IoT Coffee Talk: Episode 145 - Live from IoT Stars 2023!!

[Music] [Music] all right all right yeah yeah hey everybody you played right for the photography you played right for the photography here listen to the cheers we track we track intent data from for marketing purposes intent data from for marketing purposes intent data from for marketing purposes so you said yeah yeah and yeah so you said yeah yeah and yeah so you said yeah yeah and yeah digital transformation is a very popular digital transformation is a very popular digital transformation is a very popular term so is that data management data term so is that data management data term so is that data management data management wow yeah so so do you guys management wow yeah so so do you guys management wow yeah so so do you guys have a database yeah have a database yeah have a database yeah but maybe they are like what do we do but maybe they are like what do we do but maybe they are like what do we do with this I'm like we don't do anything with this I'm like we don't do anything with this I'm like we don't do anything with this I mean what do you want me to with this I mean what do you want me to with this I mean what do you want me to say we go after every company be like say we go after every company be like say we go after every company be like let us help you with your data

let us help you with your data let us help you with your data management that's right give me your management that's right give me your management that's right give me your your DBA and we'll talk yeah are they your DBA and we'll talk yeah are they your DBA and we'll talk yeah are they still saying that data is the new oil is still saying that data is the new oil is still saying that data is the new oil is that dead I don't know if that's dead or that dead I don't know if that's dead or that dead I don't know if that's dead or not okay I like I actually like the yeah okay I like the idea though right yeah okay I like the idea though right yeah that the value yeah you know it's it's that the value yeah you know it's it's that the value yeah you know it's it's hard to extract right like whoa are you hard to extract right like whoa are you hard to extract right like whoa are you marketing yeah marketing yeah marketing yeah and so I like I like the idea I like it and so I like I like the idea I like it and so I like I like the idea I like it too yeah and I like how I've also heard too yeah and I like how I've also heard too yeah and I like how I've also heard someone go oh but it's just like raw someone go oh but it's just like raw someone go oh but it's just like raw crude oil you need to refine that you crude oil you need to refine that you crude oil you need to refine that you got to refine it oh yeah that's where it got to refine it oh yeah that's where it got to refine it oh yeah that's where it comes in right yeah comes in right yeah comes in right yeah you get refined oil off of it and then you get refined oil off of it and then you get refined oil off of it and then you get Coke which is which is the you get Coke which is which is the you get Coke which is which is the byproduct which is your data that you byproduct which is your data that you byproduct which is your data that you don't really want right you know and don't really want right you know and don't really want right you know and it's not useful for most things right it's not useful for most things right it's not useful for most things right burning but you know burning but you know burning but you know um so yeah yeah it works it works it um so yeah yeah it works it works it um so yeah yeah it works it works it works for me it works for me too yeah works for me it works for me too yeah works for me it works for me too yeah but I haven't heard I haven't heard it but I haven't heard I haven't heard it but I haven't heard I haven't heard it in like a big public sense in a while in like a big public sense in a while in like a big public sense in a while okay so we're finding good good how's okay so we're finding good good how's okay so we're finding good good how's the show for you so far day one I saw the show for you so far day one I saw the show for you so far day one I saw you open it and Doc's Booth yes doing so you open it and Doc's Booth yes doing so you open it and Doc's Booth yes doing so why don't you just tell everybody is why don't you just tell everybody is why don't you just tell everybody is that bad no it's good and no I mean they that bad no it's good and no I mean they that bad no it's good and no I mean they have some really cool stuff going on and have some really cool stuff going on and have some really cool stuff going on and I think uh first off hey everybody how's I think uh first off hey everybody how's I think uh first off hey everybody how's it going welcome to iot coffee time tea it going welcome to iot coffee time tea it going welcome to iot coffee time tea coffee talking Barcelona we are live coffee talking Barcelona we are live coffee talking Barcelona we are live with the iot giant who started this with the iot giant who started this with the iot giant who started this whole thing many years ago in the whole thing many years ago in the whole thing many years ago in the basement Auditorium of the agbar tower

basement Auditorium of the agbar tower basement Auditorium of the agbar tower which is now has a different name is that like the shortest lifespan of a is that like the shortest lifespan of a new fad metaverse because when we were new fad metaverse because when we were new fad metaverse because when we were all here last year we were horrified all here last year we were horrified all here last year we were horrified because you're right uh Zuck was out because you're right uh Zuck was out because you're right uh Zuck was out there in January of last year talking there in January of last year talking there in January of last year talking about we were all in with the metaverse about we were all in with the metaverse about we were all in with the metaverse and I'm spending 10 billion of extra and I'm spending 10 billion of extra and I'm spending 10 billion of extra money that I have in my pocket a year on money that I have in my pocket a year on money that I have in my pocket a year on the metaverse and then we came to the the metaverse and then we came to the the metaverse and then we came to the event there's about 50 000 people but we event there's about 50 000 people but we event there's about 50 000 people but we were here last year and Accenture and were here last year and Accenture and were here last year and Accenture and all these companies already had all these companies already had all these companies already had metaverse everywhere we're going to help metaverse everywhere we're going to help metaverse everywhere we're going to help you with your metaverse transformation you with your metaverse transformation you with your metaverse transformation well you know they've already pivoted well you know they've already pivoted well you know they've already pivoted now you see a lot of Brands and going now you see a lot of Brands and going now you see a lot of Brands and going out uh talking about web3 yeah and again out uh talking about web3 yeah and again out uh talking about web3 yeah and again like it's like okay like I don't get like it's like okay like I don't get like it's like okay like I don't get where like most companies are fitting in where like most companies are fitting in where like most companies are fitting in the web 3 part of it yeah I mean they the web 3 part of it yeah I mean they the web 3 part of it yeah I mean they just say it you know that's actually the just say it you know that's actually the just say it you know that's actually the really like sort of far-fetched part of really like sort of far-fetched part of really like sort of far-fetched part of the metaverse you know it's the stuff the metaverse you know it's the stuff the metaverse you know it's the stuff that you know has you know we talk about that you know has you know we talk about that you know has you know we talk about our iot coffee talk all the time our iot coffee talk all the time our iot coffee talk all the time it's the stuff that is problematic right

it's the stuff that is problematic right it's the stuff that is problematic right and you know the reason why a lot of and you know the reason why a lot of and you know the reason why a lot of these blockchain applications these blockchain applications these blockchain applications but you know I have to be careful but you know I have to be careful but you know I have to be careful because usually on iot coffee talk he's because usually on iot coffee talk he's because usually on iot coffee talk he's just a little thumbnail and if I piss just a little thumbnail and if I piss just a little thumbnail and if I piss him off he can't do anything but now him off he can't do anything but now him off he can't do anything but now no no no no no no one thing yeah one paper that inspires one thing yeah one paper that inspires one thing yeah one paper that inspires me it's the is this paper of the the me it's the is this paper of the the me it's the is this paper of the the computer of the 21st century from computer of the 21st century from computer of the 21st century from marquiser did you read it no so what he marquiser did you read it no so what he marquiser did you read it no so what he was explaining is that in the future in was explaining is that in the future in was explaining is that in the future in the 21st century so you will be able to the 21st century so you will be able to the 21st century so you will be able to interact with physical devices or interact with physical devices or interact with physical devices or physical things sure with your around physical things sure with your around physical things sure with your around you and that will create digital actions you and that will create digital actions you and that will create digital actions you know and the other way around so you you know and the other way around so you you know and the other way around so you will do digital actions that will affect will do digital actions that will affect will do digital actions that will affect your physical yeah sure um oh but actually yeah then then as well oh but actually yeah then then as well putting the web 3 or some like now that putting the web 3 or some like now that putting the web 3 or some like now that this helium that you hate no concept of this helium that you hate no concept of this helium that you hate no concept of I don't know tell anyone that because I don't know tell anyone that because I don't know tell anyone that because sorry if someone's outside sorry if someone's outside sorry if someone's outside he's making a living off the sound he's making a living off the sound he's making a living off the sound million games selling the hardware but yeah selling the hardware but yeah by itself it's making money you know and by itself it's making money you know and by itself it's making money you know and providing a service yeah right so that's providing a service yeah right so that's providing a service yeah right so that's that's something interesting and it's that's something interesting and it's that's something interesting and it's creating like a bi-directional payment creating like a bi-directional payment creating like a bi-directional payment and so on sounds cyber I think it's it's and so on sounds cyber I think it's it's and so on sounds cyber I think it's it's something interesting yeah I don't say something interesting yeah I don't say something interesting yeah I don't say that this is like the right uh that this is like the right uh that this is like the right uh exhibition or not okay that's another exhibition or not okay that's another exhibition or not okay that's another story do you have anything

