Is AI the new UI? Talking to computers with Noelle Russell

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worked all over you worked on Alexa you worked all over you worked on Alexa you at Accenture you've got a lot of at Accenture you've got a lot of at Accenture you've got a lot of experience in space you were talking experience in space you were talking experience in space you were talking about AI you were talking about about AI you were talking about about AI you were talking about generative AI years years before anyone generative AI years years before anyone generative AI years years before anyone was even thinking about it talking about was even thinking about it talking about was even thinking about it talking about it how did you know that you picked the it how did you know that you picked the it how did you know that you picked the right horse did you know at the time right horse did you know at the time right horse did you know at the time yeah you know it's interesting because I yeah you know it's interesting because I yeah you know it's interesting because I always tell you know people earlier in always tell you know people earlier in always tell you know people earlier in their career um try everything right their career um try everything right their career um try everything right when you it's less risky earlier in your when you it's less risky earlier in your when you it's less risky earlier in your career as you get a little older and a career as you get a little older and a career as you get a little older and a little more you know have more years little more you know have more years little more you know have more years behind you than ahead of you um you behind you than ahead of you um you behind you than ahead of you um you become risk you know almost risk averse become risk you know almost risk averse become risk you know almost risk averse but I knew back then and it wasn't but I knew back then and it wasn't but I knew back then and it wasn't really AI it was the art of being able really AI it was the art of being able really AI it was the art of being able to talk to your Tech and you and I I to talk to your Tech and you and I I to talk to your Tech and you and I I think share kind of this passion of just think share kind of this passion of just think share kind of this passion of just like how do I remove all friction and I like how do I remove all friction and I like how do I remove all friction and I have a son with Down Syndrome so that have a son with Down Syndrome so that have a son with Down Syndrome so that was my mission is I want to remove all was my mission is I want to remove all was my mission is I want to remove all friction and when I saw first my son friction and when I saw first my son friction and when I saw first my son start using he was nine at the time he's start using he was nine at the time he's start using he was nine at the time he's now almost 20 then I introduced my dad now almost 20 then I introduced my dad now almost 20 then I introduced my dad who has a traumatic brain injury he who has a traumatic brain injury he who has a traumatic brain injury he started using I started to realize like started using I started to realize like started using I started to realize like this is going to change everything we this is going to change everything we this is going to change everything we are no longer I literally saw the future are no longer I literally saw the future are no longer I literally saw the future of we may not need keyboards we don't of we may not need keyboards we don't of we may not need keyboards we don't need to use you know everything on need to use you know everything on need to use you know everything on Windows we taught people to do buttons Windows we taught people to do buttons Windows we taught people to do buttons mice menus dropdowns all that could go mice menus dropdowns all that could go mice menus dropdowns all that could go away and so it was really much more away and so it was really much more away and so it was really much more alignment with like I can see the alignment with like I can see the alignment with like I can see the problem this solves by the billions as problem this solves by the billions as problem this solves by the billions as opposed to you know some cool app uh opposed to you know some cool app uh opposed to you know some cool app uh that I got behind I remember early in my that I got behind I remember early in my that I got behind I remember early in my career I used to call myself J boss girl career I used to call myself J boss girl career I used to call myself J boss girl do you remember J boss oh yeah it was do you remember J boss oh yeah it was do you remember J boss oh yeah it was middleware uh and red hat ended up

middleware uh and red hat ended up middleware uh and red hat ended up buying it but but yeah I was like all buying it but but yeah I was like all buying it but but yeah I was like all about the one product I didn't really about the one product I didn't really about the one product I didn't really think strategically about that but this think strategically about that but this think strategically about that but this time yeah this time it was different time yeah this time it was different time yeah this time it was different yeah you you were doing J boss uh yeah you you were doing J boss uh yeah you you were doing J boss uh middleware work like 15 years ago and middleware work like 15 years ago and middleware work like 15 years ago and you also worked for years at uh at IBM you also worked for years at uh at IBM you also worked for years at uh at IBM so at some point you got yourself to so at some point you got yourself to so at some point you got yourself to Amazon when Alexa was just starting so Amazon when Alexa was just starting so Amazon when Alexa was just starting so this is like almost 10 years ago when we this is like almost 10 years ago when we this is like almost 10 years ago when we like Hey we're going to be talking to like Hey we're going to be talking to like Hey we're going to be talking to this thing and this thing and this thing and uh I have to say like I have alexas I uh I have to say like I have alexas I uh I have to say like I have alexas I have them in the house I've got several have them in the house I've got several have them in the house I've got several of them I I just got a brand new one of them I I just got a brand new one of them I I just got a brand new one that the one that looks like a clock yes that the one that looks like a clock yes that the one that looks like a clock yes um I think I think no one ever says what um I think I think no one ever says what um I think I think no one ever says what the reality is of Alexa it's a dumb the reality is of Alexa it's a dumb the reality is of Alexa it's a dumb terminal isn't it it's just a it's the terminal isn't it it's just a it's the terminal isn't it it's just a it's the Magic's not on the device the Magic's on Magic's not on the device the Magic's on Magic's not on the device the Magic's on the back end absolutely and actually I the back end absolutely and actually I the back end absolutely and actually I think that I always tell people who are think that I always tell people who are think that I always tell people who are you know trying to think about how to you know trying to think about how to you know trying to think about how to build good experiences um and they focus build good experiences um and they focus build good experiences um and they focus on Alexa the device I'm like the de the on Alexa the device I'm like the de the on Alexa the device I'm like the de the device well number one we as developers device well number one we as developers device well number one we as developers we didn't do much for that right like we didn't do much for that right like we didn't do much for that right like that market was kind of the device that market was kind of the device that market was kind of the device industry CES it put these markets these industry CES it put these markets these industry CES it put these markets these devices in people's homes so not devices in people's homes so not devices in people's homes so not everyone has one which is amazing they everyone has one which is amazing they everyone has one which is amazing they have some kind of device that can talk have some kind of device that can talk have some kind of device that can talk to them now all I need to do is create a to them now all I need to do is create a to them now all I need to do is create a reason for them to talk to me my brand reason for them to talk to me my brand reason for them to talk to me my brand my product my service and if and I've my product my service and if and I've my product my service and if and I've never seen it Go a different way if I never seen it Go a different way if I never seen it Go a different way if I let someone successfully talk to my tech let someone successfully talk to my tech let someone successfully talk to my tech they'll never go to my website again if they'll never go to my website again if they'll never go to my website again if I give them a good voice experience or a I give them a good voice experience or a I give them a good voice experience or a good you know user experience so yeah I good you know user experience so yeah I good you know user experience so yeah I agree I think you know it's either Alexa agree I think you know it's either Alexa agree I think you know it's either Alexa it could be you know we had Google home

it could be you know we had Google home it could be you know we had Google home devices that was a good one I mean for devices that was a good one I mean for devices that was a good one I mean for goodness sakes all of us have voice goodness sakes all of us have voice goodness sakes all of us have voice devices either on our phone or on our devices either on our phone or on our devices either on our phone or on our wrist um we're just starting to scratch wrist um we're just starting to scratch wrist um we're just starting to scratch the surface of a world that's train to the surface of a world that's train to the surface of a world that's train to use these Technologies I think it did use these Technologies I think it did use these Technologies I think it did take us though 10 years to get that take us though 10 years to get that take us though 10 years to get that adoption curve going right like yeah I adoption curve going right like yeah I adoption curve going right like yeah I don't think if we tried to do what we're don't think if we tried to do what we're don't think if we tried to do what we're doing today 10 years ago people were doing today 10 years ago people were doing today 10 years ago people were just like what do you mean talk to this just like what do you mean talk to this just like what do you mean talk to this box like I know I don't get it but now box like I know I don't get it but now box like I know I don't get it but now we get it and that's why I do think you we get it and that's why I do think you we get it and that's why I do think you know the work that's happened on open Ai know the work that's happened on open Ai know the work that's happened on open Ai and chat gbt I mean it was primed we had and chat gbt I mean it was primed we had and chat gbt I mean it was primed we had primed the whole world to start talking primed the whole world to start talking primed the whole world to start talking and when it actually started working and when it actually started working and when it actually started working well like that's when it started to take well like that's when it started to take well like that's when it started to take off I uh it always makes me think of uh off I uh it always makes me think of uh off I uh it always makes me think of uh Star Trek 4 when Scotty sits down at his Star Trek 4 when Scotty sits down at his Star Trek 4 when Scotty sits down at his MacIntosh and they want the you know MacIntosh and they want the you know MacIntosh and they want the you know formula for art you transparent aluminum formula for art you transparent aluminum formula for art you transparent aluminum go all right go ahead and he goes go all right go ahead and he goes go all right go ahead and he goes computer and they say just use the computer and they say just use the computer and they say just use the keyboard and he say oh how quaint and keyboard and he say oh how quaint and keyboard and he say oh how quaint and then starts you know slapping the then starts you know slapping the then starts you know slapping the keyboard and very successful I do think keyboard and very successful I do think keyboard and very successful I do think though that there was a bit of an though that there was a bit of an though that there was a bit of an uncanny valley of speech where people uncanny valley of speech where people uncanny valley of speech where people were disappointed by Alexa by Siri by were disappointed by Alexa by Siri by were disappointed by Alexa by Siri by Cortana my I'll use my wife uh my Cortana my I'll use my wife uh my Cortana my I'll use my wife uh my non-technical partner as an example I non-technical partner as an example I non-technical partner as an example I would sometimes show her what I thought would sometimes show her what I thought would sometimes show her what I thought was the most amazing thing I would say was the most amazing thing I would say was the most amazing thing I would say Hey Siri set up an appointment with my Hey Siri set up an appointment with my Hey Siri set up an appointment with my wife next Tuesday at 7:00 at you know wife next Tuesday at 7:00 at you know wife next Tuesday at 7:00 at you know Chipotle very complicated Compound thing Chipotle very complicated Compound thing Chipotle very complicated Compound thing but it wasn't parsed with a language but it wasn't parsed with a language but it wasn't parsed with a language model it was parsed with regular

