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Rob Walling August 17, 2025 11m

5 BORING Decisions That Made Me a Multi-Millionaire

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  1. I started my first online business 23 I started my first online business 23 years ago. I was reflecting on this the years ago. I was reflecting on this the years ago. I was reflecting on this the other day and I realized that there are other day and I realized that there are other day and I realized that there are five key decisions I made that literally five key decisions I made that literally five key decisions I made that literally transformed me from someone who was just transformed me from someone who was just transformed me from someone who was just dreaming about being an entrepreneur to dreaming about being an entrepreneur to dreaming about being an entrepreneur to someone who actually built and sold a someone who actually built and sold a someone who actually built and sold a multi-million dollar SAS business for multi-million dollar SAS business for multi-million dollar SAS business for life-changing money. I'm Rob Walling. life-changing money. I'm Rob Walling. life-changing money. I'm Rob Walling. I've built six businesses over the I've built six businesses over the I've built six businesses over the years. I've written five books and I've years. I've written five books and I've years. I've written five books and I've invested in more than 220 startups. I invested in more than 220 startups. I invested in more than 220 startups. I talk to earlystage and aspiring talk to earlystage and aspiring talk to earlystage and aspiring entrepreneurs every single day and many entrepreneurs every single day and many entrepreneurs every single day and many of them are stuck in what I call the of them are stuck in what I call the of them are stuck in what I call the dreamer phase. They're reading all the dreamer phase. They're reading all the dreamer phase. They're reading all the business books. They have a graveyard of business books. They have a graveyard of business books. They have a graveyard of dormant domains and they're watching dormant domains and they're watching dormant domains and they're watching YouTube videos like this one. They're YouTube videos like this one. They're YouTube videos like this one. They're planning their perfect startup, but planning their perfect startup, but planning their perfect startup, but they're not actually building anything. they're not actually building anything. they're not actually building anything. And look, I get it. I was exactly the And look, I get it. I was exactly the And look, I get it. I was exactly the same way back in 2002 when I made same way back in 2002 when I made same way back in 2002 when I made decision number one to stop reading and decision number one to stop reading and decision number one to stop reading and start shipping. My problem was like many start shipping. My problem was like many start shipping. My problem was like many people, I was getting stuck in analysis people, I was getting stuck in analysis people, I was getting stuck in analysis paralysis and hiding behind constant paralysis and hiding behind constant paralysis and hiding behind constant learning. The solution I found was learning. The solution I found was learning. The solution I found was transitioning from consuming business transitioning from consuming business transitioning from consuming business books to actually building and launching books to actually building and launching books to actually building and launching products. And a key insight I received products. And a key insight I received products. And a key insight I received from that was there are no secret from that was there are no secret from that was there are no secret guarantees of success. Shipping publicly guarantees of success. Shipping publicly guarantees of success. Shipping publicly creates opportunities, but no book, no creates opportunities, but no book, no creates opportunities, but no book, no YouTube channel, no podcast is going to YouTube channel, no podcast is going to YouTube channel, no podcast is going to give you the magic secret to guarantee give you the magic secret to guarantee give you the magic secret to guarantee your success. Now, that doesn't mean your success. Now, that doesn't mean your success. Now, that doesn't mean it's not valuable to take external it's not valuable to take external it's not valuable to take external inputs and inputs from people that you inputs and inputs from people that you inputs and inputs from people that you trust who have done what you're looking trust who have done what you're looking trust who have done what you're looking to do and who you think have insights to do and who you think have insights to do and who you think have insights that can get you there faster. But at a that can get you there faster. But at a that can get you there faster. But at a certain point, you have to stop

