IoT Coffee Talk: Episode 175 - Little Orphan IoT (live from Applied Intelligence Live 2023)

welcome to int coffee talk everybody welcome to int coffee talk everybody we're broadcasting live from Austin we're broadcasting live from Austin we're broadcasting live from Austin Texas at an applied intelligence live Texas at an applied intelligence live Texas at an applied intelligence live with our with our course alignment our with our with our course alignment our with our with our course alignment our staff our correspondent Stephanie honing staff our correspondent Stephanie honing staff our correspondent Stephanie honing in from Bandera Texas yes it's the in from Bandera Texas yes it's the in from Bandera Texas yes it's the center of the tech universe and I'm in center of the tech universe and I'm in center of the tech universe and I'm in the great rainy Seattle Cloud City so the great rainy Seattle Cloud City so the great rainy Seattle Cloud City so I'm going to hand it over to the Dream I'm going to hand it over to the Dream I'm going to hand it over to the Dream Team in Austin there how goes it guys Team in Austin there how goes it guys Team in Austin there how goes it guys you know what it's it's awesome I'll you know what it's it's awesome I'll you know what it's it's awesome I'll show you what what I'm really looking show you what what I'm really looking show you what what I'm really looking forward to they got some food trucks out forward to they got some food trucks out forward to they got some food trucks out there he's looking for this he's looking for this I'm going Direct on tacos because part I'm going Direct on tacos because part I'm going Direct on tacos because part of my part of my part of my career here of my part of my part of my career here of my part of my part of my career here in in Austin is to assess the quality of in in Austin is to assess the quality of in in Austin is to assess the quality of Mexican food that's important yeah Mexican food that's important yeah Mexican food that's important yeah did you guys pick a place for this did you guys pick a place for this did you guys pick a place for this evening that you're gonna evening that you're gonna evening that you're gonna done done together done done together done done together well you know what if you guys don't you well you know what if you guys don't you well you know what if you guys don't you guys don't book something I'm just going guys don't book something I'm just going guys don't book something I'm just going to take you to El Rancho and we're gonna to take you to El Rancho and we're gonna to take you to El Rancho and we're gonna have queso dip yeah with the Moonshine last night yeah yeah with the Moonshine last night yeah that was it was awesome that's awesome so I land at 5 30 today that's awesome so I land at 5 30 today their time your time their time your time their time your time I'll just meet you guys wherever I'll just meet you guys wherever I'll just meet you guys wherever and I won't see you guys until early and I won't see you guys until early and I won't see you guys until early early in the morning so early early so early in the morning so early early so early in the morning so early early so if you have if you have sessions going if you have if you have sessions going if you have if you have sessions going on I know that you some of you guys had

on I know that you some of you guys had on I know that you some of you guys had sessions that were kind of being moved sessions that were kind of being moved sessions that were kind of being moved around or whatever so I will look at the around or whatever so I will look at the around or whatever so I will look at the schedule and try to make sure to attend schedule and try to make sure to attend schedule and try to make sure to attend some of your guys's sessions tomorrow's some of your guys's sessions tomorrow's some of your guys's sessions tomorrow's one of those I'm chairman of the day at one of those I'm chairman of the day at one of those I'm chairman of the day at 10 on the connectivity stage then Rob 10 on the connectivity stage then Rob 10 on the connectivity stage then Rob comes in at 10 30 to take the panel over comes in at 10 30 to take the panel over comes in at 10 30 to take the panel over a while I go to the other stage for a while I go to the other stage for a while I go to the other stage for another panel then I come back and then another panel then I come back and then another panel then I come back and then Rob goes over to the other panel and Rob goes over to the other panel and Rob goes over to the other panel and then this knucklehead back here has got then this knucklehead back here has got then this knucklehead back here has got multiple panels today and tomorrow but multiple panels today and tomorrow but multiple panels today and tomorrow but you know one of the things even though you know one of the things even though you know one of the things even though it's called implied applied intelligence it's called implied applied intelligence it's called implied applied intelligence you know the iot aspects of this thing you know the iot aspects of this thing you know the iot aspects of this thing are still there right so this was iot are still there right so this was iot are still there right so this was iot world you know there's still a fair world you know there's still a fair world you know there's still a fair amount of iot involved in it uh the they amount of iot involved in it uh the they amount of iot involved in it uh the they mentioned it again this morning on the mentioned it again this morning on the mentioned it again this morning on the uh on the keynote uh you know it it's uh on the keynote uh you know it it's uh on the keynote uh you know it it's gonna it's gonna be an interesting gonna it's gonna be an interesting gonna it's gonna be an interesting parlay because I mean Rob as we know parlay because I mean Rob as we know parlay because I mean Rob as we know from last year you know when we had our from last year you know when we had our from last year you know when we had our board meeting here because Rob and I and board meeting here because Rob and I and board meeting here because Rob and I and Bill we sit on the board of the uh of Bill we sit on the board of the uh of Bill we sit on the board of the uh of informa for the show and you know yes informa for the show and you know yes informa for the show and you know yes last year I think was this little last year I think was this little last year I think was this little transition now they made a Pew trend transition now they made a Pew trend transition now they made a Pew trend applied intelligence and iot hopefully applied intelligence and iot hopefully applied intelligence and iot hopefully does not take a back seat does not take a back seat does not take a back seat iot could never have anybody to any of iot could never have anybody to any of iot could never have anybody to any of that stuff because without iot you have that stuff because without iot you have that stuff because without iot you have nothing to apply AI to correct exactly nothing to apply AI to correct exactly nothing to apply AI to correct exactly exactly exactly that's good you finish your statement and then I you finish your statement and then I want to hear what sessions you guys are

want to hear what sessions you guys are want to hear what sessions you guys are running running running um yeah iot like like Bill Steve said uh um yeah iot like like Bill Steve said uh um yeah iot like like Bill Steve said uh industrial iot all about platform uh industrial iot all about platform uh industrial iot all about platform uh data normalization right pulling data data normalization right pulling data data normalization right pulling data from all these industrial assets or from all these industrial assets or from all these industrial assets or robots or plc's or databases and last robots or plc's or databases and last robots or plc's or databases and last year uh I haven't had a chance to walk year uh I haven't had a chance to walk year uh I haven't had a chance to walk before as much today but I'm excited to before as much today but I'm excited to before as much today but I'm excited to last year when I was talking to a lot of last year when I was talking to a lot of last year when I was talking to a lot of the the the um AI providers they had said oh I say um AI providers they had said oh I say um AI providers they had said oh I say how are you getting data to your how are you getting data to your how are you getting data to your assistant how are you feeding this right assistant how are you feeding this right assistant how are you feeding this right and I got two answers uh Microsoft does and I got two answers uh Microsoft does and I got two answers uh Microsoft does that for us or that for us or that for us or or customers will do that for us and so or customers will do that for us and so or customers will do that for us and so now I'm curious if I go back a year now I'm curious if I go back a year now I'm curious if I go back a year later and say are you sticking with that later and say are you sticking with that later and say are you sticking with that our customers are just going to serve up our customers are just going to serve up our customers are just going to serve up all the data to your AI system on a all the data to your AI system on a all the data to your AI system on a platter or right that you're gonna have platter or right that you're gonna have platter or right that you're gonna have to TurnKey that and Implement that into to TurnKey that and Implement that into to TurnKey that and Implement that into your solution stack so yeah well you'll your solution stack so yeah well you'll your solution stack so yeah well you'll have to you'll have to fill us in on have to you'll have to fill us in on have to you'll have to fill us in on what you see and what you hear and what you see and what you hear and what you see and what you hear and what's changed yeah yeah that sounded what's changed yeah yeah that sounded what's changed yeah yeah that sounded like a real non-answer there Ryan from like a real non-answer there Ryan from like a real non-answer there Ryan from those customers I like this song there's those customers I like this song there's those customers I like this song there's some access databases on a 386 PC some access databases on a 386 PC some access databases on a 386 PC somewhere and that's going to give us somewhere and that's going to give us somewhere and that's going to give us the data that we need only in Austin the data that we need only in Austin the data that we need only in Austin Michael Dell's personal 386. exactly you Michael Dell's personal 386. exactly you Michael Dell's personal 386. exactly you did you check to make sure that that did you check to make sure that that did you check to make sure that that your data wasn't involved in that 38 your data wasn't involved in that 38 your data wasn't involved in that 38 terabyte debacle that happened yesterday terabyte debacle that happened yesterday terabyte debacle that happened yesterday it was absolutely involved of course it was absolutely involved of course it was absolutely involved of course it's the originator it's the originator it's the originator I just wanted to make sure

I just wanted to make sure I just wanted to make sure I missed the 38 terabyte the bottle I I missed the 38 terabyte the bottle I I missed the 38 terabyte the bottle I have to put Twitter on the table have to put Twitter on the table have to put Twitter on the table whatever it takes guys so you know I'm sorry yeah yeah thank you I'm sorry yeah yeah thank you excellent so we get we have new people excellent so we get we have new people excellent so we get we have new people trying to join the panel huh for a million dollars they can join the for a million dollars they can join the panel and buy a t-shirt okay okay guys panel and buy a t-shirt okay okay guys panel and buy a t-shirt okay okay guys so I want to hear what your sessions are so I want to hear what your sessions are so I want to hear what your sessions are maybe start with uh Steve maybe start with uh Steve maybe start with uh Steve so I'm chairman of the day on the so I'm chairman of the day on the so I'm chairman of the day on the connectivity stage and so that's really connectivity stage and so that's really connectivity stage and so that's really about you know how are all these iot about you know how are all these iot about you know how are all these iot devices and things getting connected and devices and things getting connected and devices and things getting connected and the options that are there uh we're the options that are there uh we're the options that are there uh we're talking about talking about talking about um different use cases around it so it's um different use cases around it so it's um different use cases around it so it's a it's an all-day thing and then I have a it's an all-day thing and then I have a it's an all-day thing and then I have a panel on Healthcare and then I have a panel on Healthcare and then I have a panel on Healthcare and then I have another panel on uh with my guy uh Rob another panel on uh with my guy uh Rob another panel on uh with my guy uh Rob uh Danny diggers here from PPI center uh Danny diggers here from PPI center uh Danny diggers here from PPI center from NSF where we're talking about uh from NSF where we're talking about uh from NSF where we're talking about uh the academic and integration to the the academic and integration to the the academic and integration to the public world you know how much public world you know how much public world you know how much development is being done so that's a development is being done so that's a development is being done so that's a it's a full day tomorrow tomorrow's it's a full day tomorrow tomorrow's it's a full day tomorrow tomorrow's going to be one of those you know get on going to be one of those you know get on going to be one of those you know get on get on the plane and I need a beer yeah get on the plane and I need a beer yeah get on the plane and I need a beer yeah yeah absolutely all right who's next hey yeah absolutely all right who's next hey yeah absolutely all right who's next hey Bill what are you doing I'm assuming Bill what are you doing I'm assuming Bill what are you doing I'm assuming smart cities and some other things yeah smart cities and some other things yeah smart cities and some other things yeah I think they suckered them into that I think they suckered them into that I think they suckered them into that yeah yeah yeah so I got in at 11 20. today I've got uh

