IoT Coffee Talk Special - IoT Stars Barcelona 2026

cuz a lot of these companies could pick cuz a lot of these companies could pick a revenue. a revenue. a revenue. >> Hey guys, this is Leonard Lee, executive >> Hey guys, this is Leonard Lee, executive >> Hey guys, this is Leonard Lee, executive analyst at Next Curve. And guess what? analyst at Next Curve. And guess what? analyst at Next Curve. And guess what? I'm here in Barcelona for the famous, I'm here in Barcelona for the famous, I'm here in Barcelona for the famous, infamous, illustrious infamous, illustrious infamous, illustrious IoT infused IoT infused IoT infused IoT stars event. And this is a IoT stars event. And this is a IoT stars event. And this is a brainchild of the uh IoTe. >> Did you hear the Because you know in >> Did you hear the Because you know in Spain they always have the list. Right. Spain they always have the list. Right. Spain they always have the list. Right. >> Exactly. >> Exactly. >> Exactly. >> That's why it's not Barcelona, it's >> That's why it's not Barcelona, it's >> That's why it's not Barcelona, it's Matalona. Matalona. Matalona. >> Matalona. Right. >> Matalona. Right. >> Matalona. Right. >> So I have no idea who you are, but you >> So I have no idea who you are, but you >> So I have no idea who you are, but you were going to tell me. were going to tell me. were going to tell me. >> We're all learning at the same time. >> We're all learning at the same time. >> We're all learning at the same time. >> Yeah. Yeah. So I'm Leonard. >> Yeah. Yeah. So I'm Leonard. >> Yeah. Yeah. So I'm Leonard. >> Hi, I'm Alan Puas. >> Hi, I'm Alan Puas. >> Hi, I'm Alan Puas. >> And you're going to tell me that you're >> And you're going to tell me that you're >> And you're going to tell me that you're like probably like the executive vice like probably like the executive vice like probably like the executive vice president or CEO of like a really big president or CEO of like a really big president or CEO of like a really big freaking company, right? I I'm I'm just freaking company, right? I I'm I'm just freaking company, right? I I'm I'm just a humble IT guy making his way in the a humble IT guy making his way in the a humble IT guy making his way in the world. So, uh world. So, uh world. So, uh >> that that that is like the best kind of >> that that that is like the best kind of >> that that that is like the best kind of person in the world. You you know I will person in the world. You you know I will person in the world. You you know I will tell you why.

tell you why. tell you why. >> He has courage. >> He has courage. >> He has courage. He has curiosity He has curiosity He has curiosity and you need cunning to play in the IoT and you need cunning to play in the IoT and you need cunning to play in the IoT game. Well, we were just we were just game. Well, we were just we were just game. Well, we were just we were just talking about what's going to happen talking about what's going to happen talking about what's going to happen with all this AI stuff getting really uh with all this AI stuff getting really uh with all this AI stuff getting really uh amazing and uh but no, my background amazing and uh but no, my background amazing and uh but no, my background though I I most recently was CEO of a though I I most recently was CEO of a though I I most recently was CEO of a private 5G company enabling all the high private 5G company enabling all the high private 5G company enabling all the high data applications like edge AI and uh data applications like edge AI and uh data applications like edge AI and uh autonomous vehicles but uh prior to that autonomous vehicles but uh prior to that autonomous vehicles but uh prior to that I enabled low data IoT stuff as the I enabled low data IoT stuff as the I enabled low data IoT stuff as the founding president of North America for founding president of North America for founding president of North America for six bucks. So both built a network six bucks. So both built a network six bucks. So both built a network covering 70 million people. So, I've covering 70 million people. So, I've covering 70 million people. So, I've gotten both both sides and so uh gotten both both sides and so uh gotten both both sides and so uh >> you are you going to tell the audience >> you are you going to tell the audience >> you are you going to tell the audience what your name is? what your name is? what your name is? >> Well, I did Alan from Eth. >> Well, I did Alan from Eth. >> Well, I did Alan from Eth. >> Oh, okay. All right. So, it's really >> Oh, okay. All right. So, it's really >> Oh, okay. All right. So, it's really >> and it's uh it's great to be here. >> and it's uh it's great to be here. >> and it's uh it's great to be here. Actually, this is I think my 20 year Actually, this is I think my 20 year Actually, this is I think my 20 year anniversary coming to NWC. So, anniversary coming to NWC. So, anniversary coming to NWC. So, >> congratulations. >> congratulations. >> congratulations. >> So, it's exciting to see the signs and >> So, it's exciting to see the signs and >> So, it's exciting to see the signs and all the booths change from uh 3G to 4G all the booths change from uh 3G to 4G all the booths change from uh 3G to 4G to IoT to AI now. So, it's exciting to to IoT to AI now. So, it's exciting to to IoT to AI now. So, it's exciting to watch that transition as well.

