IoT Coffee Talk: Episode 327 - "Kinetic IoT" (Why Digital Transformation is Physical)

>> and roll. They need to come up with an >> and roll. They need to come up with an AI agent for that. switching the audio AI agent for that. switching the audio AI agent for that. switching the audio setting. setting. setting. >> Audio from your guitar to your >> Audio from your guitar to your >> Audio from your guitar to your >> Yeah, exactly. >> Yeah, exactly. >> Yeah, exactly. [clears throat] [clears throat] [clears throat] >> Oh my god. Look, >> Oh my god. Look, >> Oh my god. Look, >> that sounded familiar. It sounded kind >> that sounded familiar. It sounded kind >> that sounded familiar. It sounded kind of familiar. of familiar. of familiar. [clears throat] [clears throat] [clears throat] >> By uh Black Sabbath. >> By uh Black Sabbath. >> By uh Black Sabbath. >> Black Sabbath. There you go. >> Black Sabbath. There you go. >> Black Sabbath. There you go. >> Remember that double worshipping uh >> Remember that double worshipping uh >> Remember that double worshipping uh crazy guy that was crazy guy that was crazy guy that was >> Yeah. You know, you know, a lot of >> Yeah. You know, you know, a lot of >> Yeah. You know, you know, a lot of people, that's how a lot of people I people, that's how a lot of people I people, that's how a lot of people I hear like to kick off their Fridays is hear like to kick off their Fridays is hear like to kick off their Fridays is with War Pigs by Black Sabbath. You with War Pigs by Black Sabbath. You with War Pigs by Black Sabbath. You know, know, know, >> we get that a lot. Yeah. >> we get that a lot. Yeah. >> we get that a lot. Yeah. >> I think they should rename it Kinetic >> I think they should rename it Kinetic >> I think they should rename it Kinetic Pigs. Pigs. Pigs. >> Kinetic Pig. >> Kinetic Pig. >> Kinetic Pig. >> What do you think? Kinetic Pigs. >> What do you think? Kinetic Pigs. >> What do you think? Kinetic Pigs. >> I think Kinetic Action against your >> I think Kinetic Action against your >> I think Kinetic Action against your country. You don't get in line, you country. You don't get in line, you country. You don't get in line, you know. know. know. >> Well, we'll we'll start minting kinetic >> Well, we'll we'll start minting kinetic >> Well, we'll we'll start minting kinetic tokens against your country. I don't tokens against your country. I don't tokens against your country. I don't know. I don't know what how that that's know. I don't know what how that that's know. I don't know what how that that's all going to work. all going to work. all going to work. >> They come flying at you. They >> They come flying at you. They >> They come flying at you. They >> all Yeah. kinetic >> all Yeah. kinetic >> all Yeah. kinetic >> kinetic tokens being shot out by you >> kinetic tokens being shot out by you >> kinetic tokens being shot out by you know GB 200 you know 300 MBL.

know GB 200 you know 300 MBL. know GB 200 you know 300 MBL. >> Yeah. I mean those really when you were >> Yeah. I mean those really when you were >> Yeah. I mean those really when you were a kid did you ever have some little gun? a kid did you ever have some little gun? a kid did you ever have some little gun? It was like a little disc gun that could It was like a little disc gun that could It was like a little disc gun that could shoot discs. shoot discs. shoot discs. >> Yeah. >> Yeah. >> Yeah. >> I remember having now they make them out >> I remember having now they make them out >> I remember having now they make them out of foam so that you don't hurt the kids of foam so that you don't hurt the kids of foam so that you don't hurt the kids anymore. But I remember I remember anymore. But I remember I remember anymore. But I remember I remember having one of the hard plastic discs. having one of the hard plastic discs. having one of the hard plastic discs. >> I'm surprised we still have our vision. >> I'm surprised we still have our vision. >> I'm surprised we still have our vision. >> Okay. >> Okay. >> Okay. >> You know, the odd thing is over the >> You know, the odd thing is over the >> You know, the odd thing is over the years um I think they discovered that if years um I think they discovered that if years um I think they discovered that if you just make them out of foam, you you just make them out of foam, you you just make them out of foam, you don't get that velocity and accuracy. So don't get that velocity and accuracy. So don't get that velocity and accuracy. So they started capping those little foam they started capping those little foam they started capping those little foam bullets with plastic. And so now they bullets with plastic. And so now they bullets with plastic. And so now they hurt when you get hit by hurt when you get hit by hurt when you get hit by >> I know because I've recently been hurt. >> I know because I've recently been hurt. >> I know because I've recently been hurt. >> [laughter] >> [laughter] >> [laughter] >> They do. Especially when your kid comes >> They do. Especially when your kid comes >> They do. Especially when your kid comes up to you behind your head and like, you up to you behind your head and like, you up to you behind your head and like, you know, know, know, >> man, >> man, >> man, >> alapo. Yeah. >> alapo. Yeah. >> alapo. Yeah. >> Mr. Switzerland in the house. Wow. >> Mr. Switzerland in the house. Wow. >> Mr. Switzerland in the house. Wow. [clears throat] [clears throat] [clears throat] >> What's up, gang? >> What's up, gang? >> What's up, gang? >> Good to see you, man. >> Good to see you, man. >> Good to see you, man. >> Oh my god. Hey, do you know Devin?

>> Oh my god. Hey, do you know Devin? >> Oh my god. Hey, do you know Devin? >> Uh, I don't think so. >> Uh, I don't think so. >> Uh, I don't think so. >> Oh my god. Everyone knows. >> Oh my god. Everyone knows. >> Oh my god. Everyone knows. >> I haven't had the pleasure. >> I haven't had the pleasure. >> I haven't had the pleasure. >> Uh, you know, if if you knew me, there >> Uh, you know, if if you knew me, there >> Uh, you know, if if you knew me, there is no pleasure. But you're too kind. is no pleasure. But you're too kind. is no pleasure. But you're too kind. You're very good. You're very good. You're very good. >> That goes for all of us. >> That goes for all of us. >> That goes for all of us. >> Well, you know, he insulted by calling >> Well, you know, he insulted by calling >> Well, you know, he insulted by calling us gentleman just a little while ago. us gentleman just a little while ago. us gentleman just a little while ago. So, David, you missed out on that. So, David, you missed out on that. So, David, you missed out on that. [laughter] [laughter] [laughter] >> At least you missed out on that. >> At least you missed out on that. >> At least you missed out on that. >> Yeah. Yeah. It's like gentlemen and >> Yeah. Yeah. It's like gentlemen and >> Yeah. Yeah. It's like gentlemen and David. Hello. David. Hello. David. Hello. [laughter] [laughter] [laughter] >> That's right. >> That's right. >> That's right. >> My my AI agent wasn't working to kind of >> My my AI agent wasn't working to kind of >> My my AI agent wasn't working to kind of filter out how I address each and every filter out how I address each and every filter out how I address each and every one of you. one of you. one of you. >> Yeah, you're still >> Yeah, you're still >> Yeah, you're still >> you're still a newbie. >> you're still a newbie. >> you're still a newbie. >> David is one of the OG people from this >> David is one of the OG people from this >> David is one of the OG people from this group and he was Mr. Verizon forever. group and he was Mr. Verizon forever. group and he was Mr. Verizon forever. >> Yeah. >> Yeah. >> Yeah. >> Long time. >> Long time. >> Long time. >> Yeah. >> Yeah. >> Yeah. >> You know what? Actually, he was our >> You know what? Actually, he was our >> You know what? Actually, he was our original uh FDE like [laughter] original uh FDE like [laughter] original uh FDE like [laughter] >> engineer >> engineer >> engineer >> active FDE for deployed engineer. No, I >> active FDE for deployed engineer. No, I >> active FDE for deployed engineer. No, I mean seriously, right? I mean, I mean seriously, right? I mean, I mean seriously, right? I mean, I remember I went to what was it? You were remember I went to what was it? You were remember I went to what was it? You were like pinging me before MWC America. What like pinging me before MWC America. What like pinging me before MWC America. What was it in Los Angeles telling me, "Hey, was it in Los Angeles telling me, "Hey, was it in Los Angeles telling me, "Hey, you know, I have like a really cool you know, I have like a really cool you know, I have like a really cool demo. [laughter] Come by, show it to And demo. [laughter] Come by, show it to And demo. [laughter] Come by, show it to And then he would tell me all the then he would tell me all the then he would tell me all the >> Yeah. stories about how they stuck the >> Yeah. stories about how they stuck the >> Yeah. stories about how they stuck the solutions together and or you know the solutions together and or you know the solutions together and or you know the demo.

demo. demo. >> Yes. >> Yes. >> Yes. >> Did it ever become a solution, David? >> Did it ever become a solution, David? >> Did it ever become a solution, David? [laughter] [laughter] [laughter] >> You know, there's something to be, you >> You know, there's something to be, you >> You know, there's something to be, you know, I know uh we like to talk about know, I know uh we like to talk about know, I know uh we like to talk about financial engineering nowadays, but I financial engineering nowadays, but I financial engineering nowadays, but I think we we did it. We did it at Tel. I think we we did it. We did it at Tel. I think we we did it. We did it at Tel. I mean, mean, mean, >> they've uh they've learned they've >> they've uh they've learned they've >> they've uh they've learned they've learned lessons that we laid out, I learned lessons that we laid out, I learned lessons that we laid out, I guess. guess. guess. >> Wow. You know, whenever I hear MWC Los >> Wow. You know, whenever I hear MWC Los >> Wow. You know, whenever I hear MWC Los Angeles, it makes me want to throw up in Angeles, it makes me want to throw up in Angeles, it makes me want to throw up in my mouth. You know, those were pretty my mouth. You know, those were pretty my mouth. You know, those were pretty bad. [laughter] bad. [laughter] bad. [laughter] >> Yeah. You know, um it got funky before >> Yeah. You know, um it got funky before >> Yeah. You know, um it got funky before it went on like sort of this precipitous it went on like sort of this precipitous it went on like sort of this precipitous uh decline, but uh uh decline, but uh uh decline, but uh >> it's a pretty awful convention center. >> it's a pretty awful convention center. >> it's a pretty awful convention center. Downtown LA, they got there. Downtown LA, they got there. Downtown LA, they got there. >> Yeah, it's terrible. LA, >> Yeah, it's terrible. LA, >> Yeah, it's terrible. LA, it's hard to get to, right? It's hard to it's hard to get to, right? It's hard to it's hard to get to, right? It's hard to get to. The hotels are butt badass get to. The hotels are butt badass get to. The hotels are butt badass expensive. expensive. expensive. Trans just uh transportation Trans just uh transportation Trans just uh transportation uh is uh is uh is >> there is no trans there is >> there is no trans there is >> there is no trans there is >> there is no transport.

>> there is no transport. >> there is no transport. >> There is none. It's downtown LA man. >> There is none. It's downtown LA man. >> There is none. It's downtown LA man. Right. Right. Right. >> And I remember that uh I forget the >> And I remember that uh I forget the >> And I remember that uh I forget the year, whatever the year for the first year, whatever the year for the first year, whatever the year for the first two uh MWCLA, two uh MWCLA, two uh MWCLA, uh we still had um [clears throat] uh we still had um [clears throat] uh we still had um [clears throat] lot of social issues down in uh downtown lot of social issues down in uh downtown lot of social issues down in uh downtown LA with um what was the name? Um LA with um what was the name? Um LA with um what was the name? Um something uh something row anyway. Lots something uh something row anyway. Lots something uh something row anyway. Lots of u of u of u not Santana Row or I don't know Skid not Santana Row or I don't know Skid not Santana Row or I don't know Skid Row. Row. Row. Santana Rose in San Jose, bro. Santana Rose in San Jose, bro. Santana Rose in San Jose, bro. >> Yes, Santana Row is really nice in San >> Yes, Santana Row is really nice in San >> Yes, Santana Row is really nice in San Jose. Jose. Jose. >> There's no problems there except for >> There's no problems there except for >> There's no problems there except for they'll still steal your computer out of they'll still steal your computer out of they'll still steal your computer out of the trunk of your car on Santana Row, the trunk of your car on Santana Row, the trunk of your car on Santana Row, but it's pretty nice. You're right. but it's pretty nice. You're right. but it's pretty nice. You're right. You're right. You're right. You're right. >> What's really hard to do is to know >> What's really hard to do is to know >> What's really hard to do is to know which Tesla to break into a Santana row which Tesla to break into a Santana row which Tesla to break into a Santana row because they're all Teslas. because they're all Teslas. because they're all Teslas. >> Yeah, it's true. That's true. That's a >> Yeah, it's true. That's true. That's a >> Yeah, it's true. That's true. That's a good point. I will say, good point. I will say, good point. I will say, >> you know, if if you look like so MWCLA >> you know, if if you look like so MWCLA >> you know, if if you look like so MWCLA or CTIA 2.0.

or CTIA 2.0. or CTIA 2.0. >> Yeah. >> Yeah. >> Yeah. >> You know, we actually went to dinner and >> You know, we actually went to dinner and >> You know, we actually went to dinner and then we decided to walk back to the then we decided to walk back to the then we decided to walk back to the hotel. And as we were walking, it didn't hotel. And as we were walking, it didn't hotel. And as we were walking, it didn't seem like this was, you know, really a seem like this was, you know, really a seem like this was, you know, really a place we should be walking. I went back place we should be walking. I went back place we should be walking. I went back on my Google timeline and found out we on my Google timeline and found out we on my Google timeline and found out we were walking through Skid Row, but we were walking through Skid Row, but we were walking through Skid Row, but we were all dressed in business clothing were all dressed in business clothing were all dressed in business clothing and just looked like we knew where we and just looked like we knew where we and just looked like we knew where we were going. and prior just looked at us were going. and prior just looked at us were going. and prior just looked at us like, you know, we're not going to mess like, you know, we're not going to mess like, you know, we're not going to mess with those guys. But, you know, having with those guys. But, you know, having with those guys. But, you know, having spent a lot of time in downtown LA, it's spent a lot of time in downtown LA, it's spent a lot of time in downtown LA, it's not as bad as it looks. I will say that. not as bad as it looks. I will say that. not as bad as it looks. I will say that. >> Yeah, you're right. You're right. >> Yeah, you're right. You're right. >> Yeah, you're right. You're right. >> West Coast vagrants or, you know, the >> West Coast vagrants or, you know, the >> West Coast vagrants or, you know, the homeless people on the West Coast are homeless people on the West Coast are homeless people on the West Coast are not as aggressive as the ones on the not as aggressive as the ones on the not as aggressive as the ones on the East Coast. In fact, the only time I was East Coast. In fact, the only time I was East Coast. In fact, the only time I was ever scared in LA was actually in ever scared in LA was actually in ever scared in LA was actually in Westwood. Um, when I walked by a Westwood. Um, when I walked by a Westwood. Um, when I walked by a homeless person and they were spraying homeless person and they were spraying homeless person and they were spraying axe body spray into their face and axe body spray into their face and axe body spray into their face and puffing or something into it and I was puffing or something into it and I was puffing or something into it and I was just mostly just, okay, I'm just going just mostly just, okay, I'm just going just mostly just, okay, I'm just going to pretend this is a normal thing to pretend this is a normal thing to pretend this is a normal thing >> and I walk by him and >> and I walk by him and >> and I walk by him and >> I was fine.