so I got in at 11 20. today I've got uh so I got in at 11 20. today I've got uh creating a strategy for citizen creating a strategy for citizen creating a strategy for citizen engagement engagement engagement then at 1 55 I've got the evolution from then at 1 55 I've got the evolution from then at 1 55 I've got the evolution from digital twin to cognitive digital twin digital twin to cognitive digital twin digital twin to cognitive digital twin you don't want to miss that one I want you don't want to miss that one I want you don't want to miss that one I want to do that to do that to do that and Rob you can't you're not here so you and Rob you can't you're not here so you and Rob you can't you're not here so you can't you can't throw stuff at him or can't you can't throw stuff at him or can't you can't throw stuff at him or say anything yeah I'm missing that part say anything yeah I'm missing that part say anything yeah I'm missing that part and then and then at 3 40 I've got uh and then and then at 3 40 I've got uh and then and then at 3 40 I've got uh Innovation redefined diversity as the Innovation redefined diversity as the Innovation redefined diversity as the fuel for driving Innovation knows fuel for driving Innovation knows fuel for driving Innovation knows nothing about diversity diversity nothing about diversity diversity nothing about diversity diversity nothing got the right one baby is how Ai and smart infrastructure is how Ai and smart infrastructure digital twins Quantum Computing and more digital twins Quantum Computing and more digital twins Quantum Computing and more will transform industry and Enterprises will transform industry and Enterprises will transform industry and Enterprises is that like a three-hour talk because is that like a three-hour talk because is that like a three-hour talk because uh and they get all the they get all the uh and they get all the they get all the uh and they get all the they get all the terms in that title didn't they yeah and then at 2 40 tomorrow I'm I'm on the and then at 2 40 tomorrow I'm I'm on the headliner stage with autonomy Institute headliner stage with autonomy Institute headliner stage with autonomy Institute talking about what is happening in talking about what is happening in talking about what is happening in Austin Texas all right oh that's fun Austin Texas all right oh that's fun Austin Texas all right oh that's fun that's fun like that one you know the that's fun like that one you know the that's fun like that one you know the only thing that bill is missing is a only thing that bill is missing is a only thing that bill is missing is a session on at what temperature and for session on at what temperature and for session on at what temperature and for how long to cook brisket and that would how long to cook brisket and that would how long to cook brisket and that would just just just want to throw that in on what's want to throw that in on what's want to throw that in on what's happening in Austin the manual data acquisition

the manual data acquisition he's got a meat monitoring hashtag I can he's got a meat monitoring hashtag I can he's got a meat monitoring hashtag I can tell you what's happening in Austin tell you what's happening in Austin tell you what's happening in Austin Texas the Longhorns beat Alabama that's Texas the Longhorns beat Alabama that's Texas the Longhorns beat Alabama that's what's happening boom that's the only thing that matters all that's the only thing that matters all that other stuff's just conversation oh that other stuff's just conversation oh that other stuff's just conversation oh my goodness uh bill is that all I mean my goodness uh bill is that all I mean my goodness uh bill is that all I mean is right there I'm thinking at some point right there I'm thinking at some point tomorrow Bill's just going to hand me tomorrow Bill's just going to hand me tomorrow Bill's just going to hand me his dad's first session be like I'm uh his dad's first session be like I'm uh his dad's first session be like I'm uh can you be built there for an hour I can can you be built there for an hour I can can you be built there for an hour I can try just go over there he's tapping out try just go over there he's tapping out try just go over there he's tapping out a lot I think it's gonna happen a lot a lot I think it's gonna happen a lot a lot I think it's gonna happen a lot Ryan that's funny oh rob you got some Ryan that's funny oh rob you got some Ryan that's funny oh rob you got some sessions too so I'm speaking at two sessions too so I'm speaking at two sessions too so I'm speaking at two different conferences tomorrow different conferences tomorrow different conferences tomorrow what the first conference is a virtual what the first conference is a virtual what the first conference is a virtual one it's future digital twin and I'll be one it's future digital twin and I'll be one it's future digital twin and I'll be on a panel with the father of digital on a panel with the father of digital on a panel with the father of digital twins Dr Michael Greaves and a few other twins Dr Michael Greaves and a few other twins Dr Michael Greaves and a few other guys most of them in the oil and gas guys most of them in the oil and gas guys most of them in the oil and gas industry and so that's happening industry and so that's happening industry and so that's happening tomorrow and then I'm going to be in Mr tomorrow and then I'm going to be in Mr tomorrow and then I'm going to be in Mr brummer's track brummer's track brummer's track um let's do a deep dive on 5G everyone's um let's do a deep dive on 5G everyone's um let's do a deep dive on 5G everyone's favorite topic that they love to throw favorite topic that they love to throw favorite topic that they love to throw stuff at stuff at stuff at I may or may not do any other sessions I may or may not do any other sessions I may or may not do any other sessions I've built I've built I've built a session on connection management a session on connection management a session on connection management platforms don't know if or where that platforms don't know if or where that platforms don't know if or where that one is because one is because one is because a lot of stuff started getting a lot of stuff started getting a lot of stuff started getting reorganized reorganized reorganized um and then uh may or may not be on some

um and then uh may or may not be on some um and then uh may or may not be on some panelists that's getting reorganized panelists that's getting reorganized panelists that's getting reorganized every day I refresh the agenda and send every day I refresh the agenda and send every day I refresh the agenda and send emails to Victoria to find out what the emails to Victoria to find out what the emails to Victoria to find out what the real story is and so that's real story is and so that's real story is and so that's ever-changing I only the only one I know ever-changing I only the only one I know ever-changing I only the only one I know for sure is the 5G D5 everything else is for sure is the 5G D5 everything else is for sure is the 5G D5 everything else is kind of fluid so we'll find out Rob's kind of fluid so we'll find out Rob's kind of fluid so we'll find out Rob's gonna sneak away and go to Sixth Street gonna sneak away and go to Sixth Street gonna sneak away and go to Sixth Street yes well you're gonna be doing any yes well you're gonna be doing any yes well you're gonna be doing any networks license I don't know what's happening but like I I don't know what's happening but like I am loving like rubs monotone approach to am loving like rubs monotone approach to am loving like rubs monotone approach to this you know a few minutes like I feel this you know a few minutes like I feel this you know a few minutes like I feel like I should be sharpening my knives like I should be sharpening my knives like I should be sharpening my knives and listening to Rob at the same time we and listening to Rob at the same time we and listening to Rob at the same time we didn't you talk iot you get a ginzu didn't you talk iot you get a ginzu didn't you talk iot you get a ginzu there it is there it is there it is wait a minute Steve did you use the seal wait a minute Steve did you use the seal wait a minute Steve did you use the seal knives requisite everything yeah the first time I ever everything yeah the first time I ever met Mr Plumber was when he knocked on my met Mr Plumber was when he knocked on my met Mr Plumber was when he knocked on my door and I opened it and he threw dirt door and I opened it and he threw dirt door and I opened it and he threw dirt on my carpet in the house on my carpet in the house on my carpet in the house and then he came in with his new vacuum and then he came in with his new vacuum and then he came in with his new vacuum cleaner it's Uber yes to and so I was cleaner it's Uber yes to and so I was cleaner it's Uber yes to and so I was like this guy's a hustler you know you like this guy's a hustler you know you like this guy's a hustler you know you know what you know he likes Hustlers

know what you know he likes Hustlers know what you know he likes Hustlers like that Mark Cuban likes Mark Cuban like that Mark Cuban likes Mark Cuban like that Mark Cuban likes Mark Cuban loves Hustlers like that when you're on loves Hustlers like that when you're on loves Hustlers like that when you're on Shark Tank oh my gosh that's too funny right here well I mean exactly so I do right here well I mean exactly so I do start growing data create the start growing data create the start growing data create the problem and then be there when they need problem and then be there when they need problem and then be there when they need the solution that you know we're moving back it's called uh you we're moving back it's called uh you know how top down bottom up this is you know how top down bottom up this is you know how top down bottom up this is you know problem first you know Ryan as know problem first you know Ryan as know problem first you know Ryan as someone who's so close to control someone who's so close to control someone who's so close to control equipment I wouldn't be I wouldn't be equipment I wouldn't be I wouldn't be equipment I wouldn't be I wouldn't be saying that too loudly please yeah man don't create don't be creating yeah man don't create don't be creating problems if there was nobody in the room it if there was nobody in the room it wouldn't matter wouldn't matter wouldn't matter there's nobody in the room there's nobody in the room there's nobody in the room so I do have another announcement to so I do have another announcement to so I do have another announcement to make than my monotone voice that Mr make than my monotone voice that Mr make than my monotone voice that Mr Vasquez is learning about here and I Vasquez is learning about here and I Vasquez is learning about here and I should see more excited about this should see more excited about this should see more excited about this um so my company digital insights and um so my company digital insights and um so my company digital insights and Greenhouse digital twin platform I built Greenhouse digital twin platform I built Greenhouse digital twin platform I built has been acquired and so I had an exit has been acquired and so I had an exit has been acquired and so I had an exit so all that works dang it and I forgot to invest Rob I dang it and I forgot to invest Rob I know I know so all the all that time know I know so all the all that time know I know so all the all that time writing code to you know I felt like writing code to you know I felt like writing code to you know I felt like gosh you know you kind of take all that gosh you know you kind of take all that gosh you know you kind of take all that time designing Azure iot designing

time designing Azure iot designing time designing Azure iot designing lumada building Thunderstruck with lumada building Thunderstruck with lumada building Thunderstruck with Erickson and let's put it all together Erickson and let's put it all together Erickson and let's put it all together um and so um and so um and so but it's a you know the greenhouse but it's a you know the greenhouse but it's a you know the greenhouse digital twin platform you know and so digital twin platform you know and so digital twin platform you know and so yeah I spent a lot of time building that yeah I spent a lot of time building that yeah I spent a lot of time building that thing and as you might remember it was thing and as you might remember it was thing and as you might remember it was really targeted at sustainability and really targeted at sustainability and really targeted at sustainability and deep organizations stuff like that you deep organizations stuff like that you deep organizations stuff like that you know obviously a lot of these platforms know obviously a lot of these platforms know obviously a lot of these platforms are built generically you could use it are built generically you could use it are built generically you could use it for whatever use case but I you know for whatever use case but I you know for whatever use case but I you know certainly have that in mind certainly have that in mind certainly have that in mind um so anyway anywho congrats thank you um so anyway anywho congrats thank you um so anyway anywho congrats thank you thank you so much can you tell us can thank you so much can you tell us can thank you so much can you tell us can you tell us anything about it yeah no no you tell us anything about it yeah no no you tell us anything about it yeah no no so so the the company that I've been so so the the company that I've been so so the the company that I've been working with Consulting and joined red working with Consulting and joined red working with Consulting and joined red bison networks they're doing the bison networks they're doing the bison networks they're doing the acquisition and so acquisition and so acquisition and so um so that's a nice thing yeah nice um so that's a nice thing yeah nice um so that's a nice thing yeah nice double dip I like the double dip move double dip I like the double dip move double dip I like the double dip move yeah yeah well you know they they're in yeah yeah well you know they they're in yeah yeah well you know they they're in the prop Tech space and focused the prop Tech space and focused the prop Tech space and focused primarily on putting in the high-speed primarily on putting in the high-speed primarily on putting in the high-speed networks and the buildings networks and the buildings networks and the buildings um and want to do a bunch of other stuff um and want to do a bunch of other stuff um and want to do a bunch of other stuff like iot digital twins of buildings and like iot digital twins of buildings and like iot digital twins of buildings and everything that lives in buildings and everything that lives in buildings and everything that lives in buildings and all that that kind of world and so it all that that kind of world and so it all that that kind of world and so it made sense uh to pick that up and so uh made sense uh to pick that up and so uh made sense uh to pick that up and so uh so yeah it's pretty cool it's pretty so yeah it's pretty cool it's pretty so yeah it's pretty cool it's pretty exciting stuff so are they do are they exciting stuff so are they do are they exciting stuff so are they do are they looking to dive into like building looking to dive into like building looking to dive into like building management building control system HVAC management building control system HVAC management building control system HVAC Energy Efficiency all that stuff baby Energy Efficiency all that stuff baby Energy Efficiency all that stuff baby steps but yeah yeah I mean we're not

