← Back
Scott Hanselman August 23, 2025 38m

Focus Friend by Hank Green is #1 in the App Store with Bria Sullivan

Read full transcript 32 segments
  1. Hi, I'm Scott Hansselman. This is Hi, I'm Scott Hansselman. This is another episode of Hansel Minutes. Today another episode of Hansel Minutes. Today another episode of Hansel Minutes. Today I'm chatting with Prius Sullivan, who's I'm chatting with Prius Sullivan, who's I'm chatting with Prius Sullivan, who's got the number one app on the App Store got the number one app on the App Store got the number one app on the App Store on Android and iPhone. How are you? on Android and iPhone. How are you? on Android and iPhone. How are you? >> Hi, Scott. I'm so happy to be back. >> Hi, Scott. I'm so happy to be back. >> Hi, Scott. I'm so happy to be back. >> Yeah, I don't do a lot of like returns >> Yeah, I don't do a lot of like returns >> Yeah, I don't do a lot of like returns like so and so returns. They're back. like so and so returns. They're back. like so and so returns. They're back. They're back for another show. But um I They're back for another show. But um I They're back for another show. But um I downloaded the number one app on the app downloaded the number one app on the app downloaded the number one app on the app store and I immediately immediately store and I immediately immediately store and I immediately immediately recognized the art style and I was just recognized the art style and I was just recognized the art style and I was just like what is going on? And then Hank like what is going on? And then Hank like what is going on? And then Hank Green has been talking about his new Green has been talking about his new Green has been talking about his new app, his new focus app. And then I put app, his new focus app. And then I put app, his new focus app. And then I put two and two together and I was like two and two together and I was like two and two together and I was like Bria's working with Hank. What is Bria's working with Hank. What is Bria's working with Hank. What is happening? >> You you had popular apps before but this >> You you had popular apps before but this has got to be another level. has got to be another level. has got to be another level. >> Oh yeah. This is like I didn't even know >> Oh yeah. This is like I didn't even know >> Oh yeah. This is like I didn't even know that this level was possible. So I that this level was possible. So I that this level was possible. So I didn't even dream this big. Like I I was didn't even dream this big. Like I I was didn't even dream this big. Like I I was like, "Oh yeah, that that's like every like, "Oh yeah, that that's like every like, "Oh yeah, that that's like every app developer's dream is to hit number app developer's dream is to hit number app developer's dream is to hit number one, one, one, >> but like >> but like >> but like not this level, you know?" not this level, you know?" not this level, you know?" >> Yeah. So the app is called Your Focus >> Yeah. So the app is called Your Focus >> Yeah. So the app is called Your Focus Friend or Focus Friend by Hank Green.

  2. Friend or Focus Friend by Hank Green. Friend or Focus Friend by Hank Green. >> Yeah. >> Yeah. >> Yeah. >> Um there's a lot to talk about. It's >> Um there's a lot to talk about. It's >> Um there's a lot to talk about. It's interesting because Hank has put his interesting because Hank has put his interesting because Hank has put his name in the title which gives it kind of name in the title which gives it kind of name in the title which gives it kind of like name recognition. You immediately like name recognition. You immediately like name recognition. You immediately go, "Oh, I know Hank Green." Mhm. go, "Oh, I know Hank Green." Mhm. go, "Oh, I know Hank Green." Mhm. >> And I when I said I installed it, of >> And I when I said I installed it, of >> And I when I said I installed it, of course, I knew immediately that it was course, I knew immediately that it was course, I knew immediately that it was Honeybee Games. It just had your vibe. Honeybee Games. It just had your vibe. Honeybee Games. It just had your vibe. It had your aesthetic. It had your aesthetic. It had your aesthetic. >> Um it seemed it it was very cozy, >> Um it seemed it it was very cozy, >> Um it seemed it it was very cozy, >> very comfortable. Let's start at the >> very comfortable. Let's start at the >> very comfortable. Let's start at the beginning. Like you've been doing your beginning. Like you've been doing your beginning. Like you've been doing your Boba Tea games um for a while. How did Boba Tea games um for a while. How did Boba Tea games um for a while. How did you hook up with Hank? you hook up with Hank? you hook up with Hank? >> Uh yeah, I mean I launched Boba Story >> Uh yeah, I mean I launched Boba Story >> Uh yeah, I mean I launched Boba Story back in 2021. Um and I've been kind of back in 2021. Um and I've been kind of back in 2021. Um and I've been kind of like iterating on it for for a while. like iterating on it for for a while. like iterating on it for for a while. And um so last year, January 2024 of And um so last year, January 2024 of And um so last year, January 2024 of last year, uh we were last year, uh we were last year, uh we were I was just at home and then I s we saw I was just at home and then I s we saw I was just at home and then I s we saw that like Hank was going to be in town. that like Hank was going to be in town. that like Hank was going to be in town. He he was doing his um Cancer Sucks He he was doing his um Cancer Sucks He he was doing his um Cancer Sucks tour, I think it was the name of it. tour, I think it was the name of it. tour, I think it was the name of it. >> Mhm. When he was doing standup. >> Mhm. When he was doing standup. >> Mhm. When he was doing standup. >> Yeah. Yeah. When he was doing standup >> Yeah. Yeah. When he was doing standup >> Yeah. Yeah. When he was doing standup and he was doing it in um and he was doing it in um and he was doing it in um >> uh he was doing it in like the city that >> uh he was doing it in like the city that >> uh he was doing it in like the city that we like like right by where we lived.

  3. we like like right by where we lived. we like like right by where we lived. And so we were like, "Oh, like I have I And so we were like, "Oh, like I have I And so we were like, "Oh, like I have I hadn't met him before." And so, um, my hadn't met him before." And so, um, my hadn't met him before." And so, um, my fiance, he um taught on Hank's channel, fiance, he um taught on Hank's channel, fiance, he um taught on Hank's channel, um, a a few years ago. He or on Crash um, a a few years ago. He or on Crash um, a a few years ago. He or on Crash Course specifically. And, um, he's just Course specifically. And, um, he's just Course specifically. And, um, he's just generally friends like with Hank and generally friends like with Hank and generally friends like with Hank and John. And, um, since Hank was in town, John. And, um, since Hank was in town, John. And, um, since Hank was in town, we ended up all getting dinner together. we ended up all getting dinner together. we ended up all getting dinner together. Um, and then another guest was there, Um, and then another guest was there, Um, and then another guest was there, too. And we were just talking, you know, too. And we were just talking, you know, too. And we were just talking, you know, typical like, "Oh, what do you do?" And typical like, "Oh, what do you do?" And typical like, "Oh, what do you do?" And I was just like, "Oh, yeah. I make apps I was just like, "Oh, yeah. I make apps I was just like, "Oh, yeah. I make apps or whatever. And um my fian my fiance is or whatever. And um my fian my fiance is or whatever. And um my fian my fiance is like oh like she makes Boba's story and like oh like she makes Boba's story and like oh like she makes Boba's story and he like showed him Boba's story and then he like showed him Boba's story and then he like showed him Boba's story and then Hank was like wow this is really cute Hank was like wow this is really cute Hank was like wow this is really cute and you know typical like dinner and you know typical like dinner and you know typical like dinner conversation and I think over the dinner conversation and I think over the dinner conversation and I think over the dinner I had mentioned how um I think that apps I had mentioned how um I think that apps I had mentioned how um I think that apps and games would be a really good idea and games would be a really good idea and games would be a really good idea for um creators to have because like I for um creators to have because like I for um creators to have because like I was able to sustain myself from an app was able to sustain myself from an app was able to sustain myself from an app and I was like and a lot of it was just and I was like and a lot of it was just and I was like and a lot of it was just having an audience too from the And I having an audience too from the And I having an audience too from the And I thought like, yeah, I feel like a lot of thought like, yeah, I feel like a lot of thought like, yeah, I feel like a lot of creators should and that was just kind creators should and that was just kind creators should and that was just kind of a passing comment that I had and of a passing comment that I had and of a passing comment that I had and something I was kind of passionate something I was kind of passionate something I was kind of passionate about. Um, and cuz it felt sustainable about. Um, and cuz it felt sustainable about. Um, and cuz it felt sustainable for because like if you're trying to for because like if you're trying to for because like if you're trying to support a creator, how many t-shirts of support a creator, how many t-shirts of support a creator, how many t-shirts of theirs are you going to buy versus like, theirs are you going to buy versus like, theirs are you going to buy versus like, oh, what if you just have one of their oh, what if you just have one of their oh, what if you just have one of their utility apps and you can just like have utility apps and you can just like have utility apps and you can just like have an inapp purchase or something to an inapp purchase or something to an inapp purchase or something to support them. Yeah, that's worth noting support them. Yeah, that's worth noting support them. Yeah, that's worth noting that um Hank has a lot of kind of online

  4. that um Hank has a lot of kind of online that um Hank has a lot of kind of online commentary both on Tic Tac Tik Tok and commentary both on Tic Tac Tik Tok and commentary both on Tic Tac Tik Tok and on YouTube about sustainability and he's on YouTube about sustainability and he's on YouTube about sustainability and he's very popular on Tik Tok, but he very popular on Tik Tok, but he very popular on Tik Tok, but he complains a lot about how the creator complains a lot about how the creator complains a lot about how the creator fund is not something that one can fund is not something that one can fund is not something that one can easily sustain a business on, easily sustain a business on, easily sustain a business on, >> how he ends up wanting to push people to >> how he ends up wanting to push people to >> how he ends up wanting to push people to YouTube, which itself has its own YouTube, which itself has its own YouTube, which itself has its own problems, problems, problems, >> but the idea of like being on the >> but the idea of like being on the >> but the idea of like being on the content treadmill that Hank and John content treadmill that Hank and John content treadmill that Hank and John have been on for a very long time to have been on for a very long time to have been on for a very long time to sustain a whole business requires you to sustain a whole business requires you to sustain a whole business requires you to keep running keep running keep running >> on the treadmill and the running of >> on the treadmill and the running of >> on the treadmill and the running of maintaining an app that you're doing is maintaining an app that you're doing is maintaining an app that you're doing is different. It's a different kind of different. It's a different kind of different. It's a different kind of running. running. running. >> It's not the pressure to post every >> It's not the pressure to post every >> It's not the pressure to post every single day. single day. single day. >> Yeah. Yeah. Um, and it like it helped me >> Yeah. Yeah. Um, and it like it helped me >> Yeah. Yeah. Um, and it like it helped me have a little bit more like flexibility have a little bit more like flexibility have a little bit more like flexibility with my time and um, yeah, I was just so with my time and um, yeah, I was just so with my time and um, yeah, I was just so we had typical conversation and then I we had typical conversation and then I we had typical conversation and then I guess that kind of had a light bulb go guess that kind of had a light bulb go guess that kind of had a light bulb go off in his head and the following week off in his head and the following week off in his head and the following week after the dinner he just reached out to after the dinner he just reached out to after the dinner he just reached out to me on TikTok, wanted to find out more me on TikTok, wanted to find out more me on TikTok, wanted to find out more about like this idea and then um, he about like this idea and then um, he about like this idea and then um, he ended up like we started talking about ended up like we started talking about ended up like we started talking about ideas and then it um, turned into we are ideas and then it um, turned into we are ideas and then it um, turned into we are making an app together.

