AI Hurts Creators

The web is full of people who give away The web is full of people who give away their work for free. Some relying on the their work for free. Some relying on the their work for free. Some relying on the sales of products or services to support sales of products or services to support sales of products or services to support that free content, while others just do that free content, while others just do that free content, while others just do it for the love of their game. This it for the love of their game. This it for the love of their game. This category includes bloggers, authors, category includes bloggers, authors, category includes bloggers, authors, artists, YouTube creators, and more. artists, YouTube creators, and more. artists, YouTube creators, and more. Unfortunately, this category of creator Unfortunately, this category of creator Unfortunately, this category of creator is in danger of going extinct because of is in danger of going extinct because of is in danger of going extinct because of AI. Let's talk about how in this AI. Let's talk about how in this AI. Let's talk about how in this installment of the AI hurts everything installment of the AI hurts everything installment of the AI hurts everything series. Now, every action you take has a series. Now, every action you take has a series. Now, every action you take has a cost and too often we look at the cost and too often we look at the cost and too often we look at the benefits of an action and forget to look benefits of an action and forget to look benefits of an action and forget to look at the drawbacks. In this series, we're at the drawbacks. In this series, we're at the drawbacks. In this series, we're looking at the costs associated with AI looking at the costs associated with AI looking at the costs associated with AI in the various sectors in order to have in the various sectors in order to have in the various sectors in order to have a better understanding of what we're a better understanding of what we're a better understanding of what we're giving up in order to gain the benefits giving up in order to gain the benefits giving up in order to gain the benefits of AI. We're not saying the AI is of AI. We're not saying the AI is of AI. We're not saying the AI is horrible and it should never be used. horrible and it should never be used. horrible and it should never be used. But at the same time, we need to But at the same time, we need to But at the same time, we need to understand what those drawbacks are and understand what those drawbacks are and understand what those drawbacks are and then properly evaluate whether or not then properly evaluate whether or not then properly evaluate whether or not it's a good thing and what we can do to it's a good thing and what we can do to it's a good thing and what we can do to make it better. Now, this video, to be make it better. Now, this video, to be make it better. Now, this video, to be clear, does hit especially close to home clear, does hit especially close to home clear, does hit especially close to home for me. If you don't know me, my name is for me. If you don't know me, my name is for me. If you don't know me, my name is Tim Corey and I create training content Tim Corey and I create training content Tim Corey and I create training content for people both on YouTube as well as on for people both on YouTube as well as on for people both on YouTube as well as on my paid site imt.com.

my paid site imt.com. my paid site imt.com. And the way I fund more than a thousand And the way I fund more than a thousand And the way I fund more than a thousand videos here on YouTube is by selling videos here on YouTube is by selling videos here on YouTube is by selling courses. And so, yes, there is I don't courses. And so, yes, there is I don't courses. And so, yes, there is I don't want to say ulterior moto because the want to say ulterior moto because the want to say ulterior moto because the rest of this video I'm not going to talk rest of this video I'm not going to talk rest of this video I'm not going to talk about me at all. And I could I could go about me at all. And I could I could go about me at all. And I could I could go into exactly how AI has negatively into exactly how AI has negatively into exactly how AI has negatively impacted me. But I want to talk more impacted me. But I want to talk more impacted me. But I want to talk more about everybody's experience, not just about everybody's experience, not just about everybody's experience, not just one person. I think it's more important one person. I think it's more important one person. I think it's more important to go that route. So while yes, this to go that route. So while yes, this to go that route. So while yes, this channel is funded by people like you who channel is funded by people like you who channel is funded by people like you who purchase courses at imtimcorey.com, purchase courses at imtimcorey.com, purchase courses at imtimcorey.com, there's more to it than just me. So there's more to it than just me. So there's more to it than just me. So let's talk about everybody else, not let's talk about everybody else, not let's talk about everybody else, not just me, because I think that's it's just me, because I think that's it's just me, because I think that's it's more impactful that way. So let's start more impactful that way. So let's start more impactful that way. So let's start off here where um you know we're going off here where um you know we're going off here where um you know we're going to kind of weave this narrative of why to kind of weave this narrative of why to kind of weave this narrative of why this is really hurting uh creators and this is really hurting uh creators and this is really hurting uh creators and this is the first one. Mark Zuckerberg this is the first one. Mark Zuckerberg this is the first one. Mark Zuckerberg personally authorized meta's copyright personally authorized meta's copyright personally authorized meta's copyright infringement according to a a publisher. infringement according to a a publisher. infringement according to a a publisher. So copyright infringement to create LLM So copyright infringement to create LLM So copyright infringement to create LLM models. So large language models take a models. So large language models take a models. So large language models take a lot of training information. It a lot of lot of training information. It a lot of lot of training information. It a lot of data in order to create a model that can data in order to create a model that can data in order to create a model that can create something for us because really create something for us because really create something for us because really what it's doing is it's just what it's doing is it's just what it's doing is it's just regurgitating and reconstituting regurgitating and reconstituting regurgitating and reconstituting different things that's learned in a new different things that's learned in a new different things that's learned in a new and interesting hopefully interesting and interesting hopefully interesting and interesting hopefully interesting way. Um and hopefully new because we've way. Um and hopefully new because we've way. Um and hopefully new because we've also seen it doesn't always do new also seen it doesn't always do new also seen it doesn't always do new things but

things but things but this was created off of copyright works. this was created off of copyright works. this was created off of copyright works. Now what a copyright? A copyright says Now what a copyright? A copyright says Now what a copyright? A copyright says that I own this thing you know. So, if that I own this thing you know. So, if that I own this thing you know. So, if you own a a piece of land and someone you own a a piece of land and someone you own a a piece of land and someone else comes along and decides, you know else comes along and decides, you know else comes along and decides, you know what? I'm going to plant a garden on what? I'm going to plant a garden on what? I'm going to plant a garden on your land. Well, no, you can't do that. your land. Well, no, you can't do that. your land. Well, no, you can't do that. That's my land. You have to get That's my land. You have to get That's my land. You have to get permission to do that. That's what permission to do that. That's what permission to do that. That's what copyright is for a digital world. And it copyright is for a digital world. And it copyright is for a digital world. And it is much more difficult when it's a is much more difficult when it's a is much more difficult when it's a digital world because people often see, digital world because people often see, digital world because people often see, well, there's no danger, right? There's well, there's no danger, right? There's well, there's no danger, right? There's no there's no harm in copying your no there's no harm in copying your no there's no harm in copying your thing. thing. thing. But yet yes there is right. So if a But yet yes there is right. So if a But yet yes there is right. So if a person put all their their effort and person put all their their effort and person put all their their effort and work into creating let's say a book and work into creating let's say a book and work into creating let's say a book and they took a year to to craft this book they took a year to to craft this book they took a year to to craft this book very carefully and then you say you know very carefully and then you say you know very carefully and then you say you know what I'm going to take it but not pay what I'm going to take it but not pay what I'm going to take it but not pay for it. Well, that's not helping the for it. Well, that's not helping the for it. Well, that's not helping the person who created. And this is what uh person who created. And this is what uh person who created. And this is what uh allegedly all of the LLM seem to have allegedly all of the LLM seem to have allegedly all of the LLM seem to have done is they took copyright information done is they took copyright information done is they took copyright information and say, "You know what? We're going to and say, "You know what? We're going to and say, "You know what? We're going to take we're going to steal all of this take we're going to steal all of this take we're going to steal all of this because we need it. It It's important.

because we need it. It It's important. because we need it. It It's important. We need to have this." And this is what We need to have this." And this is what We need to have this." And this is what um this allegation uh this lawsuit, this um this allegation uh this lawsuit, this um this allegation uh this lawsuit, this publisher alleges. So the allegation is publisher alleges. So the allegation is publisher alleges. So the allegation is they illegally use millions of they illegally use millions of they illegally use millions of copyrighted works to train AI language copyrighted works to train AI language copyrighted works to train AI language system called llama. Now you know if if system called llama. Now you know if if system called llama. Now you know if if I steal one thing from you that's theft I steal one thing from you that's theft I steal one thing from you that's theft and I could be arrested for it. But if I and I could be arrested for it. But if I and I could be arrested for it. But if I steal a million things from you or steal a million things from you or steal a million things from you or millions of things from you sometimes millions of things from you sometimes millions of things from you sometimes that's seen as just it is what it is, that's seen as just it is what it is, that's seen as just it is what it is, right? And that's what we're doing right right? And that's what we're doing right right? And that's what we're doing right here is we're saying, you know what, you here is we're saying, you know what, you here is we're saying, you know what, you know, if if you were an ordinary know, if if you were an ordinary know, if if you were an ordinary everyday person and you stole something, everyday person and you stole something, everyday person and you stole something, it could be proven, then you'd be it could be proven, then you'd be it could be proven, then you'd be liable. But if you stole if you're a liable. But if you stole if you're a liable. But if you stole if you're a company and you steal millions of company and you steal millions of company and you steal millions of people's works, well, we're not going to people's works, well, we're not going to people's works, well, we're not going to be so sure if if that might not be be so sure if if that might not be be so sure if if that might not be acceptable. Okay. Um, so the defense acceptable. Okay. Um, so the defense acceptable. Okay. Um, so the defense reproduced and distributed millions of reproduced and distributed millions of reproduced and distributed millions of copyrighted works without permission, copyrighted works without permission, copyrighted works without permission, without providing compensation to the without providing compensation to the without providing compensation to the authors or publishers. That's what the authors or publishers. That's what the authors or publishers. That's what the allegation is, what the lawsuit says.

allegation is, what the lawsuit says. allegation is, what the lawsuit says. Now, Now, Now, this is what Meta says. This next this is what Meta says. This next this is what Meta says. This next paragraph, um, AI is powering paragraph, um, AI is powering paragraph, um, AI is powering transformative innovations, transformative innovations, transformative innovations, productivity, and creativity for productivity, and creativity for productivity, and creativity for individuals and companies. Stop right individuals and companies. Stop right individuals and companies. Stop right there for a minute. Why do you need to there for a minute. Why do you need to there for a minute. Why do you need to say that? What's the the value in saying say that? What's the the value in saying say that? What's the the value in saying that? What you're saying is here's all that? What you're saying is here's all that? What you're saying is here's all the good stuff. Here's how how great the good stuff. Here's how how great the good stuff. Here's how how great this can be because then they get into this can be because then they get into this can be because then they get into justifying why the end justifies the justifying why the end justifies the justifying why the end justifies the means. Right? As courts have really means. Right? As courts have really means. Right? As courts have really found that training AI on copyrighted found that training AI on copyrighted found that training AI on copyrighted materials can qualify as fair use. So, materials can qualify as fair use. So, materials can qualify as fair use. So, we're doing all this great stuff and you we're doing all this great stuff and you we're doing all this great stuff and you know what? That justifies us taking all know what? That justifies us taking all know what? That justifies us taking all this information in a way that was not this information in a way that was not this information in a way that was not in the contract in the contract in the contract because you know what? It creates this because you know what? It creates this because you know what? It creates this really great thing. So, now Anthropic really great thing. So, now Anthropic really great thing. So, now Anthropic has already paid $1.5 billion to settle has already paid $1.5 billion to settle has already paid $1.5 billion to settle a class action lawsuit um by some a class action lawsuit um by some a class action lawsuit um by some authors and there are more coming um authors and there are more coming um authors and there are more coming um because of the fact that yes, this is because of the fact that yes, this is because of the fact that yes, this is what happened. um or what has been what happened. um or what has been what happened. um or what has been alleged to have happened and seems to alleged to have happened and seems to alleged to have happened and seems to proved that it's happened. And you know, proved that it's happened. And you know, proved that it's happened. And you know, here Meta isn't arguing they did it or here Meta isn't arguing they did it or here Meta isn't arguing they did it or didn't do it. What they're arguing is, didn't do it. What they're arguing is, didn't do it. What they're arguing is, yeah, we did it, but it should be okay.

yeah, we did it, but it should be okay. yeah, we did it, but it should be okay. So, this is just a start of this is how So, this is just a start of this is how So, this is just a start of this is how LLMs are built off of information like LLMs are built off of information like LLMs are built off of information like this. Now, here's another one. Nvidia, this. Now, here's another one. Nvidia, this. Now, here's another one. Nvidia, I'm not sure if you even knew Nvidia. I'm not sure if you even knew Nvidia. I'm not sure if you even knew Nvidia. Yes, they have large language models. uh Yes, they have large language models. uh Yes, they have large language models. uh they can't shake author's claims that it they can't shake author's claims that it they can't shake author's claims that it trained their AI on pirated books. Now trained their AI on pirated books. Now trained their AI on pirated books. Now again, if you or I go to a pirate site again, if you or I go to a pirate site again, if you or I go to a pirate site and get um you know movies or books or and get um you know movies or books or and get um you know movies or books or music or something like that, music or something like that, music or something like that, if we're you know often we're not if we're you know often we're not if we're you know often we're not caught, right? Often people are not caught, right? Often people are not caught, right? Often people are not caught doing that. But if they are caught doing that. But if they are caught doing that. But if they are caught, then you face consequences. You caught, then you face consequences. You caught, then you face consequences. You face real world consequences. face real world consequences. face real world consequences. And so they've sued Nvidia more than two And so they've sued Nvidia more than two And so they've sued Nvidia more than two years ago. So, this is this is part of years ago. So, this is this is part of years ago. So, this is this is part of the problem with um you know, with how the problem with um you know, with how the problem with um you know, with how LLMs are are being built is there is LLMs are are being built is there is LLMs are are being built is there is they get to the point where they say, they get to the point where they say, they get to the point where they say, "Well, it's been so long it's it's hard "Well, it's been so long it's it's hard "Well, it's been so long it's it's hard to undo that now. It's been years." But to undo that now. It's been years." But to undo that now. It's been years." But the problem is this is how lawsuits the problem is this is how lawsuits the problem is this is how lawsuits work. Lawsuits aren't an immediate work. Lawsuits aren't an immediate work. Lawsuits aren't an immediate thing. Lawsuits don't happen and have an thing. Lawsuits don't happen and have an thing. Lawsuits don't happen and have an immediate reaction or immediate um immediate reaction or immediate um immediate reaction or immediate um outcome. So, this is over 2 years ago.

