If OpenAI And Anthropic Are Discouraging You, You're Probably A Level 1 Builder.

AI builders come to me and they are so AI builders come to me and they are so discouraged a lot of the time and discouraged a lot of the time and discouraged a lot of the time and they're especially discouraged because they're especially discouraged because they're especially discouraged because of what Open AI and Anthropic launch all of what Open AI and Anthropic launch all of what Open AI and Anthropic launch all the time. It seems like every week they the time. It seems like every week they the time. It seems like every week they come out with something and it's not come out with something and it's not come out with something and it's not what you wanted to hear as a builder. what you wanted to hear as a builder. what you wanted to hear as a builder. I get it. We're going to talk about some I get it. We're going to talk about some I get it. We're going to talk about some of those stories later, but the first of those stories later, but the first of those stories later, but the first thing I want to do is I want to give you thing I want to do is I want to give you thing I want to do is I want to give you what I'm calling the levels of AI what I'm calling the levels of AI what I'm calling the levels of AI building. I have been building for 20 building. I have been building for 20 building. I have been building for 20 years. It has never ever been a better years. It has never ever been a better years. It has never ever been a better time to build. Some people walk right in time to build. Some people walk right in time to build. Some people walk right in at level five. Some people walk right in at level five. Some people walk right in at level five. Some people walk right in at level one. Some people never make it at level one. Some people never make it at level one. Some people never make it up the chain. So, level one, we're going up the chain. So, level one, we're going up the chain. So, level one, we're going to talk about that first. A level one to talk about that first. A level one to talk about that first. A level one builder is a builder who is passionate builder is a builder who is passionate builder is a builder who is passionate about what AI can do for the space and about what AI can do for the space and about what AI can do for the space and passionate about their particular idea passionate about their particular idea passionate about their particular idea to build. And that that is their entire to build. And that that is their entire to build. And that that is their entire world. Like if you talk to them, they world. Like if you talk to them, they world. Like if you talk to them, they don't talk go to market. They don't talk don't talk go to market. They don't talk don't talk go to market. They don't talk about the wider problem space. They about the wider problem space. They about the wider problem space. They don't talk about the particular thesis don't talk about the particular thesis don't talk about the particular thesis that they're going after. They talk that they're going after. They talk that they're going after. They talk about this idea that got them up in the about this idea that got them up in the about this idea that got them up in the night and the way they're using AI to night and the way they're using AI to night and the way they're using AI to get it done. Follow us, get it done. Follow us, get it done. Follow us, ladies, that's an easily discouraged ladies, that's an easily discouraged ladies, that's an easily discouraged builder. And I've talked to these folks builder. And I've talked to these folks builder. And I've talked to these folks after the fact, after they launched.

after the fact, after they launched. after the fact, after they launched. They're like, "Wow, I didn't think about They're like, "Wow, I didn't think about They're like, "Wow, I didn't think about go to market. Wow, I didn't realize that go to market. Wow, I didn't realize that go to market. Wow, I didn't realize that the new AI AI tech or the new AI agent the new AI AI tech or the new AI agent the new AI AI tech or the new AI agent or the new model that drops is going to or the new model that drops is going to or the new model that drops is going to change the way I think about building in change the way I think about building in change the way I think about building in this space cuz I'm just so in love with this space cuz I'm just so in love with this space cuz I'm just so in love with my idea." my idea." my idea." And if you're an experienced And if you're an experienced And if you're an experienced entrepreneur, that probably isn't a new entrepreneur, that probably isn't a new entrepreneur, that probably isn't a new thought for you because it turns out thought for you because it turns out thought for you because it turns out that some of this is stuff we have known that some of this is stuff we have known that some of this is stuff we have known in terms of the history of in terms of the history of in terms of the history of entrepreneurship and business startups entrepreneurship and business startups entrepreneurship and business startups for a while. And there's some stuff for a while. And there's some stuff for a while. And there's some stuff that's new, especially for more advanced that's new, especially for more advanced that's new, especially for more advanced builders, and I'm going to get into that builders, and I'm going to get into that builders, and I'm going to get into that as well. So, that's level one. as well. So, that's level one. as well. So, that's level one. Level two builder. A level two builder, Level two builder. A level two builder, Level two builder. A level two builder, they have that passion for the idea that they have that passion for the idea that they have that passion for the idea that they're going after they're going after they're going after and the difference is that they think and the difference is that they think and the difference is that they think about not just their particular idea, about not just their particular idea, about not just their particular idea, but they have some openness to how their but they have some openness to how their but they have some openness to how their idea needs to shift and change as they idea needs to shift and change as they idea needs to shift and change as they interact with and wrestle with a interact with and wrestle with a interact with and wrestle with a particular problem space and customer.