  5. making an app together. making an app together. >> So did he have the idea like and it was >> So did he have the idea like and it was >> So did he have the idea like and it was just sitting in his brain for a while or just sitting in his brain for a while or just sitting in his brain for a while or did you have the idea and did you like did you have the idea and did you like did you have the idea and did you like who had the idea of we need a we need a who had the idea of we need a we need a who had the idea of we need a we need a bean? We need a tiny bean that lives in bean? We need a tiny bean that lives in bean? We need a tiny bean that lives in your phone. your phone. your phone. >> I >> I >> I I came up with that we should uh that we I came up with that we should uh that we I came up with that we should uh that we >> we could do a focus timer. Um I think me >> we could do a focus timer. Um I think me >> we could do a focus timer. Um I think me just saying what about a focus timer and just saying what about a focus timer and just saying what about a focus timer and that really got him like oh I want to do that really got him like oh I want to do that really got him like oh I want to do this but I don't know how type of thing. this but I don't know how type of thing. this but I don't know how type of thing. And so um over the weekend we h we had And so um over the weekend we h we had And so um over the weekend we h we had just kind of been texting back and forth just kind of been texting back and forth just kind of been texting back and forth and then he and then he and then he >> um he came up with bean magical bean do >> um he came up with bean magical bean do >> um he came up with bean magical bean do doing stuff. Yeah. Magical bean doing doing stuff. Yeah. Magical bean doing doing stuff. Yeah. Magical bean doing stuff and building stuff. Um it was stuff and building stuff. Um it was stuff and building stuff. Um it was originally going to be like either Hank originally going to be like either Hank originally going to be like either Hank or John. Um he was like Hank or he's or John. Um he was like Hank or he's or John. Um he was like Hank or he's like it would either either be me John like it would either either be me John like it would either either be me John or a magical bean something like that. or a magical bean something like that. or a magical bean something like that. >> Yeah. >> Yeah. >> Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> And it's so funny because you look back >> And it's so funny because you look back >> And it's so funny because you look back in time and you're just like you know I in time and you're just like you know I in time and you're just like you know I don't think I would want a Hanker John don't think I would want a Hanker John don't think I would want a Hanker John in my phone in my phone in my phone >> and like throwing it out there like >> and like throwing it out there like >> and like throwing it out there like that. It could be like me or my brother that. It could be like me or my brother that. It could be like me or my brother or like a bean. Like of course it has to or like a bean. Like of course it has to or like a bean. Like of course it has to be a bean.

  6. be a bean. be a bean. >> It can't be a person. >> It can't be a person. >> It can't be a person. >> It was never anything else though. Like >> It was never anything else though. Like >> It was never anything else though. Like it was literally just like like it was it was literally just like like it was it was literally just like like it was like should we do it wasn't like should like should we do it wasn't like should like should we do it wasn't like should we do a cat? Should we do a Yeah. It was we do a cat? Should we do a Yeah. It was we do a cat? Should we do a Yeah. It was always a bean. always a bean. always a bean. >> And a focus timer though doesn't sound >> And a focus timer though doesn't sound >> And a focus timer though doesn't sound like the number one app. I mean I got to like the number one app. I mean I got to like the number one app. I mean I got to be honest with you like everyone's got a be honest with you like everyone's got a be honest with you like everyone's got a focus timer like you know everyone's focus timer like you know everyone's focus timer like you know everyone's trying to do a pomodoro. trying to do a pomodoro. trying to do a pomodoro. You know everyone struggles to stay You know everyone struggles to stay You know everyone struggles to stay focused. How how do you make Oh yeah, focused. How how do you make Oh yeah, focused. How how do you make Oh yeah, you say let me focus for 10 minutes and you say let me focus for 10 minutes and you say let me focus for 10 minutes and turn that into like a Tamagotchi that turn that into like a Tamagotchi that turn that into like a Tamagotchi that you're going to keep coming back and you're going to keep coming back and you're going to keep coming back and spending time with. spending time with. spending time with. >> Mhm. H how do I >> Mhm. H how do I >> Mhm. H how do I >> Yeah. Like like the idea is like if >> Yeah. Like like the idea is like if >> Yeah. Like like the idea is like if people download the app, you can check people download the app, you can check people download the app, you can check it out like in my focus front that the it out like in my focus front that the it out like in my focus front that the idea is that he knits idea is that he knits idea is that he knits >> and if you interrupt him and thereby >> and if you interrupt him and thereby >> and if you interrupt him and thereby interrupt yourself interrupt yourself interrupt yourself >> Mhm. >> Mhm. >> Mhm. >> then you interrupt his knitting and he >> then you interrupt his knitting and he >> then you interrupt his knitting and he loves socks. Now Hank is well known for loves socks. Now Hank is well known for loves socks. Now Hank is well known for socks because he has his sock club. socks because he has his sock club. socks because he has his sock club. >> So that's kind of an awesome crossover >> So that's kind of an awesome crossover >> So that's kind of an awesome crossover as well. I assume that was orchestrated.

  7. as well. I assume that was orchestrated. as well. I assume that was orchestrated. >> Yeah, but that was like a last minute >> Yeah, but that was like a last minute >> Yeah, but that was like a last minute decision actually. decision actually. decision actually. >> Um yeah, originally the bean was >> Um yeah, originally the bean was >> Um yeah, originally the bean was building all of this stuff in the room. building all of this stuff in the room. building all of this stuff in the room. Um yeah, that was originally what it Um yeah, that was originally what it Um yeah, that was originally what it was, but it was like, okay, well then was, but it was like, okay, well then was, but it was like, okay, well then after 13 uh because there's about like after 13 uh because there's about like after 13 uh because there's about like 13 placements there. after about 13 of 13 placements there. after about 13 of 13 placements there. after about 13 of them, you're done. So, um, we we had we them, you're done. So, um, we we had we them, you're done. So, um, we we had we kind of had to like scrap that idea, but kind of had to like scrap that idea, but kind of had to like scrap that idea, but that was like a really last minute that that was like a really last minute that that was like a really last minute that that happened much later. that happened much later. that happened much later. >> Um, yeah, we it was originally Bean was >> Um, yeah, we it was originally Bean was >> Um, yeah, we it was originally Bean was building the actual stuff in the room. building the actual stuff in the room. building the actual stuff in the room. >> Um, and it was going to be like, oh, you >> Um, and it was going to be like, oh, you >> Um, and it was going to be like, oh, you earned a rare thing versus non-rear earned a rare thing versus non-rear earned a rare thing versus non-rear thing. And I and I was like, I think thing. And I and I was like, I think thing. And I and I was like, I think there's too much math here. I think we there's too much math here. I think we there's too much math here. I think we should like bring it down a bit and just should like bring it down a bit and just should like bring it down a bit and just be like the bean earns um makes be like the bean earns um makes be like the bean earns um makes something and then you trade that thing something and then you trade that thing something and then you trade that thing for decorations. for decorations. for decorations. >> Yeah. And see again I'm looking back >> Yeah. And see again I'm looking back >> Yeah. And see again I'm looking back like that makes more sense. Like I like that makes more sense. Like I like that makes more sense. Like I wouldn't like wouldn't like wouldn't like >> it's almost like um like Animal Crossing >> it's almost like um like Animal Crossing >> it's almost like um like Animal Crossing where you're you're spending some time, where you're you're spending some time, where you're you're spending some time, you're building up your house, you're you're building up your house, you're you're building up your house, you're getting collectibles, there's b like I getting collectibles, there's b like I getting collectibles, there's b like I have a basic red have a basic red have a basic red >> um I'm holding up my phone like I have >> um I'm holding up my phone like I have >> um I'm holding up my phone like I have like a basic red desk, but now I'm like a basic red desk, but now I'm like a basic red desk, but now I'm unsatisfied with that basic red desk. So unsatisfied with that basic red desk. So unsatisfied with that basic red desk. So I, you know, I I must swap that desk out I, you know, I I must swap that desk out I, you know, I I must swap that desk out for a more sophisticated desk, but for a more sophisticated desk, but for a more sophisticated desk, but that's going to require more focus and that's going to require more focus and that's going to require more focus and more time. Uh, so now I have to let the more time. Uh, so now I have to let the more time. Uh, so now I have to let the bean go off and um and do more knitting bean go off and um and do more knitting bean go off and um and do more knitting and then I will trade those socks for

  8. and then I will trade those socks for and then I will trade those socks for better stuff. It's like it's this better stuff. It's like it's this better stuff. It's like it's this wonderful little flywheel which I think wonderful little flywheel which I think wonderful little flywheel which I think your your Boba games are kind of known your your Boba games are kind of known your your Boba games are kind of known for as well because this is called the for as well because this is called the for as well because this is called the gameplay loop, right? Because you've gameplay loop, right? Because you've gameplay loop, right? Because you've been designing games for years. been designing games for years. been designing games for years. >> So the gameplay loop is supposed to be >> So the gameplay loop is supposed to be >> So the gameplay loop is supposed to be something that makes you stick around. something that makes you stick around. something that makes you stick around. >> Yeah. So like I I've consulted for other >> Yeah. So like I I've consulted for other >> Yeah. So like I I've consulted for other startups as well that startups that were startups as well that startups that were startups as well that startups that were like game app adjacent kind of like this like game app adjacent kind of like this like game app adjacent kind of like this and what I was really appealed with with and what I was really appealed with with and what I was really appealed with with things like that is the habit building. things like that is the habit building. things like that is the habit building. I don't think with games there's not be I don't think with games there's not be I don't think with games there's not be you don't really want someone to have a you don't really want someone to have a you don't really want someone to have a habit of playing your game every day as habit of playing your game every day as habit of playing your game every day as much as all game or mobile game studios much as all game or mobile game studios much as all game or mobile game studios would want. I feel like that doesn't would want. I feel like that doesn't would want. I feel like that doesn't really fit with like my values, really fit with like my values, really fit with like my values, >> you know, is like that someone should >> you know, is like that someone should >> you know, is like that someone should play my thing every single day. Um, but play my thing every single day. Um, but play my thing every single day. Um, but if it's like something that's helping if it's like something that's helping if it's like something that's helping them, then that feels a lot better to them, then that feels a lot better to them, then that feels a lot better to me. It's like a habit. And so I think me. It's like a habit. And so I think me. It's like a habit. And so I think having it like gameish, but like it's having it like gameish, but like it's having it like gameish, but like it's more of a habit and like get the game more of a habit and like get the game more of a habit and like get the game keeps them from doing something that is keeps them from doing something that is keeps them from doing something that is good for them every day.

