STEM Go Pro Day!
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Is saying everything's fine? Is saying everything's fine? Well, thank you for joining me. We're Well, thank you for joining me. We're Well, thank you for joining me. We're here at STEM Go Pro Day here at STEM Go Pro Day here at STEM Go Pro Day >> Thank you for having me. >> Thank you for having me. >> Thank you for having me. >> organized by Tech Best Life by Khalil >> organized by Tech Best Life by Khalil >> organized by Tech Best Life by Khalil Vincent, who's amazing, has been doing Vincent, who's amazing, has been doing Vincent, who's amazing, has been doing such amazing things. Um we're with such amazing things. Um we're with such amazing things. Um we're with Creatopia. I'm Rosa Lavanalos. Creatopia. I'm Rosa Lavanalos. Creatopia. I'm Rosa Lavanalos. Um at Creatopia we do live shows out of Um at Creatopia we do live shows out of Um at Creatopia we do live shows out of the Innovation Studio, which is at 801 the Innovation Studio, which is at 801 the Innovation Studio, which is at 801 Travis. And then we also have all sorts Travis. And then we also have all sorts Travis. And then we also have all sorts of video production services for of video production services for of video production services for businesses, mostly startup founders, but businesses, mostly startup founders, but businesses, mostly startup founders, but entrepreneurs. entrepreneurs. entrepreneurs. >> Got you. >> Got you. >> Got you. >> Um for everybody's sake. Tell us a >> Um for everybody's sake. Tell us a >> Um for everybody's sake. Tell us a little bit a little bit about you. little bit a little bit about you. little bit a little bit about you. What's your name? I don't even know your What's your name? I don't even know your What's your name? I don't even know your name. name. name. >> So, my name is Edward Powers. >> So, my name is Edward Powers. >> So, my name is Edward Powers. >> Well, hello. >> Well, hello. >> Well, hello. >> Um EJ, if that's easier to remember. Um >> Um EJ, if that's easier to remember. Um >> Um EJ, if that's easier to remember. Um I'm the owner of Powers Media Marketing, I'm the owner of Powers Media Marketing, I'm the owner of Powers Media Marketing, which is a marketing consulting firm. which is a marketing consulting firm. which is a marketing consulting firm. Um it started off as me doing more of Um it started off as me doing more of Um it started off as me doing more of like the advertising aspects, or running like the advertising aspects, or running like the advertising aspects, or running ads, building websites, things like ads, building websites, things like ads, building websites, things like that. But then I realized that. But then I realized that. But then I realized you usually get all the blame when you usually get all the blame when you usually get all the blame when things aren't working. So, that kind of things aren't working. So, that kind of things aren't working. So, that kind of forced me to go deeper into the systems forced me to go deeper into the systems forced me to go deeper into the systems and foundation of organizations. and foundation of organizations. and foundation of organizations. >> Okay. >> Okay. >> Okay. >> So, now I've rebranded as a consulting >> So, now I've rebranded as a consulting >> So, now I've rebranded as a consulting firm, and I just advise because I firm, and I just advise because I firm, and I just advise because I understand that everything is marketing.
