IoT Coffee Talk: Episode 315 - "The IoT Sommelier" (100 wasy to save humanity with IoT)

[music] [music] [cheering] [cheering] [cheering] >> Wow. >> Wow. >> Wow. Wow. Is that like lay it down or Wow. Is that like lay it down or Wow. Is that like lay it down or something? something? something? Awesome. I thought it was. Okay. Awesome. I thought it was. Okay. Awesome. I thought it was. Okay. >> Genius. >> Genius. >> Genius. >> Yeah, I thought it was. >> Yeah, I thought it was. >> Yeah, I thought it was. Yeah. Yeah. Yeah. Um Um Um You know, a friend of mine said, you You know, a friend of mine said, you You know, a friend of mine said, you know, know, know, if you're thinking about going to see if you're thinking about going to see if you're thinking about going to see bands like AC/DC or Mötley Crüe or Van bands like AC/DC or Mötley Crüe or Van bands like AC/DC or Mötley Crüe or Van Halen these days, you're better off just Halen these days, you're better off just Halen these days, you're better off just going see a tribute band instead because going see a tribute band instead because going see a tribute band instead because they sound better. they sound better. they sound better. >> [laughter] >> [laughter] >> [laughter] >> I You know what? Ratt sounds great. >> I You know what? Ratt sounds great. >> I You know what? Ratt sounds great. >> Do they sound great right now? >> Do they sound great right now? >> Do they sound great right now? >> Yeah, I saw them >> Yeah, I saw them >> Yeah, I saw them a few um a few um a few um I saw them a few I saw them a few I saw them a few um months ago. um months ago. um months ago. >> Yeah? >> Yeah? >> Yeah? >> Mhm. >> Mhm. >> Mhm. >> Uh in Anaheim. >> Uh in Anaheim. >> Uh in Anaheim. >> Bought tickets? >> Bought tickets? >> Bought tickets? >> Okay. >> Okay. >> Okay. >> Went with my brother-in-law and they >> Went with my brother-in-law and they >> Went with my brother-in-law and they freaking killed it. freaking killed it. freaking killed it. Killed it. Uh Warren DeMartini and uh Killed it. Uh Warren DeMartini and uh Killed it. Uh Warren DeMartini and uh Carlos Cavallo um uh he's formerly of Carlos Cavallo um uh he's formerly of Carlos Cavallo um uh he's formerly of Quiet Riot. Those guys shred. Quiet Riot. Those guys shred. Quiet Riot. Those guys shred. >> They shred, huh?

>> They shred, huh? >> They shred, huh? >> Yeah, I mean it's like Eddie Van Halen >> Yeah, I mean it's like Eddie Van Halen >> Yeah, I mean it's like Eddie Van Halen when he was when he was when he was uh you know, before he passed, I mean he uh you know, before he passed, I mean he uh you know, before he passed, I mean he was still was still was still >> Yeah. Yeah, well you know, it you know, >> Yeah. Yeah, well you know, it you know, >> Yeah. Yeah, well you know, it you know, it wasn't like he was a crap guitar it wasn't like he was a crap guitar it wasn't like he was a crap guitar player. player. player. >> You're right. You're right, but cuz I >> You're right. You're right, but cuz I >> You're right. You're right, but cuz I did see Van Halen did see Van Halen did see Van Halen later in later years when Diamond Dave later in later years when Diamond Dave later in later years when Diamond Dave had come back. had come back. had come back. >> Yeah. >> Yeah. >> Yeah. >> And that guy was good for maybe about >> And that guy was good for maybe about >> And that guy was good for maybe about five songs. five songs. five songs. >> Who, Diamond Dave? >> Who, Diamond Dave? >> Who, Diamond Dave? >> Yeah. >> Yeah. >> Yeah. Yeah. And that's and that's the problem Yeah. And that's and that's the problem Yeah. And that's and that's the problem is your singer has lost it. Just you is your singer has lost it. Just you is your singer has lost it. Just you know, and of course you know, Dave is know, and of course you know, Dave is know, and of course you know, Dave is just drugged out of his mind, you know. just drugged out of his mind, you know. just drugged out of his mind, you know. So So So cuz Eddie Eddie kept playing and he was cuz Eddie Eddie kept playing and he was cuz Eddie Eddie kept playing and he was awesome. awesome. awesome. >> Yeah. >> Yeah. >> Yeah. >> But but your singer it's like he ran out >> But but your singer it's like he ran out >> But but your singer it's like he ran out of gas after about five songs. You know, of gas after about five songs. You know, of gas after about five songs. You know, WHAT I'M TALKING ABOUT going to see WHAT I'M TALKING ABOUT going to see WHAT I'M TALKING ABOUT going to see bands, you know, that you liked from the bands, you know, that you liked from the bands, you know, that you liked from the old days, but maybe they're still old days, but maybe they're still old days, but maybe they're still touring now. Like if you go to cuz AC/DC touring now. Like if you go to cuz AC/DC touring now. Like if you go to cuz AC/DC technically is touring and so and and technically is touring and so and and technically is touring and so and and Van Halen, whatever that is, these Van Halen, whatever that is, these Van Halen, whatever that is, these Mötley Crüe Mötley Crüe Mötley Crüe and the the advice is to go see a and the the advice is to go see a and the the advice is to go see a tribute band instead than the actual tribute band instead than the actual tribute band instead than the actual band. They'll sound better.

band. They'll sound better. band. They'll sound better. >> Here's a Here's a Here's a business >> Here's a Here's a Here's a business >> Here's a Here's a Here's a business idea. Let's let's create a company that idea. Let's let's create a company that idea. Let's let's create a company that actually build digital twins for those actually build digital twins for those actually build digital twins for those bands using all their recording in the bands using all their recording in the bands using all their recording in the past and generating past and generating past and generating >> Didn't ABBA do that? Didn't ABBA >> Didn't ABBA do that? Didn't ABBA >> Didn't ABBA do that? Didn't ABBA >> go on tour with like a holographic >> go on tour with like a holographic >> go on tour with like a holographic version of themselves? version of themselves? version of themselves? >> Exactly. Exactly. >> Exactly. Exactly. >> Exactly. Exactly. >> That's awesome. >> Yeah, you're right. >> Yeah, you're right. >> I mean that's like going to a >> I mean that's like going to a >> I mean that's like going to a planetarium instead of going outside, planetarium instead of going outside, planetarium instead of going outside, you're just watching some you're just watching some you're just watching some you know, light show. you know, light show. you know, light show. >> Planetarium. >> Planetarium. >> Planetarium. >> Yeah. So like tonight, I'm going to go >> Yeah. So like tonight, I'm going to go >> Yeah. So like tonight, I'm going to go see a tribute band for Depeche Mode and see a tribute band for Depeche Mode and see a tribute band for Depeche Mode and the name of the band is Strange Love. the name of the band is Strange Love. the name of the band is Strange Love. So but I've heard that they're great. So but I've heard that they're great. So but I've heard that they're great. >> Sounds a little niche to me. >> Sounds a little niche to me. >> Sounds a little niche to me. >> It does sound a little niche. Yeah. >> It does sound a little niche. Yeah. >> It does sound a little niche. Yeah. >> That's exactly it. >> That's exactly it. >> That's exactly it. >> Well, >> Well, >> Well, just about. I mean, he could be just about. I mean, he could be just about. I mean, he could be That's the That's the That's the I remember going to see the Doobie I remember going to see the Doobie I remember going to see the Doobie Brothers in Sydney, Australia once, Brothers in Sydney, Australia once, Brothers in Sydney, Australia once, actually. actually. actually. >> [laughter] >> [laughter] >> [laughter] >> And they were very disappointed to >> And they were very disappointed to >> And they were very disappointed to discover they weren't purporting to be discover they weren't purporting to be discover they weren't purporting to be the Doobie Brothers, but there were no the Doobie Brothers, but there were no the Doobie Brothers, but there were no Doobie Brothers in the Doobie Brothers Doobie Brothers in the Doobie Brothers Doobie Brothers in the Doobie Brothers at all. at all. at all. Well, they were they were off Well, they were they were off Well, they were they were off >> Doobie Brothers minus the Doobie.

>> Doobie Brothers minus the Doobie. >> Doobie Brothers minus the Doobie. >> Yeah. Yeah. All you need is a Doobie to >> Yeah. Yeah. All you need is a Doobie to >> Yeah. Yeah. All you need is a Doobie to have a Doobie. have a Doobie. have a Doobie. >> Not even Doobie Brothers. >> Not even Doobie Brothers. >> Not even Doobie Brothers. >> That's my brother. He's got a few >> That's my brother. He's got a few >> That's my brother. He's got a few Doobies on him. Doobies on him. Doobies on him. >> Yeah, he's got a few Doobies on him. >> Yeah, he's got a few Doobies on him. >> Yeah, he's got a few Doobies on him. >> Right. >> Right. >> Right. >> But Depeche Mode, interestingly enough, >> But Depeche Mode, interestingly enough, >> But Depeche Mode, interestingly enough, Depeche Mode is not Well, I mean, Depeche Mode is not Well, I mean, Depeche Mode is not Well, I mean, there's two things about Depeche Mode there's two things about Depeche Mode there's two things about Depeche Mode because I remember being seeing them in because I remember being seeing them in because I remember being seeing them in the early mid-80s. the early mid-80s. the early mid-80s. And they were I mean, they were actually And they were I mean, they were actually And they were I mean, they were actually full playback. The the ground were just full playback. The the ground were just full playback. The the ground were just pouring diskettes into the emulator for pouring diskettes into the emulator for pouring diskettes into the emulator for the bass music. So, the digitization is the bass music. So, the digitization is the bass music. So, the digitization is already there. The challenge is the already there. The challenge is the already there. The challenge is the voice because he's a great singer. He's voice because he's a great singer. He's voice because he's a great singer. He's a baritone three levels. I mean, he's a baritone three levels. I mean, he's a baritone three levels. I mean, he's he's a fantastic singer. When he dropped he's a fantastic singer. When he dropped he's a fantastic singer. When he dropped as well. So, that's the test. I mean, as well. So, that's the test. I mean, as well. So, that's the test. I mean, the music should be easy peasy, but the the music should be easy peasy, but the the music should be easy peasy, but the voice is going to be very difficult. voice is going to be very difficult. voice is going to be very difficult. >> Exactly. >> Exactly. >> Exactly. You know who was still killing it a few You know who was still killing it a few You know who was still killing it a few years ago in Seattle at I don't know if years ago in Seattle at I don't know if years ago in Seattle at I don't know if it was the Paramount or whatever. I saw it was the Paramount or whatever. I saw it was the Paramount or whatever. I saw Erasure. Erasure. Erasure. >> Oh, yeah. Yeah. Yeah. I think I was >> Oh, yeah. Yeah. Yeah. I think I was >> Oh, yeah. Yeah. Yeah. I think I was killed it as well. Yeah. killed it as well. Yeah. killed it as well. Yeah. >> They killed them. They are still just >> They killed them. They are still just >> They killed them. They are still just killing it. killing it. killing it. >> The Cure is not bad either.

>> The Cure is not bad either. >> The Cure is not bad either. The Cure is not bad either. The Cure is not bad either. The Cure is not bad either. >> I would say I'll I'll be throwing a vote >> I would say I'll I'll be throwing a vote >> I would say I'll I'll be throwing a vote for for for >> If you haven't seen Bob Dylan on tour >> If you haven't seen Bob Dylan on tour >> If you haven't seen Bob Dylan on tour lately, lately, lately, he actually puts on a really good show. he actually puts on a really good show. he actually puts on a really good show. Really good show. Really good show. Really good show. >> Really? Even now? >> Really? Even now? >> Really? Even now? >> Yeah, he's on the piano. He's got a >> Yeah, he's on the piano. He's got a >> Yeah, he's on the piano. He's got a stripped-down band. stripped-down band. stripped-down band. And he's just like he spits those words And he's just like he spits those words And he's just like he spits those words out like nails and they're just like out like nails and they're just like out like nails and they're just like >> But you know, come on, dude. He he he >> But you know, come on, dude. He he he >> But you know, come on, dude. He he he sang and wrote songs like he was 90 sang and wrote songs like he was 90 sang and wrote songs like he was 90 years old when he was 20. years old when he was 20. years old when he was 20. >> I know. Now it fits. >> I know. Now it fits. >> I know. Now it fits. >> Now it [laughter] fits. >> Now it [laughter] fits. >> Now it [laughter] fits. >> Now he's age-appropriate for himself. >> Now he's age-appropriate for himself. >> Now he's age-appropriate for himself. >> No, it's a it's a it's a great >> No, it's a it's a it's a great >> No, it's a it's a it's a great experience if you can go. experience if you can go. experience if you can go. If you're not into Bob Dylan, don't go, If you're not into Bob Dylan, don't go, If you're not into Bob Dylan, don't go, but if you're into it, I would encourage but if you're into it, I would encourage but if you're into it, I would encourage because he he also re- rearranges his because he he also re- rearranges his because he he also re- rearranges his songs quite a bit, so it's not songs quite a bit, so it's not songs quite a bit, so it's not >> Okay. >> Okay. >> Okay. >> Yeah. >> Yeah. >> Yeah. >> In Seattle, I think the best gig I ever >> In Seattle, I think the best gig I ever >> In Seattle, I think the best gig I ever saw was Prince at the Showbox. saw was Prince at the Showbox. saw was Prince at the Showbox. >> Oh. >> Oh. >> Oh. >> He was >> He was >> He was The audience sort of maybe The audience sort of maybe The audience sort of maybe 800 or something. 800 or something. 800 or something. >> Wow. >> Wow. >> Wow. >> I saw Yeah, it's funny you say that. I >> I saw Yeah, it's funny you say that. I >> I saw Yeah, it's funny you say that. I didn't Obviously I saw him at a much didn't Obviously I saw him at a much didn't Obviously I saw him at a much bigger thing. The Purple Rain tour. That bigger thing. The Purple Rain tour. That bigger thing. The Purple Rain tour. That was like probably the best concert I was like probably the best concert I was like probably the best concert I ever saw in my life.

ever saw in my life. ever saw in my life. >> It was like one of >> It was like one of >> It was like one of >> I just saw Springsteen in Boston. >> I just saw Springsteen in Boston. >> I just saw Springsteen in Boston. >> Yeah? Was he good? >> Yeah? Was he good? >> Yeah? Was he good? >> It was awesome. >> It was awesome. >> It was awesome. >> Yeah, he was amazing. Springsteen was >> Yeah, he was amazing. Springsteen was >> Yeah, he was amazing. Springsteen was like Springsteen. He's Bruce. like Springsteen. He's Bruce. like Springsteen. He's Bruce. >> That's great. >> That's great. >> That's great. >> How old is he now? >> How old is he now? >> How old is he now? >> 76. >> 76. >> 76. >> Okay. All right. >> Okay. All right. >> Okay. All right. >> The thing is analog there is a >> The thing is analog there is a >> The thing is analog there is a resurgence in live music. I mean my my resurgence in live music. I mean my my resurgence in live music. I mean my my eldest kid goes to He He was Oh, yeah. eldest kid goes to He He was Oh, yeah. eldest kid goes to He He was Oh, yeah. live in that band. And these are like live in that band. And these are like live in that band. And these are like the two that they're the equivalent of the two that they're the equivalent of the two that they're the equivalent of dance clubs that have dance clubs used dance clubs that have dance clubs used dance clubs that have dance clubs used to be. You used to be able to go to a to be. You used to be able to go to a to be. You used to be able to go to a nightclub with 2,000 other people and nightclub with 2,000 other people and nightclub with 2,000 other people and dance around. dance around. dance around. >> Yeah. It's the only way for artists to >> Yeah. It's the only way for artists to >> Yeah. It's the only way for artists to make money these days is live music. make money these days is live music. make money these days is live music. >> No, it's always it's been like that for >> No, it's always it's been like that for >> No, it's always it's been like that for a really long time. So, it's not a really long time. So, it's not a really long time. So, it's not >> since Napster. >> since Napster. >> since Napster. >> Yeah. >> Yeah. >> Yeah. >> Basically. >> Basically. >> Basically. >> [laughter] >> [laughter] >> [laughter] >> Basically. >> Basically. >> Basically. >> That's how they make a living in the >> That's how they make a living in the >> That's how they make a living in the country. country. country. >> Yeah. >> Yeah. >> Yeah. >> Yeah, right. >> Yeah, right. >> Yeah, right. >> to tour. >> to tour. >> to tour. >> I think Taylor Swift made a billion >> I think Taylor Swift made a billion >> I think Taylor Swift made a billion dollars or something out of her last dollars or something out of her last dollars or something out of her last tour or some crazy number. tour or some crazy number. tour or some crazy number. >> Which I think is great because you have >> Which I think is great because you have >> Which I think is great because you have to show your talent. You can't get up on to show your talent. You can't get up on to show your talent. You can't get up on stage. stage. stage. >> Yeah. >> Yeah. >> Yeah. >> You know, nowadays >> You know, nowadays >> You know, nowadays >> Milli Vanilli >> Milli Vanilli >> Milli Vanilli >> lip syncing or you're using backing >> lip syncing or you're using backing >> lip syncing or you're using backing tracks, they get pissed off at you. You tracks, they get pissed off at you. You tracks, they get pissed off at you. You know, the the audience reject you.