you know I mean okay so we won't talk you know I mean okay so we won't talk about this too much longer but yeah I about this too much longer but yeah I about this too much longer but yeah I mean there's this whole idea of you know mean there's this whole idea of you know mean there's this whole idea of you know allowing thingies to you know be kind of allowing thingies to you know be kind of allowing thingies to you know be kind of autonomous and self-aware and autonomous and self-aware and autonomous and self-aware and self-governing and self-governing and self-governing and self-economizing if that's even a word self-economizing if that's even a word self-economizing if that's even a word but you know I mean the thing is is that but you know I mean the thing is is that but you know I mean the thing is is that conceptually that's great conceptually that's great conceptually that's great a lot of these things were really a lot of these things were really a lot of these things were really difficult to implement and so you know I difficult to implement and so you know I difficult to implement and so you know I spoke to a friend actually when I landed spoke to a friend actually when I landed spoke to a friend actually when I landed and had dinner you know on Saturday he's and had dinner you know on Saturday he's and had dinner you know on Saturday he's into all the stuff in fact he uh he uh into all the stuff in fact he uh he uh into all the stuff in fact he uh he uh basically um created an mft for basically um created an mft for basically um created an mft for um a plant a mint plant which is really um a plant a mint plant which is really um a plant a mint plant which is really cool you know idea I guess cool you know idea I guess cool you know idea I guess you know basically put sensors on it and you know basically put sensors on it and you know basically put sensors on it and then the plant is creating art right then the plant is creating art right then the plant is creating art right and basically this whole idea of and basically this whole idea of and basically this whole idea of empowering things is like great but empowering things is like great but empowering things is like great but outside of being let's say a localized outside of being let's say a localized outside of being let's say a localized I don't know if you want to call it I don't know if you want to call it I don't know if you want to call it parlor trick or whatever it's very parlor trick or whatever it's very parlor trick or whatever it's very difficult to scale its relevance out difficult to scale its relevance out difficult to scale its relevance out Beyond just that you know and so anyways Beyond just that you know and so anyways Beyond just that you know and so anyways let's not talk about crypto anymore come let's not talk about crypto anymore come let's not talk about crypto anymore come on on on when you put the web three topic because when you put the web three topic because when you put the web three topic because you saw a lot of weapon things I did you saw a lot of weapon things I did you saw a lot of weapon things I did yeah yeah no no no it's a pivot because yeah yeah no no no it's a pivot because yeah yeah no no no it's a pivot because there's a lot less metaverse but then there's a lot less metaverse but then there's a lot less metaverse but then there's a pivot happening so that people there's a pivot happening so that people there's a pivot happening so that people don't want to get caught talking about don't want to get caught talking about don't want to get caught talking about metaverse so now they're talking about metaverse so now they're talking about metaverse so now they're talking about web but they think they're also whether web but they think they're also whether web but they think they're also whether they're not there they also think they're not there they also think they're not there they also think they're secretly talking about the they're secretly talking about the they're secretly talking about the metaverse yeah

metaverse yeah metaverse yeah they just don't want to get canceled they just don't want to get canceled they just don't want to get canceled right okay they're like I'm talking right okay they're like I'm talking right okay they're like I'm talking about the metaverse so I'll just say about the metaverse so I'll just say about the metaverse so I'll just say things around it yeah so I'm gonna go things around it yeah so I'm gonna go things around it yeah so I'm gonna go ahead and get pre-canceled here by ahead and get pre-canceled here by ahead and get pre-canceled here by saying all right boys and girls let me saying all right boys and girls let me saying all right boys and girls let me just tell you the real story about web3 just tell you the real story about web3 just tell you the real story about web3 I think I've told you the story before I think I've told you the story before I think I've told you the story before maybe a year ago the web 3 idea actually maybe a year ago the web 3 idea actually maybe a year ago the web 3 idea actually has been around for almost five years or has been around for almost five years or has been around for almost five years or actually it's been around since 2014 but actually it's been around since 2014 but actually it's been around since 2014 but you just never heard heard of it until you just never heard heard of it until you just never heard heard of it until last year so web 3 was started the whole last year so web 3 was started the whole last year so web 3 was started the whole concept 100 from I won't say his name concept 100 from I won't say his name concept 100 from I won't say his name but he's the co-founder of ethereum but he's the co-founder of ethereum but he's the co-founder of ethereum and he came up with the whole idea of and he came up with the whole idea of and he came up with the whole idea of web3 distributed and the original web3 distributed and the original web3 distributed and the original thinking was had to do with well right thinking was had to do with well right thinking was had to do with well right now there's these black holes of data now there's these black holes of data now there's these black holes of data being sucked into like Facebook and all being sucked into like Facebook and all being sucked into like Facebook and all the big websites and they store when you the big websites and they store when you the big websites and they store when you have to log in someplace basically all have to log in someplace basically all have to log in someplace basically all these websites you're storing passwords these websites you're storing passwords these websites you're storing passwords and they own all that stuff and web3 is and they own all that stuff and web3 is and they own all that stuff and web3 is going to power to the people distributed going to power to the people distributed going to power to the people distributed yeah and I'm gonna need you to put all yeah and I'm gonna need you to put all yeah and I'm gonna need you to put all those credentials in the ethereum those credentials in the ethereum those credentials in the ethereum blockchain yeah blockchain yeah blockchain yeah um and conveniently in my ethereum thing um and conveniently in my ethereum thing um and conveniently in my ethereum thing and that's how we're gonna break the and that's how we're gonna break the and that's how we're gonna break the chains but it's decentralized yeah well chains but it's decentralized yeah well chains but it's decentralized yeah well I thought the internet was decentralized I thought the internet was decentralized I thought the internet was decentralized by who I begin with yeah yeah but hey by who I begin with yeah yeah but hey by who I begin with yeah yeah but hey guys all right so here we've got to make guys all right so here we've got to make guys all right so here we've got to make it clear to our audience this you know it clear to our audience this you know it clear to our audience this you know iot if you haven't ever watched iot iot if you haven't ever watched iot iot if you haven't ever watched iot coffee talk and you're going coffee talk and you're going coffee talk and you're going um there's only a couple of people yeah

it actually originated from iot stuff it actually originated from iot stuff dollars right or the deprivation of iot dollars right or the deprivation of iot dollars right or the deprivation of iot stars because we we're all planning on stars because we we're all planning on stars because we we're all planning on getting together in 2020. yeah and I remember yeah yeah 2020. yeah and I remember yeah yeah anyways one of us came up with this anyways one of us came up with this anyways one of us came up with this bright idea to start a show and so you bright idea to start a show and so you bright idea to start a show and so you know yeah like it or not you might not know yeah like it or not you might not know yeah like it or not you might not like it you love it though yes Stephanie like it you love it though yes Stephanie like it you love it though yes Stephanie came up with our logo yes which is came up with our logo yes which is came up with our logo yes which is pretty cool yeah so we got that going pretty cool yeah so we got that going pretty cool yeah so we got that going for us yeah so this is a very special for us yeah so this is a very special for us yeah so this is a very special moment actually moment actually moment actually but it was also it was also just about but it was also it was also just about but it was also it was also just about hanging with people because it's you hanging with people because it's you hanging with people because it's you know there was the cancellation know there was the cancellation know there was the cancellation gosh a lot of weird stuff happened gosh a lot of weird stuff happened gosh a lot of weird stuff happened because it was all because of covid yeah because it was all because of covid yeah because it was all because of covid yeah uh you know one by one dominoes were uh you know one by one dominoes were uh you know one by one dominoes were falling on Mobile World Congress falling on Mobile World Congress falling on Mobile World Congress Erickson pulled out all these people Erickson pulled out all these people Erickson pulled out all these people pulled out pulled out pulled out ironically so my boss at the time and ironically so my boss at the time and ironically so my boss at the time and other people who I worked with since other people who I worked with since other people who I worked with since they were no longer coming to Barcelona they were no longer coming to Barcelona they were no longer coming to Barcelona but they still had the week off do you but they still had the week off do you but they still had the week off do you know what they did that week almost all know what they did that week almost all know what they did that week almost all of them went to Northern Italy to go of them went to Northern Italy to go of them went to Northern Italy to go skiing guess what happened to all of skiing guess what happened to all of skiing guess what happened to all of them them them and they came back to Sweden actually and they came back to Sweden actually and they came back to Sweden actually you know what I did I went to Harrison you know what I did I went to Harrison you know what I did I went to Harrison sorry oh no yeah but that reminds me sorry oh no yeah but that reminds me sorry oh no yeah but that reminds me that this is the third anniversary of that this is the third anniversary of that this is the third anniversary of iot coffee yes yeah iot coffee yes yeah iot coffee yes yeah we've been doing this cheers exactly exactly and we love all of you

