IoT Coffee Talk: Episode 161- Without Sensors, There is No IoT (Live from Sensors Converge 2023)

oh yeah oh yeah [Music] [Music] [Music] nice nice nice no guitar man yeah we can't even hear the drugs you yeah we can't even hear the drugs you know but that's okay you know what are know but that's okay you know what are know but that's okay you know what are you gonna do got his start playing drums hitting his got his start playing drums hitting his pillows in his bedroom so everybody pillows in his bedroom so everybody pillows in his bedroom so everybody starts yeah yeah well you know I'm uh starts yeah yeah well you know I'm uh starts yeah yeah well you know I'm uh ending my musical career by beating on ending my musical career by beating on ending my musical career by beating on the top of a table here at the Hyatt the top of a table here at the Hyatt the top of a table here at the Hyatt Santa Clara Santa Clara Santa Clara oh boy so we are we're very familiar oh boy so we are we're very familiar oh boy so we are we're very familiar with that Hyatt yeah and here's the with that Hyatt yeah and here's the with that Hyatt yeah and here's the famous bar everybody knows this bar yep famous bar everybody knows this bar yep famous bar everybody knows this bar yep yep yeah and I'm here yeah and I'm here lots of stuff happens right there at lots of stuff happens right there at lots of stuff happens right there at that bar you're right about that oh my that bar you're right about that oh my that bar you're right about that oh my God yeah that's awesome and you know God yeah that's awesome and you know God yeah that's awesome and you know what this hotel's been around for a what this hotel's been around for a what this hotel's been around for a really long time I think the first time really long time I think the first time really long time I think the first time I was here was when I was in uh High I was here was when I was in uh High I was here was when I was in uh High School yeah for a key Club Convention School yeah for a key Club Convention School yeah for a key Club Convention nice that was my first time here and it nice that was my first time here and it nice that was my first time here and it was the first time I got it exposed to was the first time I got it exposed to was the first time I got it exposed to Great America part you know the Great Great America part you know the Great Great America part you know the Great America park over here yep right and um America park over here yep right and um America park over here yep right and um San Jose was not much to look at back San Jose was not much to look at back San Jose was not much to look at back then you know I mean that was like old then you know I mean that was like old then you know I mean that was like old school you know school you know school you know about the time when Apple was taking off

about the time when Apple was taking off about the time when Apple was taking off right and changing the world did you right and changing the world did you right and changing the world did you happen to have did you have to ride in a happen to have did you have to ride in a happen to have did you have to ride in a school bus all the way from San Diego or school bus all the way from San Diego or school bus all the way from San Diego or did they fly you up did they fly you up did they fly you up now our principal now our principal now our principal drove us all the way up from Anaheim drove us all the way up from Anaheim drove us all the way up from Anaheim uh in his massive uh station wagon uh in his massive uh station wagon uh in his massive uh station wagon awesome remember those things I do I do awesome remember those things I do I do awesome remember those things I do I do some of them had those seats like at the some of them had those seats like at the some of them had those seats like at the very back that might be facing different very back that might be facing different very back that might be facing different directions and stuff on some of those directions and stuff on some of those directions and stuff on some of those yeah exactly and I was in the back yeah exactly and I was in the back yeah exactly and I was in the back and it was hot because the air and it was hot because the air and it was hot because the air conditioner didn't reach didn't reach me conditioner didn't reach didn't reach me conditioner didn't reach didn't reach me but you're you're uh digging up uh but you're you're uh digging up uh but you're you're uh digging up uh horrible old memories you could torture horrible old memories you could torture horrible old memories you could torture you could torture people behind you the you could torture people behind you the you could torture people behind you the cars behind you because you're looking cars behind you because you're looking cars behind you because you're looking out the back window of the station wagon out the back window of the station wagon out the back window of the station wagon so you can make weird signs yeah gang so you can make weird signs yeah gang so you can make weird signs yeah gang signs Adam whatever signs Adam whatever signs Adam whatever yeah well you know what we were doing yeah well you know what we were doing yeah well you know what we were doing some horrible stuff like we were some horrible stuff like we were some horrible stuff like we were shooting spit watch out the back and shooting spit watch out the back and shooting spit watch out the back and trying to hit cards that were trailing trying to hit cards that were trailing trying to hit cards that were trailing us us us um and the principal didn't know it but um and the principal didn't know it but um and the principal didn't know it but obviously he could have gotten into uh a obviously he could have gotten into uh a obviously he could have gotten into uh a big road rage moment if you had uh been big road rage moment if you had uh been big road rage moment if you had uh been um too successful in our right um too successful in our right um too successful in our right mischievous Endeavor so yeah mischievous Endeavor so yeah mischievous Endeavor so yeah so why don't you tell our audience all so why don't you tell our audience all so why don't you tell our audience all the events that you're attending in the events that you're attending in the events that you're attending in person or virtually this week sounds person or virtually this week sounds person or virtually this week sounds like you have a full schedule yeah I I'm

like you have a full schedule yeah I I'm like you have a full schedule yeah I I'm uh virtually attending hpe's discover uh virtually attending hpe's discover uh virtually attending hpe's discover events uh I was gonna go but I already events uh I was gonna go but I already events uh I was gonna go but I already had a commitment here at sensors had a commitment here at sensors had a commitment here at sensors converge which is hosted by Fierce converge which is hosted by Fierce converge which is hosted by Fierce Electronics which Electronics which Electronics which I contribute to and uh and you know I contribute to and uh and you know I contribute to and uh and you know they're part of the whole Quest text they're part of the whole Quest text they're part of the whole Quest text family uh of um Publications and so I family uh of um Publications and so I family uh of um Publications and so I contribute to them you know on and off contribute to them you know on and off contribute to them you know on and off here and there yeah and they hold this here and there yeah and they hold this here and there yeah and they hold this uh what I think is one of the largest if uh what I think is one of the largest if uh what I think is one of the largest if not the largest uh sensor focused uh not the largest uh sensor focused uh not the largest uh sensor focused uh industry event and um it's here over at industry event and um it's here over at industry event and um it's here over at the Santa Clara the Santa Clara the Santa Clara uh Convention Center this year uh Convention Center this year uh Convention Center this year um there's probably about 5 000 people um there's probably about 5 000 people um there's probably about 5 000 people who are going to show this is like who are going to show this is like who are going to show this is like really the official day one okay really the official day one okay really the official day one okay um but uh yeah this is really cool I I um but uh yeah this is really cool I I um but uh yeah this is really cool I I mean you know what I think when people mean you know what I think when people mean you know what I think when people think sensors they think sensors they think sensors they you know they like to say centers and you know they like to say centers and you know they like to say centers and then that's about it right then that's about it right then that's about it right um everything else uh beyond the word it um everything else uh beyond the word it um everything else uh beyond the word it it might seem really boring because the it might seem really boring because the it might seem really boring because the super technical I mean we're talking super technical I mean we're talking super technical I mean we're talking about materials we're talking about you about materials we're talking about you about materials we're talking about you know of different types of semiconductors uh of different types of semiconductors uh that go into sensors it's like a whole that go into sensors it's like a whole that go into sensors it's like a whole different world right and so for me it's different world right and so for me it's different world right and so for me it's really cool to uh and get expose myself really cool to uh and get expose myself really cool to uh and get expose myself to all this stuff right because I think

to all this stuff right because I think to all this stuff right because I think sensors are becoming increasingly sensors are becoming increasingly sensors are becoming increasingly important whether it's for AV you know important whether it's for AV you know important whether it's for AV you know like uh autonomous vehicles or vehicles like uh autonomous vehicles or vehicles like uh autonomous vehicles or vehicles in general uh medical devices or even in general uh medical devices or even in general uh medical devices or even going forward XR devices going forward XR devices going forward XR devices right because right because right because what damn that fruit company what damn that fruit company what damn that fruit company you know they had to start another you you know they had to start another you you know they had to start another you know techno arms race which you know I know techno arms race which you know I know techno arms race which you know I think is is going going to Spur uh think is is going going to Spur uh think is is going going to Spur uh interest in uh sensors you know interest in uh sensors you know interest in uh sensors you know um and there's all all different types um and there's all all different types um and there's all all different types of uh sensors a lot I think most of us of uh sensors a lot I think most of us of uh sensors a lot I think most of us Focus mostly on like things like or Focus mostly on like things like or Focus mostly on like things like or lidar or heat sensors and uh you know lidar or heat sensors and uh you know lidar or heat sensors and uh you know the you know uh uh you know the you know uh uh you know the you know uh uh you know um cameras things like that right um um cameras things like that right um um cameras things like that right um yeah but uh yeah but uh yeah but uh there's a lot of different stuff here there's a lot of different stuff here there's a lot of different stuff here that um really sort of extends uh the that um really sort of extends uh the that um really sort of extends uh the mind mind mind yeah do you think it's possible that yeah do you think it's possible that yeah do you think it's possible that maybe the sensors were the most maybe the sensors were the most maybe the sensors were the most important thing all along important thing all along important thing all along [Laughter] [Laughter] [Laughter] yeah kind of right because without yeah kind of right because without yeah kind of right because without sensors sensors sensors uh you don't have data without data you uh you don't have data without data you uh you don't have data without data you have no visibility and without have no visibility and without have no visibility and without visibility you can't even start to have visibility you can't even start to have visibility you can't even start to have another key thing going on right I mean another key thing going on right I mean another key thing going on right I mean it's like this this is foundational it's like this this is foundational it's like this this is foundational stuff right you can you can only

stuff right you can you can only stuff right you can you can only um you can only instrument what you can um you can only instrument what you can um you can only instrument what you can measure measure measure and sets so there you go and sets so there you go and sets so there you go I know we thought that cloud stuff and I know we thought that cloud stuff and I know we thought that cloud stuff and these platforms were the most important these platforms were the most important these platforms were the most important thing but it turns out those that was thing but it turns out those that was thing but it turns out those that was the easy stuff the easy stuff the easy stuff yeah sensors Hardware embedded software yeah sensors Hardware embedded software yeah sensors Hardware embedded software that's the important that's the hardest that's the important that's the hardest that's the important that's the hardest part too that's right not everybody part too that's right not everybody part too that's right not everybody knows how to do that right right and I I knows how to do that right right and I I knows how to do that right right and I I think the I mean the economics that think the I mean the economics that think the I mean the economics that we're talking about here are completely we're talking about here are completely we're talking about here are completely different than what I T people and data different than what I T people and data different than what I T people and data center or Cloud people are used to and center or Cloud people are used to and center or Cloud people are used to and one of the things that I'm noticing man one of the things that I'm noticing man one of the things that I'm noticing man is when you you talk about the it CT or is when you you talk about the it CT or is when you you talk about the it CT or Communications technology and OT Communications technology and OT Communications technology and OT convergence uh one of the things that convergence uh one of the things that convergence uh one of the things that I'm arriving at in terms of a conclusion I'm arriving at in terms of a conclusion I'm arriving at in terms of a conclusion with my research is the Divide is still with my research is the Divide is still with my research is the Divide is still really big you know what I'm saying and really big you know what I'm saying and really big you know what I'm saying and I I think I'm afraid that there are some I I think I'm afraid that there are some I I think I'm afraid that there are some people who who should know who don't people who who should know who don't people who who should know who don't know know know um the periphery and the convergence um the periphery and the convergence um the periphery and the convergence points because these guys who are on the points because these guys who are on the points because these guys who are on the I.T side who think that all those Cloud I.T side who think that all those Cloud I.T side who think that all those Cloud native stuff is going to dominate native stuff is going to dominate native stuff is going to dominate everything is going in these I.T models everything is going in these I.T models everything is going in these I.T models of operating and you know designing and of operating and you know designing and of operating and you know designing and Building Systems is going to translate Building Systems is going to translate Building Systems is going to translate perfectly to the OT and CT environment I perfectly to the OT and CT environment I perfectly to the OT and CT environment I think they are so wrong think they are so wrong think they are so wrong it's not even funny but the thing that