  2. certain point, you have to stop certain point, you have to stop consuming and start shipping. And it's a consuming and start shipping. And it's a consuming and start shipping. And it's a big emotional challenge, right? The big emotional challenge, right? The big emotional challenge, right? The terror of public criticism and judgment terror of public criticism and judgment terror of public criticism and judgment and failure, they're very real. But this and failure, they're very real. But this and failure, they're very real. But this is something that as an entrepreneur, is something that as an entrepreneur, is something that as an entrepreneur, you're going to have to learn to get you're going to have to learn to get you're going to have to learn to get over it. And the impact that it had on over it. And the impact that it had on over it. And the impact that it had on my life was building confidence, helping my life was building confidence, helping my life was building confidence, helping me overcome that terror of firsts, me overcome that terror of firsts, me overcome that terror of firsts, right? The terror of launching code, right? The terror of launching code, right? The terror of launching code, putting a blog post into the world, putting a blog post into the world, putting a blog post into the world, launching podcasts, even recording and launching podcasts, even recording and launching podcasts, even recording and launching YouTube videos. The first time launching YouTube videos. The first time launching YouTube videos. The first time you do these things, they're going to be you do these things, they're going to be you do these things, they're going to be scary. And the first time you push scary. And the first time you push scary. And the first time you push production code on the internet and try production code on the internet and try production code on the internet and try to promote it and have people use it, to promote it and have people use it, to promote it and have people use it, it's going to be scary. But the more you it's going to be scary. But the more you it's going to be scary. But the more you do it, the easier it gets and the more do it, the easier it gets and the more do it, the easier it gets and the more confidence you build. For me, shipping confidence you build. For me, shipping confidence you build. For me, shipping was just the beginning. Once I started was just the beginning. Once I started was just the beginning. Once I started putting myself out there, I quickly putting myself out there, I quickly putting myself out there, I quickly realized that success wasn't going to realized that success wasn't going to realized that success wasn't going to come from just having good ideas or even come from just having good ideas or even come from just having good ideas or even launching products. The real work was launching products. The real work was launching products. The real work was what came after. And it wasn't nearly as what came after. And it wasn't nearly as what came after. And it wasn't nearly as exciting as I thought it would be. exciting as I thought it would be. exciting as I thought it would be. That's when I made decision number two. That's when I made decision number two. That's when I made decision number two. I had to start embracing hard, boring, I had to start embracing hard, boring, I had to start embracing hard, boring, grindy, and scary work. This one grindy, and scary work. This one grindy, and scary work. This one decision may have been the most decision may have been the most decision may have been the most important factor in my success. The important factor in my success. The important factor in my success. The mindset I took was to never avoid tasks mindset I took was to never avoid tasks mindset I took was to never avoid tasks due to lack of passion or interest, but due to lack of passion or interest, but due to lack of passion or interest, but to rank them by how much of an impact I to rank them by how much of an impact I to rank them by how much of an impact I thought they would have on the business.