model it was parsed with regular model it was parsed with regular expressions and dreams and it would expressions and dreams and it would expressions and dreams and it would work 20% of the time and then if it work 20% of the time and then if it work 20% of the time and then if it didn't work she would tease me brutally didn't work she would tease me brutally didn't work she would tease me brutally and in her mind and I think in the mind and in her mind and I think in the mind and in her mind and I think in the mind of some people when Alexa or Siri or of some people when Alexa or Siri or of some people when Alexa or Siri or Cortana doesn't do a thing they go Cortana doesn't do a thing they go Cortana doesn't do a thing they go ah they promised us this it doesn't work ah they promised us this it doesn't work ah they promised us this it doesn't work do you you think that the language do you you think that the language do you you think that the language models are going to going to flip that models are going to going to flip that models are going to going to flip that bit and we're going to we're going to bit and we're going to we're going to bit and we're going to we're going to enable all of these devices these these enable all of these devices these these enable all of these devices these these smart devices to be smarter yeah I think smart devices to be smarter yeah I think smart devices to be smarter yeah I think it's a bit of graceful handling right it's a bit of graceful handling right it's a bit of graceful handling right like in the past if it didn't like if we like in the past if it didn't like if we like in the past if it didn't like if we didn't say what we wanted exactly the didn't say what we wanted exactly the didn't say what we wanted exactly the way the machine was trained to hear it way the machine was trained to hear it way the machine was trained to hear it it would break it was extremely fragile it would break it was extremely fragile it would break it was extremely fragile very brittle and that experience to very brittle and that experience to very brittle and that experience to someone who doesn't I mean know the someone who doesn't I mean know the someone who doesn't I mean know the technology they're going to be like it's technology they're going to be like it's technology they're going to be like it's broken um I think there's an interesting broken um I think there's an interesting broken um I think there's an interesting kind of data point that I've uncovered kind of data point that I've uncovered kind of data point that I've uncovered is that people over the age of 75 tend is that people over the age of 75 tend is that people over the age of 75 tend to be way more like lenient um they're to be way more like lenient um they're to be way more like lenient um they're more tolerant of bad behavior of robots more tolerant of bad behavior of robots more tolerant of bad behavior of robots they're willing to say something over they're willing to say something over they're willing to say something over and over and over again the same is true and over and over again the same is true and over and over again the same is true and I have SE I have six kids and my and I have SE I have six kids and my and I have SE I have six kids and my same is true for my family like all the same is true for my family like all the same is true for my family like all the kids that are under you know everyone kids that are under you know everyone kids that are under you know everyone under the age of 20 also has that same under the age of 20 also has that same under the age of 20 also has that same willingness to just kind of keep trying willingness to just kind of keep trying willingness to just kind of keep trying and working with it it's us people in and working with it it's us people in and working with it it's us people in the middle that we have like zero the middle that we have like zero the middle that we have like zero tolerance for inaccuracy and I think tolerance for inaccuracy and I think tolerance for inaccuracy and I think there's something to say about that and there's something to say about that and there's something to say about that and I do think generative AI created the I do think generative AI created the I do think generative AI created the ability for us to at least handle those ability for us to at least handle those ability for us to at least handle those failures gracefully even be funny about failures gracefully even be funny about failures gracefully even be funny about them even be able to like provide quips

them even be able to like provide quips them even be able to like provide quips or even redirect the user down a rabbit or even redirect the user down a rabbit or even redirect the user down a rabbit hole of something that wasn't the hole of something that wasn't the hole of something that wasn't the original thing they wanted anyway but original thing they wanted anyway but original thing they wanted anyway but they end up being happier with the they end up being happier with the they end up being happier with the experience I think that is all all true experience I think that is all all true experience I think that is all all true but I do think it's it's kind of part of but I do think it's it's kind of part of but I do think it's it's kind of part of our Pro our process of being in the our Pro our process of being in the our Pro our process of being in the middle of being like why doesn't this middle of being like why doesn't this middle of being like why doesn't this work the first time instead of maybe work the first time instead of maybe work the first time instead of maybe rethinking it's kind of like promp rethinking it's kind of like promp rethinking it's kind of like promp engineering like maybe I rethink how I engineering like maybe I rethink how I engineering like maybe I rethink how I said that maybe I should say it a said that maybe I should say it a said that maybe I should say it a different way and generative AI is different way and generative AI is different way and generative AI is definitely assisting us with that did definitely assisting us with that did definitely assisting us with that did you ever see the Saturday Night Live you ever see the Saturday Night Live you ever see the Saturday Night Live skit on Alexa silver Alexa for the skit on Alexa silver Alexa for the skit on Alexa silver Alexa for the greatest Generation 100% yes it was on greatest Generation 100% yes it was on greatest Generation 100% yes it was on repeat for a while my dad is like the repeat for a while my dad is like the repeat for a while my dad is like the epitome of that I actually went um you epitome of that I actually went um you epitome of that I actually went um you know Marshon Lynch yeah yes of course know Marshon Lynch yeah yes of course know Marshon Lynch yeah yes of course you're a Seattle guy so you would you're a Seattle guy so you would you're a Seattle guy so you would know um but the marsh on Lynch during know um but the marsh on Lynch during know um but the marsh on Lynch during the you know Heyday this like 20 I don't the you know Heyday this like 20 I don't the you know Heyday this like 20 I don't know 15 Marshon Lynch calls up Jeff know 15 Marshon Lynch calls up Jeff know 15 Marshon Lynch calls up Jeff Bezos and complains to him and says hey Bezos and complains to him and says hey Bezos and complains to him and says hey Alexa's broken and I had to he actually Alexa's broken and I had to he actually Alexa's broken and I had to he actually asked a bunch of people who knows asked a bunch of people who knows asked a bunch of people who knows Marshon Lynch I had no idea I'm not an Marshon Lynch I had no idea I'm not an Marshon Lynch I had no idea I'm not an NFL person I'm a little more now but I'm NFL person I'm a little more now but I'm NFL person I'm a little more now but I'm was definitely not then heads down and was definitely not then heads down and was definitely not then heads down and they're like Noel do you know Marshall they're like Noel do you know Marshall they're like Noel do you know Marshall Lynch is I'm like no and they're like Lynch is I'm like no and they're like Lynch is I'm like no and they're like great we need you to go to Oakland and great we need you to go to Oakland and great we need you to go to Oakland and help him fix Alexa and it was literally help him fix Alexa and it was literally help him fix Alexa and it was literally a Saturday Night Live silver episode a Saturday Night Live silver episode a Saturday Night Live silver episode like where he was like um I asked him like where he was like um I asked him like where he was like um I asked him call the device so I can fix it for you call the device so I can fix it for you call the device so I can fix it for you and he's like yeah great okay Alexis and and he's like yeah great okay Alexis and and he's like yeah great okay Alexis and I was like well oh well there you have I was like well oh well there you have I was like well oh well there you have it it's not Alexis it's Alexa and he's it it's not Alexis it's Alexa and he's it it's not Alexis it's Alexa and he's like yeah that's what I said

