Reaching the Top of Product Hunt with Derrick Reimer MicroConf Remote 2021

my friend derek reimer my friend derek reimer co-founder of drip founder of savvycal co-founder of drip founder of savvycal co-founder of drip founder of savvycal savvycal.com he's going to be talking savvycal.com he's going to be talking savvycal.com he's going to be talking next next next and he's gonna be diving in to his and he's gonna be diving in to his and he's gonna be diving in to his product hunt launch he has prepared some product hunt launch he has prepared some product hunt launch he has prepared some slides for us with slides for us with slides for us with intricate detailed numbers and um intricate detailed numbers and um intricate detailed numbers and um i'm really looking forward to it and i'm really looking forward to it and i'm really looking forward to it and it's you know we're gonna have a little it's you know we're gonna have a little it's you know we're gonna have a little conversation don't be surprised if i i conversation don't be surprised if i i conversation don't be surprised if i i interrupt him now and again with some interrupt him now and again with some interrupt him now and again with some questions and if you have questions questions and if you have questions questions and if you have questions we will be answering them he'll he's we will be answering them he'll he's we will be answering them he'll he's going to talk for about 15 or 20 minutes going to talk for about 15 or 20 minutes going to talk for about 15 or 20 minutes and then we're gonna have uh five to ten and then we're gonna have uh five to ten and then we're gonna have uh five to ten minutes of q a minutes of q a minutes of q a at the end if you want to find out uh at the end if you want to find out uh at the end if you want to find out uh you know if you have anything that you you know if you have anything that you you know if you have anything that you feel like wasn't covered feel like wasn't covered feel like wasn't covered in the talk so with that let's give a in the talk so with that let's give a in the talk so with that let's give a warm micro cuff remote welcome to mr warm micro cuff remote welcome to mr warm micro cuff remote welcome to mr derek grimer how's it going hello thanks for having how's it going hello thanks for having me absolutely me absolutely me absolutely it's great to uh you know you've you've it's great to uh you know you've you've it's great to uh you know you've you've been on the microcomp stage with me been on the microcomp stage with me been on the microcomp stage with me you've been on startups for the rest of you've been on startups for the rest of you've been on startups for the rest of us microconf on air us microconf on air us microconf on air and i feel like you're you're rounding and i feel like you're you're rounding and i feel like you're you're rounding the bases you you got that what's it the bases you you got that what's it the bases you you got that what's it called hitting the cycle called hitting the cycle called hitting the cycle where you hit a first second wait a where you hit a first second wait a where you hit a first second wait a single single single i'd basketball is not my not my yeah no it's great to have you on here yeah no it's great to have you on here man so um if uh man so um if uh man so um if uh producer xander aaron if you can pull up producer xander aaron if you can pull up producer xander aaron if you can pull up derek's slides derek you have your slide derek's slides derek you have your slide derek's slides derek you have your slide advancer already advancer already advancer already i do i think it will work let's see cool i do i think it will work let's see cool i do i think it will work let's see cool so so so i'm gonna let you yeah i'll let you take i'm gonna let you yeah i'll let you take i'm gonna let you yeah i'll let you take it from here and obviously i'll it from here and obviously i'll it from here and obviously i'll interject interject interject uh as i said as i have questions sounds uh as i said as i have questions sounds uh as i said as i have questions sounds good feel free good feel free good feel free yeah so yeah i'm excited to be here um yeah so yeah i'm excited to be here um yeah so yeah i'm excited to be here um thanks everyone for thanks everyone for thanks everyone for for coming out and um i'm excited to be

for coming out and um i'm excited to be for coming out and um i'm excited to be talking to you about talking to you about talking to you about kind of our journey with savvycal to kind of our journey with savvycal to kind of our journey with savvycal to reaching reaching reaching kind of the top of product hunt this kind of the top of product hunt this kind of the top of product hunt this last january some of the lessons we last january some of the lessons we last january some of the lessons we learned from learned from learned from um from that whole process and how we um from that whole process and how we um from that whole process and how we thought about thought about thought about kind of orchestrating the launch the kind of orchestrating the launch the kind of orchestrating the launch the timing of it and so on timing of it and so on timing of it and so on so excited to be here talking about this so excited to be here talking about this so excited to be here talking about this um um um just real quick a little bit about me just real quick a little bit about me just real quick a little bit about me we've touched on most of this already we've touched on most of this already we've touched on most of this already but but but i'm a full stack product creator i've i'm a full stack product creator i've i'm a full stack product creator i've been kind of doing the bootstrapped been kind of doing the bootstrapped been kind of doing the bootstrapped sas thing for about 10 years now um sas thing for about 10 years now um sas thing for about 10 years now um co-founded drip alongside the one and co-founded drip alongside the one and co-founded drip alongside the one and only rob walling and now i'm working on only rob walling and now i'm working on only rob walling and now i'm working on savvycal savvycal savvycal and you can hear me weekly on the art of and you can hear me weekly on the art of and you can hear me weekly on the art of product podcast product podcast product podcast where ben and i kind of talk about where ben and i kind of talk about where ben and i kind of talk about what's happened in the last week in our what's happened in the last week in our what's happened in the last week in our businesses businesses businesses and kind of working in public and i've and kind of working in public and i've and kind of working in public and i've also i think i've been to every single also i think i've been to every single also i think i've been to every single us-based microconf except for the first us-based microconf except for the first us-based microconf except for the first one so one so one so um always always love interacting with um always always love interacting with um always always love interacting with folks at microconf and folks at microconf and folks at microconf and can't wait to see you all in person when can't wait to see you all in person when can't wait to see you all in person when uh in-person events are uh in-person events are uh in-person events are are a thing again so the record doesn't are a thing again so the record doesn't are a thing again so the record doesn't think you were like 12 years old think you were like 12 years old think you were like 12 years old when the first microphone somewhere yeah when the first microphone somewhere yeah when the first microphone somewhere yeah that's that's that's that's that's not not too far off i that's that's not not too far off i that's that's not not too far off i think i was fresh out of college and think i was fresh out of college and think i was fresh out of college and very fresh in many ways all right so we'll kick this off with all right so we'll kick this off with kind of just kind of just kind of just talking through some numbers from the talking through some numbers from the talking through some numbers from the savvy cow launch and then we'll kind of savvy cow launch and then we'll kind of savvy cow launch and then we'll kind of dig into dig into dig into to some of the details about um about to some of the details about um about to some of the details about um about how we got there so how we got there so how we got there so january 7th the product went live january 7th the product went live january 7th the product went live and in the time since then we've

and in the time since then we've and in the time since then we've accumulated close to 2 accumulated close to 2 accumulated close to 2 000 upvotes about 256 comments on the 000 upvotes about 256 comments on the 000 upvotes about 256 comments on the common thread common thread common thread we got number one product of the week we got number one product of the week we got number one product of the week and number two for the month of january and number two for the month of january and number two for the month of january and this ended up driving about 10 and this ended up driving about 10 and this ended up driving about 10 000 unique visitors to the site around 000 unique visitors to the site around 000 unique visitors to the site around 3000 3000 3000 registrations for the product and that's registrations for the product and that's registrations for the product and that's that's free signups without a credit that's free signups without a credit that's free signups without a credit card card card and then you know certain percentage of and then you know certain percentage of and then you know certain percentage of those have converted into trial and then those have converted into trial and then those have converted into trial and then customer customer customer and that has resulted in about a four and that has resulted in about a four and that has resulted in about a four thousand dollar bump in mrr thousand dollar bump in mrr thousand dollar bump in mrr um and so suffice to say i was extremely um and so suffice to say i was extremely um and so suffice to say i was extremely blown away by this blown away by this blown away by this i mean um first of all you never know i mean um first of all you never know i mean um first of all you never know what to expect what to expect what to expect with uh with a launch like this you know with uh with a launch like this you know with uh with a launch like this you know it's where it's where it's where a website that's effectively a a website that's effectively a a website that's effectively a popularity contest of sorts popularity contest of sorts popularity contest of sorts um you know obviously there are things um you know obviously there are things um you know obviously there are things you can do to to help increase your you can do to to help increase your you can do to to help increase your chances for success but chances for success but chances for success but uh definitely didn't expect this and so uh definitely didn't expect this and so uh definitely didn't expect this and so um um um you know just goes to show how you got you know just goes to show how you got you know just goes to show how you got to kind of to kind of to kind of take on some of these uh some of these take on some of these uh some of these take on some of these uh some of these things and and not everyone's going to things and and not everyone's going to things and and not everyone's going to work out but some of them might work out but some of them might work out but some of them might and so you know kind of got to put some and so you know kind of got to put some and so you know kind of got to put some gas in the serendipity engine and gas in the serendipity engine and gas in the serendipity engine and and um and see what you can make happen and um and see what you can make happen and um and see what you can make happen yeah i think there's there is a lot of yeah i think there's there is a lot of yeah i think there's there is a lot of probably warranted skepticism around the probably warranted skepticism around the probably warranted skepticism around the hacker news or the product hunt launch hacker news or the product hunt launch hacker news or the product hunt launch because of the fact that it is it's it's because of the fact that it is it's it's because of the fact that it is it's it's i like to do repeatable things that work i like to do repeatable things that work i like to do repeatable things that work every time or most times you know and every time or most times you know and every time or most times you know and and these don't however they're and these don't however they're and these don't however they're repeatable enough you know because if repeatable enough you know because if repeatable enough you know because if you get one out of ten two out of ten you get one out of ten two out of ten you get one out of ten two out of ten like this is

like this is like this is i mean 4 000 mrr for a lot of folks i i mean 4 000 mrr for a lot of folks i i mean 4 000 mrr for a lot of folks i mean frankly if you're living mean frankly if you're living mean frankly if you're living anywhere that's you know not that anywhere that's you know not that anywhere that's you know not that expensive that that can be wrong with expensive that that can be wrong with expensive that that can be wrong with profitability plus plus profitability plus plus profitability plus plus right away so yep i'm uh super excited right away so yep i'm uh super excited right away so yep i'm uh super excited to hear to hear to hear hear more about it yeah totally and i hear more about it yeah totally and i hear more about it yeah totally and i mean mean mean along those lines like this is the big along those lines like this is the big along those lines like this is the big caveat anytime i talk to anyone about caveat anytime i talk to anyone about caveat anytime i talk to anyone about product hunt you know it's um product hunt you know it's um product hunt you know it's um so much of what happens on there is so much of what happens on there is so much of what happens on there is beyond your control so you never know beyond your control so you never know beyond your control so you never know you know who else is happening to launch you know who else is happening to launch you know who else is happening to launch that day and going to kind of take that day and going to kind of take that day and going to kind of take um you know take take most of the um you know take take most of the um you know take take most of the attention um attention um attention um you don't know what's you know maybe it you don't know what's you know maybe it you don't know what's you know maybe it maybe your product doesn't end up maybe your product doesn't end up maybe your product doesn't end up resonating totally with the product on resonating totally with the product on resonating totally with the product on audience and that's audience and that's audience and that's that doesn't necessarily mean that uh that doesn't necessarily mean that uh that doesn't necessarily mean that uh that you're not building the right thing that you're not building the right thing that you're not building the right thing it just means it just means it just means maybe it's not a great fit for the maybe it's not a great fit for the maybe it's not a great fit for the audience or um you know maybe it's audience or um you know maybe it's audience or um you know maybe it's maybe it's a little too niche and that maybe it's a little too niche and that maybe it's a little too niche and that niche just doesn't really have a niche just doesn't really have a niche just doesn't really have a presence there so there's a lot of presence there so there's a lot of presence there so there's a lot of things things things um kind of kind of what you alluded to um kind of kind of what you alluded to um kind of kind of what you alluded to robin you're in your opening you know so robin you're in your opening you know so robin you're in your opening you know so many different many different many different variables and product hunt is no variables and product hunt is no variables and product hunt is no different and so different and so different and so it's important to to manage your it's important to to manage your it's important to to manage your expectations and think of this as just expectations and think of this as just expectations and think of this as just as just one kind of marketing experiment as just one kind of marketing experiment as just one kind of marketing experiment and and and it may have great results may not but it may have great results may not but it may have great results may not but still still still still a worthwhile thing to to do yeah still a worthwhile thing to to do yeah still a worthwhile thing to to do yeah and to give folks an idea i have and to give folks an idea i have and to give folks an idea i have personally posted 14 projects to product personally posted 14 projects to product personally posted 14 projects to product on i'm just looking at my dashboard on i'm just looking at my dashboard on i'm just looking at my dashboard right now right now right now and one of yeah one of the lowest and one of yeah one of the lowest and one of yeah one of the lowest upvotes let's see tiny seed when we upvotes let's see tiny seed when we upvotes let's see tiny seed when we launched got 11 up votes launched got 11 up votes launched got 11 up votes um start small stay small got 19 upvotes um start small stay small got 19 upvotes um start small stay small got 19 upvotes that was that was that was that was you know years later after it