particular problem space and customer. particular problem space and customer. And I've seen this. I've seen people who And I've seen this. I've seen people who And I've seen this. I've seen people who have turned this into side gigs that are have turned this into side gigs that are have turned this into side gigs that are really profitable at level two. Now, really profitable at level two. Now, really profitable at level two. Now, level one is often it's it's you're level one is often it's it's you're level one is often it's it's you're rolling the dice. It either is going to rolling the dice. It either is going to rolling the dice. It either is going to be a perfect idea and more often it's be a perfect idea and more often it's be a perfect idea and more often it's not. And so, I see very few level one not. And so, I see very few level one not. And so, I see very few level one builders that succeed long term. Level builders that succeed long term. Level builders that succeed long term. Level two, you start to get some success. I two, you start to get some success. I two, you start to get some success. I have seen folks who are like, I have a have seen folks who are like, I have a have seen folks who are like, I have a passion and I'm not making this up. I passion and I'm not making this up. I passion and I'm not making this up. I have a passion for CRMs. have a passion for CRMs. have a passion for CRMs. And I want to have customer relationship And I want to have customer relationship And I want to have customer relationship management software for this particular management software for this particular management software for this particular domain that I'm passionate about, that I domain that I'm passionate about, that I domain that I'm passionate about, that I know about. Uh and that's my idea. But know about. Uh and that's my idea. But know about. Uh and that's my idea. But they have the flexibility as a level two they have the flexibility as a level two they have the flexibility as a level two builder to come in and to say, "You know builder to come in and to say, "You know builder to come in and to say, "You know what? what? what? As a level two builder, I am able to As a level two builder, I am able to As a level two builder, I am able to listen to the customer and I talked with listen to the customer and I talked with listen to the customer and I talked with 10 different customers and I'm 10 different customers and I'm 10 different customers and I'm adjusting. It's still the CRM idea. I adjusting. It's still the CRM idea. I adjusting. It's still the CRM idea. I don't have a broader market thesis. I don't have a broader market thesis. I don't have a broader market thesis. I don't really have a perspective on how don't really have a perspective on how don't really have a perspective on how AI is going to change this long term AI is going to change this long term AI is going to change this long term yet. But I know AI can help me in yet. But I know AI can help me in yet. But I know AI can help me in building. I know that these guys are building. I know that these guys are building. I know that these guys are interested in AI and I have an idea for interested in AI and I have an idea for interested in AI and I have an idea for how to connect those two and I'm how to connect those two and I'm how to connect those two and I'm listening to the customer.

