IoT Coffee Talk: Episode 157 - Generative Digital Transformation (live from Qualcomm DX Summit 2023)

no we have to pretend no we have to pretend all right yes yes music we're supposed to do this that's what we're supposed to do last that's what we're supposed to do last night night night we have to get it yeah we have to get it yeah we have to get it yeah I don't do it that's how I don't try to I don't do it that's how I don't try to I don't do it that's how I don't try to I try to keep it like you know uh in a I try to keep it like you know uh in a I try to keep it like you know uh in a good thing hey guys how's it going this good thing hey guys how's it going this good thing hey guys how's it going this is uh you know iot Coffee Talk welcome is uh you know iot Coffee Talk welcome is uh you know iot Coffee Talk welcome and uh Stephanie and I and uh Stephanie and I and uh Stephanie and I um are reporting here um are reporting here um are reporting here uh live uh live uh live oh pre-recorded oh yeah oh pre-recorded oh yeah oh pre-recorded oh yeah we are live and uh we're here in San we are live and uh we're here in San we are live and uh we're here in San Diego Stephanie's here in San Diego for Diego Stephanie's here in San Diego for Diego Stephanie's here in San Diego for uh qualcomms uh qualcomms uh qualcomms digital transformation Summit it's your digital transformation Summit it's your digital transformation Summit it's your first one DX I had no idea DX stood for first one DX I had no idea DX stood for first one DX I had no idea DX stood for digital transformation digital transformation digital transformation you know I really never know and if you you know I really never know and if you you know I really never know and if you CCX it's what customer experience CCX it's what customer experience CCX it's what customer experience experience but you also see DX could be experience but you also see DX could be experience but you also see DX could be digital experience yeah so DX could be digital experience yeah so DX could be digital experience yeah so DX could be digital experience or digital digital experience or digital digital experience or digital transformation yeah but one thing we transformation yeah but one thing we transformation yeah but one thing we know is X is a very very cool versatile know is X is a very very cool versatile know is X is a very very cool versatile letter in the alphabet letter in the alphabet letter in the alphabet which is uh you know I guess that's kind which is uh you know I guess that's kind which is uh you know I guess that's kind of cool so

of cool so of cool so um um um welcome what do you think about our welcome what do you think about our welcome what do you think about our weather weather weather uh it's supposed to be sunny here when I uh it's supposed to be sunny here when I uh it's supposed to be sunny here when I come to San Diego so I'm I'm not sure come to San Diego so I'm I'm not sure come to San Diego so I'm I'm not sure about this cloudiness we have a fire about this cloudiness we have a fire about this cloudiness we have a fire going on behind us it's actually chilly going on behind us it's actually chilly going on behind us it's actually chilly in San Diego yeah and we record every in San Diego yeah and we record every in San Diego yeah and we record every Wednesday at around 8 30 and Wednesday at around 8 30 and Wednesday at around 8 30 and um uh you know it's um early and it's um uh you know it's um early and it's um uh you know it's um early and it's cold and cold and cold and um anyway what are we going to talk um anyway what are we going to talk um anyway what are we going to talk about today well I'm curious if anyone's about today well I'm curious if anyone's about today well I'm curious if anyone's going to be joining us today how do you going to be joining us today how do you going to be joining us today how do you do you just get little messages that say do you just get little messages that say do you just get little messages that say hey yeah they're coming yeah oh wow hey yeah they're coming yeah oh wow hey yeah they're coming yeah oh wow that's how we that's how we what should that's how we that's how we what should that's how we that's how we what should we talk about well I mean there's been a we talk about well I mean there's been a we talk about well I mean there's been a lot of news about with Microsoft and lot of news about with Microsoft and lot of news about with Microsoft and Microsoft build yeah but before we talk Microsoft build yeah but before we talk Microsoft build yeah but before we talk about that you know so you weren't here about that you know so you weren't here about that you know so you weren't here last week but this is this is like the last week but this is this is like the last week but this is this is like the first episode after our third first episode after our third first episode after our third anniversary episode isn't that anniversary episode isn't that anniversary episode isn't that incredible years it doesn't even seem incredible years it doesn't even seem incredible years it doesn't even seem like three years it seems like that we like three years it seems like that we like three years it seems like that we just met yeah I know it's not crazy and just met yeah I know it's not crazy and just met yeah I know it's not crazy and it's not that we met through iot coffee it's not that we met through iot coffee it's not that we met through iot coffee talk it's just during the pandemic which talk it's just during the pandemic which talk it's just during the pandemic which is when we started as many of you know is when we started as many of you know is when we started as many of you know who watched a show uh who know the who watched a show uh who know the who watched a show uh who know the legend of iot coffee talk we started it legend of iot coffee talk we started it legend of iot coffee talk we started it because of the pandemic I mean we wanted because of the pandemic I mean we wanted because of the pandemic I mean we wanted to we originally were all going to meet to we originally were all going to meet to we originally were all going to meet in Barcelona for mwc and it got canceled in Barcelona for mwc and it got canceled in Barcelona for mwc and it got canceled it was like I think the first major it was like I think the first major it was like I think the first major industry uh event to get canceled and industry uh event to get canceled and industry uh event to get canceled and that was back in March or late February

that was back in March or late February that was back in March or late February and uh yeah and the rest is literally and uh yeah and the rest is literally and uh yeah and the rest is literally history history history the whole Tech conference and you know the whole Tech conference and you know the whole Tech conference and you know you know all of those great events has you know all of those great events has you know all of those great events has shut us down I mean and and they also shut us down I mean and and they also shut us down I mean and and they also had a hard time kind of coming up and had a hard time kind of coming up and had a hard time kind of coming up and they're still having a hard time they're still having a hard time they're still having a hard time yeah coming up and getting there except yeah coming up and getting there except yeah coming up and getting there except were there some exceptions that just were there some exceptions that just were there some exceptions that just they don't change yeah but you were just they don't change yeah but you were just they don't change yeah but you were just over at uh fight the big the big 5G the over at uh fight the big the big 5G the over at uh fight the big the big 5G the not so big 5G event it was it seemed not so big 5G event it was it seemed not so big 5G event it was it seemed extremely small the show floor was extremely small the show floor was extremely small the show floor was extremely small and it was hit or miss extremely small and it was hit or miss extremely small and it was hit or miss in terms of the vendors on the show in terms of the vendors on the show in terms of the vendors on the show floor floor floor um in terms of them actually being in 5G um in terms of them actually being in 5G um in terms of them actually being in 5G yeah or actually providing some type of yeah or actually providing some type of yeah or actually providing some type of product equipment or Hardware solution product equipment or Hardware solution product equipment or Hardware solution in 5G so that was interesting but yeah in 5G so that was interesting but yeah in 5G so that was interesting but yeah by the way this is so weird because I by the way this is so weird because I by the way this is so weird because I think this is like one of the first think this is like one of the first think this is like one of the first times we've ever done a single screen times we've ever done a single screen times we've ever done a single screen recording you know but when y'all when recording you know but when y'all when recording you know but when y'all when you guys were together no but you know I you guys were together no but you know I you guys were together no but you know I think the methodology or the technique think the methodology or the technique think the methodology or the technique it has to be different because we you it has to be different because we you it has to be different because we you know know know um you usually um you usually um you usually a square right in your remote like a square right in your remote like a square right in your remote like sitting right next to me so it is weird sitting right next to me so it is weird sitting right next to me so it is weird yeah so my what I'm going to do is I'm yeah so my what I'm going to do is I'm yeah so my what I'm going to do is I'm going to talk to that Stephanie right going to talk to that Stephanie right going to talk to that Stephanie right there there there so that our audience instead of us so that our audience instead of us so that our audience instead of us that was kind of weird right yeah so hey that was kind of weird right yeah so hey that was kind of weird right yeah so hey Stephanie how's it going Stephanie how's it going Stephanie how's it going oh I'm making it I'm gonna be here for

oh I'm making it I'm gonna be here for oh I'm making it I'm gonna be here for one more day tomorrow I'll be I'll one more day tomorrow I'll be I'll one more day tomorrow I'll be I'll actually they don't have direct flights actually they don't have direct flights actually they don't have direct flights um like they don't have enough direct um like they don't have enough direct um like they don't have enough direct flights back to Texas so yeah what that flights back to Texas so yeah what that flights back to Texas so yeah what that does is leave me here this evening after does is leave me here this evening after does is leave me here this evening after I'm done and flying home and getting I'm done and flying home and getting I'm done and flying home and getting home like at six o'clock tomorrow night home like at six o'clock tomorrow night home like at six o'clock tomorrow night well are you closer to Houston than well are you closer to Houston than well are you closer to Houston than Dallas because there are direct flights Dallas because there are direct flights Dallas because there are direct flights from San Diego to Houston use it the two from San Diego to Houston use it the two from San Diego to Houston use it the two closest airports are San Antonio and closest airports are San Antonio and closest airports are San Antonio and Austin uh okay so there's only like Austin uh okay so there's only like Austin uh okay so there's only like maybe one or two direct flights to San maybe one or two direct flights to San maybe one or two direct flights to San Antonio from Antonio from Antonio from yeah yeah it's limited yeah so yeah yeah it's limited yeah so yeah yeah it's limited yeah so um uh let's get back to oh by the way um uh let's get back to oh by the way um uh let's get back to oh by the way everybody I want you to know that she everybody I want you to know that she everybody I want you to know that she says that she's an introvert not weird yeah actually I'm a self-proclaimed yeah actually I'm a self-proclaimed introvert as well isn't it crazy though introvert as well isn't it crazy though introvert as well isn't it crazy though like some of the most introverted people like some of the most introverted people like some of the most introverted people are the ones that are on screen doing are the ones that are on screen doing are the ones that are on screen doing these discussions doing these talks these discussions doing these talks these discussions doing these talks doing these events doing these Keynotes doing these events doing these Keynotes doing these events doing these Keynotes but you know you gotta push yourself but you know you gotta push yourself but you know you gotta push yourself yeah I think you do I mean I I think yeah I think you do I mean I I think yeah I think you do I mean I I think that's the whole point right you can't that's the whole point right you can't that's the whole point right you can't let extroverts you know have all the let extroverts you know have all the let extroverts you know have all the time and take over the world but uh but time and take over the world but uh but time and take over the world but uh but anyways let's get back to the events anyways let's get back to the events anyways let's get back to the events um you know you you were at the not so um you know you you were at the not so um you know you you were at the not so big 5G event is that what they call it big 5G event is that what they call it big 5G event is that what they call it yeah but it's called the big 5G event yeah but it's called the big 5G event yeah but it's called the big 5G event yeah which was not so big no and they yeah which was not so big no and they yeah which was not so big no and they are going to be they did announce that are going to be they did announce that are going to be they did announce that they're having it next May next year in they're having it next May next year in they're having it next May next year in the Dallas area or Addison well Las