like yeah that's what I said like yeah that's what I said Alexis and we went back and trade the Alexis and we went back and trade the Alexis and we went back and trade the model to just do whatever he said and I model to just do whatever he said and I model to just do whatever he said and I that's when I learned like many times that's when I learned like many times that's when I learned like many times these magical experiences are really these magical experiences are really these magical experiences are really just data scientists trying to make it just data scientists trying to make it just data scientists trying to make it work yeah I just remember Keenan and work yeah I just remember Keenan and work yeah I just remember Keenan and Thompson going Odessa yeah Alia like Thompson going Odessa yeah Alia like Thompson going Odessa yeah Alia like just answer any and they had a whole just answer any and they had a whole just answer any and they had a whole list of things that we'll answer too list of things that we'll answer too list of things that we'll answer too 100% And and yeah it's amazing who you 100% And and yeah it's amazing who you 100% And and yeah it's amazing who you need to be to get on that list yeah now need to be to get on that list yeah now need to be to get on that list yeah now it's been some years since you've been it's been some years since you've been it's been some years since you've been there so I'm not asking for inside there so I'm not asking for inside there so I'm not asking for inside baseball but using your educated baseball but using your educated baseball but using your educated understanding of someone who has an understanding of someone who has an understanding of someone who has an expertise in AA Ai and also was there expertise in AA Ai and also was there expertise in AA Ai and also was there when Alexa was built as we are looking when Alexa was built as we are looking when Alexa was built as we are looking at chat gbt being amazing and then at chat gbt being amazing and then at chat gbt being amazing and then looking at our Alexis and going nothing looking at our Alexis and going nothing looking at our Alexis and going nothing interesting has happened to these interesting has happened to these interesting has happened to these devices in a couple of years don't you devices in a couple of years don't you devices in a couple of years don't you think something's coming it to be coming think something's coming it to be coming think something's coming it to be coming absolutely I mean I've built over a 100 absolutely I mean I've built over a 100 absolutely I mean I've built over a 100 apps for Alexa and those apps still get apps for Alexa and those apps still get apps for Alexa and those apps still get about you I have about I don't know 2 about you I have about I don't know 2 about you I have about I don't know 2 million unique users and the code on million unique users and the code on million unique users and the code on those apps has not changed it's like one those apps has not changed it's like one those apps has not changed it's like one of them is about uh daily affirmation so of them is about uh daily affirmation so of them is about uh daily affirmation so it's like one of the most popular skills it's like one of the most popular skills it's like one of the most popular skills on the platform you ask for an on the platform you ask for an on the platform you ask for an affirmation there are 365 like it's a affirmation there are 365 like it's a affirmation there are 365 like it's a it's like 800 lines of code that just it's like 800 lines of code that just it's like 800 lines of code that just takes you through and remembers where takes you through and remembers where takes you through and remembers where you were and if you come in on day seven you were and if you come in on day seven you were and if you come in on day seven you get the seventh one like it is not you get the seventh one like it is not you get the seventh one like it is not magic at all um and it's Prime for a magic at all um and it's Prime for a magic at all um and it's Prime for a generative AI reboot uh so the good news generative AI reboot uh so the good news generative AI reboot uh so the good news is is that it's happening but like yeah is is that it's happening but like yeah is is that it's happening but like yeah we're we're going on two years chat GPT we're we're going on two years chat GPT we're we're going on two years chat GPT has been in the market and Alexa is just

has been in the market and Alexa is just has been in the market and Alexa is just now starting to to revive that so I'm now starting to to revive that so I'm now starting to to revive that so I'm excited because I do think it'll give us excited because I do think it'll give us excited because I do think it'll give us developers who built for the platform a developers who built for the platform a developers who built for the platform a chance to make skills that we always chance to make skills that we always chance to make skills that we always dreamed could be possible I mean why dreamed could be possible I mean why dreamed could be possible I mean why can't I make a a skill on daily can't I make a a skill on daily can't I make a a skill on daily affirmation happen in 40 languages affirmation happen in 40 languages affirmation happen in 40 languages there's no reason that's not possible there's no reason that's not possible there's no reason that's not possible instantly out of the box without me as a instantly out of the box without me as a instantly out of the box without me as a developer having to do anything special developer having to do anything special developer having to do anything special but I can't do that right now so so I do but I can't do that right now so so I do but I can't do that right now so so I do think we'll see Alexa kind of come into think we'll see Alexa kind of come into think we'll see Alexa kind of come into its own which is exciting but I think a its own which is exciting but I think a its own which is exciting but I think a lot of these companies you kind of have lot of these companies you kind of have lot of these companies you kind of have to think about them it's Microsoft's the to think about them it's Microsoft's the to think about them it's Microsoft's the same way like these teams are kind of same way like these teams are kind of same way like these teams are kind of built a certain way to deliver software built a certain way to deliver software built a certain way to deliver software a certain way and when you now are going a certain way and when you now are going a certain way and when you now are going to inject something it's just like every to inject something it's just like every to inject something it's just like every other company on the planet people are other company on the planet people are other company on the planet people are actually worried like wait a second actually worried like wait a second actually worried like wait a second that's my baby you're calling ugly that's my baby you're calling ugly that's my baby you're calling ugly that's my stuff I built that model from that's my stuff I built that model from that's my stuff I built that model from scratch um and so I think there's a scratch um and so I think there's a scratch um and so I think there's a little bit of holding on to the old way little bit of holding on to the old way little bit of holding on to the old way until absolutely necessary to move away until absolutely necessary to move away until absolutely necessary to move away from it and um that I mean Amazon's from it and um that I mean Amazon's from it and um that I mean Amazon's there now I think we're we're weeks away there now I think we're we're weeks away there now I think we're we're weeks away I think from uh from that um that launch I think from uh from that um that launch I think from uh from that um that launch I have a couple interviews with some I have a couple interviews with some I have a couple interviews with some periodicals uh in anticipation of the periodicals uh in anticipation of the periodicals uh in anticipation of the launch of the New Gen model on Alexa so launch of the New Gen model on Alexa so launch of the New Gen model on Alexa so it should be exciting exciting times but it should be exciting exciting times but it should be exciting exciting times but yeah why wait I anticipate it's a human yeah why wait I anticipate it's a human yeah why wait I anticipate it's a human problem not a technical one yeah but problem not a technical one yeah but problem not a technical one yeah but there is also uh you know costs of goods there is also uh you know costs of goods there is also uh you know costs of goods sold right there's the cogs of the thing sold right there's the cogs of the thing sold right there's the cogs of the thing so like the Alexa that I have in my so like the Alexa that I have in my so like the Alexa that I have in my house and the one that's on my desk house and the one that's on my desk house and the one that's on my desk right now that I had to put on mute right now that I had to put on mute right now that I had to put on mute because it kept hearing me mention its because it kept hearing me mention its because it kept hearing me mention its name um you know I paid $59 for it three name um you know I paid $59 for it three name um you know I paid $59 for it three years ago and I haven't paid since how