  9. good for them every day. good for them every day. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> That you said of your values. Um, and it >> That you said of your values. Um, and it >> That you said of your values. Um, and it seems like you guys got along because seems like you guys got along because seems like you guys got along because Hank has talked about his values as well Hank has talked about his values as well Hank has talked about his values as well because people were saying, "Well, why because people were saying, "Well, why because people were saying, "Well, why can't I just buy like a better desk for can't I just buy like a better desk for can't I just buy like a better desk for my bean? Why can't I just buy stuff that my bean? Why can't I just buy stuff that my bean? Why can't I just buy stuff that goes on the wall?" And he didn't want to goes on the wall?" And he didn't want to goes on the wall?" And he didn't want to make the free version of the game feel make the free version of the game feel make the free version of the game feel like a big inapp purchase thing. And he like a big inapp purchase thing. And he like a big inapp purchase thing. And he he did a TikTok recently where he was he did a TikTok recently where he was he did a TikTok recently where he was basically saying, "Oh yeah, we could do basically saying, "Oh yeah, we could do basically saying, "Oh yeah, we could do that and make a ton of money, but that's that and make a ton of money, but that's that and make a ton of money, but that's not the point." Did that align with your not the point." Did that align with your not the point." Did that align with your values as well? For sure. For sure. I values as well? For sure. For sure. I values as well? For sure. For sure. I think um there are so many things that think um there are so many things that think um there are so many things that we could have done to to make probably we could have done to to make probably we could have done to to make probably triple what we're making right now. Um triple what we're making right now. Um triple what we're making right now. Um but I think part of why people are but I think part of why people are but I think part of why people are responding so well to it is because responding so well to it is because responding so well to it is because we're not doing those things. You know, we're not doing those things. You know, we're not doing those things. You know, those like, oh, a lot of games will have those like, oh, a lot of games will have those like, oh, a lot of games will have like scarcity like, oh my god, like oh like scarcity like, oh my god, like oh like scarcity like, oh my god, like oh no, I need another life. I almost beat no, I need another life. I almost beat no, I need another life. I almost beat this level. I need to pay a dollar so this level. I need to pay a dollar so this level. I need to pay a dollar so that I can get an like that. That's a that I can get an like that. That's a that I can get an like that. That's a psychological mind trick that a lot of psychological mind trick that a lot of psychological mind trick that a lot of games use.

  10. games use. games use. >> Um, we didn't want to do that. So, >> Um, we didn't want to do that. So, >> Um, we didn't want to do that. So, that's why most of the things in the that's why most of the things in the that's why most of the things in the game that you can pay for are completely game that you can pay for are completely game that you can pay for are completely cosmetic and not like tricking you, if cosmetic and not like tricking you, if cosmetic and not like tricking you, if that makes sense. that makes sense. that makes sense. >> I I I I noticed that for those who are >> I I I I noticed that for those who are >> I I I I noticed that for those who are maybe listening, they can't see your maybe listening, they can't see your maybe listening, they can't see your room, but your room has a very chill room, but your room has a very chill room, but your room has a very chill pastel vibe. You've got your baby's pastel vibe. You've got your baby's pastel vibe. You've got your baby's place thing there. you you've always had place thing there. you you've always had place thing there. you you've always had in in the time that I've known you kind in in the time that I've known you kind in in the time that I've known you kind of a a very Neapolitan ice cream for of a a very Neapolitan ice cream for of a a very Neapolitan ice cream for lack of a better word kind of style and lack of a better word kind of style and lack of a better word kind of style and when I mentioned before when I uh saw when I mentioned before when I uh saw when I mentioned before when I uh saw the app I immediately said this is a the app I immediately said this is a the app I immediately said this is a Bria game and I went into like the fact Bria game and I went into like the fact Bria game and I went into like the fact and I was like okay I know I saw support and I was like okay I know I saw support and I was like okay I know I saw support at Honey Bee Games and I was like okay at Honey Bee Games and I was like okay at Honey Bee Games and I was like okay Bria did this. Bria did this. Bria did this. >> How did you develop your aesthetic? Did >> How did you develop your aesthetic? Did >> How did you develop your aesthetic? Did your aesthetic immediately click with your aesthetic immediately click with your aesthetic immediately click with with Hanks? with Hanks? with Hanks? >> And where does that where does that come >> And where does that where does that come >> And where does that where does that come from? from? from? >> The the aesthetic is uh we iterated a >> The the aesthetic is uh we iterated a >> The the aesthetic is uh we iterated a ton. Like we did a ton of iteration on ton. Like we did a ton of iteration on ton. Like we did a ton of iteration on it. Um we at first wanted it to feel it. Um we at first wanted it to feel it. Um we at first wanted it to feel very like lowfi and like um almost like very like lowfi and like um almost like very like lowfi and like um almost like pink and purpley.

  11. pink and purpley. pink and purpley. >> Um but it just it just wasn't fitting. >> Um but it just it just wasn't fitting. >> Um but it just it just wasn't fitting. It wasn't fitting. Um we what was the It wasn't fitting. Um we what was the It wasn't fitting. Um we what was the point of view? I think because the point point of view? I think because the point point of view? I think because the point of view is that this being is kind of of view is that this being is kind of of view is that this being is kind of like like like uh you know someone who's just graduated uh you know someone who's just graduated uh you know someone who's just graduated college and they're still trying to like college and they're still trying to like college and they're still trying to like figure out who they are like as an figure out who they are like as an figure out who they are like as an adult. I think that's kind of the point adult. I think that's kind of the point adult. I think that's kind of the point of view that we wanted to come from and of view that we wanted to come from and of view that we wanted to come from and we wanted it to feel very like we wanted it to feel very like we wanted it to feel very like handdrawn. handdrawn. handdrawn. Um, and yeah, and then also I just I Um, and yeah, and then also I just I Um, and yeah, and then also I just I work with the same artist that I work work with the same artist that I work work with the same artist that I work with with um with Boba Story. And so we with with um with Boba Story. And so we with with um with Boba Story. And so we did we like did we like did we like >> I cannot tell you how many beans we went >> I cannot tell you how many beans we went >> I cannot tell you how many beans we went through before we landed on this bean. through before we landed on this bean. through before we landed on this bean. >> So many we have so many different beans >> So many we have so many different beans >> So many we have so many different beans that we went through and different art that we went through and different art that we went through and different art aesthetics before we landed on this one. aesthetics before we landed on this one. aesthetics before we landed on this one. Oh, wait. I'm sorry. I forgot. This is Oh, wait. I'm sorry. I forgot. This is Oh, wait. I'm sorry. I forgot. This is how we did it. I talked to like Hank had how we did it. I talked to like Hank had how we did it. I talked to like Hank had like a little link at the bottom of his like a little link at the bottom of his like a little link at the bottom of his YouTube video. So much has happened. I'm YouTube video. So much has happened. I'm YouTube video. So much has happened. I'm sorry. Like sorry. Like sorry. Like >> No, it's okay. You've been working for >> No, it's okay. You've been working for >> No, it's okay. You've been working for us. For us, this just took over the us. For us, this just took over the us. For us, this just took over the internet last week. For you, this has internet last week. For you, this has internet last week. For you, this has been a year plus of your life.

  12. been a year plus of your life. been a year plus of your life. >> Yeah. Um and I've honestly just forgot >> Yeah. Um and I've honestly just forgot >> Yeah. Um and I've honestly just forgot about like the journey cuz there there about like the journey cuz there there about like the journey cuz there there was a one-year gap because I had a was a one-year gap because I had a was a one-year gap because I had a complicated pregnancy. So, I was like complicated pregnancy. So, I was like complicated pregnancy. So, I was like basically morning sickness all day for a basically morning sickness all day for a basically morning sickness all day for a long time and I couldn't work for almost long time and I couldn't work for almost long time and I couldn't work for almost a year. a year. a year. >> Oh wow. >> Oh wow. >> Oh wow. >> And so like there's a huge gap. That's >> And so like there's a huge gap. That's >> And so like there's a huge gap. That's why a lot of like it was um it was why a lot of like it was um it was why a lot of like it was um it was delayed uh to to launch. But anyway, so delayed uh to to launch. But anyway, so delayed uh to to launch. But anyway, so what I did was Hank had put a link at what I did was Hank had put a link at what I did was Hank had put a link at the bottom of one of his YouTube videos the bottom of one of his YouTube videos the bottom of one of his YouTube videos just like saying, "Hey, does anyone use just like saying, "Hey, does anyone use just like saying, "Hey, does anyone use focus timers? focus timers? focus timers? Can you talk to someone?" It was just Can you talk to someone?" It was just Can you talk to someone?" It was just like a form like a form like a form >> and I re and I interviewed I want to say >> and I re and I interviewed I want to say >> and I re and I interviewed I want to say like 40 people like 40 people like 40 people >> and um I put together a little like >> and um I put together a little like >> and um I put together a little like interview thing and I had um like just a interview thing and I had um like just a interview thing and I had um like just a bunch of different photos of like bunch of different photos of like bunch of different photos of like aesthetics that they're drawn to aesthetics that they're drawn to aesthetics that they're drawn to aesthetics and then they would tell me aesthetics and then they would tell me aesthetics and then they would tell me which one they were drawn to. Um and I which one they were drawn to. Um and I which one they were drawn to. Um and I had a bunch of different beans and I had a bunch of different beans and I had a bunch of different beans and I asked them to choose which bean that asked them to choose which bean that asked them to choose which bean that they like the best like Yeah. So, it it they like the best like Yeah. So, it it they like the best like Yeah. So, it it was a lot of like a user research, I was a lot of like a user research, I was a lot of like a user research, I guess, to to figure out to figure this guess, to to figure out to figure this guess, to to figure out to figure this out.