watch that transition as well. watch that transition as well. >> Yeah. Wonderful. Wonderful. So, um I I >> Yeah. Wonderful. Wonderful. So, um I I >> Yeah. Wonderful. Wonderful. So, um I I trust you're going to have an awesome trust you're going to have an awesome trust you're going to have an awesome >> awesome event. >> awesome event. >> awesome event. >> It will most likely be awesome. It will >> It will most likely be awesome. It will >> It will most likely be awesome. It will definitely be busy. definitely be busy. definitely be busy. >> Yeah. Yeah. Yeah. And there's going to >> Yeah. Yeah. Yeah. And there's going to >> Yeah. Yeah. Yeah. And there's going to be a hell of a lot of IoT or no AI, not be a hell of a lot of IoT or no AI, not be a hell of a lot of IoT or no AI, not IoT. You know, here's the weird thing. IoT. You know, here's the weird thing. IoT. You know, here's the weird thing. >> I think I'm going to get your reaction. >> I think I'm going to get your reaction. >> I think I'm going to get your reaction. I think I think I think IoT is the thing right now. People just IoT is the thing right now. People just IoT is the thing right now. People just don't know it at this conference. I I don't know it at this conference. I I don't know it at this conference. I I will I will tell you it's always been will I will tell you it's always been will I will tell you it's always been the thing, but I will tell you a secret the thing, but I will tell you a secret the thing, but I will tell you a secret if you don't tell anyone. if you don't tell anyone. if you don't tell anyone. >> No, no, no, no. It's not a thing because >> No, no, no, no. It's not a thing because >> No, no, no, no. It's not a thing because people have been dis disappointed by it people have been dis disappointed by it people have been dis disappointed by it and that's why this guy is now holding and that's why this guy is now holding and that's why this guy is now holding like IoT stars at like like IoT stars at like like IoT stars at like >> Estraa, right? >> Estraa, right? >> Estraa, right? >> You're you're >> You're you're >> You're you're >> everybody everybody is like moved on to >> everybody everybody is like moved on to >> everybody everybody is like moved on to thinking, hey, this all this stuff is thinking, hey, this all this stuff is thinking, hey, this all this stuff is >> I'll tell you why IoT is going to be the >> I'll tell you why IoT is going to be the >> I'll tell you why IoT is going to be the most exciting thing at this show because most exciting thing at this show because most exciting thing at this show because everybody's pushing AI. Okay. What is everybody's pushing AI. Okay. What is everybody's pushing AI. Okay. What is the lifeblood of AI? the lifeblood of AI? the lifeblood of AI? >> It's data.

>> It's data. >> It's data. >> Oh, come on. I was going to say >> Oh, come on. I was going to say >> Oh, come on. I was going to say something funny and then you ruined it. something funny and then you ruined it. something funny and then you ruined it. >> Data and and red wine, of course, in >> Data and and red wine, of course, in >> Data and and red wine, of course, in Spain. So, but without data, AI is Spain. So, but without data, AI is Spain. So, but without data, AI is worthless. What is the number one way worthless. What is the number one way worthless. What is the number one way you collect data about every aspect as you collect data about every aspect as you collect data about every aspect as aspect of your operational environment? aspect of your operational environment? aspect of your operational environment? IoT. IoT. IoT. So, there you go. IoT is going to be the So, there you go. IoT is going to be the So, there you go. IoT is going to be the feeder system that makes AI effective feeder system that makes AI effective feeder system that makes AI effective and valuable for us. You know what I and valuable for us. You know what I and valuable for us. You know what I love about you? love about you? love about you? >> You answer your own questions. >> You answer your own questions. >> You answer your own questions. >> Well, >> Well, >> Well, >> and by the way, you're doing very well. >> and by the way, you're doing very well. >> and by the way, you're doing very well. >> I'm trying to help you out. >> I'm trying to help you out. >> I'm trying to help you out. >> I don't know. No, you didn't. He didn't >> I don't know. No, you didn't. He didn't >> I don't know. No, you didn't. He didn't even He not only helped me out, he did even He not only helped me out, he did even He not only helped me out, he did it for me. Just like a genetic AI. it for me. Just like a genetic AI. it for me. Just like a genetic AI. >> Some of us drank less than others. Huh. >> Some of us drank less than others. Huh. >> Some of us drank less than others. Huh. >> Yes. I didn't really drink that much. >> Yes. I didn't really drink that much. >> Yes. I didn't really drink that much. I'm usually like this. I'm usually like this. I'm usually like this. >> Anyway, guys, I got to run, but thank >> Anyway, guys, I got to run, but thank >> Anyway, guys, I got to run, but thank you for the opportunity to you for the opportunity to you for the opportunity to >> Yeah. Yeah. No, that's really good >> Yeah. Yeah. No, that's really good >> Yeah. Yeah. No, that's really good opining. And uh opining. And uh opining. And uh >> and by the way, he make a really good AI >> and by the way, he make a really good AI >> and by the way, he make a really good AI agent.

agent. agent. >> Let me do >> Let me do >> Let me do >> Hey, good to see you again. >> Hey, good to see you again. >> Hey, good to see you again. >> HOW ARE YOU? HEY, how's it? Good. How >> HOW ARE YOU? HEY, how's it? Good. How >> HOW ARE YOU? HEY, how's it? Good. How are you? are you? are you? >> Good. Good to see you. >> Good. Good to see you. >> Good. Good to see you. >> Yeah. So, what do you want to say to the >> Yeah. So, what do you want to say to the >> Yeah. So, what do you want to say to the next curve audience? next curve audience? next curve audience? >> Well, well, what's the thing again? >> Well, well, what's the thing again? >> Well, well, what's the thing again? >> Next curve audience. You can just say, >> Next curve audience. You can just say, >> Next curve audience. You can just say, you know, just say whatever you want you know, just say whatever you want you know, just say whatever you want about IoT. about IoT. about IoT. >> You know, we got a really exciting time. >> You know, we got a really exciting time. >> You know, we got a really exciting time. I mean you know finally we got a AI that I mean you know finally we got a AI that I mean you know finally we got a AI that can contribute to the IoT you know the can contribute to the IoT you know the can contribute to the IoT you know the vision of IoT vision of IoT vision of IoT is has been looking for AI so that you is has been looking for AI so that you is has been looking for AI so that you know even if you so far even if you know even if you so far even if you know even if you so far even if you collect data you have to build the logic collect data you have to build the logic collect data you have to build the logic and write logic to take an action right and write logic to take an action right and write logic to take an action right but now you have an AI agent AI models but now you have an AI agent AI models but now you have an AI agent AI models that can understand the data and decide that can understand the data and decide that can understand the data and decide what you want you should do and send a what you want you should do and send a what you want you should do and send a command to make an action in the world command to make an action in the world command to make an action in the world And finally, you know, the vision of IoT And finally, you know, the vision of IoT And finally, you know, the vision of IoT that actually, you know, makes things uh that actually, you know, makes things uh that actually, you know, makes things uh happen with all these different kinds of happen with all these different kinds of happen with all these different kinds of devices. We are here today to make it devices. We are here today to make it devices. We are here today to make it happen. So, we are so excited. happen. So, we are so excited. happen. So, we are so excited. >> Awesome. So, you want to make the folks >> Awesome. So, you want to make the folks >> Awesome. So, you want to make the folks at IoT community happy.

