IoT Coffee Talk: Episode 239 - Revolution Calling

[Music] [Music] [Applause] [Applause] [Applause] [Music] [Applause] [Applause] [Music] [Music] [Music] [Applause] yes yes yes yes yes yes [Applause] there you go obviously I have to there you go obviously I have to practice I just tried to figure that out practice I just tried to figure that out practice I just tried to figure that out because we need to squeeze a little because we need to squeeze a little because we need to squeeze a little Queens Reich into Bad Queens Reich into Bad Queens Reich into Bad karaoke yeah any Queen fans you know if karaoke yeah any Queen fans you know if karaoke yeah any Queen fans you know if you're from Seattle you're a queen's you're from Seattle you're a queen's you're from Seattle you're a queen's Reich fan even if you didn't know it Reich fan even if you didn't know it Reich fan even if you didn't know it that's right you know it's that's that's right you know it's that's that's right you know it's that's important and so just an extra trip I important and so just an extra trip I important and so just an extra trip I Jeff Tate used to live in my Jeff Tate used to live in my Jeff Tate used to live in my neighborhood for real and I used Go part neighborhood for real and I used Go part neighborhood for real and I used Go part I've been to parties at his house we I've been to parties at his house we I've been to parties at his house we hang out man you know obviously he hang out man you know obviously he hang out man you know obviously he became you got to be kidding me are you became you got to be kidding me are you became you got to be kidding me are you serious he's awesome he's hilarious oh serious he's awesome he's hilarious oh serious he's awesome he's hilarious oh he he's incredible and it's too bad that he he's incredible and it's too bad that he he's incredible and it's too bad that they there was a falling out you know they there was a falling out you know they there was a falling out you know because there were I can tell you I can

because there were I can tell you I can because there were I can tell you I can tell you in excruciating detail all the tell you in excruciating detail all the tell you in excruciating detail all the falling out stuff I've even seen the falling out stuff I've even seen the falling out stuff I've even seen the lawsuit and contracts and everything lawsuit and contracts and everything lawsuit and contracts and everything it's crazy really crazy really yeah but it's crazy really crazy really yeah but it's crazy really crazy really yeah but a lot of people a lot of folks kind of a lot of people a lot of folks kind of a lot of people a lot of folks kind of missed out somewhat because Queen's missed out somewhat because Queen's missed out somewhat because Queen's Right was really really peing at the Right was really really peing at the Right was really really peing at the same time as grunge was taken off yeah same time as grunge was taken off yeah same time as grunge was taken off yeah grunge kind of took all the oxygen out grunge kind of took all the oxygen out grunge kind of took all the oxygen out of the air if that makes sense yes of the air if that makes sense yes of the air if that makes sense yes because you know you had a lot of metal because you know you had a lot of metal because you know you had a lot of metal bands in the late 80s and then they're bands in the late 80s and then they're bands in the late 80s and then they're still going and then grunge gets hot and still going and then grunge gets hot and still going and then grunge gets hot and you know how you know I don't know yeah you know how you know I don't know yeah you know how you know I don't know yeah but operation mind crime that was like but operation mind crime that was like but operation mind crime that was like my favorite albums Olivia is like my favorite albums Olivia is like my favorite albums Olivia is like sitting there going what the freak sitting there going what the freak sitting there going what the freak believes this yeah I believe that I I've believes this yeah I believe that I I've believes this yeah I believe that I I've never been a big huge fan of metal and never been a big huge fan of metal and never been a big huge fan of metal and and other heavy stuff but uh but you and other heavy stuff but uh but you and other heavy stuff but uh but you know I I can yeah I can listen to that know I I can yeah I can listen to that know I I can yeah I can listen to that definitely I definitely I definitely I about I was about to ask you rob who do about I was about to ask you rob who do about I was about to ask you rob who do who don't you who don't you who don't you know well yeah operation mine crime what know well yeah operation mine crime what know well yeah operation mine crime what I immediately go to Olivier my all my I immediately go to Olivier my all my I immediately go to Olivier my all my French connections all my sncf and other French connections all my sncf and other French connections all my sncf and other friends in France one of my guys I went friends in France one of my guys I went friends in France one of my guys I went to his wedding in BAC and he was like I to his wedding in BAC and he was like I to his wedding in BAC and he was like I absolutely believe operation mine crime absolutely believe operation mine crime absolutely believe operation mine crime is the best rock album ever made so one of the biggest shows in the

made so one of the biggest shows in the world is a thing called Hellfest which world is a thing called Hellfest which world is a thing called Hellfest which is in a little village called C that's is in a little village called C that's is in a little village called C that's outside of not and I've walked around outside of not and I've walked around outside of not and I've walked around that deal it looks insane oh my god well that deal it looks insane oh my god well that deal it looks insane oh my god well homor homor homor now so M crime we got Jet City woman now so M crime we got Jet City woman now so M crime we got Jet City woman trying to eat trying to eat trying to eat popularity Smells Like Teen Spirit you popularity Smells Like Teen Spirit you popularity Smells Like Teen Spirit you know yeah well they had to go like you know yeah well they had to go like you know yeah well they had to go like you know fullon cheesy ballads with like know fullon cheesy ballads with like know fullon cheesy ballads with like Silent Lucidity Silent Lucidity Silent Lucidity silent it was a hit man Jeff Tate silent it was a hit man Jeff Tate silent it was a hit man Jeff Tate probably one of The Voice probably one of The Voice probably one of The Voice ever great voice um when I was hearing ever great voice um when I was hearing ever great voice um when I was hearing the rocking that you were doing there it the rocking that you were doing there it the rocking that you were doing there it made me think of the hardcore sound that made me think of the hardcore sound that made me think of the hardcore sound that Pete put together for the intro for Pete put together for the intro for Pete put together for the intro for Windows Phone WTF that I'm sure sure all the millions of that I'm sure sure all the millions of people in our audience are very familiar people in our audience are very familiar people in our audience are very familiar with that that's right it's burned in with that that's right it's burned in with that that's right it's burned in everyone's memory everyone's memory everyone's memory that's when they available on YouTube that's when they available on YouTube that's when they available on YouTube still available on YouTube still Avail still available on YouTube still Avail still available on YouTube still Avail YouTube for limited YouTube for limited YouTube for limited time yeah so Olivier man um this is your time yeah so Olivier man um this is your time yeah so Olivier man um this is your second time right this is my second time second time right this is my second time second time right this is my second time definitely but with with all of you guys definitely but with with all of you guys definitely but with with all of you guys I feel like an Oldtimer anyways right I feel like an Oldtimer anyways right I feel like an Oldtimer anyways right because we we're connecting talking all because we we're connecting talking all because we we're connecting talking all the time so um you know I feel at home the time so um you know I feel at home the time so um you know I feel at home yeah s sorry for uh uh sound bombing you

yeah s sorry for uh uh sound bombing you yeah s sorry for uh uh sound bombing you or whatever audio bombing you um at uh or whatever audio bombing you um at uh or whatever audio bombing you um at uh the iot the iot the iot stars that was a good one you know who stars that was a good one you know who stars that was a good one you know who who would actually just you know yell by who would actually just you know yell by who would actually just you know yell by while recording a show not recording while recording a show not recording while recording a show not recording ashy during a live ashy during a live ashy during a live show yeah it's it's Leonard it has to be show yeah it's it's Leonard it has to be show yeah it's it's Leonard it has to be him yeah that was hilarious Debbie hi him yeah that was hilarious Debbie hi him yeah that was hilarious Debbie hi Debbie how's Debbie how's Debbie how's everyone we're great we're much better everyone we're great we're much better everyone we're great we're much better now that you're here are you on a are now that you're here are you on a are now that you're here are you on a are you on a feature phone you on a feature phone you on a feature phone I am I'm actually my car was like a jitterbug I think yeah by car was like a jitterbug I think yeah by the way congratulations she has 500,000 the way congratulations she has 500,000 the way congratulations she has 500,000 downloads on her podcast what downloads on her podcast what downloads on her podcast what yeah Ian she's she she's serious serious yeah Ian she's she she's serious serious yeah Ian she's she she's serious serious stuff stuff stuff congratulations that's congratulations that's congratulations that's awesome it's funny because when I was awesome it's funny because when I was awesome it's funny because when I was when I first started talking about when I first started talking about when I first started talking about private no one cared about it so the private no one cared about it so the private no one cared about it so the fact that people are starting to care fact that people are starting to care fact that people are starting to care about it is great you're you're you're about it is great you're you're you're about it is great you're you're you're an OG you're you're you're one of the O an OG you're you're you're one of the O an OG you're you're you're one of the O you are the OG you're like the original you are the OG you're like the original you are the OG you're like the original I mean you're like one of the first um I mean you're like one of the first um I mean you're like one of the first um people that I saw on LinkedIn talking people that I saw on LinkedIn talking people that I saw on LinkedIn talking about privacy and trust and all this about privacy and trust and all this about privacy and trust and all this stuff so yeah you're you're a thought stuff so yeah you're you're a thought stuff so yeah you're you're a thought leader and a Pioneer so leader and a Pioneer so leader and a Pioneer so congratulations well well deserved

congratulations well well deserved congratulations well well deserved seriously yeah it's interesting seriously yeah it's interesting seriously yeah it's interesting was one of the first uh guests on my was one of the first uh guests on my was one of the first uh guests on my podcast like episode three or something that was a long time ago isn't something that was a long time ago isn't it interesting when you have a topic it interesting when you have a topic it interesting when you have a topic that you're passionate about but you that you're passionate about but you that you're passionate about but you sometimes have to wait for the rest of sometimes have to wait for the rest of sometimes have to wait for the rest of the world to catch up to you and meet the world to catch up to you and meet the world to catch up to you and meet you you know and go oh wow turns out you you know and go oh wow turns out you you know and go oh wow turns out this is important you know Ah that's this is important you know Ah that's this is important you know Ah that's kind of business we're in isn't it I kind of business we're in isn't it I kind of business we're in isn't it I think we're in that business we've been think we're in that business we've been think we're in that business we've been that iot we're still waiting for people that iot we're still waiting for people that iot we're still waiting for people to discover and think that it's to discover and think that it's to discover and think that it's important important important so oh but you know what but it's doing so oh but you know what but it's doing so oh but you know what but it's doing it's doing better than my os2 podcast it's doing better than my os2 podcast it's doing better than my os2 podcast where I've only had five downloads so where I've only had five downloads so where I've only had five downloads so you know there's that that's a that's a you know there's that that's a that's a you know there's that that's a that's a very Niche very very Niche very very Niche very Niche exactly I can try and add some 20% Niche exactly I can try and add some 20% Niche exactly I can try and add some 20% to your viewership oh thank you what were you gonna say you what were you gonna say Debbie well two things one is it's not Debbie well two things one is it's not Debbie well two things one is it's not necessarily the the volume of people but necessarily the the volume of people but necessarily the the volume of people but it's like who those people are that's it's like who those people are that's it's like who those people are that's like the most important thing like the most important thing like the most important thing right who listens to the podcast but right who listens to the podcast but right who listens to the podcast but then also I think when you say then also I think when you say then also I think when you say iot people's eyes glaze over they don't iot people's eyes glaze over they don't iot people's eyes glaze over they don't some some people don't really know what some some people don't really know what some some people don't really know what you're talking about like the stuff is you're talking about like the stuff is you're talking about like the stuff is in your house all the stuff is in your in your house all the stuff is in your in your house all the stuff is in your office you know what I mean so they

office you know what I mean so they office you know what I mean so they don't really think about it in terms of don't really think about it in terms of don't really think about it in terms of how widespread the youth is and they're how widespread the youth is and they're how widespread the youth is and they're not really understanding you know that not really understanding you know that not really understanding you know that they're while they're not paying they're while they're not paying they're while they're not paying attention and all this stuff is really attention and all this stuff is really attention and all this stuff is really impacting them in their Liv yeah maybe impacting them in their Liv yeah maybe impacting them in their Liv yeah maybe you just dropped some marketing you just dropped some marketing you just dropped some marketing knowledge on us and every other iot knowledge on us and every other iot knowledge on us and every other iot vendor right there that maybe we just vendor right there that maybe we just vendor right there that maybe we just should have called it something else well or maybe we should not put it else well or maybe we should not put it a name on it right because we we use a a name on it right because we we use a a name on it right because we we use a name but actually it's pervasive it's name but actually it's pervasive it's name but actually it's pervasive it's it's here it's everywhere and and it's it's here it's everywhere and and it's it's here it's everywhere and and it's used in all Industries and actually it's used in all Industries and actually it's used in all Industries and actually it's is not even a thing it's a combination is not even a thing it's a combination is not even a thing it's a combination of Technologies and so at the end of the of Technologies and so at the end of the of Technologies and so at the end of the day does it does it need a name I don't day does it does it need a name I don't day does it does it need a name I don't know maybe not it is what it know maybe not it is what it know maybe not it is what it is it I uh a lerate knows that I work is it I uh a lerate knows that I work is it I uh a lerate knows that I work I'm a peer of a um of a group that works I'm a peer of a um of a group that works I'm a peer of a um of a group that works on on this topic and we call it but on on this topic and we call it but on on this topic and we call it but connected system so is part of that so I connected system so is part of that so I connected system so is part of that so I think people understand what connected think people understand what connected think people understand what connected means means means right yeah the internet and it had some right yeah the internet and it had some right yeah the internet and it had some type of you know digital element or data type of you know digital element or data type of you know digital element or data element to it right well it all ends up element to it right well it all ends up element to it right well it all ends up at the end of the day the the the people at the end of the day the the the people at the end of the day the the the people on the buy side of this we're all on the on the buy side of this we're all on the on the buy side of this we're all on the supply side but the people on the buy supply side but the people on the buy supply side but the people on the buy side of this know it as whatever the side of this know it as whatever the side of this know it as whatever the solution is they're buying so right and

