IoT Coffee Talk: Episode 184 - EMQ: The MQTT Glue of IoT (sponsored by EMQ Technologies)

party up people party up way to go get party up people party up way to go get all fat and Sassy it's Thanksgiving week all fat and Sassy it's Thanksgiving week all fat and Sassy it's Thanksgiving week that's come on all right we're gonna get that's come on all right we're gonna get that's come on all right we're gonna get a lot on Russell what's up with that man a lot on Russell what's up with that man a lot on Russell what's up with that man no hey Rob that was pH I to get fat yeah no hey Rob that was pH I to get fat yeah no hey Rob that was pH I to get fat yeah yeah I know I'm not F at all Bill missed yeah I know I'm not F at all Bill missed yeah I know I'm not F at all Bill missed it I'm it I'm it I'm sure oh my God the worst timing in the sure oh my God the worst timing in the sure oh my God the worst timing in the world we have Bill I mean that was that world we have Bill I mean that was that world we have Bill I mean that was that was for Bill but hey um iot coffee talk was for Bill but hey um iot coffee talk was for Bill but hey um iot coffee talk people welcome people welcome people welcome welcome thank you thank you we give welcome thank you thank you we give welcome thank you thank you we give thanks yeah Thanksgiving this is a thanks yeah Thanksgiving this is a thanks yeah Thanksgiving this is a Thanksgiving episode and it's a Thanksgiving episode and it's a Thanksgiving episode and it's a sponsored sponsored sponsored episode uh and we you know we um episode uh and we you know we um episode uh and we you know we um heartfelt thanks to the folks at EMQ heartfelt thanks to the folks at EMQ heartfelt thanks to the folks at EMQ Technologies for making a Technologies for making a Technologies for making a donation thank you a donation to elevate donation thank you a donation to elevate donation thank you a donation to elevate our kids okay and as all of you should our kids okay and as all of you should our kids okay and as all of you should know the purpose of elevator our kids is know the purpose of elevator our kids is know the purpose of elevator our kids is to bridge the digital Equity divide for to bridge the digital Equity divide for to bridge the digital Equity divide for kids K through 12 and underserved and kids K through 12 and underserved and kids K through 12 and underserved and distressed communities like uh and so distressed communities like uh and so distressed communities like uh and so one of the things that we're going to one of the things that we're going to one of the things that we're going to try to do is with a donation that was try to do is with a donation that was try to do is with a donation that was made uh have been made th far cuz we made uh have been made th far cuz we made uh have been made th far cuz we have a donation drive going on we're have a donation drive going on we're have a donation drive going on we're trying to hit 25,000 folks is uh to trying to hit 25,000 folks is uh to trying to hit 25,000 folks is uh to support the town or the city which used support the town or the city which used support the town or the city which used to be the capital of H excuse me Hawaii

to be the capital of H excuse me Hawaii to be the capital of H excuse me Hawaii uh lahina in Maui and so some of you uh lahina in Maui and so some of you uh lahina in Maui and so some of you might recall they had that tragic fire might recall they had that tragic fire might recall they had that tragic fire so we're working so we're working so we're working diligently to figure out how we can diligently to figure out how we can diligently to figure out how we can place uh some donation funds there to place uh some donation funds there to place uh some donation funds there to help that community so those of you out help that community so those of you out help that community so those of you out there who are generous like the folks at there who are generous like the folks at there who are generous like the folks at EMQ that would like to help out and EMQ that would like to help out and EMQ that would like to help out and trust me it feels trust me it feels trust me it feels good then please donate go to good then please donate go to good then please donate go to www. elevate our kids.org and if you www. elevate our kids.org and if you www. elevate our kids.org and if you aren't into charity but you're into aren't into charity but you're into aren't into charity but you're into fashion right and and Stephanie tell her man right and and Stephanie tell her man over there over there over there Russell you know I'm Russell you know I'm Russell you know I'm sorry sorry sorry Russell uh welcome welcome by the way Russell uh welcome welcome by the way Russell uh welcome welcome by the way and we'll give you a chance to introduce and we'll give you a chance to introduce and we'll give you a chance to introduce yourself but we know that you want a yourself but we know that you want a yourself but we know that you want a shirt so Stephanie you'll get that yeah shirt so Stephanie you'll get that yeah shirt so Stephanie you'll get that yeah oh yes um so I will send you the link oh yes um so I will send you the link oh yes um so I will send you the link and anyone else and we also have that and anyone else and we also have that and anyone else and we also have that posted on our LinkedIn page so um it's posted on our LinkedIn page so um it's posted on our LinkedIn page so um it's on essentially my Etsy shop but that's on essentially my Etsy shop but that's on essentially my Etsy shop but that's where we have them I will be adding some where we have them I will be adding some where we have them I will be adding some hoodies soon I got to redes redesign um hoodies soon I got to redes redesign um hoodies soon I got to redes redesign um them but I'm going to do a black them but I'm going to do a black them but I'm going to do a black hoodie with the white iot lettering and hoodie with the white iot lettering and hoodie with the white iot lettering and then a white hoodie with the black so then a white hoodie with the black so then a white hoodie with the black so we're going to have both um depending on we're going to have both um depending on we're going to have both um depending on what your preference is so stay tuned what your preference is so stay tuned what your preference is so stay tuned for the winter for the winter for the winter hoodies nice we off to hug it's gonna be

hoodies nice we off to hug it's gonna be hoodies nice we off to hug it's gonna be ridiculous Stephanie are you not gonna ridiculous Stephanie are you not gonna ridiculous Stephanie are you not gonna make a burnt orange make a burnt orange make a burnt orange absolutely not Rob SP absolutely not Rob SP absolutely not Rob SP hoodie Rob who are you guys playing hoodie Rob who are you guys playing hoodie Rob who are you guys playing Thanksgiving week I don't know do we Thanksgiving week I don't know do we Thanksgiving week I don't know do we still still still playm no that's not how we're playing playm no that's not how we're playing playm no that's not how we're playing LSU oh wow I have no idea I'm cluess LSU oh wow I have no idea I'm cluess LSU oh wow I have no idea I'm cluess point point point I'm yeah Rob Rob was the one who gave I'm yeah Rob Rob was the one who gave I'm yeah Rob Rob was the one who gave the hundred million do to buy out the the hundred million do to buy out the the hundred million do to buy out the contract so he's he's a little upset contract so he's he's a little upset contract so he's he's a little upset obviously I'm in the wrong business I obviously I'm in the wrong business I obviously I'm in the wrong business I should be a washed up loser coach and should be a washed up loser coach and should be a washed up loser coach and college at 20 at $227,000 a day for the college at 20 at $227,000 a day for the college at 20 at $227,000 a day for the next four four years I'd love to I had next four four years I'd love to I had next four four years I'd love to I had no idea that they I knew i' I've known no idea that they I knew i' I've known no idea that they I knew i' I've known from the past that oftentimes a college from the past that oftentimes a college from the past that oftentimes a college football coach at the major State football coach at the major State football coach at the major State University might be the highest paid University might be the highest paid University might be the highest paid person in the government of that state person in the government of that state person in the government of that state remember I remember learning that a remember I remember learning that a remember I remember learning that a million years ago as a kid I was like million years ago as a kid I was like million years ago as a kid I was like they made more than the governor wow they made more than the governor wow they made more than the governor wow it's like well it's because UT football it's like well it's because UT football it's like well it's because UT football is more important to Texas than the is more important to Texas than the is more important to Texas than the governor and so you know but now who governor and so you know but now who governor and so you know but now who knew that who knew that you know at knew that who knew that you know at knew that who knew that you know at another tier a school like amm would another tier a school like amm would another tier a school like amm would have such a budget for college coach have such a budget for college coach have such a budget for college coach I've never had any idea number one I've never had any idea number one I've never had any idea number one engineering number one law school come engineering number one law school come engineering number one law school come on on on dude but the crazy thing is is the day dude but the crazy thing is is the day dude but the crazy thing is is the day before that that was before that that was before that that was announced is there zooming in on the announced is there zooming in on the announced is there zooming in on the field my son was there at the game and

field my son was there at the game and field my son was there at the game and there's like $167 million donation to there's like $167 million donation to there's like $167 million donation to The Association of Former students which The Association of Former students which The Association of Former students which is our alumni and then the next day like is our alumni and then the next day like is our alumni and then the next day like he's letting go and I'm like well they he's letting go and I'm like well they he's letting go and I'm like well they just made up for that but gez can that just made up for that but gez can that just made up for that but gez can that money be going to some kids scholarships money be going to some kids scholarships money be going to some kids scholarships and some other things it's just that's and some other things it's just that's and some other things it's just that's right get those laptops get that right get those laptops get that right get those laptops get that Cellular Connection to those kids Cellular Connection to those kids Cellular Connection to those kids underserved families under resource underserved families under resource underserved families under resource communities those kids connected let's communities those kids connected let's communities those kids connected let's narrow divide how about how about give narrow divide how about how about give narrow divide how about how about give them scholarships to A&M instead how them scholarships to A&M instead how them scholarships to A&M instead how about how about trying to figure out how about how about trying to figure out how about how about trying to figure out how to take money out of that so the tuition to take money out of that so the tuition to take money out of that so the tuition is lower you know something is lower you know something is lower you know something important that's my anyways Hey so important that's my anyways Hey so important that's my anyways Hey so uh this is all great because what we do uh this is all great because what we do uh this is all great because what we do Ernest just so you know I mean we just Ernest just so you know I mean we just Ernest just so you know I mean we just like ramble it's like pretty nonsensical like ramble it's like pretty nonsensical like ramble it's like pretty nonsensical sometimes but no I mean but that that's sometimes but no I mean but that that's sometimes but no I mean but that that's why we appreciate I mean we're all about why we appreciate I mean we're all about why we appreciate I mean we're all about the charity on the show and just like the charity on the show and just like the charity on the show and just like having a good time and just talking a having a good time and just talking a having a good time and just talking a bunch of trash about t but bunch of trash about t but bunch of trash about t but um man um Ernest uh why don't you um man um Ernest uh why don't you um man um Ernest uh why don't you introduce yourself man and you know give introduce yourself man and you know give introduce yourself man and you know give us a little bit about e uh EMQ us a little bit about e uh EMQ us a little bit about e uh EMQ Technologies and then um let's talk Technologies and then um let's talk Technologies and then um let's talk about what's hot in Tech and what you about what's hot in Tech and what you about what's hot in Tech and what you guys are up to and how you guys are guys are up to and how you guys are guys are up to and how you guys are changing the changing the changing the world sure sure so I am Ernest Russell a world sure sure so I am Ernest Russell a world sure sure so I am Ernest Russell a technical content manager for EMQ uh we technical content manager for EMQ uh we technical content manager for EMQ uh we are uh the world's number one