  13. out. out. >> Is that I'm looking at the bean. He's >> Is that I'm looking at the bean. He's >> Is that I'm looking at the bean. He's right now he's working for the next right now he's working for the next right now he's working for the next hour. Is that his butt or is that just a hour. Is that his butt or is that just a hour. Is that his butt or is that just a line on his back? line on his back? line on his back? >> It is a butt. It is a butt. And um Hank >> It is a butt. It is a butt. And um Hank >> It is a butt. It is a butt. And um Hank requested the butt. >> Classic Hank. >> Classic Hank. >> Yeah. >> Yeah. >> Yeah. >> Yeah. That's awesome. >> Yeah. That's awesome. >> Yeah. That's awesome. >> Yeah. He actually forgot though that >> Yeah. He actually forgot though that >> Yeah. He actually forgot though that he's the one who asked for it, too. he's the one who asked for it, too. he's the one who asked for it, too. >> Really? Did the butt show up one day and >> Really? Did the butt show up one day and >> Really? Did the butt show up one day and he's like, "Wait a second. Who who who he's like, "Wait a second. Who who who he's like, "Wait a second. Who who who would ask for such a thing?" And he's would ask for such a thing?" And he's would ask for such a thing?" And he's like, "No, that was literally you." like, "No, that was literally you." like, "No, that was literally you." >> That was you. Yeah. >> That was you. Yeah. >> That was you. Yeah. >> Um, this is more technical. Um, it seems >> Um, this is more technical. Um, it seems >> Um, this is more technical. Um, it seems really high frames per second. really high frames per second. really high frames per second. >> Mhm. >> Mhm. >> Mhm. >> Are is it vector-based or are those just >> Are is it vector-based or are those just >> Are is it vector-based or are those just like did you just make a ton of like like did you just make a ton of like like did you just make a ton of like onion skin PGs? Cuz he's really smooth. onion skin PGs? Cuz he's really smooth. onion skin PGs? Cuz he's really smooth. There's no jankiness to the beam. Um, we There's no jankiness to the beam. Um, we There's no jankiness to the beam. Um, we use a software called Spine or um I have use a software called Spine or um I have use a software called Spine or um I have an animator that I work with and she an animator that I work with and she an animator that I work with and she uses a software called Spine and it's uses a software called Spine and it's uses a software called Spine and it's like a skeletal animation software. So, like a skeletal animation software. So, like a skeletal animation software. So, it's mostly like it's mostly like it's mostly like >> uh I think like rigging >> uh I think like rigging >> uh I think like rigging >> parts of PGs to skeletons and then >> parts of PGs to skeletons and then >> parts of PGs to skeletons and then moving those moving those moving those >> um moving those like just skeletons.

  14. >> um moving those like just skeletons. >> um moving those like just skeletons. >> He has a butt and a skeleton. The bean >> He has a butt and a skeleton. The bean >> He has a butt and a skeleton. The bean has all of these things. has all of these things. has all of these things. >> Yeah, the bean has a skeleton. So, we >> Yeah, the bean has a skeleton. So, we >> Yeah, the bean has a skeleton. So, we need a making of documentary on your need a making of documentary on your need a making of documentary on your YouTube that like goes through. I want YouTube that like goes through. I want YouTube that like goes through. I want to know what this guy's skeleton looks to know what this guy's skeleton looks to know what this guy's skeleton looks like cuz like now he's now he's yawning like cuz like now he's now he's yawning like cuz like now he's now he's yawning and stretching and he's like getting and stretching and he's like getting and stretching and he's like getting taller and stretching out like the the taller and stretching out like the the taller and stretching out like the the subtlety in the idol animations is subtlety in the idol animations is subtlety in the idol animations is really fun as well. really fun as well. really fun as well. >> Oh, thank you. >> Oh, thank you. >> Oh, thank you. >> Yeah. Um, one of the things that uh I >> Yeah. Um, one of the things that uh I >> Yeah. Um, one of the things that uh I was also interested in understanding and was also interested in understanding and was also interested in understanding and again more from a technical perspective again more from a technical perspective again more from a technical perspective because this is a technical podcast or because this is a technical podcast or because this is a technical podcast or at least it's supposed to be is when you at least it's supposed to be is when you at least it's supposed to be is when you go from like a,000 users to 10,000 users go from like a,000 users to 10,000 users go from like a,000 users to 10,000 users with 100,000 users. We talked when we with 100,000 users. We talked when we with 100,000 users. We talked when we were on the podcast last time about how were on the podcast last time about how were on the podcast last time about how you popped overseas like one day it was you popped overseas like one day it was you popped overseas like one day it was like everyone in Malaysia if I recall like everyone in Malaysia if I recall like everyone in Malaysia if I recall like loved your app or something. Um, like loved your app or something. Um, like loved your app or something. Um, but if you're going to throw the full but if you're going to throw the full but if you're going to throw the full like weight of the Green Brothers like weight of the Green Brothers like weight of the Green Brothers against an app, you could have like against an app, you could have like against an app, you could have like uploaded it to the app store on a uploaded it to the app store on a uploaded it to the app store on a Monday, Monday, Monday, >> then they do a YouTube or whatever or >> then they do a YouTube or whatever or >> then they do a YouTube or whatever or Tik Tok on Tuesday and then Wednesday Tik Tok on Tuesday and then Wednesday Tik Tok on Tuesday and then Wednesday you have not only a million like uh you have not only a million like uh you have not only a million like uh users, but maybe a million crashes and users, but maybe a million crashes and users, but maybe a million crashes and maybe a crashing bug. how this feels maybe a crashing bug. how this feels maybe a crashing bug. how this feels like it launched under the internet last like it launched under the internet last like it launched under the internet last week, became the number one app in both week, became the number one app in both week, became the number one app in both Android and iOS. Like overnight success Android and iOS. Like overnight success Android and iOS. Like overnight success in a day, but like we said, it's been a in a day, but like we said, it's been a in a day, but like we said, it's been a year of your life, year plus of your year of your life, year plus of your year of your life, year plus of your life. How did has this been out longer life. How did has this been out longer life. How did has this been out longer than just a week? And how did you manage than just a week? And how did you manage than just a week? And how did you manage like crashes and ramping up and things like crashes and ramping up and things like crashes and ramping up and things like that?

  15. like that? like that? >> Um, we did a soft launch. So, we at the >> Um, we did a soft launch. So, we at the >> Um, we did a soft launch. So, we at the end of July, we just kind of turned it end of July, we just kind of turned it end of July, we just kind of turned it on on the app store and uh there were on on the app store and uh there were on on the app store and uh there were there were bugs for there were bugs for there were bugs for there were bugs for there were bugs for there were bugs for sure. And then Hank posted on his sure. And then Hank posted on his sure. And then Hank posted on his YouTube uh posts. So, those don't get YouTube uh posts. So, those don't get YouTube uh posts. So, those don't get that much visibility. that much visibility. that much visibility. >> Oh, shorts. The little ones. >> Oh, shorts. The little ones. >> Oh, shorts. The little ones. >> Um no, like posts like >> Um no, like posts like >> Um no, like posts like >> Oh, like stories. >> Oh, like stories. >> Oh, like stories. >> Community posts. >> Community posts. >> Community posts. >> Oh, community post like the little >> Oh, community post like the little >> Oh, community post like the little YouTube blog thing. YouTube blog thing. YouTube blog thing. >> Yeah. Yeah. So, just a community post >> Yeah. Yeah. So, just a community post >> Yeah. Yeah. So, just a community post and we got a um a few thousand downloads and we got a um a few thousand downloads and we got a um a few thousand downloads and we got so much feedback based on and we got so much feedback based on and we got so much feedback based on like um we got a bunch of feedback just like um we got a bunch of feedback just like um we got a bunch of feedback just from the initial launch and there were a from the initial launch and there were a from the initial launch and there were a couple things that people had really big couple things that people had really big couple things that people had really big problems with and a lot of assumptions problems with and a lot of assumptions problems with and a lot of assumptions that I made that were like, oh yeah, that I made that were like, oh yeah, that I made that were like, oh yeah, that was wrong. That was my bad on on that was wrong. That was my bad on on that was wrong. That was my bad on on that part. But that was it was that part. But that was it was that part. But that was it was intentional for us to do a soft launch intentional for us to do a soft launch intentional for us to do a soft launch though because we wanted to have a though because we wanted to have a though because we wanted to have a little bit of time to iterate on it and little bit of time to iterate on it and little bit of time to iterate on it and like get feedback before telling like get feedback before telling like get feedback before telling everyone about it because um yeah everyone about it because um yeah everyone about it because um yeah >> was it about feedback? This is just I'm >> was it about feedback? This is just I'm >> was it about feedback? This is just I'm thinking about how I would think about thinking about how I would think about thinking about how I would think about this and you know you've been a games this and you know you've been a games this and you know you've been a games developer for many many years and you developer for many many years and you developer for many many years and you have far more experience than I do but have far more experience than I do but have far more experience than I do but my paranoia would be like a crash or a my paranoia would be like a crash or a my paranoia would be like a crash or a startup crash or something I couldn't startup crash or something I couldn't startup crash or something I couldn't get myself out of. When you say get myself out of. When you say get myself out of. When you say feedback, were you worried about feedback, were you worried about feedback, were you worried about stability and things like that and stability and things like that and stability and things like that and crashes and bugs or were you thinking crashes and bugs or were you thinking crashes and bugs or were you thinking about like actual feedback like I won't about like actual feedback like I won't about like actual feedback like I won't use this because the bean has a butt?

  16. use this because the bean has a butt? use this because the bean has a butt? >> Both. Both for sure. But I I've had beta >> Both. Both for sure. But I I've had beta >> Both. Both for sure. But I I've had beta testers. I've had about a hundred um 100 testers. I've had about a hundred um 100 testers. I've had about a hundred um 100 beta testers in a Discord for um for the beta testers in a Discord for um for the beta testers in a Discord for um for the past year and I've been iterating. They past year and I've been iterating. They past year and I've been iterating. They all have different devices, but um I at all have different devices, but um I at all have different devices, but um I at least and crashing was something that we least and crashing was something that we least and crashing was something that we were really concerned about in the were really concerned about in the were really concerned about in the beginning and there were some things beginning and there were some things beginning and there were some things that came up, but like there isn't a lot that came up, but like there isn't a lot that came up, but like there isn't a lot in the app that can crash luckily. in the app that can crash luckily. in the app that can crash luckily. >> Um well, there is one crashing bug that >> Um well, there is one crashing bug that >> Um well, there is one crashing bug that I'm working on right now, but it only I'm working on right now, but it only I'm working on right now, but it only affects people who are on iOS 15. So affects people who are on iOS 15. So affects people who are on iOS 15. So >> Oh, wow. Yeah. Yeah. It's only people >> Oh, wow. Yeah. Yeah. It's only people >> Oh, wow. Yeah. Yeah. It's only people who are on iOS 15 that it um that it who are on iOS 15 that it um that it who are on iOS 15 that it um that it doesn't work for. But everyone else it doesn't work for. But everyone else it doesn't work for. But everyone else it should be okay. should be okay. should be okay. >> Um so yeah, but that it's not it's not >> Um so yeah, but that it's not it's not >> Um so yeah, but that it's not it's not that many people, but I am I do still that many people, but I am I do still that many people, but I am I do still want to fix it for them. But we don't want to fix it for them. But we don't want to fix it for them. But we don't connect to the internet, so there's not connect to the internet, so there's not connect to the internet, so there's not a lot that can crash there. We don't a lot that can crash there. We don't a lot that can crash there. We don't have ads, which is a huge thing for have ads, which is a huge thing for have ads, which is a huge thing for crashing. We don't use many third party crashing. We don't use many third party crashing. We don't use many third party libraries, so that's there. And the only libraries, so that's there. And the only libraries, so that's there. And the only ones that we use are like very stable.

