IoT Coffee Talk: Episode 173 - Regulatory Uncompetitiveness
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this computer I know this computer I know recording is progress recording is progress recording is progress oh my God exactly as you can see our good friend exactly as you can see our good friend letter has no shame at all he's had a letter has no shame at all he's had a letter has no shame at all he's had a gap he's at an endless event doing air gap he's at an endless event doing air gap he's at an endless event doing air guitar embarrassing himself in front of guitar embarrassing himself in front of guitar embarrassing himself in front of everybody it's almost expected it's everybody it's almost expected it's everybody it's almost expected it's expected expected expected at this point yeah see I'm here at this point yeah see I'm here at this point yeah see I'm here Enterprise industry analyst events Enterprise industry analyst events Enterprise industry analyst events Erickson it's you said it's an Erickson Erickson it's you said it's an Erickson Erickson it's you said it's an Erickson event right before we lock down for coven one right before we lock down for coven one of the last things I did was a Erickson of the last things I did was a Erickson of the last things I did was a Erickson analyst event in Boston of all places analyst event in Boston of all places analyst event in Boston of all places it's probably in the same building I it's probably in the same building I it's probably in the same building I know I might even know other people know I might even know other people know I might even know other people there there there oh you probably know a bunch of people oh you probably know a bunch of people oh you probably know a bunch of people like that like analyst relations people like that like analyst relations people like that like analyst relations people there maybe yeah I mean Tammy's here there maybe yeah I mean Tammy's here there maybe yeah I mean Tammy's here yeah okay all right yeah right so what's up man so we would do we right so what's up man so we would do we would do this analyst event I remember would do this analyst event I remember would do this analyst event I remember we did it in the I'm gonna say December we did it in the I'm gonna say December we did it in the I'm gonna say December maybe of maybe of maybe of 2019 before we locked down and it snowed 2019 before we locked down and it snowed 2019 before we locked down and it snowed in Boston it was beautiful in Boston it was beautiful in Boston it was beautiful um and we did it in Boston because a lot um and we did it in Boston because a lot um and we did it in Boston because a lot of analyst firms are there locally yeah
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of analyst firms are there locally yeah of analyst firms are there locally yeah yeah and then also we drove out to idc's yeah and then also we drove out to idc's yeah and then also we drove out to idc's headquarters one of the days to do a headquarters one of the days to do a headquarters one of the days to do a briefing on site there since that was briefing on site there since that was briefing on site there since that was only what 20 or so miles or outside of only what 20 or so miles or outside of only what 20 or so miles or outside of town was it Framingham something like town was it Framingham something like town was it Framingham something like that that's where IDC is never worked that that's where IDC is never worked that that's where IDC is never worked for IDC so well but you should know for IDC so well but you should know for IDC so well but you should know you're an analyst you're supposed to you're an analyst you're supposed to you're an analyst you're supposed to know the headquarters of Gartner and IDC know the headquarters of Gartner and IDC know the headquarters of Gartner and IDC and Forester and Forester and Forester the Holy Trinity that is that exactly is the Holy Trinity that is that exactly is the Holy Trinity that is that exactly is that the requirement that the requirement that the requirement okay okay okay I didn't know you gotta sound like you I didn't know you gotta sound like you I didn't know you gotta sound like you know what you're talking about a little know what you're talking about a little know what you're talking about a little bit at least just a little it's it's bit at least just a little it's it's bit at least just a little it's it's hard to because you know you know here's hard to because you know you know here's hard to because you know you know here's the thing the thing the thing uh getting on and just pushing the uh getting on and just pushing the uh getting on and just pushing the record button not editing anything is record button not editing anything is record button not editing anything is tough tougher than most people think tough tougher than most people think tough tougher than most people think because we talk about all kinds of stuff because we talk about all kinds of stuff because we talk about all kinds of stuff right and so it's not always a case right and so it's not always a case right and so it's not always a case where like Googling ahead of time and where like Googling ahead of time and where like Googling ahead of time and preparing I mean I challenge anyone to preparing I mean I challenge anyone to preparing I mean I challenge anyone to do this right do this right do this right you remembering everything and every you remembering everything and every you remembering everything and every single acronym and buzzword and yeah I single acronym and buzzword and yeah I single acronym and buzzword and yeah I mean mean mean unless you're just doing that one thing unless you're just doing that one thing unless you're just doing that one thing your whole life I mean yeah so many of your whole life I mean yeah so many of your whole life I mean yeah so many of these videos and podcasts are so heavily these videos and podcasts are so heavily these videos and podcasts are so heavily produced you know where they're just so produced you know where they're just so produced you know where they're just so worried about every last little tiny worried about every last little tiny worried about every last little tiny thing and then they they spend hours and thing and then they they spend hours and thing and then they they spend hours and days perfecting it and we're just like days perfecting it and we're just like days perfecting it and we're just like whatever whatever whatever yeah and we're just shooting through the
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yeah and we're just shooting through the yeah and we're just shooting through the hip every day I mean we don't even know hip every day I mean we don't even know hip every day I mean we don't even know what we're gonna talk I like right now I what we're gonna talk I like right now I what we're gonna talk I like right now I have no idea what we're going to talk have no idea what we're going to talk have no idea what we're going to talk about because you know it's like context about because you know it's like context about because you know it's like context our shooting our shooting from the hip our shooting our shooting from the hip our shooting our shooting from the hip is it's like that move uh the book blink is it's like that move uh the book blink is it's like that move uh the book blink where where you our shoot from the hip where where you our shoot from the hip where where you our shoot from the hip is because we know the [ __ ] so deeply is because we know the [ __ ] so deeply is because we know the [ __ ] so deeply that we're not just like making stuff up that we're not just like making stuff up that we're not just like making stuff up and winging it we you just yeah we and winging it we you just yeah we and winging it we you just yeah we really know it you know yeah absolutely really know it you know yeah absolutely really know it you know yeah absolutely so I thought I would show this so I thought I would show this so I thought I would show this um um um bison whiskey so this is where I work these whiskey so this is where I work these days at Red bison doing days at Red bison doing days at Red bison doing um we actually it's actually Buffalo um we actually it's actually Buffalo um we actually it's actually Buffalo Trace Trace Trace no whiskey anyway no whiskey anyway no whiskey anyway you know give it to customers give them you know give it to customers give them you know give it to customers give them some whiskey you know some whiskey you know some whiskey you know well you know we did establish before well you know we did establish before well you know we did establish before the best way to sell iot was to take the best way to sell iot was to take the best way to sell iot was to take someone to a Kentucky basketball game someone to a Kentucky basketball game someone to a Kentucky basketball game you know and then you know and then you know and then um give them some bourbon yeah yeah um give them some bourbon yeah yeah um give them some bourbon yeah yeah you'll make a sale that's how you make a you'll make a sale that's how you make a you'll make a sale that's how you make a sale no and then you have to sprinkle in sale no and then you have to sprinkle in sale no and then you have to sprinkle in a little generative AI so that they a little generative AI so that they a little generative AI so that they hallucinate a bit yeah you know I've created this whole I got
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you know I've created this whole I got 24 CD-ROMs that I'll send you probably 24 CD-ROMs that I'll send you probably 24 CD-ROMs that I'll send you probably 29.95 29.95 29.95 marketing right there see that that is marketing right there see that that is marketing right there see that that is how you make money not that generative how you make money not that generative how you make money not that generative AI will actually make you money that is AI will actually make you money that is AI will actually make you money that is how you make money videos exactly exactly so I noticed that there exactly exactly so I noticed that there is in the news today is in the news today is in the news today from Reuters telling me there's in the from Reuters telling me there's in the from Reuters telling me there's in the inner in Europe the EU maybe it's the EU inner in Europe the EU maybe it's the EU inner in Europe the EU maybe it's the EU commission whoever those guys are there commission whoever those guys are there commission whoever those guys are there basically there's this notion of basically there's this notion of basically there's this notion of calling uh gatekeeper products yeah yeah calling uh gatekeeper products yeah yeah calling uh gatekeeper products yeah yeah yeah yeah they'll hold the dma thing the yeah yeah they'll hold the dma thing the yeah yeah they'll hold the dma thing the digital Market see that's what I'm saying shooting for see that's what I'm saying shooting for the hit sometimes you forget what all the hit sometimes you forget what all the hit sometimes you forget what all these these these and so they're something else in and so they're something else in and so they're something else in security I'm sure of it and so so the security I'm sure of it and so so the security I'm sure of it and so so the eu's just saying you're a gatekeeper and eu's just saying you're a gatekeeper and eu's just saying you're a gatekeeper and you're a gatekeeper and they just and you're a gatekeeper and they just and you're a gatekeeper and they just and then they're gonna say and therefore then they're gonna say and therefore then they're gonna say and therefore you've got to do whatever we say and you've got to do whatever we say and you've got to do whatever we say and totally change your product and then if totally change your product and then if totally change your product and then if you don't we're gonna find you 20 of how you don't we're gonna find you 20 of how you don't we're gonna find you 20 of how much you know I know a lot of the much you know I know a lot of the much you know I know a lot of the companies are like you know trying to be companies are like you know trying to be companies are like you know trying to be nice so well gosh but on the other hand nice so well gosh but on the other hand nice so well gosh but on the other hand screw them it sounds like a bunch of the screw them it sounds like a bunch of the screw them it sounds like a bunch of the people this EU commission have a lot of
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people this EU commission have a lot of people this EU commission have a lot of time in their hands and they just sit time in their hands and they just sit time in their hands and they just sit around all day seeing how they can stick around all day seeing how they can stick around all day seeing how they can stick it to guess where all these companies it to guess where all these companies it to guess where all these companies come from come from come from for Europe no they're all from the U.S for Europe no they're all from the U.S for Europe no they're all from the U.S and China yeah and so it's basically and China yeah and so it's basically and China yeah and so it's basically like like like how do they arbitrarily just get to say how do they arbitrarily just get to say how do they arbitrarily just get to say well Apple iMessenger or whatever you well Apple iMessenger or whatever you well Apple iMessenger or whatever you need to be interoperate with all these need to be interoperate with all these need to be interoperate with all these other deals or the lightning the other deals or the lightning the other deals or the lightning the lightning lightning lightning um yeah um yeah um yeah exactly but but you know honestly would exactly but but you know honestly would exactly but but you know honestly would it basically amounts to is is like what it basically amounts to is is like what it basically amounts to is is like what a lot of countries are doing at the a lot of countries are doing at the a lot of countries are doing at the moment is regulatory protectionism so moment is regulatory protectionism so moment is regulatory protectionism so instead of saying we're going to we're instead of saying we're going to we're instead of saying we're going to we're going to restrict Goods uh in terms of going to restrict Goods uh in terms of going to restrict Goods uh in terms of trade they basically use regulations to trade they basically use regulations to trade they basically use regulations to set standards in policy that can set standards in policy that can set standards in policy that can restrict certain behaviors and markets restrict certain behaviors and markets restrict certain behaviors and markets for companies you know and um I mean for companies you know and um I mean for companies you know and um I mean they're not the only ones that do it but they're not the only ones that do it but they're not the only ones that do it but they are using it to great effect they are using it to great effect they are using it to great effect especially against U.S companies right especially against U.S companies right especially against U.S companies right yeah this sounds like the opposite of yeah this sounds like the opposite of yeah this sounds like the opposite of innovation this sounds like no it really innovation this sounds like no it really innovation this sounds like no it really is and all you guys Innovative created is and all you guys Innovative created is and all you guys Innovative created your proprietary product got lots of your proprietary product got lots of your proprietary product got lots of customers and then we all decided that customers and then we all decided that customers and then we all decided that you're now a gatekeeper and therefore you're now a gatekeeper and therefore you're now a gatekeeper and therefore we're gonna find you unless you do what we're gonna find you unless you do what we're gonna find you unless you do what we tell you to do yeah yeah but but I I we tell you to do yeah yeah but but I I we tell you to do yeah yeah but but I I think you know for a lot of European