>> I was fine. >> I was fine. >> Yeah. Yeah. Yeah, >> Yeah. Yeah. Yeah, >> Yeah. Yeah. Yeah, >> you know, sometimes we we we have these >> you know, sometimes we we we have these >> you know, sometimes we we we have these discussions that have little to do with discussions that have little to do with discussions that have little to do with IoT, but we we reveal a lot of of the IoT, but we we reveal a lot of of the IoT, but we we reveal a lot of of the sidegeist that that we're going through sidegeist that that we're going through sidegeist that that we're going through because when I went through Skid Row, we because when I went through Skid Row, we because when I went through Skid Row, we didn't have the drug problems or or the didn't have the drug problems or or the didn't have the drug problems or or the perception of it, but this is pre-meth perception of it, but this is pre-meth perception of it, but this is pre-meth Skid Route. Skid Route. Skid Route. >> We did not have the opioid issues. So, >> We did not have the opioid issues. So, >> We did not have the opioid issues. So, you know, ju just so you know, uh, you know, ju just so you know, uh, you know, ju just so you know, uh, Devin, so I, uh, I lived for a long time Devin, so I, uh, I lived for a long time Devin, so I, uh, I lived for a long time through LA County and I was all over V, through LA County and I was all over V, through LA County and I was all over V, you know, up and down Ventura County and you know, up and down Ventura County and you know, up and down Ventura County and downtown LA, [snorts] uh, sunset east to downtown LA, [snorts] uh, sunset east to downtown LA, [snorts] uh, sunset east to west. So, I know the area. west. So, I know the area. west. So, I know the area. >> So, you know it very well. >> So, you know it very well. >> So, you know it very well. >> Yeah. But cuz, you know, the the folks >> Yeah. But cuz, you know, the the folks >> Yeah. But cuz, you know, the the folks that we had to worry about were um, that we had to worry about were um, that we had to worry about were um, random, you know, folks with with random, you know, folks with with random, you know, folks with with schizophrenia like those those were the schizophrenia like those those were the schizophrenia like those those were the the problems. And that has shifted now the problems. And that has shifted now the problems. And that has shifted now because our uh house onhouse population because our uh house onhouse population because our uh house onhouse population has a lot of these crazy uh issues has a lot of these crazy uh issues has a lot of these crazy uh issues because of uh of methamphetamines and because of uh of methamphetamines and because of uh of methamphetamines and and and other crap which now we can talk and and other crap which now we can talk and and other crap which now we can talk about IoT. Uh all of those sensors that about IoT. Uh all of those sensors that about IoT. Uh all of those sensors that we drop for water quality, that's how we we drop for water quality, that's how we we drop for water quality, that's how we know who's doing the most drugs in which know who's doing the most drugs in which know who's doing the most drugs in which county in America.

county in America. county in America. >> Ah that's right. Just like we know um CO >> Ah that's right. Just like we know um CO >> Ah that's right. Just like we know um CO that's how you detect um you know CO um that's how you detect um you know CO um that's how you detect um you know CO um yeah yeah yeah >> that's how they detected it through the >> that's how they detected it through the >> that's how they detected it through the pipes in Wuhan and they could see it pipes in Wuhan and they could see it pipes in Wuhan and they could see it going through through into the sewage going through through into the sewage going through through into the sewage system that yeah you're right that's a system that yeah you're right that's a system that yeah you're right that's a good point good point good point >> and also >> and also >> and also >> I just loved hearing CTIA man that's a >> I just loved hearing CTIA man that's a >> I just loved hearing CTIA man that's a blast from the past I love blast from the past I love blast from the past I love >> Oh they're still around >> Oh they're still around >> Oh they're still around >> but GSMA bought the show and rebranded >> but GSMA bought the show and rebranded >> but GSMA bought the show and rebranded MWC America or North America. MWC America or North America. MWC America or North America. >> But, you know, going going back to, you >> But, you know, going going back to, you >> But, you know, going going back to, you know, I you know, going back to IoT. know, I you know, going back to IoT. know, I you know, going back to IoT. >> What's that? [laughter] >> What's that? [laughter] >> What's that? [laughter] >> What's that? >> What's that? >> What's that? >> Right. But I mean, you know, aside from >> Right. But I mean, you know, aside from >> Right. But I mean, you know, aside from sensors in the water, you know, your sensors in the water, you know, your sensors in the water, you know, your wearables can start predicting and I wearables can start predicting and I wearables can start predicting and I know, you know, the world economic form know, you know, the world economic form know, you know, the world economic form was working on this is you can start was working on this is you can start was working on this is you can start predicting pockets of malaise and things predicting pockets of malaise and things predicting pockets of malaise and things because people start moving less and because people start moving less and because people start moving less and temperatures and things. So how do you temperatures and things. So how do you temperatures and things. So how do you predict you know pockets of these predict you know pockets of these predict you know pockets of these pandemics and as we start thinking about pandemics and as we start thinking about pandemics and as we start thinking about IoT solutions and talking about the IoT solutions and talking about the IoT solutions and talking about the priorities of health care priorities of health care priorities of health care >> um you know I started talking to some >> um you know I started talking to some >> um you know I started talking to some and they said you know really we're and they said you know really we're and they said you know really we're focused on you know aging in place as focused on you know aging in place as focused on you know aging in place as the a as a population gets elder mental the a as a population gets elder mental the a as a population gets elder mental health is a huge huge issue in this health is a huge huge issue in this health is a huge huge issue in this country and then you know prenatal country and then you know prenatal country and then you know prenatal health so you know those are a lot of health so you know those are a lot of health so you know those are a lot of priorities especially for the rural priorities especially for the rural priorities especially for the rural areas is um but I think aging and health areas is um but I think aging and health areas is um but I think aging and health and we have a mental health crisis, you

and we have a mental health crisis, you and we have a mental health crisis, you know, that we're we're dealing with. So, know, that we're we're dealing with. So, know, that we're we're dealing with. So, how does technology with AI IoT help how does technology with AI IoT help how does technology with AI IoT help address some of these things? address some of these things? address some of these things? >> Well, that's where supposedly >> Well, that's where supposedly >> Well, that's where supposedly >> that's not a priority. That's not a >> that's not a priority. That's not a >> that's not a priority. That's not a priority. Flock cameras. That's what we priority. Flock cameras. That's what we priority. Flock cameras. That's what we need. need. need. >> I was just about to say >> I was just about to say >> I was just about to say >> that's what we need. We need them >> that's what we need. We need them >> that's what we need. We need them >> everywhere. I want to know where cars >> everywhere. I want to know where cars >> everywhere. I want to know where cars are and swimming pools surrounded by HOA are and swimming pools surrounded by HOA are and swimming pools surrounded by HOA rules. We need flock today, folks. rules. We need flock today, folks. rules. We need flock today, folks. That's our priority. That's our priority. That's our priority. >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> You know, my biggest moment from CTIA, >> You know, my biggest moment from CTIA, >> You know, my biggest moment from CTIA, I'm going to say it was in I'm going to say it was in I'm going to say it was in >> I don't know, 2010, maybe. I got to >> I don't know, 2010, maybe. I got to >> I don't know, 2010, maybe. I got to launch Windows Phone. launch Windows Phone. launch Windows Phone. >> Windows Phone 7. Yeah. Yeah. That was >> Windows Phone 7. Yeah. Yeah. That was >> Windows Phone 7. Yeah. Yeah. That was great. That was a great feeling there. great. That was a great feeling there. great. That was a great feeling there. It was with my little It was with my little It was with my little >> Congrats. I love I love that OS. >> Congrats. I love I love that OS. >> Congrats. I love I love that OS. >> Wow. >> Wow. >> Wow. >> Yeah. With all the tiles. Yeah. Right. >> Yeah. With all the tiles. Yeah. Right. >> Yeah. With all the tiles. Yeah. Right. And you could group things together and And you could group things together and And you could group things together and now I think Android you can put things now I think Android you can put things now I think Android you can put things together but it's not as easy to see. together but it's not as easy to see. together but it's not as easy to see. >> Right. Right. Yeah. Yeah. That was a >> Right. Right. Yeah. Yeah. That was a >> Right. Right. Yeah. Yeah. That was a great great great >> Were you at that last CTIA?

>> Were you at that last CTIA? >> Were you at that last CTIA? One [clears throat] of the last CTAs One [clears throat] of the last CTAs One [clears throat] of the last CTAs can't remember where it was and they had can't remember where it was and they had can't remember where it was and they had the hoverboards for some reason. I don't the hoverboards for some reason. I don't the hoverboards for some reason. I don't know how it became a hoverboard show and know how it became a hoverboard show and know how it became a hoverboard show and people were fall you know they they were people were fall you know they they were people were fall you know they they were everyone's trying to hoverboard. everyone's trying to hoverboard. everyone's trying to hoverboard. >> Oh yeah. Yeah. Yeah. >> Oh yeah. Yeah. Yeah. >> Oh yeah. Yeah. Yeah. >> You remember that? I don't know how what >> You remember that? I don't know how what >> You remember that? I don't know how what hoverboard had to do with connectivity. hoverboard had to do with connectivity. hoverboard had to do with connectivity. It became a big area full of It became a big area full of It became a big area full of >> that that was the robotic dog of the >> that that was the robotic dog of the >> that that was the robotic dog of the time. I think time. I think time. I think >> you know some of these shows >> you know some of these shows >> you know some of these shows >> they're cheap, >> they're cheap, >> they're cheap, >> right? They're much cheaper. >> right? They're much cheaper. >> right? They're much cheaper. >> Yeah. or about one thing and then they >> Yeah. or about one thing and then they >> Yeah. or about one thing and then they realize they need to get they're like realize they need to get they're like realize they need to get they're like kind of running out of gas and so they kind of running out of gas and so they kind of running out of gas and so they bring in this other sexy stuff to make bring in this other sexy stuff to make bring in this other sexy stuff to make people you know kind of like if you I people you know kind of like if you I people you know kind of like if you I notice every time there's two different notice every time there's two different notice every time there's two different stores I'm going to comment here nothing stores I'm going to comment here nothing stores I'm going to comment here nothing negative Barnes & Noble is a bookstore negative Barnes & Noble is a bookstore negative Barnes & Noble is a bookstore and Best Buy I notice that every time I and Best Buy I notice that every time I and Best Buy I notice that every time I go into any of those places they've been go into any of those places they've been go into any of those places they've been rearranged and they have more different rearranged and they have more different rearranged and they have more different stuff like Barnes Snowball is really stuff like Barnes Snowball is really stuff like Barnes Snowball is really noticeable all of a sudden And you know, noticeable all of a sudden And you know, noticeable all of a sudden And you know, all the bookstores were going out of all the bookstores were going out of all the bookstores were going out of business and Barnes & Noble was barely business and Barnes & Noble was barely business and Barnes & Noble was barely hanging on and then they started selling hanging on and then they started selling hanging on and then they started selling records and they started doing all and records and they started doing all and records and they started doing all and and so they're I think it's just rapid and so they're I think it's just rapid and so they're I think it's just rapid pivoting and I think Best Buy is staying pivoting and I think Best Buy is staying pivoting and I think Best Buy is staying alive. I got to believe they must be alive. I got to believe they must be alive. I got to believe they must be doing like a weekly or monthly pivot at doing like a weekly or monthly pivot at doing like a weekly or monthly pivot at every single store. They're like, every single store. They're like, every single store. They're like, "What's hot? What do we got to change?

"What's hot? What do we got to change? "What's hot? What do we got to change? Stop selling this stuff. Start sell." Stop selling this stuff. Start sell." Stop selling this stuff. Start sell." It's it's crazy. But I I think it's It's it's crazy. But I I think it's It's it's crazy. But I I think it's almost how we joke about, you know, AI, almost how we joke about, you know, AI, almost how we joke about, you know, AI, how it's like every week there's how it's like every week there's how it's like every week there's something new. Um I think some of these something new. Um I think some of these something new. Um I think some of these brickandmortar retailers that used to be brickandmortar retailers that used to be brickandmortar retailers that used to be we're all about this and now it's like we're all about this and now it's like we're all about this and now it's like >> and I you know I don't know I just I >> and I you know I don't know I just I >> and I you know I don't know I just I observe it when I walk in there it's observe it when I walk in there it's observe it when I walk in there it's >> Yeah. I I but Rob you you are um >> Yeah. I I but Rob you you are um >> Yeah. I I but Rob you you are um the business I think the business model the business I think the business model the business I think the business model I'll stick to Best Buy I'll stick to Best Buy I'll stick to Best Buy >> um also [clears throat] changing the way >> um also [clears throat] changing the way >> um also [clears throat] changing the way that that that >> and and I know we have young listeners >> and and I know we have young listeners >> and and I know we have young listeners starting at 2 years old and and higher starting at 2 years old and and higher starting at 2 years old and and higher because of the algorithm on your because of the algorithm on your because of the algorithm on your parents' phone. So this is for you kids. parents' phone. So this is for you kids. parents' phone. So this is for you kids. We we lived at a time that you can go to We we lived at a time that you can go to We we lived at a time that you can go to a place like Best Buy and you know they a place like Best Buy and you know they a place like Best Buy and you know they had electronics, you know, it was TVs, had electronics, you know, it was TVs, had electronics, you know, it was TVs, bunch of stuff, but something really bunch of stuff, but something really bunch of stuff, but something really really important to the experience is really important to the experience is really important to the experience is that the people that worked there that the people that worked there that the people that worked there >> knew the stuff that was in there.

