The McVay way: Coaching the Los Angeles Rams while handling heavy expectations | 60 Minutes

The next Super Bowl will be held in Los The next Super Bowl will be held in Los Angeles. And while it's still early days Angeles. And while it's still early days Angeles. And while it's still early days this season, the odds aren't half bad this season, the odds aren't half bad this season, the odds aren't half bad that for one team, the big game will be that for one team, the big game will be that for one team, the big game will be a home game. The Rams are a maybe the a home game. The Rams are a maybe the a home game. The Rams are a maybe the premier NFL franchise. Blue Chip Gold premier NFL franchise. Blue Chip Gold premier NFL franchise. Blue Chip Gold standard. This preseason, we were standard. This preseason, we were standard. This preseason, we were invited inside their huddle, so to invited inside their huddle, so to invited inside their huddle, so to speak. We found an organization that speak. We found an organization that speak. We found an organization that wins with contradictions. Prudence and wins with contradictions. Prudence and wins with contradictions. Prudence and gunslinging, change and continuity. gunslinging, change and continuity. gunslinging, change and continuity. Braun, yes, but also brain. And the Rams Braun, yes, but also brain. And the Rams Braun, yes, but also brain. And the Rams are wound tightly on the team's tightly are wound tightly on the team's tightly are wound tightly on the team's tightly wound leader, Shawn McVey. In the decade wound leader, Shawn McVey. In the decade wound leader, Shawn McVey. In the decade since the Rams made McVey the youngest since the Rams made McVey the youngest since the Rams made McVey the youngest head coach in NFL history, he's become a head coach in NFL history, he's become a head coach in NFL history, he's become a generational talent, pacing toward the generational talent, pacing toward the generational talent, pacing toward the best ever, Lombardi, Schula, Bellichic. best ever, Lombardi, Schula, Bellichic. best ever, Lombardi, Schula, Bellichic. But that push comes at a price. But that push comes at a price. But that push comes at a price. >> Oh, I'm a lot tormented. >> Oh, I'm a lot tormented. >> Oh, I'm a lot tormented. >> You're a lot tormented. What's what's >> You're a lot tormented. What's what's >> You're a lot tormented. What's what's tormenting you uh right now? tormenting you uh right now? tormenting you uh right now? >> Uh the practice that we just had. That's >> Uh the practice that we just had. That's >> Uh the practice that we just had. That's why I'm in such a great mood. why I'm in such a great mood. why I'm in such a great mood. >> That practice a month before the NFL >> That practice a month before the NFL >> That practice a month before the NFL season seemed typical to us, but Rams season seemed typical to us, but Rams season seemed typical to us, but Rams coach Shawn McVey was dissatisfied in coach Shawn McVey was dissatisfied in coach Shawn McVey was dissatisfied in the extreme.

the extreme. the extreme. >> It's why honestly I'm not really here >> It's why honestly I'm not really here >> It's why honestly I'm not really here right now. right now. right now. >> You say you're not really here right >> You say you're not really here right >> You say you're not really here right now. That's right. now. That's right. now. That's right. >> Your mind is still on that practice. >> Your mind is still on that practice. >> Your mind is still on that practice. >> Totally. Yeah. I feel rude right now >> Totally. Yeah. I feel rude right now >> Totally. Yeah. I feel rude right now with you. You deserve more attention with you. You deserve more attention with you. You deserve more attention than what I'm capable of giving right than what I'm capable of giving right than what I'm capable of giving right now. And I feel bad about that. now. And I feel bad about that. now. And I feel bad about that. >> No apologies necessary. This was an >> No apologies necessary. This was an >> No apologies necessary. This was an unvarnished look into a team, bad unvarnished look into a team, bad unvarnished look into a team, bad practices happen, and into the mind of a practices happen, and into the mind of a practices happen, and into the mind of a football genius, tortured as he is, football genius, tortured as he is, football genius, tortured as he is, especially when confronting lofty especially when confronting lofty especially when confronting lofty expectations. The Rams built a super expectations. The Rams built a super expectations. The Rams built a super team studded with talent. Quarterback team studded with talent. Quarterback team studded with talent. Quarterback Matthew Stafford, the NFL's reigning Matthew Stafford, the NFL's reigning Matthew Stafford, the NFL's reigning MVP, leads the offense. The Rams traded MVP, leads the offense. The Rams traded MVP, leads the