IoT Coffee Talk: Episode 174 - Digital Industry Disruption

that's it that's it ah hey welcome to iot Coffee Talk ah hey welcome to iot Coffee Talk ah hey welcome to iot Coffee Talk remember there's no parking on the dance remember there's no parking on the dance remember there's no parking on the dance floor that's right oh my God floor that's right oh my God floor that's right oh my God wow crap but you know what trust me wow wow crap but you know what trust me wow wow crap but you know what trust me wow I'm not here to impress you guys I'm I'm not here to impress you guys I'm I'm not here to impress you guys I'm here no parking baby No Parking On The here no parking baby No Parking On The here no parking baby No Parking On The Dance Floor parking on the Dance Floor Dance Floor parking on the Dance Floor Dance Floor parking on the Dance Floor I'm gonna have to give you a ticket or I'm gonna have to give you a ticket or I'm gonna have to give you a ticket or something I'm trying to remember the something I'm trying to remember the something I'm trying to remember the song oh my gosh yeah song oh my gosh yeah song oh my gosh yeah do you remember that Tim Robin yeah yeah do you remember that Tim Robin yeah yeah do you remember that Tim Robin yeah yeah yeah yeah were there were there were their were there were there were their freakazoid robots involved in that yes freakazoid robots involved in that yes freakazoid robots involved in that yes there were gonna have to give you a there were gonna have to give you a there were gonna have to give you a ticket yeah freakazoids yeah freakazoid ticket yeah freakazoids yeah freakazoid ticket yeah freakazoids yeah freakazoid robots man that's when it was real party robots man that's when it was real party robots man that's when it was real party music I don't care yes absolutely it was total party music back absolutely it was total party music back then you're right who's that one dude he then you're right who's that one dude he then you're right who's that one dude he was really good DeBarge or that that was really good DeBarge or that that was really good DeBarge or that that dude El Debarge El Debarge The El dude El Debarge El Debarge The El dude El Debarge El Debarge The El Debarge yeah Debarge yeah Debarge yeah see we have more than one hit see we have more than one hit see we have more than one hit uh I don't know they had a bunch of hits uh I don't know they had a bunch of hits uh I don't know they had a bunch of hits especially during that time I mean El especially during that time I mean El especially during that time I mean El DeBarge was just the lead singer but his DeBarge was just the lead singer but his DeBarge was just the lead singer but his whole family oh yeah yeah and then there was uh

oh yeah yeah and then there was uh what's his name Tony Tony what's his name Tony Tony what's his name Tony Tony remember that group yeah because it remember that group yeah because it remember that group yeah because it never rains in southern California yeah never rains in southern California yeah never rains in southern California yeah I I mean so many great groups you know I I mean so many great groups you know I I mean so many great groups you know some great music back then I don't know some great music back then I don't know some great music back then I don't know I think they had to be more Innovative I I think they had to be more Innovative I I think they had to be more Innovative I think these days it's like think these days it's like think these days it's like well I mean look how much of this how well I mean look how much of this how well I mean look how much of this how much of their music is sampled today much of their music is sampled today much of their music is sampled today yeah and I mean the the the the Capper yeah and I mean the the the the Capper yeah and I mean the the the the Capper is Roger Troutman is Roger Troutman is Roger Troutman and Zach but you know think about that and Zach but you know think about that and Zach but you know think about that see that that that kind of is the see that that that kind of is the see that that that kind of is the problem right you know in that era there problem right you know in that era there problem right you know in that era there was so much it like in the 70s even was so much it like in the 70s even was so much it like in the 70s even though people trashed the 70s they had though people trashed the 70s they had though people trashed the 70s they had great songwriters great songwriters great songwriters 80s great songwriters 90s great uh you 80s great songwriters 90s great uh you 80s great songwriters 90s great uh you know grunge right so if it wasn't for know grunge right so if it wasn't for know grunge right so if it wasn't for grunge and these outliers really pushing grunge and these outliers really pushing grunge and these outliers really pushing the envelope of of what music could be the envelope of of what music could be the envelope of of what music could be it would have been kind of a Cheesy era it would have been kind of a Cheesy era it would have been kind of a Cheesy era but because of Glam and all the stuff but because of Glam and all the stuff but because of Glam and all the stuff that I was into but digital that I was into but digital that I was into but digital in a way made creativity watered down in a way made creativity watered down in a way made creativity watered down because like you're saying anybody can because like you're saying anybody can because like you're saying anybody can copy anything and anybody can sample copy anything and anybody can sample copy anything and anybody can sample anything anything anything and what people thought was is new is and what people thought was is new is and what people thought was is new is actually old actually old actually old and so I don't know man you know those and so I don't know man you know those and so I don't know man you know those great Innovations in music and style

great Innovations in music and style great Innovations in music and style right and genre it doesn't happen that right and genre it doesn't happen that right and genre it doesn't happen that much in fact I think I don't know some much in fact I think I don't know some much in fact I think I don't know some of the stuff is just like Goofy of the stuff is just like Goofy of the stuff is just like Goofy I mean it's it's I mean it really is I mean it's it's I mean it really is I mean it's it's I mean it really is crazy crazy crazy um I mean my my girls I've forced them um I mean my my girls I've forced them um I mean my my girls I've forced them to listen to the 70s and the 80s music to listen to the 70s and the 80s music to listen to the 70s and the 80s music because I was like now you're gonna have because I was like now you're gonna have because I was like now you're gonna have to judge everything else off that yeah to judge everything else off that yeah to judge everything else off that yeah like you will listen to Parliament like you will listen to Parliament like you will listen to Parliament Funkadelic are you kidding me let's Funkadelic are you kidding me let's Funkadelic are you kidding me let's let's start off with the fact that you let's start off with the fact that you let's start off with the fact that you will listen to Marvin Gaye will listen to Marvin Gaye will listen to Marvin Gaye you will listen to The Supremes you I you will listen to The Supremes you I you will listen to The Supremes you I mean you will listen to that stuff mean you will listen to that stuff mean you will listen to that stuff that's right and and that's it I mean that's right and and that's it I mean that's right and and that's it I mean Commodores brick I mean you can function Commodores brick I mean you can function Commodores brick I mean you can function all of that that's what you're gonna all of that that's what you're gonna all of that that's what you're gonna you're gonna grade everyone else against you're gonna grade everyone else against you're gonna grade everyone else against that right oh yeah yeah absolutely that right oh yeah yeah absolutely that right oh yeah yeah absolutely absolutely because they need to create absolutely because they need to create absolutely because they need to create that Baseline of Excellence that Baseline of Excellence that Baseline of Excellence which that's that's it which that's that's it which that's that's it so that they have something to judge the so that they have something to judge the so that they have something to judge the new stuff by but I mean new stuff by but I mean new stuff by but I mean More Bounce to the Ounce Computer Love you know any gen ziers or Millennials you know any gen ziers or Millennials listening to this program will go oh man listening to this program will go oh man listening to this program will go oh man there's like three old guys on there there's like three old guys on there there's like three old guys on there saying today's music sucks and is way saying today's music sucks and is way saying today's music sucks and is way better back in their day better back in their day better back in their day because that's how we're sounding here

because that's how we're sounding here because that's how we're sounding here but even though it's true I'm sorry uh but even though it's true I'm sorry uh but even though it's true I'm sorry uh and you know facts are facts yeah yeah I and you know facts are facts yeah yeah I and you know facts are facts yeah yeah I mean yeah mean yeah mean yeah yeah I mean when it's too easy to you yeah I mean when it's too easy to you yeah I mean when it's too easy to you know copy know copy know copy then there's then there's then there's um there's there really isn't that much um there's there really isn't that much um there's there really isn't that much creativity you know there's just copy creativity you know there's just copy creativity you know there's just copy and paste and paste and paste you know you know it's it's an evolution you know you know it's it's an evolution you know you know it's it's an evolution I mean there's there's talent in every I mean there's there's talent in every I mean there's there's talent in every time and time and time and um yeah I don't want to totally um yeah I don't want to totally um yeah I don't want to totally passionate yeah if we remember when we passionate yeah if we remember when we passionate yeah if we remember when we started getting into the 80s for started getting into the 80s for started getting into the 80s for instance and I'm not even talking about instance and I'm not even talking about instance and I'm not even talking about like the new wave Electronica stuff like the new wave Electronica stuff like the new wave Electronica stuff versus whatever hair metal versus versus whatever hair metal versus versus whatever hair metal versus whatever but we also we started well a whatever but we also we started well a whatever but we also we started well a lot of people don't think about this lot of people don't think about this lot of people don't think about this digital technology in in audio equipment digital technology in in audio equipment digital technology in in audio equipment and music and music and music started to happen in the 80s you had started to happen in the 80s you had started to happen in the 80s you had drum machines yeah this came out was the drum machines yeah this came out was the drum machines yeah this came out was the thing 808 um yeah yeah you know you and thing 808 um yeah yeah you know you and thing 808 um yeah yeah you know you and you you started having dedicated stuff you you started having dedicated stuff you you started having dedicated stuff where you could put together a backing where you could put together a backing where you could put together a backing track or something like that you know a track or something like that you know a track or something like that you know a sound uh think about you know because sound uh think about you know because sound uh think about you know because there's innovation in that think about there's innovation in that think about there's innovation in that think about Rockets Rockets Rockets foreign and and I mean I remember I'm a date

and and I mean I remember I'm a date myself I remember running down to Venice myself I remember running down to Venice myself I remember running down to Venice Beach Beach Beach and right over there at the the area and right over there at the the area and right over there at the the area that they call Muscle Beach that they call Muscle Beach that they call Muscle Beach right over there I knew it right over there I knew it right over there I knew it all of the break dancing the street all of the break dancing the street all of the break dancing the street comedians all of them you could just you comedians all of them you could just you comedians all of them you could just you could just go there free entertainment could just go there free entertainment could just go there free entertainment man yeah man yeah man yeah and then you got break dancing two and then you got break dancing two and then you got break dancing two Electric Boogaloo Electric Boogaloo Electric Boogaloo yeah all of that that you had a whole yeah all of that that you had a whole yeah all of that that you had a whole golden and Globus had a whole uh they golden and Globus had a whole uh they golden and Globus had a whole uh they had to add a whole treasure troll of had to add a whole treasure troll of had to add a whole treasure troll of movies built off of that culture movies built off of that culture movies built off of that culture yeah hey did you ever see that dude on yeah hey did you ever see that dude on yeah hey did you ever see that dude on the roller skate he has like sort of the roller skate he has like sort of the roller skate he has like sort of this turban he has the turbine on and he this turban he has the turbine on and he this turban he has the turbine on and he has that guitar with the Target on it has that guitar with the Target on it has that guitar with the Target on it it's like the target guitar yeah have it's like the target guitar yeah have it's like the target guitar yeah have you did you ever see that guy live yes you did you ever see that guy live yes you did you ever see that guy live yes it's actually really good it's actually really good it's actually really good and he has an amazing voice I was like and he has an amazing voice I was like and he has an amazing voice I was like wow and you see him in commercials right wow and you see him in commercials right wow and you see him in commercials right but they hardly ever show him playing but they hardly ever show him playing but they hardly ever show him playing anything but he's kind of like a Venice anything but he's kind of like a Venice anything but he's kind of like a Venice Beach icon and the dude is talented and Beach icon and the dude is talented and Beach icon and the dude is talented and you know he's rolling around singing you know he's rolling around singing you know he's rolling around singing playing guitar fantastically and then playing guitar fantastically and then playing guitar fantastically and then he's actually a pretty damn good roller he's actually a pretty damn good roller he's actually a pretty damn good roller skater not rollerblades I don't think he skater not rollerblades I don't think he skater not rollerblades I don't think he ever upgraded roller skates you're right ever upgraded roller skates you're right ever upgraded roller skates you're right go back online go back online go back online even then like you have that one area