know, the the audience reject you. know, the the audience reject you. >> No, yeah, of course. >> No, yeah, of course. >> No, yeah, of course. >> It's They want talent. They want human >> It's They want talent. They want human >> It's They want talent. They want human talent. They want to know that whoever talent. They want to know that whoever talent. They want to know that whoever they paid just paid a thousand dollars they paid just paid a thousand dollars they paid just paid a thousand dollars to watch on stage these guys aren't just to watch on stage these guys aren't just to watch on stage these guys aren't just faking it, you know? faking it, you know? faking it, you know? >> I think I did [laughter] see someone do >> I think I did [laughter] see someone do >> I think I did [laughter] see someone do a survey on Twitter about great bands a survey on Twitter about great bands a survey on Twitter about great bands that were horrible live. that were horrible live. that were horrible live. Just no presence at all. And the cars Just no presence at all. And the cars Just no presence at all. And the cars were way up there. were way up there. were way up there. >> Actually, I heard the cars were the >> Actually, I heard the cars were the >> Actually, I heard the cars were the worst. worst. worst. >> [laughter] >> [laughter] >> [laughter] >> They They literally just stand there. I >> They They literally just stand there. I >> They They literally just stand there. I saw them a bunch in the '80s. They just saw them a bunch in the '80s. They just saw them a bunch in the '80s. They just stand there. stand there. stand there. >> play just like the record. >> play just like the record. >> play just like the record. >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> I've never seen a picture of James Blake >> I've never seen a picture of James Blake >> I've never seen a picture of James Blake who's gone on to be quite He's got quite who's gone on to be quite He's got quite who's gone on to be quite He's got quite big. But he had a in a small venue in big. But he had a in a small venue in big. But he had a in a small venue in in in in No, it was a similar situation. And he No, it was a similar situation. And he No, it was a similar situation. And he just sat there with a keyboard on this just sat there with a keyboard on this just sat there with a keyboard on this huge great big stage. No lights, no huge great big stage. No lights, no huge great big stage. No lights, no nothing. Just sat there at the keyboard nothing. Just sat there at the keyboard nothing. Just sat there at the keyboard pressing, you know, occasionally pressing, you know, occasionally pressing, you know, occasionally pressing a button. pressing a button. pressing a button. Motionless for like an hour and three Motionless for like an hour and three Motionless for like an hour and three quarters. Like, are you Are you on quarters. Like, are you Are you on quarters. Like, are you Are you on ketamine or something? I mean, like, ketamine or something? I mean, like, ketamine or something? I mean, like, what's what's what's What is going on with you?

What is going on with you? What is going on with you? >> Oh, yeah. You know, at some point we're >> Oh, yeah. You know, at some point we're >> Oh, yeah. You know, at some point we're going to have to talk about IoT, but all going to have to talk about IoT, but all going to have to talk about IoT, but all I want to say is because we're talking I want to say is because we're talking I want to say is because we're talking about live performance about live performance about live performance That is like the ultimate Yes, we are That is like the ultimate Yes, we are That is like the ultimate Yes, we are recording. We better be. recording. We better be. recording. We better be. Um Um Um >> [laughter] >> [laughter] >> [laughter] >> Is this IoT? >> Is this IoT? >> Is this IoT? Yeah, live music environments are are Yeah, live music environments are are Yeah, live music environments are are the ultimate IoT, you know, they're the ultimate IoT, you know, they're the ultimate IoT, you know, they're constantly digitally twinning and constantly digitally twinning and constantly digitally twinning and monitoring stuff at that performance. monitoring stuff at that performance. monitoring stuff at that performance. And if they do a crap job, the whole And if they do a crap job, the whole And if they do a crap job, the whole performance performance performance >> Yes. But now the sound the sound even in >> Yes. But now the sound the sound even in >> Yes. But now the sound the sound even in difficult like when I was at TD Garden difficult like when I was at TD Garden difficult like when I was at TD Garden in Boston which traditionally is just a in Boston which traditionally is just a in Boston which traditionally is just a big cement box, it sounded amazing big cement box, it sounded amazing big cement box, it sounded amazing because they because they because they are using a lot of good tech to bounce are using a lot of good tech to bounce are using a lot of good tech to bounce the sound and reverberation and the sound and reverberation and the sound and reverberation and canceling and all this other stuff. And canceling and all this other stuff. And canceling and all this other stuff. And now it sounds amazing when you know, 20 now it sounds amazing when you know, 20 now it sounds amazing when you know, 20 years ago it would have sounded awful. years ago it would have sounded awful. years ago it would have sounded awful. >> Yeah, sound is sound is very much like >> Yeah, sound is sound is very much like >> Yeah, sound is sound is very much like RF, right? It's just like RF. And so RF, right? It's just like RF. And so RF, right? It's just like RF. And so when you you know, it's funny because I when you you know, it's funny because I when you you know, it's funny because I go to NAMM Show. When I go to NAMM Show, go to NAMM Show. When I go to NAMM Show, go to NAMM Show. When I go to NAMM Show, it's very similar to going and looking it's very similar to going and looking it's very similar to going and looking at the stuff at MWC, you know, all the at the stuff at MWC, you know, all the at the stuff at MWC, you know, all the ran stuff because the radios are ran stuff because the radios are ran stuff because the radios are basically speakers, right? And basically speakers, right? And basically speakers, right? And you know, they propagate in a very you know, they propagate in a very you know, they propagate in a very similar fashion.

similar fashion. similar fashion. Lower frequencies penetrate, you know, Lower frequencies penetrate, you know, Lower frequencies penetrate, you know, walls better than high frequencies and walls better than high frequencies and walls better than high frequencies and and you know, cancellation the the whole and you know, cancellation the the whole and you know, cancellation the the whole dynamic of cancellation and interference dynamic of cancellation and interference dynamic of cancellation and interference it's all it's it's all it's it's all it's >> I know all about cancellation. So all >> I know all about cancellation. So all >> I know all about cancellation. So all the stories I could tell you. the stories I could tell you. the stories I could tell you. >> [laughter] >> [laughter] >> [laughter] >> But hey, welcome to IoT Coffee Talk >> But hey, welcome to IoT Coffee Talk >> But hey, welcome to IoT Coffee Talk after 10 minutes talking about like live after 10 minutes talking about like live after 10 minutes talking about like live music. Um music. Um music. Um >> That's what people want though. >> That's what people want though. >> That's what people want though. >> Yeah, remember to take us seriously at >> Yeah, remember to take us seriously at >> Yeah, remember to take us seriously at your own risk and remember your own risk and remember your own risk and remember to support to support to support Elevate communities, which is coming out Elevate communities, which is coming out Elevate communities, which is coming out very soon. We finally got through a lot very soon. We finally got through a lot very soon. We finally got through a lot of the of the of the legal stuff. legal stuff. legal stuff. >> Yeah. >> Yeah. >> Yeah. >> lots of assets and so much love and >> lots of assets and so much love and >> lots of assets and so much love and thanks to Stephanie Atkinson for really thanks to Stephanie Atkinson for really thanks to Stephanie Atkinson for really pushing a lot of this stuff through. pushing a lot of this stuff through. pushing a lot of this stuff through. >> Yes. I'm sure she'll arrive here on the >> Yes. I'm sure she'll arrive here on the >> Yes. I'm sure she'll arrive here on the show any moment now. show any moment now. show any moment now. >> Yeah, but speaking of kicking this thing >> Yeah, but speaking of kicking this thing >> Yeah, but speaking of kicking this thing off, I mean, you're writing a book, off, I mean, you're writing a book, off, I mean, you're writing a book, right, Rob? right, Rob? right, Rob? >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. recipes for IoT solutions for the recipes for IoT solutions for the recipes for IoT solutions for the the the the sustainable development goals.

sustainable development goals. sustainable development goals. >> I've got the >> I've got the >> I've got the >> I think that'd be like a great >> I think that'd be like a great >> I think that'd be like a great foundation for Elevate communities cuz foundation for Elevate communities cuz foundation for Elevate communities cuz think about all the stuff that's going think about all the stuff that's going think about all the stuff that's going on. You know, we have the Ebola I don't on. You know, we have the Ebola I don't on. You know, we have the Ebola I don't I don't know why I'm it's ah the Ebola I don't know why I'm it's ah the Ebola I don't know why I'm it's ah the Ebola crisis happening. Oh, we have God knows crisis happening. Oh, we have God knows crisis happening. Oh, we have God knows like El Nino's going to be is going to like El Nino's going to be is going to like El Nino's going to be is going to be a ultra El Nino. I'm sure there's be a ultra El Nino. I'm sure there's be a ultra El Nino. I'm sure there's going to be a ton of flooding. You going to be a ton of flooding. You going to be a ton of flooding. You mentioned something about Colombia or mentioned something about Colombia or mentioned something about Colombia or where was it where they had the big where was it where they had the big where was it where they had the big floods? floods? floods? But they're going to be communities that But they're going to be communities that But they're going to be communities that are going to be impacted by are going to be impacted by are going to be impacted by >> Absolutely. >> Absolutely. >> Absolutely. >> Yeah. disasters and you know, >> Yeah. disasters and you know, >> Yeah. disasters and you know, you know, the Yeah. you know, the Yeah. you know, the Yeah. >> You know, this this book took a long >> You know, this this book took a long >> You know, this this book took a long time to put together. time to put together. time to put together. You know, it was a bunch of it was a You know, it was a bunch of it was a You know, it was a bunch of it was a bunch of PowerPoints actually from bunch of PowerPoints actually from bunch of PowerPoints actually from talks, you know, and you and I been on talks, you know, and you and I been on talks, you know, and you and I been on just together Leonard in the past just together Leonard in the past just together Leonard in the past somewhere online during COVID or somewhere online during COVID or somewhere online during COVID or whatever. whatever. whatever. >> Oh, yeah. >> Oh, yeah. >> Oh, yeah. >> But it But it was just like that light >> But it But it was just like that light >> But it But it was just like that light bulb a long time ago. It's like, you bulb a long time ago. It's like, you bulb a long time ago. It's like, you know, maybe we could use this IoT stuff know, maybe we could use this IoT stuff know, maybe we could use this IoT stuff for something beyond commercial, you for something beyond commercial, you for something beyond commercial, you know, stuff like that. In fact, I know, stuff like that. In fact, I know, stuff like that. In fact, I remember early on some of our early remember early on some of our early remember early on some of our early coffee talks we started we would do a coffee talks we started we would do a coffee talks we started we would do a whole show on a one of the sustainable whole show on a one of the sustainable whole show on a one of the sustainable development goals.

development goals. development goals. >> Absolutely. >> Absolutely. >> Absolutely. >> You know, um but yeah, so it took over 5 >> You know, um but yeah, so it took over 5 >> You know, um but yeah, so it took over 5 years and it there's 100 use cases in years and it there's 100 use cases in years and it there's 100 use cases in it, an even 100. It's like a thousand it, an even 100. It's like a thousand it, an even 100. It's like a thousand songs in your pocket, right? Um and so songs in your pocket, right? Um and so songs in your pocket, right? Um and so unlike how we've built IoT technologies unlike how we've built IoT technologies unlike how we've built IoT technologies and digital twin and AI, this one is and digital twin and AI, this one is and digital twin and AI, this one is more about the how to do it. It's You're more about the how to do it. It's You're more about the how to do it. It's You're right, it's recipes. It's uh right, it's recipes. It's uh right, it's recipes. It's uh It's a comes with a shopping It's a comes with a shopping It's a comes with a shopping 100 use cases and why you're doing and 100 use cases and why you're doing and 100 use cases and why you're doing and they all categorized under the they all categorized under the they all categorized under the different, you know, different, you know, different, you know, poverty, hunger, poverty, hunger, poverty, hunger, climate change, water, you know, all climate change, water, you know, all climate change, water, you know, all that kind of stuff. Uh and so yeah, that kind of stuff. Uh and so yeah, that kind of stuff. Uh and so yeah, yeah, each chapter ranges from anywhere yeah, each chapter ranges from anywhere yeah, each chapter ranges from anywhere maybe from from the six or seven use maybe from from the six or seven use maybe from from the six or seven use cases on the low end to maybe 12 or 13 cases on the low end to maybe 12 or 13 cases on the low end to maybe 12 or 13 use cases on the high end. But yeah, use cases on the high end. But yeah, use cases on the high end. But yeah, each case tells you what it is, why you each case tells you what it is, why you each case tells you what it is, why you do it, the outcome, do it, the outcome, do it, the outcome, the shopping list of devices, sensors, the shopping list of devices, sensors, the shopping list of devices, sensors, communicate all the stuff you have to communicate all the stuff you have to communicate all the stuff you have to buy, even prices and stuff like that and buy, even prices and stuff like that and buy, even prices and stuff like that and I name a bunch of different companies I name a bunch of different companies I name a bunch of different companies who make them and say, "Here's some who make them and say, "Here's some who make them and say, "Here's some options. You can do other things as options. You can do other things as options. You can do other things as well." And so yeah, you can be able to well." And so yeah, you can be able to well." And so yeah, you can be able to give this to anybody.

give this to anybody. give this to anybody. And and they could go be And and they could go be And and they could go be make a positive impact in the world with make a positive impact in the world with make a positive impact in the world with this stuff. So you know, it's like this stuff. So you know, it's like this stuff. So you know, it's like >> Yeah, it sounds less like uh >> Yeah, it sounds less like uh >> Yeah, it sounds less like uh a recipe book, more like a wine guide a recipe book, more like a wine guide a recipe book, more like a wine guide that you refresh every year, right? that you refresh every year, right? that you refresh every year, right? >> Yeah, there you go. Yeah, IoT sommelier. >> Yeah, there you go. Yeah, IoT sommelier. >> Yeah, there you go. Yeah, IoT sommelier. >> That's what I was going to say. >> That's what I was going to say. >> That's what I was going to say. >> That's right. That's right. >> That's right. That's right. >> That's right. That's right. Yeah. Yeah. Yeah. >> So we're going to call it the IoT >> So we're going to call it the IoT >> So we're going to call it the IoT sommelier. sommelier. sommelier. >> [laughter] >> [laughter] >> [laughter] >> Yeah, but yeah, but yeah, but you're >> Yeah, but yeah, but yeah, but you're >> Yeah, but yeah, but yeah, but you're right. right. right. >> Well, he's the Apple so it has to be the >> Well, he's the Apple so it has to be the >> Well, he's the Apple so it has to be the IoT barista, doesn't it? I mean, in that IoT barista, doesn't it? I mean, in that IoT barista, doesn't it? I mean, in that way. way. way. >> [laughter] >> [laughter] >> [laughter] >> You want to jump on this one or or would >> You want to jump on this one or or would >> You want to jump on this one or or would you do that? you do that? you do that? >> Yeah. But you know, we we spent so much >> Yeah. But you know, we we spent so much >> Yeah. But you know, we we spent so much of our lives building this technology of our lives building this technology of our lives building this technology and trying to make it self-service and and trying to make it self-service and and trying to make it self-service and make it easy to use. make it easy to use. make it easy to use. Uh and this is the other side of that. Uh and this is the other side of that. Uh and this is the other side of that. This is all right cuz like I talk IoT This is all right cuz like I talk IoT This is all right cuz like I talk IoT platforms, I don't I say, "Here's a list platforms, I don't I say, "Here's a list platforms, I don't I say, "Here's a list of great platforms you can use. They all of great platforms you can use. They all of great platforms you can use. They all do the same shit." Um you're you're just do the same shit." Um you're you're just do the same shit." Um you're you're just going to send this JSON. Here's the going to send this JSON. Here's the going to send this JSON. Here's the simple rules and algorithm you're going simple rules and algorithm you're going simple rules and algorithm you're going to use to get value. Just stupid simple.

to use to get value. Just stupid simple. to use to get value. Just stupid simple. No AIs required. You don't have to be No AIs required. You don't have to be No AIs required. You don't have to be some rocket scientist. It's it's made some rocket scientist. It's it's made some rocket scientist. It's it's made for just anybody to figure it out, which for just anybody to figure it out, which for just anybody to figure it out, which is how we started this whole IoT at the is how we started this whole IoT at the is how we started this whole IoT at the very beginning. Just dumb dumb simple very beginning. Just dumb dumb simple very beginning. Just dumb dumb simple sensor thing. sensor thing. sensor thing. The field is dry. Turn on the water. The field is dry. Turn on the water. The field is dry. Turn on the water. Whatever. Everything needs to, you know, Whatever. Everything needs to, you know, Whatever. Everything needs to, you know, stuff like that. And so, yeah, it stuff like that. And so, yeah, it stuff like that. And so, yeah, it doesn't require, you know, a a computer doesn't require, you know, a a computer doesn't require, you know, a a computer science degree to figure it out. So, science degree to figure it out. So, science degree to figure it out. So, uh and that was done on purpose. So, uh and that was done on purpose. So, uh and that was done on purpose. So, yeah. So, uh yeah, right now we've got yeah. So, uh yeah, right now we've got yeah. So, uh yeah, right now we've got the I've got the full end-to-end first the I've got the full end-to-end first the I've got the full end-to-end first draft. And so, going through editing and draft. And so, going through editing and draft. And so, going through editing and everything. And uh everything. And uh everything. And uh the goal is to get it out there on the goal is to get it out there on the goal is to get it out there on Amazon. Amazon. Amazon. Um you know, like in the next month or Um you know, like in the next month or Um you know, like in the next month or two, you know, late June, early July, two, you know, late June, early July, two, you know, late June, early July, something like that. something like that. something like that. >> Yeah. You going to do it like a >> Yeah. You going to do it like a >> Yeah. You going to do it like a reader version so people can just listen reader version so people can just listen reader version so people can just listen to it? to it? to it? >> Yes. And by the way, >> Yes. And by the way, >> Yes. And by the way, I forgot to send you the email, Pete, to I forgot to send you the email, Pete, to I forgot to send you the email, Pete, to have you be the person who's the reader. have you be the person who's the reader. have you be the person who's the reader. Cuz you have the best voice. Cuz you have the best voice. Cuz you have the best voice. >> He does. >> He does. >> He does. >> Yeah. Oh, yeah.

