IoT Coffee Talk: Episode 181 - The Halloween Sneaker Episode

[Music] [Music] the the the monsters happy Halloween everybody we're monsters happy Halloween everybody we're monsters happy Halloween everybody we're happy Halloween Halloween all the kids happy Halloween Halloween all the kids happy Halloween Halloween all the kids were calling it um hallow weekend oh were calling it um hallow weekend oh were calling it um hallow weekend oh really really yeah I noticed that really really yeah I noticed that really really yeah I noticed that trending and I was like what is that trending and I was like what is that trending and I was like what is that about like I guess they they have about like I guess they they have about like I guess they they have multiple days they get to celebrate and multiple days they get to celebrate and multiple days they get to celebrate and do all kinds of dressing do all kinds of dressing do all kinds of dressing up yeah yeah is this how lots of women up yeah yeah is this how lots of women up yeah yeah is this how lots of women have gone from having a birthday to a have gone from having a birthday to a have gone from having a birthday to a birthday month or birday week something birthday month or birday week something birthday month or birday week something like that can I do that I love those like that can I do that I love those like that can I do that I love those added accents there that's pretty added accents there that's pretty added accents there that's pretty awesome well you know uh Hall gonna try awesome well you know uh Hall gonna try awesome well you know uh Hall gonna try that out yeah did you guys ever that out yeah did you guys ever that out yeah did you guys ever um did you ever find that Halloween was um did you ever find that Halloween was um did you ever find that Halloween was a really weird one to explain to your a really weird one to explain to your a really weird one to explain to your kids as they were growing up you know kids as they were growing up you know kids as they were growing up you know because it has a lot to do with like because it has a lot to do with like because it has a lot to do with like death and death themes you know so you death and death themes you know so you death and death themes you know so you know my my three-year-old he's you know know my my three-year-old he's you know know my my three-year-old he's you know this was like the first time he really this was like the first time he really this was like the first time he really went went went trick-or-treating trick-or-treating trick-or-treating um he was like asking questions like um he was like asking questions like um he was like asking questions like Daddy what's that you know I had to Daddy what's that you know I had to Daddy what's that you know I had to explain what a dead body explain what a dead body explain what a dead body was and then you know he goes daddy was and then you know he goes daddy was and then you know he goes daddy what's that and he like well you know what's that and he like well you know what's that and he like well you know there's this guy named sat there's this guy named sat there's this guy named sat you know I like that's like one of his you know I like that's like one of his you know I like that's like one of his minions you know so I don't know it's minions you know so I don't know it's minions you know so I don't know it's just a really weird I don't it's a

just a really weird I don't it's a just a really weird I don't it's a really weird one really weird one really weird one to to um explain to your kids I find you to to um explain to your kids I find you to to um explain to your kids I find you know I tried not to explain it huh I know I tried not to explain it huh I know I tried not to explain it huh I tried not to explain anything it's just tried not to explain anything it's just tried not to explain anything it's just like dress up you know like just focus like dress up you know like just focus like dress up you know like just focus on the on the on the candy have fun yeah get you and bring candy have fun yeah get you and bring candy have fun yeah get you and bring home them Reese's peanut butter cups to home them Reese's peanut butter cups to home them Reese's peanut butter cups to Mom please thank you yeah Mom please thank you yeah Mom please thank you yeah exactly it's just dress up go get candy exactly it's just dress up go get candy exactly it's just dress up go get candy it's all good yeah it's all good yeah it's all good yeah exactly all right cool wow look at we exactly all right cool wow look at we exactly all right cool wow look at we have like a more than a full house crazy have like a more than a full house crazy have like a more than a full house crazy nice nice nice quum beautiful beautiful quum beautiful beautiful quum beautiful beautiful wow yeah hey wow yeah hey wow yeah hey how's this just means like no one else how's this just means like no one else how's this just means like no one else had anything better to do than hang out had anything better to do than hang out had anything better to do than hang out with each with each with each other that's what it means wonderful other that's what it means wonderful other that's what it means wonderful yeah yeah yeah yeah yeah yeah so how's every how's everyone so how's every how's everyone so how's every how's everyone doing well we we got we got the kids out doing well we we got we got the kids out doing well we we got we got the kids out to school this morning after a sugar to school this morning after a sugar to school this morning after a sugar high that was never planned so that high that was never planned so that high that was never planned so that that's that's a win for us parents and that's that's a win for us parents and that's that's a win for us parents and know they say today's the teachers worse know they say today's the teachers worse know they say today's the teachers worse like their worst nightmare because all like their worst nightmare because all like their worst nightmare because all the kids are coming to school nice and the kids are coming to school nice and the kids are coming to school nice and sugared up yeah actually my son had the sugared up yeah actually my son had the sugared up yeah actually my son had the worst uh breakdown meltdown this morning worst uh breakdown meltdown this morning worst uh breakdown meltdown this morning it was horrible he was coming down from it was horrible he was coming down from it was horrible he was coming down from that sugar High um yeah well he didn't that sugar High um yeah well he didn't that sugar High um yeah well he didn't eat that much candy and actually we eat that much candy and actually we eat that much candy and actually we ended up running out of candies to ended up running out of candies to ended up running out of candies to distribute the kids so we just distribute the kids so we just distribute the kids so we just distributed his

distributed his distributed his candy how dare you that's what you candy how dare you that's what you candy how dare you that's what you do yeah oh man I mean he he has plenty do yeah oh man I mean he he has plenty do yeah oh man I mean he he has plenty of sweets at home he doesn't need you of sweets at home he doesn't need you of sweets at home he doesn't need you know you know five years supply of know you know five years supply of know you know five years supply of lollipops you know that's just we used lollipops you know that's just we used lollipops you know that's just we used to be pretty bad we would you know to be pretty bad we would you know to be pretty bad we would you know they'd come home with their candy they'd they'd come home with their candy they'd they'd come home with their candy they'd keep them in buckets and we would kind keep them in buckets and we would kind keep them in buckets and we would kind of keep our eye on them in the kitchen of keep our eye on them in the kitchen of keep our eye on them in the kitchen and each day we take a handful and put and each day we take a handful and put and each day we take a handful and put them in the trash to whittle it down so them in the trash to whittle it down so them in the trash to whittle it down so they wouldn't know so they wouldn't eat they wouldn't know so they wouldn't eat they wouldn't know so they wouldn't eat all of it because it would be like just all of it because it would be like just all of it because it would be like just too way too much candy oh that's me but too way too much candy oh that's me but too way too much candy oh that's me but that's what we did and they still don't that's what we did and they still don't that's what we did and they still don't know you know what's what's funnier is know you know what's what's funnier is know you know what's what's funnier is when they don't when they think that when they don't when they think that when they don't when they think that we're not going to find out so when I go we're not going to find out so when I go we're not going to find out so when I go through my uh you know little one's through my uh you know little one's through my uh you know little one's closet and I see where she's hiding the closet and I see where she's hiding the closet and I see where she's hiding the candy wrappers so I decided to grab all candy wrappers so I decided to grab all candy wrappers so I decided to grab all of them and I laid it out neatly on her of them and I laid it out neatly on her of them and I laid it out neatly on her bed with a note I said we're bed with a note I said we're bed with a note I said we're watching just a mess with her just when watching just a mess with her just when watching just a mess with her just when you think we're not we are you think we're not we are you think we're not we are let it's too funny wow so everybody had let it's too funny wow so everybody had let it's too funny wow so everybody had nothing better to do than jump on iot nothing better to do than jump on iot nothing better to do than jump on iot coffee talk that's amazing this is cool coffee talk that's amazing this is cool coffee talk that's amazing this is cool I don't think we have this many in a I don't think we have this many in a I don't think we have this many in a long time long time long time right our lives right our lives right our lives are Halloween are Halloween are Halloween special special hey Tom good to have you special special hey Tom good to have you special special hey Tom good to have you back man it's been a while thank you back man it's been a while thank you back man it's been a while thank you yeah I well to be honest yeah I wanted

yeah I well to be honest yeah I wanted yeah I well to be honest yeah I wanted to make the effort and come right and uh to make the effort and come right and uh to make the effort and come right and uh we were just on another podcast right so we were just on another podcast right so we were just on another podcast right so I thought what there's no way I can turn I thought what there's no way I can turn I thought what there's no way I can turn up for that and not turn up for this one up for that and not turn up for this one up for that and not turn up for this one so you know yeah yeah you guys hanging so you know yeah yeah you guys hanging so you know yeah yeah you guys hanging out with Barney yes yeah yeah that was out with Barney yes yeah yeah that was out with Barney yes yeah yeah that was that that was interesting it was good that that was interesting it was good that that was interesting it was good yeah it was good she's great yeah she yeah it was good she's great yeah she yeah it was good she's great yeah she she is um she's quite the character so she is um she's quite the character so she is um she's quite the character so yes you had to have your special quote yes you had to have your special quote yes you had to have your special quote or something or yeah yeah and I actually or something or yeah yeah and I actually or something or yeah yeah and I actually forgot I I actually just I just I just forgot I I actually just I just I just forgot I I actually just I just I just picked a really cool quote and then picked a really cool quote and then picked a really cool quote and then Katie was telling me oh it actually Katie was telling me oh it actually Katie was telling me oh it actually needed to be related and I tried to needed to be related and I tried to needed to be related and I tried to relate relate relate it so it was it was just a cool quote it so it was it was just a cool quote it so it was it was just a cool quote from from A Bronx Tale which is a cool from from A Bronx Tale which is a cool from from A Bronx Tale which is a cool film so uh yeah but Bill had the best film so uh yeah but Bill had the best film so uh yeah but Bill had the best quote bill you had the best quote quote bill you had the best quote quote bill you had the best quote right that crap won't right that crap won't right that crap won't work oh I thought he have something work oh I thought he have something work oh I thought he have something about about about fomo oh oh no no I just had to pick one fomo oh oh no no I just had to pick one fomo oh oh no no I just had to pick one that that was representative of me yeah that that was representative of me yeah that that was representative of me yeah and and that shit'll never work lives and and that shit'll never work lives and and that shit'll never work lives yeah yeah yeah well you know I mean that yeah yeah yeah well you know I mean that yeah yeah yeah well you know I mean that is the that is the problem right um is the that is the problem right um is the that is the problem right um there's a lot of I mean so you know there's a lot of I mean so you know there's a lot of I mean so you know obviously I haven't been on the show for obviously I haven't been on the show for obviously I haven't been on the show for quite some time it's because I've been quite some time it's because I've been quite some time it's because I've been going to all these it's busy season um going to all these it's busy season um going to all these it's busy season um but yeah you you

but yeah you you but yeah you you know you um you ask a few tough know you um you ask a few tough know you um you ask a few tough questions get under the hood and you questions get under the hood and you questions get under the hood and you find out wow okay this stuff is not find out wow okay this stuff is not find out wow okay this stuff is not going to happen for a going to happen for a going to happen for a while no I mean I'm serious people while no I mean I'm serious people while no I mean I'm serious people actually um if people actually knew what actually um if people actually knew what actually um if people actually knew what I know which I don't give out for free I know which I don't give out for free I know which I don't give out for free by the way people I just give you a feel by the way people I just give you a feel by the way people I just give you a feel for it um you you would just not you for it um you you would just not you for it um you you would just not you would be very wary about what you're would be very wary about what you're would be very wary about what you're hearing out there seriously it's just hearing out there seriously it's just hearing out there seriously it's just well well here's you know what lard well well here's you know what lard well well here's you know what lard here's the thing even if you were to here's the thing even if you were to here's the thing even if you were to tell us two things are going to happen tell us two things are going to happen tell us two things are going to happen well one part of the population doesn't well one part of the population doesn't well one part of the population doesn't know what to do with information so know what to do with information so know what to do with information so status quo and then the other ones are status quo and then the other ones are status quo and then the other ones are going to label you like you're going to label you like you're going to label you like you're absolutely nuts and why you're saying absolutely nuts and why you're saying absolutely nuts and why you're saying it's unbelievable and they're not going it's unbelievable and they're not going it's unbelievable and they're not going to do anything so either way to do anything so either way to do anything so either way yeah happens so let's go to another 6G yeah happens so let's go to another 6G yeah happens so let's go to another 6G conference that I need to know right now conference that I need to know right now conference that I need to know right now what 6G is going to do for me in what 6G is going to do for me in what 6G is going to do for me in 20 which I'm going to do by the way uh 20 which I'm going to do by the way uh 20 which I'm going to do by the way uh I'm I'm flying to San Francisco tomorrow I'm I'm flying to San Francisco tomorrow I'm I'm flying to San Francisco tomorrow look at Rob Rob's like Lord and I'm look at Rob Rob's like Lord and I'm look at Rob Rob's like Lord and I'm going to be moderating a 6G panel no why going to be moderating a 6G panel no why going to be moderating a 6G panel no why whether hey moderate the panel and talk whether hey moderate the panel and talk whether hey moderate the panel and talk about about about LTE you just look at you LTE you just look at you LTE you just look at you guys how do you how do you how do you do guys how do you how do you how do you do guys how do you how do you how do you do that when I mean hype we were just that when I mean hype we were just that when I mean hype we were just talking about talking about talking about hype oh you right here I mean are you