solution is they're buying so right and solution is they're buying so right and that's the thing is like oh it's a that's the thing is like oh it's a that's the thing is like oh it's a doorbell or it's a heart monitor or it's doorbell or it's a heart monitor or it's doorbell or it's a heart monitor or it's a whatever and you know we're on the a whatever and you know we're on the a whatever and you know we're on the supply side so we think about chips and supply side so we think about chips and supply side so we think about chips and software and protocols and things like software and protocols and things like software and protocols and things like that so it's kind of a little different that so it's kind of a little different that so it's kind of a little different Universe yeah yeah yeah yeah if you try Universe yeah yeah yeah yeah if you try Universe yeah yeah yeah yeah if you try to tell someone on the buy side it's iot to tell someone on the buy side it's iot to tell someone on the buy side it's iot they're like I don't know what you're they're like I don't know what you're they're like I don't know what you're talking about so yeah looking for a talking about so yeah looking for a talking about so yeah looking for a heart monitor yeah just speaking of like heart monitor yeah just speaking of like heart monitor yeah just speaking of like specific things like a heart monitor a specific things like a heart monitor a specific things like a heart monitor a ring doorbell or whatever you know and ring doorbell or whatever you know and ring doorbell or whatever you know and Olivia probably has a lot of knowledge Olivia probably has a lot of knowledge Olivia probably has a lot of knowledge on this just maybe the people who have on this just maybe the people who have on this just maybe the people who have been more success uccessful were oems been more success uccessful were oems been more success uccessful were oems who just built a specific consumer or who just built a specific consumer or who just built a specific consumer or whatever solution and sold that solution whatever solution and sold that solution whatever solution and sold that solution and they like you said we didn't call it and they like you said we didn't call it and they like you said we didn't call it iot it's just it just does this function iot it's just it just does this function iot it's just it just does this function for you it happens to send data over the for you it happens to send data over the for you it happens to send data over the Internet or whatever pedestrian safety Internet or whatever pedestrian safety Internet or whatever pedestrian safety camera pedestrian safety okay cool camera pedestrian safety okay cool camera pedestrian safety okay cool that's what people understand yeah true that's what people understand yeah true that's what people understand yeah true as a matter of fact not just consumers as a matter of fact not just consumers as a matter of fact not just consumers like when you talk to businesses are in like when you talk to businesses are in like when you talk to businesses are in specific Industries they're not looking specific Industries they're not looking specific Industries they're not looking for an iot solution they don't know what for an iot solution they don't know what for an iot solution they don't know what iot is like you talk to to people in iot is like you talk to to people in iot is like you talk to to people in agriculture for example what they're agriculture for example what they're agriculture for example what they're looking for is some way to connecting looking for is some way to connecting looking for is some way to connecting you know their Farm their cattle getting you know their Farm their cattle getting you know their Farm their cattle getting information from them not an iot information from them not an iot information from them not an iot solution and so on our side saying hey I solution and so on our side saying hey I solution and so on our side saying hey I have this beautiful iot platform and have this beautiful iot platform and have this beautiful iot platform and people just like well what are you people just like well what are you people just like well what are you talking about it's like Cloud devices um talking about it's like Cloud devices um talking about it's like Cloud devices um that you're connecting and and managing that you're connecting and and managing that you're connecting and and managing and so on yes it's an iot platform like and so on yes it's an iot platform like and so on yes it's an iot platform like okay right it's a great thing I see

okay right it's a great thing I see okay right it's a great thing I see right I just need that solution that right I just need that solution that right I just need that solution that tells me when I need to turn on the tells me when I need to turn on the tells me when I need to turn on the irrigation system for my field of my irrigation system for my field of my irrigation system for my field of my porn or whatever you know yes whatever porn or whatever you know yes whatever porn or whatever you know yes whatever that is I was going to uh I don't want that is I was going to uh I don't want that is I was going to uh I don't want to uh overly plug but we had a show on a to uh overly plug but we had a show on a to uh overly plug but we had a show on a live stream show um with the City of live stream show um with the City of live stream show um with the City of Lakewood this past week on our YouTube Lakewood this past week on our YouTube Lakewood this past week on our YouTube channel Aji Foundation YouTube channel channel Aji Foundation YouTube channel channel Aji Foundation YouTube channel and the City of Lakewood this kind of and the City of Lakewood this kind of and the City of Lakewood this kind of Technology manager guy uh Bill Whitaker Technology manager guy uh Bill Whitaker Technology manager guy uh Bill Whitaker was talking about pedestrian safety and was talking about pedestrian safety and was talking about pedestrian safety and how they're trying to solve The how they're trying to solve The how they're trying to solve The Pedestrian safety issues in his City and Pedestrian safety issues in his City and Pedestrian safety issues in his City and it was really fascinating because he had it was really fascinating because he had it was really fascinating because he had all the data about time of day and all the data about time of day and all the data about time of day and location and why was why were people location and why was why were people location and why was why were people wandering into the road it turned out wandering into the road it turned out wandering into the road it turned out because there was a lot there was a because there was a lot there was a because there was a lot there was a spike in opioid Addiction in the city spike in opioid Addiction in the city spike in opioid Addiction in the city and so but it all came down to like and so but it all came down to like and so but it all came down to like here's the tech I used to solve the here's the tech I used to solve the here's the tech I used to solve the problem and issues around like I needed problem and issues around like I needed problem and issues around like I needed the a certain level of frame rate to be the a certain level of frame rate to be the a certain level of frame rate to be able to catch people before they went able to catch people before they went able to catch people before they went into the road and all it was really into the road and all it was really into the road and all it was really fascinating to look at it from the other fascinating to look at it from the other fascinating to look at it from the other side from the buy side yeah like I have side from the buy side yeah like I have side from the buy side yeah like I have this problem and how do I fit and he had this problem and how do I fit and he had this problem and how do I fit and he had like four or five different pieces of like four or five different pieces of like four or five different pieces of tech that they used to try to solve the tech that they used to try to solve the tech that they used to try to solve the problem and it was really interesting to problem and it was really interesting to problem and it was really interesting to see so people want to look at it from see so people want to look at it from see so people want to look at it from the buy side that's always an the buy side that's always an the buy side that's always an interesting way to look at it are how do interesting way to look at it are how do interesting way to look at it are how do they are they solving the problem for they are they solving the problem for they are they solving the problem for someone walking into the street Yeah so someone walking into the street Yeah so someone walking into the street Yeah so basically it's almost like the analogy basically it's almost like the analogy basically it's almost like the analogy was like almost like you have like was like almost like you have like was like almost like you have like Wildlife cameras you know that like in Wildlife cameras you know that like in Wildlife cameras you know that like in case of um an animal crosses the road or case of um an animal crosses the road or case of um an animal crosses the road or whatever like there there's certain whatever like there there's certain whatever like there there's certain parts of that city where people because

parts of that city where people because parts of that city where people because they're pretty they're pretty they're pretty intoxicated are just wandering into this intoxicated are just wandering into this intoxicated are just wandering into this kind of four-lane Street area and so kind of four-lane Street area and so kind of four-lane Street area and so they're putting cameras on the sidewalks they're putting cameras on the sidewalks they're putting cameras on the sidewalks to sort of understand the gate and and to sort of understand the gate and and to sort of understand the gate and and and pace of individuals walking down the and pace of individuals walking down the and pace of individuals walking down the sidewalk to sort of start flashing sidewalk to sort of start flashing sidewalk to sort of start flashing lights on the on the street to let lights on the on the street to let lights on the on the street to let people know there's people close by that people know there's people close by that people know there's people close by that are probably coming into the road and so are probably coming into the road and so are probably coming into the road and so you should be careful so it's warning you should be careful so it's warning you should be careful so it's warning drivers that slow down and that extra drivers that slow down and that extra drivers that slow down and that extra second or two makes a huge difference in second or two makes a huge difference in second or two makes a huge difference in terms fatalities you talking about that terms fatalities you talking about that terms fatalities you talking about that frame rate we can't you got to have a frame rate we can't you got to have a frame rate we can't you got to have a high frame rate yeah you know it's got high frame rate yeah you know it's got high frame rate yeah you know it's got be 15 to 15 to 30 second frames per be 15 to 15 to 30 second frames per be 15 to 15 to 30 second frames per second below that just didn't work right second below that just didn't work right second below that just didn't work right and there's low light issues and there's and there's low light issues and there's and there's low light issues and there's power issues and there's you know all power issues and there's you know all power issues and there's you know all the usual the usual the usual but SEL like these great Solutions you but SEL like these great Solutions you but SEL like these great Solutions you take action on the Insight in this case take action on the Insight in this case take action on the Insight in this case it's flashing lights I thought you were it's flashing lights I thought you were it's flashing lights I thought you were going to say high frame rate we see a going to say high frame rate we see a going to say high frame rate we see a person about to walk into a freeway and person about to walk into a freeway and person about to walk into a freeway and we tase them like shoot this t thing we tase them like shoot this t thing we tase them like shoot this t thing them and it drops them right there and them and it drops them right there and them and it drops them right there and next that's next year next year yeah next that's next year next year yeah next that's next year next year yeah okay this is just War the driv an idea okay this is just War the driv an idea okay this is just War the driv an idea man they're just coming at me I don't man they're just coming at me I don't man they're just coming at me I don't know what to do you know that's what we know what to do you know that's what we know what to do you know that's what we call a digital feedback loop like Clos call a digital feedback loop like Clos call a digital feedback loop like Clos Loop solution yeah this is open loop well you know that you know I've loop well you know that you know I've been having some interesting been having some interesting been having some interesting conversations about use the use of conversations about use the use of conversations about use the use of generative AI generative AI generative AI in that Loop and one of the biggest I I

in that Loop and one of the biggest I I in that Loop and one of the biggest I I think this is definitely something think this is definitely something think this is definitely something people are going to discover because people are going to discover because people are going to discover because they don't know it yet um especially the they don't know it yet um especially the they don't know it yet um especially the folks that are thinking about using folks that are thinking about using folks that are thinking about using generative Ai and like making uh generative Ai and like making uh generative Ai and like making uh industrial uh Control Systems autonomous industrial uh Control Systems autonomous industrial uh Control Systems autonomous are freaking massive latency issues like are freaking massive latency issues like are freaking massive latency issues like nothing close to what you would need for nothing close to what you would need for nothing close to what you would need for a a critical system and that that I a a critical system and that that I a a critical system and that that I think in about 6 months you're going to think in about 6 months you're going to think in about 6 months you're going to you're going to hear a lot of people you're going to hear a lot of people you're going to hear a lot of people talk about that um especially as they talk about that um especially as they talk about that um especially as they come out of poc's but um yeah at come out of poc's but um yeah at come out of poc's but um yeah at reinvent I was at reinvent like ago reinvent I was at reinvent like ago reinvent I was at reinvent like ago I yeah yeah that was one of the one of I yeah yeah that was one of the one of I yeah yeah that was one of the one of the the topics that uh I brought up the the topics that uh I brought up the the topics that uh I brought up simply because there there are people simply because there there are people simply because there there are people going around saying hey you know we're going around saying hey you know we're going around saying hey you know we're we're trying to figure this stuff out we're trying to figure this stuff out we're trying to figure this stuff out and you know um trying to get down to and you know um trying to get down to and you know um trying to get down to the to that control level but then when the to that control level but then when the to that control level but then when when you look at like a a ran or you're when you look at like a a ran or you're when you look at like a a ran or you're looking at an industrial um control looking at an industrial um control looking at an industrial um control system these the latencies you're system these the latencies you're system these the latencies you're dealing with um in the decision making dealing with um in the decision making dealing with um in the decision making for these Transformer you know for these Transformer you know for these Transformer you know Transformer Transformer Transformer modelbased um applications it it's just modelbased um applications it it's just modelbased um applications it it's just not even close right so uh it'll be an not even close right so uh it'll be an not even close right so uh it'll be an interesting area of innovation but interesting area of innovation but interesting area of innovation but this gonna be funny it Leonard which is