>> Yeah. Oh, yeah. >> Yeah. Oh, yeah. >> Yeah. >> Yeah. >> Yeah. >> [laughter] >> [laughter] >> [laughter] >> I'll put people to sleep in the first >> I'll put people to sleep in the first >> I'll put people to sleep in the first >> Him and Bill. >> Him and Bill. >> Him and Bill. >> Yeah. Yeah, probably. >> Yeah. Yeah, probably. >> Yeah. Yeah, probably. >> Bill. Cuz Bill he's got that >> Bill. Cuz Bill he's got that >> Bill. Cuz Bill he's got that >> the quiet storm. Yeah. >> the quiet storm. Yeah. >> the quiet storm. Yeah. >> Bill's got >> Bill's got >> Bill's got >> He's like the quiet storm. >> He's like the quiet storm. >> He's like the quiet storm. >> But but right you know that >> But but right you know that >> But but right you know that >> You just need 30 seconds of Pete >> You just need 30 seconds of Pete >> You just need 30 seconds of Pete talking, run that through AI, and then talking, run that through AI, and then talking, run that through AI, and then it would generate the whole talk it would generate the whole talk it would generate the whole talk something like Pete does. something like Pete does. something like Pete does. >> go. >> go. >> go. >> Oh. Oh. Well, good point. And you know >> Oh. Oh. Well, good point. And you know >> Oh. Oh. Well, good point. And you know what? I also want to be really clear cuz what? I also want to be really clear cuz what? I also want to be really clear cuz I know people are going to ask questions I know people are going to ask questions I know people are going to ask questions about this. You know, people will ask, about this. You know, people will ask, about this. You know, people will ask, "Did you use AI to help you write the "Did you use AI to help you write the "Did you use AI to help you write the book?" I did. book?" I did. book?" I did. I did. I used Claude. I used Gemini. I did. I used Claude. I used Gemini. I did. I used Claude. I used Gemini. I had all the use cases. I had all the use cases. I had all the use cases. I used it as a research assistant. You I used it as a research assistant. You I used it as a research assistant. You know, cuz after a while you're having to know, cuz after a while you're having to know, cuz after a while you're having to do heavy research, like, what are the do heavy research, like, what are the do heavy research, like, what are the what are the products I need to put what are the products I need to put what are the products I need to put together to do this? What looks like the together to do this? What looks like the together to do this? What looks like the right algorithm? Stuff like that. right algorithm? Stuff like that. right algorithm? Stuff like that. >> Mhm. >> Mhm. >> Mhm. >> I would have done that on Google search >> I would have done that on Google search >> I would have done that on Google search >> Yeah. >> Yeah. >> Yeah. >> anyway. >> anyway. >> anyway. And so, you know, yeah, I used I used And so, you know, yeah, I used I used And so, you know, yeah, I used I used all of all of all of >> it's totally legit. >> it's totally legit. >> it's totally legit. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah, but but AI can't be your brain. It >> Yeah, but but AI can't be your brain. It >> Yeah, but but AI can't be your brain. It doesn't do those things that you want it doesn't do those things that you want it doesn't do those things that you want it to do, so to do, so to do, so >> I mean, >> I mean, >> I mean, >> It was like search. It was mostly like >> It was like search. It was mostly like >> It was like search. It was mostly like search and research and kind of just search and research and kind of just search and research and kind of just being a research assistant to piece being a research assistant to piece being a research assistant to piece things together.

things together. things together. Um and Um and Um and >> You know what? It's like your own intern >> You know what? It's like your own intern >> You know what? It's like your own intern to go fetch to go fetch to go fetch information. information. information. >> It wasn't great to do. >> It wasn't great to do. >> It wasn't great to do. >> Remember what people were saying like 3 >> Remember what people were saying like 3 >> Remember what people were saying like 3 years ago? It's your intern. years ago? It's your intern. years ago? It's your intern. Haven't graduated yet. Haven't graduated yet. Haven't graduated yet. >> Like your co-pilot sort of. >> Like your co-pilot sort of. >> Like your co-pilot sort of. >> Promoted. It's like your co-pilot. Yes. >> Promoted. It's like your co-pilot. Yes. >> Promoted. It's like your co-pilot. Yes. Yes. Yes. Yes. >> Yeah. >> Yeah. >> Yeah. >> You know, let's see here. You know, >> You know, let's see here. You know, >> You know, let's see here. You know, >> It goes on. >> It goes on. >> It goes on. >> As long as it's not creepy, that's fine. >> As long as it's not creepy, that's fine. >> As long as it's not creepy, that's fine. >> Here, let me share my screen. I'll show >> Here, let me share my screen. I'll show >> Here, let me share my screen. I'll show you a sample of a use case and how you you a sample of a use case and how you you a sample of a use case and how you might go about doing it. might go about doing it. might go about doing it. >> Mark. >> Mark. >> Mark. >> Oh, now the show is real cuz Mark is >> Oh, now the show is real cuz Mark is >> Oh, now the show is real cuz Mark is here. Yes. here. Yes. here. Yes. >> There you go. >> There you go. >> There you go. >> Oh, you going to do this to me? Okay. >> Oh, you going to do this to me? Okay. >> Oh, you going to do this to me? Okay. >> [laughter] >> [laughter] >> [laughter] >> Screen sharing. Screen sharing. >> Screen sharing. Screen sharing. >> Screen sharing. Screen sharing. >> All right. All right. >> All right. All right. >> All right. All right. Let's see here. Let's see if I can find Let's see here. Let's see if I can find Let's see here. Let's see if I can find um um um >> So, uh in the meantime, while he's >> So, uh in the meantime, while he's >> So, uh in the meantime, while he's trying to do this, um I just give a trying to do this, um I just give a trying to do this, um I just give a shout-out to Debbie cuz she chairs the shout-out to Debbie cuz she chairs the shout-out to Debbie cuz she chairs the human-centricity human-centricity human-centricity um what do they call a track or a um what do they call a track or a um what do they call a track or a uh uh uh >> Um, I don't know. We're working now.

>> Um, I don't know. We're working now. >> Um, I don't know. We're working now. Yeah, we're uh Yeah, we're uh Yeah, we're uh >> Yeah, yeah, yeah. Um, >> Yeah, yeah, yeah. Um, >> Yeah, yeah, yeah. Um, IEEE and she she's just a rockstar. IEEE and she she's just a rockstar. IEEE and she she's just a rockstar. You're awesome. You're amazing. And that You're awesome. You're amazing. And that You're awesome. You're amazing. And that that group that group that group >> Nice. >> Nice. >> Nice. >> Yeah, it is doing some really hard work >> Yeah, it is doing some really hard work >> Yeah, it is doing some really hard work and thinking and um and thinking and um and thinking and um Yeah, it's great. I've said it before, Yeah, it's great. I've said it before, Yeah, it's great. I've said it before, it's great watching you in action. It's it's great watching you in action. It's it's great watching you in action. It's >> Aw, thank you. Yeah, Leonard drops in. >> Aw, thank you. Yeah, Leonard drops in. >> Aw, thank you. Yeah, Leonard drops in. He's so funny. He's so funny. He's so funny. >> Debbie, where do we where do we go to >> Debbie, where do we where do we go to >> Debbie, where do we where do we go to get to see some of your output? Is it get to see some of your output? Is it get to see some of your output? Is it your website or what's your what's the your website or what's your what's the your website or what's your what's the call to action? call to action? call to action? >> Well, that's a good question. So, we're >> Well, that's a good question. So, we're >> Well, that's a good question. So, we're going through, you know, going through, you know, going through, you know, the the bureau bureaucratic process to the the bureau bureaucratic process to the the bureau bureaucratic process to try to get our outputs to be actually try to get our outputs to be actually try to get our outputs to be actually public right now. So, public right now. So, public right now. So, we're on track right now for a white we're on track right now for a white we're on track right now for a white paper. It's supposed to be out sometime paper. It's supposed to be out sometime paper. It's supposed to be out sometime this year. So, I'm super excited cuz we this year. So, I'm super excited cuz we this year. So, I'm super excited cuz we created a reference model. created a reference model. created a reference model. And we want to be able to Leonard saw it And we want to be able to Leonard saw it And we want to be able to Leonard saw it in the last meeting. We want to be able in the last meeting. We want to be able in the last meeting. We want to be able to put that in the white paper and, you to put that in the white paper and, you to put that in the white paper and, you know, throw it out to the world so know, throw it out to the world so know, throw it out to the world so people can start talking about it.

people can start talking about it. people can start talking about it. >> Yeah. [snorts] >> Yeah. [snorts] >> Yeah. [snorts] >> Cool. >> Cool. >> Cool. >> Looking forward to >> Looking forward to >> Looking forward to >> Yeah, the funny thing is I feel I always >> Yeah, the funny thing is I feel I always >> Yeah, the funny thing is I feel I always feel guilty jumping on the call cuz I feel guilty jumping on the call cuz I feel guilty jumping on the call cuz I always say something. always say something. always say something. >> I don't mind. >> I don't mind. >> I don't mind. >> disruption. >> disruption. >> disruption. >> I like Leonard lights the grenade throw. >> I like Leonard lights the grenade throw. >> I like Leonard lights the grenade throw. I'm good with that. Cuz I mean, you have I'm good with that. Cuz I mean, you have I'm good with that. Cuz I mean, you have to you have to test out stuff, right? to you have to test out stuff, right? to you have to test out stuff, right? So, once it once it becomes public, like So, once it once it becomes public, like So, once it once it becomes public, like there's a process called a PAR. So, once there's a process called a PAR. So, once there's a process called a PAR. So, once it becomes that, then it is sort of in it becomes that, then it is sort of in it becomes that, then it is sort of in in the world and then, you know, other in the world and then, you know, other in the world and then, you know, other people and other companies can come in people and other companies can come in people and other companies can come in and light the tire. So, that helps and light the tire. So, that helps and light the tire. So, that helps [clears throat] us early. So, thank [clears throat] us early. So, thank [clears throat] us early. So, thank >> Cool. Cool. >> Cool. Cool. >> Cool. Cool. >> Yeah. >> Yeah. >> Yeah. >> Okay, >> Okay, >> Okay, zero hunger. zero hunger. zero hunger. >> All right. So, you kind of you can >> All right. So, you kind of you can >> All right. So, you kind of you can imagine that each chapter is related to imagine that each chapter is related to imagine that each chapter is related to one of the sustainable development one of the sustainable development one of the sustainable development goals. I don't do all 17 of them cuz not goals. I don't do all 17 of them cuz not goals. I don't do all 17 of them cuz not all of them make sense for IoT. all of them make sense for IoT. all of them make sense for IoT. Uh some are more policy based if that Uh some are more policy based if that Uh some are more policy based if that makes sense. Uh so makes sense. Uh so makes sense. Uh so I like No, yeah, I didn't do things on I like No, yeah, I didn't do things on I like No, yeah, I didn't do things on like gender equality.

like gender equality. like gender equality. >> Oh, yeah. >> Oh, yeah. >> Oh, yeah. >> going to I'm not going to step in that >> going to I'm not going to step in that >> going to I'm not going to step in that one. one. one. >> Yeah. >> Yeah. >> Yeah. >> I'm just Yeah, this >> I'm just Yeah, this >> I'm just Yeah, this things you can measure, right? That things you can measure, right? That things you can measure, right? That makes sense. And so things like water makes sense. And so things like water makes sense. And so things like water and climate. And so this kind of like and climate. And so this kind of like and climate. And so this kind of like right here you can kind of see I I give right here you can kind of see I I give right here you can kind of see I I give you a preview the use cases and that you a preview the use cases and that you a preview the use cases and that stuff, you know. stuff, you know. stuff, you know. Grain elevator spoilage, you know. Grain elevator spoilage, you know. Grain elevator spoilage, you know. Irrigation pumps, you know, cuz a lot of Irrigation pumps, you know, cuz a lot of Irrigation pumps, you know, cuz a lot of this SDGs are also for, you know, not this SDGs are also for, you know, not this SDGs are also for, you know, not just giant commercial things, but, you just giant commercial things, but, you just giant commercial things, but, you know, um know, um know, um people in poverty, people in villages, people in poverty, people in villages, people in poverty, people in villages, people everywhere, right? Uh cold people everywhere, right? Uh cold people everywhere, right? Uh cold storage for food, soil moisture, you storage for food, soil moisture, you storage for food, soil moisture, you know, on farms, back to the whole know, on farms, back to the whole know, on farms, back to the whole irrigation kind of thing, livestock irrigation kind of thing, livestock irrigation kind of thing, livestock tracking, uh tracking, uh tracking, uh dairy chiller, you know, you know, like dairy chiller, you know, you know, like dairy chiller, you know, you know, like obviously so much of this on foil in obviously so much of this on foil in obviously so much of this on foil in this particular use case, right? This this particular use case, right? This this particular use case, right? This particular SDG. particular SDG. particular SDG. Uh is Yeah, around hunger, right? And so Uh is Yeah, around hunger, right? And so Uh is Yeah, around hunger, right? And so it's all about it's all about it's all about using gas sensing. You know how like you using gas sensing. You know how like you using gas sensing. You know how like you normally on food they'll say that this normally on food they'll say that this normally on food they'll say that this food's good until this certain date, but food's good until this certain date, but food's good until this certain date, but it turns out that date's not very it turns out that date's not very it turns out that date's not very scientific. There's scientific. There's scientific. There's There's sensors that can smell things There's sensors that can smell things There's sensors that can smell things and tell if it's actually good or not, and tell if it's actually good or not, and tell if it's actually good or not, bacteria and things like that. Farm bacteria and things like that. Farm bacteria and things like that. Farm nutrient deal right here, NPK. This is nutrient deal right here, NPK. This is nutrient deal right here, NPK. This is geeky farm stuff, but basically it's geeky farm stuff, but basically it's geeky farm stuff, but basically it's like like like if you Like right now we have the Strait if you Like right now we have the Strait if you Like right now we have the Strait of Hormuz besides oil, fertilizer is a of Hormuz besides oil, fertilizer is a of Hormuz besides oil, fertilizer is a problem. And so you know, if you can problem. And so you know, if you can problem. And so you know, if you can monitor and know the nutrient level of monitor and know the nutrient level of monitor and know the nutrient level of soil, you may not need fertilizer for a soil, you may not need fertilizer for a soil, you may not need fertilizer for a certain area. You know, a lot of times

certain area. You know, a lot of times certain area. You know, a lot of times we over-fertilize things and you hear we over-fertilize things and you hear we over-fertilize things and you hear stories about runoff into rivers and stories about runoff into rivers and stories about runoff into rivers and stuff like that, which is not good. stuff like that, which is not good. stuff like that, which is not good. Anyway, just stuff like that. And so as Anyway, just stuff like that. And so as Anyway, just stuff like that. And so as you can imagine these are all very you can imagine these are all very you can imagine these are all very ag-looking, it's all about food and ag-looking, it's all about food and ag-looking, it's all about food and hunger. and so other sustainable hunger. and so other sustainable hunger. and so other sustainable development goals like sustainable development goals like sustainable development goals like sustainable cities will look like things you've seen cities will look like things you've seen cities will look like things you've seen about smart cities. Um but that's the about smart cities. Um but that's the about smart cities. Um but that's the gist of it. And so gist of it. And so gist of it. And so >> And are you developing those scenarios >> And are you developing those scenarios >> And are you developing those scenarios yourself through research? Is that the yourself through research? Is that the yourself through research? Is that the idea? idea? idea? >> Yes. That's right. >> Yes. That's right. >> Yes. That's right. >> Wow. >> Wow. >> Wow. >> of them we've talked about before, you >> of them we've talked about before, you >> of them we've talked about before, you know. know. know. >> No, but but it's not in a freaking book >> No, but but it's not in a freaking book >> No, but but it's not in a freaking book or a cookbook and or a cookbook and or a cookbook and >> was never in a book. You're right. It >> was never in a book. You're right. It >> was never in a book. You're right. It was on a lot of presentations we've done was on a lot of presentations we've done was on a lot of presentations we've done at different events. at different events. at different events. >> Yeah. >> Yeah. >> Yeah. >> It was it's in a million PowerPoints. >> It was it's in a million PowerPoints. >> It was it's in a million PowerPoints. And so basically, yeah, I was turning And so basically, yeah, I was turning And so basically, yeah, I was turning slides into words in Word. slides into words in Word. slides into words in Word. >> [laughter] >> [laughter] >> [laughter] >> Basically, you know, that's the gist of >> Basically, you know, that's the gist of >> Basically, you know, that's the gist of it. it. it. >> Next stop, Davos. >> Next stop, Davos. >> Next stop, Davos. >> Um there's an old cookbook I can >> Um there's an old cookbook I can >> Um there's an old cookbook I can remember from I've probably got it remember from I've probably got it remember from I've probably got it somewhere as well back from Windows somewhere as well back from Windows somewhere as well back from Windows Embedded days. Embedded days. Embedded days. >> Ooh. >> Ooh. >> Ooh. >> Yeah, like there's a lot >> Yeah, like there's a lot >> Yeah, like there's a lot Mike Microsoft produced these kind of Mike Microsoft produced these kind of Mike Microsoft produced these kind of assets for great cost that kind of assets for great cost that kind of assets for great cost that kind of charted the future charted the future charted the future and purported to kind of predict and purported to kind of predict and purported to kind of predict accurately.