offense. The Rams traded for Miles Garrett, the league's best for Miles Garrett, the league's best for Miles Garrett, the league's best defender, to anchor the other side. defender, to anchor the other side. defender, to anchor the other side. And Aaron Donald, perhaps the best And Aaron Donald, perhaps the best And Aaron Donald, perhaps the best defensive lineman ever, just came out of defensive lineman ever, just came out of defensive lineman ever, just came out of retirement to rejoin the team. retirement to rejoin the team. retirement to rejoin the team. >> We are wired to achieve. And and let's >> We are wired to achieve. And and let's >> We are wired to achieve. And and let's make no mistake about it. When we take make no mistake about it. When we take make no mistake about it. When we take the field, the expectations are to win. the field, the expectations are to win. the field, the expectations are to win. >> Yeah. Let's be honest. So, Super Team >> Yeah. Let's be honest. So, Super Team >> Yeah. Let's be honest. So, Super Team wins Super Bowl or this roster couldn't wins Super Bowl or this roster couldn't wins Super Bowl or this roster couldn't get it done. You're okay with the range get it done. You're okay with the range get it done. You're okay with the range of outcome here. of outcome here. of outcome here. >> Oh, yeah. Because I don't buy into those >> Oh, yeah. Because I don't buy into those >> Oh, yeah. Because I don't buy into those external narratives. I'm more interested external narratives. I'm more interested external narratives. I'm more interested in who we become in the midst of the in who we become in the midst of the in who we become in the midst of the journey than what the final destination journey than what the final destination journey than what the final destination is. This was not the talk a decade ago is. This was not the talk a decade ago is. This was not the talk a decade ago when the lowly Rams were leaving St.

when the lowly Rams were leaving St. when the lowly Rams were leaving St. Louis and returning to their ancestral Louis and returning to their ancestral Louis and returning to their ancestral home of LA. Now home of LA. Now home of LA. Now >> I'm taking on water as a GM. We hadn't >> I'm taking on water as a GM. We hadn't >> I'm taking on water as a GM. We hadn't had a winning season. had a winning season. had a winning season. >> It was 2016. Lesne needed Rams general >> It was 2016. Lesne needed Rams general >> It was 2016. Lesne needed Rams general manager needed a win. manager needed a win. manager needed a win. >> The Rams will drop to 4 and N will >> The Rams will drop to 4 and N will >> The Rams will drop to 4 and N will finish below 500 for the 10th finish below 500 for the 10th finish below 500 for the 10th consecutive season. Sneed's job was on consecutive season. Sneed's job was on consecutive season. Sneed's job was on the line, but backed by ownership, the the line, but backed by ownership, the the line, but backed by ownership, the Rams gambled big on an unproven Rams gambled big on an unproven Rams gambled big on an unproven commodity. commodity. commodity. >> The 30-year-old dude wet behind the ears >> The 30-year-old dude wet behind the ears >> The 30-year-old dude wet behind the ears gets this opportunity. Um, I I just gets this opportunity. Um, I I just gets this opportunity. Um, I I just think that it's something that seems a think that it's something that seems a think that it's something that seems a bit stretched to say the least. bit stretched to say the least. bit stretched to say the least. >> They made McVey the youngest head coach >> They made McVey the youngest head coach >> They made McVey the youngest head coach in NFL history. in NFL history. in NFL history. >> This guy changes the math. >> This guy changes the math. >> This guy changes the math. >> What do you mean? >> What do you mean? >> What do you mean? >> Tactically, when he's in flow, it's like >> Tactically, when he's in flow, it's like >> Tactically, when he's in flow, it's like some It's like you're trying to defend some It's like you're trying to defend some It's like you're trying to defend 12 instead of 11. 12 instead of 11. 12 instead of 11. >> Wait, wait. You're you're saying the >> Wait, wait. You're you're saying the >> Wait, wait. You're you're saying the coach gives you an extra guy on the coach gives you an extra guy on the coach gives you an extra guy on the field, right? field, right? field, right? >> Soon the math that was changing was on >> Soon the math that was changing was on >> Soon the math that was changing was on the Rams side of the scoreboard. the Rams side of the scoreboard. the Rams side of the scoreboard. >> HE IS GONE. TOUCHDOWN RAMS. Cherry >> HE IS GONE. TOUCHDOWN RAMS. Cherry >> HE IS GONE. TOUCHDOWN RAMS. Cherry Watkins. TOUCHDOWN RAMS. ONE SPINS INTO Watkins. TOUCHDOWN RAMS. ONE SPINS INTO Watkins. TOUCHDOWN RAMS. ONE SPINS INTO THE END ZONE. TOUCHDOWN RAMS.