are uh the world's number one are uh the world's number one mqtt broker um and some of us I know mqtt broker um and some of us I know mqtt broker um and some of us I know what that is in the audience some of us what that is in the audience some of us what that is in the audience some of us may not so we can uh we can get into um may not so we can uh we can get into um may not so we can uh we can get into um some of those those details but it's uh some of those those details but it's uh some of those those details but it's uh it's it's really interesting um to be um it's it's really interesting um to be um it's it's really interesting um to be um on the The Cutting Edge um of of this on the The Cutting Edge um of of this on the The Cutting Edge um of of this technology so um I I appreciate uh the technology so um I I appreciate uh the technology so um I I appreciate uh the opportunity to to be here uh to have opportunity to to be here uh to have opportunity to to be here uh to have some fun so um and and definitely um as some fun so um and and definitely um as some fun so um and and definitely um as a company uh EMQ sends their their a company uh EMQ sends their their a company uh EMQ sends their their thanks and their their support uh for thanks and their their support uh for thanks and their their support uh for for these kids let's like you said let's for these kids let's like you said let's for these kids let's like you said let's make sure uh we we close that digital make sure uh we we close that digital make sure uh we we close that digital Divine Let's help you know get them the Divine Let's help you know get them the Divine Let's help you know get them the opportunity to have uh the communication opportunity to have uh the communication opportunity to have uh the communication the laptops these are our future so um the laptops these are our future so um the laptops these are our future so um let's let's support them let's let's support them let's let's support them yeah yeah and and keep in mind it's yeah yeah and and keep in mind it's yeah yeah and and keep in mind it's Equity divide because I live in in the Equity divide because I live in in the Equity divide because I live in in the digital digital digital divide right I get SOS on my smartphone divide right I get SOS on my smartphone divide right I get SOS on my smartphone it's like ridiculous dude no it's like ridiculous dude no it's like ridiculous dude no you is it is so tell us all about EMQ you is it is so tell us all about EMQ you is it is so tell us all about EMQ what's it all what's it all what's it all about so we are very involved in in many about so we are very involved in in many about so we are very involved in in many types of of Industries what um what how types of of Industries what um what how types of of Industries what um what how I usually explain it um in a very simple I usually explain it um in a very simple I usually explain it um in a very simple way is we make dumb things smart so um way is we make dumb things smart so um way is we make dumb things smart so um information that's usually siloed uh in

information that's usually siloed uh in information that's usually siloed uh in certain sensors right and so lately uh certain sensors right and so lately uh certain sensors right and so lately uh lately for us um the the vehicle lately for us um the the vehicle lately for us um the the vehicle industry um has been has been great for industry um has been has been great for industry um has been has been great for us and has been a great partnership um us and has been a great partnership um us and has been a great partnership um with the growth of connected vehicles uh with the growth of connected vehicles uh with the growth of connected vehicles uh vehicles um supplying having so many vehicles um supplying having so many vehicles um supplying having so many data points you know we're talking um data points you know we're talking um data points you know we're talking um sometimes millions of of data points per sometimes millions of of data points per sometimes millions of of data points per second all right that these these car second all right that these these car second all right that these these car sensors are are processing and so uh sensors are are processing and so uh sensors are are processing and so uh with with our technology we're able to with with our technology we're able to with with our technology we're able to um help help filter all of that that um help help filter all of that that um help help filter all of that that sensor data help um bring that into the sensor data help um bring that into the sensor data help um bring that into the cloud where all the magic happens right cloud where all the magic happens right cloud where all the magic happens right with with AI um and and different in with with AI um and and different in with with AI um and and different in different um graphical interfaces right different um graphical interfaces right different um graphical interfaces right that that need to be created either for that that need to be created either for that that need to be created either for the business uh for maintenance or or the business uh for maintenance or or the business uh for maintenance or or even for for the customer and um the the even for for the customer and um the the even for for the customer and um the the I would say the best thing about uh EMQ I would say the best thing about uh EMQ I would say the best thing about uh EMQ and our product is really the scale and our product is really the scale and our product is really the scale right because we we actually have a free right because we we actually have a free right because we we actually have a free product if you wanted to try our product product if you wanted to try our product product if you wanted to try our product right now you say hey I got this home right now you say hey I got this home right now you say hey I got this home automation system I want to try out you automation system I want to try out you automation system I want to try out you can actually download fully capable can actually download fully capable can actually download fully capable fully you know um mqtt broker and and do fully you know um mqtt broker and and do fully you know um mqtt broker and and do all these things at home but it's the all these things at home but it's the all these things at home but it's the scale that we help with we have we have scale that we help with we have we have scale that we help with we have we have over 10 million Vehicles out there that

over 10 million Vehicles out there that over 10 million Vehicles out there that are that are me using our messaging in are that are me using our messaging in are that are me using our messaging in one way or another um so to be able to one way or another um so to be able to one way or another um so to be able to to process th that type of device to process th that type of device to process th that type of device messaging at that scale and have have messaging at that scale and have have messaging at that scale and have have subsec messaging um it is really um is subsec messaging um it is really um is subsec messaging um it is really um is really the the magic that that we really the the magic that that we really the the magic that that we provide provide provide so I'm excited to be part of it Ernest so I'm excited to be part of it Ernest so I'm excited to be part of it Ernest now that's a great background so why is now that's a great background so why is now that's a great background so why is it important to have this protocol in it important to have this protocol in it important to have this protocol in place for vehicles is it something new place for vehicles is it something new place for vehicles is it something new is it old are these vehicles needing is it old are these vehicles needing is it old are these vehicles needing this for all these great applications this for all these great applications this for all these great applications that we're running um what's so that we're running um what's so that we're running um what's so important about having this now versus important about having this now versus important about having this now versus you know five years ago and what's the you know five years ago and what's the you know five years ago and what's the future look like yeah it's that's that's future look like yeah it's that's that's future look like yeah it's that's that's a good question Stephanie it's we're at a good question Stephanie it's we're at a good question Stephanie it's we're at a very pivotal moment because we're a very pivotal moment because we're a very pivotal moment because we're we're just getting into the adaption the we're just getting into the adaption the we're just getting into the adaption the adoption of connected Vehicles connected adoption of connected Vehicles connected adoption of connected Vehicles connected cars right and so um right now we're in cars right and so um right now we're in cars right and so um right now we're in the middle of our our transition like I the middle of our our transition like I the middle of our our transition like I know Steve is is working on some uh know Steve is is working on some uh know Steve is is working on some uh connected car um projects right there's connected car um projects right there's connected car um projects right there's so much data these these they're almost so much data these these they're almost so much data these these they're almost becoming rolling data centers there's so becoming rolling data centers there's so becoming rolling data centers there's so much data um that are that are going much data um that are that are going much data um that are that are going through these vehicles and so the next through these vehicles and so the next through these vehicles and so the next step right now is is adopting the step right now is is adopting the step right now is is adopting the technology scaling the technology to uh technology scaling the technology to uh technology scaling the technology to uh to support the features um that that we

to support the features um that that we to support the features um that that we need and and the consumers want in these need and and the consumers want in these need and and the consumers want in these vehicles but the next step and what vehicles but the next step and what vehicles but the next step and what mqtt what that platform is going to mqtt what that platform is going to mqtt what that platform is going to allow um is not just the collection of allow um is not just the collection of allow um is not just the collection of that vehicle data but when we start to that vehicle data but when we start to that vehicle data but when we start to connect to the connect to the connect to the infrastructure that's going to be the infrastructure that's going to be the infrastructure that's going to be the real difference and that's what mqtt can real difference and that's what mqtt can real difference and that's what mqtt can provide is a very simple provide is a very simple provide is a very simple lightweight protocol that that most lightweight protocol that that most lightweight protocol that that most thing most sensors most devices can thing most sensors most devices can thing most sensors most devices can easily translate to and so it becomes easily translate to and so it becomes easily translate to and so it becomes that Central method of communication that Central method of communication that Central method of communication right that that everyone can understand right that that everyone can understand right that that everyone can understand um that works in tough environments um that works in tough environments um that works in tough environments where you're switching Networks you're where you're switching Networks you're where you're switching Networks you're driving through tunnels um you're you're driving through tunnels um you're you're driving through tunnels um you're you're driving cross country imagine how many driving cross country imagine how many driving cross country imagine how many networks you switch through driving from networks you switch through driving from networks you switch through driving from uh California to Texas or or Cali to uh California to Texas or or Cali to uh California to Texas or or Cali to Atlanta even right that's a lot of Atlanta even right that's a lot of Atlanta even right that's a lot of networks and so um in the background networks and so um in the background networks and so um in the background that's a lot of work um that that needs that's a lot of work um that that needs that's a lot of work um that that needs to be done um in in order to make sure to be done um in in order to make sure to be done um in in order to make sure you're not losing um the connectivity you're not losing um the connectivity you're not losing um the connectivity the messaging um the the data um that's the messaging um the the data um that's the messaging um the the data um that's that's driving the cars and soon we'll that's driving the cars and soon we'll that's driving the cars and soon we'll also Drive the infrastructure around also Drive the infrastructure around also Drive the infrastructure around them with traffic signals charging them with traffic signals charging them with traffic signals charging infrastructure all those things I see infrastructure all those things I see infrastructure all those things I see your mind working uh uh Pete what you your mind working uh uh Pete what you your mind working uh uh Pete what you thinking about thinking about thinking about oh well I was going to say I mean for oh well I was going to say I mean for oh well I was going to say I mean for folks listeners that maybe aren't folks listeners that maybe aren't folks listeners that maybe aren't familiar with mqtt you know we should

familiar with mqtt you know we should familiar with mqtt you know we should probably talk about that a little bit probably talk about that a little bit probably talk about that a little bit it's been around for a long time it's it's been around for a long time it's it's been around for a long time it's been around for probably over 20 years been around for probably over 20 years been around for probably over 20 years as this kind of Pub sub layer on top of as this kind of Pub sub layer on top of as this kind of Pub sub layer on top of TCP which is the thing that makes it uh TCP which is the thing that makes it uh TCP which is the thing that makes it uh you know more reliable and more you know you know more reliable and more you know you know more reliable and more you know flexible and it's been used I think it flexible and it's been used I think it flexible and it's been used I think it started more in the industrial space and started more in the industrial space and started more in the industrial space and uh and in iot space it's been around for uh and in iot space it's been around for uh and in iot space it's been around for a while I know we had it on aure iot a while I know we had it on aure iot a while I know we had it on aure iot forever and AWS and so what the forever and AWS and so what the forever and AWS and so what the interesting thing I think that you guys interesting thing I think that you guys interesting thing I think that you guys are kind of helping Pioneer is taking are kind of helping Pioneer is taking are kind of helping Pioneer is taking this protocol that everyone kind of this protocol that everyone kind of this protocol that everyone kind of knows and understands and comfortable knows and understands and comfortable knows and understands and comfortable with and putting and applying it to this with and putting and applying it to this with and putting and applying it to this new software defined vehicle space right new software defined vehicle space right new software defined vehicle space right so now we're saying let's take this so now we're saying let's take this so now we're saying let's take this existing protocol Pub sub protocol and existing protocol Pub sub protocol and existing protocol Pub sub protocol and apply it to this new area like you said apply it to this new area like you said apply it to this new area like you said where a software defined vehicle is this where a software defined vehicle is this where a software defined vehicle is this incredibly complex thing that has to do incredibly complex thing that has to do incredibly complex thing that has to do v x you know v v infrastructure V to v x you know v v infrastructure V to v x you know v v infrastructure V to pedestrian v2v whatever and using it in pedestrian v2v whatever and using it in pedestrian v2v whatever and using it in that context and so it's interesting to that context and so it's interesting to that context and so it's interesting to see you know in our world we have these see you know in our world we have these see you know in our world we have these things that we've been using for decades things that we've been using for decades things that we've been using for decades and they seem to always be finding new and they seem to always be finding new and they seem to always be finding new life you know as as the markets evolve life you know as as the markets evolve life you know as as the markets evolve we take what we what we've developed and we take what we what we've developed and we take what we what we've developed and we continue to kind of innovate with it we continue to kind of innovate with it we continue to kind of innovate with it and I think that was really interesting and I think that was really interesting and I think that was really interesting what you guys are what you guys are what you guys are doing yes yes well well said and yeah M doing yes yes well well said and yeah M doing yes yes well well said and yeah M mqtt I think it it does deserve a little mqtt I think it it does deserve a little mqtt I think it it does deserve a little bit of background in bit of background in bit of background in yes it's it's been around for a while yes it's it's been around for a while yes it's it's been around for a while and and as you said with the pub sub uh