at IoT community happy. at IoT community happy. >> Yeah, sure. >> Yeah, sure. >> Yeah, sure. >> Yeah. Just say the next big thing in IoT >> Yeah. Just say the next big thing in IoT >> Yeah. Just say the next big thing in IoT is is is >> AI agent and IoT. >> AI agent and IoT. >> AI agent and IoT. But in the end, But in the end, But in the end, >> Jen >> Jen >> Jen I A I O T. I A I O T. I A I O T. >> High five. High five. High five. Very >> High five. High five. High five. Very >> High five. High five. High five. Very nice. nice. nice. >> What did you say? J A I O T. Yeah, but >> What did you say? J A I O T. Yeah, but >> What did you say? J A I O T. Yeah, but >> J A I O T. >> J A I O T. >> J A I O T. >> Yeah, but it's trademark. It's >> Yeah, but it's trademark. It's >> Yeah, but it's trademark. It's trademark. So yeah, you have to use trademark. So yeah, you have to use trademark. So yeah, you have to use >> Yeah, I think it is. No, no, by them IoT >> Yeah, I think it is. No, no, by them IoT >> Yeah, I think it is. No, no, by them IoT community. community. community. >> Yeah. So love to our our friends at IoT >> Yeah. So love to our our friends at IoT >> Yeah. So love to our our friends at IoT community and uh Kevin. Yeah. community and uh Kevin. Yeah. community and uh Kevin. Yeah. >> And so, yeah. Thank you. Thank you. Good >> And so, yeah. Thank you. Thank you. Good >> And so, yeah. Thank you. Thank you. Good to see you guys. to see you guys. to see you guys. >> All right. Cheers. >> All right. Cheers. >> All right. Cheers. >> Cheers. Cheers. >> Cheers. Cheers. >> Cheers. Cheers. >> Yeah. Yeah. Have fun. >> Yeah. Yeah. Have fun. >> Yeah. Yeah. Have fun. >> Have a great show. >> Have a great show. >> Have a great show. >> You too. >> You too. >> You too. >> My arm hurts really bad. And you know >> My arm hurts really bad. And you know >> My arm hurts really bad. And you know what? I just what? I just what? I just >> You want to walk around just and we >> You want to walk around just and we >> You want to walk around just and we stop? stop? stop? >> Yeah. Yeah. But >> Yeah. Yeah. But >> Yeah. Yeah. But >> Ah, my arm hurts. >> Ah, my arm hurts. >> Ah, my arm hurts. >> Should I, you know? >> Should I, you know? >> Should I, you know? >> Yeah. You hold it. >> Yeah. You hold it. >> Yeah. You hold it. >> Should I record? Should I hold it?

>> Should I record? Should I hold it? >> Should I record? Should I hold it? >> Yeah. >> Yeah. >> Yeah. >> No, this is your mic. I have a mic. >> No, this is your mic. I have a mic. >> No, this is your mic. I have a mic. >> Ah. Ah, you have a mic. So, let's go. >> Ah. Ah, you have a mic. So, let's go. >> Ah. Ah, you have a mic. So, let's go. Let's go towards the direction. Okay. Okay. Okay. Okay. Okay. >> Hello. What's the m of the what happens >> Hello. What's the m of the what happens >> Hello. What's the m of the what happens in the mundo? in the mundo? in the mundo? >> They happen in so many things but not so >> They happen in so many things but not so >> They happen in so many things but not so many business. I think many business. I think many business. I think >> not yet. >> not yet. >> not yet. >> Not yet. >> Not yet. >> Not yet. >> Why not? >> Why not? >> Why not? >> Why not? Because I think there are two >> Why not? Because I think there are two >> Why not? Because I think there are two points. The first thing is sometimes points. The first thing is sometimes points. The first thing is sometimes it's difficult to to explain to people it's difficult to to explain to people it's difficult to to explain to people what is IoT. So you need to talk not what is IoT. So you need to talk not what is IoT. So you need to talk not only about IoT, talk about business. How only about IoT, talk about business. How only about IoT, talk about business. How can I help you in a real way? How can I can I help you in a real way? How can I can I help you in a real way? How can I get money using this and that and that? get money using this and that and that? get money using this and that and that? And the second point, sometimes IoT is a And the second point, sometimes IoT is a And the second point, sometimes IoT is a kind of desire. It's a nice to have. But kind of desire. It's a nice to have. But kind of desire. It's a nice to have. But now there is a nice opportunity at this now there is a nice opportunity at this now there is a nice opportunity at this moment. There are some specific moment. There are some specific moment. There are some specific normatives especially in cyber security normatives especially in cyber security normatives especially in cyber security that maybe can go a good start for for that maybe can go a good start for for that maybe can go a good start for for developing IoT, adding AI and let me say developing IoT, adding AI and let me say developing IoT, adding AI and let me say combining together. But is this HI or combining together. But is this HI or combining together. But is this HI or something different?