that was you know years later after it that was you know years later after it was published yeah but i think one of was published yeah but i think one of was published yeah but i think one of the the highest the the highest the the highest upvotes are it looks like i posted upvotes are it looks like i posted upvotes are it looks like i posted startups within the last couple years startups within the last couple years startups within the last couple years and i got about 430 and i got about 430 and i got about 430 and then when we launched the video and then when we launched the video and then when we launched the video vault we got 330. so i know you got way vault we got 330. so i know you got way vault we got 330. so i know you got way more than that but that gives you an more than that but that gives you an more than that but that gives you an idea like of 14 idea like of 14 idea like of 14 um even you know for for someone with um even you know for for someone with um even you know for for someone with with reach like myself i think it's with reach like myself i think it's with reach like myself i think it's it looks like about a 30 success rate it looks like about a 30 success rate it looks like about a 30 success rate that i would you know that got in the that i would you know that got in the that i would you know that got in the triple digits of upvotes and probably triple digits of upvotes and probably triple digits of upvotes and probably drove uh substantial traffic for us drove uh substantial traffic for us drove uh substantial traffic for us yeah and i i should say like be you know yeah and i i should say like be you know yeah and i i should say like be you know i've done a couple not that many i've done a couple not that many i've done a couple not that many launches but a couple launches but a couple launches but a couple other products um code tree was the other products um code tree was the other products um code tree was the other main one that i did back other main one that i did back other main one that i did back in i think it was 2015 2016 in i think it was 2015 2016 in i think it was 2015 2016 and um and that one if i recall it got and um and that one if i recall it got and um and that one if i recall it got like 130 like 130 like 130 up votes and it felt i mean it was for up votes and it felt i mean it was for up votes and it felt i mean it was for the scale the scale the scale of the community at the time and and um of the community at the time and and um of the community at the time and and um you know the scope of the the project it you know the scope of the the project it you know the scope of the the project it felt like a felt like a felt like a good success but it was also felt a good success but it was also felt a good success but it was also felt a little bit like different different little bit like different different little bit like different different times back then where times back then where times back then where other people would hunt other people's other people would hunt other people's other people would hunt other people's products more and it was kind of this products more and it was kind of this products more and it was kind of this this more organic thing and now i mean this more organic thing and now i mean this more organic thing and now i mean like like most of these types of like like most of these types of like like most of these types of platforms it has become platforms it has become platforms it has become much more um you know curated i guess much more um you know curated i guess much more um you know curated i guess and like there's people are put a lot and like there's people are put a lot and like there's people are put a lot more attention generally into more attention generally into more attention generally into you know carefully orchestrating their you know carefully orchestrating their you know carefully orchestrating their launches which is not a bad thing and launches which is not a bad thing and launches which is not a bad thing and that's that's that's that's what we're here to talk about that's what we're here to talk about that's what we're here to talk about today but yeah it is interesting how the today but yeah it is interesting how the today but yeah it is interesting how the the the platform has evolved um uh the the platform has evolved um uh the the platform has evolved um uh pretty much over the last 10 years i pretty much over the last 10 years i pretty much over the last 10 years i think it's been around so yeah quite a think it's been around so yeah quite a think it's been around so yeah quite a while so yeah while so yeah while so yeah hey i do want to i do want to pop in

hey i do want to i do want to pop in hey i do want to i do want to pop in with one question i think if a bunch with one question i think if a bunch with one question i think if a bunch come through i won't keep derailing you come through i won't keep derailing you come through i won't keep derailing you but but but i think it's it's uh warranted to ask i think it's it's uh warranted to ask i think it's it's uh warranted to ask now because you just talked about that now because you just talked about that now because you just talked about that mri 4000 mri 4000 mri 4000 mrr bump the question is from justin mrr bump the question is from justin mrr bump the question is from justin histoner justin kistner in the microcomp histoner justin kistner in the microcomp histoner justin kistner in the microcomp remote channel of remote channel of remote channel of our connect slack and he says how long our connect slack and he says how long our connect slack and he says how long did the mrr continue to flow did the mrr continue to flow did the mrr continue to flow in after the launch are you still in after the launch are you still in after the launch are you still getting customers from it getting customers from it getting customers from it yeah there's definitely been an effect yeah there's definitely been an effect yeah there's definitely been an effect of of of um so we got um so we got um so we got obviously a big big bump the day of and obviously a big big bump the day of and obviously a big big bump the day of and then i'll kind of touch on this a little then i'll kind of touch on this a little then i'll kind of touch on this a little bit bit bit uh later in the talk but like an even uh later in the talk but like an even uh later in the talk but like an even bigger bump when i got bigger bump when i got bigger bump when i got mentioned in the newsletter and so that mentioned in the newsletter and so that mentioned in the newsletter and so that the bulk of the traffic came the bulk of the traffic came the bulk of the traffic came in that time and it sort of gradually in that time and it sort of gradually in that time and it sort of gradually tapered off over time but we sustained tapered off over time but we sustained tapered off over time but we sustained close to 100 trials in the pipeline for close to 100 trials in the pipeline for close to 100 trials in the pipeline for a couple of weeks a couple of weeks a couple of weeks after that and most of those were kind after that and most of those were kind after that and most of those were kind of driven from product tons so there of driven from product tons so there of driven from product tons so there definitely is kind definitely is kind definitely is kind of a a reverberating effect and it has of a a reverberating effect and it has of a a reverberating effect and it has gradually kind of tapered down and gradually kind of tapered down and gradually kind of tapered down and of course attribution's really hard so of course attribution's really hard so of course attribution's really hard so it's hard to know um it's hard to know um it's hard to know um you know whether it's now a result of you know whether it's now a result of you know whether it's now a result of product hunters just sort of like product hunters just sort of like product hunters just sort of like um you know other people have heard um you know other people have heard um you know other people have heard about the product and are starting to about the product and are starting to about the product and are starting to use it and spreading it use it and spreading it use it and spreading it um it's kind of a tricky story to to um it's kind of a tricky story to to um it's kind of a tricky story to to pick apart but i think pick apart but i think pick apart but i think yes definitely like um we've had kind of yes definitely like um we've had kind of yes definitely like um we've had kind of continued growth off of the you know the continued growth off of the you know the continued growth off of the you know the momentum momentum momentum from product the last couple of months from product the last couple of months from product the last couple of months um awesome yeah so yeah so so kind of

um awesome yeah so yeah so so kind of um awesome yeah so yeah so so kind of just a loose road up what we're going to just a loose road up what we're going to just a loose road up what we're going to talk about talk about talk about uh first thinking about like timing when uh first thinking about like timing when uh first thinking about like timing when to actually put your product on product to actually put your product on product to actually put your product on product hunt hunt hunt some things you can do to build a little some things you can do to build a little some things you can do to build a little bit of momentum leading up to it bit of momentum leading up to it bit of momentum leading up to it um what you can think about in crafting um what you can think about in crafting um what you can think about in crafting your post um your post um your post um some of the bits of bits of data you're some of the bits of bits of data you're some of the bits of bits of data you're gonna want to have there gonna want to have there gonna want to have there um what to what to expect on launch day um what to what to expect on launch day um what to what to expect on launch day and then some things you can do post and then some things you can do post and then some things you can do post launch to kind of launch to kind of launch to kind of to leverage any momentum you've built to leverage any momentum you've built to leverage any momentum you've built there all right so yeah first of all timing um all right so yeah first of all timing um so i think a mistake that a lot of so i think a mistake that a lot of so i think a mistake that a lot of products make is products make is products make is putting your putting your product up on putting your putting your product up on putting your putting your product up on product on a little bit too product on a little bit too product on a little bit too early um because you know early um because you know early um because you know there's there's some things you want to there's there's some things you want to there's there's some things you want to have in place ahead of that to really have in place ahead of that to really have in place ahead of that to really give yourself the best chance for give yourself the best chance for give yourself the best chance for success so success so success so you know if you're if you're a brand new you know if you're if you're a brand new you know if you're if you're a brand new product and you haven't launched yet to product and you haven't launched yet to product and you haven't launched yet to the world hopefully you're building a the world hopefully you're building a the world hopefully you're building a pre-launch email list pre-launch email list pre-launch email list and that's important for many reasons and that's important for many reasons and that's important for many reasons but in this context you know that's a but in this context you know that's a but in this context you know that's a list that you will want to definitely list that you will want to definitely list that you will want to definitely reach out to reach out to reach out to um ahead of your launch and on your um ahead of your launch and on your um ahead of your launch and on your launch day to say hey come you know launch day to say hey come you know launch day to say hey come you know people are discussing our product and people are discussing our product and people are discussing our product and come share your thoughts about it and come share your thoughts about it and come share your thoughts about it and and show your support um and so that's and show your support um and so that's and show your support um and so that's that's an asset you'll want to have that's an asset you'll want to have that's an asset you'll want to have um you'll want to have real customers um you'll want to have real customers um you'll want to have real customers using using using the product so you know we we thought it the product so you know we we thought it the product so you know we we thought it was savvy cal we thought about it as was savvy cal we thought about it as was savvy cal we thought about it as like like like um you know let some early access um you know let some early access um you know let some early access customers in in the summertime couple customers in in the summertime couple customers in in the summertime couple months later do a gradual launch to months later do a gradual launch to months later do a gradual launch to opening up public access in september opening up public access in september opening up public access in september and then we decided to put it on product

and then we decided to put it on product and then we decided to put it on product hunt in january so we kind of spaced it hunt in january so we kind of spaced it hunt in january so we kind of spaced it out out out over you know four to six months and by over you know four to six months and by over you know four to six months and by the time we landed on product hunt the time we landed on product hunt the time we landed on product hunt we had a nice solid base of customers we had a nice solid base of customers we had a nice solid base of customers who who who were you know have become fans of the were you know have become fans of the were you know have become fans of the product and we're very happy to come and product and we're very happy to come and product and we're very happy to come and drop reviews on there and um and really drop reviews on there and um and really drop reviews on there and um and really genuinely say nice things not just genuinely say nice things not just genuinely say nice things not just you know not just your friends who will you know not just your friends who will you know not just your friends who will say nice things about your product say nice things about your product say nice things about your product as a favor but but real customers um and as a favor but but real customers um and as a favor but but real customers um and that's that's an important thing to have that's that's an important thing to have that's that's an important thing to have um and then the third thing is is doing um and then the third thing is is doing um and then the third thing is is doing some work on your positioning some work on your positioning some work on your positioning uh this is always a work in progress for uh this is always a work in progress for uh this is always a work in progress for any any any any company really but i think um any company really but i think um any company really but i think um you can really do yourself a service if you can really do yourself a service if you can really do yourself a service if you have a clear you have a clear you have a clear clear statement about who the product is clear statement about who the product is clear statement about who the product is for for for who's going to really care about and why who's going to really care about and why who's going to really care about and why they should care they should care they should care i shout out to april dunford's book i shout out to april dunford's book i shout out to april dunford's book obviously awesome she has a great obviously awesome she has a great obviously awesome she has a great framework in there for kind of mapping framework in there for kind of mapping framework in there for kind of mapping out out out you know different customer segments you know different customer segments you know different customer segments that could be using your product and that could be using your product and that could be using your product and ways to craft your positioning and ways to craft your positioning and ways to craft your positioning and messaging around that messaging around that messaging around that and if you have a really clear story and if you have a really clear story and if you have a really clear story there then it has a better chance of there then it has a better chance of there then it has a better chance of resonating with people otherwise things resonating with people otherwise things resonating with people otherwise things can get a little bit mired in the can get a little bit mired in the can get a little bit mired in the comment threads i've had this comment threads i've had this comment threads i've had this i've seen this happen before where i've seen this happen before where i've seen this happen before where people are confused or like what people are confused or like what people are confused or like what how is this different than major how is this different than major how is this different than major competitor x competitor x competitor x and for us that was because savvy cow's and for us that was because savvy cow's and for us that was because savvy cow's in a competitive market that was a big in a competitive market that was a big in a competitive market that was a big thing we made sure to have thing we made sure to have thing we made sure to have um competitor comparison pages ready to