exactly exactly and we love all of you by the way yeah the two or three people by the way yeah the two or three people by the way yeah the two or three people who actually watched the show exactly who actually watched the show exactly who actually watched the show exactly but you know it's like weird I mean we but you know it's like weird I mean we but you know it's like weird I mean we you know Rob and I were talking I mean you know Rob and I were talking I mean you know Rob and I were talking I mean actually today I bumped into like five actually today I bumped into like five actually today I bumped into like five or six people who just picked me out of or six people who just picked me out of or six people who just picked me out of the crown and goes dude I know you and the crown and goes dude I know you and the crown and goes dude I know you and I'm like okay I'm like okay I'm like okay you're a star tea guy you're an iot star you're a star tea guy you're an iot star you're a star tea guy you're an iot star what do you mean you know it's like I what do you mean you know it's like I what do you mean you know it's like I see you on that silly show right see you on that silly show right see you on that silly show right literally the idiot that plays really literally the idiot that plays really literally the idiot that plays really bad guitar that's what's missing that's bad guitar that's what's missing that's bad guitar that's what's missing that's what's missing right now is that we're what's missing right now is that we're what's missing right now is that we're not taking it off from the guitar I wish not taking it off from the guitar I wish not taking it off from the guitar I wish we had an electric guitar we had an electric guitar we had an electric guitar that's a bummer I can actually play one that's a bummer I can actually play one that's a bummer I can actually play one of these days he's really good I will of these days he's really good I will of these days he's really good I will play in front of all of you in a large play in front of all of you in a large play in front of all of you in a large Stadium when iot Coffee Talk reaches one Stadium when iot Coffee Talk reaches one Stadium when iot Coffee Talk reaches one gajillion one viewers million and help gajillion one viewers million and help gajillion one viewers million and help us get there because yeah was anybody us get there because yeah was anybody us get there because yeah was anybody else coming up here to talk to us else coming up here to talk to us else coming up here to talk to us here guys don't we have some people here guys don't we have some people here guys don't we have some people downstairs that are supposed to join us downstairs that are supposed to join us downstairs that are supposed to join us yeah yeah no I'll I'll seed my chair I yeah yeah no I'll I'll seed my chair I yeah yeah no I'll I'll seed my chair I will get up will get up will get up and I'll walk away I don't want you to and I'll walk away I don't want you to and I'll walk away I don't want you to watch me you guys come on up watch me you guys come on up watch me you guys come on up I see you I see you I see you get on up here I know gerhart's supposed get on up here I know gerhart's supposed get on up here I know gerhart's supposed to be joining yeah he's gonna get to be joining yeah he's gonna get to be joining yeah he's gonna get dragged on we need to get someone to get dragged on we need to get someone to get dragged on we need to get someone to get our people down there wherever they are our people down there wherever they are our people down there wherever they are I don't think yeah let's go downstairs I don't think yeah let's go downstairs I don't think yeah let's go downstairs yeah go get those guys go get those yeah go get those guys go get those yeah go get those guys go get those special guests Mr igne also you know

special guests Mr igne also you know special guests Mr igne also you know because he wants to celebrate the because he wants to celebrate the because he wants to celebrate the funeral but probably he doesn't want to funeral but probably he doesn't want to funeral but probably he doesn't want to get the recorded right are they just trying to solve a business are they just trying to solve a business problem usually they're just trying to problem usually they're just trying to problem usually they're just trying to solve a business problem oh crazy solve a business problem oh crazy solve a business problem oh crazy they're like we've got this is like they're like we've got this is like they're like we've got this is like funny things funny things funny things oh my God it happened that sometimes oh my God it happened that sometimes oh my God it happened that sometimes connected things might actually help so connected things might actually help so connected things might actually help so it's funny they're actually starting it's funny they're actually starting it's funny they're actually starting with a problem and working backwards to with a problem and working backwards to with a problem and working backwards to the technology that may may or may not the technology that may may or may not the technology that may may or may not need some kind of connected intelligence need some kind of connected intelligence need some kind of connected intelligence and if it does then they call you like and if it does then they call you like and if it does then they call you like yo Charlie can you help can you help yo Charlie can you help can you help yo Charlie can you help can you help solve this problem right and you know a solve this problem right and you know a solve this problem right and you know a lot of times we go no but then we're lot of times we go no but then we're lot of times we go no but then we're like yes every now and then every now like yes every now and then every now like yes every now and then every now and then yeah so right one question and then yeah so right one question and then yeah so right one question sorry what's the percentage of companies sorry what's the percentage of companies sorry what's the percentage of companies that you help directly to do the the that you help directly to do the the that you help directly to do the the project the digitalization compared with project the digitalization compared with project the digitalization compared with the people that goes to the low code no the people that goes to the low code no the people that goes to the low code no code that you have on those so the kind code that you have on those so the kind code that you have on those so the kind of people that we work with of people that we work with of people that we work with um you know a lot of our customers are um you know a lot of our customers are um you know a lot of our customers are like well like tokos right like they

like well like tokos right like they like well like tokos right like they they're not soft they're not like they're not soft they're not like they're not soft they're not like software application or application software application or application software application or application software people right like you know software people right like you know software people right like you know they're very very good at doing their they're very very good at doing their they're very very good at doing their things yeah but they're not they're not things yeah but they're not they're not things yeah but they're not they're not sitting down and writing code all day on sitting down and writing code all day on sitting down and writing code all day on top of top of top of a cloud or their own infrastructure a cloud or their own infrastructure a cloud or their own infrastructure right like so you know we find a lot of right like so you know we find a lot of right like so you know we find a lot of success with those types of companies success with those types of companies success with those types of companies that are really trying to again solve that are really trying to again solve that are really trying to again solve some business problems or build a some business problems or build a some business problems or build a product right like they've decided that product right like they've decided that product right like they've decided that they have a specific target market they have a specific target market they have a specific target market they're going after they either have the they're going after they either have the they're going after they either have the end house Hardware asset whatever that end house Hardware asset whatever that end house Hardware asset whatever that they're going to sell along with it and they're going to sell along with it and they're going to sell along with it and they they want to be connected right they they want to be connected right they they want to be connected right like so yeah you know they're usually like so yeah you know they're usually like so yeah you know they're usually companies that aren't technical but companies that aren't technical but companies that aren't technical but they're not software technical so it's they're not software technical so it's they're not software technical so it's really that's where we play okay what really that's where we play okay what really that's where we play okay what are you saying are you saying are you saying I don't know what should I say about iot I don't know what should I say about iot I don't know what should I say about iot to be honest we are to be honest we are to be honest we are so I heard you're the Godfather of iot so I heard you're the Godfather of iot so I heard you're the Godfather of iot and then you know more than anybody okay and then you know more than anybody okay and then you know more than anybody okay you know the dude jump rotating oh we're you know the dude jump rotating oh we're you know the dude jump rotating oh we're rotating okay hi Charlie so I'm going rotating okay hi Charlie so I'm going rotating okay hi Charlie so I'm going out oh oh okay no worries yeah that's out oh oh okay no worries yeah that's out oh oh okay no worries yeah that's right next let's get Alistair well gosh at the doctor well gosh at the doctor oh all right so we've got Mr Laura and Mr all right so we've got Mr Laura and Mr antenna there we go which apparently antenna there we go which apparently antenna there we go which apparently they'll just go together they're they'll just go together they're they'll just go together they're important yeah it turns out they're important yeah it turns out they're important yeah it turns out they're important you actually need an antenna