this gonna be funny it Leonard which is this gonna be funny it Leonard which is when we talk about smart connected when we talk about smart connected when we talk about smart connected system iot systems intelligent system iot systems intelligent system iot systems intelligent autonomous systems these are all autonomous systems these are all autonomous systems these are all specialized dedicated systems right specialized dedicated systems right specialized dedicated systems right they're not like the thing that should they're not like the thing that should they're not like the thing that should be able to do anything and everything so be able to do anything and everything so be able to do anything and everything so why do you need gen which is by nature why do you need gen which is by nature why do you need gen which is by nature something that is supposed to adapt we something that is supposed to adapt we something that is supposed to adapt we should have a finite number of scenarios should have a finite number of scenarios should have a finite number of scenarios right thing is evolving and and so what right thing is evolving and and so what right thing is evolving and and so what you need is good machine learning models you need is good machine learning models you need is good machine learning models yes uh and not something that you know yes uh and not something that you know yes uh and not something that you know is too smart or evolve too much and the is too smart or evolve too much and the is too smart or evolve too much and the other thing I was commenting on some other thing I was commenting on some other thing I was commenting on some particle um post on LinkedIn recently particle um post on LinkedIn recently particle um post on LinkedIn recently they have this interesting guide for Aji they have this interesting guide for Aji they have this interesting guide for Aji describing what it is and and and you describing what it is and and and you describing what it is and and and you know what are the challenges it's facing know what are the challenges it's facing know what are the challenges it's facing as a technology and so on and one of the as a technology and so on and one of the as a technology and so on and one of the things I didn't mention is the fact that things I didn't mention is the fact that things I didn't mention is the fact that one way of of making Aji happen is is to one way of of making Aji happen is is to one way of of making Aji happen is is to think about the distribution of think about the distribution of think about the distribution of intelligence every single entity in your intelligence every single entity in your intelligence every single entity in your system has a specialty is you know for a system has a specialty is you know for a system has a specialty is you know for a purpose you can have some very smart purpose you can have some very smart purpose you can have some very smart machine learning algorithm optimize for machine learning algorithm optimize for machine learning algorithm optimize for that one feature one function and then that one feature one function and then that one feature one function and then aggregate these various functions to aggregate these various functions to aggregate these various functions to make a system autonomous but you don't make a system autonomous but you don't make a system autonomous but you don't like this notion of having this brain to like this notion of having this brain to like this notion of having this brain to me having this one brain that controls me having this one brain that controls me having this one brain that controls all the sensors actuator on a machine or all the sensors actuator on a machine or all the sensors actuator on a machine or on a system on a system on a system I'm not a big believer in that so I I'm not a big believer in that so I I'm not a big believer in that so I don't think you know lat seas and things don't think you know lat seas and things don't think you know lat seas and things like that I don't think that's that's

like that I don't think that's that's like that I don't think that's that's the right approach the right approach the right approach dude dude dude man that man that man that me fantasy to think that that's gonna me fantasy to think that that's gonna me fantasy to think that that's gonna happen maybe that gets people investment happen maybe that gets people investment happen maybe that gets people investment and big checks but that's just not the and big checks but that's just not the and big checks but that's just not the reality I mean fact of the matter is we reality I mean fact of the matter is we reality I mean fact of the matter is we can't handle the data we have now right can't handle the data we have now right can't handle the data we have now right yeah oh my go so like now you're Crea yeah oh my go so like now you're Crea yeah oh my go so like now you're Crea more in a system where you're trying to more in a system where you're trying to more in a system where you're trying to have it think on it feet and it's a have it think on it feet and it's a have it think on it feet and it's a headless system and I think before headless system and I think before headless system and I think before people went Gaga over generative AI the people went Gaga over generative AI the people went Gaga over generative AI the thing that you were talking about that's thing that you were talking about that's thing that you were talking about that's how was it was purposeful right it was how was it was purposeful right it was how was it was purposeful right it was doing narrow things and it was doing it doing narrow things and it was doing it doing narrow things and it was doing it well it could do it forever as long as well it could do it forever as long as well it could do it forever as long as you wanted it to do right but then now you wanted it to do right but then now you wanted it to do right but then now you're trying to make these everything you're trying to make these everything you're trying to make these everything machines and it's creating all these machines and it's creating all these machines and it's creating all these additional risks and you know especially additional risks and you know especially additional risks and you know especially in systems where you need stuff to work in systems where you need stuff to work in systems where you need stuff to work 100% it can't be like well it works 100% it can't be like well it works 100% it can't be like well it works sometime and not other times or right sometime and not other times or right sometime and not other times or right you know the result we want or the you you know the result we want or the you you know the result we want or the you know uh the thing the question we ask know uh the thing the question we ask know uh the thing the question we ask get a different answer every time that's get a different answer every time that's get a different answer every time that's horrible like that's not horrible like that's not horrible like that's not reliable any type of Enterprise reliable any type of Enterprise reliable any type of Enterprise application yeah and keep in mind in in application yeah and keep in mind in in application yeah and keep in mind in in order to make quote unquote these models order to make quote unquote these models order to make quote unquote these models better which really means making them better which really means making them better which really means making them more more more specific that you know with GPT 4 they specific that you know with GPT 4 they specific that you know with GPT 4 they move toward a mixture of expert mod or move toward a mixture of expert mod or move toward a mixture of expert mod or um model right uh or framework and

um model right uh or framework and um model right uh or framework and what's that you're basically what's that you're basically what's that you're basically decoupling the model into expert models decoupling the model into expert models decoupling the model into expert models and then creating sort of this network and then creating sort of this network and then creating sort of this network of of of experts and you're doing exactly what experts and you're doing exactly what experts and you're doing exactly what you just described earlier o Olivier is you just described earlier o Olivier is you just described earlier o Olivier is is making these things more is making these things more is making these things more valuable and reliable by making them valuable and reliable by making them valuable and reliable by making them more narrow and specific and just more narrow and specific and just more narrow and specific and just applying this orchestration layer on applying this orchestration layer on applying this orchestration layer on top and that's a work around man that top and that's a work around man that top and that's a work around man that and you know and so this is why all the and you know and so this is why all the and you know and so this is why all the stuff starts to make little sense and stuff starts to make little sense and stuff starts to make little sense and your comment about the the application your comment about the the application your comment about the the application specificity is really important and you specificity is really important and you specificity is really important and you know I was at know I was at know I was at marll uh industry analyst day and that marll uh industry analyst day and that marll uh industry analyst day and that was a big topic because when you start was a big topic because when you start was a big topic because when you start talking about um these uh custom talking about um these uh custom talking about um these uh custom supercomputing systems they gear toward supercomputing systems they gear toward supercomputing systems they gear toward a specific model a specific application a specific model a specific application a specific model a specific application is not general purpose it's scaled out is not general purpose it's scaled out is not general purpose it's scaled out but it has a certain domain that it's uh but it has a certain domain that it's uh but it has a certain domain that it's uh it's uh geared toward an optimized it's uh geared toward an optimized it's uh geared toward an optimized for but still you have you know when you for but still you have you know when you for but still you have you know when you start to try try to bring this down into start to try try to bring this down into start to try try to bring this down into like these realtime environments and I like these realtime environments and I like these realtime environments and I don't mean real time like batch and all don't mean real time like batch and all don't mean real time like batch and all this other crap we're talking about like this other crap we're talking about like this other crap we're talking about like low latency like you know millisecond

low latency like you know millisecond low latency like you know millisecond type environments uh where you know you type environments uh where you know you type environments uh where you know you need deterministic need deterministic need deterministic everything this stuff is so far away everything this stuff is so far away everything this stuff is so far away from that and um and that's why anytime from that and um and that's why anytime from that and um and that's why anytime I hear these people going oh we're going I hear these people going oh we're going I hear these people going oh we're going to bring generative V is going to do all to bring generative V is going to do all to bring generative V is going to do all this crazy [ __ ] down the the lowest this crazy [ __ ] down the the lowest this crazy [ __ ] down the the lowest levels of the network those are people levels of the network those are people levels of the network those are people on supply side that are trying to find a on supply side that are trying to find a on supply side that are trying to find a market for it side you never find anyone market for it side you never find anyone market for it side you never find anyone on the buy side that's interested in on the buy side that's interested in on the buy side that's interested in that it's only the people on the supply that it's only the people on the supply that it's only the people on the supply side like I think we can make it do this side like I think we can make it do this side like I think we can make it do this you you you know on the airplane today and know on the airplane today and know on the airplane today and it we're going to the Moon people yeah it we're going to the Moon people yeah it we're going to the Moon people yeah yeah this gonna be great you know I yeah this gonna be great you know I yeah this gonna be great you know I always out you know I don't want to get always out you know I don't want to get always out you know I don't want to get too technical for everybody cuz you know too technical for everybody cuz you know too technical for everybody cuz you know you're talking about this big brain you you're talking about this big brain you you're talking about this big brain you know controlling everything and I do know controlling everything and I do know controlling everything and I do think it's crazy and so from a real think it's crazy and so from a real think it's crazy and so from a real technical perspective the big brain I technical perspective the big brain I technical perspective the big brain I usually think of either two things like usually think of either two things like usually think of either two things like the brain bug in Starship Troopers at the brain bug in Starship Troopers at the brain bug in Starship Troopers at the the the end okay we have talked leard remembers end okay we have talked leard remembers end okay we have talked leard remembers we talked about the brain bug before we talked about the brain bug before we talked about the brain bug before remember out and all that kind of stuff remember out and all that kind of stuff remember out and all that kind of stuff but the other thing that's probably more but the other thing that's probably more but the other thing that's probably more relevant to more people on the planet relevant to more people on the planet relevant to more people on the planet Earth is you know check out the big Earth is you know check out the big Earth is you know check out the big brain on Brad you know I think go Samu brain on Brad you know I think go Samu brain on Brad you know I think go Samu Jackson and Pulp Fiction you Jackson and Pulp Fiction you Jackson and Pulp Fiction you know you guys even get that you didn't know you guys even get that you didn't know you guys even get that you didn't get it yeah yeah good cultural get it yeah yeah good cultural get it yeah yeah good cultural everybody always that crap man I want to everybody always that crap man I want to everybody always that crap man I want to ask about Bill's hat what's going on ask about Bill's hat what's going on ask about Bill's hat what's going on there bill I want to know what that says there bill I want to know what that says there bill I want to know what that says oh my God what does that says

oh my God what does that says oh my God what does that says Coca-Cola in in Chinese Coca-Cola in in Chinese Coca-Cola in in Chinese Japanese cocacola how many hats do you cocacola how many hats do you have uh somewhere on the order of about have uh somewhere on the order of about have uh somewhere on the order of about 150 maybe 200 a lot of hats you got to 150 maybe 200 a lot of hats you got to 150 maybe 200 a lot of hats you got to have something that matches what you're have something that matches what you're have something that matches what you're wearing man I know anything cool on your wearing man I know anything cool on your wearing man I know anything cool on your hoodie today nah just straight black hoodie today nah just straight black hoodie today nah just straight black straight black all right but hey D hey straight black all right but hey D hey straight black all right but hey D hey Bill since you've been so quiet which is Bill since you've been so quiet which is Bill since you've been so quiet which is completely unnatural of completely unnatural of completely unnatural of you yeah I don't I mean I was I was just you yeah I don't I mean I was I was just you yeah I don't I mean I was I was just I was really just listening to what I was really just listening to what I was really just listening to what everyone was saying I mean um he does everyone was saying I mean um he does everyone was saying I mean um he does what a good consultant does he just like what a good consultant does he just like what a good consultant does he just like sits back and listens you just sit back sits back and listens you just sit back sits back and listens you just sit back and listen you know I mean well first and listen you know I mean well first and listen you know I mean well first and foremost if you're going to build a and foremost if you're going to build a and foremost if you're going to build a solution you have to sit back and listen solution you have to sit back and listen solution you have to sit back and listen listen you have what the problem is and listen you have what the problem is and listen you have what the problem is and you have to synthesize that data uh into you have to synthesize that data uh into you have to synthesize that data uh into something that is going to help solve something that is going to help solve something that is going to help solve that and and what Pete was just talking that and and what Pete was just talking that and and what Pete was just talking about is something that we've been about is something that we've been about is something that we've been working at for the past almost 13 years working at for the past almost 13 years working at for the past almost 13 years and that's the whole Vision zero stuff and that's the whole Vision zero stuff and that's the whole Vision zero stuff yeah zero what what they're and and and yeah zero what what they're and and and yeah zero what what they're and and and there is no one answer because every there is no one answer because every there is no one answer because every single city has a different amount of single city has a different amount of single city has a different amount of data they have a different you know some data they have a different you know some data they have a different you know some cities don't even have uh traffic cities don't even have uh traffic cities don't even have uh traffic management system system they've management system system they've management system system they've outsourced that so I mean there's outsourced that so I mean there's outsourced that so I mean there's there's so many different things that there's so many different things that there's so many different things that you have to work with in terms of of you have to work with in terms of of you have to work with in terms of of trying to help solve that and then trying to help solve that and then trying to help solve that and then there's multiple layers underneath all there's multiple layers underneath all there's multiple layers underneath all of that right if we ever think that of that right if we ever think that of that right if we ever think that we're going to get to a point of