um competitor comparison pages ready to um competitor comparison pages ready to go go go so if those questions came up we could so if those questions came up we could so if those questions came up we could just share it and kind of have a once just share it and kind of have a once just share it and kind of have a once and for all answer and for all answer and for all answer and uh and so once you have those things and uh and so once you have those things and uh and so once you have those things then it's a good time to think about then it's a good time to think about then it's a good time to think about posting a product on i have a question posting a product on i have a question posting a product on i have a question on this slide from tony from on this slide from tony from on this slide from tony from cloudforecast he says how big was your cloudforecast he says how big was your cloudforecast he says how big was your customer base customer base customer base that helped you launch on on product that helped you launch on on product that helped you launch on on product hunt so you know i'm i'm guessing how hunt so you know i'm i'm guessing how hunt so you know i'm i'm guessing how many many many paid and or free users did you have at paid and or free users did you have at paid and or free users did you have at that time and then how big was your that time and then how big was your that time and then how big was your pre-launch pre-launch pre-launch email list um yeah so i think the email list um yeah so i think the email list um yeah so i think the pre-launch email list was pre-launch email list was pre-launch email list was around a thousand people and around a thousand people and around a thousand people and i believe i had i should have this i believe i had i should have this i believe i had i should have this number written down but i think it was number written down but i think it was number written down but i think it was around around around 200 customers um using the product so 200 customers um using the product so 200 customers um using the product so a couple couple thousand in mrr and um a couple couple thousand in mrr and um a couple couple thousand in mrr and um and about a thousand people on the and about a thousand people on the and about a thousand people on the on the pre-launch list and so i had on the pre-launch list and so i had on the pre-launch list and so i had already marketed to that list already marketed to that list already marketed to that list obviously to when i opened it up in in obviously to when i opened it up in in obviously to when i opened it up in in september september september um but you know so only some of those um but you know so only some of those um but you know so only some of those had converted had converted had converted so um yeah that kind of gives you a so um yeah that kind of gives you a so um yeah that kind of gives you a sense so building momentum so you know it's so building momentum so you know it's it's it's it's pretty simple um the the the road map pretty simple um the the the road map pretty simple um the the the road map that we followed for this but basically that we followed for this but basically that we followed for this but basically about a week ahead we mentioned it on about a week ahead we mentioned it on about a week ahead we mentioned it on social media social media social media um i kind of do the build and public um i kind of do the build and public um i kind of do the build and public thing on twitter a bit and that's thing on twitter a bit and that's thing on twitter a bit and that's that is where my a lot of my customers that is where my a lot of my customers that is where my a lot of my customers right now you know founders and

right now you know founders and right now you know founders and and um people in the startup space are and um people in the startup space are and um people in the startup space are hanging out all the time so hanging out all the time so hanging out all the time so it happens to align pretty well with um it happens to align pretty well with um it happens to align pretty well with um with the savvy cal business with the savvy cal business with the savvy cal business so you know posted posted about it there so you know posted posted about it there so you know posted posted about it there to to let people know in advance to to let people know in advance to to let people know in advance and um sent an email to customers and and um sent an email to customers and and um sent an email to customers and the launch list letting them know the launch list letting them know the launch list letting them know and also um like rob was mentioning and also um like rob was mentioning and also um like rob was mentioning before you know the concentric circles before you know the concentric circles before you know the concentric circles reached out privately to people in my reached out privately to people in my reached out privately to people in my network to also give them a heads up network to also give them a heads up network to also give them a heads up um because that's that's kind of a group um because that's that's kind of a group um because that's that's kind of a group that you really will want to that you really will want to that you really will want to to deliberately recruit on launch day to to deliberately recruit on launch day to to deliberately recruit on launch day to uh to help you out uh to help you out uh to help you out and make sure that you're getting the and make sure that you're getting the and make sure that you're getting the initial the initial lift to get your initial the initial lift to get your initial the initial lift to get your to get your post uh going uh with some to get your post uh going uh with some to get your post uh going uh with some traction on product hunt traction on product hunt traction on product hunt and so really the goal here is just to and so really the goal here is just to and so really the goal here is just to just to let people know and let them just to let people know and let them just to let people know and let them know that you'll know that you'll know that you'll appreciate their support um of course appreciate their support um of course appreciate their support um of course you're not soliciting up votes you're not soliciting up votes you're not soliciting up votes because something you should need to be because something you should need to be because something you should need to be careful about we'll talk a little bit careful about we'll talk a little bit careful about we'll talk a little bit more about that but more about that but more about that but um but yeah just giving people a heads um but yeah just giving people a heads um but yeah just giving people a heads up all right so next we'll talk a little all right so next we'll talk a little bit about crafting your posts bit about crafting your posts bit about crafting your posts and this is some um some actual text and this is some um some actual text and this is some um some actual text that i used that i used that i used in in mind to give you a sentence so in in mind to give you a sentence so in in mind to give you a sentence so i'll say the name of your product and a i'll say the name of your product and a i'll say the name of your product and a tagline that tagline that tagline that something that could basically fit well something that could basically fit well something that could basically fit well as an as an h1 as an as an h1 as an as an h1 on your marketing site uh the on your marketing site uh the on your marketing site uh the description a little bit more description a little bit more description a little bit more uh but not too long uh for the website uh but not too long uh for the website uh but not too long uh for the website we created a specific landing page we created a specific landing page we created a specific landing page um just savvy telecom slash product hunt um just savvy telecom slash product hunt um just savvy telecom slash product hunt and i think i got a screenshot of that a

and i think i got a screenshot of that a and i think i got a screenshot of that a little bit later but little bit later but little bit later but basically a copy of our home page with a basically a copy of our home page with a basically a copy of our home page with a banner on it that said you know welcome banner on it that said you know welcome banner on it that said you know welcome product hunter just something a little product hunter just something a little product hunter just something a little bit personalized and that helped out bit personalized and that helped out bit personalized and that helped out with uh with kind of just tracking you with uh with kind of just tracking you with uh with kind of just tracking you know keep looking in know keep looking in know keep looking in analytics and seeing how many people had analytics and seeing how many people had analytics and seeing how many people had landed there first landed there first landed there first uh kind of it's just an easy way to get uh kind of it's just an easy way to get uh kind of it's just an easy way to get a sense for a sense for a sense for for how the listing is doing some people for how the listing is doing some people for how the listing is doing some people also like to give a also like to give a also like to give a a special discount or promotion you a special discount or promotion you a special discount or promotion you could obviously throw that on could obviously throw that on could obviously throw that on on that page as well we decided not to on that page as well we decided not to on that page as well we decided not to but but but i think that's certainly something you i think that's certainly something you i think that's certainly something you could consider could consider could consider i did record a brief video demo and i did record a brief video demo and i did record a brief video demo and um so basically you have to upload it to um so basically you have to upload it to um so basically you have to upload it to youtube and then product hunt allows you youtube and then product hunt allows you youtube and then product hunt allows you to to to paste in a youtube link and they feature paste in a youtube link and they feature paste in a youtube link and they feature that kind of as the first that kind of as the first that kind of as the first um the first thing that people see when um the first thing that people see when um the first thing that people see when they look at your post they look at your post they look at your post and it auto plays and so the kind of the and it auto plays and so the kind of the and it auto plays and so the kind of the approach we took was approach we took was approach we took was you know 60 to 60 to 90 seconds of you know 60 to 60 to 90 seconds of you know 60 to 60 to 90 seconds of you know a very personalized video for you know a very personalized video for you know a very personalized video for product hunt so like started out with me product hunt so like started out with me product hunt so like started out with me my sunscreen product on um my sunscreen product on um my sunscreen product on um thanks for checking out savvycal here thanks for checking out savvycal here thanks for checking out savvycal here are some of my favorite features of the are some of my favorite features of the are some of my favorite features of the product that i think you're really going product that i think you're really going product that i think you're really going to love to love to love and i just kind of highlighted some of and i just kind of highlighted some of and i just kind of highlighted some of the most um the most um the most um the most compelling features that i the most compelling features that i the most compelling features that i thought you know this this kind of thought you know this this kind of thought you know this this kind of community of people who are early community of people who are early community of people who are early adopter adopter adopter types would really appreciate and um types would really appreciate and um types would really appreciate and um and i think that really that really and i think that really that really and i think that really that really helped us get lift and then helped us get lift and then helped us get lift and then um that was pretty highly produced sorry um that was pretty highly produced sorry um that was pretty highly produced sorry yeah was that yeah was that yeah was that highly produced uh with music it was highly produced uh with music it was highly produced uh with music it was just kind of

just kind of just kind of it was not yeah so i just it was not yeah so i just it was not yeah so i just you know turned on screen turned on you know turned on screen turned on you know turned on screen turned on screen flow and uh had my little face in screen flow and uh had my little face in screen flow and uh had my little face in the corner the corner the corner and intentionally kept it like kind of and intentionally kept it like kind of and intentionally kept it like kind of low fidelity you know wanted it to feel low fidelity you know wanted it to feel low fidelity you know wanted it to feel um feel pretty personal i think that um feel pretty personal i think that um feel pretty personal i think that that tends to that tends to that tends to that was a piece of advice that i was that was a piece of advice that i was that was a piece of advice that i was given like doesn't have to be highly given like doesn't have to be highly given like doesn't have to be highly polished polished polished um in this case and so even you know you um in this case and so even you know you um in this case and so even you know you could even do a loom video could even do a loom video could even do a loom video um i happen to need a screencasting um i happen to need a screencasting um i happen to need a screencasting software but you know either one software but you know either one software but you know either one either one would work um either one would work um either one would work um yeah and then and then a handful of yeah and then and then a handful of yeah and then and then a handful of product screenshots that i sort of product screenshots that i sort of product screenshots that i sort of stylized a little bit stylized a little bit stylized a little bit but mostly just kind of demonstrating um but mostly just kind of demonstrating um but mostly just kind of demonstrating um some key parts of the product some key parts of the product some key parts of the product um you'll wanna pay attention to the um you'll wanna pay attention to the um you'll wanna pay attention to the to the sizing of i think it's 1270 by to the sizing of i think it's 1270 by to the sizing of i think it's 1270 by 760 pixels and that way they won't 760 pixels and that way they won't 760 pixels and that way they won't truncate truncate truncate or like clip off the edges of your of or like clip off the edges of your of or like clip off the edges of your of your images your images your images okay and then you also want to write okay and then you also want to write okay and then you also want to write kind of your first comment kind of your first comment kind of your first comment um from you as the maker and you want to um from you as the maker and you want to um from you as the maker and you want to post that post that post that um on launch day as soon as your post um on launch day as soon as your post um on launch day as soon as your post goes live you want to goes live you want to goes live you want to make sure to put that out there and make sure to put that out there and make sure to put that out there and ideally it kind of ideally it kind of ideally it kind of it'll get the most up votes just as it'll get the most up votes just as it'll get the most up votes just as being the the first comment from the being the the first comment from the being the the first comment from the maker maker maker and so that's sort of your message and so that's sort of your message and so that's sort of your message to see the discussion thread and it'll to see the discussion thread and it'll to see the discussion thread and it'll kind of be pinned there at the top kind of be pinned there at the top kind of be pinned there at the top and sort of the structure we followed and sort of the structure we followed and sort of the structure we followed was you know hey i'm derek founder was you know hey i'm derek founder was you know hey i'm derek founder savvycal savvycal savvycal you may know me from you know drip or

you may know me from you know drip or you may know me from you know drip or whatever just a little personal anecdote whatever just a little personal anecdote whatever just a little personal anecdote there there there and then kind of stating the problem and and then kind of stating the problem and and then kind of stating the problem and you want this to be kind of really tight you want this to be kind of really tight you want this to be kind of really tight copywriting so we used bullet points and copywriting so we used bullet points and copywriting so we used bullet points and and and and you know make it pretty skimmable um you know make it pretty skimmable um you know make it pretty skimmable um and then and then you know stating the and then and then you know stating the and then and then you know stating the solution and the call to action is let solution and the call to action is let solution and the call to action is let me know what you think me know what you think me know what you think and so you're just trying to be you know and so you're just trying to be you know and so you're just trying to be you know very very very um very open to people um very open to people um very open to people you know discussing and that's kind of you know discussing and that's kind of you know discussing and that's kind of the posture you want to have um the posture you want to have um the posture you want to have um on this to to encourage people to uh to on this to to encourage people to uh to on this to to encourage people to uh to drop a comment drop a comment drop a comment quick question derek from pablo quick question derek from pablo quick question derek from pablo fernandez i believe the answer is no but fernandez i believe the answer is no but fernandez i believe the answer is no but he said did you use he said did you use he said did you use product hunt ship and i had to google product hunt ship and i had to google product hunt ship and i had to google that because i didn't even know what it that because i didn't even know what it that because i didn't even know what it was was was it's like a yeah i don't know is it it's like a yeah i don't know is it it's like a yeah i don't know is it something you pay for i mean i was something you pay for i mean i was something you pay for i mean i was it's like you can enter your email and it's like you can enter your email and it's like you can enter your email and they'll it's it's widgets they'll it's it's widgets they'll it's it's widgets and stuff to help you get more traction and stuff to help you get more traction and stuff to help you get more traction with your a toolkit for makers to ship with your a toolkit for makers to ship with your a toolkit for makers to ship awesome products but i don't exactly awesome products but i don't exactly awesome products but i don't exactly understand what it is understand what it is understand what it is oh yeah i guess it is it's a monthly oh yeah i guess it is it's a monthly oh yeah i guess it is it's a monthly subscription so did you use that at all subscription so did you use that at all subscription so did you use that at all yeah i we did not so um so you see i yeah i we did not so um so you see i yeah i we did not so um so you see i think think think part of the ship thing is like those part of the ship thing is like those part of the ship thing is like those upcoming pages that people will post upcoming pages that people will post upcoming pages that people will post like as kind of a like as kind of a like as kind of a replacement for a pre-launch landing replacement for a pre-launch landing replacement for a pre-launch landing page or something um page or something um page or something um so one thing that i considered doing so one thing that i considered doing so one thing that i considered doing and um actually corey corey haynes who i and um actually corey corey haynes who i and um actually corey corey haynes who i work with on work with on work with on marketing stuff basically told me i marketing stuff basically told me i marketing stuff basically told me i didn't need to worry about this too much didn't need to worry about this too much didn't need to worry about this too much um um um but i was a little concerned that that but i was a little concerned that that but i was a little concerned that that my posting would get scooped you know my posting would get scooped you know my posting would get scooped you know that someone would that someone would that someone would would uh would post it before the day