years ago and I haven't paid since how years ago and I haven't paid since how many dollars cents pennies fractions of many dollars cents pennies fractions of many dollars cents pennies fractions of pennies does it cost every time I tell pennies does it cost every time I tell pennies does it cost every time I tell it to turn the lights off I think that it to turn the lights off I think that it to turn the lights off I think that when people are building naive products when people are building naive products when people are building naive products they just send strings to chat GPT for they just send strings to chat GPT for they just send strings to chat GPT for you know or 40 and it costs God knows you know or 40 and it costs God knows you know or 40 and it costs God knows how much money I can only assume that if how much money I can only assume that if how much money I can only assume that if I were going to make an Alexa smart I were going to make an Alexa smart I were going to make an Alexa smart speaker kind of a thing today I would speaker kind of a thing today I would speaker kind of a thing today I would have to come up with some kind of a have to come up with some kind of a have to come up with some kind of a subscription but I also worry about subscription but I also worry about subscription but I also worry about sustainability how many trees are sustainability how many trees are sustainability how many trees are getting burned because I just didn't getting burned because I just didn't getting burned because I just didn't want to stand up and like turn the light want to stand up and like turn the light want to stand up and like turn the light switch switch switch off right I don't want to do that I off right I don't want to do that I off right I don't want to do that I don't want to them turned off in the don't want to them turned off in the don't want to them turned off in the first place so well there's that too but first place so well there's that too but first place so well there's that too but you know what I'm saying like how is it you know what I'm saying like how is it you know what I'm saying like how is it how is it a sustainable business to have how is it a sustainable business to have how is it a sustainable business to have a dumb terminal smart speaker pointed at a dumb terminal smart speaker pointed at a dumb terminal smart speaker pointed at a giant model that cost two bucks every a giant model that cost two bucks every a giant model that cost two bucks every time I ask it a dumb question about how time I ask it a dumb question about how time I ask it a dumb question about how old Brad Pit is yeah exactly and I old Brad Pit is yeah exactly and I old Brad Pit is yeah exactly and I actually think Amazon's kind of actually think Amazon's kind of actually think Amazon's kind of struggling with this too right like in struggling with this too right like in struggling with this too right like in the news we saw them have huge layoffs the news we saw them have huge layoffs the news we saw them have huge layoffs and cuts to the Alexa team because they and cuts to the Alexa team because they and cuts to the Alexa team because they realized like wait okay the promise and realized like wait okay the promise and realized like wait okay the promise and I also think leadership change right I also think leadership change right I also think leadership change right this was Jeff bezos's like Pet Project this was Jeff bezos's like Pet Project this was Jeff bezos's like Pet Project to create the Star Trek computer and now to create the Star Trek computer and now to create the Star Trek computer and now he's off building Rockets now like he's off building Rockets now like he's off building Rockets now like that's his pet project so there isn't that's his pet project so there isn't that's his pet project so there isn't someone who has the same and I always someone who has the same and I always someone who has the same and I always tell people when you build AI one of the tell people when you build AI one of the tell people when you build AI one of the most important things you need to have most important things you need to have most important things you need to have going for you is an understanding of going for you is an understanding of going for you is an understanding of your core values like what's going to your core values like what's going to your core values like what's going to keep you up like working the Midnight keep you up like working the Midnight keep you up like working the Midnight Oil in order to deliver this project to Oil in order to deliver this project to Oil in order to deliver this project to production because it has to be tied to production because it has to be tied to production because it has to be tied to who you are or you're G to give up like who you are or you're G to give up like who you are or you're G to give up like many offcial recognition companies have many offcial recognition companies have many offcial recognition companies have done like it gets very hard and if you

done like it gets very hard and if you done like it gets very hard and if you don't have the stomach for it you won't don't have the stomach for it you won't don't have the stomach for it you won't be able to win in the game and that's be able to win in the game and that's be able to win in the game and that's kind of you know I always look at the kind of you know I always look at the kind of you know I always look at the leadership of these companies like who leadership of these companies like who leadership of these companies like who has the stomach to kind of do all the has the stomach to kind of do all the has the stomach to kind of do all the hard things train it on a bunch of hard things train it on a bunch of hard things train it on a bunch of different languages that they weren't different languages that they weren't different languages that they weren't expecting you know when you have to add expecting you know when you have to add expecting you know when you have to add additional training data that's more additional training data that's more additional training data that's more cost almost exponential cost to what you cost almost exponential cost to what you cost almost exponential cost to what you originally anticipated so yeah I think originally anticipated so yeah I think originally anticipated so yeah I think and and many times that Roi is not as we and and many times that Roi is not as we and and many times that Roi is not as we wish it would be instantaneous right it wish it would be instantaneous right it wish it would be instantaneous right it ends up happening over three to five oh ends up happening over three to five oh ends up happening over three to five oh wait Alexa 10 years and they're just wait Alexa 10 years and they're just wait Alexa 10 years and they're just barely in the black like so I think it barely in the black like so I think it barely in the black like so I think it does take both from a sustainability does take both from a sustainability does take both from a sustainability perspective but also from a business perspective but also from a business perspective but also from a business model perspective like you have to be model perspective like you have to be model perspective like you have to be really in it for the long haul and why really in it for the long haul and why really in it for the long haul and why are you in it like are you in it because are you in it like are you in it because are you in it like are you in it because it's a direct a revenue or are you in it it's a direct a revenue or are you in it it's a direct a revenue or are you in it because it's making happy customers who because it's making happy customers who because it's making happy customers who buy more stuff on Amazon because of this buy more stuff on Amazon because of this buy more stuff on Amazon because of this thing that they have in their house and thing that they have in their house and thing that they have in their house and that I think is the more broad that I think is the more broad that I think is the more broad correlation is that people who have correlation is that people who have correlation is that people who have Alexa devices buy more stuff on Amazon Alexa devices buy more stuff on Amazon Alexa devices buy more stuff on Amazon not through Alexa but just in general not through Alexa but just in general not through Alexa but just in general and I think that might be a lesson to and I think that might be a lesson to and I think that might be a lesson to learn yeah I think that they thought learn yeah I think that they thought learn yeah I think that they thought that everyone would be you know buying that everyone would be you know buying that everyone would be you know buying groceries on Alexa and it would be a groceries on Alexa and it would be a groceries on Alexa and it would be a great loss leader and it would be just great loss leader and it would be just great loss leader and it would be just like hey Alexa you know put on some give like hey Alexa you know put on some give like hey Alexa you know put on some give me give me some paper towels yes I don't me give me some paper towels yes I don't me give me some paper towels yes I don't think that happened you know yeah no I think that happened you know yeah no I think that happened you know yeah no I agree with you but I do think people use agree with you but I do think people use agree with you but I do think people use it for their lists like I think they it for their lists like I think they it for their lists like I think they think of Alexa and devices like it like think of Alexa and devices like it like think of Alexa and devices like it like a household name right like yeah there's a household name right like yeah there's a household name right like yeah there's not many people I can talk to that don't not many people I can talk to that don't not many people I can talk to that don't know what it is or and many of them have

know what it is or and many of them have know what it is or and many of them have had it to your point for years yeah so had it to your point for years yeah so had it to your point for years yeah so the world is well trained and I think the world is well trained and I think the world is well trained and I think that's that's the good news is that the that's that's the good news is that the that's that's the good news is that the I should say the Western world is well I should say the Western world is well I should say the Western world is well trained on kind of using these devices trained on kind of using these devices trained on kind of using these devices to interact with software and that goes to interact with software and that goes to interact with software and that goes back to your earlier Point what are we back to your earlier Point what are we back to your earlier Point what are we doing as builders as business owners doing as builders as business owners doing as builders as business owners like what are we doing to capitalize on like what are we doing to capitalize on like what are we doing to capitalize on that now that we have an audience that that now that we have an audience that that now that we have an audience that has a terminal where's our very cool has a terminal where's our very cool has a terminal where's our very cool experience on the back end that's going experience on the back end that's going experience on the back end that's going to have them build a better relationship to have them build a better relationship to have them build a better relationship with us as a business that that's not with us as a business that that's not with us as a business that that's not happening and that like I said is more happening and that like I said is more happening and that like I said is more of a people problem I find than a of a people problem I find than a of a people problem I find than a technical one like the tech is ready we technical one like the tech is ready we technical one like the tech is ready we could do so much cool stuff yeah we're could do so much cool stuff yeah we're could do so much cool stuff yeah we're just not well it's just organizational just not well it's just organizational just not well it's just organizational will power and reminding people that it will power and reminding people that it will power and reminding people that it is a UI that is an unused UI yes yes is a UI that is an unused UI yes yes is a UI that is an unused UI yes yes yeah hey friends and digital marketers yeah hey friends and digital marketers yeah hey friends and digital marketers this one's for you I've got 30 seconds this one's for you I've got 30 seconds this one's for you I've got 30 seconds to tell you about Wix Studio the web to tell you about Wix Studio the web to tell you about Wix Studio the web platform for agencies and Enterprises so platform for agencies and Enterprises so platform for agencies and Enterprises so here are a few things you can do in 30 here are a few things you can do in 30 here are a few things you can do in 30 seconds or less when you manage projects seconds or less when you manage projects seconds or less when you manage projects on Wix Studio you can work in sync with on Wix Studio you can work in sync with on Wix Studio you can work in sync with your team on one canvas you can reuse your team on one canvas you can reuse your team on one canvas you can reuse templates widgets and sections across templates widgets and sections across templates widgets and sections across sites you can create a client kit for sites you can create a client kit for sites you can create a client kit for seamless handovers and leverage seamless handovers and leverage seamless handovers and leverage best-in-class SEO defaults across all best-in-class SEO defaults across all best-in-class SEO defaults across all your Wix sites time's up but the list your Wix sites time's up but the list your Wix sites time's up but the list keeps going going step into Wick's keeps going going step into Wick's keeps going going step into Wick's Studio to see more one of the things Studio to see more one of the things Studio to see more one of the things that I also think is worth noting is that I also think is worth noting is that I also think is worth noting is that I I don't know if it happened on that I I don't know if it happened on that I I don't know if it happened on purpose but I appreciate that Chachi PT purpose but I appreciate that Chachi PT purpose but I appreciate that Chachi PT and co-pilot are now not names they're and co-pilot are now not names they're and co-pilot are now not names they're not proper names we spent 10 years