even then like you have that one area even then like you have that one area over there at Vince I mean Venice was over there at Vince I mean Venice was over there at Vince I mean Venice was like that was the place to be oh yeah like that was the place to be oh yeah like that was the place to be oh yeah because I mean you had you had the the because I mean you had you had the the because I mean you had you had the the borders so you had a whole skateboard borders so you had a whole skateboard borders so you had a whole skateboard community that was there you have I mean community that was there you have I mean community that was there you have I mean you just had everything it didn't matter you just had everything it didn't matter you just had everything it didn't matter what you were into and it was safe yeah what you were into and it was safe yeah what you were into and it was safe yeah it was safe it was safe yeah and you it was safe it was safe yeah and you it was safe it was safe yeah and you also had Olivia Newton-John and Xanadu also had Olivia Newton-John and Xanadu also had Olivia Newton-John and Xanadu back then writing roller skates yes exactly you know and you had and you yes exactly you know and you had and you always had your Walkman on with your always had your Walkman on with your always had your Walkman on with your headphones you know those are the days headphones you know those are the days headphones you know those are the days yeah the audience is probably going what yeah the audience is probably going what yeah the audience is probably going what the hell are these guys talking about by the hell are these guys talking about by the hell are these guys talking about by the way the way the way look good look good look good feel good donate no you know feel good donate no you know feel good donate no you know that it's an evolution the gadgets and that it's an evolution the gadgets and that it's an evolution the gadgets and the things we were into back then led us the things we were into back then led us the things we were into back then led us to where we are today to where we are today to where we are today if we weren't into uh if we weren't into uh if we weren't into uh high-end audio equipment Jam boxes high-end audio equipment Jam boxes high-end audio equipment Jam boxes walkmans walkmans walkmans amplifiers speakers before we had amplifiers speakers before we had amplifiers speakers before we had computers and before we had a lot of the computers and before we had a lot of the computers and before we had a lot of the things we do now we were into this other things we do now we were into this other things we do now we were into this other thing and I think I think there's a it's thing and I think I think there's a it's thing and I think I think there's a it's a it's a there's a gene or something and

a it's a there's a gene or something and a it's a there's a gene or something and we were just totally fascinated and then we were just totally fascinated and then we were just totally fascinated and then more new gadgety kind of things came more new gadgety kind of things came more new gadgety kind of things came along and we just kind of went along for along and we just kind of went along for along and we just kind of went along for the ride the ride the ride um something like that at least that's um something like that at least that's um something like that at least that's what I mean but that's you know that's a what I mean but that's you know that's a what I mean but that's you know that's a good point because I mean it we we make good point because I mean it we we make good point because I mean it we we make jokes about you know gyms ears and those jokes about you know gyms ears and those jokes about you know gyms ears and those that that might be listening now saying that that might be listening now saying that that might be listening now saying oh my God you guys are you know who oh my God you guys are you know who oh my God you guys are you know who would you go to school with Moses I mean would you go to school with Moses I mean would you go to school with Moses I mean I turned off already they are it's like I turned off already they are it's like I turned off already they are it's like for real for real for real being if you are if you are 40 being if you are if you are 40 being if you are if you are 40 you had the opportunity to see the you had the opportunity to see the you had the opportunity to see the transition from cassette from I mean transition from cassette from I mean transition from cassette from I mean possibly from eight track to cassette possibly from eight track to cassette possibly from eight track to cassette from cassette to CD from CD to MP3 from from cassette to CD from CD to MP3 from from cassette to CD from CD to MP3 from MP3 over to Digital streaming and uh all MP3 over to Digital streaming and uh all MP3 over to Digital streaming and uh all of this and so we're we're a Tech of this and so we're we're a Tech of this and so we're we're a Tech Community all of this are all of these Community all of this are all of these Community all of this are all of these things are technology advancements yeah things are technology advancements yeah things are technology advancements yeah and and what you have today a day and and and what you have today a day and and and what you have today a day and the industry Transformations that they the industry Transformations that they the industry Transformations that they drove yes the whole road map you know drove yes the whole road map you know drove yes the whole road map you know you can look you know it's amazing you can look you know it's amazing you can look you know it's amazing there's a lot of Leonard you go to The there's a lot of Leonard you go to The there's a lot of Leonard you go to The NAMM Show every year and you often have NAMM Show every year and you often have NAMM Show every year and you often have said that that world has been a big said that that world has been a big said that that world has been a big driver of technology that a lot of driver of technology that a lot of driver of technology that a lot of people don't realize it people don't realize it people don't realize it you know vinyl was making a comeback oh yeah yeah vinyl was making a comeback oh yeah yeah yeah yeah yeah final final is killer yeah yeah yeah final final is killer yeah yeah yeah final final is killer yeah I mean yeah I mean yeah I mean um all that stuff that we talk about um all that stuff that we talk about um all that stuff that we talk about Industrial Automation

Industrial Automation Industrial Automation um you know uh control feedback haptic um you know uh control feedback haptic um you know uh control feedback haptic RPA blah blah blah all that stuff the RPA blah blah blah all that stuff the RPA blah blah blah all that stuff the music industry has been I mean that is music industry has been I mean that is music industry has been I mean that is the first consumer or public expression the first consumer or public expression the first consumer or public expression of these Technologies think about that of these Technologies think about that of these Technologies think about that it's crazy but then everyone just thinks it's crazy but then everyone just thinks it's crazy but then everyone just thinks oh you know these guys oh you know these guys oh you know these guys um these guys are just a bunch of um these guys are just a bunch of um these guys are just a bunch of hippies or whatever they're not hippies or whatever they're not hippies or whatever they're not technical dude I mean I went to I went technical dude I mean I went to I went technical dude I mean I went to I went to the Village Studios in Hollywood the to the Village Studios in Hollywood the to the Village Studios in Hollywood the world famous world famous world famous and you you can witness there the and you you can witness there the and you you can witness there the history of technology history of technology history of technology that has defined and shaped what the that has defined and shaped what the that has defined and shaped what the music industry is today and think about music industry is today and think about music industry is today and think about what even Apple which had their event of what even Apple which had their event of what even Apple which had their event of course we probably have to talk about course we probably have to talk about course we probably have to talk about those guys those guys those guys um um um they LED with music iTunes right they they LED with music iTunes right they they LED with music iTunes right they didn't lead with video or VR or XR any didn't lead with video or VR or XR any didn't lead with video or VR or XR any of this stuff it all starts with uh of this stuff it all starts with uh of this stuff it all starts with uh music music music and um yeah Music Matters social the way and um yeah Music Matters social the way and um yeah Music Matters social the way that you promote your music all that that you promote your music all that that you promote your music all that stuff I mean the whole music industry is stuff I mean the whole music industry is stuff I mean the whole music industry is transformed right but transformed right but transformed right but it even with all that transformation it even with all that transformation it even with all that transformation there is one thing that makes still there is one thing that makes still there is one thing that makes still makes all the money makes all the money makes all the money what is it what is it what is it the live performance the live performance the live performance live music live music live music real stuff not fake thanks thanks Sean

real stuff not fake thanks thanks Sean real stuff not fake thanks thanks Sean Parker and Napster and the digital Parker and Napster and the digital Parker and Napster and the digital destruction of the music industry where destruction of the music industry where destruction of the music industry where that's the only way those guys are that's the only way those guys are that's the only way those guys are making money now is by touring making money now is by touring making money now is by touring they used to not have to tour they could they used to not have to tour they could they used to not have to tour they could make money off of albums and I don't make money off of albums and I don't make money off of albums and I don't know but that whole Space got blown to know but that whole Space got blown to know but that whole Space got blown to Pieces Pieces Pieces SoundCloud is making is made allowing SoundCloud is making is made allowing SoundCloud is making is made allowing them to make money some but but no Rob them to make money some but but no Rob them to make money some but but no Rob is right but even back then they had to is right but even back then they had to is right but even back then they had to go on tour to make the money back go on tour to make the money back go on tour to make the money back uh and the only reason why I know is my uh and the only reason why I know is my uh and the only reason why I know is my first Consulting gig was in the music first Consulting gig was in the music first Consulting gig was in the music industry helping them with their back industry helping them with their back industry helping them with their back office office office so I was doing their projects I did all so I was doing their projects I did all so I was doing their projects I did all the royalty stuff so I had visibility to the royalty stuff so I had visibility to the royalty stuff so I had visibility to how the entire back office works and how the entire back office works and how the entire back office works and that gives you a blueprint for how that gives you a blueprint for how that gives you a blueprint for how everything in the front office works and everything in the front office works and everything in the front office works and how the industry Works kind of right how the industry Works kind of right how the industry Works kind of right um and yeah dude even back then Rob live um and yeah dude even back then Rob live um and yeah dude even back then Rob live music that is how you made good because music that is how you made good because music that is how you made good because all these artists are in tremendous debt all these artists are in tremendous debt all these artists are in tremendous debt the day that they signed on the timeline the day that they signed on the timeline the day that they signed on the timeline you know and hear all these share all you know and hear all these share all you know and hear all these share all these artists that you know they say these artists that you know they say these artists that you know they say that you know that you know that you know Spotify has been a scam for them they Spotify has been a scam for them they Spotify has been a scam for them they don't pay that much it doesn't pay Jack don't pay that much it doesn't pay Jack don't pay that much it doesn't pay Jack you know the bigger the bigger thing has you know the bigger the bigger thing has you know the bigger the bigger thing has to be around ownership right to be around ownership right to be around ownership right yeah yeah yeah it has to be around

yeah yeah yeah it has to be around yeah yeah yeah it has to be around ownership I mean look at look at Ray ownership I mean look at look at Ray ownership I mean look at look at Ray Charles Charles Charles and he owned his and he owned his and he owned his and it wasn't that broadly publicized and it wasn't that broadly publicized and it wasn't that broadly publicized about how he owned his he owned his about how he owned his he owned his about how he owned his he owned his Masters he owned the rights Masters he owned the rights Masters he owned the rights um I mean you know Michael Jackson um I mean you know Michael Jackson um I mean you know Michael Jackson bought the bought the Beatles I mean you bought the bought the Beatles I mean you bought the bought the Beatles I mean you brought the Beatles brought the Beatles brought the Beatles right that was a big thing I remember right that was a big thing I remember right that was a big thing I remember that was oh yeah that was oh yeah that was oh yeah yeah yeah yeah that was that's crazy yeah yeah yeah that was that's crazy yeah yeah yeah that was that's crazy stuff but yeah I'd hear Eddie better and stuff but yeah I'd hear Eddie better and stuff but yeah I'd hear Eddie better and a lot of these you know guys from the a lot of these you know guys from the a lot of these you know guys from the 90s on 90s on 90s on say say say we used to make all this money from we used to make all this money from we used to make all this money from recording and selling CDs at that time recording and selling CDs at that time recording and selling CDs at that time frame at least yeah um and then as soon frame at least yeah um and then as soon frame at least yeah um and then as soon as Napster hit the MP3 Revolution hit as Napster hit the MP3 Revolution hit as Napster hit the MP3 Revolution hit digital music all of a sudden people are digital music all of a sudden people are digital music all of a sudden people are like oh I'm just gonna get it for free like oh I'm just gonna get it for free like oh I'm just gonna get it for free yeah yeah yeah and I know Steve Jobs yeah yeah yeah and I know Steve Jobs yeah yeah yeah and I know Steve Jobs tried to wrestle things back again and tried to wrestle things back again and tried to wrestle things back again and do the 99 Cents the song deal you know do the 99 Cents the song deal you know do the 99 Cents the song deal you know when the iPod came out when the iPod came out when the iPod came out um but it's and then you know then you um but it's and then you know then you um but it's and then you know then you have different business models like have different business models like have different business models like Spotify and every trillion streams will Spotify and every trillion streams will Spotify and every trillion streams will give you a penny you know or whatever give you a penny you know or whatever give you a penny you know or whatever yeah and so they have to up and so if yeah and so they have to up and so if yeah and so they have to up and so if and if you're not a mega band I mean all and if you're not a mega band I mean all and if you're not a mega band I mean all the other ones as you know I mean that's the other ones as you know I mean that's the other ones as you know I mean that's the only money they're making is touring the only money they're making is touring the only money they're making is touring you know live shows you know live shows you know live shows um yeah but then you know that's that's yeah but then you know that's that's when you had like YouTube and uh you do

