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IAmTimCorey May 9, 2025

KPI-Driven Development

Summary

The Candy Crush Soda team learned that an over-reliance on KPIs and metrics can make a team risk-averse, hindering long-term product improvement for short-term gains. Instead of solely focusing on measurable data, the practical takeaway is to shift towards inspiration to foster creativity and encourage decisions that benefit the product in the long run. This approach allows for better strategic thinking beyond immediate numerical targets.

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