hype oh you right here I mean are you hype oh you right here I mean are you mad at me now bill is that thing are you mad at me now bill is that thing are you mad at me now bill is that thing are you mad at mad at mad at me you just got to set the tone you know me you just got to set the tone you know me you just got to set the tone you know what I mean it's just like it's just what I mean it's just like it's just what I mean it's just like it's just like my parents the thing that my like my parents the thing that my like my parents the thing that my parents would do to to make me feel the parents would do to to make me feel the parents would do to to make me feel the worse it wasn't to be mad they would worse it wasn't to be mad they would worse it wasn't to be mad they would just say you know what I'm so just say you know what I'm so just say you know what I'm so disappointed that's the worst right the disappointed that's the worst right the disappointed that's the worst right the disappointed is is so much worse I love disappointed is is so much worse I love disappointed is is so much worse I love using that one that was a good one well using that one that was a good one well using that one that was a good one well you know what you going to ask about the you know what you going to ask about the you know what you going to ask about the the detailed use cases for 6G and and the detailed use cases for 6G and and the detailed use cases for 6G and and what's deployed in the field today no what's deployed in the field today no what's deployed in the field today no but no but we already know it's it's for but no but we already know it's it's for but no but we already know it's it's for is for uh INB building coverage for Wei is for uh INB building coverage for Wei is for uh INB building coverage for Wei workor properties oh oh well then I workor properties oh oh well then I workor properties oh oh well then I guess you won't need very much of it don't want to be part of that it don't want to be part of that business that sounds like one problem business that sounds like one problem business that sounds like one problem that's a work from home business now and that's a work from home business now and that's a work from home business now and they say they're going to probably they say they're going to probably they say they're going to probably announce that they're going out of announce that they're going out of announce that they're going out of business like in the next week or business like in the next week or business like in the next week or something oh my god oh did they really something oh my god oh did they really something oh my god oh did they really yeah yeah there some blur in the news yeah yeah there some blur in the news yeah yeah there some blur in the news yesterday or something yeah yeah but but yesterday or something yeah yeah but but yesterday or something yeah yeah but but you know but you know and Adam Newman you know but you know and Adam Newman you know but you know and Adam Newman just laughing swimming in that swimming just laughing swimming in that swimming just laughing swimming in that swimming pool of real cash like real tangible I pool of real cash like real tangible I pool of real cash like real tangible I cash my stocks out cash my stocks out cash my stocks out Theo and I think Leonard isn't inspired Theo and I think Leonard isn't inspired Theo and I think Leonard isn't inspired by him which is why he's on creating the by him which is why he's on creating the by him which is why he's on creating the hype machine 100% you know so that he hype machine 100% you know so that he hype machine 100% you know so that he can swim in a bathtub full of cash can swim in a bathtub full of cash can swim in a bathtub full of cash before you know lights go out yeah you before you know lights go out yeah you before you know lights go out yeah you know what I just that's a good point I

know what I just that's a good point I know what I just that's a good point I just thought that's just thought that's just thought that's genius you are gonna you're gonna flip genius you are gonna you're gonna flip genius you are gonna you're gonna flip and pick up like so many and pick up like so many and pick up like so many clients what are you talking clients what are you talking clients what are you talking about not only that you're going to be about not only that you're going to be about not only that you're going to be part of defining what 6G is part of defining what 6G is part of defining what 6G is is probably yeah and you and you know is probably yeah and you and you know is probably yeah and you and you know how Leonard's getting paid with the how Leonard's getting paid with the how Leonard's getting paid with the 32,000 people that the big Telco OEM 32,000 people that the big Telco OEM 32,000 people that the big Telco OEM just let go a couple of weeks ago that's just let go a couple of weeks ago that's just let go a couple of weeks ago that's Leonard's Leonard's Leonard's money I thought he was getting paid in crypto you guys are you guys are so God crypto you guys are you guys are so God I think the team is aign we're trying I think the team is aign we're trying I think the team is aign we're trying we're trying to keep you from this 6G we're trying to keep you from this 6G we're trying to keep you from this 6G thing man we're we're just we're just thing man we're we're just we're just thing man we're we're just we're just trying to do your solid right here man trying to do your solid right here man trying to do your solid right here man 6G 6G 6G bullied I'm going to dis but Leonard did bullied I'm going to dis but Leonard did bullied I'm going to dis but Leonard did you explain that it's a panel about 6G you explain that it's a panel about 6G you explain that it's a panel about 6G for industry for industry for industry 5.0 5.0 5.0 no no more numbers no more no no more numbers no more no no more numbers no more numbers no um yeah so I'm going to numbers no um yeah so I'm going to numbers no um yeah so I'm going to disappoint you even more I volunteer for disappoint you even more I volunteer for disappoint you even more I volunteer for that panel that panel that panel wow hey you know what something good wow hey you know what something good wow hey you know what something good might come out a it you know I talk um might come out a it you know I talk um might come out a it you know I talk um we had had like a a a pretty in-depth we had had like a a a pretty in-depth we had had like a a a pretty in-depth conversation actually it was a pretty conversation actually it was a pretty conversation actually it was a pretty heated conversation about Ai and its heated conversation about Ai and its heated conversation about Ai and its future in 5G so um that ended up being future in 5G so um that ended up being future in 5G so um that ended up being pretty good I'm just hoping to recreate pretty good I'm just hoping to recreate pretty good I'm just hoping to recreate it with 6G and figure out where are

it with 6G and figure out where are it with 6G and figure out where are people's heads at with this stuff people's heads at with this stuff people's heads at with this stuff because you know the because you know the because you know the IMT uh 2030 stuff is just a joke I mean IMT uh 2030 stuff is just a joke I mean IMT uh 2030 stuff is just a joke I mean um and I said it out loud at 5G America um and I said it out loud at 5G America um and I said it out loud at 5G America like who came up with this sh [ __ ] you like who came up with this sh [ __ ] you like who came up with this sh [ __ ] you know it's like so high know it's like so high know it's like so high level you know there and you know what level you know there and you know what level you know there and you know what it's funny because now you see all these it's funny because now you see all these it's funny because now you see all these um podcasts and seminars talking about um podcasts and seminars talking about um podcasts and seminars talking about okay what is five 6G what is it going to okay what is five 6G what is it going to okay what is five 6G what is it going to be like nobody has a clue you know what be like nobody has a clue you know what be like nobody has a clue you know what I'm saying now everyone's now talking I'm saying now everyone's now talking I'm saying now everyone's now talking about subterahertz you know going moving about subterahertz you know going moving about subterahertz you know going moving away from terahertz silliness down to away from terahertz silliness down to away from terahertz silliness down to subter hers I mean you know what gels subter hers I mean you know what gels subter hers I mean you know what gels it's like what what problem are you it's like what what problem are you it's like what what problem are you trying to solve what are youy trying trying to solve what are youy trying trying to solve what are youy trying like right what problem are you trying like right what problem are you trying like right what problem are you trying to solve what what what are you going to to solve what what what are you going to to solve what what what are you going to do well I mean can we can can somebody do well I mean can we can can somebody do well I mean can we can can somebody tell me where 5G lives because I can't tell me where 5G lives because I can't tell me where 5G lives because I can't find it exactly there's no there's still find it exactly there's no there's still find it exactly there's no there's still no infrastructure for private 5G and so no infrastructure for private 5G and so no infrastructure for private 5G and so how are you going to get to 6G with the how are you going to get to 6G with the how are you going to get to 6G with the same infrastructure issues right like same infrastructure issues right like same infrastructure issues right like it's it's still if you want to deploy 5G it's it's still if you want to deploy 5G it's it's still if you want to deploy 5G in a factory you're going to have to in a factory you're going to have to in a factory you're going to have to deploy some sort of infrastructure with deploy some sort of infrastructure with deploy some sort of infrastructure with that and I haven't I haven't seen it oh that and I haven't I haven't seen it oh that and I haven't I haven't seen it oh yeah yeah I mean there's plenty already yeah yeah I mean there's plenty already yeah yeah I mean there's plenty already to do with just whatever it is that's to do with just whatever it is that's to do with just whatever it is that's coming with 5G Advanced and 6G really coming with 5G Advanced and 6G really coming with 5G Advanced and 6G really becomes a big question mark you know oh becomes a big question mark you know oh becomes a big question mark you know oh but what about Huawei talking about 5.5g I like it who has the knife that's

5.5g I like it who has the knife that's doing the networks license doing the networks license doing the networks license oh oh man is that Britney Spears meme oh oh man is that Britney Spears meme oh oh man is that Britney Spears meme with the knives oh my God I mean I don't with the knives oh my God I mean I don't with the knives oh my God I mean I don't that's what it is that's was doing the that's what it is that's was doing the that's what it is that's was doing the network slicing I heard that was a big network slicing I heard that was a big network slicing I heard that was a big um Halloween costume um um idea for a um Halloween costume um um idea for a um Halloween costume um um idea for a lot of people uh yesterday you guys are lot of people uh yesterday you guys are lot of people uh yesterday you guys are you know what I think look since since you know what I think look since since you know what I think look since since we're since we're on the topic I mean we're since we're on the topic I mean we're since we're on the topic I mean this is we as a society just have the this is we as a society just have the this is we as a society just have the hype problem and and every time there's hype problem and and every time there's hype problem and and every time there's a hyped up problem some people have to a hyped up problem some people have to a hyped up problem some people have to come up with a solution for the problem come up with a solution for the problem come up with a solution for the problem that doesn't exist but I read about that doesn't exist but I read about that doesn't exist but I read about because our good old friends from Ido because our good old friends from Ido because our good old friends from Ido who were acquired by uh Rob's previous who were acquired by uh Rob's previous who were acquired by uh Rob's previous employer um so now everyone know who who employer um so now everyone know who who employer um so now everyone know who who I should talk about otherwise I'll bring I should talk about otherwise I'll bring I should talk about otherwise I'll bring one of those routers but they're talking one of those routers but they're talking one of those routers but they're talking about hey you don't need to do like a about hey you don't need to do like a about hey you don't need to do like a fullon uh 5G we can do we can allocate fullon uh 5G we can do we can allocate fullon uh 5G we can do we can allocate SIM cards to different part and I'm like SIM cards to different part and I'm like SIM cards to different part and I'm like oh my God like we're making this just oh my God like we're making this just oh my God like we're making this just super complicated like who needs this super complicated like who needs this super complicated like who needs this just but but you know what it's the if just but but you know what it's the if just but but you know what it's the if it's a real opportunity if there's a it's a real opportunity if there's a it's a real opportunity if there's a time there everyone's just going to say time there everyone's just going to say time there everyone's just going to say the way they would deliver the thing the way they would deliver the thing the way they would deliver the thing with the stuff that's already in in the with the stuff that's already in in the with the stuff that's already in in the in the cart and that's what we get all in the cart and that's what we get all in the cart and that's what we get all these solutions for these problems and

these solutions for these problems and these solutions for these problems and then no one and then no one ends up then no one and then no one ends up then no one and then no one ends up doing anything because the customer is doing anything because the customer is doing anything because the customer is not stupid and they have 17 ways to not stupid and they have 17 ways to not stupid and they have 17 ways to potentially do this and then they just potentially do this and then they just potentially do this and then they just end up upgrading to Wi 56 which is they end up upgrading to Wi 56 which is they end up upgrading to Wi 56 which is they should have done in the first place yeah should have done in the first place yeah should have done in the first place yeah I think you can almost go to a store now I think you can almost go to a store now I think you can almost go to a store now and buy Wi-Fi 7 gear some of yes yeah and buy Wi-Fi 7 gear some of yes yeah and buy Wi-Fi 7 gear some of yes yeah ero is already shipping I think someone ero is already shipping I think someone ero is already shipping I think someone else I read the shipping it's GNA be a else I read the shipping it's GNA be a else I read the shipping it's GNA be a hard sell for someone to go try to go hard sell for someone to go try to go hard sell for someone to go try to go through all that pain of deploying through all that pain of deploying through all that pain of deploying private 5G when they can just run down private 5G when they can just run down private 5G when they can just run down to to to Staples and get Wi-Fi 7 gear that just Staples and get Wi-Fi 7 gear that just Staples and get Wi-Fi 7 gear that just smokes it it's like not even in the same smokes it it's like not even in the same smokes it it's like not even in the same universe of speed you know and people universe of speed you know and people universe of speed you know and people understand Wi-Fi [ __ ] just understand Wi-Fi [ __ ] just understand Wi-Fi [ __ ] just works throw up some APS baby you got an works throw up some APS baby you got an works throw up some APS baby you got an AP you got an AP here's the router you AP you got an AP here's the router you AP you got an AP here's the router you got one you know what I've just decided got one you know what I've just decided got one you know what I've just decided we should rename the show The Hype we should rename the show The Hype we should rename the show The Hype machine the hype machine the hype machine the hype machine that's what we're really all machine that's what we're really all machine that's what we're really all about yeah dude but you know like this about yeah dude but you know like this about yeah dude but you know like this um it did get away from us C you know um it did get away from us C you know um it did get away from us C you know for for a long time for for a long time for for a long time look if we go back to the to the 3gpp look if we go back to the to the 3gpp look if we go back to the to the 3gpp release dates that followed 1G 2G 3G for release dates that followed 1G 2G 3G for release dates that followed 1G 2G 3G for even even 5G there was this like okay it even even 5G there was this like okay it even even 5G there was this like okay it makes sense you know 5G capabilities makes sense you know 5G capabilities makes sense you know 5G capabilities there's a release schedule I know we there's a release schedule I know we there's a release schedule I know we were talking about it was either release were talking about it was either release were talking about it was either release 17 or 18 that was going to bring uh like