steps but yeah yeah I mean we're not steps but yeah yeah I mean we're not going to build building management going to build building management going to build building management systems like Siemens or Honeywell or systems like Siemens or Honeywell or systems like Siemens or Honeywell or anything like that yeah anything like that yeah anything like that yeah um but we can certainly wrap around them um but we can certainly wrap around them um but we can certainly wrap around them we can certainly put our own sensors and we can certainly put our own sensors and we can certainly put our own sensors and stuff like that you know you know right stuff like that you know you know right stuff like that you know you know right now in the commercial building space now in the commercial building space now in the commercial building space anyone who listens to their news you anyone who listens to their news you anyone who listens to their news you know commercial offices are suffering know commercial offices are suffering know commercial offices are suffering right now yeah the whole country is right now yeah the whole country is right now yeah the whole country is about 50 occupied uh the work from home about 50 occupied uh the work from home about 50 occupied uh the work from home thing people are not wanting to come thing people are not wanting to come thing people are not wanting to come back to the office and so uh so as you back to the office and so uh so as you back to the office and so uh so as you can imagine right now a lot of these can imagine right now a lot of these can imagine right now a lot of these buildings are anything to cut costs is buildings are anything to cut costs is buildings are anything to cut costs is is kind of their deal and as as all of is kind of their deal and as as all of is kind of their deal and as as all of us iot folks know we know how we can use us iot folks know we know how we can use us iot folks know we know how we can use iot to cut costs and all kinds of things iot to cut costs and all kinds of things iot to cut costs and all kinds of things uh and treat iot as a new employee and uh and treat iot as a new employee and uh and treat iot as a new employee and so yes I I need to know we need to know so yes I I need to know we need to know so yes I I need to know we need to know some newly minted millionaire are you some newly minted millionaire are you some newly minted millionaire are you guys like waterfront property across guys like waterfront property across guys like waterfront property across from like Charles C money's house and from like Charles C money's house and from like Charles C money's house and put like a big Flash iot was what we put like a big Flash iot was what we put like a big Flash iot was what we needed to do 20 years ago let them know needed to do 20 years ago let them know needed to do 20 years ago let them know I mean so David that's why he's talking I mean so David that's why he's talking I mean so David that's why he's talking about Mark Cuban it's he's now his best about Mark Cuban it's he's now his best about Mark Cuban it's he's now his best friend yeah yeah friend yeah yeah friend yeah yeah they're in the same level money-wise it they're in the same level money-wise it they're in the same level money-wise it turns out I was right I'm just kidding turns out I was right I'm just kidding turns out I was right I'm just kidding them I just want them to pay for them I just want them to pay for them I just want them to pay for freaking dinner you're looking for them freaking dinner you're looking for them freaking dinner you're looking for them to buy a mcmanager right see the thing is Steve that the magma see the thing is Steve that the magma value to the group I know everyone was

value to the group I know everyone was value to the group I know everyone was wondering it's like when the check comes wondering it's like when the check comes wondering it's like when the check comes oh this is right yeah why is there queso and margaritas on why is there queso and margaritas on this expense report sir brummer was this expense report sir brummer was this expense report sir brummer was there yeah that's why there yeah that's why there yeah that's why I do want to show you a picture you may I do want to show you a picture you may I do want to show you a picture you may not be able to see it very well but it's not be able to see it very well but it's not be able to see it very well but it's related to queso and I love it related to queso and I love it related to queso and I love it but let me get close to the camera here it looks like a marijuana leaf you're in it looks like a marijuana leaf you're in Austin it says every kiss begins with Austin it says every kiss begins with Austin it says every kiss begins with queso queso queso oh I love it there you go oh I love it there you go oh I love it there you go that's assuming that the other person that's assuming that the other person that's assuming that the other person likes likes queso too otherwise like likes likes queso too otherwise like likes likes queso too otherwise like you're not gonna get too many kisses man you're not gonna get too many kisses man you're not gonna get too many kisses man that's true that's true you're right that's true that's true you're right that's true that's true you're right awesome you're right you're right what's awesome you're right you're right what's awesome you're right you're right what's going on with you Mr Vazquez going on with you Mr Vazquez going on with you Mr Vazquez um you know having some elgo man um you know having some elgo man um you know having some elgo man uh it's been super cool because I've uh it's been super cool because I've uh it's been super cool because I've spent uh like uh at least two days a spent uh like uh at least two days a spent uh like uh at least two days a week with customers week with customers week with customers um like you know in their environment um like you know in their environment um like you know in their environment um and you know it's funny it's um and you know it's funny it's um and you know it's funny it's it's like new things and nothing new uh it's like new things and nothing new uh it's like new things and nothing new uh the whole thing of like hey there's Tech the whole thing of like hey there's Tech the whole thing of like hey there's Tech to solve this problem like what do you to solve this problem like what do you to solve this problem like what do you do about it and the fights around uh do about it and the fights around uh do about it and the fights around uh well where we're gonna get the money well where we're gonna get the money well where we're gonna get the money from and with that I'll give you uh I from and with that I'll give you uh I from and with that I'll give you uh I will obfuscate a story but you'll be

will obfuscate a story but you'll be will obfuscate a story but you'll be shocked shocked shocked at how many world-class at how many world-class at how many world-class 100 order billion dollar organizations 100 order billion dollar organizations 100 order billion dollar organizations that make things have no idea whether that make things have no idea whether that make things have no idea whether things the tools that they need to make things the tools that they need to make things the tools that they need to make those tools where the hell they are those tools where the hell they are those tools where the hell they are they just don't know and you have they just don't know and you have they just don't know and you have situations where no dude situations where no dude situations where no dude yeah everybody whatever factor I walk yeah everybody whatever factor I walk yeah everybody whatever factor I walk into yeah and and then but then the into yeah and and then but then the into yeah and and then but then the funny things that happen for example if funny things that happen for example if funny things that happen for example if Ryan was operator at station one and I'm Ryan was operator at station one and I'm Ryan was operator at station one and I'm David at operator station two well Ryan David at operator station two well Ryan David at operator station two well Ryan comes in comes in comes in and he's looking for I don't know some and he's looking for I don't know some and he's looking for I don't know some sort of precision Tool that he needs to sort of precision Tool that he needs to sort of precision Tool that he needs to do his job he doesn't find it what does do his job he doesn't find it what does do his job he doesn't find it what does he do oh man Vasquez has one over here he do oh man Vasquez has one over here he do oh man Vasquez has one over here let me start doing the job now I get in let me start doing the job now I get in let me start doing the job now I get in and now and it's this domino effect then and now and it's this domino effect then and now and it's this domino effect then you have the really then you have the you have the really then you have the you have the really then you have the heavy regulated Industries issues where heavy regulated Industries issues where heavy regulated Industries issues where say you're making a part for something say you're making a part for something say you're making a part for something that flies into you know into air or that flies into you know into air or that flies into you know into air or into space and there's something wrong into space and there's something wrong into space and there's something wrong with that part you need to be able to with that part you need to be able to with that part you need to be able to run an audit and find out what tools run an audit and find out what tools run an audit and find out what tools touch that part where is it and if you touch that part where is it and if you touch that part where is it and if you can you know it can void a government can you know it can void a government can you know it can void a government contract and anyway all of these things contract and anyway all of these things contract and anyway all of these things come down to you're paying people to come down to you're paying people to come down to you're paying people to look for things and they have no idea look for things and they have no idea look for things and they have no idea and you accept it and did you know that and you accept it and did you know that and you accept it and did you know that they're stack for that so it's been it's they're stack for that so it's been it's they're stack for that so it's been it's been super fun uh you know just having

been super fun uh you know just having been super fun uh you know just having these conversations but the toughest these conversations but the toughest these conversations but the toughest problems are the most ridiculous one we problems are the most ridiculous one we problems are the most ridiculous one we just don't know where things are no idea just don't know where things are no idea just don't know where things are no idea David's like Houston we have lots of David's like Houston we have lots of David's like Houston we have lots of problems problems problems I've got a tough problem though and I'm I've got a tough problem though and I'm I've got a tough problem though and I'm sure that you can help me with this is sure that you can help me with this is sure that you can help me with this is David um David um David um I I want you to stop using your high I I want you to stop using your high I I want you to stop using your high school photo in LinkedIn you know you know black and Dominican we you know you know black and Dominican we don't crack I love this thing so don't crack I love this thing so don't crack I love this thing so whatever man okay I put on that jacket whatever man okay I put on that jacket whatever man okay I put on that jacket and it looks like it was yesterday I see and it looks like it was yesterday I see and it looks like it was yesterday I see I knew it I knew it I knew that was I knew it I knew it I knew that was I knew it I knew it I knew that was going on going on going on David's aging backwards exactly I love it that's awesome well at exactly I love it that's awesome well at least there's a lot there's there's only least there's a lot there's there's only least there's a lot there's there's only one old guy here but I'm not gonna say one old guy here but I'm not gonna say one old guy here but I'm not gonna say anything about the guy that plays anything about the guy that plays anything about the guy that plays basketball he's got medals in Awards and trophies he's got medals in Awards and trophies and everything Steve is putting 45 year and everything Steve is putting 45 year and everything Steve is putting 45 year old people to shame okay Duncan on the old people to shame okay Duncan on the old people to shame okay Duncan on the message pretty much I just noticed that message pretty much I just noticed that message pretty much I just noticed that I did not practice you know it's okay you're in Austin they you know it's okay you're in Austin they don't do that kind of thing they don't don't do that kind of thing they don't don't do that kind of thing they don't do that stuff you're fine you're safe do that stuff you're fine you're safe do that stuff you're fine you're safe hey I gotta jump off guys I will catch hey I gotta jump off guys I will catch hey I gotta jump off guys I will catch you all in the morning in the morning you all in the morning in the morning you all in the morning in the morning I'll see somebody else all right

all right 9 A.M in Austin okay 9 A.M in Austin okay 9 A.M in Austin okay 9am in Austin all right that sounds good 9am in Austin all right that sounds good 9am in Austin all right that sounds good since you're going to be talking 5G since you're going to be talking 5G since you're going to be talking 5G tomorrow you know are you guys uh tomorrow you know are you guys uh tomorrow you know are you guys uh there's uh lots of stuff coming up for there's uh lots of stuff coming up for there's uh lots of stuff coming up for neutral host uh networks in the context neutral host uh networks in the context neutral host uh networks in the context of you know 5G and finally that you know of you know 5G and finally that you know of you know 5G and finally that you know coming around coming around coming around um you know it's like you know it's back um you know it's like you know it's back um you know it's like you know it's back to the end user doesn't really care just to the end user doesn't really care just to the end user doesn't really care just you know make things work and no I'm not you know make things work and no I'm not you know make things work and no I'm not gonna go carry your exclusive here you gonna go carry your exclusive here you gonna go carry your exclusive here you don't make it work so I've seen a few of don't make it work so I've seen a few of don't make it work so I've seen a few of them you know pop into uh into my feed them you know pop into uh into my feed them you know pop into uh into my feed uh is that something you guys will be uh is that something you guys will be uh is that something you guys will be talking about tomorrow too I didn't approve his uh his his notes I didn't approve his uh his his notes for tomorrow so I don't know you can add for tomorrow so I don't know you can add for tomorrow so I don't know you can add it to it I'll just do 30 seconds on it to it I'll just do 30 seconds on it to it I'll just do 30 seconds on neutral host and people are like who neutral host and people are like who neutral host and people are like who cares cares cares I'm curious about adoption rate right I'm curious about adoption rate right I'm curious about adoption rate right now right because everyone's been now right because everyone's been now right because everyone's been talking about the feasibility of private talking about the feasibility of private talking about the feasibility of private 5G in this manufacturing facilities but 5G in this manufacturing facilities but 5G in this manufacturing facilities but investing in the actual infrastructure investing in the actual infrastructure investing in the actual infrastructure getting all of your OTS assets and and getting all of your OTS assets and and getting all of your OTS assets and and all of these different things connected all of these different things connected all of these different things connected to the 5G right to the 5G right to the 5G right the 5G the 5G the 5G um um um it's like the iot it's tough right so it's like the iot it's tough right so it's like the iot it's tough right so how are we going to take these uh how are we going to take these uh how are we going to take these uh devices like handheld barcode readers devices like handheld barcode readers devices like handheld barcode readers that people use for traceability how are that people use for traceability how are that people use for traceability how are we going to connect the Machine Vision we going to connect the Machine Vision we going to connect the Machine Vision systems how are we going to connect the systems how are we going to connect the systems how are we going to connect the plcs and then what is that value