would uh would post it before the day would uh would post it before the day that i that i that i officially plan to launch on product officially plan to launch on product officially plan to launch on product hunt which is always a risk because hunt which is always a risk because hunt which is always a risk because anybody can anybody can anybody can can just post any product that they want can just post any product that they want can just post any product that they want on there um on there um on there um and and i think that ship has something and and i think that ship has something and and i think that ship has something in it where you can technically like in it where you can technically like in it where you can technically like like lock it in and prevent someone from like lock it in and prevent someone from like lock it in and prevent someone from doing that doing that doing that um but corey's take on it was that you um but corey's take on it was that you um but corey's take on it was that you know the product on team is actually know the product on team is actually know the product on team is actually very very very um willing to work with people on this um willing to work with people on this um willing to work with people on this so like if someone does that and you so like if someone does that and you so like if someone does that and you were planning a launch coming up you were planning a launch coming up you were planning a launch coming up you could just kind of message them and say could just kind of message them and say could just kind of message them and say hey hey hey we're planning to launch it on this day we're planning to launch it on this day we're planning to launch it on this day can we can we take this post down for can we can we take this post down for can we can we take this post down for now now now and i think they're willing to work with and i think they're willing to work with and i think they're willing to work with you on that because ultimately they want you on that because ultimately they want you on that because ultimately they want they want you know you to have a big they want you know you to have a big they want you know you to have a big splash too it only splash too it only splash too it only benefits them to to have these really benefits them to to have these really benefits them to to have these really well executed launches on their platform well executed launches on their platform well executed launches on their platform and not and not and not you know catching makers um flat-footed you know catching makers um flat-footed you know catching makers um flat-footed so so yes we decided not to not to use so so yes we decided not to not to use so so yes we decided not to not to use any of that any of that any of that um ship stuff sounds good what's next sounds good what's next all right so just a quick uh big little all right so just a quick uh big little all right so just a quick uh big little screeny shot screeny shot screeny shot of uh of our listing uh so you can see of uh of our listing uh so you can see of uh of our listing uh so you can see that the that the that the demo video this is what shows and it's demo video this is what shows and it's demo video this is what shows and it's auto plays right when you see it auto plays right when you see it auto plays right when you see it so that'll be right there and then your so that'll be right there and then your so that'll be right there and then your product screenshots product screenshots product screenshots i have just kind of a little array of i have just kind of a little array of i have just kind of a little array of them here them here them here i just put little captions at the bottom i just put little captions at the bottom i just put little captions at the bottom seem to work seem to work seem to work pretty well and this is what our uh landing page and this is what our uh landing page looked like a little banner at the top

looked like a little banner at the top looked like a little banner at the top um kind of tweak the call to action a um kind of tweak the call to action a um kind of tweak the call to action a little bit to say you know claim your little bit to say you know claim your little bit to say you know claim your username to username to username to imply a little bit of just a little bit imply a little bit of just a little bit imply a little bit of just a little bit of fomo perhaps all right so leading up to um leading up all right so leading up to um leading up to your launch is kind of a pro tip to your launch is kind of a pro tip to your launch is kind of a pro tip um it's not absolutely necessary but um it's not absolutely necessary but um it's not absolutely necessary but it potentially is beneficial to recruit it potentially is beneficial to recruit it potentially is beneficial to recruit someone who has high reputation on someone who has high reputation on someone who has high reputation on product hunt to hunt your product hunt to hunt your product hunt to hunt your product for you and i think this used to product for you and i think this used to product for you and i think this used to be an even bigger factor in the past and be an even bigger factor in the past and be an even bigger factor in the past and you know this is one of those things you know this is one of those things you know this is one of those things where like where like where like the product on algorithm no one really the product on algorithm no one really the product on algorithm no one really knows on the outside what's going on knows on the outside what's going on knows on the outside what's going on entirely in there um but sometimes entirely in there um but sometimes entirely in there um but sometimes people do have people do have people do have have issues you know some like the have issues you know some like the have issues you know some like the product will be product will be product will be on there for a while and then just kind on there for a while and then just kind on there for a while and then just kind of get pulled off the main page for some of get pulled off the main page for some of get pulled off the main page for some weird reason and just weird reason and just weird reason and just weird things can happen sometimes so um weird things can happen sometimes so um weird things can happen sometimes so um so this is one of those things like it's so this is one of those things like it's so this is one of those things like it's it's not guaranteed to help but it it's not guaranteed to help but it it's not guaranteed to help but it definitely can't hurt definitely can't hurt definitely can't hurt um if you you know you ask someone like um if you you know you ask someone like um if you you know you ask someone like a like a heat and shaw he's very um a like a heat and shaw he's very um a like a heat and shaw he's very um he's a very helpful guy um and uh he he's a very helpful guy um and uh he he's a very helpful guy um and uh he agreed to post ours agreed to post ours agreed to post ours for us and um he's hunted probably for us and um he's hunted probably for us and um he's hunted probably thousands of products thousands of products thousands of products a point um and the nice thing is it can a point um and the nice thing is it can a point um and the nice thing is it can hunters can schedule i think a few hours hunters can schedule i think a few hours hunters can schedule i think a few hours in advance in advance in advance so they don't have to be too so they don't have to be too so they don't have to be too inconvenienced to like inconvenienced to like inconvenienced to like click the button right at midnight um click the button right at midnight um click the button right at midnight um for you for you for you did he have to post all of your assets did he have to post all of your assets did he have to post all of your assets did you have to send the video did you have to send the video did you have to send the video and all the images and everything to and all the images and everything to and all the images and everything to them in order to get that to work yep

them in order to get that to work yep them in order to get that to work yep yep oh wow okay so there is some work on yep oh wow okay so there is some work on yep oh wow okay so there is some work on the hunter's part the hunter's part the hunter's part there is yeah there's a little bit of there is yeah there's a little bit of there is yeah there's a little bit of work so make make their job easy you work so make make their job easy you work so make make their job easy you know that that stuff i outlined like all know that that stuff i outlined like all know that that stuff i outlined like all those those those um all those pieces of metadata you want um all those pieces of metadata you want um all those pieces of metadata you want to make sure to have it you know very to make sure to have it you know very to make sure to have it you know very easily copy and pasteable for your easily copy and pasteable for your easily copy and pasteable for your hunter um hunter um hunter um and so i think we maybe had like a and so i think we maybe had like a and so i think we maybe had like a little dropbox folder or little dropbox folder or little dropbox folder or like a google drive folder or something like a google drive folder or something like a google drive folder or something that had a dock with all that that had a dock with all that that had a dock with all that information information information and you know all of the images named one and you know all of the images named one and you know all of the images named one two three four five so they you know two three four five so they you know two three four five so they you know what order to post them in and what order to post them in and what order to post them in and uh yeah make their make their job easy uh yeah make their make their job easy uh yeah make their make their job easy for them but they do have to do a little for them but they do have to do a little for them but they do have to do a little bit of legwork on that bit of legwork on that bit of legwork on that another question from an audience member another question from an audience member another question from an audience member is did you already have a relationship is did you already have a relationship is did you already have a relationship with your hunter with your hunter with your hunter or did you reach out to him just for or did you reach out to him just for or did you reach out to him just for this launch yeah so i um i kind of heaton shah yeah so i um i kind of heaton shah is in the tiny seed mentor network and is in the tiny seed mentor network and is in the tiny seed mentor network and actually corey had a relationship with actually corey had a relationship with actually corey had a relationship with him as well him as well him as well um and corey did the did the outreach um and corey did the did the outreach um and corey did the did the outreach for me so for me so for me so um you know i'm i'm not gonna um you know i'm i'm not gonna um you know i'm i'm not gonna say that i'll volunteer he to uh to say that i'll volunteer he to uh to say that i'll volunteer he to uh to launch anyone's launch anyone's launch anyone's product but i think he's he's a product but i think he's he's a product but i think he's he's a particularly helpful guy and i think a particularly helpful guy and i think a particularly helpful guy and i think a lot of the the kind of lot of the the kind of lot of the the kind of people who do a lot of posting on people who do a lot of posting on people who do a lot of posting on product hunt are um product hunt are um product hunt are um generally speaking uh very willing to generally speaking uh very willing to generally speaking uh very willing to help um if a help um if a help um if a if a founder kind of cold reaches out to if a founder kind of cold reaches out to if a founder kind of cold reaches out to them and and uh them and and uh them and and uh you know makes a good first impression you know makes a good first impression you know makes a good first impression yeah and microconf itself yeah and microconf itself yeah and microconf itself is a connector right because i know when is a connector right because i know when is a connector right because i know when folks reach out to patrick mckenzie or

folks reach out to patrick mckenzie or folks reach out to patrick mckenzie or hayden shaw hayden shaw hayden shaw or steli efti or jason cohen or i mean or steli efti or jason cohen or i mean or steli efti or jason cohen or i mean the list is on and on you look at pretty the list is on and on you look at pretty the list is on and on you look at pretty much any microconf speaker much any microconf speaker much any microconf speaker if you say i attended microconf i've if you say i attended microconf i've if you say i attended microconf i've seen your talks um seen your talks um seen your talks um and and can you give me advice or can and and can you give me advice or can and and can you give me advice or can you hunt my product or can you know can you hunt my product or can you know can you hunt my product or can you know can you do whatever yeah you do whatever yeah you do whatever yeah they are usually quite willing to do it they are usually quite willing to do it they are usually quite willing to do it because the the community is because the the community is because the the community is is so strong so i would use that as a um is so strong so i would use that as a um is so strong so i would use that as a um just as a point of connection is all it just as a point of connection is all it just as a point of connection is all it is right it's like oh i you know i is right it's like oh i you know i is right it's like oh i you know i i'm in the community and so are you so i'm in the community and so are you so i'm in the community and so are you so awesome awesome awesome yep what's next cool so let's talk a yep what's next cool so let's talk a yep what's next cool so let's talk a little about launch day little about launch day little about launch day so a couple hours before and and so so a couple hours before and and so so a couple hours before and and so launch day officially starts by the way launch day officially starts by the way launch day officially starts by the way at at at midnight pacific time that's when midnight pacific time that's when midnight pacific time that's when product deems it's the next day product deems it's the next day product deems it's the next day and so to increase your chances of and so to increase your chances of and so to increase your chances of accumulating the most up votes you want accumulating the most up votes you want accumulating the most up votes you want to post to post to post you know right at midnight um and so you know right at midnight um and so you know right at midnight um and so a couple hours before that that midnight a couple hours before that that midnight a couple hours before that that midnight time you want to time you want to time you want to make sure to to announce it on social make sure to to announce it on social make sure to to announce it on social channels hey this is channels hey this is channels hey this is this is coming and uh give people a this is coming and uh give people a this is coming and uh give people a little bit of anticipation there little bit of anticipation there little bit of anticipation there and then you know right at midnight some and then you know right at midnight some and then you know right at midnight some it's product hunt and like i said you it's product hunt and like i said you it's product hunt and like i said you the hunter can whether it's you hunting the hunter can whether it's you hunting the hunter can whether it's you hunting or someone else on your behalf you can or someone else on your behalf you can or someone else on your behalf you can should be able to schedule that in the should be able to schedule that in the should be able to schedule that in the product interface a couple hours in product interface a couple hours in product interface a couple hours in advance advance advance i kind of was on the fence on whether i i kind of was on the fence on whether i i kind of was on the fence on whether i was going to stay up in the middle of was going to stay up in the middle of was going to stay up in the middle of night because this is night because this is night because this is 2 2 a.m central time 2 2 a.m central time 2 2 a.m central time and i think my internal clock naturally and i think my internal clock naturally and i think my internal clock naturally woke me up woke me up woke me up i was asleep for a few hours before that