17 or 18 that was going to bring uh like 17 or 18 that was going to bring uh like real time uh synchronized timing for real time uh synchronized timing for real time uh synchronized timing for like you know industrial thing like and like you know industrial thing like and like you know industrial thing like and we were like like that is a big thing we were like like that is a big thing we were like like that is a big thing yeah but but it got lost like there were yeah but but it got lost like there were yeah but but it got lost like there were all these this proven way of re of doing all these this proven way of re of doing all these this proven way of re of doing the releases and then somehow it's like the releases and then somehow it's like the releases and then somehow it's like no just forget it let's figure out this no just forget it let's figure out this no just forget it let's figure out this open Rand thing and and and 6G to the open Rand thing and and and 6G to the open Rand thing and and and 6G to the liver industry 5.0 on a crypto liver industry 5.0 on a crypto liver industry 5.0 on a crypto platform I'm just just you're so right platform I'm just just you're so right platform I'm just just you're so right you're so right I think a lot of 5G just you're so right I think a lot of 5G just you're so right I think a lot of 5G just got lost I think it went into a sewer got lost I think it went into a sewer got lost I think it went into a sewer drain or Gutter It was kind of like to drain or Gutter It was kind of like to drain or Gutter It was kind of like to tie it in Halloween you know 5G was kind tie it in Halloween you know 5G was kind tie it in Halloween you know 5G was kind of going down the little water flowing of going down the little water flowing of going down the little water flowing along the curb there and they had the along the curb there and they had the along the curb there and they had the little paper boat and then there and little paper boat and then there and little paper boat and then there and then it goes in and then 5G looks in then it goes in and then 5G looks in then it goes in and then 5G looks in there it's like hey Georgie come here oh dude that that is like creep here oh dude that that is like creep that was like the creepiest scene oh my that was like the creepiest scene oh my that was like the creepiest scene oh my God that's what happened to all the [ __ ] but you know it's also the I mean [ __ ] but you know it's also the I mean it's I mean we're being this is the it's I mean we're being this is the it's I mean we're being this is the Halloween special because you know Halloween special because you know Halloween special because you know hindsight is 2020 and it's like you know hindsight is 2020 and it's like you know hindsight is 2020 and it's like you know we've known all along but you know we've known all along but you know we've known all along but you know another crazy thing is there was a lot another crazy thing is there was a lot another crazy thing is there was a lot of 5G kit that was sold and paid for and of 5G kit that was sold and paid for and of 5G kit that was sold and paid for and I think there were a lot of people that I think there were a lot of people that I think there were a lot of people that went holy [ __ ] we sold went holy [ __ ] we sold went holy [ __ ] we sold it okay okay well okay we sold it so

it okay okay well okay we sold it so it okay okay well okay we sold it so let's ship it and you know and and then let's ship it and you know and and then let's ship it and you know and and then you got to install it but but just don't you got to install it but but just don't you got to install it but but just don't worry about it and you know all the worry about it and you know all the worry about it and you know all the checks got caught uh you know caught up checks got caught uh you know caught up checks got caught uh you know caught up and then you know now we've hit the and then you know now we've hit the and then you know now we've hit the abyss because people are still deploying abyss because people are still deploying abyss because people are still deploying this stuff like there's there's kit in this stuff like there's there's kit in this stuff like there's there's kit in warehouses being deployed and they're warehouses being deployed and they're warehouses being deployed and they're not g to pick up that phone call to talk not g to pick up that phone call to talk not g to pick up that phone call to talk to you about the next upgrade to the to you about the next upgrade to the to you about the next upgrade to the thing that's sitting in the warehouse thing that's sitting in the warehouse thing that's sitting in the warehouse that I haven't even taken out of the that I haven't even taken out of the that I haven't even taken out of the palad yet it's just not happening yeah I palad yet it's just not happening yeah I palad yet it's just not happening yeah I mean it it's a digestion problem you mean it it's a digestion problem you mean it it's a digestion problem you know know um no there there are and know know um no there there are and know know um no there there are and there's still some very very serious there's still some very very serious there's still some very very serious problems ahead so the interesting thing problems ahead so the interesting thing problems ahead so the interesting thing is hey look you know the reason why I is hey look you know the reason why I is hey look you know the reason why I want to have I volunteer for this panel want to have I volunteer for this panel want to have I volunteer for this panel is I really want to see what's in the is I really want to see what's in the is I really want to see what's in the head of these guys because they're head of these guys because they're head of these guys because they're already afraid of me they know that I'm already afraid of me they know that I'm already afraid of me they know that I'm going to probably ask some freaking hard going to probably ask some freaking hard going to probably ask some freaking hard ass questions because I did at 5G ass questions because I did at 5G ass questions because I did at 5G americaas you know I basically said look americaas you know I basically said look americaas you know I basically said look okay am 5G let's let's cut the [ __ ] okay am 5G let's let's cut the [ __ ] okay am 5G let's let's cut the [ __ ] let's get straight to it where are you let's get straight to it where are you let's get straight to it where are you guys in using this are are you you know guys in using this are are you you know guys in using this are are you you know it says Network it says Network it says Network optimization how far are we what are the optimization how far are we what are the optimization how far are we what are the you what what do the economics look like you what what do the economics look like you what what do the economics look like what are those particular applications what are those particular applications what are those particular applications and functions that you're enabling that and functions that you're enabling that and functions that you're enabling that are going to be are going to be are going to be transformative and um sobering answers transformative and um sobering answers transformative and um sobering answers do you know what I'm saying and and so

do you know what I'm saying and and so do you know what I'm saying and and so I'm you know the um Karen who is uh you I'm you know the um Karen who is uh you I'm you know the um Karen who is uh you know uh with um Qualcomm he already know uh with um Qualcomm he already know uh with um Qualcomm he already knows he he knows what he's going to get knows he he knows what he's going to get knows he he knows what he's going to get himself into so well there's a little himself into so well there's a little himself into so well there's a little that element you know going in it's like that element you know going in it's like that element you know going in it's like oh [ __ ] Leonard's gonna be moderating so oh [ __ ] Leonard's gonna be moderating so oh [ __ ] Leonard's gonna be moderating so but Leonard isn't you know when are we but Leonard isn't you know when are we but Leonard isn't you know when are we going to look at the disaster like by going to look at the disaster like by going to look at the disaster like by opport by by the the opportunities opport by by the the opportunities opport by by the the opportunities here's what I mean I think there's here's what I mean I think there's here's what I mean I think there's enough evidence that there's not a enough evidence that there's not a enough evidence that there's not a single consumer out there that gives a single consumer out there that gives a single consumer out there that gives a crap about the nextg like I mean that is crap about the nextg like I mean that is crap about the nextg like I mean that is just debt in the water yeah um no one is just debt in the water yeah um no one is just debt in the water yeah um no one is going to pay more for it period And The going to pay more for it period And The going to pay more for it period And The Story So if we know that yeah so Story So if we know that yeah so Story So if we know that yeah so therefore the 5G monetization at the end therefore the 5G monetization at the end therefore the 5G monetization at the end user bit is just is just dead yeah when user bit is just is just dead yeah when user bit is just is just dead yeah when can we get to your point some real can we get to your point some real can we get to your point some real economics of like hey you know what um economics of like hey you know what um economics of like hey you know what um we had customer sentiment changed we had customer sentiment changed we had customer sentiment changed between you know when we deploy the between you know when we deploy the between you know when we deploy the strategy and great and this is how we're strategy and great and this is how we're strategy and great and this is how we're going to do it because I I sometimes try going to do it because I I sometimes try going to do it because I I sometimes try to catch up to my previous Tel life and to catch up to my previous Tel life and to catch up to my previous Tel life and when I hear you know end user when I hear you know end user when I hear you know end user monetization I turn that [ __ ] off man monetization I turn that [ __ ] off man monetization I turn that [ __ ] off man I'm like no yeah this is crazy good I'm like no yeah this is crazy good I'm like no yeah this is crazy good stuff what you're you're talking about stuff what you're you're talking about stuff what you're you're talking about but you know that's why we need the but you know that's why we need the but you know that's why we need the Pepto Pepto Pepto Bismol that's that's what we're in Bismol that's that's what we're in Bismol that's that's what we're in search of right we got to work on that search of right we got to work on that search of right we got to work on that but everyone is still focused on this but everyone is still focused on this but everyone is still focused on this indigestion problem right it's like we indigestion problem right it's like we indigestion problem right it's like we got you know we got to get that laxative

got you know we got to get that laxative got you know we got to get that laxative in there and you know get that freaking in there and you know get that freaking in there and you know get that freaking hype dooo like flushed out of the system hype dooo like flushed out of the system hype dooo like flushed out of the system that's really what has to happen but that's really what has to happen but that's really what has to happen but nobody's focused on that they're all nobody's focused on that they're all nobody's focused on that they're all focused on how do we get the ROI how do focused on how do we get the ROI how do focused on how do we get the ROI how do we somehow convert this investment into we somehow convert this investment into we somehow convert this investment into some radical Revenue opportunity and uh some radical Revenue opportunity and uh some radical Revenue opportunity and uh you know freaking live up to the hyped you know freaking live up to the hyped you know freaking live up to the hyped Tam how do we do that that's what Tam how do we do that that's what Tam how do we do that that's what everyone's still focused on so this everyone's still focused on so this everyone's still focused on so this whole monetization 5G monetization which whole monetization 5G monetization which whole monetization 5G monetization which is a frankly sorry guys it is a joke um is a frankly sorry guys it is a joke um is a frankly sorry guys it is a joke um I've I've sat on in so many of these I've I've sat on in so many of these I've I've sat on in so many of these things it's just the regurgitation of things it's just the regurgitation of things it's just the regurgitation of like crap from like three four five like crap from like three four five like crap from like three four five years ago is just nonsense right but how years ago is just nonsense right but how years ago is just nonsense right but how you going to how you going to how are you going to how you going to how are you going to how you going to how are you going to design or how are you going you going to design or how are you going you going to design or how are you going to you know create that laxative that to you know create that laxative that to you know create that laxative that eases you know the system and and then eases you know the system and and then eases you know the system and and then creates that next cycle of digestion do creates that next cycle of digestion do creates that next cycle of digestion do you understand what I'm saying rob don't you understand what I'm saying rob don't you understand what I'm saying rob don't shake your head man what the hell you shake your head man what the hell you shake your head man what the hell you know so many so many uh you know uh know so many so many uh you know uh know so many so many uh you know uh digestive system punts like are we digestive system punts like are we digestive system punts like are we talking about fiber as a laxative fiber talking about fiber as a laxative fiber talking about fiber as a laxative fiber to the site fiber yeah yeah exactly to the site fiber yeah yeah exactly to the site fiber yeah yeah exactly fiber that is that's actually really fiber that is that's actually really fiber that is that's actually really good yeah that's really good yeah had good yeah that's really good yeah had good yeah that's really good yeah had more more more fiber didn't you guys participate in the fiber didn't you guys participate in the fiber didn't you guys participate in the the whatever the thing Summit last the whatever the thing Summit last the whatever the thing Summit last week no I there you know because you