important you actually need an antenna important you actually need an antenna for things to work a lot of people for things to work a lot of people for things to work a lot of people didn't know they needed antennas when didn't know they needed antennas when didn't know they needed antennas when they started interested in Montana they they started interested in Montana they they started interested in Montana they weren't building devices weren't building devices weren't building devices oh yeah because they thought it just oh yeah because they thought it just oh yeah because they thought it just worked like because they're like oh I worked like because they're like oh I worked like because they're like oh I don't see an antenna on my phone I used don't see an antenna on my phone I used don't see an antenna on my phone I used to we used to pull it out remember yep to we used to pull it out remember yep to we used to pull it out remember yep way back then well it's actually worked way back then well it's actually worked way back then well it's actually worked better back then didn't they absolutely better back then didn't they absolutely better back then didn't they absolutely yeah they did yeah Blackberry days right yeah they did yeah Blackberry days right yeah they did yeah Blackberry days right the Blackberry days exactly or the the Blackberry days exactly or the the Blackberry days exactly or the Windows mobile days Windows mobile days Windows mobile days so introduce yourself tell everybody about introduce yourself tell everybody about your company what you do give us we're your company what you do give us we're your company what you do give us we're going to give you some love here yeah going to give you some love here yeah going to give you some love here yeah yeah no no no no no love but no company yeah no no no no no love but no company yeah no no no no no love but no company right so let's just say that okay right so let's just say that okay right so let's just say that okay okay let's just stick to one time we do okay let's just stick to one time we do okay let's just stick to one time we do antennas you're doing tennis yeah okay antennas you're doing tennis yeah okay antennas you're doing tennis yeah okay we're here to see the zoo we're here to see the zoo we're here to see the zoo the internet is this the zoo here the internet is this the zoo here the internet is this the zoo here but yeah it is it is absolutely a zoo but yeah it is it is absolutely a zoo but yeah it is it is absolutely a zoo yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah how many 6G how many 6G how many 6G uh if you've got 6G I've got your antenna if you've got 6G I've got your antenna yeah yeah yeah no I I gotta go back I was talking to no I I gotta go back I was talking to no I I gotta go back I was talking to upsell that you guys yeah all right from upsell that you guys yeah all right from upsell that you guys yeah all right from T-Mobile T-Mobile T-Mobile yeah we'll see him I hope so yeah I told yeah we'll see him I hope so yeah I told yeah we'll see him I hope so yeah I told him absolutely remember in the in the him absolutely remember in the in the him absolutely remember in the in the early 90s I was deploying telematic

early 90s I was deploying telematic early 90s I was deploying telematic systems yeah which used as a mess which systems yeah which used as a mess which systems yeah which used as a mess which was really Hocus Pocus those days it was was really Hocus Pocus those days it was was really Hocus Pocus those days it was how would you do that so we hooked up to how would you do that so we hooked up to how would you do that so we hooked up to the kpn smsc server zero zero zero one the kpn smsc server zero zero zero one the kpn smsc server zero zero zero one which one we already tells me it was one which one we already tells me it was one which one we already tells me it was one of the first yeah yeah and and then put of the first yeah yeah and and then put of the first yeah yeah and and then put it into a truck into a logistics company it into a truck into a logistics company it into a truck into a logistics company and you know we were so proud you could and you know we were so proud you could and you know we were so proud you could be on a keyboard and then that's amazing it's like magic so the that's amazing it's like magic so the dispatcher sits there and says wow I'm dispatcher sits there and says wow I'm dispatcher sits there and says wow I'm gonna do this and he sees this truck gonna do this and he sees this truck gonna do this and he sees this truck driving away for I don't know Hungary or driving away for I don't know Hungary or driving away for I don't know Hungary or whatever I says John come back there's whatever I says John come back there's whatever I says John come back there's two more pallets right and John comes two more pallets right and John comes two more pallets right and John comes back the next day back the next day back the next day so the dispatcher goes like John I so the dispatcher goes like John I so the dispatcher goes like John I texted you yesterday why do you come texted you yesterday why do you come texted you yesterday why do you come back now he says I just got this when I back now he says I just got this when I back now he says I just got this when I was halfway through Germany so I turned was halfway through Germany so I turned was halfway through Germany so I turned back and got back here ah so this back and got back here ah so this back and got back here ah so this reminds me of upsell's struggle in nbit reminds me of upsell's struggle in nbit reminds me of upsell's struggle in nbit roaming oh yeah but SMS made it right roaming oh yeah but SMS made it right roaming oh yeah but SMS made it right yeah yeah yeah so that's hope for NBA iot yeah that's so that's hope for NBA iot yeah that's so that's hope for NBA iot yeah that's how it seems like he's championing nbiot how it seems like he's championing nbiot how it seems like he's championing nbiot single-handedly himself single-handedly himself single-handedly himself oh no when I look at what his posts are oh no when I look at what his posts are oh no when I look at what his posts are on LinkedIn is it feels like wow this on LinkedIn is it feels like wow this on LinkedIn is it feels like wow this whole lorawan world has all this love whole lorawan world has all this love whole lorawan world has all this love and everything and an ecosystem and you and everything and an ecosystem and you and everything and an ecosystem and you can see the wall of devices where's that can see the wall of devices where's that can see the wall of devices where's that same thing for nbitt I can't seem to same thing for nbitt I can't seem to same thing for nbitt I can't seem to find it anywhere and he posted something find it anywhere and he posted something find it anywhere and he posted something like oh I think I've now counted up to

like oh I think I've now counted up to like oh I think I've now counted up to 97 people using it and I'm just like oh 97 people using it and I'm just like oh 97 people using it and I'm just like oh it just makes me want to cry but it's it just makes me want to cry but it's it just makes me want to cry but it's kind of the truth except in China kind of the truth except in China kind of the truth except in China apparently apparently they are all in apparently apparently they are all in apparently apparently they are all in well if you throw a little money well if you throw a little money well if you throw a little money yeah yeah yeah right yeah right yeah right yeah we're absolutely command and control we're absolutely command and control we're absolutely command and control telling you to use mbit for maybe you telling you to use mbit for maybe you telling you to use mbit for maybe you could buy modules for next to nothing could buy modules for next to nothing could buy modules for next to nothing that's true so what's going on with you that's true so what's going on with you that's true so what's going on with you Alistair uh all right it's a party yep we've had a all right it's a party yep we've had a spill so I spent the last few years as spill so I spent the last few years as spill so I spent the last few years as you know you know you know um running the law of business with um running the law of business with um running the law of business with Center which is doing fun and then you Center which is doing fun and then you Center which is doing fun and then you and I spent a bunch of time at Hitachi and I spent a bunch of time at Hitachi and I spent a bunch of time at Hitachi building the murder yeah and then before building the murder yeah and then before building the murder yeah and then before that you know so much developers developers developers yes developers developers developers yes yeah exactly but you know I'm basically yeah exactly but you know I'm basically yeah exactly but you know I'm basically doing uh advisory stuff at the moment doing uh advisory stuff at the moment doing uh advisory stuff at the moment with a bunch of companies in startup with a bunch of companies in startup with a bunch of companies in startup that's right yeah that's right yeah that's right yeah it's a chance to see a lot more it's a chance to see a lot more it's a chance to see a lot more different businesses and start and to be different businesses and start and to be different businesses and start and to be able to see them and get involved with able to see them and get involved with able to see them and get involved with them kind of before all the stupid them kind of before all the stupid them kind of before all the stupid mistakes have been made yeah you know mistakes have been made yeah you know mistakes have been made yeah you know which inevitably in any larger company which inevitably in any larger company which inevitably in any larger company you know there's a list of good choices you know there's a list of good choices you know there's a list of good choices and there's a list of bad choices right and there's a list of bad choices right and there's a list of bad choices right many most of these companies they've got many most of these companies they've got many most of these companies they've got great technology they figured out how to great technology they figured out how to great technology they figured out how to do something with difficult yeah and you do something with difficult yeah and you do something with difficult yeah and you know what they need to do is figure out