  3. thought they would have on the business. thought they would have on the business. So, I grounded out on unglamorous tasks So, I grounded out on unglamorous tasks So, I grounded out on unglamorous tasks like doing SEO, advertising, like doing SEO, advertising, like doing SEO, advertising, copywriting, bug fixes, customer copywriting, bug fixes, customer copywriting, bug fixes, customer support, code maintenance, and support, code maintenance, and support, code maintenance, and realistically I did a lot of work that I realistically I did a lot of work that I realistically I did a lot of work that I didn't really want to do. And these didn't really want to do. And these didn't really want to do. And these days, I do a lot less work that I don't days, I do a lot less work that I don't days, I do a lot less work that I don't want to do because I have the luxury of want to do because I have the luxury of want to do because I have the luxury of having grounded out for several years. having grounded out for several years. having grounded out for several years. and built incredible businesses that and built incredible businesses that and built incredible businesses that allow me to now do more things that I allow me to now do more things that I allow me to now do more things that I want to do. But back in the day, I had want to do. But back in the day, I had want to do. But back in the day, I had to put in hundreds and hundreds of hours to put in hundreds and hundreds of hours to put in hundreds and hundreds of hours of tedious, frustrating work because I of tedious, frustrating work because I of tedious, frustrating work because I had to ship things. I had to get it had to ship things. I had to get it had to ship things. I had to get it done. I had to write the copy. I had to done. I had to write the copy. I had to done. I had to write the copy. I had to support the customers and I had to do support the customers and I had to do support the customers and I had to do code maintenance and rewriting and SEO code maintenance and rewriting and SEO code maintenance and rewriting and SEO and advertising and a lot of things that and advertising and a lot of things that and advertising and a lot of things that I hear people shying away from because I hear people shying away from because I hear people shying away from because they're hard work. Bottom line is I they're hard work. Bottom line is I they're hard work. Bottom line is I think I was heavily influenced by my think I was heavily influenced by my think I was heavily influenced by my athletic career. I ran track and played athletic career. I ran track and played athletic career. I ran track and played football in high school and I ran track football in high school and I ran track football in high school and I ran track in college. And then as I graduated from in college. And then as I graduated from in college. And then as I graduated from college, I worked construction and I did college, I worked construction and I did college, I worked construction and I did a lot of things I didn't want to do a lot of things I didn't want to do a lot of things I didn't want to do because I needed to pay the bills. And I because I needed to pay the bills. And I because I needed to pay the bills. And I think if you have more of that mindset think if you have more of that mindset think if you have more of that mindset of willing to embrace hard, boring, of willing to embrace hard, boring, of willing to embrace hard, boring, grindy, scary work, you're going to do grindy, scary work, you're going to do grindy, scary work, you're going to do better in the long term. I think in the better in the long term. I think in the better in the long term. I think in the long term, you probably want to enjoy long term, you probably want to enjoy long term, you probably want to enjoy what you do. in the short term and that what you do. in the short term and that what you do. in the short term and that short term might be 6 months and it short term might be 6 months and it short term might be 6 months and it might be a few years as you're trying to might be a few years as you're trying to might be a few years as you're trying to bootstrap is that have hobbies for bootstrap is that have hobbies for bootstrap is that have hobbies for enjoyment but if you're working on your enjoyment but if you're working on your enjoyment but if you're working on your startup you need progress not passion I startup you need progress not passion I startup you need progress not passion I see far too many people on the internet see far too many people on the internet see far too many people on the internet on ex Twitter commenting on YouTube on ex Twitter commenting on YouTube on ex Twitter commenting on YouTube saying well I don't want to do that saying well I don't want to do that saying well I don't want to do that sounds boring and I think it is a huge

  4. sounds boring and I think it is a huge sounds boring and I think it is a huge huge roadblock to your success if you huge roadblock to your success if you huge roadblock to your success if you only want to work on the things you want only want to work on the things you want only want to work on the things you want to work on these are the folks who want to work on these are the folks who want to work on these are the folks who want to go on Twitter and act like That's to go on Twitter and act like That's to go on Twitter and act like That's marketing because it's more fun than all marketing because it's more fun than all marketing because it's more fun than all the things that I've mentioned in this the things that I've mentioned in this the things that I've mentioned in this bullet point, but realistically, they're bullet point, but realistically, they're bullet point, but realistically, they're just not going to get you there. Putting just not going to get you there. Putting just not going to get you there. Putting in the hard work was something I in the hard work was something I in the hard work was something I eventually just got used to. But just eventually just got used to. But just eventually just got used to. But just because I was working didn't mean I was because I was working didn't mean I was because I was working didn't mean I was working on the right things. And as working on the right things. And as working on the right things. And as frustrating as it was, I had to learn frustrating as it was, I had to learn frustrating as it was, I had to learn how to change course. So, decision how to change course. So, decision how to change course. So, decision number three was learning from my number three was learning from my number three was learning from my mistakes and adjusting my course along mistakes and adjusting my course along mistakes and adjusting my course along the way. Something I learned pretty the way. Something I learned pretty the way. Something I learned pretty early was that BTOC SAS is not good. And early was that BTOC SAS is not good. And early was that BTOC SAS is not good. And you've seen several videos I've recorded you've seen several videos I've recorded you've seen several videos I've recorded on this channel talking about that. But on this channel talking about that. But on this channel talking about that. But no one was saying this back in 2002 to no one was saying this back in 2002 to no one was saying this back in 2002 to 2006 or 7. And so I had to learn this 2006 or 7. And so I had to learn this 2006 or 7. And so I had to learn this the hard way. And after I had a couple the hard way. And after I had a couple the hard way. And after I had a couple of B TOC apps, I realized very quickly of B TOC apps, I realized very quickly of B TOC apps, I realized very quickly that I wanted to sell to businesses. And that I wanted to sell to businesses. And that I wanted to sell to businesses. And from then on, every product that I from then on, every product that I from then on, every product that I either acquired or built myself focused either acquired or built myself focused either acquired or built myself focused on solving problems for businesses.