week no I there you know because you week no I there you know because you were talking about monetization and of were talking about monetization and of were talking about monetization and of course Steve brummer as always his course Steve brummer as always his course Steve brummer as always his session was on how to make money in iot yeah it's yeah it's like you too can make money on top of like you too can make money on top of like you too can make money on top of the helium pyramid SK Automotive the helium pyramid SK Automotive the helium pyramid SK Automotive salesman oh ultimate he's awesome I tell salesman oh ultimate he's awesome I tell salesman oh ultimate he's awesome I tell you I probably horrified you know so uh you I probably horrified you know so uh you I probably horrified you know so uh you know Tiffany neelsen you know who you know Tiffany neelsen you know who you know Tiffany neelsen you know who puts all that stuff on and so my session puts all that stuff on and so my session puts all that stuff on and so my session was the very last one I was on Friday was the very last one I was on Friday was the very last one I was on Friday afternoon and oh the last question for afternoon and oh the last question for afternoon and oh the last question for me is my predictions my biggest me is my predictions my biggest me is my predictions my biggest prediction for iot in the future you prediction for iot in the future you prediction for iot in the future you know and I said the know and I said the know and I said the military situational and awareness military situational and awareness military situational and awareness that's what iot is the biggest use case that's what iot is the biggest use case that's what iot is the biggest use case is the military and kind of went into is the military and kind of went into is the military and kind of went into that and she kind of had that look of that and she kind of had that look of that and she kind of had that look of horror on her face like oh God why did horror on her face like oh God why did horror on her face like oh God why did he say here's here's your Halloween he say here's here's your Halloween he say here's here's your Halloween special special special I know I'm just like hey you know I know I'm just like hey you know I know I'm just like hey you know there's the world that you want it to be there's the world that you want it to be there's the world that you want it to be and then there's the world that it is and then there's the world that it is and then there's the world that it is and iot is all about sit a situational and iot is all about sit a situational and iot is all about sit a situational awareness and so there's a lot of awareness and so there's a lot of awareness and so there's a lot of military stuff happening these days I military stuff happening these days I military stuff happening these days I hear the rumors about and so there you hear the rumors about and so there you hear the rumors about and so there you go boom well you know intended boom go boom well you know intended boom go boom well you know intended boom thanks the boom we needed that oh but thanks the boom we needed that oh but thanks the boom we needed that oh but also but also probably police as well also but also probably police as well also but also probably police as well you may have noticed that crime is you may have noticed that crime is you may have noticed that crime is skyrocketing skyrocketing skyrocketing everywhere um and so uh police use iot

everywhere um and so uh police use iot everywhere um and so uh police use iot for situational awareness or to hear for situational awareness or to hear for situational awareness or to hear things like gunshots or I don't know things like gunshots or I don't know things like gunshots or I don't know yeah yeah that is actually pretty is a yeah yeah that is actually pretty is a yeah yeah that is actually pretty is a growing issue tomorrow Tre the symptoms growing issue tomorrow Tre the symptoms growing issue tomorrow Tre the symptoms not the problem yeah tomorrow I will be not the problem yeah tomorrow I will be not the problem yeah tomorrow I will be attending a seam event I think it's attending a seam event I think it's attending a seam event I think it's called think something c c think um and called think something c c think um and called think something c c think um and it's the cable operators in the United it's the cable operators in the United it's the cable operators in the United States States States um and so I'll bring back what they're um and so I'll bring back what they're um and so I'll bring back what they're focused on um but I know that just kind focused on um but I know that just kind focused on um but I know that just kind of had some pre- calls about it and of had some pre- calls about it and of had some pre- calls about it and they're going to be talking about 5G you they're going to be talking about 5G you they're going to be talking about 5G you know they're actually they're actually U know they're actually they're actually U know they're actually they're actually U adding mobile subscribers at a much adding mobile subscribers at a much adding mobile subscribers at a much higher rate than the carriers themselves higher rate than the carriers themselves higher rate than the carriers themselves um in some cases so it's kind of crazy um in some cases so it's kind of crazy um in some cases so it's kind of crazy to see like why is that happening what's to see like why is that happening what's to see like why is that happening what's going on there um and they're they're going on there um and they're they're going on there um and they're they're talking about private you know private talking about private you know private talking about private you know private uh Wireless services and other things uh Wireless services and other things uh Wireless services and other things that you know with their mvno that you know with their mvno that you know with their mvno relationships but again they go back to relationships but again they go back to relationships but again they go back to uh you know all of them kind of jump uh you know all of them kind of jump uh you know all of them kind of jump down jump down that path where they were down jump down that path where they were down jump down that path where they were it was all about content and buying all it was all about content and buying all it was all about content and buying all the the uh you know cable content TV the the uh you know cable content TV the the uh you know cable content TV providers and all the the network shows providers and all the the network shows providers and all the the network shows and now they've pulled back on that so and now they've pulled back on that so and now they've pulled back on that so they also are looking at where do we they also are looking at where do we they also are looking at where do we make money and so I it's been a while make money and so I it's been a while make money and so I it's been a while since I've kind of touched into that since I've kind of touched into that since I've kind of touched into that particular um the cable operators and particular um the cable operators and particular um the cable operators and what they're thinking so I'm I'll take what they're thinking so I'm I'll take what they're thinking so I'm I'll take back you know maybe the week after that back you know maybe the week after that back you know maybe the week after that I will come back with what's going on I will come back with what's going on I will come back with what's going on with all of those guys because they're with all of those guys because they're with all of those guys because they're kind of a sleeping giant and they've

kind of a sleeping giant and they've kind of a sleeping giant and they've always focused on iot and never really always focused on iot and never really always focused on iot and never really took off they were trying to do things took off they were trying to do things took off they were trying to do things in smart home you know some things kind in smart home you know some things kind in smart home you know some things kind of hit but again it goes back to their of hit but again it goes back to their of hit but again it goes back to their their Broadband base and and the content their Broadband base and and the content their Broadband base and and the content that they own um the carriers try to buy that they own um the carriers try to buy that they own um the carriers try to buy some of those content you know try to be some of those content you know try to be some of those content you know try to be the king of content and that didn't work the king of content and that didn't work the king of content and that didn't work for them either so the cable operators for them either so the cable operators for them either so the cable operators still kind of own that space and the still kind of own that space and the still kind of own that space and the streaming Services is also Ben a factor streaming Services is also Ben a factor streaming Services is also Ben a factor but I'll but at some point at some point but I'll but at some point at some point but I'll but at some point at some point you are who you are and right I mean you are who you are and right I mean you are who you are and right I mean they've always been the pipe yeah and so they've always been the pipe yeah and so they've always been the pipe yeah and so be that I mean to to you know you're be that I mean to to you know you're be that I mean to to you know you're look don't try to grow a look don't try to grow a look don't try to grow a brain be the dumb pipe and deliver the brain be the dumb pipe and deliver the brain be the dumb pipe and deliver the content period it's that simple you want content period it's that simple you want content period it's that simple you want to monetize it that's where you're going to monetize it that's where you're going to monetize it that's where you're going to monetize it but no oh we're going to to monetize it but no oh we're going to to monetize it but no oh we're going to monetize the monetize the monetize the pipe well I think it's a it's a pipe well I think it's a it's a pipe well I think it's a it's a no-brainer for them to enter some spaces no-brainer for them to enter some spaces no-brainer for them to enter some spaces like the factory right I mean the like the factory right I mean the like the factory right I mean the biggest concern a lot of these biggest concern a lot of these biggest concern a lot of these manufacturers always have is uh security manufacturers always have is uh security manufacturers always have is uh security for outside internet connections and if for outside internet connections and if for outside internet connections and if you're the Broadband operator providing you're the Broadband operator providing you're the Broadband operator providing a service to say hey this is a secure a service to say hey this is a secure a service to say hey this is a secure line where we're giving you a firewall line where we're giving you a firewall line where we're giving you a firewall on the edge or we're in traffic or doing on the edge or we're in traffic or doing on the edge or we're in traffic or doing user permission approvals like that's a user permission approvals like that's a user permission approvals like that's a layup for them right trying to get into

layup for them right trying to get into layup for them right trying to get into 5G 6G agtech all these other markets 5G 6G agtech all these other markets 5G 6G agtech all these other markets where they don't have that channel it where they don't have that channel it where they don't have that channel it doesn't align with their business right doesn't align with their business right doesn't align with their business right kind of stay in your Zone and add kind of stay in your Zone and add kind of stay in your Zone and add Services enabling those other outside Services enabling those other outside Services enabling those other outside Services they've done they've done okay Services they've done they've done okay Services they've done they've done okay with the managed offerings that are with the managed offerings that are with the managed offerings that are related to broadband you know related to broadband you know related to broadband you know optimization you know services and um so optimization you know services and um so optimization you know services and um so and but they're also looking at from a and but they're also looking at from a and but they're also looking at from a from a um pipeline perspective what are from a um pipeline perspective what are from a um pipeline perspective what are some of the applications in customers on some of the applications in customers on some of the applications in customers on the Enterprise side and even the SNB the Enterprise side and even the SNB the Enterprise side and even the SNB side that they need to be looking at and side that they need to be looking at and side that they need to be looking at and what services do they provide to improve what services do they provide to improve what services do they provide to improve that connectivity or to help with that connectivity or to help with that connectivity or to help with visibility or security or monitoring or visibility or security or monitoring or visibility or security or monitoring or operations so again um hope hoping to operations so again um hope hoping to operations so again um hope hoping to dig into that and see what they have dig into that and see what they have dig into that and see what they have going on there but you're right bill um going on there but you're right bill um going on there but you're right bill um you know they will continue to go back you know they will continue to go back you know they will continue to go back to what pays the bills yeah I mean to what pays the bills yeah I mean to what pays the bills yeah I mean that's it you're you're the pipe and yes that's it you're you're the pipe and yes that's it you're you're the pipe and yes I get it you know there there are it I get it you know there there are it I get it you know there there are it when they're when they're sitting there when they're when they're sitting there when they're when they're sitting there and they've been in this business for 30 and they've been in this business for 30 and they've been in this business for 30 plus years 40 years 50 years whatever it plus years 40 years 50 years whatever it plus years 40 years 50 years whatever it is and you're sitting there is and you're sitting there is and you're sitting there wondering what do our what do our wondering what do our what do our wondering what do our what do our customers want ah we got a problem customers want ah we got a problem customers want ah we got a problem you've been doing this for this many you've been doing this for this many you've been doing this for this many years you don't know what your customers years you don't know what your customers years you don't know what your customers want you don't know what they need want you don't know what they need want you don't know what they need exactly that's a exactly that's a exactly that's a bill but look it's back to how we are as bill but look it's back to how we are as bill but look it's back to how we are as a society even like a commercial a society even like a commercial a society even like a commercial business Society because how do you how

business Society because how do you how business Society because how do you how do you innovate you know it doesn't come do you innovate you know it doesn't come do you innovate you know it doesn't come from inside so what's a big company from inside so what's a big company from inside so what's a big company strategy you go buy a little startup you strategy you go buy a little startup you strategy you go buy a little startup you fund a little accelerator you put your fund a little accelerator you put your fund a little accelerator you put your little tentacles here and when you little tentacles here and when you little tentacles here and when you invest and you take equity in a company invest and you take equity in a company invest and you take equity in a company you say hey we are partnering with you say hey we are partnering with you say hey we are partnering with whatever and we are now a tech company whatever and we are now a tech company whatever and we are now a tech company and when you look behind the scenes it's and when you look behind the scenes it's and when you look behind the scenes it's like no hold on you you invested some like no hold on you you invested some like no hold on you you invested some money so you're an investor check uh money so you're an investor check uh money so you're an investor check uh there's an exit strategy so if they sell there's an exit strategy so if they sell there's an exit strategy so if they sell you you you make money and that's good you you you make money and that's good you you you make money and that's good check but there there's a I'm not gonna check but there there's a I'm not gonna check but there there's a I'm not gonna curse there's a big freaking gap between curse there's a big freaking gap between curse there's a big freaking gap between you investing on Cool Tech that does you investing on Cool Tech that does you investing on Cool Tech that does amazing things for and has a market and amazing things for and has a market and amazing things for and has a market and taking that and and somehow weave it taking that and and somehow weave it taking that and and somehow weave it into the existing DNA of the big into the existing DNA of the big into the existing DNA of the big Corporation it doesn't work Beyond Corporation it doesn't work Beyond Corporation it doesn't work Beyond marketing but we eat that up and you marketing but we eat that up and you marketing but we eat that up and you know you know who else eats that up Bill know you know who else eats that up Bill know you know who else eats that up Bill the stockholders right and then you the stockholders right and then you the stockholders right and then you cannot stop that machine because you're cannot stop that machine because you're cannot stop that machine because you're you know you're you you you want your you know you're you you you want your you know you're you you you want your board seat so you got to keep the board seat so you got to keep the board seat so you got to keep the stockholders you got to keep you know stockholders you got to keep you know stockholders you got to keep you know the other uh members happy so you go the other uh members happy so you go the other uh members happy so you go through the next acquisition and the through the next acquisition and the through the next acquisition and the next investment and next thing you know next investment and next thing you know next investment and next thing you know you have no idea who you are and you you have no idea who you are and you you have no idea who you are and you well you lost your identity yeah oh my well you lost your identity yeah oh my well you lost your identity yeah oh my God let me tell you a funny story from God let me tell you a funny story from God let me tell you a funny story from Europe uh I I will not say the name of Europe uh I I will not say the name of Europe uh I I will not say the name of the Telco from it's telica anytime Mark the Telco from it's telica anytime Mark the Telco from it's telica anytime Mark says anything just let's it's telica so says anything just let's it's telica so says anything just let's it's telica so give it to us give it to us give it to us Mark so uh they decid so it's it's they