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understand that everything is marketing. understand that everything is marketing. Everything tells a story. Um the CEO, Everything tells a story. Um the CEO, Everything tells a story. Um the CEO, the front desk agent, the way that you the front desk agent, the way that you the front desk agent, the way that you answer the phone, the way that you send answer the phone, the way that you send answer the phone, the way that you send an email. So, now I go in and do full an email. So, now I go in and do full an email. So, now I go in and do full comprehensive audits of businesses and comprehensive audits of businesses and comprehensive audits of businesses and help them align everything so they can help them align everything so they can help them align everything so they can scale. scale. scale. >> That's amazing. How long have you been >> That's amazing. How long have you been >> That's amazing. How long have you been doing that? doing that? doing that? >> Um close to 10 years now. >> Um close to 10 years now. >> Um close to 10 years now. >> Okay. >> Okay. >> Okay. >> Yes, ma'am. Yes, ma'am. >> Yes, ma'am. Yes, ma'am. >> Yes, ma'am. Yes, ma'am. >> And how do What are you What were you >> And how do What are you What were you >> And how do What are you What were you doing here today at STEM Go Pro Day and doing here today at STEM Go Pro Day and doing here today at STEM Go Pro Day and how did what you're doing bring you how did what you're doing bring you how did what you're doing bring you here? here? here? >> Yeah. So, Khalil is a friend of mine and >> Yeah. So, Khalil is a friend of mine and >> Yeah. So, Khalil is a friend of mine and I want to say less than 48 hours ago I want to say less than 48 hours ago I want to say less than 48 hours ago he's like, he's like, he's like, "Hey, I need you to come and moderate. "Hey, I need you to come and moderate. "Hey, I need you to come and moderate. >> [laughter] >> [laughter] >> [laughter] >> We need somebody to moderate." >> We need somebody to moderate." >> We need somebody to moderate." >> Awesome. >> Awesome. >> Awesome. >> And I was like, "For sure. Um >> And I was like, "For sure. Um >> And I was like, "For sure. Um definitely. Um I actually was going to definitely. Um I actually was going to definitely. Um I actually was going to come as an individual, I'd buy a ticket come as an individual, I'd buy a ticket come as an individual, I'd buy a ticket and come in. So, I already planned to and come in. So, I already planned to and come in. So, I already planned to come in anyway. I'm just from knowing come in anyway. I'm just from knowing come in anyway. I'm just from knowing Khalil and supporting everything that Khalil and supporting everything that Khalil and supporting everything that that he's doing. I already had that he's doing. I already had that he's doing. I already had intentions to come. So, when he asked me intentions to come. So, when he asked me intentions to come. So, when he asked me to be on the panel, I was like, "For to be on the panel, I was like, "For to be on the panel, I was like, "For sure. I love to talk. I yap all the sure. I love to talk. I yap all the sure. I love to talk. I yap all the time. So, time. So, time. So, >> [laughter] >> [laughter] >> [laughter] >> why not do it?" So, yeah, he gave me the >> why not do it?" So, yeah, he gave me the >> why not do it?" So, yeah, he gave me the invitation and I gladly accepted it. invitation and I gladly accepted it. invitation and I gladly accepted it. >> Great. What you guys What did y'all talk >> Great. What you guys What did y'all talk >> Great. What you guys What did y'all talk about on the panel? about on the panel? about on the panel? >> So, my panel, which was my favorite, I'm >> So, my panel, which was my favorite, I'm >> So, my panel, which was my favorite, I'm not being biased. It was how your not being biased. It was how your not being biased. It was how your passion can turn into your career.
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passion can turn into your career. passion can turn into your career. >> Oh, perfect. >> Oh, perfect. >> Oh, perfect. >> So, we had a list of questions that say, >> So, we had a list of questions that say, >> So, we had a list of questions that say, how do you find your passion? how do you find your passion? how do you find your passion? Perseverance, finding mentorship, but Perseverance, finding mentorship, but Perseverance, finding mentorship, but just understanding what your passion is just understanding what your passion is just understanding what your passion is and if you don't know the answer to that and if you don't know the answer to that and if you don't know the answer to that question, how to find it, how to thrive question, how to find it, how to thrive question, how to find it, how to thrive in it, and how you can turn it and in it, and how you can turn it and in it, and how you can turn it and monetize it. monetize it. monetize it. >> Nice. So, what would you say your >> Nice. So, what would you say your >> Nice. So, what would you say your passion was passion was passion was >> Um, I would >> Um, I would >> Um, I would >> before you started building your >> before you started building your >> before you started building your business and doing what you're doing business and doing what you're doing business and doing what you're doing now? now? now? >> So, I want to say it since I can >> So, I want to say it since I can >> So, I want to say it since I can remember, I always always knew what my remember, I always always knew what my remember, I always always knew what my passion was. So, my passion has always passion was. So, my passion has always passion was. So, my passion has always been people. I love teaching, I love been people. I love teaching, I love been people. I love teaching, I love helping people. So, throughout my career helping people. So, throughout my career helping people. So, throughout my career of many different like jobs and of many different like jobs and of many different like jobs and activities, it was always in the field activities, it was always in the field activities, it was always in the field of like serving people, all right? So, I of like serving people, all right? So, I of like serving people, all right? So, I sold shoes at one point and I worked at sold shoes at one point and I worked at sold shoes at one point and I worked at a specialty New Balance store, where it a specialty New Balance store, where it a specialty New Balance store, where it wasn't just, "Hey, can I get a size wasn't just, "Hey, can I get a size wasn't just, "Hey, can I get a size nine?" It was, "I'mma measure your feet. nine?" It was, "I'mma measure your feet. nine?" It was, "I'mma measure your feet. Can you walk for me so I can see if this Can you walk for me so I can see if this Can you walk for me so I can see if this ankle leans more to the left or that ankle leans more to the left or that ankle leans more to the left or that one." We go through a whole 10-step one." We go through a whole 10-step one." We go through a whole 10-step process. So, helping people in that process. So, helping people in that process. So, helping people in that fashion and then um, working in the fashion and then um, working in the fashion and then um, working in the financial space, helping people financial space, helping people financial space, helping people understand financial literacy, and then understand financial literacy, and then understand financial literacy, and then now being in marketing, having founders now being in marketing, having founders now being in marketing, having founders and CEOs come to me and say, "I don't and CEOs come to me and say, "I don't and CEOs come to me and say, "I don't know what we're doing wrong, but know what we're doing wrong, but know what we're doing wrong, but something isn't working." And then I get something isn't working." And then I get something isn't working." And then I get a chance to go in and problem-solve and a chance to go in and problem-solve and a chance to go in and problem-solve and do all of those things. So, I've always do all of those things. So, I've always do all of those things. So, I've always been passionate about helping people and been passionate about helping people and been passionate about helping people and solving problems.