and and as you said with the pub sub uh and and as you said with the pub sub uh or or publish subscribe architecture it or or publish subscribe architecture it or or publish subscribe architecture it separates the the client from the separates the the client from the separates the the client from the server now right um and typically as you server now right um and typically as you server now right um and typically as you said this was over tcpip meaning um that said this was over tcpip meaning um that said this was over tcpip meaning um that you really needed a stable connection um you really needed a stable connection um you really needed a stable connection um you you get into problems and tcpip when you you get into problems and tcpip when you you get into problems and tcpip when you're switching networks or or your you're switching networks or or your you're switching networks or or your network is flapping right it's network is flapping right it's network is flapping right it's connecting is disconnecting tcpip connecting is disconnecting tcpip connecting is disconnecting tcpip doesn't doesn't like that at all and so doesn't doesn't like that at all and so doesn't doesn't like that at all and so uh one of the things that we did uh one of the things that we did uh one of the things that we did recently and and again with um with the recently and and again with um with the recently and and again with um with the automotive industry in mind is we we're automotive industry in mind is we we're automotive industry in mind is we we're the first mqtt broker to support mqtt the first mqtt broker to support mqtt the first mqtt broker to support mqtt over the quick protocol and so basically over the quick protocol and so basically over the quick protocol and so basically we're able to layer that over UDP um we're able to layer that over UDP um we're able to layer that over UDP um essentially putting that that data essentially putting that that data essentially putting that that data connection on a separate connection your connection on a separate connection your connection on a separate connection your connection on a separate layer of than connection on a separate layer of than connection on a separate layer of than your data and so what that allows is your data and so what that allows is your data and so what that allows is it's able to switch Network seamlessly it's able to switch Network seamlessly it's able to switch Network seamlessly again without without the client really again without without the client really again without without the client really caring or or getting upset um when those caring or or getting upset um when those caring or or getting upset um when those networks switch or or disconnect and we networks switch or or disconnect and we networks switch or or disconnect and we found that um it's really been uh um found that um it's really been uh um found that um it's really been uh um essential for for that type of essential for for that type of essential for for that type of environments for you know um driving environments for you know um driving environments for you know um driving through several networks or or remote through several networks or or remote through several networks or or remote networks or even you know our our networks or even you know our our networks or even you know our our cellular networks now you know we're cellular networks now you know we're cellular networks now you know we're they're they're switching so much um they're they're switching so much um they're they're switching so much um with with 5G that you you want a way to with with 5G that you you want a way to with with 5G that you you want a way to make sure that your clients are reliably

make sure that your clients are reliably make sure that your clients are reliably connected especially when you're getting connected especially when you're getting connected especially when you're getting those frequent burst of those frequent burst of those frequent burst of information I know it's been I know it's information I know it's been I know it's information I know it's been I know it's been important I like I like everything been important I like I like everything been important I like I like everything that you guys are saying and I've played that you guys are saying and I've played that you guys are saying and I've played around with with around with with around with with emq's uh broker um myself especially in emq's uh broker um myself especially in emq's uh broker um myself especially in the in the building of uh leveraging the in the building of uh leveraging the in the building of uh leveraging digital Twins and when you got multiple digital Twins and when you got multiple digital Twins and when you got multiple protocols that are flying through and protocols that are flying through and protocols that are flying through and we're trying to you know get the get the we're trying to you know get the get the we're trying to you know get the get the uniformity of delivery of of the of the uniformity of delivery of of the of the uniformity of delivery of of the of the messages and Lee Smith and Steve reinard messages and Lee Smith and Steve reinard messages and Lee Smith and Steve reinard and I were talking about you know going and I were talking about you know going and I were talking about you know going deeper in in in terms of that but what deeper in in in terms of that but what deeper in in in terms of that but what I'm wondering about and and maybe the I'm wondering about and and maybe the I'm wondering about and and maybe the general you know population doesn't uh general you know population doesn't uh general you know population doesn't uh understand it because mqtt has been understand it because mqtt has been understand it because mqtt has been around for such a long time can you talk around for such a long time can you talk around for such a long time can you talk a bit about uh the migration from just a bit about uh the migration from just a bit about uh the migration from just regular mqtt to mqtt SN because I think regular mqtt to mqtt SN because I think regular mqtt to mqtt SN because I think that's where the iot devices kind of you that's where the iot devices kind of you that's where the iot devices kind of you know gained the the huge know gained the the huge know gained the the huge benefit yes yes so um thanks thanks for benefit yes yes so um thanks thanks for benefit yes yes so um thanks thanks for that bill so when and so for our that bill so when and so for our that bill so when and so for our audience uh mqtt SN um is mqtt for audience uh mqtt SN um is mqtt for audience uh mqtt SN um is mqtt for sensor networks right so um that's sensor networks right so um that's sensor networks right so um that's really uh it's an evolution of messaging really uh it's an evolution of messaging really uh it's an evolution of messaging that's specifically buil around for that's specifically buil around for that's specifically buil around for devices that either go to sleep right devices that either go to sleep right devices that either go to sleep right they disconnect and go to sleep for a they disconnect and go to sleep for a they disconnect and go to sleep for a while wake back up because these devices while wake back up because these devices while wake back up because these devices are usually battery operated right so

are usually battery operated right so are usually battery operated right so they they need to be able to go to sleep they they need to be able to go to sleep they they need to be able to go to sleep wake up send all their messages and and wake up send all their messages and and wake up send all their messages and and go back to sleep right and so um so you go back to sleep right and so um so you go back to sleep right and so um so you we we are able to um to support um the we we are able to um to support um the we we are able to um to support um the traditional mqtt um mqt traditional mqtt um mqt traditional mqtt um mqt ttsn and mqtt over quick right so the ttsn and mqtt over quick right so the ttsn and mqtt over quick right so the these are all um a mixture of of these are all um a mixture of of these are all um a mixture of of different ways uh depending on on the different ways uh depending on on the different ways uh depending on on the client and um and if we're talking about client and um and if we're talking about client and um and if we're talking about connected Vehicles here you're right I connected Vehicles here you're right I connected Vehicles here you're right I think we're we're going to move more think we're we're going to move more think we're we're going to move more towards that towards that towards that efficiency of of mqtt SN um and again efficiency of of mqtt SN um and again efficiency of of mqtt SN um and again and and the ability to um to transverse and and the ability to um to transverse and and the ability to um to transverse over over different protocols and so um over over different protocols and so um over over different protocols and so um we we started um as as you know with OP we we started um as as you know with OP we we started um as as you know with OP Source Source Source mqtt um broker but we've really layered mqtt um broker but we've really layered mqtt um broker but we've really layered so uh much value and so many features on so uh much value and so many features on so uh much value and so many features on top of that um and and below that top of that um and and below that top of that um and and below that because there's a layer of edge devices because there's a layer of edge devices because there's a layer of edge devices too right that that we need to to too right that that we need to to too right that that we need to to connect and that's um that's been a lot connect and that's um that's been a lot connect and that's um that's been a lot of the development that that we've been of the development that that we've been of the development that that we've been doing and the about the past year and a doing and the about the past year and a doing and the about the past year and a half uh we have uh we have a new product half uh we have uh we have a new product half uh we have uh we have a new product that we call our our Edge compute that we call our our Edge compute that we call our our Edge compute platform and so we managed that we platform and so we managed that we platform and so we managed that we manage the service not just from the

manage the service not just from the manage the service not just from the broker level of of sending and receiving broker level of of sending and receiving broker level of of sending and receiving your messages but all the way down to your messages but all the way down to your messages but all the way down to the device level right the the factor the device level right the the factor the device level right the the factor whether that's the factory floor whether that's the factory floor whether that's the factory floor sometimes that's embedded within the car sometimes that's embedded within the car sometimes that's embedded within the car so so we can manage that messaging from so so we can manage that messaging from so so we can manage that messaging from the device on the way to the cloud and the device on the way to the cloud and the device on the way to the cloud and take that scale take the the um the take that scale take the the um the take that scale take the the um the operations out of the you know out of operations out of the you know out of operations out of the you know out of the spectrum of of things they already the spectrum of of things they already the spectrum of of things they already have to have to have to support know when you said go back to support know when you said go back to support know when you said go back to sleep it reminded me of a bedtime story sleep it reminded me of a bedtime story sleep it reminded me of a bedtime story from Samuel L Jackson that I heard we say that here we go here we go heard we say that here we go here we go my my my head head head man um so you you talked about quick man um so you you talked about quick man um so you you talked about quick which is yet another wire protocol which which is yet another wire protocol which which is yet another wire protocol which I think has been standardized now we're I think has been standardized now we're I think has been standardized now we're calling that HTTP 3 um you know I did calling that HTTP 3 um you know I did calling that HTTP 3 um you know I did didn't Google come up with that one is didn't Google come up with that one is didn't Google come up with that one is that they led the way with that I think that they led the way with that I think that they led the way with that I think Google also created the stuff that led Google also created the stuff that led Google also created the stuff that led to http2 as well um so for you folks to http2 as well um so for you folks to http2 as well um so for you folks keeping score at home when you're doing keeping score at home when you're doing keeping score at home when you're doing quick and we keep hearing that word quick and we keep hearing that word quick and we keep hearing that word connection all of a sudden it's connection all of a sudden it's connection all of a sudden it's connectionless connectionless connectionless uh because this is a UDP protocol which uh because this is a UDP protocol which uh because this is a UDP protocol which means there's not that same handshake means there's not that same handshake means there's not that same handshake like tcpip uses like when like right now like tcpip uses like when like right now like tcpip uses like when like right now right now on zoom we're using UDP