something different? something different? >> H AI >> H AI >> H AI >> HAI or agentic with agents as well? >> HAI or agentic with agents as well? >> HAI or agentic with agents as well? >> I I'm coming from from industry world. >> I I'm coming from from industry world. >> I I'm coming from from industry world. So for me is H AI for sure. There So for me is H AI for sure. There So for me is H AI for sure. There there's going to be aentic AI but on IoT there's going to be aentic AI but on IoT there's going to be aentic AI but on IoT I think the the funny world is H AI at I think the the funny world is H AI at I think the the funny world is H AI at the end IOT gateway is a kind of H AI the end IOT gateway is a kind of H AI the end IOT gateway is a kind of H AI device. So you can go in this way. But I device. So you can go in this way. But I device. So you can go in this way. But I want trying to want to ask him a want trying to want to ask him a want trying to want to ask him a question because one of the things I see question because one of the things I see question because one of the things I see in IoT is we are always talking about in IoT is we are always talking about in IoT is we are always talking about the P is a damn word P. How we can go uh the P is a damn word P. How we can go uh the P is a damn word P. How we can go uh more more more over other over than this? How we can over other over than this? How we can over other over than this? How we can transpose that? How we can do that? And transpose that? How we can do that? And transpose that? How we can do that? And I think this is a nice question because I think this is a nice question because I think this is a nice question because sometimes it's difficult when I think sometimes it's difficult when I think sometimes it's difficult when I think about etching pools. I was talking to about etching pools. I was talking to about etching pools. I was talking to you. I think you are helping companies you. I think you are helping companies you. I think you are helping companies to develop AI models, right? But the to develop AI models, right? But the to develop AI models, right? But the point is for doing what? For doing PC's point is for doing what? For doing PC's point is for doing what? For doing PC's or for doing a scalable product. So I or for doing a scalable product. So I or for doing a scalable product. So I think it's a little different a little think it's a little different a little think it's a little different a little different thing. different thing. different thing. >> Well, I think one of the from what you >> Well, I think one of the from what you >> Well, I think one of the from what you just said like there are two things.

just said like there are two things. just said like there are two things. >> One of the things that you just said is >> One of the things that you just said is >> One of the things that you just said is like IoT could be dead but no not like IoT could be dead but no not like IoT could be dead but no not really. I think so. really. I think so. really. I think so. >> I think for me like IoT was a buzz word >> I think for me like IoT was a buzz word >> I think for me like IoT was a buzz word at some point. Now now it's it's been at some point. Now now it's it's been at some point. Now now it's it's been transferred to AI. like all the all the transferred to AI. like all the all the transferred to AI. like all the all the knowledge has been transferred to the knowledge has been transferred to the knowledge has been transferred to the device. device. device. Um Um Um so I'm I'm not really sure like where we so I'm I'm not really sure like where we so I'm I'm not really sure like where we should go. Uh I think you don't should go. Uh I think you don't should go. Uh I think you don't >> No. Wow. It's a pity. >> No. Wow. It's a pity. >> No. Wow. It's a pity. >> You don't have an answer. Come on. Let >> You don't have an answer. Come on. Let >> You don't have an answer. Come on. Let me me me >> could be fantastic, right? To know that. >> could be fantastic, right? To know that. >> could be fantastic, right? To know that. >> Well, I'm sorry. >> Well, I'm sorry. >> Well, I'm sorry. >> I think I just screwed it up. But do you >> I think I just screwed it up. But do you >> I think I just screwed it up. But do you think uh now that I have you both here, think uh now that I have you both here, think uh now that I have you both here, do you think that physical AI it's like do you think that physical AI it's like do you think that physical AI it's like the old IoT concept 15 years ago the the old IoT concept 15 years ago the the old IoT concept 15 years ago the same like there is nothing behind same like there is nothing behind same like there is nothing behind physical AI concept or or do you think physical AI concept or or do you think physical AI concept or or do you think there is something and there is something and there is something and >> I think it's marketing it's another buzz >> I think it's marketing it's another buzz >> I think it's marketing it's another buzz word the point is not talking about AI word the point is not talking about AI word the point is not talking about AI as as a word the thing is do you have a as as a word the thing is do you have a as as a word the thing is do you have a real problem how can I solve it how can real problem how can I solve it how can real problem how can I solve it how can I help you using IoT and AI technologies I help you using IoT and AI technologies I help you using IoT and AI technologies together maybe but if you are talking together maybe but if you are talking together maybe but if you are talking about AI or IoT at the end I realize about AI or IoT at the end I realize about AI or IoT at the end I realize it's my experience maybe it's not the it's my experience maybe it's not the it's my experience maybe it's not the best experience but it's it's not funny best experience but it's it's not funny best experience but it's it's not funny and it's it's nothing because you want and it's it's nothing because you want and it's it's nothing because you want to get business for for getting business to get business for for getting business to get business for for getting business you need to help people how can I help you need to help people how can I help you need to help people how can I help you and when I create the solution for you and when I create the solution for you and when I create the solution for you later if you want I can explain you you later if you want I can explain you you later if you want I can explain you that this is IoT this is AI this is an H that this is IoT this is AI this is an H that this is IoT this is AI this is an H AI device whatever you know but if we

AI device whatever you know but if we AI device whatever you know but if we talk only about IoT or physical AI or talk only about IoT or physical AI or talk only about IoT or physical AI or AI. Wow. We maybe we are going to to AI. Wow. We maybe we are going to to AI. Wow. We maybe we are going to to make the same mistakes we do in the make the same mistakes we do in the make the same mistakes we do in the past. I think so it's fast work for me past. I think so it's fast work for me past. I think so it's fast work for me for sure. I think physical AI is one for sure. I think physical AI is one for sure. I think physical AI is one step even further. Uh first we need to step even further. Uh first we need to step even further. Uh first we need to put some intelligence on the device and put some intelligence on the device and put some intelligence on the device and then you can actually act and do some then you can actually act and do some then you can actually act and do some more things. But uh first let's make more things. But uh first let's make more things. But uh first let's make sure the models that we put on the sure the models that we put on the sure the models that we put on the device are good enough to actually device are good enough to actually device are good enough to actually create the value that was much needed create the value that was much needed create the value that was much needed for IoT for IoT for IoT before trying to do some uh something before trying to do some uh something before trying to do some uh something else and put some other buzz word onto else and put some other buzz word onto else and put some other buzz word onto it you know I think that for me just a it you know I think that for me just a it you know I think that for me just a few words first thing is it's always the few words first thing is it's always the few words first thing is it's always the same same same we are talking about sensors IoT sensors we are talking about sensors IoT sensors we are talking about sensors IoT sensors intelligent sensors but the question is intelligent sensors but the question is intelligent sensors but the question is always the same for doing what Why do always the same for doing what Why do always the same for doing what Why do you need my sensors? What are you going you need my sensors? What are you going you need my sensors? What are you going to do with these sensors? And I think to do with these sensors? And I think to do with these sensors? And I think that is another important point that is another important point that is another important point especially at this moment when we are at especially at this moment when we are at especially at this moment when we are at the end. I I see IoT is a kind of the end. I I see IoT is a kind of the end. I I see IoT is a kind of complex integration hardware, software, complex integration hardware, software, complex integration hardware, software, fir communication. Now we are adding AI fir communication. Now we are adding AI fir communication. Now we are adding AI on top, right? So this is going to be on top, right? So this is going to be on top, right? So this is going to be more complex. So my point is try to more complex. So my point is try to more complex. So my point is try to create a kind of create a kind of create a kind of specific architecture for giving order specific architecture for giving order specific architecture for giving order on this kind of system. If you don't do on this kind of system. If you don't do on this kind of system. If you don't do that will be really complex.