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solving problems. solving problems. >> That's great. So, since we're connected >> That's great. So, since we're connected >> That's great. So, since we're connected with Tech Fest Live, with Tech Fest Live, with Tech Fest Live, um, um, um, how do you How are you managing how do you How are you managing how do you How are you managing the like constant change of technology the like constant change of technology the like constant change of technology and AI and all of the different tools and AI and all of the different tools and AI and all of the different tools that are being developed? How are you that are being developed? How are you that are being developed? How are you integrating them? Just how are you integrating them? Just how are you integrating them? Just how are you moving through that? moving through that? moving through that? >> So, I like to consider myself a very >> So, I like to consider myself a very >> So, I like to consider myself a very resourceful resourceful person. So, I resourceful resourceful person. So, I resourceful resourceful person. So, I was a solo solopreneur for a long time. was a solo solopreneur for a long time. was a solo solopreneur for a long time. So, having to be resourceful, not having So, having to be resourceful, not having So, having to be resourceful, not having a big budget, finding different AI tools a big budget, finding different AI tools a big budget, finding different AI tools and technology to make things like and technology to make things like and technology to make things like automation easier, AI brainstorming and automation easier, AI brainstorming and automation easier, AI brainstorming and things like that. So, the way that I things like that. So, the way that I things like that. So, the way that I stay in the know is making sure that I'm stay in the know is making sure that I'm stay in the know is making sure that I'm following creators that are on TikTok following creators that are on TikTok following creators that are on TikTok that are like in the space that they're that are like in the space that they're that are like in the space that they're always doing new newsletters, blogs, or always doing new newsletters, blogs, or always doing new newsletters, blogs, or just making breakdowns of new AIs. And just making breakdowns of new AIs. And just making breakdowns of new AIs. And then I just go in and I just play with then I just go in and I just play with then I just go in and I just play with things. Like I'm always getting a new things. Like I'm always getting a new things. Like I'm always getting a new free trial, always trying like the new free trial, always trying like the new free trial, always trying like the new Claude things, um ChatGPT, Claude things, um ChatGPT, Claude things, um ChatGPT, um um um just everything. Sora, Gemini, Copilot, just everything. Sora, Gemini, Copilot, just everything. Sora, Gemini, Copilot, just going in and just getting my hands just going in and just getting my hands just going in and just getting my hands dirty and just learning from that. And dirty and just learning from that. And dirty and just learning from that. And once I find something that I like, come once I find something that I like, come once I find something that I like, come up with a process and see how I can up with a process and see how I can up with a process and see how I can implement it into my business. I'm big implement it into my business. I'm big implement it into my business. I'm big on systems, so AI helps a lot with that.