right now on zoom we're using UDP right now on zoom we're using UDP because that's how the best way to do because that's how the best way to do because that's how the best way to do streaming and broadcasts and things like streaming and broadcasts and things like streaming and broadcasts and things like that uh because it's lighter weight and that uh because it's lighter weight and that uh because it's lighter weight and it's tinier and it goes faster and it's tinier and it goes faster and it's tinier and it goes faster and there's a lot less negotiation and stuff there's a lot less negotiation and stuff there's a lot less negotiation and stuff happening um and so uh I think that's happening um and so uh I think that's happening um and so uh I think that's pretty cool using your overall wire pretty cool using your overall wire pretty cool using your overall wire protocol on top of that protocol going protocol on top of that protocol going protocol on top of that protocol going and then you right you talk about cars and then you right you talk about cars and then you right you talk about cars when you talk about things that are when you talk about things that are when you talk about things that are outside and moving around that means outside and moving around that means outside and moving around that means cellular um and you're going from Tower cellular um and you're going from Tower cellular um and you're going from Tower to Tower to Tower and lots of those to Tower to Tower and lots of those to Tower to Tower and lots of those handoffs are handoffs are handoffs are happening because yes you know I'm happening because yes you know I'm happening because yes you know I'm working at Ericson Ericson was the one working at Ericson Ericson was the one working at Ericson Ericson was the one who got all these cars in the United who got all these cars in the United who got all these cars in the United States gosh before 2010 uh I think it States gosh before 2010 uh I think it States gosh before 2010 uh I think it was going through AT&T's network was going through AT&T's network was going through AT&T's network actually I remember we started actually I remember we started actually I remember we started connecting cars and initially it was connecting cars and initially it was connecting cars and initially it was little baby steps it was just like hey I little baby steps it was just like hey I little baby steps it was just like hey I want Wi-Fi inside my car and there's want Wi-Fi inside my car and there's want Wi-Fi inside my car and there's this LTE connection to the car and then this LTE connection to the car and then this LTE connection to the car and then we would do Wi-Fi kind of like when you we would do Wi-Fi kind of like when you we would do Wi-Fi kind of like when you buy a little myfi hockey puck thing but buy a little myfi hockey puck thing but buy a little myfi hockey puck thing but of course like everything else we keep of course like everything else we keep of course like everything else we keep evolving and now we're using all that evolving and now we're using all that evolving and now we're using all that technology to send Telemetry about the technology to send Telemetry about the technology to send Telemetry about the health of the car in real time um so health of the car in real time um so health of the car in real time um so that you don't get surprised on the road that you don't get surprised on the road that you don't get surprised on the road right we know you know that's kind of right we know you know that's kind of right we know you know that's kind of the as I love love to say about iot the as I love love to say about iot the as I love love to say about iot without iot you're guessing and with iot without iot you're guessing and with iot without iot you're guessing and with iot you're knowing um and so great you're knowing um and so great you're knowing um and so great technology like yours is helping make technology like yours is helping make technology like yours is helping make that connection and making sure we know that connection and making sure we know that connection and making sure we know what's going on with all these people what's going on with all these people what's going on with all these people cars and you talked about thousands all

cars and you talked about thousands all cars and you talked about thousands all these data points that's hard to keep these data points that's hard to keep these data points that's hard to keep track of um when I was at Itachi we put track of um when I was at Itachi we put track of um when I was at Itachi we put iot Edge Computing on bullet trains in iot Edge Computing on bullet trains in iot Edge Computing on bullet trains in Japan and we had 40,000 sensors on the Japan and we had 40,000 sensors on the Japan and we had 40,000 sensors on the bullet train just streaming data it was bullet train just streaming data it was bullet train just streaming data it was crazy that's good stuff that's good crazy that's good stuff that's good crazy that's good stuff that's good stuff yeah well also ahead so Ernest one stuff yeah well also ahead so Ernest one stuff yeah well also ahead so Ernest one of the questions I had for you was of the questions I had for you was of the questions I had for you was related to the idea that the sales cycle related to the idea that the sales cycle related to the idea that the sales cycle is so long right so we're stuff that is so long right so we're stuff that is so long right so we're stuff that we're doing our projects are now looking we're doing our projects are now looking we're doing our projects are now looking at three to four years on this on the at three to four years on this on the at three to four years on this on the model you know that's coming to Market model you know that's coming to Market model you know that's coming to Market are you are you looking at your company are you are you looking at your company are you are you looking at your company as a green field or is a Brownfield as a green field or is a Brownfield as a green field or is a Brownfield approach to the vehicle approach to the vehicle approach to the vehicle Communications Communications Communications well I'm I well I'm I well I'm I definitely um agree with you there where definitely um agree with you there where definitely um agree with you there where U we are we're seeing long long sales U we are we're seeing long long sales U we are we're seeing long long sales Cycles right and Cycles right and Cycles right and especially um in the the automotive especially um in the the automotive especially um in the the automotive industry right so that's um where how industry right so that's um where how industry right so that's um where how we're mediating that um is we are we're we're mediating that um is we are we're we're mediating that um is we are we're involving ourselves more in in poc's all involving ourselves more in in poc's all involving ourselves more in in poc's all right um making sure because um they right um making sure because um they right um making sure because um they they get in this weird place where they they get in this weird place where they they get in this weird place where they know they want it right I want it um know they want it right I want it um know they want it right I want it um they know it works but we don't have we they know it works but we don't have we they know it works but we don't have we don't quite have the budget right now don't quite have the budget right now don't quite have the budget right now right and and so you get to that point

right and and so you get to that point right and and so you get to that point we have to prove it works before you we have to prove it works before you we have to prove it works before you have the money to make it work right so have the money to make it work right so have the money to make it work right so we um so so we've been in in this we um so so we've been in in this we um so so we've been in in this situation where um we've really had to situation where um we've really had to situation where um we've really had to help set up the environment set up the help set up the environment set up the help set up the environment set up the testing um simulate um hundreds of testing um simulate um hundreds of testing um simulate um hundreds of thousands of devices connecting so that thousands of devices connecting so that thousands of devices connecting so that um they they can see um the product see um they they can see um the product see um they they can see um the product see the features use the features um and and the features use the features um and and the features use the features um and and that's really that's been shortening the that's really that's been shortening the that's really that's been shortening the sales cycle some but in just you know sales cycle some but in just you know sales cycle some but in just you know with with dealing with these Automotive with with dealing with these Automotive with with dealing with these Automotive Giants it um you know it it takes a Giants it um you know it it takes a Giants it um you know it it takes a while to uh to change directions and and while to uh to change directions and and while to uh to change directions and and Implement uh new new Implement uh new new Implement uh new new technology can your can your technology technology can your can your technology technology can your can your technology put into existing vehicles on the road put into existing vehicles on the road put into existing vehicles on the road or does it have to be in net new or does it have to be in net new or does it have to be in net new cars thank you thank you for for cars thank you thank you for for cars thank you thank you for for allowing me to clarify that because I allowing me to clarify that because I allowing me to clarify that because I think that is a a pretty good think that is a a pretty good think that is a a pretty good misconception that um whether it's a car misconception that um whether it's a car misconception that um whether it's a car a ship and I'll I'll give you an example a ship and I'll I'll give you an example a ship and I'll I'll give you an example um one of our customers Alpha ory they um one of our customers Alpha ory they um one of our customers Alpha ory they um they are they make smart ships U they um they are they make smart ships U they um they are they make smart ships U they make they do cargo shipping right and so make they do cargo shipping right and so make they do cargo shipping right and so um they're they're not building new um they're they're not building new um they're they're not building new cargo ships right we we are going in and cargo ships right we we are going in and cargo ships right we we are going in and and we're retrofitting um these older and we're retrofitting um these older and we're retrofitting um these older ships these ships that have been around ships these ships that have been around ships these ships that have been around many years and making them smart I mean many years and making them smart I mean many years and making them smart I mean we could do the same thing for cars but

we could do the same thing for cars but we could do the same thing for cars but um but there is a limitation Steve in um but there is a limitation Steve in um but there is a limitation Steve in that um it it seems to go more towards that um it it seems to go more towards that um it it seems to go more towards the electrified Vehicles because um they the electrified Vehicles because um they the electrified Vehicles because um they have more sensors more data um they have more sensors more data um they have more sensors more data um they they're more prepared better prepared um they're more prepared better prepared um they're more prepared better prepared um to to connect to an IT infrastructure to to connect to an IT infrastructure to to connect to an IT infrastructure right and and could we monitor a right and and could we monitor a right and and could we monitor a combustion vehicle AB yeah absolutely uh combustion vehicle AB yeah absolutely uh combustion vehicle AB yeah absolutely uh but you just get more bang for your buck but you just get more bang for your buck but you just get more bang for your buck when we're talking connected Vehicles so when we're talking connected Vehicles so when we're talking connected Vehicles so you know I was curious you mentioned the you know I was curious you mentioned the you know I was curious you mentioned the poc's and maybe some early commercial poc's and maybe some early commercial poc's and maybe some early commercial projects that you might have with these projects that you might have with these projects that you might have with these uh automakers I assume that you're uh automakers I assume that you're uh automakers I assume that you're approaching you know car manufacturers approaching you know car manufacturers approaching you know car manufacturers for your solution what what what what for your solution what what what what for your solution what what what what are the applications that are driving are the applications that are driving are the applications that are driving the requirements because you know um I the requirements because you know um I the requirements because you know um I think you've done a great job of think you've done a great job of think you've done a great job of outlining what the what technologies you outlining what the what technologies you outlining what the what technologies you guys are founding your um your um guys are founding your um your um guys are founding your um your um products and services on um but as you products and services on um but as you products and services on um but as you go to the market because this is a big go to the market because this is a big go to the market because this is a big question for the industry right um even question for the industry right um even question for the industry right um even VX I mean I'm assuming cellular VX it's VX I mean I'm assuming cellular VX it's VX I mean I'm assuming cellular VX it's pretty pretty pretty nent um you know but as you're talking nent um you know but as you're talking nent um you know but as you're talking to these these to these these to these these uh you know uh prospects if you will um uh you know uh prospects if you will um uh you know uh prospects if you will um what is it that we're looking at in what is it that we're looking at in what is it that we're looking at in terms of the applications that they're terms of the applications that they're terms of the applications that they're running they're looking to run through running they're looking to run through running they're looking to run through your um your um your um Solutions well I I'll I'll break it down