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think you know for a lot of European think you know for a lot of European companies and it'll be great to get companies and it'll be great to get companies and it'll be great to get Mark's take on this when he pops on is Mark's take on this when he pops on is Mark's take on this when he pops on is that they like it I mean this is like I that they like it I mean this is like I that they like it I mean this is like I bet you Mark should have a really good bet you Mark should have a really good bet you Mark should have a really good in an interesting perspective on this in an interesting perspective on this in an interesting perspective on this but from my standpoint I think it's like but from my standpoint I think it's like but from my standpoint I think it's like you know come on guys this isn't going you know come on guys this isn't going you know come on guys this isn't going to help you guys create that you know to help you guys create that you know to help you guys create that you know and you know the thing that really and you know the thing that really and you know the thing that really annoys me is this whole lightning annoys me is this whole lightning annoys me is this whole lightning connector thing and iMessage actually connector thing and iMessage actually connector thing and iMessage actually all of those it's like you know all of those it's like you know all of those it's like you know um that's not your biggest problem and um that's not your biggest problem and um that's not your biggest problem and not only that if your argument is you're not only that if your argument is you're not only that if your argument is you're going to you're going to improve the going to you're going to improve the going to you're going to improve the experience and value to Consumers you're experience and value to Consumers you're experience and value to Consumers you're wrong I mean the whole line connector wrong I mean the whole line connector wrong I mean the whole line connector thing is complete [ __ ] you know what thing is complete [ __ ] you know what thing is complete [ __ ] you know what I have to buy I have to buy I have to buy a ton of new accessories for the next a ton of new accessories for the next a ton of new accessories for the next iPhone because it's going to have a USBC iPhone because it's going to have a USBC iPhone because it's going to have a USBC port on it and I bought like thousands port on it and I bought like thousands port on it and I bought like thousands of dollars of accessories that require a of dollars of accessories that require a of dollars of accessories that require a lightning cable which we know is where lightning cable which we know is where lightning cable which we know is where Apple makes all their money is through Apple makes all their money is through Apple makes all their money is through accessories you want to reduce E-Waste it's like no you want to reduce E-Waste it's like no no no not about you know accelerating no no not about you know accelerating no no not about you know accelerating obsolescence of stuff that is sold obsolescence of stuff that is sold obsolescence of stuff that is sold through the market and creating more through the market and creating more through the market and creating more e-waste e-waste e-waste and a lot of it has to do with ignorance and a lot of it has to do with ignorance and a lot of it has to do with ignorance on the part of regulators who don't
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on the part of regulators who don't on the part of regulators who don't actually know technology in the markets actually know technology in the markets actually know technology in the markets and and and um and then they're being advised by um and then they're being advised by um and then they're being advised by some really they're getting some really some really they're getting some really some really they're getting some really bad advice bad advice bad advice tell names tell names tell names no I won't they know who they are I no I won't they know who they are I no I won't they know who they are I don't need to I don't need to help them don't need to I don't need to help them don't need to I don't need to help them out well so this wasn't an EU thing but out well so this wasn't an EU thing but out well so this wasn't an EU thing but think about Canada for instance remember think about Canada for instance remember think about Canada for instance remember how they came out and said something how they came out and said something how they came out and said something about the news or stuff you could get about the news or stuff you could get about the news or stuff you could get from Facebook or something like that but from Facebook or something like that but from Facebook or something like that but you guys I I have to take off but make you guys I I have to take off but make you guys I I have to take off but make sure that we're in sure that we're in sure that we're in we're now we are now in gallery mode we're now we are now in gallery mode we're now we are now in gallery mode you're right originally we were not and you're right originally we were not and you're right originally we were not and so now we are so that's okay cool we're so now we are so that's okay cool we're so now we are so that's okay cool we're getting better all the time yeah I know getting better all the time yeah I know getting better all the time yeah I know yeah yeah yeah the problem yeah maybe you should just the problem yeah maybe you should just the problem yeah maybe you should just aim the camera at the speaker for your aim the camera at the speaker for your aim the camera at the speaker for your events yeah that might be good yeah that might be good you know they might not but there's you know they might not but there's you know they might not but there's going to be some NDA stuff coming in but going to be some NDA stuff coming in but going to be some NDA stuff coming in but hey you guys have a chat all right I hey you guys have a chat all right I hey you guys have a chat all right I gotta take off all right yeah exactly so he is at an Erickson yeah exactly so he is at an Erickson Enterprise blah blah blah analyst event Enterprise blah blah blah analyst event Enterprise blah blah blah analyst event in Boston in Boston in Boston and he just actually I got to say hi to and he just actually I got to say hi to and he just actually I got to say hi to one of my own colleagues uh Jan one of my own colleagues uh Jan one of my own colleagues uh Jan um which funnily enough he's like oh and um which funnily enough he's like oh and um which funnily enough he's like oh and by the way I'm taking a package and by the way I'm taking a package and by the way I'm taking a package and leaving the company
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leaving the company leaving the company like oh so we should connect really soon like oh so we should connect really soon like oh so we should connect really soon I'm going to be a consultant I'm like I'm going to be a consultant I'm like I'm going to be a consultant I'm like okay we know that story yes exactly no okay we know that story yes exactly no okay we know that story yes exactly no you leave that story oh my gosh um um um some some things you know um um some some things you know um um some some things you know um yeah yeah yeah you know obviously I'm at a little I'm you know obviously I'm at a little I'm you know obviously I'm at a little I'm having fun at a little company right now having fun at a little company right now having fun at a little company right now but yeah you know you know it's funny but yeah you know you know it's funny but yeah you know you know it's funny when I think back to like like Microsoft when I think back to like like Microsoft when I think back to like like Microsoft over the years and you're and you go over the years and you're and you go over the years and you're and you go what were the highlights what did I what were the highlights what did I what were the highlights what did I really really enjoy really really enjoy really really enjoy speaking at conferences was fun speaking at conferences was fun speaking at conferences was fun um you know um you know um you know writing code was fun when I got the writing code was fun when I got the writing code was fun when I got the chance and so depending on the job you chance and so depending on the job you chance and so depending on the job you had different times at Microsoft I was a had different times at Microsoft I was a had different times at Microsoft I was a software engineer or an architect and software engineer or an architect and software engineer or an architect and actually got to build things other times actually got to build things other times actually got to build things other times it's more product management it's more product management it's more product management and you're not building things you know and you're not building things you know and you're not building things you know um um um but yeah I think I love going to the but yeah I think I love going to the but yeah I think I love going to the events since and then preparing for the events since and then preparing for the events since and then preparing for the all the speaking sessions you're going all the speaking sessions you're going all the speaking sessions you're going to do and a lot of times in the good old to do and a lot of times in the good old to do and a lot of times in the good old days I was writing a lot of code for the days I was writing a lot of code for the days I was writing a lot of code for the presentation because the code yeah presentation because the code yeah presentation because the code yeah that's what you're yeah for all the that's what you're yeah for all the that's what you're yeah for all the demos and that I love doing that demos and that I love doing that demos and that I love doing that especially because I found myself over especially because I found myself over especially because I found myself over the years yeah you know over time you're the years yeah you know over time you're the years yeah you know over time you're you're doing different things you're a you're doing different things you're a you're doing different things you're a directory or whatever and directory or whatever and directory or whatever and um and so I'd still be speaking at all um and so I'd still be speaking at all um and so I'd still be speaking at all these developer events and it was like these developer events and it was like these developer events and it was like sometimes my only opportunity to write sometimes my only opportunity to write sometimes my only opportunity to write code to create a demo for some new
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code to create a demo for some new code to create a demo for some new whatever new technology we were talking whatever new technology we were talking whatever new technology we were talking about about about but I I bet that most of the demos of but I I bet that most of the demos of but I I bet that most of the demos of iot devices in in events are are just iot devices in in events are are just iot devices in in events are are just fake uh iot devices right they are not fake uh iot devices right they are not fake uh iot devices right they are not that's very high but they killed the eye that's very high but they killed the eye that's very high but they killed the eye no no but yeah but but probably they no no but yeah but but probably they no no but yeah but but probably they kill the internet because there is no kill the internet because there is no kill the internet because there is no internet on on big events or that you internet on on big events or that you internet on on big events or that you they're not maybe there were no internet they're not maybe there were no internet they're not maybe there were no internet in the past not sure in the future well in the past not sure in the future well in the past not sure in the future well even if you do have internet at the even if you do have internet at the even if you do have internet at the event you as a speaker you should never event you as a speaker you should never event you as a speaker you should never assume that you will have it because assume that you will have it because assume that you will have it because something will go wrong for sure and so something will go wrong for sure and so something will go wrong for sure and so you would always have to create a whole you would always have to create a whole you would always have to create a whole self-contained Network and environment self-contained Network and environment self-contained Network and environment all up on the stage on the speaker stand all up on the stage on the speaker stand all up on the stage on the speaker stand with all your devices and everything with all your devices and everything with all your devices and everything making sure it did not need the internet making sure it did not need the internet making sure it did not need the internet to work because yes we've seen lots of to work because yes we've seen lots of to work because yes we've seen lots of disastrous presentations that depended disastrous presentations that depended disastrous presentations that depended on connecting to some cloud or connect on connecting to some cloud or connect on connecting to some cloud or connect whatever whatever whatever then it went wrong actually yeah now then it went wrong actually yeah now then it went wrong actually yeah now that we are speaking about events and that we are speaking about events and that we are speaking about events and iot demos Etc I remember well I was iot demos Etc I remember well I was iot demos Etc I remember well I was super happy this summer I learned that a super happy this summer I learned that a super happy this summer I learned that a bank that I was doing a research project bank that I was doing a research project bank that I was doing a research project for them in 2009 yeah they just made or for them in 2009 yeah they just made or for them in 2009 yeah they just made or part of the project that I built for part of the project that I built for part of the project that I built for them they just make it in production oh them they just make it in production oh them they just make it in production oh so that was like research so the the so that was like research so the the so that was like research so the the goal basically was that you can go with goal basically was that you can go with goal basically was that you can go with your phone in front of the an ATM and your phone in front of the an ATM and your phone in front of the an ATM and get the money just interacting with the
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get the money just interacting with the get the money just interacting with the phone not just hold the phone up and it phone not just hold the phone up and it phone not just hold the phone up and it works and then you get the money without works and then you get the money without works and then you get the money without any like there are other options like to any like there are other options like to any like there are other options like to you put a code on the ATM and then you you put a code on the ATM and then you you put a code on the ATM and then you know you get the money but no no just know you get the money but no no just know you get the money but no no just with the phone you just do this and you with the phone you just do this and you with the phone you just do this and you get the money just interacting with the get the money just interacting with the get the money just interacting with the phone with the ATM and I did that in phone with the ATM and I did that in phone with the ATM and I did that in 2009 I presented that oh that was 2008 I 2009 I presented that oh that was 2008 I 2009 I presented that oh that was 2008 I don't remember wow but then I present don't remember wow but then I present don't remember wow but then I present that on the Mobile World Congress in the that on the Mobile World Congress in the that on the Mobile World Congress in the old in the old venue you remember yeah old in the old venue you remember yeah old in the old venue you remember yeah yeah oh my God I remember yeah oh my God I remember yeah oh my God I remember it was not working 9am not working at it was not working 9am not working at it was not working 9am not working at all all all and then they told me in three minutes and then they told me in three minutes and then they told me in three minutes there is the TV comes here to interview there is the TV comes here to interview there is the TV comes here to interview you to show these and I was like oh my you to show these and I was like oh my you to show these and I was like oh my God I'm here luckily I don't know I God I'm here luckily I don't know I God I'm here luckily I don't know I restart something and it worked oh my restart something and it worked oh my restart something and it worked oh my gosh yeah this is the classical last gosh yeah this is the classical last gosh yeah this is the classical last minute uh issue that that happens when minute uh issue that that happens when minute uh issue that that happens when yeah so so how did you make it work some yeah so so how did you make it work some yeah so so how did you make it work some secret technology NFC or not that at secret technology NFC or not that at secret technology NFC or not that at that moment I think we were using the that moment I think we were using the that moment I think we were using the first Android phone okay so first Android phone okay so first Android phone okay so and then on the it was funny because we and then on the it was funny because we and then on the it was funny because we were working on the lapse of the were working on the lapse of the were working on the lapse of the actually we were working with Fujitsu actually we were working with Fujitsu actually we were working with Fujitsu who were making the ATM for this Bank who were making the ATM for this Bank who were making the ATM for this Bank and uh and the Fujitsu hacker just made and uh and the Fujitsu hacker just made and uh and the Fujitsu hacker just made like they add Bluetooth so at the end like they add Bluetooth so at the end like they add Bluetooth so at the end it's a PC right it's a PC right it's a PC right an ATM okay so they put a Bluetooth an ATM okay so they put a Bluetooth an ATM okay so they put a Bluetooth dongle yeah on it okay and and then I we dongle yeah on it okay and and then I we dongle yeah on it okay and and then I we put another PC as we couldn't add