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on systems, so AI helps a lot with that. on systems, so AI helps a lot with that. >> Yeah, there's so much. >> Yeah, there's so much. >> Yeah, there's so much. >> It's a lot. So, there's actually a >> It's a lot. So, there's actually a >> It's a lot. So, there's actually a website that um website that um website that um it's called AI Agent Directory. it's called AI Agent Directory. it's called AI Agent Directory. >> Hm. >> Hm. >> Hm. >> And it keeps you updated with all of the >> And it keeps you updated with all of the >> And it keeps you updated with all of the new AIs. It's like a directory of all AI new AIs. It's like a directory of all AI new AIs. It's like a directory of all AI agents, chatbots, LLMs, anything that agents, chatbots, LLMs, anything that agents, chatbots, LLMs, anything that you need. So, I'm constantly on it just you need. So, I'm constantly on it just you need. So, I'm constantly on it just looking at the new things. And they looking at the new things. And they looking at the new things. And they categorize it for you like if it's um categorize it for you like if it's um categorize it for you like if it's um outreach, marketing, research, whatever outreach, marketing, research, whatever outreach, marketing, research, whatever the case may be. the case may be. the case may be. >> Oh, that's >> Oh, that's >> Oh, that's >> So, yeah, it's amazing. >> So, yeah, it's amazing. >> So, yeah, it's amazing. >> Tell us a little bit more about what >> Tell us a little bit more about what >> Tell us a little bit more about what you're doing now and like the there's you're doing now and like the there's you're doing now and like the there's like companies that you're passionate like companies that you're passionate like companies that you're passionate about or a particular project or is like about or a particular project or is like about or a particular project or is like a particular sector that you're really a particular sector that you're really a particular sector that you're really like like like I don't know, amped up about or I don't know, amped up about or I don't know, amped up about or something? something? something? >> So, um within the last year I recently >> So, um within the last year I recently >> So, um within the last year I recently became a author. became a author. became a author. >> Oh, congratulations. >> Oh, congratulations. >> Oh, congratulations. >> Thank you. And the book also went number >> Thank you. And the book also went number >> Thank you. And the book also went number one. one. one. >> What's your book ti- what's it called? >> What's your book ti- what's it called? >> What's your book ti- what's it called? >> It's Everyone Knows Marketing, But No >> It's Everyone Knows Marketing, But No >> It's Everyone Knows Marketing, But No One Knows Marketing. One Knows Marketing. One Knows Marketing. >> Nice. >> Nice. >> Nice. >> So, throughout my career of constantly >> So, throughout my career of constantly >> So, throughout my career of constantly like, "Okay, this is the problem. No, like, "Okay, this is the problem. No, like, "Okay, this is the problem. No, this is the problem." this is the problem." this is the problem." I compiled all of that information and I compiled all of that information and I compiled all of that information and put what I found into a book. So, I put what I found into a book. So, I put what I found into a book. So, I break it down literally from A to Z of break it down literally from A to Z of break it down literally from A to Z of how to understand marketing at any level how to understand marketing at any level how to understand marketing at any level that you're in or whatever niche you're that you're in or whatever niche you're that you're in or whatever niche you're in, whatever business that you're in.
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in, whatever business that you're in. in, whatever business that you're in. So, um that book recently just became So, um that book recently just became So, um that book recently just became around a year old. So, now what I'm around a year old. So, now what I'm around a year old. So, now what I'm working on now is taking the book, I working on now is taking the book, I working on now is taking the book, I turned it into a curriculum, turned it into a curriculum, turned it into a curriculum, and I've also turned it into a workbook. and I've also turned it into a workbook. and I've also turned it into a workbook. And the end goal is to license that And the end goal is to license that And the end goal is to license that curriculum and make it for big curriculum and make it for big curriculum and make it for big corporations to make it the standard of corporations to make it the standard of corporations to make it the standard of how they hire, fire, how they hire, fire, how they hire, fire, promote everything within their business promote everything within their business promote everything within their business is going to run off of that framework. is going to run off of that framework. is going to run off of that framework. So, I call it the phase seven framework. So, I call it the phase seven framework. So, I call it the phase seven framework. And it's seven psychological principles And it's seven psychological principles And it's seven psychological principles of [snorts] how you get someone to of [snorts] how you get someone to of [snorts] how you get someone to basically buy into your brand, your basically buy into your brand, your basically buy into your brand, your system, your culture, and things of that system, your culture, and things of that system, your culture, and things of that nature. And that's what I talk about in nature. And that's what I talk about in nature. And that's what I talk about in the book. the book. the book. >> That's great. >> That's great. >> That's great. >> Thank you. >> Thank you. >> Thank you. >> We might have to license you. We might >> We might have to license you. We might >> We might have to license you. We might have to have a further conversation have to have a further conversation have to have a further conversation after after after >> Definitely. Let's do If I do say so >> Definitely. Let's do If I do say so >> Definitely. Let's do If I do say so myself, it's a it's a great book. And it myself, it's a it's a great book. And it myself, it's a it's a great book. And it and it works and it's very hands-on. It and it works and it's very hands-on. It and it works and it's very hands-on. It allows you to um be aware of things that allows you to um be aware of things that allows you to um be aware of things that you didn't know you needed to be aware you didn't know you needed to be aware you didn't know you needed to be aware of. So, my favorite thing is you can of. So, my favorite thing is you can of. So, my favorite thing is you can only be as intentional as you are aware. only be as intentional as you are aware. only be as intentional as you are aware. So, I just shed the light on things that So, I just shed the light on things that So, I just shed the light on things that people may not think about. people may not think about. people may not think about. >> Right. >> Right. >> Right. Right. And then I mean with your Right. And then I mean with your Right. And then I mean with your experience, of course, you know. Like experience, of course, you know. Like experience, of course, you know. Like everybody needs a playbook.