plcs and then what is that value plcs and then what is that value difference versus a traditional line difference versus a traditional line difference versus a traditional line Network right well can you tell us when Network right well can you tell us when Network right well can you tell us when they're your tell at 5G modules and cbrs they're your tell at 5G modules and cbrs they're your tell at 5G modules and cbrs modules are going to get down to a modules are going to get down to a modules are going to get down to a reasonable price I cannot but I can tell reasonable price I cannot but I can tell reasonable price I cannot but I can tell you all about the software we'll tell you all about the software we'll tell you all about the software we'll tell you all about this online you all about this online you all about this online I don't think that I don't think that I don't think that facilities are going to be the first facilities are going to be the first facilities are going to be the first move as well I think it's going to be move as well I think it's going to be move as well I think it's going to be utilities and cities just from a utilities and cities just from a utilities and cities just from a connectivity perspective and the handoff connectivity perspective and the handoff connectivity perspective and the handoff is going to be the Wi-Fi yeah yeah okay is going to be the Wi-Fi yeah yeah okay is going to be the Wi-Fi yeah yeah okay permitage box aggravate over local Wi-Fi permitage box aggravate over local Wi-Fi permitage box aggravate over local Wi-Fi network yeah and then yeah yeah that makes sense I I I'm yeah it's yeah that makes sense I I I'm yeah it's tough for the private 5G in the factory tough for the private 5G in the factory tough for the private 5G in the factory use case because it has to scale so fast use case because it has to scale so fast use case because it has to scale so fast exactly and there's so many different exactly and there's so many different exactly and there's so many different devices you're going to have to think devices you're going to have to think devices you're going to have to think about bridging and what's the value if about bridging and what's the value if about bridging and what's the value if you use a local private uh like 900 you use a local private uh like 900 you use a local private uh like 900 megahertz megahertz megahertz um uh cbrs Network right to aggregate um uh cbrs Network right to aggregate um uh cbrs Network right to aggregate that and then push five which Cameo that and then push five which Cameo that and then push five which Cameo coming in there or you lose oh my God coming in there or you lose oh my God coming in there or you lose oh my God come here sit down and introduce come here sit down and introduce come here sit down and introduce yourself to the world of iot yourself to the world of iot yourself to the world of iot Victoria where are you at Rob where are you at Rob Seattle Airport oh wow of course you are Seattle Airport oh wow of course you are Seattle Airport oh wow of course you are yeah absolutely headed your way yeah absolutely headed your way yeah absolutely headed your way so yeah for sure how's it going how you so yeah for sure how's it going how you so yeah for sure how's it going how you doing how you feeling today Victoria doing how you feeling today Victoria doing how you feeling today Victoria what's going on well I'm alive breathing

what's going on well I'm alive breathing what's going on well I'm alive breathing it's game time show time everything's it's game time show time everything's it's game time show time everything's been going really well I mean the whole been going really well I mean the whole been going really well I mean the whole morning's been very smooth no hiccups so morning's been very smooth no hiccups so morning's been very smooth no hiccups so far all the good energy especially far all the good energy especially far all the good energy especially these bringing it for me yeah this way these bringing it for me yeah this way these bringing it for me yeah this way yeah it's been great the session's yeah it's been great the session's yeah it's been great the session's opening session for Austin it was really opening session for Austin it was really opening session for Austin it was really great with you and Jenna yeah good great with you and Jenna yeah good great with you and Jenna yeah good feedback so far I like it feedback so far I like it feedback so far I like it live in here it's all right look of live in here it's all right look of live in here it's all right look of orange where's their cowboy hat are you where's their cowboy hat are you bringing her cowboy hat I'm not I bringing her cowboy hat I'm not I bringing her cowboy hat I'm not I totally spaced I didn't bring a sport totally spaced I didn't bring a sport totally spaced I didn't bring a sport coat or a cowboy hat or anything I'm coat or a cowboy hat or anything I'm coat or a cowboy hat or anything I'm just wearing burnt orange you know I figured I would just hang out with I figured I would just hang out with your buddy Vince Young and do a session your buddy Vince Young and do a session your buddy Vince Young and do a session I forgot from item this year I forgot from item this year I forgot from item this year Victoria give us the ISP coffee cup Victoria give us the ISP coffee cup Victoria give us the ISP coffee cup World a little idea this week what are World a little idea this week what are World a little idea this week what are we what the next two days from an iot we what the next two days from an iot we what the next two days from an iot perspective what do you think is going perspective what do you think is going perspective what do you think is going to be cool what's going to be hot what's to be cool what's going to be hot what's to be cool what's going to be hot what's going to be talked about going to be talked about going to be talked about um well definitely bill over here has a um well definitely bill over here has a um well definitely bill over here has a couple things with digital twins that's couple things with digital twins that's couple things with digital twins that's happening on Headliners today happening on Headliners today happening on Headliners today um we have some cool things with Quantum um we have some cool things with Quantum um we have some cool things with Quantum iot is involved in every way so that's iot is involved in every way so that's iot is involved in every way so that's just going to be across the board just going to be across the board just going to be across the board um we have a lot of cool whirlies going um we have a lot of cool whirlies going um we have a lot of cool whirlies going to be talking on some things to be talking on some things to be talking on some things um yeah it's going to be a lot I I um yeah it's going to be a lot I I um yeah it's going to be a lot I I there's so much content in my head there's so much content in my head there's so much content in my head because I've been building it for the because I've been building it for the because I've been building it for the past 10 months so if you have specific

past 10 months so if you have specific past 10 months so if you have specific questions I can answer them otherwise questions I can answer them otherwise questions I can answer them otherwise you guys should just be here yeah lots on on uh digital twins Ai and yeah lots on on uh digital twins Ai and iot coming together are embedded iot coming together are embedded iot coming together are embedded attention yeah connectivity is a really attention yeah connectivity is a really attention yeah connectivity is a really popular one popular one popular one um definitely connectivity so Steve's um definitely connectivity so Steve's um definitely connectivity so Steve's going to be handling that one yeah going to be handling that one yeah going to be handling that one yeah tomorrow morning for me yes yes Wi-Fi is tomorrow morning for me yes yes Wi-Fi is tomorrow morning for me yes yes Wi-Fi is in the GBS in the GBS in the GBS laughs laughs laughs it was there okay I think you guys are it was there okay I think you guys are it was there okay I think you guys are still there still there still there yeah I'm next door okay all right guys I yeah I'm next door okay all right guys I yeah I'm next door okay all right guys I gotta go produce some more awesome the gotta go produce some more awesome the gotta go produce some more awesome the pleasure you're killing it you're pleasure you're killing it you're pleasure you're killing it you're killing it Victoria you're awesome we'll killing it Victoria you're awesome we'll killing it Victoria you're awesome we'll see you soon yes all right all right see you soon yes all right all right see you soon yes all right all right all right we see see so I've been here all right we see see so I've been here all right we see see so I've been here at iot coffee talk we have people coming at iot coffee talk we have people coming at iot coffee talk we have people coming in the door adding content and color in the door adding content and color in the door adding content and color yeah it's amazing now we get to put her yeah it's amazing now we get to put her yeah it's amazing now we get to put her name in the LinkedIn postings in the name in the LinkedIn postings in the name in the LinkedIn postings in the YouTube postings right so yeah that'll YouTube postings right so yeah that'll YouTube postings right so yeah that'll bring us a hundred thousands of new bring us a hundred thousands of new bring us a hundred thousands of new followers followers followers that's how we work that's right exactly that's how we work that's right exactly that's how we work that's right exactly that's your currency I want to jump back that's your currency I want to jump back that's your currency I want to jump back to Ryan's Ryan's last comments uh before to Ryan's Ryan's last comments uh before to Ryan's Ryan's last comments uh before the Cameo about private 5G or any any the Cameo about private 5G or any any the Cameo about private 5G or any any flavor of private flavor of private flavor of private and the fact that whatever you deploy if and the fact that whatever you deploy if and the fact that whatever you deploy if you're deploying another Network how are

you're deploying another Network how are you're deploying another Network how are you going to justify that additional you going to justify that additional you going to justify that additional infrastructure that's going to live in infrastructure that's going to live in infrastructure that's going to live in parallel allegedly with the existing parallel allegedly with the existing parallel allegedly with the existing infrastructure and let me give you let infrastructure and let me give you let infrastructure and let me give you let me give you a crazy but possible answer me give you a crazy but possible answer me give you a crazy but possible answer remember when whoever coined the term remember when whoever coined the term remember when whoever coined the term Shadow I.T where you had people right on Shadow I.T where you had people right on Shadow I.T where you had people right on the floor trying to be entrepreneurial the floor trying to be entrepreneurial the floor trying to be entrepreneurial trying to do the right things bring trying to do the right things bring trying to do the right things bring efficiency reduce waste but they were efficiency reduce waste but they were efficiency reduce waste but they were getting no love from the mothership and getting no love from the mothership and getting no love from the mothership and they just did things they just did things they just did things I think that uh the the shadow I.T I think that uh the the shadow I.T I think that uh the the shadow I.T operators of the world are the ones that operators of the world are the ones that operators of the world are the ones that are going to manage to sneak uh these are going to manage to sneak uh these are going to manage to sneak uh these networkings why because when we start networkings why because when we start networkings why because when we start looking at I mean we all know who the looking at I mean we all know who the looking at I mean we all know who the big oems are will you be shocked how big oems are will you be shocked how big oems are will you be shocked how many smaller shops the oems have many smaller shops the oems have many smaller shops the oems have Acquired and they haven't gone through Acquired and they haven't gone through Acquired and they haven't gone through their I.T transformation meaning it their I.T transformation meaning it their I.T transformation meaning it support for the line guys is just some support for the line guys is just some support for the line guys is just some dude that's got a couple of monitors in dude that's got a couple of monitors in dude that's got a couple of monitors in a stock room yeah and these folks have a stock room yeah and these folks have a stock room yeah and these folks have no support no way of connecting anything no support no way of connecting anything no support no way of connecting anything in the safe and approved way from in the safe and approved way from in the safe and approved way from corporate I.T and these are the guys corporate I.T and these are the guys corporate I.T and these are the guys that are that are having these that are that are having these that are that are having these conversations saying like hey if you can conversations saying like hey if you can conversations saying like hey if you can build me a separate isolated Network build me a separate isolated Network build me a separate isolated Network where I can bring these things for where I can bring these things for where I can bring these things for connectivity we are cooking that's connectivity we are cooking that's connectivity we are cooking that's happening the challenge isn't going to happening the challenge isn't going to happening the challenge isn't going to scale because here's the reality once scale because here's the reality once scale because here's the reality once you once you have that Network and your