not proper names we spent 10 years not proper names we spent 10 years yelling at invisible women to do stuff yelling at invisible women to do stuff yelling at invisible women to do stuff trust me and that just that just felt it trust me and that just that just felt it trust me and that just that just felt it just feels gross you know what I mean just feels gross you know what I mean just feels gross you know what I mean but I don't want the W the Wake word to but I don't want the W the Wake word to but I don't want the W the Wake word to be computer because then it would happen be computer because then it would happen be computer because then it would happen all the time um so I need some word that all the time um so I need some word that all the time um so I need some word that is a non-gendered word because I just is a non-gendered word because I just is a non-gendered word because I just have never liked the idea of have never liked the idea of have never liked the idea of anthropomorphizing the thing there's anthropomorphizing the thing there's anthropomorphizing the thing there's nobody in there absolutely yeah it's nobody in there absolutely yeah it's nobody in there absolutely yeah it's easy to say that now but I don't know easy to say that now but I don't know easy to say that now but I don't know that without anthropomorphizing it we that without anthropomorphizing it we that without anthropomorphizing it we would have gotten the adoption that we would have gotten the adoption that we would have gotten the adoption that we got over the last 10 years on a device got over the last 10 years on a device got over the last 10 years on a device right like I think there is some right like I think there is some right like I think there is some strategic and there there were reasons strategic and there there were reasons strategic and there there were reasons behind Alexa like how do you find a word behind Alexa like how do you find a word behind Alexa like how do you find a word that in the Lexicon does not cause you that in the Lexicon does not cause you that in the Lexicon does not cause you know cost the least number of false know cost the least number of false know cost the least number of false wakes with the highest level of wakes with the highest level of wakes with the highest level of recognition like from a you know those recognition like from a you know those recognition like from a you know those of the linguists out there would you of the linguists out there would you of the linguists out there would you know confess that there's not many words know confess that there's not many words know confess that there's not many words that fall into that category and the that fall into that category and the that fall into that category and the more general of the word the more likely more general of the word the more likely more general of the word the more likely and we had lots of false wakes anyway and we had lots of false wakes anyway and we had lots of false wakes anyway even with this intentionality devices even with this intentionality devices even with this intentionality devices were waking up when you said anything were waking up when you said anything were waking up when you said anything similar uh so but I do think that that's similar uh so but I do think that that's similar uh so but I do think that that's part of the challenge is like if you're part of the challenge is like if you're part of the challenge is like if you're going to build a product that you want going to build a product that you want going to build a product that you want to reach a 100 million people or a to reach a 100 million people or a to reach a 100 million people or a billion people what do you name it and billion people what do you name it and billion people what do you name it and that's why I also think we're now mature that's why I also think we're now mature that's why I also think we're now mature enough to be like hey we've learned some enough to be like hey we've learned some enough to be like hey we've learned some lessons there were some people that were lessons there were some people that were lessons there were some people that were hurt by the fact that that device was hurt by the fact that that device was hurt by the fact that that device was named Alexa specifically young girls in named Alexa specifically young girls in named Alexa specifically young girls in second grade with that name Alexa yeah second grade with that name Alexa yeah second grade with that name Alexa yeah yeah like that that was not a good life yeah like that that was not a good life yeah like that that was not a good life for them um and they ended up trying to

for them um and they ended up trying to for them um and they ended up trying to file a class action lawsuit like their file a class action lawsuit like their file a class action lawsuit like their moms were like I'm not changing my moms were like I'm not changing my moms were like I'm not changing my daughter's name because you built a daughter's name because you built a daughter's name because you built a device that happened well yeah nobody device that happened well yeah nobody device that happened well yeah nobody wants to wake up and find out that like wants to wake up and find out that like wants to wake up and find out that like their name sucks because someone some their name sucks because someone some their name sucks because someone some some person who did something horrible some person who did something horrible some person who did something horrible has their name and they share it side has their name and they share it side has their name and they share it side joke in every conversation you have and joke in every conversation you have and joke in every conversation you have and then you got to switch to your middle then you got to switch to your middle then you got to switch to your middle name or whatever so yeah oh no and then name or whatever so yeah oh no and then name or whatever so yeah oh no and then the mom world are like oh no you didn't the mom world are like oh no you didn't the mom world are like oh no you didn't change a name I negotiated hard for change a name I negotiated hard for change a name I negotiated hard for during part of the pregnancy so yeah during part of the pregnancy so yeah during part of the pregnancy so yeah yeah you know I've always thought that yeah you know I've always thought that yeah you know I've always thought that maybe Echo would be a good a good word maybe Echo would be a good a good word maybe Echo would be a good a good word for it because you know it's already a for it because you know it's already a for it because you know it's already a brand that they own it's on the list I brand that they own it's on the list I brand that they own it's on the list I can name it Echo it's a good statistic can name it Echo it's a good statistic can name it Echo it's a good statistic though I should look and find out how though I should look and find out how though I should look and find out how many devices um have which wake words many devices um have which wake words many devices um have which wake words that would be interesting data but I I I that would be interesting data but I I I that would be interesting data but I I I wonder why like you see online Sam Alman wonder why like you see online Sam Alman wonder why like you see online Sam Alman the open AI guy has a very strange and the open AI guy has a very strange and the open AI guy has a very strange and possibly problematic you know possibly problematic you know possibly problematic you know relationship with how he thinks an AI relationship with how he thinks an AI relationship with how he thinks an AI should work because he's obsessed with should work because he's obsessed with should work because he's obsessed with that Scarlett Johansson movie her yes that Scarlett Johansson movie her yes that Scarlett Johansson movie her yes which again gets into like these which again gets into like these which again gets into like these uncomfortable relationships with you uncomfortable relationships with you uncomfortable relationships with you know uh gendered individuals who do not know uh gendered individuals who do not know uh gendered individuals who do not exist right this person does not exist exist right this person does not exist exist right this person does not exist and he wanted it to sound like Scarlet and he wanted it to sound like Scarlet and he wanted it to sound like Scarlet Johansson she's suing him now right yeah Johansson she's suing him now right yeah Johansson she's suing him now right yeah so but but I'm noticing though that you so but but I'm noticing though that you so but but I'm noticing though that you know you mentioned the generation gap my know you mentioned the generation gap my know you mentioned the generation gap my my my sons they don't think about it my my sons they don't think about it my my sons they don't think about it that way because chat CPT is just a a that way because chat CPT is just a a that way because chat CPT is just a a thing it's an app it's a service and by thing it's an app it's a service and by thing it's an app it's a service and by not naming it a real human name we're not naming it a real human name we're not naming it a real human name we're moving away from anthropomorphizing it