THE END ZONE. TOUCHDOWN RAMS. THE END ZONE. TOUCHDOWN RAMS. >> In his first season, McVey took the Rams >> In his first season, McVey took the Rams >> In his first season, McVey took the Rams to the playoffs and won coach of the to the playoffs and won coach of the to the playoffs and won coach of the year. Rams offensive coordinator Nate year. Rams offensive coordinator Nate year. Rams offensive coordinator Nate Shieldhouse says McVeyy's play calling Shieldhouse says McVeyy's play calling Shieldhouse says McVeyy's play calling prowess stems from his power of recall. prowess stems from his power of recall. prowess stems from his power of recall. Yeah, I think his memory um yeah, at Yeah, I think his memory um yeah, at Yeah, I think his memory um yeah, at some point they'll probably end up some point they'll probably end up some point they'll probably end up studying it. studying it. studying it. >> This is Shawn McVeyy's time in >> This is Shawn McVeyy's time in >> This is Shawn McVeyy's time in Washington. Washington. Washington. >> Examples abound. >> Examples abound. >> Examples abound. >> 58 seconds left in the fourth quarter. >> 58 seconds left in the fourth quarter. >> 58 seconds left in the fourth quarter. >> Jameson Crowder wheel route down the >> Jameson Crowder wheel route down the >> Jameson Crowder wheel route down the right sideline. right sideline. right sideline. >> And then how did that drive end? >> And then how did that drive end? >> And then how did that drive end? >> Jordan Reed touchdown and a 4x1 >> Jordan Reed touchdown and a 4x1 >> Jordan Reed touchdown and a 4x1 individual ISO slant. individual ISO slant. individual ISO slant. >> He's good. He's real good. >> He's good. He's real good. >> He's good. He's real good. >> What was the play call for Puka's first >> What was the play call for Puka's first >> What was the play call for Puka's first career reception? career reception? career reception? >> It was Y mode south left clamp jacks >> It was Y mode south left clamp jacks >> It was Y mode south left clamp jacks right Kors palm. a nice little curl right Kors palm. a nice little curl right Kors palm. a nice little curl route. route. route. >> It's not just a neat party trick. >> It's not just a neat party trick. >> It's not just a neat party trick. >> I always feel like if you're >> I always feel like if you're >> I always feel like if you're remembering, you're moving faster than remembering, you're moving faster than remembering, you're moving faster than somebody that's learning. somebody that's learning. somebody that's learning. >> He's remembering it practically >> He's remembering it practically >> He's remembering it practically pragmatically. pragmatically. pragmatically. >> That's right. You know, not only >> That's right. You know, not only >> That's right. You know, not only remember, um, but to be able to fix remember, um, but to be able to fix remember, um, but to be able to fix problems in that way. problems in that way. problems in that way. >> McVey grew up in Atlanta, the star high >> McVey grew up in Atlanta, the star high >> McVey grew up in Atlanta, the star high school quarterback. school quarterback. school quarterback. >> McVey at the 10. MCVEY AT THE FIVE. HE'S >> McVey at the 10. MCVEY AT THE FIVE. HE'S >> McVey at the 10. MCVEY AT THE FIVE. HE'S IN FOR THE TOUCHDOWN. When injuries IN FOR THE TOUCHDOWN. When injuries IN FOR THE TOUCHDOWN. When injuries derailed his college career at Miami of derailed his college career at Miami of derailed his college career at Miami of Ohio, he made like his grandfather John Ohio, he made like his grandfather John Ohio, he made like his grandfather John McVey a Super Bowlinning exec with the McVey a Super Bowlinning exec with the McVey a Super Bowlinning exec with the 49ers and turned to NFL administration.