listening to the customer. listening to the customer. And that is already so far down the road And that is already so far down the road And that is already so far down the road in building a business. I have seen five in building a business. I have seen five in building a business. I have seen five figure side gigs. I've seen six figure figure side gigs. I've seen six figure figure side gigs. I've seen six figure side gigs come out of that level of side gigs come out of that level of side gigs come out of that level of insight. And so, if that's you, don't insight. And so, if that's you, don't insight. And so, if that's you, don't walk in and be like, oh, I can't do walk in and be like, oh, I can't do walk in and be like, oh, I can't do anything. No, like work with what you anything. No, like work with what you anything. No, like work with what you got. Work with the level of insight you got. Work with the level of insight you got. Work with the level of insight you have. have. have. And you can start to build something And you can start to build something And you can start to build something that's interesting if you're willing to that's interesting if you're willing to that's interesting if you're willing to listen to the customer. Now, level three listen to the customer. Now, level three listen to the customer. Now, level three is where things start to get really, is where things start to get really, is where things start to get really, really interesting because at that really interesting because at that really interesting because at that point, yeah, sure, you're listening to point, yeah, sure, you're listening to point, yeah, sure, you're listening to the customer. the customer. the customer. But you are doing two things But you are doing two things But you are doing two things differently. One is a classic differently. One is a classic differently. One is a classic entrepreneurship thing and one is an AI entrepreneurship thing and one is an AI entrepreneurship thing and one is an AI thing. And we're going to get into both thing. And we're going to get into both thing. And we're going to get into both because the classic entrepreneurship because the classic entrepreneurship because the classic entrepreneurship level three is you understand go to level three is you understand go to level three is you understand go to market. You understand that distribution market. You understand that distribution market. You understand that distribution and getting in front of customers and and getting in front of customers and and getting in front of customers and telling your story is critical to telling your story is critical to telling your story is critical to actually achieving what you want to do. actually achieving what you want to do. actually achieving what you want to do. But the unique AI piece, that's what's But the unique AI piece, that's what's But the unique AI piece, that's what's new in the last, really the last three new in the last, really the last three new in the last, really the last three or four months. You understand or four months. You understand or four months. You understand that not only do you need to tell your that not only do you need to tell your that not only do you need to tell your story, but AI can supercharge your story, but AI can supercharge your story, but AI can supercharge your ability to tell that story. And there ability to tell that story. And there ability to tell that story. And there are different ways people do this.

are different ways people do this. are different ways people do this. There's a lot of strategies. Some people There's a lot of strategies. Some people There's a lot of strategies. Some people are using AI for outbound and they're are using AI for outbound and they're are using AI for outbound and they're reaching out to business customers with reaching out to business customers with reaching out to business customers with custom messaging on LinkedIn. Some custom messaging on LinkedIn. Some custom messaging on LinkedIn. Some people are using Twilio and a voice people are using Twilio and a voice people are using Twilio and a voice model and they're calling customers. model and they're calling customers. model and they're calling customers. Some people are actually using the new Some people are actually using the new Some people are actually using the new HeyGen podcast idea and they're telling HeyGen podcast idea and they're telling HeyGen podcast idea and they're telling stories. Other people are warming up and stories. Other people are warming up and stories. Other people are warming up and doing TikTok accounts that tell the doing TikTok accounts that tell the doing TikTok accounts that tell the story that they want to tell and it's story that they want to tell and it's story that they want to tell and it's all driven by models. Those are all real all driven by models. Those are all real all driven by models. Those are all real strategies I have seen people use, but strategies I have seen people use, but strategies I have seen people use, but the common trait is that those folks the common trait is that those folks the common trait is that those folks understand go to market. They understand understand go to market. They understand understand go to market. They understand the points of distribution. Classic the points of distribution. Classic the points of distribution. Classic level three moment. And they understand level three moment. And they understand level three moment. And they understand how AI can supercharge that. They how AI can supercharge that. They how AI can supercharge that. They understand that this technology is not understand that this technology is not understand that this technology is not just at the heart of what you're just at the heart of what you're just at the heart of what you're building in the product for the customer building in the product for the customer building in the product for the customer or even the way you build it with Cloud or even the way you build it with Cloud or even the way you build it with Cloud Code or Codex or whatever. It's actually Code or Codex or whatever. It's actually Code or Codex or whatever. It's actually key to go to market. And I think that key to go to market. And I think that key to go to market. And I think that that's something that we often see as a that's something that we often see as a that's something that we often see as a big gap. It's one of the reasons why AI big gap. It's one of the reasons why AI big gap. It's one of the reasons why AI businesses are growing so fast is that businesses are growing so fast is that businesses are growing so fast is that AI businesses, AI startups are actually AI businesses, AI startups are actually AI businesses, AI startups are actually leveraging this technology all the way leveraging this technology all the way leveraging this technology all the way across all the functions in the across all the functions in the across all the functions in the business. So that's level three.

