IoT Coffee Talk: Episode 183 - Gen AI: The Emperor Has No Clothes?

nice all nice all right right right bra play that a long time I love that bra play that a long time I love that bra play that a long time I love that that's why I that's why I that's why I sucked it happens it happens you know sucked it happens it happens you know sucked it happens it happens you know it's it's hard to keep all of those it's it's hard to keep all of those it's it's hard to keep all of those different songs in your head you know different songs in your head you know different songs in your head you know yeah I mean think about it I think I've yeah I mean think about it I think I've yeah I mean think about it I think I've played something different for the past played something different for the past played something different for the past 180 180 180 some that says a lot I say to heck with some that says a lot I say to heck with some that says a lot I say to heck with this digital transformation stuff sorry dude the fact that you've stuff sorry dude the fact that you've done 180 different riffs from different done 180 different riffs from different done 180 different riffs from different songs is actually way more impressive songs is actually way more impressive songs is actually way more impressive than any of the crap we've talked about than any of the crap we've talked about than any of the crap we've talked about there you go there you go there you go go and you know what I would be go and you know what I would be go and you know what I would be surprised if if you actually played the surprised if if you actually played the surprised if if you actually played the same song you know you're getting to the same song you know you're getting to the same song you know you're getting to the point to where you might forget what point to where you might forget what point to where you might forget what you've played before and you might play you've played before and you might play you've played before and you might play the same song we've already had on one the same song we've already had on one the same song we've already had on one of our other episodes yeah and you know of our other episodes yeah and you know of our other episodes yeah and you know we've been focusing mostly on like we've been focusing mostly on like we've been focusing mostly on like grunge and hard grunge and hard grunge and hard rock you know we did uh DMX Party up you rock you know we did uh DMX Party up you rock you know we did uh DMX Party up you know we we thrown a little bit of know we we thrown a little bit of know we we thrown a little bit of hardcore rap in there here occasionally hardcore rap in there here occasionally hardcore rap in there here occasionally but for the most part yeah we've we've but for the most part yeah we've we've but for the most part yeah we've we've been pretty been pretty been pretty genre specific oh yeah then I challenge genre specific oh yeah then I challenge genre specific oh yeah then I challenge you for next week to do jelly roll how's you for next week to do jelly roll how's you for next week to do jelly roll how's that okay all that okay all that okay all right good luck with that one yeah the right good luck with that one yeah the right good luck with that one yeah the challenge

yeah that's a challenge all right but yeah that's a challenge all right but hey um hi everybody in iot talk land hey um hi everybody in iot talk land hey um hi everybody in iot talk land um uh merch uhuh e it's actually washed um uh merch uhuh e it's actually washed um uh merch uhuh e it's actually washed andan andan andan yeah yeah um you know just to kick yeah yeah um you know just to kick yeah yeah um you know just to kick things off just wanted to remind things off just wanted to remind things off just wanted to remind everybody Elevate our kids is uh having everybody Elevate our kids is uh having everybody Elevate our kids is uh having a donation drive going right now yeah a donation drive going right now yeah a donation drive going right now yeah and we're trying to raise and we're trying to raise and we're trying to raise 25,000 dollar yeah 25,000 dollar yeah 25,000 dollar yeah $225,000 um to help kids uh K through 12 $225,000 um to help kids uh K through 12 $225,000 um to help kids uh K through 12 and get laptops in their hands so that and get laptops in their hands so that and get laptops in their hands so that we can help bridge the digital Equity we can help bridge the digital Equity we can help bridge the digital Equity divide so all donations go to this divide so all donations go to this divide so all donations go to this effort you know what Stephanie I give effort you know what Stephanie I give effort you know what Stephanie I give you I got to give you props it's not you I got to give you props it's not you I got to give you props it's not easy doing this stuff right we get the easy doing this stuff right we get the easy doing this stuff right we get the donations but then there's all the donations but then there's all the donations but then there's all the logistics all the management that has to logistics all the management that has to logistics all the management that has to happen in the background you know what happen in the background you know what happen in the background you know what uh you got hats off to you because you uh you got hats off to you because you uh you got hats off to you because you know it's a a labor of love I mean that know it's a a labor of love I mean that know it's a a labor of love I mean that sounds really clich sounds really clich sounds really clich but it really is you know this stuff is but it really is you know this stuff is but it really is you know this stuff is and and so um I I appreciate you I'm and and so um I I appreciate you I'm and and so um I I appreciate you I'm sure that the rest of the iot coffee sure that the rest of the iot coffee sure that the rest of the iot coffee talk um crew appreciates you for all the talk um crew appreciates you for all the talk um crew appreciates you for all the work that you do because none of this work that you do because none of this work that you do because none of this stuff is is easy and we're we're not stuff is is easy and we're we're not stuff is is easy and we're we're not doing it for ourselves we're doing it doing it for ourselves we're doing it doing it for ourselves we're doing it for the kids and so right um and for the kids and so right um and for the kids and so right um and hopefully you know folks out there who

hopefully you know folks out there who hopefully you know folks out there who listen to our show and even those who listen to our show and even those who listen to our show and even those who don't um you know you you'll um find it don't um you know you you'll um find it don't um you know you you'll um find it in your heart to make it a gener in your heart to make it a gener in your heart to make it a gener generous donation this year we're generous donation this year we're generous donation this year we're actually trying to get in contact with actually trying to get in contact with actually trying to get in contact with the folks over at the um at uh Lina uh the folks over at the um at uh Lina uh the folks over at the um at uh Lina uh in uh Maui uh help um you know the in uh Maui uh help um you know the in uh Maui uh help um you know the school districts there because you know school districts there because you know school districts there because you know they they suffered that they they suffered that they they suffered that tragic um and catastrophic fire and we tragic um and catastrophic fire and we tragic um and catastrophic fire and we want to see if we can do some good over want to see if we can do some good over want to see if we can do some good over there so we're in the process doing that there so we're in the process doing that there so we're in the process doing that so if you guys want to help out you know so if you guys want to help out you know so if you guys want to help out you know this is nice way of doing it and if this is nice way of doing it and if this is nice way of doing it and if you're not into you're not into you're not into charity but you're into fashion Steve charity but you're into fashion Steve charity but you're into fashion Steve our model there you go yeah oh yes yes I our model there you go yeah oh yes yes I our model there you go yeah oh yes yes I have the black one I'm not used to the have the black one I'm not used to the have the black one I'm not used to the black black black one yeah is we want you to be generous one yeah is we want you to be generous one yeah is we want you to be generous not generative yeah tou that is pretty profound stuff yeah tou that is pretty profound stuff man anyways um yeah how you guys man anyways um yeah how you guys man anyways um yeah how you guys doing how how are things in doing how how are things in doing how how are things in Bandera it is good we had like a week of Bandera it is good we had like a week of Bandera it is good we had like a week of graay skies and it was like horrible graay skies and it was like horrible graay skies and it was like horrible because it was right after the time because it was right after the time because it was right after the time change so you already were like sleepy change so you already were like sleepy change so you already were like sleepy at 5 pm and it was were having like

at 5 pm and it was were having like at 5 pm and it was were having like seather the sun just came out yesterday seather the sun just came out yesterday seather the sun just came out yesterday Stephanie all I can say is thank you for Stephanie all I can say is thank you for Stephanie all I can say is thank you for sending it over to Florida because it's sending it over to Florida because it's sending it over to Florida because it's awful we got your weather for the last awful we got your weather for the last awful we got your weather for the last 24 hours and we got another two days of 24 hours and we got another two days of 24 hours and we got another two days of it yeah it was get moved over there that it yeah it was get moved over there that it yeah it was get moved over there that is perfect every day on Barrow Beach is perfect every day on Barrow Beach is perfect every day on Barrow Beach dude oh no it's not I mean the ocean is dude oh no it's not I mean the ocean is dude oh no it's not I mean the ocean is churning something fierce out there churning something fierce out there churning something fierce out there garbage all over the beach it's not good garbage all over the beach it's not good garbage all over the beach it's not good it's it's not a chamber of commerce it's it's not a chamber of commerce it's it's not a chamber of commerce week well we don't have very many week well we don't have very many week well we don't have very many Chamber of Commerce weeks in the Seattle Chamber of Commerce weeks in the Seattle Chamber of Commerce weeks in the Seattle area yeah I don't think we have any of area yeah I don't think we have any of area yeah I don't think we have any of those those those oh my gosh it's not nice and cold and oh my gosh it's not nice and cold and oh my gosh it's not nice and cold and rainy and dark that's we tried to we rainy and dark that's we tried to we rainy and dark that's we tried to we always tried to do our recruiting for always tried to do our recruiting for always tried to do our recruiting for Microsoft like during August it's always Microsoft like during August it's always Microsoft like during August it's always like this it's like a two week window like this it's like a two week window like this it's like a two week window yeah exactly you're gonna love it yeah exactly you're gonna love it yeah exactly you're gonna love it here yeah and and Rob I was very serious here yeah and and Rob I was very serious here yeah and and Rob I was very serious in my response back to you I would love in my response back to you I would love in my response back to you I would love to go hear that submarine seminar that to go hear that submarine seminar that to go hear that submarine seminar that you did for the kids oh just I it's got you did for the kids oh just I it's got you did for the kids oh just I it's got to be it's it had to be freaking cool as to be it's it had to be freaking cool as to be it's it had to be freaking cool as hell it was fun it was absolutely fun hell it was fun it was absolutely fun hell it was fun it was absolutely fun yes I almost I almost said that that is yes I almost I almost said that that is yes I almost I almost said that that is that the Yellow Submarine the way that that the Yellow Submarine the way that that the Yellow Submarine the way that it's gr out I've heard that one before it's gr out I've heard that one before it's gr out I've heard that one before you you you know you know we all have spend as know you know we all have spend as know you know we all have spend as Engineers we all spend a lot of time on Engineers we all spend a lot of time on Engineers we all spend a lot of time on whiteboards and sometimes the Artistry

whiteboards and sometimes the Artistry whiteboards and sometimes the Artistry isn't is awesome as it could be you isn't is awesome as it could be you isn't is awesome as it could be you know but you know but um but yes know but you know but um but yes know but you know but um but yes describing how all the systems work on describing how all the systems work on describing how all the systems work on the submarine and all the science behind the submarine and all the science behind the submarine and all the science behind that for all these fifth graders um it that for all these fifth graders um it that for all these fifth graders um it was fun so just in case you didn't think was fun so just in case you didn't think was fun so just in case you didn't think you could teach the basics of nuclear you could teach the basics of nuclear you could teach the basics of nuclear fion and how to create energy you really fion and how to create energy you really fion and how to create energy you really can actually you know it's it's not as can actually you know it's it's not as can actually you know it's it's not as hard as it used to be you know um so yes hard as it used to be you know um so yes hard as it used to be you know um so yes we talked about pressure C pressure Hull we talked about pressure C pressure Hull we talked about pressure C pressure Hull the fact that you can at the surface you the fact that you can at the surface you the fact that you can at the surface you can put a string and attach it to either can put a string and attach it to either can put a string and attach it to either side the hole the submarine inside and side the hole the submarine inside and side the hole the submarine inside and then as you dive deeper the string then as you dive deeper the string then as you dive deeper the string starts to droop down which tells you starts to droop down which tells you starts to droop down which tells you that the submarine is compressing um that the submarine is compressing um that the submarine is compressing um which turned out to be a key thing which turned out to be a key thing which turned out to be a key thing having flexible high yield steel um that having flexible high yield steel um that having flexible high yield steel um that can Flex just like skyscrapers are meant can Flex just like skyscrapers are meant can Flex just like skyscrapers are meant to be able to flex in high winds things to be able to flex in high winds things to be able to flex in high winds things like that except for the one in San like that except for the one in San like that except for the one in San Francisco oh oh Francisco oh oh Francisco oh oh yeah oh the one that's sinking yeah yeah oh the one that's sinking yeah yeah oh the one that's sinking yeah that's that's right that's a good point that's that's right that's a good point that's that's right that's a good point yeah you know you try to make things too yeah you know you try to make things too yeah you know you try to make things too stiff and not flexible it turns out to stiff and not flexible it turns out to stiff and not flexible it turns out to be a bad thing yeah everyone on this be a bad thing yeah everyone on this be a bad thing yeah everyone on this show knows they remember back in the 70s show knows they remember back in the 70s show knows they remember back in the 70s when the Soviets built some titanium when the Soviets built some titanium when the Soviets built some titanium submarines thinking titanium is stronger submarines thinking titanium is stronger submarines thinking titanium is stronger than steel this is going to be better than steel this is going to be better than steel this is going to be better and guess what they started to crinkle