that will be really complex. that will be really complex. Well there is another thing that I think Well there is another thing that I think Well there is another thing that I think we haven't scratched well we only we haven't scratched well we only we haven't scratched well we only started to scratch the surface of what started to scratch the surface of what started to scratch the surface of what we can do with with IoT we can do with with IoT we can do with with IoT without AI. So I I work in AI so I don't without AI. So I I work in AI so I don't without AI. So I I work in AI so I don't have much of benefits of saying that but have much of benefits of saying that but have much of benefits of saying that but there are so many other things that we there are so many other things that we there are so many other things that we can do with just having a different can do with just having a different can do with just having a different threshold like whether is a flood or threshold like whether is a flood or threshold like whether is a flood or whether there is a smoke that is above a whether there is a smoke that is above a whether there is a smoke that is above a certain level and this is only starting certain level and this is only starting certain level and this is only starting IoT has been a buzz word for the last 10 IoT has been a buzz word for the last 10 IoT has been a buzz word for the last 10 years and well I mean like we all have years and well I mean like we all have years and well I mean like we all have been working IoT been working IoT been working IoT not well and all sensors, technology, not well and all sensors, technology, not well and all sensors, technology, battery powered is now here. So there battery powered is now here. So there battery powered is now here. So there are so many things that we can do with are so many things that we can do with are so many things that we can do with AI with IoT. AI with IoT. AI with IoT. Let's first make sure that works and Let's first make sure that works and Let's first make sure that works and then we can put some more capabilities then we can put some more capabilities then we can put some more capabilities using AI. using AI. using AI. >> I kind of I kind of agree with um with >> I kind of I kind of agree with um with >> I kind of I kind of agree with um with what you said at the beginning that you what you said at the beginning that you what you said at the beginning that you need to find a business model. So IoT need to find a business model. So IoT need to find a business model. So IoT needs to help you to save money or make needs to help you to save money or make needs to help you to save money or make money. And I think edge AI it's the money. And I think edge AI it's the money. And I think edge AI it's the technology that facilitates uh or reduce technology that facilitates uh or reduce technology that facilitates uh or reduce the friction to find a proper business the friction to find a proper business the friction to find a proper business model for your IoT device.

model for your IoT device. model for your IoT device. Now we need to prove it on physical AI Now we need to prove it on physical AI Now we need to prove it on physical AI and more complex AI models. That's as and more complex AI models. That's as and more complex AI models. That's as well a reality right it it even well a reality right it it even well a reality right it it even facilitates more the a successful facilitates more the a successful facilitates more the a successful business model behind uh this IoT. But I business model behind uh this IoT. But I business model behind uh this IoT. But I think it's the one of the silver bullet. think it's the one of the silver bullet. think it's the one of the silver bullet. So we were always saying what's the So we were always saying what's the So we were always saying what's the silver I was saying the business the silver I was saying the business the silver I was saying the business the silver bullet for or the killer silver bullet for or the killer silver bullet for or the killer application for IoT I think hi is one of application for IoT I think hi is one of application for IoT I think hi is one of it really helps uh it really helps uh it really helps uh >> it will be more complex you know IoT was >> it will be more complex you know IoT was >> it will be more complex you know IoT was complex we say that now all is working complex we say that now all is working complex we say that now all is working but for doing what so imagine I don't but for doing what so imagine I don't but for doing what so imagine I don't know exactly what I'm what I'm going to know exactly what I'm what I'm going to know exactly what I'm what I'm going to do with this device connected and now do with this device connected and now do with this device connected and now I'm going to add on top AI layer for I'm going to add on top AI layer for I'm going to add on top AI layer for doing what for me it's always the same doing what for me it's always the same doing what for me it's always the same why we need HI If you have a problem why we need HI If you have a problem why we need HI If you have a problem right now, you digitalized all your right now, you digitalized all your right now, you digitalized all your ecosystem and now you have all the data ecosystem and now you have all the data ecosystem and now you have all the data unified in a single source of truth blah unified in a single source of truth blah unified in a single source of truth blah blah blah. Now you save that x amount of blah blah. Now you save that x amount of blah blah. Now you save that x amount of money on on your company because money on on your company because money on on your company because everything is digitalized. Uh the next everything is digitalized. Uh the next everything is digitalized. Uh the next question is with AI can I save or can I question is with AI can I save or can I question is with AI can I save or can I make money on the with my IoT product make money on the with my IoT product make money on the with my IoT product because of that? One of the things I see because of that? One of the things I see because of that? One of the things I see is with AI you can take more profit on is with AI you can take more profit on is with AI you can take more profit on data. You know one of the things I see data. You know one of the things I see data. You know one of the things I see in the past everybody is trying to in the past everybody is trying to in the past everybody is trying to collect data but the real truth is for collect data but the real truth is for collect data but the real truth is for doing what I don't know but uh I'm going doing what I don't know but uh I'm going doing what I don't know but uh I'm going to collect data and maybe I will know to collect data and maybe I will know to collect data and maybe I will know later now you have a new opportunity later now you have a new opportunity later now you have a new opportunity with AI you know