you once you have that Network and your you once you have that Network and your pilot or your proof of value is up and pilot or your proof of value is up and pilot or your proof of value is up and running and now you want to bring it to running and now you want to bring it to running and now you want to bring it to all the machines you're going to have to all the machines you're going to have to all the machines you're going to have to talk to the Mothership and what's that talk to the Mothership and what's that talk to the Mothership and what's that going to be like is it going to be a going to be like is it going to be a going to be like is it going to be a success or will they shut down your success or will they shut down your success or will they shut down your private network but then give you fiber private network but then give you fiber private network but then give you fiber and give you connectivity which if I'm and give you connectivity which if I'm and give you connectivity which if I'm the operator why do I care uh yeah but the operator why do I care uh yeah but the operator why do I care uh yeah but anyway these shadow I.T projects are anyway these shadow I.T projects are anyway these shadow I.T projects are going to drive some of these uh going to drive some of these uh going to drive some of these uh discussions discussions discussions um because something that remains really um because something that remains really um because something that remains really attractive on private cellular over attractive on private cellular over attractive on private cellular over Wi-Fi is that with one with one um with Wi-Fi is that with one with one um with Wi-Fi is that with one with one um with one antenna one antenna one antenna I can cover a lot of Brown versus 10 12 I can cover a lot of Brown versus 10 12 I can cover a lot of Brown versus 10 12 access points and you know we're talking access points and you know we're talking access points and you know we're talking about dollars and cents about dollars and cents about dollars and cents so anyway I just wanted to stir the pot so anyway I just wanted to stir the pot so anyway I just wanted to stir the pot because yeah Super's got me going I I because yeah Super's got me going I I because yeah Super's got me going I I love the operator approach I always like love the operator approach I always like love the operator approach I always like working we're the operator because working we're the operator because working we're the operator because that's where all of the Magic's that's where all of the Magic's that's where all of the Magic's happening right that's where the value happening right that's where the value happening right that's where the value is being put together understanding the is being put together understanding the is being put together understanding the process getting feedback on where those process getting feedback on where those process getting feedback on where those improvements might be and so I I really improvements might be and so I I really improvements might be and so I I really like that I'm like that I'm like that I'm I'm just always looking at it from okay I'm just always looking at it from okay I'm just always looking at it from okay if you're putting a network in that's if you're putting a network in that's if you're putting a network in that's always got to go up to the the always got to go up to the the always got to go up to the the management approval right and so some management approval right and so some management approval right and so some companies yeah they can sneak this stuff companies yeah they can sneak this stuff companies yeah they can sneak this stuff in maybe name it something that's not in maybe name it something that's not in maybe name it something that's not iot you know you have to maybe Rebrand iot you know you have to maybe Rebrand iot you know you have to maybe Rebrand um but but yeah I'm um but but yeah I'm um but but yeah I'm I'm eager to see the 5G deployments in I'm eager to see the 5G deployments in I'm eager to see the 5G deployments in the factory and hoping that we can start

the factory and hoping that we can start the factory and hoping that we can start seeing them more often here let me add seeing them more often here let me add seeing them more often here let me add some color commentary to Mr vazquez's some color commentary to Mr vazquez's some color commentary to Mr vazquez's Viewpoint here is a proposal that this Viewpoint here is a proposal that this Viewpoint here is a proposal that this Shadow I.T is going to percolate over to Shadow I.T is going to percolate over to Shadow I.T is going to percolate over to the networks that's a lot harder to do the networks that's a lot harder to do the networks that's a lot harder to do the network thing than it is so Shadow the network thing than it is so Shadow the network thing than it is so Shadow I.T the rise to Shadow I.T for all of I.T the rise to Shadow I.T for all of I.T the rise to Shadow I.T for all of our audience who don't understand how our audience who don't understand how our audience who don't understand how that came it used to be had Gatekeepers that came it used to be had Gatekeepers that came it used to be had Gatekeepers you had the Star Chamber of Architects you had the Star Chamber of Architects you had the Star Chamber of Architects who had to prove everything that who had to prove everything that who had to prove everything that happened in it and all that kind of happened in it and all that kind of happened in it and all that kind of stuff then you saw the rise of SAS stuff then you saw the rise of SAS stuff then you saw the rise of SAS companies like salesforce.com is the companies like salesforce.com is the companies like salesforce.com is the first big one and like the Riser SAS first big one and like the Riser SAS first big one and like the Riser SAS they started bypassing I.T all together they started bypassing I.T all together they started bypassing I.T all together and they went straight to the business and they went straight to the business and they went straight to the business units for the leaping of sales and stuff units for the leaping of sales and stuff units for the leaping of sales and stuff like that in finance and they completely like that in finance and they completely like that in finance and they completely bypassed I.T and then people are just bypassed I.T and then people are just bypassed I.T and then people are just using Salesforce and using whatever and using Salesforce and using whatever and using Salesforce and using whatever and it's just coming to them and then the it's just coming to them and then the it's just coming to them and then the rise smartphone Revolution and the apps rise smartphone Revolution and the apps rise smartphone Revolution and the apps all of a sudden yep I'm building apps all of a sudden yep I'm building apps all of a sudden yep I'm building apps and and and and it just kind of blew up so I get and it just kind of blew up so I get and it just kind of blew up so I get that point of view can that happen in a that point of view can that happen in a that point of view can that happen in a world of hardware and networks and stuff world of hardware and networks and stuff world of hardware and networks and stuff like that I don't know so here's what I like that I don't know so here's what I like that I don't know so here's what I think I remember when we did our think I remember when we did our think I remember when we did our projects our Skunk Works at Erickson to projects our Skunk Works at Erickson to projects our Skunk Works at Erickson to launch our first private 5G technology launch our first private 5G technology launch our first private 5G technology that was called industry connect and that was called industry connect and that was called industry connect and they look like little smoke detectors they look like little smoke detectors they look like little smoke detectors the thinking is the same as what you do the thinking is the same as what you do the thinking is the same as what you do today so today you've got broadband today so today you've got broadband today so today you've got broadband internet connection coming to your internet connection coming to your internet connection coming to your building building building so maybe that's one or ten G private so maybe that's one or ten G private so maybe that's one or ten G private circuit I think you'll ask fiber

circuit I think you'll ask fiber circuit I think you'll ask fiber whatever and then inside the walls of whatever and then inside the walls of whatever and then inside the walls of your said building whether it's a your said building whether it's a your said building whether it's a factory a warehouse a skyscraper you've factory a warehouse a skyscraper you've factory a warehouse a skyscraper you've got a combination of fiber and ethernet got a combination of fiber and ethernet got a combination of fiber and ethernet right and switches all over the place if right and switches all over the place if right and switches all over the place if you're a skyscraper you're in a MDF you're a skyscraper you're in a MDF you're a skyscraper you're in a MDF Telecom room where the internet comes at Telecom room where the internet comes at Telecom room where the internet comes at the bottom and then you have a telecom the bottom and then you have a telecom the bottom and then you have a telecom closets IDs all the way up uh that's all closets IDs all the way up uh that's all closets IDs all the way up uh that's all different factories so inside all the different factories so inside all the different factories so inside all the walls is still ethernet it's still those walls is still ethernet it's still those walls is still ethernet it's still those little ethernet connections that's little ethernet connections that's little ethernet connections that's connection is where we currently plug in connection is where we currently plug in connection is where we currently plug in the Wi-Fi access points and the number the Wi-Fi access points and the number the Wi-Fi access points and the number of Wi-Fi access points as we know is of Wi-Fi access points as we know is of Wi-Fi access points as we know is based on range of the Wi-Fi and the based on range of the Wi-Fi and the based on range of the Wi-Fi and the characteristics of that room or wherever characteristics of that room or wherever characteristics of that room or wherever it is especially it gets trick B on the it is especially it gets trick B on the it is especially it gets trick B on the factory floor with heavy metal objects factory floor with heavy metal objects factory floor with heavy metal objects and stuff makes it weird and so that and stuff makes it weird and so that and stuff makes it weird and so that plays a role and so back to David's plays a role and so back to David's plays a role and so back to David's point you know the the number of Wi-Fi point you know the the number of Wi-Fi point you know the the number of Wi-Fi access points is driven by the fact that access points is driven by the fact that access points is driven by the fact that it has not as much range as the it has not as much range as the it has not as much range as the equivalent cellular small cell that equivalent cellular small cell that equivalent cellular small cell that would go in there but with cellular it would go in there but with cellular it would go in there but with cellular it still works the same the walls are still still works the same the walls are still still works the same the walls are still hiding ethernet cabling cat 6 cabling hiding ethernet cabling cat 6 cabling hiding ethernet cabling cat 6 cabling and there's switches everywhere the and there's switches everywhere the and there's switches everywhere the drops though will plug into you know drops though will plug into you know drops though will plug into you know private 5G thing instead right and then private 5G thing instead right and then private 5G thing instead right and then of course you either have to get of course you either have to get of course you either have to get Spectrum from an operator or you do cdrs Spectrum from an operator or you do cdrs Spectrum from an operator or you do cdrs and you've got so much electronic you and you've got so much electronic you and you've got so much electronic you can use with all that kind of stuff and can use with all that kind of stuff and can use with all that kind of stuff and so I can see how someone could just kind so I can see how someone could just kind so I can see how someone could just kind of plug that stuff in you know it's like of plug that stuff in you know it's like of plug that stuff in you know it's like there's more cost and there's less cost there's more cost and there's less cost there's more cost and there's less cost I get for the the less cost is I don't

I get for the the less cost is I don't I get for the the less cost is I don't need as many you know access points you need as many you know access points you need as many you know access points you know small cells as I do with Wi-Fi know small cells as I do with Wi-Fi know small cells as I do with Wi-Fi um the other thing though is it's a um the other thing though is it's a um the other thing though is it's a whole lot more expensive technology than whole lot more expensive technology than whole lot more expensive technology than the commonplace off-the-shelf Wi-Fi that the commonplace off-the-shelf Wi-Fi that the commonplace off-the-shelf Wi-Fi that everybody understands today I think it's everybody understands today I think it's everybody understands today I think it's going to be a battle I think it's a new going to be a battle I think it's a new going to be a battle I think it's a new struggle I think it's just going to be struggle I think it's just going to be struggle I think it's just going to be in fact we've talked about this before in fact we've talked about this before in fact we've talked about this before familiarity familiarity familiarity oftentimes it gives an end just to oftentimes it gives an end just to oftentimes it gives an end just to things that people understand versus things that people understand versus things that people understand versus something that might be better something that might be better something that might be better yeah um you know I remember posting yeah um you know I remember posting yeah um you know I remember posting something on LinkedIn about private 5G something on LinkedIn about private 5G something on LinkedIn about private 5G and Applause yeah lots of people like and Applause yeah lots of people like and Applause yeah lots of people like analysts friends of ours was like well analysts friends of ours was like well analysts friends of ours was like well yeah don't worry it's only 10x more yeah don't worry it's only 10x more yeah don't worry it's only 10x more expensive uh than what you're doing expensive uh than what you're doing expensive uh than what you're doing today and so you know or 3x or whatever today and so you know or 3x or whatever today and so you know or 3x or whatever it is you know now when we think about it is you know now when we think about it is you know now when we think about catching your ABCs and raising money and catching your ABCs and raising money and catching your ABCs and raising money and doing stocking or trying to Build a doing stocking or trying to Build a doing stocking or trying to Build a Better Math strap there's that old adage Better Math strap there's that old adage Better Math strap there's that old adage of your new mouse trap because it better of your new mouse trap because it better of your new mouse trap because it better be 10x cheaper or 10x faster or 10x be 10x cheaper or 10x faster or 10x be 10x cheaper or 10x faster or 10x better I know that's ambiguous uh than better I know that's ambiguous uh than better I know that's ambiguous uh than the current thing in order for you to the current thing in order for you to the current thing in order for you to justify the ripped and replace and so a justify the ripped and replace and so a justify the ripped and replace and so a lot of books a lot of folks will go is lot of books a lot of folks will go is lot of books a lot of folks will go is this private 5G and 10x whatever better this private 5G and 10x whatever better this private 5G and 10x whatever better well isn't it use case driven Rob yeah well isn't it use case driven Rob yeah well isn't it use case driven Rob yeah it could be but I know those use cases it could be but I know those use cases it could be but I know those use cases go out the window when the checkbook is go out the window when the checkbook is go out the window when the checkbook is looking lonely light and look let's looking lonely light and look let's looking lonely light and look let's let's pick up on the cut so let's stay let's pick up on the cut so let's stay let's pick up on the cut so let's stay on this let's stay on the shadow I.T on this let's stay on the shadow I.T on this let's stay on the shadow I.T scenario where I'm an operator I'm going