the Dallas area or Addison well Las the Dallas area or Addison well Las Colinas actually to be specific Colinas actually to be specific Colinas actually to be specific um so they're moving up that way so um so they're moving up that way so um so they're moving up that way so maybe it'll get back to its um size that maybe it'll get back to its um size that maybe it'll get back to its um size that they're used to having it yeah and they're used to having it yeah and they're used to having it yeah and informa right puts that on yeah think of it it is kind of weird that think of it it is kind of weird that they have it in Austin because most of they have it in Austin because most of they have it in Austin because most of the Telco headquarters are in Dallas the Telco headquarters are in Dallas the Telco headquarters are in Dallas area yeah area yeah area yeah well Dallas is a pretty big Hub but I well Dallas is a pretty big Hub but I well Dallas is a pretty big Hub but I think well like South by Southwest in think well like South by Southwest in think well like South by Southwest in Austin it has they have a big Tech kind Austin it has they have a big Tech kind Austin it has they have a big Tech kind of portion of that event that conference of portion of that event that conference of portion of that event that conference or that event and they get a lot of or that event and they get a lot of or that event and they get a lot of there are some really big tech companies there are some really big tech companies there are some really big tech companies in and around of course Dell yeah in and around of course Dell yeah in and around of course Dell yeah but there's some other ones I mean but there's some other ones I mean but there's some other ones I mean there's some that have kind of gone up there's some that have kind of gone up there's some that have kind of gone up and down like solar winds uh and some and down like solar winds uh and some and down like solar winds uh and some others that are a lot of up and coming others that are a lot of up and coming others that are a lot of up and coming um like Ai and software companies or um like Ai and software companies or um like Ai and software companies or soft software is kind of a hub in Ai and soft software is kind of a hub in Ai and soft software is kind of a hub in Ai and AI is as Hub and so you're starting to AI is as Hub and so you're starting to AI is as Hub and so you're starting to see a lot more companies pop up there see a lot more companies pop up there see a lot more companies pop up there but other than that it's uh everybody's but other than that it's uh everybody's but other than that it's uh everybody's really in Dallas yeah yeah I mean well really in Dallas yeah yeah I mean well really in Dallas yeah yeah I mean well especially for Telco HP HP and Houston especially for Telco HP HP and Houston especially for Telco HP HP and Houston um um um um yeah it's a situation I mean ATT used um yeah it's a situation I mean ATT used um yeah it's a situation I mean ATT used to have a massive Hub in San Antonio to have a massive Hub in San Antonio to have a massive Hub in San Antonio Texas actually in almost all of their Texas actually in almost all of their Texas actually in almost all of their downtown buildings and all that they downtown buildings and all that they downtown buildings and all that they just kind of dissolve them and they just kind of dissolve them and they just kind of dissolve them and they moved everything to Dallas of course moved everything to Dallas of course moved everything to Dallas of course when they knew their headquarters when they knew their headquarters when they knew their headquarters Mark yeah we actually have someone's joining us

we actually have someone's joining us today joining us today joining us today joining us gonna be good hey what's up man hey how gonna be good hey what's up man hey how gonna be good hey what's up man hey how are you doing uh we're together to see are you doing uh we're together to see are you doing uh we're together to see you both yes finally I finally made it you both yes finally I finally made it you both yes finally I finally made it yeah yeah yeah [Laughter] [Laughter] [Laughter] yay I love I love how he like points the yay I love I love how he like points the yay I love I love how he like points the camera down so that you can see his camera down so that you can see his camera down so that you can see his ballina's shirt I know it's like pure ballina's shirt I know it's like pure ballina's shirt I know it's like pure branding right there oh my God I have a branding right there oh my God I have a branding right there oh my God I have a knife oh wait he's opening up boxes what knife oh wait he's opening up boxes what knife oh wait he's opening up boxes what are you opening up yeah yeah how you doing yeah yeah how you doing good good super busy but um that's good good good super busy but um that's good good good super busy but um that's good I know I see you all over the place I know I see you all over the place I know I see you all over the place you're just like you're like creating a you're just like you're like creating a you're just like you're like creating a lot of talks and doing videos and you've lot of talks and doing videos and you've lot of talks and doing videos and you've been busy Superstar yeah indeed uh I'm been busy Superstar yeah indeed uh I'm been busy Superstar yeah indeed uh I'm trying to get an expert on the industry trying to get an expert on the industry trying to get an expert on the industry 4.0 industrial iot 4.0 industrial iot 4.0 industrial iot so I don't know let's see how it goes so I don't know let's see how it goes so I don't know let's see how it goes hey now I have these hey now I have these hey now I have these DLC DLC DLC oh wow oh wow oh wow I'm trying to yeah to make it happen I'm trying to yeah to make it happen I'm trying to yeah to make it happen I know you will I know you will I know you will yeah yeah yeah that's cool look I wore my hair like you that's cool look I wore my hair like you that's cool look I wore my hair like you today mark today mark today mark yeah yeah yeah that's the same slickback dude that's the same slickback dude that's the same slickback dude that's great you're like the real deal that's great you're like the real deal that's great you're like the real deal you should tag us more on your post you should tag us more on your post you should tag us more on your post because I know in your lessons so that

because I know in your lessons so that because I know in your lessons so that we know about them and then we can help we know about them and then we can help we know about them and then we can help help amplify help amplify help amplify sure yeah yeah of course thank you guys sure yeah yeah of course thank you guys sure yeah yeah of course thank you guys um he's like working while we're doing the he's like working while we're doing the shows shows shows we are already creating sorry we're we are already creating sorry we're we are already creating sorry we're we're recording you didn't know that we're recording you didn't know that we're recording you didn't know that no no I didn't know that but but you can no no I didn't know that but but you can no no I didn't know that but but you can cut this right cut this right cut this right we were just chatting um no no informal we were just chatting um no no informal we were just chatting um no no informal chatting yeah look at this you know that chatting yeah look at this you know that chatting yeah look at this you know that that that's like a German beer stein that that's like a German beer stein that that's like a German beer stein nice I like it I like it um um um it isn't it it's in the afternoon there it isn't it it's in the afternoon there it isn't it it's in the afternoon there right you should be drinking your right you should be drinking your right you should be drinking your afternoon beer yeah yeah I don't know I afternoon beer yeah yeah I don't know I afternoon beer yeah yeah I don't know I need to drive now and play a basketball need to drive now and play a basketball need to drive now and play a basketball game so all right well then stay safe game so all right well then stay safe game so all right well then stay safe yeah hey Steve what's up man good yeah hey Steve what's up man good yeah hey Steve what's up man good morning good morning we haven't seen you morning good morning we haven't seen you morning good morning we haven't seen you guys in a long time guys in a long time guys in a long time it's good actually it's almost lunch it's good actually it's almost lunch it's good actually it's almost lunch time for you right oh there he goes he's time for you right oh there he goes he's time for you right oh there he goes he's sporting iot coffee yeah let me let me sporting iot coffee yeah let me let me sporting iot coffee yeah let me let me make sure this thing is like in uh where make sure this thing is like in uh where make sure this thing is like in uh where the hell are you guys Talk Amongst the hell are you guys Talk Amongst the hell are you guys Talk Amongst yourselves yourselves yourselves we are in the beautiful San Diego at the we are in the beautiful San Diego at the we are in the beautiful San Diego at the Qualcomm um DX event they're digital Qualcomm um DX event they're digital Qualcomm um DX event they're digital transformation event that they're transformation event that they're transformation event that they're putting on with their partners and uh putting on with their partners and uh putting on with their partners and uh later this afternoon I'm gonna do a later this afternoon I'm gonna do a later this afternoon I'm gonna do a panel on supply chain and Logistics

panel on supply chain and Logistics panel on supply chain and Logistics gonna have some systems integrators and gonna have some systems integrators and gonna have some systems integrators and tech companies on the call or on the tech companies on the call or on the tech companies on the call or on the panel and then um PepsiCo this is going panel and then um PepsiCo this is going panel and then um PepsiCo this is going to be on the panel as well to be on the panel as well to be on the panel as well so yeah it's going to be nice they do on so yeah it's going to be nice they do on so yeah it's going to be nice they do on digital transformation if you can digital transformation if you can digital transformation if you can disclose disclose disclose uh yeah there actually I had some uh yeah there actually I had some uh yeah there actually I had some private conversations they have they're private conversations they have they're private conversations they have they're doing some really cool stuff I did not doing some really cool stuff I did not doing some really cool stuff I did not know that PepsiCo owns the entire supply know that PepsiCo owns the entire supply know that PepsiCo owns the entire supply chain so they're not using distributors chain so they're not using distributors chain so they're not using distributors or in with all of their PepsiCo products or in with all of their PepsiCo products or in with all of their PepsiCo products and you know it's not just drinks it's and you know it's not just drinks it's and you know it's not just drinks it's chips and drinks and a bunch of other chips and drinks and a bunch of other chips and drinks and a bunch of other snack snack snack items but they own snack snack snack items but they own snack snack snack items but they own their entire supply chain which is kind their entire supply chain which is kind their entire supply chain which is kind of insane you know you most of these big of insane you know you most of these big of insane you know you most of these big retailers and these retail they have retailers and these retail they have retailers and these retail they have massive distribution houses that that massive distribution houses that that massive distribution houses that that they use and they use and they use and PepsiCo owns an entire supply chain so PepsiCo owns an entire supply chain so PepsiCo owns an entire supply chain so she so the the um the um female that's she so the the um the um female that's she so the the um the um female that's on my panel her name is Anna she um she on my panel her name is Anna she um she on my panel her name is Anna she um she had some we have had some really had some we have had some really had some we have had some really interesting conversations about some of interesting conversations about some of interesting conversations about some of the things that they're doing the track the things that they're doing the track the things that they're doing the track inventory and monitor inventory and monitor inventory and monitor um temperatures and their cold chain um temperatures and their cold chain um temperatures and their cold chain um solutions that they're using um but um solutions that they're using um but um solutions that they're using um but yeah so it's gonna be a nice discussion yeah so it's gonna be a nice discussion yeah so it's gonna be a nice discussion this afternoon this afternoon this afternoon and they go with everything themselves and they go with everything themselves and they go with everything themselves or or basically I'm sorry for for but or or basically I'm sorry for for but or or basically I'm sorry for for but for asking a lot of questions but yeah for asking a lot of questions but yeah for asking a lot of questions but yeah yeah good question she says they own yeah good question she says they own yeah good question she says they own everything in-house so they're also everything in-house so they're also everything in-house so they're also doing everything else of course they use doing everything else of course they use doing everything else of course they use Partners they're here for the Qualcomm Partners they're here for the Qualcomm Partners they're here for the Qualcomm events but they actually events but they actually events but they actually um talked about how they moved to um talked about how they moved to um talked about how they moved to Qualcomm from another vendor and they Qualcomm from another vendor and they Qualcomm from another vendor and they were sit and tell us who it was but we were sit and tell us who it was but we were sit and tell us who it was but we were thinking Nvidia or something but we

were thinking Nvidia or something but we were thinking Nvidia or something but we had our own discussions but it sounded had our own discussions but it sounded had our own discussions but it sounded as if they um you know they run as if they um you know they run as if they um you know they run everything internally in-house along everything internally in-house along everything internally in-house along with their Partners so of course they're with their Partners so of course they're with their Partners so of course they're going to have technology vendors that going to have technology vendors that going to have technology vendors that they use for different things but they use for different things but they use for different things but um maybe she'll share more about that um maybe she'll share more about that um maybe she'll share more about that today today today um this afternoon hopefully they're um this afternoon hopefully they're um this afternoon hopefully they're recording it they are I'll send that to recording it they are I'll send that to recording it they are I'll send that to you guys you guys you guys yeah it's interesting that Qualcomm is yeah it's interesting that Qualcomm is yeah it's interesting that Qualcomm is now a systems integrator right I mean now a systems integrator right I mean now a systems integrator right I mean it's just there are Professional it's just there are Professional it's just there are Professional Services organization I mean can they Services organization I mean can they Services organization I mean can they can they take more of the stack in one can they take more of the stack in one can they take more of the stack in one house I wouldn't consider them to be an house I wouldn't consider them to be an house I wouldn't consider them to be an SI is like at this event particularly SI is like at this event particularly SI is like at this event particularly they are bringing in all of their they are bringing in all of their they are bringing in all of their Partners so they have capgemini and Tech Partners so they have capgemini and Tech Partners so they have capgemini and Tech Mahindra and Accenture and all those Mahindra and Accenture and all those Mahindra and Accenture and all those guys so they really lean on those guys guys so they really lean on those guys guys so they really lean on those guys for a lot of the systems integration for a lot of the systems integration for a lot of the systems integration piece of it piece of it piece of it um but they're bringing you know they do um but they're bringing you know they do um but they're bringing you know they do have their own in-house professionals have their own in-house professionals have their own in-house professionals that are are definitely well versed on that are are definitely well versed on that are are definitely well versed on that side of the house but they that side of the house but they that side of the house but they definitely are leaning more on on a definitely are leaning more on on a definitely are leaning more on on a partner play for their um go to market partner play for their um go to market partner play for their um go to market yeah yeah yeah so there are like uh customers and so there are like uh customers and so there are like uh customers and partners all together at the same event partners all together at the same event partners all together at the same event or it's just Partners all together yeah or it's just Partners all together yeah or it's just Partners all together yeah they're bringing in some um customers as they're bringing in some um customers as they're bringing in some um customers as well like PepsiCo is the only one on my well like PepsiCo is the only one on my well like PepsiCo is the only one on my panel that's an actual in customer but panel that's an actual in customer but panel that's an actual in customer but they're gonna have um customers um and they're gonna have um customers um and they're gonna have um customers um and then they're going to be doing like then they're going to be doing like then they're going to be doing like these little quick 15-minute pitches and these little quick 15-minute pitches and these little quick 15-minute pitches and they're going to have in each one of they're going to have in each one of they're going to have in each one of those is going to be an SI that's those is going to be an SI that's those is going to be an SI that's speaking but they're they're gonna speaking but they're they're gonna speaking but they're they're gonna they're gonna have their they may have