when you had like YouTube and uh you do when you had like YouTube and uh you do have these platforms now that allow the have these platforms now that allow the have these platforms now that allow the little guy that may never have had a little guy that may never have had a little guy that may never have had a chance you know sort of these folks that chance you know sort of these folks that chance you know sort of these folks that are off label that to actually do it on are off label that to actually do it on are off label that to actually do it on their own you know so in a lot of ways their own you know so in a lot of ways their own you know so in a lot of ways to democratize access right and uh to democratize access right and uh to democratize access right and uh markets for a lot of artists and so like markets for a lot of artists and so like markets for a lot of artists and so like do a Lipa uh you know freaking think do a Lipa uh you know freaking think do a Lipa uh you know freaking think about Gangnam Style dude you know like about Gangnam Style dude you know like about Gangnam Style dude you know like freaking bye bro freaking bye bro freaking bye bro the original K-pop no no you're so right people can and so no no you're so right people can and so you're right it's a double-edged sword you're right it's a double-edged sword you're right it's a double-edged sword it leveled the playing field a whole lot it leveled the playing field a whole lot it leveled the playing field a whole lot of unknowns can be discovered on YouTube of unknowns can be discovered on YouTube of unknowns can be discovered on YouTube and places like that that never would and places like that that never would and places like that that never would have had a chance because there's always have had a chance because there's always have had a chance because there's always been Gatekeepers right in Hollywood or been Gatekeepers right in Hollywood or been Gatekeepers right in Hollywood or whatever yeah whatever yeah whatever yeah um think about the story The what's his um think about the story The what's his um think about the story The what's his name uh RNA I can't say this I always name uh RNA I can't say this I always name uh RNA I can't say this I always misspounce his name the Filipino guy who misspounce his name the Filipino guy who misspounce his name the Filipino guy who was singing Journey songs oh yeah yeah was singing Journey songs oh yeah yeah was singing Journey songs oh yeah yeah hands and putting them on YouTube and hands and putting them on YouTube and hands and putting them on YouTube and Neil Shawn it checks him out on YouTube Neil Shawn it checks him out on YouTube Neil Shawn it checks him out on YouTube and then flies to the Philippines and and then flies to the Philippines and and then flies to the Philippines and hires him to be their new lead singer hires him to be their new lead singer hires him to be their new lead singer because he sounds just like Steve Perry because he sounds just like Steve Perry because he sounds just like Steve Perry yeah that's a huge success story for a yeah that's a huge success story for a yeah that's a huge success story for a guy who could have just been unknown for guy who could have just been unknown for guy who could have just been unknown for the rest of his life and would have been the rest of his life and would have been the rest of his life and would have been considered a karaoke singer for Journey considered a karaoke singer for Journey considered a karaoke singer for Journey songs you know yeah yeah if that if I songs you know yeah yeah if that if I songs you know yeah yeah if that if I mean if you go that route then throw mean if you go that route then throw mean if you go that route then throw Justin Bieber out there yeah

Justin Bieber out there yeah Justin Bieber out there yeah you're right you're right yeah you're right you're right yeah you're right you're right yeah absolutely um but still the labels haven't gone um but still the labels haven't gone away you know like a lot of people were away you know like a lot of people were away you know like a lot of people were thinking uh they still have a lot of thinking uh they still have a lot of thinking uh they still have a lot of clout and a lot of it has to do is they clout and a lot of it has to do is they clout and a lot of it has to do is they have the infrastructure to to put people have the infrastructure to to put people have the infrastructure to to put people on the road to make the big my own on the road to make the big my own on the road to make the big my own distribution right well distribution right well distribution right well the concert circuit globally the concert circuit globally the concert circuit globally there's there's still I think there's I there's there's still I think there's I there's there's still I think there's I mean this is one thing that I'll give mean this is one thing that I'll give mean this is one thing that I'll give the the the Millennials and and the the the Millennials and and the the the Millennials and and gin X gin X gin X you know you know you're alienating some you know you know you're alienating some you know you know you're alienating some people man they're gonna be we're gonna people man they're gonna be we're gonna people man they're gonna be we're gonna maybe we're gonna Inspire some comments maybe we're gonna Inspire some comments maybe we're gonna Inspire some comments below you know I mean you know but it's below you know I mean you know but it's below you know I mean you know but it's it's where does change take place right it's where does change take place right it's where does change take place right I mean this is the whole thing this is I I mean this is the whole thing this is I I mean this is the whole thing this is I mean if we're going to tie it back to mean if we're going to tie it back to mean if we're going to tie it back to things you know we talk about digital things you know we talk about digital things you know we talk about digital transformation and everything that we've transformation and everything that we've transformation and everything that we've been talking about is is has a digital been talking about is is has a digital been talking about is is has a digital element to it right yeah and when you element to it right yeah and when you element to it right yeah and when you look at that's just a vertical the new look at that's just a vertical the new look at that's just a vertical the new music industry is just a vertical and it music industry is just a vertical and it music industry is just a vertical and it experienced digital transformation in a experienced digital transformation in a experienced digital transformation in a real way because the business models real way because the business models real way because the business models have changed have changed have changed um the tech has allowed them to say um the tech has allowed them to say um the tech has allowed them to say we're going to find another Avenue to we're going to find another Avenue to we're going to find another Avenue to the people the people the people and whether that be you know through and whether that be you know through and whether that be you know through things like Spotify through things like things like Spotify through things like things like Spotify through things like SoundCloud so that is creating a market SoundCloud so that is creating a market SoundCloud so that is creating a market in and of itself as opposed to normal in and of itself as opposed to normal in and of itself as opposed to normal distribution which was press and vinyl

distribution which was press and vinyl distribution which was press and vinyl yeah so I mean I I look at those things yeah so I mean I I look at those things yeah so I mean I I look at those things and I'm like that that digital and I'm like that that digital and I'm like that that digital transformation people process and attack transformation people process and attack transformation people process and attack yeah it's tied together and and it yeah it's tied together and and it yeah it's tied together and and it doesn't matter you don't need to be an doesn't matter you don't need to be an doesn't matter you don't need to be an expert in any one thing to to influence expert in any one thing to to influence expert in any one thing to to influence or to innovate within the space or to innovate within the space or to innovate within the space yeah that's that's a good point I always yeah that's that's a good point I always yeah that's that's a good point I always love the story too you know you talk love the story too you know you talk love the story too you know you talk about labels distribution there's good about labels distribution there's good about labels distribution there's good stories there's bad stories you heard stories there's bad stories you heard stories there's bad stories you heard about you always hear about these bands about you always hear about these bands about you always hear about these bands that were they were so eager to get that were they were so eager to get that were they were so eager to get signed and they signed a really crappy signed and they signed a really crappy signed and they signed a really crappy deal with the label and then they felt deal with the label and then they felt deal with the label and then they felt like they were imprisoned by them you like they were imprisoned by them you like they were imprisoned by them you know I knew that happened to NSYNC and a know I knew that happened to NSYNC and a know I knew that happened to NSYNC and a bunch of other well it happened to bunch of other well it happened to bunch of other well it happened to Prince Prince Prince uh Prince had to change his name to that uh Prince had to change his name to that uh Prince had to change his name to that whatever that yeah whatever that yeah whatever that yeah because because because George Michael had that happen to him George Michael had that happen to him George Michael had that happen to him Sony owned his butt and he had to just Sony owned his butt and he had to just Sony owned his butt and he had to just like disappear for a while you know so like disappear for a while you know so like disappear for a while you know so there's some times where there's some times where there's some times where I don't know it's a weird deal you know I don't know it's a weird deal you know I don't know it's a weird deal you know these labels say well you wouldn't have these labels say well you wouldn't have these labels say well you wouldn't have made it if it wasn't for us and even made it if it wasn't for us and even made it if it wasn't for us and even though we're taking all your money then you have people you have Rebels who then you have people you have Rebels who started their own labels like like Dr started their own labels like like Dr started their own labels like like Dr Dre you had people like uh Master P was Dre you had people like uh Master P was Dre you had people like uh Master P was selling records out yeah CDs out of the selling records out yeah CDs out of the selling records out yeah CDs out of the trunk of his car you know and so those trunk of his car you know and so those trunk of his car you know and so those guys were Rebels and going straight to

guys were Rebels and going straight to guys were Rebels and going straight to the people and getting their stuff or the people and getting their stuff or the people and getting their stuff or their acts that they had signed locally their acts that they had signed locally their acts that they had signed locally you know if you think about the East you know if you think about the East you know if you think about the East Coast New York rap scene as that was Coast New York rap scene as that was Coast New York rap scene as that was growing a lot of it was just direct growing a lot of it was just direct growing a lot of it was just direct power to the people kind of stuff you power to the people kind of stuff you power to the people kind of stuff you know know know um it's pretty interesting you know I um it's pretty interesting you know I um it's pretty interesting you know I wouldn't want to be a part of a label wouldn't want to be a part of a label wouldn't want to be a part of a label where I have to worry if Suge Knight's where I have to worry if Suge Knight's where I have to worry if Suge Knight's gonna beat the hell out of me with a gonna beat the hell out of me with a gonna beat the hell out of me with a lead pipe or something you know you know lead pipe or something you know you know lead pipe or something you know you know that's just me that's just me that's just me for now well I mean any any label is for now well I mean any any label is for now well I mean any any label is that's called death row I mean just while I'm thinking about those guys just while I'm thinking about those guys I think that Super Bowl a few years ago I think that Super Bowl a few years ago I think that Super Bowl a few years ago where it was Dr Dre and everybody there where it was Dr Dre and everybody there where it was Dr Dre and everybody there was probably Eminem 50 Cent Mary J that was probably Eminem 50 Cent Mary J that was probably Eminem 50 Cent Mary J that was like the best halftime show I'd ever was like the best halftime show I'd ever was like the best halftime show I'd ever seen at the Super Bowl because some of seen at the Super Bowl because some of seen at the Super Bowl because some of these halftimes have just gone to shed these halftimes have just gone to shed these halftimes have just gone to shed or they throw in a bunch of weird people or they throw in a bunch of weird people or they throw in a bunch of weird people together and mash them up you know but together and mash them up you know but together and mash them up you know but man they they threaded the history you man they they threaded the history you man they they threaded the history you had Tupac in there I mean you you it's had Tupac in there I mean you you it's had Tupac in there I mean you you it's like they told the story of L and I you know I thought that was pretty and I you know I thought that was pretty awesome awesome awesome yeah you know it's a great show Frozen yeah you know it's a great show Frozen yeah you know it's a great show Frozen no you're you're Frozen but yeah I had no you're you're Frozen but yeah I had no you're you're Frozen but yeah I had no idea that uh Dr Drake could play the no idea that uh Dr Drake could play the no idea that uh Dr Drake could play the piano piano piano that was oh yeah

that was oh yeah that was oh yeah yeah I mean you gotta you gotta watch yeah I mean you gotta you gotta watch yeah I mean you gotta you gotta watch you gotta watch The Straight Out of you gotta watch The Straight Out of you gotta watch The Straight Out of Compton Compton Compton yeah I didn't love that movie Straight Out of Compton is a great Straight Out of Compton is a great American story it just is you know and American story it just is you know and American story it just is you know and the struggles and those guys there's so the struggles and those guys there's so the struggles and those guys there's so much talent yeah what they had to push much talent yeah what they had to push much talent yeah what they had to push through through through one of the dopest one of the dopest one of the dopest CDs ever put out the chronic yeah I mean CDs ever put out the chronic yeah I mean CDs ever put out the chronic yeah I mean yes it is it is can you imagine it's yes it is it is can you imagine it's yes it is it is can you imagine it's like hey um what should we call this um like hey um what should we call this um like hey um what should we call this um The Chronic at that time at that time yeah well they were doing crazy stuff I yeah well they were doing crazy stuff I yeah well they were doing crazy stuff I mean back then you know you had like two mean back then you know you had like two mean back then you know you had like two Live Crew and I I agree like Live Crew and I I agree like Live Crew and I I agree like you know it's like you know it's like you know it's like but that's how they that's how they uh but that's how they that's how they uh but that's how they that's how they uh love hearing the I love hearing the the love hearing the I love hearing the the love hearing the I love hearing the the huh you're huh you're huh you're lost those different cities where lost those different cities where lost those different cities where they're touring who are like if you they're touring who are like if you they're touring who are like if you oh can you hear me uh yeah Wi-Fi oh can you hear me uh yeah Wi-Fi oh can you hear me uh yeah Wi-Fi internet connection is unstable yeah internet connection is unstable yeah internet connection is unstable yeah yeah yes no we can hear you now you're yeah yes no we can hear you now you're yeah yes no we can hear you now you're good my hotel Wi-Fi is cutting out okay good my hotel Wi-Fi is cutting out okay good my hotel Wi-Fi is cutting out okay I just I just think about the police uh I just I just think about the police uh I just I just think about the police uh can you not hear me the police no we can can you not hear me the police no we can can you not hear me the police no we can yeah yeah different cities and they're