we're going to get to a point of we're going to get to a point of autonomy where you're going to have autonomy where you're going to have autonomy where you're going to have these autonomous corridors we are years these autonomous corridors we are years these autonomous corridors we are years away from that um because the the thing away from that um because the the thing away from that um because the the thing that we're not talking about is the that we're not talking about is the that we're not talking about is the trust in the data yeah and and the and trust in the data yeah and and the and trust in the data yeah and and the and the security around all of that I mean I the security around all of that I mean I the security around all of that I mean I was having this was having this was having this conversation uh you know earlier today conversation uh you know earlier today conversation uh you know earlier today about pgp which is pretty good privacy about pgp which is pretty good privacy about pgp which is pretty good privacy remember pgp on your email yeah yeah remember pgp on your email yeah yeah remember pgp on your email yeah yeah yeah right and and that is still in it's yeah right and and that is still in it's yeah right and and that is still in it's still out there in the wild and as a still out there in the wild and as a still out there in the wild and as a matter of fact people you know are matter of fact people you know are matter of fact people you know are considering it unhackable and I'm like considering it unhackable and I'm like considering it unhackable and I'm like well eel kind of did just that to some well eel kind of did just that to some well eel kind of did just that to some degree by injecting you know text into degree by injecting you know text into degree by injecting you know text into the email which is supposed to be the email which is supposed to be the email which is supposed to be encrypted um but I mean I think my my encrypted um but I mean I think my my encrypted um but I mean I think my my point is that you know you know honing point is that you know you know honing point is that you know you know honing in on on a specific problem and trying in on on a specific problem and trying in on on a specific problem and trying to solve that that's critical it's to solve that that's critical it's to solve that that's critical it's critical um and and then and then critical um and and then and then critical um and and then and then establishing the trust so all of this establishing the trust so all of this establishing the trust so all of this stuff is going to take quite a bit of stuff is going to take quite a bit of stuff is going to take quite a bit of time and those on the Pete to your point time and those on the Pete to your point time and those on the Pete to your point on the supply side they need to on the supply side they need to on the supply side they need to understand that it's not a rapid it's understand that it's not a rapid it's understand that it's not a rapid it's not a rapid path to not a rapid path to not a rapid path to revenue it's not one size all a journey revenue it's not one size all a journey revenue it's not one size all a journey yeah and you know that's where you start yeah and you know that's where you start yeah and you know that's where you start to run into like a lot of these to run into like a lot of these to run into like a lot of these Technologies run into a digestion issue

Technologies run into a digestion issue Technologies run into a digestion issue right like if you look at Telco right right like if you look at Telco right right like if you look at Telco right now there's indigestion right you if you now there's indigestion right you if you now there's indigestion right you if you start throwing more technology stuff at start throwing more technology stuff at start throwing more technology stuff at them they're just like barfing the stuff them they're just like barfing the stuff them they're just like barfing the stuff out you know they they just can't take out you know they they just can't take out you know they they just can't take anymore and then when you look at the anymore and then when you look at the anymore and then when you look at the clock speed of what's happening in like clock speed of what's happening in like clock speed of what's happening in like the generative AI side of the house the generative AI side of the house the generative AI side of the house especially on the supercomputing stuff especially on the supercomputing stuff especially on the supercomputing stuff it doesn't necessarily as you start to it doesn't necessarily as you start to it doesn't necessarily as you start to uh take it um Downstream is it down or uh take it um Downstream is it down or uh take it um Downstream is it down or up or up toward the end markets there's up or up toward the end markets there's up or up toward the end markets there's no there's no appetite I mean when they no there's no appetite I mean when they no there's no appetite I mean when they start to discover how much uh data start to discover how much uh data start to discover how much uh data cleansing and actually it's knowledge cleansing and actually it's knowledge cleansing and actually it's knowledge because there's more and more talk about because there's more and more talk about because there's more and more talk about knowledge we talked about the iot coffee knowledge we talked about the iot coffee knowledge we talked about the iot coffee talk before having these graphs and um talk before having these graphs and um talk before having these graphs and um you know really graph probably more you know really graph probably more you know really graph probably more important than vectors a vector important than vectors a vector important than vectors a vector databases that are indexing quality data databases that are indexing quality data databases that are indexing quality data um that is really freaking hard and um that is really freaking hard and um that is really freaking hard and there's Stacks and stacks of like def there's Stacks and stacks of like def there's Stacks and stacks of like def deficiencies in the deficiencies in the deficiencies in the technology where you know this stuff is technology where you know this stuff is technology where you know this stuff is just going to cost so much to make it just going to cost so much to make it just going to cost so much to make it useful and um you're dis you know this useful and um you're dis you know this useful and um you're dis you know this is what these people are discovering in is what these people are discovering in is what these people are discovering in po season so the only things that really po season so the only things that really po season so the only things that really are are are valuable man you sound like such a valuable man you sound like such a valuable man you sound like such a consultant from IBM or something oh me

consultant from IBM or something oh me consultant from IBM or something oh me you just been saying all kinds of [ __ ] you just been saying all kinds of [ __ ] you just been saying all kinds of [ __ ] that we we got barfing we don't have an that we we got barfing we don't have an that we we got barfing we don't have an appetite for the barf we got Vector appetite for the barf we got Vector appetite for the barf we got Vector databas sounds more like a doctor than a databas sounds more like a doctor than a databas sounds more like a doctor than a consultant I mean lot of gastro intestin okay why don't we get a quantum computer okay why don't we get a quantum computer in there while we're at it man I love in there while we're at it man I love in there while we're at it man I love okay do that well that's next that's okay do that well that's next that's okay do that well that's next that's next you can you can barf next you can you can barf next you can you can barf that well it's a it's a contribution to that well it's a it's a contribution to that well it's a it's a contribution to digital digital digital exhaust there you go anyway all right I exhaust there you go anyway all right I exhaust there you go anyway all right I think folks yeah I got to drop two but think folks yeah I got to drop two but think folks yeah I got to drop two but the telepan folks they have a bigger the telepan folks they have a bigger the telepan folks they have a bigger problem which is all their networks are problem which is all their networks are problem which is all their networks are now hackable because of all the Legacy now hackable because of all the Legacy now hackable because of all the Legacy equipment in there which I think people equipment in there which I think people equipment in there which I think people have read about in the news so yes have read about in the news so yes have read about in the news so yes they're telling they're telling they're telling SMS all right see you guys SMS all right see you guys SMS all right see you guys adios don't okay it's hard not to but adios don't okay it's hard not to but adios don't okay it's hard not to but don't try whatever wow oh good just the don't try whatever wow oh good just the don't try whatever wow oh good just the smart people are left oh good Rob that's you know you're recorded good Rob that's you know you're recorded right yeah absolutely right yeah absolutely right yeah absolutely you know what what what Pete just saying you know what what what Pete just saying you know what what what Pete just saying made me made me think about you know the made me made me think about you know the made me made me think about you know the fact that we we do forget we're talking fact that we we do forget we're talking fact that we we do forget we're talking about the fact that we need to focus on about the fact that we need to focus on about the fact that we need to focus on the outcomes on the customers needs and the outcomes on the customers needs and the outcomes on the customers needs and so on especially as you know as a vendor so on especially as you know as a vendor so on especially as you know as a vendor or as a service provider um yeah but and or as a service provider um yeah but and or as a service provider um yeah but and and we ourselves often forget that there

and we ourselves often forget that there and we ourselves often forget that there is Legacy equipment and technologies is Legacy equipment and technologies is Legacy equipment and technologies that when we we will be based on that when we we will be based on that when we we will be based on leveraging working on interpreting with leveraging working on interpreting with leveraging working on interpreting with and and that's something that is super and and that's something that is super and and that's something that is super important like when you work in important like when you work in important like when you work in Industrial Automation you do you Industrial Automation you do you Industrial Automation you do you understand that because equipment in understand that because equipment in understand that because equipment in factories are here for the next 10 20 factories are here for the next 10 20 factories are here for the next 10 20 years and have been there for the last years and have been there for the last years and have been there for the last 10 years and so you need to interact 10 years and so you need to interact 10 years and so you need to interact with them and find the right way of with them and find the right way of with them and find the right way of extracting the data and so on so that's extracting the data and so on so that's extracting the data and so on so that's and by the way like just like in the and by the way like just like in the and by the way like just like in the same you know train of thought when we same you know train of thought when we same you know train of thought when we talk about gen and AI in general we all talk about gen and AI in general we all talk about gen and AI in general we all forget about this thing that no one forget about this thing that no one forget about this thing that no one talks about anymore that is necessary talks about anymore that is necessary talks about anymore that is necessary which is it's called Big Data you know which is it's called Big Data you know which is it's called Big Data you know that term Big Data I don't hear you that term Big Data I don't hear you that term Big Data I don't hear you anymore remember Big Data yeah well it's anymore remember Big Data yeah well it's anymore remember Big Data yeah well it's one of the problems that we have to sort one of the problems that we have to sort one of the problems that we have to sort we still have to sort out or deal with we still have to sort out or deal with we still have to sort out or deal with when it comes to you know training when it comes to you know training when it comes to you know training models but what the hell is Big models but what the hell is Big models but what the hell is Big Data I never been able to figure that Data I never been able to figure that Data I never been able to figure that one out I I've seen I've seen very fast one out I I've seen I've seen very fast one out I I've seen I've seen very fast data I've seen a lot of little data I've seen a lot of little data I've seen a lot of little data I don't know what the hell big data data I don't know what the hell big data data I don't know what the hell big data is the official definition of big data is the official definition of big data is the official definition of big data is any data set that's bigger than you is any data set that's bigger than you is any data set that's bigger than you can hold in an access database on your can hold in an access database on your can hold in an access database on your PC yeah PC yeah PC yeah okay your data is basically okay your data is basically okay your data is basically trash is it is it terabytes of data is trash is it is it terabytes of data is trash is it is it terabytes of data is it pedabytes dat to be so can somebody it pedabytes dat to be so can somebody it pedabytes dat to be so can somebody take the trash

take the trash take the trash out because this whole conversation I out because this whole conversation I out because this whole conversation I mean I keep hearing I hear this I talk mean I keep hearing I hear this I talk mean I keep hearing I hear this I talk to other you know folks that are in the to other you know folks that are in the to other you know folks that are in the space and they're talking about the data space and they're talking about the data space and they're talking about the data I'm like holy [ __ ] is that back I I'm like holy [ __ ] is that back I I'm like holy [ __ ] is that back I remember data legs well it it is back no remember data legs well it it is back no remember data legs well it it is back no no it's not just back it's like the the no it's not just back it's like the the no it's not just back it's like the the Microsoft and others they are just you Microsoft and others they are just you Microsoft and others they are just you know they're making money on that and know they're making money on that and know they're making money on that and that's I I I actually brought it back in that's I I I actually brought it back in that's I I I actually brought it back in a conversation for that for the a conversation for that for the a conversation for that for the following reason is that when we when we following reason is that when we when we following reason is that when we when we want to work on actual Concrete want to work on actual Concrete want to work on actual Concrete Solutions with customers we bring these Solutions with customers we bring these Solutions with customers we bring these terms and we just say hey it's going to terms and we just say hey it's going to terms and we just say hey it's going to be like kind of easy Big Data thing you be like kind of easy Big Data thing you be like kind of easy Big Data thing you just like shove all your data whatever just like shove all your data whatever just like shove all your data whatever the format in that big huge one leg the format in that big huge one leg the format in that big huge one leg thingy in the cloud uh yeah because one thingy in the cloud uh yeah because one thingy in the cloud uh yeah because one lake is a new term you have data Lake lake is a new term you have data Lake lake is a new term you have data Lake now it's one Lake it's like you have now it's one Lake it's like you have now it's one Lake it's like you have only one big lake which is called the only one big lake which is called the only one big lake which is called the ocean I don't know but in the last few ocean I don't know but in the last few ocean I don't know but in the last few years we've had the data lake house heard about lake house right that house heard about lake house right that was definitely a Microsoft term it is it was definitely a Microsoft term it is it was definitely a Microsoft term it is it is lake house is an architecture built is lake house is an architecture built is lake house is an architecture built by by by Microsoft yeah yeah it is it is it is Microsoft yeah yeah it is it is it is Microsoft yeah yeah it is it is it is but then to my back to my point when we but then to my back to my point when we but then to my back to my point when we start working with customers on actual start working with customers on actual start working with customers on actual implementations leveraging some of these implementations leveraging some of these implementations leveraging some of these services that are supposed to address services that are supposed to address services that are supposed to address these like keyword buzz word whatever um these like keyword buzz word whatever um these like keyword buzz word whatever um problem spaces then suddenly you talk problem spaces then suddenly you talk problem spaces then suddenly you talk pricing and people are just starting to pricing and people are just starting to pricing and people are just starting to freak out it's like wait a second I