they're gonna have their they may have they're gonna have their they may have their customer with them I don't know their customer with them I don't know their customer with them I don't know but there's a good deal of customers but there's a good deal of customers but there's a good deal of customers that'll be in the audience as well yeah that'll be in the audience as well yeah that'll be in the audience as well yeah yeah I know several people that uh yeah I know several people that uh yeah I know several people that uh Qualcomm smart cities is beating out on Qualcomm smart cities is beating out on Qualcomm smart cities is beating out on deals so it's uh it's interesting you deals so it's uh it's interesting you deals so it's uh it's interesting you say that because their smart cities say that because their smart cities say that because their smart cities group as we know as we've been to our group as we know as we've been to our group as we know as we've been to our events before events before events before um and they'll take deals Direct um and they'll take deals Direct um and they'll take deals Direct yeah they have um you know about four yeah they have um you know about four yeah they have um you know about four years ago they launched their um they years ago they launched their um they years ago they launched their um they had their smart cities event because had their smart cities event because had their smart cities event because they're smart cities Summit right and they're smart cities Summit right and they're smart cities Summit right and that was when they formally announced that was when they formally announced that was when they formally announced um all of they have they were they were um all of they have they were they were um all of they have they were they were actually onboarding a whole host of actually onboarding a whole host of actually onboarding a whole host of Partners Partners Partners um in different city and um Smart City um in different city and um Smart City um in different city and um Smart City vendors and folks that will provide vendors and folks that will provide vendors and folks that will provide public sector Solutions and they were public sector Solutions and they were public sector Solutions and they were onboarding all of them and we were like onboarding all of them and we were like onboarding all of them and we were like okay that's great to onboard them now okay that's great to onboard them now okay that's great to onboard them now what are you gonna do like what are you what are you gonna do like what are you what are you gonna do like what are you actually going to do with these vendors actually going to do with these vendors actually going to do with these vendors and then they started pre-packaging and then they started pre-packaging and then they started pre-packaging Solutions so they do have some kind of Solutions so they do have some kind of Solutions so they do have some kind of canned canned canned um packages um packages um packages um that they are going to Market with um that they are going to Market with um that they are going to Market with these vendors and it's been a while these vendors and it's been a while these vendors and it's been a while since I've been briefed on how things since I've been briefed on how things since I've been briefed on how things are going are going are going um but again it's systems integrators um but again it's systems integrators um but again it's systems integrators it's some of the vendors that are major it's some of the vendors that are major it's some of the vendors that are major government and public sector it's fed government and public sector it's fed government and public sector it's fed state and local contractors and state and local contractors and state and local contractors and subcontractors that are leading the the subcontractors that are leading the the subcontractors that are leading the the conversation and then pulling in conversation and then pulling in conversation and then pulling in Qualcomm as their go-to vendor for Qualcomm as their go-to vendor for Qualcomm as their go-to vendor for specific chipsets and you know Hardware

specific chipsets and you know Hardware specific chipsets and you know Hardware that they're using so yeah that they're using so yeah that they're using so yeah um yeah I mean if you go when you guys um yeah I mean if you go when you guys um yeah I mean if you go when you guys are out there and you hear that it'd be are out there and you hear that it'd be are out there and you hear that it'd be it'd be interesting to get an update it'd be interesting to get an update it'd be interesting to get an update from you on what you hear about their from you on what you hear about their from you on what you hear about their Professional Services and Si Professional Services and Si Professional Services and Si capabilities yes they have been bringing capabilities yes they have been bringing capabilities yes they have been bringing people in but I'm telling you they have people in but I'm telling you they have people in but I'm telling you they have won some major smart cities deals direct won some major smart cities deals direct won some major smart cities deals direct where they are the Prime in that in where they are the Prime in that in where they are the Prime in that in those deals and they're doing the work those deals and they're doing the work those deals and they're doing the work um so it'd be interesting to find out um so it'd be interesting to find out um so it'd be interesting to find out what you what you hear yeah I think what you what you hear yeah I think what you what you hear yeah I think they're trying to be pretty flexible they're trying to be pretty flexible they're trying to be pretty flexible um you know they did open themselves up um you know they did open themselves up um you know they did open themselves up to becoming Prime and being sort of uh to becoming Prime and being sort of uh to becoming Prime and being sort of uh the s-i lead and in a lot of ways or the the s-i lead and in a lot of ways or the the s-i lead and in a lot of ways or the consultative lead in some instances uh consultative lead in some instances uh consultative lead in some instances uh and uh you know actually taking the risk and uh you know actually taking the risk and uh you know actually taking the risk of being that one throughout the trip to of being that one throughout the trip to of being that one throughout the trip to choke yeah and they have some select um choke yeah and they have some select um choke yeah and they have some select um they have some select software vendors they have some select software vendors they have some select software vendors as well that they're bringing yeah into as well that they're bringing yeah into as well that they're bringing yeah into the mix uh so it's more of a like a the mix uh so it's more of a like a the mix uh so it's more of a like a they're they're taking a lead and uh they're they're taking a lead and uh they're they're taking a lead and uh forming a uh a portfolio that they can forming a uh a portfolio that they can forming a uh a portfolio that they can go to market with but not necessarily go to market with but not necessarily go to market with but not necessarily committing to any particular partner you committing to any particular partner you committing to any particular partner you know just really looking at the the know just really looking at the the know just really looking at the the client circumstance because you know as client circumstance because you know as client circumstance because you know as you know Steve and everyone here uh each you know Steve and everyone here uh each you know Steve and everyone here uh each City and environment is different and City and environment is different and City and environment is different and everyone has different uh vendor everyone has different uh vendor everyone has different uh vendor preferences technology preferences so preferences technology preferences so preferences technology preferences so they're keeping things flexible but yeah they're keeping things flexible but yeah they're keeping things flexible but yeah I mean it that was like a really big

I mean it that was like a really big I mean it that was like a really big change for them uh that was like two change for them uh that was like two change for them uh that was like two years ago years ago years ago um but yeah it's interesting to hear um but yeah it's interesting to hear um but yeah it's interesting to hear from you Steve that you're hearing about from you Steve that you're hearing about from you Steve that you're hearing about yeah wins yeah wins yeah wins um uh you know but you know as we always um uh you know but you know as we always um uh you know but you know as we always say winning is one thing executing say winning is one thing executing say winning is one thing executing delivering delivering delivering yeah yeah yeah the other area but they could just throw the other area but they could just throw the other area but they could just throw money at it though Leonard you know that money at it though Leonard you know that money at it though Leonard you know that it does help it does help it does help hey it's a city dude um the other thing is I actually was um the other thing is I actually was able to get into their portal because able to get into their portal because able to get into their portal because way back when I was doing some way back when I was doing some way back when I was doing some um speaking events for their Smart City um speaking events for their Smart City um speaking events for their Smart City stuff and they gave me access so I was stuff and they gave me access so I was stuff and they gave me access so I was able to log into their portal and see able to log into their portal and see able to log into their portal and see they have a lot of bars that are signed they have a lot of bars that are signed they have a lot of bars that are signed up as part of their smart cities uh up as part of their smart cities uh up as part of their smart cities uh partnership so all of these bars partnership so all of these bars partnership so all of these bars um a lot of times own the relationship um a lot of times own the relationship um a lot of times own the relationship with some of these especially at the with some of these especially at the with some of these especially at the local and Regional level and so those local and Regional level and so those local and Regional level and so those relationships are so key and they knew relationships are so key and they knew relationships are so key and they knew that in order to get to the customer that in order to get to the customer that in order to get to the customer they needed to to partner with some of they needed to to partner with some of they needed to to partner with some of these Regional players they may not even these Regional players they may not even these Regional players they may not even be as well known but those cities work be as well known but those cities work be as well known but those cities work with those guys and they work with them with those guys and they work with them with those guys and they work with them all the time you know they've been all the time you know they've been all the time you know they've been working with them on their General i t working with them on their General i t working with them on their General i t stuff so when we talk about iot and some stuff so when we talk about iot and some stuff so when we talk about iot and some of these other things you know it was of these other things you know it was of these other things you know it was just a natural fit and so they've signed just a natural fit and so they've signed just a natural fit and so they've signed a lot of those bars on and those guys a lot of those bars on and those guys a lot of those bars on and those guys are you know integral to their strategy are you know integral to their strategy are you know integral to their strategy yeah we pitched them on a SKU to help yeah we pitched them on a SKU to help yeah we pitched them on a SKU to help their smart cities group with

their smart cities group with their smart cities group with um basically doing a um basically doing a um basically doing a what I hate to say a seminar but a a what I hate to say a seminar but a a what I hate to say a seminar but a a city seminar where the city departments city seminar where the city departments city seminar where the city departments would come in and we would go through a would come in and we would go through a would come in and we would go through a checklist of use cases and applications checklist of use cases and applications checklist of use cases and applications to try and get them all to buy in before to try and get them all to buy in before to try and get them all to buy in before they went to budget to do those things they went to budget to do those things they went to budget to do those things because it was all an emotional roller because it was all an emotional roller because it was all an emotional roller coaster for sure coaster for sure coaster for sure just the person I was thinking about I'm just the person I was thinking about I'm just the person I was thinking about I'm just talking yeah no yeah yeah now we just talking yeah no yeah yeah now we just talking yeah no yeah yeah now we can all be quiet yeah and where the hell can all be quiet yeah and where the hell can all be quiet yeah and where the hell were you guys last week including her I were you guys last week including her I were you guys last week including her I mean I was in happy Cartagena all right I'd I was in happy Cartagena all right I'd much rather be there than where you were much rather be there than where you were much rather be there than where you were of course I was actually at my my son's of course I was actually at my my son's of course I was actually at my my son's my son was having an end of this like my son was having an end of this like my son was having an end of this like they have this official event when the they have this official event when the they have this official event when the Juniors become seniors and I just Juniors become seniors and I just Juniors become seniors and I just couldn't miss that yeah I missed that couldn't miss that yeah I missed that couldn't miss that yeah I missed that event so he's now yeah well we missed event so he's now yeah well we missed event so he's now yeah well we missed you guys we missed you guys three years you guys we missed you guys three years you guys we missed you guys three years wow yeah can you believe that yep wow yeah can you believe that yep wow yeah can you believe that yep incredible incredible incredible yeah what's up Bill where you been yeah what's up Bill where you been yeah what's up Bill where you been what's up people oh he's been traveling what's up people oh he's been traveling what's up people oh he's been traveling he's been at all these places you were he's been at all these places you were he's been at all these places you were in Nashville in Nashville in Nashville I was in Chattanooga I was in Chattanooga I was in Chattanooga Denver Denver Denver uh a couple of places in Texas uh San uh a couple of places in Texas uh San uh a couple of places in Texas uh San Jose Jose Jose uh jeez yeah yeah it was six weeks six uh jeez yeah yeah it was six weeks six uh jeez yeah yeah it was six weeks six weeks of travel yeah he's home