it's not even funny but the thing that it's not even funny but the thing that really disturbs me is that the really disturbs me is that the really disturbs me is that the prevailing narratives out there prevailing narratives out there prevailing narratives out there support some of these disconnected support some of these disconnected support some of these disconnected disconnected thinking or these disconnected thinking or these disconnected thinking or these disconnects you know and well you know disconnects you know and well you know disconnects you know and well you know and so that's one of the reasons why I and so that's one of the reasons why I and so that's one of the reasons why I like coming to like different types of like coming to like different types of like coming to like different types of uh conferences I don't mind you know on uh conferences I don't mind you know on uh conferences I don't mind you know on HP you know I talk to those guys I've HP you know I talk to those guys I've HP you know I talk to those guys I've already seen a lot of their stuff I'm already seen a lot of their stuff I'm already seen a lot of their stuff I'm really familiar with all the I.T stuff really familiar with all the I.T stuff really familiar with all the I.T stuff so there's just incremental things that so there's just incremental things that so there's just incremental things that I learned from those types of events but I learned from those types of events but I learned from those types of events but coming to something like this it it it's coming to something like this it it it's coming to something like this it it it's a different type of um you know diet and a different type of um you know diet and a different type of um you know diet and actually you know what I'm saying a diet actually you know what I'm saying a diet actually you know what I'm saying a diet of information that it does really help of information that it does really help of information that it does really help you connect more dots you connect more dots you connect more dots and expand your mind so um and I I think and expand your mind so um and I I think and expand your mind so um and I I think what these Engineers are doing are just what these Engineers are doing are just what these Engineers are doing are just fruiting it's amazing you know and far fruiting it's amazing you know and far fruiting it's amazing you know and far underappreciated far underappreciated underappreciated far underappreciated underappreciated far underappreciated yeah wow did you have a take you wrote yeah wow did you have a take you wrote yeah wow did you have a take you wrote something about related to HP the their something about related to HP the their something about related to HP the their whole green light thing whole green light thing whole green light thing um is that their on-prem Cloud Edge um is that their on-prem Cloud Edge um is that their on-prem Cloud Edge hybrid thingy yeah it's like they're hybrid thingy yeah it's like they're hybrid thingy yeah it's like they're sort of the hybrid it's almost like sort of the hybrid it's almost like sort of the hybrid it's almost like they're they're they're you know it's like a public uh it's like you know it's like a public uh it's like you know it's like a public uh it's like a a CMP but then they also have a a CMP but then they also have a a CMP but then they also have infrastructure underneath that they're infrastructure underneath that they're infrastructure underneath that they're providing as a service right so it's

providing as a service right so it's providing as a service right so it's um really this um really this um really this uh Cloud management platform uh Cloud management platform uh Cloud management platform uh as well as some targeted you know EOS uh as well as some targeted you know EOS uh as well as some targeted you know EOS and past services that go from what that and past services that go from what that and past services that go from what that you know transfers across from cloud or you know transfers across from cloud or you know transfers across from cloud or multi-cloud type uh you know stuff all multi-cloud type uh you know stuff all multi-cloud type uh you know stuff all the way down to you know on-premise uh the way down to you know on-premise uh the way down to you know on-premise uh compute right and so it the whole idea compute right and so it the whole idea compute right and so it the whole idea is that you have this Cloud managed uh is that you have this Cloud managed uh is that you have this Cloud managed uh portfolio of uh you know stuff portfolio of uh you know stuff portfolio of uh you know stuff um that you can manage centrally and um that you can manage centrally and um that you can manage centrally and orchestrate workloads and you know uh orchestrate workloads and you know uh orchestrate workloads and you know uh you you create was essentially a you you create was essentially a you you create was essentially a cloud-native fabric across and so if cloud-native fabric across and so if cloud-native fabric across and so if you're a CIO you can create a um a you you're a CIO you can create a um a you you're a CIO you can create a um a you know uh Cloud managed uh fabric across know uh Cloud managed uh fabric across know uh Cloud managed uh fabric across your it right and so your it right and so your it right and so um it's pretty bold um it's pretty bold um it's pretty bold but yeah I think um HP hpe kind of has the DNA for doing HP hpe kind of has the DNA for doing this kind of stuff because they've been this kind of stuff because they've been this kind of stuff because they've been doing it forever right it's just the doing it forever right it's just the doing it forever right it's just the narrative is now moving more toward the narrative is now moving more toward the narrative is now moving more toward the edge and you know putting some of this edge and you know putting some of this edge and you know putting some of this hybrid Cloud thinking and I think it's hybrid Cloud thinking and I think it's hybrid Cloud thinking and I think it's accelerated because more and more you're accelerated because more and more you're accelerated because more and more you're seeing these people talk about oh you seeing these people talk about oh you seeing these people talk about oh you know um I guess not everything is going know um I guess not everything is going know um I guess not everything is going to go up to the cloud right a lot of

to go up to the cloud right a lot of to go up to the cloud right a lot of it's just gonna stay across the edges it's just gonna stay across the edges it's just gonna stay across the edges because uh number one they've always because uh number one they've always because uh number one they've always been there they're comfortable there and been there they're comfortable there and been there they're comfortable there and they're you know a lot of people aren't they're you know a lot of people aren't they're you know a lot of people aren't doing enough with cyber security if you doing enough with cyber security if you doing enough with cyber security if you get all that stuff at the edge safely to get all that stuff at the edge safely to get all that stuff at the edge safely to the cloud and then going back and forth the cloud and then going back and forth the cloud and then going back and forth right yeah and right yeah and right yeah and um um um um like what what HP is doing and um like what what HP is doing and um like what what HP is doing and they're um one of a number of companies they're um one of a number of companies they're um one of a number of companies that are trying to bridge that Gap and that are trying to bridge that Gap and that are trying to bridge that Gap and then what we're seeing is now Hybrid then what we're seeing is now Hybrid then what we're seeing is now Hybrid Club but I think um cyber security is Club but I think um cyber security is Club but I think um cyber security is that the big barrier right because that the big barrier right because that the big barrier right because everyone is generally pretty bad at it everyone is generally pretty bad at it everyone is generally pretty bad at it no matter how good they say they are at no matter how good they say they are at no matter how good they say they are at it there's holes all over the place and it there's holes all over the place and it there's holes all over the place and it's a it's a tough problem and a nut to it's a it's a tough problem and a nut to it's a it's a tough problem and a nut to crack right right I wonder if Dell's doing anything I wonder if Dell's doing anything similar to what HP is doing okay we're similar to what HP is doing okay we're similar to what HP is doing okay we're all kind of doing like they're all fast all kind of doing like they're all fast all kind of doing like they're all fast following each other right following each other right following each other right but what they do what if they get money but what they do what if they get money but what they do what if they get money they'll and HP these days they'll and HP these days they'll and HP these days where do they get money from where do they get money from where do they get money from who do they get money from no where from who do they get money from no where from who do they get money from no where from where where where laptops servers laptops just selling laptops servers laptops just selling laptops servers laptops just selling laptops and printers laptops and printers laptops and printers no no and they sell servers they sell no no and they sell servers they sell no no and they sell servers they sell servers uh maybe you know they both sell servers uh maybe you know they both sell servers uh maybe you know they both sell servers rack servers but you bring up a servers rack servers but you bring up a servers rack servers but you bring up a good point mark good point mark good point mark the hyperscalers the hyperscalers the hyperscalers only when they started they used

only when they started they used only when they started they used off-the-shelf servers from down HP but off-the-shelf servers from down HP but off-the-shelf servers from down HP but then they quickly realized it didn't then they quickly realized it didn't then they quickly realized it didn't make sense and they build their own make sense and they build their own make sense and they build their own servers now yeah and so those guys servers now yeah and so those guys servers now yeah and so those guys aren't making money like they used to aren't making money like they used to aren't making money like they used to off of the hyperscale clouds but as off of the hyperscale clouds but as off of the hyperscale clouds but as we've kind of talked about before we've kind of talked about before we've kind of talked about before the data center industry is still going the data center industry is still going the data center industry is still going strong even though we never hear about strong even though we never hear about strong even though we never hear about it I keep hearing that just more and it I keep hearing that just more and it I keep hearing that just more and more private data centers are being more private data centers are being more private data centers are being built all the time and most the time built all the time and most the time built all the time and most the time those guys are using you know probably those guys are using you know probably those guys are using you know probably Dell and hpe and super micro uh yeah and Dell and hpe and super micro uh yeah and Dell and hpe and super micro uh yeah and other servers like those guys yeah lots other servers like those guys yeah lots other servers like those guys yeah lots of Super Micro and you know a lot of of Super Micro and you know a lot of of Super Micro and you know a lot of odms out in China uh and the Asia odms out in China uh and the Asia odms out in China uh and the Asia Southeast Asia Southeast Asia Southeast Asia um I mean um that's where a lot of those um I mean um that's where a lot of those um I mean um that's where a lot of those Custom Custom hyperscale data center Custom Custom hyperscale data center Custom Custom hyperscale data center equipment uh is yeah assembled equipment uh is yeah assembled equipment uh is yeah assembled um so yeah you're right um so yeah you're right um so yeah you're right yeah and so that was that whole Trend yeah and so that was that whole Trend yeah and so that was that whole Trend about uh seven years ago that now you about uh seven years ago that now you about uh seven years ago that now you know it's kind of like the Mainstay now know it's kind of like the Mainstay now know it's kind of like the Mainstay now for the hyperscalers but for the hyperscalers but for the hyperscalers but um um um yeah but it the pendulum definitely you yeah but it the pendulum definitely you yeah but it the pendulum definitely you can see is kind of Shifting I mean you can see is kind of Shifting I mean you can see is kind of Shifting I mean you see it kind of in the numbers right uh see it kind of in the numbers right uh see it kind of in the numbers right uh uh Green Lake is uh obviously uh growing uh Green Lake is uh obviously uh growing uh Green Lake is uh obviously uh growing pretty well uh considering uh some of pretty well uh considering uh some of pretty well uh considering uh some of the challenges that the hyperscalers are the challenges that the hyperscalers are the challenges that the hyperscalers are facing and you have to keep in mind the

facing and you have to keep in mind the facing and you have to keep in mind the hyperscaler is like the big cloud hyperscaler is like the big cloud hyperscaler is like the big cloud service providers they're dabbling in service providers they're dabbling in service providers they're dabbling in hybrid and Edge stuff as well so a hybrid and Edge stuff as well so a hybrid and Edge stuff as well so a portion of their revenue and growth is portion of their revenue and growth is portion of their revenue and growth is coming from that that place but uh it's coming from that that place but uh it's coming from that that place but uh it's interesting I think it's really interesting I think it's really interesting I think it's really interesting to see uh the growth that interesting to see uh the growth that interesting to see uh the growth that we're seeing in some of the hybrid Cloud we're seeing in some of the hybrid Cloud we're seeing in some of the hybrid Cloud plays uh that are starting to outstrip plays uh that are starting to outstrip plays uh that are starting to outstrip the the kaggar of what we're seeing with the the kaggar of what we're seeing with the the kaggar of what we're seeing with the you know the cloud I mean I'll be the you know the cloud I mean I'll be the you know the cloud I mean I'll be it's still kind of like the law small it's still kind of like the law small it's still kind of like the law small numbers uh relatively smaller numbers numbers uh relatively smaller numbers numbers uh relatively smaller numbers um but collectively I think um but collectively I think um but collectively I think um those numbers can probably get um those numbers can probably get um those numbers can probably get big big big pretty fast yeah well you're really pretty fast yeah well you're really pretty fast yeah well you're really segmented where the investments in pipe segmented where the investments in pipe segmented where the investments in pipe hybrid hybrid cloud or uh yeah is hybrid hybrid cloud or uh yeah is hybrid hybrid cloud or uh yeah is actually going because you we always actually going because you we always actually going because you we always have to remember the big cloud guys are have to remember the big cloud guys are have to remember the big cloud guys are they know that not everything is going they know that not everything is going they know that not everything is going to go up to the cloud the central Cloud to go up to the cloud the central Cloud to go up to the cloud the central Cloud they have to figure out how to get out they have to figure out how to get out they have to figure out how to get out to the edge so you know but obviously to the edge so you know but obviously to the edge so you know but obviously from the top and the bottom you know from the top and the bottom you know from the top and the bottom you know obviously IBM made a bet a few years ago obviously IBM made a bet a few years ago obviously IBM made a bet a few years ago by acquiring red hat they're betting on by acquiring red hat they're betting on by acquiring red hat they're betting on the hybrid Cloud you know with that the hybrid Cloud you know with that the hybrid Cloud you know with that because their own cloud thing didn't because their own cloud thing didn't because their own cloud thing didn't work out the way it hoped work out the way it hoped work out the way it hoped this this is the dumbest question in the this this is the dumbest question in the this this is the dumbest question in the universe does IBM still make servers universe does IBM still make servers universe does IBM still make servers like I mean they sold they sold a lot of

