Turn Claude Into a One Person Marketing Team in 38 Mins
Read full transcript 31 segments
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Today, I'm going to show you guys how Today, I'm going to show you guys how we're able to turn Claude into a we're able to turn Claude into a we're able to turn Claude into a one-person marketing team. You don't one-person marketing team. You don't one-person marketing team. You don't have to be technical at all. You don't have to be technical at all. You don't have to be technical at all. You don't have to know how to edit videos or edit have to know how to edit videos or edit have to know how to edit videos or edit photos or anything like that. You just photos or anything like that. You just photos or anything like that. You just have to know what to ask for. I'm not have to know what to ask for. I'm not have to know what to ask for. I'm not going to make any assumptions today. I'm going to make any assumptions today. I'm going to make any assumptions today. I'm going to assume that we're starting at going to assume that we're starting at going to assume that we're starting at the beginning and you haven't used these the beginning and you haven't used these the beginning and you haven't used these tools before. So, let's not waste any tools before. So, let's not waste any tools before. So, let's not waste any time and just get straight into the time and just get straight into the time and just get straight into the video. All right. So, before we get into video. All right. So, before we get into video. All right. So, before we get into the tools, let me just explain what the tools, let me just explain what the tools, let me just explain what we're doing here. So, step one is going we're doing here. So, step one is going we're doing here. So, step one is going to be the project. I'm going to help you to be the project. I'm going to help you to be the project. I'm going to help you guys get set up on Claude Code, help you guys get set up on Claude Code, help you guys get set up on Claude Code, help you guys get set up with the actual like guys get set up with the actual like guys get set up with the actual like files and folders that you need, and files and folders that you need, and files and folders that you need, and then we're going to be off to the races. then we're going to be off to the races. then we're going to be off to the races. Then we have to go ahead and set up Then we have to go ahead and set up Then we have to go ahead and set up Higgs Field and get that connected. So, Higgs Field and get that connected. So, Higgs Field and get that connected. So, I'll show you what that all looks like. I'll show you what that all looks like. I'll show you what that all looks like. And then finally, what we have to do is And then finally, what we have to do is And then finally, what we have to do is actually start generating assets and actually start generating assets and actually start generating assets and showing you how this all is going to showing you how this all is going to showing you how this all is going to evolve over time. So, before we get into evolve over time. So, before we get into evolve over time. So, before we get into the project, let me show you what we're the project, let me show you what we're the project, let me show you what we're working with for the sake of today's working with for the sake of today's working with for the sake of today's example. So, in the video today, I'm example. So, in the video today, I'm example. So, in the video today, I'm going to be using Perk Form as an going to be using Perk Form as an going to be using Perk Form as an example, which is my fake business. All example, which is my fake business. All example, which is my fake business. All of these assets you're about to see, by of these assets you're about to see, by of these assets you're about to see, by the way, were generated by Claude and the way, were generated by Claude and the way, were generated by Claude and Higgs Field together. So, here are our Higgs Field together. So, here are our Higgs Field together. So, here are our logos. We have text, we have light mode, logos. We have text, we have light mode, logos. We have text, we have light mode, we have dark mode, we have the actual we have dark mode, we have the actual we have dark mode, we have the actual logo, which is pretty cool cuz this is logo, which is pretty cool cuz this is logo, which is pretty cool cuz this is like a coffee protein energy drink. And like a coffee protein energy drink. And like a coffee protein energy drink. And we've got like a coffee bean with a we've got like a coffee bean with a we've got like a coffee bean with a lightning bolt. So, pretty clever. I lightning bolt. So, pretty clever. I lightning bolt. So, pretty clever. I didn't ask for that, right? I just asked didn't ask for that, right? I just asked didn't ask for that, right? I just asked for a logo and it did this. So, pretty for a logo and it did this. So, pretty for a logo and it did this. So, pretty cool. Anyways, here's the product. We cool. Anyways, here's the product. We cool. Anyways, here's the product. We have um these drinks. It looks like an have um these drinks. It looks like an have um these drinks. It looks like an energy drink, right? We've got vanilla, energy drink, right? We've got vanilla, energy drink, right? We've got vanilla, latte, salted caramel, and bold mocha.
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latte, salted caramel, and bold mocha. latte, salted caramel, and bold mocha. You can see we have individual product You can see we have individual product You can see we have individual product shots as well as studio product shots. shots as well as studio product shots. shots as well as studio product shots. These were all created with GPT Image 2, These were all created with GPT Image 2, These were all created with GPT Image 2, which is a AI image model, which I'll which is a AI image model, which I'll which is a AI image model, which I'll talk more about a little bit. But what's talk more about a little bit. But what's talk more about a little bit. But what's really the most important thing is what really the most important thing is what really the most important thing is what I call the AI monetization readiness I call the AI monetization readiness I call the AI monetization readiness assessment, which is you guys probably assessment, which is you guys probably assessment, which is you guys probably are all here because you have maybe a are all here because you have maybe a are all here because you have maybe a business or you want to offer things to business or you want to offer things to business or you want to offer things to clients, like offer AI marketing to clients, like offer AI marketing to clients, like offer AI marketing to clients. And clients. And clients. And what you need is you need these three what you need is you need these three what you need is you need these three things, the three Ps. things, the three Ps. things, the three Ps. You need a pain, you need a person, and You need a pain, you need a person, and You need a pain, you need a person, and you need a promise. So, what is the pain you need a promise. So, what is the pain you need a promise. So, what is the pain that your business is trying to solve? that your business is trying to solve? that your business is trying to solve? Who is the person, specifically, that Who is the person, specifically, that Who is the person, specifically, that feels that pain? And then how does your feels that pain? And then how does your feels that pain? And then how does your brand or product or service promise to brand or product or service promise to brand or product or service promise to solve that pain for that person? So, solve that pain for that person? So, solve that pain for that person? So, that's exactly what you need in order to that's exactly what you need in order to that's exactly what you need in order to even get a project like this set up in even get a project like this set up in even get a project like this set up in the first place, and you need all this the first place, and you need all this the first place, and you need all this stuff to make sure that your marketing stuff to make sure that your marketing stuff to make sure that your marketing assets don't look and feel like generic assets don't look and feel like generic assets don't look and feel like generic AI slop. They have to have a purpose, AI slop. They have to have a purpose, AI slop. They have to have a purpose, they have to have intent behind it. And they have to have intent behind it. And they have to have intent behind it. And so, setting up this kind of stuff is so, setting up this kind of stuff is so, setting up this kind of stuff is really important. And that's exactly why really important. And that's exactly why really important. And that's exactly why we're actually using Claude Code with we're actually using Claude Code with we're actually using Claude Code with Higgsfield today. Because what Higgsfield today. Because what Higgsfield today. Because what Higgsfield is is it is a AI tool that Higgsfield is is it is a AI tool that Higgsfield is is it is a AI tool that has a bunch of different models and has a bunch of different models and has a bunch of different models and things that you can do in here. So, it's things that you can do in here. So, it's things that you can do in here. So, it's got C Dance 2.5, which is a really good got C Dance 2.5, which is a really good got C Dance 2.5, which is a really good video model that you can only get early video model that you can only get early video model that you can only get early access on Higgsfield. It's got other access on Higgsfield. It's got other access on Higgsfield. It's got other video models here as you can see. It's video models here as you can see. It's video models here as you can see. It's got Gemini, it's got Kling, it's got got Gemini, it's got Kling, it's got got Gemini, it's got Kling, it's got Flux, it's got Sora. If we go to images, Flux, it's got Sora. If we go to images, Flux, it's got Sora. If we go to images, it's got GBT Image 2, which is how you it's got GBT Image 2, which is how you it's got GBT Image 2, which is how you saw those assets earlier, these ones.
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saw those assets earlier, these ones. saw those assets earlier, these ones. These were all generated with GBT Image These were all generated with GBT Image These were all generated with GBT Image 2. It's got other ones, too, of course, 2. It's got other ones, too, of course, 2. It's got other ones, too, of course, and, you know, Nano Banana, Grok. It's and, you know, Nano Banana, Grok. It's and, you know, Nano Banana, Grok. It's got a bunch of different models all in got a bunch of different models all in got a bunch of different models all in one subscription. So, that's why we're one subscription. So, that's why we're one subscription. So, that's why we're going to be connecting it to going to be connecting it to going to be connecting it to Claude today. It's also got something Claude today. It's also got something Claude today. It's also got something called a marketing studio, which is called a marketing studio, which is called a marketing studio, which is really cool. You can basically have your really cool. You can basically have your really cool. You can basically have your assets be turned into ad creatives or assets be turned into ad creatives or assets be turned into ad creatives or sizzle reels or whatever you want. You sizzle reels or whatever you want. You sizzle reels or whatever you want. You can use these templates and can use these templates and can use these templates and the AI models on the back end power it the AI models on the back end power it the AI models on the back end power it all. And the reason why we want to use all. And the reason why we want to use all. And the reason why we want to use Claude for this is because yes, you Claude for this is because yes, you Claude for this is because yes, you could just open up Higgsfield and do all could just open up Higgsfield and do all could just open up Higgsfield and do all that yourself, but if we use Claude, we that yourself, but if we use Claude, we that yourself, but if we use Claude, we can set up a whole project. And now we can set up a whole project. And now we can set up a whole project. And now we have a project that understands the have a project that understands the have a project that understands the context of our business. We can set up context of our business. We can set up context of our business. We can set up reusable skills, which are basically reusable skills, which are basically reusable skills, which are basically just like recipes, workflows, so that if just like recipes, workflows, so that if just like recipes, workflows, so that if you want an Instagram carousel, it's you want an Instagram carousel, it's you want an Instagram carousel, it's always done in that same way. If you always done in that same way. If you always done in that same way. If you want a UDC ad, it's always done in that want a UDC ad, it's always done in that want a UDC ad, it's always done in that same way. So, skills help us create same way. So, skills help us create same way. So, skills help us create things that scale. And then we can set things that scale. And then we can set things that scale. And then we can set guidelines, like our actual brand guidelines, like our actual brand guidelines, like our actual brand guidelines. So, for example, for guidelines. So, for example, for guidelines. So, for example, for Perkform, here are the brand guidelines. Perkform, here are the brand guidelines. Perkform, here are the brand guidelines. We have, you know, the color scheme, we We have, you know, the color scheme, we We have, you know, the color scheme, we have what the brand is looking to do, we have what the brand is looking to do, we have what the brand is looking to do, we have the logo system, we have the have the logo system, we have the have the logo system, we have the typography, we have all this kind of typography, we have all this kind of typography, we have all this kind of stuff. And this is probably something stuff. And this is probably something stuff. And this is probably something that you want to have for your business that you want to have for your business that you want to have for your business that you can give to Claude so that that you can give to Claude so that that you can give to Claude so that every time it makes different assets or every time it makes different assets or every time it makes different assets or different deliverables, it follows those different deliverables, it follows those different deliverables, it follows those brand guidelines. So, for Perkform, for brand guidelines. So, for Perkform, for brand guidelines. So, for Perkform, for example, these are the three P's and example, these are the three P's and example, these are the three P's and this is the type of information that this is the type of information that this is the type of information that we're going to feed into Claude. The we're going to feed into Claude. The we're going to feed into Claude. The person is a busy fitness-minded person is a busy fitness-minded person is a busy fitness-minded professional who relies on coffee, cares professional who relies on coffee, cares professional who relies on coffee, cares about protein, and frequently rushes about protein, and frequently rushes about protein, and frequently rushes through breakfast. Their pain is that in through breakfast. Their pain is that in through breakfast. Their pain is that in their mornings, it requires too many their mornings, it requires too many their mornings, it requires too many separate products like coffee, protein separate products like coffee, protein separate products like coffee, protein shake, and something portable. And the shake, and something portable. And the shake, and something portable. And the promise is that
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promise is that promise is that and their protein in one grab-and-go and their protein in one grab-and-go and their protein in one grab-and-go can, making it easier to start energized can, making it easier to start energized can, making it easier to start energized and stay on track. So, that's the and stay on track. So, that's the and stay on track. So, that's the information that we have, very baseline information that we have, very baseline information that we have, very baseline high-level information that we have high-level information that we have high-level information that we have right now about Perk form. right now about Perk form. right now about Perk form. So, what I want you guys to do is you're So, what I want you guys to do is you're So, what I want you guys to do is you're probably in a place where you have probably in a place where you have probably in a place where you have either a physical product or you've got, either a physical product or you've got, either a physical product or you've got, you know, a SaaS or whatever it is, but you know, a SaaS or whatever it is, but you know, a SaaS or whatever it is, but you probably have a business and a logo you probably have a business and a logo you probably have a business and a logo ready to go. Now, if you don't, what I ready to go. Now, if you don't, what I ready to go. Now, if you don't, what I would do real quick is go ahead and get would do real quick is go ahead and get would do real quick is go ahead and get some. So, whether you have real product some. So, whether you have real product some. So, whether you have real product shots already or, you have just a name, shots already or, you have just a name, shots already or, you have just a name, just go over to Higgsfield, create an just go over to Higgsfield, create an just go over to Higgsfield, create an account, that's going to be step one, account, that's going to be step one, account, that's going to be step one, and then just go ahead and go to like and then just go ahead and go to like and then just go ahead and go to like image and create an image. And all you image and create an image. And all you image and create an image. And all you have to do here is choose your model. I have to do here is choose your model. I have to do here is choose your model. I would probably use GPT image 2, would probably use GPT image 2, would probably use GPT image 2, honestly, and just ask for a logo. So, honestly, and just ask for a logo. So, honestly, and just ask for a logo. So, real quick, let me just say, "Hey, I've real quick, let me just say, "Hey, I've real quick, let me just say, "Hey, I've got a SaaS product called got a SaaS product called got a SaaS product called um um um Calendly, and I want to get a quick logo Calendly, and I want to get a quick logo Calendly, and I want to get a quick logo for this for this for this drafted up. It is a, you know, online drafted up. It is a, you know, online drafted up. It is a, you know, online calendar booking appointment sort of calendar booking appointment sort of calendar booking appointment sort of SaaS." And then you click generate and SaaS." And then you click generate and SaaS." And then you click generate and it will go ahead and pop that over for it will go ahead and pop that over for it will go ahead and pop that over for you right here. You can see some of you right here. You can see some of you right here. You can see some of these other generations, they're very these other generations, they're very these other generations, they're very high-quality images. We also have like high-quality images. We also have like high-quality images. We also have like this sort of like storyboard for a UGC this sort of like storyboard for a UGC this sort of like storyboard for a UGC ad. It has a lot that can go on here.