  17. ones that we use are like very stable. ones that we use are like very stable. So yeah, So yeah, So yeah, >> the just out of curiosity cuz it's >> the just out of curiosity cuz it's >> the just out of curiosity cuz it's fascinating like you say you have a bug fascinating like you say you have a bug fascinating like you say you have a bug right now on iOS 15. Is it a screen time right now on iOS 15. Is it a screen time right now on iOS 15. Is it a screen time bug or is it something is it just the bug or is it something is it just the bug or is it something is it just the way that iOS 15 like draws to the screen way that iOS 15 like draws to the screen way that iOS 15 like draws to the screen or something more obscure? or something more obscure? or something more obscure? >> Uh it's a screen the screen time API bug >> Uh it's a screen the screen time API bug >> Uh it's a screen the screen time API bug um for deep focus mode. So, um, in the um for deep focus mode. So, um, in the um for deep focus mode. So, um, in the app we have something called deep focus app we have something called deep focus app we have something called deep focus mode where it actually turns off all the mode where it actually turns off all the mode where it actually turns off all the apps or it locks all of the apps on your apps or it locks all of the apps on your apps or it locks all of the apps on your phone. Um, and phone. Um, and phone. Um, and even though that is available for iOS even though that is available for iOS even though that is available for iOS 15, uh, I think in the in iOS 16 they 15, uh, I think in the in iOS 16 they 15, uh, I think in the in iOS 16 they completely changed like how to request completely changed like how to request completely changed like how to request the screen time API authorization. the screen time API authorization. the screen time API authorization. >> Mhm. and so it just crashes. >> Mhm. and so it just crashes. >> Mhm. and so it just crashes. So, um yeah, it is kind of it is kind of So, um yeah, it is kind of it is kind of So, um yeah, it is kind of it is kind of like an iOS bug, but I like I have to like an iOS bug, but I like I have to like an iOS bug, but I like I have to fix it. So, it's basically if someone fix it. So, it's basically if someone fix it. So, it's basically if someone has iOS 15, has iOS 15, has iOS 15, >> you have to detect it and figure out >> you have to detect it and figure out >> you have to detect it and figure out what to do. Yeah.

  18. what to do. Yeah. what to do. Yeah. >> Yeah. >> Yeah. >> Yeah. >> Interesting. I when that was I thought I >> Interesting. I when that was I thought I >> Interesting. I when that was I thought I knew my phone like I'm an iOS person. knew my phone like I'm an iOS person. knew my phone like I'm an iOS person. I've had an iPhone for since jump. Um, I've had an iPhone for since jump. Um, I've had an iPhone for since jump. Um, and when when the when the bean decided and when when the when the bean decided and when when the when the bean decided to ask my machine for focus time, it to ask my machine for focus time, it to ask my machine for focus time, it popped up a dialogue I had never seen popped up a dialogue I had never seen popped up a dialogue I had never seen before. before. before. >> Mhm. >> Mhm. >> Mhm. >> Like I thought I knew my machine. I I >> Like I thought I knew my machine. I I >> Like I thought I knew my machine. I I use this phone and I use all the apps. use this phone and I use all the apps. use this phone and I use all the apps. I'm an enthusiast. And it says, "Can my I'm an enthusiast. And it says, "Can my I'm an enthusiast. And it says, "Can my focus friend have access to your screen focus friend have access to your screen focus friend have access to your screen time?" And I'm like, "What? Third party time?" And I'm like, "What? Third party time?" And I'm like, "What? Third party apps can talk to focused can talk to um apps can talk to focused can talk to um apps can talk to focused can talk to um uh what's what's the on screen time?" uh what's what's the on screen time?" uh what's what's the on screen time?" >> Yeah, screen time. >> Yeah, screen time. >> Yeah, screen time. >> I had no idea that was a thing. That's >> I had no idea that was a thing. That's >> I had no idea that was a thing. That's just a delightful little thing to like just a delightful little thing to like just a delightful little thing to like turn on. Are there a lot of apps that do turn on. Are there a lot of apps that do turn on. Are there a lot of apps that do that kind of work? that kind of work? that kind of work? >> Yeah, there are. And actually they >> Yeah, there are. And actually they >> Yeah, there are. And actually they they interact with there is a bug where they interact with there is a bug where they interact with there is a bug where if some of them are like running at the if some of them are like running at the if some of them are like running at the same time like same time like same time like >> Apple confused. Yeah, there's I think >> Apple confused. Yeah, there's I think >> Apple confused. Yeah, there's I think that this I'm so proud of solving this that this I'm so proud of solving this that this I'm so proud of solving this bug and since this is a technical bug and since this is a technical bug and since this is a technical podcast, can I please talk about it?

  19. podcast, can I please talk about it? podcast, can I please talk about it? >> Let's go. Okay, so I h I was almost in >> Let's go. Okay, so I h I was almost in >> Let's go. Okay, so I h I was almost in tears because I could not fix this bug. tears because I could not fix this bug. tears because I could not fix this bug. Mostly because I couldn't reproduce it. Mostly because I couldn't reproduce it. Mostly because I couldn't reproduce it. I think that those are the ones that I think that those are the ones that I think that those are the ones that really just like mess with you because really just like mess with you because really just like mess with you because um so basically in focus friend you can um so basically in focus friend you can um so basically in focus friend you can turn all the apps on locked while you're turn all the apps on locked while you're turn all the apps on locked while you're focusing, right? And Apple has a way to focusing, right? And Apple has a way to focusing, right? And Apple has a way to like um to to do this and it chooses like um to to do this and it chooses like um to to do this and it chooses which apps are um based on your screen which apps are um based on your screen which apps are um based on your screen time settings. It'll choose apps like time settings. It'll choose apps like time settings. It'll choose apps like your settings, your health app, whatever your settings, your health app, whatever your settings, your health app, whatever that are always going to be available. that are always going to be available. that are always going to be available. They we are not going to block this no They we are not going to block this no They we are not going to block this no matter what. Right? For some reason, we matter what. Right? For some reason, we matter what. Right? For some reason, we are getting so many emails saying are getting so many emails saying are getting so many emails saying Instagram is not being blocked and Instagram is not being blocked and Instagram is not being blocked and that's the that's the app that I need to that's the that's the app that I need to that's the that's the app that I need to be blocked. YouTube is not being be blocked. YouTube is not being be blocked. YouTube is not being blocked. Tik Tok is not being blocked, blocked. Tik Tok is not being blocked, blocked. Tik Tok is not being blocked, but it's not consistent. It's blocky on but it's not consistent. It's blocky on but it's not consistent. It's blocky on my phone. It blocks on a lot of people's my phone. It blocks on a lot of people's my phone. It blocks on a lot of people's phones, but it's not consistent. Some phones, but it's not consistent. Some phones, but it's not consistent. Some people Instagram is just not being people Instagram is just not being people Instagram is just not being blocked. And they're like, "That's the blocked. And they're like, "That's the blocked. And they're like, "That's the distracting one. I even purchased the I distracting one. I even purchased the I distracting one. I even purchased the I I even purchased a lifetime um a I even purchased a lifetime um a I even purchased a lifetime um a lifetime whatever so that we can so I lifetime whatever so that we can so I lifetime whatever so that we can so I can block it and it's still not being can block it and it's still not being can block it and it's still not being blocked." I was losing it. I was losing blocked." I was losing it. I was losing blocked." I was losing it. I was losing it not being able to fix this. And I was it not being able to fix this. And I was it not being able to fix this. And I was like, I cannot figure out. I cannot like, I cannot figure out. I cannot like, I cannot figure out. I cannot replicate it. I was emailing everyone I replicate it. I was emailing everyone I replicate it. I was emailing everyone I know at Apple. I'm like, I can't I know at Apple. I'm like, I can't I know at Apple. I'm like, I can't I cannot figure this out. But I just cannot figure this out. But I just cannot figure this out. But I just solved it. The reason that Instagram was

  20. solved it. The reason that Instagram was solved it. The reason that Instagram was not being blocked is because um if you not being blocked is because um if you not being blocked is because um if you have like app limits like, oh, I only have like app limits like, oh, I only have like app limits like, oh, I only want to use Instagram for 20 minutes a want to use Instagram for 20 minutes a want to use Instagram for 20 minutes a day, something like that. If you ever day, something like that. If you ever day, something like that. If you ever click Do you use those? click Do you use those? click Do you use those? >> Yeah, I do. I use I have 15 minutes on >> Yeah, I do. I use I have 15 minutes on >> Yeah, I do. I use I have 15 minutes on my Instagram. my Instagram. my Instagram. >> Yeah. If you click ignore for today, >> Yeah. If you click ignore for today, >> Yeah. If you click ignore for today, >> it gives Apple it Apple it gives your >> it gives Apple it Apple it gives your >> it gives Apple it Apple it gives your whole phone a free pass for Instagram whole phone a free pass for Instagram whole phone a free pass for Instagram the entire day. the entire day. the entire day. >> That's so dumb. I assumed that Instagram >> That's so dumb. I assumed that Instagram >> That's so dumb. I assumed that Instagram had their own internal screen time had their own internal screen time had their own internal screen time measure and they were not using apples. measure and they were not using apples. measure and they were not using apples. >> Mm- >> Mm- >> Mm- >> That's That's insane. That's so not >> That's That's insane. That's so not >> That's That's insane. That's so not obvious. I assumed that there were two obvious. I assumed that there were two obvious. I assumed that there were two levels of screen time. I thought there levels of screen time. I thought there levels of screen time. I thought there was the Apple outside one and then the was the Apple outside one and then the was the Apple outside one and then the Instagram inside one. Instagram inside one. Instagram inside one. >> It's only controlled by Apple. So, >> It's only controlled by Apple. So, >> It's only controlled by Apple. So, everyone who was hitting that bug had everyone who was hitting that bug had everyone who was hitting that bug had hit ignore for today. hit ignore for today. hit ignore for today. >> Mhm. >> Mhm. >> Mhm. >> And you can't override that. >> And you can't override that. >> And you can't override that. >> No, I can't override that because like >> No, I can't override that because like >> No, I can't override that because like Apple can't can't even because even if Apple can't can't even because even if Apple can't can't even because even if you turn off like even if you turn off you turn off like even if you turn off you turn off like even if you turn off that um that setting like you remove it that um that setting like you remove it that um that setting like you remove it at from your app limits. It's like a at from your app limits. It's like a at from your app limits. It's like a system level thing that this has a system level thing that this has a system level thing that this has a bypass for the for the day for what's bypass for the for the day for what's bypass for the for the day for what's called manage store shield. It's just called manage store shield. It's just called manage store shield. It's just called a shield. like called a shield. like called a shield. like >> no Apple sh it will not um be blocked by >> no Apple sh it will not um be blocked by >> no Apple sh it will not um be blocked by any Apple shield.