moving away from anthropomorphizing it moving away from anthropomorphizing it so I think you're right do so I think you're right do so I think you're right do anthropomorphizing it jump started it I anthropomorphizing it jump started it I anthropomorphizing it jump started it I don't know if it's required anymore for don't know if it's required anymore for don't know if it's required anymore for its success I agree with you and I think its success I agree with you and I think its success I agree with you and I think chat TPT proved that right like and it's chat TPT proved that right like and it's chat TPT proved that right like and it's interesting because we are we're almost interesting because we are we're almost interesting because we are we're almost reversed back into a push to talk mode reversed back into a push to talk mode reversed back into a push to talk mode right so in the beginning of Alexa I right so in the beginning of Alexa I right so in the beginning of Alexa I don't know if you remember there was a don't know if you remember there was a don't know if you remember there was a device I have it right over there called device I have it right over there called device I have it right over there called a tap and you would press it and talk to a tap and you would press it and talk to a tap and you would press it and talk to it in order for Alexa to work and now it in order for Alexa to work and now it in order for Alexa to work and now and then that became that was kind of and then that became that was kind of and then that became that was kind of like the old way of doing it we just like the old way of doing it we just like the old way of doing it we just want a wake word but now if you go to want a wake word but now if you go to want a wake word but now if you go to Chachi PT and use its voice application Chachi PT and use its voice application Chachi PT and use its voice application it is also pushed to talk and people it is also pushed to talk and people it is also pushed to talk and people actually like it and they're using it actually like it and they're using it actually like it and they're using it it's still I think a little bit clunky it's still I think a little bit clunky it's still I think a little bit clunky but it I mean it's it's it's in V1 so but it I mean it's it's it's in V1 so but it I mean it's it's it's in V1 so we'll see it get better but yeah I think we'll see it get better but yeah I think we'll see it get better but yeah I think it's interesting that what happens in a it's interesting that what happens in a it's interesting that what happens in a world where I don't actually I mean I world where I don't actually I mean I world where I don't actually I mean I have a one of those Humane AI pins right have a one of those Humane AI pins right have a one of those Humane AI pins right it's also push to talk I have to tap it it's also push to talk I have to tap it it's also push to talk I have to tap it for the device to start listening to me for the device to start listening to me for the device to start listening to me so I'm you know I don't know I think so I'm you know I don't know I think so I'm you know I don't know I think there's something to be said about in a there's something to be said about in a there's something to be said about in a user experience that is voice enabled user experience that is voice enabled user experience that is voice enabled how much of this wake word stuff do we how much of this wake word stuff do we how much of this wake word stuff do we even have to do if these devices are even have to do if these devices are even have to do if these devices are going to be very personal on your you going to be very personal on your you going to be very personal on your you know as opposed to having to yell to it know as opposed to having to yell to it know as opposed to having to yell to it across the room I think that was the across the room I think that was the across the room I think that was the dream in the beginning but right right dream in the beginning but right right dream in the beginning but right right lots of us are using these devices in lots of us are using these devices in lots of us are using these devices in our hands or on our a wearable well I our hands or on our a wearable well I our hands or on our a wearable well I mentioned this analogy again I want to mentioned this analogy again I want to mentioned this analogy again I want to hit it harder and see if if it lands for hit it harder and see if if it lands for hit it harder and see if if it lands for you this idea of The Uncanny Valley The you this idea of The Uncanny Valley The you this idea of The Uncanny Valley The Uncanny Valley in like 3D animation is Uncanny Valley in like 3D animation is Uncanny Valley in like 3D animation is like when it's getting more and more like when it's getting more and more like when it's getting more and more realistic and then like oh its face is realistic and then like oh its face is realistic and then like oh its face is dead inside it looks like a zombie and dead inside it looks like a zombie and dead inside it looks like a zombie and then it becomes amazing again so like then it becomes amazing again so like then it becomes amazing again so like Thanos is on the far right side of the

Thanos is on the far right side of the Thanos is on the far right side of the uncanny valley because it's like wow uncanny valley because it's like wow uncanny valley because it's like wow that looks amazing and then like Tom that looks amazing and then like Tom that looks amazing and then like Tom Hanks in the Polar Express is like Hanks in the Polar Express is like Hanks in the Polar Express is like deeply in The Uncanny Valley so there's deeply in The Uncanny Valley so there's deeply in The Uncanny Valley so there's a creepiness factor and there was a a creepiness factor and there was a a creepiness factor and there was a there was a humane pin competitor loky there was a humane pin competitor loky there was a humane pin competitor loky launched yesterday at the time of this launched yesterday at the time of this launched yesterday at the time of this recording called friend that is recording called friend that is recording called friend that is basically a necklace pendant that is basically a necklace pendant that is basically a necklace pendant that is always always always listening and then it's always buffering listening and then it's always buffering listening and then it's always buffering like the last couple of minutes of what like the last couple of minutes of what like the last couple of minutes of what you're doing and then if you want it to you're doing and then if you want it to you're doing and then if you want it to act on that you tap it so that's another act on that you tap it so that's another act on that you tap it so that's another model so rather than tap to speak it's model so rather than tap to speak it's model so rather than tap to speak it's speak speak speak I'm interested in your speak speak speak I'm interested in your speak speak speak I'm interested in your input don't you think that the always input don't you think that the always input don't you think that the always listening which was a huge problem with listening which was a huge problem with listening which was a huge problem with Alexa when it first launched gets into Alexa when it first launched gets into Alexa when it first launched gets into the cany Valley of creepiness 100% And I the cany Valley of creepiness 100% And I the cany Valley of creepiness 100% And I so it's interesting when I I wore the AI so it's interesting when I I wore the AI so it's interesting when I I wore the AI pin on stage in San Francisco 2000 pin on stage in San Francisco 2000 pin on stage in San Francisco 2000 people were there the number one people were there the number one people were there the number one question I had when I got off stage I question I had when I got off stage I question I had when I got off stage I posted to like oh my gosh that was so posted to like oh my gosh that was so posted to like oh my gosh that was so cool you talked about this and this it cool you talked about this and this it cool you talked about this and this it was is that thing on your shoulder was is that thing on your shoulder was is that thing on your shoulder listening right now like that was the listening right now like that was the listening right now like that was the number one question I got and so yeah I number one question I got and so yeah I number one question I got and so yeah I think and I told them I'm like well a think and I told them I'm like well a think and I told them I'm like well a good user experience with a voice device good user experience with a voice device good user experience with a voice device will let you know when it's listening will let you know when it's listening will let you know when it's listening and Alexa does the same thing my little and Alexa does the same thing my little and Alexa does the same thing my little Moxy device also does the same thing Moxy device also does the same thing Moxy device also does the same thing like robots will tell you when they're like robots will tell you when they're like robots will tell you when they're listening and usually it's a color listening and usually it's a color listening and usually it's a color change of some kind of LED display and change of some kind of LED display and change of some kind of LED display and maybe so for example the rayb bands I'm maybe so for example the rayb bands I'm maybe so for example the rayb bands I'm sure you've seen the new uh met the I sure you've seen the new uh met the I sure you've seen the new uh met the I had one of the first ones as soon as you had one of the first ones as soon as you had one of the first ones as soon as you start recording or taking pictures start recording or taking pictures start recording or taking pictures there's a light that shows you you can't there's a light that shows you you can't there's a light that shows you you can't be like all Spy and do things without

be like all Spy and do things without be like all Spy and do things without people knowing because there's a light people knowing because there's a light people knowing because there's a light that and it's that's the right thing to that and it's that's the right thing to that and it's that's the right thing to do ethically people should know that do ethically people should know that do ethically people should know that you're listening the challenge with the you're listening the challenge with the you're listening the challenge with the device that's listening listening device that's listening listening device that's listening listening listening is that as people enter your listening is that as people enter your listening is that as people enter your world right as they come and talk to you world right as they come and talk to you world right as they come and talk to you as you you know as they pass by having a as you you know as they pass by having a as you you know as they pass by having a conversation with a friend all that data conversation with a friend all that data conversation with a friend all that data gets picked up too and what is their gets picked up too and what is their gets picked up too and what is their rights to that information then on top rights to that information then on top rights to that information then on top of that once someone has your utterances of that once someone has your utterances of that once someone has your utterances now we understand this concept of now we understand this concept of now we understand this concept of building neural text to speech and building neural text to speech and building neural text to speech and neural speech to text someone can use neural speech to text someone can use neural speech to text someone can use those utterances to create your likeness those utterances to create your likeness those utterances to create your likeness and I don't know if you know but in the and I don't know if you know but in the and I don't know if you know but in the like legal system you do not currently like legal system you do not currently like legal system you do not currently there is no legislation that states that there is no legislation that states that there is no legislation that states that you have the right to own your own you have the right to own your own you have the right to own your own likeness which is why people have to go likeness which is why people have to go likeness which is why people have to go and fight for their likeness to be and fight for their likeness to be and fight for their likeness to be preserved it should be a given right preserved it should be a given right preserved it should be a given right that hey that's my face that's my voice that hey that's my face that's my voice that hey that's my face that's my voice you can't use it but no people have to you can't use it but no people have to you can't use it but no people have to sue you they have to create and sue you they have to create and sue you they have to create and establish a precedent and these establish a precedent and these establish a precedent and these precedents don't exist right now so I precedents don't exist right now so I precedents don't exist right now so I think 100% it is uncanny valley it's think 100% it is uncanny valley it's think 100% it is uncanny valley it's also kind of ethically questionable when also kind of ethically questionable when also kind of ethically questionable when you have devices that are just going to you have devices that are just going to you have devices that are just going to be open air listening to everything in be open air listening to everything in be open air listening to everything in your house that's one thing right which your house that's one thing right which your house that's one thing right which is why I think Alexa survived that kind is why I think Alexa survived that kind is why I think Alexa survived that kind of debacle uh from a a security of debacle uh from a a security of debacle uh from a a security perspective because it's in your house perspective because it's in your house perspective because it's in your house at least I don't know if you remember at least I don't know if you remember at least I don't know if you remember people used to scream at alexas from people used to scream at alexas from people used to scream at alexas from outside a house to get it to unlock outside a house to get it to unlock outside a house to get it to unlock doors before we figured out the whole doors before we figured out the whole doors before we figured out the whole voice pin thing so they all have their voice pin thing so they all have their voice pin thing so they all have their their challenges I think yeah the um their challenges I think yeah the um their challenges I think yeah the um that's so interesting I I uh I was in a