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put another PC as we couldn't add put another PC as we couldn't add software on that PC for security reasons software on that PC for security reasons software on that PC for security reasons right and uh and yeah that PC interact right and uh and yeah that PC interact right and uh and yeah that PC interact so interact with the phone and in and so interact with the phone and in and so interact with the phone and in and the phone interact with the PC and the phone interact with the PC and the phone interact with the PC and interact with the interact with the interact with the with a Bluetooth and then we got uh yeah with a Bluetooth and then we got uh yeah with a Bluetooth and then we got uh yeah we're going to get the money that's awesome and so a decade later that's awesome and so a decade later exactly it's like uh yeah 14 years later exactly it's like uh yeah 14 years later exactly it's like uh yeah 14 years later they made it uh I'm not sure if they they made it uh I'm not sure if they they made it uh I'm not sure if they made it with Bluetooth probably it's NFC made it with Bluetooth probably it's NFC made it with Bluetooth probably it's NFC right maybe it just depends yeah um I'm right maybe it just depends yeah um I'm right maybe it just depends yeah um I'm not sure that's pretty cool I don't want not sure that's pretty cool I don't want not sure that's pretty cool I don't want to be that bank anymore so I kind of to be that bank anymore so I kind of to be that bank anymore so I kind of test but think about at the time you test but think about at the time you test but think about at the time you were doing a bleeding edge technology it were doing a bleeding edge technology it were doing a bleeding edge technology it was all brand new Android was brand new was all brand new Android was brand new was all brand new Android was brand new Bluetooth was early days Bluetooth was early days Bluetooth was early days yeah taking a risk with something like yeah taking a risk with something like yeah taking a risk with something like money transfer and stuff like that money transfer and stuff like that money transfer and stuff like that that's pretty awesome and that's that's pretty awesome and that's that's pretty awesome and that's basically actually the go the main goal basically actually the go the main goal basically actually the go the main goal for that was uh for blind people for that was uh for blind people for that was uh for blind people or older people okay yeah basically it or older people okay yeah basically it or older people okay yeah basically it was for blind people and actually we got was for blind people and actually we got was for blind people and actually we got yeah we test that with blind people in a yeah we test that with blind people in a yeah we test that with blind people in a real ATM environment and so on and it real ATM environment and so on and it real ATM environment and so on and it was so cool oh that's awesome it's was so cool oh that's awesome it's was so cool oh that's awesome it's awesome how they interact with awesome how they interact with awesome how they interact with technology with the with the text technology with the with the text technology with the with the text readers and Etc yeah that's incredible readers and Etc yeah that's incredible readers and Etc yeah that's incredible it looks like we have a basketball star it looks like we have a basketball star it looks like we have a basketball star joining us now yeah indeed yeah wow joining us now yeah indeed yeah wow joining us now yeah indeed yeah wow congratulations congratulations congratulations look at this what are we looking at here
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look at this what are we looking at here look at this what are we looking at here hold that up to the camera oh my gosh hold that up to the camera oh my gosh hold that up to the camera oh my gosh Maxi basketball Maxi basketball awesome Maxi basketball Maxi basketball awesome Maxi basketball Maxi basketball awesome and this is called as gold or and this is called as gold or and this is called as gold or yeah wow you have to go it's pure gold yeah wow you have to go it's pure gold yeah wow you have to go it's pure gold as my grandkids asked Rob they didn't as my grandkids asked Rob they didn't as my grandkids asked Rob they didn't want to know if there was chocolate want to know if there was chocolate want to know if there was chocolate inside of course that's right that's right oh my gosh wow that's right that's right oh my gosh wow congratulations that's a what a great congratulations that's a what a great congratulations that's a what a great accomplishment accomplishment accomplishment you know it was an honor being selected you know it was an honor being selected you know it was an honor being selected I didn't think you know anything would I didn't think you know anything would I didn't think you know anything would be you know it was from the opening be you know it was from the opening be you know it was from the opening ceremonies you know when you have ceremonies you know when you have ceremonies you know when you have you know 80 countries of athletes from you know 80 countries of athletes from you know 80 countries of athletes from 45 to 85 years old walking in on the 45 to 85 years old walking in on the 45 to 85 years old walking in on the stage and you know with their flags and stage and you know with their flags and stage and you know with their flags and stuff it was just stuff it was just stuff it was just insane insane everything was insane insane insane everything was insane insane insane everything was insane about it oh my gosh what a great about it oh my gosh what a great about it oh my gosh what a great experience oh yeah absolutely I mean and experience oh yeah absolutely I mean and experience oh yeah absolutely I mean and then winning it you know it's like um then winning it you know it's like um then winning it you know it's like um you know obviously nowhere pairs in you know obviously nowhere pairs in you know obviously nowhere pairs in comparison to you know the you know the comparison to you know the you know the comparison to you know the you know the regular Olympics but still when it's you regular Olympics but still when it's you regular Olympics but still when it's you know through this like you go know through this like you go know through this like you go man this is like I'm representing my man this is like I'm representing my man this is like I'm representing my country and yeah a cool thing and yeah country and yeah a cool thing and yeah country and yeah a cool thing and yeah yeah so how many how many games did you
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yeah so how many how many games did you yeah so how many how many games did you play have to play through the tournament play have to play through the tournament play have to play through the tournament there were four groups of four teams so there were four groups of four teams so there were four groups of four teams so 16 teams fought by you know in their 16 teams fought by you know in their 16 teams fought by you know in their Regional world Regional world Regional world brackets okay and then we played uh six brackets okay and then we played uh six brackets okay and then we played uh six we get one 6-0 so it had six games over we get one 6-0 so it had six games over we get one 6-0 so it had six games over uh over the time over 10 days wow uh over the time over 10 days wow uh over the time over 10 days wow were any of the games were any of the were any of the games were any of the were any of the games were any of the games like really close or could have games like really close or could have games like really close or could have gone either way or gone either way or gone either way or um the final against Brazil yeah yeah um the final against Brazil yeah yeah um the final against Brazil yeah yeah our toughest game and uh our toughest game and uh our toughest game and uh um um um we had there was a bad uh I I just got we had there was a bad uh I I just got we had there was a bad uh I I just got back from the doctor I got bronchitis back from the doctor I got bronchitis back from the doctor I got bronchitis but uh with the the bug the crud of the but uh with the the bug the crud of the but uh with the the bug the crud of the sinus and the cough went through all the sinus and the cough went through all the sinus and the cough went through all the teams over the last week and so many of teams over the last week and so many of teams over the last week and so many of us were playing sick you know and that's us were playing sick you know and that's us were playing sick you know and that's when you mentally go okay well I gotta when you mentally go okay well I gotta when you mentally go okay well I gotta play for my minutes at 100 regardless of play for my minutes at 100 regardless of play for my minutes at 100 regardless of whether you're coughing or sneezing or whether you're coughing or sneezing or whether you're coughing or sneezing or you can't breathe right yeah so you can't breathe right yeah so you can't breathe right yeah so um we got down to Sunday and it was you um we got down to Sunday and it was you um we got down to Sunday and it was you know a limited amount of us you know know a limited amount of us you know know a limited amount of us you know we're able to do anything so I mean I we're able to do anything so I mean I we're able to do anything so I mean I was I was I only played like seven was I was I only played like seven was I was I only played like seven minutes in the final because uh we were minutes in the final because uh we were minutes in the final because uh we were just I was sick I mean I had yeah really just I was sick I mean I had yeah really just I was sick I mean I had yeah really bad but bad but bad but but um but we did great I don't know I but um but we did great I don't know I but um but we did great I don't know I averaged 11 11 points 11.5 points so set averaged 11 11 points 11.5 points so set averaged 11 11 points 11.5 points so set up for six games and that is awesome got
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up for six games and that is awesome got up for six games and that is awesome got my gold medal and you did it my gold medal and you did it my gold medal and you did it and what countries you play did we just all freeze did you play did we just all freeze did you play against against against so we played I would say we beat Chile so we played I would say we beat Chile so we played I would say we beat Chile Peru Peru Peru Brazil Puerto Rico uh uh Estonia Estonia Estonia Estonia Estonia Estonia somebody else somebody else somebody else oh yeah so if you went to that YouTube yeah so if you went to that YouTube channel channel channel um at bimbo world uh go to youtube.com um at bimbo world uh go to youtube.com um at bimbo world uh go to youtube.com but you'll be able to see all every game but you'll be able to see all every game but you'll be able to see all every game nice and I hope that the referees were nice and I hope that the referees were nice and I hope that the referees were better than the ones in the other cup horrible I mean horrible I mean you know it's uh you know Steve when I think of you you know Steve when I think of you playing sick playing sick playing sick not everybody will get this but people not everybody will get this but people not everybody will get this but people in the U.S of a certain age you know in the U.S of a certain age you know in the U.S of a certain age you know will think about that game with Michael will think about that game with Michael will think about that game with Michael Jordan like was just definitely ill with Jordan like was just definitely ill with Jordan like was just definitely ill with the flow and then he scored like 55 the flow and then he scored like 55 the flow and then he scored like 55 points or something yeah yeah points or something yeah yeah points or something yeah yeah I mean I agreed it was a team effort I mean I agreed it was a team effort I mean I agreed it was a team effort there's no doubt about it but but that there's no doubt about it but but that there's no doubt about it but but that game was because of the pizza that they
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game was because of the pizza that they game was because of the pizza that they had for dinner right or something like had for dinner right or something like had for dinner right or something like that or no no no a poison Pizza it's that or no no no a poison Pizza it's that or no no no a poison Pizza it's interesting Mark we don't know whether interesting Mark we don't know whether interesting Mark we don't know whether it was because it affected almost it was because it affected almost it was because it affected almost everybody in our Host Hotel everybody in our Host Hotel everybody in our Host Hotel and so we don't know if it's a virus and so we don't know if it's a virus and so we don't know if it's a virus that went through the hotel or through that went through the hotel or through that went through the hotel or through the ventilation system or just on the the ventilation system or just on the the ventilation system or just on the teams that were eating and traveling teams that were eating and traveling teams that were eating and traveling together together together um you know it's just you know one of um you know it's just you know one of um you know it's just you know one of those and then you're you know you're those and then you're you know you're those and then you're you know you're going you know to Argentina and you're going you know to Argentina and you're going you know to Argentina and you're going to the pharmacy to buy freaking going to the pharmacy to buy freaking going to the pharmacy to buy freaking drugs you know over the counter that you drugs you know over the counter that you drugs you know over the counter that you think is going to combat it you know think is going to combat it you know think is going to combat it you know because they won't get they sell you because they won't get they sell you because they won't get they sell you anything in Argentina right anything in Argentina right anything in Argentina right wow maybe next time you should wear a wow maybe next time you should wear a wow maybe next time you should wear a spacesuit spacesuit spacesuit bring your own food your own oxygen bring your own food your own oxygen bring your own food your own oxygen supply supply supply the food was outstanding I mean of the food was outstanding I mean of the food was outstanding I mean of course it is yeah Argentina's got course it is yeah Argentina's got course it is yeah Argentina's got amazing but the other thing too is amazing but the other thing too is amazing but the other thing too is winter down here so oh freaking cold winter down here so oh freaking cold winter down here so oh freaking cold that's right sweaty gyms and then even that's right sweaty gyms and then even that's right sweaty gyms and then even the finals on Sunday we were the first the finals on Sunday we were the first the finals on Sunday we were the first game at 9 00 a.m but we walked into the game at 9 00 a.m but we walked into the game at 9 00 a.m but we walked into the gym at like 8 15 8 20 on Sunday morning gym at like 8 15 8 20 on Sunday morning gym at like 8 15 8 20 on Sunday morning that gym couldn't have been more than 50 that gym couldn't have been more than 50 that gym couldn't have been more than 50 degrees inside it was freaking freezing it's sorry sorry is this about your it's sorry sorry is this about your basketball Steve I think I saw this basketball Steve I think I saw this basketball Steve I think I saw this online online online yeah okay cool yeah it reminded me I
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yeah okay cool yeah it reminded me I yeah okay cool yeah it reminded me I watched air recently the film watched air recently the film watched air recently the film uh it's such a cool film I think that uh it's such a cool film I think that uh it's such a cool film I think that was cool yeah yeah yeah really cool was cool yeah yeah yeah really cool was cool yeah yeah yeah really cool right if you learn a lot about that in right if you learn a lot about that in right if you learn a lot about that in business you know you don't you don't business you know you don't you don't business you know you don't you don't you don't have to be number one today to you don't have to be number one today to you don't have to be number one today to be number one tomorrow you know that's be number one tomorrow you know that's be number one tomorrow you know that's right yeah right yeah right yeah absolutely and he broke all the rules absolutely and he broke all the rules absolutely and he broke all the rules you know bypassing the agent and all you know bypassing the agent and all you know bypassing the agent and all that stuff that was a great movie it was that stuff that was a great movie it was that stuff that was a great movie it was a good story a good story a good story yeah you know is that a story it's yeah you know is that a story it's yeah you know is that a story it's actually the truth it's the truth actually the truth it's the truth actually the truth it's the truth sometimes you have to go talk to Mom a smart woman huh yeah she was a smart a smart woman huh yeah she was a smart woman absolutely we're gonna bypass all woman absolutely we're gonna bypass all woman absolutely we're gonna bypass all these other Wheeler Dealer guys and go these other Wheeler Dealer guys and go these other Wheeler Dealer guys and go talk to Mom world right sometimes it's sometimes world right sometimes it's sometimes it's mum or sometimes it's the wife it's mum or sometimes it's the wife it's mum or sometimes it's the wife right or a husband what is that what right or a husband what is that what right or a husband what is that what does a husband think what does the wife does a husband think what does the wife does a husband think what does the wife think right can I have a can I chat with think right can I have a can I chat with think right can I have a can I chat with them them them um better ones that ultimately decide um better ones that ultimately decide um better ones that ultimately decide yeah you're right yeah that's a good yeah you're right yeah that's a good yeah you're right yeah that's a good point yeah so Tom that guy Sonny Vaccaro point yeah so Tom that guy Sonny Vaccaro point yeah so Tom that guy Sonny Vaccaro um that's what they were talking about um that's what they were talking about um that's what they were talking about um so I grew up in New York New Jersey um so I grew up in New York New Jersey um so I grew up in New York New Jersey area and he was a legend back in the 70s area and he was a legend back in the 70s area and he was a legend back in the 70s and he I remember the day he came in and he I remember the day he came in and he I remember the day he came in with his boxes of Adidas with his boxes of Adidas with his boxes of Adidas and we didn't you know we were wearing and we didn't you know we were wearing and we didn't you know we were wearing Converse Chuck Taylor so we didn't know Converse Chuck Taylor so we didn't know Converse Chuck Taylor so we didn't know anything any better and he walked in