  21. any Apple shield. any Apple shield. >> So how okay so you said you fixed it. >> So how okay so you said you fixed it. >> So how okay so you said you fixed it. How do you fix that? Do you pop up and How do you fix that? Do you pop up and How do you fix that? Do you pop up and let them know? Do you inform the user let them know? Do you inform the user let them know? Do you inform the user what they need to not do? How do you what they need to not do? How do you what they need to not do? How do you solve that? solve that? solve that? >> Yeah I I mean like in my opinion we are >> Yeah I I mean like in my opinion we are >> Yeah I I mean like in my opinion we are a focus app and we're trying to help you a focus app and we're trying to help you a focus app and we're trying to help you like stay off of your distracting apps. like stay off of your distracting apps. like stay off of your distracting apps. If you clicked ignore for today, we have If you clicked ignore for today, we have If you clicked ignore for today, we have to basically just tell them don't do to basically just tell them don't do to basically just tell them don't do that. You know that. You know that. You know >> you're holding it wrong. Very typical >> you're holding it wrong. Very typical >> you're holding it wrong. Very typical Apple answer. Apple answer. Apple answer. >> Yeah. Is that you're >> Yeah. Is that you're >> Yeah. Is that you're >> Don't touch your microphone right here. >> Don't touch your microphone right here. >> Don't touch your microphone right here. Sorry. Sorry. Sorry. >> Oh, I'm sorry. I didn't realize that was >> Oh, I'm sorry. I didn't realize that was >> Oh, I'm sorry. I didn't realize that was a microphone. I'm sorry. a microphone. I'm sorry. a microphone. I'm sorry. >> Um, yeah. Um, the >> Um, yeah. Um, the >> Um, yeah. Um, the Yes. Yes. Yes. basically basically basically the whole point of the app is to not use the whole point of the app is to not use the whole point of the app is to not use distracting apps. So, if you're going to distracting apps. So, if you're going to distracting apps. So, if you're going to set a limit, you should probably abide set a limit, you should probably abide set a limit, you should probably abide by it by it by it >> type of thing. >> type of thing. >> type of thing. >> So, >> So, >> So, >> okay. So, speaking of obscure apps and >> okay. So, speaking of obscure apps and >> okay. So, speaking of obscure apps and secure obscure things. So, you know, I'm secure obscure things. So, you know, I'm secure obscure things. So, you know, I'm diabetic and I have two apps on my phone diabetic and I have two apps on my phone diabetic and I have two apps on my phone that run in the background. My blood that run in the background. My blood that run in the background. My blood sugar meter and my pump. sugar meter and my pump. sugar meter and my pump. >> Those are always allowed. They never >> Those are always allowed. They never >> Those are always allowed. They never ever can be like turned off.

  22. ever can be like turned off. ever can be like turned off. >> Could this accidentally turn those off >> Could this accidentally turn those off >> Could this accidentally turn those off or where do I say you must always allow or where do I say you must always allow or where do I say you must always allow these two medical apps to run? these two medical apps to run? these two medical apps to run? >> Yes. So, uh, we what I'm I might >> Yes. So, uh, we what I'm I might >> Yes. So, uh, we what I'm I might actually add this into the app actually add this into the app actually add this into the app specifically specifically specifically >> so people know this, but, um, if you go >> so people know this, but, um, if you go >> so people know this, but, um, if you go to settings, screen time, there is a, to settings, screen time, there is a, to settings, screen time, there is a, um, an always allowed setting, and you um, an always allowed setting, and you um, an always allowed setting, and you should add your medical apps there to be should add your medical apps there to be should add your medical apps there to be always allowed because I wouldn't want always allowed because I wouldn't want always allowed because I wouldn't want people to have to pay for those to people to have to pay for those to people to have to pay for those to always be allowed. Um and I as much as always be allowed. Um and I as much as always be allowed. Um and I as much as we can add those as like always allowed we can add those as like always allowed we can add those as like always allowed on our end but there are different apps on our end but there are different apps on our end but there are different apps and also like our API is not always the and also like our API is not always the and also like our API is not always the most stable. So if there's ever any most stable. So if there's ever any most stable. So if there's ever any interaction with uh so there's another interaction with uh so there's another interaction with uh so there's another app called Opel. app called Opel. app called Opel. >> Mhm. >> Mhm. >> Mhm. >> So it does the opposite of what focus >> So it does the opposite of what focus >> So it does the opposite of what focus friend does. So with Opal, you can just friend does. So with Opal, you can just friend does. So with Opal, you can just set specific apps to be blocked for um set specific apps to be blocked for um set specific apps to be blocked for um for a certain amount of time, which we for a certain amount of time, which we for a certain amount of time, which we are adding. But if you have both of are adding. But if you have both of are adding. But if you have both of those running at the same time, Apple those running at the same time, Apple those running at the same time, Apple just gets confused like the the API just just gets confused like the the API just just gets confused like the the API just gets confused and just shut all the apps gets confused and just shut all the apps gets confused and just shut all the apps off.

  23. off. off. >> Mhm. >> Mhm. >> Mhm. >> So there's no allowing on either side on >> So there's no allowing on either side on >> So there's no allowing on either side on Opal's side or on our side. There's no Opal's side or on our side. There's no Opal's side or on our side. There's no allow list. allow list. allow list. >> Okay. So, I'm looking at that right now >> Okay. So, I'm looking at that right now >> Okay. So, I'm looking at that right now and I just literally went setting screen and I just literally went setting screen and I just literally went setting screen time always allowed and now I have phone time always allowed and now I have phone time always allowed and now I have phone messages, FaceTime, maps, and my two messages, FaceTime, maps, and my two messages, FaceTime, maps, and my two medical apps. medical apps. medical apps. >> And that's all I got to do. >> And that's all I got to do. >> And that's all I got to do. >> That's cool. I like that that there's no >> That's cool. I like that that there's no >> That's cool. I like that that there's no like certainly I wouldn't want to have like certainly I wouldn't want to have like certainly I wouldn't want to have to pay to go and do something like that. to pay to go and do something like that. to pay to go and do something like that. Another thing that I worry about with Another thing that I worry about with Another thing that I worry about with focus apps is that what if it got itself focus apps is that what if it got itself focus apps is that what if it got itself confused and then locked all my apps and confused and then locked all my apps and confused and then locked all my apps and then maybe I deleted it or like every then maybe I deleted it or like every then maybe I deleted it or like every all my apps are grayed out and I'm in a all my apps are grayed out and I'm in a all my apps are grayed out and I'm in a always locked state. Is that possible? always locked state. Is that possible? always locked state. Is that possible? >> That did happen. And so that was >> That did happen. And so that was >> That did happen. And so that was actually, thank you for reminding me, so actually, thank you for reminding me, so actually, thank you for reminding me, so much has happened in the past few week much has happened in the past few week much has happened in the past few week uh in the past few weeks that that was uh in the past few weeks that that was uh in the past few weeks that that was also a big bug when we did our soft also a big bug when we did our soft also a big bug when we did our soft launch. Like it was locking people out launch. Like it was locking people out launch. Like it was locking people out of their entire phone. of their entire phone. of their entire phone. >> Um yeah, >> Um yeah, >> Um yeah, >> that I fixed it. I don't remember how I >> that I fixed it. I don't remember how I >> that I fixed it. I don't remember how I fixed it, but I know. So, the workaround fixed it, but I know. So, the workaround fixed it, but I know. So, the workaround if it happens is that you just go to if it happens is that you just go to if it happens is that you just go to your settings, screen time, scroll down your settings, screen time, scroll down your settings, screen time, scroll down to apps that have access, and then just to apps that have access, and then just to apps that have access, and then just revoke access revoke access revoke access >> um from Focus Run, and then it'll it'll >> um from Focus Run, and then it'll it'll >> um from Focus Run, and then it'll it'll um unshield all of the all the apps. One um unshield all of the all the apps. One um unshield all of the all the apps. One compliment I wanted to give you was that compliment I wanted to give you was that compliment I wanted to give you was that when I was using it yesterday, I was at when I was using it yesterday, I was at when I was using it yesterday, I was at an event and I noticed that it went into an event and I noticed that it went into an event and I noticed that it went into um the dynamic island, which is the top um the dynamic island, which is the top um the dynamic island, which is the top part of the iPhone and it also started part of the iPhone and it also started part of the iPhone and it also started what's called a live activity.

  24. what's called a live activity. what's called a live activity. >> Sometimes apps that work crossplatform >> Sometimes apps that work crossplatform >> Sometimes apps that work crossplatform that work on iOS and Android, that work on iOS and Android, that work on iOS and Android, >> for lack of a better word, suck on both >> for lack of a better word, suck on both >> for lack of a better word, suck on both rather than be awesome on both. But rather than be awesome on both. But rather than be awesome on both. But you're actually checking and and you're actually checking and and you're actually checking and and lighting up and you're doing the best lighting up and you're doing the best lighting up and you're doing the best thing that one could do. And I'm always thing that one could do. And I'm always thing that one could do. And I'm always I'm easily impressed if you do a live I'm easily impressed if you do a live I'm easily impressed if you do a live activity or dynamic island that means activity or dynamic island that means activity or dynamic island that means you care about iPhone and like you want you care about iPhone and like you want you care about iPhone and like you want to use the iPhone to use the iPhone to use the iPhone >> to to its fullest. So I thought that was >> to to its fullest. So I thought that was >> to to its fullest. So I thought that was really cool that your app is awesome on really cool that your app is awesome on really cool that your app is awesome on both Android and iOS. Was that a both Android and iOS. Was that a both Android and iOS. Was that a conscious decision as well or is that conscious decision as well or is that conscious decision as well or is that just you've always been doing that? just you've always been doing that? just you've always been doing that? >> That was a conscious decision. Um, we >> That was a conscious decision. Um, we >> That was a conscious decision. Um, we did not have we did not have those did not have we did not have those did not have we did not have those things before and it was a pretty big things before and it was a pretty big things before and it was a pretty big complaint and for a long time I just complaint and for a long time I just complaint and for a long time I just kind of told myself I can't do it. I kind of told myself I can't do it. I kind of told myself I can't do it. I can't do it. And then I just kind of can't do it. And then I just kind of can't do it. And then I just kind of buckled down and was like I'm going to buckled down and was like I'm going to buckled down and was like I'm going to do it. I'm going to do it. I'm going to do it. I'm going to do it. I'm going to do it. I'm going to do it. I'm going to write native. So um so the app is made write native. So um so the app is made write native. So um so the app is made in Unity which is a crossplatform um in Unity which is a crossplatform um in Unity which is a crossplatform um tool and I had to create bridges that go tool and I had to create bridges that go tool and I had to create bridges that go to native and then I just wrote so I to native and then I just wrote so I to native and then I just wrote so I would just like open Xcode write native would just like open Xcode write native would just like open Xcode write native code and then kind of like and then um code and then kind of like and then um code and then kind of like and then um plug it back into Unity. So I I've had plug it back into Unity. So I I've had plug it back into Unity. So I I've had to do both native Android and iOS which to do both native Android and iOS which to do both native Android and iOS which I've done um like my background what was I've done um like my background what was I've done um like my background what was in both native iOS and Android before I in both native iOS and Android before I in both native iOS and Android before I started doing games. So, yeah.