yeah yeah different cities and they're yeah yeah different cities and they're like if you play that song we're going like if you play that song we're going like if you play that song we're going to arrest you on stage sounds like Elvis Presley James Brown sounds like Elvis Presley James Brown everybody you know that's what happened everybody you know that's what happened everybody you know that's what happened with all of them with all of them with all of them it's I mean that's the that's the stuff it's I mean that's the that's the stuff it's I mean that's the that's the stuff that is like really that's when you know that is like really that's when you know that is like really that's when you know you are making a change freedom of you are making a change freedom of you are making a change freedom of speech speech speech yeah right right absolutely yeah I mean yeah right right absolutely yeah I mean yeah right right absolutely yeah I mean about it yeah I mean if you really think about it yeah I mean if you really think about it yeah I mean if you really think about during the 50s 60s 70s and even about during the 50s 60s 70s and even about during the 50s 60s 70s and even today today today the word love means something very the word love means something very the word love means something very different than people think different than people think different than people think and sometimes that got you kicked off and sometimes that got you kicked off and sometimes that got you kicked off the stage depending on how you used it the stage depending on how you used it the stage depending on how you used it in a sentence right that was like in a sentence right that was like in a sentence right that was like back then or sometimes she just got back then or sometimes she just got back then or sometimes she just got kicked off the stage because you were kicked off the stage because you were kicked off the stage because you were saying F the police you know saying F the police you know saying F the police you know [Laughter] [Laughter] [Laughter] they were really they were just they were really they were just they were really they were just a lot of us were thinking a lot of us were thinking a lot of us were thinking huh yeah yeah that's why they sold huh yeah yeah that's why they sold huh yeah yeah that's why they sold that's what they said they had an that's what they said they had an that's what they said they had an experience as as young people they had experience as as young people they had experience as as young people they had an experience in Los Angeles that other an experience in Los Angeles that other an experience in Los Angeles that other people didn't have in other parts of the people didn't have in other parts of the people didn't have in other parts of the country where people were just getting country where people were just getting country where people were just getting beaten down you know until the rest of beaten down you know until the rest of beaten down you know until the rest of the country saw the video of Rodney King the country saw the video of Rodney King the country saw the video of Rodney King that you had a glimpse of what was going that you had a glimpse of what was going that you had a glimpse of what was going on and what these guys may have been on and what these guys may have been on and what these guys may have been going through this is I mean to go back

going through this is I mean to go back going through this is I mean to go back into to categorically listen to some of into to categorically listen to some of into to categorically listen to some of those groups those groups those groups I I will I will I will say I mean again I I will I will I will say I mean again I I will I will I will say I mean again I made I made my girls do this you will I made I made my girls do this you will I made I made my girls do this you will listen to Public Enemy oh yeah yeah listen to Public Enemy oh yeah yeah listen to Public Enemy oh yeah yeah everybody should listen to Public Enemy everybody should listen to Public Enemy everybody should listen to Public Enemy I mean look I mean look I mean look yay yay yay you can't get more raw and more real you can't get more raw and more real you can't get more raw and more real about what was happening at that time about what was happening at that time about what was happening at that time and what Chuck D was saying oh yeah hey and what Chuck D was saying oh yeah hey and what Chuck D was saying oh yeah hey artist one was saying I mean this is oh artist one was saying I mean this is oh artist one was saying I mean this is oh my God don't get me started yeah and do the right thing it was real yeah and do the right thing it was real and I know on the other side of the and I know on the other side of the and I know on the other side of the fence people were like you know that uh fence people were like you know that uh fence people were like you know that uh that wasn't really happening yes it was that wasn't really happening yes it was that wasn't really happening yes it was it was happening and they weren't trying it was happening and they weren't trying it was happening and they weren't trying to stir the pot or cause problems they to stir the pot or cause problems they to stir the pot or cause problems they were telling the story of their lives were telling the story of their lives were telling the story of their lives bring awareness Shine the Light on what bring awareness Shine the Light on what bring awareness Shine the Light on what was happening and hey let the chips fall was happening and hey let the chips fall was happening and hey let the chips fall where they may yeah right yeah where they may yeah right yeah where they may yeah right yeah absolutely so I hear that apple had an absolutely so I hear that apple had an absolutely so I hear that apple had an event event event yeah and and Dr Dre sold a multi-million yeah and and Dr Dre sold a multi-million yeah and and Dr Dre sold a multi-million dollar business or billion uh well dollar business or billion uh well dollar business or billion uh well Million Dollar business as a billion Million Dollar business as a billion Million Dollar business as a billion dollar business to Apple that was their dollar business to Apple that was their dollar business to Apple that was their first that was probably their only first that was probably their only first that was probably their only um uh non-organ I mean um uh non-organ I mean um uh non-organ I mean non-tech acquisition

non-tech acquisition non-tech acquisition think about it Oh you mean that wasn't think about it Oh you mean that wasn't think about it Oh you mean that wasn't organically grown where they just yeah organically grown where they just yeah organically grown where they just yeah it was a it wasn't organically grown it was a it wasn't organically grown it was a it wasn't organically grown they bought it to expand they bought it to expand they bought it to expand their market share to us what do we know their market share to us what do we know their market share to us what do we know huh what do we know about some things huh what do we know about some things huh what do we know about some things sometimes it's not the tech that drives sometimes it's not the tech that drives sometimes it's not the tech that drives sales sometimes it's a person yeah sales sometimes it's a person yeah sales sometimes it's a person yeah that's a feeling it's a Groove you know that's a feeling it's a Groove you know that's a feeling it's a Groove you know yeah so Dr Dre man you know so tell me yeah so Dr Dre man you know so tell me yeah so Dr Dre man you know so tell me about this iPhone it sounds like the if about this iPhone it sounds like the if about this iPhone it sounds like the if you get the regular iPhone 15 they you get the regular iPhone 15 they you get the regular iPhone 15 they basically just took all the features basically just took all the features basically just took all the features from the pro last year and put them in from the pro last year and put them in from the pro last year and put them in the plain old iPhone this year so that's the plain old iPhone this year so that's the plain old iPhone this year so that's your new stuff your new stuff your new stuff and then with the pro Max it's you're and then with the pro Max it's you're and then with the pro Max it's you're getting it's titanium now is that the getting it's titanium now is that the getting it's titanium now is that the big feature it's titanium big feature it's titanium big feature it's titanium I mean I think all that stuff is like I mean I think all that stuff is like I mean I think all that stuff is like just you know it sounded like it was a just you know it sounded like it was a just you know it sounded like it was a whole lot of nothing happened but you whole lot of nothing happened but you whole lot of nothing happened but you can get it like it you can get it in can get it like it you can get it in can get it like it you can get it in pink so I think that's the big takeaway pink so I think that's the big takeaway pink so I think that's the big takeaway from the event is you can get a pink from the event is you can get a pink from the event is you can get a pink iPhone I mean I don't know my daughter iPhone I mean I don't know my daughter iPhone I mean I don't know my daughter my daughter and I were talking about my daughter and I were talking about my daughter and I were talking about this last night and and she was like do this last night and and she was like do this last night and and she was like do I have to get another phone I have to get another phone I have to get another phone she was like they changed the connectors she was like they changed the connectors she was like they changed the connectors they changed this then the only thing they changed this then the only thing they changed this then the only thing that I'm going to get out of it is a that I'm going to get out of it is a that I'm going to get out of it is a pink phone pink phone pink phone you know what I'm I'm doing I know you know what I'm I'm doing I know you know what I'm I'm doing I know Bill's going to be very happy with me Bill's going to be very happy with me Bill's going to be very happy with me here here here oh yes oh yes oh yes foreign

photos the color it's amazing so much photos the color it's amazing so much better than my iPhone 14 Promax yeah you better than my iPhone 14 Promax yeah you better than my iPhone 14 Promax yeah you know did y'all hear that did you hear know did y'all hear that did you hear know did y'all hear that did you hear that that that way better way better way better way better way better way better um um um yeah yeah yeah um I would say it's unless you're Rob um I would say it's unless you're Rob um I would say it's unless you're Rob Tiffany it's it's really hard to tell Tiffany it's it's really hard to tell Tiffany it's it's really hard to tell the difference but if you're a pro okay the difference but if you're a pro okay the difference but if you're a pro okay it has a lot more controls than what you it has a lot more controls than what you it has a lot more controls than what you have on the iPhone in iOS right so what have on the iPhone in iOS right so what have on the iPhone in iOS right so what are what the features that then abled on are what the features that then abled on are what the features that then abled on the Samsung Ultra 23 or the s23 ultra I the Samsung Ultra 23 or the s23 ultra I the Samsung Ultra 23 or the s23 ultra I I mean it's just like you can do I mean it's just like you can do I mean it's just like you can do everything right and um they have some everything right and um they have some everything right and um they have some great features so yeah great phone and great features so yeah great phone and great features so yeah great phone and the software allows a Pros to have the the software allows a Pros to have the the software allows a Pros to have the level of access that you you know and level of access that you you know and level of access that you you know and control that you you really don't have control that you you really don't have control that you you really don't have on the iPhone you know iPhone still on the iPhone you know iPhone still on the iPhone you know iPhone still tries to it's more of a prosumer tries to it's more of a prosumer tries to it's more of a prosumer experience and I think Pro even though I experience and I think Pro even though I experience and I think Pro even though I think the folks at Apple will will think the folks at Apple will will think the folks at Apple will will disagree but uh you know quite honestly disagree but uh you know quite honestly disagree but uh you know quite honestly I in in my own tests I in in my own tests I in in my own tests um um um the Galaxy s23 had an edge but it wasn't the Galaxy s23 had an edge but it wasn't the Galaxy s23 had an edge but it wasn't a huge Edge you know what I'm saying a huge Edge you know what I'm saying a huge Edge you know what I'm saying these cameras and these systems are these cameras and these systems are these cameras and these systems are getting so good that the differences is getting so good that the differences is getting so good that the differences is kind of negligible but that that's kind of negligible but that that's kind of negligible but that that's was my experience but

was my experience but was my experience but um you know Rob I know you love the um you know Rob I know you love the um you know Rob I know you love the telephoto telephoto telephoto right you love you your telephoto so yes right you love you your telephoto so yes right you love you your telephoto so yes you're right we get 10x Optical you're right we get 10x Optical you're right we get 10x Optical yeah it's just crazy I think well they yeah it's just crazy I think well they yeah it's just crazy I think well they drew the use of the Periscope type drew the use of the Periscope type drew the use of the Periscope type camera to be able to do opticals greater camera to be able to do opticals greater camera to be able to do opticals greater optical zoom without having a big giant optical zoom without having a big giant optical zoom without having a big giant thing sticking off the back of your thing sticking off the back of your thing sticking off the back of your phone yeah phone yeah phone yeah the uh the video looks well you were at the uh the video looks well you were at the uh the video looks well you were at the you were at the the Samsung Event in the you were at the the Samsung Event in the you were at the the Samsung Event in San Francisco remember they had a whole San Francisco remember they had a whole San Francisco remember they had a whole deal like Ridley Scott they filmed a deal like Ridley Scott they filmed a deal like Ridley Scott they filmed a movie with it and it looked incredible movie with it and it looked incredible movie with it and it looked incredible yeah I mean yeah I mean yeah I mean it's a it's a badass phone and um I like it's a it's a badass phone and um I like it's a it's a badass phone and um I like I like the I like the I like the um I like the uh the what do you call it um I like the uh the what do you call it um I like the uh the what do you call it the one UI design oh yeah yeah it's on the one UI design oh yeah yeah it's on the one UI design oh yeah yeah it's on beta testing I jumped on the beta beta testing I jumped on the beta beta testing I jumped on the beta testing to test one yeah one one UI 6-0 testing to test one yeah one one UI 6-0 testing to test one yeah one one UI 6-0 so so far so good it's looking good so so far so good it's looking good so so far so good it's looking good um I just also remember also a notable um I just also remember also a notable um I just also remember also a notable thing one of the reviewers performance thing one of the reviewers performance thing one of the reviewers performance wise you know the the problem is it wise you know the the problem is it wise you know the the problem is it didn't matter if it was the top Android didn't matter if it was the top Android didn't matter if it was the top Android phone in the world it still could never phone in the world it still could never phone in the world it still could never compete performance wise with the Apple compete performance wise with the Apple compete performance wise with the Apple silicon and I remember this Qualcomm silicon and I remember this Qualcomm silicon and I remember this Qualcomm Gen 2 Gen 2 Gen 2 you know of their was the first time you know of their was the first time you know of their was the first time they were like we we finally have an they were like we we finally have an they were like we we finally have an Android phone with Qualcomm silicon