scenario where I'm an operator I'm going scenario where I'm an operator I'm going to be entrepreneurial and I'm looking at to be entrepreneurial and I'm looking at to be entrepreneurial and I'm looking at let's just call it a single side private let's just call it a single side private let's just call it a single side private something deployment which is going to something deployment which is going to something deployment which is going to cost me X and we all have an idea of cost me X and we all have an idea of cost me X and we all have an idea of what a you know a two two cell one core what a you know a two two cell one core what a you know a two two cell one core of these things could cost if I'm of these things could cost if I'm of these things could cost if I'm responsible I need Roi to Rob's point responsible I need Roi to Rob's point responsible I need Roi to Rob's point you know is it 10x you know how am I you know is it 10x you know how am I you know is it 10x you know how am I going to pay for this going to pay for this going to pay for this and and but and and this is where it and and but and and this is where it and and but and and this is where it gets tricky because if it's uh private gets tricky because if it's uh private gets tricky because if it's uh private 5G to mitigate a lost Labor uh use case 5G to mitigate a lost Labor uh use case 5G to mitigate a lost Labor uh use case man that's uh that's quite that's you man that's uh that's quite that's you man that's uh that's quite that's you know that's quite some time before you know that's quite some time before you know that's quite some time before you get a return but if it's uh you know get a return but if it's uh you know get a return but if it's uh you know private 5G because I can get a lot I can private 5G because I can get a lot I can private 5G because I can get a lot I can get a new production line up and running get a new production line up and running get a new production line up and running because I was just quoted 96 days for an because I was just quoted 96 days for an because I was just quoted 96 days for an mpls circuit if you still do an mpls mpls circuit if you still do an mpls mpls circuit if you still do an mpls that's another issue that's another issue that's another issue but you know that this is what's but you know that this is what's but you know that this is what's happening right happening right happening right um um um is still faster than routing tables on is still faster than routing tables on is still faster than routing tables on switches exactly and and then on top of switches exactly and and then on top of switches exactly and and then on top of that you know and here I'll throw it that you know and here I'll throw it that you know and here I'll throw it over the fence to Orion uh this is also over the fence to Orion uh this is also over the fence to Orion uh this is also introducing complexity that in order for introducing complexity that in order for introducing complexity that in order for me to take good old Ethernet from this me to take good old Ethernet from this me to take good old Ethernet from this switch that's coming of this private uh switch that's coming of this private uh switch that's coming of this private uh you know LTE 5G thing that I just built you know LTE 5G thing that I just built you know LTE 5G thing that I just built I have to introduce

I have to introduce I have to introduce some sort of gateway to talk to my some sort of gateway to talk to my some sort of gateway to talk to my machine and depending what it is machine and depending what it is machine and depending what it is what's happening can I live with the what's happening can I live with the what's happening can I live with the added latency with the added you know uh added latency with the added you know uh added latency with the added you know uh overhead sometimes yes sometimes no and overhead sometimes yes sometimes no and overhead sometimes yes sometimes no and you know it's it's super it's super you know it's it's super it's super you know it's it's super it's super tricky and sometimes I do wonder if tricky and sometimes I do wonder if tricky and sometimes I do wonder if you're doing private 5G just to end up you're doing private 5G just to end up you're doing private 5G just to end up with another Gateway which is cost just with another Gateway which is cost just with another Gateway which is cost just to buy an Ethernet like dude why don't to buy an Ethernet like dude why don't to buy an Ethernet like dude why don't you talk to the I.T guy in the first way you talk to the I.T guy in the first way you talk to the I.T guy in the first way damn it damn it and you know all the damn it damn it and you know all the damn it damn it and you know all the time they say no every time no it will time they say no every time no it will time they say no every time no it will not wireless my devices they will not not wireless my devices they will not not wireless my devices they will not give me access to the network they will give me access to the network they will give me access to the network they will say security they'll say is your say security they'll say is your say security they'll say is your firewall inside the factory secure firewall inside the factory secure firewall inside the factory secure there's your doors locked there's your doors locked there's your doors locked you can't get in the house you can't get in the house you can't get in the house you know I've been thinking about this a you know I've been thinking about this a you know I've been thinking about this a lot because lot because lot because I think there are a lot of good use I think there are a lot of good use I think there are a lot of good use cases in the factory cases in the factory cases in the factory um I'm always looking at uh just for my um I'm always looking at uh just for my um I'm always looking at uh just for my background okay barcode reader machine background okay barcode reader machine background okay barcode reader machine vision and all the different PLC vision and all the different PLC vision and all the different PLC protocol stuff but I actually had to protocol stuff but I actually had to protocol stuff but I actually had to take a step back this past week and look take a step back this past week and look take a step back this past week and look okay I also know the walkie-talkies that okay I also know the walkie-talkies that okay I also know the walkie-talkies that they're using in the factory are like they're using in the factory are like they're using in the factory are like two and a half grand for a walkie-talkie two and a half grand for a walkie-talkie two and a half grand for a walkie-talkie and a base station right think about how and a base station right think about how and a base station right think about how many walkie-talkies you see think about many walkie-talkies you see think about many walkie-talkies you see think about there's no data there's no confirmation there's no data there's no confirmation there's no data there's no confirmation on the other end saying that they heard on the other end saying that they heard on the other end saying that they heard your request it's a loud Factory you

your request it's a loud Factory you your request it's a loud Factory you just are basically annoying them like just are basically annoying them like just are basically annoying them like hey are you coming hey did you get my hey are you coming hey did you get my hey are you coming hey did you get my message hey well think about if you put message hey well think about if you put message hey well think about if you put a 5G voice enabled you know request a 5G voice enabled you know request a 5G voice enabled you know request system and then now you're able to not system and then now you're able to not system and then now you're able to not only analyze those requests but you have only analyze those requests but you have only analyze those requests but you have a very scalable use case on the handset a very scalable use case on the handset a very scalable use case on the handset side and then also on investing in the side and then also on investing in the side and then also on investing in the infrastructure and once that infrastructure and once that infrastructure and once that infrastructure is in place because 5G infrastructure is in place because 5G infrastructure is in place because 5G does so well with more devices more does so well with more devices more does so well with more devices more bandwidth you can do multiple use cases bandwidth you can do multiple use cases bandwidth you can do multiple use cases right so you have the info structure and right so you have the info structure and right so you have the info structure and then that's a lot easier to justify the then that's a lot easier to justify the then that's a lot easier to justify the cost just adding devices for maybe cost just adding devices for maybe cost just adding devices for maybe another application versus having to do another application versus having to do another application versus having to do all that custom engineering plus the all that custom engineering plus the all that custom engineering plus the infrastructure it's kind of maybe easier infrastructure it's kind of maybe easier infrastructure it's kind of maybe easier for them to bite off in pieces right for them to bite off in pieces right for them to bite off in pieces right so for the assets what other so for the assets what other so for the assets what other applications do you see interesting 45g applications do you see interesting 45g applications do you see interesting 45g um love the walkie-talkie one second one um love the walkie-talkie one second one um love the walkie-talkie one second one is for a lot of Manufacturers with is for a lot of Manufacturers with is for a lot of Manufacturers with equipment that's already it's it isn't equipment that's already it's it isn't equipment that's already it's it isn't on an OT Network and usually I see that on an OT Network and usually I see that on an OT Network and usually I see that for if there's a lot of individual for if there's a lot of individual for if there's a lot of individual presses or stations and then they move presses or stations and then they move presses or stations and then they move around the floor plan a lot right so around the floor plan a lot right so around the floor plan a lot right so Automotive is every time every year Automotive is every time every year Automotive is every time every year there's a minor or major model change there's a minor or major model change there's a minor or major model change depending on what work they have so they depending on what work they have so they depending on what work they have so they have to retool they have to re re-change have to retool they have to re re-change have to retool they have to re re-change their process that involves dropping their process that involves dropping their process that involves dropping lines getting access right you put a 5G lines getting access right you put a 5G lines getting access right you put a 5G enabled connected machine on each one of enabled connected machine on each one of enabled connected machine on each one of those you have unlimited possibilities those you have unlimited possibilities those you have unlimited possibilities for that kind of protocol things right for that kind of protocol things right for that kind of protocol things right you're just looking for power at that you're just looking for power at that you're just looking for power at that point and so I think uh machine

point and so I think uh machine point and so I think uh machine Communications having that for kind of a Communications having that for kind of a Communications having that for kind of a flexible for space planning and I think flexible for space planning and I think flexible for space planning and I think that's good walkie-talkies all the that's good walkie-talkies all the that's good walkie-talkies all the sensors could very easily be on 5G sensors could very easily be on 5G sensors could very easily be on 5G Network all your vibration temperature Network all your vibration temperature Network all your vibration temperature but that's not possible with LTE but that's not possible with LTE but that's not possible with LTE hmm hmm hmm that is that not possible with LTE with that is that not possible with LTE with that is that not possible with LTE with 4G it is but the number of devices and 4G it is but the number of devices and 4G it is but the number of devices and Assets in a factory there's so many that Assets in a factory there's so many that Assets in a factory there's so many that you're either deploying multiple you're either deploying multiple you're either deploying multiple networks or you uh are having really networks or you uh are having really networks or you uh are having really like delayed response time so it's it's like delayed response time so it's it's like delayed response time so it's it's use case dependent for sure use case dependent for sure use case dependent for sure um sorry it goes on the floor sorry it goes on the floor um you know now the cameras that are um you know now the cameras that are um you know now the cameras that are doing measurements and Counting and all doing measurements and Counting and all doing measurements and Counting and all kinds of other things and inspections of kinds of other things and inspections of kinds of other things and inspections of welds and inspections of products and welds and inspections of products and welds and inspections of products and pieces on the manufacturing floor that's pieces on the manufacturing floor that's pieces on the manufacturing floor that's got to be a huge 5G use case for uh from got to be a huge 5G use case for uh from got to be a huge 5G use case for uh from a video standpoint and a data standpoint a video standpoint and a data standpoint a video standpoint and a data standpoint yeah that's hey Ryan what's the latency yeah that's hey Ryan what's the latency yeah that's hey Ryan what's the latency of RS 485 because here's what I think I think all because here's what I think I think all you guys are totally full of you guys are totally full of you guys are totally full of [Laughter]