business. So that's level three. business. So that's level three. Now it gets really cool, guys. Level Now it gets really cool, guys. Level Now it gets really cool, guys. Level four and level five, these are people four and level five, these are people four and level five, these are people that when you get them and they start to that when you get them and they start to that when you get them and they start to understand what's going on, we have understand what's going on, we have understand what's going on, we have potential for million-dollar, even even potential for million-dollar, even even potential for million-dollar, even even bigger businesses, ten-million-dollar, bigger businesses, ten-million-dollar, bigger businesses, ten-million-dollar, hundred-million-dollar businesses out of hundred-million-dollar businesses out of hundred-million-dollar businesses out of this. Because reality is surprisingly this. Because reality is surprisingly this. Because reality is surprisingly detailed. And builders win in the detailed. And builders win in the detailed. And builders win in the details. So a level four builder details. So a level four builder details. So a level four builder deeply, deeply, deeply understands the deeply, deeply, deeply understands the deeply, deeply, deeply understands the problem space. They know what they are problem space. They know what they are problem space. They know what they are solving. They have baked in it. They solving. They have baked in it. They solving. They have baked in it. They have marinated in that problem space for have marinated in that problem space for have marinated in that problem space for a long, long, long time. a long, long, long time. a long, long, long time. And critically, they have a thesis that And critically, they have a thesis that And critically, they have a thesis that is unique to them is unique to them is unique to them for how they are going to attack that for how they are going to attack that for how they are going to attack that problem space. It doesn't change day to problem space. It doesn't change day to problem space. It doesn't change day to day. It doesn't go out and say, "Oh, day. It doesn't go out and say, "Oh, day. It doesn't go out and say, "Oh, yeah, some news dropped. Uh you know, yeah, some news dropped. Uh you know, yeah, some news dropped. Uh you know, Claude did this. Now I'm stressed. Now I Claude did this. Now I'm stressed. Now I Claude did this. Now I'm stressed. Now I have to change my strategy." No. They have to change my strategy." No. They have to change my strategy." No. They understand what they need to do every understand what they need to do every understand what they need to do every single day to capitalize on that thesis. single day to capitalize on that thesis. single day to capitalize on that thesis. And that particular piece, that's not And that particular piece, that's not And that particular piece, that's not new. Entrepreneurs have known they need new. Entrepreneurs have known they need new. Entrepreneurs have known they need to do that for a while. Good ones have to do that for a while. Good ones have to do that for a while. Good ones have done it for a while. But what is new?

done it for a while. But what is new? done it for a while. But what is new? What is different in the AI world is What is different in the AI world is What is different in the AI world is that you have to understand AI deeply that you have to understand AI deeply that you have to understand AI deeply enough for your space that you can enough for your space that you can enough for your space that you can articulate an AI-based thesis that is articulate an AI-based thesis that is articulate an AI-based thesis that is actually disruptive and interesting. actually disruptive and interesting. actually disruptive and interesting. And I'll give you an example here And I'll give you an example here And I'll give you an example here because I you know, I love examples. The because I you know, I love examples. The because I you know, I love examples. The AI thesis that I think is most AI thesis that I think is most AI thesis that I think is most interesting right now as a niche that I interesting right now as a niche that I interesting right now as a niche that I love to pull out is around voice. And love to pull out is around voice. And love to pull out is around voice. And I'm going to pick on the WhisperFlow I'm going to pick on the WhisperFlow I'm going to pick on the WhisperFlow team because I use the product. I love team because I use the product. I love team because I use the product. I love it. So, voice is not traditionally it. So, voice is not traditionally it. So, voice is not traditionally considered a problem space in computing. considered a problem space in computing. considered a problem space in computing. For a long time, voice was a research For a long time, voice was a research For a long time, voice was a research issue. And so, you had to research how issue. And so, you had to research how issue. And so, you had to research how to use voice models. I remember back in to use voice models. I remember back in to use voice models. I remember back in the day when Dragon Naturally Speaking the day when Dragon Naturally Speaking the day when Dragon Naturally Speaking was what we were all using. was what we were all using. was what we were all using. And it wasn't practical for actual And it wasn't practical for actual And it wasn't practical for actual computing applications. computing applications. computing applications. What What WhisperFlow and frankly other What What