Solutions well I I'll I'll break it down Solutions well I I'll I'll break it down into three into three into three categories um I I would say the the categories um I I would say the the categories um I I would say the the first is is one that we anticipated and first is is one that we anticipated and first is is one that we anticipated and that is just the connected vehicle that is just the connected vehicle that is just the connected vehicle itself getting the data um that the itself getting the data um that the itself getting the data um that the vehicle is is already connect collecting vehicle is is already connect collecting vehicle is is already connect collecting and and getting that into the cloud okay and and getting that into the cloud okay and and getting that into the cloud okay and so as we started doing that um some and so as we started doing that um some and so as we started doing that um some of our customers said well um could you of our customers said well um could you of our customers said well um could you do the same thing for our Factory right do the same thing for our Factory right do the same thing for our Factory right so as we're building these that could we so as we're building these that could we so as we're building these that could we you know the spray machines the robotic you know the spray machines the robotic you know the spray machines the robotic arms the all these these devices could arms the all these these devices could arms the all these these devices could you build some kind of messaging some you build some kind of messaging some you build some kind of messaging some kind of dashboard that can connect all kind of dashboard that can connect all kind of dashboard that can connect all this in real time also this in real time also this in real time also yes we could so so we moved from now yes we could so so we moved from now yes we could so so we moved from now inside the vehicle inside the vehicle inside the vehicle to exp we move from from inside of of to exp we move from from inside of of to exp we move from from inside of of the vehicle to into the factory right the vehicle to into the factory right the vehicle to into the factory right and so now that so that's that's two use and so now that so that's that's two use and so now that so that's that's two use cases that we've seen is monitoring the cases that we've seen is monitoring the cases that we've seen is monitoring the vehicle monitoring the the factory vehicle monitoring the the factory vehicle monitoring the the factory itself um and then there's there's a itself um and then there's there's a itself um and then there's there's a third and that is managing the charging third and that is managing the charging third and that is managing the charging infrastructure right and and so again infrastructure right and and so again infrastructure right and and so again that's why it tends to be more of the that's why it tends to be more of the that's why it tends to be more of the connected Vehicles because we can connected Vehicles because we can connected Vehicles because we can monitor usage we can handle payments um monitor usage we can handle payments um monitor usage we can handle payments um we can reroute power for peak times or we can reroute power for peak times or we can reroute power for peak times or um or or inclement weather um and so um um or or inclement weather um and so um um or or inclement weather um and so um the the management of that that chart so

the the management of that that chart so the the management of that that chart so now again in this one industry you have now again in this one industry you have now again in this one industry you have these these three major things that end these these three major things that end these these three major things that end up tying together um at some point um up tying together um at some point um up tying together um at some point um but again uh mqtt becomes that that but again uh mqtt becomes that that but again uh mqtt becomes that that protocol that's simple enough for um and protocol that's simple enough for um and protocol that's simple enough for um and and when we bring it we can we can put and when we bring it we can we can put and when we bring it we can we can put together um a device about this size together um a device about this size together um a device about this size about the size of a Raspberry Pi we can about the size of a Raspberry Pi we can about the size of a Raspberry Pi we can we can run the software so when we talk we can run the software so when we talk we can run the software so when we talk about converting um something that about converting um something that about converting um something that wasn't smart or wasn't able to wasn't smart or wasn't able to wasn't smart or wasn't able to communicate we can run locally on on say communicate we can run locally on on say communicate we can run locally on on say a Raspberry Pi and now again we we've a Raspberry Pi and now again we we've a Raspberry Pi and now again we we've made something that was originally made something that was originally made something that was originally siloed originally had all this data by siloed originally had all this data by siloed originally had all this data by itself we're able to connect that to the itself we're able to connect that to the itself we're able to connect that to the cloud to other devices to a backend cloud to other devices to a backend cloud to other devices to a backend system so I have a question so is this system so I have a question so is this system so I have a question so is this when I think about the connected vehicle when I think about the connected vehicle when I think about the connected vehicle itself you know in the data that you're itself you know in the data that you're itself you know in the data that you're pushing to the cloud is it primarily pushing to the cloud is it primarily pushing to the cloud is it primarily focused around the vehicle parts and focused around the vehicle parts and focused around the vehicle parts and equipment and maintenance and status of equipment and maintenance and status of equipment and maintenance and status of the vehicle itself or we talking about the vehicle itself or we talking about the vehicle itself or we talking about the consumer side the driver's side the the consumer side the driver's side the the consumer side the driver's side the safety the assistance um other things safety the assistance um other things safety the assistance um other things that might change the experience of that that might change the experience of that that might change the experience of that driver or infotainment where you know driver or infotainment where you know driver or infotainment where you know where is the where is the where is the concentration um or are there other concentration um or are there other concentration um or are there other things that are stting starting to enter things that are stting starting to enter things that are stting starting to enter the mix that you guys are starting to the mix that you guys are starting to the mix that you guys are starting to see kind of ramp up

see kind of ramp up see kind of ramp up quickly we are we're seeing a very good quickly we are we're seeing a very good quickly we are we're seeing a very good mix so one one of the things that um mix so one one of the things that um mix so one one of the things that um that are attract RVE to these these that are attract RVE to these these that are attract RVE to these these manufacturers that have all these major manufacturers that have all these major manufacturers that have all these major products is is they need a way to products is is they need a way to products is is they need a way to segment this data right because at at segment this data right because at at segment this data right because at at some point the data is going to the some point the data is going to the some point the data is going to the cloud right maybe AWS maybe Google Cloud cloud right maybe AWS maybe Google Cloud cloud right maybe AWS maybe Google Cloud Microsoft cloud but their data is being Microsoft cloud but their data is being Microsoft cloud but their data is being processed in the cloud okay and so they processed in the cloud okay and so they processed in the cloud okay and so they instead of all these data points that we instead of all these data points that we instead of all these data points that we mentioned you don't want to just dump mentioned you don't want to just dump mentioned you don't want to just dump all that data um into the cloud right so all that data um into the cloud right so all that data um into the cloud right so one one thing that we can do is it's one one thing that we can do is it's one one thing that we can do is it's smart filtering to be able to filter smart filtering to be able to filter smart filtering to be able to filter your messages based on your on your use your messages based on your on your use your messages based on your on your use cases so as as you mentioned um there cases so as as you mentioned um there cases so as as you mentioned um there may be a part of your let's say audience may be a part of your let's say audience may be a part of your let's say audience that that wants to see um speed um that that wants to see um speed um that that wants to see um speed um weight um how you know distance um GPS weight um how you know distance um GPS weight um how you know distance um GPS location and so you can filter it and location and so you can filter it and location and so you can filter it and give that app or that person or that give that app or that person or that give that app or that person or that department just that data they don't department just that data they don't department just that data they don't need to see 1 1500 data points right need to see 1 1500 data points right need to see 1 1500 data points right they're interested and so going back to they're interested and so going back to they're interested and so going back to that model of publish And subscribe that model of publish And subscribe that model of publish And subscribe right you're able to for for each client right you're able to for for each client right you're able to for for each client um each customer you're able to to um each customer you're able to to um each customer you're able to to filter um based on the data that you filter um based on the data that you filter um based on the data that you need and you can do that before the need and you can do that before the need and you can do that before the cloud right and so that ends up uh cloud right and so that ends up uh cloud right and so that ends up uh saving the Enterprise lots of money and

saving the Enterprise lots of money and saving the Enterprise lots of money and be able to only send the data that they be able to only send the data that they be able to only send the data that they need and be able to filter that so is need and be able to filter that so is need and be able to filter that so is that does that happened in the mq you that does that happened in the mq you that does that happened in the mq you have a thing called the mqtt platform is have a thing called the mqtt platform is have a thing called the mqtt platform is that where that filtering happens and that where that filtering happens and that where that filtering happens and the massaging of the data or treatment the massaging of the data or treatment the massaging of the data or treatment of the data or is it on of the data or is it on of the data or is it on endpoint we now now leard we're actually endpoint we now now leard we're actually endpoint we now now leard we're actually doing uh both our um our broker does doing uh both our um our broker does doing uh both our um our broker does have the capability and and and an SQL have the capability and and and an SQL have the capability and and and an SQL based rules engine um so you can you can based rules engine um so you can you can based rules engine um so you can you can select what what data that you want um select what what data that you want um select what what data that you want um but now again with our our ECP our our but now again with our our ECP our our but now again with our our ECP our our Edge our Edge compute platform or or we Edge our Edge compute platform or or we Edge our Edge compute platform or or we we're able to um or Ed Cloud I'm sorry we're able to um or Ed Cloud I'm sorry we're able to um or Ed Cloud I'm sorry platform we're able to do that at the at platform we're able to do that at the at platform we're able to do that at the at the end user level too or at the the the the end user level too or at the the the the end user level too or at the the the device level so again before that data device level so again before that data device level so again before that data goes into the cloud you can you can run goes into the cloud you can you can run goes into the cloud you can you can run different filtering to to only send what different filtering to to only send what different filtering to to only send what you want to the cloud and then run you want to the cloud and then run you want to the cloud and then run additional filtering if needed um in in additional filtering if needed um in in additional filtering if needed um in in the cloud itself for on our broker the cloud itself for on our broker the cloud itself for on our broker itself itself itself also all right cool you said SQL and the also all right cool you said SQL and the also all right cool you said SQL and the word select in the same sentence so I word select in the same sentence so I word select in the same sentence so I appla appla appla you select star delete man you know it's you select star delete man you know it's you select star delete man you know it's that old school stuff that still works that old school stuff that still works that old school stuff that still works man have to be all like crazy AI doing

man have to be all like crazy AI doing man have to be all like crazy AI doing all that familiarity is an important all that familiarity is an important all that familiarity is an important thing in this world of technology yeah thing in this world of technology yeah thing in this world of technology yeah you know yeah think about why things you know yeah think about why things you know yeah think about why things like Datt lakes and yarn And Hive and like Datt lakes and yarn And Hive and like Datt lakes and yarn And Hive and blah blah blah all that stuff that came blah blah blah all that stuff that came blah blah blah all that stuff that came out you know for people to use and they out you know for people to use and they out you know for people to use and they all dove in and then but it turns out all dove in and then but it turns out all dove in and then but it turns out most people in it go yeah I don't know most people in it go yeah I don't know most people in it go yeah I don't know what any of that is but I know SQL yeah what any of that is but I know SQL yeah what any of that is but I know SQL yeah right it's yeah yeah yeah I'm curious right it's yeah yeah yeah I'm curious right it's yeah yeah yeah I'm curious about I'm I'm curious about the EV the about I'm I'm curious about the EV the about I'm I'm curious about the EV the infrastructure side you said that now infrastructure side you said that now infrastructure side you said that now that's kind of been an area of focus for that's kind of been an area of focus for that's kind of been an area of focus for you guys um you know what what are where you guys um you know what what are where you guys um you know what what are where are you seeing um like everyone's talked are you seeing um like everyone's talked are you seeing um like everyone's talked about us billing out our electric about us billing out our electric about us billing out our electric charging infrastructure in the States charging infrastructure in the States charging infrastructure in the States but you know what do you what are you but you know what do you what are you but you know what do you what are you guys seeing what's happening in that guys seeing what's happening in that guys seeing what's happening in that space because I I feel like we went all space because I I feel like we went all space because I I feel like we went all hard and heavy after that and there's hard and heavy after that and there's hard and heavy after that and there's been some some companies that have not been some some companies that have not been some some companies that have not done well um and they just just not done well um and they just just not done well um and they just just not going where they thought it was going to going where they thought it was going to going where they thought it was going to go so what are you seeing in that space go so what are you seeing in that space go so what are you seeing in that space and what's really driving the need to and what's really driving the need to and what's really driving the need to connect the infrastructure side on the connect the infrastructure side on the connect the infrastructure side on the on for the EV chargings um sector yeah on for the EV chargings um sector yeah on for the EV chargings um sector yeah well part of it is um is clean energy well part of it is um is clean energy well part of it is um is clean energy and and compliance right and just like and and compliance right and just like and and compliance right and just like we want to support our our kids for um we want to support our our kids for um we want to support our our kids for um as far as technology right we want to as far as technology right we want to as far as technology right we want to make sure they still have an earth here make sure they still have an earth here make sure they still have an earth here you know 50 70 200 years from now right