I did two weeks and I I don't want to I did two weeks and I I don't want to travel for another month or so yeah last travel for another month or so yeah last travel for another month or so yeah last night was the first night in my own bed night was the first night in my own bed night was the first night in my own bed in three so I'm I'm pretty happy to get in three so I'm I'm pretty happy to get in three so I'm I'm pretty happy to get home from Seattle y'all are better than home from Seattle y'all are better than home from Seattle y'all are better than I yeah I left the house and went to I yeah I left the house and went to I yeah I left the house and went to Seattle for the day and I am so I am so Seattle for the day and I am so I am so Seattle for the day and I am so I am so exhausted I I can't I can't do this shut exhausted I I can't I can't do this shut exhausted I I can't I can't do this shut up dude you know what last week I up dude you know what last week I up dude you know what last week I couldn't attend because I was giving a couldn't attend because I was giving a couldn't attend because I was giving a talk at the same time and and um yeah I was giving two talks and and um yeah I was giving two talks last week and both of them were virtual last week and both of them were virtual last week and both of them were virtual oh people was like oh what are you oh people was like oh what are you oh people was like oh what are you traveling to give this dog and I was traveling to give this dog and I was traveling to give this dog and I was like no it's virtual it's uh and then like no it's virtual it's uh and then like no it's virtual it's uh and then they were like looking at me super like they were like looking at me super like they were like looking at me super like weird like what virtual still this still weird like what virtual still this still weird like what virtual still this still exist exist exist virtual's where it's at yeah yeah virtual's where it's at yeah yeah virtual's where it's at yeah yeah so hey Bill we were just talking about so hey Bill we were just talking about so hey Bill we were just talking about smart cities and Qualcomm Smart City smart cities and Qualcomm Smart City smart cities and Qualcomm Smart City initiative and stuff and you know some initiative and stuff and you know some initiative and stuff and you know some of the ways that they were uh they had of the ways that they were uh they had of the ways that they were uh they had announced they were going to Market like announced they were going to Market like announced they were going to Market like a year ago or two years ago and uh Steve a year ago or two years ago and uh Steve a year ago or two years ago and uh Steve was talking about how he's seen some uh was talking about how he's seen some uh was talking about how he's seen some uh wins on their part uh what what are you wins on their part uh what what are you wins on their part uh what what are you saying saying saying I'm not seeing much of anything and I'll I'm not seeing much of anything and I'll I'm not seeing much of anything and I'll tell you why tell you why tell you why um predominantly because they're I mean um predominantly because they're I mean um predominantly because they're I mean look I believe that their Tech I believe look I believe that their Tech I believe look I believe that their Tech I believe their technology and their capabilities their technology and their capabilities their technology and their capabilities technologically you know speaking are

technologically you know speaking are technologically you know speaking are solid solid solid um but they're at such a low level it's um but they're at such a low level it's um but they're at such a low level it's hard to demonstrate that it was a hard to demonstrate that it was a hard to demonstrate that it was a Qualcomm win Qualcomm win Qualcomm win when in actuality it's a it's a cellular when in actuality it's a it's a cellular when in actuality it's a it's a cellular carrier you know Telco wind carrier you know Telco wind carrier you know Telco wind um you know um you know um you know um that that's just the way that I see um that that's just the way that I see um that that's just the way that I see it I mean you know I I definitely see it I mean you know I I definitely see it I mean you know I I definitely see much more in the way of uh I see Laura much more in the way of uh I see Laura much more in the way of uh I see Laura and Laura Wan actually doing something and Laura Wan actually doing something and Laura Wan actually doing something um you know which is um you know which is um you know which is I think it's good I think it's good I think it's good um but it it had it still it still has um but it it had it still it still has um but it it had it still it still has its specific place if you need data its specific place if you need data its specific place if you need data small bits of data not streaming not small bits of data not streaming not small bits of data not streaming not real time that kind of thing then it's real time that kind of thing then it's real time that kind of thing then it's perfect like water metering and things perfect like water metering and things perfect like water metering and things like that it's perfect it's a low-cost like that it's perfect it's a low-cost like that it's perfect it's a low-cost Network that actually gets the job done Network that actually gets the job done Network that actually gets the job done um I believe that Qualcomm has support um I believe that Qualcomm has support um I believe that Qualcomm has support for Laura when if I'm not mistaken for Laura when if I'm not mistaken for Laura when if I'm not mistaken [Music] [Music] [Music] um sort of they don't really talk much sort of they don't really talk much about that yeah I can't imagine they do about that yeah I can't imagine they do about that yeah I can't imagine they do I mean maybe maybe like 5G or a Wi-Fi I mean maybe maybe like 5G or a Wi-Fi I mean maybe maybe like 5G or a Wi-Fi back haul that kind of stuff or maybe back haul that kind of stuff or maybe back haul that kind of stuff or maybe pulling in one of their parts yeah pulling in one of their parts yeah pulling in one of their parts yeah Partners yeah Partners yeah Partners yeah competing against them on a chipset competing against them on a chipset competing against them on a chipset standpoint I mean but here's what I'm standpoint I mean but here's what I'm standpoint I mean but here's what I'm seeing so so when we talk about module seeing so so when we talk about module seeing so so when we talk about module providers right like I mean quicktell is providers right like I mean quicktell is providers right like I mean quicktell is by far and above my favorite

by far and above my favorite by far and above my favorite um I mean I've known those guys since um I mean I've known those guys since um I mean I've known those guys since they were 30 people and and and now you they were 30 people and and and now you they were 30 people and and and now you know they're the 800 pound gorilla but know they're the 800 pound gorilla but know they're the 800 pound gorilla but they are launching uh you know Solutions they are launching uh you know Solutions they are launching uh you know Solutions in the quote-unquote smart space that in the quote-unquote smart space that in the quote-unquote smart space that include all transports include all transports include all transports and and that's why I thought it you know and and that's why I thought it you know and and that's why I thought it you know I thought Qualcomm I might have had I thought Qualcomm I might have had I thought Qualcomm I might have had something you know in the you know LP something you know in the you know LP something you know in the you know LP wearing space wearing space wearing space um because that's what quick child is um because that's what quick child is um because that's what quick child is doing but quicktell fixes a lot of uh doing but quicktell fixes a lot of uh doing but quicktell fixes a lot of uh the bugs that they find when they the bugs that they find when they the bugs that they find when they release a new chipset because you know release a new chipset because you know release a new chipset because you know they fix it and they tag it and then as they fix it and they tag it and then as they fix it and they tag it and then as Qualcomm catches up they remove the tags Qualcomm catches up they remove the tags Qualcomm catches up they remove the tags and remove that that support but um I and remove that that support but um I and remove that that support but um I mean I think I think we're going to see mean I think I think we're going to see mean I think I think we're going to see a lot more this year across the board uh a lot more this year across the board uh a lot more this year across the board uh in in iot and and smart uh smart city in in iot and and smart uh smart city in in iot and and smart uh smart city solutions and and just let me let me let solutions and and just let me let me let solutions and and just let me let me let me do this I said it in my post I'm me do this I said it in my post I'm me do this I said it in my post I'm going to say it again going to say it again going to say it again Chattanooga is killing it oh really I I Chattanooga is killing it oh really I I Chattanooga is killing it oh really I I didn't see that post I saw that and I'm didn't see that post I saw that and I'm didn't see that post I saw that and I'm like okay now I want to hear more like okay now I want to hear more like okay now I want to hear more because would you ever think that would because would you ever think that would because would you ever think that would you oh and and I mean I mean like I knew you oh and and I mean I mean like I knew you oh and and I mean I mean like I knew that they were doing things but you know that they were doing things but you know that they were doing things but you know how I mean I think I've been like on on how I mean I think I've been like on on how I mean I think I've been like on on a rant about the fact that you you a rant about the fact that you you a rant about the fact that you you really can't have a smart City unless really can't have a smart City unless really can't have a smart City unless you have a smart grid so in essence City you have a smart grid so in essence City you have a smart grid so in essence City and the utility need to work together and the utility need to work together and the utility need to work together yeah and there are a number of I mean in yeah and there are a number of I mean in yeah and there are a number of I mean in Texas you have it right Austin uh is on

Texas you have it right Austin uh is on Texas you have it right Austin uh is on I mean Austin Energy is owned by Austin I mean Austin Energy is owned by Austin I mean Austin Energy is owned by Austin but they don't collaborate in the way but they don't collaborate in the way but they don't collaborate in the way that you would think they would that you would think they would that you would think they would um in Chattanooga EPB um in Chattanooga EPB um in Chattanooga EPB which does the utility which does the utility which does the utility literally helped the city establish literally helped the city establish literally helped the city establish their Broadband strategy and then their Broadband strategy and then their Broadband strategy and then chipped in so Public public private chipped in so Public public private chipped in so Public public private private public private private public private private public private all of those Partnerships right I'm all of those Partnerships right I'm all of those Partnerships right I'm saying Public public partnership private saying Public public partnership private saying Public public partnership private private partnership and in private private partnership and in private private partnership and in private Public Partnerships Public Partnerships Public Partnerships that got them across the board I feel that got them across the board I feel that got them across the board I feel it's very incestuous out here it is I it's very incestuous out here it is I it's very incestuous out here it is I mean there's some entanglements going on mean there's some entanglements going on mean there's some entanglements going on and we should we should just chime in and we should we should just chime in and we should we should just chime in Tom what's going on over there I see you Tom what's going on over there I see you Tom what's going on over there I see you Googling yeah Googling yeah Googling yeah I'm good yeah how are you guys all right I'm good yeah how are you guys all right I'm good yeah how are you guys all right so you had a cold come event so you had a cold come event so you had a cold come event yes yeah today yes and how's it going yes yeah today yes and how's it going yes yeah today yes and how's it going we don't know yet we we did a little bit we don't know yet we we did a little bit we don't know yet we we did a little bit of networking and um had a beverage last of networking and um had a beverage last of networking and um had a beverage last night that's all we've done so far yeah night that's all we've done so far yeah night that's all we've done so far yeah okay crazy week there's like what okay crazy week there's like what okay crazy week there's like what Microsoft build there's a Dell tech Microsoft build there's a Dell tech Microsoft build there's a Dell tech world I'm doing Honeywell connect again world I'm doing Honeywell connect again world I'm doing Honeywell connect again there's this so I [ __ ] his insanity there's this so I [ __ ] his insanity there's this so I [ __ ] his insanity where's the Honeywell connect where's the Honeywell connect where's the Honeywell connect Honeywell connect was virtual Honeywell connect was virtual Honeywell connect was virtual so they uh announced some new uh uh so they uh announced some new uh uh so they uh announced some new uh uh smart building stuff enabled by Forge so smart building stuff enabled by Forge so smart building stuff enabled by Forge so and you can there's a lot of stuff