know what they need to do is figure out know what they need to do is figure out how to get it to Market and sell it and how to get it to Market and sell it and how to get it to Market and sell it and you know all those sorts of things you know all those sorts of things you know all those sorts of things um absolutely and you don't get away um absolutely and you don't get away um absolutely and you don't get away with calling it iot and everyone just with calling it iot and everyone just with calling it iot and everyone just just buying it anymore which really they just buying it anymore which really they just buying it anymore which really they didn't do anyway but apparently they did didn't do anyway but apparently they did didn't do anyway but apparently they did apparently now people want to buy apparently now people want to buy apparently now people want to buy Solutions which I think they always did Solutions which I think they always did Solutions which I think they always did want to play it's just that they weren't want to play it's just that they weren't want to play it's just that they weren't being sold Solutions so they didn't buy being sold Solutions so they didn't buy being sold Solutions so they didn't buy them you know it's funny talking about them you know it's funny talking about them you know it's funny talking about our good friend Steve hagender for our good friend Steve hagender for our good friend Steve hagender for developers in teaching the world how to developers in teaching the world how to developers in teaching the world how to do your stuff it brought me all right so do your stuff it brought me all right so do your stuff it brought me all right so I went to distribute Tech yes okay saw I went to distribute Tech yes okay saw I went to distribute Tech yes okay saw you then yeah and I did go to the you then yeah and I did go to the you then yeah and I did go to the Hitachi Booth saw an old colleague and Hitachi Booth saw an old colleague and Hitachi Booth saw an old colleague and he was all excited he goes oh Rob come he was all excited he goes oh Rob come he was all excited he goes oh Rob come here here here went to some screen and it had lumada went to some screen and it had lumada went to some screen and it had lumada and the whole kind of art he goes and the whole kind of art he goes and the whole kind of art he goes remember this yeah it looks the same remember this yeah it looks the same remember this yeah it looks the same but what it reminded me of was one of but what it reminded me of was one of but what it reminded me of was one of the things well you know it didn't I the things well you know it didn't I the things well you know it didn't I don't know I guess it never happened was don't know I guess it never happened was don't know I guess it never happened was Steve created all this document and Steve created all this document and Steve created all this document and videos to go after the public developer videos to go after the public developer videos to go after the public developer Market just like we did with Azure iot Market just like we did with Azure iot Market just like we did with Azure iot you know and I guess that never happened you know and I guess that never happened you know and I guess that never happened there it was more of an internal well there it was more of an internal well there it was more of an internal well we'll just kind of like how predix was we'll just kind of like how predix was we'll just kind of like how predix was well we're just using it ourselves well we're just using it ourselves well we're just using it ourselves yes hello my my name is Roberto hello yes hello my my name is Roberto hello yes hello my my name is Roberto hello Roberto my name is Robert nice to meet Roberto my name is Robert nice to meet Roberto my name is Robert nice to meet you nice to meet you who do you work for you nice to meet you who do you work for you nice to meet you who do you work for I am my own CEO oh congratulations wow are you involved in iot yeah science

wow are you involved in iot yeah science then uh what what kind of stuff do you then uh what what kind of stuff do you then uh what what kind of stuff do you do do do mostly Hardware development yeah yeah mostly Hardware development yeah yeah mostly Hardware development yeah yeah about some clients I provide some good about some clients I provide some good about some clients I provide some good Solutions Hardware development is hard Solutions Hardware development is hard Solutions Hardware development is hard isn't it quite hard yes mostly the radio isn't it quite hard yes mostly the radio isn't it quite hard yes mostly the radio part the radio part do you use antennas part the radio part do you use antennas part the radio part do you use antennas yeah we are in talk yeah okay I hear yeah we are in talk yeah okay I hear yeah we are in talk yeah okay I hear they work do you have to use Laura yeah they work do you have to use Laura yeah they work do you have to use Laura yeah yeah sure look at this we gotta love yeah sure look at this we gotta love yeah sure look at this we gotta love fast stuff up here Hardware Laura fast stuff up here Hardware Laura fast stuff up here Hardware Laura antennas it's all coming together and I antennas it's all coming together and I antennas it's all coming together and I guess we don't have to so tell you've guess we don't have to so tell you've guess we don't have to so tell you've got you got you're pretty opinionated on got you got you're pretty opinionated on got you got you're pretty opinionated on where how we should be positioning where how we should be positioning where how we should be positioning ourselves now ourselves now ourselves now marketing wise The Narrative do we need marketing wise The Narrative do we need marketing wise The Narrative do we need to stop saying well no we should we I to stop saying well no we should we I to stop saying well no we should we I mean we saw the publications of Athen mean we saw the publications of Athen mean we saw the publications of Athen right who closes the the door on ipt right who closes the the door on ipt right who closes the the door on ipt yeah that's true I think uh what was his yeah that's true I think uh what was his yeah that's true I think uh what was his name black uh James Blackmon basically name black uh James Blackmon basically name black uh James Blackmon basically lost this Hall this whole scoop on lost this Hall this whole scoop on lost this Hall this whole scoop on Enterprise iot insides or whatever it Enterprise iot insides or whatever it Enterprise iot insides or whatever it was oh right that's right was oh right that's right was oh right that's right magazine that's right you're right the magazine that's right you're right the magazine that's right you're right the whole publication shutting down yeah I whole publication shutting down yeah I whole publication shutting down yeah I had a good story about why yes because had a good story about why yes because had a good story about why yes because at the end that horizontal iot stuff I at the end that horizontal iot stuff I at the end that horizontal iot stuff I mean what do you say to people I work in mean what do you say to people I work in mean what do you say to people I work in the internet they laugh at you right the internet they laugh at you right the internet they laugh at you right that's true what do you mean I work in that's true what do you mean I work in that's true what do you mean I work in the internet of things the internet of things the internet of things like and say well you know you're smart like and say well you know you're smart like and say well you know you're smart meter and then meter and then meter and then so let's stop selling let's stop talking so let's stop selling let's stop talking so let's stop selling let's stop talking features yeah you're right let's talk features yeah you're right let's talk features yeah you're right let's talk value and then do to Consumers what is value and then do to Consumers what is value and then do to Consumers what is value I mean you can live at home alone

value I mean you can live at home alone value I mean you can live at home alone longer with a connected solution yeah longer with a connected solution yeah longer with a connected solution yeah what do we call it or this thing around what do we call it or this thing around what do we call it or this thing around your neck and it doesn't matter that's your neck and it doesn't matter that's your neck and it doesn't matter that's right I follow it and I can't get up right I follow it and I can't get up right I follow it and I can't get up help yes yeah no that makes sense I help yes yeah no that makes sense I help yes yeah no that makes sense I think we thought there was this massive think we thought there was this massive think we thought there was this massive base of developers out there who really base of developers out there who really base of developers out there who really wanted to build their own thing from wanted to build their own thing from wanted to build their own thing from scratch yeah and there's definitely scratch yeah and there's definitely scratch yeah and there's definitely those developers but you see companies those developers but you see companies those developers but you see companies like Microsoft as well actually have I like Microsoft as well actually have I like Microsoft as well actually have I think appreciated that that from a think appreciated that that from a think appreciated that that from a development point of view development point of view development point of view connected sensors is just another data connected sensors is just another data connected sensors is just another data pipeline that is I'd say rather than pipeline that is I'd say rather than pipeline that is I'd say rather than having it separate as this Azure iot having it separate as this Azure iot having it separate as this Azure iot thing it it should just be part of the thing it it should just be part of the thing it it should just be part of the overall toolkit you're right but most overall toolkit you're right but most overall toolkit you're right but most companies don't want to employ companies don't want to employ companies don't want to employ developers and build their own solution developers and build their own solution developers and build their own solution they want to buy a solution that has they want to buy a solution that has they want to buy a solution that has some embedded you know knowledge in it some embedded you know knowledge in it some embedded you know knowledge in it that's being used by the companies that that's being used by the companies that that's being used by the companies that they can benefit from they can benefit from they can benefit from um so yeah I think the horizontal notion um so yeah I think the horizontal notion um so yeah I think the horizontal notion of iot of iot of iot I don't know that customers ever really I don't know that customers ever really I don't know that customers ever really understood it anyway I mean it was I understood it anyway I mean it was I understood it anyway I mean it was I I've always answered the question what I've always answered the question what I've always answered the question what do you do by saying smart metering do you do by saying smart metering do you do by saying smart metering predictive maintenance you know tracking predictive maintenance you know tracking predictive maintenance you know tracking staff what is your best solution Robert staff what is your best solution Robert staff what is your best solution Robert the device that you're most proud of the device that you're most proud of the device that you're most proud of right now our medical device medical right now our medical device medical right now our medical device medical device oh I am working with a startup in device oh I am working with a startup in device oh I am working with a startup in the USA so we have uh in Delhi and it's the USA so we have uh in Delhi and it's the USA so we have uh in Delhi and it's pyrometer you know this kind of pyrometer you know this kind of pyrometer you know this kind of expendable spirometers the doctors or expendable spirometers the doctors or expendable spirometers the doctors or the skill nurse or whoever control it the skill nurse or whoever control it the skill nurse or whoever control it they are not the they are not capable of