outcome. So, this is over 2 years ago. outcome. So, this is over 2 years ago. They've been sued and on Tuesday, just They've been sued and on Tuesday, just They've been sued and on Tuesday, just recently, um, now this article came out recently, um, now this article came out recently, um, now this article came out in May of 2026. So, it's it's about this in May of 2026. So, it's it's about this in May of 2026. So, it's it's about this kind of a month and a half old or so, kind of a month and a half old or so, kind of a month and a half old or so, but but but the federal judge largely agreed that the federal judge largely agreed that the federal judge largely agreed that they have a case against Nvidia. So, they have a case against Nvidia. So, they have a case against Nvidia. So, there was a motion dismissed by Nvidia. there was a motion dismissed by Nvidia. there was a motion dismissed by Nvidia. They largely said that, you know, you They largely said that, you know, you They largely said that, you know, you can't just dismiss this. Um so they used can't just dismiss this. Um so they used can't just dismiss this. Um so they used an online repositories hosting pirated an online repositories hosting pirated an online repositories hosting pirated books and other copyright works. That's books and other copyright works. That's books and other copyright works. That's the allegation. the allegation. the allegation. So um the judge dismissed a claim with So um the judge dismissed a claim with So um the judge dismissed a claim with uh so it dismissed a couple claims out uh so it dismissed a couple claims out uh so it dismissed a couple claims out of that but kept most of them. The of that but kept most of them. The of that but kept most of them. The plaintiffs are represented by the this plaintiffs are represented by the this plaintiffs are represented by the this law firm which also represents authors law firm which also represents authors law firm which also represents authors suing OpenAI over similar AI trained suing OpenAI over similar AI trained suing OpenAI over similar AI trained data practices. So again they're suing data practices. So again they're suing data practices. So again they're suing Nvidia, they're suing OpenAI. We saw Nvidia, they're suing OpenAI. We saw Nvidia, they're suing OpenAI. We saw that Anthropic already settled and Meta that Anthropic already settled and Meta that Anthropic already settled and Meta is in the midst of a lawsuit. And these is in the midst of a lawsuit. And these is in the midst of a lawsuit. And these are just singular lawsuits. Yes, they're are just singular lawsuits. Yes, they're are just singular lawsuits. Yes, they're class action lawsuits, but um there are class action lawsuits, but um there are class action lawsuits, but um there are more to come for more categories and more to come for more categories and more to come for more categories and other things, but part of it is you have other things, but part of it is you have other things, but part of it is you have to have discovery to know did you do to have discovery to know did you do to have discovery to know did you do this or not? Um so there is a lot of this or not? Um so there is a lot of this or not? Um so there is a lot of copyright infringement either being copyright infringement either being copyright infringement either being alleged or even being acknowledged. you alleged or even being acknowledged. you alleged or even being acknowledged. you know, Meta acknowledges that they used know, Meta acknowledges that they used know, Meta acknowledges that they used it, but they say they had a right to.

it, but they say they had a right to. it, but they say they had a right to. Uh, Enthropic said, "Hey, we're going to Uh, Enthropic said, "Hey, we're going to Uh, Enthropic said, "Hey, we're going to settle on this." Um, probably saying settle on this." Um, probably saying settle on this." Um, probably saying that they didn't say they didn't do they that they didn't say they didn't do they that they didn't say they didn't do they did it, but same time paying it off. did it, but same time paying it off. did it, but same time paying it off. Okay, this is where it lands. This is Okay, this is where it lands. This is Okay, this is where it lands. This is the the outcome from that and that is the the outcome from that and that is the the outcome from that and that is small publishers lost 60% of search small publishers lost 60% of search small publishers lost 60% of search traffic as AI shapes or reshapes the traffic as AI shapes or reshapes the traffic as AI shapes or reshapes the web. Now, web. Now, web. Now, why did AI reshape the web? Because it why did AI reshape the web? Because it why did AI reshape the web? Because it used small publishers content and used small publishers content and used small publishers content and medium-sized publishers content and medium-sized publishers content and medium-sized publishers content and large publishers content to create the large publishers content to create the large publishers content to create the AI which now is crowding out those same AI which now is crowding out those same AI which now is crowding out those same people. The people that LLMs are built people. The people that LLMs are built people. The people that LLMs are built on top of are now being crowded out of on top of are now being crowded out of on top of are now being crowded out of the marketplace because their the marketplace because their the marketplace because their information is being reused information is being reused information is being reused and they're not getting credit for it. and they're not getting credit for it. and they're not getting credit for it. they're not getting the income from it. they're not getting the income from it. they're not getting the income from it. The large companies are instead. So The large companies are instead. So The large companies are instead. So referral traffic from traditional search referral traffic from traditional search referral traffic from traditional search engines has declined over by 60% for engines has declined over by 60% for engines has declined over by 60% for small publishers. So this this report small publishers. So this this report small publishers. So this this report actually breaks out the small actually breaks out the small actually breaks out the small publishers, medium-sized publishers, and publishers, medium-sized publishers, and publishers, medium-sized publishers, and large publishers. Um so 60% decline um large publishers. Um so 60% decline um large publishers. Um so 60% decline um for small publishers, 47% for small publishers, 47% for small publishers, 47% um decline for medium-siz publishers. um um decline for medium-siz publishers. um um decline for medium-siz publishers. um and then 22% decline for large and then 22% decline for large and then 22% decline for large publishers. Now, the reason why the publishers. Now, the reason why the publishers. Now, the reason why the large publishers um had less decline is large publishers um had less decline is large publishers um had less decline is because of the fact that they're already

because of the fact that they're already because of the fact that they're already known, you know, like when you think known, you know, like when you think known, you know, like when you think about going shopping, you know, you you about going shopping, you know, you you about going shopping, you know, you you see ads all over for different companies see ads all over for different companies see ads all over for different companies to go shop at this company or that to go shop at this company or that to go shop at this company or that company. While there are ads for Amazon, company. While there are ads for Amazon, company. While there are ads for Amazon, they don't really have to be, right? they don't really have to be, right? they don't really have to be, right? because you know Amazon.com and so if because you know Amazon.com and so if because you know Amazon.com and so if you want to look for something you know you want to look for something you know you want to look for something you know you can go to amazon.com and get it and you can go to amazon.com and get it and you can go to amazon.com and get it and that's why there's less damage for large that's why there's less damage for large that's why there's less damage for large publishers because people know to go publishers because people know to go publishers because people know to go directly to that publisher or know to directly to that publisher or know to directly to that publisher or know to ask for that publisher and just go ask for that publisher and just go ask for that publisher and just go directly to that site rather than using directly to that site rather than using directly to that site rather than using the AI responses the AI responses the AI responses but small publishers don't have that but small publishers don't have that but small publishers don't have that that um that luxury because they rely on that um that luxury because they rely on that um that luxury because they rely on people searching for us you know a topic people searching for us you know a topic people searching for us you know a topic or something like that and they get the or something like that and they get the or something like that and they get the their information in front of that their information in front of that their information in front of that person, that person goes, "Yes, I'm person, that person goes, "Yes, I'm person, that person goes, "Yes, I'm interested in in more information about interested in in more information about interested in in more information about that." So, the idea that um that small that." So, the idea that um that small that." So, the idea that um that small publishers are affected more than large publishers are affected more than large publishers are affected more than large publishers is kind of understandable and publishers is kind of understandable and publishers is kind of understandable and that this report goes into that a bit that this report goes into that a bit that this report goes into that a bit more. Um, but here's where it really more. Um, but here's where it really more. Um, but here's where it really gets into it. you say, well, yes, the gets into it. you say, well, yes, the gets into it. you say, well, yes, the the the um the traffic is going down, the the um the traffic is going down, the the um the traffic is going down, but at some point, you know, AI are but at some point, you know, AI are but at some point, you know, AI are going to start giving those those links going to start giving those those links going to start giving those those links and saying, "Hey, you know, here's the and saying, "Hey, you know, here's the and saying, "Hey, you know, here's the answer, but here's a link to the answer, but here's a link to the answer, but here's a link to the answer." And that's not really having an answer." And that's not really having an answer." And that's not really having an impact. In fact, chat bots still account impact. In fact, chat bots still account impact. In fact, chat bots still account for less than 1% of all publisher view for less than 1% of all publisher view for less than 1% of all publisher view referrals.

referrals. referrals. So now this is where again you'll hear So now this is where again you'll hear So now this is where again you'll hear companies especially LLMs are really bad companies especially LLMs are really bad companies especially LLMs are really bad at it uh where they will give numbers at it uh where they will give numbers at it uh where they will give numbers that sound great. In this case um chat that sound great. In this case um chat that sound great. In this case um chat GPT referrals increase by more than 200% GPT referrals increase by more than 200% GPT referrals increase by more than 200% between December 2024 and December 2025. between December 2024 and December 2025. between December 2024 and December 2025. 200% increase. Um which sounds great. 200% increase. Um which sounds great. 200% increase. Um which sounds great. That sounds like you know we we've got a That sounds like you know we we've got a That sounds like you know we we've got a lot more traffic coming. except that in lot more traffic coming. except that in lot more traffic coming. except that in 2026 chat GPT accounted for just 0.02% 2026 chat GPT accounted for just 0.02% 2026 chat GPT accounted for just 0.02% of total publisher traffic. of total publisher traffic. of total publisher traffic. So how is they can increase by more than So how is they can increase by more than So how is they can increase by more than 200% but also be only 0.002%. 200% but also be only 0.002%. 200% but also be only 0.002%. Because they're basically zero before. Because they're basically zero before. Because they're basically zero before. So anything from zero to you know 0 to So anything from zero to you know 0 to So anything from zero to you know 0 to one is a massive improvement. um one to one is a massive improvement. um one to one is a massive improvement. um one to two is a doubling but then you know two two is a doubling but then you know two two is a doubling but then you know two to three gets smaller and smaller as you to three gets smaller and smaller as you to three gets smaller and smaller as you go until 99 to 100 that's not much of an go until 99 to 100 that's not much of an go until 99 to 100 that's not much of an impact or not much of a change because impact or not much of a change because impact or not much of a change because you already had a lot of traffic going you already had a lot of traffic going you already had a lot of traffic going that direction but when you have no that direction but when you have no that direction but when you have no traffic you can make you know a small traffic you can make you know a small traffic you can make you know a small change look massive because of that. So change look massive because of that. So change look massive because of that. So what does this mean? It means that that what does this mean? It means that that what does this mean? It means that that publishers are seeing very very very publishers are seeing very very very publishers are seeing very very very little traffic coming from AI from chat little traffic coming from AI from chat little traffic coming from AI from chat bots or people asking it questions and bots or people asking it questions and bots or people asking it questions and yet that's where people are going for yet that's where people are going for yet that's where people are going for all their the requests. So what they've all their the requests. So what they've all their the requests. So what they've done is they've taken all of this done is they've taken all of this done is they've taken all of this information a lot of it copyright.

information a lot of it copyright. information a lot of it copyright. They've built an LLM and they're selling They've built an LLM and they're selling They've built an LLM and they're selling that LLM to the the consumer and saying that LLM to the the consumer and saying that LLM to the the consumer and saying hey use this instead of hey use this instead of hey use this instead of going to the publishers website. Now, going to the publishers website. Now, going to the publishers website. Now, they're not saying you can't go there. they're not saying you can't go there. they're not saying you can't go there. They're even giving links potentially, They're even giving links potentially, They're even giving links potentially, but people aren't doing that. So, what but people aren't doing that. So, what but people aren't doing that. So, what it's done is it's taken away all the it's done is it's taken away all the it's done is it's taken away all the traffic from the person who created the traffic from the person who created the traffic from the person who created the content and it's given it to the large content and it's given it to the large content and it's given it to the large LLM companies. Now, you may say, well, LLM companies. Now, you may say, well, LLM companies. Now, you may say, well, you know, this this is a free thing. No, you know, this this is a free thing. No, you know, this this is a free thing. No, it's not. Even if you use chat GPT free, it's not. Even if you use chat GPT free, it's not. Even if you use chat GPT free, which first of all, we're getting ads which first of all, we're getting ads which first of all, we're getting ads pretty soon for that. Uh, which doesn't pretty soon for that. Uh, which doesn't pretty soon for that. Uh, which doesn't sound real fun. Um, but also, you know, sound real fun. Um, but also, you know, sound real fun. Um, but also, you know, even most accounts you're paying for even most accounts you're paying for even most accounts you're paying for that. And the ones that are free, it's that. And the ones that are free, it's that. And the ones that are free, it's actually being subsidized by by people actually being subsidized by by people actually being subsidized by by people who are investors. who are investors. who are investors. So, it's being paid for, but So, it's being paid for, but So, it's being paid for, but the the way the web works radically the the way the web works radically the the way the web works radically changed with LLMs, but not for the changed with LLMs, but not for the changed with LLMs, but not for the better. it changed much much worse you better. it changed much much worse you better. it changed much much worse you know for the worse for these creators know for the worse for these creators know for the worse for these creators because we used to have Google which because we used to have Google which because we used to have Google which wasn't perfect u better in the early wasn't perfect u better in the early wasn't perfect u better in the early days than it is you know later but what days than it is you know later but what days than it is you know later but what it would do is it would elevate pages it would do is it would elevate pages it would do is it would elevate pages and you would do search engine and you would do search engine and you would do search engine optimization to try and get people to go optimization to try and get people to go optimization to try and get people to go to your site versus somebody else's site to your site versus somebody else's site to your site versus somebody else's site and the more people Google referred to and the more people Google referred to and the more people Google referred to you the the better your site did the you the the better your site did the you the the better your site did the more you know people um experienced more you know people um experienced more you know people um experienced value on your site and then hopefully