and you can there's a lot of stuff and you can there's a lot of stuff online right now with the Microsoft online right now with the Microsoft online right now with the Microsoft build build build um massive announcements yesterday lots um massive announcements yesterday lots um massive announcements yesterday lots of AI nonsense yeah I mean dude let's of AI nonsense yeah I mean dude let's of AI nonsense yeah I mean dude let's talk about heavy Kool-Aid I mean when talk about heavy Kool-Aid I mean when talk about heavy Kool-Aid I mean when you listen to the Satya Nadella keynote you listen to the Satya Nadella keynote you listen to the Satya Nadella keynote you just like going it really is hard to you just like going it really is hard to you just like going it really is hard to you almost feel like oh my God this is you almost feel like oh my God this is you almost feel like oh my God this is just incredible right but then I I all just incredible right but then I I all just incredible right but then I I all yesterday I sat in sessions and you yesterday I sat in sessions and you yesterday I sat in sessions and you start to realize oh my God okay so I've start to realize oh my God okay so I've start to realize oh my God okay so I've seen that tool before they're just seen that tool before they're just seen that tool before they're just putting lipstick on it but then training the llm is like but then training the llm is like friggin hard and so you know you know friggin hard and so you know you know friggin hard and so you know you know what man what man what man it is so folks listening out there if it is so folks listening out there if it is so folks listening out there if you think this [ __ ] is easy you're in for a big surprise you're in for a big surprise what straight up it is easy for creating what straight up it is easy for creating what straight up it is easy for creating fraud for them and nonsense and and fraud for them and nonsense and and fraud for them and nonsense and and misinformation that's the problem that's misinformation that's the problem that's misinformation that's the problem that's the problem and the other thing is is the problem and the other thing is is the problem and the other thing is is that you know both Microsoft and Google that you know both Microsoft and Google that you know both Microsoft and Google have a twisted view on what responsible have a twisted view on what responsible have a twisted view on what responsible AI is is as they describe it it sounds a AI is is as they describe it it sounds a AI is is as they describe it it sounds a lot more like ethical AI I mean you know lot more like ethical AI I mean you know lot more like ethical AI I mean you know they break it down and say you hear the they break it down and say you hear the they break it down and say you hear the components but then it's like that's components but then it's like that's components but then it's like that's ethical AI what about responsible Ai and ethical AI what about responsible Ai and ethical AI what about responsible Ai and that that includes the vendor right do that that includes the vendor right do that that includes the vendor right do they are they responsible in releasing

they are they responsible in releasing they are they responsible in releasing you know uh safe and quality tools and you know uh safe and quality tools and you know uh safe and quality tools and platforms that that's part of platforms that that's part of platforms that that's part of responsible AI the kpi the kpi is not responsible AI the kpi the kpi is not responsible AI the kpi the kpi is not responsibility it's speed so just ship responsibility it's speed so just ship responsibility it's speed so just ship it yeah you'll figure it out later MVP it yeah you'll figure it out later MVP it yeah you'll figure it out later MVP baby well it's almost like we went baby well it's almost like we went baby well it's almost like we went through this whole wave of nonsense with through this whole wave of nonsense with through this whole wave of nonsense with iot you know with the branding like iot you know with the branding like iot you know with the branding like everything everything was branded yeah everything everything was branded yeah everything everything was branded yeah and same thing with Edge everything was and same thing with Edge everything was and same thing with Edge everything was branded that way now we're it's not just branded that way now we're it's not just branded that way now we're it's not just branding you got Microsoft and Google branding you got Microsoft and Google branding you got Microsoft and Google like not only going and pushing that like not only going and pushing that like not only going and pushing that brand like crazy but they're also brand like crazy but they're also brand like crazy but they're also allowing it into every bit of their allowing it into every bit of their allowing it into every bit of their software develop on the developer side software develop on the developer side software develop on the developer side as well as the end user side and just as well as the end user side and just as well as the end user side and just letting it in and putting it in all of letting it in and putting it in all of letting it in and putting it in all of their um all of their software yeah so their um all of their software yeah so their um all of their software yeah so it's like okay let it in we'll figure it it's like okay let it in we'll figure it it's like okay let it in we'll figure it out later and that's where we're just out later and that's where we're just out later and that's where we're just like the risk is insane I I predict that like the risk is insane I I predict that like the risk is insane I I predict that before the year ends at some smart City before the year ends at some smart City before the year ends at some smart City conference some guy is going to be on conference some guy is going to be on conference some guy is going to be on stage and it's going to call mesh stage and it's going to call mesh stage and it's going to call mesh topology AI it's gonna rush rush them topology AI it's gonna rush rush them topology AI it's gonna rush rush them like from right on the stage and just like from right on the stage and just like from right on the stage and just clock from body okay it's the new iot clock from body okay it's the new iot clock from body okay it's the new iot just like grab your stuff from 15 years just like grab your stuff from 15 years just like grab your stuff from 15 years ago AI in front of it and it's awesome ago AI in front of it and it's awesome ago AI in front of it and it's awesome well that seems to be the only way David well that seems to be the only way David well that seems to be the only way David you're going to make any money with AI you're going to make any money with AI you're going to make any money with AI no you make money off of courses hard no you make money off of courses hard no you make money off of courses hard you know like simulation MIT Harvard all you know like simulation MIT Harvard all you know like simulation MIT Harvard all these guys had like you know as soon as these guys had like you know as soon as these guys had like you know as soon as Bitcoin and blockchain and crypto became

Bitcoin and blockchain and crypto became Bitcoin and blockchain and crypto became a thing first thing they did was start a thing first thing they did was start a thing first thing they did was start courses on it courses on it courses on it and charge thousands of dollars and then and charge thousands of dollars and then and charge thousands of dollars and then you had a everybody in there whatever you had a everybody in there whatever you had a everybody in there whatever dog come up with a get rich on crypto or dog come up with a get rich on crypto or dog come up with a get rich on crypto or how to create a disruptive blockchain how to create a disruptive blockchain how to create a disruptive blockchain um application uh and those are the um application uh and those are the um application uh and those are the people who made all the money people who made all the money people who made all the money you know I mean honestly we all have to you know I mean honestly we all have to you know I mean honestly we all have to be honest here this isn't [ __ ] this be honest here this isn't [ __ ] this be honest here this isn't [ __ ] this is so I have a so I have a question same is so I have a so I have a question same is so I have a so I have a question same thing who made all the money thing who made all the money thing who made all the money it's like these these people do it's like these these people do it's like these these people do coursework and then now it's prompt coursework and then now it's prompt coursework and then now it's prompt engineering and then if you really look engineering and then if you really look engineering and then if you really look at what prompt engineering is that's at what prompt engineering is that's at what prompt engineering is that's like wait a minute I really need to what like wait a minute I really need to what like wait a minute I really need to what you need to do is like it's not about you need to do is like it's not about you need to do is like it's not about people just screwing around with chat people just screwing around with chat people just screwing around with chat GPT you actually need to test and GPT you actually need to test and GPT you actually need to test and understand the dis disconnect between understand the dis disconnect between understand the dis disconnect between how humans communicate and how the how humans communicate and how the how humans communicate and how the machine communicates but then this thing machine communicates but then this thing machine communicates but then this thing is always evolving is always evolving is always evolving and it's also can be very specific Mark and it's also can be very specific Mark and it's also can be very specific Mark is very entertaining he smiles is very entertaining he smiles is very entertaining he smiles engineering stuff when you see these engineering stuff when you see these engineering stuff when you see these courses and these these people putting courses and these these people putting courses and these these people putting these things out it's just like these things out it's just like these things out it's just like really really really and anyone who buys into this stuff just and anyone who buys into this stuff just and anyone who buys into this stuff just really doesn't is not doing the research really doesn't is not doing the research really doesn't is not doing the research that we're doing I I put my life savings that we're doing I I put my life savings that we're doing I I put my life savings on a rig bulata nft and it seems like on a rig bulata nft and it seems like on a rig bulata nft and it seems like I'm not going to be I'm not going to be I'm not going to be I'm not going to be I'm not going to be I'm not going to be able to retire before I'm like 100. oh

able to retire before I'm like 100. oh able to retire before I'm like 100. oh my gosh thanks Rick where does he come my gosh thanks Rick where does he come my gosh thanks Rick where does he come up with this stuff and the metaverse and all these scams and the metaverse and all these scams it's nuts um the no but look oh Jokes it's nuts um the no but look oh Jokes it's nuts um the no but look oh Jokes Aside like like seriously if I can say Aside like like seriously if I can say Aside like like seriously if I can say one serious thing one serious thing one serious thing um no you can't serious you know if we collectively we serious you know if we collectively we are going to be in a world of hurt if are going to be in a world of hurt if are going to be in a world of hurt if folks don't have the the capacity to folks don't have the the capacity to folks don't have the the capacity to like read something objectively and a like read something objectively and a like read something objectively and a question just just that like if we don't question just just that like if we don't question just just that like if we don't have basic comprehension basic critical have basic comprehension basic critical have basic comprehension basic critical thinking uh people are going to get full thinking uh people are going to get full thinking uh people are going to get full old because what's out there is pretty old because what's out there is pretty old because what's out there is pretty good if you don't know what you're good if you don't know what you're good if you don't know what you're looking at that's that's the thing uh looking at that's that's the thing uh looking at that's that's the thing uh Leonard Irish whiskey please Leonard Irish whiskey please Leonard Irish whiskey please yeah yeah yeah but I think we are in the same uh but I think we are in the same uh but I think we are in the same uh situation than 10 years ago with the IOD situation than 10 years ago with the IOD situation than 10 years ago with the IOD right everyone was an expert iot would right everyone was an expert iot would right everyone was an expert iot would solve will solve the wall uh everything solve will solve the wall uh everything solve will solve the wall uh everything will be connected and so on and so on will be connected and so on and so on will be connected and so on and so on right and everyone was an expert but we right and everyone was an expert but we right and everyone was an expert but we didn't have iot as it's going to didn't have iot as it's going to didn't have iot as it's going to threatened threatened threatened you know the reality that of all the you know the reality that of all the you know the reality that of all the media that we're consuming and all the media that we're consuming and all the media that we're consuming and all the news and all of the things that we're news and all of the things that we're news and all of the things that we're doing with our Enterprise we didn't have doing with our Enterprise we didn't have doing with our Enterprise we didn't have that threat and that risk in that that threat and that risk in that that threat and that risk in that the possibility of just wreaking havoc the possibility of just wreaking havoc the possibility of just wreaking havoc on our country on our globe that's what

on our country on our globe that's what on our country on our globe that's what that technology didn't provide that AI that technology didn't provide that AI that technology didn't provide that AI I mean AI introduces a lot of fear I mean AI introduces a lot of fear I mean AI introduces a lot of fear things that could happen that but but things that could happen that but but things that could happen that but but you had you had these uh Die Hard movies you had you had these uh Die Hard movies you had you had these uh Die Hard movies the third part or the first part I don't the third part or the first part I don't the third part or the first part I don't remember I know that they have the Die remember I know that they have the Die remember I know that they have the Die Hard movie Terminator Hard movie Terminator Hard movie Terminator that's right and this was because it was that's right and this was because it was that's right and this was because it was connected so I mean uh no even the connected so I mean uh no even the connected so I mean uh no even the Hollywood was proving that iot was a Hollywood was proving that iot was a Hollywood was proving that iot was a threat for for the war for the country threat for for the war for the country threat for for the war for the country so um that's still that's still a true so um that's still that's still a true so um that's still that's still a true point though I mean it it I I mean I point though I mean it it I I mean I point though I mean it it I I mean I believe it 100 is is the the lack of believe it 100 is is the the lack of believe it 100 is is the the lack of diligence when um when applying cyber diligence when um when applying cyber diligence when um when applying cyber security security security um as as a you know foundational layer um as as a you know foundational layer um as as a you know foundational layer the AI yeah I just think is absolutely the AI yeah I just think is absolutely the AI yeah I just think is absolutely ridiculous because you're running you ridiculous because you're running you ridiculous because you're running you know with no guard rails and you know know with no guard rails and you know know with no guard rails and you know you're you're making you're making you're you're making you're making you're you're making you're making assumptions that you know people are assumptions that you know people are assumptions that you know people are gonna act responsibly when the very gonna act responsibly when the very gonna act responsibly when the very first thing someone wants to see is how first thing someone wants to see is how first thing someone wants to see is how far can I go far can I go far can I go well the other thing too I think well the other thing too I think well the other thing too I think questioned a lot lately and I was in questioned a lot lately and I was in questioned a lot lately and I was in Cincinnati at a large client last week Cincinnati at a large client last week Cincinnati at a large client last week and the question that came up was who and the question that came up was who and the question that came up was who owns the data yeah oh my God that's been owns the data yeah oh my God that's been owns the data yeah oh my God that's been forever where does the data go how does forever where does the data go how does forever where does the data go how does it get processed does it do the people it get processed does it do the people it get processed does it do the people who create this stuff even know who owns who create this stuff even know who owns who create this stuff even know who owns it what happens because it's a lot of it it what happens because it's a lot of it it what happens because it's a lot of it is right box-ish and you can and unless