  5. on solving problems for businesses. on solving problems for businesses. Another lesson I learned was that Another lesson I learned was that Another lesson I learned was that lowpriced software products have higher lowpriced software products have higher lowpriced software products have higher churn. So I moved towards higherpriced churn. So I moved towards higherpriced churn. So I moved towards higherpriced products. I learned that building from products. I learned that building from products. I learned that building from scratch takes a long time such that if I scratch takes a long time such that if I scratch takes a long time such that if I could acquire an existing app with some could acquire an existing app with some could acquire an existing app with some traction with some product market fit traction with some product market fit traction with some product market fit that that would get me there faster. So that that would get me there faster. So that that would get me there faster. So I did a combination of building and I did a combination of building and I did a combination of building and launching some things as well as launching some things as well as launching some things as well as acquiring. So the mistake that I see a acquiring. So the mistake that I see a acquiring. So the mistake that I see a lot of founders making is they do the lot of founders making is they do the lot of founders making is they do the same thing over and over and they don't same thing over and over and they don't same thing over and over and they don't get out of their own way, right? They get out of their own way, right? They get out of their own way, right? They don't adjust. Failure is only a good don't adjust. Failure is only a good don't adjust. Failure is only a good thing if you learn from it. If you keep thing if you learn from it. If you keep thing if you learn from it. If you keep making the same mistakes over and over, making the same mistakes over and over, making the same mistakes over and over, it's catastrophic. You have to look at it's catastrophic. You have to look at it's catastrophic. You have to look at the reasons you're failing. You have to the reasons you're failing. You have to the reasons you're failing. You have to look at the reasons why things aren't look at the reasons why things aren't look at the reasons why things aren't working and figure out how to adjust working and figure out how to adjust working and figure out how to adjust course. This lesson still applies to the course. This lesson still applies to the course. This lesson still applies to the current ventures I run today, Micro and current ventures I run today, Micro and current ventures I run today, Micro and Tiny Seed. We've done several marketing Tiny Seed. We've done several marketing Tiny Seed. We've done several marketing approaches within these two companies. approaches within these two companies. approaches within these two companies. We like to look and say, "What's We like to look and say, "What's We like to look and say, "What's working, what's not, and why is it not, working, what's not, and why is it not, working, what's not, and why is it not, and how can we adjust?" We don't just and how can we adjust?" We don't just and how can we adjust?" We don't just sit there and beat our heads against a sit there and beat our heads against a sit there and beat our heads against a wall when something's not working. This wall when something's not working. This wall when something's not working. This is where you have to make real is where you have to make real is where you have to make real adjustments rather than repeating the adjustments rather than repeating the adjustments rather than repeating the same failures over and over. So, as I same failures over and over. So, as I same failures over and over. So, as I was changing course, I was learning a was changing course, I was learning a was changing course, I was learning a little bit more each time. And this little bit more each time. And this little bit more each time. And this eventually grew into what I call the eventually grew into what I call the eventually grew into what I call the stairstep method of bootstrapping, which stairstep method of bootstrapping, which stairstep method of bootstrapping, which you should check out over on my blog, you should check out over on my blog, you should check out over on my blog, robwalling.com. But the crucial part was robwalling.com. But the crucial part was robwalling.com. But the crucial part was realizing that each step up the realizing that each step up the realizing that each step up the staircase could be bigger than the last.