value on your site and then hopefully value on your site and then hopefully paid for something on your site. But paid for something on your site. But paid for something on your site. But that model is going away. As you saw that model is going away. As you saw that model is going away. As you saw that the traffic from Google is that the traffic from Google is that the traffic from Google is significantly down and it's not being significantly down and it's not being significantly down and it's not being replaced by something else. So it's replaced by something else. So it's replaced by something else. So it's going to crush out these creators. going to crush out these creators. going to crush out these creators. That's a problem because if you're a That's a problem because if you're a That's a problem because if you're a publisher and your traffic is down 60% publisher and your traffic is down 60% publisher and your traffic is down 60% in a year and it's going down even more, in a year and it's going down even more, in a year and it's going down even more, even if you're down 22%, that's a that's even if you're down 22%, that's a that's even if you're down 22%, that's a that's a layoffs are coming type issue. Down a layoffs are coming type issue. Down a layoffs are coming type issue. Down 60% is the doors are closing soon type 60% is the doors are closing soon type 60% is the doors are closing soon type issue. So what happens when they get issue. So what happens when they get issue. So what happens when they get choked out? Well, no more new things get choked out? Well, no more new things get choked out? Well, no more new things get created by those people potentially, or created by those people potentially, or created by those people potentially, or if they do, less and less people see if they do, less and less people see if they do, less and less people see them. So, this is not something that's them. So, this is not something that's them. So, this is not something that's going to get better anytime soon. going to get better anytime soon. going to get better anytime soon. There's a continuous downward line from There's a continuous downward line from There's a continuous downward line from Google search between January 2024 and Google search between January 2024 and Google search between January 2024 and February 2026. It does not in show an February 2026. It does not in show an February 2026. It does not in show an inflection point suggesting inflection point suggesting inflection point suggesting stabilization, meaning it's going to stabilization, meaning it's going to stabilization, meaning it's going to continue. So global or the Google's continue. So global or the Google's continue. So global or the Google's search globally uh fell roughly 8 point search globally uh fell roughly 8 point search globally uh fell roughly 8 point fell from roughly 8.5% of page views to fell from roughly 8.5% of page views to fell from roughly 8.5% of page views to 5.8% 5.8% 5.8% um in just those two years. It's um in just those two years. It's um in just those two years. It's significantly dropping.

significantly dropping. significantly dropping. So there's an expected additional 43% So there's an expected additional 43% So there's an expected additional 43% decline in search traffic over the next decline in search traffic over the next decline in search traffic over the next 3 years. Meaning that initial downward 3 years. Meaning that initial downward 3 years. Meaning that initial downward trend isn't leveling off. it's going to trend isn't leveling off. it's going to trend isn't leveling off. it's going to continue to go down even further. So, continue to go down even further. So, continue to go down even further. So, and then the the smallest publishers and then the the smallest publishers and then the the smallest publishers face the steepest exposure, meaning face the steepest exposure, meaning face the steepest exposure, meaning they're the ones that's dropping right they're the ones that's dropping right they're the ones that's dropping right off the cliff. And at some point, those off the cliff. And at some point, those off the cliff. And at some point, those doors close and they don't open again. doors close and they don't open again. doors close and they don't open again. So, what's happening is we're shifting So, what's happening is we're shifting So, what's happening is we're shifting more and more money to the LLM companies more and more money to the LLM companies more and more money to the LLM companies because they're getting more and more because they're getting more and more because they're getting more and more the traffic, although they got to the traffic, although they got to the traffic, although they got to somehow make money on that, but we're somehow make money on that, but we're somehow make money on that, but we're shifting more and more money there. And shifting more and more money there. And shifting more and more money there. And of all the publishers, we're shifting of all the publishers, we're shifting of all the publishers, we're shifting more and more money towards the biggest more and more money towards the biggest more and more money towards the biggest publishers. So, we're doing is we're publishers. So, we're doing is we're publishers. So, we're doing is we're crowding the market out for anything crowding the market out for anything crowding the market out for anything that is different, unique, uh, boutique, that is different, unique, uh, boutique, that is different, unique, uh, boutique, and we're doing more and more of the and we're doing more and more of the and we're doing more and more of the it's it's Walmart or nothing type of it's it's Walmart or nothing type of it's it's Walmart or nothing type of thing, you know? So, it's it's no more thing, you know? So, it's it's no more thing, you know? So, it's it's no more the corner shop, it's no more the local the corner shop, it's no more the local the corner shop, it's no more the local grocery store, it's Walmart or nothing.

grocery store, it's Walmart or nothing. grocery store, it's Walmart or nothing. And that's what we're we're heading And that's what we're we're heading And that's what we're we're heading towards with this change. towards with this change. towards with this change. Now, uh, brave new world, which that's Now, uh, brave new world, which that's Now, uh, brave new world, which that's the title, so you know, um, new report the title, so you know, um, new report the title, so you know, um, new report warns generative AI is already costing warns generative AI is already costing warns generative AI is already costing creators a livelihood. Um, so built on creators a livelihood. Um, so built on creators a livelihood. Um, so built on evidence from over 10,000 creators. Um, evidence from over 10,000 creators. Um, evidence from over 10,000 creators. Um, it's already doing creative care, it's it's already doing creative care, it's it's already doing creative care, it's already what it's already doing to already what it's already doing to already what it's already doing to creative careers and a fight for creative careers and a fight for creative careers and a fight for fairness and it's only just beginning. fairness and it's only just beginning. fairness and it's only just beginning. So, let's talk about this. Um, work is So, let's talk about this. Um, work is So, let's talk about this. Um, work is being scraped without permission. This being scraped without permission. This being scraped without permission. This is the one I really want to highlight is the one I really want to highlight is the one I really want to highlight because we have built a web where because we have built a web where because we have built a web where sharing is a good thing where we sharing is a good thing where we sharing is a good thing where we encourage you know open source. I got a encourage you know open source. I got a encourage you know open source. I got a whole another video on that but we we whole another video on that but we we whole another video on that but we we encourage um you know blogs that are encourage um you know blogs that are encourage um you know blogs that are just available to read um and we we just available to read um and we we just available to read um and we we encourage YouTube videos like this one encourage YouTube videos like this one encourage YouTube videos like this one where you can just go and watch it. And where you can just go and watch it. And where you can just go and watch it. And this has helped personto person. It's this has helped personto person. It's this has helped personto person. It's helped a lot of people millions of helped a lot of people millions of helped a lot of people millions of people billions of people. But now that people billions of people. But now that people billions of people. But now that that work is being taken, scraped by LM that work is being taken, scraped by LM that work is being taken, scraped by LM and then repackaged for people so that and then repackaged for people so that and then repackaged for people so that now you go to the LLM for that now you go to the LLM for that now you go to the LLM for that information instead of to the people information instead of to the people information instead of to the people which leaves creators wondering whether which leaves creators wondering whether which leaves creators wondering whether their career can remain sustainable.

their career can remain sustainable. their career can remain sustainable. So by taking it and shifting it So by taking it and shifting it So by taking it and shifting it somewhere else where they don't have somewhere else where they don't have somewhere else where they don't have control, they don't have the ability to control, they don't have the ability to control, they don't have the ability to say these are my words, where they don't say these are my words, where they don't say these are my words, where they don't have the ability to say, you know what, have the ability to say, you know what, have the ability to say, you know what, you have to pay for this part of it. you have to pay for this part of it. you have to pay for this part of it. They don't have that ability anymore. They don't have that ability anymore. They don't have that ability anymore. And so now they're wondering, can I make And so now they're wondering, can I make And so now they're wondering, can I make a living? This is a a dangerous place to a living? This is a a dangerous place to a living? This is a a dangerous place to be for our creator um ecosystem. be for our creator um ecosystem. be for our creator um ecosystem. So, um, this is talking about, uh, the So, um, this is talking about, uh, the So, um, this is talking about, uh, the AIO CEO Rachel Hill, yada yada, but AIO CEO Rachel Hill, yada yada, but AIO CEO Rachel Hill, yada yada, but basically word work taken without basically word work taken without basically word work taken without permission, jobs, loss, and creators permission, jobs, loss, and creators permission, jobs, loss, and creators published or pushed into competition published or pushed into competition published or pushed into competition with systems built on their own with systems built on their own with systems built on their own intellectual property. So, that that intellectual property. So, that that intellectual property. So, that that last line is really damning. the idea last line is really damning. the idea last line is really damning. the idea that you're competing with systems that that you're competing with systems that that you're competing with systems that were built on your property. were built on your property. were built on your property. You're competing with yourself only you You're competing with yourself only you You're competing with yourself only you don't control that other self, right? don't control that other self, right? don't control that other self, right? You're competing with the stuff that you You're competing with the stuff that you You're competing with the stuff that you created, but created, but created, but that that stuff is is something that you that that stuff is is something that you that that stuff is is something that you don't control anymore, but yet it's don't control anymore, but yet it's don't control anymore, but yet it's being given out and distributed. So, being given out and distributed. So, being given out and distributed. So, that's your competition now. You are that's your competition now. You are that's your competition now. You are your own competition. And the more you your own competition. And the more you your own competition. And the more you create, the more you compete with create, the more you compete with create, the more you compete with yourself, yourself, yourself, that is going to destroy the current way that is going to destroy the current way that is going to destroy the current way we do things online. Now, to be clear, we do things online. Now, to be clear, we do things online. Now, to be clear, and I want to pause here for a minute, and I want to pause here for a minute, and I want to pause here for a minute, change happens.

change happens. change happens. Change is a reality of how we do things. Change is a reality of how we do things. Change is a reality of how we do things. And the way that you a simple example And the way that you a simple example And the way that you a simple example going back years and years, but when the going back years and years, but when the going back years and years, but when the the first vehicle came out, we started the first vehicle came out, we started the first vehicle came out, we started seeing we I wasn't there for it, but seeing we I wasn't there for it, but seeing we I wasn't there for it, but people started seeing vehicles, you people started seeing vehicles, you people started seeing vehicles, you know, the more that Ford created know, the more that Ford created know, the more that Ford created vehicles and the more those that roll vehicles and the more those that roll vehicles and the more those that roll out off the assembly line, the more that out off the assembly line, the more that out off the assembly line, the more that endangered the horse and buggies and the endangered the horse and buggies and the endangered the horse and buggies and the the uh the people who took care of the uh the people who took care of the uh the people who took care of horses and the stables and all the rest horses and the stables and all the rest horses and the stables and all the rest that endangered them. And I get that that endangered them. And I get that that endangered them. And I get that that yes, that did endanger those people that yes, that did endanger those people that yes, that did endanger those people and it did change how things were done and it did change how things were done and it did change how things were done and it pushed out or changed a whole and it pushed out or changed a whole and it pushed out or changed a whole industry. And so we got to be careful industry. And so we got to be careful industry. And so we got to be careful not to say, well, you know, change is not to say, well, you know, change is not to say, well, you know, change is bad. We can't have any change. That's bad. We can't have any change. That's bad. We can't have any change. That's not good either. We we need to allow for not good either. We we need to allow for not good either. We we need to allow for change. However, we also need to make change. However, we also need to make change. However, we also need to make sure we we're putting proper guard rails sure we we're putting proper guard rails sure we we're putting proper guard rails around how that change gets done. around how that change gets done. around how that change gets done. Otherwise, it's just one big land grab, Otherwise, it's just one big land grab, Otherwise, it's just one big land grab, right? So, the digital ecosystem has right? So, the digital ecosystem has right? So, the digital ecosystem has worked in the past because we had rights worked in the past because we had rights worked in the past because we had rights because when you said this is how my because when you said this is how my because when you said this is how my work can be used, work can be used, work can be used, you could back that up. I actually have you could back that up. I actually have you could back that up. I actually have a company that that works on looking for a company that that works on looking for a company that that works on looking for my work that's being used by someone my work that's being used by someone my work that's being used by someone else that's being stolen. And it happens else that's being stolen. And it happens else that's being stolen. And it happens all the time where people will say, all the time where people will say, all the time where people will say, "Hey, I downloaded Tim's course. now I'm "Hey, I downloaded Tim's course. now I'm "Hey, I downloaded Tim's course. now I'm going to upload it and sell it to you going to upload it and sell it to you going to upload it and sell it to you for a fraction of what what Tim charges.