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anything any better and he walked in anything any better and he walked in with this Adidas thing and we had no with this Adidas thing and we had no with this Adidas thing and we had no idea what the three strikes were or idea what the three strikes were or idea what the three strikes were or anything and uh he outputted us with uh anything and uh he outputted us with uh anything and uh he outputted us with uh Adidas sneakers on our team you know Adidas sneakers on our team you know Adidas sneakers on our team you know it's just you just go this guy is like it's just you just go this guy is like it's just you just go this guy is like you know famous now you know you just you know famous now you know you just you know famous now you know you just thought that he was like you know he was thought that he was like you know he was thought that he was like you know he was like the guy secretly selling crap out like the guy secretly selling crap out like the guy secretly selling crap out of the back of the trunk of the car you of the back of the trunk of the car you of the back of the trunk of the car you know and all of a sudden you can find know and all of a sudden you can find know and all of a sudden you can find out out out where it goes so oh my gosh where it goes so oh my gosh where it goes so oh my gosh I love that I love that so what's going I love that I love that so what's going I love that I love that so what's going on with you Tom on with you Tom on with you Tom yeah it's been a while right yeah yeah yeah it's been a while right yeah yeah yeah it's been a while right yeah yeah yeah yeah yeah um good just been a bit of a whirlwind um good just been a bit of a whirlwind um good just been a bit of a whirlwind to be honest to be honest to be honest um kind of like yeah kind of going for a um kind of like yeah kind of going for a um kind of like yeah kind of going for a bit of a re-org in the business bit of a re-org in the business bit of a re-org in the business um um um some some apologies some goodbyes some some apologies some goodbyes some some apologies some goodbyes there's some folks but hiring a lot of there's some folks but hiring a lot of there's some folks but hiring a lot of other people as well so yeah just been other people as well so yeah just been other people as well so yeah just been really really busy to be honest with you really really busy to be honest with you really really busy to be honest with you and I kind of said to myself I see I see and I kind of said to myself I see I see and I kind of said to myself I see I see this in my calendar every week and I'm this in my calendar every week and I'm this in my calendar every week and I'm like oh crap like I've got something like oh crap like I've got something like oh crap like I've got something else I've got to shoot on or whatever else I've got to shoot on or whatever else I've got to shoot on or whatever and I actually canceled something to and I actually canceled something to and I actually canceled something to come on today because I was like if I come on today because I was like if I come on today because I was like if I don't come on things are going to boot don't come on things are going to boot don't come on things are going to boot me off right so uh so I thought right I me off right so uh so I thought right I me off right so uh so I thought right I bet I better join bet I better join bet I better join um yeah all good filming some cool um yeah all good filming some cool um yeah all good filming some cool podcasts podcasts podcasts um we're just um we're just about to um we're just um we're just about to um we're just um we're just about to release next week's to yasserole Saeed release next week's to yasserole Saeed release next week's to yasserole Saeed podcast from AWS which is kind of one of podcast from AWS which is kind of one of podcast from AWS which is kind of one of our like biggest Scoops actually to be our like biggest Scoops actually to be our like biggest Scoops actually to be honest because um we've had loads of honest because um we've had loads of honest because um we've had loads of great people on like you know Rob great people on like you know Rob great people on like you know Rob yourself included and you know loads of yourself included and you know loads of yourself included and you know loads of loads of folks right um in the past but loads of folks right um in the past but loads of folks right um in the past but but yes are in his position at AWS and
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but yes are in his position at AWS and but yes are in his position at AWS and you know you know you know so many customers so many customers so many customers um is quite cool for us and it was a um is quite cool for us and it was a um is quite cool for us and it was a good episode so yeah so yeah good episode so yeah so yeah good episode so yeah so yeah I met him a year ago at a I met him a year ago at a I met him a year ago at a iot oil and gas event in Houston iot oil and gas event in Houston iot oil and gas event in Houston actually and I think it was the first actually and I think it was the first actually and I think it was the first him coming out doing a speaking event as him coming out doing a speaking event as him coming out doing a speaking event as the as the new VP there over iot and so the as the new VP there over iot and so the as the new VP there over iot and so uh yeah really nice guy really good guy uh yeah really nice guy really good guy uh yeah really nice guy really good guy yeah really nice he's ex-uh Qualcomm yeah really nice he's ex-uh Qualcomm yeah really nice he's ex-uh Qualcomm isn't it in the X I think that's right I isn't it in the X I think that's right I isn't it in the X I think that's right I think that's right yeah yeah so um but think that's right yeah yeah so um but think that's right yeah yeah so um but no yeah things are all good no yeah things are all good no yeah things are all good um we we're getting involved with uh um we we're getting involved with uh um we we're getting involved with uh tiny ml Foundation a bit at the moment tiny ml Foundation a bit at the moment tiny ml Foundation a bit at the moment as well as well as well yeah we really believe in in all of that yeah we really believe in in all of that yeah we really believe in in all of that you know what Pete warden's doing we've you know what Pete warden's doing we've you know what Pete warden's doing we've used sentences uh we just really like it used sentences uh we just really like it used sentences uh we just really like it like it's really cool right so um yeah like it's really cool right so um yeah like it's really cool right so um yeah we're just trying to build build and we're just trying to build build and we're just trying to build build and partner with kind of kids tiny ml for partner with kind of kids tiny ml for partner with kind of kids tiny ml for the win our exact Shelby and all the the win our exact Shelby and all the the win our exact Shelby and all the guys over at Edge and also really driven guys over at Edge and also really driven guys over at Edge and also really driven that big time that's awesome that big time that's awesome that big time that's awesome yeah yeah well are you in Florida now yeah yeah well are you in Florida now yeah yeah well are you in Florida now Tom I'm not this is an artificial wall Tom I'm not this is an artificial wall Tom I'm not this is an artificial wall we don't have plants anything like this we don't have plants anything like this we don't have plants anything like this in the UK okay not real in the UK okay not real in the UK okay not real um um um I'm not now I will be I've had to delay I'm not now I will be I've had to delay I'm not now I will be I've had to delay it because of kind of the reorg in the it because of kind of the reorg in the it because of kind of the reorg in the business business business um but I will I will be in coming months um but I will I will be in coming months um but I will I will be in coming months I don't know at the exact time but yeah I don't know at the exact time but yeah I don't know at the exact time but yeah I uh yeah I'm aching to leave the UK
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I uh yeah I'm aching to leave the UK I uh yeah I'm aching to leave the UK the reason the reason I thought you were the reason the reason I thought you were the reason the reason I thought you were inside Estados unidos was because I inside Estados unidos was because I inside Estados unidos was because I heard you say the word calendar heard you say the word calendar heard you say the word calendar instead of diary yeah okay yeah instead of diary yeah okay yeah instead of diary yeah okay yeah wait wait it was funny actually like I I wait wait it was funny actually like I I wait wait it was funny actually like I I I'm a bit of a chameleon right so when I I'm a bit of a chameleon right so when I I'm a bit of a chameleon right so when I when I when I speak to us people I when I when I speak to us people I when I when I speak to us people I always I always kind of adapt quite always I always kind of adapt quite always I always kind of adapt quite quickly I'm always like watching cell quickly I'm always like watching cell quickly I'm always like watching cell and stuff like that and you kind of have and stuff like that and you kind of have and stuff like that and you kind of have to do it because otherwise people look to do it because otherwise people look to do it because otherwise people look at you like you like like you're crazy at you like you like like you're crazy at you like you like like you're crazy you know um if I say oh is that your you know um if I say oh is that your you know um if I say oh is that your Niche that was a niche you mean a niche Niche that was a niche you mean a niche Niche that was a niche you mean a niche and I'm like oh okay yeah fine so um you and I'm like oh okay yeah fine so um you and I'm like oh okay yeah fine so um you do just have to learn it uh which is do just have to learn it uh which is do just have to learn it uh which is bizarre and I always wonder are we crazy bizarre and I always wonder are we crazy bizarre and I always wonder are we crazy or are you guys crazy or like who's or are you guys crazy or like who's or are you guys crazy or like who's right you know it's us it's us awesome right you know it's us it's us awesome right you know it's us it's us awesome it's definitely us it's definitely us it's definitely us um and as you also I'm sure will learn um and as you also I'm sure will learn um and as you also I'm sure will learn if you haven't already there are there's if you haven't already there are there's if you haven't already there are there's more than one America there are multiple more than one America there are multiple more than one America there are multiple United States I mean United States I mean United States I mean Niche and Niche and depending on what Niche and Niche and depending on what Niche and Niche and depending on what state you're in or part of the country state you're in or part of the country state you're in or part of the country people are like see what kind of talk is people are like see what kind of talk is people are like see what kind of talk is that boy you what I'm going to the theater ah I you what I'm going to the theater ah I got not in the theater I gotcha all got not in the theater I gotcha all got not in the theater I gotcha all right so what is so five values you're right so what is so five values you're right so what is so five values you're doing different stuff yeah you're
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doing different stuff yeah you're doing different stuff yeah you're focusing on some new areas or yeah I focusing on some new areas or yeah I focusing on some new areas or yeah I think to to be to be fair like the the think to to be to be fair like the the think to to be to be fair like the the five immediate business unit is doing five immediate business unit is doing five immediate business unit is doing really well the podcast is doing really really well the podcast is doing really really well the podcast is doing really well we've got our second women in deep well we've got our second women in deep well we've got our second women in deep tech report coming out in a few months tech report coming out in a few months tech report coming out in a few months the first one was was really well kind the first one was was really well kind the first one was was really well kind of heralded Renee Hass from arm you know of heralded Renee Hass from arm you know of heralded Renee Hass from arm you know you know he downloaded it because you know he downloaded it because you know he downloaded it because [ __ ] was in there she actually came on [ __ ] was in there she actually came on [ __ ] was in there she actually came on our podcast as well talking around kind our podcast as well talking around kind our podcast as well talking around kind of automotive and arms view on what of automotive and arms view on what of automotive and arms view on what they're doing there they're doing there they're doing there um and and 5B Tech is is kind of um and and 5B Tech is is kind of um and and 5B Tech is is kind of realigning where it's focusing its realigning where it's focusing its realigning where it's focusing its efforts so uh primarily an industrial efforts so uh primarily an industrial efforts so uh primarily an industrial home and Automotive home and Automotive home and Automotive um and that's really where we want to um and that's really where we want to um and that's really where we want to kind of put all our might and all our kind of put all our might and all our kind of put all our might and all our Force Force Force um but yeah it's going it's going really um but yeah it's going it's going really um but yeah it's going it's going really well I I hired a cro recently and well I I hired a cro recently and well I I hired a cro recently and they're joining at the end of the year they're joining at the end of the year they're joining at the end of the year to kind of give me some headspace to kind of give me some headspace to kind of give me some headspace um and a bit of bandwidth to go and do um and a bit of bandwidth to go and do um and a bit of bandwidth to go and do other bits other bits other bits um but yeah you know things things you um but yeah you know things things you um but yeah you know things things you you know could always be better they you know could always be better they you know could always be better they could be a lot worse but I think you could be a lot worse but I think you could be a lot worse but I think you know things seem to be picking up pace know things seem to be picking up pace know things seem to be picking up pace actually you know there seems to be a actually you know there seems to be a actually you know there seems to be a bit more confidence bit more confidence bit more confidence um people are making decisions I think um people are making decisions I think um people are making decisions I think the bulk of the kind of like layoffs the bulk of the kind of like layoffs the bulk of the kind of like layoffs happened happened happened and when they happen it's inevitably and when they happen it's inevitably and when they happen it's inevitably it's a case of actually going okay well it's a case of actually going okay well it's a case of actually going okay well you need to start hiring permians now you need to start hiring permians now you need to start hiring permians now not not just you know contractors not not just you know contractors not not just you know contractors because you know work's picking up and because you know work's picking up and because you know work's picking up and when big Tech starts to do that it when big Tech starts to do that it when big Tech starts to do that it starts to drip down into everyone else