i was asleep for a few hours before that i was asleep for a few hours before that and um and um and um [Music] [Music] [Music] and so yeah it's it's an exciting time and so yeah it's it's an exciting time and so yeah it's it's an exciting time you know when it goes live and you know when it goes live and you know when it goes live and usually i saw a little bump in um usually i saw a little bump in um usually i saw a little bump in um in comments and upvotes and um in comments and upvotes and um in comments and upvotes and um definitely definitely definitely spent spend about an hour so um tending spent spend about an hour so um tending spent spend about an hour so um tending to that thread before catching a few to that thread before catching a few to that thread before catching a few more hours of sleep more hours of sleep more hours of sleep um but yeah so submit submit to product um but yeah so submit submit to product um but yeah so submit submit to product hunt hunt hunt um schedule an email announcement to um schedule an email announcement to um schedule an email announcement to to your customers launch list post i to your customers launch list post i to your customers launch list post i think indie hackers think indie hackers think indie hackers has a specific like product hunt has a specific like product hunt has a specific like product hunt category so you can you can announce to category so you can you can announce to category so you can you can announce to the community there the community there the community there uh microcom connect is a great place uh microcom connect is a great place uh microcom connect is a great place right any any slack communities that right any any slack communities that right any any slack communities that you're in you're in you're in like that we like that we like that we kind of just tried to make it anywhere kind of just tried to make it anywhere kind of just tried to make it anywhere where you could find me where you could find me where you could find me um all all roads pointed to that post um all all roads pointed to that post um all all roads pointed to that post for the day so i changed all my social for the day so i changed all my social for the day so i changed all my social bios bios bios um and just tried to try to drive um and just tried to try to drive um and just tried to try to drive everyone straight to that post out of everyone straight to that post out of everyone straight to that post out of linking directly to the savvy cal linking directly to the savvy cal linking directly to the savvy cal website website website you know driving everyone there and um you know driving everyone there and um you know driving everyone there and um yeah so i can show you this is the this yeah so i can show you this is the this yeah so i can show you this is the this is the tweet that we sent oops oops i think i double advanced let's see oh i think i double advanced let's see oh i think i double advanced let's see oh that's weird slides not in there that's okay so i have a couple that's okay so i have a couple screenshots screenshots screenshots yeah a couple screenshots of the the yeah a couple screenshots of the the yeah a couple screenshots of the the tweet and the email that went out tweet and the email that went out tweet and the email that went out and i'll um i can post this uh this deck and i'll um i can post this uh this deck and i'll um i can post this uh this deck in the in the slack channel or wherever in the in the slack channel or wherever in the in the slack channel or wherever it's best to put it so you can

it's best to put it so you can it's best to put it so you can you can kind of see that uh that content you can kind of see that uh that content you can kind of see that uh that content all right so um you know early morning all right so um you know early morning all right so um you know early morning so as so as so as a couple hours into your launch um it's a couple hours into your launch um it's a couple hours into your launch um it's good to good to good to work your concentric circles a bit and work your concentric circles a bit and work your concentric circles a bit and uh privately message your friends uh privately message your friends uh privately message your friends and this is where things can be a little and this is where things can be a little and this is where things can be a little more you know as long as it's in private more you know as long as it's in private more you know as long as it's in private you can be a little more direct about you can be a little more direct about you can be a little more direct about your ask your ask your ask so of course you're you're asking for an so of course you're you're asking for an so of course you're you're asking for an upvote upvote upvote um it's good to have people um it's good to have people um it's good to have people you know write leave comments there and you know write leave comments there and you know write leave comments there and leave reviews so especially if they're a leave reviews so especially if they're a leave reviews so especially if they're a customer customer customer and and outline some pros and cons and and outline some pros and cons and and outline some pros and cons people people people can get a little skeptical if everything can get a little skeptical if everything can get a little skeptical if everything is positive all the time so it's kind of is positive all the time so it's kind of is positive all the time so it's kind of good to get a nice balance of like good to get a nice balance of like good to get a nice balance of like i love this tool because of this and i love this tool because of this and i love this tool because of this and maybe the tools not so good for you if maybe the tools not so good for you if maybe the tools not so good for you if you're you're you're if you're this then you know to to help if you're this then you know to to help if you're this then you know to to help people um people um people um get a sense for for why they should care get a sense for for why they should care get a sense for for why they should care about this product make their job easy about this product make their job easy about this product make their job easy um leaving comments up voting comments um leaving comments up voting comments um leaving comments up voting comments and marking things is helpful and marking things is helpful and marking things is helpful um is just it just helps helps the whole um is just it just helps helps the whole um is just it just helps helps the whole post get lift post get lift post get lift and um and of course reshares uh we and um and of course reshares uh we and um and of course reshares uh we shares throughout the day shares throughout the day shares throughout the day and so you know you as the yeah go ahead and so you know you as the yeah go ahead and so you know you as the yeah go ahead i was gonna say um upvote you can of i was gonna say um upvote you can of i was gonna say um upvote you can of course ask for uploads it depends on how course ask for uploads it depends on how course ask for uploads it depends on how you want to you want to you want to uh how you want to tackle it i know uh how you want to tackle it i know uh how you want to tackle it i know product says please don't ask for product says please don't ask for product says please don't ask for upvotes in public upvotes in public upvotes in public ask for support and that's there yep ask for support and that's there yep ask for support and that's there yep exactly exactly exactly you can text you know if you're just you can text you know if you're just you can text you know if you're just asking for updates and technically maybe asking for updates and technically maybe asking for updates and technically maybe you're gaming the system so

you're gaming the system so you're gaming the system so you have to use your own internal you have to use your own internal you have to use your own internal judgment of hey if i'm going to if i'm judgment of hey if i'm going to if i'm judgment of hey if i'm going to if i'm going to be in a private slot channel going to be in a private slot channel going to be in a private slot channel and i'm going to message 10 of my people and i'm going to message 10 of my people and i'm going to message 10 of my people do you do you say hey do you do you say hey do you do you say hey you'd use your support here do you you'd use your support here do you you'd use your support here do you specifically say i could use upvotes specifically say i could use upvotes specifically say i could use upvotes it's it's it's you know you just again you have to go you know you just again you have to go you know you just again you have to go with what you feel comfortable with with what you feel comfortable with with what you feel comfortable with yep yep and i don't i kind of doubt yep yep and i don't i kind of doubt yep yep and i don't i kind of doubt anyone at anyone at anyone at that product hunt would would know or that product hunt would would know or that product hunt would would know or fault you for fault you for fault you for for doing you know a small limited for doing you know a small limited for doing you know a small limited outreach to your own friends i mean outreach to your own friends i mean outreach to your own friends i mean that's kind of a that's kind of a that's kind of a that's a given that that's going to that's a given that that's going to that's a given that that's going to happen but you definitely don't want to happen but you definitely don't want to happen but you definitely don't want to go to go to go to go too crazy with it um you know keep go too crazy with it um you know keep go too crazy with it um you know keep keep that height keep that height keep that height people know people know how to show you people know people know how to show you people know people know how to show you support so you can be support so you can be support so you can be you don't have to be too specific to to you don't have to be too specific to to you don't have to be too specific to to violate uh you know violate uh you know violate uh you know any any terms or anything like that um any any terms or anything like that um any any terms or anything like that um so yeah and then the biggest thing you so yeah and then the biggest thing you so yeah and then the biggest thing you can do is just you know throughout the can do is just you know throughout the can do is just you know throughout the day plan to not really get anything else day plan to not really get anything else day plan to not really get anything else done that day done that day done that day you know you stay engaged in the comment you know you stay engaged in the comment you know you stay engaged in the comment thread um thread um thread um you know people may people may have you know people may people may have you know people may people may have random questions that technically are random questions that technically are random questions that technically are already answered other places but just already answered other places but just already answered other places but just you know be uh be very kind and helpful you know be uh be very kind and helpful you know be uh be very kind and helpful and and show that you're not just you're and and show that you're not just you're and and show that you're not just you're not just dropping this over here and not just dropping this over here and not just dropping this over here and expecting people to to show you support expecting people to to show you support expecting people to to show you support without you without you without you engaging with them so just just be engaging with them so just just be engaging with them so just just be present so yes just a couple of do's and don'ts so yes just a couple of do's and don'ts do make noise about your post do make noise about your post do make noise about your post on throughout the day so i we kind of on throughout the day so i we kind of on throughout the day so i we kind of had a loose had a loose had a loose plan of of you know at a couple points plan of of you know at a couple points plan of of you know at a couple points throughout the day i was going to throughout the day i was going to throughout the day i was going to post some tweet threads about you know

post some tweet threads about you know post some tweet threads about you know hey here's hey here's hey here's we're on product you know just kind of we're on product you know just kind of we're on product you know just kind of mentioning that and then you know let's mentioning that and then you know let's mentioning that and then you know let's let's here's a little comparison between let's here's a little comparison between let's here's a little comparison between us and our major competitor us and our major competitor us and our major competitor or here's kind of the story the launch or here's kind of the story the launch or here's kind of the story the launch timeline of how we got to this place so timeline of how we got to this place so timeline of how we got to this place so just kind of just kind of just kind of you know um trying to keep it in front you know um trying to keep it in front you know um trying to keep it in front of people's radar of people's radar of people's radar not in a spammy way but just just you not in a spammy way but just just you not in a spammy way but just just you know know know um so that you're kind of having your um so that you're kind of having your um so that you're kind of having your day in in the spotlight day in in the spotlight day in in the spotlight on on any social channels where where on on any social channels where where on on any social channels where where people might be following you people might be following you people might be following you as well and yes as well and yes as well and yes don't uh again don't publicly solicit up don't uh again don't publicly solicit up don't uh again don't publicly solicit up votes votes votes and definitely don't buy up votes uh i and definitely don't buy up votes uh i and definitely don't buy up votes uh i think there's think there's think there's there was some interesting uh activity there was some interesting uh activity there was some interesting uh activity on some posts on some posts on some posts uh that that were on the same day uh as uh that that were on the same day uh as uh that that were on the same day uh as mine mine mine and uh where they were adding something and uh where they were adding something and uh where they were adding something like 100 votes like 100 votes like 100 votes an hour or something like that and it an hour or something like that and it an hour or something like that and it was i think something sketchy was going was i think something sketchy was going was i think something sketchy was going on but on but on but what actually interesting anecdote about what actually interesting anecdote about what actually interesting anecdote about that um that um that um later on um about a week later i think later on um about a week later i think later on um about a week later i think product hunt product hunt product hunt goes through and kind of calls any votes goes through and kind of calls any votes goes through and kind of calls any votes that were that were that were from bots or or potentially purchased from bots or or potentially purchased from bots or or potentially purchased and um and so you will see sometimes and um and so you will see sometimes and um and so you will see sometimes your vote counts get readjusted as your vote counts get readjusted as your vote counts get readjusted as as they do uh do kind of their cleanup as they do uh do kind of their cleanup as they do uh do kind of their cleanup in the background in the background in the background so all right all right so all right all right so post launch um obviously thank your post launch um obviously thank your post launch um obviously thank your supporters for helping out supporters for helping out supporters for helping out um you can add your nice slick little