for a fraction of what what Tim charges. for a fraction of what what Tim charges. But that's not right. That's that's But that's not right. That's that's But that's not right. That's that's illegal, right? And so I have a company illegal, right? And so I have a company illegal, right? And so I have a company goes out and looks for them and and goes out and looks for them and and goes out and looks for them and and talks to the search companies and talks talks to the search companies and talks talks to the search companies and talks to the hosting companies that says, to the hosting companies that says, to the hosting companies that says, "Hey, shut this down because this isn't "Hey, shut this down because this isn't "Hey, shut this down because this isn't right." And you know, so I have a whole right." And you know, so I have a whole right." And you know, so I have a whole team that works on that. Um it's it's an team that works on that. Um it's it's an team that works on that. Um it's it's an outsourced service because it's outsourced service because it's outsourced service because it's important. Otherwise, what happens is important. Otherwise, what happens is important. Otherwise, what happens is two things. First of all, if I let hap two things. First of all, if I let hap two things. First of all, if I let hap let it happen, then I can lose some of let it happen, then I can lose some of let it happen, then I can lose some of my own copyright benefits. Uh because my own copyright benefits. Uh because my own copyright benefits. Uh because there is something said for you have to there is something said for you have to there is something said for you have to protect your copyright otherwise you protect your copyright otherwise you protect your copyright otherwise you lose it. But also the fact that I have lose it. But also the fact that I have lose it. But also the fact that I have the ability to say if you want this you the ability to say if you want this you the ability to say if you want this you have to come through me because you need have to come through me because you need have to come through me because you need to to support me in order for me as to to to support me in order for me as to to to support me in order for me as to do more of this content. And yes, that do more of this content. And yes, that do more of this content. And yes, that can get a little weird at times where I can get a little weird at times where I can get a little weird at times where I say, you know what, I love for everybody say, you know what, I love for everybody say, you know what, I love for everybody to have everything, but I have to also to have everything, but I have to also to have everything, but I have to also be able to eat. And so what I create, be able to eat. And so what I create, be able to eat. And so what I create, some of it has to be paid content that some of it has to be paid content that some of it has to be paid content that people can't just take from me without people can't just take from me without people can't just take from me without any um compensation. So we've had those any um compensation. So we've had those any um compensation. So we've had those walls in the past where copyright has walls in the past where copyright has walls in the past where copyright has protected the digital creations because protected the digital creations because protected the digital creations because it's very easy to cop you know copy it's very easy to cop you know copy it's very easy to cop you know copy digital creations where a person will digital creations where a person will digital creations where a person will say hey simple example you know I let's say hey simple example you know I let's say hey simple example you know I let's let's just say I don't but let's just let's just say I don't but let's just let's just say I don't but let's just say I sell a p sell a PDF and this PDF I say I sell a p sell a PDF and this PDF I say I sell a p sell a PDF and this PDF I put a lot of work into and I sell this

put a lot of work into and I sell this put a lot of work into and I sell this PDF and someone says you know I I bought PDF and someone says you know I I bought PDF and someone says you know I I bought one copy but then I gave a copy to all one copy but then I gave a copy to all one copy but then I gave a copy to all my friends because it didn't cost you my friends because it didn't cost you my friends because it didn't cost you anything to create those other copies, anything to create those other copies, anything to create those other copies, but that's not how that works, right? I but that's not how that works, right? I but that's not how that works, right? I get to protect that because yeah, it did get to protect that because yeah, it did get to protect that because yeah, it did cost me because now those, let's say, 10 cost me because now those, let's say, 10 cost me because now those, let's say, 10 people aren't going to potentially pay people aren't going to potentially pay people aren't going to potentially pay for my PDF. Now, you might say, well, no for my PDF. Now, you might say, well, no for my PDF. Now, you might say, well, no one's going to, then they shouldn't have one's going to, then they shouldn't have one's going to, then they shouldn't have it, right? That's what it comes down to. it, right? That's what it comes down to. it, right? That's what it comes down to. You shouldn't benefit from what you You shouldn't benefit from what you You shouldn't benefit from what you don't pay for if it's a charge required. don't pay for if it's a charge required. don't pay for if it's a charge required. We've had these regulations in the past. We've had these regulations in the past. We've had these regulations in the past. Now, with the LLMs, what they've done is Now, with the LLMs, what they've done is Now, with the LLMs, what they've done is say, "You know what? We're gonna take say, "You know what? We're gonna take say, "You know what? We're gonna take all of that content and we're gonna use all of that content and we're gonna use all of that content and we're gonna use it, but we're not going to pay for it." it, but we're not going to pay for it." it, but we're not going to pay for it." And the it's kind of the the too big to And the it's kind of the the too big to And the it's kind of the the too big to fail or that, you know, too big to stop fail or that, you know, too big to stop fail or that, you know, too big to stop where they say it's it's really where they say it's it's really where they say it's it's really important though, like like Meta said, important though, like like Meta said, important though, like like Meta said, you know, we we create this really great you know, we we create this really great you know, we we create this really great thing that benefits everybody, so thing that benefits everybody, so thing that benefits everybody, so therefore we shouldn't we should be therefore we shouldn't we should be therefore we shouldn't we should be above the law when it comes to above the law when it comes to above the law when it comes to copyright.

copyright. copyright. And this is the danger that we we're And this is the danger that we we're And this is the danger that we we're facing right now with AI where people facing right now with AI where people facing right now with AI where people are competing with their own content are competing with their own content are competing with their own content and losing. and losing. and losing. Okay, so this is um if you are in the Okay, so this is um if you are in the Okay, so this is um if you are in the JavaScript community, you're familiar JavaScript community, you're familiar JavaScript community, you're familiar with Dr. Axel. Um, this man has done a with Dr. Axel. Um, this man has done a with Dr. Axel. Um, this man has done a lot to create content both free and lot to create content both free and lot to create content both free and paid. Um, for the JavaScript community paid. Um, for the JavaScript community paid. Um, for the JavaScript community and I found this terribly sad when this and I found this terribly sad when this and I found this terribly sad when this came across my desk. Um, the income from came across my desk. Um, the income from came across my desk. Um, the income from my book sales, this is from his my book sales, this is from his my book sales, this is from his perspective, um, went from being enough perspective, um, went from being enough perspective, um, went from being enough to live off of in 2024 to zero in 2026. to live off of in 2024 to zero in 2026. to live off of in 2024 to zero in 2026. enough to live off of to zero. enough to live off of to zero. enough to live off of to zero. That's That's That's there's always going to be a decline in there's always going to be a decline in there's always going to be a decline in book sales, right? Your your most loyal book sales, right? Your your most loyal book sales, right? Your your most loyal fans, the people who are banged on the fans, the people who are banged on the fans, the people who are banged on the doors are the ones getting the doors are the ones getting the doors are the ones getting the pre-orders or the the early versions of pre-orders or the the early versions of pre-orders or the the early versions of a book and you're going to have that a book and you're going to have that a book and you're going to have that long tail that goes down over time.

long tail that goes down over time. long tail that goes down over time. That's, you know, to be fair, it's That's, you know, to be fair, it's That's, you know, to be fair, it's always going to be a downward slope always going to be a downward slope always going to be a downward slope unless you're doing something to keep unless you're doing something to keep unless you're doing something to keep boosting that. However, to go from boosting that. However, to go from boosting that. However, to go from having enough money to live off of, to having enough money to live off of, to having enough money to live off of, to nothing, nothing, nothing, that's a lot. And yet, the traffic to my that's a lot. And yet, the traffic to my that's a lot. And yet, the traffic to my blog and my books, which were free to blog and my books, which were free to blog and my books, which were free to read online. Again, here's a person read online. Again, here's a person read online. Again, here's a person giving away free stuff. Now, there's a giving away free stuff. Now, there's a giving away free stuff. Now, there's a way to support him, buy his book, but way to support him, buy his book, but way to support him, buy his book, but you can read it for free online. So, the you can read it for free online. So, the you can read it for free online. So, the traffic to my blog and my books traffic to my blog and my books traffic to my blog and my books increased beyond what I can afford. increased beyond what I can afford. increased beyond what I can afford. So the traffic went through the roof. So the traffic went through the roof. So the traffic went through the roof. The sales went to zero. The sales went to zero. The sales went to zero. Now, why did that happen? Virtually all Now, why did that happen? Virtually all Now, why did that happen? Virtually all traffic comes from AI crawlers. So traffic comes from AI crawlers. So traffic comes from AI crawlers. So there's no ad income. there's no ad income. there's no ad income. So there's not even ad income. And yet So there's not even ad income. And yet So there's not even ad income. And yet the cost for hosting that content is the cost for hosting that content is the cost for hosting that content is going through the roof because of AI going through the roof because of AI going through the roof because of AI crawlers. They're taking taking taking crawlers. They're taking taking taking crawlers. They're taking taking taking and giving nothing back from this to the and giving nothing back from this to the and giving nothing back from this to the point where they're putting him into point where they're putting him into point where they're putting him into debt because his his costs went from debt because his his costs went from debt because his his costs went from livable income to zero and then his cost livable income to zero and then his cost livable income to zero and then his cost for the web traffic went through the for the web traffic went through the for the web traffic went through the roof.

roof. roof. That's not okay. So AI companies were That's not okay. So AI companies were That's not okay. So AI companies were stealing his work. So what is his stealing his work. So what is his stealing his work. So what is his conclusion? I'm taking my blog and my conclusion? I'm taking my blog and my conclusion? I'm taking my blog and my books offline. books offline. books offline. So, So, So, he can't afford to keep them online and he can't afford to keep them online and he can't afford to keep them online and he's not getting any benefit from having he's not getting any benefit from having he's not getting any benefit from having them online. They're just being stolen. them online. They're just being stolen. them online. They're just being stolen. So, a person who was a a pillar in the So, a person who was a a pillar in the So, a person who was a a pillar in the community, giving back over and over and community, giving back over and over and community, giving back over and over and over, month after month, year after year over, month after month, year after year over, month after month, year after year to the JavaScript community. And now all to the JavaScript community. And now all to the JavaScript community. And now all of his content has been taken offline by of his content has been taken offline by of his content has been taken offline by him because he can't afford to keep it him because he can't afford to keep it him because he can't afford to keep it online and he's getting no benefit from online and he's getting no benefit from online and he's getting no benefit from having it there. So we are right now having it there. So we are right now having it there. So we are right now losing people like this over and over losing people like this over and over losing people like this over and over and over again where what we used to and over again where what we used to and over again where what we used to have we're not going to have anymore. have we're not going to have anymore. have we're not going to have anymore. So, by the way, you can still I would So, by the way, you can still I would So, by the way, you can still I would encourage you to check out the uh encourage you to check out the uh encourage you to check out the uh duality.com. Uh notice all the links duality.com. Uh notice all the links duality.com. Uh notice all the links down the description or down on the down the description or down on the down the description or down on the bottom here. Uh follow those links, but bottom here. Uh follow those links, but bottom here. Uh follow those links, but this one especially, you can still buy this one especially, you can still buy this one especially, you can still buy his book on Payhip. So, if you want the his book on Payhip. So, if you want the his book on Payhip. So, if you want the book, go buy it there. Um support a book, go buy it there. Um support a book, go buy it there. Um support a creator. Um Stack Overflow, we've heard creator. Um Stack Overflow, we've heard creator. Um Stack Overflow, we've heard a lot about Stack Overflow. Um, I've got a lot about Stack Overflow. Um, I've got a lot about Stack Overflow. Um, I've got some perspective on this, but Stack some perspective on this, but Stack some perspective on this, but Stack Overflow's forum is dead thanks to AI.

Overflow's forum is dead thanks to AI. Overflow's forum is dead thanks to AI. And some of you may be cheering because And some of you may be cheering because And some of you may be cheering because people in some ways hated Stack people in some ways hated Stack people in some ways hated Stack Overflow, but the company is still Overflow, but the company is still Overflow, but the company is still kicking thanks to AI. So, let's talk kicking thanks to AI. So, let's talk kicking thanks to AI. So, let's talk about why. Um, let's start with this about why. Um, let's start with this about why. Um, let's start with this graph. This graph, I think, is super graph. This graph, I think, is super graph. This graph, I think, is super telling. Um, notice it starts at zero. telling. Um, notice it starts at zero. telling. Um, notice it starts at zero. There's no funkiness with the graph There's no funkiness with the graph There's no funkiness with the graph here. Starts at zero, goes to 300,000 here. Starts at zero, goes to 300,000 here. Starts at zero, goes to 300,000 numbers of number of questions asked numbers of number of questions asked numbers of number of questions asked monthly. Okay. Now, this includes the monthly. Okay. Now, this includes the monthly. Okay. Now, this includes the deleted questions, questions that were, deleted questions, questions that were, deleted questions, questions that were, you know, bad questions, etc. So, as you you know, bad questions, etc. So, as you you know, bad questions, etc. So, as you can see, by about 2012, 2013, it was up can see, by about 2012, 2013, it was up can see, by about 2012, 2013, it was up near the top of of, you know, its its near the top of of, you know, its its near the top of of, you know, its its overall usage with around 270 280,000 overall usage with around 270 280,000 overall usage with around 270 280,000 questions a month being asked on Stack questions a month being asked on Stack questions a month being asked on Stack Overflow. And it maintained that off and Overflow. And it maintained that off and Overflow. And it maintained that off and on. you know, it dropped down about on. you know, it dropped down about on. you know, it dropped down about 200,000 during a 2020 time frame, but 200,000 during a 2020 time frame, but 200,000 during a 2020 time frame, but jumped back up during COVID. Um, so, jumped back up during COVID. Um, so, jumped back up during COVID. Um, so, but then notice where it says chat GPT but then notice where it says chat GPT but then notice where it says chat GPT launched. Notice that cliff that dropped launched. Notice that cliff that dropped launched. Notice that cliff that dropped off where now the the number of off where now the the number of off where now the the number of questions being asked on Stack Overflow questions being asked on Stack Overflow questions being asked on Stack Overflow is virtually zero where it took this is virtually zero where it took this is virtually zero where it took this this site and basically just took it a this site and basically just took it a this site and basically just took it a nose dive. Now again, I want to be nose dive. Now again, I want to be nose dive. Now again, I want to be clear. Yes, there is a case for, well, clear. Yes, there is a case for, well, clear. Yes, there is a case for, well, the horse and buggy are no longer needed the horse and buggy are no longer needed the horse and buggy are no longer needed because we have cars. I I get that because we have cars. I I get that because we have cars. I I get that argument.