  25. started doing games. So, yeah. started doing games. So, yeah. >> When right now I'm in focus mode and it >> When right now I'm in focus mode and it >> When right now I'm in focus mode and it says focus with bean on the uh on the says focus with bean on the uh on the says focus with bean on the uh on the main screen. It's pretty spartan. Did main screen. It's pretty spartan. Did main screen. It's pretty spartan. Did you consciously decide not to put a you consciously decide not to put a you consciously decide not to put a picture of the bean in the live activity picture of the bean in the live activity picture of the bean in the live activity so that not to distract me? I'm just so that not to distract me? I'm just so that not to distract me? I'm just wondering like what you're allowed to wondering like what you're allowed to wondering like what you're allowed to draw in there. draw in there. draw in there. >> No, I actually wanted to put that there. >> No, I actually wanted to put that there. >> No, I actually wanted to put that there. Um it's just really hard. Um it's just really hard. Um it's just really hard. >> Okay. >> Okay. >> Okay. >> It was just going to it was just more >> It was just going to it was just more >> It was just going to it was just more more work and I was like I don't know more work and I was like I don't know more work and I was like I don't know how much uh if the juice is worth the how much uh if the juice is worth the how much uh if the juice is worth the squeeze if if that makes sense. Right squeeze if if that makes sense. Right squeeze if if that makes sense. Right now, I would love to add more to the now, I would love to add more to the now, I would love to add more to the live activity, but like even just live activity, but like even just live activity, but like even just getting that and having the timer um bar getting that and having the timer um bar getting that and having the timer um bar go down like that took a long time go down like that took a long time go down like that took a long time because because because >> yeah, it just it was like really tiny. I >> yeah, it just it was like really tiny. I >> yeah, it just it was like really tiny. I wanted it to be bigger. Yeah, that that wanted it to be bigger. Yeah, that that wanted it to be bigger. Yeah, that that took a long time. And um took a long time. And um took a long time. And um >> we have bean customizations like we have >> we have bean customizations like we have >> we have bean customizations like we have different skins and I'm like what if different skins and I'm like what if different skins and I'm like what if that picture is not the bean that you that picture is not the bean that you that picture is not the bean that you >> oh goodness >> oh goodness >> oh goodness >> that you have? And so yeah, it just it >> that you have? And so yeah, it just it >> that you have? And so yeah, it just it starts to um bloat and and feature starts to um bloat and and feature starts to um bloat and and feature creep, you know, and I'm the only one creep, you know, and I'm the only one creep, you know, and I'm the only one working on this, so it's not um I don't working on this, so it's not um I don't working on this, so it's not um I don't have a team to be like, "Hey, you work have a team to be like, "Hey, you work have a team to be like, "Hey, you work on a live activity and make this on a live activity and make this on a live activity and make this happen."

  26. happen." happen." >> So does um Did you think it would get >> So does um Did you think it would get >> So does um Did you think it would get this big? this big? this big? >> Not at all. >> Not at all. >> Not at all. >> This thing popped and it popped in a way >> This thing popped and it popped in a way >> This thing popped and it popped in a way almost like it was the perfect moment. almost like it was the perfect moment. almost like it was the perfect moment. Everyone's stressed out. Everything Everyone's stressed out. Everything Everyone's stressed out. Everything sucks. Everyone's just like tense. sucks. Everyone's just like tense. sucks. Everyone's just like tense. Everyone's walking around on edge. Everyone's walking around on edge. Everyone's walking around on edge. >> We We needed a bean >> We We needed a bean >> We We needed a bean >> to like tell us to chill out. It just >> to like tell us to chill out. It just >> to like tell us to chill out. It just seems like Hank picked the perfect time seems like Hank picked the perfect time seems like Hank picked the perfect time to launch it. And to launch it. And to launch it. And >> I mean there's kind of luck. You know, >> I mean there's kind of luck. You know, >> I mean there's kind of luck. You know, we've talked about you and I have talked we've talked about you and I have talked we've talked about you and I have talked about luck is opportunity plus being about luck is opportunity plus being about luck is opportunity plus being prepared. prepared. prepared. >> Yeah. >> Yeah. >> Yeah. >> Like you just happen to have dinner. He >> Like you just happen to have dinner. He >> Like you just happen to have dinner. He you happen to hang out. He happened to you happen to hang out. He happened to you happen to hang out. He happened to have this idea. You happen to have have this idea. You happen to have have this idea. You happen to have experience in games. Like there's so experience in games. Like there's so experience in games. Like there's so much quote unquote luck which is you much quote unquote luck which is you much quote unquote luck which is you being ready for this opportunity and being ready for this opportunity and being ready for this opportunity and then them making it happen and now you then them making it happen and now you then them making it happen and now you have this collaboration that's got to have this collaboration that's got to have this collaboration that's got to feel amazing and the fact that it popped feel amazing and the fact that it popped feel amazing and the fact that it popped so much is insane. Like you beat open AI so much is insane. Like you beat open AI so much is insane. Like you beat open AI for like a couple of days. for like a couple of days. for like a couple of days. >> I like I cannot like overstate how like >> I like I cannot like overstate how like >> I like I cannot like overstate how like I had no idea this was going to happen. I had no idea this was going to happen. I had no idea this was going to happen. Like we were hoping to get like we're oh Like we were hoping to get like we're oh Like we were hoping to get like we're oh my god if we get like a 100,000 users my god if we get like a 100,000 users my god if we get like a 100,000 users that would be like so that like that's that would be like so that like that's that would be like so that like that's like a such a win right like that would like a such a win right like that would like a such a win right like that would be such a win. Um and like even a be such a win. Um and like even a be such a win. Um and like even a 100,000 users in a month would be also 100,000 users in a month would be also 100,000 users in a month would be also just be like such a win. And we we just just be like such a win. And we we just just be like such a win. And we we just didn't think it would be this big. And didn't think it would be this big. And didn't think it would be this big. And like to piggy back off your luck thing.

  27. like to piggy back off your luck thing. like to piggy back off your luck thing. So we were supposed to launch last July So we were supposed to launch last July So we were supposed to launch last July like like like >> a year ago. >> a year ago. >> a year ago. >> Yeah. So we were supposed to launch last >> Yeah. So we were supposed to launch last >> Yeah. So we were supposed to launch last July but then I got pregnant and got and July but then I got pregnant and got and July but then I got pregnant and got and I was way too sick. I could not handle I was way too sick. I could not handle I was way too sick. I could not handle it. But so much has happened between it. But so much has happened between it. But so much has happened between that time. So there was an election last that time. So there was an election last that time. So there was an election last year that totally ch like I think people year that totally ch like I think people year that totally ch like I think people were just really focused on that during were just really focused on that during were just really focused on that during that time too. And on top of that um that time too. And on top of that um that time too. And on top of that um Marquez u Marquez Brownley also released Marquez u Marquez Brownley also released Marquez u Marquez Brownley also released his app panels his app panels his app panels >> which quite poorly. Yes. >> which quite poorly. Yes. >> which quite poorly. Yes. >> He pissed a lot of people off and it >> He pissed a lot of people off and it >> He pissed a lot of people off and it really changed the discussion around really changed the discussion around really changed the discussion around apps and what a free app and an app with apps and what a free app and an app with apps and what a free app and an app with inapp purchases should look like. inapp purchases should look like. inapp purchases should look like. >> Yeah. And there were a lot of complaints >> Yeah. And there were a lot of complaints >> Yeah. And there were a lot of complaints that I thought were a little um that I thought were a little um that I thought were a little um I I I was like, "Oh, you probably just I I I was like, "Oh, you probably just I I I was like, "Oh, you probably just don't understand apps." But what I what don't understand apps." But what I what don't understand apps." But what I what I took away from that is the creator's I took away from that is the creator's I took away from that is the creator's reputation matters so much to like what reputation matters so much to like what reputation matters so much to like what decisions that you make. So they had an decisions that you make. So they had an decisions that you make. So they had an option to like if you watch an ad then option to like if you watch an ad then option to like if you watch an ad then you get like um then you get one like a you get like um then you get one like a you get like um then you get one like a wallpaper or something right? So if you wallpaper or something right? So if you wallpaper or something right? So if you have that you have to collect user data have that you have to collect user data have that you have to collect user data and people really did not like that.

  28. and people really did not like that. and people really did not like that. They really did not like that. And I They really did not like that. And I They really did not like that. And I think and that even came up in my think and that even came up in my think and that even came up in my discussions when I was talking to discussions when I was talking to discussions when I was talking to customers or or not customers when I was customers or or not customers when I was customers or or not customers when I was talking to the people who used uh like talking to the people who used uh like talking to the people who used uh like my user research way in the beginning. my user research way in the beginning. my user research way in the beginning. They said how much they care about like They said how much they care about like They said how much they care about like their data and privacy and things like their data and privacy and things like their data and privacy and things like that. And so I had to come to Hank and that. And so I had to come to Hank and that. And so I had to come to Hank and be like, "Hey, I care about your be like, "Hey, I care about your be like, "Hey, I care about your reputation. I know we would like to hit reputation. I know we would like to hit reputation. I know we would like to hit a certain income on this to like make a certain income on this to like make a certain income on this to like make this feel worth it." because like we this feel worth it." because like we this feel worth it." because like we didn't neither of us got paid to make didn't neither of us got paid to make didn't neither of us got paid to make this app. Like it was just like a labor this app. Like it was just like a labor this app. Like it was just like a labor of love for us. Um but I was like, "Hey, of love for us. Um but I was like, "Hey, of love for us. Um but I was like, "Hey, we could make more, but I think based on we could make more, but I think based on we could make more, but I think based on your reputation, we should not do this." your reputation, we should not do this." your reputation, we should not do this." And I think the more he thought about, And I think the more he thought about, And I think the more he thought about, yeah, we we should not collect people's yeah, we we should not collect people's yeah, we we should not collect people's data at all, even if it means that we data at all, even if it means that we data at all, even if it means that we would make more money. would make more money. would make more money. >> So the app does not phone home to >> So the app does not phone home to >> So the app does not phone home to anything other than the standard APIs to anything other than the standard APIs to anything other than the standard APIs to like back itself up and things like like back itself up and things like like back itself up and things like that. that. that. >> Yeah. Yeah, >> Yeah. Yeah, >> Yeah. Yeah, >> I think that's such a smart idea. Like >> I think that's such a smart idea. Like >> I think that's such a smart idea. Like nobody wants like good guy Hank Green to nobody wants like good guy Hank Green to nobody wants like good guy Hank Green to come out with an app that like makes me come out with an app that like makes me come out with an app that like makes me watch a full screen ad for like freaking watch a full screen ad for like freaking watch a full screen ad for like freaking Candy Crush and then have to like hunt Candy Crush and then have to like hunt Candy Crush and then have to like hunt for the X in the corner that's been like for the X in the corner that's been like for the X in the corner that's been like white X on a white background and I white X on a white background and I white X on a white background and I can't click on it.