I can remember another similar piece of I can remember another similar piece of collateral they built around the collateral they built around the collateral they built around the three-screen kind of model. Um J Allard three-screen kind of model. Um J Allard three-screen kind of model. Um J Allard >> Oh yeah, I remember the three-screen. >> Oh yeah, I remember the three-screen. >> Oh yeah, I remember the three-screen. >> sitting on our >> sitting on our >> sitting on our watching TV, holding our mobile phone watching TV, holding our mobile phone watching TV, holding our mobile phone with our laptop with our laptop with our laptop And and you know, people looked at it at And and you know, people looked at it at And and you know, people looked at it at the time it was like, "Ah, that's the time it was like, "Ah, that's the time it was like, "Ah, that's [ __ ] That's never going to happen." [ __ ] That's never going to happen." [ __ ] That's never going to happen." And yet, you know, And yet, you know, And yet, you know, that one was it. That one was a that one was it. That one was a that one was it. That one was a bull's-eye. That one was a really bull's-eye. That one was a really bull's-eye. That one was a really >> It's actually a bull's-eye. >> It's actually a bull's-eye. >> It's actually a bull's-eye. >> Dig out the IoT cookbook, I think which >> Dig out the IoT cookbook, I think which >> Dig out the IoT cookbook, I think which is what it was called. is what it was called. is what it was called. >> That's good. You know what I didn't show >> That's good. You know what I didn't show >> That's good. You know what I didn't show you? Let me show you really quick. I'll you? Let me show you really quick. I'll you? Let me show you really quick. I'll show you an actual use case so it makes show you an actual use case so it makes show you an actual use case so it makes sense. sense. sense. Um so you can see what they're all like. Um so you can see what they're all like. Um so you can see what they're all like. I'll scroll to one of them here. I'll scroll to one of them here. I'll scroll to one of them here. Come on here. Come on here. Come on here. >> Holy crap, you even have script in >> Holy crap, you even have script in >> Holy crap, you even have script in there? there? there? >> Absolutely. I have everything is in >> Absolutely. I have everything is in >> Absolutely. I have everything is in here. Okay, irrigation pump uptime. here. Okay, irrigation pump uptime. here. Okay, irrigation pump uptime. There are small villages where people There are small villages where people There are small villages where people are boreholing using a hand pump like are boreholing using a hand pump like are boreholing using a hand pump like you're you know, centuries ago. And so you're you know, centuries ago. And so you're you know, centuries ago. And so that's a thing for lots of people around that's a thing for lots of people around that's a thing for lots of people around the world as it turns out. But that pump the world as it turns out. But that pump the world as it turns out. But that pump can fail. What, right? That's what we do can fail. What, right? That's what we do can fail. What, right? That's what we do with IoT, uptime. with IoT, uptime. with IoT, uptime. Um and and all of a sudden they could Um and and all of a sudden they could Um and and all of a sudden they could not have water. So, you kind of say, not have water. So, you kind of say, not have water. So, you kind of say, "Here's the use case. What is that "Here's the use case. What is that "Here's the use case. What is that device doing? I'm monitoring the where device doing? I'm monitoring the where device doing? I'm monitoring the where their pump's running, you know, through their pump's running, you know, through their pump's running, you know, through sensing." In this case this this is the sensing." In this case this this is the sensing." In this case this this is the electrical one. This is not the hand electrical one. This is not the hand electrical one. This is not the hand pump. Um and so if the pump goes out all pump. Um and so if the pump goes out all pump. Um and so if the pump goes out all of a sudden you don't have water, you of a sudden you don't have water, you of a sudden you don't have water, you could, you know, everybody everybody in could, you know, everybody everybody in could, you know, everybody everybody in the village is out of water, agriculture the village is out of water, agriculture the village is out of water, agriculture is not happening. So, I kind of I'll is not happening. So, I kind of I'll is not happening. So, I kind of I'll generically talk about devices. I'll generically talk about devices. I'll generically talk about devices. I'll generically talk about sensors. In this generically talk about sensors. In this generically talk about sensors. In this case you've seen those clamps you can case you've seen those clamps you can case you've seen those clamps you can put on a thing to measure current, you put on a thing to measure current, you put on a thing to measure current, you know, that use LoRaWAN a lot of times to know, that use LoRaWAN a lot of times to know, that use LoRaWAN a lot of times to tell you current going through,

tell you current going through, tell you current going through, vibration sensors, little things to let vibration sensors, little things to let vibration sensors, little things to let you know that this thing's working. I'll you know that this thing's working. I'll you know that this thing's working. I'll talk about the wiring you need to do. talk about the wiring you need to do. talk about the wiring you need to do. I'll talk about the connectivity. It I'll talk about the connectivity. It I'll talk about the connectivity. It could be cellular, it could be LoRa, it could be cellular, it could be LoRa, it could be cellular, it could be LoRa, it could be Wi-Fi. I'll tell them what kind could be Wi-Fi. I'll tell them what kind could be Wi-Fi. I'll tell them what kind of power you're going to use. Do you get of power you're going to use. Do you get of power you're going to use. Do you get to connect to main power or you going to to connect to main power or you going to to connect to main power or you going to use a uh lithium polymer battery, you use a uh lithium polymer battery, you use a uh lithium polymer battery, you know, solar, the enclosure that you need know, solar, the enclosure that you need know, solar, the enclosure that you need uh to put on this and what the IP rating uh to put on this and what the IP rating uh to put on this and what the IP rating needs to be depending on where it is. needs to be depending on where it is. needs to be depending on where it is. What do I send to the server? Just a What do I send to the server? Just a What do I send to the server? Just a simple JSON structure. This is all it simple JSON structure. This is all it simple JSON structure. This is all it is. Every 15 minutes you're going to is. Every 15 minutes you're going to is. Every 15 minutes you're going to send this. Pump running, true, false. send this. Pump running, true, false. send this. Pump running, true, false. What's the current? What's the current? What's the current? >> Rob, this could be a really good um >> Rob, this could be a really good um >> Rob, this could be a really good um if it was there as a resource for if it was there as a resource for if it was there as a resource for projects that people could go to. Yeah, projects that people could go to. Yeah, projects that people could go to. Yeah, this should be you know, this should be you know, this should be you know, put these into the project directory for put these into the project directory for put these into the project directory for someone to go to to pull down and someone to go to to pull down and someone to go to to pull down and >> Oh, yeah. >> Oh, yeah. >> Oh, yeah. >> and start implementing. So, I will ping >> and start implementing. So, I will ping >> and start implementing. So, I will ping you offline on a on a thing that's you offline on a on a thing that's you offline on a on a thing that's happening. happening. happening. >> Well, yeah. I mean, I talked about in >> Well, yeah. I mean, I talked about in >> Well, yeah. I mean, I talked about in the intro the whole deal. This is the intro the whole deal. This is the intro the whole deal. This is designed to be it could either be for designed to be it could either be for designed to be it could either be for people who are out there trying to make people who are out there trying to make people who are out there trying to make a difference, NGOs. It's designed for a difference, NGOs. It's designed for a difference, NGOs. It's designed for students in classrooms, whether it's a students in classrooms, whether it's a students in classrooms, whether it's a university doing a capstone project or university doing a capstone project or university doing a capstone project or it should be able to work with kids in it should be able to work with kids in it should be able to work with kids in high school.

high school. high school. It's designed I'm actually going to put It's designed I'm actually going to put It's designed I'm actually going to put questions at the end of each chapter. questions at the end of each chapter. questions at the end of each chapter. I've got friends of mine who are I've got friends of mine who are I've got friends of mine who are professors and they're like, "Rob, if professors and they're like, "Rob, if professors and they're like, "Rob, if you put a bunch of questions at the end you put a bunch of questions at the end you put a bunch of questions at the end of each chapter, it can magically turn of each chapter, it can magically turn of each chapter, it can magically turn into a textbook at universities." I'm into a textbook at universities." I'm into a textbook at universities." I'm like, "Oh, maybe I'll do that." like, "Oh, maybe I'll do that." like, "Oh, maybe I'll do that." >> Yeah. >> Yeah. >> Yeah. >> Um >> Um >> Um >> That would be pretty cool. >> That would be pretty cool. >> That would be pretty cool. >> Yeah. And also I noticed Also I noticed, >> Yeah. And also I noticed Also I noticed, >> Yeah. And also I noticed Also I noticed, you know, I kind of talk about the you know, I kind of talk about the you know, I kind of talk about the algorithm. I kind of do I just keep it algorithm. I kind of do I just keep it algorithm. I kind of do I just keep it simple. I do KPIs, green, yellow, red. simple. I do KPIs, green, yellow, red. simple. I do KPIs, green, yellow, red. You know, everything's good with green. You know, everything's good with green. You know, everything's good with green. Green is good. Yellow, you're at some Green is good. Yellow, you're at some Green is good. Yellow, you're at some warning light, things are heading warning light, things are heading warning light, things are heading towards the bad. And red, when you need towards the bad. And red, when you need towards the bad. And red, when you need to take action. And then what are those to take action. And then what are those to take action. And then what are those actions? Here's the actions that actions? Here's the actions that actions? Here's the actions that automatically happen automatically happen automatically happen for those different KPIs. So, keeping it for those different KPIs. So, keeping it for those different KPIs. So, keeping it really simple, talk about safety with really simple, talk about safety with really simple, talk about safety with electricity. I talked about the shopping electricity. I talked about the shopping electricity. I talked about the shopping list, you know, what you need to Is it list, you know, what you need to Is it list, you know, what you need to Is it an ESP32? Am I going to use an Arduino an ESP32? Am I going to use an Arduino an ESP32? Am I going to use an Arduino or Blues Wireless Note Card on top of a or Blues Wireless Note Card on top of a or Blues Wireless Note Card on top of a Raspberry Pi? Anyway, I give you Raspberry Pi? Anyway, I give you Raspberry Pi? Anyway, I give you specific devices here specific devices here specific devices here to to go out and purchase, to actually to to go out and purchase, to actually to to go out and purchase, to actually assemble this thing, and how much they assemble this thing, and how much they assemble this thing, and how much they cost.

cost. cost. >> Wouldn't it be great if you could go you >> Wouldn't it be great if you could go you >> Wouldn't it be great if you could go you could link through to Digi-Key or Mouser could link through to Digi-Key or Mouser could link through to Digi-Key or Mouser or something and go, you know, click buy or something and go, you know, click buy or something and go, you know, click buy buy buy the buy the package because I buy buy the buy the package because I buy buy the buy the package because I I think that, you know, like this use I think that, you know, like this use I think that, you know, like this use case in particular is a great example, case in particular is a great example, case in particular is a great example, you know, you know, you know, building this solution is not the most building this solution is not the most building this solution is not the most com- complex thing in the world. Why are com- complex thing in the world. Why are com- complex thing in the world. Why are you know, why are village wells not you know, why are village wells not you know, why are village wells not equipped with this solution today? equipped with this solution today? equipped with this solution today? Because there's not some Because there's not some Because there's not some the person who's responsible for the the person who's responsible for the the person who's responsible for the well is not an embedded engineer and well is not an embedded engineer and well is not an embedded engineer and there's no place to go buy, you know, there's no place to go buy, you know, there's no place to go buy, you know, for the nonprofit or not-for-profit type for the nonprofit or not-for-profit type for the nonprofit or not-for-profit type of you you could yeah, you sure you of you you could yeah, you sure you of you you could yeah, you sure you could go they could go ring up a could go they could go ring up a could go they could go ring up a consulting business and the consultants consulting business and the consultants consulting business and the consultants will turn up in in in flash suits. Oh, will turn up in in in flash suits. Oh, will turn up in in in flash suits. Oh, yes. But there's no place to go buy, you yes. But there's no place to go buy, you yes. But there's no place to go buy, you know, go and buy the solution. know, go and buy the solution. know, go and buy the solution. >> Right. >> Right. >> Right. >> Going to that thing about students, >> Going to that thing about students, >> Going to that thing about students, right? If you could create kind of an right? If you could create kind of an right? If you could create kind of an ecosystem Mark Pusey is on the call. If ecosystem Mark Pusey is on the call. If ecosystem Mark Pusey is on the call. If you could kind of link into a student you could kind of link into a student you could kind of link into a student ecosystem of folks who can actually make ecosystem of folks who can actually make ecosystem of folks who can actually make and configure that solution.

and configure that solution. and configure that solution. And they need to imagine that And they need to imagine that And they need to imagine that you I just the notion of kind of click you I just the notion of kind of click you I just the notion of kind of click buy and it arrives in a box the next day buy and it arrives in a box the next day buy and it arrives in a box the next day and you and you and you >> Yeah. >> Yeah. >> Yeah. >> and friends it. >> and friends it. >> and friends it. >> Yeah. No, I love that. >> Yeah. No, I love that. >> Yeah. No, I love that. >> And also I think that the because you >> And also I think that the because you >> And also I think that the because you have a lot of substance here, Rob, and have a lot of substance here, Rob, and have a lot of substance here, Rob, and and and you're going back to the modern and and you're going back to the modern and and you're going back to the modern discussions, you can probably put a very discussions, you can probably put a very discussions, you can probably put a very light LLM on in front of that and kind light LLM on in front of that and kind light LLM on in front of that and kind of create a different experience to of create a different experience to of create a different experience to access that thing saying, "Hey, what access that thing saying, "Hey, what access that thing saying, "Hey, what what is your location? What is your what is your location? What is your what is your location? What is your context? What kind of problems you context? What kind of problems you context? What kind of problems you have?" And then the the agent will have?" And then the the agent will have?" And then the the agent will source. So, you have to make sure you source. So, you have to make sure you source. So, you have to make sure you put the right boundaries, but you can put the right boundaries, but you can put the right boundaries, but you can use probably an interactive you use probably an interactive you use probably an interactive you experience for that. And that would be experience for that. And that would be experience for that. And that would be then probably easy to connect that to then probably easy to connect that to then probably easy to connect that to the what Alister was making mention in the what Alister was making mention in the what Alister was making mention in which is, "Hey, you're okay. Now, which is, "Hey, you're okay. Now, which is, "Hey, you're okay. Now, create me the bit of material and you create me the bit of material and you create me the bit of material and you know, what are the website I can go hold know, what are the website I can go hold know, what are the website I can go hold of that." And so, you could do something of that." And so, you could do something of that." And so, you could do something because there's a lot of knowledge that because there's a lot of knowledge that because there's a lot of knowledge that and I think and I think and I think cuz one of the values obviously of this cuz one of the values obviously of this cuz one of the values obviously of this AI and LLMs is that it creates a new AI and LLMs is that it creates a new AI and LLMs is that it creates a new interface. So, rather than having people interface. So, rather than having people interface. So, rather than having people read a book, digest it and be used to read a book, digest it and be used to read a book, digest it and be used to source the information from a book, they source the information from a book, they source the information from a book, they can have a conversation about the topic, can have a conversation about the topic, can have a conversation about the topic, but you can now read down with this vast but you can now read down with this vast but you can now read down with this vast amount of very curated knowledge.