Mark so uh they decid so it's it's they Mark so uh they decid so it's it's they decided to do what actually Bill say so decided to do what actually Bill say so decided to do what actually Bill say so what people want okay they want a what people want okay they want a what people want okay they want a TV so they decided to acquire a TV with TV so they decided to acquire a TV with TV so they decided to acquire a TV with the rights of sports and soccer and the rights of sports and soccer and the rights of sports and soccer and basketball and everything and they pay basketball and everything and they pay basketball and everything and they pay so much money for that and I remember so much money for that and I remember so much money for that and I remember being invested by telephonic at that being invested by telephonic at that being invested by telephonic at that time and speaking with the guys from time and speaking with the guys from time and speaking with the guys from Innovation iot Etc and they were saying Innovation iot Etc and they were saying Innovation iot Etc and they were saying this is silly they paid so much money this is silly they paid so much money this is silly they paid so much money but the return of investment of that was but the return of investment of that was but the return of investment of that was so quick after after the so seeing that so quick after after the so seeing that so quick after after the so seeing that 10 years after you see that that was 10 years after you see that that was 10 years after you see that that was like the right acquisition they needed like the right acquisition they needed like the right acquisition they needed like a TV channel for them so they could like a TV channel for them so they could like a TV channel for them so they could digitalize and create kind of a Netflix digitalize and create kind of a Netflix digitalize and create kind of a Netflix competitor thing where they where people competitor thing where they where people competitor thing where they where people could watch football so everyone is could watch football so everyone is could watch football so everyone is needs to pay their pay wall to watch needs to pay their pay wall to watch needs to pay their pay wall to watch football and this is now what the Telco football and this is now what the Telco football and this is now what the Telco is converted here at least in Spain it's is converted here at least in Spain it's is converted here at least in Spain it's a TV a TV a TV channel where it's a kind of a streaming channel where it's a kind of a streaming channel where it's a kind of a streaming system well that's cool because they system well that's cool because they system well that's cool because they made an investment in a business and made an investment in a business and made an investment in a business and that investment drove profit like that's that investment drove profit like that's that investment drove profit like that's cool you know you're supposed to make cool you know you're supposed to make cool you know you're supposed to make money just you know be be open about it money just you know be be open about it money just you know be be open about it and besides aren't aren't the aren the and besides aren't aren't the aren the and besides aren't aren't the aren the our friends from the Middle East buying our friends from the Middle East buying our friends from the Middle East buying up all of uh uh a big chunk of Spain's up all of uh uh a big chunk of Spain's up all of uh uh a big chunk of Spain's Telco I was reading this a couple of Telco I was reading this a couple of Telco I was reading this a couple of weeks uh last week weeks uh last week weeks uh last week right well you know government Telco right well you know government Telco right well you know government Telco let's see uh let's see how that pans out

let's see uh let's see how that pans out let's see uh let's see how that pans out 5 10 years from now wow so I remember 5 10 years from now wow so I remember 5 10 years from now wow so I remember when AT&T copied them and decided to buy when AT&T copied them and decided to buy when AT&T copied them and decided to buy content and networks and stuff like that content and networks and stuff like that content and networks and stuff like that and obviously it didn't work out for and obviously it didn't work out for and obviously it didn't work out for them it just almost just pulled them them it just almost just pulled them them it just almost just pulled them right underwater what a nightmare that right underwater what a nightmare that right underwater what a nightmare that was well that's because that's because was well that's because that's because was well that's because that's because in in and at least from my perspective in in and at least from my perspective in in and at least from my perspective when Acquisitions occur you need to make when Acquisitions occur you need to make when Acquisitions occur you need to make that acquisition for that purpose and that acquisition for that purpose and that acquisition for that purpose and stop trying to consume them the problem stop trying to consume them the problem stop trying to consume them the problem with AT&T and Direct TV was was with AT&T and Direct TV was was with AT&T and Direct TV was was clear they they're not the clear they they're not the clear they they're not the same I mean they're just not and Direct same I mean they're just not and Direct same I mean they're just not and Direct TV that's why they spun them back out TV that's why they spun them back out TV that's why they spun them back out private they were like [ __ ] we don't private they were like [ __ ] we don't private they were like [ __ ] we don't know what to do with you know what to do with you know what to do with you do with HBO AT&T had a history of dealing with HBO AT&T had a history of dealing with customer service problems and not being customer service problems and not being customer service problems and not being able to deliver on customer services and able to deliver on customer services and able to deliver on customer services and you pull in Direct TV and if you're not you pull in Direct TV and if you're not you pull in Direct TV and if you're not delivering Services they're hopping delivering Services they're hopping delivering Services they're hopping they're fast consumers are fickle and they're fast consumers are fickle and they're fast consumers are fickle and they just lost like on the operational they just lost like on the operational they just lost like on the operational the backend side all of that the backend side all of that the backend side all of that capability when they Consolidated and capability when they Consolidated and capability when they Consolidated and thought that they could do it and do it thought that they could do it and do it thought that they could do it and do it well and they missed the mark and well and they missed the mark and well and they missed the mark and consumers are like bye you know oh they consumers are like bye you know oh they consumers are like bye you know oh they missed the mark huge I mean people are missed the mark huge I mean people are missed the mark huge I mean people are like streaming is faster better they're like streaming is faster better they're like streaming is faster better they're jumping the one thing that Direct TV had

jumping the one thing that Direct TV had jumping the one thing that Direct TV had that was very smart that that AT&T that was very smart that that AT&T that was very smart that that AT&T benefited from was they had these benefited from was they had these benefited from was they had these relationships with the professional relationships with the professional relationships with the professional sports they've lost that lost that to sports they've lost that lost that to sports they've lost that lost that to YouTube and and TV for the win I mean YouTube and and TV for the win I mean YouTube and and TV for the win I mean that's the whole thing right but YouTube that's the whole thing right but YouTube that's the whole thing right but YouTube did it smart they're not saying you have did it smart they're not saying you have did it smart they're not saying you have to get YouTube TV in order to get the to get YouTube TV in order to get the to get YouTube TV in order to get the NFL channel they're saying YouTube TV is NFL channel they're saying YouTube TV is NFL channel they're saying YouTube TV is something different we'll compete with something different we'll compete with something different we'll compete with these other streaming you know service these other streaming you know service these other streaming you know service providers but if you just want NFL we providers but if you just want NFL we providers but if you just want NFL we got got got you and you have to you have to cater to you and you have to you have to cater to you and you have to you have to cater to your Market you have to know who your your Market you have to know who your your Market you have to know who your Market is and you go and you get it Market is and you go and you get it Market is and you go and you get it you're not just going to take it over you're not just going to take it over you're not just going to take it over but you have to understand what but you have to understand what but you have to understand what 33% market share means to your overall 33% market share means to your overall 33% market share means to your overall business yeah I think that consumers business yeah I think that consumers business yeah I think that consumers were getting frustrated too where okay I were getting frustrated too where okay I were getting frustrated too where okay I get the Disney bundle but that also get the Disney bundle but that also get the Disney bundle but that also includes NFL you know so when all those includes NFL you know so when all those includes NFL you know so when all those things were kind of piped together like things were kind of piped together like things were kind of piped together like I don't want that I just want this and I don't want that I just want this and I don't want that I just want this and YouTube said you know what we're going YouTube said you know what we're going YouTube said you know what we're going to make it seamless we're going to make to make it seamless we're going to make to make it seamless we're going to make it easy for them to have that choice and it easy for them to have that choice and it easy for them to have that choice and not throw in a bunch of other content not throw in a bunch of other content not throw in a bunch of other content and they have to pay a premium on that and they have to pay a premium on that and they have to pay a premium on that they don't want but you but you know but they don't want but you but you know but they don't want but you but you know but uh look but this thing is also coming uh look but this thing is also coming uh look but this thing is also coming full circle because so again we go back full circle because so again we go back full circle because so again we go back in today the Direct TV example you know in today the Direct TV example you know in today the Direct TV example you know it's a million dollars a second I get it's a million dollars a second I get it's a million dollars a second I get 952 th000 channels I only care about one

952 th000 channels I only care about one 952 th000 channels I only care about one but it is what it is and little by but it is what it is and little by but it is what it is and little by little the internet let us break the little the internet let us break the little the internet let us break the bundle the apps right you know I have bundle the apps right you know I have bundle the apps right you know I have Disney ESPN ESPN whatever but I think if Disney ESPN ESPN whatever but I think if Disney ESPN ESPN whatever but I think if we now start looking at how many content we now start looking at how many content we now start looking at how many content subscriptions we ow have it probably subscriptions we ow have it probably subscriptions we ow have it probably adds up so yeah we're going right back adds up so yeah we're going right back adds up so yeah we're going right back where we start right back where we where we start right back where we where we start right back where we started I'd be curious with everyone started I'd be curious with everyone started I'd be curious with everyone sitting here how many of raise your hand sitting here how many of raise your hand sitting here how many of raise your hand how many have how many have how many have Netflix how many have Hulu how many also have a cable um Hulu how many also have a cable um provider that you're provider that you're provider that you're paying how many have uh Amazon paying how many have uh Amazon paying how many have uh Amazon Prime I mean look at that we're like two Prime I mean look at that we're like two Prime I mean look at that we're like two to three how many have others you skip to three how many have others you skip to three how many have others you skip Disney Paramount peacock because I got Disney Paramount peacock because I got Disney Paramount peacock because I got watch Yellowstone so we're like three or watch Yellowstone so we're like three or watch Yellowstone so we're like three or four four plus four four plus four four plus TV TV TV yeah but look at So to that point yeah but look at So to that point yeah but look at So to that point Stephanie look at look at what T-Mobile Stephanie look at look at what T-Mobile Stephanie look at look at what T-Mobile did T-Mobile said come on over here did T-Mobile said come on over here did T-Mobile said come on over here we're going to give you Apple TV plus we're going to give you Apple TV plus we're going to give you Apple TV plus and we're GNA give you and we're GNA give you and we're GNA give you Netflix I mean oh wait a minute you mean Netflix I mean oh wait a minute you mean Netflix I mean oh wait a minute you mean I get this now even though I all I have I get this now even though I all I have I get this now even though I all I have to do is pay my phone service and and to do is pay my phone service and and to do is pay my phone service and and this is and this is what I this is the this is and this is what I this is the this is and this is what I this is the way it should have been done instead of way it should have been done instead of way it should have been done instead of say a Telo merging with a it's like hey say a Telo merging with a it's like hey say a Telo merging with a it's like hey man do a partnership and tell and tell