they are not the they are not capable of they are not the they are not capable of really checking if patients are doing really checking if patients are doing really checking if patients are doing the exercise and how well are day doing the exercise and how well are day doing the exercise and how well are day doing with the treatment right so they have with the treatment right so they have with the treatment right so they have like a little prototype without like a little prototype without like a little prototype without connectivity I added the radio part for connectivity I added the radio part for connectivity I added the radio part for sure and we are now doing Clinic I'm sure and we are now doing Clinic I'm sure and we are now doing Clinic I'm sorry trials in the USA so yeah I'm sorry trials in the USA so yeah I'm sorry trials in the USA so yeah I'm pretty pretty because I mean at the end pretty pretty because I mean at the end pretty pretty because I mean at the end as you said this is turning so an iot as you said this is turning so an iot as you said this is turning so an iot device into into into really uh device into into into really uh device into into into really uh something that works for the foreign for something that works for the foreign for something that works for the foreign for someone you know in this case it's someone you know in this case it's someone you know in this case it's patience so it's it's pretty pretty patience so it's it's pretty pretty patience so it's it's pretty pretty awesome that's why I am in turn with awesome that's why I am in turn with awesome that's why I am in turn with them yeah that's great good luck with them yeah that's great good luck with them yeah that's great good luck with that yeah thank you so much that's an that yeah thank you so much that's an that yeah thank you so much that's an important thing building medical devices important thing building medical devices important thing building medical devices yeah yeah I really love stuff that's yeah yeah I really love stuff that's yeah yeah I really love stuff that's great wow there's a device from Phillips great wow there's a device from Phillips great wow there's a device from Phillips that I'm aware of yeah well I think yeah that I'm aware of yeah well I think yeah that I'm aware of yeah well I think yeah there was still in the Laura day so they there was still in the Laura day so they there was still in the Laura day so they are able to send you home on average a are able to send you home on average a are able to send you home on average a couple of days earlier I don't remember couple of days earlier I don't remember couple of days earlier I don't remember November let's say five days earlier November let's say five days earlier November let's say five days earlier after surgery if you take that device after surgery if you take that device after surgery if you take that device and it measures your your status by the and it measures your your status by the and it measures your your status by the heartbeat and breathing rate okay and heartbeat and breathing rate okay and heartbeat and breathing rate okay and with that with enough samples yeah and with that with enough samples yeah and with that with enough samples yeah and predict you know this guy yes we send predict you know this guy yes we send predict you know this guy yes we send him home if and then the device is just him home if and then the device is just him home if and then the device is just there to measure yeah and say well we there to measure yeah and say well we there to measure yeah and say well we send him home but maybe we should get send him home but maybe we should get send him home but maybe we should get him back but that's one hour him back but that's one hour him back but that's one hour so imagine the healthcare cost right so imagine the healthcare cost right so imagine the healthcare cost right that you can drop absolutely that's huge that you can drop absolutely that's huge that you can drop absolutely that's huge I saw it that actually talk earlier I saw it that actually talk earlier I saw it that actually talk earlier today I forget the guy's name but he's today I forget the guy's name but he's today I forget the guy's name but he's the author wrote a book called The Death the author wrote a book called The Death the author wrote a book called The Death of death and he was talking about um 80

of death and he was talking about um 80 of death and he was talking about um 80 of all Health expenditure is spent in of all Health expenditure is spent in of all Health expenditure is spent in the last five years of life oh wow 80 the last five years of life oh wow 80 the last five years of life oh wow 80 and 20 is obviously on the you know on and 20 is obviously on the you know on and 20 is obviously on the you know on the remainder and the medical technology the remainder and the medical technology the remainder and the medical technology connected devices I mean things like connected devices I mean things like connected devices I mean things like insulin meters parameters pay a critical insulin meters parameters pay a critical insulin meters parameters pay a critical role in in extending life his his view role in in extending life his his view role in in extending life his his view was that by 2040 I think will live was that by 2040 I think will live was that by 2040 I think will live forever so if you make it to 2040 you know when I was at uh well we were you know when I was at uh well we were at CES and there was uh at CES and there was uh at CES and there was uh AARP which is you'd only understand Us AARP which is you'd only understand Us AARP which is you'd only understand Us in the US but it's you know for people in the US but it's you know for people in the US but it's you know for people over 50 I guess and they had the biggest over 50 I guess and they had the biggest over 50 I guess and they had the biggest booth and all the steel and it was and booth and all the steel and it was and booth and all the steel and it was and it was uh age Tech it was uh age Tech it was uh age Tech we've heard a bag check but this was age we've heard a bag check but this was age we've heard a bag check but this was age 10. and there were tons of startups and 10. and there were tons of startups and 10. and there were tons of startups and they were all focusing you know because they were all focusing you know because they were all focusing you know because you're right if you can keep someone at you're right if you can keep someone at you're right if you can keep someone at home home home um and out of a hospital it reduces um and out of a hospital it reduces um and out of a hospital it reduces medical expenses people don't want to medical expenses people don't want to medical expenses people don't want to have to move into a a old person home or have to move into a a old person home or have to move into a a old person home or whatever you want to call it they'd whatever you want to call it they'd whatever you want to call it they'd rather stay if they're you know if you rather stay if they're you know if you rather stay if they're you know if you can help them with devices age their can help them with devices age their can help them with devices age their place as they say but it's it's also place as they say but it's it's also place as they say but it's it's also systematic system driven I would say systematic system driven I would say systematic system driven I would say because I moved from I moved to France

because I moved from I moved to France because I moved from I moved to France yeah in France I cannot buy glasses yeah in France I cannot buy glasses yeah in France I cannot buy glasses without the prescription oh and to get a without the prescription oh and to get a without the prescription oh and to get a prescription you have to go to an eye prescription you have to go to an eye prescription you have to go to an eye doctor and to get an appointment in the doctor and to get an appointment in the doctor and to get an appointment in the eye doctor it takes six to 12 months wow eye doctor it takes six to 12 months wow eye doctor it takes six to 12 months wow so how do you protect the system then I so how do you protect the system then I so how do you protect the system then I buy the glasses they're 500 bucks wow buy the glasses they're 500 bucks wow buy the glasses they're 500 bucks wow which is important but they are still in which is important but they are still in which is important but they are still in Rick and I was a big complex less I go Rick and I was a big complex less I go Rick and I was a big complex less I go to the Netherlands I can buy two pairs to the Netherlands I can buy two pairs to the Netherlands I can buy two pairs of the same glasses for 100 bucks so of the same glasses for 100 bucks so of the same glasses for 100 bucks so there is something wrong in that whole there is something wrong in that whole there is something wrong in that whole system and if we get and that what system and if we get and that what system and if we get and that what brought me to that is at CES in the iot brought me to that is at CES in the iot brought me to that is at CES in the iot domain I found a little it looked like domain I found a little it looked like domain I found a little it looked like an iPad oh no no an iPhone and then some an iPad oh no no an iPhone and then some an iPad oh no no an iPhone and then some some stuff that you could put on your some stuff that you could put on your some stuff that you could put on your body you know when you go to a body you know when you go to a body you know when you go to a physiotherapist yeah and you you feel physiotherapist yeah and you you feel physiotherapist yeah and you you feel these little oh yeah this takes it's these little oh yeah this takes it's these little oh yeah this takes it's healing it's right it's electrical waves healing it's right it's electrical waves healing it's right it's electrical waves and so I bought one for a couple hundred and so I bought one for a couple hundred and so I bought one for a couple hundred bucks for my wife and now she doesn't bucks for my wife and now she doesn't bucks for my wife and now she doesn't need to go to this therapist anymore need to go to this therapist anymore need to go to this therapist anymore just heal herself this is not the idea just heal herself this is not the idea just heal herself this is not the idea so I don't know what these guys that's so I don't know what these guys that's so I don't know what these guys that's cool but so yes I I truly believe in cool but so yes I I truly believe in cool but so yes I I truly believe in healthcare even if it's not the last healthcare even if it's not the last healthcare even if it's not the last several years one of the few things that we've been one of the few things that we've been living in the US the the it still shocks living in the US the the it still shocks living in the US the the it still shocks me just how screwed up the whole medical me just how screwed up the whole medical me just how screwed up the whole medical system is in the US the role of insurers system is in the US the role of insurers system is in the US the role of insurers Etc but but I guess the one unintended Etc but but I guess the one unintended Etc but but I guess the one unintended consequence of that is you have a lot of consequence of that is you have a lot of consequence of that is you have a lot of insurance companies who want to fund insurance companies who want to fund insurance companies who want to fund startups in the medical device space startups in the medical device space startups in the medical device space because it means they can keep more of because it means they can keep more of because it means they can keep more of the money that we pay them for insurance the money that we pay them for insurance the money that we pay them for insurance they can they can pocket it by their they can they can pocket it by their they can they can pocket it by their shares with it but um there's a there's