argument. argument. However, However, However, what AI has done is taken all this what AI has done is taken all this what AI has done is taken all this content and put it into AI. Now, we we content and put it into AI. Now, we we content and put it into AI. Now, we we know this for certain because um Stack know this for certain because um Stack know this for certain because um Stack Overflow decided to monetize their back Overflow decided to monetize their back Overflow decided to monetize their back catalog of content. They said, "Hey, catalog of content. They said, "Hey, catalog of content. They said, "Hey, we're going to sign a deal to have you we're going to sign a deal to have you we're going to sign a deal to have you pay for that content." pay for that content." pay for that content." Now, even with that Now, even with that Now, even with that um even with that that signing of the um um even with that that signing of the um um even with that that signing of the um the big deal for for AI, you know, usage the big deal for for AI, you know, usage the big deal for for AI, you know, usage to use their their catalog. They have to use their their catalog. They have to use their their catalog. They have done cuts and cuts and cuts, including done cuts and cuts and cuts, including done cuts and cuts and cuts, including mass layoffs in order to try and get mass layoffs in order to try and get mass layoffs in order to try and get their bottom line up. their bottom line up. their bottom line up. So, they still have a generative AI So, they still have a generative AI So, they still have a generative AI add-on powered by the millions of add-on powered by the millions of add-on powered by the millions of questions and answers in the site questions and answers in the site questions and answers in the site throughout the years. Okay. So, they throughout the years. Okay. So, they throughout the years. Okay. So, they still have that um but still have that um but still have that um but basically it's that $200 million of basically it's that $200 million of basically it's that $200 million of licensing for user generated cont or I licensing for user generated cont or I licensing for user generated cont or I think it'sund some million. I I forget think it'sund some million. I I forget think it'sund some million. I I forget how much it was for Stack Overflow.

how much it was for Stack Overflow. how much it was for Stack Overflow. Reddit was the 200 million. Um but Reddit was the 200 million. Um but Reddit was the 200 million. Um but notice what's happening. Stack Overflow notice what's happening. Stack Overflow notice what's happening. Stack Overflow was a site where I contributed. I was a was a site where I contributed. I was a was a site where I contributed. I was a I was a one of the higher contributors I was a one of the higher contributors I was a one of the higher contributors on Stack Overflow to both questions and on Stack Overflow to both questions and on Stack Overflow to both questions and answers um mostly answers and you know answers um mostly answers and you know answers um mostly answers and you know it it was something that I gave a lot of it it was something that I gave a lot of it it was something that I gave a lot of time to because I was trying to give time to because I was trying to give time to because I was trying to give back to community. back to community. back to community. Now my goal was to help other Now my goal was to help other Now my goal was to help other developers. That work was taken and developers. That work was taken and developers. That work was taken and sold. Now, the way the licensing worked sold. Now, the way the licensing worked sold. Now, the way the licensing worked was that Stack Overflow had the right to was that Stack Overflow had the right to was that Stack Overflow had the right to do that. They had in their agreement the do that. They had in their agreement the do that. They had in their agreement the right to take my work and and resell it. right to take my work and and resell it. right to take my work and and resell it. Now, I'm not sure of all the ins and Now, I'm not sure of all the ins and Now, I'm not sure of all the ins and outs of how that worked, but um outs of how that worked, but um outs of how that worked, but um evidently at least they had those evidently at least they had those evidently at least they had those rights. But what happened was I didn't rights. But what happened was I didn't rights. But what happened was I didn't intentionally give my work to AI. I gave intentionally give my work to AI. I gave intentionally give my work to AI. I gave my work to community. But then that work my work to community. But then that work my work to community. But then that work was taken, sold and then resold back to was taken, sold and then resold back to was taken, sold and then resold back to you because again we cannot think of AI you because again we cannot think of AI you because again we cannot think of AI as free. AI is not free. AI is being as free. AI is not free. AI is being as free. AI is not free. AI is being paid for either by investors or by you.

paid for either by investors or by you. paid for either by investors or by you. Okay? I pay for AI every month. Some Okay? I pay for AI every month. Some Okay? I pay for AI every month. Some people pay for, you know, one or more people pay for, you know, one or more people pay for, you know, one or more AIs every month. Um, but you're paying AIs every month. Um, but you're paying AIs every month. Um, but you're paying for getting these answers back out that for getting these answers back out that for getting these answers back out that you used to get for free from Stack you used to get for free from Stack you used to get for free from Stack Overflow. Overflow. Overflow. I don't love that. I don't love that. I don't love that. But here's the real trick. But here's the real trick. But here's the real trick. That data is increasingly aging. That data is increasingly aging. That data is increasingly aging. Software development is not a field Software development is not a field Software development is not a field where an answer from 10 years ago is where an answer from 10 years ago is where an answer from 10 years ago is necessarily relevant anymore. Now, there necessarily relevant anymore. Now, there necessarily relevant anymore. Now, there are a lot of answers that could be are a lot of answers that could be are a lot of answers that could be mostly relevant, but most of the time mostly relevant, but most of the time mostly relevant, but most of the time the answers need to be closer to the the answers need to be closer to the the answers need to be closer to the modern day. modern day. modern day. But yet remember the stack overflow But yet remember the stack overflow But yet remember the stack overflow graph here where questions are being graph here where questions are being graph here where questions are being asked at this this rate and then being asked at this this rate and then being asked at this this rate and then being answered. So these questions and answers answered. So these questions and answers answered. So these questions and answers at about 250 to 300,000 at about 250 to 300,000 at about 250 to 300,000 uh or almost 300,000 a a month. uh or almost 300,000 a a month. uh or almost 300,000 a a month. Well, they're no longer being asked. Well, they're no longer being asked. Well, they're no longer being asked. They're down to zero now. So there's no They're down to zero now. So there's no They're down to zero now. So there's no new questions and answers being new questions and answers being new questions and answers being generated or practically none. So, the generated or practically none. So, the generated or practically none. So, the LLMs are basing their information off of LLMs are basing their information off of LLMs are basing their information off of increasingly older and older content, increasingly older and older content, increasingly older and older content, which is getting less and less valuable.

which is getting less and less valuable. which is getting less and less valuable. But people like me are not rushing out But people like me are not rushing out But people like me are not rushing out to Stack Overflow to answer new to Stack Overflow to answer new to Stack Overflow to answer new questions. I'm not going to go to Stack questions. I'm not going to go to Stack questions. I'm not going to go to Stack Overflow and answer any new questions Overflow and answer any new questions Overflow and answer any new questions because I think that's a why would I why because I think that's a why would I why because I think that's a why would I why would I do that just so you can get would I do that just so you can get would I do that just so you can get paid? That's not my goal. My goal is not paid? That's not my goal. My goal is not paid? That's not my goal. My goal is not to get you paid. my goal or you know you to get you paid. my goal or you know you to get you paid. my goal or you know you being Stack Overflow. My goal is to help being Stack Overflow. My goal is to help being Stack Overflow. My goal is to help the community, but that's not what's the community, but that's not what's the community, but that's not what's going to be happening. They're going to going to be happening. They're going to going to be happening. They're going to get paid and they're going to charge a get paid and they're going to charge a get paid and they're going to charge a community you to then consume that community you to then consume that community you to then consume that content that I gave away for free. I content that I gave away for free. I content that I gave away for free. I don't want to do that. So, more and more don't want to do that. So, more and more don't want to do that. So, more and more people are not answering. In fact, you people are not answering. In fact, you people are not answering. In fact, you saw again 200 to 250,000 saw again 200 to 250,000 saw again 200 to 250,000 questions are not being asked every questions are not being asked every questions are not being asked every month anymore on Stack Overflow. So the month anymore on Stack Overflow. So the month anymore on Stack Overflow. So the people are no longer generating the people are no longer generating the people are no longer generating the answers and to be clear AI relies on answers and to be clear AI relies on answers and to be clear AI relies on those answers to be able to generate its those answers to be able to generate its those answers to be able to generate its own content. So more and more of the own content. So more and more of the own content. So more and more of the content is no longer from humans. And content is no longer from humans. And content is no longer from humans. And yes, it can get its answers from other yes, it can get its answers from other yes, it can get its answers from other AI answers, but that's more and more AI answers, but that's more and more AI answers, but that's more and more eating its own tail. So more and more eating its own tail. So more and more eating its own tail. So more and more people like Dr. Araxel and others are people like Dr. Araxel and others are people like Dr. Araxel and others are pulling their content away saying, "Hey, pulling their content away saying, "Hey, pulling their content away saying, "Hey, I I can't afford to fund the LLM, right?

I I can't afford to fund the LLM, right? I I can't afford to fund the LLM, right? I can't afford to take all the costs and I can't afford to take all the costs and I can't afford to take all the costs and give you all the benefits. give you all the benefits. give you all the benefits. So, more and more the content is not So, more and more the content is not So, more and more the content is not going into the LLMs that's going to be going into the LLMs that's going to be going into the LLMs that's going to be of value." And no, it can't generate its of value." And no, it can't generate its of value." And no, it can't generate its own value. That's the whole reason we own value. That's the whole reason we own value. That's the whole reason we have huge data sets because it needs to have huge data sets because it needs to have huge data sets because it needs to be able to build off of somebody else's be able to build off of somebody else's be able to build off of somebody else's value. And there's less and less of that value. And there's less and less of that value. And there's less and less of that to to be had. to to be had. to to be had. So AI is killing all about Berlin. All So AI is killing all about Berlin. All So AI is killing all about Berlin. All right. So All about Berlin is a a travel right. So All about Berlin is a a travel right. So All about Berlin is a a travel site all about Berlin. Um so this has site all about Berlin. Um so this has site all about Berlin. Um so this has been running since 2017 and notice the been running since 2017 and notice the been running since 2017 and notice the growth um the growth in this channel. growth um the growth in this channel. growth um the growth in this channel. Yeah, it was it was it was up and to the Yeah, it was it was it was up and to the Yeah, it was it was it was up and to the right um pretty much and then the Google right um pretty much and then the Google right um pretty much and then the Google overview went live and that traffic has overview went live and that traffic has overview went live and that traffic has gone gone gone down significantly over the past year or down significantly over the past year or down significantly over the past year or so. so. so. So when you Googled something, you used So when you Googled something, you used So when you Googled something, you used to get a link to my website. Now you get to get a link to my website. Now you get to get a link to my website. Now you get a page of ads, which we're all annoyed a page of ads, which we're all annoyed a page of ads, which we're all annoyed by this. you get a page of ads, then an by this. you get a page of ads, then an by this. you get a page of ads, then an AI generated answer trained on my AI generated answer trained on my AI generated answer trained on my content, and then finally a link to my content, and then finally a link to my content, and then finally a link to my website.

website. website. So, this has a devastating impact on So, this has a devastating impact on So, this has a devastating impact on traffic. traffic. traffic. So, you're not getting the value from So, you're not getting the value from So, you're not getting the value from this website because they're you're just this website because they're you're just this website because they're you're just going to the person consuming it is going to the person consuming it is going to the person consuming it is going to be reading that AI generated going to be reading that AI generated going to be reading that AI generated content and going, "Cool, that's what I content and going, "Cool, that's what I content and going, "Cool, that's what I needed." So you're com So this person is needed." So you're com So this person is needed." So you're com So this person is competing with themselves and they're competing with themselves and they're competing with themselves and they're losing. losing. losing. This is not an isolated case. Many This is not an isolated case. Many This is not an isolated case. Many website owners have reached out in website owners have reached out in website owners have reached out in private to commiserate. Um some have private to commiserate. Um some have private to commiserate. Um some have paywalled their work. Others have given paywalled their work. Others have given paywalled their work. Others have given up and moving on moved on. So up and moving on moved on. So up and moving on moved on. So these are the two the two possibilities these are the two the two possibilities these are the two the two possibilities anymore. It's either you pay while you anymore. It's either you pay while you anymore. It's either you pay while you work and hope that AI doesn't get around work and hope that AI doesn't get around work and hope that AI doesn't get around that because again copyright has been that because again copyright has been that because again copyright has been trampled over repeatedly with these AIs trampled over repeatedly with these AIs trampled over repeatedly with these AIs um but hope you can protect your work um but hope you can protect your work um but hope you can protect your work but in a a walled garden or you have to but in a a walled garden or you have to but in a a walled garden or you have to just give up and move on. And neither of just give up and move on. And neither of just give up and move on. And neither of those is good for the community because those is good for the community because those is good for the community because you as a consumer lose your ability to you as a consumer lose your ability to you as a consumer lose your ability to find free work that's not AI um and find free work that's not AI um and find free work that's not AI um and sketchy um or you have to pay and you sketchy um or you have to pay and you sketchy um or you have to pay and you then have to pay per creator per um you then have to pay per creator per um you then have to pay per creator per um you know per source that you want know per source that you want know per source that you want information from and that's not good.