and guess what they started to crinkle and guess what they started to crinkle like aluminum cans even though it's like aluminum cans even though it's like aluminum cans even though it's stronger than steel because they didn't stronger than steel because they didn't stronger than steel because they didn't Flex there's extra Flex there's extra Flex there's extra I wasn't um I wasn't born yet I'm sorry I wasn't um I wasn't born yet I'm sorry I wasn't um I wasn't born yet I'm sorry oh jeez here we go I'm just kidding I oh jeez here we go I'm just kidding I oh jeez here we go I'm just kidding I was born in the yeah so what's going on the tech world yeah so what's going on the tech world what's going on in the tech world this what's going on in the tech world this what's going on in the tech world this week anything exciting or new um week anything exciting or new um week anything exciting or new um Microsoft ignite so I'm sure is going to Microsoft ignite so I'm sure is going to Microsoft ignite so I'm sure is going to get a whole earful of generative a AI so get a whole earful of generative a AI so get a whole earful of generative a AI so I'm going to be listening in on that I I'm going to be listening in on that I I'm going to be listening in on that I was going to go but there's a I set in was going to go but there's a I set in was going to go but there's a I set in for about 20 minutes on an arm event for about 20 minutes on an arm event for about 20 minutes on an arm event just a second ago it's under you know I just a second ago it's under you know I just a second ago it's under you know I can't talk about it but so maybe a week can't talk about it but so maybe a week can't talk about it but so maybe a week or two you guys will hear about some of or two you guys will hear about some of or two you guys will hear about some of their announcements an arm event from an their announcements an arm event from an their announcements an arm event from an undisclosed undisclosed undisclosed company no no no oh arm okay from arm company no no no oh arm okay from arm company no no no oh arm okay from arm product announcements oh from arm product announcements oh from arm product announcements oh from arm themselves yes yeah yeah but it's all themselves yes yeah yeah but it's all themselves yes yeah yeah but it's all you know everybody's on that AI you know everybody's on that AI you know everybody's on that AI bandwagon so stay tuned yeah you know I bandwagon so stay tuned yeah you know I bandwagon so stay tuned yeah you know I think that the here's the thing there think that the here's the thing there think that the here's the thing there there I mean we've been talking about it there I mean we've been talking about it there I mean we've been talking about it for quite some time actually better part for quite some time actually better part for quite some time actually better part of the year since this AI of the year since this AI of the year since this AI Revival um man you know the stuff that's Revival um man you know the stuff that's Revival um man you know the stuff that's really it really the stuff that's really it really the stuff that's really it really the stuff that's valuable is just like really simple

valuable is just like really simple valuable is just like really simple stuff and you just have to I mean you stuff and you just have to I mean you stuff and you just have to I mean you know you got to think about like all know you got to think about like all know you got to think about like all this generative AI Insanity you're this generative AI Insanity you're this generative AI Insanity you're everyone tells you you're starting off everyone tells you you're starting off everyone tells you you're starting off with an infant and you have to train it with an infant and you have to train it with an infant and you have to train it and train it and train it and when you and train it and train it and when you and train it and train it and when you look at stuff that's being deployed out look at stuff that's being deployed out look at stuff that's being deployed out at the edge and has been for a long time at the edge and has been for a long time at the edge and has been for a long time you have to train the crap out of it you have to train the crap out of it you have to train the crap out of it until it becomes absolutely an expert until it becomes absolutely an expert until it becomes absolutely an expert and the only way and here's the odd and the only way and here's the odd and the only way and here's the odd thing in order for it to become an thing in order for it to become an thing in order for it to become an expert it can only be an expert on expert it can only be an expert on expert it can only be an expert on something very specific just like people something very specific just like people something very specific just like people mhm so it really begs the question is mhm so it really begs the question is mhm so it really begs the question is how valuable will General AI be when how valuable will General AI be when how valuable will General AI be when statistically it's so overwhelmed with statistically it's so overwhelmed with statistically it's so overwhelmed with stuff and options that it really may not stuff and options that it really may not stuff and options that it really may not make the right make the right make the right choice if you're you know asking to make choice if you're you know asking to make choice if you're you know asking to make decisions or even do simple things as decisions or even do simple things as decisions or even do simple things as classifications eventually it might just classifications eventually it might just classifications eventually it might just not know what to do yeah it's not know what to do yeah it's not know what to do yeah it's interesting actually like this open AI interesting actually like this open AI interesting actually like this open AI now has these rags and things where you now has these rags and things where you now has these rags and things where you can sort of create your own chatbot can sort of create your own chatbot can sort of create your own chatbot really easily and as you said like the really easily and as you said like the really easily and as you said like the chat bot's only going to be as good as chat bot's only going to be as good as chat bot's only going to be as good as the data you train it on so what I'm the data you train it on so what I'm the data you train it on so what I'm afraid of is people are going to train afraid of is people are going to train afraid of is people are going to train it on sort of a kind of a half halfast it on sort of a kind of a half halfast it on sort of a kind of a half halfast bucket of data they're G it's just like bucket of data they're G it's just like bucket of data they're G it's just like remember transcription services and remember transcription services and remember transcription services and stuff it's they're going to use it it's stuff it's they're going to use it it's stuff it's they're going to use it it's going to be like okay not great they'll going to be like okay not great they'll going to be like okay not great they'll use it once or twice and then they'll use it once or twice and then they'll use it once or twice and then they'll stop using it because it just wasn't it stop using it because it just wasn't it stop using it because it just wasn't it was trained on data that was too partial was trained on data that was too partial was trained on data that was too partial and it doesn't meet their expectations and it doesn't meet their expectations and it doesn't meet their expectations because the expectations of course are because the expectations of course are because the expectations of course are through the roof and so I think this

through the roof and so I think this through the roof and so I think this kind of democratization of AI I think kind of democratization of AI I think kind of democratization of AI I think everyone's going to jump into the pool everyone's going to jump into the pool everyone's going to jump into the pool and then they're going to be like oh man and then they're going to be like oh man and then they're going to be like oh man this water is like a little cold I was this water is like a little cold I was this water is like a little cold I was wondering you know Pete on that subject wondering you know Pete on that subject wondering you know Pete on that subject I had a conversation with somebody they I had a conversation with somebody they I had a conversation with somebody they were talking about what if when do we were talking about what if when do we were talking about what if when do we get to the point where there's get to the point where there's get to the point where there's templates like like no one's everybody's templates like like no one's everybody's templates like like no one's everybody's lazy and they just said okay I'm going lazy and they just said okay I'm going lazy and they just said okay I'm going to take these templates AI issuing to take these templates AI issuing to take these templates AI issuing templates and throw it in there and let templates and throw it in there and let templates and throw it in there and let it learn off these it learn off these it learn off these templates what the hell they already do templates what the hell they already do templates what the hell they already do that man they already do that that's that man they already do that that's that man they already do that that's like I mean if you listen to half of the like I mean if you listen to half of the like I mean if you listen to half of the stuff that Google uh is doing a stuff that Google uh is doing a stuff that Google uh is doing a workplace stuff and what you know these workplace stuff and what you know these workplace stuff and what you know these um what do you call it co-pilots are um what do you call it co-pilots are um what do you call it co-pilots are doing they're just going off of doing they're just going off of doing they're just going off of templates somebody has to build them so templates somebody has to build them so templates somebody has to build them so you need the data you need clean data you need the data you need clean data you need the data you need clean data labeled data and you know no one's going labeled data and you know no one's going labeled data and you know no one's going to none of these Enterprises are going to none of these Enterprises are going to none of these Enterprises are going to go through that hassle they're just to go through that hassle they're just to go through that hassle they're just going to point it to the the employee going to point it to the the employee going to point it to the the employee manual and say go and then it's going to manual and say go and then it's going to manual and say go and then it's going to be like 80% right and then they be like be like 80% right and then they be like be like 80% right and then they be like ah screw this and then trying to Temple ah screw this and then trying to Temple ah screw this and then trying to Temple tize the prompts too right right yeah tize the prompts too right right yeah tize the prompts too right right yeah they have they have ai for coders so they have they have ai for coders so they have they have ai for coders so essentially getting you halfway there essentially getting you halfway there essentially getting you halfway there supposedly right with all of the doing supposedly right with all of the doing supposedly right with all of the doing all the hard work in the back end so all the hard work in the back end so all the hard work in the back end so halfway to somewhere I don't that was halfway to somewhere I don't that was halfway to somewhere I don't that was the whole purpose of reusable code right the whole purpose of reusable code right the whole purpose of reusable code right I love the I love the posts I've seen on I love the I love the posts I've seen on I love the I love the posts I've seen on Twitter on X about like where the guy