>> knew the stuff that was in there. >> knew the stuff that was in there. >> If you go if you go to the um to 900 >> If you go if you go to the um to 900 >> If you go if you go to the um to 900 years before before uh our Lord Jesus years before before uh our Lord Jesus years before before uh our Lord Jesus Christ, we had TVs that were gigantic. I Christ, we had TVs that were gigantic. I Christ, we had TVs that were gigantic. I mean, you want to talk about your Apple mean, you want to talk about your Apple mean, you want to talk about your Apple TV in 4K, let me talk to you about 720, TV in 4K, let me talk to you about 720, TV in 4K, let me talk to you about 720, 720p, [laughter] 720p, [laughter] 720p, [laughter] and Best Buy was such a place that and Best Buy was such a place that and Best Buy was such a place that whatever product category um you will whatever product category um you will whatever product category um you will have experts there, Home Depot, have experts there, Home Depot, have experts there, Home Depot, Lowe's, and that is gone Lowe's, and that is gone Lowe's, and that is gone because these businesses are still because these businesses are still because these businesses are still alive, but they are being managed with alive, but they are being managed with alive, but they are being managed with an eye to optimize a a a a a spreadsheet an eye to optimize a a a a a spreadsheet an eye to optimize a a a a a spreadsheet and they have to because it's a and they have to because it's a and they have to because it's a business. But um expertise in store, business. But um expertise in store, business. But um expertise in store, staff in store, it stopped being a staff in store, it stopped being a staff in store, it stopped being a priority years ago. And some and here priority years ago. And some and here priority years ago. And some and here and here's my point to give it back to and here's my point to give it back to and here's my point to give it back to you is what if you is what if you is what if you were not in these stores 15 years you were not in these stores 15 years you were not in these stores 15 years ago? What if that's not your experience?

ago? What if that's not your experience? ago? What if that's not your experience? I think it's a problem because I think I I think it's a problem because I think I I think it's a problem because I think I had a better experience. But if you go had a better experience. But if you go had a better experience. But if you go in now and your expectation is I did my in now and your expectation is I did my in now and your expectation is I did my research online. research online. research online. >> I know what I want. I just want to touch >> I know what I want. I just want to touch >> I know what I want. I just want to touch the thing and I know that no one is the thing and I know that no one is the thing and I know that no one is going to help me. And if they do, they going to help me. And if they do, they going to help me. And if they do, they don't know what I'm talking about. And don't know what I'm talking about. And don't know what I'm talking about. And you have a great experience. you have a great experience. you have a great experience. You know, man, You know, man, You know, man, >> that's that's that that's that's that's >> that's that's that that's that's that's >> that's that's that that's that's that's my that's my rant. We have my that's my rant. We have my that's my rant. We have >> You're such an back then. Have you not >> You're such an back then. Have you not >> You're such an back then. Have you not watched Idiocracy? watched Idiocracy? watched Idiocracy? >> Blows up, man. What are you talking >> Blows up, man. What are you talking >> Blows up, man. What are you talking about? about? about? >> Welcome to Costco. I love you. >> Welcome to Costco. I love you. >> Welcome to Costco. I love you. >> Oh my god. >> Oh my god. >> Oh my god. >> But I think the Costco, >> But I think the Costco, >> But I think the Costco, >> right? No, I I I totally agree. But I >> right? No, I I I totally agree. But I >> right? No, I I I totally agree. But I think the issue, you know, we took the think the issue, you know, we took the think the issue, you know, we took the complexity out of the the role and put complexity out of the the role and put complexity out of the the role and put it in the process of where now I can it in the process of where now I can it in the process of where now I can slot anyone there because the turnover slot anyone there because the turnover slot anyone there because the turnover is so high. But not to but really can is so high. But not to but really can is so high. But not to but really can you make a living wage doing that? If you make a living wage doing that? If you make a living wage doing that? If you have technical skills and you really you have technical skills and you really you have technical skills and you really understand interlacing and 720p versus understand interlacing and 720p versus understand interlacing and 720p versus 4K and whatever, you're going to take 4K and whatever, you're going to take 4K and whatever, you're going to take those skills and market yourself for those skills and market yourself for those skills and market yourself for something that probably gives you more something that probably gives you more something that probably gives you more money. So again, this is a great segue money. So again, this is a great segue money. So again, this is a great segue because this whole week it has I've been because this whole week it has I've been because this whole week it has I've been focused a lot on what are the skills for focused a lot on what are the skills for focused a lot on what are the skills for the future? What is that future of work?

the future? What is that future of work? the future? What is that future of work? We had a hackathon, you know, with We had a hackathon, you know, with We had a hackathon, you know, with Nvidia and Dell this week and, you know, Nvidia and Dell this week and, you know, Nvidia and Dell this week and, you know, lots of great ideas and it was very lots of great ideas and it was very lots of great ideas and it was very apparent of where the skill sets are apparent of where the skill sets are apparent of where the skill sets are going. You know, meatronics is a skill going. You know, meatronics is a skill going. You know, meatronics is a skill I'm trying to have having hard time I'm trying to have having hard time I'm trying to have having hard time finding. I have a 17-year-old that's now finding. I have a 17-year-old that's now finding. I have a 17-year-old that's now a senior in high school that's applying a senior in high school that's applying a senior in high school that's applying to college and what do I guide him on? to college and what do I guide him on? to college and what do I guide him on? What do you focus on? What skills are What do you focus on? What skills are What do you focus on? What skills are going to be there 5 years from now? I going to be there 5 years from now? I going to be there 5 years from now? I sat down with Dr. Stephen Rick at Nvidia sat down with Dr. Stephen Rick at Nvidia sat down with Dr. Stephen Rick at Nvidia for dinner and we talked about well you for dinner and we talked about well you for dinner and we talked about well you still need you know compsai's a still need you know compsai's a still need you know compsai's a engineering amazing skill because it engineering amazing skill because it engineering amazing skill because it structures problem solving. Yeah, structures problem solving. Yeah, structures problem solving. Yeah, >> whether AI takes that away, what are the >> whether AI takes that away, what are the >> whether AI takes that away, what are the skills that our listeners, our kids, our skills that our listeners, our kids, our skills that our listeners, our kids, our friends, how do we reskill ourselves or friends, how do we reskill ourselves or friends, how do we reskill ourselves or guide people on what are the skills of guide people on what are the skills of guide people on what are the skills of tomorrow with IoT, AI, the physical AI, tomorrow with IoT, AI, the physical AI, tomorrow with IoT, AI, the physical AI, you know, the the mechanical world, the you know, the the mechanical world, the you know, the the mechanical world, the electronic world, etc. that will not electronic world, etc. that will not electronic world, etc. that will not make you irrelevant.

make you irrelevant. make you irrelevant. >> Yeah. Well, you know, I think it's u >> Yeah. Well, you know, I think it's u >> Yeah. Well, you know, I think it's u it's a missed opportunity. I I I think it's a missed opportunity. I I I think it's a missed opportunity. I I I think if you you if you you if you you assume that AI is going to take away all assume that AI is going to take away all assume that AI is going to take away all the jobs, which I think is becoming the the jobs, which I think is becoming the the jobs, which I think is becoming the talk track these days, then and you're talk track these days, then and you're talk track these days, then and you're an organization that subscribes to that an organization that subscribes to that an organization that subscribes to that and then starts your shaping your future and then starts your shaping your future and then starts your shaping your future business strategy on that, I think business strategy on that, I think business strategy on that, I think you're going to be in trouble. And you you're going to be in trouble. And you you're going to be in trouble. And you know, case in point, like you go to a know, case in point, like you go to a know, case in point, like you go to a Home Depot, man, back in the day, right? Home Depot, man, back in the day, right? Home Depot, man, back in the day, right? Talking about back in the day, you had Talking about back in the day, you had Talking about back in the day, you had people who knew knew their stuff. They people who knew knew their stuff. They people who knew knew their stuff. They knew they didn't have to, you know, knew they didn't have to, you know, knew they didn't have to, you know, bring up their smartphone or their bring up their smartphone or their bring up their smartphone or their little Homer app to figure out which little Homer app to figure out which little Homer app to figure out which aisle of product was in. And if you had aisle of product was in. And if you had aisle of product was in. And if you had any question about how do I do this or any question about how do I do this or any question about how do I do this or hey, look, I I have this uh thing hey, look, I I have this uh thing hey, look, I I have this uh thing happening in the wall of my house, one happening in the wall of my house, one happening in the wall of my house, one of the walls of my house. What do you of the walls of my house. What do you of the walls of my house. What do you think it is? what do I do? These people think it is? what do I do? These people think it is? what do I do? These people actually knew what you should do, what actually knew what you should do, what actually knew what you should do, what you should buy and then point you to the you should buy and then point you to the you should buy and then point you to the solution uh based on their own solution uh based on their own solution uh based on their own experience, right? And many of them had experience, right? And many of them had experience, right? And many of them had experience. They're like a for deployed experience. They're like a for deployed experience. They're like a for deployed engineer engineer engineer >> and what a miss what cuz you know >> and what a miss what cuz you know >> and what a miss what cuz you know everything hindsight is 2020 but what a everything hindsight is 2020 but what a everything hindsight is 2020 but what a great opportunity if 101 15 years ago great opportunity if 101 15 years ago great opportunity if 101 15 years ago >> Home Depot had a had to create a YouTube

>> Home Depot had a had to create a YouTube >> Home Depot had a had to create a YouTube channel where the drywall guy the the channel where the drywall guy the the channel where the drywall guy the the the drill comparison the waterproofing the drill comparison the waterproofing the drill comparison the waterproofing the DIY stuff the DIY stuff the DIY stuff >> and they would just had a library >> and they would just had a library >> and they would just had a library >> people don't So here's the thing What >> people don't So here's the thing What >> people don't So here's the thing What what ends up happening is you go there, what ends up happening is you go there, what ends up happening is you go there, you're looking for a solution, you're you're looking for a solution, you're you're looking for a solution, you're wondering what you need to buy and wondering what you need to buy and wondering what you need to buy and there's no one there to help you there's no one there to help you there's no one there to help you [snorts] and you loiter for a long time [snorts] and you loiter for a long time [snorts] and you loiter for a long time searching for the solution and then they searching for the solution and then they searching for the solution and then they don't have people to help you don't have people to help you don't have people to help you >> because they hunt those people down in >> because they hunt those people down in >> because they hunt those people down in there. Yeah. little experience has there. Yeah. little experience has there. Yeah. little experience has turned terrible turned terrible turned terrible >> and um >> and um >> and um >> but again terrible because we we know we >> but again terrible because we we know we >> but again terrible because we we know we we we think we had it better we we think we had it better we we think we had it better >> if you had it better. >> if you had it better. >> if you had it better. >> I know I'm just playing both sid both >> I know I'm just playing both sid both >> I know I'm just playing both sid both sides of the coin that if you if you sides of the coin that if you if you sides of the coin that if you if you don't know that that's how it was. You don't know that that's how it was. You don't know that that's how it was. You just kind of know like okay just kind of know like okay just kind of know like okay >> it is what it is. But here's uh sorry >> it is what it is. But here's uh sorry >> it is what it is. But here's uh sorry Devin before this Devin before this Devin before this >> my point is this. Costco will still >> my point is this. Costco will still >> my point is this. Costco will still survive according to idiocracy. So, survive according to idiocracy. So, survive according to idiocracy. So, you're wrong there. You you're wrong there. You you're wrong there. You >> 100%. But here's here's another thing, >> 100%. But here's here's another thing, >> 100%. But here's here's another thing, Leonard. Back to your example. I can go Leonard. Back to your example. I can go Leonard. Back to your example. I can go to Home Depot, ask someone, hey, how do to Home Depot, ask someone, hey, how do to Home Depot, ask someone, hey, how do I do this? And they will help me and, I do this? And they will help me and, I do this? And they will help me and, you know, send me on my way with you know, send me on my way with you know, send me on my way with everything I needed. Now everything I needed. Now everything I needed. Now there there's so there's so there's so there there's so there's so there's so there there's so there's so there's so much text on the internet that has been much text on the internet that has been much text on the internet that has been created by a bot and agent whatever and

created by a bot and agent whatever and created by a bot and agent whatever and then it's getting scrapped by another then it's getting scrapped by another then it's getting scrapped by another bot agent whatever that the first bot agent whatever that the first bot agent whatever that the first 150,000 hits 150,000 hits 150,000 hits were not from an experienced person that were not from an experienced person that were not from an experienced person that has done drywall before. Yeah. And it's has done drywall before. Yeah. And it's has done drywall before. Yeah. And it's like, yes, take a 2x4 like, yes, take a 2x4 like, yes, take a 2x4 with um with wood screws for an indoor with um with wood screws for an indoor with um with wood screws for an indoor application on concrete and it it's it application on concrete and it it's it application on concrete and it it's it sucks. sucks. sucks. >> Yeah. >> Yeah. >> Yeah. >> So th this is um Anyway, I'm just you >> So th this is um Anyway, I'm just you >> So th this is um Anyway, I'm just you know, I just came really negative today. know, I just came really negative today. know, I just came really negative today. I apologize. I apologize. I apologize. >> No, no, it's >> No, no, it's >> No, no, it's >> the past is better. [laughter] >> the past is better. [laughter] >> the past is better. [laughter] But the but this gets us to the point is But the but this gets us to the point is But the but this gets us to the point is is this are those skills relevant is this are those skills relevant is this are those skills relevant anymore because I have all the answers anymore because I have all the answers anymore because I have all the answers here. You know if I want to if I have a here. You know if I want to if I have a here. You know if I want to if I have a project I can get the recipe book of all project I can get the recipe book of all project I can get the recipe book of all the things I need. The only thing I go the things I need. The only thing I go the things I need. The only thing I go to Home Depot is where do I find this to Home Depot is where do I find this to Home Depot is where do I find this particular thing? particular thing? particular thing? >> And you know you go into a Best Buy and >> And you know you go into a Best Buy and >> And you know you go into a Best Buy and I already have all the pricing of all I already have all the pricing of all I already have all the pricing of all the products. I have all the reviews of, the products. I have all the reviews of, the products. I have all the reviews of, you know, is it a OLED versus, you know, you know, is it a OLED versus, you know, you know, is it a OLED versus, you know, um, whatever the newest technology is, um, whatever the newest technology is, um, whatever the newest technology is, um, for my environment and then I can do um, for my environment and then I can do um, for my environment and then I can do a virtual, you know, view of what that a virtual, you know, view of what that a virtual, you know, view of what that TV would look like in my room. These are TV would look like in my room. These are TV would look like in my room. These are things that, you know, has technology things that, you know, has technology things that, you know, has technology advanced to where we don't need that advanced to where we don't need that advanced to where we don't need that expertise and the skills because we have expertise and the skills because we have expertise and the skills because we have expertise of almost everything in the expertise of almost everything in the expertise of almost everything in the palm of our hand.

palm of our hand. palm of our hand. >> Here's the issue. you you are decoupling >> Here's the issue. you you are decoupling >> Here's the issue. you you are decoupling >> the the necessity of information for >> the the necessity of information for >> the the necessity of information for again I want to buy a product you know again I want to buy a product you know again I want to buy a product you know all these things that I used to ask all these things that I used to ask all these things that I used to ask someone now it's just you know on a someone now it's just you know on a someone now it's just you know on a smartphone smartphone smartphone from the very factual issue that a lot from the very factual issue that a lot from the very factual issue that a lot of the information that we get of the information that we get of the information that we get automatically automatically automatically we used to go ask a person in a store we used to go ask a person in a store we used to go ask a person in a store and what we're saying is we're going to and what we're saying is we're going to and what we're saying is we're going to get rid of all these jobs and we don't get rid of all these jobs and we don't get rid of all these jobs and we don't need any of these skills because we have need any of these skills because we have need any of these skills because we have this but we're not doing anything to this but we're not doing anything to this but we're not doing anything to replace all the people that we're replace all the people that we're replace all the people that we're displacing. So, so and that's the thing displacing. So, so and that's the thing displacing. So, so and that's the thing and and and and I think that's the issue and and and and I think that's the issue and and and and I think that's the issue that we cannot we cannot have just one that we cannot we cannot have just one that we cannot we cannot have just one side of the of the conversation. Um, I side of the of the conversation. Um, I side of the of the conversation. Um, I think AI is an um it's a great tool and think AI is an um it's a great tool and think AI is an um it's a great tool and I think we should continue to invest in I think we should continue to invest in I think we should continue to invest in it but not enough is plenty is discussed it but not enough is plenty is discussed it but not enough is plenty is discussed about what will happen if the jobs about what will happen if the jobs about what will happen if the jobs disappear on Monday morning. that's disappear on Monday morning. that's disappear on Monday morning. that's always top of mind. But when it comes to always top of mind. But when it comes to always top of mind. But when it comes to uh regulation and laws and implementing uh regulation and laws and implementing uh regulation and laws and implementing you know processes so that if that you know processes so that if that you know processes so that if that happens things don't fall wayside very happens things don't fall wayside very happens things don't fall wayside very little is being done there and and I little is being done there and and I little is being done there and and I think uh I I think that's the that's the think uh I I think that's the that's the think uh I I think that's the that's the issue we not us but we we we are afraid