WhisperFlow and frankly other What What WhisperFlow and frankly other folks building in the voice space have folks building in the voice space have folks building in the voice space have figured out figured out figured out is that voice is that voice is that voice is the next paradigm for computing. And is the next paradigm for computing. And is the next paradigm for computing. And you have to believe that in your gut to you have to believe that in your gut to you have to believe that in your gut to go after that space. Like that's go after that space. Like that's go after that space. Like that's something I can say, but that's something I can say, but that's something I can say, but that's something these teams obsess over and something these teams obsess over and something these teams obsess over and believe in profoundly. And then believe in profoundly. And then believe in profoundly. And then you go from that larger insight, which you go from that larger insight, which you go from that larger insight, which really redefines a new problem category, really redefines a new problem category, really redefines a new problem category, and you say this is how we're attacking and you say this is how we're attacking and you say this is how we're attacking it. So, for WhisperFlow, it looks like it. So, for WhisperFlow, it looks like it. So, for WhisperFlow, it looks like making sure that you are really clean on making sure that you are really clean on making sure that you are really clean on capture, making sure that you're really capture, making sure that you're really capture, making sure that you're really good at taking what's captured and good at taking what's captured and good at taking what's captured and putting it into a format that works for putting it into a format that works for putting it into a format that works for a given application. Making sure that it

a given application. Making sure that it a given application. Making sure that it works every time and you have hot keys works every time and you have hot keys works every time and you have hot keys and it's easy to engage with no matter and it's easy to engage with no matter and it's easy to engage with no matter where you are in the computing where you are in the computing where you are in the computing experience. And those details of the experience. And those details of the experience. And those details of the experience are all there because of experience are all there because of experience are all there because of their fundamental insight that voice is their fundamental insight that voice is their fundamental insight that voice is the future of computing, so it should be the future of computing, so it should be the future of computing, so it should be really easy to compute with voice. really easy to compute with voice. really easy to compute with voice. That's a level four insight. That is That's a level four insight. That is That's a level four insight. That is deeply understanding the problem space, deeply understanding the problem space, deeply understanding the problem space, and that is why you can start to build and that is why you can start to build and that is why you can start to build venture scale valuations with that kind venture scale valuations with that kind venture scale valuations with that kind of insight. Now, is voice alone? of insight. Now, is voice alone? of insight. Now, is voice alone? Absolutely not. There's There's hundreds Absolutely not. There's There's hundreds Absolutely not. There's There's hundreds of these opportunities across the of these opportunities across the of these opportunities across the economy right now, which is why I say economy right now, which is why I say economy right now, which is why I say it's a fantastic chance for builders. it's a fantastic chance for builders. it's a fantastic chance for builders. And so, if you are looking to grow your And so, if you are looking to grow your And so, if you are looking to grow your skills, I would argue one of the things skills, I would argue one of the things skills, I would argue one of the things you can do, and we'll get to level five you can do, and we'll get to level five you can do, and we'll get to level five in a minute. One of the things you can in a minute. One of the things you can in a minute. One of the things you can do to maximize the value of the time you do to maximize the value of the time you do to maximize the value of the time you are putting in, which you're never are putting in, which you're never are putting in, which you're never getting back, is think about the level getting back, is think about the level getting back, is think about the level you're at, and think about whether you you're at, and think about whether you you're at, and think about whether you understand the problem space as deeply understand the problem space as deeply understand the problem space as deeply as folks who are chasing these as folks who are chasing these as folks who are chasing these large-scale returns and why they're large-scale returns and why they're large-scale returns and why they're thinking about it that way. What is your thinking about it that way. What is your thinking about it that way. What is your deeply uncomfortable but strongly held deeply uncomfortable but strongly held deeply uncomfortable but strongly held conviction about the world? What is conviction about the world? What is conviction about the world? What is that? You should have one. Do you have that? You should have one. Do you have that? You should have one. Do you have one? That's a level four thing to have.