shares with it but um there's a there's shares with it but um there's a there's a base of companies funding this sort of a base of companies funding this sort of a base of companies funding this sort of activity which I think is tougher to activity which I think is tougher to activity which I think is tougher to find in Europe because it's government find in Europe because it's government find in Europe because it's government unless there's less of a there's less of unless there's less of a there's less of unless there's less of a there's less of a commercial aspect to it I think the a commercial aspect to it I think the a commercial aspect to it I think the other flip side of that is the other flip side of that is the other flip side of that is the commercial aspect of Healthcare in the commercial aspect of Healthcare in the commercial aspect of Healthcare in the US is US is US is uh damaging in a number of different uh damaging in a number of different uh damaging in a number of different ways but absolutely yep there's money ways but absolutely yep there's money ways but absolutely yep there's money there's money that's what it's all about there's money that's what it's all about there's money that's what it's all about in America money it's about money yeah in America money it's about money yeah in America money it's about money yeah show me the money but you asked about show me the money but you asked about show me the money but you asked about about iot and why right so we discussed about iot and why right so we discussed about iot and why right so we discussed a little bit to the the horizontal stuff a little bit to the the horizontal stuff a little bit to the the horizontal stuff now here's another thing that I see so now here's another thing that I see so now here's another thing that I see so so I I think if we ask Roberto he has a so I I think if we ask Roberto he has a so I I think if we ask Roberto he has a difficulty to keep up with all the new difficulty to keep up with all the new difficulty to keep up with all the new things that are being developed on things that are being developed on things that are being developed on Hardware software doesn't matter yeah Hardware software doesn't matter yeah Hardware software doesn't matter yeah yeah so it's it's you are there sitting yeah so it's it's you are there sitting yeah so it's it's you are there sitting with you and your company and all your with you and your company and all your with you and your company and all your engineers and and and everybody does in engineers and and and everybody does in engineers and and and everybody does in new inventions and and then you build a new inventions and and then you build a new inventions and and then you build a device for a long tail kind of long-term device for a long tail kind of long-term device for a long tail kind of long-term installation I remember the orange Laura installation I remember the orange Laura installation I remember the orange Laura deal had to last for 20 years deal had to last for 20 years deal had to last for 20 years so you cannot just switch off Laura or so you cannot just switch off Laura or so you cannot just switch off Laura or whatever it's built on if you have a whatever it's built on if you have a whatever it's built on if you have a 20-year obligation right and and what 20-year obligation right and and what 20-year obligation right and and what happens happens happens we just said I walk in the it's not 6G we just said I walk in the it's not 6G we just said I walk in the it's not 6G that worries me it's freaking Red Cap that worries me it's freaking Red Cap that worries me it's freaking Red Cap so so you have mbid which is the so so you have mbid which is the so so you have mbid which is the technology which I believe in with the technology which I believe in with the technology which I believe in with the SMS analogy you will get there but SMS analogy you will get there but SMS analogy you will get there but before we even get to leverage anything before we even get to leverage anything before we even get to leverage anything out of it and whether it's good or not out of it and whether it's good or not out of it and whether it's good or not there's a Next Level yeah as a developer there's a Next Level yeah as a developer there's a Next Level yeah as a developer what are you going to do yeah people are what are you going to do yeah people are what are you going to do yeah people are always chasing the new shiny things

always chasing the new shiny things always chasing the new shiny things sorry capitalism many people who've had that trip played many people who've had that trip played on them so many times in Wireless but on them so many times in Wireless but on them so many times in Wireless but now what developers do is they just now what developers do is they just now what developers do is they just ignore it and they stick with 4G and ignore it and they stick with 4G and ignore it and they stick with 4G and maybe maybe maybe whereas a few years ago it was always whereas a few years ago it was always whereas a few years ago it was always the Russian if you're not actually the Russian if you're not actually the Russian if you're not actually investing your time in learning about investing your time in learning about investing your time in learning about this next layer then you're going to be this next layer then you're going to be this next layer then you're going to be obsolete people have now realized that obsolete people have now realized that obsolete people have now realized that they're not going to be obsolete in two they're not going to be obsolete in two they're not going to be obsolete in two or three years it might be or three years it might be or three years it might be five or six years or maybe even longer five or six years or maybe even longer five or six years or maybe even longer so they've got time and the market is in so they've got time and the market is in so they've got time and the market is in the technology that they're working on the technology that they're working on the technology that they're working on today so the messages stick with LTE today so the messages stick with LTE today so the messages stick with LTE is that what the message is no also just is that what the message is no also just is that what the message is no also just because the show is about stirring the because the show is about stirring the because the show is about stirring the pot pot pot you know your uncle Rob here has some you know your uncle Rob here has some you know your uncle Rob here has some more controversial things to say out more controversial things to say out more controversial things to say out loud to the rest of the world 6G is loud to the rest of the world 6G is loud to the rest of the world 6G is never going to happen never going to happen never going to happen even though we saw lots of 6G at the mwc even though we saw lots of 6G at the mwc even though we saw lots of 6G at the mwc today it will never happen let me tell today it will never happen let me tell today it will never happen let me tell you why it has to do with money also you why it has to do with money also you why it has to do with money also known as dinero here in Espana yes there known as dinero here in Espana yes there known as dinero here in Espana yes there are lots of parts of the world that are are lots of parts of the world that are are lots of parts of the world that are still on 3G they're starting to still on 3G they're starting to still on 3G they're starting to sunsetting them right and then everybody sunsetting them right and then everybody sunsetting them right and then everybody else is on LTE and then there's a subset else is on LTE and then there's a subset else is on LTE and then there's a subset that's going to 5G and they talk about that's going to 5G and they talk about that's going to 5G and they talk about it a lot it a lot it a lot have you ever looked at the books or the have you ever looked at the books or the have you ever looked at the books or the the finances of some of these mobile the finances of some of these mobile the finances of some of these mobile operators that have rolled out 5G have operators that have rolled out 5G have operators that have rolled out 5G have you noticed that they're all over 100 you noticed that they're all over 100 you noticed that they're all over 100 billion in debt they're all leveraged to billion in debt they're all leveraged to billion in debt they're all leveraged to the hilt and you know why because you the hilt and you know why because you the hilt and you know why because you have to pay tens of billions of dollars have to pay tens of billions of dollars have to pay tens of billions of dollars to your government to buy the needed

to your government to buy the needed to your government to buy the needed Spectrum allocated to put in the new 5G Spectrum allocated to put in the new 5G Spectrum allocated to put in the new 5G stuff now some people are going to stuff now some people are going to stuff now some people are going to Sunset their 3G and try to reform that Sunset their 3G and try to reform that Sunset their 3G and try to reform that Spectrum for 5G but there's a whole lot Spectrum for 5G but there's a whole lot Spectrum for 5G but there's a whole lot of folks who have not gone to 5G and of folks who have not gone to 5G and of folks who have not gone to 5G and it's not because they don't want to do it's not because they don't want to do it's not because they don't want to do it it's just because they don't have the it it's just because they don't have the it it's just because they don't have the cash laying around to do it to buy the cash laying around to do it to buy the cash laying around to do it to buy the Spectrum from the government you know I Spectrum from the government you know I Spectrum from the government you know I spent most of my time the last several spent most of my time the last several spent most of my time the last several years at Erickson I remember our CEO was years at Erickson I remember our CEO was years at Erickson I remember our CEO was like he was just always kicking Europe like he was just always kicking Europe like he was just always kicking Europe in the butt because he was like you guys in the butt because he was like you guys in the butt because he was like you guys are not on board with this thing he goes are not on board with this thing he goes are not on board with this thing he goes he was like come on all the governments he was like come on all the governments he was like come on all the governments in the Europe would not spend the money in the Europe would not spend the money in the Europe would not spend the money to do it and I just saw something in the to do it and I just saw something in the to do it and I just saw something in the news part of like you know everybody's news part of like you know everybody's news part of like you know everybody's doing layoffs these days he's like doing layoffs these days he's like doing layoffs these days he's like Europe's killing us Europe is not Europe's killing us Europe is not Europe's killing us Europe is not migrating to 5G they just aren't the migrating to 5G they just aren't the migrating to 5G they just aren't the countries aren't they're not spending countries aren't they're not spending countries aren't they're not spending money and therefore no one wants no one money and therefore no one wants no one money and therefore no one wants no one needs to buy our Ericsson gear which is needs to buy our Ericsson gear which is needs to buy our Ericsson gear which is therefore having a material impact on therefore having a material impact on therefore having a material impact on their economics right and so dude that their economics right and so dude that their economics right and so dude that private private the private's private private the private's private private the private's interesting private if you've got if you interesting private if you've got if you interesting private if you've got if you can grab the Spectrum yeah can grab the Spectrum yeah can grab the Spectrum yeah like the cbrs and then the other like the cbrs and then the other like the cbrs and then the other equivalents in different countries that equivalents in different countries that equivalents in different countries that is interesting and we you know saw a lot is interesting and we you know saw a lot is interesting and we you know saw a lot of I'd see manufacturing companies of I'd see manufacturing companies of I'd see manufacturing companies kicking the tires yeah on private I am kicking the tires yeah on private I am kicking the tires yeah on private I am doing a prototype of 5G for private doing a prototype of 5G for private doing a prototype of 5G for private Network yeah the main problem in Spain Network yeah the main problem in Spain Network yeah the main problem in Spain is I mean you can you can work in is I mean you can you can work in is I mean you can you can work in six gigas yeah but you can go to mini six gigas yeah but you can go to mini six gigas yeah but you can go to mini metric waves because then you need to metric waves because then you need to metric waves because then you need to pay so right it's like okay we can test