freak out it's like wait a second I freak out it's like wait a second I thought that big one leak thing or data thought that big one leak thing or data thought that big one leak thing or data leak whatever is like kind of the easy leak whatever is like kind of the easy leak whatever is like kind of the easy way of dealing with all my data for free way of dealing with all my data for free way of dealing with all my data for free and you're just like uhuh uhuh no and you're just like uhuh uhuh no and you're just like uhuh uhuh no no and so the again how do I do that no and so the again how do I do that no and so the again how do I do that locally how do I bring all that locally locally how do I bring all that locally locally how do I bring all that locally I can I can rack some servers with some I can I can rack some servers with some I can I can rack some servers with some storage and start doing my own analytics storage and start doing my own analytics storage and start doing my own analytics here can I and we're starting to see here can I and we're starting to see here can I and we're starting to see that at least I'm starting to see that that at least I'm starting to see that that at least I'm starting to see that privacy is one of the reasons pricing is privacy is one of the reasons pricing is privacy is one of the reasons pricing is the other one where they are starting to the other one where they are starting to the other one where they are starting to say models data big data but I Cann now say models data big data but I Cann now say models data big data but I Cann now do that now you get a two terab drive do that now you get a two terab drive do that now you get a two terab drive for like 60 bucks so you know why not for like 60 bucks so you know why not for like 60 bucks so you know why not doing everything locally and and doing everything locally and and doing everything locally and and starting doing your your things at the starting doing your your things at the starting doing your your things at the edge if I you know just throwing another edge if I you know just throwing another edge if I you know just throwing another keyword keyword keyword here is that now now you say that but here is that now now you say that but here is that now now you say that but isn't that like contradictory because isn't that like contradictory because isn't that like contradictory because the edge was supposed to reduce the the edge was supposed to reduce the the edge was supposed to reduce the amount of data that goes to the center amount of data that goes to the center amount of data that goes to the center Cloud that's righted and actually that's Cloud that's righted and actually that's Cloud that's righted and actually that's that's going in my direction which is we that's going in my direction which is we that's going in my direction which is we are coming back from that the pendulum are coming back from that the pendulum are coming back from that the pendulum is coming back from saying that is coming back from saying that is coming back from saying that everything needs to happen to the cloud everything needs to happen to the cloud everything needs to happen to the cloud to back to something which is more to back to something which is more to back to something which is more reasonable which is hey you know I need reasonable which is hey you know I need reasonable which is hey you know I need to keep some of that data if not most of to keep some of that data if not most of to keep some of that data if not most of it down there I need to do my analytics it down there I need to do my analytics it down there I need to do my analytics down there I need to filter out all the down there I need to filter out all the down there I need to filter out all the crap out of the data that is useless for crap out of the data that is useless for crap out of the data that is useless for you know anything else and do things

you know anything else and do things you know anything else and do things down there at the edge so yeah yeah that down there at the edge so yeah yeah that down there at the edge so yeah yeah that but I think it's that pendulum is coming but I think it's that pendulum is coming but I think it's that pendulum is coming back you know we used to talk about back you know we used to talk about back you know we used to talk about smart things and everything was smart things and everything was smart things and everything was happening down there and then everything happening down there and then everything happening down there and then everything happen in the cloud and now we're back happen in the cloud and now we're back happen in the cloud and now we're back to that not middle ground but some to that not middle ground but some to that not middle ground but some position in between that is about Reen position in between that is about Reen position in between that is about Reen reaching that edge and bringing some of reaching that edge and bringing some of reaching that edge and bringing some of these Technologies down these Technologies down these Technologies down there yeah yeah it sounds like a lot of there yeah yeah it sounds like a lot of there yeah yeah it sounds like a lot of tech people were saying all these things tech people were saying all these things tech people were saying all these things I don't know if the customers ever said I don't know if the customers ever said I don't know if the customers ever said any of this [ __ ] no no none of the any of this [ __ ] no no none of the any of this [ __ ] no no none of the customers none of the customers said customers none of the customers said customers none of the customers said that I mean the the customers heard the that I mean the the customers heard the that I mean the the customers heard the buzz and then they jumped in on it buzz and then they jumped in on it buzz and then they jumped in on it saying oh yeah we're we're doing that saying oh yeah we're we're doing that saying oh yeah we're we're doing that and you ask them what are you doing at and you ask them what are you doing at and you ask them what are you doing at the edge I don't know you have to talk the edge I don't know you have to talk the edge I don't know you have to talk to Microsoft or you have to talk to to Microsoft or you have to talk to to Microsoft or you have to talk to Google or you have to talk to whoever Google or you have to talk to whoever Google or you have to talk to whoever else it is that said that yeah yeah I've else it is that said that yeah yeah I've else it is that said that yeah yeah I've got a data lake house on my Edge got a data lake house on my Edge got a data lake house on my Edge computer that's a little rugged PC thing computer that's a little rugged PC thing computer that's a little rugged PC thing and I it I had to use compression to get and I it I had to use compression to get and I it I had to use compression to get it all to fit on there I used stacker or it all to fit on there I used stacker or it all to fit on there I used stacker or whatever or whatever compression and do whatever or whatever compression and do whatever or whatever compression and do 62 had I don't know or don't get into 62 had I don't know or don't get into 62 had I don't know or don't get into asking them what they're doing about asking them what they're doing about asking them what they're doing about privacy or anything like that though sh privacy or anything like that though sh privacy or anything like that though sh it's a secret it's a secret it's it's a secret it's a secret it's it's a secret it's a secret it's private I can't share that with you EXA private I can't share that with you EXA private I can't share that with you EXA private key you know the whole data leg private key you know the whole data leg private key you know the whole data leg thing though you're right a lot of tech thing though you're right a lot of tech thing though you're right a lot of tech people talked about that a lot of people talked about that a lot of people talked about that a lot of startups got created around that you startups got created around that you startups got created around that you know it all came out of Google and all know it all came out of Google and all know it all came out of Google and all that stuff and Yahoo and all those that stuff and Yahoo and all those that stuff and Yahoo and all those startups happened and they said we're

startups happened and they said we're startups happened and they said we're going to build data LS and customers are going to build data LS and customers are going to build data LS and customers are like all right sign me up I'm put my big like all right sign me up I'm put my big like all right sign me up I'm put my big data in the data Lake and so what do I data in the data Lake and so what do I data in the data Lake and so what do I do just select star from data Lake where do just select star from data Lake where do just select star from data Lake where customer first name equal Debbie and customer first name equal Debbie and customer first name equal Debbie and they're like oh no no no you don't get they're like oh no no no you don't get they're like oh no no no you don't get to do stuff that you're familiar with to do stuff that you're familiar with to do stuff that you're familiar with you've got to use yarn and pig and a you've got to use yarn and pig and a you've got to use yarn and pig and a bunch of other BS tools that you've bunch of other BS tools that you've bunch of other BS tools that you've never heard of and guess what happened never heard of and guess what happened never heard of and guess what happened in the Enterprise a whole lot of people in the Enterprise a whole lot of people in the Enterprise a whole lot of people are like no I don't want to do that it's are like no I don't want to do that it's are like no I don't want to do that it's too hard that's where tech people miss too hard that's where tech people miss too hard that's where tech people miss the mark familiarity skill sets it with the mark familiarity skill sets it with the mark familiarity skill sets it with customers mean so so much and when you customers mean so so much and when you customers mean so so much and when you try try to pull them into a place that try try to pull them into a place that try try to pull them into a place that is super is super is super unfamiliar even if it makes sense you unfamiliar even if it makes sense you unfamiliar even if it makes sense you lose them case in point Windows 8 you know another another example of 8 you know another another example of what you're just saying so Microsoft what you're just saying so Microsoft what you're just saying so Microsoft fabric is that Microsoft big solution fabric is that Microsoft big solution fabric is that Microsoft big solution for big data analytics all of that for big data analytics all of that for big data analytics all of that whatever soup they just now like at whatever soup they just now like at whatever soup they just now like at ignite like a couple like three four ignite like a couple like three four ignite like a couple like three four weeks ago they announced the support for weeks ago they announced the support for weeks ago they announced the support for SQL database in Microsoft fabric you SQL database in Microsoft fabric you SQL database in Microsoft fabric you would think that was that should have would think that was that should have would think that was that should have been the number one date supported right been the number one date supported right been the number one date supported right no it's two years in like fabric has no it's two years in like fabric has no it's two years in like fabric has been around this preview for two years been around this preview for two years been around this preview for two years now that they are just announcing and now that they are just announcing and now that they are just announcing and they're happy actually they went at they're happy actually they went at they're happy actually they went at ignite was like you know kind of the you ignite was like you know kind of the you ignite was like you know kind of the you know I stopped beating my kids you know know I stopped beating my kids you know know I stopped beating my kids you know reaction of know we have SQL database yo reaction of know we have SQL database yo reaction of know we have SQL database yo and something the customers understand

and something the customers understand and something the customers understand wow amazing but wow amazing but wow amazing but like on this planet Earth we have about like on this planet Earth we have about like on this planet Earth we have about eight billion people that know eight billion people that know eight billion people that know SQL and they don't know all that other SQL and they don't know all that other SQL and they don't know all that other Bizarro stuff they just don't know it Bizarro stuff they just don't know it Bizarro stuff they just don't know it but everybody knows SQL and so there you but everybody knows SQL and so there you but everybody knows SQL and so there you go there you go there you go there you go I still don't get it man I mean look go I still don't get it man I mean look go I still don't get it man I mean look I'm figuring like this somebody tells me I'm figuring like this somebody tells me I'm figuring like this somebody tells me they got a data Lake I'm like give me they got a data Lake I'm like give me they got a data Lake I'm like give me the fishing the fishing the fishing pole I love it I love it just give me pole I love it I love it just give me pole I love it I love it just give me the fishing pole I mean I I I'll I'll the fishing pole I mean I I I'll I'll the fishing pole I mean I I I'll I'll I'll see what I get you know we create a I'll see what I get you know we create a I'll see what I get you know we create a new startup around that that uses those new startup around that that uses those new startup around that that uses those kind of terms instead of using yarn to kind of terms instead of using yarn to kind of terms instead of using yarn to clear the data Lake we use like the clear the data Lake we use like the clear the data Lake we use like the fishing line instead of and string get fishing line instead of and string get fishing line instead of and string get it yeah that's bad I mean it it's it's it yeah that's bad I mean it it's it's it yeah that's bad I mean it it's it's it's it's really it's really for me I'm it's it's really it's really for me I'm it's it's really it's really for me I'm just sometimes I just sit there and I just sometimes I just sit there and I just sometimes I just sit there and I just shake my head man I'm just like just shake my head man I'm just like just shake my head man I'm just like really I mean do we have to make it so really I mean do we have to make it so really I mean do we have to make it so complex I know if you told people I can complex I know if you told people I can complex I know if you told people I can make all this stuff work in a super make all this stuff work in a super make all this stuff work in a super giant SQL Server Oracle database with giant SQL Server Oracle database with giant SQL Server Oracle database with regular SE they would be so happy regular SE they would be so happy regular SE they would be so happy because they understand it they because they understand it they because they understand it they understand it y y yeah because they understand it y y yeah because they understand it y y yeah because they don't understand all this other what's don't understand all this other what's don't understand all this other what's fabric Microsoft fabric it sounds really fabric Microsoft fabric it sounds really fabric Microsoft fabric it sounds really sexy it sounds Hightech I have no idea sexy it sounds Hightech I have no idea sexy it sounds Hightech I have no idea what it is it might fail because of that what it is it might fail because of that what it is it might fail because of that well I thought my suspicion I could be I well I thought my suspicion I could be I well I thought my suspicion I could be I mean I could be off base here but my mean I could be off base here but my mean I could be off base here but my suspicion is fabric was suspicion is fabric was suspicion is fabric was created to combat data

created to combat data created to combat data bricks oh bricks oh bricks oh actually I bill I think not only you on actually I bill I think not only you on actually I bill I think not only you on something but you know if you talk to something but you know if you talk to something but you know if you talk to datab Bricks people when they announced datab Bricks people when they announced datab Bricks people when they announced fabric I can tell you fir hand they were fabric I can tell you fir hand they were fabric I can tell you fir hand they were not not not happy they were not happy they were not happy they were not happy I know so I you know to to to to happy I know so I you know to to to to happy I know so I you know to to to to this conversation around complexity and this conversation around complexity and this conversation around complexity and why do we make it so complex I think I why do we make it so complex I think I why do we make it so complex I think I would I would ask the question things would I would ask the question things would I would ask the question things are complicated like we are in a domain are complicated like we are in a domain are complicated like we are in a domain that is complex by nature but should it that is complex by nature but should it that is complex by nature but should it be complicated for the users for the be complicated for the users for the be complicated for the users for the customers I mean like at the end of the customers I mean like at the end of the customers I mean like at the end of the day you get into your like EV you don't day you get into your like EV you don't day you get into your like EV you don't need to understand how everything works need to understand how everything works need to understand how everything works you need to understand there's like two you need to understand there's like two you need to understand there's like two pedals and a wheel and that's you know pedals and a wheel and that's you know pedals and a wheel and that's you know you're going to press on that button to you're going to press on that button to you're going to press on that button to turn it on and and drive and at the end turn it on and and drive and at the end turn it on and and drive and at the end of the day you know dealing with your of the day you know dealing with your of the day you know dealing with your data should be exposed in a way that is data should be exposed in a way that is data should be exposed in a way that is you know as simple as you know getting you know as simple as you know getting you know as simple as you know getting your fishing pole and you know getting your fishing pole and you know getting your fishing pole and you know getting the data but you need to be guaranteed the data but you need to be guaranteed the data but you need to be guaranteed you're going to get the right fish the you're going to get the right fish the you're going to get the right fish the one you want for your one you want for your one you want for your dinner in in a reasonable amount of time dinner in in a reasonable amount of time dinner in in a reasonable amount of time and so that's something and you would and so that's something and you would and so that's something and you would pay for that service you would you would pay for that service you would you would pay for that service you would you would actually be totally fine if you had this actually be totally fine if you had this actually be totally fine if you had this guarantee that you're going to be able guarantee that you're going to be able guarantee that you're going to be able to go fish that piece of data of yours to go fish that piece of data of yours to go fish that piece of data of yours that you need when you need it at a that you need when you need it at a that you need when you need it at a reasonable cost how it's done reasonable cost how it's done reasonable cost how it's done underneath care right they care when the