Twitter on X about like where the guy Twitter on X about like where the guy just shows a from his computer a dash just shows a from his computer a dash just shows a from his computer a dash board some cool web dashboard for some board some cool web dashboard for some board some cool web dashboard for some deal and then tells you know chat gbt to deal and then tells you know chat gbt to deal and then tells you know chat gbt to create this thing that you see and create this thing that you see and create this thing that you see and magically it wrote all the code to magically it wrote all the code to magically it wrote all the code to recreate this insane you know web recreate this insane you know web recreate this insane you know web dashboard or whatever I don't yes or not dashboard or whatever I don't yes or not dashboard or whatever I don't yes or not well there's a cover of the New Yorker I well there's a cover of the New Yorker I well there's a cover of the New Yorker I think it was this week and it showed think it was this week and it showed think it was this week and it showed like a a writer with a bunch of crumpled like a a writer with a bunch of crumpled like a a writer with a bunch of crumpled uh pieces of paper on his desk and he uh pieces of paper on his desk and he uh pieces of paper on his desk and he sort of pointed to the robot to fix it sort of pointed to the robot to fix it sort of pointed to the robot to fix it and so the robot like basically made a and so the robot like basically made a and so the robot like basically made a big pyramid out of these crumpled pieces big pyramid out of these crumpled pieces big pyramid out of these crumpled pieces of paper and was like you know of paper and was like you know of paper and was like you know Tada like not exactly how it's supposed Tada like not exactly how it's supposed Tada like not exactly how it's supposed to work I've been playing around with to work I've been playing around with to work I've been playing around with I've been playing around with canva you I've been playing around with canva you I've been playing around with canva you know the the marketing software I do a know the the marketing software I do a know the the marketing software I do a lot of stuff in that well they have lot of stuff in that well they have lot of stuff in that well they have their they have their AI kind of applet their they have their AI kind of applet their they have their AI kind of applet built in there and you can you know it built in there and you can you know it built in there and you can you know it says hey put in five words of something says hey put in five words of something says hey put in five words of something that you you're about to create right that you you're about to create right that you you're about to create right and you do it and I haven't found and you do it and I haven't found and you do it and I haven't found anything that works with any of it yet anything that works with any of it yet anything that works with any of it yet so it um and I'm like okay I'm a basic so it um and I'm like okay I'm a basic so it um and I'm like okay I'm a basic human I know marketing I know what to human I know marketing I know what to human I know marketing I know what to ask it to do and it's still not it ask it to do and it's still not it ask it to do and it's still not it doesn't produce anything that's good so doesn't produce anything that's good so doesn't produce anything that's good so you end up creating everything from you end up creating everything from you end up creating everything from scratch anyway so yeah we'll see I mean scratch anyway so yeah we'll see I mean scratch anyway so yeah we'll see I mean it'll get better and better I just I'm it'll get better and better I just I'm it'll get better and better I just I'm worried about People's First Impressions worried about People's First Impressions worried about People's First Impressions where just like the you know Tech like I where just like the you know Tech like I where just like the you know Tech like I said voice to tech software you Tred it said voice to tech software you Tred it said voice to tech software you Tred it a couple times it's not exactly good a couple times it's not exactly good a couple times it's not exactly good enough then you just abandon it so it'll enough then you just abandon it so it'll enough then you just abandon it so it'll it'll it'll work eventually but I just it'll it'll work eventually but I just it'll it'll work eventually but I just you know kind of democratizing it really

you know kind of democratizing it really you know kind of democratizing it really early like this with with a lot of early like this with with a lot of early like this with with a lot of garbage input is not going to be good garbage input is not going to be good garbage input is not going to be good well you know the way it's going to work well you know the way it's going to work well you know the way it's going to work is to listen back back to our podcast is to listen back back to our podcast is to listen back back to our podcast three or four or five years from now and three or four or five years from now and three or four or five years from now and say oh okay so they are they laid out say oh okay so they are they laid out say oh okay so they are they laid out the the guidelines for Best Practices on the the guidelines for Best Practices on the the guidelines for Best Practices on how to apply this stuff I mean that's how to apply this stuff I mean that's how to apply this stuff I mean that's that's going to be the hilarious thing that's going to be the hilarious thing that's going to be the hilarious thing right it's just because I I I've been right it's just because I I I've been right it's just because I I I've been telling people because they go oh dude telling people because they go oh dude telling people because they go oh dude you're so down on gen Ai and all these you're so down on gen Ai and all these you're so down on gen Ai and all these things I was like no I'm down on the things I was like no I'm down on the things I was like no I'm down on the height it's like let's let's be clear height it's like let's let's be clear height it's like let's let's be clear here there's a technology what it can do here there's a technology what it can do here there's a technology what it can do and there's the crap that you say that and there's the crap that you say that and there's the crap that you say that it can do which is completely off it can do which is completely off it can do which is completely off there's a huge difference right and uh there's a huge difference right and uh there's a huge difference right and uh when you look at uh you know uh when you look at uh you know uh when you look at uh you know uh Enterprises organizations or even Enterprises organizations or even Enterprises organizations or even consumers are trying looking at using consumers are trying looking at using consumers are trying looking at using this stuff um if you're setting this stuff um if you're setting this stuff um if you're setting ridiculous expectations that's not ridiculous expectations that's not ridiculous expectations that's not exactly a right thing to do right that's exactly a right thing to do right that's exactly a right thing to do right that's actually harmful and so we're get we're actually harmful and so we're get we're actually harmful and so we're get we're getting ahead of that and then trying to getting ahead of that and then trying to getting ahead of that and then trying to help people understand look this is some help people understand look this is some help people understand look this is some of the realities I mean you I go to we of the realities I mean you I go to we of the realities I mean you I go to we all go to conferences we see these all go to conferences we see these all go to conferences we see these demos and Beyond the gimmickry it's demos and Beyond the gimmickry it's demos and Beyond the gimmickry it's actually super mediocre if not just like actually super mediocre if not just like actually super mediocre if not just like it just failed oh yeah you it just failed oh yeah you it just failed oh yeah you know enamored by the gimmickry yeah it's know enamored by the gimmickry yeah it's know enamored by the gimmickry yeah it's just obvious I'm sure some of us have just obvious I'm sure some of us have just obvious I'm sure some of us have built those Demos in the past and uh you built those Demos in the past and uh you built those Demos in the past and uh you know like I've built a lot of AI Vision know like I've built a lot of AI Vision know like I've built a lot of AI Vision demos and it's a lot of work a lot of

demos and it's a lot of work a lot of demos and it's a lot of work a lot of training just to recognize one thing in training just to recognize one thing in training just to recognize one thing in front of a customer consistently and front of a customer consistently and front of a customer consistently and evidently a lot of praying too there evidently a lot of praying too there evidently a lot of praying too there there's praying there's praying there's praying involved and it doesn't do anything else involved and it doesn't do anything else involved and it doesn't do anything else except recognize that one thing it except recognize that one thing it except recognize that one thing it reminds me of kind of like the web reminds me of kind of like the web reminds me of kind of like the web development Market or even like web like development Market or even like web like development Market or even like web like everybody jumped on the CMS you know all everybody jumped on the CMS you know all everybody jumped on the CMS you know all these little platforms that can build these little platforms that can build these little platforms that can build the site and then before you know it the site and then before you know it the site and then before you know it everyone you know says oh I can do this everyone you know says oh I can do this everyone you know says oh I can do this myself I don't need a hire someone they myself I don't need a hire someone they myself I don't need a hire someone they go build itel and it looks like crap and go build itel and it looks like crap and go build itel and it looks like crap and and they're like oh I wanted to do these and they're like oh I wanted to do these and they're like oh I wanted to do these five things but that well it doesn't five things but that well it doesn't five things but that well it doesn't come with that CMS platform so that's come with that CMS platform so that's come with that CMS platform so that's what you're stuck with and so you know what you're stuck with and so you know what you're stuck with and so you know just like with every other industry you just like with every other industry you just like with every other industry you end up going back to the experts so um end up going back to the experts so um end up going back to the experts so um we're gonna we're g to end up seeing we're gonna we're g to end up seeing we're gonna we're g to end up seeing this happen in our space as well but you this happen in our space as well but you this happen in our space as well but you know AI has some simple use cases now know AI has some simple use cases now know AI has some simple use cases now that work but it's few and far between that work but it's few and far between that work but it's few and far between on the consumer side I just don't see it on the consumer side I just don't see it on the consumer side I just don't see it right now right I would love to just right now right I would love to just right now right I would love to just remind everybody in the audience this remind everybody in the audience this remind everybody in the audience this generative AI that people are geeking generative AI that people are geeking generative AI that people are geeking out on to generate text and images and out on to generate text and images and out on to generate text and images and sounds and music and whatever that's sounds and music and whatever that's sounds and music and whatever that's just one part of AI and a lot of people just one part of AI and a lot of people just one part of AI and a lot of people because I'm involved in preparing for because I'm involved in preparing for because I'm involved in preparing for conferences that are about Ai and every conferences that are about Ai and every conferences that are about Ai and every question is Gen AI to this gen AI to question is Gen AI to this gen AI to question is Gen AI to this gen AI to this generative AI to that I'm like this generative AI to that I'm like this generative AI to that I'm like totally not appropriate for this that totally not appropriate for this that totally not appropriate for this that and the other thing that's to generate and the other thing that's to generate and the other thing that's to generate stuff I go you're asking wrong questions stuff I go you're asking wrong questions stuff I go you're asking wrong questions because it's like how are you gener of

because it's like how are you gener of because it's like how are you gener of AI and iot I'm like well I'm not um but AI and iot I'm like well I'm not um but AI and iot I'm like well I'm not um but we've been using AI also known as we've been using AI also known as we've been using AI also known as machine learning which is what it really machine learning which is what it really machine learning which is what it really is and we've been using that and is and we've been using that and is and we've been using that and training models on specific use cases training models on specific use cases training models on specific use cases like when's that machine gonna fail and like when's that machine gonna fail and like when's that machine gonna fail and it has to learn over time we train it has to learn over time we train it has to learn over time we train models and then maybe magic happens at models and then maybe magic happens at models and then maybe magic happens at the end and that's not generative Ai and the end and that's not generative Ai and the end and that's not generative Ai and that's what most people in serious that's what most people in serious that's what most people in serious business are actually doing today right business are actually doing today right business are actually doing today right right yeah remember speak of that I have right yeah remember speak of that I have right yeah remember speak of that I have a a great example I had a client who a a great example I had a client who a a great example I had a client who decided oh you know what Stephanie you decided oh you know what Stephanie you decided oh you know what Stephanie you know he pays me monthly to do all kinds know he pays me monthly to do all kinds know he pays me monthly to do all kinds of marketing stuff for him he goes I of marketing stuff for him he goes I of marketing stuff for him he goes I found this great great guy and he's found this great great guy and he's found this great great guy and he's going to do these videos for me I'm like going to do these videos for me I'm like going to do these videos for me I'm like okay cool you know go for it so he sends okay cool you know go for it so he sends okay cool you know go for it so he sends me the videos and I'm listening to the me the videos and I'm listening to the me the videos and I'm listening to the videos and I'm like um who did the voice videos and I'm like um who did the voice videos and I'm like um who did the voice over and he's like what do you mean I'm over and he's like what do you mean I'm over and he's like what do you mean I'm like did you guys hire a local you know like did you guys hire a local you know like did you guys hire a local you know person to do the voice over on your person to do the voice over on your person to do the voice over on your commercials cuz there's like seven of commercials cuz there's like seven of commercials cuz there's like seven of them and he's like um no well I'm like them and he's like um no well I'm like them and he's like um no well I'm like please don't tell me it's AI generated please don't tell me it's AI generated please don't tell me it's AI generated he's like yes it is and he goes I've he's like yes it is and he goes I've he's like yes it is and he goes I've gone through like 10 voices and we had gone through like 10 voices and we had gone through like 10 voices and we had to narrow it down to this lady's voice to narrow it down to this lady's voice to narrow it down to this lady's voice that is the best that we could find and that is the best that we could find and that is the best that we could find and I'm like your your generative AI lady I'm like your your generative AI lady I'm like your your generative AI lady she's got a really hardcore lisp on you she's got a really hardcore lisp on you she's got a really hardcore lisp on you know dig and he's like so he had he had know dig and he's like so he had he had know dig and he's like so he had he had to finally admit yeah yeah he's paying to finally admit yeah yeah he's paying to finally admit yeah yeah he's paying weight too much for those commercials