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everybody needs a playbook. everybody needs a playbook. >> For sure. And that's what I realized in >> For sure. And that's what I realized in >> For sure. And that's what I realized in working in health care, I've worked in working in health care, I've worked in working in health care, I've worked in e-commerce, I've worked with um e-commerce, I've worked with um e-commerce, I've worked with um solopreneurs, I've worked with rappers, solopreneurs, I've worked with rappers, solopreneurs, I've worked with rappers, I've worked with doctors, I've worked I've worked with doctors, I've worked I've worked with doctors, I've worked with lawyers. with lawyers. with lawyers. Every space that you can think of, I've Every space that you can think of, I've Every space that you can think of, I've noticed the principles that they all noticed the principles that they all noticed the principles that they all struggle with the same thing. But, they struggle with the same thing. But, they struggle with the same thing. But, they felt it was different because it was on felt it was different because it was on felt it was different because it was on the surface level. But, at the root they the surface level. But, at the root they the surface level. But, at the root they all have the same problem. all have the same problem. all have the same problem. >> Oh, that's great. So, at the Innovation >> Oh, that's great. So, at the Innovation >> Oh, that's great. So, at the Innovation Studio, we have like an ongoing Studio, we have like an ongoing Studio, we have like an ongoing uh cohort or just group of startups that uh cohort or just group of startups that uh cohort or just group of startups that move through our space because we're move through our space because we're move through our space because we're connected with a lot of ecosystem connected with a lot of ecosystem connected with a lot of ecosystem leaders. Um so, we always have a lot of leaders. Um so, we always have a lot of leaders. Um so, we always have a lot of businesses and a lot of like companies businesses and a lot of like companies businesses and a lot of like companies that we definitely need support with and that we definitely need support with and that we definitely need support with and like we're growing definitely and we're like we're growing definitely and we're like we're growing definitely and we're We actually have a content party this We actually have a content party this We actually have a content party this Saturday if you can make it. Saturday if you can make it. Saturday if you can make it. >> Is this my personal invite? >> Is this my personal invite? >> Is this my personal invite? >> know I don't know. Yes, cuz you're a >> know I don't know. Yes, cuz you're a >> know I don't know. Yes, cuz you're a visual person. visual person. visual person. >> I Once I get the information, I'll I'll >> I Once I get the information, I'll I'll >> I Once I get the information, I'll I'll have to rearrange my calendar, but I'll have to rearrange my calendar, but I'll have to rearrange my calendar, but I'll I'll make it a point to be out there. I'll make it a point to be out there. I'll make it a point to be out there. >> Saturday morning, 9:00 to noon. >> Saturday morning, 9:00 to noon. >> Saturday morning, 9:00 to noon. >> Got you. >> Got you. >> Got you. >> Um but, you can see the space and you >> Um but, you can see the space and you >> Um but, you can see the space and you can see We also want to make it into a can see We also want to make it into a can see We also want to make it into a space where you're So, if you're hosting space where you're So, if you're hosting space where you're So, if you're hosting workshops, if you're hosting like workshops, if you're hosting like workshops, if you're hosting like trainings and things like that, we can trainings and things like that, we can trainings and things like that, we can live stream your workshop. We can uh live stream your workshop. We can uh live stream your workshop. We can uh help you with other things like that as help you with other things like that as help you with other things like that as well.