49ers and turned to NFL administration. 49ers and turned to NFL administration. >> I wouldn't be where I was where I am >> I wouldn't be where I was where I am >> I wouldn't be where I was where I am today if it wasn't for the influence today if it wasn't for the influence today if it wasn't for the influence that he had on this league and the that he had on this league and the that he had on this league and the people that he came across that gave me people that he came across that gave me people that he came across that gave me chances that I didn't deserve. chances that I didn't deserve. chances that I didn't deserve. >> A foot in the door only gets you so far. >> A foot in the door only gets you so far. >> A foot in the door only gets you so far. In Washington, McVey rose quickly. At In Washington, McVey rose quickly. At In Washington, McVey rose quickly. At age 27, he was promoted to run the age 27, he was promoted to run the age 27, he was promoted to run the offense, which broke team records. offense, which broke team records. offense, which broke team records. >> Put the ball in the right hash right >> Put the ball in the right hash right >> Put the ball in the right hash right here. here. here. >> Under McVey, the Rams don't just try to >> Under McVey, the Rams don't just try to >> Under McVey, the Rams don't just try to beat opponents, they try to hack them. beat opponents, they try to hack them. beat opponents, they try to hack them. >> RIGHT UP THE MIDDLE AND IN. TOUCHDOWN, >> RIGHT UP THE MIDDLE AND IN. TOUCHDOWN, >> RIGHT UP THE MIDDLE AND IN. TOUCHDOWN, Los Angeles, Los Angeles, Los Angeles, >> looking to exploit the DEFENSE'S >> looking to exploit the DEFENSE'S >> looking to exploit the DEFENSE'S PATTERN. PATTERN. PATTERN. >> POKING A JUST LIKE THAT. >> POKING A JUST LIKE THAT. >> POKING A JUST LIKE THAT. >> Football might be a game of inches, but >> Football might be a game of inches, but >> Football might be a game of inches, but note here how the Rams receivers are note here how the Rams receivers are note here how the Rams receivers are wide open. Quarterback Matthew Stafford wide open. Quarterback Matthew Stafford wide open. Quarterback Matthew Stafford explained it to us. Well, on every explained it to us. Well, on every explained it to us. Well, on every single play, a defender is part of an single play, a defender is part of an single play, a defender is part of an 11-man team that has a responsibility to 11-man team that has a responsibility to 11-man team that has a responsibility to a gap or an area on the field that is a gap or an area on the field that is a gap or an area on the field that is his and and we're going to try to create his and and we're going to try to create his and and we're going to try to create conflict. And that just comes through conflict. And that just comes through conflict. And that just comes through endless hours of study and tape, talking endless hours of study and tape, talking endless hours of study and tape, talking about it, understanding defensive about it, understanding defensive about it, understanding defensive responsibilities and knowing their responsibilities and knowing their responsibilities and knowing their adjustments and how can we try to put adjustments and how can we try to put adjustments and how can we try to put those adjustments in conflict on every those adjustments in conflict on every those adjustments in conflict on every play.

play. play. >> That must be such a thrill. >> That must be such a thrill. >> That must be such a thrill. >> It is. You know, those times when you >> It is. You know, those times when you >> It is. You know, those times when you scheme it up and and uh you know what scheme it up and and uh you know what scheme it up and and uh you know what you're about to get, you get it and you you're about to get, you get it and you you're about to get, you get it and you execute it. It's a lot of fun. Perhaps execute it. It's a lot of fun. Perhaps execute it. It's a lot of fun. Perhaps less fun, McVey is in Stafford's ear all less fun, McVey is in Stafford's ear all less fun, McVey is in Stafford's ear all game, literally. game, literally. game, literally. >> Oh, easy. Listen. >> Oh, easy. Listen. >> Oh, easy. Listen. >> Radioing each play call into the >> Radioing each play call into the >> Radioing each play call into the quarterback's helmet. quarterback's helmet. quarterback's helmet. >> Duo, Tim. Yeah, here it is. Woo! I got >> Duo, Tim. Yeah, here it is. Woo! I got >> Duo, Tim. Yeah, here it is. Woo! I got it. I got it. I got it. Please stop. it. I got it. I got it. Please stop. it. I got it. I got it. Please stop. Yes. Please stop. Oh my god. He's still Yes. Please stop. Oh my god. He's still Yes. Please stop. Oh my god. He's still going. He's still going. going. He's still going. going. He's still going. >> What's it like hearing him in your >> What's it like hearing him in your >> What's it like hearing him in your helmet? helmet? helmet? >> Uh, it's it's a lot. No, it's it's a >> Uh, it's it's a lot. No, it's it's a >> Uh, it's