weight too much for those commercials weight too much for those commercials and I'm like you could go do you could and I'm like you could go do you could and I'm like you could go do you could go do find the software yourself and and go do find the software yourself and and go do find the software yourself and and do those commercials yourself if you're do those commercials yourself if you're do those commercials yourself if you're going to use that kind of quality so going to use that kind of quality so going to use that kind of quality so again I'm just like and that but that is again I'm just like and that but that is again I'm just like and that but that is like a super consumer thing to do is to like a super consumer thing to do is to like a super consumer thing to do is to go you know what I'm gonna go hire this go you know what I'm gonna go hire this go you know what I'm gonna go hire this person but they're not really producing person but they're not really producing person but they're not really producing professional videos they're using gen to professional videos they're using gen to professional videos they're using gen to create it and it's just not it's the create it and it's just not it's the create it and it's just not it's the quality is not there oh yeah I mean um I quality is not there oh yeah I mean um I quality is not there oh yeah I mean um I saw on one of um Matt Hamlin's um you saw on one of um Matt Hamlin's um you saw on one of um Matt Hamlin's um you know he's the editor at Furious know he's the editor at Furious know he's the editor at Furious Electronics there was a comment by um a Electronics there was a comment by um a Electronics there was a comment by um a creative it's like oh what are you using creative it's like oh what are you using creative it's like oh what are you using uh for your you know your art cuz it uh for your you know your art cuz it uh for your you know your art cuz it looks like that diagram or you know the looks like that diagram or you know the looks like that diagram or you know the graphic that you have looks like graphic that you have looks like graphic that you have looks like something that um what is it um Firefly something that um what is it um Firefly something that um what is it um Firefly produced and then she showed the samples produced and then she showed the samples produced and then she showed the samples and they look horrible I don't know you and they look horrible I don't know you and they look horrible I don't know you know see here's the weird thing it's know see here's the weird thing it's know see here's the weird thing it's like you know this whole Emperor you like you know this whole Emperor you like you know this whole Emperor you know you know with no clothes on type of know you know with no clothes on type of know you know with no clothes on type of thing right like all the villagers are thing right like all the villagers are thing right like all the villagers are saying wow you have like the most saying wow you have like the most saying wow you have like the most beautiful outfit ever right and these beautiful outfit ever right and these beautiful outfit ever right and these you know snake oil um tailor they're you you know snake oil um tailor they're you you know snake oil um tailor they're you know basically ripping everyone off know basically ripping everyone off know basically ripping everyone off while the emperor is walking around while the emperor is walking around while the emperor is walking around naked and it it feels just like that naked and it it feels just like that naked and it it feels just like that it's like you know like at Intel the it's like you know like at Intel the it's like you know like at Intel the whole Taylor Swift demo and you go hey whole Taylor Swift demo and you go hey whole Taylor Swift demo and you go hey it was not great it's like no it it was not great it's like no it it was not great it's like no it freaking sucks freaking sucks freaking sucks come on it's like look if it's gonna if

come on it's like look if it's gonna if come on it's like look if it's gonna if there's a risk of it sucking don't do there's a risk of it sucking don't do there's a risk of it sucking don't do the freaking demo don't show you are the freaking demo don't show you are the freaking demo don't show you are showing that it doesn't work right you showing that it doesn't work right you showing that it doesn't work right you know I don't see that's the thing I know I don't see that's the thing I know I don't see that's the thing I don't get it it's like don't tell the don't get it it's like don't tell the don't get it it's like don't tell the emperor to walk off on walk out on stage emperor to walk off on walk out on stage emperor to walk off on walk out on stage cuz the dude is freaking Buck ass cuz the dude is freaking Buck ass cuz the dude is freaking Buck ass naked he's not San Diego man just walk naked he's not San Diego man just walk naked he's not San Diego man just walk like you walking around San Diego naked like you walking around San Diego naked like you walking around San Diego naked every day you know yes nobody wants to every day you know yes nobody wants to every day you know yes nobody wants to see yes exactly like that Dam just like see yes exactly like that Dam just like see yes exactly like that Dam just like yes I need a I need a great voice to do yes I need a I need a great voice to do yes I need a I need a great voice to do this pitch and it turns out to be Casey this pitch and it turns out to be Casey this pitch and it turns out to be Casey kasm and telling people about their long kasm and telling people about their long kasm and telling people about their long distance distance distance dedication they're cleaning up the city dedication they're cleaning up the city dedication they're cleaning up the city so they would already removed Leonard so they would already removed Leonard so they would already removed Leonard from That Sidewalk yeah from under the bridge I'm waiting to uh I'm waiting to bridge I'm waiting to uh I'm waiting to create my own generative AI voice of create my own generative AI voice of create my own generative AI voice of myself you know so that would be that myself you know so that would be that myself you know so that would be that would be that's the next step for me would be that's the next step for me would be that's the next step for me it'll happen Pete I think you have a great DJ happen Pete I think you have a great DJ voice yeah well thank you voice yeah well thank you voice yeah well thank you yeah I would use you in a voice over for yeah I would use you in a voice over for yeah I would use you in a voice over for sure oh thank you sure oh thank you sure oh thank you El that up Stephanie about the marketing El that up Stephanie about the marketing El that up Stephanie about the marketing piece because my wife's uh my wife owns piece because my wife's uh my wife owns piece because my wife's uh my wife owns a a large digital marketing agency in a a large digital marketing agency in a a large digital marketing agency in Atlanta and they now have two full-time Atlanta and they now have two full-time Atlanta and they now have two full-time people on AI High generated marketing people on AI High generated marketing people on AI High generated marketing stuff whether it's visual or ads or

stuff whether it's visual or ads or stuff whether it's visual or ads or anything else like that and people that anything else like that and people that anything else like that and people that are not wanting crap are paying big are not wanting crap are paying big are not wanting crap are paying big money for Big Time advertising and money for Big Time advertising and money for Big Time advertising and motion motion advertising all around AI motion motion advertising all around AI motion motion advertising all around AI generated physical products that are generated physical products that are generated physical products that are tied to physical people that are not tied to physical people that are not tied to physical people that are not real you know and so but they're pay big real you know and so but they're pay big real you know and so but they're pay big money for that kind of work yeah let's money for that kind of work yeah let's money for that kind of work yeah let's let's call them what they are they're let's call them what they are they're let's call them what they are they're graphic designers or whatever they're graphic designers or whatever they're graphic designers or whatever they're they're what they are they're not gen AI they're what they are they're not gen AI they're what they are they're not gen AI people I agree they're not yeah I agree people I agree they're not yeah I agree people I agree they're not yeah I agree because you have to hire because you have to hire because you have to hire them they have two of them they have a them they have two of them they have a them they have two of them they have a job and their job is not gen AI their job and their job is not gen AI their job and their job is not gen AI their name is not I mean that's not their job name is not I mean that's not their job name is not I mean that's not their job job title you know but again as we've job title you know but again as we've job title you know but again as we've talked about monetization of this stuff talked about monetization of this stuff talked about monetization of this stuff yeah they're able to sell their graphic yeah they're able to sell their graphic yeah they're able to sell their graphic designer work for a higher money amount designer work for a higher money amount designer work for a higher money amount than if it was you know three guys you than if it was you know three guys you than if it was you know three guys you know in the studio doing it so yeah but know in the studio doing it so yeah but know in the studio doing it so yeah but that they're not monetizing geni they're that they're not monetizing geni they're that they're not monetizing geni they're monetizing themselves they're just using monetizing themselves they're just using monetizing themselves they're just using it as a tool right it's just another it as a tool right it's just another it as a tool right it's just another tool yeah yeah I tool yeah yeah I tool yeah yeah I mean and there's more tools being made mean and there's more tools being made mean and there's more tools being made especially in the marketing side that especially in the marketing side that especially in the marketing side that are involving it it's like you know it's are involving it it's like you know it's are involving it it's like you know it's like yeah you can you can essentially like yeah you can you can essentially like yeah you can you can essentially some of these plat is you can some of these plat is you can some of these plat is you can essentially deliver a PowerPoint or essentially deliver a PowerPoint or essentially deliver a PowerPoint or deliver an image or deliver whatever and deliver an image or deliver whatever and deliver an image or deliver whatever and it will create 20 different ways of

it will create 20 different ways of it will create 20 different ways of using that content and those images using that content and those images using that content and those images together in different social platforms together in different social platforms together in different social platforms and different marketing mediums and different marketing mediums and different marketing mediums different channels and so in in those different channels and so in in those different channels and so in in those cases I kind of like I like some of the cases I kind of like I like some of the cases I kind of like I like some of the the the ways it's automating that the the ways it's automating that the the ways it's automating that because you know in the end you would because you know in the end you would because you know in the end you would end up having to manually go create end up having to manually go create end up having to manually go create those formats right saves time each time those formats right saves time each time those formats right saves time each time yeah so there's some timec consuming yeah so there's some timec consuming yeah so there's some timec consuming things that there there's some there are things that there there's some there are things that there there's some there are some beneficial things that are some beneficial things that are some beneficial things that are happening in this but are people paying happening in this but are people paying happening in this but are people paying for for for that it's got to be in in in it's got to that it's got to be in in in it's got to that it's got to be in in in it's got to be a hidden CA it's in the software be a hidden CA it's in the software be a hidden CA it's in the software somebody else is you know it's just not somebody else is you know it's just not somebody else is you know it's just not something people are gonna pay a premium something people are gonna pay a premium something people are gonna pay a premium for I just don't think it yeah and yeah for I just don't think it yeah and yeah for I just don't think it yeah and yeah they're they're they're experts they're experts in their domain experts they're experts in their domain experts they're experts in their domain they're just using a tool to do their a they're just using a tool to do their a they're just using a tool to do their a little bit better I mean they still to little bit better I mean they still to little bit better I mean they still to have judgment on what's crap and what's have judgment on what's crap and what's have judgment on what's crap and what's not and that's like some of the the the not and that's like some of the the the not and that's like some of the the the first stuff that came out that looked first stuff that came out that looked first stuff that came out that looked really good that was demoing gen AI I really good that was demoing gen AI I really good that was demoing gen AI I guarantee you the Gen AI tool didn't guarantee you the Gen AI tool didn't guarantee you the Gen AI tool didn't spit that out there was a lot of spit that out there was a lot of spit that out there was a lot of production that went lot of massaging production that went lot of massaging production that went lot of massaging and asking it different ways to get what and asking it different ways to get what and asking it different ways to get what not just prompting they used not just prompting they used not just prompting they used conventional tools they did a lot of conventional tools they did a lot of conventional tools they did a lot of stuff to get to where they got it you stuff to get to where they got it you stuff to get to where they got it you know yeah because we've all played with know yeah because we've all played with know yeah because we've all played with all the tools and we've asked some all the tools and we've asked some all the tools and we've asked some simple things and it and it spit out simple things and it and it spit out simple things and it and it spit out crap and so you know from a quality crap and so you know from a quality crap and so you know from a quality perspective or do I trust this that all perspective or do I trust this that all perspective or do I trust this that all already gave us the answers that all of