information from and that's not good. information from and that's not good. That's not that's not helpful. That's not that's not helpful. That's not that's not helpful. So So So now they keep their websites online, now they keep their websites online, now they keep their websites online, some do, but they no longer update them. some do, but they no longer update them. some do, but they no longer update them. It's just not worth it. So now we're It's just not worth it. So now we're It's just not worth it. So now we're getting more and more what content is getting more and more what content is getting more and more what content is out there is older and older or just out there is older and older or just out there is older and older or just taken offline. And so the web is taken offline. And so the web is taken offline. And so the web is rotting. rotting. rotting. The the content, the entire web was The the content, the entire web was The the content, the entire web was built on these pillars of of free built on these pillars of of free built on these pillars of of free content. the fact you go to Google and content. the fact you go to Google and content. the fact you go to Google and say, "Hey, how do I do this?" And find say, "Hey, how do I do this?" And find say, "Hey, how do I do this?" And find someone that will tell you how to do it, someone that will tell you how to do it, someone that will tell you how to do it, someone will show you how to do it in a someone will show you how to do it in a someone will show you how to do it in a video, someone that will give you expert video, someone that will give you expert video, someone that will give you expert advice for free. This is what the web advice for free. This is what the web advice for free. This is what the web was built on. This is how we all was built on. This is how we all was built on. This is how we all operate. You know, we've made Google operate. You know, we've made Google operate. You know, we've made Google into a verb. I Googled something, right? into a verb. I Googled something, right? into a verb. I Googled something, right? And that's that's the equivalent of when And that's that's the equivalent of when And that's that's the equivalent of when I was growing up, I looked it up in the I was growing up, I looked it up in the I was growing up, I looked it up in the encyclopedia. No, now I go to the Google encyclopedia. No, now I go to the Google encyclopedia. No, now I go to the Google and I find a person that's showing me and I find a person that's showing me and I find a person that's showing me exactly how to do it, exactly what to exactly how to do it, exactly what to exactly how to do it, exactly what to do, etc. But no longer because that part do, etc. But no longer because that part do, etc. But no longer because that part of the web is going away. It's rotting.

of the web is going away. It's rotting. of the web is going away. It's rotting. It's it's becoming stale. It's being It's it's becoming stale. It's being It's it's becoming stale. It's being turned off. It's being paywalled. All turned off. It's being paywalled. All turned off. It's being paywalled. All because LM came along, took all the because LM came along, took all the because LM came along, took all the data, clear-cut all the data, and said, data, clear-cut all the data, and said, data, clear-cut all the data, and said, "Okay, now pay us." "Okay, now pay us." "Okay, now pay us." So, it's getting worse or it will get So, it's getting worse or it will get So, it's getting worse or it will get worse. Last week, Google made two worse. Last week, Google made two worse. Last week, Google made two announcements. AI generated answers will announcements. AI generated answers will announcements. AI generated answers will replace search results entirely. I've replace search results entirely. I've replace search results entirely. I've already seen this. I hate it. And they already seen this. I hate it. And they already seen this. I hate it. And they will have ads in them. will have ads in them. will have ads in them. So, this is the future of the internet. So, this is the future of the internet. So, this is the future of the internet. No websites, just a chatbot with ads. No websites, just a chatbot with ads. No websites, just a chatbot with ads. That's a really bad internet. It it may That's a really bad internet. It it may That's a really bad internet. It it may feel great when you have a answer come feel great when you have a answer come feel great when you have a answer come out of the AI and it sounds great and out of the AI and it sounds great and out of the AI and it sounds great and all the rest, but those answers are all the rest, but those answers are all the rest, but those answers are going to get worse and worse and worse going to get worse and worse and worse going to get worse and worse and worse as the content the AI is built upon gets as the content the AI is built upon gets as the content the AI is built upon gets older and older and less and less older and older and less and less older and older and less and less reliable. More and more of it generated reliable. More and more of it generated reliable. More and more of it generated by AI itself. So you have this this echo by AI itself. So you have this this echo by AI itself. So you have this this echo chamber, this this telephone game of of chamber, this this telephone game of of chamber, this this telephone game of of one AI tells the next AI which tells the one AI tells the next AI which tells the one AI tells the next AI which tells the next AI and pretty soon you have just next AI and pretty soon you have just next AI and pretty soon you have just nonsensical information because of it.

nonsensical information because of it. nonsensical information because of it. And we have nothing to fall back to And we have nothing to fall back to And we have nothing to fall back to because all of the content creation has because all of the content creation has because all of the content creation has been pretty much destroyed. AI slop is disrupting YouTube and it AI slop is disrupting YouTube and it might be too big to stop. This is from might be too big to stop. This is from might be too big to stop. This is from uh 2025 September. Uh we're blurring the uh 2025 September. Uh we're blurring the uh 2025 September. Uh we're blurring the lines between you userenerated content lines between you userenerated content lines between you userenerated content and premium professional content. We've and premium professional content. We've and premium professional content. We've been very very fortunate. YouTube is been very very fortunate. YouTube is been very very fortunate. YouTube is full of great content. Exclude me for a full of great content. Exclude me for a full of great content. Exclude me for a minute. I'm not talking about myself. minute. I'm not talking about myself. minute. I'm not talking about myself. Um, there's a lot of great content I go Um, there's a lot of great content I go Um, there's a lot of great content I go to when I need to help with something to when I need to help with something to when I need to help with something and there's a lot of great people that and there's a lot of great people that and there's a lot of great people that will give great information, show you will give great information, show you will give great information, show you how to do something, that will train you how to do something, that will train you how to do something, that will train you up in something for free in a up in something for free in a up in something for free in a professional way from professionals to professional way from professionals to professional way from professionals to people who are not yet professionals. people who are not yet professionals. people who are not yet professionals. And now that's being disrupted. It's And now that's being disrupted. It's And now that's being disrupted. It's disrupting the the creator economy in disrupting the the creator economy in disrupting the the creator economy in the process. We're destroying a whole the process. We're destroying a whole the process. We're destroying a whole economy. economy. economy. Okay. Data suggests that AI slop could Okay. Data suggests that AI slop could Okay. Data suggests that AI slop could have an adverse effect on consumer have an adverse effect on consumer have an adverse effect on consumer sentiment. Could I don't think that's a sentiment. Could I don't think that's a sentiment. Could I don't think that's a a question anymore. I think it does.

a question anymore. I think it does. a question anymore. I think it does. Right. That um adults found or a survey Right. That um adults found or a survey Right. That um adults found or a survey of 3,000 adults found that people were of 3,000 adults found that people were of 3,000 adults found that people were less likely to purchase products less likely to purchase products less likely to purchase products advertised on web pages they believe advertised on web pages they believe advertised on web pages they believe were AI generated even if they weren't. were AI generated even if they weren't. were AI generated even if they weren't. I know I've been there. Uh, I've started I know I've been there. Uh, I've started I know I've been there. Uh, I've started to see ads for like you look for a shirt to see ads for like you look for a shirt to see ads for like you look for a shirt and you look at that person, you're and you look at that person, you're and you look at that person, you're like, "That's not a real person. That's like, "That's not a real person. That's like, "That's not a real person. That's AI. Why would I buy a shirt that I can AI. Why would I buy a shirt that I can AI. Why would I buy a shirt that I can see an AI image of?" Because we've all see an AI image of?" Because we've all see an AI image of?" Because we've all been on team or other places like that been on team or other places like that been on team or other places like that where you're like, "Oh, this is great." where you're like, "Oh, this is great." where you're like, "Oh, this is great." And you get it and you're like, "That And you get it and you're like, "That And you get it and you're like, "That has nothing like what the picture was." has nothing like what the picture was." has nothing like what the picture was." Because it's fake. It's a fake picture. Because it's fake. It's a fake picture. Because it's fake. It's a fake picture. Well, this is this is even worse where Well, this is this is even worse where Well, this is this is even worse where it's it's not how it actually lays on a it's it's not how it actually lays on a it's it's not how it actually lays on a human. like it's not how it actually human. like it's not how it actually human. like it's not how it actually fits and it you know how it moves when fits and it you know how it moves when fits and it you know how it moves when it when a person walks etc. That's it when a person walks etc. That's it when a person walks etc. That's abnormal and so that's just fake. And so abnormal and so that's just fake. And so abnormal and so that's just fake. And so trust dropped by 50% when response rece trust dropped by 50% when response rece trust dropped by 50% when response rece perceived perceived content as AI perceived perceived content as AI perceived perceived content as AI generated which also means that even generated which also means that even generated which also means that even good content is now going to be more good content is now going to be more good content is now going to be more scrutinized and potentially be accused scrutinized and potentially be accused scrutinized and potentially be accused of being AI content because you know of being AI content because you know of being AI content because you know your your perception is you're looking your your perception is you're looking your your perception is you're looking for this AI content. If you think you for this AI content. If you think you for this AI content. If you think you see it well now you're going to start see it well now you're going to start see it well now you're going to start throwing things out that are good throwing things out that are good throwing things out that are good content.

content. content. Okay. Um, AI Sledge also risks diluting Okay. Um, AI Sledge also risks diluting Okay. Um, AI Sledge also risks diluting creators that have built careers out of creators that have built careers out of creators that have built careers out of making content for the platform with an making content for the platform with an making content for the platform with an original human touch. Again, that be me. original human touch. Again, that be me. original human touch. Again, that be me. Okay. So, I'm not plan on going Okay. So, I'm not plan on going Okay. So, I'm not plan on going anywhere, but that is hurting me. Okay. anywhere, but that is hurting me. Okay. anywhere, but that is hurting me. Okay. Uh, oil. Last year, he's seen his Uh, oil. Last year, he's seen his Uh, oil. Last year, he's seen his characters hijacked by AI generated characters hijacked by AI generated characters hijacked by AI generated copycat videos. again taking what this copycat videos. again taking what this copycat videos. again taking what this person created this Cory Williams taking person created this Cory Williams taking person created this Cory Williams taking what he created and then copying it what he created and then copying it what he created and then copying it creating AI sloped versions of it and creating AI sloped versions of it and creating AI sloped versions of it and now diluting his content because there's now diluting his content because there's now diluting his content because there's a whole bunch of replicas that were a whole bunch of replicas that were a whole bunch of replicas that were cheaply made based upon what he created. cheaply made based upon what he created. cheaply made based upon what he created. Okay. So, this is this is hurting his Okay. So, this is this is hurting his Okay. So, this is this is hurting his views views views and the only people that's really and the only people that's really and the only people that's really generating or helping is the the AI generating or helping is the the AI generating or helping is the the AI generators. generators. generators. Fighting back is exhausting. Fighting back is exhausting. Fighting back is exhausting. It's going to be a full-time job to It's going to be a full-time job to It's going to be a full-time job to report all the AI fakes. And that's the report all the AI fakes. And that's the report all the AI fakes. And that's the thing, he's unsure what YouTube would thing, he's unsure what YouTube would thing, he's unsure what YouTube would even do about it. This has been a even do about it. This has been a even do about it. This has been a ongoing issue with YouTube and other ongoing issue with YouTube and other ongoing issue with YouTube and other major platforms. uh you know Google major platforms. uh you know Google major platforms. uh you know Google which is also you know owns YouTube u which is also you know owns YouTube u which is also you know owns YouTube u and others where you go to contact them and others where you go to contact them and others where you go to contact them you don't get a person you get an AI and you don't get a person you get an AI and you don't get a person you get an AI and the AI doesn't necessarily the AI doesn't necessarily the AI doesn't necessarily answer correctly and doesn't really answer correctly and doesn't really answer correctly and doesn't really understand what you're saying and it understand what you're saying and it understand what you're saying and it sometimes hallucinates answers and it

sometimes hallucinates answers and it sometimes hallucinates answers and it causes all kinds of problems and you causes all kinds of problems and you causes all kinds of problems and you don't have the ability to push back don't have the ability to push back don't have the ability to push back where you might get a copyright strike where you might get a copyright strike where you might get a copyright strike because of something that somebody else because of something that somebody else because of something that somebody else copied from yours but yet when you go to copied from yours but yet when you go to copied from yours but yet when you go to dispute that they're like nope That's dispute that they're like nope That's dispute that they're like nope That's that's a copy. Um, these are problems. that's a copy. Um, these are problems. that's a copy. Um, these are problems. Not talking to a real person is a Not talking to a real person is a Not talking to a real person is a problem and fighting back is exhausting. problem and fighting back is exhausting. problem and fighting back is exhausting. So, what people are doing is they're So, what people are doing is they're So, what people are doing is they're leaving. Okay. So, bottom paragraph, leaving. Okay. So, bottom paragraph, leaving. Okay. So, bottom paragraph, many creators have already started many creators have already started many creators have already started diversifying their income beyond social diversifying their income beyond social diversifying their income beyond social video content, tapping into premium video content, tapping into premium video content, tapping into premium channels. Premium as in paid, as in channels. Premium as in paid, as in channels. Premium as in paid, as in they're putting their content behind pay they're putting their content behind pay they're putting their content behind pay walls. Sound familiar? That's what's walls. Sound familiar? That's what's walls. Sound familiar? That's what's happening in a lot of places. happening in a lot of places. happening in a lot of places. Now, these are some of the ways that AI Now, these are some of the ways that AI Now, these are some of the ways that AI is is being used to even push out is is being used to even push out is is being used to even push out people. Um, syndicated content in the people. Um, syndicated content in the people. Um, syndicated content in the Sun Time special section included AI Sun Time special section included AI Sun Time special section included AI generated misinformation. This is from generated misinformation. This is from generated misinformation. This is from 2025. Um, they came out with a a summer 2025. Um, they came out with a a summer 2025. Um, they came out with a a summer reading list. Many of the books in the reading list. Many of the books in the reading list. Many of the books in the list don't exist.