  6. staircase could be bigger than the last. staircase could be bigger than the last. Which brings me to decision number four. Which brings me to decision number four. Which brings me to decision number four. to make increasingly larger but to make increasingly larger but to make increasingly larger but manageablysized bets. This is a quote manageablysized bets. This is a quote manageablysized bets. This is a quote from a comic artist named Dave Kelllet from a comic artist named Dave Kelllet from a comic artist named Dave Kelllet and I love this one. It's over the and I love this one. It's over the and I love this one. It's over the course of your career, you should be course of your career, you should be course of your career, you should be making increasingly larger but still making increasingly larger but still making increasingly larger but still manageablysized bets. So for me there manageablysized bets. So for me there manageablysized bets. So for me there was progressive investment in software was progressive investment in software was progressive investment in software products that I was either acquiring or products that I was either acquiring or products that I was either acquiring or building from scratch. So in 2005 2006 I building from scratch. So in 2005 2006 I building from scratch. So in 2005 2006 I spent $11,000 on net invoice. Now, if spent $11,000 on net invoice. Now, if spent $11,000 on net invoice. Now, if you're watching this video, you're you're watching this video, you're you're watching this video, you're thinking, "He's lucky enough to have thinking, "He's lucky enough to have thinking, "He's lucky enough to have $11,000." Here's how I got that $11,000. $11,000." Here's how I got that $11,000. $11,000." Here's how I got that $11,000. I freelanced nights and weekends as a I freelanced nights and weekends as a I freelanced nights and weekends as a software developer for months and months software developer for months and months software developer for months and months and months, and I saved all that money and months, and I saved all that money and months, and I saved all that money while I worked a full-time day job and while I worked a full-time day job and while I worked a full-time day job and had a baby at home. My wife and I had a had a baby at home. My wife and I had a had a baby at home. My wife and I had a young child. And by the time I had about young child. And by the time I had about young child. And by the time I had about 11 or 12,000, I found something to 11 or 12,000, I found something to 11 or 12,000, I found something to acquire. And I grew that from a few acquire. And I grew that from a few acquire. And I grew that from a few hundred a month in revenue up to three hundred a month in revenue up to three hundred a month in revenue up to three or $4,000 a month in revenue. That then or $4,000 a month in revenue. That then or $4,000 a month in revenue. That then put money in the bank that allowed me in put money in the bank that allowed me in put money in the bank that allowed me in 2011 to spend $30,000 on HitTail, which 2011 to spend $30,000 on HitTail, which 2011 to spend $30,000 on HitTail, which was an SEO keyword tool, a SAS app. So I was an SEO keyword tool, a SAS app. So I was an SEO keyword tool, a SAS app. So I went from 11 to 30,000. And then went from 11 to 30,000. And then went from 11 to 30,000. And then building Drip in 2012, 2013, I had building Drip in 2012, 2013, I had building Drip in 2012, 2013, I had almost $200,000 almost $200,000 almost $200,000 that I invested to get Drip from just an that I invested to get Drip from just an that I invested to get Drip from just an idea to functioning software with decent idea to functioning software with decent idea to functioning software with decent product market fit. And where did I get product market fit. And where did I get product market fit. And where did I get the $200,000? It wasn't like I was rich.