Android phone with Qualcomm silicon Android phone with Qualcomm silicon that's you know right there yeah that's you know right there yeah that's you know right there yeah yeah and oddly a lot of it has to do yeah and oddly a lot of it has to do yeah and oddly a lot of it has to do with the AI engine a lot of the with the AI engine a lot of the with the AI engine a lot of the accelerator IP that's baked into the you accelerator IP that's baked into the you accelerator IP that's baked into the you know know know um Snapdragon 8 Gen 2 and you know it's um Snapdragon 8 Gen 2 and you know it's um Snapdragon 8 Gen 2 and you know it's tailored for Galaxy right four Galaxy tailored for Galaxy right four Galaxy tailored for Galaxy right four Galaxy and yeah I mean it it's a beast but and yeah I mean it it's a beast but and yeah I mean it it's a beast but you're bringing up a good point because you're bringing up a good point because you're bringing up a good point because you know there's a lot of folks that are you know there's a lot of folks that are you know there's a lot of folks that are making a big deal out of the CPU right making a big deal out of the CPU right making a big deal out of the CPU right and Intel is weird in that now they're and Intel is weird in that now they're and Intel is weird in that now they're calling so what are basically socs or calling so what are basically socs or calling so what are basically socs or systems on chip they're calling that the systems on chip they're calling that the systems on chip they're calling that the CPU but it's loaded with all kinds of CPU but it's loaded with all kinds of CPU but it's loaded with all kinds of like discrete you know application like discrete you know application like discrete you know application specific specific specific um accelerators well that's what a um accelerators well that's what a um accelerators well that's what a smartphone SOC is right and smartphone SOC is right and smartphone SOC is right and um um um so there there's people are still so there there's people are still so there there's people are still talking about CPU because that's what talking about CPU because that's what talking about CPU because that's what they're comfortable with right but when they're comfortable with right but when they're comfortable with right but when you you look at the workloads they're you you look at the workloads they're you you look at the workloads they're becoming you know like what you're becoming you know like what you're becoming you know like what you're running on your application in is using running on your application in is using running on your application in is using a blend of different things I mean your a blend of different things I mean your a blend of different things I mean your camera is a perfect example I mean how camera is a perfect example I mean how camera is a perfect example I mean how much of the CPU does it actually use in much of the CPU does it actually use in much of the CPU does it actually use in doing image processing actually all that doing image processing actually all that doing image processing actually all that stuff is offloaded to the image stuff is offloaded to the image stuff is offloaded to the image Processing Unit the AI engine you know Processing Unit the AI engine you know Processing Unit the AI engine you know and and so the architecture of computing

and and so the architecture of computing and and so the architecture of computing is changing to support these new is changing to support these new is changing to support these new applications that are are a blend of applications that are are a blend of applications that are are a blend of more of these you know sort of fuzzy more of these you know sort of fuzzy more of these you know sort of fuzzy type things or if you want to call it AI type things or if you want to call it AI type things or if you want to call it AI plus you know traditional software and plus you know traditional software and plus you know traditional software and um you know a Computing model so you um you know a Computing model so you um you know a Computing model so you have ai or and and you know call it have ai or and and you know call it have ai or and and you know call it Digital Signal processing Computing Digital Signal processing Computing Digital Signal processing Computing coming together with coming together with coming together with um you know the stuff that I think um you know the stuff that I think um you know the stuff that I think largely we used to or or continue to uh largely we used to or or continue to uh largely we used to or or continue to uh develop in terms of software so develop in terms of software so develop in terms of software so uh anyway I think what I have going on uh anyway I think what I have going on uh anyway I think what I have going on this this series 8 Gen 2 for also this this series 8 Gen 2 for also this this series 8 Gen 2 for also they've got the x70 they've got the x70 they've got the x70 this phone is the only one in the world this phone is the only one in the world this phone is the only one in the world that has you think we're from Qualcomm that has you think we're from Qualcomm that has you think we're from Qualcomm that can do the carrier aggregation that can do the carrier aggregation that can do the carrier aggregation stuff stuff stuff and and do yeah millimeter wave type and and do yeah millimeter wave type and and do yeah millimeter wave type performance on Mid band it's it's sick performance on Mid band it's it's sick performance on Mid band it's it's sick and so yeah it won't be that way forever and so yeah it won't be that way forever and so yeah it won't be that way forever but in this moment right now if you want but in this moment right now if you want but in this moment right now if you want some of the most advanced cellular some of the most advanced cellular some of the most advanced cellular capabilities that you can get from capabilities that you can get from capabilities that you can get from Qualcomm that's the only way to get it Qualcomm that's the only way to get it Qualcomm that's the only way to get it right now right now right now um yeah um yeah um yeah we're we're kind of blurring some of the we're we're kind of blurring some of the we're we're kind of blurring some of the lines between CPU and GPU functionality lines between CPU and GPU functionality lines between CPU and GPU functionality yeah you're right and uh and I mean I I yeah you're right and uh and I mean I I yeah you're right and uh and I mean I I think I think that's in and of itself is think I think that's in and of itself is think I think that's in and of itself is a big deal when you're absolutely right a big deal when you're absolutely right a big deal when you're absolutely right the the image processing piece of it is

the the image processing piece of it is the the image processing piece of it is is is huge because let's think about is is huge because let's think about is is huge because let's think about what people are using these handheld what people are using these handheld what people are using these handheld devices for today yeah it's much more devices for today yeah it's much more devices for today yeah it's much more for media it's much more for you know for media it's much more for you know for media it's much more for you know image processing capability it's much image processing capability it's much image processing capability it's much more I mean let something happen on the more I mean let something happen on the more I mean let something happen on the street the first thing you do is see street the first thing you do is see street the first thing you do is see like 35 people with their phones out like 35 people with their phones out like 35 people with their phones out yeah I'm gonna capture this yeah I'm gonna capture this yeah I'm gonna capture this I mean I mean I mean before before before absolutely yeah absolutely yes so by the absolutely yeah absolutely yes so by the absolutely yeah absolutely yes so by the way my wife and I are in Ireland right way my wife and I are in Ireland right way my wife and I are in Ireland right now we're in Delaware now we're in Delaware now we're in Delaware and it's it's been great and we we did and it's it's been great and we we did and it's it's been great and we we did the Guinness tour today and we were up the Guinness tour today and we were up the Guinness tour today and we were up in the gravity bar and that was awesome in the gravity bar and that was awesome in the gravity bar and that was awesome um and then we're heading to the UK um and then we're heading to the UK um and then we're heading to the UK tomorrow you're going to get some scotch tomorrow you're going to get some scotch tomorrow you're going to get some scotch oh yeah okay oh yeah okay oh yeah okay [Laughter] [Laughter] [Laughter] um and then I'll be back just in time to um and then I'll be back just in time to um and then I'll be back just in time to have a couple days and then fly to have a couple days and then fly to have a couple days and then fly to Austin and go hang out with you Bill Austin and go hang out with you Bill Austin and go hang out with you Bill and do our thing yeah right we will be and do our thing yeah right we will be and do our thing yeah right we will be broadcasting live again broadcasting live again broadcasting live again live intelligence live Austin okay so live intelligence live Austin okay so live intelligence live Austin okay so how's that gonna happen or who's gonna how's that gonna happen or who's gonna how's that gonna happen or who's gonna film it you guys are gonna hate me I I film it you guys are gonna hate me I I film it you guys are gonna hate me I I changed my flight I I'm just so buried changed my flight I I'm just so buried changed my flight I I'm just so buried at work I'm literally not even gonna fly at work I'm literally not even gonna fly at work I'm literally not even gonna fly to Austin until like midday the 20th the to Austin until like midday the 20th the to Austin until like midday the 20th the first day of the event first day of the event first day of the event that's a Wednesday

that's a Wednesday that's a Wednesday that's all my sessions that I'm doing that's all my sessions that I'm doing that's all my sessions that I'm doing are on Thursday afternoon as it turns are on Thursday afternoon as it turns are on Thursday afternoon as it turns out out out and so you need to tell me that I'm and so you need to tell me that I'm and so you need to tell me that I'm gonna I'm gonna be up there by myself what time are your sessions at you know what time are your sessions at you know I don't know I've got I I it's on it's I don't know I've got I I it's on it's I don't know I've got I I it's on it's on LinkedIn I think I've got like three on LinkedIn I think I've got like three on LinkedIn I think I've got like three or four sessions two of them are on the or four sessions two of them are on the or four sessions two of them are on the headline stage okay all right I know I'm headline stage okay all right I know I'm headline stage okay all right I know I'm doing a conversation uh talking about doing a conversation uh talking about doing a conversation uh talking about digital Twins versus cognitive digital digital Twins versus cognitive digital digital Twins versus cognitive digital twins that ought to be a good one uh twins that ought to be a good one uh twins that ought to be a good one uh that's a good one looking forward to that's a good one looking forward to that's a good one looking forward to seeing what kind of stuff you totally seeing what kind of stuff you totally seeing what kind of stuff you totally make up on the fly to describe that one make up on the fly to describe that one make up on the fly to describe that one hey there's two sides of the fence right I there's two sides of the fence right I mean these are these are interested you mean these are these are interested you mean these are these are interested you know me I'm gonna call out [ __ ] know me I'm gonna call out [ __ ] know me I'm gonna call out [ __ ] where [ __ ] is where [ __ ] is where [ __ ] is um um um you know I I struggle so it's it's you know I I struggle so it's it's you know I I struggle so it's it's myself and and uh another gentleman myself and and uh another gentleman myself and and uh another gentleman um so I'm on the digital inside um so I'm on the digital inside um so I'm on the digital inside yeah that's applicability use cases yeah that's applicability use cases yeah that's applicability use cases where it can solve problems where it can solve problems where it can solve problems um and how we should be thinking about um and how we should be thinking about um and how we should be thinking about it he wrote a book it he wrote a book it he wrote a book um called uh cognitive digital twins um called uh cognitive digital twins um called uh cognitive digital twins and uh and uh and uh I'm um you know he and I we we had we I'm um you know he and I we we had we I'm um you know he and I we we had we had a conversation about it and my thing had a conversation about it and my thing had a conversation about it and my thing is