already gave us the answers that all of already gave us the answers that all of us I mean us technical people were like us I mean us technical people were like us I mean us technical people were like no this is this is not where it needs to no this is this is not where it needs to no this is this is not where it needs to be yeah yeah yeah it's got to find its be yeah yeah yeah it's got to find its be yeah yeah yeah it's got to find its own level in the ecosystem I'm more own level in the ecosystem I'm more own level in the ecosystem I'm more worried about chat Bots the the worried about chat Bots the the worried about chat Bots the the unleashing of gazillions of kind of unleashing of gazillions of kind of unleashing of gazillions of kind of slightly dumb chat Bots yeah that are slightly dumb chat Bots yeah that are slightly dumb chat Bots yeah that are you think do you think it's going to be you think do you think it's going to be you think do you think it's going to be like people are already annoyed but do like people are already annoyed but do like people are already annoyed but do you think it's yeah people are already you think it's yeah people are already you think it's yeah people are already annoyed I'm like do you think it's going annoyed I'm like do you think it's going annoyed I'm like do you think it's going to be where like when we go shopping now to be where like when we go shopping now to be where like when we go shopping now we're like oh we got to check out we're like oh we got to check out we're like oh we got to check out ourselves all the time now like what's ourselves all the time now like what's ourselves all the time now like what's the deal and same thing with chat Bots the deal and same thing with chat Bots the deal and same thing with chat Bots they're like you know are we just going they're like you know are we just going they're like you know are we just going to get to a point of annoying where to get to a point of annoying where to get to a point of annoying where we're like I'm sorry I need people real we're like I'm sorry I need people real we're like I'm sorry I need people real people well I was saying like I would people well I was saying like I would people well I was saying like I would love to see like every time I go to the love to see like every time I go to the love to see like every time I go to the Home Depot I can never find anybody so Home Depot I can never find anybody so Home Depot I can never find anybody so I'd like to see a little keyos or a I'd like to see a little keyos or a I'd like to see a little keyos or a little robot I can walk up to and say little robot I can walk up to and say little robot I can walk up to and say where is the superg glue and it'll just where is the superg glue and it'll just where is the superg glue and it'll just tell me where it is like stuff like that tell me where it is like stuff like that tell me where it is like stuff like that I think that could be helpful if it's I think that could be helpful if it's I think that could be helpful if it's very targeted um yeah you kind of have very targeted um yeah you kind of have very targeted um yeah you kind of have that Pete now if you go to the Home that Pete now if you go to the Home that Pete now if you go to the Home Depot Professional Services app you can Depot Professional Services app you can Depot Professional Services app you can actually oh in the app yeah you can use actually oh in the app yeah you can use actually oh in the app yeah you can use it would be cooler if I actually asked a it would be cooler if I actually asked a it would be cooler if I actually asked a robot though wouldn't it I mean wor it' robot though wouldn't it I mean wor it' robot though wouldn't it I mean wor it' be be be cooler but would you pay 10% more for cooler but would you pay 10% more for cooler but would you pay 10% more for that glue because you you that glue because you you that glue because you you pay actually let me do the steeve bomber pay actually let me do the steeve bomber pay actually let me do the steeve bomber for Windows one oh how much would you pay not much now next vers we pay not much now next vers we overlapping Windows how much speaking of

overlapping Windows how much speaking of overlapping Windows how much speaking of that did you see did you see Gates's that did you see did you see Gates's that did you see did you see Gates's interview the other day about oh Windows interview the other day about oh Windows interview the other day about oh Windows is gonna go away and it's all gonna be is gonna go away and it's all gonna be is gonna go away and it's all gonna be replaced yeah yeah yeah he has an replaced yeah yeah yeah he has an replaced yeah yeah yeah he has an interesting note about like basically interesting note about like basically interesting note about like basically the idea that today is like we have to the idea that today is like we have to the idea that today is like we have to invoke different apps you know to do invoke different apps you know to do invoke different apps you know to do things and once you have an agent you things and once you have an agent you things and once you have an agent you know that can do do that for you than know that can do do that for you than know that can do do that for you than the agent is acting on your behalf the agent is acting on your behalf the agent is acting on your behalf across platforms stuff it's it's an across platforms stuff it's it's an across platforms stuff it's it's an interesting Vision I think we're interesting Vision I think we're interesting Vision I think we're probably decades away from that well probably decades away from that well probably decades away from that well here's a funny thing I gotta drop I here's a funny thing I gotta drop I here's a funny thing I gotta drop I gotta go to a meeting but I'm I'm gonna gotta go to a meeting but I'm I'm gonna gotta go to a meeting but I'm I'm gonna rip off of what you said you can listen rip off of what you said you can listen rip off of what you said you can listen back on it back on it back on it later yeah because you made a great later yeah because you made a great later yeah because you made a great Point Rob great seeing you Point Rob great seeing you Point Rob great seeing you man rob make made a great great Point man rob make made a great great Point man rob make made a great great Point how much would you pay for this and how much would you pay for this and how much would you pay for this and here's the weird thing you know people here's the weird thing you know people here's the weird thing you know people argue well you know look at how argue well you know look at how argue well you know look at how evolutionary the internet was and the evolutionary the internet was and the evolutionary the internet was and the web well it turns out nobody wants to web well it turns out nobody wants to web well it turns out nobody wants to pay for anything on the pay for anything on the pay for anything on the web advertising and that's why web advertising and that's why web advertising and that's why advertising is the biggest thing on the advertising is the biggest thing on the advertising is the biggest thing on the web that's why Google is what it is and web that's why Google is what it is and web that's why Google is what it is and why you know um the search engines at why you know um the search engines at why you know um the search engines at the Genesis of all of this right that the Genesis of all of this right that the Genesis of all of this right that that's what they all ended up becoming I that's what they all ended up becoming I that's what they all ended up becoming I mean it was like the whole um Yellow mean it was like the whole um Yellow mean it was like the whole um Yellow Page model right nobody wants to pay for Page model right nobody wants to pay for Page model right nobody wants to pay for this stuff so you know that that I think this stuff so you know that that I think this stuff so you know that that I think is going to be that's a really profound is going to be that's a really profound is going to be that's a really profound statement or um quote that that Rob made

statement or um quote that that Rob made statement or um quote that that Rob made it so because you hear well you know it so because you hear well you know it so because you hear well you know people are going to want to pay for this people are going to want to pay for this people are going to want to pay for this geni stuff it's like really they don't geni stuff it's like really they don't geni stuff it's like really they don't even want to pay for the web the thing even want to pay for the web the thing even want to pay for the web the thing that you said revolutionize Society they that you said revolutionize Society they that you said revolutionize Society they don't want to pay for it right like the don't want to pay for it right like the don't want to pay for it right like the Home Depot example if they could show Home Depot example if they could show Home Depot example if they could show that customer satisfaction is going up that customer satisfaction is going up that customer satisfaction is going up because they then they can say well because they then they can say well because they then they can say well that's paying for it because I'm getting that's paying for it because I'm getting that's paying for it because I'm getting blah blah blah right I mean there's it's blah blah blah right I mean there's it's blah blah blah right I mean there's it's going to be have to be built into the going to be have to be built into the going to be have to be built into the business to accelerate the business for business to accelerate the business for business to accelerate the business for it to pay for itself I don't think it to pay for itself I don't think it to pay for itself I don't think there's going to be a lot of you know there's going to be a lot of you know there's going to be a lot of you know I'm buying AI you know I don't think I'm buying AI you know I don't think I'm buying AI you know I don't think people buy AI I think they buy a people buy AI I think they buy a people buy AI I think they buy a solution or they buy an experience and solution or they buy an experience and solution or they buy an experience and it could be supercharged with AI if it's it could be supercharged with AI if it's it could be supercharged with AI if it's beneficial well any company that wants beneficial well any company that wants beneficial well any company that wants to put a self-service thing out there to put a self-service thing out there to put a self-service thing out there wants to make it as freaking cheap as wants to make it as freaking cheap as wants to make it as freaking cheap as possible so if they can do it without possible so if they can do it without possible so if they can do it without investing in any kind of hardware and investing in any kind of hardware and investing in any kind of hardware and like freaking R2-D2 or a like freaking R2-D2 or a like freaking R2-D2 or a C3PO right um they're going to do it C3PO right um they're going to do it C3PO right um they're going to do it Windows iot you know with inside a Windows iot you know with inside a Windows iot you know with inside a mannequin you know could have mannequin you know could have mannequin you know could have that well that could be a great way of that well that could be a great way of that well that could be a great way of reusing that stuff right go to a reusing that stuff right go to a reusing that stuff right go to a mannequin graveyard and exactly yeah mannequin graveyard and exactly yeah mannequin graveyard and exactly yeah retrofit all reuse recycle upcycle you retrofit all reuse recycle upcycle you retrofit all reuse recycle upcycle you know man we talking yesterday about know man we talking yesterday about know man we talking yesterday about installation guides and how you know installation guides and how you know installation guides and how you know we've been using videos and and all we've been using videos and and all we've been using videos and and all kinds of other stuff related to it can kinds of other stuff related to it can kinds of other stuff related to it can you and they were this Marketing Group you and they were this Marketing Group you and they were this Marketing Group with my customer my client was saying with my customer my client was saying with my customer my client was saying well well why don't we just AI generate

well well why don't we just AI generate well well why don't we just AI generate all the documents and all the videos for all the documents and all the videos for all the documents and all the videos for self-installation and support and all self-installation and support and all self-installation and support and all that other that other that other stuff okay and how much is that going to stuff okay and how much is that going to stuff okay and how much is that going to cost you how much time is that going to cost you how much time is that going to cost you how much time is that going to take for you to do that now it sounds take for you to do that now it sounds take for you to do that now it sounds cool but are we going to sell this stuff cool but are we going to sell this stuff cool but are we going to sell this stuff now or why would why would you want to now or why would why would you want to now or why would why would you want to do this so right the monetization do this so right the monetization do this so right the monetization commercialization of stuff around it is commercialization of stuff around it is commercialization of stuff around it is going to be interesting over the next going to be interesting over the next going to be interesting over the next although I can see also like in that although I can see also like in that although I can see also like in that case like uh you know when you're case like uh you know when you're case like uh you know when you're setting something up a piece of setting something up a piece of setting something up a piece of equipment if there's a chatbot to help equipment if there's a chatbot to help equipment if there's a chatbot to help you that you instead of a fact or a you that you instead of a fact or a you that you instead of a fact or a search box for help I can just say look search box for help I can just say look search box for help I can just say look I'm trying to figure out how to I'm trying to figure out how to I'm trying to figure out how to Bluetooth connect this thing and it can Bluetooth connect this thing and it can Bluetooth connect this thing and it can kind of walk you through that and maybe kind of walk you through that and maybe kind of walk you through that and maybe even show you a video I could I could even show you a video I could I could even show you a video I could I could see a product being supercharged with AI see a product being supercharged with AI see a product being supercharged with AI like that like that like that yeah I agree and I think the scenario is yeah I agree and I think the scenario is yeah I agree and I think the scenario is you know the simpler it is to use the you know the simpler it is to use the you know the simpler it is to use the more massive amount of people will you more massive amount of people will you more massive amount of people will you know adopt it but you know right now know adopt it but you know right now know adopt it but you know right now it's like you have the bunch of people it's like you have the bunch of people it's like you have the bunch of people that are scared to death of it don't that are scared to death of it don't that are scared to death of it don't know any of it don't want to bother with know any of it don't want to bother with know any of it don't want to bother with it because they don't know it and they it because they don't know it and they it because they don't know it and they don't want to be you know in it in it at don't want to be you know in it in it at don't want to be you know in it in it at all and then there's this other group of all and then there's this other group of all and then there's this other group of us that oh that's cool that's an us that oh that's cool that's an us that oh that's cool that's an interesting chatot I think that's a interesting chatot I think that's a interesting chatot I think that's a Perpetual issue though isn't it this the Perpetual issue though isn't it this the Perpetual issue though isn't it this the world divided by those who are world divided by those who are world divided by those who are inquisitive about technology and those inquisitive about technology and those inquisitive about technology and those who are afraid of Technology that's who are afraid of Technology that's who are afraid of Technology that's right well no I for me it's all has right well no I for me it's all has right well no I for me it's all has everything to do with privacy and everything to do with privacy and everything to do with privacy and confidentiality you know it has nothing confidentiality you know it has nothing confidentiality you know it has nothing to do with I don't want to use these to do with I don't want to use these to do with I don't want to use these this technology it's like I will dabble this technology it's like I will dabble this technology it's like I will dabble in it long