underneath care right they care when the underneath care right they care when the when the care start to to understand when the care start to to understand when the care start to to understand what's going on when what's going on when what's going on when pricing is shown or described and also pricing is shown or described and also pricing is shown or described and also when they're looking at the privacy and when they're looking at the privacy and when they're looking at the privacy and so on Li liability basically you know so on Li liability basically you know so on Li liability basically you know I'm liable because my customer data will I'm liable because my customer data will I'm liable because my customer data will be in that thing and I will be the one be in that thing and I will be the one be in that thing and I will be the one suit if there's a problem so I need to suit if there's a problem so I need to suit if there's a problem so I need to understand what's going on down there understand what's going on down there understand what's going on down there but if they didn't have to they wouldn't but if they didn't have to they wouldn't but if they didn't have to they wouldn't want to understand and so we as want to understand and so we as want to understand and so we as technologists should try and talk technologists should try and talk technologists should try and talk simpler by and I know Rob you've been simpler by and I know Rob you've been simpler by and I know Rob you've been doing that lot for the last few years doing that lot for the last few years doing that lot for the last few years Simplicity in the way we present things Simplicity in the way we present things Simplicity in the way we present things in the way customers will interact with in the way customers will interact with in the way customers will interact with them is key it's like they they want them is key it's like they they want them is key it's like they they want they want to use that thing they they they want to use that thing they they they want to use that thing they they want to understand what's in there yeah want to understand what's in there yeah want to understand what's in there yeah totally agree I mean I look I I mean I totally agree I mean I look I I mean I totally agree I mean I look I I mean I looked at data bricks before and I was looked at data bricks before and I was looked at data bricks before and I was like God Bless America this thing is like God Bless America this thing is like God Bless America this thing is expensive to expensive to expensive to operate and and and and I think enough operate and and and and I think enough operate and and and and I think enough people said that and Microsoft was like people said that and Microsoft was like people said that and Microsoft was like hey one of our they're one of ours we're hey one of our they're one of ours we're hey one of our they're one of ours we're going to learn and we're going to try to going to learn and we're going to try to going to learn and we're going to try to do a cost reduction and rather than you do a cost reduction and rather than you do a cost reduction and rather than you know the bricks are hard and they build know the bricks are hard and they build know the bricks are hard and they build things we're going to be fabric we're things we're going to be fabric we're things we're going to be fabric we're we're going to cover you we're use the we're going to cover you we're use the we're going to cover you we're use the brakes use the brakes yes yeah this brakes use the brakes yes yeah this brakes use the brakes yes yeah this doesn't this sound so much like what doesn't this sound so much like what doesn't this sound so much like what Amazon does to people who sell their own Amazon does to people who sell their own Amazon does to people who sell their own stuff on Amazon like I'm selling these stuff on Amazon like I'm selling these stuff on Amazon like I'm selling these blue plastic balls and then as soon as

blue plastic balls and then as soon as blue plastic balls and then as soon as they get really popular Amazon comes up they get really popular Amazon comes up they get really popular Amazon comes up with their blue plastic balls that are with their blue plastic balls that are with their blue plastic balls that are undercutting you is it is it theirs or undercutting you is it is it theirs or undercutting you is it is it theirs or is it just branding the boot on is it just branding the boot on is it just branding the boot on top yeah I don't know you top yeah I don't know you top yeah I don't know you know yeah if you look at data like know yeah if you look at data like know yeah if you look at data like implementations in fabric if we weren't implementations in fabric if we weren't implementations in fabric if we weren't able to look at the code like um you able to look at the code like um you able to look at the code like um you know knowing that lots of data like data know knowing that lots of data like data know knowing that lots of data like data break is is open source you're just like break is is open source you're just like break is is open source you're just like uh yeah you know what at the end of the uh yeah you know what at the end of the uh yeah you know what at the end of the day looks similar looks very similar day looks similar looks very similar day looks similar looks very similar looks very similar I hate that you know looks very similar I hate that you know looks very similar I hate that you know you know a lot of open- source people you know a lot of open- source people you know a lot of open- source people got screwed by the cloud in the last 10 got screwed by the cloud in the last 10 got screwed by the cloud in the last 10 years and a lot and you saw people like years and a lot and you saw people like years and a lot and you saw people like I can't believe this you know we put all I can't believe this you know we put all I can't believe this you know we put all this work in and they built an entire this work in and they built an entire this work in and they built an entire cloud based on the work we did and cloud based on the work we did and cloud based on the work we did and they're making all the money and the they're making all the money and the they're making all the money and the cloud people say well but you said it cloud people say well but you said it cloud people say well but you said it was okay for us to use your code free of was okay for us to use your code free of was okay for us to use your code free of charge so I don't know what the problem charge so I don't know what the problem charge so I don't know what the problem is I know you're pissed off but we built is I know you're pissed off but we built is I know you're pissed off but we built an entire giant business called AWS on an entire giant business called AWS on an entire giant business called AWS on the backs of Open Source technology and the backs of Open Source technology and the backs of Open Source technology and we're number one and so you started we're number one and so you started we're number one and so you started seeing Cloud open source players start seeing Cloud open source players start seeing Cloud open source players start creating new licenses on some of their creating new licenses on some of their creating new licenses on some of their stuff where it said if it's going to be stuff where it said if it's going to be stuff where it said if it's going to be a hosted Cloud thing then you've got to a hosted Cloud thing then you've got to a hosted Cloud thing then you've got to do it this way or youve got to or you do it this way or youve got to or you do it this way or youve got to or you saw some of them creating their own saw some of them creating their own saw some of them creating their own little little little clouds to host their stuff you know clouds to host their stuff you know clouds to host their stuff you know because I'm sure they're all just going

because I'm sure they're all just going because I'm sure they're all just going you know what do I do how do I because you know what do I do how do I because you know what do I do how do I because they're all getting cannibalized by they're all getting cannibalized by they're all getting cannibalized by Cloud players you know Prett well I mean Cloud players you know Prett well I mean Cloud players you know Prett well I mean but they you know it's it's a little bit but they you know it's it's a little bit but they you know it's it's a little bit of Genius right because if you want to of Genius right because if you want to of Genius right because if you want to be in any one of the csp's marketplace be in any one of the csp's marketplace be in any one of the csp's marketplace they all have this review process where they all have this review process where they all have this review process where they want to look at your architecture yeah now any of us know you architecture yeah now any of us know you if I start looking at your architecture if I start looking at your architecture if I start looking at your architecture I'm GNA be like hey wait a minute how I'm GNA be like hey wait a minute how I'm GNA be like hey wait a minute how are you doing this right here and you're are you doing this right here and you're are you doing this right here and you're doing this and I mean now all of a doing this and I mean now all of a doing this and I mean now all of a sudden all the little secrets come out sudden all the little secrets come out sudden all the little secrets come out yeah but but Bill isn't that true isn't yeah but but Bill isn't that true isn't yeah but but Bill isn't that true isn't that true in that true in that true in valid in cases where the customer valid in cases where the customer valid in cases where the customer doesn't really get the value or get like doesn't really get the value or get like doesn't really get the value or get like when when they need to get into that when when they need to get into that when when they need to get into that level of details of the implementation level of details of the implementation level of details of the implementation is because there are concerns about the is because there are concerns about the is because there are concerns about the fact that hey why what am I paying for fact that hey why what am I paying for fact that hey why what am I paying for because if the value of that thing were because if the value of that thing were because if the value of that thing were to be that high and that good in terms to be that high and that good in terms to be that high and that good in terms of saving money in terms of generating of saving money in terms of generating of saving money in terms of generating more Revenue you know and in business more Revenue you know and in business more Revenue you know and in business they wouldn't even ask they would just they wouldn't even ask they would just they wouldn't even ask they would just be like hey your shirt sold say no be like hey your shirt sold say no be like hey your shirt sold say no problem right and and the vendor would problem right and and the vendor would problem right and and the vendor would say yeah no problem you can go ahead and say yeah no problem you can go ahead and say yeah no problem you can go ahead and they would just do that and go with it they would just do that and go with it they would just do that and go with it now if they start saying that the the now if they start saying that the the now if they start saying that the the value ad is like kind of like super low value ad is like kind of like super low value ad is like kind of like super low down there and we start looking at it down there and we start looking at it down there and we start looking at it saying hey maybe I can do it myself or I saying hey maybe I can do it myself or I saying hey maybe I can do it myself or I need to understand what I'm paying for need to understand what I'm paying for need to understand what I'm paying for here because um you know it's it's here because um you know it's it's here because um you know it's it's something that as it was saying looking something that as it was saying looking something that as it was saying looking into the details of how things are

into the details of how things are into the details of how things are implemented is it really necessary for a implemented is it really necessary for a implemented is it really necessary for a customer if they don't have if they see customer if they don't have if they see customer if they don't have if they see an immediate value and they will just go an immediate value and they will just go an immediate value and they will just go for it they won't even think about they for it they won't even think about they for it they won't even think about they won't even read the little lines on that won't even read the little lines on that won't even read the little lines on that contract they just sign down there and contract they just sign down there and contract they just sign down there and just use it yeah they would but you know just use it yeah they would but you know just use it yeah they would but you know what I think that we're in this state what I think that we're in this state what I think that we're in this state right now where um you know cyber right now where um you know cyber right now where um you know cyber security threats are through the roof security threats are through the roof security threats are through the roof privacy concerns are I mean I mean privacy concerns are I mean I mean privacy concerns are I mean I mean they're everywhere yeah so if you're they're everywhere yeah so if you're they're everywhere yeah so if you're bringing me this bringing me this bringing me this solution and you say here's what it is solution and you say here's what it is solution and you say here's what it is here's what it here's what it here's what it does they're going to say okay because does they're going to say okay because does they're going to say okay because so much of what we have right is so much of what we have right is so much of what we have right is predicated on people predicated on people predicated on people process and things great now same process and things great now same process and things great now same situation but if I sell you a service situation but if I sell you a service situation but if I sell you a service and tell you with a service I take on and tell you with a service I take on and tell you with a service I take on liability I will in ify you if anything liability I will in ify you if anything liability I will in ify you if anything goes wrong would you would you want to goes wrong would you would you want to goes wrong would you would you want to know how things are implemented despite know how things are implemented despite know how things are implemented despite like all the the privacy and and if if like all the the privacy and and if if like all the the privacy and and if if the risk is down because you're not the risk is down because you're not the risk is down because you're not doing it yourself and the vendor is doing it yourself and the vendor is doing it yourself and the vendor is telling you no it's on me uh you know so telling you no it's on me uh you know so telling you no it's on me uh you know so don't don't worry about it C would just don't don't worry about it C would just don't don't worry about it C would just go for it right and I mean most most I go for it right and I mean most most I go for it right and I mean most most I would say most would most Enterprise uh would say most would most Enterprise uh would say most would most Enterprise uh buyers would it's when you're dealing buyers would it's when you're dealing buyers would it's when you're dealing with local city and state with local city and state with local city and state government that that changes the game government that that changes the game government that that changes the game even if you say even if you say I'm