my god so no the real truth anyway at my god so no the real truth anyway at the end the point is not only talking the end the point is not only talking the end the point is not only talking about IoT H AI physical AI these are about IoT H AI physical AI these are about IoT H AI physical AI these are concepts the point is how we can do with concepts the point is how we can do with concepts the point is how we can do with that how we can help in a real way. So I that how we can help in a real way. So I that how we can help in a real way. So I think for me is the key point and when think for me is the key point and when think for me is the key point and when you identify that then you can define you identify that then you can define you identify that then you can define what is the business models or whatever what is the business models or whatever what is the business models or whatever but if if you don't know what do you but if if you don't know what do you but if if you don't know what do you want to do what is your customer needs want to do what is your customer needs want to do what is your customer needs and how you can help them and how you can help them and how you can help them for me I've been in IoT for several for me I've been in IoT for several for me I've been in IoT for several years it was a little dis I was a little years it was a little dis I was a little years it was a little dis I was a little disappointed so tell tell me a bit more disappointed so tell tell me a bit more disappointed so tell tell me a bit more about yourself like how long have you about yourself like how long have you about yourself like how long have you been in IoT for like what what's your I been in IoT for like what what's your I been in IoT for like what what's your I explain you yeah as I told you I came explain you yeah as I told you I came explain you yeah as I told you I came from electronic companies distribution from electronic companies distribution from electronic companies distribution for more than 30 years ago and I start a for more than 30 years ago and I start a for more than 30 years ago and I start a specific M2M division 10 years ago. Then specific M2M division 10 years ago. Then specific M2M division 10 years ago. Then we moved to IoT division. Okay. What we we moved to IoT division. Okay. What we we moved to IoT division. Okay. What we try to do in in in our position try to try to do in in in our position try to try to do in in in our position try to sell let me say uh chipsets and modules sell let me say uh chipsets and modules sell let me say uh chipsets and modules for communication for communicating for communication for communicating for communication for communicating sensors devices whatever but we see it sensors devices whatever but we see it sensors devices whatever but we see it was not not enough. Then we begin to to was not not enough. Then we begin to to was not not enough. Then we begin to to create some kind of integrations. we create some kind of integrations. we create some kind of integrations. we develop some specific PC devices in develop some specific PC devices in develop some specific PC devices in order to help companies to use these order to help companies to use these order to help companies to use these devices in his applications. What's the devices in his applications. What's the devices in his applications. What's the point I face is when you talk about IoT point I face is when you talk about IoT point I face is when you talk about IoT and all the benefits the customer at the and all the benefits the customer at the and all the benefits the customer at the beginning says wow looks nice could be beginning says wow looks nice could be beginning says wow looks nice could be interesting but when they have to to interesting but when they have to to interesting but when they have to to take a decision for invest on that take a decision for invest on that take a decision for invest on that sometimes or several times is a kind of

sometimes or several times is a kind of sometimes or several times is a kind of nice to have could be interesting but I nice to have could be interesting but I nice to have could be interesting but I don't have so much money I don't have don't have so much money I don't have don't have so much money I don't have clear value I I don't know exactly how clear value I I don't know exactly how clear value I I don't know exactly how to do that so we try to move on this to do that so we try to move on this to do that so we try to move on this position the next step we do in our position the next step we do in our position the next step we do in our company was to create a config solution. company was to create a config solution. company was to create a config solution. We integrate a a edge device with We integrate a a edge device with We integrate a a edge device with software we create in our site and we we software we create in our site and we we software we create in our site and we we think that Laura 1 could be a nice think that Laura 1 could be a nice think that Laura 1 could be a nice technology for connected devices. So so technology for connected devices. So so technology for connected devices. So so we create our own Loran gateway and we we create our own Loran gateway and we we create our own Loran gateway and we try to help to companies to deploy Loran try to help to companies to deploy Loran try to help to companies to deploy Loran networks in a very easy way. It was nice networks in a very easy way. It was nice networks in a very easy way. It was nice but at the end it was not enough because but at the end it was not enough because but at the end it was not enough because some people say I don't know what is some people say I don't know what is some people say I don't know what is Nora one why I need to use Law one I can Nora one why I need to use Law one I can Nora one why I need to use Law one I can use Naran so we move another step what use Naran so we move another step what use Naran so we move another step what is your problem so we try to go to is your problem so we try to go to is your problem so we try to go to facility management market and we say facility management market and we say facility management market and we say there they need to take to know what are there they need to take to know what are there they need to take to know what are the conditions on these facilities they the conditions on these facilities they the conditions on these facilities they want to improve all the services related want to improve all the services related want to improve all the services related to clean the the toilets so we begin to to clean the the toilets so we begin to to clean the the toilets so we begin to go to some application And we explain to go to some application And we explain to go to some application And we explain to customers look at I am going to explain customers look at I am going to explain customers look at I am going to explain you how do you have to do that I am not you how do you have to do that I am not you how do you have to do that I am not going to tell you nothing regarding IoT going to tell you nothing regarding IoT going to tell you nothing regarding IoT I am not going to tell you nothing I am not going to tell you nothing I am not going to tell you nothing regarding Luran this is not important regarding Luran this is not important regarding Luran this is not important for you for you for you >> and uh can you say a few words about >> and uh can you say a few words about >> and uh can you say a few words about your company like do you want to promote your company like do you want to promote your company like do you want to promote it over here it over here it over here >> sorry I don't understand I don't >> sorry I don't understand I don't >> sorry I don't understand I don't understand the question can you can you understand the question can you can you understand the question can you can you say a few words about your company name say a few words about your company name say a few words about your company name or well I was working in my company name

