you know, have the conversation about, you know, have the conversation about, you know, don't don't tell me. I've had I've had don't don't tell me. I've had I've had don't don't tell me. I've had I've had this happen several times when we're this happen several times when we're this happen several times when we're talking about, oh, well, we're encrypted talking about, oh, well, we're encrypted talking about, oh, well, we're encrypted end to end. That's not security. That's end to end. That's not security. That's end to end. That's not security. That's right. That's that's encryption. It's right. That's that's encryption. It's right. That's that's encryption. It's encryption. That's part of it. Yeah.

encryption. That's part of it. Yeah. encryption. That's part of it. Yeah. Right. You you need that, but I mean, Right. You you need that, but I mean, Right. You you need that, but I mean, you got you got to go into the full you got you got to go into the full you got you got to go into the full conversation about how, you know, how conversation about how, you know, how conversation about how, you know, how frequently are you authenticating that frequently are you authenticating that frequently are you authenticating that device that wants to send messages. device that wants to send messages. device that wants to send messages. Yeah. Yeah. And and it's not privacy Yeah. Yeah. And and it's not privacy Yeah. Yeah. And and it's not privacy either. No, it's not. either. No, it's not. either. No, it's not. Maybe for IoT7 we should upgrade and say Maybe for IoT7 we should upgrade and say Maybe for IoT7 we should upgrade and say the communication standard is Z modem. the communication standard is Z modem. the communication standard is Z modem. Yeah, I guess I'm too old for all you Yeah, I guess I'm too old for all you Yeah, I guess I'm too old for all you guys. Anyway, uh all right, let me get guys. Anyway, uh all right, let me get guys. Anyway, uh all right, let me get something more recent. How about net something more recent. How about net something more recent. How about net bios? bios? bios? Oh, okay. BIOS. There you go. Oh, okay. BIOS. There you go. Oh, okay. BIOS. There you go. Buoy. Yeah, you guys never did Z modem, Buoy. Yeah, you guys never did Z modem, Buoy. Yeah, you guys never did Z modem, X modem, all the different ways you X modem, all the different ways you X modem, all the different ways you connect back in the day with your connect back in the day with your connect back in the day with your Compuiserve and everything. No, you guys Compuiserve and everything. No, you guys Compuiserve and everything. No, you guys you guys are all I forgot you guys were you guys are all I forgot you guys were you guys are all I forgot you guys were all millennial Gen Z's. Never mind. all millennial Gen Z's. Never mind. all millennial Gen Z's. Never mind. Never mind. I I mean, I'm I'm Gen X, but Never mind. I I mean, I'm I'm Gen X, but Never mind. I I mean, I'm I'm Gen X, but me too, but not that old of a Gen X. I me too, but not that old of a Gen X. I me too, but not that old of a Gen X. I don't know what you guys were doing with don't know what you guys were doing with don't know what you guys were doing with your US Robotics 288 modems, but I your US Robotics 288 modems, but I your US Robotics 288 modems, but I guarantee you it wasn't TCP IP in the guarantee you it wasn't TCP IP in the guarantee you it wasn't TCP IP in the beginning. All right. All beginning. All right. All beginning. All right. All right. All right. You know, you know right. All right. You know, you know right. All right. You know, you know what? Maybe we should go back to when what? Maybe we should go back to when what? Maybe we should go back to when you invented the internet. Well, you invented the internet. Well, you invented the internet. Well, actually, speaking of inventing Speaking actually, speaking of inventing Speaking actually, speaking of inventing Speaking of inventing the internet, guess who I of inventing the internet, guess who I of inventing the internet, guess who I met yesterday at the Delta Lounge? Who met yesterday at the Delta Lounge? Who met yesterday at the Delta Lounge? Who was there? invent surf Al Gore. Al Gore, was there? invent surf Al Gore. Al Gore, was there? invent surf Al Gore. Al Gore, you see that's it, Rob. You and Al