issue we not us but we we we are afraid issue we not us but we we we are afraid not now not that we're not going to know not now not that we're not going to know not now not that we're not going to know the difference between 720p and 4K and the difference between 720p and 4K and the difference between 720p and 4K and LEDs and Samsung and not that is what LEDs and Samsung and not that is what LEDs and Samsung and not that is what happens happens happens >> yeah to Costco if if it's all automated. >> yeah to Costco if if it's all automated. >> yeah to Costco if if it's all automated. If I go tomorrow Costco and it's all If I go tomorrow Costco and it's all If I go tomorrow Costco and it's all selfch checkout and they don't have the selfch checkout and they don't have the selfch checkout and they don't have the lady that checks my receipt and I I lady that checks my receipt and I I lady that checks my receipt and I I think she got it but you know I never think she got it but you know I never think she got it but you know I never steal anything. steal anything. steal anything. >> Yeah. >> Yeah. >> Yeah. >> It's the evolution of work and it's a >> It's the evolution of work and it's a >> It's the evolution of work and it's a shift to a different skill set and that shift to a different skill set and that shift to a different skill set and that I think that's a foundational thing of I think that's a foundational thing of I think that's a foundational thing of what do we replace it with? What are the what do we replace it with? What are the what do we replace it with? What are the new skill set areas that we focus on? So new skill set areas that we focus on? So new skill set areas that we focus on? So let's give an example. you know, robot let's give an example. you know, robot let's give an example. you know, robot dogs, you know, let's bring it back to dogs, you know, let's bring it back to dogs, you know, let's bring it back to IoT. So, if I, you know, so going back IoT. So, if I, you know, so going back IoT. So, if I, you know, so going back and replacing, let's just say, you know, and replacing, let's just say, you know, and replacing, let's just say, you know, you're replacing security guards with a you're replacing security guards with a you're replacing security guards with a robot dog. And we had this discussion robot dog. And we had this discussion robot dog. And we had this discussion with our data centers. And so they said, with our data centers. And so they said, with our data centers. And so they said, "Well, if we use drones and robots and "Well, if we use drones and robots and "Well, if we use drones and robots and you know, let's say what does a security you know, let's say what does a security you know, let's say what does a security guard make? 60 to 80 bucks an hour. guard make? 60 to 80 bucks an hour. guard make? 60 to 80 bucks an hour. Let's say I may reduce that workforce, Let's say I may reduce that workforce, Let's say I may reduce that workforce, but then now I have to hire a whole but then now I have to hire a whole but then now I have to hire a whole bunch of different, you know, mechronic bunch of different, you know, mechronic bunch of different, you know, mechronic engineers to go maintain to program engineers to go maintain to program engineers to go maintain to program them. Those skills are hard to find them. Those skills are hard to find them. Those skills are hard to find right now. They cost more. Um, am I right now. They cost more. Um, am I right now. They cost more. Um, am I going to find an ROI for bringing in going to find an ROI for bringing in going to find an ROI for bringing in physical AI when you know Bob who's been physical AI when you know Bob who's been physical AI when you know Bob who's been loyal to me for all these years does a loyal to me for all these years does a loyal to me for all these years does a good enough job. And so it's a shift in good enough job. And so it's a shift in good enough job. And so it's a shift in the skills. Are we going to get there to the skills. Are we going to get there to the skills. Are we going to get there to where we're going to need these people where we're going to need these people where we're going to need these people that, you know, drone pilots and people

that, you know, drone pilots and people that, you know, drone pilots and people that can analyze vision systems and that can analyze vision systems and that can analyze vision systems and create and integrate the process with create and integrate the process with create and integrate the process with mechanics? Or are we just going to mechanics? Or are we just going to mechanics? Or are we just going to continue to do it the oldfashioned way continue to do it the oldfashioned way continue to do it the oldfashioned way with, you know, flesh and blood? with, you know, flesh and blood? with, you know, flesh and blood? Wow. Wow. Wow. >> Yeah, >> Yeah, >> Yeah, >> it's a good point. The cost. You're >> it's a good point. The cost. You're >> it's a good point. The cost. You're right. The the dog and the maintenance right. The the dog and the maintenance right. The the dog and the maintenance and everything probably cost more than and everything probably cost more than and everything probably cost more than Bob. Bob. Bob. >> Um yeah, it was loyal. Not that loyalty >> Um yeah, it was loyal. Not that loyalty >> Um yeah, it was loyal. Not that loyalty seems to mean anything anymore, seems to mean anything anymore, seems to mean anything anymore, >> right? You know, >> right? You know, >> right? You know, >> except Jerry Maguire. She was loyal. >> except Jerry Maguire. She was loyal. >> except Jerry Maguire. She was loyal. >> You got to go to disc on that one, guys. >> You got to go to disc on that one, guys. >> You got to go to disc on that one, guys. >> Time to go to Blu-ray. But does she have >> Time to go to Blu-ray. But does she have >> Time to go to Blu-ray. But does she have the the the >> claw? [laughter] >> By the time we get rid we get rid of all >> By the time we get rid we get rid of all the jobs the jobs the jobs >> and the data center guys, they're going >> and the data center guys, they're going >> and the data center guys, they're going to need lots of dogs to keep regular to need lots of dogs to keep regular to need lots of dogs to keep regular people from going into there and just people from going into there and just people from going into there and just setting the whole place on fire. setting the whole place on fire. setting the whole place on fire. >> But yeah, one thing I just want to um >> But yeah, one thing I just want to um >> But yeah, one thing I just want to um add here. I mean I so Devin I don't add here. I mean I so Devin I don't add here. I mean I so Devin I don't think it's necessarily expertise that think it's necessarily expertise that think it's necessarily expertise that you have on your phone or in these LLMs you have on your phone or in these LLMs you have on your phone or in these LLMs cuz they don't have experience and you cuz they don't have experience and you cuz they don't have experience and you know to your point uh you know David uh know to your point uh you know David uh know to your point uh you know David uh how uh I mean these things drift and the how uh I mean these things drift and the how uh I mean these things drift and the the consensus can become wrong uh the consensus can become wrong uh the consensus can become wrong uh there's are there are certain you know there's are there are certain you know there's are there are certain you know common facts or information or um common facts or information or um common facts or information or um knowledge that uh will persist. But the

knowledge that uh will persist. But the knowledge that uh will persist. But the thing about um that I think thing about um that I think thing about um that I think practitioners out there need to be practitioners out there need to be practitioners out there need to be cautious about is assuming that you know cautious about is assuming that you know cautious about is assuming that you know they do have human expertise and they do have human expertise and they do have human expertise and experience and they don't. That's experience and they don't. That's experience and they don't. That's completely different. I recently had a completely different. I recently had a completely different. I recently had a conversation with a uh forward deployed conversation with a uh forward deployed conversation with a uh forward deployed engineering company [laughter] that does engineering company [laughter] that does engineering company [laughter] that does all this AI stuff. all this AI stuff. all this AI stuff. >> Exactly that conversation. Right. Right. >> Exactly that conversation. Right. Right. >> Exactly that conversation. Right. Right. One of the difficulties that actually a One of the difficulties that actually a One of the difficulties that actually a lot of practitioners have is helping lot of practitioners have is helping lot of practitioners have is helping their clients understand that these their clients understand that these their clients understand that these things can't do magical stuff that things can't do magical stuff that things can't do magical stuff that you're expecting cuz they'll get this you're expecting cuz they'll get this you're expecting cuz they'll get this RFP with all this ridiculous [ __ ] in it. RFP with all this ridiculous [ __ ] in it. RFP with all this ridiculous [ __ ] in it. >> [laughter] >> [laughter] >> [laughter] >> they have to try to convince them, hey, >> they have to try to convince them, hey, >> they have to try to convince them, hey, look, these are these are not reasonable look, these are these are not reasonable look, these are these are not reasonable things and maybe you need to adjust uh things and maybe you need to adjust uh things and maybe you need to adjust uh some of your requirements here cuz no some of your requirements here cuz no some of your requirements here cuz no one should be able to deliver on any of one should be able to deliver on any of one should be able to deliver on any of this, right? And so it puts people that this, right? And so it puts people that this, right? And so it puts people that are in an open bid situation in a are in an open bid situation in a are in an open bid situation in a difficult buy because they have to difficult buy because they have to difficult buy because they have to somehow uh up the you know uh up the somehow uh up the you know uh up the somehow uh up the you know uh up the next guy in order to win the business next guy in order to win the business next guy in order to win the business and there's this incentive to exaggerate and there's this incentive to exaggerate and there's this incentive to exaggerate and overpromise and that's when you get and overpromise and that's when you get and overpromise and that's when you get into problems. But then the downside of into problems. But then the downside of into problems. But then the downside of it is if you don't exaggerate you could it is if you don't exaggerate you could it is if you don't exaggerate you could lose the business. And we've seen this lose the business. And we've seen this lose the business. And we've seen this happen time and time again. It's just happen time and time again. It's just happen time and time again. It's just now it's very very exaggerated. So this now it's very very exaggerated. So this now it's very very exaggerated. So this is another reason why hype is so bad. It

is another reason why hype is so bad. It is another reason why hype is so bad. It it sets these ridiculous expectations in it sets these ridiculous expectations in it sets these ridiculous expectations in the buyer's mind about what can be done the buyer's mind about what can be done the buyer's mind about what can be done uh you know possible when most of it is uh you know possible when most of it is uh you know possible when most of it is impossible and then it puts the impossible and then it puts the impossible and then it puts the practitioner who actually knows what practitioner who actually knows what practitioner who actually knows what they're doing at a disadvantage. they're doing at a disadvantage. they're doing at a disadvantage. >> And so that's the difference between >> And so that's the difference between >> And so that's the difference between knowledge and uh you know knowledge and uh you know knowledge and uh you know >> expertise. expertise. >> expertise. expertise. >> expertise. expertise. >> I I will take I will take your example >> I I will take I will take your example >> I I will take I will take your example and bring back Devon's point of and bring back Devon's point of and bring back Devon's point of transferable skills and what are the transferable skills and what are the transferable skills and what are the skills that matter. skills that matter. skills that matter. >> Um >> Um >> Um if for practitioners for people with if for practitioners for people with if for practitioners for people with expertise in pick your category of RFIs expertise in pick your category of RFIs expertise in pick your category of RFIs and RFPs and RFPs and RFPs >> one of the things that we would always >> one of the things that we would always >> one of the things that we would always look for is what's the language that look for is what's the language that look for is what's the language that reads like the other person's product, reads like the other person's product, reads like the other person's product, right? And if you've done enough of right? And if you've done enough of right? And if you've done enough of these, you know exactly what I'm talking these, you know exactly what I'm talking these, you know exactly what I'm talking about where all of a sudden out out of about where all of a sudden out out of about where all of a sudden out out of 33 pages, there's like four things that 33 pages, there's like four things that 33 pages, there's like four things that this does that I'm like, "Wait a minute.

this does that I'm like, "Wait a minute. this does that I'm like, "Wait a minute. I know I know who wrote this, right? I know I know who wrote this, right? I know I know who wrote this, right? >> Do you support PL/SQL?" >> So, >> So, >> oh [ __ ] If your practitioner, I think >> oh [ __ ] If your practitioner, I think >> oh [ __ ] If your practitioner, I think if you are an expert at something, maybe if you are an expert at something, maybe if you are an expert at something, maybe it's just that maybe I'm an expert at at it's just that maybe I'm an expert at at it's just that maybe I'm an expert at at RFIs and RFPs and proposals for the RFIs and RFPs and proposals for the RFIs and RFPs and proposals for the federal government in the category of federal government in the category of federal government in the category of defense. Like that's your thing. That's defense. Like that's your thing. That's defense. Like that's your thing. That's what you need to be shouting from the what you need to be shouting from the what you need to be shouting from the rooftops because you will catch you have rooftops because you will catch you have rooftops because you will catch you have the expertise the expertise the expertise >> to be able to catch something like that >> to be able to catch something like that >> to be able to catch something like that and then act accordingly. What do I want and then act accordingly. What do I want and then act accordingly. What do I want to do? Do I want to win this bid? How do to do? Do I want to win this bid? How do to do? Do I want to win this bid? How do I do it? Do I have a human conversation I do it? Do I have a human conversation I do it? Do I have a human conversation and tell Devon, "Hey man, here's the and tell Devon, "Hey man, here's the and tell Devon, "Hey man, here's the thing. I want to bid on this, but these thing. I want to bid on this, but these thing. I want to bid on this, but these four things, they don't exist. So, four things, they don't exist. So, four things, they don't exist. So, here's what I here, you know, here's my here's what I here, you know, here's my here's what I here, you know, here's my counter offer. Do you really um so it's counter offer. Do you really um so it's counter offer. Do you really um so it's really really true, demonstrable really really true, demonstrable really really true, demonstrable human expertise is what's going to save human expertise is what's going to save human expertise is what's going to save us. The problem is it's not going to us. The problem is it's not going to us. The problem is it's not going to save all of us. If I'm an expert at save all of us. If I'm an expert at save all of us. If I'm an expert at brew, I don't know, sweeping floors."

brew, I don't know, sweeping floors." brew, I don't know, sweeping floors." No, No, No, >> which I am, by the way. Uh, [laughter] >> which I am, by the way. Uh, [laughter] >> which I am, by the way. Uh, [laughter] >> that's not gonna get >> that's not gonna get >> that's not gonna get >> pretty good at it, too. >> pretty good at it, too. >> pretty good at it, too. >> But you're AI proofed. >> But you're AI proofed. >> But you're AI proofed. [laughter] [laughter] [laughter] >> You're >> You're >> You're AI proof. AI proof. AI proof. >> Yeah, I'll take it back. >> Yeah, I'll take it back. >> Yeah, I'll take it back. >> Yeah. >> Yeah. >> Yeah. >> All right. I just want to stir the pot >> All right. I just want to stir the pot >> All right. I just want to stir the pot and go back a few segments here. Home and go back a few segments here. Home and go back a few segments here. Home Depot. I was in I go to Home Depot all Depot. I was in I go to Home Depot all Depot. I was in I go to Home Depot all the time and there's a lot of people the time and there's a lot of people the time and there's a lot of people there and they're brilliant and they there and they're brilliant and they there and they're brilliant and they actually do answer the questions that actually do answer the questions that actually do answer the questions that you guys said they don't do anymore. So you guys said they don't do anymore. So you guys said they don't do anymore. So that that's my experience. It's probably that that's my experience. It's probably that that's my experience. It's probably not universal, but the one by us like not universal, but the one by us like not universal, but the one by us like Yep. It's on aisle 26 section A and Yep. It's on aisle 26 section A and Yep. It's on aisle 26 section A and there and there's where the quarterinch there and there's where the quarterinch there and there's where the quarterinch screw is. There's people that are studs screw is. There's people that are studs screw is. There's people that are studs which is great. I also remember the which is great. I also remember the which is great. I also remember the first thing that started hurting, let's first thing that started hurting, let's first thing that started hurting, let's just say Home Depot kind of people or just say Home Depot kind of people or just say Home Depot kind of people or auto repair people. Before AI came along auto repair people. Before AI came along auto repair people. Before AI came along to replace them, YouTube came along to to replace them, YouTube came along to to replace them, YouTube came along to replace them. And I can't tell you how replace them. And I can't tell you how replace them. And I can't tell you how many people have learned how to do all many people have learned how to do all many people have learned how to do all kinds of crazy [ __ ] because of YouTube.

kinds of crazy [ __ ] because of YouTube. kinds of crazy [ __ ] because of YouTube. There are people who open their own car There are people who open their own car There are people who open their own car repair stores, body, you know, and 100% repair stores, body, you know, and 100% repair stores, body, you know, and 100% based on YouTube. Um, I've been to I based on YouTube. Um, I've been to I based on YouTube. Um, I've been to I remember one time going to a oil change remember one time going to a oil change remember one time going to a oil change place and said and they say they do some place and said and they say they do some place and said and they say they do some other stuff and the woman like pulled other stuff and the woman like pulled other stuff and the woman like pulled out her smartphone and found the YouTube out her smartphone and found the YouTube out her smartphone and found the YouTube video that showed how to fix this for video that showed how to fix this for video that showed how to fix this for that particular model farm. That is a that particular model farm. That is a that particular model farm. That is a huge real thing and it's actually been huge real thing and it's actually been huge real thing and it's actually been going on for a long time. going on for a long time. going on for a long time. >> YouTube has because and it's because of >> YouTube has because and it's because of >> YouTube has because and it's because of humans. Obviously, there's some good in humans. Obviously, there's some good in humans. Obviously, there's some good in the world. A lot of people with a lot of the world. A lot of people with a lot of the world. A lot of people with a lot of skills for whatever reason make videos skills for whatever reason make videos skills for whatever reason make videos to tell you how to fix this certain to tell you how to fix this certain to tell you how to fix this certain thing. I need to change the fan above my thing. I need to change the fan above my thing. I need to change the fan above my shower. Somebody made a video and then shower. Somebody made a video and then shower. Somebody made a video and then to your point earlier then AI has to your point earlier then AI has to your point earlier then AI has scraped it off and done it 300 more scraped it off and done it 300 more scraped it off and done it 300 more times and it's like I'm the expert now. times and it's like I'm the expert now. times and it's like I'm the expert now. Um back to the Best Buy having to change Um back to the Best Buy having to change Um back to the Best Buy having to change around and all that kind of stuff. around and all that kind of stuff. around and all that kind of stuff. Remember the first threat the internet Remember the first threat the internet Remember the first threat the internet was the threat. If you remember did you was the threat. If you remember did you was the threat. If you remember did you remember? Obviously, we used to have remember? Obviously, we used to have remember? Obviously, we used to have this wonderful place called Fries this wonderful place called Fries this wonderful place called Fries Electronics all over the place.