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well. well. So yeah, it'd be So yeah, it'd be So yeah, it'd be it'd be great for you to come to this it'd be great for you to come to this it'd be great for you to come to this space cuz it I mean it's really aligning space cuz it I mean it's really aligning space cuz it I mean it's really aligning with a lot of what we're doing. And if with a lot of what we're doing. And if with a lot of what we're doing. And if you're looking at the trends and you're you're looking at the trends and you're you're looking at the trends and you're looking at where content production is looking at where content production is looking at where content production is going, especially video production, like going, especially video production, like going, especially video production, like everybody needs to learn how to create everybody needs to learn how to create everybody needs to learn how to create video. video. video. >> I definitely agree. [laughter] I tell a >> I definitely agree. [laughter] I tell a >> I definitely agree. [laughter] I tell a lot of my clients that like lot of my clients that like lot of my clients that like something that I hear that they struggle something that I hear that they struggle something that I hear that they struggle with is like how do we tell our story? with is like how do we tell our story? with is like how do we tell our story? How do we tell our story? And something How do we tell our story? And something How do we tell our story? And something that I kind of that I kind of that I kind of formulated it to is just document formulated it to is just document formulated it to is just document everything because your story is going everything because your story is going everything because your story is going to tell itself. So if you're in a to tell itself. So if you're in a to tell itself. So if you're in a process of transitioning to something, process of transitioning to something, process of transitioning to something, if you just document it, it's going to if you just document it, it's going to if you just document it, it's going to tell the necessary steps. I was working tell the necessary steps. I was working tell the necessary steps. I was working with a client they're building a park. with a client they're building a park. with a client they're building a park. And I came to the table I said, let's And I came to the table I said, let's And I came to the table I said, let's just document the meetings we're having, just document the meetings we're having, just document the meetings we're having, when they break ground, when they build when they break ground, when they build when they break ground, when they build put up the first piece of concrete, when put up the first piece of concrete, when put up the first piece of concrete, when they name the park, and people will they name the park, and people will they name the park, and people will naturally be inside of the story. So you naturally be inside of the story. So you naturally be inside of the story. So you don't have to kind of tailor anything. don't have to kind of tailor anything. don't have to kind of tailor anything. You're being honest and genuine because You're being honest and genuine because You're being honest and genuine because people yearn for that. So people yearn for that. So people yearn for that. So >> That's great advice. That's great >> That's great advice. That's great >> That's great advice. That's great advice. Um what else inspires you about advice. Um what else inspires you about advice. Um what else inspires you about being here at Stem Go Pro Day with I being here at Stem Go Pro Day with I being here at Stem Go Pro Day with I mean I I've always loved just following mean I I've always loved just following mean I I've always loved just following what Khalil is doing because of youth.
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what Khalil is doing because of youth. what Khalil is doing because of youth. I just love giving back and I really I just love giving back and I really I just love giving back and I really think that like making sure that they're think that like making sure that they're think that like making sure that they're prepared and especially in technology prepared and especially in technology prepared and especially in technology making sure that they're aware of like making sure that they're aware of like making sure that they're aware of like what not to do, what to do, and how to what not to do, what to do, and how to what not to do, what to do, and how to like keep their peace of mind and just like keep their peace of mind and just like keep their peace of mind and just like keep their minds healthy with like keep their minds healthy with like keep their minds healthy with technology is a big thing for us as technology is a big thing for us as technology is a big thing for us as Createopia. Createopia. Createopia. But what about you? Like what But what about you? Like what But what about you? Like what >> So I love environments like this where >> So I love environments like this where >> So I love environments like this where I'm very fascinated and interested in I'm very fascinated and interested in I'm very fascinated and interested in people who are experts in their space. people who are experts in their space. people who are experts in their space. So being in this environment with so So being in this environment with so So being in this environment with so many people in different niches where many people in different niches where many people in different niches where they are experts in their space, I just they are experts in their space, I just they are experts in their space, I just love learning from people. And on the love learning from people. And on the love learning from people. And on the flip side of that, I love pouring into flip side of that, I love pouring into flip side of