like I mean they sold they sold a lot of like I mean they sold they sold a lot of stuff to Lenovo years ago but and they stuff to Lenovo years ago but and they stuff to Lenovo years ago but and they make mainframes are they still making PC make mainframes are they still making PC make mainframes are they still making PC x86 servers no x86 servers no x86 servers no so I wonder if IBM when they offer when so I wonder if IBM when they offer when so I wonder if IBM when they offer when the IBM offers a solution an edge the IBM offers a solution an edge the IBM offers a solution an edge solution with red hat I just didn't know solution with red hat I just didn't know solution with red hat I just didn't know if it's IBM Hardware sitting underneath if it's IBM Hardware sitting underneath if it's IBM Hardware sitting underneath that red hat software that red hat software that red hat software I don't know I don't know I don't know no I mean it sits on top of pretty much no I mean it sits on top of pretty much no I mean it sits on top of pretty much anything that you know can uh run Linux anything that you know can uh run Linux anything that you know can uh run Linux right I feel pretty weird if I was an right I feel pretty weird if I was an right I feel pretty weird if I was an ibmer and offering Red Hat software and ibmer and offering Red Hat software and ibmer and offering Red Hat software and saying yeah go ahead and run this on saying yeah go ahead and run this on saying yeah go ahead and run this on Adele Adele Adele that's what they do we don't know how to that's what they do we don't know how to that's what they do we don't know how to make servers anymore we still make make servers anymore we still make make servers anymore we still make mainframes well you know when after they mainframes well you know when after they mainframes well you know when after they acquired them they try and they did acquired them they try and they did acquired them they try and they did their best uh to create this sense of uh their best uh to create this sense of uh their best uh to create this sense of uh arm's length relationship right even arm's length relationship right even arm's length relationship right even though they owned the company they tried though they owned the company they tried though they owned the company they tried to create somewhat of a mind share uh to create somewhat of a mind share uh to create somewhat of a mind share uh firewalls like hey this is IBM this is firewalls like hey this is IBM this is firewalls like hey this is IBM this is Red Hat uh yeah I don't know how Red Hat uh yeah I don't know how Red Hat uh yeah I don't know how successful that was but I don't know successful that was but I don't know successful that was but I don't know you know you know you know um yeah um yeah um yeah um maybe this is why red hat is still there maybe this is why red hat is still there yeah and and they're everywhere they're yeah and and they're everywhere they're yeah and and they're everywhere they're everywhere right I think you're right everywhere right I think you're right everywhere right I think you're right if IBM if the IBM antibodies had invaded if IBM if the IBM antibodies had invaded if IBM if the IBM antibodies had invaded Red Hat they would have killed it after

Red Hat they would have killed it after Red Hat they would have killed it after spending billions to buy it spending billions to buy it spending billions to buy it well but you know that's the thing we well but you know that's the thing we well but you know that's the thing we always talk about mergers and always talk about mergers and always talk about mergers and Acquisitions and how so many M A deals Acquisitions and how so many M A deals Acquisitions and how so many M A deals fail and you know and it's sad and uh fail and you know and it's sad and uh fail and you know and it's sad and uh and lots of money is wasted and so we I and lots of money is wasted and so we I and lots of money is wasted and so we I know my own personal experience to an know my own personal experience to an know my own personal experience to an MMA it's always how do we not kill this MMA it's always how do we not kill this MMA it's always how do we not kill this thing that we're trying to buy thing that we're trying to buy thing that we're trying to buy MMA is hard integration post merger MMA is hard integration post merger MMA is hard integration post merger integration you know all the integration you know all the integration you know all the hypothetical and the stuff in the front hypothetical and the stuff in the front hypothetical and the stuff in the front is easy is easy is easy you know uh squeezing out synergies you know uh squeezing out synergies you know uh squeezing out synergies value out of yeah and you know realizing value out of yeah and you know realizing value out of yeah and you know realizing synergies all that stuff super yeah yeah synergies all that stuff super yeah yeah synergies all that stuff super yeah yeah the People Park right to talk about M A's and and how to right to talk about M A's and and how to done how to care how to Don kill a done how to care how to Don kill a done how to care how to Don kill a company or your own company because you company or your own company because you company or your own company because you know can you imagine you're an employee know can you imagine you're an employee know can you imagine you're an employee at a cool young startup and you get at a cool young startup and you get at a cool young startup and you get bought by a big boring old company and bought by a big boring old company and bought by a big boring old company and they want you to change the way you they want you to change the way you they want you to change the way you operate and it's not cool anymore operate and it's not cool anymore operate and it's not cool anymore yeah yeah I go with t-shirt and a lot of yeah yeah I go with t-shirt and a lot of yeah yeah I go with t-shirt and a lot of people are like I'm out of here this people are like I'm out of here this people are like I'm out of here this sucks you guys are a bunch of old losers sucks you guys are a bunch of old losers sucks you guys are a bunch of old losers you need to come into the office every you need to come into the office every you need to come into the office every day day day yeah yeah oh my gosh you know I I'm glad yeah yeah oh my gosh you know I I'm glad yeah yeah oh my gosh you know I I'm glad you're at the censors event I I see our you're at the censors event I I see our you're at the censors event I I see our buddy Steve bremmer is going to be there

buddy Steve bremmer is going to be there buddy Steve bremmer is going to be there speaking as well here I I hung out with speaking as well here I I hung out with speaking as well here I I hung out with them yesterday and he's supposed to be them yesterday and he's supposed to be them yesterday and he's supposed to be here right now that's why there's a here right now that's why there's a here right now that's why there's a chair right here chair right here chair right here if only the dude is uh what did you mean if only the dude is uh what did you mean if only the dude is uh what did you mean yesterday customer yesterday customer yesterday customer what did you drink Blackberry mojito or what did you drink Blackberry mojito or what did you drink Blackberry mojito or no only in Barcelona that only happens no only in Barcelona that only happens no only in Barcelona that only happens in Barcelona oh my gosh yeah so brummers in Barcelona oh my gosh yeah so brummers in Barcelona oh my gosh yeah so brummers is he doing a session or yeah I guess he is he doing a session or yeah I guess he is he doing a session or yeah I guess he is oh wait I know he's he's doing his is oh wait I know he's he's doing his is oh wait I know he's he's doing his usual session how to make money in iot usual session how to make money in iot usual session how to make money in iot yeah yeah that's always about that right yeah yeah that's always about that right yeah yeah that's always about that right everybody shows up because they're all everybody shows up because they're all everybody shows up because they're all like oh my God he's gonna tell us the like oh my God he's gonna tell us the like oh my God he's gonna tell us the secret yeah I wonder if it changed from last year I wonder if it changed from last year yeah but you see a lot of change on the yeah but you see a lot of change on the yeah but you see a lot of change on the iot ecosystem oh what happened iot ecosystem oh what happened iot ecosystem oh what happened he likes this uh his face so he's he is he likes this uh his face so he's he is he likes this uh his face so he's he is trying to stay here like 13 like this 30 trying to stay here like 13 like this 30 trying to stay here like 13 like this 30 minutes yeah meanwhile Rob comes back do you yeah meanwhile Rob comes back do you think the iot think the iot think the iot [Music] [Music] [Music] not business cases but yeah the the not business cases but yeah the the not business cases but yeah the the um business it's improving this year do um business it's improving this year do um business it's improving this year do you see a lot of changes that is this it's like people are so that is this it's like people are so disillusioned that they're going to

disillusioned that they're going to disillusioned that they're going to they're going to be focusing on more they're going to be focusing on more they're going to be focusing on more realistic things and those realistic realistic things and those realistic realistic things and those realistic things are going to be valuable thanks things are going to be valuable thanks things are going to be valuable thanks you just have to work a little bit you just have to work a little bit you just have to work a little bit harder but a lot of people have already harder but a lot of people have already harder but a lot of people have already you know start started on that path you know start started on that path you know start started on that path right and then they're starting to right and then they're starting to right and then they're starting to figure out okay figure out okay figure out okay um how do we actually need to work um how do we actually need to work um how do we actually need to work together together together to deliver to deliver to deliver um value to the End customer right but um value to the End customer right but um value to the End customer right but and and and uh I think people are getting a better uh I think people are getting a better uh I think people are getting a better sense of that you know the idea that sense of that you know the idea that sense of that you know the idea that like people who make uh sensors and like people who make uh sensors and like people who make uh sensors and Hardwares are are going to be the people Hardwares are are going to be the people Hardwares are are going to be the people who front end a who front end a who front end a uh iot solution I think it's just like uh iot solution I think it's just like uh iot solution I think it's just like that's fundamentally wrong right and I that's fundamentally wrong right and I that's fundamentally wrong right and I think that's how people were kind of think that's how people were kind of think that's how people were kind of thinking it's like hey look I have this thinking it's like hey look I have this thinking it's like hey look I have this new sensor and this can run the mobile new sensor and this can run the mobile new sensor and this can run the mobile application yeah yeah yeah and then application yeah yeah yeah and then application yeah yeah yeah and then somebody came uh came up to them and somebody came uh came up to them and somebody came uh came up to them and said hey look you know what we have this said hey look you know what we have this said hey look you know what we have this forecast that says you're gonna you're forecast that says you're gonna you're forecast that says you're gonna you're gonna make a gajillion dollars gonna make a gajillion dollars gonna make a gajillion dollars you know you know you know um um um people aren't doing that anymore uh and people aren't doing that anymore uh and people aren't doing that anymore uh and and so that's where I think um the and so that's where I think um the and so that's where I think um the mindset is becoming better uh hopefully mindset is becoming better uh hopefully mindset is becoming better uh hopefully our show has helped some because we know our show has helped some because we know our show has helped some because we know a lot of people watch our show oddly I a lot of people watch our show oddly I a lot of people watch our show oddly I have no have no have no no idea why but yeah no idea why no idea why but yeah no idea why no idea why but yeah no idea why I know that we've influenced people I know that we've influenced people I know that we've influenced people 's people in a better Direction and I 's people in a better Direction and I 's people in a better Direction and I think think think um um um I think it's going to improve I mean I think it's going to improve I mean I think it's going to improve I mean even you mark you talk you talk