that's so interesting I I uh I was in a that's so interesting I I uh I was in a meeting at Microsoft build a couple of meeting at Microsoft build a couple of meeting at Microsoft build a couple of months ago and it was one of these like months ago and it was one of these like months ago and it was one of these like ND partner meetings a meeting after the ND partner meetings a meeting after the ND partner meetings a meeting after the presentation and uh presentation and uh presentation and uh I was in the meeting and I was talking I was in the meeting and I was talking I was in the meeting and I was talking to some folks and then I noticed that to some folks and then I noticed that to some folks and then I noticed that one of these guys had a light on his one of these guys had a light on his one of these guys had a light on his glasses and I was surprised at my own glasses and I was surprised at my own glasses and I was surprised at my own visceral reaction I'm usually into the visceral reaction I'm usually into the visceral reaction I'm usually into the gadgets and I didn't I didn't like think gadgets and I didn't I didn't like think gadgets and I didn't I didn't like think this reaction I felt it in my chest and this reaction I felt it in my chest and this reaction I felt it in my chest and I said are you are you recording and it I said are you are you recording and it I said are you are you recording and it was such an it was such an inappropriate was such an it was such an inappropriate was such an it was such an inappropriate thing we are in a closed door NDA thing we are in a closed door NDA thing we are in a closed door NDA meeting and he thought it was cool to meeting and he thought it was cool to meeting and he thought it was cool to just just just oh but this is just for my own use and I oh but this is just for my own use and I oh but this is just for my own use and I was like but I don't know that dude I was like but I don't know that dude I was like but I don't know that dude I don't like you're sitting there I was so don't like you're sitting there I was so don't like you're sitting there I was so frustrated how do you not say something frustrated how do you not say something frustrated how do you not say something like I always just tell people I'm like like I always just tell people I'm like like I always just tell people I'm like he didn't say a word until we mentioned he didn't say a word until we mentioned he didn't say a word until we mentioned it and then he was like oh I'm so sorry it and then he was like oh I'm so sorry it and then he was like oh I'm so sorry yeah he got busted but like I mean yeah he got busted but like I mean yeah he got busted but like I mean busted isn't quite the word but he just busted isn't quite the word but he just busted isn't quite the word but he just he he was Thoughtless and I was maybe a he he was Thoughtless and I was maybe a he he was Thoughtless and I was maybe a little s more surprisingly crisp than I little s more surprisingly crisp than I little s more surprisingly crisp than I would have ordinarily been sure but I would have ordinarily been sure but I would have ordinarily been sure but I mean that's what it I mean that's what mean that's what it I mean that's what mean that's what it I mean that's what we're finding out data wise right we're finding out data wise right we're finding out data wise right Stanford did a study on trust and I Stanford did a study on trust and I Stanford did a study on trust and I think it's extremely interesting but think it's extremely interesting but think it's extremely interesting but this whole AI trust and what happens this whole AI trust and what happens this whole AI trust and what happens when people realize that there's a when people realize that there's a when people realize that there's a different level of trust you lose trust different level of trust you lose trust different level of trust you lose trust no matter what when you implement AI no matter what when you implement AI no matter what when you implement AI like your customers will trust you less like your customers will trust you less like your customers will trust you less because you're using a robot rather than because you're using a robot rather than because you're using a robot rather than you that is just the truth however the you that is just the truth however the you that is just the truth however the level of trust decreases much further if

level of trust decreases much further if level of trust decreases much further if they find out it was a robot after it they find out it was a robot after it they find out it was a robot after it thought it was a human or after it thought it was a human or after it thought it was a human or after it thought you weren't recording right so thought you weren't recording right so thought you weren't recording right so it's way worse to walk into a meeting it's way worse to walk into a meeting it's way worse to walk into a meeting and and then later be like oh and I and and then later be like oh and I and and then later be like oh and I recorded this would you like the you recorded this would you like the you recorded this would you like the you know would you like the notes rather know would you like the notes rather know would you like the notes rather than saying hey I use this device to than saying hey I use this device to than saying hey I use this device to help me record even if you just from a help me record even if you just from a help me record even if you just from a psychological perspective tell people I psychological perspective tell people I psychological perspective tell people I do it for this reason most people are do it for this reason most people are do it for this reason most people are not going to say no like most people are not going to say no like most people are not going to say no like most people are gonna like oh I get it you can yeah sure gonna like oh I get it you can yeah sure gonna like oh I get it you can yeah sure yeah well it's like a news person taking yeah well it's like a news person taking yeah well it's like a news person taking their recorder and putting it on the their recorder and putting it on the their recorder and putting it on the table would you mind if I record this table would you mind if I record this table would you mind if I record this and Microsoft teams already announces to and Microsoft teams already announces to and Microsoft teams already announces to everyone we're about record make sure everyone we're about record make sure everyone we're about record make sure that you that you that you know everyone's cool with that but it's know everyone's cool with that but it's know everyone's cool with that but it's just walking in with like a camera in just walking in with like a camera in just walking in with like a camera in your face you might yeah without saying your face you might yeah without saying your face you might yeah without saying anything like without saying anything anything like without saying anything anything like without saying anything but okay so then do you think though as but okay so then do you think though as but okay so then do you think though as a person who's focused on ethics and a person who's focused on ethics and a person who's focused on ethics and responsible AI that there's going to be responsible AI that there's going to be responsible AI that there's going to be this tension between doing it right and this tension between doing it right and this tension between doing it right and then convenience because ultimately we then convenience because ultimately we then convenience because ultimately we give up our privacy we give up our we give up our privacy we give up our we give up our privacy we give up our we give up things simply for well that's so give up things simply for well that's so give up things simply for well that's so convenient though gosh 100% I think one convenient though gosh 100% I think one convenient though gosh 100% I think one of my challenges uh for example I work of my challenges uh for example I work of my challenges uh for example I work with Realtors a lot I'm about to speak with Realtors a lot I'm about to speak with Realtors a lot I'm about to speak at the National Association of Realtors at the National Association of Realtors at the National Association of Realtors and be their open their their opening and be their open their their opening and be their open their their opening keynote and in this keynote I always keynote and in this keynote I always keynote and in this keynote I always like to mention to them like they're like to mention to them like they're like to mention to them like they're very quick to be like well they're very quick to be like well they're very quick to be like well they're selling right they're just super excited selling right they're just super excited selling right they're just super excited they want to sell they want to do as they want to sell they want to do as they want to sell they want to do as much as they can to get as many leads as much as they can to get as many leads as much as they can to get as many leads as they can and close as much business as they can and close as much business as they can and close as much business as they can so a product came out called