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ad. It has a lot that can go on here. ad. It has a lot that can go on here. And right now, this was obviously a And right now, this was obviously a And right now, this was obviously a prompt that I just put in, but the idea prompt that I just put in, but the idea prompt that I just put in, but the idea is once you start to set up all this is once you start to set up all this is once you start to set up all this context and stuff, and you connect context and stuff, and you connect context and stuff, and you connect Higgsfield to Claude, Claude will do all Higgsfield to Claude, Claude will do all Higgsfield to Claude, Claude will do all the prompting, Claude will do all the the prompting, Claude will do all the the prompting, Claude will do all the navigation of this UI. So, at the end of navigation of this UI. So, at the end of navigation of this UI. So, at the end of the day, you actually will never have to the day, you actually will never have to the day, you actually will never have to be inside of Higgsfield navigating the be inside of Higgsfield navigating the be inside of Higgsfield navigating the UI. You just ask Claude for things and UI. You just ask Claude for things and UI. You just ask Claude for things and it goes and does it. And while this is it goes and does it. And while this is it goes and does it. And while this is loading up, let's go ahead and get set loading up, let's go ahead and get set loading up, let's go ahead and get set up with Claude code. So, you're going to up with Claude code. So, you're going to up with Claude code. So, you're going to go to Google and type in Claude code go to Google and type in Claude code go to Google and type in Claude code desktop. You'll scroll down to this link desktop. You'll scroll down to this link desktop. You'll scroll down to this link and basically just install this for your and basically just install this for your and basically just install this for your operating system. It's going to look the operating system. It's going to look the operating system. It's going to look the same as if you've used Claude or like same as if you've used Claude or like same as if you've used Claude or like ChatGPT in the web. It's very, very ChatGPT in the web. It's very, very ChatGPT in the web. It's very, very similar. It basically just looks like similar. It basically just looks like similar. It basically just looks like this. You can see that I can type in my this. You can see that I can type in my this. You can see that I can type in my chats right here. I can choose like a chats right here. I can choose like a chats right here. I can choose like a folder to work in, and that's going to folder to work in, and that's going to folder to work in, and that's going to be a big unlock here between Claude Code be a big unlock here between Claude Code be a big unlock here between Claude Code and Claude. Just because it has the word and Claude. Just because it has the word and Claude. Just because it has the word code, don't think that we're going to be code, don't think that we're going to be code, don't think that we're going to be coding. Like I said, you don't have to coding. Like I said, you don't have to coding. Like I said, you don't have to be technical at all. The reason why be technical at all. The reason why be technical at all. The reason why we're using Claude Code is because we're using Claude Code is because we're using Claude Code is because Claude Code works out of directories, Claude Code works out of directories, Claude Code works out of directories, out of projects. So, like in here, what out of projects. So, like in here, what out of projects. So, like in here, what we're going to do is we're going to set we're going to do is we're going to set we're going to do is we're going to set up a new folder together, and I'm going up a new folder together, and I'm going up a new folder together, and I'm going to help you guys set up this folder so to help you guys set up this folder so to help you guys set up this folder so that every time you use this project, that every time you use this project, that every time you use this project, Claude Code gets smarter and smarter and Claude Code gets smarter and smarter and Claude Code gets smarter and smarter and knows more and more about your business.
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knows more and more about your business. knows more and more about your business. So, that's going to be super helpful. So, that's going to be super helpful. So, that's going to be super helpful. So, just to show you guys a quick So, just to show you guys a quick So, just to show you guys a quick example of how I did this with Claude example of how I did this with Claude example of how I did this with Claude Code, this is the Perk Form brand, and Code, this is the Perk Form brand, and Code, this is the Perk Form brand, and basically I gave it this idea and said, basically I gave it this idea and said, basically I gave it this idea and said, "Hey, I have this brand called Perk "Hey, I have this brand called Perk "Hey, I have this brand called Perk Form. It's going to be, you know, Form. It's going to be, you know, Form. It's going to be, you know, coffee, protein, energy drinks. And what coffee, protein, energy drinks. And what coffee, protein, energy drinks. And what I need you to do is go create me I need you to do is go create me I need you to do is go create me a bunch of assets. I need product shots a bunch of assets. I need product shots a bunch of assets. I need product shots cuz I had no product shots at this cuz I had no product shots at this cuz I had no product shots at this point. I need product shots, I need point. I need product shots, I need point. I need product shots, I need studio shots, I need logos, I need brand studio shots, I need logos, I need brand studio shots, I need logos, I need brand guidelines, and it created all of these guidelines, and it created all of these guidelines, and it created all of these folders for me. So, brand guidelines, it folders for me. So, brand guidelines, it folders for me. So, brand guidelines, it created these assets with logos, with created these assets with logos, with created these assets with logos, with packaging, with product shots, as you packaging, with product shots, as you packaging, with product shots, as you guys saw. It created all of this and guys saw. It created all of this and guys saw. It created all of this and just put it right here into my actual just put it right here into my actual just put it right here into my actual desktop. And now I can work inside of desktop. And now I can work inside of desktop. And now I can work inside of this project to create more assets in this project to create more assets in this project to create more assets in the future. So, as you can see, it just the future. So, as you can see, it just the future. So, as you can see, it just made this Calendly logo. Obviously, this made this Calendly logo. Obviously, this made this Calendly logo. Obviously, this isn't anything too crazy because I isn't anything too crazy because I isn't anything too crazy because I prompted it very simply. But, that's prompted it very simply. But, that's prompted it very simply. But, that's basically all it is. That's how you come basically all it is. That's how you come basically all it is. That's how you come in here, you can ask for an image, you in here, you can ask for an image, you in here, you can ask for an image, you can ask for a video, and if you need to can ask for a video, and if you need to can ask for a video, and if you need to get a few of these base things set up to get a few of these base things set up to get a few of these base things set up to feel more comfortable before we actually feel more comfortable before we actually feel more comfortable before we actually hop into like setting up the rest of the hop into like setting up the rest of the hop into like setting up the rest of the project, then you can go ahead and do project, then you can go ahead and do project, then you can go ahead and do that. Or you can just continue to follow that. Or you can just continue to follow that. Or you can just continue to follow along and then fill in the gaps later as along and then fill in the gaps later as along and then fill in the gaps later as you need. So, the next step is I want you need. So, the next step is I want you need. So, the next step is I want you to create a new folder on your you to create a new folder on your you to create a new folder on your desktop somewhere. So, I'm doing it desktop somewhere. So, I'm doing it desktop somewhere. So, I'm doing it inside of a folder called Claude Code inside of a folder called Claude Code inside of a folder called Claude Code YouTube. So, don't get intimidated YouTube. So, don't get intimidated YouTube. So, don't get intimidated because I have all these other projects because I have all these other projects because I have all these other projects here. But, we're just going to create a here. But, we're just going to create a here. But, we're just going to create a new folder, and I'm going to call this new folder, and I'm going to call this new folder, and I'm going to call this one um Perk Form Marketing. You can call one um Perk Form Marketing. You can call one um Perk Form Marketing. You can call it whatever you want. And then, what's it whatever you want. And then, what's it whatever you want. And then, what's in here is I'm going to show you it's in here is I'm going to show you it's in here is I'm going to show you it's it's going to be nothing in here. So, if it's going to be nothing in here. So, if it's going to be nothing in here. So, if I open up that Perk Form Marketing, I open up that Perk Form Marketing, I open up that Perk Form Marketing, there's nothing in there. So, this is there's nothing in there. So, this is there's nothing in there. So, this is what we're going to open up in Claude what we're going to open up in Claude what we're going to open up in Claude Code, and we'll all be starting at Code, and we'll all be starting at Code, and we'll all be starting at pretty much the same place. So, open up
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pretty much the same place. So, open up pretty much the same place. So, open up Claude. Once you've downloaded that, Claude. Once you've downloaded that, Claude. Once you've downloaded that, you're going to sign in with your you're going to sign in with your you're going to sign in with your subscription, and then you're going to subscription, and then you're going to subscription, and then you're going to start a new chat. And right down here, start a new chat. And right down here, start a new chat. And right down here, it'll say local. That just basically it'll say local. That just basically it'll say local. That just basically means that right now we're running means that right now we're running means that right now we're running Claude on our computer. Claude on our computer. Claude on our computer. It says a folder right here which we can It says a folder right here which we can It says a folder right here which we can choose. So, you're going to click on choose. So, you're going to click on choose. So, you're going to click on open folder, and you're just going to open folder, and you're just going to open folder, and you're just going to navigate to that one that we were just navigate to that one that we were just navigate to that one that we were just looking at, the one that you just looking at, the one that you just looking at, the one that you just created. So, wherever you stored that, created. So, wherever you stored that, created. So, wherever you stored that, go ahead and open that up. So, it's my go ahead and open that up. So, it's my go ahead and open that up. So, it's my new one right here. I'm selecting that new one right here. I'm selecting that new one right here. I'm selecting that folder. I'm going to hit trust workspace folder. I'm going to hit trust workspace folder. I'm going to hit trust workspace because it's going to be able to read because it's going to be able to read because it's going to be able to read inside of that folder, add files, edit inside of that folder, add files, edit inside of that folder, add files, edit them, move them around, things like them, move them around, things like them, move them around, things like that. And now we're pretty much ready to that. And now we're pretty much ready to that. And now we're pretty much ready to get started. We have to create something get started. We have to create something get started. We have to create something called a claude.md, which is basically called a claude.md, which is basically called a claude.md, which is basically just instructions for this project. So, just instructions for this project. So, just instructions for this project. So, like, "Hey, you know, here's I'm Nate. I like, "Hey, you know, here's I'm Nate. I like, "Hey, you know, here's I'm Nate. I own this business called Perk Form, and own this business called Perk Form, and own this business called Perk Form, and here's what I want to do inside this here's what I want to do inside this here's what I want to do inside this project." That's what we need to build. project." That's what we need to build. project." That's what we need to build. And basically, you just do all this with And basically, you just do all this with And basically, you just do all this with natural language. So, here's what I'm natural language. So, here's what I'm natural language. So, here's what I'm going to say. going to say. going to say. Hey, so my name is Nate. I run a Hey, so my name is Nate. I run a Hey, so my name is Nate. I run a business called Perk Form. It is a business called Perk Form. It is a business called Perk Form. It is a energy drink company, but the energy energy drink company, but the energy energy drink company, but the energy drinks are like coffee flavors, and they drinks are like coffee flavors, and they drinks are like coffee flavors, and they also have protein in them. And I'm going also have protein in them. And I'm going also have protein in them. And I'm going to give you some information about the to give you some information about the to give you some information about the business so that you can help save this business so that you can help save this business so that you can help save this as context for the project because what as context for the project because what as context for the project because what I want you to do ultimately is you're I want you to do ultimately is you're I want you to do ultimately is you're kind of going to be like my marketing kind of going to be like my marketing kind of going to be like my marketing team. You're going to help me generate team. You're going to help me generate team. You're going to help me generate things like ads or a website or UGC things like ads or a website or UGC things like ads or a website or UGC content. You're going to help me content. You're going to help me content. You're going to help me generate those types of things. So, you generate those types of things. So, you generate those types of things. So, you understanding my business and the understanding my business and the understanding my business and the motivations and the avatar and things motivations and the avatar and things motivations and the avatar and things like that are going to help out a lot like that are going to help out a lot like that are going to help out a lot when you're creating this kind of stuff.