pay so right it's like okay we can test pay so right it's like okay we can test 5G but not the 5D you know so it's 5G but not the 5D you know so it's 5G but not the 5D you know so it's that's we will see in the near future that's we will see in the near future that's we will see in the near future yeah and when you say four five G do you yeah and when you say four five G do you yeah and when you say four five G do you mean millimeter wave yeah yeah see mean millimeter wave yeah yeah see mean millimeter wave yeah yeah see that's what everybody thinks they think that's what everybody thinks they think that's what everybody thinks they think if you're not doing millimeter wave then if you're not doing millimeter wave then if you're not doing millimeter wave then you're not doing 5G right I mean a you're not doing 5G right I mean a you're not doing 5G right I mean a particular mobile operator that I won't particular mobile operator that I won't particular mobile operator that I won't name in the United States decided we're name in the United States decided we're name in the United States decided we're gonna go to every NFL stadium this is gonna go to every NFL stadium this is gonna go to every NFL stadium this is prior to covid and we're going to equip prior to covid and we're going to equip prior to covid and we're going to equip all the NFL football stadiums with all the NFL football stadiums with all the NFL football stadiums with millimeter wave for their and they were millimeter wave for their and they were millimeter wave for their and they were going to roll out 5G and they were going going to roll out 5G and they were going going to roll out 5G and they were going to just kill everybody and then coven to just kill everybody and then coven to just kill everybody and then coven came along and there was no football came along and there was no football came along and there was no football okay and that's and they're like oh you okay and that's and they're like oh you okay and that's and they're like oh you know uh but then T-Mobile acquired know uh but then T-Mobile acquired know uh but then T-Mobile acquired Sprint they got this mid band Goldilocks Sprint they got this mid band Goldilocks Sprint they got this mid band Goldilocks zone stuff and it turns out that's zone stuff and it turns out that's zone stuff and it turns out that's pretty good too the 6G people are saying pretty good too the 6G people are saying pretty good too the 6G people are saying well we need terahertz frequency I got well we need terahertz frequency I got well we need terahertz frequency I got news for you no one's rolling out news for you no one's rolling out news for you no one's rolling out millimeter wave that only goes this far millimeter wave that only goes this far millimeter wave that only goes this far what do you think terahertz is is that what do you think terahertz is is that what do you think terahertz is is that like NFC I'm gonna I'm gonna tap my like NFC I'm gonna I'm gonna tap my like NFC I'm gonna I'm gonna tap my phone oh wow I've got 100 billion phone oh wow I've got 100 billion phone oh wow I've got 100 billion gigabits of speed as long as I'm right gigabits of speed as long as I'm right gigabits of speed as long as I'm right next to the microphone here so 6G all next to the microphone here so 6G all next to the microphone here so 6G all it's not going to happen because of it's not going to happen because of it's not going to happen because of Mostly because economics not enough Mostly because economics not enough Mostly because economics not enough people can afford to do 5G already yeah people can afford to do 5G already yeah people can afford to do 5G already yeah why do you think they're going to be why do you think they're going to be why do you think they're going to be able to do 6G able to do 6G able to do 6G um even if they put the equipment um even if they put the equipment um even if they put the equipment vendors on selling gateways for a 50th vendors on selling gateways for a 50th vendors on selling gateways for a 50th of the price of a portrait 3 or 40 which of the price of a portrait 3 or 40 which of the price of a portrait 3 or 40 which it needs to be right do you remember how it needs to be right do you remember how it needs to be right do you remember how all the mobile operators thought that all the mobile operators thought that all the mobile operators thought that iot was gonna save their bacon because iot was gonna save their bacon because iot was gonna save their bacon because oh no we've got saturation with

oh no we've got saturation with oh no we've got saturation with smartphones there's not you know and we smartphones there's not you know and we smartphones there's not you know and we need something new they can use need something new they can use need something new they can use inspection that we don't use outside of inspection that we don't use outside of inspection that we don't use outside of ours it's going to be night time wow ours it's going to be night time wow ours it's going to be night time wow it's amazing trillions of devices with it's amazing trillions of devices with it's amazing trillions of devices with SIM cards exactly and we're going to SIM cards exactly and we're going to SIM cards exactly and we're going to charge them using iPhone data plans yeah charge them using iPhone data plans yeah charge them using iPhone data plans yeah that didn't work out about this that didn't work out about this that didn't work out about this Licensing in Germany that's going on now Licensing in Germany that's going on now Licensing in Germany that's going on now what's that Spectrum yeah so if you are what's that Spectrum yeah so if you are what's that Spectrum yeah so if you are a German company you can buy a square a German company you can buy a square a German company you can buy a square mile of license Spectrum okay so this is mile of license Spectrum okay so this is mile of license Spectrum okay so this is to me it was the idea about looking at to me it was the idea about looking at to me it was the idea about looking at the soccer match where you see different the soccer match where you see different the soccer match where you see different digital ads around the fields depending digital ads around the fields depending digital ads around the fields depending on from which country you're looking on from which country you're looking on from which country you're looking right yeah the same space twice so how right yeah the same space twice so how right yeah the same space twice so how about how about I can sell to them like about how about I can sell to them like about how about I can sell to them like rice or around their sites it's a few rice or around their sites it's a few rice or around their sites it's a few miles of coverage right and then I can miles of coverage right and then I can miles of coverage right and then I can allow them only to do Automotive so I allow them only to do Automotive so I allow them only to do Automotive so I can also horizontally say no no you can also horizontally say no no you can also horizontally say no no you can't do anything else but just the can't do anything else but just the can't do anything else but just the because the other application and now because the other application and now because the other application and now we're slicing the Spectrum rather than we're slicing the Spectrum rather than we're slicing the Spectrum rather than slicing whatever the operators wanted to slicing whatever the operators wanted to slicing whatever the operators wanted to slice in there right in the first place slice in there right in the first place slice in there right in the first place sounds like Network slicing but not yeah sounds like Network slicing but not yeah sounds like Network slicing but not yeah but no the Spectrum but Spectrum but no the Spectrum but Spectrum but no the Spectrum but Spectrum Spectrum slicing this is exciting are we Spectrum slicing this is exciting are we Spectrum slicing this is exciting are we ready to launch our event there's ready to launch our event there's ready to launch our event there's thousands of people downstairs waiting thousands of people downstairs waiting thousands of people downstairs waiting for us they're down there chanting just for us they're down there chanting just for us they're down there chanting just like when you're at a rock concert and like when you're at a rock concert and like when you're at a rock concert and the band hasn't walked on stage yet it's the band hasn't walked on stage yet it's the band hasn't walked on stage yet it's all dark you know they're like come on all dark you know they're like come on all dark you know they're like come on you know they're waiting for kiss to you know they're waiting for kiss to you know they're waiting for kiss to come you know or somebody bro so you just go yeah there you go

bro so you just go yeah there you go there we go all right thanks so much for there we go all right thanks so much for there we go all right thanks so much for joining us on this amazing iot Coffee joining us on this amazing iot Coffee joining us on this amazing iot Coffee Talk third year celebration anniversary Talk third year celebration anniversary Talk third year celebration anniversary for this for this for this and let's go to our show thank you thank and let's go to our show thank you thank and let's go to our show thank you thank you we love you you're beautiful