man do a partnership and tell and tell man do a partnership and tell and tell the customer hey here's the deal if you the customer hey here's the deal if you the customer hey here's the deal if you have this company and this company you have this company and this company you have this company and this company you can save $7 in 50 cents each so it's 15 can save $7 in 50 cents each so it's 15 can save $7 in 50 cents each so it's 15 bucks a month keep it the same you save bucks a month keep it the same you save bucks a month keep it the same you save billions in executive compensation billions in executive compensation billions in executive compensation mergin acquisition the army of lawyers mergin acquisition the army of lawyers mergin acquisition the army of lawyers just just that's it check this box that just just that's it check this box that just just that's it check this box that you have these Services you get a you have these Services you get a you have these Services you get a discount well it's a win-win right and discount well it's a win-win right and discount well it's a win-win right and it's very simple if we partner and we it's very simple if we partner and we it's very simple if we partner and we and we subsidize some of these things and we subsidize some of these things and we subsidize some of these things you get your $7 we get more subscribers you get your $7 we get more subscribers you get your $7 we get more subscribers you get more subscribers did we just win you get more subscribers did we just win you get more subscribers did we just win D I would love to be in the room say D I would love to be in the room say D I would love to be in the room say when when a Disney or who any of these when when a Disney or who any of these when when a Disney or who any of these digital native content providers is digital native content providers is digital native content providers is talking to the Telco and they're going talking to the Telco and they're going talking to the Telco and they're going to do a deal and they ironed out the ref to do a deal and they ironed out the ref to do a deal and they ironed out the ref share who's going to get what and then share who's going to get what and then share who's going to get what and then someone says hey boys girls ladies guys someone says hey boys girls ladies guys someone says hey boys girls ladies guys you got to integrate into a Billing you got to integrate into a Billing you got to integrate into a Billing System you ever heard of um you ever System you ever heard of um you ever System you ever heard of um you ever heard of a main heard of a main heard of a main frame heartburn real fast no I guess frame heartburn real fast no I guess frame heartburn real fast no I guess when I guess when a Telco provides when I guess when a Telco provides when I guess when a Telco provides things like Apple TV Plus or whatever things like Apple TV Plus or whatever things like Apple TV Plus or whatever they can no longer complain about they can no longer complain about they can no longer complain about over-the-top content and all that crap over-the-top content and all that crap over-the-top content and all that crap it's like you can't have it both ways it's like you can't have it both ways it's like you can't have it both ways guys no but it's a very smart thing I guys no but it's a very smart thing I guys no but it's a very smart thing I mean at the end of the day it's a very mean at the end of the day it's a very mean at the end of the day it's a very smart thing you're G to do here's what's smart thing you're G to do here's what's smart thing you're G to do here's what's going to happen right you're gonna find going to happen right you're gonna find going to happen right you're gonna find people that become um that become over people that become um that become over people that become um that become over the top because ipv is over the

the top because ipv is over the the top because ipv is over the top all right ipv will answer your top all right ipv will answer your top all right ipv will answer your questions about your subscriptions the questions about your subscriptions the questions about your subscriptions the only thing that's been a challenge only thing that's been a challenge only thing that's been a challenge across the bo with that is the stability across the bo with that is the stability across the bo with that is the stability of the of the of the signal they'll get of the of the of the signal they'll get of the of the of the signal they'll get that hammered out but ipv there is that hammered out but ipv there is that hammered out but ipv there is nothing you cannot get with nothing you cannot get with nothing you cannot get with ipv so you know we really need to pull ipv so you know we really need to pull ipv so you know we really need to pull Tom into all this yeah we Tom into all this yeah we Tom into all this yeah we do and the first thing I'm thinking of do and the first thing I'm thinking of do and the first thing I'm thinking of is we've been talking about the NFL here is we've been talking about the NFL here is we've been talking about the NFL here Tom I've noticed there's an increasing Tom I've noticed there's an increasing Tom I've noticed there's an increasing number of NFL football games taking number of NFL football games taking number of NFL football games taking place in your country what is going on place in your country what is going on place in your country what is going on people like people like people like it I'm just looking at Leonard's cap uh it I'm just looking at Leonard's cap uh it I'm just looking at Leonard's cap uh have you have you watched the Beckham have you have you watched the Beckham have you have you watched the Beckham program Leonard are you a fan okay yeah program Leonard are you a fan okay yeah program Leonard are you a fan okay yeah it's cool that's good really yeah it's it's cool that's good really yeah it's it's cool that's good really yeah it's cool it's interesting because we we have cool it's interesting because we we have cool it's interesting because we we have a business around streaming media and in a business around streaming media and in a business around streaming media and in fact that was my background before iot fact that was my background before iot fact that was my background before iot right so around setup boxes and so on I right so around setup boxes and so on I right so around setup boxes and so on I think there's a few things here I think think there's a few things here I think think there's a few things here I think the the NFLs you mentioned right yeah I the the NFLs you mentioned right yeah I the the NFLs you mentioned right yeah I think at the moment people love that think at the moment people love that think at the moment people love that over here people are watching it's in over here people are watching it's in over here people are watching it's in London like quite quite regularly um but London like quite quite regularly um but London like quite quite regularly um but I think from a from a from a Content I think from a from a from a Content I think from a from a from a Content perspective so that TCO partnering with perspective so that TCO partnering with perspective so that TCO partnering with the streaming provider so the biggest the streaming provider so the biggest the streaming provider so the biggest example of that in the UK is Sky with example of that in the UK is Sky with example of that in the UK is Sky with Netflix so it's it's it's like1 pound Netflix so it's it's it's like1 pound Netflix so it's it's it's like1 pound for a Netflix account for uh UHD um but for a Netflix account for uh UHD um but for a Netflix account for uh UHD um but you can get Sky stream for 20 pounds

you can get Sky stream for 20 pounds you can get Sky stream for 20 pounds right so so actually it's it's it kind right so so actually it's it's it kind right so so actually it's it's it kind of just makes sense so I think that of just makes sense so I think that of just makes sense so I think that partnership is is absolutely critical um partnership is is absolutely critical um partnership is is absolutely critical um you know people don't want four five six you know people don't want four five six you know people don't want four five six seven different subscriptions to and you seven different subscriptions to and you seven different subscriptions to and you know they'll only do it because they're know they'll only do it because they're know they'll only do it because they're programmed like David said about you programmed like David said about you programmed like David said about you know Yellowstone being on and so on and know Yellowstone being on and so on and know Yellowstone being on and so on and so forth right um it it's just um yeah I so forth right um it it's just um yeah I so forth right um it it's just um yeah I think we've just kind of got to that think we've just kind of got to that think we've just kind of got to that point where it's kind of you know we're point where it's kind of you know we're point where it's kind of you know we're at critical mass Netflix is struggling at critical mass Netflix is struggling at critical mass Netflix is struggling for Subs now it's widely reported which for Subs now it's widely reported which for Subs now it's widely reported which is why they pulled the sharing off um is why they pulled the sharing off um is why they pulled the sharing off um I'm not I'm not sure where it's going to I'm not I'm not sure where it's going to I'm not I'm not sure where it's going to go there's a really good analyst on this go there's a really good analyst on this go there's a really good analyst on this called Dan Rayburn right I don't know if called Dan Rayburn right I don't know if called Dan Rayburn right I don't know if you guys know Dan but Dan talks a lot you guys know Dan but Dan talks a lot you guys know Dan but Dan talks a lot about um uh especially the US payv about um uh especially the US payv about um uh especially the US payv market but it' be interesting to see market but it' be interesting to see market but it' be interesting to see because um there's more and more because um there's more and more because um there's more and more streaming services coming out and streaming services coming out and streaming services coming out and paywalls in order in order to view it um paywalls in order in order to view it um paywalls in order in order to view it um but yeah you're right I think um I think but yeah you're right I think um I think but yeah you're right I think um I think partnering and the Telco is partnering partnering and the Telco is partnering partnering and the Telco is partnering with these people to to like provide in with these people to to like provide in with these people to to like provide in the service so you're not a quad play the service so you're not a quad play the service so you're not a quad play provider you're actually quad playay provider you're actually quad playay provider you're actually quad playay plus the streaming services and it's all plus the streaming services and it's all plus the streaming services and it's all wrapped up into one would work really wrapped up into one would work really wrapped up into one would work really really well but yeah it's an interesting really well but yeah it's an interesting really well but yeah it's an interesting top top top now and they're also talking about um now and they're also talking about um now and they're also talking about um how they're going to start creeping in how they're going to start creeping in how they're going to start creeping in commercials so all those commercial commercials so all those commercial commercials so all those commercial relationships it's it it's like okay relationships it's it it's like okay relationships it's it it's like okay let's get them all hooked and we're let's get them all hooked and we're let's get them all hooked and we're losing subscribers so now what do we do losing subscribers so now what do we do losing subscribers so now what do we do we go back to finding ways to insert we go back to finding ways to insert we go back to finding ways to insert commercials where we can and have the

commercials where we can and have the commercials where we can and have the have funding coming in from those have funding coming in from those have funding coming in from those commercials so it's like I almost feel commercials so it's like I almost feel commercials so it's like I almost feel like we were talking about coming full like we were talking about coming full like we were talking about coming full circle I almost feel like that's going circle I almost feel like that's going circle I almost feel like that's going to be something else that's going to to be something else that's going to to be something else that's going to just slap everyone and everyone's going just slap everyone and everyone's going just slap everyone and everyone's going to get frustrating again because we are to get frustrating again because we are to get frustrating again because we are so spoiled with not having commercials so spoiled with not having commercials so spoiled with not having commercials or being able to fast forward or get or being able to fast forward or get or being able to fast forward or get away from them that I think that they're away from them that I think that they're away from them that I think that they're going to start requiring some of that to going to start requiring some of that to going to start requiring some of that to be popped in here and there yeah one one be popped in here and there yeah one one be popped in here and there yeah one one of the things that uh we actually worked of the things that uh we actually worked of the things that uh we actually worked on a few years ago with a business um on a few years ago with a business um on a few years ago with a business um was around interactive overlays but it was around interactive overlays but it was around interactive overlays but it never really took off you don't see it never really took off you don't see it never really took off you don't see it in mainstream but it was like in mainstream but it was like in mainstream but it was like commercials or ads that popped up mid commercials or ads that popped up mid commercials or ads that popped up mid kind of match right and you were able to kind of match right and you were able to kind of match right and you were able to click or you were able to get a discount click or you were able to get a discount click or you were able to get a discount or something like that based upon the or something like that based upon the or something like that based upon the action that was actually going on um action that was actually going on um action that was actually going on um because I think kind of if you look at because I think kind of if you look at because I think kind of if you look at commercials and just how how it's set up commercials and just how how it's set up commercials and just how how it's set up it's quite it's quite it's quite old it's quite it's quite it's quite old it's quite it's quite it's quite old fashioned right really isn't it it's fashioned right really isn't it it's fashioned right really isn't it it's quite archaic you know it's just like a quite archaic you know it's just like a quite archaic you know it's just like a three minute break and you know whatever three minute break and you know whatever three minute break and you know whatever but actually the the overlays and using but actually the the overlays and using but actually the the overlays and using the metadata that comes off the back of the metadata that comes off the back of the metadata that comes off the back of it and then tailoring the ads it and then tailoring the ads it and then tailoring the ads specifically I feel like we're not that specifically I feel like we're not that specifically I feel like we're not that advanced on that and we could we could advanced on that and we could we could advanced on that and we could we could be further you know be further you know be further you know yeah that all exists you know the the yeah that all exists you know the the yeah that all exists you know the the traditional TV was never well it doesn't traditional TV was never well it doesn't traditional TV was never well it doesn't have the capability to deliver that uh have the capability to deliver that uh have the capability to deliver that uh now with the with the Wi-Fi setup boxes now with the with the Wi-Fi setup boxes now with the with the Wi-Fi setup boxes you know there's more you know there's more you know there's more granularity um if that depending on the granularity um if that depending on the granularity um if that depending on the brand you chose for your TV it might be brand you chose for your TV it might be brand you chose for your TV it might be sending more data than you want to know sending more data than you want to know sending more data than you want to know but that's that's not for today but the