is right box-ish and you can and unless is right box-ish and you can and unless it's a very especially and you know I it's a very especially and you know I it's a very especially and you know I want to make a distinction here the want to make a distinction here the want to make a distinction here the public stuff like the the being in The public stuff like the the being in The public stuff like the the being in The Bard and stuff that they're putting out Bard and stuff that they're putting out Bard and stuff that they're putting out and trying to front front end uh the and trying to front front end uh the and trying to front front end uh the internet with or the web with that internet with or the web with that internet with or the web with that that's the stuff where the guardrail that's the stuff where the guardrail that's the stuff where the guardrail tools and the tuning stuff tools and the tuning stuff tools and the tuning stuff I highly doubt that it's going to be I highly doubt that it's going to be I highly doubt that it's going to be able to rein in the impact of humanity able to rein in the impact of humanity able to rein in the impact of humanity which is going back to what we've said which is going back to what we've said which is going back to what we've said many many times on the show if you ever many many times on the show if you ever many many times on the show if you ever if you know about the history of the web if you know about the history of the web if you know about the history of the web you know in the back end it's super you know in the back end it's super you know in the back end it's super dirty you know it there is there is dirty you know it there is there is dirty you know it there is there is nothing uh let's put it this way nothing uh let's put it this way nothing uh let's put it this way um Jesus Christ and the Bible do not um Jesus Christ and the Bible do not um Jesus Christ and the Bible do not rank on the top of the list of things rank on the top of the list of things rank on the top of the list of things people look for on the in on the web people look for on the in on the web people look for on the in on the web right and right and right and um it's I don't think these guys are um it's I don't think these guys are um it's I don't think these guys are prepared or have the tools to to control prepared or have the tools to to control prepared or have the tools to to control um you know control these models man and um you know control these models man and um you know control these models man and um and that's one thing okay and that's um and that's one thing okay and that's um and that's one thing okay and that's risk at a different level below when we risk at a different level below when we risk at a different level below when we start to look at how Enterprises might start to look at how Enterprises might start to look at how Enterprises might be able to leverage the technology be able to leverage the technology be able to leverage the technology there's just going to be a whole bunch there's just going to be a whole bunch there's just going to be a whole bunch of disappointment of disappointment of disappointment because it this stuff is real I mean for because it this stuff is real I mean for because it this stuff is real I mean for them to to train any of these gpts it's them to to train any of these gpts it's them to to train any of these gpts it's a tremendous amount of expertise and a tremendous amount of expertise and a tremendous amount of expertise and energy okay

energy okay energy okay and um time and investment and all of and um time and investment and all of and um time and investment and all of that to produce a technology that to produce a technology that to produce a technology and these foundational models that are and these foundational models that are and these foundational models that are not that good I kind of equate it kind not that good I kind of equate it kind not that good I kind of equate it kind of like crazy equate it to of like crazy equate it to of like crazy equate it to um folks that really want Wireless um folks that really want Wireless um folks that really want Wireless connectivity and they want five dollars connectivity and they want five dollars connectivity and they want five dollars but they end up going with 5G private 5G but they end up going with 5G private 5G but they end up going with 5G private 5G because they can't trust anything else because they can't trust anything else because they can't trust anything else that's out there and and they know it's that's out there and and they know it's that's out there and and they know it's risky and so it's like with Enterprises risky and so it's like with Enterprises risky and so it's like with Enterprises will they will we get to a point where will they will we get to a point where will they will we get to a point where they they say yes we do want to embrace they they say yes we do want to embrace they they say yes we do want to embrace AI but we want to only embrace the data AI but we want to only embrace the data AI but we want to only embrace the data that we are creating in the models that that we are creating in the models that that we are creating in the models that we have that's right and this the all of we have that's right and this the all of we have that's right and this the all of the data maybe we've been collecting the data maybe we've been collecting the data maybe we've been collecting forever and we just know we're like what forever and we just know we're like what forever and we just know we're like what have we been doing with any of that in have we been doing with any of that in have we been doing with any of that in well maybe there is a chance for us to well maybe there is a chance for us to well maybe there is a chance for us to actually leverage AI in a smart way that actually leverage AI in a smart way that actually leverage AI in a smart way that that pulls in our our private data and that pulls in our our private data and that pulls in our our private data and it's only used by in our internal it's only used by in our internal it's only used by in our internal employees if you are able to Stephanie employees if you are able to Stephanie employees if you are able to Stephanie if you're able to get it if you're able if you're able to get it if you're able if you're able to get it if you're able to access your private data in the cloud to access your private data in the cloud to access your private data in the cloud right I mean so if you're use if you use right I mean so if you're use if you use right I mean so if you're use if you use AI tools for you with your private data AI tools for you with your private data AI tools for you with your private data produce it for your customer or for your produce it for your customer or for your produce it for your customer or for your own company do you really own that data own company do you really own that data own company do you really own that data [Music] [Music] [Music] um yeah because it wasn't generated um yeah because it wasn't generated um yeah because it wasn't generated in-house no but yeah I guess it's it's

in-house no but yeah I guess it's it's in-house no but yeah I guess it's it's who owns the date is who's storing the who owns the date is who's storing the who owns the date is who's storing the data yeah yeah I don't know something on data yeah yeah I don't know something on data yeah yeah I don't know something on a different level yeah anyways a lot of a different level yeah anyways a lot of a different level yeah anyways a lot of our these are question marks and I think our these are question marks and I think our these are question marks and I think people are going you know ahead you know people are going you know ahead you know people are going you know ahead you know head first with this thing and not head first with this thing and not head first with this thing and not stepping back and asking the the stepping back and asking the the stepping back and asking the the important questions that not only important questions that not only important questions that not only Enterprises but consumers as well right Enterprises but consumers as well right Enterprises but consumers as well right and I I you know what I think is really and I I you know what I think is really and I I you know what I think is really funny is everyone goes oh you know chat funny is everyone goes oh you know chat funny is everyone goes oh you know chat GPT is so successful it's like by what GPT is so successful it's like by what GPT is so successful it's like by what measure my question is this is the you know no my question is this is the you know no it's not curiosity is is a curiosity it's not curiosity is is a curiosity it's not curiosity is is a curiosity something uh that's sustainable right something uh that's sustainable right something uh that's sustainable right because I think most people are doing because I think most people are doing because I think most people are doing this thing or created accounts because this thing or created accounts because this thing or created accounts because they're curious about it oh yeah I mean they're curious about it oh yeah I mean they're curious about it oh yeah I mean well I don't yeah dollars a month just well I don't yeah dollars a month just well I don't yeah dollars a month just because of that making money but so I'm because of that making money but so I'm because of that making money but so I'm gonna go back to something that Elon gonna go back to something that Elon gonna go back to something that Elon said in his interview with David Barber said in his interview with David Barber said in his interview with David Barber last Tuesday on CNBC that he was the last Tuesday on CNBC that he was the last Tuesday on CNBC that he was the initial 50 million dollar investment initial 50 million dollar investment initial 50 million dollar investment investor in open it doesn't matter investor in open it doesn't matter investor in open it doesn't matter whatever okay and it was supposed to be whatever okay and it was supposed to be whatever okay and it was supposed to be open source open source open source and free right it was an educational and free right it was an educational and free right it was an educational thing that he started for 50 million thing that he started for 50 million thing that he started for 50 million bucks before they decided to do the bucks before they decided to do the bucks before they decided to do the for-profit scenario if it stayed open for-profit scenario if it stayed open for-profit scenario if it stayed open source source source and available to the world would we be and available to the world would we be and available to the world would we be having a different conversation about AI

having a different conversation about AI having a different conversation about AI today no today no today no yeah absolutely not why not yeah it yeah absolutely not why not yeah it yeah absolutely not why not yeah it would be it is a matter of as a matter would be it is a matter of as a matter would be it is a matter of as a matter of fact the open source end of it of fact the open source end of it of fact the open source end of it exacerbates the situation from my exacerbates the situation from my exacerbates the situation from my perspective okay well I mean look if it's open all right well I mean look if it's open all right let's go back to the let's go back to let's go back to the let's go back to let's go back to the let's go back to the what uh the uh the open source the what uh the uh the open source the what uh the uh the open source attack on the on the cloud right that attack on the on the cloud right that attack on the on the cloud right that was was was that was when what was it uh solar winds that was when what was it uh solar winds that was when what was it uh solar winds right they had they had that that's an right they had they had that that's an right they had they had that that's an open source thing open source thing open source thing uh and if you think that and and I mean uh and if you think that and and I mean uh and if you think that and and I mean who's going to maintain open source who's going to maintain open source who's going to maintain open source who's going to take care of it who's who's going to take care of it who's who's going to take care of it who's going to monitor it who's going to going to monitor it who's going to going to monitor it who's going to manage it everybody's the the whole deal manage it everybody's the the whole deal manage it everybody's the the whole deal with it is that you're coming you're with it is that you're coming you're with it is that you're coming you're contributing you make modifications you contributing you make modifications you contributing you make modifications you contribute back who's auditing any of contribute back who's auditing any of contribute back who's auditing any of that that that that's the that's a massive problem you that's the that's a massive problem you that's the that's a massive problem you know we had I was having a conversation know we had I was having a conversation know we had I was having a conversation last night with Tim Crawford who's here last night with Tim Crawford who's here last night with Tim Crawford who's here at this event and he said that he had a at this event and he said that he had a at this event and he said that he had a meeting he he um he does a lot of meeting he he um he does a lot of meeting he he um he does a lot of fractional CIO work and he's in tune fractional CIO work and he's in tune fractional CIO work and he's in tune with a lot of the cios and they've they with a lot of the cios and they've they with a lot of the cios and they've they had a meeting with the head of the EU had a meeting with the head of the EU had a meeting with the head of the EU who's managing the regulatory side of AI who's managing the regulatory side of AI who's managing the regulatory side of AI and you know they're they're way more and you know they're they're way more and you know they're they're way more serious about this and we are in the serious about this and we are in the serious about this and we are in the states and he said that they had a group states and he said that they had a group states and he said that they had a group of you know a big group of cios that of you know a big group of cios that of you know a big group of cios that were on the call and there was a

were on the call and there was a were on the call and there was a consensus that they're not embracing it consensus that they're not embracing it consensus that they're not embracing it and the other consensus was is massive and the other consensus was is massive and the other consensus was is massive guidelines and you talked about God guidelines and you talked about God guidelines and you talked about God wires wires wires um and that they they just don't see um and that they they just don't see um and that they they just don't see them opening up their their systems them opening up their their systems them opening up their their systems their software and their employees to their software and their employees to their software and their employees to generative AI right because of the risk generative AI right because of the risk generative AI right because of the risk and that they're not ready for it and and that they're not ready for it and and that they're not ready for it and they're getting serious about it they're getting serious about it they're getting serious about it Meanwhile we're here in the states and Meanwhile we're here in the states and Meanwhile we're here in the states and there's only been a few like there's only been a few like there's only been a few like Congressional meetings on it and those Congressional meetings on it and those Congressional meetings on it and those have been like like that's a joke a joke have been like like that's a joke a joke have been like like that's a joke a joke and here and these things are gonna and here and these things are gonna and here and these things are gonna they're gonna pass Us by before any they're gonna pass Us by before any they're gonna pass Us by before any regulatory or requirements or anything regulatory or requirements or anything regulatory or requirements or anything that someone's holding someone that someone's holding someone that someone's holding someone accountable for so let's not get into accountable for so let's not get into accountable for so let's not get into politics but we're we're we have all politics but we're we're we have all politics but we're we're we have all their priorities politically exactly their priorities politically exactly their priorities politically exactly unless you say that right there's a lot unless you say that right there's a lot unless you say that right there's a lot there's a lot of things that are taking there's a lot of things that are taking there's a lot of things that are taking over priority we're pressing but you over priority we're pressing but you over priority we're pressing but you know another bit also with your comments know another bit also with your comments know another bit also with your comments on on where does the data go uh and I on on where does the data go uh and I on on where does the data go uh and I think this was the Samsung the back also think this was the Samsung the back also think this was the Samsung the back also what happens when you take a public what happens when you take a public what happens when you take a public model and you upload private data to do model and you upload private data to do model and you upload private data to do something then right I mean it's well in something then right I mean it's well in something then right I mean it's well in this case we know the answer is good this case we know the answer is good this case we know the answer is good luck there is no answer you know like luck there is no answer you know like luck there is no answer you know like the data is just out there yeah the data is just out there yeah the data is just out there yeah um and you know and I was um it was too um and you know and I was um it was too um and you know and I was um it was too long of a read I was tired but I was long of a read I was tired but I was long of a read I was tired but I was looking at uh looking at uh looking at uh yep you're Frozen dude uh you know some yep you're Frozen dude uh you know some yep you're Frozen dude uh you know some oh did I free yeah but it's okay keep