even if you say even if you say I'm even if you say even if you say I'm going to take liability they're GNA go going to take liability they're GNA go going to take liability they're GNA go that's a that's a that's a requirement it's not you're not doing me requirement it's not you're not doing me requirement it's not you're not doing me any favors you are mandated to do this any favors you are mandated to do this any favors you are mandated to do this if we buy from you and and as a service if we buy from you and and as a service if we buy from you and and as a service now now they're saying and on top of now now they're saying and on top of now now they're saying and on top of that we want to we want this and we want that we want to we want this and we want that we want to we want this and we want I mean so these things make it um uh a I mean so these things make it um uh a I mean so these things make it um uh a challenge to do business with local city challenge to do business with local city challenge to do business with local city and state government um you know what um and state government um you know what um and state government um you know what um you're going onto a field that that I'm you're going onto a field that that I'm you're going onto a field that that I'm I'm if not passionate at Le interested I'm if not passionate at Le interested I'm if not passionate at Le interested in which is the level of Regulation when in which is the level of Regulation when in which is the level of Regulation when you get closer to government agencies you get closer to government agencies you get closer to government agencies States and so on there is more States and so on there is more States and so on there is more regulations that you have to work with regulations that you have to work with regulations that you have to work with and um and and when you are in the pure and um and and when you are in the pure and um and and when you are in the pure Enterprise business regulations are Enterprise business regulations are Enterprise business regulations are further away you you you need to to deal further away you you you need to to deal further away you you you need to to deal with them but they're further away with them but they're further away with them but they're further away especially in the US coming myself from especially in the US coming myself from especially in the US coming myself from Europe as an Enterprise you have to deal Europe as an Enterprise you have to deal Europe as an Enterprise you have to deal with regulations so that's normal right with regulations so that's normal right with regulations so that's normal right and so switching from a normal customer and so switching from a normal customer and so switching from a normal customer to a uh you know government customer is to a uh you know government customer is to a uh you know government customer is is not a big deal um here in the US it's is not a big deal um here in the US it's is not a big deal um here in the US it's really different I I hear you and yeah I really different I I hear you and yeah I really different I I hear you and yeah I regulations definitely to me are are one regulations definitely to me are are one regulations definitely to me are are one of the reasons why you need to pay of the reasons why you need to pay of the reasons why you need to pay attention um and that's why you have attention um and that's why you have attention um and that's why you have these certifications as well right once these certifications as well right once these certifications as well right once you have a solution that is certified you have a solution that is certified you have a solution that is certified for whatever regulations then well yeah and you know I'm so glad then well yeah and you know I'm so glad that the guy from Europe is the one who that the guy from Europe is the one who that the guy from Europe is the one who brought up the whole regulation thing brought up the whole regulation thing brought up the whole regulation thing and not me so I don't look like a bad and not me so I don't look like a bad and not me so I don't look like a bad guy like usual thanks I'm here for I'm

guy like usual thanks I'm here for I'm guy like usual thanks I'm here for I'm here for you man I'm here no I mean you here for you man I'm here no I mean you here for you man I'm here no I mean you have to look at those you have to look have to look at those you have to look have to look at those you have to look at those things I mean this is when when at those things I mean this is when when at those things I mean this is when when we're whatever we're building whenever we're whatever we're building whenever we're whatever we're building whenever we're building it it's it's we're we're building it it's it's we're we're building it it's it's we're looking at you know cyber security first looking at you know cyber security first looking at you know cyber security first and F first and foremost as the and F first and foremost as the and F first and foremost as the foundation and then as we rise up the foundation and then as we rise up the foundation and then as we rise up the stack we're starting to place stack we're starting to place stack we're starting to place requirements on the other pieces so if requirements on the other pieces so if requirements on the other pieces so if if we're using anything you know there if we're using anything you know there if we're using anything you know there we'll say we don't care what your we'll say we don't care what your we'll say we don't care what your transport is as long as it complies with transport is as long as it complies with transport is as long as it complies with these these these things so if you give me a transport and things so if you give me a transport and things so if you give me a transport and it's not TLS I got a it's not TLS I got a it's not TLS I got a problem and and in some instances if problem and and in some instances if problem and and in some instances if it's not dtls I got a it's not dtls I got a it's not dtls I got a problem right um UD person no he's leaving in the real life person no he's leaving in the real life he's leaving in the real life you know he's leaving in the real life you know he's leaving in the real life you know of actual customers and actually of actual customers and actually of actual customers and actually delivering things that work and that delivering things that work and that delivering things that work and that that are used and that add value at the that are used and that add value at the that are used and that add value at the end of the day yes and and I mean and end of the day yes and and I mean and end of the day yes and and I mean and and from a from a privacy perspective and from a from a privacy perspective and from a from a privacy perspective it's it's one of those things it's like it's it's one of those things it's like it's it's one of those things it's like you you latch on to a certain way of you you latch on to a certain way of you you latch on to a certain way of doing things and I mean you know and you doing things and I mean you know and you doing things and I mean you know and you and you just go and you and you say this and you just go and you and you say this and you just go and you and you say this is the best uh you have to become you is the best uh you have to become you is the best uh you have to become you have to stay and maintain being a have to stay and maintain being a have to stay and maintain being a student of technology and understand student of technology and understand student of technology and understand what's happening across the what's happening across the what's happening across the landscape uh and if there is something landscape uh and if there is something landscape uh and if there is something that's actually better you got to look that's actually better you got to look that's actually better you got to look at your own stuff and go okay well look

at your own stuff and go okay well look at your own stuff and go okay well look let's pop that one out or let's pop this let's pop that one out or let's pop this let's pop that one out or let's pop this one in or let's add support for this so one in or let's add support for this so one in or let's add support for this so that you know you're going to have a that you know you're going to have a that you know you're going to have a varying degree of of technical customers varying degree of of technical customers varying degree of of technical customers that are going to say hey wait a minute that are going to say hey wait a minute that are going to say hey wait a minute we know that there's exploits here we we know that there's exploits here we we know that there's exploits here we know that there's a problem here and know that there's a problem here and know that there's a problem here and what are you doing about it so true so what are you doing about it so true so what are you doing about it so true so true and you need to understand the true and you need to understand the true and you need to understand the constraints you're working in constraints you're working in constraints you're working in regulations is one of these constraints regulations is one of these constraints regulations is one of these constraints and you have to work in the boundary of and you have to work in the boundary of and you have to work in the boundary of these constraints because that's that's these constraints because that's that's these constraints because that's that's where you're safe where you can where you're safe where you can where you're safe where you can guarantee anything to a customer and for guarantee anything to a customer and for guarantee anything to a customer and for a customer to make sure that they are uh a customer to make sure that they are uh a customer to make sure that they are uh in a good place when using your services in a good place when using your services in a good place when using your services and solutions yep agreed no funny thing and solutions yep agreed no funny thing and solutions yep agreed no funny thing that you say that because I started that you say that because I started that you say that because I started asking questions one of our partners you asking questions one of our partners you asking questions one of our partners you know we're we're like okay we're gonna know we're we're like okay we're gonna know we're we're like okay we're gonna integrate and they're like well we need integrate and they're like well we need integrate and they're like well we need a tight integration I'm like no we're a tight integration I'm like no we're a tight integration I'm like no we're not doing a tight integration we're not doing a tight integration we're not doing a tight integration we're going to a very abstracted integration going to a very abstracted integration going to a very abstracted integration so we're going to create so we're going to create so we're going to create interoperability because I don't know interoperability because I don't know interoperability because I don't know what you're doing on the Privacy side what you're doing on the Privacy side what you're doing on the Privacy side they said Oh Well we anonymize I'm like they said Oh Well we anonymize I'm like they said Oh Well we anonymize I'm like [ __ ] probably probally you're not [ __ ] probably probally you're not [ __ ] probably probally you're not anonymizing you're anonymizing I'm like anonymizing you're anonymizing I'm like anonymizing you're anonymizing I'm like the data is still there right we blur the data is still there right we blur the data is still there right we blur out this I'm like that doesn't mean out this I'm like that doesn't mean out this I'm like that doesn't mean anything that can be ripped off and anything that can be ripped off and anything that can be ripped off and everybody can see it you yeah everybody can see it you yeah everybody can see it you yeah it's true right and when I talk with it's true right and when I talk with it's true right and when I talk with companies that are building tools and companies that are building tools and companies that are building tools and I'm working with their development teams I'm working with their development teams I'm working with their development teams I'm saying don't build it so tightly

I'm saying don't build it so tightly I'm saying don't build it so tightly where people can't take stuff out of it where people can't take stuff out of it where people can't take stuff out of it the data right right if you do it's the data right right if you do it's the data right right if you do it's gonna be hard it's gonna make it hard gonna be hard it's gonna make it hard gonna be hard it's gonna make it hard for you to sell your product in for you to sell your product in for you to sell your product in different markets that's right true yeah different markets that's right true yeah different markets that's right true yeah I like the term zero I like the term zero I like the term zero trust approach things with a zero trust trust approach things with a zero trust trust approach things with a zero trust mentality don't trust anything don't mentality don't trust anything don't mentality don't trust anything don't trust anyone just like trust anyone just like trust anyone just like you know but I think it's a good it's a you know but I think it's a good it's a you know but I think it's a good it's a good thing to have this kind of approach good thing to have this kind of approach good thing to have this kind of approach AB well I tie the zero trust to AB well I tie the zero trust to AB well I tie the zero trust to continuous continuous continuous authentication and I I do that from a authentication and I I do that from a authentication and I I do that from a solution perspective as well as from a solution perspective as well as from a solution perspective as well as from a partner perspective so if I have a partner perspective so if I have a partner perspective so if I have a partner I don't trust you and you tell partner I don't trust you and you tell partner I don't trust you and you tell me you're going to do something I'm me you're going to do something I'm me you're going to do something I'm going to continuously authenticate going to continuously authenticate going to continuously authenticate you good right good that's the way to go you good right good that's the way to go you good right good that's the way to go that's good think about how zero trust that's good think about how zero trust that's good think about how zero trust might work in traditional iot platform might work in traditional iot platform might work in traditional iot platform you know you know before zero trust from you know you know before zero trust from you know you know before zero trust from what's his name from Denmark who what's his name from Denmark who what's his name from Denmark who invented it you know it was like well invented it you know it was like well invented it you know it was like well we've got a moat around our data center we've got a moat around our data center we've got a moat around our data center our cloud and once you're in there our cloud and once you're in there our cloud and once you're in there everything's good you know it's like everything's good you know it's like everything's good you know it's like your device is sending Telemetry over your device is sending Telemetry over your device is sending Telemetry over the Internet or whatever and that first the Internet or whatever and that first the Internet or whatever and that first moment you capture and you authenticate moment you capture and you authenticate moment you capture and you authenticate that packet of data it says oh yeah your that packet of data it says oh yeah your that packet of data it says oh yeah your device 25 and here's your security token device 25 and here's your security token device 25 and here's your security token or whatever you're good I'm going to or whatever you're good I'm going to or whatever you're good I'm going to drop you into some kind of message cue drop you into some kind of message cue drop you into some kind of message cue or something like that but then people or something like that but then people or something like that but then people weren't necessarily reauthenticate that weren't necessarily reauthenticate that weren't necessarily reauthenticate that packet on the next stage of the journey

packet on the next stage of the journey packet on the next stage of the journey like I'm going to hydrate a digital twin like I'm going to hydrate a digital twin like I'm going to hydrate a digital twin or I'm going to send it to this database or I'm going to send it to this database or I'm going to send it to this database or I'm whatever and so to do that true or I'm whatever and so to do that true or I'm whatever and so to do that true zero trust always authenticating over zero trust always authenticating over zero trust always authenticating over and over again you're it's like every and over again you're it's like every and over again you're it's like every step along the way you got to step along the way you got to step along the way you got to reauthenticate that packet of data reauthenticate that packet of data reauthenticate that packet of data somehow yep yep one one 100% I mean this somehow yep yep one one 100% I mean this somehow yep yep one one 100% I mean this is we ask our own customers the the the is we ask our own customers the the the is we ask our own customers the the the question when they're talking about oh question when they're talking about oh question when they're talking about oh well you know we with this we can do x y well you know we with this we can do x y well you know we with this we can do x y andz and we can you know bring on a you andz and we can you know bring on a you andz and we can you know bring on a you know a next set of sensors I'm like hold know a next set of sensors I'm like hold know a next set of sensors I'm like hold up time out what's the cost of bringing up time out what's the cost of bringing up time out what's the cost of bringing on that new on that new on that new sensor and how does that work you know sensor and how does that work you know sensor and how does that work you know and and and and then we get into the so and and and and then we get into the so and and and and then we get into the so easily it it's a way to dissect exactly easily it it's a way to dissect exactly easily it it's a way to dissect exactly what it is that they're saying and what it is that they're saying and what it is that they're saying and exactly what it is that's needed in exactly what it is that's needed in exactly what it is that's needed in order to you there's no such thing as order to you there's no such thing as order to you there's no such thing as future proof there is continuous future proof there is continuous future proof there is continuous Improvement within the Improvement within the Improvement within the solution so we look at it as if if we're solution so we look at it as if if we're solution so we look at it as if if we're sitting and we're the edge component sitting and we're the edge component sitting and we're the edge component we're looking at those sensors and we're we're looking at those sensors and we're we're looking at those sensors and we're saying all right well there's got to be saying all right well there's got to be saying all right well there's got to be a traffic cop so before anything comes a traffic cop so before anything comes a traffic cop so before anything comes onto that Network it's got to be who are onto that Network it's got to be who are onto that Network it's got to be who are you what's your you what's your you what's your role and what services do you need role and what services do you need role and what services do you need access to access to access to yep and then we're going to validate yep and then we're going to validate yep and then we're going to validate that and you'll get a certificate that that and you'll get a certificate that that and you'll get a certificate that actually allows you to do those things actually allows you to do those things actually allows you to do those things oh and then by the way we're going to oh and then by the way we're going to oh and then by the way we're going to continuously authenticate you to make continuously authenticate you to make continuously authenticate you to make sure that you're not changing yeah and