list don't exist. list don't exist. Okay. But it's in the Sun Times, right? Okay. But it's in the Sun Times, right? Okay. But it's in the Sun Times, right? The titles and the book summaries were The titles and the book summaries were The titles and the book summaries were dreamed up by artificial intelligence dreamed up by artificial intelligence dreamed up by artificial intelligence hallucinations. hallucinations. hallucinations. So not only is this taking some writer's So not only is this taking some writer's So not only is this taking some writer's job because some writer was should have job because some writer was should have job because some writer was should have been paid to do this themselves. Now in been paid to do this themselves. Now in been paid to do this themselves. Now in this case they say that a third party this case they say that a third party this case they say that a third party company was that writer say they instead company was that writer say they instead company was that writer say they instead of doing themselves just decided to have of doing themselves just decided to have of doing themselves just decided to have AI do it. But uh it took some of his AI do it. But uh it took some of his AI do it. But uh it took some of his job. And then do you feel confident in job. And then do you feel confident in job. And then do you feel confident in anything else that some sometimes anything else that some sometimes anything else that some sometimes generates? Probably not because if if generates? Probably not because if if generates? Probably not because if if this is clearly this is clearly this is clearly AI generated content, what else is not AI generated content, what else is not AI generated content, what else is not as clearly AI generated content? Is that as clearly AI generated content? Is that as clearly AI generated content? Is that is that news article really true or is is that news article really true or is is that news article really true or is it mostly true but it's got some AI it mostly true but it's got some AI it mostly true but it's got some AI hallucinations in it? hallucinations in it? hallucinations in it? Now, this is one of the things I want to Now, this is one of the things I want to Now, this is one of the things I want to highlight because people tell me all the highlight because people tell me all the highlight because people tell me all the time, I'm I'm one of the good ones. I time, I'm I'm one of the good ones. I time, I'm I'm one of the good ones. I use AI in a a safe way.

use AI in a a safe way. use AI in a a safe way. You can. I do. I I try to, and I still You can. I do. I I try to, and I still You can. I do. I I try to, and I still get burned, but I try to. Um, so I'm not get burned, but I try to. Um, so I'm not get burned, but I try to. Um, so I'm not saying that you never can. But let's saying that you never can. But let's saying that you never can. But let's read this quote. stupidly and it's 100% read this quote. stupidly and it's 100% read this quote. stupidly and it's 100% on me. I just kind of republish this on me. I just kind of republish this on me. I just kind of republish this list then AI program spit out list then AI program spit out list then AI program spit out now says this person a longtime now says this person a longtime now says this person a longtime journalist usually it's something I journalist usually it's something I journalist usually it's something I wouldn't do this is the danger of AI is wouldn't do this is the danger of AI is wouldn't do this is the danger of AI is you say I I wouldn't do that I wouldn't you say I I wouldn't do that I wouldn't you say I I wouldn't do that I wouldn't do that until you do right I mean even do that until you do right I mean even do that until you do right I mean even if I'm not writing something that's if I'm not writing something that's if I'm not writing something that's already a red flag I'm at least making already a red flag I'm at least making already a red flag I'm at least making sure that I correctly source it and vet sure that I correctly source it and vet sure that I correctly source it and vet it. it. it. They're saying at least I I at least do They're saying at least I I at least do They're saying at least I I at least do this, but they didn't. They didn't do this, but they didn't. They didn't do this, but they didn't. They didn't do that. Is that slope of that slippery that. Is that slope of that slippery that. Is that slope of that slippery slope of Well, I'm just going to use it slope of Well, I'm just going to use it slope of Well, I'm just going to use it to to punch up my writing. Well, I'm to to punch up my writing. Well, I'm to to punch up my writing. Well, I'm going to review everything it does.

going to review everything it does. going to review everything it does. Well, I'm at least going to check the Well, I'm at least going to check the Well, I'm at least going to check the sources. Well, most of the sources I'm sources. Well, most of the sources I'm sources. Well, most of the sources I'm gonna check to I just cranked it out gonna check to I just cranked it out gonna check to I just cranked it out quick. quick. quick. So, I definitely failed at that task. So, I definitely failed at that task. So, I definitely failed at that task. Okay. So, I at least do this, but I fail Okay. So, I at least do this, but I fail Okay. So, I at least do this, but I fail at that. At the least, I do. at that. At the least, I do. at that. At the least, I do. Um, this is from actually 2023. This is Um, this is from actually 2023. This is Um, this is from actually 2023. This is an older older one. I thought it was an older older one. I thought it was an older older one. I thought it was kind of funny u in a lot of ways, but kind of funny u in a lot of ways, but kind of funny u in a lot of ways, but also insidious in how the even the early also insidious in how the even the early also insidious in how the even the early looks at AI and this is only going to looks at AI and this is only going to looks at AI and this is only going to get worse. um the early looks at AI and get worse. um the early looks at AI and get worse. um the early looks at AI and how it could be used to to take away how it could be used to to take away how it could be used to to take away creative jobs, take away journalists, creative jobs, take away journalists, creative jobs, take away journalists, take away um you know people who are take away um you know people who are take away um you know people who are doing this work of generating these doing this work of generating these doing this work of generating these articles. Sports Illustrated published articles. Sports Illustrated published articles. Sports Illustrated published articles by fake AI generated writers. articles by fake AI generated writers. articles by fake AI generated writers. So there was uh Drew Ortiz at Sports So there was uh Drew Ortiz at Sports So there was uh Drew Ortiz at Sports Illustrated have biography on their Illustrated have biography on their Illustrated have biography on their site. Um there was nothing to prove that site. Um there was nothing to prove that site. Um there was nothing to prove that Drew Ortiz existed. So, Jewel Trees Drew Ortiz existed. So, Jewel Trees Drew Ortiz existed. So, Jewel Trees doesn't seem to exist. No presence, no doesn't seem to exist. No presence, no doesn't seem to exist. No presence, no publishing history. Um, even more publishing history. Um, even more publishing history. Um, even more strangely, his profile photo on Sports strangely, his profile photo on Sports strangely, his profile photo on Sports Illustrated is for sale on a website Illustrated is for sale on a website Illustrated is for sale on a website that sells AI generated head shot. Okay.

that sells AI generated head shot. Okay. that sells AI generated head shot. Okay. Now, you might say, "Well, that's Now, you might say, "Well, that's Now, you might say, "Well, that's circumstantial. I'm not sure." Yeah, circumstantial. I'm not sure." Yeah, circumstantial. I'm not sure." Yeah, maybe they just, you know, used his maybe they just, you know, used his maybe they just, you know, used his picture and maybe he doesn't have a picture and maybe he doesn't have a picture and maybe he doesn't have a whole lot of social media presence. whole lot of social media presence. whole lot of social media presence. Sure. um except for the fact that um Sure. um except for the fact that um Sure. um except for the fact that um somebody else came out and said that somebody else came out and said that somebody else came out and said that yeah, not just the AI's head shot are AI yeah, not just the AI's head shot are AI yeah, not just the AI's head shot are AI generated, at least in the articles generated, at least in the articles generated, at least in the articles themselves are. Um but then it gets themselves are. Um but then it gets themselves are. Um but then it gets worse because these AI generated worse because these AI generated worse because these AI generated personas are periodically scrubbed from personas are periodically scrubbed from personas are periodically scrubbed from existence in favor of new ones. So this existence in favor of new ones. So this existence in favor of new ones. So this uh was it was it David Ortiz? Um yeah, uh was it was it David Ortiz? Um yeah, uh was it was it David Ortiz? Um yeah, Drew Ortiz. So Drew Ortiz disappeared Drew Ortiz. So Drew Ortiz disappeared Drew Ortiz. So Drew Ortiz disappeared from Sports Illustrated's site entirely from Sports Illustrated's site entirely from Sports Illustrated's site entirely and Sora Tanaka and Sora Tanaka and Sora Tanaka took his place and took all those took his place and took all those took his place and took all those articles that supposedly Drew had articles that supposedly Drew had articles that supposedly Drew had written, changed the by line to now say written, changed the by line to now say written, changed the by line to now say Sora Tanaka. So Sora took over all those Sora Tanaka. So Sora took over all those Sora Tanaka. So Sora took over all those articles claiming them as her own and articles claiming them as her own and articles claiming them as her own and yet Sora 2 doesn't exist. yet Sora 2 doesn't exist. yet Sora 2 doesn't exist. Each time an author was switched out, Each time an author was switched out, Each time an author was switched out, the post they supposedly penned would be the post they supposedly penned would be the post they supposedly penned would be reattributed to the new persona. Again, reattributed to the new persona. Again, reattributed to the new persona. Again, this is 2023. This is three years ago.

this is 2023. This is three years ago. this is 2023. This is three years ago. They were using AI to try and cut They were using AI to try and cut They were using AI to try and cut corners and take away the jobs of of corners and take away the jobs of of corners and take away the jobs of of journalists. journalists. journalists. These AI generated personas. Oh, sorry. These AI generated personas. Oh, sorry. These AI generated personas. Oh, sorry. Um, this back in February when the Um, this back in February when the Um, this back in February when the company first started publishing AI company first started publishing AI company first started publishing AI generated health advice. generated health advice. generated health advice. Stop for a minute there. AI generated Stop for a minute there. AI generated Stop for a minute there. AI generated health advice. health advice. health advice. Terrifying Terrifying Terrifying because health isn't something where you because health isn't something where you because health isn't something where you get close enough, right? Or uh you get close enough, right? Or uh you get close enough, right? Or uh you compile it and find out it doesn't work compile it and find out it doesn't work compile it and find out it doesn't work and try again, right? Because that's and try again, right? Because that's and try again, right? Because that's what you do with code, right? We we have what you do with code, right? We we have what you do with code, right? We we have the AI write some code and we it the AI write some code and we it the AI write some code and we it compiles and goes, "Oops, that didn't compiles and goes, "Oops, that didn't compiles and goes, "Oops, that didn't work." And it tries again. Or or we work." And it tries again. Or or we work." And it tries again. Or or we compile it and go, "Doesn't work." Or we compile it and go, "Doesn't work." Or we compile it and go, "Doesn't work." Or we we write unit tests and go, "Those tests we write unit tests and go, "Those tests we write unit tests and go, "Those tests fail." It goes, "Oh, you're absolutely fail." It goes, "Oh, you're absolutely fail." It goes, "Oh, you're absolutely right. Let me redo that." That can be right. Let me redo that." That can be right. Let me redo that." That can be okay kind of. It's not. But it it's okay kind of. It's not. But it it's okay kind of. It's not. But it it's better than health advice because health better than health advice because health better than health advice because health advice you don't take, let's say, a advice you don't take, let's say, a advice you don't take, let's say, a bunch of pills and go, "Oh, you know bunch of pills and go, "Oh, you know bunch of pills and go, "Oh, you know what? Those were really bad what? Those were really bad what? Those were really bad combinations." Or you don't eat certain combinations." Or you don't eat certain combinations." Or you don't eat certain foods and go, "Oh, yeah, that did the foods and go, "Oh, yeah, that did the foods and go, "Oh, yeah, that did the exact opposite of what I was hoping for, exact opposite of what I was hoping for, exact opposite of what I was hoping for, and let's let's try again." Right? AI and let's let's try again." Right? AI and let's let's try again." Right? AI generated health advice is terrifying.

generated health advice is terrifying. generated health advice is terrifying. So So So it first started publishing AI generated it first started publishing AI generated it first started publishing AI generated health advice and its magazine Men's health advice and its magazine Men's health advice and its magazine Men's Journal. We found that its first story Journal. We found that its first story Journal. We found that its first story was riddled with errors prompting it to was riddled with errors prompting it to was riddled with errors prompting it to issue a massive correction. The first issue a massive correction. The first issue a massive correction. The first story of the AI generated health advice story of the AI generated health advice story of the AI generated health advice was riddled theirs. But how do you find was riddled theirs. But how do you find was riddled theirs. But how do you find out that it's riddled the errors? How do out that it's riddled the errors? How do out that it's riddled the errors? How do you verify? Well, you go to a source, you verify? Well, you go to a source, you verify? Well, you go to a source, right? Not AI because the AI is what right? Not AI because the AI is what right? Not AI because the AI is what created the errors. You have to go to a created the errors. You have to go to a created the errors. You have to go to a primary source. But yet, if less and primary source. But yet, if less and primary source. But yet, if less and less of them exist because they're being less of them exist because they're being less of them exist because they're being scraped by AI and they're being scraped by AI and they're being scraped by AI and they're being destroyed, well, then there's less and destroyed, well, then there's less and destroyed, well, then there's less and less places to go to find primary less places to go to find primary less places to go to find primary sources to verify us information. Pretty sources to verify us information. Pretty sources to verify us information. Pretty soon, you're just trusting the AI is soon, you're just trusting the AI is soon, you're just trusting the AI is right, even though it isn't. right, even though it isn't. right, even though it isn't. So, this is eroding readers trust. So, this is eroding readers trust. So, this is eroding readers trust. Absolutely. Absolutely. Why would I Absolutely. Absolutely. Why would I Absolutely. Absolutely. Why would I purchase, purchase, purchase, you know, any of these these um, you you know, any of these these um, you you know, any of these these um, you know, magazines or or papers or anything know, magazines or or papers or anything know, magazines or or papers or anything else knowing that the content may or may else knowing that the content may or may else knowing that the content may or may not be true and I might not be able to not be true and I might not be able to not be true and I might not be able to tell. I don't trust that.