or well I was working in my company name or well I was working in my company name in the past was monolithic but I am not in the past was monolithic but I am not in the past was monolithic but I am not working there since two months ago. So I working there since two months ago. So I working there since two months ago. So I am just starting my own business, right? am just starting my own business, right? am just starting my own business, right? So I'm sorry for that. So I'm sorry for that. So I'm sorry for that. >> But that's good. But you're you're open >> But that's good. But you're you're open >> But that's good. But you're you're open to work, right? to work, right? to work, right? >> Yeah. I I am. Well, if Mar just look at >> Yeah. I I am. Well, if Mar just look at >> Yeah. I I am. Well, if Mar just look at me like I am trying my question. No, no, me like I am trying my question. No, no, me like I am trying my question. No, no, no. It is not because at the end is my no. It is not because at the end is my no. It is not because at the end is my past and it gives me so much experience. past and it gives me so much experience. past and it gives me so much experience. >> That is your still your vision. >> That is your still your vision. >> That is your still your vision. >> Exactly. But the point is I am trying to >> Exactly. But the point is I am trying to >> Exactly. But the point is I am trying to create my own business at this moment. I create my own business at this moment. I create my own business at this moment. I am thinking how can I do in this field am thinking how can I do in this field am thinking how can I do in this field for sure. Yeah. for sure. Yeah. for sure. Yeah. >> Yeah. I think all your knowledge is >> Yeah. I think all your knowledge is >> Yeah. I think all your knowledge is super valuable, right? For for a company super valuable, right? For for a company super valuable, right? For for a company who wants to launch a product into the who wants to launch a product into the who wants to launch a product into the market. market. market. >> Yeah. I don't know what is going to >> Yeah. I don't know what is going to >> Yeah. I don't know what is going to happen but happen but happen but it's nice. It's nice to know that it's it's nice. It's nice to know that it's it's nice. It's nice to know that it's funny to talk about now physical AI edge funny to talk about now physical AI edge funny to talk about now physical AI edge AI is nice but I think is is marketing AI is nice but I think is is marketing AI is nice but I think is is marketing for sure. We need to go deeper on that. for sure. We need to go deeper on that. for sure. We need to go deeper on that. And this is not technology. We are And this is not technology. We are And this is not technology. We are technical guys for sure but the technical guys for sure but the technical guys for sure but the questions that we need to to give questions that we need to to give questions that we need to to give answers are not technological questions answers are not technological questions answers are not technological questions are more business questions value are more business questions value are more business questions value questions technology will be later questions technology will be later questions technology will be later >> and Jordi do you have a lot of >> and Jordi do you have a lot of >> and Jordi do you have a lot of experience experience experience using aentic AI for doing a project or using aentic AI for doing a project or using aentic AI for doing a project or something in this two month that you something in this two month that you something in this two month that you have been have been have been >> No >> No >> No you haven't tried you haven't tried you haven't tried >> no not yet >> no not yet >> no not yet >> so you you should I I strongly recommend >> so you you should I I strongly recommend >> so you you should I I strongly recommend you to to just get uh an account of a you to to just get uh an account of a you to to just get uh an account of a cloud code or something like that to do

cloud code or something like that to do cloud code or something like that to do something. something. something. >> Okay, I will I will try. >> Okay, I will I will try. >> Okay, I will I will try. >> Okay, could be interesting. >> Okay, could be interesting. >> Okay, could be interesting. >> I think it's super interesting and it's >> I think it's super interesting and it's >> I think it's super interesting and it's super brain refreshing or well or or super brain refreshing or well or or super brain refreshing or well or or creates more anxious creates more anxious creates more anxious maybe but uh it's super interesting to maybe but uh it's super interesting to maybe but uh it's super interesting to start testing these tools because now I start testing these tools because now I start testing these tools because now I think we are in a point that they are think we are in a point that they are think we are in a point that they are creating uh something creating uh something creating uh something different. Good to know that I take different. Good to know that I take different. Good to know that I take note. I will try to to make some test. I note. I will try to to make some test. I note. I will try to to make some test. I use AI but not in an authentic way. use AI but not in an authentic way. use AI but not in an authentic way. >> So you should uh my recommendation is to >> So you should uh my recommendation is to >> So you should uh my recommendation is to try to have a project in mind or even try to have a project in mind or even try to have a project in mind or even the website from your new business. No, the website from your new business. No, the website from your new business. No, >> say okay I want a website that does XY Z >> say okay I want a website that does XY Z >> say okay I want a website that does XY Z and and see what happens and see what's and and see what happens and see what's and and see what happens and see what's the relationship you build with. the relationship you build with. the relationship you build with. >> Well I I I listen I read a little now I >> Well I I I listen I read a little now I >> Well I I I listen I read a little now I see cloud code this new this is really see cloud code this new this is really see cloud code this new this is really new and it's really disruptive. It's new and it's really disruptive. It's new and it's really disruptive. It's growing a lot, but I don't taste it yet. growing a lot, but I don't taste it yet. growing a lot, but I don't taste it yet. >> So, we'll >> So, we'll >> So, we'll >> see. I don't know. >> see. I don't know. >> see. I don't know. >> So, let's let's get a in a call after >> So, let's let's get a in a call after >> So, let's let's get a in a call after you test it. you test it. you test it. >> Okay, I will. >> Okay, I will. >> Okay, I will. >> And let me know what you think.