but that's that's not for today but the but that's that's not for today but the probably Internet connected ads with probably Internet connected ads with probably Internet connected ads with metadata are you know are quite targeted metadata are you know are quite targeted metadata are you know are quite targeted thanks to the Instagrams Facebooks thanks to the Instagrams Facebooks thanks to the Instagrams Facebooks Twitter Etc because what are we doing Twitter Etc because what are we doing Twitter Etc because what are we doing our on our phones if it's not browsing our on our phones if it's not browsing our on our phones if it's not browsing the things that we want then it's you the things that we want then it's you the things that we want then it's you know it's it's it's easier to do and uh know it's it's it's easier to do and uh know it's it's it's easier to do and uh and and the ads on TV are definitely and and the ads on TV are definitely and and the ads on TV are definitely getting there um at least for streaming getting there um at least for streaming getting there um at least for streaming services and if you're not getting it as services and if you're not getting it as services and if you're not getting it as you're streaming you'll get an email you're streaming you'll get an email you're streaming you'll get an email offer five seconds after the thing ends offer five seconds after the thing ends offer five seconds after the thing ends with something that's relevant anyway with something that's relevant anyway with something that's relevant anyway yeah I want to say something really yeah I want to say something really yeah I want to say something really quick so to tie everything back to iot quick so to tie everything back to iot quick so to tie everything back to iot Gartner did have set top boxes as Gartner did have set top boxes as Gartner did have set top boxes as iot an iot Cav so we're still within our iot an iot Cav so we're still within our iot an iot Cav so we're still within our car Trails you were already there car Trails you were already there car Trails you were already there Tom good good I hope so but that's the Tom good good I hope so but that's the Tom good good I hope so but that's the two things I talk about the most is two things I talk about the most is two things I talk about the most is setop boxes and iot right six G set top setop boxes and iot right six G set top setop boxes and iot right six G set top boxes I I have one more last NFL tiean boxes I I have one more last NFL tiean boxes I I have one more last NFL tiean my favorite meme from last week was this my favorite meme from last week was this my favorite meme from last week was this wow oh my God oh my gosh I can't there wow oh my God oh my gosh I can't there wow oh my God oh my gosh I can't there you you you go he keep saying Taylor Swift up in the go he keep saying Taylor Swift up in the go he keep saying Taylor Swift up in the box there in the Chiefs games she's a box there in the Chiefs games she's a box there in the Chiefs games she's a billionaire now right apparently heard billionaire now right apparently heard billionaire now right apparently heard yeah wow all those swifties are pumping yeah wow all those swifties are pumping yeah wow all those swifties are pumping some money into her bank account yeah I some money into her bank account yeah I some money into her bank account yeah I know my husband's even joined it on the know my husband's even joined it on the know my husband's even joined it on the game because the game was on what a few

game because the game was on what a few game because the game was on what a few days ago three four days ago and he's days ago three four days ago and he's days ago three four days ago and he's like turn it on the Taylor Swift show like turn it on the Taylor Swift show like turn it on the Taylor Swift show and I was like oh here we go everyone's and I was like oh here we go everyone's and I was like oh here we go everyone's doing that you know if um with a big if doing that you know if um with a big if doing that you know if um with a big if because it's not like I spend time because it's not like I spend time because it's not like I spend time looking at actual data but if um this looking at actual data but if um this looking at actual data but if um this whole Taylor Swift and her audience and whole Taylor Swift and her audience and whole Taylor Swift and her audience and the the guy uh Travis Kelce I don't the the guy uh Travis Kelce I don't the the guy uh Travis Kelce I don't watch football anyway and his audience watch football anyway and his audience watch football anyway and his audience uh if we can believe that um there was a uh if we can believe that um there was a uh if we can believe that um there was a mismatch in you know in you know NFL mismatch in you know in you know NFL mismatch in you know in you know NFL versus um uh miss miss the the swifties versus um uh miss miss the the swifties versus um uh miss miss the the swifties here the power of customer acquisition here the power of customer acquisition here the power of customer acquisition that uh Taylor Swift has brought on to that uh Taylor Swift has brought on to that uh Taylor Swift has brought on to the NFL it is mindblowing and no one the NFL it is mindblowing and no one the NFL it is mindblowing and no one there's no strategist that could have there's no strategist that could have there's no strategist that could have put that together it just happened and put that together it just happened and put that together it just happened and then folks organically jumped on it but then folks organically jumped on it but then folks organically jumped on it but you know there was um you know things on you know there was um you know things on you know there was um you know things on that I was listening to about the uh that I was listening to about the uh that I was listening to about the uh jersey sales before Swift before Taylor jersey sales before Swift before Taylor jersey sales before Swift before Taylor Swift and after uh the amount of people Swift and after uh the amount of people Swift and after uh the amount of people watching the game uh before and after watching the game uh before and after watching the game uh before and after and specifically the 49ers you know it's and specifically the 49ers you know it's and specifically the 49ers you know it's been and so and she's monetizing it been and so and she's monetizing it been and so and she's monetizing it unlike 5G in Telos she's getting paid unlike 5G in Telos she's getting paid unlike 5G in Telos she's getting paid for this um for these eyeballs and I for this um for these eyeballs and I for this um for these eyeballs and I think it's been uh it's it's it's great think it's been uh it's it's it's great think it's been uh it's it's it's great it's it's a great it's a great marketing it's it's a great it's a great marketing it's it's a great it's a great marketing uh story and and real dollars have been uh story and and real dollars have been uh story and and real dollars have been uh have been traded I guess's a bigger

uh have been traded I guess's a bigger uh have been traded I guess's a bigger deal than 5G yeah that's probably deal than 5G yeah that's probably deal than 5G yeah that's probably probably going to be uh there's probably probably going to be uh there's probably probably going to be uh there's probably already but I I I can imagine that already but I I I can imagine that already but I I I can imagine that there's some college classes around the there's some college classes around the there's some college classes around the Taylor Swift effect and the economic Taylor Swift effect and the economic Taylor Swift effect and the economic impact that she has made that are larger impact that she has made that are larger impact that she has made that are larger than some gdps countries gdps like than some gdps countries gdps like than some gdps countries gdps like insane amount of financial studies and insane amount of financial studies and insane amount of financial studies and research being done on the her effect on research being done on the her effect on research being done on the her effect on the economy and the econom is a where the economy and the econom is a where the economy and the econom is a where she puts on her World Tour it's just she puts on her World Tour it's just she puts on her World Tour it's just insane yeah well I mean maybe the tail insane yeah well I mean maybe the tail insane yeah well I mean maybe the tail code or maybe maybe it should be more code or maybe maybe it should be more code or maybe maybe it should be more like the the the next thing should be like the the the next thing should be like the the the next thing should be the Swift G hee machine rules G hee machine rules yeah you know if you're not on that yeah you know if you're not on that yeah you know if you're not on that Swift G you ain't doing nothing yeah she Swift G you ain't doing nothing yeah she Swift G you ain't doing nothing yeah she probably already trademarked that but probably already trademarked that but probably already trademarked that but don't say it too loudly bill because don't say it too loudly bill because don't say it too loudly bill because here's the thing um again I I Taylor here's the thing um again I I Taylor here's the thing um again I I Taylor Swift has a huge fan base y there's got Swift has a huge fan base y there's got Swift has a huge fan base y there's got to be a handful of products that if she to be a handful of products that if she to be a handful of products that if she was to do some kind of exclusivity deal was to do some kind of exclusivity deal was to do some kind of exclusivity deal you know the buying power will show up you know the buying power will show up you know the buying power will show up but it is so limited in Telco because but it is so limited in Telco because but it is so limited in Telco because what are you gonna do no no seriously what are you gonna do no no seriously what are you gonna do no no seriously like if we just swear to like spitball like if we just swear to like spitball like if we just swear to like spitball it are we going to have a you know a it are we going to have a you know a it are we going to have a you know a Taylor Swift Taylor Swift Taylor Swift only plan where you need to sign up with only plan where you need to sign up with only plan where you need to sign up with one one one company um I mean that might work for

company um I mean that might work for company um I mean that might work for your teens but you know in reality if your teens but you know in reality if your teens but you know in reality if you need coverage everywhere you know you need coverage everywhere you know you need coverage everywhere you know that that that's a toss up are you going that that that's a toss up are you going that that that's a toss up are you going to do it where hey show your Telo phone to do it where hey show your Telo phone to do it where hey show your Telo phone and you get first access to tickets well and you get first access to tickets well and you get first access to tickets well Ticket Master and Live Nation already Ticket Master and Live Nation already Ticket Master and Live Nation already have that so can you know cannot buy it have that so can you know cannot buy it have that so can you know cannot buy it it's tough man it's it's tough I think it's tough man it's it's tough I think it's tough man it's it's tough I think the smartest thing that we can all do the smartest thing that we can all do the smartest thing that we can all do right now is launch an mvn totally right now is launch an mvn totally right now is launch an mvn totally related to Swift and Swifty and Swift G related to Swift and Swifty and Swift G related to Swift and Swifty and Swift G and all that stuff and Swift Wireless and all that stuff and Swift Wireless and all that stuff and Swift Wireless Swift and just totally just I mean Swift and just totally just I mean Swift and just totally just I mean because that's what we're good at is the because that's what we're good at is the because that's what we're good at is the hype machine hype machine hype machine that's where the money that's where the money that's where the money is no no one thought that mint mobile is no no one thought that mint mobile is no no one thought that mint mobile would take off would take off would take off right about Chim right about Chim right about Chim CH I mean we could we could form a CH I mean we could we could form a CH I mean we could we could form a standards body three Swift gpp I love it standards body three Swift gpp I love it standards body three Swift gpp I love it I love it and the more the more I love it and the more the more I love it and the more the more bracelets you have the faster your bracelets you have the faster your bracelets you have the faster your speeds are speeds are speeds are exactly I'm curious um this is the exactly I'm curious um this is the exactly I'm curious um this is the Halloween SL Swifty episode yeah I'm Halloween SL Swifty episode yeah I'm Halloween SL Swifty episode yeah I'm really curious though I know a lot of really curious though I know a lot of really curious though I know a lot of people are curious about Taylor Swift's people are curious about Taylor Swift's people are curious about Taylor Swift's trajectory would it have been different trajectory would it have been different trajectory would it have been different if she didn't have that moment on stage if she didn't have that moment on stage if she didn't have that moment on stage with Kanye I'm gonna let you finish with Kanye I'm gonna let you finish with Kanye I'm gonna let you finish would did it make it better for her would did it make it better for her would did it make it better for her because of the Kanye moment would if because of the Kanye moment would if because of the Kanye moment would if that hadn't happened would she have that hadn't happened would she have that hadn't happened would she have still been a kind of pseudo country still been a kind of pseudo country still been a kind of pseudo country whatever singer I think I think that was whatever singer I think I think that was whatever singer I think I think that was more of the decline of of of ye yeah

more of the decline of of of ye yeah more of the decline of of of ye yeah that was you know he's like oh he's that was you know he's like oh he's that was you know he's like oh he's going to crash and burn in slow motion yes now's like yeah burn in slow motion yes now's like yeah yeah but he's got the best shoes you know I like him you know I shoes you know I like him you know I mean I remember when Adidas decided to mean I remember when Adidas decided to mean I remember when Adidas decided to drop him and then they watched all their drop him and then they watched all their drop him and then they watched all their profits Drop Like a Rock it's like what profits Drop Like a Rock it's like what profits Drop Like a Rock it's like what you g to do yeah my kids are telling me you g to do yeah my kids are telling me you g to do yeah my kids are telling me now though like Nike's bigger than now though like Nike's bigger than now though like Nike's bigger than Adidas like Adidas like Adidas like Nike's trending bigger than Adidas a lot Nike's trending bigger than Adidas a lot Nike's trending bigger than Adidas a lot of and they're doing a lot of of and they're doing a lot of of and they're doing a lot of customization and personal you can build customization and personal you can build customization and personal you can build your like they're just really make that your like they're just really make that your like they're just really make that personalized service is huge H but but personalized service is huge H but but personalized service is huge H but but that's how from a market that's always that's how from a market that's always that's how from a market that's always been the case Addie never been close to been the case Addie never been close to been the case Addie never been close to Nike do you guys have sneaker Nike do you guys have sneaker Nike do you guys have sneaker collections no where have you been girl collections no where have you been girl collections no where have you been girl you're obviously not on the hype machine you're obviously not on the hype machine you're obviously not on the hype machine because if you were you'd be waiting for because if you were you'd be waiting for because if you were you'd be waiting for the latest drop oh those your Yeezys the latest drop oh those your Yeezys the latest drop oh those your Yeezys yeah these are Yeezys of course you know yeah these are Yeezys of course you know yeah these are Yeezys of course you know I mean I didn't know if you had some of I mean I didn't know if you had some of I mean I didn't know if you had some of those Chinese mockups that look like no those Chinese mockups that look like no those Chinese mockups that look like no you got to make sure you check to make you got to make sure you check to make you got to make sure you check to make sure they're authentic you know when sure they're authentic you know when sure they're authentic you know when you're you're on stockx or whatever they you're you're on stockx or whatever they you're you're on stockx or whatever they have um they have websites now that you have um they have websites now that you have um they have websites now that you can send a picture of your shoe and can send a picture of your shoe and can send a picture of your shoe and it'll tell you whether it's authentic or it'll tell you whether it's authentic or it'll tell you whether it's authentic or not and you got to give all the not and you got to give all the not and you got to give all the different VI there you go Jordan you guys are so bougie showing