amount of very curated knowledge. amount of very curated knowledge. >> Yeah, and you know, [clears throat] the >> Yeah, and you know, [clears throat] the >> Yeah, and you know, [clears throat] the other thing is maybe dovetail with some other thing is maybe dovetail with some other thing is maybe dovetail with some of the stuff Debbie's doing. She's of the stuff Debbie's doing. She's of the stuff Debbie's doing. She's chairing with the human centricity, chairing with the human centricity, chairing with the human centricity, right? I mean, and you know, data safety right? I mean, and you know, data safety right? I mean, and you know, data safety is going to be important as well, right? is going to be important as well, right? is going to be important as well, right? The solution is one thing, but then how The solution is one thing, but then how The solution is one thing, but then how do you secure the data? And um it's not do you secure the data? And um it's not do you secure the data? And um it's not always going to be like a village that's always going to be like a village that's always going to be like a village that's going, you know, cuz when we say going, you know, cuz when we say going, you know, cuz when we say village, we kind of think, "Oh, well, village, we kind of think, "Oh, well, village, we kind of think, "Oh, well, it's a developing country or something." it's a developing country or something." it's a developing country or something." We need the these kind of solutions here We need the these kind of solutions here We need the these kind of solutions here in even the United States, right? And in even the United States, right? And in even the United States, right? And but but but >> Yeah. >> Yeah. >> Yeah. >> How do you secure >> How do you secure >> How do you secure >> the >> the >> the >> I didn't see that in your listing, but >> I didn't see that in your listing, but >> I didn't see that in your listing, but maybe if it's there, that's cool, but it maybe if it's there, that's cool, but it maybe if it's there, that's cool, but it it that could be a great collaboration it that could be a great collaboration it that could be a great collaboration with um with um with um uh the work that Debbie always does. uh the work that Debbie always does. uh the work that Debbie always does. >> Right. >> Right. >> Right. >> Yeah, and just to complement Leonard, I >> Yeah, and just to complement Leonard, I >> Yeah, and just to complement Leonard, I think as well I I don't know, maybe I think as well I I don't know, maybe I think as well I I don't know, maybe I missed it when I check your your book missed it when I check your your book missed it when I check your your book before, but do you have like partners or before, but do you have like partners or before, but do you have like partners or something that you are building? For something that you are building? For something that you are building? For example, you were saying you can pay $1 example, you were saying you can pay $1 example, you were saying you can pay $1 per month per per month per per month per um $1 per month per cellular um $1 per month per cellular um $1 per month per cellular connectivity. I don't think that you go connectivity. I don't think that you go connectivity. I don't think that you go with one SIM card and you get that with one SIM card and you get that with one SIM card and you get that price, maybe? No? Maybe that's price, maybe? No? Maybe that's price, maybe? No? Maybe that's on volume. But maybe there are other on volume. But maybe there are other on volume. But maybe there are other MBNOs who wants to partner with you, not MBNOs who wants to partner with you, not MBNOs who wants to partner with you, not one, but many who are interested on one, but many who are interested on one, but many who are interested on saying, "Hey, if you put this coupon saying, "Hey, if you put this coupon saying, "Hey, if you put this coupon somewhere, somewhere, somewhere, you can get these for 1 year or you can get these for 1 year or you can get these for 1 year or whatever." And in the other hand, I whatever." And in the other hand, I whatever." And in the other hand, I think now as well mentioning what think now as well mentioning what think now as well mentioning what Dimitri was saying, maybe I I don't know Dimitri was saying, maybe I I don't know Dimitri was saying, maybe I I don't know if you partner with an IoT platform. So, if you partner with an IoT platform. So, if you partner with an IoT platform. So, you were showing this JSON file, no? How

you were showing this JSON file, no? How you were showing this JSON file, no? How what are you sending there? what are you sending there? what are you sending there? >> No, no. >> No, no. >> No, no. I I talked about that I talked about I I talked about that I talked about I I talked about that I talked about that like in the there's a foundations that like in the there's a foundations that like in the there's a foundations chapter, the second chapter that says, chapter, the second chapter that says, chapter, the second chapter that says, "Hey, throughout the rest of the book, "Hey, throughout the rest of the book, "Hey, throughout the rest of the book, here are the kind In the In this case, I here are the kind In the In this case, I here are the kind In the In this case, I didn't play favorites with IoT didn't play favorites with IoT didn't play favorites with IoT platforms. I listed a lot of the major platforms. I listed a lot of the major platforms. I listed a lot of the major IoT platforms. I'm like, "All of them IoT platforms. I'm like, "All of them IoT platforms. I'm like, "All of them will work." will work." will work." >> Yeah. >> Yeah. >> Yeah. >> This is simple JSON, simple rules engine >> This is simple JSON, simple rules engine >> This is simple JSON, simple rules engine thing. So, I purposely don't have AI in thing. So, I purposely don't have AI in thing. So, I purposely don't have AI in here. There's some areas where you could here. There's some areas where you could here. There's some areas where you could use ML for things, but I went out of my use ML for things, but I went out of my use ML for things, but I went out of my way to make sure that all these use way to make sure that all these use way to make sure that all these use cases the outcomes were achievable cases the outcomes were achievable cases the outcomes were achievable without AI. Cuz I want to build to get without AI. Cuz I want to build to get without AI. Cuz I want to build to get to if it's, you know, junior high kids to if it's, you know, junior high kids to if it's, you know, junior high kids doing a project, I want them to be able doing a project, I want them to be able doing a project, I want them to be able to do it. Um back to the question about to do it. Um back to the question about to do it. Um back to the question about particular vendors particular vendors particular vendors products and you obviously see there. products and you obviously see there. products and you obviously see there. I've kind of gone back and forth on I've kind of gone back and forth on I've kind of gone back and forth on that. Uh there was a time when I was that. Uh there was a time when I was that. Uh there was a time when I was like like I start off just saying like like I start off just saying like like I start off just saying generically you need this kind of generically you need this kind of generically you need this kind of sensor, this kind of device, this kind sensor, this kind of device, this kind sensor, this kind of device, this kind of battery, whatever, without calling of battery, whatever, without calling of battery, whatever, without calling out any names cuz I was worried about out any names cuz I was worried about out any names cuz I was worried about playing favorites with different playing favorites with different playing favorites with different companies.

companies. companies. >> Well, that's what you come in and anal- >> Well, that's what you come in and anal- >> Well, that's what you come in and anal- that's like what an analyst does, right? that's like what an analyst does, right? that's like what an analyst does, right? They'll go and they'll say, "Hey, here's They'll go and they'll say, "Hey, here's They'll go and they'll say, "Hey, here's a magic quadrant for each one of these a magic quadrant for each one of these a magic quadrant for each one of these solutions for solutions for solutions for >> Yeah. >> Yeah. >> Yeah. >> on and yeah, you got to kind of avoid >> on and yeah, you got to kind of avoid >> on and yeah, you got to kind of avoid it. it. it. >> Because I just I didn't want people to >> Because I just I didn't want people to >> Because I just I didn't want people to start going, "Why didn't you TALK ABOUT start going, "Why didn't you TALK ABOUT start going, "Why didn't you TALK ABOUT >> WHY DIDN'T YOU SAY ME >> WHY DIDN'T YOU SAY ME >> WHY DIDN'T YOU SAY ME YEAH, HOW COME you put this guy ahead of YEAH, HOW COME you put this guy ahead of YEAH, HOW COME you put this guy ahead of me?" me?" me?" >> Yeah. >> Yeah. >> Yeah. >> What about the microchip Yada Yada? >> What about the microchip Yada Yada? >> What about the microchip Yada Yada? >> Exactly. >> Exactly. >> Exactly. >> And so, where I'm at right now is I >> And so, where I'm at right now is I >> And so, where I'm at right now is I start off and say generically, you need start off and say generically, you need start off and say generically, you need these types of things to assemble it. these types of things to assemble it. these types of things to assemble it. And then, at the end of each use case, And then, at the end of each use case, And then, at the end of each use case, it's like, "Here is a smattering of it's like, "Here is a smattering of it's like, "Here is a smattering of different vendors that sell things that different vendors that sell things that different vendors that sell things that and and others that will work just and and others that will work just and and others that will work just fine." And I'm like, "Hey, this is not fine." And I'm like, "Hey, this is not fine." And I'm like, "Hey, this is not an exhaustive list, but here's a list of an exhaustive list, but here's a list of an exhaustive list, but here's a list of vendors who could use. Here's some vendors who could use. Here's some vendors who could use. Here's some pricing. Yeah, maybe the pricing might pricing. Yeah, maybe the pricing might pricing. Yeah, maybe the pricing might be wrong. I I went back and forth on be wrong. I I went back and forth on be wrong. I I went back and forth on should I even include pricing? Maybe I should I even include pricing? Maybe I should I even include pricing? Maybe I shouldn't. I don't know. shouldn't. I don't know. shouldn't. I don't know. Um yeah, maybe maybe not. Maybe I should Um yeah, maybe maybe not. Maybe I should Um yeah, maybe maybe not. Maybe I should get rid of that.

get rid of that. get rid of that. >> I think it's a good idea because it >> I think it's a good idea because it >> I think it's a good idea because it demystifies the complexity and the cost. demystifies the complexity and the cost. demystifies the complexity and the cost. The the reason for also not be too tight The the reason for also not be too tight The the reason for also not be too tight on the on on on the on providing a list on the on on on the on providing a list on the on on on the on providing a list of specific vendors is you actually do of specific vendors is you actually do of specific vendors is you actually do not want your things to be hijacked. You not want your things to be hijacked. You not want your things to be hijacked. You want these to be universal and simple want these to be universal and simple want these to be universal and simple and you know, people will just figure and you know, people will just figure and you know, people will just figure out to say, "Hey, you out to say, "Hey, you out to say, "Hey, you you do the sensors that does that, it you do the sensors that does that, it you do the sensors that does that, it should cost you five bucks." should cost you five bucks." should cost you five bucks." >> there may be a part that you don't know >> there may be a part that you don't know >> there may be a part that you don't know about yet that about yet that about yet that >> Yeah, exactly. Plus, then you get >> Yeah, exactly. Plus, then you get >> Yeah, exactly. Plus, then you get then advertising gets on top of it and then advertising gets on top of it and then advertising gets on top of it and people start asking you for quotes. And people start asking you for quotes. And people start asking you for quotes. And then you become the GDE DG key face, all then you become the GDE DG key face, all then you become the GDE DG key face, all the but you know, plus there's a lot of the but you know, plus there's a lot of the but you know, plus there's a lot of stuff from the platform level that can stuff from the platform level that can stuff from the platform level that can be done with open source because as you be done with open source because as you be done with open source because as you said, you know, it's not rocket science said, you know, it's not rocket science said, you know, it's not rocket science to do a basic data collection and rules to do a basic data collection and rules to do a basic data collection and rules engine. So, why force somebody to go to engine. So, why force somebody to go to engine. So, why force somebody to go to because the next day the guy who write because the next day the guy who write because the next day the guy who write the books get a phone call from a vendor the books get a phone call from a vendor the books get a phone call from a vendor and there's a sales guy and blah blah and there's a sales guy and blah blah and there's a sales guy and blah blah blah. And that blah. And that blah. And that limits adoption. You want this limits adoption. You want this limits adoption. You want this >> The reality is I can post this JSON >> The reality is I can post this JSON >> The reality is I can post this JSON to S3 bucket in AWS and have just some to S3 bucket in AWS and have just some to S3 bucket in AWS and have just some stupid script do the rule and there's stupid script do the rule and there's stupid script do the rule and there's your IoT platform.

your IoT platform. your IoT platform. >> Exactly. [laughter] >> Exactly. [laughter] >> Exactly. [laughter] Exactly. Exactly. Exactly. >> I mean this and so I I call out the >> I mean this and so I I call out the >> I mean this and so I I call out the major ones like AWS and Azure IoT and major ones like AWS and Azure IoT and major ones like AWS and Azure IoT and PTC and I and I talked about industrial PTC and I and I talked about industrial PTC and I and I talked about industrial ones like you know Siemens and ones like you know Siemens and ones like you know Siemens and inductive automation and all those guys inductive automation and all those guys inductive automation and all those guys uh uh uh and then I call out our friends like and then I call out our friends like and then I call out our friends like Losant and ClearBlade and some of the Losant and ClearBlade and some of the Losant and ClearBlade and some of the others and I call out open source one others and I call out open source one others and I call out open source one like ThingsBoard and some of the open like ThingsBoard and some of the open like ThingsBoard and some of the open source Eclipse to try to give them a you source Eclipse to try to give them a you source Eclipse to try to give them a you know I was like any of these will work. know I was like any of these will work. know I was like any of these will work. >> What about the >> What about the >> What about the >> Yeah, yeah. >> Yeah, yeah. >> Yeah, yeah. >> not even to mention if you're to to to >> not even to mention if you're to to to >> not even to mention if you're to to to the level of a local city you know an the level of a local city you know an the level of a local city you know an old MacBook Air running Ubuntu will do old MacBook Air running Ubuntu will do old MacBook Air running Ubuntu will do the job. the job. the job. >> Yeah, yeah. >> Yeah, yeah. >> Yeah, yeah. >> Yeah, or even a Raspberry Pi locally >> Yeah, or even a Raspberry Pi locally >> Yeah, or even a Raspberry Pi locally deployed, right? So, maybe you can maybe deployed, right? So, maybe you can maybe deployed, right? So, maybe you can maybe you can say you know these different you can say you know these different you can say you know these different grades of professionalism that you need grades of professionalism that you need grades of professionalism that you need you know if it's a maker maybe just a you know if it's a maker maybe just a you know if it's a maker maybe just a Raspberry Pi sitting there. Raspberry Pi sitting there. Raspberry Pi sitting there. >> Right. >> Right. >> Right. >> Uh it could be your server. >> Uh it could be your server. >> Uh it could be your server. >> Yeah. Well, the cool thing is you know >> Yeah. Well, the cool thing is you know >> Yeah. Well, the cool thing is you know cuz I do a lot of publishing and books.

cuz I do a lot of publishing and books. cuz I do a lot of publishing and books. Um so, the cool thing is like you put it Um so, the cool thing is like you put it Um so, the cool thing is like you put it out the way that you want it which I out the way that you want it which I out the way that you want it which I think is uh phenomenal by the way uh cuz think is uh phenomenal by the way uh cuz think is uh phenomenal by the way uh cuz a lot of times when people talk about a lot of times when people talk about a lot of times when people talk about IoT they don't they don't connect it to IoT they don't they don't connect it to IoT they don't they don't connect it to the real things that they happen every the real things that they happen every the real things that they happen every day. So, that's what you're doing which day. So, that's what you're doing which day. So, that's what you're doing which is fantastic. But then let's say you is fantastic. But then let's say you is fantastic. But then let's say you decide to do a second edition then maybe decide to do a second edition then maybe decide to do a second edition then maybe that second edition maybe your only that second edition maybe your only that second edition maybe your only update is are those products or are update is are those products or are update is are those products or are those prices or whatever. So, those prices or whatever. So, those prices or whatever. So, just a thought. just a thought. just a thought. >> I know >> I know >> I know the last edition the last edition the last edition talking about CRA. Maybe you need to talking about CRA. Maybe you need to talking about CRA. Maybe you need to talk about cyber cyber resilience act. talk about cyber cyber resilience act. talk about cyber cyber resilience act. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> I'm sure so maybe you you will need like >> I'm sure so maybe you you will need like >> I'm sure so maybe you you will need like okay this is you can do you can use this okay this is you can do you can use this okay this is you can do you can use this but if you want to sell this product you but if you want to sell this product you but if you want to sell this product you will need to do XYZ to be will need to do XYZ to be will need to do XYZ to be >> I guess my ask to you guys is >> I guess my ask to you guys is >> I guess my ask to you guys is I'll as as I update I'll send you copies I'll as as I update I'll send you copies I'll as as I update I'll send you copies of the chapters and please email me your of the chapters and please email me your of the chapters and please email me your feedback and what you think or what else feedback and what you think or what else feedback and what you think or what else you know cuz cuz cuz I just don't know you know cuz cuz cuz I just don't know you know cuz cuz cuz I just don't know for sure. Should I be showing prices?

for sure. Should I be showing prices? for sure. Should I be showing prices? Should I click to Digi-Key or Mouser to Should I click to Digi-Key or Mouser to Should I click to Digi-Key or Mouser to buy it? Should I just say generic you buy it? Should I just say generic you buy it? Should I just say generic you need a 5,000 milliamp battery. I'm not need a 5,000 milliamp battery. I'm not need a 5,000 milliamp battery. I'm not going to tell you who to buy it from. going to tell you who to buy it from. going to tell you who to buy it from. You need a a You need a a You need a a audio sensor. You need a whatever audio sensor. You need a whatever audio sensor. You need a whatever moisture sensor. I'm not going to tell moisture sensor. I'm not going to tell moisture sensor. I'm not going to tell you where to get it. you where to get it. you where to get it. >> Maybe I'll ask them. >> Maybe I'll ask them. >> Maybe I'll ask them. >> I think now now it's the best moment >> I think now now it's the best moment >> I think now now it's the best moment what do you need what do you need what do you need digital twin of broad pony digital twin digital twin of broad pony digital twin digital twin of broad pony digital twin to reply all of these questions. So to reply all of these questions. So to reply all of these questions. So maybe you can say if if you have a maybe you can say if if you have a maybe you can say if if you have a question scan this QR code ask to my question scan this QR code ask to my question scan this QR code ask to my digital twin. digital twin. digital twin. >> There you go. I love it. That's good >> There you go. I love it. That's good >> There you go. I love it. That's good stuff. stuff. stuff. >> I have an idea. >> I have an idea. >> I have an idea. >> Yeah. >> Yeah. >> Yeah. >> Start [clears throat] a >> Start [clears throat] a >> Start [clears throat] a a university IoT Coffee Talk University a university IoT Coffee Talk University a university IoT Coffee Talk University around your course material and then we around your course material and then we around your course material and then we should all become honorary give should all become honorary give should all become honorary give ourselves ourselves ourselves honorary doctorates. honorary doctorates. honorary doctorates. >> Are you >> Are you >> Are you >> Are you a fellow doctor? >> Are you a fellow doctor? >> Are you a fellow doctor? >> [laughter] >> [laughter] >> [laughter] >> Yeah, I'm a fellow. >> Yeah, I'm a fellow. >> Yeah, I'm a fellow. >> Why not? >> Why not? >> Why not? >> I'm a fine fellow. >> I'm a fine fellow. >> I'm a fine fellow. >> I love this. >> I love this. >> I love this. >> Oh my god.