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when you're creating this kind of stuff. when you're creating this kind of stuff. So, I'm going to [snorts] dump in a So, I'm going to [snorts] dump in a So, I'm going to [snorts] dump in a bunch of information for you, and I need bunch of information for you, and I need bunch of information for you, and I need you to create me a claude.md file as you to create me a claude.md file as you to create me a claude.md file as well as any other context files that you well as any other context files that you well as any other context files that you think are relevant that you can think are relevant that you can think are relevant that you can reference later. reference later. reference later. So, basically just say something like So, basically just say something like So, basically just say something like that, and it will know what to do. And that, and it will know what to do. And that, and it will know what to do. And then, your job now is to dump in some then, your job now is to dump in some then, your job now is to dump in some context about your business. I context about your business. I context about your business. I definitely recommend dumping in definitely recommend dumping in definitely recommend dumping in something about these three P's. That's something about these three P's. That's something about these three P's. That's going to be really important for going to be really important for going to be really important for marketing, but also anything else that marketing, but also anything else that marketing, but also anything else that you want to share about your business. you want to share about your business. you want to share about your business. So, right here what I'm going to do is So, right here what I'm going to do is So, right here what I'm going to do is paste in a bunch of information. I paste in a bunch of information. I paste in a bunch of information. I pasted in things like our three P's. I pasted in things like our three P's. I pasted in things like our three P's. I pasted in some more info about the pasted in some more info about the pasted in some more info about the business, our marketing angles, things business, our marketing angles, things business, our marketing angles, things like that. And I'm going to go ahead and like that. And I'm going to go ahead and like that. And I'm going to go ahead and just run that. And so, when you talk to just run that. And so, when you talk to just run that. And so, when you talk to Claude Code, don't be intimidated. All Claude Code, don't be intimidated. All Claude Code, don't be intimidated. All it does is it tells you right here what it does is it tells you right here what it does is it tells you right here what it's thinking and what it's doing. So, it's thinking and what it's doing. So, it's thinking and what it's doing. So, we'll see that there's a spinning, we're we'll see that there's a spinning, we're we'll see that there's a spinning, we're seeing that it's thinking, it's going to seeing that it's thinking, it's going to seeing that it's thinking, it's going to tell us when it creates files, and it's tell us when it creates files, and it's tell us when it creates files, and it's going to tell us all these things. Now, going to tell us all these things. Now, going to tell us all these things. Now, if you want to have visibility into what if you want to have visibility into what if you want to have visibility into what it's doing from a file perspective, it's doing from a file perspective, it's doing from a file perspective, click up here, three dots, click on click up here, three dots, click on click up here, three dots, click on files, and you can see right now the files, and you can see right now the files, and you can see right now the entire folder is empty. But as it starts entire folder is empty. But as it starts entire folder is empty. But as it starts to create other folders or other assets to create other folders or other assets to create other folders or other assets for us, it will fill them in right here. for us, it will fill them in right here. for us, it will fill them in right here. And if you guys are feeling like you And if you guys are feeling like you And if you guys are feeling like you don't know what type of information to don't know what type of information to don't know what type of information to give it or you're a little bit Let me give it or you're a little bit Let me give it or you're a little bit Let me show you guys a quick tip. So, remember show you guys a quick tip. So, remember show you guys a quick tip. So, remember earlier when I said skills, I mentioned earlier when I said skills, I mentioned earlier when I said skills, I mentioned that these are kind of like reusable that these are kind of like reusable that these are kind of like reusable workflows or recipes that you can save.
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workflows or recipes that you can save. workflows or recipes that you can save. These are helpful in multiple ways, not These are helpful in multiple ways, not These are helpful in multiple ways, not just for creating content. So, I have a just for creating content. So, I have a just for creating content. So, I have a skill right here called the Grill Me. skill right here called the Grill Me. skill right here called the Grill Me. And if I open up the skill, you can see And if I open up the skill, you can see And if I open up the skill, you can see it's basically just a prompt. It's a big it's basically just a prompt. It's a big it's basically just a prompt. It's a big markdown file. And the point of the markdown file. And the point of the markdown file. And the point of the skill is to relentlessly interview the skill is to relentlessly interview the skill is to relentlessly interview the user about every aspect of a topic until user about every aspect of a topic until user about every aspect of a topic until you reach shared understanding. So, you reach shared understanding. So, you reach shared understanding. So, essentially, getting everything in your essentially, getting everything in your essentially, getting everything in your brain into the agent's brain. And the brain into the agent's brain. And the brain into the agent's brain. And the agent will keep digging in and asking agent will keep digging in and asking agent will keep digging in and asking questions until it feels satisfied. So, questions until it feels satisfied. So, questions until it feels satisfied. So, what you can do is you can grab this what you can do is you can grab this what you can do is you can grab this skill. I'll put it inside of my free skill. I'll put it inside of my free skill. I'll put it inside of my free school community. The link for that is school community. The link for that is school community. The link for that is in the description. Completely free. in the description. Completely free. in the description. Completely free. You'll come into here and you'll click You'll come into here and you'll click You'll come into here and you'll click on classroom, and then you will go to on classroom, and then you will go to on classroom, and then you will go to all YouTube resources and download the all YouTube resources and download the all YouTube resources and download the skill. It'll just be like a markdown skill. It'll just be like a markdown skill. It'll just be like a markdown file. And then all you have to do is you file. And then all you have to do is you file. And then all you have to do is you would literally come into your Claude, would literally come into your Claude, would literally come into your Claude, you would drag the skill into the chat, you would drag the skill into the chat, you would drag the skill into the chat, and it would look at it right here, and and it would look at it right here, and and it would look at it right here, and then you'd say, "Hey, this is a skill then you'd say, "Hey, this is a skill then you'd say, "Hey, this is a skill called Grill Me. Go ahead and install called Grill Me. Go ahead and install called Grill Me. Go ahead and install this inside of this project so I can use this inside of this project so I can use this inside of this project so I can use it." And then once you install it, just it." And then once you install it, just it." And then once you install it, just run the Grill Me skill on my product and run the Grill Me skill on my product and run the Grill Me skill on my product and my marketing so you understand like my marketing so you understand like my marketing so you understand like how I think about marketing my product. how I think about marketing my product. how I think about marketing my product. And then it will literally just And then it will literally just And then it will literally just interview you, ask you questions one by interview you, ask you questions one by interview you, ask you questions one by one, and it will save that interview so one, and it will save that interview so one, and it will save that interview so later it has all that context. So, later it has all that context. So, later it has all that context. So, that's a really helpful thing that you that's a really helpful thing that you that's a really helpful thing that you can do. But like I said, now it's can do. But like I said, now it's can do. But like I said, now it's basically just going to build up basically just going to build up basically just going to build up everything inside of this project. So, everything inside of this project. So, everything inside of this project. So, I'll check in with you guys when this is I'll check in with you guys when this is I'll check in with you guys when this is done, and I'll analyze and tell you done, and I'll analyze and tell you done, and I'll analyze and tell you about what just happened and why it's about what just happened and why it's about what just happened and why it's important. Okay, so you can see that important. Okay, so you can see that important. Okay, so you can see that that is now done. First thing you'll that is now done. First thing you'll that is now done. First thing you'll notice on the right-hand side, we have a notice on the right-hand side, we have a notice on the right-hand side, we have a few things over here. We have a few things over here. We have a few things over here. We have a Claude.md, we have an output folder Claude.md, we have an output folder Claude.md, we have an output folder that's empty, we have a context folder that's empty, we have a context folder that's empty, we have a context folder that has some stuff in here, and we have that has some stuff in here, and we have that has some stuff in here, and we have an assets folder that's also empty. So, an assets folder that's also empty. So, an assets folder that's also empty. So, we'll analyze all this. Just give me a we'll analyze all this. Just give me a we'll analyze all this. Just give me a sec. The context base is built. Here's
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sec. The context base is built. Here's sec. The context base is built. Here's what's in the folder. So, the Claude.md, what's in the folder. So, the Claude.md, what's in the folder. So, the Claude.md, this is the operating doc. It tells any this is the operating doc. It tells any this is the operating doc. It tells any future session what this project is, future session what this project is, future session what this project is, what to load, what to look at, things what to load, what to look at, things what to load, what to look at, things like that. We also have things like the like that. We also have things like the like that. We also have things like the three P's inside of a brand positioning three P's inside of a brand positioning three P's inside of a brand positioning doc. We have the custom avatar, we have doc. We have the custom avatar, we have doc. We have the custom avatar, we have product facts, voice and copy, message product facts, voice and copy, message product facts, voice and copy, message bank, playbooks, landscape, and it also bank, playbooks, landscape, and it also bank, playbooks, landscape, and it also created extra folders because it knows created extra folders because it knows created extra folders because it knows that we're going to have to put in some that we're going to have to put in some that we're going to have to put in some like logos, pictures, and it's also like logos, pictures, and it's also like logos, pictures, and it's also going to create deliverables which will going to create deliverables which will going to create deliverables which will go in the output folder. So, that's what go in the output folder. So, that's what go in the output folder. So, that's what we're looking at. We're going to drop in we're looking at. We're going to drop in we're looking at. We're going to drop in logos and pictures in the assets. logos and pictures in the assets. logos and pictures in the assets. Whenever it creates things for us, it Whenever it creates things for us, it Whenever it creates things for us, it will put them in the output folder, and will put them in the output folder, and will put them in the output folder, and then we have all of these files. So, then we have all of these files. So, then we have all of these files. So, just to show you what those look like. just to show you what those look like. just to show you what those look like. The Claude.md, let me just open this up The Claude.md, let me just open this up The Claude.md, let me just open this up a little bit. You can see if you read a little bit. You can see if you read a little bit. You can see if you read this, it's very, very simple. This is this, it's very, very simple. This is this, it's very, very simple. This is the marketing project for Perk Form. A the marketing project for Perk Form. A the marketing project for Perk Form. A canned protein coffee brand. Nate Herk canned protein coffee brand. Nate Herk canned protein coffee brand. Nate Herk owns this business. Read these files owns this business. Read these files owns this business. Read these files before writing anything. So, it will before writing anything. So, it will before writing anything. So, it will It's telling it inside of here, if you It's telling it inside of here, if you It's telling it inside of here, if you need context on any of this, you go to need context on any of this, you go to need context on any of this, you go to these files. So, it's basically just these files. So, it's basically just these files. So, it's basically just giving the information. It's setting the giving the information. It's setting the giving the information. It's setting the scene of this project. That's what the scene of this project. That's what the scene of this project. That's what the Claude.md is for. This is something that Claude.md is for. This is something that Claude.md is for. This is something that you'll probably change every day, every you'll probably change every day, every you'll probably change every day, every week as you're learning more week as you're learning more week as you're learning more information, as you're adding more information, as you're adding more information, as you're adding more stuff. Just say, "Hey Claude, by the stuff. Just say, "Hey Claude, by the stuff. Just say, "Hey Claude, by the way, add that to the Claude.md. This is way, add that to the Claude.md. This is way, add that to the Claude.md. This is important." I'm not going to look at all important." I'm not going to look at all important." I'm not going to look at all of these, but for example, if I go to of these, but for example, if I go to of these, but for example, if I go to the brand positioning, you can see this the brand positioning, you can see this the brand positioning, you can see this is once again another markdown file is once again another markdown file is once again another markdown file where we have things like the real where we have things like the real where we have things like the real opportunity, the three P's, the opportunity, the three P's, the opportunity, the three P's, the positioning statement, the promise. We positioning statement, the promise. We positioning statement, the promise. We have all of these things that will get have all of these things that will get have all of these things that will get worked into our messaging in the ads or worked into our messaging in the ads or worked into our messaging in the ads or in any of the creatives, right? Because in any of the creatives, right? Because in any of the creatives, right? Because it's not a gym bro brand. It's not a it's not a gym bro brand. It's not a it's not a gym bro brand. It's not a meal replacement. Here's what it really
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meal replacement. Here's what it really meal replacement. Here's what it really is. So, we want to make sure that we're is. So, we want to make sure that we're is. So, we want to make sure that we're not marketing it in the wrong way, and not marketing it in the wrong way, and not marketing it in the wrong way, and now Claude has all of this context. now Claude has all of this context. now Claude has all of this context. Okay, cool. So, hopefully that makes Okay, cool. So, hopefully that makes Okay, cool. So, hopefully that makes sense at this point. Let's start to sense at this point. Let's start to sense at this point. Let's start to figure out how do we actually start figure out how do we actually start figure out how do we actually start building some assets? So, what you need building some assets? So, what you need building some assets? So, what you need to do now is give this some to do now is give this some to do now is give this some meat, right? Give it some logos and meat, right? Give it some logos and meat, right? Give it some logos and stuff. So, what I'm going to do is I'm stuff. So, what I'm going to do is I'm stuff. So, what I'm going to do is I'm going to open up the actual um going to open up the actual um going to open up the actual um folder that has all of our assets, and folder that has all of our assets, and folder that has all of our assets, and I'm going to start to put them into I'm going to start to put them into I'm going to start to put them into here. Okay, so here's what I'm going to here. Okay, so here's what I'm going to here. Okay, so here's what I'm going to do. Try to not make it confusing. So, do. Try to not make it confusing. So, do. Try to not make it confusing. So, remember right here inside of our remember right here inside of our remember right here inside of our project, we have all of these folders project, we have all of these folders project, we have all of these folders and files. Well, those actually exist and files. Well, those actually exist and files. Well, those actually exist still in our desktop in my file still in our desktop in my file still in our desktop in my file explorer. So, you can see assets, explorer. So, you can see assets, explorer. So, you can see assets, context, output, Claude, open questions. context, output, Claude, open questions. context, output, Claude, open questions. That's what we're looking at over here. That's what we're looking at over here. That's what we're looking at over here. Now, on this right side, this is some Now, on this right side, this is some Now, on this right side, this is some assets and stuff that we want to add in assets and stuff that we want to add in assets and stuff that we want to add in to our project. So, you can see I've got to our project. So, you can see I've got to our project. So, you can see I've got these four logos, which I'm just going these four logos, which I'm just going these four logos, which I'm just going to drag into the assets right there. to drag into the assets right there. to drag into the assets right there. Okay, there we go. I'm also going to put Okay, there we go. I'm also going to put Okay, there we go. I'm also going to put in the product shots. And I'm actually in the product shots. And I'm actually in the product shots. And I'm actually just going to take this whole folder and just going to take this whole folder and just going to take this whole folder and move that into the assets workspace. And move that into the assets workspace. And move that into the assets workspace. And you don't have to necessarily move them. you don't have to necessarily move them. you don't have to necessarily move them. You could always make a copy and put the You could always make a copy and put the You could always make a copy and put the copy in there. However, you want to just copy in there. However, you want to just copy in there. However, you want to just fill up your current Claude code project fill up your current Claude code project fill up your current Claude code project with some of this information. And then with some of this information. And then with some of this information. And then the last thing I want to add over is our the last thing I want to add over is our the last thing I want to add over is our actual brand guidelines. And so, that actual brand guidelines. And so, that actual brand guidelines. And so, that would be right here in the brand would be right here in the brand would be right here in the brand guidelines. It's just a PDF, and I'm guidelines. It's just a PDF, and I'm guidelines. It's just a PDF, and I'm going to grab that. And once again, I'm going to grab that. And once again, I'm going to grab that. And once again, I'm going to move that into our assets going to move that into our assets going to move that into our assets folder. So, now what you see is back in folder. So, now what you see is back in folder. So, now what you see is back in our Claude code project, we have all of our Claude code project, we have all of our Claude code project, we have all of those things in here. We have um it those things in here. We have um it those things in here. We have um it looks like we have these logos, we have looks like we have these logos, we have looks like we have these logos, we have these product shots. Some of them are these product shots. Some of them are these product shots. Some of them are probably still loading in, but we're probably still loading in, but we're probably still loading in, but we're starting to get stuff actually inside of starting to get stuff actually inside of starting to get stuff actually inside of our project. Now, I am noticing our project. Now, I am noticing our project. Now, I am noticing something weird. Right here you can see