all of the serial printer cables that all of the serial printer cables that we're trying to reuse with iot okay do we're trying to reuse with iot okay do we're trying to reuse with iot okay do not mess this up for us you guys are not mess this up for us you guys are not mess this up for us you guys are just you guys are just creating a dream just you guys are just creating a dream just you guys are just creating a dream yeah yeah actually Rob I thought that yeah yeah actually Rob I thought that yeah yeah actually Rob I thought that Ryan was about to say that instead of Ryan was about to say that instead of Ryan was about to say that instead of walkie-talkies they wanted to use walkie-talkies they wanted to use walkie-talkies they wanted to use pigeons pigeons pigeons and and hey all of a sudden I just had a and and hey all of a sudden I just had a and and hey all of a sudden I just had a weird Epiphany as soon as Ryan said weird Epiphany as soon as Ryan said weird Epiphany as soon as Ryan said something about a two thousand dollar something about a two thousand dollar something about a two thousand dollar walkie-talkie that sounds like walkie-talkie that sounds like walkie-talkie that sounds like money misappropriated like when we had money misappropriated like when we had money misappropriated like when we had 400 toilet seats and Claw hammers in the 400 toilet seats and Claw hammers in the 400 toilet seats and Claw hammers in the military I should just be able to go to military I should just be able to go to military I should just be able to go to Radio Shack and get something for 10 Radio Shack and get something for 10 Radio Shack and get something for 10 bucks or I should go to Toys R Us and bucks or I should go to Toys R Us and bucks or I should go to Toys R Us and get a Mattel walking to talk to you for get a Mattel walking to talk to you for get a Mattel walking to talk to you for an hour and I'm thinking I'm going back an hour and I'm thinking I'm going back an hour and I'm thinking I'm going back to my youth and I'm just going to build to my youth and I'm just going to build to my youth and I'm just going to build another SMR business and we're starting another SMR business and we're starting another SMR business and we're starting to do you know go back to that if it's I to do you know go back to that if it's I to do you know go back to that if it's I think so I think so my business model I I wanna I wanna my business model I I wanna I wanna I I am going to bring seriousness and I I am going to bring seriousness and I I am going to bring seriousness and seriousness to the the walkie-talkie and seriousness to the the walkie-talkie and seriousness to the the walkie-talkie and the factory reshuffling thing because the factory reshuffling thing because the factory reshuffling thing because look if we're just trying to justify so look if we're just trying to justify so look if we're just trying to justify so today we can grab a Android or iOS today we can grab a Android or iOS today we can grab a Android or iOS smartphone for the you know for like smartphone for the you know for like smartphone for the you know for like even a four-year-old device and there's even a four-year-old device and there's even a four-year-old device and there's there's walkie-talkie SAS out there that there's walkie-talkie SAS out there that there's walkie-talkie SAS out there that is couple of bucks per license so the is couple of bucks per license so the is couple of bucks per license so the argument is instead of buying a hardened argument is instead of buying a hardened argument is instead of buying a hardened device from some really good oems that

device from some really good oems that device from some really good oems that will set you back 1800 bucks a pop I can will set you back 1800 bucks a pop I can will set you back 1800 bucks a pop I can go and buy a used device from A supplier go and buy a used device from A supplier go and buy a used device from A supplier friend of ours throw them into a rugged friend of ours throw them into a rugged friend of ours throw them into a rugged case and if I have you know 10 of these case and if I have you know 10 of these case and if I have you know 10 of these things at 2 000 books a pop I caught my things at 2 000 books a pop I caught my things at 2 000 books a pop I caught my course really quickly that said I'll be course really quickly that said I'll be course really quickly that said I'll be shocked if that's the only use case shocked if that's the only use case shocked if that's the only use case that's going to pay for that you know that's going to pay for that you know that's going to pay for that you know infrastructure so one thing that for for infrastructure so one thing that for for infrastructure so one thing that for for folks who haven't been too many times in folks who haven't been too many times in folks who haven't been too many times in a in a factory floor that needs to be a in a factory floor that needs to be a in a factory floor that needs to be reconfigured the amount of time good reconfigured the amount of time good reconfigured the amount of time good morning ladies and gentlemen welcome to morning ladies and gentlemen welcome to morning ladies and gentlemen welcome to the Portland area the amount of time that it would take the amount of time that it would take for new cable drops and and rerouting for new cable drops and and rerouting for new cable drops and and rerouting power it's you have expensive expert power it's you have expensive expert power it's you have expensive expert labor it takes a lot of time it takes a labor it takes a lot of time it takes a labor it takes a lot of time it takes a lot of planning so if for you folks at lot of planning so if for you folks at lot of planning so if for you folks at home if you could imagine your your home if you could imagine your your home if you could imagine your your house your apartment your flat or house your apartment your flat or house your apartment your flat or wherever you live wherever you live wherever you live if you imagine if everything had was if you imagine if everything had was if you imagine if everything had was plugged in into cable uh Power and plugged in into cable uh Power and plugged in into cable uh Power and ethernet and you had to move things ethernet and you had to move things ethernet and you had to move things around how long that would take so the around how long that would take so the around how long that would take so the premise of doing this without the premise of doing this without the premise of doing this without the network component and just worrying network component and just worrying network component and just worrying about power which will come from the about power which will come from the about power which will come from the floor it is huge in automotive floor it is huge in automotive floor it is huge in automotive um so that would be a super cool thing um so that would be a super cool thing um so that would be a super cool thing to to see you know outside of the to to see you know outside of the to to see you know outside of the um you know private um private Wireless

um you know private um private Wireless um you know private um private Wireless OEM so we're using this at their own OEM so we're using this at their own OEM so we're using this at their own Factory it'd be super cool to see this Factory it'd be super cool to see this Factory it'd be super cool to see this in the real world in the real world in the real world yeah I'd like to see that I think I yeah I'd like to see that I think I yeah I'd like to see that I think I think it'd be a good use case for it but think it'd be a good use case for it but think it'd be a good use case for it but you're right dropping a line uh I've you're right dropping a line uh I've you're right dropping a line uh I've heard quotes five to ten thousand heard quotes five to ten thousand heard quotes five to ten thousand dollars with a two monthly time right dollars with a two monthly time right dollars with a two monthly time right that's not feasible when you're starting that's not feasible when you're starting that's not feasible when you're starting a production that's almost always the a production that's almost always the a production that's almost always the Capital Equipment is later than later Capital Equipment is later than later Capital Equipment is later than later than promised especially since a few than promised especially since a few than promised especially since a few years ago right or so and so you wait years ago right or so and so you wait years ago right or so and so you wait you wait you wait you're trying to buy you wait you wait you're trying to buy you wait you wait you're trying to buy this time and now you have to delay your this time and now you have to delay your this time and now you have to delay your project by a month and pay five to ten project by a month and pay five to ten project by a month and pay five to ten Grand each ethernet drop that doesn't Grand each ethernet drop that doesn't Grand each ethernet drop that doesn't make sense to me at all right that that make sense to me at all right that that make sense to me at all right that that adds up very quickly when you're in a adds up very quickly when you're in a adds up very quickly when you're in a factory and you have thousands of assets factory and you have thousands of assets factory and you have thousands of assets uh that you may be connecting in some uh that you may be connecting in some uh that you may be connecting in some cases but but we do need to know cases but but we do need to know cases but but we do need to know I mean I think it's waste but from a I mean I think it's waste but from a I mean I think it's waste but from a business uh from an internal business business uh from an internal business business uh from an internal business case perspective this is budgeted this case perspective this is budgeted this case perspective this is budgeted this is the cost of doing business and when is the cost of doing business and when is the cost of doing business and when we have things that are the cost of we have things that are the cost of we have things that are the cost of doing business into a big operation is doing business into a big operation is doing business into a big operation is really tough to make someone realize really tough to make someone realize really tough to make someone realize like dude like you don't have to incur like dude like you don't have to incur like dude like you don't have to incur that cost you you actually there's that cost you you actually there's that cost you you actually there's another way but you know it's such a another way but you know it's such a another way but you know it's such a leap of faith because this is how we've leap of faith because this is how we've leap of faith because this is how we've been doing it right I've been in been doing it right I've been in been doing it right I've been in business for eight you know for you know business for eight you know for you know business for eight you know for you know since since uh since we started running since since uh since we started running since since uh since we started running out of ipv4 IP addresses I know out of ipv4 IP addresses I know out of ipv4 IP addresses I know well you're right there's a there's a well you're right there's a there's a well you're right there's a there's a risk right and it's so competitive in

risk right and it's so competitive in risk right and it's so competitive in manufacturing and the Martians have been manufacturing and the Martians have been manufacturing and the Martians have been eroding for years across any product eroding for years across any product eroding for years across any product that you're manufacturing that you're manufacturing that you're manufacturing so taking that risk to potentially bring so taking that risk to potentially bring so taking that risk to potentially bring a solution where you're like okay I know a solution where you're like okay I know a solution where you're like okay I know I'm making ten dollars a day every day I'm making ten dollars a day every day I'm making ten dollars a day every day if I implement this I could make 15 but if I implement this I could make 15 but if I implement this I could make 15 but I might I might I might lose and and lose out on six months of lose and and lose out on six months of lose and and lose out on six months of Revenue or three months of Revenue in Revenue or three months of Revenue in Revenue or three months of Revenue in extreme cases right but there's that extreme cases right but there's that extreme cases right but there's that yeah there's that calculated risk um yeah there's that calculated risk um yeah there's that calculated risk um production downtime is so expensive for production downtime is so expensive for production downtime is so expensive for a lot of these manufacturers you look at a lot of these manufacturers you look at a lot of these manufacturers you look at a final assembly in automotive it's a final assembly in automotive it's a final assembly in automotive it's outrageous if you look at the service outrageous if you look at the service outrageous if you look at the service agreements that they force out there on agreements that they force out there on agreements that they force out there on their suppliers of machinery and so uh their suppliers of machinery and so uh their suppliers of machinery and so uh yeah I think I think I'd like to see I yeah I think I think I'd like to see I yeah I think I think I'd like to see I think it starts at the plant manager think it starts at the plant manager think it starts at the plant manager level and it really has to be because level and it really has to be because level and it really has to be because it's such a high level use case and a it's such a high level use case and a it's such a high level use case and a lot of these things you're like okay who lot of these things you're like okay who lot of these things you're like okay who who feels that burden of not innovating who feels that burden of not innovating who feels that burden of not innovating right and who has that kind of right and who has that kind of right and who has that kind of purchasing power and pull through that purchasing power and pull through that purchasing power and pull through that can actually kick these kind of things can actually kick these kind of things can actually kick these kind of things off and I haven't met a lot of plant off and I haven't met a lot of plant off and I haven't met a lot of plant managers that are very big Risk Takers managers that are very big Risk Takers managers that are very big Risk Takers and maybe that's why they're in their and maybe that's why they're in their and maybe that's why they're in their position where they are now you know I position where they are now you know I position where they are now you know I think that as as Stanford uh Yale and think that as as Stanford uh Yale and think that as as Stanford uh Yale and Georgetown Implement iot Coffee Talk in Georgetown Implement iot Coffee Talk in Georgetown Implement iot Coffee Talk in their curriculum we will change this it their curriculum we will change this it their curriculum we will change this it like we will will change this very very like we will will change this very very like we will will change this very very soon soon soon yeah I love those risk-averse guys who yeah I love those risk-averse guys who yeah I love those risk-averse guys who made Trump Trot out there intrinsically made Trump Trot out there intrinsically made Trump Trot out there intrinsically safe people give me a break I've never