you see that's it, Rob. You and Al you see that's it, Rob. You and Al invented the internet. Now Pete's met invented the internet. Now Pete's met invented the internet. Now Pete's met both sides. I met him yesterday. It's both sides. I met him yesterday. It's both sides. I met him yesterday. It's pretty cool. Pretty cool. Wow. What? pretty cool. Pretty cool. Wow. What? pretty cool. Pretty cool. Wow. What? What? Here or in San Francisco? Was in What? Here or in San Francisco? Was in What? Here or in San Francisco? Was in San Francisco? Yeah, he was in the Delta San Francisco? Yeah, he was in the Delta San Francisco? Yeah, he was in the Delta lounge. Whatever. Delta Lounge. The lounge. Whatever. Delta Lounge. The lounge. Whatever. Delta Lounge. The Delta 360. The Delta 360 lounge. Delta 360. The Delta 360 lounge. Delta 360. The Delta 360 lounge. I can't get into that. I'm just kidding. I can't get into that. I'm just kidding. I can't get into that. I'm just kidding. No, it was cool to meet him actually. It No, it was cool to meet him actually. It No, it was cool to meet him actually. It was really, really neat. Speaking of was really, really neat. Speaking of was really, really neat. Speaking of inventing the internet, but that's inventing the internet, but that's inventing the internet, but that's awesome. That's awesome. Good stuff. awesome. That's awesome. Good stuff. awesome. That's awesome. Good stuff. Awesome. Wow. Did you guys talk about Awesome. Wow. Did you guys talk about Awesome. Wow. Did you guys talk about saving the planet? Uh, yes, a little saving the planet? Uh, yes, a little saving the planet? Uh, yes, a little bit. Actually, I met him back in like bit. Actually, I met him back in like bit. Actually, I met him back in like 1988 when I was in college. Uh, and I 1988 when I was in college. Uh, and I 1988 when I was in college. Uh, and I reminded him that he's like, "Oh, yeah, reminded him that he's like, "Oh, yeah, reminded him that he's like, "Oh, yeah, you look familiar." And I'm like, "Yeah, you look familiar." And I'm like, "Yeah, you look familiar." And I'm like, "Yeah, sure. Yeah, sure." sure. Yeah, sure." sure. Yeah, sure." Very kind. I look familiar from like 30 Very kind. I look familiar from like 30 Very kind. I look familiar from like 30 years ago. years ago. years ago. remember like after he didn't become the remember like after he didn't become the remember like after he didn't become the president and he just like went off in president and he just like went off in president and he just like went off in the wilderness and grew this giant beard the wilderness and grew this giant beard the wilderness and grew this giant beard and all that. Yeah. Yeah. Maybe it was and all that. Yeah. Yeah. Maybe it was and all that. Yeah. Yeah. Maybe it was like some kind of self-discovery or I like some kind of self-discovery or I like some kind of self-discovery or I don't know. He's out in the wilderness don't know. He's out in the wilderness don't know. He's out in the wilderness doing whatever and then ended up in doing whatever and then ended up in doing whatever and then ended up in Paris. So there you go. There you go.

Paris. So there you go. There you go. Paris. So there you go. There you go. With the butter. With the butter. With the butter. With the butter. With the butter. With the butter. Exactly. To save the planet. All right Exactly. To save the planet. All right Exactly. To save the planet. All right guys, on that note, who wants to take guys, on that note, who wants to take guys, on that note, who wants to take this out? this out? this out? I think Olivier wants to take us out. Do I think Olivier wants to take us out. Do I think Olivier wants to take us out. Do I? Okay. I? Okay. I? Okay. You're a pro, man. So, um, it should be You're a pro, man. So, um, it should be You're a pro, man. So, um, it should be say that this very particular episode of say that this very particular episode of say that this very particular episode of the IoT coffee talk is the foundation the IoT coffee talk is the foundation the IoT coffee talk is the foundation cornerstone of IoT7. Super important. cornerstone of IoT7. Super important. cornerstone of IoT7. Super important. Um, and that you should not take Um, and that you should not take Um, and that you should not take anything we're saying, uh, you know, anything we're saying, uh, you know, anything we're saying, uh, you know, seriously or not too seriously. Uh, do seriously or not too seriously. Uh, do seriously or not too seriously. Uh, do not buy the stocks Rob tells you to go not buy the stocks Rob tells you to go not buy the stocks Rob tells you to go buy. That's super important. Um, and buy. That's super important. Um, and buy. That's super important. Um, and that we're also doing that for kids out that we're also doing that for kids out that we're also doing that for kids out there. Uh, Elevate Our Kids is the there. Uh, Elevate Our Kids is the there. Uh, Elevate Our Kids is the foundation we are supporting. Uh, you foundation we are supporting. Uh, you foundation we are supporting. Uh, you can go buy bunch of goodies uh from them can go buy bunch of goodies uh from them can go buy bunch of goodies uh from them and then uh that's going to help kids and then uh that's going to help kids and then uh that's going to help kids get online when they can't and and get online when they can't and and get online when they can't and and things like that. And uh well, let's things like that. And uh well, let's things like that. And uh well, let's continue having fun. Thanks all for continue having fun. Thanks all for continue having fun. Thanks all for tuning in. tuning in. tuning in. What opport What are you talking What opport What are you talking What opport What are you talking about? You're you're a fixture, man. So, about? You're you're a fixture, man. So, about? You're you're a fixture, man. So, yeah. We'll see you next week. All yeah. We'll see you next week. All yeah. We'll see you next week. All right. All right, see everybody. All right. All right, see everybody. All right. All right, see everybody. All right, see you for lunch at the Mexican right, see you for lunch at the Mexican right, see you for lunch at the Mexican place in a squad. Bye y'all.

place in a squad. Bye y'all. place in a squad. Bye y'all. [Music]