in it long in it long enough only so far as I have some degree enough only so far as I have some degree enough only so far as I have some degree of confidence that it's not going to of confidence that it's not going to of confidence that it's not going to cause me harm down the road um I you cause me harm down the road um I you cause me harm down the road um I you know talking to enough of these know talking to enough of these know talking to enough of these companies that are in this mix there is companies that are in this mix there is companies that are in this mix there is no Assurance unless they disclose even no Assurance unless they disclose even no Assurance unless they disclose even with rag what you brought up yeah um if with rag what you brought up yeah um if with rag what you brought up yeah um if you don't know how they constructed or you don't know how they constructed or you don't know how they constructed or where they deployed the llm and you know where they deployed the llm and you know where they deployed the llm and you know and how the application is architected and how the application is architected and how the application is architected you really don't know what kind what you really don't know what kind what you really don't know what kind what kind of exposure you have from a privacy kind of exposure you have from a privacy kind of exposure you have from a privacy and risk and uh you know like and and risk and uh you know like and and risk and uh you know like and confidentiality perspective no no one confidentiality perspective no no one confidentiality perspective no no one does and that this is something I tell a does and that this is something I tell a does and that this is something I tell a lot of my clients like be freaking lot of my clients like be freaking lot of my clients like be freaking careful don't you know know where these careful don't you know know where these careful don't you know know where these llms reside and how that function how llms reside and how that function how llms reside and how that function how are things being isolated uh to ensure are things being isolated uh to ensure are things being isolated uh to ensure your confidentiality and privacy and your confidentiality and privacy and your confidentiality and privacy and more often not the answer is like we more often not the answer is like we more often not the answer is like we have no idea how to do that down to the have no idea how to do that down to the have no idea how to do that down to the personal level yeah um you know what I'm personal level yeah um you know what I'm personal level yeah um you know what I'm saying that's why you need to run your saying that's why you need to run your saying that's why you need to run your llm on a qualcom Snapdragon that's air llm on a qualcom Snapdragon that's air llm on a qualcom Snapdragon that's air gapped isn't that what we're supposed to gapped isn't that what we're supposed to gapped isn't that what we're supposed to do and like so it's like well it has do and like so it's like well it has do and like so it's like well it has totally Edge based generative AI wasn't totally Edge based generative AI wasn't totally Edge based generative AI wasn't that the demo I'm not sure yeah well no that the demo I'm not sure yeah well no that the demo I'm not sure yeah well no I mean but you know what I also tell a I mean but you know what I also tell a I mean but you know what I also tell a lot of people is just consider that more lot of people is just consider that more lot of people is just consider that more of a technical demonstration that you of a technical demonstration that you of a technical demonstration that you can do it and it it exhibits the

can do it and it it exhibits the can do it and it it exhibits the actually the ridiculous amount of um uh actually the ridiculous amount of um uh actually the ridiculous amount of um uh you know compute that is being you know you know compute that is being you know you know compute that is being you know implemented in these chips yeah uh but implemented in these chips yeah uh but implemented in these chips yeah uh but will the useful applications require you will the useful applications require you will the useful applications require you to run like freaking an entire you know to run like freaking an entire you know to run like freaking an entire you know stable diffusion model on your device stable diffusion model on your device stable diffusion model on your device probably not you know what I'm saying um probably not you know what I'm saying um probably not you know what I'm saying um maybe but I I really doubt it and then maybe but I I really doubt it and then maybe but I I really doubt it and then when you start think you know what when you start think you know what when you start think you know what you're hearing about nowadays is a lot you're hearing about nowadays is a lot you're hearing about nowadays is a lot of talk about multi model and M of talk about multi model and M of talk about multi model and M multimodal that means that you're going multimodal that means that you're going multimodal that means that you're going to be packing you know all these devices to be packing you know all these devices to be packing you know all these devices uh endpoint devices with these massive uh endpoint devices with these massive uh endpoint devices with these massive models or even skinny down ones in in in models or even skinny down ones in in in models or even skinny down ones in in in X number of instances is going to take X number of instances is going to take X number of instances is going to take up a lot of resources but the question up a lot of resources but the question up a lot of resources but the question is people haven't asked yet is For What is people haven't asked yet is For What is people haven't asked yet is For What and at what cost right so Peter you uh and at what cost right so Peter you uh and at what cost right so Peter you uh Pete you um you know you contributed a Pete you um you know you contributed a Pete you um you know you contributed a piece uh um on next curve about you know piece uh um on next curve about you know piece uh um on next curve about you know the cost of AI and we've been talking the cost of AI and we've been talking the cost of AI and we've been talking about the cost of intelligence for about the cost of intelligence for about the cost of intelligence for better part of like two years um on the better part of like two years um on the better part of like two years um on the show as well as you know show as well as you know show as well as you know um nobody's people are only starting to um nobody's people are only starting to um nobody's people are only starting to talk about that right yeah really still talk about that right yeah really still talk about that right yeah really still not talking about it no it's it's not a not talking about it no it's it's not a not talking about it no it's it's not a sustainable path to to to support the sustainable path to to to support the sustainable path to to to support the appetite for AI and data centers and the

appetite for AI and data centers and the appetite for AI and data centers and the electricity and water and then and then electricity and water and then and then electricity and water and then and then where do you charge for that is it in where do you charge for that is it in where do you charge for that is it in the monthly subscription is the monthly subscription is the monthly subscription is it Hardware on the edge 20 bucks a month it Hardware on the edge 20 bucks a month it Hardware on the edge 20 bucks a month is going to pay for all this stuff oh is going to pay for all this stuff oh is going to pay for all this stuff oh come come come on you know you guys you guys are going on you know you guys you guys are going on you know you guys you guys are going to be you guys are being subsidized to be you guys are being subsidized to be you guys are being subsidized right now whatever it is that you're right now whatever it is that you're right now whatever it is that you're using is heavy no nobody really knows using is heavy no nobody really knows using is heavy no nobody really knows the co the viable cost structure for any the co the viable cost structure for any the co the viable cost structure for any of these businesses I guarantee you that of these businesses I guarantee you that of these businesses I guarantee you that nobody knows it it's freaking nobody knows it it's freaking nobody knows it it's freaking hilarious it's actually funny you know hilarious it's actually funny you know hilarious it's actually funny you know what I'm saying that nobody what I'm saying that nobody what I'm saying that nobody knows so how are you pricing and and knows so how are you pricing and and knows so how are you pricing and and then costing this stuff in a way that then costing this stuff in a way that then costing this stuff in a way that it's going to be sustainably profitable it's going to be sustainably profitable it's going to be sustainably profitable and then as you start to build and then as you start to build and then as you start to build dependencies on it what impact will it dependencies on it what impact will it dependencies on it what impact will it have later on when all of these freaking have later on when all of these freaking have later on when all of these freaking servfaces drop off like servfaces drop off like servfaces drop off like flies yeah yeah and everyone is saying flies yeah yeah and everyone is saying flies yeah yeah and everyone is saying that everyone's saying that they're that everyone's saying that they're that everyone's saying that they're launching an AI device next year right launching an AI device next year right launching an AI device next year right so what is on that device that that that so what is on that device that that that so what is on that device that that that gives you the reason to call it in an AI gives you the reason to call it in an AI gives you the reason to call it in an AI device it's an an AI smartphone an AI device it's an an AI smartphone an AI device it's an an AI smartphone an AI laptop an AI tablet or whatever it is laptop an AI tablet or whatever it is laptop an AI tablet or whatever it is right right right don't forget the IPC yes so so but it's don't forget the IPC yes so so but it's don't forget the IPC yes so so but it's like you know you guys were talking like you know you guys were talking like you know you guys were talking about like it do we get to a point where about like it do we get to a point where about like it do we get to a point where the level of AI the things that they're the level of AI the things that they're the level of AI the things that they're putting on these devices are in the putting on these devices are in the putting on these devices are in the hardware itself is going to be so much hardware itself is going to be so much hardware itself is going to be so much waste and so much expense yeah and that waste and so much expense yeah and that waste and so much expense yeah and that even the the what we're used to in terms

even the the what we're used to in terms even the the what we're used to in terms of speeds and experience that we have in of speeds and experience that we have in of speeds and experience that we have in our smartphones now starts to degrade our smartphones now starts to degrade our smartphones now starts to degrade like where is the tradeoff there and like where is the tradeoff there and like where is the tradeoff there and who's paying for it um because I do see who's paying for it um because I do see who's paying for it um because I do see that we're going to have a wave of that we're going to have a wave of that we're going to have a wave of devices launched year next year with devices launched year next year with devices launched year next year with that moniker an AI this and an AI that that moniker an AI this and an AI that that moniker an AI this and an AI that that's that's that's always that's always been the Mantra always that's always been the Mantra always that's always been the Mantra from like the PC vendors and smartphone from like the PC vendors and smartphone from like the PC vendors and smartphone they have to give you a reason to buy a they have to give you a reason to buy a they have to give you a reason to buy a new one right that that's shorten the new one right that that's shorten the new one right that that's shorten the replacement cycle and so it's Graphics replacement cycle and so it's Graphics replacement cycle and so it's Graphics it's gaming it's AI it's whatever it's a it's gaming it's AI it's whatever it's a it's gaming it's AI it's whatever it's a better screen it's whatever the thing is better screen it's whatever the thing is better screen it's whatever the thing is that you need to Shell out another that you need to Shell out another that you need to Shell out another couple thousand bucks or thousand bucks couple thousand bucks or thousand bucks couple thousand bucks or thousand bucks for and that's just you know that's just for and that's just you know that's just for and that's just you know that's just the cycle but but then again I was the cycle but but then again I was the cycle but but then again I was talking again on a on a podcast last talking again on a on a podcast last talking again on a on a podcast last week they were asking where does AI go week they were asking where does AI go week they were asking where does AI go is it too expensive to be on an iot is it too expensive to be on an iot is it too expensive to be on an iot sensor and so do we just stop it at the sensor and so do we just stop it at the sensor and so do we just stop it at the edge box oh edge box oh edge box oh no tiny ml yeah we can go down to 10 no tiny ml yeah we can go down to 10 no tiny ml yeah we can go down to 10 kilobytes good chip what is the kilobytes good chip what is the kilobytes good chip what is the additional what's the additional cost additional what's the additional cost additional what's the additional cost for the sensor yes is already for the sensor yes is already for the sensor yes is already $27 if I put a in this thing and ml in $27 if I put a in this thing and ml in $27 if I put a in this thing and ml in this thing yeah how much more does it go this thing yeah how much more does it go this thing yeah how much more does it go up and how much more am I willing to pay up and how much more am I willing to pay up and how much more am I willing to pay and does my air time go up right because and does my air time go up right because and does my air time go up right because of that you look at yeah go ahead of that you look at yeah go ahead of that you look at yeah go ahead Leonard yeah no I mean you know like Leonard yeah no I mean you know like Leonard yeah no I mean you know like with dsps and mpus there's still a lot with dsps and mpus there's still a lot with dsps and mpus there's still a lot of Headroom you know where you're really of Headroom you know where you're really of Headroom you know where you're really topping out on stuff from a you know