>> Oh my god. >> Oh my god. >> Why not? >> Why not? >> Why not? >> Yeah, these people giving themselves >> Yeah, these people giving themselves >> Yeah, these people giving themselves doctorates, right? Or doctorates, right? Or doctorates, right? Or >> Yeah, why not? >> Yeah, why not? >> Yeah, why not? >> asking their friends >> asking their friends >> asking their friends you know, a provost at a you know, a you know, a provost at a you know, a you know, a provost at a you know, a distinguished university. Hey, why don't distinguished university. Hey, why don't distinguished university. Hey, why don't you give me a honorary doctorate? you give me a honorary doctorate? you give me a honorary doctorate? >> Why you >> Why you >> Why you >> freaking do it ourselves. >> freaking do it ourselves. >> freaking do it ourselves. >> Yeah, that's a good point. >> Yeah, [snorts] the cool thing is the >> Yeah, [snorts] the cool thing is the Versatile IoT Coffee Talk. Versatile IoT Coffee Talk. Versatile IoT Coffee Talk. >> Yeah. With with 100 use cases, there's a >> Yeah. With with 100 use cases, there's a >> Yeah. With with 100 use cases, there's a lot of content to lot of content to lot of content to slowly feed out to the world over time. slowly feed out to the world over time. slowly feed out to the world over time. Yeah. Posts, Yeah. Posts, Yeah. Posts, you know, podcasts, articles to, you you know, podcasts, articles to, you you know, podcasts, articles to, you know, I don't you know, I don't know, I don't you know, I don't know, I don't you know, I don't I you know, I've done a lot of books. I I you know, I've done a lot of books. I I you know, I've done a lot of books. I feel like this one's more important. feel like this one's more important. feel like this one's more important. It's been something cuz, you know, and It's been something cuz, you know, and It's been something cuz, you know, and and I know some people don't believe in and I know some people don't believe in and I know some people don't believe in climate change and I it's fine. But, uh climate change and I it's fine. But, uh climate change and I it's fine. But, uh I I I I I I I feel like this is like one of the most I feel like this is like one of the most I feel like this is like one of the most important things I've ever done, important things I've ever done, important things I've ever done, actually. This whole thing literally is actually. This whole thing literally is actually. This whole thing literally is about saving the planet. It really is. about saving the planet. It really is. about saving the planet. It really is. Here are all the most important horrible Here are all the most important horrible Here are all the most important horrible things that are happening in the world, things that are happening in the world, things that are happening in the world, and here's a guide to make a difference and here's a guide to make a difference and here's a guide to make a difference in the world. And that's really what it in the world. And that's really what it in the world. And that's really what it is. And it happens to use some simple is. And it happens to use some simple is. And it happens to use some simple tech that we're all good with, you know, tech that we're all good with, you know, tech that we're all good with, you know, uh and that's that's kind of my thinking uh and that's that's kind of my thinking uh and that's that's kind of my thinking about it.

about it. about it. >> But, maybe it's not about saving the >> But, maybe it's not about saving the >> But, maybe it's not about saving the planet cuz I don't think the planet planet cuz I don't think the planet planet cuz I don't think the planet gives a crap about us. It's about saving gives a crap about us. It's about saving gives a crap about us. It's about saving ourselves. And [laughter] ourselves. And [laughter] ourselves. And [laughter] how we can how we can how we can uh you know, how we can save ourselves uh you know, how we can save ourselves uh you know, how we can save ourselves from how the planet's going to react to from how the planet's going to react to from how the planet's going to react to what we're doing. You know, and um yeah, what we're doing. You know, and um yeah, what we're doing. You know, and um yeah, there's consequences, you know. there's consequences, you know. there's consequences, you know. >> I've >> I've >> I've known long kind of been ranting on about known long kind of been ranting on about known long kind of been ranting on about the the the notion that, you know, this set of tools notion that, you know, this set of tools notion that, you know, this set of tools that have been collectively branded as that have been collectively branded as that have been collectively branded as IoT and how it's physical AI and IoT and how it's physical AI and IoT and how it's physical AI and whatever you want to want to call it, whatever you want to want to call it, whatever you want to want to call it, this set of tools is the best answer this set of tools is the best answer this set of tools is the best answer that humanity has come up with so far that humanity has come up with so far that humanity has come up with so far for how we align, you know, the reality for how we align, you know, the reality for how we align, you know, the reality of climate change and the necessity of of climate change and the necessity of of climate change and the necessity of of addressing the drivers of climate of addressing the drivers of climate of addressing the drivers of climate change with, you know, the selfish human change with, you know, the selfish human change with, you know, the selfish human goal economic goal of producing more goal economic goal of producing more goal economic goal of producing more from less. And I do think that that, you from less. And I do think that that, you from less. And I do think that that, you know, naively perhaps, you know, when know, naively perhaps, you know, when know, naively perhaps, you know, when armed with accurate data about what's armed with accurate data about what's armed with accurate data about what's happening in the real world, happening in the real world, happening in the real world, people make a bet bet make a better people make a bet bet make a better people make a bet bet make a better decision provided that that decision decision provided that that decision decision provided that that decision serves both the economic goal of of of serves both the economic goal of of of serves both the economic goal of of of you know, personal enrichment or you you know, personal enrichment or you you know, personal enrichment or you know, more societal good delivered from know, more societal good delivered from know, more societal good delivered from a product or whatever where you're not a product or whatever where you're not a product or whatever where you're not burning the planet down in the process burning the planet down in the process burning the planet down in the process of getting there. And any the thing that of getting there. And any the thing that of getting there. And any the thing that was mystified me is like we've known was mystified me is like we've known was mystified me is like we've known this for a long time. I mean, we've we this for a long time. I mean, we've we this for a long time. I mean, we've we we've Why what stops the village we've Why what stops the village we've Why what stops the village headman, headman, headman, you know, implementing a a a solution

you know, implementing a a a solution you know, implementing a a a solution that monitors the wellhead in the that monitors the wellhead in the that monitors the wellhead in the village? What's what's the barrier at village? What's what's the barrier at village? What's what's the barrier at the moment? I think education and the moment? I think education and the moment? I think education and demystification like this part of it. demystification like this part of it. demystification like this part of it. And And And but we you know, the Raspberry Pi model but we you know, the Raspberry Pi model but we you know, the Raspberry Pi model of you can buy the you can buy the part of you can buy the you can buy the part of you can buy the you can buy the part that didn't hasn't solved the problem. that didn't hasn't solved the problem. that didn't hasn't solved the problem. You know, I'm kind of I guess we all are You know, I'm kind of I guess we all are You know, I'm kind of I guess we all are to a degree. Like to a degree. Like to a degree. Like what's missing cuz you know, the the the what's missing cuz you know, the the the what's missing cuz you know, the the the that that particular use case can't be that that particular use case can't be that that particular use case can't be served by a company that's trying to served by a company that's trying to served by a company that's trying to generate massive profit cuz there's not generate massive profit cuz there's not generate massive profit cuz there's not massive profit to be massive profit to be massive profit to be >> No, >> No, >> No, that's right. That's right. That's why that's right. That's right. That's why that's right. That's right. That's why this book is not from some big company this book is not from some big company this book is not from some big company selling their IoT platform cuz there's selling their IoT platform cuz there's selling their IoT platform cuz there's no money to be made. This it's bigger no money to be made. This it's bigger no money to be made. This it's bigger than us. It's not Yeah, I mean, than us. It's not Yeah, I mean, than us. It's not Yeah, I mean, it's more important than commercial and it's more important than commercial and it's more important than commercial and wealth and stuff like that. I know this wealth and stuff like that. I know this wealth and stuff like that. I know this sounds cheesy, but sounds cheesy, but sounds cheesy, but you know, I mean, I've got use cases I'm you know, I mean, I've got use cases I'm you know, I mean, I've got use cases I'm in monitoring industrial output from in monitoring industrial output from in monitoring industrial output from cement plants and industrial stuff. I cement plants and industrial stuff. I cement plants and industrial stuff. I have have have use cases on measuring glacier decline.

use cases on measuring glacier decline. use cases on measuring glacier decline. I mean, I've got everything. Decline of I mean, I've got everything. Decline of I mean, I've got everything. Decline of wildlife. wildlife. wildlife. Um I mean, you name it and some people Um I mean, you name it and some people Um I mean, you name it and some people are like oh god, you're one of those are like oh god, you're one of those are like oh god, you're one of those people. people. people. >> [laughter] >> [laughter] >> [laughter] >> You know, and I I totally get it, but >> You know, and I I totally get it, but >> You know, and I I totally get it, but you know, you know, you know, >> Money doesn't money's not going to save >> Money doesn't money's not going to save >> Money doesn't money's not going to save us. I mean, I though I hate to make us. I mean, I though I hate to make us. I mean, I though I hate to make light of it, go ask one of the the folks light of it, go ask one of the the folks light of it, go ask one of the the folks who lost a $50 million house in Malibu, who lost a $50 million house in Malibu, who lost a $50 million house in Malibu, you know, to the Malibu fires whether or you know, to the Malibu fires whether or you know, to the Malibu fires whether or not having $50 million was the bank not having $50 million was the bank not having $50 million was the bank saved their house. It didn't, you know, saved their house. It didn't, you know, saved their house. It didn't, you know, and and money don't save you from and and money don't save you from and and money don't save you from floods, it doesn't save you from fires, floods, it doesn't save you from fires, floods, it doesn't save you from fires, it doesn't save you from it doesn't save you from it doesn't save you from the effects of global the effects of global the effects of global you know, money's useless. you know, money's useless. you know, money's useless. >> Survival instinct though, survival >> Survival instinct though, survival >> Survival instinct though, survival instinct and selfishness. I mean, your instinct and selfishness. I mean, your instinct and selfishness. I mean, your own own own >> But we're really crap at having a >> But we're really crap at having a >> But we're really crap at having a survival instinct as human beings. We survival instinct as human beings. We survival instinct as human beings. We you know, human beings are very very you know, human beings are very very you know, human beings are very very good at responding to an immediate good at responding to an immediate good at responding to an immediate threat. You know, there's there's a threat. You know, there's there's a threat. You know, there's there's a dinosaur, run away in the other dinosaur, run away in the other dinosaur, run away in the other direction cuz it's going to eat you. But direction cuz it's going to eat you. But direction cuz it's going to eat you. But long you know, long gestation thing, you long you know, long gestation thing, you long you know, long gestation thing, you know, threats like climate change, we're know, threats like climate change, we're know, threats like climate change, we're phenomenally bad at reacting to that phenomenally bad at reacting to that phenomenally bad at reacting to that from a self-preservation perspective.

from a self-preservation perspective. from a self-preservation perspective. Just terrible. I mean, we Just terrible. I mean, we Just terrible. I mean, we look at the chart. look at the chart. look at the chart. >> Well, cuz we don't want to anticipate, >> Well, cuz we don't want to anticipate, >> Well, cuz we don't want to anticipate, right? So. right? So. right? So. >> Well, it might not happen. I think >> Well, it might not happen. I think >> Well, it might not happen. I think you're right. You know, it might not you're right. You know, it might not you're right. You know, it might not happen. Like, hey, you know, let's happen. Like, hey, you know, let's happen. Like, hey, you know, let's put our head in the sand and pretend put our head in the sand and pretend put our head in the sand and pretend that it's that it's that it's >> I mean, when you have movements like >> I mean, when you have movements like >> I mean, when you have movements like sustainability that get overrun by let's sustainability that get overrun by let's sustainability that get overrun by let's go and populate a dead planet. go and populate a dead planet. go and populate a dead planet. I mean >> Yeah, or as I say on Mars >> Yeah, or as I say on Mars There [laughter] There [laughter] There [laughter] there's more water at 7-Eleven than there's more water at 7-Eleven than there's more water at 7-Eleven than there is on Mars, but there is on Mars, but there is on Mars, but >> [laughter] >> [laughter] >> [laughter] >> And more slurpees, too. >> And more slurpees, too. >> And more slurpees, too. >> But there's less ego. >> But there's less ego. >> But there's less ego. >> Yeah, >> Yeah, >> Yeah, >> [laughter] >> [laughter] >> [laughter] >> yeah, there's almost no ego. >> yeah, there's almost no ego. >> yeah, there's almost no ego. >> Absolutely. Absolutely. You know, >> Absolutely. Absolutely. You know, >> Absolutely. Absolutely. You know, I think this book would have been a I think this book would have been a I think this book would have been a bigger hit maybe five or so 10 years bigger hit maybe five or so 10 years bigger hit maybe five or so 10 years years ago. years ago. years ago. >> It will be a hit. It'll be a >> It will be a hit. It'll be a >> It will be a hit. It'll be a >> Lately it seems like people decided to >> Lately it seems like people decided to >> Lately it seems like people decided to punt. punt. punt. A lot of people I don't see on board A lot of people I don't see on board A lot of people I don't see on board with climate stuff anymore.

with climate stuff anymore. with climate stuff anymore. Or like, ah, it turns out we were wrong. Or like, ah, it turns out we were wrong. Or like, ah, it turns out we were wrong. Bill Gates came out, you know, maybe I Bill Gates came out, you know, maybe I Bill Gates came out, you know, maybe I was wrong and I don't know. was wrong and I don't know. was wrong and I don't know. >> Until their house washes away, the cold >> Until their house washes away, the cold >> Until their house washes away, the cold arrives and stuff. Oh, wow, maybe I arrives and stuff. Oh, wow, maybe I arrives and stuff. Oh, wow, maybe I should should should >> I've got use cases measuring sea level >> I've got use cases measuring sea level >> I've got use cases measuring sea level rise. I have deals measuring mangroves. rise. I have deals measuring mangroves. rise. I have deals measuring mangroves. I mean, it's crazy I mean, it's crazy I mean, it's crazy >> But but you mentioned this in >> But but you mentioned this in >> But but you mentioned this in Yeah, but you mentioned village, which Yeah, but you mentioned village, which Yeah, but you mentioned village, which is really about communities, right? And is really about communities, right? And is really about communities, right? And communities will communities will communities will to save themselves, you know? to save themselves, you know? to save themselves, you know? Um Um Um local governments, right? That want to local governments, right? That want to local governments, right? That want to make sure that they protect their make sure that they protect their make sure that they protect their communities while not having tax their communities while not having tax their communities while not having tax their communities tremendously for whatever communities tremendously for whatever communities tremendously for whatever uh you know, insurance that they need to uh you know, insurance that they need to uh you know, insurance that they need to either buy or implement in order to you either buy or implement in order to you either buy or implement in order to you know, know, know, survive disasters, right? Uh or events, survive disasters, right? Uh or events, survive disasters, right? Uh or events, you know, I think you know, I think you know, I think the this whole mission of elevate our the this whole mission of elevate our the this whole mission of elevate our communities, I think it's going to be a communities, I think it's going to be a communities, I think it's going to be a good one. And I think it's just going to good one. And I think it's just going to good one. And I think it's just going to be essential because wait until all be essential because wait until all be essential because wait until all these floods starts start happening in these floods starts start happening in these floods starts start happening in some of the smaller communities that some of the smaller communities that some of the smaller communities that don't have all the resources, they can't don't have all the resources, they can't don't have all the resources, they can't they don't have 50 they don't have 50 they don't have 50 million dollars to not give a crap million dollars to not give a crap million dollars to not give a crap about, you know, their home in Malibu if about, you know, their home in Malibu if about, you know, their home in Malibu if it burns down. These are folks that have it burns down. These are folks that have it burns down. These are folks that have no recourse, right? These are no recourse, right? These are no recourse, right? These are communities that have no recourse and I communities that have no recourse and I communities that have no recourse and I think there's plenty of demand there.