one? That's a level four thing to have. one? That's a level four thing to have. Right, level five. You don't see very Right, level five. You don't see very Right, level five. You don't see very many people like this, and it's very AI many people like this, and it's very AI many people like this, and it's very AI unique. It's something that I have seen unique. It's something that I have seen unique. It's something that I have seen only a few people have, and when they only a few people have, and when they only a few people have, and when they have it, they tend to have it, they tend to have it, they tend to deliver outsized returns almost wherever deliver outsized returns almost wherever deliver outsized returns almost wherever they are because they understand this. they are because they understand this. they are because they understand this. AI moves fast. It's It's sort of a AI moves fast. It's It's sort of a AI moves fast. It's It's sort of a truism, right? AI is always dropping truism, right? AI is always dropping truism, right? AI is always dropping more news. This is why I can do this more news. This is why I can do this more news. This is why I can do this channel, right? There's news all the channel, right? There's news all the channel, right? There's news all the time. time. time. But what people don't realize is that if But what people don't realize is that if But what people don't realize is that if you deeply understand not just the you deeply understand not just the you deeply understand not just the artificial intelligence out today, but artificial intelligence out today, but artificial intelligence out today, but the trends and trajectory for AI, the trends and trajectory for AI, the trends and trajectory for AI, not just generally, but in your space in not just generally, but in your space in not just generally, but in your space in particular, particular, particular, you are going to be able to build a you are going to be able to build a you are going to be able to build a business that focuses on the emerging AI business that focuses on the emerging AI business that focuses on the emerging AI capabilities capabilities capabilities that will be possible in 6 months or 12 that will be possible in 6 months or 12 that will be possible in 6 months or 12 months in your problem space that aren't months in your problem space that aren't months in your problem space that aren't possible today. possible today. possible today. And you'll be the first in the door as And you'll be the first in the door as And you'll be the first in the door as that capability comes online. And that that capability comes online. And that that capability comes online. And that that is seeing the future, guys. That is that is seeing the future, guys. That is that is seeing the future, guys. That is what distinguishes a level five builder.

what distinguishes a level five builder. what distinguishes a level five builder. Like they can come in and they can look Like they can come in and they can look Like they can come in and they can look and understand this is where agentic and understand this is where agentic and understand this is where agentic tool use is at. This is where tool use is at. This is where tool use is at. This is where long-running sessions are at. This is long-running sessions are at. This is long-running sessions are at. This is where context window and tool calling is where context window and tool calling is where context window and tool calling is at. Whatever it is for your space, and at. Whatever it is for your space, and at. Whatever it is for your space, and you know you've used AI a lot, you know you know you've used AI a lot, you know you know you've used AI a lot, you know what businesses can do with it now, you what businesses can do with it now, you what businesses can do with it now, you know whether they're fluent, whether know whether they're fluent, whether know whether they're fluent, whether they're not fluent, what the capacity they're not fluent, what the capacity they're not fluent, what the capacity envelope looks like. And then, you look envelope looks like. And then, you look envelope looks like. And then, you look at the labs, you look at what they're at the labs, you look at what they're at the labs, you look at what they're releasing, and you say, releasing, and you say, releasing, and you say, "I know what's coming next. I can see "I know what's coming next. I can see "I know what's coming next. I can see the writing on the wall. Longer-running the writing on the wall. Longer-running the writing on the wall. Longer-running agentic sessions are coming. Better tool agentic sessions are coming. Better tool agentic sessions are coming. Better tool calling is coming. And I can see the calling is coming. And I can see the calling is coming. And I can see the specific implications for my world, for specific implications for my world, for specific implications for my world, for CRMs, for example, for spreadsheets, for CRMs, for example, for spreadsheets, for CRMs, for example, for spreadsheets, for voice, whatever it is. And I can voice, whatever it is. And I can voice, whatever it is. And I can anticipate this is what businesses are anticipate this is what businesses are anticipate this is what businesses are going to need, this is what is going to going to need, this is what is going to going to need, this is what is going to be possible for businesses, so