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something weird. Right here you can see something weird. Right here you can see the product shots is coming through as a the product shots is coming through as a the product shots is coming through as a it like it's supposed to be a folder, it like it's supposed to be a folder, it like it's supposed to be a folder, but it's not being able to be read for but it's not being able to be read for but it's not being able to be read for some reason. Over here you can see that some reason. Over here you can see that some reason. Over here you can see that this is basically our assets folder, and this is basically our assets folder, and this is basically our assets folder, and we have product shot folder in it with we have product shot folder in it with we have product shot folder in it with all the product shots, but they're not all the product shots, but they're not all the product shots, but they're not coming through. So, what I want to do is coming through. So, what I want to do is coming through. So, what I want to do is I just want to verify if Claude can I just want to verify if Claude can I just want to verify if Claude can actually see that. So, when you're in a actually see that. So, when you're in a actually see that. So, when you're in a situation like this where you're a situation like this where you're a situation like this where you're a little confused, just ask Claude what it little confused, just ask Claude what it little confused, just ask Claude what it sees. sees. sees. Hey, so inside of the assets folder in Hey, so inside of the assets folder in Hey, so inside of the assets folder in this project, I dragged in another this project, I dragged in another this project, I dragged in another folder called product shots, but it's folder called product shots, but it's folder called product shots, but it's kind of appearing weird. So, I want to kind of appearing weird. So, I want to kind of appearing weird. So, I want to know, can you actually see all of the know, can you actually see all of the know, can you actually see all of the product shots that are inside of that product shots that are inside of that product shots that are inside of that folder? There should be 11 of them in folder? There should be 11 of them in folder? There should be 11 of them in there. And so, what you can do is you there. And so, what you can do is you there. And so, what you can do is you can see that it's reading the files to can see that it's reading the files to can see that it's reading the files to look. And you can see that it is able to look. And you can see that it is able to look. And you can see that it is able to read all of these actual PNGs. It can read all of these actual PNGs. It can read all of these actual PNGs. It can see them. So, it's just appearing a see them. So, it's just appearing a see them. So, it's just appearing a little bit weird on this right-hand little bit weird on this right-hand little bit weird on this right-hand side. That might just be a bug right side. That might just be a bug right side. That might just be a bug right now, or maybe it needs to like refresh. now, or maybe it needs to like refresh. now, or maybe it needs to like refresh. But, what we're showing though is Claude But, what we're showing though is Claude But, what we're showing though is Claude is proving to us that it can actually is proving to us that it can actually is proving to us that it can actually see these, and it's reading them, as you see these, and it's reading them, as you see these, and it's reading them, as you can see right over here. Cool. So, it can see right over here. Cool. So, it can see right over here. Cool. So, it said, "Yes, all 11 are there. Here's the said, "Yes, all 11 are there. Here's the said, "Yes, all 11 are there. Here's the inventory." Awesome. So, we have now inventory." Awesome. So, we have now inventory." Awesome. So, we have now confirmed that Claude can actually see confirmed that Claude can actually see confirmed that Claude can actually see that stuff. So, here's what I want to do that stuff. So, here's what I want to do that stuff. So, here's what I want to do now. The first thing that we want to get now. The first thing that we want to get now. The first thing that we want to get set up is we want to set up a website.
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set up is we want to set up a website. set up is we want to set up a website. And we want to make this a really cool And we want to make this a really cool And we want to make this a really cool website for our product. So, what I'm website for our product. So, what I'm website for our product. So, what I'm going to do is I'm going to drop this going to do is I'm going to drop this going to do is I'm going to drop this link in the description. This is called link in the description. This is called link in the description. This is called Scroll World. It's a super cool GitHub Scroll World. It's a super cool GitHub Scroll World. It's a super cool GitHub repo that was made by this guy named repo that was made by this guy named repo that was made by this guy named Oso, and it creates websites for us that Oso, and it creates websites for us that Oso, and it creates websites for us that kind of have this feel where we scroll kind of have this feel where we scroll kind of have this feel where we scroll in um this isn't loading right now. But, in um this isn't loading right now. But, in um this isn't loading right now. But, you guys will see what I mean. It's you guys will see what I mean. It's you guys will see what I mean. It's very, very cool. And we use Claude code very, very cool. And we use Claude code very, very cool. And we use Claude code with this, as well as with Higgsfield, with this, as well as with Higgsfield, with this, as well as with Higgsfield, to generate the videos. And then it's to generate the videos. And then it's to generate the videos. And then it's like a 3D interactive website. So, let's like a 3D interactive website. So, let's like a 3D interactive website. So, let's just go ahead and start building it. If just go ahead and start building it. If just go ahead and start building it. If you haven't yet went to Higgsfield and you haven't yet went to Higgsfield and you haven't yet went to Higgsfield and created an account, go ahead and create created an account, go ahead and create created an account, go ahead and create an account, sign up, get on a plan. Now, an account, sign up, get on a plan. Now, an account, sign up, get on a plan. Now, once you are in your Higgsfield account, once you are in your Higgsfield account, once you are in your Higgsfield account, all you have to do is at the top, go to all you have to do is at the top, go to all you have to do is at the top, go to this button that says MCP and CLI. And this button that says MCP and CLI. And this button that says MCP and CLI. And the first one you see right here is the first one you see right here is the first one you see right here is called Claude. So, all you have to do is called Claude. So, all you have to do is called Claude. So, all you have to do is copy this URL. You're then going to go copy this URL. You're then going to go copy this URL. You're then going to go into Claude. You're going to click on into Claude. You're going to click on into Claude. You're going to click on customize. You're going to go to customize. You're going to go to customize. You're going to go to connectors. You're going to add a custom connectors. You're going to add a custom connectors. You're going to add a custom connector. And you're just going to connector. And you're just going to connector. And you're just going to paste that in right there, and then just paste that in right there, and then just paste that in right there, and then just call it Higgsfield. And then hit add. call it Higgsfield. And then hit add. call it Higgsfield. And then hit add. Now, once that happens, it will pop up Now, once that happens, it will pop up Now, once that happens, it will pop up something like this, and all you have to something like this, and all you have to something like this, and all you have to do now is sign in. So, you'll hit do now is sign in. So, you'll hit do now is sign in. So, you'll hit connect to Claude. It's going to take connect to Claude. It's going to take connect to Claude. It's going to take you to Higgsfield, and you will have to you to Higgsfield, and you will have to you to Higgsfield, and you will have to sign in with the account that you sign in with the account that you sign in with the account that you already made. There you go. And then already made. There you go. And then already made. There you go. And then you'll basically just give it you'll basically just give it you'll basically just give it permission. So, you'll allow for permission. So, you'll allow for permission. So, you'll allow for Higgsfield and Claude to talk together, Higgsfield and Claude to talk together, Higgsfield and Claude to talk together, essentially. And then it should go ahead essentially. And then it should go ahead essentially. And then it should go ahead and say that you are connected, which is and say that you are connected, which is and say that you are connected, which is great. And now Claude can basically great. And now Claude can basically great. And now Claude can basically control Higgsfield. So, when you say, control Higgsfield. So, when you say, control Higgsfield. So, when you say, "Hey Claude, can you make me an image?"
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"Hey Claude, can you make me an image?" "Hey Claude, can you make me an image?" Claude will basically just go in here, Claude will basically just go in here, Claude will basically just go in here, and it will do it for you. "Hey Claude, and it will do it for you. "Hey Claude, and it will do it for you. "Hey Claude, can you go to the marketing studio? It can you go to the marketing studio? It can you go to the marketing studio? It will just do it for you. So, it's super will just do it for you. So, it's super will just do it for you. So, it's super cool. So, let's build that website that cool. So, let's build that website that cool. So, let's build that website that I talked about. What we're going to do I talked about. What we're going to do I talked about. What we're going to do is we're going to go to this GitHub is we're going to go to this GitHub is we're going to go to this GitHub repo. We're going to just copy the URL repo. We're going to just copy the URL repo. We're going to just copy the URL of the repo. of the repo. of the repo. And we're going to go into Claude and And we're going to go into Claude and And we're going to go into Claude and paste that in. So, it's really just a paste that in. So, it's really just a paste that in. So, it's really just a URL. GitHub is basically just a place to URL. GitHub is basically just a place to URL. GitHub is basically just a place to like store code and you can share code like store code and you can share code like store code and you can share code with people and you can work on things with people and you can work on things with people and you can work on things together. So, this person made this together. So, this person made this together. So, this person made this repo, this project, public. So, we can repo, this project, public. So, we can repo, this project, public. So, we can basically just use it which is awesome. basically just use it which is awesome. basically just use it which is awesome. So, now you're going to say something So, now you're going to say something So, now you're going to say something like this. like this. like this. Okay. So, the first thing I want to do Okay. So, the first thing I want to do Okay. So, the first thing I want to do is set up a website for our business, is set up a website for our business, is set up a website for our business, Perk Form. Perk Form. Perk Form. Inside of this project, you already have Inside of this project, you already have Inside of this project, you already have things like our logo, our brand things like our logo, our brand things like our logo, our brand guidelines, some product shots. I want guidelines, some product shots. I want guidelines, some product shots. I want you to think carefully from a design you to think carefully from a design you to think carefully from a design perspective, perspective, perspective, how can we actually use all of those how can we actually use all of those how can we actually use all of those logos and things, as well as the Scroll logos and things, as well as the Scroll logos and things, as well as the Scroll World GitHub repo that I just linked in World GitHub repo that I just linked in World GitHub repo that I just linked in here, use them together to create a here, use them together to create a here, use them together to create a super premium and professional, but also super premium and professional, but also super premium and professional, but also interactive and fun um website for us. interactive and fun um website for us. interactive and fun um website for us. Now, look at our three P's, look at our Now, look at our three P's, look at our Now, look at our three P's, look at our personas and things, and make sure that personas and things, and make sure that personas and things, and make sure that you're designing the copy and you're you're designing the copy and you're you're designing the copy and you're designing the structure of the site in a designing the structure of the site in a designing the structure of the site in a way that appeals to our target person, way that appeals to our target person, way that appeals to our target person, in a way that shows how we're solving in a way that shows how we're solving in a way that shows how we're solving their pain with our business promise, their pain with our business promise, their pain with our business promise, and then just go ahead and give me that and then just go ahead and give me that and then just go ahead and give me that website. And so, now we're just going to website. And so, now we're just going to website. And so, now we're just going to shoot that off and we're going to let shoot that off and we're going to let shoot that off and we're going to let Claude cook on that. Because it has all Claude cook on that. Because it has all Claude cook on that. Because it has all the context that we gave it earlier, the context that we gave it earlier, the context that we gave it earlier, right? Because that's where you get into right? Because that's where you get into right? Because that's where you get into the territory of websites feeling very the territory of websites feeling very the territory of websites feeling very generic and bland if you don't give it generic and bland if you don't give it generic and bland if you don't give it all of this stuff. We've given it all of this stuff. We've given it all of this stuff. We've given it context on our business and we've also context on our business and we've also context on our business and we've also given it a bunch of assets. So, we given it a bunch of assets. So, we given it a bunch of assets. So, we should get something that comes back
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should get something that comes back should get something that comes back that feels super branded. Now, let's see that feels super branded. Now, let's see that feels super branded. Now, let's see if it has any questions for us. You can if it has any questions for us. You can if it has any questions for us. You can see that it's going to read the brand see that it's going to read the brand see that it's going to read the brand guidelines, look at the Scroll World guidelines, look at the Scroll World guidelines, look at the Scroll World repo, and check what Hicksfield can repo, and check what Hicksfield can repo, and check what Hicksfield can actually host. So, just kind of keep actually host. So, just kind of keep actually host. So, just kind of keep your eyes on this. It's going to go to your eyes on this. It's going to go to your eyes on this. It's going to go to work. It's going to do some things and work. It's going to do some things and work. It's going to do some things and make some commands and I'll check back make some commands and I'll check back make some commands and I'll check back in with you guys once we have something in with you guys once we have something in with you guys once we have something to review. Okay, so the website came to review. Okay, so the website came to review. Okay, so the website came back and it's done and I'll open it up back and it's done and I'll open it up back and it's done and I'll open it up in a sec to show you guys. I know you in a sec to show you guys. I know you in a sec to show you guys. I know you can see a little preview on the right, can see a little preview on the right, can see a little preview on the right, but I just wanted to call out how it got but I just wanted to call out how it got but I just wanted to call out how it got here. So, it said, "Hey, the design. I here. So, it said, "Hey, the design. I here. So, it said, "Hey, the design. I pulled the system straight from your pulled the system straight from your pulled the system straight from your guidelines PDF rather than inventing guidelines PDF rather than inventing guidelines PDF rather than inventing one. So, that's how we can see it has one. So, that's how we can see it has one. So, that's how we can see it has our logo and our colors and things like our logo and our colors and things like our logo and our colors and things like that. It opens on the pain, not the that. It opens on the pain, not the that. It opens on the pain, not the product. We have the morning path. We product. We have the morning path. We product. We have the morning path. We have all of the stuff, all the business have all of the stuff, all the business have all of the stuff, all the business context that we gave it. And so now, context that we gave it. And so now, context that we gave it. And so now, here is the actual website. You can see here is the actual website. You can see here is the actual website. You can see we have a little bit of an animation in we have a little bit of an animation in we have a little bit of an animation in the back. It says, "Your morning the back. It says, "Your morning the back. It says, "Your morning shouldn't require two drinks." So, shouldn't require two drinks." So, shouldn't require two drinks." So, that's like the pain right away that we that's like the pain right away that we that's like the pain right away that we talked about earlier. Now, if I start to talked about earlier. Now, if I start to talked about earlier. Now, if I start to scroll down, we're going to get a few scroll down, we're going to get a few scroll down, we're going to get a few different things to happen. The first different things to happen. The first different things to happen. The first thing that we see is you are buying two thing that we see is you are buying two thing that we see is you are buying two drinks. On the left, we see coffee. On drinks. On the left, we see coffee. On drinks. On the left, we see coffee. On the right, we see protein. And as I the right, we see protein. And as I the right, we see protein. And as I scroll, these sort of merge together, scroll, these sort of merge together, scroll, these sort of merge together, and then we have our vanilla latte perk and then we have our vanilla latte perk and then we have our vanilla latte perk form. So, we built one instead of two.