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starts to drip down into everyone else starts to drip down into everyone else and so we're starting to see that now uh and so we're starting to see that now uh and so we're starting to see that now uh which is good because which is good because which is good because um I think we're all a little bit like um I think we're all a little bit like um I think we're all a little bit like uncertain about where we were going to uncertain about where we were going to uncertain about where we were going to be and and it's 2024 still going to be a be and and it's 2024 still going to be a be and and it's 2024 still going to be a continuation of that but we're not continuation of that but we're not continuation of that but we're not seeing it in our bubble right and I can seeing it in our bubble right and I can seeing it in our bubble right and I can only speak about my level yeah yeah did only speak about my level yeah yeah did only speak about my level yeah yeah did you do some bunch of market research as you do some bunch of market research as you do some bunch of market research as far as Tech as word of focus when you far as Tech as word of focus when you far as Tech as word of focus when you said like industrial Automotive stuff said like industrial Automotive stuff said like industrial Automotive stuff like that well do you know what the like that well do you know what the like that well do you know what the honest answer is no we didn't it just honest answer is no we didn't it just honest answer is no we didn't it just kind of felt right and also when I was kind of felt right and also when I was kind of felt right and also when I was speaking to AWS and he was describing speaking to AWS and he was describing speaking to AWS and he was describing their kind of how they set up their their kind of how they set up their their kind of how they set up their business and and their sales guys that's business and and their sales guys that's business and and their sales guys that's how he described it and I was like well how he described it and I was like well how he described it and I was like well of course that's like predominantly 80 of course that's like predominantly 80 of course that's like predominantly 80 90 right and so kind of felt well if AWS 90 right and so kind of felt well if AWS 90 right and so kind of felt well if AWS seemed to be doing pretty well seemed to be doing pretty well seemed to be doing pretty well um you know we we wouldn't do far far um you know we we wouldn't do far far um you know we we wouldn't do far far wrong trying to follow in in the wrong trying to follow in in the wrong trying to follow in in the footsteps of those three pillars footsteps of those three pillars footsteps of those three pillars um but I think you know where where um but I think you know where where um but I think you know where where we're focusing in terms of areas is we're focusing in terms of areas is we're focusing in terms of areas is um uh the German markets big for us um uh the German markets big for us um uh the German markets big for us Germany's like got some fantastic Germany's like got some fantastic Germany's like got some fantastic engineering businesses and a lot of kind engineering businesses and a lot of kind engineering businesses and a lot of kind of controls industrial Etc a lot of cool of controls industrial Etc a lot of cool of controls industrial Etc a lot of cool companies the Germans call it a um a companies the Germans call it a um a companies the Germans call it a um a mittal Stan business right so um you mittal Stan business right so um you mittal Stan business right so um you know companies like Mila or Bosch used know companies like Mila or Bosch used know companies like Mila or Bosch used to be a middle stand business yeah um so to be a middle stand business yeah um so to be a middle stand business yeah um so we're focusing a lot there and then and we're focusing a lot there and then and we're focusing a lot there and then and of course in the US of course in the US of course in the US um east and west coast and stuff around um east and west coast and stuff around um east and west coast and stuff around the bay but Austin is um Austin picking the bay but Austin is um Austin picking the bay but Austin is um Austin picking up a lot oh sorry the lights have just
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up a lot oh sorry the lights have just up a lot oh sorry the lights have just turned off it's the PIR sensor ah you're turned off it's the PIR sensor ah you're turned off it's the PIR sensor ah you're a real iot guy aren't you I'm just a a real iot guy aren't you I'm just a a real iot guy aren't you I'm just a geek in general to be honest with you in geek in general to be honest with you in geek in general to be honest with you in general yeah yeah you know it's general yeah yeah you know it's general yeah yeah you know it's interesting when you talk about AWS interesting when you talk about AWS interesting when you talk about AWS still going strong in there I would I still going strong in there I would I still going strong in there I would I would agree as far as the hyperscalers would agree as far as the hyperscalers would agree as far as the hyperscalers who decided to build a cloud iot who decided to build a cloud iot who decided to build a cloud iot platform platform platform AWS is the only one still giving it a AWS is the only one still giving it a AWS is the only one still giving it a try try try yeah uh the other ones have either yeah uh the other ones have either yeah uh the other ones have either publicly shut it down or like Microsoft publicly shut it down or like Microsoft publicly shut it down or like Microsoft quietly invisibly dramatically pulled quietly invisibly dramatically pulled quietly invisibly dramatically pulled back back back laid off most of their iot people laid off most of their iot people laid off most of their iot people without telling customers they're not in without telling customers they're not in without telling customers they're not in iot they still are but that's not a iot they still are but that's not a iot they still are but that's not a thing uh and so it's interesting because thing uh and so it's interesting because thing uh and so it's interesting because I had friends I've had friends I had friends I've had friends I had friends I've had friends colleagues who I worked with on the iot colleagues who I worked with on the iot colleagues who I worked with on the iot teams at Microsoft go to the AWS the iot teams at Microsoft go to the AWS the iot teams at Microsoft go to the AWS the iot team because team because team because last place to go for them I guess last place to go for them I guess last place to go for them I guess um and so um and so um and so you know AWS you know yeah they're still you know AWS you know yeah they're still you know AWS you know yeah they're still giving it a go you know they're still giving it a go you know they're still giving it a go you know they're still trying hard trying hard trying hard um you know the fact that you have a new um you know the fact that you have a new um you know the fact that you have a new VP VP VP that you've got to interview there you that you've got to interview there you that you've got to interview there you know because I know all the old Guard know because I know all the old Guard know because I know all the old Guard from AWS iot core you know and a lot of from AWS iot core you know and a lot of from AWS iot core you know and a lot of those guys are gone and so it's it's those guys are gone and so it's it's those guys are gone and so it's it's probably another try you know what I probably another try you know what I probably another try you know what I mean mean mean um is what I think the uh you know most um is what I think the uh you know most um is what I think the uh you know most people do kind of default and say
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people do kind of default and say people do kind of default and say Industrial Industrial Industrial you know heavy machinery factories blah you know heavy machinery factories blah you know heavy machinery factories blah blah blah it's funny you say Bosch blah blah it's funny you say Bosch blah blah it's funny you say Bosch because if you look under the covers because if you look under the covers because if you look under the covers Bosch was the primary driver of the Bosch was the primary driver of the Bosch was the primary driver of the whole Eclipse iot Foundation stuff whole Eclipse iot Foundation stuff whole Eclipse iot Foundation stuff um like like almost 100 I know there um like like almost 100 I know there um like like almost 100 I know there were other people involved in Eclipse were other people involved in Eclipse were other people involved in Eclipse iot but it was really Bosh behind the iot but it was really Bosh behind the iot but it was really Bosh behind the scenes and didn't work out in the end you know what didn't work out in the end you know what I mean I know I know Bosh makes all I mean I know I know Bosh makes all I mean I know I know Bosh makes all kinds of stuff right kinds of stuff right kinds of stuff right um but you know the eclipse iot doesn't um but you know the eclipse iot doesn't um but you know the eclipse iot doesn't look like it once was and uh and Bosch look like it once was and uh and Bosch look like it once was and uh and Bosch was the primary driver behind that and was the primary driver behind that and was the primary driver behind that and so I you know you just because you know so I you know you just because you know so I you know you just because you know you'd be in the space long enough and you'd be in the space long enough and you'd be in the space long enough and you get to know a lot of people and you get to know a lot of people and you get to know a lot of people and you're involved in all these different you're involved in all these different you're involved in all these different organizations and you see which ones are organizations and you see which ones are organizations and you see which ones are doing great which ones are kind of going doing great which ones are kind of going doing great which ones are kind of going off who used to be a primary driver off who used to be a primary driver off who used to be a primary driver behind one and now they've kind of behind one and now they've kind of behind one and now they've kind of backed off backed off backed off um I remember guys joining our eyes your um I remember guys joining our eyes your um I remember guys joining our eyes your iot team that came over from Robert iot team that came over from Robert iot team that came over from Robert Bosch Bosch Bosch um and so you always just hear different um and so you always just hear different um and so you always just hear different stories about you know what's going stories about you know what's going stories about you know what's going great what's not going so well great what's not going so well great what's not going so well um um um it's it's it's certainly interesting it's it's it's certainly interesting it's it's it's certainly interesting um I know it sounds over sold or um I know it sounds over sold or um I know it sounds over sold or oversaid where people just say Well it's oversaid where people just say Well it's oversaid where people just say Well it's just work on Solutions you know you you just work on Solutions you know you you just work on Solutions you know you you might need to connect some things that might need to connect some things that might need to connect some things that you know like almost anything we've been you know like almost anything we've been you know like almost anything we've been building now for the last however many building now for the last however many building now for the last however many decades even if it wasn't iot
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decades even if it wasn't iot decades even if it wasn't iot at some point we needed to connect this at some point we needed to connect this at some point we needed to connect this thing with that thing and if it was thing with that thing and if it was thing with that thing and if it was client server Computing with a Windows client server Computing with a Windows client server Computing with a Windows PC talking to an Oracle database PC talking to an Oracle database PC talking to an Oracle database we went from desktop Computing where we went from desktop Computing where we went from desktop Computing where everything was on the desktop to client everything was on the desktop to client everything was on the desktop to client server to end here to things like that server to end here to things like that server to end here to things like that and so this notion of connecting and you and so this notion of connecting and you and so this notion of connecting and you know of course in those days you were know of course in those days you were know of course in those days you were connected over a lamb over ethernet connected over a lamb over ethernet connected over a lamb over ethernet probably to your Oracle database or SQL probably to your Oracle database or SQL probably to your Oracle database or SQL server or db2 and then over time we've server or db2 and then over time we've server or db2 and then over time we've got you know thanks to we have the got you know thanks to we have the got you know thanks to we have the wireless Revolution obviously which wireless Revolution obviously which wireless Revolution obviously which changed things but we're still remotely changed things but we're still remotely changed things but we're still remotely connecting the things it might be a connecting the things it might be a connecting the things it might be a human behind that thing or sometimes human behind that thing or sometimes human behind that thing or sometimes it's it's not it's a it's a device an it's it's not it's a it's a device an it's it's not it's a it's a device an inanimate object that we're trying to inanimate object that we're trying to inanimate object that we're trying to make anima animated make anima animated make anima animated um but you know remotely connecting um but you know remotely connecting um but you know remotely connecting things to find out things and to things to find out things and to things to find out things and to interact with them is not going away interact with them is not going away interact with them is not going away whatever we want to call it you know whatever we want to call it you know whatever we want to call it you know what I mean it's yeah that's Tech That's what I mean it's yeah that's Tech That's what I mean it's yeah that's Tech That's All Tech it really is All Tech it really is All Tech it really is um um um and I think you know you're completely and I think you know you're completely and I think you know you're completely right you know I think we've said this right you know I think we've said this right you know I think we've said this on the podcast before I I've you know on the podcast before I I've you know on the podcast before I I've you know said this on on mine and many occasions said this on on mine and many occasions said this on on mine and many occasions I think we just stopped calling things I think we just stopped calling things I think we just stopped calling things iot in the future right because it would iot in the future right because it would iot in the future right because it would just be what it is you know we don't just be what it is you know we don't just be what it is you know we don't really call it the internet because it really call it the internet because it really call it the internet because it is just the internet you know it is it is just the internet you know it is it is just the internet you know it is it is just the means by which things is just the means by which things is just the means by which things connect you know and they'll they'll connect you know and they'll they'll connect you know and they'll they'll they'll be they'll be winners and losers they'll be they'll be winners and losers they'll be they'll be winners and losers in this I think with the AWS thing as in this I think with the AWS thing as in this I think with the AWS thing as you mentioned obviously they're making a you mentioned obviously they're making a you mentioned obviously they're making a big song and dance about the BMW