um you can add your nice slick little um you can add your nice slick little product hunt badge product hunt badge product hunt badge um if you're if it's achieved the kind um if you're if it's achieved the kind um if you're if it's achieved the kind of success that you want to of success that you want to of success that you want to um that you feel like would be helpful um that you feel like would be helpful um that you feel like would be helpful to to to to show to people um so we threw this in to show to people um so we threw this in to show to people um so we threw this in our footer a little featured on product our footer a little featured on product our footer a little featured on product hunt badge with our hunt badge with our hunt badge with our account um and then we decided to add account um and then we decided to add account um and then we decided to add this little ps line to an onboarding this little ps line to an onboarding this little ps line to an onboarding email email email that goes out when someone signs up for that goes out when someone signs up for that goes out when someone signs up for the product first the product first the product first and because we we end up with 200 and and because we we end up with 200 and and because we we end up with 200 and something something something comments there it actually became a nice comments there it actually became a nice comments there it actually became a nice repository of social proof repository of social proof repository of social proof and people kind of um sharing their and people kind of um sharing their and people kind of um sharing their experiences using the product experiences using the product experiences using the product and and so similar to like you know and and so similar to like you know and and so similar to like you know those review sites those review sites those review sites um you know your product tent post can um you know your product tent post can um you know your product tent post can be a nice kind of be a nice kind of be a nice kind of repository of that and the nice thing is repository of that and the nice thing is repository of that and the nice thing is people will continue to upvote over time people will continue to upvote over time people will continue to upvote over time and that helps with with some of these and that helps with with some of these and that helps with with some of these distinctions like uh you know number one distinctions like uh you know number one distinctions like uh you know number one of the week number one of the month of the week number one of the month of the week number one of the month or or number whatever you know but it or or number whatever you know but it or or number whatever you know but it helps you helps you continue to rise in helps you helps you continue to rise in helps you helps you continue to rise in the ranks even past your the ranks even past your the ranks even past your your day in the spotlight two thousand votes man that's impressive two thousand votes man that's impressive that's a lot that's a lot that's a lot yeah yeah i i like i said yeah yeah i i like i said yeah yeah i i like i said totally blown away by that awesome totally blown away by that awesome totally blown away by that awesome we have a lot of questions coming in i we have a lot of questions coming in i we have a lot of questions coming in i think i have probably three or four more think i have probably three or four more think i have probably three or four more but i do want to hold off are you you but i do want to hold off are you you but i do want to hold off are you you just have a couple more slides just have a couple more slides just have a couple more slides just a couple more yep cool why don't we just a couple more yep cool why don't we just a couple more yep cool why don't we finish these out and then i'll start finish these out and then i'll start finish these out and then i'll start digging in i mean i think there's at digging in i mean i think there's at digging in i mean i think there's at least least least maybe somewhere between three and five maybe somewhere between three and five maybe somewhere between three and five questions that we can kind of start questions that we can kind of start questions that we can kind of start cranking through and other folks feel cranking through and other folks feel cranking through and other folks feel free to uh free to uh free to uh to adam i know you know we're going a to adam i know you know we're going a to adam i know you know we're going a little long we obviously started late

little long we obviously started late little long we obviously started late um but in addition uh the you know one um but in addition uh the you know one um but in addition uh the you know one of the beauties of doing this live is of the beauties of doing this live is of the beauties of doing this live is that the questions are coming in and i'd that the questions are coming in and i'd that the questions are coming in and i'd love to be able to uh to go through love to be able to uh to go through love to be able to uh to go through those so those so those so keep going with this and then and i'll keep going with this and then and i'll keep going with this and then and i'll pop back in a couple minutes pop back in a couple minutes pop back in a couple minutes cool sounds good yeah so another thing cool sounds good yeah so another thing cool sounds good yeah so another thing that happened that happened that happened um to us is you know we um to us is you know we um to us is you know we we did really well on our day of we we did really well on our day of we we did really well on our day of we achieved the number two spot achieved the number two spot achieved the number two spot and what that meant was um we were and what that meant was um we were and what that meant was um we were selected to be featured in the selected to be featured in the selected to be featured in the newsletter newsletter newsletter um and so you know this is again one of um and so you know this is again one of um and so you know this is again one of those things completely beyond your those things completely beyond your those things completely beyond your control control control it's it's kind of the editorial staff at it's it's kind of the editorial staff at it's it's kind of the editorial staff at product hunt that makes these decisions product hunt that makes these decisions product hunt that makes these decisions um but we basically got notified like um but we basically got notified like um but we basically got notified like hey we're gonna we're gonna put you as hey we're gonna we're gonna put you as hey we're gonna we're gonna put you as the feature in the feature in the feature in in the newsletter and this ended up in the newsletter and this ended up in the newsletter and this ended up driving driving driving uh two times the amount of traffic as uh two times the amount of traffic as uh two times the amount of traffic as the initial launch day the initial launch day the initial launch day so that was that turned out to be you so that was that turned out to be you so that was that turned out to be you know kind of the real prize of the know kind of the real prize of the know kind of the real prize of the product hunt launch was product hunt launch was product hunt launch was was the newsletter feature because i was the newsletter feature because i was the newsletter feature because i think their list is i don't know three think their list is i don't know three think their list is i don't know three hundred thousand hundred thousand hundred thousand four hundred thousand like that um and four hundred thousand like that um and four hundred thousand like that um and so so so that goes to show the power of email um that goes to show the power of email um that goes to show the power of email um unfortunately is one of those things unfortunately is one of those things unfortunately is one of those things that you have very little control over that you have very little control over that you have very little control over but but but um but do be prepared um so um but do be prepared um so um but do be prepared um so that was the other thing you know tons that was the other thing you know tons that was the other thing you know tons of uh of uh of uh tons of support emails came in tons of support emails came in tons of support emails came in i kind of had a question a few questions i kind of had a question a few questions i kind of had a question a few questions in the initial onboarding email that in the initial onboarding email that in the initial onboarding email that goes out like hey how'd you hear about goes out like hey how'd you hear about goes out like hey how'd you hear about us and us and us and and why did you sign up and um and why did you sign up and um and why did you sign up and um definitely a lot of people took me up on definitely a lot of people took me up on definitely a lot of people took me up on that so i think i fielded that so i think i fielded that so i think i fielded uh somewhere around a thousand

uh somewhere around a thousand uh somewhere around a thousand emails in the month of january just um emails in the month of january just um emails in the month of january just um as a result of as a result of as a result of the product on launch that shows you the the product on launch that shows you the the product on launch that shows you the here the traffic here the traffic here the traffic um on the seventh was launch day and um on the seventh was launch day and um on the seventh was launch day and then the eighth was newsletter day then the eighth was newsletter day then the eighth was newsletter day that's uniques versus page views there oh it's going to double it's going to oh it's going to double it's going to double advance yeah back to the first double advance yeah back to the first double advance yeah back to the first slide slide slide can i wrap around let's see if i can do can i wrap around let's see if i can do can i wrap around let's see if i can do this yeah this yeah this yeah show must go on this is the best about show must go on this is the best about show must go on this is the best about live i can't wait live i can't wait live i can't wait i'm waiting for the dog to bark at the i'm waiting for the dog to bark at the i'm waiting for the dog to bark at the ups person i'm waiting for ups person i'm waiting for ups person i'm waiting for another kid to crawl in army style under another kid to crawl in army style under another kid to crawl in army style under the camera the camera the camera so you just want your last slide so you just want your last slide so you just want your last slide basically yeah basically yeah basically yeah yeah it's okay it's not it's not a big yeah it's okay it's not it's not a big yeah it's okay it's not it's not a big deal basically deal basically deal basically the last site is a thank you slide and the last site is a thank you slide and the last site is a thank you slide and before that are my two parting thoughts before that are my two parting thoughts before that are my two parting thoughts which are which are which are enjoy your time in the spotlight but enjoy your time in the spotlight but enjoy your time in the spotlight but also make sure to manage your also make sure to manage your also make sure to manage your expectations and expectations and expectations and and if it doesn't if it doesn't pop off and if it doesn't if it doesn't pop off and if it doesn't if it doesn't pop off like the savikow launch did like the savikow launch did like the savikow launch did it's not necessarily your fault and uh it's not necessarily your fault and uh it's not necessarily your fault and uh you know you know you know just uh all you can do is is your best just uh all you can do is is your best just uh all you can do is is your best at at at trying to set yourself up for success trying to set yourself up for success trying to set yourself up for success and um and just treat it like an and um and just treat it like an and um and just treat it like an experiment experiment experiment awesome and obviously this is one of awesome and obviously this is one of awesome and obviously this is one of those things i was talking about earlier those things i was talking about earlier those things i was talking about earlier that that that they don't scale but to to get 4k mrr they don't scale but to to get 4k mrr they don't scale but to to get 4k mrr right off the bat it's pretty pretty right off the bat it's pretty pretty right off the bat it's pretty pretty sweet

sweet sweet all right so i i know we're running all right so i i know we're running all right so i i know we're running along i want to answer all these along i want to answer all these along i want to answer all these questions so questions so questions so um obviously if you have to to um obviously if you have to to um obviously if you have to to if you have a prior engagement you have if you have a prior engagement you have if you have a prior engagement you have to leave um this will to leave um this will to leave um this will be your video will be available to you be your video will be available to you be your video will be available to you as a microcomp remote ticket holder as a microcomp remote ticket holder as a microcomp remote ticket holder but let's dive into these questions but let's dive into these questions but let's dive into these questions circus that's a great it's a great story circus that's a great it's a great story circus that's a great it's a great story and i love how you set expectations of and i love how you set expectations of and i love how you set expectations of like hey this isn't gonna happen for like hey this isn't gonna happen for like hey this isn't gonna happen for everyone everyone everyone but this is what happens when things go but this is what happens when things go but this is what happens when things go really right i mean i think that's what really right i mean i think that's what really right i mean i think that's what i'll say is like you did a lot of things i'll say is like you did a lot of things i'll say is like you did a lot of things right yeah and you got a little lucky right yeah and you got a little lucky right yeah and you got a little lucky right there was there was both aspects right there was there was both aspects right there was there was both aspects to it because you can do everything to it because you can do everything to it because you can do everything right and get right and get right and get 50 votes you can get a little lucky and 50 votes you can get a little lucky and 50 votes you can get a little lucky and get you know 2 000 but you you did both get you know 2 000 but you you did both get you know 2 000 but you you did both um question from uh chris engelhart um question from uh chris engelhart um question from uh chris engelhart he said what do you know your churn for he said what do you know your churn for he said what do you know your churn for the product hunt the product hunt the product hunt cohort compared to your average turin cohort compared to your average turin cohort compared to your average turin rate do you know how many dropped off rate do you know how many dropped off rate do you know how many dropped off after the first month after the first month after the first month even even at the ballpark that's a great even even at the ballpark that's a great even even at the ballpark that's a great question actually and question actually and question actually and and it's something that um and it's something that um and it's something that um i didn't have a great sense before even i didn't have a great sense before even i didn't have a great sense before even though we had launched and we had though we had launched and we had though we had launched and we had you know several hundred customers like you know several hundred customers like you know several hundred customers like i mentioned um the churn i mentioned um the churn i mentioned um the churn pre-product hunt was effectively zero pre-product hunt was effectively zero pre-product hunt was effectively zero like it was very very small like it was very very small like it was very very small and that's that's one of those artifacts and that's that's one of those artifacts and that's that's one of those artifacts of of of of of of early stage sas where you have mostly early stage sas where you have mostly early stage sas where you have mostly people who are a super great fit or from people who are a super great fit or from people who are a super great fit or from your kind of personal network and your kind of personal network and your kind of personal network and they're just very unlikely to churn they're just very unlikely to churn they're just very unlikely to churn and uh you know that doesn't last and uh you know that doesn't last and uh you know that doesn't last forever right so forever right so forever right so so i didn't have a good sense of what my so i didn't have a good sense of what my so i didn't have a good sense of what my actual churn rate was gonna be actual churn rate was gonna be actual churn rate was gonna be for the particular market segment that i for the particular market segment that i for the particular market segment that i was was was targeting but um you know that was sort targeting but um you know that was sort targeting but um you know that was sort of anxiously awaiting for the month of anxiously awaiting for the month of anxiously awaiting for the month following following following product hunt and churn was decently high

product hunt and churn was decently high product hunt and churn was decently high i think we i think we i think we i think we had around 12 um i think we had around 12 um i think we had around 12 um for that initial month and things have for that initial month and things have for that initial month and things have started to taper off a bit we're below started to taper off a bit we're below started to taper off a bit we're below 10 10 10 right now but it definitely is still right now but it definitely is still right now but it definitely is still higher than i would want it to be higher than i would want it to be higher than i would want it to be and so i'm kind of i'm keeping an eye on and so i'm kind of i'm keeping an eye on and so i'm kind of i'm keeping an eye on it and thinking about it and thinking about it and thinking about uh you know potentially tackling that uh you know potentially tackling that uh you know potentially tackling that weighing that against adding more weighing that against adding more weighing that against adding more features that a bunch of people are features that a bunch of people are features that a bunch of people are requesting you know requesting you know requesting you know wearing many hats but i am i'm curious wearing many hats but i am i'm curious wearing many hats but i am i'm curious to see how long this to see how long this to see how long this um you know if churn is going to drop um you know if churn is going to drop um you know if churn is going to drop off as kind of we get further away from off as kind of we get further away from off as kind of we get further away from the product hunt the product hunt the product hunt reverberation um from launch but uh time reverberation um from launch but uh time reverberation um from launch but uh time will tell will tell will tell very nice and santiago asks do you very nice and santiago asks do you very nice and santiago asks do you would you consider uh launching but i would you consider uh launching but i would you consider uh launching but i think it means you know submitting to think it means you know submitting to think it means you know submitting to product hunt product hunt product hunt again after a major integration or a again after a major integration or a again after a major integration or a major feature like let's say you major feature like let's say you major feature like let's say you integrate with zapier or you add just a integrate with zapier or you add just a integrate with zapier or you add just a huge huge huge you know member drip workflows right you know member drip workflows right you know member drip workflows right where it's like this really changes the where it's like this really changes the where it's like this really changes the app app app would you uh consider submitting to would you uh consider submitting to would you uh consider submitting to product 10 again at that point product 10 again at that point product 10 again at that point i definitely would yeah i think i think i definitely would yeah i think i think i definitely would yeah i think i think there is such thing as as too much there is such thing as as too much there is such thing as as too much um and corey had some experience with um and corey had some experience with um and corey had some experience with this actually this actually this actually um because he's formerly at bear metrics um because he's formerly at bear metrics um because he's formerly at bear metrics and i think for a while they were and i think for a while they were and i think for a while they were they were really kind of pushing hard on they were really kind of pushing hard on they were really kind of pushing hard on this every major feature they would do this every major feature they would do this every major feature they would do kind of a product on launch kind of a product on launch kind of a product on launch and you do end up kind of you can end up and you do end up kind of you can end up and you do end up kind of you can end up over taxing over taxing over taxing that channel a little bit and that channel a little bit and that channel a little bit and and i think product hunt doesn't want to