even you mark you talk you talk even you mark you talk you talk differently about iot than you did when differently about iot than you did when differently about iot than you did when you first starting the show right yeah you first starting the show right yeah you first starting the show right yeah yeah yeah yeah um and uh um and uh um and uh and and and um you know um you know um you know but a lot of things happened right since but a lot of things happened right since but a lot of things happened right since three years ago for years for years yeah I do still hear about the chip yeah I do still hear about the chip yeah I do still hear about the chip shortage yeah yeah I was about to ask shortage yeah yeah I was about to ask shortage yeah yeah I was about to ask this I don't know if this is a stupid this I don't know if this is a stupid this I don't know if this is a stupid question or not not no it's not a simple question or not not no it's not a simple question or not not no it's not a simple question I don't think there are any question I don't think there are any question I don't think there are any stupid questions but yeah I hear about stupid questions but yeah I hear about stupid questions but yeah I hear about chip shortages chip shortages chip shortages um um um uh just supply chain challenges uh you uh just supply chain challenges uh you uh just supply chain challenges uh you know reliability know reliability know reliability um uh up and down the stack um uh up and down the stack um uh up and down the stack um and then also price is still being um and then also price is still being um and then also price is still being much higher than pre-pandemic you know much higher than pre-pandemic you know much higher than pre-pandemic you know uh on order magnitude I mean it's not uh on order magnitude I mean it's not uh on order magnitude I mean it's not like like like twice or 50 we're talking about two twice or 50 we're talking about two twice or 50 we're talking about two three hundred percent but for smaller three hundred percent but for smaller three hundred percent but for smaller components so not Leading Edge stuff see components so not Leading Edge stuff see components so not Leading Edge stuff see that's the the interesting thing this is that's the the interesting thing this is that's the the interesting thing this is all like what super lagging and stuff oh sorry all the feedback that I had is oh sorry all the feedback that I had is that Raspberry Pi was for example on that Raspberry Pi was for example on that Raspberry Pi was for example on a start to deliver as a Raspberry Pi a start to deliver as a Raspberry Pi a start to deliver as a Raspberry Pi was a start to deliver as before of the was a start to deliver as before of the was a start to deliver as before of the pandemics before the cheap shortage

pandemics before the cheap shortage pandemics before the cheap shortage so that for me was like a kind of a so that for me was like a kind of a so that for me was like a kind of a green line of the you know that the chip green line of the you know that the chip green line of the you know that the chip shortage it's getting over shortage it's getting over shortage it's getting over all right all right all right um no I haven't heard anything I mean um no I haven't heard anything I mean um no I haven't heard anything I mean I'm bumping into Arduino folks yeah I'm bumping into Arduino folks yeah I'm bumping into Arduino folks yeah um um um yeah I I hung out with Massimo we were yeah I I hung out with Massimo we were yeah I I hung out with Massimo we were talking about gen AI ball things about his business about his business yeah he's uh yeah he's uh yeah he's uh they're doing they're doing uh my they're doing they're doing uh my they're doing they're doing uh my impression was they're doing okay impression was they're doing okay impression was they're doing okay they're uh I mean we did um for some they're uh I mean we did um for some they're uh I mean we did um for some reason talk a lot about Jenny reason talk a lot about Jenny reason talk a lot about Jenny uh but they're dabbling into that as uh but they're dabbling into that as uh but they're dabbling into that as well I'm looking at how do they support well I'm looking at how do they support well I'm looking at how do they support um you know sort of more intelligent um you know sort of more intelligent um you know sort of more intelligent workloads uh closer to the sensors and workloads uh closer to the sensors and workloads uh closer to the sensors and yeah that's actually a pretty big topic yeah that's actually a pretty big topic yeah that's actually a pretty big topic here at sensors convert right here at sensors convert right here at sensors convert right intelligent sensors right and how you intelligent sensors right and how you intelligent sensors right and how you fuse the you know uh machine learning uh fuse the you know uh machine learning uh fuse the you know uh machine learning uh inference or uh you know inference in inference or uh you know inference in inference or uh you know inference in particular much closer to the actual particular much closer to the actual particular much closer to the actual sensor or embedding and actually in the sensor or embedding and actually in the sensor or embedding and actually in the sensor so yeah and so there's a few sensor so yeah and so there's a few sensor so yeah and so there's a few sessions that I'm gonna sit in on sessions that I'm gonna sit in on sessions that I'm gonna sit in on um to talk about that stuff um to talk about that stuff um to talk about that stuff right right I'm always curious about you

right right I'm always curious about you right right I'm always curious about you know they launched that Arduino Pro Line know they launched that Arduino Pro Line know they launched that Arduino Pro Line what a couple years three years ago what a couple years three years ago what a couple years three years ago something like that I'm curious if it's something like that I'm curious if it's something like that I'm curious if it's getting traction having success getting traction having success getting traction having success yeah yeah I mean yeah yeah yeah I mean yeah yeah yeah I mean yeah a lot of people love Arduino and a lot a lot of people love Arduino and a lot a lot of people love Arduino and a lot of makers started using Arduino a long of makers started using Arduino a long of makers started using Arduino a long time ago and then those same people say time ago and then those same people say time ago and then those same people say I want to still use their stuff to go to I want to still use their stuff to go to I want to still use their stuff to go to production and and which they listened production and and which they listened production and and which they listened and they created Arduino Pro and I hope and they created Arduino Pro and I hope and they created Arduino Pro and I hope they're I hope they're doing okay they're I hope they're doing okay they're I hope they're doing okay yeah yeah I'll I'll um ask yeah one yeah yeah I'll I'll um ask yeah one yeah yeah I'll I'll um ask yeah one thing that is really nice from the last thing that is really nice from the last thing that is really nice from the last Arduino Pro the portenta h8 I think it's Arduino Pro the portenta h8 I think it's Arduino Pro the portenta h8 I think it's called is that there is a called is that there is a called is that there is a microcontroller on the it's a single microcontroller on the it's a single microcontroller on the it's a single board computer so it can run Linux so board computer so it can run Linux so board computer so it can run Linux so this is a big difference on Arduino this is a big difference on Arduino this is a big difference on Arduino right but it still has a microcontroller right but it still has a microcontroller right but it still has a microcontroller that it's able to turn off the single that it's able to turn off the single that it's able to turn off the single word computer path word computer path word computer path and then get into very low uh power mode and then get into very low uh power mode and then get into very low uh power mode so now you can have these um no super so now you can have these um no super so now you can have these um no super powerful Linux device but then no this powerful Linux device but then no this powerful Linux device but then no this microcontrollers that manage uh if if it microcontrollers that manage uh if if it microcontrollers that manage uh if if it needs to be on or not no maybe you can needs to be on or not no maybe you can needs to be on or not no maybe you can have a sensor that manages I don't know have a sensor that manages I don't know have a sensor that manages I don't know uh if there is a presence or something uh if there is a presence or something uh if there is a presence or something no you know or with a with a sensor no no you know or with a with a sensor no no you know or with a with a sensor no and when it needs like a powerful CPU or and when it needs like a powerful CPU or and when it needs like a powerful CPU or now to do specific operations just uh now to do specific operations just uh now to do specific operations just uh Power on the single word computer all Power on the single word computer all Power on the single word computer all the Linux and then uh wow it's super the Linux and then uh wow it's super the Linux and then uh wow it's super efficient on on battery for example I

efficient on on battery for example I efficient on on battery for example I like that like that like that this is super interesting and uh we had this is super interesting and uh we had this is super interesting and uh we had that on on the velena fin but it is it's that on on the velena fin but it is it's that on on the velena fin but it is it's not working anymore but on single bottle not working anymore but on single bottle not working anymore but on single bottle computers I don't see that a lot and computers I don't see that a lot and computers I don't see that a lot and that's a really interesting feature for that's a really interesting feature for that's a really interesting feature for for projects that yeah it's important to for projects that yeah it's important to for projects that yeah it's important to manage manage manage on batteries but they are super powerful on batteries but they are super powerful on batteries but they are super powerful yeah yeah yeah you're right so what kind of what kind you're right so what kind of what kind you're right so what kind of what kind of applications are you seeing some of applications are you seeing some of applications are you seeing some interest or attraction in that part interest or attraction in that part interest or attraction in that part I'm just curious I mean you know you're I'm just curious I mean you know you're I'm just curious I mean you know you're saying it's a pretty cool feature but saying it's a pretty cool feature but saying it's a pretty cool feature but you know what are some of your developer you know what are some of your developer you know what are some of your developer friends saying in terms of potential friends saying in terms of potential friends saying in terms of potential applications below that could be you applications below that could be you applications below that could be you know know know an Innovative approach an Innovative approach an Innovative approach yeah for example imagine this on on all yeah for example imagine this on on all yeah for example imagine this on on all the agritech space the agritech space the agritech space if you're running yeah on batteries and if you're running yeah on batteries and if you're running yeah on batteries and solar panels maybe you don't need to solar panels maybe you don't need to solar panels maybe you don't need to have the Linux computer all the time have the Linux computer all the time have the Linux computer all the time right yeah yeah you can just wake it up right yeah yeah you can just wake it up right yeah yeah you can just wake it up in specific time yes but you kind of do in specific time yes but you kind of do in specific time yes but you kind of do that that that um yeah if you don't have extra Hardware um yeah if you don't have extra Hardware um yeah if you don't have extra Hardware that's kind of cool and you know they're that's kind of cool and you know they're that's kind of cool and you know they're they talk they're talking a lot about they talk they're talking a lot about they talk they're talking a lot about um um um uh energy harvesting uh energy harvesting uh energy harvesting here so then yeah pretty big uh track on here so then yeah pretty big uh track on here so then yeah pretty big uh track on that that that um and it's it's it's funny because oh um and it's it's it's funny because oh um and it's it's it's funny because oh well I don't know it's funny but a lot well I don't know it's funny but a lot well I don't know it's funny but a lot of the stuff goes over my head because

of the stuff goes over my head because of the stuff goes over my head because it's like all a lot of it is Material it's like all a lot of it is Material it's like all a lot of it is Material Sciences you know what I'm saying so the Sciences you know what I'm saying so the Sciences you know what I'm saying so the best I can do is sit there and try to best I can do is sit there and try to best I can do is sit there and try to you know reach back into High School you know reach back into High School you know reach back into High School physics or whatever or college physics physics or whatever or college physics physics or whatever or college physics and uh chemistry and and try to and uh chemistry and and try to and uh chemistry and and try to understand what these guys are talking understand what these guys are talking understand what these guys are talking about but about but about but um you know it's pretty fascinating um you know it's pretty fascinating um you know it's pretty fascinating stuff when we've come a long way stuff when we've come a long way stuff when we've come a long way um but you know it really puts a um but you know it really puts a um but you know it really puts a spotlight on uh the Material Sciences spotlight on uh the Material Sciences spotlight on uh the Material Sciences right and how all these different right and how all these different right and how all these different engineering disciplines have to come to engineering disciplines have to come to engineering disciplines have to come to each other to make you know some of each other to make you know some of each other to make you know some of these these these um Technologies actually uh work yeah um Technologies actually uh work yeah um Technologies actually uh work yeah and uh and then you know continue to and uh and then you know continue to and uh and then you know continue to progress and so yeah you know I we progress and so yeah you know I we progress and so yeah you know I we haven't started the sessions yet so I haven't started the sessions yet so I haven't started the sessions yet so I haven't listened in on anything but I'll haven't listened in on anything but I'll haven't listened in on anything but I'll share what I yeah share what I yeah share what I yeah I'm hoping I've been curious to win this I'm hoping I've been curious to win this I'm hoping I've been curious to win this energy harvesting stuff is going to move energy harvesting stuff is going to move energy harvesting stuff is going to move out of research and development yeah and out of research and development yeah and out of research and development yeah and be in production widespread we can just be in production widespread we can just be in production widespread we can just buy stuff the Shelf yeah I mean you know buy stuff the Shelf yeah I mean you know buy stuff the Shelf yeah I mean you know the odd thing about it is a lot of this the odd thing about it is a lot of this the odd thing about it is a lot of this is is uh is advancing from the bottom is is uh is advancing from the bottom is is uh is advancing from the bottom it's all about low power right low power it's all about low power right low power it's all about low power right low power compute plus the constrained by how much compute plus the constrained by how much compute plus the constrained by how much you can actually harvest in terms of you can actually harvest in terms of you can actually harvest in terms of power you know it's like a really weird power you know it's like a really weird power you know it's like a really weird dynamic you know what I'm saying but I I