topping out on stuff from a you know topping out on stuff from a you know semiconductor scaling perspective is is semiconductor scaling perspective is is semiconductor scaling perspective is is the the the CPU um everything else I mean you know CPU um everything else I mean you know CPU um everything else I mean you know and this this is why like uh you know and this this is why like uh you know and this this is why like uh you know this whole you know this whole you know this whole you know AI you know the race to win AI based on AI you know the race to win AI based on AI you know the race to win AI based on who has the most advanced uh um you know who has the most advanced uh um you know who has the most advanced uh um you know processed technology is kind of processed technology is kind of processed technology is kind of laughable right because there's so much laughable right because there's so much laughable right because there's so much Headroom with all these you know you're Headroom with all these you know you're Headroom with all these you know you're running stuff off of basically running stuff off of basically running stuff off of basically dsps and um you know not fpgas those are dsps and um you know not fpgas those are dsps and um you know not fpgas those are freaking expensive but but you know what freaking expensive but but you know what freaking expensive but but you know what I'm saying it's like uh um not so I'm saying it's like uh um not so I'm saying it's like uh um not so expensive stuff and not so expensive expensive stuff and not so expensive expensive stuff and not so expensive Technologies and so you can SC you know Technologies and so you can SC you know Technologies and so you can SC you know I think there's a beautiful trend of I think there's a beautiful trend of I think there's a beautiful trend of scaling all this stuff down but the scaling all this stuff down but the scaling all this stuff down but the functions the AI functions are like I functions the AI functions are like I functions the AI functions are like I said what we started off this said what we started off this said what we started off this conversation very specific trained to be conversation very specific trained to be conversation very specific trained to be an expert and it does some one really an expert and it does some one really an expert and it does some one really function right function that's super function right function that's super function right function that's super valuable right it add but even then man valuable right it add but even then man valuable right it add but even then man you know when I was at semicon West when you know when I was at semicon West when you know when I was at semicon West when people are trying to make this stuff people are trying to make this stuff people are trying to make this stuff like multimodal and more General it like multimodal and more General it like multimodal and more General it becomes a disaster you know and nobody's becomes a disaster you know and nobody's becomes a disaster you know and nobody's interested in it everyone's more interested in it everyone's more interested in it everyone's more interested in how do we just get like a interested in how do we just get like a interested in how do we just get like a freaking algorithm remember freaking algorithm remember freaking algorithm remember algorithms yes right that was like the algorithms yes right that was like the algorithms yes right that was like the big buzz word at the

big buzz word at the big buzz word at the time the other big thing about it and time the other big thing about it and time the other big thing about it and that's something that I was posting that's something that I was posting that's something that I was posting about this morning on LinkedIn is like about this morning on LinkedIn is like about this morning on LinkedIn is like start if you start to look at all of the start if you start to look at all of the start if you start to look at all of the counter measures around the carbon counter measures around the carbon counter measures around the carbon footprint and the energy that's required footprint and the energy that's required footprint and the energy that's required the compute that's required for running the compute that's required for running the compute that's required for running these large language models do we get to these large language models do we get to these large language models do we get to a point where all these large Enterprise a point where all these large Enterprise a point where all these large Enterprise you know a Dei you know goals strategies you know a Dei you know goals strategies you know a Dei you know goals strategies carbon foot print goals you know carbon foot print goals you know carbon foot print goals you know everything that's in that uh earnings everything that's in that uh earnings everything that's in that uh earnings you know call and everything that's in you know call and everything that's in you know call and everything that's in that um company filing does that go does that um company filing does that go does that um company filing does that go does that change you know because if you're that change you know because if you're that change you know because if you're going to say I'm an Enterprise and I going to say I'm an Enterprise and I going to say I'm an Enterprise and I have these these carbon footprint goals have these these carbon footprint goals have these these carbon footprint goals and I have these goals to be sustainable and I have these goals to be sustainable and I have these goals to be sustainable but yet you want to invest in XYZ AI do but yet you want to invest in XYZ AI do but yet you want to invest in XYZ AI do you realize what that how how that will you realize what that how how that will you realize what that how how that will offset some of the things that you are offset some of the things that you are offset some of the things that you are working towards during put together all working towards during put together all working towards during put together all those strategies right everybody has those strategies right everybody has those strategies right everybody has their corporate strategy plan that their corporate strategy plan that their corporate strategy plan that includes um sustainability goals and I'm includes um sustainability goals and I'm includes um sustainability goals and I'm like do I don't think I hear I'm hearing like do I don't think I hear I'm hearing like do I don't think I hear I'm hearing a lot of talk about that yet um no there a lot of talk about that yet um no there a lot of talk about that yet um no there isn't a lot of good measurement the isn't a lot of good measurement the isn't a lot of good measurement the problem is there's no measurement of problem is there's no measurement of problem is there's no measurement of these workloads in terms of power and these workloads in terms of power and these workloads in terms of power and resource consumption so you know just resource consumption so you know just resource consumption so you know just like you buy a fridge with the what was like you buy a fridge with the what was like you buy a fridge with the what was it called the energy star like this is it called the energy star like this is it called the energy star like this is cost five bucks a day there is no energy cost five bucks a day there is no energy cost five bucks a day there is no energy star for AI yet that says these star for AI yet that says these star for AI yet that says these workloads are going to cost you you know workloads are going to cost you you know workloads are going to cost you you know 10,000 bucks a day to run or 20 trees or 10,000 bucks a day to run or 20 trees or 10,000 bucks a day to run or 20 trees or whatever so until we get to that level whatever so until we get to that level whatever so until we get to that level of uh measurement then people won't be

of uh measurement then people won't be of uh measurement then people won't be able to really take accountability for able to really take accountability for able to really take accountability for here here's the real sad reality most here here's the real sad reality most here here's the real sad reality most enterpris have no way of measuring their enterpris have no way of measuring their enterpris have no way of measuring their um their what um their what um their what sustainability energy yeah no I feel sustainability energy yeah no I feel sustainability energy yeah no I feel like there's stats that are made up all like there's stats that are made up all like there's stats that are made up all the time around that all the time no no the time around that all the time no no the time around that all the time no no no they they don't um and um and you no they they don't um and um and you no they they don't um and um and you need an entire infrastructure for that need an entire infrastructure for that need an entire infrastructure for that literally a digital literally a digital literally a digital infrastructure uh infrastructure uh infrastructure uh to all the basic iot you need iot to all the basic iot you need iot to all the basic iot you need iot solution to to uh and a really um uh solution to to uh and a really um uh solution to to uh and a really um uh mature one to measure all that stuff and mature one to measure all that stuff and mature one to measure all that stuff and no measure manage and optimize all that no measure manage and optimize all that no measure manage and optimize all that stuff if you don't measure it stuff if you don't measure it stuff if you don't measure it everything's about I think the only I everything's about I think the only I everything's about I think the only I think one of the few areas that they've think one of the few areas that they've think one of the few areas that they've done okay job is the hbac industry in done okay job is the hbac industry in done okay job is the hbac industry in terms of tracking you know that usage terms of tracking you know that usage terms of tracking you know that usage yeah I was talking to someone uh there's yeah I was talking to someone uh there's yeah I was talking to someone uh there's a company called Talking Heads Wireless a company called Talking Heads Wireless a company called Talking Heads Wireless um out of Boston you know those guys no um out of Boston you know those guys no um out of Boston you know those guys no great name though yeah it's pretty cool great name though yeah it's pretty cool great name though yeah it's pretty cool and they do like a low power 5G and they do like a low power 5G and they do like a low power 5G transmitter like for cell towers and transmitter like for cell towers and transmitter like for cell towers and they they claim that they can save Telos they they claim that they can save Telos they they claim that they can save Telos like you know 10% or something on their like you know 10% or something on their like you know 10% or something on their on their power usage and apparently you on their power usage and apparently you on their power usage and apparently you know as you know Telos spend a ton of know as you know Telos spend a ton of know as you know Telos spend a ton of their their expenditures are on power um their their expenditures are on power um their their expenditures are on power um and so I think we're going to see folks and so I think we're going to see folks and so I think we're going to see folks innovating where you know you could take innovating where you know you could take innovating where you know you could take some of the cost of your power some of the cost of your power some of the cost of your power consumption and really radically reduce consumption and really radically reduce consumption and really radically reduce it is that around the cbrs or a small

it is that around the cbrs or a small it is that around the cbrs or a small cell scenario people no no no it's like cell scenario people no no no it's like cell scenario people no no no it's like no it's not macro macro stuff cells yeah no it's not macro macro stuff cells yeah no it's not macro macro stuff cells yeah Talking Heads Wireless pretty cool stuff Talking Heads Wireless pretty cool stuff Talking Heads Wireless pretty cool stuff I actually I actually had a podcast I actually I actually had a podcast I actually I actually had a podcast recording yesterday I haven't released recording yesterday I haven't released recording yesterday I haven't released it yet with someone from Deep Green in it yet with someone from Deep Green in it yet with someone from Deep Green in the UK and what they do is they harvest the UK and what they do is they harvest the UK and what they do is they harvest heat from data centers so in the UK they heat from data centers so in the UK they heat from data centers so in the UK they have a much more distributed data center have a much more distributed data center have a much more distributed data center approach and they have these data center approach and they have these data center approach and they have these data center pods like near like public swimming pods like near like public swimming pods like near like public swimming pools and uh and apartment buildings and pools and uh and apartment buildings and pools and uh and apartment buildings and stuff and they have a heat stuff and they have a heat stuff and they have a heat exchanger essentially they kind of exchanger essentially they kind of exchanger essentially they kind of liquid cool the the data center oil and liquid cool the the data center oil and liquid cool the the data center oil and then they take a heat exchanger from the then they take a heat exchanger from the then they take a heat exchanger from the oil and then they they they can heat oil and then they they they can heat oil and then they they they can heat like 10,000 apartment buildings oh from like 10,000 apartment buildings oh from like 10,000 apartment buildings oh from the data center or the pool that's the data center or the pool that's the data center or the pool that's amazing yeah so it's like um interesting amazing yeah so it's like um interesting amazing yeah so it's like um interesting like okay so now we're generating all like okay so now we're generating all like okay so now we're generating all this heat so how do we like let's use it this heat so how do we like let's use it this heat so how do we like let's use it right instead of just it passively just right instead of just it passively just right instead of just it passively just cooling it and throwing it into the cooling it and throwing it into the cooling it and throwing it into the universe so I think there's like people universe so I think there's like people universe so I think there's like people are looking at this from lots of are looking at this from lots of are looking at this from lots of different angles and I don't know if you different angles and I don't know if you different angles and I don't know if you saw Elon musk's uh podcast I think it saw Elon musk's uh podcast I think it saw Elon musk's uh podcast I think it was a couple days ago Lex Friedman he was a couple days ago Lex Friedman he was a couple days ago Lex Friedman he had a section there about you know now had a section there about you know now had a section there about you know now we have we have an AI chip shortage now we have we have an AI chip shortage now we have we have an AI chip shortage now but in a year or two we're going to have but in a year or two we're going to have but in a year or two we're going to have an AI power shortage elri we have a an AI power shortage elri we have a an AI power shortage elri we have a Transformer step down shortage coming in Transformer step down shortage coming in Transformer step down shortage coming in a few years for AI so it's definitely on a few years for AI so it's definitely on a few years for AI so it's definitely on people's radar that there's this people's radar that there's this people's radar that there's this Collision going to be happening between Collision going to be happening between Collision going to be happening between our our our wants and our needs yeah and our our our wants and our needs yeah and our our our wants and our needs yeah and you know what's going to balance you know what's going to balance you know what's going to balance everything everything everything out out out economics use use case money yeah and