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big song and dance about the BMW big song and dance about the BMW partnership that's you know I'm seeing partnership that's you know I'm seeing partnership that's you know I'm seeing all around at the moment and that's all around at the moment and that's all around at the moment and that's great right and I think you know they're great right and I think you know they're great right and I think you know they're they're they're doing their thing and they're they're doing their thing and they're they're doing their thing and and they're doing it pretty well and they're doing it pretty well and they're doing it pretty well um I just think you know the times will um I just think you know the times will um I just think you know the times will change and and and where people's focus change and and and where people's focus change and and and where people's focus and energy is you know of course you and energy is you know of course you and energy is you know of course you know you know so much noise around Ai know you know so much noise around Ai know you know so much noise around Ai and if you look at like in videos and if you look at like in videos and if you look at like in videos reports and their earnings it's just reports and their earnings it's just reports and their earnings it's just crazy right now so crazy right now so crazy right now so um I'm interested to see how things pan um I'm interested to see how things pan um I'm interested to see how things pan out in the future but you know when he out in the future but you know when he out in the future but you know when he said earlier you said oh you're a real said earlier you said oh you're a real said earlier you said oh you're a real iot guy I was like well yeah I'm a geek iot guy I was like well yeah I'm a geek iot guy I was like well yeah I'm a geek but I'm a latch Electronics kind of but I'm a latch Electronics kind of but I'm a latch Electronics kind of device guy right so it's electronic it's device guy right so it's electronic it's device guy right so it's electronic it's it's something it's a gadget it's a it's something it's a gadget it's a it's something it's a gadget it's a device be that like an iot connectivity device be that like an iot connectivity device be that like an iot connectivity or whatever I'm that's what I'm or whatever I'm that's what I'm or whatever I'm that's what I'm interested in that's what we kind of do interested in that's what we kind of do interested in that's what we kind of do so we'll kind of we'll kind of go with so we'll kind of we'll kind of go with so we'll kind of we'll kind of go with the times as well you know um because the times as well you know um because the times as well you know um because yes in our business we're a service yes in our business we're a service yes in our business we're a service business so we can do that yeah that's business so we can do that yeah that's business so we can do that yeah that's true you can pivot around absolutely true you can pivot around absolutely true you can pivot around absolutely yeah that's that's good stuff yeah that's that's good stuff yeah that's that's good stuff yeah you know of course the greatest iot yeah you know of course the greatest iot yeah you know of course the greatest iot platform ever was the things.io just to platform ever was the things.io just to platform ever was the things.io just to remind everyone here on the show remind everyone here on the show remind everyone here on the show it's as good as it gets we tried we it's as good as it gets we tried we it's as good as it gets we tried we tried you tried you tried I was a big tried you tried you tried I was a big tried you tried you tried I was a big fan I actually was trying to fan I actually was trying to fan I actually was trying to help get him acquired at one point help get him acquired at one point help get him acquired at one point yeah it was yeah it's it's good to yeah it was yeah it's it's good to yeah it was yeah it's it's good to remember that it's all that you have to remember that it's all that you have to remember that it's all that you have to be at the right place at the right time be at the right place at the right time be at the right place at the right time with the right people and with the right
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with the right people and with the right with the right people and with the right to me to me to me yeah yeah that yeah yeah that yeah yeah that um then you have a lot of chances that's um then you have a lot of chances that's um then you have a lot of chances that's right yeah that's right hey Ryan but right yeah that's right hey Ryan but right yeah that's right hey Ryan but it's not it's it's really tricky to make it's not it's it's really tricky to make it's not it's it's really tricky to make it happen it is tricky I thought it was it happen it is tricky I thought it was it happen it is tricky I thought it was cool you sent that that picture you cool you sent that that picture you cool you sent that that picture you found at your like first iot Stars found at your like first iot Stars found at your like first iot Stars indeed yeah in the basement what was the indeed yeah in the basement what was the indeed yeah in the basement what was the name of the building that looks yeah the name of the building that looks yeah the name of the building that looks yeah the the water tower no in the color Tower the water tower no in the color Tower the water tower no in the color Tower the lipstick actually I was checking the lipstick actually I was checking the lipstick actually I was checking pictures no and the first iot started pictures no and the first iot started pictures no and the first iot started 2015 actually we didn't know each other 2015 actually we didn't know each other 2015 actually we didn't know each other personally right I knew I knew Rudy yeah and so he had invited me to that yeah and so he had invited me to that and uh gosh let me see if I can find and uh gosh let me see if I can find and uh gosh let me see if I can find that picture that picture that picture I saw a picture of Rob asking foreign that's a shock that is a shock you that's a shock that is a shock you attended all of the IIT stocks that was attended all of the IIT stocks that was attended all of the IIT stocks that was cool that and that was a great event and cool that and that was a great event and cool that and that was a great event and you know what a lot of people don't you know what a lot of people don't you know what a lot of people don't realize realize realize is iot was flowing off of mobile is iot was flowing off of mobile is iot was flowing off of mobile there was there was so there was always there was there was so there was always there was there was so there was always this thing that everybody knows about it this thing that everybody knows about it this thing that everybody knows about it called mobile Monday called mobile Monday called mobile Monday um and uh that was a big thing for a um and uh that was a big thing for a um and uh that was a big thing for a long time and it and mobile Congress we long time and it and mobile Congress we long time and it and mobile Congress we did a mobile Sunday did a mobile Sunday did a mobile Sunday um yeah and I remember doing the mobile um yeah and I remember doing the mobile um yeah and I remember doing the mobile Sunday at
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Sunday at Sunday at a Stella dram damn Up on the Rooftop uh a Stella dram damn Up on the Rooftop uh a Stella dram damn Up on the Rooftop uh and then the very next day we did the and then the very next day we did the and then the very next day we did the first iot stars and it was kind of like first iot stars and it was kind of like first iot stars and it was kind of like introducing the world to hey all you introducing the world to hey all you introducing the world to hey all you mobile people here's this thing called mobile people here's this thing called mobile people here's this thing called iot you may not have heard of no you iot you may not have heard of no you iot you may not have heard of no you heard machine the machine you did you heard machine the machine you did you heard machine the machine you did you did you did yeah exactly because you did you did yeah exactly because you did you did yeah exactly because you know what a lot of we got a lot of the know what a lot of we got a lot of the know what a lot of we got a lot of the people people people a lot of the new people who came into a lot of the new people who came into a lot of the new people who came into MTM and iot a lot of them were mobile MTM and iot a lot of them were mobile MTM and iot a lot of them were mobile people they were building apps from for people they were building apps from for people they were building apps from for smartphones and things like that you smartphones and things like that you smartphones and things like that you know because as we all know it's always know because as we all know it's always know because as we all know it's always been hard to find lots of embedded been hard to find lots of embedded been hard to find lots of embedded developers developers developers um and see developers and so one of the um and see developers and so one of the um and see developers and so one of the things that mobile helped us with was it things that mobile helped us with was it things that mobile helped us with was it got people building small things got people building small things got people building small things uh not exactly super embedded C stuff uh not exactly super embedded C stuff uh not exactly super embedded C stuff but better than most people were but better than most people were but better than most people were building before that either desktop or building before that either desktop or building before that either desktop or server stuff big things right and so uh server stuff big things right and so uh server stuff big things right and so uh you know in fact you know I often think you know in fact you know I often think you know in fact you know I often think that a lot of the smartphone Revolution that a lot of the smartphone Revolution that a lot of the smartphone Revolution all the components of it helped empower all the components of it helped empower all the components of it helped empower the iot revolution you know when all of the iot revolution you know when all of the iot revolution you know when all of a sudden you had all these devices a sudden you had all these devices a sudden you had all these devices having to make things really small and having to make things really small and having to make things really small and lots of Manufacturers building all these lots of Manufacturers building all these lots of Manufacturers building all these little components and sensors and little components and sensors and little components and sensors and accelerometers and things for devices accelerometers and things for devices accelerometers and things for devices because people really demanded it and so because people really demanded it and so because people really demanded it and so that drove miniaturization dramatically that drove miniaturization dramatically that drove miniaturization dramatically absolutely yeah we drove Communications
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absolutely yeah we drove Communications absolutely yeah we drove Communications Wireless connectivity was driven Wireless connectivity was driven Wireless connectivity was driven Bluetooth cellular Wi-Fi Bluetooth cellular Wi-Fi Bluetooth cellular Wi-Fi NFC all these things were driven by NFC all these things were driven by NFC all these things were driven by smartphones and we got to what's the right word gravy train Coast what's the right word gravy train Coast whatever whatever whatever drift whatever I can't I'm trying to drift whatever I can't I'm trying to drift whatever I can't I'm trying to think of the word when you're in race think of the word when you're in race think of the word when you're in race car driving and you're right behind the car driving and you're right behind the car driving and you're right behind the other person other person other person um we got to draft iot got to draft behind we got to draft iot got to draft behind the smartphone Revolution because the the smartphone Revolution because the the smartphone Revolution because the smartphone because it wasn't clear that smartphone because it wasn't clear that smartphone because it wasn't clear that everybody demanded iot but it was very everybody demanded iot but it was very everybody demanded iot but it was very clear that everyone demanded the clear that everyone demanded the clear that everyone demanded the smartphone smartphone smartphone that was that was a real obvious that was that was a real obvious that was that was a real obvious Revolution iot is still not an obvious Revolution iot is still not an obvious Revolution iot is still not an obvious Revolution actually Revolution actually Revolution actually um not the way the smartphone was um not the way the smartphone was um not the way the smartphone was writing your face everybody's dying writing your face everybody's dying writing your face everybody's dying people are winning in line in the middle people are winning in line in the middle people are winning in line in the middle of the night I haven't seen anybody of the night I haven't seen anybody of the night I haven't seen anybody waiting in the middle of the night to waiting in the middle of the night to waiting in the middle of the night to buy an iot I'll take two iots please yes I'll take two iots please yes you know like yeah I'm gonna see Ryan you know like yeah I'm gonna see Ryan you know like yeah I'm gonna see Ryan trees running out of an Apple store with trees running out of an Apple store with trees running out of an Apple store with his iot device going yeah I'm the first his iot device going yeah I'm the first his iot device going yeah I'm the first one to get it one to get it one to get it yep yep yep I would yes remember remember that there I would yes remember remember that there I would yes remember remember that there are people running out I remember like are people running out I remember like are people running out I remember like Robert scoble with the first iPhone in Robert scoble with the first iPhone in Robert scoble with the first iPhone in his hand running out of the store in his hand running out of the store in his hand running out of the store in Palo Alto and going yeah Palo Alto and going yeah Palo Alto and going yeah such a nerd and now I'm going to wear such a nerd and now I'm going to wear such a nerd and now I'm going to wear Google Glasses in the shower Google Glasses in the shower Google Glasses in the shower um I remember nerds in 1995 up where I
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um I remember nerds in 1995 up where I um I remember nerds in 1995 up where I live in Redmond at the Egghead software live in Redmond at the Egghead software live in Redmond at the Egghead software and all these software companies at and all these software companies at and all these software companies at midnight to get their first copy of midnight to get their first copy of midnight to get their first copy of Windows 95. Windows 95. Windows 95. um I haven't seen that kind of um I haven't seen that kind of um I haven't seen that kind of excitement and hype in iot ever excitement and hype in iot ever excitement and hype in iot ever um what do you need to do to have that type what do you need to do to have that type of fan boys or fan base for the of fan boys or fan base for the of fan boys or fan base for the technology that's how that happened technology that's how that happened technology that's how that happened it's a good question maybe is it user it's a good question maybe is it user it's a good question maybe is it user experience is it I don't know experience is it I don't know experience is it I don't know you have to make it easy that's always you have to make it easy that's always you have to make it easy that's always the tough part about iot usually you the tough part about iot usually you the tough part about iot usually you have some sort of customization like uh have some sort of customization like uh have some sort of customization like uh connected machines in in the field right connected machines in in the field right connected machines in in the field right you could have like a vibratory conveyor you could have like a vibratory conveyor you could have like a vibratory conveyor in the middle of a forest or maybe it's in the middle of a forest or maybe it's in the middle of a forest or maybe it's a Wastewater sewage system but scaling a a Wastewater sewage system but scaling a a Wastewater sewage system but scaling a lot of that stuff it's it's a kind of lot of that stuff it's it's a kind of lot of that stuff it's it's a kind of customization that just I think turns a customization that just I think turns a customization that just I think turns a lot of people away just as you were lot of people away just as you were lot of people away just as you were saying that Ryan I'm like starting to saying that Ryan I'm like starting to saying that Ryan I'm like starting to fall asleep exactly you see I actually fall asleep exactly you see I actually fall asleep exactly you see I actually have a pretty good conversation with uh have a pretty good conversation with uh have a pretty good conversation with uh someone this past week someone this past week someone this past week um they were frustrated just because of um they were frustrated just because of um they were frustrated just because of that they said look I have I can get that they said look I have I can get that they said look I have I can get like uh Home Security iot based system like uh Home Security iot based system like uh Home Security iot based system right and it's so easy to set up you right and it's so easy to set up you right and it's so easy to set up you just take it out of the box and then you just take it out of the box and then you just take it out of the box and then you have this Cloud connection you have all have this Cloud connection you have all have this Cloud connection you have all this different remote access and I'm this different remote access and I'm this different remote access and I'm thinking yeah but that's just one use thinking yeah but that's just one use thinking yeah but that's just one use case for one device on their own case for one device on their own case for one device on their own platform we've always been able to do platform we've always been able to do platform we've always been able to do that right and so their frustrations