  29. can't click on it. can't click on it. >> And then the whole ask app not to track >> And then the whole ask app not to track >> And then the whole ask app not to track dialogue box. Like screw that. dialogue box. Like screw that. dialogue box. Like screw that. >> Mhm. Yeah. It was It's not a good look. >> Mhm. Yeah. It was It's not a good look. >> Mhm. Yeah. It was It's not a good look. Even if like as an app developer like if Even if like as an app developer like if Even if like as an app developer like if I didn't have like if I wasn't working I didn't have like if I wasn't working I didn't have like if I wasn't working with Hank those are just that's just with Hank those are just that's just with Hank those are just that's just part of the game you know like you have part of the game you know like you have part of the game you know like you have you have to do it and like in Boba Story you have to do it and like in Boba Story you have to do it and like in Boba Story I didn't have any ads that I didn't have any ads that I didn't have any ads that >> Well, it's your it's your number one >> Well, it's your it's your number one >> Well, it's your it's your number one revenue stream in Boba Story. Like it revenue stream in Boba Story. Like it revenue stream in Boba Story. Like it makes sense to have a small banner. It's makes sense to have a small banner. It's makes sense to have a small banner. It's not it's not intrusive. not it's not intrusive. not it's not intrusive. >> Yeah. Well, I didn't have any of those. >> Yeah. Well, I didn't have any of those. >> Yeah. Well, I didn't have any of those. I had all my ads were optin and so I had all my ads were optin and so I had all my ads were optin and so people are Yeah. All my ads were optin, people are Yeah. All my ads were optin, people are Yeah. All my ads were optin, but even just having opt-in ads, you but even just having opt-in ads, you but even just having opt-in ads, you have to collect user data to make any have to collect user data to make any have to collect user data to make any money off of it. And people have asked money off of it. And people have asked money off of it. And people have asked Hank, well, well, can we just have an Hank, well, well, can we just have an Hank, well, well, can we just have an opt-in ad is so that we don't have to opt-in ad is so that we don't have to opt-in ad is so that we don't have to pay or whatever. And he's like, we we pay or whatever. And he's like, we we pay or whatever. And he's like, we we really can't like really can't like really can't like ad platform, ad networks collect your ad platform, ad networks collect your ad platform, ad networks collect your data, so we we cannot do it. data, so we we cannot do it. data, so we we cannot do it. >> Yeah. Once you're in, you're in. And now >> Yeah. Once you're in, you're in. And now >> Yeah. Once you're in, you're in. And now that's that's the whole thing where you that's that's the whole thing where you that's that's the whole thing where you you you Google for socks once and then you you Google for socks once and then you you Google for socks once and then for the rest of your life every app for the rest of your life every app for the rest of your life every app you've ever used decides to tell you you've ever used decides to tell you you've ever used decides to tell you here are some sock ads and you're in here are some sock ads and you're in here are some sock ads and you're in you're in the game.

  30. you're in the game. you're in the game. >> Yeah. >> Yeah. >> Yeah. >> So last question I want to ask as we >> So last question I want to ask as we >> So last question I want to ask as we head out. So you've got you've got a head out. So you've got you've got a head out. So you've got you've got a brand new baby. You're you've got a new brand new baby. You're you've got a new brand new baby. You're you've got a new place that you're staying in. Like a lot place that you're staying in. Like a lot place that you're staying in. Like a lot of things are happening in your life. of things are happening in your life. of things are happening in your life. You're healthy. You're you're you're You're healthy. You're you're you're You're healthy. You're you're you're vertical. How is your stress? because vertical. How is your stress? because vertical. How is your stress? because you must be getting a flood of, you must be getting a flood of, you must be getting a flood of, >> I don't know, updates, crashes, >> I don't know, updates, crashes, >> I don't know, updates, crashes, feedback, obscure bugs. How do you like feedback, obscure bugs. How do you like feedback, obscure bugs. How do you like maintain your sanity and not stay up maintain your sanity and not stay up maintain your sanity and not stay up till 3:00 a.m. every night working on till 3:00 a.m. every night working on till 3:00 a.m. every night working on the bean? the bean? the bean? >> Well, my sleep is not great, that's for >> Well, my sleep is not great, that's for >> Well, my sleep is not great, that's for sure. My sleep is not great. Uh, my sure. My sleep is not great. Uh, my sure. My sleep is not great. Uh, my daughter woke up at 5 today. Um, so that daughter woke up at 5 today. Um, so that daughter woke up at 5 today. Um, so that was that was a little rough. She's was that was a little rough. She's was that was a little rough. She's usually like pretty good at staying usually like pretty good at staying usually like pretty good at staying asleep until 7:00, but today was not one asleep until 7:00, but today was not one asleep until 7:00, but today was not one of those days. My stress is of those days. My stress is of those days. My stress is okay. I think uh it was getting pretty okay. I think uh it was getting pretty okay. I think uh it was getting pretty bad with that one uh bug that I was bad with that one uh bug that I was bad with that one uh bug that I was telling you about with Instagram and telling you about with Instagram and telling you about with Instagram and things like that. But once I was like, things like that. But once I was like, things like that. But once I was like, "Oh my god." Like after solving that it "Oh my god." Like after solving that it "Oh my god." Like after solving that it it starts to feel a little bit better. it starts to feel a little bit better. it starts to feel a little bit better. But um overall pretty good. I think But um overall pretty good. I think But um overall pretty good. I think because the past year has been like because the past year has been like because the past year has been like really awful. It's hard to think that really awful. It's hard to think that really awful. It's hard to think that right now is stressful if that like um right now is stressful if that like um right now is stressful if that like um Yeah, just to put things into Yeah, just to put things into Yeah, just to put things into perspective. So um yeah, it's like it's perspective. So um yeah, it's like it's perspective. So um yeah, it's like it's stressful but fun if that makes sense.

  31. stressful but fun if that makes sense. stressful but fun if that makes sense. >> Yeah. >> Yeah. >> Yeah. >> Yeah. I haven't I have a newborn baby. >> Yeah. I haven't I have a newborn baby. >> Yeah. I haven't I have a newborn baby. It's not new to be sleepd deprived, you It's not new to be sleepd deprived, you It's not new to be sleepd deprived, you know. know. know. >> Well, if only you had a focus app so >> Well, if only you had a focus app so >> Well, if only you had a focus app so that you can focus on the baby. that you can focus on the baby. that you can focus on the baby. >> I know. Oh my god, please. I know. >> I know. Oh my god, please. I know. >> I know. Oh my god, please. I know. There's I'm like answering support There's I'm like answering support There's I'm like answering support tickets while I'm feeding her and then tickets while I'm feeding her and then tickets while I'm feeding her and then I'm like, "Oh my god, I I need my own I'm like, "Oh my god, I I need my own I'm like, "Oh my god, I I need my own app so that I'm not using my phone while app so that I'm not using my phone while app so that I'm not using my phone while I'm with my baby." I'm with my baby." I'm with my baby." >> Well, don't don't burn out. We need you >> Well, don't don't burn out. We need you >> Well, don't don't burn out. We need you and we appreciate you. Congratulations and we appreciate you. Congratulations and we appreciate you. Congratulations to both you and to Hank for such a to both you and to Hank for such a to both you and to Hank for such a wonderful and successful uh successful wonderful and successful uh successful wonderful and successful uh successful game. It's got to be uh just a joy to be game. It's got to be uh just a joy to be game. It's got to be uh just a joy to be able to pull something like that off and able to pull something like that off and able to pull something like that off and have that like on the Honeybee Games have that like on the Honeybee Games have that like on the Honeybee Games resume. resume. resume. >> Yeah, for sure. And um like even just >> Yeah, for sure. And um like even just >> Yeah, for sure. And um like even just being able to work with Hank has been being able to work with Hank has been being able to work with Hank has been like, "Oh my gosh, I get to work with like, "Oh my gosh, I get to work with like, "Oh my gosh, I get to work with Hank Green." Like that's so cool. Hank Green." Like that's so cool. Hank Green." Like that's so cool. [Laughter] [Laughter] [Laughter] >> Folks can check out the game Focus >> Folks can check out the game Focus >> Folks can check out the game Focus Friend by Hank Green. You can check it Friend by Hank Green. You can check it Friend by Hank Green. You can check it out in app stores. It'll be in the top out in app stores. It'll be in the top out in app stores. It'll be in the top 10 for for months to come. So Focus 10 for for months to come. So Focus 10 for for months to come. So Focus Friend by Hank Green. And I also want to Friend by Hank Green. And I also want to Friend by Hank Green. And I also want to encourage you to check out all of the encourage you to check out all of the encourage you to check out all of the Honeybee Games games by Bria at Honeybee Games games by Bria at Honeybee Games games by Bria at bubbletegame.com bubbletegame.com bubbletegame.com available on Google Play and on the App available on Google Play and on the App available on Google Play and on the App Store.

  32. Store. Store. This has been another episode of Hansel This has been another episode of Hansel This has been another episode of Hansel Minutes and we'll see you again next Minutes and we'll see you again next Minutes and we'll see you again next week.

Summary

This discussion centers on the creation and success of the number one app, "Focus Friend," developed by Bria Sullivan in collaboration with Hank Green. The app combines Bria's signature cozy aesthetic with Hank Green's name recognition, leading to unprecedented user adoption. The practical takeaway is how strategic partnerships and a distinctive art style can elevate an app to chart-topping success.

View original episode ↗