is is when you start talking about cognitive when you start talking about cognitive when you start talking about cognitive anything anything anything it's like oh isn't that just an it's like oh isn't that just an it's like oh isn't that just an extension of what it is in the first extension of what it is in the first extension of what it is in the first place place place it's it's it's no different no different no different but let's have that conversation that's but let's have that conversation that's but let's have that conversation that's kind of the way I'm looking at it uh you kind of the way I'm looking at it uh you kind of the way I'm looking at it uh you know Dr Ahmed L uh is the the author I know Dr Ahmed L uh is the the author I know Dr Ahmed L uh is the the author I know that guy you know him yeah know that guy you know him yeah know that guy you know him yeah I've never met him but I know him on I've never met him but I know him on I've never met him but I know him on LinkedIn yes yes LinkedIn yes yes LinkedIn yes yes we've known each other for years on we've known each other for years on we've known each other for years on LinkedIn LinkedIn LinkedIn it's it's one of the things so so for I it's it's one of the things so so for I it's it's one of the things so so for I mean in terms I talk about what I know mean in terms I talk about what I know mean in terms I talk about what I know and we can converse about things that and we can converse about things that and we can converse about things that are subjective are subjective are subjective uh yes you know those those types of uh yes you know those those types of uh yes you know those those types of things so that session ought to be a things so that session ought to be a things so that session ought to be a good one then I'm on the the headliner good one then I'm on the the headliner good one then I'm on the the headliner stage again with my good friends at stage again with my good friends at stage again with my good friends at autonomy Institute talking about real autonomy Institute talking about real autonomy Institute talking about real stuff again where are we deploying this stuff again where are we deploying this stuff again where are we deploying this stuff or we're not pontificating about stuff or we're not pontificating about stuff or we're not pontificating about electrification and uh Fleet charging electrification and uh Fleet charging electrification and uh Fleet charging and all of these other things this stuff and all of these other things this stuff and all of these other things this stuff is really happening in Texas is really happening in Texas is really happening in Texas sh-130 is a real thing the sh-130 is a real thing the sh-130 is a real thing the democratization of the built environment democratization of the built environment democratization of the built environment is a real thing and we are doing it so is a real thing and we are doing it so is a real thing and we are doing it so you know Jeff Deco and myself uh you know Jeff Deco and myself uh you know Jeff Deco and myself uh hopefully we'll we'll have a couple hopefully we'll we'll have a couple hopefully we'll we'll have a couple other people but if not you know we other people but if not you know we other people but if not you know we we're gonna we are going to talk about

we're gonna we are going to talk about we're gonna we are going to talk about not what's planned not what's possible not what's planned not what's possible not what's planned not what's possible but what is and uh so I'm kind of but what is and uh so I'm kind of but what is and uh so I'm kind of excited about those types of things excited about those types of things excited about those types of things that's awesome that's awesome that's awesome America and right after that I turn around and and right after that I turn around and go to Smart City Expo in New York go to Smart City Expo in New York go to Smart City Expo in New York oh my gosh Jeff Deco I've been on calls oh my gosh Jeff Deco I've been on calls oh my gosh Jeff Deco I've been on calls with him but I've never met him in with him but I've never met him in with him but I've never met him in person before person before person before oh you've never met Jeff not in person oh you've never met Jeff not in person oh you've never met Jeff not in person no we've been on calls together in the no we've been on calls together in the no we've been on calls together in the past but yeah I've never met him past but yeah I've never met him past but yeah I've never met him awesome guy isn't that weird such a awesome guy isn't that weird such a awesome guy isn't that weird such a small world oh my God small world oh my God small world oh my God go figure yeah yeah well it's yeah no go figure yeah yeah well it's yeah no go figure yeah yeah well it's yeah no you're right that's that that group he's you're right that's that that group he's you're right that's that that group he's with and some of the edge Computing with and some of the edge Computing with and some of the edge Computing friends of ours who are in Austin friends of ours who are in Austin friends of ours who are in Austin um anyway yeah I'm a I'm a I'm a tech um anyway yeah I'm a I'm a I'm a tech um anyway yeah I'm a I'm a I'm a tech advisor technology advisor Forum yep advisor technology advisor Forum yep advisor technology advisor Forum yep it's Brian up there get Ryan up on the it's Brian up there get Ryan up on the it's Brian up there get Ryan up on the stage if he's there I'm gonna ask Ryan stage if he's there I'm gonna ask Ryan stage if he's there I'm gonna ask Ryan to create my second presentation that I to create my second presentation that I to create my second presentation that I haven't started creating yet haven't started creating yet haven't started creating yet [Laughter] [Laughter] [Laughter] now I've written my now I've written my now I've written my well you know what we've got to have a well you know what we've got to have a well you know what we've got to have a session on this whole Fleet session on this whole Fleet session on this whole Fleet electrification thing at some point electrification thing at some point electrification thing at some point because I think that that is a huge huge because I think that that is a huge huge because I think that that is a huge huge deal and and Rob the same way that we deal and and Rob the same way that we deal and and Rob the same way that we talked about you know the the talked about you know the the talked about you know the the the infrastructure Bill and how it's

the infrastructure Bill and how it's the infrastructure Bill and how it's built on if you look at the built on if you look at the built on if you look at the infrastructure bill there's so much of infrastructure bill there's so much of infrastructure bill there's so much of it that kind of breaks out into these it that kind of breaks out into these it that kind of breaks out into these multiple verticals and and it's saying multiple verticals and and it's saying multiple verticals and and it's saying you know we need to fix the you know we need to fix the you know we need to fix the infrastructure for the utilities we need infrastructure for the utilities we need infrastructure for the utilities we need to fix the infrastructure you know in to fix the infrastructure you know in to fix the infrastructure you know in the built environment we need to fix the the built environment we need to fix the the built environment we need to fix the infrastructure okay so we talk about the infrastructure okay so we talk about the infrastructure okay so we talk about the underserved communities whether that be underserved communities whether that be underserved communities whether that be you know those that are you know right you know those that are you know right you know those that are you know right in the Suburban areas in the Suburban areas in the Suburban areas and AG areas and rural areas and all of and AG areas and rural areas and all of and AG areas and rural areas and all of these other things and yet we can still these other things and yet we can still these other things and yet we can still come back to the inner city right now we come back to the inner city right now we come back to the inner city right now we still come back to the urban jungle uh still come back to the urban jungle uh still come back to the urban jungle uh and that's when everything is done so and that's when everything is done so and that's when everything is done so all we do is just you know yeah we're all we do is just you know yeah we're all we do is just you know yeah we're gonna do this but we don't talk about gonna do this but we don't talk about gonna do this but we don't talk about how we are going to operationally how we are going to operationally how we are going to operationally support all of this stuff yeah right support all of this stuff yeah right support all of this stuff yeah right right yeah you know I mean on the right yeah you know I mean on the right yeah you know I mean on the electrification side look at look at you electrification side look at look at you electrification side look at look at you know look at the the whole concept know look at the the whole concept know look at the the whole concept around charging around charging around charging and you know I mean look at that it do and you know I mean look at that it do and you know I mean look at that it do we really think you can provide the we really think you can provide the we really think you can provide the investment to all of this but how are investment to all of this but how are investment to all of this but how are you operationally supported you operationally supported you operationally supported yeah those are that's a really good yeah those are that's a really good yeah those are that's a really good question question question supportability yeah some people are supportability yeah some people are supportability yeah some people are nobody really wants they race ahead to nobody really wants they race ahead to nobody really wants they race ahead to build the thing and they're all excited build the thing and they're all excited build the thing and they're all excited and then they kind of move on yeah and and then they kind of move on yeah and and then they kind of move on yeah and they don't worry about this supporting they don't worry about this supporting they don't worry about this supporting it oh on you know and that's a it's a it oh on you know and that's a it's a it oh on you know and that's a it's a thing you know you're gonna throw the thing you know you're gonna throw the thing you know you're gonna throw the infrastructure out there and then how do

infrastructure out there and then how do infrastructure out there and then how do you support it and then on top of that you support it and then on top of that you support it and then on top of that is what's the supply chain look like for is what's the supply chain look like for is what's the supply chain look like for all of that all of that all of that that that just reminds me of all the the that that just reminds me of all the the that that just reminds me of all the the digital transformation projects I used digital transformation projects I used digital transformation projects I used to run and sell to my clients it's like to run and sell to my clients it's like to run and sell to my clients it's like um everybody even the sis like to do a um everybody even the sis like to do a um everybody even the sis like to do a lot of The Upfront big money lot of The Upfront big money lot of The Upfront big money transformation stuff like the transformation stuff like the transformation stuff like the implementation right implementation right implementation right um that drives a lot of the well at um that drives a lot of the well at um that drives a lot of the well at least the capability change or builds a least the capability change or builds a least the capability change or builds a new capabilities but then when it comes new capabilities but then when it comes new capabilities but then when it comes to support either the client actually to support either the client actually to support either the client actually wants to whittle down the funding for wants to whittle down the funding for wants to whittle down the funding for that part because they think that all that part because they think that all that part because they think that all the stuff just runs on autopilot the stuff just runs on autopilot the stuff just runs on autopilot or you know everyone just runs away or you know everyone just runs away or you know everyone just runs away unless they have a managed Services unless they have a managed Services unless they have a managed Services Group or you know Outsourcing group that Group or you know Outsourcing group that Group or you know Outsourcing group that sees that as a big opportunity right so sees that as a big opportunity right so sees that as a big opportunity right so yeah I mean those are the things and yeah I mean those are the things and yeah I mean those are the things and this is what I liked about you know the this is what I liked about you know the this is what I liked about you know the opportunity to actually you know engage opportunity to actually you know engage opportunity to actually you know engage with organizations with organizations with organizations um you know that are that are doing um you know that are that are doing um you know that are that are doing things they're not just collecting a things they're not just collecting a things they're not just collecting a bunch of logos and getting people around bunch of logos and getting people around bunch of logos and getting people around the table to discuss the problems the table to discuss the problems the table to discuss the problems everybody knows what the problems are everybody knows what the problems are everybody knows what the problems are yeah yeah we know what the problems are yeah yeah we know what the problems are yeah yeah we know what the problems are you know what are we going to do you know what are we going to do you know what are we going to do is the question and then when you say is the question and then when you say is the question and then when you say we're going to do x y z okay who's going we're going to do x y z okay who's going we're going to do x y z okay who's going to get paid how does the money flow what

to get paid how does the money flow what to get paid how does the money flow what is the Operational Support model yeah is the Operational Support model yeah is the Operational Support model yeah what is the what is the business model what is the what is the business model what is the what is the business model around all of that you know the notion around all of that you know the notion around all of that you know the notion of neutral host platforms is tremendous of neutral host platforms is tremendous of neutral host platforms is tremendous I love it yeah how does the money work I love it yeah how does the money work I love it yeah how does the money work yeah that's always the tough bit you yeah that's always the tough bit you yeah that's always the tough bit you know it's like that bit that I I posted know it's like that bit that I I posted know it's like that bit that I I posted on um the old stuff that I did back in on um the old stuff that I did back in on um the old stuff that I did back in um you know uh the late 90s 90s with the um you know uh the late 90s 90s with the um you know uh the late 90s 90s with the um we call the Asian conglomerate right um we call the Asian conglomerate right um we call the Asian conglomerate right to create a to create a to create a transparent Logistics Hub during the.com transparent Logistics Hub during the.com transparent Logistics Hub during the.com era that everything looks great on paper era that everything looks great on paper era that everything looks great on paper looks really exciting you know it looks looks really exciting you know it looks looks really exciting you know it looks killer in a pitch deck but making all killer in a pitch deck but making all killer in a pitch deck but making all that stuff happen at that level is that stuff happen at that level is that stuff happen at that level is freaking hard as hell right so but it freaking hard as hell right so but it freaking hard as hell right so but it was like funny to look you know this was like funny to look you know this was like funny to look you know this this these diagrams I created are like this these diagrams I created are like this these diagrams I created are like you know almost 25 years old and to see you know almost 25 years old and to see you know almost 25 years old and to see my sarcasm it's like it's as easy as my sarcasm it's like it's as easy as my sarcasm it's like it's as easy as that it's like yeah really I gotta Pat my 20 20 something self on I gotta Pat my 20 20 something self on the back for doing that the back for doing that the back for doing that but I remember I remember you know one but I remember I remember you know one but I remember I remember you know one of the biggest challenges I had to face of the biggest challenges I had to face of the biggest challenges I had to face was convincing was convincing was convincing um some of these guys um some of these guys um some of these guys um who were the key stakeholders who