tell. I don't trust that. tell. I don't trust that. It's not just a couple. We caught CNET, It's not just a couple. We caught CNET, It's not just a couple. We caught CNET, Bankrate, Gizmodo, AV Club, Buzzfeed, Bankrate, Gizmodo, AV Club, Buzzfeed, Bankrate, Gizmodo, AV Club, Buzzfeed, and USA Today and USA Today and USA Today with AI generated junk with AI generated junk with AI generated junk again from 2023. again from 2023. again from 2023. It's not getting better. It's not getting better. It's not getting better. So, what can we do? Because right now, So, what can we do? Because right now, So, what can we do? Because right now, this is destroying the creative this is destroying the creative this is destroying the creative community. It's destroying creators. community. It's destroying creators. community. It's destroying creators. It's shutting down websites. is it's, It's shutting down websites. is it's, It's shutting down websites. is it's, you know, taking all of our content that you know, taking all of our content that you know, taking all of our content that was protected and opening it up for was protected and opening it up for was protected and opening it up for free, which destroys income streams. free, which destroys income streams. free, which destroys income streams. It's destroying livelihoods. Um, that's It's destroying livelihoods. Um, that's It's destroying livelihoods. Um, that's really bad stuff. And quite frankly, I really bad stuff. And quite frankly, I really bad stuff. And quite frankly, I think there should be some significant think there should be some significant think there should be some significant consequences for that and I hope there consequences for that and I hope there consequences for that and I hope there are. But until then, what can we do? are. But until then, what can we do? are. But until then, what can we do? Because I don't like this to be just a Because I don't like this to be just a Because I don't like this to be just a woe is me, wo is us, the world is woe is me, wo is us, the world is woe is me, wo is us, the world is ending, the world's on fire, let's go ending, the world's on fire, let's go ending, the world's on fire, let's go home now. um that that's not helpful. I home now. um that that's not helpful. I home now. um that that's not helpful. I think there are things we can do. I think there are things we can do. I think there are things we can do. I think that there are things that are think that there are things that are think that there are things that are really important that we do. So, first really important that we do. So, first really important that we do. So, first off, protect your work whenever off, protect your work whenever off, protect your work whenever possible. If you're creating work, possible. If you're creating work, possible. If you're creating work, protect that work. And you know what?

protect that work. And you know what? protect that work. And you know what? I'm not doing this real well. Um and I'm not doing this real well. Um and I'm not doing this real well. Um and that's I'm trying to figure out how to that's I'm trying to figure out how to that's I'm trying to figure out how to do well because I want everyone to have do well because I want everyone to have do well because I want everyone to have a great education in C, not just those a great education in C, not just those a great education in C, not just those who can afford it. So, if I just put who can afford it. So, if I just put who can afford it. So, if I just put stuff behind a payw wall, make all of my stuff behind a payw wall, make all of my stuff behind a payw wall, make all of my content paid, that's not going to help content paid, that's not going to help content paid, that's not going to help anybody. So, you know, a lot of my anybody. So, you know, a lot of my anybody. So, you know, a lot of my traffic does come from YouTube. And so, traffic does come from YouTube. And so, traffic does come from YouTube. And so, I can't just say, "Hey, I'm going to not I can't just say, "Hey, I'm going to not I can't just say, "Hey, I'm going to not put anything on YouTube." Um, but maybe put anything on YouTube." Um, but maybe put anything on YouTube." Um, but maybe I do more things where you have to sign I do more things where you have to sign I do more things where you have to sign up, you know, you have to log in up, you know, you have to log in up, you know, you have to log in somewhere in order to get free content. somewhere in order to get free content. somewhere in order to get free content. Um, I already do some, you know, you go Um, I already do some, you know, you go Um, I already do some, you know, you go to immcore.com, you can get a free to immcore.com, you can get a free to immcore.com, you can get a free course right now. Um, you can get course right now. Um, you can get course right now. Um, you can get started there. You can see the benefits started there. You can see the benefits started there. You can see the benefits of the courses I create. Um, you can of the courses I create. Um, you can of the courses I create. Um, you can create free content, get free content create free content, get free content create free content, get free content there. But more and more creators have there. But more and more creators have there. But more and more creators have to think, how do I protect my work? to think, how do I protect my work? to think, how do I protect my work? Because it's not being protected by Because it's not being protected by Because it's not being protected by copyright anymore. So, you got to figure copyright anymore. So, you got to figure copyright anymore. So, you got to figure out how to protect it better. out how to protect it better. out how to protect it better. Number two, fight for your rights. We do Number two, fight for your rights. We do Number two, fight for your rights. We do have copyright still. Copyright still have copyright still. Copyright still have copyright still. Copyright still exists. It's just not being followed.

exists. It's just not being followed. exists. It's just not being followed. So, you have to fight for your rights. So, you have to fight for your rights. So, you have to fight for your rights. That's that is exhausting and it's going That's that is exhausting and it's going That's that is exhausting and it's going to take joining class action lawsuits. to take joining class action lawsuits. to take joining class action lawsuits. It's going to take saying no, you cannot It's going to take saying no, you cannot It's going to take saying no, you cannot do this and pushing back in order to to do this and pushing back in order to to do this and pushing back in order to to hopefully protect yourself. Number hopefully protect yourself. Number hopefully protect yourself. Number three, push for stronger regulation. Um three, push for stronger regulation. Um three, push for stronger regulation. Um so more more legislation that is clearer so more more legislation that is clearer so more more legislation that is clearer about what is and is not acceptable. the about what is and is not acceptable. the about what is and is not acceptable. the idea that um you know it's somehow fair idea that um you know it's somehow fair idea that um you know it's somehow fair use because because an LLM is using all use because because an LLM is using all use because because an LLM is using all the content in the world doesn't seem the content in the world doesn't seem the content in the world doesn't seem right. Um I think there should be more right. Um I think there should be more right. Um I think there should be more legislations legislation around making legislations legislation around making legislations legislation around making sure that it's very clear that can't sure that it's very clear that can't sure that it's very clear that can't just be a a thing where we just take just be a a thing where we just take just be a a thing where we just take because we're big enough. Uh this is a because we're big enough. Uh this is a because we're big enough. Uh this is a bully mentality. Um I'm big enough, I'm bully mentality. Um I'm big enough, I'm bully mentality. Um I'm big enough, I'm strong enough, therefore I get to take strong enough, therefore I get to take strong enough, therefore I get to take it. Might makes right. I don't agree it. Might makes right. I don't agree it. Might makes right. I don't agree with that. So, number three, push for with that. So, number three, push for with that. So, number three, push for stronger legislation. Number four, go to stronger legislation. Number four, go to stronger legislation. Number four, go to the source for help, not just AI. This the source for help, not just AI. This the source for help, not just AI. This is one that takes a deliberate step, but is one that takes a deliberate step, but is one that takes a deliberate step, but it's one that you can do every single it's one that you can do every single it's one that you can do every single day. It's one that you can do every time day. It's one that you can do every time day. It's one that you can do every time you're looking up something. First of you're looking up something. First of you're looking up something. First of all, ask for the source. It's always all, ask for the source. It's always all, ask for the source. It's always good to verify the source because too good to verify the source because too good to verify the source because too often I have asked for the source often I have asked for the source often I have asked for the source included and then I've taken the looked included and then I've taken the looked included and then I've taken the looked at the conclusion the AI said went to at the conclusion the AI said went to at the conclusion the AI said went to the source and saw the source said the

the source and saw the source said the the source and saw the source said the exact opposite. exact opposite. exact opposite. So the source is saying one thing the AI So the source is saying one thing the AI So the source is saying one thing the AI conclusion is the exact opposite. So conclusion is the exact opposite. So conclusion is the exact opposite. So just going to the source helped me just going to the source helped me just going to the source helped me verify that no that's a hallucination verify that no that's a hallucination verify that no that's a hallucination but also it helped the creator. They go but also it helped the creator. They go but also it helped the creator. They go to the source and go oh some good to the source and go oh some good to the source and go oh some good content here I at least see the ads if content here I at least see the ads if content here I at least see the ads if there if it's a you know ad generated or there if it's a you know ad generated or there if it's a you know ad generated or adf funed page where it's an actual adf funed page where it's an actual adf funed page where it's an actual person going to see that content. So go person going to see that content. So go person going to see that content. So go to the source for help, not just the AI. to the source for help, not just the AI. to the source for help, not just the AI. At the very least, just go and look at At the very least, just go and look at At the very least, just go and look at it and make sure that you, you know, see it and make sure that you, you know, see it and make sure that you, you know, see the ads or or somehow benefit that the ads or or somehow benefit that the ads or or somehow benefit that creator, but also verify that what creator, but also verify that what creator, but also verify that what you're seeing in the AI is actually you're seeing in the AI is actually you're seeing in the AI is actually true. Number five, support what you true. Number five, support what you true. Number five, support what you value. value. value. It's as it's as clear as that. Support It's as it's as clear as that. Support It's as it's as clear as that. Support what you value. This is not a pitch to what you value. This is not a pitch to what you value. This is not a pitch to buy my stuff. So let's keep me out of buy my stuff. So let's keep me out of buy my stuff. So let's keep me out of this. Support what you value. Um, I have this. Support what you value. Um, I have this. Support what you value. Um, I have found myself paying for certain things found myself paying for certain things found myself paying for certain things recently that I would not have otherwise recently that I would not have otherwise recently that I would not have otherwise paid for. Um, I pay for a newsletter paid for. Um, I pay for a newsletter paid for. Um, I pay for a newsletter around AI and what's happening in the around AI and what's happening in the around AI and what's happening in the financial space. Um, because I find it financial space. Um, because I find it financial space. Um, because I find it valuable. There's a lot of great content valuable. There's a lot of great content valuable. There's a lot of great content in there and I value that content. So, I in there and I value that content. So, I in there and I value that content. So, I don't want that to go away. Therefore, I don't want that to go away. Therefore, I don't want that to go away. Therefore, I pay a little bit for it. Not much, but pay a little bit for it. Not much, but pay a little bit for it. Not much, but some. Um, find a way. you know, Patreon some. Um, find a way. you know, Patreon some. Um, find a way. you know, Patreon isn't great because if if you, you know, isn't great because if if you, you know, isn't great because if if you, you know, pay less than about $4 or $3, you're not

pay less than about $4 or $3, you're not pay less than about $4 or $3, you're not paying anything to the creator. Um, so paying anything to the creator. Um, so paying anything to the creator. Um, so that's not great, but you can use other that's not great, but you can use other that's not great, but you can use other things. You know, the the buy me a things. You know, the the buy me a things. You know, the the buy me a coffee links, use one of those every coffee links, use one of those every coffee links, use one of those every once in a while. Just give some value to once in a while. Just give some value to once in a while. Just give some value to the things that you that you that you the things that you that you that you the things that you that you that you value, you know, give back something to value, you know, give back something to value, you know, give back something to say, "Hey, yeah, this is valuable." Um, say, "Hey, yeah, this is valuable." Um, say, "Hey, yeah, this is valuable." Um, even even even there are some things there's there's there are some things there's there's there are some things there's there's some things online that are some things online that are some things online that are I guess digitally nice, you know, like I guess digitally nice, you know, like I guess digitally nice, you know, like you GitHub stars, right? You can star a you GitHub stars, right? You can star a you GitHub stars, right? You can star a project and that's kind of shows that project and that's kind of shows that project and that's kind of shows that it's valuable. And quite frankly, it's valuable. And quite frankly, it's valuable. And quite frankly, there's not really a whole lot of value there's not really a whole lot of value there's not really a whole lot of value that comes from that other than the the that comes from that other than the the that comes from that other than the the um owner can say, "Hey, I got, you know, um owner can say, "Hey, I got, you know, um owner can say, "Hey, I got, you know, this made more stars and more people and this made more stars and more people and this made more stars and more people and it's more popular, so therefore it might it's more popular, so therefore it might it's more popular, so therefore it might be recommended more." Although again, be recommended more." Although again, be recommended more." Although again, AI, that's a problem. But yeah, some of AI, that's a problem. But yeah, some of AI, that's a problem. But yeah, some of that is valuable, but it's not that is valuable, but it's not that is valuable, but it's not especially valuable. You know, a YouTube especially valuable. You know, a YouTube especially valuable. You know, a YouTube star is great. Um, and it hurts you star is great. Um, and it hurts you star is great. Um, and it hurts you nothing to do that. So just click it and nothing to do that. So just click it and nothing to do that. So just click it and and show it you've found value, but try and show it you've found value, but try and show it you've found value, but try and find other ways that can be more and find other ways that can be more and find other ways that can be more financially valuable um to to support financially valuable um to to support financially valuable um to to support what you value, what you think is what you value, what you think is what you value, what you think is valuable because otherwise what happens valuable because otherwise what happens valuable because otherwise what happens is those things go away. So we want to is those things go away. So we want to is those things go away. So we want to make sure that we protect what is make sure that we protect what is make sure that we protect what is valuable. Not everything is valuable.

valuable. Not everything is valuable. valuable. Not everything is valuable. Not every Not every Not every blog on the web is worth saving. Um me, blog on the web is worth saving. Um me, blog on the web is worth saving. Um me, mine included. Um, but you know there mine included. Um, but you know there mine included. Um, but you know there are things that are valuable and you are things that are valuable and you are things that are valuable and you should support those things so they should support those things so they should support those things so they stick around. All right, so that's my stick around. All right, so that's my stick around. All right, so that's my conclusion from here. Um, yeah, this one conclusion from here. Um, yeah, this one conclusion from here. Um, yeah, this one hurts. Um, because AI really does hurt hurts. Um, because AI really does hurt hurts. Um, because AI really does hurt creators. It hurts people who are trying creators. It hurts people who are trying creators. It hurts people who are trying to give back to the community. And to give back to the community. And to give back to the community. And that's I think the worst part is it's that's I think the worst part is it's that's I think the worst part is it's it's not hurting people who are just out it's not hurting people who are just out it's not hurting people who are just out for a a quick buck. it hurts the people for a a quick buck. it hurts the people for a a quick buck. it hurts the people who are genuinely looking to help others who are genuinely looking to help others who are genuinely looking to help others and um instead they're they're getting and um instead they're they're getting and um instead they're they're getting hurt. So I would encourage you to do hurt. So I would encourage you to do hurt. So I would encourage you to do what you can to offset those things and what you can to offset those things and what you can to offset those things and and kind of protect what you value. All and kind of protect what you value. All and kind of protect what you value. All right, thanks for watching and as always right, thanks for watching and as always right, thanks for watching and as always I am Tim Corey.