think there's plenty of demand there. think there's plenty of demand there. You know, this is a like you said, it's You know, this is a like you said, it's You know, this is a like you said, it's not a a get rich quick scheme that not a a get rich quick scheme that not a a get rich quick scheme that that is going to attach to this at all. that is going to attach to this at all. that is going to attach to this at all. I mean, this is all about insurance. I mean, this is all about insurance. I mean, this is all about insurance. This is about this is all about This is about this is all about This is about this is all about protection. These are things that we you protection. These are things that we you protection. These are things that we you know, um know, um know, um fundamentally disregard because we think fundamentally disregard because we think fundamentally disregard because we think it's about saving the planet instead of it's about saving the planet instead of it's about saving the planet instead of saving ourselves, right? And this is I saving ourselves, right? And this is I saving ourselves, right? And this is I think the saving the planet think the saving the planet think the saving the planet people fund there's a you know, a good people fund there's a you know, a good people fund there's a you know, a good group of people who don't give a [ __ ] group of people who don't give a [ __ ] group of people who don't give a [ __ ] about it at all. But they will be in about it at all. But they will be in about it at all. But they will be in that community that community that community that group, there are people who will be that group, there are people who will be that group, there are people who will be who give a large crap about saving who give a large crap about saving who give a large crap about saving themselves, right? themselves, right? themselves, right? And so I think maybe the way that And so I think maybe the way that And so I think maybe the way that you make people get care about this is you make people get care about this is you make people get care about this is flipping the script on how you talk flipping the script on how you talk flipping the script on how you talk about sustainability. This is like tech about sustainability. This is like tech about sustainability. This is like tech you. you. you. >> One of one of you just blurted out >> One of one of you just blurted out >> One of one of you just blurted out She'll She'll She'll knock your ass out knock your ass out knock your ass out out out out not think twice about it.

not think twice about it. not think twice about it. >> [laughter] >> [laughter] >> [laughter] >> Yeah, one of you blurted out and the >> Yeah, one of you blurted out and the >> Yeah, one of you blurted out and the dull deal about, you know, dull deal about, you know, dull deal about, you know, is this profitable or can I make money is this profitable or can I make money is this profitable or can I make money on it? Uh on it? Uh on it? Uh And so, one of the things I'm definitely And so, one of the things I'm definitely And so, one of the things I'm definitely going to if when possible with each use going to if when possible with each use going to if when possible with each use case and outcome is if there is some way case and outcome is if there is some way case and outcome is if there is some way that it shows that it's going to save that it shows that it's going to save that it shows that it's going to save you money or make you money or something you money or make you money or something you money or make you money or something like that, I'll include that as well so like that, I'll include that as well so like that, I'll include that as well so they don't so they'll feel like, "Oh, they don't so they'll feel like, "Oh, they don't so they'll feel like, "Oh, okay. I guess I can do this awful thing okay. I guess I can do this awful thing okay. I guess I can do this awful thing to help the planet cuz it turns out it's to help the planet cuz it turns out it's to help the planet cuz it turns out it's going to save me money." going to save me money." going to save me money." >> For a lot of the use cases, I think you >> For a lot of the use cases, I think you >> For a lot of the use cases, I think you can build in can build in can build in you know, one of the challenges with you know, one of the challenges with you know, one of the challenges with with with with aside from the myriad issues around the aside from the myriad issues around the aside from the myriad issues around the injection of policies into science and injection of policies into science and injection of policies into science and the fact that, you know, our sense of the fact that, you know, our sense of the fact that, you know, our sense of community has been fundamentally eroded community has been fundamentally eroded community has been fundamentally eroded by, you know, some of the developments by, you know, some of the developments by, you know, some of the developments in social media etc. such that, you in social media etc. such that, you in social media etc. such that, you know, people don't know they don't feel know, people don't know they don't feel know, people don't know they don't feel community they don't ask their neighbor community they don't ask their neighbor community they don't ask their neighbor because they may have a political because they may have a political because they may have a political difference, you know, well, wait until difference, you know, well, wait until difference, you know, well, wait until the wait until the proverbial dinosaur the wait until the proverbial dinosaur the wait until the proverbial dinosaur comes to get you and then see. comes to get you and then see. comes to get you and then see. It's It's It's is just helping people understand the helping people understand the externalities a little bit more.

externalities a little bit more. externalities a little bit more. >> Yeah. >> Yeah. >> Yeah. >> When you look at the the profit or loss >> When you look at the the profit or loss >> When you look at the the profit or loss of a of a climate incident, yes, you of a of a climate incident, yes, you of a of a climate incident, yes, you there is the direct stuff that you can there is the direct stuff that you can there is the direct stuff that you can measure like the house burned down, but measure like the house burned down, but measure like the house burned down, but there's also all of the externalities, there's also all of the externalities, there's also all of the externalities, the pollution, the impact impacts that the pollution, the impact impacts that the pollution, the impact impacts that pollution on local communities that, you pollution on local communities that, you pollution on local communities that, you know, and I think know, and I think know, and I think the way one way to think about IoT is as the way one way to think about IoT is as the way one way to think about IoT is as a way to capture a broader data set a way to capture a broader data set a way to capture a broader data set which allows you to factor in those which allows you to factor in those which allows you to factor in those externalities and actually have a true externalities and actually have a true externalities and actually have a true picture of, you know, the value of of picture of, you know, the value of of picture of, you know, the value of of solving a particular problem. You know, solving a particular problem. You know, solving a particular problem. You know, I I I we've tried for years to do this we've tried for years to do this we've tried for years to do this calculating the value of human life etc. calculating the value of human life etc. calculating the value of human life etc. and try to use those calculations in and try to use those calculations in and try to use those calculations in environmental assessments and and so environmental assessments and and so environmental assessments and and so forth. But I think that they're very forth. But I think that they're very forth. But I think that they're very much at the macro level then it's like much at the macro level then it's like much at the macro level then it's like you said you know that it's a you know I you said you know that it's a you know I you said you know that it's a you know I don't care about saving the world or I I don't care about saving the world or I I don't care about saving the world or I I care about saving you know the world I care about saving you know the world I care about saving you know the world I live in. But IoT is maybe a way of live in. But IoT is maybe a way of live in. But IoT is maybe a way of making visible those externalities a making visible those externalities a making visible those externalities a little bit more little bit more little bit more so that people can understand the true so that people can understand the true so that people can understand the true value and the imperative. value and the imperative. value and the imperative. >> Absolutely. Absolutely.

>> Absolutely. Absolutely. >> Absolutely. Absolutely. Well anyway, I hope I get lots of Well anyway, I hope I get lots of Well anyway, I hope I get lots of feedback from you guys when I send you feedback from you guys when I send you feedback from you guys when I send you copies of this. I really if you have the copies of this. I really if you have the copies of this. I really if you have the time I appreciate it. time I appreciate it. time I appreciate it. >> Yeah, that's incredible. Love to take a >> Yeah, that's incredible. Love to take a >> Yeah, that's incredible. Love to take a look at it. Yeah, when I worked on the look at it. Yeah, when I worked on the look at it. Yeah, when I worked on the the the the US Department of Commerce IoT advisor US Department of Commerce IoT advisor US Department of Commerce IoT advisor board, we were all knee-deep in stuff board, we were all knee-deep in stuff board, we were all knee-deep in stuff like this cuz we were like how can IoT like this cuz we were like how can IoT like this cuz we were like how can IoT help in you know all just all rounds of help in you know all just all rounds of help in you know all just all rounds of life. And so we even had a guy on there life. And so we even had a guy on there life. And so we even had a guy on there like a agri guy. So we're talking about like a agri guy. So we're talking about like a agri guy. So we're talking about farming and equipment and all this sort farming and equipment and all this sort farming and equipment and all this sort of type of stuff. So I think what you've of type of stuff. So I think what you've of type of stuff. So I think what you've done is you've like put meat on the done is you've like put meat on the done is you've like put meat on the bones of that as opposed to it being a bones of that as opposed to it being a bones of that as opposed to it being a pie in the sky discussion. So it's good. pie in the sky discussion. So it's good. pie in the sky discussion. So it's good. Very good. Very good. Very good. >> Oh thanks. You're right cuz so many of >> Oh thanks. You're right cuz so many of >> Oh thanks. You're right cuz so many of the things we've talked about and the things we've talked about and the things we've talked about and written about has been about how to do written about has been about how to do written about has been about how to do IoT or here's this product I have. Let IoT or here's this product I have. Let IoT or here's this product I have. Let me tell you all about it or let me tell me tell you all about it or let me tell me tell you all about it or let me tell you how IoT works. you how IoT works. you how IoT works. Every here's how digital twins work and Every here's how digital twins work and Every here's how digital twins work and you're right. Instead of applied IoT you're right. Instead of applied IoT you're right. Instead of applied IoT which is what really matters cuz I don't which is what really matters cuz I don't which is what really matters cuz I don't think we spend enough time teaching think we spend enough time teaching think we spend enough time teaching people actually how to use this people actually how to use this people actually how to use this tools to to actually do something you tools to to actually do something you tools to to actually do something you know.

know. know. You know, obviously with people like You know, obviously with people like You know, obviously with people like obviously Adam Benzion you know do it obviously Adam Benzion you know do it obviously Adam Benzion you know do it when he did his hackster.io was a good when he did his hackster.io was a good when he did his hackster.io was a good thing and you see some of those kind of thing and you see some of those kind of thing and you see some of those kind of things were helpful for sure. Yeah. things were helpful for sure. Yeah. things were helpful for sure. Yeah. >> People don't buy into technologies they >> People don't buy into technologies they >> People don't buy into technologies they buy into outcomes. You know, it's not buy into outcomes. You know, it's not buy into outcomes. You know, it's not IoT or AI or all of this IoT or AI or all of this IoT or AI or all of this it's like it's like it's like I I think we've done ourselves a I I think we've done ourselves a I I think we've done ourselves a disservice as a as an industry by but disservice as a as an industry by but disservice as a as an industry by but focusing on the thing that we understand focusing on the thing that we understand focusing on the thing that we understand and love and and you know, the toolkit and love and and you know, the toolkit and love and and you know, the toolkit that we're using to solve a problem that we're using to solve a problem that we're using to solve a problem rather than you know, why did you why do rather than you know, why did you why do rather than you know, why did you why do you care about whether or not you're you care about whether or not you're you care about whether or not you're able to understand the quality of what's able to understand the quality of what's able to understand the quality of what's coming out of the ground and you're coming out of the ground and you're coming out of the ground and you're what's the outcome of your buying and I what's the outcome of your buying and I what's the outcome of your buying and I think the more that you can articulate think the more that you can articulate think the more that you can articulate use cases as you're doing in the book use cases as you're doing in the book use cases as you're doing in the book around that outcome and that value Yeah. around that outcome and that value Yeah. around that outcome and that value Yeah. Less less you know, Less less you know, Less less you know, kind of emotive it feels to people, you kind of emotive it feels to people, you kind of emotive it feels to people, you know, who aren't know, who aren't know, who aren't >> Yeah, totally. Right. Cuz people >> Yeah, totally. Right. Cuz people >> Yeah, totally. Right. Cuz people always our friend these always say always our friend these always say always our friend these always say people don't want technology. They want people don't want technology. They want people don't want technology. They want stuff that works. So, if you're talking stuff that works. So, if you're talking stuff that works. So, if you're talking about outcomes as Alister said, I think about outcomes as Alister said, I think about outcomes as Alister said, I think that's that helps people understand and that's that helps people understand and that's that helps people understand and kind of back into a solution whatever it kind of back into a solution whatever it kind of back into a solution whatever it is they want want to do, but then also I is they want want to do, but then also I is they want want to do, but then also I think when we're thinking about these think when we're thinking about these think when we're thinking about these types of things for me is like we have types of things for me is like we have types of things for me is like we have to you know, for for me and I to you know, for for me and I to you know, for for me and I I think of AI in the same way. I think I think of AI in the same way. I think I think of AI in the same way. I think of AI AI is a a thing that helps you do

of AI AI is a a thing that helps you do of AI AI is a a thing that helps you do a thing. a thing. a thing. >> [laughter] >> [laughter] >> [laughter] >> So, I think IoT is the same thing, >> So, I think IoT is the same thing, >> So, I think IoT is the same thing, right? So, it's it's the thing that right? So, it's it's the thing that right? So, it's it's the thing that helps you do a thing. So, we need to helps you do a thing. So, we need to helps you do a thing. So, we need to talk more about the thing that we wanted talk more about the thing that we wanted talk more about the thing that we wanted to do and then how IoT or you know, to do and then how IoT or you know, to do and then how IoT or you know, whatever technology enables us to do it. whatever technology enables us to do it. whatever technology enables us to do it. >> All right. >> All right. >> All right. Absolutely. Absolutely. I'm fine. >> So, hey, >> So, hey, I I just find it really funny that I I just find it really funny that I I just find it really funny that you know, looks like Pete's trying to you know, looks like Pete's trying to you know, looks like Pete's trying to say something with his background. say something with his background. say something with his background. >> Oh, yes, I am. >> Oh, yes, I am. >> Oh, yes, I am. >> For those that for those that haven't >> For those that for those that haven't >> For those that for those that haven't already booked their tickets already booked their tickets already booked their tickets or train tickets or train tickets or train tickets There's still time. There's still time. There's still time. >> sell >> sell >> sell >> [laughter] >> [laughter] >> [laughter] >> June 8th and 9th. That's coming up. It's >> June 8th and 9th. That's coming up. It's >> June 8th and 9th. That's coming up. It's like a week and a half, yeah. So like a week and a half, yeah. So like a week and a half, yeah. So >> Yeah, just just a second before we we we >> Yeah, just just a second before we we we >> Yeah, just just a second before we we we do that. We we go there because I think do that. We we go there because I think do that. We we go there because I think you said something interesting on this you said something interesting on this you said something interesting on this too, but I think it's beyond outcome too, but I think it's beyond outcome too, but I think it's beyond outcome when it comes to what Rob is saying.

when it comes to what Rob is saying. when it comes to what Rob is saying. It's really about impact. Cuz the It's really about impact. Cuz the It's really about impact. Cuz the problem is when you start to talk about problem is when you start to talk about problem is when you start to talk about outcomes, you go back to all profits, outcomes, you go back to all profits, outcomes, you go back to all profits, reduce costs, efficiencies, blah blah reduce costs, efficiencies, blah blah reduce costs, efficiencies, blah blah blah. Here we are in the space where blah. Here we are in the space where blah. Here we are in the space where people are just not even aware that people are just not even aware that people are just not even aware that there are these technologies that can there are these technologies that can there are these technologies that can impact their life directly. So I think impact their life directly. So I think impact their life directly. So I think the positioning is a little bit the positioning is a little bit the positioning is a little bit different here because there is a risk different here because there is a risk different here because there is a risk of commercialization where you always go of commercialization where you always go of commercialization where you always go back to the profit idea as opposed to back to the profit idea as opposed to back to the profit idea as opposed to things that are much more fundamental in things that are much more fundamental in things that are much more fundamental in what Rob expects what Rob expects what Rob expects explain here. So I mean I just wanted to explain here. So I mean I just wanted to explain here. So I mean I just wanted to make that point. Sorry I interrupted you make that point. Sorry I interrupted you make that point. Sorry I interrupted you a bit. a bit. a bit. >> No, no, no, it's fine. I don't disagree >> No, no, no, it's fine. I don't disagree >> No, no, no, it's fine. I don't disagree with you Dimitri, but I think an outcome with you Dimitri, but I think an outcome with you Dimitri, but I think an outcome could be awareness. That could be an could be awareness. That could be an could be awareness. That could be an outcome. outcome. outcome. >> Yeah, so awareness is actually >> Yeah, so awareness is actually >> Yeah, so awareness is actually >> And if it's not commercially viable, >> And if it's not commercially viable, >> And if it's not commercially viable, then no one will build an an extra then no one will build an an extra then no one will build an an extra >> is correct. But it's the awareness of >> is correct. But it's the awareness of >> is correct. But it's the awareness of the impact at a at a reasonable cost the impact at a at a reasonable cost the impact at a at a reasonable cost that Rob is really carrying as opposed that Rob is really carrying as opposed that Rob is really carrying as opposed to hey, you're going to save billions on to hey, you're going to save billions on to hey, you're going to save billions on your plantations. They'll do the IoT, your plantations. They'll do the IoT, your plantations. They'll do the IoT, which we've been trying to sell quite a which we've been trying to sell quite a which we've been trying to sell quite a lot platforms. So that's a different lot platforms. So that's a different lot platforms. So that's a different angle. angle. angle. >> And that's something we'll be talking >> And that's something we'll be talking >> And that's something we'll be talking about in London in June 8th and 9th.