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form. So, we built one instead of two. form. So, we built one instead of two. And then as we scroll more, the text And then as we scroll more, the text And then as we scroll more, the text changes to one can and you're out the changes to one can and you're out the changes to one can and you're out the door. So, that fits the context that we door. So, that fits the context that we door. So, that fits the context that we gave it earlier. Now, if we keep gave it earlier. Now, if we keep gave it earlier. Now, if we keep scrolling down, we can see there's 11 scrolling down, we can see there's 11 scrolling down, we can see there's 11 minutes before you leave. We have to go minutes before you leave. We have to go minutes before you leave. We have to go through like the shower, find the keys, through like the shower, find the keys, through like the shower, find the keys, answer one email, make breakfast, and answer one email, make breakfast, and answer one email, make breakfast, and grab our coffee, and then we go. And so, grab our coffee, and then we go. And so, grab our coffee, and then we go. And so, whether you like this vibe so far or whether you like this vibe so far or whether you like this vibe so far or not, you can obviously come back and not, you can obviously come back and not, you can obviously come back and give it more feedback. But what I can give it more feedback. But what I can give it more feedback. But what I can tell you is that this is more unique tell you is that this is more unique tell you is that this is more unique than a typical AI vibe coded site on the than a typical AI vibe coded site on the than a typical AI vibe coded site on the first pass, right? You have to assume first pass, right? You have to assume first pass, right? You have to assume things are not usually going to be things are not usually going to be things are not usually going to be perfect on the first prompt. But for perfect on the first prompt. But for perfect on the first prompt. But for this being one prompt, not too bad. this being one prompt, not too bad. this being one prompt, not too bad. Anyways, this is some information we'd Anyways, this is some information we'd Anyways, this is some information we'd have to fill out because it doesn't have to fill out because it doesn't have to fill out because it doesn't currently know we didn't give it these currently know we didn't give it these currently know we didn't give it these nutrition facts. But anyways, now we get nutrition facts. But anyways, now we get nutrition facts. But anyways, now we get into the three main flavors. And here we into the three main flavors. And here we into the three main flavors. And here we get the scroll animation. So, bold get the scroll animation. So, bold get the scroll animation. So, bold mocha. As we scroll, we get this mocha. As we scroll, we get this mocha. As we scroll, we get this close-up in the back of a bold mocha close-up in the back of a bold mocha close-up in the back of a bold mocha can. It's got condensation on the side. can. It's got condensation on the side. can. It's got condensation on the side. We see some drips going down. Super We see some drips going down. Super We see some drips going down. Super cool. We continue down to the vanilla cool. We continue down to the vanilla cool. We continue down to the vanilla latte. We see this one spinning a little latte. We see this one spinning a little latte. We see this one spinning a little bit. And these are all C dance 2.5 bit. And these are all C dance 2.5 bit. And these are all C dance 2.5 videos that Higgsfield created. All of videos that Higgsfield created. All of videos that Higgsfield created. All of these videos you're seeing were created these videos you're seeing were created these videos you're seeing were created with Higgsfield. And Claude knew how to with Higgsfield. And Claude knew how to with Higgsfield. And Claude knew how to build this site so that when you scroll, build this site so that when you scroll, build this site so that when you scroll, the the the um clips actually sort of like play um clips actually sort of like play um clips actually sort of like play forward. And then finally, the last one forward. And then finally, the last one forward. And then finally, the last one down here, we have the salted caramel, down here, we have the salted caramel, down here, we have the salted caramel, as you can see. And then that's as you can see. And then that's as you can see. And then that's basically the end of the site. It feels basically the end of the site. It feels basically the end of the site. It feels very on brand though, and it doesn't very on brand though, and it doesn't very on brand though, and it doesn't feel super AI vibe coded. Now, I know feel super AI vibe coded. Now, I know feel super AI vibe coded. Now, I know you guys can't see the URL, but up here you guys can't see the URL, but up here you guys can't see the URL, but up here it says localhost 8931. So, a localhost it says localhost 8931. So, a localhost it says localhost 8931. So, a localhost basically just means that this is an app basically just means that this is an app basically just means that this is an app that's currently running on your that's currently running on your that's currently running on your computer locally. So, if you try to copy computer locally. So, if you try to copy computer locally. So, if you try to copy and paste that URL to your laptop or to and paste that URL to your laptop or to and paste that URL to your laptop or to someone else, they wouldn't see this.
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someone else, they wouldn't see this. someone else, they wouldn't see this. So, your next step here is you have to So, your next step here is you have to So, your next step here is you have to get this somewhere that can be actually get this somewhere that can be actually get this somewhere that can be actually hosted and where it can be accessible to hosted and where it can be accessible to hosted and where it can be accessible to the public. And that's actually a super the public. And that's actually a super the public. And that's actually a super super easy process. I don't want to super easy process. I don't want to super easy process. I don't want to waste time in this video, but I've made waste time in this video, but I've made waste time in this video, but I've made so many different YouTube videos where so many different YouTube videos where so many different YouTube videos where I've covered that. So, I'll tag one of I've covered that. So, I'll tag one of I've covered that. So, I'll tag one of those right up here, which you can just those right up here, which you can just those right up here, which you can just follow along. All you have to do is follow along. All you have to do is follow along. All you have to do is connect your codebase to GitHub, and connect your codebase to GitHub, and connect your codebase to GitHub, and then it pushes to GitHub, and then it then it pushes to GitHub, and then it then it pushes to GitHub, and then it pushes to Vercel. It's super easy. I pushes to Vercel. It's super easy. I pushes to Vercel. It's super easy. I know it sounds a little complicated, but know it sounds a little complicated, but know it sounds a little complicated, but trust me, it'll take like 5 minutes, and trust me, it'll take like 5 minutes, and trust me, it'll take like 5 minutes, and you'll completely understand what it's you'll completely understand what it's you'll completely understand what it's doing. All right. So, now that you guys doing. All right. So, now that you guys doing. All right. So, now that you guys have seen the magic of connecting Claude have seen the magic of connecting Claude have seen the magic of connecting Claude with all that context to Higgsfield, and with all that context to Higgsfield, and with all that context to Higgsfield, and we saw that beautiful site that it we saw that beautiful site that it we saw that beautiful site that it created for us, let me just show you off created for us, let me just show you off created for us, let me just show you off a few other use cases that you can do a few other use cases that you can do a few other use cases that you can do here that don't require you to know much here that don't require you to know much here that don't require you to know much about video creation or image creation. about video creation or image creation. about video creation or image creation. So, a couple use cases. This first one So, a couple use cases. This first one So, a couple use cases. This first one that I'm going to shoot off is for ad that I'm going to shoot off is for ad that I'm going to shoot off is for ad creatives. So, I'm just going to come creatives. So, I'm just going to come creatives. So, I'm just going to come into the same chat, and we can run all into the same chat, and we can run all into the same chat, and we can run all these at the same time, which I'm going these at the same time, which I'm going these at the same time, which I'm going to show you. And I'm going to say, to show you. And I'm going to say, to show you. And I'm going to say, "Hey, so we have a huge sale coming up. "Hey, so we have a huge sale coming up. "Hey, so we have a huge sale coming up. We're going to do a BOGO offer, so a buy We're going to do a BOGO offer, so a buy We're going to do a BOGO offer, so a buy one box get one box free, and that will one box get one box free, and that will one box get one box free, and that will come for, you know, boxes of all three come for, you know, boxes of all three come for, you know, boxes of all three flavors mixed, or you can buy just one flavors mixed, or you can buy just one flavors mixed, or you can buy just one flavor individually. So, I need you to flavor individually. So, I need you to flavor individually. So, I need you to generate a bunch of different ad generate a bunch of different ad generate a bunch of different ad creatives for this so that we can test creatives for this so that we can test creatives for this so that we can test just like a ton of different creatives.
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just like a ton of different creatives. just like a ton of different creatives. Um different copy, different images, Um different copy, different images, Um different copy, different images, just different ad creatives that we can just different ad creatives that we can just different ad creatives that we can run. So, I want you to do this with run. So, I want you to do this with run. So, I want you to do this with Higgsfield using our, you know, brand Higgsfield using our, you know, brand Higgsfield using our, you know, brand context. And importantly, at the end, context. And importantly, at the end, context. And importantly, at the end, when you finished up, I need you to when you finished up, I need you to when you finished up, I need you to actually tell me how much this costed. actually tell me how much this costed. actually tell me how much this costed. And throw this into a folder in the And throw this into a folder in the And throw this into a folder in the output folder that's labeled for our output folder that's labeled for our output folder that's labeled for our summer BOGO offer. Okay, so that one's summer BOGO offer. Okay, so that one's summer BOGO offer. Okay, so that one's going to get busy. I'm going to go ahead going to get busy. I'm going to go ahead going to get busy. I'm going to go ahead and spin up another one, because we can and spin up another one, because we can and spin up another one, because we can just keep generating all these different just keep generating all these different just keep generating all these different things. I'm going to come back at the things. I'm going to come back at the things. I'm going to come back at the end, show the deliverables, and show how end, show the deliverables, and show how end, show the deliverables, and show how much each one costed. So, this next one much each one costed. So, this next one much each one costed. So, this next one we want to do, let's say we just want to we want to do, let's say we just want to we want to do, let's say we just want to do like a fun marketing sort of like do like a fun marketing sort of like do like a fun marketing sort of like sizzle reel. Hey, so I need you to use sizzle reel. Hey, so I need you to use sizzle reel. Hey, so I need you to use Higgsfield and create me a sizzle reel. Higgsfield and create me a sizzle reel. Higgsfield and create me a sizzle reel. I want you to do this using Higgs Field I want you to do this using Higgs Field I want you to do this using Higgs Field Marketing Studio because this thing lets Marketing Studio because this thing lets Marketing Studio because this thing lets you create things with music and it's you create things with music and it's you create things with music and it's fast-paced and it's energetic and it has fast-paced and it's energetic and it has fast-paced and it's energetic and it has cool edits and stuff like that. So, I cool edits and stuff like that. So, I cool edits and stuff like that. So, I just want you to make sort of like a just want you to make sort of like a just want you to make sort of like a viral sizzle reel that we can put on our viral sizzle reel that we can put on our viral sizzle reel that we can put on our websites or on our different socials. websites or on our different socials. websites or on our different socials. So, that should be done for our Perk So, that should be done for our Perk So, that should be done for our Perk Form product. Let's also go ahead and Form product. Let's also go ahead and Form product. Let's also go ahead and just do an example for Instagram just do an example for Instagram just do an example for Instagram carousels, for example. Hey, so we're carousels, for example. Hey, so we're carousels, for example. Hey, so we're trying to launch Perk Form's Instagram trying to launch Perk Form's Instagram trying to launch Perk Form's Instagram presence and right now we just need a presence and right now we just need a presence and right now we just need a few carousels. I just want a few that few carousels. I just want a few that few carousels. I just want a few that talk to our target audience about like, talk to our target audience about like, talk to our target audience about like, "Hey, why did we create this product?