sure that you're not changing yeah and sure that you're not changing yeah and and that's that's interesting brings up and that's that's interesting brings up and that's that's interesting brings up some memories of the time it was um you some memories of the time it was um you some memories of the time it was um you know Microsoft and the windows embedded know Microsoft and the windows embedded know Microsoft and the windows embedded group and um good buddy of mine Mike group and um good buddy of mine Mike group and um good buddy of mine Mike Hall was working with microsof research Hall was working with microsof research Hall was working with microsof research on trying to Define what a device on trying to Define what a device on trying to Define what a device identity was you know as in you know identity was you know as in you know identity was you know as in you know identity platforms they know really well identity platforms they know really well identity platforms they know really well users they don't know devices they know users they don't know devices they know users they don't know devices they know a user is logged in onto a machine and a user is logged in onto a machine and a user is logged in onto a machine and very often delegates their permission to very often delegates their permission to very often delegates their permission to the applications or whatever services the applications or whatever services the applications or whatever services are running on that machine and that's are running on that machine and that's are running on that machine and that's the way lots of it uh platforms are the way lots of it uh platforms are the way lots of it uh platforms are dealing with identifying a packet of dealing with identifying a packet of dealing with identifying a packet of data coming from a machine it comes from data coming from a machine it comes from data coming from a machine it comes from it not a machine comes from a user very it not a machine comes from a user very it not a machine comes from a user very often and and it was like rob you know often and and it was like rob you know often and and it was like rob you know Mike right Mike Hall and he was thinking Mike right Mike Hall and he was thinking Mike right Mike Hall and he was thinking about that yeah he was thinking about about that yeah he was thinking about about that yeah he was thinking about that 15 years ago and he was already that 15 years ago and he was already that 15 years ago and he was already trying to Define what the device trying to Define what the device trying to Define what the device identity was at a time we're just identity was at a time we're just identity was at a time we're just talking about connected devices and he talking about connected devices and he talking about connected devices and he was like wait a second so we're going to was like wait a second so we're going to was like wait a second so we're going to bring these things online so they need bring these things online so they need bring these things online so they need to have an identity and he he actually to have an identity and he he actually to have an identity and he he actually there wasn't hubal battle for him there wasn't hubal battle for him there wasn't hubal battle for him because no one wanted to hear about oh because no one wanted to hear about oh because no one wanted to hear about oh we need to change the way we're we're we need to change the way we're we're we need to change the way we're we're dealing with identities it's not a user dealing with identities it's not a user dealing with identities it's not a user anymore we don't there's no there's no anymore we don't there's no there's no anymore we don't there's no there's no you know birst date or or uh you know you know birst date or or uh you know you know birst date or or uh you know any other way to identify that person no any other way to identify that person no any other way to identify that person no it's not a person it's a device and we it's not a person it's a device and we it's not a person it's a device and we had to do that in embedded devices with

had to do that in embedded devices with had to do that in embedded devices with smartphones you know what's the you know smartphones you know what's the you know smartphones you know what's the you know there might be a user using the there might be a user using the there might be a user using the smartphone but there was also the notion smartphone but there was also the notion smartphone but there was also the notion of identifier for the smartphone itself of identifier for the smartphone itself of identifier for the smartphone itself or eded stuff um like if I go or eded stuff um like if I go or eded stuff um like if I go smartphones smartphones have decided to smartphones smartphones have decided to smartphones smartphones have decided to go was the SIM card identity right which go was the SIM card identity right which go was the SIM card identity right which is not the right way of going because is not the right way of going because is not the right way of going because that Sim C can be put that Sim C can be put that Sim C can be put machine a lot of people I know today machine a lot of people I know today machine a lot of people I know today have told me people who are a member of have told me people who are a member of have told me people who are a member of this team who are never on the show ever this team who are never on the show ever this team who are never on the show ever who love to bash people on LinkedIn will who love to bash people on LinkedIn will who love to bash people on LinkedIn will tell you that you just should use a SIM tell you that you just should use a SIM tell you that you just should use a SIM card for everything even if you're not card for everything even if you're not card for everything even if you're not using cellular I'm like what so go go go using cellular I'm like what so go go go using cellular I'm like what so go go go talk to the biggest you know lurker on talk to the biggest you know lurker on talk to the biggest you know lurker on the on on LinkedIn Rick bolat he'll tell the on on LinkedIn Rick bolat he'll tell the on on LinkedIn Rick bolat he'll tell you he wants you to the syb hey you know you he wants you to the syb hey you know you he wants you to the syb hey you know what there was a time when we were what there was a time when we were what there was a time when we were working on building a longhorn at working on building a longhorn at working on building a longhorn at Microsoft that uh our team was asked Microsoft that uh our team was asked Microsoft that uh our team was asked about working we worked with the windows about working we worked with the windows about working we worked with the windows people to with the idea of doing a SIM people to with the idea of doing a SIM people to with the idea of doing a SIM card and using that as a unique card and using that as a unique card and using that as a unique identifier for everybody on a longhorn identifier for everybody on a longhorn identifier for everybody on a longhorn machine and then that didn't get machine and then that didn't get machine and then that didn't get launched and then we did Vista whatever launched and then we did Vista whatever launched and then we did Vista whatever but people are always thinking to your but people are always thinking to your but people are always thinking to your point they're always thinking what is point they're always thinking what is point they're always thinking what is that unique unique way to do an ID you that unique unique way to do an ID you that unique unique way to do an ID you know is it some GD is it a serial number know is it some GD is it a serial number know is it some GD is it a serial number is it something that's in the hardware is it something that's in the hardware is it something that's in the hardware is it something you know I mean I don't is it something you know I mean I don't is it something you know I mean I don't know man I mean look SIM cards can be know man I mean look SIM cards can be know man I mean look SIM cards can be spoofed yeah all right SIM cards can be

spoofed yeah all right SIM cards can be spoofed yeah all right SIM cards can be spoofed what I mean this is why I think spoofed what I mean this is why I think spoofed what I mean this is why I think the Integrity of Any Given devic is what the Integrity of Any Given devic is what the Integrity of Any Given devic is what you're looking at the device ID uh is you're looking at the device ID uh is you're looking at the device ID uh is typically I mean from the way way I'm typically I mean from the way way I'm typically I mean from the way way I'm kind of looking at it's multiple things kind of looking at it's multiple things kind of looking at it's multiple things it's not a single unique identifier so it's not a single unique identifier so it's not a single unique identifier so we're looking at MAC address we're we're looking at MAC address we're we're looking at MAC address we're looking if it's a cell we're looking at looking if it's a cell we're looking at looking if it's a cell we're looking at IMEI with I we're looking at a series of IMEI with I we're looking at a series of IMEI with I we're looking at a series of things we're looking at what the things we're looking at what the things we're looking at what the firmware version is is running on that firmware version is is running on that firmware version is is running on that device if it's an OS what is it um we're device if it's an OS what is it um we're device if it's an OS what is it um we're looking at that that's how you get on looking at that that's how you get on looking at that that's how you get on the network yeah yeah kind of the um I the network yeah yeah kind of the um I the network yeah yeah kind of the um I was trying to to to find what the what's was trying to to to find what the what's was trying to to to find what the what's the equivalent in the device world of the equivalent in the device world of the equivalent in the device world of Biometrics for humans it's a series of Biometrics for humans it's a series of Biometrics for humans it's a series of things right Ser authenticate a human things right Ser authenticate a human things right Ser authenticate a human based on several Biometrics like to make based on several Biometrics like to make based on several Biometrics like to make to to actually cross reference and make to to actually cross reference and make to to actually cross reference and make sure that if you know fingerprint has sure that if you know fingerprint has sure that if you know fingerprint has been spoofed or replaced that now you been spoofed or replaced that now you been spoofed or replaced that now you look at the retina whatever and you have look at the retina whatever and you have look at the retina whatever and you have another another part of that biometric another another part of that biometric another another part of that biometric that is unique to that human being so that is unique to that human being so that is unique to that human being so what's the equivalent for machines I what's the equivalent for machines I what's the equivalent for machines I like your approach bill of saying it's like your approach bill of saying it's like your approach bill of saying it's several things it's not one piece of several things it's not one piece of several things it's not one piece of information not that seed in that H that information not that seed in that H that information not that seed in that H that comes encrypted because even that could comes encrypted because even that could comes encrypted because even that could be SPO but maybe a be SPO but maybe a be SPO but maybe a combination definitely gives you a combination definitely gives you a combination definitely gives you a better percentage of uh you know better percentage of uh you know better percentage of uh you know accuracy on identifying a device agreed accuracy on identifying a device agreed accuracy on identifying a device agreed because what happens if you don't use because what happens if you don't use because what happens if you don't use several things for a fingerprint you several things for a fingerprint you several things for a fingerprint you just use one thing I'll tell you what just use one thing I'll tell you what just use one thing I'll tell you what happens Wesley Snipes takes your eyeball

happens Wesley Snipes takes your eyeball happens Wesley Snipes takes your eyeball on the end of a pen and holds it up to a on the end of a pen and holds it up to a on the end of a pen and holds it up to a retina scanner in Demolition Man what retina scanner in Demolition Man what retina scanner in Demolition Man what happens true true happens true true happens true true all the way to the end like that yeah we all the way to the end like that yeah we all the way to the end like that yeah we we do need to have a conversation around we do need to have a conversation around we do need to have a conversation around authentication and what that means uh authentication and what that means uh authentication and what that means uh because it can't mean one thing and it because it can't mean one thing and it because it can't mean one thing and it can't always mean you know retina scan can't always mean you know retina scan can't always mean you know retina scan or going farther towards all these kind or going farther towards all these kind or going farther towards all these kind of opian ideas I think people do enough of opian ideas I think people do enough of opian ideas I think people do enough things that can make them unique so part things that can make them unique so part things that can make them unique so part of authentication I think maybe you know of authentication I think maybe you know of authentication I think maybe you know Behavior history certain things but I Behavior history certain things but I Behavior history certain things but I think you know I'm especially when I'm think you know I'm especially when I'm think you know I'm especially when I'm thinking about a lot of companies trying thinking about a lot of companies trying thinking about a lot of companies trying to have to deal with like Aid to have to deal with like Aid to have to deal with like Aid verification and stuff like that I think verification and stuff like that I think verification and stuff like that I think you know everyone's not going to throw you know everyone's not going to throw you know everyone's not going to throw their ID up on any random website that's their ID up on any random website that's their ID up on any random website that's just not going to happen so like in an just not going to happen so like in an just not going to happen so like in an Enterprise we need to just rethink what Enterprise we need to just rethink what Enterprise we need to just rethink what authentication means and and as Bill authentication means and and as Bill authentication means and and as Bill said will be I think to be successful it said will be I think to be successful it said will be I think to be successful it will have to be several things not just will have to be several things not just will have to be several things not just one one one thing yeah I agree and that kind of blow thing yeah I agree and that kind of blow thing yeah I agree and that kind of blow apart the whole notion of we'll just use apart the whole notion of we'll just use apart the whole notion of we'll just use x509 certificates on my device oh my God x509 certificates on my device oh my God x509 certificates on my device oh my God but server stuff man think that's the but server stuff man think that's the but server stuff man think that's the gold standard for security you know and gold standard for security you know and gold standard for security you know and I well I mean I'm I'm gonna say this and I well I mean I'm I'm gonna say this and I well I mean I'm I'm gonna say this and this is how I'll go out don't believe me this is how I'll go out don't believe me this is how I'll go out don't believe me listen to Debbie listen to Debbie that's

listen to Debbie listen to Debbie that's listen to Debbie listen to Debbie that's the default answer for everything I the default answer for everything I the default answer for everything I think think think listen yeah exactly exactly listen yeah exactly exactly listen yeah exactly exactly I love it I love it well I guess we can I love it I love it well I guess we can I love it I love it well I guess we can wrap it up here Bill do you want to take wrap it up here Bill do you want to take wrap it up here Bill do you want to take us out please you know what absolutely us out please you know what absolutely us out please you know what absolutely hey everyone look we're coming to we're hey everyone look we're coming to we're hey everyone look we're coming to we're actually coming to the end of the year actually coming to the end of the year actually coming to the end of the year and this is one of the last episodes and this is one of the last episodes and this is one of the last episodes you're going to get in 2024 and we're you're going to get in 2024 and we're you're going to get in 2024 and we're going to be heading into 2025 with a going to be heading into 2025 with a going to be heading into 2025 with a bang but in the meantime focus on bang but in the meantime focus on bang but in the meantime focus on Solutions get listen to your customer Solutions get listen to your customer Solutions get listen to your customer base and put cyber security and privacy base and put cyber security and privacy base and put cyber security and privacy top of mind every single time and you top of mind every single time and you top of mind every single time and you will find success won't always be fast will find success won't always be fast will find success won't always be fast it won't always be easy but listen to it won't always be easy but listen to it won't always be easy but listen to iot Coffee Talk hit that like button go iot Coffee Talk hit that like button go iot Coffee Talk hit that like button go and follow Debbie Reynolds the data Diva and follow Debbie Reynolds the data Diva and follow Debbie Reynolds the data Diva she drops jewels and gems all day she drops jewels and gems all day she drops jewels and gems all day long and come back and see us again next long and come back and see us again next long and come back and see us again next week week week absolutely all right you've done that absolutely all right you've done that absolutely all right you've done that before before before all right adios everybody all right adios everybody all right adios everybody [Music]