Jordan you guys are so bougie showing off your shoes let let me show you let off your shoes let let me show you let off your shoes let let me show you let me show you how see yours no but hold on me show you how see yours no but hold on me show you how see yours no but hold on little little backstory so that the little little backstory so that the little little backstory so that the image has more impact a long time ago I image has more impact a long time ago I image has more impact a long time ago I was traveling I was going to a beach was traveling I was going to a beach was traveling I was going to a beach destination I was at LAX and I remember destination I was at LAX and I remember destination I was at LAX and I remember that I did not pack flip flops and I that I did not pack flip flops and I that I did not pack flip flops and I needed I needed flipflops I'm needed I needed flipflops I'm needed I needed flipflops I'm going and the one shop that had flip going and the one shop that had flip going and the one shop that had flip flops uh charged me I mean it was like a flops uh charged me I mean it was like a flops uh charged me I mean it was like a 50 or $60 thing which was a ton of money 50 or $60 thing which was a ton of money 50 or $60 thing which was a ton of money then and it's a ton of money now for then and it's a ton of money now for then and it's a ton of money now for flip flops this over 10 years ago I flip flops this over 10 years ago I flip flops this over 10 years ago I still have the flipflops and they've still have the flipflops and they've still have the flipflops and they've come apart and they're flipping and come apart and they're flipping and come apart and they're flipping and flopping oh dude my project today I am flopping oh dude my project today I am flopping oh dude my project today I am gluing these suckers and I'm clamping gluing these suckers and I'm clamping gluing these suckers and I'm clamping them in the garage because I need them in the garage because I need them in the garage because I need another 10 years of these because I another 10 years of these because I another 10 years of these because I don't have Nike money like you people don't have Nike money like you people don't have Nike money like you people do I'm just saying you still have to do I'm just saying you still have to do I'm just saying you still have to know nice I like those oh my God are know nice I like those oh my God are know nice I like those oh my God are those maroon or purple they're they're those maroon or purple they're they're those maroon or purple they're they're mauve I like that next adver next time you're in that next adver next time you're in Portland Oregon hit me up that's all I'm Portland Oregon hit me up that's all I'm Portland Oregon hit me up that's all I'm gonna say Rob knows what I'm talking gonna say Rob knows what I'm talking gonna say Rob knows what I'm talking about just I'll be I'll be there again about just I'll be I'll be there again about just I'll be I'll be there again for Thanksgiving coming for Thanksgiving coming for Thanksgiving coming up I'm gonna I'm gonna do it I'll be up I'm gonna I'm gonna do it I'll be up I'm gonna I'm gonna do it I'll be there I'll be there soon uh because we there I'll be there soon uh because we there I'll be there soon uh because we we got we got a couple of projects going we got we got a couple of projects going we got we got a couple of projects going on out that way all right when it comes

on out that way all right when it comes on out that way all right when it comes to flipflops have you checked out the to flipflops have you checked out the to flipflops have you checked out the UFOs flipflops the really spongy thick a UFOs flipflops the really spongy thick a UFOs flipflops the really spongy thick a lot of athletes are wearing lot of athletes are wearing lot of athletes are wearing them yes yes them yes yes them yes yes whoos oh my God she's like I already had whoos oh my God she's like I already had whoos oh my God she's like I already had those he's like how many shoes you have on in your Shoe Closet what the hell man on in your Shoe Closet what the hell man hey no I I do have I do have a hey no I I do have I do have a hey no I I do have I do have a wall dedicated to wall dedicated to wall dedicated to shoes I'm glad we don't have smello shoes I'm glad we don't have smello shoes I'm glad we don't have smello Vision hey wait a minute these these Vision hey wait a minute these these Vision hey wait a minute these these have never even been worn yet those have never even been worn yet those have never even been worn yet those these are those two that I showed you these are those two that I showed you these are those two that I showed you haven't even been worn haven't even been worn haven't even been worn yet look like they' worn quite a bit you yet look like they' worn quite a bit you yet look like they' worn quite a bit you put this thing I guess on top of your put this thing I guess on top of your put this thing I guess on top of your sock so it's going to go in the front of sock so it's going to go in the front of sock so it's going to go in the front of your foot and what this product does is your foot and what this product does is your foot and what this product does is that as you're walking and you're that as you're walking and you're that as you're walking and you're doing what you do with the shoe on it doing what you do with the shoe on it doing what you do with the shoe on it will prevent the shoe from getting a will prevent the shoe from getting a will prevent the shoe from getting a crease and I think Bill Bill needs this crease and I think Bill Bill needs this crease and I think Bill Bill needs this oh wow I mean it's out there it's out oh wow I mean it's out there it's out oh wow I mean it's out there it's out there like so that's how the kids are there like so that's how the kids are there like so that's how the kids are they don't want to crease in their they don't want to crease in their they don't want to crease in their tennis shoes because they can't get if tennis shoes because they can't get if tennis shoes because they can't get if they're definitely if they're selling they're definitely if they're selling they're definitely if they're selling them too later they don't need to have a them too later they don't need to have a them too later they don't need to have a crease in them well that's why I buy two crease in them well that's why I buy two crease in them well that's why I buy two pair hey what what what happened to pair hey what what what happened to pair hey what what what happened to before we sign off here because we got before we sign off here because we got before we sign off here because we got like 6 minutes left uh what happened to like 6 minutes left uh what happened to like 6 minutes left uh what happened to the connected Sho there was like this the connected Sho there was like this the connected Sho there was like this whole you know Nike had like this whole

whole you know Nike had like this whole whole you know Nike had like this whole thing with like the freaking you know thing with like the freaking you know thing with like the freaking you know Nike what is Nike plus you know it's Nike what is Nike plus you know it's Nike what is Nike plus you know it's it's still alive uh look bit bit of it's still alive uh look bit bit of it's still alive uh look bit bit of History here okay the the first History here okay the the first History here okay the the first iteration of the connected shoe you had iteration of the connected shoe you had iteration of the connected shoe you had a a Bluetooth Puck that would go on the a a Bluetooth Puck that would go on the a a Bluetooth Puck that would go on the the right side on your heel this wasn't the right side on your heel this wasn't the right side on your heel this wasn't and and what it did you had an effective and and what it did you had an effective and and what it did you had an effective uh uh step counter and and with some uh uh step counter and and with some uh uh step counter and and with some inference you can get gate of course you inference you can get gate of course you inference you can get gate of course you know GPS because there's an app on your know GPS because there's an app on your know GPS because there's an app on your phone Etc that was that was the first phone Etc that was that was the first phone Etc that was that was the first iteration uh then came the fuel band uh iteration uh then came the fuel band uh iteration uh then came the fuel band uh which was you know and which was you know and which was you know and iation David if you remember was this uh iation David if you remember was this uh iation David if you remember was this uh Nike thing on the on the hill connected Nike thing on the on the hill connected Nike thing on the on the hill connected to the airpod air air what was the name to the airpod air air what was the name to the airpod air air what was the name iPhone no i iPod iPod iPod yeah it was iPhone no i iPod iPod iPod yeah it was iPhone no i iPod iPod iPod yeah it was first because iPhone was a not there first because iPhone was a not there first because iPhone was a not there right and you you had your power song so right and you you had your power song so right and you you had your power song so so it went from a puck to the band then so it went from a puck to the band then so it went from a puck to the band then it went they did a deal with Garmin and it went they did a deal with Garmin and it went they did a deal with Garmin and this became the the the basically a Nike this became the the the basically a Nike this became the the the basically a Nike app with Garmin so all of this hardware app with Garmin so all of this hardware app with Garmin so all of this hardware for runners very very successful and for runners very very successful and for runners very very successful and then there was this pause and you know then there was this pause and you know then there was this pause and you know the Strategic decision was made Nike the Strategic decision was made Nike the Strategic decision was made Nike pulled out of the hardware um ecosystem pulled out of the hardware um ecosystem pulled out of the hardware um ecosystem and just worked really hard on the app and just worked really hard on the app and just worked really hard on the app and that app just goes on the smartphone

and that app just goes on the smartphone and that app just goes on the smartphone so you're getting the Nike content uh so you're getting the Nike content uh so you're getting the Nike content uh you can you create your profile uh you can you create your profile uh you can you create your profile uh things that are of commercial importance things that are of commercial importance things that are of commercial importance depends who you ask a running shoe depends who you ask a running shoe depends who you ask a running shoe shouldn't be used for more than 300 shouldn't be used for more than 300 shouldn't be used for more than 300 miles I do 500 on mine but this keeps miles I do 500 on mine but this keeps miles I do 500 on mine but this keeps you know this sensor alert like hey you know this sensor alert like hey you know this sensor alert like hey these shoes are coming to the end of these shoes are coming to the end of these shoes are coming to the end of their life sort of thing so you have all their life sort of thing so you have all their life sort of thing so you have all of this digital history for runners on of this digital history for runners on of this digital history for runners on an app but they started testing this an app but they started testing this an app but they started testing this with with Hardware um so they connect so with with Hardware um so they connect so with with Hardware um so they connect so you know connected shoe it changed many you know connected shoe it changed many you know connected shoe it changed many times uh I also did a project with an times uh I also did a project with an times uh I also did a project with an entire soul that had um full of sensors entire soul that had um full of sensors entire soul that had um full of sensors but now we're looking for are you but now we're looking for are you but now we're looking for are you pronating over pronating are you a heel pronating over pronating are you a heel pronating over pronating are you a heel Striker are you a tow Striker but the Striker are you a tow Striker but the Striker are you a tow Striker but the market was small because not everyone market was small because not everyone market was small because not everyone would care for that data the cash person would care for that data the cash person would care for that data the cash person just wants to know tell me how far I just wants to know tell me how far I just wants to know tell me how far I went tell me how fast I went that's went tell me how fast I went that's went tell me how fast I went that's really interesting point so you know you really interesting point so you know you really interesting point so you know you have these like fraking um data have these like fraking um data have these like fraking um data worshippers that think that all data is worshippers that think that all data is worshippers that think that all data is good data almost I mean it's almost you good data almost I mean it's almost you good data almost I mean it's almost you know the the the the data is oil guys know the the the the data is oil guys know the the the the data is oil guys but yeah there's a lot of fine grain but yeah there's a lot of fine grain but yeah there's a lot of fine grain data that you might assume that data that you might assume that data that you might assume that everybody finds valuable no one gives a everybody finds valuable no one gives a everybody finds valuable no one gives a rat's ass about you rat's ass about you rat's ass about you know maybe know maybe know maybe I hope and I am sure that you had this I hope and I am sure that you had this I hope and I am sure that you had this crypto project of virtual shoes with Sol

crypto project of virtual shoes with Sol crypto project of virtual shoes with Sol right come on tell us the truth I'll right come on tell us the truth I'll right come on tell us the truth I'll tell you over toas one of these tell you over toas one of these tell you over toas one of these days all right guys I think we got to days all right guys I think we got to days all right guys I think we got to wrap it up um hey everyone Thanks for um wrap it up um hey everyone Thanks for um wrap it up um hey everyone Thanks for um you know sticking with us thus far um you know sticking with us thus far um you know sticking with us thus far um before we sign off here I just want to before we sign off here I just want to before we sign off here I just want to give thanks to EMQ for the generous give thanks to EMQ for the generous give thanks to EMQ for the generous donation to uh Elevate our kids um and donation to uh Elevate our kids um and donation to uh Elevate our kids um and so you know we do have the drive going so you know we do have the drive going so you know we do have the drive going on we'd highly uh appreciate it if you on we'd highly uh appreciate it if you on we'd highly uh appreciate it if you make a donation again if you're not into make a donation again if you're not into make a donation again if you're not into charity but you're into fashion pick up charity but you're into fashion pick up charity but you're into fashion pick up one of our t-shirts just go to elevate one of our t-shirts just go to elevate one of our t-shirts just go to elevate our our our kids.org kids.org kids.org and either make a donation or go and and either make a donation or go and and either make a donation or go and check out the link to the t-shirts yeah check out the link to the t-shirts yeah check out the link to the t-shirts yeah we'll we'll love we'll we'll love we'll we'll love you there you go that was you there you go that was you there you go that was and remember to uh subscribe to uh iot and remember to uh subscribe to uh iot and remember to uh subscribe to uh iot coffee talk at coffee talk at coffee talk at www.i coffe www.i coffe www.i coffe talk.com like share you know tell the talk.com like share you know tell the talk.com like share you know tell the whole world about us how much you love whole world about us how much you love whole world about us how much you love us and we will reciprocate over and out week reciprocate over and out week bye the AI it never fails fails [Music]