dynamic you know what I'm saying but I I dynamic you know what I'm saying but I I remember in 2016 I was helping the sick remember in 2016 I was helping the sick remember in 2016 I was helping the sick Fox team to track Fox team to track Fox team to track um um um uh an expression to the North Pole with uh an expression to the North Pole with uh an expression to the North Pole with a dogs and sledges no and they had dog a dogs and sledges no and they had dog a dogs and sledges no and they had dog collars with energy harvesting sending collars with energy harvesting sending collars with energy harvesting sending GPS data just using energy harvesting GPS data just using energy harvesting GPS data just using energy harvesting with no battery such as with the motion with no battery such as with the motion with no battery such as with the motion of the docks running with the Sledge of the docks running with the Sledge of the docks running with the Sledge um well and it was really cool because um well and it was really cool because um well and it was really cool because you could see a map uh and and how so you could see a map uh and and how so you could see a map uh and and how so actually yeah they had like I don't know actually yeah they had like I don't know actually yeah they had like I don't know maybe a satellite communication and and maybe a satellite communication and and maybe a satellite communication and and then they were giving sick Fox coverage then they were giving sick Fox coverage then they were giving sick Fox coverage uh nearby the Expedition but yeah I mean uh nearby the Expedition but yeah I mean uh nearby the Expedition but yeah I mean the the signal from the dog collar was the the signal from the dog collar was the the signal from the dog collar was generated with an energy harvesting and generated with an energy harvesting and generated with an energy harvesting and that was super nice wow incredible yeah that was super nice wow incredible yeah that was super nice wow incredible yeah and I remember in 2017 that they had and I remember in 2017 that they had and I remember in 2017 that they had this experiment with potatoes so they this experiment with potatoes so they this experiment with potatoes so they put like the poles from the from here to put like the poles from the from here to put like the poles from the from here to the potatoes and they could send one the potatoes and they could send one the potatoes and they could send one sick Fox message sick Fox message sick Fox message right that's pretty low powered white right that's pretty low powered white right that's pretty low powered white area networks actually had a really area networks actually had a really area networks actually had a really great fit foreign

actually something talking about low actually something talking about low power but area network came to my mind power but area network came to my mind power but area network came to my mind this week I have seen uh and it's I this week I have seen uh and it's I this week I have seen uh and it's I think it's made by a friend of mine at think it's made by a friend of mine at think it's made by a friend of mine at the first sticker with lower the first sticker with lower the first sticker with lower connectivity connectivity connectivity it's like a sticker it's like a sticker it's like a sticker yeah three months of battery yeah three months of battery yeah three months of battery yeah and uh it yeah and uh it yeah and uh it um and it runs on sick Focus or Laura um and it runs on sick Focus or Laura um and it runs on sick Focus or Laura yeah and yeah it's a great I'm not sure yeah and yeah it's a great I'm not sure yeah and yeah it's a great I'm not sure about the prices I think they made like about the prices I think they made like about the prices I think they made like the first 1000 uh units production but the first 1000 uh units production but the first 1000 uh units production but they want to like start producing so they want to like start producing so they want to like start producing so what does it look like what Mark was it what does it look like what Mark was it what does it look like what Mark was it it's a sticker like it's a sticker like it's a sticker like it's a sticker like it's a sticker like it's a sticker like this it's a speaker no secret this it's a speaker no secret this it's a speaker no secret yeah so you know things Nano things yeah so you know things Nano things yeah so you know things Nano things is it the Nano things clockwise or Flex is it the Nano things clockwise or Flex is it the Nano things clockwise or Flex uh Flex the flexible yeah it is yeah uh Flex the flexible yeah it is yeah uh Flex the flexible yeah it is yeah yeah yeah yeah slap it on the outside of the label and slap it on the outside of the label and slap it on the outside of the label and it's got the battery in it as well as a it's got the battery in it as well as a it's got the battery in it as well as a Tracker but I will tell you mark that we Tracker but I will tell you mark that we Tracker but I will tell you mark that we found out last week a package came in found out last week a package came in found out last week a package came in and the dog bit the package it broke the and the dog bit the package it broke the and the dog bit the package it broke the thing and couldn't be tracked anymore thing and couldn't be tracked anymore thing and couldn't be tracked anymore right so you know there's some right so you know there's some right so you know there's some limitations on some of it limitations on some of it limitations on some of it next year they're gonna have a anti-dog next year they're gonna have a anti-dog next year they're gonna have a anti-dog track right so it's uh it's super interesting right so it's uh it's super interesting yeah a good friend of mine uh yeah a good friend of mine uh yeah a good friend of mine uh Todd Peters runs a company they built Todd Peters runs a company they built Todd Peters runs a company they built make those thin film batteries that you make those thin film batteries that you make those thin film batteries that you could put on a package yeah that's

could put on a package yeah that's could put on a package yeah that's pretty cool stuff yeah you you come here pretty cool stuff yeah you you come here pretty cool stuff yeah you you come here so let's just converge for that stuff so let's just converge for that stuff so let's just converge for that stuff because that's another big time I mean because that's another big time I mean because that's another big time I mean there's a lot of stuff here it's yeah there's a lot of stuff here it's yeah there's a lot of stuff here it's yeah I'm getting the feeling that I'm missing I'm getting the feeling that I'm missing I'm getting the feeling that I'm missing out I'm feeling like something else I'm out I'm feeling like something else I'm out I'm feeling like something else I'm feeling like the sensors event is more feeling like the sensors event is more feeling like the sensors event is more important than all the other iot events important than all the other iot events important than all the other iot events that we go to that we go to that we go to well you know it's like we were talking well you know it's like we were talking well you know it's like we were talking about it earlier right if it's if you about it earlier right if it's if you about it earlier right if it's if you don't have sensors you don't have the don't have sensors you don't have the don't have sensors you don't have the data we don't have the visibility yeah data we don't have the visibility yeah data we don't have the visibility yeah you have no iot yeah exactly I keep on you have no iot yeah exactly I keep on you have no iot yeah exactly I keep on telling people that you know sensors are telling people that you know sensors are telling people that you know sensors are the initial point of everything that we the initial point of everything that we the initial point of everything that we do yeah so you can't come for the do yeah so you can't come for the do yeah so you can't come for the largest show in North America around largest show in North America around largest show in North America around centers and you're missing out on centers and you're missing out on centers and you're missing out on exactly and then you got to give these exactly and then you got to give these exactly and then you got to give these engineers and scientists super props man engineers and scientists super props man engineers and scientists super props man it's like some crazy crazy stuff that it's like some crazy crazy stuff that it's like some crazy crazy stuff that they're doing for uh you know a they're doing for uh you know a they're doing for uh you know a challenging economic uh you know model challenging economic uh you know model challenging economic uh you know model for the industry right I mean it's all for the industry right I mean it's all for the industry right I mean it's all like a lot of it is race to the bottom like a lot of it is race to the bottom like a lot of it is race to the bottom stuff so that is yeah how to scale all stuff so that is yeah how to scale all stuff so that is yeah how to scale all this stuff out but the engineering and this stuff out but the engineering and this stuff out but the engineering and the science that goes into the the I the science that goes into the the I the science that goes into the the I mean so all of you who do think that iot mean so all of you who do think that iot mean so all of you who do think that iot is all about the cloud and all that crap is all about the cloud and all that crap is all about the cloud and all that crap it's not where you need to be to it's not where you need to be to it's not where you need to be to understand how where the real science is understand how where the real science is understand how where the real science is happening all that you know coding crap happening all that you know coding crap happening all that you know coding crap you know creating dashboards and all you know creating dashboards and all you know creating dashboards and all that that's a nonsense compared to that that's a nonsense compared to that that's a nonsense compared to what's happening here I'm gonna drive to what's happening here I'm gonna drive to what's happening here I'm gonna drive to the airport right now

I think it's a super boring event but I think it's a super boring event but they just yesterday night drinking they just yesterday night drinking they just yesterday night drinking saying what can we say tomorrow at the saying what can we say tomorrow at the saying what can we say tomorrow at the iot coffee talk let's let's agree that iot coffee talk let's let's agree that iot coffee talk let's let's agree that it's a great event it's a super amazing tell us the truth please tell us the truth please well Rob I can tell you that there's well Rob I can tell you that there's well Rob I can tell you that there's several sessions this afternoon on Smart several sessions this afternoon on Smart several sessions this afternoon on Smart Agriculture and Center so this you know Agriculture and Center so this you know Agriculture and Center so this you know it's the next generation of soil and it's the next generation of soil and it's the next generation of soil and temperature and moisture and Pest temperature and moisture and Pest temperature and moisture and Pest Control sensors uh that are on this Control sensors uh that are on this Control sensors uh that are on this program so that's a little bit big isn't program so that's a little bit big isn't program so that's a little bit big isn't it Mark it Mark it Mark this is a and there you go temperature this is a and there you go temperature this is a and there you go temperature humidity sensor with like five years humidity sensor with like five years humidity sensor with like five years battery battery battery huh huh huh or a sequence looks looks weatherproof or a sequence looks looks weatherproof or a sequence looks looks weatherproof yeah yeah exactly that's ip97 yeah yeah exactly that's ip97 yeah yeah exactly that's ip97 97 or even more no but yeah you know it's interesting to no but yeah you know it's interesting to sensor converge and seeing how many sensor converge and seeing how many sensor converge and seeing how many software and platform companies are software and platform companies are software and platform companies are involved also yeah you know they realize involved also yeah you know they realize involved also yeah you know they realize that the correlation between you know that the correlation between you know that the correlation between you know profitability has got to be through profitability has got to be through profitability has got to be through something that's software related and something that's software related and something that's software related and application use cases and things like application use cases and things like application use cases and things like that just because you you make this that just because you you make this that just because you you make this technology up in these great sensors it technology up in these great sensors it technology up in these great sensors it doesn't mean squat right unless it's doesn't mean squat right unless it's doesn't mean squat right unless it's being driven by something right and the being driven by something right and the being driven by something right and the other thing too that we're seeing here other thing too that we're seeing here other thing too that we're seeing here is how many uh are moving into the edge is how many uh are moving into the edge is how many uh are moving into the edge Computing world so if you think about Computing world so if you think about Computing world so if you think about the sensors now going to an edge box and