and i think product hunt doesn't want to and i think product hunt doesn't want to see see see too many small features being being like too many small features being being like too many small features being being like promoted there you know but i think if promoted there you know but i think if promoted there you know but i think if it's something really big and meaningful it's something really big and meaningful it's something really big and meaningful like like like i'm building an outlet integration right i'm building an outlet integration right i'm building an outlet integration right now savvy cal which is gonna now savvy cal which is gonna now savvy cal which is gonna really open up you know at least 2x the really open up you know at least 2x the really open up you know at least 2x the addressable market that we have addressable market that we have addressable market that we have uh because this is another calendar uh because this is another calendar uh because this is another calendar integration i think that potentially integration i think that potentially integration i think that potentially could be a good one to um could be a good one to um could be a good one to um to try to craft a launch around so yeah to try to craft a launch around so yeah to try to craft a launch around so yeah i'm definitely planning to experiment i'm definitely planning to experiment i'm definitely planning to experiment um more and probably not more than a um more and probably not more than a um more and probably not more than a couple times a year at most um couple times a year at most um couple times a year at most um for this kind of thing so i'm thinking for this kind of thing so i'm thinking for this kind of thing so i'm thinking about it yeah give it and given how much about it yeah give it and given how much about it yeah give it and given how much effort it is i do think it's something effort it is i do think it's something effort it is i do think it's something that you want to use that you want to use that you want to use use sparingly next question would you use sparingly next question would you use sparingly next question would you say product hunt a product hunt launch say product hunt a product hunt launch say product hunt a product hunt launch is better suited for software products is better suited for software products is better suited for software products built for wide built for wide built for wide audiences do you think it would work for audiences do you think it would work for audiences do you think it would work for software serving a niche software serving a niche software serving a niche market yeah i mean my sense is that market yeah i mean my sense is that market yeah i mean my sense is that it definitely because it's just a very it definitely because it's just a very it definitely because it's just a very um undifferentiated set of um undifferentiated set of um undifferentiated set of people like it's a it's a very broad people like it's a it's a very broad people like it's a it's a very broad group so the more broadly appealing your group so the more broadly appealing your group so the more broadly appealing your product is product is product is the better chance it's going to resonate the better chance it's going to resonate the better chance it's going to resonate with with more people just that just with with more people just that just with with more people just that just logically makes sense you know so i logically makes sense you know so i logically makes sense you know so i think if you're building a think if you're building a think if you're building a uh software for construction contractors uh software for construction contractors uh software for construction contractors countertop installers whatever like how countertop installers whatever like how countertop installers whatever like how many of those people are going to be on many of those people are going to be on many of those people are going to be on product hunt very few compared to product hunt very few compared to product hunt very few compared to you know the the people who are in the you know the the people who are in the you know the the people who are in the market for a more general purpose market for a more general purpose market for a more general purpose scheduling tool for example scheduling tool for example scheduling tool for example so yeah i think i think your mileage so yeah i think i think your mileage so yeah i think i think your mileage will definitely will definitely will definitely vary a ton based on how niche niche your

vary a ton based on how niche niche your vary a ton based on how niche niche your product is question from daniel he says have you question from daniel he says have you ever tried launching to product hunt ever tried launching to product hunt ever tried launching to product hunt and thereby focusing the attention of and thereby focusing the attention of and thereby focusing the attention of your existing network there ie your existing network there ie your existing network there ie linking from your twitter or similar so linking from your twitter or similar so linking from your twitter or similar so that that that uh to get let me finish the question uh to get let me finish the question uh to get let me finish the question then i'll clarify i think to get more then i'll clarify i think to get more then i'll clarify i think to get more attention on product hunt by people who attention on product hunt by people who attention on product hunt by people who don't know you when you hopefully get up don't know you when you hopefully get up don't know you when you hopefully get up to up votes from your network to up votes from your network to up votes from your network i think what he's saying is actually i think what he's saying is actually i think what he's saying is actually launching your product on product hunt launching your product on product hunt launching your product on product hunt we're launching a feature on product we're launching a feature on product we're launching a feature on product time and instead of when you email time and instead of when you email time and instead of when you email saying hey come to saying hey come to saying hey come to savvycal.com and tweeting that out you savvycal.com and tweeting that out you savvycal.com and tweeting that out you actually send them to product actually send them to product actually send them to product instead now i know you did a product instead now i know you did a product instead now i know you did a product launch because you launched savvycal a launch because you launched savvycal a launch because you launched savvycal a few months earlier and then you did few months earlier and then you did few months earlier and then you did product product product launch decoupled from that in essence launch decoupled from that in essence launch decoupled from that in essence right right right right right right and that's how i would recommend it i've and that's how i would recommend it i've and that's how i would recommend it i've seen people try to do both seen people try to do both seen people try to do both and when you do both if you go all in on and when you do both if you go all in on and when you do both if you go all in on product hunt product hunt product hunt and it doesn't get the traction no one and it doesn't get the traction no one and it doesn't get the traction no one you get no visits to your website you get no visits to your website you get no visits to your website you get no conversions it's pretty risky you get no conversions it's pretty risky you get no conversions it's pretty risky to do that would you be in sync with to do that would you be in sync with to do that would you be in sync with that that that yeah definitely i think so and and you yeah definitely i think so and and you yeah definitely i think so and and you know the other advantage of know the other advantage of know the other advantage of of launching a bit in advance is having of launching a bit in advance is having of launching a bit in advance is having those real customer testimonials that those real customer testimonials that those real customer testimonials that people can actually leave you know your people can actually leave you know your people can actually leave you know your if your app's been kind of open to the if your app's been kind of open to the if your app's been kind of open to the public for a few months at least public for a few months at least public for a few months at least um that's that's super valuable um i um that's that's super valuable um i um that's that's super valuable um i think think think you know if it's the further away from you know if it's the further away from you know if it's the further away from vaporware that you are the better vaporware that you are the better vaporware that you are the better um right and yeah so like we we um right and yeah so like we we um right and yeah so like we we definitely drove definitely drove definitely drove like day of as the launch was going on

like day of as the launch was going on like day of as the launch was going on you know pointed all links you know pointed all links you know pointed all links away from from you know the home page away from from you know the home page away from from you know the home page and straight to the product hunt page so and straight to the product hunt page so and straight to the product hunt page so i think for a limited period of time it i think for a limited period of time it i think for a limited period of time it makes total sense to do that makes total sense to do that makes total sense to do that i think for even maybe for like about a i think for even maybe for like about a i think for even maybe for like about a week or so after the launch we kept week or so after the launch we kept week or so after the launch we kept you know on the savvy cal twitter you know on the savvy cal twitter you know on the savvy cal twitter profile and on my twitter profile the profile and on my twitter profile the profile and on my twitter profile the the url was pointing to product hunt the url was pointing to product hunt the url was pointing to product hunt um but i would only do that for a pretty um but i would only do that for a pretty um but i would only do that for a pretty you know narrow scope of time you know narrow scope of time you know narrow scope of time yeah so again to reiterate if i would yeah so again to reiterate if i would yeah so again to reiterate if i would and i think derek and i are on the same and i think derek and i are on the same and i think derek and i are on the same page with this if i was launching a page with this if i was launching a page with this if i was launching a brand new product brand new product brand new product i would build my launch list i'd build a i would build my launch list i'd build a i would build my launch list i'd build a twitter following whatever and then twitter following whatever and then twitter following whatever and then i would launch to my own audience i i would launch to my own audience i i would launch to my own audience i would not involve product time at all would not involve product time at all would not involve product time at all and do the email do the tweet do and do the email do the tweet do and do the email do the tweet do whatever get everybody in whatever get everybody in whatever get everybody in like you said get the the testimonials like you said get the the testimonials like you said get the the testimonials and probably about a month later maybe and probably about a month later maybe and probably about a month later maybe two two two i would then do a product launch i would then do a product launch i would then do a product launch decoupled from the initial launch decoupled from the initial launch decoupled from the initial launch next question is product hunt next question is product hunt next question is product hunt recommended when your product is a tool recommended when your product is a tool recommended when your product is a tool or service that may or service that may or service that may include people who are familiar with include people who are familiar with include people who are familiar with product hunt product hunt product hunt but most of your customers might not be but most of your customers might not be but most of your customers might not be familiar with it familiar with it familiar with it or is everyone aware of product time i or is everyone aware of product time i or is everyone aware of product time i would say not everyone's aware of would say not everyone's aware of would say not everyone's aware of product product product especially especially depending on your especially especially depending on your especially especially depending on your niche i mean it's definitely it's a niche i mean it's definitely it's a niche i mean it's definitely it's a small subset small subset small subset of of our spaces but of of our spaces but of of our spaces but again the question is would you again the question is would you again the question is would you recommend product hunt when your product recommend product hunt when your product recommend product hunt when your product is a tool or service that may include is a tool or service that may include is a tool or service that may include people who are people who are people who are familiar with product time but most of familiar with product time but most of familiar with product time but most of your customers your customers your customers might not be familiar with product hunt might not be familiar with product hunt might not be familiar with product hunt i'm not sure yeah i mean i guess i guess i'm not sure yeah i mean i guess i guess i'm not sure yeah i mean i guess i guess the risk the risk the risk maybe saying like the um maybe saying like the um maybe saying like the um if it's if it's like a dramatically

if it's if it's like a dramatically if it's if it's like a dramatically different different different market like i think i would i would market like i think i would i would market like i think i would i would suspect that a lot of suspect that a lot of suspect that a lot of people who are actively engaged with people who are actively engaged with people who are actively engaged with product hunt are more of the early product hunt are more of the early product hunt are more of the early adopter types adopter types adopter types and if you're building a product that and if you're building a product that and if you're building a product that is predominantly for people who are who is predominantly for people who are who is predominantly for people who are who don't spend a lot of time online and are don't spend a lot of time online and are don't spend a lot of time online and are not particularly early adopter types not particularly early adopter types not particularly early adopter types then you might be then you might be then you might be potentially opening yourself up to an potentially opening yourself up to an potentially opening yourself up to an influx of people who influx of people who influx of people who don't real aren't really a good fit don't real aren't really a good fit don't real aren't really a good fit anyways um anyways um anyways um and that's always the risk with with and that's always the risk with with and that's always the risk with with kind of dropping your kind of dropping your kind of dropping your dropping your product in a place where dropping your product in a place where dropping your product in a place where like um you know people aren't like um you know people aren't like um you know people aren't aren't necessarily the right type of aren't necessarily the right type of aren't necessarily the right type of customer um customer um customer um but i also think that when you're early but i also think that when you're early but i also think that when you're early on it's like it's hard to know exactly on it's like it's hard to know exactly on it's like it's hard to know exactly exactly how many potential good exactly how many potential good exactly how many potential good customers are in that audience customers are in that audience customers are in that audience who's to say you know you can't really who's to say you know you can't really who's to say you know you can't really know that for sure anyways so know that for sure anyways so know that for sure anyways so the risk is that you clog up your your the risk is that you clog up your your the risk is that you clog up your your support cues a little bit with people support cues a little bit with people support cues a little bit with people who are like who are like who are like expecting something different than what expecting something different than what expecting something different than what you're actually offering that's always a you're actually offering that's always a you're actually offering that's always a risk that you run risk that you run risk that you run but i think the benefits probably but i think the benefits probably but i think the benefits probably outweigh the risks in most cases outweigh the risks in most cases outweigh the risks in most cases excellent we just we're gonna wrap up excellent we just we're gonna wrap up excellent we just we're gonna wrap up here in the next couple of minutes we do here in the next couple of minutes we do here in the next couple of minutes we do have a couple more questions have a couple more questions have a couple more questions do you think a product hunt launch would do you think a product hunt launch would do you think a product hunt launch would be worth the effort for a b2c be worth the effort for a b2c be worth the effort for a b2c product business to consumer product business to consumer product business to consumer specifically specifically specifically a more niche to c product it's my answer a more niche to c product it's my answer a more niche to c product it's my answer to the first one is b to c to the first one is b to c to the first one is b to c yes probably um niche yes probably um niche yes probably um niche you know i don't know there's always a you know i don't know there's always a you know i don't know there's always a play with there what do you think about play with there what do you think about play with there what do you think about those