Electronics all over the place. Electronics all over the place. >> Yes. >> Yes. >> Yes. >> And of course, I'm going there. >> And of course, I'm going there. >> And of course, I'm going there. >> Yeah. Yeah. Yeah. No, I know. I know. >> Yeah. Yeah. Yeah. No, I know. I know. >> Yeah. Yeah. Yeah. No, I know. I know. >> What did you start seeing after a while? >> What did you start seeing after a while? >> What did you start seeing after a while? A big banner on the front of all the A big banner on the front of all the A big banner on the front of all the Fries Electronics that says internet Fries Electronics that says internet Fries Electronics that says internet prices will beat Amazon. And that was prices will beat Amazon. And that was prices will beat Amazon. And that was the stress. And then in the end, they the stress. And then in the end, they the stress. And then in the end, they went out of business cuz they couldn't went out of business cuz they couldn't went out of business cuz they couldn't compete on price. And the only place I compete on price. And the only place I compete on price. And the only place I know that's still a computer store that know that's still a computer store that know that's still a computer store that I think it's kind of a chain that they I think it's kind of a chain that they I think it's kind of a chain that they have super experts. Have you ever heard have super experts. Have you ever heard have super experts. Have you ever heard of MicroEnter? of MicroEnter? of MicroEnter? >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> All right. It's not as big as a a prize, >> All right. It's not as big as a a prize, >> All right. It's not as big as a a prize, but it's hardcore computer and those but it's hardcore computer and those but it's hardcore computer and those guys are on it. They they know their guys are on it. They they know their guys are on it. They they know their stuff. I love MicroEnter. Thank god stuff. I love MicroEnter. Thank god stuff. I love MicroEnter. Thank god there's a few of those left. There you there's a few of those left. There you there's a few of those left. There you go. That's all I got. go. That's all I got. go. That's all I got. >> See there's still Micro Center near me. >> See there's still Micro Center near me. >> See there's still Micro Center near me. What one of the reasons that fries went What one of the reasons that fries went What one of the reasons that fries went under? Um, there was some financial under? Um, there was some financial under? Um, there was some financial engineering. engineering. engineering. >> The return policy the return policy. It >> The return policy the return policy. It >> The return policy the return policy. It was too liberal.

was too liberal. was too liberal. >> You you I'll let you look it up, but it >> You you I'll let you look it up, but it >> You you I'll let you look it up, but it involves I'll leave you the cookies. involves I'll leave you the cookies. involves I'll leave you the cookies. There was financial engineering by an There was financial engineering by an There was financial engineering by an executive who loved Vegas. executive who loved Vegas. executive who loved Vegas. >> I'm going to let you guys do research >> I'm going to let you guys do research >> I'm going to let you guys do research there, but I have fond memories of Fry there, but I have fond memories of Fry there, but I have fond memories of Fry Electronics, Bourbon, California. We had Electronics, Bourbon, California. We had Electronics, Bourbon, California. We had an UFO that had crashed to the ceiling an UFO that had crashed to the ceiling an UFO that had crashed to the ceiling right above the and you can get right above the and you can get right above the and you can get motherboard and up and put together your motherboard and up and put together your motherboard and up and put together your own thing. Then have the friend that had own thing. Then have the friend that had own thing. Then have the friend that had copied that uh Microsoft OS like 900,000 copied that uh Microsoft OS like 900,000 copied that uh Microsoft OS like 900,000 times with the code that still worked. times with the code that still worked. times with the code that still worked. And that's how I put together my first And that's how I put together my first And that's how I put together my first rig. rig. rig. >> You miss that? Don't you miss that? And >> You miss that? Don't you miss that? And >> You miss that? Don't you miss that? And and there used to be in the '90s for and there used to be in the '90s for and there used to be in the '90s for sure, there used to be tons of like I sure, there used to be tons of like I sure, there used to be tons of like I would call them mom and pop computer would call them mom and pop computer would call them mom and pop computer stores everywhere where you build your stores everywhere where you build your stores everywhere where you build your own computer, you know, or they're own computer, you know, or they're own computer, you know, or they're building it. And because building a PC building it. And because building a PC building it. And because building a PC became something that was approachable, became something that was approachable, became something that was approachable, like you could do it. like you could do it. like you could do it. >> It's like, oh, this motherboard pop in >> It's like, oh, this motherboard pop in >> It's like, oh, this motherboard pop in this RAM. I've got this new Vasa local this RAM. I've got this new Vasa local this RAM. I've got this new Vasa local bus video card with 2 meg of VRAM and bus video card with 2 meg of VRAM and bus video card with 2 meg of VRAM and I'm going to whatever and I've got the I'm going to whatever and I've got the I'm going to whatever and I've got the ultimate 48666.

ultimate 48666. ultimate 48666. You know >> I had two CD ROM slots. >> I had two CD ROM slots. Hey, so remember Hey, so remember Hey, so remember beating heart beating heart beating heart >> we will beat internet prices is because >> we will beat internet prices is because >> we will beat internet prices is because internet companies for the longest time internet companies for the longest time internet companies for the longest time had an exemption had an exemption had an exemption >> on sales tax >> on sales tax >> on sales tax >> sales tax right >> sales tax right >> sales tax right >> remember that they the technology didn't >> remember that they the technology didn't >> remember that they the technology didn't win out policy killed win out policy killed win out policy killed >> killed them >> killed them >> killed them >> and that's why you know these these you >> and that's why you know these these you >> and that's why you know these these you know I'm going to call them dumb shits know I'm going to call them dumb shits know I'm going to call them dumb shits cuz they really are dumb shits. On CNBC, cuz they really are dumb shits. On CNBC, cuz they really are dumb shits. On CNBC, one particular person who was like one particular person who was like one particular person who was like touting touting touting the what a Amazon Death Star, retail the what a Amazon Death Star, retail the what a Amazon Death Star, retail death star. Guess what? Ecommerce death star. Guess what? Ecommerce death star. Guess what? Ecommerce is still only like 14% of all retail. So is still only like 14% of all retail. So is still only like 14% of all retail. So brick and mortar is still important. And brick and mortar is still important. And brick and mortar is still important. And what what um is ironic is all the what what um is ironic is all the what what um is ironic is all the efforts that Amazon and others including efforts that Amazon and others including efforts that Amazon and others including their Chinese counterparts have tried to their Chinese counterparts have tried to their Chinese counterparts have tried to figure out the physical part of their figure out the physical part of their figure out the physical part of their business. remember because back then business. remember because back then business. remember because back then they were saying well you know there's they were saying well you know there's they were saying well you know there's going to be asset light there's going to going to be asset light there's going to going to be asset light there's going to be no assets in these businesses and be no assets in these businesses and be no assets in these businesses and then you know these analysts discovered then you know these analysts discovered then you know these analysts discovered oh [ __ ] these guys have a lot of uh oh [ __ ] these guys have a lot of uh oh [ __ ] these guys have a lot of uh warehouses and oh [ __ ] they're investing warehouses and oh [ __ ] they're investing warehouses and oh [ __ ] they're investing a lot in logistics and oh [ __ ] you

a lot in logistics and oh [ __ ] you a lot in logistics and oh [ __ ] you they're buying planes and you know uh they're buying planes and you know uh they're buying planes and you know uh delivery trucks and hey wait a minute I delivery trucks and hey wait a minute I delivery trucks and hey wait a minute I thought this was supposed to be some thought this was supposed to be some thought this was supposed to be some magical you softwarebased magical you softwarebased magical you softwarebased company with 90% gross margins. It's not company with 90% gross margins. It's not company with 90% gross margins. It's not a and if you look at, you know, the cost a and if you look at, you know, the cost a and if you look at, you know, the cost structure and the financial structure of structure and the financial structure of structure and the financial structure of Amazon, it was it's really not that much Amazon, it was it's really not that much Amazon, it was it's really not that much better than Walmart. better than Walmart. better than Walmart. And so these are I mean, and we need to And so these are I mean, and we need to And so these are I mean, and we need to remember this because people forget they remember this because people forget they remember this because people forget they forget where their heads were at with forget where their heads were at with forget where their heads were at with e-commerce. And there's a lot of people e-commerce. And there's a lot of people e-commerce. And there's a lot of people out there who don't understand business out there who don't understand business out there who don't understand business models and industry structures. And I models and industry structures. And I models and industry structures. And I encounter this all the time in my own encounter this all the time in my own encounter this all the time in my own consulting is helping people think consulting is helping people think consulting is helping people think through what the what the industry is in through what the what the industry is in through what the what the industry is in terms of his current structure and where terms of his current structure and where terms of his current structure and where it's going. Right? B and I it it's uh it's going. Right? B and I it it's uh it's going. Right? B and I it it's uh this is where one of the fundamental this is where one of the fundamental this is where one of the fundamental issues because your market definition is issues because your market definition is issues because your market definition is based on your understanding of industry based on your understanding of industry based on your understanding of industry structures and and the players the structures and and the players the structures and and the players the business models of the players that are business models of the players that are business models of the players that are in in that industry and um once you get in in that industry and um once you get in in that industry and um once you get that disconnected everything else is that disconnected everything else is that disconnected everything else is wrong wrong wrong >> right and it becomes exponential >> right and it becomes exponential >> right and it becomes exponential >> this convenient >> this convenient >> this convenient >> at all times huh >> at all times huh >> at all times huh >> with something no this con your comment >> with something no this con your comment >> with something no this con your comment conveniently aligned to something I was conveniently aligned to something I was conveniently aligned to something I was reading uh regarding um reading uh regarding um reading uh regarding um a lot of startups that are failing. This

a lot of startups that are failing. This a lot of startups that are failing. This is this is a cross category but a lot of is this is a cross category but a lot of is this is a cross category but a lot of startups that are failing because the startups that are failing because the startups that are failing because the founder founder founder >> had [laughter] >> had [laughter] >> had [laughter] no expertise into the market that they no expertise into the market that they no expertise into the market that they were trying to solve a problem that they were trying to solve a problem that they were trying to solve a problem that they thought was valuable. thought was valuable. thought was valuable. >> Yeah. >> Yeah. >> Yeah. >> But that it's a it's a lot of that. And >> But that it's a it's a lot of that. And >> But that it's a it's a lot of that. And I and I think I mean that's another I and I think I mean that's another I and I think I mean that's another pendulum shift cuz I I think we can come pendulum shift cuz I I think we can come pendulum shift cuz I I think we can come up with examples with a a company whose up with examples with a a company whose up with examples with a a company whose founding team was not the expert in that founding team was not the expert in that founding team was not the expert in that category but solve the problem in an category but solve the problem in an category but solve the problem in an elegant way and and it worked. But I elegant way and and it worked. But I elegant way and and it worked. But I think now because it's easier to I mean think now because it's easier to I mean think now because it's easier to I mean there's not as much uh startup cash as there's not as much uh startup cash as there's not as much uh startup cash as there was five six years ago. But there was five six years ago. But there was five six years ago. But remember it was some crazy days like I remember it was some crazy days like I remember it was some crazy days like I have a napkin connected to satellites. have a napkin connected to satellites. have a napkin connected to satellites. Boom. 10 million. [laughter] Boom. 10 million. [laughter] Boom. 10 million. [laughter] You're goddamn. You're goddamn. You're goddamn. >> Oh okay. [ __ ] That was easy. >> Oh okay. [ __ ] That was easy. >> Oh okay. [ __ ] That was easy. Let me come up with another dumb idea. Let me come up with another dumb idea. Let me come up with another dumb idea. Hey, here's a rocket [laughter] on it.

on it. the promise of easy money. Uh back to uh the promise of easy money. Uh back to uh the promise of easy money. Uh back to uh the comment that uh you triggered from the comment that uh you triggered from the comment that uh you triggered from my headliner is just that that um a lot my headliner is just that that um a lot my headliner is just that that um a lot of the failures that I'm following is of the failures that I'm following is of the failures that I'm following is just folks that had I mean no offense just folks that had I mean no offense just folks that had I mean no offense but they had no business trying to but they had no business trying to but they had no business trying to create a business to solve something in create a business to solve something in create a business to solve something in a market or a sector that they just do a market or a sector that they just do a market or a sector that they just do nothing about. If Rob and I tomorrow we nothing about. If Rob and I tomorrow we nothing about. If Rob and I tomorrow we start the latest and greatest pacemaker start the latest and greatest pacemaker start the latest and greatest pacemaker technology, folks, don't do it. technology, folks, don't do it. technology, folks, don't do it. Don't do it. Don't do it. Don't do it. It will look great. It will work. It It will look great. It will work. It It will look great. It will work. It will turn on battery life for a long will turn on battery life for a long will turn on battery life for a long time. It's just not going to help your time. It's just not going to help your time. It's just not going to help your heartbeat. [laughter] You know, I was I heartbeat. [laughter] You know, I was I heartbeat. [laughter] You know, I was I got this hypothetical I want to throw got this hypothetical I want to throw got this hypothetical I want to throw out there because, you know, L bring up out there because, you know, L bring up out there because, you know, L bring up business models of people not knowing business models of people not knowing business models of people not knowing how to run their business or a P&L or how to run their business or a P&L or how to run their business or a P&L or things like that, right? Let's things like that, right? Let's things like that, right? Let's hypothetically say you had this company hypothetically say you had this company hypothetically say you had this company um and it was $40 trillion in debt. um and it was $40 trillion in debt. um and it was $40 trillion in debt. [laughter] [laughter] [laughter] Would you would you say that it doesn't Would you would you say that it doesn't Would you would you say that it doesn't have a good business model or doesn't have a good business model or doesn't have a good business model or doesn't know how to run a P&L or maybe didn't know how to run a P&L or maybe didn't know how to run a P&L or maybe didn't have the expertise to run a P&L for a have the expertise to run a P&L for a have the expertise to run a P&L for a large company? I'm just large company? I'm just large company? I'm just I would say that I would say that I would say that >> the executive team, they've been kicking >> the executive team, they've been kicking >> the executive team, they've been kicking the can down the road and they're going the can down the road and they're going the can down the road and they're going to sell more bonds next week. It'll be to sell more bonds next week. It'll be to sell more bonds next week. It'll be fine. It'll get to 80 trillion.