you know 50 70 200 years from now right you know 50 70 200 years from now right um and so um many of of um that um and so um many of of um that um and so um many of of um that many of those use cases are stemmed many of those use cases are stemmed many of those use cases are stemmed Around clean energy managing um Power Around clean energy managing um Power Around clean energy managing um Power from distributed energy resources like from distributed energy resources like from distributed energy resources like um like solar power um wind turbines um um like solar power um wind turbines um um like solar power um wind turbines um to to be able to do some some cool stuff to to be able to do some some cool stuff to to be able to do some some cool stuff like for example automatically um like for example automatically um like for example automatically um trigger backup generators if if you lose trigger backup generators if if you lose trigger backup generators if if you lose power right and so now these things are power right and so now these things are power right and so now these things are are happening um in um in real time and are happening um in um in real time and are happening um in um in real time and and when we talk about the factory floor and when we talk about the factory floor and when we talk about the factory floor um that that's key I'm going to say um that that's key I'm going to say um that that's key I'm going to say again is real time so imagine um imagine again is real time so imagine um imagine again is real time so imagine um imagine the downtime how much it cost right for the downtime how much it cost right for the downtime how much it cost right for the these car manufacturers the these car manufacturers the these car manufacturers manufacturers are rolling off you know manufacturers are rolling off you know manufacturers are rolling off you know hundreds of thousands of cars right and hundreds of thousands of cars right and hundreds of thousands of cars right and so when that line stops right like it so when that line stops right like it so when that line stops right like it did for for the strike recently um did for for the strike recently um did for for the strike recently um there's a lot of money lost there's a lot of money lost there's a lot of money lost so they need to know in real time this so they need to know in real time this so they need to know in real time this sprayer went down this robotic arm has sprayer went down this robotic arm has sprayer went down this robotic arm has has not responded this um this sensor um has not responded this um this sensor um has not responded this um this sensor um is is not sensing right so yeah um to to is is not sensing right so yeah um to to is is not sensing right so yeah um to to be able to detect in real time that that be able to detect in real time that that be able to detect in real time that that is really key yeah I was going to just is really key yeah I was going to just is really key yeah I was going to just jump back to that energy grid comment jump back to that energy grid comment jump back to that energy grid comment you made because I think that's a such a you made because I think that's a such a you made because I think that's a such a ripe area for digital transformation me

ripe area for digital transformation me ripe area for digital transformation me our energy infrastructure is probably 50 our energy infrastructure is probably 50 our energy infrastructure is probably 50 or 60 years old basically and it's or 60 years old basically and it's or 60 years old basically and it's designed around continuous energy right designed around continuous energy right designed around continuous energy right that there's continuous flow of that there's continuous flow of that there's continuous flow of electricity and and we know that that's electricity and and we know that that's electricity and and we know that that's not the case and so now we have all of not the case and so now we have all of not the case and so now we have all of these kind of first of all new ways of these kind of first of all new ways of these kind of first of all new ways of generating energy like solar and and and generating energy like solar and and and generating energy like solar and and and uh wind and things like that that are uh wind and things like that that are uh wind and things like that that are kind of a little lumpy and we also have kind of a little lumpy and we also have kind of a little lumpy and we also have uh you know this aging transmission uh you know this aging transmission uh you know this aging transmission infrastructure that needs to be ripped infrastructure that needs to be ripped infrastructure that needs to be ripped out and replaced but we also have people out and replaced but we also have people out and replaced but we also have people generating their own energy almost like generating their own energy almost like generating their own energy almost like they call virtual power plants right so they call virtual power plants right so they call virtual power plants right so the whole energy thing is such an area the whole energy thing is such an area the whole energy thing is such an area where messaging and communication in where messaging and communication in where messaging and communication in real time is so critical and it wasn't real time is so critical and it wasn't real time is so critical and it wasn't critical you know back in the day it was critical you know back in the day it was critical you know back in the day it was just you know connect some big cables up just you know connect some big cables up just you know connect some big cables up and plug it in um and so that's an area and plug it in um and so that's an area and plug it in um and so that's an area where I think as Ernest was saying where I think as Ernest was saying where I think as Ernest was saying there's obviously environmental impacts there's obviously environmental impacts there's obviously environmental impacts to it but just business impacts just the to it but just business impacts just the to it but just business impacts just the impact of being able to provide the impact of being able to provide the impact of being able to provide the energy that's needed to power you know energy that's needed to power you know energy that's needed to power you know we haven't talked about Sam Alman and we haven't talked about Sam Alman and we haven't talked about Sam Alman and open AI yet but to uh Power all of this open AI yet but to uh Power all of this open AI yet but to uh Power all of this crazy stuff that we're trying to get crazy stuff that we're trying to get crazy stuff that we're trying to get done that grid needs to be smart it done that grid needs to be smart it done that grid needs to be smart it needs to be needs to be needs to be communicating continuously at all times communicating continuously at all times communicating continuously at all times from all these disate things and pieces from all these disate things and pieces from all these disate things and pieces and so that's where I see you know you and so that's where I see you know you and so that's where I see you know you have obviously software defined vehicles have obviously software defined vehicles have obviously software defined vehicles and all the complexity there but this and all the complexity there but this and all the complexity there but this whole energy grid thing too is another whole energy grid thing too is another whole energy grid thing too is another area where there needs to be a lot of area where there needs to be a lot of area where there needs to be a lot of kind of inter piece communication going kind of inter piece communication going kind of inter piece communication going on around status and capabilities and on around status and capabilities and on around status and capabilities and and what's happening in real time so I and what's happening in real time so I and what's happening in real time so I think that's that's interesting that you

think that's that's interesting that you think that's that's interesting that you guys are getting involved in that well guys are getting involved in that well guys are getting involved in that well you know I want to go back to the the you know I want to go back to the the you know I want to go back to the the charging infrastructure again because charging infrastructure again because charging infrastructure again because you know where was I I think I was at you know where was I I think I was at you know where was I I think I was at CES I bumped into my friends at kyite CES I bumped into my friends at kyite CES I bumped into my friends at kyite and they were showing me some stuff and they were showing me some stuff and they were showing me some stuff related to um the charging station related to um the charging station related to um the charging station management and one of the things that management and one of the things that management and one of the things that they they told me is that um these these they they told me is that um these these they they told me is that um these these stations have to be calibrated stations have to be calibrated stations have to be calibrated constantly um condition monitored and so constantly um condition monitored and so constantly um condition monitored and so I mean I didn't hear that in your your I mean I didn't hear that in your your I mean I didn't hear that in your your your bit or your talk about um how you your bit or your talk about um how you your bit or your talk about um how you guys are uh maybe uh involved with uh guys are uh maybe uh involved with uh guys are uh maybe uh involved with uh the uh charging infrastructure but are the uh charging infrastructure but are the uh charging infrastructure but are you guys seeing any of that stuff you guys seeing any of that stuff you guys seeing any of that stuff because I because I because I mean it's weird when you when you get mean it's weird when you when you get mean it's weird when you when you get under the hood of this infrastructure under the hood of this infrastructure under the hood of this infrastructure even with that charging station the even with that charging station the even with that charging station the complexity is immense the optimizations complexity is immense the optimizations complexity is immense the optimizations that you need to do is it kind of that you need to do is it kind of that you need to do is it kind of boggles your mind even as much as the boggles your mind even as much as the boggles your mind even as much as the the Eevee itself you know what I'm the Eevee itself you know what I'm the Eevee itself you know what I'm saying it's pretty crazy so I don't know saying it's pretty crazy so I don't know saying it's pretty crazy so I don't know are you guys seeing anything like that are you guys seeing anything like that are you guys seeing anything like that because I I was thinking man um there's because I I was thinking man um there's because I I was thinking man um there's a there's probably a huge opportunity a there's probably a huge opportunity a there's probably a huge opportunity there for you know not only um you know there for you know not only um you know there for you know not only um you know uh charging site optimization but you uh charging site optimization but you uh charging site optimization but you know for a let's say um a cluster know for a let's say um a cluster know for a let's say um a cluster network of of those right um because to

network of of those right um because to network of of those right um because to um you know to Pete's point you know uh um you know to Pete's point you know uh um you know to Pete's point you know uh these infrastructures uh you know have these infrastructures uh you know have these infrastructures uh you know have to interface with our power grids and to interface with our power grids and to interface with our power grids and that's layers on layers of complexity that's layers on layers of complexity that's layers on layers of complexity right and I don't think that's something right and I don't think that's something right and I don't think that's something that a lot of people appreciate they that a lot of people appreciate they that a lot of people appreciate they just think that oh you know you set up a just think that oh you know you set up a just think that oh you know you set up a set up a charging station and plug it in set up a charging station and plug it in set up a charging station and plug it in and plug your car in oh you're good but and plug your car in oh you're good but and plug your car in oh you're good but these things are people don't realize these things are people don't realize these things are people don't realize that there's different levels of that there's different levels of that there's different levels of charging and different rates and yeah charging and different rates and yeah charging and different rates and yeah way more more involved yes and as see as way more more involved yes and as see as way more more involved yes and as see as the charging in even the charging the charging in even the charging the charging in even the charging infrastructure that is in place today um infrastructure that is in place today um infrastructure that is in place today um as it was created as it has grown um all as it was created as it has grown um all as it was created as it has grown um all all of the the future needs weren't all of the the future needs weren't all of the the future needs weren't always taken into into thought right and always taken into into thought right and always taken into into thought right and so now um we have some of these stations so now um we have some of these stations so now um we have some of these stations right that are islands out there right right that are islands out there right right that are islands out there right so it's just in the middle of nowhere so it's just in the middle of nowhere so it's just in the middle of nowhere you got this basically small power you got this basically small power you got this basically small power station and but uh the power is in the station and but uh the power is in the station and but uh the power is in the connectivity right so when you're when connectivity right so when you're when connectivity right so when you're when you're able to link four or five you're able to link four or five you're able to link four or five 100, um you know stations together now 100, um you know stations together now 100, um you know stations together now you're able to do some cool things like you're able to do some cool things like you're able to do some cool things like like move power between peak times um like move power between peak times um like move power between peak times um again if you have one service that that again if you have one service that that again if you have one service that that generates um that's generating more generates um that's generating more generates um that's generating more efficiently um you you're able to um efficiently um you you're able to um efficiently um you you're able to um actively actively switch and so um