um who were the key stakeholders who um who were the key stakeholders who were sold a bunch of Kool-Aid were sold a bunch of Kool-Aid were sold a bunch of Kool-Aid um that this stuff is that what you guys um that this stuff is that what you guys um that this stuff is that what you guys are talking about is actually really are talking about is actually really are talking about is actually really hard to do uh and so who's gonna do this hard to do uh and so who's gonna do this hard to do uh and so who's gonna do this stuff right outlining what needs to stuff right outlining what needs to stuff right outlining what needs to happen in order for this model right the happen in order for this model right the happen in order for this model right the business model right to work business model right to work business model right to work and and nobody nobody was really looking and and nobody nobody was really looking and and nobody nobody was really looking at that they were so focused on the at that they were so focused on the at that they were so focused on the platform you know right 25 years ago figured that [ __ ] out right 25 years ago figured that [ __ ] out and we still haven't figured that [ __ ] and we still haven't figured that [ __ ] and we still haven't figured that [ __ ] out because out because out because actually diagrams that aren't even as actually diagrams that aren't even as actually diagrams that aren't even as good as the [ __ ] that I came up with 25 good as the [ __ ] that I came up with 25 good as the [ __ ] that I came up with 25 years ago this is all this little years ago this is all this little years ago this is all this little process Technologies no no no no it's process Technologies no no no no it's process Technologies no no no no it's not that easy stop knock that slide off not that easy stop knock that slide off not that easy stop knock that slide off don't show it anymore get real don't show it anymore get real don't show it anymore get real you know but it still is foundationally you know but it still is foundationally you know but it still is foundationally it still is people process and Tech it it still is people process and Tech it it still is people process and Tech it it really is that but then but then it really is that but then but then it really is that but then but then underneath all of that it it there's a underneath all of that it it there's a underneath all of that it it there's a list and a framework of things that have list and a framework of things that have list and a framework of things that have to be done in order for that to be to be done in order for that to be to be done in order for that to be realized realized realized right the people side of it is is the right the people side of it is is the right the people side of it is is the other end of it right because other end of it right because other end of it right because we we talk about these things in in in we we talk about these things in in in we we talk about these things in in in silos right you know well there's a tech silos right you know well there's a tech silos right you know well there's a tech piece of it there's the infrastructure piece of it there's the infrastructure piece of it there's the infrastructure piece of there's the operational piece piece of there's the operational piece piece of there's the operational piece of it there's the people piece of it all of it there's the people piece of it all of it there's the people piece of it all of these other things and it is not it of these other things and it is not it of these other things and it is not it is is is there are ingredients to deliver the there are ingredients to deliver the there are ingredients to deliver the final meal final meal final meal um yeah you know I mean when you when

um yeah you know I mean when you when um yeah you know I mean when you when you start looking at the people who you start looking at the people who you start looking at the people who comes to the table the big boys come to comes to the table the big boys come to comes to the table the big boys come to the table we then we have these other the table we then we have these other the table we then we have these other side conversations about diversity and side conversations about diversity and side conversations about diversity and inclusion and equity inclusion and equity inclusion and equity but when those big players come to the but when those big players come to the but when those big players come to the table there's no diversion there's no table there's no diversion there's no table there's no diversion there's no inclusivity there's no there's none of inclusivity there's no there's none of inclusivity there's no there's none of that that that right so you're still not solving that right so you're still not solving that right so you're still not solving that problem and and I mean so now I'm seeing problem and and I mean so now I'm seeing problem and and I mean so now I'm seeing other organizations that are that are other organizations that are that are other organizations that are that are popping up that are you know that are popping up that are you know that are popping up that are you know that are looking like hey wait a minute I mean I looking like hey wait a minute I mean I looking like hey wait a minute I mean I go I go in I can talk about just about go I go in I can talk about just about go I go in I can talk about just about anything anything anything um you know utilities smart cities smart um you know utilities smart cities smart um you know utilities smart cities smart building I mean you you name it it building I mean you you name it it building I mean you you name it it doesn't matter doesn't matter doesn't matter um because it's it's what problem are we um because it's it's what problem are we um because it's it's what problem are we trying to solve and when I go to to have trying to solve and when I go to to have trying to solve and when I go to to have these conversations again these conversations again these conversations again um there's there's there really aren't um there's there's there really aren't um there's there's there really aren't that many people that look like yeah that many people that look like yeah that many people that look like yeah yeah you know what there aren't that yeah you know what there aren't that yeah you know what there aren't that many people that look like you either many people that look like you either many people that look like you either yeah yeah yeah [Music] [Music] [Music] yeah yeah yeah maybe unless they're over they're maybe unless they're over they're maybe unless they're over they're building the chips and what you're building the chips and what you're building the chips and what you're talking about there there are talking about there there are talking about there there are technically a lot of people that look technically a lot of people that look technically a lot of people that look like me no doing doing that work like me no doing doing that work like me no doing doing that work oh yeah oh yeah oh yeah doing that work yeah yeah particular doing that work yeah yeah particular doing that work yeah yeah particular location yeah well hey look dude your location yeah well hey look dude your location yeah well hey look dude your your point about what is the problem your point about what is the problem your point about what is the problem that you're trying to solve takes on a that you're trying to solve takes on a that you're trying to solve takes on a entirely different dimension uh now entirely different dimension uh now entirely different dimension uh now because the thing is is you have to keep because the thing is is you have to keep because the thing is is you have to keep asking that question those types of asking that question those types of asking that question those types of contexts especially when the big guys

contexts especially when the big guys contexts especially when the big guys start to come in start to come in start to come in uh because a lot of these big uh because a lot of these big uh because a lot of these big transformation programs lose focus and a transformation programs lose focus and a transformation programs lose focus and a lot of the you know the stakeholder lot of the you know the stakeholder lot of the you know the stakeholder leadership also they're they're subject leadership also they're they're subject leadership also they're they're subject to a lot of to a lot of to a lot of um different interests and one of the um different interests and one of the um different interests and one of the biggest challenges that organizations biggest challenges that organizations biggest challenges that organizations have that basically Outsource a lot of have that basically Outsource a lot of have that basically Outsource a lot of their digital transformation or you know their digital transformation or you know their digital transformation or you know a good portion of it bringing a good portion of it bringing a good portion of it bringing consultants in etc consultants in etc consultants in etc etc is if you go multi-vendor etc is if you go multi-vendor etc is if you go multi-vendor um dealing with toxicity the potential um dealing with toxicity the potential um dealing with toxicity the potential of things getting toxic of things getting toxic of things getting toxic um there's going to be a lot of people um there's going to be a lot of people um there's going to be a lot of people out there that know exactly what the out there that know exactly what the out there that know exactly what the freaking hell I'm talking about freaking hell I'm talking about freaking hell I'm talking about um that is one of the biggest challenges um that is one of the biggest challenges um that is one of the biggest challenges and you know yeah that's a big uh people and you know yeah that's a big uh people and you know yeah that's a big uh people element but one of the things that a lot element but one of the things that a lot element but one of the things that a lot of folks don't spend a lot of time on is of folks don't spend a lot of time on is of folks don't spend a lot of time on is what you're talking about the business what you're talking about the business what you're talking about the business model so when you're transforming what model so when you're transforming what model so when you're transforming what what are the business model adjustments what are the business model adjustments what are the business model adjustments that has that have to happen but also that has that have to happen but also that has that have to happen but also what kind of governance has to happen what kind of governance has to happen what kind of governance has to happen changes to that governance model because changes to that governance model because changes to that governance model because now things are changing so you're going now things are changing so you're going now things are changing so you're going to have like the steady state stuff the to have like the steady state stuff the to have like the steady state stuff the support stuff right you know how do we support stuff right you know how do we support stuff right you know how do we operate this stuff then that's one operate this stuff then that's one operate this stuff then that's one governance model and then there's the governance model and then there's the governance model and then there's the change governance model on top right so change governance model on top right so change governance model on top right so we have the program to drive change in we have the program to drive change in we have the program to drive change in our business in our technology stack etc

our business in our technology stack etc our business in our technology stack etc etc how do we govern all these new etc how do we govern all these new etc how do we govern all these new elements that are coming into play and elements that are coming into play and elements that are coming into play and people suck at doing that in fact people suck at doing that in fact people suck at doing that in fact there's little attention put into that there's little attention put into that there's little attention put into that in terms of dollars in terms of dollars in terms of dollars um I only say that because I've only um I only say that because I've only um I only say that because I've only been there and done that seen it and been there and done that seen it and been there and done that seen it and that is why a lot of these digital that is why a lot of these digital that is why a lot of these digital transformation projects fail transformation projects fail transformation projects fail it rarely is the technology rarely is it rarely is the technology rarely is it rarely is the technology rarely is processed processed processed people yeah sure people yeah sure people yeah sure um if you have a bunch of people that um if you have a bunch of people that um if you have a bunch of people that are you know just infighting and stuff are you know just infighting and stuff are you know just infighting and stuff like that yeah that sucks like that yeah that sucks like that yeah that sucks change management which nobody wants to change management which nobody wants to change management which nobody wants to pay for pay for pay for so yeah it's all this a lot of it is the so yeah it's all this a lot of it is the so yeah it's all this a lot of it is the squishy stuff squishy stuff squishy stuff so focusing on what is the problem we're so focusing on what is the problem we're so focusing on what is the problem we're trying to solve not how are you going to trying to solve not how are you going to trying to solve not how are you going to make money off of you know this journey make money off of you know this journey make money off of you know this journey of solving the problem because that's of solving the problem because that's of solving the problem because that's not solving the problem that's serving not solving the problem that's serving not solving the problem that's serving your own interest and that that those your own interest and that that those your own interest and that that those are the big challenges are the big challenges are the big challenges yep right yeah no I mean that is it it yep right yeah no I mean that is it it yep right yeah no I mean that is it it really is it it sounds simple right what really is it it sounds simple right what really is it it sounds simple right what problem are we trying to solve and to problem are we trying to solve and to problem are we trying to solve and to boil that down to we're trying to solve boil that down to we're trying to solve boil that down to we're trying to solve this problem not we're trying to solve this problem not we're trying to solve this problem not we're trying to solve this problem and this problem and this this problem and this problem and this this problem and this problem and this problem and this problem is no what problem and this problem is no what problem and this problem is no what problem are you ultimately trying to problem are you ultimately trying to problem are you ultimately trying to solve is I want the chorizo to be chopped up is I want the chorizo to be chopped up so finally that every bite of queso dip

so finally that every bite of queso dip so finally that every bite of queso dip that has it in it I get lots of little that has it in it I get lots of little that has it in it I get lots of little bites of the spicy sausage in every bite bites of the spicy sausage in every bite bites of the spicy sausage in every bite that's you know the only way to do that that's you know the only way to do that that's you know the only way to do that is to make your own chorizo that's what you need you go you got that's what you need you go you got you got prime rib you got prime rib you got prime rib and grind it up and grind it up and grind it up and season it properly and season it properly and season it properly and then you roll it up into the the and then you roll it up into the the and then you roll it up into the the little plastic and you tighten it and little plastic and you tighten it and little plastic and you tighten it and you refrigerate it for a while and then you refrigerate it for a while and then you refrigerate it for a while and then you come back and you use it you come back and you use it you come back and you use it that's what I do that's what I do that's what I do wow wow you know what I do is I just get wow wow you know what I do is I just get wow wow you know what I do is I just get the Kroger Brand hot spicy Italian the Kroger Brand hot spicy Italian the Kroger Brand hot spicy Italian sausage and I use that sausage and I use that sausage and I use that but then I have it in the when I'm but then I have it in the when I'm but then I have it in the when I'm Browning it in the skillet I'm like Browning it in the skillet I'm like Browning it in the skillet I'm like chopping it up until it's tiny little chopping it up until it's tiny little chopping it up until it's tiny little fine pieces how do you get the chorizo fine pieces how do you get the chorizo fine pieces how do you get the chorizo flavoring you got to use the the chilies flavoring you got to use the the chilies flavoring you got to use the the chilies and everything in there [Laughter] [Laughter] Rob did that Rob did that Rob did that sometimes you guys were just talking sometimes you guys were just talking sometimes you guys were just talking about solving a problem about solving a problem about solving a problem unrelated to Tech the technology I used unrelated to Tech the technology I used unrelated to Tech the technology I used was a strange looking spatula where I was a strange looking spatula where I was a strange looking spatula where I can go and chop it up finally that was can go and chop it up finally that was can go and chop it up finally that was the technology part there was no digital the technology part there was no digital the technology part there was no digital transformation no so while you analysts transformation no so while you analysts transformation no so while you analysts out there telling people they're gonna out there telling people they're gonna out there telling people they're gonna be left behind if they don't do digital be left behind if they don't do digital be left behind if they don't do digital transformation transformation transformation nope you're good to go yeah nope you're good to go yeah nope you're good to go yeah your food truck yeah your food truck yeah your food truck yeah um solve the problems right and it's all