fine. It'll get to 80 trillion. fine. It'll get to 80 trillion. >> Yeah, it's it's the free cash flow. >> Yeah, it's it's the free cash flow. >> Yeah, it's it's the free cash flow. [laughter] What is our What is it that [laughter] What is our What is it that [laughter] What is our What is it that company's free cash flow look like? Is company's free cash flow look like? Is company's free cash flow look like? Is it positive or negative? it positive or negative? it positive or negative? >> It sounds like it's been run by a bunch >> It sounds like it's been run by a bunch >> It sounds like it's been run by a bunch of government people. [laughter] of government people. [laughter] of government people. [laughter] >> Yeah. Yeah. does sound like they've been >> Yeah. Yeah. does sound like they've been >> Yeah. Yeah. does sound like they've been somehow how did those government people somehow how did those government people somehow how did those government people get into a a good healthy company? Wow. get into a a good healthy company? Wow. get into a a good healthy company? Wow. >> Yeah. Yeah. That's a good hypothetical. >> Yeah. Yeah. That's a good hypothetical. >> Yeah. Yeah. That's a good hypothetical. >> But, you know, um [sighs and gasps] >> But, you know, um [sighs and gasps] >> But, you know, um [sighs and gasps] yeah, don't don't don't end this thing yeah, don't don't don't end this thing yeah, don't don't don't end this thing on a super depressing note [laughter] on a super depressing note [laughter] on a super depressing note [laughter] here. here. here. >> Just a big milestone that you just kind >> Just a big milestone that you just kind >> Just a big milestone that you just kind of saw in the news this week, you know. of saw in the news this week, you know. of saw in the news this week, you know. >> Well, that but that that that's the >> Well, that but that that that's the >> Well, that but that that that's the thing. The tricky thing is uh the thing. The tricky thing is uh the thing. The tricky thing is uh the business of government isn't a business business of government isn't a business business of government isn't a business at all. And the last thing you want is at all. And the last thing you want is at all. And the last thing you want is to have business people, people with to have business people, people with to have business people, people with business backgrounds running a business backgrounds running a business backgrounds running a government because it's a it's a public government because it's a it's a public government because it's a it's a public benefit organization. It's not a benefit organization. It's not a benefit organization. It's not a corporation in the sense of business.

corporation in the sense of business. corporation in the sense of business. >> Definitive statement. He just made their >> Definitive statement. He just made their >> Definitive statement. He just made their letter. letter. letter. >> No, it it you know that's why government >> No, it it you know that's why government >> No, it it you know that's why government accounting is so different, right? I accounting is so different, right? I accounting is so different, right? I want people who know what the [ __ ] want people who know what the [ __ ] want people who know what the [ __ ] they're doing and have run a P&L at they're doing and have run a P&L at they're doing and have run a P&L at giant corporations mixed in with giant corporations mixed in with giant corporations mixed in with Congress. I absolutely do that. Congress. I absolutely do that. Congress. I absolutely do that. >> No, but this is this is what you get. >> No, but this is this is what you get. >> No, but this is this is what you get. >> But we have a master businessman >> But we have a master businessman >> But we have a master businessman billionaire running our country now. Are billionaire running our country now. Are billionaire running our country now. Are we better off? we better off? we better off? >> Well, that's maybe we don't go there. >> Well, that's maybe we don't go there. >> Well, that's maybe we don't go there. >> Be nice. Be nice. Be nice. >> Be nice. Be nice. Be nice. >> Be nice. Be nice. Be nice. >> Time to get to this amount of debt. And >> Time to get to this amount of debt. And >> Time to get to this amount of debt. And so a whole lot of people get their so a whole lot of people get their so a whole lot of people get their fingers pointed at them. So I'm not fingers pointed at them. So I'm not fingers pointed at them. So I'm not going to Make going to Make going to Make >> my fingers. >> my fingers. >> my fingers. >> No. >> No. >> No. >> And gosh, this weird zoom in, zoom out >> And gosh, this weird zoom in, zoom out >> And gosh, this weird zoom in, zoom out auto, that's weird. Um, auto, that's weird. Um, auto, that's weird. Um, >> is that AI enabled? >> is that AI enabled? >> is that AI enabled? >> Yes, >> Yes, >> Yes, >> AI enabled. Yeah, >> AI enabled. Yeah, >> AI enabled. Yeah, >> Rob, if we bring it to first principles >> Rob, if we bring it to first principles >> Rob, if we bring it to first principles and we think of this and we think of this and we think of this >> where's the break >> where's the break >> where's the break >> as an operating system, [clears throat] >> as an operating system, [clears throat] >> as an operating system, [clears throat] people that understand the system are people that understand the system are people that understand the system are operating within the bounds of that operating within the bounds of that operating within the bounds of that system to benefit system to benefit system to benefit a handful of folks while abandoning a handful of folks while abandoning a handful of folks while abandoning the majority of folks. We keep talking the majority of folks. We keep talking the majority of folks. We keep talking about the operators and we don't focus about the operators and we don't focus about the operators and we don't focus on the business rules that are enabling on the business rules that are enabling on the business rules that are enabling the operators the operators the operators to have us where they have us today.

to have us where they have us today. to have us where they have us today. There I just wanted to bring like peace There I just wanted to bring like peace There I just wanted to bring like peace because we're getting the temperature because we're getting the temperature because we're getting the temperature was rising in my CPU here. was rising in my CPU here. was rising in my CPU here. >> Yeah, >> Yeah, >> Yeah, >> you need the new you need the new Ross >> you need the new you need the new Ross >> you need the new you need the new Ross Perau co-processor. Perau co-processor. Perau co-processor. >> Yeah, Ross. I'm not going to run for >> Yeah, Ross. I'm not going to run for >> Yeah, Ross. I'm not going to run for reelection and I'm going to show you how reelection and I'm going to show you how reelection and I'm going to show you how to fix this problem that we have found to fix this problem that we have found to fix this problem that we have found ours. Can you imagine? Remember how bad ours. Can you imagine? Remember how bad ours. Can you imagine? Remember how bad it seemed like, oh my god, we're early it seemed like, oh my god, we're early it seemed like, oh my god, we're early 90s and we've got the most biggest debt 90s and we've got the most biggest debt 90s and we've got the most biggest debt we've ever seen. So, thank God Ross Prow we've ever seen. So, thank God Ross Prow we've ever seen. So, thank God Ross Prow is going to come fix it and showing is going to come fix it and showing is going to come fix it and showing charts and graphs cuz he's a charts and graphs cuz he's a charts and graphs cuz he's a businessman. businessman. businessman. Yeah, I I'm sure he had no idea where we Yeah, I I'm sure he had no idea where we Yeah, I I'm sure he had no idea where we would end up decades later. would end up decades later. would end up decades later. >> But was was he better than an actor? Was >> But was was he better than an actor? Was >> But was was he better than an actor? Was he better than a reality TV star? What? he better than a reality TV star? What? he better than a reality TV star? What? I mean, we now we can have the argument I mean, we now we can have the argument I mean, we now we can have the argument because it's years later. because it's years later. because it's years later. >> No, you're right. You don't know. Yeah. >> No, you're right. You don't know. Yeah. >> No, you're right. You don't know. Yeah. I don't know. I don't know. I don't know. >> That's >> That's >> That's >> I don't know, man. >> I don't know, man. >> I don't know, man. >> Yeah. Um, >> Yeah. Um, >> Yeah. Um, >> now I'm not trying to get political >> now I'm not trying to get political >> now I'm not trying to get political here. I'm just trying to talk about here. I'm just trying to talk about here. I'm just trying to talk about dollars and cents because while you can dollars and cents because while you can dollars and cents because while you can say government is a public benefit say government is a public benefit say government is a public benefit company or something like that, I can't company or something like that, I can't company or something like that, I can't tell you how many countries we've seen tell you how many countries we've seen tell you how many countries we've seen go down this path and they default and go down this path and they default and go down this path and they default and they have hyperinflation. you know, they have hyperinflation. you know, they have hyperinflation. you know, 3,000% inflation and it just destroys 3,000% inflation and it just destroys 3,000% inflation and it just destroys the whole country and you know, and then the whole country and you know, and then the whole country and you know, and then they they're become a backwater on the they they're become a backwater on the they they're become a backwater on the planet.

planet. planet. >> Oh, I mean it it you know I mean there's >> Oh, I mean it it you know I mean there's >> Oh, I mean it it you know I mean there's people who don't understand that uh um people who don't understand that uh um people who don't understand that uh um you know uh corporate taxes are applied you know uh corporate taxes are applied you know uh corporate taxes are applied to income, not revenue. to income, not revenue. to income, not revenue. And they think that income because And they think that income because And they think that income because they're only familiar with personal they're only familiar with personal they're only familiar with personal income. They think that for a income. They think that for a income. They think that for a corporation it's the same thing which is corporation it's the same thing which is corporation it's the same thing which is revenue and that's not the case. So you revenue and that's not the case. So you revenue and that's not the case. So you you know you have it's also uh the the you know you have it's also uh the the you know you have it's also uh the the quality of uh intellect of the general quality of uh intellect of the general quality of uh intellect of the general populace. How how educated are they? And populace. How how educated are they? And populace. How how educated are they? And if they're given the power to vote and if they're given the power to vote and if they're given the power to vote and dictate uh the course of the government, dictate uh the course of the government, dictate uh the course of the government, you know, the actions and the policy of you know, the actions and the policy of you know, the actions and the policy of the government and the course of the the government and the course of the the government and the course of the country, it's on them. You know, it's country, it's on them. You know, it's country, it's on them. You know, it's like what they say, you know, you get like what they say, you know, you get like what they say, you know, you get the government you deserve. the government you deserve. the government you deserve. >> I So this is, >> I So this is, >> I So this is, >> you know, I'm gonna >> you know, I'm gonna >> you know, I'm gonna disagree. I I um I dissent here, disagree. I I um I dissent here, disagree. I I um I dissent here, Leonard. There's one premise that you're Leonard. There's one premise that you're Leonard. There's one premise that you're not covering.

not covering. not covering. >> We generally speaking, >> We generally speaking, >> We generally speaking, >> we as citizens >> we as citizens >> we as citizens cannot be experts cannot be experts cannot be experts >> at policym not all the time, not about >> at policym not all the time, not about >> at policym not all the time, not about every topic. So we elect people now every topic. So we elect people now every topic. So we elect people now >> who get to represent us and they say hey >> who get to represent us and they say hey >> who get to represent us and they say hey I am an expert and I am from your area I am an expert and I am from your area I am an expert and I am from your area from your neighborhood and I care about from your neighborhood and I care about from your neighborhood and I care about the issues in our area in our the issues in our area in our the issues in our area in our neighborhood and I'm an expert in policy neighborhood and I'm an expert in policy neighborhood and I'm an expert in policy and I'm going to I'm going to help and I'm going to I'm going to help and I'm going to I'm going to help things between you people and the things between you people and the things between you people and the government government government >> is just that the majority of them have >> is just that the majority of them have >> is just that the majority of them have not kept their promises not kept their promises not kept their promises >> and well and it's >> and well and it's >> and well and it's >> accountability >> accountability >> accountability >> it's like >> it's like >> it's like it's compounding it's compounding it's compounding And then we get into, well, he's from And then we get into, well, he's from And then we get into, well, he's from this party and she's from this party. this party and she's from this party. this party and she's from this party. I'm like, no, no, hold on, hold on, hold I'm like, no, no, hold on, hold on, hold I'm like, no, no, hold on, hold on, hold on, hold on. Did not deliver. If we were on, hold on. Did not deliver. If we were on, hold on. Did not deliver. If we were talking about an AE quota right now, talking about an AE quota right now, talking about an AE quota right now, it's like, Vasquez, you didn't hit quote it's like, Vasquez, you didn't hit quote it's like, Vasquez, you didn't hit quote in three months. You're in a pip. Next in three months. You're in a pip. Next in three months. You're in a pip. Next month, you're out. Cuz that's what it month, you're out. Cuz that's what it month, you're out. Cuz that's what it is. I did not deliver what I told you I is. I did not deliver what I told you I is. I did not deliver what I told you I was going to deliver. Fire me.

was going to deliver. Fire me. was going to deliver. Fire me. >> Yeah, >> Yeah, >> Yeah, >> fire me. And then when I go to the next >> fire me. And then when I go to the next >> fire me. And then when I go to the next sales gig, they're going to go, "Hey, sales gig, they're going to go, "Hey, sales gig, they're going to go, "Hey, man, why are you changing companies?" man, why are you changing companies?" man, why are you changing companies?" And I get to tell them, well, they put And I get to tell them, well, they put And I get to tell them, well, they put me in a pip and I couldn't deliver. me in a pip and I couldn't deliver. me in a pip and I couldn't deliver. Don't hire me. Don't hire me. Don't hire me. >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> That's the real world. >> That's the real world. >> That's the real world. >> Yeah. Yeah. Yeah. That's true. But >> Yeah. Yeah. Yeah. That's true. But >> Yeah. Yeah. Yeah. That's true. But that's why accountability is so that's why accountability is so that's why accountability is so important and uh and you know anyway uh important and uh and you know anyway uh important and uh and you know anyway uh so going back to like the retail stuff so going back to like the retail stuff so going back to like the retail stuff uh it is interesting that you know this uh it is interesting that you know this uh it is interesting that you know this whole idea of having autonomous AI uh whole idea of having autonomous AI uh whole idea of having autonomous AI uh you know driven retail stuff you know you know driven retail stuff you know you know driven retail stuff you know models like what was it Amazon Go and I models like what was it Amazon Go and I models like what was it Amazon Go and I mean have you seen have any of these mean have you seen have any of these mean have you seen have any of these succeeded have you seen succeeded have you seen succeeded have you seen >> no all of the most of the automated >> no all of the most of the automated >> no all of the most of the automated stores, as far as I know, only exist uh stores, as far as I know, only exist uh stores, as far as I know, only exist uh within, you know, like like a bigger within, you know, like like a bigger within, you know, like like a bigger shopping mall sort of thing. I don't shopping mall sort of thing. I don't shopping mall sort of thing. I don't know that there's any standalone Amazon know that there's any standalone Amazon know that there's any standalone Amazon Go. Um that got that got that got folded Go. Um that got that got that got folded Go. Um that got that got that got folded back into Whole Foods or something. back into Whole Foods or something. back into Whole Foods or something. >> Yeah. Because, you know, think about how >> Yeah. Because, you know, think about how >> Yeah. Because, you know, think about how much effort Amazon put into some of much effort Amazon put into some of much effort Amazon put into some of these physical stores. There was like these physical stores. There was like these physical stores. There was like what was it the the Amazon what was it the the Amazon what was it the the Amazon >> Yeah. They put all the top rated >> Yeah. They put all the top rated >> Yeah. They put all the top rated products from Amazon website into a products from Amazon website into a products from Amazon website into a store like five stars or five whatever.