the sensors now going to an edge box and the sensors now going to an edge box and doing all that that and you know doing all that that and you know doing all that that and you know protecting this latency issues that are protecting this latency issues that are protecting this latency issues that are sometimes required on these things we're sometimes required on these things we're sometimes required on these things we're seeing a lot more Edge related people uh seeing a lot more Edge related people uh seeing a lot more Edge related people uh Leonard and I last night at the uh at Leonard and I last night at the uh at Leonard and I last night at the uh at the networking event uh I was sitting the networking event uh I was sitting the networking event uh I was sitting here talking to a company that does here talking to a company that does here talking to a company that does traffic monitoring and pedestrian traffic monitoring and pedestrian traffic monitoring and pedestrian monitoring uh even to the point of where monitoring uh even to the point of where monitoring uh even to the point of where they can see someone jaywalking uh in they can see someone jaywalking uh in they can see someone jaywalking uh in the middle of a street okay and so on so the middle of a street okay and so on so the middle of a street okay and so on so my question to him was that's great but my question to him was that's great but my question to him was that's great but how do you get that data through in a how do you get that data through in a how do you get that data through in a real-time environment and it goes we real-time environment and it goes we real-time environment and it goes we don't don't don't and I said why is that he goes because and I said why is that he goes because and I said why is that he goes because it's too costly to do that and I'm like it's too costly to do that and I'm like it's too costly to do that and I'm like okay so let me get this right you bound okay so let me get this right you bound okay so let me get this right you bound the guy that was jaywalking you are the guy that was jaywalking you are the guy that was jaywalking you are tracking that data and you're giving it tracking that data and you're giving it tracking that data and you're giving it to the city to the city to the city but only on a store and forward scenario but only on a store and forward scenario but only on a store and forward scenario because the the city is concerned about because the the city is concerned about because the the city is concerned about putting up it should they put a putting up it should they put a putting up it should they put a crosswalk there is there you know do a crosswalk there is there you know do a crosswalk there is there you know do a lot of people go there so it's a lot of people go there so it's a lot of people go there so it's a measurement scenario not a real-time measurement scenario not a real-time measurement scenario not a real-time thing I'm like going is it because you thing I'm like going is it because you thing I'm like going is it because you don't want to pay for the 4G LTE data don't want to pay for the 4G LTE data don't want to pay for the 4G LTE data from every camera that you have in the from every camera that you have in the from every camera that you have in the middle of the block and he goes no it's middle of the block and he goes no it's middle of the block and he goes no it's really the idea that the business model really the idea that the business model really the idea that the business model the cities don't want to pay for that the cities don't want to pay for that the cities don't want to pay for that right all right that's interesting well right all right that's interesting well right all right that's interesting well I mean so I don't know what the hell you I mean so I don't know what the hell you I mean so I don't know what the hell you guys are talking about a guy in that guys are talking about a guy in that guys are talking about a guy in that last night is he like triggered me with last night is he like triggered me with last night is he like triggered me with just the stuff that he's talking about just the stuff that he's talking about just the stuff that he's talking about but no you know here's an interesting but no you know here's an interesting but no you know here's an interesting thing man thing man thing man um I talked to a lot of folks yes last

um I talked to a lot of folks yes last um I talked to a lot of folks yes last night last night night last night night last night and um we were talking about and um we were talking about and um we were talking about um Wireless you know you know actually um Wireless you know you know actually um Wireless you know you know actually people who are doing Laura's stuff people who are doing Laura's stuff people who are doing Laura's stuff um Laura Wham should be a little bit um Laura Wham should be a little bit um Laura Wham should be a little bit hopeful which is kind of yeah nice news hopeful which is kind of yeah nice news hopeful which is kind of yeah nice news right right right um I think um Laura's gonna have some um I think um Laura's gonna have some um I think um Laura's gonna have some growing interest this year uh because I growing interest this year uh because I growing interest this year uh because I think more people are learning about it think more people are learning about it think more people are learning about it and um yeah yeah yeah yeah um but I think it's less for the the um but I think it's less for the the um but I think it's less for the the mega the mega mega the mega mega the mega uh networks it's more for like you know uh networks it's more for like you know uh networks it's more for like you know private or localized applications and private or localized applications and private or localized applications and stuff well we'll be you know as I've stuff well we'll be you know as I've stuff well we'll be you know as I've told you guys before because we feel told you guys before because we feel told you guys before because we feel there's a gap in that Laura wind and there's a gap in that Laura wind and there's a gap in that Laura wind and Center business where you know we'll be Center business where you know we'll be Center business where you know we'll be launching that iot sensor store launching that iot sensor store launching that iot sensor store hopefully within the next 60 to 90 days hopefully within the next 60 to 90 days hopefully within the next 60 to 90 days where you'll be able to as a consumer go where you'll be able to as a consumer go where you'll be able to as a consumer go buy a box of sensors that are Laura buy a box of sensors that are Laura buy a box of sensors that are Laura Wayne compatible on your helium Network Wayne compatible on your helium Network Wayne compatible on your helium Network and keep on going or go on your you know and keep on going or go on your you know and keep on going or go on your you know every net or Senate Network or whatever every net or Senate Network or whatever every net or Senate Network or whatever Mark we we decide we want to build and Mark we we decide we want to build and Mark we we decide we want to build and build from there but I think you're build from there but I think you're build from there but I think you're right but I think the the issue is how right but I think the the issue is how right but I think the the issue is how do these companies here on the floor do these companies here on the floor do these companies here on the floor sure that will cost you a shirt buddy sure that will cost you a shirt buddy sure that will cost you a shirt buddy another one geez thank God how many how another one geez thank God how many how another one geez thank God how many how many of these iot clubs okay um oh my God yeah I think when we got to

um oh my God yeah I think when we got to get to the point and you know Rob we get to the point and you know Rob we get to the point and you know Rob we look at some of these you know places look at some of these you know places look at some of these you know places that you're putting sensors in you know that you're putting sensors in you know that you're putting sensors in you know could they go and buy this stuff off of could they go and buy this stuff off of could they go and buy this stuff off of a website and actually self-deploy how a website and actually self-deploy how a website and actually self-deploy how do we get to that SMB markets within the do we get to that SMB markets within the do we get to that SMB markets within the iot space which we know is going to be a iot space which we know is going to be a iot space which we know is going to be a huge growth back there for us huge growth back there for us huge growth back there for us yeah I mean we I feel like a lot well yeah I mean we I feel like a lot well yeah I mean we I feel like a lot well maybe makers and hobbyists have been the maybe makers and hobbyists have been the maybe makers and hobbyists have been the primary users of I bought something primary users of I bought something primary users of I bought something online and I made something online and I made something online and I made something I bought a Raspberry Pi or Arduino and I I bought a Raspberry Pi or Arduino and I I bought a Raspberry Pi or Arduino and I connected sensors to it and built my connected sensors to it and built my connected sensors to it and built my solution solution solution but you want something that's like that but you want something that's like that but you want something that's like that but maybe more fully baked uh and ready but maybe more fully baked uh and ready but maybe more fully baked uh and ready to go yeah to go yeah to go yeah um we do got to make that easier I guess um we do got to make that easier I guess um we do got to make that easier I guess I mean I mean obviously people go I mean I mean obviously people go I mean I mean obviously people go there's lots of different companies that there's lots of different companies that there's lots of different companies that you know Seed Studio you can go to you know Seed Studio you can go to you know Seed Studio you can go to you know I mean so you know I mean so you know I mean so like what Frankie and those guys you like what Frankie and those guys you like what Frankie and those guys you know they they've got their website on know they they've got their website on know they they've got their website on the things do they are you able to the things do they are you able to the things do they are you able to purchase I mean they kind of have the purchase I mean they kind of have the purchase I mean they kind of have the Showcase of all the Laura Wan devices on Showcase of all the Laura Wan devices on Showcase of all the Laura Wan devices on there I didn't know if you could buy there I didn't know if you could buy there I didn't know if you could buy them I think maybe they redirect you to them I think maybe they redirect you to them I think maybe they redirect you to the home website yeah okay are you the home website yeah okay are you the home website yeah okay are you trying to build something where you are trying to build something where you are trying to build something where you are like the aggregator e-commerce deal and like the aggregator e-commerce deal and like the aggregator e-commerce deal and and they can just buy straight from you and they can just buy straight from you and they can just buy straight from you you've got a memory right so there's you've got a memory right so there's you've got a memory right so there's what we've set and what we have found in what we've set and what we have found in what we've set and what we have found in our business is that there's been a our business is that there's been a our business is that there's been a plethora of iot Laura Wan and now you

plethora of iot Laura Wan and now you plethora of iot Laura Wan and now you know zigbee and Bluetooth the matter and know zigbee and Bluetooth the matter and know zigbee and Bluetooth the matter and see it you know all these other things see it you know all these other things see it you know all these other things of sensors well what are you doing of sensors well what are you doing of sensors well what are you doing you're going to Amazon to buy this stuff you're going to Amazon to buy this stuff you're going to Amazon to buy this stuff what are you doing where are you going what are you doing where are you going what are you doing where are you going for this I mean you're not the most for this I mean you're not the most for this I mean you're not the most you're not going to the carrier right you're not going to the carrier right you're not going to the carrier right you're not going any of the carriers are you're not going any of the carriers are you're not going any of the carriers are out there are not going to sell this out there are not going to sell this out there are not going to sell this stuff except for maybe yeah correct and stuff except for maybe yeah correct and stuff except for maybe yeah correct and so how do how does a restaurant owner so how do how does a restaurant owner so how do how does a restaurant owner huh get going right how does how does a huh get going right how does how does a huh get going right how does how does a small family farm get going do they want small family farm get going do they want small family farm get going do they want to really call the large people to do to really call the large people to do to really call the large people to do they want to do it themselves they're they want to do it themselves they're they want to do it themselves they're tinkerers so it's almost there but I tinkerers so it's almost there but I tinkerers so it's almost there but I want to say Rob one of Arduino Pro is a want to say Rob one of Arduino Pro is a want to say Rob one of Arduino Pro is a huge sponsor here at the show oh huge sponsor here at the show oh huge sponsor here at the show oh and and you know and you start to think and and you know and you start to think and and you know and you start to think about where those guys have come and now about where those guys have come and now about where those guys have come and now they're like making Pro big time not they're like making Pro big time not they're like making Pro big time not experimental stuff yeah it's changing experimental stuff yeah it's changing experimental stuff yeah it's changing the market a lot right that's exciting the market a lot right that's exciting the market a lot right that's exciting yeah I'm happy for them no yeah yeah I'm happy for them no yeah yeah I'm happy for them no yeah you know what so yesterday I posted you know what so yesterday I posted you know what so yesterday I posted something that just because I do it you something that just because I do it you something that just because I do it you know I've been doing all this in know I've been doing all this in know I've been doing all this in building stuff and so I just posted building stuff and so I just posted building stuff and so I just posted about using power over ethernet to to about using power over ethernet to to about using power over ethernet to to drive things and I had a lot of people drive things and I had a lot of people drive things and I had a lot of people who actually work in the building space who actually work in the building space who actually work in the building space they go yeah yeah that makes sense but they go yeah yeah that makes sense but they go yeah yeah that makes sense but that had some you know people who go oh that had some you know people who go oh that had some you know people who go oh you've got to use lorawan for everything you've got to use lorawan for everything you've got to use lorawan for everything and and I was like and and I was like and and I was like there's always I don't know how you can there's always I don't know how you can there's always I don't know how you can be thought of as a serious person or a be thought of as a serious person or a be thought of as a serious person or a serious architect when you just say no I