>> And let me know what you think. >> And let me know what you think. >> Okay, I will. >> Okay, I will. >> Okay, I will. >> Okay. I don't know if uh >> Okay. I don't know if uh >> Okay. I don't know if uh >> there is someone else here >> there is someone else here >> there is someone else here >> to talk. Let's go to talk with Lawrence. >> to talk. Let's go to talk with Lawrence. >> to talk. Let's go to talk with Lawrence. Hey, how are you? Hey, how are you? Hey, how are you? >> Long time no see >> Long time no see >> Long time no see in Barcelona in Barcelona in Barcelona >> is amazing. It's amazing. And all the >> is amazing. It's amazing. And all the >> is amazing. It's amazing. And all the IoT is controlled by this guy. IoT is controlled by this guy. IoT is controlled by this guy. >> He has been here since like you know the >> He has been here since like you know the >> He has been here since like you know the first ship got launched on IoT and he's first ship got launched on IoT and he's first ship got launched on IoT and he's been an amazing work or keeping this been an amazing work or keeping this been an amazing work or keeping this event together and happening every year. event together and happening every year. event together and happening every year. >> Congratulations for you. >> Congratulations for you. >> Congratulations for you. >> Oh, thanks for joining us since almost >> Oh, thanks for joining us since almost >> Oh, thanks for joining us since almost the beginning. So the beginning. So the beginning. So >> I don't know. Thank you. >> I don't know. Thank you. >> I don't know. Thank you. >> But yeah, any anything interesting in >> But yeah, any anything interesting in >> But yeah, any anything interesting in the Barcelona startup ecosystem? What do the Barcelona startup ecosystem? What do the Barcelona startup ecosystem? What do you think? What can you highlight or you think? What can you highlight or you think? What can you highlight or what's what's what's going to happen what's what's what's going to happen what's what's what's going to happen this week in the Mobile World Congress? this week in the Mobile World Congress? this week in the Mobile World Congress? uh mobile congress is always a a big key uh mobile congress is always a a big key uh mobile congress is always a a big key point like I think this one we're going point like I think this one we're going point like I think this one we're going to have like a lot of I AI startups but to have like a lot of I AI startups but to have like a lot of I AI startups but much more like uh build together than much more like uh build together than much more like uh build together than last year truly bringing results and last year truly bringing results and last year truly bringing results and bringing you know important points uh bringing you know important points uh bringing you know important points uh for me the highlight for Barcelona for me the highlight for Barcelona for me the highlight for Barcelona itself and this is like an invitation itself and this is like an invitation itself and this is like an invitation for all the startups all over Europe for all the startups all over Europe for all the startups all over Europe >> is the fact that they can now train >> is the fact that they can now train >> is the fact that they can now train models inside Barcelona cyber computing models inside Barcelona cyber computing models inside Barcelona cyber computing center. So Barcelona computer center I center. So Barcelona computer center I center. So Barcelona computer center I started the AI factory part.

started the AI factory part. started the AI factory part. >> Okay. >> Okay. >> Okay. >> So super computing >> So super computing >> So super computing >> this computer center like you know they >> this computer center like you know they >> this computer center like you know they are part of AI factory that is an are part of AI factory that is an are part of AI factory that is an initiative entire in Europe meaning that initiative entire in Europe meaning that initiative entire in Europe meaning that anybody that needs time to train a model anybody that needs time to train a model anybody that needs time to train a model can get it for free on the AI factory. can get it for free on the AI factory. can get it for free on the AI factory. Oh, and and there is some successful Oh, and and there is some successful Oh, and and there is some successful cases from like a Turkish startup that cases from like a Turkish startup that cases from like a Turkish startup that already did 400 hours for free and that already did 400 hours for free and that already did 400 hours for free and that is amazing. So I think there is no more is amazing. So I think there is no more is amazing. So I think there is no more excuses on the market because of like excuses on the market because of like excuses on the market because of like you know of these new things are opening you know of these new things are opening you know of these new things are opening for us here. for us here. for us here. >> So and for everybody to have an amazing >> So and for everybody to have an amazing >> So and for everybody to have an amazing event. event. event. >> You take care. >> You take care. >> You take care. >> Thank you. >> Thank you. >> Thank you. >> And what else? Yeah. >> And what else? Yeah. >> And what else? Yeah. This is the tiny IoT stars edition. So, This is the tiny IoT stars edition. So, This is the tiny IoT stars edition. So, most of the people left already, but uh most of the people left already, but uh most of the people left already, but uh yeah, good to see. Let's see if Lawrence yeah, good to see. Let's see if Lawrence yeah, good to see. Let's see if Lawrence wants to say goodbye to this uh short wants to say goodbye to this uh short wants to say goodbye to this uh short next cure, but I don't know. Maybe I'm next cure, but I don't know. Maybe I'm next cure, but I don't know. Maybe I'm working for next cure from now.

working for next cure from now. working for next cure from now. >> Hey, do you want to say goodbye to >> Hey, do you want to say goodbye to >> Hey, do you want to say goodbye to audience? audience? audience? >> No, this is going to be not going to be >> No, this is going to be not going to be >> No, this is going to be not going to be my audience because I have no idea what my audience because I have no idea what my audience because I have no idea what he filmed he filmed he filmed >> and I have no idea what you >> and I have no idea what you >> and I have no idea what you >> Yeah, but this is going to be IoT coffee >> Yeah, but this is going to be IoT coffee >> Yeah, but this is going to be IoT coffee talk. Okay. talk. Okay. talk. Okay. >> Maybe. Yeah. >> Maybe. Yeah. >> Maybe. Yeah. >> Yeah. And you're going to have to excuse >> Yeah. And you're going to have to excuse >> Yeah. And you're going to have to excuse all the crap that I talked about on a all the crap that I talked about on a all the crap that I talked about on a hot mic. >> Right. >> Right. >> Yeah. >> Yeah. >> Yeah. >> What did you say? What did you say? >> What did you say? What did you say? >> What did you say? What did you say? >> I don't know. >> I don't know. >> I don't know. >> A bunch of reality. It's always about >> A bunch of reality. It's always about >> A bunch of reality. It's always about realness at on IoT coffee talk. But one realness at on IoT coffee talk. But one realness at on IoT coffee talk. But one thing I want to say to IoT coffee talk thing I want to say to IoT coffee talk thing I want to say to IoT coffee talk community as well as the next community. community as well as the next community. community as well as the next community. Somebody has to come up with like uh you Somebody has to come up with like uh you Somebody has to come up with like uh you know a big pano know a big pano know a big pano algorithm so that the IoT giant actually algorithm so that the IoT giant actually algorithm so that the IoT giant actually fits into frame cuz he's so freaking fits into frame cuz he's so freaking fits into frame cuz he's so freaking big. big. big. >> Yeah, it's his AI camera that it's not. >> Yeah, it's his AI camera that it's not. >> Yeah, it's his AI camera that it's not. >> Yeah. >> Yeah. >> Yeah. So hey um yes live from Barcelona So hey um yes live from Barcelona So hey um yes live from Barcelona Baralona for MWT Baralona for MWT Baralona for MWT 2026 >> 56 >> 56 >> yeah signing off Leonard Lee. Bye >> yeah signing off Leonard Lee. Bye >> yeah signing off Leonard Lee. Bye >> bye.