it's a lot. No, it's it's a whole lot of fun. whole lot of fun. whole lot of fun. >> No talk back button, though. >> No talk back button, though. >> No talk back button, though. >> Yeah. No talk back button. Sometimes I >> Yeah. No talk back button. Sometimes I >> Yeah. No talk back button. Sometimes I wish I had one, but uh wish I had one, but uh wish I had one, but uh >> What would you say? Yeah, I got it. >> What would you say? Yeah, I got it. >> What would you say? Yeah, I got it. >> We're good. >> We're good. >> We're good. >> He did have it. In Stafford's first >> He did have it. In Stafford's first >> He did have it. In Stafford's first season in LA, the Rams made the Super season in LA, the Rams made the Super season in LA, the Rams made the Super Bowl. Bowl. Bowl. >> ALL RIGHT, I BELIEVE IT. >> ALL RIGHT, I BELIEVE IT. >> ALL RIGHT, I BELIEVE IT. >> YOU KNOW, FOUR of the most powerful >> YOU KNOW, FOUR of the most powerful >> YOU KNOW, FOUR of the most powerful words that you can say are, "I believe words that you can say are, "I believe words that you can say are, "I believe in you." in you." in you." >> He means it. >> He means it. >> He means it. >> In the days before the Super Bowl, the >> In the days before the Super Bowl, the >> In the days before the Super Bowl, the Rams practiced a complicated play, the Rams practiced a complicated play, the Rams practiced a complicated play, the jet sweep. It didn't work. Before the jet sweep. It didn't work. Before the jet sweep. It didn't work. Before the game, Stafford gathered teammates to game, Stafford gathered teammates to game, Stafford gathered teammates to rehearse and refine the play and told rehearse and refine the play and told rehearse and refine the play and told McVey he could trust the team to execute McVey he could trust the team to execute McVey he could trust the team to execute it. And the Rams now have a fourth and it. And the Rams now have a fourth and it. And the Rams now have a fourth and one. And here comes a huge call by one. And here comes a huge call by one. And here comes a huge call by McVey.

McVey. McVey. >> Fourth down. Super Bowl on the line. >> Fourth down. Super Bowl on the line. >> Fourth down. Super Bowl on the line. McVey didn't punt. His play call. The McVey didn't punt. His play call. The McVey didn't punt. His play call. The jet sweep. jet sweep. jet sweep. >> Cup. He's going to get it. And more. >> Cup. He's going to get it. And more. >> Cup. He's going to get it. And more. >> What a gutsy call there by Shawn McVey. >> What a gutsy call there by Shawn McVey. >> What a gutsy call there by Shawn McVey. >> The Rams drove down, scored, and another >> The Rams drove down, scored, and another >> The Rams drove down, scored, and another first. McVey became the youngest head first. McVey became the youngest head first. McVey became the youngest head coach ever to win a Super Bowl. The joy coach ever to win a Super Bowl. The joy coach ever to win a Super Bowl. The joy was fleeting. The lies I told myself was fleeting. The lies I told myself was fleeting. The lies I told myself were once we win a Super Bowl, I'll be were once we win a Super Bowl, I'll be were once we win a Super Bowl, I'll be happy. happy. happy. >> The lies you told yourself about winning >> The lies you told yourself about winning >> The lies you told yourself about winning a Super Bowl. a Super Bowl. a Super Bowl. >> And the lies I told myself were I won't >> And the lies I told myself were I won't >> And the lies I told myself were I won't be happy until I until we win one. Um or be happy until I until we win one. Um or be happy until I until we win one. Um or I win one, you know, and it was a lot I win one, you know, and it was a lot I win one, you know, and it was a lot more selfish and you know, you're more selfish and you know, you're more selfish and you know, you're embarrassed to kind of look back on how embarrassed to kind of look back on how embarrassed to kind of look back on how you got to where you did you got to where you did you got to where you did >> after the Super Bowl season, a losing >> after the Super Bowl season, a losing >> after the Super Bowl season, a losing season. season. season. >> How dark a place did you go to after >> How dark a place did you go to after >> How dark a place did you go to after that? that? that? >> It was it revealed a lot of insecurities >> It was it revealed a lot of insecurities >> It was it revealed a lot of insecurities that I had. My identity was so tied up that I had. My identity was so tied up that I had. My identity was so tied up in winning and losing games and that was in winning and losing games and that was in winning and losing games and that was where I felt like my self-worth lied and where I felt like my self-worth lied and where I felt like my self-worth lied and it was very revealing of how fragile I it was very revealing of how fragile I it was very revealing of how fragile I was and and all the insecurities that I was and and all the insecurities that I was and and all the insecurities that I did have.