store like five stars or five whatever. store like five stars or five whatever. >> Yeah. those disappeared. They failed. >> Yeah. those disappeared. They failed. >> Yeah. those disappeared. They failed. Um, and so going back, and you know, the Um, and so going back, and you know, the Um, and so going back, and you know, the reason why I'm bringing this up is I'm reason why I'm bringing this up is I'm reason why I'm bringing this up is I'm going back to that comment that you going back to that comment that you going back to that comment that you made, uh, Rob, about the Best Buys and made, uh, Rob, about the Best Buys and made, uh, Rob, about the Best Buys and how they're cycling through, uh, all the how they're cycling through, uh, all the how they're cycling through, uh, all the inventory and trying to figure out or, inventory and trying to figure out or, inventory and trying to figure out or, you know, like whatever they're you know, like whatever they're you know, like whatever they're offering, the whole experience, what's offering, the whole experience, what's offering, the whole experience, what's available, cycling through all that available, cycling through all that available, cycling through all that stuff. So, anyways, that's stuff. So, anyways, that's stuff. So, anyways, that's um, why I'm bringing it back up. But um, why I'm bringing it back up. But um, why I'm bringing it back up. But anyways, anyways, anyways, >> I hear you. >> I hear you. >> I hear you. >> Yeah. Well, yeah. Well, I guess we >> Yeah. Well, yeah. Well, I guess we >> Yeah. Well, yeah. Well, I guess we learned we have to pivot quickly these learned we have to pivot quickly these learned we have to pivot quickly these days and react more quickly and whatever days and react more quickly and whatever days and react more quickly and whatever and and Best Buy is, you know, the and and Best Buy is, you know, the and and Best Buy is, you know, the reason they're not Circuit City or some reason they're not Circuit City or some reason they're not Circuit City or some of the other companies that were great of the other companies that were great of the other companies that were great retailers of electronics that went out retailers of electronics that went out retailers of electronics that went out of business is cuz they're like, "This of business is cuz they're like, "This of business is cuz they're like, "This is the new world. This is the new model. is the new world. This is the new model. is the new world. This is the new model. We can't just say, well, we're going to We can't just say, well, we're going to We can't just say, well, we're going to operate this way for the next 10 years." operate this way for the next 10 years." operate this way for the next 10 years." >> Yeah. >> Yeah. >> Yeah. >> I guess those days are gone, you Well, >> I guess those days are gone, you Well, >> I guess those days are gone, you Well, they they move they still move a lot of they they move they still move a lot of they they move they still move a lot of product, you know. Um, and so a lot of product, you know. Um, and so a lot of product, you know. Um, and so a lot of these physical retail uh businesses these physical retail uh businesses these physical retail uh businesses still do pretty well. I I think they've still do pretty well. I I think they've still do pretty well. I I think they've done a good job of blending like uh done a good job of blending like uh done a good job of blending like uh e-commerce approaches and channel e-commerce approaches and channel e-commerce approaches and channel strategies to um to continue to be uh strategies to um to continue to be uh strategies to um to continue to be uh competitive. So um what's the experience competitive. So um what's the experience competitive. So um what's the experience that draws you in? Is it product that draws you in? Is it product that draws you in? Is it product expertise? Is it tactile that I want to expertise? Is it tactile that I want to expertise? Is it tactile that I want to hold the product? Is it I just want to hold the product? Is it I just want to hold the product? Is it I just want to browse? Because right now we live in an

browse? Because right now we live in an browse? Because right now we live in an age of convenience and drones and things age of convenience and drones and things age of convenience and drones and things will make it faster where if I just want will make it faster where if I just want will make it faster where if I just want something I ordered a drone will drop it something I ordered a drone will drop it something I ordered a drone will drop it within an hour. I mean I get things within an hour. I mean I get things within an hour. I mean I get things within a day of what I want. So what within a day of what I want. So what within a day of what I want. So what draws me into a store or what draws you draws me into a store or what draws you draws me into a store or what draws you into a store and into a store and into a store and >> availability. Availability. >> availability. Availability. >> availability. Availability. Availability. Availability. Availability. >> Yeah. And and so that's what makes this >> Yeah. And and so that's what makes this >> Yeah. And and so that's what makes this whole uh point that Rob brought up whole uh point that Rob brought up whole uh point that Rob brought up interesting and it's the challenge for interesting and it's the challenge for interesting and it's the challenge for retail retail retail uh you know retail businesses physical uh you know retail businesses physical uh you know retail businesses physical retail businesses to stock uh stuff retail businesses to stock uh stuff retail businesses to stock uh stuff based on preference and having a based on preference and having a based on preference and having a forecast on demand so that you don't forecast on demand so that you don't forecast on demand so that you don't have things I sitting on the shelves, have things I sitting on the shelves, have things I sitting on the shelves, right? Um uh right? Um uh right? Um uh >> and you have inventory turnover. you >> and you have inventory turnover. you >> and you have inventory turnover. you have you're trying to lower your have you're trying to lower your have you're trying to lower your inventory inventory inventory >> and it's got well and it's gotten way >> and it's got well and it's gotten way >> and it's got well and it's gotten way better because of IoT. Um better because of IoT. Um better because of IoT. Um >> yeah, >> yeah, >> yeah, >> not even not even being sarcastic about >> not even not even being sarcastic about >> not even not even being sarcastic about it. The the the the it. The the the the it. The the the the >> the mashup of inventory visibility of >> the mashup of inventory visibility of >> the mashup of inventory visibility of today is leaps and bounds from that of today is leaps and bounds from that of today is leaps and bounds from that of 10 years ago. uh the ability to have I 10 years ago. uh the ability to have I 10 years ago. uh the ability to have I mean the systems of record yeah the mean the systems of record yeah the mean the systems of record yeah the records records records >> haven't really changed much but the >> haven't really changed much but the >> haven't really changed much but the ability to gain uh real-time information ability to gain uh real-time information ability to gain uh real-time information from instore inventory and what's moving from instore inventory and what's moving from instore inventory and what's moving what's not down to the nuances like I what's not down to the nuances like I what's not down to the nuances like I have this inventory but three of these have this inventory but three of these have this inventory but three of these items are open box so the price is items are open box so the price is items are open box so the price is different and five of these items are in

different and five of these items are in different and five of these items are in store but they were ordered through store but they were ordered through store but they were ordered through e-commerce so someone's going to come in e-commerce so someone's going to come in e-commerce so someone's going to come in and pick up in store so they're not and pick up in store so they're not and pick up in store so they're not really available That is incredibly really available That is incredibly really available That is incredibly incredibly better than just a couple of incredibly better than just a couple of incredibly better than just a couple of years ago thanks to um thanks to the years ago thanks to um thanks to the years ago thanks to um thanks to the internet of things. internet of things. internet of things. >> Yeah. Chapter 10 people. >> Yeah. Chapter 10 people. >> Yeah. Chapter 10 people. >> Chap. Oh, there you go. >> Chap. Oh, there you go. >> Chap. Oh, there you go. >> Well, I have the >> Well, I have the >> Well, I have the >> right. So, so for example, you know, >> right. So, so for example, you know, >> right. So, so for example, you know, this is some a solution we we built. Um this is some a solution we we built. Um this is some a solution we we built. Um but but but you know you know you know it it's for a manufacturer but they did it it's for a manufacturer but they did it it's for a manufacturer but they did had no visibility into how the inventory had no visibility into how the inventory had no visibility into how the inventory was moving at at their customers. So was moving at at their customers. So was moving at at their customers. So they would get orders just out of the they would get orders just out of the they would get orders just out of the blue and what happens then you have to blue and what happens then you have to blue and what happens then you have to buy the raw materials. You have to run buy the raw materials. You have to run buy the raw materials. You have to run extra shifts on your production line to extra shifts on your production line to extra shifts on your production line to meet the demand to scramble you know for meet the demand to scramble you know for meet the demand to scramble you know for for this order. Now that you know your for this order. Now that you know your for this order. Now that you know your inventory you know you just spend inventory you know you just spend inventory you know you just spend millions of dollars on an ERP system. millions of dollars on an ERP system. millions of dollars on an ERP system. How do you do enterprise resource How do you do enterprise resource How do you do enterprise resource planning when most of the inventory planning when most of the inventory planning when most of the inventory that's being done is you know some guy that's being done is you know some guy that's being done is you know some guy with a clipboard reporting every week or with a clipboard reporting every week or with a clipboard reporting every week or you know just once a month oh where you know just once a month oh where you know just once a month oh where about this I think we'll need this if about this I think we'll need this if about this I think we'll need this if you know so real time visibility into you know so real time visibility into you know so real time visibility into everything the condition of your everything the condition of your everything the condition of your inventory what's outdated what has been inventory what's outdated what has been inventory what's outdated what has been returned you know that changes returned you know that changes returned you know that changes everything for us to be more efficient everything for us to be more efficient everything for us to be more efficient you need to carry less inventory in your you need to carry less inventory in your you need to carry less inventory in your warehouse you get more real time you get warehouse you get more real time you get warehouse you get more real time you get more insights you know you go and buy more insights you know you go and buy more insights you know you go and buy something. It's not all triple XXL's something. It's not all triple XXL's something. It's not all triple XXL's left. You know what the demand's going left. You know what the demand's going left. You know what the demand's going to be, but more or less on your back to be, but more or less on your back to be, but more or less on your back end. You know, I can ramp up production

end. You know, I can ramp up production end. You know, I can ramp up production for what's needed. You know, industry for what's needed. You know, industry for what's needed. You know, industry 4.0 was all about the lot size of one. 4.0 was all about the lot size of one. 4.0 was all about the lot size of one. >> You know, I can go and custom make this >> You know, I can go and custom make this >> You know, I can go and custom make this lot size based off of what the demand lot size based off of what the demand lot size based off of what the demand is. So, we're starting to get more into is. So, we're starting to get more into is. So, we're starting to get more into from, you know, obviously we now we're from, you know, obviously we now we're from, you know, obviously we now we're proactive versus reactive and that's the proactive versus reactive and that's the proactive versus reactive and that's the be of our IoT. So, how does that help us be of our IoT. So, how does that help us be of our IoT. So, how does that help us tying everything back together to the tying everything back together to the tying everything back together to the Home Depot, the Best Buy to make them Home Depot, the Best Buy to make them Home Depot, the Best Buy to make them more competitive, you know, for the more competitive, you know, for the more competitive, you know, for the needs of the future. needs of the future. needs of the future. >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. Yeah. Yeah. Yeah. >> Because the needs of the many outweigh >> Because the needs of the many outweigh >> Because the needs of the many outweigh the needs of the the needs of the the needs of the >> Well said, wise man. [laughter] >> Well said, wise man. [laughter] >> Well said, wise man. [laughter] >> Buddha. >> Buddha. >> Buddha. >> Yeah. You know, it's funny that it >> Yeah. You know, it's funny that it >> Yeah. You know, it's funny that it always boils down to I mean inventory always boils down to I mean inventory always boils down to I mean inventory management and the inbound outbound, management and the inbound outbound, management and the inbound outbound, [clears throat] [clears throat] [clears throat] you know, logistics you know, logistics you know, logistics and uh you know, planning and uh you know, planning and uh you know, planning um and uh yeah, and that I um I don't um and uh yeah, and that I um I don't um and uh yeah, and that I um I don't know, but you know, these are pretty know, but you know, these are pretty know, but you know, these are pretty mature areas. People have been working mature areas. People have been working mature areas. People have been working on this stuff for a long time. It's not on this stuff for a long time. It's not on this stuff for a long time. It's not like I mean, you guys have been working like I mean, you guys have been working like I mean, you guys have been working on it for a long time. I I I think it on it for a long time. I I I think it on it for a long time. I I I think it the question is is um how how much more the question is is um how how much more the question is is um how how much more is there to um improve is there to um improve is there to um improve beyond the physical structural changes beyond the physical structural changes beyond the physical structural changes you might have to make you know um like you might have to make you know um like you might have to make you know um like what e-commerce did I think we mentioned

what e-commerce did I think we mentioned what e-commerce did I think we mentioned it we mentioned this before it's drop it we mentioned this before it's drop it we mentioned this before it's drop ship they used to call it drop ship you ship they used to call it drop ship you ship they used to call it drop ship you know and uh Um, know and uh Um, know and uh Um, >> still do. >> still do. >> still do. >> Yeah, it's still >> Yeah, it's still >> Yeah, it's still >> come check out my Tik Tok store where >> come check out my Tik Tok store where >> come check out my Tik Tok store where I'm going to drop ship stuff to you that I'm going to drop ship stuff to you that I'm going to drop ship stuff to you that I just told you about. I just told you about. I just told you about. >> Yeah. >> Yeah. >> Yeah. >> Yeah. It's all about, you know, we go >> Yeah. It's all about, you know, we go >> Yeah. It's all about, you know, we go back, you know, as I guide my son into, back, you know, as I guide my son into, back, you know, as I guide my son into, okay, you want to be an engineer, take okay, you want to be an engineer, take okay, you want to be an engineer, take finance courses. It all comes circle. finance courses. It all comes circle. finance courses. It all comes circle. You know, we kind of talk about You know, we kind of talk about You know, we kind of talk about understanding how money flows. It's all understanding how money flows. It's all understanding how money flows. It's all about ROI. What makes ROI sense? How do about ROI. What makes ROI sense? How do about ROI. What makes ROI sense? How do you create trust? So we can you know all you create trust? So we can you know all you create trust? So we can you know all of we can build anything that's possible of we can build anything that's possible of we can build anything that's possible >> for you know but are are people willing >> for you know but are are people willing >> for you know but are are people willing to pay for it given unlimited budget to pay for it given unlimited budget to pay for it given unlimited budget unlimited time I could probably solve unlimited time I could probably solve unlimited time I could probably solve almost any pro you know take your recipe almost any pro you know take your recipe almost any pro you know take your recipe book Rob of your book we can solve book Rob of your book we can solve book Rob of your book we can solve anything the key question is does it anything the key question is does it anything the key question is does it make ROI sense does it make sense you make ROI sense does it make sense you make ROI sense does it make sense you know hear about the stories of the IoT know hear about the stories of the IoT know hear about the stories of the IoT enabled flip-flops with you know enabled flip-flops with you know enabled flip-flops with you know location who is going to buy that location who is going to buy that location who is going to buy that there's IoT hair brushes is that measure there's IoT hair brushes is that measure there's IoT hair brushes is that measure there you go.