about in London in June 8th and 9th. about in London in June 8th and 9th. >> [laughter] >> [laughter] >> [laughter] >> And I'm sure you will because I mean >> And I'm sure you will because I mean >> And I'm sure you will because I mean edge is super important for that because edge is super important for that because edge is super important for that because Yeah, but I do believe that that's why I Yeah, but I do believe that that's why I Yeah, but I do believe that that's why I was mentioning the MacBook Pro and was mentioning the MacBook Pro and was mentioning the MacBook Pro and Ubuntu because a lot of these projects Ubuntu because a lot of these projects Ubuntu because a lot of these projects will be able to run locally without any will be able to run locally without any will be able to run locally without any cloud cloud. cloud cloud. cloud cloud. And so you don't need to pay for these And so you don't need to pay for these And so you don't need to pay for these services every month. services every month. services every month. >> Just like Mark said, you should be able >> Just like Mark said, you should be able >> Just like Mark said, you should be able to run this on a Raspberry Pi. That to run this on a Raspberry Pi. That to run this on a Raspberry Pi. That could be your server for the village. could be your server for the village. could be your server for the village. >> You don't need to build your own cloud >> You don't need to build your own cloud >> You don't need to build your own cloud to run an IoT platform as you see. to run an IoT platform as you see. to run an IoT platform as you see. >> Don't tell us that you're pulled toward >> Don't tell us that you're pulled toward >> Don't tell us that you're pulled toward the edge, right? the edge, right? the edge, right? >> I I believe there is a community in >> I I believe there is a community in >> I I believe there is a community in Brazil who is these. They are creating Brazil who is these. They are creating Brazil who is these. They are creating images for Raspberry Pi just for the the images for Raspberry Pi just for the the images for Raspberry Pi just for the the people who lives in the forest in Brazil people who lives in the forest in Brazil people who lives in the forest in Brazil so they can have like a school in a so they can have like a school in a so they can have like a school in a Raspberry Pi. So all the materials and Raspberry Pi. So all the materials and Raspberry Pi. So all the materials and content of Wikipedia and the school for content of Wikipedia and the school for content of Wikipedia and the school for children in a Raspberry Pi. So they have children in a Raspberry Pi. So they have children in a Raspberry Pi. So they have different images for Raspberry Pi so different images for Raspberry Pi so different images for Raspberry Pi so just distributing them among the just distributing them among the just distributing them among the community community community they can have the school they need they can have the school they need they can have the school they need without internet. without internet. without internet. Actually in Kenya I think there was Actually in Kenya I think there was Actually in Kenya I think there was one initiative that creating like a one initiative that creating like a one initiative that creating like a local network in schools without any local network in schools without any local network in schools without any cellular connectivity or anything cellular connectivity or anything cellular connectivity or anything allowing to have like the the content allowing to have like the the content allowing to have like the the content locally to multiple tablets they had in locally to multiple tablets they had in locally to multiple tablets they had in the schools. So that was as well a super the schools. So that was as well a super the schools. So that was as well a super interesting interesting interesting >> That's cool. That's a really cool idea >> That's cool. That's a really cool idea >> That's cool. That's a really cool idea for a beta communities as well.

for a beta communities as well. for a beta communities as well. >> that. >> that. >> that. >> We could have some kind of pre-built >> We could have some kind of pre-built >> We could have some kind of pre-built packages on Raspberry Pi for to deliver packages on Raspberry Pi for to deliver packages on Raspberry Pi for to deliver our communities. our communities. our communities. >> Yeah. >> Yeah. >> Yeah. >> You just drop that on your existing >> You just drop that on your existing >> You just drop that on your existing network and suddenly you get this network and suddenly you get this network and suddenly you get this knowledge base. knowledge base. knowledge base. >> Yeah. >> Yeah. >> Yeah. >> You know I >> You know I >> You know I I was last week Leonard and I were I was last week Leonard and I were I was last week Leonard and I were talking. I was just also talking. I was just also talking. I was just also you know the whole the whole gist of the you know the whole the whole gist of the you know the whole the whole gist of the whole thing was you know this whole thing was you know this whole thing was you know this all the countries in 2015 signed up all the countries in 2015 signed up all the countries in 2015 signed up for the sustainable development goals for the sustainable development goals for the sustainable development goals and they said that by 2030 we would and they said that by 2030 we would and they said that by 2030 we would achieve them. achieve them. achieve them. We're not going to achieve any of them. We're not going to achieve any of them. We're not going to achieve any of them. >> Yeah. >> Yeah. >> Yeah. >> And and I remember I think I mentioned >> And and I remember I think I mentioned >> And and I remember I think I mentioned it to Leonard my wife was she was it to Leonard my wife was she was it to Leonard my wife was she was looking at she was like this could be a looking at she was like this could be a looking at she was like this could be a this this this this could be for kids. You should have this could be for kids. You should have this could be for kids. You should have funny cartoon pictures on each use case funny cartoon pictures on each use case funny cartoon pictures on each use case showing this and then I was sitting showing this and then I was sitting showing this and then I was sitting there thinking I was like there thinking I was like there thinking I was like the adults really [ __ ] it up. We the adults really [ __ ] it up. We the adults really [ __ ] it up. We didn't get it done. didn't get it done. didn't get it done. Maybe this book is Maybe this book is Maybe this book is maybe this book is for the kids. maybe this book is for the kids. maybe this book is for the kids. Yeah this book is for the kids cuz Yeah this book is for the kids cuz Yeah this book is for the kids cuz obviously we didn't get it done. obviously we didn't get it done. obviously we didn't get it done. >> Dude, I'm telling you my my kid you know >> Dude, I'm telling you my my kid you know >> Dude, I'm telling you my my kid you know he goes to that Code Ninja thing right?

he goes to that Code Ninja thing right? he goes to that Code Ninja thing right? You'd be amazed what they teach these You'd be amazed what they teach these You'd be amazed what they teach these young kids these days and what they're young kids these days and what they're young kids these days and what they're able to do and able to do and able to do and my my kid he can build anything. It's my my kid he can build anything. It's my my kid he can build anything. It's like scary. So yeah, and there are a lot like scary. So yeah, and there are a lot like scary. So yeah, and there are a lot of other kids in these programs that are of other kids in these programs that are of other kids in these programs that are very interested in those types of things very interested in those types of things very interested in those types of things and yes, at that early age you can and yes, at that early age you can and yes, at that early age you can impress them on the importance of not impress them on the importance of not impress them on the importance of not only saving the planet but saving only saving the planet but saving only saving the planet but saving humanity, you know, humanity, you know, humanity, you know, kids are pretty resilient. So I mean I kids are pretty resilient. So I mean I kids are pretty resilient. So I mean I >> I mean I remember at Microsoft when you >> I mean I remember at Microsoft when you >> I mean I remember at Microsoft when you know Hadi Partovi, you know, know Hadi Partovi, you know, know Hadi Partovi, you know, said hey I want to go do the code.org said hey I want to go do the code.org said hey I want to go do the code.org thing and Sati is like yeah, go do it thing and Sati is like yeah, go do it thing and Sati is like yeah, go do it and it was [laughter] for kids, you and it was [laughter] for kids, you and it was [laughter] for kids, you know, and my wife has taught that in her know, and my wife has taught that in her know, and my wife has taught that in her to her fifth graders, you know, the to her fifth graders, you know, the to her fifth graders, you know, the code.org stuff. code.org stuff. code.org stuff. So yeah, you never know. So yeah, you never know. So yeah, you never know. >> You should call the you should call the >> You should call the you should call the >> You should call the you should call the book Daddy and Mommy screwed it up here. book Daddy and Mommy screwed it up here. book Daddy and Mommy screwed it up here. >> [laughter] >> [laughter] >> [laughter] >> Yeah, really. >> Yeah, really. >> Yeah, really. >> Oh my god, I need to >> Oh my god, I need to >> Oh my god, I need to >> Tim saves the world with IoT. >> Tim saves the world with IoT. >> Tim saves the world with IoT. >> Timmy saves the world with IoT. I like >> Timmy saves the world with IoT. I like >> Timmy saves the world with IoT. I like it. it. it. >> we will need to delete all these JSONs >> we will need to delete all these JSONs >> we will need to delete all these JSONs and put the scratch the scratch code.

and put the scratch the scratch code. and put the scratch the scratch code. >> Scratch? Yes, you're right. That's >> Scratch? Yes, you're right. That's >> Scratch? Yes, you're right. That's right. That's That's a good idea right. That's That's a good idea right. That's That's a good idea actually. Yeah, it's a good idea. I love actually. Yeah, it's a good idea. I love actually. Yeah, it's a good idea. I love scratch. Yeah. Yeah. >> another Sundar to come and tell us that >> another Sundar to come and tell us that >> another Sundar to come and tell us that we screwed it up. I think that really is we screwed it up. I think that really is we screwed it up. I think that really is you know, I was I'm surprised that the you know, I was I'm surprised that the you know, I was I'm surprised that the younger generation is not much more younger generation is not much more younger generation is not much more angry than they are because you angry than they are because you angry than they are because you >> Well, they're angry. >> Well, they're angry. >> Well, they're angry. They're booing. They're booing. They're booing. They're booing. They're booing. They're booing. Yeah, they're booing Eric Schmidt and Yeah, they're booing Eric Schmidt and Yeah, they're booing Eric Schmidt and other people. other people. other people. >> Yeah, all these commencement address >> Yeah, all these commencement address >> Yeah, all these commencement address tone deaf commencement addresses you tone deaf commencement addresses you tone deaf commencement addresses you know, know, know, looking ridiculous. looking ridiculous. looking ridiculous. >> Yeah, I think they're going >> Yeah, I think they're going >> Yeah, I think they're going to target. They're going off to AI to target. They're going off to AI to target. They're going off to AI whereas they you know, AI might actually whereas they you know, AI might actually whereas they you know, AI might actually be part of the answer cuz to to your be part of the answer cuz to to your be part of the answer cuz to to your point Leonard, you know, my 11-year-old point Leonard, you know, my 11-year-old point Leonard, you know, my 11-year-old can write you can write you can write you Nintendo 64 level games using Nintendo 64 level games using Nintendo 64 level games using >> I think the anger is AI in service of a >> I think the anger is AI in service of a >> I think the anger is AI in service of a you know, monopoly monopolistic you know, monopoly monopolistic you know, monopoly monopolistic >> Yeah. >> Yeah. >> Yeah. >> patriarchal you know, >> patriarchal you know, >> patriarchal you know, um um um US-centric, frankly.

Right, where there's like six or seven Right, where there's like six or seven people with all the money and they people with all the money and they people with all the money and they control AI. I think that's what a lot of control AI. I think that's what a lot of control AI. I think that's what a lot of folks are pushing back against, not the folks are pushing back against, not the folks are pushing back against, not the actual code. actual code. actual code. Just my take, my humble take. Just my take, my humble take. Just my take, my humble take. >> Oh, that's good take. >> Oh, that's good take. >> Oh, that's good take. That's a good take. That's a good take. That's a good take. >> Which is something we'll be talking >> Which is something we'll be talking >> Which is something we'll be talking about in London on June 8th. >> Oh, oh, oh, and also >> Oh, oh, oh, and also >> [laughter] >> [laughter] >> [laughter] >> I've also I've also reached out to to >> I've also I've also reached out to to >> I've also I've also reached out to to our good friend Vinki our good friend Vinki our good friend Vinki and and and >> Yes, Vinki is going to be >> Yes, Vinki is going to be >> Yes, Vinki is going to be >> we're going to we'll we'll do a thing >> we're going to we'll we'll do a thing >> we're going to we'll we'll do a thing about this book and the whole subject at about this book and the whole subject at about this book and the whole subject at the Things Conference. the Things Conference. the Things Conference. >> Are you going? I'm going to be there. >> Are you going? I'm going to be there. >> Are you going? I'm going to be there. >> I'll be there. I'll be there. >> I'll be there. I'll be there. >> I'll be there. I'll be there. >> Are we going to do a whole presentation >> Are we going to do a whole presentation >> Are we going to do a whole presentation on this whole subject there? on this whole subject there? on this whole subject there? >> We're going to do a whole Edge AI >> We're going to do a whole Edge AI >> We're going to do a whole Edge AI neighborhood thing at the Things neighborhood thing at the Things neighborhood thing at the Things Conference. Conference. Conference. >> Oh, cool. >> Oh, cool. >> Oh, cool. >> Yeah. >> Yeah. >> Yeah. He'll be in London June 8th and 9th, He'll be in London June 8th and 9th, He'll be in London June 8th and 9th, actually. He will be there literally, actually. He will be there literally, actually. He will be there literally, so. so. so. >> Excellent. >> Excellent. >> Excellent. >> The ultimate sales guy. Yeah, I'm going >> The ultimate sales guy. Yeah, I'm going >> The ultimate sales guy. Yeah, I'm going to be there, too. I'm going to be to be there, too. I'm going to be to be there, too. I'm going to be presenting on save your ass presenting on save your ass presenting on save your ass >> [laughter] >> [laughter] >> [laughter] >> with IoT. >> with IoT. >> with IoT. >> Very nice.

>> Very nice. >> Very nice. >> Catchy title. >> Catchy title. >> Catchy title. >> It is catchy title. It's going to be >> It is catchy title. It's going to be >> It is catchy title. It's going to be catchy title. >> Huh? >> Huh? >> Huh? >> Huh? >> Huh? >> Is it put your demo where your mouth is? >> Is it put your demo where your mouth is? >> Is it put your demo where your mouth is? >> Good idea. >> Good idea. >> Good idea. Session. Session. Session. >> No, they have it's a big demo focus, >> No, they have it's a big demo focus, >> No, they have it's a big demo focus, which is going to be good, yeah. So. which is going to be good, yeah. So. which is going to be good, yeah. So. >> I love that. >> I love that. >> I love that. >> September 22nd, 2023 at Amsterdam. Be >> September 22nd, 2023 at Amsterdam. Be >> September 22nd, 2023 at Amsterdam. Be there. there. there. >> We will all be there. We're going to >> We will all be there. We're going to >> We will all be there. We're going to have a blast. have a blast. have a blast. >> Actually, I think it's going to be >> Actually, I think it's going to be >> Actually, I think it's going to be really, really good. Yeah. really, really good. Yeah. really, really good. Yeah. >> Yeah. >> Yeah. >> Yeah. >> It's always a good event. >> It's always a good event. >> It's always a good event. >> Yeah. >> Yeah. >> Yeah. >> I already bought my ticket and >> I already bought my ticket and >> I already bought my ticket and flight there, so. flight there, so. flight there, so. >> Yeah. >> Yeah. >> Yeah. >> You better do that. You better do that, >> You better do that. You better do that, >> You better do that. You better do that, too. too. too. >> Yeah, before oil prices spike even more. >> Yeah, before oil prices spike even more. >> Yeah, before oil prices spike even more. We'll see. All right, who wants to take We'll see. All right, who wants to take We'll see. All right, who wants to take us out? us out? us out? It's great seeing all you guys, by the It's great seeing all you guys, by the It's great seeing all you guys, by the way. way. way. >> Yeah, it is great seeing all you guys. >> Yeah, it is great seeing all you guys. >> Yeah, it is great seeing all you guys. This is good. Debbie, do you want to This is good. Debbie, do you want to This is good. Debbie, do you want to take us out? take us out? take us out? >> Oh my gosh, you're going to make me do >> Oh my gosh, you're going to make me do >> Oh my gosh, you're going to make me do it. Okay. it. Okay. it. Okay. Uh Uh Uh let's see. let's see. let's see. Please make make sure I don't forget Please make make sure I don't forget Please make make sure I don't forget anything. First of all, thank you all anything. First of all, thank you all anything. First of all, thank you all gents for being so amazing for for uh gents for being so amazing for for uh gents for being so amazing for for uh having such gusto to continue to do this having such gusto to continue to do this having such gusto to continue to do this show week after week for all these show week after week for all these show week after week for all these years. And I just I it's a pleasure for years. And I just I it's a pleasure for years. And I just I it's a pleasure for me to be here uh to to talk with you me to be here uh to to talk with you me to be here uh to to talk with you all. So uh a big brain all. So uh a big brain all. So uh a big brain energy happening here for sure. Uh but energy happening here for sure. Uh but energy happening here for sure. Uh but for IoT Coffee Talk, uh this is for IoT Coffee Talk, uh this is for IoT Coffee Talk, uh this is definitely the sign-off. Uh definitely the sign-off. Uh definitely the sign-off. Uh we want to make sure that you help us we want to make sure that you help us we want to make sure that you help us support What was it? The It was the

support What was it? The It was the support What was it? The It was the Elevated Commu- Elevated Communities. Elevated Commu- Elevated Communities. Elevated Commu- Elevated Communities. And uh definitely, you know, Rob's book And uh definitely, you know, Rob's book And uh definitely, you know, Rob's book looks kickass. I want to definitely uh looks kickass. I want to definitely uh looks kickass. I want to definitely uh check it out and give you some feedback check it out and give you some feedback check it out and give you some feedback there. there. there. Uh Pete apparently is doing something in Uh Pete apparently is doing something in Uh Pete apparently is doing something in London. He says in a couple days. London. He says in a couple days. London. He says in a couple days. >> We'll get there. >> We'll get there. >> We'll get there. >> Yep. >> Yep. >> Yep. >> What's this event? >> What's this event? >> What's this event? >> AI >> AI >> AI Uh the learners going to be there. And Uh the learners going to be there. And Uh the learners going to be there. And yeah. And so yeah. Uh yeah. And so yeah. Uh yeah. And so yeah. Uh tune in next week. I'm think I forgot a tune in next week. I'm think I forgot a tune in next week. I'm think I forgot a whole bunch of stuff I'm supposed to be whole bunch of stuff I'm supposed to be whole bunch of stuff I'm supposed to be saying, but saying, but saying, but >> [laughter] >> [laughter] >> [laughter] >> It's good. >> It's good. >> It's good. >> Fill me in. >> Fill me in. >> Fill me in. >> It's all good, Debbie. >> It's all good, Debbie. >> It's all good, Debbie. >> All right. Remember like, share, >> All right. Remember like, share, >> All right. Remember like, share, comment, and we'll see you next week, comment, and we'll see you next week, comment, and we'll see you next week, everyone. Take care. everyone. Take care. everyone. Take care. >> Ring that bell. >> Ring that bell. >> Ring that bell. >> Thank you. [music]