serious architect when you just say no I serious architect when you just say no I can do this one Wireless solution for can do this one Wireless solution for can do this one Wireless solution for everything everything everything um you know there's a there's a cost um you know there's a there's a cost um you know there's a there's a cost reason and there's other and power reason and there's other and power reason and there's other and power consumption and other kind of reasons consumption and other kind of reasons consumption and other kind of reasons why you might use power over ethernet why you might use power over ethernet why you might use power over ethernet when you have it available to you when you have it available to you when you have it available to you there's I'm just super pragmatic it's there's I'm just super pragmatic it's there's I'm just super pragmatic it's like oh there's a network here I'm gonna like oh there's a network here I'm gonna like oh there's a network here I'm gonna use it you know I'm saving my customer use it you know I'm saving my customer use it you know I'm saving my customer money uh I'm not trying to build an money uh I'm not trying to build an money uh I'm not trying to build an in-building in a skyscraper Laura Wan in-building in a skyscraper Laura Wan in-building in a skyscraper Laura Wan thing but I don't know am I wrong there thing but I don't know am I wrong there thing but I don't know am I wrong there I mean obviously people have opinions I I mean obviously people have opinions I I mean obviously people have opinions I think you can have different classes think you can have different classes think you can have different classes with stuff right I mean it's all it's with stuff right I mean it's all it's with stuff right I mean it's all it's like what you're saying rob any like what you're saying rob any like what you're saying rob any good architect is going to basically good architect is going to basically good architect is going to basically have a decision criteria and a strategy have a decision criteria and a strategy have a decision criteria and a strategy for where they deploy and how they've for where they deploy and how they've for where they deploy and how they've deploy different types of uh iot deploy different types of uh iot deploy different types of uh iot solution patterns right and that solution patterns right and that solution patterns right and that includes the productivity and so I think includes the productivity and so I think includes the productivity and so I think you're touching on something really you're touching on something really you're touching on something really important because I think a lot of the important because I think a lot of the important because I think a lot of the four folks who came up with these four folks who came up with these four folks who came up with these outrageous forecasts didn't factor that outrageous forecasts didn't factor that outrageous forecasts didn't factor that kind of stuff in they just assumed kind of stuff in they just assumed kind of stuff in they just assumed they're these X number of uh you know they're these X number of uh you know they're these X number of uh you know sensor points potentially in a building sensor points potentially in a building sensor points potentially in a building and these would all Go Wireless and and these would all Go Wireless and and these would all Go Wireless and somehow you know wouldn't need to be somehow you know wouldn't need to be somehow you know wouldn't need to be connected to power you know they didn't connected to power you know they didn't connected to power you know they didn't think these things through and uh and think these things through and uh and think these things through and uh and all the different types of the all the different types of the all the different types of the applications uh that you need in a applications uh that you need in a applications uh that you need in a building to make it smart and and so

building to make it smart and and so building to make it smart and and so um yeah you're right dude it's like Poe um yeah you're right dude it's like Poe um yeah you're right dude it's like Poe has its place and it may actually be has its place and it may actually be has its place and it may actually be more of a a favorable more of a a favorable more of a a favorable um I mean because you know tenants are um I mean because you know tenants are um I mean because you know tenants are going to do TI anyone who's going to to going to do TI anyone who's going to to going to do TI anyone who's going to to uh you know uh retrofit a building it's uh you know uh retrofit a building it's uh you know uh retrofit a building it's gonna wire all the stuff thing gonna wire all the stuff thing gonna wire all the stuff thing yeah the retrofit building business yeah the retrofit building business yeah the retrofit building business building business has been all Wireless building business has been all Wireless building business has been all Wireless because it's so much easier to deploy because it's so much easier to deploy because it's so much easier to deploy and set up I think the poe uh area you and set up I think the poe uh area you and set up I think the poe uh area you bring up a great Point Rob it's been bring up a great Point Rob it's been bring up a great Point Rob it's been around for quite a long time around for quite a long time around for quite a long time but hasn't really taken off like I but hasn't really taken off like I but hasn't really taken off like I thought it would because it's so you thought it would because it's so you thought it would because it's so you know because the receptacles are there know because the receptacles are there know because the receptacles are there you know I just never I just didn't you know I just never I just didn't you know I just never I just didn't understand why more people didn't understand why more people didn't understand why more people didn't broadly deploy Poe Solutions and broadly deploy Poe Solutions and broadly deploy Poe Solutions and buildings and and factories and things buildings and and factories and things buildings and and factories and things like that yeah I mean I've seen the like that yeah I mean I've seen the like that yeah I mean I've seen the music quite a bit in connecting uh um music quite a bit in connecting uh um music quite a bit in connecting uh um APS and stuff yeah yeah yeah APS and stuff yeah yeah yeah APS and stuff yeah yeah yeah you're right because you're right you you're right because you're right you you're right because you're right you you can't just assume everything but you can't just assume everything but you can't just assume everything but lots of buildings many buildings most lots of buildings many buildings most lots of buildings many buildings most Modern Skyscrapers whatever high-rise Modern Skyscrapers whatever high-rise Modern Skyscrapers whatever high-rise condos condos condos inside the walls is cat six or Cat5e inside the walls is cat six or Cat5e inside the walls is cat six or Cat5e ethernet right the reason they have that ethernet right the reason they have that ethernet right the reason they have that is actually to provide Wireless is actually to provide Wireless is actually to provide Wireless as you said it's there but you don't get as you said it's there but you don't get as you said it's there but you don't get remember we always joke about say remember we always joke about say remember we always joke about say Wireless is made of wires and so the

Wireless is made of wires and so the Wireless is made of wires and so the reason they put but they because they reason they put but they because they reason they put but they because they put Access Wi-Fi access points put Access Wi-Fi access points put Access Wi-Fi access points everywhere but those access points are everywhere but those access points are everywhere but those access points are connected to ethernet right ethernet's connected to ethernet right ethernet's connected to ethernet right ethernet's always the backbone of the whole thing always the backbone of the whole thing always the backbone of the whole thing um but to your point on a retrofit then um but to your point on a retrofit then um but to your point on a retrofit then that's a different game or older that's a different game or older that's a different game or older building or something like that building or something like that building or something like that um but yeah you're right I think I think um but yeah you're right I think I think um but yeah you're right I think I think uh power over ethernet Wi-Fi access uh power over ethernet Wi-Fi access uh power over ethernet Wi-Fi access points was probably the first place points was probably the first place points was probably the first place where people dabbled where people dabbled where people dabbled um and then security cameras especially um and then security cameras especially um and then security cameras especially when you need to put one somewhere in a when you need to put one somewhere in a when you need to put one somewhere in a weird place where there's not an AC plug weird place where there's not an AC plug weird place where there's not an AC plug or somewhere to plug in and get or somewhere to plug in and get or somewhere to plug in and get electricity electricity electricity you know it's like well I'll just stream you know it's like well I'll just stream you know it's like well I'll just stream the ethernet out to it and and get you the ethernet out to it and and get you the ethernet out to it and and get you know a little more bang for your buck know a little more bang for your buck know a little more bang for your buck anyway but I but I think but as I do anyway but I but I think but as I do anyway but I but I think but as I do more stuff in buildings more stuff in buildings more stuff in buildings and I think about how do I Source and I think about how do I Source and I think about how do I Source sensors that are going to work with sensors that are going to work with sensors that are going to work with power over ethernet which obviously I'm power over ethernet which obviously I'm power over ethernet which obviously I'm the only one on the planet that's even the only one on the planet that's even the only one on the planet that's even thinking about this because it's not thinking about this because it's not thinking about this because it's not cool cool cool but I will need to do that I know I can but I will need to do that I know I can but I will need to do that I know I can do power over ethernet with Raspberry Pi do power over ethernet with Raspberry Pi do power over ethernet with Raspberry Pi but what else is there you know you know but what else is there you know you know but what else is there you know you know what I I'm gonna make it I'm gonna make what I I'm gonna make it I'm gonna make what I I'm gonna make it I'm gonna make an effort today I want to find out Rob an effort today I want to find out Rob an effort today I want to find out Rob how many exhibitors there's 212 how many exhibitors there's 212 how many exhibitors there's 212 exhibitors here by the way uh 5 000 exhibitors here by the way uh 5 000 exhibitors here by the way uh 5 000 people on the show are planning on being people on the show are planning on being people on the show are planning on being in here I don't know if we'll send label in here I don't know if we'll send label in here I don't know if we'll send label oh yeah um yeah I did okay not the oh yeah um yeah I did okay not the oh yeah um yeah I did okay not the exhibitor but um the idea that how many exhibitor but um the idea that how many exhibitor but um the idea that how many Poe sensors are on the floor yeah Poe sensors are on the floor yeah Poe sensors are on the floor yeah right I I would say that a lot of right I I would say that a lot of right I I would say that a lot of outdoor lower one gateways or or yeah

outdoor lower one gateways or or yeah outdoor lower one gateways or or yeah there's going to be a fair amount of there's going to be a fair amount of there's going to be a fair amount of them most of those guys are here uh the them most of those guys are here uh the them most of those guys are here uh the other thing too is other thing too is other thing too is how many Wi-Fi six compatible sensors how many Wi-Fi six compatible sensors how many Wi-Fi six compatible sensors are here uh as we hear more and more are here uh as we hear more and more are here uh as we hear more and more about that and now I had a breakfast about that and now I had a breakfast about that and now I had a breakfast meeting with guy who's got Halo uh going meeting with guy who's got Halo uh going meeting with guy who's got Halo uh going but he's got no sensors oh right right but he's got no sensors oh right right but he's got no sensors oh right right right right right yeah you know so again like we always yeah you know so again like we always yeah you know so again like we always start with the Gateway and the router start with the Gateway and the router start with the Gateway and the router and then we go oh I need sensors and then we go oh I need sensors and then we go oh I need sensors yeah well you know it's always a great yeah well you know it's always a great yeah well you know it's always a great Point that's a great point because Point that's a great point because Point that's a great point because you're right it'd be great to have Wi-Fi you're right it'd be great to have Wi-Fi you're right it'd be great to have Wi-Fi six six e six six e six six e you know sensors you know sensors you know sensors um I was reading some articles somebody um I was reading some articles somebody um I was reading some articles somebody I was working on low power Wi-Fi I was working on low power Wi-Fi I was working on low power Wi-Fi um but maybe this is a stupid uh or a um but maybe this is a stupid uh or a um but maybe this is a stupid uh or a foundational question I don't know is foundational question I don't know is foundational question I don't know is why sensors need connectivity why sensors need connectivity why sensors need connectivity there's no stupid questions man why do there's no stupid questions man why do there's no stupid questions man why do you keep saying you keep saying you keep saying yeah yeah yeah don't worry about it no you're right I don't worry about it no you're right I don't worry about it no you're right I guess so if we talk about the notion of guess so if we talk about the notion of guess so if we talk about the notion of the iot device which may have one or the iot device which may have one or the iot device which may have one or more Associated sensors on it the device more Associated sensors on it the device more Associated sensors on it the device has to have compute storage networking has to have compute storage networking has to have compute storage networking power and obviously it connects the power and obviously it connects the power and obviously it connects the sensors whatever in order to get that sensors whatever in order to get that sensors whatever in order to get that data back somewhere data back somewhere data back somewhere um but I totally get what you're saying um but I totally get what you're saying um but I totally get what you're saying Mark lots of people like I make a sensor Mark lots of people like I make a sensor Mark lots of people like I make a sensor and I will plug into your device or and I will plug into your device or and I will plug into your device or whatever uh for you to backhaul it to