there you go. there you go. So there there's great ideas, but if So there there's great ideas, but if So there there's great ideas, but if you're a technology person, this is you're a technology person, this is you're a technology person, this is cool. But then you start thinking about, cool. But then you start thinking about, cool. But then you start thinking about, okay, in real life application and it's okay, in real life application and it's okay, in real life application and it's just not the cost of the purchase. It's just not the cost of the purchase. It's just not the cost of the purchase. It's that total operating cost. What's the that total operating cost. What's the that total operating cost. What's the total cost of ownership? I'm I'm going total cost of ownership? I'm I'm going total cost of ownership? I'm I'm going to have to change the batteries in 5 to have to change the batteries in 5 to have to change the batteries in 5 years of a thousand devices, you know, years of a thousand devices, you know, years of a thousand devices, you know, >> or am I changing them every few minutes? >> or am I changing them every few minutes? >> or am I changing them every few minutes? You know, I I have clients. Okay, we're You know, I I have clients. Okay, we're You know, I I have clients. Okay, we're going to do real-time asset tracking. going to do real-time asset tracking. going to do real-time asset tracking. who's going to sit in my warehouse and who's going to sit in my warehouse and who's going to sit in my warehouse and assign, you know, each product to to the assign, you know, each product to to the assign, you know, each product to to the tracker? I don't have the I don't have tracker? I don't have the I don't have tracker? I don't have the I don't have the manpower to do that. So, again, you the manpower to do that. So, again, you the manpower to do that. So, again, you look at the total cost and does it make look at the total cost and does it make look at the total cost and does it make sense? And then second is do I trust the sense? And then second is do I trust the sense? And then second is do I trust the data coming off of, you know, this data coming off of, you know, this data coming off of, you know, this technology. technology. technology. >> Wow. >> Wow. >> Wow. >> Yeah. >> Yeah. >> Yeah. >> And that's [clears throat] why all the >> And that's [clears throat] why all the >> And that's [clears throat] why all the stuff that's in my book hasn't been done stuff that's in my book hasn't been done stuff that's in my book hasn't been done is because there's no business ROI to is because there's no business ROI to is because there's no business ROI to any of it. Well, any of it. Well, any of it. Well, [laughter] [laughter] [laughter] >> actually, you're right. Jaden as hell, >> actually, you're right. Jaden as hell, >> actually, you're right. Jaden as hell, but that's just reality. People are but that's just reality. People are but that's just reality. People are like, "Yeah, people aren't worth enough like, "Yeah, people aren't worth enough like, "Yeah, people aren't worth enough or you know, trees or wildlife or the or you know, trees or wildlife or the or you know, trees or wildlife or the oceans, you know, it's not going to help oceans, you know, it's not going to help oceans, you know, it's not going to help me meet my numbers for this quarter."

me meet my numbers for this quarter." me meet my numbers for this quarter." >> You know what it is? The the sad thing >> You know what it is? The the sad thing >> You know what it is? The the sad thing is it's like what you know like what you is it's like what you know like what you is it's like what you know like what you and I were talking about like eight and I were talking about like eight and I were talking about like eight years ago, Rob. There there literally years ago, Rob. There there literally years ago, Rob. There there literally has to be an insurance layer. Remember a has to be an insurance layer. Remember a has to be an insurance layer. Remember a relayer? relayer? relayer? >> Like a relayer. Yeah. Right. Yeah. >> Like a relayer. Yeah. Right. Yeah. >> Like a relayer. Yeah. Right. Yeah. >> An insurance layer. And it's all >> An insurance layer. And it's all >> An insurance layer. And it's all catastrophe whether it's personal or a catastrophe whether it's personal or a catastrophe whether it's personal or a societal or economic catastrophe driven societal or economic catastrophe driven societal or economic catastrophe driven demand. And then it it surfaced its way demand. And then it it surfaced its way demand. And then it it surfaced its way you know that demand is then translated you know that demand is then translated you know that demand is then translated through an insurance layer. through an insurance layer. through an insurance layer. >> And I mean you know actually that the >> And I mean you know actually that the >> And I mean you know actually that the name of that company was pretty cool if name of that company was pretty cool if name of that company was pretty cool if you think about relayer. We are relaying you think about relayer. We are relaying you think about relayer. We are relaying catastrophic [ __ ] that can happen in catastrophic [ __ ] that can happen in catastrophic [ __ ] that can happen in your home like a water leak that can your home like a water leak that can your home like a water leak that can cost tens of if not hundreds of cost tens of if not hundreds of cost tens of if not hundreds of thousands of dollars. We're going to thousands of dollars. We're going to thousands of dollars. We're going to make you give a [ __ ] and pay us money. make you give a [ __ ] and pay us money. make you give a [ __ ] and pay us money. So, you know, we can mitigate the So, you know, we can mitigate the So, you know, we can mitigate the damage. damage. damage. >> You know, >> You know, >> You know, >> my my favorite my favorite use case that >> my my favorite my favorite use case that >> my my favorite my favorite use case that they had was they had an auditory sensor they had was they had an auditory sensor they had was they had an auditory sensor on a bottling plant making beer and they on a bottling plant making beer and they on a bottling plant making beer and they could tell, you know, the plant would could tell, you know, the plant would could tell, you know, the plant would jam up and it was because a knife on the jam up and it was because a knife on the jam up and it was because a knife on the label cutting would go dull and they label cutting would go dull and they label cutting would go dull and they tuned it to where they could understand tuned it to where they could understand tuned it to where they could understand the sound that a knife made when it the sound that a knife made when it the sound that a knife made when it started going dull. so they could started going dull. so they could started going dull. so they could replace the blade before it jammed the replace the blade before it jammed the replace the blade before it jammed the production line. But, you know, using production line. But, you know, using production line. But, you know, using video and auditory sensors, you know, is

video and auditory sensors, you know, is video and auditory sensors, you know, is where we're going. where we're going. where we're going. >> And that's and that's where AI is cool, >> And that's and that's where AI is cool, >> And that's and that's where AI is cool, right? ML AI is really cool. Um, right? ML AI is really cool. Um, right? ML AI is really cool. Um, and um but it's not the process. And I and um but it's not the process. And I and um but it's not the process. And I think the problem is is people keep think the problem is is people keep think the problem is is people keep trying to drum up and imagine these trying to drum up and imagine these trying to drum up and imagine these deterministic applications for AI and deterministic applications for AI and deterministic applications for AI and deterministic roles for AI where it just deterministic roles for AI where it just deterministic roles for AI where it just simply doesn't do that stuff. But you're simply doesn't do that stuff. But you're simply doesn't do that stuff. But you're you're highlighting a really great you're highlighting a really great you're highlighting a really great >> uh benefit case for AI is yeah it can >> uh benefit case for AI is yeah it can >> uh benefit case for AI is yeah it can help you um determine or at least detect help you um determine or at least detect help you um determine or at least detect um uh some kind of anomaly that's about um uh some kind of anomaly that's about um uh some kind of anomaly that's about to occur or uh you know uh to occur or uh you know uh to occur or uh you know uh before it happens. before it happens. before it happens. >> Yeah. You know, I tried to keep I >> Yeah. You know, I tried to keep I >> Yeah. You know, I tried to keep I purposely tried to keep machine learning purposely tried to keep machine learning purposely tried to keep machine learning out of the book, but I there were two out of the book, but I there were two out of the book, but I there were two two use cases where I had to have it and two use cases where I had to have it and two use cases where I had to have it and it was for, you know, and you know these it was for, you know, and you know these it was for, you know, and you know these use cases, use cases, use cases, >> deforestation, >> deforestation, >> deforestation, sound of a chainsaw in the Amazon. You sound of a chainsaw in the Amazon. You sound of a chainsaw in the Amazon. You had to have an ML model to understand had to have an ML model to understand had to have an ML model to understand what that sounds like. And then the what that sounds like. And then the what that sounds like. And then the other one was uh gunshots. And it wasn't other one was uh gunshots. And it wasn't other one was uh gunshots. And it wasn't the typical gunshot detection for crime.

the typical gunshot detection for crime. the typical gunshot detection for crime. It had to do with uh poaching and It had to do with uh poaching and It had to do with uh poaching and biodiversity and stuff like that. Um but biodiversity and stuff like that. Um but biodiversity and stuff like that. Um but yeah, you know, some of them you really yeah, you know, some of them you really yeah, you know, some of them you really need it, you know, and computer vision need it, you know, and computer vision need it, you know, and computer vision is amazing. is amazing. is amazing. >> Yeah. >> Yeah. >> Yeah. >> No doubt about it. No doubt about it. >> No doubt about it. No doubt about it. >> No doubt about it. No doubt about it. >> As long as it doesn't mistaken a >> As long as it doesn't mistaken a >> As long as it doesn't mistaken a 60-year-old bald guy for a a 2-year-old 60-year-old bald guy for a a 2-year-old 60-year-old bald guy for a a 2-year-old baby or baby or baby or >> there's that, >> there's that, >> there's that, >> you know, I got to bring a before we >> you know, I got to bring a before we >> you know, I got to bring a before we leave sports. leave sports. leave sports. >> You got your Raider You got your Raiders >> You got your Raider You got your Raiders >> You got your Raider You got your Raiders hat on there, dude. I saw the I went to hat on there, dude. I saw the I went to hat on there, dude. I saw the I went to the game last night. I saw the Raiders the game last night. I saw the Raiders the game last night. I saw the Raiders play the Texans. And I guess the most play the Texans. And I guess the most play the Texans. And I guess the most notable thing we were just Kathy and I notable thing we were just Kathy and I notable thing we were just Kathy and I were excited just to see Mendoza, you were excited just to see Mendoza, you were excited just to see Mendoza, you know, the new quarterback uh for the know, the new quarterback uh for the know, the new quarterback uh for the Raiders. And I got to see and capture Raiders. And I got to see and capture Raiders. And I got to see and capture him throwing his first pick six him throwing his first pick six him throwing his first pick six interception. interception. interception. And so it's like, congratulations, bro. And so it's like, congratulations, bro. And so it's like, congratulations, bro. [laughter] [laughter] [laughter] >> Oh my goodness. rip the band-aid off >> Oh my goodness. rip the band-aid off >> Oh my goodness. rip the band-aid off there. there. there. >> Welcome to the NFL. Yeah, I saw some >> Welcome to the NFL. Yeah, I saw some >> Welcome to the NFL. Yeah, I saw some guys after he's probably wondering, "Why guys after he's probably wondering, "Why guys after he's probably wondering, "Why are people just beating the hell out of are people just beating the hell out of are people just beating the hell out of me after I've already thrown the ball?"

me after I've already thrown the ball?" me after I've already thrown the ball?" And it's like, "Welcome to the NFL, And it's like, "Welcome to the NFL, And it's like, "Welcome to the NFL, kid." [laughter] kid." [laughter] kid." [laughter] >> Yeah. >> Yeah. >> Yeah. >> Oh, that's too funny. >> Oh, that's too funny. >> Oh, that's too funny. >> All right. Hey, that's an episode. So, >> All right. Hey, that's an episode. So, >> All right. Hey, that's an episode. So, uh, you want to take us out or you want uh, you want to take us out or you want uh, you want to take us out or you want me to do it or should Devin do it? me to do it or should Devin do it? me to do it or should Devin do it? >> I think Devin should do it. >> I think Devin should do it. >> I think Devin should do it. >> Yeah, you should do it. I I I I got You >> Yeah, you should do it. I I I I got You >> Yeah, you should do it. I I I I got You guys got to help me with the script. Um guys got to help me with the script. Um guys got to help me with the script. Um [laughter] [laughter] [laughter] >> that's goodbye, >> that's goodbye, >> that's goodbye, >> right? >> right? >> right? Plugs, right? We got to do our plugs. Plugs, right? We got to do our plugs. Plugs, right? We got to do our plugs. >> Ah, yeah. Yeah, do our plugs. >> Ah, yeah. Yeah, do our plugs. >> Ah, yeah. Yeah, do our plugs. >> Yeah, Rob, who wants to do the plugs and >> Yeah, Rob, who wants to do the plugs and >> Yeah, Rob, who wants to do the plugs and then I I'll take us out. then I I'll take us out. then I I'll take us out. >> Okay. >> Okay. >> Okay. >> All right. Well, just remember the >> All right. Well, just remember the >> All right. Well, just remember the reason we're here. It It may not seem reason we're here. It It may not seem reason we're here. It It may not seem that way. This actually whole thing is that way. This actually whole thing is that way. This actually whole thing is actually a charity. I know it seems like actually a charity. I know it seems like actually a charity. I know it seems like some crazy guys talking about tech or some crazy guys talking about tech or some crazy guys talking about tech or whatever. whatever. whatever. >> Pretty much. but it's elevate >> Pretty much. but it's elevate >> Pretty much. but it's elevate communities and we're going to use a lot communities and we're going to use a lot communities and we're going to use a lot of tech, a lot of IoT and some devices of tech, a lot of IoT and some devices of tech, a lot of IoT and some devices and analytics and things and we're going and analytics and things and we're going and analytics and things and we're going to apply that to some it it seems like to apply that to some it it seems like to apply that to some it it seems like it's just a book but actually we we're it's just a book but actually we we're it's just a book but actually we we're making sure we're bringing it in all making sure we're bringing it in all making sure we're bringing it in all that stuff into action. Not all of them that stuff into action. Not all of them that stuff into action. Not all of them um but we're going to be the ones when um but we're going to be the ones when um but we're going to be the ones when you see natural disasters when you're you see natural disasters when you're you see natural disasters when you're going to see all kinds of problems going to see all kinds of problems going to see all kinds of problems happening in different communities of happening in different communities of happening in different communities of different types from all the weird different types from all the weird different types from all the weird things that can happen in this world.

things that can happen in this world. things that can happen in this world. We're going to use some tech to help We're going to use some tech to help We're going to use some tech to help folks with that. We're going to help folks with that. We're going to help folks with that. We're going to help them with preparedness, knowing in them with preparedness, knowing in them with preparedness, knowing in advance. We're going to help them with advance. We're going to help them with advance. We're going to help them with recovery. Are there Red Cross and first recovery. Are there Red Cross and first recovery. Are there Red Cross and first responders that are going to do their responders that are going to do their responders that are going to do their thing? Absolutely. We're not that, but thing? Absolutely. We're not that, but thing? Absolutely. We're not that, but we're going to be bringing the tech to a we're going to be bringing the tech to a we're going to be bringing the tech to a lot of that stuff. And so, a lot of lot of that stuff. And so, a lot of lot of that stuff. And so, a lot of these use cases in there, we're going to these use cases in there, we're going to these use cases in there, we're going to bring it to life. Uh, and I know part of bring it to life. Uh, and I know part of bring it to life. Uh, and I know part of that, you know, was really inspired by that, you know, was really inspired by that, you know, was really inspired by the floods last summer in the Texas Hill the floods last summer in the Texas Hill the floods last summer in the Texas Hill Country, right by where Stephanie Country, right by where Stephanie Country, right by where Stephanie Atkinson lives. So, she's the one who Atkinson lives. So, she's the one who Atkinson lives. So, she's the one who put that together and she's one of our put that together and she's one of our put that together and she's one of our co-founders from the get-go for Coffee co-founders from the get-go for Coffee co-founders from the get-go for Coffee Talk. And so, yeah, all those use cases, Talk. And so, yeah, all those use cases, Talk. And so, yeah, all those use cases, we're going to be making them real for we're going to be making them real for we're going to be making them real for sure. And and hopefully we'll lead by sure. And and hopefully we'll lead by sure. And and hopefully we'll lead by example and other people will hopefully example and other people will hopefully example and other people will hopefully jump in and do some stuff like that. So, jump in and do some stuff like that. So, jump in and do some stuff like that. So, that's what this is about. So, please that's what this is about. So, please that's what this is about. So, please give. Go to elevate communities.org. org give. Go to elevate communities.org. org give. Go to elevate communities.org. org or buy some merch, you know. or buy some merch, you know. or buy some merch, you know. >> Yeah, we have it's all it's all about >> Yeah, we have it's all it's all about >> Yeah, we have it's all it's all about using technology for good. So, I hope using technology for good. So, I hope using technology for good. So, I hope everyone had as much fun as we did and everyone had as much fun as we did and everyone had as much fun as we did and have a great weekend and have a great have a great weekend and have a great have a great weekend and have a great week ahead.

week ahead. week ahead. >> Sounds great. Adios. >> Sounds great. Adios. >> Sounds great. Adios. >> Thanks. >> See you later. >> See you later. >> Take care. [music]