did have. did have. >> Unfulfilled by winning and devastated by >> Unfulfilled by winning and devastated by >> Unfulfilled by winning and devastated by losing. McVey considered stepping away losing. McVey considered stepping away losing. McVey considered stepping away for a career in broadcasting. for a career in broadcasting. for a career in broadcasting. >> I was ready to run away from coaching >> I was ready to run away from coaching >> I was ready to run away from coaching and hide behind a convenient narrative and hide behind a convenient narrative and hide behind a convenient narrative of some media opportunities. I'll never of some media opportunities. I'll never of some media opportunities. I'll never forget I was explaining to my wife forget I was explaining to my wife forget I was explaining to my wife Veronica. It was a daunting task ahead Veronica. It was a daunting task ahead Veronica. It was a daunting task ahead for the 23 season and I remember telling for the 23 season and I remember telling for the 23 season and I remember telling her maybe I'll take a year off and she her maybe I'll take a year off and she her maybe I'll take a year off and she said that never sounded like the kind of said that never sounded like the kind of said that never sounded like the kind of leader you wanted to be. leader you wanted to be. leader you wanted to be. >> Those are tough words from your wife. >> Those are tough words from your wife. >> Those are tough words from your wife. >> You know I think it was the wakeup call >> You know I think it was the wakeup call >> You know I think it was the wakeup call that I needed. that I needed. that I needed. >> You say run away from which is different >> You say run away from which is different >> You say run away from which is different from pivot to or turn to. I mean from pivot to or turn to. I mean from pivot to or turn to. I mean >> I would have been quitting. You know >> I would have been quitting. You know >> I would have been quitting. You know that that would have been the truth. I that that would have been the truth. I that that would have been the truth. I would have been quitting because I would have been quitting because I would have been quitting because I couldn't handle the losses. couldn't handle the losses. couldn't handle the losses. >> He didn't quit and the Rams have made >> He didn't quit and the Rams have made >> He didn't quit and the Rams have made the playoffs every season since. the playoffs every season since. the playoffs every season since. >> 100TH CAREER WIN. LET'S GO. >> 100TH CAREER WIN. LET'S GO. >> 100TH CAREER WIN. LET'S GO. MCVEY won a 100 games before turning 40. MCVEY won a 100 games before turning 40. MCVEY won a 100 games before turning 40. But he conceds that like a team early in But he conceds that like a team early in But he conceds that like a team early in a season, he too is a work in progress. a season, he too is a work in progress. a season, he too is a work in progress. >> Success is never linear. You know, it's >> Success is never linear. You know, it's >> Success is never linear. You know, it's it it's always up and down. I think it it's always up and down. I think it it's always up and down. I think that's one of the biggest things is is that's one of the biggest things is is that's one of the biggest things is is the awareness of when those triggers the awareness of when those triggers the awareness of when those triggers what are the things that you know that what are the things that you know that what are the things that you know that you're being somebody or you're getting you're being somebody or you're getting you're being somebody or you're getting to a point you don't want to be. Uh and to a point you don't want to be. Uh and to a point you don't want to be. Uh and how quickly can you snap out of that?

how quickly can you snap out of that? how quickly can you snap out of that? >> Okay. So, you have those moments. I'm >> Okay. So, you have those moments. I'm >> Okay. So, you have those moments. I'm I'm being someone I don't want to be I'm being someone I don't want to be I'm being someone I don't want to be right now. right now. right now. >> I'm having one right now. I mean, like, >> I'm having one right now. I mean, like, >> I'm having one right now. I mean, like, that's just the truth. Like, what I that's just the truth. Like, what I that's just the truth. Like, what I think is real about it is is, you know, think is real about it is is, you know, think is real about it is is, you know, I feel bad that you guys are doing this I feel bad that you guys are doing this I feel bad that you guys are doing this incredible story and, you know, and I'm incredible story and, you know, and I'm incredible story and, you know, and I'm not in a good place right now. I'm not not in a good place right now. I'm not not in a good place right now. I'm not happy with how practice went. happy with how practice went. happy with how practice went. >> Rams culture is demanding. >> Rams culture is demanding. >> Rams culture is demanding. >> Still, the league can't get enough of >> Still, the league can't get enough of >> Still, the league can't get enough of it. it. it. >> Every Sunday, other teams mirror the >> Every Sunday, other teams mirror the >> Every Sunday, other teams mirror the Rams play designs. Every offseason, Rams play designs. Every offseason, Rams play designs. Every offseason, other teams raid