that, I love pouring into people. So this is kind of like the best people. So this is kind of like the best people. So this is kind of like the best environment with the kids. They're environment with the kids. They're environment with the kids. They're listening. They're listening to things listening. They're listening to things listening. They're listening to things to how they can progress in their career to how they can progress in their career to how they can progress in their career as an individual, just life lessons. So, as an individual, just life lessons. So, as an individual, just life lessons. So, everything that I learn, I'm immediately everything that I learn, I'm immediately everything that I learn, I'm immediately looking for how can I give it back to looking for how can I give it back to looking for how can I give it back to the next generation or my peers or the next generation or my peers or the next generation or my peers or anybody in that aspect. I really ins- anybody in that aspect. I really ins- anybody in that aspect. I really ins- aspire to inspire people. So, this is aspire to inspire people. So, this is aspire to inspire people. So, this is like the perfect environment for that. like the perfect environment for that. like the perfect environment for that. And then you also get to see the newest And then you also get to see the newest And then you also get to see the newest tech that is coming out. So, it tech that is coming out. So, it tech that is coming out. So, it scratches every part of my brain to to scratches every part of my brain to to scratches every part of my brain to to be here. Seeing the the newest tech be here. Seeing the the newest tech be here. Seeing the the newest tech coming out. I'm learning from other coming out. I'm learning from other coming out. I'm learning from other people. I love to talk and have people. I love to talk and have people. I love to talk and have conversations. So, I'm getting to do conversations. So, I'm getting to do conversations. So, I'm getting to do that. [laughter] that. [laughter] that. [laughter] Um and then I'm also being able to pour Um and then I'm also being able to pour Um and then I'm also being able to pour into the youth that are here as well.
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into the youth that are here as well. into the youth that are here as well. So, So, So, this is a dream for me. I love being this is a dream for me. I love being this is a dream for me. I love being here. here. here. >> Awesome. Well, it was so good to meet >> Awesome. Well, it was so good to meet >> Awesome. Well, it was so good to meet you. you. you. Um tell us where we can find you. Where Um tell us where we can find you. Where Um tell us where we can find you. Where people if they want to reach out, if people if they want to reach out, if people if they want to reach out, if they want to get your book, if they they want to get your book, if they they want to get your book, if they Where to find you? Where to connect? Where to find you? Where to connect? Where to find you? Where to connect? >> So, you can find me on LinkedIn, Edward >> So, you can find me on LinkedIn, Edward >> So, you can find me on LinkedIn, Edward Powers. Powers. Powers. Um I'm going to be the one with the bow Um I'm going to be the one with the bow Um I'm going to be the one with the bow tie and the a blazer on. There's a lot tie and the a blazer on. There's a lot tie and the a blazer on. There's a lot of Edward Powers that are out there. And of Edward Powers that are out there. And of Edward Powers that are out there. And then also my website is then also my website is then also my website is www.powersmediamarketing.com. And everything that we spoke about, you And everything that we spoke about, you can get it there. The book, um you can can get it there. The book, um you can can get it there. The book, um you can get the curriculum. And then you can get the curriculum. And then you can get the curriculum. And then you can also inquire about services as well. So, also inquire about services as well. So, also inquire about services as well. So, typically what I would do is come in. I typically what I would do is come in. I typically what I would do is come in. I have a package. We come two to three have a package. We come two to three have a package. We come two to three days and I want to learn everything days and I want to learn everything days and I want to learn everything everything about your company. And then everything about your company. And then everything about your company. And then we create a comprehensive blueprint of we create a comprehensive blueprint of we create a comprehensive blueprint of exactly what to do for everything you exactly what to do for everything you exactly what to do for everything you need to move forward. And then I'll need to move forward. And then I'll need to move forward. And then I'll serve kind of as an advisor going on to serve kind of as an advisor going on to serve kind of as an advisor going on to make sure that we hit those marks. So, make sure that we hit those marks. So, make sure that we hit those marks. So, everything you need to know is on the everything you need to know is on the everything you need to know is on the website. website. website. >> That's amazing. >> That's amazing. >> That's amazing. So good to meet you. So good to meet you. So good to meet you. >> Thanks for having me.
Summary
The discussion centers on the concept that "everything is marketing," encompassing all aspects of a business's operation and customer interaction. Edward Powers of Powers Media Marketing emphasizes that every touchpoint, from CEO communication to front-desk service, tells a story and impacts brand perception. The practical takeaway is that businesses should conduct comprehensive audits to align their systems and foundations, ensuring consistent messaging to facilitate growth.