whatever uh for you to backhaul it to whatever uh for you to backhaul it to wherever you want it to go wherever you want it to go wherever you want it to go um so that's a good point but you're um so that's a good point but you're um so that's a good point but you're right so many people at the same time right so many people at the same time right so many people at the same time are accustomed to having Wi-Fi built are accustomed to having Wi-Fi built are accustomed to having Wi-Fi built into their esp32 or have you know into their esp32 or have you know into their esp32 or have you know whatever yeah I would try to to be more whatever yeah I would try to to be more whatever yeah I would try to to be more efficient like connect five sensors on efficient like connect five sensors on efficient like connect five sensors on one device one device one device right so yeah yeah right so yeah yeah right so yeah yeah [Music] [Music] [Music] noticeable Trend so I was talking to noticeable Trend so I was talking to noticeable Trend so I was talking to some guys from company called Acuity some guys from company called Acuity some guys from company called Acuity that's in a smart light age and that that's in a smart light age and that that's in a smart light age and that that's exactly what they're trying to do that's exactly what they're trying to do that's exactly what they're trying to do is kind of overload the device with is kind of overload the device with is kind of overload the device with sensors and make it more multi-purpose sensors and make it more multi-purpose sensors and make it more multi-purpose and multi-functional and multi-functional and multi-functional and then that makes connecting it with and then that makes connecting it with and then that makes connecting it with uh and wiring it and then also embedding uh and wiring it and then also embedding uh and wiring it and then also embedding like Wireless uh you know Gateway type like Wireless uh you know Gateway type like Wireless uh you know Gateway type functions or AP type functions into it functions or AP type functions into it functions or AP type functions into it makes it it makes that whole exercise uh makes it it makes that whole exercise uh makes it it makes that whole exercise uh make a lot more sense and so make a lot more sense and so make a lot more sense and so did they talk to you about some of the did they talk to you about some of the did they talk to you about some of the use cases that they're doing in the use cases that they're doing in the use cases that they're doing in the airports and putting all those sensors airports and putting all those sensors airports and putting all those sensors in their Community Lighting systems in in their Community Lighting systems in in their Community Lighting systems in the airports down no no they didn't so the airports down no no they didn't so the airports down no no they didn't so they have they they are super Innovative they have they they are super Innovative they have they they are super Innovative I mean it's the old look like Lithonia I mean it's the old look like Lithonia I mean it's the old look like Lithonia Lighting Group that's the old school Lighting Group that's the old school Lighting Group that's the old school stuff it is but it's the idea that the stuff it is but it's the idea that the stuff it is but it's the idea that the idea that you're putting it inside the idea that you're putting it inside the idea that you're putting it inside the lights so you don't have to have you lights so you don't have to have you lights so you don't have to have you know sensor things all over the damn know sensor things all over the damn know sensor things all over the damn building building building right yeah so and all the you know and right yeah so and all the you know and right yeah so and all the you know and they're doing people counting they're they're doing people counting they're they're doing people counting they're doing motion as to where people are doing motion as to where people are doing motion as to where people are walking and tracking or and the airport

walking and tracking or and the airport walking and tracking or and the airport ones are being tied directly to their ones are being tied directly to their ones are being tied directly to their commercial ability of the restaurants commercial ability of the restaurants commercial ability of the restaurants and the and the booths that they have in and the and the booths that they have in and the and the booths that they have in airports saying this is you know we've airports saying this is you know we've airports saying this is you know we've done this study through the lights to done this study through the lights to done this study through the lights to say that these 18 000 people on a daily say that these 18 000 people on a daily say that these 18 000 people on a daily basis go this way you know that's you basis go this way you know that's you basis go this way you know that's you know they tied it directly to money so know they tied it directly to money so know they tied it directly to money so yeah like a light bulb automatically has yeah like a light bulb automatically has yeah like a light bulb automatically has electricity right so it's super smart electricity right so it's super smart electricity right so it's super smart right right that makes sense yeah but right right that makes sense yeah but right right that makes sense yeah but that that's like one uh degree removed that that's like one uh degree removed that that's like one uh degree removed from what they talked about what the from what they talked about what the from what they talked about what the sensors convergently focuses on right sensors convergently focuses on right sensors convergently focuses on right because this is about sensors I mean because this is about sensors I mean because this is about sensors I mean these guys are at the next level right these guys are at the next level right these guys are at the next level right which is you know device in the device which is you know device in the device which is you know device in the device level uh type stuff so for the user level uh type stuff so for the user level uh type stuff so for the user cases I mean I I mean it's going to be cases I mean I I mean it's going to be cases I mean I I mean it's going to be interesting over the next two days to interesting over the next two days to interesting over the next two days to hear some of these people talk about hear some of these people talk about hear some of these people talk about okay I have the greatest energy okay I have the greatest energy okay I have the greatest energy harvesting sensor ever made and then I'm harvesting sensor ever made and then I'm harvesting sensor ever made and then I'm sitting here going okay well what the sitting here going okay well what the sitting here going okay well what the hell are you doing with it like what hell are you doing with it like what hell are you doing with it like what like what's the application use case like what's the application use case like what's the application use case like how many are you deploying like how like how many are you deploying like how like how many are you deploying like how does it communicate you know all that does it communicate you know all that does it communicate you know all that kind of stuff so it's you know I think kind of stuff so it's you know I think kind of stuff so it's you know I think there's there's there's I still think that for the four of us I still think that for the four of us I still think that for the four of us there's still a place for us in the there's still a place for us in the there's still a place for us in the sense that some of these Geeks have come sense that some of these Geeks have come sense that some of these Geeks have come up with really cool stuff but they are up with really cool stuff but they are up with really cool stuff but they are still trying to figure out where the still trying to figure out where the still trying to figure out where the marketability of that product is or marketability of that product is or marketability of that product is or where those sensors fit into the whole where those sensors fit into the whole where those sensors fit into the whole ecosystem ecosystem ecosystem that's like that's like that's like West that's like that's like that's like West that's like that's like that's like West Side Story there's still a place for us

I loved it when Barbra Streisand though I loved it when Barbra Streisand though did the remake of that song so anyway did the remake of that song so anyway did the remake of that song so anyway I'm just gonna back away now I'm just gonna back away now I'm just gonna back away now um you know if I didn't love you so much you know if I didn't love you so much I'd be saying some really cool things I'd be saying some really cool things I'd be saying some really cool things right now I was actually being seriously right now I was actually being seriously right now I was actually being seriously I assumed you're doing your session on I assumed you're doing your session on I assumed you're doing your session on how to make money in iot but maybe I'm how to make money in iot but maybe I'm how to make money in iot but maybe I'm wrong thank God thank God you're allowed wrong thank God thank God you're allowed wrong thank God thank God you're allowed to steal at any time Rob it's okay I'll to steal at any time Rob it's okay I'll to steal at any time Rob it's okay I'll send you the well you have the deck no actually this afternoon I'm doing a no actually this afternoon I'm doing a security and privacy security and privacy security and privacy like you know who won who owns that data like you know who won who owns that data like you know who won who owns that data and you know the feasibility of it and you know the feasibility of it and you know the feasibility of it um you know are you how hard is it to um you know are you how hard is it to um you know are you how hard is it to encrypt the data from the sensor to the encrypt the data from the sensor to the encrypt the data from the sensor to the edge Computing box or you know that kind edge Computing box or you know that kind edge Computing box or you know that kind of stuff and then the Privacy aspect is of stuff and then the Privacy aspect is of stuff and then the Privacy aspect is obviously a Hot Topic right now I'm obviously a Hot Topic right now I'm obviously a Hot Topic right now I'm forced to hang out with this guy at forced to hang out with this guy at forced to hang out with this guy at lunch that's good he's the guy you want to that's good he's the guy you want to hang out with man oh yeah hang out with man oh yeah hang out with man oh yeah it's me the Elder Statesman on his way it's me the Elder Statesman on his way it's me the Elder Statesman on his way out we are all just padawans here out we are all just padawans here out we are all just padawans here okay uh okay uh okay uh you better get down here now I wish I

you better get down here now I wish I you better get down here now I wish I wish there was virtually I wish it was wish there was virtually I wish it was wish there was virtually I wish it was streaming or something I'd watch it streaming or something I'd watch it streaming or something I'd watch it online but I guess not online but I guess not online but I guess not some good stuff uh or I hope they have some good stuff uh or I hope they have some good stuff uh or I hope they have good stuff I know in previous year uh good stuff I know in previous year uh good stuff I know in previous year uh years years years um I've watched some sessions yeah they um I've watched some sessions yeah they um I've watched some sessions yeah they are I you know I got my selected ones are I you know I got my selected ones are I you know I got my selected ones down that I'm gonna go see down that I'm gonna go see down that I'm gonna go see the smart the smart AG one is it looks the smart the smart AG one is it looks the smart the smart AG one is it looks like it's going to be really really good like it's going to be really really good like it's going to be really really good um um um again anything related to the platform again anything related to the platform again anything related to the platform integration and what are they running on integration and what are they running on integration and what are they running on what's their back end running on how's what's their back end running on how's what's their back end running on how's that data getting in yeah yeah I know that data getting in yeah yeah I know that data getting in yeah yeah I know absolutely but I think the expo hall absolutely but I think the expo hall absolutely but I think the expo hall is going to be a gold mine getting to is going to be a gold mine getting to is going to be a gold mine getting to meet all these different sensor makers meet all these different sensor makers meet all these different sensor makers yeah you said there's over 200 different yeah you said there's over 200 different yeah you said there's over 200 different company that's that's pretty good God company that's that's pretty good God company that's that's pretty good God you could probably spend the whole time you could probably spend the whole time you could probably spend the whole time just going Booth to booth which is what I'm looking forward to you which is what I'm looking forward to you know it's not overwhelming like going to know it's not overwhelming like going to know it's not overwhelming like going to like CES where you see like 0.1 percent like CES where you see like 0.1 percent like CES where you see like 0.1 percent yeah yeah yeah sure Mr brummer I'm sure Mr Brown will sure Mr brummer I'm sure Mr Brown will sure Mr brummer I'm sure Mr Brown will be going Booth to Booth to make deals be going Booth to Booth to make deals be going Booth to Booth to make deals with these guys to have them be on his with these guys to have them be on his with these guys to have them be on his Marketplace site to as a reseller now Marketplace site to as a reseller now Marketplace site to as a reseller now now rob you should be then here with me now rob you should be then here with me now rob you should be then here with me so that you can make some of that deals so that you can make some of that deals so that you can make some of that deals go out yes what the hell are you doing go out yes what the hell are you doing go out yes what the hell are you doing at home yeah to pull it all back to Vero at home yeah to pull it all back to Vero at home yeah to pull it all back to Vero Beach you know the world headquarters

Beach you know the world headquarters Beach you know the world headquarters where all good things happen you know oh where all good things happen you know oh where all good things happen you know oh yeah yeah me and the retirees yeah yeah me and the retirees yeah yeah me and the retirees into oh yeah oh yeah we're almost out of time I'd have to go we're almost out of time I'd have to go we're almost out of time I'd have to go to my next meeting hey at least you're to my next meeting hey at least you're to my next meeting hey at least you're not living in The Villages Steve not living in The Villages Steve not living in The Villages Steve yeah because I don't I don't want to yeah because I don't I don't want to yeah because I don't I don't want to have uh oh no never mind I've got guys I have uh oh no never mind I've got guys I have uh oh no never mind I've got guys I know I know what you're talking about know I know what you're talking about know I know what you're talking about they're getting freaky there in The they're getting freaky there in The they're getting freaky there in The Villages it's like cocoon all over again Villages it's like cocoon all over again Villages it's like cocoon all over again it's I tell you I I play on a three and it's I tell you I I play on a three and it's I tell you I I play on a three and three basketball tournament The Villages three basketball tournament The Villages three basketball tournament The Villages has a three and three basketball has a three and three basketball has a three and three basketball tournament I go there every year to go tournament I go there every year to go tournament I go there every year to go play in it and it's when my wife turns play in it and it's when my wife turns play in it and it's when my wife turns around and goes no pineapples for you around and goes no pineapples for you around and goes no pineapples for you I'm like oh no I'm okay thank you very I'm like oh no I'm okay thank you very I'm like oh no I'm okay thank you very much and there's and there's five medical and there's and there's five medical dispensaries in The Villages no way so dispensaries in The Villages no way so dispensaries in The Villages no way so sex drugs and you no one else all right sex drugs and you no one else all right sex drugs and you no one else all right Welcome to The Villages okay on that Welcome to The Villages okay on that Welcome to The Villages okay on that note on that note note on that note note on that note Mark maybe you should take us out since Mark maybe you should take us out since Mark maybe you should take us out since you're recording yes uh glad that you you're recording yes uh glad that you you're recording yes uh glad that you managed until here managed until here managed until here so see you next week second so see you next week second so see you next week second food in Spanish I think Spanish we have food in Spanish I think Spanish we have food in Spanish I think Spanish we have an international audience man come on an international audience man come on an international audience man come on okay [Music]

[Music] thank you