they can so a product came out called they can so a product came out called air I don't know if you know it but it air I don't know if you know it but it air I don't know if you know it but it basically create it's a neural text of basically create it's a neural text of basically create it's a neural text of speech it allows you to write a script speech it allows you to write a script speech it allows you to write a script and a human sounding voice will get on a and a human sounding voice will get on a and a human sounding voice will get on a phone and have a conversation with you phone and have a conversation with you phone and have a conversation with you uh with the the customer it'll drive uh with the the customer it'll drive uh with the the customer it'll drive them to even buy something and the them to even buy something and the them to even buy something and the challenge though is that it does not challenge though is that it does not challenge though is that it does not disclose at any time that it isn't human disclose at any time that it isn't human disclose at any time that it isn't human it does not and these again there are it does not and these again there are it does not and these again there are principles of ethical and responsible principles of ethical and responsible principles of ethical and responsible design that would tell you not to ever design that would tell you not to ever design that would tell you not to ever do that because it's just not cool but do that because it's just not cool but do that because it's just not cool but this is it gone to Market and these this is it gone to Market and these this is it gone to Market and these people that are immediately interested people that are immediately interested people that are immediately interested who are to your point more interested in who are to your point more interested in who are to your point more interested in the benefit it offers them than the the benefit it offers them than the the benefit it offers them than the impact or consequence and right now impact or consequence and right now impact or consequence and right now there is no legal consequence like there there is no legal consequence like there there is no legal consequence like there is nothing like I mean there might be is nothing like I mean there might be is nothing like I mean there might be some fine um that they might get they some fine um that they might get they some fine um that they might get they may get eventually when we finally get may get eventually when we finally get may get eventually when we finally get some legislation through but right now some legislation through but right now some legislation through but right now there's no consequence it's literally there's no consequence it's literally there's no consequence it's literally just do I do the right thing and tell just do I do the right thing and tell just do I do the right thing and tell someone when I'm using this technology someone when I'm using this technology someone when I'm using this technology even if it will give me a small hit on even if it will give me a small hit on even if it will give me a small hit on trust it'll actually build trust in my trust it'll actually build trust in my trust it'll actually build trust in my brand as a whole um I think really brand as a whole um I think really brand as a whole um I think really people have to start start thinking very people have to start start thinking very people have to start start thinking very strategically about what kind of company strategically about what kind of company strategically about what kind of company do you want to be in this world of AI do you want to be in this world of AI do you want to be in this world of AI and that at the end of the day people and that at the end of the day people and that at the end of the day people pick people people do business with pick people people do business with pick people people do business with people you might be able to do some people you might be able to do some people you might be able to do some shortcuts on the front end to get shortcuts on the front end to get shortcuts on the front end to get someone in but to create lifelong someone in but to create lifelong someone in but to create lifelong customer relationships you and I know customer relationships you and I know customer relationships you and I know this very well like people care about this very well like people care about this very well like people care about you and so I say like lean I always tell

you and so I say like lean I always tell you and so I say like lean I always tell people lean in on building responsibly people lean in on building responsibly people lean in on building responsibly even if it takes a little longer even if even if it takes a little longer even if even if it takes a little longer even if you have to do a little bit more work you have to do a little bit more work you have to do a little bit more work because at the end of the day people because at the end of the day people because at the end of the day people will trust you and then you can use AI will trust you and then you can use AI will trust you and then you can use AI to accelerate those results for your for to accelerate those results for your for to accelerate those results for your for your customers and for your employees your customers and for your employees your customers and for your employees yeah it feels though like um we we need yeah it feels though like um we we need yeah it feels though like um we we need to vote with our feet and you know like to vote with our feet and you know like to vote with our feet and you know like I I pref I think that I am a person that I I pref I think that I am a person that I I pref I think that I am a person that prefers a little bit more regulation but prefers a little bit more regulation but prefers a little bit more regulation but then in order to have regulation you then in order to have regulation you then in order to have regulation you need uh educated and informed um need uh educated and informed um need uh educated and informed um legislators then the free market legislators then the free market legislators then the free market capitalists are like well let it figure capitalists are like well let it figure capitalists are like well let it figure itself out and then I think that'll itself out and then I think that'll itself out and then I think that'll always come down to convenience always come down to convenience always come down to convenience but it does seem though that like people but it does seem though that like people but it does seem though that like people are voting with their feet and they're are voting with their feet and they're are voting with their feet and they're going ew that doesn't feel good I don't going ew that doesn't feel good I don't going ew that doesn't feel good I don't like that you know yeah I mean just like that you know yeah I mean just like that you know yeah I mean just think about Google lenses right if it think about Google lenses right if it think about Google lenses right if it came out now it might do Okay Google came out now it might do Okay Google came out now it might do Okay Google Glass yeah Google Glass yeah like back Glass yeah Google Glass yeah like back Glass yeah Google Glass yeah like back in the day like people literally voted in the day like people literally voted in the day like people literally voted with their feet and was like that is with their feet and was like that is with their feet and was like that is creepy I'm never going to use anything creepy I'm never going to use anything creepy I'm never going to use anything like that now we're seeing visors and like that now we're seeing visors and like that now we're seeing visors and all sorts of yeah Ray Ban is is no one all sorts of yeah Ray Ban is is no one all sorts of yeah Ray Ban is is no one no one is calling them glassholes like no one is calling them glassholes like no one is calling them glassholes like they did came out exactly so I do think they did came out exactly so I do think they did came out exactly so I do think yeah and and that's one of the benefits yeah and and that's one of the benefits yeah and and that's one of the benefits When I build anything with AI I always When I build anything with AI I always When I build anything with AI I always tell people um on in cyber security they tell people um on in cyber security they tell people um on in cyber security they call it like a red teaming right you call it like a red teaming right you call it like a red teaming right you need this team that's going to like need this team that's going to like need this team that's going to like ethically attack and try and break your ethically attack and try and break your ethically attack and try and break your system and in AI there's a similar system and in AI there's a similar system and in AI there's a similar concept it's called AI red teaming but concept it's called AI red teaming but concept it's called AI red teaming but it's a little bit different because in it's a little bit different because in it's a little bit different because in addition to adversarial attacks you addition to adversarial attacks you addition to adversarial attacks you actually just need a group of people are actually just need a group of people are actually just need a group of people are going to tell you this is good this is a

going to tell you this is good this is a going to tell you this is good this is a good experience this is a bad experience good experience this is a bad experience good experience this is a bad experience this experience resonates with this this experience resonates with this this experience resonates with this audience this is going to hurt these audience this is going to hurt these audience this is going to hurt these people this is going to offend this people this is going to offend this people this is going to offend this group of people like who's going to tell group of people like who's going to tell group of people like who's going to tell you that if you end up having a team you that if you end up having a team you that if you end up having a team that's very homogeneous in nature so I that's very homogeneous in nature so I that's very homogeneous in nature so I think that's also part of anyone who's think that's also part of anyone who's think that's also part of anyone who's building AI systems like just think building AI systems like just think building AI systems like just think you're going to want to collect as many you're going to want to collect as many you're going to want to collect as many of these diverse personalities and of these diverse personalities and of these diverse personalities and perspectives into one room as possible perspectives into one room as possible perspectives into one room as possible so before you go to market you can get so before you go to market you can get so before you go to market you can get that feedback that says wow you are that feedback that says wow you are that feedback that says wow you are totally uncanny valley here buddy you totally uncanny valley here buddy you totally uncanny valley here buddy you should probably take a double double should probably take a double double should probably take a double double take uh on what you're trying to build take uh on what you're trying to build take uh on what you're trying to build most people they do that testing and most people they do that testing and most people they do that testing and uction and you can just do a little uction and you can just do a little uction and you can just do a little Google search to find out how well Google search to find out how well Google search to find out how well that's G well yeah we know how well that's G well yeah we know how well that's G well yeah we know how well testing and production went in the last testing and production went in the last testing and production went in the last couple of weeks not not awesome cool couple of weeks not not awesome cool couple of weeks not not awesome cool well I look forward to seeing if your well I look forward to seeing if your well I look forward to seeing if your predictions come true uh and I thank you predictions come true uh and I thank you predictions come true uh and I thank you so much for hanging out and I also want so much for hanging out and I also want so much for hanging out and I also want to take a moment to congratulate you I to take a moment to congratulate you I to take a moment to congratulate you I understand that you were recently uh understand that you were recently uh understand that you were recently uh given a Microsoft MVP on a new category given a Microsoft MVP on a new category given a Microsoft MVP on a new category of responsible AI specifically so of responsible AI specifically so of responsible AI specifically so congratulations it's super cool yeah congratulations it's super cool yeah congratulations it's super cool yeah super exciting I'm excited for the year super exciting I'm excited for the year super exciting I'm excited for the year so thanks for having me it's been a so thanks for having me it's been a so thanks for having me it's been a blast we have been chatting with Noel blast we have been chatting with Noel blast we have been chatting with Noel Russell expert on AI and a chief AI Russell expert on AI and a chief AI Russell expert on AI and a chief AI officer at the AI Leadership Institute officer at the AI Leadership Institute officer at the AI Leadership Institute this has been another episode of Hansel this has been another episode of Hansel this has been another episode of Hansel minutes and we'll see you again next minutes and we'll see you again next minutes and we'll see you again next week week week [Music]