actively actively switch and so um actively actively switch and so um I think it was mentioned here the the I think it was mentioned here the the I think it was mentioned here the the biggest thing and what we do for and why biggest thing and what we do for and why biggest thing and what we do for and why we're embedded in so many different we're embedded in so many different we're embedded in so many different Industries is because let's let's think Industries is because let's let's think Industries is because let's let's think about it there's so many types of about it there's so many types of about it there's so many types of different solar Powers there's so many different solar Powers there's so many different solar Powers there's so many different types of generators of of different types of generators of of different types of generators of of plc's right that that control the plc's right that that control the plc's right that that control the movements of these panels and and movements of these panels and and movements of these panels and and turbines right so the problem we we're turbines right so the problem we we're turbines right so the problem we we're we're really yes some of them are we're really yes some of them are we're really yes some of them are battery Powers we got backup generators battery Powers we got backup generators battery Powers we got backup generators all these things are talking a different all these things are talking a different all these things are talking a different language and so all we're doing is is language and so all we're doing is is language and so all we're doing is is being that that glued to now we can say being that that glued to now we can say being that that glued to now we can say okay we got a million different okay we got a million different okay we got a million different languages we're talking here right um languages we're talking here right um languages we're talking here right um let's combine that to a a mutual um let's combine that to a a mutual um let's combine that to a a mutual um basic language that that everyone can basic language that that everyone can basic language that that everyone can can understand right and so the the can understand right and so the the can understand right and so the the power uh is in the the connection just power uh is in the the connection just power uh is in the the connection just like our call today the power is uh is like our call today the power is uh is like our call today the power is uh is our connection together did you just say our connection together did you just say our connection together did you just say a basic language oh my all right you live in a Tech my all right you live in a Tech [Applause] [Applause] [Applause] Museum it's a lot of Museum it's a lot of Museum it's a lot of artifacts yes some too laying around artifacts yes some too laying around artifacts yes some too laying around just not within Arm's Reach I'm just just not within Arm's Reach I'm just just not within Arm's Reach I'm just surprised you didn't have to get out of surprised you didn't have to get out of surprised you didn't have to get out of your chair to go and find that thing your chair to go and find that thing your chair to go and find that thing it's like sitting right underneath your it's like sitting right underneath your it's like sitting right underneath your desk let me go boot up my original desk let me go boot up my original desk let me go boot up my original compact

compact compact plugable plugable plugable oh show me your blackberry Rob show me oh show me your blackberry Rob show me oh show me your blackberry Rob show me your blackberry and your pal pilot uh your blackberry and your pal pilot uh your blackberry and your pal pilot uh hey Mark what's up so yeah you know um hey Mark what's up so yeah you know um hey Mark what's up so yeah you know um uh Ernest don't feel weird this happens uh Ernest don't feel weird this happens uh Ernest don't feel weird this happens all the time people pop in and pop all the time people pop in and pop all the time people pop in and pop out it's the way it out it's the way it out it's the way it works by the way I saw speaking of EV works by the way I saw speaking of EV works by the way I saw speaking of EV charging I saw a note about there's a charging I saw a note about there's a charging I saw a note about there's a gas station in the UK or I guess a gas station in the UK or I guess a gas station in the UK or I guess a petrol station uh chain of petrol petrol station uh chain of petrol petrol station uh chain of petrol stations that is now adding EV charging stations that is now adding EV charging stations that is now adding EV charging into their mix and which I think is the into their mix and which I think is the into their mix and which I think is the only way to go the only way for it to be only way to go the only way for it to be only way to go the only way for it to be successful is for Chevron and shell to successful is for Chevron and shell to successful is for Chevron and shell to take those six pumps and make four of take those six pumps and make four of take those six pumps and make four of them gas and two of them EV or something them gas and two of them EV or something them gas and two of them EV or something like that in the same stall right yikes like that in the same stall right yikes like that in the same stall right yikes well I mean obviously they're separated well I mean obviously they're separated well I mean obviously they're separated but I mean you know you gota you gota but I mean you know you gota you gota but I mean you know you gota you gota you got to start turning these gas you got to start turning these gas you got to start turning these gas stations into uh EV charging stations stations into uh EV charging stations stations into uh EV charging stations otherwise it's going out to the middle otherwise it's going out to the middle otherwise it's going out to the middle of nowhere as as Ernest was saying to go of nowhere as as Ernest was saying to go of nowhere as as Ernest was saying to go charge your vehicle doesn't make any charge your vehicle doesn't make any charge your vehicle doesn't make any sense well you know as you were starting sense well you know as you were starting sense well you know as you were starting off with that I was thinking wow this off with that I was thinking wow this off with that I was thinking wow this kind of sounds like a bad kind of sounds like a bad kind of sounds like a bad idea no it's a good idea but let's just idea no it's a good idea but let's just idea no it's a good idea but let's just keep the Sparks away from the gas yeah keep the Sparks away from the gas yeah keep the Sparks away from the gas yeah you know there's some safety involved you know there's some safety involved you know there's some safety involved but uh you're right you're right that's but uh you're right you're right that's but uh you're right you're right that's he's saying because of the he's saying he's saying because of the he's saying he's saying because of the he's saying because the infr the the locations are because the infr the the locations are because the infr the the locations are already there yeah everyone knows to go already there yeah everyone knows to go already there yeah everyone knows to go there to refuel and that's the way it's there to refuel and that's the way it's there to refuel and that's the way it's going to be the I think the problem is

going to be the I think the problem is going to be the I think the problem is is right now with those gas stations is is right now with those gas stations is is right now with those gas stations is we run in get food and get out now we run in get food and get out now we run in get food and get out now people are going to be waiting for this people are going to be waiting for this people are going to be waiting for this stuff to charge so they need more things stuff to charge so they need more things stuff to charge so they need more things to do we are so impatient so we need to do we are so impatient so we need to do we are so impatient so we need activities while we're at the gas activities while we're at the gas activities while we're at the gas station not just wait are you saying are station not just wait are you saying are station not just wait are you saying are you saying that every gas station should you saying that every gas station should you saying that every gas station should be kind of like Wall Drug yes where be kind of like Wall Drug yes where be kind of like Wall Drug yes where there's a lot of activities when you're there's a lot of activities when you're there's a lot of activities when you're crossing the country or something like crossing the country or something like crossing the country or something like that a that a that a truck the T expansion opport for In and truck the T expansion opport for In and truck the T expansion opport for In and Out Burger guys come on here has EV on here has EV charging as always bies will lead the charging as always bies will lead the charging as always bies will lead the way for the absolutely they way for the absolutely they way for the absolutely they will that makes sense if if we rewind will that makes sense if if we rewind will that makes sense if if we rewind the tape you know a few decades prior to the tape you know a few decades prior to the tape you know a few decades prior to the electricity you know EVS being hot the electricity you know EVS being hot the electricity you know EVS being hot there was a moment in time where we were there was a moment in time where we were there was a moment in time where we were actually talking about hydrogen and I actually talking about hydrogen and I actually talking about hydrogen and I know hydrogen's back again in discussion know hydrogen's back again in discussion know hydrogen's back again in discussion but it was really hot a long time ago but it was really hot a long time ago but it was really hot a long time ago and that was the discussion is and that was the discussion is and that was the discussion is converting or all the petrol stations converting or all the petrol stations converting or all the petrol stations into hydrogen stations and having that into hydrogen stations and having that into hydrogen stations and having that infrastructure to get hydrogen infrastructure to get hydrogen infrastructure to get hydrogen everywhere for hydrogen cars why did the everywhere for hydrogen cars why did the everywhere for hydrogen cars why did the why did the hydrogen thing not work out why did the hydrogen thing not work out why did the hydrogen thing not work out there was so much hype about that I there was so much hype about that I there was so much hype about that I think there's a cost there's a cost think there's a cost there's a cost think there's a cost there's a cost issue with hydrogen that's just too issue with hydrogen that's just too issue with hydrogen that's just too expensive right now for it to be expensive right now for it to be expensive right now for it to be feasible uh relative to natural gas or feasible uh relative to natural gas or feasible uh relative to natural gas or real gas or electricity so I think real gas or electricity so I think real gas or electricity so I think eventually I mean 10 years out you'll eventually I mean 10 years out you'll eventually I mean 10 years out you'll see the cost of hydrogen you'll see like see the cost of hydrogen you'll see like see the cost of hydrogen you'll see like Edge Edge data centers powered by

Edge Edge data centers powered by Edge Edge data centers powered by hydrogen and really bunch other things hydrogen and really bunch other things hydrogen and really bunch other things but yeah I think so it'll get there it's but yeah I think so it'll get there it's but yeah I think so it'll get there it's just a it's a cost issue it's not a just a it's a cost issue it's not a just a it's a cost issue it's not a physics issue it's a it's an e economic physics issue it's a it's an e economic physics issue it's a it's an e economic issue I think it'll get there eventually issue I think it'll get there eventually issue I think it'll get there eventually but not yet so many people were like but not yet so many people were like but not yet so many people were like it's the most it's the most it's the most abundant element in the universe you can abundant element in the universe you can abundant element in the universe you can extract it out of extract it out of extract it out of water and and then and the output would water and and then and the output would water and and then and the output would just be water coming out of your just be water coming out of your just be water coming out of your tailpipe what would the source be and tailpipe what would the source be and tailpipe what would the source be and water is a resource that we're already water is a resource that we're already water is a resource that we're already talking about we are lacking so and if talking about we are lacking so and if talking about we are lacking so and if you'll remember Arnold Schwarzenegger you'll remember Arnold Schwarzenegger you'll remember Arnold Schwarzenegger converted his Humvee that he had back in converted his Humvee that he had back in converted his Humvee that he had back in the 90s or whatever hydrogen hydrogen to the 90s or whatever hydrogen hydrogen to the 90s or whatever hydrogen hydrogen to try to get that going and then it just try to get that going and then it just try to get that going and then it just didn't go they didn't buy into it no didn't go they didn't buy into it no didn't go they didn't buy into it no money money money'll get there but yeah money money money'll get there but yeah money money money'll get there but yeah all this stuff like all these disperate all this stuff like all these disperate all this stuff like all these disperate pieces I mean to Earnest Point disperate pieces I mean to Earnest Point disperate pieces I mean to Earnest Point disperate ways of creating energy now that we ways of creating energy now that we ways of creating energy now that we didn't have 10 years ago and different didn't have 10 years ago and different didn't have 10 years ago and different pieces that need to be talking to each pieces that need to be talking to each pieces that need to be talking to each other for this stuff to work whether other for this stuff to work whether other for this stuff to work whether it's in the vehicle or in the charging it's in the vehicle or in the charging it's in the vehicle or in the charging infrastructure electrical infrastructure infrastructure electrical infrastructure infrastructure electrical infrastructure and so yeah i' say like no shortage of and so yeah i' say like no shortage of and so yeah i' say like no shortage of work to do in terms of um getting these work to do in terms of um getting these work to do in terms of um getting these things to communicate in some way that things to communicate in some way that things to communicate in some way that makes sense the the operative word makes sense the the operative word makes sense the the operative word glue glue you guys are the glue EMQ glue glue you guys are the glue EMQ glue glue you guys are the glue EMQ Technologies is a tech glue Technologies is a tech glue Technologies is a tech glue company I like it I like tag very sticky company I like it I like tag very sticky company I like it I like tag very sticky you know what a lot of people realize