McVeyy's staff. Seven other teams raid McVeyy's staff. Seven other teams raid McVeyy's staff. Seven of his assistants have been poached away of his assistants have been poached away of his assistants have been poached away to become NFL head coaches. Nate to become NFL head coaches. Nate to become NFL head coaches. Nate Schillhouse is likely next. He's Schillhouse is likely next. He's Schillhouse is likely next. He's accustomed to McVeyy's perfectionist accustomed to McVeyy's perfectionist accustomed to McVeyy's perfectionist ways. Even at practice, ways. Even at practice, ways. Even at practice, >> you can tell he was pissed. >> you can tell he was pissed. >> you can tell he was pissed. >> Oh, yeah. >> Oh, yeah. >> Oh, yeah. >> Even with starters out, second day of >> Even with starters out, second day of >> Even with starters out, second day of training camp. training camp. training camp. >> Yeah, it doesn't matter. >> Yeah, it doesn't matter. >> Yeah, it doesn't matter. >> Doesn't matter. >> Doesn't matter. >> Doesn't matter. >> It doesn't matter who's out there. It's >> It doesn't matter who's out there. It's >> It doesn't matter who's out there. It's Matthew Stafford. It's a, you know, Matthew Stafford. It's a, you know, Matthew Stafford. It's a, you know, third string left guard. The standard is third string left guard. The standard is third string left guard. The standard is the standard. the standard. the standard. >> Head coach is pissed off. What's What's >> Head coach is pissed off. What's What's >> Head coach is pissed off. What's What's the staff and the players do? uh put the staff and the players do? uh put the staff and the players do? uh put your nose down and go to work. your nose down and go to work. your nose down and go to work. >> For the Rams, this kind of bluntness >> For the Rams, this kind of bluntness >> For the Rams, this kind of bluntness from McVey is not just expected. It's an from McVey is not just expected. It's an from McVey is not just expected. It's an organizing principle.

organizing principle. organizing principle. >> Within our locker room, within our >> Within our locker room, within our >> Within our locker room, within our walls, right? We all want to be as close walls, right? We all want to be as close walls, right? We all want to be as close as we possibly can. And a lot of times as we possibly can. And a lot of times as we possibly can. And a lot of times that comes with vulnerability. that comes with vulnerability. that comes with vulnerability. >> Square vulnerability with big, tough, >> Square vulnerability with big, tough, >> Square vulnerability with big, tough, violent football. violent football. violent football. >> You know, there's so many false >> You know, there's so many false >> You know, there's so many false narratives out there about our sport and narratives out there about our sport and narratives out there about our sport and what it needs to be and what men need to what it needs to be and what men need to what it needs to be and what men need to be and and all that. Being able to be be and and all that. Being able to be be and and all that. Being able to be close and open up with our head coach close and open up with our head coach close and open up with our head coach leading the way brings us closer as an leading the way brings us closer as an leading the way brings us closer as an organization, as a team. organization, as a team. organization, as a team. >> The quarterback also explained that >> The quarterback also explained that >> The quarterback also explained that McVeyy's youth and vitality help him McVeyy's youth and vitality help him McVeyy's youth and vitality help him connect. This shot of McVey and his wife connect. This shot of McVey and his wife connect. This shot of McVey and his wife this summer made the rounds on social this summer made the rounds on social this summer made the rounds on social and it seems inside the Rams locker and it seems inside the Rams locker and it seems inside the Rams locker room. room. room. >> Have you seen the viral shot of the abs >> Have you seen the viral shot of the abs >> Have you seen the viral shot of the abs on the boat? on the boat? on the boat? >> Oh yeah. >> Oh yeah. >> Oh yeah. >> Thoughts? Thoughts, sir? >> Thoughts? Thoughts, sir? >> Thoughts? Thoughts, sir? >> I mean, we all were like, we better hit >> I mean, we all were like, we better hit >> I mean, we all were like, we better hit the weight room because this guy's the weight room because this guy's the weight room because this guy's shredded. Um, I mean, that's the guy I shredded. Um, I mean, that's the guy I shredded. Um, I mean, that's the guy I know. He's he's uh he's putting the time know. He's he's uh he's putting the time know. He's he's uh he's putting the time and the effort in. and the effort in. and the effort in. >> Beyond McVey, the Ram success also >> Beyond McVey, the Ram success also >> Beyond McVey, the Ram success also hinges on its ownership, the Kroni hinges on its ownership, the Kroni hinges on its ownership, the Kroni family. Willing as they are to spend on family. Willing as they are to spend on family. Willing as they are to spend on coaches and players and building. At $5 coaches and players and building. At $5 coaches and players and building. At $5 billion, the Ram Sofi Stadium is the billion, the Ram Sofi Stadium is the billion, the Ram Sofi Stadium is the world's most expensive sports venue.