safe people give me a break I've never safe people give me a break I've never seen anything blow up because they have seen anything blow up because they have seen anything blow up because they have a smartphone whatever safe device safe device sorry we can't guarantee anything Rob sorry we can't guarantee anything Rob sorry we can't guarantee anything Rob the problem is the problem wasn't the the problem is the problem wasn't the the problem is the problem wasn't the device is just that they got a cigarette device is just that they got a cigarette device is just that they got a cigarette lit up I'm sure or they didn't ground I'm sure or they didn't ground themselves you know after like running themselves you know after like running themselves you know after like running off from the carpet to touch the off from the carpet to touch the off from the carpet to touch the equipment that's what really happens equipment that's what really happens equipment that's what really happens yeah but 99 times out of 100 it's going yeah but 99 times out of 100 it's going yeah but 99 times out of 100 it's going to be okay you know there's acceptable to be okay you know there's acceptable to be okay you know there's acceptable losses which will go on forever yes they will which will go on forever yes they will there's plenty of bright people who will there's plenty of bright people who will there's plenty of bright people who will find themselves yeah exactly find themselves yeah exactly find themselves yeah exactly I'm gonna go try out my experimental I'm gonna go try out my experimental I'm gonna go try out my experimental aircraft hey John Denver yeah hey John Denver yeah yeah exactly yeah exactly yeah exactly [Music] [Music] [Music] and someone asked me hey do you know any and someone asked me hey do you know any and someone asked me hey do you know any uh iot killer application uh iot killer application uh iot killer application is it is already here or not yet email is it is already here or not yet email is it is already here or not yet email what email do you think guys what email do you think guys what email do you think guys students it's the problem with that question is

it's the problem with that question is it's so individualistic and customized it's so individualistic and customized it's so individualistic and customized to people's processes usually right and to people's processes usually right and to people's processes usually right and so people want to know this huge new so people want to know this huge new so people want to know this huge new Innovative secret iot solution that they Innovative secret iot solution that they Innovative secret iot solution that they can Implement into their very unique can Implement into their very unique can Implement into their very unique process that they developed and also process that they developed and also process that they developed and also don't share all the info on of course don't share all the info on of course don't share all the info on of course for competitive reasons and so I think for competitive reasons and so I think for competitive reasons and so I think we've had these home run use cases we've had these home run use cases we've had these home run use cases predictive maintenance for vibration predictive maintenance for vibration predictive maintenance for vibration asset monitoring home run yeah but how asset monitoring home run yeah but how asset monitoring home run yeah but how many asset tracking still is the number many asset tracking still is the number many asset tracking still is the number one iot use case it is in the world and one iot use case it is in the world and one iot use case it is in the world and and if you sit if you call it iot to a and if you sit if you call it iot to a and if you sit if you call it iot to a manufacturer they'll run right sometimes manufacturer they'll run right sometimes manufacturer they'll run right sometimes so it's we we have these very and very so it's we we have these very and very so it's we we have these very and very straightforward use cases and that's got straightforward use cases and that's got straightforward use cases and that's got to be why it's it's the most popular one to be why it's it's the most popular one to be why it's it's the most popular one but I always uh asked them well but I always uh asked them well but I always uh asked them well what what's your process what's your what what's your process what's your what what's your process what's your industry and then kind of work from industry and then kind of work from industry and then kind of work from there and uh yeah but iot is cool there and uh yeah but iot is cool there and uh yeah but iot is cool because you can just make everything up because you can just make everything up because you can just make everything up you just like once you know once you you just like once you know once you you just like once you know once you know how to get the data and throw it know how to get the data and throw it know how to get the data and throw it around and the cost associated with it around and the cost associated with it around and the cost associated with it you can build those use cases I'll reply you can build those use cases I'll reply you can build those use cases I'll reply pretty much pretty much pretty much you know iot iot just has a marketing you know iot iot just has a marketing you know iot iot just has a marketing problem agent passenger Lord something problem agent passenger Lord something problem agent passenger Lord something different industry 7.0 iot we're just different industry 7.0 iot we're just different industry 7.0 iot we're just wearing it out I will vote David to bring back machine I will vote David to bring back machine to machine I think we have to all come to machine I think we have to all come to machine I think we have to all come back and go there I like that yeah back and go there I like that yeah back and go there I like that yeah that was yeah but you know M to m m to M that was yeah but you know M to m m to M that was yeah but you know M to m m to M drinking talk

drinking talk drinking talk [Laughter] any other crazy Notions today before we any other crazy Notions today before we jump into our conference jump into our conference jump into our conference no just looking forward to having you no just looking forward to having you no just looking forward to having you down here and hanging out and uh yeah down here and hanging out and uh yeah down here and hanging out and uh yeah looking forward to uh next week at looking forward to uh next week at looking forward to uh next week at Mobile World Congress where iot Coffee Mobile World Congress where iot Coffee Mobile World Congress where iot Coffee Talk will be live and uh Mark you'll be Talk will be live and uh Mark you'll be Talk will be live and uh Mark you'll be at things industries next week I would at things industries next week I would at things industries next week I would assume right assume right assume right no no no not this week not this week not this week is it this week I thought it was next is it this week I thought it was next is it this week I thought it was next week it might have already been it might week it might have already been it might week it might have already been it might already be done even already be done even already be done even um um um I I I thought it was next week anyway all thought it was next week anyway all thought it was next week anyway all right but we'll be live next right we'll be live next week at uh right we'll be live next week at uh Mobile World Congress Las Vegas so you Mobile World Congress Las Vegas so you Mobile World Congress Las Vegas so you get to do iot coffee talk with all of us get to do iot coffee talk with all of us get to do iot coffee talk with all of us Knuckleheads live back to back weeks so Knuckleheads live back to back weeks so Knuckleheads live back to back weeks so there's I think that's a first actually there's I think that's a first actually there's I think that's a first actually right I don't remember us being live in right I don't remember us being live in right I don't remember us being live in two shows simultaneous back to back but two shows simultaneous back to back but two shows simultaneous back to back but um but it also shows that you know that um but it also shows that you know that um but it also shows that you know that here's what's going on in the industry here's what's going on in the industry here's what's going on in the industry we've got a lot of Education going on a we've got a lot of Education going on a we've got a lot of Education going on a lot of brand awareness and awareness of lot of brand awareness and awareness of lot of brand awareness and awareness of uh really cool use cases and new uh really cool use cases and new uh really cool use cases and new products and new awareness and next week products and new awareness and next week products and new awareness and next week is sold out uh the West Hall at Mobile is sold out uh the West Hall at Mobile is sold out uh the West Hall at Mobile World Congress is sold out uh which is World Congress is sold out uh which is World Congress is sold out uh which is cool I also heard that uh CES in January

cool I also heard that uh CES in January cool I also heard that uh CES in January that IMC uh built out another extension that IMC uh built out another extension that IMC uh built out another extension of their iot Pavilion area and that's of their iot Pavilion area and that's of their iot Pavilion area and that's sold out too so there's no more IMC sold out too so there's no more IMC sold out too so there's no more IMC booths that CES in January so it that's booths that CES in January so it that's booths that CES in January so it that's not an indicator nothing else is I mean not an indicator nothing else is I mean not an indicator nothing else is I mean it's still you know there's a thousand it's still you know there's a thousand it's still you know there's a thousand people here for this little show yeah people here for this little show yeah people here for this little show yeah which is pretty cool so pretty cool man which is pretty cool so pretty cool man which is pretty cool so pretty cool man be able to also use Steve no you don't be able to also use Steve no you don't be able to also use Steve no you don't you don't yeah he's a man yeah I really you don't yeah he's a man yeah I really you don't yeah he's a man yeah I really don't like your support don't like your support don't like your support thank you I I had I had no choice I had thank you I I had I had no choice I had thank you I I had I had no choice I had no choice but to buy new ones and my no choice but to buy new ones and my no choice but to buy new ones and my wife wife wife I got three of them and I'm now going to I got three of them and I'm now going to I got three of them and I'm now going to start rotating the three of them until start rotating the three of them until start rotating the three of them until someone points out going I seen the same someone points out going I seen the same someone points out going I seen the same damn suit on you every freaking show damn suit on you every freaking show damn suit on you every freaking show yeah totally totally that's what that's yeah totally totally that's what that's yeah totally totally that's what that's what happened I literally you know like what happened I literally you know like what happened I literally you know like a couple of shows ago this guy comes up a couple of shows ago this guy comes up a couple of shows ago this guy comes up to me and goes wow you're wearing your to me and goes wow you're wearing your to me and goes wow you're wearing your classic blue suit I'm like what do you classic blue suit I'm like what do you classic blue suit I'm like what do you mean he goes you wear eyes too you wear mean he goes you wear eyes too you wear mean he goes you wear eyes too you wear that sport jacket all the time like I that sport jacket all the time like I that sport jacket all the time like I brought up went home man I went home the brought up went home man I went home the brought up went home man I went home the white it's just like gone door strubs white it's just like gone door strubs white it's just like gone door strubs we're going on Nordstroms do you guys going to Nordstrom pick do you guys going to Nordstrom pick something and pay for it or do you guys something and pay for it or do you guys something and pay for it or do you guys just ran oh you know oh yeah yeah I've just ran oh you know oh yeah yeah I've just ran oh you know oh yeah yeah I've seen that video seen that video seen that video usually I'm going with a bunch of my usually I'm going with a bunch of my usually I'm going with a bunch of my best friends yeah my friends we just

best friends yeah my friends we just best friends yeah my friends we just kind of go in kind of go in kind of go in yeah because Dave you you definitely yeah because Dave you you definitely yeah because Dave you you definitely seen the video of the tall white skinny seen the video of the tall white skinny seen the video of the tall white skinny Jewish man old man from Jersey stealing Jewish man old man from Jersey stealing Jewish man old man from Jersey stealing right you've seen that is the fastest right you've seen that is the fastest right you've seen that is the fastest guy I'm like oh that's got to be Steve guy I'm like oh that's got to be Steve guy I'm like oh that's got to be Steve he's all in the metal with the blinging he's all in the metal with the blinging he's all in the metal with the blinging medals he thought we identified this tall he thought we identified this tall skinny white guy with uh with a bling skinny white guy with uh with a bling skinny white guy with uh with a bling with a big gold medal that's awesome you with a big gold medal that's awesome you with a big gold medal that's awesome you guys all right I'm looking forward to guys all right I'm looking forward to guys all right I'm looking forward to seeing you are we gonna have queso seeing you are we gonna have queso seeing you are we gonna have queso tonight is that what we're doing since tonight is that what we're doing since tonight is that what we're doing since we don't have a reservation yeah all we don't have a reservation yeah all we don't have a reservation yeah all right yeah I'll I'll text somebody when right yeah I'll I'll text somebody when right yeah I'll I'll text somebody when I land and get my real car and we'll I land and get my real car and we'll I land and get my real car and we'll just go to the El Rancho just go to the El Rancho just go to the El Rancho um looking forward to seeing everybody um looking forward to seeing everybody um looking forward to seeing everybody thanks so much for everybody joining us thanks so much for everybody joining us thanks so much for everybody joining us today on iot talkative talk a special today on iot talkative talk a special today on iot talkative talk a special applied intelligence LIVE edition of iot applied intelligence LIVE edition of iot applied intelligence LIVE edition of iot coffee talk with baby the Dream Team in coffee talk with baby the Dream Team in coffee talk with baby the Dream Team in Austin and it is like 95 97 degrees in Austin and it is like 95 97 degrees in Austin and it is like 95 97 degrees in late September there so that's kind of late September there so that's kind of late September there so that's kind of strange it's only 86 right now it'll be strange it's only 86 right now it'll be strange it's only 86 right now it'll be up to 90.

up to 90. up to 90. that's crazy it's like 56 in Seattle that's crazy it's like 56 in Seattle that's crazy it's like 56 in Seattle right now you know but oh well anyway right now you know but oh well anyway right now you know but oh well anyway we're weird up here all right we'll see we're weird up here all right we'll see we're weird up here all right we'll see you guys on the other side we're out [Music] [Music] thank you