those those yeah i mean i think a lot of b2c yeah i mean i think a lot of b2c yeah i mean i think a lot of b2c like apps seem to do pretty well i mean like apps seem to do pretty well i mean like apps seem to do pretty well i mean it's it's it's it's um just from it's um just from it's um just from from watching listings over time like from watching listings over time like from watching listings over time like the more the more the more um the more consumer grade a product is um the more consumer grade a product is um the more consumer grade a product is the the better shot it has the the better shot it has the the better shot it has at at kind of popping off on a on a site at at kind of popping off on a on a site at at kind of popping off on a on a site like this so if if you've really focused like this so if if you've really focused like this so if if you've really focused on on on you know simple mechanics and good you know simple mechanics and good you know simple mechanics and good design and something that design and something that design and something that that that a consumer would like those that that a consumer would like those that that a consumer would like those have a probably a better chance have a probably a better chance have a probably a better chance of of succeeding that's sort of that's of of succeeding that's sort of that's of of succeeding that's sort of that's sort of the sort of the sort of the the product approach that we've taken the product approach that we've taken the product approach that we've taken with savvycal is trying to really really with savvycal is trying to really really with savvycal is trying to really really um really nail a simple um really nail a simple um really nail a simple highly polished user experience um i highly polished user experience um i highly polished user experience um i think like the flip side is like some think like the flip side is like some think like the flip side is like some very specific line of business very specific line of business very specific line of business application where it doesn't actually application where it doesn't actually application where it doesn't actually it's like complex and doesn't look it's like complex and doesn't look it's like complex and doesn't look appealing but solves a very specific appealing but solves a very specific appealing but solves a very specific problem for for a niche like i think problem for for a niche like i think problem for for a niche like i think that's that's probably less likely to that's that's probably less likely to that's that's probably less likely to resonate with kind of a drive-by resonate with kind of a drive-by resonate with kind of a drive-by audience of people audience of people audience of people who are looking for hot cool new who are looking for hot cool new who are looking for hot cool new products if that makes sense products if that makes sense products if that makes sense indeed it does another question from indeed it does another question from indeed it does another question from tony at cloud forecast tony at cloud forecast tony at cloud forecast he says i know this is hard to attribute he says i know this is hard to attribute he says i know this is hard to attribute but do you know which of the channels but do you know which of the channels but do you know which of the channels helped with your product hunt launch helped with your product hunt launch helped with your product hunt launch the most it is okay i think yeah yeah it is okay i think yeah yeah i don't know i don't know because i do i i don't know i don't know because i do i i don't know i don't know because i do i mean i do quite a bit of the building in mean i do quite a bit of the building in mean i do quite a bit of the building in public stuff public stuff public stuff um because it it seems to be re seems to

um because it it seems to be re seems to um because it it seems to be re seems to resonate with resonate with resonate with my potential customers when i share my potential customers when i share my potential customers when i share openly about stuff so i've been doing openly about stuff so i've been doing openly about stuff so i've been doing that for a while that for a while that for a while and you can't just you can't just start and you can't just you can't just start and you can't just you can't just start this overnight right it's something you this overnight right it's something you this overnight right it's something you kind of gotta kind of gotta kind of gotta you have to invest in that as a as a you have to invest in that as a as a you have to invest in that as a as a channel for getting people interested in channel for getting people interested in channel for getting people interested in your product but your product but your product but so i've been doing that kind of the so i've been doing that kind of the so i've been doing that kind of the whole the whole time so when i posted whole the whole time so when i posted whole the whole time so when i posted this on twitter this on twitter this on twitter it got a lot of lift it drove a bunch of it got a lot of lift it drove a bunch of it got a lot of lift it drove a bunch of traffic there i don't know how much traffic there i don't know how much traffic there i don't know how much traffic traffic traffic actually drove to the to the product on actually drove to the to the product on actually drove to the to the product on post um post um post um but i think i'm still very um but i think i'm still very um but i think i'm still very um very bullish on email as like uh very bullish on email as like uh very bullish on email as like uh probably the best probably the best probably the best the best way to communicate to somebody the best way to communicate to somebody the best way to communicate to somebody that hey i would like support we're on that hey i would like support we're on that hey i would like support we're on product hunt product hunt product hunt and sending that via email i have um and sending that via email i have um and sending that via email i have um probably i probably appreciate that probably i probably appreciate that probably i probably appreciate that channel a bit more than social which is channel a bit more than social which is channel a bit more than social which is more like more like more like is the algorithm going to surface my is the algorithm going to surface my is the algorithm going to surface my tweet to people or not who knows but tweet to people or not who knows but tweet to people or not who knows but at least with the with email you can at least with the with email you can at least with the with email you can land in someone's inbox so land in someone's inbox so land in someone's inbox so yeah yeah there it is all right two more yeah yeah there it is all right two more yeah yeah there it is all right two more questions questions questions uh one is from matt nuganawa and he says uh one is from matt nuganawa and he says uh one is from matt nuganawa and he says on balance it sounds like on balance it sounds like on balance it sounds like the product launch was a success for you the product launch was a success for you the product launch was a success for you relative to other things that don't relative to other things that don't relative to other things that don't scale where do you think it rates that's a tough one huh because i mean that's a tough one huh because i mean you know you compared to appsumo and you know you compared to appsumo and you know you compared to appsumo and it's like well it's like well it's like well hapsumo is certain to you know if you hapsumo is certain to you know if you hapsumo is certain to you know if you get accepted get accepted get accepted you're certain to get something out of you're certain to get something out of you're certain to get something out of it but there's also a risk there that it but there's also a risk there that it but there's also a risk there that you could cannibalize you know there's you could cannibalize you know there's you could cannibalize you know there's there's just risks there product hunt there's just risks there product hunt there's just risks there product hunt the risk is that it's just you spend a

the risk is that it's just you spend a the risk is that it's just you spend a bunch of time and it doesn't work it's bunch of time and it doesn't work it's bunch of time and it doesn't work it's more of like an seo or a viral play more of like an seo or a viral play more of like an seo or a viral play where you're going to try to do you know where you're going to try to do you know where you're going to try to do you know a click bait thing around a click bait thing around a click bait thing around you know some news item and if you you know some news item and if you you know some news item and if you invest the time to write the ebook or invest the time to write the ebook or invest the time to write the ebook or write the write the write the um the blog post or whatever and then um the blog post or whatever and then um the blog post or whatever and then nobody picks it up nobody picks it up nobody picks it up you know then then you've wasted time you know then then you've wasted time you know then then you've wasted time yeah i guess like yeah and think of in yeah i guess like yeah and think of in yeah i guess like yeah and think of in terms of like terms of like terms of like time investment versus potential return time investment versus potential return time investment versus potential return um we probably spent i don't know um we probably spent i don't know um we probably spent i don't know between me and corey maybe like between me and corey maybe like between me and corey maybe like eight hours or so kind of writing eight hours or so kind of writing eight hours or so kind of writing writing the copy writing the copy writing the copy creating the screenshots recording the creating the screenshots recording the creating the screenshots recording the video video video um talking to heaton recruiting our um talking to heaton recruiting our um talking to heaton recruiting our hunter you know hunter you know hunter you know um and just kind of outlining the launch um and just kind of outlining the launch um and just kind of outlining the launch process and coordinating that process and coordinating that process and coordinating that so it was you know it was a decent time so it was you know it was a decent time so it was you know it was a decent time investment but not like investment but not like investment but not like it's not like we were spending weeks on it's not like we were spending weeks on it's not like we were spending weeks on this trying and it was this trying and it was this trying and it was that was intentional too because i was that was intentional too because i was that was intentional too because i was like this could this could go absolutely like this could this could go absolutely like this could this could go absolutely nowhere so we want to nowhere so we want to nowhere so we want to want to not over invest in it too much want to not over invest in it too much want to not over invest in it too much and and and so it's it's probably more investment so it's it's probably more investment so it's it's probably more investment than like trying to write a than like trying to write a than like trying to write a a catchy manifesto that you try to get a catchy manifesto that you try to get a catchy manifesto that you try to get you know lift on hacker news or you know lift on hacker news or you know lift on hacker news or something something something right a little bit more than that but right a little bit more than that but right a little bit more than that but but certainly like but certainly like but certainly like an appsumo launch for example like that an appsumo launch for example like that an appsumo launch for example like that um um um that could potentially create an that could potentially create an that could potentially create an enormous support burden then you have to enormous support burden then you have to enormous support burden then you have to kind of kind of kind of increase you know staffing for that and increase you know staffing for that and increase you know staffing for that and um um um yeah there's a lot that i consider yeah there's a lot that i consider yeah there's a lot that i consider something like an afsuma launch is

something like an afsuma launch is something like an afsuma launch is is um potentially a lot more disruptive is um potentially a lot more disruptive is um potentially a lot more disruptive or or or takes more time investment than than takes more time investment than than takes more time investment than than product product product as an experiment very nice and our final as an experiment very nice and our final as an experiment very nice and our final question question question for your keynote session for matt gale for your keynote session for matt gale for your keynote session for matt gale he says what made you decide he says what made you decide he says what made you decide to not include a promotion or launch to not include a promotion or launch to not include a promotion or launch deal with your product hunt launch yeah that was just sort of a call that yeah that was just sort of a call that we made we made we made i think because because it's already a i think because because it's already a i think because because it's already a decently low priced decently low priced decently low priced product and really i was trying to product and really i was trying to product and really i was trying to optimize for getting revenue in the door optimize for getting revenue in the door optimize for getting revenue in the door so so so i mean you know something it's always in i mean you know something it's always in i mean you know something it's always in the works than in the works than in the works than in in the plans to potentially experiment in the plans to potentially experiment in the plans to potentially experiment with freemium or experiment with with freemium or experiment with with freemium or experiment with you know deeper discounts or affiliates you know deeper discounts or affiliates you know deeper discounts or affiliates and that kind of stuff but and that kind of stuff but and that kind of stuff but um early on i especially my mindset um early on i especially my mindset um early on i especially my mindset you know end of last year as i just was you know end of last year as i just was you know end of last year as i just was having my first couple hundred customers having my first couple hundred customers having my first couple hundred customers was that was that was that no i want to just i want to propose this no i want to just i want to propose this no i want to just i want to propose this to this to this to this to this community and i want only people to this community and i want only people to this community and i want only people who really who really who really are interested in value the product and are interested in value the product and are interested in value the product and to pay the price tag that i'm charging to pay the price tag that i'm charging to pay the price tag that i'm charging everyone else everyone else everyone else um that's those are the people that i um that's those are the people that i um that's those are the people that i want in the door and so i was a little want in the door and so i was a little want in the door and so i was a little worried about worried about worried about um overly incentivizing people by making um overly incentivizing people by making um overly incentivizing people by making it really cheap it really cheap it really cheap um and potentially just seeing a bunch um and potentially just seeing a bunch um and potentially just seeing a bunch of churn or a bunch of of churn or a bunch of of churn or a bunch of kind of poorly fitting customers i guess kind of poorly fitting customers i guess kind of poorly fitting customers i guess um um um that's sort of how i was thinking about that's sort of how i was thinking about that's sort of how i was thinking about it it it derek reimer sir thank you so much for derek reimer sir thank you so much for derek reimer sir thank you so much for joining me today folks can

joining me today folks can joining me today folks can find you on twitter at derek reimer and find you on twitter at derek reimer and find you on twitter at derek reimer and of course savvycal.com of course savvycal.com of course savvycal.com if they want to see the magic you're if they want to see the magic you're if they want to see the magic you're building thanks for sharing your building thanks for sharing your building thanks for sharing your knowledge yeah and knowledge yeah and knowledge yeah and i have a special discount for microconf i have a special discount for microconf i have a special discount for microconf um attendees so you go to savvycal.com um attendees so you go to savvycal.com um attendees so you go to savvycal.com microconf it's a coupon code there 20 microconf it's a coupon code there 20 microconf it's a coupon code there 20 off your first year off your first year off your first year oh i'm going to go sign up for that oh i'm going to go sign up for that oh i'm going to go sign up for that right now i'm already a second cal user right now i'm already a second cal user right now i'm already a second cal user derek's like don't do that yeah awesome derek's like don't do that yeah awesome derek's like don't do that yeah awesome new customers only of course awesome new customers only of course awesome new customers only of course awesome well thanks well thanks well thanks thanks for that man thank you