world's most expensive sports venue. world's most expensive sports venue. Ownership also invests in even the Ownership also invests in even the Ownership also invests in even the smallest edges. Military personality smallest edges. Military personality smallest edges. Military personality tests have helped GM Lesne identify tests have helped GM Lesne identify tests have helped GM Lesne identify leaders. A basic equation guides him. leaders. A basic equation guides him. leaders. A basic equation guides him. Character over talent. Character over talent. Character over talent. >> This guy uh didn't meet expectations. >> This guy uh didn't meet expectations. >> This guy uh didn't meet expectations. This guy did. This guy did. This guy did. >> Down the hall from Sneed's old school >> Down the hall from Sneed's old school >> Down the hall from Sneed's old school whiteboard. Nicole Blake leads the Rams whiteboard. Nicole Blake leads the Rams whiteboard. Nicole Blake leads the Rams new high-tech drive into AI. The new high-tech drive into AI. The new high-tech drive into AI. The Stanford NBA says it could fundamentally Stanford NBA says it could fundamentally Stanford NBA says it could fundamentally change NFL coaching. change NFL coaching. change NFL coaching. >> Wide open as Kobe Parkinson. Never mind >> Wide open as Kobe Parkinson. Never mind >> Wide open as Kobe Parkinson. Never mind McVeyy's prodigious memory. Imagine the McVeyy's prodigious memory. Imagine the McVeyy's prodigious memory. Imagine the power of AI helping every team hack power of AI helping every team hack power of AI helping every team hack opposing defenses. opposing defenses. opposing defenses. >> You'll have significantly more patterns >> You'll have significantly more patterns >> You'll have significantly more patterns identified that the human eye would identified that the human eye would identified that the human eye would never catch. never catch. never catch. >> But pattern recognition is at the >> But pattern recognition is at the >> But pattern recognition is at the essence of winning football games. essence of winning football games. essence of winning football games. >> Yeah. From a game strategy perspective, >> Yeah. From a game strategy perspective, >> Yeah. From a game strategy perspective, that's the that's the whole game. that's the that's the whole game. that's the that's the whole game. >> For now, football is still at its core a >> For now, football is still at its core a >> For now, football is still at its core a game of people, of patterns, of game of people, of patterns, of game of people, of patterns, of incremental gains. In Sneed's office, we incremental gains. In Sneed's office, we incremental gains. In Sneed's office, we noticed a statue of Seisphus cast in his noticed a statue of Seisphus cast in his noticed a statue of Seisphus cast in his unending push to the top. It called to unending push to the top. It called to unending push to the top. It called to mind a coach straining ever upward mind a coach straining ever upward mind a coach straining ever upward against the rock of expectation.

against the rock of expectation. against the rock of expectation. Nearly a decade in, suddenly the second Nearly a decade in, suddenly the second Nearly a decade in, suddenly the second longest tenur coach in the NFL, Shawn longest tenur coach in the NFL, Shawn longest tenur coach in the NFL, Shawn McVey, has learned this. There's honor McVey, has learned this. There's honor McVey, has learned this. There's honor in the pushing itself. in the pushing itself. in the pushing itself. >> You're either in a storm, you're coming >> You're either in a storm, you're coming >> You're either in a storm, you're coming out of one, or you're getting ready to out of one, or you're getting ready to out of one, or you're getting ready to go back into it. And it's one of those go back into it. And it's one of those go back into it. And it's one of those three things, but how you handle that is three things, but how you handle that is three things, but how you handle that is the separator. And so, uh, I want to be the separator. And so, uh, I want to be the separator. And so, uh, I want to be proud of who we've become in the midst proud of who we've become in the midst proud of who we've become in the midst of the journey. And here's what I will of the journey. And here's what I will of the journey. And here's what I will tell you, John, is I think that gives tell you, John, is I think that gives tell you, John, is I think that gives you the best chance to be the best team you the best chance to be the best team you the best chance to be the best team that tries to achieve the outcomes that that tries to achieve the outcomes that that tries to achieve the outcomes that we're hunting up on a weekly basis when we're hunting up on a weekly basis when we're hunting up on a weekly basis when we play those games.