The Choice 2024: Brad Parscale (interview) | FRONTLINE
Summary
Brad Parscale recounts his serendipitous entry into the Trump Organization through a chance connection with Kathy Kaye, which led to him designing websites for the Trump family and ultimately becoming the first employee of Trump's presidential campaign. His story highlights the unique, personal networking that characterized the Trump family's business approach, with Parscale being brought in through a recommendation and an impressively low-cost, high-quality bid for web design work. The narrative illustrates how Parscale, a self-described "white-trash kid from Kansas," leveraged an unexpected opportunity to dramatically transform his career by impressing the Trump family with his skills and entrepreneurial spirit.