oh did I free yeah but it's okay keep oh did I free yeah but it's okay keep going it's us so I was I was wondering going it's us so I was I was wondering going it's us so I was I was wondering if if maybe at least outside of the U.S if if maybe at least outside of the U.S if if maybe at least outside of the U.S where my gdpr uh you know has um you where my gdpr uh you know has um you where my gdpr uh you know has um you know has teeth if there could at least know has teeth if there could at least know has teeth if there could at least be you know like people get fined and be you know like people get fined and be you know like people get fined and because it's costing them money they because it's costing them money they because it's costing them money they will have to I don't know at least will have to I don't know at least will have to I don't know at least delete the data that was uploaded but we delete the data that was uploaded but we delete the data that was uploaded but we have nothing like that in the US okay so have nothing like that in the US okay so have nothing like that in the US okay so I would upload what data David where I would upload what data David where I would upload what data David where does where is the morality of it start does where is the morality of it start does where is the morality of it start and stop yeah and stop yeah and stop yeah well I don't know if it's a moral issue well I don't know if it's a moral issue well I don't know if it's a moral issue I think that the the the example I'm I think that the the the example I'm I think that the the the example I'm thinking about I think it was someone thinking about I think it was someone thinking about I think it was someone from Samsung that you know uploaded you from Samsung that you know uploaded you from Samsung that you know uploaded you know asking questions to GPT effectively know asking questions to GPT effectively know asking questions to GPT effectively loaded private data yeah the loaded private data yeah the loaded private data yeah the confidential incorporate yeah right into confidential incorporate yeah right into confidential incorporate yeah right into the model so that's that's the example the model so that's that's the example the model so that's that's the example that um that I was using uh Steve and that um that I was using uh Steve and that um that I was using uh Steve and and that data you know it's you know and that data you know it's you know and that data you know it's you know it's out there and it's one of those it's out there and it's one of those it's out there and it's one of those it's one of those things we're not going it's one of those things we're not going it's one of those things we're not going to know if it's gonna hurt him one way to know if it's gonna hurt him one way to know if it's gonna hurt him one way or another for years that's a good point or another for years that's a good point or another for years that's a good point well I saw that yesterday that Microsoft well I saw that yesterday that Microsoft well I saw that yesterday that Microsoft at Ms build they announced that you know at Ms build they announced that you know at Ms build they announced that you know one of the um I guess out of all the one of the um I guess out of all the one of the um I guess out of all the data you know one of the big things is data you know one of the big things is data you know one of the big things is about pictures themselves and how about pictures themselves and how about pictures themselves and how remember we were talking about how do we remember we were talking about how do we remember we were talking about how do we um you know the metadata that's behind um you know the metadata that's behind um you know the metadata that's behind it and how do we actually know whether it and how do we actually know whether it and how do we actually know whether that picture is real or not and what are that picture is real or not and what are that picture is real or not and what are they going to do about that and they they going to do about that and they they going to do about that and they announced using some kind of announced using some kind of announced using some kind of cryptographic uh watermarking on the cryptographic uh watermarking on the cryptographic uh watermarking on the images that essentially sources it and

images that essentially sources it and images that essentially sources it and actually says this was generated through actually says this was generated through actually says this was generated through a generative AI tool so it's not a real a generative AI tool so it's not a real a generative AI tool so it's not a real picture picture picture and so I'm like okay they're thinking and so I'm like okay they're thinking and so I'm like okay they're thinking about you know how do we Mark and have a about you know how do we Mark and have a about you know how do we Mark and have a trail that shows this is real versus trail that shows this is real versus trail that shows this is real versus something that was completely created by something that was completely created by something that was completely created by software software software it I it just I just didn't see how that it I it just I just didn't see how that it I it just I just didn't see how that was actually going to be there's still was actually going to be there's still was actually going to be there's still going to be they're still going to use going to be they're still going to use going to be they're still going to use those images as saying this is fact yeah those images as saying this is fact yeah those images as saying this is fact yeah how as Citizens and readers of content how as Citizens and readers of content how as Citizens and readers of content want to be able to just disseminate all want to be able to just disseminate all want to be able to just disseminate all of that yeah I know you know on uh say of that yeah I know you know on uh say of that yeah I know you know on uh say you know say on on LinkedIn Instagram you know say on on LinkedIn Instagram you know say on on LinkedIn Instagram Twitter you know you have like a Twitter you know you have like a Twitter you know you have like a sponsored post which will be clear I sponsored post which will be clear I sponsored post which will be clear I like if I'm being sponsored by a brand like if I'm being sponsored by a brand like if I'm being sponsored by a brand that's out there but you know in some that's out there but you know in some that's out there but you know in some cases we we're just you know like we cases we we're just you know like we cases we we're just you know like we just react to things too quickly that I just react to things too quickly that I just react to things too quickly that I don't think like even if we did that you don't think like even if we did that you don't think like even if we did that you know like this image was generated by know like this image was generated by know like this image was generated by you know by you know a language you know by you know a language you know by you know a language we missed I mean wasn't there a fire at we missed I mean wasn't there a fire at we missed I mean wasn't there a fire at the Pentagon the other day the Pentagon the other day the Pentagon the other day right and and and the cost and the right and and and the cost and the right and and and the cost and the energy energy energy and the the lag of raining that kind of and the the lag of raining that kind of and the the lag of raining that kind of uh you know impression false impression uh you know impression false impression uh you know impression false impression back is tremendous and that's the back is tremendous and that's the back is tremendous and that's the problem the thing is is that that fake problem the thing is is that that fake problem the thing is is that that fake content has much higher velocity and content has much higher velocity and content has much higher velocity and unfortunately veracity it's fake but in

unfortunately veracity it's fake but in unfortunately veracity it's fake but in itself in its fakeness itself in its fakeness itself in its fakeness it sticks damage is already done you it sticks damage is already done you it sticks damage is already done you know to undo that damage know to undo that damage know to undo that damage it it's it takes a it it's it takes a it it's it takes a thousands of times more effort thousands of times more effort thousands of times more effort you know what I'm saying and they always you know what I'm saying and they always you know what I'm saying and they always looks really they always talked about looks really they always talked about looks really they always talked about our next big war being a cyber War well our next big war being a cyber War well our next big war being a cyber War well can you imagine the power of these cyber can you imagine the power of these cyber can you imagine the power of these cyber criminals leveraging and using AI to criminals leveraging and using AI to criminals leveraging and using AI to just create Havoc within the grid within just create Havoc within the grid within just create Havoc within the grid within a city within infrastructure that's a city within infrastructure that's a city within infrastructure that's important to our existence the stock important to our existence the stock important to our existence the stock market I know if we if I see something market I know if we if I see something market I know if we if I see something like Chick-fil-A giving free chicken like Chick-fil-A giving free chicken like Chick-fil-A giving free chicken sandwiches like I I'm on my way sandwiches like I I'm on my way sandwiches like I I'm on my way that I would know and it would create that I would know and it would create that I would know and it would create like traffic and people are fighting and like traffic and people are fighting and like traffic and people are fighting and then you get there and it's not free now then you get there and it's not free now then you get there and it's not free now we're upset yeah burning down Chick-fil-A oh my God burning down Chick-fil-A oh my God that's a moral issue David that's a moral issue David that's a moral issue David we could all learn a lot from we could all learn a lot from we could all learn a lot from Chick-fil-A in their supply chain but Chick-fil-A in their supply chain but Chick-fil-A in their supply chain but hey you know what Mark I want to know hey you know what Mark I want to know hey you know what Mark I want to know from you you know when we were bringing from you you know when we were bringing from you you know when we were bringing up the whole open open source thingy uh up the whole open open source thingy uh up the whole open open source thingy uh you know what's your argument against it you know what's your argument against it you know what's your argument against it that it wouldn't it wouldn't it would that it wouldn't it wouldn't it would that it wouldn't it wouldn't it would have made a difference have made a difference have made a difference or do you know or do you know or do you know last week I was in a really interesting last week I was in a really interesting last week I was in a really interesting um conversation about um conversation about um conversation about um certification so how to move Hardware

um certification so how to move Hardware um certification so how to move Hardware certifications into software uh no certifications into software uh no certifications into software uh no because we are super worried about because we are super worried about because we are super worried about certifications on on Hardware products certifications on on Hardware products certifications on on Hardware products yeah but why no so if if you're an yeah but why no so if if you're an yeah but why no so if if you're an American company and you want to sell American company and you want to sell American company and you want to sell your software in Europe why so it could your software in Europe why so it could your software in Europe why so it could be interesting to say you need the CE be interesting to say you need the CE be interesting to say you need the CE certification for your software and the certification for your software and the certification for your software and the CE certification of your software brings CE certification of your software brings CE certification of your software brings some in things implicit that yeah that some in things implicit that yeah that some in things implicit that yeah that that completes the gdpr but as well yeah that completes the gdpr but as well yeah that completes the gdpr but as well yeah you kind of do these that or use these you kind of do these that or use these you kind of do these that or use these tools or so and I thought that that was tools or so and I thought that that was tools or so and I thought that that was super interesting I don't know it's just super interesting I don't know it's just super interesting I don't know it's just food for thinking but I'm not sure yeah food for thinking but I'm not sure yeah food for thinking but I'm not sure yeah what name needs to have Etc but what name needs to have Etc but what name needs to have Etc but um it's it's related I think with what um it's it's related I think with what um it's it's related I think with what we were talking here I think yeah we we were talking here I think yeah we we were talking here I think yeah we need the problem is that regulations need the problem is that regulations need the problem is that regulations arrive too late probably arrive too late probably arrive too late probably but uh something like that can be kind but uh something like that can be kind but uh something like that can be kind of interesting and I think I said like of interesting and I think I said like of interesting and I think I said like 20 episodes ago that we need we had 20 episodes ago that we need we had 20 episodes ago that we need we had three to solve for all of these mess three to solve for all of these mess three to solve for all of these mess about generative AI so everything it's about generative AI so everything it's about generative AI so everything it's connected that's an interesting point connected that's an interesting point connected that's an interesting point because if AI is smart enough to do all because if AI is smart enough to do all because if AI is smart enough to do all of this can't AI be smart enough to of this can't AI be smart enough to of this can't AI be smart enough to identify that it's a an AI generated identify that it's a an AI generated identify that it's a an AI generated it's you know like the certification it's you know like the certification it's you know like the certification piece is important I like the piece is important I like the piece is important I like the watermarking piece I think the metadata watermarking piece I think the metadata watermarking piece I think the metadata piece but again I worry about the lag piece but again I worry about the lag piece but again I worry about the lag the timing and the Damage that's already the timing and the Damage that's already the timing and the Damage that's already going to be done after that fact going to be done after that fact going to be done after that fact um like is what what kind of real-time