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"Hey, why did we create this product? "Hey, why did we create this product? And who is it for? And what problems do And who is it for? And what problems do And who is it for? And what problems do it does it solve? And the different it does it solve? And the different it does it solve? And the different flavors and things like that." So, just flavors and things like that." So, just flavors and things like that." So, just give me a few different Instagram posts. give me a few different Instagram posts. give me a few different Instagram posts. Um you know, get creative here and tell Um you know, get creative here and tell Um you know, get creative here and tell me what you think would be good posts me what you think would be good posts me what you think would be good posts that we could maybe pin on our Instagram that we could maybe pin on our Instagram that we could maybe pin on our Instagram profile and stuff like that. And once profile and stuff like that. And once profile and stuff like that. And once you've generated all of this, save it in you've generated all of this, save it in you've generated all of this, save it in the correct folder in the correct spot the correct folder in the correct spot the correct folder in the correct spot in our project as well as tell me how in our project as well as tell me how in our project as well as tell me how much this costed. So, now that I've shot much this costed. So, now that I've shot much this costed. So, now that I've shot off three prompts, you're kind of off three prompts, you're kind of off three prompts, you're kind of understanding the vibe, right? It's understanding the vibe, right? It's understanding the vibe, right? It's going to know to use Higgs Field, it's going to know to use Higgs Field, it's going to know to use Higgs Field, it's going to know to use our business going to know to use our business going to know to use our business context, it takes care of the rest, but context, it takes care of the rest, but context, it takes care of the rest, but I'm basically just talking to this thing I'm basically just talking to this thing I'm basically just talking to this thing like I would a human. I'm saying the like I would a human. I'm saying the like I would a human. I'm saying the motivation, I'm saying the end goal, I'm motivation, I'm saying the end goal, I'm motivation, I'm saying the end goal, I'm saying where to keep stuff, and I'm also saying where to keep stuff, and I'm also saying where to keep stuff, and I'm also just saying, "Hey, tell me how much this just saying, "Hey, tell me how much this just saying, "Hey, tell me how much this costed." And finally, let's do one more costed." And finally, let's do one more costed." And finally, let's do one more with like UGC ads. Hey, so we want to with like UGC ads. Hey, so we want to with like UGC ads. Hey, so we want to push um Perk Form a little bit more push um Perk Form a little bit more push um Perk Form a little bit more organically on our socials and we want organically on our socials and we want organically on our socials and we want to get some UGC video ads created. So, to get some UGC video ads created. So, to get some UGC video ads created. So, what I'm looking for are for you to what I'm looking for are for you to what I'm looking for are for you to create me a few different generations of create me a few different generations of create me a few different generations of UGC ads. They should be vertical for UGC ads. They should be vertical for UGC ads. They should be vertical for social media and they should be just social media and they should be just social media and they should be just basically basically basically very, very organic feeling videos of very, very organic feeling videos of very, very organic feeling videos of people who are, you know, holding the people who are, you know, holding the people who are, you know, holding the products, reviewing it, saying what they products, reviewing it, saying what they products, reviewing it, saying what they like about it. They should obviously fit like about it. They should obviously fit like about it. They should obviously fit our target person and they should answer our target person and they should answer our target person and they should answer the pain that we're trying to solve.
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the pain that we're trying to solve. the pain that we're trying to solve. They should just feel super They should just feel super They should just feel super um um um super seamless. Some of them can be a super seamless. Some of them can be a super seamless. Some of them can be a little more edited, some can be maybe little more edited, some can be maybe little more edited, some can be maybe just a raw take, but just give me a few just a raw take, but just give me a few just a raw take, but just give me a few different variations that I can see different variations that I can see different variations that I can see what's possible with UGC ads um video what's possible with UGC ads um video what's possible with UGC ads um video ads. You can use C Dance 2.5 for this if ads. You can use C Dance 2.5 for this if ads. You can use C Dance 2.5 for this if you want, but if you want to try a few you want, but if you want to try a few you want, but if you want to try a few other models, go for it. So, you guys other models, go for it. So, you guys other models, go for it. So, you guys remember earlier I mentioned how one of remember earlier I mentioned how one of remember earlier I mentioned how one of the big advantages of Claude besides the the big advantages of Claude besides the the big advantages of Claude besides the context and the guidelines which you context and the guidelines which you context and the guidelines which you guys have been seeing guys have been seeing guys have been seeing the skills. the skills. the skills. What we can do now is when this stuff What we can do now is when this stuff What we can do now is when this stuff comes back whether it's our sizzle reel comes back whether it's our sizzle reel comes back whether it's our sizzle reel or our ad creators or whatever it is if or our ad creators or whatever it is if or our ad creators or whatever it is if we liked it we can turn that into a we liked it we can turn that into a we liked it we can turn that into a skill. So then that way oh you know skill. So then that way oh you know skill. So then that way oh you know every time that you create an ad like every time that you create an ad like every time that you create an ad like this this this use this skill. All right so all of use this skill. All right so all of use this skill. All right so all of these assets have finished up. I'm going these assets have finished up. I'm going these assets have finished up. I'm going to walk you through all the deliverables to walk you through all the deliverables to walk you through all the deliverables and the price of each but let me just and the price of each but let me just and the price of each but let me just show you real quick the files because show you real quick the files because show you real quick the files because obviously if we open up the files and we obviously if we open up the files and we obviously if we open up the files and we go to output we now have a lot of go to output we now have a lot of go to output we now have a lot of things. We have our ads we have our things. We have our ads we have our things. We have our ads we have our social we have our UGC our video and if social we have our UGC our video and if social we have our UGC our video and if we want to do web we have this is where we want to do web we have this is where we want to do web we have this is where our website is but let me just open it our website is but let me just open it our website is but let me just open it up in here to show you what it actually up in here to show you what it actually up in here to show you what it actually created. So in the output we have all created. So in the output we have all created. So in the output we have all these folders right and the first one these folders right and the first one these folders right and the first one that we did were ads. So if I click into that we did were ads. So if I click into that we did were ads. So if I click into the ads we have our summer BOGO and this the ads we have our summer BOGO and this the ads we have our summer BOGO and this is its own folder. So next time you run is its own folder. So next time you run is its own folder. So next time you run this and you have a different promotion this and you have a different promotion this and you have a different promotion or a different set of ads it'll create a or a different set of ads it'll create a or a different set of ads it'll create a new folder. But in here you can see new folder. But in here you can see new folder. But in here you can see we've got images we've got V1 backup we've got images we've got V1 backup we've got images we've got V1 backup we've got ad copy and we've got run we've got ad copy and we've got run we've got ad copy and we've got run notes. So let me just show you all of notes. So let me just show you all of notes. So let me just show you all of these ads that it created. Okay so here these ads that it created. Okay so here these ads that it created. Okay so here are all of them. It did a total of I are all of them. It did a total of I are all of them. It did a total of I think it was 18. So let's take a look think it was 18. So let's take a look think it was 18. So let's take a look real quick.
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real quick. real quick. Here we have two drinks one can. We have Here we have two drinks one can. We have Here we have two drinks one can. We have the fonts we have the color scheme it the fonts we have the color scheme it the fonts we have the color scheme it says buy one box get one free. We have says buy one box get one free. We have says buy one box get one free. We have the two drinks equals one can. We even the two drinks equals one can. We even the two drinks equals one can. We even have like a little ruler style have like a little ruler style have like a little ruler style grid on the left hand side. grid on the left hand side. grid on the left hand side. I like this one. High quality you can I like this one. High quality you can I like this one. High quality you can see that the images of the actual see that the images of the actual see that the images of the actual products always look consistent as well. products always look consistent as well. products always look consistent as well. We have buy one box get one free mixed We have buy one box get one free mixed We have buy one box get one free mixed flavors or all in one. We have breakfast flavors or all in one. We have breakfast flavors or all in one. We have breakfast optional with the vanilla latte flavor optional with the vanilla latte flavor optional with the vanilla latte flavor BOGO. Stock the whole summer buy one box BOGO. Stock the whole summer buy one box BOGO. Stock the whole summer buy one box get one free. So obviously every single get one free. So obviously every single get one free. So obviously every single one of these is going to say somewhere one of these is going to say somewhere one of these is going to say somewhere BOGO in some form. BOGO in some form. BOGO in some form. Can't pick don't mix box two for one. We Can't pick don't mix box two for one. We Can't pick don't mix box two for one. We have gym bag to desk the shaker stays have gym bag to desk the shaker stays have gym bag to desk the shaker stays clean. We've got the um clean. We've got the um clean. We've got the um uh the ruler thing again. I think it's uh the ruler thing again. I think it's uh the ruler thing again. I think it's because like shaker bottles protein because like shaker bottles protein because like shaker bottles protein right? We've got same habit more return. right? We've got same habit more return. right? We've got same habit more return. Cold case handled. Bold mocha doubled. Cold case handled. Bold mocha doubled. Cold case handled. Bold mocha doubled. So here you guys can see these are all So here you guys can see these are all So here you guys can see these are all very high quality images and they have very high quality images and they have very high quality images and they have the branding they have our color schemes the branding they have our color schemes the branding they have our color schemes because we have the brand guidelines. It because we have the brand guidelines. It because we have the brand guidelines. It understands the messaging, it understands the messaging, it understands the messaging, it understands the target audience super understands the target audience super understands the target audience super super well, and then also created some super well, and then also created some super well, and then also created some down here that were just blank in case down here that were just blank in case down here that were just blank in case we wanted to add in our own copy. And we wanted to add in our own copy. And we wanted to add in our own copy. And what's cool about this is we have all of what's cool about this is we have all of what's cool about this is we have all of these saved now. So, if we wanted to run these saved now. So, if we wanted to run these saved now. So, if we wanted to run another promotion cycle, we don't have another promotion cycle, we don't have another promotion cycle, we don't have to generate all of these again. We can to generate all of these again. We can to generate all of these again. We can see which ones work best, and we can see which ones work best, and we can see which ones work best, and we can just change up the call to action, or we just change up the call to action, or we just change up the call to action, or we can just change up the copy. Or vice can just change up the copy. Or vice can just change up the copy. Or vice versa, we could say, "Oh, I really versa, we could say, "Oh, I really versa, we could say, "Oh, I really really like this copy, same habit more really like this copy, same habit more really like this copy, same habit more return. Let's put this copy on all 18 of return. Let's put this copy on all 18 of return. Let's put this copy on all 18 of these graphics and then run those again these graphics and then run those again these graphics and then run those again as ad creatives." And it's funny because as ad creatives." And it's funny because as ad creatives." And it's funny because I didn't add any subject matter I didn't add any subject matter I didn't add any subject matter expertise. If you've been running ads expertise. If you've been running ads expertise. If you've been running ads for a while, or if you have good for a while, or if you have good for a while, or if you have good knowledge of like what makes a good knowledge of like what makes a good knowledge of like what makes a good creative and what makes a good copy, creative and what makes a good copy, creative and what makes a good copy, then apply that subject matter expertise
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then apply that subject matter expertise then apply that subject matter expertise to your prompts, and it will be even to your prompts, and it will be even to your prompts, and it will be even better. I literally just said, "Hey, better. I literally just said, "Hey, better. I literally just said, "Hey, create me some ads for BOGO." You know, create me some ads for BOGO." You know, create me some ads for BOGO." You know, that's all I said. And all of these 18 that's all I said. And all of these 18 that's all I said. And all of these 18 cost us $3.43. cost us $3.43. cost us $3.43. So, really not too bad, especially So, really not too bad, especially So, really not too bad, especially because we can reuse these and we don't because we can reuse these and we don't because we can reuse these and we don't have to like do full regenerations have to like do full regenerations have to like do full regenerations later. If we wanted to have like a bunch later. If we wanted to have like a bunch later. If we wanted to have like a bunch of these that are just kind of like of these that are just kind of like of these that are just kind of like blank with no copy, and then we could blank with no copy, and then we could blank with no copy, and then we could add the copy later. So, the one honest add the copy later. So, the one honest add the copy later. So, the one honest thing I will say about Higgsfield is not thing I will say about Higgsfield is not thing I will say about Higgsfield is not the cheapest tool out there for all of the cheapest tool out there for all of the cheapest tool out there for all of these different models, but it has these different models, but it has these different models, but it has everything aggregated into one spot, and everything aggregated into one spot, and everything aggregated into one spot, and it's got other things that are really it's got other things that are really it's got other things that are really cool like the marketing studio, which I cool like the marketing studio, which I cool like the marketing studio, which I want to show you guys next. The want to show you guys next. The want to show you guys next. The marketing studio is super super cool. marketing studio is super super cool. marketing studio is super super cool. Let me just pull up that video that it Let me just pull up that video that it Let me just pull up that video that it made. So, if I go into the files and we made. So, if I go into the files and we made. So, if I go into the files and we go to our output, we go to our video, go to our output, we go to our video, go to our output, we go to our video, and we go to the sizzle reel, let me and we go to the sizzle reel, let me and we go to the sizzle reel, let me show you it did a vertical one and it show you it did a vertical one and it show you it did a vertical one and it did a um did a um did a um landscape one. So, let me just show you landscape one. So, let me just show you landscape one. So, let me just show you these real quick. They're super good.