  7. the $200,000? It wasn't like I was rich. the $200,000? It wasn't like I was rich. It wasn't like I knew anyone who was It wasn't like I knew anyone who was It wasn't like I knew anyone who was rich. It was me grinding and taking the rich. It was me grinding and taking the rich. It was me grinding and taking the revenue from all these other products revenue from all these other products revenue from all these other products that I had built up and investing in the that I had built up and investing in the that I had built up and investing in the next effort. Now, I never bet the house. next effort. Now, I never bet the house. next effort. Now, I never bet the house. I never took on credit card debt. I I never took on credit card debt. I I never took on credit card debt. I never took a second mortgage. I earned never took a second mortgage. I earned never took a second mortgage. I earned it along the way by freelancing and then it along the way by freelancing and then it along the way by freelancing and then building products. And along the way, I building products. And along the way, I building products. And along the way, I made increasingly larger but still made increasingly larger but still made increasingly larger but still manageably sized bets. Cuz if any of manageably sized bets. Cuz if any of manageably sized bets. Cuz if any of them had failed, it would have sucked. them had failed, it would have sucked. them had failed, it would have sucked. But it would not have bankrupted us. I But it would not have bankrupted us. I But it would not have bankrupted us. I have one more item on today's list. It's have one more item on today's list. It's have one more item on today's list. It's a lesson I still have to remind myself a lesson I still have to remind myself a lesson I still have to remind myself of even after all these years. But of even after all these years. But of even after all these years. But before we get into that, if you're before we get into that, if you're before we get into that, if you're finding these insights useful, you might finding these insights useful, you might finding these insights useful, you might enjoy the full Startups for the Rest of enjoy the full Startups for the Rest of enjoy the full Startups for the Rest of Us podcast episode where I dive even Us podcast episode where I dive even Us podcast episode where I dive even deeper into this list, plus an deeper into this list, plus an deeper into this list, plus an additional five of my best additional five of my best additional five of my best entrepreneurial decisions. I can go a entrepreneurial decisions. I can go a entrepreneurial decisions. I can go a lot deeper in a 45minute podcast than I lot deeper in a 45minute podcast than I lot deeper in a 45minute podcast than I can in a YouTube video. So, if you want can in a YouTube video. So, if you want can in a YouTube video. So, if you want the extra stories and context that I the extra stories and context that I the extra stories and context that I couldn't fit here, just head over to couldn't fit here, just head over to couldn't fit here, just head over to your favorite podcast app and search for your favorite podcast app and search for your favorite podcast app and search for episode 782 of Startups for the Rest of episode 782 of Startups for the Rest of episode 782 of Startups for the Rest of Us. And you can also get the direct link Us. And you can also get the direct link Us. And you can also get the direct link in the video description below. The in the video description below. The in the video description below. The harsh reality is that the startup harsh reality is that the startup harsh reality is that the startup journey is rarely easy or clear and journey is rarely easy or clear and journey is rarely easy or clear and sometimes gets hard. But one thing sometimes gets hard. But one thing sometimes gets hard. But one thing that I did really well along the way was that I did really well along the way was that I did really well along the way was I avoided impulsive decisions during I avoided impulsive decisions during I avoided impulsive decisions during difficult times. In your founder difficult times. In your founder difficult times. In your founder journey, you are going to experience journey, you are going to experience journey, you are going to experience burnout, failure, frustration, times burnout, failure, frustration, times burnout, failure, frustration, times when you feel like you're just banging when you feel like you're just banging when you feel like you're just banging your head against a wall. Maybe times your head against a wall. Maybe times your head against a wall. Maybe times when money is an issue. when you're when money is an issue. when you're when money is an issue. when you're concerned about whether or not you're concerned about whether or not you're concerned about whether or not you're going to be able to pay your bills. I