economics use use case money yeah and economics use use case money yeah and and and so yeah and you know the big and and so yeah and you know the big and and so yeah and you know the big thing is what going to see a huge push thing is what going to see a huge push thing is what going to see a huge push toward um um what do you call it ad ad toward um um what do you call it ad ad toward um um what do you call it ad ad driven monetization and that directly driven monetization and that directly driven monetization and that directly infringes upon everyone's privacy just infringes upon everyone's privacy just infringes upon everyone's privacy just like what we saw with the web so the like what we saw with the web so the like what we saw with the web so the we're just going to see a more we're just going to see a more we're just going to see a more exacerbated problem but now the big exacerbated problem but now the big exacerbated problem but now the big question is who who has custody uh and question is who who has custody uh and question is who who has custody uh and control over these um large language control over these um large language control over these um large language models in all the different in es and models in all the different in es and models in all the different in es and the the creepier ones are the bigger the the creepier ones are the bigger the the creepier ones are the bigger ones right um anything that can be ones right um anything that can be ones right um anything that can be localized great but I think that's going localized great but I think that's going localized great but I think that's going to be a challenge um to be a challenge um to be a challenge um because it's going to have limited because it's going to have limited because it's going to have limited function um but that that might be okay function um but that that might be okay function um but that that might be okay actually what might what we might see is actually what might what we might see is actually what might what we might see is a very lightweight llm like what we see a very lightweight llm like what we see a very lightweight llm like what we see apple doing already where it does simple apple doing already where it does simple apple doing already where it does simple crap like enhanced autoc corpt or you crap like enhanced autoc corpt or you crap like enhanced autoc corpt or you know this really aberant you know not so know this really aberant you know not so know this really aberant you know not so great implementation of Transformers for great implementation of Transformers for great implementation of Transformers for Siri right and I probably just woke Siri Siri right and I probably just woke Siri Siri right and I probably just woke Siri up I up I up I know sir L what do you want I know know sir L what do you want I know know sir L what do you want I know starts throwing attitude at you after a starts throwing attitude at you after a starts throwing attitude at you after a while yeah um yeah and I I think um while yeah um yeah and I I think um while yeah um yeah and I I think um that's we're going to see some of that that's we're going to see some of that that's we're going to see some of that happening um just so that um uh there's

happening um just so that um uh there's happening um just so that um uh there's free free free adoption of this this stuff because I adoption of this this stuff because I adoption of this this stuff because I don't think anybody really wants to pay don't think anybody really wants to pay don't think anybody really wants to pay for it what we've been saying they just for it what we've been saying they just for it what we've been saying they just expect it as oh okay large I'm not gonna expect it as oh okay large I'm not gonna expect it as oh okay large I'm not gonna pay for that why don't you just like pay for that why don't you just like pay for that why don't you just like bake it in it's just the next feature bake it in it's just the next feature bake it in it's just the next feature the next capability the next experience the next capability the next experience the next capability the next experience that we expect to get for free that's it that we expect to get for free that's it that we expect to get for free that's it and that that's how the also the hype is and that that's how the also the hype is and that that's how the also the hype is going to going to going to implode because go holy crap number one implode because go holy crap number one implode because go holy crap number one it doesn't do what everybody that these it doesn't do what everybody that these it doesn't do what everybody that these people who were hyping it up said that people who were hyping it up said that people who were hyping it up said that it can do and wow it's expensive so the it can do and wow it's expensive so the it can do and wow it's expensive so the people who are the service providers who people who are the service providers who people who are the service providers who are basically tapping into these are basically tapping into these are basically tapping into these capabilities and capacity at a massive capabilities and capacity at a massive capabilities and capacity at a massive discount they're going to realize oh I discount they're going to realize oh I discount they're going to realize oh I can't I can't sustain a business off of can't I can't sustain a business off of can't I can't sustain a business off of this it's always it's always like the this it's always it's always like the this it's always it's always like the existing company especially the Legacy existing company especially the Legacy existing company especially the Legacy companies that provide a service provide companies that provide a service provide companies that provide a service provide a product they're an oem or whatever a product they're an oem or whatever a product they're an oem or whatever they are they're not going to be able to they are they're not going to be able to they are they're not going to be able to charge for it the only people people charge for it the only people people charge for it the only people people that end up getting the just a small that end up getting the just a small that end up getting the just a small chance of being able to charge for it is chance of being able to charge for it is chance of being able to charge for it is a brand new business model that comes in a brand new business model that comes in a brand new business model that comes in and disrupts the market because of their and disrupts the market because of their and disrupts the market because of their technology and their pay you know and technology and their pay you know and technology and their pay you know and they charge a fee for it and they they charge a fee for it and they they charge a fee for it and they disrupt the market everyone else I'm disrupt the market everyone else I'm disrupt the market everyone else I'm sorry they're not going to pay for it sorry they're not going to pay for it sorry they're not going to pay for it yeah premium model I think we've talked yeah premium model I think we've talked yeah premium model I think we've talked about it a gazillion times I know that about it a gazillion times I know that about it a gazillion times I know that next curve we talk about it all the time next curve we talk about it all the time next curve we talk about it all the time we break down the whole evolution of the we break down the whole evolution of the we break down the whole evolution of the software business model fremium and it's software business model fremium and it's software business model fremium and it's the worst worst model you can ever go

the worst worst model you can ever go the worst worst model you can ever go with with with sorry I don't I don't know how you AI on sorry I don't I don't know how you AI on sorry I don't I don't know how you AI on a line item on a bill no can't AI a line item on a bill no can't AI a line item on a bill no can't AI tax apparently by the way in Cape Cod tax apparently by the way in Cape Cod tax apparently by the way in Cape Cod right now they're charging extra 70 right now they're charging extra 70 right now they're charging extra 70 cents for tartar sauce so you know cents for tartar sauce so you know cents for tartar sauce so you know anything's possible in terms anything's possible in terms anything's possible in terms of of of charra gosh never thought I'd see the charra gosh never thought I'd see the charra gosh never thought I'd see the day it's arrival of the Apocalypse when day it's arrival of the Apocalypse when day it's arrival of the Apocalypse when they charge extra for tarter sauce as they charge extra for tarter sauce as they charge extra for tarter sauce as far as I'm concerned sauce far as I'm concerned sauce far as I'm concerned sauce it's the sauce text comes it's the sauce text comes it's the sauce text comes with who has fried clams without tartar with who has fried clams without tartar with who has fried clams without tartar sauce that is really ridiculous that's sauce that is really ridiculous that's sauce that is really ridiculous that's like you know that's like french fries like you know that's like french fries like you know that's like french fries and they charge you for and they charge you for and they charge you for ketchup for sure does that make I mean ketchup for sure does that make I mean ketchup for sure does that make I mean it should just be on the fraking table it should just be on the fraking table it should just be on the fraking table right the AI tax here it right the AI tax here it right the AI tax here it comes cost a lot yeah soy comes cost a lot yeah soy comes cost a lot yeah soy tough so hey should we wrap it up I got tough so hey should we wrap it up I got tough so hey should we wrap it up I got jump on a on a call yes yes let's do jump on a on a call yes yes let's do jump on a on a call yes yes let's do that this is a great episode hey Pete that this is a great episode hey Pete that this is a great episode hey Pete it's great having you it's great having you it's great having you on awesome having you you know Steve on awesome having you you know Steve on awesome having you you know Steve Where Have You Been damn Where Have You Been damn Where Have You Been damn it basketball flying running around it's it basketball flying running around it's it basketball flying running around it's been crazy that's awesome athlete you been crazy that's awesome athlete you been crazy that's awesome athlete you know here's the real sad know here's the real sad know here's the real sad thing Steve could probably dunk over me thing Steve could probably dunk over me thing Steve could probably dunk over me he's probably in I know he's in better he's probably in I know he's in better he's probably in I know he's in better shape than me

shape than me shape than me incredible yeah playing Florida State incredible yeah playing Florida State incredible yeah playing Florida State Games next weekend for Florida State Games next weekend for Florida State Games next weekend for Florida State Games and then um we got our schedule Games and then um we got our schedule Games and then um we got our schedule for next year going to play in Lithuania for next year going to play in Lithuania for next year going to play in Lithuania Yucatan Mexico and uh and uh uh Italy Yucatan Mexico and uh and uh uh Italy Yucatan Mexico and uh and uh uh Italy next year yeah wow wow that's cool your next year yeah wow wow that's cool your next year yeah wow wow that's cool your inspiration man seriously yeah for some inspiration man seriously yeah for some inspiration man seriously yeah for some stupid people yeah so um hey everyone remember um if yeah so um hey everyone remember um if you got this far thank you so much you got this far thank you so much you got this far thank you so much remember remember remember that and we um would like to also remind that and we um would like to also remind that and we um would like to also remind you again that we have a donation drive you again that we have a donation drive you again that we have a donation drive going on for elevat our kids so if going on for elevat our kids so if going on for elevat our kids so if you're curious to find out about it go you're curious to find out about it go you're curious to find out about it go to elevat our kids at elevat our to elevat our kids at elevat our to elevat our kids at elevat our kids.com there you go right or no not kids.com there you go right or no not kids.com there you go right or no not doc.org doc.org doc.org and it's super easy to make a donation I and it's super easy to make a donation I and it's super easy to make a donation I mean if you have like 50 bucks or mean if you have like 50 bucks or mean if you have like 50 bucks or whatever if you have have like 95 whatever if you have have like 95 whatever if you have have like 95 million like million like million like blippy oh no beted on the future of our blippy oh no beted on the future of our blippy oh no beted on the future of our kids and creating a he never donated kids and creating a he never donated kids and creating a he never donated right he never found out I don't know I right he never found out I don't know I right he never found out I don't know I I gotta hit him up I gotta hit him up I gotta hit him up [Laughter] [Laughter] [Laughter] again you know come on it's like 25,000 again you know come on it's like 25,000 again you know come on it's like 25,000 it's not that much but hopefully um we it's not that much but hopefully um we it's not that much but hopefully um we can get some generous folks donating can get some generous folks donating can get some generous folks donating before the end of the year so that we before the end of the year so that we before the end of the year so that we can help folks out uh in uh or or kids can help folks out uh in uh or or kids can help folks out uh in uh or or kids actually k actually k actually k through2 um uh and you know participate

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