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I mean, those are insane. I think the I mean, those are insane. I think the only thing I noticed was this logo only thing I noticed was this logo only thing I noticed was this logo wasn't exactly correct, but wasn't exactly correct, but wasn't exactly correct, but this took no creativity from me and it this took no creativity from me and it this took no creativity from me and it has all of these different scenes, it has all of these different scenes, it has all of these different scenes, it has all of the music, the elements, the has all of the music, the elements, the has all of the music, the elements, the copy. This is so good. Do you know how copy. This is so good. Do you know how copy. This is so good. Do you know how long this would have taken you to be long this would have taken you to be long this would have taken you to be able to do manually and how much effort able to do manually and how much effort able to do manually and how much effort goes into something like that? I'm just goes into something like that? I'm just goes into something like that? I'm just that's very impressive to me. But that's very impressive to me. But that's very impressive to me. But unfortunately, to generate something unfortunately, to generate something unfortunately, to generate something like that it's not as cheap as three like that it's not as cheap as three like that it's not as cheap as three bucks. This one was like 17.55 bucks. This one was like 17.55 bucks. This one was like 17.55 cents based on my credits. So, video is cents based on my credits. So, video is cents based on my credits. So, video is obviously going to be more expensive obviously going to be more expensive obviously going to be more expensive than um images, but for the cost of like than um images, but for the cost of like than um images, but for the cost of like hiring a developer or sorry, hiring a hiring a developer or sorry, hiring a hiring a developer or sorry, hiring a video editor to do something like that, video editor to do something like that, video editor to do something like that, it would cost you way more than just 20 it would cost you way more than just 20 it would cost you way more than just 20 bucks. Okay, so the next ones that we bucks. Okay, so the next ones that we bucks. Okay, so the next ones that we had were carousels. It ended up creating had were carousels. It ended up creating had were carousels. It ended up creating five different carousels for us. So, five different carousels for us. So, five different carousels for us. So, let's just go through these real quick. let's just go through these real quick. let's just go through these real quick. All of these obviously have the same All of these obviously have the same All of these obviously have the same like branding feel because our brand like branding feel because our brand like branding feel because our brand guidelines and it knows our positioning. guidelines and it knows our positioning. guidelines and it knows our positioning. So, your morning shouldn't require two So, your morning shouldn't require two So, your morning shouldn't require two drinks. Coffee happens because coffee drinks. Coffee happens because coffee drinks. Coffee happens because coffee always happens. Protein is the maybe two always happens. Protein is the maybe two always happens. Protein is the maybe two purchases, two things to carry. So, we purchases, two things to carry. So, we purchases, two things to carry. So, we put them in one can. Same habit, one put them in one can. Same habit, one put them in one can. Same habit, one less stop, three flavors of coffee.
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less stop, three flavors of coffee. less stop, three flavors of coffee. Coffee that pulls its weight. Okay, so Coffee that pulls its weight. Okay, so Coffee that pulls its weight. Okay, so I'm not going to read out the caption of I'm not going to read out the caption of I'm not going to read out the caption of every single one. I'm kind of just going every single one. I'm kind of just going every single one. I'm kind of just going to scroll through here, but you guys can to scroll through here, but you guys can to scroll through here, but you guys can see the vibe that we're going for. You see the vibe that we're going for. You see the vibe that we're going for. You can see the way that these carousels are can see the way that these carousels are can see the way that these carousels are styled. If you really, really liked any styled. If you really, really liked any styled. If you really, really liked any of these or you really disliked any of of these or you really disliked any of of these or you really disliked any of these, you'd say, "Hey, I loved carousel these, you'd say, "Hey, I loved carousel these, you'd say, "Hey, I loved carousel two. Let's make a scale around that two. Let's make a scale around that two. Let's make a scale around that one." So, I can do that style again. Or one." So, I can do that style again. Or one." So, I can do that style again. Or I don't like carousel three, you know, I don't like carousel three, you know, I don't like carousel three, you know, let's never, ever have them like that let's never, ever have them like that let's never, ever have them like that again. But as far as the images, the again. But as far as the images, the again. But as far as the images, the pictures, you can see that the cans are pictures, you can see that the cans are pictures, you can see that the cans are coming through the same and we're coming through the same and we're coming through the same and we're getting a really nice vibe here. And getting a really nice vibe here. And getting a really nice vibe here. And once again, we didn't have to say once again, we didn't have to say once again, we didn't have to say anything besides go make me different anything besides go make me different anything besides go make me different variations, go make me different angles. variations, go make me different angles. variations, go make me different angles. This one is showing off the different This one is showing off the different This one is showing off the different flavors. It's really going to help you flavors. It's really going to help you flavors. It's really going to help you just volume negates luck, right? So, the just volume negates luck, right? So, the just volume negates luck, right? So, the more creatives you can make, the more more creatives you can make, the more more creatives you can make, the more carousels you can make, the more ads you carousels you can make, the more ads you carousels you can make, the more ads you can make, the more content you can make, can make, the more content you can make, can make, the more content you can make, the more likely you are that you're the more likely you are that you're the more likely you are that you're going to hit. And once you put stuff out going to hit. And once you put stuff out going to hit. And once you put stuff out there, you have the data. And now you there, you have the data. And now you there, you have the data. And now you can see what's working, what doesn't can see what's working, what doesn't can see what's working, what doesn't work, and you can use that to iterate work, and you can use that to iterate work, and you can use that to iterate and make things even better. Because and make things even better. Because and make things even better. Because think about how powerful this is. After think about how powerful this is. After think about how powerful this is. After you have Claude with Higgsfield making you have Claude with Higgsfield making you have Claude with Higgsfield making all the assets, you can connect it to all the assets, you can connect it to all the assets, you can connect it to the actual performance data, and you can the actual performance data, and you can the actual performance data, and you can have it every week review what it made, have it every week review what it made, have it every week review what it made, review what did well, and make more that review what did well, and make more that review what did well, and make more that did well. And you can just keep the did well. And you can just keep the did well. And you can just keep the cycle going. You can keep the momentum cycle going. You can keep the momentum cycle going. You can keep the momentum going. So, all of these carousels, this going. So, all of these carousels, this going. So, all of these carousels, this was, you know, $9.56.
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was, you know, $9.56. was, you know, $9.56. We had five carousels We had five carousels We had five carousels that were each about like seven to eight that were each about like seven to eight that were each about like seven to eight slides. So, that was a lot of slides. So, that was a lot of slides. So, that was a lot of generations and it cost us just about 10 generations and it cost us just about 10 generations and it cost us just about 10 bucks. Okay, so now for the UGC ads, but bucks. Okay, so now for the UGC ads, but bucks. Okay, so now for the UGC ads, but I really need you guys to appreciate I really need you guys to appreciate I really need you guys to appreciate what it did here. Because this one was what it did here. Because this one was what it did here. Because this one was the most expensive, but it did a lot. the most expensive, but it did a lot. the most expensive, but it did a lot. So, I'm going to go back into the So, I'm going to go back into the So, I'm going to go back into the folder. I'm going to go to output. I'm folder. I'm going to go to output. I'm folder. I'm going to go to output. I'm going to go to our UGC. And we have UGC going to go to our UGC. And we have UGC going to go to our UGC. And we have UGC ads that we generated on 8/20, so August ads that we generated on 8/20, so August ads that we generated on 8/20, so August 20th. But let's look in here. 20th. But let's look in here. 20th. But let's look in here. We have boards, creators, QA, and video. We have boards, creators, QA, and video. We have boards, creators, QA, and video. So, I just want to show you what it did So, I just want to show you what it did So, I just want to show you what it did here. The first thing it did is it here. The first thing it did is it here. The first thing it did is it created images of characters. So, we created images of characters. So, we created images of characters. So, we have these four characters. This is the have these four characters. This is the have these four characters. This is the first one. This is the second one. This first one. This is the second one. This first one. This is the second one. This is the third one. And this is the fourth is the third one. And this is the fourth is the third one. And this is the fourth one. And so, we can now reuse these one. And so, we can now reuse these one. And so, we can now reuse these characters, or in the future we can keep characters, or in the future we can keep characters, or in the future we can keep generating new ones. So, if you want to generating new ones. So, if you want to generating new ones. So, if you want to have like a consistent character that is have like a consistent character that is have like a consistent character that is always on your page, that's like your always on your page, that's like your always on your page, that's like your brand avatar, then you can just reuse brand avatar, then you can just reuse brand avatar, then you can just reuse this character every single time. And this character every single time. And this character every single time. And then after it created all those then after it created all those then after it created all those creators, it went ahead and made boards. creators, it went ahead and made boards. creators, it went ahead and made boards. So, it created these boards here, which So, it created these boards here, which So, it created these boards here, which helped the video generation be like more helped the video generation be like more helped the video generation be like more in control of the story. So, you can see in control of the story. So, you can see in control of the story. So, you can see she is standing here filming like selfie she is standing here filming like selfie she is standing here filming like selfie style. There's a coffee cup and a style. There's a coffee cup and a style. There's a coffee cup and a protein shake. And then she opens this.
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protein shake. And then she opens this. protein shake. And then she opens this. There's a close-up. She drinks it. And There's a close-up. She drinks it. And There's a close-up. She drinks it. And now we have all of these boards laid now we have all of these boards laid now we have all of these boards laid out. So, the video generation can just out. So, the video generation can just out. So, the video generation can just be, like I said, way more in control be, like I said, way more in control be, like I said, way more in control because it's planned out with images because it's planned out with images because it's planned out with images first with the characters, and then first with the characters, and then first with the characters, and then videos are generated. So, let's go ahead videos are generated. So, let's go ahead videos are generated. So, let's go ahead and take a look at the actual videos. and take a look at the actual videos. and take a look at the actual videos. Oh, and by the way, it also did a QA Oh, and by the way, it also did a QA Oh, and by the way, it also did a QA pass, so quality assurance. Meaning it pass, so quality assurance. Meaning it pass, so quality assurance. Meaning it went through the videos and it took went through the videos and it took went through the videos and it took screenshots and it took these videos. screenshots and it took these videos. screenshots and it took these videos. So, for example, in the QA it found this So, for example, in the QA it found this So, for example, in the QA it found this one that it had generated, but it one that it had generated, but it one that it had generated, but it rejected it. And it says back panel, so rejected it. And it says back panel, so rejected it. And it says back panel, so I'm assuming there was some text that I'm assuming there was some text that I'm assuming there was some text that was off or a logo that was off, or was off or a logo that was off, or was off or a logo that was off, or something. something. something. >> Bottom shelf, back row. Where protein >> Bottom shelf, back row. Where protein >> Bottom shelf, back row. Where protein shakes go to be ignored. >> So, I'm not sure if it was something >> So, I'm not sure if it was something here that it noticed. >> Coffee that pulls >> Coffee that pulls >> But, the point being, it goes through >> But, the point being, it goes through >> But, the point being, it goes through and it checked on all the stuff to and it checked on all the stuff to and it checked on all the stuff to verify that it was okay before it told verify that it was okay before it told verify that it was okay before it told me that it was finished. Okay, so now me that it was finished. Okay, so now me that it was finished. Okay, so now let's take a look at those finished let's take a look at those finished let's take a look at those finished outputs. outputs. outputs. >> Coffee in one hand, protein shake in the >> Coffee in one hand, protein shake in the >> Coffee in one hand, protein shake in the other. Both going cold on the counter.
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other. Both going cold on the counter. other. Both going cold on the counter. That's the morning this replaces. Protein coffee, sealed and cold, no Protein coffee, sealed and cold, no blender. Coffee that pulls its weight. blender. Coffee that pulls its weight. blender. Coffee that pulls its weight. >> So, it's very realistic, right? You can >> So, it's very realistic, right? You can >> So, it's very realistic, right? You can kind of tell it's an AI avatar still, kind of tell it's an AI avatar still, kind of tell it's an AI avatar still, but the thing that I don't like about but the thing that I don't like about but the thing that I don't like about these is that they are still very like these is that they are still very like these is that they are still very like ad. Like they're very salesy in a way. ad. Like they're very salesy in a way. ad. Like they're very salesy in a way. You can tell it's not completely You can tell it's not completely You can tell it's not completely organic. And so, that would be on us to organic. And so, that would be on us to organic. And so, that would be on us to actually have it go analyze some other actually have it go analyze some other actually have it go analyze some other UGC content or create some scripts that UGC content or create some scripts that UGC content or create some scripts that we approve, and then we shoot over the we approve, and then we shoot over the we approve, and then we shoot over the scripts and the storyboards for video scripts and the storyboards for video scripts and the storyboards for video generation. But, let's watch like one or generation. But, let's watch like one or generation. But, let's watch like one or two more. two more. two more. >> 11 minutes before you leave the house. Enough time for coffee. Enough time for coffee. Not enough for anything you'd call Not enough for anything you'd call Not enough for anything you'd call breakfast. So, the shake stays in the cabinet and So, the shake stays in the cabinet and the day starts short. This is coffee. Protein's already in it. This is coffee. Protein's already in it. Cold, sealed, one hand, out the door. Cold, sealed, one hand, out the door. Cold, sealed, one hand, out the door. Real coffee, and it's doing two jobs Real coffee, and it's doing two jobs Real coffee, and it's doing two jobs instead of one. Coffee that pulls its instead of one. Coffee that pulls its instead of one. Coffee that pulls its weight.