  8. going to be able to pay your bills. I going to be able to pay your bills. I experienced all that plus social media experienced all that plus social media experienced all that plus social media criticism and a deep desire to just quit criticism and a deep desire to just quit criticism and a deep desire to just quit or dramatically change course. I never or dramatically change course. I never or dramatically change course. I never acted on these emotions in the heat of acted on these emotions in the heat of acted on these emotions in the heat of the moment and that was a huge win for the moment and that was a huge win for the moment and that was a huge win for me. I would often wait months before me. I would often wait months before me. I would often wait months before major decisions when I was emotionally major decisions when I was emotionally major decisions when I was emotionally charged. I gave myself a cooling off charged. I gave myself a cooling off charged. I gave myself a cooling off period for at least weeks and sometimes period for at least weeks and sometimes period for at least weeks and sometimes months where I would just sit with a big months where I would just sit with a big months where I would just sit with a big decision. Many years ago, I was decision. Many years ago, I was decision. Many years ago, I was frustrated with the startup space and we frustrated with the startup space and we frustrated with the startup space and we received a seven-figure offer to acquire received a seven-figure offer to acquire received a seven-figure offer to acquire MicroF. And in the moment, it felt like, MicroF. And in the moment, it felt like, MicroF. And in the moment, it felt like, well, we should do this, but we decided well, we should do this, but we decided well, we should do this, but we decided not to. And that would have been a not to. And that would have been a not to. And that would have been a decision I think that I would regret to decision I think that I would regret to decision I think that I would regret to this day. I never let my temporary this day. I never let my temporary this day. I never let my temporary emotional states change my reality or emotional states change my reality or emotional states change my reality or make me make permanent decisions out of make me make permanent decisions out of make me make permanent decisions out of temporary problems. And for me that temporary problems. And for me that temporary problems. And for me that means that I had a cumulative building means that I had a cumulative building means that I had a cumulative building period over the past 20 years where I period over the past 20 years where I period over the past 20 years where I started with the blog and then I wrote a started with the blog and then I wrote a started with the blog and then I wrote a few books and then we started microcom few books and then we started microcom few books and then we started microcom and I started the podcast and tiny seed and I started the podcast and tiny seed and I started the podcast and tiny seed and this YouTube channel and each of and this YouTube channel and each of and this YouTube channel and each of these things built on the next one these things built on the next one these things built on the next one rather than me getting rid of one cuz at rather than me getting rid of one cuz at rather than me getting rid of one cuz at any given time the blog was frustrating, any given time the blog was frustrating, any given time the blog was frustrating, books are frustrating, microrob is books are frustrating, microrob is books are frustrating, microrob is frustrating, this YouTube channel is frustrating, this YouTube channel is frustrating, this YouTube channel is frustrating at any given time these frustrating at any given time these frustrating at any given time these things are going to bother you and you things are going to bother you and you things are going to bother you and you maybe want to sell them, maybe you just maybe want to sell them, maybe you just maybe want to sell them, maybe you just want to quit and shut them down and just want to quit and shut them down and just want to quit and shut them down and just go, you know, live on a beach or in a go, you know, live on a beach or in a go, you know, live on a beach or in a cabin somewhere. But I never let cabin somewhere. But I never let cabin somewhere. But I never let difficult times make me make impulsive difficult times make me make impulsive difficult times make me make impulsive decisions. And that'd be my advice to decisions. And that'd be my advice to decisions. And that'd be my advice to you is learn the discipline and develop you is learn the discipline and develop you is learn the discipline and develop the ability to weather temporary low

  9. the ability to weather temporary low the ability to weather temporary low periods without making big decisions. I periods without making big decisions. I periods without making big decisions. I hope you're enjoying this video. And if hope you're enjoying this video. And if hope you're enjoying this video. And if you're serious about starting a you're serious about starting a you're serious about starting a business, you should turn off YouTube to business, you should turn off YouTube to business, you should turn off YouTube to figure out what you can ship next. If figure out what you can ship next. If figure out what you can ship next. If you're just trying to find an idea and you're just trying to find an idea and you're just trying to find an idea and aren't sure where to look, I'd highly aren't sure where to look, I'd highly aren't sure where to look, I'd highly recommend you go check out this next recommend you go check out this next recommend you go check out this next video. In it, I lay out the seven not so video. In it, I lay out the seven not so video. In it, I lay out the seven not so obvious places to look for great SAS obvious places to look for great SAS obvious places to look for great SAS ideas. Make sure you like and subscribe ideas. Make sure you like and subscribe ideas. Make sure you like and subscribe this video, and I'll see you next time.

Summary

The main theme is overcoming analysis paralysis in entrepreneurship by shifting from consuming information to actively building and launching products. The speaker emphasizes that there are no guaranteed secrets to success in business books or content, urging listeners to embrace the fear of public criticism and failure. The practical takeaway is that consistent "shipping" or releasing products, even imperfectly, builds confidence and is essential for entrepreneurial growth.

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