you know what a lot of people realize you know what a lot of people realize what a lot of people don't realize is in what a lot of people don't realize is in what a lot of people don't realize is in the early early days when Facebook came the early early days when Facebook came the early early days when Facebook came out with their little messenger product out with their little messenger product out with their little messenger product for chat they used mqtt to power their for chat they used mqtt to power their for chat they used mqtt to power their chat application yes yes you and I'll chat application yes yes you and I'll chat application yes yes you and I'll give you some some background on that give you some some background on that give you some some background on that because I I worked for at the time it because I I worked for at the time it because I I worked for at the time it was a company called up called Limelight was a company called up called Limelight was a company called up called Limelight and they had they CDN and they had had a and they had they CDN and they had had a and they had they CDN and they had had a realtime streaming service right and and realtime streaming service right and and realtime streaming service right and and so the the problem with with most video so the the problem with with most video so the the problem with with most video um and and combining real time chat is um and and combining real time chat is um and and combining real time chat is that um you have that delay right right that um you have that delay right right that um you have that delay right right Rob like you said that's why we use UDP Rob like you said that's why we use UDP Rob like you said that's why we use UDP um for things like Zoom but that doesn't um for things like Zoom but that doesn't um for things like Zoom but that doesn't scale well to hundreds of thousands of scale well to hundreds of thousands of scale well to hundreds of thousands of people right um so um you you want um in people right um so um you you want um in people right um so um you you want um in order to have that that low latency yeah order to have that that low latency yeah order to have that that low latency yeah it was we used mqtt to power our chat it was we used mqtt to power our chat it was we used mqtt to power our chat also with so you had subsec video but also with so you had subsec video but also with so you had subsec video but now you have that subse U messaging to now you have that subse U messaging to now you have that subse U messaging to go with it so you can do cool things go with it so you can do cool things go with it so you can do cool things like um like online gambling um it like um like online gambling um it like um like online gambling um it really creates that interaction that really creates that interaction that really creates that interaction that that we want now so again it can be used that we want now so again it can be used that we want now so again it can be used in in so many uh different in in so many uh different in in so many uh different ways there you go you're powering Las ways there you go you're powering Las ways there you go you're powering Las Vegas with online gambling via Vegas with online gambling via Vegas with online gambling via mqtt mqtt mqtt yes see you add that to the gas station yes see you add that to the gas station yes see you add that to the gas station weight while you're charging your weight while you're charging your weight while you're charging your vehicle yes that's it absolutely we go

vehicle yes that's it absolutely we go vehicle yes that's it absolutely we go to CES we're searching for your booth to CES we're searching for your booth to CES we're searching for your booth and it turns out it's just all around us and it turns out it's just all around us and it turns out it's just all around us in the casinos already lots of devices to connect that already lots of devices to connect that are electronic these days send data you are electronic these days send data you are electronic these days send data you know we've sending data back and forth know we've sending data back and forth know we've sending data back and forth from machines forever and we've rolled from machines forever and we've rolled from machines forever and we've rolled our own wire protocols over the years our own wire protocols over the years our own wire protocols over the years and data formats and things I can't tell and data formats and things I can't tell and data formats and things I can't tell you how many homegrown things there are you how many homegrown things there are you how many homegrown things there are out there and I love it when people talk out there and I love it when people talk out there and I love it when people talk about standards in iot and stuff like about standards in iot and stuff like about standards in iot and stuff like that and I was like there's a lot of that and I was like there's a lot of that and I was like there's a lot of Standards right no shortage of standard Standards right no shortage of standard Standards right no shortage of standard which one do you want to subscribe to which one do you want to subscribe to which one do you want to subscribe to right right pick one and yeah especially right right pick one and yeah especially right right pick one and yeah especially when you go into that industrial World when you go into that industrial World when you go into that industrial World in factories there's hundreds of other in factories there's hundreds of other in factories there's hundreds of other standards the difference though and I standards the difference though and I standards the difference though and I always like to say this is is it not always like to say this is is it not always like to say this is is it not only does it need to be a standard like only does it need to be a standard like only does it need to be a standard like an open standard it needs to be an open standard it needs to be an open standard it needs to be ubiquitous in in its use and so there's ubiquitous in in its use and so there's ubiquitous in in its use and so there's a reason why sometimes there'll be a a reason why sometimes there'll be a a reason why sometimes there'll be a standard that maybe it's not nearly as standard that maybe it's not nearly as standard that maybe it's not nearly as efficient or as good as mqtt but it efficient or as good as mqtt but it efficient or as good as mqtt but it might be the most ubiquitous thing on might be the most ubiquitous thing on might be the most ubiquitous thing on the planet which would be HTTP rest the planet which would be HTTP rest the planet which would be HTTP rest right um whenever I see whenever I see right um whenever I see whenever I see right um whenever I see whenever I see like yearly stats of which wire protocol like yearly stats of which wire protocol like yearly stats of which wire protocol is leading for iot rest and mqtt are is leading for iot rest and mqtt are is leading for iot rest and mqtt are always neck and neck always neck and neck always neck and neck it doesn't mean that rest is as good as it doesn't mean that rest is as good as it doesn't mean that rest is as good as mqtt but it's the most pervasive way the mqtt but it's the most pervasive way the mqtt but it's the most pervasive way the whole planet communicates already back

whole planet communicates already back whole planet communicates already back to that familiarity thing right yeah and to that familiarity thing right yeah and to that familiarity thing right yeah and we had this whole we had this whole API we had this whole we had this whole API we had this whole we had this whole API revolution in the Enterprise and that's revolution in the Enterprise and that's revolution in the Enterprise and that's all based on rest right and so that's all based on rest right and so that's all based on rest right and so that's why we still see it in in devices why we still see it in in devices why we still see it in in devices doesn't mean it's the best thing it's doesn't mean it's the best thing it's doesn't mean it's the best thing it's just everywhere well we were always just everywhere well we were always just everywhere well we were always using apis people just didn't know it using apis people just didn't know it using apis people just didn't know it yeah yeah apis used to mean something in yeah yeah apis used to mean something in yeah yeah apis used to mean something in your code your code your code on the app you were writing on the app you were writing on the app you were writing interfaces we went from corba to decom interfaces we went from corba to decom interfaces we went from corba to decom oh my God you're making me feel old stuff like that right you know I old stuff like that right you know I remember building a super computer with remember building a super computer with remember building a super computer with te machines using dcom to have talk to te machines using dcom to have talk to te machines using dcom to have talk to each other all right you're old I don't each other all right you're old I don't each other all right you're old I don't know what you're trying to prove there know what you're trying to prove there know what you're trying to prove there dude I am not old I am not dude I am not old I am not dude I am not old I am not old oh my gosh oh my God it's so funny old oh my gosh oh my God it's so funny old oh my gosh oh my God it's so funny but hey we're almost up on time uh so but hey we're almost up on time uh so but hey we're almost up on time uh so you there's no way in hell we can have you there's no way in hell we can have you there's no way in hell we can have Mark pop up in this whole Brady Bunch Mark pop up in this whole Brady Bunch Mark pop up in this whole Brady Bunch like grid here and not say anything so like grid here and not say anything so like grid here and not say anything so Mark want to say Mark want to say Mark want to say something where are you something where are you something where are you Mark uh can you hear me well no but Mark uh can you hear me well no but Mark uh can you hear me well no but you're gonna talk you're gonna talk you're gonna talk anyways you sound like crap this Chinese headset is not working crap this Chinese headset is not working well anyway uh super glad to have this

well anyway uh super glad to have this well anyway uh super glad to have this episode um because yeah I see mptt like episode um because yeah I see mptt like episode um because yeah I see mptt like uh making it happen no in the years no uh making it happen no in the years no uh making it happen no in the years no as as H safe so the iot you know finally as as H safe so the iot you know finally as as H safe so the iot you know finally or Lee of iot is getting is getting into or Lee of iot is getting is getting into or Lee of iot is getting is getting into MP and that's a success story that we MP and that's a success story that we MP and that's a success story that we can explain that's so this is why I can explain that's so this is why I can explain that's so this is why I wanted to connect at least wanted to connect at least wanted to connect at least minutes oh that's cool well hopefully at minutes oh that's cool well hopefully at minutes oh that's cool well hopefully at some point in the future chat some point in the future chat some point in the future chat gptx can uh transcribe what he just said gptx can uh transcribe what he just said gptx can uh transcribe what he just said but I think we got the spirit of what but I think we got the spirit of what but I think we got the spirit of what you were trying to share there but um you were trying to share there but um you were trying to share there but um hey um Ernest I think we got to wrap up hey um Ernest I think we got to wrap up hey um Ernest I think we got to wrap up here uh but it was wonderful having you here uh but it was wonderful having you here uh but it was wonderful having you on uh it's wonderful uh to engage with on uh it's wonderful uh to engage with on uh it's wonderful uh to engage with EMQ Technologies we fully and heartedly EMQ Technologies we fully and heartedly EMQ Technologies we fully and heartedly is that even a word uh appreciate uh the is that even a word uh appreciate uh the is that even a word uh appreciate uh the the donation okay to elevat our kids the donation okay to elevat our kids the donation okay to elevat our kids remember everyone remember everyone remember everyone www. Elevate our kids.org please make a www. Elevate our kids.org please make a www. Elevate our kids.org please make a donation we have a donation drive and donation we have a donation drive and donation we have a donation drive and I'm going to shut up and who wants to I'm going to shut up and who wants to I'm going to shut up and who wants to take us out who wants to take us out I take us out who wants to take us out I take us out who wants to take us out I think Stephanie should take us out we're think Stephanie should take us out we're think Stephanie should take us out we're gonna take us out all right well we gonna take us out all right well we gonna take us out all right well we appreciate you Ernest again um I think appreciate you Ernest again um I think appreciate you Ernest again um I think there's a lot to be said for tech there's a lot to be said for tech there's a lot to be said for tech companies that actually talk the talk um companies that actually talk the talk um companies that actually talk the talk um we have a lot of lot of friends and and we have a lot of lot of friends and and we have a lot of lot of friends and and Executives that we all work with all the Executives that we all work with all the Executives that we all work with all the time that just um we're asking and

time that just um we're asking and time that just um we're asking and pleading for you guys to donate and be a pleading for you guys to donate and be a pleading for you guys to donate and be a part of this um and we'll get you on as part of this um and we'll get you on as part of this um and we'll get you on as well so elevat our kids.org and also to well so elevat our kids.org and also to well so elevat our kids.org and also to listen to all of our episodes check out listen to all of our episodes check out listen to all of our episodes check out iot cof talk.com we have our LinkedIn iot cof talk.com we have our LinkedIn iot cof talk.com we have our LinkedIn page set up or you can just plug in the page set up or you can just plug in the page set up or you can just plug in the URL and it'll take you straight to our URL and it'll take you straight to our URL and it'll take you straight to our YouTube page so you can check out all of YouTube page so you can check out all of YouTube page so you can check out all of our what 90 plus epod now I think there our what 90 plus epod now I think there our what 90 plus epod now I think there 185 now it's getting up there so check 185 now it's getting up there so check 185 now it's getting up there so check us out and essentially we're on the intb us out and essentially we're on the intb us out and essentially we're on the intb the the web3.0 we're everywhere and the the web3.0 we're everywhere and the the web3.0 we're everywhere and we're also on all your streaming we're also on all your streaming we're also on all your streaming channels ask robal about that because channels ask robal about that because channels ask robal about that because he's getting a lot of those episodes out he's getting a lot of those episodes out he's getting a lot of those episodes out there for us thank you thank you so much there for us thank you thank you so much there for us thank you thank you so much thank you Happy Thanksgiving everyone thank you Happy Thanksgiving everyone thank you Happy Thanksgiving everyone Take Care thank you thank you Take Care thank you thank you Take Care thank you thank you Thanksgiving Thanksgiving Thanksgiving I'm Ming my