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weight. weight. >> And the thing is, these are kind of like >> And the thing is, these are kind of like >> And the thing is, these are kind of like engaging because they're very cut up, engaging because they're very cut up, engaging because they're very cut up, right? Like it's two-second clip, right? Like it's two-second clip, right? Like it's two-second clip, one-second clip, two-second clip. You one-second clip, two-second clip. You one-second clip, two-second clip. You don't have to do it that way. You could don't have to do it that way. You could don't have to do it that way. You could have it be like, you know, just a have it be like, you know, just a have it be like, you know, just a 15-second raw selfie-style video, but it 15-second raw selfie-style video, but it 15-second raw selfie-style video, but it wanted to cut these up. And like I said, wanted to cut these up. And like I said, wanted to cut these up. And like I said, for those generations, they did eat up for those generations, they did eat up for those generations, they did eat up more time because they were longer, more time because they were longer, more time because they were longer, because they also had to have images and because they also had to have images and because they also had to have images and storyboards created and more QA passes. storyboards created and more QA passes. storyboards created and more QA passes. But, when you think about the ROI, if But, when you think about the ROI, if But, when you think about the ROI, if you can pump out content like this, it's you can pump out content like this, it's you can pump out content like this, it's truly nothing. Okay, so that was just me truly nothing. Okay, so that was just me truly nothing. Okay, so that was just me showing you guys off some use cases. showing you guys off some use cases. showing you guys off some use cases. Obviously, there's a lot more you need Obviously, there's a lot more you need Obviously, there's a lot more you need to do. You need to dive in a little bit, to do. You need to dive in a little bit, to do. You need to dive in a little bit, add more of your own touch, add some add more of your own touch, add some add more of your own touch, add some more research, because you can't just more research, because you can't just more research, because you can't just expect to throw one prompt out there and expect to throw one prompt out there and expect to throw one prompt out there and then go viral and go make a million then go viral and go make a million then go viral and go make a million dollars. But that was me showing you how dollars. But that was me showing you how dollars. But that was me showing you how much you can do with just a few prompts much you can do with just a few prompts much you can do with just a few prompts before you actually even really dig in. before you actually even really dig in. before you actually even really dig in. So let me know down below what you guys So let me know down below what you guys So let me know down below what you guys would like to see me more specifically would like to see me more specifically would like to see me more specifically build some really good skills around and build some really good skills around and build some really good skills around and then make some videos on. But now I then make some videos on. But now I then make some videos on. But now I think what you should do is something think what you should do is something think what you should do is something like this to track your generations, like this to track your generations, like this to track your generations, because obviously you're going to be because obviously you're going to be because obviously you're going to be able to in here track everything in the able to in here track everything in the able to in here track everything in the output folder, but it might start to get output folder, but it might start to get output folder, but it might start to get a little bit messy and maybe you want a a little bit messy and maybe you want a a little bit messy and maybe you want a better UI to actually look at the stuff.
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better UI to actually look at the stuff. better UI to actually look at the stuff. So I think the answer really is just So I think the answer really is just So I think the answer really is just have a simple Google Sheet or a simple have a simple Google Sheet or a simple have a simple Google Sheet or a simple Excel Sheet where you can see all these Excel Sheet where you can see all these Excel Sheet where you can see all these generations and maybe you can even throw generations and maybe you can even throw generations and maybe you can even throw in ideas. And then later Claude can come in ideas. And then later Claude can come in ideas. And then later Claude can come in here and update it with like the in here and update it with like the in here and update it with like the views and the engagements or even maybe views and the engagements or even maybe views and the engagements or even maybe the conversions on those specific the conversions on those specific the conversions on those specific videos. Hey Claude, so we just went videos. Hey Claude, so we just went videos. Hey Claude, so we just went through four rounds of generations. We through four rounds of generations. We through four rounds of generations. We did BOGO ad creatives, we did sizzle did BOGO ad creatives, we did sizzle did BOGO ad creatives, we did sizzle reel, we did carousels, and we did UGC reel, we did carousels, and we did UGC reel, we did carousels, and we did UGC content. What I want you to do now is content. What I want you to do now is content. What I want you to do now is create me an Excel Sheet that shows, you create me an Excel Sheet that shows, you create me an Excel Sheet that shows, you know, the date, the type of generation know, the date, the type of generation know, the date, the type of generation we ran, um if you can put the outputs in we ran, um if you can put the outputs in we ran, um if you can put the outputs in there that would be great as well. And there that would be great as well. And there that would be great as well. And then maybe just give me like the core then maybe just give me like the core then maybe just give me like the core angle we were using, because every time angle we were using, because every time angle we were using, because every time that we are creating different um types that we are creating different um types that we are creating different um types of content or creatives, we typically of content or creatives, we typically of content or creatives, we typically have some sort of angle and then later I have some sort of angle and then later I have some sort of angle and then later I want to be able to analyze like what want to be able to analyze like what want to be able to analyze like what angles worked best, what copy worked angles worked best, what copy worked angles worked best, what copy worked best, things like that. So just give me best, things like that. So just give me best, things like that. So just give me basically an Excel Sheet with analytics basically an Excel Sheet with analytics basically an Excel Sheet with analytics that we can continue to grow over time that we can continue to grow over time that we can continue to grow over time and use that to help make better and use that to help make better and use that to help make better decisions in the future. And so now that decisions in the future. And so now that decisions in the future. And so now that thing is going to go look through all thing is going to go look through all thing is going to go look through all those sessions, go look through our those sessions, go look through our those sessions, go look through our outputs, make us that Excel Sheet, and outputs, make us that Excel Sheet, and outputs, make us that Excel Sheet, and I'll check back in when that is done. So I'll check back in when that is done. So I'll check back in when that is done. So that finished up. It took about 8 that finished up. It took about 8 that finished up. It took about 8 minutes and you can see that it once minutes and you can see that it once minutes and you can see that it once again it threw this in our file. So if I again it threw this in our file. So if I again it threw this in our file. So if I go over here, files, output, we have a go over here, files, output, we have a go over here, files, output, we have a new one that it created, a new folder new one that it created, a new folder new one that it created, a new folder called analytics, and now we have this called analytics, and now we have this called analytics, and now we have this creative tracker. So let me go ahead and creative tracker. So let me go ahead and creative tracker. So let me go ahead and open this up from here. And this is open this up from here. And this is open this up from here. And this is pretty cool.
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pretty cool. pretty cool. It even made this Excel Sheet using our It even made this Excel Sheet using our It even made this Excel Sheet using our brand guidelines. It literally made the brand guidelines. It literally made the brand guidelines. It literally made the color scheme over here color scheme over here color scheme over here like with these bold lime green sort of like with these bold lime green sort of like with these bold lime green sort of colors. It did the same thing with the colors. It did the same thing with the colors. It did the same thing with the tabs down here cuz normally when I make tabs down here cuz normally when I make tabs down here cuz normally when I make Excel sheets with Claude, it does not do Excel sheets with Claude, it does not do Excel sheets with Claude, it does not do this. So, it definitely used our design this. So, it definitely used our design this. So, it definitely used our design system, our brand guidelines to make system, our brand guidelines to make system, our brand guidelines to make this, which is kind of funny. So, this, which is kind of funny. So, this, which is kind of funny. So, anyways, this first page walks us anyways, this first page walks us anyways, this first page walks us through what the tabs are. We have a through what the tabs are. We have a through what the tabs are. We have a generation log, so we can see we have generation log, so we can see we have generation log, so we can see we have different IDs, we can have the date, we different IDs, we can have the date, we different IDs, we can have the date, we have the generation type, the campaign, have the generation type, the campaign, have the generation type, the campaign, the channel, primary angle, angles the channel, primary angle, angles the channel, primary angle, angles covered, we have deliverables, we have covered, we have deliverables, we have covered, we have deliverables, we have Jen's build, so how many generations we Jen's build, so how many generations we Jen's build, so how many generations we were billed for, the tool and the model, were billed for, the tool and the model, were billed for, the tool and the model, so Nano Banana Pro. Um this one was the so Nano Banana Pro. Um this one was the so Nano Banana Pro. Um this one was the marketing studio. This one was GPT image marketing studio. This one was GPT image marketing studio. This one was GPT image 2.0. This was a bunch of different 2.0. This was a bunch of different 2.0. This was a bunch of different things, Soul, GPT image, and Seed Dance things, Soul, GPT image, and Seed Dance things, Soul, GPT image, and Seed Dance 2.5. How many credits it all costed, how 2.5. How many credits it all costed, how 2.5. How many credits it all costed, how much actual dollars that was, and then much actual dollars that was, and then much actual dollars that was, and then we have the status. So, every time we we have the status. So, every time we we have the status. So, every time we have more generations, we can tell it to have more generations, we can tell it to have more generations, we can tell it to update the sheet. We could also build update the sheet. We could also build update the sheet. We could also build some automations in here so that it's some automations in here so that it's some automations in here so that it's constantly doing that, it's going constantly doing that, it's going constantly doing that, it's going through a sweep and always updating. We through a sweep and always updating. We through a sweep and always updating. We could also drop ideas in here and be could also drop ideas in here and be could also drop ideas in here and be like, "Hey, check the sheet and go like, "Hey, check the sheet and go like, "Hey, check the sheet and go process anything that's new." We could process anything that's new." We could process anything that's new." We could have automatic research that goes in have automatic research that goes in have automatic research that goes in here. Every week it's scraping different here. Every week it's scraping different here. Every week it's scraping different creatives and then putting ideas in creatives and then putting ideas in creatives and then putting ideas in here. There's so much that you can do here. There's so much that you can do here. There's so much that you can do once you have this system in Claude, once you have this system in Claude, once you have this system in Claude, which you guys now should all have. We which you guys now should all have. We which you guys now should all have. We have creative assets, as you can see, have creative assets, as you can see, have creative assets, as you can see, which is basically each of the images which is basically each of the images which is basically each of the images and videos with a supporting copy. We and videos with a supporting copy. We and videos with a supporting copy. We can have the angle performance, so we can have the angle performance, so we can have the angle performance, so we can start to put more info in here with can start to put more info in here with can start to put more info in here with analytics. We have the copy bank and we analytics. We have the copy bank and we analytics. We have the copy bank and we have the cost summary. So, you can have the cost summary. So, you can have the cost summary. So, you can customize this as you want. Obviously, customize this as you want. Obviously, customize this as you want. Obviously, once again, I was pretty vague and I once again, I was pretty vague and I once again, I was pretty vague and I just said, "Hey, give us this Excel just said, "Hey, give us this Excel just said, "Hey, give us this Excel sheet." But, you can obviously iterate
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sheet." But, you can obviously iterate sheet." But, you can obviously iterate on this and make changes as you need. on this and make changes as you need. on this and make changes as you need. So, that was basically what I want to So, that was basically what I want to So, that was basically what I want to show you guys today. We have set up our show you guys today. We have set up our show you guys today. We have set up our project, we have set up our brand. We project, we have set up our brand. We project, we have set up our brand. We talked about connecting Higgs Field, we talked about connecting Higgs Field, we talked about connecting Higgs Field, we talked about generating assets, and most talked about generating assets, and most talked about generating assets, and most importantly, we talked about why we importantly, we talked about why we importantly, we talked about why we wanted to actually connect Higgs Field wanted to actually connect Higgs Field wanted to actually connect Higgs Field to Claude. It's so that we could get our to Claude. It's so that we could get our to Claude. It's so that we could get our business context in there, our skills, business context in there, our skills, business context in there, our skills, and our guidelines. But anyways, guys, and our guidelines. But anyways, guys, and our guidelines. But anyways, guys, if you like the way I teach and you want if you like the way I teach and you want if you like the way I teach and you want to dive deeper into this stuff, I to dive deeper into this stuff, I to dive deeper into this stuff, I dropped a free 6-hour Claude Code course dropped a free 6-hour Claude Code course dropped a free 6-hour Claude Code course for non-coders, which you can access for non-coders, which you can access for non-coders, which you can access right up here, or I guess it'll be right right up here, or I guess it'll be right right up here, or I guess it'll be right up here. Go ahead, watch that 6-hour up here. Go ahead, watch that 6-hour up here. Go ahead, watch that 6-hour course, and just keep building up your course, and just keep building up your course, and just keep building up your Cloud Code projects. Keep building up Cloud Code projects. Keep building up Cloud Code projects. Keep building up your marketing teams. I hope to see you your marketing teams. I hope to see you your marketing teams. I hope to see you guys over there.
Summary
This transcript explains how to leverage AI tools like Claude and Higgs Field to create marketing assets, even without technical skills. It outlines a process of project setup, connecting tools, and generating visuals like logos and product shots. The practical takeaway is that by understanding what to ask for, anyone can build a one-person AI marketing team and assess their AI monetization readiness.