um solve the problems right and it's all um solve the problems right and it's all it's all unique to every uh engagement it's all unique to every uh engagement it's all unique to every uh engagement uh every program every project there's uh every program every project there's uh every program every project there's no you know single one slider to solve no you know single one slider to solve no you know single one slider to solve any of it any of it any of it um you know um you know um you know and and that's why you know good and and that's why you know good and and that's why you know good Consultants should get paid but if Consultants should get paid but if Consultants should get paid but if you're an iot and you're giving this you're an iot and you're giving this you're an iot and you're giving this [ __ ] away for free you're stupid don't [ __ ] away for free you're stupid don't [ __ ] away for free you're stupid don't do that if you actually have game do that if you actually have game do that if you actually have game sell the value of that game because you sell the value of that game because you sell the value of that game because you know what it's dirty as hell it's tough know what it's dirty as hell it's tough know what it's dirty as hell it's tough work work work and don't you don't give stuff out for and don't you don't give stuff out for and don't you don't give stuff out for free I I just don't understand that you free I I just don't understand that you free I I just don't understand that you know what I'm saying if you want to see know what I'm saying if you want to see know what I'm saying if you want to see if you want to see some of our one if you want to see some of our one if you want to see some of our one sliders or even full decks just hire sliders or even full decks just hire sliders or even full decks just hire Accenture to have them come out and Accenture to have them come out and Accenture to have them come out and surely when they do a presentation it'll surely when they do a presentation it'll surely when they do a presentation it'll be one of our decks that they're using be one of our decks that they're using be one of our decks that they're using that they've now claimed for themselves that they've now claimed for themselves that they've now claimed for themselves what are you talking about for red bison what are you talking about for red bison what are you talking about for red bison oh I'm just talking about us as oh I'm just talking about us as oh I'm just talking about us as individuals oh years yeah how many times individuals oh years yeah how many times individuals oh years yeah how many times have you been at a customer in Accenture have you been at a customer in Accenture have you been at a customer in Accenture or some oh yeah big firm like that or some oh yeah big firm like that or some oh yeah big firm like that instead of presentation and you see your instead of presentation and you see your instead of presentation and you see your slides slides slides that's what I'm talking about yeah well that's what I'm talking about yeah well that's what I'm talking about yeah well you know that's that's called temp that you know that's that's called temp that you know that's that's called temp that that's pre-chat GPT right people are using templates and IP you people are using templates and IP you know and some of it I mean come on man know and some of it I mean come on man know and some of it I mean come on man some of that stuff was really good I

some of that stuff was really good I some of that stuff was really good I mean it when I when I started my mean it when I when I started my mean it when I when I started my Consulting career man people had to put Consulting career man people had to put Consulting career man people had to put thought into things you know they're not thought into things you know they're not thought into things you know they're not copying as and pasting as much as they copying as and pasting as much as they copying as and pasting as much as they do now but you know some of the the IP do now but you know some of the the IP do now but you know some of the the IP that we were we were developing is just that we were we were developing is just that we were we were developing is just freaking awesome stuff and it's still freaking awesome stuff and it's still freaking awesome stuff and it's still relevant today we're still talking about relevant today we're still talking about relevant today we're still talking about that stuff you know consulting firms that stuff you know consulting firms that stuff you know consulting firms that make the most money they just have that make the most money they just have that make the most money they just have a simple premise a simple premise a simple premise they do the as is and the 2B how to get you to the 2B and then they how to get you to the 2B and then they show up with pre-created Decks that show up with pre-created Decks that show up with pre-created Decks that somehow work for every customer somehow work for every customer somehow work for every customer to take you on this journey of the whole to take you on this journey of the whole to take you on this journey of the whole reorganization you know that kind of reorganization you know that kind of reorganization you know that kind of thing you know you know you know what thing you know you know you know what thing you know you know you know what I'm talking about like when you come in I'm talking about like when you come in I'm talking about like when you come in to do a 60 million dollar transformation to do a 60 million dollar transformation to do a 60 million dollar transformation project yeah I've never had one of those project yeah I've never had one of those project yeah I've never had one of those I'd love to I'd love to I'd love to yeah I'd love to but I will tell you yeah I'd love to but I will tell you yeah I'd love to but I will tell you this that to be to be honest about it this that to be to be honest about it this that to be to be honest about it I'm not going to bash some of these I'm not going to bash some of these I'm not going to bash some of these others but when they do a smart City others but when they do a smart City others but when they do a smart City strategy or a connected Community strategy or a connected Community strategy or a connected Community strategy or give it a name whatever strategy or give it a name whatever strategy or give it a name whatever strategy that they're doing for whatever strategy that they're doing for whatever strategy that they're doing for whatever municipality that they're working with municipality that they're working with municipality that they're working with I've seen some of those reports and then I've seen some of those reports and then I've seen some of those reports and then I've seen the ones that that smart I've seen the ones that that smart I've seen the ones that that smart connections creates connections creates connections creates they're they're miles apart oh yeah yeah they're they're miles apart oh yeah yeah they're they're miles apart oh yeah yeah miles apart and and that is because

miles apart and and that is because miles apart and and that is because we are hands on we are Hands-On I'm not just going to we are Hands-On I'm not just going to tell you tell you tell you I think this will work or I'm not just I think this will work or I'm not just I think this will work or I'm not just going to give you case studies from going to give you case studies from going to give you case studies from another city or another city that I was another city or another city that I was another city or another city that I was never engaged with never engaged with never engaged with right or right you know you know you right or right you know you know you right or right you know you know you should do this you should do these should do this you should do these should do this you should do these things a 40 page report full of images things a 40 page report full of images things a 40 page report full of images and diagrams that have nothing to do and diagrams that have nothing to do and diagrams that have nothing to do with implementation with implementation with implementation I think what you should do is you should I think what you should do is you should I think what you should do is you should create a fictitious thing about how you create a fictitious thing about how you create a fictitious thing about how you started with existing Detroit Eight Mile started with existing Detroit Eight Mile started with existing Detroit Eight Mile yeah yeah yeah and then you created new Detroit from and then you created new Detroit from and then you created new Detroit from Robocop and that's all Hands-On Robocop and that's all Hands-On Robocop and that's all Hands-On it's including new police help yeah it's including new police help yeah it's including new police help yeah might get checked might get checked might get checked yeah you know and one of the things I yeah you know and one of the things I yeah you know and one of the things I was telling was telling was telling um one of my buddies uh who reacted to um one of my buddies uh who reacted to um one of my buddies uh who reacted to that post that I did I told them dude that post that I did I told them dude that post that I did I told them dude you know we busted our asses you know you know we busted our asses you know you know we busted our asses you know um back then to to basically ride the um back then to to basically ride the um back then to to basically ride the learning curve because when you're doing learning curve because when you're doing learning curve because when you're doing brand new stuff there is no nine to five brand new stuff there is no nine to five brand new stuff there is no nine to five I'm sorry there isn't you know you're I'm sorry there isn't you know you're I'm sorry there isn't you know you're ghosting your hours you can't charge 120 ghosting your hours you can't charge 120 ghosting your hours you can't charge 120 hours a week I'm sorry that is what was hours a week I'm sorry that is what was hours a week I'm sorry that is what was happening back then right because that happening back then right because that happening back then right because that you you were busting your ass okay you you were busting your ass okay you you were busting your ass okay you're charging 40 hours a week you're charging 40 hours a week you're charging 40 hours a week right doing 120 hours of week because

right doing 120 hours of week because right doing 120 hours of week because you were writing the learning curve and you were writing the learning curve and you were writing the learning curve and I'll humbly say that because you know I'll humbly say that because you know I'll humbly say that because you know what some of the stuff that we were what some of the stuff that we were what some of the stuff that we were doing doing doing there really isn't a precedent for it there really isn't a precedent for it there really isn't a precedent for it you know it's like straight up hey you know it's like straight up hey you know it's like straight up hey figure out how to do the back office how figure out how to do the back office how figure out how to do the back office how do we figure out how to efficiently do do we figure out how to efficiently do do we figure out how to efficiently do the back office of a dot.com the back office of a dot.com the back office of a dot.com there's no reference for that you know there's no reference for that you know there's no reference for that you know and so you're busting your ass and you and so you're busting your ass and you and so you're busting your ass and you know uh if you're not doing that know uh if you're not doing that know uh if you're not doing that um you're not really it's gonna take you um you're not really it's gonna take you um you're not really it's gonna take you really long time to see the big picture really long time to see the big picture really long time to see the big picture or you'll never see it at all do you or you'll never see it at all do you or you'll never see it at all do you know what I'm saying and that's fine for know what I'm saying and that's fine for know what I'm saying and that's fine for a lot of people but a lot of people but a lot of people but um you know but that's what it takes you um you know but that's what it takes you um you know but that's what it takes you know and and folks that have to go out know and and folks that have to go out know and and folks that have to go out there they know you know you can't you there they know you know you can't you there they know you know you can't you can't uh it's tough can't uh it's tough can't uh it's tough it's tough and um it's tough and um it's tough and um that that's all I gotta say about that that that's all I gotta say about that that that's all I gotta say about that okay it's tough It's hard yeah okay it's tough It's hard yeah okay it's tough It's hard yeah all right I think it's time for me to all right I think it's time for me to all right I think it's time for me to take us out take us out take us out yeah you do that yeah you do that yeah you do that yes so thanks so much we've been we're yes so thanks so much we've been we're yes so thanks so much we've been we're broadcasting live from Dublin Ireland we broadcasting live from Dublin Ireland we broadcasting live from Dublin Ireland we brought some traditional Irish music brought some traditional Irish music brought some traditional Irish music with us you too and um and we're we're with us you too and um and we're we're with us you too and um and we're we're doing our little coffee talk we did doing our little coffee talk we did doing our little coffee talk we did mostly talk about technology of Music mostly talk about technology of Music mostly talk about technology of Music um and we are Straight Out of Compton

um and we are Straight Out of Compton um and we are Straight Out of Compton luckily which is good and so uh and then luckily which is good and so uh and then luckily which is good and so uh and then I'm sure somewhere along the way we I'm sure somewhere along the way we I'm sure somewhere along the way we talked about something more meaningful talked about something more meaningful talked about something more meaningful no nothing's more meaningful than the no nothing's more meaningful than the no nothing's more meaningful than the music scene West Coast rap so I'm I'm music scene West Coast rap so I'm I'm music scene West Coast rap so I'm I'm down with that that's fine we will see down with that that's fine we will see down with that that's fine we will see some of you from Austin Texas next week some of you from Austin Texas next week some of you from Austin Texas next week on wetness day when we do our applied on wetness day when we do our applied on wetness day when we do our applied live thing a whole bunch of us are going live thing a whole bunch of us are going live thing a whole bunch of us are going to be there me and Bill and Steve rummer to be there me and Bill and Steve rummer to be there me and Bill and Steve rummer is going to be there and I think Ryan is going to be there and I think Ryan is going to be there and I think Ryan trees will come try to crash the party trees will come try to crash the party trees will come try to crash the party um so looking forward to that uh anyway um so looking forward to that uh anyway um so looking forward to that uh anyway check us out on the YouTubes check us out on the YouTubes check us out on the YouTubes check us out on the podcasts check us out on the podcasts check us out on the podcasts You're Gonna Love it or the iPods or if You're Gonna Love it or the iPods or if You're Gonna Love it or the iPods or if you have like a thumb drive you might be you have like a thumb drive you might be you have like a thumb drive you might be able to get us there too we'll see eight able to get us there too we'll see eight able to get us there too we'll see eight track track track we're on eight track we're on cassette we're on eight track we're on cassette we're on eight track we're on cassette we're on reel to real we're on vinyl we we're on reel to real we're on vinyl we we're on reel to real we're on vinyl we are on we are on Sony mini disc we are are on we are on Sony mini disc we are are on we are on Sony mini disc we are on we are on Pioneer LaserDisc on we are on Pioneer LaserDisc on we are on Pioneer LaserDisc some intermediate pulse modulation PCM some intermediate pulse modulation PCM some intermediate pulse modulation PCM tapes that they came out with somewhere tapes that they came out with somewhere tapes that they came out with somewhere in between all these different in between all these different in between all these different Generations were there and if you need Generations were there and if you need Generations were there and if you need to find us for free you should call Sean to find us for free you should call Sean to find us for free you should call Sean Parker over at Napster