I'm be possible for businesses, so I'm be possible for businesses, so I'm building for it now." And that's that's building for it now." And that's that's building for it now." And that's that's level five building. And once you have level five building. And once you have level five building. And once you have that, you are going to be able to always that, you are going to be able to always that, you are going to be able to always be first to market because you are be first to market because you are be first to market because you are anticipating where the market is going anticipating where the market is going anticipating where the market is going correctly. And people who do that, those correctly. And people who do that, those correctly. And people who do that, those are the ones that build generational are the ones that build generational are the ones that build generational businesses. And I've talked with a few businesses. And I've talked with a few businesses. And I've talked with a few of them. There are actually not too of them. There are actually not too of them. There are actually not too many. There's a lot of people who will many. There's a lot of people who will many. There's a lot of people who will do straight-line extrapolations from do straight-line extrapolations from do straight-line extrapolations from general news, but there are fewer people general news, but there are fewer people general news, but there are fewer people who know their individual domains well who know their individual domains well who know their individual domains well enough to have unique insights about enough to have unique insights about enough to have unique insights about their particular domains and say, "Ah, I their particular domains and say, "Ah, I their particular domains and say, "Ah, I know something specific about voice. I know something specific about voice. I know something specific about voice. I know something specific about outbound know something specific about outbound know something specific about outbound sales that other people don't realize sales that other people don't realize sales that other people don't realize because of where AI is going." And if if because of where AI is going." And if if because of where AI is going." And if if you're watching this video and you're

you're watching this video and you're you're watching this video and you're like, "Ah, I don't know. Like, what is like, "Ah, I don't know. Like, what is like, "Ah, I don't know. Like, what is it? What is it?" It's okay. Take your it? What is it?" It's okay. Take your it? What is it?" It's okay. Take your time. Think it through. Wrestle with the time. Think it through. Wrestle with the time. Think it through. Wrestle with the problem. But, at least now you're problem. But, at least now you're problem. But, at least now you're wrestling with the right level of the wrestling with the right level of the wrestling with the right level of the problem. And by the way, problem. And by the way, problem. And by the way, this is why builders are not being this is why builders are not being this is why builders are not being drowned by Anthropic and OpenAI. This is drowned by Anthropic and OpenAI. This is drowned by Anthropic and OpenAI. This is why those companies, as amazing as they why those companies, as amazing as they why those companies, as amazing as they are, are not just black holes for are, are not just black holes for are, are not just black holes for entrepreneurship. entrepreneurship. entrepreneurship. Because builders, especially the Because builders, especially the Because builders, especially the stronger ones, are able to anticipate stronger ones, are able to anticipate stronger ones, are able to anticipate where AI is going and use AI as a where AI is going and use AI as a where AI is going and use AI as a tailwind in their spaces so that they tailwind in their spaces so that they tailwind in their spaces so that they are able to take all of this domain are able to take all of this domain are able to take all of this domain knowledge that gives them this unique knowledge that gives them this unique knowledge that gives them this unique insight, this thesis they're building insight, this thesis they're building insight, this thesis they're building on, this go-to-market insight, on, this go-to-market insight, on, this go-to-market insight, and they're able to say, "Fantastic. I and they're able to say, "Fantastic. I and they're able to say, "Fantastic. I know this. I know more about reality. I know this. I know more about reality. I know this. I know more about reality. I know more about detail than the labs. No know more about detail than the labs. No know more about detail than the labs. No lab is going to be able to spend as much lab is going to be able to spend as much lab is going to be able to spend as much time in this domain as I have. And I time in this domain as I have. And I time in this domain as I have. And I know enough about the labs and about AI know enough about the labs and about AI know enough about the labs and about AI and where things are going that I know and where things are going that I know and where things are going that I know and I have an unfair competitive and I have an unfair competitive and I have an unfair competitive advantage insight into where this is advantage insight into where this is advantage insight into where this is going to impact my domain."