um like is what what kind of real-time um like is what what kind of real-time information is actually processed to information is actually processed to information is actually processed to identify but that was possible 20 years identify but that was possible 20 years identify but that was possible 20 years ago with Photoshop or what was available ago with Photoshop or what was available ago with Photoshop or what was available you know you could create a fake picture you know you could create a fake picture you know you could create a fake picture as well no I mean yeah as well no I mean yeah as well no I mean yeah I think I think the thing is it's a lot I think I think the thing is it's a lot I think I think the thing is it's a lot easier now right with generative AI yes easier now right with generative AI yes easier now right with generative AI yes I think I think but but as well people I think I think but but as well people I think I think but but as well people is more educated you know on fake news is more educated you know on fake news is more educated you know on fake news yeah yes so some people can contrast but yeah yes so some people can contrast but yeah yes so some people can contrast but some others can say no no I don't trust some others can say no no I don't trust some others can say no no I don't trust these let me check other sources if this these let me check other sources if this these let me check other sources if this is real or not yeah I think education is is real or not yeah I think education is is real or not yeah I think education is key here as well we're moving from 2D to key here as well we're moving from 2D to key here as well we're moving from 2D to 3D so you've got like an image that's 3D so you've got like an image that's 3D so you've got like an image that's moving speaking talking it sounds like moving speaking talking it sounds like moving speaking talking it sounds like her it looks like her it looks like a her it looks like her it looks like a her it looks like her it looks like a background where she lives so it's got background where she lives so it's got background where she lives so it's got fake has gotten extremely insane fake has gotten extremely insane fake has gotten extremely insane I think for my view on this is from a I think for my view on this is from a I think for my view on this is from a from an open source perspective if you from an open source perspective if you from an open source perspective if you look at like the background of Linux look at like the background of Linux look at like the background of Linux right over 30 31 years you know most right over 30 31 years you know most right over 30 31 years you know most Enterprise companies are now running Enterprise companies are now running Enterprise companies are now running Linux systems in some way if chat GPT Linux systems in some way if chat GPT Linux systems in some way if chat GPT wasn't a for-profit business and it had wasn't a for-profit business and it had wasn't a for-profit business and it had this peer-based monitoring system where this peer-based monitoring system where this peer-based monitoring system where people actually wanted it to do the people actually wanted it to do the people actually wanted it to do the right thing it would be quicker than right thing it would be quicker than right thing it would be quicker than regulations because they would just take regulations because they would just take regulations because they would just take too long to come out and it might too long to come out and it might too long to come out and it might actually harness it by by the people for actually harness it by by the people for actually harness it by by the people for the people in in a good way right but the people in in a good way right but the people in in a good way right but the problem is it's too late for that the problem is it's too late for that the problem is it's too late for that you know and it's here it's already you know and it's here it's already you know and it's here it's already there there there the functions though I think you're I the functions though I think you're I the functions though I think you're I mean I think I'm following your your

mean I think I'm following your your mean I think I'm following your your your train of thought there but the your train of thought there but the your train of thought there but the functions right I mean if you look at functions right I mean if you look at functions right I mean if you look at Linux Linux was just that it was an Linux Linux was just that it was an Linux Linux was just that it was an operating system that you built on top operating system that you built on top operating system that you built on top of right yeah cool chain you had you had of right yeah cool chain you had you had of right yeah cool chain you had you had ways to audit that ways to audit that ways to audit that home this whole generative AI stuff has home this whole generative AI stuff has home this whole generative AI stuff has no guard rails whatsoever that is that is the problem yeah that is that is that is the problem yeah that is the problem but and Bill what would be the problem but and Bill what would be the problem but and Bill what would be the governmental agency that would the governmental agency that would the governmental agency that would control that control that control that who would put up the guard rails I I who would put up the guard rails I I who would put up the guard rails I I don't think that I don't think that don't think that I don't think that don't think that I don't think that there is currently any government agency there is currently any government agency there is currently any government agency that can put up that government that's a that can put up that government that's a that can put up that government that's a part of a conversation it's it's not an part of a conversation it's it's not an part of a conversation it's it's not an FCC issue is it an FTC issue um eventually but but I mean security um eventually but but I mean security exactly exactly exactly it's a it's a world issue it's a it's a world issue it's a it's a world issue true but if someone's going to make true but if someone's going to make true but if someone's going to make governmental regulations and guard rails governmental regulations and guard rails governmental regulations and guard rails like we were talking about before I want like we were talking about before I want like we were talking about before I want to know who the hell is running that to know who the hell is running that to know who the hell is running that department well you're going to have to department well you're going to have to department well you're going to have to have you're going to have to have the have you're going to have to have the have you're going to have to have the likes of nist you're going to have ISO likes of nist you're going to have ISO likes of nist you're going to have ISO you're gonna have to IEEE you're gonna you're gonna have to IEEE you're gonna you're gonna have to IEEE you're gonna have to I mean you need a you need a have to I mean you need a you need a have to I mean you need a you need a Consortium of those bodies to actually Consortium of those bodies to actually Consortium of those bodies to actually all agree that we're all going to do the all agree that we're all going to do the all agree that we're all going to do the same thing same thing same thing and and and and have it implemented that and and and and have it implemented that and and and and have it implemented that way and Stephanie I think what you said way and Stephanie I think what you said way and Stephanie I think what you said was it was it it had me thinking if if

was it was it it had me thinking if if was it was it it had me thinking if if generated AI can be used for nefarious generated AI can be used for nefarious generated AI can be used for nefarious things why can't we use generative and things why can't we use generative and things why can't we use generative and AI to catchers AI to catchers AI to catchers that's like that's like taking money out that's like that's like taking money out that's like that's like taking money out of your left pocket putting it in your of your left pocket putting it in your of your left pocket putting it in your right yeah right yeah right yeah you know anyone anyone with two that has you know anyone anyone with two that has you know anyone anyone with two that has two just kids know that that doesn't two just kids know that that doesn't two just kids know that that doesn't work because one thing covers for the work because one thing covers for the work because one thing covers for the other okay if you have two children you other okay if you have two children you other okay if you have two children you know that's not gonna stick I mean I know that's not gonna stick I mean I know that's not gonna stick I mean I can't even get it can't even get it can't even get it of this whole which government agency uh of this whole which government agency uh of this whole which government agency uh and again uh just tongue-in-cheek here and again uh just tongue-in-cheek here and again uh just tongue-in-cheek here is coming is coming is coming um can we get a government agency where um can we get a government agency where um can we get a government agency where the average age is not 2 000 years and the average age is not 2 000 years and the average age is not 2 000 years and they understand what's happening because they understand what's happening because they understand what's happening because that's another problem that's another problem that's another problem you know what David you bring up an you know what David you bring up an you know what David you bring up an interesting point so last week I was in interesting point so last week I was in interesting point so last week I was in Cartagena for a wedding Cartagena for a wedding Cartagena for a wedding and I I wanted yeah you mean yeah and I and I I wanted yeah you mean yeah and I and I I wanted yeah you mean yeah and I wanted to try and do a little survey wanted to try and do a little survey wanted to try and do a little survey with all the under 30 kids that were in with all the under 30 kids that were in with all the under 30 kids that were in this wedding and I said how many of you this wedding and I said how many of you this wedding and I said how many of you have been on chat gbt or done anything have been on chat gbt or done anything have been on chat gbt or done anything AI related AI related AI related guess what the answer was 100 all of guess what the answer was 100 all of guess what the answer was 100 all of them no no no them no no no them no no no yes they are not on chat gbt they don't yes they are not on chat gbt they don't yes they are not on chat gbt they don't even have a freaking account they don't even have a freaking account they don't even have a freaking account they don't even have a log even have a log even have a log here's the problem Steve I don't believe here's the problem Steve I don't believe here's the problem Steve I don't believe you let me tell you why because Snapchat you let me tell you why because Snapchat you let me tell you why because Snapchat Snapchat is one of the most common chat Snapchat is one of the most common chat Snapchat is one of the most common chat factors they use and guess what it's

factors they use and guess what it's factors they use and guess what it's inside the software they don't know that inside the software they don't know that inside the software they don't know that [ __ ] Stephanie that's another thing [ __ ] Stephanie that's another thing [ __ ] Stephanie that's another thing that's what I mean it's in there and that's what I mean it's in there and that's what I mean it's in there and they're using it and they don't even they're using it and they don't even they're using it and they don't even they're not calling it chat GPT they're they're not calling it chat GPT they're they're not calling it chat GPT they're using the software using the software using the software they're using it in the app it's it's they're using it in the app it's it's they're using it in the app it's it's built it's inherent explicitly using the tool yes you're explicitly using the tool yes you're right and actually right most people right and actually right most people right and actually right most people that I I agree with you there's a lot of that I I agree with you there's a lot of that I I agree with you there's a lot of people who are talking about you know people who are talking about you know people who are talking about you know um you know generative AI who have um you know generative AI who have um you know generative AI who have actually never used the tools and they actually never used the tools and they actually never used the tools and they don't know what it's good at and what don't know what it's good at and what don't know what it's good at and what it's uh bad at right and absolutely you it's uh bad at right and absolutely you it's uh bad at right and absolutely you certainly don't understand the certainly don't understand the certainly don't understand the underlying technology uh and you hear underlying technology uh and you hear underlying technology uh and you hear all the time people confusing chat GPT all the time people confusing chat GPT all the time people confusing chat GPT with GPT uh four 3.5 and then with GPT uh four 3.5 and then with GPT uh four 3.5 and then Transformer models and they just don't Transformer models and they just don't Transformer models and they just don't understand that stack which is I mean understand that stack which is I mean understand that stack which is I mean you can't blame people but the thing is you can't blame people but the thing is you can't blame people but the thing is is that uh you know you really need to is that uh you know you really need to is that uh you know you really need to know that entire stack in order to know that entire stack in order to know that entire stack in order to understand what the technology can do understand what the technology can do understand what the technology can do and what's realistic on the end youth and what's realistic on the end youth and what's realistic on the end youth side and what's you know what's complete side and what's you know what's complete side and what's you know what's complete lately uh you know disconnected from lately uh you know disconnected from lately uh you know disconnected from reality uh as you hear people talk about reality uh as you hear people talk about reality uh as you hear people talk about it right and the disconnects are just ah it right and the disconnects are just ah it right and the disconnects are just ah it's like massive right people going it's like massive right people going it's like massive right people going around saying this is going to be so around saying this is going to be so around saying this is going to be so transformative it's like really yeah do

transformative it's like really yeah do transformative it's like really yeah do you understand there's a thing called you understand there's a thing called you understand there's a thing called cost and I do I do know that Snapchat had and I do I do know that Snapchat had announced that they were implementing it announced that they were implementing it announced that they were implementing it within their tools I don't know about within their tools I don't know about within their tools I don't know about Tick Tock yet Tick Tock yet Tick Tock yet um but you think about today's youth um but you think about today's youth um but you think about today's youth such I mean the states I know there are such I mean the states I know there are such I mean the states I know there are different Trends in different countries different Trends in different countries different Trends in different countries parts of the world but Snapchat Snapchat parts of the world but Snapchat Snapchat parts of the world but Snapchat Snapchat is very very popular in States and it's is very very popular in States and it's is very very popular in States and it's in their software now in their software now in their software now um I don't know about Tick Tock yet but um I don't know about Tick Tock yet but um I don't know about Tick Tock yet but could be could be there too yeah average could be could be there too yeah average could be could be there too yeah average 20 something year old person does not 20 something year old person does not 20 something year old person does not know that Steve for for scientific know that Steve for for scientific know that Steve for for scientific purposes where you're doing your survey purposes where you're doing your survey purposes where you're doing your survey on the dance floor with these 30 year on the dance floor with these 30 year on the dance floor with these 30 year old people like this do you use GPT you old people like this do you use GPT you old people like this do you use GPT you know what there you go there you go just remember Steve that the tennis just remember Steve that the tennis just remember Steve that the tennis balls at the corners of the wall they balls at the corners of the wall they balls at the corners of the wall they have to be different colors and with have to be different colors and with have to be different colors and with lights

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