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that right and so their frustrations that right and so their frustrations have been I have this Factory full of have been I have this Factory full of have been I have this Factory full of stuff stuff stuff why can't I make it as easy as hooking why can't I make it as easy as hooking why can't I make it as easy as hooking up my security camera well we can make a up my security camera well we can make a up my security camera well we can make a security camera for the factory but it's security camera for the factory but it's security camera for the factory but it's not going to do anything for your not going to do anything for your not going to do anything for your machines all right and I think that's machines all right and I think that's machines all right and I think that's always been the tough part uh of trying always been the tough part uh of trying always been the tough part uh of trying to scale some of these things but there to scale some of these things but there to scale some of these things but there still should be things like temperature still should be things like temperature still should be things like temperature vibration sensors or is it just such a vibration sensors or is it just such a vibration sensors or is it just such a low hanging fruit it's such a low low hanging fruit it's such a low low hanging fruit it's such a low hangover hangover hangover I've grown talks about I've grown talks about I've grown talks about I'm shocked that there isn't one on like I'm shocked that there isn't one on like I'm shocked that there isn't one on like every motor on a factory or a rotating every motor on a factory or a rotating every motor on a factory or a rotating asset that's one people should be like I asset that's one people should be like I asset that's one people should be like I have an iot go ahead no I I I agree with you Ryan go ahead no I I I agree with you Ryan right I think it's got to be easy right I think it's got to be easy right I think it's got to be easy um but it but it's also got a driver um but it but it's also got a driver um but it but it's also got a driver purpose to to be fun or make money right purpose to to be fun or make money right purpose to to be fun or make money right so you know why why did people Bitcoin so you know why why did people Bitcoin so you know why why did people Bitcoin mine because they want to make some mine because they want to make some mine because they want to make some money right why is it why is AI good money right why is it why is AI good money right why is it why is AI good because well it's fun but it also because well it's fun but it also because well it's fun but it also enables them to to generate more and to enables them to to generate more and to enables them to to generate more and to do work easy and I think going back to do work easy and I think going back to do work easy and I think going back to Mark's question about how do you get a Mark's question about how do you get a Mark's question about how do you get a fanboy kind of Base around it well it's fanboy kind of Base around it well it's fanboy kind of Base around it well it's got to be really cool and sexy or you've got to be really cool and sexy or you've got to be really cool and sexy or you've got to make much more both right and if got to make much more both right and if got to make much more both right and if you can't do any of those it's always you can't do any of those it's always you can't do any of those it's always going to be really esoteric going to be really esoteric going to be really esoteric that's what Apple did well they made it that's what Apple did well they made it that's what Apple did well they made it look really really good and then they're look really really good and then they're look really really good and then they're purposeful in their design to make it purposeful in their design to make it purposeful in their design to make it easy for a lot of very common things and
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easy for a lot of very common things and easy for a lot of very common things and yeah I think I think you're right Tom yeah I think I think you're right Tom yeah I think I think you're right Tom that yeah what does Steve Jobs always that yeah what does Steve Jobs always that yeah what does Steve Jobs always say start with the customer experience say start with the customer experience say start with the customer experience and then work backwards yeah too many and then work backwards yeah too many and then work backwards yeah too many people do it the wrong direction people do it the wrong direction people do it the wrong direction you know you know you know to get back to where we were a little to get back to where we were a little to get back to where we were a little bit ago I do think it's interesting bit ago I do think it's interesting bit ago I do think it's interesting because I was working at Sprint next because I was working at Sprint next because I was working at Sprint next style when the smartphones were coming style when the smartphones were coming style when the smartphones were coming out when I was in college and I think out when I was in college and I think out when I was in college and I think that kind of need for high-speed data that kind of need for high-speed data that kind of need for high-speed data with all these different apps and now with all these different apps and now with all these different apps and now you're streaming YouTube and things like you're streaming YouTube and things like you're streaming YouTube and things like that I think that really opens it up for that I think that really opens it up for that I think that really opens it up for a lot more data intense iot kind of use a lot more data intense iot kind of use a lot more data intense iot kind of use cases that maybe weren't there before cases that maybe weren't there before cases that maybe weren't there before that infertual was in place you're still that infertual was in place you're still that infertual was in place you're still going to have the reliability problems going to have the reliability problems going to have the reliability problems but I think just building out that data but I think just building out that data but I think just building out that data coverage and network and facilitating coverage and network and facilitating coverage and network and facilitating remote connections into a field asset is remote connections into a field asset is remote connections into a field asset is is much more viable now than before is much more viable now than before is much more viable now than before smartphone I mean the biggest driver for smartphone I mean the biggest driver for smartphone I mean the biggest driver for leading to 5G whether it's working for leading to 5G whether it's working for leading to 5G whether it's working for you or not has been video you or not has been video you or not has been video um videos dominating bandwidth usage on um videos dominating bandwidth usage on um videos dominating bandwidth usage on smartphones today and so you know it's smartphones today and so you know it's smartphones today and so you know it's funny when people talked about in the funny when people talked about in the funny when people talked about in the early days of should we roll out 5G you early days of should we roll out 5G you early days of should we roll out 5G you had a lot of crazy analysts saying had a lot of crazy analysts saying had a lot of crazy analysts saying people will pay more for 5G that turned people will pay more for 5G that turned people will pay more for 5G that turned out to be wrong they're not going to pay out to be wrong they're not going to pay out to be wrong they're not going to pay anymore they're going to expect it anymore they're going to expect it anymore they're going to expect it it turns out 5G if it works is actually it turns out 5G if it works is actually it turns out 5G if it works is actually table Stakes table Stakes table Stakes you have no choice but to go to 5G to
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you have no choice but to go to 5G to you have no choice but to go to 5G to keep up with the you people and YouTube keep up with the you people and YouTube keep up with the you people and YouTube videos cat videos usage going on all the videos cat videos usage going on all the videos cat videos usage going on all the time and so you but back to my point time and so you but back to my point time and so you but back to my point about about about iot drafting behind the smartphone iot drafting behind the smartphone iot drafting behind the smartphone Revolution we get to draft behind the Revolution we get to draft behind the Revolution we get to draft behind the fact that we had to create more fact that we had to create more fact that we had to create more bandwidth because people want to watch bandwidth because people want to watch bandwidth because people want to watch cat videos really fast cat videos really fast cat videos really fast sorry and maybe it maybe it's an off sorry and maybe it maybe it's an off sorry and maybe it maybe it's an off topic question but I guess it's related topic question but I guess it's related topic question but I guess it's related why the data plans for iot devices are why the data plans for iot devices are why the data plans for iot devices are different than the data plans for humans different than the data plans for humans different than the data plans for humans ah ah ah that's a great question are you saying that's a great question are you saying that's a great question are you saying well well well why machine connection it's uh I mean I mean go ahead Ryan oh oh sorry I was gonna go ahead Ryan oh oh sorry I was gonna go ahead Ryan oh oh sorry I was gonna say I think the way you use it is a lot say I think the way you use it is a lot say I think the way you use it is a lot different right the amount of data different right the amount of data different right the amount of data you're consuming at the rate you're you're consuming at the rate you're you're consuming at the rate you're consuming that I think with uh anything consuming that I think with uh anything consuming that I think with uh anything that I believe for like a business or that I believe for like a business or that I believe for like a business or something that is relied upon I think something that is relied upon I think something that is relied upon I think there needs to be extra cost associated there needs to be extra cost associated there needs to be extra cost associated with making sure those are online and with making sure those are online and with making sure those are online and always up right or maybe always up right or maybe always up right or maybe there's yeah yeah but for Consumer there's yeah yeah but for Consumer there's yeah yeah but for Consumer devices I'm thinking like okay if I go devices I'm thinking like okay if I go devices I'm thinking like okay if I go to a concert right or a stadium I'm not to a concert right or a stadium I'm not to a concert right or a stadium I'm not getting prioritization on that Tower but getting prioritization on that Tower but getting prioritization on that Tower but if I have a business nearby a concert if I have a business nearby a concert if I have a business nearby a concert I'm probably getting prioritization on I'm probably getting prioritization on I'm probably getting prioritization on that Tower even when it's growing at that Tower even when it's growing at that Tower even when it's growing at home right but do you think that happens
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home right but do you think that happens home right but do you think that happens no okay but I think no okay but I think no okay but I think ah I think to some degree yeah I think ah I think to some degree yeah I think ah I think to some degree yeah I think to some degree if the customer is large to some degree if the customer is large to some degree if the customer is large enough right if it's a big corporate enough right if it's a big corporate enough right if it's a big corporate account for them but account for them but account for them but I would hope but yeah I'm not I still I would hope but yeah I'm not I still I would hope but yeah I'm not I still think that is a tough part mark is think that is a tough part mark is think that is a tough part mark is getting a data plan because a lot of getting a data plan because a lot of getting a data plan because a lot of times times times customers are uh at least the way I've customers are uh at least the way I've customers are uh at least the way I've experienced it uh they're actually experienced it uh they're actually experienced it uh they're actually turning off assets and on and off turning off assets and on and off turning off assets and on and off remotely for months at a time too when remotely for months at a time too when remotely for months at a time too when they're not using them so it's not like they're not using them so it's not like they're not using them so it's not like you have this always active cellular you have this always active cellular you have this always active cellular plan it's like sometimes it's like turn plan it's like sometimes it's like turn plan it's like sometimes it's like turn it on for a month turn it off for three it on for a month turn it off for three it on for a month turn it off for three months turn it on so there's this months turn it on so there's this months turn it on so there's this constant like switch that people are constant like switch that people are constant like switch that people are flipping sometimes too flipping sometimes too flipping sometimes too you know the mobile operators believed you know the mobile operators believed you know the mobile operators believed you know mobile operators thinking Sims you know mobile operators thinking Sims you know mobile operators thinking Sims that's how they think in Sims and they that's how they think in Sims and they that's how they think in Sims and they believed because the analysts told them believed because the analysts told them believed because the analysts told them that that even though they saturated the that that even though they saturated the that that even though they saturated the smartphone market you know there's that smartphone market you know there's that smartphone market you know there's that our poo thing and churn and all that our poo thing and churn and all that our poo thing and churn and all that stuff we've saturated everybody on the stuff we've saturated everybody on the stuff we've saturated everybody on the planet has five smartphones now or planet has five smartphones now or planet has five smartphones now or whatever but everybody's got a whatever but everybody's got a whatever but everybody's got a smartphone and so the mobile operator is smartphone and so the mobile operator is smartphone and so the mobile operator is like how do we have growth and the Alice like how do we have growth and the Alice like how do we have growth and the Alice said iot is kind of how you're going to said iot is kind of how you're going to said iot is kind of how you're going to have growth because we're going to go have growth because we're going to go have growth because we're going to go from having a few billion Sims and from having a few billion Sims and from having a few billion Sims and smartphones to a hundred billion or smartphones to a hundred billion or smartphones to a hundred billion or trillions of iot devices and you're trillions of iot devices and you're trillions of iot devices and you're going to make so much money as Mark is going to make so much money as Mark is going to make so much money as Mark is showing and they're like awesome and
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showing and they're like awesome and showing and they're like awesome and then they truck there you go there's the then they truck there you go there's the then they truck there you go there's the light bulb and then they light bulb and then they light bulb and then they mistakenly tried to charge like an mistakenly tried to charge like an mistakenly tried to charge like an iPhone data plan to people with iot iPhone data plan to people with iot iPhone data plan to people with iot devices devices devices and that's where things went down the and that's where things went down the and that's where things went down the tubes really fast because people are tubes really fast because people are tubes really fast because people are like the economics aren't there the like the economics aren't there the like the economics aren't there the value from one iot device and the the value from one iot device and the the value from one iot device and the the data it's sending is not worth that much data it's sending is not worth that much data it's sending is not worth that much it'll never be the ROI may never be it'll never be the ROI may never be it'll never be the ROI may never be there it probably won't be there and so there it probably won't be there and so there it probably won't be there and so uh and so when you come out and you tell uh and so when you come out and you tell uh and so when you come out and you tell the mobile operators the price needs to the mobile operators the price needs to the mobile operators the price needs to be measured in pennies be measured in pennies be measured in pennies not dollars not not not dollars not not not dollars not not but at least the same price than other but at least the same price than other but at least the same price than other data plans right and then if you want data plans right and then if you want data plans right and then if you want extra privileges on the top of that then extra privileges on the top of that then extra privileges on the top of that then yeah maybe I I will accept yeah maybe I I will accept yeah maybe I I will accept but actually a plan for 10 megabytes of but actually a plan for 10 megabytes of but actually a plan for 10 megabytes of data for an iot device cost more than my data for an iot device cost more than my data for an iot device cost more than my two 200 gigabyte data plan wow so that two 200 gigabyte data plan wow so that two 200 gigabyte data plan wow so that doesn't make any sense it's a good point doesn't make any sense it's a good point doesn't make any sense it's a good point well it's preventing you mark from just well it's preventing you mark from just well it's preventing you mark from just getting to Sam calling it a cell phone getting to Sam calling it a cell phone getting to Sam calling it a cell phone and popping your sim card in your iot and popping your sim card in your iot and popping your sim card in your iot device device device yeah it should work yeah but I'm not yeah it should work yeah but I'm not yeah it should work yeah but I'm not sure that's fair as if you go to Telco sure that's fair as if you go to Telco sure that's fair as if you go to Telco here in Spain and you ask you know uh to here in Spain and you ask you know uh to here in Spain and you ask you know uh to them they they are not gonna sell you them they they are not gonna sell you them they they are not gonna sell you like um human I mean for a SIM card you like um human I mean for a SIM card you like um human I mean for a SIM card you need an ID card and so to have like a need an ID card and so to have like a need an ID card and so to have like a SIM card on your phone yeah and there is