going to impact my domain." going to impact my domain." That's level five thinking. Now, if you That's level five thinking. Now, if you That's level five thinking. Now, if you want to dig into it, if you want to get want to dig into it, if you want to get want to dig into it, if you want to get further, if you want to talk with further, if you want to talk with further, if you want to talk with builders, I have a fantastic community builders, I have a fantastic community builders, I have a fantastic community you can talk with. They're all in the you can talk with. They're all in the you can talk with. They're all in the Slack. Thousands of folks who are Slack. Thousands of folks who are Slack. Thousands of folks who are building stuff. I would encourage you to building stuff. I would encourage you to building stuff. I would encourage you to jump in there. I want to give you the jump in there. I want to give you the jump in there. I want to give you the clear key to go from level one, two, clear key to go from level one, two, clear key to go from level one, two, three, four, five. So, we're going to go three, four, five. So, we're going to go three, four, five. So, we're going to go through them in order. Level one. You through them in order. Level one. You through them in order. Level one. You want to get to level two? The key thing want to get to level two? The key thing want to get to level two? The key thing with level two is you need to deeply with level two is you need to deeply with level two is you need to deeply know your customer and listen to your know your customer and listen to your know your customer and listen to your customer. That's how you need to jump customer. That's how you need to jump customer. That's how you need to jump from level one to level two. And if from level one to level two. And if from level one to level two. And if you're level zero, jump into it and get you're level zero, jump into it and get you're level zero, jump into it and get to level one by thinking about how you to level one by thinking about how you to level one by thinking about how you build with AI. That's the first step. build with AI. That's the first step. build with AI. That's the first step. Now, you're at level two. You want to Now, you're at level two. You want to Now, you're at level two. You want to get to level three, you need to think get to level three, you need to think get to level three, you need to think about go-to-market and distribution. How about go-to-market and distribution. How about go-to-market and distribution. How do you not just talk to an individual do you not just talk to an individual do you not just talk to an individual customer you randomly know and call, but customer you randomly know and call, but customer you randomly know and call, but how do you actually get to the market how do you actually get to the market how do you actually get to the market and distribute and understand your and distribute and understand your and distribute and understand your customer more deeply, and how do you customer more deeply, and how do you customer more deeply, and how do you bring AI into that? bring AI into that? bring AI into that? Now, jumping from level three to level Now, jumping from level three to level Now, jumping from level three to level four, I admit that is a bit of a chasm. four, I admit that is a bit of a chasm. four, I admit that is a bit of a chasm. That is a bit harder. It takes deeper That is a bit harder. It takes deeper That is a bit harder. It takes deeper thought. How do you develop an unfair thought. How do you develop an unfair thought. How do you develop an unfair thesis on your space? How do you start thesis on your space? How do you start thesis on your space? How do you start to think about this is my core insight to think about this is my core insight to think about this is my core insight in the space? That's the thing I want in the space? That's the thing I want in the space? That's the thing I want you to take away if you need to get to you to take away if you need to get to you to take away if you need to get to level four.

level four. level four. If you need to get to level five, the If you need to get to level five, the If you need to get to level five, the key thing that you need to do is you key thing that you need to do is you key thing that you need to do is you need to deeply, passionately understand need to deeply, passionately understand need to deeply, passionately understand how AI is affecting your domain so that how AI is affecting your domain so that how AI is affecting your domain so that you can accurately and specifically you can accurately and specifically you can accurately and specifically forecast the impact AI is going to have forecast the impact AI is going to have forecast the impact AI is going to have in your space. And that's how you get to in your space. And that's how you get to in your space. And that's how you get to level five. I hope that one's been level five. I hope that one's been level five. I hope that one's been helpful to you. I'm excited looking helpful to you. I'm excited looking helpful to you. I'm excited looking forward to seeing you in the Slack in forward to seeing you in the Slack in forward to seeing you in the Slack in the community, and let's get building.