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SIM card on your phone yeah and there is SIM card on your phone yeah and there is a different regulation I guess and a different regulation I guess and a different regulation I guess and foreign data plans it makes you want to say like data plans it makes you want to say like if I was doing the if I was doing the if I was doing the and this is just cellular which is and this is just cellular which is and this is just cellular which is different use case in a factory I may different use case in a factory I may different use case in a factory I may not be using cellular I might be using not be using cellular I might be using not be using cellular I might be using Ethernet or Wi-Fi or whatever but if I'm Ethernet or Wi-Fi or whatever but if I'm Ethernet or Wi-Fi or whatever but if I'm outside and moving around like if we did outside and moving around like if we did outside and moving around like if we did the farm thing maybe I should just be the farm thing maybe I should just be the farm thing maybe I should just be putting my phone out in the middle of putting my phone out in the middle of putting my phone out in the middle of the farm and then be sharing Wi-Fi off the farm and then be sharing Wi-Fi off the farm and then be sharing Wi-Fi off of that and have a hub and spoke thing of that and have a hub and spoke thing of that and have a hub and spoke thing and have all of my iot devices go and have all of my iot devices go and have all of my iot devices go through my phone with unlimited data right so if I if I go and get a mobile right so if I if I go and get a mobile phone in the UK on a business tariff phone in the UK on a business tariff phone in the UK on a business tariff it's more expensive than it would be on it's more expensive than it would be on it's more expensive than it would be on a domestic tariff because you can get a domestic tariff because you can get a domestic tariff because you can get the sales tax back we can get the vat the sales tax back we can get the vat the sales tax back we can get the vat back right and there's also a business back right and there's also a business back right and there's also a business is a for profit and and perceived is a for profit and and perceived is a for profit and and perceived perception of making more money right so perception of making more money right so perception of making more money right so maybe it's as simple as if a device it's maybe it's as simple as if a device it's maybe it's as simple as if a device it's likely that it's a business using that likely that it's a business using that likely that it's a business using that device and it's just a way to generate device and it's just a way to generate device and it's just a way to generate more money and maybe it's just as more money and maybe it's just as more money and maybe it's just as clear-cut as that and it's a less clear-cut as that and it's a less clear-cut as that and it's a less congested Market whereas you know the congested Market whereas you know the congested Market whereas you know the the man on the street uh knows that if the man on the street uh knows that if the man on the street uh knows that if they go to this carrier they'll get an they go to this carrier they'll get an they go to this carrier they'll get an understated or they'll get some purple understated or they'll get some purple understated or they'll get some purple they get a bolt on or whatever they get a bolt on or whatever they get a bolt on or whatever um and it's that competition thing
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um and it's that competition thing um and it's that competition thing um and maybe that maybe it's just as um and maybe that maybe it's just as um and maybe that maybe it's just as simple as that and you're right though simple as that and you're right though simple as that and you're right though it's it's crazy isn't it but um it's it's crazy isn't it but um it's it's crazy isn't it but um but but maybe maybe that's it yeah and but but maybe maybe that's it yeah and but but maybe maybe that's it yeah and Rob remember we don't sell airtime here Rob remember we don't sell airtime here Rob remember we don't sell airtime here we bury it into the application cost we bury it into the application cost we bury it into the application cost right so we don't the customer never right so we don't the customer never right so we don't the customer never sees airtime sees airtime sees airtime [Music] [Music] [Music] There You Go customer never sees air There You Go customer never sees air There You Go customer never sees air time time time not a charge not a charge not a charge well now I want to make an iot device well now I want to make an iot device well now I want to make an iot device that's just a Laura Wan router with a that's just a Laura Wan router with a that's just a Laura Wan router with a direct plug-in to charge my phone as a direct plug-in to charge my phone as a direct plug-in to charge my phone as a hotspot and use a phone as a modem into hotspot and use a phone as a modem into hotspot and use a phone as a modem into a war away modem a war away modem a war away modem access point access point access point I like your idea Rob I like your idea Rob I like your idea Rob it's sitting here it's sitting here it's sitting here so Steve is saying that when he sells an so Steve is saying that when he sells an so Steve is saying that when he sells an iot device a product or whatever it's a iot device a product or whatever it's a iot device a product or whatever it's a service you know if I'm if I'm I'll just service you know if I'm if I'm I'll just service you know if I'm if I'm I'll just pick teal for an example if I use them I pick teal for an example if I use them I pick teal for an example if I use them I need to do cellular for in this need to do cellular for in this need to do cellular for in this particular use case and while I was particular use case and while I was particular use case and while I was excited the teal is you know one penny excited the teal is you know one penny excited the teal is you know one penny per megabyte oh but I actually have to per megabyte oh but I actually have to per megabyte oh but I actually have to pay one dollar per month also pay one dollar per month also pay one dollar per month also um for that endpoint and so when Steve um for that endpoint and so when Steve um for that endpoint and so when Steve builds his solution he is baking in the builds his solution he is baking in the builds his solution he is baking in the twelve dollars a year twelve dollars a year twelve dollars a year plus all his margin and everything else plus all his margin and everything else plus all his margin and everything else on top of that and the customer never on top of that and the customer never on top of that and the customer never knows that that's what what they're knows that that's what what they're knows that that's what what they're coming from you're buying an application coming from you're buying an application coming from you're buying an application solution yeah I want the problem with solution yeah I want the problem with solution yeah I want the problem with the application you're not solving the the application you're not solving the the application you're not solving the problem with the air time right right
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problem with the air time right right problem with the air time right right yeah yeah yeah yeah yeah yeah so yeah I don't want to have that light so yeah I don't want to have that light so yeah I don't want to have that light on because I don't want someone to come on because I don't want someone to come on because I don't want someone to come back and go well I can get it from core back and go well I can get it from core back and go well I can get it from core for less than teal but I basis is this for less than teal but I basis is this for less than teal but I basis is this way and uh yeah I can see right they'll way and uh yeah I can see right they'll way and uh yeah I can see right they'll start shopping yeah for a difference of start shopping yeah for a difference of start shopping yeah for a difference of what you know 27 cents a year we're just what you know 27 cents a year we're just what you know 27 cents a year we're just a [ __ ] right exactly but maybe maybe a [ __ ] right exactly but maybe maybe a [ __ ] right exactly but maybe maybe that's not the issue right you know that's not the issue right you know that's not the issue right you know maybe the issue is that customer just maybe the issue is that customer just maybe the issue is that customer just cares that it works right exactly right cares that it works right exactly right cares that it works right exactly right if it doesn't work then I'll give you if it doesn't work then I'll give you if it doesn't work then I'll give you your money back if it works you're your money back if it works you're your money back if it works you're paying for the year time and it's all paying for the year time and it's all paying for the year time and it's all buried into the application fee and here buried into the application fee and here buried into the application fee and here you go it solves your problem when are the phones out on the 12th of when are the phones out on the 12th of this month right which is why the new this month right which is why the new this month right which is why the new iPhone is what two thousand dollars iPhone is what two thousand dollars iPhone is what two thousand dollars maybe something like that they're saying maybe something like that they're saying maybe something like that they're saying and I heard the new tech the new and I heard the new tech the new and I heard the new tech the new technology features that a new iPhone is technology features that a new iPhone is technology features that a new iPhone is going to come out is new colors and then the USBC charger right yeah yes and then the USBC charger right yeah yes yes thank you EU yes it can't be magenta yes thank you EU yes it can't be magenta yes thank you EU yes it can't be magenta because Deutsche Telecom will get very because Deutsche Telecom will get very because Deutsche Telecom will get very upset upset upset someone told me earlier this week and uh someone told me earlier this week and uh someone told me earlier this week and uh if there's anyone from Deutsche Telecom if there's anyone from Deutsche Telecom if there's anyone from Deutsche Telecom don't sue me don't sue me don't sue me um but apparently they got very upset um but apparently they got very upset um but apparently they got very upset with someone using Magenta in their logo
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with someone using Magenta in their logo with someone using Magenta in their logo and it was completely unrelated and um and it was completely unrelated and um and it was completely unrelated and um and they went and sued them this company and they went and sued them this company and they went and sued them this company in Germany right for just using magenta in Germany right for just using magenta in Germany right for just using magenta as a color in their brand kit it's like as a color in their brand kit it's like as a color in their brand kit it's like what you own a color now let's try it guys I gotta jump back all let's try it guys I gotta jump back all right yes right yes right yes breathing air fresh airs pay me every breathing air fresh airs pay me every breathing air fresh airs pay me every time that you breathe right all right time that you breathe right all right time that you breathe right all right Mark can you take us out Mark can you take us out Mark can you take us out as we wind up today here as we wind up today here as we wind up today here sure yeah I guess so yeah yeah okay now now it's 9 30. oh okay okay now now it's 9 30. oh okay okay now now it's 9 30. oh okay so thank you very much if you're right so thank you very much if you're right so thank you very much if you're right here it's almost a miracle we have a here it's almost a miracle we have a here it's almost a miracle we have a wall Championship uh wall Championship uh wall Championship uh I don't know how to call that 60 plus I don't know how to call that 60 plus I don't know how to call that 60 plus 64-year basketball tournament we have to 64-year basketball tournament we have to 64-year basketball tournament we have to play play play uh I don't know when we keep threatening uh I don't know when we keep threatening uh I don't know when we keep threatening me Mark okay me Mark okay me Mark okay I will keep training just in case you're I will keep training just in case you're I will keep training just in case you're damn right you're better damn right you're better damn right you're better but yeah thanks for coming iot Coffee but yeah thanks for coming iot Coffee but yeah thanks for coming iot Coffee Talk uh glad to see you next week we Talk uh glad to see you next week we Talk uh glad to see you next week we will have amazing guests next week will have amazing guests next week will have amazing guests next week um remember to go to yeah our YouTube um remember to go to yeah our YouTube um remember to go to yeah our YouTube channel LinkedIn whatever and like And channel LinkedIn whatever and like And channel LinkedIn whatever and like And subscribe and donate to elevator orchids subscribe and donate to elevator orchids subscribe and donate to elevator orchids it's it's it's it's it's it's yeah absolutely so in case that you want yeah absolutely so in case that you want yeah absolutely so in case that you want to help children to have new technology to help children to have new technology to help children to have new technology in schools
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in schools in schools and this is it if you arrive here please and this is it if you arrive here please and this is it if you arrive here please comment on the video and let us know comment on the video and let us know comment on the video and let us know that we make things well any more that we make things well any more that we make things well any more subscribers keep sharing subscribers keep sharing subscribers keep sharing and yes two weeks will be in Austin oh and yes two weeks will be in Austin oh and yes two weeks will be in Austin oh wow that's right wow that's right wow that's right iot world and then you're oh you're iot world and then you're oh you're iot world and then you're oh you're going to be there Ryan I live here and I going to be there Ryan I live here and I going to be there Ryan I live here and I will see you there so come together will see you there so come together will see you there so come together we're going to do it live perfect uh and we're going to do it live perfect uh and we're going to do it live perfect uh and then in three weeks we'll be in Las then in three weeks we'll be in Las then in three weeks we'll be in Las Vegas for Vegas for Vegas for congress Vegas awesome so we will have a congress Vegas awesome so we will have a congress Vegas awesome so we will have a an amazing episode in a week and in two an amazing episode in a week and in two an amazing episode in a week and in two weeks we will have an episode of iot weeks we will have an episode of iot weeks we will have an episode of iot wall in Austin and in three weeks for wall in Austin and in three weeks for wall in Austin and in three weeks for congress Vegas congress Vegas congress Vegas there's a lot of stuff wow big thanks there's a lot of stuff wow big thanks there's a lot of stuff wow big thanks coming all right have a good week coming all right have a good week coming all right have a good week everyone hey everyone Hi everybody else everyone hey everyone Hi everybody else everyone hey everyone Hi everybody else [Music]
Summary
The conversation centers on the experience of attending enterprise industry analyst events, specifically mentioning Erickson and IDC, and the challenge of spontaneous, unedited recording. The takeaway is that authentic, unscripted content creation, like their own podcasting, is significantly harder than it appears due to the need for immediate recall of complex industry jargon.